Yes But However is a podcast with real talk about marketing, business, and life. Based on the experiences of three seasoned marketers who have run businesses for more than 20 years, each episode includes conversations about connecting to customers, what it’s like to run our own businesses, and how we are not at all the typical voices of our industry. Your podcast hosts are Molly McBeath of McBeath Communications LLC; Betsy Muse of Rocket Fuel Strategy LLC and Kathleen Fealy of KF Multimedia & Web, Inc.
Yes But However, Kathleen Fealy, Betsy Muse, Molly McBeath
Attracting good clients can be tricky. In this repurposed episode from a panel discussion, we dig into the ways each of us drums up business. Spoiler alert: Our approaches to lead gen are all quite different, which proves the old saying that there are many paths to the mountain.
Advice is one of the few inexhaustible resources. But how can you tell good advice from bad? We talk about what's worked for us around giving and taking advice, and we share the advice we've been given over the years that we think is truly worthwhile.
Inspired by the concept of "Yes Days," this episode of Yes But However explores whether Molly, Kathy, and Betsy say "Yes" more often or "No." Are the reasons based on experience, what's going on in both business and personal lives, or is something else the catalyst for the decision?
Good marketing captures attention and lingers in memory. In this episode, we share some of our favorite marketing campaigns from TV, the web, email, and print. These examples come from sources with varying budgets, and many of their concepts can be adapted by businesses and services of all sizes.
We all know that chronic stress causes harm over time, but can we recognize when it's happening? In this episode of Yes But However, we concede our limitations as human beings and talk about the big and little ways each of us is either healing from or preventing burnout.
In our first season (ep 3), we discussed how to create and enforce healthy boundaries with family, friends, and clients. Now it's time to turn the mirror around. In this episode, we take a hard look at why maintaining boundaries can be such an internal struggle and talk about what might work better.
How does anyone find time to take additional classes or training…let alone practice their craft when running a business (or working for an employer)? In this episode of Yes But However, we share our tips for fitting in the time to upskill.
Is learning a case of nature vs. nurture when it comes to entrepreneurs? Betsy, Molly, and Kathy discuss what gets us into the "classroom" and away from paying work. See if our experiences match yours on this episode of Yes But However.
What is mastery? Can you be a master just in theory, or is practice essential — and who decides how much? In this episode, we discuss how "mastery" changes depending on perspective, how we define it, and where we think training fits in.
What do busy entrepreneurs and podcasters do when they've got more tasks than time? Record a lightning round, of course! In this episode, we challenge each other on gifs, social proof, cursing, and how we really feel about business advice from “experts.”
Should you change an aspect of your business or life? Only you can decide. Hear how, with a few "planted" questions, Betsy, Molly, and Kathy "root out" the challenges and benefits of growing our businesses — and ourselves.
Do we control time or does it control us – or is there a co-dependency? In this episode of Yes But However, Betsy Muse, Molly McBeath and Kathy Fealy talk about working weekends, lobbing the ball, “creating new days” and ways to disconnect from work so we can enjoy time.
Most of us enjoy sitting down with a favorite beverage and making plans for the future. But life will always throw a wrench in those plans. In this episode of YBH, we discuss what annual planning offers the entrepreneur and whether it is worth your time... or is a waste of time.
Templates abound in marketing. While they can be a useful starting point, they also encourage a society of sameness (aka “corporate Memphis”). Now that almost everything has moved online, how do you authentically sound like yourself?
In this episode of Yes But However, Kathy Fealy, Molly McBeath, and Betsy Muse discuss how we each have made changes to our business and lives based on the lessons we've learned in the trenches – and both Molly and Kathy learn a new networking technique based on Betsy's insight.
The feast and famine cycle is a famous dilemma in entrepreneurship. But is it inescapable? And if it is, would you want to leave it altogether or just smooth it out a bit? We discuss what we appreciate about the fast times and the slow slogs and how each of us approaches this classic conundrum.
It's a new Yes But However season and we're starting off Episode 1 on two ends of the spectrum. Should you tackle or embrace Imposter Syndrome? Join Molly McBeath, Betsy Muse and Kathy Fealy as we discuss how each of us face this little creature that rears its ugly head from time to time – oh, and anything that creates this much havoc isn't pretty.
In this follow-up to episode 4, Betsy, Molly, and Kathy keep their promises to check in about how they're doing in their efforts to declutter and how each is faring with her own decluttering demons.
Kathy starts out Part 3 on productivity with the question “Just how important is productivity, really?” We discuss our responses, plus talk about how to set realistic expectations to meet your goals.
Molly, Kathy, and Betsy continue the discussion on Productivity. This episode reveals our favorite resources and tools, plus we talk about how the idea of productivity provides its own challenges.
Productivity is both a goal and a shackle. In this first segment on productivity, we look at what “productivity” means to us and whether productivity in business is a skill you can transfer to the rest of your life.
Everybody loves a clean desk. But where else in your business are you weighed down, overwhelmed, or disorganized? We talk about all the ways clutter sneaks into your business and how to root it out so you can focus on what really matters.
Some people love boundaries, some feel caged by them, and some need them to flex like Stretch Armstrong. Kathy, Molly, and Betsy discuss the struggle to create useful boundaries and what works for each of them.
In this episode, Kathy, Betsy, and Molly consider some age-old questions: Do processes help you move faster in business or create rigidity that slows you down? Should you always do certain tasks the same way or should you be flexible? Spoiler alert: Our answer is yes.
Marketers get lots of emails, just like everybody else. How we're different is that we look for the good, the bad, and the ugly in every message we get. In this episode, we delve into our inboxes to see both the good and the problematic ways people try to connect through email.
Introduction to Us Imagine enjoying coffee or cocktails as you sit around with friends talking with top marketers and inspiring entrepreneurs about the challenges and joys of business and life. That's what we do each week on the Yes But However podcast. Every episode, cohosts Betsy, Kathy, and Molly sit down to get real about the wild world of marketing and what it's like to run your own service business. Join us for wisdom, fresh perspectives, and laughter.