Podcast appearances and mentions of Tom Goodwin

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, Robert has a fabulous cocktail for the Californian sunshine, and him and Ian discuss a LinkedIn post by author, keynote speaker, and business transformation consultant Tom Goodwin that starts with the line “The less you know about something, the better the AI solution seems to be” and they dive into the topic of AI skills and the absurd idea of AI business transformation goals. They discuss: Generative AI requires subject matter expertise to be effective. Hiring for AI skills  Using AI as a research assistant not as a replacement for knowledge The role of creativity versus efficiency in AI applications. What does AI business transformation mean? The mistakes AI can make Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week The LinkedIn post where Tom Goodwin discusses this topic Post by Christopher Penn referring to people using AI in slides Insights on Seventh Bear, including their video podcast thingy Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn why so many ads today are ineffective and what marketers are getting wrong. Today, Tom Goodwin reveals the four simple truths about advertising, the surprising power of “wasted” marketing, and why aesthetics alone can make an ad more persuasive. You'll learn: Why most digital ads fail and how short-term thinking is to blame. The hidden power of repeated exposure (feat. Moreland & Beach's 1992 study). How slow-motion, jingles, and branding signals can make products feel more premium. Why targeting is overrated. The one thing marketers should focus on to create better campaigns without breaking the bank. This episode contains strong language.  ---- Access the bonus episode: https://nudge.kit.com/07a850cbb7 Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ Tom's book: https://www.koganpage.com/digital-technology/digital-darwinism-9781398601925  Follow Tom on LinkedIn: https://www.linkedin.com/in/tomfgoodwin/ Follow Tom on Twitter/X: https://twitter.com/tomfgoodwin ---- Sources:  Cialdini, R. B. (2021). Influence: The psychology of persuasion (New and expanded ed.). Harper Business. Goodwin, T. (2018). Digital Darwinism: Survival of the fittest in the age of business disruption. Kogan Page. Innes, M. (2023, May 5). CMO tenure falls to lowest level in more than a decade. MarketingWeek. https://www.marketingweek.com/cmo-tenure-falls/ Moreland, R. L., & Beach, S. R. (1992). Exposure effects in the classroom: The development of affinity among students. Journal of Experimental Social Psychology, 28(3), 255–276. https://doi.org/10.1016/0022-1031(92)90055-O SungJin, J. & Dubois, D. (2022). When and how slow motion makes products more luxurious. Journal of Marketing Research.

Susan Kahn is a business psychologist, a practitioner, and an academic, author of Bounce Back: How to Fail Fast and Be Resilient at Work. She joins My Wildest Prediction to share her boldest views on the future of work. Her conversation with Tom Goodwin revolves around the importance of actively listening in workplaces, being open about professional failures, and being a good leader. My Wildest Prediction is a podcast series from Euronews Business where we dare to imagine the future with business and tech visionaries. Hosted on Acast. See acast.com/privacy for more information.

Hear "The Buck Belue Show" every weekday morning from 10-11a on 680 The Fan ad 93.7 FM, the 680 The Fan App available on Apple and Android, with your Smart Speaker by saying Alexa or wherever you get and listen to your favorite podcast! Get the latest on Georgia sports, newsmakers, and more! Buck's BIG Take - Kirk Cousins played hurt Tom Goodwin, Braves 1B Coach, joined Buck Super Bowl Nugget #7 - The officials Bulldog Beat - Dan Jackson's NFL prospects Bulldog Beat presented by Georgia's Own Credit Union, Atlanta Area BMW Centers Georgia Pack and Load Marco's Pizza and Attorney Ken Nugent Final Word - Super Bowl See omnystudio.com/listener for privacy information.

Hear "The Buck Belue Show" every weekday morning from 10-11a on 680 The Fan ad 93.7 FM, the 680 The Fan App available on Apple and Android, with your Smart Speaker by saying Alexa or wherever you get and listen to your favorite podcast! Get the latest on Georgia sports, newsmakers, and more! Buck's BIG Take - Kirk Cousins played hurt Tom Goodwin, Braves 1B Coach, joined Buck Super Bowl Nugget #7 - The officials Bulldog Beat - Dan Jackson's NFL prospects Bulldog Beat presented by Georgia's Own Credit Union, Atlanta Area BMW Centers Georgia Pack and Load Marco's Pizza and Attorney Ken Nugent Final Word - Super Bowl See omnystudio.com/listener for privacy information.

Set to begin his second season manning the First Base coaching box for our Braves, Buck catches up with Tom Goodwin a week before pitchers & catchers report to North Port. See omnystudio.com/listener for privacy information.

The following is a BONUS EPISODE, hosted by Exposure Ninja's CEO, Charlie Marchant. ---------- Here's what most marketers are missing about Paid Search in 2025: while everyone's rushing to AI tools, the real transformation is happening right under their noses. We've analysed hundreds of campaigns, and here's the data-driven truth: mobile now drives 75% of all ad spend. Performance Max isn't just another campaign type – it's a six-channel ecosystem that most marketers fundamentally misunderstand. In this episode, we're revealing why broad match keywords are back, and how to leverage signals like device type and search history in ways most marketers aren't utilising enough. Exposure Ninja's Head of PPC, Tom Goodwin, will explain how you can strategise and create a highly profitable Paid Search campaign. Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: https://exposureninja.com/podcast/extra-045/ Watch this on YouTube instead: https://exposure.ninja/paid-search-2025 Listen to these episodes next: The Best SEO Strategies for 2025 ⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠ How Digital Advertising Works in 2025 ⁠https://exposureninja.com/podcast/343/⁠ Copy This FLAWLESS Content Marketing Strategy in 2025 ⁠https://exposureninja.com/podcast/extra-044/

Lukas Böni, co-founder of Planted, a company producing plant-based meat, joins My Wildest Prediction to share his boldest thoughts and sharp analysis of how vegan meat will revolutionise the food market. He'll share insights into how his company produces vegan steaks and why these are important, answering the provoking questions of our host Tom Goodwin. My Wildest Prediction is a podcast series from Euronews Business where we dare to imagine the future with business and tech visionaries. Hosted on Acast. See acast.com/privacy for more information.

