Podcasts about Marketing automation

Colt Briner, CMO at Trend Health Partners, shares how AI agents helped his lean marketing team outperform departments six times their size—without sacrificing voice, insight, or authenticity. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-a-new-mindset-for-ai-augmented-marketing  © 2025, NinjaCat

In dieser Episode dreht sich alles um die Herausforderungen und Chancen der Digitalisierung im Lead Management und CRM in der Versicherungsbranche. Host Herbert Jansky, Co-Host Dominik Bardane und ihre hochkarätigen Gäste – Sven Gerhardus von BearingPoint, Detlef Jahnke von der Deutschen Ärztefinanz und Holger Babier von der Öffentlichen Versicherung Braunschweig – teilen ihre spannenden Einblicke aus Praxis und Beratung.Gemeinsam werfen sie einen Blick darauf, wie digitale Systeme helfen, Kundenprozesse zu optimieren, Abläufe effizienter zu gestalten und die Kundenansprache individueller sowie datenbasierter zu machen. Detlef und Holger berichten offen von ihren eigenen Digitalisierungsreisen, den Stolpersteinen und Erfolgsrezepten und wie der Wandel die Versicherungen nachhaltig verändert. Zwischen Best-Practices, Skalierungsfragen und dem Einfluss moderner Technologien bleibt es ehrlich, praxisnah – und bisweilen auch humorvoll.Freut euch auf lebendige Diskussionen und wertvolle Tipps für alle, die Kundenmanagement und Digitalisierung in der Versicherungswelt mit frischen Ideen vorantreiben möchten!Schreibt uns gerne eine Nachricht!PPI – Inspired by Simplicity. PPI verbindet Fach- und Technologie-Know-how, um komplexe Finanzprojekte in der Versicherungs- und Bankenwelt unkompliziert umzusetzen. Mit über 800 Expert:innen, europaweit führenden Lösungen im Zahlungsverkehr und der Vision „From Paper to Pixels“ begleitet PPI ihre Kunden erfolgreich in die digitale Zukunft.

AI marketing automation is changing the game for real estate agents—and if you're not using it yet, you're already behind.   In this episode of the Tom Ferry Podcast Experience, Tom sits down with Jimmy Mackin and Jason Pantana to break down the latest trends, tools, and tactics in AI marketing automation for real estate.    You'll learn the latest tools and strategies for putting your marketing efforts on autopilot and maximizing results, including: How to integrate AI with your current tech stack Autonomous AI agents that act without prompting Proven listing attraction strategies that convert Fundamental tools for saving hours on content creation   If you want to put your marketing on autopilot and scale faster, this is the episode for you.   Watch now and future-proof your business with AI marketing automation.

Vova Feldman is the founder of Freemius, a Merchant of Record payment provider. He's been at it for a while, and it wasn't always easy. Vova shares his approach to weathering the highs and lows of entrepreneurship, how to build a team (and mis-hires), and what operating in the payment industry means for a crafty founder.The blog post: https://thebootstrappedfounder.com/vova-feldman-mastering-entrepreneurship-in-the-payments-sector/ The podcast episode: https://tbf.fm/episodes/401-vova-feldman-mastering-entrepreneurship-in-the-payments-sectorCheck out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

In dieser Folge von Customer Love spricht Host Dimitrios Haratsis mit Masti Srinivasan, Senior Manager (CRM, CDP & Data Activation) bei der DOUGLAS Group, über Marketing Automation und was es dafür wirklich braucht.Masti gibt ehrliche Einblicke in die Realität hinter CDP-Versprechen und erklärt, warum Technologie allein nicht reicht. Erst wenn Daten harmonisiert, Silos aufgelöst und Use Cases klar definiert sind, kann echter Mehrwert entstehen.Außerdem geht es um:➡️ Warum Personalisierung vor Reaktionsgeschwindigkeit kommt➡️ Wie Douglas ID-Stitching und 360-Grad-Profile strukturiert umsetzt➡️ Und was das alles mit Organisationsentwicklung zu tun hatJetzt reinhören und verstehen, was es für gelingende Marketing Automation wirklich braucht.Mehr Informationen zu Data-Driven Marketing gibt es hier: https://www.elaboratum.de/leistungen/crm-data-driven-marketing/Lust auf mehr zu dem Thema R-Commerce?Das Buch: https://www.r-commerce.de/R-Commerce bei elaboratum: https://www.elaboratum.de/relationship-commerce/R-Commerce in der Presse: https://www.omt.de/e-commerce/relationship-commerce/https://onlinemarketing.de/e-commerce/was-ist-eigentlich-r-commercehttps://www.cmm360.ch/r-commerce-und-die-bedeutung-der-kundenpsychologiehttps://www.digitalwiki.de/begriffe/relationship-commerce-r-commerce/

Struggling to scale your outreach without overwhelming your sales team? In this episode, we break down how marketing automation for staffing firms is transforming business development—if used correctly.   On this episode of InSights, presented by Haley Marketing, Brad Bialy and Rachel Reed tackle one of the biggest misconceptions in staffing today: that automation just means blasting emails. Instead, discover how the best firms are building intent-based journeys that track buyer behavior, signal readiness, and trigger hyper-personalized follow-ups that drive actual conversions. Expect to Learn: 1. Why more emails ≠ better results 2. How to segment and nurture clients at scale 3. When automation empowers sales reps vs. replaces them 4. Real-world examples of marketing automation in staffing 5. The #1 mistake staffing firms make with automation This episode should inspire you to explore strategies like lead scoring in Bullhorn Automation and candidate re-engagement to maximize your tech stack. Rachel breaks down a smart funnel strategy that mirrors the same approach taken by top-ranked staffing marketers like ClearlyRated and Staffing Referrals, offering insights you can implement right away—even with a messy database. Chapters and Key Moments: 00:00 – Introduction: Misconceptions of marketing automation 01:00 – Myth-busting: Automation isn't just sending emails 03:00 – What leading staffing firms do differently 04:20 – Determining trigger points (2 vs 80 touches) 08:46 – Getting started: Mapping customer journeys 11:40 – Importance of clean data and how to start scrubbing 14:20 – Reactivating former customers with targeted messages 16:40 – How often to monitor automation data triggers 20:30 – Automation as a sales enablement tool, not replacement 28:00 – Integrating PPC, email, direct mail: surround sound marketing 33:30 – Extending automation to the candidate experience Ready to implement marketing automation the right way? Start here: https://www.haleymarketing.com/services/marketing-automation/ About the Speakers Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert. Rachel Reed is a recruitment and sales automation expert specializing in marketing automation strategy and execution for clients large and small. With experience in both recruitment automation and B2B sales strategy, she brings a unique perspective to the potential of automation tools in the industry. Rachel excels in making sophisticated platforms accessible and valuable for staffing and recruiting professionals – delivering actionable strategies to drive sales leads, qualified applications and customer retention.   Offers Heard in this Episode: 30-minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30 Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer If you're running a staffing firm and your tech stack feels more like a roadblock than a growth engine—Broad & Madison is your fix. With over 60 years of recruitment technology expertise, they streamline your systems, automate the boring stuff, and make your tech finally work for your team, not against it. Broad & Madison doesn't just keep your systems running... they make them smarter, faster, and more profitable. To learn more about our friends over at Broad and Madison and how they can help your staffing firm maximize its technology visit https://www.BroadAndMadison.com    

In this dynamic episode, join Justin JT Tamsett and Brian Keane for a dynamic discussion on the evolving world of personal training, where they share practical marketing, business strategies and coaching insights to help personal trainers and fitness professionals thrive in today's competitive market. You'll learn about why your personal branding story is key to your success and pricing strategies that actually work. Midway through the episode, Dr. Patrick Porter adds a powerful health perspective, warning about the dangers of prolonged sitting and how “sitting is toxic” for overall wellness - emphasizing the vital role fitness professionals play in combating sedentary lifestyles. Fitness leaders, managers, and owners will gain actionable advice on personal training, client engagement, business growth, and the science behind movement, making this episode essential for those focused on personal training excellence, gym management, and holistic member health.   Key highlights from the episode: - Discover actionable strategies from top fitness entrepreneurs to grow your personal training business and attract loyal clients. - Learn why Dr. Patrick Porter says sitting is toxic and how fitness professionals can educate and motivate members to move more. - Gain insights on blending business acumen with science-backed health advice to drive gym success and member well-being.   -Become an FBP Insider! Learn more on Patreon. -Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! -Leave us a voicemail! -Leave a rating on Spotify or Apple Podcasts.   Quotes: “In a sea of certifications and training programs, your personal story is your most powerful marketing tool. It makes you magnetic and it's what turns prospects into loyal clients.” - Brian Keane “You need to be the guide. You're Yoda, not Luke Skywalker. You're Dumbledore, not Harry Potter. You're the guide on the side. Your clients are the hero.” - Briane Keane   Resources: Become an FBP Insider on Patreon Fitness Business Podcast's LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Brian Keane - Website, LinkedIn, Instagram, Facebook, The Brian Keane Podcast Brian's Book - Rewriting Your Story Brian's Book Recommendations - The 20 Success Principles by Jack Canfield and Blue Ocean Strategies   Wise Words: Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram Dr Patrick Porter's Book - Thrive in Overdrive Buy Your Headset Using our Link!   Merch Sponsor: Be a Merch Sponsor - Here   REX Roundtables: Website - www.REXRoundtables.com Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com   Free On-line Live Events https://fitnessbusinesspodcast.com/onlineevents   Trusted Suppliers: Egym: Providing digital fitness solutions and equipment. https://egym.com/uk  Budderfly: Increasing energy efficiency with no upfront costs or risk https://www.budderfly.com     Lionel University: flexible online programs in exercise science. https://www.lionel.edu/  EVOLT 360: providing body composition analysis technology. https://evolt360.com/  American Barbell: getting to you high-quality fitness and strength equipment https://americanbarbell.com/    About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Related: Fitness business scaling tips, personal trainer marketing automation, online training program design, fitness industry mentorship, sedentary lifestyle intervention strategies   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Trade shows are full of energy, great conversations, and promising connections — but too often, those leads go cold once the event ends. In this episode, I share a practical 3-step approach to help you turn those moments into momentum.Drawing on real-world experiences and conversations I've had with industrial teams, we'll walk through:How to pre-target the right audience so you're not just showing up — you're showing up prepared.Why onsite storytelling matters more than sales pitches.What it takes to do timely, personalized follow-up that actually moves the relationship forward.I'll also show you how tools like ChatGPT can help you and your team streamline these steps, making the post-show process faster, more consistent, and more human. Whether you're a solo marketer or part of a lean sales team, this episode will give you ideas you can use right away.Episode Breakdown:00:00 – The Trade Show Follow-Up Dilemma01:49 – Step 1: Audience Pre-Targeting05:06 – Step 2: Onsite Storytelling10:06 – Step 3: Post-Event Follow-Up11:03 – Leveraging AI for Effective Follow-Up15:51 – The Importance of Timely Follow-Up17:39 – Final Thoughts and Real-Life ExampleIf you'd like help setting up your own AI follow-up strategy, I offer 1:1 sessions and team training that's tailored to your goals. Let's make your next trade show your most productive one yet.* Connect with me on LinkedIn: https://www.linkedin.com/in/donna-peterson-world-innovators* Visit World Innovators: https://www.worldinnovators.com*** Watch on our YouTube Channel: https://www.youtube.com/@WorldInnovatorsAnd don't forget to hit subscribe to stay inspired and make your marketing more meaningful.I'm thrilled to be speaking at FABTECH 2025, September 8–11 in Chicago!This is where the brightest minds in manufacturing come together. Join me for four days of learning, inspiration, and connection.Grab your 20% off conference pass now with code SPEAK20!https://i.snoball.it/p/ksiGQ/s/2

On this episode of Getting to Aha!, host Darshan Mehta speaks with Don Polite, Chief Marketing Officer at SKYGEN USA, about the power of customer insights, data, and collaboration in shaping successful marketing strategies. With over 20 years of experience across healthcare, entertainment, and corporate sectors, Don shares how to build effective voice-of-customer programs, drive cross-functional alignment, and turn marketing into a profit center. He introduces his “60-40 Framework” for balancing data with human insight and discusses how to combat survey fatigue, leverage AI responsibly, and secure buy-in from finance and leadership.

Apoorva Govind is the founder and CEO of Bestever, a platform focused on helping brands and marketers generate ad creatives powered by real performance data and advanced AI models. With a background spanning technical roles at Apple, Uber, and Nvidia, Apoorva brings unique insights into the intersection of technology and growth marketing.In this DTC POD episode, Apoorva and Blaine discuss how the AI toolkit for advertisers is evolving, the reality behind AI-generated ads, and why strategic inputs—not just rapid content production—drive sustainable brand results. Apoorva outlines how Bestever AI analyzes existing ad data to identify winning creative elements, then automates the production of new assets using the latest AI models. The episode also covers practical advice for early-stage brands on managing creative ops, what workflows will look like as AI video matures, and the future role of platforms like Meta in creative automation.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Apoorva's background at Apple, Uber, and Nvidia2. The early vision and pivot of Bestever AI3. The role of AI in modern creative production4. Ad creative strategy vs. pure output volume5. Measuring ad performance with data-driven insights6. Practical workflow tips for early-stage brands7. When and how to leverage agencies8. How to analyze competitors and learn from top-performing brands9. Demystifying AI video: state of the tech in 202510. Building workflows to leverage multiple AI models11. How Meta and other platforms are automating creative12. The importance of creative analysis and transparent reporting13. Future trends for agency and brand marketersTimestamps00:00 Intro and Apoorva's technical background01:19 Apoorva's early career at Apple, Nvidia, and Uber03:04 Apoorva's take on Apple's iOS 26 glassmorphic UI and focus on AI06:09 Security, future, and mass adoption of self-driving cars13:30 Transition into ad creative, Bestever AI's founding, and early pivots18:31 How Bestever AI analyzes ad data to inform new creative20:49 Current state and skepticism around fully AI-generated ad content23:44 Meta's push toward creative automation26:56 Ad creative strategy for early and scaling brands35:24 How Bestever AI helps brands diagnose and double down on winning ads43:07 The reality of AI video: what's possible now and what's coming next46:18 Investing in workflows and abstraction layers for future-proof creative ops50:14 Where to connect with Apoorva and learn more about Bestever AIShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokApporva Govind - CEO and Founder of BesteverBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this episode, we walk through practical ways manufacturing companies can generate and nurture more leads. If your team isn't seeing enough opportunities coming in, it might be time to revisit your approach.You'll hear how to:• Identify the right audience based on your best customers• Increase visibility using trusted industry-specific channels• Improve lead capture on your website with clear messaging and helpful resources• Build relationships with consistent, value-based content• Leverage tools like ChatGPT to maintain consistency and stay visible, even with a lean teamWhether you're just getting started or refining your efforts, these strategies can help your brand show up in the right places and speak to the right people.Timestamps:00:00 Introduction and Personal Update00:33 The Importance of Leads01:12 Identifying the Right Audience02:47 Increasing Visibility07:35 Improving Lead Capturing on Your Website09:57 Building Relationships13:08 Leveraging AI Tools for Consistency15:15 Conclusion and RecapIf you found this episode helpful, please subscribe to the B2B Marketing Excellence Podcast and leave a rating so others can find it too.Visit our YouTube channel for practical How-To videos, and explore our website at https://www.worldinnovators.com for more actionable steps to help you reach your goals.We're here to inspire success in everyone around us.

Discover actionable strategies for using SMS and email to boost customer loyalty, increase revenue, and optimize your marketing funnel. Learn best practices for campaign timing, automation, and integrating SMS with other channels. Nikita also discusses the evolving landscape of digital marketing, the impact of AI, and what sets Aspekt Agency apart in a crowded market.Whether you're a brand owner, marketer, or entrepreneur, this episode is packed with insights to help you grow your business through smarter retention marketing.

In a world saturated with synthetic voices and emotionless assistants, Hume AI stands out as a genuine leap forward. Far from being just another text-to-speech (TTS) system, their Octave platform is a new breed: the first speech-language model built on a large language model (LLM), capable of understanding not just the words we write, but …

Craig Letton has transformed the beverage industry's approach to marketing with hyble, a martech platform that has grown from under $1 million to nearly $20 million in annual revenue in just seven years. With only $8 million raised across three funding rounds, hyble has achieved remarkable capital efficiency while expanding from Scotland to become a global player serving major beverage companies worldwide. In this episode, Craig shares how his experience in the family print business led to identifying a critical need in the beverage industry: a solution that helps salespeople create high-quality marketing materials in minutes instead of days or weeks. Topics Discussed: hyble's evolution from a family print business to a global martech platform for the beverage industry How Craig identified a market need from personal experience in field sales The challenges and strategies of winning a contract with the largest wine and spirits distributor in the U.S. Why Craig relocated his life from Scotland to Boston after winning a game-changing contract The impact of changing consumption trends in the alcohol industry hyble's approach to growth through international expansion and adjacent verticals     //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM     

Real Ways I Used ChatGPT to Save Time & Stay Sharp-On my morning walk this week, I looked up the hill and stopped in my tracks — there was a bear. No warning, just a moment that forced me to change direction. And that's exactly what business can feel like today. Things shift quickly, and we need to be ready to pivot.That moment reminded me just how valuable a tool like ChatGPT can be — not for flashy gimmicks, but for real, day-to-day support. In this episode, I share exactly how I used ChatGPT over the past week to stay sharp, save time, and better support clients.You'll hear how I used ChatGPT to:• Research prospects and uncover insights that led to more personalized outreach• Compare LMS platforms to guide a client's decision• Refine an article for an industry publication to sound more helpful, not salesy• Align branding visuals and promotions for a consistent message• Explore topics like stem cell therapy to stay informed and sharp3 Actionable Steps to Try This Week: Use it for research: Ask ChatGPT to break down a company, audience, or trend in plain English. Test it on something small: Try rewriting one email or LinkedIn post — you'll be surprised how much time it saves. Build it into your prep routine: Whether you're heading into a meeting or presentation, let ChatGPT help you get clear and confident.At World Innovators, we believe in sharing what actually works — not what sounds trendy. If you're ready to explore how AI can work in your world, subscribe to the B2B Marketing Excellence & AI Podcast so you don't miss an episode.We also invite you to:Check out our YouTube Channel for step-by-step how-to videosVisit our website for more tactical tips and ideasOr email me directly at dpeterson@worldinnovators.com — if you've discovered a new way to use ChatGPT, I'd love to feature it!Let's learn together and help each other succeed — one smart strategy at a time.

Mendel Cohen isn't trying to be another flashy marketer. As CEO and founder of Crafted Digital (with a K, not a typo), a Miami-based B2B digital agency, his focus is on substance over sizzle. In a sea of agencies offering carbon-copy services, Cohen's bet is on proper marketing infrastructure, strategy-first thinking, and a measured approach to growth—even in a climate where AI is reshaping everything.Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

For B2B marketers, reaching the right decision-makers can feel like searching for a needle in a haystack. Traditional lead generation tactics often produce high volumes of low-quality leads that rarely convert, while valuable opportunities slip through the cracks. Account-based marketing (ABM) flips this model on its head by focusing your resources on a carefully selected …

Producing high-quality video content is already a big investment. But without a compelling voiceover, even the most beautifully edited video can fall flat. A powerful voiceover doesn't just explain your message—it adds personality, boosts viewer engagement, and drives action. Unfortunately, hiring voice talent is time-consuming, expensive, and often frustrating to manage. Talkia Talkia is advanced …

Struggling to find the time to personalize your sales messages while staying authentic and relevant? Gartner reports that 72% of all emails are unopened and we are going to help you get your emails opened. In this episode of the B2B Marketing Excellence & AI podcast, Donna Peterson shares how industrial sales teams can break through the noise using ChatGPT—not just to automate outreach, but to make it more human.At World Innovators, we've spent over 40 years helping industrial brands build real relationships. This episode shares one of the ways we're helping clients do that faster and more effectively—with empathy at the core.What You'll Learn:Why generic messaging is killing your sales momentumHow to use ChatGPT to quickly tailor emails for different buyer rolesPrompts that help uncover real industry pain points—fastHow to ensure your messaging shows authentic empathyReal-world examples of how sales reps transformed their outreach in minutesTimestamps:00:00 – Introduction: The chaos sales teams face01:02 – Why AI tools like ChatGPT are a game-changer01:49 – What makes a message resonate (and what falls flat)03:29 – How to prompt ChatGPT for personalized messaging05:24 – Researching your buyer's world—without wasting hours06:44 – The role of empathy in building real sales relationships10:26 – Real-world examples & quick applications21:47 – Wrap-up: A clear path forward for industrial sales teamsResources:Download the FREE worksheet: 5 Ways Brands Can Show Genuine EmpathyWatch the supporting videos: World Innovators YouTube Channel

Episode Title: Why Is It So Hard to Instill Trust in B2B Marketing?Host: Donna Peterson, President of World InnovatorsPodcast: B2B Marketing Excellence & AIIn this powerful episode, Donna Peterson takes listeners on a personal and professional journey into one of the most important—and elusive—elements of B2B marketing: trust.With over 30 years of experience helping industrial brands build lasting relationships, Donna opens up about the hard lessons she's learned from her own mother, the founder of World Innovators, and how those lessons continue to shape the way she approaches marketing today. From falling for perfect pitches that didn't deliver, to understanding the emotional weight of skepticism, Donna shares how trust is slowly earned—but easily lost.Listeners will walk away with:A deeper understanding of why trust is so difficult to establish in B2BHow inconsistent branding, shallow messaging, and automation have chipped away at confidencePractical steps to rebuild trust through consistent branding, emotional relevance, and careful use of AI toolsIf you're an industrial marketer, a business owner, or a lean marketing team looking to stand out in a noisy marketplace, this episode will give you both insight and action.

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Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Phillipa Channer, and this week we're continuing our May series all about content frequency. If you've ever felt torn between showing up consistently and producing content that truly resonates, you're not alone. Today's episode dives into one of the most common struggles entrepreneurs face: finding the balance between content consistency and quality. Because the truth is—being everywhere all the time isn't effective if what you're sharing isn't connecting with your audience. This episode is all about helping you create a content rhythm that is sustainable, strategic, and aligned with your energy. Let's break down five key strategies that will help you stay visible and valuable—without burning out. (01:00) Why Balance Matters in Content Strategy Showing up regularly builds trust—but only if the content is actually helpful. When quantity outweighs quality, engagement drops. ✨ Action Step: Audit your last five content pieces. Were they impactful or rushed? Adjust your schedule to reflect what truly delivers value. (02:00) Strategy 1: Prioritize Quality Over Quantity You don't need to post daily to stay relevant. Thoughtful, high-impact posts win every time. ✨ Action Step: Reduce posting frequency if needed. Focus on 2–3 well-researched posts per week instead of daily filler. (02:45) Strategy 2: Set a Realistic Posting Schedule Burnout helps no one. Your schedule should work with your capacity, not against it. ✨ Action Step: Choose one main content format and set a posting frequency you can maintain for the next 90 days—without stress. (03:30) Strategy 3: Repurpose Content Across Platforms You don't need to reinvent the wheel. One piece of content can serve many purposes. ✨ Action Step: Take your best-performing post and repurpose it into at least three new formats: carousel, article, video, etc. (04:15) Strategy 4: Batch Create to Stay Ahead Batching saves time, protects your energy, and keeps you ahead of schedule. ✨ Action Step: Set aside one full day this month to batch at least three content pieces. You'll thank yourself later! (05:00) Strategy 5: Set Boundaries and Automate You can't (and shouldn't) do everything. Systems are your friend. ✨ Action Step: Automate one repetitive task this week—like scheduling social posts or building an email sequence. Final Thoughts Balancing consistency and quality isn't about perfection—it's about finding a rhythm that supports your goals and your well-being. When you prioritize value, streamline your process, and set clear boundaries, your content becomes more effective and less exhausting. Thanks for joining me today! Next week, we'll continue this series in Episode 180 by exploring how to avoid burnout while maintaining consistency. If you've been feeling stretched thin, you won't want to miss it. And remember—the Empower Her Program is here to support you with tools, coaching, and strategy tailored to your pace and goals. Whether you want a DIY digital version or 1:1 coaching, there's something just for you. Until next time, keep shining—and let your content work for you, not against you.

#12WeeksToPeak #marketingautomation #growthmindset Chris Brisson is the founder of  Salesmsg  , and he returns to The CRM Sushi Podcast after 8 years to share what is working and what he sees as the future of SMS marketing, marketing automation, digital marketing, and how to grow sales in the age of AI.00:00 The Evolution of Sales Message02:49 Understanding SMS and iMessage Dynamics06:10 The Need for Specialized SMS Platforms08:52 Integrating SMS with CRM Systems12:09 The Importance of Two-Way Communication15:00 Engagement Strategies and Opt-In Rates18:04 Speed to Lead and Modern Communication Challenges24:44 Engaging Kids in Sales Activities25:39 Text Messaging in Business: The Lifecycle26:56 Capturing and Connecting with Leads28:52 The Shift to SMS in B2B Communication30:25 Integrating SMS with CRM Systems32:06 Utilizing Templates and Playbooks for SMS33:24 Multimedia Messaging Strategies35:25 Mobile Communication in Sales37:07 Best Practices for SMS Communication39:27 Tracking Engagement through Links40:15 Branding Challenges with Messaging42:07 Future Expectations and Closing RemarksNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #marketingautomation #GrowthMindset

Send us a textIn this final part of the Katie Smith trilogy on the Customer Success Playbook, we enter the brave new world of AI and marketing. Host Kevin Metzger explores the promises and pitfalls of generative tools with Katie, who brings her thoughtful and grounded take on how businesses can embrace automation while fiercely protecting their authenticity. If you've ever wondered how to use AI effectively without sounding like a robot, this one's for you.Detailed Analysis: AI isn't going anywhere—and that's exactly why it's time to get strategic. Katie Smith walks listeners through the essentials of adopting AI in a way that enhances rather than dilutes your marketing. The episode kicks off with her advice on building internal AI policies: what your team will use AI for, what it won't, and how to protect sensitive data along the way. Her mantra? Be proactive, not reactive.Katie also shares her go-to applications of AI in the creative process:Use AI as a co-creator to spark content ideas and draft early versionsTrain AI with your brand's voice and tone to maintain consistencyStay vigilant about hallucinations and homogenized contentShe emphasizes the importance of human review at every stage, especially when publishing customer-facing materials. AI is a brilliant assistant, but not a final authority.The discussion evolves into deeper insights on lead generation and real-time responsiveness. Kevin adds his own tricks for applying brand tone through prompt engineering and post-processing, offering a compelling use case that blends Claude, GPTs, and content repurposing magic.Finally, the two zoom out to a broader question: How do you optimize your brand for AI-driven search and recommendations? It's an emerging discipline with massive implications, and Katie teases what's to come from leaders in B2B and digital strategy.Whether you're testing the AI waters or already building internal GPTs, Katie's thoughtful approach provides the guardrails needed to preserve quality and trust in a world of automation.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

Guy's Star Wars film made with AI: https://youtu.be/A_8Md9j2uXQ?si=CZqEBp-OqqDLF4Qu

Mary Koburi is a dynamic marketing visionary and branding expert known for delivering impactful results across multiple channels. As a cross-functional leader, she excels at building and executing strategies that drive measurable success for businesses of all sizes. Mary blends creative insight with data-driven decision-making to craft campaigns that resonate and reinforce brand identity. Her passion for innovation and commitment to excellence consistently fuel strategies that boost awareness, engagement, and conversions. Website: https://birdseyesecurity.com/  LinkedIn: https://www.linkedin.com/in/marykoburi/  YouTube: https://www.youtube.com/channel/UCbsVwDxb5lJkVU41ripC3Og  Instagram: https://www.instagram.com/birdseyesecuritysolutions  Facebook: https://www.facebook.com/profile.php?id=100063849481497#    Kim Tran is an experienced marketing and business development leader, currently heading up efforts at Gimmal, a B2B SaaS company specializing in data and information governance. With over 14 years of experience in brand strategy and growth marketing, she has worked across startups, scale-ups, and Fortune 500 companies. A former aspiring lawyer turned tech marketer, Kim brings deep expertise in highly regulated industries such as legal, digital banking, ed tech, and DNS security. She's known for building cross-functional teams and driving revenue growth through strategic market expansion, product positioning, and people-first campaigns. Website: https://gimmal.com/  LinkedIn: https://www.linkedin.com/in/kimtrandc  YouTube: https://www.youtube.com/@GimmalSolutions    In this episode, we discuss marketing strategies, AI impact, and future trends. Learn from industry experts Mary and Kim.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Mary Koburi is a dynamic marketing visionary and branding expert known for delivering impactful results across multiple channels. As a cross-functional leader, she excels at building and executing strategies that drive measurable success for businesses of all sizes. Mary blends creative insight with data-driven decision-making to craft campaigns that resonate and reinforce brand identity. Her passion for innovation and commitment to excellence consistently fuel strategies that boost awareness, engagement, and conversions. Website: https://birdseyesecurity.com/  LinkedIn: https://www.linkedin.com/in/marykoburi/  YouTube: https://www.youtube.com/channel/UCbsVwDxb5lJkVU41ripC3Og  Instagram: https://www.instagram.com/birdseyesecuritysolutions  Facebook: https://www.facebook.com/profile.php?id=100063849481497#    Kim Tran is an experienced marketing and business development leader, currently heading up efforts at Gimmal, a B2B SaaS company specializing in data and information governance. With over 14 years of experience in brand strategy and growth marketing, she has worked across startups, scale-ups, and Fortune 500 companies. A former aspiring lawyer turned tech marketer, Kim brings deep expertise in highly regulated industries such as legal, digital banking, ed tech, and DNS security. She's known for building cross-functional teams and driving revenue growth through strategic market expansion, product positioning, and people-first campaigns. Website: https://gimmal.com/  LinkedIn: https://www.linkedin.com/in/kimtrandc  YouTube: https://www.youtube.com/@GimmalSolutions    In this episode, we discuss marketing strategies, AI impact, and future trends. Learn from industry experts Mary and Kim.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Are AI agents the future of marketing? In this podcast hosted by Nacho Andrade, Postscript Chief Product Officer Chiara McPhee will be speaking on the transformative potential of generative AI in e-commerce marketing. Chiara shares insights from her entrepreneurial background and how agentic AI systems could revolutionize how brands communicate with customers, offering a glimpse into the next frontier of marketing technology.

Our conversation explores the diverse landscape of creators on the platform, emphasizing the importance of their role in driving brand outcomes, regardless of their verticals. It highlights the agnostic approach to different creator types, focusing on efficiency and performance for brands.TakeawaysMany creators are lifestyle creators and chefs.We have many of the largest creators in the world.We are agnostic to the verticals.Creators drive outcomes for brands.We need to ensure that the creators are going to drive the most efficiency.Performance for brands is key.B2B creators are also included in our approach.Diversity in creator types enhances brand partnerships.The platform supports various creator verticals.Driving outcomes is the ultimate goal for creators.Chapters00:00Introduction to Agenteo and Arthur Leopold21:13The Evolution of Creator Marketing25:15Challenges in Creator Collaboration29:15The Role of Micro-Creators32:14Agenteo's Innovative Marketplace Solution35:24Future Trends in Creator Commerce38:25Closing Thoughts and Future Outlook

In this episode of the B2B Marketing Excellence and AI podcast, Donna Peterson addresses the real challenges facing B2B marketers today — being asked to achieve more with fewer resources, leading to burnout and avoidable mistakes.Donna shares her personal experience with reevaluating and improving her workflow, focusing on practical steps she took to streamline processes using tools like ChatGPT, HubSpot, Dropbox, and Asana. She explains how documenting workflows and providing clear, detailed inputs into AI tools leads to better outcomes, and why critical thinking remains essential even when incorporating technology.Listeners will hear specific strategies Donna implemented, such as setting up client intake forms and automating task reminders to create a more efficient and organized system. She also emphasizes the need for regular review of processes to ensure technology supports goals rather than adding unnecessary complexity.The episode encourages marketers to start with small improvements, focus on one system at a time, and take a thoughtful approach to integrating technology into daily work. Donna reminds listeners that success comes from building strong, sustainable client relationships, supported — not replaced — by AI.Episode Highlights:• 00:00 Introduction to B2B Marketing Excellence and AI• 00:23 Challenges of Modern B2B Marketing• 00:46 Donna's Personal Workflow Struggles• 01:54 Leveraging AI for Workflow Improvements• 03:40 Creating a Paperless Workflow• 08:36 The Importance of Client Follow-Up• 10:21 Streamlining Processes with AI• 12:53 Final Thoughts and Encouragement• 15:28 How to Get Further AssistanceIf you are looking for ways to streamline your marketing processes and better integrate AI into your daily work, we invite you to visit www.worldinnovators.com.There you can sign up for a one-hour AI Strategy Session, schedule an in-office presentation, or organize a customized workshop for your team.Together, we can help you create a system that works — so you can focus on what matters most: building strong client relationships and achieving lasting success.

On today's episode of iGaming Daily, sponsored by Optimove, their very own Pini Yakuel tells us why marketing is a lot like basketball. Best played with fluidity.SBC Editor-at-large Ted Menmuir is in the host's chair for this one, joined by Pini Yakuel, CEO and Founder of Optimove, to discuss the growth of the company from 2012, to their current iteration, embodying Pini's marketing philosophy. Pini tells Ted about Optimove's journey, how early adoption of data mining positioned them well to leverage AI in marketing, their positionless marketing philosophy, borrowed from basketball where players are adept across multiple positions. Pini tells Ted that AI is a key enabler of positionless marketing, allowing individuals and smaller teams to handle more aspects of campaign execution. Ted also asks about Optimove's recent acquisition of Adact, a breakthrough gamification platform, to enhance their offering. Pini explains they specifically sought out a gamification platform with marketing DNA, focusing on branded mini-games and loyalty solutions that can be integrated with their existing data-driven platform. Host: Ted MenmuirGuest: Pini YakuelProducer: Anaya McDonaldEditor: Scott FultoniGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

If you're still handling repetitive marketing tasks manually, you're not just wasting valuable time – you're actively taking hours away from product development, feature improvements, and the core work that...

Text us your thoughts on the episode or the show!When your marketing team needs to produce thousands of content pieces each month, the operational challenges can become overwhelming. In this eye-opening conversation with Satej Sirur, founder and CEO of Rocketium, we explore the emerging field of Creative Operations and how it's transforming how enterprise brands manage their content production.Satej shares how his "pet project" evolved into a platform that now helps performance marketers and creative teams work more efficiently together. We unpack the fundamental tension between creative expression and performance optimization - a struggle familiar to anyone who's tried balancing brand guidelines with marketing results.The most fascinating insights come when we discuss what makes creative content perform well. While marketers claim to be data-driven, few have systematically analyzed which creative elements drive results. Should your logo be larger in awareness campaigns? Does showing a product outside its packaging perform better than inside? Most decisions rely on gut feelings rather than data. Rocketium changes this by extracting creative attributes and correlating them with performance metrics to identify winning patterns.For organizations producing high volumes of content (2,000+ pieces monthly) with substantial teams (10+ members) and significant ad spend ($5-10M minimum), Creative Ops solutions offer a way to eliminate repetitive tasks and focus on strategic decisions. Satej emphasizes that technology alone isn't enough - implementing these solutions requires a cultural shift toward data-informed decision-making while still respecting creative expertise.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

We live in a world oversaturated with content, standing out doesn't always mean saying more—it means saying it better. Whether you’re a content creator, educator, business communicator, or accessibility advocate, converting text into dynamic, human-like speech can amplify your impact across various platforms and audiences. Listen to this article: This audio was generated using Speechify …

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt and Alan Gleeson, a fractional CMO and co-founder of Contento, delve into the dynamic world of B2B marketing, exploring the evolution of marketing access points and the increasing shift towards paid strategies, the crucial relationship between CMOs and CEOs, effective methods for running lean in SaaS businesses, successful B2B campaign strategies, and opportunities within the headless CMS market. Alan shares his extensive experience working with numerous VC-backed companies, offering valuable insights for navigating the challenges and opportunities in contemporary B2B marketing.

Send us a textHow to Use AI for Marketing Strategy (Without Losing Your Voice)In this episode of Imperfect Marketing, host Kendra Corman tackles a hot-button topic: AI in marketing strategy. Is it a game-changer, a gimmick, or something in between? If you've ever rolled your eyes at those five-minute "AI builds your business" TikToks—or felt overwhelmed trying to organize your strategy—you're not alone.Kendra shares a refreshingly balanced take on using AI as a powerful marketing assistant, not a replacement. She walks you through her own process using her AI partner "Suzy Strategy," and how this dynamic duo transformed pages of chaotic meeting notes into a streamlined, strategic roadmap for a client.In this episode, we cover:AI Myths vs. RealityWhy AI won't build your business from scratch (and that's a good thing)The danger of unrealistic expectations (spoiler: it's not a magic wand)What AI can do that saves you hours every weekHow to Use AI as a Marketing PartnerKendra's real-life example of AI helping build a client strategyHow her AI partner “Suzy” helps identify patterns, structure ideas, and save timeWhy the last 10-20% of human input is what makes content exceptionalA Practical Framework for Building Strategy with AIStart with what you know: your customers, their pain points, your insightsUse AI to prompt clarifying questions and surface blind spotsTap AI for research, trend analysis, and content structuringAlways refine and personalize: add your voice, stories, and expertiseKey Takeaways for Marketers:AI is a tool, not a miracle. It's a screwdriver, not the whole kitchen table.Use AI to amplify, not replace, your expertise.The best strategies come from a partnership between human insight and machine support.Whether you're skeptical about AI or curious how to use it more strategically, this episode offers a grounded, practical approach to integrating AI into your marketing workflow—without losing your authenticity.If you found this episode helpful, share it with a fellow marketer or entrepreneur! Don't forget to rate, review, and subscribe so you never miss an episode.

Text us your thoughts on the episode or the show!What does it take to elevate marketing operations from a technical support function to a strategic business driver? AJ Driscoll reveals how understanding product marketing fundamentals transformed his career trajectory from system administrator to co-leader of an entire marketing department.The journey begins with a data-driven approach to validating and refining ideal customer profiles (ICPs). Rather than accepting conventional wisdom about target markets, AJ demonstrates how combining quantitative analysis with qualitative research creates powerful insights that sales teams can actually use. He walks us through his methodology for evaluating historical win rates, customer demographics, and industry trends to identify where businesses should focus their efforts.Most remarkably, AJ shares his unique philosophy on cross-functional collaboration. "My job is to help other people be better at their jobs," he explains, detailing how this service-oriented mindset helped him build relationships throughout his organizations. From creating automated alerts for sales teams to designing ROI tracking systems with finance, these collaborative efforts eventually earned him company-wide recognition typically reserved for top salespeople.For marketing operations professionals looking to expand their impact, AJ offers practical advice on developing business intelligence skills and becoming industry experts. He shares how new AI tools have accelerated the research process, allowing ops professionals to quickly gain domain knowledge that enhances their strategic contributions. The combination of technical expertise, product marketing understanding, and collaborative spirit creates the foundation for a marketing operations professional who can truly drive business success.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Are you tired of wearing all the marketing hats in your small business? Juggling social media, email campaigns, content creation, and analytics while trying to actually run your business? What if I told you there's a new wave of AI that doesn't just help with tasks - it actually takes control and drives results on its own? The challenge for small businesses has always been competing with larger companies that have entire marketing departments. Traditional marketing automation helped, but it still required significant human oversight and technical expertise. Small business owners were left either spreading themselves too thin or watching opportunities pass them by. But today's guest is here to show us how agentic AI is completely rewriting these rules. Alex Carlson, host of The AI Marketing Navigator podcast and owner of Digital Pop, is at the forefront of this revolution. He's helping small and medium-sized businesses harness the power of autonomous AI to create what he calls an "AI Digital Marketing Department" - giving them enterprise-level marketing capabilities at a fraction of the cost. Alex is not just talking about these technologies - he's implementing them daily for his clients and sharing his insights through his podcast. His work with tools like Clay.com and Lindy.ai is showing small businesses how they can leverage agentic AI to compete with larger competitors, and his practical approach to AI implementation has helped countless businesses transform their marketing operations. The AI Hat Podcast host Mike Allton asked Alex Carlson about: ✨ Autonomous Marketing Evolution - Agentic AI represents the next generation of marketing automation, capable of independent decision-making and execution. ✨ Cost-Effective Scaling - Small businesses can now access enterprise-level marketing capabilities without the traditional overhead of a full marketing department. ✨ Strategic Implementation Path - Success with agentic AI requires a thoughtful approach to tool selection and integration, starting with core marketing functions. Learn more about Alex Carlson Connect with Alex Carlson on LinkedIn Resources & Brands mentioned in this episode Digital Pop AI Marketing Navigator Podcast Clay.com Dux Soup Lindy.ai Agorapulse The Surprising Truth About AI Adoption in Marketing Teams with Corbett Drummey, Lightricks and the AMA Agent.ai Dharmesh Shah Zapier Cursor Replit Custom GPTs for Marketers: Work Smarter, Not Harder AI Training & Bootcamps Chris Carr AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/marketing-automation-2-0-why-agentic-ai-is-a-game-changer-for-small-business/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Entertainment industry leader Steve Kazanjian talks with Gabriella Mirabelli about Social Department, an AI platform transforming content libraries into social media gold. Explore how to maximize marketing ROI, reach new audiences, and leverage legacy content with cutting-edge AI technology.

How Can Marketing Automation and AI Transform Your Small Business? In this episode of Grow Your Business & Grow Your Wealth, Gary Heldt interviews Chris Troka, founder of Focused-Biz, a marketing and automation agency helping small businesses access the same powerful tools and resources as large corporations. Chris Troka shares his entrepreneurial journey from running an award-winning wedding DJ business to pivoting during COVID-19 to launch Focused-Biz, a marketing and automation agency. With a background in marketing and a passion for helping small businesses compete with larger corporations, Chris explains how he's leveraging AI and marketing automation to level the playing field for entrepreneurs and solopreneurs. 5 Key Takeaways → Marketing expertise is often what business owners lack most - they may excel at their craft but struggle with marketing and sales fundamentals. → When optimizing websites, focus on customer experience rather than keyword stuffing - reducing friction in the buyer's journey is essential. → AI tools can dramatically improve content creation, personalization, and customer service efficiency without requiring deep technical knowledge. → B2B (business-to-business) sales cycles typically take 8-15 months, while B2C (business-to-consumer) decisions happen within 3-4 weeks - requiring different marketing approaches. → Business owners don't need to understand everything about new technologies - partner with experts who can guide implementation while you focus on your core business. Quotes from Chris "I see AI as another great tool. The more training that we put into it, the better it will be... With that shift and disruption in the labor market, that just becomes a new opportunity for people to learn a new skill." How to Connect with Chris LinkedIn: Christopher Troka Website: focused-biz.com and christroka.com Podcast: "Brain Work Framework" - available on all podcast platforms Facebook Group: Join Chris's Facebook Community for entrepreneurs interested in sales, marketing, automation, and AI Learn more about your ad choices. Visit megaphone.fm/adchoices

Next in Media spoke with Jason Horowitz SVP US Marketing, Global Head of Media & Digital at Mattel about his long career at the brand, where his purview includes everything from Barbie and Hot Wheels.  Jason talked about how much kids media has changed over the past decade, and how the company navigates media planning, creators, and privacy rules.  Jason also talked about Mattel's unique Fast strategy, and why he's both a marketer and a media planner himself.Takeaways:Content is King

When the world's moving at warp speed, how do you stay relevant—especially with an audience that hates being marketed to? Just ask Adam Walden, VP of Brand & Corporate Marketing at GitHub. As AI rewrites the rules of software development, Walden shares how his team earns trust from skeptical developers by embedding marketing within product teams, embracing a “Possibility Mindset,” and crafting platform-native content that fits closed ecosystems. He also dives into how AI is reshaping both the developer experience and marketing execution—with AI agents poised to transform how teams build and run campaigns.

Dots Oyebolu's guest for this episode is Isaiah Studivent, CEO of Evron, a revenue marketing agency helping B2B SaaS companies scale from $1M to $10M ARR. Isaiah shares his journey from graphic design to entrepreneurship, the pivotal moments that shaped his agency's approach and why revenue marketing is the future of growth. Key Takeaways:(02:21) A client's harsh feedback led to a pivotal shift in Evron's focus.(04:12) The evolution of go-to-market roles has shifted the responsibilities of marketing, sales and customer success.(07:53) Getting the ideal customer profile right is crucial, and when data is limited, analyzing competitors can provide valuable insights.(13:11) B2B marketers must adapt to shifting buyer behaviors, focusing on long-term positioning.(15:04) The monetization of B2B audiences is valuable but must be backed by sustained value delivery.(19:58) B2B marketers should leverage intent-based platforms to track buying signals.(23:17) Engaging customers in content creation strengthens retention and expansion efforts while fostering advocacy.(28:36) Structuring marketing intelligence requires integrating all data sources into a centralized system.(31:47) A well-defined sales pipeline requires clear entry and exit criteria for each stage, segmented by deal size to improve efficiency and reduce customer acquisition costs.Resources Mentioned:Isaiah Studivent -https://www.linkedin.com/in/isaiahstudivent/Evron -https://www.linkedin.com/company/evrondigital/Exit Five Community -https://www.exitfive.com/Walnut | Interactive Product Demos -https://www.walnut.io/6sense | Intent Data Platform -https://6sense.com/Clearbit | B2B Data & Enrichment -https://clearbit.com/Leadfeeder | Website Visitor Identification -https://www.leadfeeder.com/HubSpot | CRM & Marketing Automation -https://www.hubspot.com/Insightful Links:https://marketinginsidergroup.com/strategy/marketings-role-as-a-revenue-engine-lessons-from-the-front-line/https://www.accenture.com/ca-en/services/song/marketing-transformationhttps://mitsloan.mit.edu/ideas-made-to-matter/why-data-driven-customers-are-future-competitive-strategyThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Welcome to the 200th episode of Entrepreneur Conundrum!Today, Virginia Purnell dives into the four key digital marketing strategies that can help business owners save time and money while growing their online presence. If you've ever felt overwhelmed by marketing, this episode is for you!

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt interviews Emily Dunlop, founder of The Good Marketing Club, about her journey from scaling a B2B brand from $2M to $45M ARR to launching her own venture. Emily shares valuable insights on brand building, the power of authenticity in business transitions, and how to stay true to your values while scaling.

Next in Media spoke with Jeff Matisoff, Partner at Jellyfish, about how his company is trying to embrace AI-driven media buying, without giving up on branding or control. Jeff also discussed the current MMM renaissance and what's holding back some marketers from pushing out Gen AI creative faster.

Blesatech Consultancy Services, as an Award-Winning Digital Marketing Consultancy Firm, empowers small business owners, coaches, and consultants to attract, convert, and retain more clients through proven marketing systems by providing expert guidance and easy-to-implement strategies, ensuring they achieve consistent, predictable and profitable long-term success.In this episode, we discover the following: 1. How can we leverage Marketing Automation in our businesses? 2. How can we better attract, convert, and retain our clients? 3. How Sariki helps business owners start and grow. 4. What is the best way to serve our target market?With podcast host Mark SephtonHope you'll enjoy the episode! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Shopify Masters, Matthew Scanlon, founder of Naadam, takes us on an exhilarating journey that begins with a daring ride across the Gobi Desert and transporting 32 bags filled with $2.5 million in cash. This gripping tale sets the stage for Naadam's mission to revolutionize the cashmere industry through sustainability. Matthew discusses the challenges of launching a DTC brand in today's market, including securing funding and leveraging AI tools. He shares  insights on building a brand that resonates with ethical practices while fostering deep connections with nomadic herders in Mongolia. Tune in for a fascinating look at entrepreneurship, storytelling, and the complexities of scaling a sustainable business. 

Mastering Marketing Automation is the key to unlocking your business's potential! Today on Spaghetti on the Wall, Armando talks with Carmella Wilson about streamlining customer journeys, optimizing lead conversion, and leveraging automation to boost sales. Don't miss this game-changing conversation!