Podcasts about Havas

Every January, millions of us resolve to reset and become a better version of ourselves. But where did New Year's resolutions come from, and why do they so rarely stick? As the fervor behind the new year quiets, Sonika and Gabe take a moment to trace the evolution of the New Year's resolution, from ancient Babylonian promises to the gods to today's culture of self-optimization and burnout. They unpack how modern goal-setting became tangled with fear of failure and misplaced faith in willpower, and explore a radically simpler way forward.Tiffany Teng also joins the discussion! Tiffany was a key contributor to Havas' recent GLP-1 report and shares insights on goal setting around the holidays. Check out our report Holidays in the GLP-1 Era here: https://forms.office.com/Pages/ResponsePage.aspx?id=V1Xtx8ilNUSfq62nq83AG8XJvg801jdPt_lTqxsrFANUM0V…Follow us on LinkedIn

The latest guest on The PR Week podcast is Fred Haberman, cofounder and CEO of Minnesota-based agency Haberman and one of the authors of an op-ed calling for deescalation by federal agents operating in the Twin Cities. Haberman talks about what the situation on the ground in Minneapolis is like, and how it's affected both residents and members of the business community. He also chats about the Winter Olympics and a decidedly non-Olympic competition: pond hockey. Plus, the biggest marketing and communications news of the week, including earnings from Havas and Dentsu; an executive move at Weber Shandwick and a look back at the life and career of Jesse Jackson.  PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's MadTech Daily covers Perplexity stopping ads to protect AI trust, Havas posting APAC gains in a ‘transformative' year, and Nvidia landing a multibillion-dollar deal with Meta.

A CMO Confidential Interview with Tom Goodwin, author, speaker, and former innovation head at Publicis, Zenith, and Havas. Tom discusses why he believes much of the thinking around AI is wrong, how social media is becoming even more shallow, and why agentic commerce will be a challenge. Key discussion topics include the difference between selling more and being able to charge more; how consumers often enjoy the shopping experience in a way that resists algorithmic understanding; and why AI adoption will follow the adoption path of electricity. Tune in to hear why 90% of people in advertising don't know how it really works and how to think of your job as making your brand exceptional. Marketing leaders are getting pulled in two directions at once: “AI will change everything” and “AI is overhyped.” In this episode of *CMO Confidential*, Mike Linton (former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry) sits down with Tom Goodwin to sort through the contradictions—what's real, what's performative, and what executives should do next.Tom has spent his career studying innovation and change, and he brings a clear-eyed view on how AI is reshaping marketing work: where it genuinely compresses time and effort, where it increases noise and sameness, and how organizations can avoid chasing tools instead of outcomes. The conversation also touches on the hidden second-order effects—how incentives shift, how decision-making changes, and why “doing more” isn't the same as “doing better.”If you're a CMO, CEO, or growth leader trying to separate signal from hype, this is a practical, grounded listen.Subscribe for weekly episodes of CMO Confidential.cmo confidential, mike linton, tom goodwin, ai marketing, marketing leadership, chief marketing officer, marketing strategy, generative ai, artificial intelligence, martech, brand strategy, performance marketing, marketing effectiveness, measurement, incrementality, go to market, innovation, digital transformation, marketing operations, agency management, marketing trends 2026, executive leadership, growth strategy, content strategy, customer experience, personalization, automation, creative strategy00:00 Intro: CMO Confidential + today's topic with Tom Goodwin01:20 Why AI creates contradictory truths in marketing05:10 The biggest misconception leaders have about “AI transformation”09:30 What AI actually compresses (and what it doesn't)14:25 When “more content” makes marketing worse18:40 Differentiation in an AI-saturated landscape23:05 What changes inside teams: roles, incentives, accountability28:10 Measurement, trust, and the executive narrative problem33:20 Where CMOs should place bets vs. run experiments38:15 Practical questions to ask vendors, agencies, and internal teams43:10 Closing reflections + what to do nextSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pendant longtemps, nos carrières se sont construites autour des métiers. Un intitulé de poste, une fiche de fonction, une trajectoire plus ou moins verticale. Mais ce modèle montre aujourd'hui ses limites.Les métiers évoluent trop vite, les parcours se fragmentent, et les compétences circulent d'un secteur à l'autre.Dans cet épisode du podcast Le Tilt, je reçois Céline Merle-Béral, Directrice des Ressources Humaines des groupes Vivendi et Havas, pour décrypter un changement de paradigme majeur : la Skill-Based Organization. Une organisation qui ne raisonne plus en postes, mais en compétences activables, transférables et évolutives.Ensemble, nous explorons :ce qu'est concrètement une Skill-Based Organizationce que cela change pour les carrières, la mobilité interne et le recrutementpourquoi ce modèle devient clé à l'ère de l'IAcomment accompagner ce changement sans perdre les talents en routeet en quoi il permet de penser des parcours plus riches, plus justes et moins linéairesÀ travers son propre parcours - fait de bifurcations, de changements de postes multiples et de secteurs variés - Céline incarne elle-même cette vision d'une carrière construite par les compétences, bien plus que par les titres.Cet épisode est pour celles et ceux qui sentent que leur métier ne les définit plus totalement.Et pour les entreprises qui cherchent à redessiner les carrières à l'heure des grandes transformations du travail.______________________________________________________________________________________

Bob Lord, President of Horizon Media, joins Ari Paparo and Eric Franchi to talk about why independent agencies can move faster, how Horizon OS is built around an open partner ecosystem, and how AI is changing day to day agency work. They also cover Blu ID, performance-based pricing, the LLM ad debate, and key takeaways from IAB ALM. Takeaways Indie agencies move faster because they don't carry legacy tech and data debt. Horizon OS keeps the stack open so brands can swap partners as needed. Blu ID links Horizon's identity to client first-party data for more precise planning. Horizon wants performance based pay so incentives match business results. AI delivers quick wins through reconciliation and workflow automation. The ads debate is really a trust play between Anthropic and OpenAI. Chapters 00:00 Travel, Super Bowl, and AI talk. 04:22 Bob Lord joins the show. 06:38 Why holdcos struggle with tech and data debt. 08:17 Horizon OS and client access to data. 10:39 Switching agencies and owning first party data. 11:40 What Blu ID is. 12:13 Open ecosystem and partner plug-ins. 14:19 From staffing to growth partnership. 15:45 Performance based agency economics. 16:59 Why AI fits open systems. 18:12 Agent Q, Gemini, and fewer hallucinations. 20:14 AI wins: reconciliation and pitch work. 21:30 Horizon and Havas partnership. 23:41 Viveki then vs now. 28:45 LLM ad war and Anthropic ads. 36:33 IAB ALM and publisher AI accountability. 40:02 Project Ados and ADCP friction. 45:24 Earnings: Google, YouTube, Uber Ads. 51:56 Closing thoughts on open ecosystems. Learn more about your ad choices. Visit megaphone.fm/adchoices

