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Foster Alumni Share What They Listen For When They Interview Job Candidates Every fall and winter, MBA students gear up for behavioral interviews with an understandable mix of anticipation and anxiety. We spend hours coaching them on frameworks, stories, and delivery. But nothing beats hearing directly from the people on the other side of the table. On this encore episode of Conversations on Careers and Professional Life, I brought together four Foster MBA alumni—now at Accenture, Google, Walmart, and Goldman Sachs—to share what they actually listen for when evaluating candidates. I spoke with each of them separately, but their messages converged with remarkable clarity. Here are the big themes. 1. Preparation isn't optional—it's the floor, not the ceiling. Every alum highlighted the same point: the "Tell me about yourself" question is guaranteed. If you can't deliver a clear, structured, thoughtful answer, it signals a lack of intention. Adam Schmidt (Accenture) put it plainly: "This is a question you know is coming." Preparation demonstrates respect for the interviewer's time and respect for your own story. It's the discipline before the performance. 2. Authenticity beats perfection. Several alumni talked about sensing whether an answer felt honest, grounded, and human. Authenticity arises from knowing your stories well enough that you can speak naturally—not recite. Skylar Brown (Goldman Sachs) shared that authenticity often shows up in how candidates pause, think, and connect their experiences to the role. Over-scripted answers flatten your personality; thoughtful ones reveal how you'll show up as a colleague. Stoic reminder: focus on what is within your control—your preparation and your presence—not the outcome. 3. Your impact matters more than the résumé lines. At Google, Sam Eid looks for patterns that reveal how a candidate operates on a team. One of his sharpest insights: candidates who talk only in "I" form look self-centered, but candidates who talk only in "we" form leave interviewers wondering what they actually did. He advises framing a story around: The opportunity or challenge What the team achieved Your specific contribution What wouldn't have happened without you That last piece is gold. It's also how Google evaluates internal performance. 4. "Why this company?" must show you've done real homework. The alumni were unanimous: generic answers tank candidates. You should be able to articulate: What differentiates the company How its mission or values connect to you Who you've spoken with and what you learned Why this role aligns with your future trajectory Claire Herting (Nintendo, ex-Walmart) noted that specific, thought-out answers signal maturity and genuine motivation—not simply chasing the brand name. 5. Cultural fit isn't code for conformity—it's awareness. Companies want to see that you understand the environment you're entering and how you'd contribute to it. Whether it's humility, customer obsession, collaboration, or intellectual curiosity, your stories should reflect the behaviors that matter most at that organization. Not by forcing it, but by choosing experiences that naturally align. 6. The biggest mistakes happen before the interview. One of the most useful insights came from Skylar Brown: many candidates cast too wide a net. When you're interviewing for 20–40 roles you don't genuinely want, your answers sound hollow. Depth beats breadth. Focus creates authenticity. The bottom line Across industries and roles, alumni interviewers value the same things: Clear thinking Genuine enthusiasm Self-awareness A structured approach to storytelling A real understanding of the company and role Behavioral interviews aren't about trick questions—they're about surfacing who you are, how you work with others, and how you make an impact. If you're preparing for interviews this season, the wisdom from these alumni is a powerful compass.
This episode is part of The Best of Habits & Hustle, a series where we revisit some of the most impactful conversations we've shared. In this one, I sit down with Vanessa Van Edwards to unpack what charisma really is and why so many smart, capable people are quietly misread. We get into how trust and credibility are formed in seconds, why competence without warmth backfires, and how subtle cues shape whether people believe you, listen to you, or overlook you entirely. She breaks down what happens when people try to be neutral or unreadable, why under-signaling on online meetings makes you seem less trustworthy, and how small shifts in communication can completely change how your ideas land. If you've ever felt like your skills were there but your influence wasn't, this conversation will click. Vanessa Van Edwards is a bestselling author, international speaker, and creator of People School. She is an instructor at Harvard University and has taught communication science to millions of students worldwide. Her work has been featured on CNN, BBC, and the Today Show, and her books have been translated into 17 languages. Most people assume charisma is about being funny or outgoing, but that mindset is exactly why smart, capable people keep getting overlooked. In reality, people decide whether they trust and believe you in seconds, and the signals you are sending might be working against you. We dive deeper into this in the episode with Vanessa Van Edwards. We chat about why competence without warmth backfires, how under-signaling on online meetings makes you seem less trustworthy, and the subtle cues that quietly determine whether people take you seriously. This episode is part of The Best of Habits & Hustle, a series where we revisit some of the most impactful conversations we've shared. What We Discuss: (00:41) The two questions people subconsciously ask the moment they meet you (07:33) Why competence without warmth makes people distrust you (10:08) What happens when you are seen as “too nice” and not taken seriously (15:46) Why smart people fail to sell good ideas without emotional buy-in (16:42) How under-signaling and “being unreadable” backfires on video calls (18:55) The role of oxytocin and dopamine in building connection and motivation (21:52) The first 10 words that dramatically increase engagement on Zoom (30:15) What your handshake reveals about confidence and dominance (48:00) The impact of genuine vs. fake smiles on trust and perception (54:07) How communication cues change in digital spaces like email and texting Thank you to our sponsors: Therasage: Head over to therasage.com and use code Be Bold for 15% off Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Momentous: Shop this link and use code Jen for 20% off Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen Find more from Jen: Website: www.jennifercohen.com Instagram: @therealjencohen Books: www.jennifercohen.com/books Speaking: www.jennifercohen.com/speaking-engagement Find more from Vanessa Van Edwards: Website: www.vanessa.blog Instagram: @vvanedwards Youtube: @vvanedwards Tiktok: @vvanedwards Facebook: @vvanedwards X: @vvanedwards
In this gripping conversation, trauma surgeon Max Sirkin MD shares his harrowing experience of being a patient in a mass casualty situation following a helicopter crash. He recounts the chaos of the event, the physical and emotional trauma he endured, and the profound lessons learned about resilience, brotherhood, and the importance of being present for others in crisis. Sirkin's narrative highlights the stark realities of military medicine and the bonds formed in the face of adversity. In this conversation, Max shares his harrowing experience in the trauma bay after a serious injury, reflecting on feelings of inadequacy and failure in the face of trauma. He discusses the psychological impact of moral injury and the importance of behavioral health in recovery. The conversation emphasizes the principle of 'less is more' in trauma care, highlighting the need for careful decision-making in chaotic situations. Max also recounts his experience with ketamine during treatment, illustrating the limited situational awareness of patients in trauma. Finally, he underscores the significance of camaraderie and support among peers in the recovery process. In this conversation, Max Sirkin shares his harrowing experiences in a life-threatening situation, emphasizing the importance of training and preparation in chaotic medical environments. He discusses the critical role of behavioral health in recovery from trauma and the necessity of learning from failures in medical practice. The dialogue highlights the need for teamwork, effective communication, and continuous training to ensure readiness in emergency situations.TakeawaysHe shares his unique perspective as a patient in a mass casualty situation.The chaos of a mass casualty requires quick and effective decision-making.Surviving a helicopter crash was a life-altering experience for Sirkin.The importance of brotherhood and support in crisis situations is paramount.Sirkin emphasizes the need for medical professionals to be present for their patients.He reflects on the emotional toll of being unable to help others in distress.The narrative illustrates the unpredictability of trauma care in combat zones.Sirkin's story serves as a reminder of the resilience of the human spirit.The conversation sheds light on the realities faced by military medical personnel. It's hard to face the reality of failure in trauma situations.Moral injury can be as impactful as physical injuries.Behavioral health is crucial for recovery after trauma.Less intervention can sometimes lead to better outcomes.Situational awareness is limited when you're a patient.Keeping injured individuals together can aid in recovery.The importance of communication in chaotic medical situations.Ketamine can provide pain relief but also alter perception.Understanding the dynamics of trauma care is essential for providers.Camaraderie among peers is vital for emotional support. Training is essential for managing chaos in medical emergencies.Behavioral health is crucial for recovery from trauma.Surgeons should not consider themselves special; everyone is vulnerable.Daily medical practice is necessary for readiness.Teaching non-medical personnel basic medical skills saves lives.Failure in medicine is inevitable; learning from it is essential.Hope alone is not a strategy in critical care.Understanding trauma can lead to better coping mechanisms.Team dynamics and communication are vital in emergency situations.Every medical provider should be prepared for the unexpected.For more content go to www.prolongedfieldcare.orgConsider supporting us: patreon.com/ProlongedFieldCareCollective or www.lobocoffeeco.com/product-page/prolonged-field-care
Research Examines Fluoridated Water's Impact on Child Emotional and Behavioral Development and Executive FunctioningBy Today's RDH ResearchOriginal article published on Today's RDH: https://www.todaysrdh.com/research-examines-fluoridated-waters-impact-on-child-emotional-and-behavioral-development-and-executive-functioning/Need CE? Start earning CE credits today at https://rdh.tv/ce Get daily dental hygiene articles at https://www.todaysrdh.com Follow Today's RDH on Facebook: https://www.facebook.com/TodaysRDH/Follow Kara RDH on Facebook: https://www.facebook.com/DentalHygieneKaraRDH/Follow Kara RDH on Instagram: https://www.instagram.com/kara_rdh/
In this episode of the Estranged Heart podcast, Kreed discusses the damaging myth that adult children expect perfection from their parents. She emphasizes that what they truly seek is behavioral change and accountability. The conversation explores the emotional complexities surrounding estrangement, the importance of repair in relationships, and how discomfort is often misinterpreted as abuse. Kreed invites parents to reflect on their own fears and the need for self-awareness in order to foster healthier connections with their adult children.TAKE AWAYSThe belief that children expect perfection is structurally false.Behavioral change is what adult children are truly asking for.Estrangement often results from patterns of emotional injury, not single conflicts.www.TheEstrangedHeart.comEmail: hello@TheEstrangedHeart.comWork with Kreed: https://theestrangedheart.com/services(private coaching, mediation, support groups, webinars, etc.)The Heart Collective: https://theestrangedheart.com/membershipFacebook Support Group for Estranged Moms (facilitated by Kreed)https://www.facebook.com/groups/estrangedmotherssupportgroupTo support the podcast and Kreed's work with estranged and reconciled parents and adult children: https://buymeacoffee.com/kreedrevere
Behavioral scientists have been exploring whether a psychological reset can lead to lasting change. In this update of a 2021 episode, we survey evidence from the London Underground, Major League Baseball, and New Year's resolutions to look at accidental fresh starts, forced fresh starts, fresh starts that backfire — and the ones that succeed. SOURCES:Katy Milkman, professor at the Wharton School.Andy Byford, former commissioner of Transport for London.Ferdinand Rauch, economist at the University of St. Gallen.Hengchen Dai, professor at U.C.L.A.'s Anderson School of Management.Bob Tewksbury, former big-league pitcher. RESOURCES:“A Large-Scale Experiment on New Year's Resolutions: Approach-Oriented Goals are More Successful than Avoidance-Oriented Goals,” by Martin Oscarsson, Per Carlbring, Gerhard Andersson, and Alexander Rozental (PLOS ONE, 2020).“A Double-Edged Sword: How and Why Resetting Performance Metrics Affects Motivation and Performance,” by Hengchen Dai (Organizational Behavior and Human Decision Processes, 2018).“The Benefits of Forced Experimentation: Striking Evidence from the London Underground Network,” by Shaun Larcom, Ferdinand Rauch, and Tim Willems (2017).“Framing the Future: The Risks of Pre-Commitment Nudges and Potential of Fresh Start Messaging,” by John Beshears, Hengchen Dai, Katherine L. Milkman, and Shlomo Benartzi (NBER, 2016).“The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior,” by Hengchen Dai, Katherine L. Milkman, and Jason Riis (Management Science, 2014).“Holding the Hunger Games Hostage at the Gym: An Evaluation of Temptation Bundling,” by Katherine L. Milkman, Julia A. Minson, and Kevin G. M. Volpp (Management Science, 2013).“The Resolution Solution: Longitudinal Examination of New Year's Change Attempts,” by John C. Norcross and Dominic J.Vangarelli (Journal of Substance Abuse, 1989). EXTRAS:How to Change: The Science of Getting from Where You Are to Where You Want to Be, by Katy Milkman (2021). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Lessons on Humanity, Technology, and Leadership from a Pioneer of Customer Experience Shep interviews Bruce Temkin, host of Humanity at Scale: Redefining Leadership. He talks about how AI is reshaping business and why human connection remains essential for both customers and employees. This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: What is the difference between customer experience and customer service? Why is the concept "the customer is always right" often considered misguided? How can companies benefit from shifting their focus from internal processes to customer-centric thinking? What role does behavioral science play in improving customer experience? How is artificial intelligence affecting customer service and employee roles in modern organizations? Top Takeaways: Customer experience isn't just a buzzword or a fancy way of saying customer service. It is not just about the moments where the customer needs help. It is about every interaction throughout the entire customer journey. Customers are not always right, but they are always the customer. Customers sometimes have complaints or requests that don't align with the business's offerings, especially if they're not the target audience. Treat everyone with respect, even when you can't give them exactly what they want. Even when they are wrong, let them be wrong with dignity and keep the relationship open for the future as much as possible. Behavioral science helps explain why customers act the way they do, make certain choices, and even how they respond to situations. Knowledge about how humans think and feel is just as essential as knowing how to organize teams or create new products. Understanding human behavior helps leaders make decisions that truly connect with employees and customers. Success isn't just about financial results, but also about making life better for people inside and outside the company. Leaders who keep the well-being of employees, customers, and communities in mind make decisions that will have a positive impact on everyone. AI is changing how work gets done, especially in customer service. AI helps humans do higher-level, creative, and caring work. AI can handle simple tasks, so humans can focus on building real relationships and solving complex problems. Technology creates new opportunities. AI will not replace humans. It will change the type of work that humans do. Just like how the internet created tons of new jobs, AI will reshape the workplace and introduce new careers. Plus, Shep and Bruce discuss why it is important for individuals and companies to make sure they are always moving towards their "North Star." Tune in! Quote: "One of the absolute misguided beliefs is that the customer is always right. They aren't. All you have to do is look at yourself in the mirror. Everyone's been a customer and not always been right when they've complained or seen a problem." About: Bruce Temkin is widely recognized as the "Godfather of Customer Experience," helping to shape customer and employee experience and advising leaders on how to keep people at the center of their organizational processes. He is the host of the podcast, Humanity at Scale: Redefining Leadership. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week I sit down with Dr. Stephen Porges, a Distinguished University Scientist at Indiana University where he is the founding director of the Traumatic Stress Research Consortium. He is Professor of Psychiatry at the University of North Carolina, and Professor Emeritus at both the University of Illinois at Chicago and the University of Maryland. He served as president of the Society for Psychophysiological Research and the Federation of Associations in Behavioral & Brain Sciences and is a former recipient of a National Institute of Mental Health Research Scientist Development Award. He has published more than 400 peer-reviewed papers across several disciplines including anesthesiology, biomedical engineering, critical care medicine, ergonomics, exercise physiology, gerontology, neurology, neuroscience, obstetrics, pediatrics, psychiatry, psychology, psychometrics, space medicine, and substance abuse. In 1994 he proposed the Polyvagal Theory, a theory that links the evolution of the mammalian autonomic nervous system to social behavior and emphasizes the importance of physiological state in the expression of behavioral problems and psychiatric disorders. The theory is leading to innovative treatments based on insights into the mechanisms mediating symptoms observed in several behavioral, psychiatric, and physical disorders. He is the author of multiple books on his Polyvagal Theory: including the Neurophysiological foundations of Emotions, Attachment, Communication, and Self-regulation, as well as Polyvagal Safety: Attachment, Communication, Self-Regulation. His newest book cowritten with his son is called Our Polyvagal World, How Safety and Trauma Change Us. Dr. Porges is the creator of a music-based intervention, the Safe and Sound Protocol ™ (SSP), which is used by therapists to improve social engagement, language processing, and state regulation, as well as to reduce hearing sensitivities. This is such a fascinating conversation. He brings the worlds of psychiatry and anthropological physiology into union for us to understand the why of trauma reactions and the future unwinding that is now possible. This is a must listen to conversation if you know anyone with trauma history. Please enjoy my conversation with Professor Porges, Dr. M
In this episode of Excess Returns, we sit down with Paul Eitelman, Global Chief Investment Strategist at Russell Investments, to unpack their 2026 outlook and the idea of a “Great Inflection Point” for markets and the economy. Paul explains why the U.S. economy may be shifting from resilience to reacceleration, how artificial intelligence is moving from hype to measurable returns, and why market leadership could finally broaden beyond the Magnificent Seven. The conversation blends macroeconomic analysis, behavioral finance, and real-world portfolio implications, offering investors a framework for thinking about growth, risk, and diversification as we head into 2026.Main topics covered• The cycle, valuation, and sentiment framework and how it shapes investment decisions• Why economic growth may reaccelerate in 2026 after navigating policy headwinds• Accelerating AI adoption and what early signs of ROI mean for productivity and profits• The J-curve of new technologies and where AI may sit today• Capital spending, leverage, and profitability risks among hyperscalers and large tech firms• Energy demand, labor market impacts, and other societal risks tied to AI• Tariffs, immigration, and uncertainty as fading or manageable economic headwinds• Financial conditions, fiscal stimulus, and deregulation as emerging tailwinds• The gap between hard economic data and weak consumer sentiment• Why recession forecasts have been wrong and how to think about recession risk going forward• Inflation dynamics, the Federal Reserve's priorities, and the outlook for rates• The case for market broadening beyond the Magnificent Seven• Global diversification, small caps, international equities, and emerging markets• Behavioral finance, investor sentiment, and staying invested through volatility• Portfolio construction implications, including real assets and alternativesTimestamps00:00 Introduction and the Great Inflection Point outlook03:00 Cycle, valuation, and sentiment investing framework05:50 From economic resilience to potential reacceleration07:00 AI as a transformational technology and historical parallels09:20 Measuring returns on AI investment and productivity gains11:00 The AI J-curve and timing of benefits13:00 Capital intensity, leverage, and risks for big tech15:00 Energy demand, labor markets, and AI risks19:00 How Paul uses AI in his own research workflow20:30 The case for economic reacceleration into 202621:40 Tariffs and their real economic impact23:20 Immigration and labor supply effects24:10 Uncertainty, confidence, and business decision-making26:10 Financial conditions and household wealth28:00 Fiscal stimulus and the One Big Beautiful Bill Act29:20 Deregulation as a potential growth tailwind30:40 Hard data versus soft data in the economy34:10 Why recession forecasts failed37:10 Recession risk outlook for 202640:30 Inflation dynamics and the Fed's focus43:50 Broadening market leadership beyond the Magnificent Seven46:10 Investor sentiment, panic, and opportunity49:00 Translating macro views into portfolio strategy51:30 Real assets, alternatives, and diversification54:30 Investing lessons, compounding, and staying invested
IP Fridays - your intellectual property podcast about trademarks, patents, designs and much more
Brian is: Managing Director, GlassRatner LinkedIn bio: https://www.linkedin.com/in/brianbuss I am Rolf Claessen and my co-host Ken Suzan and I are welcoming you to episode 170 of our podcast IP Fridays! We also want to wish you a happy holiday season and a successful year 2026! Today's interview guest is Brian Buss. He is the managing director of GlassRatner and my co-host Ken Suzan talks with him about the valuation of intellectual property rights and damages in infringement cases. But before we jump into the interview, I have news for you! A US start-up called Operation Bluebird is trying to take over the “Twitter” trademark. It has asked the USPTO to cancel Twitter word marks, arguing that Elon Musk's company X no longer uses them after the rebrand. Led by a former Twitter trademark lawyer, Operation Bluebird also filed its own “Twitter” trademark application. Commentators note that X could face challenges defending the legacy marks if they are truly no longer in use. In parallel, the US debate on patent quality and review procedures is intensifying. The USPTO proposed controversial rule changes that would restrict Inter Partes Review (IPR). The proposal triggered substantial backlash, with more than 11,000 public comments submitted—over 4,000 of them via the civil liberties group EFF. In the EU, a major trademark reform will take effect on 1 January 2026. It aims to simplify procedures, recognize new types of marks (including hologram, multimedia, and motion marks), and make fees more SME-friendly (e.g., lower base fees for the first class and discounts for timely renewals). Opposition procedures will be further harmonized across the EU, including a mandatory “cooling-off” period, so mid-sized brand owners should adjust filing and monitoring strategies accordingly. The Unified Patent Court (UPC) continues to see strong uptake, especially in Germany. In the first 18 months since its launch on 1 June 2023, well over 900 cases were filed, with German local divisions (Munich, Düsseldorf, Mannheim, Hamburg) leading in patent actions. While many early cases were filed in German, English now dominates as the main language of proceedings. The court has largely met its timelines, with oral hearings typically held within 12 months of filing. China has reached a milestone in its patent system: for the first time, a country has surpassed 5 million active invention patents. CNIPA emphasizes a strategic shift from “quantity to quality,” citing growth in “high-value” patents and higher commercialization rates for university inventions. China has also led global PCT filings for six consecutive years—signals of rapid technological progress relevant to IP planning for German SMEs. On 4 December 2025, the USPTO issued new guidance on “Subject Matter Eligibility Declarations.” These declarations allow applicants to submit additional evidence to support patent eligibility for emerging technologies such as AI systems and medical diagnostics, aiming to reduce the risk that breakthrough inventions are excluded from protection under strict eligibility case law. In December, the European Patent Office (EPO) introduced new patent-quality measures. Third parties can now submit observations on published applications or granted patents via a simplified online form. These Third-Party Observations—supported by evidence and even filed anonymously—go directly to examination teams to flag potential obstacles early. The Interview with Brian Buss: Ken Suzan interviews Brian Buss, a valuation and damages expert who describes his work as “financial detective” work: identifying what intellectual property and other intangible assets are worth and how they translate into measurable economic benefits such as sales, profit, earnings, or cash flow. Buss emphasizes that “IP” should be understood broadly, not only as formal rights (patents, trademarks, copyrights), but also as brands, technology portfolios, internet and social media assets, know-how, and other business intangibles that help generate economic value. A central point is that IP is often a company's most valuable resource but is rarely measured well. Buss cites a “value gap” he observed in middle-market public companies: market capitalization often exceeds the asset values shown on balance sheets, and much of the gap is explained by intangible assets and IP. He argues that valuation helps companies understand ROI on IP spend (prosecution, protection, enforcement) and supports better strategic decision-making. He outlines common scenarios that trigger IP valuation: internal management needs (understanding performance drivers), disputes about resource allocation (e.g., technology vs. marketing), external events (M&A, licensing, partnerships, franchising, divestitures), and pricing strategy (how exclusivity supported by IP should affect product/service pricing). On “how” valuation is performed, Buss summarizes the three standard approaches—cost (replacement/replication cost), market (comparable transactions), and income (present value of future benefits). He adds that strong IP valuation requires integrating three dimensions of analysis: financial factors (performance data and projections), behavioral factors (customer demand drivers, perceptions, brand recall, feature importance), and legal factors (registration/enforcement history and competitive IP landscape). For practical readiness, he advises companies to improve data discipline: maintain solid books and records; develop credible budgets, forecasts, and business plans; document marketing activities; and actively collect/monitor website and social analytics (e.g., traffic sources, engagement). He stresses that these datasets inform valuation even for technology assets like patents, because they reveal whether protected features are actually marketed and valued by customers. A concrete example is domain names, which he frames as “virtual real estate.” In due diligence for a domain sale, he would focus on analytics showing whether the domain itself drives traffic (direct type-ins, branded search terms, bookmarks) versus traffic driven by other marketing efforts. The key question is whether the address is known and used as a pathway to the business. In closing, Buss argues that while gathering the necessary information requires effort, the investment typically pays off through greater awareness of the most valuable assets, better strategic decisions, and stronger support for growth opportunities. He presents IP valuation as a virtuous cycle of information, insight, and improved decision-making—summed up in his recurring theme: knowledge of IP value is “power” to increase business profitability and enterprise value. Here is the full transcript: Ken Suzan: Our guest today on the IP Fridays podcast is Brian Buss. Brian is a managing director with Glass-Rattner Advisory and Capital Group. Brian provides financial analysis, corporate finance, and expert testimony around the world. Ken Suzan: Mr. Buss provides strategic advice for owners of intellectual property portfolios, transactional services such as acquisition due diligence and purchase price allocation, and valuation services for trademarks, patents, copyrights, brand assets, trade secrets, technology assets, and intangibles. Ken Suzan: During his career, Mr. Buss has provided valuation opinions and financial analysis in business disputes and in transactions, and he has been retained as a testifying expert and consulting expert in federal court, state courts, and arbitration proceedings. Ken Suzan: As an expert, Mr. Buss has provided over 100 expert opinions, served as an expert witness at trial and deposition, and has been published in numerous journals and publications. He is also a participant in the International Task Force on Intellectual Property Reporting for Brands. Ken Suzan: Brian holds an MBA from San Diego State University and a bachelor's degree from Claremont McKenna College. Welcome, Brian, to the IP Fridays podcast. Brian Buss: Thank you, Ken, for having me. I appreciate the opportunity. Ken Suzan: Excellent, Brian. Can you tell our listeners a little bit about your professional background and what you do in the world of IP? Brian Buss: Sure. I'm a valuation professional and an economic damages expert. Most of my work involves valuing intellectual property and intangible assets and, in litigation contexts, assessing economic damages—often related to IP disputes. My role is frequently to translate legal or technical issues into financial outcomes. Ken Suzan: When people hear “IP,” they often think patents, trademarks, and copyrights. In your work, how broadly do you define intellectual property and intangible assets? Brian Buss: I define it very broadly. Of course, there are the formal rights—patents, trademarks, copyrights—but there are many other intangible assets that drive value: brand reputation, customer relationships, proprietary know-how, trade secrets, data, software, domain names, social media assets, and the systems and processes a business builds over time. All of those can create economic value, even if they're not always captured well on a balance sheet. Ken Suzan: Why is IP valuation important for companies—especially mid-sized businesses that may not have a large in-house legal or finance team? Brian Buss: Because IP and intangible assets can be a large portion—sometimes the largest portion—of what makes a business valuable, yet they're often not measured or managed with the same discipline as tangible assets. Valuation can help companies understand what is actually driving revenue, profit, and enterprise value. It can also help them justify investment in IP creation, protection, and enforcement, and it can support strategic decisions like licensing, partnerships, acquisitions, or pricing. Ken Suzan: You've talked elsewhere about a “value gap” between what's on the balance sheet and what the market thinks a company is worth. Can you explain that concept? Brian Buss: Sure. If you look at many companies—particularly in the middle market—you'll often see that market capitalization exceeds the asset values recorded on the balance sheet. A significant portion of that difference is attributable to intangible assets and IP that accounting rules don't fully recognize unless there's an acquisition. That “gap” is essentially the market saying, “There is value here beyond tangible assets,” and much of