Podcasts about packaging

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Latest podcast episodes about packaging

Millionaire University
How to Get Your Product on the Store Shelves of a Big-Box Retailer | Jay Yung

Millionaire University

Play Episode Listen Later Nov 13, 2025 43:25


#672 Ever wondered what it really takes to get your product off a folding table and onto the shelves of Walmart, Costco, or Target? In this episode, host Brien Gearin sits down with retail expert Jay Yung, founder of Evergreen Retail Solutions, to break down the real path from farmer's market tables to national store shelves. Jay shares how he went from running a surf shop in Hawaii to managing hundreds of millions in inventory at Walmart, and now uses that experience to help brands scale through smart pricing, packaging, supply chain strategy, and retail partnerships. From navigating buyer expectations to avoiding costly mistakes in inventory and margins, Jay explains what separates products that land big-box deals from those that quietly disappear. Whether you have a product in early development or you're already selling online, this episode is a masterclass in getting retail-ready and scaling responsibly! What we discuss with Jay: + From surf shop to Walmart + Inside Walmart's toy department + What retailers look for in products + Packaging as a sales driver + Avoiding costly inventory mistakes + How to spot a winning product + When to pursue big-box retailers + Why local markets matter first + Importance of margins and terms + Staying on-brand to scale Thank you, Jay! Check out Evergreen Retail Solutions at Evergreen-RS.com. Follow Jay on LinkedIn. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Grow Your B2B SaaS
S7E12 - SaaS Pricing Strategy 2026: Hybrid Models, AI Costs & Value-Based Pricing with Tjitte Joosten "T.J"

Grow Your B2B SaaS

Play Episode Listen Later Nov 13, 2025 19:28


What will be the SaaS Pricing Strategy 2026? In this episode, Joran sits down with Tjitte Joosten—known as T.J.—to discuss the evolving world of SaaS pricing and how founders can adapt to change without losing momentum. T.J. works full-time in pricing and packaging for SaaS and AI companies. Before that, he spent years in early-stage ventures, helping them find product-market fit and close major deals. Those experiences taught him how to win large accounts without over-discounting and how to leave room for long-term growth.Through that process, T.J. discovered that pricing is not just about numbers but also about psychology and behavioral economics. The same solution can sell for $10,000 or $50,000 depending on the story told. After meeting his co-founder, who was already working in pricing, T.J. transitioned into it full-time—and it became his passion.Their conversation explores how SaaS pricing is evolving, how to experiment with models safely, when to raise prices, how to communicate changes effectively, and how freemium models may evolve in the AI era.Key Timecodes(0:00) - B2B SaaS & AI Pricing Expert(0:05) - TJ Joosten on Value Storytelling(1:13) - Future of SaaS Pricing 2026(1:28) - Why Hybrid Pricing Wins(3:10) - The Pricing Switch Risk(3:27) - Technical Debt of Pricing(5:15) - How to Test New Pricing(6:40) - Entitlement & Packaging(7:13) - When to Raise Prices(8:49) - Timing Strategy: Netflix Case(10:04) - Communicating Price Changes(11:10) - Freemium in the AI Era(12:33) - The Cost of Free Users(13:38) - From $0 to $10K MRR(14:42) - Scaling to $10M ARR(15:56) - The Founder's Role in Pricing(16:32) - Connect with TJ Joosten

Stop Wasting Your Wine
Petit Sauvage Blanc and Rouge Review | Natural Wine and Resistant Grapes with Antonin Bonnet

Stop Wasting Your Wine

Play Episode Listen Later Nov 11, 2025 66:19


This week we sat down with Antonin Bonnet from Pierre and Antonin in the south of France for an eye opening episode. Antonin is a natural winemaker and he pulled back the curtain on how he and his partner Pierre think about and make wine without all the scary stuff people usually associate with natural bottles.We got into his wild start in New York, how he and Pierre built their winery from scratch, and why resistant grape varieties might be the future. Colin finally owned his natural wine skepticism, Joel showed up mid-diaper-chaos, and Antonin kept dropping gems while pouring wines that shook up our expectations.If you've ever been curious about natural wine or flat out opposed to it, this episode might flip your perspective. Grab a glass, hit play, and get ready to think about wine in a new way.Check out Pierre and Antonin Pierre and Antonin Websitehttps://pierre-antonin.com/en/Pierre and Antonin on Instagramhttps://www.instagram.com/pierreetantonin/Connect with the show. We would love to hear from you!Stop Wasting Your Wine on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/stopwastingyourwine/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stop Wasting Your Wine on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@StopWastingYourWine⁠⁠⁠⁠The Stop Wasting Your Wine Website⁠⁠⁠https://stopwastingyourwine.com/⁠00:00 Intro and Welcome01:02 Meet Antonin Bonnet from Pierre and Antonin02:42 First Natural Wine on the Show04:10 How Antonin and Pierre Met in NYC07:15 Discovering Natural Wine in Brooklyn09:55 Colin Admits His Natural Wine Fears11:40 Avoiding Funk and Flaws in Natural Wine14:15 Fermentation, Acidity, and Staying Clean17:40 Resistant Grapes Explained21:30 Sustainable Viticulture and No Chemicals24:10 Packaging and Carbon Footprint Choices27:05 Why Take the Hard Road in Winemaking30:20 Making Natural Wine That Still Tastes Great34:05 Growing a Winery From Scratch37:20 Selling Wine in the US Market40:30 Tradition vs Innovation44:00 Lessons from Early Vintages46:55 Future of Resistant Varieties49:20 Final Thoughts and Takeaways52:35 Sips, Laughs, and Goodbyes

Startup To Scale
245. How to Use Consumer Testing to Build High-Performing Packaging with Michael Keplinger of SmashBrand

Startup To Scale

Play Episode Listen Later Nov 10, 2025 22:39 Transcription Available


Most founders design packaging based on gut feeling — not data. But what if you could know, before launch, exactly how consumers will respond?In this episode, I chat with Michael Keplinger, Managing Partner at SmashBrand, about how to bring the consumer voice into every stage of brand-building. We dive into the psychology behind the 3–13 second decision window, how packaging roles differ between e-commerce and retail, and how to create a testing roadmap that fits a startup budget.Michael shares how data-driven testing can help founders not only improve packaging performance but also win over retail buyers with proof that their product converts.If you're building or rebranding a CPG product, this episode will help you make smarter decisions, reduce risk, and create packaging that sells itself.Learn more about SmashBrand.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Sustainable Packaging
PureNil0 product launch SmartSolve! Dissolvable Packaging

Sustainable Packaging

Play Episode Listen Later Nov 9, 2025 22:28 Transcription Available


https://smartsolve.com/An amazing innovation from SmartSolve! With CEO and co-founder Jonathan Jakubowski and Director of Flexible Packaging Dr. Vidhu Nagpal In this conversation, Jonathan Jakubowski discusses the intersection of faith and innovation within his company. He shares how their core values, particularly innovation, are grounded in scripture, specifically Jeremiah 33. Jakubowski recounts the journey of developing a new polymeric solution to address the environmental crisis of plastics, highlighting the role of prayer and vision in the creative process.TakeawaysIncorporating scripture into core values fosters deeper meaning.Innovation often arises from recognizing a pressing crisis.Prayer can lead to creative breakthroughs in problem-solving.The journey of innovation is often collaborative and iterative.Faith can be a guiding force in business decisions.Understanding the environmental impact is crucial for innovation.Vision is essential for turning ideas into reality.Core values can inspire and motivate teams.Real-world problems require innovative solutions.The excitement of innovation comes from seeing values in action.TitlesFaith-Driven InnovationThe Power of Prayer in Problem-SolvingSound bites"He began to pray""An unveiling of a vision""What gets me up every day"Chapters00:00 Innovation Rooted in Faith00:24 The Journey of Discovery in InnovationKeywordsinnovation, core values, scripture, polymer, environmental solutions, Purinil-Zero, creativity, vision, problem-solving, faithhttps://www.linkedin.com/in/cory-connors/I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap. This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

MONEY FM 89.3 - Weekend Mornings
Saturday Mornings: Life Insurance to Low-Waste Living: Loopedin Is Reinventing Packaging for Good

MONEY FM 89.3 - Weekend Mornings

Play Episode Listen Later Nov 8, 2025 15:09


Impact Pricing
Blogcast: Packaging AI: Structuring Features and Placing AI in Offers

Impact Pricing

Play Episode Listen Later Nov 7, 2025 14:24


This is an Impact Pricing Blog published on September 1, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/packaging-ai-structuring-features-and-placing-ai-in-offers/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.  Now, go make an impact.   Connect with Mark Stiving: Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/

Delivering Marketing Joy Webshow
BMBM: Repeatable Content, PR Packaging and Purposeful Branding

Delivering Marketing Joy Webshow

Play Episode Listen Later Nov 7, 2025 30:08


In this week's episode of Better Merch…Better Marketing, Kirby Hasseman and Jade Crider dive into creating repeatable content, making PR packaging meaningful, and learning from a purpose-driven brand from across the globe. They also feature a practical and elevated merch item and end with a shout-out rooted in community and service.

