Podcasts about G2

Today on the show we have Kevin Indig, Growth Advisor and Partner at HyperGrowth Partners, a stage accelerator that invests time into early-stage startups to help them achieve and sustain rapid growth post-Series A. Kevin is also the former Director of SEO at Shopify and VP of SEO & Content at G2, with a rich background advising top startups like Glean, Toast, and Reddit.In this episode, Kevin breaks down how AI is fundamentally changing the world of SEO. We explore why 2024 might have been the last year of peak organic traffic, how AI is creating higher-intent traffic that converts better, and why brand trust matters more than ever in search results.Kevin also dives into how LLMs use search engine data to ground responses, why traditional content strategies are losing relevance, and how modern companies should pivot toward first-party data, robust documentation, and strong communities.We also discuss the evolving role of Chrome, why Reddit is having a moment, and why retention—not just clicks—is becoming the ultimate SEO metric.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on andrew@churn.fm. Don't forget to follow us on Twitter.Key Resources:WebsiteLinkedInGrowth MemoHyperGrowth PartnersGoogle I/OOpenAIChatGPTRedditPerplexityPostHogChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Ian Jones (@iansjones), is a creative powerhouse from Pittsburgh known for his authentic and impactful photo and video content. With a passion for pushing creative boundaries, Ian has built a reputation for producing work that is both relatable, innovative, and of high quality.In this episode, Ian shares how quitting alcohol transformed his life, unlocking newfound clarity, energy, and a relentless drive to create. He dives into the challenges of breaking old habits, the importance of making content for yourself, and how staying true to your vision can lead to meaningful work. With insights on balancing personal growth and creative passion, Ian's story is a powerful reminder to embrace change and channel your energy into what truly matters.Expect to Learn:How quitting alcohol unlocks a new level of mental clarity and creativityThe value of using creativity as a productive outletThe importance of making content for yourself rather than chasing trendsThe importance of self-awareness in recognizing unhealthy patternsWhy creators should embrace their human side to connect with audiencesIan's links:Ian's Website: https://www.isjdesigns.com/Ian's YouTube: https://www.youtube.com/@iansjones_Sponsor:Thanks to Tamron for sponsoring this episode! This summer, enjoy big savings with discounts up to $300 on a range of lenses, including their award-winning 70-180mm F/2.8 G2 lens now at its lowest price ever. Featuring a constant F/2.8 aperture and built-in image stabilization, this lens is packed with customization options to help you capture perfect shots. Don't wait—visit www.tamron-americas.com or your local Tamron dealer today!Our Links:Join our subreddit where you can share stories and ask questions:https://www.reddit.com/r/photographermindset/Subscribe to TPM's Youtube page and watch full length episodes: https://www.youtube.com/thephotographermindset/Make a donation via PayPal for any amount you feel is equal to the value you receive from our podcast episodes! Donations help with the fees related to hosting the show:https://paypal.me/podcasttpm?country.x=CA&locale.x=en_USThanks for listening!Go get shooting, go get editing, and stay focused.@sethmacey@mantis_photography@thephotographermindsetSupport the show

IWDominate, Jamada, and dGon discuss LEC representatives G2 and MKOI getting knocked out of MSI, Faker and T1's strong performances so far in the event and their chances of defeating tournament favorites GenG, FlyQuest's potential for lasting longer in MSI, the Top Lane debate for CFO, and more! Go to https://www.buyraycon.com/powerspike TODAY to get to 15% off their best-selling Everyday Earbuds! Last Free Nation merchandise is here! To celebrate, we're giving away several items from our merch shop. To be eligible, all you need to do is head to the Last Free Nation Discord server and follow the instructions in the "merch giveaway" channel. Entries will close next Sunday (the 13th), winners will be announced next week. Thank you for supporting our network! Last Free Nation Discord server: https://discord.gg/zeWYq4JhEU Last Free Nation merch shop: https://lastfreenation.shop/

Episode 471 of the Lens Shark Photography Podcast In This Episode If you subscribe to the Lens Shark Photography Podcast, please take a moment to rate and review us to help make it easier for others to discover the show. Sponsors: - Build Your Legacy with Fujifilm. Latest savings at FujfilmCameraSavings.com - Shop with the legends at RobertsCamera.com, and unload your gear with UsedPhotoPro.com - 20% OFF at ShimodaDesigns.com. - More mostly 20% OFF codes at LensShark.com/deals. Stories: Don't do this…especially if you have this body. (#) 7Artisans' new 10mm f/3.5. (#) This new lens rounds out the G2 trinity. (#) Apple updates this affordable acquisition. (#) Tamron says it's #1. (#) Want $30,000? Who doesn't. (#)   Connect With Us Thank you for listening to the Lens Shark Photography Podcast! Connect with me, Sharky James on Twitter, Instagram Vero, and Facebook (all @LensShark).

Today, I'm excited to speak with Drew Mason and Christianna Mason. Drew is Managing Partner at St. Joseph Partners, a precious‑metals brokerage and wealth protection firm serving individuals, families, and family offices across the U.S. and internationally. He is a G2 principal of Andrew Mason Associates, a family business founded in 1979 as a strategic management consultancy and later pivoted to acquiring and building businesses, with three ultimately sold to private equity. Christianna is Drew's daughter and a G3 member in their family office. She is a CPA who has advised Fortune 100 and private equity clients on global M&A from PwC's New York office. Earlier in his career, Drew held positions at major Wall Street firms including Lehman Brothers, where he witnessed first-hand the 2008 Global Financial Crisis, an experience that triggered a personal and professional search for true financial safe havens in times of stress. This ultimately led to him founding St. Joseph Partners, and over the past fifteen years, the firm's services have expanded to include: an online trading engine, secure domestic and international storage, private-label minting, audit and insurance facilitation and logistics. In this episode we focus our conversation on gold. Drew and Christianna share their views on what is so unique about gold as an alternative investment asset and why investors should be paying particular attention to gold right now. They also address the skeptics and risk managers out there, who may not be convinced, and explore what the worst-case scenario might look like for gold. Drew and Christianna delve into the options and intricacies associated with investing in physical gold vs. financial instruments that emulate the performance of gold. And for those who are worried they may have missed the gold rally and are wondering whether it's too late to get in now, they provide a perspective on where their think gold is headed from here. Enjoy this instructive conversation with two of the leading experts on multigenerational families investing in gold and precious metals.

Thorin and Mauisnake celebrate the 100th episode of Snake and Banter with guest Sean Gares! They chat about why Falcons signing kyousuke is a good thing, the ugly truths about the state of s1mple and FaZe, the ongoing Vitality era of CS2, the potential of G2's new roster, reactions to the BLAST Austin Major, and more! Shop the Into the AM Fourth of July Sale with up to 60% OFF sitewide until July 7. Save an additional 10% by using our link: https://intotheam.com/LFN. Get the ultimate immersive gaming experience with Turtle Beach today! For a limited time only, head to https://TurtleBeach.com and use Code CSGO for 10% off your entire order. Upgrade your wallet today! Get 10% Off at Ridge with code SNAKE at https://www.Ridge.com/SNAKE Control Body Odor ANYWHERE with @shop.mando and get 20% off + free shipping with promo code CS2 at https://www.shopmando.com!

Thorin and Yamato discuss the results of the MSI 2025 Play-Ins, Poby leaving T1 for Fnatic, preview the MSI matches between GenG and G2, MKOI and BLG, AL and FlyQuest, plus CFO and T1, make predictions for the rest of the event, and more! Control Body Odor ANYWHERE with Mando and get 20% off + free shipping with promo code SUMMONING at shopmando.com! Shop the Into the AM Fourth of July Day Sale with up to 60% OFF until July 7! Save an additional 10% by using our link: https://intotheam.com/LFN Get up to 10 FREE meals and a free item for life at https://www.hellofresh.com/lfn10fm Go to https://www.buyraycon.com/lfn TODAY to get up to 15% off their best-selling Everyday Earbuds! The Last Free Nation merch shop is open! Show off your fandom and support us and by purchasing  the high-quality items on our merch shop. Check our website for more info on shipping! https://lastfreenation.shop

Roster changes hit the scene! Analyzing all the moves that have happened and are yet to happen, including makazze to NAVI (for who?), zweih to Spirit, Perfecto to VP, and more in addition to season breakdown.➡️ Follow us for updates:   / hltvconfirmed  

IWDominate, Jamada, and dGon discuss G2's narrow victories in the MSI Play-ins , Mid Laner leaving T1 for Fnatic, predictions for all the upcoming matches at the MSI, thoughts on GAM and FURIA, and more! Shop the Into the AM Fourth of July Day Sale with up to 60% OFF until July 7! Save an additional 10% by using our link: https://intotheam.com/LFN Go to https://www.buyraycon.com/powerspike TODAY to get to 15% off their best-selling Everyday Earbuds!

Esportmaníacos 2318: En el programa de hoy hemos hecho un repaso exhaustivo al play-in del Mid-Season Invitational del que han clasificado G2 Esports y Bilibili Gaming para el main stage donde se encontrarán con Gen G y Movistar KOI respectivamente. También hemos repasado el mercato y hemos tocado especialmente el futuro de Fnatic dado que la organización ha hecho un cambio clave en su mid lane. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:16:03 - Barça Esports ficha a 113 00:18:50 - Ya conocemos el roster completo de NAVI 00:25:45 - Poby será el mid laner de Fnatic 01:03:50 - Repaso rápido de Furia y GAM 01:13:00 - Habrá rebranding en BDS 01:15:45 - ¿Ha vuelto el mejor BLG? 01:32:25 - G2 sufre en el play-in 01:52:40 - Vemos los horarios del MSI

(00:00) - Intro(05:05) - Majorit ja Vitalityn dominanssi(15:10) - Mongolz(20:00) - Faze ja s1mple kysymys(34:30) - NAVI -iM -jL?(47:00) - Falconsista Vitalityn haastaja?(54:00) - VP ja Spirit(59:50) - hunterista G2:n IGL?(01:04:00) - ENCE ja xKacpersky/myltsi(01:10:50) - KuuntelijakyssätLiity meidän Discoon: https://discord.gg/XxEcdhP38xhttps://twitter.com/natuhttps://www.instagram.com/natucsgo/https://twitter.com/RobuJohnsonhttps://www.instagram.com/robujohnson/

According to research from G2, 63% of buyers like to be introduced to new products or solutions. So how can you effectively equip reps to sell your new offerings so they can turn that interest into real business impact? Shawnna Sumaoang: Hi, and welcome to the Win-Win podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Danica Bangert, the senior director of revenue enablement at ProducePay. Thank you for joining us, Danica. I’d love for you to tell us about yourself, your background, and your role. Danica Bangert: Thanks Shawnna for having me. It’s great to be here to talk through this subject. I think it’s very relevant in today’s world and especially in this world of AI and new things that are always coming for a lot of our go-to market reps. But like you mentioned, I’m the senior director of revenue Enablement at Produce Pay. I spent the last decade. In, you know, high growth SaaS companies like Zendesk, like Gong, and now kind of in the FinTech world, in the produce industry, where I get to kind of bring a, I would say, more modern enablement strategy to a very traditional industry, which is unique. And I’m really passionate about enablement in general, having come from the individual contributor side, having done sales and now moved to the enablement world. So love scaling, you know, sales teams and sales enablement teams with, for me, a lot of it’s around frameworks. A lot of it’s around consistency, messaging, and you know, programs like you said, that drive real behavioral change and not just kind of check boxes for enablement. SS: We’re excited to have you here, Danica and you actually recently were featured in an article that offered a glimpse into a day in the life of an enablement leader. Can you tell us what this looks like for you at ProducePay, and what are some of the key initiatives you’re focused on driving as an enablement leader? DB: Yeah, well, no two days are the same, especially a startup. So I’m sure many of our listeners can agree to that point, but especially navigating rapid growth and change is something that I deal with. So some days I’m deep in strategic planning and prioritization, figuring out how to scale things like the onboarding program, if we’re in a hiring phase. Or in my case a lot more is on field execution. So how do I balance the ever boarding for the different roles and different teams in the field? And then other days I’m building hands-on, right with the team, whether it’s tightening our messages on current products, building, you know, LMS courses and certifications for, you know, programs that require maybe a little less behavioral change. Launching, you know, competitive plays or just in general refining manager coaching motions. So I think it’s a mix of thinking big to collaborate with my cross-functional partners, but also for me rolling up my sleeves and helping the team. I. SS: And one of your key initiatives I know, is enabling reps to effectively sell the new predictable commerce program. What are some challenges that reps might face when learning to sell a new solution and how have you been helping your team overcome them? DB: Yeah. Like you mentioned, one of our biggest initiatives is driving adoption for our predictable commerce program. In our case, it’s a offering that gives a bundling almost of our services. It is a definite. I would say new product, but it’s really a shift in how we have gone to market in the past. And of course in that case, enablement has been critical in translating that into something that the field can actually execute on. So, you know, trite as it sounds, the analogy of building a plane while we’re flying it is. Is certainly something that we have to balance here at ProducePay. So we’re figuring out what the motion is to sell, to market this offering, this product, but at the same time, to try to go to those, go to market teams and give them what they need to get in front of customers during the right cycle, during the right part of the customer journey. And so for me and my team, we focused on. A lot of the like packaging of what is that narrative? And the challenge there is designing it to be really prescriptive and make sure that there’s action against, like how can we actually put these pieces into place and embedding it into the different motions that we have in our enablement cadence today. Things like onboarding or on our ongoing coaching and things like that. So it’s so for me it’s about consistency. It’s about clarity of the message for things like new product offerings and giving people the confidence they need to go and speak to their customers or their new business prospects about that potential value. SS: I love that. Consistency, clarity, and confidence. I think those are fantastic things to drive for your sales team. From your perspective, what unique value does an enablement platform provide though when it comes to equipping reps to effectively sell a new solution? DB: Yeah, I mean, for us, it’s about change management, right? Because change management is a big one, and I think when you’re asking sellers to pivot the way that they’ve always sold something, or you have to communicate and over communicate, oftentimes the why, giving them the space to either practice. Or create quick wins or come back to being intentional and being aligned. We really need to be able to have the tools in order to do that. Of course, you know, Highspot helps us along our journey with this in order to enable against any sort of initiative. So for us it’s been a game changer. Right? And it’s a critical, I think, central source of truth, but more importantly, it gives the reps. What they need in their flow of work. I’m very big on like operating in the operating rhythms of the go-to market teams and the tool sets that they’re in. So whether it’s. Pitch decks, talk tracks, objection handling. It should all be at their fingertips. And so, you know, we’ve also leaned into those components. We’ve leaned in heavily to Digital Rooms specifically because of our use of those with our customer. So in customer facing, we can use those Digital Rooms to guide reps kind of through that structured buyer journey and kind of ensure consistency across those touch points. SS: I’d love to actually double click into that because as you mentioned, I know you’re leveraging digital rooms to help reps land the new solution. What are some of your best practices for leveraging Digital Rooms and how are you planning to use them to drive success of your new solution launch? DB: Yeah. One area that, like I said, we’ve really leaned into Digital Rooms. Like I said, it’s not just about the content sharing, it’s about creating this guided. Buyer experience that really mirrors how we want the reps to have conversations. With our customers, especially for us post initial sales, right? A lot of times we see our customer success team who is going in there. There’s so much for us in terms of our product and our offering that they have to be able to anticipate and really guide the customer through when they’ve already signed up with us and become a member and start to utilize our products and services. So we really wanna make sure that they feel equipped to have the conversation, the CSMs, and that the customers don’t have any surprises, right? So that anticipation and the use of guiding them through that journey in digital rooms is really important. So for us, each room is really tailored to the stage of the deal. And for us, post-sales, that curated content is really important and which is why it’s a huge piece of the multi-threaded sales, post-sales journey and, and use utilizing that live on the call with our customers. So from the sales leadership perspective, I think it also gives us visibility. When we think about using the digital rooms, and we can see when a buyer ultimately engages, when a customer engages with it, what they’ve clicked in that room, what interests have been spiked and what drops off. Ultimately, that helps us kind of coach the reps that are using those, our CSMs that are using those in real time and kind of adjust the strategy and what we’re seeing in terms of, you know, buyer disengagement. So, you know, we’ve used the Digital Rooms, especially with our new product offering and ultimately with our current offerings, some of our products that have been around for a long time that are really consistent and that we know we need that customer success support for. So that making sure everyone is kind of aligned in the interactions. SS: Amazing. You touched on visibility and when I think about that, I immediately think about kind of the underlying data behind that. How are you leveraging data to continuously optimize and improve your enablement programs? DB: Yeah, I mean, data’s so important. And of course we’ve seen real results in just utilizing those kinds of capabilities. Shorter time to first deal, or in our case, like higher attach rates for key products. Are things that I would wanna look at, um, and that we’ve seen impact for, from a lot of our enablement programs, but especially this, when we think about post-sales on new products or post-sales on existing products, I would say stronger deal progression is something I wanna look at and utilize the tools sets for the field. But you know, we also track field readiness scores. And you know, since rolling out things like our multi-product offerings and this type of program using, you know, Highspot and coaching cadences, we’ve seen a pretty significant lift in rep confidence and kind of tying that into pipeline conversion. So a lot of things that we’re looking at there. SS: Amazing. And since implementing Highspot, what business results have you achieved and do you have any wins you can share? DB: Yeah. I mean, I would say, again, just looking at the engagement piece, you don’t have to go crazy, right? And especially with tools in general, but Highspot especially, there’s so much you can do in the tool itself that I think it’s important to think about, like the basics. And if you wanna start off with just attributing your enablement success to engagement. That’s absolutely okay. Right. You don’t have to go as far as, okay, let’s tie in directly to the deal conversions or to the qualified pipeline, or to the close rates, or to the a RIO or whatever it is that you’re measuring, right? It’s okay to go straight to, you know, engagement. It’s okay to go straight to rep confidence, like some of those are easy, big wins. And for me, with a smaller team in terms of enablement and also a smaller go-to-market team. You know, that’s something that still gets me buy-in and alignment with my team. So with at least these tools getting, you know, an 18% lift in rep engagement, even just looking at some of the numbers today, like those are good for me. SS: I mean, to your point, it’s about the, the people and, and you’ve mentioned this, you mentioned this in the article, that enablement isn’t just about tools or processes. It really does come down to the people at the end of the day. And how do you keep your people and their needs at the center of your enablement strategy? DB: I think keeping people at the center of enablement strategy is easily done by just remembering that we are dealing with people, right? Sometimes we forget in this world of Zoom and post COVID, like we’re always on, you know, our laptops we’re always on, in general, in emails or in slacks, or in messages, et cetera. Zoom, especially, I think it’s easy to forget that there is a person on the other side of the screen. So much so in even podcasts, right? So we’re always looking at that, I think from a numbers perspective, but coming back to building relationships, right? We get into the roles we’re in, or the companies that we work for because of the relationships we have and the communities that we built behind. So I think it just comes back to remembering that there’s humans involved and what do people care about most is building those connections. So not just, you know, they’re not just numbers, they’re not just APIs or metrics that there’s people behind it. SS: Yeah. Absolutely. Absolutely. Danica, last question for you. If you could give one piece of advice to enablement leaders preparing to roll out a new solution or a new product offering, what would it be? DB: Hmm. This is a good one. I think for me, it goes back to what I just mentioned in terms of even metrics and maturity level. It’s okay to be a team of one. It’s okay to start small, don’t chase perfection. I would say chase adoption. Right. Your content, your programs, your tools, they only matter if people actually use them, that they’re engaged with them. So keep things simple, keep things repeatable and tied to the major business outcomes of, you know, your industry, your business, and just never forget that the best enablement is built with the field, not for them. SS: I couldn’t agree more. Danica, thank you so much for joining us today. You landed some fantastic advice for our audience. DB: Awesome. Well, thanks for having me. It was great. SS: To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

Esportmaníacos 2311: Ayer salió el rumor de que NAVI, Giantx y G2 tenían interés en Razork, jungla de Fnatic. Hoy hemos revisado esta información y visto la reacción de la gente en redes sociales y hemos debatido sobre el futuro de Fnatic con Eros y Yuste como invitados especiales. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos ¡Nuestro canal de VODs!: youtube.com/⁨@Esportmaniacosvods⁩ 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:20:00 - Nueva info sobre el LoL Game Changers 00:29:30 - BDS se deja 200000€ en Boukada 00:59:40 - ¿Qué va a pasar con Razork? con Yuste

Rachael Becker, Founder & CEO of RB Builds, joins host James Mackey to discuss business efficiency, tech transformation, and creating standout user experiences.With a unique blend of expertise across operations and technology, Rachael shares actionable insights on how organizations can streamline processes, improve internal alignment, and scale sustainably.  Thank you to our sponsor, SecureVision, for making this show possible! Our host James Mackey Follow us:https://www.linkedin.com/company/82436841/#1 Rated Embedded Recruitment Firm on G2!https://www.g2.com/products/securevision/reviewsThanks for listening!

Kevin Indig dropped mind-blowing insights on Marketing Speak about how AI is reshaping everything we know about search and marketing. His exclusive user study reveals that Google's AI overviews are causing click-through rates to plummet by more than half. But here's the counterintuitive truth: To compete with AI, you need to become MORE human, not less. Kevin's research shows that users now apply a two-step filter: trust BEFORE relevance. This means your brand recognition and authenticity matter more than perfect SEO. As someone who grew Shopify, G2, and Atlassian, Kevin knows what works. His Growth Memo reaches 18,400+ subscribers with cutting-edge insights like these. Don't get left behind in the AI revolution. Listen to episode 506 now!  The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/506.

On this week's episode, we cover the Austin Major Playoffs, Sam shares his "theories" about NAF, and exchanges some scathing words for the three brains of G2 with Jack. electroNic looks hilariously dead inside, the same way we think NAVI will look on the big stage, but FURIA look revived and ready to win the Major.Listen to Sam's (not Sam's) song:https://open.spotify.com/track/2jVnus6xlB7cApFiztCBYH?si=3lV9aCJjQDe63oxuamhWkgJoin the discord:https://discord.gg/X3jU4djxUKCheck out Logan's newsletter:https://thestratbook.gg

This week, our special guest is Daniel Yergin, Vice Chairman of S&P Global and Chairman of S&P's CERAWeek conference. Daniel is the Pulitzer Prize-winning author of “The Prize: The Epic Quest for Oil, Money, and Power”. His most recent book is “The New Map: Energy, Climate, and the Clash of Nations”. Please note that the interview with Daniel Yergin was recorded on June 11th, before the Israel and Iran conflict began on June 13th, 2025. Here are some of the questions Peter and Jackie asked Daniel Yergin: Why did you describe the energy transition as troubled and in need of a pragmatic path forward? Do you believe there is a growing consensus that the “fast energy transition” scenario is unrealistic? Do you anticipate Europe softening its green policies and subsidies or extending timelines for net-zero goals? How do you foresee the trade war and competition between the G2 (the United States and China) evolving? How dominant is China in clean energy, and what implications does this hold for the United States' ability to compete? What is OPEC's motivation for reintroducing supply to the market during a period of weaker demand? What strategy would you recommend for Canada to address US trade pressures and potential annexation threats? Content referenced in this podcast:Foreign Affairs, “The Troubled Energy Transition: How to Find a Pragmatic Path Forward” by Daniel Yergin, Peter Orszag, and Atul Arya (April 2025) Please review our disclaimer at: https://www.arcenergyinstitute.com/disclaimer/ Check us out on social media: X (Twitter): @arcenergyinstLinkedIn: @ARC Energy Research Institute Subscribe to ARC Energy Ideas PodcastApple PodcastsAmazon MusicSpotify 

