Ship It Shout It

How do you gracefully retire products and why do you even want to do this? In the last episode of season 2, we talk about measuring when it's time to retire and how to communicate that the end is nigh. 

What's the next iteration in Mars colonisation? We talk about bug fixes and versions, how we can determine next steps, and whether a space colonisation template would work. We also touch on measuring success and how to communicate it.

Pricing and Packaging is at the centre of this episode. We talk through what needs to be in the Mars package and how that different options might change the society we create. We also think through different pricing models and their effects.

We talk about market analysis and target audience. How do you figure out whether entering the race to Mars is the right decision? And what attributes should our new-age pioneers have? Find out in this episode!

We talk about measuring success in our last Open Borders episode. Which metrics should we look at? When do we decide whether we've been successful? And how do we communicate about the program's success? Find out here!

The Open Borders delivery episode is all about roadmaps. We talk about building a roadmap, defining the MVP, and communicating milestones. Spoilers: you'll learn about validating the MVP and the Now/Later approach to roadmap comms. Tune in!

Removing borders, immigration processes, visas, etc is not an easy feat. For Open Borders discovery, we talk about how to communicate and convince stakeholders. We also discuss approaches to define stakeholder groups to ensure success.

In our last D&D episode we talk about demo-ing the product. In which ways is D&D currently demoed, and how would we change this? And looking at the bigger picture: where does the demo fit into our sales funnel?

We're talking tone and style in this second episode about D&D. What's the current language and how will our new product fit in? We also focus on naming and decide to rename our product – listen in for its new name!

What would a new D&D product for seniors look like and what considerations do we need to keep in mind? We talk user and buyer personas and analyse how the new product fits into the existing D&D range. 

We're back with a new format: mini-series! Three episodes on one topic – even more insights. We'll talk you through the product development process, focusing on one aspect for each episode – discovery, delivery and launch. To come soon!

Roam is reinventing note-taking: rather than a hierarchical structure, they focus on relationships between ideas – similar to how our brain works. How did they build a product with such strong product market fit? And what's #RoamCult? Find out in this episode!

How does Zip, a Buy Now Pay Later option, differ from a credit card? Why is it important for a business to strive for alignment with its users' interest? And why is it important to live by your core values? All this and more, here!  

How did Zoom become everyone's favourite video call software even though it was late to the party? And what should it focus on next? We're talking big innovation here – things like re-inventing remote work, improving remote collaboration, etc.

What is airport security hired to do? How can airports improve our experience? Could a passenger satisfaction department solve issues with long waits and intrusive checks? All this and more, in our airport security episode!  

From making pyjamas in his mum's kitchen to Australia's fave loungewear designer – today it's all about PJ king Peter Alexander. Who are Peter's competitors (spoiler: it's not other loungewear) and what's up with that vanilla caramel scent?

We expertly apply product management and marketing principles to Daniel's 30th birthday. Teresa Torres' opportunity solution tree helped us figure out how to celebrate, and G2's go-to-market playbook guided us in launching the birthday product.

Berlin startup Beat81 is reinventing exercise by combining efficiency, technology and community. We cover all parts of the product – from heart rate monitors to the social aspect – and explore Beat81's user personas & messaging.

Meal replacements have taken the dieting market by storm. But Huel isn't just a weight loss solution: instead, it's a time & money saver, a sustainable food source, a way to control nutrition. Join us for powdered product insights.

How do you turn a love of beer into a multi-million dollar business? We talk through BrewDog's product strategy and leave no barstool unturned – covering drink offerings, pub layout, and even speculating about a beer hotel...

Lena and Daniel explain what it is like to be a product manager or a product marketer. They talk through how the roles are different, what they have in common, and the important skills for each. Visit shipitshoutit.com for more!