Podcasts about tbwa

In Ep. 172 of Earned, CreatorIQ CMO Brit Starr sits down with Jen Costello, the Global CSO at TBWAWorldwide. To start, we dive into Jen's remarkable career, starting from her humble beginnings as a senior planner at Chiat to becoming a pivotal figure in the industry. Then, Jen delves into the dynamic interplay of authenticity and creativity, emphasizing the importance of challenging conventional norms in the advertising realm. She offers valuable insights into the art of disruption, highlighting how bold and innovative ideas can captivate clients and stand out in a saturated marketplace. Throughout the episode, we navigate the uncertainties of today's marketing environment, reflecting on historical precedents like the 2008 recession and the post-COVID era. Jen underscores the transformative power of embracing change and disruption, urging marketers to take bold, data-backed decisions. She also celebrates the essence of personal branding, drawing inspiration from figures like Maggie Rogers and emphasizing the beauty of individuality in an AI-driven world. This episode is a testament to the power of authenticity, creativity, and the relentless pursuit of excellence in marketing. In this episode, you'll learn: How creators help brands see the edges of culture before trends fully emerge in consumer behavior. Why treating creators not just as channels but as platforms with their own values and communities can strengthen brand strategy. Jen Costello's approach to pitching, disruption, and creative bravery at TBWA offers lessons for building ideas that move people and break conventions. Connect with the Guests: Jen's LinkedIn - @jenniferdcostello Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

Send us a textDr. Anastasia Liapis, Ph.D. is Global Head of Innovation & New Business Creation, HP Health Solutions ( https://www.izb-online.de/en/companies/hp-health-solutions-germany-gmbh/ ), a division of HP ( https://www.hp.com/us-en/home.html ) , that develops technology specifically for the healthcare industry and reimagines healthcare tech for diagnostics and precision medicine of the future.Dr. Liapis' team leads innovation in diagnostics and health-tech, driving the development and commercialization of ultrafast PCR and microfluidic-based diagnostic platforms, as well as focuses on early-stage technology development, partnerships, and business strategy, ensuring breakthrough innovations translate into real-world impact.Previously, Dr. Liapis served as Vice President of Strategic Marketing & Partnerships at GNA Biosolutions GmbH, a molecular diagnostics start up that was acquired by HP, and she played a pivotal role in enhancing the organization's strategic vision, focusing on innovative solutions in the bioscience sector.Before taking her role at GNA Biosolutions, Dr. Liapis made significant contributions to various notable organizations such as TBWA, the healthcare agency creative collective, where she served as a Group Account Supervisor, and as of Vice President of Medical Affairs at Medical Dynamics, developing medical education programs and fostering key opinion leader (KOL) relationships.Dr. Liapis completed her doctoral training in Genetics at the Mount Sinai School of Biomedical Sciences and her post-doctoral fellowship in Immunology at the Skirball Institute of Biomolecular Medicine at NYU Langone. She earned both her Master's and Bachelor's degrees in Biology from Washington University in St. Louis.#AnastasiaLiapis #HPHealthSolutions #HP #HewlettPackard #Healthtech #Biosecurity #LifeSciences #FoodSafety #NucleicAcidAmplification #MolecularAssays #Biotechnology #Nanotechnology #GNABiosolutions #MolecularDiagnostics #Microfluidics #PolymeraseChainReaction #PCR #Bioscience #CarT #LysosomalStorageDisorders #BrandStrategy #ScientificWriting #ProgressPotentialAndPossibilities #IraPastor #Podcast #Podcaster #ViralPodcast #STEM #Innovation #Technology #Science #ResearchSupport the show

Four’N Twenty pies are literally baked-in to footy and Patties Food Group marketing boss Anand Surujpal gets a related proposition across his desk every week. But his challenge is to grow share through new buyers beyond “diehard footy fans” and tradies. So when the prop for the Paris Olympics landed, Surujpal saw an opportunity for a bigger demographic slice of the action by mashing live Olympics content with ads in real-time via QMS’ digital out of home network. The results were meaty: “When the campaign went live, we had unit sales lifts of up to 30 per cent,” says Surujpal. “This is on a big brand with distribution, awareness, trial, recognition.” Even better, “We've actually retained the consumers and maintained the growth … It’s had a big halo effect.” Strategy chief Christian Zavecz says QMS wanted to match Australia’s athletes in “pushing the boundaries of what can be achieved” while “bringing big brands and Australians together through the unifying power of sport”. Plus, the Olympics provided the perfect platform to prove digital out-of-home is now a broadcast medium that can deliver real-time creative responses – and results. So QMS, TBWA and Patties Food Group pulled out all the stops to make it happen. “We had a 24/7 newsroom that worked really closely with our tech team. We had a custom-built dynamic content optimisation platform that enabled us to continually publish real-time branded content featuring everything from medal moments to breaking news and live metal tallies, along with what to watch coming up,” says Zavecz. The results speak for themselves – Surujpal admits it’s opened his eyes to just how far digital out-of-home has advanced. “It has changed my perception of the medium. To have speed and accuracy, being relevant immediately, I think that's a powerful tool.” QMS now has the Milano Cortina Winter Olympics just around the corner.See omnystudio.com/listener for privacy information.

O APPCAST estreia sua nova temporada com um convidado que marcou — e continua marcando — a publicidade brasileira: Luiz Lara. Fundador da Lew'LaraTBWA e atual Presidente do Cenp Forum, ele tem uma trajetória brilhante como estrategista de marcas, acumulando prêmios como Caboré, Colunistas e Effie.Além de chairman do Grupo TBWA no Brasil e sócio da TO BE GOOD, Luiz atua no terceiro setor e integra conselhos de instituições como Childhood, Fundação OSESP e Bienal de São Paulo.Em um bate-papo descontraído com nossa apresentadora e VP de Comunicação, Tecnologia e Inovação da APP Brasil, Carol Zaine, falamos sobre a evolução do mercado publicitário — dos primeiros passos até a explosão da Inteligência Artificial —, além de aprendizados e conselhos de uma trajetória que já soma mais de 40 anos.ApresentaçãoCarol Zaine - VP de Comunicação, Tecnologia e Inovação na APP Brasil e CEO da Vert.seGravação, Montagem e ProduçãoAgência Mr. DaVinciApoioGloboVert.seRecordMr. DaVinciPara saber mais sobre a APP Brasil, acesse https://www.appbrasil.org.br/

“Giving back connects me to a new generation of people . It's important that people are curious and ask bold questions. It's about not giving answers, but enabling people to find their own answers.”Falk Fuhrmann is an award-winning creative strategist with over 25 years of experience, in growing businesses of local, regional or global scale. Falk currently leads HuíLüè — a strategy consultancy he founded in Shanghai specializing in brand strategy, cultural insights, and business innovation. Falk has also been teaching at the China Academy of Art in Hangzhou since 2020… empowering the new generation of Chinese creatives to bridge cultural differences and embrace strategic innovation that resonate locally and globally. While Falk has invested his impressive career on the agency side with leaders like TBWA, DDB, and Saatchi & Saatchi, he also led strategy for multiple P&G's categories across CEEMEA, APAC and Greater China. You'll enjoy this candid conversation on the fun of liquid collaboration, comparing Chinese and German cultures, and learning about the importance of getting from weird to wonder.This is part of our Chinese leaders series - hosted by P&G Alumni Emily Chang. Got an idea for a future “Learnings from Leaders” episode? Reach out at pgalumpod@gmail.com

Pasqual Gutierrez is a writer, director and actor. Sundance 2025 Comedy “Serious People” was his debut into feature filmmaking alongside veteran documentary filmmaker Ben Mullinkosson who co-wrote and directed. Gutierrez is also 1/2 of music video directing duo CLIQUA who has worked with some of the biggest names in the industry including The Weeknd, Bad Bunny, J Balvin, Rosalia, Madonna, and more. Gutierrez is developing his second feature, a sequel to Serious People. Ben Mullinkosson was raised in the suburbs of Chicago and trained in directing at Chapman University. After graduating Ben spent 15 years directing commercial work and documentary films between Los Angeles and Shanghai. Ben's newest film, SERIOUS PEOPLE, directed with Pasqual Gutierrez premiered at Sundance 2025 Film Festival. The film is sold by 2AM. He is most well known for his feature length film DON'T BE A DICK ABOUT IT which won the Audience Award at the International Documentary Film Festival of Amsterdam in 2018 and is currently distributed in North America by Oscilloscope Laboratories. en also recently premiered his five-year project, THE LAST YEAR OF DARKNESS, which won the Special Jury Mention prize at CPH:DOX in March 2023 and was sold to MUBI. The film was represented for sales by CAA and a is co-production between Kindred Spirit (Executive producer of THE FAREWELL and HONEY BOY) and /avelength (Executive producer of CUSP and WON'T YOU BE MY NEIGHBOR). Among Ben's advertisements, SAMSUNG: VOICES OF LIFE with Agency Leo Burnett won a silver lion at the Cannes Lions Advertising Festival in 2016. His UNESCO World Heritage Ad with agency TBWA, THE LEFT HAND, was nominated for the ADC awards in 2020. His other clients include Facebook, Beats, Vivo, Yelp, The Home Depot, VANS, Converse, Apple, Red Bull, VICE and Nowness. His short film, GNARLY IN PINK, premiered at Tribeca Film Festival in 2013 and premiered online as a NYT Op-Doc. A number of his other short films have received Vimeo Staff Picks and others have millions of views. Ben is repped for commercials by Florence in Los Angeles. He also speaks Chinese fluently and is an X Games gold medalist for halfpipe skateboard competition in China.  Topics Discussed In This Episode: How the idea for Serious People came to Pasqual in a dream (00:03:15) Pasqual and Ben's writing process for Serious People (00:08:26) Developing the film's narrative and structure (00:11:38) Casting Miguel Huerta as the doppelgänger (00:16:17) Pasqual's reflections on parenting (00:23:46) Friendship, the creative process, and working with friends (00:29:23) Being authentic and leaning into one's childlike sensibilities (00:45:32) Shifting our perspective and opening ourselves up for magic to be observed (00:59:36) Final thoughts and future plans (01:09:26) artistdecoded.com Ben's Links: benmullinkosson.com instagram.com/benmullinkosson Pasqual's Links: pasqualgutierrez.com instagram.com/pasqualgutierrez instagram.com/cliquamundo   

In this in-depth episode of 'That's What I Call Marketing,' I meet with Gary McLoughlin, a distinguished figure in the Irish marketing landscape and co-founder of Glendalough Distillery. Gary delves into his rich marketing career, sharing his experiences from working in agencies like TBWA and Dialogue to his role in launching and growing Glendalough Distillery. The discussion highlights the creation of Glendalough's unique brand identity, the marketing principles applied, and the strategic focus on authenticity and premium positioning. Gary reveals the challenges and triumphs of expanding into the U.S. market, emphasising the importance of on-the-ground efforts and the balanced use of social media. The episode also showcases the pivotal partnership with Mark Anthony Brands, which significantly propelled Glendalough's growth. There are incredibly detailed insights on managing a global brand presence across 42 markets, along with the tactical shift in focus at Cobblestone Brands. Gary discusses new ventures, including the Four Corners American Gin and Star Key Rum, shedding light on the strategic and authentic approach to product development and market entry. The conversation underlines the importance of authenticity, strategic focus, and continuous learning in building successful global brands. Gary's journey is a testament to the blend of creativity, strategy, and perseverance required to navigate and succeed in the competitive world of marketing and brand building.01:49 The Founding of Glendalough Distillery02:18 Building the Glendalough Brand04:18 Challenges and Successes in the Spirits Industry06:31 Innovative Marketing Strategies07:36 Lessons in Expanding to the U.S. Market11:32 Crafting the Brand Identity15:56 Innovating with Seasonal Gins22:25 Going Global: Challenges and Triumphs26:14 Targeting Key Bars and Liquor Stores27:17 Social Media Strategies and Hard Work28:01 Expanding State by State28:45 The Turning Point with Mark Anthony31:29 Managing a Global Brand33:50 Reuniting the Team36:21 Focusing on Key Markets and Products47:15 Future Ambitions and Reflections Hosted on Acast. See acast.com/privacy for more information.

In this episode of Spikes Excitement Talks, Gordon sits down with Suzanne Powers, Founder and CEO of Powers Creativity and former Global Chief Strategy Officer and President at McCann Worldgroup. With a career that has shaped some of the most iconic agencies—including TBWA, Crispin Porter + Bogusky, and McCann—Suzanne shares her journey through the world of brand strategy, creative transformation, and what it truly takes to power creativity. They explore the impact of disruption as a strategic tool, the importance of embedding creativity at every level of an organization, and how brands can create culturally resonant work. Suzanne also reflects on the evolving creative landscape, why the best strategies are never built in isolation, and how bold thinking can drive meaningful change. Tune in for an inspiring conversation on the future of creativity, leadership, and why starting a “selfish company” might just be the best career move.

Are you keeping up with the forces redefining loyalty, or are you relying on yesterday's strategies in today's fractured landscape? Today, I'm joined by Ian Baer, Founder of Sooth and a seasoned expert with over 35 years of experience leading some of the world's most prominent advertising organizations, including Publicis, TBWA, and Omnicom's Rapp Collins. Ian brings insights into how generational shifts, social commerce, and fragmented media are reshaping the concept of brand loyalty. He's here to share data-driven strategies and real-world examples that will help brands navigate this new loyalty landscape. RESOURCES Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Are you keeping up with the forces redefining loyalty, or are you relying on yesterday's strategies in today's fractured landscape? Today, I'm joined by Ian Baer, Founder of Sooth and a seasoned expert with over 35 years of experience leading some of the world's most prominent advertising organizations, including Publicis, TBWA, and Omnicom's Rapp Collins. Ian brings insights into how generational shifts, social commerce, and fragmented media are reshaping the concept of brand loyalty. He's here to share data-driven strategies and real-world examples that will help brands navigate this new loyalty landscape. ABOUT IAN BAER Ian Baer has 35 years of experience leading/running some of the largest Ad orgs in the world, including Publicis and TBWA , as the President of Rapp Collins (Omnicom) Chief Strategy Office of Rauxa, the president of social agency Big Fuel, an EVP for Deutch, and the founder of Sooth RESOURCES Sooth® website: https://www.soothbetold.com/ Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Happy New Year, we hope you've had a fantastic holiday filled with much deserved rest, good food, and even better company. We're starting 2025 with strong with TBWA veteran-turned-indy CCO Chuck Monn. Among many things, he takes us into the mind of an award-winning creative director who touched cultural pillars like the Olympics, Visa, and Apple. He leaves brands more memorable than he found them, and has shaped iconic work like 'Mac vs PC' and 'Shot on iPhone'.Our top 5 moments: "You're not making ads, you're making communication that helps you understand how an iPhone works." "The way it started having a life of its own, and expanding to mean how people see the world through Apple products, was such a powerful reminder of the importance of platforms and brands. Building something that people can play with and make bigger.""These people would fly out to where their billboard was... there was one woman who had never been on a plane before who flew out to be in front of her billboard in Times Square... it was a heart-warming, lovely connection between the brand and the people who make it." "Between Chiat and MAL, I was between those two places for 25 years... after 15 years working on Apple, I just needed a break. I have two kids... I just needed for the first time to just be dad. That was really important." "My first job in Chiat I took off for like 7 hours because I was working on a pitch at 3 in the morning and started at Chiat at 9 the next day. Find us us on Twitter, Instagram, and at The Bad Podcast dot com

On the 104th episode of What is a Good Life? podcast, I am delighted to introduce our guest, Karen (Kaz) Maurice-O'Leary. Kaz is a highly awarded brand storyteller and wellbeing leadership speaker, recognised for promoting human-first environments and their impact on innovation. A New Zealander living in California, she has had an international career in advertising and creative technology with major brands and Fortune 500 companies.Her roles have included Creative Product Lead at Meta LA, Creative Director at TBWA and a co-founder of a successful agency that was acquired. A pivotal moment was inspired by almost, unknowingly missing the last meal of her husband's homemade Bolognese, leading her to create The Bolognese Philosophy, a workplace wellbeing initiative.In this incredibly life-affirming conversation, Kaz shares her journey of processing the grief following her husband's death. She reflects on her realisations from almost missing their last meal together, to the significance of recognising the small moments, being present, and appreciating the privilege of intimately knowing those in our lives. Kaz underscores the importance of embracing life's fragility, not taking anything for granted, and how whole life can feel when we can hold both its beauty and grief simultaneously.This conversation felt like a profound gift, and I believe it will leave you with a deeper awareness of life's uncertainties, along with an invitation to focus on what is here, right now.For further content and information check out the following:- Kaz's company: https://bolognesephilosophy.com/ - Kaz's LinkedIn: https://www.linkedin.com/in/karenmauriceoleary/- For the What is a Good Life? podcast's YouTube page: https://www.youtube.com/@whatisagoodlife/videos- My newsletter: https://www.whatisagood.life/- My LinkedIn: https://www.linkedin.com/in/mark-mccartney-14b0161b4/- The Silent Conversations: https://www.whatisagood.life/p/the-silent-conversationsContact me at mark@whatisagood.life if you'd like to explore your own lines of self-inquiry through 1-on-1 coaching, take part in my 5-week Silent Conversation group courses, discuss experiences I create to stimulate greater trust, communication, and connection, amongst your leadership teams, or you simply want to get in touch.00:00 Introduction03:00 What do we attach our self worth to?06:20 The sense burnout is coming09:15 How has poor well-being become normal?14:19 Identifying too much with our jobs18:00 Engaging with grief21:36 Almost missing the last meal25:40 Recognising the small moments31:00 The privilege of intimately knowing33:40 The feeling of connection from beyond 40:30 Sharing stories, grief, and connection45:30 The processing of grief51:30 Holding beauty, grief, and the whole56:00 Assuming things last forever1:00:40 What is a good life for Kaz?

Did you know that the average generation Z individual scrolls for 25 meters on his or her smart phone every day? That's 12 miles a year and demonstrates how tough it is to get successful marketing messages to them. But why are the advertisers even bothering to chase a segment of the market with very little disposable income and very little interest?Joining Joe to answer that was Andrew Murray, Executive Director with TBWA.

Welcome to an audio-led edition of Unmade, taking in the Melbourne edition of Compass. And below, a down day on the Unmade Index.You should be at next year's Compass. If you've been thinking about upgrading to an Unmade membership, this is the day to make a decision. If you sign up for an annual membership before the end of today you'll get a $50 gift voucher.Your membership includes:* A complimentary ticket to all of Unmade's events, including HumAIn, REmade, Unlock, and Compass, all returning in 2025.* Member-only content and our paywalled archives;* Your own copy of Media Unmade.‘We should be prepared for rage' - Compass Melbourne on the rise of activismThe final stop on Unmade's six-state Compass tour of Australia was Victoria, for a feisty conversation around the state of the industry, the Campaign Brief imbroglio and the state of the Melbourne radio wars.Today's podcast features highlights. The speakers were Gold's breakfast host Christian O'Connell, NAB's CMO Thomas Dobson, CHEP's executive strategy director Nomfundo Msomi, and Kimberlee Wells, CEO of TBWA.As has been the case in several states, the topic of Campaign Brief's all-male coverage of the creative industry was nominated as the industry's worst moment of the year. Wells told the audience: “The industry's biggest loss, controversial, I know, is Campaign Brief.”In October the publication experienced a fierce backlash after publishing a review on Australia and New Zealand's top creative talent featuring 20 men and no women. It triggered a debate about the masthead's behaviour over many years.Many agency groups took the decision to stop submitting their work for publication on the Campaign Brief blog. The controversy appears to have given momentum to the local operation of Little Black Book to fill some of the void.Wells, also a board member of industry association the Advertising Council, went on: “And it is not because of the changes that are being made, but I think there's a lot of questions being asked at the moment around what becomes the central dialogue for creativity in the industry.“And it's something that I know we're certainly grappling with at the Ad Council. So there are a lot of changes that needed to be made, but we need to make sure as a result of that, we're not actually losing creativity and a space for creativity to be elevated and to be celebrated across the board.”Msomi added: “As far as our biggest gain, it's the opportunity to have difficult conversations as an industry. So we've been talking about representation and opportunities for women, minorities, people from different ethnic groups, diversity within our industry.“I'm really hoping that after we go away for the two mandatory weeks where Australia shuts down, that we come back with that same fervor in place.“This is an opportunity. It's uncomfortable for some people, and for others, it is exhausting. We've gained the chance to really talk and to be vulnerable if we want to save the industry.“We've lost, and we continue to lose women. Let's acknowledge that it's happening under our watch. But more than just losing women, I think we're losing the trust of women as an industry to make change.”On the topic of advertising creativity, Melbourne was another edition of Compass where panellists nominated Telstra's work this year as a plus for the industry. Msomi told the room: “I'm going to take the biggest win as being Telstra. I think there's a lot of lessons in that for all of us around the importance of brand, the importance of craft the importance of getting back to creativity - and the importance of not listening to everyone in your organization who wants to have a point of view on the work, but actually backing your own gut.”Melbourne has also been home to the biggest radio story of the year - ARN Media's decision to network the Sydney-based The Kyle & Jackie O Show into the city on Kiis. While maintaining its lead in Sydney, the show has failed to find an audience in Melbourne.ARN stablemate O'Connell, whose own show on Gold has regularly topped the FM ratings, argued that while the battle has been great for drawing attention to radio, some stations have been wasting money on short term promotions rather than focusing on the quality of their shows. He said: “It's just really interesting - people are talking about it. Breakfast radio still matters to people which I think is really great for my industry.“The loss for the industry is how a lot of the other shows I go up against are chucking so much money at buying listeners - big, noisy cash giveaways. I understand why they do that; I've never done that - I think it's about deepening the connection you have with the audience. I think it's transactional and I think actually it's hurting radio.“The big noisy cash giveaways to me is dumb, moronic radio.”The panel also tackled the rise of retail media (Dobson was sceptical); rebuilding business confidence in a tough economy, the next wave of agency consolidations, and predictions of a rise in consumer activism.In prescient comments which she made before the assassination of United Healthcare CEO Brian Thomson in New York, Msomi warned: “I think we should be prepared for rage. I think the bubbling under, and now bubbling over, of the real palpable rage that we feel in our industry and in our society, I think it's not going to die down.“With anger comes activism, and with activism comes change.“There's this misnomer that people who are activists and people who are trying to change things are always upset and that their anger is not productive. But that's how you get International Women's Day, that's how you get Black History Month, from organizing and from actioning that rage into something more.”* The next stop for Unmade's Compass roadshow is Auckland on Tuesday February 18, at NZME's iHeart Lounge on Graham Street. Tickets are on sale now.How Unmade's 2024 Compass tour has unfolded:Unmade Index sinks The Unmade Index retreated by 0.48% yesterday, to land on 431.7 points.Among the worst performers was Nine's real estate platform Domain, which lost 1.2% yesterday. Domain's market capitalisation has sagged by 17% since the ousting of CEO Jason Pellegrino two months agoAudio stocks Southern Cross Austereo and ARN Media both went backwards yesterday, by 0.9% and 0.7% respectively.Ooh Media beat the wider trend, rising by 1.7%Time to leave you to your Thursday.Today's podcast was edited by Abe's Audio. We'll be back with more tomorrow.Have a great day.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

As the founder of Red Slice, Maria advises organizations on better engaging and connecting with the people who matter most. Her clients learn to imbue their work with compassion, creating strong leaders, thriving cultures, and winning brands.A dynamic speaker, Maria boosts engagement, performance, and collaboration by delighting audiences at large conferences, strategic offsites, leadership workshops, and sales kickoffs such as TEDx, The 3% Conference, The New York Times Small Business Summit, the Institute for Healthcare Advancement, Salesforce, Box, Lever, Imperative, TBWA, CHRISTUS Health, and many more.Maria has authored multiple books, including the most recent, The Empathy Dilemma and The Empathy Edge, and hosts The Empathy Edge podcast, featuring C-suite executives, authors, thought leaders, and creative thinkers who agree that empathy is required for success in the modern world.Brand messaging clients range from innovative entrepreneurs to fast growth companies to non-profits, and for more than 16 years, Maria has helped them lead their niche markets. Notable clients include LogicGate, Splunk, GSK, ContentSquare, Alteryx, The Coaching Fellowship, IHA, and many more.Maria's insights have appeared in many media outlets, including MSNBC, NPR, Entrepreneur, Forbes, Newsweek, Huffington Post, and Thrive Global.She lives in Northern California with her husband, young son, and rescue mutt, where she enjoys red wine, British crime dramas, hiking, and Crossfit. Trivia game shows, especially Jeopardy!, are among her guiltiest pleasures.Connect with Maria Ross:Website: www.red-slice.com LinkedIn: https://www.linkedin.com/in/mariajross/ Instagram: https://www.instagram.com/redslicemaria/ Threads: https://www.threads.net/@redslicemaria Twitter/X: https://wwwTwitter.com/redslice Facebook: https://www.facebook.com/redslice YouTube: https://www.youtube.com/user/mariajross https://www.youtube.com/@Redslice-MariaRoss Podcast: https://red-slice.com/podcast/ Maria on The Nice Guys (December 2020): https://open.spotify.com/episode/2JqiVU6W1xOUO9AhFutXTT?si=FPWbk1MbTzaDk5bF3Vou4w TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152

In this podcast special, we're joined by executive creative directors Lisa Nichols and Gary Fawcett, and senior planner Emily Adams at TBWA/MCR to discuss a campaign created for Blesma, a charity which raises money for limbless veterans. They expand on the challenges of advertising for the charity sector, highlighting how humour can be used to connect with consumers. They also discuss a campaign for HostileDesign.org which raises awareness about hostile architecture such as anti-homeless spikes.  

El rol del liderazgo femenino en la publicidad colombiana, y qué significan los premios son algunos de los temas que se abordan en el episodio 100 del podcast de P&M.

Peter Kormanyos is a strategist for TBWA advertising agency in Amsterdam, and he has also published a strange and intriguing new magazine called Purgatory Sandwich. The launch edition is split into two separate issues, which are presented together in a brown paper sandwich bag, promising what it calls, “Experimental fuckaroundery for lunchbreaks”. It's gleefully weird and chaotic, and in this episode he speaks about the ideas behind his creative project.

Welcome back to THIS. with Shauna Griffiths! This episode, Breaking Down Personal Growth & Professional Advancement features Rhonda George-Denniston, Chief Learning and Development Officer at TBWAWorldwide and Founder of TBWAGLP and Curiosity Connections. She is also a speaker, an innovator in talent development, a Jean-Marie Dru Founders' Award Recipient, AND an ADWEEK 50 Honoree. If you don't yet know of the inspiration - the gift - that is Rhonda George-Denniston -  tune-in, turn the volume up, and enjoy! I'm absolutely taken by her graceful, self-assured manner and wonderful energy - and you will be too.  You'll get a taste of Rhonda's passion for her mission to leverage the wisdom of diverse lived experiences, cutting-edge research, and expertise in human performance to empower individuals to craft and live their best lives.  As the Founder of Curiosity Connections—a community dedicated to connecting people through shared values and vision—Rhonda is a beacon for those seeking to forge meaningful connections in their personal and professional lives. In her role as the Chief Learning and Development Officer at TBWA, she exemplifies her deep conviction in the synergy between personal growth and professional advancement. Dive in to hear about:  How we met when she generously invited me and my changeforce colleague Bob Wiesner to speak about Revenue Growth as a part of the LIVE classes for TBWA staff through TBWAU.  Her story of growth and remarkable ascent over 23 years from an executive assistant to her current pivotal role - and - her advice for people who are compelled to try this too. The source of her passion and how she maintains her focus and resilience  The special pirate culture of TBWA that embraces personal growth, learning, development and professional advancement Her take on the importance of learning and development throughout the ongoing career and personal journey  The TBWAGLP learning landscape and how their people gain access to their programs Who she is every day that impacts her legacy  Jewels dropped that will inspire you to consider how you can do more to fuel your and your people's growth, contribution and impact I hope you enjoy the episode and look forward to your feedback about it!  #leader #leadership #agency #advertisingagency #learninganddevelopment #tbwa #tbwaglp #personalgrowth #careeradvancement #coach #consultant #podcast 

Frédéric Taddeï s'entretient avec Jean-Marie Duru, figure emblématique de l'industrie publicitaire française. Ce célèbre publicitaire revient sur les débuts de sa carrière, alors que la publicité faisait son entrée à la télévision à la fin des années 60.Dru décrit cette période comme un "âge d'or" de la création publicitaire, marqué par une liberté et une créativité débridées. Il explique comment lui et ses associés ont fondé l'agence légendaire BBDP, pionnière d'une approche stratégique innovante. Le récit de ce parcours passionnant permet de comprendre l'évolution du secteur, de ses techniques et de ses enjeux. Jean-Marie Duru analyse notamment les changements majeurs intervenus avec l'arrivée du numérique et de la data, qui ont profondément transformé les pratiques publicitaires.Ancien patron de TBWA, il partage également ses réflexions sur des figures marquantes comme Carlos Ghosn et Steve Jobs, qu'il a côtoyés et qu'il considère comme des "disrupteurs" ayant bousculé leur secteur. Un entretien captivant qui plonge au cœur de l'histoire de la publicité.Notre équipe a utilisé un outil d'Intelligence artificielle via les technologies d'Audiomeans© pour accompagner la création de ce contenu écrit.

Steve Walls has had big strategy jobs at TBWA, Ogilvy, Publicis Groupe, and more. But, now, he lives in Zurich, works with Moon Rabbit, and sees agency pitches from the other side - as someone helping marketers get more out of their agencies. In this episode, we discuss what Steve sees agencies get right and wrong in the pitch process. Steve will be teaching at our 2024 Sweathead Do-Together. Find tickets at http://www.sweathead.com. Links: Steve: https://www.linkedin.com/in/steve-walls-bb533638 Mark: http://www.instagram.com/markpollard

After two decades at Johannes Leonardo, Saatchi & Saatchi, DDB and William Morris/Endeavor, Emily Wilcox landed at TBWAChiatDay in April this year.Wilcox talks through the first activations of recent wins including Carnival Cruise LIne and Wells Fargo; the establishment of Omnicom Advertising Group to house the holding company's BBDO, DDB and TBWA brands; Omnicom's Q3 year-over-year financials; and the legacy of TBWA chairman Jean-Marie Dru's seminal 1996 book, Disruption: Overturning Conventions and Shaking Up the Marketplace.She describes how she is using the latter as inspiration to provide an environment where young creatives are inspired to come and ply their trade.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Jonathan Mildenhall is the former Managing Director of TBWA, SVP of the Coca-Cola Company, first CMO at Airbnb and Independent Board Member at Peloton Interactive, Co-Founder of TwentyFirstCenturyBrand and current Chief Marketing Officer at Rocket Companies.And we are back this week with Part 2 of our interview with Jonathan.Last week, we dove deep into his childhood growing up & how everything was stacked against him: he was the only black person in his family and community, was working class and grew up in a housing estate, attended a polytechnic, experienced blatant racism and physical abuse and also had zero connections in advertisingThe very industry that he rose to the very top in.In Part 2, we delve deep into his career. What it means to join Coca-Cola when it was creatively bankrupt, the stories behind some of his biggest and most successful advertising campaigns including have two ads being featured at the same Superbowl, why he gave it all up for a then unknown startup called Airbnb, what it takes to ‘make it' in his team and so much more.And in case you didn't know, this interview is also available on Youtube. Check it out via the links below.Now are you ready?Let's go!Highlights:2:17 Coca-Cola was creatively bankrupt?!7:31 Being Coca-Cola's poster child for diversity - 2014 Super Bowl [America the Beautiful]15:35 The only CMO to have 2 Super Bowl ads play at the same time16:14 How Brian Chesky convinced Jonathan to commit career suicide22:10 Building an Olympic marketing team26:08 Why 25% of people don't make it in Jonathan's team27:17 Who is Jonathan Mildenhall the leader?29:25 Launching his own company37:12 A Colourful View from the Top41:52 Advice to any aspiring CMO before they take the seat?44:20 Brand marketing or customer marketing?

Jonathan Mildenhall is the former Managing Director of TBWA, Senior Vice President of the Coca-Cola Company, first CMO at Airbnb and Independent Board Member at Peloton Interactive, Co-Founder of TwentyFirstCenturyBrand and current Chief Marketing Officer at Rocket Companies.In other words, someone at the very top of the marketing industry. Who was once treated as an experiment.Growing up in Leed, Jonathan faced tremendous physical and racial abuse. It got so bad that he once ran to his mum, telling her that he didn't want to be black!But his mum responded by saying, “Unfortunately, there are ignorant people who will always be frightened because you look different. And they're going to say hurtful things and sometimes they will do hurtful things. You can't change your packaging but they can never ever damage what's inside of your packaging.” Eventually, Jonathan found his calling - in marketing!Even though the odds were stacked against him: he was from a polytechnic, grew up in a council estate, was black and had no family name to fall back on.But as it turns out, he had a spark.And that spark was what drew people to him.Allowed him to rise to the top of the London marketing scene and dominate the global scene later as he became a Senior Vice President at the Coca-Cola Company and the first CMO at Airbnb.If ever there was a story of someone who has triumphed against all odds, it would be Jonathan. So are you ready to learn how he did it?Let's go.Highlights3:23 The 8-year-old Jonathan8:08 Keeping a childlike wonder12:01 Show a bit of leg!15:51 Protecting his mum's independence19:12 Advertising is NOT for you?!22:03 The awkward “oh my goodness, you're a black guy”24:22 The energy of the 80s advertising industry26:17 You're an experiment30:43 Meeting John Hegarty of BBH (Bartle Bogle Hegarty)35:35 Cindy Gallup dragged him out of the closet!43:47 Living authentically45:10 I was shit scared50:10 Phil Mooney - Director of Heritage Communications for 40+ years at the Coca-Cola Company

Ian Baer, Founder and Chief Soothsayer, has been solving marketing's greatest challenges forover three decades. He has spent his career helping major brands achieve extraordinary successand challenger brands box above their weight class in leadership roles with Publicis Groupe,TBWA, Rapp, Deutsch and others, and was named to Campaign US' Digital 40 Over 40. A prominent thought leader all aspects of marketing, Ian has spoken at numerous conferences and podcasts discussing trends in consumer behavior. In addition tofounding sooth in 2023, Ian is the brand storytelling practice lead for Kestrel Consultants andsits on the Ithaca College Customer Experience Board.

להיות מופנמת ולהגיע לטופ. ורד רמון ריבלין בשיחה אישית עם מנכ"לית משרד הפרסום יהושע TBWA על הומור ככלי ניהולי ועל היכולת להסתגל כאחת התכונות שמבטיחות חוסן

This week, Girls That Create host Erin Prather Stafford chats with Courtney Nelson, President of TBWAChiatDay LA, a creative advertising agency based in Los Angeles. In her role as President, Nelson sets the vision and strategy while overseeing all day-to-day operations for the LA office. Under her leadership, the agency has clinched significant new business wins including Jack in the Box, Sephora, and Levi's, while continually pushing creative boundaries through groundbreaking initiatives like Design x Disruption (DXD), PLEX by TBWA, and FEED by TBWA. More About Courtney Nelson  Prior to joining CDLA, Nelson spent notable stints at Wieden+Kennedy, Goodby Silverstein & Partners, and Deutsch as a brand leader creating impactful campaigns for brands including Nike, Coca-Cola, Levi's, Instagram and P&G. To learn more about TBWAChiatDay LA, visit tbwachiatdayla.com Which two Olympic ads still make Erin tear up? Visa: Go World, Jansen and P&G 'Thank You, Mom' About Girls That Create Host Erin Prather Stafford launched Girls That Create to support the parents and caregivers of creative girls while encouraging greater female representation across the arts. For more information, go to girlsthatcreate.com and follow and connect on Instagram, Pinterest, Facebook, and YouTube.   WordofMomRadio.com  

O que é cultura de agência de publicidade? Essa é a pergunta principal desta temporada do podcast, e a nonva agência a responder é a Lew'Lara/TBWA. Elise Passamani, CCOO da agência, responde o que é cultura de agência para o mercado e também quais os principais traços da cultura da Lew'Lara. Se esse conteúdo te ajudou, ajude esse podcast a se manter de pé. Escolha entre: Picpay | Apoia.se | Pix Assine a newsletter do projeto. Me segue no instagram e acessa o site do projeto.

רוב שוורץ, יו"ר TBWA ניו יורק, הוא מאנשי הקריאייטיב המשפיעים בעולם. בריאיון למוסף כלכליסט הוא מתאר את הקושי ליצור קמפיינים בעידן של חרדה, מסביר איך בכל זאת אפשר להגיב למצב באופן רגיש ואפקטיבי, מדוע בינה מלאכותית היא דבר דווקא נהדר וכיצד היה משווק מחדש את ישראל עם קמפיין שמבוסס על תיקון עולם הוקלט באולפני המרכז לתרבות מונגשתSee omnystudio.com/listener for privacy information.

Series FourThis episode of The New Abnormal podcast features Falk Fuhrmann, Executive Director at Shanghai HuiLue Business Consulting Co, and Visiting Professor teaching International Brand Communication & Innovation, Consumer Behaviour & Insights, at the China Academy of Art in Hangzhou.He also is an award-winning creative strategist with more than 20 years of experience, who led the strategic planning department of TBWA when they opened their Berlin office. Later as head of strategy with DDB, he developed & championed the agency's philosophy of creative business solutions. For nearly a decade, Falk led strategy development for P&G in CEMEA, APAC & Greater China. So, we discuss all of the above in this fascinating discussion, which naturally takes in Daoism and Confucianism. Re: the former (and perhaps the latter) we had to struggle our way through some loud building activity in the background during some of this recording, so please channel your inner-harmony at those stages!

It's the Fourth of July this week in the US, so I'm celebrating America's birthday with my family. Meanwhile, I wanted to find a great episode from our vaults to help you grow your brand. This one features Ray Mendez from Masa&Boz, my old friend and branding genius. In this episode, Ray shares his expertise in strategic decision-making and transformative branding and discusses how understanding core values, leveraging AI, and focusing on sustainable growth helps in building a successful brand.About Ray MendezRay Mendez is a partner at Masa&Boz, where he crafts strategies to help businesses connect with their customers. He's an expert in brand prototyping, strategy, and workshop leadership. Ray's impressive resume includes roles as a Creative Director at top firms like TBWA and Saatchi & Saatchi, and he has worked with global brands such as Apple and Greenpeace. He also teaches at Pratt Institute, sharing his knowledge from a Master of Fine Arts at Syracuse University. Known for his creative solutions and high standards, Ray believes in bringing brands to life with passion and innovation.Key Insights:Empower your business. Take control of your strategy and let external agencies help you articulate your vision by asking the right questions. This way, you maintain authenticity and ensure your business's mission and values guide your growth.Leverage technology. Using AI to deepen your brand's creative opportunities helps you pinpoint key areas for improvement and enhancement, making your branding efforts more effective and resonant with your target audience.Balance creativity with analytics. Combining creativity with data ensures your marketing is both imaginative and effective, attracting more customers and driving better results.Measure effectiveness. Continuously analyzing your marketing efforts ensures they align with your goals, allowing you to make informed adjustments and achieve optimal outcomes.Choose long-term sustainability. Focusing on the long game leads to steady and reliable growth, ensuring your business remains robust and competitive over time. As good as overnight success sounds, it's not likely to get you far. Ray's best advice for entrepreneurs:“Good marketing should be about innovating your product over time, coming up with better ideas, coming up with better solutions for your customers, rather than trying to sell something that is not good enough for them.”Connect with Ray Mendez:LinkedInWebsiteFollow Beyond 8 Figures:LinkedInXWebsite

As the podcast approaches its 300th episode, Jim is switching things up (literally) as he welcomes guest host and friend, Jonathan Mildenhall, to interview him. Why Jonathan? For starters, he is one of the most gifted and generous leaders in the brand-building industry, and as you'll learn during the conversation, a sort of brother to Jim. Not in the obvious ways; Jonathan is black, gay, English, and was raised by his mother in the projects of north Leeds. Jim is white, one of six children, born and raised in Lancaster, Pennsylvania, in a very Roman Catholic household. Despite their differences, you will certainly feel the brotherly spirit between the two. Jonathan's career has also brought him to incredible heights. He has worked 14 years on the agency side of the business, with time spent at BBH and TBWA. During his seven years in the Senior marketing role at Coca-Cola, his team was named 2013 Creative Marketer of the Year by Cannes Lions. From there, he became the first CMO of AirBnB, where they introduced the “Belong Anywhere” brand platform. In 2018, he co-founded the consultancy 21st Century brand. Currently, he resides as the first-ever CMO of Rocket Companies.For the past five years, once or twice a week, Jim has interviewed hundreds of senior leaders (mostly CMOs). Each guest has a unique story and has opened up to share their challenges, successes and vulnerabilities. Now, with Jonathan's “CMO C-Print” as a guide, Jim shares his own story. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Publicidade e cultura popular sempre se misturaram. A digitalização mudou isso? As agências de propaganda estão se adaptando rapidamente às mudanças? O episódio #190 de Mídia e Marketing entrevista Marcia Esteves, CEO da Lew'LaraTBWA e presidente da ABAP, a associação brasileira das agências de publicidade. Marcia também fala sobre a fragmentação da mídia, comenta a relevância de festivais de publicidade, como o Cannes Lions, e comenta as recentes mudanças na ABAP. “Estamos em um grande esforço para sermos mais diversos e presentes no Brasil todo. Temos que ampliar a presença de pessoas que venham de todos os segmentos da comunicação. O papel da associação é fortalecer todo o ecossistema publicitário, que é uma potência”.See omnystudio.com/listener for privacy information.

How are foodservice consumers contending with persistent inflation? Are they eating more at home, for example, or continuing to treat themselves at their favorite restaurants? The latest episode of The Food Institute Podcast examines that topic with Krystle Mobayeni of BentoBox, who dissected rapidly evolving consumer dining dynamics. More About Krystle Mobayeni: Krystle Mobayeni is the Co-Founder of BentoBox and Head of Restaurants at Fiserv, a global provider of payments and technology solutions that enables 200,000 restaurants to deliver differentiating experiences. Krystle founded BentoBox in 2013 after working with restaurants as a web designer, where she observed that existing technology drove a wedge between restaurants and their guests. BentoBox aims to empower modern restaurants to build their online presence, diversify revenue, engage with diners, and increase operational efficiency. Under her leadership, BentoBox was acquired by Fiserv in November 2021. Prior to BentoBox, Krystle co-founded Neon & Sons, a full-service digital creative agency in New York City, working with clients like Rent the Runway, NASDAQ, Robin Hood Foundation and more. Earlier, she led design teams as Art Director and Senior Designer at Big Spaceship, and Agency.com (acquired by TBWA). Krystle is on the Board of Directors for the Food Education Fund and recognized as Inc. Magazine's Top 100 Female Founders of 2021, New York Business Journal's 2021 Women of Influence, Entrepreneur's 100 Powerful Women of 2021 and Business Insider's Top Innovators in Restaurant Tech. Most recently, Krystle was featured on Nation's Restaurant News 2022 Power List. More About BentoBox: BentoBox, a Fiserv Company and the Official Restaurant Technology Partner of the James Beard Foundation, empowers thousands of restaurants to deliver on their mission of hospitality. With the BentoBox Marketing & Commerce Platform, restaurants can unify their technology into an all-in-one commerce engine that delivers a seamless guest experience, a better operator experience and sustainable growth. The platform enables restaurants to build their online presence, diversify revenue, engage with diners and increase operational efficiency through websites, ordering, reservations, marketing tools and more. BentoBox is part of Fiserv, Inc. (NYSE: FI). Learn more about BentoBox https://www.getbento.com/

Toygun is Chief Strategy Office at TBWA in Istanbul, one of my favorite cities on the planet. He recently presented his thoughts about artificial intelligence at SxSW. We discuss these thoughts as well as Turkey.  You can find Toygun here: https://www.linkedin.com/in/toygun-yilmazer-29810267/ ** For details about our upcoming strategy masterclasses and free ebooks, go to http://www.sweathead.com

Dans cet épisode, je reçois Caroline Rey. Caroline grandit à Tours, entourée de ses parents. Sa mère cardiologue et son père chef d'entreprise lui inculqueront le sens de l'excellence. Enfant bavarde, curieuse, passionnée de lecture et ayant une immense soif d'apprendre, Caroline se lance dans des études littéraires avant de poursuivre en école de commerce ou elle rencontrera Amélie, sa future colocataire, amie et associée. Ensemble, elles évoluent durant quelques années dans les plus grandes agences de publicité. Caroline sera chez TBWA, BETC, Mazarine ou encore Konbini ou elle sera en charge du développement de l'international.  Vivant en colocation avec Amélie, elles se retrouvent souvent autour de la table le soir à refaire le monde tout en faisant un constat simple et récurrent: lors de nombreux pitchs et présentations dans un environnement particulièrement masculin, s'habiller afin de paraître à la fois confiante, compétente et à l'aise peut s'avérer être un véritable casse tête en tant que femme ! L'idée de créer une marque de tailleurs dédiée aux femmes et à leur besoins spécifiques s'impose comme une évidence. Sans rien connaître au retail ou à l'univers de la mode, Caroline et Amélie lancent 17H10. Elles ouvriront quelques mois plus tard leur première boutique à Paris juste avant la pandémie du Covid...mais celà ne stoppera pas leur expansion, trouvant des moyens de contournement ! Dans cet épisode, Caroline nous raconte sans tabous les hauts et les bas de l'entrepreneuriat qui plus est en menant de front deux maternités avec aujourd'hui deux filles en bas âge ! Caroline nous parle aussi du concept "d'executive presence", majeur pour les femmes en terme de leadership et d'impact professionnel. Inutile de mentionner que nous avons également parlé d'ambition, une valeur clé pour Caroline et son entreprise 17H10. Belle écoute !  NOTES DE L'ÉPISODE: La marque 17H10 Le podcast "Commencer" Pilates Excellence INFORMATIONS MENTIONNÉES SUR L'ÉPISODE: Devenir membre de Legend Ladies - The Circle S'inscrire à la Legend Ladies Academy S'inscrire à la Masterclass du 23 Avril prochain

(Season 8 is in partnership with ⁠ADCOLOR⁠. ADCOLOR champions diversity and inclusion in creative industries) Carlin Dixon is an award-winning culture-first strategist with experience across brands like Hilton, The Mayo Clinic, and Brooklyn Film Festival. As Associate Director of DEI Strategy at global advertising agency TBWAChiatDayNY, Carlin works alongside agency leadership to create an equitable and inclusive environment for employees while ensuring the agency's creative product tells diverse, equitable, and inclusive stories. He currently serves as a co-lead on the Alumni Engagement Committee for the ADCOLOR Advisory Board and has been recognized as a 2018 ADCOLOR FUTURE and one of “50 Rising Stars on Madison Avenue in 2021” by Business Insider. Carlin is a proud Midwesterner from Cleveland, OH, and holds a B. A in Media Production & Studies from Bowling Green State University, where he studied the intersection of media, race, representation, and culture.

Restina af þessum þætti finniði undir https://pardus.is/pyngjan.

Is the advertising business a form of business or entertainment? It needs to be entertaining but there definitely is a science to it. Paul Bainsfair is the Director General of the IPA – the Institute of Practitioners in Advertising. He's a veteran of the industry, with board-level experience at TBWA, Saatchis and Iris, he's using his 35+ years in the business to champion the cause of advertising as a driver of the economy. But he's also acutely aware of the issues facing the world of advertising – the environment, DE&I, frequency and advertising fatigue. So, the IPA's focus for 2024 is the 60:40 rule and helping companies and brands to strike a balance between brand building and activation – as the old song goes, like love and marriage, you can't have one without the other. In this wide-ranging chat, Paul and I discuss the difference between US and UK advertising, why ads need to deliver the relevant unexpected, the latest Bellwether reports and a marketing budget forecast for the next 12 months, the wisdom of Tim Delaney, balancing the standards, saving the economy, new business opportunities for all agencies, the analogy of steam trains and Irish songwriters. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us as we explore the dual lanes of career fulfillment and personal relationships with Kate Walker, an HR consultant turned author. In this episode, she navigates her accidental journey into HR, unraveling two decades of corporate success before transitioning to a consultancy and writing career. Delve into her book's narrative, "A Candid Conversation: Lessons in Life, Love, and Leadership," which unpacks profound relationship lessons learned amid dissolution. Kate and host, Elaine Starling, dive into defining abundance, reframing thoughts, and fostering curiosity to unlock transformative change. Discover the magnetic power of authentic leadership and the crucial internal shifts leaders must embrace. Join us for an engaging, insightful conversation on self-discovery, leadership, and the intertwined paths of career and personal growth. About the Guest:(bio, personal links, resource links)Kate Walker is an Executive Leadership and Human Resources expert and Author. SPHR and SHRM-SCP certified, Kate has over two decades of senior-level corporate Human Resources experience, serving as Human Resources Director at global companies in marketing, gaming and sports including Nintendo, United States Tennis Association, Publicis and TBWA. In her new book, ‘A Candid Conversation: Lessons in Life, Love, and Leadership”, Kate seeks to inspire women of all ages looking to redesign their lives to go on a journey of self-awareness. On her own path of discovery, Kate learned how to establish boundaries, identify values, and create a road map toward elevated happiness and peace. In researching and studying relationship dynamics and mindset tools, she unlocked the courage to make big decisions with herself in mind. She then took steps to leave an unhealthy relationship, quit her job, and start her own business. Both a memoir and a guide to reflection, empowerment, and success on your own terms, A Candid Conversation offers hope and practical help. Kate encourages readers to ditch self-defeating mental programming and habits. She draws on her own trials, errors, and experiences to help women overcome obstacles and design a dazzling future.Free Gift: My Personal Brand Workbookhttps://www.katewalker.com/brand How to Show Support: Interact with my book - purchase, review, follow me on social media, anything they can do to help spread my message! Social Media Links:Website: https://www.katewalker.com/Instagram: https://www.instagram.com/thekatewalker/Facebook: https://www.facebook.com/katewalkercoachingLinkedin: http://www.linkedin.com/in/kate-walker-sphrAbout the Host, Elaine Starling: (bio, personal links, resource links)An international TEDx speaker, bestselling author, coach and mentor, Elaine Starling is recognized for her video show and podcast, The Abundance Journey.After a comprehensive conversation with our higher power during a stroke, Elaine...

Weinstein shares why data and technology are crucial to Hilton's customers' experience, the creative philosophy for the hotel's recent campaign with Paris Hilton, and marketing against home-sharing companies. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian: (00:01)I'm Damian Fowler.Ilyse: (00:02)And I'm Ilyse Liffreing. AndDamian: (00:03)Welcome to this edition of the current podcast.Ilyse: (00:10)This week we're delighted to talk with Mark Weinstein, the Chief Marketing Officer at Hilton.Damian: (00:16)Mark joined Hilton more than 13 years ago rising to become the CMO in 2020, where he now leads global marketing for the Hilton portfolio of over 7,300 hotels across 22 brands in 123 countries and territoriesIlyse: (00:32)As travel surged. After all that pent up Wonderlust created during the pandemic, the hotel brand unveiled its biggest marketing push in six years. The campaign focuses on the quality of the travel experience with Hilton Brands. So Mark Hilton, of course, has its own loyalty program, the free Hilton Honors. How many Hilton guests currently take part in this program? What does it offer in terms of perks?Mark: (01:02)We have 165 million Hilton Honor members and growing. We're the fastest growing loyalty program in travel. And what we love about Hilton Honors, it allows us to get to know our guests to personalize the experience for them. And it also connects all 22 brands. 'cause what's interesting about our portfolio is each brand serves a travel need, budget and occasion. And you may transverse the brands for your different needs. And so Hilton Honors is that connective tissue, whether you're an infrequent traveler and Hilton Honors is a way to give you the best value for booking through hilton.com directly. So we get to know who you are, things like free wifi and points towards that free stay, a more elite member who can earn additional benefits like automated upgrades that we're delivering so you have even better stay or even that ability to dream for that once in a lifetime experience with our partners at McLaren, uh, F one Racing or Live Nation. Uh, and which you can of course further accelerate with things like our credit cards along the journey. So there's something for everyone, uh, along the Hilton Honors program. And of course, as you said, it's free to join, so you'd be crazy not to get that additional value.Ilyse: (01:56)Now how would you say like technology such as like your digital platforms and mobile app also play a role basically in enhancing the guest experience in order to foster like that loyalty and that wonderlust?Mark: (02:09)Yeah. The interesting thing about our technology, I would say it, it focuses in two different ways. All in service of that wonderlust. In some ways it's taking the friction outta travel so you can focus on doing what you're there to do, which is explore and find a great stay experience. So some of our innovations around digital key and the ability to choose your room in the app before you even get there, you know exactly what room you're gonna have. The ability to book confirm connecting rooms for parents. There's nothing more stressful than wondering if you're gonna get those rooms together. We actually are able to confirm it at time of booking. The ability to personalize the stay and choose things you want, the ability to message with the front desk, those are all friction removing items of the travel journey. They take away that interaction at the front desk where it's highly transactional.Mark: (02:48)That frees you up to then have a human conversation. Where do the locals like to eat? Where's the best place to get that Instagrammable rooftop bar shot, you know, as the sun's coming down. So that's one aspect of our technology is making the guest experience better, uh, and easier. On the other hand, putting the wonderlust back in. So you look at our social media abilities to connect with customers with the things they want to hear most about, to produce content and serve it up, whether it's on the interim TV with our connected room, digital TVs through the app itself or on our websites. The ability to let you personalize choices on Hilton Honors. What benefits you most wanna earn on that trip, or the ability to serve up what interesting experiences you might wanna use your honors points for. And so that Wonder Lust is enabled by both the simplifying the basics and really making it straightforward so we're always reliable and friendly to our guests. And then it also supercharging that, that sort of wonder lust that makes you wanna explore the planet.Ilyse: (03:37)How does like data then come into play from your loyalty program to tailor your marketing efforts and create those very unique experiences?Mark: (03:46)Data plays a critical role in everything we do for our customers. Whether that is for our less frequent travelers, trying to better get them the right content on initial stay. Like lots of people travel very infrequently and when they do, it's the trip of a lifetime. So we wanna make sure we use contextual clues from the data, where they came from, what they're engaging with to serve up the right hotel, the right products, the right experiences for that trip. Our Hilton honors members, our best customers who we know extremely well, we can be even more personalized. We can serve up the dream destinations they most want to go to. When you're looking at our website, you're seeing the kind of rooms you typically book, you know, 'cause we know you so well giving you add-on abilities. Things that we know you always add onto your trip are even easier at the fingertips.Mark: (04:24)So that, that's one aspect of it. Second aspect of it is product innovation. You know, the insights of our customers are telling us where we need to go next. They help us pick the next destinations. You know, we're opening about a hotel a day, they help us build new brands, places where we know our customers are looking for a great product, but maybe we don't have a category. And it becomes our design target, our muse for designing a new brand where we create partnerships, the products that we put in our hotels, the partners we affiliate with to build out that journey. So it's, it's both myopically used to, to give you a personalized experience in the moment itself, but also helping us innovate and build the pipeline of where we go next with who we go next and how we build out the brands.Damian: (05:00)Let's talk a bit about the actual marketing campaigns that you've launched. I know that last year you launched the biggest marketing push in six years. Um, it's the Hilton for the Stay platform. The tagline is, it matters where you stay. And that was a campaign, uh, created by TBWA Jet Day and that features Paris Hilton for the very first time, who's seen giving travel tips. Could you talk a little bit about that campaign and why you launched this big campaign last year? ComingMark: (05:26)Outta the pandemic, it would be really easy to get into that sea of sameness, trpi that was out there. You had this desire to reconnect and of course that was an important message, but every company in travel was gonna say the same thing, is saying the same thing and has done so for, you know, decades that empty, you can picture it, that empty beach with a nobody on the beach chair and the clear blue ocean. You can't tell if it's a credit card, a hotel company, an airline, a travel agency, or anything in between. So we knew there was kinda the sea of sameness. There was a tendency to fall in that trope of re connectivity coming outta the pandemic. So we used that moment, uh, during the pandemic to both double down on our customer relationships, donate a million rooms to frontline medical responders, do all the things you do in that moment, but really look ahead to what the future would be.Mark: (06:04)And what we realized was we had never had a platform to tell our story consistently. And in a sea of sameness of this kind of eat, pray, love wonderlust of travel and people on goji berries and surfboards, that's not my travel experience most of the time. Why were we glorifying the destination but not the thing we provide in this travel experience? The stay itself. And we thought back to our founder, uh, Conrad Hilton over a hundred years ago said it was our job to fill the earth with the light and warmth, the hospitality. So we had this really unique purpose in the world, very different than everyone else, and yet a sea of sameness marketing, uh, environment. And what we realized was we were going from campaign to campaign, getting sick of it before anybody else even saw it, before it even wore in. We needed a platform, we needed our version of what we're gonna stand for.Mark: (06:45)And so as we looked with TBWA, the answer was there all along. It's the stay. It doesn't matter how you travel, it doesn't matter how you live your life. When you come to our hotel and you cross that transom, it just feels different when it's at Hilton and at the heart of every great trip is a great stay. And so the stay became that, that that glue. We then look for stories you could tell on top of it. Uh, it matters where you stay as our first campaign to tell that story. Bringing other influencers and creators in to help tell their authentic story. And who more authentic than the great-granddaughter of the founder of our company, Paris Hilton, who has lived her life literally in our hotels, you know, born and raised in in many of our hotels, traveled the world. So we try to find a lot of different ways in to tell that story all connected back to these 22 brands, how they're all part of Hilton and how ultimately were for this day,Damian: (07:27)How significant was it? Was the fact that you launched this across many different channels?Mark: (07:32)I mean, fir look, first of all, we wanna be where our customers are. I mean that, that's ultimately drives this conversation. And, and you know, just using linear as an example, you know, your go-to oftentimes as a classically trained marketer is to to be on tv. And of course we need to be there. There's some reach and frequency in the saliency that comes with that. But the reality is increasingly our customers are engaging with brands differently. Uh, and whether that's on social media or their favorite creators, our ability to give up control a bit, which is hard as a brand owner, right? As as a brand leader. And you realize very quickly we actually don't own the brand that customers do. Their perception becomes reality. Their reality becomes the brand. So we better meet them where they are. Podcasting and audio is a huge trend coming particularly accelerated outta the pandemic.Mark: (08:09)Uh, social media obviously has been, you know, a rocket ship. Uh, your ability to even functionally serve up search results. SEO is being generated by your ability to be indexable on, you know, YouTube and, and TikTok and other places. So it's, it's a no brainer to be with the customers are. And and what's amazing to me about marketing this great discipline we all get to do is that the fundamentals are the same, right? We're still telling great stories like we're doing for hundreds of years that is just so authentically human, but how we get to do it is rapidly changing it faster than any time in history. And so that's why we went omnichannel duringDamian: (08:40)The pandemic of, of course people stopped traveling, they had to, and we saw a big surge of travel after that based on that wonderlust, that desire to get out of the house. According to the US Travel Association, total travel spending this year is still going up 4% over last year, year over year. Is that your perception? Is that your understanding travel demand is still very strong?Mark: (09:01)Yeah, look, coming, coming outta the crisis, I mean every single year of the last three years has been stronger than the previous. Uh, the reality is there's so much pent up demand and one or lost. I, I think there were some mechanic things like people had record levels of savings. But more importantly we had this golden age of travel going into the pandemic, you know, record levels of middle class all across the world, getting to experience travel for the first time that pause, but it didn't break during the pandemic. There was a very explainable reason, the pandemic to stop doing that. But the demand was still there. The desire was still there. And then it got accelerated when people realized how fragile freedom is, right? That at the end of the day, at any given time, your bucket list comes to a screeching halt. So why is it a bucket list?Mark: (09:37)Why is it not a tomorrow list? Why is it not a today list? Let's go out and do it. And then you started to see flexibility of working, right? This idea that I had to be on this calendar schedule where my kids had to get to back to school at a certain time or I needed back in the office, that dynamic changed as well. And so you have record amount of demand, you had a very acute moment where we all realized, my goodness, the thing I love to do could go away at any time. And then life became more flexible. It has led to record levels of travel all across the world. And our hotels are certainly seeing record levels of customers engaging with us.Ilyse: (10:07)So Hilton has a diverse portfolio, brands 22 to be precise. How does the marketing strategy then differ across these brands to cater to those like various travel segments?Mark: (10:19)It's a great question. Look, each brand has a design target, a ause that we use to design that and, and s sort an archetype that we're really focusing on. We build out that prototype of what it's gonna look like, feel like what brands are gonna appear in the hotel itself, what's the color palette, the look and feel, the logo, all those things that you'd expect us to do. And each brand has to win its category, right? All of 'em have, you know, great competitors that, that are offering options the same price point. So we gotta be differentiated. What's important for us though is that by Hilton or the name Hilton in the brand, which is in all 22 brands, is not a holding company. We're not a, we're not a sort of CPG company that just happens to own these brands and lets 'em all pure play, compete.Mark: (10:55)They all have a purposeful role in the journey. And so you may be at a Hilton resort, you know, having a great trip in Aruba and then suddenly you're at your kid's soccer game or you know, football match at a Hampton Inn somewhere in the world or you know, that you need to be in and then a Walter for story for your honeymoon. So you're transversing those brands by Hilton has to mean something by Hilton has to also be the connective tissue. And so it's this fun challenging balance of having 22 brands each with their own personality that commands premiums in their category, while also reminding customers that it matters that these are by Hilton and that you'll get the benefits of Hilton Honors and all the things we innovate and drive. Uh, along the journey.Ilyse: (11:30)Hilton recently conducted research into how different generations travel. What were like, the major takeaways from the research, for instance is like one generation travel more than the other.Mark: (11:41)You know, some trends you see are about where you are in your lifecycle, right? Obviously the older you get the the more you typically have more disposable income and time just definitionally. When you're younger, you're often in the early stage of your career, maybe your family's younger. So there, there's those dynamics. But we do look at each generation to see what's pervasive and what's what's there. The first was the focus on wellness. People are looking particularly for restorative sleep. Uh, when you looked at I think the lowest end of the, of the spectrum, you know, 55% of Gen Z were saying that's the primary purpose of their trip. All they up to 70% of, uh, boomers and and Gen X were saying the primary purpose of the trip was restorative sleep, right? So we take that responsibility very, very seriously that you need to be rested and relaxed when you come to our hotel.Mark: (12:20)Second trend we saw was a seamless digital experience, right? This ability to dream shop book, experience the entire, stay digitally and personalize that journey for you. And so as you look at our innovation agenda, whether that's putting your mind at ease when you book that, you've got a confirmed connecting room, whether that's knowing you can message the front desk, you know, how many times, uh, I know for me I'm in the room and I don't really wanna go back to the front desk. I don't really wanna call and bother them, but I could use more towels or I could use, uh, a beverage after the, the bars maybe close for the night to build a message to the front desk and have 'em respond back. That's pretty powerful. So how do we digitally engage with our customers all generations? You know, it may start with younger travelers, but I'm telling you that the boomers are just the same in terms of wanting the ease and access of a seamless digital booking experience and engaging experience.Mark: (13:01)The third is, uh, local experiences. So people go somewhere to do something typically. And so they want our hotels to help 'em connect with the neighborhoods. Where's the offbeat path? Yes, you'll see the big museum or the big, you know, sculpture in town or whatever it may be. But tell me what locals do. Where do they eat? Where do I go around here? And maybe some of that's in the hotel. Maybe we have a great, you know, Michelin star restaurant in the hotel and we can get you a reservation that you can otherwise have. So a third trend we saw was connecting with the local experience and not wanting a cookie cutter trip. Even. You know, you want a reliable hotel. And the last, and I mentioned this earlier, the dynamic of business travel has changed wildly. You know, as I think about my career and a lot of our consumers say the same thing, it was an interruption in your life.Mark: (13:41)It was, you know, I had my life at home and then I go do business travel and that's gonna stop my momentum at home. The flexibility we now all have to be virtual for an extra week. It allows us to extend a business trip into a personal trip. The ability to have your kids join you on the weekend. Suddenly now you can use that momentum of a business trip to be the catalyst for bringing your whole family along. 'cause the kids can miss a day of school or take a zoom class instead of having to be back in class. And so that journey has been blended. And so when we look at the trends across all generations, that ability to make it digitally and seamless for them is really important. The ability to be locally connected, that ability to ultimately blend the work in business, travel, uh, business and and leisure at the very top of it, the whole thing. Make sure that when you leave that hotel, you feel rested and restored. Whether that's mind, body or soul.Damian: (14:22)And in terms of your marketing calendar, your marketing cadence, you talk about all these many different streams you're looking at, how do you think about the rollout of campaigns?Mark: (14:31)A lot of markets have a natural pacing to them. There are, you know, there's golden week in China twice a year, right there, there's things that you lean into because that is a natural catalyst. We, despite all the flexibility I talked about earlier, we still in the US have big summer breaks. That's a big time to send people, you know, on holiday. But also watching customer cues, right? We were able to, a lot of the, the channels we talked about earlier are pool channels, not push channels. So as customers are engaging on video, on demand and they're watching programming about travel destinations or food destinations, let's, let's plug into that moment. Let's activate and trigger. We're watching social media all the time for moments to intercept. You know, we've got examples where there was a home sharing customer whose dad thought they booked a house for four.Mark: (15:08)It was a shed that was big enough for one person. They had two dogs and four kids. And it was crazy. We texted them and said, you know, we message 'em on Twitter and TikTok and got ahold of 'em and said, come to our hotel. Uh, we had one the other day who texted her at home sharing host and said, uh, we're at a toilet paper. Where do I find more? And they said, the supermarket. And we said, well that's crazy. Our hotel has come to our hotel, right? So you find these little human moments along the way. And so it takes the pressure outta marketing to some degree 'cause the customers are telling you when they want to hear about you. And we've got ready to go stories. The last example I would give is cultural tent poles. So we've got a long standing partnership with the Grammys.Mark: (15:43)Uh, we have a long history music. Uh, John Lennon wrote, imagine in the New York Hilton on a piece of stationary, had the bed in for peace at the Hilton in Amsterdam. Elvis did residencies. Freddie Mercury wrote a crazy little thing called Love in the Bathtub at the Hilton Frankert. Yeah. And so we belong in music, right? So Grammys becomes a big tent pole to tell our story. Formula one with McLaren and Lando Norris, uh, on a McLaren F one racing team. The big moment in the Vegas race will tell that story. So there, there are these moments where you can lean into culture, where the stay is really at the heart of what's possible and that just becomes an authentic way to connect with our customers.Damian: (16:14)I wanna ask you about sustainability and eco-conscious travel, which should become increasingly important. Can you talk about how Hilton incorporates those concepts and those initiatives into its marketing efforts to resonate with environmentally conscious travelers? ThisMark: (16:27)Is very top of mind. We have a huge responsibility. We have over a million and you know, almost a million and a half rooms across the world. And the decisions we make can make or break products for distribution. And so one of the things we did on the product side is we moved to bulk amenities. This idea that you're not gonna have those tiny little bottles that get thrown out every stay. We've got refillable bottles that are safe and secure and sealed and everything else, but the real driver was environmental impact, right? We, we are big enough that our ability to use reusable bottles for water, the ability to use refillable bottles in the, in the bath amenities, that has a huge impact on our supply chain. And so first and foremost is that second we have the ability for companies that are keeping track of their impact.Mark: (17:02)Or, you know, even for conscious consumers, we're tracking all the energy uses at our hotels and we're giving recommendations to the hotels how to save energy based on consumer behaviors. We're able to turn down the thermostats when the guests leave the room. We're able to do the things that actually make a difference. On the marketing side, it, it's kind of a funny scenario. And that customers care more than ever, as as they should. They'll tell you in a focus group, they'll pay a premium or they want to hear about they, they really don't. They, they want to have a great trip, but they wanna know underneath that great trip, you're doing the right thing. And so we're not necessarily gonna always put it front and center and say, this is an eco-conscious trip, but we better have the proof points for you that you'll know that the trip you're having that not paying a premium, but paying what you already pay includes Hilton's commitment to doing that.Mark: (17:41)So that's really important. And on the marketing side, look, we have to look at sustainable sourcing of things. We have to look at who our supply chain is with what are we buying and who are we buying it from. We built these rooms, these hotel rooms on golf courses, uh, for, you know, big golf activations and they're fun and they're great for three days. We've donated a couple of those to local schools to use as play facilities, right? So are you thinking through the entire journey and then the tricky part to your question coming back to that is just how much do customers really want to hear that story versus just know intuitively and instinctively that your brand stands for it and it's committed and the dollars they're spending are being reinvested in their communities and being reinvested for the environmental impact.Ilyse: (18:17)What emerging trends or channels do you see as having the most significant impact on Hilton's marketing strategy in 2024?Mark: (18:26)I look back to where we are today versus when I studied marketing, uh, you know, a number of years ago in school, too many years ago in school. And, you know, the channels we're using most today didn't even exist. Literally did not exist. Social media was not even really a thing. Uh, and suddenly here it is our number one channel for a number of ways to connect with customers. And so we will rejoice in the fact that marketing is job is always and will continue to be great storytelling. And that's not going anywhere. That is the heart of what we do. What will change and continue to accelerate for us is how we do that more on social, right? More on streaming and video on demand. You know, as you start to pivot from, I think this year was the first year that consumers officially watch more video not on linear TV than than on linear tv.Mark: (19:04)That trend will continue and so we'll need to meet them where they are on streaming and video on demand and YouTube and other platforms. You'll see us show up in TikTok and Instagram and show up on the platforms where we can tell authentic, credible stories. I think the more fun part for us is giving away the keys to the castle a bit, right? So we're gonna be doing more with creators and letting them tell their authentic story about a Hilton's day. And while you might not always have all the brand controls you have, the authenticity outweighs the impact of losing a little bit of your ability to control for every sentence and every, you know, color that they use in in their work. And then lastly, we'll look for ways to activate, um, at big cultural tent pole moments, showing up in an activational way with experiential marketing to let customers truly experience what our brand stands for in the moments that matter most to them, reminding them that it matters where you stay and that Hilton is for this day.Damian: (19:51)That's it for this edition of the current podcast. We'll be back next week. So stay tuned.Ilyse: (19:56)The current podcast is produced by Wonder Media Network. Our theme is by love and caliber. The current team includes Chris Leyer and Cat fei.Damian: (20:05)And remember, youMark: (20:07)Realize very quickly we actually don't own the brand that customers do. Their perception becomes reality. Their reality becomes the brand. So we better meet them where they are.Damian: (20:15)I'm Damien andIlyse: (20:16)I'm AiseDamian: (20:17)And we'll see you next time.

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In episode  65 of The Bad Pod, An Ad Pod, we delve into the mind of Ian Baer, an advertising maven with a storied 35-year career at the helm of industry giants like Publicis and TBWA. Ian recounts how the classic sitcom "Bewitched" sparked his initial fascination with advertising, setting him on a path to become a strategic powerhouse in the field.From his early inspirations to his revolutionary work at Sooth, Ian provides a masterclass in advertising strategy and its evolution. Throughout our discussion, Ian shares his unique approach to dissecting popular campaigns, extracting strategic insights that have driven his success and led to transformative results in marketing effectiveness. Tune in for an episode packed with valuable lessons from a true industry veteran.Episode Links: soothbetold.comThanks for ad'ing a little Bad to your day ;) now follow us on Twitter dammit More Links: Pod SiteBrian's BookEric's InstagramAmelia's Book

World-renowned creator of legendary ad campaigns for Levi's, Lego, and Audi, among others, Sir John Hegarty is Chairman & Worldwide Creative Director of Bartle Bogle Hegarty (BBH) where he presides over one of the most successful and creatively acclaimed agencies. Sir John started in advertising as a junior Art Director at Benton and Bowles, London, in 1965. He almost finished in advertising 18 months later, when they fired him. He joined a small ‘going places' Soho agency, John Collings & Partners. They did – out of town. In 1967 he joined the Cramer Saatchi consultancy which became Saatchi & Saatchi in 1970, where he was a founding shareholder. One year later he was appointed Deputy Creative Director. Sir John left in 1973 to co-found TBWA, London, as Creative Director. The agency was the first to be voted Campaign magazine's Agency of the Year in 1980. He left in 1982 to start Bartle Bogle Hegarty. Four years later in 1986, BBH was also voted Campaign's Agency of the Year, and won the title once again in 1993. In addition, BBH became the Cannes Lions Advertising Festival's very first Agency of the Year in 1993. It also won the title again in 1994. Throughout BBH's two-plus decades, Sir Hegarty has been responsible for numerous accolades for the agency. Among his abundant award show honors, Sir Hegarty has taken home over 15 Clio's alone, and his Levi's 501 work is in the Clio Hall of Fame. since its inception in 1982 BBH has been named Agency of the Year more than six times, most notably by Campaign magazine, who also named BBH as their first-ever Network of the Year in 2004, Cannes, and others. Sir John's credits include Vorsprung Durch Technik for Audi, and Levi's' Bath and Launderette. His awards include two D&AD Golds and six Silvers, Cannes Golds and Silvers, and British Television Gold and Silvers. More recently, he was awarded the D&AD President's Award for outstanding achievement in the advertising industry and chaired the 1999 New York Art Directors Advertising Show.

The fifth episode of Season VI “Saturated”: IU Edition welcomes Denise Roberson, Chief Purpose Officer at TBWA, Professor and Speaker. Denise is the first Chief Purpose Officer TBWA has had. Denise shares her passion for purpose and her work to embed it inside organizations. While the work of purpose dates back to the late 1880's, it would be over a century before brands would embrace it as a profit driver.  She shares stories of brands who have walked the walk and brands who've badly bungled it. Her view is that brands are either part of the problem or part of the solution. Fear is not an option. Denise also works with executives who are looking for more meaning in their professional role or looking to change function through the Executive MBA program at Pepperdine. In this episode she speaks candidly about the fatigue and confusion of purpose and even helps students formulate an answer to the dreaded holiday question from relatives: “Now why would you go into advertising?”

It's time for a candid conversation!Tune in as Jake Kelfer, 4x bestselling author and book coach, speaks with Kate Walker, an Executive Leadership Coach, Human Resources Expert and Author of A Candid Conversation - Lessons in Life, Love & Leadership. Tune in to hear what it means to be truthful with yourself, designing your life, some of the key components of her book and more!What You'll LearnWhat it means to be empoweredHow to seek help while also being open to unexpected experiencesThe qualities that make the best leadersHow setting boundaries changed Kate's daily lifeThe best way to make people feel seen and heard as a leader About KateKate Walker is an Executive Leadership and Human Resources expert and Author. SPHR and SHRM-SCP certified, Kate has over two decades of senior-level corporate Human Resources experience, serving as Human Resources Director at global companies in marketing, gaming and sports including Nintendo, United States Tennis Association, Publicis and TBWA. Kate made her corporate exit in 2021 to start Kate Walker Consulting, a full service consulting company that helps leaders build powerhouse skills that positively impact company culture and their bottom line. Kate is recognized for her contributions to team dynamics, leadership, business strategies, and mindset for business owners, team leaders and people managers. She is known for her supportive, understanding and encouraging approach to high-level mentorship of building and leading high-performing teams. Kate's new book, ‘A Candid Conversation: Lessons in Life, Love, and Leadership' seeks to inspire people of all ages looking to redesign their lives to go on a journey of self-awareness. On her own path of discovery, Kate learned how to establish boundaries, identify values, and create a road map toward elevated happiness and peace. In researching and studying relationship dynamics and mindset tools, she unlocked the courage to make big decisions with herself in mind. She then took steps to leave an unhealthy relationship, quit her job, and start her own business. Both a memoir and a guide to reflection, empowerment, and success on your own terms, A Candid Conversation offers hope and practical help.Connect with KateIG: @thekatewalker LI: Kate Walker, SPHR Free book chapter at www.katewalker.com Connect with JakeText FREE to 661-669-7363 for a free copy of Jake's Bestselling Book, Big Idea To Bestseller Follow Jake: @jakekelferSubscribe to Jake's YouTube Channel - @jake_kelfer Get Instant Access To Jake's Free Training: How To Write And Launch A Bestselling Book In 1 Hour A Day

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Leadership Consultant, HR Expert, Author & Speaker, Kate Walker.Kate Walker is no stranger to the corporate world. With over two decades of experience in corporate HR, she has worked in diverse sectors such as global ad agencies, sports, and entertainment. Her passion for the leadership aspect of HR is evident, and she has always been fascinated by observing respected leaders and their unique strategies or, as she calls it, their "secret sauce."In April 2021, Kate decided to take a leap of faith and left her corporate HR role to start her own coaching and consulting business, Kate Walker Executive Coaching. Her mission is to work with leadership teams, helping them become better leaders and create a positive work environment.Kate's primary focus is on leadership coaching and HR consulting. She helps companies fine-tune their processes and systems, especially those experiencing rapid growth. She also offers one-on-one executive coaching sessions and runs a program called the New Manager Academy, designed to equip new managers with the necessary skills.Kate's areas of expertise are vast, encompassing team building, recruitment, training, and effective management. She shares insider information on these topics through her New Leader Academy, a mastermind circle for leaders.Key Points from the Episode:Kate Walker's background in HR and leadershipKate's work as an HR and leadership consultantTypes of organizations Kate works withKate's book, "A Candid Conversation: Lessons in Life, Love, and Leadership"Kate's experience in corporate HR and her passion for leadershipKate's coaching and consulting business, focusing on leadership coaching and HR consultingKate's areas of expertise: team building, recruitment, training, and effective managementKate's New Leader Academy and mastermind circleKate's upcoming book, a memoir meets self-help, sharing her personal journey and providing tips and adviceChallenges of leaving a stable job to pursue entrepreneurshipAbout Kate Walker:Kate Walker is a distinguished Executive Leadership and Human Resources expert, renowned for her extensive experience in corporate HR spanning over two decades. Holding certifications as a Senior Professional in Human Resources (SPHR) and Society for Human Resource Management Senior Certified Professional (SHRM-SCP). She has served as the Human Resources Director at prominent global companies including Nintendo, United States Tennis Association, Publicis, and TBWA.In 2021, Kate made a significant career shift, founding Kate Walker Executive Coaching, a comprehensive consulting and coaching firm. Through this venture, she empowers leaders to cultivate potent skills that foster positive company culture and enhance financial outcomes. Kate is celebrated for her expertise in team dynamics, leadership strategies, and business mindset, making impactful contributions to business owners, team leaders, and people managers. Her supportive and encouraging mentorship style has earned her recognition in esteemed publications such as Authority Magazine, SHRM's HR Magazine, Hive, and Ivy Exec.Moreover, Kate is set to release her upcoming book, 'A Candid Conversation: Lessons in Life, Love, and Leadership,' scheduled for October 24, 2023. This compelling work not only serves as a memoir but also as a guide to self-reflection and empowerment. Drawing from her own experiences navigating a corporate exit, single parenthood, and entrepreneurship, Kate offers invaluable advice and tools to help readers find success on their...

In this episode, Jason Bagley and legendary creative leader Chris-Beresford-Hill discuss the industry's pitiful lack of training for CD's, and share powerful insights and advice for on how to be a great creative leader. Chris Beresford-Hill is North America President and Chief Creative Officer of Ogilvy, joining in 2021. By 2023 Ogilvy was AdAge Comeback Agency of the Year, one of Fast Co's most Innovative, as well as 2023 Global Effies Network of the Year, and 2022 Cannes Network of the Year.  Previously, Chris spent four years as Chief Creative Officer at TBWAChiatDay New York, helping lead a transformation resulting in the best Cannes performance and most creative awards in the office's history, while growing the business 180%, with no layoffs during COVID.   TBWA returned to the AdAge Agency A-List, after a decade long absence, as well as Fast Co's Most Innovative list, remaining there every year under his leadership. TBWA was also ADWEEK Network of the Year twice. Individually, Chris was back-to-back finalist for AdAge's CCO of the year, and Campaign US Creative Person of the Year. Prior to TBWA, Chris spent eight years as Executive Creative Director at BBDO New York, steering some of the agency's most iconic work, alongside partner Dan Lucey, helping the shop earn multiple AdAge Creativity, and ADWEEK Agency of the Year honors, AdAge A-List appearances, and Network of the Year honors at Cannes, including Network of the Decade.  He F'd up and did not go work for Bagley in 2009. But the two remain friends, maybe even better for it. Chris previously held Creative Director and Writer positions at Saatchi NY, Goodby, Silverstein & Partners SF, and Modernista! in Boston - where he stared out as an unpaid intern in 2002, writing automotive brochures for General Motors.  He has been included in ADWEEK Best Creatives, the ADWEEK 100, Business Insider's Most Creative People in Advertising, and the AdAge 40 Under 40, back when he was under 40. Jason's Free Masterclass Training: https://school-of-astonishing-pursuits.mykajabi.com/webinar-registation?li_fat_id=577593ee-297a-430f-bffa-140222b8df9a Subscribe to A.S.A.P Newsletter: https://school-of-astonishing-pursuits.mykajabi.com/cd

Sarah has some great stories, everything from a multi-day shoot for a schizophrenia drug that took place in the abandoned wing of a working, possibly haunted, mental hospital, to her dream project (listen to find out what that is), her favorite project so far, which involved Ebola, and the story of the dancing toe mascot that was for a nail fungus drug! I know you are going to enjoy this episode and these great stories! So go take a listen and let me know what you think. Be sure to Like it, Share, Subscribe and Comment!  

Bernice Chau is author of "The Visibility Mindset". Her agency experience includes R/GA, Zambezi, TBWA, and David&Goliath. While navigating her career in the creative department, Bernice found herself longing to be able to connect with more people who understood her experience. So she set up Asians In Advertising with Jessalin Lam and has amassed a community of over 4,000 people who identify as AAPI from around the world. And this is what we discuss. You can find Bernice here: https://www.linkedin.com/in/bernicechao/ ** Next strategy event: Aisha Hakim's Masterclass The Art of Deck-Making http://www.sweathead.com ** Sign up for our newsletters: 1. For Friday's Sake–a weekly laugh at the marketing world https://sweathead.com/newsletter/for-fridays-sake/ 2. Strategy 4 Life–inside the working lives of strategists https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.