Podcasts about G2

This was the largest group we've had at the studio so far! Junoflo, G2, Jae Young and Justin Park sat down with the team to promote their new music and upcoming concert in Los Angeles. Sharing hilarious stories about meeting their heroes and obstacles of becoming duos, this supergroup didn't leave any details out. JUSTIN PARK, JUNOFLO, G2, YEAR OF THE OX LIVE Sunday March 26th more info here: https://rb.gy/bg1vpa Live every Tuesday at 1pm PST: https://twitch.tv/dumbfoundeadlive Follow the IG: https://www.instagram.com/funwithdumb Join the Discord: https://discord.gg/funwithdumb Hosted by: Dumbfoundead https://www.instagram.com/dumbfoundead https://twitter.com/dumbfoundead​​​​​ Steffie Baik: https://www.instagram.com/baikedguds​​​​ https://www.twitch.tv/steffiebaik Lyricks: https://www.instagram.com/yox_rick​​​​ https://www.youtube.com/yearoftheox​​​​​ https://www.twitch.tv/oxgang Intro Animation by: @yeetheeast Intro Song by: @sweater_beats "Fun With Dumb" Producers:  Jonathan Park Rick Lee Alex Kim Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us as we talk to Aakrit Vaish, the Co-Founder & CEO of Haptik about their story. Aakrit Vaish holds a bachelor's degree in industrial engineering from the University of Illinois at Urbana-Champaign, which he completed in 2008. Following his graduation, he gained valuable experience by working with renowned companies such as Motorola and Deloitte in the Bay Area. In 2011, Aakrit joined Flurry Inc., where he served as the Director of Global Business Operations and India, playing a pivotal role in the company's success. In the years that followed, Aakrit went on to co-found several companies, including Flato.to and Interakt. He also served as a managing partner for Peercheque and as an advisory board member for H2 (h2.co), where he shared his expertise and insights with fellow entrepreneurs. In July 2013, Aakrit co-founded Haptik, a groundbreaking conversational AI platform that has revolutionized the way businesses engage with their customers. As the company's CEO, Aakrit has been instrumental in driving its growth and success by building a team of talented professionals and leading the development of cutting-edge technology. About Haptik: Haptik is a prominent conversational AI platform that helps brands create engaging and personalized experiences for users across 20 channels and 100+ languages. By using cutting-edge AI technology, Haptik enables brands to design delightful experiences that improve conversion rates throughout every stage of the customer journey. With a vision to create the most compelling conversational commerce platform of the 21st century, Haptik has established itself as a leader in the industry. The company has a global presence with offices in New York, Los Angeles, Mumbai, and Singapore and boasts an impressive client roster that includes KFC, Whirlpool, Starhub, HP, Reliance Jio, CEAT, Disney Hotstar, OLA, and Zurich Insurance, among others. Haptik's Conversational Commerce platform has received widespread recognition and acclaim from leading industry experts, including Gartner, G2, Opus Research, and many others, who have hailed the company as a category leader in the space. Through its innovative technology and commitment to excellence, Haptik is poised to continue driving growth and success for its clients well into the future.

Our episode discussing Source 2, is confirmed. AZR is coming to Europe and all eyes are on Movistar Riders. Catch up on ESL Pro League with Logan and Aizyesque!

Today's guest is Godard Abel. He is the Co-founder & CEO of G2.com, a software marketplace with authentic peer reviews to make purchasing software that much easier. With his vast experience as an executive heading up multiple high-performing companies (like SteelBrick and BigMachines - purchased by Salesforce and Oracle respectively), Godard offers valuable advice on what it means to be a stellar operator. In this episode, he sat down with Patrick Campbell at SaaStock 2022 and broke down a number of fundamental learnings.High Level OverviewEstablish a strong company culture that fosters trust and collaboration.Leverage the power of partnerships to create synergies and generate value.Develop a performance-oriented mindset to ensure success.Utilize peer reviews and customer feedback to build trust with potential customers.Utilize data to make informed decisions and improve efficiency.Adopting G2's P.E.A.K. CultureInvesting in your team and developing a strong company culture is one of the best ways to ensure your business is successful for years to come. You can follow the G2 method of P.E.A.K. Culture which stands for Performance, Entrepreneurship, Authenticity, Kindness. Performance: It's important to have goals and objectives but tantamount to that all is to measure that progress. This can be done by creating a baseline of what you have currently, whether it's tracking your MRR, CAC, or LTV or even the reach you see in your social campaigns. Additionally, no one better understands the buying process than your customers. Utilize customer feedback, reviews, and other buyer data to make informed decisions and improve efficiency.Entrepreneurship: Fostering a culture where operators can have ownership over certain facets of the business will pay dividends. Oftentimes, just doing what works isn't going to move the needle. Empowering others who you work with to challenge the status-quo can result in game-changing results. Don't get this confused with hustling your face off, however. Poor sleep patterns can negatively impact growth and satisfaction.Authenticity: I'm sure we all see ourselves as authentic to varying degrees. Authenticity in itself feels like a binary measure, but there's always that one person who holds their cards close to their chest. Dan Martell managed to shift Patrick Campbell's perception of authenticity after speaking with him on an earlier episode of Protect the Hustle. Vulnerability is strength. encouraging transparency and open communication can develop a healthy culture within any business.Kindness: It isn't just about being nice and respectful to those you work with (although that's a great place to start), creating partnerships with likeminded businesses is crucial to your own success. By practicing the golden rule where you treat others how you want to be treated can lead to strong relationships with investors, peers, and your direct reports that will come back to help you in the end. You can't expect the same measure of response, but it can, at the very least, put a warm feeling in someone else's heart.Further LearningsYou can learn more about Godard Abel by following him on LinkedIn and Twitter.

Summoning Insight kicks off with discussing the complex issue surrounding Danny's treatment on EG and the possible unethical actions of team management in handling him as a player. The news of Upset to Vitality breaks as the show is happening, so Monte and Thorin discuss if this is finally the roster move that sends Vitality to the top. They recap G2's dominant victory in the LEC Winter Split and then discuss the recent results from the best teams in the LPL and LCK, including JDG, TOP, T1, and GenG.

The LEC playoffs begin with G2's victory victory over KOI, which Monte argues was more one-sided than many believe. Vitality's elimination receives further scrutiny, with discussion focusing on whether or not the bot lane of Neon and Kaiser needs to be changed before the LEC Spring Split. A quick chat about the LPL's best teams such as JDG and TOP moves into conversation about the issues with Dplus KIA and the big match between T1 and GenG. Monte and Thorin finish the show with a conversation on LCS, particularly focusing on Team Liquid and their struggles with their Korean-speaking roster before moving onto Discord questions.

In this episode of Confirmed, we go back to school and grade all the performances of IEM Katowice with grades from F to A, including G2, FURIA, C9, FaZe, NAVI, Heroic, IHC, and more! ➡️ Follow us for updates: https://twitter.com/HLTVconfirmed

The first weekend of the LEC Winter Split groups is complete, with G2 moving on to the playoff bracket and Vitality unexpectedly upset by KOI. The European LoL discussion focuses around each of the remaining teams and the overall strength of the region alongside the options that Excel have as they await their next shot in the Spring split. The conversation turns to Asia as Thorin and Monte highlight the strengths and weaknesses of some of the world's best teams: T1, GenG, JDG, Top, and Weibo. How did KT pull off the upset against GenG this week and will Dplus return to their early split dominance?

Today on That Tech Pod, Laura and Kevin speak with CCPA & CPRA Co-author Rich Arney and Boltive CEO Dan Frechtling. Dan Frechtling is CEO of Boltive, providing publishers and ad exchanges the tools they need to monitor and audit their programmatic ads, and the added benefit to identify the source & block the bad ones—setting a new standard for accountability & protection that our industry desperately needs. Frechtling has led B2B SaaS businesses since 1999. Prior to Ad Lightning, he was President of G2 Web Services, acquired by Verisk, where he expanded G2's cyber security solutions to detect brand damaging activity and transaction laundering. He was also GM/VP at Hibu, VP at Stamps.com and Sr. Associate for McKinsey. He has an MBA with Distinction from Harvard Business School and a BS with High Honors from Northwestern University. Follow Boltive on LinkedIn and Twitter.Rick Arney is a board member of Californians for Consumer Privacy and a co-author of the California Consumer Privacy Act (CCPA) and Proposition 24 - the California Privacy Rights Act (CPRA), the most comprehensive and groundbreaking consumer privacy laws in the United States. In addition to co-authoring both laws, Rick participated in all aspects of campaigning including signature gathering, media (both TV and Radio), finance and campaign strategy. He has an Economics BA with honors from Stanford and an MBA from Harvard and is a Fulbright Scholar.

In this episode of the Contract Teardown, privacy consultant Avishai Ostrin explains the Data Processing Agreement, or DPA. The DPA protects companies from privacy breaches on third-party sites and data storage tools like Amazon Web Services or Slack. Listen as Ostrin details the crucial elements of a DPA and what red flags to look out for when drafting. About Law Insider: We're all about contracts!   Law Insider (https://www.lawinsider.com​​​​) is a subscription-based contract database and resource center that helps over 250,000 lawyers and business owners draft and negotiate contracts more effectively.   Join the Community   We think drafting and negotiating contracts is one of the most important skills you can build as an attorney and business owner. Law Insider is committed to supporting our user community with the tools and resources to help build these skills.   Where to Start   Looking for sample contracts, clauses or defined terms? Create a Basic Access Account and try it out. Looking for educational videos, webinars and articles on drafting and negotiating best practices? Visit our resources center.   Plans and Pricing   Law Insider offers monthly, annual and team subscriptions. For full pricing and packaging details, visit our pricing page at lawinsider.com/pricing.   Check out our on-demand webinars: https://www.lawinsider.com/resources/ Check out our reviews on G2: https://bit.ly/3cbBCZ1​​​​ Check out our tutorials: https://support.lawinsider.com​ Follow Law Insider on Twitter: https://twitter.com/lawinsider​​​ Join the Law Insider Facebook Community: https://www.facebook.com/groups/lawin...   ======================================= Law Insider Promo Code: TEARDOWN2 =======================================

HLTV Confirmed goes live from Katowice featuring 3 sets of guests: Snax, siuhy (GamerLegion), F1KU (OG) to talk about Polish scene, stavn & TeSeS to talk about Heroic run, and HooXi & Swani to talk about G2's series of successes. ➡️ Follow us for updates: https://twitter.com/HLTVconfirmed

Join host James Mackey as he sits down with Michael Salamey, Chief People Officer at ID Plans, to discuss the evolving role of TA leaders. Salamey shares his unique perspective as a CPO and delves with our host into how TA leaders need to align recruitment outcomes with North Star metrics set by the CEO. They discuss the impact of hybrid remote vs. in-office work and what is the number one predictor of job success today.Other topics:- How leaders can translate the balance between investing in employment packages and the reality of a P&L- Glassdoor reviews- The echo chamber in tech surrounding the tech rebound- A players take ownership (Accountability, the #1 predictor of job success)- Recruiting is a team sport. A VP of TA can't force another VP to follow best practices. Implementing hiring performance metrics to all VPs.  Our host James Mackey, SecureVision CEO Listen to our full episode list here:https://www.talenttrends.io/Follow us:https://www.linkedin.com/company/82436841/Our YouTube channel:https://www.youtube.com/@securevision1677#1 Rated Embedded Recruitment Firm on G2!https://www.g2.com/products/securevision/reviewsThanks for listening!

