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Marketing teams used to have a simple enough job: follow the click, count the conversions, and shift the budget accordingly. But that world is gone. GDPR, iOS restrictions, and browser-level changes have left most attribution models broken or unreliable. So what now? In this episode, I sat down with Fredrik Skansen, CEO of Funnel, to unpack how marketing intelligence actually works in a world where data is partial, journeys are fragmented, and the old models don't hold. Since founding Funnel in 2014, Fredrik has grown the company into a platform that supports over 2,600 brands and handles reporting on more than 80 billion dollars in annual digital spend. That scale gives him a front-row seat to the questions every CMO and CFO are asking right now. Fredrik explains why last-click attribution didn't just become inaccurate. It became misleading. With tracking capabilities stripped down and user signals disappearing, the industry has had to move toward modeled attribution and real-time optimisation. That only works if your data is clean, aligned, and ready for analysis. Funnel's platform helps structure campaigns upfront, pull data into a unified model, apply intelligence, push learnings back into the platforms, and produce reporting that makes sense to the wider business. This isn't about dashboards. It's about decisions. We also talk about budget mix. Performance channels may feel safe, but Fredrik points out they are also getting more expensive. When teams bring brand and mid-funnel activity back into the measurement framework, the picture often changes. He shares how Swedish retailer Gina Tricot grew from 100 million to 300 million dollars in three years, in part by shifting spend to brand and driving demand earlier in the customer journey. That move only felt safe because the data supported it. AI adds another layer. With tools like Perplexity reshaping search behavior and the web shifting from links to answers, click-throughs are drying up. But it's not the end of visibility. Content still matters. So does structure. The difference is that now your reader might be an AI model, not a human. That requires a rethink in how brands approach discoverability, authority, and engagement. What makes Funnel interesting is that it doesn't stop at analytics. The platform feeds insight back into action, reducing waste and creating tighter loops between teams. It also works for agencies, which is why groups like Havas use it across 40 offices through a global agreement. If you're tired of attribution theatre and want to understand what marketing measurement looks like when it's built for reality, this episode gives you a clear, usable view. Listen in, then tell me which decision you're still guessing on. Because marketing can be measured. Just not the way it used to be. ********* Visit the Sponsor of Tech Talks Network: Land your first job in tech in 6 months as a Software QA Engineering Bootcamp with Careerist https://crst.co/OGCLA
Join Endgame Town Hall 2025 bersama Gita Wirjawan, Bagus Muljadi, dan bintang tamu lainnya:Tom Lembong, Marty Natalegawa, Maudy Ayunda, Mahfud MD, Rocky Gerung, Agus Harimurti Yudhoyono (AHY), Iyas Lawrence, Andini Effendi, Husein Ja'far Al Hadar (Habib Ja'far), Aishah Prastowo, Angga Sasongko, dan masih banyak lagi!20 September, di Kartika Expo, Balai Kartini, JakartaBeli tiketnya sekarang: bit.ly/EGTH-TicketsAtau jadi bagian pergerakan intelektual ini:https://sgpp.me/endgametownhall-partn...---------------------Baca buku saya, 'What It Takes: Southeast Asia', sekarang di:https://sgpp.me/what-it-takes-ytatau di Periplus: https://sgpp.me/what-it-takes-periplus---------------------Dalam episode ini, Wamenlu Arif Havas Oegroseno membahas defisit pemahaman dunia tentang kelautan dan kepesisiran, serta bagaimana Indonesia bisa berperan dalam mengubah hal itu.#Endgame #GitaWirjawan #ArifHavasOegroseno---------------------Episode lain yang mungkin Anda sukai:https://youtu.be/3wCuoHKkmiwhttps://youtu.be/YdDLsEPbMzohttps://youtu.be/nP4So_ga3kw
Ahead of the Women's Rugby World Cup, RB is joined by Ellie Moss and James Masters (Havas Play UK) and F1 Academy driver Chloe Chong to discuss Vision 2035: A Decade To Reimagine Women's Sport, a forward-looking report from Havas Play UK.Follow us on @sportindustry
When it comes to marketing, the boldest ideas often come from imagining a future no one else can see, then making it real.That's exactly what Stanley Kubrick achieved with 2001: A Space Odyssey, a film that married meticulous research with visionary storytelling to create the most realistic depiction of space the world had ever seen. In this episode, we explore the marketing lessons behind it with special guest Josh Golden, CMO at Quad.Together, we dive into how marketers can embrace risk, iterate through failure, compete on imagination rather than resources, and create experiences—both digital and physical—that deliver the elusive “wow” factor. All while staying relevant, resonant, and ready to invent the future.About our guest, Josh GoldenAs Chief Marketing Officer at Quad, Josh Golden is architecting the evolution of Quad as a marketing experience company. He leads a highly collaborative team that works with marketers around the world to clear the path for a frictionless solution to easily communicate with their optimal audience.Quad's clients are the lifeblood of its operations, driving the company's evolution and influencing its every action. Josh is helping the company combine Quad's history as a manufacturer and commercial printer with this marketer-obsessed philosophy to best support client growth and eliminate the interference that otherwise causes them to lose time, money, and customers.Since assuming his role, Josh has defined the Quad brand narrative, developed the company's “marketing experience” framing, implemented a new Quad design system and initiated brand and product marketing campaigns for key verticals.With more than three decades of experience in marketing, branding, media, and content, Josh is one of the most prolific connectors in the marketing industry. Prior to joining Quad in 2021, Josh was President and Publisher of Ad Age where he spurred transformative growth for the venerable, 90-year trade publication and media brand. His passion for driving evolution was also on display as Vice President, Global Digital Marketing, at Xerox; Group Director of Digital Marketing at NBC Universal; Chief Digital Officer at Grey Group; Managing Director, Digital at Havas; and head of the first digital division at Young & Rubicam.A self-proclaimed “professional groupie,” Josh avidly follows and cheers people who pursue their passions. He likes playing a little semi-aggressive tennis and makes a killer “cheater” banana bread. He lives in Westchester, NY with his wife and two teenage children.Josh received his MBA from New York University and his B.S. in communications from Ithaca College.What B2B Companies Can Learn From 2001: A Space Odyssey:Embrace the process, not just the end product. Kubrick went through a massive number of iterations before landing on the film we know and love today. Josh says, “There is not one singular moment; it's a series of failures.” In marketing, abandoned ideas aren't wasted. They're the iterations that lead to something great. Like Kubrick, be willing to test, discard, and refine until you find the version that truly resonates. The process is the work.AI can execute, but humans inspire. Hal, the AI in 2001, could run the ship, but couldn't imagine a better way forward. Josh says, “ Humans have the capacity to do the wow factor.” AI can give you the exact steps to execute a campaign, but it can't create the unexpected spark that makes it unforgettable. Your job as a marketer is to deliver that human insight and surprise that AI can't replicate.Inspiration doesn't have to start from scratch.2001 began as a loose adaptation of Arthur C. Clarke's short story The Sentinel, but evolved far beyond it. Josh reflects, “You're ultimately gonna go rewrite it in your own way.” In marketing, you can take inspiration from existing ideas, but the magic comes from reshaping them into something uniquely yours.Quote“There's moments that we all have as marketers where real ideas happen, and I celebrate those…but in truth…There is not one singular moment. It's a series of failures…That inspiration is evident in the film, and it's evident that in the actual process of trying and failing and trying and failing and trying and failing, and then getting to a point where you're like, wow, this is actually kind of okay.'”Time Stamps[00:55] Meet Josh Golden, CMO at Quad[01:27] The Role of CMO at Quad[02:54] Overview of 2001: A Space Odyssey[21:45] B2B Marketing Lessons from 2001: A Space Odyssey[25:28] The AI Character and Its Implications[26:42] AI vs. Human Creativity[43:21] Final Thoughts & TakeawaysLinksConnect with Josh on LinkedInLearn more about QuadAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
CMO Confidential Interview with Tom Goodwin, author, speaker, and former innovation head at Publicis, Zenith, and Havas. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: an unhealthy focus on the speed of measurement and short-term results; marketers having a "feeling of vulnerability" if they haven't heard of new tech; and the fact that many of the hyped direct-to-consumer brands like Casper and Ridge Wallets aren't actually doing that well. Tune in to hear the underestimated impact of "beauty" and a story about being locked out of a self-driving car.
We've entered a new era of search.Google's dominance is being challenged: social platforms like TikTok and Reddit were already upending traditional means of information and product discovery, and the rise of large-language models for search has created an entirely new and nascent market.Google itself is leaning into the new era with its Gemini model and AI Mode search experience, which launched in the UK last month. But there's also OpenAI's ChatGPT, Perplexity's Sonar and many others.Due to the nature of these models giving conversational, descriptive responses to queries, users are clicking on a lot fewer links. Google denies this – without providing hard evidence to the contrary – but publishers and brands alike have reported sharp declines in referral traffic. How will they navigate the future of the web? Paul Bland is the chief digital officer at Havas Media Network UK. The media agency last week launched a new tool aimed at helping brands get more visibility over how and when they show up in AI search, and ideally then optimising that behaviour.Bland discusses how AI search will make upper-funnel brand strategies more important and why publishers would be wise to lean in to the new era of search even if it puts them at a disadvantage.Highlights:2:08: How the search market has changed in the AI era5:38: Havas's new Brand Insights AI tool: how brands will work to optimise their visibility on LLMs12:10: Implications for declining click-through rates18:38: Generative engine optimisation: how marketing strategies must adapt26:40: Publishers at riskRelated articles:AI search presents ‘existential' challenge to publishersHavas Media Network launches ‘generative engine optimisation' toolOpinion: AI isn't killing search — it's evolving itThe future of branding: Influence LLMs to protect your share of market---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader
In today's MadTech Daily, we cover WPP's profit falling 71% as the ad market slows, The Trade Desk shares dropping after its Q2 revenue is revealed, lawmakers urging Meta to remove Instagram map, and Havas launching AI tool to track brand visibility.
As an advertising creative, Ben Levy pulled all-nighters at agencies like StrawberryFrog, HAVAS, and RTO&P. His work for brands including Coca-Cola, Boost Mobile, New Balance, Jägermeister, Virgin America, and others occasionally earned him shiny things.As a presentation coach, Ben's taught the fine art of persuasion to everyone from creative freelancers to agency execs. He's spoken to and coached folks at shops like Mischief, Droga5, GREY, Ogilvy, Digitas Health, FCB, VML, etc.He's trained in three forms of martial arts, can slow his heart rate on command, and has an encyclopedic knowledge of Looney Tunes.Don't be too impressed though, he also managed to fail a Salsa class.
In today's MadTech Daily, we cover YouTube becoming the top TV choice for children, YouTube being added to Australia's social media ban for under 16s, as well as Havas reporting solid H1 results and expanding in Southeast Asia.
Welcome to an audio-led edition of Unmade.Today we dive into one of the fastest evolving marketing opportunities - connected TV - with Alex Spurzem, boss of Samsung Ads.Plus, a record-beating day on the Unmade Index for marketing and print player IVE Group.To get maximum value from a paid membership of Unmade, sign up today.Your annual membership gets you tickets to September's REmade conference on retail media; to October's Unlock conference on marketing in the nighttime economy; and to Unmade's Compass end-of-year roadshow.You also get access to our paywalled archive.Upgrade today.‘The trap is to underestimate the capacity viewers have to want different things at different times'In today's interview we talk streaming TV with the man who claims to be reaching 7m Australian viewers, Alex Spurzem, MD for Samsung Ads in Australia, NZ and SE Asia.Thanks to the prevalence of Samsung televisions, the company now has what it claims is the world's biggest FAST - free ad supported television - service.According to Spurzem, the opportunity of streaming TV in all main screen forms is being underestimated. For brands, particularly those with access to their own content, that includes the ability to spin up their own channels.He argues “Barriers to creating a TV channel are lower than ever. Now you can have a TV channel up and running in 24 hours.” He observes: “You need about 100 hours of content to make the channel worthwhile.”As opposed to the lean-forward nature of subscription streaming, FAST represents a return to the TV habits of the free to air era. According to Spurzem: “TV had been for many decades what became scrolling through content, TV channels you can zap through.” FAST works on the same principle.Spurzem made an early decision to join the Video Futures Collective and joined Foxtel Media's Toby Dewar on stage at last year's Upfronts to back the initiative, which represents a break from the media establishment centred around the FTA-owned OzTAM.He says it was because VFC filled a gap. “There was a lack of evidence for marketers of how streaming could fit in.”Spurzem argues that VFC is not set up in opposition to OzTAM, which he suggests may be less relevant in the future anyway. “As time goes on, measurement that's based on samples and panels and streaming meters will become less robust.” He points out: “Say both of us watch the same show… even though you and I are watching the same content there's a decent chance we'll see different ads during the ad break. The idea of content as a proxy for ad measurement will become less robust.”“Sooner or later we'll get to the point where the majority of TV is just digital. Once the majority of TV is traded digitally through fit-for-purpose advertising technology. When that takes place around impressions and frequency caps, at that point is a reach currency as valuable as it used to be? I can't help but think that in other areas like online display advertising there's never been demand for a reach currency.”However, Spurzem does not rule out following Netfix in becoming an OzTAM subscriber, conceding: “There are areas we can collaborate on”.And on the topic of AI, Spurzem offers a case for optimism as far as the TV industry goes: “You're not going to get an AI agent to watch TV for you.”IVE Group's charge up the Unmade Index continuesPrint and marketing business IVE Group led the way at the top end of the Unmade Index, rising by 1.3% on a day when most Unmade Index stocks sank. The company is trading at the highest share price in its history and closing in on a half a billion dollars valuation.Among the larger stocks, Seven West Media had the worst day on the Index, losing 3.3% while Southern Cross Austereo dropped 2.7%. Ooh Media, which lost its Auckland Transport contract yesterday, sank 2.6%.The Unmade Index closed on 579.1 points, a loss for the day of 0.75%.More from Mumbrella…* Telstra's ‘Wherever We Go' voted most unforgettable ad – and most hated* Havas' James Wright formally expands remit in wake of Virginia Hyland exit* Opinion: Happy World PR Day: The earned revolution is here* 6,000 downloads enough for ABC News to top Podcast Ranker* Opinion: Qantas breach: In a crisis, you need to reach people where they are* Retail media outgrows its shell: ‘Structure and collaboration are essential'Today's podcast was edited by Abe's Audio. Time to leave you to your evening. We'll be back with more tomorrow.Have a great dayToodlepip…Tim BurrowesPublisher - Unmade + Mumbrellatim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe
Breaking and Entering's Media's Geno Schellenberger is writing Gen Z's ad industry playbook Geno Schellenberger's Breaking and Entering Media takes pretension out of the press by using Gen Z-native content strategies to keep advertisers entertained and in the know. In this episode of Question Everything, Geno opens up about the power of personal brand building in the age of AI, the most impactful Gen Z marketing strategies, and trends the industry should retire. It's a party, and Geno's inviting the industry's newest talent to dance. What you'll learn in this episode: How Breaking and Entering Media started The best way to stand out as a Gen Zer in an AI-fueled world An outdated adland mindset that should retire The most surprising thing Geno has learned about the ad industry How theater and improv can boost presentation skills What agencies get wrong with their positioning What CMOs still get wrong about Gen Z The brand campaign that first made Geno say, “I want in.” The most overused breakthrough tactic right now What it really means to be authentic, and why it's non-negotiable Resources: Connect with Geno on LinkedIn Learn more about Breaking and Entering Media on their website
Send us a textAs brands face mounting pressure to create deeper, more sustainable connections with their customers, the role of loyalty strategy has evolved from transactional tactics to enterprise-wide engagement. For Michelle Sequeira Yee, Vice President of Consulting at Bond, this evolution isn't just necessary, it's urgent. Drawing on her experience leading customer and digital strategy at large national Canadian retailers, and on the agency side at McCann and Havas, Sequeira Yee now helps brands reimagine loyalty as a driver of business growth, using data, technology, and emotional relevance to build meaningful relationships across the customer base.
En choisissant le thème du pouvoir et de l'influence, j'étais obligée de m'intéresser au pouvoir politique. Pour le 3ème épisode de cette saison, je suis allée à la rencontre de Fabien Aufrechter, maire de Verneuil sur Seine depuis les élections municipales de 2020. Fabien est devenu maire à 28 ans pendant le COVID dans sa ville d'enfance, Verneuil sur Seine, commune de 17000 habitants dans les Yvelines. Rien ne le prédestinait à cette fonction et pourtant il a pris son rôle après avoir gagné au 2ème tour à une trentaine de voix près, pendant des élections contrariées par la pandémie. Depuis le début de son mandat, Fabien a défié les pronostics en préservant une forêt ou encore en lançant des rénovations d'envergure du quartier des Briques Rouges. Il est même apparu sur l'émission Qui est l'imposteur ? de Squeezie. D'autant plus impressionnant, Fabien a gardé son emploi salarié et en parallèle de son mandat, il a monté les échelons chez Havas puis Vivendi pour être aujourd'hui - rien que ça ! - vice-président du groupe. Avec Fabien, nous avons parlé du pouvoir quand on est jeune, de la puissance du local pour avoir de l'impact, du cumul d'activités, d'audace et d'agisme. Désolée d'avance, il y a quelques interférences de micro pendant l'épisode il y avait bcp de passage à côté de nous. Rendez-vous tous les dimanches à 18h pour la prochaine saison !Pour me contacter : sur Linkedin ou par mail (jasmine.manet@gmail.com).Pour suivre Fabien, ça se passe sur son Linkedin.
(0:00) Intro(0:56) Qur'ani Aayaat(1:22) Canada ke 3rd trip par Mufti sb ka honest opinion(1:49) Taharat — Islam ka bunyadi hukm(3:46) Pakiza aur halal khana ka aham hukm(3:39) Danton ki safai aur miswak ka amal(4:52) Din mein 5 martaba wuzu(5:03) Hafte mein kam az kam aik dafa ghusl(6:14) Batini safai — dil saaf karne ki asli ahmiyat(9:24) Hasad se dil ko paak rakhne ka tareeqa(11:52) Havas aur nafsani khwahishat ka ilaj(13:46) Toronto mein Allah ko bhoolna itna asaan kyun hai?(14:32) Toronto mein Mufti sb ki hazri ka silsila(14:48) Dunya aur aakhirat ka takrao ho to kya karein?(16:26) Dunya ki halal lazzatein(18:26) Islam — haram lazzaton ki qurbani ka mazhab(19:09) Nazar ki hifazat ka hukm(19:31) Dil mein Allah ka khauf kitna hona chahiye?(20:58) Jannat ka inaam — Allah ke khauf se burai na karne ka nateeja(22:29) Jism ke saath dil ki bhi safai zaruri(22:43) Dua(22:50) Bayan ka khulasa angrezi mein Hosted on Acast. See acast.com/privacy for more information.
Expectations often run high for marketers at Cannes Lions, with big budget dealmaking top of mind. But what really drives success at the Festival of Creativity?On this Cannes Lions special edition of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford (2:28) joins host Joe to analyse the hottest talking points from the week. The pair make reference to conversations they've had along the Croisette with many of the industy's best and brightest, such as Spotify's Head of Global Advertising Sales & Partnerships Brian Burner, Alice Beecroft, Senior Director of Global Strategy and Partnerships at Yahoo, Unilever's Global Marketing Director Mario Draghi, Kate Bird, EMEA Senior Marketing Director at Snap, and many more – including some returning guests.Also included are several snippets recorded directly from the PMW team's conversations with industry experts – look forward to those interwoven throughout the episode!This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Cannesdemonium with Robin and Joe! (2:28)Spotify's Brian Berner talks industry growth and innovation (26:43)The Trade Desk's Phil Duffield reflects on his 11th Cannes Lions (35:05)Yahoo's Alice Beecroft reveals the recipe for success along the Croisette (43:42)~ Further reading ~ When will we stop talking about AI?Cannes Lions Live Day 3: Creativity is back on the menu Cannes Lions 2025: Havas and TikTok double down on AI while Dentsu rolls out new offerings What is most interesting about Cannes Lions 2025? Hosted on Acast. See acast.com/privacy for more information.
In this episode, Gordon sits sit down with Joseph Delhommer, Head of the U.S. CPG Brand Innovation Lab at Amazon, for a conversation that spans continents, creative disciplines, and career philosophies. From his early beginnings in the Dominican Republic's ad scene to leading brand innovation at one of the world's most influential companies, Joseph shares how art direction, hard work and a relentless curiosity shaped his nonlinear path.They talk about growing up in a creative household and discovering advertising through career tests and family influence, navigating the transition from Latin American to U.S. advertising culture, lessons from working at R/GA, FCB, Y&R, and Havas, the mental shift from agency to in-house innovation at Amazon and learning to balance ambition and burnout as a creative leader.Joseph reflects on mentorship, cultural nuance, and the importance of identifying "the one worthwhile assignment" among the noise. Moreover about the responsibility of brands to actually benefit their customers, not just pay lip service to purpose. Tune in to find out why being a "recovering workaholic" might be the secret to sustainable creativity.
Linda Descano's personal journey is an inspiring tale of resilience, adaptability, and unwavering determination. Raised in a traditional Italian Catholic family in South Philadelphia, Linda was instilled with the importance of education by her parents despite their lack of formal schooling. Influenced by strong, hardworking women in her family, Linda embraced the idea that she could be anything she wanted to be—that nothing could hold her back. Linda is a certified financial advisor. She is now global Chief Integration and Marketing Officer for the Havas, Red Network, a Merge Media agency micro network within the Havas group. In addition to overseeing the agency's global marketing and thought leadership activities, Linda provides communications counsel to clients across multiple industry sectors and stages of growth on brand reputation and corporate communication strategies and tactics. This is not Linda's first career, she shares her inspiring story about her journey. Full disclosure, I met Linda years ago in New York City when she was in a different role and in fact, I was so inspired by her that I had to include her story in my book, Not Done Yet. What You Will Hear in This Episode: 01:54 Linda's Early Life and Influences 04:09 Career Journey and Multiple Pivots 05:32 Facing Challenges and Overcoming Failure 10:05 The Power of Networking 30:56 Advice for Women Over 50 Quotes “You don't have to just be one thing. Keep learning, keep growing, and don't let anyone put you in a sandbox.” “Build real relationships by being willing to give, not just take. Practice good karma and always be respectful.” “Every experience teaches you something. Use failures as a learning opportunity to repackage your skills and present them in new ways”. “Never let age be a barrier to success. Your experience is invaluable; it's all about how you present it and continue to learn.” Mentioned: LinkedIn eConnect with Bonnie https://substack.com/@ownyourambition Gendered Ageism Survey Results Forbes article 5 Tips to own the superpower of your age IAMMusicGroup Purchase my book Not Done Yet on Amazon: If you enjoyed this episode of Badass Women Podcast, then make sure to subscribe to the podcast and drop us a five-star review.
Havas Media Network's North American chief investment officer, Jon Stimmel, joins Campaign's Luz Corona to unpack the evolving world of media investment. From navigating supply chain volatility to integrating AI with intention into media buying, Stimmel explores how Havas Media is guiding clients through complex choices without sacrificing long-term strategy, offering insights on transparency with ad tech partners and balancing flexibility with pricing power in an uncertain economy. Plus, we dive into the agency's approach to retail media, cultural intelligence, community-based marketing and how Havas is redefining success across traditional and emerging channels. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Havas Group, the world’s fifth-largest advertising network, counts India as one of its most successful markets. In this special Corner Office Conversation, Yannick Bolloré, Chairman and CEO of Havas Group, talks to Ratna Bhushan about why Indian branding and advertising is a “completely different world”. With several big accounts such as Reckitt Benckiser, HUL and Tata Steel and a headcount that has grown 10X in eight years and poised to double in the next few, Havas is betting big on India's booming middle class, digital-first consumers, and world-class talent base. Bolloré shares how India’s digitisation story where digital ad spends have overtaken traditional media offers a blueprint for the future. He also explains why Havas embraced AI early, how it’s slashing production costs while enabling hyper-personalised campaigns and why he wants every Havas employee to be AI-trained. Bolloré also discusses how geopolitical uncertainty from Trump’s tariffs to regional tensions continues to have an impact on advertising. Tune in.You can follow Ratna Bhushan on her Linkedin, Twitter profiles and read her Newspaper Articles. If you like this episode, check out more Corner Office Conversations from the podcast: Adar Poonawalla, Sandip Patel, The Mega Listing Of Vishal Retail, Corner Office Conversation with Philippe Schaillee, Global CEO, Costa Coffee, Antonoaldo Neves, Rajesh Jejurikar, Srikanth Velamakanni, and more! Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.See omnystudio.com/listener for privacy information.
Jodi Katz sat down with two powerhouse women making waves in personal health: Taryn Shockley, USA Sales & Education Manager at AlumierMD, and Kelly Murphy, General Manager at Lola. What followed was a deep, human, and often hilarious look at ambition, imposter syndrome, reinvention—and the workouts that keep them grounded.Taryn's story starts on the balance beam. A gymnast from age two, she was competing at elite levels by ten and earned a full ride to ASU. But when an injury ended her collegiate career, she made her first major pivot—into skincare. What began as a passion for facials turned into a sales role that demanded she master the art of influence in highly clinical, physician-led spaces. Today, she's navigating a category that's equal parts science and sales—and getting real about how to stay resilient when your numbers (or your self-worth) are on the line.Meanwhile, Kelly dreamt of being editor-in-chief of Seventeen Magazine—a goal she nearly touched when working at Penguin Books. But the realities of New York rent pushed her into digital marketing, where she built a versatile toolkit across SEO, UX, and data strategy at top agencies like Publicis and Havas. Now, she's steering the ship at Lola, a pioneer in clean period care, and facing challenges every modern marketer knows too well: a saturated market, rising media costs, and a pressing need to evolve the brand story. Her secret weapon? Relationship-building. Whether managing a 20-person team or advocating for upper-funnel investment, Kelly leads with connection—and a healthy dose of what she calls “female rage.”While their paths are wildly different, Taryn and Kelly share a trait we see often in the Where Brains Meet Beauty community: the willingness to leap. Whether it's changing industries, stepping into roles they weren't quite ready for, or pushing back on outdated business norms, both women prove that reinvention isn't just possible—it's powerful. Yes, we had fun. From underwater spin classes to soundscape-enhanced yoga, Taryn and Kelly gave us their go-to workouts and how they use fitness as both therapy and mental reset. (Spoiler: one peed on a trampoline, one has a Fuze House membership in every city.)Their stories are packed with honesty, hustle, and the kind of lessons you only learn by leaping before you're ready.
Et si l'IA faisait nos courses à notre place? Il fut un temps, pas si lointain, où quand nous voulions acheter quelque chose, nous tapions notre question sur Google. Et il nous rendait une longue liste de résultats, des dizaines de liens, de pubs, d'avis. C'était à nous de de farfouiller, de comparer, de cliquer. Bref, c'était nous le pilote. Désormais, nous posons la même question à ChatGPT, GEMINI ou Perplexity. L'intelligence artificielle nous répond directement. Une seule réponse claire, concise, personnalisée. Il n'y a plus de liste, pas de liens à trier. L'IA choisit pour nous. Pour le consommateur, c'est confortable. Mais pour les marques, pour les annonceurs, c'est un véritable tremblement de terre. Car si votre produit ne fait pas partie de cette fameuse réponse, vous n'êtes pas juste mal classé, vous devenez invisible. Ce n'est donc plus une compétition pour arriver premier sur une page Google. C'est une compétition pour être le seul site. Et dans cette nouvelle règle du jeu, il n'y a pas de deuxième chance. Les chiffres commencent à tomber. Selon une étude Havas, 70 % des Français qui demandent conseil à une intelligence artificielle pour un achat se laissent guider par sa réponse. Et un quart d'entre eux achètent ce qu'elle leur recommande. Forcément, c'est la panique du côté des agences de publicité, parce que, jusqu'ici, elles travaillaient le SEO, donc l'art de de rendre visible. Demain il faudra maîtriser le GEO, le Generative Engine Optimization. Autrement dit, comment, en tant que marque, être bien vu par une intelligence artificielle. Et, pour corser le tout, l'IA change, apprend, se met à jour sans prévenir. Pour les marques, c'est donc un nouveau défi. Elles doivent désormais séduire non seulement les consommateurs, mais aussi la machine intelligente qui les conseille. Et donc la révolution, elle est là, devant nous. Demain, ce n'est plus le client qui cherchera vos produits ou vos services, c'est l'intelligence artificielle qui décidera de les montrer ou pas. Et pour les marques, le risque est immense. Ne pas être la réponse, c'est ne plus exister du tout. Cette chronique révèle comment ChatGPT et consorts sont en train de remplacer Google dans nos décisions d'achat. Un bouleversement majeur pour les marques… et une bascule silencieuse pour les consommateurs. On écoute Amid Faljaoui --- La chronique économique d'Amid Faljaoui, tous les jours à 8h30 et à 17h30. Merci pour votre écoute Pour écouter Classic 21 à tout moment i: https://www.rtbf.be/radio/liveradio/classic21 ou sur l'app Radioplayer Belgique Retrouvez tous les épisodes de La chronique économique sur notre plateforme Auvio.be :https://auvio.rtbf.be/emission/802 Et si vous avez apprécié ce podcast, n'hésitez pas à nous donner des étoiles ou des commentaires, cela nous aide à le faire connaître plus largement. Découvrez nos autres podcasts : Le journal du Rock : https://audmns.com/VCRYfsPComic Street (BD) https://audmns.com/oIcpwibLa chronique économique : https://audmns.com/NXWNCrAHey Teacher : https://audmns.com/CIeSInQHistoires sombres du rock : https://audmns.com/ebcGgvkCollection 21 : https://audmns.com/AUdgDqHMystères et Rock'n Roll : https://audmns.com/pCrZihuLa mauvaise oreille de Freddy Tougaux : https://audmns.com/PlXQOEJRock&Sciences : https://audmns.com/lQLdKWRCook as You Are: https://audmns.com/MrmqALPNobody Knows : https://audmns.com/pnuJUlDPlein Ecran : https://audmns.com/gEmXiKzRadio Caroline : https://audmns.com/WccemSkAinsi que nos séries :Rock Icons : https://audmns.com/pcmKXZHRock'n Roll Heroes: https://audmns.com/bXtHJucFever (Erotique) : https://audmns.com/MEWEOLpEt découvrez nos animateurs dans cette série Close to You : https://audmns.com/QfFankxDistribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
Escuche el programa de este miércoles 21 de mayo. La Luciérnaga, un espacio de humor y opinión de Caracol Radio que desde hace 33 años acompaña a sus oyentes en su regreso casa.