It's a milestone moment for Alex & Annie: The Real Women of Vacation Rentals as we celebrate our 200th episode together with some of the most brilliant and influential podcasters in the vacation rental industry. To make this occasion extra special, Amber Hurdle and Travis Wilburn take over hosting duties, flipping the script by putting Alex & Annie in the guest seats. This episode is a tribute to the journey of not just Alex & Annie but the entire podcasting community that amplifies the voices of vacation rental professionals, pioneers, and enthusiasts. Joining the celebration are some of the industry's key influencers: Sarah and T, Wil Slickers, Tom Goodwin, Amber Hurdle, and Travis Wilburn. Together, they represent a collective history of over 1,100 episodes and more than 6 million listeners. This lively and inspiring conversation delves into the trends shaping the vacation rental industry, the origins of some of your favorite podcasts, and the transformative power of podcasting on careers and lives. Key Topics Discussed:

In this week's episode, we're thrilled to welcome back Tom Goodwin, CEO of Mountain Laurel Chalets and host of For the Love of Gatlinburg Podcast. Tom shares insights into his family-run vacation rental business in Gatlinburg, which has been a beloved destination for over 50 years. We dive into his journey of preserving the essence of Gatlinburg through his podcast and discuss how it celebrates the community's rich heritage and unique stories. Tom also gives an update on Mountain Laurel Chalets, including the lessons learned from a recent business acquisition and how they've grown their portfolio while staying true to their brand's values. From creating meaningful guest experiences to forming deep community ties, this episode is packed with inspiration for anyone in the vacation rental or hospitality industry. Key Topics Discussed:

Today I'm joined by Tom Goodwin, business transformation consultant and highly-acclaimed author and keynote speaker, for a exciting discussion on why brands are so important in today's digital age, how AI will impact the marketing sector, and how to innovate to stay competitive in the future.   Sponsored by https://www.b2bframeworks.com   Brought to you in partnership with https://awardsinternational.com

Head of PPC at Exposure Ninja, Tom Goodwin, chats to Tim Cameron-Kitchen about the main PPC mistakes we see businesses make and how you can fix them or avoid them altogether. Timestamps 00:00 — Intro 01:37 — Not Bidding On Your Own Brand 07:01 — Ignoring Quality Score 13:47 — Spelling Errors 16:36 — Sending People to 404 Errors 19:58 — Offers That Expire 22:00 — Not Using Audiences 27:40 — Not Using Broad Match 34:14 — No Performance Max or Only Performance Max Watch the video instead: https://exposure.ninja/8-ppc-mistakes Get the show notes: ⁠⁠⁠https://exposureninja.com/podcast/340 Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Google's AI Overviews to Reach 1 Billion Users by Year-End ⁠⁠⁠https://exposureninja.com/podcast/dojo-38/⁠⁠⁠ Why GEO is the New SEO (and How It Works) ⁠⁠⁠https://exposureninja.com/podcast/336/⁠⁠⁠ The Best B2B Marketing Strategies for 2025 ⁠⁠⁠⁠https://exposureninja.com/podcast/334/

In this episode, we're joined (again) by Tom Goodwin to share the launch of his podcast and upcoming media - For the Love of Gatlinburg Podcast! Tom shares a LOT more than just that however and goes into detail on building a brand, competing with the big guys, connecting with your local community and even more...Enjoy!⭐️ Links & Show NotesAdam NorkoScott FasanoConrad O'ConnellFor the Love of Gatlinburg Tom GoodwinMountain Laurel Chalets

In this special re-air of one of our most popular episodes, Alex & Annie revisit our insightful conversation with Tom Goodwin, CEO of Mountain Laurel Chalets. Tom's remarkable journey in the vacation rental industry, from unexpected beginnings to building a brand rooted in community, continues to inspire. Tom's Journey: Discover how Tom's unexpected entry into the vacation rental world, through his wife's family-run business in Gatlinburg, evolved into a thriving venture. His initial 18-month commitment turned into an 11-year commitment, filled with challenges and triumphs. Community and Branding: Explore Tom's insights into the profound impact of community involvement and branding in the hospitality industry. Learn how his diverse background seamlessly translated into revitalizing the Mountain Laurel Chalets brand. Looking to the Future: Tom shares his excitement for the future, including the acquisition of a new business and plans for a local podcast. Stay tuned as he promises to keep us updated on his journey throughout the year. Key Takeaways:

A CMO Confidential Interview with Tom Goodwin, author, speaker, and former head of innovation at Publicis, Zenith and Havas. Tom makes the case that much of today's marketing spending is wasted on a "playbook of precision" where everything can be attributed and all customers can be micro-targeted. Key topics include: why branding in the AI Age is more important than ever; why claiming performance marketing success may not represent actual success; and his belief that advertising and brand building are slow and weak, but necessary for the long-term success of most businesses. Tune in to hear a Restoration Hardware case study and learn about Fredkin's Paradox and the Dopamine Culture.Discover the digital ad secrets that could be wasting 80% of your budget in this insightful episode of CMO Confidential, hosted by seasoned marketing executive Mike Linton. Tune in to hear from Tom Goodwin, a leader in innovation and change, known for his thought-provoking book "Digital Darwinism." Key topics include the pitfalls of digital advertising, the over-reliance on attribution, and the misunderstood role of AI in marketing. Tom shares his unique perspective on the industry's outdated principles and the need for a return to brand-building fundamentals. As the former Head of Innovation at Zenith and SVP of Strategy and Innovation at Havas, Tom's insights offer valuable lessons for CMOs and marketers navigating today's complex landscape. Don't miss the chance to learn how to optimize your marketing strategies effectively. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with the latest marketing insights.#marketingagainstthegrain #affiliatemarketing #socialmediamarketing #mediabuying #marketinganalyticsCHAPTERS:00:00 - Intro01:34 - AI in Marketing08:38 - Issues in Digital Advertising10:53 - Flaws in Marketing Principles14:30 - Restoration Hardware Case Study16:43 - Role of CMOs in Marketing19:30 - Understanding Slow and Weak Marketing22:40 - Importance of Good Writing Skills25:00 - The WASL Effect and Dopamine Culture31:00 - Tom's Top Marketing Prediction32:40 - Final Thoughts and Questions34:35 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send Us Your Feedback!Can you imagine a world where the relentless march of technology isn't as swift as we perceive it to be? Join us as we explore this intriguing possibility with futurist and digital transformation expert, Tom Goodwin. In a thought-provoking conversation, Tom shares his insights on "Digital Darwinism" and the importance of maintaining a human-centred approach in the face of technological change.  Tom provides invaluable lessons on how making mistakes can lead to smarter, more creative strategies that truly resonate with audiences.As we navigate the current landscape of digital advertising, Tom challenges the conventional wisdom that hyper-personalised ads are the key to success. Instead, he advocates for crafting broad, well-designed campaigns that genuinely serve and respect audiences. Emphasising the concept of nowism, Tom breaks down the value of focusing on improving present-day customer interactions and connecting with people in meaningful ways. He paints a picture of a marketing industry that prioritises being helpful over mere innovation, encouraging brands to rethink their strategies and truly engage with their consumers.Looking to the future, Tom offers a glimpse into the advertising trends expected in 2025, highlighting the potential for more direct advertising and the emergence of premium web experiences. He stresses the importance of reconnecting with consumers to better understand their needs and preferences, urging marketers to break free from their echo chambers. By sharing insights from diverse individuals and inviting regular consumers into the conversation, Tom envisions a more people-centric approach that can drive innovation and success in marketing. Don't miss out on this enlightening episode that promises to reshape your understanding of digital transformation and marketing. Curious if your content strategy is ready to crush it in 2025? Let's find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand's growth. Ready to take the leap?

