Podcasts about G2

Turneul asiatic al președintelui american Donald Trump a fost urmărit cu atenție în presa internațională. Întâlnirea cu omologul chinez este intens comentată. De asemenea, jurnaliștii caută să înțeleagă la ce s-a referit exact Donald Trump când a anunțat reluarea testelor nucleare de către Statele Unite. O întrevedere cu liderul chinez care – consideră The Washington Post -  pare să fi „coborât temperatura în războiul comercial dintre cele mai mari două economii ale lumii”, judecând după declarațiile lui Donald Trump: ocupantul Casei Albe a anunțat că tarifele la importurile chinezești vor fi reduse cu zece puncte procentuale. Potrivit The Wall Street Journal, Beijingul s-a angajat, de asemenea, să ia măsuri pentru a stopa fluxul de precursori chimici ai fentanilului, opioidul sintetic extrem de letal, distribuit Statele Unite. Precursorii chimici produși în China reprezintă o sursă de tensiune pentru Washington. Citeste siO miză majoră a războaielor comerciale cu care amenință Trump: fentanilul The Hill notează că, potrivit lui Trump, Beijingul a fost de acord cu o pauză de un an a noilor restricții adoptate la începutul acestei luni privind exportul de materiale din pământuri rare și minerale critice. Pauza este o victorie pentru Trump. De partea sa, Les Echos îl vede pe Xi Jinping drept câștigător:  A fost confruntarea diplomatică a anului. Și China pare să fi câștigat. Atât în ​​formă, cât și în fond, Beijingul a ieșit întărit după întâlnirea de joi din Coreea de Sud, prima de la revenirea miliardarului american la Casa Albă. Donald Trump, care a dorit să folosească acest „G2”, așa cum l-a numit el, pentru a-și demonstra „prietenia” cu omul forte al Chinei, a fost întâmpinat de un Xi Jinping hotărât și neclintit. Comentând afirmațiile președintelui Trump potrivit cărora SUA vor relua testele nucleare, CNN transmite că   ”Washingtonul a urmărit îndeaproape modul în care atât China, cât și Rusia continuă să dezvolte și să testeze arme avansate capabile să transporte focoase nucleare. Președintele rus Vladimir Putin a declarat la începutul acestei săptămâni că țara a testat o nouă rachetă de croazieră Burevestnik cu capacitate nucleară precum și o torpilă cu propulsie nucleară, cunoscută sub numele de Poseidon. Despre aceasta, liderul rus s-a lăudat că nu are rival, potrivit presei de stat ruse”   Citeste siBurevestnik, ”unica” - dar cam inutila - rachetă nucleară a lui Putin BBC amintește că ”nicio țară, cu excepția Coreei de Nord, nu a efectuat un test nuclear în acest secol - și chiar și Phenianul a anunțat un moratoriu în 2018. Anunțul lui Trump nu a clarificat dacă se referea la testarea unei explozii nucleare sau pur și simplu la un sistem de arme capabil să transporte o armă nucleară”. Asistăm oare la o escaladare nucleară între Statele Unite și Rusia?- se întreabă Le Figaro:  ”Trump nu detaliază ce înțelege prin „teste”. Există mai multe posibilități. În primul rând, testarea rachetelor fără focos nuclear, așa cum au făcut rușii cu racheta Burevestnik sau, eventual, cu Poseidon. Dar Statele Unite fac deja acest lucru. A doua opțiune ar fi efectuarea unor explozii care utilizează o cantitate mică de material nuclear pentru a declanșa reacții în lanț. Statele Unite nu au mai efectuat astfel de teste din 1992. În plus, cele cinci state dotate cu arme nucleare s-au angajat să nu le efectueze. Cea mai îngrijorătoare ipoteză, ar implica reluarea testelor nucleare subterane, precum cele efectuate în anii 1970 și 1980”.

Jon Herold and Burning Bright dive into a loaded Wednesday night of revelations, humor, and geopolitical fireworks. The duo kicks off with Marjorie Taylor Greene's viral appearance on Shipwreck's show, where she suggests Americans could “rein in” their government by not paying taxes, before pivoting to deeper analysis on what that rhetoric means for public sentiment and federal overreach. From there, they unpack CNN's meltdown over Steve Bannon's talk of a Trump “third term,” examining the constitutional arguments, media panic, and symbolic language shaping the current political theater. The conversation expands globally as Trump meets with Xi Jinping, announcing the “G2” alliance that sidelines the EU and signals a power shift toward U.S.–China economic dominance. Other key topics include the Arctic Frost investigation, Biden's “autopen presidency,” Rumble's new monetization model, and the looming financial reset. As always, Jon and BB mix sharp geopolitical analysis with absurd humor, cars, dogs, and chat chaos, proving once again that no one breaks down the global narrative quite like the Devolution Power Hour.

Leveraging Shipper Intent Data to Win More Freight", Joe Lynch and Rob Light, CEO & Co-founder at CarrierSource, discuss how their platform provides the real-time intent signals and AI tools necessary to turn passive interest into high-value revenue. About Rob Light Robert Light is the CEO and a Co-Founder of CarrierSource, the leading review website for brokers and carriers. Rob has been building CarrierSource for the past five years, and prior to that was an early employee at the software review website G2.com. At G2, Rob saw the power of customer reviews and how small businesses could leverage the voice of their customers to compete with the largest companies in the space. He's excited to bring this same opportunity to logistics and transportation. About CarrierSource CarrierSource is revolutionizing the freight industry with real-time Shipper Intent Data and AI-powered Research Agents. For the first time, brokers and carriers can see when a shipper is searching for capacity, viewing competitor profiles, or interacting with their own listing. These signals empower teams to engage high-intent prospects at exactly the right moment, turning passive interest into closed business. With Research Agents, teams can go from shipper intent signal to context to outreach in minutes, bridging the gap between intent and action. CarrierSource is built on top of the first truly two-sided review marketplace. Brokers and carriers can review each other, and shippers can find freight partners through verified reviews, FMCSA safety and insurance data, and detailed company profiles. With over 75,000 reviews across 40,000+ brokers and carriers, CarrierSource is where reputations are built. It's now also where intent turns into revenue. Key Takeaways: Leveraging Shipper Intent Data to Win More Freight Leveraging Shipper Intent Data to Win More Freight", Joe Lynch and Rob Light, CEO & Co-founder at CarrierSource, discuss how their platform provides the real-time intent signals and AI tools necessary to turn passive interest into high-value revenue. Real-Time Shipper Intent is the New Gold: The most critical factor in winning freight is knowing when a shipper is actively in the market. CarrierSource provides real-time signals—such as a shipper searching for capacity or viewing a competitor's profile—allowing brokers and carriers to engage prospects at the precise moment of highest intent. AI Closes the Intent-to-Action Gap: The platform utilizes AI-powered Research Agents to bridge the gap between signal and outreach. This technology ensures that teams can move from identifying an intent signal to gathering necessary context and initiating an informed outreach effort in minutes. Reputation is the Foundation for Conversion: Rob Light's experience at G2 highlights the power of customer voice. CarrierSource is built on a two-sided review marketplace with over 75,000 reviews, establishing that a verified and strong reputation is essential for converting a high-intent prospect into closed business. Democratizing the Competitive Edge: The technology empowers smaller and mid-sized brokers and carriers. By providing access to high-value intent data and leveraging the voice of their customers through reviews, they can effectively compete head-to-head with the largest companies in the logistics space. A Holistic View Wins the Business: Winning freight requires more than just knowing intent; it demands credibility. The platform integrates real-time intent data with essential compliance information, including verified reviews, FMCSA safety data, and insurance details, providing a comprehensive profile for shippers. The Shift to a Proactive Revenue Model: The industry is shifting from a reactive approach (waiting for RFPs) to a proactive one. CarrierSource enables a model where "intent turns into revenue," fundamentally changing the sales motion from passive interest tracking to immediate, targeted engagement. Leverage Reviews to Compete on Par: A core lesson from Rob's previous work is that customer reviews are a powerful tool to level the playing field. By making the voice of the customer central to the partner selection process, brokers and carriers of all sizes can use their established service reputation to secure new freight opportunities. Learn More About Leveraging Shipper Intent Data to Win More Freight Rob Light | Linkedin CarrierSource CarrierSource | Linkedin The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

NA is officially OUT of Worlds — and the Dive crew is here to unpack everything that went down in the last days of Swiss Stage. From the wild drafts to broken champs, Kobe, Azael, and Meteos will be breaking down every major storyline heading into Quarterfinals. Is Neeko actually busted? Can G2 take down TES? Can T1 defend their title? Tune in to find out!Worlds returns on Tuesday, October 28th and at 12:00am PT (midnight) where HLE takes on Gen.G.Timestamps:0:00 - Intro1:32 - NA out of Worlds8:31 - Stakes/expectations/reality at Worlds16:31 - What are these drafts?20:20 - Neeko is broken27:06 - Gen.G vs Worlds37:02 - Quarterfinal Champion/Gameplay Breakdown43:07 - Deeper look at KT vs CFO53:48 - G2 vs TES, an even match?1:06:38 - AL vs T1, can the underdog win?1:19:56 - Quarterfinal Predictions!

¡Vótame en los Premios iVoox 2025! Esportmaníacos 2401: En el programa de hoy hemos hablado largo y tendido del G2 vs FlyQuest en el cuál se jugaban un pase al Top 8 del Mundial. Al final del programa hemos tocado el tema de Caedrel, Adam Adamou e Ibai hablando en Twitter sobre las plazas de la LEC. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:19:00 - G2 vs FLY Game 1 00:41:35 - G2 vs FLY Game 2 01:08:30 - G2 vs FLY Game 3 01:34:20 - Predicciones de lo que queda de Worlds 01:50:30 - Calentada de Adam Adamou, Ibai y Caedrel en Twitter

,We get to hear some great advice from XIS G11 student, William Zhang, that includes the idiom, "入乡随俗“/ "When you enter the village follow their customs." We also get a chance to hear from XIS's former G2 teacher, Sidney Stewart: What she brought with her, all that she gained and learned during her stay in China, and what she wants to take back to her passport culture.

