Podcasts about G2

The G2 Taxidermy Podcast is back! This week we have some of the hard-working team that keeps the wheels moving behind G2 Taxiderm Supply! We discuss G2 deer forms, day-to-day operations, and the future of G2! Enjoy! https://www.g2taxidermysupply.com/collections/whitetail-forms https://www.oldbarninc.com/⁠ This episode is brought to you by: ⁠https://www.g2taxidermysupply.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

feat. Leo Faria, Tarik, Jawgemo, Valyn, Sacy, TenZ and several bonus Plat Chat members!PLAT CHAT MERCH IS HERE!! https://platchat.com/ Members check the Discord or Community Posts tab on Youtube for $5 off your purchase

The IPO market may be slowing down, but the discipline of operating like a public company has never been more important. In this episode, CJ is joined by Chad Gold, CFO of FullStory and veteran operator with previous stints at G2, SalesLoft, and Rubicon, to discuss how capital markets and financing strategies are shifting in real time. Chad explains why more companies are staying private longer, how the rise of private credit is changing the CFO toolkit, and why building IPO-ready discipline matters even if you never go public. The conversation also dives into one of his specialties—pricing models and sales incentives—covering how seat-based, usage, and blended structures influence rep behavior, comp plans, and long-term revenue quality, as well as how the wrong incentives can quietly derail a business. Finally, Chad reflects on lessons from his early career at Home Depot and how fundamentals from retail operations still inform his instincts in SaaS today.—LINKS: Chad Gold on LinkedIn: https://www.linkedin.com/in/chadgold/Fullstory: https://www.fullstory.com/CJ on X (@cjgustafson222): https://x.com/cjgustafson222 Mostly metrics: https://www.mostlymetrics.comRELATED EPISODES:G2 CFO Chad Gold on Building A Durable Career as a Venture Backed Exec:Big Systems Thinking for Building a Finance Org: Advice From a Zoom Hypergrowth Survivor:—TIMESTAMPS:(02:14) Sponsors – Mercury | RightRev | Tipalti(06:10) What's New at FullStory(09:22) Hypotheses, Data, and Unlocking Use Cases(10:13) Early CFO Career and the Evolution of Data(11:09) From Deterministic Models to Analytics-Driven Forecasting(12:17) Cohorts, Segmentation, and Revenue Quality(13:17) Why Companies Stay Private Longer(15:28) Sponsors – Aleph | Rillet | Fidelity P.S.(19:01) Capital Flows Into Hot Sectors Like AI and Cybersecurity(20:20) More Companies Going Private Than Public(21:41) Costs and Tradeoffs of Being Public(22:46) Secondary Markets and Access to Top Companies(24:14) Staying Private Longer and CFO Planning(25:29) Keeping the Org Exit-Ready(26:10) The Rise of Private Credit(27:37) Banks vs. Venture Debt After SVB(30:47) Pricing Models Across Chad's CFO Roles(35:47) How to Incentivize Sales Reps Across Pricing Models(43:26) Lessons From Home Depot + Lightning Round—SPONSORS:Mercury is business banking built for builders, giving founders and finance pros a financial stack that actually works together. From sending wires to tracking balances and approving payments, Mercury makes it simple to scale without friction. Join the 200,000+ entrepreneurs who trust Mercury and apply online in minutes at https://www.mercury.comRightRev automates the revenue recognition process from end to end, gives you real-time insights, and ensures ASC 606 / IFRS 15 compliance—all while closing books faster. For RevRec that auditors actually trust, visit https://www.rightrev.com and schedule a demo.Tipalti automates the entire payables process—from onboarding suppliers to executing global payouts—helping finance teams save time, eliminate costly errors, and scale confidently across 200+ countries and 120 currencies. More than 5,000 businesses already trust Tipalti to manage payments with built-in security and tax compliance. Visit https://www.tipalti.com/runthenumbers to learn more.Aleph automates 90% of manual, error-prone busywork, so you can focus on the strategic work you were hired to do. Minimize busywork and maximize impact with the power of a web app, the flexibility of spreadsheets, and the magic of AI. Get a personalised demo at https://www.getaleph.com/runRillet is the AI-native ERP modern finance teams are switching to because it's faster, simpler, and 100% built for how teams operate today. See how fast your team can move. Book a demo at https://www.rillet.com/metricsFidelity Private Shares is the all-in-one equity management platform that keeps your cap table clean, your data room organized, and your equity story clear—so you never risk losing a fundraising round over messy records. Schedule a demo at https://www.fidelityprivateshares.com and mention Mostly Metrics to get 20% off.#CFOInsights #SaaSFinance #CapitalMarkets #IPOReady #RevenueStrategy #GrowthStageCFO This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com

Think company research has to take hours? Think again. Most job seekers either fall down endless rabbit holes or show up unprepared and it's costing them interviews, offers, and even salary.That's why in this episode, I bring in Olivia, our Director of Customer Success, to reveal the game-changing strategy for researching any company in just 15 minutes. We'll show you exactly what to look for (and what to skip), how to use resources like G2 reviews and SEC filings to your advantage, and the way smart research can even boost your compensation—all with real client stories and tangible takeaways you can implement today.You'll walk away with a research checklist that slices your prep time in half, surfaces the insights that matter, and most importantly, positions you as a standout candidate who's never caught off-guard. Want to know the research secrets that transform offers? Hit play and let's dive in.02:37 – How Spending Too Much (or Too Little) Time on Company Research Can Cost You the Job Offer 5:02 – Why Demonstrating Customer Success Skills in Your Research Sets You Apart from Other Candidates 8:20 – The Secret to Doing Effective 15-Minute Company Research Without Panic or Overwhelm 10:06 – Why Knowing a Company's Value Proposition Matters More Than Memorizing Their Mission Statement11:40 – The Fastest Way to Find a Company's Value Prop (Hint: Case Studies and AI Can Do the Work for You)14:05 – How to Quickly Analyze Financial Data Like SEC Filings Even if You're Not a Numbers Person17:20 – A Real-Life Example of How a Job Seeker Used G2 Reviews to Negotiate a Higher Base Salary18:54 – Why “Uncomfortable” Research Topics (Like Negative Reviews or WARN Notices) Can Help You Make Smart Career Choices22:53 – The Checklist and AI Playbook: How to Make Scalable Research a Repeatable Habit (Without the Rabbit Holes)24:46 – Why It's Crucial to Time Your Research (You Don't Need to Know Everything Before You Apply)

For episode 609 of the BlockHash Podcast, host Brandon Zemp is joined by Co-founders Roman Georgio & Caelum Forder to discuss Coral.Roman is Ex-Eigent AI and CAMEL-AI, where he built multi-agent systems and synthetic data engines for AGI research. Previously helped scale one of G2's top 20 fastest-growing startups as part of its growth team. Now leading Coral to define the infrastructure layer for intelligent agent ecosystems. Caelum has over a decade of AI experience across Eigent AI, CAMEL-AI, IBM, and Conjecture. Creator of MoneyPrinter (a private autonomous trading engine) and Code Refactor (an AI-enhanced dev productivity tool). Architecting Coral's protocol stack for agent communication, orchestration, and trust. ⏳ Timestamps: (0:00) Introduction(0:58) Who are Roman & Caelum?(2:55) What is Coral?(7:32) Benefits of deploying on Coral(11:35) Dev incentives(15:03) AI Agent Library/Marketplace(21:30) Use-cases(25:55) Coral token(26:34) Future of Agentic AI(29:40) Coral roadmap 

This week on TransMissions Dr. Wu goes G2, Takara teases yet another Soundwave, and Mattel's got more Master of the Universe/Transformers crossover figures. All this and much, much more on this episode of TransMissions! Order our exclusive Skybound Transformers #1 comic with cover art by E.J. Su! Want some TransMissions swag? Check out our online shop, powered by Dashery! Show Notes: If you enjoy TransMissions, please rate us and subscribe on Apple Podcasts and Spotify! These ratings greatly help podcasts become more discoverable to other people using those services and is an easy way to help out our show. Contact us: Continue reading The post You’ve got the Touch, I’ve got the Power! appeared first on TransMissions Podcast Network.

This week on TransMissions Dr. Wu goes G2, Takara teases yet another Soundwave, and Mattel's got more Master of the Universe/Transformers crossover figures. All this and much, much more on this episode of TransMissions! Order our exclusive Skybound Transformers #1 comic with cover art by E.J. Su! Want some TransMissions swag? Check out our online shop, powered by Dashery! Show Notes: If you enjoy TransMissions, please rate us and subscribe on Apple Podcasts and Spotify! These ratings greatly help podcasts become more discoverable to other people using those services and is an easy way to help out our show. Contact us: Continue reading The post You’ve got the Touch, I’ve got the Power! appeared first on TransMissions Podcast Network.

Esportmaníacos 2382: En el programa de hoy hemos hablado sobre todo lo relacionado con Apples, assistant coach de Karmine Corp, quién ha sido suspendido del club. Después hemos visto los partidos de las LEC Finals en las cuales G2 se ha vuelto a imponer como campeón. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:10:00 - Todo lo relacionado con Apples 01:03:30 - KC vs FNC 01:21:00 - FNC vs KOI 01:40:00 - KOI vs G2

#285 Creative Strategy | In this episode, Dave is joined by Pranav Piyush, Founder & CEO of Paramark, a measurement platform helping B2B and B2C companies run smarter marketing experiments. Pranav is known for turning strategy documents into repeatable creative processes that generate campaigns, ads, and content tied directly to a company's story.Dave and Pranav cover:How to translate your company narrative into concrete marketing campaigns and creative hooks across channelsWhy creative output (not measurement) is the biggest bottleneck for most B2B marketing teams todayThe frameworks like category entry points, jobs-to-be-done, and behavioral psychology that help marketers spark fresh, testable campaign ideas month after monthYou can expect a practical, example-filled conversation on turning strategy into execution and building a creative engine that never runs dry.Timestamps(00:00) - – Intro and audience roll call (05:09) - – Why narratives often get stuck in a Google Doc (08:09) - – Foundational docs you need before creating campaigns (13:09) - – Category entry points and jobs-to-be-done explained (17:09) - – How to feed company inputs into AI tools (23:09) - – Generating ad campaign ideas with real examples (25:09) - – Using analogies (like basketball) to explain complex concepts (29:54) - – Where AI falls short (and why human judgment matters) (32:54) - – Mining sales call transcripts for campaign hooks (36:54) - – Turning customer objections into marketing messages (40:54) - – Repurposing podcasts, presentations, and blog posts into new formats (44:54) - – Systemizing idea generation for repeatable output (48:54) - – Closing thoughts and audience Q&A Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

