Podcasts about marketing content

Today, we're sharing how to take one idea and turn it into months of purposeful, valuable marketing content — all while saving time, building trust, and creating consistency in your brand.Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kelly Zugay⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠With Grace and Gold®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Brand It, Build It Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a chart-topping small business marketing podcast, equips you to build and grow your creative small business with purpose and strategy.Podcast Show Notes: https://withgraceandgold.com/category/podcast/With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgoldFree Resources from With Grace and Gold: https://www.withgraceandgold.com/freeHonored as Showit Designer of the Year, With Grace and Gold® has proudly served thousands of small businesses and creative founders worldwide through award-winning, elevated, purpose-driven brand and ⁠⁠⁠Showit web design⁠⁠⁠ since 2014. For custom brand design services, custom Showit web design services, and easy-to-customize Showit website templates for fine art photographers, event planners, wedding professionals, interior designers, and creatives, please visit With Grace and Gold: www.withgraceandgold.com

Are your competitors ranking over you in search, specifically AI overviews? In this episode, co-hosts Tanner Jones and Matt Smyers chat with David Arato, Founder of Lexicon Legal Content, to explore several strategies and tips that will improve your visibility and make your firm's content creation more efficient. In 2009, David began writing marketing content, utilizing his background in law to develop impressive strategies. Through his experience, he has found that knowing exactly what your potential clients are looking for will put you a step ahead.  David talks about how AI can be used to make content production more efficient. To improve visibility, David talks about various strategies, like answering common client questions in your content (FAQs), giving back to the community, and predicting what your potential clients will be searching for. Listen to the latest LAWsome episode now! You can connect with David on his website and his LinkedIn. TLDR: In this episode, you will learn about How to maximize efficiency with AI How giving back to the community can help promote your law firm What methods can you use to make your law firm stand out  

In this podcast episode, host Rob Lawrence interviews Julie Murray, a marketing expert and business coach. Julie shares practical advice on building a strong brand for small businesses, highlighting the importance of defining a core purpose or "why" before focusing on logos or campaigns. Julie reveals how brand personality, customer feedback, and founder involvement can shape brand success. Julie also explores the impact of AI on marketing, strategies for overcoming resistance to self-promotion, and the value of clear goals and consistent messaging to help you grow your business.Listen out for Julie's actionable tips for entrepreneurs, founders, and owners alike, looking to create and grow meaningful brands, products, services, and businesses.In this episode, you'll learn:Julie's Background and Experience (00:01:56) Julie shares her marketing career, corporate roles, and transition to running her own agency and coaching business.The Importance of Defining Your “Why” (00:04:38) Julie explains why small businesses must clarify their core purpose before focusing on logos and marketing materials.Uncovering Brand Essence Through Personal Stories (00:06:26) Julie shares how personal highs and lows help reveal authentic brand purpose and target audience.Branding Is More Than a Logo (00:07:31) Julie suggests that branding goes beyond visual identity and can be revisited at any stage of business.Rebranding and Brand Audits (00:08:16) Julie advises on reviewing brand relevance, customer feedback, and standing out in the market.Brand Personality and Customer Feedback (00:09:52) The conversation covers developing a brand personality and using customer feedback to differentiate and improve.Scaling Brand Culture and Consistency (00:12:03) Julie highlights the importance of brand culture, founder influence, and consistency as businesses grow.Involving Team and Customers in Branding (00:12:58) Julie suggests involving employees, customers, and partners in shaping and evolving the brand.Using Customer Feedback as Marketing Content (00:13:52) Julie explains how to collect, use, and share customer feedback and testimonials as marketing material.Defining Brand by What It Isn't (00:15:15) Julie recommends clarifying brand identity by listing what the business is not, to sharpen focus.Finding Brand Uniqueness and Energy (00:17:24) Julie discusses following passion and energy to discover a brand's unique voice and resonance.Case Study: The Power of “Why” in Positioning (00:17:57) Julie shares a story about a home care business, illustrating how uncovering the founder's “why” transformed the brand.Aligning Passion, Skills, and Market Need (00:21:25) Julie introduces the “IKIGAI” model—success comes from combining passion, expertise, and market demand: what you are good at and what people will pay for.Breakthroughs in Brand Clarity (00:22:18) Julie describes how clients reach clarity through questioning, reflection, and external feedback.Balancing Passion and Market Demand (00:23:56) Julie addresses the challenge of when passion doesn't align with what people will pay for, and the need for honest...

On this episode of Building the Premier Accounting Firm, Heidi Ryder, owner of Keepful, sits down with Roger Knecht to share strategies for marketing and managing a growing bookkeeping firm. Learn how to market services, build a strong brand, and use tools like AI and CRMs to attract and keep ideal clients. Discover methods to grow your bookkeeping or tax business effectively. In This Episode: 00:00 Welcome & Heidi's Journey 03:09 Marketing, Sales, and Branding 06:12 The Client Experience & Communication 09:09 Client Perspective & Marketing Advice 13:33 AI for Marketing Content 18:20 Website Value & Call to Action 25:15 Funnels, Lead Magnets, and Workflows 33:53 CRM for Accounting Professionals 36:46 Gratitude and Entrepreneurial Journey 41:34 Recap and Final Thoughts Key Takeaways: Define your ideal client through targeted marketing. Build your brand around the client experience, emphasizing clear communication. Use AI to create marketing content, then personalize it. Establish an online presence (website, custom email) to build trust. Maintain automated workflows and CRMs to nurture leads and consistent follow-up. Behind the Story: Ryder started her journey from a desire to work from home with her first child. Her love for numbers and business management quickly turned into a successful bookkeeping firm. Now, she helps other accounting professionals with Keepful, showing them how to automate marketing and attract ideal clients. This episode looks at her insights on client relationships, digital tools, and the importance of finding your “why” in business. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Learn more of Keepful and see a DEMO of it in action: https://sk293.isrefer.com/go/KFHP/KB66/ Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the Turnkey Business plan for accounting professionals.  This is the proven process to start and build the premier accounting firm in your area.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.     Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve.  GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients.   Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

Benjamin Ard is the Co-founder and CEO of Masset, a platform that helps B2B teams centralize and track their content for faster access and smarter use. He's grown the company with notable clients like Awardco, secured early funding, and hosts the Content Amplified Podcast with over 300 episodes. With extensive experience in B2B SaaS and marketing leadership — and as a father of four — Benjamin shares practical insights on growth, content strategy, and building customer-focused companies. In this episode… Buried in shared drives and forgotten folders, high-value marketing content often disappears before it can create impact. This “content graveyard” drains productivity and leaves teams scrambling to find what they need. How can businesses finally make content easy to find, track, and use across the organization? Benjamin Ard set out to solve this by creating a unified content library designed for scalability. With AI-powered search and integrations across Slack, Google Drive, and HubSpot, Masset ensures that every department can access, deploy, and measure content's real value. By eliminating seat-based pricing, Ben prioritized accessibility from day one — helping clients like Awardco boost efficiency and sales. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz talks with Benjamin Ard, Co-founder and CEO of Masset, about transforming B2B content management and scaling a SaaS startup. They discuss co-founder dynamics, raising angel and pre-seed rounds, validating product-market fit, and evolving SaaS pricing. Ben also shares insights on mentorship, community, and podcasting as tools for growth.

Ich habe einen Großen... Bestand an Marketing Content Pieces.Erfahre was dazu führt, das ich konstant Anfragen von neuen Kunden bekomme,bzw. wie es auch dir gelingt, konstant neue Wunschkunden zu generieren.Es ist eine Kombination aus Push- & Pull-Marketing.So sorgen Keywords und Algorithmen wie Content based Interest dafür, regelmäßige Sichtbarkeit zu generieren.Ratgeber: Wunschkunden-Magnetismushttps://marketing.alexstadler.at/wunschkunden/Online-Marketing Agentur und Consultinghttps://www.pixellovers.at/Instagramhttps://www.instagram.com/alex.stadler.immo.marketing

FULL SHOW NOTES: https://www.haileyrowe.comer/focused-marketingJoin my free Facebook community for business support & to connect with other health coaches: https://www.facebook.com/groups/themarketinghubgroup/Facebook: https://www.facebook.com/haileyrowecoachInstagram: https://www.instagram.com/hailey_roweTwitter: https://www.twitter.com/hailey_rowe

It's the start of a new month. You open your laptop to write an email, and there it is, the blinking cursor. What should you even send today? A sales pitch? A new video? Something fun? The harder you think, the more stuck you feel.That's why so many people hate email marketing. It feels like a chore. Not because writing emails is hard, but because trying to decide what to promote and how to write about it at the same time is a recipe for frustration.Good news. There is a simple fix. With the right planning system, email marketing gets easier, faster, and even a little fun. In this post, you will see how to use a simple template to plan out a whole month of emails so you can stop stressing and start sending.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do...

Let's be honest—most authors don't have hours to pour into content every week. And yet, if you want to sell books, connect with readers, and stay visible… you need content.But creating it from scratch every single week? That's the fast track to burnout.In this episode, Jenn walks you through a simple, strategic system that helps you create authentic, effective content in less than an hour a week. This is the exact method we teach inside the Author Marketing Assistant—and it's designed to make your content not only easier to create, but also way more powerful.LINKSThe Author Marketing Assistant

Tune in to our weekly LIVE Mastermind Q+A Podcast for expert advice, peer collaboration, and actionable insights on success in the Probate, Divorce, Late Mortgage/Pre-Foreclosure, and Aged Expired niches!Today's episode of the All The Leads Mastermind podcast is an open forum style that dives into practical, affordable marketing strategies for probate and related real estate needs while giving agents and investors across the country a space to ask questions, share wins, and tackle challenges together. The discussion highlights the core distinctions between organic and paid traffic, the long-term nature of Google rankings, and the importance of long-tail, local keywords in probate and divorce markets. Attendees gain actionable steps such as publishing regular community-focused content, posting local data to establish authority, and using direct mail and local forums to drive traffic. The panel stresses the value of a pillar approach that positions probate, divorce, or late mortgage support as a visible, trusted part of a business and explains how consistency builds both SEO and client trust over time. Practical advice includes leveraging AI tools for drafting content while editing for authenticity, avoiding overpriced SEO schemes, and focusing on content people will actually read. Real-world examples from members illustrate success stories, from closing divorce leads after months of effort to expanding listings through collaborations and sustained lead generation. Listeners are encouraged to test small budgets, track conversions, and combine direct mail with online activity to create tangible, lasting impressions. The hosts emphasize that trust, empathy, and consistency are as important as technical SEO and recommend building a credible site filled with FAQs, local data, and client stories to invite engagement. The final takeaway challenges participants to choose one idea, implement it this week, and report back to the community next Thursday to celebrate progress and refine strategies together.Key Takeaways:- The open forum format invites audience participation and real-time problem solving.- Organic traffic requires patience and focus on long-tail, local keywords.- Publicize your expertise through consistent content and community data.- Use affordable tactics like QR codes, mail, and local forums to drive traffic.- AI drafts should be edited to preserve your voice and avoid machine-like text.- Make probate, divorce, and related services the core pillars of your business to build credibility and trust.- Test small budgets and measure conversions to optimize results.To learn more, visit https://www.AllTheLeads.com or call (844) 532-3369 to check how many leads are available in your market.#OpenForum #ProbateMarketing #RealEstateMarketing #ContentMarketingPrevious episodes: AllTheLeads.com/probate-mastermindInterested in Leads? AllTheLeads.comJoin Future Episodes Live in the All The Leads Facebook Mastermind Group:  https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A Playlist Support the show

BuzzAgentsAI - https://www.marketingsharks.com/buzzagentsai-review-creates-schedules-and-posts-social-marketing-content/So, instead of bland, generic AI posts, this uses Custom AI Social Agents trained on your business, affiliate offer, or brand style to create 100% unique content in MASS that actually sells.Pick a DFY AI Agent or create your own Custom-Knowledge AI Agent.Enter a seed keyword or idea—then watch the AI Variations Engine produce hundreds of unique posts and videos.The AI agents handle the rest—no manual scheduling or rescheduling ever. They post forever, on every social network you choose.Plus, leverage paint-by-numbers affiliate training from experts on how to run an affiliate marketing business with this AI tech doing the heavy lifting.

This episode is sponsored by: My Financial Coach You trained to save lives—who's helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it's crushing student loans, optimizing investments, or planning for retirement, you'll get a personalized strategy built around your goals. Save for a vacation home, fund your child's education, or prepare for life's surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit  https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you. ——————— In this episode of Bootstrap MD, host Dr. Mike Woo-Ming talks about how ChatGPT can help doctors and other healthcare professionals in their work. Addressing skeptics, he outlines 10 real-world applications of AI in his practice, including telemedicine documentation, patient education, email responses, and marketing content creation. Dr. Woo-Ming emphasizes using ChatGPT as a tool to work smarter, not harder, while maintaining strict privacy standards (no patient data input). From crafting simplified patient instructions to drafting legal agreements and analyzing business expenses, he demonstrates how AI saves time, reduces burnout, and enhances productivity. This episode is a must-listen for physicians seeking practical ways to integrate AI into their workflows and reclaim time for what matters most. Three Actionable Takeaways Streamline Documentation with Templates – Use ChatGPT to create de-identified SOAP note templates for common conditions (e.g., erectile dysfunction, weight management) to cut charting time from 10 minutes to under 2 minutes, ensuring compliance with workplace AI policies. Enhance Patient Education – Prompt ChatGPT to explain treatments like tirzepatide at a sixth-grade reading level to improve patient compliance and reduce side-effect-related dropouts, tailoring outputs to your practice's needs. Optimize Business Operations – Leverage ChatGPT for financial analysis (e.g., identifying overspending in software subscriptions) or drafting job postings and SOPs to save costs and improve hiring efficiency, always reviewing outputs for authenticity. About the Show Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it's your guide to building a profitable, fulfilling career. Tune in weekly at  http://bootstrapmd.com   About the Host:  Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He's built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. Let's Connect: www.https://www.bootstrapmd.com  Want to start a podcast? Check out the Doctor Podcast Network!

Feeling overwhelmed by scattered book marketing strategies that aren't helping you sell books? In this episode, Jenn breaks down why most author marketing feels frustrating and what to do instead. You'll learn how to create a simple system rooted in clarity, connection, and consistency to finally start seeing results. Perfect for fiction and non-fiction authors who want to market smarter, not harder.LinksMarketing in MinutesAuthor Marketing Assistant

Writing marketing content for your private practice or dietitian business doesn't have to feel like a chore, especially when you realize your best ideas are already in your client sessions. In this episode, Kathy shows you how to use real conversations with clients to fuel blog articles, newsletters, and social media content that is effective and brings in more clients.If you've ever stared at a blank screen wondering what to write, this episode will shift how you think about content creation. You'll learn:How to use the words you say to clients every day - which are MARKETING GOLD - for content ideas to include in your marketing plans!Ways to write simple articles for your anchor content that build trust and bring more website traffic and leads.Why you must STOP avoiding blogs! That content is written for Search Engines first and helps new clients find you.Plus, Kathy will share the three easiest types of content to create when you're short on time but still want results.This lesson isn't about becoming a blogger. It's about creating marketing content that brings in clients without wasting your time or energy.Whether you write once a month or a few times a year, Kathy breaks down how a simple, client-driven content plan can bring in steady traffic and leads. She also shares how her clients have booked consults directly from newsletters and articles that came from quick tips they were already saying.Hit play to learn how to make your marketing easier, more effective, and more connected to the work you already do.Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/157  Click here to send Kathy a text message about this Episode

#254 Brand | In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she's learned along the way.Dave and Kira discuss:How to align marketing and sales through co-creation to ensure your sales team uses the content you createThe value of a strong messaging framework and how it drives consistency in B2B marketingWhy you need to time your product launches and ensure that marketing resonates with both your team and the market at the right momentTimestamps(00:00) - - Intro to Kira (06:02) - - Kira's Career Journey From Sales Enablement to Product Marketing (09:16) - - Challenges of Building Community / Getting Connected with Exit Five (15:32) - - How To Get Sales To Use Content from Marketing (18:07) - - How to Align Marketing and Sales Teams (25:24) - - Effective Messaging and Having a Core Company Narrative (30:32) - - Why You Should Identify What Differentiates Your Business (34:15) - - How To Create Strong Brand Positioning (37:00) - - Why You Need To Have A Clear Vision And Strong Point of View in Marketing (38:44) - - “The Risk Of Insult Is The Price Of Clarity” Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Is your marketing content actually doing its job of bringing in clients to your private practice?  Ideal clients you want to work with?In this episode, Kathy breaks down 3 essential elements that every piece of marketing content needs to include if you want it to connect with ideal clients and show up in search results.If you're writing blogs, updating your website, posting on social, or emailing your list and not seeing results, this episode will help you fix the missing links.You'll learn:Why speaking to your client's problem matters more than describing your serviceHow to choose keywords that help your content get found onlineWhere to include clear calls to action so people take the next step with youThis isn't about doing more marketing. It's about marketing your private practice strategically ... so that every piece of content you create works harder for your business. And gets results. Like attracting more clients! 

Hi there, everyone. This is Denise. I hope you and yours are well. Since our mini-series on content, a few questions about channels, posting frequency, LinkedIn Creator Mode, and other related topics have cropped up. I wanted to make sure I answered everyone's questions properly. If you're new here, welcome! The Superfast Recruitment blog and […] The post Your Recruitment Marketing Content Questions Answered appeared first on Superfast Recruitment.

Are feeling overwhelmed by the constant demand for fresh content? Do you feel confused about how to actually repurpose your marketing content across several platforms? This episode of the Vibrant Artist Podcast is your go-to guide. I dive into why repurposing your content is powerful and time-saving, what content repurposing actually is, and actionable strategies - including specific examples related to creative art businesses - to help you repurpose your existing marketing content effectively.In this episode, you'll learn how to transform a single piece of content into multiple formats, saving you time and amplifying your message across various platforms. This episode is both practical and inspiring, ensuring you can implement these techniques without adding stress to your creative process.Tune in to discover how to make your content work smarter for you, allowing you to focus more on your art and less on the marketing grind. This episode is perfect for artists, designers, and creative business owners looking to streamline their marketing efforts while staying true to their authentic voice.Don't miss this opportunity to learn how to maximize your content's potential and keep your creative energy flowing.--------------------------------------------------------------------------------------------Links:Opus Clip Pro (for pulling short clips from long form videos)FREE Aligned Habits Challenge (through May 31)Send a Fan Mail Message!If you've found this episode helpful or inspiring, feel free to support the podcast via Ko-fi

Today, we're going to talk more tactically. In our first episode, we discussed the challenges that recruiters face. In our second episode, we covered creating content for two distinct groups. Whether you're in a candidate-rich market, a candidate-short market, a client-rich market, or a client-short market, you need content that speaks to both groups. Content […] The post Content that Converts: Recruitment Marketing Content Assets appeared first on Superfast Recruitment.

In Episode 78 of the Digital Velocity Podcast, Erik Martinez sits down with Kimberly Storin, Chief Marketing Officer at Zoom, to explore how modern marketing teams can strategically integrate artificial intelligence into their workflows without sacrificing the human connection that drives brand affinity. Kimberly shares insights from her deep background in B2B tech—including roles at Dell, IBM, and AMD—and breaks down what it takes to move beyond AI experimentation and into scalable, impactful implementation. From choosing the right use cases (like content generation) to fostering a culture of calculated risk-taking, Kimberly outlines a roadmap for mid-sized teams to adopt AI tools while staying rooted in customer empathy. Listeners will learn how to structure an internal AI “center of excellence,” avoid data-driven pitfalls, and balance innovation with authenticity. If you're a marketing leader curious about integrating AI thoughtfully, this episode delivers practical guidance, strategic perspective, and inspiring takeaways for the path ahead. Kimberly Storin | LinkedIn  

In this episode of the Onya Mic podcast, Ashley discusses the importance of conducting a mid-year marketing checkup. She emphasizes the need to assess current marketing goals, measure performance metrics, and understand shifts in consumer behavior. The conversation also covers the necessity of reevaluating budgets and ensuring that messaging aligns with current consumer sentiments. Ashley encourages listeners to take this opportunity for a reset and to reach out for support if needed.     Takeaways Consider this your mid-year marketing checkup. It's important to assess your current results with marketing goals. What doesn't get measured, doesn't matter. Measure progress based on recent checkpoints, not competitors. Consumer habits and preferences are shifting, especially in an election year. Reevaluate your budget and resource allocation based on performance. Your messaging must be consistent with current consumer behavior. People buy based on their emotions, not just logic. This is the perfect time of year for a reset in your marketing strategy. Look at where you want to be and where you are now.

In this episode of the Digital Velocity Podcast, Erik Martinez welcomes Michael Katz, founder and CEO of Flowsend.ai, to discuss how brands can use authentic marketing content to drive growth. Michael shares his journey from enterprise software to launching Flowsend, a platform that helps brands turn conversations into content while preserving their unique voice. The conversation explores why authenticity and imperfection are critical in today's content marketing, how to overcome creative roadblocks, and what role AI should play in enhancing—not replacing—your storytelling. Michael breaks down actionable strategies for content creation, including leveraging long-form assets, empowering employees, and co-creating with customers. This episode is a must-listen for marketers looking to scale their content efficiently while staying true to their brand voice. www.flowsend.ai

In this latest episode of the Shift AI Podcast, Roger Connolly (Sitecore CPO) discusses how AI is transforming enterprise marketing with host Boaz Ashkenazy. Drawing from his experience at Victoria's Secret and Sitecore, Roger explains how brands like Nestle use generative AI to enhance marketing while maintaining brand consistency. As a Microsoft partner, Sitecore is developing "Brand Assistant," an AI tool that processes brand guidelines to help marketers create on-brand content and co-creating AI Innovation Lab. Roger shares his vision for the future of content creation, marketers' evolving roles, and how immersive technologies will shape customer experience.Chapters:[00:59] Introduction to Roger Connolly[04:42] Sitecore's Evolution and Microsoft Partnership [06:38] Delivering Content Across Channels[07:41] The Nestle Brand Assistant Project[12:29] Generative AI in Marketing Content[14:55] Content Volume and Brand Authenticity [17:15] The Future of Work in Marketing [19:27] Mentorship in a Remote World [20:30] Immersive Experiences and 3D Marketing [24:39]The Future: Seamless and FreeingConnect with Roger ConnollyLinkedIn: https://www.linkedin.com/in/rogerconnolly/ Connect with Boaz AshkenazyLinkedIn: https://www.linkedin.com/in/boazashkenazy X:https://x.com/boazashkenazyEmail: shift@augmentedailabs.com

Need someone to repurpose content FOR you? Hire me on Fiverr: https://www.fiverr.com/brittverlenichIn this episode of the Social Media Magic podcast, I'm talking about one strategy in content repurposing, which is called reposting (or reusing).There are generally 3 phases to repurposing content and examining your overall content marketing strategy:1. Recycle2. Reduce3. ReuseAnd throughout this series, I dive deeper into specific techniques and tactics in each of these episodes.This is episode 122 of the Social Media Magic podcast.Follow this playlist to find out about new episodes released here, or on my YouTube channel!⬇️⬇️⬇️https://www.youtube.com/@brittanyverlenich----------SEE MORE ON SUBSTACKFollow my journey as a I grew a TpT store to full-time income in under a year:https://brittanyverlenich.substack.comInterested in getting paid to create? Then this is for you:https://teachercreator.substack.com/----------GET HELP CREATING CONTENTHire me and my team to support you!Pick the gig that best suits your current needs on my Fiverr profile:https://www.fiverr.com/brittverlenich

How AI and Outside Perspectives Help Industrial Brands Stand-OutAre your marketing and sales messages starting to sound the same? You're not alone. Many industrial companies fall into a pattern of repeating the same messaging—focused more on product features than on what their audience actually needs.In this episode of the B2B Marketing Excellence and AI Podcast, I talk about how you can step back, reassess, and use tools like ChatGPT to bring fresh perspective into your messaging. When you take the time to understand your audience's challenges and reframe your approach around the value you provide, you build stronger relationships—and that's what marketing is really about.I also discuss the importance of getting outside perspective, whether from AI tools or strategic partners, to help you see blind spots and realign your sales and marketing efforts for better results.This episode is packed with practical tips and next steps you can use right away to communicate more effectively and build trust with your audience. What You'll Learn:Why tunnel vision happens in industrial marketing—and how to spot itHow to use AI to get clarity on what your audience really cares aboutTips for shifting your messaging from product features to customer benefitsThe value of outside perspective when your internal team is too close to the messageHow to bring your sales and marketing efforts into better alignment If you're ready to refresh your marketing and build stronger connections with your audience, I hope you'll take a few minutes to listen. Helping companies succeed is what I care about most, and I want to make sure you're equipped with the tools and perspective you need to move forward with confidence.Let me know if you'd like this adapted for your podcast page, LinkedIn, or an email promo—I'm happy to help.

The best spot to get your brand listed isn't the top of the Google search - it's right under that. The top "organic" links, under the ads, get all the clicks. MACH10X Marketing can get you listed there, without ads or expiry dates. Visit https://mach10xmarketing.com MACH10X City: Southlake Address: 2600 E Southlake Blvd #120, Southlake, TX 76092 Website: https://mach10xmarketing.com/

On this episode of the CA Media Podcast, I have Jalissa Tartt as she dives into her new career in Digital Marketing and Content Creation. You can follow Jalissa below: Her website :www.empowerhernow.info TikTok:https://www.tiktok.com/@jalissatartt Facebook: https://www.facebook.com/profile.php?id=61572486695058 Website: https://stan.store/BossLadyDigitalHustleinvestment

Doors are open to Show Up Real now. Here's what you'll achieve inside Show Up Real:  Get clear on your Online Movement -- we call it online movement because it's so much bigger than you "niche." You'll create a mission around your business with content pillars to match, you, your values, identities, and your business, of course. You will START SELLING YOUR OFFER! We'll help you built a pro offer that stands out -- including helping you choose the time frame, price, and goals of your offer. You will learn the difference between SALES CONTENT & MARKETING CONTENT. You'll get to know what type of content sells your offer and what type of content builds community. And when you hit 25% increase in your business, you'll be invited to join our club inside Show Up Real called -- Movement Makers! Where you have a chance of getting 1:1 call with me monthly, extra coaching calls, and trainings!   If you want to grow your audience and revenue, click this link to join: https://catdelcarmen.com/show-up-real  

Today I'm breaking down my 2025: my marketing goals, content plan, and revenue goals. I break down why I chose these goals, why I'm nervous about some of it, and how I plan to take action on it.  Doors are open to Show Up Real now. Here's what you'll achieve inside Show Up Real:  Get clear on your Online Movement -- we call it online movement because it's so much bigger than you "niche." You'll create a mission around your business with content pillars to match, you, your values, identities, and your business, of course.  You will START SELLING YOUR OFFER! We'll help you built a pro offer that stands out -- including helping you choose the time frame, price, and goals of your offer.  You will learn the difference between SALES CONTENT & MARKETING CONTENT. You'll get to know what type of content sells your offer and what type of content builds community.  And when you hit 25% increase in your business, you'll be invited to join our club inside Show Up Real called -- Movement Makers! Where you have a chance of getting 1:1 call with me monthly, extra coaching calls, and trainings! If you want to grow your audience and revenue, click this link to join: https://catdelcarmen.com/show-up-real

In this episode of Pathmonk Presents, host Ernesto chats with Alayne Gardner, Director of Revenue at Lodestar Software Solutions.  Alayne shares how Lodestar simplifies mortgage closing costs for lenders through automation and compliance. She dives into their innovative approach to marketing in a niche industry, highlighting the importance of authentic branding, creative content like memes and comic strips, and seamless website tools for lead generation. Learn about the challenges of marketing highly regulated products and how Lodestar keeps it fun, engaging, and effective.  Tune in to discover how Alayne balances sales, marketing, and partnerships, while leveraging creativity to drive conversions.  

This week, Jenni and Virginia Davidson from Little Green Light wrap up their mini-series about the most effective ways to thank donors by focusing specifically on how to thank new donors for their first gift to start building a long-lasting relationship right away. Then Jenni shares her five-step process for creating digital marketing content calendars that nonprofits can use to strategize their social media posts, email newsletters, and/or blog articles for the entire year of 2025 so you never have to feel rushed to put something together last-minute. In this episode, we mention a few resources you may want to check out! — Find Little Green Light's Free Resources: www.littlegreenlight.com/jenni — Complete customizable digital content calendar template for 2025: nonprofitjenni.com/coursesandmore/marketing-communications-calendar  — Use coupon code ‘POD10' on Jenni's website for a 10% discount! — Get my once-per-week email newsletter: nonprofitjenni.com/subscribe   Produced by Ben Hill Sound Music by Emily Summers ©2025 Nonprofit Jenni. All Rights Reserved.

In this episode of memoQ Talks, we sit down with Shaheen Samavati, founder and CEO of VeraContent, a multilingual content marketing agency specializing in marketing localization. Shaheen shares how her team crafts editorial-style content for blogs and social media, with a particular focus on the rising demand for social media translation projects.Shaheen emphasizes the importance of adopting a focused, market-specific approach and highlights the advantages of a centralized service for managing global social media strategies. She discusses how VeraContent aligns content creation with clients' broader marketing goals, tackles the challenges of multilingual SEO with tailored keyword research, and balances high-quality content production with consistent posting schedules.The conversation also delves into Shaheen's expertise in localizing content for platforms like TikTok—both for B2C audiences and the growing potential of B2B applications. She shares tips for repurposing content effectively, such as turning podcast clips into engaging short-form videos, and reflects on the role of AI tools in the content creation process.Join us for a comprehensive exploration of multilingual content marketing strategies, challenges, and best practices. Whether you're a marketer or a localization enthusiast, this episode is packed with actionable insights!VeraContenthttps://veracontent.com/

Combining professional done-for-you content marketing with cutting-edge AI-based sales assistants, Paramatta-based Sparketing Media makes it much easier for small businesses to automate their online sales funnel. Go to https://www.sparketingmedia.com.au for more information. sparketing media City: Parramatta Address: Suite 2, 105-107 Website: https://www.sparketingmedia.com.au/

Tired of creating fresh content every day? This episode reveals why that's actually hurting your marketing. Marketing expert Emanuel Rose shares his revolutionary "Content Multiplication Strategy" that turns a single 5-minute piece of content into a month's worth of marketing material. Learn why Generation Z craves authentic connection over perfect production, and how this changes everything about modern marketing. Plus, discover why chasing new clients might be costing you more than you think. Perfect for entrepreneurs who want to work smarter, not harder, in their marketing efforts. Stop creating endless content - this episode shows you how to make your content work harder for you. https://DarkHorseSchooling.com/Newsletter

Jeff Buck, Director of Production and Marketing Content at the Risk & Insurance Education Alliance, joins Jim Flynn and Natasha Suber to talk about content marketing strategy and how to leverage AI tools effectively. Interested in learning how to use AI tools to boost your content marketing game? Listen to this episode of the IMCA peer2peer podcast.

In this episode of the Marketing Systems for Success podcast, host Helen introduces an experimental mini-episode format.   She shares content ideas for social media posts and emails for the week starting December 2nd, including themes like Cyber Monday, National Cookie Day, and International Volunteer Day.   Helen provides examples of chatty and sales-oriented content, aiming to help listeners engage with their audience more effectively.   00:34 Experimenting with New Content   00:54 Content Ideas for Social Media   02:10 Themed Days and Creative Engagement   02:55 Chatty Emails and Building Rapport   04:29 Sales Strategies and Volunteer Day   06:45 Community Resources and Templates   07:19 Conclusion and Next Steps   Useful Links   Connect with me on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Join the community: https://www.helendickmancoaching.com/community   

Discover 7 creative ways to make the most of the content you've worked so hard to create! Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kelly Zugay⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠With Grace and Gold®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Brand It, Build It Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a chart-topping small business marketing podcast, equips you to build and grow your creative small business with purpose and strategy. Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold Free Resources from With Grace and Gold: https://www.withgraceandgold.com/free Honored as Showit Designer of the Year, With Grace and Gold® has proudly served thousands of small businesses and creative founders worldwide through award-winning, elevated, purpose-driven brand and ⁠⁠⁠Showit web design⁠⁠⁠ since 2014. For custom brand design services, custom Showit web design services, and easy-to-customize Showit website templates for fine art photographers, event planners, wedding professionals, interior designers, and creatives, please visit With Grace and Gold: www.withgraceandgold.com

“I just need clients.”   This is both a common goal and a common problem of many practice and business owners. One way to get clients is to include lead generation in your marketing plans. Getting stuck at various stages of lead magnet development is another common problem, one that comes with a lot of frustration, too. Whether you're unsure about what type of lead magnet to create, struggling to work and rework one that just isn't getting any results or facing other challenges with your lead magnet  … well, this episode is designed to help you break through those barriers.Tune in to learn the steps to discover that ONE thing that will make or break your lead magnet's success. You will also discover:Why understanding the end goal of your lead magnet can lead to more clientsWhat knowing this ONE thing can do to shift your results and increase signupsWays to change your content to entice more people to enter their name and email without thinking twiceIf you want to offer people a lead magnet that resonates with your audience and drives more leads into your business - leads that can ultimately lead to more clients, then hit the play button!   Remember to book your spot for the Free Lead Magnet Training Bootcamp I'm offering to ensure participants create a lead magnet - from start to finish in 2 weeks. This starts November 18th, and you can book your seat here - https://academy.pepperitmarketing.com/leadmagnets All the resources mentioned in this podcast can be found on the shownotes page at http://marketingyourprivatepractice.com/123 Click here to send Kathy a text message about this Episode

This episode features an interview with John Schneider, CMO at Betterworks, a performance management solution HR professionals rely on for increasing employee engagement, manager efficiency, and business impact.In this episode, John shares insights into how he transformed Betterworks' content strategy to cut lead costs by 65% and why establishing a trusted sub-brand has been crucial to their success. He also talks about the importance of strategic experimentation and understanding the multidimensional levers in marketing. Key Takeaways:By focusing on a content-first approach rather than paid-only channels, you can significantly reduce lead acquisition costs. BetterWorks achieved a 65% reduction in cost per lead over John's time as CMO for the company.There are benefits to building a sub-brand to house content that resonates with your audience. It can help differentiate the company and attract significantly higher engagement. Strong content can engage the full buying committee across personas. Making quality, accessible thought leadership content engages a company at multiple touchpoints, resulting in an easier sales process. Quote: “You have to realize in marketing, you are absolutely not playing checkers. You're playing chess and you're probably playing some multidimensional version of chess. And you can't expect immediate results from everything you do. If it was easy to do what you're going to go do, they would not have hired you because the former person would still be there. And all those things have probably been tried in different capacities. And what is really important is to balance the tension between taking action but also doing it in a quality way and with some strategic foresight. And that's where the experimentation really comes in, understanding the scenarios and the outcomes. It's good to experiment and it's okay not to know what the outcome will be, but you need to know which lever you're pulling or you're not going to have a result that you can then fix against.”Episode Timestamps: *(04:12) The Trust Tree: Auditing when you step into a new role *(23:23) The Playbook: Content as the lifeblood, shared through a sub-brand*(35:37) The Dust-Up: Having a say in pricing and packaging *(38:37) Quick Hits: John's Quick Hits   Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with John on LinkedInLearn more about BetterworksLearn more about Caspian Studios

Feeling like your content is going out into a void? In this episode, Danielle R. Harris addresses a struggle many online coaches and service providers face—creating content when it feels like no one is paying attention. Danielle shares that creating marketing content, even when it seems like you're not talking to anyone actually helps you to... See faster results in your business Sharpens your marketing style Builds your confidence as a coach and business owner. To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call. You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter. Follow on Instagram at @Danielle.R.Harris.

In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she's learned along the way.Dave and Kira discuss:How to align marketing and sales through co-creation to ensure your sales team uses the content you createThe value of a strong messaging framework and how it drives consistency in B2B marketingWhy you need to time your product launches and ensure that marketing resonates with both your team and the market at the right momentTimestamps(00:00) - - Intro to Kira (06:31) - - Kira's Career Journey From Sales Enablement to Product Marketing (09:45) - - Challenges of Building Community / Getting Connected with Exit Five (17:32) - - How To Get Sales To Use Content from Marketing (20:07) - - How to Align Marketing and Sales Teams (26:13) - - Effective Messaging and Having a Core Company Narrative (31:21) - - Why You Should Identify What Differentiates Your Business (35:04) - - How To Create Strong Brand Positioning (37:49) - - Why You Need To Have A Clear Vision And Strong Point of View in Marketing (39:33) - - “The Risk Of Insult Is The Price Of Clarity” Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You've probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that's why B2B marketing teams today use Calendly to convert leads the moment they're ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

This episode features an interview with Karl Van den Bergh, CMO, Gigamon, a company that helps enable IT organizations to eliminate security blind spots, optimize network traffic and reduce tool costs, enabling them to better secure and manage their hybrid cloud infrastructure. In this episode, Karl talks about shifting from a lead model to a demand unit model, the impact of investing in brand when budgets are tight, and balancing awareness with demand. He also talks about his approach to content, creating something that stands out and that people either love or hate. Key Takeaways:Transitioning from a lead-based model to a demand unit model can better align with complex B2B buying processes because it allows for more accurate targeting of entire buying committees.Maintaining brand investments during economic downturns is a way to seize opportunity to win market share. Companies that continue to invest in brand awareness during tight budgets will emerge stronger when the market recovers.Leveraging humor in campaigns, and embracing that some people will love it and some will hate it, is more memorable and can have better results than content that blends in. Quote: “We said, look, I'd rather put something out there that people either love or hate, as long as it's done, again, it can't be offensive, but people love or hate. I'd rather have something that stands out than something that's bland that no one would object to. And sure enough, as I said, it way outperformed benchmark.”Episode Timestamps: *(04:30) The Trust Tree: Shifting from a lead-based model to a demand unit model *(20:26): The Playbook: Put out content people will love or hate *(38:06) The Dust-Up: Authentic Dialogue*(39:47) Quick Hits: Karl's Quick HitsSponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Karl on LinkedInLearn more about GigamonLearn more about Caspian Studios

How can you establish your business as a trusted expert in your field? The key is building brand authority through strategic content creation.In this episode of Talk Copy to Me, I break down what brand authority means and why it's crucial for small businesses. You'll learn practical strategies for creating content that showcases your expertise and builds trust with your audience. We'll cover:Identifying your unique area of expertiseCreating content that addresses your audience's pain points and desiresIncorporating data and real-world examples to boost credibilityMaximizing your content's reach through repurposing and collaborationMeasuring the impact of your brand authority effortsWhether you're a solopreneur or running a small business, you'll gain valuable insights on using content to set yourself apart in a crowded market. Discover how to transform your content strategy to build lasting brand authority and drive business growth.___________________________________________EPISODE 134.Read the show notes and view the full transcript here: https://erinollila.com/building-brand-authority-with-content ______________________________________________Want to join me and other small business owners to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!Want to keep talking copy? Send me a text message!

In this episode of Life at Ten Tenths, Matt and Garrett are excited to reconnect with Eric Simon, the visionary behind BAM, formerly Broke Agent Media. The conversation takes listeners through Eric's remarkable journey from a struggling real estate agent to a social media expert, highlighting how authentic branding and creative content strategies can transform a real estate career. Eric's story is a testament to the importance of community engagement and the evolution of his platform from a humorous meme account to a pioneering media company that is redefining the industry.Eric offers valuable insights on the shift from traditional real estate tactics to modern digital strategies, emphasizing the critical role of quality content in today's algorithm-driven landscape. He discusses the power of email marketing and the importance of owning your digital space, sharing practical tips that resonate with both new and experienced real estate professionals. Noting that BAM continues to lead the way with its innovative, unfiltered approach, today's episode inspires listeners to embrace continuous learning and adapt to the ever-changing digital landscape, ensuring sustained success in the real estate industry.Don't forget, if you're ready to take your life to 11, join Life at Ten Tenths' exclusive online ‘11 Circle' community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan. Start living your best life now! Visit lifeattentenths.com.Episode Highlights:00:00 Creating Hyper Local Content for Real Estate Success00:29 Introduction of Eric Simon and His Journey03:17 The Challenges of Starting in Real Estate07:53 The Reality Behind Social Media Success Stories10:37 The Birth of The Broke Agent From Frustration to Outlet14:14 Building Engagement and Community on Social Media17:24 The Importance of Quality Over Quantity in Content Creation20:47 Evolving Social Media Algorithms Focus on Quality Content23:49 The Power of Email Marketing and Personalization26:38 Segmenting Email Lists for Maximum Impact31:09 Creating Value Driven Engaging Email Content33:16 Using Social Media to Deepen Relationships and Build Trust38:06 Transition from Meme Account to Media Company43:00 Combining Real Estate Expertise with Media Innovation47:28 Upcoming Events Bam Mania in Las VegasKey Takeaways:"Creating hyper-local content as if you're the media company of your area is the most effective strategy for real estate agents.""If you rely on social media platforms alone, you risk losing everything.""Quality is more important than quantity.""The best agent newsletters have personality and provide value beyond just listings and sales.""Segment your email list. Tailor your content to specific groups to increase engagement and relevance.""Study successful posts and adapt their strategies.""Respond to comments and take conversations into DMs to build deeper relationships.""Email is a more intimate form of communication. Use it wisely to build trust and deliver value.""Ask for replies in your emails."Links:Life at Ten Tenths Website: lifeattentenths.comLife at Ten Tenths on YouTube:

This week, we're mixing things up! Join us as Katie, Sr. Content Marketing Manager at Crelate, shares her insights on the crucial role of brand marketing. We'll explore the emotional connections clients and candidates have with brands, emphasizing why 70% of decisions are emotionally driven, as highlighted by a Gallup poll. Katie shares practical strategies for creating a compelling brand voice and emphasizes the importance of consistent messaging across all touch-points to build loyalty and trust.We also discuss the significance of leveraging recruiting technology, the relevance of podcasting, and the power of engaging content, including the use of stats and listicles. Tune in to discover how investing in emotional branding can drive long-term success. Stick around till the end for valuable tips on measuring brand perception and constantly evolving your strategies to stay ahead in the competitive staffing landscape.______________________Follow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

How do you get your marketing to bring in more clients?  The secret sauce might just be in the words you use - or don't use - in your marketing. Marketing your private practice or business is not just about having great marketing content; it's about making sure it's the right content, filled with the right words, that finds its way into the right search results. And then those search engines can send the right people your way - the same way a person seeing or hearing the message can send people your way too! This lesson will enlighten you on a content marketing strategy to get your message across to people so that they know you have the expertise and services or products to help them!   We're going to cover - in a very easy-to-understand lesson - how using keywords in ALL of your marketing content can help your message reach more people - from a real-life example of content Kathy had someone edit before it got published - a testimonial!   Yes, even testimonials are marketing content to think about using keywords to improve the message.And… don't be scared of that tech word - keywords  - those keywords and a little know-how on SEO will explain how to sprinkle a little magic in the form of keywords into your content to attract more clients.Here are 3 lessons you'll learn by tuning in:Why Keywords aren't Just for Website ContentAn easy way to understand the basics of SEO and Keyword Basics The Power of Keywords in all types of Testimonials There are some added resources mentioned in this episode and you can find them all on the shownotes page at - http://marketingyourprivatepractice.com/110  Click here to send Kathy a text message about this Episode

Ever struggle with what to write about on LinkedIn. Everyone says you should be doing it but... it feels so overwhelming (and time-consuming). You marvel at the attorneys who post almost daily (even weekly) wondering... How do they do that? Are they extra-human? Is there some secret you don't know about? NO, they are not extra-human. Yes, there is a secret. But it won't remain a secret for long. Today I am pulling back the curtain for how to come up with 100's of compelling, perfect-fit posts (your clients will love reading) without taking hours of time you don't have. *** ELEVATE ATTORNEY BUSINESS GROWTH MASTERMIND --> Get strategic guidance from an expert. --> Have support from peers you trust. --> Grow a profitable, values-based law practice you enjoy. Learn about ELEVATE and join the waitlist here: https://www.coursecorrectioncoaching.com/business-development-mastermind/ The post #159: LinkedIn Marketing Content Creation Secrets appeared first on Life & Law Podcast.

EPISODE OVERVIEW In this short and sweet episode of Live Your Legacy, Chelsea shares the simplest technique to create engaging, scroll-stopping marketing content. Whether you're a solopreneur or running a business with a team, this episode is packed with practical advice to help you make your marketing efforts more effective and enjoyable. KEY TAKEAWAYS The Importance of Enjoying Your Marketing Finding peace and fun in marketing is crucial for consistent and effective content creation. Ensuring your marketing efforts yield the desired results is essential for long-term business success. The Simplest Technique for Better Marketing Create a first draft of your marketing content without worrying about perfection. Go back through your draft and identify the most engaging, helpful, or interesting parts. Move those standout sections to the beginning to capture attention right away. Why This Technique Works The initial creation process often includes extra words or ideas that aren't needed. By identifying and prioritizing the most impactful content, you enhance engagement and effectiveness. Application Across Platforms This technique can be applied to any marketing channel: Instagram, email, blogs, podcasts, and more. Focus on making the first impression impactful, especially for content aimed at attracting new audiences. Benefits of This Approach Reduces the pressure of creating perfect content on the first try. Helps you find the flow and creativity needed for effective marketing. Improves conversion rates by leading with your strongest material. PRACTICAL TIPS Sit down and create your first draft with the mindset that it's okay if it's not perfect. Review your draft with kind and compassionate eyes, looking for the golden nuggets. Rework your content to start with these standout sections, deleting or rearranging as necessary. CONNECT WITH US Email: chelsea@chelseaquint.com Instagram: DM me on Instagram @Chelsea.Quint SUBSCRIBE & FOLLOW - Follow us on Spotify or your favorite podcast platform. - Rate and review to support the show. - Share episodes that resonate with you to help spread valuable insights. CLOSING THOUGHTS Chelsea encourages you to try this technique and see how it transforms your marketing efforts. By focusing on the most engaging parts of your content, you can make a stronger impression and enjoy the process more. If you have any questions or feedback, reach out to Chelsea via email or Instagram. --- EPISODE TIMELINE 00:00 Introduction to Live Your Legacy Podcast 00:36 The Importance of Marketing and Content Creation 01:57 Simplest Technique for Engaging Marketing Content 02:42 Applying the Technique Across Platforms 04:12 The Creative Process in Marketing 07:15 Practical Steps to Improve Your Marketing Content 13:22 Final Thoughts and Encouragement 14:53 Conclusion and Listener Engagement

Likes & follows mean nothing if you don't know how to sell on social media. Cindy Currie tried everything on every platform for more than 5 years, but she never gave up! Today she's breaking her own personal records over and over again. Listen to what she's doing on Instagram and how you can use it for your network marketing business. “Give yourself permission to be you on social media, because it's exactly that uniqueness that will attract people to you.” More juicy resources: https://mylifestyleacademy.com/blog/ https://mylifestyleacademy.com/download