it comes from intangibles. Ken Suzan: What are the most common situations where a company needs an IP valuation? Brian Buss: There are a few big categories. One is transactions—M&A, due diligence, purchase price allocation, and financing. Another is licensing and partnerships—setting royalty rates, structuring deals, or evaluating whether a proposed license makes economic sense. A third is internal management: understanding ROI on R&D, marketing, or IP spend, or resolving internal debates about what is really driving business performance. And of course, litigation—damages, reasonable royalties, lost profits, and other economic remedies tied to IP. Ken Suzan: In practical terms, how do you value IP? What methods do you use? Brian Buss: The valuation profession generally relies on three approaches: the cost approach, the market approach, and the income approach. The cost approach looks at what it would cost to recreate or replace the asset. The market approach looks at comparable transactions—if you can find good comparables. The income approach is often the most relevant for IP: it looks at the present value of future economic benefits attributable to the IP, based on cash flows, risk, and time. Ken Suzan: In addition to the financial methods, what other factors matter? For example, legal strength or market perception? Brian Buss: Exactly. A strong valuation integrates financial, behavioral, and legal analysis. Financial is obvious—historic results, projections, margins, pricing. Behavioral is about demand drivers—what customers value, how they perceive the brand, how features influence purchasing decisions, and what drives loyalty or switching. Legal involves the nature of the IP rights, scope, enforceability, registration and maintenance history, and the competitive landscape. IP exists at the intersection of all three. Ken Suzan: What kind of information should a company have ready if they want to do an IP valuation? Brian Buss: Good books and records are essential—reliable financial statements, product-level revenue and cost data if possible, and credible budgets and forecasts. They should also document marketing activities, product positioning, and the role of IP in commercialization. For digital and brand assets, analytics matter—website traffic sources, conversion data, engagement metrics, and social media statistics. The more you can connect the IP or intangible asset to measurable economic outcomes, the stronger the valuation. Ken Suzan: That's interesting—people might not think that marketing analytics matter for patents. Can you explain how those link up? Brian Buss: Sure. A patent might cover a particular feature or technology, but the key economic question is: does that feature drive demand? If customers value it and it supports pricing power, adoption, or market share, that's important. Marketing materials, customer communications, sales training, and analytics can help show what the company emphasizes and what resonates with customers. It helps tie the legal right to real-world economic value. Ken Suzan: You mentioned domain names earlier. Many people underestimate them. How do you think about domain names as an asset? Brian Buss: I often describe domain names as virtual real estate. The question is whether the domain is a meaningful pathway to the business. In a valuation context, you'd look at the domain's role in generating traffic—direct navigation, branded search, bookmarks, and repeat visits. You'd also look at how much traffic is attributable to the domain itself versus paid marketing. If the domain is known and drives organic traffic and credibility, it can be quite valuable. Ken Suzan: So, if you're doing due diligence on a domain sale, what would you look for? Brian Buss: I'd look closely at analytics: traffic volume over time, sources of traffic, geographic distribution, conversion rates, and the relationship between marketing spend and traffic. If traffic is mostly paid and disappears when marketing stops, that's different than sustained direct navigation. I'd also look at brand alignment, risk factors, and whether there are disputes or competing rights. Ken Suzan: For a mid-sized company listening to this, what are the biggest “misses” you see—things companies do that reduce the value they can capture from IP? Brian Buss: A big one is not collecting and organizing information that demonstrates value. Another is not aligning IP strategy with business strategy—filing patents or trademarks without a clear plan for how they support products, markets, and revenue. Some companies also underinvest in documenting commercialization and customer impact, which becomes important in transactions and disputes. And sometimes they simply don't revisit their portfolios to understand what is still relevant and what is not. Ken Suzan: How should companies think about ROI on IP spend—both the costs of prosecution and the costs of enforcement? Brian Buss: They should start by identifying the economic role of the IP: is it supporting pricing power, is it protecting market share, is it enabling licensing revenue, is it reducing competitive entry? Then they can compare the costs—filing, maintenance, monitoring, enforcement—against the value it protects or creates. Valuation can provide a framework for that, and it can also help prioritize where to spend resources. Ken Suzan: When valuation is used in litigation, what are the typical types of damages analysis you're asked to perform? Brian Buss: Commonly, reasonable royalty analysis, lost profits, unjust enrichment, and sometimes disgorgement depending on the jurisdiction and the claims. The specifics depend on the legal framework, but the core is the same: quantify the economic harm and connect it causally to the alleged infringement or misappropriation, using financial data, market evidence, and assumptions that can be tested. Ken Suzan: Are there misconceptions about valuation that you'd like to correct for our audience? Brian Buss: One misconception is that valuation is purely subjective or that it's just an “opinion.” A good valuation is grounded in data, established methodologies, and transparent assumptions. Another is that intangibles can't be measured. They can be measured—often through the economic benefits they create and through evidence of customer behavior and market dynamics. It takes work, but it's doable. Ken Suzan: If a company wants to prepare for a future transaction—say a sale or a major partnership—what are some practical steps they can take now to make their IP story stronger? Brian Buss: Maintain clean records, develop credible forecasts, and document the link between IP and business results. Make sure registrations and maintenance are up to date. Track how IP supports products and competitive differentiation. Collect evidence of brand strength and customer loyalty. And if possible, structure internal reporting so you can see performance by product line or offering. That helps in due diligence and helps buyers or partners understand what they're paying for. Ken Suzan: Any final thoughts or advice for owners of intellectual property portfolios, transactional professionals, or executives listening to this? Brian Buss: I'd emphasize that the investment in gathering the information needed for evaluation typically pays off. It creates awareness of the most valuable assets, supports better strategic decisions, and makes it easier to pursue growth opportunities. IP valuation is a virtuous cycle of information gathering, analysis, deeper understanding, and then decision-making. Knowledge is power, and knowledge of the value of your IP is the power to increase the profitability and value of your business. IP valuation is a key element of the management toolkit. Ken Suzan: Brian, well said, and thank you so much for taking time today to be on the IP Fridays podcast. Brian Buss: Thank you, Ken. I really appreciate the opportunity.
The Bulletproof Dental Podcast Episode 420 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak GUEST: Darren Shaw DESCRIPTION In this episode, Peter Boulden and Dr. Craig Spodak welcome Dr. Darren Shaw, a leading expert in local SEO, to discuss the latest trends and strategies for optimizing local search for dental practices. They explore the importance of Google Business Profiles, the impact of reviews, and the emerging role of AI in search. Darren shares insights from the White Spark Local Search Ranking Factor Survey, emphasizing key factors that influence local rankings, including primary categories, proximity, and behavioral signals. The conversation also covers effective review strategies and the significance of diversifying review sources to enhance visibility in AI search. Listeners will gain valuable tips on how to improve their online presence and attract more patients through local search optimization. TAKEAWAYS Local search is crucial for dentists, focusing on Google Business Profile. Primary category selection significantly impacts local search rankings. Proximity to the searcher is a key factor in local search results. Reviews and their recency are critical for ranking in local search. Behavioral signals, such as clicks and engagement, influence rankings. AI search is emerging, but traditional SEO practices remain relevant. Diversifying review sources can enhance visibility in AI search. Regular updates to Google Business Profile are essential for engagement. Utilizing listicles can improve visibility in AI search results. White Spark offers comprehensive SEO services for dental practices. CHAPTERS 00:00 Introduction to Local SEO and Ranking Factors 03:17 Understanding Local Search vs. Traditional SEO 06:05 Key Takeaways from the 2026 Local Ranking Factors 09:15 The Importance of Google Business Profile Categories 12:06 Proximity and Its Impact on Local Search 15:05 The Role of Keywords in Business Names 17:52 Utilizing Additional Categories for Better Ranking 21:14 The Significance of Reviews in Local SEO 24:01 Effective Review Strategies for Dentists 27:03 Psychological Principles Behind Review Requests 28:28 The Psychology of Reviews 30:02 Incentivizing Reviews and Staff Engagement 31:37 The Evolution of SEO and Authenticity 32:56 The Impact of AI on Reviews and Rankings 34:47 Behavioral Signals and Google Business Profiles 40:49 AI Search and Its Implications for Dentists 49:13 White Spark's SEO Services for Dentists 53:21 Bulletproof Summit Code 54:08 Outro REFERENCES Bulletproof Summit Bulletproof Mastermind
In this solo episode, Dr. Mike discusses the common issue of nocturia, where individuals frequently wake up at night to urinate, which disrupts sleep. The episode covers the root causes including sleep apnea, enlarged prostate, and overactive bladder, and dives into the roles of antidiuretic hormone (ADH) and atrial natriuretic peptide (ANP). It provides a comprehensive guide on addressing nocturia through behavioral modifications such as fluid restriction and sleep hygiene, supplements like pumpkin seed extract and beta-sitosterol, and pharmaceuticals including Desmopressin and alpha-blockers. The host also touches on treating sleep apnea with CPAP machines and mandibular advancement devices, emphasizing the importance of targeting the root cause for effective treatment. Links: CPAP (Continuous Positive Airway Pressure) Beta-Sitosterol Desmopressin (Synthetic ADH) Show Notes: 00:00 Understanding nocturia and its connection to sleep apnea 01:00 Introduction and episode overview 02:00 Defining nocturia and its impact on sleep 03:00 Types of nocturia and their causes 04:30 The role of hormones in nocturia 05:30 Sleep apnea and its effects on nocturia 15:30 Behavioral modifications to reduce nocturia 24:00 Supplements for managing nocturia 30:00 Pharmaceutical solutions for nocturia — The Hart2Heart podcast is hosted by family physician Dr. Michael Hart, who is dedicated to cutting through the noise and uncovering the most effective strategies for optimizing health, longevity, and peak performance. This podcast dives deep into evidence-based approaches to hormone balance, peptides, sleep optimization, nutrition, psychedelics, supplements, exercise protocols, leveraging sunlight light, and de-prescribing pharmaceuticals—using medications only when absolutely necessary. Beyond health science, we tackle the intersection of public health and politics, exposing how policy decisions shape our health landscape and what actionable steps people can take to reclaim control over their well-being. Guests range from out-of-the-box thinking physicians such as Dr. Casey Means (author of "Good Energy") and Dr. Roger Sehult (Medcram lectures) to public health experts such as Dr. Jay Bhattacharya (Director of the National Institutes of Health (NIH) and Dr. Marty Mckary (Commissioner of the Food and Drug Administration (FDA) and high-profile names such as Zuby and Mark Sisson (Primal Blueprint and Primal Kitchen). If you're ready to take control of your health and performance, this is the podcast for you. We cut through the jargon and deliver practical, no-BS advice that you can implement in your daily life, empowering you to make positive changes for your well-being. Connect on social with Dr. Mike Hart: Instagram: @drmikehart Twitter: @drmikehart Facebook: @drmikehart
Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.In today's episode, we're joined by Vasanta Pundarika, CEO of Lotuspring, a renowned healthcare investment banker, and trusted advisor to industry leaders who are working to bridge the gap between clinical conviction and sustainable scale—especially in women's and behavioral health. Hosted by Sara Payne, this powerful conversation dives deep into why so many healthcare brands are missing a pivotal movement in women's health, what it takes to truly earn women's trust, and how marketing, operations, and clinical teams can come together to create meaningful experiences that serve women holistically.Women's health is having a moment—but as Vasanta shares, it's more accurately a movement, driven by years of systemic gaps and a growing recognition that the status quo isn't enough. Despite the buzz, many organizations talk about leading in women's health without making necessary investments or creating real, differentiated experiences for female patients. A veteran in both finance and healthcare, Vasanta unpacks what ‘good' truly looks like when brands commit to women's health. From aligning marketing strategy with clinical substance, to collaborating across the C-suite, to acknowledging and addressing patient experience pain points—today's episode lays out a clear, actionable path for healthcare leaders and marketers ready to close the gap and build genuine, lasting trust with women.The discussion explores real-world pitfalls like “pink washing,” the underestimation of women's health complexity, and siloed planning between departments. Vasanta Pundarika also highlights industry standouts and the need for both niche and broad-based organizations to step up. Specific case studies in behavioral health, perimenopause, and cardiac care underscore the urgency of creating inclusive solutions, not just for women but for the health of families and communities at large.Thank you for listening to the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it.Key Takeaways:1. Move Beyond “Pink Washing”:Simply rebranding existing services or adding “women's health” messaging is not enough. Vasanta cautions against the pitfall of making things “pink” instead of developing real, differentiated clinical protocols and care pathways that address women's unique healthcare needs. Authenticity and substance, not symbolic gestures, win trust.2. Patient Experience Is the Product:Women's trust is built—or broken—in the details of the patient journey. Friction, complexity, or mismatched promises quickly erode brand loyalty. Brands that reduce barriers, provide holistic navigation, and deliver truly seamless experiences demonstrate that they “see” and value their female patients.3. Alignment Across Marketing, Clinical, and Operations Is Essential:Growth in women's health—and sustainable, trusted brands—requires collaborative strategy development. Vasanta recommends convening marketing, clinical, operations, and strategy leaders together to ensure what's being marketed is real, deliverable, and meaningfully distinct for women.4. Word of Mouth and Community Influence Are Powerful Drivers:The “voice of the customer”—listening to real women, collecting feedback, and amplifying their positive experiences—matters immensely in healthcare. Pilots, testimonials, and sharing what works for women allows brands to build authentic, organic trust and a broader community impact.5. Don't Underestimate the Scope of Women's Health Needs:Women's health extends far beyond OBGYN care. Behavioral health, heart health, and other specialties have unique female presentations and logistical barriers. Leaders must invest...
