Podcasts about Havas

In the May 2026 edition of the PRmoment Podcast, host Ben Smith sits down with new business maestro Andrew Bloch (AAR, PCB Partners) to dissect a shifting UK communications landscape. The overarching theme of the month highlights a widening divide between agencies riding massive waves of momentum and those experiencing localized, procurement-driven hesitation.Before diving into the market data, Ben shares two critical industry diary dates for your radar:AI in PR Masterclass (July 2nd, 2026): Titled The Age of Algorithms, Predictive Analytics, and Risk, this event is a comprehensive guide to navigating future-facing tech. Secure your virtual or face-to-face London spot at PRmasterclasses.com.The Creative Moment Awards: The absolute final entry deadline is closing fast on Friday, 19th June 2026. Ensure your team's best creative work is in the running by submitting over at creativemomentawards.co.Key Themes1. The procurement squeeze and market polarizationAndrew Bloch defines the current climate as one of "cautious optimism" mixed with macro anxiety. Pipelines are active, but growth is unevenly distributed. Agencies with sharp specialisms—particularly in sports, consumer lifestyle, and social—are thriving, while others face gridlocked client sign-offs. Furthermore, clients are heavily relying on procurement to extract maximum commercial impact, shifting expectations entirely away from traditional "column inches."2. The independent "David vs. Goliath" surgeA massive takeaway from May's pitch cycle is the clear dominance of independent agencies over legacy network holding companies. Clients are progressively prioritizing agile storytelling and pure earned media capabilities over sheer corporate scale.3. M&A Strategy: earned media as strategic platform glueWhile private equity (PE) and trade buyers are exercising strict valuation discipline, high-quality independents remain hot targets. Private equity is increasingly viewing standout consumer PR agencies as anchor platforms to bolt on smaller social, data, and AI-enabled services.Major pitch wins & M&A DealsNotable Wins: Words and Pixels scooped the coveted UK/Ireland brief for tech giant Pinterest, beating out legacy networks. Newly launched Joe Public landed Sneak Energy, and The Romans expanded their sports footprint by securing Oakley's global and North American remit. Other wins included Grayling taking the Croatian National Tourist Board and Hope and Glory onboarding Ask Italian.M&A Highlights: Publicis made a massive $2.2 billion bet on tech infrastructure by acquiring data collaboration platform LiveRamp at a 30% premium. Meanwhile, Havas snapped up Paris-based corporate influence firm Format, and Mike Worldwide acquired workplace communications agency Hudson Lake.Quotes from Andrew BlochOn maintaining agency momentum:"In a market like this where budgets could disappear overnight, momentum is really the closest thing you can get to having security... You can't stand still in this market. Standing still is going backwards."On why private equity is hunting for PR firms:"What's really encouraging for the PR space is they're seeing earned media as actually the glue that ties together lots of different bits of the marketing mix."On the resurgence of pure storytelling:"A lot of agencies have almost forgotten the art of storytelling and the art of earned media... Let's not forget how important earned media is. That's where PR is."

TCW Podcast Episode 259 - A Cendant to Vivendi   CUC International looked like a company that never missed. Quarter after quarter, just barely beating estimates, right up until the moment Henry Silverman got access to their books and found out why. When a new customer signed up, CUC booked a full year of revenue immediately, even though billing was monthly. If that customer left before the year was up, CUC never corrected the books. The money just stayed there. Perfectly functional assets were declared worthless on paper, with the supposed losses paid off using money from merger funds. That same merger money was then counted again as incoming revenue, making the company look larger and more profitable than it was. Over $500 million in income that never existed. Walter Forbes was forced to resign and was eventually convicted of the largest accounting scandal of the time. Cendant realized the software and games division itself had been part of the machinery. They sold it to French media company Havas. That sale landed in the orbit of Vivendi, a sprawling conglomerate that had started as a 19th century French waterworks company. Its CEO Jean-Marie Messier had bigger things in mind. AOL had just merged with Time Warner, and Messier was not going to watch an American walled garden of films, music, and games swallow the market he wanted to own.   TCW 258 - The Shenanigans of CUC Software: https://www.theycreateworlds.com/episodes/TCW258-the-shenanigans-of-cuc-software TCW 039 - On-Line Systems: https://www.theycreateworlds.com/episodes/TCW039-on-line-systems TCW 040 - Sierra On-Line: https://www.theycreateworlds.com/episodes/TCW040-sierra-on-line TCW 054 - Blizzard: Vikings and Warcraft: https://www.theycreateworlds.com/episodes/TCW054-blizzard-vikings-and-warcraft TCW 055 - Blizzard: Hellfire and the World… of WarCraft: https://www.theycreateworlds.com/episodes/TCW055-blizzard-hellfire-and-the-world-of-warcraft TCW 219 - Diablo 1: https://www.theycreateworlds.com/episodes/TCW219-diablo-1 TCW 220 - Diablo 2: https://www.theycreateworlds.com/episodes/TCW220-diablo-2 TCW 221 - North to Hellgate London: https://www.theycreateworlds.com/episodes/TCW221-north-to-hellgate-london TCW 230 - Crafting the World of WarCraft: https://www.theycreateworlds.com/episodes/TCW230-crafting-the-world-of-warcraft Space Jam Website: https://www.spacejam.com/1996/ The Digital Antiquarian - The End of Sierra as We Knew It - Part 1 - The Acquisition: https://www.filfre.net/2025/04/the-end-of-sierra-as-we-knew-it-part-1-the-acquisition/ The Digital Antiquarian - The End of Sierra as We Knew It - Part 2 - The Scandal: https://www.filfre.net/2025/04/the-end-of-sierra-as-we-knew-it-part-2-the-scandal/ The Digital Antiquarian - The End of Sierra as We Knew It - Part 3 - The Dog Days of Oakhurst: https://www.filfre.net/2025/05/the-end-of-sierra-as-we-knew-it-part-3-the-dog-days-of-oakhurst/ The Digital Antiquarian - The End of Sierra as We Knew It - Part 4 - Chainsaw Monday: https://www.filfre.net/2025/05/the-end-of-sierra-as-we-knew-it-part-4-chainsaw-monday/ TCW 139 - Tec Toy and Brazil: https://www.theycreateworlds.com/episodes/TCW139-tec-toy-and-brazil   New episodes are on the 1st and 15th of every month!   TCW Email: feedback@theycreateworlds.com  BlueSky: @theycreateworlds.bsky.social Patreon: https://www.patreon.com/theycreateworlds Alex's Video Game History Blog: http://videogamehistorian.wordpress.com Alex's book: http://bit.ly/TCWBOOK1   Intro Music: Josh Woodward - Airplane Mode -  Music - "Airplane Mode" by Josh Woodward. Free download: http://joshwoodward.com/song/AirplaneMode  Outro Music: RoleMusic - Bacterial Love: http://freemusicarchive.org/music/Rolemusic/Pop_Singles_Compilation_2014/01_rolemusic_-_bacterial_love    Copyright: Attribution: http://creativecommons.org/licenses/by/4.0/