In questo episodio di E-commerce Superheroes ripercorriamo insieme a Paola Nannelli, Global Chief Sales Officer di Pulse Advertising, l'evoluzione dell'influencer marketing: da semplice fenomeno emergente a leva strategica nelle campagne dei più grandi brand globali.Con la sua esperienza internazionale e un passato in agenzie come J. Walter Thompson e Havas, Paola ci racconta come è cambiato il modo in cui i brand dialogano con le persone, quali strategie funzionano davvero oggi e cosa significa costruire relazioni di valore in un mercato sempre più digitale e competitivo.Un viaggio tra creatività, dati e storytelling per capire come l'influencer marketing sia diventato uno dei pilastri della comunicazione moderna.E-commerce Superheroes: Viaggiando tra pionieri e innovatori, le sfide e successi che hanno ridefinito il commercio elettronico

In this episode, Amanda Rosevear, General Manager of ALF Insight, chats to Kim James, Chief Growth and Business Development Officer at Havas Media Network. Kim shares her journey through the media industry, starting as a graduate TV buyer to her current role at Havas Media Network. Discover her thoughts behind the importance of building communities for business development and the strategies Havas uses to maintain relationships with prospective clients over long periods. Kim emphasises the necessity of a team effort in successful pitches and tells us how Havas is working to expand their pitch bench. The episode also discusses the evolving role of procurement in the pitch process and how Havas is addressing these changes through technology, robust qualification processes, and data-driven strategies. 00:00 Introduction00:43 Meet Kim James: A Journey in Media03:29 Strategies for Business Development05:12 Building and Leveraging Communities14:45 The Art of Pitching21:38 The Changing Landscape of Pitch Processes26:07 Utilising Technology and Data in New Business33:36 Final Thoughts and Advice37:58 Conclusion and Farewell If you want to do business with the UK's leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

The queen is the most powerful player on a chessboard – a queen can move anywhere - just like HR. Ewen shares why HR practitioners need to stop staying in their square and start thinking like a queen on a chessboard.   He explores how meaningful change comes through sustained commitment to human-centred approaches and shares the example of The Havas Platform, demonstrating how HR can create impact both within organisations and society.   Ewen champions transparency as foundational to trust and equity and discusses his approach to reward, including opportunities to personalise pay and benefits according to need. Framing reward as an opportunity to target support, he emphasises that social impact isn't only external and reminds us that employees may be experiencing the same issues that we see in society.  Encouraging you to "be a queen", Ewen's wish is for everyone in HR to appreciate how powerful your position is, and use that power to drive positive change.    How is AI really playing out? Slalom's new research Thank you to Slalom for sponsoring this week's podcast episode.  If you're an HR leader navigating AI and wondering how to move from ambition to adoption, Slalom's latest research offers practical insights you can use right away. Slalom surveyed more than 2,000 global executives to understand how AI is really playing out, where investment is translating into value, where it isn't and, what that means for leadership, skills and cross functional alignment.  Download your free summary here: Get Slalom's latest AI research   

Celia Jones, JD is a seasoned marketing and brand strategist currently serving as Global Chief Marketing Officer at FINN Partners, a leading integrated public relations and communications agency. With more than 20 years of experience, she has shaped the marketing and brand narratives of disruptive agencies and challenger brands, blending brand strategy, integrated communications, cultural storytelling, and thought leadership. Before FINN, Celia was CEO of The Escape Pod, where she led the agency to multiple Ad Age Small Agency of the Year honors, and she has held senior marketing roles at Havas and Critical Mass. She holds a Juris Doctor from Loyola University Chicago School of Law and a BA in English from the University of Notre Dame.

A tartalomból: Havas kalandok és ilyen egy Aktiv Teddy! Ezek voltak a leghallgatottabb/legnézettebb Backstage-ek tavaly Berúgta az évet az Alfa Romeo ezzel a Quadrifoglióval Eladási adatok: jól fogyott tavaly a Junior Magyarországon! Az Alfa Romeo CEO-jának jövőképe Mégis felkerült a Milano felirat a Juniorra :)

Un épisode placé sous le signe de l'écriture de scénario avec Judith Havas, scénariste. De ses débuts au cinéma aux côtés d'Agnès Jaoui et Jean-Pierre Bacri, à l'écriture de séries majeures comme Fais pas ci fais pas ça, Dix pour cent, Drôle, Les Enfants sont rois ou plus récemment Bistronomia, elle nous plonge dans les coulisses du métier. Arches narratives, bibles, writer's room… tout ce que vous avez toujours voulu savoir sur le scénario. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

At CES 2026, the conversation around AI often swings between hype and fear — but for marketers the real question is far more grounded: How do you scale intelligence, creativity, and performance without losing the human connection that brands are built on?In this bonus episode of The CMO Podcast, recorded live on the C Space stage at CES, Jim sits down with Yannick Bolloré, Chairman and CEO of Havas — one of the world's largest global communications groups — to explore exactly that.Yannick and Jim explore how Havas is navigating one of the biggest transformations our industry has ever faced: embedding AI deeply into the organization while keeping human creativity, judgment, and empathy at the center. Plus, Yannick also shares new capabilities Havas introduced at CES, including its global large language model portal, AVA — a secure enterprise AI solution designed to reinforce human-led creativity and decision-making while connecting advanced AI models across the Havas network. Read the full Havas press release on AVA and their human‑led AI vision at CES 2026And for an inside look at the keynote from the C Space stage, including thoughts on the convergence of AI and human creativity, check out the video here: Watch the Havas keynote on AI and creativity from CES 2026This is also a first for our podcast — bringing you right into the heart of CES, as we look toward an innovation-rich year ahead.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Fidesz-s*ggnyaló bélyeg | Újságírói határ | SMS-ek, felvételek | Tegeződés politikusokkal | Orbán-sztorik | Bokros-tánc mém | Orbán-karizma | „Korszakos zseni” | Nem babra megy | Béke vagy háború | Váltás-illúzió | Messiásvárás | Zelenszkij-párhuzam | Maradj a kaptafánál! | Tévé vs. streaming | Social-hatalom | Varga Judit-utóélet | Off the record | Utódlás: Lázár | Villámkérdések | Legendák vitája | Havas-kritika | Gyurcsány-rajz