The Referable Client Experience with Stacey Brown Randall Most business owners say they want more referrals. Very few are actually drowning in them. The default strategy is to do good work, hope people notice, and maybe ask for introductions when things get slow. In this episode of Profit Answer Man, I sit down again with referral expert and author Stacey Brown Randall to talk about why that approach does not work and how to build a truly referrable client experience. Stacey has spent years helping small business owners generate referrals without asking, without incentives, and without feeling manipulative. Her new book, The Referrable Client Experience, dives into how your day to day client journey can become your most powerful referral engine. In This Episode, You'll Learn: Referrals, Introductions, and Word-of-Mouth Are Not the Same Thing. One of the first big shifts Stacey brings is simply defining our terms. A referral happens when a referral source connects you directly to a prospect, clearly identifies a need, and positions you as the solution. An introduction is just a connection. There is no identified need. Word-of-mouth buzz is when someone talks about you or gives out your name, but you are never actually connected. Most business owners lump all three together. The problem is that only one of them consistently leads to new clients. If all you are getting is introductions and vague "I mentioned you to someone" comments, you are not really running a referral strategy. Your Small Size Is Your Superpower. When we talk about "client experience," most people picture big company initiatives, software, and dashboards. Stacey defines client experience more simply as how your client feels while they work with you. That is where small business wins. You can: Make clients feel seen and remembered, Adjust quickly when something is off, Add personal, human touches that big companies could never scale, If you want to go from a good client experience to a referrable one, you have to understand the emotions you are creating along the way and be intentional about them. The Science Behind Why Referrals Happen. Referrals are not magic. Stacey frames them through three lenses: What happens in the brain of the referral source. When someone makes a great referral, "feel good" chemicals fire in their brain. They get to be the hero who solved a problem for someone they care about. It is about them helping the prospect, not about you. The psychology of trust. Referral sources do not need to know every credential or detail about you. What matters is that they trust you as a person and do not forget you. That trust is nurtured by consistent, human touch points, not by dumping your resume on them. Behavioral economics. Instead of manipulating reciprocity, Stacey focuses on the positive side: using surprise, delight, and variety in your touch points so people remember you and feel connected to you. Gifts, Touch Points, and What Actually Lands. Gifts can be powerful but they are often used poorly. Stacey's guidance: A gift should not be tied directly to a single referral, or you train people to expect a payout each time. For each referral source, build a plan of five to seven touch points over the year that happen whether or not referrals come in. Use gifts sparingly, and make them meaningful, humorous, or heartfelt enough to be memorable. If it took you two seconds to choose and send, it probably will not stand out. For actual referrals as they happen, Stacey recommends something simple and powerful: a handwritten thank you note. Be Strategic, Not "Spray and Pray". When owners want more referrals, they often default to more networking. More coffee dates, more events, more people. Stacey calls out the problem with this "spray and pray" approach. Instead, she encourages business owners to: Identify their ideal referral sources by asking, "Who regularly sees my ideal client before I do?" Focus on building real relationships with those few instead of trying to convert every person in the room. Accept that it is a numbers game, but a strategic one: you may meet a hundred people and end up with three or four true referral partners. Key Takeaway: Referrals are not a mystery reserved for the lucky few. They are the predictable result of a client experience that makes people feel seen, cared for, and confident enough to put their reputation on the line for you. When you understand the science behind referrals and build a simple plan around your best referral sources, you can stop chasing cold leads and start welcoming more ideal clients who already trust you. Bio: Stacey Brown Randall is the author of the new book, The Referable Client Experience, and the multiple award-winning book, Generating Business Referrals Without Asking. She is also the host of the Roadmap to Referrals podcast. Stacey teaches business owners how to generate referrals naturally…without manipulating, incentivizing, or even asking. She has been featured in national publications like Entrepreneur magazine, Investor Business Daily, Forbes, and more. She received her Master's in Organizational Communication and is married with three kids. Links: Websites: https://staceybrownrandall.com/ https://referableclientexperience.com/ Social Media: www.linkedin.com/in/staceybrandall https://www.instagram.com/staceybrownrandall/ https://www.facebook.com/StaceyBrownRandall https://www.youtube.com/@referralswithoutasking Conclusion: Referrals don't come from luck, pressure, or clever tactics—they come from the way your clients and referral sources feel throughout their experience with you. Stacey's insights remind us that when you create a journey rooted in trust, care, and thoughtful connection, referrals become a natural byproduct—not a struggle. By understanding the science behind why people refer and building a simple, intentional plan around your best referral sources, you can replace unpredictable lead generation with a reliable, relationship-driven system that grows your business sustainably and profitably. #ProfitAnswerMan #SmallBusinessGrowth #Referrals #ClientExperience #BusinessProfit #CashFlow #TrustedAdvisor #BusinessStrategy Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.
In this episode, Mike Harris, Chief Information Officer, and Erik Lyon, CEO of Feather River Tribal Health Center, discuss how their organization leverages AI and automation to streamline workflows, reduce provider burnout, and improve patient outcomes. They share lessons learned, early challenges, and the critical role of provider buy-in as they adopt tools that enhance […]
At 4:22 p.m. on what should have been an ordinary December afternoon, gunfire erupted inside the engineering building at Providence College. Students preparing for final exams found themselves barricaded in classrooms as text alerts warned, “Hide. Stay where you are. Silence your phone.” This week on Zone 7, Sheryl McCollum and retired FBI Special Agent Scott Duffey revisit the Providence College shooting, where a day of finals spiraled into chaos and tragedy. Together, they discuss the confusion inside the building, the calm suspect caught on camera, and the observant witness whose attention to detail helped identify him. Sheryl and Scott examine what went right, what went wrong, and how information, instinct, and timing shaped the investigation. Highlights: • (0:00) Welcome to Zone 7 with Sheryl McCollum and returning guest Scott Duffey to discuss the Providence College shooting and the law-enforcement response that followed • (5:45) The moment violence reached Providence College: students taking finals as shots rang out • (12:30) “Nobody was prepared to take this person on”: why Providence College was a soft target • (15:30) Behavioral clues and why the suspect didn’t fit the usual active-shooter profile • (18:30) How video surveillance, community vigilance, and digital evidence guided the search • (21:15) Law enforcement press conferences and why clear, real-time communication with the public is critical • (25:00) The second engineer’s murder: coincidence or connection? • (28:30) Theorizing motive and method• (31:00) The suspect’s calm demeanor and cultural clues that caught investigators’ attention • (34:45) Terrorism concerns, global context, and seasonal timing during the holidays • (39:00) Update: the shooter found deceased; press conference missteps and misinformation • (43:15) The breakthrough witness whose attention to detail broke open the case • (48:30) Closing thoughts on the investigation, the likelihood of a manifesto, and why violent offenders rarely act in silence Guest Bio: Scott Duffey is a retired FBI Supervisory Special Agent with more than two decades of service in the Bureau’s Baltimore Division, including assignments with the Wilmington Resident Agency and the Delaware Violent Crimes Task Force. He now directs the Criminal Justice Institute at Wilmington University, where he teaches interview and interrogation techniques to law enforcement professionals. Duffey also provides on-air crime analysis for FOX, CNN, NewsNation, and the Wildlife CSI Academy, continuing to educate, inform, and engage audiences worldwide. Enjoying Zone 7? Leave a rating and review where you listen to podcasts. Your feedback helps others find the show and supports the mission to educate, engage, and inspire. Sheryl “Mac” McCollum is an active crime scene investigator for a Metro Atlanta Police Department and the director of the Cold Case Investigative Research Institute, which partners with colleges and universities nationwide. With more than 4 decades of experience, she has worked on thousands of cold cases using her investigative system, The Last 24/361, which integrates evidence, media, and advanced forensic testing. Her work on high-profile cases, including The Boston Strangler, Natalie Holloway, Tupac Shakur and the Moore’s Ford Bridge lynching, led to her Emmy Award for CSI: Atlanta and induction into the National Law Enforcement Hall of Fame in 2023. Social Links: • Email: coldcase2004@gmail.com • Twitter: @ColdCaseTips • Facebook: @sheryl.mccollum • Instagram: @officialzone7podcast Preorder Sheryl’s upcoming book, Swans Don’t Swim in a Sewer: Lessons in Life,Justice, and Joy from a Forensic Scientist, releasing May 2026 from Simon and Schuster. https://www.simonandschuster.com/books/Swans-Dont-Swim-in-a-Sewer/Sheryl-Mac-McCollum/9798895652824 See omnystudio.com/listener for privacy information.