In this brilliant episode, Jason Foster delves into the transformative impact of artificial intelligence on businesses and everyday life with Tom Goodwin, a world-renowned trends and transformation expert, keynote speaker, consultant, and author. Tom shares his expert insights on how technology reshapes the rules of business, creates new possibilities, and influences consumer behaviour. From discussing the hype surrounding AI to exploring its practical applications and the importance of adapting to technological advancements, this conversation offers a comprehensive look at the future of AI in the corporate world and beyond. ***** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. They work with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and change management and leadership. The company was named one of The Sunday Times' fastest-growing private companies in 2022 and 2023 and named the Best Place to Work in Data by DataIQ in 2023.

Welcome to The Vintory Podcast: Top 10 Mistakes. Based on the Amazon best-selling book, Vacation Rental Secrets. Walk away with golden lessons from Tom Goodwin's vacation rental management escapades and learn how every mistake is a lesson in disguise.Enjoy!⭐️ Links & Show NotesVacation Rental SecretsTom GoodwinMountain Laurel ChaletsBrooke Pfautz 

This post was inspired by a conversation I had with Tom Goodwin that started on Twitter and which he expanded on LinkedIn. He gave me permission to base this podcast episode on these posts. I often think a lot about how lucky I am to have started my career with 25 ish years of in-office/store work, passive training, oversight, exposure via proximity, and camaraderie . This is by no means an anti-remote work thing, it's just an honest reflection on the head start being in a packed workplace from the age of 17 onwards. Something not everyone now gets. And yes I was lucky to feel like I (nearly) always worked at places that were high energy, that were dominated by quite supportive people, that I had great bosses, that had pretty motivated people, varied work, and the long hours were rewarding. But it wasn't 100% luck, it was a concerted effort to pick places on the basis of how I'd develop, not what I'd get paid. And I'm not suggesting companies should resort to 100% in person work, but I do think they should focus on creating environments where people feel a part of something, and supported. On Twitter, I told him that I was not fortunate to have that type of supportive work environment - I had monitoring, close surveillance, mandatory training and micromanagement.  Tom asked me something which stopped me short. "Why didn't you leave?" The short answer I gave was kids, a mortgage and stability. But it's deeper than that.  The choices and decisions I made about the companies I worked for and the jobs I accepted are rooted in my childhood perception of stability and responsibility, where I lived, the kind of daughter, parent and wife I wanted to be, the economic climate, golden handcuffs including access to work from home which was not common at the time and systematic limitations. Condensing 30 years of decisions and history into less than15 minutes is a challenging task.  Hopefully you find it interesting to view my career from a high level perspective. I used Microsoft Co-pilot to summarize valuable lessons others could learn from my story and I kind of like the output.  It feels a bit like a personal cheerleader who can see the positives peeking throught the details. Here are some valuable lessons that others can learn from your story: Resilience and Adaptability: Life is full of unexpected challenges, from economic downturns to personal losses. Your ability to adapt and bounce back is crucial. Lesson: Cultivate resilience and embrace change as an opportunity for growth. Navigating Career Transitions: Job markets fluctuate, and qualifications alone may not guarantee success. Your experience transitioning between industries highlights this. Lesson: Be open to learning new skills and consider transferable abilities when changing careers. Advocacy and Impact: Your advocacy for hybrid remote work made a difference. You were a pioneer in promoting flexible work arrangements. Lesson: Advocate for positive changes in your workplace or industry, even if it challenges the status quo. Mindset Matters: Mindsets shape our experiences. Facing layoffs and industry shifts, maintaining a positive outlook is essential. Lesson: Cultivate a growth mindset, stay adaptable, and view setbacks as opportunities for learning. Balancing Personal and Professional Life: Juggling personal challenges alongside work can be tough. Your story underscores the importance of balance. Lesson: Prioritize self-care, seek support, and recognize that life events impact professional performance. Unique Paths to Success: No two journeys are alike. Your unconventional path—through recessions, accidents, and losses—led you to where you are today. Lesson: Embrace your unique journey, celebrate achievements, and learn from setbacks.