Episode 115: This week, Kyle Van Pelt talks with Matt Matrisian, President of Signature Estate & Investment Advisors (SEIA). Matt is a pioneer in transforming the delivery of financial advice. His career has focused on simplifying the financial services industry, supporting its evolution, and enhancing the value to advisors. He believes the best investment outcomes begin with advisor-centric tools and capabilities that wrap around investors' needs. Matt's appointment as President of SEIA represents the culmination of a three-decade journey dedicated to reimagining how wealth management firms can scale with purpose while preserving the personal touch that defines the client experience. Kyle and Matt discuss how SEIA builds a platform that enables advisors to thrive. From transitioning independent contractors to equity partners to driving double-digit organic growth, Matt reveals how the firm empowers advisors with infrastructure, flexibility, and support. Matt also talks about the race for talent in the industry and how firms should develop the next generation of advisors to sustain future growth. In this episode: (00:00) - Intro (02:14) - Matt's money moment (04:08) - SEIA's founding and growth trajectory (08:17) - Making the move from 1099 to W-2 advisors seamless (12:18) - Understanding the advisor lifecycle (14:04) - The role of Signature Investment Advisors (SIA) in the industry (15:51) - Should larger firms become their own TAMPs or asset management arms? (19:43) - How outsourcing can accelerate growth (25:19) - Delivering value that justifies the cost (27:15) - The race for talent: The importance of developing G2 and G3 talent (31:29) - How SEIA leverages technology (34:17) - How SEIA utilizes the power of AI (36:38) - Matt's outlook on the future of the industry (39:29) - Matt's Milemarker Minute Key Takeaways Growth requires structure, not just ambition. Success stems from clear systems—shared equity, technology, and culture—that give advisors both autonomy and stability. Outsourcing drives exponential growth. Advisors who outsource investment management and back-office operations free up valuable time to focus on relationships, growth, and client experience. Know your "why" behind growth. Growth isn't about chasing numbers. It's about serving more families who need financial guidance, while creating space for advisors to live fuller lives. Invest in G2 and G3 talent. To ensure long-term sustainability, firms must have a structured career ladder and a pathway for young talent to grow, get licensed, and eventually become equity partners. Actively recruiting and nurturing the next generation is essential in the industry's "race for talent." Quotes "I envision SEIA as always being a dual affiliation model. We will always have W-2 and 1099 advisors. We want to give the best of both worlds to advisors, and how they want to affiliate with us." ~ Matt Matrisian "To provide that flexibility and eliminate the swivel-chair experience of advisors having to go across multiple platforms, to give them a technology platform that integrates everything and consolidates into a data lake solution, and to surface their assets regardless of the platform or investment vehicle used for advice to digest and monitor, that's where we need to be spending our time." ~ Matt Matrisian Links  Matt Matrisian on LinkedIn Signature Estate & Investment Advisors Raymond James Charles Schwab Fidelity Investments Reverence Capital Partners Signature Investment Advisors Osaic LPL Financial AssetMark Execution: The Discipline of Getting Things Done Connect with our hosts Milemarker.co Kyle on LinkedIn Jud on LinkedIn Subscribe and stay in touch Apple Podcasts Spotify YouTube

¡Vótame en los Premios iVoox 2025! Esportmaníacos 2399: En el programa de hoy ha vuelto la offseason a ser protagonista ya que LEC Wooloo y Sheep Esports han traído información sobre posibles movimientos en varios equipos de la máxima competición Europea. KC confirma ciertos cambios, da acercamientos de otros, FNC parece que se reestructurará por completo y del Top 2 hablamos ya haciendonos preguntas sobre qué les depara en Worlds 2025. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:16:18 - Noticias rápidas de mercato 00:24:45 - Posibles movimientos de Giantx 00.43:05 - ¿Movimientos de C9 a la LEC? 00:50:20 - ¿Qué será de Fnatic? 01:10:30 - Movimiento en Karmine Corp 01:28:45 - Quitan el tope de LTRs en ERLs 01:46:50 - ¿Qué pasará con KOI y G2 en Worlds?

Hello and welcome back to another episode of The Dive, Driven by Kia! It's Worlds time!In this episode, Kobe joins the crew from China and we dive right into the wild opening match of Worlds — SKT vs IG, with TheShy putting on a show as always. We've also got the matchup everyone's been waiting for: FLY vs G2, (and Azael's already calling it). Plus, a preview of the next big matches and some spicy discussion on the meta — from Sion to Rek'Sai and everything in between.0:00 Intro3:22 T1 vs IG Series9:07 Sion is so OP15:27 Qiyana jungle seems strong22:16 Meteos' opinion on Rek'sai & the tank meta29:23 FlyQuest's performance and uncertainty44:20 NA vs EU rivalry58:15 Mid lane meta1:02:06 GEN vs TES preview1:07:58 HLE vs CFO preview1:15:14 BLG vs VKS preview1:18:57 MKOI vs TSW preview1:24:08 100T vs T1 preview

AI is transforming B2B buyer behavior and competitive intelligence strategies. Blue Bowen, Research Principal at G2, explains how sales leaders can leverage marketplace data to understand win-loss patterns and competitor positioning. He discusses G2's market intelligence offering for competitive analysis, G2AI's product discovery interface, and momentum reports that track surging tools in marketing automation. The conversation reveals how review data and switching patterns create competitive advantages in AI-driven sales environments.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do you get every advisor on your team rowing in the same direction—without killing individuality or creativity? In this episode, Libby breaks down how multi-advisor teams can create a unified client experience that feels consistent across the firm while still giving each advisor room to shine.You'll learn how to define your firm's baseline client experience, standardize key service elements, and design flexible systems that empower every advisor to deliver with confidence. From centralizing prep and decentralizing delivery to codifying your sales process and building G1-to-G2 playbooks, this episode is packed with practical steps to help your team work smarter, not harder. I hope you enjoy this new format and I look forward to delivering super fast tips & tricks with you! You can also watch this Efficient Friday as a video on The Efficient Advisor's YouTube Channel!Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

AI is transforming B2B buyer behavior and competitive intelligence strategies. Blue Bowen, Research Principal at G2, explains how sales leaders can leverage marketplace data to understand win-loss patterns and competitor positioning. He discusses G2's market intelligence offering for competitive analysis, G2AI's product discovery interface, and momentum reports that track surging tools in marketing automation. The conversation reveals how review data and switching patterns create competitive advantages in AI-driven sales environments.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI sales forecasting promises to predict deal outcomes but fails to account for unique deal complexities. Blue Bowen, Research Principal at G2, explains why revenue intelligence tools that rely on historical data fall short in enterprise sales environments. He discusses how AI struggles with contextual nuances that make each B2B deal distinct and why current forecasting technology remains an imperfect science for predicting sales outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI sales forecasting promises to predict deal outcomes but fails to account for unique deal complexities. Blue Bowen, Research Principal at G2, explains why revenue intelligence tools that rely on historical data fall short in enterprise sales environments. He discusses how AI struggles with contextual nuances that make each B2B deal distinct and why current forecasting technology remains an imperfect science for predicting sales outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Timestamps:0:00 Intro and meta3:20 TSW vs. VKS7:45 CFO vs. FNC16:14 KT vs. MKOI22:10 BLG vs. 100T29:33 FLY vs. T134:47 HLE vs. AL41:52 G2 vs. TES46:55 GEN vs. PSG49:10 Day 2 matchups

AI SDRs dominate B2B sales adoption despite mixed reviews. Blue Bowen, Research Principal at G2, reveals surprising findings from their latest AI impact research. The study shows AI sales development representatives lead adoption rates due to pipeline pressure, while AI sales coaching and training tools remain significantly underutilized. Bowen identifies AI-powered revenue forecasting as overhyped, citing the unique complexity of enterprise deals that historical data models struggle to predict accurately.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Forrester's latest report indicates that the AI hype wave is reaching its peak, with many enterprises expected to delay a significant portion of their AI spending until 2027 due to challenges in proving return on investment (ROI). As a response to increasing regulatory complexities, 60% of Fortune 100 companies are anticipated to appoint heads of AI governance by next year. This shift highlights a growing focus on compliance and risk management rather than pure innovation. Meanwhile, G2's findings present a contrasting narrative, revealing that nearly 60% of companies have successfully deployed AI agents, with a low failure rate and high satisfaction among users.Despite the positive deployment statistics from G2, a study by Atlassian uncovers a paradox: while individual usage of AI tools has surged, 96% of businesses report no significant improvements in efficiency or innovation. The survey indicates that only 3% of executives believe AI has driven transformational change within their organizations. This disconnect suggests that while AI tools are being adopted widely, their impact on actual business outcomes remains limited, leading to skepticism among decision-makers.Anthropic's recent research raises concerns about the security of large language models, revealing that as few as 250 malicious documents could effectively poison these models, compromising their functionality. This alarming finding underscores the vulnerabilities present in AI systems, particularly those relying on public or partner data. The implications for businesses are significant, as they must now consider the security of their AI systems alongside their operational capabilities.In the hardware arena, Apple and Intel are igniting a new chip race, with Apple launching its M5 chip, which boasts enhanced AI performance and graphics capabilities. Intel's Panther Lake chip is set to compete with improved efficiency and performance metrics. As AI technology becomes increasingly integrated into devices, managed service providers (MSPs) must adapt to the complexities of endpoint management and AI readiness. The evolving landscape emphasizes the need for governance, security, and effective measurement of AI outcomes, positioning MSPs as crucial enablers in this transition.Four things to know today 00:00 Forrester, G2, Atlassian, and Anthropic Paint a Complex AI Picture — Success, Stagnation, and Security Risk06:09 Apple's M5 and Intel's Panther Lake Show the Future: Every Device Becomes an AI Engine09:17 GoTo, Gradient, and LevelBlue Show the Next MSP Evolution — Refinement, Not Reinvention12:21 Microsoft's Final Windows 10 Update and IE Mode Lockdown Signal the End of Legacy Tolerance This is the Business of Tech.    Supported by:  https://try.auvik.com/dave-switchhttps://scalepad.com/dave/

AI SDRs dominate B2B sales adoption despite mixed reviews. Blue Bowen, Research Principal at G2, reveals surprising findings from their latest AI impact research. The study shows AI sales development representatives lead adoption rates due to pipeline pressure, while AI sales coaching and training tools remain significantly underutilized. Bowen identifies AI-powered revenue forecasting as overhyped, citing the unique complexity of enterprise deals that historical data models struggle to predict accurately.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

¡Vótame en los Premios iVoox 2025! Esportmaníacos 2394: En el programa de hoy hemos hablado del primer día del Suizo de Worlds. Europa empieza 0-3, lo cuál lleva a una repetición de la final de la LEC en segunda ronda del Suizo. El primer China contra Corea se lo llevaron los Pandas y 100T dio la sorpresa contra el campeón de la LPL, Bilibili Gaming. APÓYANOS AQUÍ https://www.patreon.com/Esportmaniacos https://www.twitch.tv/esportmaniacos 🔁Nuestras redes🔁 https://twitter.com/Esportmaniacos https://www.tiktok.com/@esportmaniacos 💙Referido de AMAZON: https://amzn.to/36cVx3g 00:00:00 - Intro 00:07:00 - Jordi baneado (y seguimos con la intro) 00:19:25 - El horario de mañana 00:32:00 - Europa peor región del Día 1 00:40:00 - Ostras contra Fnatic 01:00:00 - KOI vs KT 01:15:10 - Drama en Twitter con Cardonetti y Mauro Garih 01:28:20 - 100T vs BLG 01:36:35 - T1 vs FLY 01:40:50 - Primer LPL vs LCK de Worlds 01:47:30 - TES vs G2

Attribution models are failing B2B marketers in today's complex buying journey. Blue Bowen, Research Principal at G2, explains why traditional first-touch and last-touch attribution creates misleading vanity metrics. He recommends using AEO (Answer Engine Optimization) tools like Profound to track LLM visibility and adopting holistic attribution approaches that analyze multiple touchpoint patterns rather than single conversion events.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Attribution models are failing B2B marketers in today's complex buying journey. Blue Bowen, Research Principal at G2, explains why traditional first-touch and last-touch attribution creates misleading vanity metrics. He recommends using AEO (Answer Engine Optimization) tools like Profound to track LLM visibility and adopting holistic attribution approaches that analyze multiple touchpoint patterns rather than single conversion events.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

B2B buyers now use AI for 60% of software evaluations, fundamentally changing sales dynamics. Blue Bowen, Research Principal at G2, explains how AI is reshaping buyer behavior and what sales teams must adapt to succeed. The discussion covers shifting from SEO to answer engine optimization for LLM visibility, using AI for account prioritization and signal detection, and automating activity capture to improve data quality for better sales forecasting.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

B2B buyers now use AI for 60% of software evaluations, fundamentally changing sales dynamics. Blue Bowen, Research Principal at G2, explains how AI is reshaping buyer behavior and what sales teams must adapt to succeed. The discussion covers shifting from SEO to answer engine optimization for LLM visibility, using AI for account prioritization and signal detection, and automating activity capture to improve data quality for better sales forecasting.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website and gain access to some seriously great perks, too. Members get $15 off the Moment Store, 25% off the PetaPixel Merch Store, 5% off certified pre-owned gear from KEH, and now can download full-resolution RAW files and JPEGs from the latest cameras and lenses. Join today! It costs just $3 per month or $30 per year. This week on The PetaPixel Podcast, Jordan Drake dials in remotely as Chris Niccolls and Jaron Schneider come to you from Brisbane, Australia. Ricoh has opened only its fourth-ever GR Space, and they were there to see the ribbon cut. Check out PetaPixel Merch: store.petapixel.com/ We use Riverside to record The PetaPixel Podcast in our online recording studio.We hope you enjoy the podcast and we look forward to hearing what you think. If you like what you hear, please support us by subscribing, liking, commenting, and reviewing! Every week, the trio go over comments on YouTube and here on PetaPixel, but if you'd like to send a message for them to hear, you can do so through SpeakPipe.In This Episode00:00 - Intro from the GR Space in Brisbane07:23 - Australia!10:50 - Tamron's G2 trinity on Z mount is complete15:28 - You can download and use other people's OM System recipes18:59 - Nikon says the ZR is good enough to fill two camera line segments by itself23:06 - Affinity stops selling software ahead of "big changes" coming in October24:56 - Nikon's original Z-mount 24-70mm f/2.8 is discontinued? 27:10 - CIPA data shows "summer slump" worse this year30:10 - Caira is an "AI-Native" Micro Four Thirds camera with Gen AI built in37:45 - Blackmagic RAW is coming to Sony39:27 - Fujifilm did make actual changes to the Eterna 55 sensor42:05 - Is Jaron right or is he wrong?52:17 - What have you been up to?56:40 - Tech support1:13:08 - Feel good story of the week

Welcome and Introduction- Will Townsend and Anshel Sag discuss the latest insights on 5G and 6G technologies.- Episode 239 of G2 on 5G, covering six topics in about 20 minutes.AT&T's 5G Standalone Deployment- AT&T declares nationwide 5G standalone deployment on October 8th.- Milestone achievement matching RAN and 5G core infrastructure.- Predictions of innovative services, especially in network slicing.Intel's Node Advancements- Discussion on Panther Lake and Clearwater Forest CPU developments.- Panther Lake running on Intel's new 18A Foundry Fab 52 in Arizona.- Clearwater Forest's 288-core CPU targeting telecom applications.Vodafone's Low Earth Orbit Satellite Research Hub- Launch of the first low earth orbit satellite mobile broadband research hub.- Partnership with AST Space Mobile for non-terrestrial network solutions.- Streamlining testing and validation of hardware and software.Verizon's Acquisition of Starry- Verizon acquires fixed wireless provider Starry.- Potential to grow fixed wireless base to 8-9 million customers.- Leveraging Starry's architecture for cheaper and quicker deployment in urban settings.Verizon CEO Transition- Hans Vestberg's sudden exit as Verizon CEO.- Discussion on the timing and potential reasons for the leadership change.- Comparison with previous CEO transitions and industry performance.AI Deals and Impact on 5G/6G- Analysis of major AI deals, including OpenAI and AMD partnership.- Potential effects on 5G and 6G network architectures and edge computing.- T-Mobile's strategic partnership with OpenAI and implications for the industry.Closing Remarks- Invitation for listeners to provide topics for future podcasts.- Contact information for hosts Will Townsend and Anshel Sag on social media.- Request for listeners to rate and subscribe to the podcast.

#289 Strategy | Dave is joined by Sydney Sloan, Chief Marketing Officer at G2, where she's leading the charge on integrating AI into marketing, rethinking team structures, and modernizing how B2B brands build trust. Sydney brings decades of experience from companies like Adobe, Alfresco, and Salesloft, and now oversees one of the largest software marketplaces in the world.Dave and Sydney cover:How to design events that truly drive pipeline, using frameworks like “Think, Feel, Do” to plan with purposeA smarter way to measure event ROI with Sydney's “Revenue in the Room” approachHow AI is transforming the buyer journey and reshaping what modern marketing teams look likeAn episode that will leave you rethinking your marketing strategy, from the events you run to the org you build.Timestamps(00:00) - – Intro (03:08) - – The return of in-person events (06:08) - – Building community through smarter event design (08:08) - – Inside G2's “AI in Action” roadshow (11:08) - – The “Think, Feel, Do” event framework (14:08) - – Why details make or break events (17:08) - – Measuring success with “Revenue in the Room” (20:08) - – Post-event follow-up that drives results (27:43) - – How AI is reshaping the buyer journey (43:43) - – Rethinking marketing orgs for the AI era Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Half of today's B2B buyers are now starting their journey inside an LLM instead of Google.In this episode, Sydney Sloan, Chief Marketing Officer at G2, joins Adam Kaiser to unpack how AI is reshaping the buying process and what that means for marketers. She shares insights from G2's latest buyer behavior study, including the rapid rise in LLM adoption, and explains how the shift from SEO to what she calls “answer engine optimization” is changing where and how brands show up.Sydney also breaks down how G2 is adapting its content and review strategies to meet this new reality, why integrating review generation into the product experience is a winning formula, and what leaders can do to keep pace in an AI-first world. From redefining KPIs to rethinking website design, she highlights the competitive advantage of acting early and building trust where buyers now start their search.In this conversation, you'll learn:Why 50% of buyers are starting their search with LLMs instead of GoogleWhy review strategies and user-generated content are critical in the “answer economy”How marketers can adapt content, KPIs, and websites for an AI-first buying journeyHow AI-driven buyer behavior is shortening sales cycles and shrinking vendor shortlistsJump into the conversation: (00:00) Introducing Sydney Sloan (03:09) Buyer behavior shift from Google to LLMs (06:50) Decline of SEO and rise of answer engine optimization (09:34) Building content strategy around jobs to be done (14:46) New review strategies including AI voice reviews (20:58) How leaders can adapt go-to-market strategies in an AI-first world (27:52) Fun career stories

The G2 Taxidermy Podcast is back! This week we have some of the hard-working team that keeps the wheels moving behind G2 Taxiderm Supply! We discuss G2 deer forms, day-to-day operations, and the future of G2! Enjoy! https://www.g2taxidermysupply.com/collections/whitetail-forms https://www.oldbarninc.com/⁠ This episode is brought to you by: ⁠https://www.g2taxidermysupply.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

I loved the Netflix series Succession. Every time I viewed an episode I had fond memories of my regional, Italian-family-owned supermarket client. I served them for 20 years. The business was started by a produce street vendor (G1) in Norristown, Pa, some 20 miles west of Philadelphia. He eventually opened a superette, a relatively small-sized market in the same town. He had five sons (G2). Each became the manager of a standard-sized supermarket in a widening territory. They eventually became the business owners, and hired people to merchandise and run the stores. They built a brand of strong service and innovative merchandising. The five brothers each had two sons. Nine of the cousins joined the business in high school. The 10nth eventually became a priest. As they became adults, the cousins replaced their fathers as department heads (Grocery, Produce, Meat, Non-Foods, Real Estate, etc) Then eventually, the 5 brothers retired and the 9 cousins became the owning operators of the business with the oldest named CEO. Watch https://www.transformationtalkradio.com/watch.html

