Podcasts about marketing budgets

Coming your way from the JRE Tobacco Aladino Studios, Nick fires up an Aladino Corojo Reserva and answers your calls in another Ask the Pulpit episode. Nick takes your calls about a variety of topics including a cigar lounge that's closing, ghosts speaking English, what is smoking well lately, and more. Nick also takes a call that sets him off on a tangent about brands going to a direct to consumer model and how there are various elements outside of the industry that may make that decision problematic down the road. He also discusses the marketing budgets of cigar companies and how they need to be thinking hard about diversifying in a world where social media may soon not be an option for promotion. From there, learn about a movie Nick went and watched that he highly recommends you all see. Get your calls in for Ask the Pulpit at (863)874-0000. Or email your comments to Nick@CigarPulpit.com! SUPPORT OUR SPONSORS... For all your online cigar purchasing needs, head over to 2GuysCigars.com! In business for 40 years, they are THE trusted name in the cigar industry! Family owned and operated, they provide a great selection, fair prices, and outstanding customer service. That's 2GuysCigars.com! Follow JRE Tobacco/Aladino at @AladinoCigars on Instagram or check out their website, JRETobacco.com for a store near you that carries their cigars Follow Villiger Cigars at @VilligerCigar on Instagram or check out their website, VilligerCigars.com for a store near you that carries their cigars, or visit their new online shop at https://villigercigars.store/home

Wusstest ihr, dass regionale Rosen nur im Juni eine bessere CO2-Bilanz haben als Importware aus Ostafrika? In diesem Gespräch mit Claudia Brück von Fairtrade Deutschland erörtern wir die Bedeutung von Fairtrade in der Blumenindustrie. Wir diskutieren, welche Vorteile Fairtrade-Rosen bieten, welche Kritik es an ihnen gibt & wie Fairtrade soziale & ökologische Standards fördert. Claudia teilt ihre Erfahrungen & Einsichten über die Herausforderungen, denen sich die Blumenindustrie gegenübersieht, insbesondere in Bezug auf Arbeitsbedingungen & Geschlechtergerechtigkeit. Zudem wird die Rolle der Verbraucher:innen & der Politik in der Förderung von Fairtrade-Produkten hervorgehoben. Heute zu Gast ist Claudia Brück, Regionalwissenschaftlerin für Lateinamerika & Germanistin mit journalistischem Hintergrund & internationaler Erfahrung. Seit 1999 ist sie bei Fairtrade Deutschland e.V. tätig, wo sie als Pressesprecherin startete. Seit 2016 gehört sie dem Vorstand an & bildet seit Juli 2024 den paritätischen Vorstand. Sie verantwortet die strategische Kommunikation & die entwicklungspolitische Positionierung von Fairtrade Deutschland. Links www.fairtrade.net Empfehlung Buch „Der große Riss“ von Cristina Henríquez Werbung / Dr. Hauschka Diese Folge wird präsentiert von Dr. Hauschka. Echte Naturkosmetik seit 1967. Link: links.zweivorzwoelf.info/dr-hauschka GUTE NACHRICHTEN mit Polarstern Weltweit sind rund 56 Millionen E-Autos unterwegs. Das spart jährlich etwa 1,4 Milliarden Liter fossile Kraftstoffe. Ihr wollt mitmachen? Wechselt zu Polarstern für echten Ökostrom & Gas. Mit dem Code ZweiVorZwölf bekommt ihr 20€ Gutschrift auf eure nächste Jahresrechnung. Link: https://www.polarstern-energie.de/ gebana Beste Lebensmittel, die mehr als bio sind in Großpackungen. Code: andrea10 – damit gibt es 10€ Rabatt bei einem MBW von 40€. Link: https://serv.linkster.co/r/n2KjPIPdKE ZWEIvorZWÖLF Infos/Kontakt Website: https://www.zweivorzwoelf.info/ Instagram: https://www.instagram.com/zweivorzwoelf/ Produktion & Musik: David Wehle david@zweivorzwoelf.de, https://www.instagram.com/david_wehle/ Redaktion & Interviews: Andrea Gerhard https://www.instagram.com/andreagerhard_tall_area/?hl=de ZWEIvorZWÖLF Infos/KontaktZur WebsiteZu Instagram Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/Redaktion & Interviews: Andrea Gerhard @andreagerhardZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach und wir finden eine Lösung

Talk, Alltag, Learnings & Fails mit David & Andrea
 Bist du auch ein Prepper? Die Frage ist in diesen Zeiten doch anders zu bewerten. Hätten wir vor 10 Jahren einfach nur Menschen mit Notfallrucksack & Taschenlampe zuhause ausgelacht, fragt man sich heute, ob es auch an der Zeit ist, sich vorzubereiten, oder? Geht's euch auch so? Darüber sprechen wir in dieser Personal Podcastfolge. Die Folge gibt es überall, wo es gute Podcasts gibt. Zum Podcast: www.zweivorzwoelf.info/episoden Zum Videopodcast: https://youtu.be/mDm6R83v2fw Wir sind David Wehle & Andrea Gerhard, die Hosts des Podcasts ZWEIvorZWÖLF! Dieses Format gibt uns Raum für einen guten Schnack & euch die Gelegenheit für eine gute Bewertung unseres Podcasts! Danke dafür* Hier gibt es auch Raum für eure Themen & Gedanken. Schick uns gerne eine Sprachnachricht via Instagram oder eine Mail an david@zweivorzwoelf.de! Kurzinterview Karoline Möller https://meistens-einfach.de/ WERBUNG / Dr. Hauschka Diese Folge wird präsentiert von Dr. Hauschka. Echte Naturkosmetik seit 1967. gebana Beste Lebensmittel, die mehr als bio sind in Großpackungen. Code: andrea10 – damit gibt es 10€ Rabatt bei einem MBW von 40€. Link: https://serv.linkster.co/r/n2KjPIPdKE ZWEIvorZWÖLF Infos/Kontakt Website: https://www.zweivorzwoelf.info/ Instagram: https://www.instagram.com/zweivorzwoelf/ Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/ Redaktion & Interviews: Andrea Gerhard https://www.instagram.com/andreagerhard_tall_area/?hl=de ZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach & wir finden eine Lösung. ZWEIvorZWÖLF Infos/KontaktZur WebsiteZu Instagram Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/Redaktion & Interviews: Andrea Gerhard @andreagerhardZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach und wir finden eine Lösung