International Bankruptcy, Restructuring, True Crime and Appeals - Court Audio Recording Podcast
Klöckner Pentaplast - first bankruptcy hearing in US chapter 11 bankruptcy case in Texas (November 5, 2025)

International Bankruptcy, Restructuring, True Crime and Appeals - Court Audio Recording Podcast

Play Episode Listen Later Nov 7, 2025 112:34


https://en.wikipedia.org/wiki/Kl%C3%B6ckner_PentaplastFor news about the bankruptcy, see https://finance.yahoo.com/news/kl-ckner-pentaplast-seals-restructuring-100844515.html

Packaging Europe's Podcast
Tom Szaky on bringing reuse up to commercial scale

Packaging Europe's Podcast

Play Episode Listen Later Nov 6, 2025 38:08


It was recently reported that Loop, a global platform for reuse, working with a coalition of brands and retailers has reached commercial scale in France, offering a wide range of everyday consumer products in a reusable version at local supermarkets. Elisabeth Skoda sat down with Loop's founder Tom Szaky to discuss what enabled the success in France, why reuse systems have struggled elsewhere, how to address this and much more. Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.For more packaging news, interviews and multimedia content visit Packaging Europe.

Package Design Unboxd - with Evelio Mattos
How Daise Beauty Designed Packaging Built for Influencer Content | Ep 208

Package Design Unboxd - with Evelio Mattos

Play Episode Listen Later Nov 5, 2025 16:39


In this episode of Packaging Unboxd, host Evelio Mattos tears down the influencer packaging that made Daise Beauty a must-watch unboxing moment across social media.Discover how smart brands design packaging not for the shelf, but for the camera, building FOMO, shareability, and lasting brand awareness through structure and storytelling. Evelio breaks down what Daise Beauty did right, what every influencer box needs, and how to design packaging that becomes content.You'll learn:The structural secrets behind influencer kits that go viralHow to layer unboxing moments for maximum retentionWhy print finishes, materials, and afterlife design matterHow to turn a PR box into a media campaignPerfect for packaging designers, brand managers, and creative directors who want to make their next unboxing unforgettable.

Francois Pouzet
TIKA: la historia de la emprendedora que cambió la industria de las papas fritas desde su garage

Francois Pouzet

Play Episode Listen Later Nov 4, 2025 75:20


De un sueño con “papas de colores” a liderar la categoría de chips de vegetales en Chile.Carola Echenique cuenta cómo creó un producto que “se vende solo”: diseño, empaque, timing y crecimiento responsable.En esta conversación desmenuzamos los primeros prototipos en el garage, la entrada al retail, el rol del packaging como vendedor silencioso, cómo financiar capital de trabajo sin “quemar la empresa”, y por qué la actitud es la llave para aprovechar oportunidades únicas.Qué aprenderásCómo validar una idea de alimentos sin focus groups caros (intuición + cliente real).El “playbook” para entrar al retail sin perder el alma artesanal.Packaging que vende: mensajes, doypack y jerarquía visual.Escalar por etapas (capex, leasing, líneas “kettle”, cuándo comprar maquinaria).Armar equipo con stock options cuando no hay caja para sueldos de mercado.La tríada Aptitud–Actitud–Oportunidad aplicada al emprendimiento.Entrevista a Jorge McKay:Llegó a Tener 52 Locales y Le Vendió La Empresa A Nestlé

The Iconic Dollcast
Doll Packaging with Darren Sander

The Iconic Dollcast

Play Episode Listen Later Nov 3, 2025 50:45


This week I'm joined by the incredible Darren Sander to talk all things DOLL PACKAGING!

Breaking Down Boxes
Punches, Pivots & Packaging

Breaking Down Boxes

Play Episode Listen Later Nov 3, 2025 52:21 Transcription Available


Welcome to Breaking Down Boxes. We have compelling conversations with entrepreneurs in the packaging space. In this episode we talk with Paul Centenari of Atlas Container.Paul shares the unconventional journey that took him from the boxing ring to the boardroom. With humor and honesty, he recalls early lessons from the ring, the risks that built Atlas Container, and the “can-do” culture that continues to drive its success. Listeners will hear how resilience, learning, and strong leadership transformed a leveraged buyout into a thriving independent packaging business.About PaulPaul Centenari is the President and CEO of Atlas Container, based in Maryland, and an Adjunct Professor of Entrepreneurship at Georgetown University. A graduate of Dartmouth College and Harvard Business School, Paul's path to leadership has been anything but ordinary—he was quarterback at Wellesley High, a Golden Gloves boxer, and later a Procter & Gamble salesman before entering manufacturing. Over the past 37 years, he has led Atlas through the acquisition and operation of 19 corrugated box companies along the East Coast, consolidating into two facilities totaling nearly 400,000 square feet in Severn and Curtis Bay, Maryland, and growing revenue fifteenfold. Married for 35 years to Elizabeth McDavitt, a talent agent for models and actors, with two grown daughters Paul stresses the importance of family. He is also an avid athlete and adventurer. Paul has heli-skied in the Canadian Rockies for 25 years and completed the 4.5-mile Chesapeake Bay Swim eight times, along with three Alcatraz crossings.About Atlas Containerhttps://www.youtube.com/channel/UCyWt7JWeef-FXl2i1Adhtpw https://www.linkedin.com/company/atlas-container-corporation/ https://www.facebook.com/atlascontainercorp/ New episodes drop the first Monday of every month. Remember to rate, review, and subscribe!This podcast is brought to you by AICC, The Independent Packaging Association. Learn more at www.AICCbox.org. When you invest and engage, AICC delivers success. Breaking Down Boxes is sponsored by Ox Box, offering strength you can depend on.

DTC Podcast
Ep 557: Why People Buy:  CPG & DTC Brand Growth with Seth Waite

DTC Podcast

Play Episode Listen Later Nov 3, 2025 44:16


Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast. Today, we're joined by Seth Waite, Founder and Buyer Psychologist at Schaefer, where he helps CPG and food and beverage brands unlock growth by digging into the real reasons people buy.In this episode, we cover:Why knowing your customer via demographics isn't enough - the shift to behaviors, motivations, and jobs-to-be-done.How to build a "Why People Buy Pyramid" for your brand and map messaging across basic needs, emotional values, personal growth, and community.How to recognize true product-market fit in a DTC/CPG context (hint: when the only thing stopping you from selling more is budget).Why targeting the small obsessed segment matters (the "kingpin strategy") and how that unlocks long-term scale and profitable growth.Practical tips for talking to customers today - simple interviews, replacement questions, and how to turn qualitative insights into segmentation and messaging.Best moments you'll want to scan for:• "Demographics are interesting ... but they're not always insightful."• "What you should be telling is the customer's story - these are the occasions you'll have with our product."• "If the only reason why you're not selling more is money ... you've got product-market-fit."• The breakdown of the Why People Buy Pyramid and how it applies to food and beverage brands.• How brands like Oreo and Liquid Death illustrate layering of needs, emotional values, and community.Whether you're launching a new DTC food brand, scaling a snack or beverage line, or trying to sharpen your segmentation and messaging, you'll walk away with concrete frameworks and a clearer path to growth.00:00 - Introduction: Why People Buy01:20 - From Sam's Club to Walmart: Studying Real Buyer Behavior05:12 - Motivations vs. Demographics12:15 - Oreo: How to Own a Category18:03 - Brand Psychology, Packaging, and Subconscious Triggers26:06 - What Product-Market Fit Actually Looks Like32:28 - Tell Their Story, Not Yours39:13 - How to Actually Get Insight (Without a $150K Research Budget)#ConsumerPsychology #WhyPeopleBuy #CPGMarketing #BrandStrategy #ProductMarketFit #CustomerInsights #BehavioralScience #MarketingPsychology #FoodAndBeverage #DTCMarketing #MotivationBasedMarketing #EmotionalBranding #DataDrivenMarketing #OreoCaseStudy #LiquidDeathMarketing #FishwifeBrand #CustomerResearch #FounderStrategy #MarketingPodcast #DTCPodcastSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Good Garbage with Ved Krishna
Around The World of Packaging with Alex Moore