Show Resources Here were the resources we covered in the episode: Follow Andrew Harder on LinkedIn Awesome viral post about LinkedIn document ads from Andrew Another excellent viral post from Andrew about this video strategy Certified Marketing Experts Certification Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript AJ Wilcox Are you interested to hear how LinkedIn Video Ads drive actual opportunities, not just leads? Well, you'll love this case study with Cisco on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. AJ Wilcox Hey there, LinkedIn Ads fanatics! I get asked so often about video ads on LinkedIn. And the truth is that it's so hard to answer what works and what doesn't with video, because it's so very different from static. There are infinite ways to deliver a message through video. It sure makes it difficult to narrow down and find a set of best practices that we can then present to other marketers as a recipe for success. When a friend reached out and told me that he'd had extreme success with video ads, I was listening. Then he shared how video ads weren't just getting high click through rates or low cost per view, but they're getting him low costs per opportunity. Well, he then had my full attention. He's got gold to share. And of course, I wanted to share that gold with you LinkedIn Ads fanatics. Andrew Harder, and I have crossed paths lots of times in the past. He started out his career at Hanapin Marketing, the agency that puts on the advanced PPC conference called Heroconf, and also do the blog, PPCHero. I absolutely love this conference in this blog and I've been blessed to speak at hero comp for the last like six years. It's by far one of my favorite shows that I attend every year. I've also been blessed to be named one of PPC Heroes, top 25 PPC professionals for lots of years running. And Andrew wasn't behind any of those decisions. So don't worry, this is not a conflict of interest. But Hanapin got acquired by Brain Labs and they're a mega agency. He moved on and now he works for Cisco under WebEx events. I'm really excited to interview Andrew about his results at Cisco. So we'll dive into the interview. AJ Wilcox But first in the news, one cool feature. So one of our loyal listeners, Joshua Stout, from the Impactable agency, who consequently I actually got to meet last night when he and his team were in town for a team building exercise, and we got to go to dinner. But he posted this week that he got access to a new feature on one of his accounts and it's called Website Actions. If you remember from the B2Believe event, this was one of the features that was announced would be coming, but didn't let us know when it would be coming. So I was so excited to see it out in the wild. To check to see if you have it in your account, navigate in the left hand navigation bar, under analyze, and then look and see if you have a heading there for website actions. I have to tell you, this feature is going to be so cool. And the reason why, I have to ask you, have you ever tried to set up a conversion action as an event, not just as a thank you page that people land on and it triggers the conversion? To do it as an event, you have to put a bit of JavaScript on the button that you want to track. And if you're like me, you don't happen to know JavaScript, it's a whole lot of troubleshooting, and wasted time, and no way to tell whether it's implemented correctly. What this feature does is it scans your landing pages to find buttons on the page, and then allows you to create any of those buttons as a conversion event just by selecting it. It works by having your insight tag installed on the page. There's no custom JavaScript, no wondering if it's set up properly, you just click an action and call it a conversion. This is one of those rare acts of brilliance by LinkedIn. I love the concept of this feature. I'm excited to get to use it. And it's also one of those features that I totally would have expected someone like Meta or Google to come up with. And yet we have it here on LinkedIn. Hurray. Justin Rowe from Impactable suggested that this feature may have been a result of the marketing analytics company called Oribi that LinkedIn acquired back in February of 2022. And that sounds totally plausible to me. Another awesome listener, Jay Rathell mentioned that he thought this was part of a beta so it might not actually be out yet. Your rep may have had to register you in the beta to get access. And I'm not sure what the truth is there. So just watch out in your accounts for when you get it. I wanted to give a shout out to Dig Altamiranda. Dig left us a review here on the podcast that says, "Best LinkedIn paid podcast ever. I love how AJ is unbiased and unguarded when sharing his expertise, the performance of my campaigns has definitely seen a boost since I started listening. And I will be a fan of the podcast for a very long time, a must listen. Dig, thanks so much for sharing that you've been able to take the things that you've learned from this show, and then use them to boost your campaigns and your performance. Well done. And of course, thank you for the kind words. It means a lot to me and the whole team who support me in the creation of these episodes. As a reminder, if this is not your first time listening to the show, please do leave a review and I want feature and shout you out as well. All right. Without further ado, let's jump into the interview with Andrew Harder. Let's hit it. AJ Wilcox I'm so excited to have Andrew Harder here. He's the senior paid media manager at WebEx events. It's a Cisco company. He lives in the Bloomington Indiana area. Andrew, I'm super excited to have you here. Andrew Harder Thanks, AJ been really looking forward to this thing. Thank you for having me. AJ Wilcox Oh, of course. First of all, tell us a little bit about yourself. Like give us the whole background. Andrew Harder Yeah. So have been in the PPC paid media world going on six years now. I had a few jobs post college, it was a little bit late getting into my current marketing career arc now. But I started at Hanapin, a small agency that's located here. That was actually how I first heard about you, AJ. So it's fun being on your podcast today. It's what little I knew about B2B at the time, like you were always the guy that we went to for resources. So yeah, I was there for about three and a half years. And then in the spring of 2021, I joined Socio, an event software company. And we were then shortly after acquired by Cisco, so hence the rebrand to WebEx events. But we're still a standalone software that's a part of the larger WebEx suite now, but I joined just to really run like their paid media. And it was just kind of search at first, but we've expanded a ton into paid social, especially LinkedIn, which is I know what we're gonna be chatting about today. So looking forward to diving in deeper with you. AJ Wilcox Awesome. Well, my roots with Hanapin go really deep. They're the ones who put on the Hero Conference. I've spoken there for years and years. 2023 is actually got cancelled this year, which, you know, just telling everyone else, which is so sad, because it's the first time we haven't had Hero Conference in a long time. I always look forward to that one. Hanapin was purchased by Brain Labs, like you were just telling me how many acquisitions they've gone through. They've been really growing a bunch of stuff, which is super cool for the digital marketing, but exciting background. So tell us about when you went to WebEx events? What kind of shape was the LinkedIn Ads account or the LinkedIn Ads initiatives before you got there? And what did you I guess, set up and start to do? Andrew Harder Yeah, so I mean, there technically was a few things that were just getting launched, like the month I started, but it was very bare bones, there have been a few like small tests here. And just kind of top of funnel content, and some like event promotions, like webinar promotions, but really, it was kind of a blank slate. So it was super fun. I mean, for most B2B brands, like searches, you know, priority in terms of driving MQLs and pipeline and revenue. So that was what I spent most my time with at first, but I was also only the fourth marketer hired on the team. So we didn't really have any content. There was another content marketer that started with me, but we're a team of four. And then because of the Cisco acquisition, we were able to grow really fast, and you know, just have a lot more budget. So our team then grew to a team of 20. So we had a content team, events team, it really took a while like having to think now. It was probably the first year I was there, it was just kind of adding in some more top of funnel content, promoting some things of course, like with the rebrand needed a lot of brand awareness around that, but there wasn't nearly the same level of like strategy as we have now. So we do have a lot more into video, but it was just kind of your traditional, like gated lead gen with some brand awareness. AJ Wilcox Very cool. Alright, so obviously, we have you on the show, because you've really knocked it out of the park in a lot of ways. I'm curious, what kinds of initiatives did you take on? After you came in you saw where it was at? You mentioned that you start some video, tell us how that all really progressed. Andrew Harder Yeah. So I mean, first thing, we hired another person to work with me because our budget and channels have gotten so large, so I was managing all like search and social and programmatic channels. And so we hired the amazing Krystal Marquez to work with me. And so she was a huge part of this transformation because like I said, we were just running just a lot of lead gen. There wasn't a ton of pressure for us to generate down funnel results. But we could do a lot more if we really started honing in on our audience on LinkedIn because, you know, for us, like we do have a few different ICPs but primarily like event marketing managers, field marketing, you know, a lot of those folks are on LinkedIn. And so at the same time, our events team was producing just amazing virtual events that we could use as like cut down. So I'm getting a bit head I think, but we started to put on paper, hey, we're gonna spend a lot of time analyzing our CRM, see what job titles were missing, and also, instead of having like, just like this large ICP audience, we're gonna segment that. So that was like kind of step one of like, audience segmentation. And then we also really want to talk to some of our customers, which is, like kind of a small step that's easy to gloss over in this process. But I think it was a huge part for us was, we wanted to actually talk to you. And we were able to talk to you like four different ideal, like customer profiles and different job levels. And really ask them frank questions about like the buying process, how they heard about us what channels are on, because we wanted to validate some of the things that we were going to do from a channel perspective, but also the type of content. And then we spent a ton of time cutting down these videos writing really like in depth ads. So it's not just, you know, slap a couple lines, hey, watch this video, like we really were taking the time of what's breakout, like, what are these nuggets that we can share with our audience. And so we spent a lot of time doing that. So that was a three month process really, of doing that. But before that, there was a lot of internal discussions about how we're going to change our strategy, and also took some work kind of convincing our bosses to to like, hey, we're going to take some of our lead gen budget, and we're going to start doing a lot of video where you don't get direct results from. AJ Wilcox Oh, yeah, so there's a lot of different areas. I want to dive in here. The first let's talk about this, what sounds like customer focus group or really market research. We just recently had an episode by the time this one comes out about market research. So this is something that's very top of mind for me. Did you go out and hire a market research firm to conduct this? Did you just grassroots say, hey, let's just start sending emails to our customers. How did you go about doing this Andrew Harder Super simple process, I'll break down that. Literally anyone can do, especially you're in paid media, you don't typically think of paid media folks doing this. But if you have, you know, whether you slack or whatever, internal comms, you need slack, you need Google docs. And that's literally all you need is an email. So like there's no hiring a firm or anything like that, it was I sent a message to our customer team, just asking for a list in for contacts of customers that would be willing to speak with us, and I prefaced it with hey, like, we're marketing. So they might think, Oh, they just want more case studies and things like that, which we do. And a lot of our customers are happy to do that. But I was framing it as hey, we literally just want to get some feedback for some things that we're gonna be testing out on social. And I got a list and I can't remember how many I was given, but we ended up being able to conduct 10 interviews over the course of like a month. And when I say 10, you might think, well, who cares? Like that's like nothing is a small sample size. I would say we have so much data like you know, we're marketers, we always want to be data driven, you can get that in the platform's, but really like spending half hour to an hour, with 10 different customers upwards of 10 hours of like, really in depth, going back and forth, you can discover so much more information. And also like we got a lot of ideas to from different types of creative that you want to test on LinkedIn and the types of content that we could go back to our content team and event team and say, hey, like people are talking about XYZ, are there plans for that? Do we already have some of that? And so it was super helpful, I would recommend that exercise to anyone. And also you'll be surprised if you have a great product you have for sure customers that are going to be happy to talk about it, especially if it helps them do their job better. Or for us like event software, a lot of event managers like have just horror stories of like, you know, event apps that didn't work or took super long time to get things set up. And so, you know, when they experience something that's a lot easier to use, or they're able to like justify ROI from their sponsorship, just like different things like that. They're pumped to talk about that, just like how I am as a marketer with different tools that we use in our everyday. So yeah, I would say do it. AJ Wilcox Did you have to offer them anything for their participation? Like a gift card or discount or anything like that? Andrew Harder Yeah, good question. So we didn't like have to I don't think. We offered, there's a WebEx merch store that actually does have a lot of cool stuff on it, so we offered like, I think it was like a $50 voucher to that. So it was just kind of like a thank you. But I honestly I would say probably all of those people would have done it without anything. But yeah, because we also do for anyone that's in B2B SaaS, like, we do a lot of reviews, too. Like we do gift cards, and like those reviews are great, but like, doing these actual like in person, or like through virtual, like those interviews, like it's so different than just, you know, filling out a few questions on G2. AJ Wilcox Yes. And what I want all the LinkedIn Ads fanatics out there to understand is, I don't want you to hear this and say, Well, of course, Cisco has the budget, to go out and hire market research firms and go and do all this, but I'm just a lowly paid marketer. That's not my job. I don't want you to let yourself off that easily. This is what Andrew did. He started this program as a paid marketing manager and did it by himself without a significant budget. And you heard him say he didn't even have to offer them anything for their participation. They would have been stoked to chat. But of course, it's always nice if he can offer something. So very insightful, like thanks for sharing us with us about the program. You also mentioned that you were cutting out video and that video was an initiative that you wanted to take on. First of all, what was spurred you to decide that you wanted to go all in on video? And how did you go about that? Andrew Harder Yeah, so I guess starting with kind of like the bigger picture reason why we did have a lot of I would say good solid image assets and different things that we were running like, it wasn't like we didn't have quality. But we knew, especially on LinkedIn, again, if your audience is engaged on it every day, multiple times, like, people do stop, at least I'm talking from personal experience, if there are videos, it doesn't have to be video necessarily, but for the sake of this conversation, like there are certainly that is about like other paid media, marketers talking about things that they do, or different tools, like I certainly, like, stop and watch those things. I don't like it. I don't like do anything to like, give LinkedIn, some feedback. So they get that, but a lot of times, you know, I send a Slack message to my team and say, hey, like, what do you think about this? And so one of the reasons why we really wanted to video was, we knew that we wanted to start, people use the term like creating demand, it might be a bit generous for what we were doing. But I do think we were really trying to like speak to just pain points and different like, ways that we could educate, who we were trying to bring in whether you know, they come in six months from now through a PPC click, or they come in through a different means or like, do they start falling on LinkedIn page, and then, you know, they click on us, you know, three, four months from now. We weren't so obsessed with like getting like this direct response from that it was really about taking these like 30 seconds, even upwards of like, two and a half, three minute clips of hey, there's a ton of virtual events, event marketer, and we're talking to you, how do you increase like virtual engagement awareness? How do you measure that? That's just one small example. But we were cutting this down. So we had that like focusing on like the virtual aspect, because our platform is virtual and person and hybrid speaking to, we have a lot of higher ed companies, a lot of member based organizations that their business or their event, like programs really run on sponsorships. And so like, we talked a lot about how to prove ROI from your event sponsorships how to, like get better at partnering with different sponsors, things like that, that were just very specific like one message. And this goes back to like the audience targeting we'd split this out. So instead of like this one large, like, okay, we want all these people, we knew that, you know, people that work at universities are very different than and they have very different event needs than someone who works at a fortune 500 company, doing a big internal event, or doing like, you know, their big summit, whatever they use cases. So we were showing these ads to all these audiences, because we had each event, we were probably cutting down like three to six different ads. And so we could see who was engaging with what so we're looking at all those engagement metrics, view metrics, and then this really allowed us to build a quality remarketing pool of people who were watched, like 50% of our videos, and we started so in the more and then we get some more like the product videos that were more like down funnel, and we saw a huge lift. And like we had like an overview video of our platform, when we just show that to a cold audience. Now surprised like, there's not a very good watch time. I don't have the numbers in front of me. But when we showed that maybe two, three, like remarketing sequences down the funnel, it was like 2 or 3x, higher, this small things like that. I'm just trying to give some examples of like what we were seeing. So as you can tell, there's a lot of stuff that goes into it. AJ Wilcox I love that. So you're talking about multiple step sequences. How did you set that up in campaign manager? Andrew Harder Yes, I guess preface this, we use metadata to run all of our paid social. So you can do all this natively. But what we were doing in campaign manager, you can, you know, create those remarketing audiences. So we could capture anyone that saw 50% or more of these videos. And then you know, it took a while when we first started, because some of these prospecting audiences we were targeting were not like super large. Also, we started with a lower budget. And when we started seeing good results, we started increasing that so we could get a larger pool. And then we'd create these campaigns. So we're only targeting people that you know, saw this specific video, we've combined some of them. But again, because we service a lot of different ICPs. We also have a big difference, like virtual events very different instant in person. So we could show specific mobile like event ads to people that maybe saw one of our like event cut downs that we're talking about how to get the most out of your event app, just like specific things like that. I mean, you can do, it's pretty easy to set that stuff up in your audiences. And then when you're creating your campaign, just selecting those remarketing audiences. AJ Wilcox So obviously, we can put together video programs. And if you can't actually tell something's working, it can be hard to convince, you know, upper leadership to give you more budget or hang on a little bit longer. What was the effect that you actually saw on your lead gen programs as this video strategy went on? Andrew Harder It changed a lot and for several reasons. One, we were starting to invest more in video and less in our lead gen. Because we started like I mentioned this earlier, but what I was able to get as a test budget for this was 20% of our paid social budget, which was a decent size. It was plenty for us to get going but that started to creep up to like 30% and like four already percent after a few months. And so we were seeing a drop in our leads, but because of our increased efforts in like targeting more refined audiences, and I would also say like, I don't have data to prove this necessarily, but I think, you know, running this alongside all of the video ads that we were doing that we're not like super pushy, or even, like, just kind of generic B2B stuff that no one really cares about, like it was educational. And like, you could take stuff away from that, we saw huge drops in our CPL, like we saw, like over a 60% drop in our CPL. But the other thing was, we had a budget reduction, like, you know, a lot of SaaS companies, we're starting to see throughout 2022, so we had more of that hit. But what I did was I measured this, after the first three months of doing this, I measured that against the spring when we had a much larger budget. And we were doing just pretty much all lead gen. And we had 28% fewer leads, but we had a 63% drop in our cpl. So it was like a massive, like we should have had really way less leads. But we were seeing the audience targeting I think even just like the quality, and there's a lot of things that go into this. So I know I'm oversimplifying a bit, because we were testing a few different offers. It wasn't apples to apples, but overall, like for paid social for LinkedIn, our budget was like 70%, less from like this comparison period. But to answer your question, we were still running a lot of the same type of lead gen, but we don't do any hard direct response, like demo request. But even so we saw saw a huge lift and the opportunities that we were producing both from like, kind of a first touch triggering standpoint, but also just like influencing, we can see these metrics because our serums integrated with metadata, kind of like, you know, the headline numbers was like, we spent like 70% last, but we had like 60% more pipeline that our sales team had generated. So again, like a lot of stuff goes into this. But I mean, that was like a pretty astounding difference, especially with the budget difference. And also 70%, less budget, but also like we were spending roughly half of that at this point on video. So like we were spending significantly less on lead gen. So it's a combination of a lot of things like we changed our audience targeting, we had all that video creative, we were running. Yes. And you could also say, well, all that stuff, you're doing the springton that influenced the fall? Yes, of course, it totally did. So it's not like a clear cut, you know, like AB comparison. But it was such a stark difference. We really had a stark stop, like in September when we started this, like, Okay, we're gonna really change our strategy. And we started like increasing that investment. So for anyone that says, like, oh, you can't get demos looked at our quality from LinkedIn, you definitely can like there's different ways to do it. I know there's some brands still do run some of that direct response or conversation ads, and that does drive pipeline. But like for us, like we try that it doesn't work at all. I mean, I see this all the time. I go into our CRM, I see our HubSpot reports, and I see, oh, we've had some more paid social meetings booked. And I'm like, oh, is that from this month? Did they come through this month? And a lot of times, it's no, they actually like downloaded one of our guides maybe like three or four months ago. And then they came back through search or like email alerts or different things like that. And now like they're either ready to buy, or like they weren't in market at all. And now they are and like we've been top of mind for them. We've been educating them, not like harassing them to like book a demo. And they came to us. And I think I've heard this before. And I love this way of like measuring is it working? Like you can tell if your marketing is working, if more people are like coming to your sales team to ask to talk versus how much are you going out and like asking them? I just love kind of like that idea and way to quantify it. So yeah, the very long winded answer to your question, but but certainly has changed. AJ Wilcox And I think marketers, myself included in this, we feel like once we've warmed a top of funnel well enough that eventually you've earned the right to ask for a demo. And in this case, you're seeing demos come in naturally, like you're not even having to ask for them. But even if you do run demo ads, you still don't feel like you're getting a great response from them. It's almost like people are perceiving us as being too pushy when we're asking but if we leave them alone, they'll naturally do it. Andrew Harder Yeah, absolutely. And I would even say to like one way how I justified testing 20% of our budget for video was I crunched the numbers on Okay, of all these leads, like yeah, you can show low CPMs especially on LinkedIn. Like it's good because a lot of times you call them like ICP leads depending on like title or company but what I did was actually measure that down to the full funnel different getting through the sales cycles and like close one and I'm not a huge fan of just focusing on like first touch like okay, did this trigger from like, I love looking at influence metrics and things like that, because obviously there's so many different touch points. And there's some great marketing tech out there now that can help with this, but it was like a no brainer to be like oh yeah, you can test 20% because like it's not like we were producing millions of dollars in revenue from this. It's like Okay, we have some great content to produce also, like kind of an added bonus. And this is kind of a caveat leftfield thing. If you're running virtual events or in person events, and you have that footage, you have to, like, repurpose that and run that on LinkedIn especially. And I would say, don't just do an organic channel so that all your employees and your family like it, put some paid budget behind it, target the audience that you know, is your target persona. And use that content, like you're gonna get much more out of that. And also, it's like a win win for like the content team, the events team or whoever is doing this. Or if you're a solo marketer, or a small team, like you can just get so much more out of that. So I would say even from just a, I don't know, like marketing team ROI standpoint, like it just makes a ton of sense. AJ Wilcox Alright, here's a quick sponsor break, and then we'll dive back into the interview with Andrew Harder. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. AJ Wilcox If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn ads are for you. But the platform isn't easy to use and can be painfully expensive on the front end. At B2linked, we've cracked the code to maximizing your ROI while minimizing platform costs. Our methodology includes building and executing LinkedIn Ad strategies that are customized to your unique needs, and tailored to the way that your B2B consumers buy today. Over the last 12 years, we've worked with some of LinkedIn's largest advertisers in the world, we've spent over $150 million on the platform, and we're official LinkedIn partners. If you want to generate more sales opportunities from your ideal prospects, book a discovery call at B2Linked.com/apply. And we'd absolutely love the chance to get to work with you. AJ Wilcox All right, let's jump back into the interview. I want to dive in a little bit deeper on video because we talked about the customer research, and anyone can do that. But now as we start veering over into video, now, the production value is getting a little bit higher. And you actually have to start dedicating some budget unless you happen to be a videographer by trade and can throw things together. How did you attack video specifically? How did you deal with the overhead of the cost of video? Also, how did you decide what types of videos to film and actors or employees or customers? How did that all line up? Andrew Harder Yeah, so I mean, this answer might be a bit strange, but I think it might give some people some more confidence to test this, like we Krystal and I, like knew the type of strategy we wanted to test. And we didn't have net new budget or things to do, or money to play with to create that new stuff. So we went and looked at okay, what do we have? And you also might be thinking, well, he works for any event company, like they have event software, they are like doing these things. Yes, huge advantage. I will say that for sure, but a lot of marketing teams still have some, you know, own first party events. And to kind of speak to one thing you were saying like, I would actually say you don't need super high production, I would actually advocate it's better to have more just authentic real video, especially on LinkedIn, because you know, you're seeing your network and then all of a sudden, you see like this really stocky photo, video type stuff doesn't really kind of penetrate your mind, you don't really care about that. So I would say like, you don't necessarily need the super high budget, you don't to go out and like, you know, spend 100 grand on some agency. We do have like a freelancer they used to help with, like some of these cut downs, but there's a lot of freelancers out there, they're gonna like break your marketing budget. I mean, Krystal stepped up big time, she spent a lot of time cutting down these videos, so huge props to her for I mean, she's a paid media marketer, just like myself, but she was like, well, I can like cut down some of this stuff. And over time, like when we started doing this more, our team started seeing like how much of an impact this was having our events team and content team are getting more proactive and like, oh, we're gonna plan this event that's upcoming, we know that the paid team is going to use this giving us timestamps, and in that to our freelancers, but to say more concisely, like, you don't need a ton of budget for an agency. Yes, we use our event software, but you don't need that, like you can use something which should say WebEx first or zoom. Like you can use something like that, and record that. That's just fine. I mean, you can see you can look at the engagement metrics and I would actually say if you already have some video that's super high production value or something like compare that against something that's more just raw. And I would even say to there are some larger brands out there SaaS brands that do this and I think it works well. Caveat to is if you do work for a large brand, like there are brand standards and I get that because I worked for Cisco so like there are certain things we have to abide by, but like at the end of the day, you can definitely do this. I would say it's not as easy as what I made it sound like for the customer interviews like that's super easy. Like it is a different thing, but I think anyone can do that. AJ Wilcox And how did you plan what type of video content you'd show? At what stage in the buyers journey? Andrew Harder Yeah, great question, I think also super important thing that we learned as we went on, because we really started with just kind of more. I don't like the term thought leadership, because I think it's more than that, how we were kind of framing it was like, Is this educational? Like if I wasn't, and we would even ask, like our events team, like, would you interact with this? And a lot of times, it was them saying, so it's like, yeah, of course they would. But like, the questions I would kind of ask myself is like, is this going to help someone that's running events do their job? Is this differentiated enough from just kind of like the generic advice out there, and all the events we're doing, like, very well thought out, and so we do have the benefit of that. So like, that's where we started off with was like that content that's really going to hit a pain point, or just give some value. But then from there, we'd get a bit deeper, like I was saying earlier, you're talking about hybrid events, like the value of that go a bit deeper and say specifically, like, you really need to hone in on like event sponsorships, or you really need to make sure you have the right event technology. And like you could say, well, that's kind of like a hard sell, we actually have a lot of content from our team that's saying, like, you need something and then like, oh, yeah, of course, like, we can provide you with that technology. But it's kind of educating to like, there's, this is specific to the event industry. But like, there's been so many changes, as you can imagine, with like COVID coming up on like, three years, and like it went in and out from in person to virtual. But now like, there's just a huge range, and like what hybrid even means. And so we would take people on these journeys, if anyone is familiar with like YouTube sequence ads, it's kind of similar, like, you can just set this up to then go a bit deeper into that. And then really, the best kind of journeys we had was, okay, we have like this educational video to show, then we have another layer of that, speaking to something more specific, maybe we had one or two of those, and then layer in like a more specific like this, how our product can do that. And so it's a bit easier to explain when I have like a spreadsheet to show, but hopefully that helps the audience a little bit. AJ Wilcox Very much. So let's say smaller marketing teams that don't have a budget for maybe something like metadata. Maybe they're working with a basic CRM, what's some advice that you'd give them on ensuring that they could take cold prospects, educate them through video, and actually ended up with close deals? Andrew Harder That is a great question. I hope I can give a great enough answer to that because I think there's so many factors that do come into this, because I would say we had a lot of things going for us with the video content we already had to play with. And then we were able to expand that. But if you are a smaller team, you don't have as much budget for tech or video, things like that. This is kind of obvious advice. But just like start small, even before that I would challenge like, look at what you're doing right now. And really challenge yourself and ask yourself the questions like if I am my, like target audience, if I am this, you know, X persona, do I actually care about this? Like, is this giving some value? Or am I just noise in this person's LinkedIn feed? I think you'll find a lot of your stuff is either stale, or it's really just kind of about you the company versus like, how can you first like give value and not ask for anything in return. But then from there, like if you have products that are fairly easy to record, like some tutorials to like, you might have a subject matter expert on your team. So that I would say that's kind of a hard gap to fill. But you can use free tools out there to just record either yourself or someone on your team, walking through the benefits of what you get from XYZ, like whatever your product is, or service is. And so yeah, I feel like I didn't meet my expectations for answering that question. But hopefully, I would like to starting with, like really challenging, like what's working. And then if you have content, like reuse that content, and you can go from there and get learnings and segment your audience so you can see who's engaging with what. AJ Wilcox I love it. Yeah, I think that's perfectly fine. Great answer. Well, the one question I like to ask everyone I interview, what are you both personally and professionally most excited about coming up? Either in 2023 or in the following months? Andrew Harder Yeah, love that question. I'll start professionally. I think I'm excited. So we are really early days and testing out a true like plg like free motion. It's new for us because we've been very like enterprise software. Like you can't really use the product without talking to us. I'm really excited for us to test that just from a marketing standpoint. But also how it's gonna play into our paid campaigns, especially like with LinkedIn, too. I see so much opportunity and I follow some other brands that do this so well and really just showing people like how easy it is to get started. I think you can apply this to anything in life. Everyone wants to like, you know, be in better shape or read more books or do things like that, but it's like just getting started. That's the hardest and I think cuz there's so much potential for us. There's not too many competitors that we have. There's a lot that have like that motion, but their software isn't as powerful. And I think just being able to learn as a marketer how to do that it's gonna be really fun. And I think getting more into being a quote unquote, content creator on LinkedIn, I'm very inconsistent still, but it's been fun just to put myself out there more. I mean, it's really how it's opened up opportunities like this to speak with you. And I think I'm just looking forward to meeting more marketers that I can learn from share some of my experiences, beginning of this, like I didn't set out to have a career in marketing, I didn't even know what PPC was. And I think it's really, really fun to speak to younger marketers. And so I'm, I'm hoping for more opportunities like that. And then personally, I have two young kids, my daughter is about to be three next month, which is crazy. And my son is just over eight months. So last year, couldn't do a whole lot because had a young baby. And so I'm excited for we have some fun trips planned. So I'm originally from Minnesota. I have a cousin getting married so getting out there and seeing some family. My younger sister's getting married this summer as well. So excited for that. And for my kids to hopefully have some memorable flower girl type moments, you know, that'll be super fun. And we have some friends in Wisconsin that we go up to see, looking forward to that. My wife and I love to travel and just with young kids don't get to do it as much. And this year, we have more plans. So excited for that. And yeah, especially on a day like today when it's like I don't know, like it was in the teens this morning maybe it's in the 20s now, but so cold, and I'm already looking forward to summer. So yeah, that's kind of what's on my mind. AJ Wilcox Awesome. Well, you're doing a great job of creating content on LinkedIn, for sure. I'm going to put down on the show notes. I want to invite everyone to come follow Andrew there on his LinkedIn profile. Also, I don't know if you have a minute if you can share with us. Maybe some insight into the posts that really caught my attention you posted, it was kind of like a mini case study about using video ads on LinkedIn. Can you tell us like was that he most popular thing you've posted on LinkedIn? What sort of engagement did you get from that? Does that inspire you to do more? Andrew Harder Yeah, so it was actually the second most because the first most was also another kind of LinkedIn case study is about document ads. I don't know if I was one of the first first but I was early into testing that. And it really if for all the people that love the gated versus on gated conversations, like we really put that to the test. The ungraded document did fantastic for us. And like that got a ton of engagement. Like I said, I'm still early. So I'm trying to kind of find what stuff I want to talk about, hoping to talk more about personal stuff, too. But yeah, it did get a ton of engagement. I mean, I was thrilled when I shared it with you. And you said you shared it with your team. I was like, okay, that's why I know it's good, then if Aj is sharing that. So yeah. And I honestly, like that's probably an easier thing to go to that post. And it really breaks down the process that we did, and some of the results that I shared today. But it really makes it pretty simple. I think a lot of times, it's easy to get just like oh man, I can't revolutionize my strategy or something, you know, just sounds so big when you break it down into like these bite size steps. So I think that's maybe why it got so much engagement. Of course, yeah, the results do catch people's eye, but a lot of marketers found it helpful. So yeah, definitely connect with me. I'm only active on LinkedIn. I'm not really a social media person, ironically, being that I advertise on it. But yeah, please connect with me on LinkedIn. I appreciate you sharing that AJ. AJ Wilcox All right, I've got the episode resources for you coming right up. So stick around. Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. AJ Wilcox All right, like we mentioned during the interview, I've got some great resources for you. First of all, you'll see in the show notes below Andrew Harder's link to his LinkedIn profile, go follow him or even connect with him. You'll also see what we mentioned the post that he posted about his LinkedIn video ads strategy. And that one got a ton of attention, which is so cool. It's actually the reason why he's here on the show. He also had another viral post about LinkedIn document ads that actually went more than double the amount of virality is that one so definitely check that one out. Both links are in the show notes. If you or anyone you know is looking for a course on LinkedIn Ads, check out the one that I did on LinkedIn Learning. You'll see the link in the show notes. But it is by far the most succinct, the highest quality, and the lowest cost of any LinkedIn Ads course out there. Also, if this is your first episode you've listened to make sure to hit the subscribe button. But if this is not the first time you're listening, please do go and leave us a review. It is a terrific zero cost way of supporting the podcast and I would be eternally grateful to you with Any questions, suggestions or corrections, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. And I'm cheering you on in your LinkedIn Ads initiatives.