Dans cet épisode de "Comment j'ai réussi ?", Stéphane Pedrazzi reçoit Charlotte Franceries, directrice générale de McCann France. Elle revient sur le rachat de son agence de publicité par le géant américain Omnicom et sur les défis auxquels elle fait face dans un secteur en pleine mutation.Alors que McCann était une marque historique de la publicité en France, le rachat par Omnicom, quatrième groupe mondial de la communication, a apporté de nombreuses ressources technologiques et financières à l'agence. Mais loin de bouleverser la stratégie de l'entreprise, cette opération a surtout permis à sa DG de renforcer son agilité et son ancrage local, tout en bénéficiant des atouts d'un grand groupe international.Malgré la présence de poids lourds comme Publicis et Havas sur le marché français, Charlotte Franceries est convaincue que la France reste un terreau fertile pour la créativité publicitaire. McCann a d'ailleurs brillé lors du dernier Festival de Cannes, remportant notamment le Grand Prix du Film. La directrice générale mise sur la capacité de son agence à conjuguer la puissance d'un grand groupe et l'agilité d'une PME pour se démarquer sur un marché très concurrentiel.L'arrivée de l'intelligence artificielle dans le secteur de la publicité représente un défi de taille, mais l'invitée voit dans cette révolution numérique une opportunité de se réinventer. L'entreprise a ainsi adopté de nouvelles technologies pour gagner en productivité, tout en mettant l'accent sur la valeur ajoutée de son expertise stratégique et créative auprès de ses clients. Un positionnement qui lui permet de résister à la pression sur les tarifs, estimant que les agences de publicité ne sont pas encore suffisamment rémunérées pour leur véritable apport de valeur.Enfin, dans un contexte économique et géopolitique incertain, Charlotte Franceries reste confiante dans la capacité de la publicité à traverser les crises. Elle estime que son rôle est d'accompagner les marques pour apporter de la joie et de la légèreté aux consommateurs, une mission d'autant plus importante en période de turbulences.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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With the advent and adoption of AI search, consumers' online research and discovery behaviours are shifting. How can brands win authority in this new space?Last month at our annual Future of Brands conference, industry leaders convened in London to unpack the challenges facing brand marketers in a rapidly changing media ecosystem. One such nascent problem for marketers and their agencies: how brands are showing up in large-language models (or LLMs).Laura Kell is chief data and product officer at Havas Media Network. Marcos Angelides is MD of L'Oreal Lab and head of AI operations at Publicis Media. Olya Dyachuk is global media and data director at Heineken.The trio sat down with host Jack Benjamin to discuss early efforts in generative engine optimisation, how AI search is forcing agencies to reconsider team organisation, the importance of benchmarking how your brand shows up in LLMs, and what marketers need from AI companies as the likes of OpenAI embrace advertising.Highlights:2:05: Where brands and agencies are in their GEO journey: Benchmarking and auditing, testing and learning11:58: Does GEO require bringing search, social and PR teams together? How agencies should reorganise15:29: The value of LLMs for audience insights17:17: The consumer trust issue when manipulating LLM results or placing ads in chatbots24:17: Brands' relationships with AI companies like OpenAI vis-à-vis GoogleRelated articles:Takeaways from the Future of Brands 2026: AI, culture and measurement take centre stageAI optimisation: The new channel brands can't afford to overlookHavas Media Network launches ‘generative engine optimisation' toolAgency groups' AI platforms, explained

From entrepreneurial burnout to authorship on realignment, Pascal Wiscour-Conter shares his learnings You know that feeling when someone speaks and every single word lands? Not because they're loud or made slick slides or rehearsed an elevator pitch to death, but because you sense they mean it? Pascal Wiscour-Conter calls this alignment and has spent three years building the science to prove it. Pascal is back in the studio: author, entrepreneur, strategist, and the kind of person who once convinced government ministers in a landlocked country to register mega-yachts. His new book, The Culture of Purpose: How to Communicate in the Age of Intelligence, is out now. "Shouting louder does not work anymore. The secret is learning how to whisper: clearly, meaningfully, and with impact." We are drowning in noise: more channels, content, AI-generated everything. And yet, nobody feels more heard. Pascal's counter-intuitive argument, backed by neuroscience, Havas research, and decades of entrepreneurial scar tissue, is that the answer is not volume but authenticity. Specifically: the alignment between what you believe, what you say, and what you do. It sounds simple. Of course it's not quite that simple. The Noble Cause Why do you do what you do? Before there's a pitch, a mission statement, or a marketing budget, there's a why. Pascal calls it the Noble Cause: the thing inside you that, when unfulfilled, leaves you hollow. Pair that with an Aspirational Goal: something that makes you want to get up every morning, and you have the roots of purpose. Here's the twist: you can't think your way to it. Your neocortex, the rational brain, is not where decisions are actually made. That happens in the limbic system, the emotional centre, the part that knows you love someone but can't explain why. "Ask 'why' seven times," Pascal advises. "Keep going deeper. Very often, the real answer takes you back to your adolescence - something that made you suffer, something you've been trying to solve ever since." "People think they rationally made a decision. What really happened is the brain decided emotionally and then rationalised afterwards." The Business Case Purpose isn't fluffy - it's financial. For the sceptics, and Pascal has met plenty, here are the numbers. Havas research shows that purpose-driven, meaningful brands are 100% more effective than their counterparts. On the stock exchange? A 133% premium. The Edelman Trust Barometer maps trust against competence and ethics. Deloitte can now measure it in five specific parameters. This is a competitive edge. Pascal's model, the Tree of Business Life™, maps it visually: roots (your vision), trunk (mission and value proposition), the prism of culture, and two ecosystems in the crown: outward communication to clients, inward communication to teams. When both ecosystems are aligned and self-sustaining, he calls it Comusynthesis™: converting the energy of ideas into the energy of communities. Just like photosynthesis. Just as essential. On AI & Being Human The beast is yours to harness. Pascal is not afraid of AI. He is, however, precise about what it cannot do. Curiosity? An LLM can't wonder. Transcendence? It cannot transpose one idea onto an entirely different domain the way Newton did when an apple fell on his head. Wisdom - the ability to use lived experience to make the right call in a new situation? Distinctly human. "Use AI as a tool," he says. "But harness it. Push the limits further. The questions just get harder, like the day you were allowed a calculator in a maths exam. The test didn't get easier. You just got to solve bigger problems." His term for this? Creative AI, as opposed to Lazy AI, where you prompt, copy-paste, and call it done. One of these will make you obsolete. The other will make you extraordinary. "The next ten years will compress an Industrial Revolution and a Renaissance into one decade. Step out of the comfort zone, or someone will do it for you." Physicians lack of self-compassion? Physicians in the USA have the lowest self-compassion of any workforce. That statistic, shared at a Stanford medical roundtable that Pascal sat on, is the kind of detail that stays with you. People who enter medicine to heal others, hollowed out by a system that forgot to ask why. It is, Pascal argues, the corporate culture problem in its starkest form: the gap between the values on the wall and the values in the room. Luxembourg, by the way, has one of the highest rates of active workplace disengagement in Europe. Numbers from the annual Gallup Quality of Work Life study don't lie, even when they're uncomfortable. The Culture of Purpose: How to Communicate in the Age of Intelligence Pascal Wiscour-Conter · Pascalogy · Published March 2026 · Available in ebook, audiobook, and paperback · https://pascalogy.me/

A few weeks ago at Havas' Hudson Street headquarters in New York City, industry leaders gathered on the eve of the Advertising Hall of Fame induction ceremony for a candid conversation about leadership, legacy, creativity, and courage. For this special episode, Jim joins NFL Chief Marketing Officer Tim Ellis in conversation moderated by Maggie Connors, Chief Marketing Officer of Havas Creative Network. Together, they reflect on the defining decisions that shape a career, especially the ones that didn't feel obvious at the time.From transforming Pampers into a purpose-led brand to rebuilding trust and culture at the NFL, the conversation explores what it really means to lead: building teams, earning trust, listening deeply, and creating environments where people can thrive.This is more than a discussion about marketing, it's a conversation about humanity, mentorship, and the lasting impact leaders leave on the people around them.—This week's episode is in partnership with Havas.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dlaczego branża marketingowa wciąż kupuje inventory, mimo że powszechnie wiadomo, że jest ono śmieciowe? Czy programmatic to potwór, którego adtech najpierw stworzył, a z którym teraz walczy? Czy branża nie jest dziś uzależniona od „ładnych dashboardów”?Z tymi – oraz szeregiem innych, równie niełatwych -pytaniami mierzy się nasza rozmówczyni, którą jest Anna Gruszka, Chief Growth Officer w adQuery, gdzie odpowiada za wzrost biznesu, przyspieszenie rozwoju platformy na rynku europejskim i relacje z największymi markami.Anna pracowała po różnych stronach rynku, piastując takie pozycje jak Industry Director adtechu Teads, CDO IPG Mediabrands, CEO agencji Reprise (Diament Forbesa), CEE Digital Manager w HAVAS była także członkinią Rady Nadzorczej IAB Polska. Warto jeszcze dodać, że Anna została wyróżniona takimi tytułami jak Top Thinkers przyznawanym przez Screenlovers oraz Businesswomen of The Year od Pulsu Biznesu. 

"már készülünk is a rendszerváltásra, de nem tudjuk előre, bőrönd lesz-e belőle vagy válltáska" George Clooney kemény üzenetet küldött Donald Trumpnak Már az olasz nyaralást tervezed? 5 kiváló úti cél, ahová 10 ezer forint alatt elrepülhetsz Tom Holland szerint igazi mestermű Nolan következő filmje Havas, Hernádi és Verebes az új Heti Hetesről Beperelte Harry herceget az általa alapított jótékonysági szervezet A Nagy Duettben azért indult Schobert Norbi Jr. az apja szerint, mert úgy hiszi, ha győz, az Isten meghálálja és Réka meggyógyul Öklendezésbe fulladt a vizsgálat – Gyuri esése mindent vitt Pottyondy Edina személyes történettel érzékeltette, milyen roncsolást okozott a Ner a magyarok lelkében Miatta döntött Putyin úgy, hogy elnyomja az orosz népet Gólyahír: Megszületett Molnár Gusztáv gyermeke – fotón a pici A további adásainkat keresd a podcast.hirstart.hu oldalunkon. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

"már készülünk is a rendszerváltásra, de nem tudjuk előre, bőrönd lesz-e belőle vagy válltáska" George Clooney kemény üzenetet küldött Donald Trumpnak Már az olasz nyaralást tervezed? 5 kiváló úti cél, ahová 10 ezer forint alatt elrepülhetsz Tom Holland szerint igazi mestermű Nolan következő filmje Havas, Hernádi és Verebes az új Heti Hetesről Beperelte Harry herceget az általa alapított jótékonysági szervezet A Nagy Duettben azért indult Schobert Norbi Jr. az apja szerint, mert úgy hiszi, ha győz, az Isten meghálálja és Réka meggyógyul Öklendezésbe fulladt a vizsgálat – Gyuri esése mindent vitt Pottyondy Edina személyes történettel érzékeltette, milyen roncsolást okozott a Ner a magyarok lelkében Miatta döntött Putyin úgy, hogy elnyomja az orosz népet Gólyahír: Megszületett Molnár Gusztáv gyermeke – fotón a pici A további adásainkat keresd a podcast.hirstart.hu oldalunkon. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Soccer in America is no longer just "the sport of the future" — it is the business of the present. With the 2026 FIFA World Cup on the horizon, the landscape of fandom, brand partnerships and consumer behavior is shifting beneath our feet. In this special episode, recorded live at our annual Campaign Convene conference that took place on February 25, 2026, we step inside "The Business of Sports" featuring MLS CMO Radhika Duggal, BetMGM CMO Casey Hurbis and Havas Play North America SVP, sports marketing Jeff Gagne. Guest-hosted by MM+M managing editor Jack O'Brien, the group dissects how they are preparing for a "category-changing" moment in U.S. history. From the record-breaking opening weekends of the MLS to the strategic education of “newbie” sports bettors, the conversation provides a peek under the hood into how leagues are leveraging global hype to build local loyalty, and why the next two years will be the most critical window for sports marketers in a generation. The takeaways The growth of soccer in America is tied to historical milestones and current events. The 2026 World Cup is seen as a category-changing moment for soccer in America, especially for the MLS. A significant influx of new bettors is expected to enter the sports betting landscape during the World Cup. Education is key to navigating the betting landscape effectively. Influencer marketing is becoming increasingly important for sports brands to effectively reach wider audiences. Collaborative marketing strategies between brands and sports leagues can enhance consumer engagement. The future of sports betting in the U.S. looks promising, with continued growth expected. The sound bite "The World Cup is a category-changing moment." campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hay creativos que piensan que pasarse al cliente es el fin de la creatividad tal y como la conocen; el lugar donde van las ideas a ponerse corbata. Hay otros que pasan al lado oscuro y llegan a una marca que llama a su departamento creativo el Departamento de Control Mental, que así de entrada suena a que te lo vas a pasar bien.Pues uno de esos creativos que se la juegan es Juan de Solís, Brand Director en España y Portugal de una de esas marcas que molan: Oatly. Y no es casualidad, porque su experiencia combina puestos creativos y estratégicos en sitios como Havas, Adsmurai, Fever o Vice Media. Y para acabar de darle sentido a todo, es profesor de creatividad y nuevas narrativas en LaBasad.Hablamos con Juan del reto de trabajar en una marca con tanta personalidad, de por qué si no le molestas a nadie es que no estás cambiando nada, y de cómo se responde a una denuncia de la industria láctea sueca poniendo a tu CEO a cantar en un campo de avena. También repasamos algunas de sus campañas recientes, y no tan recientes, que son un ejemplo de cómo hacer las cosas para ser diferentes de verdad, y no solo como frase motivacional.Si alguna vez has tenido una idea buena que murió en una reunión (el 100 % de los que escucháis este podcast), este episodio es el grupo de apoyo que no sabías que necesitabas.Nuevo programa cada tres semanas.Patrocina: Madrid Content SchoolUna producción de Obvio y RaroCreado por Dei Arroyo y Leonor MuñozEdición de sonido: Adrián FernándezPresidente Honorífico: Toni SegarraNo-Bullshit Creative Director: Ferran LópezEl Becario: Edu Pou

Ben Smith and Andrew Bloch reviewed the UK PR pitch and M&A market in February, noting that the pitch market was "steadier" with clients taking longer to decide, while agency M&A was "booming" with high demand and competition driving up prices for agencies around the £20 million enterprise value, especially those leveraging AI. PR pitch wise we saw significant client wins for Edelman, Words and Pixels, Brazen, W, and Hope&Glory, and key acquisitions included Resident acquiring Okay Cool, Future Group acquiring Alfred's assets, Kink acquiring Lobby PR, Havas acquiring a 51% stake in Acento, and Source Code acquiring Rally Point. WPP's strategy was discussed, as it shifts into four unified business units, including WPP Creative under which PR brands will sit.

Every January, millions of us resolve to reset and become a better version of ourselves. But where did New Year's resolutions come from, and why do they so rarely stick? As the fervor behind the new year quiets, Sonika and Gabe take a moment to trace the evolution of the New Year's resolution, from ancient Babylonian promises to the gods to today's culture of self-optimization and burnout. They unpack how modern goal-setting became tangled with fear of failure and misplaced faith in willpower, and explore a radically simpler way forward.Tiffany Teng also joins the discussion! Tiffany was a key contributor to Havas' recent GLP-1 report and shares insights on goal setting around the holidays. Check out our report Holidays in the GLP-1 Era here: https://forms.office.com/Pages/ResponsePage.aspx?id=V1Xtx8ilNUSfq62nq83AG8XJvg801jdPt_lTqxsrFANUM0V…Follow us on LinkedIn

The latest guest on The PR Week podcast is Fred Haberman, cofounder and CEO of Minnesota-based agency Haberman and one of the authors of an op-ed calling for deescalation by federal agents operating in the Twin Cities. Haberman talks about what the situation on the ground in Minneapolis is like, and how it's affected both residents and members of the business community. He also chats about the Winter Olympics and a decidedly non-Olympic competition: pond hockey. Plus, the biggest marketing and communications news of the week, including earnings from Havas and Dentsu; an executive move at Weber Shandwick and a look back at the life and career of Jesse Jackson.  PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's MadTech Daily covers Perplexity stopping ads to protect AI trust, Havas posting APAC gains in a ‘transformative' year, and Nvidia landing a multibillion-dollar deal with Meta.

A CMO Confidential Interview with Tom Goodwin, author, speaker, and former innovation head at Publicis, Zenith, and Havas. Tom discusses why he believes much of the thinking around AI is wrong, how social media is becoming even more shallow, and why agentic commerce will be a challenge. Key discussion topics include the difference between selling more and being able to charge more; how consumers often enjoy the shopping experience in a way that resists algorithmic understanding; and why AI adoption will follow the adoption path of electricity. Tune in to hear why 90% of people in advertising don't know how it really works and how to think of your job as making your brand exceptional. Marketing leaders are getting pulled in two directions at once: “AI will change everything” and “AI is overhyped.” In this episode of *CMO Confidential*, Mike Linton (former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry) sits down with Tom Goodwin to sort through the contradictions—what's real, what's performative, and what executives should do next.Tom has spent his career studying innovation and change, and he brings a clear-eyed view on how AI is reshaping marketing work: where it genuinely compresses time and effort, where it increases noise and sameness, and how organizations can avoid chasing tools instead of outcomes. The conversation also touches on the hidden second-order effects—how incentives shift, how decision-making changes, and why “doing more” isn't the same as “doing better.”If you're a CMO, CEO, or growth leader trying to separate signal from hype, this is a practical, grounded listen.Subscribe for weekly episodes of CMO Confidential.cmo confidential, mike linton, tom goodwin, ai marketing, marketing leadership, chief marketing officer, marketing strategy, generative ai, artificial intelligence, martech, brand strategy, performance marketing, marketing effectiveness, measurement, incrementality, go to market, innovation, digital transformation, marketing operations, agency management, marketing trends 2026, executive leadership, growth strategy, content strategy, customer experience, personalization, automation, creative strategy00:00 Intro: CMO Confidential + today's topic with Tom Goodwin01:20 Why AI creates contradictory truths in marketing05:10 The biggest misconception leaders have about “AI transformation”09:30 What AI actually compresses (and what it doesn't)14:25 When “more content” makes marketing worse18:40 Differentiation in an AI-saturated landscape23:05 What changes inside teams: roles, incentives, accountability28:10 Measurement, trust, and the executive narrative problem33:20 Where CMOs should place bets vs. run experiments38:15 Practical questions to ask vendors, agencies, and internal teams43:10 Closing reflections + what to do nextSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pendant longtemps, nos carrières se sont construites autour des métiers. Un intitulé de poste, une fiche de fonction, une trajectoire plus ou moins verticale. Mais ce modèle montre aujourd'hui ses limites.Les métiers évoluent trop vite, les parcours se fragmentent, et les compétences circulent d'un secteur à l'autre.Dans cet épisode du podcast Le Tilt, je reçois Céline Merle-Béral, Directrice des Ressources Humaines des groupes Vivendi et Havas, pour décrypter un changement de paradigme majeur : la Skill-Based Organization. Une organisation qui ne raisonne plus en postes, mais en compétences activables, transférables et évolutives.Ensemble, nous explorons :ce qu'est concrètement une Skill-Based Organizationce que cela change pour les carrières, la mobilité interne et le recrutementpourquoi ce modèle devient clé à l'ère de l'IAcomment accompagner ce changement sans perdre les talents en routeet en quoi il permet de penser des parcours plus riches, plus justes et moins linéairesÀ travers son propre parcours - fait de bifurcations, de changements de postes multiples et de secteurs variés - Céline incarne elle-même cette vision d'une carrière construite par les compétences, bien plus que par les titres.Cet épisode est pour celles et ceux qui sentent que leur métier ne les définit plus totalement.Et pour les entreprises qui cherchent à redessiner les carrières à l'heure des grandes transformations du travail.______________________________________________________________________________________

Bob Lord, President of Horizon Media, joins Ari Paparo and Eric Franchi to talk about why independent agencies can move faster, how Horizon OS is built around an open partner ecosystem, and how AI is changing day to day agency work. They also cover Blu ID, performance-based pricing, the LLM ad debate, and key takeaways from IAB ALM. Takeaways Indie agencies move faster because they don't carry legacy tech and data debt. Horizon OS keeps the stack open so brands can swap partners as needed. Blu ID links Horizon's identity to client first-party data for more precise planning. Horizon wants performance based pay so incentives match business results. AI delivers quick wins through reconciliation and workflow automation. The ads debate is really a trust play between Anthropic and OpenAI. Chapters 00:00 Travel, Super Bowl, and AI talk. 04:22 Bob Lord joins the show. 06:38 Why holdcos struggle with tech and data debt. 08:17 Horizon OS and client access to data. 10:39 Switching agencies and owning first party data. 11:40 What Blu ID is. 12:13 Open ecosystem and partner plug-ins. 14:19 From staffing to growth partnership. 15:45 Performance based agency economics. 16:59 Why AI fits open systems. 18:12 Agent Q, Gemini, and fewer hallucinations. 20:14 AI wins: reconciliation and pitch work. 21:30 Horizon and Havas partnership. 23:41 Viveki then vs now. 28:45 LLM ad war and Anthropic ads. 36:33 IAB ALM and publisher AI accountability. 40:02 Project Ados and ADCP friction. 45:24 Earnings: Google, YouTube, Uber Ads. 51:56 Closing thoughts on open ecosystems. Learn more about your ad choices. Visit megaphone.fm/adchoices

In questo episodio di E-commerce Superheroes ripercorriamo insieme a Paola Nannelli, Global Chief Sales Officer di Pulse Advertising, l'evoluzione dell'influencer marketing: da semplice fenomeno emergente a leva strategica nelle campagne dei più grandi brand globali.Con la sua esperienza internazionale e un passato in agenzie come J. Walter Thompson e Havas, Paola ci racconta come è cambiato il modo in cui i brand dialogano con le persone, quali strategie funzionano davvero oggi e cosa significa costruire relazioni di valore in un mercato sempre più digitale e competitivo.Un viaggio tra creatività, dati e storytelling per capire come l'influencer marketing sia diventato uno dei pilastri della comunicazione moderna.E-commerce Superheroes: Viaggiando tra pionieri e innovatori, le sfide e successi che hanno ridefinito il commercio elettronico

In this episode, Amanda Rosevear, General Manager of ALF Insight, chats to Kim James, Chief Growth and Business Development Officer at Havas Media Network. Kim shares her journey through the media industry, starting as a graduate TV buyer to her current role at Havas Media Network. Discover her thoughts behind the importance of building communities for business development and the strategies Havas uses to maintain relationships with prospective clients over long periods. Kim emphasises the necessity of a team effort in successful pitches and tells us how Havas is working to expand their pitch bench. The episode also discusses the evolving role of procurement in the pitch process and how Havas is addressing these changes through technology, robust qualification processes, and data-driven strategies. 00:00 Introduction00:43 Meet Kim James: A Journey in Media03:29 Strategies for Business Development05:12 Building and Leveraging Communities14:45 The Art of Pitching21:38 The Changing Landscape of Pitch Processes26:07 Utilising Technology and Data in New Business33:36 Final Thoughts and Advice37:58 Conclusion and Farewell If you want to do business with the UK's leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

The queen is the most powerful player on a chessboard – a queen can move anywhere - just like HR. Ewen shares why HR practitioners need to stop staying in their square and start thinking like a queen on a chessboard.   He explores how meaningful change comes through sustained commitment to human-centred approaches and shares the example of The Havas Platform, demonstrating how HR can create impact both within organisations and society.   Ewen champions transparency as foundational to trust and equity and discusses his approach to reward, including opportunities to personalise pay and benefits according to need. Framing reward as an opportunity to target support, he emphasises that social impact isn't only external and reminds us that employees may be experiencing the same issues that we see in society.  Encouraging you to "be a queen", Ewen's wish is for everyone in HR to appreciate how powerful your position is, and use that power to drive positive change.    How is AI really playing out? Slalom's new research Thank you to Slalom for sponsoring this week's podcast episode.  If you're an HR leader navigating AI and wondering how to move from ambition to adoption, Slalom's latest research offers practical insights you can use right away. Slalom surveyed more than 2,000 global executives to understand how AI is really playing out, where investment is translating into value, where it isn't and, what that means for leadership, skills and cross functional alignment.  Download your free summary here: Get Slalom's latest AI research   

Celia Jones, JD is a seasoned marketing and brand strategist currently serving as Global Chief Marketing Officer at FINN Partners, a leading integrated public relations and communications agency. With more than 20 years of experience, she has shaped the marketing and brand narratives of disruptive agencies and challenger brands, blending brand strategy, integrated communications, cultural storytelling, and thought leadership. Before FINN, Celia was CEO of The Escape Pod, where she led the agency to multiple Ad Age Small Agency of the Year honors, and she has held senior marketing roles at Havas and Critical Mass. She holds a Juris Doctor from Loyola University Chicago School of Law and a BA in English from the University of Notre Dame.

At CES 2026, the conversation around AI often swings between hype and fear — but for marketers the real question is far more grounded: How do you scale intelligence, creativity, and performance without losing the human connection that brands are built on?In this bonus episode of The CMO Podcast, recorded live on the C Space stage at CES, Jim sits down with Yannick Bolloré, Chairman and CEO of Havas — one of the world's largest global communications groups — to explore exactly that.Yannick and Jim explore how Havas is navigating one of the biggest transformations our industry has ever faced: embedding AI deeply into the organization while keeping human creativity, judgment, and empathy at the center. Plus, Yannick also shares new capabilities Havas introduced at CES, including its global large language model portal, AVA — a secure enterprise AI solution designed to reinforce human-led creativity and decision-making while connecting advanced AI models across the Havas network. Read the full Havas press release on AVA and their human‑led AI vision at CES 2026And for an inside look at the keynote from the C Space stage, including thoughts on the convergence of AI and human creativity, check out the video here: Watch the Havas keynote on AI and creativity from CES 2026This is also a first for our podcast — bringing you right into the heart of CES, as we look toward an innovation-rich year ahead.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Visuals: https://getbehindthebillboard.com/episode-101-behind-the-billboard-x-ad-club-of-new-yorkEpisode #101 takes us to America and the first of our New York Specials, which was a collaboration with the Ad Club of New York at their annual Breakfast Briefing “OOH NOW” in Tribeca, downtown Manhattan. It was a great event, a room full of the smartest (and loudest!) in the industry. Elicia Greenberg & Tara Claesgens were our wonderful hosts who made us feel incredibly welcome. The theme was ‘OOH NOW - the last real thing' a poignant topic which resonated with all guests. On the day we had 10 mins each with key speakers and attendees, discovering how things work stateside and what OOH has to look forward to in 2026. Jim Norton from Outfront Media discussed how internal creative teams help clients without agencies make the most of OOH creative. Jim talked about one of the key BtB sponsors, SuperOptimal, and how their tools are helping shape OOH renewals on their ‘perm' bookings. Jim's favourite billboard is for his brother's lawn mower company in Boston: ‘Say no to weeds' Ryan Laul from Talon was in the hot seat next. Ryan is an Ad Club board member and chatted about how these legendary breakfast briefings have changed over the years. We also heard how the Talon Tech Stack is targeting audiences on the go. Grace Teng from Zambezi talked about her agency's successful integrated approach to work, thanks to bringing media back into the building alongside creative. More on this on an upcoming episode, when we chat with CCO Gavin Lester about an incredible Times Square takeover for Liquid IV. Jackie Lyons from Havas discussed the scale of working in the States and the challenges of creating a truly ‘national' OOH campaign … leaning on her experience of cross-board planning for Diageo in Europe. Rhianna Jones from MediaHub talked about the benefits of a business born out of a need for disruption, using OOH as an opportunity for experience. While Mendi Robinson from Lamar chatted about the challenges of supporting clients creatively with many shapes and sizes of screen and units across just their own estate.Huge thanks:Advertising Club of New YorkNewsstand StudiosBauer Media OutdoorView2FillSuper OptimalGAS Music

Connaissez-vous notre site ? www.lenouvelespritpublic.frUne conversation entre Fabrice Fries et Philippe Meyer, enregistrée au studio l'Arrière-boutique le 14 avril 2023.Parvenu en 2018 à la tête de l'Agence France Presse (AFP) à la suite d'une élection rocambolesque, Fabrice Fries vient d'être reconduit dans ses fonctions pour un nouveau mandat de 5 ans. Ces responsabilités couronnent une riche carrière dans les médias, la tech et la communication, débutée en 1997 au sein du groupe Havas, et dans la haute fonction publique française et européenne.Trajectoire atypique et fulgurante, sur la ligne de crête des secteurs public et privé : saura-t-elle répondre aux exigences d'une entreprise partagée entre sa mission d'intérêt général et son indépendance ? Saura-t-elle relever les nouveaux défis de l'écosystème de l'information et de la communication, sous l'effet de la concentration des médias et de la transformation numérique ?Dans cette série d'épisodes du Nouvel Esprit Public, Philippe Meyer reçoit Fabrice Fries pour éclairer l'itinéraire de l'actuel « patron » de l'AFP et décrypter les nouveaux enjeux de l'entreprise.Chaque semaine, Philippe Meyer anime une conversation d'analyse politique, argumentée et courtoise, sur des thèmes nationaux et internationaux liés à l'actualité. Pour en savoir plus : www.lenouvelespritpublic.frHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

In today's MadTech Daily, we look at Omnicom announcing a major overhaul with new leadership and job cuts, Havas buying Unnest to boost data services, and retailers seeing an 830% jump in traffic from generative AI.

In today's Digest, we look at Havas entering talks over a potential WPP stake, Dentsu accelerating its global restructuring amid revenue declines, and a German court ordering Google to pay €572m in a price-comparison case.

Repasamos nombres como Total Energies, Societé Generale, Havas, Siemens Energy, Saab, Rockwooll y Airbus. Con Pablo Garcia, director general de Divacons-Alphavalue.

WPP, Publicis Groupe, Omnicom, Interpublic, Havas and Dentsu have hitherto been known to adland as the "big six". However, the past year has brought the announcement of a proposed merger between Omnicom and IPG, while Havas and Dentsu have become comparatively smaller.So, the "big six" become the "big three", but is there another challenger? Accenture Song's latest results reported revenues of $20bn (£15bn) in the 12 months to August, putting it on par with Omnicom's $16bn, Publicis' €16bn ($19bn) and WPP's £15bn ($20bn). The business has picked up the $42m media account for Optus in Australia and remains in the running for Jaguar Land Rover's global integrated marketing account.With significant changes among the biggest holding companies continuing to shift the advertising landscape, some have questioned whether it is the end of the "big six", heralding the start of a new "big four". In this week's episode of The Campaign Podcast, Campaign's editor-in-chief Gideon Spanier, UK editor Maisie McCabe and media editor Beau Jackson, examine the potential outcomes. The episode is hosted by tech and multimedia editor Lucy Shelley.Further reading:Accenture is at a crossroads for its global agency ambitionsWhat's next for Accenture Song? CEO Ndidi Oteh at Campaign Live‘Song is changing Accenture': CEO Ndidi Oteh on media, M&A and ‘Big Four' agency rivalryOmnicom now ‘confident' IPG deal will close in November as EU approval nearsYannick Bolloré on Havas' Q3 ‘acceleration', Dentsu's assets and being ‘open' to M&AHavas ‘could be interested' to buy or partner with some of Dentsu's international assetsArthur Sadoun on why Publicis is ‘winning' and how ‘struggling' rivals have dragged down agency valuations Hosted on Acast. See acast.com/privacy for more information.

In today's Digest, we cover Meta pulling out of the MRC audit and forfeiting its brand safety seal, Havas eyeing Dentsu's global assets, and TikTok's algorithm licensing sparking concern in the US.

In today's MadTech Daily, we cover OpenAI rolling out Instant Checkout and Sora requiring a copyright opt-out. We also discuss Google settling the Trump Jan. 6 ban case for USD$24.5m and Havas and Horizon launching a USD$20bn media network.

Marketing teams used to have a simple enough job: follow the click, count the conversions, and shift the budget accordingly. But that world is gone. GDPR, iOS restrictions, and browser-level changes have left most attribution models broken or unreliable. So what now? In this episode, I sat down with Fredrik Skansen, CEO of Funnel, to unpack how marketing intelligence actually works in a world where data is partial, journeys are fragmented, and the old models don't hold. Since founding Funnel in 2014, Fredrik has grown the company into a platform that supports over 2,600 brands and handles reporting on more than 80 billion dollars in annual digital spend. That scale gives him a front-row seat to the questions every CMO and CFO are asking right now. Fredrik explains why last-click attribution didn't just become inaccurate. It became misleading. With tracking capabilities stripped down and user signals disappearing, the industry has had to move toward modeled attribution and real-time optimisation. That only works if your data is clean, aligned, and ready for analysis. Funnel's platform helps structure campaigns upfront, pull data into a unified model, apply intelligence, push learnings back into the platforms, and produce reporting that makes sense to the wider business. This isn't about dashboards. It's about decisions. We also talk about budget mix. Performance channels may feel safe, but Fredrik points out they are also getting more expensive. When teams bring brand and mid-funnel activity back into the measurement framework, the picture often changes. He shares how Swedish retailer Gina Tricot grew from 100 million to 300 million dollars in three years, in part by shifting spend to brand and driving demand earlier in the customer journey. That move only felt safe because the data supported it. AI adds another layer. With tools like Perplexity reshaping search behavior and the web shifting from links to answers, click-throughs are drying up. But it's not the end of visibility. Content still matters. So does structure. The difference is that now your reader might be an AI model, not a human. That requires a rethink in how brands approach discoverability, authority, and engagement. What makes Funnel interesting is that it doesn't stop at analytics. The platform feeds insight back into action, reducing waste and creating tighter loops between teams. It also works for agencies, which is why groups like Havas use it across 40 offices through a global agreement. If you're tired of attribution theatre and want to understand what marketing measurement looks like when it's built for reality, this episode gives you a clear, usable view. Listen in, then tell me which decision you're still guessing on. Because marketing can be measured. Just not the way it used to be. ********* Visit the Sponsor of Tech Talks Network: Land your first job  in tech in 6 months as a Software QA Engineering Bootcamp with Careerist https://crst.co/OGCLA    

Join Endgame Town Hall 2025 bersama Gita Wirjawan, Bagus Muljadi, dan bintang tamu lainnya:Tom Lembong, ⁠Marty Natalegawa, ⁠Maudy Ayunda, ⁠Mahfud MD, ⁠Rocky Gerung, ⁠Agus Harimurti Yudhoyono (AHY), ⁠Iyas Lawrence, ⁠Andini Effendi, ⁠Husein Ja'far Al Hadar (Habib Ja'far), ⁠Aishah Prastowo, ⁠Angga Sasongko, dan masih banyak lagi!20 September, di Kartika Expo, Balai Kartini, JakartaBeli tiketnya sekarang: bit.ly/EGTH-TicketsAtau jadi bagian pergerakan intelektual ini:https://sgpp.me/endgametownhall-partn...---------------------Baca buku saya, 'What It Takes: Southeast Asia', sekarang di:https://sgpp.me/what-it-takes-ytatau di Periplus: https://sgpp.me/what-it-takes-periplus---------------------Dalam episode ini, Wamenlu Arif Havas Oegroseno membahas defisit pemahaman dunia tentang kelautan dan kepesisiran, serta bagaimana Indonesia bisa berperan dalam mengubah hal itu.#Endgame #GitaWirjawan #ArifHavasOegroseno---------------------Episode lain yang mungkin Anda sukai:https://youtu.be/3wCuoHKkmiwhttps://youtu.be/YdDLsEPbMzohttps://youtu.be/nP4So_ga3kw

When it comes to marketing, the boldest ideas often come from imagining a future no one else can see, then making it real.That's exactly what Stanley Kubrick achieved with 2001: A Space Odyssey, a film that married meticulous research with visionary storytelling to create the most realistic depiction of space the world had ever seen. In this episode, we explore the marketing lessons behind it with special guest Josh Golden, CMO at Quad.Together, we dive into how marketers can embrace risk, iterate through failure, compete on imagination rather than resources, and create experiences—both digital and physical—that deliver the elusive “wow” factor. All while staying relevant, resonant, and ready to invent the future.About our guest, Josh GoldenAs Chief Marketing Officer at Quad, Josh Golden is architecting the evolution of Quad as a marketing experience company. He leads a highly collaborative team that works with marketers around the world to clear the path for a frictionless solution to easily communicate with their optimal audience.Quad's clients are the lifeblood of its operations, driving the company's evolution and influencing its every action. Josh is helping the company combine Quad's history as a manufacturer and commercial printer with this marketer-obsessed philosophy to best support client growth and eliminate the interference that otherwise causes them to lose time, money, and customers.Since assuming his role, Josh has defined the Quad brand narrative, developed the company's “marketing experience” framing, implemented a new Quad design system and initiated brand and product marketing campaigns for key verticals.With more than three decades of experience in marketing, branding, media, and content, Josh is one of the most prolific connectors in the marketing industry. Prior to joining Quad in 2021, Josh was President and Publisher of Ad Age where he spurred transformative growth for the venerable, 90-year trade publication and media brand. His passion for driving evolution was also on display as Vice President, Global Digital Marketing, at Xerox; Group Director of Digital Marketing at NBC Universal; Chief Digital Officer at Grey Group; Managing Director, Digital at Havas; and head of the first digital division at Young & Rubicam.A self-proclaimed “professional groupie,” Josh avidly follows and cheers people who pursue their passions. He likes playing a little semi-aggressive tennis and makes a killer “cheater” banana bread. He lives in Westchester, NY with his wife and two teenage children.Josh received his MBA from New York University and his B.S. in communications from Ithaca College.What B2B Companies Can Learn From 2001: A Space Odyssey:Embrace the process, not just the end product. Kubrick went through a massive number of iterations before landing on the film we know and love today. Josh says, “There is not one singular moment; it's a series of failures.” In marketing, abandoned ideas aren't wasted. They're the iterations that lead to something great. Like Kubrick, be willing to test, discard, and refine until you find the version that truly resonates. The process is the work.AI can execute, but humans inspire. Hal, the AI in 2001, could run the ship, but couldn't imagine a better way forward. Josh says, “ Humans have the capacity to do the wow factor.” AI can give you the exact steps to execute a campaign, but it can't create the unexpected spark that makes it unforgettable. Your job as a marketer is to deliver that human insight and surprise that AI can't replicate.Inspiration doesn't have to start from scratch.2001 began as a loose adaptation of Arthur C. Clarke's short story The Sentinel, but evolved far beyond it. Josh reflects, “You're ultimately gonna go rewrite it in your own way.” In marketing, you can take inspiration from existing ideas, but the magic comes from reshaping them into something uniquely yours.Quote“There's moments that we all have as marketers where real ideas happen, and I celebrate those…but in truth…There is not one singular moment. It's a series of failures…That inspiration is evident in the film, and it's evident that in the actual process of trying and failing and trying and failing and trying and failing, and then getting to a point where you're like, wow, this is actually kind of okay.'”Time Stamps[00:55] Meet Josh Golden, CMO at Quad[01:27] The Role of CMO at Quad[02:54] Overview of 2001: A Space Odyssey[21:45] B2B Marketing Lessons from 2001: A Space Odyssey[25:28] The AI Character and Its Implications[26:42] AI vs. Human Creativity[43:21] Final Thoughts & TakeawaysLinksConnect with Josh on LinkedInLearn more about QuadAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

CMO Confidential Interview with Tom Goodwin, author, speaker, and former innovation head at Publicis, Zenith, and Havas. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: an unhealthy focus on the speed of measurement and short-term results; marketers having a "feeling of vulnerability" if they haven't heard of new tech; and the fact that many of the hyped direct-to-consumer brands like Casper and Ridge Wallets aren't actually doing that well. Tune in to hear the underestimated impact of "beauty" and a story about being locked out of a self-driving car.

In today's MadTech Daily, we cover WPP's profit falling 71% as the ad market slows, The Trade Desk shares dropping after its Q2 revenue is revealed, lawmakers urging Meta to remove Instagram map, and Havas launching AI tool to track brand visibility.

As an advertising creative, Ben Levy pulled all-nighters at agencies like StrawberryFrog, HAVAS, and RTO&P. His work for brands including Coca-Cola, Boost Mobile, New Balance, Jägermeister, Virgin America, and others occasionally earned him shiny things.As a presentation coach, Ben's taught the fine art of persuasion to everyone from creative freelancers to agency execs. He's spoken to and coached folks at shops like Mischief, Droga5, GREY, Ogilvy, Digitas Health, FCB, VML, etc.He's trained in three forms of martial arts, can slow his heart rate on command, and has an encyclopedic knowledge of Looney Tunes.Don't be too impressed though, he also managed to fail a Salsa class.

In today's MadTech Daily, we cover YouTube becoming the top TV choice for children, YouTube being added to Australia's social media ban for under 16s, as well as Havas reporting solid H1 results and expanding in Southeast Asia.

 Breaking and Entering's Media's Geno Schellenberger is writing Gen Z's ad industry playbook   Geno Schellenberger's Breaking and Entering Media takes pretension out of the press by using Gen Z-native content strategies to keep advertisers entertained and in the know.  In this episode of Question Everything, Geno opens up about the power of personal brand building in the age of AI, the most impactful Gen Z marketing strategies, and trends the industry should retire. It's a party, and Geno's inviting the industry's newest talent to dance. What you'll learn in this episode:  How Breaking and Entering Media started The best way to stand out as a Gen Zer in an AI-fueled world An outdated adland mindset that should retire The most surprising thing Geno has learned about the ad industry   How theater and improv can boost presentation skills What agencies get wrong with their positioning  What CMOs still get wrong about Gen Z The brand campaign that first made Geno say, “I want in.” The most overused breakthrough tactic right now What it really means to be authentic, and why it's non-negotiable Resources:   Connect with Geno on LinkedIn Learn more about Breaking and Entering Media on their website

Linda Descano's personal journey is an inspiring tale of resilience, adaptability, and unwavering determination. Raised in a traditional Italian Catholic family in South Philadelphia, Linda was instilled with the importance of education by her parents despite their lack of formal schooling. Influenced by strong, hardworking women in her family, Linda embraced the idea that she could be anything she wanted to be—that nothing could hold her back.  Linda is a certified financial advisor. She is now global Chief Integration and Marketing Officer for the Havas, Red Network, a Merge Media agency micro network within the Havas group.  In addition to overseeing the agency's global marketing and thought leadership activities, Linda provides communications counsel to clients across multiple industry sectors and stages of growth on brand reputation and corporate communication strategies and tactics.  This is not Linda's first career, she shares her inspiring story about her journey. Full disclosure, I met Linda years ago in New York City when she was in a different role and in fact, I was so inspired by her that I had to include her story in my book, Not Done Yet.    What You Will Hear in This Episode:    01:54 Linda's Early Life and Influences 04:09 Career Journey and Multiple Pivots 05:32 Facing Challenges and Overcoming Failure 10:05 The Power of Networking 30:56 Advice for Women Over 50   Quotes “You don't have to just be one thing. Keep learning, keep growing, and don't let anyone put you in a sandbox.” “Build real relationships by being willing to give, not just take. Practice good karma and always be respectful.” “Every experience teaches you something. Use failures as a learning opportunity to repackage your skills and present them in new ways”. “Never let age be a barrier to success. Your experience is invaluable; it's all about how you present it and continue to learn.”   Mentioned: LinkedIn   eConnect with Bonnie https://substack.com/@ownyourambition Gendered Ageism Survey Results Forbes article 5 Tips to own the superpower of your age IAMMusicGroup   Purchase my book Not Done Yet on Amazon:    If you enjoyed this episode of Badass Women Podcast, then make sure to subscribe to the podcast and drop us a five-star review.  

Havas Media Network's North American chief investment officer, Jon Stimmel, joins Campaign's Luz Corona to unpack the evolving world of media investment. From navigating supply chain volatility to integrating AI with intention into media buying, Stimmel explores how Havas Media is guiding clients through complex choices without sacrificing long-term strategy, offering insights on transparency with ad tech partners and balancing flexibility with pricing power in an uncertain economy. Plus, we dive into the agency's approach to retail media, cultural intelligence, community-based marketing and how Havas is redefining success across traditional and emerging channels.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Jodi Katz sat down with two powerhouse women making waves in personal health: Taryn Shockley, USA Sales & Education Manager at AlumierMD, and Kelly Murphy, General Manager at Lola. What followed was a deep, human, and often hilarious look at ambition, imposter syndrome, reinvention—and the workouts that keep them grounded.Taryn's story starts on the balance beam. A gymnast from age two, she was competing at elite levels by ten and earned a full ride to ASU. But when an injury ended her collegiate career, she made her first major pivot—into skincare. What began as a passion for facials turned into a sales role that demanded she master the art of influence in highly clinical, physician-led spaces. Today, she's navigating a category that's equal parts science and sales—and getting real about how to stay resilient when your numbers (or your self-worth) are on the line.Meanwhile, Kelly dreamt of being editor-in-chief of Seventeen Magazine—a goal she nearly touched when working at Penguin Books. But the realities of New York rent pushed her into digital marketing, where she built a versatile toolkit across SEO, UX, and data strategy at top agencies like Publicis and Havas. Now, she's steering the ship at Lola, a pioneer in clean period care, and facing challenges every modern marketer knows too well: a saturated market, rising media costs, and a pressing need to evolve the brand story. Her secret weapon? Relationship-building. Whether managing a 20-person team or advocating for upper-funnel investment, Kelly leads with connection—and a healthy dose of what she calls “female rage.”While their paths are wildly different, Taryn and Kelly share a trait we see often in the Where Brains Meet Beauty community: the willingness to leap. Whether it's changing industries, stepping into roles they weren't quite ready for, or pushing back on outdated business norms, both women prove that reinvention isn't just possible—it's powerful. Yes, we had fun. From underwater spin classes to soundscape-enhanced yoga, Taryn and Kelly gave us their go-to workouts and how they use fitness as both therapy and mental reset. (Spoiler: one peed on a trampoline, one has a Fuze House membership in every city.)Their stories are packed with honesty, hustle, and the kind of lessons you only learn by leaping before you're ready.

Et si l'IA faisait nos courses à notre place? Il fut un temps, pas si lointain, où quand nous voulions acheter quelque chose, nous tapions notre question sur Google. Et il nous rendait une longue liste de résultats, des dizaines de liens, de pubs, d'avis. C'était à nous de de farfouiller, de comparer, de cliquer. Bref, c'était nous le pilote. Désormais, nous posons la même question à ChatGPT, GEMINI ou Perplexity. L'intelligence artificielle nous répond directement. Une seule réponse claire, concise, personnalisée. Il n'y a plus de liste, pas de liens à trier. L'IA choisit pour nous. Pour le consommateur, c'est confortable. Mais pour les marques, pour les annonceurs, c'est un véritable tremblement de terre. Car si votre produit ne fait pas partie de cette fameuse réponse, vous n'êtes pas juste mal classé, vous devenez invisible. Ce n'est donc plus une compétition pour arriver premier sur une page Google. C'est une compétition pour être le seul site. Et dans cette nouvelle règle du jeu, il n'y a pas de deuxième chance. Les chiffres commencent à tomber. Selon une étude Havas, 70 % des Français qui demandent conseil à une intelligence artificielle pour un achat se laissent guider par sa réponse. Et un quart d'entre eux achètent ce qu'elle leur recommande. Forcément, c'est la panique du côté des agences de publicité, parce que, jusqu'ici, elles travaillaient le SEO, donc l'art de de rendre visible. Demain il faudra maîtriser le GEO, le Generative Engine Optimization. Autrement dit, comment, en tant que marque, être bien vu par une intelligence artificielle. Et, pour corser le tout, l'IA change, apprend, se met à jour sans prévenir. Pour les marques, c'est donc un nouveau défi. Elles doivent désormais séduire non seulement les consommateurs, mais aussi la machine intelligente qui les conseille. Et donc la révolution, elle est là, devant nous. Demain, ce n'est plus le client qui cherchera vos produits ou vos services, c'est l'intelligence artificielle qui décidera de les montrer ou pas. Et pour les marques, le risque est immense. Ne pas être la réponse, c'est ne plus exister du tout. Cette chronique révèle comment ChatGPT et consorts sont en train de remplacer Google dans nos décisions d'achat. Un bouleversement majeur pour les marques… et une bascule silencieuse pour les consommateurs. On écoute Amid Faljaoui --- La chronique économique d'Amid Faljaoui, tous les jours à 8h30 et à 17h30. Merci pour votre écoute Pour écouter Classic 21 à tout moment i: https://www.rtbf.be/radio/liveradio/classic21 ou sur l'app Radioplayer Belgique Retrouvez tous les épisodes de La chronique économique sur notre plateforme Auvio.be :https://auvio.rtbf.be/emission/802 Et si vous avez apprécié ce podcast, n'hésitez pas à nous donner des étoiles ou des commentaires, cela nous aide à le faire connaître plus largement. Découvrez nos autres podcasts : Le journal du Rock : https://audmns.com/VCRYfsPComic Street (BD) https://audmns.com/oIcpwibLa chronique économique : https://audmns.com/NXWNCrAHey Teacher : https://audmns.com/CIeSInQHistoires sombres du rock : https://audmns.com/ebcGgvkCollection 21 : https://audmns.com/AUdgDqHMystères et Rock'n Roll : https://audmns.com/pCrZihuLa mauvaise oreille de Freddy Tougaux : https://audmns.com/PlXQOEJRock&Sciences : https://audmns.com/lQLdKWRCook as You Are: https://audmns.com/MrmqALPNobody Knows : https://audmns.com/pnuJUlDPlein Ecran : https://audmns.com/gEmXiKzRadio Caroline : https://audmns.com/WccemSkAinsi que nos séries :Rock Icons : https://audmns.com/pcmKXZHRock'n Roll Heroes: https://audmns.com/bXtHJucFever (Erotique) : https://audmns.com/MEWEOLpEt découvrez nos animateurs dans cette série Close to You : https://audmns.com/QfFankxDistribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Escuche el programa de este miércoles 21 de mayo. La Luciérnaga, un espacio de humor y opinión de Caracol Radio que desde hace 33 años acompaña a sus oyentes en su regreso casa.

What's the last advertisement you simply can't forget? In this episode, WGSN's Create Tomorrow host, Cassandra Napoli, learns from Havas Lynx's Creative Director, Gabriel Araujo, about advertisers' evolving role in capturing consumer's short attention spans and why he enjoys collaborating with young and old to bring ideas to life.From generative AI and its ethical implications plus the effectiveness of IRL brand activations to cultivating joy to progress consumer culture, Gabriel shares his insights on crafting ads that resonate well. Find out how and why WGSN's brand strategies – Advertising, the rising Slow Advertising, and Restorytelling adding unique cultural value – and local, not global campaigns are driving advertising.

It is no surprise to any of you that the more meaningful your brand is to people, or customers, the more successful it will be. Well the good news is there is a company–Havas–who has been researching what makes a brand meaningful every year for the past 15 years. And this week Jim will talk with two leaders at Havas who oversee this annual research.Jim's guests on The CMO Podcast are Mark Sinnock, the Global Chief Strategy, Data and Innovation Officer at the Havas Group, and Joanna Lawrence, the global chief strategy officer at the Havas Media Network. Havas is one of the oldest and largest global communications companies. Founded in 1835 in Paris by Charles Louis Havas, today the group does business in 100 plus countries, with roughly 23,000 people; annual revenues approach $3 billion Euros. Each year since 2009 the Havas group has designed and fielded a massive research project called Meaningful Brands. The intent is to provide insights and guidance on how to build a brand that has deep meaning for its customers, thereby driving sustained growth and profitability. The scope is impressive: more than 1.5 million interviews, in 24 countries, with 41 categories and 2600 brands analyzed. Tune in as Jim chats with Mark and Joanna about learning from the latest Meaningful brands study.Havas' 2024 Meaningful Brands™ Global Report: People Face ‘Permacrises' with Resilience: https://havasmedianetwork.com/news/havas-2024-meaningful-brands-global-report-people-face-permacrises-with-resilience/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.