Good Garbage with Ved Krishna

Play Episode Listen Later Oct 30, 2025 12:13


Hello, hello! It's Good Garbage News! Every month, in addition to our regular episodes with Ved's interviews, we'll post an industry update with the latest updates in both sustainable packaging and packaging regulations all across the world.Never miss an episode by following us on all our socials by clicking on the link below!⁠⁠https://linktr.ee/goodgarbagepodcast⁠⁠Hosted by Alex Moore

The Glossy Beauty Podcast
Beauty packaging hall of fame and shame with Allison Kent-Gunn, plus news

The Glossy Beauty Podcast

Play Episode Listen Later Oct 30, 2025 66:00


Allison Kent-Gunn knows good beauty packaging when she sees it.  The Los Angeles-based aesthetician-turned-packaging consultant has become one of the leading voices in beauty packaging on social media thanks to her "hot takes" on packaging wins and misses. She's a former cosmetic packaging instructor at the Fashion Institute of Design and Merchandising, and outside of her social media, where she goes by @AllisonTurquoise, her insights can be seen in an upcoming Cosmetic Science Textbook used in packaging courses.  Today's episode of the Glossy Beauty Podcast —  a special episode dedicated to the best, and worst, beauty packaging — concludes our three-part, deep-dive series on the world of beauty and wellness packaging. Kent-Gunn provides an in-depth hall of fame and shame for several packaging categories, including sustainability, accessibility, celebrity brands' packaging and more.  But first, Lexy Lebsack is joined by Emily Jensen to run down the beauty and wellness news of the week.  First up is a look at the growing wellness data economy, including a look at the value of data collection and aneb analysis of Rebook's new health tracker ring. The hosts also discuss fragrance news from Unilever-owned Dove. The mass body-care brand is launching its first-ever body mists as part of a limited-edition holiday collection released with the Rockettes. The iconic New York dancers recently partnered with Sephora, as well. Next up are details about POV Beauty's foray into color cosmetics. POV is the buzzy new line from influencer and TikTok star Mikayla Nogueira. The line launched this spring with skin prep products and, in news announced this week, will expand into lip products with a November 4 launch. 

Yay for Business with Courtney Chaal
Ultimate Guide to Packaging Services (Part 2)

Yay for Business with Courtney Chaal

Play Episode Listen Later Oct 30, 2025 34:45


This is Part 2 of the ultimate guide to packaging your service—and if you haven't listened to Part 1 yet, stop what you're doing and go back. I promise I rarely say this, but it's that important. Part 1 is the mindset. The positioning. The reason your offer even matters. Part 2? That's the mechanics. And if you don't get your head right first, no framework in the world is going to save your service.Now, assuming you're caught up… today we're diving into the 5 steps to actually build a signature service. Not the bloated, 12-week, 7-call Frankenstein offer you see all over Instagram. We're talking about packaging something your clients will actually buy—and rave about.This episode is pure fire, start to finish. I'm breaking down real stories from client sessions and sales DMs, and yes, even a conversation I eavesdropped on in a hair salon

Product & Packaging Powerhouse
Ep. 51- “Inside MakeUp in New York: Day 2-Packaging & Sustainability” with Megan Young Gamble

Product & Packaging Powerhouse

Play Episode Listen Later Oct 30, 2025 36:41 Transcription Available


In this episode of Product & Packaging Powerhouse, host Megan Young Gamble recaps her experience at Makeup in New York 2025, from day 1 and this episode focusing on day two themes of packaging innovation, sustainability, and beauty tech. She shares actionable insights from industry panels including advances in sustainable packaging (like APC Packaging's patented mono-material droppers and refillable solutions), compliance considerations, smart packaging, and the importance of consumer psychology. Startup brand Rebel Queen's all-in-one curly hair product is highlighted for its minimalistic approach, while expert Roberta Sironi provides a masterclass on mascara packaging, launching an academy for deeper industry education. Megan ties it all together with observations on tech (especially AI's growing role in beauty and packaging), and offers advice for brands considering trade shows, encouraging startups to attend for valuable connections and inspiration. Be sure to check out Day 1 Recap HERE. Access our other podcast episodes mentioned during the episodeInside MakeUp in New York: Day 1 Innovation and Tech” with Megan Young Gamble. Listen HerePackaging Design, Influence, & Integrity" with Vicki Strull, Founder, Vicki Strull Design. Listen HereThe Truth About Stress, Skincare, and Your Immune System” with Dr. Ebru Karpuzoglu, Immunologist and founder of AveSeena and ChicScience Labs. Listen HereRoundtable: Packaging, Plastics & Platforms toward Circular Economy” with Emily Anne Friedman (Recycled Plastics Editor, ICIS), Ryan Fox (Packaging Analyst, Bloomberg Intelligence) and Nicole Toole (Founder of ECGO.) Listen HereHow Connected Packaging Shapes Sustainability and Traceability” with John Dwyer, Smart Packaging Expert at Smurfit Westrock & Maurizio Carano, Innovation & Marketing Director IML @ MCC Label. Listen HereAffiliate & Other Links: [Megan Young Gamble Links][AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan [FREEBIE] Learn about “day in the life” of a Packaging Project Manager → Get our “Starter Packaging PM Freebie” [link] https://glc.ck.page/thestarterpackagingprojectmanager [FREEBIE] Access commonly referenced organizations and tools in ONE PLACE with our handy guide HERE [link] https://bit.ly/OSTPlay Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTubeJoin our Email List [link] https://glc.ck.page/55128ae04b Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangambleLearn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.comWork with Me @ GLC, Schedule Discovery Call https://calendly.com/getlevelconsulting/15-minute-insight-sessionGot a topic you'd love us to cover? Share your ideas here [link] https://bit.ly/ppptopicformContact details of Jennifer Lehto, Senior Business Development Manager at APC PackagingLinkedin - https://www.linkedin.com/in/jenniferlehtoEmail id - jenniserl@apcpackaging.comRoberta Sironi, Chief Commercial Officer at Pibiplast SpaLinkedin - https://www.linkedin.com/in/roberta-sironi-0636982/Pibiplast academy - https://pibiplast.com/certificationsQuotes and Hooks:  We've always been very conscious about our scalp health because you have to make sure your scalp is clean to help with promoting hair growth.Smart packaging gives each product their own digital passport telling consumers what it is, where it came from and what to do at the end of life.Everybody wants sustainable packaging, but the real question is: what does sustainability mean to you and your brand?Glass is heavier, costs more to ship, and is prone to breakage, so is it really deemed sustainable? Something to think about.I struggled for years to find the perfect curly hair product and I finally created it, an all-in-one that hydrates, defines, and controls frizz. (Bleema, Rebel Queen)Mascara is a really complex product, you need a lot of technicity to make the magic and make the product work. (Roberta Cerroni, Pibi Plast)AI is here to stay, and I use ChatGPT as my daily assistant all the time to help me think through things and shorten cycle times.Would I attend Makeup In New York again? Absolutely. Is it a trade show that I would recommend any company to attend? Absolutely.

Roast! West Coast
Grounded Packaging's Delanie Thurlow joins the Coffee People podcast.

Roast! West Coast

Play Episode Listen Later Oct 29, 2025 54:43


Delanie Thurlow is an Account Executive Sales at Grounded Packaging. She joined the Coffee People podcast for a few laughs, to share a lot of thoughts on sustainability, her journey into the coffee industry, and how she discovered that she was a "packaging nerd."Find Grounded Packaging online at: www.groundedpackaging.co.Head to ⁠⁠⁠www.coffeepeoplepodcast.com⁠⁠⁠ for links from the show, context to our conversation, and much more.The link to the Simply Good Coffee Brewer can be found here: ⁠⁠⁠https://www.coffeepeoplepodcast.com/simply-good-coffee-brewer-review/⁠⁠⁠Our direct affiliate link for the brewer is: ⁠⁠⁠https://partners.simplygoodcoffee.com/roast⁠⁠⁠Coffee People is presented by Roastar, Inc., the premier coffee packaging company utilizing digital printing. Roastar enables small-to-gigantic coffee businesses tell a big story. Learn more at ⁠⁠⁠https://bit.ly/4gIsHff⁠⁠⁠.Follow @roastar on Instagram.Coffee Smarter shares the collected wisdom of the coffee industry, and is an offshoot of the Coffee People podcast. Coffee People is one of the premier coffee and entrepreneurship podcasts, featuring interviews with professionals in the coffee industry and coffee education. Host Ryan Woldt interviews roastery founders, head roasters, coffee shop owners, scientists, artists, baristas, farmers, green coffee brokers, and more.This show is also supported by Marea Coffee , Cape Horn Green Coffee Importers, Sivitz Roasting Machines, Relative Coffee Company, Coffee Cycle Roasting, MAMU Coffee, and Hacea Coffee Source.Head to ⁠⁠⁠www.coffeepeoplepodcast.com⁠⁠⁠ for show recaps, coffee education, guest list and coffee news.Register to become an organ donor at: ⁠⁠⁠https://registerme.org/⁠⁠⁠.*Clicking these links to purchase will also support Roast! West Coast through their affiliate marketing programs.