In this episode, we chat with Tom Goodwin from Mountain Laurel Chalets in the Smokies about taking care of the guest, taking care of the owner, family, small but effective teams, stewardship and a lot more.Enjoy!⭐️ Links & Show NotesAdam NorkoScott FasanoConrad O'ConnellAlbum Digest (Podcast mentioned)Tom GoodwinMountain Laurel Chalets

Welcome to the CRO Spotlight Podcast, where we delve into the strategies, insights, and challenges of achieving sustainable and scalable growth in today's dynamic business landscape. In this episode, we explore the world of Chief Revenue Officers (CROs) and their critical roles in driving revenue growth for organizations. Our discussion is centered around a candid conversation with Tom Goodwin, a seasoned expert in facilitating meaningful transformations within companies.Tom shares invaluable perspectives on addressing short-termism and embracing industry changes, particularly in the context of the ever-evolving car industry. Alongside the host, Warren Zenna, Tom challenges conventional practices, advocating for simplification and profound understanding of industry shifts.We also dive into the complexities of communication, customer-centricity, and the impact of technology on sales and customer experience. Tom also discusses  the pitfalls of neglecting customer knowledge in product design and the essential need for honest conversations to navigate the intricacies of investor involvement.Join us as we explore the nuances of brand purpose in marketing and the effects of remote work on company dynamics, showcasing the real challenges and opportunities in driving sustainable growth in today's business environment.This episode is a thought-provoking exploration of the revenue space, providing valuable insights for business leaders striving for scalable growth in an ever-changing marketplace.00:00 CRO podcast featuring top revenue experts. Thanks for listening.04:49 Reassuring companies about ongoing success amid new tech.08:30 Questioning organizational decisions and promoting early innovation.12:40 Distractions in startups due to funding changes.15:10 Acquisition dynamics akin to human relationships surprise.19:53 Focus on customer needs and innovation loss.21:00 Measuring cost of customer service, advertising impact.24:57 Car app and technology didn't work well.27:41 Cost-saving compromises in design lead to dissatisfaction.31:04 Net promoter score criticized for being pointless.35:01 Brands aligning with causes may not matter.38:11 Brand purpose adds alignment and logic internally.42:29 Contemplating the impact of remote work.43:36 Early stages, long-term impacts uncertain, diverse perspectives.49:04 Seeking comfort without growth, challenges, and connections.52:51 Ideological divide creates volatile office environment.53:53 Balancing differences, complexities in work, cultural alignment.57:07 Enjoying the orchestration of mundane technological experiences.

In this captivating episode of “Alex and Annie: The Real Women of Vacation Rentals, we sit down with Tom Goodwin, a seasoned professional in the vacation rental industry, to explore his remarkable journey and the transformative power of community and branding in business. Tom's Journey: Discover how Tom's unexpected entry into the vacation rental world, through his wife's family-run business in Gatlinburg, evolved into a thriving venture. His initial 18-month commitment turned into an 11-year commitment, filled with challenges and triumphs. Community and Branding: Explore Tom's insights into the profound impact of community involvement and branding in the hospitality industry. Learn how his diverse background seamlessly translated into revitalizing the Mountain Laurel Chalets brand. Looking to the Future: Tom shares his excitement for the future, including the acquisition of a new business and plans for a local podcast. Stay tuned as he promises to keep us updated on his journey throughout the year. Key Takeaways:

Friend of Show Mark Bowman swings through the studio to join K-Mac to talk about Shohei Ohtani, the Braves coaching additions and more!  See omnystudio.com/listener for privacy information.

 In the final hour of this Tuesday edition of The Morning Shift, Tiffany, Mike, and Beau kick off the final hour by giving some people Wake Up Calls! The Morning Shift crew also allows callers to hand out some Wake Up Calls as well. Next, Tiffany, Mike, and Beau continue the final hour by reacting to Shohei Ohtani signing a 10 year $700 million dollar contract with the Los Angeles Dodgers, and discuss if they think the Braves would've ever even thought about signing Ohtani or any other player to a deal like that. Finally, Tiffany, Mike, and Beau close out this Tuesday edition of The Morning Shift by reacting to the Atlanta Braves filling three openings on their coaching staff yesterday by promoting Matt Tuiasosopo and Tom Goodwin from the minor leagues and hiring Erick Abreu. Then, Tiffany and Mike dive into the life of Beau Morgan in The Life of Squid! On this edition of The Life of Squid, Beau “Squidbilly'' Morgan explains how he and Mike Johnson's fantasy team made the playoffs against all odds and adversity.

Tiffany, Mike, and Beau close out this Tuesday edition of The Morning Shift by reacting to the Atlanta Braves filling three openings on their coaching staff yesterday by promoting Matt Tuiasosopo and Tom Goodwin from the minor leagues and hiring Erick Abreu. Then, Tiffany and Mike dive into the life of Beau Morgan in The Life of Squid! On this edition of The Life of Squid, Beau “Squidbilly'' Morgan explains how he and Mike Johnson's fantasy team made the playoffs against all odds and adversity.

A CMO Confidential interview with Tom Goodwin, author, speaker and former head of innovation at Publicis, Zenith and Havas. Tom shares thoughts on why generative AI is "A lot like having a million, really cocky, 16-year old interns working for you", how "The Internet has made advertising really bad," and and how "Everyone who understood technology has triumphed over people that actually knew what they were doing." Key discussion topics include why AI will take root in things that don't have to be done well, why it takes extraordinary innovation to create real value, and his belief that even though there have been data and media revolutions, marketing principles are still the same. Listen in to hear him explain the headline "Uber Finally Makes a Profit - World wonders if Pigs Can Fly." Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tom Goodwin is back for our first ever live event in London. As uncensored as ever, we cover all things digital transformation to the biggest myths in marketing, this time with some thought provoking questions from a live studio audience.Timestamps:00:00 - Start01:06 - Tom's background03:21 - Why Tom kept getting fired05:08 - What technology will change our lives?08:34 - We don't care about consumers10:21 - What opportunites are there?12:45 - Things that aren't changing16:52 - Jingles18:02 - Are brands dead?20:32 - Questions20:53 - The online advertising emperor has no clothes25:38 - Why are brands not calling out social media companies?28:28 - Biggest barrier to deliver on digital transformation31:45 - Should marketers be more respected?37:04 - How important is trust?42:17 - Why did Tom keep getting fired?44:49 - Is there ageism in marketing?49:22 - Does not having kids make Tom more uncensored?