Paul Thurrott reports live from Maui with exciting details on Qualcomm's next-gen Snapdragon X2 Elite chip and how it could shake up the PC world, while behind the scenes, Microsoft quietly drifts further from OpenAI just as an NVIDIA mega-deal makes headlines. Is Windows about to get its biggest reboot in years, and can ARM finally topple Intel? Windows 25H2 is imminent: The real ISOs and eKBs are here! Paul's Arm-based trip to Mexico and Arm-based Apple-tastic experience at Snapdragon Summit And yet. It's Week D. And we didn't get any preview updates (for 24H2) Windows AI Labs is a thing If you're migrating from Windows 10 get a Windows 11 on Arm PC, Microsoft suggests New AI features coming to Notepad, Paint, and Snipping Tool New Dev and Beta (and Canary) builds: Click to Do translation, Share with Copilot, Accounts management improvements AI The Microsoft/OpenAI rift widens yet again NVIDIA invests $100 billion in OpenAI, days after "investing" $5 billion in Intel Intel will keep making its own GPUs because who gives a crap Microsoft is bringing Anthropic Claude to Microsoft 365 Copilot - "Model choice" Microsoft reportedly trying to pay publishers for content used by AI Microsoft Teams is getting more agents Google Chrome is getting a major AI update Snapdragon Summit 2025 6G, AI as the new UI, glasses as the next wave, Android PCs out of nowhere X2 Elite and X2 Elite Extreme (with up to 18 cores for ultra-premium PCs) 3rd Gen Oryon CPU (X2 was 1st gen, last year's phone chip was G2) 75 percent faster CPU perf than competition at ISO power First Arm chip to hit 5+ GHz New Adreno GPU architecture with 2.3x perf per watt and power efficiency over previous gen Hexagon NPU with 80 TOPS for "concurrent AI experiences" on Copilot+ PCs Supports latest 5G SD X75 modem, Wi-Fi 7, BT 5.4 75 percent faster CPU perf than competition at ISO power Bad news: First half of 2026 availability Not in the press release: The secret of why X2 Elite Extreme is so fast Xbox Microsoft raises Xbox console prices for the second time in 2025 Here comes the Gaming Copilot on Windows 11 Google is copying it on Android and bringing Android and native games to Windows now Tips and Picks Tip of the week: Think of 1 story for everyone you care about App pick of the week: Notion 3.0 RunAs Radio this week: Managing Vendor Incidents with Mandi Walls Brown liquor pick of the week: High Coast Whisky Quercus IV Mongolica Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit uscloud.com cachefly.com/twit

Paul Thurrott reports live from Maui with exciting details on Qualcomm's next-gen Snapdragon X2 Elite chip and how it could shake up the PC world, while behind the scenes, Microsoft quietly drifts further from OpenAI just as an NVIDIA mega-deal makes headlines. Is Windows about to get its biggest reboot in years, and can ARM finally topple Intel? Windows 25H2 is imminent: The real ISOs and eKBs are here! Paul's Arm-based trip to Mexico and Arm-based Apple-tastic experience at Snapdragon Summit And yet. It's Week D. And we didn't get any preview updates (for 24H2) Windows AI Labs is a thing If you're migrating from Windows 10 get a Windows 11 on Arm PC, Microsoft suggests New AI features coming to Notepad, Paint, and Snipping Tool New Dev and Beta (and Canary) builds: Click to Do translation, Share with Copilot, Accounts management improvements AI The Microsoft/OpenAI rift widens yet again NVIDIA invests $100 billion in OpenAI, days after "investing" $5 billion in Intel Intel will keep making its own GPUs because who gives a crap Microsoft is bringing Anthropic Claude to Microsoft 365 Copilot - "Model choice" Microsoft reportedly trying to pay publishers for content used by AI Microsoft Teams is getting more agents Google Chrome is getting a major AI update Snapdragon Summit 2025 6G, AI as the new UI, glasses as the next wave, Android PCs out of nowhere X2 Elite and X2 Elite Extreme (with up to 18 cores for ultra-premium PCs) 3rd Gen Oryon CPU (X2 was 1st gen, last year's phone chip was G2) 75 percent faster CPU perf than competition at ISO power First Arm chip to hit 5+ GHz New Adreno GPU architecture with 2.3x perf per watt and power efficiency over previous gen Hexagon NPU with 80 TOPS for "concurrent AI experiences" on Copilot+ PCs Supports latest 5G SD X75 modem, Wi-Fi 7, BT 5.4 75 percent faster CPU perf than competition at ISO power Bad news: First half of 2026 availability Not in the press release: The secret of why X2 Elite Extreme is so fast Xbox Microsoft raises Xbox console prices for the second time in 2025 Here comes the Gaming Copilot on Windows 11 Google is copying it on Android and bringing Android and native games to Windows now Tips and Picks Tip of the week: Think of 1 story for everyone you care about App pick of the week: Notion 3.0 RunAs Radio this week: Managing Vendor Incidents with Mandi Walls Brown liquor pick of the week: High Coast Whisky Quercus IV Mongolica Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit uscloud.com cachefly.com/twit

Paul Thurrott reports live from Maui with exciting details on Qualcomm's next-gen Snapdragon X2 Elite chip and how it could shake up the PC world, while behind the scenes, Microsoft quietly drifts further from OpenAI just as an NVIDIA mega-deal makes headlines. Is Windows about to get its biggest reboot in years, and can ARM finally topple Intel? Windows 25H2 is imminent: The real ISOs and eKBs are here! Paul's Arm-based trip to Mexico and Arm-based Apple-tastic experience at Snapdragon Summit And yet. It's Week D. And we didn't get any preview updates (for 24H2) Windows AI Labs is a thing If you're migrating from Windows 10 get a Windows 11 on Arm PC, Microsoft suggests New AI features coming to Notepad, Paint, and Snipping Tool New Dev and Beta (and Canary) builds: Click to Do translation, Share with Copilot, Accounts management improvements AI The Microsoft/OpenAI rift widens yet again NVIDIA invests $100 billion in OpenAI, days after "investing" $5 billion in Intel Intel will keep making its own GPUs because who gives a crap Microsoft is bringing Anthropic Claude to Microsoft 365 Copilot - "Model choice" Microsoft reportedly trying to pay publishers for content used by AI Microsoft Teams is getting more agents Google Chrome is getting a major AI update Snapdragon Summit 2025 6G, AI as the new UI, glasses as the next wave, Android PCs out of nowhere X2 Elite and X2 Elite Extreme (with up to 18 cores for ultra-premium PCs) 3rd Gen Oryon CPU (X2 was 1st gen, last year's phone chip was G2) 75 percent faster CPU perf than competition at ISO power First Arm chip to hit 5+ GHz New Adreno GPU architecture with 2.3x perf per watt and power efficiency over previous gen Hexagon NPU with 80 TOPS for "concurrent AI experiences" on Copilot+ PCs Supports latest 5G SD X75 modem, Wi-Fi 7, BT 5.4 75 percent faster CPU perf than competition at ISO power Bad news: First half of 2026 availability Not in the press release: The secret of why X2 Elite Extreme is so fast Xbox Microsoft raises Xbox console prices for the second time in 2025 Here comes the Gaming Copilot on Windows 11 Google is copying it on Android and bringing Android and native games to Windows now Tips and Picks Tip of the week: Think of 1 story for everyone you care about App pick of the week: Notion 3.0 RunAs Radio this week: Managing Vendor Incidents with Mandi Walls Brown liquor pick of the week: High Coast Whisky Quercus IV Mongolica Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit uscloud.com cachefly.com/twit

Paul Thurrott reports live from Maui with exciting details on Qualcomm's next-gen Snapdragon X2 Elite chip and how it could shake up the PC world, while behind the scenes, Microsoft quietly drifts further from OpenAI just as an NVIDIA mega-deal makes headlines. Is Windows about to get its biggest reboot in years, and can ARM finally topple Intel? Windows 25H2 is imminent: The real ISOs and eKBs are here! Paul's Arm-based trip to Mexico and Arm-based Apple-tastic experience at Snapdragon Summit And yet. It's Week D. And we didn't get any preview updates (for 24H2) Windows AI Labs is a thing If you're migrating from Windows 10 get a Windows 11 on Arm PC, Microsoft suggests New AI features coming to Notepad, Paint, and Snipping Tool New Dev and Beta (and Canary) builds: Click to Do translation, Share with Copilot, Accounts management improvements AI The Microsoft/OpenAI rift widens yet again NVIDIA invests $100 billion in OpenAI, days after "investing" $5 billion in Intel Intel will keep making its own GPUs because who gives a crap Microsoft is bringing Anthropic Claude to Microsoft 365 Copilot - "Model choice" Microsoft reportedly trying to pay publishers for content used by AI Microsoft Teams is getting more agents Google Chrome is getting a major AI update Snapdragon Summit 2025 6G, AI as the new UI, glasses as the next wave, Android PCs out of nowhere X2 Elite and X2 Elite Extreme (with up to 18 cores for ultra-premium PCs) 3rd Gen Oryon CPU (X2 was 1st gen, last year's phone chip was G2) 75 percent faster CPU perf than competition at ISO power First Arm chip to hit 5+ GHz New Adreno GPU architecture with 2.3x perf per watt and power efficiency over previous gen Hexagon NPU with 80 TOPS for "concurrent AI experiences" on Copilot+ PCs Supports latest 5G SD X75 modem, Wi-Fi 7, BT 5.4 75 percent faster CPU perf than competition at ISO power Bad news: First half of 2026 availability Not in the press release: The secret of why X2 Elite Extreme is so fast Xbox Microsoft raises Xbox console prices for the second time in 2025 Here comes the Gaming Copilot on Windows 11 Google is copying it on Android and bringing Android and native games to Windows now Tips and Picks Tip of the week: Think of 1 story for everyone you care about App pick of the week: Notion 3.0 RunAs Radio this week: Managing Vendor Incidents with Mandi Walls Brown liquor pick of the week: High Coast Whisky Quercus IV Mongolica Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit uscloud.com cachefly.com/twit

Paul Thurrott reports live from Maui with exciting details on Qualcomm's next-gen Snapdragon X2 Elite chip and how it could shake up the PC world, while behind the scenes, Microsoft quietly drifts further from OpenAI just as an NVIDIA mega-deal makes headlines. Is Windows about to get its biggest reboot in years, and can ARM finally topple Intel? Windows 25H2 is imminent: The real ISOs and eKBs are here! Paul's Arm-based trip to Mexico and Arm-based Apple-tastic experience at Snapdragon Summit And yet. It's Week D. And we didn't get any preview updates (for 24H2) Windows AI Labs is a thing If you're migrating from Windows 10 get a Windows 11 on Arm PC, Microsoft suggests New AI features coming to Notepad, Paint, and Snipping Tool New Dev and Beta (and Canary) builds: Click to Do translation, Share with Copilot, Accounts management improvements AI The Microsoft/OpenAI rift widens yet again NVIDIA invests $100 billion in OpenAI, days after "investing" $5 billion in Intel Intel will keep making its own GPUs because who gives a crap Microsoft is bringing Anthropic Claude to Microsoft 365 Copilot - "Model choice" Microsoft reportedly trying to pay publishers for content used by AI Microsoft Teams is getting more agents Google Chrome is getting a major AI update Snapdragon Summit 2025 6G, AI as the new UI, glasses as the next wave, Android PCs out of nowhere X2 Elite and X2 Elite Extreme (with up to 18 cores for ultra-premium PCs) 3rd Gen Oryon CPU (X2 was 1st gen, last year's phone chip was G2) 75 percent faster CPU perf than competition at ISO power First Arm chip to hit 5+ GHz New Adreno GPU architecture with 2.3x perf per watt and power efficiency over previous gen Hexagon NPU with 80 TOPS for "concurrent AI experiences" on Copilot+ PCs Supports latest 5G SD X75 modem, Wi-Fi 7, BT 5.4 75 percent faster CPU perf than competition at ISO power Bad news: First half of 2026 availability Not in the press release: The secret of why X2 Elite Extreme is so fast Xbox Microsoft raises Xbox console prices for the second time in 2025 Here comes the Gaming Copilot on Windows 11 Google is copying it on Android and bringing Android and native games to Windows now Tips and Picks Tip of the week: Think of 1 story for everyone you care about App pick of the week: Notion 3.0 RunAs Radio this week: Managing Vendor Incidents with Mandi Walls Brown liquor pick of the week: High Coast Whisky Quercus IV Mongolica Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit uscloud.com cachefly.com/twit

Paul Thurrott reports live from Maui with exciting details on Qualcomm's next-gen Snapdragon X2 Elite chip and how it could shake up the PC world, while behind the scenes, Microsoft quietly drifts further from OpenAI just as an NVIDIA mega-deal makes headlines. Is Windows about to get its biggest reboot in years, and can ARM finally topple Intel? Windows 25H2 is imminent: The real ISOs and eKBs are here! Paul's Arm-based trip to Mexico and Arm-based Apple-tastic experience at Snapdragon Summit And yet. It's Week D. And we didn't get any preview updates (for 24H2) Windows AI Labs is a thing If you're migrating from Windows 10 get a Windows 11 on Arm PC, Microsoft suggests New AI features coming to Notepad, Paint, and Snipping Tool New Dev and Beta (and Canary) builds: Click to Do translation, Share with Copilot, Accounts management improvements AI The Microsoft/OpenAI rift widens yet again NVIDIA invests $100 billion in OpenAI, days after "investing" $5 billion in Intel Intel will keep making its own GPUs because who gives a crap Microsoft is bringing Anthropic Claude to Microsoft 365 Copilot - "Model choice" Microsoft reportedly trying to pay publishers for content used by AI Microsoft Teams is getting more agents Google Chrome is getting a major AI update Snapdragon Summit 2025 6G, AI as the new UI, glasses as the next wave, Android PCs out of nowhere X2 Elite and X2 Elite Extreme (with up to 18 cores for ultra-premium PCs) 3rd Gen Oryon CPU (X2 was 1st gen, last year's phone chip was G2) 75 percent faster CPU perf than competition at ISO power First Arm chip to hit 5+ GHz New Adreno GPU architecture with 2.3x perf per watt and power efficiency over previous gen Hexagon NPU with 80 TOPS for "concurrent AI experiences" on Copilot+ PCs Supports latest 5G SD X75 modem, Wi-Fi 7, BT 5.4 75 percent faster CPU perf than competition at ISO power Bad news: First half of 2026 availability Not in the press release: The secret of why X2 Elite Extreme is so fast Xbox Microsoft raises Xbox console prices for the second time in 2025 Here comes the Gaming Copilot on Windows 11 Google is copying it on Android and bringing Android and native games to Windows now Tips and Picks Tip of the week: Think of 1 story for everyone you care about App pick of the week: Notion 3.0 RunAs Radio this week: Managing Vendor Incidents with Mandi Walls Brown liquor pick of the week: High Coast Whisky Quercus IV Mongolica Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit uscloud.com cachefly.com/twit

PLAT CHAT MERCH IS HERE!! https://platchat.com/ Members check the Discord or Community Posts tab on Youtube for $5 off your purchase

On this episode of The Founder's Sandbox, Brenda speaks with Anbern R. Guarrine: a partner of The Guarrine Group (tGG), a global training company based in Illinois. tGG has facilitated team building, leadership, and organizational development workshops around the world for over 30 years. tGG partners with excellent facilitators who help groups have FUN, which is a hallmark of tGG Anbern R. Guarrine calls herself a "Facilitator of Family Play." By facilitating games, she helps participants gain insights about their strengths, their relationships with peers, and how they can use their skills to move forward in their professional and professional lives. As a partner in tGG, Anbern enjoys challenging herself by taking on uninteresting topics and developing them into fun, game-based learning modules. She is Gallup trained in Strengths Coaching and has received the Family Firm Institute (FFI) Certificate in Family Business Advising. She enjoys sharing best practices with professionals of various disciplines and continually grows her understanding of the consulting space. You can find out more at: https://www.theguarrinegroup.com/       Transcript:  00:04 Welcome back to the Founder's Sandbox. I am Brenda McCabe, your host, now in this fourth season  of the Founder's Sandbox podcast. This monthly podcast reaches entrepreneurs, business owners who learn about 00:33 building resilient, purpose-driven, and scalable businesses with great corporate governance. My guests also share this mission and actually working with entrepreneurs and um business owners  to also work on those aspects, each in their own manner. My guests are  founders,  professional service providers, who like me want to use the power of the enterprise, be it small, medium, or large. 01:02 to make change for a better world. Through storytelling with a guest on topics that's gonna touch on their, you know, why they do what they do today. And we are recreating a fun sandbox environment where we can equip one business owner at a time to build a better world. Today, I'm absolutely delighted to have as my guest, Anberne Guarrine. Guarrine? 01:31 Anberne Guarrine. Yes, Anberne Guarrine. um And she is, thank you, Anberne, for joining the podcast today as CEO and founder, the co-founder of the Guarine Group out of Illinois. As the founder sandbox host, Brenda McCabe and blogger, I often have guests who speak about playfulness and innovation. 01:59 And I write about the hidden value  that playfulness brings to innovation and creativity in teams. When Anber was introduced to me by a fellow guest, um she truly brings uh the playfulness that is used in the  business environment to a next level. As facilitator of family play, think listeners. We're team building. 02:27 rubber ducks and beach balls meet second and third generation family business owners. So I am absolutely delighted to have you here today. Thank you, Ann-Bern.  Oh, thanks for having me. I'm so excited.  Fantastic. So  I would love you to share with uh my listeners the origin story. I mean, how did  you use playfulness  in the business environment in a very structured 02:56 manner now you're going on I believe 10 years  with the Guarine group working with family owned businesses. What was the origin? What was that seed that you had in your mind? Thank you. Yeah, so when I was in college undergrad  is psychology and  I learned that I like working with groups. Okay. And so while I was 03:21 you know, doing my day job  of whatever it was that I was doing, I knew that I always gravitated towards doing team buildings and leadership programs. And so  at some point I said, you know what, I should start making this a business. And so the entrepreneurial spirit came in and I created a training company with a friend of mine. And so we were doing team buildings and leadership and communication programs. 03:51 We had corporate groups. We also had  government contracts.  And at some point, it was really all fun. I was doing what I wanted to do, but at some point there was just a tug in the heart, know, in my spirit. I was looking for something more. I was looking for sustainable impact because I was thinking as fun and as wonderful as our experience is with the groups that I was doing. 04:20 I just felt like  there's gotta be something more. There's gotta be more sustainable  impact. And around that time, my business partner's brother  said, you know, I'm going into inheritance planning. I'm thinking maybe my clients need some team building.  And  you know, I know a whole lot about team building and groups. 04:46 I did not know a whole lot about families and especially families who own businesses together. That's  a whole different dynamics. And so my, my business partner and I,  you know,  went through what resources can we get? And we found that there is a group that actually does this  for a living. Yes. They do family business consulting. And so  we both got our certificate for family business advising. 05:15 And then we hit the ground running. um But we cannot shake off our fun activities and our games. We can't shake it off. And so we took it with us in the family boardroom. And that's how I got started. And I still use rubber ducks and beach balls and whatnot. Right. And later on in the interview, you'll talk about what a typical engagement looks like, right, with the Guarani group. 05:45 in which uh you not only touch on  the family use family play, right playfulness, but you also get into kind of the um Constitution of the family. So let's carry on. Let's carry on. You know, what have you found is unique  about the family business experience? Unlike working for the corporates, right?  What is that? I don't know secret sauce. 06:12 that are the uniqueness that you've had to kind of curate your business around? Yeah, so what I found out  is that uh family businesses actually live in three ecosystems, okay, whether they're aware or not, there's the ecosystem of the family. There's the ecosystem of the business. And then there's the ecosystem of  ownership. 06:41 And those three systems have different values. They protect those values differently and they have different goals. So let me explain this. If you think about your family, you think about your objective is to support the growth and development of everyone in the family. Your values are love, unconditional regard, you know, you want everybody to thrive. There's  all of that  social. 07:10 Connections. Yes. When you think about the business experience, you think about people, what are their contributions? How can they help this business grow? We're thinking of keeping the business for the long term. You know, you're making decisions for the long term. And so  you're thinking of profit. You're thinking of growing the company. So those are the values and those are your mindsets, right?  As an owner, oh 07:38 If you are investing in the business, you're thinking of  what's my ROI?  How can I get as much profit in a short period of time? And so those are the values and the objectives. Now, if you think  of all these three circles as not just individual circles, but connected kind of like a Venn diagram. Yes, like a Venn diagram.  A family business is right in the middle of it. 08:04 So you're making decisions, thinking about the family, thinking about ownership, thinking about the business. And  whether you're aware of it or not, you're making the, you have different hats that you're wearing, right? And so what we do as family consultant or consultants to family businesses is we help you kind of untangle that and kind of understand this is my situation and these are my goals for the family, my goals for the business. 08:34 there could be some friction there, but there's also a unity there. And so just the awareness and the appreciation of your unique experience. So uh how do  you, is it typically the CEO, the chairman? um Is it the general counsel? Again, because you're working on uh family wealth um creation,  who is the typical 09:03 uh decision maker that would get engaged with a querying group? So sometimes the people, yeah, no, that's a great question.  Sometimes the people that  make the decision are actually not sometimes not always not the people that have the title. 09:26 So sometimes it is the people that are in the family ecosystem that are not necessarily part of the business or not necessarily owners, but they have a big say in terms of the family dynamics. Interesting. So a confidential mentor is it maybe general counsel, so an outside they're already an outside advisor to the family.  It could be because sometimes when you're very close to the situation,  you 09:54 don't know what you don't know, right? Right, right. Yes. um Sometimes on the rare occasion, there are family leaders who are very in tune to what their family needs and they're constantly looking out, right?  But sometimes there have to be somebody  else that is not currently involved in the day-to-day that says, hey, you might want to have a conversation with this person. Right. 10:24 That makes sense.  Yeah.  Particularly as some family companies evolved to bring in professional management, right? So there are probably many, many aspects or many entry points. All right, you're 10 years into uh the great chlorine group. uh I would love to ask, you know, what are some best practices, right, that you've identified without revealing the names of the businesses? But what have you found to be 10:55 best practices  in, I guess, G2,  G3, right? Yes. um Before I say anything, I want to preface it to say that you see one family business, you just see one family business, so they're not all the same. But there is a thread that is common.  And I'd  like to say three things. So first  is, there is a clear 11:22 and conscious separation  of the family ecosystem and the business ecosystem. And they have two separate government structures. Okay. So for the business, you have your board, have, you know, typically the board would have an independent non-family member that sits on the board.  They have regular meetings that are prepared and scheduled. 11:50 And in the same manner,  the family also has that type of family governance structure. So not as formal as the family board, but you do have what they call a family council. Yes. So it could be a  council of cousins, a council of  siblings, all branches are represented. And this is a way for the family to keep the business of being a family. Right. And so they talk about um 12:19 They talk about uh family gatherings. They talk about traditions.  They talk about, you know, family fun, you know, what do we do,  birthdays and all of that thing. um And so, yeah, so this is, so they're very conscious about keeping the two separate. Yes. So that's the first one. I think the  next um best practice would be that they have a shared purpose. 12:50 They know why are we in business together?  Or why are we hanging out together? What is our what is the legacy that we are leaving in the world? So they have they're very connected to that. And they're, they acknowledge it and they articulate it. And I think that's a great  best practice that I've Yeah, I guess I would call that purpose, right? Purpose. Yes, driven. And it's shared purpose, or purpose. 13:18 And I think the third one would be that they have  a sense of what their values are. Okay.  guides them. And so where their purpose kind of helps them soar and go into the future, their values kind of keep them grounded. Oh, so that they don't just fly away where the wind blows. Does that make sense? It's it does. um I had never it doesn't the at the 13:48 I don't work with family businesses, right? So it's,  I've seen this in very well run  growth companies. They, right? um The shared practice  or the leaving a legacy is typically the founding team, right? Whereas it's a family here.  So I do see a lot of similarities.  And I love your  sharing that values,  it keeps them grounded while the 14:17 shared purpose, right?  Is kind of their long term vision soaring. Yes.  Well, we'll get to meanings of purpose driven later. And I'm certain you'll come back to this. All right. Thank you for sharing that best practices. Now, what does a typical engagement look like? Are you playing all day long?  Or how does play come into how right or  more? um 14:47 Seriously, how would we've already talked about how you may be retained for an engagement, but what would be a typical engagement or typical engagements, right? Depending on the stage  of uh evolution of that, family business. Thank you. Yeah. Yeah. So  we start with finding out what the goals of the family is.  So we talk to individual members. What is it that you want? What are you? 15:14 engaging us for? Are you engaging us for just one day of family fun, which is great?  Are you trying to clarify your values or are you trying to  go deeper dive and create a family constitution? Okay.  And in all of those,  I always lean on my experiential learning background where I take, you know, the the  fun tools, the rubber ducks and the beach balls and the plastic balls. 15:43 sticks  and we play  and I  get everybody to kind of break that ice and forget their hats, know, the  CEO hat or the accounting hat or  whatever hats you have to kind of shed that a little bit and be more human.  And  once we get to that level, then we can talk about,  what are your goals? If your goal is trying to clarify your values, 16:13 what is it when you were playing earlier, how did your value show up? You know,  or when we're talking about a family constitution, we talk about, you know, how do we pass on things from one generation to the next? So when you were passing on the beach ball, how what made it successful? Let's look at that. And are there ways that we can make sure that we do those similar things  as we pass on the baton from  one generation to the next? And,  yeah, and so m 16:43 A typical engagement could be  one day,  we'll do fun and then we'll talk about why does that matter? Okay. Or it could be more deeper dive. And at the end of the day, we have a family constitution that everybody can sign and commit that we can then turn over to their legal counsel to make it more legally binding. Right, right.  So it could be anywhere from three months to six. 17:11 to 12 months, right, depending on the level of engagement and the actual oh whether it's to G2 G3, right, the complexity. Yes. Oh, and these  engagements by  design are probably in person. Okay. Is that correct? They have to be right? Particularly? 17:38 Yeah, so we in the beginning, there's when we're trying to kind of get everybody on board, we could do it online, we could do zoom. But the actual engagement, it will have to be we all have to be breathing the same air. Right?  Yes. Yeah, there's something to be said about sharing the space. There's something to be said about being in the same place. 18:06 being able to touch somebody, being able to hear their laughter real time in the same room. There's just something about that. Yes, that comes from a practitioner's  experience and been  worrying from the worrying group.  And facilitating, I would say good governance and family businesses. 18:32 I just that just occurred to me while we're talking, right? I was so set on playfulness, but also it's really about achieving good corporate governance because you alluded to something here. Well, you know, what does a typical family constitution comprise? What is the comprised of family constitution? Yeah, that's a really good question. So, yeah, so we first off, we define what does family mean to everybody? 18:58 And then we talk about, you know, what are the family practices that we want to keep? So,  um, so that's the, so again, when, when I was talking about the three ecosystems,  the family constitution is meant to kind of  set the stage for governance structures for each of the three ecosystems. Okay. So for the family, what are our values? What are the, what's our legacy? What is our history? 19:27 know, m what is our hopes and dreams for  the family members? Do we have an educational program for, you know, understanding what our history is about? um If there are people that are coming in as married-ins  or in-laws, how do we kind of educate them into our culture? And so that's the family piece.  For the business piece,  we talk about 19:54 What is our hiring process for family members? Do we hire straight out of college? Do they have to have so many years of experience? And then we talk about the tricky things like, okay, do they have  job  evaluation?  Do they have an annual performance reviews? What happens if they don't quite meet the standard? um Can they work directly under their parents? 20:23 know, or their siblings, you know. So, one of these questions that are potential sticky spots, we talk about them ahead of time before  you're actually in that situation and then  all the emotions are wrapped up in  both the brainstorming, trying to figure out the solution, and then you're also in the thick of it. 20:47 So I mentioned the family system, the business system, and then in the ownership system, we talk about things like, do you even have a shareholder's agreement? What happens if somebody wants to sell their shares?  And how do we figure out what the  value of the shares are?  What's the process going to be like? How long will it take? we pay them immediately, or do we want to think about  long term? 21:14 Do the other siblings or the other family members have the right of first refusal?  Can they just share, you know, all these things. Right.  So we talk about those things again, hopefully before you meet the situation, you already have systems in place that allows the family to say, Oh, you know what? We've talked about this. This is our process. This is what we're going to do. Or if we don't have a process. 21:39 then we say, this is our decision-making matrix. This is how we're going to come up with decisions. Because you can't potentially talk about everything. No. There are emotions involved.  Yes. Possibly on a greater scale than in a private company, right?  Yes. so  we recognize that. And so we create systems. How do we make decisions together  if we come up with or if we find ourselves in a situation that we haven't anticipated? 22:10 you know, preparing for your node. Yes, I wonder, you know, why do you continue to have the role of play in your toolkit? Right? Gosh, that's a wonderful question. I see it at the beginning, but do you use it throughout? Just? Yeah. Why is that part of your toolkit? Yes, because it's fun. And, and I, I now say fun, as in both 22:39 F-U-N and also F-U-N-N.  So a friend and colleague of ours,  the late Carl Runke, he  is known, very well known and a  key individual in creating adventure programming.  He coined the term  F-U-N-N, meaning functional understanding, not necessary. Sometimes we do fun things because we have to have fun. 23:09 know, we don't need that said,  my husband in his career as an outdoor education um specialist and director,  he took Carl's idea of FUNM and said, Okay, what if fun has an acronym? And he came up with fundamental universal need. Okay, and he said, it's very basic, as basic as food and water and shelter, the sense of I need to have fun. Like if you look at 23:39 children all over the world, you give them a stick and mud and they're clean, right? And so it's fundamental, it's universal and it's a need.  And  with  neuro-psychology um and all these studies, we now know that FUN is actually a very good tool, not only for brain development for children, but also for neuroplasticity for grownups, right? So if we want to keep our brains fresh, m 24:09 we need to play and it's a need,  right? Right, almost like biological.  And we learn so much better and so much easier when we're in a state of play. So when we're talking about creating a family governance structure,  if the family doesn't know what that is, if the family is not used to having a formal meeting talking about family matters,  it's really hard  to learn that unless you're in a state of 24:38 play.  And so that's the reason why I use play because it brings down the boundaries.  Take the hats off, you know, so you're not formal. You're engaged. You're engaged with your whole body, your whole mind and your soul. Okay, it's easier to learn about the other person and it's easier to learn new skills and new mindsets when you're in a state of play. So yeah, and uh 25:07 I like sharing this story. Einstein  had said when he was, when he gets  stuck in a problem,  he steps away from it and he does something that's not related at all to the problem that he's doing. So sometimes he plays the violin or  he tickers around and he says something about  activating that different part of your brain.  Helps him so that when he goes back, 25:36 and looks at the same problem that he was stuck in, it kind of changes his mindset and he finds different ways to solve that situation. And so if I'm thinking, you know what, if it works for Einstein, it should probably work for us, for ordinary people, right? You heard it here on the founder's sandbox. I love that. You know, I know that quite a few, like mathematicians, scientists, 26:05 even composers, Beethoven like walking, right? Being in nature is an area that foments their creativity. I hadn't thought of that or hadn't heard about the Einstein like stepping away, maybe playing violin, maybe just right doing another activity. Why not play? Why not plenty? Right? Yes. No shame adults. We can increase and improve our neuroplasticity. 26:35 Yes.  Being playful. Yes. Thank you. Can I share with you a story? Yes. So one time I was doing, you know, the typical activities that I was doing.  And  one time a family member in the midst of all the laughter and the like  really big shouts and all of that. And he just said, you know what? I don't remember the last time I played with my siblings.  Oh. 27:03 And this was the time that they got to do that  with their parents. Their parents were all in on the fun. it's like, that is such a gift.  It is such a gift for them to have that experience, but it's a gift, a privilege that I got to see that. And so, yes, it is fun. Wow. Wow. I almost, okay. I got emotional. 27:33 Thank you.  I would like you to have uh this opportunity to provide information  on how to contact you, your group.  This information will be in the show notes. So take it on that, please.  Yeah. Yeah. So our website is the Guarrien group. That's G like George, U-A-R-R-I-N like Nancy. 28:02 Theguarriengroup.com and my email is Anbern, N like Nancy,  B-E-R-N like Nancy at Theguarrienroup.com. That's the best way to get a hold of me. 28:19 But I  like to bring my guests back to my sandbox so we can be playful.  No, seriously, um I am passionate in my own work um with  growth stage companies to provide uh good corporate governance practices while scaling, while finding or increasing the purpose,  and um really 28:48 building that resiliency. And I like to ask each of my guests, you know, what does the term resilience mean to you and your own practice? Yeah. So to me, resilience is like, think of a river that's flowing. Okay.  Even if you put a boulder in front of it, it's going to find its way. It's going to keep going to where it wants to go. Yeah. And to me, that's resilience. Wow. Beautiful. 29:19 and very  visual, I can imagine a boulder and a river. How about purpose driven enterprise? What's purpose driven? ah Purpose driven, I feel like it's our ability to know that our time on this earth is limited.  Okay, we have a role to play. And so  what is my role? And that kind of gives me 29:48 a sense of direction. What am I in this world for?  Wow. 29:59 And that goes for individuals, businesses, families, organizations.  Yeah, I guess you could interchange role with legacy. Yes. Right. Oh, I like that. I like that. Well, you just said it here. And I'm just taking notes. uh And I listen. That's my gift is to my guests.  Final. Well, second to last question, scalable growth. What's scalable? So how can you 30:28 scale those. I imagine you in your daily work, generation two, generation three, that's you think about this a lot. Yes. I think scalable  is creating the right foundation. Okay. So that when  as you grow,  your if your foundation is strong, then you can build on top of it anyway, in any way, however big you want to build. So I feel like scalable growth has to be 30:58 on a good foundation.  You know what you're about.  You're rooted in your values. And so you can grow exponentially. Nice. Last question. Yes. Did you have fun in the sandbox today? Gosh, did talking with you savor or satisfy my fundamental universal need? Yes, it did. And we didn't have to revert to  rubber ducks. 31:27 Right? No rubber ducks.  No. Thank you.  So to my listeners, if you like this episode with Anne-Bern Guarine, sign up for the monthly release where founders,  professional service providers, and business owners  share their experience on how to build with strong corporate governance, resilient, scalable, and purpose-driven companies to make profits for good. 31:55 Signing off for this month. Thank you again, Anne-Bern. It was a true pleasure to have you here. My gosh, I had so much fun. Thank you.    

BUFFALO, NY — September 23, 2025 — A new #research paper was #published in Volume 17, Issue 8 of Aging-US on August 7, 2025, titled “Senescent cell heterogeneity and responses to senolytic treatment are related to cell cycle status during senescence induction.” This study, led by first authors Francesco Neri and Shuyuan Zheng, together with corresponding authors Denis Wirtz, Pei-Hsun Wu, and Birgit Schilling from the Buck Institute for Research on Aging, the USC Leonard Davis School of Gerontology, and Johns Hopkins University, reveals that not all aging cells behave the same. The researchers identified key differences between senescent cell subtypes that may influence how well they respond to senolytic drugs. These findings could help guide the development of more effective therapies for age-related diseases. Senescent cells are aged or damaged cells that stop dividing and accumulate in tissues over time. While they play a role in wound healing and protecting against cancer early in life, they can drive chronic inflammation and tissue decline with age. Researchers are exploring ways to selectively remove these cells using senolytic drugs. However, the large variety of senescent cell types has made it difficult to design treatments that work for all of them. This study aimed to better understand the functional differences among senescent cell subpopulations. Using high-resolution imaging, the team analyzed thousands of human endothelial and fibroblast cells growing in the lab. They observed that cells that exited the cell cycle (stopped dividing) in a later phase showed stronger signs of senescence and were more sensitive to senolytic treatment. These cells also produced more IL-6, a molecule associated with inflammation. The findings suggest that DNA content, which varies depending on the cell cycle phase, plays an important role in how aging cells function and how they respond to drugs. “We found that G2-arrested senescent cells feature higher senescence marker expression than G1-arrested senescent cells.” This is the first clear evidence that senescent cells do not all respond equally to treatment. The results suggest that future senolytic therapies could be more successful if they are designed to target specific subtypes of senescent cells, especially those with greater inflammatory potential. While this research was conducted in laboratory cell cultures, it provides a foundation for studying how these findings apply to living tissues. Future work will examine whether similar patterns occur in the body and how this knowledge could lead to more precise and effective treatments for age-related conditions. Understanding the diversity of aging cells is key to developing therapies that are both safer and more targeted. DOI - https://doi.org/10.18632/aging.206299 Corresponding authors - Denis Wirtz — wirtz@jhu.edu, Pei-Hsun Wu — pwu@jhu.edu, and Birgit Schilling — bschilling@buckinstitute.org Abstract video - https://www.youtube.com/watch?v=x8bhKEFLzqA Sign up for free Altmetric alerts about this article - https://aging.altmetric.com/details/email_updates?id=10.18632%2Faging.206299 Subscribe for free publication alerts from Aging - https://www.aging-us.com/subscribe-to-toc-alerts Keywords - aging, cellular senescence, imaging, heterogeneity, senolytics, cell cycle To learn more about the journal, please visit our website at https://www.Aging-US.com​​ and connect with us on social media at: Facebook - https://www.facebook.com/AgingUS/ X - https://twitter.com/AgingJrnl Instagram - https://www.instagram.com/agingjrnl/ YouTube - https://www.youtube.com/@AgingJournal LinkedIn - https://www.linkedin.com/company/aging/ Bluesky - https://bsky.app/profile/aging-us.bsky.social Pinterest - https://www.pinterest.com/AgingUS/ Spotify - https://open.spotify.com/show/1X4HQQgegjReaf6Mozn6Mc MEDIA@IMPACTJOURNALS.COM

#284 Brand | Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser."Dave and Ari Cover:The key differences between category creation and strategic positioning, and why it matters for B2B marketersThe steps to building a brand story that resonates with both your internal team and your target audienceHow focusing on the last 20% of branding efforts can elevate your company above the competitionTimestamps(00:00) - - Intro to Ari (04:33) - - Rapidly Growing Enterprise Browser Company Secures $375M in Series D Funding (08:42) - - SEO Strategy vs Branding (14:09) - - How Brand is an Art and a Science (19:24) - - Challenges in Cybersecurity Branding (21:08) - - Early Stage Marketing (29:48) - - Cognitive Behavioral Branding (34:57) - - How Ari Manages Projects with the Brand Team (37:07) - - Comfortable vs. Uncomfortable Approaches to Brand Strategy (41:25) - - What Founders Really Want to Do (46:31) - - Balancing the Day-to-Day with Visionary Goals Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

De är varandras fiender, samtidigt som Trump kallar Xi för god vän. Hör om maktspelet inför ett kommande möte och vad som står på spel om de möts. Lyssna på alla avsnitt i Sveriges Radio Play. Vad tycker Xi Jinping och Donald Trump om varandra, egentligen? De träffades i både USA och Kina under Trumps första period i Vita huset. Men efter att Trump installerades som president på nytt har de inte setts. Hela världen väntar nu på ett toppmöte mellan ledarna, men hittills har det suttit långt inne. Radiokorrespondenterna Kina synar vilket utrymme som finns för rivalerna Kina och USA att komma överens i handelskriget och vilka olika frågor som ligger på bordet. Och kan det rentav vara så att USA och Kina bäddar för en ännu större deal? Det talas om planer på ett G2, men hur sannolikt är det och vad skulle en sådan uppgörelse betyda för världen? Medverkande: Hanna Sahlberg, Kinareporter. Moa Kärnstrand, Kinakorrespondent. Sara Stenholm, programledare USApodden.Programledare: Björn DjurbergProducent: Therese Rosenvinge

Welcome and Introduction- Will Townsend and Anshel Sag host episode 237 of G2 on 5G- Brief baseball discussion about the Astros and PadresMavenir's AI Strategy- Mavenir CEO's focus on agentic AI to revitalize the company- Discussion on potential replacement of OSS with AI- Skepticism about the extent of AI's role in network operationsIntel and Nvidia Partnership- Announcement of Intel and Nvidia's $5 billion partnership- Implications for 5G and 6G radio and AI at the edge- Potential impact on competitive dynamics in the semiconductor industryVoice over New Radio (VoNR) Launch in Spain- Mass Orange's commercial launch of 5G VoNR service- Benefits of VoNR including HD audio, lower latency, and improved capacity- Significance for the Spanish telecom marketMeta's New AI Smart Glasses- Introduction of second-generation Meta Ray-Bans and Meta Oakley Vanguards- Features including improved battery life, image quality, and AI capabilities- Potential applications in sports and everyday useNATO's 5G Initiative for Military Communications- NATO's Multinational 5G (MN5G) initiative for defense purposes- Dual-use paradigm adapting civilian technologies for military applications- Potential civilian applications in critical infrastructure protectionEchoStar's Spectrum Sell-off- EchoStar CEO Charlie Ergen's comments on becoming an "asset-light growth company"- Discussion on the forced pivot and its impact on the company's future- Implications for the telecom industry and spectrum availabilityClosing Remarks- Invitation for listener engagement and topic suggestions- Contact information for the hosts on social media

In this episode of The Ross Simmonds Show, Ross dives deep into why Reddit has emerged as the most powerful organic marketing platform heading into 2025. From transforming million-dollar buying decisions to influencing AI language models like ChatGPT and Google's AI Overviews, Reddit isn't just a content site — it's a market-shaping force. Ross unpacks exactly how and why Reddit has become a SERP-dominating player, how brands can harness its authenticity-fueled power, and introduces his signature Reddit marketing framework: R.O.S.S (Reddit Operating System of Scale). Key Takeaways and Insights: 1. The Power of a Single Reddit Thread - Deals are won or lost based on one Reddit post - Reddit is no longer just memes — it's shaping corporate decisions 2. The Rise of Reddit in Organic Search - Reddit ranked 2nd after Wikipedia for Google search traffic in late 2024 - Outperformed YouTube in search visibility - Took over bottom-of-funnel consideration traffic from platforms like G2 and Capterra 3. Why Traditional SEO is Failing - Marketers ruined trust in content with affiliate-driven blog posts - Reddit now draws 600M+ monthly visits from Google - 1,328% YoY growth in Reddit's search visibility 4. Google's Algorithm Shift & Reddit's Role - Reddit's authentic content aligns with Google's user-first approach - Google's $60M data licensing deal with Reddit (2024) - New "Forums" search tab prioritizing Reddit threads 5. Reddit vs Traditional Media & Review Sites - Reddit ranks for 5.7M+ transactional keywords - Competes with giants like Wirecutter and New York Times for product discovery - 5.1M overlapping keywords with major publishers 6. Reddit's Impact on AI Training - Reddit content now foundational for LLMs (Large Language Models) - Google, OpenAI, and others using Reddit content to train AI - AI outputs now reflect sentiment from Reddit conversations 7. How Reddit Influences AI Answers - Brand reputation on Reddit can directly influence AI-generated recommendations - Reddit as a real-time, user-driven knowledge base for AI Resources & Tools:

#285 Marketing Leadership | In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company's growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences.Dave and Sylvia cover:How AI is reshaping marketing roles and enabling smaller, more efficient teamsStrategies for internal marketing that align and energize cross-functional teamsProduct launches and creative campaigns for brand-driven growthTimestamps(00:00) - - Intro to Sylvia (04:57) - - From Marketing Hire to CMO (09:42) - - Understanding Equity and Financial Outcomes (12:24) - - Wealth and Career Growth (15:04) - - Why It's Important to Have a Clear Career Narrative (19:56) - - Mastering Storytelling in Team Meetings (23:14) - - How to Engage Your Team (23:50) - - Leveraging Feedback Loops to Build a Successful Team (31:06) - - AI Is Enabling Smaller, More Efficient Teams (34:49) - - AI's Impact on Marketing (37:49) - - How Kandji Is Expanding Their Team (40:40) - - Achieving 10x Growth Through Product-Led Strategies (44:20) - - Leveraging Competitor and Apple-Specific Keywords (47:44) - - Minimizing Hiring Risk: Test Roles First Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

For many marketers, managing data across different platforms is a constant headache. From pulling campaign metrics into Airtable to building reports that actually make sense, the process often eats up hours that could be better spent on strategy. Andy Cloke, founder of Data Fetcher, joins the podcast to explore how no-code integrations can transform the way marketers work with data. Andy shares how Data Fetcher makes it simple to connect Airtable with your popular platforms, automatically update dashboards, and streamline reporting. He also discusses the growing importance of APIs in marketing, why integrations are becoming non-negotiable, and how even non-technical professionals can harness these tools to work smarter.   About Data Fetcher Data Fetcher is an Airtable extension that lets non-technical teams connect to any API without writing code. Launched in 2020 as one of the first extensions on the Airtable marketplace, it now serves hundreds of customers who pull data from over 5,000 different APIs. The tool offers pre-built integrations for popular services like Google Analytics, Stripe, and OpenAI, plus the flexibility to connect to any REST or GraphQL API. Users can schedule automated syncs, transform incoming data, and build powerful workflows directly within their Airtable bases. As a bootstrapped and profitable company, Data Fetcher focuses on sustainable growth rather than chasing venture capital metrics. The extension has been featured by both Airtable and G2.   About Andy Cloke Andy Cloke is the founder of Data Fetcher, a bootstrapped SaaS that helps teams connect APIs to Airtable. After teaching himself to code and working as a freelance developer, he built and sold his first startup before launching Data Fetcher on the Airtable marketplace. As a solo founder, Andy uses Twitter to share his experiments, failures, and wins openly to help other bootstrappers. He focuses on leveraging platform ecosystems to find underserved niches and advocates for staying focused on one project rather than chasing shiny objects. Time Stamps 00:00:17 - Guest Introduction: Andy Cloke 00:01:49 - Previous MarTech Venture: TikTok Influencer Platform 00:02:39 - Introduction to Data Fetcher 00:05:10 - Ease of Use and Integration with Airtable 00:07:26 - Challenges Marketers Face with Data Tools 00:11:46 - No-Code Movement and Its Impact on Marketing 00:13:18 - Marketplace Insights for Software Vendors 00:19:27 - Leveraging AI in Marketing Workflows 00:20:25 - Best Marketing Advice Received by Andy 00:21:31 - Advice for New Marketers Quotes "Data Fetcher basically lets people have an escape patch, like a really flexible tool that lets them connect to anything, pulling the data from other places." Andy Cloke, Founder of Data Fetcher.   "An API is just a way of them saying, here's how you can get data out of this tool or write data into it in a kind of predictable, robust way." Andy Cloke, Founder of Data Fetcher.   "If SEO and YouTube are working, just focus on those, just double down and just nailing one or two channels is much more effective than trying to be everywhere and to everyone." Andy Cloke, Founder of Data Fetcher. Follow Andy: Andy Cloke on LinkedIn: https://www.linkedin.com/in/andycloke/ Data Fetcher's website: https://datafetcher.com/ Data Fetcher on LinkedIn: https://www.linkedin.com/company/datafetcher/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

#281 CRO | Matt is joined by Haley Carpenter, founder of Chirpy, a conversion rate optimization agency. Haley has nearly a decade of CRO experience across agency, SaaS, and eCommerce, and she's known for helping brands use research and testing to make smarter marketing decisions.Matt and Haley cover:Why CRO isn't just A/B testing, and how research should guide every optimization effortHow to approach CRO when you don't have massive website traffic, including scrappy testing methods and toolsThe role of messaging, value props, and social proof in driving higher conversions (and where B2B often lags behind DTC)By the end, you'll have a clearer picture of how to approach CRO as a system, not just a set of tests.Timestamps(00:00) - – Intro (02:09) - – Who is Haley Carpenter (03:09) - – What CRO really means (06:09) - – Research vs. testing explained (10:09) - – Where to start CRO on a website (13:09) - – Testing with limited traffic (17:09) - – Using data for smarter decisions (20:09) - – Building a culture of testing (24:09) - – How to report CRO results (29:09) - – Scrappy tools: Clarity & Hotjar (34:54) - – What B2B can learn from DTC (38:54) - – Why messaging matters more than features (42:54) - – The power of social proof (48:54) - – Common blockers to CRO success (50:54) - – A surprising test result (+7% sales) (52:54) - – Vanity metrics vs. real business outcomes (56:54) - – Closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

Should you hire BDRs or full cycle sales reps? Mark Niemiec, CRO of Salesloft thinks companies are shifting budgets away from BDR teams. At Salesloft, they already made the switch from sales engagement platform to what they call revenue orchestration.Mark's perspective: AE-generated pipeline converts 3-4x better than BDR pipeline. He predicts the BDR role that became popular around 2012 may not exist by 2026. The economics that created the BDR boom - cheap money and abundant VC funding - are gone.Mark runs revenue for a company that serves 5,000+ customers. Salesloft has captured 5-6 billion sales data points over time. When he talks about fundamental changes in B2B sales process, you listen.Mark answers the questions sales leaders are asking: Should you cut your BDR team? How does AI account planning actually work? What's the difference between sales engagement platforms and revenue orchestration? And why do most cold pitches to CROs fail?What Mark covers:

Esportmaníacos 2372: En el programa de hoy hemos comentado quiénes son los primeros clasificados de la LCK para Worlds 2025: KT Rolster y Hanwha Life Esports. ¿Qué ocurrirá con T1? Después repasamos largo y tendido el Movistar KOI vs G2 Esports que se jugó ayer y que determinó al primer finalista del Split de verano de la LEC. Para acabar, hemos hecho una pequeña previa del Fnatic vs Giantx que se disputará hoy. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:11:40 - La LCK se ha vuelto loca 00:33:50 - Repaso del primer mapa del KOI vs G2 00:49:40 - Repaso del segundo mapa del KOI vs G2 01:06:30 - Repaso del tercer mapa del KOI vs G2 (el del chronobreak) 01:24:10 - Último mapa y conclusiones de la serie 01:36:42 - BLG clasifica a Worlds 01:38:15 - KC vs VIT 01:43:19 - Shadow (el de MAD Lions) es el primero en clasificar desde LPL y LEC a Worlds 01:45:54 - Previa del FNC vs GX

Welcome and Introduction- Will Townsend welcomes Anshel Sag to episode 236 of G2 on 5G- Overview of the podcast format: six topics covered in about 20 minutesReliance's Upcoming IPO- Reliance preparing for a massive IPO in early 2026- Aiming to raise $6 billion, potentially valuing the company at $112 billion- Discussion on Reliance's network infrastructure and subscriber base- Analysis of the IPO's purpose and potential impact on investorsApple's Latest Product Announcements- Overview of new iPhone 17 series, including the iPhone Air- Introduction of 5G capabilities in all new Apple Watch versions- AirPods Pro 3 features, including improved noise cancellation and heart rate sensor- Discussion on Apple's new chips: A19 SoC, C1X modem, and N1 wireless chipEricsson's AI Framework for Enterprise Networks- Ericsson's Enterprise Wireless Group claims first 5G agentic AI framework- Framework designed to streamline enterprise network operations- Comparison with competitors like HPE and Cisco in the private wireless spaceSpaceX's Spectrum Acquisition from EchoStar- SpaceX's $17 billion transaction for EchoStar's spectrum licenses- Implications for Dish Network and the US mobile carrier landscape- Discussion on potential Starlink direct-to-cell service for Boost Mobile subscribersT-Mobile's Shift Away from CBRS Spectrum- T-Mobile moving past CBRS spectrum for neutral host applications- Analysis of the impact on the CBRS ecosystem and companies like Solana- Discussion on T-Mobile's Advanced Network Solutions (ANS) and private network deploymentT-Mobile's Role in LA 2028 Olympics- T-Mobile for Business to provide 5G connectivity for LA 2028 Olympics- Coverage agreement for over 110 locations across Southern California- Deployment of advanced network solutions, including network slicing and secure connectivityClosing Thoughts- Reflection on the power of 5G for large-scale events like the Olympics- Invitation for listeners to provide insights on specific 5G topics- Request for podcast ratings and subscriptions

In this episode of The Best Damn League Show, Torok joins Thorin and Peter Dun to discuss Fnatic's recent matches in LEC Summer, strong performances from Myrwn, GX, and G2, why Heretics may not be the best landing spot for Humanoid, the ugly state of the ERL's, the potential fallout of KC missing Worlds 2025, and more!

Esportmaníacos 2371: En el programa de hoy hemos hecho previa de la LEC y además os hemos traído algo de info exclusiva sobre las scrims en la máxima competición europea. Por otro lado, Razork ha dado declaraciones sobre el cambio de mid laner en Fnatic. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:16:55 - El nuevo champ del Ligolegos 00:41:00 - Lo mejor de la LCK el fin de semana 00:43:10 - Lo mejor de la LPL el fin de semana 00.44:45 - Declaraciones de Razork sobre el cambio de mid laners 01:01:50 - Riot cambia el calendario como quiere 01:16:09 - Info de scrims 01:27:10 - KC vs VIT 01:44:50 - KOI vs G2

G2's dream victory at BLAST (we called it!), the problem with MOUZ, Vitality trophy drought, Magisk returns to Astralis in place of stavn, electroNic benched on VP, Spirit's statement on zont1x raises questions, and more in this episode of HLTV Confirmed!➡️ Follow us for updates: https://twitter.com/HLTVconfirmed

In this episode of The Rainmaking Podcast, Scott Love interviews Sue Heilbronner, executive coach, speaker, and author of Never Ask for the Sale: Supercharge Your Business with the Power of Passionate Ambivalence. Sue explains why many professional services providers resist selling themselves and how to shift that mindset by embracing authenticity and confidence. She introduces the concept of passionate ambivalence—the ability to be genuinely excited about opportunities while remaining unattached to the outcome. This approach helps professionals appear more credible, command higher fees, and attract long-term clients. Sue also addresses common challenges such as imposter syndrome, over-eagerness, and desperation in sales. She emphasizes qualifying prospects, presenting yourself as the product, and building thought leadership through strong digital presence and meaningful contributions. With practical strategies for pricing, follow-up, and conference networking, Sue provides actionable insights for professionals looking to transform their approach to business development and rainmaking. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/va71ZBSew5s ---------------------------------------

#281 Growth | In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loops and flywheels.Dave and Chris also cover:The future of GTM and the evolving role of the CMOWhy sustainable growth is the only path forwardThe transformative role AI will play in B2B marketingTimestamps(00:53) - - Intro to Chris Walker (03:49) - - Managing different perspectives on social media (08:21) - - The ROI of podcasts and social media engagement (13:44) - - Why real-time feedback loops are valuable (19:19) - - Shifting from "growth at all costs" to sustainable growth (25:09) - - Rethinking marketing measurement and ROI (33:04) - - Splitting marketing teams: strategy vs. pipeline creation (40:09) - - How AI is reshaping B2B marketing teams (48:14) - - Chris's approach to creativity and focus (52:59) - - Predictions for the future of B2B marketing (54:37) - - Outro Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

SaaStr 819: Swapping Notes on the AI Revolution in Marketing with G2's CMO Sydney Sloan Welcome to Swapping Notes, a new SaaStr podcast series where we cut through the AI hype and get real about who's doing what with AI in B2B.  Amelia LeRutte, Chief AI Officer at SaaStr, and co-host Guillaume Cabane, Co-Founder and General Partner at HyperGrowth Partners, sit down with AI leaders from the companies to share notes and stories on what's working in AI.  In this episode, we swap notes with G2's CMO, Sydney Sloan. Together, we deep dive into the evolving role of AI in marketing and buyer behavior. We explore how AI is reshaping the buying process, the significance of brand trust, and the future of web experiences. The episode also covers the importance of AI orchestration roles and practical advice for founders and CMOs to adapt to the rapid advancements in AI tools and strategies. Tune in to discover insights on how to effectively integrate AI into your marketing efforts and stay ahead in the dynamic landscape. ---------------------   Fin is the #1 AI Agent for resolving complex queries like refunds, transaction disputes, and technical troubleshooting—all with speed and reliability. See how Fin can deliver the highest resolution rates and highest-quality customer experience at fin.ai/saastr. --------------------- If you're serious about B2B and AI, you need to be in London this December 2nd and 3rd.   SaaStr AI London is bringing together more than 2,000 leaders and founders for two days of practical advice on scaling into the new year.    We'll have speakers flying in from OpenAI, Wiz, Clay, Intercom, and all your favorite SaaS companies, including yours truly with Harry Stebbings for a live 20VC podcast. It'll be fun, and it's all in the heart of London.    Don't miss out: get your tickets with my exclusive discount by going to podcast.saastrlondon.com   ---------------------   Hey everybody, the biggest B2B + AI event of the year will be back - SaaStr AI in the SF Bay Area, aka the SaaStr Annual, will be back in May 2026.    With 68% VP-level and above, 36% CEOs and founders and a growing 25% AI-first professional, this is the very best of the best S-tier attendees and decision makers that come to SaaStr each year.     But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait.    Lock in your spot today by going to podcast podcast.saastrannual.com to get my exclusive discount SaaStr AI SF 2026. We'll see you there.

In this week's episode – Sam and Jack try to figure out what ChatGPT told Wildcard to do with their roster. G2 just won BLAST London, so the boys do a victory lap and reminisce about how correct their roster mania judgements were.We did forget the take of the week, but tearing the VRS system apart remains a constant.Join the discord:https://discord.gg/X3jU4djxUKCheck out Logan's newsletter:https://thestratbook.gg

What if your competitors are using PR to drive revenue while you're still chasing headlines? Most B2B leaders still think of PR as press releases and media mentions. But here's the truth: companies winning today are using PR as a strategic growth lever, integrated into sales, marketing, and customer success to drive measurable revenue impact. In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with Kristin Hege, Founder & CEO of Convey Communications, to uncover why the future of B2B PR is AI-driven, story-powered, and revenue-focused. Drawing on original research with 300 CMOs, Kristin reveals how growth leaders are twice as likely to embed PR into their GTM engine and why those who don't risk falling behind. You'll learn: Why PR must move beyond press releases to deliver pipeline, trust, and long-term brand equity How to align PR with product marketing, sales, and customer success for faster revenue impact The rising role of AI search and third-party review sites (G2, TrustRadius) in shaping buyer perception How to repurpose thought leadership across formats. From media coverage to TikTok shorts, to do more with less Practical ways to build executive buy-in and prove the ROI of PR This episode is a must-listen for CMOs, B2B tech leaders, and founders who want to strengthen their brand narrative, maximize content ROI, and ensure PR is fueling business growth, not just headlines. Stay tuned to the end, where Kristin shares how brands can start small, prove value fast, and scale PR into a revenue-driving function. Flat or slowing revenue? Let's fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.

Eugene “Blue” Bowen joins John Barrows to unpack one of the most important AI sales reports of the year—straight from G2's research desk. As a Research Principal focused on sales, tech, and AI, Blue co-authored G2's latest study exploring how sales teams are actually using (or not using) AI in their day-to-day.Together, they dig into:Why most pipeline numbers are a lieThe myth of “fully automated” sales cyclesHow AI's most powerful use case might be coaching—not prospectingThe real reason RevOps should be at the table (not in the backroom)What reps need to learn now before AI makes them irrelevantThey also explore the future of the SDR role, the strategic rise of RevOps, and why data quality is still the biggest thing holding teams back. If you're trying to separate AI hype from real-world impact, this episode is your guide.Whether you're in sales, RevOps, or leadership, don't miss this insight-packed episode—and make sure to check out G2's full report for even more data-driven takeaways.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Blue Bowen on LinkedIn: https://www.linkedin.com/in/eugene-blue-bowen-42958713b/Check out the G2 Report Here: https://company.g2.com/news/ais-net-impact-on-sales Check out the G2 Website: https://www.g2.com/

#280 Strategy | In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies should approach demand generation and brand building. In this conversation, Dave and Gurdeep dive deep into why marketing is ultimately a game of memory and reputation, not just lead generation.Dave and Gurdeep cover:The role of Demand Gen in 2025 (and what's changed)Why Brand and Reputation should be prioritized over Lead GenerationProven strategies to create urgency and close sales deals in enterprise marketsA glimpse into ContentStack's team structure and how they plan for growthTimestamps(00:00) - - Intro to Gurdeep (06:51) - - Brand and Audience Marketing (08:03) - - How the Role of Demand Gen is Changing (12:13) - - Brand and Reputation > Lead Generation (17:03) - - How Contentstack is Doing Demand Gen (19:41) - - How to Create Urgency to Win Sales Deals (21:22) - - Making a Good Offer in B2B Marketing (22:38) - - Why Being Bold and Taking Risks is Important in Marketing (28:57) - - Selling Your Vision to Leadership (31:38) - - How Contentstack Has Over 10,000 Global ICP Accounts (36:21) - - Team Structure at Contentstack (41:19) - - Running Marketing and Operating a High-Performing Team (43:35) - - Setting Effective Annual Plans (45:50) - - AI's Role in Marketing (49:24) - - Closing Thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

Play NowEpisode 383 of the Twincast Podcast begins with crew talking all about the recent reveal of the highly anticipated Missing Link Ultra Magnus. The toy talk continues with the Wild King World Dragnus reveal before a brief discussion on overseas shipping interruptions due to tariffs. A broad range of listener questions are tackled including how to differentiate Scourge and Sweeps better, Star Wars and Marvel crossovers, AOTP Baldigus possibilities, and lack of space for cool displays before bragging rights brings the show to a close.

Most brands talk about standing out. Very few actually do it. The ones that win are the ones willing to take a swing, sometimes even a wild one.That's exactly what GoDaddy did with the “Act Like You Know” campaign, a Super Bowl ad that became a cultural moment because of its boldness. In this episode, we explore the marketing lessons behind it with special guest Sydney Sloan, Chief Marketing Officer at G2.Together, we explore what B2B marketers can learn from emotional storytelling, influencer culture, and why building brand in the age of AI requires creativity, boldness, and a willingness to have a little fun.About our guest, Sydney SloanSydney Sloan is a visionary marketing leader with a track record of driving growth and innovation in the tech industry. As CMO of G2, the world's largest and most trusted software marketplace, Sydney is at the forefront of shaping the company's strategic direction. Sydney previously held CMO roles at compliance automation software company Drata, sales tech leader Salesloft, and cloud content management visionary Alfresco.What B2B Companies Can Learn From GoDaddy's “Act Like You Know” Campaign:Take bold swings. Safe marketing doesn't get noticed. To capture attention, B2B brands have to be willing to step outside the comfort zone and take real creative risks. As Sydney shared, “Take a big swing. Go do something outside of your comfort zone.” Boldness is the difference between blending in and breaking through.Your brand is the moat. With paid tactics getting harder, brand is the lasting advantage. It's not about clicks or keywords anymore. It's about the emotional connection people feel. As Sydney says, “Brand is right. It's the emotional connection that you actually build between a brand, which is not a person… and the audience.” In the age of AI, trust and resonance are the true differentiators.Influencers aren't just for B2C. Big-budget companies might hire celebrities, but every B2B brand can find ways to put people at the center of their story. It's about connection, not just reach. Sydney explained, “You can still use influencers, you can still have people connecting to people and doing it in creative ways.” In B2B, credibility often comes best through people, not platforms.Quote“We gotta go back and invest in brand. And what does that mean, and how do I do it? It's not the old playbook. That thing is gone. Display, out the windows. Google search, out the window. We are all at the starting line together. And whoever's the most creative and figures out this new era we're in has an unfair advantage.”Time Stamps[00:55] Meet Sydney Sloan, CMO at G2[01:17] Why GoDaddy's “Act Like You Know” Campaign[03:55] The Role of Influencers in B2B Marketing[11:39] The Role of CMO at G2[13:19] Understanding GoDaddy's “Act Like You Know” Campaign[19:32] B2B Marketing Lessons from GoDaddy's “Act Like You Know” Campaign[33:29] The Power of Creative Marketing[37:50] Final Thoughts and TakeawaysLinksConnect with Sydney on LinkedInLearn more about G2About Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

#279 Content Strategy | In this episode, Dave joins Holly Xiao from HeyGen for an unfiltered conversation about where AI and video marketing are headed. Holly leads B2B marketing at HeyGen, an AI-powered video platform, and she sat down with Dave to dig into what's working (and what's not) when it comes to creating content that actually connects.Dave and Holly cover:Why video hits differently in B2B and how to make yours stand out without blowing your budgetHow AI is reshaping the content production cycle and freeing up marketers to focus on storytellingWhy early adoption matters, and how small teams can use AI to punch above their weightYou can expect a candid, practical conversation about how to scale content, stay relevant, and make the most of AI.Timestamps(00:00) - – Intro (01:27) - – Why this conversation matters (02:44) - – AI is making marketing exciting again (03:53) - – Dave's early bet on video (05:53) - – How LinkedIn video exploded (07:10) - – ROI vs. brand building (08:25) - – From connection to conversion (10:10) - – Why video feels more human (12:16) - – “Maybe your videos suck” (14:22) - – The problem with corporate videos (16:10) - – The value of repetition and reps (18:34) - – How AI speeds up content cycles (20:51) - – Real AI tools Dave is using (22:28) - – Decks, data, and automation (24:53) - – Why creativity still wins (27:15) - – The return of the creative CMO (31:14) - – Personalized content at scale (33:13) - – AI vs. in-person experiences (35:55) - – Do audiences care if it's AI? (38:41) - – What makes an AI video work (41:18) - – Using AI to test and scale video (43:59) - – What small teams should do first (47:37) - – Final advice: be an early adopter Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

In this episode of The Best Damn League Show, Fearless joins Thorin and Peter Dun to dive deep into the LEC Playoffs with bold takes, insider stories, and expert predictions. The crew previews the explosive G2 vs KC Playoff clash, Fnatic's upcoming high-pressure battle with KOI, and the fate of teams like BDS, GX, Vitality, and Heretics as they fight for their shot at Worlds 2025. Expect in-depth discussion on team form, playoff bracket implications, and the key players — from rookie sensations like SkewMond to seasoned stars like Caps. With segments covering drafts, meta shifts, preparation techniques, and even old-school comparisons to LCK and LPL formats, this is the ultimate League of Legends esports breakdown for competitive fans   We also tackle the big-picture topics that shape lolesports: the pros and cons of the current LEC format, underdog potential in EU Masters, and how iconic orgs like G2 Esports and Karmine Corp build their brand and legacy. Alongside playoff analysis, the show dives into behind-the-scenes coaching insights, the importance of practice efficiency, and the cultural identity of rosters. Whether you're here for the strategy, the narratives, or the drama, this episode delivers everything you need to get hyped for G2, KC, and the road to Worlds. Perfect for fans following the LEC, LEC Playoffs, and the global League of Legends competitive scene. Last Free Nation's new collaboration t-shirt with Into the AM is out now! Equip yourself with this high-quality shirt (featuring a familiar insignia) now! While you're there, you can also shop the Into the AM Labor Day Sale! Items are up to 50% sitewide until the 7th of September. This is in addition to the 10% off you always get by using our link: https://intotheam.com/LFN-tee2 Eat smart at https://www.FactorMeals.com/BDLS50OFF and use code BDLS50OFF to get 50% off your first box, plus Free Breakfast for 1 Year.

In this episode of Summoning Insight, Thorin and Yamato dive deep into the state of League of Legends across multiple regions, starting with the chaos surrounding the LEC Playoffs. They tackle Riot's scheduling controversies, format missteps, and break weeks, then break down the strengths and weaknesses of top contenders like G2, Fnatic, Karmine Corp, and KOI. Expect sharp takes on G2's perfect split, Fnatic's month-long break before playoffs, KC's internal drama, and whether KOI can mount another title or a LoL Worlds 2025 run. The conversation then moves globally, with heated analysis of the LCK Playoffs picture and GenG's historically dominant regular season, plus whether T1 can challenge them. In LTA North, the hosts unpack 100 Thieves' surprise takedown of Team Liquid, Cloud9's shaky form against lower-tier teams, and the looming dominance of FlyQuest. The episode also previews the high-stakes LPL playoffs and features candid opinions on player form, team building, and what it takes to perform on stage in the most competitive LoL esports environments. If you're looking for unfiltered insights, bold predictions, and in-depth playoff previews, this is an episode you won't want to miss!Visit https://prizepicks.onelink.me/LME0/SUMMONING and use code SUMMONING and get $50 in lineups when you play your first $5 lineup! Last Free Nation's new collaboration t-shirt with Into the AM is out now! Equip yourself with this high-quality shirt (featuring a familiar insignia) now! While you're there, you can also shop the Into the AM Labor Day Sale! Items are up to 50% sitewide until the 7th of September. This is in addition to the 10% off you always get by using our link: https://intotheam.com/LFN-tee2 Go to https://www.buyraycon.com/LFN TODAY to get up to 20% off sitewide! Control Body Odor ANYWHERE with Mando and get 20% off + free shipping with promo code SUMMONING at shopmando.com!

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#278 Content | In this episode, Dave brings together five B2B marketers who aren't just talking about AI, they're actually using it to change how their teams work. Each finalist from the Exit Five x Walnut AI Sessions takes the (virtual) stage to demo their workflow, share results, and answer questions from the judges.Here's what you'll hear:Jillian Hoefer's “content concierge” GPT trained on proprietary research to surface stats, quotes, and data for blogs, sales decks, and thought leadershipJake Heap's workflow using Meshy + VEO 3 to turn a simple mascot into animated 3D brand characters in minutesJessica Lytle's no-code ROI calculator built in Lovable that sales reps now run live on calls to build business casesUgi Djuric's high-volume content engine that scrapes industry news and sales call transcripts, then uses AI to summarize, generate content ideas, and even score leadsAnton Ruis' AI-powered buyer brief builder that pulls real-time economic data and tailors sales messaging to specific personasIt's part workshop, part competition, and packed with creative, tactical ways to put AI to work in B2B marketing today.Timestamps(00:00) - – Dave kicks off in a tux (02:44) - – Record-breaking registrations (03:22) - – Meet the judges: Benny & Jess (08:10) - – Jillian's “victim of repurposing” intro (08:50) - – Building a “content concierge” GPT from research data (10:14) - – Injecting stats + quotes into blogs and decks (14:10) - – How one report fueled 9+ months of content (19:10) - – Jake on bringing AI into marketing ops (20:33) - – Turning a mascot into a 3D character with Meshy (21:18) - – Animating it in VEO 3 (no designer needed) (24:33) - – Cutting animation time from weeks to minutes (30:32) - – Jessica builds a no-code ROI calculator in Lovable (33:41) - – AEs use it live on sales calls (34:25) - – Adding benchmarks + transparency to ROI math (41:43) - – Ugi's AI engine scrapes + summarizes industry news (44:00) - – Training custom GPTs on expert insights (50:40) - – Anton's real-time buyer briefs from economic data (53:15) - – Tailoring briefs for CROs, enablement, PMMs (56:59) - – Judges crown the winning use case + Dave's wrap-up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

John continues his chat with Austin Armstrong. They discuss the evolving role of AI in education and business, strategies for integrating AI into your workflow, the upcoming AI Marketing World Conference, and the AI tools Austin recommends. In Part 1, Austin shared his journey from MySpace to building Syllaby, an AI startup that helps content creators, entrepreneurs, and business leaders create and share content faster and easier. Listen to this episode to learn more: [00:00] - Recap of Part 1 [01:24] - AI Marketing World Conference [04:21] - Julia McCoy at the conference [05:08] - Who the conference is for [06:00] - How AI is changing education and student cheating [10:03] - Why teachers should focus on critical thinking [11:57] - AI tool recommendations [15:39] - Austin's definition of success [16:01] - Top daily habit [18:57] - Austin's upcoming book, Virality [20:18] - Traits of a great leader [20:53] - Best way to connect with Austin [24:39] - Book recommendations [25:25] - Closing thoughts NOTABLE QUOTES: “If you set out to accomplish something, or have a set desire or outcome, and you achieve that, that's a success.” “It's getting easier and easier to cheat, and I think the most important thing that teachers can do is to know that this is happening and adjust to critical thinking.” “The problem is that critical thinking is not taught in school, because the school system does not want critical thinkers. They want robots.” “If you're going to embrace AI in the school system, you have to allow and enforce critical thinking.” “Lead by example. That's always been a core belief of mine, that I'm not just going to bark orders at you. Anything that I tell you to do is based on something that I've previously done or have experience with first.” “Don't be a content creator. Be a business owner who creates content.” BOOKS MENTIONED: Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell (https://a.co/d/hgFEgso) The Alchemist by Paulo Coelho (https://a.co/d/4Q9XT6C) AI TOOLS: ChatGPT (https://openai.com/ ) Claude (https://www.anthropic.com/claude ) Grok (https://grok.com/) Copilot (https://copilot.microsoft.com/chats/kyux5V4Rhz2VTzzW7AcRT ) LLaMA (https://www.llama.com/ ) Futurepedia.io (https://www.futurepedia.io/ ) FutureTools.io (https://www.futuretools.io/ ) There's An AI for That (https://theresanaiforthat.com/ ) Product Hunt (http://producthunt.com )  G2 (http://g2.com ) USEFUL RESOURCES: https://austinarmstrong.ai/ https://syllaby.io/ https://aimarketingworld.co/ https://www.linkedin.com/in/austinarmstrong90/ https://www.linkedin.com/company/trysyllaby/ https://www.facebook.com/Owwstin/ https://www.facebook.com/trysyllaby https://x.com/trySyllaby https://www.youtube.com/@syllaby https://www.tiktok.com/@syllaby.ai CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

The future could be much healthier for both farmers and everyone who eats, thanks to farm robots that kill weeds with lasers. In this episode of TechFirst, we chat with Paul Mikesell, CEO of Carbon Robotics, to discuss groundbreaking advancements in agricultural technology. Paul shares updates since our last conversation in 2021, including the launch of LaserWeeder G2 and Carbon's autonomous tractor technology: AutoTractor. LaserWeeder G2 quick facts: - Modular design: Swappable laser “modules” that adapt to different row sizes (80-inch, 40-inch, etc.) - Laser hardware: Each module has 2 lasers; a standard 20-foot machine = 12 modules = 24 lasers - Laser precision: Targets the plant's meristem (≈3mm on small weeds) with pinpoint accuracy - Weed kill speed: 20–150 milliseconds per weed (including detection + laser fire) - Throughput: 8,000–10,000 weeds per minute (Gen 2, up from ~5,000/min on Gen 1) - Coverage rate: 3–4 acres per hour on the 20-foot G2 model - ROI timeline: Farmers typically achieve payback in under 3 years - Yield impact: Up to 50% higher yields in some conventional crops due to eliminating herbicide damage - Price: Standard 20-foot LaserWeeder G2 = $1.4M, larger models scale from there - Global usage: Units in the U.S. (Midwest corn & soy, Idaho & Arizona veggies) and Europe (Spain, Italy tunnel farming)We chat about how these innovations are transforming weed control and farm management with AI, computer vision, and autonomous systems, the precision and efficiency of laser weeding, practical challenges addressed by autonomous tractors, and the significant ROI and yield improvements for farmers. This is a must-watch for anyone interested in the future of farming and sustainable agriculture.00:00 Introduction to TechFirst and Carbon Robotics01:10 The Science Behind Laser Weeding05:46 Introducing Laser Weeder 2.006:39 Modular System and New Laser Technology09:26 Manufacturing and Cost Efficiency11:47 ROI and Benefits for Farmers13:24 Laser Weeder Specifications14:08 Performance and Efficiency14:49 Introduction to AutoTractor17:23 Challenges in Autonomous Farming18:23 Remote Intervention and Starlink Integration23:23 Future of Farming Technology24:50 Health and Environmental Benefits25:18 Conclusion and Farewell

AI is finding its way into almost every corner of customer service, but is it really what customers want? According to Kinsta's recent survey, the answer is overwhelmingly no. An incredible 93 percent of respondents said they would rather speak to a human than an AI chatbot when they need support. Nearly half even said they would cancel a service if it relied solely on AI-driven support. In this episode, Roger Williams, Community Manager at Kinsta, breaks down the story behind those numbers and explains why his team continues to invest heavily in human-first support. Kinsta has built its reputation on 24/7 access to real engineers who understand the complexities of WordPress hosting, resulting in a 98 percent customer satisfaction score and consistently high ratings on platforms like G2 and Trustpilot. Roger shares how Kinsta blends human expertise with AI tools in a way that enhances, rather than replaces, the customer experience. He talks about the role empathy plays in building trust, the importance of empowering support staff to own conversations, and why support should be viewed as an opportunity to strengthen relationships rather than just a cost to be reduced. We also discuss the growing perception that AI in support is more about saving money than improving service, how business leaders can avoid falling into that trap, and what the future of open web hosting could look like as AI capabilities mature. Whether you are in tech leadership, run a customer-facing team, or simply value a good support experience, this conversation offers insights that go beyond the AI hype and focus on what truly matters to customers.