Valerie Bowden, Founder, and Director at CRDLE,  joins host James Mackey to dive into the exciting world of African talent. Discover the benefits that African talent brings to the table and why more companies are embracing it. Explore the best countries in Africa to source talent from and the various types of talent available. Get insights into how the global talent economy is changing and the impact it has on the cost of hiring. Our host James Mackey, SecureVision CEO Listen to our full episode list here:https://www.talenttrends.io/Follow us:https://www.linkedin.com/company/82436841/Our YouTube channel:https://www.youtube.com/@securevision1677#1 Rated Embedded Recruitment Firm on G2!https://www.g2.com/products/securevision/reviewsThanks for listening!

Join Corey Kossack, Founder & CEO at Aspireship, and host James Mackey as they delve into the complexities of the employment market for startups and growth-stage tech companies. They dive into inflation trends, how TA leaders need to be more analytical and align hiring plans with the companies north star metrics, incorporating onboarding and ongoing learning in development cost into cost per hire, and how TA leaders can be a more strategic partner to their CEO. They will discuss the disconnect between talent acquisition and retention, and at what stage tech companies start to become successful at hiring people that are transitioning to a new career within tech. Learn how much time and investment is required to develop new hires, and what factors contribute to a significant employee retention rate. Our host James Mackey, SecureVision CEO Listen to our full episode list here:https://www.talenttrends.io/Follow us:https://www.linkedin.com/company/82436841/Our YouTube channel:https://www.youtube.com/@securevision1677#1 Rated Embedded Recruitment Firm on G2!https://www.g2.com/products/securevision/reviewsThanks for listening!

Claire O'Keefe has an impressive resume in the wealth management industry. As Partner and the Head of Partner Development in Cerity Partners' Chicago office, she also serves as member of the company's Executive Committee. Prior to her roles at Cerity Partners, Claire has held leadership positions at two wealth management firms, where she was responsible for: Strategic planning Client Development Advisory services to affluent individuals, business owners, executives, and nonprofit organizations. Claire is a strong advocate for philanthropy, and has served on the Henry Viscardi School Board of Trustees, as well as being involved with other charitable organizations. A PHILOSOPHY TO DOING MERGERS Cerity Partners view themselves as a partner and not an aggregator, and believe in bringing together like-minded professionals to benefit clients and colleagues. Their vision is to build a global professional services firm for wealth management, both for high-net-worth clients and workplace wealth management for executives. When considering potential new partners, they look for key areas of alignment, including: Culture Target clientele Value proposition Business model BUILDING A NATIONAL FOOTPRINT In order to build a national footprint and brand recognition, the distinction of integrator or aggregator is important in terms of their growth, exit, and funding strategy. Cerity Partners is an integrated firm, meaning they have: One brand One technology stack Equal payroll and benefits for all colleagues They use this model in order to build a national footprint and brand recognition. They integrate technology, data, and operations when they acquire other firms, but they do not force or accelerate integration, prioritizing a consistent client and colleague experience. The assimilation of colleagues is a day-one priority, while technology integration can take longer as they make sure to map data and user requirements. THE IMPORTANCE OF HAVING VISION, MISSION, AND VALUE PROPOSITION Part of building recognition for your firm is having a vision, a mission and value proposition is paramount to success. Vision: Setting your vision is effectively the blueprint to how you want your firm to approach business, and allows for you to set a clear mission. Mission: By having a solid mission, your firm and clients are aware of what you can do for their business, and exactly how you will achieve that for them. Value Proposition: This is arguably the most important aspect to set in order to attract clients. Value proposition offers customers what distinguishes you from competitors. With over 800 colleagues and serving about 15,000 clients across 20 markets, Cerity Partners manages about $65 billion in assets. While these are impressive numbers, Cerity Partners prioritizes forming relationships with exceptional people over the quantity of deals it has completed. This aligns with their vision, mission, and value proposition. All of this combined allows Cerity Partners to be very attractive to specifically G2 advisors,. FACING A MARKET DOWNTURN I've said many times, market fluctuations are one of the truths in business. We've discussed in the past how it's important to not rely solely on the market or the news cycle to dictate your deals. (For more: listen to Episode 220, “The Art of Balancing Market Conditions and Client Motivations in Deals.”) For Cerity Partners, Claire emphasizes that they are looking for full merger, and not partial investments. They are flexible on the mix of cash and equity in the deal, and they allow partners to take equity as part of the merger. They are transparent with the valuation structure and consider expenses that would be eliminated after the merger to increase the EBITDA and apply a multiple to it. They believe in the growth opportunity of coming together. Despite the market downturn, their firm's interest continues to be at an all-time high because of this approach to mergers. Cerity Partners continues to invest in the resources and infrastructure required to optimize their pillars, and is agile in experimenting and changing things to continue growth. • • • FOR MORE ON CLAIRE O'KEEFE AND CERITY PARTNERS: http://www.linkedin.com/in/m-claire-o-keefe-305b539 https://ceritypartners.com/ Corey Kupfer is an expert strategist, negotiator, and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker. He is deeply passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast. If you want to find out how deal-ready you are, take the Deal-Ready Assessment today!

When you're on the hamster wheel of content creation, it can feel hard to get off. When you zoom out, though, it turns out there are more-strategic ways to look at what you're making and why. Jakub Rudnik's created content for renowned organizations like G2, Chicago Tribune, and now Scribe. Buckle up for this conversation where he shares his tips for being more intentional.TopicsDefeat imposter syndrome through successEnable your teams to deliver better contentWe follow people for their brainsShould you worry about appearing salesy?Company culture can complicate contentContent strategy is an internal battleExperimentation is a win-win muscleShow LinksCheck out ScribeFollow Jakub Rudnik on LinkedIn or TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Julie Macaluso, Manager, Talent Acquisition & Development at Community Coffee, joins host James Mackey to discuss:What is the biggest challenge of rolling out a new system;What are some of the biggest gains when implementing a new program;Process documentation & more Our host James Mackey, SecureVision CEO Listen to our full episode list here:https://www.talenttrends.io/Follow us:https://www.linkedin.com/company/82436841/Our YouTube channel:https://www.youtube.com/@securevision1677#1 Rated Embedded Recruitment Firm on G2!https://www.g2.com/products/securevision/reviewsThanks for listening!

Gremlins 2: The New Batch has something for everyone - assuming that everyone wants a movie with a bunch of Gremlins.  Acting almost as a parody of itself, G2 throws the kitchen sink at viewers as it continually breaks the fourth wall while also breaking hella stuff in the process.  Join the boys as Steve tries to convince Anthony that this is a good movie.

Girl 2 rejoins Girl 1 for episode 12 of season 8.   There's Something About Mary as G2 is back from a grind of a week commentating for the Ontario STOH and Tankard provincial championships. She dishes about the host town, the venue, the event, the people, and her commentary colleagues, plus the sights, sounds and observations from a great seat in the house.   The Girls also discuss the no-tick rule before dissecting the results in Port Elgin, which are followed by mention of a real-life flashback: a COVID case, which prompted a competing team to withdraw.   Then it's on to the plethora of other provincial championship results that made this past week and weekend one of the most attractive for those savvy enough to watch livestreams via the internet.   Enjoy the episode, and stay safe! 

L'intuition, le pire ennemi du Marketeur ! Eric Seclet, Copywriter et hôte du podcast le SaaS Club, dévoile la méthode du "Review Mining". Le Review Mining sert à entrer dans la tête de nos clients, grâce aux avis utilisateurs. Notamment ceux des concurrents, pour découvrir leurs déclencheurs, envies et freins.  Récoltez un maximum d'avis clients G2, Capterra, AmazonReview ou Trustpilot. Regardez les avis de vos concurrents Scannez 3 à 5 concurrents, directs ou indirects. Copiez/collez ces avis sur Excel On ne se pose pas de question, on fera le tri plus tard ! Classifiez et observez la fréquence Éliminez les avis inutiles. Observez les mots utilisés, les expressions, les solutions alternatives, mais aussi les déclencheurs. Triez en colonnes "bénéfices" et "douleurs" et identifiez les patterns en utilisant un système de scoring. Recommandations : Coupler cette approche avec d'autres méthodes qualitatives Questionnaires, interview clients etc. Adapter la façon notre approche Prendre en compte que chaque client ne démarre pas au même point. Travaillez le Copywriting Reprendre les mots utilisés dans les reviews clients Maintenant, plus d'excuse pour ne pas doubler votre chiffre d'affaires... Tous au charbon  

Stan Gregor, CEO of Summit Financial, is a seasoned business leader with over 30 years of experience in various industries such as banking, wealth management, insurance, and investment banking. Throughout his career, Stan has been involved in the acquisition and integration of large and complex businesses in these industries, and has a history of improving their performance, profitability and returns for shareholders. A UNIQUE VALUE PROPOSITION The independent advisor industry has undergone significant changes in recent years, with many options available for advisors seeking a firm that caters to their specific needs. With Summit Financial, Stan recognized this evolution and adapted his business strategy to stand out among other firms, while remaining current with the evolution of the industry. Stan describes Summit's approach as one that combines independence, but with support. Advisors are given the autonomy to operate their own business, providing their clients with the level of service they desire, but they also have access to a team of support to assist them in their day-to-day operations. Moreover, Summit's partnership model is distinctive, with partners coming together on a regular basis to share their experiences and act as an advisory committee to one another. This culture of collaboration is what sets Summit apart from other firms, and is a valuable benefit for advisors who have been with the firm for an extended period of time. SUMMIT FINANCIAL: AGGREGATOR? INTEGRATOR? In the RIA industry there are two main business models: The aggregator model and the integrator model. The aggregator model is where a company acquires smaller businesses, but operates them separately and only focuses on generating profit and revenue without integrating them into the larger company. In contrast, the integrator model emphasizes on equipping advisors with the necessary tools and resources to work independently, while still having access to the regulatory compliance and technology infrastructure of the larger parent company. Many firms will operate as a hybrid, opting to pick the parts of both models to create an amalgamation that suits their firm's needs. Summit Financial would fall under the full integrator model, where they simplify the things that advisors don't want to do, such as having their own ADV, or dealing with technology and compliance. Summit Financial also provides: An investment team Insurance agency Servicing arm to take non-client-facing tasks off the advisor's plate, while still allowing them to use their own brand The culture of the company is one of collaboration and partnership, and Stan firmly believes that if Summit Financial is not adding value to an advisor's business, the advisor should leave. I appreciate the honesty in this approach, as often in business, the focus can become overly superficial, emphasizing solely on financial figures without considering how the team functions together as a cohesive unit. I agree that a positive company culture is vital, and making sure that everyone is content – so they can excel – should be a top priority. FLEXIBILITY & COMPANY CULTURE One of the key components to ensuring Summit Financial stands out from other firms is their approach to flexibility. Stan highlights that the company's business model is distinctive and adaptive, allowing firms to maintain their own branding, and for employees to come and go as they please. This approach allows for a more personalized experience for both firms and employees, as they have the ability to shape and adapt the company to their specific needs. This approach contrasts greatly with other, larger companies that often make 100% acquisitions, absorbing all aspects of the acquired businesses. This method of acquisition often results in the loss of the acquired company's identity and culture, as they are absorbed into the larger company's system. SUPPORTING GENERATIONAL GROWTH There are a myriad of unique challenges and opportunities that arise when working with second (G2) and third (G3) generation business owners. Stan acknowledges that these individuals may have different goals and interests, with some looking to cash out sooner, while others are more interested in growth opportunities. One of the ways that Summit addresses these challenges is through their business model of only buying a minority stake in a business. This allows G2 and G3 members to continue to run and grow the business, while still having the support and resources provided by Summit. Additionally, Summit has experience working with G2 members who are loyal to the business but may not have the means to take over the business on their own. In these cases, Summit will make an investment in the seller and also provide financing for the G2 member, allowing them to acquire the business without incurring a significant amount of debt. Summit's primary focus is on helping G2 and G3 members grow their businesses organically. Stan explains that they don't aim to make money in the financing aspect of the deal, and that their model is designed to be simple and fair. Stan is fervent in his disdain for the "nickel and dime" mentality that is prevalent in the industry, citing that Summit's approach is meant to be more transparent and beneficial for all parties involved. THE SUMMIT FUNDING STRATEGY All firms, regardless of their model, whether it be a full integrator, a full aggregator, or a hybrid, have their own unique funding strategies. Stan explains that all financing for Summit derives from the personal capital of its partners, and that the company does not have any private equity or loans from banks. For larger transactions, Summit will utilize the services of Merchant Capital, of which he is a shareholder. It is crucial that a firm is financially smart. Stan believes that the most intelligent way to run Summit is by: Limiting its funding to not include private equity Limiting its funding to not include loans from banks Keeping a healthy amount of cash on hand Avoiding taking excessive risks This strategy has proven to be effective as Summit has been in business for 40 years, which Stan opines could only be achieved by being financially savvy. • • • FOR MORE ON STAN GREGOR & SUMMIT FINANCIAL: https://summitfinancial.com/ https://summitfinancial.com/team-members/stan-gregor/ https://www.linkedin.com/in/stan-gregor-2113465/ Corey Kupfer is an expert strategist, negotiator, and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker. He is deeply passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast. If you want to find out how deal-ready you are, take the Deal-Ready Assessment today!

Join MonteCristo and Thorin as they rank discuss the start of the LEC and LCK regular seasons, the dominating debut of G2, Vitality living up to the early hype, how T1 and Dplus should vie for the title in Korea, the announced changes to the upcoming LCS broadcast, how most teams are playing through bot lane, and more.

Andreea Florescu, Vice President of Operations at SecureVision, and Julia Arpag, Talent Team Lead at SecureVision, join host James Mackey to discuss:Twitter layoffsElon's Talent StrategyWhether or not it's ok for big tech to hire while administrating mass layoffsThe state of the economy and labor market Our host James Mackey, SecureVision CEO Listen to our full episode list here:https://www.talenttrends.io/Follow us:https://www.linkedin.com/company/82436841/Our YouTube channel:https://www.youtube.com/@securevision1677#1 Rated Embedded Recruitment Firm on G2!https://www.g2.com/products/securevision/reviewsThanks for listening!

Asad Zaman, CEO of Sales Talent Agency, Inc. joins host James Mackey to discuss the state of the labor market, the impact on demand vs. supply of talent, hiring in a tough market, & more. Our host James Mackey, SecureVision CEO Listen to our full episode list here:https://www.talenttrends.io/Follow us:https://www.linkedin.com/company/82436841/Our YouTube channel:https://www.youtube.com/@securevision1677#1 Rated Embedded Recruitment Firm on G2!https://www.g2.com/products/securevision/reviewsThanks for listening!

Rahul Yodh, Vice President of Talent Acquisition, shares how New Western hit their hiring plan while doubling the size of the company. How he implemented an optimized revenue approach to talent acquisition. New Western was just recognized by Glassdoor as a 2023 Best Place to Work. Our host James Mackey, SecureVision CEO Listen to our full episode list here:https://www.talenttrends.io/Follow us:https://www.linkedin.com/company/82436841/Our YouTube channel:https://www.youtube.com/@securevision1677#1 Rated Embedded Recruitment Firm on G2!https://www.g2.com/products/securevision/reviewsThanks for listening!

In this 129th episode of The G2 on 5G, Anshel and Will Cover:1. 2022 look back: T-Mobile's Business Rise2. 2022 look back: 5G Networks Mature3. 2022 look back: Private Networking and 5G as a Service4. 2022 look back: FWA hits its stride5. 2023 prediction: Open RAN Hits its Stride6. 2023 prediction: Standalone starts to get real momentum

Hey everyone! We here are wishing you all a very happy holiday and remember to enjoy yourself during this upcoming new years celebrations! This week G2 (@geronimo265) is back in the building talking about this year in review. The boys go over some movies and podcasts that topped the year and their Spotify wrapped. Tyson puts the boys on to melatonin, Eman thinks TikTok lives are real, and much more. Thanks to G2 for coming on and hanging with the boys and closing out 2022! We can't wait for all of you to see what 2023 brings. Thank you all for the constant support and love. We hope you enjoy this episode! Don't forget to check out and support the Patreon: patreon.com/2good4upod !

Final full episode of 2022!! Hope you've been having a wonderful holiday season and Happy (almost) New Year! I asked Will Allred (co-founder & COO at Lavender) to join me for this episode and cover some good ole' sales topics that may be top of mind for folks going into 2023. Will is a LinkedIn Top Sales Voice (47K+ followers). Prior to Lavender, Will was co-founder and COO at Sorter and prior to that he was Senior Associate at TopRight, a marketing consulting firm. Lavender was founded in 2020 and based out of NYC. They've got 8 people on the team and hiring for 2 more marketing roles. Lavender is the #1 sales email assistant. Write better emails, get more replies. 9.9/10 on G2 with 10k+ users. Here's what we hit on: Let's start with your website, that homepage header banner (play-doh wizard, listeners please go check it out) it's amazing, who came up with that and how's the performance of your website (HINT: our website converts 15-20% of all traffic); What's the biggest but not as widely known mistake salespeople make when they write outbound emails; You're PLG-focused so what's been working really well for you for growth, how do you increase the chances of spreading WOM. You can find Will on LinkedIn. Find out more about Lavender. This episode is sponsored by UMSO, the website builder for startups. Visit umso.com/MSM to learn more and use the code MSM20 for a 20% discount on your first three months. This episode is also sponsored by Riverside, your online recording studio. Visit Riverside.fm to learn more and use the code HOLIDAYS22 for a 30% discount on your subscription. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you're ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov --- Send in a voice message: https://anchor.fm/anna-furmanov/message

Arkosh, Old G, Notail, Ceb, and Cap are all losing right now on the DPC. We also talk about the NOUNS tournament proposal video, G2, the LCS, Henry Dota, and a few spicy things. Happy Holidays everyone. Support us on Patreon! https://www.patreon.com/sidepull Twitter: @leafeator @capcasts

In this 10th Standalone Edition Episode (Ep. 128) of the G2 on 5G, Anshel and Will speak with Ingmārs Pūķis Vice President and Board Member LMT, about a multitude of 5G topics, including background on LMT and 5G Techritory.Topics Discussed: 1. A background of 5G Techritory and Will's experience attending the event and some of Ingmar's insights2. 5G use cases that LMT is seeing in the Baltics and on its own network with customers.3. How is LMT embracing cloud disaggregation and uses of vRAN and ORAN4. Is the momentum of RAN sharing in other parts of the EU finding its way into the Baltics to speed up deployments? How does it affect competition?

From the SaaStock 2022 Scale Stage: Godard Abel, Co-Founder & CEO at G2, discusses surviving and thriving in a downturn: his lessons learned weathering economic storms over 25 years building SaaS leaders. Godard Abel shares what it takes to weather economic storms and market downturns as a SaaS leader. Surviving the downturn and thriving to success can be done. Join him to hear the lessons learned from over 25 years of working to stay ahead of the game. ~~~~ Want access to ALL content from SaaStock 2022? With a one-time $10 fee, it's yours. Click here to watch all content: https://bit.ly/S22Content

HooXi joins HLTV Confirmed to talk about him joining G2, early challenges, leading m0NESY & NiKo, and finally winning a trophy with the team. In other topics, map & gun update, other teams at BLAST, Astralis getting Buzz, NIP bench es3tag, and more. ➡️ Follow us for updates: https://twitter.com/HLTVconfirmed

Commercial lawyer Lynden Renwick tears down three examples of a limitation of liability clause. He discusses caps, carveouts, and exceptions, then gives his multi-stage model for managing contract risk.   The Contracts:  https://storage.googleapis.com/lawinsider-wordpress/1/2022/12/Peernet-license.pdf https://www.lawinsider.com/contracts/gn4fKDoCp4w#limitation-of-liability https://www.lawinsider.com/contracts/4q8nykvjvsz#limitation-of-liability  About Law Insider: We're all about contracts!   Law Insider (https://www.lawinsider.com​​​​) is a subscription-based contract database and resource center that helps over 250,000 lawyers and business owners draft and negotiate contracts more effectively.   Join the Community   We think drafting and negotiating contracts is one of the most important skills you can build as an attorney and business owner. Law Insider is committed to supporting our user community with the tools and resources to help build these skills.   Where to Start   Looking for sample contracts, clauses or defined terms? Create a Basic Access Account and try it out. Looking for educational videos, webinars and articles on drafting and negotiating best practices? Visit our resources center.   Plans and Pricing   Law Insider offers monthly, annual and team subscriptions. For full pricing and packaging details, visit our pricing page at lawinsider.com/pricing.   Check out our on-demand webinars: https://www.lawinsider.com/resources/ Check out our reviews on G2: https://bit.ly/3cbBCZ1​​​​ Check out our tutorials: https://support.lawinsider.com​ Follow Law Insider on Twitter: https://twitter.com/lawinsider​​​ Join the Law Insider Facebook Community: https://www.facebook.com/groups/lawin...   ======================================= Law Insider Promo Code: TEARDOWN2 =======================================

kennyS joins HLTV Confirmed to talk about his return to play (from G2 bench to Falcons), best AWPers of the scene, and current teammates. In other topics are HUNDEN getting unbanned, C9 considering interz replacement, the weapons & Anubis update, and a BLAST World Final prediction. ➡️ Follow us for updates: https://twitter.com/HLTVconfirmed

In this episode of The Disruptive Successor Show, Jonathan speaks with Bill Yoh, Chairman of the Yoh Group and Co-Owner of Day, and Zimmerman, a 45-thousand-employee, century-old business. He is a third-generation owner and the youngest of 5 siblings and has a personal view of the human dynamics behind large, multigeneration family businesses.He regularly writes about leadership, relationships, and family business using his proprietary methodology called famlylitics. He recently published Our Way, a biography on his father and family which has been hailed as a transgenerational saga. Bill also teaches a class at Wharton on the family business.He talks about how his father grew their business, being G2, and how even being G3 it is still more of a sibling partnership than anything. Succession was smooth in their business and they ensure that any family members who want to enter the business have had related experience first before coming aboard.In their experience, having outside consultants is critical to find out what others have been doing and going through that process first before landing on policies on hiring and governance. Bill stresses the need to nurture the relationships within the family business and how consultants can help with this.Bill's family has a master plan that they discuss when things are good so that when unexpected events happen, they are not blindsided. Bill then shares the genesis of his book on his father and how it was an effort to immortalize the rich lessons in life and business that his father learned over many decades.HIGHLIGHT QUOTESBILL: Work with external advisors as a group "For our experience, where we landed on say our employment policy or our governance model, whatever else, is really not as important, in my opinion, to other people as the process, as going through the process as an ownership group, with or without management, intergeneration or not, whatever your dynamics are, going through that process as a group is, to me, more important than whether you land on, you have to work outside the business for 2 years of 5 years."BILL: A disruptive successor must drive how the succession looks like"There are literally an infinite number of ways that succeeding generations can succeed the incumbent generation, but of that infinite number of ways, the only one I can say with certainty that will not work is one that the incumbent generation designs for the succeeding generation. That succeeding generation has to not just participate but has to drive what that succession process looks like."Connect with Bill and get his book with the following links:About BillWebsite (Personal)Website (Company)If you enjoyed today's episode, please subscribe, review and share with a friend who would benefit from the message. If you're interested in picking up a copy of Jonathan Goldhill's book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com

On this episode of The Marketer's Journey, I interview Amanda Bird Malko, CMO at G2, a software marketplace that reaches more than 60 million software buyers each year. Amanda discusses the importance of bringing teams and various stakeholders together to work towards one shared vision. She offers tangible and tactical tips for breaking down the silos among various teams like marketing, engineering and product so everyone can work together more symbiotically. Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, and Google Podcasts!Key takeaways from this episode:Marketing is a blend of sales and creativity. Amanda mentioned that she was initially drawn to the marketing world because it lies at the intersection of creative selling and achieving tangible business results. In particular, she's passionate about the art of creative persuasion combined with generating revenue in a way that provides maximum value to the customer.Building a brand that benefits all stakeholders within an ecosystem is challenging but worth it. Amanda said that one of the main aspects that attracted her to her role at G2 was the complexity of the ecosystem and the many stakeholders that were involved in the process. To truly benefit all parties within the ecosystem, Amanda and her team work on creating “flywheels” or “growth loops” that leverage one another to build connections and keep the momentum going across the business.Build trust. Whether you're buying something on Amazon or investing in expensive software, Amanda believes that buyers are becoming increasingly empowered by leveraging the voices of peers and people they trust—all through a frictionless customer experience. In other words, there's never been a better time to build a trusted brand and offer a credible source of information in a competitive marketplace. Learn more about G2 here: https://www.g2.com/ Learn more about Amanda here: https://www.linkedin.com/in/lisa-hart-campbell/

As CEO of Boltive, Dan Frechtling works to secure brands against invasive media. Dan has led B2B SaaS businesses since 1999. Prior to Boltive, he was President of G2 Web Services, acquired by Verisk, where he expanded G2's cyber security solutions to detect brand damaging activity and transaction laundering. He was also GM/VP at Hibu, VP at Stamps.com and Sr. Associate for McKinsey. He has an MBA with Distinction from Harvard Business School and a BS with High Honors from Northwestern University. Learn more about your ad choices. Visit megaphone.fm/adchoices

SaaStr CEO Jason Lemkin recently moderated a session with 3 of the best investing in SaaS:  Doug Pepper, GP at Iconiq, Arun Mathew, GP at Accel, and Alex Kayyal, VP and head of all of Salesforce Ventures. The four deep-dive on the real state of venture capital today and into 2023.   This podcast was recorded live during G2's digital reach event. Check out the rest of the sessions over at Reach.G2.com   This episode is an excerpt from the session. Watch the full video: https://youtu.be/hTvNqr395nY   Want to join the SaaStr community? We're the

Musician, Lawyer, and President of one of the nation's premier RIA firms, David Canter, is focused on positioning Bluespring Wealth Partners as one of the premiere acquirers in the industry. He is very hands-on with operations, including overseeing day-to-day operations and identifying new areas of opportunity and growth. David has worked himself up the ladder in the space, previously serving as Executive Vice President and Head of the RIA segment for Fidelity Clearing & Custody Solutions and now serving as President of Bluespring Wealth Partners. David has worked on many sides of the RIA space, including custody, and now acquiring, but, as most stories go, working in the RIA space wasn't his life-long passion. Without question, he had his sights set on the entertainment industry. He based his life around going into the entertainment industry – training at one point as an actor – and has a love of music and playing his guitar. Breaking into the entertainment industry is hard; beyond acting as an extra, he found that the work just wasn't there. He quickly had to realize that there were other avenues he could take to make money, while still keeping the arts as a deeply held passion. Once he made the decision to focus himself elsewhere, David was drawn to law. The lure of the courtroom was undeniable to David, and he went on to pursue a Juris Doctorate from the University of Baltimore. He loved the courtroom and trial-work, and currently holds his FNRA Series 24 license and is a California State Bar member. THE BLUESPRING ATTRACTION David has been a jack of all trades in the best way possible, but what attracted him to Bluespring Wealth Partners after nearly three decades in the RIA space is simple: He wanted a new challenge. He wanted to find a place that met his self-evaluations for a new challenge after 12+ years at another firm. He found Bluespring's platform very appealing. That platform is based on: Helping people, helping investors specifically Welcoming entrepreneurs Allowing entrepreneurs to continue to be entrepreneurs Doing good with the education and powers they have For David, Bluespring Wealth Partners wasn't just a challenge, but a fitting piece to the next chapter in his career. It allows him to be entrepreneurial, but simultaneously intrapreneurial. This balance allows David many freedoms he wouldn't otherwise have, and a chance to build the company into something new. It is now a 29-firm platform spanning 16 states – and growing. The firm will do 9 acquisitions by the end of 2022, but not just for the sake of acquisitioning. Their acquisition plan is focused on solving the problems of their “partner firms”, as they call their network of firms. AN INFORMED CHOICE In the RIA space, there are many choices an investor can make just to get to the starting line. David believes in choice, and not merely having choice, but having informed choice. David understands that Bluespring Wealth Partners isn't going to be the perfect choice for everyone, however he wants the DealQuest listeners to know what Bluespring does. Bluespring Wealth Partners can be best described as a practice management consultancy at its core that happens to be in the strategic M&A space. It is the responsibility of practice management consultants to assist offices and firms with improving efficiency within their workplace and in their business operations. That's the bulk of Bluespring Wealth Partners' approach: Addressing problems with their acquired “partner firms” and problem-solving efficiency via the network of firms under Bluespring. ONE SIZE DOES NOT FIT ALL Two of the most commonly used words in the RIA space are “aggregator” and “integrator”. Many firms operate either pure aggregator or pure integrator, however, there are a number of firms that pick elements of either model to formulate their perfect model. There is a reason all these models exist, and that's simply because no singular model works for every firm, entrepreneur, client, or investor. Again, choice plays a vital role in decision for the model under which Bluespring operates. The choices David lay out are: Choice 1: Do nothing. Keep on moving forward as you always have, and hopefully filling your career. Choice 2: De-risk. For example: A firm has a retiring partner, so to pull some capital, they find a minority interest. Not take control, but merely provide some capital. Choice 3: Find a pure capital partner. For example: They buy 50%+, and you obtain a capital partner that's not going to provide other shared services or contributions aside from bulk capital. Choice 4: Entrepreneurial model (A.K.A.: aggregation model). Keep your brand and the acquiring company will take at minimum 51% interest in your firm and build a flexible deal structure. By doing this, the focus is preserving the entrepreneurial model and providing various services to help propel your firm forward into growth within the network of acquired firms. Choice 5: Subsume into another brand (more commonly known as integration model). You become the larger brand, forgoing your independent brand identity for the growth of the whole institution. The larger firm will guide the smaller acquired firms in their business activities, but the goal of the smaller firms is to continue looking after their clients. Choice 6: Internal succession to a G2. David notes that in their initial research for founding Bluespring, they found that founders mostly prefer this route;however, the biggest obstacle is finding the capital. G2s would say they would like to pay out of cash flow, but ultimately, it's the entrepreneur taking the risk and it's their cash flow that will fund that transition. Choice 7: A combination of all of the above. Choosing the aspects of all the available models to build a Frankenstein model that works best for your goals, your future, and what you want to do with your firm. These seven choices on how to proceed is what allows a firm to formulate how they're going to move forward with their M&A deals. Bluespring Wealth Partners primarily functions as Choice 4, the Entrepreneurial Model, while recognizing the benefits of all models, opting to borrow practices from other models to give their entrepreneurs the best of all worlds, and allowing over half of their firms to be standalone RIAs. Keep their brand (For example: Capital Planning, A Bluespring Wealth Partner) Keep their own ADV Keep their client experience Bluespring provides capital A sister company Kestra Financial wherein some of their firms they've bought it on that chasse THE VALUE BLUESPRING BRINGS David affirms there are about 90% of opportunities that cross their path that they do not take. Bluespring is very transparent with those opportunities as to why they pass. By being particular in the opportunities they take, Bluespring has built an elite and strong network of firms. Offering immense value to the firms that Bluespring acquires. One attribute of Bluespring's consultancy is that even when they pass on an opportunity, they're offering their consultancy to these firms to help them better grow, irrespective of Bluespring choosing to bring them into their network or not. Bluespring's consulting really begins long before they even decide to enter into a transaction. If Bluespring does go forward with a transaction, there's a lot of due diligence they do by way of taking a consultative approach to how they're going to do business together, and how they're going to structure transactions so the right benefits, incentives, and horizons can be found. Once a firm enters their network, they provide an array of resources to help their community network grow: A business consulting group Marketing assessments Large technology infrastructure An M&A team to help with sub-acquisitions Access to capital, backed by two private equity firms -- majority-owned by Warburg Pincus, and Oak Hill Capital Offering a training program for G2s: The G2 Successor Academy, a simulated 2-year course wherein G2s are educated and trained through guest lecturers, peer study, etc. CHOOSING WHAT WORKS FOR YOUR SUCCESS There is a reason why there are so many various models and combinations of models. At the end of the day, choosing your model is about you and your goals. With Bluespring, David ultimately wants to operate as a culture-driven community. Allowing their acquisitions to remain primarily autonomous, while gaining the support of Bluespring and their resources. There is no one superior model, however each firm will always believe they've found the key to making a successful business. That is true in a lot of ways because success is very abstract; they are successful because their model works for them, not because they have the superior model. Reviewing choices, building a model for their needs and goals, and understanding what opportunities should be taken and those that shouldn't, are all keys to making Bluespring's model work successfully. They will be some of the keys to help build your success, as well. • • • For my full discussion with David Canter, and more on the topic:Listen to the Full DealQuest Podcast Episode Here • • • FOR MORE ON DAVID CANTER AND BLUESPRING WEALTH PARTNERS:https://www.bluespringwealth.com/advisor/why-bluespring Corey Kupfer is an expert strategist, negotiator, and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker. He is deeply passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast. If you want to find out how deal-ready you are, take the Deal-Ready Assessment today!

白紙革命在全球遍地開花，各階層群起抗議，中國民眾政治覺醒喊出「習近平下台」，此時驚傳江澤民死訊，追悼大會可能演變為群眾運動的藉口？習近平在２０大反覆強調「鬥爭」、「中國式現代化」，只是想建立朝貢體制？美國對台灣戰略模糊趨向清晰，對中國採取強硬立場，已是美國跨黨派共識，中共將更承受不起犯台代價! 習近平所謂的「中華民族復興」之日，就是中共垮台之時！精彩訪談內容，請鎖定@華視三國演議！ 本集來賓：#余茂春 #矢板明夫 主持人：#汪浩 以上言論不代表本台立場 #白紙革命 #習近平 #戰略清晰 #江澤民 電視播出時間

Welcome to the Alternative Data Podcast, powered by CFM. I'm Mark Fleming-Williams.In this episode I speak to Sean Saint of G2, the provider of alternative data around the tech sector.In our conversation, Sean and I discuss G2's primary business as a centre for reviews about B2B tech products, and how this has turned into a useful dataset for investors in the technology space.If you have a dataset that might be of interest for the podcast, please get in touch. DISCLAIMERThis podcast is an edited recording of an interview with Sean Saint recorded in September 2022. The views and opinions expressed in this interview are those of Sean Saint and Mark Fleming-Williams and do not necessarily reflect the official policy or position of either CFM or any of its affiliates. The information provided herein is general information only and does not constitute investment or other advice. Any statements regarding market events, future events or other similar statements constitute only subjective views, are based upon expectations or beliefs, involve inherent risks and uncertainties and should therefore not be relied on. Future evidence and actual results could differ materially from those set forth, contemplated by or underlying these statements. In light of these risks and uncertainties, there can be no assurance that these statements are or will prove to be accurate or complete in any way. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jonny talks to the Co-Founder of Innago, Dave Spooner. Innago was named the #1 best property management software in terms of ease of use and overall rating by G2. Innago provides easy-to-use management tools for small-to-mid-sized landlords and focuses on always serving their customers with personal, dependable service and simple, effective features.They discuss1. How he started Innago2. Their property management software, Innago, and how it works3. Their future integrations to InnagoDave Spooner is a co-founder of Innago, a property management software designed to simplify life for small to mid-sized landlords. He has been involved in the real estate technology space since 2013, working to enhance the way landlords and tenants communicate. In addition to his expertise in content marketing, Dave utilizes his experience with entrepreneurship and management to help landlords achieve sustained success.Learn more about Dave:Website: https://innago.com/LinkedIn: https://www.linkedin.com/in/dave-spooner-a9a54762/Email: dave@innago.comConnect with Jonny!Cattani Capital Group: https://cattanicapitalgroup.com/Invest with us: invest@cattanicapitalgroup.comLinkedIn: https://www.linkedin.com/in/jonathan-cattani-53159b179Jonny's Instagram: https://www.instagram.com/jonnycattani/IRR Podcast Instagram: https://www.instagram.com/theirrpodcast/TikTok: https://www.tiktok.com/@jonnycattaniYouTube: https://www.youtube.com/channel/UCljEz4pq_paQ9keABhJzt0AFacebook: https://www.facebook.com/jonathan.cattani.1

Every week on Demand Gen Visionaries we sit down with marketing leaders from some of the world's largest and fastest-growing companies to uncover the demand gen strategies that have been fundamental to their skyrocketing success.In each episode, we ask our marketing-leader guests which three areas of investment are most important to their demand gen initiatives. Tune into this special mini-series to hear the budget items our CMO guests can't live without!Find parts: one, two, three, four, five six & seven---Episode Timestamps: Part seven of this special mini-series features 10 CMOs and marketing leaders from some of the world's fastest-growing companies, including:*(02:07) Dylan Steel, CMO of Coalition*(03:56) Chris Lynch, CMO of MindTickle*(04:47) Marie Hillion, Head of marketing at Livestorm*(06:25) Dan Verley, SVP of Sales Workplace Technologies at Canon Solutions America*(10:18) Cindy Knezevich, SVP of Brand and Communications at SalesLoft*(12:48) Micheline Nijmeh, CMO at JFrog*(14:53) Ryan Bonnici, CMO at Gympass *(16:37) Palmer Houchins, VP of Brand Marketing & Communications at G2*(17:55) Rich Donahue, CMO of IBotta *(20:38) Maria Pergolino, CMO of ActiveCampaign---Quotes:“Data can get you really helpful insights and tell you if you're way off base, but sometimes magic is figuring out the combination of what your customer says they want and what's aligned to their value, how much you have to shift their perception and change their mindset of what your product can be and can do and then find the sweet spot.” - Dylan Steele, CMO of Coalition Inc.People respond well to strong storytelling, no matter if you're in a consumer context or you're in a B2B context because even in B2B, there are people making decisions.” - Chris Lynch, CMO of Mindtickle“Adapt and try to not have the same approach, not only the language but also try to adapt to the mindsets of the region, the countries that you're going to enter in and you're going to target.” - Marie Hillion, Head of Marketing, Livestorm"Marketing is an invaluable tool and partner. When done well and when paired well, and we all consider the needs of the organization and what role we each play, it's really a powerful tandem when you go to market if things are aligned." - Dan Verley, SVP of Sales, Canon Solutions America"Brand is who you are, product marketing and demand gen is what you do. And so those two things work really well together when they're aligned, when they're not aligned, it can be pretty painful." - Cindy Knezevich, SVP of Brand and Communications, SalesloftThere's an old saying, the content is king and there's a reason for it. Organic search is all about content, same with paid search, but organic much more so, and the nurture you're building to get them to engage with you. - Micheline Nijmeh, CMO, JFrog“I think at the end of the day, the most important thing with your content investments is to invest in creating really good content.” - Ryan Bonnici CMO, Gympass“We're going to go to market with both a seller and buyer campaign, and this is where the brand becomes sort of a glue, we make sure that the way that we're presenting ourselves is cohesive.” -Palmer Houchins, VP of Brand Marketing & Communications at G2“You have to trust that you're hitting the audience the right way and you're getting your message there the right way. We want to be the right message, we want to be with the right partners and that's true of any influencer, right? As long as you have the right partner it's probably going to be a really good partnership”. - Rich Donahue, CMO of IBotta “ It has to be a mission that you stand behind and it has to be something you can differentiate. There are many products out there in the world that like you can't tell the difference between two of them, and if you can't, it's then really hard to differentiate. It's really hard to do great marketing, you have to choose an opportunity where you feel like you can do something with your skill, with that marketing.” - Maria Pergolino, CMO of ActiveCampaign---SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.---LinksFollow Ian on TwitterConnect with Ian on LinkedInCaspian Studios 

Joel ‘King Bau' Bauman (https://www.flowcode.com/page/kingbau) is a professional mixed martial artist, musician, comedian, and advocate for children. He made headlines this year by trolling media in order to bring attention to his efforts in eradicating childhood malnutrition, and then again when he called out Jimmy Kimmel for appearing on the infamous “Epstein List”. Tonight we'll talk about the raising of consciousness and the fight for the future of humanity. In the second half we take some calls, laugh at Justin Trudeau getting completely discarded at the G2, and then some last-minute thoughts on Trump declaring his 2024 candidacy. Watch/Subscribe on Rumble: https://rumble.com/v1uz1xy-the-jimmy-kimmel-challenge-ft.-joel-king-bau-bauman-111622.html Support Our Proud Sponsors: Blue Monster Prep: An Online Superstore for Emergency Preparedness Gear (Storable Food, Water, Filters, Radios, MEDICAL SUPPLIES, and so much more). Use code 'FRANKLY' for Free Shipping on every purchase you make @ https://bluemonsterprep.com/ Secret Nature CBD: 100% organic CBD rich cannabis flower bred so low in THC that they are legally certified as hemp and can be shipped nationwide. High-CBD, low-THC means all the benefits of full spectrum cannabinoids and terpenes without the high, or negative effects like anxiety and paranoia. Pre-rolls, Oils, Tinctures, and more - Promo Code 'FRANKLY' at SecretNatureCBD.com for 20% OFF SUPPORT the Show and New Media: Sponsor through QFTV: https://www.quitefrankly.tv/sponsor SubscribeStar: https://www.subscribestar.com/quitefrankly One-Time Gift: http://www.paypal.me/QuiteFranklyLive Official QF Merch: https://bit.ly/3tOgRsV Sign up for the Free Mailing List: https://bit.ly/3frUdOj Send Crypto: BTC: 1EafWUDPHY6y6HQNBjZ4kLWzQJFnE5k9PK LTC: LRs6my7scMxpTD5j7i8WkgBgxpbjXABYXX ETH: 0x80cd26f708815003F11Bd99310a47069320641fC FULL Episodes On Demand: Spotify: https://spoti.fi/301gcES iTunes: http://apple.co/2dMURMq Amazon: https://amzn.to/3afgEXZ SoundCloud: http://bit.ly/2dTMD13 Google Play: https://bit.ly/2SMi1SF Stitcher: https://bit.ly/2tI5THI BitChute: https://bit.ly/2vNSMFq Rumble: https://bit.ly/31h2HUg Watch Live On: QuiteFrankly.tv (Powered by Foxhole) DLive: https://bit.ly/2In9ipw Rokfin: https://bit.ly/3rjrh4q Twitch: https://bit.ly/2TGAeB6 YouTube: https://bit.ly/2exPzj4 CloutHub: https://bit.ly/37uzr0o Theta: https://bit.ly/3v62oIw Rumble: https://bit.ly/31h2HUg How Else to Find Us: Official WebSite: http://www.QuiteFrankly.tv Official Forum: https://bit.ly/3SToJFJ Official Telegram: https://t.me/quitefranklytv DISCORD Hangout: https://bit.ly/2FpkS11 Twitter: @PoliticalOrgy Gab: @QuiteFrankly Truth Social: @QuiteFrankly GETTR: @QuiteFrankly

That's right, it's G2! It's weird, it's wild, it's full of mean puppets.  Anne Hicks-Bleecker is our editor and our theme song is by the amazing musician and composer Kitch Membery. Check out his music at KitchMusic.com. Please subscribe and review! You can find us on Instagram @mymistakepodcast and on Facebook at My Mistake, The Podcast. You can email us at mymistakepodcast@gmail.com.

In this episode G1 & G2 strike off to New York for the weekend to chase some honkers with the guys from Triptik Outdoors. They talk about their hunts while up there and just how Jake (Triptik Outdoors) and his crew got their start. They also discuss what it takes and the process to building a hunting crew and how it plays into the success of their hunts. 

In this episode, Phillip Lanos and Jason Miller are joined by Mandy McEwen, Founder, and CEO of Mod Girl Marketing. Mandy McEwen, is a renowned speaker, trainer, content creator, and podcaster, Mandy has been named a Top 24 B2B Marketer by LinkedIn and a Top 20 Female Marketer by G2. Mandy and her world-class team increase social selling revenues for enterprise teams using LinkedIn and email.Tune in to learn more!Connect:Strategic Advisor Board: www.linkedin.com/company/strategic-advisor-boardJason Miller: www.linkedin.com/in/jasontmiller-sabPhillip Lanos: www.linkedin.com/in/philliplanosMandy McEwenLinkedIn: www.linkedin.com/in/mandymcewenWebsite:  www.modgirlmarketing.com / www.luminetics.io/home

November is finally here!!!  This episode I cover my morning Halloween hunt and trick or treating tonight. I also cover my plans for tommorrow morning. im going to hunt a pinch point working back into doe bedding in the morning. Going after the bent G2 buck or the Great 8. I called my good friend Tony from 33Oh Archery to see how his hunting has been in Ohio.