The return of Uncensored CMO podcast legend Tom Goodwin. In this final flourishing episode recorded from Cannes Lions Festival of Creativity, in what has become our annual chinwag, we riff on everything from how advertising thinking can build big businesses to why marketeers invest in celebrities, despite the data not backing the value equation. What would our ideal Cannes festival look like? What would we do differently next year…. and where? And why we want to bring back the Tango Campaign!If you want more Tom, we'll be holding a LIVE Uncensored CMO at The Curzon Soho (not Scunthorpe) with the man himself, on 6th September 2023, discussing the 10 Biggest Myths in the Marketing Industry. Grab your tickets here -> https://system1group.com/uncensored-cmo-liveTimestamps:00:00 - Intro00:46 - What's Tom been up to in the past year?04:30 - The state of Cannes06:10 - AI has it's place07:22 - The power of re-using good creative15:26 - How AI can solve customer exeperience17:43 - Catergories that should be in Cannes19:43 - The Zero Budget Category21:11 - Cannes in Margate in February22:23 - Most fascinating relevations from the pod24:35 - The marketing bottom28:54 - The best work in Cannes31:10 - Working with budget constraints33:03 - When to invest in innovation34:16 - What Orlando Wood tells us about how art history can inform great communication strategy36:09 - Why are great adverts only made for the SuperBowl and Christmas…. And then not run for long enough?37:48 - Should you use characters or celebrities in your advertising?40:06 - Most impressive thing in Cannes45:06 - The Giant Cheeto at Cannes48:22 - Why we've stopped having fun in advertising54:00 - What will we be talking about at Cannes next year?Links: Winning Cheetos Ad Super Bowl insights System1 analysis of the decline of humour

Exciting opportunity for small to medium business owners employing 5-30 team members. Are you ready to learn, grow, and invest in your ongoing development? Don't miss out on our latest podcast featuring a special guest who shares invaluable insights for business success. In this episode, Troy Trewin asked Julie Perkins, the founder of Wyseminds based out of Amsterdam in the Netherlands, the final five questions: What does Julie believe is the hardest thing when growing a small business? Damian emphasizes keeping things relevant, and exciting, and keeping it curious and moving towards purpose is what makes running a business difficult. So he states the importance of having a strong network so you have to position yourself in this beautiful niche and be very clear about what you do and who you fit into and who you support. Julie's favorite business book is "Digital Darwinism" by Tom Goodwin. And the thing she liked about it was it places digitalization in a specific way in a business. She also said that his writing could help you start to get it in perspective by getting you to question where, what for, and also about the history of innovation. When it comes to professional development, Julie finds immense value in making herself redundant on a continual basis. One of her favorite platforms is ‘Mind Valley' which provides broad viewpoints going back to the accessibility of education. Juli suggests an effective tool for small business growth is learning the power of the network. This includes taking their network very seriously, investing in it, cherishing it, and celebrating it. And associating yourself with others in the industry, by making a particular niche out of yourself. Finally, if Julie could go back to day one of starting out, he would advise himself to be prepared and enjoy the ride. And that is going to be the most important thing that keeps her going day and night because it's going to be a very tough journey. Making sure to be super geared up for those good times and not good times to keep her eyes on the vision and the purpose. Keep her eyes on it and keep fitting well. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights!  Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

Episode 28 - A CMO Confidential Interview with Tom Goodwin, author, speaker and former head of Innovation at Publicis, Zenith and Havas. Tom shares his often provocative thoughts on how to rethink technology by focusing in on what it means versus what it is, why brands will matter more than ever, how folks will bungle AI, and why those managing marketing often miss the big picture by focusing on mundane analytics and "refinement within a closed ecosystem." Key topics include how companies get irrationally excited about new tech, the difference between the "religion of the story" and the "religion of optimization," his belief that the consulting world is "fueled by anxiety," that leaders should always be aware of what has not changed, and why Cannes was a "bit sad."   Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode is sponsored by The Vacation Rental Formula Business School. Discover more about the VRF B-School: https://www.vacationrentalformula.com/business-school/ Listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS497

Tom Goodwin had 369 stolen bases over his 14-year MLB career with six teams. He is now a roving instructor for the Braves. He talks about coaching first base while in town, his career, and the state of being a base stealer and leadoff man in his era. Plus he touches on our trip to historic Rickwood Field in Birmingham.

With all the new technology emerging - and insurers thirsty for knowledge - there's a growing need for someone to help figure out how to join it all together. Robin Merttens talks to Daren Rudd, VP Consulting - Head of Insurance Business and Technology Consulting, UK at CGI. You'll hear about Daren's personal experience and how he and his colleagues are helping insurers engage with new and innovative technology, data and analytics. Topics covered include: The most notable developments in how insurers engage with digital from the last decade Why technology is the new Lego Why we are looking in the wrong place to solve the industry's data problem Success stories in implementing IOT for insurers Go digital but allow time to dance  The book recommendation from this week's guest Daren is Digital Darwinism: Survival of the Fittest in the Age of Business Disruption by Tom Goodwin. If you like what you're hearing, please leave us a review on whichever platform you use or contact Matthew Grant on LinkedIn. Sign up to the InsTech newsletter for a fresh view on the world every Wednesday morning. To find out more about InsTech, our membership and offerings visit www.instech.co or contact us hello@instech.co Continuing Professional Development - Learning Objectives InsTech is accredited by The Chartered Insurance Institute (CII). By listening to any InsTech podcast, you can claim up to 0.5 hours towards your CPD scheme. By the end of this podcast, you should be able to meet the following Learning Objectives: List some of the recent technological advancements in the insurance industry Explain how the nature of technology is changing and why our relationships with technology must develop with it Outline a range of examples of successful IOT implementation by insurers If your organisation is a member of InsTech and you would like to receive a quarterly summary of the CPD hours you have earned, visit the Episode 248 page of the InsTech website or email cpd@instech.co to let us know you have listened to this podcast. To help us measure the impact of the learning, we would be grateful if you would take a minute to complete a quick feedback survey.

On the third episode of the “What is a Good Life?” podcast, I am joined by Tom Goodwin.  Tom is the author of Digital Darwinism, a keynote speaker, an advisor to Fortune 500 companies and start-ups, and a commentator on the future of advertising, marketing, technology and business. He also contributes to publications such as The Guardian, TechCrunch, Forbes, and the World Economic Forum, among many others.In this episode:- Observing the oddity of knowing what is good for us, even enjoying it, and rarely making it a habit- Comparing social media and in-person communication- Questioning where we spend all this time we save by using various apps?- Exploring what Tom is both optimistic and pessimistic about regarding our use of technology- Questioning the obsession we have with the optimising of and streamlining of human behaviour- The importance of challenging our own views and not taking life so seriouslyThe point of this podcast, in general, is not to provide you with neat little Top 5 actionable takeaways, if life were simply about absorbing intellectual information, we'd all have 6 packs (if that was your thing) and live the most productive lives imaginable. The point is to curiously observe what is going on for us as humans and to bring more of our behaviour into focus, which can lead to incremental, maintainable changes over the long-term (may not sound too sexy but I'm tired of the instant nonsense, and endless lists, people are promising elsewhere).Running Order:00:00 Introduction02:00 Exploring makes me, me, what I am about04:20 We don't get addicted to things that make us happy 07:00 Surprising how hard it is to do the things you like11:30 How Social Media and in-person communication compare15:30 Levelling up or deepening our conversations from small talk20:20 How authentic are we being in conversation and life (reading off a script)25:30 What brings Tom happiness 28:30 Seeking out different points of view31:50 VCs investing in making life more efficient without making the world better35:10 Stripping human connection out of life38:20 What innovations make Tom optimistic and pessimistic about the future with regards to technology?41:30 AI 43:50 Technology is still a mirror or a lever of human behaviour47:30 Try not to take life too seriously52:10 Stop worrying about things we can't control54:30 Challenges to facing a good life – choosing the right thing is much harder than you think55:50 The Loop first thing in the morning – Facebook, Twitter, LinkedIn – 45 mins gone58:15 What is a good life? for TomSubscribe for weekly episodes, every Tuesday, and check out my YouTube channel for daily clips and weekly reflections.For further content and information check out the following: - For clips and video of the podcast: https://www.youtube.com/@whatisagoodlife/videos- My newsletter: https://www.whatisagood.life/- My LinkedIn: https://www.linkedin.com/in/mark-mccartney-14b0161b4/

As the curtain falls on the first season of the Sleeping Barber Podcast, Marc and Vassilis reflect on the many conversations with their guests over the year and highlight their key “uh huh” moments. This is a shorter podcast (by our standards), so sit back and enjoy this conversation with a cup of egg nog beside a crackling fire. Seasons greetings to all our listeners! We are looking forward to 2023. ____________ The Sleeping Barber Podcast: Follow our updates here: https://www.linkedin.com/company/sleeping-barber/ Follow or get in touch with our hosts: Marc Binkley: https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/ ____________ Timestamps 0:46 - Show Intro 2:14 - Mary Kyriakidi customers are serial adulterers 5:10 - Chris Walker B2B and B2C customers are more similar than we'd like to believe 7:05 - Nicole Hartnett media reach is more important than frequency 8:12 - Roger Martin, the relentless focus on the consumer 10:26 - Roger Martin disruption is not an equal opportunity event 11:40 - Jennifer Riel creates great choices by falling in love with ideas that aren't ours 14:50 - Dave Bunce why marketers need to learn the language of finance 18:34 - Hermann Simon Profit = Price x Volume - Costs 25:22 - Sandeep Dayal, the ethics of marketing 28:24 - Orlando Wood and Jon Evans broad-beam attention 30:14 - Jon Mowatt creating emotional video content for the context of consumption 31:25 - Ty Heath, Faisal Sidiqqui and Ian Barnard performance branding on big or small budgets 31:56 - Tom Goodwin challenging the trends & creating innovative pilot projects 36:22 - Dan White, the importance of continuous learning for your marketing career 39:22 - Where the Sleeping Barber's name came from ____________ Where to Listen Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4v0kaM3... Google Podcasts: https://podcasts.google.com/feed/aHR0... Youtube: https://www.youtube.com/@sleepingbarberpodcast © 2022 Sleeping Barber

Episode 19 is here, and it's a good one! We host Tom Goodwin, an advertising and media provocateur, speaker, and consultant. He is the author of the book Digital Darwinism which is now in its second edition. He answers our questions regarding marketing trends lists, why they don't change much over time, what is simply noise, and we even get into elements of his book. This is a thought-provoking episode that you should make time for. Enjoy the show! ____________ Our Guest: Follow Tom Goodwin: https://www.linkedin.com/in/tomfgoodwin/ Company Website: https://www.allwehaveisnow.co/ Personal Website: https://www.tomgoodwin.co/ The Edge: https://www.euronews.com/next/next-series/the-edge ____________ The Sleeping Barber Podcast: Follow our updates here: https://www.linkedin.com/company/sleeping-barber/ Follow or get in touch with our hosts: Marc Binkley: https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/ ____________ Literature and Links: Surviving A Mass Extinction Event in The Corporate World: https://mackinstitute.wharton.upenn.edu/2019/surviving-a-mass-extinction-event-corporate-world/ For All The Talk of Change, Things Haven't Changed That Much: https://www.linkedin.com/posts/tomfgoodwin_for-all-the-talk-of-change-things-have-activity-6986720297160744960-V41T/ Tom's Book: https://www.amazon.ca/Digital-Darwinism-Surviving-Business-Disruption/dp/1398601926/ ____________ Timestamps: 0:46 - Intro to Tom 3:00 - Why are annual trends popular? 5:04 - Why don't trends change very much over time? 7:19 - Nowism 9:47 - Why do we get sucked into trends 13:04 - Is there any truth to the unprecedented disruption argument? 15:22 - The gulf between trends and innovation 18:23 - Most companies don't have to change 21:26 - The frustration with trends 22:55 - Why ideas die 26:03 - What we should learn from the past revolutions 29:27 - We haven't taken advantage of what already exists 31:18 - What are companies getting wrong about digital transformation 33:45 - Leading change through pilot projects 35:29 - Getting digital transformation right 39:00 - Why McDonalds is one of the best digital transformation case studies 42:22 - Marketers need to share insights outside of marketing 48:36 - Why we struggle with customer centricity 51:10 - What is the opportunity for digital transformation in B2B? 53:08 - Why VC funding is getting it wrong 57:30 - Companies getting it right with trends 59:11 - How to learn more about Tom 1:00:11 - Post-Pod with V and Marc

To find out more about the workplace culture course go to the website or the book page.After recent episodes have made a case that the office might be on the way out, today is a voice who dares to say otherwise. Tom Goodwin is an active voice in media - operating somewhere between provocateur and consultant. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a 'must follow' by Fast Company. In the conversation we discuss how there's a danger that we might be turning our backs on something special in the office, 'dog mode' and how the best technology is the technology that we have available to us now.Tom's new book is a total rewrite of his first book Digital Darwinism. See acast.com/privacy for privacy and opt-out information.