Today's MadTech Daily looks at Meta's landmark antitrust trial over its acquisitions of Instagram and WhatsApp, Trump's new tariffs, and Havas' strong Q1 performance.
Oser la Reconversion, le Podcast, épisode #162Oser La Reconversion est le podcast numéro 1 sur la Reconversion.** Les candidatures au Programme Associé de On Purpose pour la prochaine rentrée d'octobre 2025 sont actuellement ouvertes ! Vous avez jusqu'au 7 avril pour candidater. Alors rendez-vous dès maintenant sur https://bit.ly/onpurposeoser2 **Aujourd'hui, j'accueille dans Oser la Reconversion, Marion Sarlé. Après avoir travaillé en marketing chez Citroën puis Havas, Marion a tout plaqué pour devenir agricultrice et faire pousser des plantes dans l'eau dans le Gers avec son mari. Elle partage à sa communauté de plus de 115 000 abonnés ses conseils sur l'hydroponie sous le pseudo Les Sourciers. A la fin de ses études en école de commerce, Marion part faire son stage de fin d'études en Argentine. Elle est responsable de la stratégie média chez Citroën puis chez Havas pour des clients comme Air France, Redbull. Un travail qui fait rêver sur le papier mais Marion se sent très vite déconnectée de cet environnement assez superficiel. Elle sent le gap avec ses collègues qui s'épanouissent dans ce job alors qu'elle ne se projette pas dans la vie de ses boss.C'est en Argentine au cours d'un weekend avec son mari que Marion découvre par hasard l'hydroponie, la science qui consiste à faire pousser des plantes hors sol, dans l'eau grâce à l'ajout de nutriments dans l'eau. Très vite, ils commencent à faire pousser des aromates, des fraises sur leur balcon dans leur appartement. Avec son mari argentin, ils décident alors de rentrer en France et de créer ensemble leur micro ferme hydroponique écologique dans le Gers.Aujourd'hui, Marion est agricultrice avec son mari depuis 12 ans. Ils vendent ensuite leurs produits très prisés aux restaurateurs. Marion forme également en présentiel et en ligne les particuliers et les professionnels à l'hydroponie. Elle est également auteur du livre "Montez votre microferme en hydroponie, bioponie et aquaponie".Avec Marion, on a évoqué sa vie en Argentine, pourquoi ils ont tout plaqué avec son mari alors qu'ils avaient tout sur le papier, sa volonté de devenir entrepreneur, comment ils se sont retrouvés agriculteurs malgré eux, ses a priori sur la vie rurale, les jugements de son entourage face à ce nouveau statut d'agriculteur, sa passion pour l'hydroponie et la difficulté de vendre des formations en ligne. Retrouvez Oser la Reconversion sur Instagram : https://www.instagram.com/oserlareconversion/Télécharger le cahier d'exercices d'Oser la Reconversion pour se reconvertir : https://oserlareconversion.com/Notes & Références : - Instagram de Marion @lessourciers/ : https://www.instagram.com/lessourciers/- Youtube de Marion : https://www.youtube.com/c/Lessourciers- Site internet : https://lessourciers.com/- Son Livre "Montez votre microferme en hydroponie, bioponie et aquaponie" : https://lessourciers.com/fr/livre-sourciers/Contactez-moi ! Si le Podcast vous plait, le meilleur moyen de me le dire, ou de me faire vos feedbacks (et ce qui m'aide le plus à le faire connaître), c'est simplement de laisser un avis sur Apple Podcast, un commentaire sur Youtube et d'en parler autour de vous. ça m'aide vraiment alors n'hésitez pas.Pour me poser des questions, participer au podcast ou suivre mes aventures, c'est par ici :- Sur Instagram @clervierose : https://www.instagram.com/oserlareconversion et @c
We've all heard that phrase "work smarter, not harder." But has anyone actually told you what that means in practice? For those of us leading change and transformation, the gap between working ourselves to the bone and actually creating impact can feel frustratingly wide.This week, Nellie speaks to Chris Hirst, former Global CEO of Havas Creative, and author of ‘No Bullshit Change', ‘No Bullshit Leadership', and the upcoming ‘Indispensable: The No Bullshit Guide to Career Success'. Chris reveals a startling reality: most change leaders deliver 80% of their actual value in just 20% of their time. The rest? It's what he calls "fluff and filler" that's eating our productivity alive.Chris tackles a provocative idea – that identifying and focusing on the vital 20% doesn't require special talent, just deliberate practice and clear priorities. You'll learn practical approaches to reclaim your calendar (including his Monday morning 10% rule), run meetings that actually accomplish something, create presentations that engage rather than bore, and communicate in ways that drive action.Whether you're leading organizational change and transformation or building your own career, these straightforward techniques for leadership, clarity, and execution will help you stop wasting time and become truly indispensable.----Connect with:Nellie WartoftCEO of TigerhallChair of the Executive Council for Leading Change (ECLC)nellie@tigerhall.com Find Chris' upcoming book here.https://www.amazon.co.uk/Indispensable-Seven-Ways-Thrive-Workplace/dp/1529051754 ----Breathe by RYGO | https://soundcloud.com/francesco-rigolonEverything You Need Is By Your Side by Vlad Gluschenko |Music promoted by https://www.free-stock-music.comCreative Commons / Attribution 3.0 Unported License (CC BY 3.0)https://creativecommons.org/licenses/by/3.0/deed.en_US
Bugün 25 Mart 2025 #doğatakvimi
Today, Dot discusses another huge acquisition in ad tech, and earnings figures from ITV and Havas.
What's the last advertisement you simply can't forget? In this episode, WGSN's Create Tomorrow host, Cassandra Napoli, learns from Havas Lynx's Creative Director, Gabriel Araujo, about advertisers' evolving role in capturing consumer's short attention spans and why he enjoys collaborating with young and old to bring ideas to life.From generative AI and its ethical implications plus the effectiveness of IRL brand activations to cultivating joy to progress consumer culture, Gabriel shares his insights on crafting ads that resonate well. Find out how and why WGSN's brand strategies – Advertising, the rising Slow Advertising, and Restorytelling adding unique cultural value – and local, not global campaigns are driving advertising.
When a new boss steps in to lead an agency, they must weigh up how much they change the business and how much the business changes them.Conrad Persons, president of Grey London, who joins the podcast team in this latest epsiode, says: "'That's how we do things round here' is one of the most abominable phrases in business."Persons is joined by Campaign's deputy editor, Gemma Charles, and premium content editor, Nicola Merrifield. The episode, hosted by tech editor Lucy Shelley, looks at balancing change, the importance of likability and technology's impact on leadership. Last year a raft of CEOs in the industry swapped seats, making news headlines across adland. They included Natalie Cummins, who left Publicis Media after 17 years to become CEO of EssenceMediacom, and Kate Rowlinson, who became Group M CEO. Xavier Rees left Havas as group CEO of UK creative to lead Abbott Mead Vickers BBDO, and the subject of Campaign's Top people move of the year, James Murphy, became group CEO of Ogilvy after selling NCA to WPP.So how does a new agency leader make their mark, and how much change is too much?Further reading:What advice would you give adland's new crop of CEOs?EssenceMediacom UK CEO says media clients want answers, not theoryT&Pm appointed Victoria Appleby as UK CEONeverland promoted Josh Harris to CEOSaatchi & Saatchi hired Claire Hollands as CEOPaul Knight named CEO at PHD UK. Hosted on Acast. See acast.com/privacy for more information.
The water is nice and warm… but is it getting too hot? In Chris Hirst's experience (as the former CEO of Havas), businesses do realize when they are frogs in boiling water but they often act too late to keep their organization safe. Join Chris Hirst and Nellie Wartoft as they discuss identifying what's actually under your control as a leader and breaking old patterns by making new mistakes instead of old ones. Connect with: Nellie Wartoft CEO of Tigerhall Chair of the Executive Council for Leading Change (ECLC) nellie@tigerhall.com Breathe by RYGO | https://soundcloud.com/francesco-rigolon Everything You Need Is By Your Side by Vlad Gluschenko | Music promoted by https://www.free-stock-music.com Creative Commons / Attribution 3.0 Unported License (CC BY 3.0) https://creativecommons.org/licenses/by/3.0/deed.en_US Hosted on Acast. See acast.com/privacy for more information. https://soundcloud.com/vgl9
DO NOT LISTEN IF YOU HAVE A WEAK SENSE OF HUMOUR OR STRONG MORAL COMPASSWelcome to Agency Tales—a rollicking dive into the weird, wonderful, and occasionally mind-boggling world of advertising. What you're about to hear might seem unbelievable, outrageous, or just plain absurd. And you'd be right.In this episode, we somehow managed to involve Princess Diana, King Charles, Prince William, Princess Kate, Prime Minister Gordon Brown, Dustin Hoffman, James Gandolfini, Andy Serkis, Spandau Ballet and David Abbott. (Yes, that David Abbott.)Big shoutout to this episodes contributors for spilling the beans: Robert Campbell, Paul Burke, Frank Walters, and Jon Webb.Important Deadlines & Links (No, we're not joking—some of this is actually useful):
Brand reputation is fueling growth in B2B. In this episode of the Meaningful Media Podcast, host Ben Downing chats with Bre Rosetti and Tony Mattson about Havas' inaugural Meaningful Brands™ B2B Special Report. Gain insights from 1.7K B2B professionals and learn how “always-on” marketing and brand impact are shaping the future of B2B. Hosted on Acast. See acast.com/privacy for more information.
It is no surprise to any of you that the more meaningful your brand is to people, or customers, the more successful it will be. Well the good news is there is a company–Havas–who has been researching what makes a brand meaningful every year for the past 15 years. And this week Jim will talk with two leaders at Havas who oversee this annual research.Jim's guests on The CMO Podcast are Mark Sinnock, the Global Chief Strategy, Data and Innovation Officer at the Havas Group, and Joanna Lawrence, the global chief strategy officer at the Havas Media Network. Havas is one of the oldest and largest global communications companies. Founded in 1835 in Paris by Charles Louis Havas, today the group does business in 100 plus countries, with roughly 23,000 people; annual revenues approach $3 billion Euros. Each year since 2009 the Havas group has designed and fielded a massive research project called Meaningful Brands. The intent is to provide insights and guidance on how to build a brand that has deep meaning for its customers, thereby driving sustained growth and profitability. The scope is impressive: more than 1.5 million interviews, in 24 countries, with 41 categories and 2600 brands analyzed. Tune in as Jim chats with Mark and Joanna about learning from the latest Meaningful brands study.Havas' 2024 Meaningful Brands™ Global Report: People Face ‘Permacrises' with Resilience: https://havasmedianetwork.com/news/havas-2024-meaningful-brands-global-report-people-face-permacrises-with-resilience/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome to our review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch. Here we discuss the biggest pitch wins and mergers & acquisitions that the PR sector has seen in 2024.If you haven't heard already I'm pleased to say we've now launched our PR Masterclass: The Intersection of Data, Planning and Measurement event. Attend this PR Masterclass to hear from experts on the latest techniques, tools and case studies about the use of data in modern communications.The other big news in public relations is that the PRmoment Awards 2025 are open. The final entry deadline is on January 17th. Miss it and miss out!Also, thanks so much to the PRmoment Podcast sponsors the PRCA.JANUARYPitchesIceland appointed TangerineHenkel appointed BCW/BursonMinistry of Justice appointed KindredAirbnb appointed The Romans.M&AMerger of BCW and H+K to become Burson and create a £1bn + agency.Bully Pullpit Interactive acquired Boldt. FEBRUARYPitches“This is often the hangover from the Golden Quarter Pitches that start to get announced.”Bolt appointed Boldspace.Burger King appointed The Academy.British Gas appointed Smarts. M&A SEC Newgate acquired a 70% stake (over 5 years) in Athens HQ V+O Group.Real Chemistry acquired Avant Healthcare -Havas acquired Ledger Bennett. MARCHPitchesPepsi appointed Hope & Glory.“The first change for Pepsi in 14 years. This was a big big brief.”Taco Bell appointed Earnies.“You never forget your first win'Pizza Express appointed Pretty Green. M&AMHP acquired La Plage (creative content above the line agency). First acquisition for MHP since its acquisition by Next15.W acquired Franses,Havas appointed WildernessAPRIL PitchesWilliam + Grant appointed Exposure.Shark Ninja appointed BursonTinder appointed The AcademyCarlsberg appointed Hope&GloryEA appointed Premier.M&AAccenture bought Unlimited“In my mind one of the smartest deals that was done this year.”WPP announced that leading global investment firm KKR has made a growth investment in FGS Global.“WPP has focused on releasing cash and consolidation and they've done that impeccably well.”“The holding companies and the big private equity firms have all realised that scale is important.”MAYPitchesEDF appointed Tin Man/Lucky Generals“What we've seen in consumer PR is... the agencies who went into the year strongest, have come out even stronger.”Reebok appointed Brand Nation.Pringles appointed Mischief MHP.Unilever appointed Golin“Nothing beats the UK, no one comes close, in terms of strategic creativity.”M&APagefield sells to PPHC.JUNE/JULYPITCHESFamous Grouse appointed Pretty Green.B&Q appointed Romans.Homebase appointed Aduro.The Independent appointed W.WRAP appointed Kindred.National Grid appointed 9 agencies to a “Community Agency Framework” for next 3 years – Grayling, Cavendish, Lexington, Aecom, Arup, Camargue, Copper, grasshopper, JBP.M&APublicis acquired Influential.Havas - acquired a controlling stake in Klareco Communications.Prime Weber Shandwick – MBO. AUGPITCHESMoet Hennessy appointed Earnies - wines and spirits division of LVMH.Dept for Education appointed FourArla Foods -appointed City Press.
