Podcasts about behavioral

Dr. Tracey Shors is a Distinguished Professor in Behavioral and Systems Neuroscience in the Department of Psychology at Rutgers University, where she is also a member of the Center for Collaborative Neuroscience. Dr. Shors has more than 150 scientific publications in journals including Nature, Science, PNAS and Nature Neuroscience, and her research findings have been featured in popular publications such as Scientific American, The New York Times, The Washington Post, and on NPR and CNN. Her research efforts were recently recognized with W. Horsley Gantt Medal from the Pavlovian Society for the"noble pursuit of truth."Dr. Shors' research program studies how our brains learn, including how they learn to ruminate on trauma-related memories and how this process can interfere with our everyday lives, while making still more memories. Dr. Shors is also focused on identifying effective tools for reducing repetitive thoughts that reinforce our everyday traumas. Her popular press book, Everyday Trauma (Flatiron,2021), reviews the causes and consequences of trauma as well as the most effective treatments. It has been translated in six languages. Her brain fitness program, known as MAP Train My Brain combines “mental and physical” training with silent meditation and aerobic exercise to enhance brain health through effortful learning. To try out her free 6-week online course, sign up at maptrainmybrain.com.Dr. Tracy Shor's InstagramSupport the show

Welcome to this special mini episode of Behavioral Economics in Marketing as we revisit one of the most insightful themes from Season 2 — management through the lens of behavioral economics. In this teaser, we spotlight the foundational episode Managing Cognitive Dissonance, where we explored how internal conflict affects team performance, leadership effectiveness, and company culture. Then we preview a new companion episode that takes that conversation even further — diving into the concept of hyperbolic discounting and why leaders so often prioritize short-term wins over long-term growth. You'll walk away with a fresh perspective on how to lead your team with clarity, confidence, and behavioral insight. Perfect for executives, team leads, and behavioral economics enthusiasts, this mini episode sets the stage for a powerful duo that bridges psychology and smart leadership.

When it comes to money decisions, the numbers don't always win. This week, we're diving into how behavioral finance influences the way we approach big purchases—like buying versus leasing a car or choosing a home that stretches the budget. While one option might make the most sense on paper, your lifestyle, habits, and even emotions may lead you in another direction.If you've been with your car insurance company for 25 years, but switching providers offers better coverage, lower deductibles, and hundreds in savings—what do you do? For many, the emotional weight of loyalty outweighs the financial upside of making a change.Leasing isn't just for cars anymore—it's becoming a business model for everything from HVAC systems to washers, dryers, refrigerators, and water heaters. While leasing can ease upfront costs, it often comes with long-term financial drawbacks. We break down the numbers, compare short- vs. long-term costs, and discuss why lifestyle convenience often trumps financial optimization.Is tapping into your home equity ever a smart investment move? If your potential returns exceed your mortgage rate, maybe—but it's not just a math equation. We examine the behavioral and practical factors: cash flow, interest rates, risk tolerance, and the peace of mind that comes from being debt-free. Plus, what if you already have extra cash—should you invest it or knock down the mortgage?Join hosts Nick Antonucci, CVA, CEPA, Director of Research, and Managing Associates K.C. Smith, CFP®, CEPA, and D.J. Barker, CWS®, and Kelly-Lynne Scalice, a seasoned communicator and host, on Henssler Money Talks as they explore key financial strategies to help investors navigate market uncertainty.Henssler Money Talks — July 19, 2025  |  Season 39, Episode 29Timestamps and Chapters7:28: Tame Market, Muted Returns14:24: Loyalty vs. Logic: When Staying Costs More 25:14: The New Lease on Spending: Buy vs. Lease in Everyday Life36:18: The Psychology of a Big Purchase49:51: Home Equity: Invest It or Pay Down Debt?Follow Henssler:  Facebook: https://www.facebook.com/HensslerFinancial/ YouTube:  https://www.youtube.com/c/HensslerFinancial LinkedIn: https://www.linkedin.com/company/henssler-financial/ Instagram: https://www.instagram.com/hensslerfinancial/ TikTok: https://www.tiktok.com/@hensslerfinancial?lang=en X: https://www.x.com/hensslergroup  “Henssler Money Talks” is brought to you by Henssler Financial.

This episode touches on everything you need to know on the subject of spaying and neutering your dog. High altitude backpacking and acclimating the dogs Sporting dog owners are generally more knowledgeable than "pet dog" owners The "purpose" of our dogs and why or why not to get them fixed Orthopedic health considerations Making the right decisions for your females Making the right decisions for your males Weighing prostate concerns against the benefits of leaving them intact Behavioral changes after getting them fixed Balancing work load and weight after getting them fixed Diet/Nutrition is more important than activity level Supplements Procedural options -- Presented By: Standing Stone Supply [Use Code: GDIY to save 15%] Other Partners: ⁠Eukanuba⁠ // ⁠Bird Dog Society⁠ GDIY Links: ⁠Patreon⁠ // ⁠Instagram⁠ // ⁠Facebook⁠ // ⁠Website Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Wisniewski (she/her) is an internationally recognized leader in eating disordertreatment and Dialectical Behavior Therapy (DBT), with almost 30 years of clinical,research and training experience. An Adjunct Assistant Professor of PsychologicalSciences at Case Western Reserve University, Dr. Wisniewski has taught hundreds ofworkshops and continuing education seminars around the world and has authorednumerous articles in peer-reviewed journals and invited book chapters.Dr. Wisniewski has pioneered the use of DBT in the treatment of multi-diagnostic eatingdisorders (MED) and is a sought-after authority on this empirically founded method oftreatment, providing consultation and training to clinics around the globe. She is the co-author of the MED-DBT Treatment Manual to be published in 2025 with Guilford Press.Dr. Wisniewski has earned some of the highest awards and accreditations in the field.She has been elected fellow by the Academy for Eating Disorders (AED), where shehas served on the board of directors and as the co-chair of the borderline personalitydisorder special interest group. In 2013 the AED awarded Dr. Wisniewski theOutstanding Clinician Award to acknowledge her leadership in the field and hercommitment to providing the best solutions for those with eating disorders.In 2023, she was recognized as Association for Behavioral and Cognitive Therapies (ABCT)Champion for her exceptional dedication, influence, and social impact through thepromotion of evidence-based psychological interventions. In 2024 Dr. Wisniewski washonored with the Fulbright Specialist Award, through which she served at Comenzar deNuevo AC, a non-profit eating disorder facility in Monterrey, Mexico.Dr. Wisniewski is the founder and Chief Clinical Officer of the Center for EvidenceBased Treatment (www.cebtohio.com), which offers therapy, training, and consultationin evidence-based approaches to mental health conditions via traditional andteletherapy platforms.Our Hosts:   ·         Linda and John(Jack) Mazur founded a nonprofit 501(c)3 organization in 2022 in memory of their daughter, Emilee which provides peer support, social connection, and education for adults with eating disorders and for their family members. For more information or to contact them go to: www.theemileeconnection.com  Linda and John (Jack) Mazur wrote, Emilee: The Story of a Girl and Her Family Hijacked by Anorexia, to honor their daughter's wish, to raise awareness, evoke compassion, and foster change in how eating disorders are viewed and treated. Paperback: and Kindle:https://www.amazon.com/Emilee-Story-Family-Hijacked-Anorexia/dp/170092012X        Audiobook :https://www.amazon.com/Emilee-Story-Family-Hijacked-Anorexia/dp/B08R6LRPDS        Linda and Jack can also be reached through the book website:   https://emileethestoryofagirl.com or at Linda.john.mazur@gmail.com  Ellen Bennett is the director of KMB for Answers, a non-profit charity providing educational and financial support for mental health professionals as well as assistance for families in search of resources. For more information about Ellen Bennett and the foundation founded in memory of her daughter Katlyn, go to: www.Kmbforanswers.com

What if the key to better marketing isn't just what you say — but how you make people feel? In this episode of the Behavioral Economics in Marketing podcast, we explore how emotional segmentation and framing can help you better understand your audience and create messaging that resonates. Discover the psychology behind how customers process information and why aligning your message with emotional motivations leads to more powerful, personalized campaigns. We'll unpack a foundational behavioral bias, look at how real brands apply it, and introduce a fresh framework for emotional segmentation that could transform how you connect with your audience. Whether you're a marketer, entrepreneur, or brand strategist, this episode will leave you thinking differently about the emotional drivers behind customer decisions — and how to tap into them more effectively. Keywords: emotional segmentation, framing effect, customer motivations, behavioral marketing strategies, emotional targeting, consumer psychology, behavioral economics podcast Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Welcome back to Dementia Discussions! I'm so grateful to be back with you after a bit of a hiatus, and today's episode is a truly meaningful one. I sit down with Dr. Miriam Winthrop, an adult and geriatric psychiatrist whose compassionate approach and wealth of knowledge make her a true gem in the dementia care world. We open up about the recent fires that disrupted both our lives and how trauma and caregiving intersect—especially in these unpredictable times.This conversation dives deep into the emotional, medical, and behavioral complexities of dementia. Dr. Winthrop shares how she supports individuals from the early signs of cognitive decline to the later stages of dementia, helping both patients and their families manage symptoms, medication, and caregiving strategies. Whether you're navigating a new diagnosis or have been caregiving for years, this episode offers insight, validation, and practical tools for every step of the journey. Timeline Summary[1:33] – Introducing Dr. Miriam Winthrop and reconnecting after the LA fires[6:37] – How patients find their way to a geriatric psychiatrist and the signs of prodromal dementia[10:24] – The complexity of diagnosing mild cognitive impairment (MCI)[15:43] – Understanding MCI, psychiatric symptoms, and the role of early treatment[18:58] – Leqembi and considerations around early intervention and clinical trials[21:28] – Aricept, Namenda, and their behavioral uses in dementia care[28:15] – Behavioral challenges in moderate dementia and non-medication strategies[31:39] – Communicating creatively with loved ones using the DARE method[36:20] – What causes delirium and how to spot it in dementia patients[40:19] – The emotional toll and shifting family dynamics in the middle to later stages[45:41] – Acceptance, letting go of expectations, and redefining “normal”[47:57] – Medication tapering and palliative care considerations in late-stage dementia[51:57] – When hospice is involved and the importance of rational medication management Do you have a caregiving story to share? Barbara would love to hear from you! Please leave her a message at 310-362-8232 or send her an email through DementiaDiscussions.net. If you found value in today's episode, please don't forget to rate, follow, share, and leave a review. Your feedback helps us reach more listeners and continue producing this content.

Rishabh Jain, the co-founder and CEO of FERMÀT, shares his story from the realm of solid-state physics to spearheading innovation in commerce technology in this episode. The conversation goes into how FERMÀT's groundbreaking solutions harness the power of generative AI and large language models to revolutionize customer experiences by emphasizing behavioral data over mere identity data. With notable collaborations alongside industry giants, Rishabh uncovers the intricate art of personalization, the profound impact of AI-driven searches, and the ever-evolving landscape of consumer behavior.  He provides strategies on crafting personalized customer journeys and highlights the pivotal role of GEO search engines in transforming online shopping. The discussion also underscores the urgent need for brands to revamp content strategies for effective interactions with large language models, showcasing the potential of AI in reshaping the future of e-commerce. Show Highlights: Exploration of how FERMÀT's Commerce Brain Data utilizes generative AI and LLMs to enhance customer experiences The shift from identity-focused data to a blend of identity and behavioral data for deeper consumer insights. Importance of personalization and context in consumer engagement. The evolving landscape of GEO searches and their impact on consumer behavior and site experiences. AI's role in transforming traditional recommendation engines and creating personalized site journeys. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Rishabh Jain: LinkedIn - https://www.linkedin.com/in/rishabhmjain/ | FERMÀT - https://www.fermatcommerce.com/  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Explore how subtle shifts in presentation shape customer perceptions and drive decisions. This episode reveals the powerful role of framing in marketing, helping you craft messages that influence behavior and boost engagement. Keywords: framing effect marketing, targeted messaging strategies, behavioral economics in advertising, customer decision-making, persuasive communication   Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

In this episode, I'm joined by Lyle McDonald for a no-fluff deep dive into the evolution of “flexible dieting” and why he now calls it “flexible eating.” We break down the psychological roots of eating behavior and explore how cognitive rigidity and emotional conditioning can sabotage even the most well-intentioned nutrition plans.This episode ties together the physiology and psychology behind eating to help you shift your approach and perspective to maximize your progress.If you've ever struggled with all-or-nothing thinking, emotional eating or perfectionism around eating, this conversation will reframe the way you think about restraint, flexibility, and long-term success.TOPICS COVERED IN THIS EPISODE:⁃ THE BIGGEST MISTAKES & MISINTERPRETATIONS OF FLEXIBLE DIETING⁃ THE EVOLUTION FROM FLEXIBLE DIETING TO FLEXIBLE EATING⁃ WHAT DIETARY RESTRAINT REALLY MEANS & WHY IT'S NOT INHERENTLY BAD⁃ RIGID VS. FLEXIBLE CONTROL — COGNITIVE, BEHAVIORAL, & OUTCOME DIFFERENCES⁃ THE MINDSETS THAT DRIVE BEHAVIOR⁃ FLEXIBLE EATING ATTITUDES: HOW THEY LEAD TO BETTER OUTCOMES & PROTECT LONG-TERM ADHERENCE⁃ DICHOTOMOUS THINKING: HOW BLACK-AND-WHITE BELIEFS DERAIL PROGRESS⁃ CUE-CONDITIONED EATING⁃ THE NEUROBIOLOGY BEHIND EATING: RESPONSES: THE ROLE OF DOPAMINE, GHRELIN, & INSULIN IN ANTICIPATORY EATING⁃ EMOTIONAL EATING AS A CONDITIONED BEHAVIOR LOOP⁃ ALTERNATIVE COPING STRATEGIES TO EMOTIONAL EATING⁃ STRATEGIES LYLE HAS SHIFTED HIS PERSPECTIVE ON SINCE RELEASING HIS BOOK “A GUIDE TO FLEXIBLE DIETING”WHERE TO CONNECT WITH ME:Follow Brandon on IG: https://www.instagram.com/brandondacruz_/For Info on Brandon's Coaching Services: https://form.jotform.com/bdacruzfitness/coachinginquiryEmail: Bdacruzfitness@gmail.comBrandon's Website: https://www.brandondacruzfit.com

Dave Anderson, Ph.D., shares practical strategies to help parents create a balanced summer routine that promotes fun and reduces stress for children with ADHD, including how to maintain a semi-structured schedule and manage screen time. Summer Activities and ADHD: Additional Resources Free Download: Your Guide to a Smarter Summer Read: How to Survive Summer Vacation Read: Summer Survival Guide for Parents of Extreme Children Read: The Best Summer Is a Strategized Summer eBook: Your ADHD Summer Survival Guide Access the video and slides for podcast episode #564 here: https://www.additudemag.com/webinar/summer-activities-routine-behavior-adhd-kids/ This episode is sponsored by the podcast Sorry, I Missed This. Search for “Sorry I Missed This” in your podcast app or find links to listen at https://lnk.to/sorryimissedthisPS. Thank you for listening to ADDitude's ADHD Experts podcast. Please consider subscribing to the magazine (additu.de/subscribe) to support our mission of providing ADHD education and support.

DOWNLOAD "THE POWER OF TOO MUCH," our FREE modern-day grimoire that helps you reclaim your intensity, your magic, and your voice: https://babephilosophy.com

Many of us believe that hard work and persistence are the key to achieving our goals. But is that true when it comes to the pursuit of happiness? This week, we revisit a conversation with psychologist Iris Mauss, who explains why happiness can seem more elusive the harder we chase it, and what we can do instead to build a lasting sense of contentment. Then, we bring you the latest edition of our segment "Your Questions Answered." Behavioral scientist Alison Wood Brooks answers listener questions on how to be a better conversationalist — from what to do when the other person isn't contributing, to how to stop others from interrupting.Miss our original episodes with Alison Wood Brooks? They're called "We Need to Talk" and "The Conversations that Bring Us Closer." Do you have follow-up questions, thoughts, or ideas about the pursuit of happiness after listening to our conversation with Iris Mauss? If you'd be comfortable sharing your thoughts with the Hidden Brain audience, please record a voice memo on your phone and email it to us at ideas@hiddenbrain.org. Use the subject line "happiness." Thanks!  

Could a fossilized fungus carry not just spores, but intent - an ancient protocol designed to hijack behavior and wait for sentience to unlock it? What if our myths of possession, madness, and the undead are echoes of real infections from a biological intelligence older than memory? And if the clock has started again, what exactly have we awakened?​​GET THE MUSIC HERE! -- ​https://troubledfans.com/collections/featured-launch-products/products/rogue-tulpas-troubled-minds-greatest-hits-a-this-is-a-digital-download​​If you are having a mental health crisis and need immediate help, please go to ​ ​​https://troubledminds.org/help/ and call somebody right now. Reaching out for support is a sign of strength. ​ ​​​LIVE ON Digital Radio! Http://bit.ly/40KBtlW ​ ​ ​​http://www.troubledminds.net or ​ ​​https://www.troubledminds.org ​ ​Support The Show! ​ ​ ​https://www.spreaker.com/podcast/troubled-minds-radio--4953916/support ​ ​​https://ko-fi.com/troubledminds ​ ​​https://patreon.com/troubledminds ​ ​​https://www.buymeacoffee.com/troubledminds ​ ​​https://troubledfans.com ​ ​Friends of Troubled Minds! - ​ ​ ​https://troubledminds.org/friends ​ ​Show Schedule Sun--Tues--Thurs--Fri 7-10pst ​iTunes - ​ ​​https://apple.co/2zZ4hx6 ​Spotify - ​ ​​https://spoti.fi/2UgyzqM ​TuneIn - ​ ​​https://bit.ly/2FZOErS ​Twitter - ​ ​​https://bit.ly/2CYB71U​​​----------------------------------------​​https://troubledminds.substack.com/p/behavioral-hijacking-ancient-memories​​https://www.sciencedirect.com/topics/medicine-and-dentistry/dormancy​​https://www.independent.co.uk/news/science/last-of-us-fungus-zombie-cordyceps-dinosaurs-b2780249.html​​https://phys.org/news/2025-06-fossil-fungi-amber-reveal-ancient.html

We're rewinding all the way back to Season 1 — where it all began — to revisit an early favorite that laid the foundation for this podcast. This mini teaser gives you a quick look at one of the standout episodes that shaped how we think about consumer behavior and decision-making. Plus, we hint at the fresh new episode it inspired in Season 10. (No spoilers here — you'll have to listen to find out.) Whether you're revisiting the classics or catching up for the first time, this season combines timeless behavioral economics principles with updated strategies built for today's marketers.   Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

We talk with Roberto Alers-Velazquez, a postdoc at the Geisel School of Medicine at Dartmouth, Hanover, NH, who studies how subclinical herpes simplex virus infections can impair memory and behavior.

Send us a textProviding your young adult with a competitive edge should be your top priority. The first step is to set aside your negative perceptions, prejudices, and past injuries and focus on providing the Tools, weapons, knowledge, and Support necessary to ensure the best possible future.Anything else is a roadblockATTENTION:  FOR PARENTS of Young Adults 17–24 at risk, in trouble, or in transition into adulthood.

Don is joined by Mike DeJoseph from Vanguard to unpack the meaning and real-world impact of Advisor's Alpha—Vanguard's research showing how good financial advisors can add up to 3% annually in net value to client portfolios. They break down the origins of the concept (internally coined back in 2001), clarify what alpha actually means, and dig into where that added value comes from: behavioral coaching, tax-efficient strategies, lower costs, smarter withdrawal planning, and disciplined asset allocation. Mike emphasizes that unlike investment alpha, which is a zero-sum game, advisor alpha is a positive-sum benefit rooted in planning and emotional guidance. They challenge misleading marketing from high-fee brokers, expose the damage of poor advisor behavior, and highlight what separates a “good” advisor from a truly great one—namely, those who align clients' values with their money. The conversation ends with a forward look at AI's role in advice: not replacing advisors, but augmenting their ability to listen, guide, and support clients like financial therapists.  0:04 Don introduces rare guest: Mike DeJoseph of Vanguard 0:35 The origin of Vanguard's Advisor's Alpha paper 1:27 What is alpha? And what makes it positive for advisors 2:49 Advisor value beyond investment products 3:36 Explaining alpha in terms of benchmarks and behavior 5:05 Why investment alpha is rare, but advisor alpha isn't 6:25 Positive-sum vs. zero-sum advice outcomes 7:37 Misunderstanding the 3% alpha number 9:48 Behavior, taxes, and cost drag reduce investor returns 11:06 How advisors improve tax allocation and drawdown 11:55 3% does not include asset allocation or manager selection 12:06 Why active manager outperformance remains elusive 13:17 Vanguard's history with active management and costs 14:45 Active equity vs. active bond management 16:14 What makes an advisor “great,” not just good 17:39 Helping clients align money with values 18:27 Behavioral coaching during market downturns 21:07 Holistic financial advice vs. performance promises 21:47 Why 100% fiduciary advisors are rare—and how to spot one 22:45 Advisor compensation models: from commission to fees 24:06 Shocking stat: commissions down from 80% to 10% since 2010 25:16 How smart investors forced the industry to change 26:44 What a 3% fee does to advisor alpha 28:34 Overcharging kills word-of-mouth trust 29:43 What bad advisor behavior looks like 31:45 Vanguard's approach to advisor education and ethics 33:41 Where the industry goes next: better advice, better business 34:19 AI's role in improving advice, not replacing it 36:36 Tech that enhances human connection and insight 37:22 The future: more therapist, less product-seller 37:55 Final advice: if they talk about returns, walk away 38:44 Mike reflects on working with great advisors—and Vanguard's mission Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Season 10, Episode 1 of the Behavioral Economics in Marketing podcast — and what a milestone this is. Today, we're taking a detour from our usual format to celebrate five years and ten seasons of exploring the science of decision-making in marketing. This episode is a little more personal — a chance to go behind the mic and share the story of how this podcast came to be, what it's grown into, and what I've learned along the way. If you've ever wondered how a marketer with a master's in economics ended up podcasting about behavioral science — without ever having listened to a podcast before — this episode is for you. I'll share the story of how it started, what almost stopped it, what kept it going, and the surprising ways it's grown — including being used in learning platforms around the world, now reaching audiences in 73 countries and translated into 15 languages. Whether you've been listening since the early days or just found your way here, I'm so glad you're part of this journey. Let's kick off Season 10 with a look at where we've been — and a hint at what's ahead.     Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

 Season 10 Teaser: A Big Celebration Ahead! Hey everyone, this is Sandra Thomas-Comenole, and I'm thrilled to share a quick sneak peek into what's coming next on the Behavioral Economics in Marketing podcast. Season 10 marks not just a new chapter — but a major milestone: five incredible years together and ten full seasons exploring how behavioral economics transforms marketing, leadership, and beyond. This season, I'm planning something special to celebrate everything we've learned, the amazing community we've built, and what lies ahead. Without giving too much away, you can expect powerful episodes that revisit listener favorites, fresh insights to level up your strategies, and a few surprises designed to make this anniversary season truly unforgettable. So, whether you've been here since the very beginning or you're just tuning in, get ready — Season 10 is going to be big. Make sure to follow the podcast so you don't miss the kickoff episode. See you soon! Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

In this episode of Better Buildings for Humans, host Joe Menchefski sits down with Stephen Parker, architect and mental health planner at Stantec, to explore the power—and responsibility—of trauma-informed design. Stephen shares how his personal and professional experiences have fueled his mission to create spaces that foster safety, dignity, and belonging for people in crisis. From veterans living with PTSD to individuals overcoming addiction, Stephen explains why the built environment is never neutral—and how even simple details like door placement, daylight, and acoustic privacy can make or break a healing experience. They also discuss cultural competency, the hidden triggers in institutional settings, and the crucial role of co-design with communities. This conversation is a masterclass in designing buildings that heal not just bodies, but hearts and minds.More About Stephen ParkerStephen Parker is a dedicated Mental + Behavioral Health Planner with significant healthcare projects across the US, Canada, China, Kenya, Australia and India. A Royal Institute of British Architects (RIBA) Rising Star, Parker is a proponent of “architect as advocate” for colleague, client, and community alike, he believes strongly in leadership through service. Stephen has served a diverse client base, including the Cleveland Clinic, Kaiser Permanente, and the U.S. Department of Veterans Affairs, helping develop the VA's new Inpatient Mental Health Design Guide. An accomplished design researcher and pro bono community designer, Stephen is a Behavioral Health Business Future Leader, AIA AAH Best Healthcare Designer Under 40, ENR Top 20 Under 40 Young Professional, HCD Rising Star, HFSE George Pressler Under 40 Award recipient, and ULI Health Leader. Stephen championed the AIA Strategic Council's Mental Health + Architecture during the pandemic and is a US representative to the International Union of Architects' Public Health Group. He currently serves as Associate Director for the Design in Mental Health Network headquartered in England, Founding Member of the Center of Health Design's Behavioral & Mental Health Environment Network, among other service leadership roles at organizations advocating for mental health environments from the Arctic to Australasia.CONTACT:https://www.stantec.com/en/people/p/parker-stephen https://healthcaredesignmagazine.com/trends/2024-hcd-conference-preview-evolving-crisis-care-models-in-behavioral-health/67229/ https://www.stantec.com/en/projects/united-states-projects/s/southeast-psychiatric-treatment-center-norristown-state-hospitalhttps://www.mentalhealthdesignandbuild.com/story/44645/drawn-together-through-lived-experiencehttps://www.stantec.com/en/projects/united-states-projects/w/womens-hospital-perinatal-mental-health-unithttps://urbanland.uli.org/planning-design/returning-home-advancements-in-mental-health-design-for-u-s-veteran-facilitieshttps://www.ribaj.com/intelligence/rising-stars-2024-stephen-parkerWhere To Find Us:https://bbfhpod.advancedglazings.com/www.advancedglazings.comhttps://www.linkedin.com/company/better-buildings-for-humans-podcastwww.linkedin.com/in/advanced-glazings-ltd-848b4625https://twitter.com/bbfhpodhttps://twitter.com/Solera_Daylighthttps://www.instagram.com/bbfhpod/https://www.instagram.com/advancedglazingsltdhttps://www.facebook.com/AdvancedGlazingsltd

Dr. Eric Weiss is a leader in advanced regenerative medicine and the co-author of Educating Marston. Founder of the North Florida Stem Cells Clinic, Dr. Weiss provides stem cell replacement therapy to treat various conditions such as Osteoarthritis (OA), Rheumatoid Arthritis (RA), and Traumatic Brain Injury (TBI), with a special focus on the treatment of Autism. In this episode, Dr. Eric Weiss, a plastic surgeon and stem cell therapy expert, discussed his journey into stem cell research after his son was diagnosed with autism, explaining the connection between brain inflammation and autism, and the potential of stem cell therapy in treating various conditions. Key Topics: - The connection between inflammation and autism - The success of stem cell therapy for autism - Other benefits of stem cell treatment - The gut-brain connection and its role in inflammatory disorders - Umbilical cord stem cell uses - Behavioral changes in kids with stem cell treatments - Why stem cell research has been controversial and why it shouldn't be Learn more about Dr. Weiss' work at ericweissmd.com. Grab his book at educatingmarston.com Join Erin's monthly mailing list to get health tips and fresh meal plans and recipes every month: https://mailchi.mp/adde1b3a4af3/monthlysparksignup Preorder Erin's new book, Live Beyond Your Label, at erinbkerry.com/upcomingbook/