Minoa is pioneering the value intelligence category, helping B2B companies transform how they sell by connecting product capabilities to customer outcomes. With $2.7 million in funding, the platform enables go-to-market teams to build personalized business cases at scale and move beyond feature-selling to value-based selling. In this episode of Category Visionaries, I sat down with Max Elster, CEO and Founder of Minoa, to explore his journey from product manager at CSP Co to building a platform that bridges the disconnect between product development and go-to-market execution. Topics Discussed: Minoa's evolution from solving internal product-to-GTM communication challenges The emergence of value engineers as a new role in B2B organizations Building and co-creating the "value-based selling tools" category on G2 Leveraging customer advisory boards for evangelism and network growth The shift toward AI-powered personalization in B2B sales processes Mid-funnel optimization strategies for reducing deal drop-off rates GTM Lessons For B2B Founders: Co-create categories with platforms early: Max successfully worked with G2 to establish the "value-based selling tools" category within six months by building genuine relationships with researchers and sharing market insights consistently. He explains, "I connected with different researchers... and just shared my thoughts. I didn't have actually any idea that they could be launching this category in the near future." B2B founders should proactively engage with category-defining platforms like G2 and Gartner by sharing authentic market observations rather than pushing for category creation. Optimize for AI-powered buyer research: Max discovered that prospects increasingly use ChatGPT and Perplexity to build vendor shortlists, and these tools reference G2 as a primary source. He notes, "If you are not there, if you're not existing in your category, it's going to be hard for ChatGPT to shortlist you." B2B founders should ensure their presence in authoritative databases and directories that AI tools commonly reference, as this represents a new channel for buyer discovery. Build strategic advisory networks with equity + recognition: Max created a "Star Path Collective" of advisors incentivized with equity shares and bottles of wine for successful referrals. His approach is refreshingly simple: "Just say, hey, we're trying to build this market... are you interested?" This generates warm introductions and ongoing strategic guidance. B2B founders should systematically identify potential advisors who are already bought into their vision and offer meaningful but not overcomplicated incentive structures. Focus on mid-funnel conversion, not just top-funnel generation: Max emphasizes that many companies obsess over lead generation while ignoring massive drop-offs in the middle stages. He explains, "You can solve everything around pipeline, but if you don't get your mid funnel right... you're also going to lose." B2B founders should analyze their CRM data to identify specific drop-off points and create targeted collateral and processes to address these conversion bottlenecks rather than simply generating more leads. Leverage customers as category evangelists: Max's most successful content and growth strategies center on customer stories and insights. He advises, "The customers are the best people to tell a story about what they have achieved with your product." Rather than creating generic thought leadership, B2B founders should systematically capture and amplify customer transformation stories, which serve dual purposes of social proof and category education. Maintain founder-led sales longer with AI augmentation: Max continues doing founder-led sales while building scalable processes, noting that AI tools enable small teams to maintain high personalization at scale. He believes this approach is more sustainable than rushing to hire sales teams. B2B founders should consider extending their founder-led sales phase by leveraging AI and automation tools rather than defaulting to rapid sales team expansion.     //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM   

Thorin and Peter Dun are joined by Guilhoto, currently the Head Coach for Giantx, to discuss the importance of Caps to G2, MKOI getting a LEC win for Spain, Jojopyun's performance in the Final, the fact that we didn't get to see a Bo5 match between KC and G2, a massive production error in the LEC Playoffs, and more. Start your day right with Daily Greens by Factor Form at https://factor75.com/BDLS to get forty percent off plus FREE shipping on your first order.

Esportmaníacos 2305 - En el programa de hoy hemos hablado de KOI y G2 y la posibilidad de que la LEC sea la 2ª mejor región del mundo. También del polémico nuevo patrocinador de Sheep Esports y de lo que opina Mikyx sobre Fnatic y G2. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 Intro 00:14:30 Mfreak nos habla de LCK: GENG vs HLE 00:32:38 Sheep Esports anuncia Patrocinador de Poker/Apuestas 01:08:25 Clasificados a MSI, Expectativas del evento 01:33:00 Audiencias LEC de mano de Esports Charts 01:51:05 MikyX habla sobre Tiempo Libre en G2 vs en FNC

Esportmaníacos 2304: En el programa de hoy hemos tenido a Jandro del Barça Esports hablando del EMEA Masters y de cómo ha funcionado el equipo durante la Superliga Domino's. Por otro lado, también hemos visto qué equipos están cerca del MSI, cómo irá G2 y KOI en el torneo. Finalmente, hemos tocado el mercato de LEC. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos ¡Nuestro canal de VODs!: youtube.com/⁨@Esportmaniacosvods⁩ 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:17:08 - Viene Jandro del Barça Esports 00:59:25 - Expectativas para el MSI 01:25:00 - Viene Sharin 01:39:00 - Mercato de LEC

In a new Summoning Insight, Thorin and Yamato discuss MKOI defeating KC and G2 to win the latest LEC Final, KC and their underperformance in the Playoffs, the latest results from the LPL, the future of Caps and G2, the banger LTA matchup between Cloud9 and FlyQuest, and more! Sign up for your $1 per month trial and start selling today at https://shopify.com/summoning The Last Free Nation merch shop is open! Show off your fandom and support us and by purchasing  the high-quality items on our merch shop. Check our website for more info on shipping! https://go.lastfreenation.shop/bdlsyt Get the ultimate immersive gaming experience with Turtle Beach today! For a limited time only, head to https://TurtleBeach.com and use Code SUMMONING for 10% off your entire order. Exclusive $30-off Carver Mat at https://www.AuraFrames.com. Use code SUMMONING at checkout to save! (US, Canada, and UK only. Offer may vary by country) Get up to 10 FREE meals and a free item for life at https://www.hellofresh.com/lfn10fm Go to https://www.buyraycon.com/lfn TODAY to get up to 15% off sitewide!

Ian Plant (@ianplantphoto) is a renowned nature, landscape, and wildlife photographer with decades of experience who left his career in law to follow his passion for capturing the beauty of the natural world. In this episode, Ian opens up about the challenges and rewards of the creative process, emphasizing the importance of patience, intent, and adaptability in creating meaningful work. He shares his philosophy on balancing artistic passion with the realities of running a photography business, while discussing how to overcome obstacles and thrive in unpredictable conditions. Whether it's crafting a unique style or taking a fresh approach to photography, Ian encourages listeners to stay inspired and intentional in their creative pursuits.Expect to Learn:How photographers can embrace less-than-ideal conditionsWhy photography is a marathon, not a sprintHow to pursue personal artistic passions while managing the business side of photographyWhy great photos show people something they haven't seen beforeHow to ensure that creative and professional endeavors remain fulfillingIan's links:Ian's Website: https://www.ianplant.com/Ian's Free Photography Resources: www.photomasters.com/free-resources/Sponsor:Thanks to Tamron for sponsoring this episode! This summer, enjoy big savings with discounts up to $300 on a range of lenses, including their award-winning 70-180mm F/2.8 G2 lens now at its lowest price ever. Featuring a constant F/2.8 aperture and built-in image stabilization, this lens is packed with customization options to help you capture perfect shots. Don't wait—visit www.tamron-americas.com or your local Tamron dealer today!Our Links:Join our subreddit where you can share stories and ask questions:https://www.reddit.com/r/photographermindset/Subscribe to TPM's Youtube page and watch full length episodes: https://www.youtube.com/thephotographermindset/Make a donation via PayPal for any amount you feel is equal to the value you receive from our podcast episodes! Donations help with the fees related to hosting the show:https://paypal.me/podcasttpm?country.x=CA&locale.x=en_USThanks for listening!Go get shooting, go get editing, and stay focused.@sethmacey@mantis_photography@thephotographermindsetSupport the show

The landscape of global talent acquisition is evolving rapidly, and nearshore engineering teams in Latin America have emerged as a strategic solution for US-based tech companies. In this insightful conversation, host James Mackey and Gino Ferrand, Founder and CEO of Tecla, explore why Latin American engineering teams are becoming increasingly attractive for companies looking to optimize their hiring strategies in today's volatile market. Thank you to our sponsor, SecureVision, for making this show possible! Our host James Mackey Follow us:https://www.linkedin.com/company/82436841/#1 Rated Embedded Recruitment Firm on G2!https://www.g2.com/products/securevision/reviewsThanks for listening!

Esportmaníacos 2300: En el programa de hoy hemos tenido a Ismael Pedraza de G2 Esports y hemos repasado lo que ha sido el split de primavera de su equipo. Por otro lado, hemos tocado todos los problemas que hay dentro de Fnatic a causa de las declaraciones de Grabbz en su conferencia. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos ¡Nuestro canal de VODs!: youtube.com/⁨@Esportmaniacosvods⁩ 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:16:20 - ¡Nos visita Isma Pedraza de G2! 01:05:00 - Drama en FNC (otra vez)

Emeric Ernoult, Co-Founder and CEO of Agorapulse, talks about how the company grew from a Facebook contest tool into a full social media management platform. He shares the ups and downs of keeping up with the fast-changing world of social media marketing and how B2B marketers can the get most out of their social media platforms. He encourages B2B marketers to focus on providing value through educational and entertaining content and offers practical advice for leveraging team members and influencers to enhance social media engagement. About Agorapulse Founded in 2010 by Emeric Ernoult and Benoît Hédiard, Agorapulse is a leading social media management platform headquartered in Paris, France. Designed for businesses, agencies, and marketers, Agorapulse streamlines social media workflows by providing tools to schedule posts, monitor conversations, engage with audiences, and analyze performance across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok. About Emeric Ernoult Emeric is the co-founder and CEO of Agorapulse, a leading social media management platform he grew to $20 million in revenue without external funding. Under his leadership, Agorapulse has distinguished itself in the competitive landscape by ranking #1 across top software review sites like G2, GetApp, Capterra, Appvizer (France), and OMR (Germany). Emeric's strategic vision and commitment to innovation have set industry benchmarks, including the first-ever social media inbox in 2014 and pioneering ROI tracking and analytics features for social media—patented innovations that help marketers prove the value of their investments. Time Stamps 00:00:17 - Guest Introduction: Emeric Ernoult 00:02:07 - Differences Between the Bay Area and Europe for Startups 00:04:19 - Agorapulse: Solving Social Media Chaos 00:09:29 - B2B Marketing: Beyond LinkedIn 00:11:02 - Measuring Social Media Success 00:16:21 - The Challenge of Entertaining vs. Selling on Social Media 00:21:47 - Tips for B2B Marketers to Create Engaging Content 00:25:59 - Best Marketing Advice Received 00:28:34 - Advice for New Marketers 00:31:47 - Connecting with Emerick and Agorapulse Quotes "Social media is probably the most chaotic channel in the whole marketing world. Compare that to email, super simple... Social is not simple, not easy." Emeric Ernoult, Co-Founder and CEO of Agorapulse. "If there's no proof that this works, it's not going to get budget, it's not going to get human resources, it's not going to get attention." Emeric Ernoult, Co-Founder and CEO of Agorapulse. "In order to measure anything, you have to have an analytics framework in place. If you are not defining what are the CTAs you want to track on your website, you're not going to be able to track anything on social media." Emeric Ernoult, Co-Founder and CEO of Agorapulse. "If you are not in constant learning mode, you're going to be out of place in six months. The assets to learn and to stay on top of your game are here, free, in abundance." Emeric Ernoult, Co-Founder and CEO of Agorapulse. Follow Emeric: Emeric Ernoult on LinkedIn: https://www.linkedin.com/in/ernoult/?originalSubdomain=fr Agorapulse's website: https://www.agorapulse.com/ Agorapulse on LinkedIn: https://www.linkedin.com/company/agorapulse/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547  

A version of this essay was published by the Deccan Herald at https://www.deccanherald.com/opinion/op-sindoor-how-we-won-and-lost-3566189There are no clear wins in wars these days, especially when terrorizing populations, or nuclear blackmail, is the goal. Pakistan's war manual may well be The Quranic Concept of War (1979) by Brigadier S K Malik, with its pithy statement: “Terror struck into the hearts of the enemies is not only a means, it is the end itself… Terror is not a means of imposing a decision on the enemy; it is the decision we wish to impose on him.” Notably, this book has a forward from General Zia-ul-Haq, their then President.In War From the Ground Up (2012), Emile Simpson, a former British Army officer, argues that modern wars often lack binary outcomes due to their political and informational complexity. Thus you could both win and lose a war, and that's what Operation Sindoor's outcome is.On the plus side, India won a clear military victory. India leveraged its integrated air defense, long-range missiles, global positioning satellites and drone decoy technology to achieve aerial dominance. This enabled India to make pinpoint strikes, unchallenged, first on terrorist enclaves, and then on Pakistani military sites, including, it is said, nuclear storage silos.India surprised most observers, because it was not only through expensive imported fighter jets that it deprecated Pakistan's offensive capabilities, but also indigenous drones, loitering munitions and cruise missiles. India needs strategic autonomy, because foreign suppliers, and supply chains, are not dependable. They keep the kill switches, and can turn off the spigot.India may well have ushered in a step-change in modern warfare itself, an age where drones and missiles tilt the balance rather than fighter jets, although the latter continue to remain key. Maybe it is sufficient to have slightly less advanced jets like the Tejas and the upcoming AMCA rather than procuring top-end F-35s, Su-57s etc. But there is a caveat: fighter jet engines. India must get its Kaveri engine working, for self-reliance.India also established strategic red lines: terrorist attacks will henceforth invite disproportionate and military retaliation because there is a military-terrorist nexus, with Pakistani soldiers cosplaying as terrorists, exchanging uniforms for long shirts, loose pants and beards, as a way of sub-critical harassment with plausible deniability.Furthermore, Pakistan's nuclear threat has been defanged. India's ability to hit their nuclear command center and two of the entrances to their storage facility in the Kirana Hills, suggest that their nuclear assets, if any, are disabled. Besides, there are rumors that warheads are not in Pakistani hands, but American or Chinese. That stands to reason, because otherwise Pakistan would likely have proliferated them to Iran, Turkey and non-state actors such as Hamas.So what are the negatives? The biggest is that this skirmish has not put even a dent in Pakistan's use of terrorism as state policy. Indeed, the next encounter with terrorists has already taken place in Kishtwar on May 22nd, exactly one month after Pahalgam, with one Indian soldier killed. Terrorism and war with India continue to be the raison d'etre of the Pakistani state.India comprehensively lost the narrative war. Operation Sindoor is portrayed in the Western media on Pakistan's terms (including the usual bogey of ‘nuclear war'), and their claims of shooting down 5-6 Indian jets are accepted as the truth. Many Pakistanis are embedded in Western media outlets, and that is not accidental. As they say, you can wake up a sleeping person, but not someone who is pretending to be asleep.In that sense, the all-party delegation visiting various capitals is an exercise in futility, because the West is not interested in India becoming a peer-level competitor: the G2 with China is bad enough, who wants a G3 with India as well? Also, just as the EAM told Europe that their (Ukraine) problem is a European problem, the West sees India's problems as not theirs.Pakistan's ability to internationalize the issue is a failure for India's stance that Kashmir is a bilateral issue. Fortunately, nobody actually cares, including the UN or its Security Council.A major failure for India was that it could have, but did not, capture any territory, which would have been a devastating blow to Pakistan's amour propre, and would have made “Field Marshal” Munir a laughing stock. India errs on the side of caution, and a large-scale intrusion does have problems with hostile civilians and stretched supply lines.But surely the Haji Pir Pass could have been recaptured: it was needlessly given away in Tashkent in 1966. It is a major route of infiltration for terrorists, its commanding heights dominate Pakistan-occupied Kashmir, and it cuts the Uri-Poonch distance from 282km to 56km.Alas, a resounding military victory has been morphed into a stalemate.795 words, May 27, 2025AI-generated podcast from notebookLM.google.com: Now AI-generated podcast in Malayalam from the same: This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit rajeevsrinivasan.substack.com/subscribe

Today's pre-Major special of Overtime on Inferno is a gift. Both former hosts Elliott and Logan return to speak to Sam and Ethan about all of the teams in the 2025 Austin Major. Who will fail, and who will come out victorious in the Lone Star State? (Spoiler: The winner's logo is yellow and rhymes with Virality)Join the discord:https://discord.gg/X3jU4djxUKCheck out Logan's newsletter:https://thestratbook.gg

Ovo nije druga liga Madagaskara, ovo je 24. epizoda u šestoj sezoni Histericala, lajv sniman posle G2 polufinala ABA i poraza u UAE. 40tak minuta ćaskanja o finišu fudbalske sezone (TSC, Lučani, Vojvodina), uoči sudbonosnih mesec dana za naš fudbalski klub. Košarkaški bluz obojen nefiltriranim BiPom i frustracijom posle poraza u produžetku. LIVE XV - Histi & drugari (Cile, Mateja, Miša, Ćosa...) Trajanje: 70 minuta ---------------------------------- Pokrenuli smo PATREON, pa ko želi sada može da časti za neko pivo, dodatne sadržaje i/ili tehničke popravke na podcastu: www.patreon.com/pfchisterical A ima i opcija za direktne donacije: paypal.me/partizanhisterical ---------------------------------- NOVO!!! HISTI RADIO MIX br. 88 youtube.com/playlist?list=PLwhK…si=IZwwFyXUI7K5cIIa Twitter: www.twitter.com/pfchisterical Instagram: www.instagram.com/pfchisterical/ Youtube: www.youtube.com/c/PartizanHistericalPodcast podcast.rs/show/histerical/ NAPRED PARTIZAN! NAPOMENA: Ovo je "uradi sam" podkast u kome navijači Partizana razgovaraju o zbivanjima u svom voljenom klubu. Izneta mišljenja i stavovi su lični, kafanski, i ne predstavljaju stavove bilo koje navijačke grupe, frakcije, dela uprave, radne ili druge organizacije. Nismo insajderi, eksperti, sportski radnici. Apsolutna vernost, ne apsolutna istina. Trudimo se da jezik koji koristimo bude fin književni - možete ga čuti na svakom stadionu i u svakoj sportskoj hali. Cover foto: Screenshot Majstor zvuka: Eh? Realizacija: Slavko Tatić, gajtan, štap, kanap, prenosni Zoom, Ernie-C & Histi

With markets reacting to global uncertainty and AI transforming the hiring landscape, both job seekers and recruiters are recalibrating their strategies. Join host James Mackey and Steve Bartel, CEO of Gem, as they discuss how automation is changing resume screening, interview prep, and rediscovery of existing talent. As companies look to cut costs and boost efficiency, the challenge becomes clear: how do you hire smarter without losing the human signal in all the noise? Thank you to our sponsor, SecureVision, for making this show possible! Our host James Mackey Follow us:https://www.linkedin.com/company/82436841/#1 Rated Embedded Recruitment Firm on G2!https://www.g2.com/products/securevision/reviewsThanks for listening!

SaaStr 803: AI, Sales + GTM in 2025/2026: This Really Changes Everything with SaaStr CEO and Founder Jason Lemkin and Owner CRO Kyle Norton In this engaging session, we dive deep into how AI is transforming the sales landscape, featuring a conversation between SaaStr CEO and Founder Jason Lemkin and Kyle Norton, the Chief Revenue Officer of Owner, a company recently valued at over a billion dollars. The discussion covers Kyle's background and his insights into implementing AI in sales operations, the challenges and benefits of using AI tools, and the critical importance of a curiosity-driven approach to technology among sales leaders. Key topics include the integration of AI in SMB sales, the future of sales professional roles, and the necessity of continuous improvement and adoption of AI tools. The conversation also touches on the need for creating a seamless customer journey through AI and human interface, managing hybrid teams of AI and sales reps, and the potential for AI to close deals. Essential for anyone interested in the intersection of AI and sales, this session offers practical strategies and forward-looking perspectives. --------------------------------------------------------------------------------------------   Tired of listening to hours of sales calls? Recording is yesterday's game. Attention.com unleashes an army of AI sales agents that auto-update your CRM, build custom sales decks, spot cross-sell signals, and score calls before your coffee's cold. Teams like BambooHR and Scale AI already automate their Sales and RevOps using customer conversations. Step into the future at attention.com/saastr   -------------------------------------------------------------------------------------------- --------------------------------------------------------------------------------------------   Do you know what would make your customer service helpdesk dramatically better? Dumping it and switching to Intercom.  But, youʼre not quite ready to make that change. We get it!   Thatʼs why Fin, the worldʼs leading AI customer service agent, is now available on every helpdesk.   Fin can instantly resolve up to 80% of your tickets,  Which makes your customers happier. And you can get off the customer service rep hiring treadmill.   Fin by Intercom. Named the #1 AI Agent in G2ʼs Winter Report.      Learn more at : inter.com/saastr   --------------------------------------------------------------------------------------------

Interview withVictor Cantore, CEO of AMEX ExplorationDan Noone, CEO of G2 GoldfieldsRecording date: 27 May 2025Two prominent gold exploration executives highlighted their companies' substantial resource bases and positive market outlook during a recent industry discussion, underscoring the current strength in precious metals fundamentals.Victor Cantore, CEO of AMEX Exploration, reported his company's updated mineral resource estimate of 2.3 million ounces in Quebec's established Normétal mining district. The resource includes 1.6 million ounces in measured and indicated categories, with a particularly notable high-grade "Champagne Zone" containing 831,000 ounces at 6.2 grams per tonne. AMEX's strategic location benefits from existing infrastructure, electricity access, and proximity to established communities, reducing development costs and operational complexity.Dan Noone, CEO of G2 Goldfields, announced his company's 3 million ounce resource in Ghana at approximately 3 grams per tonne, with additional discoveries at the Oko North area currently under exploration. G2 operates adjacent to significant mining activity, including recent acquisitions by G Mining and AngloGold's 15% regional investment, which has validated the district's potential and enhanced investor confidence in Ghana's mining jurisdiction.Both executives reported exceptionally positive investor reception at the recent Canaccord conference, with fully booked meeting schedules and strong institutional interest from North American, Australian, and Asian investors. Market sentiment reflects bullish expectations for gold prices exceeding $3,000, driven by structural changes including central bank purchasing and global currency diversification strategies.The companies pursue different strategic approaches: AMEX focuses on a dual-path strategy combining near-term production through bulk sampling and toll milling with continued exploration, while G2 Goldfields emphasizes resource expansion before potential merger and acquisition opportunities.Both executives emphasized the importance of high-grade resources in current market conditions, noting that quality deposits maintain profitability across various gold price scenarios. The financing environment remains selective, favoring advanced projects with proven management teams and substantial resources, while access to capital remains constrained for less developed opportunities.Sign up for Crux Investor: https://cruxinvestor.com

How powerful is it to leverage platforms to vet potential business partners in freight? Let's hear it from Robert Light of CarrierSource in this episode!   Here's What to Learn From This Episode: Industry Insight on Accountability: Rob emphasizes mutual accountability & transparency as critical in freight. CarrierSource aims to empower small fleets/owner-operators lacking online visibility to ensure fair play in the industry. Importance of Online Reputation: Authentic reviews and SEO are shifting from traditional advertising, making a strong digital presence essential for brokers and carriers to stand out. Moderation and Authenticity Assurance: CarrierSource's review system mandates proof of business relationships for publishing reviews, allowing substantiated negative feedback. This balanced approach enhances credibility, vital for combating fraudulent or biased reviews.   About Robert Light Rob Light is the CEO and Co-founder of CarrierSource, the leading carrier review website where carriers and brokers build a fair reputation with customer reviews, and connect with their ideal shipper prospects. Over the last four years, Rob has led CarrierSource as the team has gathered 70,000+ reviews of carriers and brokers, and helped attract an audience of over 400,000 monthly visitors. CarrierSource is the only industry specific intent data platform that helps transportation providers hone in on their ideal customer persona, and target them when they are in the market for new logistics partners. Prior to starting CarrierSource, Rob was an early employee at the software review website G2.com. At G2, Rob saw the power of customer reviews and how small businesses could leverage the voice of their customers to compete with the largest companies in the space.   Connect with Robert Email: rob@carriersource.io  Website: https://www.carriersource.io/   

We've got three people on the podcast this week, and it got weird.On this week's episode of Overtime on Inferno, Logan returns from the depths of a terrible game, Ethan crashes out big time, and Sam announces himself as The Messiah and convinces the world that Karrigan should retire. Jack would be proud.Join the discord:https://discord.gg/X3jU4djxUKCheck out Logan's newsletter:https://thestratbook.gg

國泰世華 CUBE Podcast 節目「解鎖從容理財」由主持人小詹與證券投資分析師薯哥分享財經情勢與理財小故事的與你一起創造「從容投資、品味理財」的態度生活。立即收聽 ➡️ https://fstry.pse.is/7l4x2c —— 以上為 KKBOX 與 Firstory Podcast 廣告 —— 「PLG在打冠軍戰，你們怎麼都沒有討論？」類似的私訊，過去一周多次出現在小人物上籃社群信件夾中。其實有喔！小人物聽眾們應該有注意到每場賽後的會員特輯，現在EP.176全部集結一次公開，來回顧這系列台籃史上少有的7場打好打滿大決戰！ 這次PLG冠軍賽，Roy現場看了G2、G5，小枚看了G3、G7，兩位主持人的現場觀賽心得、加上Kong每場直播督軍、以及隔壁棚海神助教Sean期間的插花，小人物聽眾們可以跟著每場賽後討論既真實又及時的情緒起伏，回想戰況是如何發展到最後的搶七大戰、兩隊如何糾纏到第四節最後時刻。這個被許多球迷笑稱半前年就已經決定好的決賽隊戰組合，兩隊賽前做了哪些準備？期間做了哪些調整？每場賽後討論與預測，哪些有發生？哪些沒有？哪些出乎意料之外？！ 當橘色彩帶撒下，球賽的結局只有一隊能舉起冠軍盃，但能夠出現在這樣堪稱經典的系列賽的最終舞台，兩支球隊、全場球迷、看直播與聽節目的每一個人，一起成就並經歷過程的我們，都是贏家！ 成為

What do you do when the market crashes and your team starts to panic? ZoomInfo's CRO James Roth has one rule: don't lower the bar.In this episode, James opens the playbook on what it really takes to lead a high-performing sales org through chaos. No buzzwords. No theory. Just the hard truths, decisions, and systems that keep ZoomInfo's revenue engine running—even when headlines scream panic.▶ From stock market volatility to sales team psychology, from discipline under pressure to the revolutionary impact of AI—this episode goes deep.James shares:Why most sales leaders get downturns completely wrong.The exact moment leaders lose control of their team's culture—and how to prevent it.What a real CRO's morning routine looks like (and why it starts at 4:30 a.m.).How ZoomInfo's AI instantly surfaces insights, empowering every rep to sell like a top performer.Why lowering quotas in tough times is never the answer.The precise leadership mindset that turns pressure into your strongest advantage.This is the episode to share with your VP, your board, or your top performers who are questioning how to navigate market uncertainty.It's a candid, behind-the-scenes conversation with one of the most respected go-to-market leaders in SaaS.Watch until the end—James reveals the single most damaging mistake sales leaders make when markets tank (and it's not what you think).About the ShowWhat does it really take to grow a B2B business today? We ask the people doing it.The Belkins Podcast dives deep into the strategies, decisions, and behind-the-scenes insights driving real growth at top B2B companies. Each episode features candid conversations with industry heavyweights—CROs, CMOs, founders, and seasoned operators—who've navigated market downturns, scaled teams, and mastered the realities of revenue growth.You'll hear hard truths, unfiltered insights, and actionable tactics directly from leaders who've actually done the work.

In this episode, Itir is joined by Kevin Indig, a growth advisor and SEO expert with a rich history of leading SEO and growth at Shopify. Kevin shares his insights into the evolution of SEO, from the early days of keyword stuffing to today's sophisticated AI-driven approaches. They discuss how trust and user experience have become essential in search optimization, the impact of AI on search behaviors, and how businesses can stay ahead in this new era. Kevin also offers practical advice for optimizing e-commerce product pages and the importance of understanding your target audience. Kevin is a growth advisor to some of the world's fastest-growing startups and has defined organic growth strategies for companies like Ramp, Bounce, Nextdoor, and Snapchat. He led SEO and Growth at the world's leading e-commerce platform, Shopify, the #1 marketplace for software, G2, and the #1 productivity company, Atlassian. Once a week, he sends The Growth Memo with Organic Growth strategies and case studies to 17,300+ subscribers. He has spoken in front of thousands of people at conferences around the globe. His favorite coffee shop in Michigan is Fourth Coast Cafe and Bakery in Kalamazoo: https://fourthcoastcafe.com/ His recommended read is  The 15 Commitments of Conscious Leadership by Diana Chapman, Jim Dethmer, and Kaley Klemp (https://www.amazon.com/15-Commitments-Conscious-Leadership-Sustainable-ebook/dp/B00R3MHWUE). Watch the full episode on YouTube: https://youtu.be/eepyi-NYFiM Connect with Kevin Indig on LinkedIn: https://www.linkedin.com/in/kevinindig If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

SaaStr 802: SaaS + AI: It's Time to Move Much Faster with SaaStr CEO and Founder Jason Lemkin Join SaaStr CEO and Founder Jason Lemkin in this compelling podcast that was recorded live from SaaStr Annual, as he discusses the rapid transformation in the SaaS industry driven by AI advancements. Reflecting on changes since last September, Jason emphasizes the necessity for SaaS leaders and companies to move faster, re-skill their teams, and adopt AI-first strategies to stay competitive. Hear real-world examples of how AI is revolutionizing sales, customer support, and coding productivity, leading to significant industry shifts. This session is a call to action with a message of tough love: adapt quickly, be relentless, and work harder to navigate the evolving landscape and ensure continued success. --------------------------------------------------------------------------------------------   Tired of listening to hours of sales calls? Recording is yesterday's game. Attention.com unleashes an army of AI sales agents that auto-update your CRM, build custom sales decks, spot cross-sell signals, and score calls before your coffee's cold. Teams like BambooHR and Scale AI already automate their Sales and RevOps using customer conversations. Step into the future at attention.com/saastr   --------------------------------------------------------------------------------------------   Do you know what would make your customer service helpdesk dramatically better? Dumping it and switching to Intercom.  But, youʼre not quite ready to make that change. We get it!   Thatʼs why Fin, the worldʼs leading AI customer service agent, is now available on every helpdesk.   Fin can instantly resolve up to 80% of your tickets,  Which makes your customers happier. And you can get off the customer service rep hiring treadmill.   Fin by Intercom. Named the #1 AI Agent in G2ʼs Winter Report.      Learn more at : inter.com/saastr   --------------------------------------------------------------------------------------------  

Amber Pandya loves to help people and businesses thrive. She proves this every day in her role as Senior Director of Employee Experience at G2, where she helps employees reach their PEAK. Mentioned on the ShowConnect with Amber Pandya on LinkedIn: https://www.linkedin.com/in/amberpandyaAmber's profile on G2: https://learn.g2.com/author/amber-pandyaPEAK—Performance; Entrepreneurship; Authenticity; Kindness. Learn more about G2 and their PEAK culture: https://company.g2.com/about_______________________Connect with O'Brien McMahon on LinkedIn: https://www.linkedin.com/in/obrienmcmahon/Learn more about O'Brien: https://obrienmcmahon.com/________________________Timestamps(00:00) – Welcome to People Business(02:23) – What do you do at G2?    (03:34) – What is G2?  (08:17) – What are the key differences and similarities between working in-house versus consulting?  (12:55) – Please explain G2's "PEAK" values?  (19:16) – What organizational factors does Amber see as blockers to employee performance, either at G2 or in other companies?  (24:34) – How easy or difficult is it to remove a process once it has been implemented at G2?  (27:54) – How does G2 balance its Kindness value with a Performance-Driven culture?  (33:03) – What does authenticity mean at G2? How do you think about bringing your "whole self" to work?  (37:00) – How does G2 personalize and maintain its culture as it scales to a larger organization?  (41:11) – What is an INPS (Inclusion Net Promoter Score), and how does G2 use it alongside other data?  (43:36) – Why is the Net Promoter Score (NPS) considered valuable?  (47:39) – Who creates the actionable steps in the Voice of the Employee report? How do they assist leaders in improving performance and experience?  (48:41) – What AI system does G2 use to synthesize employee data?(52:09) – Mic drop: What impact can HR have on business performance?  

Highlights from the episode include:-Why having a successor doesn't mean you've solved for succession.-The real risks of passing your business to an underprepared or undercapitalized G2.-Why external buyers may offer a better deal - and still keep your G2 in the picture.-How top acquiring firms use process, mentorship, and scale to support long-term success.-The critical mindset shift advisors must make to ensure client continuity and practice value.If you've already “picked your person” but haven't explored every option - or if you've avoided the conversation altogether - this episode offers the clarity you didn't know you needed.Listen now and be sure to subscribe on your favorite podcast platform.Want to connect with Frank and the team? Reach out at:Frank@EliteConsultingPartners.comStacey@EliteConsultingPartners.comDM Frank on Instagram: @FrankLaRosa.Elite

kyousuke Falcons move instead of Spirit upgrade, Astana surprises in NIP, Astralis, and FURIA playoff runs, big G2 visa blunder, StarLadder Budapest Major announced, and urging electronic to give up IGLing in this episode of HLTV Confirmed!➡️ Follow us for updates:   / hltvconfirmed  

In a new Summoning Insight, Thorin and Yamato discuss the decline of G2 in the LEC, the serious allegations against MKOI's workplace, the Twitter drama between T1 fans and Aux, the latest results from the LPL and LCK, and more! ​Get up to 10 FREE meals and a free item for life at https://www.hellofresh.com/lfn10fm Go to https://www.buyraycon.com/lfn TODAY to get up to 15% off sitewide!

In this episode host James Mackey sits down with Lupe Colangelo, Director of Alumni Engagement & Employer Partnerships at General Assembly.They provide insights into the evolving tech talent landscape with a special focus on AI hiring trends and challenges faced by employers and job seekers alike. Lupe shares key findings from GA's State of Tech Talent report while discussing practical strategies for building sustainable talent pipelines in a rapidly changing tech environment.For more insights, check out General Assembly's State of Tech Talent report HERE. Thank you to our sponsor, SecureVision, for making this show possible! Our host James Mackey Follow us:https://www.linkedin.com/company/82436841/#1 Rated Embedded Recruitment Firm on G2!https://www.g2.com/products/securevision/reviewsThanks for listening!

FaZe get s1mple for Dallas and the Major in place of broky, Astralis disband looking possible, Vitality continue their dominance streak, Falcons making another final, and Spirit's time to prove themselves - this and more in this episode of HLTV Confirmed!➡️ Follow us for updates:   / hltvconfirmed  

Head to https://FACTORMEALS.COM/VALORANT50OFF to get 50% off your first box!

SaaStr 801: AI, M&A, and the Future of SaaS: Lessons from Marc Benioff, Chair, CEO & Co-Founder of Salesforce Join us for as SaaStr CEO and Founder Jason Lemkin sits down for a conversation with Mark Benioff, the CEO, Chair and Co-Founder of Salesforce. Together, we delve into the practical applications of AI in the B2B space. With 40 billion under Salesforce's belt, this discussion sheds light on how AI is transforming enterprise software. Learn about Salesforce's major acquisitions like Tableau and Slack, the evolution of their product offerings, and how they seamlessly integrate AI with business intelligence and analytics. Mark also shares insights on the strategic direction of Salesforce, the significance of data management, and the role of AI assistants in revolutionizing customer service and product development. Tune in for a glimpse into the future of enterprise software and the impactful initiatives driven by Salesforce. -----------------  Hey everybody. SaaStr Annual is almost here. It's May 13th to the 15th, right here in the SF Bay, the heart of the AI Revolution, and you've gotta be part of it in B2B and be it SaaStr 2025. We'll have an incredible line above speakers, the best in SaaS and AI. From HubSpot and Perplexity from Anthropic, to OpenAI, from Snowflake to Cursor, to Google Coud, to Box to IBM and more. We'll have AI matchmaking for founders and investors for the first time,  and we'll have over 1,000+ C-level executives at our VIP summits. It's gonna be great. So we'll see you there. If you want to come in person, use my code Jason20 before tickets sell out.  And we'll see anyone that can't make it in person on our live streams. It'll be all over my Twitter and LinkedIn and everywhere. May 13th to the 15th 2025. It's gonna rock. --------------------------------------------------------------------------------------------  Hey, are you tired of listening to hours and hours of sales calls? Recording is yesterday's game, folks. Yesterday's game attention.com unleashes an army of AI sales agents that auto update your CRM build custom sales decks. Spot cross-sale signals and score calls even before the coffee cold. Teams like Bamboo, HR, and scale AI already automate their sales and rev ops using customer conversations. Step into the future at attention.com/saastr. ------------------------------------------------------------------------------------------- Do you know what would make your customer service helpdesk dramatically better? Dumping it and switching to Intercom.  But, youʼre not quite ready to make that change. We get it!   Thatʼs why Fin, the worldʼs leading AI customer service agent, is now available on every helpdesk.   Fin can instantly resolve up to 80% of your tickets,  Which makes your customers happier. And you can get off the customer service rep hiring treadmill.   Fin by Intercom. Named the #1 AI Agent in G2ʼs Winter Report.      Learn more at : inter.com/saastr   --------------------------------------------------------------------------------------------

Thinking about selling your business? You need strong G2 & G3 leadership in place first.Tune into my solocast episode to see why it's a game-changer for valuation, deal structure, and a smooth exit.If you're an investor or business owner planning for the future, pay close attention…Because leadership gaps can kill a deal before it even starts.A strong leadership pipeline ensures: Higher business valuation More attractive deal structures Seamless mergers & acquisitions A legacy that outlasts you Most founders wait too long to set this up—don't be one of them.Want the full breakdown? • • •FOR MORE ON THIS EPISODE:https://www.coreykupfer.com/blog/G2matters• • •FOR MORE ON COREY KUPFER:https://www.linkedin.com/in/coreykupfer/http://coreykupfer.com/ Corey Kupfer is an expert strategist, negotiator, and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker. He is deeply passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.Get deal-ready with the DealQuest Podcast with Corey Kupfer, where like-minded entrepreneurs and business leaders converge, share insights and challenges, and success stories. Equip yourself with the tools, resources, and support necessary to navigate the complex yet rewarding world of dealmaking. Dive into the world of deal-driven growth today!

Demi returns to Cape Town, reviews of G2), Pop the Balloon on Netflix; Sinners and Unfinished Business are coming; Michelle Obama isn't getting divorce and wants you to date broke men; Forever POTUS looked like a hater; Jonathan Majors does another round of interviews *sigh*; Toni Braxton and Birdman are good grown and married; LeBron James has a Ken doll; and no interview this week. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Demi returns to Cape Town, reviews of G2), Pop the Balloon on Netflix; Sinners and Unfinished Business are coming; Michelle Obama isn't getting divorce and wants you to date broke men; Forever POTUS looked like a hater; Jonathan Majors does another round of interviews *sigh*; Toni Braxton and Birdman are good grown and married; LeBron James has a Ken doll; and no interview this week. Hosted on Acast. See acast.com/privacy for more information.