Podcasts about marketing content

Today, we're going to talk more tactically. In our first episode, we discussed the challenges that recruiters face. In our second episode, we covered creating content for two distinct groups. Whether you're in a candidate-rich market, a candidate-short market, a client-rich market, or a client-short market, you need content that speaks to both groups. Content […] The post Content that Converts: Recruitment Marketing Content Assets appeared first on Superfast Recruitment.

In Episode 78 of the Digital Velocity Podcast, Erik Martinez sits down with Kimberly Storin, Chief Marketing Officer at Zoom, to explore how modern marketing teams can strategically integrate artificial intelligence into their workflows without sacrificing the human connection that drives brand affinity. Kimberly shares insights from her deep background in B2B tech—including roles at Dell, IBM, and AMD—and breaks down what it takes to move beyond AI experimentation and into scalable, impactful implementation. From choosing the right use cases (like content generation) to fostering a culture of calculated risk-taking, Kimberly outlines a roadmap for mid-sized teams to adopt AI tools while staying rooted in customer empathy. Listeners will learn how to structure an internal AI “center of excellence,” avoid data-driven pitfalls, and balance innovation with authenticity. If you're a marketing leader curious about integrating AI thoughtfully, this episode delivers practical guidance, strategic perspective, and inspiring takeaways for the path ahead. Kimberly Storin | LinkedIn  

In this episode of the Onya Mic podcast, Ashley discusses the importance of conducting a mid-year marketing checkup. She emphasizes the need to assess current marketing goals, measure performance metrics, and understand shifts in consumer behavior. The conversation also covers the necessity of reevaluating budgets and ensuring that messaging aligns with current consumer sentiments. Ashley encourages listeners to take this opportunity for a reset and to reach out for support if needed.     Takeaways Consider this your mid-year marketing checkup. It's important to assess your current results with marketing goals. What doesn't get measured, doesn't matter. Measure progress based on recent checkpoints, not competitors. Consumer habits and preferences are shifting, especially in an election year. Reevaluate your budget and resource allocation based on performance. Your messaging must be consistent with current consumer behavior. People buy based on their emotions, not just logic. This is the perfect time of year for a reset in your marketing strategy. Look at where you want to be and where you are now.

In this episode of the Digital Velocity Podcast, Erik Martinez welcomes Michael Katz, founder and CEO of Flowsend.ai, to discuss how brands can use authentic marketing content to drive growth. Michael shares his journey from enterprise software to launching Flowsend, a platform that helps brands turn conversations into content while preserving their unique voice. The conversation explores why authenticity and imperfection are critical in today's content marketing, how to overcome creative roadblocks, and what role AI should play in enhancing—not replacing—your storytelling. Michael breaks down actionable strategies for content creation, including leveraging long-form assets, empowering employees, and co-creating with customers. This episode is a must-listen for marketers looking to scale their content efficiently while staying true to their brand voice. www.flowsend.ai

In this latest episode of the Shift AI Podcast, Roger Connolly (Sitecore CPO) discusses how AI is transforming enterprise marketing with host Boaz Ashkenazy. Drawing from his experience at Victoria's Secret and Sitecore, Roger explains how brands like Nestle use generative AI to enhance marketing while maintaining brand consistency. As a Microsoft partner, Sitecore is developing "Brand Assistant," an AI tool that processes brand guidelines to help marketers create on-brand content and co-creating AI Innovation Lab. Roger shares his vision for the future of content creation, marketers' evolving roles, and how immersive technologies will shape customer experience.Chapters:[00:59] Introduction to Roger Connolly[04:42] Sitecore's Evolution and Microsoft Partnership [06:38] Delivering Content Across Channels[07:41] The Nestle Brand Assistant Project[12:29] Generative AI in Marketing Content[14:55] Content Volume and Brand Authenticity [17:15] The Future of Work in Marketing [19:27] Mentorship in a Remote World [20:30] Immersive Experiences and 3D Marketing [24:39]The Future: Seamless and FreeingConnect with Roger ConnollyLinkedIn: https://www.linkedin.com/in/rogerconnolly/ Connect with Boaz AshkenazyLinkedIn: https://www.linkedin.com/in/boazashkenazy X:https://x.com/boazashkenazyEmail: shift@augmentedailabs.com

Kay Walten is a hospitality and AI expert who has merged her two passions to create a growing business: Smart Pineapple.On today's episode of Host Planet Bitesize, sponsored by Hostfully, Kay explains how short-term rental hosts and managers can utilise AI to create marketing content for their properties.Key takeaways:• Your prompts must be clear, direct, and full of detail• Try various AI platforms to see which is the best fit for your business• You must review and edit the content0:00 Episode starts1:25 Be clear and direct2:39 Add detail7:07 Keep the conversation going9:06 Review and edit12:57 Try different AI platforms14:34 The AI platforms Kay recommends trying15:42 Smart Pineapple: https://www.smartpineapple.ai/Links:Host Planet: https://www.hostplanet.club/James Varley: https://www.linkedin.com/in/jdsvarley/Kay Walten: https://www.linkedin.com/in/kaywalten/Smart Pineapple: https://www.smartpineapple.ai/Episode to check next: Airbnb do not want you to listen to Mark Simpson: https://open.spotify.com/episode/6AW5aNPaOWvtoizOA9Rd1UThe Host Planet Mortgage Podcast is presented by James Varley – a holiday let investor and property manager who is also the Founder of Host Planet. Before founding Host Planet, James spent 20 years in the media, including almost a decade leading corporate communications for the FIFA World Cup Qatar 2022 organising committee.Contact the show: info@hostplanet.club#AI #Content #ChatGPT #SmartPineapple #HolidayLets #ShortTermRentals #VacationRentals #SelfCatering #Property #PropertyInvestment #PropertyManagement #Airbnb #BookDirect #DirectBookings #JamesVarley #Bookingcom #Vrbo

Need someone to repurpose content FOR you? Hire me on Fiverr: https://www.fiverr.com/brittverlenichIn this episode of the Social Media Magic podcast, I'm talking about one strategy in content repurposing, which is called reposting (or reusing).There are generally 3 phases to repurposing content and examining your overall content marketing strategy:1. Recycle2. Reduce3. ReuseAnd throughout this series, I dive deeper into specific techniques and tactics in each of these episodes.This is episode 122 of the Social Media Magic podcast.Follow this playlist to find out about new episodes released here, or on my YouTube channel!⬇️⬇️⬇️https://www.youtube.com/@brittanyverlenich----------SEE MORE ON SUBSTACKFollow my journey as a I grew a TpT store to full-time income in under a year:https://brittanyverlenich.substack.comInterested in getting paid to create? Then this is for you:https://teachercreator.substack.com/----------GET HELP CREATING CONTENTHire me and my team to support you!Pick the gig that best suits your current needs on my Fiverr profile:https://www.fiverr.com/brittverlenich

How AI and Outside Perspectives Help Industrial Brands Stand-OutAre your marketing and sales messages starting to sound the same? You're not alone. Many industrial companies fall into a pattern of repeating the same messaging—focused more on product features than on what their audience actually needs.In this episode of the B2B Marketing Excellence and AI Podcast, I talk about how you can step back, reassess, and use tools like ChatGPT to bring fresh perspective into your messaging. When you take the time to understand your audience's challenges and reframe your approach around the value you provide, you build stronger relationships—and that's what marketing is really about.I also discuss the importance of getting outside perspective, whether from AI tools or strategic partners, to help you see blind spots and realign your sales and marketing efforts for better results.This episode is packed with practical tips and next steps you can use right away to communicate more effectively and build trust with your audience. What You'll Learn:Why tunnel vision happens in industrial marketing—and how to spot itHow to use AI to get clarity on what your audience really cares aboutTips for shifting your messaging from product features to customer benefitsThe value of outside perspective when your internal team is too close to the messageHow to bring your sales and marketing efforts into better alignment If you're ready to refresh your marketing and build stronger connections with your audience, I hope you'll take a few minutes to listen. Helping companies succeed is what I care about most, and I want to make sure you're equipped with the tools and perspective you need to move forward with confidence.Let me know if you'd like this adapted for your podcast page, LinkedIn, or an email promo—I'm happy to help.

The best spot to get your brand listed isn't the top of the Google search - it's right under that. The top "organic" links, under the ads, get all the clicks. MACH10X Marketing can get you listed there, without ads or expiry dates. Visit https://mach10xmarketing.com MACH10X City: Southlake Address: 2600 E Southlake Blvd #120, Southlake, TX 76092 Website: https://mach10xmarketing.com/

On this episode of the CA Media Podcast, I have Jalissa Tartt as she dives into her new career in Digital Marketing and Content Creation. You can follow Jalissa below: Her website :www.empowerhernow.info TikTok:https://www.tiktok.com/@jalissatartt Facebook: https://www.facebook.com/profile.php?id=61572486695058 Website: https://stan.store/BossLadyDigitalHustleinvestment

Doors are open to Show Up Real now. Here's what you'll achieve inside Show Up Real:  Get clear on your Online Movement -- we call it online movement because it's so much bigger than you "niche." You'll create a mission around your business with content pillars to match, you, your values, identities, and your business, of course. You will START SELLING YOUR OFFER! We'll help you built a pro offer that stands out -- including helping you choose the time frame, price, and goals of your offer. You will learn the difference between SALES CONTENT & MARKETING CONTENT. You'll get to know what type of content sells your offer and what type of content builds community. And when you hit 25% increase in your business, you'll be invited to join our club inside Show Up Real called -- Movement Makers! Where you have a chance of getting 1:1 call with me monthly, extra coaching calls, and trainings!   If you want to grow your audience and revenue, click this link to join: https://catdelcarmen.com/show-up-real  

Today I'm breaking down my 2025: my marketing goals, content plan, and revenue goals. I break down why I chose these goals, why I'm nervous about some of it, and how I plan to take action on it.  Doors are open to Show Up Real now. Here's what you'll achieve inside Show Up Real:  Get clear on your Online Movement -- we call it online movement because it's so much bigger than you "niche." You'll create a mission around your business with content pillars to match, you, your values, identities, and your business, of course.  You will START SELLING YOUR OFFER! We'll help you built a pro offer that stands out -- including helping you choose the time frame, price, and goals of your offer.  You will learn the difference between SALES CONTENT & MARKETING CONTENT. You'll get to know what type of content sells your offer and what type of content builds community.  And when you hit 25% increase in your business, you'll be invited to join our club inside Show Up Real called -- Movement Makers! Where you have a chance of getting 1:1 call with me monthly, extra coaching calls, and trainings! If you want to grow your audience and revenue, click this link to join: https://catdelcarmen.com/show-up-real

In this episode of Pathmonk Presents, host Ernesto chats with Alayne Gardner, Director of Revenue at Lodestar Software Solutions.  Alayne shares how Lodestar simplifies mortgage closing costs for lenders through automation and compliance. She dives into their innovative approach to marketing in a niche industry, highlighting the importance of authentic branding, creative content like memes and comic strips, and seamless website tools for lead generation. Learn about the challenges of marketing highly regulated products and how Lodestar keeps it fun, engaging, and effective.  Tune in to discover how Alayne balances sales, marketing, and partnerships, while leveraging creativity to drive conversions.  

This week, Jenni and Virginia Davidson from Little Green Light wrap up their mini-series about the most effective ways to thank donors by focusing specifically on how to thank new donors for their first gift to start building a long-lasting relationship right away. Then Jenni shares her five-step process for creating digital marketing content calendars that nonprofits can use to strategize their social media posts, email newsletters, and/or blog articles for the entire year of 2025 so you never have to feel rushed to put something together last-minute. In this episode, we mention a few resources you may want to check out! — Find Little Green Light's Free Resources: www.littlegreenlight.com/jenni — Complete customizable digital content calendar template for 2025: nonprofitjenni.com/coursesandmore/marketing-communications-calendar  — Use coupon code ‘POD10' on Jenni's website for a 10% discount! — Get my once-per-week email newsletter: nonprofitjenni.com/subscribe   Produced by Ben Hill Sound Music by Emily Summers ©2025 Nonprofit Jenni. All Rights Reserved.

In this episode of memoQ Talks, we sit down with Shaheen Samavati, founder and CEO of VeraContent, a multilingual content marketing agency specializing in marketing localization. Shaheen shares how her team crafts editorial-style content for blogs and social media, with a particular focus on the rising demand for social media translation projects.Shaheen emphasizes the importance of adopting a focused, market-specific approach and highlights the advantages of a centralized service for managing global social media strategies. She discusses how VeraContent aligns content creation with clients' broader marketing goals, tackles the challenges of multilingual SEO with tailored keyword research, and balances high-quality content production with consistent posting schedules.The conversation also delves into Shaheen's expertise in localizing content for platforms like TikTok—both for B2C audiences and the growing potential of B2B applications. She shares tips for repurposing content effectively, such as turning podcast clips into engaging short-form videos, and reflects on the role of AI tools in the content creation process.Join us for a comprehensive exploration of multilingual content marketing strategies, challenges, and best practices. Whether you're a marketer or a localization enthusiast, this episode is packed with actionable insights!VeraContenthttps://veracontent.com/

Combining professional done-for-you content marketing with cutting-edge AI-based sales assistants, Paramatta-based Sparketing Media makes it much easier for small businesses to automate their online sales funnel. Go to https://www.sparketingmedia.com.au for more information. sparketing media City: Parramatta Address: Suite 2, 105-107 Website: https://www.sparketingmedia.com.au/

Tired of creating fresh content every day? This episode reveals why that's actually hurting your marketing. Marketing expert Emanuel Rose shares his revolutionary "Content Multiplication Strategy" that turns a single 5-minute piece of content into a month's worth of marketing material. Learn why Generation Z craves authentic connection over perfect production, and how this changes everything about modern marketing. Plus, discover why chasing new clients might be costing you more than you think. Perfect for entrepreneurs who want to work smarter, not harder, in their marketing efforts. Stop creating endless content - this episode shows you how to make your content work harder for you. https://DarkHorseSchooling.com/Newsletter

Email Empire is a new SaaS email marketing system that is going to revolutionize your open rates, click-throughs, and conversions. Learn the secrets of email marketing mastery by reading the accompanying guide. Available now for just $7! More details at https://emailempire.vip Surge Vine Media City: Decatur Address: 2107 North Decatur Road, #172 Website: http://www.surgevine.com Phone: +1-404-458-9418 Email: richard@surgevine.com

Jeff Buck, Director of Production and Marketing Content at the Risk & Insurance Education Alliance, joins Jim Flynn and Natasha Suber to talk about content marketing strategy and how to leverage AI tools effectively. Interested in learning how to use AI tools to boost your content marketing game? Listen to this episode of the IMCA peer2peer podcast.

In this episode of the Marketing Systems for Success podcast, host Helen introduces an experimental mini-episode format.   She shares content ideas for social media posts and emails for the week starting December 2nd, including themes like Cyber Monday, National Cookie Day, and International Volunteer Day.   Helen provides examples of chatty and sales-oriented content, aiming to help listeners engage with their audience more effectively.   00:34 Experimenting with New Content   00:54 Content Ideas for Social Media   02:10 Themed Days and Creative Engagement   02:55 Chatty Emails and Building Rapport   04:29 Sales Strategies and Volunteer Day   06:45 Community Resources and Templates   07:19 Conclusion and Next Steps   Useful Links   Connect with me on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Join the community: https://www.helendickmancoaching.com/community   

Discover 7 creative ways to make the most of the content you've worked so hard to create! Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kelly Zugay⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠With Grace and Gold®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Brand It, Build It Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a chart-topping small business marketing podcast, equips you to build and grow your creative small business with purpose and strategy. Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold Free Resources from With Grace and Gold: https://www.withgraceandgold.com/free Honored as Showit Designer of the Year, With Grace and Gold® has proudly served thousands of small businesses and creative founders worldwide through award-winning, elevated, purpose-driven brand and ⁠⁠⁠Showit web design⁠⁠⁠ since 2014. For custom brand design services, custom Showit web design services, and easy-to-customize Showit website templates for fine art photographers, event planners, wedding professionals, interior designers, and creatives, please visit With Grace and Gold: www.withgraceandgold.com

“I just need clients.”   This is both a common goal and a common problem of many practice and business owners. One way to get clients is to include lead generation in your marketing plans. Getting stuck at various stages of lead magnet development is another common problem, one that comes with a lot of frustration, too. Whether you're unsure about what type of lead magnet to create, struggling to work and rework one that just isn't getting any results or facing other challenges with your lead magnet  … well, this episode is designed to help you break through those barriers.Tune in to learn the steps to discover that ONE thing that will make or break your lead magnet's success. You will also discover:Why understanding the end goal of your lead magnet can lead to more clientsWhat knowing this ONE thing can do to shift your results and increase signupsWays to change your content to entice more people to enter their name and email without thinking twiceIf you want to offer people a lead magnet that resonates with your audience and drives more leads into your business - leads that can ultimately lead to more clients, then hit the play button!   Remember to book your spot for the Free Lead Magnet Training Bootcamp I'm offering to ensure participants create a lead magnet - from start to finish in 2 weeks. This starts November 18th, and you can book your seat here - https://academy.pepperitmarketing.com/leadmagnets All the resources mentioned in this podcast can be found on the shownotes page at http://marketingyourprivatepractice.com/123 Click here to send Kathy a text message about this Episode

This episode features an interview with John Schneider, CMO at Betterworks, a performance management solution HR professionals rely on for increasing employee engagement, manager efficiency, and business impact.In this episode, John shares insights into how he transformed Betterworks' content strategy to cut lead costs by 65% and why establishing a trusted sub-brand has been crucial to their success. He also talks about the importance of strategic experimentation and understanding the multidimensional levers in marketing. Key Takeaways:By focusing on a content-first approach rather than paid-only channels, you can significantly reduce lead acquisition costs. BetterWorks achieved a 65% reduction in cost per lead over John's time as CMO for the company.There are benefits to building a sub-brand to house content that resonates with your audience. It can help differentiate the company and attract significantly higher engagement. Strong content can engage the full buying committee across personas. Making quality, accessible thought leadership content engages a company at multiple touchpoints, resulting in an easier sales process. Quote: “You have to realize in marketing, you are absolutely not playing checkers. You're playing chess and you're probably playing some multidimensional version of chess. And you can't expect immediate results from everything you do. If it was easy to do what you're going to go do, they would not have hired you because the former person would still be there. And all those things have probably been tried in different capacities. And what is really important is to balance the tension between taking action but also doing it in a quality way and with some strategic foresight. And that's where the experimentation really comes in, understanding the scenarios and the outcomes. It's good to experiment and it's okay not to know what the outcome will be, but you need to know which lever you're pulling or you're not going to have a result that you can then fix against.”Episode Timestamps: *(04:12) The Trust Tree: Auditing when you step into a new role *(23:23) The Playbook: Content as the lifeblood, shared through a sub-brand*(35:37) The Dust-Up: Having a say in pricing and packaging *(38:37) Quick Hits: John's Quick Hits   Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with John on LinkedInLearn more about BetterworksLearn more about Caspian Studios

Feeling like your content is going out into a void? In this episode, Danielle R. Harris addresses a struggle many online coaches and service providers face—creating content when it feels like no one is paying attention. Danielle shares that creating marketing content, even when it seems like you're not talking to anyone actually helps you to... See faster results in your business Sharpens your marketing style Builds your confidence as a coach and business owner. To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call. You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter. Follow on Instagram at @Danielle.R.Harris.

In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she's learned along the way.Dave and Kira discuss:How to align marketing and sales through co-creation to ensure your sales team uses the content you createThe value of a strong messaging framework and how it drives consistency in B2B marketingWhy you need to time your product launches and ensure that marketing resonates with both your team and the market at the right momentTimestamps(00:00) - - Intro to Kira (06:31) - - Kira's Career Journey From Sales Enablement to Product Marketing (09:45) - - Challenges of Building Community / Getting Connected with Exit Five (17:32) - - How To Get Sales To Use Content from Marketing (20:07) - - How to Align Marketing and Sales Teams (26:13) - - Effective Messaging and Having a Core Company Narrative (31:21) - - Why You Should Identify What Differentiates Your Business (35:04) - - How To Create Strong Brand Positioning (37:49) - - Why You Need To Have A Clear Vision And Strong Point of View in Marketing (39:33) - - “The Risk Of Insult Is The Price Of Clarity” Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You've probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that's why B2B marketing teams today use Calendly to convert leads the moment they're ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

This episode features an interview with Karl Van den Bergh, CMO, Gigamon, a company that helps enable IT organizations to eliminate security blind spots, optimize network traffic and reduce tool costs, enabling them to better secure and manage their hybrid cloud infrastructure. In this episode, Karl talks about shifting from a lead model to a demand unit model, the impact of investing in brand when budgets are tight, and balancing awareness with demand. He also talks about his approach to content, creating something that stands out and that people either love or hate. Key Takeaways:Transitioning from a lead-based model to a demand unit model can better align with complex B2B buying processes because it allows for more accurate targeting of entire buying committees.Maintaining brand investments during economic downturns is a way to seize opportunity to win market share. Companies that continue to invest in brand awareness during tight budgets will emerge stronger when the market recovers.Leveraging humor in campaigns, and embracing that some people will love it and some will hate it, is more memorable and can have better results than content that blends in. Quote: “We said, look, I'd rather put something out there that people either love or hate, as long as it's done, again, it can't be offensive, but people love or hate. I'd rather have something that stands out than something that's bland that no one would object to. And sure enough, as I said, it way outperformed benchmark.”Episode Timestamps: *(04:30) The Trust Tree: Shifting from a lead-based model to a demand unit model *(20:26): The Playbook: Put out content people will love or hate *(38:06) The Dust-Up: Authentic Dialogue*(39:47) Quick Hits: Karl's Quick HitsSponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Karl on LinkedInLearn more about GigamonLearn more about Caspian Studios

To some degree, every business that has a presence on the web is in the content business — whether that's for informing customers, finding new clients, or for SEO. That means managing the production of those texts and images, updating them, and potentially optimizing them for a search engine to index and rank. Learn more about your ad choices. Visit podcastchoices.com/adchoices

How can you establish your business as a trusted expert in your field? The key is building brand authority through strategic content creation.In this episode of Talk Copy to Me, I break down what brand authority means and why it's crucial for small businesses. You'll learn practical strategies for creating content that showcases your expertise and builds trust with your audience. We'll cover:Identifying your unique area of expertiseCreating content that addresses your audience's pain points and desiresIncorporating data and real-world examples to boost credibilityMaximizing your content's reach through repurposing and collaborationMeasuring the impact of your brand authority effortsWhether you're a solopreneur or running a small business, you'll gain valuable insights on using content to set yourself apart in a crowded market. Discover how to transform your content strategy to build lasting brand authority and drive business growth.___________________________________________EPISODE 134.Read the show notes and view the full transcript here: https://erinollila.com/building-brand-authority-with-content ______________________________________________Want to join me and other small business owners to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!Want to keep talking copy? Send me a text message!

In this episode of Life at Ten Tenths, Matt and Garrett are excited to reconnect with Eric Simon, the visionary behind BAM, formerly Broke Agent Media. The conversation takes listeners through Eric's remarkable journey from a struggling real estate agent to a social media expert, highlighting how authentic branding and creative content strategies can transform a real estate career. Eric's story is a testament to the importance of community engagement and the evolution of his platform from a humorous meme account to a pioneering media company that is redefining the industry.Eric offers valuable insights on the shift from traditional real estate tactics to modern digital strategies, emphasizing the critical role of quality content in today's algorithm-driven landscape. He discusses the power of email marketing and the importance of owning your digital space, sharing practical tips that resonate with both new and experienced real estate professionals. Noting that BAM continues to lead the way with its innovative, unfiltered approach, today's episode inspires listeners to embrace continuous learning and adapt to the ever-changing digital landscape, ensuring sustained success in the real estate industry.Don't forget, if you're ready to take your life to 11, join Life at Ten Tenths' exclusive online ‘11 Circle' community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan. Start living your best life now! Visit lifeattentenths.com.Episode Highlights:00:00 Creating Hyper Local Content for Real Estate Success00:29 Introduction of Eric Simon and His Journey03:17 The Challenges of Starting in Real Estate07:53 The Reality Behind Social Media Success Stories10:37 The Birth of The Broke Agent From Frustration to Outlet14:14 Building Engagement and Community on Social Media17:24 The Importance of Quality Over Quantity in Content Creation20:47 Evolving Social Media Algorithms Focus on Quality Content23:49 The Power of Email Marketing and Personalization26:38 Segmenting Email Lists for Maximum Impact31:09 Creating Value Driven Engaging Email Content33:16 Using Social Media to Deepen Relationships and Build Trust38:06 Transition from Meme Account to Media Company43:00 Combining Real Estate Expertise with Media Innovation47:28 Upcoming Events Bam Mania in Las VegasKey Takeaways:"Creating hyper-local content as if you're the media company of your area is the most effective strategy for real estate agents.""If you rely on social media platforms alone, you risk losing everything.""Quality is more important than quantity.""The best agent newsletters have personality and provide value beyond just listings and sales.""Segment your email list. Tailor your content to specific groups to increase engagement and relevance.""Study successful posts and adapt their strategies.""Respond to comments and take conversations into DMs to build deeper relationships.""Email is a more intimate form of communication. Use it wisely to build trust and deliver value.""Ask for replies in your emails."Links:Life at Ten Tenths Website: lifeattentenths.comLife at Ten Tenths on YouTube:

This week, we're mixing things up! Join us as Katie, Sr. Content Marketing Manager at Crelate, shares her insights on the crucial role of brand marketing. We'll explore the emotional connections clients and candidates have with brands, emphasizing why 70% of decisions are emotionally driven, as highlighted by a Gallup poll. Katie shares practical strategies for creating a compelling brand voice and emphasizes the importance of consistent messaging across all touch-points to build loyalty and trust.We also discuss the significance of leveraging recruiting technology, the relevance of podcasting, and the power of engaging content, including the use of stats and listicles. Tune in to discover how investing in emotional branding can drive long-term success. Stick around till the end for valuable tips on measuring brand perception and constantly evolving your strategies to stay ahead in the competitive staffing landscape.______________________Follow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

How do you get your marketing to bring in more clients?  The secret sauce might just be in the words you use - or don't use - in your marketing. Marketing your private practice or business is not just about having great marketing content; it's about making sure it's the right content, filled with the right words, that finds its way into the right search results. And then those search engines can send the right people your way - the same way a person seeing or hearing the message can send people your way too! This lesson will enlighten you on a content marketing strategy to get your message across to people so that they know you have the expertise and services or products to help them!   We're going to cover - in a very easy-to-understand lesson - how using keywords in ALL of your marketing content can help your message reach more people - from a real-life example of content Kathy had someone edit before it got published - a testimonial!   Yes, even testimonials are marketing content to think about using keywords to improve the message.And… don't be scared of that tech word - keywords  - those keywords and a little know-how on SEO will explain how to sprinkle a little magic in the form of keywords into your content to attract more clients.Here are 3 lessons you'll learn by tuning in:Why Keywords aren't Just for Website ContentAn easy way to understand the basics of SEO and Keyword Basics The Power of Keywords in all types of Testimonials There are some added resources mentioned in this episode and you can find them all on the shownotes page at - http://marketingyourprivatepractice.com/110  Click here to send Kathy a text message about this Episode

On this episode of BUZZ, we explore how Dental Practices can harness the power of ChatGPT to craft captivating and compelling content. The conversation encompasses actionable insights and innovative strategies for employing AI to elevate marketing initiatives within your Dental Marketing.   Show Produced by Dentainment 
https://dentainment.com/ 
 Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as:
Logo Design, 
Brand Identity, 
Dental Websites, 
Search Engine Optimization, 
Video Production, 
Social Media Management
, Google AdWords Management, 
Voice Search Optimization 
and more.   Discover the power of AI, video, social media, and more in ‘Best Dental Marketing,' the ultimate guide for Dental professionals looking to transform their marketing efforts and drive new patient growth. Learn more about Best Dental Marketing Here: https://bestdentalmarketing.com/   Sponsored by Waymark We're making it radically simple for your Dental Practice to make your own commercials. Our premium video templates and easy-to-use editing tools mean that TV-quality videos are now accessible to anyone with an internet connection. To learn more, please visit: https://www.waymark.com/dental

Ever struggle with what to write about on LinkedIn. Everyone says you should be doing it but... it feels so overwhelming (and time-consuming). You marvel at the attorneys who post almost daily (even weekly) wondering... How do they do that? Are they extra-human? Is there some secret you don't know about? NO, they are not extra-human. Yes, there is a secret. But it won't remain a secret for long. Today I am pulling back the curtain for how to come up with 100's of compelling, perfect-fit posts (your clients will love reading) without taking hours of time you don't have. *** ELEVATE ATTORNEY BUSINESS GROWTH MASTERMIND --> Get strategic guidance from an expert. --> Have support from peers you trust. --> Grow a profitable, values-based law practice you enjoy. Learn about ELEVATE and join the waitlist here: https://www.coursecorrectioncoaching.com/business-development-mastermind/ The post #159: LinkedIn Marketing Content Creation Secrets appeared first on Life & Law Podcast.

Industrial Content Marketing that ConvertsCreating industrial content that converts is crucial, and in this episode, I dive into the strategies that have driven our success. Last year, our team produced nearly 2,000 videos and over 700 articles, and this year, we're scaling even higher. With an in-house team of skilled video producers, writers, and engineers, we generate content that's both technical and effective.One of the key concepts I introduce is "Search vs. Send." Are people searching for your content, or are you sending it to them? Understanding this determines your approach—whether it's optimizing for SEO or crafting something compelling that you send out directly. I also discuss the importance of balancing written content with video. Written content is versatile and easier to distribute, while video can engage more deeply but requires more resources to produce and distribute effectively.The bottom line? Your content must be authoritative, valuable, and tailored to your audience. Whether you're creating direct, no-fluff content for engineers or adding a bit of storytelling for other audiences, the goal is to educate or entertain while providing genuine value. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

EPISODE OVERVIEW In this short and sweet episode of Live Your Legacy, Chelsea shares the simplest technique to create engaging, scroll-stopping marketing content. Whether you're a solopreneur or running a business with a team, this episode is packed with practical advice to help you make your marketing efforts more effective and enjoyable. KEY TAKEAWAYS The Importance of Enjoying Your Marketing Finding peace and fun in marketing is crucial for consistent and effective content creation. Ensuring your marketing efforts yield the desired results is essential for long-term business success. The Simplest Technique for Better Marketing Create a first draft of your marketing content without worrying about perfection. Go back through your draft and identify the most engaging, helpful, or interesting parts. Move those standout sections to the beginning to capture attention right away. Why This Technique Works The initial creation process often includes extra words or ideas that aren't needed. By identifying and prioritizing the most impactful content, you enhance engagement and effectiveness. Application Across Platforms This technique can be applied to any marketing channel: Instagram, email, blogs, podcasts, and more. Focus on making the first impression impactful, especially for content aimed at attracting new audiences. Benefits of This Approach Reduces the pressure of creating perfect content on the first try. Helps you find the flow and creativity needed for effective marketing. Improves conversion rates by leading with your strongest material. PRACTICAL TIPS Sit down and create your first draft with the mindset that it's okay if it's not perfect. Review your draft with kind and compassionate eyes, looking for the golden nuggets. Rework your content to start with these standout sections, deleting or rearranging as necessary. CONNECT WITH US Email: chelsea@chelseaquint.com Instagram: DM me on Instagram @Chelsea.Quint SUBSCRIBE & FOLLOW - Follow us on Spotify or your favorite podcast platform. - Rate and review to support the show. - Share episodes that resonate with you to help spread valuable insights. CLOSING THOUGHTS Chelsea encourages you to try this technique and see how it transforms your marketing efforts. By focusing on the most engaging parts of your content, you can make a stronger impression and enjoy the process more. If you have any questions or feedback, reach out to Chelsea via email or Instagram. --- EPISODE TIMELINE 00:00 Introduction to Live Your Legacy Podcast 00:36 The Importance of Marketing and Content Creation 01:57 Simplest Technique for Engaging Marketing Content 02:42 Applying the Technique Across Platforms 04:12 The Creative Process in Marketing 07:15 Practical Steps to Improve Your Marketing Content 13:22 Final Thoughts and Encouragement 14:53 Conclusion and Listener Engagement

In this episode, we interview Amanda Groves, a marketing expert with nearly 15 years of experience in high tech growth startups. What you'll learn in this episode: The concept of micro funnels and how they differ from traditional funnels. Practical steps to implement micro funnels in your marketing strategy. Techniques for prioritizing and optimizing specific micro funnels. How to use content effectively to drive outcomes in micro funnels. The role of personas and segmentation in micro funnel strategies.

We discuss the risks associated with using AI in your pharma marketing plans: 1.     Data Privacy and Security: Ensuring the security and privacy of data, whether it pertains to patients or non-patients, is paramount. 2.     Bias: Questions arise regarding the sources of information, control over data, and addressing privacy concerns to prevent biases and comply with regulatory standards set by organizations like the FDA and FTC.3.     Lacks Transparency: AI decisions must be transparent and understandable. Stakeholders need clarity on how decisions are made, and there should be traceability to ensure accountability and build trust in AI-driven processes.4.      Intellectual Property Concerns: There are significant legal concerns surrounding intellectual property rights when using data to develop AI models. Lawsuits from entities like The New York Times or Google underscore the importance of protecting proprietary information and ensuring compliance with intellectual property laws.5.     Consumer Protection: Implementing AI in marketing plans raises consumer protection issues. It's crucial to consider how AI-driven decisions may impact consumers and ensure that practices align with ethical standards and regulatory requirements to safeguard consumer interests.By addressing these risks proactively, businesses can navigate the complexities of AI in marketing while minimizing potential pitfalls and ensuring compliance with legal and ethical standards.Support the Show.

“Do things that are going to improve your life and you'll see it will positively impact everything. Don't be afraid to try something different, weird or uncomfortable. This will only add value to your life,” - Hanan Harb Sahourieh, Author of "Everybody, Be Cool!", Learning & Marketing Content Strategist and "Your Workplace BFF" Join us for an exciting chat with Grace and our special guest, Hanan Harb Sahourieh! She's the brilliant mind behind "Everybody, Be Cool!", a guru in Learning & Marketing Content Strategy, and the ultimate "Your Workplace BFF".  This conversation is about to be a game-changer! In this episode we'll dive deeper into these key takeaways: The Generational Push & Pull. As the workforce embraces flexibility, how do we navigate the clash of generations and differing beliefs about office space? And what does this mean for achieving that elusive work/life balance? Healing & Resolution. Hanan deeply shares a personal experience of overcoming workplace challenges, highlighting the importance of healing and resolution in professional relationships. Sometimes, understanding and empathy can be the keys to moving forward. The Power of Your Personal Brand. Learn how to craft your own personal brand toolkit with Hanan's expert tips. From owning your career path to boosting confidence, she'll show you how to stand out in a crowded job market. Choose Kindness. What would happen if you brought kindness and positive energy into the space you inhibit? Listen as Hanan illustrates how simple acts of positivity can ripple through your professional life, leaving a lasting impact on both you and those around you. Use the Tools. From therapy to career coaching, Hanan reminds us to take advantage of the resources available to us. After all, investing in our well-being and professional development is always in style! If you're looking to celebrate connection and community, tune in for this special episode. With so much love & gratitude, Grace

The post Episode 75 // How do you create INTERESTING marketing content (Part 2)? appeared first on The Remarkabrand Podcast.

Episode #288 - "How to Add Depth to Jewelry Marketing Content" Welcome to Episode #288. In today's episode, I want to dive deeper into how you can transcend mere surface-level content, which is crucial in a world increasingly dominated by AI in content creation and marketing. While AI is a fantastic tool for brainstorming and drafting, it's not meant to replace your unique voice or the distinctive persona of your brand.  Simply using AI-generated content won't resonate with your audience or showcase you in the best light. Even adopting a generic idea from AI or the internet, without infusing it with your unique flair, will lack excitement and shareability. Often, when brainstorming for clients, particularly for blog posts, we start with basic jewelry topics, like "How to Layer Necklaces." Sometimes there's resistance because the topic feels overdone. But let's face it—everything has been done. It's nearly impossible to be wholly original these days.  The aim isn't to invent something unprecedented but to tell a story in a way that resonates widely yet could only be told by you, in your unique, original style. Sure, a thousand people might have tips on layering necklaces, but none of them are you or run your business. The real challenge is, how do you fully and authentically express yourself? In this episode, I'll explore how you can truly be yourself in your content, unapologetically, even when discussing topics that have been covered time and again.   Transcript: https://joyjoya.com/improve-jewelry-marketing-content 00:00 Start 3:38 Primary Episode Content 14:13 The Gold Mine  

Tune in as we explore the art of content creation with Aaron Witnish, co-founder of contentonly.au and innovator behind the '30 Days In 90 Minutes' content system. In this episode, Aaron will break down his efficient method that enables marketers to generate an entire month's worth of content in just 90 minutes. We'll uncover the inspiration behind this system, discuss the impact of AI in modern marketing, and delve into the essential balance between quality and quantity in content production. Learn how to leverage Aaron's strategies to streamline your content creation process, enhance your digital presence, and achieve more with less in today's fast-paced online landscape. Whether you're looking to optimize your personal brand or scale your content agency, this conversation is packed with insights you won't want to miss. To connect with Aaron, visit his website: https://contentonly.au/ Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: ⁠https://financial-freedom-for-physicians.ck.page/b4622e816d⁠ Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Join our Patreon Community: https://www.patreon.com/user?u=87512799 Join our Spotify Community: ⁠https://podcasters.spotify.com/pod/show/christopher-loo/subscribe⁠ Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2024

Likes & follows mean nothing if you don't know how to sell on social media. Cindy Currie tried everything on every platform for more than 5 years, but she never gave up! Today she's breaking her own personal records over and over again. Listen to what she's doing on Instagram and how you can use it for your network marketing business. “Give yourself permission to be you on social media, because it's exactly that uniqueness that will attract people to you.” More juicy resources: https://mylifestyleacademy.com/blog/ https://mylifestyleacademy.com/download  

In this episode, Danielle R. Harris explains why sitting down to create content can feel difficult, even when you have ideas right in front of you. After listening, you'll learn the three reasons why creating feels hard and practical tips when you find yourself struggling to create marketing content. To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call. You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter. Follow on Instagram at @Danielle.R.Harris.

It's every marketer's dream to inspire a cult-like following, but that term is usually used for B2C brands. Until you use the tips from this episode in your marketing.We're pulling inspiration from the leather bag brand that brought in $128M in sales last year, Portland Leather Goods. With the help of our guest, Head of Marketing Production at Boomi, Danalynne Menegus, we're talking about building a community, creating a sense of exclusivity, and personalizing your marketing.About our guest, Danalynne MenegusDanalynne Menegus is Head of Marketing Content Production at Boomi. She joined the company in 2018 as Senior Consultant, Marketing Communications. In her current role, she is the editorial lead and manager of Boomi's content production process for external-facing marketing assets, from concept through publication, and manager of the Boomi Blog. She is also the steward of the Boomi brand language and style guide, responsible for sharing standards and reviewing everything from press releases to event signage to ensure consistency in messaging. Her role combines strategy, process management, writing, editing, idea sourcing, resource management and assignment (for a team of internal and freelance/contract writers), editorial calendar management, research, and extensive collaboration with colleagues and stakeholders.Danalynne brings with her more than 25 years of B2B experience and expertise in editorial processes, copy editing, messaging, positioning, content strategy, creation and marketing, sales enablement, and much more. She has previously served as Global Product Marketing Lead of Cloud & Virtualization Software Platforms at Dell; Managing Editor of Corporate Event News, an online publication for event professionals; and Director of Marketing at Sybase/SAP.What B2B Companies Can Learn From Portland Leather Goods:Build a community. Create a space for customers to come together and spread the word about your brand. Word of mouth is an incredibly effective way to drive sales. Danalynne says, “digital marketing is something that's gotten more and more sophisticated, but if you are going to do it, be smart about it and draw upon a community. Try and build a community because if you can get other people to really love your product and talk about it, evangelize it, then you are going to get many more customers or even just potential interest.”Create a sense of exclusivity. Invite top users to a special community with exclusive benefits and incentives. Danalynne says, “Fear of missing out can go a long way if people feel like they're only going to have a deal for a limited time, or even that you're doing something specially for them, and hopefully you really are, but to me that translates into programs like loyalty programs, or or Customers where, you know, you're a loyal customer. So we're going to give you a discount, or we're going to give you maybe a free pass for an event.”Personalize your marketing. Write to your viewer as if you were talking to them in person, and put your personality in it! Danalynne says, ”Behind every brand, there are people. So even in a B2B marketing outreach or B2B sell, you're still selling to a person. And you want to build those relationships. That's what any good salesperson does, or any community manager or customer advocacy manager, or anybody who has those relationships as part of their job does, because people want to buy from people. So if you personalize [your marketing], that's the best way to market.”Quotes*”If you're trying to draw people in who know nothing about what you do or your industry or your product, or more importantly, The problems that you can help them solve, you need to lay that out in language that they're going to understand, in the format that they want to consume it in, and on the channel that they want to receive it in.” - Danalynne MenegusTime Stamps[0:55] Meet Danalynne Menegus, Head of Marketing Content Production at Boomi[6:09] The Birth and Rise of Portland Leather Goods[13:36] Unboxing the Mystery: A Personal Experience with Portland Leather Goods[17:26] Marketing Insights: Building a Brand and Community[27:31] From Bags to B2B: Marketing Lessons from Portland Leather Goods[31:47] Behind the Scenes: Crafting Content at Boomi[39:56] Final Thoughts: Humanizing Your Marketing StrategyLinksCheck out Portland Leather GoodsConnect with Danalynne on LinkedInLearn more about BoomiAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

THIS TO THIS EPISODE IF YOU WANT TO LEARN WHY MY CONTENT STRATEGY HAS 85% OF PEOPLE SEEING AN INCREASE IN SALES IN JUST 3 WEEKS People often ask what is so different about my content strategy that makes people see an increase in sales on social media. In this episode we are breaking down what is so different around my content strategy that every other strategy out there. This content strategy has 8 years, 400+ businesses, & lots of testing behind it -- it works, it's community focused, it's heart centered -- & boy does it CONVERT!!   Topics We Discuss: Social Media Marketing, Social Media for Business, Small Business Social Media, Small Business Marketing, Social Media Marketing Content, Marketing Content, Instagram Marketing   Watch on Youtube // CLICK HERE   --- JOIN BREAKTHROUGH CONTENT LAB GET MORE SUPPORT FROM MADI // FREEBIES & PROGRAMS MADISON'S INSTAGRAM

Listen to this episode if you are at a loss on social media with content that just keeps not performing. In this episode I am answering a submitted question from the SBGP community all about social media content & what to do if your reels continuously flop. I know Instagram is having a desert of engagement right now -- it can feel tough out there. Here is exactly what to do if your content just keeps flopping!   Topics We Discuss: Social Media Marketing, Social Media for Business, Small Business Social Media, Small Business Marketing, Social Media Marketing Content, Marketing Content, Instagram Marketing   Watch on Youtube // CLICK HERE   --- JOIN BREAKTHROUGH CONTENT LAB GET MORE SUPPORT FROM MADI // FREEBIES & PROGRAMS MADISON'S INSTAGRAM

LISTEN TO THIS EPISODE IF YOU FEEL LIKE YOU ARE BLENDING IN ON SOCIAL MEDIA & YOU WANT TO LEARN HOW TO STAND OUT --   After coaching hundreds of business owners to build their brand on social media -- I have found the major fatal flaw to people who blend in & never make their mark. Today we're going to break that down so you KNOW you can command the attention you deserve on all social media platforms.   Topics We Discuss: Social Media Marketing, Social Media for Business, Small Business Social Media, Small Business Marketing, Social Media Marketing Content, Marketing Content, Instagram Marketing   Watch on Youtube // CLICK HERE   --- JOIN BREAKTHROUGH CONTENT LAB GET MORE SUPPORT FROM MADI // FREEBIES & PROGRAMS MADISON'S INSTAGRAM

Lindsay More Nisbett is an entrepreneur, creative director, and Co-Founder & Brand Director of The Line Studios, a leading creative production studio with expertise in creating compelling e-commerce and marketing content. Since its inception in January 2016, Lindsay has built The Line Studios into the go-to imagery experts for top e-commerce brands, including Hill House Home, MM LaFleur, Negative Underwear, Fresh Beauty, Faherty Brand, and many more. By striking the perfect balance between a beautiful image and an efficient production process, The Line Studios has become well-known for providing their clients with best-in-class e-commerce imagery that drives incremental lift in revenue. Lindsay's vision for The Line Studios transcends mere visuals; it's about crafting exceptional e-commerce imagery that not only elevates the client's brand but also translates into outstanding results. Her unwavering commitment to delivering the highest quality visuals has allowed The Line Studios to capture the very essence of their client's products and effectively convey their brand's unique message to consumers. Lindsay More Nisbett continues to shape the Ecommerce landscape, setting new standards of excellence with each project undertaken by The Line Studios.In This Conversation We Discuss: [00:46] Intro[02:39] Shifting from ad campaigns to Ecommerce[03:56] Bridging luxury brands' Ecomm struggles[05:34] Incorporating brand voice through imagery[08:06] Elevating basic product imagery[09:37] Crafting visual brand language[11:29] The ROI of experimenting with imagery[12:56] Focusing on best-selling products[14:06] Investing strategically in assets[15:38] Standing out against competition[17:11] Diversifying video content[18:43] Building trust through imagery[20:23] Limitations of AI in imagery[22:04] Rising trends in ecommerce imagery[23:52] Reevaluating website priorities[24:48] Evolving consumer behavior[25:20] Reach out to The Line StudiosResources:Subscribe to Honest Ecommerce on YoutubeCreative production solutions for Ecommerce brands thelinestudios.nycFollow Lindsay More Nisbett linkedin.com/in/lindsay-more-nisbett-01005b4/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Have you ever wished you could just ask an expert, “How the heck do I do this…in simple terms?”   That's exactly what I thought as I was planning out 2024 content for The Found Podcast: Why not give entrepreneurs and small business owners an opportunity to ask real questions in real time and get real answers that matter to them?   In this new episode format called “Coaching Calls,” a small business owner/entrepreneurs is given an opportunity to submit a question they would like me to answer about marketing, business growth, personal development, or anything that's on their mind!   Today's submission is from an Iowa friend who asked, “How do you organize and execute your content creation to support your audience and marketing?”   This is a layered question, but it's one I think we all should consider this year more than ever in our business marketing.  Strategy is the name of the game in small business marketing in 2024   We are not throwing spaghetti at the wall, friends.   We are running a business.   And running a business is most enjoyable, profitable, and impactful when we have a clear plan of serving our clients and customers.   This translates to our marketing too! We want to make sure that all forms of our business' marketing, whether print materials, social media, on our website, or in face-to-face conversation, is cohesive, clear, and compelling for our ideal clients/customers.    As business owners, we don't have time to waste spending hours creating marketing materials and digital content that feels disjointed and confusing, we want to be able to follow a strategic plan that guides our audience so they know about us, understand how we help them, experience a bit of what it's like to work with us, and ultimately choose to become our clients and customers.   How do we do this?   Start by answering the following: what are your goals? who is your ideal client/customer? how do they spend their time? what do they love? what do they not love? how do you talk to your ideal client/customer?   Then move into mapping out what to talk about and what you want to sell on a paper calendar. Jot down important dates and events for the month, assign a theme to the month, and identify various tips, products, or services that tie into that theme so your ideal clients how you help them solve their problems.   In today's episode, I provide a variety of examples for planning a social media marketing calendar for both product and service-based businesses so you can have strategy guiding your content creation.  A little more about our guest today… Maryann Baldwin is the founder and owner of The Works in Lansing, Iowa. She is passionate about helping entrepreneurs, small business owners and dreamers go after and achieve their goals. Through her business' Office Works, Kitchen Works, and Innovation Works, Maryann helps local dreamers and doers launch, grow, and remain competitive in the business market. Learn more about Lansing Works To find out more about Maryann and what her business offers, visit https://www.lansingofficeworks.com/ or give them a follow over on Instagram, Facebook, or LinkedIn!

A student in my coaching group was struggling with actually making and posting content. We had to dig deeper to ask the right questions to get her breakthrough and to get unblocked.  You will learn:  The questions to ask when you are blocked A workflow to put into place to get you out of your head and into the making mode Different ways to be more efficient Grab the Freebies! How to Be More Confident On Camera  How to Get Speaking Gigs Through Content  Love the content? Please drop a rating and review! DM Me @kimrittberg Meet Kim: Kim Rittberg runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcasts. Before that, Kim was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room.