Most cybersecurity programs are built on rigid “best practices” that assume people will behave rationally, consistently, and exactly as policy dictates; even under stress, time pressure, and uncertainty. In reality, humans don't work that way. Cognitive bias, fatigue, incentives, and real-world constraints cause well-intentioned employees, analysts, and leaders to make decisions that quietly undermine security. The result? Incident response stalls, SOCs drown in noise, and organizations continue to repeat the same failures, even while believing they're “doing everything right.” In this episode of CISO Tradecraft, host G. Mark Hardy and Dr. Dustin Sachs demonstrate how applying behavioral science and human decision-making can radically improve cybersecurity outcomes. By designing security around how people actually think and operate, not how policies assume they do, leaders can build adaptable, resilient programs that work in the real world. Check out Dustin's new book: https://www.amazon.com/Behavioral-Insights-Cybersecurity-Security-Leadership/dp/1032998539 Dustin Sachs's Linkedin Profile: https://www.linkedin.com/in/dustinsachs/
In this episode, Mike Harris, Chief Information Officer, and Erik Lyon, CEO of Feather River Tribal Health Center, discuss how their organization leverages AI and automation to streamline workflows, reduce provider burnout, and improve patient outcomes. They share lessons learned, early challenges, and the critical role of provider buy-in as they adopt tools that enhance […]
In this week's Frankly, Nate takes thermodynamics out of the physics classroom, utilizing its principles to explain the invisible forces behind growth, competition, and complexity in our world. Competing life systems build organization out of chaos in order to maximize power usage today, even if it potentially undermines survival tomorrow. Within our energetic reality of finite and destabilizing fossil fuels, this tendency towards instant power accelerates us towards planetary overshoot. Nate poses a question in response to this tendency: What happens when a species becomes conscious of the self-fulfilling drive to maximize energy flow? He suggests a "fifth law" of thermodynamics, which explains that a self-aware species might evolve to consciously prioritize future security over short-term gains. This "law" serves as a hopeful and mind-expanding invitation to rethink efficiency, progress, and wisdom in the world we experience today. What invisible energy gradients steer your daily habits and decisions? Could a culture actually choose slower, steadier flows without collapsing creativity, freedom, or joy? And, if intelligence doesn't guarantee wisdom, what feedbacks might help us prefer enduring power over maximum power? Show Notes and More Watch this video episode on YouTube Want to learn the broad overview of The Great Simplification in 30 minutes? Watch our Animated Movie. --- Support The Institute for the Study of Energy and Our Future Join our Substack newsletter Join our Hylo channel and connect with other listeners
In this special year-end AMA, the full PWL crew — Ben Felix, Cameron Passmore, Ben Wilson, and Dan Bortolotti — sit down together for the first time on the podcast to reflect on the roller-coaster that was 2025 and to tackle a wide range of thoughtful listener questions. The episode begins with reflections on a year that included wild market swings, an extraordinary rally few predicted, major changes within PWL, and personal milestones. From there, the team dives deep into the psychology of staying invested, the real risks of inexperienced investors going 100% equities, the complexity of asset location and pre-tax vs. after-tax allocation, and how to talk to family members who are paying too much in investment fees. Key Points From This Episode: (0:04) Introduction — first-ever full-team recording and setup for the year-end AMA. (1:12) Why not all AMA questions could be answered — over 400 submissions and many not suited to the format. (1:48) 2024 market recap — from early-year panic to strong double-digit global equity returns. (3:59) The speed of recoveries — why missing a quick rebound can permanently derail returns. (5:34) Cameron's lessons from 2024 — unpredictability, growing adoption of evidence-based investing, joining a bigger organization, and driverless-car optimism. (7:41) Ben Wilson becomes a co-host — an unplanned evolution shaped by listener feedback. (9:51) Dan on humility in forecasting and reconnecting with theoretical research. (11:18) Ben's personal year — firm acquisition, equity value jump, and navigating his cancer diagnosis. (12:32) Talking to parents about high fees — emotional dynamics, non-confrontational questions, and the danger of implied judgment. (23:01) Should beginners hold 100% equities? Behavioral risk, volatility blindness, and why it shouldn't be the default allocation. (30:35) Pre-tax vs. after-tax asset allocation — why RRSP dollars aren't equal to TFSA dollars and how that changes true risk exposure. (36:09) Why PWL rarely optimizes asset location — complexity, low payoff, and behavioral clarity. (44:42) What PWL does (and doesn't) offer — discretionary management, integrated planning, outside specialists, and tax deductibility rules. (49:04) "I know I need index funds — but how do I actually buy them?" Robo-advisors vs. one-ticket ETFs and why placing a trade is the real barrier. (57:47) Ben's lessons as a new homeowner — maintenance costs far above expectations and the hidden burden of being your own contractor. (1:01:54) The strangest portfolios — single-stock windfalls, leverage without client awareness, bullion-only strategies, and the infamous "meatloaf portfolio." Links From Today's Episode: Meet with PWL Capital: https://calendly.com/d/3vm-t2j-h3p Rational Reminder on iTunes — https://itunes.apple.com/ca/podcast/the-rational-reminder-podcast/id1426530582. Rational Reminder on Instagram — https://www.instagram.com/rationalreminder/ Rational Reminder on YouTube — https://www.youtube.com/channel/ Benjamin Felix — https://pwlcapital.com/our-team/ Benjamin on X — https://x.com/benjaminwfelix Benjamin on LinkedIn — https://www.linkedin.com/in/benjaminwfelix/ Cameron Passmore — https://pwlcapital.com/our-team/ Cameron on X — https://x.com/CameronPassmore Cameron on LinkedIn — https://www.linkedin.com/in/cameronpassmore/ Ben Wilson on LinkedIn — https://www.linkedin.com/in/ben-wilson/ Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)
In this episode of Passion for Dance, Dr. Chelsea interviews Monika Seigel, MS, RD, CEDS-C, CDN a registered dietician, nutritionist and certified eating disorder specialist with a background in professional ballet. Monika discusses her holistic approach to nutrition for dancers, emphasizing the importance of a healthy relationship with food and body image. The conversation covers important topics like the impact of social media misinformation, the signs of disordered eating, and the role of educators and parents in fostering a supportive environment. Monika also shares insights from her new book 'Nourishing Dance,' a resource aimed at improving dancer health and wellbeing. Get Monika's Book: https://www.nourishingdance.com Learn more about Monika's workshops: https://msnutrition.com/ Other Episode Resources: https://passionfordancepodcast.com/233 Episode Breakdown: 00:08 Meet Monika Seigel 00:31 The Role of Nutrition in a Dancer's Life 04:02 Healthy Eating and Relationship with Food 07:25 Challenges and Misinformation in Nutrition 13:55 Guidance for Teachers and Parents 20:48 Understanding Eating Disorders and Disordered Eating 22:15 Common Triggers and Influences 24:31 Early Signs and Intervention 26:21 Behavioral and Physical Indicators 28:57 Supporting a Friend or Peer 30:01 Creating a Supportive Dance Environment 35:07 Positive Changes and Future Goals 38:46 Resources and Final Thoughts
Swinging, spinning, and jumping can be incredible tools for regulation but they can also lead to overstimulation if we're not careful. In this episode, we're breaking down how to safely use vestibular input (aka movement) to support sensory regulation without causing meltdowns or motion sickness.In this episode, you'll learn:What the vestibular system is and why it's so importantThe difference between seekers, avoiders, and under-respondersSigns of vestibular overload and what to look forHow to safely build up tolerance to spinning, swinging, and movementTips for balancing vestibular input with proprioception for regulationThanks for listening
Seriously. Don't listen to this episode. Whatever you do. Don't. Press. Play. (Warning: this episode contains explicit language.) --- Adam's agency: https://thinkerbell.com/ Adam's books: https://www.amazon.co.uk/stores/author/B07K5R1MTX Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Today's sources Driscoll, R., Davis, K. E., & Lipetz, M. E. (1972). Parental interference and romantic love: The Romeo and Juliet effect. Journal of Personality and Social Psychology, 24(1), 1–10. Heath, R. (2006). Brand relationships: strengthened by emotion, weakened by attention. Journal of Advertising Research, 46(4), 410–419. Maimaran, M., & Fishbach, A. (2014). If it's useful and you know it, do you eat? Preschoolers refrain from instrumental food. Journal of Consumer Research, 41(3), 642–655. Mazar, N., & Soman, D. (Eds.). (2022). Behavioral science in the wild: Behaviorally informed organizations. University of Toronto Press. Ryan, R. M. (1982). Control and information in the intrapersonal sphere: An extension of cognitive evaluation theory. Journal of Personality and Social Psychology, 43(3), 450–461.
In this episode, Bernard R. Jones, Vice President, MGB Behavioral & Mental Health, Mass General Brigham; Vice President, MGB Department of Psychiatry, Massachusetts General Hospital, Brigham & Women's Hospital, McLean Hospital, Brigham & Women's Faulkner Hospital, discusses his dual leadership roles across Mass General Brigham and the system's work to integrate psychiatric services, expand innovative treatments, and improve both patient and provider experience.
What if your greatest leadership move isn't climbing the ladder, but choosing to show up differently, every single day? Nikki sits down with Wesley Bender, a leadership coach who believes the most powerful leaders aren't defined by titles or personality types, but by their actions. Together, they unpack the bold idea that leadership is a choice, grounded in behavior and built through self-efficacy: the belief that your actions can shape outcomes. Wesley brings a refreshing challenge to traditional frameworks and dives into why admired leaders stand out: not just because they drive performance, but because people actually want to follow them. From personal stories to practical takeaways, this episode is a masterclass in what it means to model the way, at home, in the workplace, and everywhere in between. Tune in to rethink what leadership really looks like.
Gain a grounded, research-informed perspective on retirement planning in this episode of the Retire Sooner Podcast, where Wes Moss and Christa DiBiase examine the emotional, behavioral, and organizational factors that often influence how individuals approach life after work. This conversation highlights commonly referenced frameworks and planning considerations, offering context for listeners seeking to better understand the many moving parts of a thoughtful retirement process. • Explore the behavioral and psychological dynamics behind transitioning from a saver mindset to a spending mindset in retirement, including the frequently cited “millionaire's paradox.” • Understand how creating a written retirement plan may help provide structure, along with why general withdrawal frameworks—such as the commonly referenced 4%+ rule—are used for discussion rather than as recommendations. • Consider approaches for maintaining emotional objectivity when making financial decisions throughout retirement. • Reflect on why some financial professionals continue working and how their experience may contribute to broader retirement-planning conversations. • Review the potential role a fiduciary or financial advisor may play in helping individuals identify common planning pitfalls, organize long-term strategies, and evaluate tax and estate considerations. • Identify widely used criteria for assessing whether a fiduciary advisor aligns with an individual's values, communication preferences, and planning philosophy. • Explore end-of-year tax-related considerations—including SALT limits, charitable deduction rules, HSAs, clean-energy credits, bonus depreciation provisions, and updates to 529 plan flexibility—while recognizing that tax implications depend on each household's specific circumstances. • Evaluate the educational value some families see in establishing custodial investment accounts for children or grandchildren as part of broader financial learning. • Assess the administrative reasons some individuals review whether consolidating retirement accounts may support clearer oversight of their financial landscape. If you're interested in expanding your understanding of the factors that may shape retirement decision-making, this episode offers context to help you think through your own process. Listen and subscribe to the Retire Sooner Podcast for ongoing discussions centered on thoughtful, well-informed retirement planning. Learn more about your ad choices. Visit megaphone.fm/adchoices
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this episode, we explore how to apply behavioral science to drive culture change and performance inside organizations. From using social proof and friction reduction to regret lotteries and purposeful work, we unpack four practical nudges that help teams adopt new behaviors and adapt to change.