Skincare Confidential
Skincare Through the Ages - Episode 4: Understanding Men's Unique Skincare Needs

Skincare Confidential

Play Episode Listen Later Oct 28, 2025 29:44


In this episode of the Science of Skin podcast, Dr. Ted Lain discusses the unique aspects of men's skincare with dermatologists Dr. Terrence Keaney and Dr. Corey Hartman. The conversation covers foundational differences in skincare for men versus women, key ingredients such as antioxidants and retinol, and the importance of simplifying skincare routines for male patients. The experts also delve into the psychology behind men's skincare adoption, the significance of addressing hair loss, and the evolving landscape of skincare products designed for men. Takeaways: Men's skincare routines should be simple and effective.Antioxidants are crucial for men due to higher oxidative stress.Retinols can be more easily tolerated by men.Over-the-counter retinoids are effective for most men.Nighttime is ideal for retinol application.Men are increasingly open to skincare due to social media influence.Hair loss is a significant concern for men and affects their perceived age.Packaging of skincare products is becoming more gender neutral.Understanding a patient's main concern is key to recommending skincare.Building trust and rapport with male patients is essential for skincare compliance. To watch this an other episodes, be sure to check out our YouTube page A big thank you to our sponsor Neutrogena® To learn more about the products discussed in this episode, please visit: Dedicated to Dermatology Professionals | NeutrogenaMD® Disclaimer: This podcast is not intended to provide diagnosis, treatment, or medical advice. Content provided in this podcast is for educational purposes only. Please consult with a physician regarding any health-related diagnosis or treatment.See omnystudio.com/listener for privacy information.

Lounge Lizards - a Cigar and Lifestyle Podcast
Ep. #207: La Flor Dominicana Cameroon Cabinet No. 1 (w/ Lagavulin Distiller's Edition, New Sponsor Alert: Small Batch Cigar, 25 Years of Habanos S.A., Cigar Industry vs. California AG Update, Belgian Plain Packaging & Gizmo's "Forced Growth")

Lounge Lizards - a Cigar and Lifestyle Podcast

Play Episode Listen Later Oct 28, 2025 123:42 Transcription Available


LOUNGE LIZARDS PRESENTED BY FABRICA5 - Visit Fabrica005.com and use code LIZARDPOD at checkout for 10% off THE ENTIRE STORE! Free worldwide shipping from Miami on all orders over $125. See website for more information and terms.Recorded at Ten86 Cigars in Hawthorne, New Jersey, the Lizards pair La Flor Dominicana Cameroon Cabinet No. 1 with Lagavulin Distiller's Edition Single Malt Scotch Whisky. The guys announce their exciting new partnership with Small Batch Cigar, they revisit the U.S. Cigar Industry suing California and they discuss twenty-five years of Habanos S.A. PLUS: Home Run Humidor, New Year of the Snake for Partagás, Belgian Plain Packaging, & Gizmo's "Forced Growth"Join the Lounge Lizards for a weekly discussion on all things cigars (both Cuban and non-Cuban), whiskey, food, travel, life and work. This is your formal invitation to join us in a relaxing discussion amongst friends and become a card-carrying Lounge Lizard yourself. This is not your typical cigar podcast. We're a group of friends who love sharing cigars, whiskey and a good laugh.website/merch/rating archive: loungelizardspod.comemail: hello@loungelizardspod.com to join the conversation and be featured on an upcoming episode!instagram: @loungelizardspodGizmo HQ: LizardGizmo.com

WBT's Morning News with Bo Thompson
Good Morning BT | Panthers fall to Bills | Political headlines with Mick Mulvaney

WBT's Morning News with Bo Thompson

Play Episode Listen Later Oct 27, 2025 122:52 Transcription Available


Good Morning BT with Bo Thompson and Beth Troutman | Monday, October 27th, 2025. 6:05 Beth’s Song of the Day 6:20 Talktoberfest 2025: Ladies Night Recap 6:35 Rex Ryan comments on the passing of former Jet Nick Mangold 6:50 RAM Biz Update; Nike unveils new shoe...backed by neuroscience! 7:05 Panthers steak comes to an end, lose to Bills 40-9 7:20 Pres. Trump comments on trade negotiations with Canada after Reagan Ad 7:35 Latest on WH demo/construction 7:50 Teacher David shares White House history 8:05 Panthers fall to 4-4, lose to Bills 40-9 8:20 NBA Commissioner Adam Silver comments on NBA betting scandal 8:35 Buzzfeed: List of the biggest flops in recent memory 8:50 Packaging discussion with Bo, Beth and Jim 9:05 Guest: Mick Mulvaney - White House construction 9:20 Mick Mulvaney cont. - Pres. Trump responds to Canadian ad on tariffs 9:35 Mick Mulvaney cont. - NYC Mayoral race 9:50 Mick Mulvaney cont. - John Bolton IndictmentSee omnystudio.com/listener for privacy information.

Digitale Vorreiter - Vodafone Business Cases
Essbarer Keksteig, TikTok und Fomo: Das Geheimnis hinter dem Millionen-Umsatz von Cookie Bros. – mit Mark Mühürcüoglu

Digitale Vorreiter - Vodafone Business Cases

Play Episode Listen Later Oct 27, 2025 42:36 Transcription Available


Im Gespräch mit Christoph Burseg berichtet Mark Mühürcüoglu, Co-Founder der Cookie Bros. GmbH (ehemals Sugar Daddy's GmbH) vom Aufstieg seines Food-Startups zum Unternehmen mit zweistelligen Millionenumsätzen. Er teilt die Geschichte, wie eine Idee aus New York und ein Geschäftspartner mit Rewe-Kontakten den Weg in den deutschen Lebensmitteleinzelhandel (LEH) ebneten. Mark erklärt, wie Cookie Bros. den Content-getriebenen Ansatz von TikTok adaptiert, um die Marke als "Foodporn und Fun" zu positionieren. Außerdem gibt er Einblicke in die Herausforderungen der Lebensmittelproduktion in Deutschland, das Geheimnis des essbaren Keksteigs, und warum TikTok Shop das Potenzial hat, den Social Commerce zu revolutionieren. In dieser Episode erfährst du: - Wie Cookie Bros. trotz des allgemeinen Gesundheitstrends durch bewusste "Gönnung" und Fun-Content erfolgreich ist. - Warum das vierte Quartal (Q4) für Cookie Bros. das "beschissenste Quartal" ist, da die Hauptumsätze im Food-Snack-Bereich im Q2 und Q3 liegen. - Wie das Unternehmen den Ansatz der "Limited Editions" von Crumbl Cookies adaptiert, um durch knappe Verfügbarkeit Content zu generieren und das Online-Geschäft auszubauen. - Wie wichtig Content für die Marke ist und warum das Office so gebaut ist, dass es als Playground für Creator und Mitarbeiter dient. - Warum Cookie Bros. stark auf Künstliche Intelligenz setzt – unter anderem für das Packaging und zukünftige Kampagnen. - Welche Rolle TikTok Shop für die Marke spielt und warum Mark überzeugt ist, dass die Plattform den Social Commerce revolutionieren wird. - Was Mark als Unternehmer unter "Diskomfort aushalten" versteht und wie er durch Persönlichkeitsentwicklung gelernt hat, damit umzugehen (Love it, Change it or Leave it) Christoph auf LinkedIn: https://www.linkedin.com/in/christophburseg Kontaktiere uns über Instagram: https://www.instagram.com/vodafonebusinessde/

Packaging Perspectives Podcast
Flexible Packaging for Produce: Challenges and Opportunities

Packaging Perspectives Podcast

Play Episode Listen Later Oct 27, 2025 28:19


Fresh off a successful collaboration with Walmart to get potato packaging with PCR content onto store shelves, Kevin Kelly of Emerald Packaging talks about the challenges of getting sustainable flexible packaging into the market.

Talking Architecture & Design
Episode 271: Dr Caroline Noller on the end of greenwashing and the twilight of unsustainable products in the building industry

Talking Architecture & Design

Play Episode Listen Later Oct 27, 2025 64:18


Dr Caroline Noller is a qualified quantity surveyor, Climate Active Product assessor, and past, MECLA benchmarking working group Chair, ALCAS board member and EPD Australia board member and holds a phD in the Built Environment.These days Dr Noller provides independent oversight and technical assurance for the Rebuilt Product Carbon Footprint methodology and governance platform. Drawing on her career in life cycle assessment, carbon science, and software innovation, she verifies data integrity and ensures Rebuilt's outputs align with international standards.In this episode, Dr Noller explains the Brave New World of fully declared and verified clean, green building products.This podcast is brought to you in association with Autex Acoustics, proud sponsors of our 2025 Sustainability series of podcasts.