Normaliter zorgt een verzekeraar voor weinig beroering. Maar Aegon brengt daar verandering in. Een shortseller heeft flinke beschuldigingen geuit richting een Amerikaans dochterbedrijf van Aegon. Dat zou er extreem agressieve verkooptechnieken op nahouden, gebouwd zijn op een piramidespel en zelfs sekte-achtige trekjes vertonen. De shortseller denkt dat het aandeel als gevolg daarvan tot 50 procent kan dalen. In Amsterdam vond zowaar een beursgang plaats. De hoofdstad wordt niet bepaald overspoeld met beursdebutanten. Maar beleggers hebben wel weer wat nieuws te kiezen. Een groot bedrijf, met klanten als Unilever en Burger King, maakt z'n debuut op het Damrak, maar doet dat zo goed als geruisloos. Verder hoor je dat Apple eindelijk zijn iPhone een dikke upgrade gaat geven. Althans, als de geruchten kloppen. The Wall Street Journal meldt dat Apple werkt aan een opvouwbare telefoon. Ook wil Apple zijn klanten verleiden met een veel dunnere iPhone, die mogelijk volgend jaar al uitkomt. Het charmeoffensief is nodig omdat de verkoop van de iPhone terugloopt. Tot slot hoor je waarover Philips ruziet met zorgminister Fleur Agema en dat Trump zijn vriend Elon Musk weer eens paait met versoepelde autowetgeving.See omnystudio.com/listener for privacy information.
In the newest episode of the Meaningful Media Podcast, "Unwrapping The Future of Luxury E-Commerce," host Ben Downing "unwraps" how the world of high-end goods is evolving, examining luxury from two perspectives: its transformation across global and regional markets and the impact of digital marketplaces reshaping the industry.This special holiday episode brings together Havas experts Victoria Ducournau, Head of Havas Market España, and Cherry Collins, Strategy Partner at Havas Media Lux. Drawing from recent reports they've authored, they delve into luxury e-commerce trends, shifting buyer demographics, regional dynamics, leading luxury brands, and more.Get ready to rethink what luxury means—and where it's found. Hosted on Acast. See acast.com/privacy for more information.
Ioana engages in a thoughtful discussion about burnout with guests Meg Rye and Laurence Galland. This episode was recorded in partnership with Wix Studio. In this episode: 0:46 intro 02:05 Wix sponsorship message 04:11 - Guests' background and interest in burnout 07:36 - Observations on designer experiences and industry challenges 15:57 - Symptoms and manifestations of burnout 20:17 - Steps to take upon realizing burnout + prevention tips 28:23 - Advice for those facing burnout threats 38:54 - Key takeaways Our guests: Meg Rye (she/her) - founder of Good Maven, recruiter and coach. Meg's been at the center of the global design community for 20+ years, working with professionals to build ambitious and fulfilling careers. Most recently, Meg was the first international design recruiter at Meta. She led the team's growth from 4 to 700 designers across 13 countries, while building a strong community and culture made up of product designers, content designers, user experience researchers, and artists. She's built teams, hiring processes, and programs for enterprise, agency, start-up, and cultural institutions, including WhatsApp, Instagram, Meta Reality Labs, Publicis Sapient, Havas, eBay, Comcast, Siemens, Verizon, The Wharton School, and the Philadelphia Museum of Art. Laurence Galland has worked with a huge range of teams and individuals and has vast experience across career management, leadership skills development, change management, self-development, business set up/scale up and work/life balance. Before becoming a coach, she spent 10 years in consumer goods and tourism organisations as a senior HR professional. She holds a Professional Coach Certification (PCC) from the International Coaching Federation (ICF), an Individual Team Coach Accreditation (ITCA) from the European Mentoring and Coaching Council (EMCC) and Masters degrees in international business and business administration. Check out these links: Ioana's AI Goodies Newsletter Join Anfi's Job Search community. The community includes 3 courses, 12 live events and workshops, and a variety of templates to support you in your job search journey. Enroll in Ioana's AI course "**AI-Powered UX Design: How to Elevate Your UX Career"** on Interaction Design Foundation with a 25% discount. ❓Next topic ideas: Submit your questions or feedback anonymously here Links:
Vendredi 22 novembre, le la perte de la valeur en bourse d'Adani Groupe, la journée investisseur de Canal + et Havas, les ventes d'action par les insiders, et la hausse des salaires négociés en Europe, ont été abordé par Benaouda Abdeddaïm, éditorialiste BFM Business, Valentine Ainouz, responsable de la stratégie taux chez Amundi Institute, Andrzej Kawalec, directeur général de Moneta AM, et Sébastien Korchia, directeur général et des investissements de Cogefi Gestion, reçus par Marc Fiorentino dans l'émission C'est Votre Argent sur BFM Business. Retrouvez l'émission le vendredi et réécoutez la en podcast.
Convinced that technology was the future of advertising, David Jones set out to build Brandtech. But again and again, investors rejected his model, doubting the potential of AI and digital technology in an industry where traditional models worked so well. Despite countless ‘no's,' David pressed on, believing he could redefine the industry. And that's exactly what he did. Today, he leads a billion-dollar company that blends tech and creativity to reshape advertising. In this episode, David shares actionable advice on staying resilient in the face of doubt, innovating in a traditional industry, and building a brand that stands out. David Jones is a serial entrepreneur, bestselling author, and founder of The Brandtech Group, a pioneering digital and Gen AI marketing company. He is also the co-founder of One Young World, a global organization empowering young leaders to drive social and environmental change. In this episode, Ilana and David will discuss: - His 180° shift from sports to advertising - The audacious cold call that got his foot in the door - Climbing to the top by breaking every rule - Finding courage by imagining the worst - Stepping back to leap forward - Taking Australia's digital ad scene by storm - Defying naysayers to bring AI to ads - Going from countless ‘no's' to billions in revenue - Why he's all-in on empowering young leaders - How Brandtech is using AI to reinvent ads - The business case for ‘doing good' in the world - Using your privilege to make an impact - Turning vision into action - How excellent storytelling creates opportunities - And other topics… David Jones is a serial entrepreneur, bestselling author, and founder of The Brandtech Group, a pioneering digital and Gen AI marketing company. Previously, he became the youngest global CEO in advertising history, leading Havas and Havas Worldwide, and was the only British CEO of a publicly traded French company. In 2009, he co-founded One Young World, a global organization empowering young leaders to drive social and environmental change. He also collaborated on Kofi Annan's TckTckTck Campaign for climate justice and has advised numerous high-profile leaders. Connect with David: David's Website: youandmrjones.com/ David's LinkedIn: https://www.linkedin.com/in/davidjonesoyw/ David's Twitter: https://x.com/davidjonesOYW Resources Mentioned: David's Book, Who Cares Wins: Why Good Business is Better Business: https://www.amazon.com/Who-Cares-Wins-business-Financial/dp/0273762532 One Young World: https://www.oneyoungworld.com/ Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training
Ülker'in katkılarıyla hazırlanan Potacast'in yeni bölümünde Kaan Kural ve Orkun Çolakoğlu'nun sohbeti, sezona iyi bir şekilde giriş yapan takımların değerlendirilmesiyle başlıyor. Kevin Durant'in yaşına rağmen iyi bir performans sergilemesi ve yeni koç Mike Budenholzer ile yeni bir oyun kimliğine bürünen Phoenix Suns'ta Bradley Beal'ın bench'ten gelerek verdiği katkı ilk olarak masaya yatırılıyor. Ülker Magma ile Haftanın Lezzeti bölümünde ise sezona oldukça iyi bir başlangıç yapan takımlardan Golden State Warriors yer alıyor. Bu sezonun önceki bölümlerinde birtakım eleştirel cümleler yöneltilen Steve Kerr'den özür dilenmesinin ardından, savunmasıyla öne çıkan Oklahoma City Thunder'ın performansı değerlendiriliyor. Sohbetin devamında, sezon başından beri yaşadıkları sakatlık sorunlarıyla beklenen performansı gösteremeyen takımlardan Orlando Magic, New Orleans Pelicans ve Philadelphia 76'ers'ın son durumları hakkında yorumlarda bulunuluyor.
Tara Reid has been CEO of Havas Formula since 2023, leading the firm that is part of the Havas network. She talks about the agency's work, and discusses the biggest marketing and communications story of the year: the 2024 presidential election and Donald Trump's return to the White House. Plus, industry news such as PRSA's CEO stepping down and major people moves at Takeda, FleishmanHillard and PRWeek's parent company, Haymarket Media. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Ülker'in katkılarıyla hazırlanan Potacast'in yeni bölümünde Kaan Kural ve Orkun Çolakoğlu'nun sohbeti, sezona iyi bir şekilde giriş yapan takımların değerlendirilmesiyle başlıyor. Kevin Durant'in yaşına rağmen iyi bir performans sergilemesi ve yeni koç Mike Budenholzer ile yeni bir oyun kimliğine bürünen Phoenix Suns'ta Bradley Beal'ın bench'ten gelerek verdiği katkı ilk olarak masaya yatırılıyor. Ülker Magma ile Haftanın Lezzeti bölümünde ise sezona oldukça iyi bir başlangıç yapan takımlardan Golden State Warriors yer alıyor. Bu sezonun önceki bölümlerinde birtakım eleştirel cümleler yöneltilen Steve Kerr'den özür dilenmesinin ardından, savunmasıyla öne çıkan Oklahoma City Thunder'ın performansı değerlendiriliyor. Sohbetin devamında, sezon başından beri yaşadıkları sakatlık sorunlarıyla beklenen performansı gösteremeyen takımlardan Orlando Magic, New Orleans Pelicans ve Philadelphia 76'ers'ın son durumları hakkında yorumlarda bulunuluyor.
On the Meaningful Media Podcast, we explore how trusted, engaging, and influential media can drive change – delivering for brands, people, and the planet. This philosophy was born out of our landmark Meaningful Brands study – an ongoing research project Havas initiated in 2009 to understand people's aspirations, guardrails and expectations of brands. Meaningful Brands is more than an impressive feat of data intelligence and analysis – it creates a shared understanding of consumers that underpins how we help brands become more meaningful and how they can grow. In today's episode, we'll be exploring our latest edition of Meaningful Brands. This year's research found that a staggering 74% of brands could disappear and consumers would not care, but there are brands that are bucking this trend. They have fierce loyalty and are outperforming the market. To uncover how all organizations can take a page from their playbook and become more meaningful, we've converged leaders from our media and creative networks to explore these findings. Hosted on Acast. See acast.com/privacy for more information.
Women's professional sports are "having a moment", but this did not happen in a vacuum nor did it happen overnight. In a highly anticipated episode (for us), we finally got a chance to sit down with Claire Knapp (CEO of Havas Lynx) and Denise Melone (Managing Director of Havas Life San Francisco) to discuss the implications of the growth of women's sports, both as a business and as an opportunity. Both of these female leaders are accomplished athletes, and we discuss the role of things like teamwork, coaching, and mental fortitude, learned on the judo mats and tennis courts, in their successes as corporate leaders at Havas. The growing interest in the competitive aspects of women's sports has coincided with the appearance of women in a variety of hitherto-denied spaces, such as the boardroom, the judging panel, and even just full-court basketball (looking at you, Sue Atkins--my mom). While this shift is notable, both Claire and Denise express the sentiment that disparities in treatment, compensation and conversation are still as important as ever to address and overcome. What's important is how we talk about women, not as bodies but as humans, and, in the case for this episode, as fierce, aggressive, badass athletes.If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.comCheck out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast
A CMO Confidential Interview with Tom Goodwin, author, speaker, and former head of innovation at Publicis, Zenith and Havas. Tom makes the case that much of today's marketing spending is wasted on a "playbook of precision" where everything can be attributed and all customers can be micro-targeted. Key topics include: why branding in the AI Age is more important than ever; why claiming performance marketing success may not represent actual success; and his belief that advertising and brand building are slow and weak, but necessary for the long-term success of most businesses. Tune in to hear a Restoration Hardware case study and learn about Fredkin's Paradox and the Dopamine Culture.Discover the digital ad secrets that could be wasting 80% of your budget in this insightful episode of CMO Confidential, hosted by seasoned marketing executive Mike Linton. Tune in to hear from Tom Goodwin, a leader in innovation and change, known for his thought-provoking book "Digital Darwinism." Key topics include the pitfalls of digital advertising, the over-reliance on attribution, and the misunderstood role of AI in marketing. Tom shares his unique perspective on the industry's outdated principles and the need for a return to brand-building fundamentals. As the former Head of Innovation at Zenith and SVP of Strategy and Innovation at Havas, Tom's insights offer valuable lessons for CMOs and marketers navigating today's complex landscape. Don't miss the chance to learn how to optimize your marketing strategies effectively. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with the latest marketing insights.#marketingagainstthegrain #affiliatemarketing #socialmediamarketing #mediabuying #marketinganalyticsCHAPTERS:00:00 - Intro01:34 - AI in Marketing08:38 - Issues in Digital Advertising10:53 - Flaws in Marketing Principles14:30 - Restoration Hardware Case Study16:43 - Role of CMOs in Marketing19:30 - Understanding Slow and Weak Marketing22:40 - Importance of Good Writing Skills25:00 - The WASL Effect and Dopamine Culture31:00 - Tom's Top Marketing Prediction32:40 - Final Thoughts and Questions34:35 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.