Join us for a deep discussion on the ins and outs of developing meaningful content for aspiring RBTs - incorporating all required technical elements while maintaining a focus on compassionate, culturally relevant, assent-based professional services through an online asynchronous training format. While there is no CEU associated with this episode at this time if you wish to watch the episode and earn 60 minutes Staff Training certificate. Please click here. Show Notes: 40 hour RBT Course - 3rd Edition TCO -Enhanced
Brian Walshe is on trial right now for murdering and dismembering his wife Ana. Her body has never been found. He's already pleaded guilty to disposing of her remains and lying to police—but he says he didn't kill her. His defense: he woke up, found her dead from some unexplained medical event, and panicked. Rather than call 911, he spent three days Googling how to dismember a body, bought a hacksaw and hatchet at Home Depot, and distributed her remains across dumpsters in eastern Massachusetts. To protect his kids, they say. The prosecution has a different theory. And a search history that starts at 4:55 a.m. with "how long before a body starts to smell." In this full interview, retired FBI Special Agent Robin Dreeke—former chief of the Bureau's Counterintelligence Behavioral Analysis Program—takes us through every dimension of this case. Dreeke spent 21 years catching spies and detecting deception at the highest levels. His expertise is reading people: what they say, what they do, and what the gap between those things reveals. We break down Walshe's police interviews and the behavioral markers of deception. We examine the marriage itself—the affair Ana was hiding, the power imbalance created by Brian's home confinement, the resentments that may have been building beneath the surface. And we analyze the aftermath: the Google searches, the shopping trips, the dumpster runs, and what that sequence of behavior tells us about guilt or innocence. This isn't speculation. It's pattern recognition from someone who made a career out of knowing when people are lying. The jury is deliberating the evidence. After this interview, you'll understand what that evidence actually means. #BrianWalshe #AnaWalshe #WalsheTrial #TrueCrime #FBI #RobinDreeke #BehavioralAnalysis #FBIProfiler #MurderTrial #DeceptionDetection #CrimePsychology #PoliceInterview #ForensicEvidence #GoogleSearches #TrueCrimePodcast #Cohasset #MassachusettsCrime #ConsciousnessOfGuilt #CriminalBehavior #TrueCrimeCommunity #JusticeForAna #ColdCase #FBIAgent #Interrogation Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872
Hidden Killers With Tony Brueski | True Crime News & Commentary
Brian Walshe is on trial right now for murdering and dismembering his wife Ana. Her body has never been found. He's already pleaded guilty to disposing of her remains and lying to police—but he says he didn't kill her. His defense: he woke up, found her dead from some unexplained medical event, and panicked. Rather than call 911, he spent three days Googling how to dismember a body, bought a hacksaw and hatchet at Home Depot, and distributed her remains across dumpsters in eastern Massachusetts. To protect his kids, they say. The prosecution has a different theory. And a search history that starts at 4:55 a.m. with "how long before a body starts to smell." In this full interview, retired FBI Special Agent Robin Dreeke—former chief of the Bureau's Counterintelligence Behavioral Analysis Program—takes us through every dimension of this case. Dreeke spent 21 years catching spies and detecting deception at the highest levels. His expertise is reading people: what they say, what they do, and what the gap between those things reveals. We break down Walshe's police interviews and the behavioral markers of deception. We examine the marriage itself—the affair Ana was hiding, the power imbalance created by Brian's home confinement, the resentments that may have been building beneath the surface. And we analyze the aftermath: the Google searches, the shopping trips, the dumpster runs, and what that sequence of behavior tells us about guilt or innocence. This isn't speculation. It's pattern recognition from someone who made a career out of knowing when people are lying. The jury is deliberating the evidence. After this interview, you'll understand what that evidence actually means. #BrianWalshe #AnaWalshe #WalsheTrial #TrueCrime #FBI #RobinDreeke #BehavioralAnalysis #FBIProfiler #MurderTrial #DeceptionDetection #CrimePsychology #PoliceInterview #ForensicEvidence #GoogleSearches #TrueCrimePodcast #Cohasset #MassachusettsCrime #ConsciousnessOfGuilt #CriminalBehavior #TrueCrimeCommunity #JusticeForAna #ColdCase #FBIAgent #Interrogation Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872
Get on the Dry January 2026 waiting list if you know you're ready for a reset. You'll receive early enrollment access plus a discounted rate.Sign up at nomorewasteddays.co/waitinglist. Episode Summary Most women who struggle with alcohol never fit the stereotype of the “daily drinker.” They function well, they hold everything together, and from the outside, everything looks fine. Yet inside, alcohol is shaping far more than they realize. In this episode, Sara breaks down how to recognize when drinking is running your life, even if you don't drink every day. She explores the subtle signs of low grade dependency, how mental energy becomes entangled with alcohol, and why frequency does not equal severity. Whether you are still drinking or already alcohol free, this episode will help you see your relationship with alcohol with more honesty, clarity, and compassion. In This Episode You'll Learn: 1. Why frequency isn't the real issue Sara dismantles the old belief that “a real problem” only exists when someone drinks every day. She explains why modern drinking struggles show up through mental preoccupation, not just quantity. 2. The four signs alcohol may be running your life Sara walks through four categories where alcohol leaves fingerprints, even for gray area drinkers: Mental and emotional signs such as rule setting, constant planning, thinking about alcohol like clockwork, or needing it to regulate emotions. Physical and sleep signs like middle-of-the-night wakeups, sluggish mornings, anxiety spikes, cravings, and inflammation. Behavioral signs including, sneaking sips, avoiding events without alcohol, or planning commitments around hangovers. Identity signs such as struggling to imagine yourself without alcohol or leaning heavily on your “drinking persona.” 3. The brain chemistry behind “needing a drink” Sara breaks down dopamine spikes, cortisol crashes, and why anxiety lingers for days after drinking. She highlights why even inconsistent drinking still keeps the reinforcement loop alive. 4. What gray area drinking actually is Most women who feel stuck in the start-and-stop cycle aren't “alcoholics.” They're gray area drinkers living in quiet chaos, often rewarded by society for coping silently. 5. Why a meaningful break changes everything Taking 30 days off alcohol stabilizes the nervous system, exposes what alcohol has been costing you, and gives you a first glimpse of the peace and clarity you've been chasing. 6. The questions that matter more than ‘How much do I drink?' Sara offers reflection questions to help you evaluate whether alcohol is supporting your life or slowing it down. Key Takeaways Alcohol doesn't have to completely derail your life to be running it. If you're thinking about it daily, planning around it, or dreading life without it, that is enough information. A meaningful break is often the turning point where everything becomes clear. Alcohol is a socially accepted poison that disconnects you from your power, but stepping back reconnects you to who you really are. Get on the Dry January Waiting List If this episode hit home, consider joining Sara for Dry January 2026. You'll receive early enrollment access and a discounted rate when doors open. → Sign up free at nomorewasteddays.co/waitinglist. ******************************************** Follow the podcast on Social Media: IG: @nomorewasteddays.pod Follow Sara on Social Media: IG: @no_more_wasted_days TikTok: @no_more_wasted_days Facebook: www.facebook.com/NoMoreWastedDaysOfficial
Brian Walshe is on trial right now for murdering and dismembering his wife Ana. Her body has never been found. He's already pleaded guilty to disposing of her remains and lying to police—but he says he didn't kill her. His defense: he woke up, found her dead from some unexplained medical event, and panicked. Rather than call 911, he spent three days Googling how to dismember a body, bought a hacksaw and hatchet at Home Depot, and distributed her remains across dumpsters in eastern Massachusetts. To protect his kids, they say. The prosecution has a different theory. And a search history that starts at 4:55 a.m. with "how long before a body starts to smell." In this full interview, retired FBI Special Agent Robin Dreeke—former chief of the Bureau's Counterintelligence Behavioral Analysis Program—takes us through every dimension of this case. Dreeke spent 21 years catching spies and detecting deception at the highest levels. His expertise is reading people: what they say, what they do, and what the gap between those things reveals. We break down Walshe's police interviews and the behavioral markers of deception. We examine the marriage itself—the affair Ana was hiding, the power imbalance created by Brian's home confinement, the resentments that may have been building beneath the surface. And we analyze the aftermath: the Google searches, the shopping trips, the dumpster runs, and what that sequence of behavior tells us about guilt or innocence. This isn't speculation. It's pattern recognition from someone who made a career out of knowing when people are lying. The jury is deliberating the evidence. After this interview, you'll understand what that evidence actually means. #BrianWalshe #AnaWalshe #WalsheTrial #TrueCrime #FBI #RobinDreeke #BehavioralAnalysis #FBIProfiler #MurderTrial #DeceptionDetection #CrimePsychology #PoliceInterview #ForensicEvidence #GoogleSearches #TrueCrimePodcast #Cohasset #MassachusettsCrime #ConsciousnessOfGuilt #CriminalBehavior #TrueCrimeCommunity #JusticeForAna #ColdCase #FBIAgent #Interrogation Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872
School Safety Today podcast, presented by Raptor Technologies.In this episode of School Safety Today, host Dr. Amy Grosso interviews guest expert Will Durgin to discuss the newly released Behavioral Threat Assessment and Management (BTAM) Report from the National Threat Assessment Center and Homeland Security. They explore how this report differs from previous NTAC publications—shifting from analyzing individual incidents to examining systemwide practices across more than 1,700 principals. The conversation emphasizes the importance of early identification of concerning behaviors, meaningful parent engagement, the necessity of consistent training, and the critical role of data collection in improving school safety practices. The episode underscores that threat assessment is not a discipline tool, but a preventive, intervention-focused process designed to keep students on a positive pathway.KEY POINTS:1. The new BTAM report shifts from analyzing individual incidents to examining systems and processes.2. Schools need stronger structures for lower-level concerns, parent engagement, and ongoing training.3. Data collection and consistent review are major improvement opportunities.
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3380: Kathleen Coxwell highlights how millennials, often seen as financially unstable, are actually modeling habits that can lead to a more flexible and fulfilling retirement. From downsizing and ditching costly assets to prioritizing experiences, connection, and purpose, their lifestyle offers valuable lessons in living well both now and later. Read along with the original article(s) here: https://www.newretirement.com/retirement/learn-from-millennials-for-better-retirement-2/ Quotes to ponder: "Millennials crave the joy of adventures and discoveries, whether epic or everyday." "Talking about money is a good thing. Behavioral research has found that having peers who have good financial habits can help you to have good financial habits." "You can actually slow down the clock by trying new things." Episode references: U.S. Census Bureau: https://www.census.gov Pew Research Center: https://www.pewresearch.org Learn more about your ad choices. Visit megaphone.fm/adchoices
Brian Walshe sat across from detectives and told them everything was fine. Happy marriage. No affair. No idea where his wife went. He said he'd "never do anything to hurt" Ana. What investigators didn't tell him right away was that they'd already pulled his search history—queries like "how long before a body starts to smell" and "can you be charged with murder without a body." In this interview, retired FBI Special Agent Robin Dreeke—former chief of the Bureau's Counterintelligence Behavioral Analysis Program—breaks down the recorded police interviews that are now central evidence in the Brian Walshe murder trial. For 21 years, Dreeke's job was catching people in lies that threatened national security. He knows what deception looks like under pressure, and he's walking us through exactly what Walshe's words, delivery, and behavior reveal. We dig into the specific tells: Why did Walshe volunteer that his wife's texts sometimes popped up on his phone? What does it mean when someone fabricates alibi details that surveillance footage directly contradicts? How does a person maintain composure across multiple interviews while their laptop contains a roadmap to dismemberment? Dreeke explains the difference between genuine denial and performance, why guilty people often give too much information, and what baseline behavioral shifts—like a suddenly rushed demeanor at daycare drop-off—actually signal. This isn't speculation. It's pattern recognition from someone who spent two decades in rooms with people whose lies had consequences. The Walshe trial is happening right now. The jury is hearing these recordings. And once you understand what to listen for, you'll never hear them the same way. #BrianWalshe #AnaWalshe #WalsheTrial #TrueCrime #FBI #BehavioralAnalysis #RobinDreeke #DeceptionDetection #PoliceInterview #MurderTrial #CohassetMurder #CrimePsychology #BodyLanguage #Interrogation #TrueCrimePodcast #CriminalBehavior #FBIAgent #TrueCrimeCommunity #Justice #MassachusettsCrime Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872
Hidden Killers With Tony Brueski | True Crime News & Commentary
Brian Walshe sat across from detectives and told them everything was fine. Happy marriage. No affair. No idea where his wife went. He said he'd "never do anything to hurt" Ana. What investigators didn't tell him right away was that they'd already pulled his search history—queries like "how long before a body starts to smell" and "can you be charged with murder without a body." In this interview, retired FBI Special Agent Robin Dreeke—former chief of the Bureau's Counterintelligence Behavioral Analysis Program—breaks down the recorded police interviews that are now central evidence in the Brian Walshe murder trial. For 21 years, Dreeke's job was catching people in lies that threatened national security. He knows what deception looks like under pressure, and he's walking us through exactly what Walshe's words, delivery, and behavior reveal. We dig into the specific tells: Why did Walshe volunteer that his wife's texts sometimes popped up on his phone? What does it mean when someone fabricates alibi details that surveillance footage directly contradicts? How does a person maintain composure across multiple interviews while their laptop contains a roadmap to dismemberment? Dreeke explains the difference between genuine denial and performance, why guilty people often give too much information, and what baseline behavioral shifts—like a suddenly rushed demeanor at daycare drop-off—actually signal. This isn't speculation. It's pattern recognition from someone who spent two decades in rooms with people whose lies had consequences. The Walshe trial is happening right now. The jury is hearing these recordings. And once you understand what to listen for, you'll never hear them the same way. #BrianWalshe #AnaWalshe #WalsheTrial #TrueCrime #FBI #BehavioralAnalysis #RobinDreeke #DeceptionDetection #PoliceInterview #MurderTrial #CohassetMurder #CrimePsychology #BodyLanguage #Interrogation #TrueCrimePodcast #CriminalBehavior #FBIAgent #TrueCrimeCommunity #Justice #MassachusettsCrime Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872
Brian Walshe sat across from detectives and told them everything was fine. Happy marriage. No affair. No idea where his wife went. He said he'd "never do anything to hurt" Ana. What investigators didn't tell him right away was that they'd already pulled his search history—queries like "how long before a body starts to smell" and "can you be charged with murder without a body." In this interview, retired FBI Special Agent Robin Dreeke—former chief of the Bureau's Counterintelligence Behavioral Analysis Program—breaks down the recorded police interviews that are now central evidence in the Brian Walshe murder trial. For 21 years, Dreeke's job was catching people in lies that threatened national security. He knows what deception looks like under pressure, and he's walking us through exactly what Walshe's words, delivery, and behavior reveal. We dig into the specific tells: Why did Walshe volunteer that his wife's texts sometimes popped up on his phone? What does it mean when someone fabricates alibi details that surveillance footage directly contradicts? How does a person maintain composure across multiple interviews while their laptop contains a roadmap to dismemberment? Dreeke explains the difference between genuine denial and performance, why guilty people often give too much information, and what baseline behavioral shifts—like a suddenly rushed demeanor at daycare drop-off—actually signal. This isn't speculation. It's pattern recognition from someone who spent two decades in rooms with people whose lies had consequences. The Walshe trial is happening right now. The jury is hearing these recordings. And once you understand what to listen for, you'll never hear them the same way. #BrianWalshe #AnaWalshe #WalsheTrial #TrueCrime #FBI #BehavioralAnalysis #RobinDreeke #DeceptionDetection #PoliceInterview #MurderTrial #CohassetMurder #CrimePsychology #BodyLanguage #Interrogation #TrueCrimePodcast #CriminalBehavior #FBIAgent #TrueCrimeCommunity #Justice #MassachusettsCrime Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872
Etinosa Agbonlahor is the CEO of Decision Alpha and former Director of Behavioral Research at Fidelity Investments. A behavioral economist by training, she helps companies understand how customers actually make decisions—and how that should shape pricing. In this episode, Etinosa and Mark Stiving unpack the tension between real value and perceived value, why customers don't react to prices rationally, and how behavioral economics can strengthen pricing strategies. They explore value drivers, ethical nudging, the fear of raising prices, and why most buyers don't remember prices as clearly as business owners think. If you want clearer, psychology-backed ways to price, communicate value, and make better pricing decisions, this episode gives you practical insights you can use right away. Why You Have to Check Out Today's Podcast: Why customers forget your prices—and how that myth makes business owners afraid to raise them. How behavioral economics expands value beyond profit into perception, context, and emotion. How to raise prices ethically using segmentation, glide paths, and clear communication. "Understand your customer. Do the pricing research with customers—not just with quant models. Go talk to customers. It's important." — Etinosa Agbonlahor Topics Covered: 02:08 – Pricing and Behavioral Economics. Mark and Etinosa debate where behavioral economics fits in pricing—Mark sees it as the final touch, while Etinosa argues it shapes value perception from the start. 05:20 – Defining Real vs. Perceived Value. A foundational question: is value measured strictly in outcomes, or also in emotion, context, and comparison? Their contrasting definitions reveal why pricing teams often misread customers. 09:05 – Value Beyond Monetary Price. Etinosa expands value to include convenience, safety, time saved, emotional comfort, and opportunity cost—benefits customers feel but rarely articulate. 10:37 – Value Drivers in Pricing Strategies. Behavioral research uncovers the real outcomes customers care about. Mark connects this to pricing strategy: quantify value drivers to justify stronger pricing. 15:32 – Manipulation in Behavioral Economics. Mark asks whether nudging is manipulation. Etinosa explains that behavioral tools aren't coercive—intent determines whether they help or harm the customer. 18:02 – Ethics of Choice Architecture. Every pricing page is a designed choice. Etinosa contrasts ethical nudges with dark patterns, while Mark questions how businesses balance their goals with customer wellbeing. 22:22 – Behavioral Economics in Business. Real-world examples show how behavioral insights improve retention, financial outcomes, and long-term customer relationships—not just revenue. 24:20 – Pricing Fears and Customer Perception. The Spotlight Effect is a myth: customers don't track your prices as closely as you think. The two discuss how clearer communication and segmentation reduce backlash when raising prices. 28:48 – Understand Your Customer. Etinosa's closing advice: real pricing power comes from customer conversations—not spreadsheets. Behavioral economics begins with understanding actual human behavior. Key Takeaways: "Value is all about perception. Once you step into perception, you're in behavioral economics." — Etinosa Agbonlahor "There is no such thing as a neutral choice. Every pricing page is designed—intentionally or unintentionally." — Etinosa Agbonlahor "People are not rational. Once you accept that as fact, you can design pricing that fits how people actually behave." — Etinosa Agbonlahor "Business owners think customers remember prices more than they actually do." — Etinosa Agbonlahor People / Resources Mentioned: Richard Thaler – Nobel laureate; originator of transaction utility and foundational behavioral economics concepts. Dan Ariely – Author of Predictably Irrational, referenced in discussing irrational decision patterns. Weber-Fechner Law – Psychological principle used to design perceptually smoother price increases. Connect with Etinosa Agbonlahor: LinkedIn: https://www.linkedin.com/in/etinosasere Email: etinosa@decision-alpha.com Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com
Brian Walshe sat across from detectives and told them everything was fine. Happy marriage. No affair. No idea where his wife went. He said he'd "never do anything to hurt" Ana. What investigators didn't tell him right away was that they'd already pulled his search history—queries like "how long before a body starts to smell" and "can you be charged with murder without a body." In this interview, retired FBI Special Agent Robin Dreeke—former chief of the Bureau's Counterintelligence Behavioral Analysis Program—breaks down the recorded police interviews that are now central evidence in the Brian Walshe murder trial. For 21 years, Dreeke's job was catching people in lies that threatened national security. He knows what deception looks like under pressure, and he's walking us through exactly what Walshe's words, delivery, and behavior reveal. We dig into the specific tells: Why did Walshe volunteer that his wife's texts sometimes popped up on his phone? What does it mean when someone fabricates alibi details that surveillance footage directly contradicts? How does a person maintain composure across multiple interviews while their laptop contains a roadmap to dismemberment? Dreeke explains the difference between genuine denial and performance, why guilty people often give too much information, and what baseline behavioral shifts—like a suddenly rushed demeanor at daycare drop-off—actually signal. This isn't speculation. It's pattern recognition from someone who spent two decades in rooms with people whose lies had consequences. The Walshe trial is happening right now. The jury is hearing these recordings. And once you understand what to listen for, you'll never hear them the same way. #BrianWalshe #AnaWalshe #WalsheTrial #TrueCrime #FBI #BehavioralAnalysis #RobinDreeke #DeceptionDetection #PoliceInterview #MurderTrial #CohassetMurder #CrimePsychology #BodyLanguage #Interrogation #TrueCrimePodcast #CriminalBehavior #FBIAgent #TrueCrimeCommunity #Justice #MassachusettsCrime Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872
Hidden Killers With Tony Brueski | True Crime News & Commentary
Brian Walshe sat across from detectives and told them everything was fine. Happy marriage. No affair. No idea where his wife went. He said he'd "never do anything to hurt" Ana. What investigators didn't tell him right away was that they'd already pulled his search history—queries like "how long before a body starts to smell" and "can you be charged with murder without a body." In this interview, retired FBI Special Agent Robin Dreeke—former chief of the Bureau's Counterintelligence Behavioral Analysis Program—breaks down the recorded police interviews that are now central evidence in the Brian Walshe murder trial. For 21 years, Dreeke's job was catching people in lies that threatened national security. He knows what deception looks like under pressure, and he's walking us through exactly what Walshe's words, delivery, and behavior reveal. We dig into the specific tells: Why did Walshe volunteer that his wife's texts sometimes popped up on his phone? What does it mean when someone fabricates alibi details that surveillance footage directly contradicts? How does a person maintain composure across multiple interviews while their laptop contains a roadmap to dismemberment? Dreeke explains the difference between genuine denial and performance, why guilty people often give too much information, and what baseline behavioral shifts—like a suddenly rushed demeanor at daycare drop-off—actually signal. This isn't speculation. It's pattern recognition from someone who spent two decades in rooms with people whose lies had consequences. The Walshe trial is happening right now. The jury is hearing these recordings. And once you understand what to listen for, you'll never hear them the same way. #BrianWalshe #AnaWalshe #WalsheTrial #TrueCrime #FBI #BehavioralAnalysis #RobinDreeke #DeceptionDetection #PoliceInterview #MurderTrial #CohassetMurder #CrimePsychology #BodyLanguage #Interrogation #TrueCrimePodcast #CriminalBehavior #FBIAgent #TrueCrimeCommunity #Justice #MassachusettsCrime Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872
Brian Walshe sat across from detectives and told them everything was fine. Happy marriage. No affair. No idea where his wife went. He said he'd "never do anything to hurt" Ana. What investigators didn't tell him right away was that they'd already pulled his search history—queries like "how long before a body starts to smell" and "can you be charged with murder without a body." In this interview, retired FBI Special Agent Robin Dreeke—former chief of the Bureau's Counterintelligence Behavioral Analysis Program—breaks down the recorded police interviews that are now central evidence in the Brian Walshe murder trial. For 21 years, Dreeke's job was catching people in lies that threatened national security. He knows what deception looks like under pressure, and he's walking us through exactly what Walshe's words, delivery, and behavior reveal. We dig into the specific tells: Why did Walshe volunteer that his wife's texts sometimes popped up on his phone? What does it mean when someone fabricates alibi details that surveillance footage directly contradicts? How does a person maintain composure across multiple interviews while their laptop contains a roadmap to dismemberment? Dreeke explains the difference between genuine denial and performance, why guilty people often give too much information, and what baseline behavioral shifts—like a suddenly rushed demeanor at daycare drop-off—actually signal. This isn't speculation. It's pattern recognition from someone who spent two decades in rooms with people whose lies had consequences. The Walshe trial is happening right now. The jury is hearing these recordings. And once you understand what to listen for, you'll never hear them the same way. #BrianWalshe #AnaWalshe #WalsheTrial #TrueCrime #FBI #BehavioralAnalysis #RobinDreeke #DeceptionDetection #PoliceInterview #MurderTrial #CohassetMurder #CrimePsychology #BodyLanguage #Interrogation #TrueCrimePodcast #CriminalBehavior #FBIAgent #TrueCrimeCommunity #Justice #MassachusettsCrime Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872
Today's guest is Nick Maggiulli. Nick is the COO for Ritholtz Wealth Management. He writes over at Of Dollars at Data and is the author of two books: Just Keep Buying and The Wealth Ladder. In today's episode, Nick discusses the parallels between financial and medical advice, the differences in asset ownership across wealth levels, and the importance of adapting financial strategies over time. He also explores wealth mobility, the role of luck in wealth accumulation, and the challenges of diversification versus concentration in investment strategies. (0:00) Starts (1:38) Nick explains the wealth ladder (6:48) Asset composition across wealth levels (13:48) Human capital and wealth data analysis (19:33) Diversification vs. concentration (22:44) Behavioral finance and investment strategies (25:56) Real estate ownership and investment timing strategies (36:26) Fun investing stats (44:51) Nick's most memorable investment ----- Sponsor: Alpha Architect - Learn more about Alpha Architect and important information about the fund: funds.alphaarchitect.com/caos ----- Follow Meb on X, LinkedIn and YouTube For detailed show notes, click here To learn more about our funds and follow us, subscribe to our mailing list or visit us at cambriainvestments.com ----- Follow The Idea Farm: X | LinkedIn | Instagram | TikTok ----- Interested in sponsoring the show? Email us at Feedback@TheMebFaberShow.com ----- Past guests include Ed Thorp, Richard Thaler, Jeremy Grantham, Joel Greenblatt, Campbell Harvey, Ivy Zelman, Kathryn Kaminski, Jason Calacanis, Whitney Baker, Aswath Damodaran, Howard Marks, Tom Barton, and many more. ----- Meb's invested in some awesome startups that have passed along discounts to our listeners. Check them out here! ----- Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Learn more about your ad choices. Visit megaphone.fm/adchoices
Something is ending. You can feel it before you can explain it. The familiar world is dissolving, and what is rising to replace it is not human in spirit. It has no face, no voice, only an algorithm waiting to instruct the public imagination. Tonight we open Season 18 of Veritas, and Neil Kramer returns at the moment when clarity is needed most. Neil never appears during quiet chapters. He arrives when the atmosphere tightens, when the horizon shifts, when people sense a deeper truth moving beneath the noise. And right now, the air is very thin. Across the Western world, meaning itself is slipping away. Europe faces a demographic crisis that sits beside migration pressures, cultural destabilization, and a loss of continuity that leadership refuses to confront. Birth rates have collapsed across the developed world, revealing more than a social problem. They reveal a civilization that no longer believes in its own future. Christianity has fragmented, leaving millions spiritually unanchored. Into that vacuum, Islam expands with population strength and cultural confidence. America drifts in its own struggle, torn between moments of awakening and waves of confusion. Few people recognize the tension between culture, religion, and the importation of value systems that do not share the same moral inheritance. While this unfolds, technocracy advances with steady precision. Digital identity systems. New legislative frameworks like the Algorithmic Accountability Act. Behavioral shaping. And a censorship structure that does not silence through force, but through correction, filtering, and engineered agreement. Traditional governance is weakening while algorithmic governance grows stronger. Perception is managed. Masculinity and sovereignty are discouraged. Higher thought is replaced with performative compliance. And Agenda 2030 extends through institutions as a philosophy of how human beings should live and obey. In a climate like this, truth-telling has become a countercultural act. The real question is how to remain spiritually upright in a world shaped by intentional confusion. How to keep agency, clarity, and inner strength as the old structures fall away. Tonight we go directly into that territory. No filters. No evasion.