Everyday MBA
How to Predict Packaging that Sells

Everyday MBA

Play Episode Listen Later Oct 25, 2025 22:54


Matt Salem talks about his book, co-authored with Alex Hunt, unPACKED: Predict Packaging That Sells, and the behavioral science of decision-making. Matt is SVP at Behaviorally, a market-research and data intelligence firm that helps organizations understand what drives consumer choice. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

svp sells predict packaging behaviorally alex hunt kevin craine everyday mba matt salem
Product & Packaging Powerhouse
Ep. 50- “Inside MakeUp in New York: Day 1 Innovation and Tech” with Megan Young Gamble

Product & Packaging Powerhouse

Play Episode Listen Later Oct 24, 2025 52:11 Transcription Available


In this special episode on the Product & Packaging Powerhouse, host Megan Young Gamble recaps her first postpartum event at Makeup in New York 2025, sharing personal insights on overcoming mom guilt and traveling for work. She highlights major trends and innovations she discovered on day one, including Korean skincare (K-Beauty), with an emphasis on new ingredients like PDRN (extracted from Salmon). Megan also reviews winners from the Makeup in New York Beauty Innovation Awards across categories like accessories, formulation, full service, packaging, and ocean beauty, spotlighting standout products and sustainable packaging solutions. She also explores the integration of AI and AR technology in beauty, featuring virtual try-on platforms and their growing role in consumer experiences. The episode wraps with practical advice for brands on innovation, sustainability, and preparing for future beauty industry events. Check out the following episode for day 2 recap at MakeUp in New York, with emphasis in packaging and ocean bound packaging. Affiliate & Other Links: [Megan Young Gamble Links][AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan [FREEBIE] Learn about “day in the life” of a Packaging Project Manager → Get our “Starter Packaging PM Freebie” [link] https://glc.ck.page/thestarterpackagingprojectmanager [FREEBIE] Access commonly referenced organizations and tools in ONE PLACE with our handy guide HERE [link] https://bit.ly/OSTPlay Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTubeJoin our Email List [link] https://glc.ck.page/55128ae04b Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangambleLearn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.comWork with Me @ GLC, Schedule Discovery Call https://calendly.com/getlevelconsulting/15-minute-insight-sessionGot a topic you'd love us to cover? Share your ideas here [link] https://bit.ly/ppptopicformAccess our other podcast episodes mentioned during the episodeMegan's Car Rental to Packaging Journey. Listen here Connected Packaging. Listen hereQuotes:I birthed my daughter March 2025 and this was my first postpartum event. I almost didn't go because mom's guilt really kicked in.Sometimes innovation can also be taking something that's already existing and revamping it… changing the aesthetics, collaborating with another partner, or increasing efficacy.K Beauty has been something that I have been following since my time in corporate because of the efficacy, because of the innovation they incorporated in their formulation.PDRN is actually extracted from salmon sperm. It is filtered, sterilized, and very gentle on sensitive skin.We do have packaging EPR, extended producer responsibility. In the US, seven states have passed legislation thinking about end-of-life use of packaging.Ocean bound plastic is waste collected within 50km of the coastlines before it enters the ocean. It's different from ocean plastic.AI is here to stay. If you're not progressing with the times you are behind. We have to leverage AI to become more efficient and extract data quicker.

The Glossy Beauty Podcast
Helen Steed gives an inside look at packaging for Glossier, Merit and Rhode

The Glossy Beauty Podcast

Play Episode Listen Later Oct 23, 2025 55:24


The Glossy Beauty Podcast is back with its second of three deep dives into beauty packaging. Today, our guest is Helen Steed, a veteran in the field, whose resume includes a 10-year stint leading creative at Bumble & Bumble, and a gig as Glossier's founding creative director before striking out on her own. Now, she helms Steed & Friends, which has worked with brands including Rhode, Lore, Sakara and Ursa Major. On today's episode, she takes listeners through mini case studies, examining her work on products like Rhode's iconic phone case, Glossier's first foray into body care and Merit's logo. But first, a look at some of this week's headlines, including the news of L'Oréal's biggest acquisition ever, which broke on Sunday — it is purchasing all of Kering's beauty holdings for $4.6 billion. Kering owns brands like Creed, and the deal will grant L'Oréal 50-year exclusive licenses for Gucci, Bottega Veneta and Balenciaga's beauty ranges.

The Ecomcrew Ecommerce Podcast
E620: Breaking Down the New FBA 2026 Fee Increases

The Ecomcrew Ecommerce Podcast

Play Episode Listen Later Oct 20, 2025 20:24


Amazon's new FBA fees have been announced for 2026 and Amazon themselves claim that their new fees only add 8 cents per unit sold of the average item selling price. Is that really the case though? In today's episode, Dave breaks down how the new fees ACTUALLY work, which products came out unscathed, and Amazon's bigger picture goals.  Today's episode is sponsored by Sellerboard. Sellerboard helps users track sales, refunds and fees in real time, and even counts your indirect expenses in final profit. Beyond analytics, Sellerboard also streamlines operations with smart portfolios for PPC, inventory forecasting & management and more! Try Sellerboard free for 2 months — no credit card required. Just go to sellerboard.com/ecomcrew and get clarity on your margins today. Amazon released their new FBA fees for 2026.  Keeping up with tradition, Amazon released it in the most confusing way possible. They also claim that their new fees only add 8 cents per unit sold of the average item selling price. This leaves sellers scrambling to calculate how their products and profit margins will be affected.  Luckily, Dave is breaking down these fees on a per size category level and how these will affect you as a seller, whether you sell small or oversized items.  Dave also breaks down the pricing increases for their different programs, namely Amazon's bulk storage program AWD and Multi Channel Fulfillment.  Timestamps 00:00 - Introduction to Amazon's FBA Fee Increases 02:53 - The Impact of FBA Fee Changes 05:49 - Analyzing Fee Increases by Product Category 08:54 - The Effect on Bulky Items and Packaging 11:49 - Placement Fees and Their Implications 14:50 - Additional Fee Categories and Inbound Defects 17:50 - Conclusion and Future Considerations As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!    

The Metal Pack Pod
Can printing: Why photopolymer plates matter

The Metal Pack Pod

Play Episode Listen Later Oct 20, 2025 26:08 Transcription Available


In this episode, Michelle Garza from Anderson & Vreeland discuss the technology and industry practices behind photopolymer plates used in metal decorating for can making.The conversation covers plate-making processes (CTP and DLE), the importance of prepress, plate care, storage, and cleaning best practices. Industry trends, such as the growth of canned beverages and the need for skilled workers, are explored. The episode highlights the value of proper plate handling to maximise lifespan and sustainability.

Skincare Anarchy
Discovering Dossier: Turning Dupe Culture Into a Luxury Fragrance Movement

Skincare Anarchy

Play Episode Listen Later Oct 17, 2025 41:22


In this episode of Skin Anarchy, Dr. Ekta Yadav sits down with Sergio Tache, founder and CEO of Dossier, the viral fragrance brand rewriting the rules of luxury. What started as a simple question—“Why should smelling good cost $150?”—has evolved into a global movement redefining access, quality, and transparency in the world of scent.Sergio shares his unconventional journey from finance to fragrance, revealing how a curiosity for entrepreneurship led him to challenge one of beauty's most exclusive markets. Dossier began with a clear mission: make high-quality, cruelty-free perfumes with premium ingredients—without the markup. What emerged was not just an affordable alternative, but an entirely new way for consumers to explore fragrance through layering, discovery, and personalization.From its early “impressions” collection inspired by luxury icons to its growing line of original creations like It Factor, Dossier has evolved from “dupe” to disruptor—proving that true luxury is about integrity, not price tags. Sergio also lifts the curtain on the brand's minimalist ethos: recyclable packaging, transparent sourcing, and French craftsmanship that speaks for itself.As the fragrance landscape shifts, Dossier stands out for celebrating individuality and inclusivity. Sergio discusses how consumer preferences are changing—toward genderless scents, mindful spending, and authenticity—and why the future of fragrance lies in accessibility, not aspiration.Tune in to hear how Dossier is democratizing luxury, one scent at a time—and why the next evolution of perfume is all about confidence, creativity, and connection.Shop all Dossier Fragrances!CHAPTERS:0:02 – Introduction & Guest Welcome0:54 – Sergio's Transition from Finance to Fragrance2:18 – Founding Dossier & Making Luxury Accessible4:01 – Value vs. Discovery in Fragrance5:37 – Breaking Down Luxury Pricing7:16 – From “Dupes” to Original Creations10:57 – Fragrance as an Everyday Luxury11:43 – Lessons from Building Dossier16:44 – Craft, Packaging & the Future of FragrancePlease fill out this survey to give us feedback on the show!Don't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform.Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf! Hosted on Acast. See acast.com/privacy for more information.

The No-Till Market Garden Podcast
Why Chefs Make Good Growers (and why they don't) + Packaging for Restaurants

The No-Till Market Garden Podcast

Play Episode Listen Later Oct 17, 2025 23:17


Welcome to episode 261 of Growers Daily! We cover: pricing and packaging for restaurants, working in restaurants and then working as a farmer, and it's feedback friday ! We are a Non-Profit! 

Evolve CPG - Brands for a Better World
Crave, Launch, Win with Lex Evan of Lexington Bakes

Evolve CPG - Brands for a Better World

Play Episode Listen Later Oct 17, 2025 59:54


In this conversation, Lex Evan ®, founder and CEO of Lexington Bakes, discusses the growth of his brand, focusing on the wildly successful launch of his new chilled oat bars and the strategic decisions made to optimize product offerings for retail. The conversation highlights the brand's commitment to organic ingredients and radical ingredient transparency, the challenges and successes in co-manufacturing, and the importance of maintaining product quality. Lex discusses the recent $1 Million investment round and how that will help unlock the next stage of growth, including new product innovations, scaled manufacturing, and increased marketing efforts. As he grows the brand, Lex plans to remain committed to sustainability and organic ingredients, emphasizing the impact of consumer choices on the planet.Takeaways:Lexington Bakes focuses on luxury baked goods with organic ingredients.The brand emphasizes radical ingredient transparency for consumer empowerment.Oat bars were developed and launched in under three months.The oat bars have significantly less sugar, yet still taste indulgent.Packaging design has evolved to enhance clarity at retail and appeal for social media posting.The brand is optimizing product sizes to drive trial and increase velocities in retail.Lex raised $1 million to enhance marketing and production.Finding the right co-manufacturer was a significant challenge.Maintaining product quality is crucial for brand integrity.Lex's oat bar launch received amazing consumer feedback, retail traction, and a Good Housekeeping Award.A new peanut butter cookie formula increases the protein content.The brand focuses on using organic ingredients for sustainability.A better world means making conscious consumer choices.Sound bites:"We make luxury brownies, cookies, and oat bars from scratch with real organic and air trade ingredients – no naughty ingredients."“The oat bars have 40 % less sugar than our cookies and brownies.”"I got very lucky finding the right co-manufacturer."“We won two good housekeeping best snack awards, one of which is for the oat bar that I developed in three months.”"We sold 30 or 40 units in two hours."“We're going to be more nutrient dense than one of the most prominent protein cookies out there.”“We all have the power to make decisions that positively impact.”Links:Lex Evan on LinkedIn - https://www.linkedin.com/in/lexevan/Lexington Bakes - https://lexingtonbakes.com/Lexington Bakes on LinkedIn - https://www.linkedin.com/company/lexingtonbakesLexington Bakes on Instagram - https://www.instagram.com/lexingtonbakesLexington Bakes on TikTok - https://www.tiktok.com/@lexingtonbakesLexington Bakes on X - https://x.com/lexingtonbakes…Elk Marketing - https://elkhq.com/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioChapters:03:00 Introduction to Lexington Bakes05:16 The Journey of Oat Bar Development12:51 Consumer Response and Market Strategy18:56 Packaging Evolution and Design Optimization30:41 Bootstrapping and Growth Strategies39:00 Navigating Co-Manufacturing Challenges40:58 Celebrating Wins and Learning from Challenges51:45 Product Innovations and Future Plans57:37 Vision for a Better WorldSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Glossy Beauty Podcast
Inside the world of beauty packaging

The Glossy Beauty Podcast

Play Episode Listen Later Oct 16, 2025 46:46


This week's episode of the Glossy Beauty Podcast introduces a three-week series dedicated to beauty packaging. Despite daily interacting with beauty products — including face wash, body wash, lipstick or shampoo — consumers rarely spend time thinking about the countless decisions that go into a brand's packaging. From sustainability (Are refills offered? Is the plastic PCR?) to color (think: the pull of millennial pink) to font, every packaging element is carefully considered. As our first guest in the series, FIT Professor Sebba Alqetrani, said, “The first thing the consumer sees, touches and interacts with is the package. [It] is your first opportunity to have a first impression.” Over the next two weeks, we will explore just why packaging is so important and what factors can make it impactful, whether it has to do with a product's efficacy, branding or deeper emotional resonance. But first, a look at some of this week's headlines including the launch of Ulta Beauty's UB Marketplace, a curated third-party marketplace that will allow the mega beauty retailer to integrate many new brands into its existing e-commerce site; Sephora's growth, bolstered in part by Rhode's buzzy launch, according to LVMH's recent earnings; and The Body Shop's return to U.S. sales , launching online through a direct-to-consumer site and Amazon.

RNZ: Morning Report
Report: Ratepayers paying for reliance on single-use packaging

RNZ: Morning Report

Play Episode Listen Later Oct 16, 2025 6:19


Ratepayers are footing the bill for companies' reliance on single-use packaging every time they fill their bins, according to a Reuse Aotearoa report. One of the report's authors, Hannah Blumhardt, spoke to Coin Dann.

Yay for Business with Courtney Chaal
Ultimate Guide to Packaging Services (Part 1)

Yay for Business with Courtney Chaal

Play Episode Listen Later Oct 15, 2025 30:31


Your package isn't the problem (but your approach might be)You're stuck in a service package spiral and wondering why nobody's biting.You've followed all the rules, named your niche, picked a job title, copied someone's “signature package” off their website, put your offer together, and still… crickets?Let's change that.This is Part 1 of a two-part episode series, and it's the one you cannot skip. I just wrapped the first round of my free “100K Roadmap” mini service calls (PSA: book yours at the link below), and there was one BIG theme that came up over and over again:Packaging. But not in the way you think.Most service providers are packaging their offers backwards. You're building from your skillset instead of starting with what your market actually wants. In this episode, we're flipping the script on how to craft a signature service that actually books clients and grows your business without you burning out or undercharging.If you're tired of hourly work, custom proposals, or no one buying your stuff, hit play now.In this episode, we're diving into:The #1 mistake service providers make when packaging their offersWhy copying others in your niche will keep you stuck (and broke)What it actually means to be commodified—and why that's killing your salesThe missing piece that Marie Forleo's B-School didn't teach back in the dayWhy you must separate your skillset from your business offer (yes, really)How to shift from freelancer mode to true business owner thinkingWhat positioning actually means (and why your package doesn't matter until you've nailed this)If you want to create a service that people see and say “YES—this is exactly what I need,” this is the episode to binge. (And don't forget to tune in next week for Part 2 where we get into the nitty-gritty of what goes in your package.)Resources + Links:

In the Pit with Cody Schneider | Marketing | Growth | Startups
Local SEO: How to Dominate Rankings in Just One Week

In the Pit with Cody Schneider | Marketing | Growth | Startups

Play Episode Listen Later Oct 14, 2025 51:39


Founders are ditching pure outbound for “community → product” funnels. Jacky Chou (Indexsy) breaks down a modern SaaS GTM: build audience, educate in a community, sell the tool that powers the play. We go deep on local SEO (map pack), YouTube as the highest-intent acquisition channel, Reddit/parasite SEO mechanics, and how LocalRank grows by educating & productizing services.GuestJacky Chou — IndexsyWebsite: https://jackychou.com/ YouTube: https://www.youtube.com/@indexsy X (Twitter): https://x.com/indexsyBrought to you byGraphed — AI data analytics you can chat with. Connect your data, build live dashboards in minutes: https://graphed.comWhat You'll LearnThe community-led SaaS funnel (audience → community → teach → tool)Local SEO 80/20: reviews, citations (NAP consistency), and CTR signalsWhy YouTube drives the most buyer-ready traffic for niche softwareParasite SEO & Reddit tactics to earn visibility and brand mentionsHow “education first” communities expand TAM and reduce CACCold outreach that feeds branded search and category creationChapters00:00 Intro — Why the SaaS funnel is shifting to community-led 01:45 Local SEO 101: map pack vs. organic results 03:40 The 80/20: reviews, citations/NAP, CTR signals 06:10 Tactics for generating reviews & citations (pros/cons, risks) 09:55 Indexing citations faster; NAP consistency checklist 12:40 Community-led growth & seeding new agencies on LocalRank 15:05 Why local SEO is “stupid easy” right now (and where it's competitive) 17:30 Prospecting & pricing: pick high-CPC verticals, value-based fees 20:15 Packaging offers: guarantees, radius games, productized services 22:40 The funnel behind LocalRank Academy → software upsell 25:20 Paid vs. organic: X threads, remarketing, long email drips 27:15 Launch data: YouTube > X for paid conversions at launch 29:10 Reddit distribution, parasite SEO, and gaming brand mentions 32:20 Cold email that drives site visits (naked domains, link timing) 35:05 Manufacturing branded search & CTR spikes (digital PR ideas) 38:10 AI Search (AISCO): what (might) influence LLM surfaces today 43:05 Building moats: being the practitioner, faster iteration loops 46:10 Experiments, ethics & sustainability of “gray-hat” tactics 49:10 Where to find Jackie & final CTAsKey TakeawaysCommunity beats cold: educate first, then sell the tool that powers the play.Map pack wins local: Reviews + consistent NAP citations + real-world engagement drive outsized results.YouTube converts: Long-form demos/education create buyer-ready traffic for niche SaaS.Branded search compounds: Cold email, content, PR, and job posts can stimulate searches for your name/category.TAM expansion via education: A paid community can breakeven ad spend and prime higher-ticket software deals.

Etsy Entrepreneur's Podcast
Title: Etsy Just Added 20 Photos—Here's How to Use Them to SELL MORE

Etsy Entrepreneur's Podcast

Play Episode Listen Later Oct 13, 2025 18:05


Here's your YouTube package—description, chapters, and irresistible titles—built from the transcript.   I explain Etsy's new 20-photo listings update and show exactly when to use all 20, what to avoid, and how to turn photos into conversion boosters. I walk through smart image ideas (variations, lifestyle, angles, packaging, size/scale, process, care, ordering, deadlines, reviews, problem–solution, friendly policies) and then show how photo SEO and alt text strengthen ranking and AI visibility—without being forced to hit 20 every time.   What you'll learn: • When 20 photos help (and when they don't) • The 12+ photo types that increase trust and conversions • How to avoid fluff, duplicates, and spammy galleries • Packaging, size/scale, and lifestyle shots that answer buyer questions • Using reviews and problem–solution images as social proof • Photo SEO basics: natural, keyword-rich alt text that builds relevance • Where to add alt text in Etsy and how to write it the right way • A fast action plan for new and existing listings   Hashtags: #EtsySEO #EtsySeller #ProductPhotography #EtsyTips #EcommerceMarketing #AltText   Grow faster than 99% of Etsy shops

BOPCAST
[KEYNOTE] - How to Turn Any Business into a Profitable Podcast

BOPCAST

Play Episode Listen Later Oct 13, 2025 27:09


Most pros chase guests, virality, and sponsors. This keynote flips it.I show you how to build a business-first show that turns LinkedIn → Podcast → YouTube → Booking into a simple authority engine—no cold DMs, no ad-dependence, no download chasing.

Omnivore
EP 69: UPFs and the Queston of Hyper-Palatability, Revisiting Reusable Packaging

Omnivore

Play Episode Listen Later Oct 13, 2025 30:08


Purdue University's Richard Mattes chats with consulting nutrition scientist Lisa Sanders about the concept of hyper-palatability—foods designed with specific combinations of fat, sugar, and salt that may override natural satiety signals—and discuss what makes a food hyperpalatable, how researchers identify and test for it, and whether evidence exists linking hyperpalatable foods to increased consumption and … Continue reading EP 69: UPFs and the Queston of Hyper-Palatability, Revisiting Reusable Packaging →

Sustainable Packaging
Sustainable Packaging Summit Utrecht + Green Blue (Tom Pollock)

Sustainable Packaging

Play Episode Listen Later Oct 12, 2025 21:44 Transcription Available


Join us on November 6th, 2025, for the third annual Coast Summit, as we celebrate the visionary leaders who are pioneering solutions to some of the most pressing challenges of our time.This year's theme, "Healthy People, Healthy Planet," highlights the vital link between personal well-being and environmental regeneration. The Coast Summit brings together leaders from the worlds of sustainability, adventure, business, wellness, and storytelling in a format that blends the energy of a trade show with the insight of a summit.This isn't just a gathering—it's a launchpad for people and ideas that are shaping the future.Tickets are limited and expected to sell out quickly! Schedule coming soon!Link here to sign uphttps://www.coastfilmfestival.com/coast-summitJoin us in Utrecht this November 10-12! Link here to sign up https://www.packagingsummit.earth/2025SummaryIn this conversation, Cory Connors and Tom Pollock discuss the mission and impact of GreenBlue and its initiatives in sustainable packaging. They explore the importance of strategic partnerships, the consumer-centric approach of the How to Recycle label, and the significance of global collaboration in addressing sustainability challenges. The upcoming Sustainable Packaging Summit is highlighted as a key event for networking and learning from international practices in packaging innovation.TakeawaysGreenBlue is the parent organization for sustainable packaging initiatives.The Sustainable Packaging Coalition has grown from 75 to over 600 members.Consumer education is crucial for effective recycling practices.Strategic partnerships enhance the impact of sustainability efforts.Global collaboration is essential for addressing packaging challenges.The How to Recycle label simplifies recycling for consumers.Events like the Sustainable Packaging Summit foster valuable relationships.Learning from international practices can improve local sustainability efforts.Innovation in packaging materials is vital for sustainability.Communication and collaboration are key to achieving sustainability goals.TitlesExploring GreenBlue's Mission in Sustainable PackagingThe Importance of Strategic Partnerships in SustainabilitySound bites"We work through our members""We can move faster by working together""We can learn so much from people in Europe"Chapters00:00 Introduction to GreenBlue and Sustainable Packaging Coalition02:40 The Role of Strategic Partnerships in Sustainability05:14 How to Recycle Label: Impact and Collaboration07:57 Global Reach: Expanding GreenBlue's Influence10:41 Sustainable Packaging Summit: Building Relationships13:11 Learning from Global Innovations in Packaging15:56 Who Should Attend the Sustainable Packaging Summit?18:41 Conclusion and Future CollaborationsKeywordsGreenBlue, Sustainable Packaging, How to Recycle, Strategic Partnerships, Global Collaboration, Sustainable Packaging Summit, Consumer Education, Recycling, Packaging Innovation, Environmental Sustainabilityhttps://www.linkedin.com/in/cory-connors/I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap. This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

Good Garbage with Ved Krishna
Zip Tied to Sustainability: Protests & Packaging with Caroline DeLoach

Good Garbage with Ved Krishna

Play Episode Listen Later Oct 9, 2025 92:15


Hello, hello! This week Ved speaks with Caroline DeLoach, Director of Sustainability at Atlantic Packaging, as she shares her journey from a college protester zip-tied to the White House fence to a leader in sustainable packaging. Caroline discusses the pivotal moments that shaped her passion for environmental issues, the challenges of transitioning to sustainable materials, and the importance of noticing the waste we create. Discover how her experiences have influenced her approach to sustainability and her vision for a future where good garbage is garbage we can see and address.Never miss an episode by following us on all our socials by clicking on the link below!⁠⁠⁠⁠https://linktr.ee/goodgarbagepodcast⁠⁠⁠⁠Don't forget to turn on your notifications and leave us a review⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

One Nation Under Whisky
Extra! Extra!! New Single Cask Nation Online Exclusive Packaging Unveiled (plus new October bottlings)

One Nation Under Whisky

Play Episode Listen Later Oct 8, 2025 48:07


This is history people; this is not just the announcement of new Single Cask Nation packaging, this is Single Cask Nation putting The Nation front and center because, truly, it's always been about The Nation. It's always been you. What does this all mean? Well, you'll have to listen (or watch) to find out! Also, three new, exciting, and totally different Online Exclusive bottlings are being released Oct 23rd @ 12noon EST at singlecasknation.com . What are the casks? Again you've got to watch to find out, so... ...as usual, have a seat, have a pour, and listen in. Unless you're driving. If you're driving, be smart and stay sober but be sure to listen into the conversation! Special thanks to: - Weigh Down for allowing us to use their song "Wooden Monsters" as our theme song - Moana McAuliffe for designing our Podcast Logo - RØDE for making *really* great microphones - Focusrite for making awesome USB receivers - Olympus and Tascam for making fine mobile recording devices - Joshua Hatton for producing and editing

Wizard of Ads
How Packaging Increases Sales

Wizard of Ads

Play Episode Listen Later Oct 6, 2025 6:59


Packaging is the art of presentation.Exciting packaging improves conversion.There are two important parts of packaging:WHAT IS IN THE PACKAGE?When package “A” and package “B” are the same price and contain the same basics, they are equal. But when package “B” contains something extra that people would love to have, the sale will always go to package “B”.Be the competitor that offers package “B”.The “something extra” that you include in your package has to be something that people actually care about. It doesn't have to cost you a lot; people just have to want it. This is where most businesses screw up. They create a package by adding something extra that no one really cares about. Those packages always fail, so the business owner foolishly concludes that packaging doesn't matter.It doesn't take a lot of money to build an attractive package. But it does take a lot of time, energy, and creativity.And then it takes even more time and energy to source the “something extra” that will go into the package.SUMMARY: When your competitors sell the same things that you sell at similar prices, include a highly desirable “something extra” in your package.HOW IS THE PACKAGE PRESENTED?Two major movie theaters in Austin are showing the movie, “Gabby's Dollhouse.” Both theaters have extensive menus and good food. Pivot your dining table out of the way. Sit down in your cozy recliner. Swing the table back across your lap. Order delicious things. Your smiling server will deliver whatever you want and keep doing so throughout the movie.When young children go to the movies, adults go with them. This is why both theaters offer an extensive selection of beer, wine, and cocktails.But only one of the theaters is offering a package that includes a map, some stickers, a plastic cup, and some plastic ears like the ones worn by Gabby, the main character in the movie. Every child will receive the movie memorabilia. Adults will not.Pennie and I waited too long to buy tickets for our two youngest grandkids.Are you ready for this? Every seat was sold on every screen for every seating time for “Gabby's Dollhouse” at the theater offering the memorabilia made of paper and plastic. They even sold all the seats on the front row that are way too close to the screen.We had to take our grandchildren to the newer theater in the better shopping center. That huge theater was completely empty except for the four of us along with two other families. Eleven people in all.SUMMARY: Pennie and I were thankful that our grandkids didn't know about the movie memorabilia at the other movie theater.2026: The Year When Challengers Overtake Market LeadersI believe that 2026 will be a year when consumer confidence* is in decline.As a result, most businesses will reduce their payroll and their advertising in an attempt to “cut their way to profitability.”They will do this because it makes sense if you don't think about it.But smart-and-hungry challengers who do think about it will hit the accelerator instead of the brakes. They will do this because they understand that market share is easier to steal from the big boys when consumer confidence is in decline.The painful problem for these smart-and-hungry challengers is that they will be competing for a larger slice of a shrinking pie. So big gains in market share will show up as only small gains in top line revenue.But when consumer confidence returns, “All hail the new market leader.”Hitting the accelerator instead of the brakes is how smart-and-hungry challengers will overtake market leaders in 2026.Are you beginning to understand why I taught you about the...

People of Packaging Podcast
326 - NSF Global: Why Safety and Sustainability are Two Sides of the Same Packaging Coin

People of Packaging Podcast

Play Episode Listen Later Oct 6, 2025 26:14


Big thanks to Matthew Allen from NSF for joining the show as we talk about certifications and what they mean for us in packaging!Key Takeaways (The Juicy Stuff):* The Origins of Safety: NSF started 80 years ago (around the 1940s) out of a need to create scientifically-backed standards for new public consumption—think soda fountains, public swimming pools, and the rise of mass food processing. It all started with simple standards that are now the bedrock of safety regulations.* Safety & Sustainability Are Linked: This is the core theme. The drive to make packaging lighter (for a smaller transport carbon footprint) immediately challenges the original food safety testing and compliance that was based on thicker, older materials. Every change in packaging material requires re-testing to ensure it's still safe and effective.* The Global Compliance Nightmare (and how NSF helps): As supply chains globalize, a product's packaging has to comply with different regulations and standards in Texas, Germany, and Kuala Lumpur. NSF provides the testing, certification, and advisory services to navigate this complex, ever-changing landscape of national and international standards.* The Microplastics Connection: NSF's focus extends to the interaction of materials with food and health, touching on hot topics like microplastics originating from materials like kitchen cutting boards—showing just how deep their mandate goes.* The Complicated Reality of Compostability: We hit on the difficulty of certifying what is truly “home compostable” for a hobby farmer like Matthew versus what works in a suburban setting. We also discussed the challenge for commercial composting facilities that may not want packaging, even if it's certified, as it can degrade the quality of their final compost product.* Why You See the NSF Mark: The NSF logo is a mark of trust—often seen on kitchen equipment, water filters, and food containers—mandated by elevated safety standards in food service and retail to ensure material quality and sanitation.Guest Info & Call to Action:* Guest: Matthew Allen, Global Managing Director of Consulting, Training, and Sustainability at NSF (NSF.org).* Connect: If you're a food packaging pro, you need to understand the standards that govern your industry. Check out NSF.org and connect with Matthew to keep your compliance game tight.* P.S. We might have another episode on the future of compostable packaging soon! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

Sustainable Packaging
World Packaging Organization President Luciana Pellegrino

Sustainable Packaging

Play Episode Listen Later Oct 5, 2025 29:21 Transcription Available


https://www.worldpackaging.org/What an honor to get to interview the president of the World Packaging Organization Luciana Pellegrino https://www.linkedin.com/in/cory-connors/I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap. This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

Skincare Anarchy
Decoding Skin Longevity with Timeline: The Mitochondrial Revolution ft. Jaimee Holmes

Skincare Anarchy

Play Episode Listen Later Sep 22, 2025 28:08


In this special masterclass of Skin Anarchy, Dr. Ekta sits down with Jamie Holmes, Chief Brand Officer of Timeline, to rethink skincare through the lens of longevity. Instead of chasing “anti-aging,” Timeline centers skin health span—keeping skin energetic, resilient, and vibrant for as long as possible. Holmes frames aging as a privilege and makes the case for supporting biology, not hiding it.At the heart of the conversation is Urolithin A, the postbiotic behind Timeline's proprietary MitoPure®. You'll hear how this molecule triggers mitophagy—the cellular cleanup that renews tired mitochondria—so skin can generate more energy and recover from stressors faster. After a decade of research in nutrition, Timeline translated the clinically precise dose into topicals, creating a tight edit of formulas that show measurable gains in hydration and elasticity in as little as 15 days.Jamie opens the lab door on formulation philosophy: no label dusting, just actives at proven concentrations, iterated for texture, absorption, and real-world performance. Even the details matter—the sustainable glass and aluminum, hygienic pumps, and that buttery-yellow hue that reflects MitoPure's natural color—turning daily care into a gender-inclusive ritual. The lineup is intentionally minimalist, designed to slip into any routine and serve both biohackers and skincare newcomers who want evidence over hype.If you're curious about mitochondria as the next frontier in beauty—or you're simply ready to trade quick fixes for cellular results—this episode is your guided tour. Tune in to learn how Timeline is redefining beauty with science you can feel and results you can see.To learn more about Timeline, visit their website and social media.CHAPTERS:(0:02) – Introduction and Welcome(1:05) – Redefining Anti-Aging and Skin Health Span(3:30) – Mitochondria and Cellular Function(5:20) – Early Signs of Aging and Skincare Gaps(6:26) – Timeline's Ingredient Integrity and Active Formulations(8:00) – Urolithin A and MitoPure Science(10:23) – Transition from Nutrition to Skincare(14:44) – Product Development, User Experience, and Packaging(20:08) – Longevity Consumer Mindset and Unisex ApproachPlease fill out this survey to give us feedback on the show!Don't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform.Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf! Hosted on Acast. See acast.com/privacy for more information.

Motley Fool Money
Interview with Karat Packaging CEO Alan Yu: From Boba Tea Shop to Packaging Powerhouse

Motley Fool Money

Play Episode Listen Later Sep 21, 2025 26:00


What began as a single Boba tea shop in 2000 has transformed into a leading supplier of sustainable packaging for local startups to national brands like Panda Express and Chipotle. Motley Fool CEO Tom Gardner and Chief Investment Officer Andy Cross talk with Alan Yu about the evolving business of packaging: Boba Tea beginnings Eco-friendly alternatives Partnership and leadership Strategic expansion Host: Tom Gardner, Andy CrossProducer: Mac GreerEngineer: Adam LandfairDisclosure: Advertisements are sponsored content and provided for informational purposes only. The Motley Fool and its affiliates (collectively, “TMF”) do not endorse, recommend, or verify the accuracy or completeness of the statements made within advertisements. TMF is not involved in the offer, sale, or solicitation of any securities advertised herein and makes no representations regarding the suitability, or risks associated with any investment opportunity presented. Investors should conduct their own due diligence and consult with legal, tax, and financial advisors before making any investment decisions. TMF assumes no responsibility for any losses or damages arising from this advertisement. Learn more about your ad choices. Visit ⁠megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices