Redcast

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The Redcast examines the business problems through the lens of CRM and other technologies such as marketing automation. We will cover topics including: CRM, Analytics, Marketing, Sales, Customer Service, and Nonprofit management.

Redpath


    • Sep 25, 2018 LATEST EPISODE
    • infrequent NEW EPISODES
    • 20m AVG DURATION
    • 38 EPISODES


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    Latest episodes from Redcast

    019: Migrating to Lightning Now

    Play Episode Listen Later Sep 25, 2018 24:09


    Listen to Stephanie King, Salesforce Consultant from Redpath talk about why now is the perfect time to migrate to Lightning. Part 1 Part 2  

    019: Migrating to Lightning Now

    Play Episode Listen Later Sep 25, 2018 24:09


    Listen to Stephanie King, Salesforce Consultant from Redpath talk about why now is the perfect time to migrate to Lightning. Part 1 Part 2  

    018: Sales Enablement

    Play Episode Listen Later Jun 19, 2018 34:22


    Listen to JJ Thoele, Interactive Marketing Manager from Cambria talk about aligning sales with marketing and building enablement tools for sales.   Part 1 Part 2 Part 3

    017: How do you manage your marketing budget?

    Play Episode Listen Later Jun 19, 2018 31:49


    Hear from Vanessa Engelmann, Marketing Coordinator from SUCCESS Computer Consulting talk about managing marketing budgets, overcoming budget barriers, and getting the most out of your marketing budget.   Part 1 Part 2 Part 3

    018: Sales Enablement

    Play Episode Listen Later Jun 19, 2018 34:22


    Listen to JJ Thoele, Interactive Marketing Manager from Cambria talk about aligning sales with marketing and building enablement tools for sales.   Part 1 Part 2 Part 3

    017: How do you manage your marketing budget?

    Play Episode Listen Later Jun 19, 2018 31:49


    Hear from Vanessa Engelmann, Marketing Coordinator from SUCCESS Computer Consulting talk about managing marketing budgets, overcoming budget barriers, and getting the most out of your marketing budget.   Part 1 Part 2 Part 3

    016: Marketing Automation For the Rest of Us

    Play Episode Listen Later Apr 12, 2018 18:03


    Hear from Vanessa Ruiz, Marketing Automation Consultant at Redpath discuss with Eric Lehnen about marketing automation and a few things to consider before pursuing the path to marketing automation such as data, strategy, and content. 

    016: Marketing Automation For the Rest of Us

    Play Episode Listen Later Apr 12, 2018 18:03


    Hear from Vanessa Ruiz, Marketing Automation Consultant at Redpath discuss with Eric Lehnen about marketing automation and a few things to consider before pursuing the path to marketing automation such as data, strategy, and content. 

    015: Driving value from marketing content

    Play Episode Listen Later Mar 19, 2018 46:39


    Hear from Amanda Isaacson, Sr. Marketing Automation Consultant at Redpath, Karie Daudt, VP of Marketing at Insite Software discuss with Eric Lehnen about the value of marketing content for inbound and outbound marketing for an organization. Part 1 Part 2 Part 3 

    015: Driving value from marketing content

    Play Episode Listen Later Mar 19, 2018 46:39


    Hear from Amanda Isaacson, Sr. Marketing Automation Consultant at Redpath, Karie Daudt, VP of Marketing at Insite Software discuss with Eric Lehnen about the value of marketing content for inbound and outbound marketing for an organization. Part 1 Part 2 Part 3 

    014: Nonprofits and CRM

    Play Episode Listen Later Mar 9, 2018 32:02


    Listen to Nick Lindberg and Eric Lehnen talk about how CRM can help Nonprofits, Foundations, and Higher Education organizations. Part 1 Part 2 Part 3 Part 4

    014: Nonprofits and CRM

    Play Episode Listen Later Mar 9, 2018 32:02


    Listen to Nick Lindberg and Eric Lehnen talk about how CRM can help Nonprofits, Foundations, and Higher Education organizations. Part 1 Part 2 Part 3 Part 4

    013: Determining your Marketing Strategy

    Play Episode Listen Later Jun 1, 2017 22:51


    Hear from Marketing Strategy expert Stan Sobocinski speak with Eric Lehnen about building a superior marketing strategy through segmenting, targeting, positioning, and branding.  

    012: What is Salesforce Lightning?

    Play Episode Listen Later Jun 1, 2017 22:12


    Eric Lehnen and Nick Lindberg discuss why and how to transition to Salesforce Lightning as well as the recent changes that make Salesforce Lightning more powerful.  

    salesforce lightning
    013: Determining your Marketing Strategy

    Play Episode Listen Later Jun 1, 2017 22:51


    Hear from Marketing Strategy expert Stan Sobocinski speak with Eric Lehnen about building a superior marketing strategy through segmenting, targeting, positioning, and branding.  

    012: What is Salesforce Lightning?

    Play Episode Listen Later Jun 1, 2017 22:12


    Eric Lehnen and Nick Lindberg discuss why and how to transition to Salesforce Lightning as well as the recent changes that make Salesforce Lightning more powerful.  

    salesforce lightning
    011: How to do more with FormAssembly

    Play Episode Listen Later Mar 3, 2017 14:19


    How to use FormAssembly for sales, marketing, nonprofits, event management, and more.

    011: How to do more with FormAssembly

    Play Episode Listen Later Mar 3, 2017 14:19


    How to use FormAssembly for sales, marketing, nonprofits, event management, and more.

    010: Account Based Marketing

    Play Episode Listen Later Oct 27, 2016 18:09


    The advantages and strategies behind “flipping the funnel” to increase lead generation.

    010: Account Based Marketing

    Play Episode Listen Later Oct 27, 2016 18:09


    The advantages and strategies behind “flipping the funnel” to increase lead generation.

    009: Dreamforce 2016 Recap

    Play Episode Listen Later Oct 19, 2016 16:12


    Big announcements, new products, and key learnings from Salesforce’s annual conference.

    009: Dreamforce 2016 Recap

    Play Episode Listen Later Oct 19, 2016 16:12


    Big announcements, new products, and key learnings from Salesforce’s annual conference.

    008: Five Campaigns to Start Today

    Play Episode Listen Later Oct 18, 2016 12:39


    Boost your sales pipeline with simple marketing strategies that can be kicked off in a day.

    008: Five Campaigns to Start Today

    Play Episode Listen Later Oct 18, 2016 12:39


    Boost your sales pipeline with simple marketing strategies that can be kicked off in a day.

    006: Creating Better Sales Analytics

    Play Episode Listen Later Oct 6, 2016 9:01


    Leverage your data to equip sales reps and boost overall company performance.

    007: Salesforce Political Debate

    Play Episode Listen Later Oct 6, 2016 11:34


    Two political leaders weigh in on how Salesforce, and how they believe the org should be run.

    005: How to Be a Better Marketer

    Play Episode Listen Later Oct 6, 2016 11:21


    Subscribe on iTunes and Stitcher Make a greater impact for your organization and learn to set yourself apart from competitors.

    004: Driving Operations with Data

    Play Episode Listen Later Oct 6, 2016 17:41


    Subscribe on iTunes and Stitcher Use your company’s data to maximize internal efficiencies.

    003: Aligning Sales and Marketing

    Play Episode Listen Later Oct 6, 2016 14:12


    Subscribe on iTunes and Stitcher Uniting departments to bring in and close leads faster than ever before.

    sales and marketing aligning sales
    002: Recipe for a Successful Project

    Play Episode Listen Later Oct 6, 2016 13:02


    Subscribe on iTunes and Stitcher Meet deadlines, stay under budget, and leave customers happy.

    006: Creating Better Sales Analytics

    Play Episode Listen Later Oct 6, 2016 9:01


    Leverage your data to equip sales reps and boost overall company performance.

    007: Salesforce Political Debate

    Play Episode Listen Later Oct 6, 2016 11:34


    Two political leaders weigh in on how Salesforce, and how they believe the org should be run.

    005: How to Be a Better Marketer

    Play Episode Listen Later Oct 6, 2016 11:21


    Subscribe on iTunes and Stitcher Make a greater impact for your organization and learn to set yourself apart from competitors.

    004: Driving Operations with Data

    Play Episode Listen Later Oct 6, 2016 17:41


    Subscribe on iTunes and Stitcher Use your company’s data to maximize internal efficiencies.

    003: Aligning Sales and Marketing

    Play Episode Listen Later Oct 6, 2016 14:12


    Subscribe on iTunes and Stitcher Uniting departments to bring in and close leads faster than ever before.

    sales and marketing aligning sales
    002: Recipe for a Successful Project

    Play Episode Listen Later Oct 6, 2016 13:02


    Subscribe on iTunes and Stitcher Meet deadlines, stay under budget, and leave customers happy.

    001: Path to Success

    Play Episode Listen Later Sep 28, 2016 11:37


    Subscribe on iTunes and Stitcher Using a CRM roadmap to guide successful implementations.  

    001: Path to Success

    Play Episode Listen Later Sep 28, 2016 11:37


    Subscribe on iTunes and Stitcher Using a CRM roadmap to guide successful implementations.  

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