Richard Shotton is a behavioral science expert, author, and consultant specializing in applying psychological research to marketing and consumer behavior. He is best known for his bestselling books "The Choice Factory" and "The Illusion of Choice", which reveal how insights from behavioral science can influence decision-making and brand success. With over two decades of experience in advertising, Shotton works with leading companies to apply evidence-based strategies that drive real-world results. He is also a sought-after speaker, known for making behavioral science practical, engaging, and actionable.In our conversation we discuss:(00:00) – Who benefits from this conversation and book overview(00:44) – Behavioral science applied to business and marketing(01:28) – Psychology principles also shaping personal brands(02:45) – Focus vs variety: the goal dilution effect(03:52) – Study showing multiple benefits reduce credibility(05:27) – Why people trust specialists over generalists(07:06) – Restaurant and brand examples proving focus wins(07:54) – Five Guys story: simplicity and specialization(09:46) – How focus improves both product and perception(10:39) – Exceptions like Amazon and Google's success(12:14) – Why AI brands should emphasize specialization(17:13) – Applying focus and credibility to personal branding(18:55) – The Pratfall Effect: admitting flaws builds trust(21:30) – Using weaknesses to strengthen authenticity(24:11) – Price perception: high cost implies high quality(26:22) – Smart ways to admit flaws and gain believability(27:27) – Case studies: Avis, Buckley's, and embracing flaws(31:07) – Kraft's hidden reformulation and expectation bias(35:31) – Eco-friendly bias and performance expectations(38:40) – The Zeigarnik Effect: memory from incomplete tasks(43:26) – KFC secrecy and Coca-Cola mystery as engagement tools(45:28) – Illusion of effort: visible work increases perceived value(49:20) – Transparency in design: Dyson, kitchens, and websites(54:27) – Behavioral biases as flexible tools for persuasion(57:01) – Testing ideas ethically through observation(1:02:43) – Liquid Death and breaking conventions to stand out(1:07:04) – Repetition and the mere exposure effect(1:10:40) – False consensus: marketers aren't their audience(1:12:18) – Main takeaway: remove barriers, make it easyLearn more about RichardAstroten - Richard's CompanyAmazon Book Link - Hacking the Human MindChoice FactoryWatch full episodes on: https://www.youtube.com/@seankimConnect on IG: https://instagram.com/heyseankim
View the Show Notes Page for This Episode Become a Member to Receive Exclusive Content Sign Up to Receive Peter's Weekly Newsletter Carole Hooven is a human evolutionary biologist whose research centers on testosterone, sex differences, and behavior. In this episode, she explores how prenatal testosterone orchestrates male development in the body and brain, how early hormonal surges shape lifelong behavioral tendencies, and what rare natural experiments—such as 5-alpha-reductase deficiency—reveal about the biology of sex differentiation. She discusses distinct male and female aggression styles through an evolutionary lens, how modern environments interact with ancient competitive drives, and the implications of attempting to suppress them. The conversation also covers testosterone across the lifespan, the role of hormone therapy in both men and women, and Carole's own experience after surgical menopause, culminating in a broader discussion of masculinity, cultural narratives, and the consequences of denying biological sex differences. We discuss: How Carole became interested in exploring the biological and evolutionary roots of sex differences and the role of testosterone [2:30]; How testosterone and other hormones influence sex differences in aggression and behavior across species [9:45]; How chromosomes, the SRY gene, and early hormones direct embryonic sexual differentiation [12:15]; A stark contrast of male social bonding compared to females, and evolutionary parallels in chimpanzees [19:30]; How hormones like DHT shape sexual differentiation, and how 5⍺-reductase deficiency reveals the distinct roles of these hormones [22:45]; How sex chromosomes and prenatal testosterone shape early brain development and explain sex differences in childhood behavior [31:30]; How gamete differences shape reproductive strategies, energetic costs, and sex-specific behavior [42:30]; How evolutionary biology shapes sex differences in play, aggression, and conflict resolution (and how modern environments and cultural messaging can disrupt those patterns) [49:00]; Why males commit disproportionately more violent crime, and how cultural and environmental forces shape aggression [1:01:00]; Why females evolved different behavioral strategies: nurturing, risk aversion, and the cultural norms that override biology [1:04:00]; Whether male aggression is still necessary in modern society, why the underlying biological drives persist, and how modern society redirects these drives [1:06:30]; How testosterone levels naturally shift to support fatherhood and caregiving [1:13:30]; How testosterone shapes male mating strategies, and why long-term pair-bonding persists even when reproduction is no longer at stake [1:18:30]; The distinct roles of estrogen in male development, mood, libido, and muscle [1:25:00]; How evolution, health, lifestyle, and androgen receptor biology shape modern testosterone replacement therapy (TRT) [1:34:15]; Carole's experience with hormone replacement therapy (HRT), and the risks associated with TRT in younger men [1:45:15]; How Carole rebuilt after controversy: leaving academia and recommitting to scientific honesty [1:51:30,]; Carole's next book: examining masculinity, cultural narratives, and the cost of denying biological sex differences [1:57:30]; and More. Connect With Peter on Twitter, Instagram, Facebook and YouTube
A bull market in cash is coming! Gary Zimmerman, founder and CEO of Max, explains how he discovered major inefficiencies in the cash-deposit market and built a platform that helps clients earn higher yields while staying fully FDIC-insured. We explore how broker-dealer incentives shaped the "always be invested" mindset, why RIAs take a more fiduciary approach to cash, and how most advisors dramatically underestimate how much cash clients actually hold in outside bank accounts. We also dive into the strategic role of cash in portfolios, the psychology and behavioral finance behind loss aversion, and why many investors keep cash in low-yield big banks despite far better options. We discuss... Gary Zimmerman shares his path from aspiring biochemist to investment banker and ultimately founder of Max. Gary describes how Max helps advisors and clients earn higher yields on cash while staying fully FDIC-insured. The conversation highlights the structural differences between broker-dealers and fiduciary RIAs in how they treat cash. Cash is both the "worst" asset class (low returns) and the "best" (strategic flexibility and optionality). Gary emphasizes that many advisors are unaware of large "held-away" cash balances clients keep at big banks. Research shows high-net-worth households keep roughly 25% of their liquid assets in cash—far above portfolio models. Behavioral finance plays a major role as clients publicly want risk but privately hoard cash for emotional comfort. Cash helps investors sleep better, reduce loss-aversion anxiety, and feel less trapped in work or life decisions. Gary explains that deposit pricing inefficiency exists because large banks don't need or want more deposits. The system also keeps client deposits below insurance limits by spreading funds across multiple banks. They explore how most households either have no emergency reserve or keep excessive idle cash earning too little. Cash reserve needs vary dramatically by life stage, career stability, and complexity of financial obligations. Senior professionals may need years of cash cushion because job searches take longer at higher levels. Behavioral mistakes in downturns often stem from being over-invested relative to one's psychological risk capacity. Gary argues that post-pandemic money-supply expansion suggests more inflation is still embedded in the system. Today's Panelists: Kirk Chisholm | Innovative Wealth Diana Perkins | Trading With Diana Follow on Facebook: https://www.facebook.com/moneytreepodcast Follow LinkedIn: https://www.linkedin.com/showcase/money-tree-investing-podcast Follow on Twitter/X: https://x.com/MTIPodcast For more information, visit the show notes at https://moneytreepodcast.com/bull-market-in-cash-gary-zimmerman-768
The Patriotically Correct Radio Show with Stew Peters | #PCRadio
Charlie Kirk got capped for renouncing Israeli overlords and turning down Netanyahu's $150 million Zionist slush fund. Justin Roberts lays out the timeline from Tucker's speech to the Hamptons intervention. Now TPUSA is flooding high schools with Zionist propaganda. Charlie Kirk was handed over to Israel on a silver platter, betrayed by those closest to him. Behavioral analyst Jen, known as Blue Montauk , exposes Erika Kirk as the Trump picked, jewel covered phony widow whose micro expression leaks, smug duping delight grins, and handkerchief cover ups scream Mossad trained crisis actress hiding the truth behind Charlie Kirk's assassination.
Ever stepped into an elevator and wondered, what if the cable snapped? It's a surprisingly common fear — but is it justified? I'll reveal the truth about elevator safety, how often accidents really happen, and exactly what to do if the unthinkable occurred. https://www.businessinsider.com/survive-elevator-crash-fall-2015-9 Why do so many people swear by Apple, Starbucks, or Amazon? What makes certain brands almost irresistible? Behavioral science has the answer. My guest Michael Aaron Flicker — entrepreneur, founder of the Consumer Behavior Lab, and author of Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World's Best Brands (https://amzn.to/4oepxEB) and he explains how brilliant companies use psychology and design to tap into your subconscious desires and shape your buying habits. The English language is full of stories hiding in plain sight. Did you know there are about 20 ways to pronounce the word water? Or that the word silhouette comes from the name of a despised French bureaucrat? Journalist Martha Barnette, co-host of the popular radio show A Way with Words (https://waywordradio.org/) and author of Friends with Words: Adventures in Languageland (https://amzn.to/3WBqeM5), joins me to uncover the delightful, bizarre, and surprising history behind the words we use every day. Next time you notice your grocery store has rearranged everything, that's no accident. Supermarkets often shift products on purpose to keep you wandering longer — and spending more. I'll explain the subtle psychological tricks retailers use and how you can outsmart them. https://www.businessthink.unsw.edu.au/articles/supermarket-tricks-cost-of-living PLEASE SUPPORT OUR SPONSORS! INDEED: Get a $75 sponsored job credit to get your jobs more visibility at https://Indeed.com/SOMETHING right now! QUINCE: Give and get timeless holiday staples that last this season with Quince. Go to https://Quince.com/sysk for free shipping on your order and 365 day returns! DELL: It's time for Black Friday at Dell Technologies. Save big on PCs like the Dell 16 Plus featuring Intel® Core™ Ultra processors. Shop now at: https://Dell.com/deals NOTION: Notion brings all your notes, docs, and projects into one connected space that just works . It's seamless, flexible, powerful, and actually fun to use! Try Notion, now with Notion Agent, at: https://notion.com/something PLANET VISIONARIES: In partnership with Rolex's Perpetual Planet Initiative, this… is Planet Visionaries. Listen or watch on Apple, Spotify, YouTube, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices