Podcasts about digital darwinism

Does AI represent an extinction-level event for your business? In this episode, we ask the important question: how can your company become the bird, not the pterodactyl, in the age of digital Darwinism? Pete Buer sits down with Wolf Ruzicka, SVP of Strategic Advisory at Solvd and author of AI Driven: Staying Alive in the Age of Digital Darwinism. Wolf lays out a five-step roadmap to move from AI novice to AI-native, including how to reclaim your digital destiny, activate unstructured data, and prepare for generative AI's superpowers. They discuss why executive education is a key barrier to adoption, what “digital marines” can do for your team, and how out-of-paradigm thinking—like intelligent RFP matching—will define the next generation of AI impact. Also, in "AI in the Wild", Courtney Baker and Pete discuss the business implications of Deutsche Telekom's new AI phone and what it signals for device interaction and workplace productivity. Spoiler alert: if done right, AI-first hardware could transform user experience far beyond the consumer world. Don't miss Knownwell's platform showcase! If it's after April 15, watch the replay at www.knownwell.com/showcase.   Watch this episode on YouTube: https://youtu.be/RpNzJ257qTs  Learn more and sign up for Knownwell: www.knownwell.com AI Knowhow is brought to you by the team at Knownwell.

A CMO Confidential Interview with Tom Goodwin, author, speaker, and former head of innovation at Publicis, Zenith and Havas. Tom makes the case that much of today's marketing spending is wasted on a "playbook of precision" where everything can be attributed and all customers can be micro-targeted. Key topics include: why branding in the AI Age is more important than ever; why claiming performance marketing success may not represent actual success; and his belief that advertising and brand building are slow and weak, but necessary for the long-term success of most businesses. Tune in to hear a Restoration Hardware case study and learn about Fredkin's Paradox and the Dopamine Culture.Discover the digital ad secrets that could be wasting 80% of your budget in this insightful episode of CMO Confidential, hosted by seasoned marketing executive Mike Linton. Tune in to hear from Tom Goodwin, a leader in innovation and change, known for his thought-provoking book "Digital Darwinism." Key topics include the pitfalls of digital advertising, the over-reliance on attribution, and the misunderstood role of AI in marketing. Tom shares his unique perspective on the industry's outdated principles and the need for a return to brand-building fundamentals. As the former Head of Innovation at Zenith and SVP of Strategy and Innovation at Havas, Tom's insights offer valuable lessons for CMOs and marketers navigating today's complex landscape. Don't miss the chance to learn how to optimize your marketing strategies effectively. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with the latest marketing insights.#marketingagainstthegrain #affiliatemarketing #socialmediamarketing #mediabuying #marketinganalyticsCHAPTERS:00:00 - Intro01:34 - AI in Marketing08:38 - Issues in Digital Advertising10:53 - Flaws in Marketing Principles14:30 - Restoration Hardware Case Study16:43 - Role of CMOs in Marketing19:30 - Understanding Slow and Weak Marketing22:40 - Importance of Good Writing Skills25:00 - The WASL Effect and Dopamine Culture31:00 - Tom's Top Marketing Prediction32:40 - Final Thoughts and Questions34:35 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send Us Your Feedback!Can you imagine a world where the relentless march of technology isn't as swift as we perceive it to be? Join us as we explore this intriguing possibility with futurist and digital transformation expert, Tom Goodwin. In a thought-provoking conversation, Tom shares his insights on "Digital Darwinism" and the importance of maintaining a human-centred approach in the face of technological change.  Tom provides invaluable lessons on how making mistakes can lead to smarter, more creative strategies that truly resonate with audiences.As we navigate the current landscape of digital advertising, Tom challenges the conventional wisdom that hyper-personalised ads are the key to success. Instead, he advocates for crafting broad, well-designed campaigns that genuinely serve and respect audiences. Emphasising the concept of nowism, Tom breaks down the value of focusing on improving present-day customer interactions and connecting with people in meaningful ways. He paints a picture of a marketing industry that prioritises being helpful over mere innovation, encouraging brands to rethink their strategies and truly engage with their consumers.Looking to the future, Tom offers a glimpse into the advertising trends expected in 2025, highlighting the potential for more direct advertising and the emergence of premium web experiences. He stresses the importance of reconnecting with consumers to better understand their needs and preferences, urging marketers to break free from their echo chambers. By sharing insights from diverse individuals and inviting regular consumers into the conversation, Tom envisions a more people-centric approach that can drive innovation and success in marketing. Don't miss out on this enlightening episode that promises to reshape your understanding of digital transformation and marketing. Curious if your content strategy is ready to crush it in 2025? Let's find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand's growth. Ready to take the leap?

BEST OF 2023 EPISODES:Today's guest is Tom Goodwin, a digital business transformation specialist and the founder of All We Have Is Now, a consultancy created to help companies unleash the power of new technology, focusing on making better products and services and on consumer-centricity.This was a fantastic conversation. One part analysis of the world of business and work. One part therapy session.Tom's the host The Edge", an original series on Euronews which reaches 250 million households and the author of Digital Darwinism.He's a proponent of what he calls “Nowism” (also the name of his newsletter), which he describes as "a more practical form of futurism". His point of view is that we already have the technology we need to drive meaningful growth. We just need to take action and use our imagination to unleash its power.Tom always offers a great take on the challenges and opportunities in the business world and has an interesting perspective on the future of work. He and Ollie discuss:Why Tom's an optimist but avoids hype.How zooming out can help you get a realistic perspective of what matters to people.What people have got right and wrong when it comes to finding meaning in their jobs.Lessons we can learn from marketing, including listening, observing people and being curious.What makes a good question, and the importance of asking difficult ones.The role technology should play in making us more human.LINKS:Tom's LinkedInTom's websiteNowism newsletter--------------------------You can get in touch or find out more about me using one of the links below:Book me to speak with your team.Ollie's LinkedInFuture Work/Life NewsletterMy bestselling book, Work/Life Flywheel: Harness the work revolution and reimagine your career without fear, is out now. You can order your copy HERE (UK) or HERE (US). Here's what Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret, Drive and When, has said about it:"Creating new opportunities requires fresh thinking. With the Work/Life Flywheel model, Ollie Henderson gives you the system you need to make bold changes in your career and the motivation to share your ideas with the world.” Hosted on Acast. See acast.com/privacy for more information.

"Survival of the Fittest in the Age of Digital Disruption"

達爾文於1859年提出進化論，這個理論同樣適用於每天有大量網路企業誕生的數位商業領域，只有適應力及韌性最強的網路企業，才能在未來繼續存活。

As a provocateur who stands against the hype, Tom Goodwin doesn't mince words. It's a candour he brings to What The Luxe's latest episode as, alongside Anant, the two journey through topics like the philosophy of superfakes, death of longform, whether AI hype is warranted, loyalty myths and more. All underpinned by the necessity of nuance and context in a noisy, hype-driven world.

Exciting opportunity for small to medium business owners employing 5-30 team members. Are you ready to learn, grow, and invest in your ongoing development? Don't miss out on our latest podcast featuring a special guest who shares invaluable insights for business success. In this episode, Troy Trewin asked Julie Perkins, the founder of Wyseminds based out of Amsterdam in the Netherlands, the final five questions: What does Julie believe is the hardest thing when growing a small business? Damian emphasizes keeping things relevant, and exciting, and keeping it curious and moving towards purpose is what makes running a business difficult. So he states the importance of having a strong network so you have to position yourself in this beautiful niche and be very clear about what you do and who you fit into and who you support. Julie's favorite business book is "Digital Darwinism" by Tom Goodwin. And the thing she liked about it was it places digitalization in a specific way in a business. She also said that his writing could help you start to get it in perspective by getting you to question where, what for, and also about the history of innovation. When it comes to professional development, Julie finds immense value in making herself redundant on a continual basis. One of her favorite platforms is ‘Mind Valley' which provides broad viewpoints going back to the accessibility of education. Juli suggests an effective tool for small business growth is learning the power of the network. This includes taking their network very seriously, investing in it, cherishing it, and celebrating it. And associating yourself with others in the industry, by making a particular niche out of yourself. Finally, if Julie could go back to day one of starting out, he would advise himself to be prepared and enjoy the ride. And that is going to be the most important thing that keeps her going day and night because it's going to be a very tough journey. Making sure to be super geared up for those good times and not good times to keep her eyes on the vision and the purpose. Keep her eyes on it and keep fitting well. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights!  Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

If someone is forced to do an illegal act, are they guilty of the act? The guys get into the muddy waters of how culpable we are when forced to do something illegal, regardless of how vile. Also, another person mauled by a wild animal (stay away from them, people). Another psychedelics conversation and their benefits. Plus, Ryan learns how to pronounce "raccoon" and Tiler defends his use of the phrase "likeable serial killers". Passive aggressive bumper stickers, the connection between stupidity and taking selfies, and testing if you're allowed to say a word out loud... by saying the word out loud. They are THOSEGUYSYOUHATE!

Today's guest is Tom Goodwin, a digital business transformation specialist and the founder of All We Have Is Now, a consultancy created to help companies unleash the power of new technology, focusing on making better products and services and on consumer-centricity.This was a fantastic conversation. One part analysis of the world of business and work. One part therapy session.Tom's the host The Edge", an original series on Euronews which reaches 250 million households and the author of Digital Darwinism.He's a proponent of what he calls “Nowism” (also the name of his newsletter), which he describes as "a more practical form of futurism". His point of view is that we already have the technology we need to drive meaningful growth. We just need to take action and use our imagination to unleash its power.Tom always offers a great take on the challenges and opportunities in the business world and has an interesting perspective on the future of work. He and Ollie discuss:Why Tom's an optimist but avoids hype.How zooming out can help you get a realistic perspective of what matters to people.What people have got right and wrong when it comes to finding meaning in their jobs.Lessons we can learn from marketing, including listening, observing people and being curious.What makes a good question, and the importance of asking difficult ones.The role technology should play in making us more human.LINKS:Tom's LinkedInTom's websiteNowism newsletter--------------------------You can get in touch or find out more about me using one of the links below:Book me to speak with your team.Ollie's LinkedInFuture Work/Life NewsletterMy bestselling book, Work/Life Flywheel: Harness the work revolution and reimagine your career without fear, is out now. You can order your copy HERE (UK) or HERE (US). Here's what Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret, Drive and When, has said about it:"Creating new opportunities requires fresh thinking. With the Work/Life Flywheel model, Ollie Henderson gives you the system you need to make bold changes in your career and the motivation to share your ideas with the world.” Hosted on Acast. See acast.com/privacy for more information.

A conversation with Tom Goodwin. In this episode we have Tom Goodwin joining us. If you work in marketing, advertising or tech he probably needs no introduction. Tom is an international keynote speaker, the author of Digital Darwinism, the co-founder of consultancy ALL WE HAVE IS NOW, a TV presenter, and a regular contributor for The Guardian, TechCrunch, and Forbes, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday. In this episode we talk about progress and pessimism, how we should critique new technologies, hype exhaustion, what limits progress, working with change, and how our history should inform our present and future. Go here for ⁠⁠⁠show notes, links, and resources.⁠⁠⁠ Follow Juan Mendoza on ⁠⁠⁠LinkedIn ⁠⁠⁠and ⁠⁠⁠Twitter⁠⁠⁠. Listen on⁠⁠⁠ Apple⁠⁠⁠,⁠⁠⁠ Spotify⁠⁠⁠,⁠⁠⁠ Google⁠⁠⁠, and ⁠⁠⁠everywhere else.⁠⁠⁠ You can find Tom on ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠⁠⁠.

On the third episode of the “What is a Good Life?” podcast, I am joined by Tom Goodwin.  Tom is the author of Digital Darwinism, a keynote speaker, an advisor to Fortune 500 companies and start-ups, and a commentator on the future of advertising, marketing, technology and business. He also contributes to publications such as The Guardian, TechCrunch, Forbes, and the World Economic Forum, among many others.In this episode:- Observing the oddity of knowing what is good for us, even enjoying it, and rarely making it a habit- Comparing social media and in-person communication- Questioning where we spend all this time we save by using various apps?- Exploring what Tom is both optimistic and pessimistic about regarding our use of technology- Questioning the obsession we have with the optimising of and streamlining of human behaviour- The importance of challenging our own views and not taking life so seriouslyThe point of this podcast, in general, is not to provide you with neat little Top 5 actionable takeaways, if life were simply about absorbing intellectual information, we'd all have 6 packs (if that was your thing) and live the most productive lives imaginable. The point is to curiously observe what is going on for us as humans and to bring more of our behaviour into focus, which can lead to incremental, maintainable changes over the long-term (may not sound too sexy but I'm tired of the instant nonsense, and endless lists, people are promising elsewhere).Running Order:00:00 Introduction02:00 Exploring makes me, me, what I am about04:20 We don't get addicted to things that make us happy 07:00 Surprising how hard it is to do the things you like11:30 How Social Media and in-person communication compare15:30 Levelling up or deepening our conversations from small talk20:20 How authentic are we being in conversation and life (reading off a script)25:30 What brings Tom happiness 28:30 Seeking out different points of view31:50 VCs investing in making life more efficient without making the world better35:10 Stripping human connection out of life38:20 What innovations make Tom optimistic and pessimistic about the future with regards to technology?41:30 AI 43:50 Technology is still a mirror or a lever of human behaviour47:30 Try not to take life too seriously52:10 Stop worrying about things we can't control54:30 Challenges to facing a good life – choosing the right thing is much harder than you think55:50 The Loop first thing in the morning – Facebook, Twitter, LinkedIn – 45 mins gone58:15 What is a good life? for TomSubscribe for weekly episodes, every Tuesday, and check out my YouTube channel for daily clips and weekly reflections.For further content and information check out the following: - For clips and video of the podcast: https://www.youtube.com/@whatisagoodlife/videos- My newsletter: https://www.whatisagood.life/- My LinkedIn: https://www.linkedin.com/in/mark-mccartney-14b0161b4/

Episode 19 is here, and it's a good one! We host Tom Goodwin, an advertising and media provocateur, speaker, and consultant. He is the author of the book Digital Darwinism which is now in its second edition. He answers our questions regarding marketing trends lists, why they don't change much over time, what is simply noise, and we even get into elements of his book. This is a thought-provoking episode that you should make time for. Enjoy the show! ____________ Our Guest: Follow Tom Goodwin: https://www.linkedin.com/in/tomfgoodwin/ Company Website: https://www.allwehaveisnow.co/ Personal Website: https://www.tomgoodwin.co/ The Edge: https://www.euronews.com/next/next-series/the-edge ____________ The Sleeping Barber Podcast: Follow our updates here: https://www.linkedin.com/company/sleeping-barber/ Follow or get in touch with our hosts: Marc Binkley: https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/ ____________ Literature and Links: Surviving A Mass Extinction Event in The Corporate World: https://mackinstitute.wharton.upenn.edu/2019/surviving-a-mass-extinction-event-corporate-world/ For All The Talk of Change, Things Haven't Changed That Much: https://www.linkedin.com/posts/tomfgoodwin_for-all-the-talk-of-change-things-have-activity-6986720297160744960-V41T/ Tom's Book: https://www.amazon.ca/Digital-Darwinism-Surviving-Business-Disruption/dp/1398601926/ ____________ Timestamps: 0:46 - Intro to Tom 3:00 - Why are annual trends popular? 5:04 - Why don't trends change very much over time? 7:19 - Nowism 9:47 - Why do we get sucked into trends 13:04 - Is there any truth to the unprecedented disruption argument? 15:22 - The gulf between trends and innovation 18:23 - Most companies don't have to change 21:26 - The frustration with trends 22:55 - Why ideas die 26:03 - What we should learn from the past revolutions 29:27 - We haven't taken advantage of what already exists 31:18 - What are companies getting wrong about digital transformation 33:45 - Leading change through pilot projects 35:29 - Getting digital transformation right 39:00 - Why McDonalds is one of the best digital transformation case studies 42:22 - Marketers need to share insights outside of marketing 48:36 - Why we struggle with customer centricity 51:10 - What is the opportunity for digital transformation in B2B? 53:08 - Why VC funding is getting it wrong 57:30 - Companies getting it right with trends 59:11 - How to learn more about Tom 1:00:11 - Post-Pod with V and Marc

Is there a particular story from a brand that has resonated or stuck on to you? All of us can think of at least one brand that has affected us in that manner. That's indefinitely the outcome of a brand that has been successful in telling a story that sticks with the audience. This episode explores the question with Arthur Jones, Brand Architect at The Art of Standing Out, a consulting agency that adapts a story-driven approach to leadership and business growth. As an executive coach and brand strategist, Arthur believes that our brand stories become our business strategies. Stay connected with Arthur on LinkedIn or check out his website. Show Notes 00:00 - Intro 01:25 - Arthur's career journey and human communications 07:12 - Storytelling for brands in the past and present 11:30 - Digital Darwinism and VUCA - How to navigate storytelling for the future 19:05 - The four-step story process 27:56 - How Patagonia as a brand becomes successful in storytelling 30:16 - Fun questions with Arthur

To find out more about the workplace culture course go to the website or the book page.After recent episodes have made a case that the office might be on the way out, today is a voice who dares to say otherwise. Tom Goodwin is an active voice in media - operating somewhere between provocateur and consultant. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a 'must follow' by Fast Company. In the conversation we discuss how there's a danger that we might be turning our backs on something special in the office, 'dog mode' and how the best technology is the technology that we have available to us now.Tom's new book is a total rewrite of his first book Digital Darwinism. See acast.com/privacy for privacy and opt-out information.

Tom Goodwin is the co-founder of innovation consultancy, All We Have Is Now. Tom is however much more than just an entrepreneur. Tom has spent over 20 years studying topics such as the impact of new technology, changing consumer behaviours, and trends in digital marketing and as such is regarded as one of the experts in his field. He is also the author of Digital Darwinism, a business book that explores the current digital transformation in business. As well as this Tom is a much sought after public speaker and has spent much time educating audiences all over the world on digital transformation and innovation.Tom sat down with Riding Unicorns for what turned out to be quite a lively debate on the topic of venture capital. Tom makes his feelings on VC's abundantly clear throughout the episode. We go on to learn that Tom's main gripe is his belief that VC's have become unimaginative in their approach to investing, which in his mind, is resulting in a slew of uninspiring and in some cases copycat companies. Towards the end of the episode the conversation turns to brand building, a topic Tom is very familiar with. Unsurprisingly Tom is full of fascinating insights and even goes on to provide founders with some sage advice on the subject. Make sure to like and subscribe to the Riding Unicorns podcast to never miss an episode. Also don't forget to give Riding Unicorns a follow on Twitter and LinkedIn to keep on top of the latest developments.

Digital Transformation is a Do or Die Quagmire . There are many trends and business imperatives pointing to digital transformation as a do or die situation, now more than ever. On this podcast, Xina Seaton interviews Kieran Gilmurray, author, speaker and transformation guru about the digital Darwinism he sees sweeping across businesses and the trends leading there. He shares key success factors for companies deploying digital solutions starting with managing change, creating a culture of lifelong learning and leaning into leadership who have technical prowess to own digital transformation versus delegating it to IT. Ultimately, the organizations that have created exceptional digital experiences for their staff and clients are accelerating - those who have not are dying and don't even know it, yet. . Here's what we talked with Kieran about: * Digital Darwinism at play today - businesses must transform, or they'll die. * Why digital transformation is nearly impossible without a company culture that supports change. * The role education has and how being a 'lifelong learner' is necessary to thrive in the digital world. . To ensure that you never miss an episode of Transform NOW, be sure to subscribe!

How can you cut through all the unnecessary complexity of adopting new technology and new digital concepts for your business? Bobby was joined by Tom Goodwin, author of the book Digital Darwinism to find out

Looking Outside Episode 13 tackles deeper, critical and courageous thinking, with industry leader on disruptive Rethinking, Tom Goodwin, Co-Founder of All We Have Is Now and world-renowned speaker on business transformation. As someone who proclaims to ‘profoundly not give a shit', and voices his views regularly to a large audience, Tom shares how he braves feedback and negative perceptions by following the voice of the every day person and championing uncommon perspectives. Tom and Jo discuss the set backs sometimes faced in the corporate world in voicing a contrary opinion, why ‘nonsense' business plans should be called out, and how asking powerful questions can be more helpful than presenting an answer or being right. Tom also shares how he is fueled to more deeply understand (all types of) people, to learn from others and to practice an openness to being uncomfortable. Or as he puts it, finding the boundary of what you know and going past it. -- To look beyond the familiar, Tom puts himself in situations where he can physically observe something different, and potentially uncomfortable. He does this by changing his routine, for example walking instead of driving somewhere, and while doing that being observational with what he's surrounded by. He also regularly speaks with people outside the industry, the 'everyday consumers' we create and design for, to hear the truth from their perspective. -- Tom Goodwin is a world-renowned trends and transformation expert, and the founder of All We Have Is Now (AWHIN, Inc), an innovation consultancy.  Tom hosts https://www.euronews.com/next/next-series/the-edge (The Edge), an original series on Euronews which reaches 250 million households, explores the future of business and culture through technology and spotlights the companies and people taking bold leaps into what's next. He is the author of https://www.amazon.com/Digital-Darwinism-Survival-Business-Disruption/dp/0749482281 (Digital Darwinism), a business book that has been translated into seven languages, with a second edition coming in spring 2022. He has amassed over 700,000 followers on LinkedIn, where he has been voted as the #1 Voice in Marketing. A global speaker, he has delivered over 100 keynote speeches at leading public and private events across more than 42 countries.  Tom advises Fortune 500 companies and startups on business transformation and innovation. As a proponent of “nowism,” a more practical form of futurism, he believes that we have all the technology we need at our disposal and we can drive meaningful growth by taking action and using our imagination to unleash its power.  Find out more about Tom at https://www.tomgoodwin.co/ (www.tomgoodwin.co) & follow him on LinkedIn https://www.linkedin.com/in/tomfgoodwin/ (/tomfgoodwin). -- Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, innovator and futurist at Mars Wrigley. Find out more about Jo & Looking Outside at http://www.looking-outside.com/ (www.looking-outside.com). Connect https://www.linkedin.com/in/joannalepore/ (with Jo) and join the https://www.linkedin.com/company/looking-outside (Looking Outside community) on LinkedIn. Check out Jo's foresight podcast https://futureimagined.captivate.fm/ (Future Imagined) (produced for Mars Wrigley). -- Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don't necessarily reflect those of their employers. Copyright 2022. https://open.spotify.com/artist/25qwu3aIpjYYDP4N3bSyOP?si=9rhyyN6zSR2zOzwnfO4jPg (OBOY) and https://open.spotify.com/artist/4v8uHQhTEihuZ6BLCgQRtz?si=qFaavpDbSNSwATS9TPvI7g (Mikey Geiger) music features in Episode 13.

Is Uber really better than hopping in a taxi? Is eCommerce really superior to in-store shopping? Does anyone really want to eat a taco in the metaverse? These are just some of the questions that Tom Goodwin asks. And with 700k+ followers on LinkedIn, he is one of the most influential voices in the world of media and innovation. Enjoy this wide-ranging conversation with Jon Davids and Tom Goodwin.   Tom Goodwin: LinkedIn | His book "Digital Darwinism"   Visit JonDavids.com for more info. And follow Jon across social: Twitter - @realjondavids Instagram - @jon_davids LinkedIn - @jondavids

Tom Goodwin is an author of a quote you might just have heard of: "Uber, the world's largest taxi company, owns no vehicles. Facebook, the world's most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world's largest accommodation provider, owns no real estate. Something interesting is happening."He does other things too, like spending an immense amount of time on LinkedIn and writing some seriously impressive books - two of them in fact - Digital Darwinism 1 and 2 (out now in the UK).What we covered in this episode: From architecture to advertising Coping with job rejection letters Jon blags himself a job The terrifying feeling of going solo Being a Decathlete rather than sprinter The importance of saying No How the industry lost its way Why customer service has been lost The story behind THAT quote Potential applications of the insight and its limitations How we may be coming full circle Why is better to leverage existing tech rather than gambling on new The challenge of the Metaverse and how society will reject it How technology should be making us more human not less Technology as augmentation rather than replacement Why nothing new has happened in the past 8 years The power of Nowism vs Futurism The biggest barriers to innovation inside larger corporate businesses Where the next big innovations should be The ‘in the office' auto reply Tom's new book is out now Links Follow me on Twitter: @uncensoredCMO Follow me on LI: LinkedIn My website: www.uncensoredcmo.com Email me: jon@uncensoredcmo.com

Today's guest is Tom Goodwin, known around the world as a provocative consultant, speaker and author on digital transformation.Tom has been a trailblazer in strategy, innovation and culture for a long time. Previously Senior VP of Strategy & Innovation at Havas Media, and Head of Futures and Insight at Publicis Groupe, in 2020 Tom co-founded All We Have Is Now, an agency specialising in (I quote) ‘provocation sessions' as a way to trigger meaningful change.Tom once described himself to me as a pain in the ass, someone who will ask horrible questions and make you deeply uncomfortable in order to quickly get to the root of a problem and make real progress. He's also the author of Digital Darwinism. He's been quoted widely, including by the New York Times. And there's this one quote of his that we love - it reads: “What are we going to do with all this future?”We hope you enjoy this episode, hosted by Harriet Osborne and Joe Welstead.Subscribe to the podcast to enjoy our incredible lineup of interviews about hustle culture, work, success and happiness. Say hi to us at instagram.com/antihustle.hustleclubIntro music by Ant Henderson soundcloud.com/antphenderson

Survival Of The Fittest Fintech. From digital meetings to contactless banking, there is hardly any aspect of business that has not seen an unparalleled evolution because of the pandemic. Companies that proactively embrace digital efficiencies can serve their customers better than ever before, while those who don’t fall behind.

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2021. And why wouldn't they be? After all, if your business has any intention of remaining competitive in today's online landscape, you must adapt to the rapidly evolving changes in digital marketing. As Brian Solis puts it: “Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.” Make no mistake: We live in a time when technology marketing moves fast and consumer interests and behaviors are hard to predict. Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever. Despite a rapidly changing landscape, 87% of marketers plan to spend the same or more on a proven performance driver, paid display / retargeting on publisher sites and apps, in 2021. At the same time, many marketers also intend to diversify their hard-won budgets across the open internet: 43% plan to spend more on retail media in this year than they did in 2020. More than one-third of marketers plan to increase spend on omnichannel and paid video in 2021. Check out the 42 digital marketing trends of 2021: https://www.singlegrain.com/digital-marketing/digital-marketing-trends-2021/

Howard Tiersky is the author of the Wall Street Journal best-selling book, Winning Digital Customers, as well as the Founder and CEO of Innovation Loft and FROM, The Digital Transformation Agency. As a Top 10 Digital Transformation Influencer, Howard helps executives at large brands transform their customer experience to win in today’s digital world.   One of the biggest mistakes a business can make is thinking they know their customers without doing much research on them. Listen in as Howard explains why you need to do rapid customer research, how to research your customers during the covid-19 pandemic, and how to turn your research into actionable insights that will help your business grow.  During this interview, we discuss:  2:59 – About Howard’s book: Winning Digital Customers  4:59 – Launching FROM, The Digital Transformation Agency + Their primary clients  8:00 – Howard’s business growth  10:06 – Why do rapid customer research?  13:45 – A simple framework for how to do rapid customer research  22:27 – Making customer research actionable  28:43 – Expert advice on researching customers  30:07 – Howard’s favorite growth tool  30:58 – His most recommended books  32:00 – How to connect with Howard and get a copy of his book  Plus, a whole lot more! Resources:  Winning Digital Customers by Howard Tiersky   Digital Darwinism by Tom Goodwin  Awaken the Giant Within by Tony Robbins  Think and Grow Rich by Napoleon Hill  Howard’s LinkedIn  Howard’s Twitter  Howard’s Facebook  Visit his website  ————————-  If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.  Connect with Dennis Brown   AskDennisBrown.com  LinkedIn  Twitter  Instagram [Free Giveaways] 

Digital transformation, distributed energy, democratization of energy and prosumer influences, decarbonization, Internet of Things, real-time data — these are just some of the trends and technologies that are disrupting the energy sector.This is a time of Digital Darwinism — a time where technology and society are evolving faster than utilities have traditionally adapted to change. This sets the stage for a new era of leadership at utilities, a new generation of business models, charging behind a mantra of “Jump forward or fall behind.”When two entrepreneurs and thought leaders come together the conversation flows. In this comprehensive podcast with enersis’ Thomas Koller you will hear an open discussion and dialog ranging from the experiences and learnings gained working with utilities around the globe to the trends and technologies driving the next wave of innovation and transformations in the sector.You will learn:Tips from a startup perspectiveRecent changes in the sector and future trendsHow utilities are investing in technology, expertise and new skillsHow the distributed energy system will impact centralized ITTwo tier approach to enterprise architecture; digital core and cognitive utilityNew business models driving utilities and retailers contributing to the energy transition and sustainable growthThomas Koller is CEO and founder of enersis AG. Born in Schwabe, he studied computer science in Böblingen and supported consulting and sales positions in start-ups and Fortune 500 companies before founding enersis. Next to scuba-diving, Thomas is passionate about the possibility of combining modern information technology with the requirements of the energy transition in a practical way.Acknowledgements:Song: www.Bensound.comMusic Info: Corporate Ambient - AShamaluevMusic.Music Link: https://www.ashamaluevmusic.com/corporate-music

Three years ago, Tom Goodwin wrote an interesting book titled, “Digital Darwinism:  Survival of the Fittest in the Age of Business Disruption”.  A student of the digital impact across industries, Tom coined the now-famous quote, “Uber, the world’s largest taxi company, owns no vehicles.  Facebook, the world’s most popular media owner, creates no content.  Alibaba, the most valuable retailer, has no inventory.  And Airbnb, the world’s largest accommodation provider, owns no real estate.  Something interesting is happening.”  His basic premise is that the internet is the most powerful tool possible to perfectly match people who need something, with people who offer something, and it is shifting the balance of power from corporate scale and efficiency, toward service and brand.  

Brian Solis observed, "Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it." Calling back to Brian Solis' quote, do you believe your business is experiencing digital Darwinism - reflecting an expedited evolution of consumer behavior, COVID-19, and technology advances?

Brian Solis är författare och talare med bred kunskap och erfarenhet inom digital antropologi. Under många år har han studerat Digital Darwinism för att förstå effekterna av disruption inom företag, marknader och samhällen. Brians research utforskar digital transformation, CX, innovation och framtiden för industrier, trender och mänskligt beteende. Hans insikter om teknikens och framtidens utveckling av affärstrender har gjort honom till en kunskapsdelare för ledare och marknadsförare världen över. Vill du ha mer av VD-podden?Anmäl dig till vårt nyhetsbrev https://bit.ly/2KKZd7K och ta del av exklusivt material från poddens Arash Gilan.

Under pressure to act fast during the pandemic, businesses sped up their digital transformation plans, compressing their timetables from years into months. Now they face the next phase of evolution, what digital prophet Brian Solis calls the “novel economy”. For businesses to adapt and thrive, says Solis, they must take a more profound and humanistic approach to transformation.

INFO ON EUGENE ROMAN:LinkedIn Profile: https://www.linkedin.com/in/eugene-roman-45274410/ BIO:Served on the board of the Ukrainian Credit Union limited for 20 years.Canadian CIO of the year in 2015.Helped Ukrainian credit union significantly grow base and adopt a new technologyScholarship named after him “Ukrainian Credit Union Limited Eugene Roman Scholarship”EVP Digital Excellence at Canadian Tire CanadaCurrently the principle of “Design.ai, Ltd. focused on applying design intelligence to business opportunitiesFrom 2012 to 2018 Eugene was the EVP of digital excellence and tech advisor for the Canadian Tire CorporationCurrently serves on the board of the The Stars Group Inc.Currently serves on the board of EPM Systems Inc.Owns Rosewood Estate Winery – a family winery with wife Renata and children Krystina (marketing) and William (production), a boutique production vineyard producing 5000 cases of wine and 1500 cases of meade a year.Riesling, Chardonnay, Pinot Noir, Merlot and Cabernet Franc are the products of the vineyard.2015 Canadian CIO of the year for creating a strategic plan to transform Canadian Tire into an innovator in digital marketing and overseeing the development of three digital centers including “Cloud 9 Digital Innovation Center” in Winnipeg and the “Digital Garage” in Kitchener Waterloo Ontario.Distinguished Senior Fellow at the Monk School of Global Affairs at the University of Toronto.Responsible for integrating critical technology and business processes to better deliver innovative programs.Has led efforts to increase productivity and improve performance in order to deliver current “next GEN” services more efficiently in large organizations.Started career and telecom working for the Nortel Networks corporation and then went onto work with Bell Canada Enterprises Inc.Eugene is a frequent speaker on the “hyper connected digital world.”He is also on the board of governors at York University.Today Eugene is the Executive in Residence for AI at the Schulich Business School.SHOW INTRO:When I grow up in Montreal there was Expo 67,I still remember Moshe Safdia and his McGill architecture thesis project that became the incredible housing development called Habitat and the Yugoslavian pavilion which was a pyramid upended and standing on his point.Ken Dryden, Guy La Fleur and Rocket Richard we’re all part of the Canadiens hockey team as they won the Stanley Cup after Stanley cup every year. We even got the day off school when the first Canada Russia hockey series was played.There was the Olympics in 76 and I watched as Nadia Comaneci get the first ever perfect 10 in gymnastics.And every weekend throughout the winter my four brothers and I along with my parents we drive north to Mont Tremblant and ski. And it seemed like every Friday night there was a stop at Canadian tire. No if you don’t know Canadian tire it was a kind of a mix between REI, Dick’s Sporting Goods and AutoZone. I remember it had a very specific smell something like a mix between tires and travel. Canadian tire, next to Pascal’s the hardware store, was one of our favorite places.My guest on today’s podcast grew up during the same time and went on to become the Canadian CIO of the year in 2015.The Ukrainian credit union has a scholarship named after him and he sits on a number of boards of tech-based companies. He’s also the owner of a vineyard and, by consequence of making meade,  a beekeeper producing thousands of gallons of honey every year and is Executive in residence for AI at the Schulich business school.And that CIO of the year award that Eugene Roman won in 2015 well, it was for creating a strategic plan to transform Canadian Tire into an innovator in digital marketing and overseeing the development of three digital centers including “Cloud 9 Digital Innovation Center” in Winnipeg and the “Digital Garage” in Kitchener Waterloo Ontario.INFO ON DAVID KEPRON:Website: https://www.davidkepron.comLinkedIn: https://www.linkedin.com/in/david-kepron-9a1582b/Instagram:davidkepron and NXTLVL_experience_designTwitter:@davidkepron

When it comes to digital transformation…  If you’re stuck in the past, you’re going to get left behind.  It’s survival of the fittest for financial brands.  In this episode of the By the Book series, I’m covering Digital Darwinism and what it takes to avoid being trapped on the wrong side of the digital divide. You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

When it comes to digital transformation…  If you’re stuck in the past, you’re going to get left behind.  It’s survival of the fittest for financial brands.  In this episode of the By the Book series, I’m covering Digital Darwinism and what it takes to avoid being trapped on the wrong side of the digital divide. You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Social media’s rapid growth and constant evolution means brands are constantly having to pivot and adapt to engage their consumers successfully. In this episode of the Customer Perspective podcast, Alice Paul is joined by Digital Marketing colleagues Susan Maginn and Karishma Joshi. They discuss the challenges brands are facing across social, what they must do in order to survive in this changing landscape, as well as the latest social media trends to watch out for!

Jackie talks about her first nude photoshoot experience, catches up with her best friend Max, pays homage to Dorinda Medley and the Hough's.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jackie talks about her first nude photoshoot experience, catches up with her best friend Max, pays homage to Dorinda Medley and the Hough's.

What would your company look like if you built it today? What world would we create if we could press reset? Caught in a whirlwind of social media and startups, have we somehow forgotten how to think? Tom Goodwin believes it's time we all took a healthy dose of empathy to forge a path towards a more thoughtful and innovative future. As Head of Futures & Insights at Publicis Groupe and author of Digital Darwinism: Survival of the Fittest in the Age of Business Disruption, Tom is opinionated and insightful in equal measure. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com

On this episode of FNO: InsureTech we are joined by Jamie Yoder, President of Snapsheet. Snapsheet exists to make the claims process simple for everyone. Through leveraging virtual estimating, as well as a focus on digitization and intelligent automation, Snapsheet has created a streamlined, end-to-end, cloud-native claims management platform. Hosts Rob and Lee had the pleasure of having Jamie share his story and share Snapsheet’s endeavors. Join Jamie, Rob, and Lee as they discuss: Jamie’s past experience and how it led to his current role; how COVID-19 has accelerated and moved technology and innovation; the digital transformation and shift to virtual services; the concept of “Digital Darwinism”, and more. To learn more about Snapsheet, visit https://www.snapsheetclaims.com. FNO: InsureTech Podcast is created, produced, and sponsored by Fourseventy Claim Management. Learn more at https://470claims.com. Visit us online at www.fnoinsuretech.com.

JavaScript Remote Conf 2020 May 13th to 15th - register now! Join panelists Nell Shamrell-Harrington, Scott Nixon, Tyler Bird, and special guest Joe Garber to discuss what a digital transformation is, how it’s different from company to company, where to start your transformation and what to do when it gets hard, as well as how organizations across industries are harnessing AI/ML to power their transformations. Also hear us discuss why a digital transformation is never “done” and why that is a good thing! Panelists Nell Shamrell-Harrington Tyler Bird Scott Nixon Guest Joe Garber Sponsors Gravitational Teleport: SSH Properly! CacheFly   "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today!   Links Devops Bingo! Picks Nell Shamrell-Harrington: Accelerated Computer Science Fundamentals Specialization Folding @ Home Tyler Bird: Rocketbook The Terraform Book Scott Nixon: Rocketbook Notes! Joe Garber: Communication Classes Just Do It!

JavaScript Remote Conf 2020 May 13th to 15th - register now! Join panelists Nell Shamrell-Harrington, Scott Nixon, Tyler Bird, and special guest Joe Garber to discuss what a digital transformation is, how it’s different from company to company, where to start your transformation and what to do when it gets hard, as well as how organizations across industries are harnessing AI/ML to power their transformations. Also hear us discuss why a digital transformation is never “done” and why that is a good thing! Panelists Nell Shamrell-Harrington Tyler Bird Scott Nixon Guest Joe Garber Sponsors Gravitational Teleport: SSH Properly! CacheFly   "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today!   Links Devops Bingo! Picks Nell Shamrell-Harrington: Accelerated Computer Science Fundamentals Specialization Folding @ Home Tyler Bird: Rocketbook The Terraform Book Scott Nixon: Rocketbook Notes! Joe Garber: Communication Classes Just Do It!

Brian Solis, digital anthropologist and a global innovation evangelist at Salesforce, talks about how the novel coronavirus will spark innovation, and how companies and businesses must “adapt or die” in the new economy.

Brian Solis, digital anthropologist and a global innovation evangelist at Salesforce, talks about how the novel coronavirus will spark innovation, and how companies and businesses must “adapt or die” in the new economy.

Brian Solis, digital anthropologist and a global innovation evangelist at Salesforce, talks about how the novel coronavirus will spark innovation, and how companies and businesses must “adapt or die” in the new economy.

Aarron Spinley, a leading growth futurist discusses what Experience Antropology, Digital Darwinism means for organizations and how we can prepare ourselves to stay relevant in unpredictable times

Minter Dialogue Episode #362Tom Goodwin is head of Futures and Insights at the Publicis Groupe worldwide. He's the author of Digital Darwinism and is the top influencer on marketing in Linkedin with over 700,000 followers. In this conversation with Tom, we discuss some of the biggest challenges for marketers and how to overcome them, emerging trends in marketing and how to take advantage of them as well as a look at the different available tools for marketers to stay ahead of the curve.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

How is the wine industry embracing the digital world? What role do influencers play in wine marketing? What can you do to increase engagement and build deeper connections with customers? Why has the wine industry been so resistant to adapt to the digital age? In this episode of the Unreserved Wine Talk podcast, we’re chatting with Paul Mabray, a wine unicorn and digital futurist who has created and led companies that have transformed the wine industry through the strategic and visionary use of technology. Highlights Why haven’t you seen any major disruptors in the wine industry? Can you quantify the value of social media? What’s the difference between an influencer and a superfan? Where is the balance you should find between content generation and engagement? How can you bridge the disconnect between consumers and brands while building brand awareness? How has Paul brought together the wine and tech industries throughout his career? About Paul Mabray Paul Mabray is a wine unicorn and digital futurist. He has created and led companies that have transformed the wine industry through the strategic and visionary use of technology. He believes that the future of the wine industry hinges on its ability to adapt and change to meet consumer expectations, wherever they are, whether that’s online, at the winery, in the liquor store or at home. A Digital Think Tank for the Wine Industry: That’s how Paul Mabray describes his Napa-based consulting company that uses strategy and technology to solve problems in a complex category. Paul has been working in the wine and technology industries for 17 years and has been a guest lecturer at University of California’s Berkley School of Business, UC Davis that has trained winemakers around the world, as well as at many international conferences.   To learn more about the resources mentioned in this episode, visit the https://www.nataliemaclean.com/65.

We’ve put a tasty worm on our line and cast it into the Big Apple to catch Zenith Media’s Exec VP & Head of Innovation, Tom Goodwin.   The best thing to come out of Sheffield since Sean Bean, Tom has worked with a list of clients that reads like the FTSE 100, including Microsoft, BMW, FOX and Emirates, and he is also the bestselling author of the ground-breaking book, Digital Darwinism.   Tom talks to us on tonnes of topics, including the evolution of tech and what excites him, his experience working at TBWA, metrics & short-termism, programmatic, selling Ribena to the North of England and a whole lot more. ///// Links:   Follow Tom on LinkedIn (https://www.linkedin.com/in/tomfgoodwin/)   On the Twitter (https://twitter.com/tomfgoodwin) And here is his website (https://tomgoodw.in)   Book Recommendations:    Re-imagine (https://www.amazon.com/Re-imagine-Business-Excellence-Disruptive-Age/dp/B0001I1L1S/) by Tom Peters Disruption (https://www.amazon.com/gp/product/B000W102QE/) by Jean-Marie Dru  Alchemy (https://www.amazon.com/Alchemy-Surprising-Power-Ideas-Sense-ebook/dp/B01F1HOAWA/) by Rory Sutherland /////

In this week's episode we welcome Tom Goodwin, author of Digital Darwinism and discuss the realities of technology and how it's changing the world. Some great insights on brand building, customer experience and the future of advertising.

"I think we massively overcomplicate things and I don't actually think we need that much data" Tom Goodwin, author of 'Digital Darwinism', on this latest episode of #MediaSnack MeetsIs relevance more important than personalization?Are agencies managing decline? And what exactly is the 'Interim of Things'?Some of the areas we explore in this fascinating interview with one of the industry's most relentless and provocative thinkers. Tom gives his tips for marketers hoping to manage change for the year ahead, and we also learn where one of the industry's most inspiring thinkers goes to for his own inspiration. Spoiler, it is not Forbes. #MediaSnack MeetsEpisode Links:Tom Goodwin TwitterTom Goodwin LinkedInZenith Media'Digital Darwinism' by Tom GoodwinRory Sutherland TwitterScott Galloway TwitterMaria Konnikova TwitterDerek Thompson TwitterSeth Godin TwitterFaris Yakob Twitter

In this episode, Matt Alder talks to Tom Goodwin about Digital Darwinism and talent for digital transformation.

This week, on the Career Success Podcast, we have invited Tom Goodwin. Tom is a speaker and writer. He recently wrote a book titled Digital Darwinism which was published in April 2018. It offers a guide for business leaders on how to embrace the power of the new, to transform companies for the modern age. Education is lagging behind when we look at its adaptation to today’s digital age. We will be discussing an article which Tom wrote in the world economic forum titled Forget coding, we need to teach our kids how to dream which addresses some of these issues. We will discuss: The transformation of education over the past 200+ years. Skills education should be teaching. What will the role of Universities be in the future. How to qualify job candidates without the reference of education.

The MarTech Alliance chats to Tom Goodwin about his new book, Digital Darwinism: Survival of the Fittest in the Age of Business Disruption

In this week’s “Marketing Today,” Alan spoke with Tom Goodwin, author of the book, “Digital Darwinism: Survival of the Fittest in the Age of Business Disruption.” Goodwin is also a sought-after speaker — addressing topics like the future of advertising, digital disruption, and business transformation — and he is head of innovation at Zenith. In his conversation with Alan, Goodwin touches on how people rely on and attempt to harness new technologies in ways that complicate things but do not provide the radical transformation they are hoping for. “We have this kind of ongoing narrative about how chaotic things are and how the pace of change is worse than ever,” says Goodwin. “I think, sometimes, that means we focus more on the technologies than on our instincts, and we focus more on data than we do on ideas. And somehow we make life more complicated than it needs to be.” Goodwin goes on to add, “I think we have this wonderful new toolkit, which gives us new possibilities. But, actually, many of the learnings that we’ve got from the past, many of the techniques and strategies that we’ve employed before, are largely still appropriate today.” Highlights from this week’s “Marketing Today” podcast include: Goodwin, since he isn’t a fan of print —"ink on dead trees,” he calls it — was reluctant to write a book, but he responded to the urging of others. (1:26) Goodwin on what’s not (2:54) Rethinking business models: “Every company needs to be honest about the situation they’re in.” (5:06) Goodwin discusses disruption and paradigm shifts. (10:03) Companies that rely on data are focused on the past but change comes from doing things never done before. (15:16) “Change actually looks a lot more messy, scrappy and uncomfortable than most companies are prepared to accept.” (17:28) Where Goodwin sees big opportunities for Digital Darwinism. (20:08) Trends that concern Goodwin: wealth inequality, AI changing people’s roles in the economy, and companies operating at lower profit margins. (21:30) Goodwin anticipates no radical departure in the future of marketing, but he would like to see marketers get better at using the tools they already have. (28:57) Support the show.

Are we falling into a time of digital darwinism? Edited by David Dickinson A production of WCWP Studios - LIU Post Public Radio. Visit us at WCWP.org

This is a conversation with Tom Goodwin, the EVP and Head of innovation at Zenith. Over his career, he’s held roles at GSK, TBWA, Lowe, Huge, the IPG Media Lab and Havas. He is now charged with leading content and innovation initiatives at one of the world’s largest media agencies. His new book, Digital Darwinism, is out now and you can find him at tomfgoodwin.com. Enjoy!

Marketing Week editor Russell Parsons speaks to Tom Goodwin, head of innovation at Zenith and author of "Digital Darwinism" about a wide range of topics from the importance of people and creativity in digital transformation to the role of brands on social media.

Welcome to the new Exponential Minds Podcast where Global Futurist Nikolas Badminton speaks to amazing thinkers that dream bigger and impact the world with their thinking and actions. This episode features Nikolas Badminton having an in-depth talk with Tom Goodwin - thought leader and provocateur in the world of advertising and innovation - about his new book - 'Digital Darwinism'. References: - http://tomfgoodwin.com/ - Book - https://www.amazon.com/Digital-Darwinism-Survival-Business-Disruption/dp/0749482281 Nikolas Badminton is a world-respected futurist speaker that provides keynote speeches about the future of work, the sharing economy, and how the world is evolving. Nikolas is based in Vancouver, BC, and speaks across Canada, USA, UK, Asia, and Europe. See more at www.nikolasbadminton.com

Tom Goodwin picks up the innovation baton from Clayton Christensen and runs with it into the digital realm. Tom started his career doing marketing development on the 'Who Wants to be a Millionaire' show and went on to work in key roles with marketing agencies TBWA, DeVries, and Havas. He has written for numerous top publications such as Forbes, Wired, and The Guardian on the subject of marketing and modernizing advertising. His new book Digital Darwinism leads readers into a better core understanding of the digital realm and digital innovation. Mark Brooks (www.MarkBrooks.info) interviews Tom Goodwin with the help of the Prolific Wisdom community of Harvard Alumni. Guest questions from Lisa Pode Hughes, the Portfolio Director of the PLD program at HBS, and Amit Manocha, a graduate of HBS PLD program. {31 minutes} See Tom's book at: https://smile.amazon.com/Digital-Darwinism-Survival-Business-Disruption-ebook/dp/B07BQ2FZ36 __ CC BY - Creative Commons Attribution - Prolific Wisdom & Mark Brooks - Use it Prolific Wisdom is Harvard Alumni's business book interview group. We interview authors of upcoming business, marketing and behavioral economics books. Don’t forget to subscribe to the Prolific Wisdom podcast at ProlificWisdom.com

Thinker, speaker and now writer, Tom Goodwin is many things, and here takes time out of his busy schedule to join us on our podcast.   Following publication of his first book - Digital Darwinism - we talked about his background, why the book came out, and how damn hard it was to write! We also hear about what has changed for Tom in the last few years as his profile has grown, and how he balances all the elements of his busy working life.

Minter Dialogue Episode #275 Tom Goodwin is a repeat guest on the show, last one was back in 2015. Since then, it seems that everything has changed! Tom is Executive Vice President and Head of Innovation at Zenith, part of Publicis Media. He's an industry provocateur and is massively followed on LinkedIn, contributing frequently to titles such as the Guardian, TechCrunch, Forbes, Wired, British GQ, Advertising Age and the World Economic Forum. In this podcast, we look at the key ingredients for driving change, how brands and organisations need to adapt to survive including the need for a rehumanisation of business. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

In this episode, Ciaran talks to Tom Goodwin, the Executive Vice President and Head of Innovation at Zenith Media USA about his new book Digital Darwinism which launched this month. Tom has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a "must follow" by Fast Company. Ciaran and Tom explore some of the themes of his new book including what we can learn from the mistakes of shifting industries of the past when trying to prepare for the digital wave of disruption forever present on today's new digital and real-world horizons. We explore Self-disruption and what it might offer leading businesses prepared to take the risk to stay at the cutting edge of their industries, and also explore why senior leaders interests and the interests of the business may not be as aligned as many people think. How ready is your team for the challenges and opportunities that the rapidly changing world around you present and are you ready to invest in your business medium to long-term future or are you just playing at investment without really committing to it? Faced with disruptive technologies, new consumer expectations, and the advent of digital-first super-companies, your business will be left behind unless you act now. Digital Darwinism is your wake-up call that incremental change is not enough: adding technology at the edges and wrapping it in “innovation” just won’t work. We live in a world where thin interface companies like Uber, Airbnb, Alibaba, Amazon, Spotify, and Facebook have achieved unprecedented growth by exploiting gaps in the market left by large legacy corporations. Digital Darwinism takes a deep dive into what business leaders can do to thrive in the modern age. Will you reject complacency and establish a new perspective on not only how to think about change—but how to actually do something about it? An industry provocateur and commentator on the future of marketing and business, Tom is a columnist for TechCrunch and Forbes and frequent contributor to The Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost & Digiday. What Tom has to share will resonate with anyone thinking about the path their business should tread to not only stay current but to stay ahead. Useful Links Find Tom Goodwin on LinkedIn Find out more about Tom's New Book Digital Darwinism. http://digitaldarwinismbook.com/

Many people await the moment when machines will essentially surpass the abilities of humans. I argue that already our abilities are so intensely augmented by the digital world that we are cyborgs, especially bloggers who are harnessed to their sophisticated electronics. With with complex word processing software, live links to the internet, and real-time reporting of events via social media, bloggers are key cyborgs with the power to alter the future.

Welcome to episode #456 of Six Pixels Of Separation - The Mirum Podcast. Brands are in a very difficult predicament. It's not something that is easy to write, but it's true. Competition is fierce and it's getting more complicated, because the types of channels and messages that a brand can create has become boundless (thanks, digital marketing). With this digitization of everything, consumers continue to become more connected, empowered and educated. One might think that this means brands have new and improved opportunities to make connections. According to a McKinsey and Company article published this past February titled, Brand success in an era of Digital Darwinism, this is not the case. The research suggests that brands are losing their impact in a world of "digitally jaded consumers." What's working? Good old fashioned word of mouth. Tom Asacker often sends me links to articles like this one. Just a link. They're usually worthy of a conversation, so this is it. Asacker is a branding expert (although, he prefers to think of his work as the business of belief). He is a well-respected author (The Business of Belief, Sandbox Wisdom, A Clear Eye For Branding and many more) and a friend. Enjoy the conversation...   Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #456 - Host: Mitch Joel. Running time: 47:03. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with Tom Asacker. Brand success in an era of Digital Darwinism. The Business of Belief. Sandbox Wisdom. A Clear Eye For Branding. Follow Tom on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #456 - Host: Mitch Joel. Tags: a clear eye for branding advertising podcast audio blog blogging brand branding branding expert business book business podcast david usher digital darwinism digital marketing Facebook google iTunes marketing blog marketing podcast mckinsey mckinsey and company sandbox wisdom the business of belief tom asacker twitter

Minter Dialogue #48 -- This interview is with Brian Solis, author of Engage, The End of Business as Usual as well as the marvelous Conversation Prism (now in its third version). In this podcast, recorded in Paris ahead of a conference I was hosting with Brian, we discuss a wide range of topics, including his upcoming book, WTF, digital darwinism, the challenges for businesses who are facing the inescapable digital transformation, as well as what leaders should take away from the Steve Jobs' biography. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)