I loved the Netflix series Succession. Every time I viewed an episode I had fond memories of my regional, Italian-family-owned supermarket client. I served them for 20 years. The business was started by a produce street vendor (G1) in Norristown, Pa, some 20 miles west of Philadelphia. He eventually opened a superette, a relatively small-sized market in the same town. He had five sons (G2). Each became the manager of a standard-sized supermarket in a widening territory. They eventually became the business owners, and hired people to merchandise and run the stores. They built a brand of strong service and innovative merchandising. The five brothers each had two sons. Nine of the cousins joined the business in high school. The 10nth eventually became a priest. As they became adults, the cousins replaced their fathers as department heads (Grocery, Produce, Meat, Non-Foods, Real Estate, etc) Then eventually, the 5 brothers retired and the 9 cousins became the owning operators of the business with the oldest named CEO. Watch https://www.transformationtalkradio.com/watch.html

Welcome and Introduction- Will Townsend hosts episode 238 of G2 on 5G with analyst Anshel Sag- Podcast covers six 5G and 6G topics in about 20 minutesAST SpaceMobile's Breakthrough- Conducted first space-based 4G VoLTE call with Bell Canada- Includes voice, broadband data, and video streaming capabilities- Paves way for production and monetizationQualcomm Snapdragon Summit Highlights- Launch of two new SoCs for smartphones and PCs- Third-generation Orion custom processor outperforms competitors- Introduction of Guardian feature for remote PC managementT-Mobile's T-Satellite Service Expansion- Announcement of app support for T-Satellite service with Starlink- Integration with T-Life app and other solutions like AllTrails and AccuWeather- Enhances usability for SOS and emergency situationsMediaTek's Dimensity 9500 SoC- New flagship part using latest ARM IP- Improvements in performance, power efficiency, and ray tracing- Competitive positioning against Qualcomm in the Android marketChina's Infrastructure Security Measures- Implementation of rigorous certifications for foreign infrastructure providers- Slowing progress for companies like Ericsson and Nokia in the Chinese market- Reduction in market share for Western companies in ChinaOngoing Legal Dispute: Qualcomm vs. ARM- Recent settlement of one lawsuit, but continuation of legal battles- ARM's appeal of the verdict and Qualcomm's separate lawsuit- Discussion on the broader implications and potential outcomesClosing Remarks- Invitation for listeners to provide insights on specific 5G topics- Social media handles shared for Will Townsend and Anshel Sag- Request for listeners to rate and subscribe to the podcast

Get ready for the final episode of the year of The Best Damn League Show! Thorin, Peter Dun, and special guest Guilhoto break down the most chaotic LEC season in years — from G2's title win to the explosion of team drama and Riot's controversial franchising shake-up. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

feat. Leo Faria, Tarik, Jawgemo, Valyn, Sacy, TenZ and several bonus Plat Chat members!PLAT CHAT MERCH IS HERE!! https://platchat.com/ Members check the Discord or Community Posts tab on Youtube for $5 off your purchase

The IPO market may be slowing down, but the discipline of operating like a public company has never been more important. In this episode, CJ is joined by Chad Gold, CFO of FullStory and veteran operator with previous stints at G2, SalesLoft, and Rubicon, to discuss how capital markets and financing strategies are shifting in real time. Chad explains why more companies are staying private longer, how the rise of private credit is changing the CFO toolkit, and why building IPO-ready discipline matters even if you never go public. The conversation also dives into one of his specialties—pricing models and sales incentives—covering how seat-based, usage, and blended structures influence rep behavior, comp plans, and long-term revenue quality, as well as how the wrong incentives can quietly derail a business. Finally, Chad reflects on lessons from his early career at Home Depot and how fundamentals from retail operations still inform his instincts in SaaS today.—LINKS: Chad Gold on LinkedIn: https://www.linkedin.com/in/chadgold/Fullstory: https://www.fullstory.com/CJ on X (@cjgustafson222): https://x.com/cjgustafson222 Mostly metrics: https://www.mostlymetrics.comRELATED EPISODES:G2 CFO Chad Gold on Building A Durable Career as a Venture Backed Exec:Big Systems Thinking for Building a Finance Org: Advice From a Zoom Hypergrowth Survivor:—TIMESTAMPS:(02:14) Sponsors – Mercury | RightRev | Tipalti(06:10) What's New at FullStory(09:22) Hypotheses, Data, and Unlocking Use Cases(10:13) Early CFO Career and the Evolution of Data(11:09) From Deterministic Models to Analytics-Driven Forecasting(12:17) Cohorts, Segmentation, and Revenue Quality(13:17) Why Companies Stay Private Longer(15:28) Sponsors – Aleph | Rillet | Fidelity P.S.(19:01) Capital Flows Into Hot Sectors Like AI and Cybersecurity(20:20) More Companies Going Private Than Public(21:41) Costs and Tradeoffs of Being Public(22:46) Secondary Markets and Access to Top Companies(24:14) Staying Private Longer and CFO Planning(25:29) Keeping the Org Exit-Ready(26:10) The Rise of Private Credit(27:37) Banks vs. Venture Debt After SVB(30:47) Pricing Models Across Chad's CFO Roles(35:47) How to Incentivize Sales Reps Across Pricing Models(43:26) Lessons From Home Depot + Lightning Round—SPONSORS:Mercury is business banking built for builders, giving founders and finance pros a financial stack that actually works together. From sending wires to tracking balances and approving payments, Mercury makes it simple to scale without friction. Join the 200,000+ entrepreneurs who trust Mercury and apply online in minutes at https://www.mercury.comRightRev automates the revenue recognition process from end to end, gives you real-time insights, and ensures ASC 606 / IFRS 15 compliance—all while closing books faster. For RevRec that auditors actually trust, visit https://www.rightrev.com and schedule a demo.Tipalti automates the entire payables process—from onboarding suppliers to executing global payouts—helping finance teams save time, eliminate costly errors, and scale confidently across 200+ countries and 120 currencies. More than 5,000 businesses already trust Tipalti to manage payments with built-in security and tax compliance. Visit https://www.tipalti.com/runthenumbers to learn more.Aleph automates 90% of manual, error-prone busywork, so you can focus on the strategic work you were hired to do. Minimize busywork and maximize impact with the power of a web app, the flexibility of spreadsheets, and the magic of AI. Get a personalised demo at https://www.getaleph.com/runRillet is the AI-native ERP modern finance teams are switching to because it's faster, simpler, and 100% built for how teams operate today. See how fast your team can move. Book a demo at https://www.rillet.com/metricsFidelity Private Shares is the all-in-one equity management platform that keeps your cap table clean, your data room organized, and your equity story clear—so you never risk losing a fundraising round over messy records. Schedule a demo at https://www.fidelityprivateshares.com and mention Mostly Metrics to get 20% off.#CFOInsights #SaaSFinance #CapitalMarkets #IPOReady #RevenueStrategy #GrowthStageCFO This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com

Think company research has to take hours? Think again. Most job seekers either fall down endless rabbit holes or show up unprepared and it's costing them interviews, offers, and even salary.That's why in this episode, I bring in Olivia, our Director of Customer Success, to reveal the game-changing strategy for researching any company in just 15 minutes. We'll show you exactly what to look for (and what to skip), how to use resources like G2 reviews and SEC filings to your advantage, and the way smart research can even boost your compensation—all with real client stories and tangible takeaways you can implement today.You'll walk away with a research checklist that slices your prep time in half, surfaces the insights that matter, and most importantly, positions you as a standout candidate who's never caught off-guard. Want to know the research secrets that transform offers? Hit play and let's dive in.02:37 – How Spending Too Much (or Too Little) Time on Company Research Can Cost You the Job Offer 5:02 – Why Demonstrating Customer Success Skills in Your Research Sets You Apart from Other Candidates 8:20 – The Secret to Doing Effective 15-Minute Company Research Without Panic or Overwhelm 10:06 – Why Knowing a Company's Value Proposition Matters More Than Memorizing Their Mission Statement11:40 – The Fastest Way to Find a Company's Value Prop (Hint: Case Studies and AI Can Do the Work for You)14:05 – How to Quickly Analyze Financial Data Like SEC Filings Even if You're Not a Numbers Person17:20 – A Real-Life Example of How a Job Seeker Used G2 Reviews to Negotiate a Higher Base Salary18:54 – Why “Uncomfortable” Research Topics (Like Negative Reviews or WARN Notices) Can Help You Make Smart Career Choices22:53 – The Checklist and AI Playbook: How to Make Scalable Research a Repeatable Habit (Without the Rabbit Holes)24:46 – Why It's Crucial to Time Your Research (You Don't Need to Know Everything Before You Apply)

For episode 609 of the BlockHash Podcast, host Brandon Zemp is joined by Co-founders Roman Georgio & Caelum Forder to discuss Coral.Roman is Ex-Eigent AI and CAMEL-AI, where he built multi-agent systems and synthetic data engines for AGI research. Previously helped scale one of G2's top 20 fastest-growing startups as part of its growth team. Now leading Coral to define the infrastructure layer for intelligent agent ecosystems. Caelum has over a decade of AI experience across Eigent AI, CAMEL-AI, IBM, and Conjecture. Creator of MoneyPrinter (a private autonomous trading engine) and Code Refactor (an AI-enhanced dev productivity tool). Architecting Coral's protocol stack for agent communication, orchestration, and trust. ⏳ Timestamps: (0:00) Introduction(0:58) Who are Roman & Caelum?(2:55) What is Coral?(7:32) Benefits of deploying on Coral(11:35) Dev incentives(15:03) AI Agent Library/Marketplace(21:30) Use-cases(25:55) Coral token(26:34) Future of Agentic AI(29:40) Coral roadmap 

This week on TransMissions Dr. Wu goes G2, Takara teases yet another Soundwave, and Mattel's got more Master of the Universe/Transformers crossover figures. All this and much, much more on this episode of TransMissions! Order our exclusive Skybound Transformers #1 comic with cover art by E.J. Su! Want some TransMissions swag? Check out our online shop, powered by Dashery! Show Notes: If you enjoy TransMissions, please rate us and subscribe on Apple Podcasts and Spotify! These ratings greatly help podcasts become more discoverable to other people using those services and is an easy way to help out our show. Contact us: Continue reading The post You’ve got the Touch, I’ve got the Power! appeared first on TransMissions Podcast Network.

This week on TransMissions Dr. Wu goes G2, Takara teases yet another Soundwave, and Mattel's got more Master of the Universe/Transformers crossover figures. All this and much, much more on this episode of TransMissions! Order our exclusive Skybound Transformers #1 comic with cover art by E.J. Su! Want some TransMissions swag? Check out our online shop, powered by Dashery! Show Notes: If you enjoy TransMissions, please rate us and subscribe on Apple Podcasts and Spotify! These ratings greatly help podcasts become more discoverable to other people using those services and is an easy way to help out our show. Contact us: Continue reading The post You’ve got the Touch, I’ve got the Power! appeared first on TransMissions Podcast Network.

#285 Creative Strategy | In this episode, Dave is joined by Pranav Piyush, Founder & CEO of Paramark, a measurement platform helping B2B and B2C companies run smarter marketing experiments. Pranav is known for turning strategy documents into repeatable creative processes that generate campaigns, ads, and content tied directly to a company's story.Dave and Pranav cover:How to translate your company narrative into concrete marketing campaigns and creative hooks across channelsWhy creative output (not measurement) is the biggest bottleneck for most B2B marketing teams todayThe frameworks like category entry points, jobs-to-be-done, and behavioral psychology that help marketers spark fresh, testable campaign ideas month after monthYou can expect a practical, example-filled conversation on turning strategy into execution and building a creative engine that never runs dry.Timestamps(00:00) - – Intro and audience roll call (05:09) - – Why narratives often get stuck in a Google Doc (08:09) - – Foundational docs you need before creating campaigns (13:09) - – Category entry points and jobs-to-be-done explained (17:09) - – How to feed company inputs into AI tools (23:09) - – Generating ad campaign ideas with real examples (25:09) - – Using analogies (like basketball) to explain complex concepts (29:54) - – Where AI falls short (and why human judgment matters) (32:54) - – Mining sales call transcripts for campaign hooks (36:54) - – Turning customer objections into marketing messages (40:54) - – Repurposing podcasts, presentations, and blog posts into new formats (44:54) - – Systemizing idea generation for repeatable output (48:54) - – Closing thoughts and audience Q&A Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

Paul Thurrott reports live from Maui with exciting details on Qualcomm's next-gen Snapdragon X2 Elite chip and how it could shake up the PC world, while behind the scenes, Microsoft quietly drifts further from OpenAI just as an NVIDIA mega-deal makes headlines. Is Windows about to get its biggest reboot in years, and can ARM finally topple Intel? Windows 25H2 is imminent: The real ISOs and eKBs are here! Paul's Arm-based trip to Mexico and Arm-based Apple-tastic experience at Snapdragon Summit And yet. It's Week D. And we didn't get any preview updates (for 24H2) Windows AI Labs is a thing If you're migrating from Windows 10 get a Windows 11 on Arm PC, Microsoft suggests New AI features coming to Notepad, Paint, and Snipping Tool New Dev and Beta (and Canary) builds: Click to Do translation, Share with Copilot, Accounts management improvements AI The Microsoft/OpenAI rift widens yet again NVIDIA invests $100 billion in OpenAI, days after "investing" $5 billion in Intel Intel will keep making its own GPUs because who gives a crap Microsoft is bringing Anthropic Claude to Microsoft 365 Copilot - "Model choice" Microsoft reportedly trying to pay publishers for content used by AI Microsoft Teams is getting more agents Google Chrome is getting a major AI update Snapdragon Summit 2025 6G, AI as the new UI, glasses as the next wave, Android PCs out of nowhere X2 Elite and X2 Elite Extreme (with up to 18 cores for ultra-premium PCs) 3rd Gen Oryon CPU (X2 was 1st gen, last year's phone chip was G2) 75 percent faster CPU perf than competition at ISO power First Arm chip to hit 5+ GHz New Adreno GPU architecture with 2.3x perf per watt and power efficiency over previous gen Hexagon NPU with 80 TOPS for "concurrent AI experiences" on Copilot+ PCs Supports latest 5G SD X75 modem, Wi-Fi 7, BT 5.4 75 percent faster CPU perf than competition at ISO power Bad news: First half of 2026 availability Not in the press release: The secret of why X2 Elite Extreme is so fast Xbox Microsoft raises Xbox console prices for the second time in 2025 Here comes the Gaming Copilot on Windows 11 Google is copying it on Android and bringing Android and native games to Windows now Tips and Picks Tip of the week: Think of 1 story for everyone you care about App pick of the week: Notion 3.0 RunAs Radio this week: Managing Vendor Incidents with Mandi Walls Brown liquor pick of the week: High Coast Whisky Quercus IV Mongolica Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit uscloud.com cachefly.com/twit

Paul Thurrott reports live from Maui with exciting details on Qualcomm's next-gen Snapdragon X2 Elite chip and how it could shake up the PC world, while behind the scenes, Microsoft quietly drifts further from OpenAI just as an NVIDIA mega-deal makes headlines. Is Windows about to get its biggest reboot in years, and can ARM finally topple Intel? Windows 25H2 is imminent: The real ISOs and eKBs are here! Paul's Arm-based trip to Mexico and Arm-based Apple-tastic experience at Snapdragon Summit And yet. It's Week D. And we didn't get any preview updates (for 24H2) Windows AI Labs is a thing If you're migrating from Windows 10 get a Windows 11 on Arm PC, Microsoft suggests New AI features coming to Notepad, Paint, and Snipping Tool New Dev and Beta (and Canary) builds: Click to Do translation, Share with Copilot, Accounts management improvements AI The Microsoft/OpenAI rift widens yet again NVIDIA invests $100 billion in OpenAI, days after "investing" $5 billion in Intel Intel will keep making its own GPUs because who gives a crap Microsoft is bringing Anthropic Claude to Microsoft 365 Copilot - "Model choice" Microsoft reportedly trying to pay publishers for content used by AI Microsoft Teams is getting more agents Google Chrome is getting a major AI update Snapdragon Summit 2025 6G, AI as the new UI, glasses as the next wave, Android PCs out of nowhere X2 Elite and X2 Elite Extreme (with up to 18 cores for ultra-premium PCs) 3rd Gen Oryon CPU (X2 was 1st gen, last year's phone chip was G2) 75 percent faster CPU perf than competition at ISO power First Arm chip to hit 5+ GHz New Adreno GPU architecture with 2.3x perf per watt and power efficiency over previous gen Hexagon NPU with 80 TOPS for "concurrent AI experiences" on Copilot+ PCs Supports latest 5G SD X75 modem, Wi-Fi 7, BT 5.4 75 percent faster CPU perf than competition at ISO power Bad news: First half of 2026 availability Not in the press release: The secret of why X2 Elite Extreme is so fast Xbox Microsoft raises Xbox console prices for the second time in 2025 Here comes the Gaming Copilot on Windows 11 Google is copying it on Android and bringing Android and native games to Windows now Tips and Picks Tip of the week: Think of 1 story for everyone you care about App pick of the week: Notion 3.0 RunAs Radio this week: Managing Vendor Incidents with Mandi Walls Brown liquor pick of the week: High Coast Whisky Quercus IV Mongolica Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit uscloud.com cachefly.com/twit

Paul Thurrott reports live from Maui with exciting details on Qualcomm's next-gen Snapdragon X2 Elite chip and how it could shake up the PC world, while behind the scenes, Microsoft quietly drifts further from OpenAI just as an NVIDIA mega-deal makes headlines. Is Windows about to get its biggest reboot in years, and can ARM finally topple Intel? Windows 25H2 is imminent: The real ISOs and eKBs are here! Paul's Arm-based trip to Mexico and Arm-based Apple-tastic experience at Snapdragon Summit And yet. It's Week D. And we didn't get any preview updates (for 24H2) Windows AI Labs is a thing If you're migrating from Windows 10 get a Windows 11 on Arm PC, Microsoft suggests New AI features coming to Notepad, Paint, and Snipping Tool New Dev and Beta (and Canary) builds: Click to Do translation, Share with Copilot, Accounts management improvements AI The Microsoft/OpenAI rift widens yet again NVIDIA invests $100 billion in OpenAI, days after "investing" $5 billion in Intel Intel will keep making its own GPUs because who gives a crap Microsoft is bringing Anthropic Claude to Microsoft 365 Copilot - "Model choice" Microsoft reportedly trying to pay publishers for content used by AI Microsoft Teams is getting more agents Google Chrome is getting a major AI update Snapdragon Summit 2025 6G, AI as the new UI, glasses as the next wave, Android PCs out of nowhere X2 Elite and X2 Elite Extreme (with up to 18 cores for ultra-premium PCs) 3rd Gen Oryon CPU (X2 was 1st gen, last year's phone chip was G2) 75 percent faster CPU perf than competition at ISO power First Arm chip to hit 5+ GHz New Adreno GPU architecture with 2.3x perf per watt and power efficiency over previous gen Hexagon NPU with 80 TOPS for "concurrent AI experiences" on Copilot+ PCs Supports latest 5G SD X75 modem, Wi-Fi 7, BT 5.4 75 percent faster CPU perf than competition at ISO power Bad news: First half of 2026 availability Not in the press release: The secret of why X2 Elite Extreme is so fast Xbox Microsoft raises Xbox console prices for the second time in 2025 Here comes the Gaming Copilot on Windows 11 Google is copying it on Android and bringing Android and native games to Windows now Tips and Picks Tip of the week: Think of 1 story for everyone you care about App pick of the week: Notion 3.0 RunAs Radio this week: Managing Vendor Incidents with Mandi Walls Brown liquor pick of the week: High Coast Whisky Quercus IV Mongolica Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit uscloud.com cachefly.com/twit

Paul Thurrott reports live from Maui with exciting details on Qualcomm's next-gen Snapdragon X2 Elite chip and how it could shake up the PC world, while behind the scenes, Microsoft quietly drifts further from OpenAI just as an NVIDIA mega-deal makes headlines. Is Windows about to get its biggest reboot in years, and can ARM finally topple Intel? Windows 25H2 is imminent: The real ISOs and eKBs are here! Paul's Arm-based trip to Mexico and Arm-based Apple-tastic experience at Snapdragon Summit And yet. It's Week D. And we didn't get any preview updates (for 24H2) Windows AI Labs is a thing If you're migrating from Windows 10 get a Windows 11 on Arm PC, Microsoft suggests New AI features coming to Notepad, Paint, and Snipping Tool New Dev and Beta (and Canary) builds: Click to Do translation, Share with Copilot, Accounts management improvements AI The Microsoft/OpenAI rift widens yet again NVIDIA invests $100 billion in OpenAI, days after "investing" $5 billion in Intel Intel will keep making its own GPUs because who gives a crap Microsoft is bringing Anthropic Claude to Microsoft 365 Copilot - "Model choice" Microsoft reportedly trying to pay publishers for content used by AI Microsoft Teams is getting more agents Google Chrome is getting a major AI update Snapdragon Summit 2025 6G, AI as the new UI, glasses as the next wave, Android PCs out of nowhere X2 Elite and X2 Elite Extreme (with up to 18 cores for ultra-premium PCs) 3rd Gen Oryon CPU (X2 was 1st gen, last year's phone chip was G2) 75 percent faster CPU perf than competition at ISO power First Arm chip to hit 5+ GHz New Adreno GPU architecture with 2.3x perf per watt and power efficiency over previous gen Hexagon NPU with 80 TOPS for "concurrent AI experiences" on Copilot+ PCs Supports latest 5G SD X75 modem, Wi-Fi 7, BT 5.4 75 percent faster CPU perf than competition at ISO power Bad news: First half of 2026 availability Not in the press release: The secret of why X2 Elite Extreme is so fast Xbox Microsoft raises Xbox console prices for the second time in 2025 Here comes the Gaming Copilot on Windows 11 Google is copying it on Android and bringing Android and native games to Windows now Tips and Picks Tip of the week: Think of 1 story for everyone you care about App pick of the week: Notion 3.0 RunAs Radio this week: Managing Vendor Incidents with Mandi Walls Brown liquor pick of the week: High Coast Whisky Quercus IV Mongolica Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit uscloud.com cachefly.com/twit

Paul Thurrott reports live from Maui with exciting details on Qualcomm's next-gen Snapdragon X2 Elite chip and how it could shake up the PC world, while behind the scenes, Microsoft quietly drifts further from OpenAI just as an NVIDIA mega-deal makes headlines. Is Windows about to get its biggest reboot in years, and can ARM finally topple Intel? Windows 25H2 is imminent: The real ISOs and eKBs are here! Paul's Arm-based trip to Mexico and Arm-based Apple-tastic experience at Snapdragon Summit And yet. It's Week D. And we didn't get any preview updates (for 24H2) Windows AI Labs is a thing If you're migrating from Windows 10 get a Windows 11 on Arm PC, Microsoft suggests New AI features coming to Notepad, Paint, and Snipping Tool New Dev and Beta (and Canary) builds: Click to Do translation, Share with Copilot, Accounts management improvements AI The Microsoft/OpenAI rift widens yet again NVIDIA invests $100 billion in OpenAI, days after "investing" $5 billion in Intel Intel will keep making its own GPUs because who gives a crap Microsoft is bringing Anthropic Claude to Microsoft 365 Copilot - "Model choice" Microsoft reportedly trying to pay publishers for content used by AI Microsoft Teams is getting more agents Google Chrome is getting a major AI update Snapdragon Summit 2025 6G, AI as the new UI, glasses as the next wave, Android PCs out of nowhere X2 Elite and X2 Elite Extreme (with up to 18 cores for ultra-premium PCs) 3rd Gen Oryon CPU (X2 was 1st gen, last year's phone chip was G2) 75 percent faster CPU perf than competition at ISO power First Arm chip to hit 5+ GHz New Adreno GPU architecture with 2.3x perf per watt and power efficiency over previous gen Hexagon NPU with 80 TOPS for "concurrent AI experiences" on Copilot+ PCs Supports latest 5G SD X75 modem, Wi-Fi 7, BT 5.4 75 percent faster CPU perf than competition at ISO power Bad news: First half of 2026 availability Not in the press release: The secret of why X2 Elite Extreme is so fast Xbox Microsoft raises Xbox console prices for the second time in 2025 Here comes the Gaming Copilot on Windows 11 Google is copying it on Android and bringing Android and native games to Windows now Tips and Picks Tip of the week: Think of 1 story for everyone you care about App pick of the week: Notion 3.0 RunAs Radio this week: Managing Vendor Incidents with Mandi Walls Brown liquor pick of the week: High Coast Whisky Quercus IV Mongolica Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com/twit uscloud.com cachefly.com/twit

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On this episode of The Founder's Sandbox, Brenda speaks with Anbern R. Guarrine: a partner of The Guarrine Group (tGG), a global training company based in Illinois. tGG has facilitated team building, leadership, and organizational development workshops around the world for over 30 years. tGG partners with excellent facilitators who help groups have FUN, which is a hallmark of tGG Anbern R. Guarrine calls herself a "Facilitator of Family Play." By facilitating games, she helps participants gain insights about their strengths, their relationships with peers, and how they can use their skills to move forward in their professional and professional lives. As a partner in tGG, Anbern enjoys challenging herself by taking on uninteresting topics and developing them into fun, game-based learning modules. She is Gallup trained in Strengths Coaching and has received the Family Firm Institute (FFI) Certificate in Family Business Advising. She enjoys sharing best practices with professionals of various disciplines and continually grows her understanding of the consulting space. You can find out more at: https://www.theguarrinegroup.com/       Transcript:  00:04 Welcome back to the Founder's Sandbox. I am Brenda McCabe, your host, now in this fourth season  of the Founder's Sandbox podcast. This monthly podcast reaches entrepreneurs, business owners who learn about 00:33 building resilient, purpose-driven, and scalable businesses with great corporate governance. My guests also share this mission and actually working with entrepreneurs and um business owners  to also work on those aspects, each in their own manner. My guests are  founders,  professional service providers, who like me want to use the power of the enterprise, be it small, medium, or large. 01:02 to make change for a better world. Through storytelling with a guest on topics that's gonna touch on their, you know, why they do what they do today. And we are recreating a fun sandbox environment where we can equip one business owner at a time to build a better world. Today, I'm absolutely delighted to have as my guest, Anberne Guarrine. Guarrine? 01:31 Anberne Guarrine. Yes, Anberne Guarrine. um And she is, thank you, Anberne, for joining the podcast today as CEO and founder, the co-founder of the Guarine Group out of Illinois. As the founder sandbox host, Brenda McCabe and blogger, I often have guests who speak about playfulness and innovation. 01:59 And I write about the hidden value  that playfulness brings to innovation and creativity in teams. When Anber was introduced to me by a fellow guest, um she truly brings uh the playfulness that is used in the  business environment to a next level. As facilitator of family play, think listeners. We're team building. 02:27 rubber ducks and beach balls meet second and third generation family business owners. So I am absolutely delighted to have you here today. Thank you, Ann-Bern.  Oh, thanks for having me. I'm so excited.  Fantastic. So  I would love you to share with uh my listeners the origin story. I mean, how did  you use playfulness  in the business environment in a very structured 02:56 manner now you're going on I believe 10 years  with the Guarine group working with family owned businesses. What was the origin? What was that seed that you had in your mind? Thank you. Yeah, so when I was in college undergrad  is psychology and  I learned that I like working with groups. Okay. And so while I was 03:21 you know, doing my day job  of whatever it was that I was doing, I knew that I always gravitated towards doing team buildings and leadership programs. And so  at some point I said, you know what, I should start making this a business. And so the entrepreneurial spirit came in and I created a training company with a friend of mine. And so we were doing team buildings and leadership and communication programs. 03:51 We had corporate groups. We also had  government contracts.  And at some point, it was really all fun. I was doing what I wanted to do, but at some point there was just a tug in the heart, know, in my spirit. I was looking for something more. I was looking for sustainable impact because I was thinking as fun and as wonderful as our experience is with the groups that I was doing. 04:20 I just felt like  there's gotta be something more. There's gotta be more sustainable  impact. And around that time, my business partner's brother  said, you know, I'm going into inheritance planning. I'm thinking maybe my clients need some team building.  And  you know, I know a whole lot about team building and groups. 04:46 I did not know a whole lot about families and especially families who own businesses together. That's  a whole different dynamics. And so my, my business partner and I,  you know,  went through what resources can we get? And we found that there is a group that actually does this  for a living. Yes. They do family business consulting. And so  we both got our certificate for family business advising. 05:15 And then we hit the ground running. um But we cannot shake off our fun activities and our games. We can't shake it off. And so we took it with us in the family boardroom. And that's how I got started. And I still use rubber ducks and beach balls and whatnot. Right. And later on in the interview, you'll talk about what a typical engagement looks like, right, with the Guarani group. 05:45 in which uh you not only touch on  the family use family play, right playfulness, but you also get into kind of the um Constitution of the family. So let's carry on. Let's carry on. You know, what have you found is unique  about the family business experience? Unlike working for the corporates, right?  What is that? I don't know secret sauce. 06:12 that are the uniqueness that you've had to kind of curate your business around? Yeah, so what I found out  is that uh family businesses actually live in three ecosystems, okay, whether they're aware or not, there's the ecosystem of the family. There's the ecosystem of the business. And then there's the ecosystem of  ownership. 06:41 And those three systems have different values. They protect those values differently and they have different goals. So let me explain this. If you think about your family, you think about your objective is to support the growth and development of everyone in the family. Your values are love, unconditional regard, you know, you want everybody to thrive. There's  all of that  social. 07:10 Connections. Yes. When you think about the business experience, you think about people, what are their contributions? How can they help this business grow? We're thinking of keeping the business for the long term. You know, you're making decisions for the long term. And so  you're thinking of profit. You're thinking of growing the company. So those are the values and those are your mindsets, right?  As an owner, oh 07:38 If you are investing in the business, you're thinking of  what's my ROI?  How can I get as much profit in a short period of time? And so those are the values and the objectives. Now, if you think  of all these three circles as not just individual circles, but connected kind of like a Venn diagram. Yes, like a Venn diagram.  A family business is right in the middle of it. 08:04 So you're making decisions, thinking about the family, thinking about ownership, thinking about the business. And  whether you're aware of it or not, you're making the, you have different hats that you're wearing, right? And so what we do as family consultant or consultants to family businesses is we help you kind of untangle that and kind of understand this is my situation and these are my goals for the family, my goals for the business. 08:34 there could be some friction there, but there's also a unity there. And so just the awareness and the appreciation of your unique experience. So uh how do  you, is it typically the CEO, the chairman? um Is it the general counsel? Again, because you're working on uh family wealth um creation,  who is the typical 09:03 uh decision maker that would get engaged with a querying group? So sometimes the people, yeah, no, that's a great question.  Sometimes the people that  make the decision are actually not sometimes not always not the people that have the title. 09:26 So sometimes it is the people that are in the family ecosystem that are not necessarily part of the business or not necessarily owners, but they have a big say in terms of the family dynamics. Interesting. So a confidential mentor is it maybe general counsel, so an outside they're already an outside advisor to the family.  It could be because sometimes when you're very close to the situation,  you 09:54 don't know what you don't know, right? Right, right. Yes. um Sometimes on the rare occasion, there are family leaders who are very in tune to what their family needs and they're constantly looking out, right?  But sometimes there have to be somebody  else that is not currently involved in the day-to-day that says, hey, you might want to have a conversation with this person. Right. 10:24 That makes sense.  Yeah.  Particularly as some family companies evolved to bring in professional management, right? So there are probably many, many aspects or many entry points. All right, you're 10 years into uh the great chlorine group. uh I would love to ask, you know, what are some best practices, right, that you've identified without revealing the names of the businesses? But what have you found to be 10:55 best practices  in, I guess, G2,  G3, right? Yes. um Before I say anything, I want to preface it to say that you see one family business, you just see one family business, so they're not all the same. But there is a thread that is common.  And I'd  like to say three things. So first  is, there is a clear 11:22 and conscious separation  of the family ecosystem and the business ecosystem. And they have two separate government structures. Okay. So for the business, you have your board, have, you know, typically the board would have an independent non-family member that sits on the board.  They have regular meetings that are prepared and scheduled. 11:50 And in the same manner,  the family also has that type of family governance structure. So not as formal as the family board, but you do have what they call a family council. Yes. So it could be a  council of cousins, a council of  siblings, all branches are represented. And this is a way for the family to keep the business of being a family. Right. And so they talk about um 12:19 They talk about uh family gatherings. They talk about traditions.  They talk about, you know, family fun, you know, what do we do,  birthdays and all of that thing. um And so, yeah, so this is, so they're very conscious about keeping the two separate. Yes. So that's the first one. I think the  next um best practice would be that they have a shared purpose. 12:50 They know why are we in business together?  Or why are we hanging out together? What is our what is the legacy that we are leaving in the world? So they have they're very connected to that. And they're, they acknowledge it and they articulate it. And I think that's a great  best practice that I've Yeah, I guess I would call that purpose, right? Purpose. Yes, driven. And it's shared purpose, or purpose. 13:18 And I think the third one would be that they have  a sense of what their values are. Okay.  guides them. And so where their purpose kind of helps them soar and go into the future, their values kind of keep them grounded. Oh, so that they don't just fly away where the wind blows. Does that make sense? It's it does. um I had never it doesn't the at the 13:48 I don't work with family businesses, right? So it's,  I've seen this in very well run  growth companies. They, right? um The shared practice  or the leaving a legacy is typically the founding team, right? Whereas it's a family here.  So I do see a lot of similarities.  And I love your  sharing that values,  it keeps them grounded while the 14:17 shared purpose, right?  Is kind of their long term vision soaring. Yes.  Well, we'll get to meanings of purpose driven later. And I'm certain you'll come back to this. All right. Thank you for sharing that best practices. Now, what does a typical engagement look like? Are you playing all day long?  Or how does play come into how right or  more? um 14:47 Seriously, how would we've already talked about how you may be retained for an engagement, but what would be a typical engagement or typical engagements, right? Depending on the stage  of uh evolution of that, family business. Thank you. Yeah. Yeah. So  we start with finding out what the goals of the family is.  So we talk to individual members. What is it that you want? What are you? 15:14 engaging us for? Are you engaging us for just one day of family fun, which is great?  Are you trying to clarify your values or are you trying to  go deeper dive and create a family constitution? Okay.  And in all of those,  I always lean on my experiential learning background where I take, you know, the the  fun tools, the rubber ducks and the beach balls and the plastic balls. 15:43 sticks  and we play  and I  get everybody to kind of break that ice and forget their hats, know, the  CEO hat or the accounting hat or  whatever hats you have to kind of shed that a little bit and be more human.  And  once we get to that level, then we can talk about,  what are your goals? If your goal is trying to clarify your values, 16:13 what is it when you were playing earlier, how did your value show up? You know,  or when we're talking about a family constitution, we talk about, you know, how do we pass on things from one generation to the next? So when you were passing on the beach ball, how what made it successful? Let's look at that. And are there ways that we can make sure that we do those similar things  as we pass on the baton from  one generation to the next? And,  yeah, and so m 16:43 A typical engagement could be  one day,  we'll do fun and then we'll talk about why does that matter? Okay. Or it could be more deeper dive. And at the end of the day, we have a family constitution that everybody can sign and commit that we can then turn over to their legal counsel to make it more legally binding. Right, right.  So it could be anywhere from three months to six. 17:11 to 12 months, right, depending on the level of engagement and the actual oh whether it's to G2 G3, right, the complexity. Yes. Oh, and these  engagements by  design are probably in person. Okay. Is that correct? They have to be right? Particularly? 17:38 Yeah, so we in the beginning, there's when we're trying to kind of get everybody on board, we could do it online, we could do zoom. But the actual engagement, it will have to be we all have to be breathing the same air. Right?  Yes. Yeah, there's something to be said about sharing the space. There's something to be said about being in the same place. 18:06 being able to touch somebody, being able to hear their laughter real time in the same room. There's just something about that. Yes, that comes from a practitioner's  experience and been  worrying from the worrying group.  And facilitating, I would say good governance and family businesses. 18:32 I just that just occurred to me while we're talking, right? I was so set on playfulness, but also it's really about achieving good corporate governance because you alluded to something here. Well, you know, what does a typical family constitution comprise? What is the comprised of family constitution? Yeah, that's a really good question. So, yeah, so we first off, we define what does family mean to everybody? 18:58 And then we talk about, you know, what are the family practices that we want to keep? So,  um, so that's the, so again, when, when I was talking about the three ecosystems,  the family constitution is meant to kind of  set the stage for governance structures for each of the three ecosystems. Okay. So for the family, what are our values? What are the, what's our legacy? What is our history? 19:27 know, m what is our hopes and dreams for  the family members? Do we have an educational program for, you know, understanding what our history is about? um If there are people that are coming in as married-ins  or in-laws, how do we kind of educate them into our culture? And so that's the family piece.  For the business piece,  we talk about 19:54 What is our hiring process for family members? Do we hire straight out of college? Do they have to have so many years of experience? And then we talk about the tricky things like, okay, do they have  job  evaluation?  Do they have an annual performance reviews? What happens if they don't quite meet the standard? um Can they work directly under their parents? 20:23 know, or their siblings, you know. So, one of these questions that are potential sticky spots, we talk about them ahead of time before  you're actually in that situation and then  all the emotions are wrapped up in  both the brainstorming, trying to figure out the solution, and then you're also in the thick of it. 20:47 So I mentioned the family system, the business system, and then in the ownership system, we talk about things like, do you even have a shareholder's agreement? What happens if somebody wants to sell their shares?  And how do we figure out what the  value of the shares are?  What's the process going to be like? How long will it take? we pay them immediately, or do we want to think about  long term? 21:14 Do the other siblings or the other family members have the right of first refusal?  Can they just share, you know, all these things. Right.  So we talk about those things again, hopefully before you meet the situation, you already have systems in place that allows the family to say, Oh, you know what? We've talked about this. This is our process. This is what we're going to do. Or if we don't have a process. 21:39 then we say, this is our decision-making matrix. This is how we're going to come up with decisions. Because you can't potentially talk about everything. No. There are emotions involved.  Yes. Possibly on a greater scale than in a private company, right?  Yes. so  we recognize that. And so we create systems. How do we make decisions together  if we come up with or if we find ourselves in a situation that we haven't anticipated? 22:10 you know, preparing for your node. Yes, I wonder, you know, why do you continue to have the role of play in your toolkit? Right? Gosh, that's a wonderful question. I see it at the beginning, but do you use it throughout? Just? Yeah. Why is that part of your toolkit? Yes, because it's fun. And, and I, I now say fun, as in both 22:39 F-U-N and also F-U-N-N.  So a friend and colleague of ours,  the late Carl Runke, he  is known, very well known and a  key individual in creating adventure programming.  He coined the term  F-U-N-N, meaning functional understanding, not necessary. Sometimes we do fun things because we have to have fun. 23:09 know, we don't need that said,  my husband in his career as an outdoor education um specialist and director,  he took Carl's idea of FUNM and said, Okay, what if fun has an acronym? And he came up with fundamental universal need. Okay, and he said, it's very basic, as basic as food and water and shelter, the sense of I need to have fun. Like if you look at 23:39 children all over the world, you give them a stick and mud and they're clean, right? And so it's fundamental, it's universal and it's a need.  And  with  neuro-psychology um and all these studies, we now know that FUN is actually a very good tool, not only for brain development for children, but also for neuroplasticity for grownups, right? So if we want to keep our brains fresh, m 24:09 we need to play and it's a need,  right? Right, almost like biological.  And we learn so much better and so much easier when we're in a state of play. So when we're talking about creating a family governance structure,  if the family doesn't know what that is, if the family is not used to having a formal meeting talking about family matters,  it's really hard  to learn that unless you're in a state of 24:38 play.  And so that's the reason why I use play because it brings down the boundaries.  Take the hats off, you know, so you're not formal. You're engaged. You're engaged with your whole body, your whole mind and your soul. Okay, it's easier to learn about the other person and it's easier to learn new skills and new mindsets when you're in a state of play. So yeah, and uh 25:07 I like sharing this story. Einstein  had said when he was, when he gets  stuck in a problem,  he steps away from it and he does something that's not related at all to the problem that he's doing. So sometimes he plays the violin or  he tickers around and he says something about  activating that different part of your brain.  Helps him so that when he goes back, 25:36 and looks at the same problem that he was stuck in, it kind of changes his mindset and he finds different ways to solve that situation. And so if I'm thinking, you know what, if it works for Einstein, it should probably work for us, for ordinary people, right? You heard it here on the founder's sandbox. I love that. You know, I know that quite a few, like mathematicians, scientists, 26:05 even composers, Beethoven like walking, right? Being in nature is an area that foments their creativity. I hadn't thought of that or hadn't heard about the Einstein like stepping away, maybe playing violin, maybe just right doing another activity. Why not play? Why not plenty? Right? Yes. No shame adults. We can increase and improve our neuroplasticity. 26:35 Yes.  Being playful. Yes. Thank you. Can I share with you a story? Yes. So one time I was doing, you know, the typical activities that I was doing.  And  one time a family member in the midst of all the laughter and the like  really big shouts and all of that. And he just said, you know what? I don't remember the last time I played with my siblings.  Oh. 27:03 And this was the time that they got to do that  with their parents. Their parents were all in on the fun. it's like, that is such a gift.  It is such a gift for them to have that experience, but it's a gift, a privilege that I got to see that. And so, yes, it is fun. Wow. Wow. I almost, okay. I got emotional. 27:33 Thank you.  I would like you to have uh this opportunity to provide information  on how to contact you, your group.  This information will be in the show notes. So take it on that, please.  Yeah. Yeah. So our website is the Guarrien group. That's G like George, U-A-R-R-I-N like Nancy. 28:02 Theguarriengroup.com and my email is Anbern, N like Nancy,  B-E-R-N like Nancy at Theguarrienroup.com. That's the best way to get a hold of me. 28:19 But I  like to bring my guests back to my sandbox so we can be playful.  No, seriously, um I am passionate in my own work um with  growth stage companies to provide uh good corporate governance practices while scaling, while finding or increasing the purpose,  and um really 28:48 building that resiliency. And I like to ask each of my guests, you know, what does the term resilience mean to you and your own practice? Yeah. So to me, resilience is like, think of a river that's flowing. Okay.  Even if you put a boulder in front of it, it's going to find its way. It's going to keep going to where it wants to go. Yeah. And to me, that's resilience. Wow. Beautiful. 29:19 and very  visual, I can imagine a boulder and a river. How about purpose driven enterprise? What's purpose driven? ah Purpose driven, I feel like it's our ability to know that our time on this earth is limited.  Okay, we have a role to play. And so  what is my role? And that kind of gives me 29:48 a sense of direction. What am I in this world for?  Wow. 29:59 And that goes for individuals, businesses, families, organizations.  Yeah, I guess you could interchange role with legacy. Yes. Right. Oh, I like that. I like that. Well, you just said it here. And I'm just taking notes. uh And I listen. That's my gift is to my guests.  Final. Well, second to last question, scalable growth. What's scalable? So how can you 30:28 scale those. I imagine you in your daily work, generation two, generation three, that's you think about this a lot. Yes. I think scalable  is creating the right foundation. Okay. So that when  as you grow,  your if your foundation is strong, then you can build on top of it anyway, in any way, however big you want to build. So I feel like scalable growth has to be 30:58 on a good foundation.  You know what you're about.  You're rooted in your values. And so you can grow exponentially. Nice. Last question. Yes. Did you have fun in the sandbox today? Gosh, did talking with you savor or satisfy my fundamental universal need? Yes, it did. And we didn't have to revert to  rubber ducks. 31:27 Right? No rubber ducks.  No. Thank you.  So to my listeners, if you like this episode with Anne-Bern Guarine, sign up for the monthly release where founders,  professional service providers, and business owners  share their experience on how to build with strong corporate governance, resilient, scalable, and purpose-driven companies to make profits for good. 31:55 Signing off for this month. Thank you again, Anne-Bern. It was a true pleasure to have you here. My gosh, I had so much fun. Thank you.    

#284 Brand | Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser."Dave and Ari Cover:The key differences between category creation and strategic positioning, and why it matters for B2B marketersThe steps to building a brand story that resonates with both your internal team and your target audienceHow focusing on the last 20% of branding efforts can elevate your company above the competitionTimestamps(00:00) - - Intro to Ari (04:33) - - Rapidly Growing Enterprise Browser Company Secures $375M in Series D Funding (08:42) - - SEO Strategy vs Branding (14:09) - - How Brand is an Art and a Science (19:24) - - Challenges in Cybersecurity Branding (21:08) - - Early Stage Marketing (29:48) - - Cognitive Behavioral Branding (34:57) - - How Ari Manages Projects with the Brand Team (37:07) - - Comfortable vs. Uncomfortable Approaches to Brand Strategy (41:25) - - What Founders Really Want to Do (46:31) - - Balancing the Day-to-Day with Visionary Goals Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

De är varandras fiender, samtidigt som Trump kallar Xi för god vän. Hör om maktspelet inför ett kommande möte och vad som står på spel om de möts. Lyssna på alla avsnitt i Sveriges Radio Play. Vad tycker Xi Jinping och Donald Trump om varandra, egentligen? De träffades i både USA och Kina under Trumps första period i Vita huset. Men efter att Trump installerades som president på nytt har de inte setts. Hela världen väntar nu på ett toppmöte mellan ledarna, men hittills har det suttit långt inne. Radiokorrespondenterna Kina synar vilket utrymme som finns för rivalerna Kina och USA att komma överens i handelskriget och vilka olika frågor som ligger på bordet. Och kan det rentav vara så att USA och Kina bäddar för en ännu större deal? Det talas om planer på ett G2, men hur sannolikt är det och vad skulle en sådan uppgörelse betyda för världen? Medverkande: Hanna Sahlberg, Kinareporter. Moa Kärnstrand, Kinakorrespondent. Sara Stenholm, programledare USApodden.Programledare: Björn DjurbergProducent: Therese Rosenvinge

In this episode of The Ross Simmonds Show, Ross dives deep into why Reddit has emerged as the most powerful organic marketing platform heading into 2025. From transforming million-dollar buying decisions to influencing AI language models like ChatGPT and Google's AI Overviews, Reddit isn't just a content site — it's a market-shaping force. Ross unpacks exactly how and why Reddit has become a SERP-dominating player, how brands can harness its authenticity-fueled power, and introduces his signature Reddit marketing framework: R.O.S.S (Reddit Operating System of Scale). Key Takeaways and Insights: 1. The Power of a Single Reddit Thread - Deals are won or lost based on one Reddit post - Reddit is no longer just memes — it's shaping corporate decisions 2. The Rise of Reddit in Organic Search - Reddit ranked 2nd after Wikipedia for Google search traffic in late 2024 - Outperformed YouTube in search visibility - Took over bottom-of-funnel consideration traffic from platforms like G2 and Capterra 3. Why Traditional SEO is Failing - Marketers ruined trust in content with affiliate-driven blog posts - Reddit now draws 600M+ monthly visits from Google - 1,328% YoY growth in Reddit's search visibility 4. Google's Algorithm Shift & Reddit's Role - Reddit's authentic content aligns with Google's user-first approach - Google's $60M data licensing deal with Reddit (2024) - New "Forums" search tab prioritizing Reddit threads 5. Reddit vs Traditional Media & Review Sites - Reddit ranks for 5.7M+ transactional keywords - Competes with giants like Wirecutter and New York Times for product discovery - 5.1M overlapping keywords with major publishers 6. Reddit's Impact on AI Training - Reddit content now foundational for LLMs (Large Language Models) - Google, OpenAI, and others using Reddit content to train AI - AI outputs now reflect sentiment from Reddit conversations 7. How Reddit Influences AI Answers - Brand reputation on Reddit can directly influence AI-generated recommendations - Reddit as a real-time, user-driven knowledge base for AI Resources & Tools:

#285 Marketing Leadership | In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company's growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences.Dave and Sylvia cover:How AI is reshaping marketing roles and enabling smaller, more efficient teamsStrategies for internal marketing that align and energize cross-functional teamsProduct launches and creative campaigns for brand-driven growthTimestamps(00:00) - - Intro to Sylvia (04:57) - - From Marketing Hire to CMO (09:42) - - Understanding Equity and Financial Outcomes (12:24) - - Wealth and Career Growth (15:04) - - Why It's Important to Have a Clear Career Narrative (19:56) - - Mastering Storytelling in Team Meetings (23:14) - - How to Engage Your Team (23:50) - - Leveraging Feedback Loops to Build a Successful Team (31:06) - - AI Is Enabling Smaller, More Efficient Teams (34:49) - - AI's Impact on Marketing (37:49) - - How Kandji Is Expanding Their Team (40:40) - - Achieving 10x Growth Through Product-Led Strategies (44:20) - - Leveraging Competitor and Apple-Specific Keywords (47:44) - - Minimizing Hiring Risk: Test Roles First Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5