Podcasts about marketing budgets

What if you could generate over a half-million dollars in assignment fees without spending a single dime on marketing? In this masterclass, Brent Daniels brings on MLS wholesaling expert Ryan Zolan to share the exact blueprint his team used to lock down 58 deals straight from the MLS. Ryan pulls back the curtain on his proprietary software that filters out the noise and highlights highly motivated sellers based on price drops, days on market, and specific listing keywords.Discover how to confidently call listing agents, seamlessly negotiate terms without risking your own earnest money, and structure your contracts for maximum transparency and profit. Be a part of the TTP training program now.---------Show notes:(0:00) Beginning of today's episode(1:01) Introducing Ryan Zolan and his MLS wholesaling blueprint(3:39) Closing 58 on-market deals with zero marketing spend(5:11) Why targeting the top 16 percent of producing agents is vital(7:20) Using algorithms and keywords to find motivated MLS sellers(10:20) Structuring earnest money clauses to avoid out-of-pocket costs(12:54) The sweet spot: offering 70 to 75 percent of the asking price(14:21) A live roleplay demonstrating how to negotiate with listing agents(16:05) Debunking the myth that there are no profitable deals on the MLS(20:06) Why you must master one acquisition strategy before expanding(23:54) The script to legally disclose you might wholesale the property revenue----------Resources:DealMachineTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community  are endless, what are you waiting for?

AI adoption is upending marketing budgets. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years leading marketing and go-to-market strategy across enterprise tech companies including Twilio Segment, Hired, Zuora, Salesforce, and SAP. She discusses experimenting with OpenAI's ChatGPT app program despite unproven ROI, treating emerging AI platforms as a budget hypothesis rather than a guaranteed channel, and rethinking SEM investment as LLMs become a default search interface.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI adoption is upending marketing budgets. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years leading marketing and go-to-market strategy across enterprise tech companies including Twilio Segment, Hired, Zuora, Salesforce, and SAP. She discusses experimenting with OpenAI's ChatGPT app program despite unproven ROI, treating emerging AI platforms as a budget hypothesis rather than a guaranteed channel, and rethinking SEM investment as LLMs become a default search interface.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Heute geht's Rund mit Aileen Puhlmann. Wir sprechen über Machtkritik, Fairness & wirtschaftliche Inklusion – & darüber, wie globale Gerechtigkeit praktisch gedacht werden kann. Aileen ist Director beim Lemonaid & ChariTea e.V., Speakerin & Trainerin mit Fokus auf soziale Gerechtigkeit & Antirassismus. Also ein Podcastgast der Extraklasse. Ihr Weg führte sie von Hamburg-Mümmelmannsberg über London & Südafrika in die internationale Entwicklungszusammenarbeit. Sie studierte Development Studies & African Studies, sowie Tourism & Development. Aileen arbeitete mehrere Jahre bei der GIZ, bevor sie 2016 zum Lemonaid & ChariTea e.V. kam, wo sie heute im Vorstand tätig ist. Im Gespräch gibt sie Einblicke in die Arbeit des Vereins, der mit rund 27 Projektpartnerschaften in sieben Ländern zivilgesellschaftliche Initiativen im Globalen Süden unterstützt. Aileen erzählt, wie ihre Erfahrungen ihren Blick auf globale Ungleichheiten geprägt haben & erklärt uns, wer definiert, was „fair“ ist, & wie Macht verantwortungsvoller geteilt werden kann. Links https://lemonaid-charitea-ev.org/ https://www.instagram.com/aileenpuhlmann/ https://www.linkedin.com/in/aileen-puhlman/ Empfehlung Bücher: Alles über Liebe. Neue Sichtweisen von Bell Hooks & Poor Economics von Abhijit V. Banerjee Werbung / Dr. Hauschka Diese Folge wird präsentiert von Dr. Hauschka. Echte Naturkosmetik seit 1967. Link:links.zweivorzwoelf.info/dr-hauschka Podcastempfehlung Selbstfairsorger Hier geht's zum Garten Podcast von Til:https://open.spotify.com/show/7vdGS0X88ABkAHRE6ukiPg?si=wwOLZy8OTVynuQqh1uKx6g ZWEIvorZWÖLF Infos/Kontakt Website:https://www.zweivorzwoelf.info/ Instagram:https://www.instagram.com/zweivorzwoelf/ Produktion & Musik: David Wehledavid@zweivorzwoelf.de,https://www.instagram.com/david_wehle/ Redaktion & Interviews: Andrea Gerhardhttps://www.instagram.com/andreagerhard_tall_area/?hl=de ZWEIvorZWÖLF Infos/KontaktZur WebsiteZu Instagram Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/Redaktion & Interviews: Andrea Gerhard @andreagerhardZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach und wir finden eine Lösung

#379 | Dave sits down with Patrick Shea, SVP of Global Marketing at BlueVoyant, to discuss how enterprise marketing really works inside a $175 million cybersecurity company built heavily on partnerships. Patrick breaks down the difference between hyperscaler tech alliances and reseller partnerships, how BlueVoyant defines and qualifies leads by account rather than volume, and why he treats partnership stakeholders like a market of their own. They also get into the cost-per-opportunity formula Patrick uses to win budget back from finance, why he's trying to kill long-term planning in favor of annual focus areas and the wild HubSpot coincidence that made him responsible for Dave's success. Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Stehst du auch manchmal ratlos vor dem CRM und fragst dich warum niemand dein neues geiles Produkt kauft? Macht irgendwie keinen Spaß!In dieser Folge von UNF#CK YOUR DATA hat Dr. Christian Krug Susanne Trautmann zu Gast. Marketing-Strategin, Ex-Metal-Musikerin und Host von „Future Marketing Skills“. Wir räumen auf mit dem Mythos, dass Ingenieure und Nerds allein im stillen Kämmerlein weltverändernde Produkte bauen können. Wenn am Ende keiner versteht, welches Problem dein Produkt löst, dann bringt dir auch das schönste 30-seitige Excel-Spec-Sheet nix!Was du aus dieser Folge mitnimmst:• Der Spamfilter für Kunden: Wie du mit einem knallharten Ideal Client Profile (ICP) Albtraum-Kunden aussiebst, bevor sie dein Serviceteam in den Burnout treiben.• Go-To-Market statt Feature-Fucking: Warum 200.000-Euro-Entscheidungen im B2B hochgradig emotional sind und wie du den echten Product-Market-Fit findest.• Silos zerlegen: Wie du Entwickler, Vertrieb und Service an einen Tisch setzt, ohne in 300-seitigen PowerPoints zu ersticken.• Serendipität & Sichtbarkeit: Warum das „best secret of the industry“ zu sein kein Ehrenabzeichen ist, sondern reine Umsatzverbrennung.Und jetzt Klartext: Höre rein und erfahre, wie du Daten, Kundenverständnis und Kommunikation zusammenschweißt! Am Ende des Tages macht eben doch der Mensch den Unterschied. Jetzt auf Play drücken!▬▬▬▬▬▬ Profile: ▬▬▬▬Zum LinkedIn-Profil von Susanne: https://www.linkedin.com/in/susanne-trautmann/Future Marketing Skills auf Spotify: https://open.spotify.com/show/2YBSW7V2mcH3fZo0fqVDU3Zum LinkedIn-Profil von Christian: https://www.linkedin.com/in/christian-krug/Christians Wonderlink: https://wonderl.ink/@christiankrugUnf*ck Your Data auf Linkedin: https://www.linkedin.com/company/unfck-your-data▬▬▬▬▬▬ Buchempfehlung: ▬▬▬▬Buchempfehlung von Susanne: Personal Intelligence Book - Andrea WeichandAlle Empfehlungen in Melenas Bücherladen: https://gunzenhausen.buchhandlung.de/unfuckyourdata▬▬▬▬▬▬ Hier findest Du Unf*ck Your Data: ▬▬▬▬Zum Podcast auf Spotify: https://open.spotify.com/show/6Ow7ySMbgnir27etMYkpxT?si=dc0fd2b3c6454bfaZum Podcast auf iTunes: https://podcasts.apple.com/de/podcast/unf-ck-your-data/id1673832019Zum Podcast auf Deezer: https://deezer.page.link/FnT5kRSjf2k54iib6Zum Podcast auf Youtube: https://www.youtube.com/@unfckyourdata▬▬▬▬▬▬ Merch: ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬https://unfckyourdata-shop.de/▬▬▬▬▬▬ Kontakt: ▬▬▬▬E-Mail: christian@uyd-podcast.com▬▬▬▬▬▬ Timestamps: ▬▬▬▬▬▬▬▬▬▬▬▬▬00:00 Ein Spamfilter für lästige Kunden? Teaser & Intro01:04 Begrüßung & wer ist Susanne Trautmann? (Von Metal zu B2B-Marketing)04:22 B2B vs. B2C: Warum B2B-Entscheidungen Jahre dauern und hoch emotional sind08:18 Am Kunden vorbeientwickelt: Das Silo-Problem deutscher Ingenieure10:04 Der Serendipitätsfaktor & das Trauma der „Hidden Champions“15:38 Warum Design Thinking oft scheitert & Das Go-To-Market Canvas18:23 In 4 Stunden zum Product-Market-Fit: Wie Susanne Trautmann vorgeht23:16 Henry Ford & Smartphones: Wie viel Kundenbefragung macht bei Innovation Sinn?28:49 Brauchen wir noch 30-seitige Spec-Sheets? Was Kunden WIRKLICH wollen33:00 Der Spamfilter für Kunden: Mit Daten Albtraum-Kunden identifizieren40:08 Marketing-Budget & Experimente: Keine Angst vor Fehlversuchen48:26 Muss jeder Buchhalter das Geschäftsmodell verstehen? Mission & Werkstolz54:16 Geniales Kommunikations-Beispiel: Spotify Data Campaigns54:55 Ohrwurm der Folge & Musik-Talk (Jamiroquai - Travelling Without Moving)56:23 Buchempfehlung von Susanne Trautmann & Shoutout

Talk, Alltag, Learnings & Fails mit David & Andrea In dieser Folge wird's persönlich, nachdenklich & zwischendurch herrlich alltäglich: Wir sprechen über Parentifizierung, das Verbot von Alkohol & die schwierige Frage, wie Vergebung gelingen kann. Es geht um unsere Eindrücke aus dem Gespräch mit Bestseller-Autorin Franziska Hohmann. Wir berichten von Andreas Vorstellung im Garten der Frauen, inkl. kleinem Nachtzug-Drama. David hat sich mit einem Fallrohr beschäftigt & den flexiblen Preisen im Klempner-Fachhandel. Gerade schauen wir zusammen mal wieder Netflix & ihr dürft erraten was & Andrea hat es endlich an den Wörthersee geschafft. Viel drin in dieser Folge! Jetzt streamen! Die Folge gibt es überall, wo es gute Podcasts gibt. Zum Podcast: www.zweivorzwoelf.info/episoden Zum Videopodcast: https://youtu.be/Q4sjs69Rlc4 Wir sind David Wehle & Andrea Gerhard, die Hosts des Podcasts ZWEIvorZWÖLF! Dieses Format gibt uns Raum für einen guten Schnack & euch die Gelegenheit für eine gute Bewertung unseres Podcasts! Danke dafür* Hier gibt es auch Raum für eure Themen & Gedanken. Schick uns gerne eine Sprachnachricht via Instagram oder eine Mail an david@zweivorzwoelf.de! Kurzinterview Franziska Hohmann https://www.instagram.com/franziskahohmann/ WERBUNG / Dr. Hauschka Diese Folge wird präsentiert von Dr. Hauschka. Echte Naturkosmetik seit 1967. Link: www.drhauschka.de ZWEIvorZWÖLF Infos/Kontakt Website: https://www.zweivorzwoelf.info/ Instagram: https://www.instagram.com/zweivorzwoelf/ Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/ Redaktion & Interviews: Andrea Gerhard https://www.instagram.com/andreagerhard_tall_area/?hl=de ZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach & wir finden eine Lösung. ZWEIvorZWÖLF Infos/KontaktZur WebsiteZu Instagram Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/Redaktion & Interviews: Andrea Gerhard @andreagerhardZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach und wir finden eine Lösung

The biggest brand campaigns of 2026 share a handful of strategies, and none of them require a seven-figure marketing budget to pull off. Marketing Dive rounded up the year's standout campaigns, and these weren't chosen on vibes. Every one had results the companies reported publicly. Aerie, Coach, Expedia, Burger King, and Dove ran them with massive teams and millions of customers behind them. The strategies underneath are ones a small eCommerce brand can run with a product, an email list, and customers who already talk to you. Inside, the six moves driving those campaigns, how to translate each one to your size and your resources, and the one most brands hesitate to try even though it builds customer trust faster than anything else on the list. In this episode: Why leading with your values works for some brands and quietly costs others customers The move Coach made before launching their campaign that most brands skip entirely What to give creators if you want the content to actually perform The response to customer complaints that makes people more likely to buy from you Why the reviews you're tempted to hide might be doing the most selling The reason your best message probably doesn't need replacing   _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/387   The Lounge Membership https://ecommercebadassery.com/membership   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Gartner predicts that more than 40% of CMOs who push for bigger budgets this year will lose influence with the C-suite—because their asks never connect to what the business runs on. Here's the thing: your CFO's language has only four words—pipeline, risk, retention, and cost-to-acquire—and 'reach' isn't one of them. In this episode, I show you how to translate your work into those four numbers, which budget lines to cut before someone cuts them for you, and why one traceable story beats 12 metrics in any budget meeting. Read the full article: https://spinsucks.com/communication/defend-marketing-budget Take the free PESO Model® Diagnostic: https://spinsucks.com/self-peso-diagnostic/  PESO Model® Certification: https://spinsucks.com/peso-model-certification/

Connected TV is becoming a performance channel, not just a brand play. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, explains how video fits inside a unified digital strategy. She breaks down why marketers should stop separating CTV from digital advertising, how omnichannel buying across television, display, and social works as one strategy, and why brand perception now shapes AI-driven discovery.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Connected TV is becoming a performance channel, not just a brand play. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, explains how video fits inside a unified digital strategy. She breaks down why marketers should stop separating CTV from digital advertising, how omnichannel buying across television, display, and social works as one strategy, and why brand perception now shapes AI-driven discovery.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Business growth should not depend on luck, assumptions, or the latest trend. In this episode of The Beacon Way Podcast, Adrienne Wilkerson sits down with Hugo van den Biggelaar, CEO of The Bitsing Company USA, to explore a proven methodology for making clearer, more intentional growth decisions. Hugo spent more than eight years at Nike, working across finance, insights, loyalty, digital marketing, and brand strategy before moving into entrepreneurship. Today, he is helping bring the Bitsing methodology from Europe to the United States.  Bitsing is a business growth framework developed over more than 30 years and used by more than 1,000 organizations. It brings finance, strategy, positioning, marketing, and sales together in one structured plan designed to help leaders focus on the actions most likely to produce measurable growth.  In this conversation, Hugo explains why business owners should stop relying solely on gut feeling, how to identify where growth is already proven, and why the strongest brands give people an emotional reason to choose them. Adrienne and Hugo also discuss the challenges that businesses face at every size, from small entrepreneurial teams to global organizations, and how leaders can turn scattered ideas into a practical roadmap. In This Episode -Hugo's journey from Nike to entrepreneurship  -How the Bitsing methodology was developed  -Why every business needs a clear growth roadmap  -The difference between a financial goal and a strategy  -How to use revenue data to decide where to invest  -Why businesses often overlook what is already working  -How to balance current revenue with new growth opportunities  -Preparing a business to scale, sell, or exit  -Why rational selling points are easy for competitors to copy  -How emotional positioning creates brand preference  -Three practical steps toward more intentional growth  Key Takeaways -Set financial goals first. Brand awareness, website traffic, and sales conversions can support growth, but they are strategies rather than the final business goal. -Follow the evidence. Your existing revenue data can help show which services, products, audiences, and markets deserve more of your time and budget. -Create preference, not just a reason to buy. Price, speed, and features can all be copied. A strong brand gives people an emotional and distinctive reason to choose you. Chapters:00:00 Introduction 00:36 Hugo's Journey from Amsterdam to Nike and New York 02:48 Leaving Nike and Taking the Leap into Entrepreneurship 05:59 Bringing the Bitsing Methodology to the United States 06:54 How the Bitsing Growth Method Was Developed 09:34 The Seven Principles Behind the Framework 10:19 Building a Business Growth Roadmap 11:47 Why There Is No Secret Shortcut to Growth 12:36 Knowing When to Hire, Expand, or Stay Focused 15:18 Replacing Gut Feeling with Business Data 15:47 The Pencil Methodology Explained 16:46 Deciding Where to Invest Time and Marketing Budget 18:14 Growth Strategies for Scaling, Turnarounds, and Exits 19:48 Why Businesses of Every Size Face Similar Problems 22:32 Three Steps Toward Intentional Growth 23:06 Set Financial Goals Before Choosing Strategies 24:37 Let the Data Guide Your Decisions 25:03 The Three Brand Challenges Businesses Must Solve 26:24 Why Creating Preference Matters Most 26:51 Finding an Emotional Advantage Competitors Cannot Copy 28:03 Why B2B Marketing Is Still Human 28:51 How to Connect with Hugo 30:06 Closing  Connect with Hugo van den Biggelaar:Bitsing Website https://bitsing.com Email hugo@bitsing.com LinkedIn https://www.linkedin.com/in/hugovandenbiggelaar/  Learn More About Bitsing The Bitsing Company https://bitsing.com About the Bitsing method https://bitsing.com/about Books https://www.amazon.com/Seven-Laws-Guaranteed-Growth-Management/dp/906369413X  

Talk, Alltag, Learnings & Fails mit David & Andrea Wir starten wie immer mit einem persönlichen Update: Zwischen Küchenbaustelle, Carearbeit & den Vorbereitungen für "Mangos & Cinnamon" ist einiges los. Im Mittelpunkt der Folge steht die aktuelle ZweivorZwölf-Podcastfolge (#183) mit Musiker, Autor & Aktivist Elijah Presly zum Thema „Superkraft Neurodiversität“. Gemeinsam hören wir nochmal in die Folge mit Elijah rein & sprechen anschließend darüber, welche Missverständnisse Neurodiversität bis heute begleiten, warum insbesondere Eltern neurodiverser oder hochsensibler Kinder oft vor großen Herausforderungen stehen & weshalb Diagnostik, Aufklärung und gesellschaftliches Verständnis noch immer ausbaufähig sind. Außerdem geht es um die Frage, warum Kreativität Freiräume braucht – & was wir alle von unterschiedlichen Denk- & Wahrnehmungsweisen lernen können. Die Folge gibt es überall, wo es gute Podcasts gibt. Zum Podcast: www.zweivorzwoelf.info/episoden Zum Videopodcast: https://youtu.be/J03yCap68 Wir sind David Wehle & Andrea Gerhard, die Hosts des Podcasts ZWEIvorZWÖLF! Dieses Format gibt uns Raum für einen guten Schnack & euch die Gelegenheit für eine gute Bewertung unseres Podcasts! Danke dafür* Hier gibt es auch Raum für eure Themen & Gedanken. Schick uns gerne eine Sprachnachricht via Instagram oder eine Mail an david@zweivorzwoelf.de! Kurzinterview Elijah Presly https://www.instagram.com/elijahoffiziell/ WERBUNG / Dr. Hauschka Diese Folge wird präsentiert von Dr. Hauschka. Echte Naturkosmetik seit 1967. Link: www.drhauschka.de ZWEIvorZWÖLF Infos/Kontakt Website: https://www.zweivorzwoelf.info/ Instagram: https://www.instagram.com/zweivorzwoelf/ Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/ Redaktion & Interviews: Andrea Gerhard https://www.instagram.com/andreagerhard_tall_area/?hl=de ZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach & wir finden eine Lösung. ZWEIvorZWÖLF Infos/KontaktZur WebsiteZu Instagram Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/Redaktion & Interviews: Andrea Gerhard @andreagerhardZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach und wir finden eine Lösung

Anderssein, Neurodiversität & die Kraft, die genau darin liegen kann – darum geht's in dieser neuen Folge. Unser Gast ist Elijah Presly, auch bekannt als Steven Elijah Neuhaus, Musiker, Künstler & Autor des Projekts „Anderssein ist eine Superkraft“. Er arbeitet multimedial zwischen Musik, Literatur & Kunst & teilt sehr persönliche Erfahrungen aus seinem Leben mit Autismus, Legasthenie & Sehbehinderung. Gemeinsam sprechen wir darüber, wie aus Herausforderungen neue Perspektiven entstehen können & warum Vielfalt nicht als Defizit, sondern als Stärke verstanden werden sollte. Elijah hat einen vielseitigen Werdegang. Er arbeitet als bildender Künstler, war erfolgreich im Bereich Boxen & hat Kommunikationsdesign, sowie Musik studiert. Von sich sagt er, er ist kein Aktivist, sondern Humanist. Links https://elijah-presly.de/ https://www.instagram.com/elijahoffiziell/ Videopodcast https://youtu.be/mLtvt2C6EnQ Empfehlung Doku: Neurodivers - Anders denken, besser arbeiten? Arte & Vaterschaft, die stille Revolution im Körper, Arte Buch: Legasthenie als Talentsignal von Ronald D. Davis Werbung / Dr. Hauschka Diese Folge wird präsentiert von Dr. Hauschka. Echte Naturkosmetik seit 1967. Link: links.zweivorzwoelf.info/dr-hauschka Podcastempfehlung Fairquatscht Podcast Hey! Ich bin Marisa und hoste seit 2019 den Nachhaltigkeits-Podcast Fairquatscht. Vom Abbau von Gold über Seilbahnen, E-Autos oder die Frage, ob Jesus eigentlich Klimaaktivist wäre, habe ich in sieben Jahren Podcast schon echt viele Themen besprechen dürfen. Ich freue mich, wenn du reinhörst - auf der Podcast-App deines Vertrauens oder hier: fairquatscht-der-nachhaltigkeits-podcast-49.blogs.julephosting.de ZWEIvorZWÖLF Infos/Kontakt Website: https://www.zweivorzwoelf.info/ Instagram: https://www.instagram.com/zweivorzwoelf/ Produktion & Musik: David Wehle david@zweivorzwoelf.de, https://www.instagram.com/david_wehle/ Redaktion & Interviews: Andrea Gerhard https://www.instagram.com/andreagerhard_tall_area/?hl=de ZWEIvorZWÖLF Infos/KontaktZur WebsiteZu Instagram Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/Redaktion & Interviews: Andrea Gerhard @andreagerhardZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach und wir finden eine Lösung

5, 8 oder 10 Prozent vom Umsatz – diese Faustregel kennst du wahrscheinlich. Frank Steuer, Steuerberater und Betriebswirt für Zahnarztpraxen, hält nichts davon. In dieser Folge rechnet er mit Klaus durch, wie ein Marketing-Budget wirklich entsteht: aus deiner Kostenstruktur, deinen Zielen und der Frage, was du in der Stunde erwirtschaften musst. Außerdem: warum Marketing über deinen Praxiswert bei der Nachfolge entscheidet und weshalb du Online-Steuertipps besser ignorierst.

Talk, Alltag, Learnings & Fails mit David & Andrea Im persönlichen Teil der Folge berichten wir euch über unsere letzten zwei Wochen mit Hitze in Klagenfurt. Aktuell sind wir aber wieder in Hamburg. Warum? Hört selbst. Gemeinsam mit Nachhaltigkeitsbloggerin Tatjana Franz sprechen wir über das Leben im Tiny House, warum weniger manchmal mehr sein kann & wie Wildkräuter wieder ihren Weg in unseren Alltag finden. Außerdem gibt es von ihr praktische Tipps rund ums Einkochen. Wir reden ganz offen darüber, wie viel Minimalismus in unserem eigenen Leben eigentlich realistisch wäre. Eine entspannte Folge mit ehrlichen Gedanken, neuen Perspektiven und hoffentlich ein paar Ideen zum Mitnehmen. Die Folge gibt es überall, wo es gute Podcasts gibt. Zum Podcast: www.zweivorzwoelf.info/episoden Zum Videopodcast: https://youtu.be/YjiEka6u9YU Wir sind David Wehle & Andrea Gerhard, die Hosts des Podcasts ZWEIvorZWÖLF! Dieses Format gibt uns Raum für einen guten Schnack & euch die Gelegenheit für eine gute Bewertung unseres Podcasts! Danke dafür* Hier gibt es auch Raum für eure Themen & Gedanken. Schick uns gerne eine Sprachnachricht via Instagram oder eine Mail an david@zweivorzwoelf.de! Kurzinterview Tatjana Franz https://www.instagram.com/incapitalletters.de/ WERBUNG / Dr. Hauschka Diese Folge wird präsentiert von Dr. Hauschka. Echte Naturkosmetik seit 1967. Link: www.drhauschka.de ZWEIvorZWÖLF Infos/Kontakt Website: https://www.zweivorzwoelf.info/ Instagram: https://www.instagram.com/zweivorzwoelf/ Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/ Redaktion & Interviews: Andrea Gerhard https://www.instagram.com/andreagerhard_tall_area/?hl=de ZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach & wir finden eine Lösung. ZWEIvorZWÖLF Infos/KontaktZur WebsiteZu Instagram Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/Redaktion & Interviews: Andrea Gerhard @andreagerhardZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach und wir finden eine Lösung

In this episode, Ally sits down with Meredith Mills-Merritt, founder and CEO of The Original Southside, a premium ready-to-drink gin cocktail inspired by her mom's summer recipe that has grown into 20+ markets, landed on shelves at Whole Foods and Total Wine, and seen shipments grow more than 370% in its second year. Meredith brings a background in prestige beauty brand management that shaped everything about how she built Southside, from putting a full ingredient list on her cans (a rarity in alcohol) to investing in in-person demo and event marketing over digital spend. She opens up about navigating the alcohol industry's notoriously complex three-tier distribution system, how landing early partnerships with the Stanley Cup–winning Florida Panthers and LSU Athletics accelerated the brand's growth, and what she'd tell any aspiring founder sitting on an idea in their notes app right now. Key Takeaways:// 95% of the marketing budget goes to in-person, IRL events, and it's working. Demos, tastings, and events where consumers are already in a consumption mindset are where Southside wins the most efficiently. Her tip: book the 4–7pm demo slot at Whole Foods, not the 11am one — because alcohol shopping is a mindset, not just a product category. When people try it, they buy it. That's the whole strategy.// Take calculated risks on partnerships early, even when they feel too big. When the Florida Panthers and LSU Athletics came calling, Meredith said yes, not because she had the budget of a legacy brand, but because arenas and live events are exactly the consumption environments that drive trial at scale. Those early partnerships created case studies she now uses to unlock new distributors, retailers, and markets.// The alcohol industry has a transparency problem, and consumers deserve better. Alcohol is one of the only major consumer categories where ingredient labeling isn't legally required. Meredith discovered during her own production process that a proposed additive (sodium benzoate) could produce benzene when combined with vitamin C — a known carcinogen. That discovery delayed her launch by six months and eventually led her to co-found the Clean Alcohol Collective.// If you're already thinking about starting something, that's the sign. Meredith's advice for aspiring founders: if you're already turning the idea over in your mind, you probably won't be at peace until you try it. The messy middle between failure and exit is where the real growth happens — and even if it doesn't work out, you'll come out the other side with something you built for yourself.Connect with Meredith: InstagramLearn More: Website____Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collectiveSay hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join the MHH Collective: ⁠Join now⁠Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Are you accidentally suffocating your business growth by overspending on just one area of your marketing?In this episode, we break down a recent conversation with a business owner that perfectly highlights a massive trap in the industry: pouring your entire budget into a single asset—like an expensive website—leaving absolutely nothing left to actually drive traffic, run SEO, or launch paid ads.Whether you are just starting out or crossing the $5M revenue mark, relying on one single marketing channel won't move the needle. A truly successful strategy requires a balanced, cost-effective ecosystem where every piece of the wheel works together. Tune in to learn how to smarter allocate your budget, avoid the overspending trap, and build a complete marketing engine that actually converts.Ready to build a marketing system that actually scales your business without burning through your budget?

Wie verändert KI die Art, wie wir Digital denken? Bisher optimieren wir Architektur, Content und CMS-Workflows für menschliche Nutzer, ihre Customer Experience, ihre Journey, ihre Erwartungen. Doch KI-Systeme, von Search Agents über Recommendation Engines bis zu autonomen Assistenten, werden zur neuen Zielgruppe. Und diese Zielgruppe entscheidet schon heute darüber, welche Websites sichtbar, verstehbar und verarbeitbar sind. Folgendes hast Du nach dem Webinar gelernt: - warum KI die Kriterien für Websites & CMS neu definiert - wie du Websites planst, die sowohl Menschen als auch Maschinen verstehen - wie sich Marketing-Budgets, Arbeitsweisen und Entscheidungslogiken verändern - und anhand eines Praxis-Cases, wie diese Prinzipien konkret umgesetzt werden Zielgruppe: Ein Webinar mit klaren, realistischen Handlungsansätzen für Marketeers in größeren Unternehmen.

Talk, Alltag, Learnings & Fails mit David & Andrea Wir senden das erste Mal in 2026 unsere Folge aus Österreich. Die ganze Familie ist hier insgesamt bis Ende August, mit Hamburg Unterbrechungen. Warum? Das erzählen wir euch in dieser Folge. Natürlich sprechen wir auch über unsere Folge der Woche. Michael Walther war zu Gast & wir fragen uns, warum starke Bilder oft mehr bewegen als reine Fakten, wenn es um Klimakrise & gesellschaftlichen Wandel geht. Außerdem sprechen wir über die Botschaften hinter seinem Film „Time to Act“ & was es braucht, damit aus Bewusstsein endlich konkretes Handeln für eine gerechtere Zukunft wird. Die Folge gibt es überall, wo es gute Podcasts gibt. Zum Podcast: www.zweivorzwoelf.info/episoden Zum Videopodcast: https://youtu.be/0CoXPC3n8RQ Wir sind David Wehle & Andrea Gerhard, die Hosts des Podcasts ZWEIvorZWÖLF! Dieses Format gibt uns Raum für einen guten Schnack & euch die Gelegenheit für eine gute Bewertung unseres Podcasts! Danke dafür* Hier gibt es auch Raum für eure Themen & Gedanken. Schick uns gerne eine Sprachnachricht via Instagram oder eine Mail an david@zweivorzwoelf.de! Kurzinterview Michael Walther https://www.instagram.com/zeroemissions.eu/ WERBUNG / Dr. Hauschka Diese Folge wird präsentiert von Dr. Hauschka. Echte Naturkosmetik seit 1967. Link: www.drhauschka.de ZWEIvorZWÖLF Infos/Kontakt Website: https://www.zweivorzwoelf.info/ Instagram: https://www.instagram.com/zweivorzwoelf/ Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/ Redaktion & Interviews: Andrea Gerhard https://www.instagram.com/andreagerhard_tall_area/?hl=de ZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach & wir finden eine Lösung. ZWEIvorZWÖLF Infos/KontaktZur WebsiteZu Instagram Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/Redaktion & Interviews: Andrea Gerhard @andreagerhardZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach und wir finden eine Lösung

How much should a professional services firm spend on marketing? The answer isn't a benchmark. Jeff and Jason explore how growth goals, firm maturity, and strategy should drive marketing investment. The post How Should Professional Services Firms Invest Their Marketing Budget? appeared first on Rattle and Pedal.

Willkommen zur nächsten Folge von "Damit's bei dir Klick macht", dem True Online Marketing Podcast von Hanseranking! Abonniere jetzt und verpasse keine Episode! 76 % der Marketing-Budgets fließen laut Nielsen in Kanäle, die den Kaufimpuls gar nicht ausgelöst haben. Ich erkläre dir, warum Last-Click-Attribution der teuerste Standardfehler im Online Marketing ist – und wie KI-gestützte Modelle endlich Klarheit schaffen. Bleib außerdem dran für kommende Folgen, in der ich dir tiefere Einblicke in spezifische Online Marketing Strategien und Interviews mit weiteren Experten gebe.

Wasser ist sein Element – und gleichzeitig sein Zugang zu einem der drängendsten Themen unserer Zeit: dem Klimaschutz. Zu Gast ist heute Michael Walther, Extremsportler, Umweltaktivist, ehemaliger Profi-Segler & Gründer des Zero Emissions Projekts. Seit vielen Jahren verbindet er seine Leidenschaft für das Meer mit dem Einsatz für Umwelt-& Klimaschutz. Ob als dreifacher Deutscher Meister im Segeln, als Mitglied des Segelteams Malizia rund um Boris Herrmann oder auf spektakulären Stand-up-Paddling-Expeditionen – Michael nutzt den Sport, um Menschen für die Schönheit, aber auch die Verletzlichkeit unserer Natur zu sensibilisieren. Im Gespräch erzählt er, wie prägende Erlebnisse auf dem Wasser sein Engagement geformt haben, warum eindrucksvolle Bilder oft mehr bewirken als abstrakte Klimadaten & wie außergewöhnliche Projekte – bis hin zu Atlantiküberquerungen – neue Zugänge zur Klimakommunikation schaffen können. Außerdem sprechen wir über Motivation, Rückschläge, Resilienz & die Frage, wie persönliches Engagement Menschen dazu bewegen kann, selbst aktiv zu werden. In diesem Sinne: Lasst uns loslegen! Videopodcast: https://youtu.be/hx0E55pgHb0 Links https://zeroemissions.eu/ https://www.instagram.com/zeroemissions.eu/ Stern TV: https://www.youtube.com/watch?v=vxlv1BHcOPw Empfehlung Filme https://www.time-to-act.eu/ The Great Route https://vimeo.com/391228623 Nürnberg von James Vanderbilt Werbung / Dr. Hauschka Diese Folge wird präsentiert von Dr. Hauschka. Echte Naturkosmetik seit 1967. Link: links.zweivorzwoelf.info/dr-hauschka ZWEIvorZWÖLF Infos/Kontakt Website: https://www.zweivorzwoelf.info/ Instagram: https://www.instagram.com/zweivorzwoelf/ Produktion & Musik: David Wehle david@zweivorzwoelf.de, https://www.instagram.com/david_wehle/ Redaktion & Interviews: Andrea Gerhard https://www.instagram.com/andreagerhard_tall_area/?hl=de ZWEIvorZWÖLF Infos/KontaktZur WebsiteZu Instagram Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/Redaktion & Interviews: Andrea Gerhard @andreagerhardZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach und wir finden eine Lösung

80% of healthcare marketing budgets are burning money. Here's what actually works — and it's not billboards. Join Brad Friedman and Rob Odell as they discuss why so many healthcare marketing dollars get wasted, how educational videos build trust, and what better lead follow-up looks like so you can create a more effective patient acquisition system for your practice. Rob Odell is the owner of wpDuo and a revenue infrastructure specialist who helps medical practices, particularly in ophthalmology and dental, transform their marketing into scalable patient acquisition engines. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

I am tired of financial advisors telling me that they cannot grow but they just don't have the budget for paid ads. In almost every case, this is an excuse. And a rotten excuse at that.  These advisors think their lack of marketing spend is the reason they can't grow. But the true problem is much deeper than that. Your lack of marketing is a symptom of the deeper problem. And I prove it in this episode.  In today's show, I take you through step-by-step detail about how I'd land 5 financial advisory clients in the next 90 days with no website traffic, no email list, no social proof, and no marketing budget.  If you follow this 7-step system to the T, I'll be shocked if you only end up with 5 clients. It's possible you end up with several more.  But the truth? Most advisors will get no clients from this because they won't implement it.  Which advisor will you be? Listen now.  Show highlights include: The "Lipstick on a Pig" secret behind why most of your marketing efforts produce no tangible results (1:28)  How I would go about landing 5 new financial advisory clients in the next 90 days if I had no website traffic, no email subscribers, and zero dollars in marketing budget (1:57)  Why skipping the critical "reverse engineering" step when trying to fill your pipeline is a recipe for wasted time, frustration, and a gaping hole in your client roster (5:21)  If you follow this 7-step framework to a T, you almost have to try to land fewer than 5 clients in 90 days (6:17)  The 3 ingredients your financial advisory business must to attract clients have when you have no money to spend on advertising (7:41)  How to potentially find high-quality clients who already trust you with nothing more than a spreadsheet and your noggin (10:01)  The cold, hard truth about why you're not getting any pipeline traction with LinkedIn (and why it's not all your fault) (16:46)  4 elements to include in the title of your marketing asset that makes it irresistible to your niche (19:29)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Marketing leaders are being asked to drive more growth with less budget, fewer resources, tighter timelines, and more pressure from every direction while AI is being treated like the shortcut to replace entire marketing teams. But AI will not fix bad strategy, weak alignment, poor customer understanding, or broken marketing fundamentals. In part two of this master class conversation with Matt Hummel, CMO of Pipeline360, the focus moves into what it really takes to become the kind of CMO AI cannot replace. Not by chasing every new tool, adding more MarTech, or hiding behind automation, but by understanding the business as a whole, building trust across departments, speaking the language of revenue, and creating alignment between marketing, sales, product, leadership, and the customer. To lead marketing in a volatile market where expectations keep rising and the old playbook is no longer enough, you need to know how to: • Make sales an ally instead of your bitter rival • Build shared pipeline ownership across marketing and sales  • Communicate risk without becoming defensive • Connect marketing decisions to the larger goals of the business • Set clearer expectations with your team and leadership • Understand resource constraints without using them as excuses • Stay close to customers while leading strategy • Create momentum without pretending there is an easy button The best marketing leaders are not just managing campaigns, tools, reports, and dashboards. They are translating complexity into strategy the business can trust. The reminder is clear: AI will not fix bad strategy. More MarTech will not fix bad marketing. The CMO AI cannot replace is the one who understands the business, earns trust, aligns with sales, leads the team, knows the customer, and gets back to real marketing when everyone else is hiding behind tools. (P.S. If you haven't, listen to Ep. 149 for part one of this masterclass episode) Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

AI-powered digital marketing helps small businesses find the right customers, spend less on wasted ads, and improve results through smarter targeting, faster optimization, and expert strategy—turning complex data into real opportunities for online growth. Learn more at https://leapengine.co/ LeapEngine City: South Orange Address: 215 Waverly Pl Website: https://leapengine.co/

Nicole Grinnell, a 2x business owner, founded Mic'd Up Booking inspired by her profound belief in the power of podcasts. Rooted in a family legacy of entrepreneurship, her journey began in 2017 with Bosun Solutions. Balancing family life, she's now a testament to determination, resilience, and a $2 million revenue success. Committed to empowering small businesses through podcasts, Nicole is not just a service provider but a true believer in their transformative impact. Her story is one of tenacity, family values, and a dedication to making a difference in the business world, one podcast at a time. Nicole website: https://www.micdupbooking.com/ Show notes: https://successgrid.net/sg274/ If you love this show, please leave a review. Go to https://ratethispodcast.com/successgrid Podcasting Secrets: https://successgrid.net/6c7a

What actually separates brands that grow from brands that slowly disappear, even after spending heavily on digital marketing?In this episode of The Proven Entrepreneur Show, Don Williams sits down with Brooke Shepard, founder of Mason Interactive, for a candid conversation about the reality behind modern business growth, digital advertising, customer acquisition, and performance marketing.Brooke has spent nearly two decades helping brands scale through search, social media advertising, SEO, programmatic campaigns, ecommerce strategy, lead generation, and growth marketing. From startup founders to global consumer brands, he has seen what works when companies are trying to grow under pressure, shrinking budgets, investor expectations, and changing digital platforms.The conversation moves beyond surface-level marketing talk and gets into the mindset behind scaling a company in today's economy. Don Williams and Brooke Shepard discuss why many businesses become obsessed with ROAS, efficiency metrics, and short-term wins while quietly damaging long-term growth potential. They also unpack the difference between cheap leads and profitable customers, the pressure private equity creates inside businesses, and why so many companies continue chasing marketing “growth hacks” that rarely last.Listeners will also hear conversations around AI in marketing, agency leadership, brand trust, company culture, customer loyalty, subscription business models, data-driven advertising, and the balance between automation and human experience.This episode featuring Brooke Shepard and Mason Interactive gives entrepreneurs, CEOs, founders, marketers, agencies, and ecommerce brands an inside look at how real business growth decisions are made behind the scenes.If you are interested in entrepreneurship, digital marketing, business strategy, advertising psychology, scaling brands, or customer acquisition, this is an episode worth adding to your playlist.

Guest Introduction Rich Kahn is a digital marketing veteran and serial entrepreneur, co-founder and CEO of eZanga and Anura. He's spent 30+ years in digital advertising and built Anura after discovering fraud was damaging traffic quality inside his own ad network. Key Discussion Themes How Rich went from early internet projects to building ad tech companies What ad fraud is — and why it's not just “a number on a screen” The real cost: “on average” 25% of digital marketing spend lost to fraud Where fraud spikes: organic vs Google/Facebook vs affiliate traffic Why marketing decisions go wrong when departments don't share feedback loops The cat-and-mouse reality of fraud — and how AI is changing attacks Hiring and leadership: the “80% person” rule for delegating critical work Hard-won lesson: don't hire friends Bootstrapping discipline: mismanaging funds is the fastest way out of business Listener Takeaway If your marketing performance feels inconsistent, don't assume the channel is broken — assume the data might be. Tighten the feedback loop between lead quality and spend decisions, and protect your budget so you're paying for real audiences, not bots. Guest Website Link https://www.anura.io/ Guest Social Links LinkedIn: https://www.linkedin.com/in/richkahn/ Facebook: https://www.facebook.com/anurasolutions/ CTA If you're spending money on ads, you can't afford to guess on traffic quality. Listen to the episode and audit your spend decisions with better data.   Virginia Purnell Funnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.com

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeMost businesses are fighting over the same 3-5% of buyers who are ready to purchase today and completely ignoring the other 95%. After 15 years and 300+ million in client revenue, I've watched this mistake quietly drain marketing budgets across every industry. In this episode, I walk through a real-world example that changed how I think about visibility, timing, and trust and I share the low-cost strategy we've been running since 2014 that most marketers don't even know is available to them. If your pipeline feels like a hamster wheel, this one's for you.Join us in Las Vegas at Winning The AI Visibility Shift - mindshiftdigital.co/vegas

This episode was sponsored by Cardiff & omahaproteinpopcorn.com   LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ Today's Dropping Bombs episode features Tim Rexius, a self-made entrepreneur who went from sleeping in his car at 19 to building companies that operate across the globe.   Tim breaks down how he created a protein popcorn that doesn't taste healthy, why it failed for years before one single word change made it explode, and what it really takes to build something from nothing.   This is part business masterclass, part origin story, and it's the kind of episode that makes you rethink what's actually possible when you refuse to quit.  

Can a $5,000 marketing budget over 90 days genuinely bring new patients through your front door is it a waste of money? In this episode, Michael sits down with Lamar Woods of Adhere Patient Management to strip away the guesswork. Lamar shares what truly moves the needle in dental practice marketing (and here's a hint: it's not just impressions or clicks.) He unpacks the exact metrics that signal a win by the 90-day mark, focusing on predictable lead flow that turns into real-life appointments and patient visits, not just empty calls or unqualified leads.Lamar dives deep into the essentials every dental practice must have before investing a dime, like a trustworthy, conversion-ready website and robust call tracking. Discover common pitfalls that sabotage new patient bookings, especially at the front desk, and why scripts, coaching, and call reviews are non-negotiable when call volumes spike. You'll walk through the recommended $5,000 marketing playbook, from campaign breakdowns on Google Search to step-by-step expectations at 30, 60, and 90 days, plus the realities of ad spend and diminishing returns. Whether you're frustrated by flat results or hungry for predictable patient growth, you'll leave this episode ready to take control of your marketing ROI.What You'll Learn in This Episode:The specific “winning” metrics that make or break a dental marketing investmentHow to define and set realistic new patient goals for your budgetEssential website and call tracking fundamentals for higher conversionsThe most common front desk mistakes costing you patient bookings (and how to fix them)A proven Google Ads campaign breakdown for maximum new patient flowWhy and how to monitor campaign results at each stage (30/60/90 days)The truth behind doubling ad spend and market limits in your areaPractical patient production projections based on real ad budgetsHow to hold your marketing agency accountable with lead and booking reportsCritical tools and systems for tracking, measuring, and scaling patient growthHit play and find out exactly how to turn your marketing spend into real new dental patients. No more guesswork, just clear action steps!growth!Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69Click here for a special offer!Guest: Lamar WoodsBusiness Name: Adhere Patient ManagementCheck out Lamar's Media:Website: https://www.adherepatient.com/‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

Savvy Wealth is an AI-enabled platform for independent financial advisors — solo operators and small teams — that handles everything from CRM and billing to compliance, investment management, and financial planning. In this episode of BUILDERS, I sat down with Ritik Malhotra, Founder & CEO, to get into the GTM mechanics behind selling into one of the most trust-locked markets in financial services: advisors who don't just buy software — they move their entire business.Topics Discussed:What Ritik took — and deliberately inverted — from watching Brex scale from ~$5M to $100M in revenue in a single yearWhy Savvy's GTM motion is structurally closer to recruiting than B2B sales — and what that means for team designHow a data science-driven "likelihood to move" model shapes top-of-funnel targetingWhat's actually driving growth: brand trust and advisor word-of-mouth over outboundWhy cold email and conference booths underdelivered, and the experimentation framework Ritik runs insteadHow Savvy deliberately blends adjacent-industry sales talent with wealth management insidersWhy the "AI replaces the advisor" framing gets the value prop of human financial guidance fundamentally wrongThe long-term vision: a fully vertically integrated operating system for financial advisors, orchestrated by proactive AI agents// Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.ioThe Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co//Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

In this inspiring episode 114 of Going Forward, host Eric Elliott sits down with Amber Hall, Founder and Managing Attorney of Amber Hall Law, to explore what it really takes to build something from nothing and stand out in a competitive industry.From her roots as a Division I athlete to launching her firm with little more than a laptop and determination, Amber shares how mindset became her greatest advantage. She opens up about the realities of starting from the ground up, overcoming doubt, and learning that success begins with belief before strategy.Together, they dive into the intersection of law, business, and personal branding, unpacking how authenticity can outperform even the biggest marketing budgets. Amber also shares how her identity, discipline, and commitment to serving others have shaped a brand that connects deeply with clients and continues to grow.Topics include: building a law firm from scratch; the mindset required to win in business and life; how authenticity drives modern marketing; lessons from athletics that translate to entrepreneurship; empowering others through leadership and example; and why believing in yourself is the ultimate competitive edge.This episode is a powerful reminder that you don't need unlimited resources to succeed; you need clarity, conviction, and the courage to show up as yourself.Connect w/ Eric Elliott:Website: ⁠⁠⁠⁠https://ericelliott.com/Facebook: ⁠⁠⁠⁠https://www.facebook.com/ericelliottspeakerLinkedIn: ⁠⁠https://www.linkedin.com/in/iamericelliott/Instagram: ⁠⁠https://www.instagram.com/ericmelliott/Twitter: ⁠⁠https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Amber Hall:Website: https://www.amberhalllaw.com/LinkedIn: https://www.linkedin.com/in/ambernhall/Facebook: https://www.facebook.com/AmberHallLawInstagram: https://www.instagram.com/attorneyamberhall/Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is the founder of VIP Marketing and Craft Creative, two agencies dedicated to helping law firms build stronger brands and sustainable growth strategies. With a background in radio, television, and digital media, Elliott works with legal organizations across the country to align marketing strategy, creative storytelling, and operational systems to drive measurable results.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency built to help firms become the choice in their market through strategy-led SEO, paid media, website design and development, brand strategy, and premium video production. Based in Charleston, South Carolina, VIP Marketing serves law firms nationwide. Our Website provides detailed information on our services and expertise. For more information, visit vipmarketing.com.

ZusammenfassungWas würdest du tun, wenn du plötzlich 5.000 Euro extra für dein Marketing hättest? In dieser Episode diskutieren Stefan Ponitz, Andreas Pfeifer und Norbert Schuster genau diese Frage – und liefern drei überraschend unterschiedliche Antworten. Norbert setzt klar auf Strategie als Fundament: Ohne Ziel und Plan ist jeder ausgegebene Euro potenziell verschwendet. Andreas denkt pragmatisch und schlägt sowohl KI-Training als auch ein schlankes Minitestprojekt vor, um Produktinnovationen kostengünstig zu erproben. Stefan plädiert leidenschaftlich für KI-Kompetenz als Hebel für Produktivität – und würde den Rest in LinkedIn-Ads stecken, weil er als Performance-Marketer messbare Ergebnisse braucht. Was die drei am Ende eint: KI ist keine Option mehr, sondern eine strategische Notwendigkeit – aber nur dann wirkungsvoll, wenn sie gezielt für konkrete Ziele und Prozesse eingesetzt wird. Wer diese Episode hört, bekommt keine abstrakte Theorie, sondern drei ehrliche Praxisperspektiven von erfahrenen Unternehmern. Perfekt für alle, die ihr Marketing-Budget endlich mit Köpfchen einsetzen wollen. Picks - Tipps/Tricks & EmpfehlungenElevenLabs (V3): KI-gestützte Sprachgenerierung auf absolutem Top-Niveau – Stimmen klingen so natürlich, dass sie von echten Menschen nicht mehr zu unterscheiden sind. Inklusive Atmen, Räuspern und natürlichen Sprachfehlern. Ideal für Podcasts, Erklärvideos und Kundeninhalte. – https://elevenlabs.io foto.id: Biometrische Passfotos einfach per App erstellen – digital, behördenkonform und ohne Gang zum Fotoladen. Norberts Alltagstipp, der sogar beim Führerschein-Update funktioniert hat. – https://foto.id Reset.org – Artikel „CO2-Sorgen bei Gen-AI": Ein nachdenklicher Artikel über den ökologischen Fußabdruck von KI-Sprachmodellen – mit sechs bis sieben konkreten Regeln, wie man KI sparsamer und bewusster nutzt. Manchmal philosophisch, immer lesenswert. – https://reset.org KontaktAndreas PfeiferLinkedIn: https://www.linkedin.com/in/andreaspfeifer/ Homepage: https://www.die-heldenhelfer.com/ Norbert SchusterLinkedIn: https://www.linkedin.com/in/norbertschuster/ Homepage: https://www.strike2.de/ Stefan PonitzLinkedIn: https://www.linkedin.com/in/stefan-ponitz/ Homepage: https://www.fokus-ki.de

Tech Diva Biz Talks is talking to a strategist who cuts through the noise like a laser. Ryan Burch is the Founder of Tobie Group, a consultancy built on one simple belief: businesses deserve better marketing.After running advertising campaigns for major Fortune 500 brands at eBay, Ryan saw firsthand how bloated budgets, buzzwords, and confusion often get in the way of real results. So he built something different. At Tobie Group, he delivers smart strategy, flexible support, and marketing that actually moves the needle.With 20+ years of experience across retail, healthcare, financial services, SaaS, education, and consumer products, Ryan brings a rare dual perspective; he's been on both the agency side and inside the pressure cooker of corporate teams. That's why he's known for simplifying the complex, cutting the fluff, and helping overwhelmed teams regain clarity.From paid media and SEO to CRM systems, marketing tech, and the new world of AI and automation, Ryan helps businesses stay competitive, sustainable, and dialed-in to what actually works, not what's trending this week.He also publishes Office Hours, a marketing newsletter for business owners who want practical insights without burnout, and he advises nonprofits and startups while breaking down classic ads for timeless marketing lessons.So get ready, because today, we're diving into the kind of marketing clarity every business owner needs.Tobie GroupAds Report CardSend us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDigital Marketing PlatformContent Creator Machine - The integrated all-in-one online marketing, business tool/platform.Altogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins To work with Audrey schedule a breakthrough/discovery session.

Ari Bloom has launched multiple eight-figure brands into more than 10,000 retail stores by building products that reflect the people buying them. The founder behind A-Frame Brands breaks down his problem-first framework and why long-lasting brands are built around purpose—not trends. For more on A-Frame Brands and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Welcome to another episode of Founders Club! On this episode we'll be talking to Garrett Maroon about how he sold 650+ homes with ZERO marketing spend.   Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360   In this episode of Founders Club, host Oliver Graf sits down with Garrett Maroon, founder of the 2:10 Realty Group and a top 1% real estate team in Southeast Virginia. Garrett has closed over 650 homes without spending a single dollar on marketing or making cold calls—all through relationships and referrals.   Do me a solid and…   Leave a 5 star review!   Find me on Instagram: @OliverGraf360   Founders Club TikTok: @FoundersClubPodcast   Subscribe to my YouTube channel: http://www.youtube.com/c/OliverGrafTV   Get on my VIP email list and get new episodes of Founders Club straight to you inbox: http://eepurl.com/g_L2Ev   Book me to speak: https://olivergraf.tv/speaking   Book a 1-on1 coaching session: https://calendly.com/olivergraf360/vip   ► JOIN OUR NATIONWIDE REAL ESTATE TEAM: https://www.100commissionrealestate.com  

Coming your way from the JRE Tobacco Aladino Studios, Nick fires up an Aladino Corojo Reserva and answers your calls in another Ask the Pulpit episode. Nick takes your calls about a variety of topics including a cigar lounge that's closing, ghosts speaking English, what is smoking well lately, and more. Nick also takes a call that sets him off on a tangent about brands going to a direct to consumer model and how there are various elements outside of the industry that may make that decision problematic down the road. He also discusses the marketing budgets of cigar companies and how they need to be thinking hard about diversifying in a world where social media may soon not be an option for promotion. From there, learn about a movie Nick went and watched that he highly recommends you all see. Get your calls in for Ask the Pulpit at (863)874-0000. Or email your comments to Nick@CigarPulpit.com! SUPPORT OUR SPONSORS... For all your online cigar purchasing needs, head over to 2GuysCigars.com! In business for 40 years, they are THE trusted name in the cigar industry! Family owned and operated, they provide a great selection, fair prices, and outstanding customer service. That's 2GuysCigars.com! Follow JRE Tobacco/Aladino at @AladinoCigars on Instagram or check out their website, JRETobacco.com for a store near you that carries their cigars Follow Villiger Cigars at @VilligerCigar on Instagram or check out their website, VilligerCigars.com for a store near you that carries their cigars, or visit their new online shop at https://villigercigars.store/home

When leads feel inconsistent and results do not match the spend, the problem is rarely effort. The problem is visibility, measurement, and knowing what actually drives growth.In this episode, Jeff Greenfield, CEO of Provalytics, breaks down why so many service-based businesses feel like half their marketing budget is wasted. You hear clear explanations around marketing measurement, attribution, GA4 limits, impressions versus clicks, full-funnel marketing, privacy-driven data loss, AI-driven buyer journeys, and how attention, awareness, and timing impact revenue. The focus stays on fixing what feels broken so your marketing spend works harder.Key takeaways:Clicks do not tell the full story. Last-click attribution hides the real impact of awareness, impressions, and upper-funnel marketing.Attention comes before conversion. You learn how marketing dollars first create attention and awareness before leads.GA4 shows behavior, not influence. Understanding what Google Analytics actually measures helps prevent bad budget decisions.Impressions matter more than most teams think. Tracking impressions over time reveals patterns that clicks alone will never show.Better measurement protects profit. Clear attribution helps you invest in the channels that truly move revenue.Tune in to the full episode of ▶️Why Half Your Marketing Budget Feels Wasted (And How to Fix It) with Jeff Greenfield.Find more podcast episodes on our website: anderscpa.com/learn/podcasts/  Episode resources:●       Anders Virtual CFO by Anders website: anderscpa.com  ●       Love our content? Sign up for our newsletter:  https://anderscpa.com/learn/    ●       Check out the Virtual CFO Playbook Course:  https://anderscpa.com/virtual-cfo-services/vcfo-playbook/     Quotes-Jeff Greenfield: "Most marketing decisions break because finance and marketing are looking at two different sets of numbers."-Jody Grunden: "Business owners worry that focusing on one offer might hurt their brand but clarity often matters more than variety."Jeff Greenfield is the CEO of Provalytics, a privacy-first attribution platform helping marketers prove impact in a post-cookie world. With over two decades in the industry, Jeff built one of the first multi-touch attribution (MTA) platforms, driving 15–25% ROI growth for major global brands. As shifting privacy laws upended traditional tracking, he saw the need for AI-driven, compliant solutions and launched Provalytics in 2022. Today, his team empowers marketers to make smarter budget decisions with accurate, future-proof insights. Website: https://provalytics.com/   LI: https://www.linkedin.com/in/jeffgreenfield/ https://www.linkedin.com/company/provalytics/ The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/ Virtual CFO, and Jody Grunden, Partner and Virtual CFO Practice Leader at Anders CPAs + Advisors, the podcast dives into essential financial strategies for scaling creative agencies.  Website:

Brent Daniels and CRM expert Raphael break down the "Marketing Budget Roadmap," detailing how to scale your lead generation based on your monthly spend. They discuss the transition from "hustle season" to high-level automation, the power of Google My Business, and why mastering a single marketing channel is the fastest way to hit a quarter-million dollars in profit.They also explore advanced skip tracing techniques, the untapped potential of tax-delinquent properties, and how to use SMS and AI to nurture leads without losing the human touch. Check out the TTP Training Program.---------Show notes:(0:04) Beginning of today's episode(1:11) The "Quality over Quantity" offer strategy: why sending 4–5 high-intent offers a week beats "willy-nilly" mailing (3:20) When to use humans vs. automation: leveraging AI for long-term follow-up and lead nurturing (6:18) Expert skip tracing: using IDI, Spokeo, and private investigators to find owners no one else can find (8:20) Why out-of-country, deceased owners are the best leads in the entire business (12:54) Solving bigger problems for bigger profits: buying judgments and unwinding title issues (13:57) Scaling Google: Moving from 21st to 2nd on Google Maps through GMB optimization (17:42) The truth about Novations: achieving an average $34k fee through transparency with agents (20:20) The Marketing Budget Roadmap: What to do at $0–$5k, $5k–$15k, and $30k+ per month (26:32) How to "season" phone numbers to ensure 98% deliverability on SMS campaigns ----------Resources:Spokeo RealSupermarket.com  Ez REI Closings To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

Have you ever looked at your marketing spend and thought, where the heck did that money go? If so, you are not alone. If your marketing feels like you're throwing cash into a bonfire, you're not broken, you're not behind. You're just missing the engine that makes everything work.>>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

 Most investors quit after 3 calls… but deals close after 9–15 touches. Are you leaving money on the table? Trevor Mauch joins Melvin Landry, Jr. to unpack the biggest marketing mistakes investors make, and how to fix them. From budget math to follow-up mastery and website optimization, this episode is packed with actionable insights for flippers, wholesalers, and service-based businesses.

Guest: Brynn Wilson – Sales Consultant, Hook Agency This episode breaks down what a realistic and effective roofing marketing budget looks like heading into 2026, and why many roofing companies either overspend emotionally or underspend out of fear—both of which stall growth. The episode explains why most roofing companies should expect to invest roughly 5–10% of revenue into marketing depending on market size, competition, and growth goals, and why that range feels uncomfortable in today's increasingly aggressive landscape. It explores how private equity, higher competition, AI-driven tools, and expanded channel options have permanently raised the cost of visibility, while also clarifying when it actually makes sense to not be in growth mode. The discussion walks through when traditional channels like TV, radio, and billboards begin to make sense—typically in the $5–10M range—and why those channels only work when branding is strong, memorable, and differentiated. It dives into the importance of sticky brand names, visual identity, and cutting through noise before spending on awareness channels. The episode then outlines where most roofing companies should prioritize budget first: high-intent search channels like Google Ads and Local Service Ads, local brand visibility through trucks, yard signs, jobsite branding, and community presence, and social media that features real people on camera rather than generic posts. It also explores low-cost, high-effort strategies such as Facebook group engagement, referral ecosystems, networking groups, geographic dominance (“five-mile fame”), sales enablement materials, and compounding word-of-mouth. Finally, the episode emphasizes the principle of layering instead of chopping, explaining why sustainable growth comes from stacking channels over time rather than constantly restarting marketing efforts, and why focusing on being referable, visible, and trusted in a tight local market outperforms spreading efforts thin. 

Growth targets keep climbing while cost lines tighten, and planning season starts to feel very personal for CMOs. AI threads through every conversation, zero-based thinking pulls against last year's baseline, and the goalposts never seem to hold still.  So the job becomes building a budget you can walk into the room with, own, and defend with conviction. To get there, Drew brings together Andrew Cox (Forrester), Lisa Cole (2X), and Alan Gonsenhauser (Demand Revenue). The conversation centers on tying spend to strategy, translating marketing into CFO-ready terms, and giving AI a role in the plan that the numbers can support. In this episode:  Andrew shares Forrester's view on moving past "last year plus X," building budgets around corporate objectives and campaigns, and forcing prioritization.  Lisa applies a zero-based mindset to business priorities, uses a 70-20-10 program mix for core, flex, and test, and frames marketing as an ATM of Audience, Trust, and Monetization.  Alan outlines the signals of strong and weak budgets, tying the majority of spend to growth campaigns and long-term value plans, and maintaining a year-round working relationship with the CFO. Plus:  Keeping tech spend in check, including guidelines for MarTech mix and contract flexibility  Positioning brand and PR in financial terms like pipeline influence, win rates, and pricing power  Responding to AI efficiency pressure by fixing workflows first and framing value in utilization, speed, and scalability  Why the budget should be the numerical expression of strategy, not a defense of legacy spend If you want to walk into your next budget review with a clear story, solid numbers, and conviction, this conversation will help you get there.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Consumers don't want more banking messages — they want relevance. And right now, most banks are wildly out of sync with what their communities actually need. Consumers want communication that reflects their neighborhood, life stage, and immediate financial needs — and broad, one-size-fits-all marketing isn't effective. Hyperlocal strategies are emerging as some of the most powerful ways to drive acquisition, strengthen relationships, and capture market share. In this episode of Banking Transformed, I talk with Fred Cadena, Head of Client Strategy at Vericast, about how real-time data, household insights, and neighborhood-level trends are changing the way banks compete. Fred explains why “relevance beats reach,” how new mover and life-event signals drive growth, and what it takes to activate hyperlocal marketing without adding complexity. If your institution is seeking affordable, data-driven strategies to boost growth in 2025, this conversation provides a clear roadmap — and questions long-standing assumptions about how banks engage with their communities. This episode of Banking Transformed is sponsored by Vericast Vericast's Hyperlocal Marketing solution is a fully managed, precision-engineered, data-driven approach to personalized digital advertising at the branch level enabling financial institutions to build stronger community connections, increase engagement and conversions, and optimize advertising spend for maximum impact. Vericast.com

Want to work directly with me to close more deals? Go Here: https://www.titaniumu.comWant the Closer's Formula sales process I've used to close 2,000+ deals (FREE) Go Here: https://www.kingclosersformula.com/closeIf you're new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you're looking to close more deals - at higher assignments - anywhere in the country… You're in the right place.Who is Titanium Investments and What Have We Accomplished?Over 10 years in the real estate investing businessClosed deals in all 50 states​Owned rentals in 12 states​Flipped houses in 11 states​Closed on over 2,000 properties​125 contracts in 50 days (all live on YouTube)​Back to back Closers Olympics ChampionTrained thousands of wholesalers to close more deals_________________________________With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW!    https://www.youtube.com/@RJBatesIII_________________________________RESOURCES FOR YOU:If you want my team and I to walk you through how to build or scale your virtual wholesaling business from A to Z, click here to learn more about Titanium University: https://www.titaniumu.com(FREE) If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close(FREE) Join our exclusive FB group community for real estate investors and wholesalers: https://www.facebook.com/groups/titaniumvault/(FREE) Click here to grab our Titanium fleet free PDF & training: Our battle tested strategies and tools that we actually use… and are proven to work: https://www.kingclosersformula.com/fleetGrab the King Closer Blueprint: My Step by Step Sales Process for closing over 2,000 deals (Only $37): https://www.kingclosersformula.com/kcblueprintGrab Titanium Profits: Our exact system we use to comp and underwrite deals in only 4 minutes. (Only $99) https://www.kingclosersformula.com/titaniumprofitsWant to know what the best markets to wholesale in are? Grab my breakdown of all 50 states here: https://www.titaniumu.com/marketsSupport the show

Grant Galloway discusses a common mistake wholesalers make when scaling their businesses: focusing too much on marketing budgets over deal quality. He argues that this approach often leads to a "race to the bottom" where wholesalers overspend on marketing to find low-quality deals, ultimately hurting their profitability.By focusing on getting the best possible discount from sellers, wholesalers can secure high-quality deals that will naturally attract a list of eager buyers. This approach reduces marketing costs and builds a more sustainable, profitable business. Curious about this episode? Tune in now! And don't forget to join the TTP Training Program for more wealth building strategies.---------Show notes:(0:40) Beginning of today's episode(11:20) Working with a small team(12:46) On looking for new buyers(21:37) Getting that full level of discount from your sellers(24:53) Where's the drama in the business?(28:05) Never tell a seller what should they sell their house for, only tell then what you buy it for----------Resources:ZillowMLSTruREIEmail Grant at: grant@trurei.com To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?