Visuals: https://getbehindthebillboard.com/episode-101-behind-the-billboard-x-ad-club-of-new-yorkEpisode #101 takes us to America and the first of our New York Specials, which was a collaboration with the Ad Club of New York at their annual Breakfast Briefing “OOH NOW” in Tribeca, downtown Manhattan. It was a great event, a room full of the smartest (and loudest!) in the industry. Elicia Greenberg & Tara Claesgens were our wonderful hosts who made us feel incredibly welcome. The theme was ‘OOH NOW - the last real thing' a poignant topic which resonated with all guests. On the day we had 10 mins each with key speakers and attendees, discovering how things work stateside and what OOH has to look forward to in 2026. Jim Norton from Outfront Media discussed how internal creative teams help clients without agencies make the most of OOH creative. Jim talked about one of the key BtB sponsors, SuperOptimal, and how their tools are helping shape OOH renewals on their ‘perm' bookings. Jim's favourite billboard is for his brother's lawn mower company in Boston: ‘Say no to weeds' Ryan Laul from Talon was in the hot seat next. Ryan is an Ad Club board member and chatted about how these legendary breakfast briefings have changed over the years. We also heard how the Talon Tech Stack is targeting audiences on the go. Grace Teng from Zambezi talked about her agency's successful integrated approach to work, thanks to bringing media back into the building alongside creative. More on this on an upcoming episode, when we chat with CCO Gavin Lester about an incredible Times Square takeover for Liquid IV. Jackie Lyons from Havas discussed the scale of working in the States and the challenges of creating a truly ‘national' OOH campaign … leaning on her experience of cross-board planning for Diageo in Europe. Rhianna Jones from MediaHub talked about the benefits of a business born out of a need for disruption, using OOH as an opportunity for experience. While Mendi Robinson from Lamar chatted about the challenges of supporting clients creatively with many shapes and sizes of screen and units across just their own estate.Huge thanks:Advertising Club of New YorkNewsstand StudiosBauer Media OutdoorView2FillSuper OptimalGAS Music

Connaissez-vous notre site ? www.lenouvelespritpublic.frUne conversation entre Fabrice Fries et Philippe Meyer, enregistrée au studio l'Arrière-boutique le 14 avril 2023.Parvenu en 2018 à la tête de l'Agence France Presse (AFP) à la suite d'une élection rocambolesque, Fabrice Fries vient d'être reconduit dans ses fonctions pour un nouveau mandat de 5 ans. Ces responsabilités couronnent une riche carrière dans les médias, la tech et la communication, débutée en 1997 au sein du groupe Havas, et dans la haute fonction publique française et européenne.Trajectoire atypique et fulgurante, sur la ligne de crête des secteurs public et privé : saura-t-elle répondre aux exigences d'une entreprise partagée entre sa mission d'intérêt général et son indépendance ? Saura-t-elle relever les nouveaux défis de l'écosystème de l'information et de la communication, sous l'effet de la concentration des médias et de la transformation numérique ?Dans cette série d'épisodes du Nouvel Esprit Public, Philippe Meyer reçoit Fabrice Fries pour éclairer l'itinéraire de l'actuel « patron » de l'AFP et décrypter les nouveaux enjeux de l'entreprise.Chaque semaine, Philippe Meyer anime une conversation d'analyse politique, argumentée et courtoise, sur des thèmes nationaux et internationaux liés à l'actualité. Pour en savoir plus : www.lenouvelespritpublic.frHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

In today's MadTech Daily, we look at Omnicom announcing a major overhaul with new leadership and job cuts, Havas buying Unnest to boost data services, and retailers seeing an 830% jump in traffic from generative AI.

In today's Digest, we look at Havas entering talks over a potential WPP stake, Dentsu accelerating its global restructuring amid revenue declines, and a German court ordering Google to pay €572m in a price-comparison case.

Repasamos nombres como Total Energies, Societé Generale, Havas, Siemens Energy, Saab, Rockwooll y Airbus. Con Pablo Garcia, director general de Divacons-Alphavalue.

Je vous propose de réécouter le 10ème épisode de Serial Entrepreneurs, c'est l'une des rencontres les plus marquantes du podcast.En 2018, j'ai eu la chance de rencontrer et de discuter avec Jacques Séguéla.C'était d'ailleurs son tout premier passage dans un podcast indépendant, et c'était sur Serial Entrepreneurs.À l'époque, j'étais évidemment très stressé de recevoir une telle légende vivante, surtout au démarrage de ce projet, et ça va se ressentir dans ma voix.Je ne vous re-raconterai pas la rencontre, je l'ai déjà détaillée dans une vidéo YouTube que vous pouvez retrouver sur la chaîne de Serial Entrepreneurs.Pour re-contextualiser l'invité et l'épisode :En 1970, Jacques Séguéla écrit l'histoire de la publicité en co-fondant, avec Bernard Roux, Alain Cayzac et Jean-Michel Goudard, RSCG, rachetée 21 ans après par HAVAS.Publicitaire, entrepreneur, écrivain, Jacques est une légende vivante et j'ai eu l'opportunité de le rencontrer.Dans cet épisode, il me raconte une « petite » partie de sa vie, entre ses parents, son tour du monde en 2CV, ses rencontres (Salvador Dali, Andy Warhol, Jacques Prévert…), son amour pour la publicité et son amitié avec François Mitterrand.On évoque également, dans une seconde partie, les géants du numérique, les fake news, le futur du numérique, avec le livre qu'il avait sorti à l'époque : « Le diable s'habille en GAFA ».Le petit rappel avant de lancer l'épisode : abonnez-vous sur votre plateforme favorite, mettez 5 étoiles sur Apple Podcasts et Spotify.C'est toujours très important pour le développement du podcast. Je vous laisse avec Jacques, je vous souhaite une excellente écoute et à très vite.François▬▬ SERIAL ENTREPRENEURS ▬▬Retrouvez le podcast :_ https://linktr.ee/serialentrepreneurs

Un programa muy especial desde la gala de premiación de los Effie 2025. Los asistentes, los ganadores, las categorías, muchos amigos, muchos premios, todo menos la cena. ¡Cobertura especial de Los Dioses del Marketing desde los Estudios Quarry!Gracias especiales a Mauricio Gutiérrez y Francisco Rodriguez, de Kantar; a Ana Paula Elías, de Augusto Elías Espacio (D)Mente; a Giorgie De Barba, de Don by Havas; a Isle Herrera y Leyra Espinoza, ganadoras de la Categoría College; a Ángel Rodriguez y Mateo Montes de Oca, de Thanks Agency; ¡y al anunciante del año, Pepsico, con Clara Contreras y Daniel Díaz!#LosDiosesDelMarketing es una producción de Básico FM.

WPP, Publicis Groupe, Omnicom, Interpublic, Havas and Dentsu have hitherto been known to adland as the "big six". However, the past year has brought the announcement of a proposed merger between Omnicom and IPG, while Havas and Dentsu have become comparatively smaller.So, the "big six" become the "big three", but is there another challenger? Accenture Song's latest results reported revenues of $20bn (£15bn) in the 12 months to August, putting it on par with Omnicom's $16bn, Publicis' €16bn ($19bn) and WPP's £15bn ($20bn). The business has picked up the $42m media account for Optus in Australia and remains in the running for Jaguar Land Rover's global integrated marketing account.With significant changes among the biggest holding companies continuing to shift the advertising landscape, some have questioned whether it is the end of the "big six", heralding the start of a new "big four". In this week's episode of The Campaign Podcast, Campaign's editor-in-chief Gideon Spanier, UK editor Maisie McCabe and media editor Beau Jackson, examine the potential outcomes. The episode is hosted by tech and multimedia editor Lucy Shelley.Further reading:Accenture is at a crossroads for its global agency ambitionsWhat's next for Accenture Song? CEO Ndidi Oteh at Campaign Live‘Song is changing Accenture': CEO Ndidi Oteh on media, M&A and ‘Big Four' agency rivalryOmnicom now ‘confident' IPG deal will close in November as EU approval nearsYannick Bolloré on Havas' Q3 ‘acceleration', Dentsu's assets and being ‘open' to M&AHavas ‘could be interested' to buy or partner with some of Dentsu's international assetsArthur Sadoun on why Publicis is ‘winning' and how ‘struggling' rivals have dragged down agency valuations Hosted on Acast. See acast.com/privacy for more information.

James Wright, global chairman of the Havas PR Network, global CEO of Havas Red, and Group CEO Havas ANZ, talks about business at the group in the latest PRWeek podcast.James Wright speaks to PRWeek UK deputy editor Siobhan Holt in the latest episode of Beyond the Noise.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.In the episode, Wright discusses business at the PR network and talks about Havas' new office in Manchester, as well as the current recruitment market in PR.Wright gives an update on which specialisms are faring the strongest for Havas and its agencies, and where there has been strong growth this year. He speaks about B Lab revoking Havas' B Corp status and discusses the impact on both staff and clients. New business is also examined, and the chief delves into agency/client relationships and says clients must ‘take some responsibility' to avoid ghosting and poor pitching behaviour.In addition, Wright gives his take on AI technology, the Omnicom/IPG deal, and shares his predictions for 2026. Hosted on Acast. See acast.com/privacy for more information.

Every year the French media buying giant Havas carries out a large consumer survey about brands. Which ones are up and which are on the wane. During lockdown, consumers wanted greener and more socially conscious behaviour from companies. But now the survey suggests we are getting more selfish and looking for what Havas calls a ‘Me-conomy'. Joining Joe on the show was Chris Upton the Chief Executive Havas Dublin.

In today's Digest, we cover Meta pulling out of the MRC audit and forfeiting its brand safety seal, Havas eyeing Dentsu's global assets, and TikTok's algorithm licensing sparking concern in the US.

In today's MadTech Daily, we cover OpenAI rolling out Instant Checkout and Sora requiring a copyright opt-out. We also discuss Google settling the Trump Jan. 6 ban case for USD$24.5m and Havas and Horizon launching a USD$20bn media network.

Marketing teams used to have a simple enough job: follow the click, count the conversions, and shift the budget accordingly. But that world is gone. GDPR, iOS restrictions, and browser-level changes have left most attribution models broken or unreliable. So what now? In this episode, I sat down with Fredrik Skansen, CEO of Funnel, to unpack how marketing intelligence actually works in a world where data is partial, journeys are fragmented, and the old models don't hold. Since founding Funnel in 2014, Fredrik has grown the company into a platform that supports over 2,600 brands and handles reporting on more than 80 billion dollars in annual digital spend. That scale gives him a front-row seat to the questions every CMO and CFO are asking right now. Fredrik explains why last-click attribution didn't just become inaccurate. It became misleading. With tracking capabilities stripped down and user signals disappearing, the industry has had to move toward modeled attribution and real-time optimisation. That only works if your data is clean, aligned, and ready for analysis. Funnel's platform helps structure campaigns upfront, pull data into a unified model, apply intelligence, push learnings back into the platforms, and produce reporting that makes sense to the wider business. This isn't about dashboards. It's about decisions. We also talk about budget mix. Performance channels may feel safe, but Fredrik points out they are also getting more expensive. When teams bring brand and mid-funnel activity back into the measurement framework, the picture often changes. He shares how Swedish retailer Gina Tricot grew from 100 million to 300 million dollars in three years, in part by shifting spend to brand and driving demand earlier in the customer journey. That move only felt safe because the data supported it. AI adds another layer. With tools like Perplexity reshaping search behavior and the web shifting from links to answers, click-throughs are drying up. But it's not the end of visibility. Content still matters. So does structure. The difference is that now your reader might be an AI model, not a human. That requires a rethink in how brands approach discoverability, authority, and engagement. What makes Funnel interesting is that it doesn't stop at analytics. The platform feeds insight back into action, reducing waste and creating tighter loops between teams. It also works for agencies, which is why groups like Havas use it across 40 offices through a global agreement. If you're tired of attribution theatre and want to understand what marketing measurement looks like when it's built for reality, this episode gives you a clear, usable view. Listen in, then tell me which decision you're still guessing on. Because marketing can be measured. Just not the way it used to be. ********* Visit the Sponsor of Tech Talks Network: Land your first job  in tech in 6 months as a Software QA Engineering Bootcamp with Careerist https://crst.co/OGCLA    

Join Endgame Town Hall 2025 bersama Gita Wirjawan, Bagus Muljadi, dan bintang tamu lainnya:Tom Lembong, ⁠Marty Natalegawa, ⁠Maudy Ayunda, ⁠Mahfud MD, ⁠Rocky Gerung, ⁠Agus Harimurti Yudhoyono (AHY), ⁠Iyas Lawrence, ⁠Andini Effendi, ⁠Husein Ja'far Al Hadar (Habib Ja'far), ⁠Aishah Prastowo, ⁠Angga Sasongko, dan masih banyak lagi!20 September, di Kartika Expo, Balai Kartini, JakartaBeli tiketnya sekarang: bit.ly/EGTH-TicketsAtau jadi bagian pergerakan intelektual ini:https://sgpp.me/endgametownhall-partn...---------------------Baca buku saya, 'What It Takes: Southeast Asia', sekarang di:https://sgpp.me/what-it-takes-ytatau di Periplus: https://sgpp.me/what-it-takes-periplus---------------------Dalam episode ini, Wamenlu Arif Havas Oegroseno membahas defisit pemahaman dunia tentang kelautan dan kepesisiran, serta bagaimana Indonesia bisa berperan dalam mengubah hal itu.#Endgame #GitaWirjawan #ArifHavasOegroseno---------------------Episode lain yang mungkin Anda sukai:https://youtu.be/3wCuoHKkmiwhttps://youtu.be/YdDLsEPbMzohttps://youtu.be/nP4So_ga3kw

When it comes to marketing, the boldest ideas often come from imagining a future no one else can see, then making it real.That's exactly what Stanley Kubrick achieved with 2001: A Space Odyssey, a film that married meticulous research with visionary storytelling to create the most realistic depiction of space the world had ever seen. In this episode, we explore the marketing lessons behind it with special guest Josh Golden, CMO at Quad.Together, we dive into how marketers can embrace risk, iterate through failure, compete on imagination rather than resources, and create experiences—both digital and physical—that deliver the elusive “wow” factor. All while staying relevant, resonant, and ready to invent the future.About our guest, Josh GoldenAs Chief Marketing Officer at Quad, Josh Golden is architecting the evolution of Quad as a marketing experience company. He leads a highly collaborative team that works with marketers around the world to clear the path for a frictionless solution to easily communicate with their optimal audience.Quad's clients are the lifeblood of its operations, driving the company's evolution and influencing its every action. Josh is helping the company combine Quad's history as a manufacturer and commercial printer with this marketer-obsessed philosophy to best support client growth and eliminate the interference that otherwise causes them to lose time, money, and customers.Since assuming his role, Josh has defined the Quad brand narrative, developed the company's “marketing experience” framing, implemented a new Quad design system and initiated brand and product marketing campaigns for key verticals.With more than three decades of experience in marketing, branding, media, and content, Josh is one of the most prolific connectors in the marketing industry. Prior to joining Quad in 2021, Josh was President and Publisher of Ad Age where he spurred transformative growth for the venerable, 90-year trade publication and media brand. His passion for driving evolution was also on display as Vice President, Global Digital Marketing, at Xerox; Group Director of Digital Marketing at NBC Universal; Chief Digital Officer at Grey Group; Managing Director, Digital at Havas; and head of the first digital division at Young & Rubicam.A self-proclaimed “professional groupie,” Josh avidly follows and cheers people who pursue their passions. He likes playing a little semi-aggressive tennis and makes a killer “cheater” banana bread. He lives in Westchester, NY with his wife and two teenage children.Josh received his MBA from New York University and his B.S. in communications from Ithaca College.What B2B Companies Can Learn From 2001: A Space Odyssey:Embrace the process, not just the end product. Kubrick went through a massive number of iterations before landing on the film we know and love today. Josh says, “There is not one singular moment; it's a series of failures.” In marketing, abandoned ideas aren't wasted. They're the iterations that lead to something great. Like Kubrick, be willing to test, discard, and refine until you find the version that truly resonates. The process is the work.AI can execute, but humans inspire. Hal, the AI in 2001, could run the ship, but couldn't imagine a better way forward. Josh says, “ Humans have the capacity to do the wow factor.” AI can give you the exact steps to execute a campaign, but it can't create the unexpected spark that makes it unforgettable. Your job as a marketer is to deliver that human insight and surprise that AI can't replicate.Inspiration doesn't have to start from scratch.2001 began as a loose adaptation of Arthur C. Clarke's short story The Sentinel, but evolved far beyond it. Josh reflects, “You're ultimately gonna go rewrite it in your own way.” In marketing, you can take inspiration from existing ideas, but the magic comes from reshaping them into something uniquely yours.Quote“There's moments that we all have as marketers where real ideas happen, and I celebrate those…but in truth…There is not one singular moment. It's a series of failures…That inspiration is evident in the film, and it's evident that in the actual process of trying and failing and trying and failing and trying and failing, and then getting to a point where you're like, wow, this is actually kind of okay.'”Time Stamps[00:55] Meet Josh Golden, CMO at Quad[01:27] The Role of CMO at Quad[02:54] Overview of 2001: A Space Odyssey[21:45] B2B Marketing Lessons from 2001: A Space Odyssey[25:28] The AI Character and Its Implications[26:42] AI vs. Human Creativity[43:21] Final Thoughts & TakeawaysLinksConnect with Josh on LinkedInLearn more about QuadAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

CMO Confidential Interview with Tom Goodwin, author, speaker, and former innovation head at Publicis, Zenith, and Havas. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: an unhealthy focus on the speed of measurement and short-term results; marketers having a "feeling of vulnerability" if they haven't heard of new tech; and the fact that many of the hyped direct-to-consumer brands like Casper and Ridge Wallets aren't actually doing that well. Tune in to hear the underestimated impact of "beauty" and a story about being locked out of a self-driving car.

In today's MadTech Daily, we cover WPP's profit falling 71% as the ad market slows, The Trade Desk shares dropping after its Q2 revenue is revealed, lawmakers urging Meta to remove Instagram map, and Havas launching AI tool to track brand visibility.

As an advertising creative, Ben Levy pulled all-nighters at agencies like StrawberryFrog, HAVAS, and RTO&P. His work for brands including Coca-Cola, Boost Mobile, New Balance, Jägermeister, Virgin America, and others occasionally earned him shiny things.As a presentation coach, Ben's taught the fine art of persuasion to everyone from creative freelancers to agency execs. He's spoken to and coached folks at shops like Mischief, Droga5, GREY, Ogilvy, Digitas Health, FCB, VML, etc.He's trained in three forms of martial arts, can slow his heart rate on command, and has an encyclopedic knowledge of Looney Tunes.Don't be too impressed though, he also managed to fail a Salsa class.

In today's MadTech Daily, we cover YouTube becoming the top TV choice for children, YouTube being added to Australia's social media ban for under 16s, as well as Havas reporting solid H1 results and expanding in Southeast Asia.

 Breaking and Entering's Media's Geno Schellenberger is writing Gen Z's ad industry playbook   Geno Schellenberger's Breaking and Entering Media takes pretension out of the press by using Gen Z-native content strategies to keep advertisers entertained and in the know.  In this episode of Question Everything, Geno opens up about the power of personal brand building in the age of AI, the most impactful Gen Z marketing strategies, and trends the industry should retire. It's a party, and Geno's inviting the industry's newest talent to dance. What you'll learn in this episode:  How Breaking and Entering Media started The best way to stand out as a Gen Zer in an AI-fueled world An outdated adland mindset that should retire The most surprising thing Geno has learned about the ad industry   How theater and improv can boost presentation skills What agencies get wrong with their positioning  What CMOs still get wrong about Gen Z The brand campaign that first made Geno say, “I want in.” The most overused breakthrough tactic right now What it really means to be authentic, and why it's non-negotiable Resources:   Connect with Geno on LinkedIn Learn more about Breaking and Entering Media on their website

Send us a textAs brands face mounting pressure to create deeper, more sustainable connections with their customers, the role of loyalty strategy has evolved from transactional tactics to enterprise-wide engagement. For Michelle Sequeira Yee, Vice President of Consulting at Bond, this evolution isn't just necessary, it's urgent. Drawing on her experience leading customer and digital strategy at large national Canadian retailers, and on the agency side at McCann and Havas, Sequeira Yee now helps brands reimagine loyalty as a driver of business growth, using data, technology, and emotional relevance to build meaningful relationships across the customer base. 

(0:00) Intro(0:56) Qur'ani Aayaat(1:22) Canada ke 3rd trip par Mufti sb ka honest opinion(1:49) Taharat — Islam ka bunyadi hukm(3:46) Pakiza aur halal khana ka aham hukm(3:39) Danton ki safai aur miswak ka amal(4:52) Din mein 5 martaba wuzu(5:03) Hafte mein kam az kam aik dafa ghusl(6:14) Batini safai — dil saaf karne ki asli ahmiyat(9:24) Hasad se dil ko paak rakhne ka tareeqa(11:52) Havas aur nafsani khwahishat ka ilaj(13:46) Toronto mein Allah ko bhoolna itna asaan kyun hai?(14:32) Toronto mein Mufti sb ki hazri ka silsila(14:48) Dunya aur aakhirat ka takrao ho to kya karein?(16:26) Dunya ki halal lazzatein(18:26) Islam — haram lazzaton ki qurbani ka mazhab(19:09) Nazar ki hifazat ka hukm(19:31) Dil mein Allah ka khauf kitna hona chahiye?(20:58) Jannat ka inaam — Allah ke khauf se burai na karne ka nateeja(22:29) Jism ke saath dil ki bhi safai zaruri(22:43) Dua(22:50) Bayan ka khulasa angrezi mein Hosted on Acast. See acast.com/privacy for more information.

Linda Descano's personal journey is an inspiring tale of resilience, adaptability, and unwavering determination. Raised in a traditional Italian Catholic family in South Philadelphia, Linda was instilled with the importance of education by her parents despite their lack of formal schooling. Influenced by strong, hardworking women in her family, Linda embraced the idea that she could be anything she wanted to be—that nothing could hold her back.  Linda is a certified financial advisor. She is now global Chief Integration and Marketing Officer for the Havas, Red Network, a Merge Media agency micro network within the Havas group.  In addition to overseeing the agency's global marketing and thought leadership activities, Linda provides communications counsel to clients across multiple industry sectors and stages of growth on brand reputation and corporate communication strategies and tactics.  This is not Linda's first career, she shares her inspiring story about her journey. Full disclosure, I met Linda years ago in New York City when she was in a different role and in fact, I was so inspired by her that I had to include her story in my book, Not Done Yet.    What You Will Hear in This Episode:    01:54 Linda's Early Life and Influences 04:09 Career Journey and Multiple Pivots 05:32 Facing Challenges and Overcoming Failure 10:05 The Power of Networking 30:56 Advice for Women Over 50   Quotes “You don't have to just be one thing. Keep learning, keep growing, and don't let anyone put you in a sandbox.” “Build real relationships by being willing to give, not just take. Practice good karma and always be respectful.” “Every experience teaches you something. Use failures as a learning opportunity to repackage your skills and present them in new ways”. “Never let age be a barrier to success. Your experience is invaluable; it's all about how you present it and continue to learn.”   Mentioned: LinkedIn   eConnect with Bonnie https://substack.com/@ownyourambition Gendered Ageism Survey Results Forbes article 5 Tips to own the superpower of your age IAMMusicGroup   Purchase my book Not Done Yet on Amazon:    If you enjoyed this episode of Badass Women Podcast, then make sure to subscribe to the podcast and drop us a five-star review.  

Havas Media Network's North American chief investment officer, Jon Stimmel, joins Campaign's Luz Corona to unpack the evolving world of media investment. From navigating supply chain volatility to integrating AI with intention into media buying, Stimmel explores how Havas Media is guiding clients through complex choices without sacrificing long-term strategy, offering insights on transparency with ad tech partners and balancing flexibility with pricing power in an uncertain economy. Plus, we dive into the agency's approach to retail media, cultural intelligence, community-based marketing and how Havas is redefining success across traditional and emerging channels.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Jodi Katz sat down with two powerhouse women making waves in personal health: Taryn Shockley, USA Sales & Education Manager at AlumierMD, and Kelly Murphy, General Manager at Lola. What followed was a deep, human, and often hilarious look at ambition, imposter syndrome, reinvention—and the workouts that keep them grounded.Taryn's story starts on the balance beam. A gymnast from age two, she was competing at elite levels by ten and earned a full ride to ASU. But when an injury ended her collegiate career, she made her first major pivot—into skincare. What began as a passion for facials turned into a sales role that demanded she master the art of influence in highly clinical, physician-led spaces. Today, she's navigating a category that's equal parts science and sales—and getting real about how to stay resilient when your numbers (or your self-worth) are on the line.Meanwhile, Kelly dreamt of being editor-in-chief of Seventeen Magazine—a goal she nearly touched when working at Penguin Books. But the realities of New York rent pushed her into digital marketing, where she built a versatile toolkit across SEO, UX, and data strategy at top agencies like Publicis and Havas. Now, she's steering the ship at Lola, a pioneer in clean period care, and facing challenges every modern marketer knows too well: a saturated market, rising media costs, and a pressing need to evolve the brand story. Her secret weapon? Relationship-building. Whether managing a 20-person team or advocating for upper-funnel investment, Kelly leads with connection—and a healthy dose of what she calls “female rage.”While their paths are wildly different, Taryn and Kelly share a trait we see often in the Where Brains Meet Beauty community: the willingness to leap. Whether it's changing industries, stepping into roles they weren't quite ready for, or pushing back on outdated business norms, both women prove that reinvention isn't just possible—it's powerful. Yes, we had fun. From underwater spin classes to soundscape-enhanced yoga, Taryn and Kelly gave us their go-to workouts and how they use fitness as both therapy and mental reset. (Spoiler: one peed on a trampoline, one has a Fuze House membership in every city.)Their stories are packed with honesty, hustle, and the kind of lessons you only learn by leaping before you're ready.

Et si l'IA faisait nos courses à notre place? Il fut un temps, pas si lointain, où quand nous voulions acheter quelque chose, nous tapions notre question sur Google. Et il nous rendait une longue liste de résultats, des dizaines de liens, de pubs, d'avis. C'était à nous de de farfouiller, de comparer, de cliquer. Bref, c'était nous le pilote. Désormais, nous posons la même question à ChatGPT, GEMINI ou Perplexity. L'intelligence artificielle nous répond directement. Une seule réponse claire, concise, personnalisée. Il n'y a plus de liste, pas de liens à trier. L'IA choisit pour nous. Pour le consommateur, c'est confortable. Mais pour les marques, pour les annonceurs, c'est un véritable tremblement de terre. Car si votre produit ne fait pas partie de cette fameuse réponse, vous n'êtes pas juste mal classé, vous devenez invisible. Ce n'est donc plus une compétition pour arriver premier sur une page Google. C'est une compétition pour être le seul site. Et dans cette nouvelle règle du jeu, il n'y a pas de deuxième chance. Les chiffres commencent à tomber. Selon une étude Havas, 70 % des Français qui demandent conseil à une intelligence artificielle pour un achat se laissent guider par sa réponse. Et un quart d'entre eux achètent ce qu'elle leur recommande. Forcément, c'est la panique du côté des agences de publicité, parce que, jusqu'ici, elles travaillaient le SEO, donc l'art de de rendre visible. Demain il faudra maîtriser le GEO, le Generative Engine Optimization. Autrement dit, comment, en tant que marque, être bien vu par une intelligence artificielle. Et, pour corser le tout, l'IA change, apprend, se met à jour sans prévenir. Pour les marques, c'est donc un nouveau défi. Elles doivent désormais séduire non seulement les consommateurs, mais aussi la machine intelligente qui les conseille. Et donc la révolution, elle est là, devant nous. Demain, ce n'est plus le client qui cherchera vos produits ou vos services, c'est l'intelligence artificielle qui décidera de les montrer ou pas. Et pour les marques, le risque est immense. Ne pas être la réponse, c'est ne plus exister du tout. Cette chronique révèle comment ChatGPT et consorts sont en train de remplacer Google dans nos décisions d'achat. Un bouleversement majeur pour les marques… et une bascule silencieuse pour les consommateurs. On écoute Amid Faljaoui --- La chronique économique d'Amid Faljaoui, tous les jours à 8h30 et à 17h30. Merci pour votre écoute Pour écouter Classic 21 à tout moment i: https://www.rtbf.be/radio/liveradio/classic21 ou sur l'app Radioplayer Belgique Retrouvez tous les épisodes de La chronique économique sur notre plateforme Auvio.be :https://auvio.rtbf.be/emission/802 Et si vous avez apprécié ce podcast, n'hésitez pas à nous donner des étoiles ou des commentaires, cela nous aide à le faire connaître plus largement. Découvrez nos autres podcasts : Le journal du Rock : https://audmns.com/VCRYfsPComic Street (BD) https://audmns.com/oIcpwibLa chronique économique : https://audmns.com/NXWNCrAHey Teacher : https://audmns.com/CIeSInQHistoires sombres du rock : https://audmns.com/ebcGgvkCollection 21 : https://audmns.com/AUdgDqHMystères et Rock'n Roll : https://audmns.com/pCrZihuLa mauvaise oreille de Freddy Tougaux : https://audmns.com/PlXQOEJRock&Sciences : https://audmns.com/lQLdKWRCook as You Are: https://audmns.com/MrmqALPNobody Knows : https://audmns.com/pnuJUlDPlein Ecran : https://audmns.com/gEmXiKzRadio Caroline : https://audmns.com/WccemSkAinsi que nos séries :Rock Icons : https://audmns.com/pcmKXZHRock'n Roll Heroes: https://audmns.com/bXtHJucFever (Erotique) : https://audmns.com/MEWEOLpEt découvrez nos animateurs dans cette série Close to You : https://audmns.com/QfFankxDistribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Escuche el programa de este miércoles 21 de mayo. La Luciérnaga, un espacio de humor y opinión de Caracol Radio que desde hace 33 años acompaña a sus oyentes en su regreso casa.

Today's MadTech Daily looks at Meta's landmark antitrust trial over its acquisitions of Instagram and WhatsApp, Trump's new tariffs, and Havas' strong Q1 performance.

We've all heard that phrase "work smarter, not harder." But has anyone actually told you what that means in practice? For those of us leading change and transformation, the gap between working ourselves to the bone and actually creating impact can feel frustratingly wide.This week, Nellie speaks to Chris Hirst, former Global CEO of Havas Creative, and author of ‘No Bullshit Change', ‘No Bullshit Leadership', and the upcoming ‘Indispensable: The No Bullshit Guide to Career Success'. Chris reveals a startling reality: most change leaders deliver 80% of their actual value in just 20% of their time. The rest? It's what he calls "fluff and filler" that's eating our productivity alive.Chris tackles a provocative idea – that identifying and focusing on the vital 20% doesn't require special talent, just deliberate practice and clear priorities. You'll learn practical approaches to reclaim your calendar (including his Monday morning 10% rule), run meetings that actually accomplish something, create presentations that engage rather than bore, and communicate in ways that drive action.Whether you're leading organizational change and transformation or building your own career, these straightforward techniques for leadership, clarity, and execution will help you stop wasting time and become truly indispensable.----Connect with:Nellie WartoftCEO of TigerhallChair of the Executive Council for Leading Change (ECLC)nellie@tigerhall.com Find Chris' upcoming book here.https://www.amazon.co.uk/Indispensable-Seven-Ways-Thrive-Workplace/dp/1529051754 ----Breathe by RYGO | https://soundcloud.com/francesco-rigolonEverything You Need Is By Your Side by Vlad Gluschenko |Music promoted by https://www.free-stock-music.comCreative Commons / Attribution 3.0 Unported License (CC BY 3.0)https://creativecommons.org/licenses/by/3.0/deed.en_US

Today, Dot discusses another huge acquisition in ad tech, and earnings figures from ITV and Havas. 

What's the last advertisement you simply can't forget? In this episode, WGSN's Create Tomorrow host, Cassandra Napoli, learns from Havas Lynx's Creative Director, Gabriel Araujo, about advertisers' evolving role in capturing consumer's short attention spans and why he enjoys collaborating with young and old to bring ideas to life.From generative AI and its ethical implications plus the effectiveness of IRL brand activations to cultivating joy to progress consumer culture, Gabriel shares his insights on crafting ads that resonate well. Find out how and why WGSN's brand strategies – Advertising, the rising Slow Advertising, and Restorytelling adding unique cultural value – and local, not global campaigns are driving advertising.

Brand reputation is fueling growth in B2B. In this episode of the Meaningful Media Podcast, host Ben Downing chats with Bre Rosetti and Tony Mattson about Havas' inaugural Meaningful Brands™ B2B Special Report. Gain insights from 1.7K B2B professionals and learn how “always-on” marketing and brand impact are shaping the future of B2B. Hosted on Acast. See acast.com/privacy for more information.

It is no surprise to any of you that the more meaningful your brand is to people, or customers, the more successful it will be. Well the good news is there is a company–Havas–who has been researching what makes a brand meaningful every year for the past 15 years. And this week Jim will talk with two leaders at Havas who oversee this annual research.Jim's guests on The CMO Podcast are Mark Sinnock, the Global Chief Strategy, Data and Innovation Officer at the Havas Group, and Joanna Lawrence, the global chief strategy officer at the Havas Media Network. Havas is one of the oldest and largest global communications companies. Founded in 1835 in Paris by Charles Louis Havas, today the group does business in 100 plus countries, with roughly 23,000 people; annual revenues approach $3 billion Euros. Each year since 2009 the Havas group has designed and fielded a massive research project called Meaningful Brands. The intent is to provide insights and guidance on how to build a brand that has deep meaning for its customers, thereby driving sustained growth and profitability. The scope is impressive: more than 1.5 million interviews, in 24 countries, with 41 categories and 2600 brands analyzed. Tune in as Jim chats with Mark and Joanna about learning from the latest Meaningful brands study.Havas' 2024 Meaningful Brands™ Global Report: People Face ‘Permacrises' with Resilience: https://havasmedianetwork.com/news/havas-2024-meaningful-brands-global-report-people-face-permacrises-with-resilience/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Convinced that technology was the future of advertising, David Jones set out to build Brandtech. But again and again, investors rejected his model, doubting the potential of AI and digital technology in an industry where traditional models worked so well. Despite countless ‘no's,' David pressed on, believing he could redefine the industry. And that's exactly what he did. Today, he leads a billion-dollar company that blends tech and creativity to reshape advertising. In this episode, David shares actionable advice on staying resilient in the face of doubt, innovating in a traditional industry, and building a brand that stands out. David Jones is a serial entrepreneur, bestselling author, and founder of The Brandtech Group, a pioneering digital and Gen AI marketing company. He is also the co-founder of One Young World, a global organization empowering young leaders to drive social and environmental change. In this episode, Ilana and David will discuss: - His 180° shift from sports to advertising - The audacious cold call that got his foot in the door - Climbing to the top by breaking every rule - Finding courage by imagining the worst - Stepping back to leap forward - Taking Australia's digital ad scene by storm - Defying naysayers to bring AI to ads - Going from countless ‘no's' to billions in revenue - Why he's all-in on empowering young leaders - How Brandtech is using AI to reinvent ads - The business case for ‘doing good' in the world - Using your privilege to make an impact - Turning vision into action - How excellent storytelling creates opportunities - And other topics…   David Jones is a serial entrepreneur, bestselling author, and founder of The Brandtech Group, a pioneering digital and Gen AI marketing company. Previously, he became the youngest global CEO in advertising history, leading Havas and Havas Worldwide, and was the only British CEO of a publicly traded French company. In 2009, he co-founded One Young World, a global organization empowering young leaders to drive social and environmental change. He also collaborated on Kofi Annan's TckTckTck Campaign for climate justice and has advised numerous high-profile leaders. Connect with David: David's Website: youandmrjones.com/ David's LinkedIn: https://www.linkedin.com/in/davidjonesoyw/ David's Twitter: https://x.com/davidjonesOYW Resources Mentioned: David's Book, Who Cares Wins: Why Good Business is Better Business: https://www.amazon.com/Who-Cares-Wins-business-Financial/dp/0273762532  One Young World: https://www.oneyoungworld.com/  Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training