Tom Goodwin is the co-founder of innovation consultancy, All We Have Is Now. Tom is however much more than just an entrepreneur. Tom has spent over 20 years studying topics such as the impact of new technology, changing consumer behaviours, and trends in digital marketing and as such is regarded as one of the experts in his field. He is also the author of Digital Darwinism, a business book that explores the current digital transformation in business. As well as this Tom is a much sought after public speaker and has spent much time educating audiences all over the world on digital transformation and innovation.Tom sat down with Riding Unicorns for what turned out to be quite a lively debate on the topic of venture capital. Tom makes his feelings on VC's abundantly clear throughout the episode. We go on to learn that Tom's main gripe is his belief that VC's have become unimaginative in their approach to investing, which in his mind, is resulting in a slew of uninspiring and in some cases copycat companies. Towards the end of the episode the conversation turns to brand building, a topic Tom is very familiar with. Unsurprisingly Tom is full of fascinating insights and even goes on to provide founders with some sage advice on the subject. Make sure to like and subscribe to the Riding Unicorns podcast to never miss an episode. Also don't forget to give Riding Unicorns a follow on Twitter and LinkedIn to keep on top of the latest developments.

We live in the most interesting times - with both the blessings and the curses that come with that. In retail and commerce today, that means processing all the noise of short term inputs against longer trends and core truths and deciding what investments to make and roads to take. Tom Goodwin, a retail consultant, author, speaker and asker of the annoyingly perceptive question, brings his latest views on the interesting times we live in, the opportunities that await, and the importance of often choosing the simplest path as the most meaningfully consequential.

I've always had a bit of a love, hate relationship with Cannes. It's wonderful that we celebrate creativity with this event, but seeing how the festival rewards a certain type of creativity, particularly short term activation and purpose recently, I'm starting to wonder how effective Cannes Lions winners are in the real world.So who better to talk to about this than Tom Goodwin, who isn't short of uncensored opinions, to find out what he really thinks of Cannes. Is it just a jolly for the industry? or is it something more?-> Listen to my previous episode with Tom Whether Web3 is the next big thing How dis-interested we are in real people's lives The cost of luxury opinions Having a seat at the Davos table Why normal people do all the wrong things How purpose has replaced creativity Making good advertising that sells How big tech stole the creative football Comparing Cannes to previous years How the Cannes experience can vary The status symbol of Cannes passes The future of travel to Cannes Tom's view on Gary Vee's talk Inventing the perfect Cannes The case for seducing and entertaining

Why are humans so addicted to new technology? We race to embrace that latest technological development even when it makes a task more difficult. We ignore the inefficiency we just created whilst marvelling at our engineering prowess! Tom Goodwin points out and corrects these errors in judgement in his work as a consultant, speaker, author and presenter to organisations where the C Suite are at risk of burning resources on adolescent implementations of technology. In a way it's understandable because being more outlandish is the only way futurists and technologists gain enough attention and they have captured boardrooms of companies everywhere. Tom has a foundational belief of 'human first' and in this discussion we explored: The attraction of technological hyperbole Media is geared for attention seeking and outrage Commonwealth countries resist following the USA into divisive politics The road-centric society When a technology succeeds too rapidly Techno geeks and their brains that took over the world Building empathy into technology Restaurants that ruin themselves with technology Covid-19 excuses in call centres Are cryptocurrencies just technological indulgences? Elon Musk's enormous ego and dedication to free speech Twitter is not a traditional 'public square' The New Normal The pandemic lasted for different lengths of time for different people Questioning reality - are we all just Sims? The importance of working in an office (not from home) Fashionable 'tolerance' Beauty, difference and class structures Watch the full interview at: https://discernable.io/tom-goodwin-we-are-addicted-to-new-technology ------------------------------------- DISCERNABLE The Video Archive: https://discernable.io Prefer audio? Search for 'It Is Discernable' on Spotify and Apple Podcasts Join our Private Community: https://discernable.locals.com Purchase tickets (and replays) to our Town Halls: https://discernable.io/townhall TOM GOODWIN https://www.linkedin.com/in/tomfgoodwin https://twitter.com/tomfgoodwin https://www.amazon.com.au/Digital-Darwinism-Surviving-Business-Disruption/dp/1398601942

How can you cut through all the unnecessary complexity of adopting new technology and new digital concepts for your business? Bobby was joined by Tom Goodwin, author of the book Digital Darwinism to find out