Wie bereiten wir uns auf die Folgen des Klimawandels vor – jenseits von Klimaschutz? In dieser Folge sprechen wir mit Karoline Möller, Friedens- & Konfliktforscherin & Co-Autorin des Buches „Eis gegen heiß – Wie wir uns an die Folgen des Klimawandels anpassen müssen“. Wir sprechen über Klimawandelanpassung als Menschenschutz, die Rolle von Bevölkerungs- & Katastrophenschutz, gesellschaftlichen Zusammenhalt sowie konkrete Maßnahmen für Politik, Kommunen & jede:n Einzelne:n. Gemeinsam schauen wir auf Risiken durch Extremwetter, Hitze & Starkregen – & darauf, wie aus Krisenreaktion echte Vorsorge werden kann. Eine Folge über Realismus, Verantwortung & die Frage, wie wir unsere Gesellschaft widerstandsfähig für die Zukunft machen. Links Website: https://meistens-einfach.de/eis-gegen-heiss/ Empfehlung Website: https://ourworldindata.org/ Serie: The Swell – Wenn die Deiche brechen – Regie: Hans Herbots Buch: Beklaute Frauen von Leonie Schöler Warn-App NINA: https://www.bbk.bund.de/DE/Warnung-Vorsorge/Warn-App-NINA/warn-app-nina_node.html Faktencheck Telefonservice: Correctiv: +49 151 17535184, AFP +49 172 2524054, dap +49 160 3476409 Werbung / Hautnah powered by Dr. Hauschka Dr. Hauschka Selbstfürsorge beginnt im Alltag. Dr. Hauschka zeigt, wie achtsame Hautpflege im Einklang mit Körper & Natur funktioniert. Produkte wie die Rosencreme verbinden heilende Pflanzenkraft mit sanfter Berührung & erinnern daran, dass Pflege ein Moment der Achtsamkeit ist – für sich selbst, die Umwelt & die Zukunft. Link: links.zweivorzwoelf.info/dr-hauschka GUTE NACHRICHTEN mit Polarstern Fast die Hälfte des Stroms in der EU stammt bereits aus erneuerbaren Energien – Tendenz steigend. Wenn ihr Teil dieser Entwicklung sein wollt, wechselt zu Polarstern und sichert euch mit dem Code ZweiVorZwölf 20 € Gutschrift auf eure nächste Jahresrechnung. Link: https://www.polarstern-energie.de/ ZWEIvorZWÖLF Infos/Kontakt Website: https://www.zweivorzwoelf.info/ Instagram: https://www.instagram.com/zweivorzwoelf/ Produktion & Musik: David Wehle david@zweivorzwoelf.de, https://www.instagram.com/david_wehle/ Redaktion & Interviews: Andrea Gerhard https://www.instagram.com/andreagerhard_tall_area/?hl=de ZWEIvorZWÖLF Infos/KontaktZur WebsiteZu Instagram Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/Redaktion & Interviews: Andrea Gerhard @andreagerhardZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach und wir finden eine Lösung

Healthcare marketers are having to navigate massive shifts across the industry, including shrinking ROI timelines and increasingly complex buyer committees. In this episode, I'm joined by my two colleagues and fellow Health Launchpad principals, Mark Erwich and Matthew Piette, for a conversation about what it means to be a marketing leader in healthcare right now. We explore how the industry is moving from the traditional triple aim toward what we call the quintuple squeeze, where providers face intense pressure from regulatory changes, margin constraints, and severe staffing shortages.We provide a deep dive into how both health tech and biotech firms can adapt their strategies to remain defensible in front of CFOs. We also share our perspectives on the practical use of AI as an efficiency tool and why focusing on risk reduction may be more important than selling growth in the coming year.Key Topics Covered"(00:00:00) Introduction""(00:09:00) Big Drivers in Healthcare Technology""(00:13:00) The Quintuple Squeeze""(00:15:00) Challenges in Biotech and Life Sciences""(00:16:00) Pressure on Marketing Leaders""(00:17:00) Shortened Planning Horizons""(00:19:00) Biotech Marketing Constraints""(00:21:00) AI: Friend or Foe?""(00:26:00) Impact on Marketing Budgets""(00:30:00) Justifying Your Marketing Budget""(00:34:00) Stop Doing This to Survive""(00:37:00) Five Key Takeaways"If you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsor, HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

Brent Daniels and CRM expert Raphael break down the "Marketing Budget Roadmap," detailing how to scale your lead generation based on your monthly spend. They discuss the transition from "hustle season" to high-level automation, the power of Google My Business, and why mastering a single marketing channel is the fastest way to hit a quarter-million dollars in profit.They also explore advanced skip tracing techniques, the untapped potential of tax-delinquent properties, and how to use SMS and AI to nurture leads without losing the human touch. Check out the TTP Training Program.---------Show notes:(0:04) Beginning of today's episode(1:11) The "Quality over Quantity" offer strategy: why sending 4–5 high-intent offers a week beats "willy-nilly" mailing (3:20) When to use humans vs. automation: leveraging AI for long-term follow-up and lead nurturing (6:18) Expert skip tracing: using IDI, Spokeo, and private investigators to find owners no one else can find (8:20) Why out-of-country, deceased owners are the best leads in the entire business (12:54) Solving bigger problems for bigger profits: buying judgments and unwinding title issues (13:57) Scaling Google: Moving from 21st to 2nd on Google Maps through GMB optimization (17:42) The truth about Novations: achieving an average $34k fee through transparency with agents (20:20) The Marketing Budget Roadmap: What to do at $0–$5k, $5k–$15k, and $30k+ per month (26:32) How to "season" phone numbers to ensure 98% deliverability on SMS campaigns ----------Resources:Spokeo RealSupermarket.com  Ez REI Closings To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

Talk, Alltag, Learnings & Fails mit David & Andrea David sitzt mir mit einer verbunden rechten Hand, inkl. Schiene gegenüber & er klärt uns auf, was ihm passiert ist. Natürlich geht's im Deep Dive dann über das Thema Schlafen & nachhaltigere Möbel. Was ist uns bei Möbeln wichtig & warum wird der Punkt soziale Nachhaltigkeit vergessen & was hat es mit dem Fake „Schadstofffrei“ auf sich? Die Folge gibt es überall, wo es gute Podcasts gibt. Zum Podcast: www.zweivorzwoelf.info/episoden Zum Videopodcast: https://youtu.be/z5FhpYbl3iQ Wir sind David Wehle & Andrea Gerhard, die Hosts des Podcasts ZWEIvorZWÖLF! Dieses Format gibt uns Raum für einen guten Schnack & euch die Gelegenheit für eine gute Bewertung unseres Podcasts! Danke dafür* Hier gibt es auch Raum für eure Themen & Gedanken. Schick uns gerne eine Sprachnachricht via Instagram oder eine Mail an david@zweivorzwoelf.de! Kurzinterview Felix Olle https://www.instagram.com/allnatura_de/ WERBUNG / Der natürliche Moment mit Dr. Hauschka Echte bei Naturkosmetik auf zertifizierte Siegel wie NATRUE – Dr. Hauschka Produkte tragen dieses & sind mit 100 % Rohstoffen natürlichen Ursprungs , frei von Silikonen, Mikroplastik, Mineralölen, synthetischen Duft- & Konservierungsstoffen. Transparenz, Verantwortung & Wirksamkeit stehen im Mittelpunkt. Naturkosmetik bei Dr. Hauschka ist keine Mode, sondern Haltung. Alle Infos unter: www.drhauschka.de allnatura Wenn ihr jetzt auch Bock auf ökologische Möbel habt: Wir haben bis zum 28.02.26 einen Rabattcode für euch: Mit ANDREA5 bekommt ihr 5% ab einem MBW von 50€: ZWEIvorZWÖLF Infos/Kontakt Website: https://www.zweivorzwoelf.info/ Instagram: https://www.instagram.com/zweivorzwoelf/ Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/ Redaktion & Interviews: Andrea Gerhard https://www.instagram.com/andreagerhard_tall_area/?hl=de ZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach & wir finden eine Lösung. ZWEIvorZWÖLF Infos/KontaktZur WebsiteZu Instagram Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/Redaktion & Interviews: Andrea Gerhard @andreagerhardZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach und wir finden eine Lösung

Have you ever looked at your marketing spend and thought, where the heck did that money go? If so, you are not alone. If your marketing feels like you're throwing cash into a bonfire, you're not broken, you're not behind. You're just missing the engine that makes everything work.>>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

 Most investors quit after 3 calls… but deals close after 9–15 touches. Are you leaving money on the table? Trevor Mauch joins Melvin Landry, Jr. to unpack the biggest marketing mistakes investors make, and how to fix them. From budget math to follow-up mastery and website optimization, this episode is packed with actionable insights for flippers, wholesalers, and service-based businesses.

Guest: Brynn Wilson – Sales Consultant, Hook Agency This episode breaks down what a realistic and effective roofing marketing budget looks like heading into 2026, and why many roofing companies either overspend emotionally or underspend out of fear—both of which stall growth. The episode explains why most roofing companies should expect to invest roughly 5–10% of revenue into marketing depending on market size, competition, and growth goals, and why that range feels uncomfortable in today's increasingly aggressive landscape. It explores how private equity, higher competition, AI-driven tools, and expanded channel options have permanently raised the cost of visibility, while also clarifying when it actually makes sense to not be in growth mode. The discussion walks through when traditional channels like TV, radio, and billboards begin to make sense—typically in the $5–10M range—and why those channels only work when branding is strong, memorable, and differentiated. It dives into the importance of sticky brand names, visual identity, and cutting through noise before spending on awareness channels. The episode then outlines where most roofing companies should prioritize budget first: high-intent search channels like Google Ads and Local Service Ads, local brand visibility through trucks, yard signs, jobsite branding, and community presence, and social media that features real people on camera rather than generic posts. It also explores low-cost, high-effort strategies such as Facebook group engagement, referral ecosystems, networking groups, geographic dominance (“five-mile fame”), sales enablement materials, and compounding word-of-mouth. Finally, the episode emphasizes the principle of layering instead of chopping, explaining why sustainable growth comes from stacking channels over time rather than constantly restarting marketing efforts, and why focusing on being referable, visible, and trusted in a tight local market outperforms spreading efforts thin. 

Growth targets keep climbing while cost lines tighten, and planning season starts to feel very personal for CMOs. AI threads through every conversation, zero-based thinking pulls against last year's baseline, and the goalposts never seem to hold still.  So the job becomes building a budget you can walk into the room with, own, and defend with conviction. To get there, Drew brings together Andrew Cox (Forrester), Lisa Cole (2X), and Alan Gonsenhauser (Demand Revenue). The conversation centers on tying spend to strategy, translating marketing into CFO-ready terms, and giving AI a role in the plan that the numbers can support. In this episode:  Andrew shares Forrester's view on moving past "last year plus X," building budgets around corporate objectives and campaigns, and forcing prioritization.  Lisa applies a zero-based mindset to business priorities, uses a 70-20-10 program mix for core, flex, and test, and frames marketing as an ATM of Audience, Trust, and Monetization.  Alan outlines the signals of strong and weak budgets, tying the majority of spend to growth campaigns and long-term value plans, and maintaining a year-round working relationship with the CFO. Plus:  Keeping tech spend in check, including guidelines for MarTech mix and contract flexibility  Positioning brand and PR in financial terms like pipeline influence, win rates, and pricing power  Responding to AI efficiency pressure by fixing workflows first and framing value in utilization, speed, and scalability  Why the budget should be the numerical expression of strategy, not a defense of legacy spend If you want to walk into your next budget review with a clear story, solid numbers, and conviction, this conversation will help you get there.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Heute werfen wir einen Blick zurück auf das Podcastjahr 2025: Insgesamt sind 26 Folgen erschienen, plus 24 ZWÖLFMinuten. 27 Gäst:innen saßen bei uns am Mikro, haben inspiriert, Lösungen aufgezeigt, uns staunen lassen & motiviert, dort anzupacken, wo Hilfe gebraucht wird. In dieser Folge sprechen wir über die Highlights und Downlights des Jahres – über das, was uns bewegt, aufgewühlt & begeistert hat. Wie es Tradition ist, sitzen wir Hosts David & Andrea gemeinsam vorm Mikro & lassen das Jahr anhand der Folgen Revue passieren. Jede:r von uns hat drei Episoden ausgewählt, die uns besonders ans Herz gewachsen sind. Seit 2019 hosten wir ZWEIvorZWÖLF als unabhängiges Herzensprojekt – & sagen unserer Community von Herzen Danke für eure Treue. Empfehlung Film: Jetzt.Wohin. von Lars Jessen Buch: Reicher als die Geissens von Alex Düsseldorf Fischer Werbung / Hautnah powered by Dr. Hauschka Dr. Hauschka Selbstfürsorge beginnt im Alltag. Dr. Hauschka zeigt, wie achtsame Hautpflege im Einklang mit Körper & Natur funktioniert. Produkte wie die Rosencreme verbinden heilende Pflanzenkraft mit sanfter Berührung & erinnern daran, dass Pflege ein Moment der Achtsamkeit ist – für sich selbst, die Umwelt & die Zukunft. Link: links.zweivorzwoelf.info/dr-hauschka Polarstern So viele unterschiedliche Lebensentwürfe, ein gemeinsames Ziel: unseren Planeten lebenswert erhalten. Nachhaltigkeit ist Vielfalt – & genau dafür steht der Ökoenergieversorger Polarstern. Mit 100 % echter Ökoenergie, großer Tarifvielfalt (von flexibel bis langfristig, für PV, Wärmepumpe oder Gas) & nachweislicher Förderung der Energiewende weltweit. Polarstern ist ein Social Business, B-Corp-zertifiziert & gemeinwohlorientiert. Jetzt informieren unter www.polarstern-energie.de Mit dem Code ZweiVorZwölf erhaltet ihr 20 € Gutschrift auf eure nächste Jahresrechnung. ZWEIvorZWÖLF Infos/Kontakt Website: https://www.zweivorzwoelf.info/ Instagram: https://www.instagram.com/zweivorzwoelf/ Produktion & Musik: David Wehle david@zweivorzwoelf.de, https://www.instagram.com/david_wehle/ Redaktion & Interviews: Andrea Gerhard https://www.instagram.com/andreagerhard_tall_area/?hl=de ZWEIvorZWÖLF Infos/KontaktZur WebsiteZu Instagram Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/Redaktion & Interviews: Andrea Gerhard @andreagerhardZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach und wir finden eine Lösung

Creating video content really doesn't require a Hollywood budget. Small businesses are finding affordable ways to produce engaging videos that actually drive results. Go to https://holisticmarketinglab.com/holistic-campaigns/ for more information. HolisticMarketingLab City: Bad Segeberg Address: Am Weinhof 7 Website: https://holisticmarketinglab.com

Talk, Alltag, Learnings & Fails mit David & Andrea Alle Feste sind rum, auch Davids Geburtstag. Das neue Jahr ist am Start & damit auch neue Vorsätze? Mal schauen, was wir uns so vorgenommen haben. Im Hauptteil sprechen wir dann über unsere Wünsche, was das Wirtschaften mit Verantwortung angeht, passend zur ZWEIvorZWÖLF Folge der Woche. Die Folge gibt es überall, wo es gute Podcasts gibt. Zum Podcast: www.zweivorzwoelf.info/episoden Zum Videopodcast: https://youtu.be/QrNeofSsKjs Wir sind David Wehle & Andrea Gerhard, die Hosts des Podcasts ZWEIvorZWÖLF! Dieses Format gibt uns Raum für einen guten Schnack & euch die Gelegenheit für eine gute Bewertung unseres Podcasts! Danke dafür* Hier gibt es auch Raum für eure Themen & Gedanken. Schick uns gerne eine Sprachnachricht via Instagram oder eine Mail an david@zweivorzwoelf.de! Kurzinterview Dr. Marcus Roggatz & Nicoline Wöhrle www.drhauschka.de/ WERBUNG / Der natürliche Moment mit Dr. Hauschka In dieser Folge dreht sich alles um die Geschenksets von Dr. Hauschka: natürliche Pflege, liebevoll zusammengestellt & mit Preisvorteil – zwei Produkte gibt's sogar geschenkt! Die drei Sets im Überblick: Gentle Touch – Für Hände & Lippen, Relaxed Soul – Für Ruhe & Regeneration & Warm Glow – Für reife Haut. Außerdem in der Limited Edition „smooth care“: Der Regeneration Handbalsam. Mehr Infos & die komplette Auswahl: links.zweivorzwoelf.info/dr-hauschka ZWEIvorZWÖLF Infos/Kontakt Website: https://www.zweivorzwoelf.info/ Instagram: https://www.instagram.com/zweivorzwoelf/ Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/ Redaktion & Interviews: Andrea Gerhard https://www.instagram.com/andreagerhard_tall_area/?hl=de ZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach & wir finden eine Lösung. ZWEIvorZWÖLF Infos/KontaktZur WebsiteZu Instagram Produktion & Musik: David Wehle david@ZWEIvorZWOELF.de, https://www.instagram.com/david_wehle/Redaktion & Interviews: Andrea Gerhard @andreagerhardZWEIvorZWÖLF ist offen für Sponsoren & Partner. Wir wissen, dass Nachhaltigkeits-Unternehmen oft nur ein kleines Marketing-Budget haben. Kontaktiert uns einfach und wir finden eine Lösung

Here is how I would spend $50 on Marketing. We have SPACE for you at the National Street Food Vendors Association! Support, Promotion, Advocacy, Community, Education all on one site. ⁠⁠https://nsfva.org/⁠⁠ Get on my schedule for a free no obligation call. Talk to a real food truck owner with decades of experience.  ⁠⁠https://bit.ly/Bill-Moore⁠⁠Love what we do on the podcast? Show one time support here: ⁠⁠https://bit.ly/Podcast-Support⁠⁠

In episode #338 of SaaS Metrics School, Ben explains how to quickly sanity-check your sales and marketing forecast for the upcoming year using one high-signal SaaS metric: the Cost of ARR. As founders and CFOs finalize budgets, Ben shows how mismatches between projected bookings and planned go-to-market spend can reveal unrealistic assumptions before they turn into missed targets. Using simple examples, Ben walks through how the Cost of ARR connects sales and marketing spend, net new ARR bookings, and historical performance—making it one of the most effective tools for validating SaaS and AI company forecasts during budget season. What You'll Learn How to use the Cost of ARR to validate your sales and marketing budget The relationship between sales and marketing spend and net new ARR bookings How to identify unrealistic growth assumptions in your forecast The difference between blended the Cost of ARR, Cost of New ARR, and Cost of Expansion ARR Why historical performance should anchor forward-looking forecasts How benchmarking by ACV and sales motion improves forecast accuracy Why It Matters Sales and marketing forecasts often fail because spend and bookings assumptions are disconnected Cost of ARR provides a mechanical reality check before committing to a budget Overly aggressive ARR targets can be identified early and corrected Underspending on go-to-market becomes visible when bookings expectations are too conservative Benchmarking against peers helps validate whether forecast assumptions are realistic Strong financial modeling and forecasting discipline improves board and investor confidence Resources Mentioned Cost of ARR metric framework: https://www.thesaascfo.com/saas-cac-ratio/ Benchmarking data from Ray Rike at Benchmarkit.ai Concepts from SaaS FP&A forecasting and go-to-market efficiency analysis: https://www.thesaasacademy.com/the-saas-metrics-foundation

Today, we're getting a little zany. Since we're approaching the end of Q4, we wanted to make an episode checking in with you about your budgets for the upcoming year. And what we specifically want to talk about is the role of an experimental line in your marketing budget - why it matters, and how you can use it. Let's dig in.

What if your CEO asked you to double revenue without adding budget or headcount? Robert Chatwani, President and General Manager of Growth at DocuSign, believes not only is it possible - there's never been a better time to make it happen. In this conversation, Robert unpacks the frameworks and organisational changes required to achieve exponential growth with existing resources. From building agile growth squads that operate like engineering teams to leveraging AI agents for hyper-personalised prospecting, he reveals how DocuSign is transforming from an e-signature company into an AI-powered platform. If you're facing budget cuts but still expected to deliver results, this episode offers a roadmap. Guest Introduction Robert Chatwani is President and General Manager, Growth at DocuSign, where he leads the Marketing & Growth organisation to scale its digital strategy across marketing, product, technology and sales. Before joining DocuSign, Robert was CMO of Atlassian, where he helped scale the business to nearly $3 billion in revenue. He also spent more than a decade at eBay, ending his tenure as Chief Marketing Officer for North America where his teams supported $35 billion in trading volume. Robert is the 2023 American Heart Association Bay Area Heart Walk Chair and serves as a West Coast Board Member at the American India Foundation. Key Topics The 2x-10x challenge: Why companies expect exponential output increases without adding resources, and why Robert believes marketing teams can deliver.Thomas Barta's V-Zone framework: Maximising the overlap between customer needs and company needs to drive business impact and secure executive support.The harsh realities facing B2B teams: CAC is up 60% since the pandemic, traditional channels show diminishing returns, and most GTM models are obsolete - creating opportunities for teams willing to rethink their approach.Operating principles over company values: DocuSign's five core principles - "we before me," "dreaming big," "take action," "ignite the way," and "delivering customer delight" - that guide team behaviours and decisions.Growth squads and agile methodologies: Why effective GTM teams operate like engineering teams with two-week sprints, daily standups, and experiment backlogs instead of traditional campaign structures.Building a culture of experimentation: Robert's framework for systematic testing - generating ideas, prioritising experiments, executing with discipline, and scaling what works.AI-powered prospecting in action: How DocuSign used AI agents to turn tens of thousands of exhausted leads into millions in the pipeline, generating 60 replies and 15 meetings within 72 hours.Designing for the future you want: Why leaders must ask whether their current team structure and capabilities match what they would design from scratch to achieve ambitious growth goals. Resources & Links People Mentioned: Thomas Barta-Marketing leadership expert and author of "The 12 Powers of a Marketing Leader"Jeff Bezos-Founder of Amazon, referenced for the "two pizza team" principle Companies & Platforms: DocuSign-Agreement management platformAtlassian-Collaboration softwareeBay-Online marketplaceAmazon-Benchmark for experimentation cultureNetflix-Benchmark for experimentation cultureAirbnb-Benchmark for experimentation cultureUber-Benchmark for experimentation culture Concepts & Frameworks: The V-Zone (Value Creation Zone)-Maximising overlap between customer and company needsThe 12 Powers of a Marketing Leader-Book by Thomas Barta and Patrick BarwiseTwo-Pizza Team-Amazon's principle for keeping teams small (5-8 people) Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter Contact & Credits Host: Shahin Hoda Guest: Robert Chatwani Produced by:  Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

Brands need to understand their consumers and their different segments that exist within their diverse target audiences and ensure that they are meeting them where they are with regard to their own individual economic conditions. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Consumers don't want more banking messages — they want relevance. And right now, most banks are wildly out of sync with what their communities actually need. Consumers want communication that reflects their neighborhood, life stage, and immediate financial needs — and broad, one-size-fits-all marketing isn't effective. Hyperlocal strategies are emerging as some of the most powerful ways to drive acquisition, strengthen relationships, and capture market share. In this episode of Banking Transformed, I talk with Fred Cadena, Head of Client Strategy at Vericast, about how real-time data, household insights, and neighborhood-level trends are changing the way banks compete. Fred explains why “relevance beats reach,” how new mover and life-event signals drive growth, and what it takes to activate hyperlocal marketing without adding complexity. If your institution is seeking affordable, data-driven strategies to boost growth in 2025, this conversation provides a clear roadmap — and questions long-standing assumptions about how banks engage with their communities. This episode of Banking Transformed is sponsored by Vericast Vericast's Hyperlocal Marketing solution is a fully managed, precision-engineered, data-driven approach to personalized digital advertising at the branch level enabling financial institutions to build stronger community connections, increase engagement and conversions, and optimize advertising spend for maximum impact. Vericast.com

If you're tired of hearing “just spend 1–3% of revenue on marketing” and hoping it works out, this episode is for you. Spencer breaks down how to actually reverse-engineer your marketing budget from your revenue goal, walking step-by-step from target revenue → projects → meetings → leads → dollars invested. You'll learn how to decide whether you should be spending 3%, 5%, or even more based on your growth goals, average project size, and margins—instead of guessing or copying what your peer group is doing. If you want to hit $4M, $6M, or beyond with intention (not luck), this conversation will show you how to set a budget that matches the growth you're chasing.

SHOW NOTESThis conversation is hosted by Kat Wheeler, and together they explore:How AV integrators can smooth out feast-or-famine sales cyclesWhy starting with revenue goals is the smartest way to set your marketing spendAnd how to measure ROI so every dollar works harder for your businessWhether you're aiming for steady revenue or aggressive growth, this episode offers practical, proven steps to transform your marketing budget from a guess into a strategic investment.Let's dive in—here's Automation Unplugged with Kat Wheeler and Taylor Whipple. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Your marketing budget is vanishing across multiple channels while sales stay flat. The culprit? Preventable mistakes like targeting the wrong platforms, sending conflicting messages, ignoring mobile users, and poor channel coordination silently drain thousands monthly.Learn more: https://www.bb3advertising.com/ BB3 City: London Address: 10 York Rd Website: https://www.bb3advertising.com/ Email: Hello@bb3advertising.com

Want to work directly with me to close more deals? Go Here: https://www.titaniumu.comWant the Closer's Formula sales process I've used to close 2,000+ deals (FREE) Go Here: https://www.kingclosersformula.com/closeIf you're new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you're looking to close more deals - at higher assignments - anywhere in the country… You're in the right place.Who is Titanium Investments and What Have We Accomplished?Over 10 years in the real estate investing businessClosed deals in all 50 states​Owned rentals in 12 states​Flipped houses in 11 states​Closed on over 2,000 properties​125 contracts in 50 days (all live on YouTube)​Back to back Closers Olympics ChampionTrained thousands of wholesalers to close more deals_________________________________With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW!    https://www.youtube.com/@RJBatesIII_________________________________RESOURCES FOR YOU:If you want my team and I to walk you through how to build or scale your virtual wholesaling business from A to Z, click here to learn more about Titanium University: https://www.titaniumu.com(FREE) If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close(FREE) Join our exclusive FB group community for real estate investors and wholesalers: https://www.facebook.com/groups/titaniumvault/(FREE) Click here to grab our Titanium fleet free PDF & training: Our battle tested strategies and tools that we actually use… and are proven to work: https://www.kingclosersformula.com/fleetGrab the King Closer Blueprint: My Step by Step Sales Process for closing over 2,000 deals (Only $37): https://www.kingclosersformula.com/kcblueprintGrab Titanium Profits: Our exact system we use to comp and underwrite deals in only 4 minutes. (Only $99) https://www.kingclosersformula.com/titaniumprofitsWant to know what the best markets to wholesale in are? Grab my breakdown of all 50 states here: https://www.titaniumu.com/marketsSupport the show

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Did you like this episode? Dislike it? If your marketing budget is limited to $500 a month, digital ads aren't the answer — relationships are. In this solo episode, Danny Decker explains why early-stage law firms should skip paid marketing altogether and instead focus on community building, referral partnerships, and local networking. When you're ready to scale, you'll have a stronger foundation and a better ROI.

In this episode of Talk Commerce, Rich Kahn, CEO and founder of Anura.io, discusses the pervasive issue of bot fraud in digital marketing. He explains how bots can significantly impact advertising budgets by generating fraudulent traffic, leading to wasted resources. Rich elaborates on the mechanics of ad fraud, the distinction between good and bad bots, and the operations of bot farms. He also shares innovative solutions to combat bot fraud, emphasizing the importance of understanding and mitigating these threats, especially as businesses prepare for high-traffic events like Black Friday.TakeawaysRich Kahn is the CEO and co-founder of Anura.io.Anura uses EOS to improve productivity and reduce meetings.Bots can steal significant amounts of advertising budgets.20-25% of traffic can be fraudulent, impacting conversions.Google Ads can inadvertently lead to fraud through partner networks.Good bots identify themselves, while bad bots mimic real users.Bot farms operate globally to execute click fraud.CAPTCHA systems are outdated and easily bypassed by bots.Anura analyzes over 800 data points to identify real users.Businesses can get a free trial to assess their fraud risk.Chapters00:00 Introduction to Rich Kahn and Anura02:25 Understanding the Bot Business and Digital Fraud05:18 The Impact of Bots on Digital Marketing08:33 Distinguishing Between Good and Bad Bots11:09 The Mechanics of Bot Farms13:19 Innovative Solutions to Combat Bot Fraud14:56 Preparing for Black Friday: Implementing Fraud Solutions15:36 Closing Thoughts and Free Trial Offer

Brendon Forrest, Allen Fennewald and Wes Temple from Gorilla 76 show you how to build marketing budgets leadership will approve. Learn to work backwards from revenue goals, calculate cost-per-lead and balance digital versus traditional spend. We'll cover: - Working backwards from revenue goals to determine actual budget needs - Calculating close rates, SQL conversion and cost-per-lead to justify spend - Balancing brand building with demand capture spend - Using digital-first budgeting to show what works - Avoiding mistakes like building budgets in silos and skipping experimentation funds - Tracking expenses throughout the year to strengthen future planning If you run marketing at a manufacturing company this conversation delivers methods for budget planning backed by real data you can defend. For industrial marketers, manufacturing marketing managers and B2B marketing leaders preparing for 2026.

Dave has been given a marketing budget and he's decided to splurge on bill boards while Fionnuala's away...

In this episode of Zero to CEO, I speak with Anya Cheng, founder of AI fashion startup Taelor and former product leader at Meta, eBay, and Target. Anya shares her journey from Silicon Valley insider to scrappy startup founder, revealing how she scaled Taelor with zero marketing budget, secured funding from top VCs, and broke barriers as a female immigrant entrepreneur. We dive into the AI behind personalized fashion, lessons from tech giants, and what it takes to build a fast-growing brand on a shoestring. This episode is a must-listen for founders, fashion innovators, and anyone chasing startup success.

Send us a textIn this episode of The Sports Marketing Machine, Jeremy Neisser breaks down a simple, data-driven way to build — and defend — your marketing budget. Forget complicated spreadsheets and vague “awareness goals.” Jeremy shows how using your single game ROI as your north star can turn every budget request into a business case. Learn how to project spend, justify investment, and track your performance with a system built specifically for sports teams.Key Topics CoveredThe easiest way to calculate single game ROI (and why it's your strongest budget tool)How to project next year's budget using last year's dataProving efficiency gains to leadership with small, measurable improvementsThe 70-30 rule for smart budget allocation (sales vs. awareness)Why simplicity sells: how to make your budget “bulletproof” in one conversationTracking ROI month-by-month like an investor — not a guesserTurning your marketing budget into an investment planChapters00:00 – Building a Marketing Budget Framework 01:01 – Understanding Single Game ROI 04:05 – Projecting Future Budgets with Historical Data 07:53 – Improving Marketing Efficiency 10:10 – The 70-30 Rule for Budget Allocation 12:35 – Tracking ROI and Adjusting Strategies 14:54 – Key Takeaways for Marketing DirectorsCall to ActionWant help connecting your ad data to your ticketing results so your next budget meeting is a breeze? Head to SportsMarketingMachine.com to grab time with Jeremy and build your marketing ROI dashboard.View Episode age with detailsEpisodes mentioned: Episode 67 – Why Your Return On Ad Spend (ROAS) is WRONG – Case StudyEpisode 111 – Building Your Marketing Budget Like a Funnel: Awareness to ActionEpisode 125 – “I Saw Your Ad—But Didn't Buy”: Fixing the Fan Follow-Up FunnelEpisode 121 – How Video Content Makes Paid Traffic Easier (and Cheaper)Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

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Can a single clinic really break past the limits most owners assume are fixed? Dr. Josiah Fitzsimmons proves it's possible. He went from coffee-shop networking and craft-fair booths to building one of the highest-revenue clinics in the profession. In this conversation, he shares how simple actions turn into momentum that compounds year after year.You'll hear how structure, team, and data became his three breakthrough levers. From building an employee maturity model, to using financial reports as the first lens for every decision, to knowing the exact math behind CAC and payback periods, Dr. Josiah maps out the habits and numbers that drive scale. Whether you're in launch, build, or scale season, his story shows what it takes to create a true business that grows with or without you.Key Highlights00:51 – Hear why Dr. Bobby calls Josiah's growth proof that a single clinic can push toward eight figures.03:25 – Learn how an injury, curiosity, and visiting 50+ clinics shaped Josiah's vision for launching.06:47 – Discover why “don't take notes, write action steps” became his guiding principle for execution.09:26 – See how five to seven coffee shop meetings a day and $20 events fueled grassroots momentum.10:47 – Find out how 400 prepaid appointments were booked before opening the clinic doors.12:57 – Learn how two part-time hires, health talks, and sheer grit led to $1.2M in year one.16:46 – Understand the big shift from great systems to true structure with KPIs and accountability.18:50 – See how lifetime value grew by adding at-home protocols and supplements in a tight space.24:30 – Hear how buying a larger building unlocked new capacity and pushed revenue toward $7M.29:09 – Take in Josiah's three biggest lessons: structure, team, and data as the drivers of scale.44:44 – Learn why financial data is the first lens, even before EHR or marketing numbers.50:00 – Apply the simple formula: 100 ÷ profit margin = your break-even ROI for marketing.53:54 – Discover why you should set your marketing budget as a percentage of goal revenue, not current revenue.55:43 – Get Josiah's final flywheel: rhythms, team, and data creating compounding growth.59:02 – Hear his reminder that chiropractors are often called “miracle workers” and why business must match that product.1:01:07 – Wrap-up: $7M a year and climbing toward an eight-figure clinic with Lucro tools and vision. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

Grant Galloway discusses a common mistake wholesalers make when scaling their businesses: focusing too much on marketing budgets over deal quality. He argues that this approach often leads to a "race to the bottom" where wholesalers overspend on marketing to find low-quality deals, ultimately hurting their profitability.By focusing on getting the best possible discount from sellers, wholesalers can secure high-quality deals that will naturally attract a list of eager buyers. This approach reduces marketing costs and builds a more sustainable, profitable business. Curious about this episode? Tune in now! And don't forget to join the TTP Training Program for more wealth building strategies.---------Show notes:(0:40) Beginning of today's episode(11:20) Working with a small team(12:46) On looking for new buyers(21:37) Getting that full level of discount from your sellers(24:53) Where's the drama in the business?(28:05) Never tell a seller what should they sell their house for, only tell then what you buy it for----------Resources:ZillowMLSTruREIEmail Grant at: grant@trurei.com To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

B2B Marketing Budget Allocation: The Sustainable Way Small Teams Should Do ItIf your marketing budget keeps getting cut or ignored, it's not you—it's the model.In this episode, we break down a practical B2B marketing budget allocation for small teams. We explain why top-down and bottom-up alone fall apart, how to validate messaging before you buy reach, and how to shift from BOFU-only spend to a balanced brand + demand mix that compounds.We share the path we use with our 5 BEs framework—start lean and organic, prove the message, then use paid to amplify. You'll hear realistic ROI guardrails, when to rebalance spend, and how category (established vs new) should change your split.Tune in and learn:+ How to avoid the top-down and bottom-up budget traps+ The “validate, then amplify” approach that saves cash and increases impact+ ROI ranges and a stepwise shift from BOFU to demand + brandIf you're a B2B marketer in a small team, this is the clearest way to plan and defend your budget—and actually deliver revenue impact.-----------------------------------------------------

Marketing today comes with more choices than ever—social platforms, ad strategies, content creation, AI tools, and data analytics can all feel overwhelming. But at the heart of it, effective marketing comes down to making clear, confident decisions that align with your goals, resources, and audience. In this episode of The Power of After Show, Greg and I together have a conversation about recent decisions I've made about marketing and how I worked through some of the thought processes. While doing so, we unpack the key factors that drive better marketing decisions and explore how to avoid common pitfalls. We also share practical questions you can ask to ensure your strategy is focused, sustainable, and impactful. Full article here: https://goalsforyourlife.com/marketing-decisions Get POWER OF AFTER BOOK HERE: https://amzn.to/3GpEGlJ  Make sure you're getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter  Resources with tools and guidance for mid-career individuals, professionals & those at the halftime of life seeking growth and fulfillment: http://HalftimeSuccess.com  CHAPTERS: 00:00 - Introduction 02:13 - Marketing Goals and Objectives 04:37 - Marketing as a Solution to Customer Needs 09:58 - Importance of Data in Marketing Investments 12:38 - Effective Allocation of Marketing Budget 18:00 - Understanding Frequency and Reach 20:16 - Generating Sales Opportunities through Marketing 22:25 - The Role of Hope in Marketing 24:10 - Key Takeaways and Summary 25:25 - Thank You for Joining Us 27:28 - Outro

 In this episode of Owned and Operated, John Wilson sits down with Tony Castellucci from Wanamaker to break down how home service companies should think about marketing spend at three different levels: $100K, $500K, and $1M.Tony and John dig into what works (and what doesn't) as your budget scales. From avoiding white noise and wasted spend, to maximizing digital safety nets like SEO, PPC, LSAs, and Google My Business, the conversation highlights how to build consistent lead flow and a strong brand presence without diluting your dollars.They cover why seasonality matters for small budgets, when to shift toward year-round brand building, and how traditional media like TV, streaming, and selective billboards can play a role as you grow. Tony also shares agency-side lessons on attribution, cost per lead, and why marketing dilution is one of the most common pitfalls for home service owners.If you're looking to understand how to strategically allocate your marketing dollars — whether you're running a $5M shop or pushing past $15M — this is a must-listen episode.

This episode features an interview with Gaurav Misra, CEO, Captions, an AI video-generation company that allows you to create and edit talking videos with AI.  Gaurav dives into the practical applications and future implications of AI in video, and how these tools can enhance marketing efforts for businesses of all sizes.Key Takeaways:Video capabilities are improving rapidly, and are now at the point where spinning up an AI-generated version of you speaking, is likely better quality than anything you could deliver to camera. These capabilities allow marketers to spin-up and test content very quickly with far less expense than in the past. How people will react to content moving forward, when it will become less and less clear what is real, remains to be seen. Quote: “ Spun up a video and it's like me wearing like a suit… I'm delivering this emotional message, but I'm delivering it so fluently with all these words that I would probably never use actually… and I'm looking at this like, shit, I couldn't be like this on camera. This is such a good delivery, such a good presentation..  It just isn't actually physically possible. And I think we are at that point where I can look at that and be like, wow, I just couldn't do this. It's better than what I could do.”Episode Timestamps: *(03:13) Challenges and Opportunities in Video Content*(08:01) The Future of AI Tools in Creative Work*(24:11) Innovations in Video Generation*(28:28) Real-World Applications and Feedback*(35:27) The Future of Deep Fakes and Content AuthenticitySponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Gaurav on LinkedInLearn more about CaptionsLearn more about Caspian Studios

The future of Insurance Sales is HERE We are launching the first and only 24/7 AI-powered sales coaching platform built exclusively for insurance professionals. With real-time call grading, on-demand role-plays, and personalized coaching after every conversation, it helps producers get better and agents get their time back. Text AI to (816) 727-7610 to join the Waitlistwww.agencycoachai.comWatch the full episode on YouTube: HEREWhat's in this episode:If you're dumping thousands into ads but still leaking money on refunds, chargebacks, and missed closes—this episode is your wake-up call. Michael and Courtney break down why “more leads” isn't the fix and how the real ROI comes from sales training, service, and people development. From the $250K pajama shoot story to the one objection that should set off alarms (“my team doesn't need training”), this is your audit for the rest of the year.Whether you run a lean shop or a multi-million dollar agency, this is the reminder to stop lighting your marketing budget on fire and start investing where it actually pays.[00:00] Why you're probably not auditing this part of your business[01:00] The $250K pajama photo shoot vs. $5K training budget[02:30] The hidden costs of poor service and sales training[03:30] Stop throwing money at lead gen without fixing the follow-through[04:30] Why “Sales cures all” (not marketing)[06:30] The team objection that tells you you've got the wrong people[08:00] Building a culture of training and development[09:00] Why your people = your best investment[10:00] The fastest way to improve ROI without spending more on ads[11:00] Final takeaway: Sales cures allTEXT MICHAEL DIRECTLYHave a question or want to talk to Michael directly? It's really him, not a robot. Text “BUZZ” to (816) 727-7610 FREE 7-Day Demo – Weaver Sales AcademyTry it: CLICK HERE Tools + Free Resources https://www.weaversa.com Connect with Michael OnlineLinkedIn: linkedin.com/in/michaelweaverwsaYouTube: @michaelweavertrainingFacebook: facebook.com/themichaelweaverInstagram: @michaelweaver

This episode features an interview with Casey Hill, CMO at DoWhatWorks, a company that removes the guesswork from website optimization, tracking millions of websites daily to find winning A/B tests from major brands.Casey provides actionable advice on effective thought leadership, influencer marketing, and various ways to optimize your website. Key Takeaways:Promoting customer's posts about your company can be a great way to spread an outside vantage point, and customers are typically happy to have you pay to promote their pages. Test all your assumptions and learn what makes sense for your business. Try to test components of your website that you may not have initially thought to look into. Be cautious when it comes to social proof and unintended signalling with third party reviews. A lot of marketers do this poorly. Quote:   Most people do social proof really poorly. The way now, and this is across the board, so we talked about logos, but it also applies to G2 reviews or third party reviews. I think people don't pay attention enough to unintended signaling. Like someone puts 4.4 stars with 300 plus reviews and someone sees that, and that might actually might be a negative signal, right? And so like they look at that, they're like, 'oh, I thought you were much bigger. You only have 300 reviews.' Or in our world today is 4.4 good or bad, right? Like some people might see 4.4, like if I see it on a restaurant or I'm like, eh it's okay. Like it's kind of a neutral one to me, right? So I think you wanna be really careful about unintended signaling.Episode Timestamps: *(07:32) The Trust Tree: Create content that will be shared by other outlets*(20:30) The Playbook: Convert faster, talk about your capabilities instead of benefits*(49:53) Quick Hits: Casey's quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Casey on LinkedIn Learn more about DoWhatWorksLearn more about Caspian Studios

1405 He's the guy marketing teams call when dashboards stop making sense. With a brain built for both tech and strategy, he's turned messy data into half a million dollars in just two years. Fixing GA4 headaches and helping $20M+ companies scale with clarity… give it up for Joshua Lauer! Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272

As the founder of TopDog Law, James Helm has gone from $5K in monthly lead buys to seven figures a month across paid social, billboards, and more. If you're wondering where your budget should go—at $100K, $1M, or $10M—this is the guy to learn from. In this conversation, James shares: The hidden risks of under-spending (or over-hiring) Why creative is the most overlooked cost center When lead buying makes sense—and when it's a trap The $10M Uber Test that tells you if your brand is working PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

This episode features an interview with Robin Emiliani, Co-founder and Chief Growth Officer at Catalyst Marketing, an AI-enhanced growth marketing company that leverages AI to build smarter growth marketing strategies, faster.Ian and Robin cover the fears marketers face with AI and how becoming an expert in tech tools can make marketing leaders indispensable.Key Takeaways:Expectations around websites are changing. People want answers at their fingertips, not to search for them on secondary and tertiary pages. Marketers will need to rethink inbound. Surround sound and reaching your prospects through many different channels, is especially critical right now. Quote:  How are websites going to change over time when the expectation is, I don't wanna go to a secondary page, I don't wanna go to a tertiary page anymore. I just wanna be able to type in my question, get my answer. Like that I think is on the new forefront of how this is gonna help evolve things. But how do we restructure our websites completely? Because the expectation is I'm going to be able to get my answer at my fingertips.Episode Timestamps: *(04:38) The Trust Tree: How AI is changing websites *(19:50) The Playbook: It's a race to create strong content at scale *(29:47) The Dust Up: Messaging needs to be clear and concise*(32:15) Quick Hits: Robin's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Robin on LinkedInLearn more about Catalyst MarketingLearn more about Caspian Studios

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What if your music marketing could pay for itself? For artists with the right offer, it can...   In this episode of Creative Juice, Jack and Circa continue our series on offers and dive into a powerful strategy that can eliminate your marketing budget altogether! Learn how the right offer, placed at the right point in your funnel, can fund your growth while building your fanbase at the same time!   If you've ever hesitated to invest in marketing your music because of budget concerns, this episode will help you rethink how your offers and your budget should ACTUALLY work together!   DISCOVER: What A Self-Liquidating Offer Is (And What It's Not) Why SLOs Teach You How To Spend Money To Make Money How To Find The “Liquidation Point” In Your Fan Journey What Most Marketers Don't Tell You About Self-Liquidating Offers How Big Brand Marketing Works What To Do When An Offer Doesn't Work The First Time Why Your Goal Is To Sell Full Price, But Get Paid On The Way   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

This episode features an interview with Kevin Cochrane, an experienced CMO who is currently CMO at Vultr, a company on a mission to make high-performance cloud computing easy to use, affordable, and locally accessible.Kevin dives into the art of being discoverable, the monetary value of brand equity and the importance of using all data available to build a real model of your marketing efforts. He also discusses headcount, and how he is thinking about investing in it. Key Takeaways:Avoid focusing too much on tactics to get customer attention, like tweaking the subject line or the format of the email. Focus on the art of being discoverable, on making it easy for customers to find and fall in love with you. Don't be simplistic about data analysis. Simple metrics can you lead you astray, you need to leverage all the data available to you to build a holistic model. Brand equity directly impacts the value of a business, take a company like Nvidia or Apple. Marketers who investing in their brand well, will see the productivity of their demand gen dollars skyrocket. Quote: “ I would not invest heavily in headcount. I have seen too many marketing organizations rapidly scale headcount. And you can have a company that's 200 million in revenue and there'll be 80 people in marketing, right? You can have an organization that's 50 million in revenue and they'll have 40 people in marketing and they'll hire field marketers in this region and that region. They'll build out their whole PR team. They'll build the whole AR team. We operate super, super lean here at Vultr. Number one is we empower everyone with a lot of, you know, AI tools and a lot of ability to make decisions, and they all have access to a massive treasure trove of data in our data warehouse, right? We just drive employee productivity as much as possible. Secondly, we leverage as much as possible external third parties that have specific expertise.”Episode Timestamps: *(06:59) The Trust Tree: Fostering an open ecosystem, the antithesis to a walled garden *(25:22) The Playbook: Brand experience drives demand gen productivity*(43:42) The Dust Up: Tension over events *(46:05) Quick Hits: Kevin's quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Kevin on LinkedInLearn more about VultrLearn more about Caspian Studios

After 1,000+ rehabs, John Barbara from San Antonio, TX built a lean, high-margin business that closes flips and wholesale deals with just $600 a month in marketing. His edge? A relentless, no-excuses mindset shaped by his experience growing up as an immigrant—where survival meant solving problems fast and never wasting effort. He breaks down his seller conversation framework, why he skips ARVs and repair estimates, and how laser-focused marketing to ultra-specific lists like deceased pre-foreclosures fuels consistent six-figure months. If you're an investor who want less volume and more profit, listen in! Mentioned in this episode:John's Free PDF Roadmap to Consistent Deals: https://pwmpdf.com/Prime Wholesaling Method Coaching – https://pwmcall.comJohn's Carrot Site: https://www.prymehomesolutions.com/Carrot CRM – https://www.carrot.com/crmDealMachine podcast – https://www.dealmachine.com/podcastSkip Genie (skip tracing) – https://www.skipgenie.comThink and Grow Rich by Napoleon Hill – https://www.naphill.com Key Quotes:“Testimonials are specifically to defeat objections and address specific situations.” -Brady“I don't run ARVs or repairs anymore… buyers have their own numbers...You will never close a six-figure deal if you're running numbers. It just won't do it.” -John“Drop your ego… if I would've dropped it sooner, I'd have made money so much sooner.” -John ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor's podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

This episode features an interview with Rebecca Stone, SVP of Revenue Marketing at Cisco, the worldwide technology leader that is revolutionizing the way organizations connect and protect in the AI era.Rebecca shares how she stays agile inside a Fortune 500 giant and why she approaches AI with thoughtful skepticism. She also reveals her evolving take on content strategy – arguing that soon how you present your content could matter more than the content itself.Key Takeaways:You can prioritize agility to drastically reduce time to market, even at a large Fortune 500. Always think critically about answers from AI, and ask the models where they pulled their data from. Otherwise, risk sharing misinformation. The way your content is distributed and presented is just as important as the content itself. Quote:  I think it's a matter of meeting the market and meeting the moment, as well as just the sheer breadth of things that we have to do from an internal perspective. As with most organizations, there's not an unlimited amount of headcount and budget to go around. And so when you start to think about how do I approach things in a way that allows us to make progress. In a way that we were super slow, to your point, historically, that agile methodology is really helping us. And I think as an example of that, if you look over the course of the last six months, as we've moved more and more into the team operating fully agilely, we've cut down time to market for some of our most successful tactics from months, even potentially a quarter or more, to weeks.Episode Timestamps: *(03:42) The Trust Tree: Serving mom-and-pops up to the world's largest governments *(10:22) The Playbook: Agile operations in very large marketing team *(37:50) The Dust Up: Marketing and sales, and marketing and product *(40:27) Quick Hits: Rebecca's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Rebecca on LinkedInLearn more about CiscoLearn more about Caspian Studios

Do you want more simple marketing strategies? Lindsay Pinchuk is re-launching her newsletter, FoundHer Files, this week on Substack! No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE.Episode Summary:In this episode, Lindsay Pinchuk pulls back the curtain on how she built her first company, Bump Club and Beyond, from a $500 personal investment into a 7-figure, nationally recognized brand — without a marketing budget, a big team, or going viral.Lindsay shares the scrappy, strategic, and community-first approach that led to 3 million monthly impressions, six-figure brand partnerships, and eventually, a successful acquisition. If you're a woman over 40 starting or scaling a business and wondering if it's too late or too costly — this is your permission slip to build it your way.Whether you're just starting out or looking to grow smarter, you'll walk away with real, actionable takeaways that don't require ad spend or hype — just intention, connection, and consistency.In this episode, you'll learn:Why showing up as yourself is your best marketing strategyHow to build a community first — and let the revenue followWhy value beats vitality (and how to deliver it consistently)The power of trade partnerships and organic growthHow integrity builds trust — and trust builds long-term successWhy you don't need a big audience or big budget to growThe importance of email, feedback, and scrappy momentumWhat most people get wrong when they focus only on revenueResources + Links:Grab Lindsay's free download: The FoundHer's Blueprint for Building a Business Without Burning OutSubscribe to our weekly newsletter on Substack: The FoundHer FilesWant support, strategy, and a powerful network? Join the Dear FoundHer… ForumHave a question about growing without a budget or landing partnerships? DM Lindsay @dearfoundher on Instagram.If you enjoyed this episode:Please rate, review, and share Dear FoundHer... with another woman business owner who needs to hear this. And don't forget to subscribe so you never miss a no-fluff, all-strategy conversation. Hosted on Acast. See acast.com/privacy for more information.

VP of Creative at Liquid Death, Andy Pearson reveals how humor built a $1 Billion brand. Discover the anti-marketing strategy and how to use comedy in business. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.