In today's episode I unpack ALL things STRESS (what it does to our body long term and how it impacts everything from our behavior, to our thoughts and perceptions, and how to find what OUR bodies in particular are tagging as a threat (Hint, it could just be TOO MUCH of even a good thing!) With that, it is imperative to talk about the amount of  (over) information we are constantly consuming - is it helping or harming us? Could it also be contributing to the chronic stress factor?How I navigate all of the noise, how I bridge the mind and body into a common goal with behavior, and SO much more - I hope you all LOVE it!For everything else, check out the links below: HUME Health BODYpod code DRSTACYCode: DRSTACYMore:To get updates on group programs as they open up, you can get on the list HERE to get notified first!To work one-on-one with me, you can apply HERE!Nutrisense CGM (my absolute go-to for all things metabolic health, now 33% off with my code DRSTACY)Blood Sugar and Ketone Testing Masterclass Mentioned:https://stacy-baker.mykajabi.com/offers/oFFzhFSzResources mentioned in this episode:Mycircadian APP DOCTOR (code)Ra Optics (Code DRSTACYND)Bon Charge (Code DRSTACY) red light panel and circadian bulbsHigher Dose (my FAV sauna blanket with low to no EMF) code DRSTACYCGM (Code DRSTACY for 33% off!) Analemma Water (structuring)Spring Aqua (my FAV water system) Thank you all so much for being here!For more from me, head to my IG @dr.stacy.ndSee you all on the next episode!This information is just that; information only - not to be taken as medical advice. Please contact your primary care before changing anything to your routine. This information is not mean to diagnose, treat, or cure disease.

Behavioral interview questions are no one's favorite—especially when they start with, “Tell me about a time when…” But what if you could turn those questions into a confident, compelling narrative?In this episode of the Power of Peacefulness podcast, we're breaking down the art and science of answering behavioral interview questions with clarity and purpose. Whether you're navigating a career transition, preparing for leadership roles, or simply want to get better at telling your professional story, this episode is for you.What We Cover:Why behavioral interview questions are used—and what employers are really looking forThe science behind structured interviews and why they lead to better hiring outcomesHow to use the STAR Method (Situation, Task, Action, Result) to craft powerful responsesReal-world examples that show how to structure your answersCommon behavioral interview categories: communication, teamwork, adaptability, leadership, and moreWhat red flags to avoid in your responsesHow to build your own "story bank" so you're always preparedBonus tip: How using STAR for reflection—not just interviews—can enhance your career clarityResources Mentioned:Download the free Inner Peace Workbook at powerofpeacefulness.comResearch: Journal of Occupational and Organizational Psychology – on structured interviews and hiring successLinkedIn Global Talent Trends – highlighting communication as a top soft skillTake Action:✔ Subscribe to the podcast so you never miss an episode✔ Share this episode with a friend preparing for an interview✔ Leave a review if this episode helped you feel more confident and prepared✔ Reflect: Which STAR story from your career best demonstrates your growth?Stay Connected:Website: powerofpeacefulness.comInstagram: @powerofpeacefulnessFree Workbook: Download HereClosing Thought:You already have the experiences—now it's time to tell the story in a way that shows your value. Structure creates clarity, and clarity creates confidence. Let behavioral interview questions be your opportunity, not your obstacle.

Behavioral Inertia has become a buzzword in marketing, often associated with the stubborn action (or inaction) of a target audience. As anthropologists, Sonika and Gabe are often approached with the challenge of designing interventions that break inertia; however, there's more to inertia than simply recognizing it and knowing how to overcome it. In this episode, they break down the emotional motivators of inertia, the possibility of leveraging and rewarding inert behaviors, and why it's paramount to focus first on what a target audience is doing as opposed to what they aren't.Follow us on LinkedIn

Behavioral science researcher Dave Lundahl proposes a solution to the problem of food product hyper-palatability, which is believed to be a significant contributor to the obesity crisis. In the wake of the recent high-profile Make America Healthy Again report calling for bans on dozens of food ingredients, Anna Rosales, IFT's senior director of government affairs … Continue reading EP 63: Have We Made Food Too Tasty?, Exploring the MAHA Report →

Send us a textYour Pain Point!. The goal is not to upset you any more than you already are. The goal is to make your solution aware of the issue. The goal is to let you know that you can fix this problem, but unfortunately, we sometimes agitate feelings of guilt, shame, and blame. There is a mindset that allows you to understand this dynamic and still not waste precious moments recovering, fixing, and eliminating the source of pain. Keep reading below.Section 2: FOR PARENTS of Young Adults 17–24 in Crisis

Read the full transcript here. In light of the replication crisis, should social scientists try to replicate every major finding in the field's history? Why is human memory so faulty? And since human memory is so faulty, why do we take eyewitness testimony in legal contexts so seriously? How different are people's experiences of the world? What are the various failure modes in social science research? How much progress have the social sciences made implementing reforms and applying more rigorous standards? Why does peer review seem so susceptible to importance hacking? When is observation more important than interpretation, and vice versa? Do the top journals contain the least replicable papers? What value do Freud's ideas still provide today? How useful are neo-Freudian therapeutic methods? Should social scientists run studies on LLMs? Which of Paul's books does ChatGPT like the least?Paul Bloom is Professor of Psychology at the University of Toronto, and Brooks and Suzanne Ragen Professor Emeritus of Psychology at Yale University. Paul Bloom studies how children and adults make sense of the world, with special focus on pleasure, morality, religion, fiction, and art. He has won numerous awards for his research and teaching. He is past-president of the Society for Philosophy and Psychology, and co-editor of Behavioral and Brain Sciences. He has written for scientific journals such as Nature and Science, and for popular outlets such as The New York Times, The Guardian, The New Yorker, and The Atlantic Monthly. He is the author of seven books, including his most recent, Psych: The Story of the Human Mind. Find more about him at paulbloom.net, or follow his Substack. StaffSpencer Greenberg — Host / DirectorJosh Castle — ProducerRyan Kessler — Audio EngineerUri Bram — FactotumWeAmplify — TranscriptionistsIgor Scaldini — Marketing ConsultantMusicBroke for FreeJosh WoodwardLee RosevereQuiet Music for Tiny Robotswowamusiczapsplat.comAffiliatesClearer ThinkingGuidedTrackMind EasePositlyUpLift[Read more]

In this academic-themed interview episode of Decoding the Gurus, Matt and Chris sit down to chat with Dorsa Amir and Chaz Firestone (@chazfirestone) about their recent paper 'Is Visual Perception WEIRD? The Müller-Lyer Illusion and the Cultural Byproduct Hypothesis.'In a conversation that serves as a welcome tonic to the endless lamentations of the gurus about academic groupthink and closed-minded silos, Dorsa and Chaz discuss the interdisciplinary nature of their work, debates around universal vs. culturally specific psychology, and the strength of evidence that visual perception varies between cultures. We also learn about the dangers of being STUPID: Studying Topics Uninformed by Prior Investigations in the Discipline, and attempt to uncover just how much Chaz enjoys popping balloons.A fun one that might even leave you a little bit more optimistic than usual!LinksAmir, D., & Firestone, C. (2025). Is visual perception WEIRD? The Müller-Lyer illusion and the cultural byproduct hypothesis. Psychological Review.Dorsa's Homepage and Mind and Culture Lab.Chaz's Perception & Mind Lab Homepage, his instagram, and his BJJ victory video.Decoding Academia 33: The Great Müller-Lyer Debate from Fish Tanks to Eye OperationsMickey Inzlicht's Substack on the Paper and the Debates around it.Henrich, J., Heine, S. J., & Norenzayan, A. (2010). The weirdest people in the world?. Behavioral and brain sciences, 33(2-3), 61-83.Lucca, K., Yuen, F., Wang, Y., Alessandroni, N., Allison, O., Alvarez, M., ... & Hamlin, J. K. (2025). Infants' Social Evaluation of Helpers and Hinderers: A Large‐Scale, Multi‐Lab, Coordinated Replication Study. Developmental Science, 28(1), e13581.

Thank you for joining us for our 2nd Cabral HouseCall of the weekend! I'm looking forward to sharing with you some of our community's questions that have come in over the past few weeks…   Anonymous: I had fatigue, body pain and gallstones. Taking malic acid for gallstones but pain and fatigue went away. What does it mean when malic acid eliminates body aches? Does Malic acid address root cause issues? Is malic acid safe to take while I run my big 5 labs.              Nakul: Hello Dr. Cabral, I'm a big fan of your podcast and your approach to chronic health challenges. You're helping a lot of people heal - please keep up the great work. I was diagnosed with CIRS last year, which is an inflammatory response caused by a genetic predisposition to be unable to remove inhaled biotoxins (like mold and endotoxins) with the adaptive immune response. I've been dealing with reduction in vision (from what I suspect is brain inflammation caused by toxicity), and alopecia areata, in addition to food sensitivities and allergies. I've been using cholestyramine and other binders which have helped, but would love to know your thoughts and recommendations on how biotoxin illness can be treated through naturopathy. Thanks for your help!                                                                                                                                                              Jen: Thank you for taking my question, Dr. Cabral! I listen and learn from you every day. My question is about behavioral change at the root cause ~ This one thing in my life I desperately want to WANT to do it because it is good. And by not doing it, I am acting in a way that is incongruent with my career/mission. And that causes me much mental anguish. I know that when I am able to solve this conundrum, I will be true to myself and can help others do the same. What would be your protocol for changing behavior, not just an outward compliance, but at the very root cause/subconscious level? How thankful I am for you! I am looking forward to incorporating what I learn from you on this subject. Thank you!!                 Amy: Hi there. Thank you for your wealth of knowledge and insight into all things health! I have a question about microplastics in tea bags. Common knowledge is that steeping tea bags is a huge source of microplastics. I'm wondering how concerned you feel we should be about this, as I'm driving myself crazy. Some companies use unbleached tea bags that are glue free,heat sealed, and claim to be plastic free. Would those really be safer? Looking forward to any insight on how much concern a casual tea drinker should have.                                                                                                                  Grace: Hello looking for some advice regarding gum and tongue health. I am female, 26 years old. I get painful inflamation of my gums, inflammed taste buds, canker sores, and scalloped tongue. Typically these symptoms show up around my menstrual cycle and clear up in my follicular phase. I try to oil pull to help with the inflamation, ive cycled L-lysine and I have not seen any big changes in my symptoms. Also, I have a unrelated question regarding flushing of the face. I have issues of face flushing that is extreme and uncontrolable. It is not just when I may be embarassed it happens even when I talk about something passionately or am excited. I dont know why this happens and how I can control it.     Thank you for tuning into this weekend's Cabral HouseCalls and be sure to check back tomorrow for our Mindset & Motivation Monday show to get your week started off right! - - - Show Notes and Resources: StephenCabral.com/3432 - - - Get a FREE Copy of Dr. Cabral's Book: The Rain Barrel Effect - - - Join the Community & Get Your Questions Answered: CabralSupportGroup.com - - - Dr. Cabral's Most Popular At-Home Lab Tests: > Complete Minerals & Metals Test (Test for mineral imbalances & heavy metal toxicity) - - - > Complete Candida, Metabolic & Vitamins Test (Test for 75 biomarkers including yeast & bacterial gut overgrowth, as well as vitamin levels) - - - > Complete Stress, Mood & Metabolism Test (Discover your complete thyroid, adrenal, hormone, vitamin D & insulin levels) - - - > Complete Food Sensitivity Test (Find out your hidden food sensitivities) - - - > Complete Omega-3 & Inflammation Test (Discover your levels of inflammation related to your omega-6 to omega-3 levels) - - - Get Your Question Answered On An Upcoming HouseCall: StephenCabral.com/askcabral - - - Would You Take 30 Seconds To Rate & Review The Cabral Concept? The best way to help me spread our mission of true natural health is to pass on the good word, and I read and appreciate every review!  

Today's guest is Victor Haghani, founder and CIO of Elm Wealth, which focuses on managing wealth with an emphasis on diversification, low fees, and tax efficiency. He's also the author of The Missing Billionaires: A Guide to Better Financial Decisions. In today's episode, Victor explores the Crystal Ball challenge, and how position sizing can be even more important than knowing tomorrow's news headlines. He also addresses the role of disciplined asset allocation in investment strategy, and how foreign stocks might stack up against US equities going forward. Finally, Victor touches on the relationship between expected return, fair value, and mean reversion, and whether or not the markets have a fair value at all. (0:00) Starts (1:45) Introduction of Victor Haghani (2:01) "Tomorrow's Newspaper Today" study (11:46) The Merton share (19:34) Elm Wealth's asset allocation strategy (24:02) Behavioral and tax implications in investing (39:19) Market timing models (56:01) Consumer behavior and Roth IRA conversions (1:02:05) Macro & mean reversion (1:06:08) Victor Haghani's most memorable investment ----- Follow Meb on X, LinkedIn and YouTube For detailed show notes, click here To learn more about our funds and follow us, subscribe to our mailing list or visit us at cambriainvestments.com ----- Sponsor: YCharts enables financial advisors to make smarter investment decisions and better communicate with clients. Get 20% off your initial YCharts Professional subscription when you start your free trial. Follow The Idea Farm: X | LinkedIn | Instagram | TikTok ----- Interested in sponsoring the show? Email us at Feedback@TheMebFaberShow.com ----- Past guests include Ed Thorp, Richard Thaler, Jeremy Grantham, Joel Greenblatt, Campbell Harvey, Ivy Zelman, Kathryn Kaminski, Jason Calacanis, Whitney Baker, Aswath Damodaran, Howard Marks, Tom Barton, and many more.  ----- Meb's invested in some awesome startups that have passed along discounts to our listeners. Check them out here!  ----- Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Learn more about your ad choices. Visit megaphone.fm/adchoices

We catch up with Professor Petrus De Vries!Coaching of PWLE in LMIC with behavioral interventions: What are the key components of effective coaching programs for people with lived experience in low- and middle-income countries, particularly those focusing on behavioral interventions?Another brilliant interview with researchers from EACD / IAACD 2025 at Heidelberg Germany!

Barry Gleeson is a certified growth coach and business owner.  In this episode, he talks about being on-purpose, how your energy is moving, re-investing in yourself, perspective from coaching, and taking time to think.Since 2004, Barry has worked with owners and leaders of privately held family businesses, helping them to focus strategically to outperform their competitors. He has a passion for engaging with leadership teams enabling them to break through status quo to deliver exceptional results. Barry is the Managing Partner of The Kelsey Group and is the Owner of The Alternative Board (TAB) Franchise in St. Louis, an international Peer Advisory and Executive Coaching organization.  Prior to that, he spent 15 years working with a Fortune 100 Defense Contractor in a variety of management positions and he was the VP and General manager of a privately-held Material Handling Distributor.Barry is a Certified Growth Coach with the Scaling Up organization, an international community of growth coaches, helping leadership teams of small and mid-market companies scale their organization by implementing the Rockefeller Habits. He is also certified in Behavioral, Motivational and Acumen Sciences. Having such diverse background in both large public and small privately held businesses, and in many different industries, Barry brings his clients strategy, perspective, and accountability for growth.To learn more, visit:linkedin.com/in/jason-Shupp-18b4619bListen to more episodes on Mission Matters:https://missionmatters.com/author/Jason-Shupp/

Michal Pollack joined me to discuss how she uses her training in Behavior Analysis to help her with her personal health and fitness goals. Michal is a Clinical Director at Apollo Behavior. In this episode, we talk about: How she got her start in Applied Behavior Analysis. How she found her way to Apollo, and what she enjoys about working there. How she realized that getting fit doesn't require playing team sports, or being an athlete more generally. How spending time abroad during a gap year motivated her to adopt a healthier lifestyle. How going to the gym regularly helped her improve her emotional wellbeing. How she developed grocery shopping habits that helped her eat healthier meals. How she doesn't weigh herself frequently, and the rationale for this practice. We both talk about the pros and cons of wearable devices, and how I use The Whoop Strap (note, this is an affiliate). I want to make clear that during this podcast, it's important to note that neither of us are health or fitness professionals. We're not attempting to provide specific advice for listeners that's outside of our scopes of expertise. Instead, a better framing of this episode is to consider this a conversation between two BCBAs talking about how they apply behavior-analytic principles in their own lives. As such, if you're looking to make changes to your fitness, please consider working with a credentialed professional, with the input of your primary care provider. You can follow Michal on TikTok or LinkedIn here and here. If you'd like to learn more about working at Apollo, you can read about them here. Articles and resources mentioned: Camp and Hayes (2012). Assessing and Increasing Physical Activity. Donaldson and Normand (2009). Using goal setting, self-monitoring, and feedback to increase calorie expenditure in obese adults. Hustyi, Normand, and Larson (2013). Behavioral assessment of physical activity in obese preschool children. The aforementioned Whoop Strap. This podcast is brought to you by: Frontera. Consider taking a demo of Frontera's Assessment Builder and see how the ethical application of AI technologies can help you serve clients and save you time! Your first assessment report is free. And if you use code BOP25 you'll get an additional five assessments for just $100. So head to fronterahealth.com to check it out! CEUs from Behavioral Observations. Learn from your favorite podcast guests while you're commuting, walking the dog, or whatever else you do while listening to podcasts. New events are being added all the time, so check them out here.  HRIC Recruting. Cut out the middleman and speak directly with Barbara Voss, who's been placing BCBAs in great jobs all across the US for 15 years. Behavior University. Their mission is to provide university quality professional development for the busy Behavior Analyst. Learn about their CEU offerings, including their 8-hour Supervision Course, as well as their RBT offerings over at behavioruniversity.com/observations. Don't forget to use the coupon code, PODCAST to save at checkout! Apollo Behavior. If these Apollo Series podcasts have you wondering about what it's like to work there, check out their current job openings in the greater Atlanta area and beyond!

In this episode of Retire with Style, Wade Pfau and Alex Murguia talk with John Manganaro, senior reporter at ThinkAdvisor, about the shifting landscape of retirement income planning. They explore how technology is reshaping financial planning, the growing need for holistic advice, and the challenges both advisors and consumers face in finding effective tools. John offers insights into the future of financial software, the value of human advisors, and the behavioral side of planning-highlighting the importance of addressing both financial and lifestyle goals in retirement.   Takeaways Technology is expanding what financial advisors can do. Holistic advice is becoming essential for effective retirement planning. An aging population is driving greater demand for financial planning. Advisors are increasingly using advanced tools for tax-efficient retirement income strategies. The advisor's role remains critical in implementing and personalizing financial plans. Behavioral factors are just as important as the numbers in financial planning. More new advisors are focusing on serving middle-class clients. AI may help democratize access to quality financial advice. New software solutions are reshaping how the industry delivers financial planning. Many next-generation advisors are driven by a desire to help others, not just manage wealth. Chapters 00:00 Introduction to Retirement Income Planning 03:00 The Role of Technology in Financial Planning 06:03 Understanding Holistic Financial Advice 09:05 The Evolution of Financial Planning Tools 11:54 Challenges in Accessing Financial Advice 14:57 The Future of Financial Software Solutions 25:56 Exploring Social Security Strategies 28:07 Preparing for Retirement: Lifestyle Considerations 30:00 Behavioral Challenges in Financial Planning 33:00 The Evolution of Financial Software 39:07 The Role of AI in Financial Advice 42:57 The New Wave of Financial Advisors   Links Upcoming Retirement Researcher Webinar: What's Involved When Working With an Advisor. Join Jason Rizkallah and Brian Bass from McLean Asset Management on Wednesday, June 25th at 1PM ET for a FREE webinar exploring how to evaluate and work with a financial advisor. Register now at retirewithstyle.com/podcast. Explore the New RetireWithStyle.com! We've launched a brand-new home for the podcast! Visit RetireWithStyle.com to catch up on all our latest episodes, explore topics by category, and send us your questions or ideas for future episodes. If there's something you've been wondering about retirement, we want to hear it! The Retirement Planning Guidebook: 2nd Edition has just been updated for 2025! Visit your preferred book retailer or simply click here to order your copy today: https://www.wadepfau.com/books/ This episode is sponsored by McLean Asset Management. Visit https://www.mcleanam.com/retirement-income-planning-llm/ to download McLean's free eBook, “Retirement Income Planning”

I interviewed 60 Brits to debunk one of psychology's greatest myths. Priming is one of the best-known biases in behavioural science. Kahneman mentions it 35 times in his best-selling book Thinking Fast and Slow. And yet, I'm not convinced it really works. In five separate experiments, I tested it. Does priming work, or is it a myth?  The studies:  Authenticity study: https://ibb.co/5W14DM2N Creativity study: https://ibb.co/FbxxNMDf Guilty study: https://ibb.co/XrTLXrY4 Anchoring + priming study: https://ibb.co/99LLw7G9 Reading time study: https://ibb.co/LDYc18yF ---  Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ Learn more about Voxpopme: https://www.voxpopme.com/ ---  Sources:  Bargh, J. A., Chen, M., & Burrows, L. (1996). Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action. Journal of Personality and Social Psychology, 71(2), 230–244. Chernev, A. (2011). Semantic anchoring in sequential evaluations of vices and virtues. Journal of Consumer Research, 37(5), 761–774. Doyen, S., Klein, O., Pichon, C. L., & Cleeremans, A. (2012). Behavioral priming: It's all in the mind, but whose mind? PLoS ONE, 7(1), e29081. Fitzsimons, G. J., Chartrand, T. L., & Fitzsimons, G. M. (2008). Automatic effects of brand exposure on motivated behavior: How Apple makes you “think different”. Journal of Consumer Research, 35(1), 21–35. Goldsmith, K., Cho, E., & Dhar, R. (2012). Priming creativity: The effects of subliminal priming on creative problem solving. In Z. Gürhan-Canli, C. Otnes, & R. Zhu (Eds.), Advances in Consumer Research (Vol. 40, pp. 472–473). Association for Consumer Research. Kahneman, D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux. Kahneman, D. (2012, September 26). A letter to the priming research community [Open email].

In this episode, we tackle one of the most significant financial decisions tech professionals face: knowing when and how to walk away from a job—whether that's to retire or move to another opportunity—especially when equity compensation is in the mix. We emphasize the mental and financial distinction between retiring permanently and transitioning to a new firm. Retirement means permanently stepping away from income and needing a long-term strategy to generate cashflow from your assets. Switching firms, on the other hand, is temporary unemployment with the potential for new income and equity.We walk through how to determine readiness for either scenario. For retirement, it's essential to assess total wealth, stress test sustainable spending, and build a reliable paycheck from assets. For switching jobs, we need ample cash reserves and liquidity, as job searches are unpredictable in length. Equity compensation plays a central role—particularly what we leave behind. We highlight the importance of reviewing company plan documents to understand if retirement will trigger accelerated vesting or forfeiture of RSUs.When it comes to timing, especially for those with stock options or RSUs, planning ahead is critical. If possible, we want to spread taxable events over multiple years to manage the tax burden more efficiently. We also discuss evaluating whether to hold or sell company stock after departure. The decision hinges on one's financial goals, income flexibility, and risk tolerance. Behavioral aspects come into play too—avoiding regret by making informed, goal-aligned choices and not falling into the “shoulda, coulda, woulda” trap.Taxes are unavoidable, but they can be managed with proper planning, especially when dealing with capital gains, ordinary income, and potential AMT from equity compensation. We stress the importance of integrating equity compensation into a long-term financial plan, using it to meet both short-term liquidity needs and long-term diversification goals.Company-specific events like IPOs, mergers, layoffs, or vesting schedules can all influence the decision to leave. Evaluating those triggers through the lens of your goals helps in deciding whether to act now or wait. Lastly, we return to the value of working with a financial planner and the need for intentionality. Walking away—whether to retire or transition—is rarely simple, and it's okay to find the decision hard. To get in touch with Amy and her team at Thimbleberry Financial, call 503-610-6510 or visit thimbleberryfinancial.com.

In this week's podcast I chat with Dr. Daniel Crosby. He discusses the evolution of behavioral finance over the past eight years, reflecting on the growing acceptance and understanding of the field. He shares insights from his latest book, 'The Soul of Wealth,' emphasising the importance of health, happiness, and meaningful spending. The discussion also covers the role of community in financial behavior, the impact of delayed gratification, and the future of wealth management in an AI-driven world. Crosby highlights the necessity of practical applications in financial education and the importance of understanding one's relationship with money. Dr. Daniel Crosby is a psychologist, author, behavioral finance expert and asset manager who applies his study of market psychology to everything from financial product design to security selection. Key takeaways Behavioral finance has gained significant traction in the last eight years. Investors today are better educated and more disciplined than in the past. The focus of behavioral finance is shifting from avoiding mistakes to enhancing well-being. Health is a crucial component of wealth and happiness. Experiences often bring more joy than material possessions. Delayed gratification is a powerful tool for achieving long-term goals. Community and social connections enhance financial well-being. AI will play a significant role in the future of wealth management. Practical applications of financial wisdom are essential for real change. Creativity is vital for personal and professional growth. I hope it helps! The Soul of Wealth: 50 reflections on money and meaning Daniel's Linkedin Disclaimer

This episode features a comprehensive discussion of research examining socially assisted robotics for children with autism. Madeline Jürgensen presents findings from two single-case design studies that investigated whether children with autism would attend to and learn from a small humanoid robot called Kebbi. The first study used a multiple baseline design to measure attending behaviors, revealing dramatic increases in eye contact and engagement when children worked with the robot versus human instructors. The second study employed an adaptive alternating treatment design to compare learning outcomes between robot and human instruction, finding that while children learned academic skills from both modalities, they showed preference for robot-delivered activities despite sometimes performing better with human instruction. The discussion includes important considerations about the novelty effect, social validity, and the future role of robotics in behavior analysis practice.  To earn CEUs for listening, click here, log in or sign up, pay the CEU fee, + take the attendance verification to generate your certificate! Don't forget to subscribe and follow and leave us a rating and review. Show Notes References:   Berens, K. N. (2020). Blind spots: Why students fail and the science that can save them. Oakland, CA: The Collective Book Studio.  Darling, K. (2021). The new breed: What our history with animals reveals about our future with robots. Henry Holt and Company.  Shi, Z., Groechel, T. R., Jain, S., Chima, K., Rudovic, O., & Matarić, M. J. (2022). Toward personalized affect-aware socially assistive robot tutors for long-term interventions with children with autism. Journal of Human-Robot Interaction, 11(4), Article 39. https://doi.org/10.1145/3526111  Resources:   Association for Behavior Analysis International (ABAI): https://www.abainternational.org/  CentralReach Institute: https://centralreach.com/  University of Southern California Robotics and Autonomous Systems Center (RASC): https://rasc.usc.edu/research/    If you would like a copy of the articles discussed please reach out to madeline.jurgensen@centralreach.com

Join Tom Fox and hundreds of other GRC professionals in the city that never sleeps, New York City, on July 9 & 10 for one of the top conferences around, #Risk New York. The current US landscape, shaped by evolving policies, rapid advancements in AI, and shifting global dynamics, demands adaptive strategies and cross-functional collaboration. At #RISK New York, you will master the New Regulatory Reality by getting ahead of US regulatory shifts and their impact. Conquer AI and Tech Risk by Safeguarding Your Organization in an AI-Driven World and Understanding the Implications of Major Tech Investments. Navigate Financial and Crypto Volatility by Protecting Your Assets and Exploring Solutions in a Dynamic Market. Strengthen Your GRC Framework by Leveraging Governance, Risk, and Compliance for Strategic Advantage. Protect Digital Trust by addressing challenges in cybersecurity and data privacy, and combating misinformation. All while meeting with the country's top #Risk management professionals. In this episode, Tom Fox is joined by Tom Hardin, a former hedge fund analyst known as Tipper X, who shares his unique journey from insider trading informant to a global speaker on compliance and risk. Hardin previews his upcoming panel on applying behavioral science to design effective GRC programs at the #RiskNYC conference. He discusses topics such as cognitive biases, social norms, and rationalizations in decision-making, emphasizing the enduring nature of human behavior despite technological advancements. The episode highlights Hardin's goal of fostering deeper connections between psychology, technology, and regulation to build more proactive and resilient risk cultures. Resources: #Risk Conference Series #RiskNYC—Tickets and Information Tom Hardin on LinkedIn Visit Tipper X Website Learn more about your ad choices. Visit megaphone.fm/adchoices

Get My Book On Amazon: https://a.co/d/avbaV48Download The Peptide Cheat Sheet: https://peptidecheatsheet.carrd.co/Download The Bioregulator Cheat Sheet: https://bioregulatorcheatsheet.carrd.co/

In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Dave Norton, and Joe Pine discuss fashion group Zara's innovative travel mode, which allows users to shop for products while traveling. They explore the concept of 'modes'—temporary mindsets and behaviors that influence customer experiences—and how Zara's travel mode can enhance customer engagement. The conversation delves into the importance of context, opportunities for improvement, and the potential for community building through social media. The hosts emphasize the dynamic nature of modes and the need for behavioral science to further explore this concept. Takeaways Zara's travel mode allows shopping while traveling. Modes are temporary mindsets that influence behavior. Travel mode operates without internet access, enhancing usability. Anticipating customer context is crucial for effective modes. Supporting customer modes can create more buying opportunities. Zara's travel mode is a key conversion strategy. Leveraging community and social media can enhance customer experience. Zara should focus on its strengths in fashion. Behavioral science should study modes more extensively. The dynamic nature of modes offers opportunities for brands. Chapters 00:00Exploring Zara's Travel Mode Initiative 06:01Understanding Human Modes vs. Technology Modes 08:45The Importance of Context in Customer Experience 14:49Evaluating the Effectiveness of Zara's App Features 17:43Leveraging Community and Social Media for Engagement 20:47The Role of Behavioral Science in Understanding Modes 26:46Future Directions and Listener Engagement

This week, we're talking about a game-changer in hiring: behavioral assessments. Gain valuable insights on leadership and team dynamics with host Chip Gray. Join us each week for a brand new bonus Extra Point episode. In less than 5 minutes, you'll get additional insights about the psychology of leadership and management from the producers of the Manage Smarter podcast. Find all of the Manage Smarter episodes on ManageSmarter.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Behavioral science expert Nancy Harhut joins Chris Savage to reveal the subconscious shortcuts driving customer decisions, why autonomy and reciprocity fuel engagement, and how teams can use brain science ethically for unforgettable marketing wins.Links to Learn More:Follow Nancy Harhut on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

Toxic culture doesn't always show up with warning signs—it can creep in slowly, through unchecked gossip, lack of accountability, or subtle disrespect. Over time, even high-performing teams start to fray at the edges, with morale dropping and turnover quietly rising. The energy that once drove growth gets replaced with tension and mistrust, and suddenly the business feels heavy. It's not always about strategy or systems—sometimes it's the atmosphere that's quietly pulling everything apart. Debbie Longo is a corporate behavior coach with over two decades of experience helping leaders fix toxic work environments. She focuses on identifying and removing negative behaviors that quietly erode team morale and productivity. Toda, Debbie discusses how unchecked attitudes spread and hurt performance across entire organizations. She stresses that ignoring these patterns can kill profits and even sink a business. Her strategies are direct, practical, and built for real workplace results. Stay tuned! Resources: Unlock Your Team's Potential | Transform Skills and Behaviors for Workplace Success Subscribe to Debbie Longo on YouTube Follow Debbie Longo on Facebook

Mark Fawcett, Chief Executive Officer of Nest Invest, explores how the UK's pension system has been transformed to serve a broader and more economically diverse workforce. Nest is the largest multi-employer pension fund in the UK, and it handles the retirement savings for nearly one-third of the UK working population. Nest Invest is the asset manager of Nest.  Fawcett offers a compelling narrative about scale, access, and purpose-driven financial management. Nest's core mission revolves around building financial resilience for all—an ambitious approach to investing that transcends the narrow goals of simple wealth accumulation. Fawcett discusses the profound impact of automatic enrollment, which dramatically expanded pension participation from just 10–15% of the UK workforce prior to its introduction to over 80% today. This shift has redefined the retirement outlook for millions, particularly low- to moderate-income earners, many of whom face significant income volatility and limited financial literacy. Fawcett emphasizes the behavioral finance insights that underpin Nest's strategy. By minimizing the cognitive burden of financial decision-making, Nest has made pension saving feel less like an anxiety-laden obligation and more like a manageable, automated part of life. A large majority of members remain in these default options, insulated from daily market turbulence, thanks to highly diversified investments across public and private markets. Importantly, Fawcett also touches on the risks of both under-saving and over-saving. While many need encouragement to set aside more for the future, especially in the absence of emergency savings, others—particularly those closer to the poverty line—might unintentionally sacrifice present well-being for an uncertain future. Through sidecar savings initiatives and employer collaborations, Nest is investigating ways to improve short-term financial stability without undermining long-term retirement planning. A significant part of the conversation also centers on Nest's role in sustainable investing. The organization has embedded ESG principles directly into its default investment strategies—not as niche options, but as a core part of its offering. From renewable energy and infrastructure to affordable housing and UK enterprise investment, Nest Invest is demonstrating that doing well financially need not come at the cost of doing good. The returns, as Fawcett notes, have been competitive, underscoring the false dichotomy between performance and purpose. This episode offers not only a powerful vision of inclusive finance but also actionable insights for policymakers, investors, and employers seeking to build systems that foster dignity, stability, and opportunity for all. Thank you for downloading this episode of the Do One Better Podcast. Visit our Knowledge Hub at Lidji.org for information on 300 case studies and interviews with remarkable leaders in philanthropy, sustainability and social entrepreneurship.    

Hilary Gridley is the Head of Core Product at WHOOP and a passionate thought leader in leveraging AI to elevate product teams and management practices. With extensive experience tackling challenging problems in regulated industries and high-stakes environments, Hilary emphasizes the importance of building resilience and adaptability within teams. Previously, she was a senior director of product at Big Health and a senior product marketing manager at Dropbox.In this episode, you'll learn:• How to teach your team to be able to “take a punch”• Specific tactics to counter negative perceptions and reframe setbacks productively• Powerful behavioral strategies to form positive habits• Practical approaches for creating space in your workday to encourage creativity and deep thinking• The underestimated potential of AI in accelerating your personal and professional growth• Why you're not the protagonist at your company (and why that's liberating)• How WHOOP uses reward loops to drive real behavior change—Brought to you by:WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUsPersona—A global leader in digital identity verificationAttio—The powerful, flexible CRM for fast-growing startups—Where to find Hilary Gridley:• X: https://x.com/yourgirlhils• LinkedIn: https://www.linkedin.com/in/hilarygridley/• Newsletter: https://hils.substack.com/• Maven course: https://maven.com/hilary-gridley/ai-powered-people-management—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Hilary's background(04:31) Teaching teams to handle criticism and setbacks(17:57) Behavioral activation and mental health in the workplace(22:59) The importance of putting yourself out there(27:51) Transparency and communication in leadership(38:10) How to respectfully disagree with your manager(41:49) How to use “magic questions” to decode how people think(49:54) Why you're not the protagonist at your company(52:48) Aligning with the CEO's vision(01:01:02) Building effective habits(01:11:14) Promoting team well-being(01:14:28) Creating space for creativity(01:20:45) AI's role in accelerating learning(01:30:35) Pivotal career moments(01:37:21) Lessons from failure(01:39:49) Exciting new features of WHOOP 5.0(01:44:19) Lightning round and final thoughts—Referenced:• How to become a supermanager with AI: https://www.lennysnewsletter.com/p/how-to-become-a-supermanager-with• How custom GPTs can make you a better manager | Hilary Gridley (Head of Core Product at Whoop): https://www.lennysnewsletter.com/p/how-custom-gpts-can-make-you-a-better-manager• WHOOP: https://www.whoop.com/• Big Health: https://www.bighealth.com/• What is behavioral activation?: https://www.medicalnewstoday.com/articles/behavioral-activation• Will Ahmed on LinkedIn: https://www.linkedin.com/in/willahmed/• Joe Gebbia on LinkedIn: https://www.linkedin.com/in/jgebbia/• Zach Abrams on LinkedIn: https://www.linkedin.com/in/zacharyabrams/• Coinbase: https://www.coinbase.com/• Bridge: https://www.bridge.xyz/• Stripe: https://stripe.com/• The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (author of 7 Rules of Power, professor at Stanford GSB): https://www.lennysnewsletter.com/p/the-paths-to-power-jeffrey-pfeffer• Paths to Power course: https://jeffreypfeffer.com/wp-content/uploads/2019/10/Pfeffer-OB377-Course-Outline-2018.pdf• VO₂ max: https://en.wikipedia.org/wiki/VO2_max• Peter Attia on X: https://x.com/PeterAttiaMD• Hilary Gridley's 30 days of GPT: https://docs.google.com/spreadsheets/d/1zJ4rbi9YcQuGqGxc6-AQD0-44oT9l4Eyono0AdpgJbA/edit?gid=0#gid=0• The Handle Bar in Boston: https://www.thehandlebarstudios.com/ourstudios/charlestown• From chalkboards to chatbots: Transforming learning in Nigeria, one prompt at a time: https://blogs.worldbank.org/en/education/From-chalkboards-to-chatbots-Transforming-learning-in-Nigeria• Product Management Logic Coach GPT: https://chatgpt.com/g/g-673290301700819084afa36bdbcdfa3b-product-management-logic-coach• Dropbox: https://www.dropbox.com/• WHOOP Advanced Labs: https://www.whoop.com/us/en/waitlist/?srsltid=AfmBOor2pP5qC3n7I23Z0ZIrYE99CjAKT9xSHQxbuyxmz_wFUBGH3e-n• Negative capability: https://en.wikipedia.org/wiki/Negative_capability• John Keats: https://en.wikipedia.org/wiki/John_Keats• The Rehearsal: https://www.hbo.com/the-rehearsal• Zwift: https://www.zwift.com/• Beavis and Butthead Do ‘Creep': https://www.youtube.com/watch?v=zv_gSmH0Ieg• “Sea Grapes” by Derek Walcott: https://www.poetryfoundation.org/poems/57111/sea-grapes• Free month of WHOOP: https://join.whoop.com/us/en/hilary/—Recommended books:• 7 Rules of Power: https://jeffreypfeffer.com/books/7-rules-of-power/• Outlive: The Science and Art of Longevity: https://www.amazon.com/Outlive-Longevity-Peter-Attia-MD/dp/0593236599• East of Eden: https://www.amazon.com/East-Eden-John-Steinbeck-Centennial/dp/0142004235• The Sun Also Rises: https://www.amazon.com/Sun-Also-Rises-Hemingway-Library/dp/1501121960/• Anna Karenina: https://www.amazon.com/Anna-Karenina-Leo-Tolstoy/dp/0143035002—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe

Behavioral Expert Explains Karen Read Defense's Fatal Jury Perception Problems FBI behavioral expert Robin Dreeke provides a devastating analysis of how Karen Read's defense team has created fundamental jury perception problems that may be impossible to overcome. Drawing from extensive research in jury psychology and his counterintelligence background, Dreeke explains why the defense's tactics are alienating the very people they need to convince. The analysis reveals how the defense's conspiracy theory requiring multiple law enforcement officers to coordinate a perfect murder and cover-up violates basic principles of jury psychology. Dreeke explains that juries prefer simple, believable explanations supported by evidence over complex theories requiring numerous people to act contrary to their professional training and personal interests. Dreeke breaks down specific tactical failures that damage jury perception, including the apparent witness intimidation described by former Canton Officer Kelly Dever, the reliance on experts who admit they conducted no testing, and the aggressive approach that seems to blame everyone except their client. The behavioral expert explains how these choices create an impression of desperation rather than confidence in innocence. The interview examines how successful defense teams build rapport with juries through authenticity and reasonable doubt based on evidence, versus the Karen Read team's approach of attacking investigators, promoting elaborate conspiracy theories, and avoiding discussion of physical evidence. Dreeke details why the defense's social media strategy success hasn't translated to courtroom effectiveness. Using his FBI training in reading group dynamics, Dreeke provides insights into how juries evaluate credibility, why they reject overly complex explanations, and how the defense's apparent recognition of their case weakness is becoming visible to court observers. This analysis reveals the psychology behind why some defense strategies backfire spectacularly with the very audience they're meant to persuade. #KarenRead #JuryPsychology #DefenseStrategy #FBI #BehavioralExpert #TrialAnalysis #CourtroomTactics #JohnOKeefe #MurderTrial #LegalStrategy #CriminalDefense #TrueCrime #WitnessCredibility #TrialUpdate #Massachusetts

Behavioral Expert Explains Karen Read Defense's Fatal Jury Perception Problems FBI behavioral expert Robin Dreeke provides a devastating analysis of how Karen Read's defense team has created fundamental jury perception problems that may be impossible to overcome. Drawing from extensive research in jury psychology and his counterintelligence background, Dreeke explains why the defense's tactics are alienating the very people they need to convince. The analysis reveals how the defense's conspiracy theory requiring multiple law enforcement officers to coordinate a perfect murder and cover-up violates basic principles of jury psychology. Dreeke explains that juries prefer simple, believable explanations supported by evidence over complex theories requiring numerous people to act contrary to their professional training and personal interests. Dreeke breaks down specific tactical failures that damage jury perception, including the apparent witness intimidation described by former Canton Officer Kelly Dever, the reliance on experts who admit they conducted no testing, and the aggressive approach that seems to blame everyone except their client. The behavioral expert explains how these choices create an impression of desperation rather than confidence in innocence. The interview examines how successful defense teams build rapport with juries through authenticity and reasonable doubt based on evidence, versus the Karen Read team's approach of attacking investigators, promoting elaborate conspiracy theories, and avoiding discussion of physical evidence. Dreeke details why the defense's social media strategy success hasn't translated to courtroom effectiveness. Using his FBI training in reading group dynamics, Dreeke provides insights into how juries evaluate credibility, why they reject overly complex explanations, and how the defense's apparent recognition of their case weakness is becoming visible to court observers. This analysis reveals the psychology behind why some defense strategies backfire spectacularly with the very audience they're meant to persuade. #KarenRead #JuryPsychology #DefenseStrategy #FBI #BehavioralExpert #TrialAnalysis #CourtroomTactics #JohnOKeefe #MurderTrial #LegalStrategy #CriminalDefense #TrueCrime #WitnessCredibility #TrialUpdate #Massachusetts

Organizations love to optimize—but often forget what, or who, they're optimizing for. When teams are built around internal structures rather than customer outcomes, even the best strategies become slow to adapt.Author and data analyst Neil Hoyne and Pini Yakuel explore how behavioral rigidity, not technical limitations, holds most companies back. Drawing from principles in Neil Hoyne's book, Converted, they argue for a shift toward systems that favor adaptability, exploration, and proximity to the customer. Because in a world shaped by AI, the real competitive edge is not just speed—it's staying meaningfully connected to the people you serve.Key TakeawaysWhen roles become identities, organizations lose flexibility. Over-specialization makes it harder for teams to respond to evolving customer needs.Behavioral defaults—not tech—often slow teams down. Loyalty to familiar workflows or team structures can block innovation, even when tools are available.AI works best when aligned with real customer strategy. It's not a shortcut or a strategy in itself—it's a multiplier for what actually matters.Customer-centricity requires outcome-driven teams. Structuring around internal functions, rather than external impact, leads to misaligned incentives.Small shifts in ownership create big changes in experience. Empowering teams to work across silos—even partially—brings them closer to the customer, and closer to results.Key Quotes[00:13:50] “Marketing teams don't just bake bread—they are bread. It's not just what they do; it's who they've become. So when the shift happens—when the customer wants cupcakes instead—they miss it entirely. Because they weren't watching the customer. They were defending the bread.” – Neil Hoyne[00:21:13] “If your strategy is ‘use AI better than the competition,' you don't have a strategy.” – Neil Hoyne[00:25:46] “Accelerate what already works. Tactics are multipliers, not miracles.” – Pini[00:46:47] “Positionless isn't binary. Can you let a team own 10% of something, start to finish?” – Pini Yakuel[00:51:39] “We've gone too far into specialization. It's time to bring back the craftsman.” – Neil HoyneAssociated Links:Learn more about Optimove's platformsLearn more about Positionless MarketingRead Converted by Neil HoyneCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!