Prolific Wisdom

Tom Goodwin picks up the innovation baton from Clayton Christensen and runs with it into the digital realm. Tom started his career doing marketing development on the 'Who Wants to be a Millionaire' show and went on to work in key roles with marketing agencies TBWA, DeVries, and Havas. He has written for numerous top publications such as Forbes, Wired, and The Guardian on the subject of marketing and modernizing advertising. His new book Digital Darwinism leads readers into a better core understanding of the digital realm and digital innovation. Mark Brooks (www.MarkBrooks.info) interviews Tom Goodwin with the help of the Prolific Wisdom community of Harvard Alumni. Guest questions from Lisa Pode Hughes, the Portfolio Director of the PLD program at HBS, and Amit Manocha, a graduate of HBS PLD program. {31 minutes} See Tom's book at: https://smile.amazon.com/Digital-Darwinism-Survival-Business-Disruption-ebook/dp/B07BQ2FZ36 __ CC BY - Creative Commons Attribution - Prolific Wisdom & Mark Brooks - Use it Prolific Wisdom is Harvard Alumni's business book interview group. We interview authors of upcoming business, marketing and behavioral economics books. Don’t forget to subscribe to the Prolific Wisdom podcast at ProlificWisdom.com

  Tom Peters is best known for co-writing the hit business book In Search of Excellence in the mid-80s. Now he's back with a compendium of wisdom which brings together the best of his thoughts and his analysis of the wisdom in 100+ business mastery books that he read in the run up to writing The Excellence Dividend.  Mark Brooks (www.MarkBrooks.info)  interviews Tom Peters with the help of the Prolific Wisdom community of Harvard Alumni.  Guest questions from James Thomas, Boris Tsimerinov and Shiraz Javed.  {55 mins} See Tom’s book at https://smile.amazon.com/Excellence-Dividend-Meeting-Tech-Tide-ebook/dp/B074DHM8LH Prolific Wisdom is Harvard Alumni's business book interview group.  We interview authors of new and upcoming business, marketing and behavioral economics books.   CC BY - Creative Commons Attribution - Prolific Wisdom & Mark Brooks – Go ahead and use it and link to us Don’t forget to subscribe to the Prolific Wisdom podcast