Looking Outside Episode 13 tackles deeper, critical and courageous thinking, with industry leader on disruptive Rethinking, Tom Goodwin, Co-Founder of All We Have Is Now and world-renowned speaker on business transformation. As someone who proclaims to ‘profoundly not give a shit', and voices his views regularly to a large audience, Tom shares how he braves feedback and negative perceptions by following the voice of the every day person and championing uncommon perspectives. Tom and Jo discuss the set backs sometimes faced in the corporate world in voicing a contrary opinion, why ‘nonsense' business plans should be called out, and how asking powerful questions can be more helpful than presenting an answer or being right. Tom also shares how he is fueled to more deeply understand (all types of) people, to learn from others and to practice an openness to being uncomfortable. Or as he puts it, finding the boundary of what you know and going past it. -- To look beyond the familiar, Tom puts himself in situations where he can physically observe something different, and potentially uncomfortable. He does this by changing his routine, for example walking instead of driving somewhere, and while doing that being observational with what he's surrounded by. He also regularly speaks with people outside the industry, the 'everyday consumers' we create and design for, to hear the truth from their perspective. -- Tom Goodwin is a world-renowned trends and transformation expert, and the founder of All We Have Is Now (AWHIN, Inc), an innovation consultancy.  Tom hosts https://www.euronews.com/next/next-series/the-edge (The Edge), an original series on Euronews which reaches 250 million households, explores the future of business and culture through technology and spotlights the companies and people taking bold leaps into what's next. He is the author of https://www.amazon.com/Digital-Darwinism-Survival-Business-Disruption/dp/0749482281 (Digital Darwinism), a business book that has been translated into seven languages, with a second edition coming in spring 2022. He has amassed over 700,000 followers on LinkedIn, where he has been voted as the #1 Voice in Marketing. A global speaker, he has delivered over 100 keynote speeches at leading public and private events across more than 42 countries.  Tom advises Fortune 500 companies and startups on business transformation and innovation. As a proponent of “nowism,” a more practical form of futurism, he believes that we have all the technology we need at our disposal and we can drive meaningful growth by taking action and using our imagination to unleash its power.  Find out more about Tom at https://www.tomgoodwin.co/ (www.tomgoodwin.co) & follow him on LinkedIn https://www.linkedin.com/in/tomfgoodwin/ (/tomfgoodwin). -- Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, innovator and futurist at Mars Wrigley. Find out more about Jo & Looking Outside at http://www.looking-outside.com/ (www.looking-outside.com). Connect https://www.linkedin.com/in/joannalepore/ (with Jo) and join the https://www.linkedin.com/company/looking-outside (Looking Outside community) on LinkedIn. Check out Jo's foresight podcast https://futureimagined.captivate.fm/ (Future Imagined) (produced for Mars Wrigley). -- Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don't necessarily reflect those of their employers. Copyright 2022. https://open.spotify.com/artist/25qwu3aIpjYYDP4N3bSyOP?si=9rhyyN6zSR2zOzwnfO4jPg (OBOY) and https://open.spotify.com/artist/4v8uHQhTEihuZ6BLCgQRtz?si=qFaavpDbSNSwATS9TPvI7g (Mikey Geiger) music features in Episode 13.

Is Uber really better than hopping in a taxi? Is eCommerce really superior to in-store shopping? Does anyone really want to eat a taco in the metaverse? These are just some of the questions that Tom Goodwin asks. And with 700k+ followers on LinkedIn, he is one of the most influential voices in the world of media and innovation. Enjoy this wide-ranging conversation with Jon Davids and Tom Goodwin.   Tom Goodwin: LinkedIn | His book "Digital Darwinism"   Visit JonDavids.com for more info. And follow Jon across social: Twitter - @realjondavids Instagram - @jon_davids LinkedIn - @jondavids

Tom Goodwin of Mountain Laurel Chalets in Gatlinburg, Tennessee is celebrating 50 years of making limited edition memories for guests.  In this episode we dive into his direct marketing techniques, which are among the most holistic and comprehensive we have ever encountered.     Mountain Laurel Chalets: www.mtnlaurelchalets.com Rue Bar Rue: https://www.ruebarue.com Track: https://trackhs.com Bomb Bomb: https://bombbomb.com   This episode is brought you by PointCentral: https://www.pointcentral.com/vrmb/ the leaders in smart home automation, and Breezeway, https://www.breezeway.io/vrmb the best in class property care and automations platform.   Join VRMB Communities: https://www.vrmb.com/membership/

Tom Goodwin is an author of a quote you might just have heard of: "Uber, the world's largest taxi company, owns no vehicles. Facebook, the world's most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world's largest accommodation provider, owns no real estate. Something interesting is happening."He does other things too, like spending an immense amount of time on LinkedIn and writing some seriously impressive books - two of them in fact - Digital Darwinism 1 and 2 (out now in the UK).What we covered in this episode: From architecture to advertising Coping with job rejection letters Jon blags himself a job The terrifying feeling of going solo Being a Decathlete rather than sprinter The importance of saying No How the industry lost its way Why customer service has been lost The story behind THAT quote Potential applications of the insight and its limitations How we may be coming full circle Why is better to leverage existing tech rather than gambling on new The challenge of the Metaverse and how society will reject it How technology should be making us more human not less Technology as augmentation rather than replacement Why nothing new has happened in the past 8 years The power of Nowism vs Futurism The biggest barriers to innovation inside larger corporate businesses Where the next big innovations should be The ‘in the office' auto reply Tom's new book is out now Links Follow me on Twitter: @uncensoredCMO Follow me on LI: LinkedIn My website: www.uncensoredcmo.com Email me: jon@uncensoredcmo.com

When it comes to technology, it's all too easy to get distracted by the shiny things that promise to change the world, yet change almost nothing meaningful about your business.   True transformation isn't about the technology waiting, it's about how you make the most of the technology you have.  Today's guest, Tom Goodwin , Author, Influencer and Co-Founder of ALL WE HAVE IS NOW , joins the show to share how we can optimize technology to help deliver value and make our businesses more human.   Join us as we discuss: The problem with futurism What people get wrong about the evolution of technology Why technology may change, but human nature won't (and what that means for your organization)  Craving more? You can find this interview and many more by subscribing to C-Suite Blueprint on Apple Podcasts, on Spotify , or here.

In this episode Tom Goodwin documents his humble beginnings in Fresno, CA to a 14 year career as a Major League Baseball player.  Passion, perseverance and the joy of playing a childhood game are some of the reasons he credits for a successful career in baseball and in life.  The son of a Judge and an Educator, he talks about what is was like to have a strong and supportive family and how it helped to mold him into the man he is today. Lastly we discuss his recent trip to the Negro Leagues Baseball Museum and how important it is to know the history of those that paved the way for him and many others. 

Tom Goodwin recalls the Chemistry Department landscape in 1978, his efforts to help usher in a focus on research, introduce green chemistry, work with elephants, and more in this conversation with Dr. Laura MacDonald '09.

The one where Darian interviews Tom from All We Have Is Now.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE today.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Tom Goodwin:Website - https://www.tomgoodwin.co/Website - https://www.allwehaveisnow.co/LinkedIn - https://www.linkedin.com/in/tomfgoodwin/Twitter - https://twitter.com/tomfgoodwinAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy