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#312 | In this episode, Udi Ledergor joins Dave to break down the ideas behind his new book, Courageous Marketing, and why most B2B marketing fails because it plays it safe. He also shares his journey from marketer #1 to CMO to Chief Evangelist at Gong, where he led category creation, brand, and marketing through massive scale. They unpack how Gong built a brand that actually stood out, what it means to punch above your weight as a B2B marketer, and how to think about brand ROI without fake dashboards.Timestamps(00:00) - – Meet Udi and his path into marketing (08:16) - – Early career lessons and building marketing from zero (15:16) - – How Gong found product-market fit and nailed positioning early (19:26) - – Courageous Marketing: why Udi wrote it and what it really means (23:16) - – Brand first: personality, positioning, then visuals (28:20) - – Campaigns that punched above their weight (billboards, experiments, perception hacks) (35:10) - – Proving brand impact: soft ROI, pipeline, and exec buy-in (47:40) - – The future: product-led marketing, AI, and courageous teams Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
#312 | Jess Lytle (Head of Marketing at Exit Five) hosts a roundtable with a group of email experts on what's actually working in email, SMS, and in-app messaging right now. They dig into AI's impact on the inbox, how to sound human when everyone's using the same tools, and why relevance beats volume. The group also breaks down how to personalize without being creepy, what to do with “lurkers” who never click but still convert, and how to build messaging that survives the AI slop era. It's a sharp look at how B2B marketers can cut through the noise, earn attention, and actually get people to respond.Timestamps(00:17) - — Jess welcomes everyone (02:30) - — Why email and messaging aren't dead… bad messaging is (05:58) - — How AI changed the inbox and why standing out is harder than ever (06:34) - — Why human senders beat brand senders in email (10:03) - — Writing emails like you were invited into someone's personal space (12:18) - — Balancing stakeholder requests vs. what your audience actually wants (15:28) - — Real talk on AI personalization, enrichment, and where it actually works (21:33) - — Subject lines, preview text, and how people really decide what to open (23:08) - — Email stories and empathy-driven content that outperform (29:03) - — SMS, in-app, and email orchestration: what to use when (36:20) - — Measuring impact when email is assist, not hero (44:20) - — The future: AI-driven workflows, data challenges, and what's coming (53:00) - — Favorite tools (Claude, NotebookLM, etc.) and how people use them Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
You've been thinking about joining The Productive Blogger Method. You've listened to the episodes. You've read the sales page. But something's still holding you back.In this episode, I'm answering every question I've received through DMs and emails, plus the questions I know you're thinking even if you haven't asked them out loud. No more wondering if this is right for you. It's time to get the answers you need.Questions Addressed in This EpisodeWhat if I don't have time? (Hint: the program is designed to save you time, not add to your workload)What if I'm too new? (This might be the best time to start, and here's why)What if I've already tried productivity systems that didn't work? (This isn't a generic system, and that matters)What if I don't follow through? (The execution-based guarantee puts the risk on me, not you)Is this just templates? (Templates plus workshops plus a weekly rhythm plus accountability)Is $47 really worth it? (And why the price increases after the beta closes)The Beta Closes in 3 DaysFounding member pricing: $47 (increases to $97 after beta)Help shape what this program becomesPersonal support for every questionExecution-based guaranteeHave a Question I Didn't Answer?DM me. I'll respond personally. Don't let an unanswered question be the reason you miss this.Resources[The Productive Blogger Method Beta, $47]
Podcast Description: Objections aren't the enemy—they're the gateway to the sale. In this episode, Leigh Farnell breaks down the five powerful reasons every sales team must master objection handling if they want to win more deals, protect margin, and build trust fast. You'll discover: Why objections are actually buying signals—and what to do the moment they appear. The psychological mistake 87% of salespeople make that destroys deals. How top performers use questions—not pressure—to dismantle doubt. The simple mindset shift that instantly boosts confidence in high-stakes conversations. How mastering objections shortens sales cycles, increases close rates, and stops unnecessary discounting. Packed with real examples, scripts, and strategies you can use immediately, this episode will help you transform objections from roadblocks into revenue. Perfect for sales leaders, business owners, and anyone serious about turning hesitation into "yes." Free link to the CZ6 Sales and Business Growth community group https://lfbbcz6sales.app.clientclub.net/courses/offers/b366de1c-363e-4bd3-b840-4a6e3d2497fa Unlock Exclusive Tools and Resources to Sell More, Grow Your Business and Lead Your Best Life - For Business Owners, Sales Leaders and Entrepreneurs Members get free access to: Live online sessions and mini-workshops Templates and green sheet tools Action checklists and diagnostics Sales mindset and visualisation training Early invitations to events and certifications "You'll start using the same tools we use with CEOs, executives, and sales teams across industries." Join Free. Learn Fast. Grow Strong. No hidden fees. No spam. Just real strategies, tools, and support to help you sell more, lead better, and grow your business.
#311: Dave goes solo this week (his decision, he said give me the mic; but Dan is also on him about podcast downloads around the holidays) with a quick November breakdown from real life - recapping the Exit Five team trip to Arizona, a big leadership update at the company, and covering five timeless marketing principles that matter more than ever (if you care about fighting AI slop). He also talks about recovering from hip surgery (everyone's been asking how old he is), what he's been reading, and a Thanksgiving food debate.Timestamps(00:00) - - Intro + the sunglasses bit (04:08) - - Getting back into podcasting + November setup (05:38) - - The 5 timeless marketing principles (14:28) - - How to apply those principles in real marketing (15:38) - - Exit Five team trip to Arizona (17:28) - - Why in-person time matters (21:20) - - Dave's hip surgery and recovery (23:50) - - What he read and watched in November (27:20) - - The Thanksgiving overrated/underrated debate (29:40) - - Big news: Dan promoted to CEO and what's next for Exit Five Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
https://bestprojectkits.com/Learn why project delays often start with documentation, not execution. Understand what separates valuable paid templates from free ones, how AI integration is cutting drafting time, and when buying a template bundle actually pays for itself within weeks. BestProjectKits City: Cape Town Address: 9 Mentz Crescent Website: https://bestprojectkits.com
Send us a textEric continues the 12 Days of Christmas series on Clipped—a run of quick, daily tips to help creators tighten up their workflow. Today is Day 11 of 12, and this episode is all about using templates to speed up every part of your production process.Eric breaks down how templating show prep, editing workflows, thumbnail design, and episode structure can free up mental space, keep your content consistent, and help you move faster.
#310 Category Creation | In this episode, Dave Gerhardt digs in with Josh Lowman, Founder & CEO of Gold Front, to unpack what “category creation” actually takes, why most companies get it wrong, and how the best brands win by owning a spot in the customer's mind. They get into the four real paths to category leadership, the trap of “fake” category design, why vibe and soul still beat spreadsheets, and how personal development quietly powers great marketing. If you're building a B2B brand and trying to stand out in a market that feels painfully same-same, this one hits exactly where you're stuck.Timestamps(00:00) - – Dave's Intro (03:22) - – Why Category Creation Got So Noisy (07:40) - – The Real Goal: Becoming Irreplaceable (12:26) - – How Customers Actually Form Categories (16:55) - – The Four Paths to Category Leadership (23:13) - – The Trap of “Fake” Category Design (28:56) - – Product Reality vs. Marketing Narrative (35:32) - – Why Vibe, Soul, and Taste Still Win (41:46) - – Community as a Differentiator (46:23) - – Josh on Therapy, Mindset, and Creative Clarity (52:15) - – Final Takeaways for B2B Marketers Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Podcast Description In this episode, Leigh breaks down a real — and almost unbelievable — case study from a simple trip to buy a microwave. Max walked into the store ready to buy. The salesperson had a willing customer, a simple product, and an easy win… yet still managed to lose the sale spectacularly. Why? Because the salesperson made the fatal sales mistake: They made it about themselves. You'll hear the story of how an ego-driven, self-absorbed salesperson talked over the customer, ignored his needs, flexed his knowledge, and missed every buying signal in the book. It's a masterclass in what not to do in sales. From this breakdown, we explore:
Making simple recordings of your voice for your partner is one of the kindest things that you can do for them. When you are together, they can drift off to sleep to the sounds of your voice, soothing them after a stressful day. You can be there for them even when you are working or travelling away. You can create positive, mutually agreed upon effects, and the benefits of recordings of your voice extend beautifully even to long distance relationships. They are something you make once, that someone will listen to for years afterwards, a gift that continues to give and provide value even if you are sick, distant, time zone differences, etc.I will show you exactly how to do this, covering multiple methods of script generation, through to recommended software and detailed workflows, distribution and feedback handling.Find the Episode Notes at the Website (thewordsmithspeaks.com) in the Resources Folder. Additional FREE Scripts, Classes, Templates, Printables, PDF's and full podcast episodes as audio downloads. Definitely check it out.
In this episode of Paper Talk, Quynh Nguyen, Jessie Chui, and Sara Kim dive into the art and philosophy of creating your own paper flower templates. What begins as a practical discussion quickly blooms into a conversation about creativity, confidence, and the evolution of each artist's personal style. They explore how templates serve as both a foundation and a springboard, and how learning from others can give you structure, but learning from nature gives you freedom. The hosts reflect on their early years when few templates existed, the role of technology like iPads and AI in documenting and improving designs, and why embracing imperfection makes your flowers truly yours. “Templates give confidence, but real mastery comes from experience, skill, and time.” - Jessie Whether you're new to paper floristry or refining your craft, this episode is an invitation to experiment, observe, and grow. What You'll Hear in this Episode: How to transition from using templates to designing your own Finding confidence in imperfection Using technology (Procreate, Canva, ChatGPT) to organize and elevate your creative process How selling your templates can lead to new income streams The joy and discipline of revisiting flowers over time
#309 Product Positioning | This episode is from a Drive 2025 (our annual Exit Five event) session with April Dunford (Founder, Ambient Strategy). April pulls from working with 300+ tech companies to unpack the real patterns behind winning positioning from calling out competitors' nonsense to teaching buyers what actually matters, avoiding category-creation traps, and fixing the sales messes that weak positioning creates. It's sharp, funny, brutally honest, and basically a crash course in how to make your product unmistakably different in a market full of noise.PS. Want to join us at Drive 2026?Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.Timestamps(00:00) - – Why Positioning Breaks (03:20) - – Teaching Buyers to Spot Competitor BS (06:48) - – Turning Differentiators into Real Value (10:26) - – The Trap of Overthinking Categories (14:13) - – Choosing Your Go-To-Market Before Your Positioning (18:50) - – Building a Story Only You Can Tell (23:18) - – When Great Storytelling Backfires (28:53) - – Positioning Multi-Product Companies (32:34) - – When and Why to Reposition (36:22) - – Bringing It All Together in Sales Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
PODCAST DESCRIPTION In this episode, we explore the privilege, responsibility, and transformational power of leadership. Drawing from Jack Welch's iconic principle that leaders exist to grow others, we dig into what it really means to set the tone, lift people up, and create a culture where teams can thrive. You'll hear a brand-new leadership song capturing the heart of modern leadership: using your words as tools, your emotions as instruments, and your presence as a force for clarity, calm, and inspiration. We dive into the essential question every leader must answer: "What type of leader do you choose to be?" Whether you lead a team, a business, a project, or a community, this episode will challenge you to rise above management and step fully into influence. The best leaders aren't loud — they're aligned, intentional, and quietly powerful. By the end, you'll understand why the greatest leaders are often the ones people barely notice… until they see the extraordinary results. Free link to CZ6 Sales and Business Growth community group https://lfbbcz6sales.app.clientclub.net/courses/offers/b366de1c-363e-4bd3-b840-4a6e3d2497fa 3. Unlock Exclusive Tools and Resources Members get free access to: Live online sessions and mini-workshops Templates and green sheet tools Action checklists and diagnostics Sales mindset and visualisation training Early invitations to events and certifications "You'll start using the same tools we use with CEOs, executives, and sales teams across industries." Join Free. Learn Fast. Grow Strong. No hidden fees. No spam. Just real strategies, tools, and support to help you sell more, lead better, and grow your business.
Points of discussion:Q1: Should a brewery consider rebranding when expanding into new markets or reaching beyond its local audience?Q2: Is a full rebrand typically more effective, or can a strategic refresh of the existing identity be enough?Q3: If a company has worked with the same designer for years and is thinking about a brand refresh, how can they evaluate whether that OG designer is still the right fit? And if not, how should they navigate that tricky transition?Q4: How do you determine when a system like Left Field's templated approach makes sense, versus something more customized and illustration-driven like NoDa's?Q5: You mentioned that a rebrand usually isn't the first move when sales are declining, but your Wachusett example seems to break that rule. Why was a full rebrand the right call in their case?Q6: A lot of the work you showed uses a clear design system or template. How do you think about that approach compared to creating more individualized packaging within the same portfolio?Q7: When refreshing a brand, do you find it more effective to start from scratch, or to build on the existing identity and evolve what's already there?-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
In this episode of the Private Practice Podcast, I'm lifting the lid on one of the biggest struggles women counsellors, psychologists and social workers face: treating the practice like a passion… but not yet running it like a business. If you've ever wondered why your bookings feel inconsistent, why you always seem “behind”, or why your business feels harder than it needs to, this conversation will help clear the fog and point you back toward real momentum. private practice business coaching, women in private practice, business mindset You'll hear why there is no “finish line” in private practice, why you are already sitting in the pot of gold you think you're chasing, and how constant pivots, identity shifts and new modalities actually influence your business direction. You'll also learn the surprising truth about unqualified “business coaches” in the space, what to look for before investing in support, and how your own lived experience and neurodivergence can actually become powerful business assets. private practice growth, mindset for therapists, counselling business If you've ever felt overwhelmed, financially unsafe, underpaid, or unsure why the strategies you're trying aren't landing, this episode gives you both reassurance and direction. You'll walk away knowing what questions to ask when seeking support, how to evaluate ROI in coaching, and how to reconnect with your purpose, energy and values as the foundation of a thriving, fully booked practice. Your quick action step today: audit your practice by asking “What gives me energy? What drains it? What truly moves the needle?” private practice audit, therapist business plan, grow your private practice Book your free 15-minute private practice conversation with me here: https://calendar.app.google/wmdgGjsmH2DciKaq8 Explore more of my free and paid resources to help you grow your practice: Practice Momentum (12-month on-demand coaching program) https://sales.brooklynstorme.com/momentum/ Free Community for Therapists https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ Website Wellness Check https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Booked & Better Monthly Tools https://sales.brooklynstorme.com/booked--better/ Etsy Tools & Templates for Private Practice https://thehappypractice.etsy.com Timestamps: 00:04 Welcome to the Private Practice Podcast 00:22 What Practice Momentum actually gives you 01:07 Identity shifts and why your business keeps evolving 02:16 Closing old offers and why “never say never” matters 03:32 The pot-of-gold illusion in private practice 04:48 Why you'll always have more to learn and do 07:11 What a real business audit looks like 08:51 Inventing offers, neurodivergent strengths and Booked & Better 12:11 How understanding ND changed the way I work 14:44 Why your originality is an asset 16:26 Discovering my true point of difference 17:57 The unqualified coaching issue nobody is talking about 20:53 Why coaching qualifications actually matter 27:10 Why women in practice face financial risk 31:04 How coaching, mentoring and strategy work together 32:32 Financial safety and women in practice 45:01 Why results vary — in therapy and coaching 51:47 How to evaluate ROI before investing in support 58:03 What to look for in a legitimate private practice coach 1:00:56 Final thoughts and invitation to connect 1:02:54 Closing message + how to get support Mini FAQ What does it mean to run my private practice like a business? It means using systems, strategy, financial awareness and aligned decision-making so your practice becomes sustainable, predictable and profitable. How do I know if I need a business coach? If you're not paying yourself reliably, feel overwhelmed, or don't know what to prioritise, coaching can give you clarity, direction and financial confidence. Should therapists worry about unqualified business coaches? Yes. Business coaching is unregulated, so checking qualifications and experience protects your livelihood and ensures you receive ethical, effective support. What is a good return on investment for business coaching? Every practice differs, but a qualified coach should help you understand your financial baseline and give you strategies to increase revenue, bookings and stability. Where can I book a call to see if coaching is right for me? You can book a free 15-minute private practice conversation here: https://calendar.app.google/wmdgGjsmH2DciKaq8 private practice coaching, private practice business, counsellor business coach, psychologist private practice growth, social worker business mentor, how to run a practice, therapist business strategy, private practice audit, business mindset for therapists, financial safety for women, therapist money mindset, grow your private practice Australia, qualified business coach, AEO optimisation therapy business, how to get more clients private practice, business coaching for counsellors, ROI business coaching therapists, neurodivergent therapists business, private practice sustainability
#308 Sales Alignment | In this session from Drive 2025 titled “Building Pipeline in the Shiny Object Era”, Jen Allen Knuth unpacks why deals stall even when your product is objectively better, how the explosion of shiny tools and AI noise is making it worse, and why most teams are unintentionally fueling the problem with me-centric messaging. Jen shares the two zero-dollar exercises every team should run to quantify how much pipeline they're losing today, align sales and marketing around the true blocker, and rebuild outbound messaging that creates curiosity.PS. Want to join us at Drive 2026? Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale. Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Faire Wholesale Success: Growing to 1,000+ Retailers with Andrew Kemp In this episode of Let's Talk Shop I'm joined by Andrew Kemp from Bare Kind and Candid Founders. We talk about how Bare Kind grew from a product idea into a wholesale brand stocked in over 1,000 retailers, why Faire became such a big part of that growth, and how Andrew now helps other brands do the same through his Faire-specialist agency. We dig into what it really takes to succeed on Faire, why being value-driven is good business, and how to think about delegation, hiring and getting yourself out of the weeds as a founder. In this episode, we cover: How Bare Kind started and why donating 10% of profits is central to the brand The shift from DTC to wholesale and the role Faire played in that growth What retailers actually need from you on Faire to feel confident buying The power of reviews, product photography and clear USPs on the Faire platform Why founders need to stop trying to do everything themselves When it makes sense to hire a Faire specialist agency vs keeping things in-house Top tips for optimizing your Faire storefront and growing wholesale sales Episode timestamps 00:00 Introduction to Let's Talk Shop 00:40 Meet Andrew from Bare Kind 01:30 The Journey of Bare Kind 03:03 The Power of Delegation in Business 05:10 Value-Driven Business Philosophy 09:12 The Impact of Faire on Bare Kind 12:46 Strategies for Success on Faire 19:07 The Importance of Personal Messages in Customer Relations 20:08 The Role of Templates in Streamlining Communication 21:00 The Journey of Bare Kind and Faire 23:33 Top Tips for Optimizing Your Faire Presence 25:50 Who Can Benefit from Our Services? 27:15 The Value of Specialized Agencies 30:44 Proudest Moments and Reflections 32:53 Where to Find Us and Final Thoughts Links mentioned Bare Kind Socks that save animals:
In this episode, we unpack the R-Factor — Frequent Quality Contact — and why it's the secret weapon behind every world-class customer experience. We share three real life case study examples of what makes a great customer service recovery experience. You'll learn how the right people, trained the right way, create moments that turn customers into raving fans and natural promoters. Featuring timeless wisdom from Jeff Bezos, James Cash Penney, Kerry Stokes, Lao Tzu, Gandhi, Les Brown and more, we explore the mindset shift from customer service to customer helping. Discover how great communication, proactive problem-solving, and genuine care transform your business into a loyalty-driven powerhouse. Free link to CZ6 Sales and Business Growth community group https://lfbbcz6sales.app.clientclub.net/courses/offers/b366de1c-363e-4bd3-b840-4a6e3d2497fa 3. Unlock Exclusive Tools and Resources Members get free access to: Live online sessions and mini-workshops Templates and green sheet tools Action checklists and diagnostics Sales mindset and visualisation training Early invitations to events and certifications "You'll start using the same tools we use with CEOs, executives, and sales teams across industries." Join Free. Learn Fast. Grow Strong. No hidden fees. No spam. Just real strategies, tools, and support to help you sell more, lead better, and grow your business.
#307 Building Community | In this episode Dave joined Ali Orlando Wert (Director of Content Marketing & Brand at Databox) on their podcast called Move the Needle. She did an interview with Dave focused on community building. They cover how Exit Five grew 80 percent by operating more like a startup than a Slack group. Dave gets into the truth of building community, why most companies should not launch one, how to measure brand without losing your mind, and why AI has everyone simultaneously energized and spiraling. Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
I Asked 100 Creators How They Use AI Part 7— Here's What They Said
I Asked 100 Creators How They Use AI Part 6— Here's What They Said
#306 Executive Insights | This episode was recorded live at our annual event, Drive 2025. I hosted Sylvia LePoidevin (CMO, Kandji), Trinity Nguyen (CMO, UserGems), and Natalie Taylor (Head of Marketing, Capsule) for a leadership panel breaking down what's working in B2B marketing. They get into events that reliably create pipeline, outbound that still converts, media plays LLMs keep citing, and the tactics they've stopped running (like generic webinars that no one shows up for).Want to come to Drive next year? Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.Timestamps(00:00) - – Intro + Drive 2025 context (02:47) - – Meet the speakers: Sylvia, Trinity, Natalie (04:39) - – The one thing each leader refuses to give up (04:50) - – How Capsule turns events into their #1 pipeline channel (08:53) - – Why outbound still works (and how UserGems does it) (13:46) - – How Kandji built a media property that LLMs actually cite (18:12) - – Plays they stopped doing (blogs, generic content, virtual thought leadership) (25:56) - – Playing offense: Shark Tank Day and GTM alignment (31:20) - – Team wide alignment strategies that drive revenue Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Podcast Description: In this episode, we drop The Golden Rule of B2B and high ticket professional selling — never just send a proposal, plan, or quote without presenting it directly to all decision makers. Leigh Farnell shares this message through a high-impact original song that blends sales strategy, street-smart wisdom, and rhythm. Learn why top performers protect their proposal like a newborn, control the process, and insist on adult-to-adult, eye-to-eye conversations. If you're serious about selling premium, bespoke solutions — not playing the master-slave game of "just send it" — this is your anthem. Tune in, turn it up, and remember: Don't just send it. Present it. Live the Golden Rule. Free link to CZ6 Sales and Business Growth community group https://lfbbcz6sales.app.clientclub.net/courses/offers/b366de1c-363e-4bd3-b840-4a6e3d2497fa 3. Unlock Exclusive Tools and Resources Members get free access to: Live online sessions and mini-workshops Templates and green sheet tools Action checklists and diagnostics Sales mindset and visualization training Early invitations to events and certifications "You'll start using the same tools we use with CEOs, executives, and sales teams across industries." Join Free. Learn Fast. Grow Strong. No hidden fees. No spam. Just real strategies, tools, and support to help you sell more, lead better, and grow your business.
I Asked 100 Creators How They Use AI Part 5 — Here's What They Said
Send us a text- On-Demand Programme Link - https://mailchi.mp/bb2a7b851246/kairos-centreWhat is 'Manly'?: A conversation with Damian Andrews of SHAIR.Care Podcast (Australia) in 2023.What is Man-ness? There is still a caveman instinct inside of us as men. Has the image got distorted as men try to metamorphize ourselves to fit what society tells us a man should be. Trying to fit what we are really not, is hard work. At some point there may be an increased desire to self-soothe and escape into cyberworld for a while – using sex, porn and/or other compulsive behaviours. Consider this poem: Children Learn What They LiveAuthor: Dorothy Law NolteIf a child lives with criticism, he [she] learns to condemn.If a child lives with hostility, he [she] learns to fight.If a child lives with ridicule, he [she] learns to be shy.If a child lives with shame, he [she] learns to feel guilty.If a child lives with tolerance, he [she] learns to be patient.If a child lives with encouragement, he [she] learns confidence.If a child lives with praise, he [she] learns to appreciate.If a child lives with fairness, he [she] learns justice.If a child lives with security, he [she] learns to have faith.If a child lives with approval, he [she] learns to like himself [herself].If a child lives with acceptance and friendship, he [she] learns to find love in the world.Templates and scripts from batons and intergenerational patterns passed on, are already shaping the developing brain in such an early formative time, which will set up patterns that continue to play out in adulthood. Therefore, significance must be given to this period in the man's life.(Let's build upon this in the subsequent episodes of this interesting podcast chat).Get some help from The Kairos Centre. See what you cannot see. Begin to change that which you begin to better understand.Help someone: https://igg.me/at/ThekairosCentreHelp is here for you: bit.ly/pornaddictionhelpGary McFarlane (BA, LLM, Dip, Certs), Accredited EMDR Practitioner.Key words: sex addiction, addicted, partner, porn addiction, recovery, sex drive, therapy, sex therapy, podcast, relationships, relationship counseling, relationship advice, addiction, couples, couples therapy, sex therapy, emdr, love addiction, behavior, psychology, codependency, sex life, neuroscience, sex ed, sober, sobriety, sexual dysfunction, relationship issues, sex coach, sexual, trauma, ptsd, sex science, The sex porn love Addiction Podcast, The Singles Partners Marrieds and Long Time Marrieds Podcast, Gary McFarlane, porn addiction, what neuroscience says, neuroscience, young adults, sex, sex addict, porn, recovery, porn addiction issue, porn addiction in teens, sex addiction in teens, sex hormones, hormones,Support the show
In episode 589 of Lawyerist Podcast, Stephanie sits down with Barron Henley of Affinity Consulting to talk about the practical, real-world ways law firms can use Excel to save time, reduce errors, and streamline everyday work. Barron breaks down why Excel is one of the most underused tools in law firms and shares examples like expense tracking, probate calculations, medical bill summaries, date calculators, amortization tables, document automation, and even embedding live spreadsheets inside Word. If Excel feels intimidating, Barron explains how even simple functions can dramatically improve workflows across litigation, estate planning, family law, real estate, and firm operations. Listen to our previous episodes on legal tech tools and smarter workflows: #497: Real Talk About Artificial Intelligence in Your Office, with Ben Schorr Apple | Spotify | LTN #581: Agentic AI for Lawyers: Moving Beyond Enhanced Search, with Drew Bloom Apple | Spotify | LTN #587: Future-Proofing Your Firm in the Age of AI, with Jack Newton Apple | Spotify | LTN Listen to our previous episodes on Finances: #306: Getting to Know & Love Your Numbers, with Bernadette Harris Apple | Spotify | LTN #583: From Survival to Strategy: Scaling Your Law Firm Finances, with Bernadette Harris Apple | Spotify | LTN Have thoughts about today's episode? Join the conversation on LinkedIn, Facebook, Instagram, and X! If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. Access more resources from Lawyerist at lawyerist.com. Chapters / Timestamps: 0:00 – Why lawyers should look at their numbers 4:17 – AI updates from 8AM (MyCase/Docketwise) 13:46 – Why Excel is the most underused tool in law 17:35 – What Excel can do that lawyers don't expect 23:25 – Templates, formulas & real practice examples 31:27 – Using Excel for automation & mail merges 37:32 – Everyday lawyer workflows made easier with Excel 41:23 – Final takeaways
The Long War's last show of 2025! We discuss our absolute favorite Warhammer 40k models we loved painting this year. Bourbon & Bolters Retreat: https://bit.ly/BourbonBoltersTicket Top Hobby Supplies For Warhammer: https://spikeybits.com/best-hobby-supplies-miniatures-tabletop-gaming/ Monument Hobbies has some of the best paints in the business: Get yours here https://bit.ly/MoumentHobbies Get your hobbies for less from Fabricators Forge https://bit.ly/FabricatorsForgeStore J15 Games Has Your Game Aids, Tokens, and Templates! Get them here: https://bit.ly/J15GamesTLW Join our Discord https://discord.gg/jvVa7tT Heretic Swag https://hereticswag.com/ Essential Hobby Products & Tools List https://spikeybits.com/besthobbysupplies Buy Wyatt's Miniature: https://spikeybits.com/store/Marine-Commander-Augustus-Jack-of-Clubs-p249197065 Table of Contents 00:00 Opening 15:25 News 29:34 Meat & Potatoes Welcome to the Long War, a new place for bringing the hobby back to wargaming! A podcast hosted by Rob Baer, Kenny Boucher & Wyatt Turk. Become a Veteran of the Long War! http://thelongwar.net/
In episode 589 of Lawyerist Podcast, Stephanie sits down with Barron Henley of Affinity Consulting to talk about the practical, real-world ways law firms can use Excel to save time, reduce errors, and streamline everyday work. Barron breaks down why Excel is one of the most underused tools in law firms and shares examples like expense tracking, probate calculations, medical bill summaries, date calculators, amortization tables, document automation, and even embedding live spreadsheets inside Word. If Excel feels intimidating, Barron explains how even simple functions can dramatically improve workflows across litigation, estate planning, family law, real estate, and firm operations. Listen to our previous episodes on legal tech tools and smarter workflows: #497: Real Talk About Artificial Intelligence in Your Office, with Ben Schorr Apple | Spotify | LTN #581: Agentic AI for Lawyers: Moving Beyond Enhanced Search, with Drew Bloom Apple | Spotify | LTN #587: Future-Proofing Your Firm in the Age of AI, with Jack Newton Apple | Spotify | LTN Listen to our previous episodes on Finances: #306: Getting to Know & Love Your Numbers, with Bernadette Harris Apple | Spotify | LTN #583: From Survival to Strategy: Scaling Your Law Firm Finances, with Bernadette Harris Apple | Spotify | LTN Have thoughts about today's episode? Join the conversation on LinkedIn, Facebook, Instagram, and X! If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. Access more resources from Lawyerist at lawyerist.com. Chapters / Timestamps: 0:00 – Why lawyers should look at their numbers 4:17 – AI updates from 8AM (MyCase/Docketwise) 13:46 – Why Excel is the most underused tool in law 17:35 – What Excel can do that lawyers don't expect 23:25 – Templates, formulas & real practice examples 31:27 – Using Excel for automation & mail merges 37:32 – Everyday lawyer workflows made easier with Excel 41:23 – Final takeaways Learn more about your ad choices. Visit megaphone.fm/adchoices
Send us a textWelcome to this special workshop series that will only be up for a LIMITED TIME (Till December 1st) where we're diving deep into what it really takes to start and run a virtual bookkeeping business.This is the final episode of our three-part Bookkeeping Business Workshop series, where we're diving deep into designing the business. We're talking about your ideal business, your perfect-fit clients, and we're demystifying the sales process because I know that part freaks a lot of you out.In this episode you'll hear:How to design your dream bookkeeping businessThe exact framework for identifying your perfect-fit clientMy four-step discovery call structure that makes selling feel naturalThe complete roadmap for getting your bookkeeping business up and runningResources mentioned in this episode:Get the Templates & Workbook for $27: https://www.ambitiousbookkeeper.com/offers/VhYZ8EfsGet the special code and the discount for 20% off the Bookkeeping Business Accelerator, Self-Paced before December 1st at: ttps://www.ambitiousbookkeeper.com/subscribeThanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me @ambitiousbookkeeperFor more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:Visit our website: https://www.ambitiousbookkeeper.comFollow the Blog: https://www.ambitiousbookkeeper.com/blogConnect on Instagram: https://www.instagram.com/ambitiousbookkeeperConnect on Threads: https://www.threads.net/@ambitiousbookkeeperConnect on Facebook: https://www.facebook.com/serenashoupcpaThank you for your support of our show. If you haven't left a review yet it's super simple. Please go to ambitiousbookkeeper.com/podcast and leave your review.Podcast Publishing Tools we use:Editing → Sabr Media LLC: https://www.iangilliam.com/sabr-media-llcDescript: https://get.descript.com/u7lubkx09073 (affiliate link)Buzzsprout: https://www.buzzsprout.com/?referrer_id=1753696 (affiliate link)Subscribe to stay in the know about Black Friday: ambitiousbookkeeper.com/subscribeBlack Friday Sale happens November 28 - Dec 2 Get access to the Dubsado Decoded Private Podcast Series here>>
Get a "Heck Yes" with Carissa Woo Wedding Photographer and Coach
EPISODE SHOW NOTES: ChatGPT for Photographers with Brooke JeffersonIn today's episode of Get a Heck Yes, Carissa sits down with the incredible Brooke Jefferson — wife, mom of two, Oklahoma family photographer, photography business coach, and host of the Book More Photography Clients podcast.Brooke is sharing her ultimate guide to using ChatGPT for photographers, and the strategies in this episode will help you market smarter, streamline your business, and get back more time in your life.What We Cover in This Episode: 1. Content Creation Made EasyHow photographers can use ChatGPT to brainstorm ideas, write captions, plan posts, and keep content consistent without spending hours online. 2. SEO for PhotographersBrooke breaks down how ChatGPT can help with: Keyword research Blog outlines SEO-rich website copy Alt-text for images Location-based SEO for attracting dream clients 3. Improving Client CommunicationHow to use ChatGPT to: Create questionnaires Build workflows Write emails Speed up your entire booking process 4. Admin + Business SupportUsing ChatGPT as your virtual assistant for: Refining your pricing and packages Doing competitor analysis Templates that save you HOURS 5. Realistic Goal-PlanningBrooke shares how to use ChatGPT to map out achievable goals, build action plans, and stay on track as a business owner and photographer.Why You'll Love This EpisodeIf you've ever felt overwhelmed by marketing, content, communication, or admin — Brooke's systems and ChatGPT strategies will make your photography business feel lighter, easier, and more aligned.This episode is packed with practical steps you can implement TODAY.
Understanding Visual Perception in Medical Diagnoses: A Deep Dive with Claudia Mello-ThomsIn this episode, Christine continues the conversation with Claudia Mello-Thoms, an expert in visual perception as it relates to medical diagnosis. The discussion delves into the use of templates by experts to quickly recognize abnormalities in medical images, despite their large size and complexity. Claudia explains how perception operates at a subconscious level, often leading to perceptual errors in medical practices like radiology and pathology. The conversation underscores the need to understand the human element in diagnostics to reduce errors and improve accuracy. The episode also explores the difference between rapid (fast) and deliberative (slow) processing in the assessment of medical images, emphasizing the importance of fresh perspectives when diagnostic clarity is lacking.00:00 Introduction to Visual Perception in Medical Diagnoses00:40 Understanding Templates in Medical Imaging01:34 Expert vs. Novice Diagnoses02:13 The Role of Clinical History in Pathology06:48 Fast vs. Slow Processing in Diagnoses09:42 Perception and Cognition in Medical Imaging10:31 Teaching and Learning in Medical Imaging21:48 Challenges and Future Directions in Radiology23:09 Conclusion and Final Thoughts
Building a strong company starts with strategic foundations for business growth. In Part 1 of our interview with Charly Leetham, we explore how clarity, customer understanding, and simple systems help businesses grow with confidence. Her insights show how the right strategic groundwork leads to long-term success. About Charly Leetham Charly Leetham brings more than 40 years of hands-on experience in building practical, reliable systems for small businesses. She earned her amateur radio license at 13, became an electronic engineer by 21, and completed her MBA while working full-time and raising two young children. Her career has spanned technical support, sales, project management, and client services, giving her a deep understanding of both technology and people. After running multiple franchises and overcoming a major business setback, she founded Ask Charly Leetham—now a long-standing digital services company supporting clients across Australia, the U.S., and beyond. Known for her clear, no-nonsense approach, Charly specializes in turning complex tech into simple, workable solutions. She also hosts Rise and Shine – Your Business Tech Boost, offering practical guidance to business owners who want answers they can trust. Facebook, Twitter / X, YouTube, Instagram, LinkedIn, Website Strategic Business Foundations Start With the Right Questions Charly opened the conversation with a key insight: you cannot build a strong business without asking strong questions. These questions shape your strategic business foundations and guide the decisions that follow. "Before you build, you must know what you're building and why." – Charly Leetham Too many business owners rush into action without defining their audience or validating the problem they're trying to solve. Charly recommends asking: Who is the ideal customer? What problem are we solving? Why does this solution matter? How will we measure success? These questions are simple, yet they prevent misalignment and wasted effort. Understanding Your Customer Is Key to Strategic Business Foundations Charly highlighted that meaningful customer insight is essential. Many entrepreneurs claim to understand their customers, but they rely on assumptions rather than evidence. This weakens their strategic business foundations and often leads to products that miss the mark. She encourages leaders to: Listen actively Observe behavior, not just opinions Identify real pain points Understand motivation and constraints "Your customers will tell you what they need—if you give them space to speak." This approach ensures your solution fits the customer's world—not just your idea of it. Simplicity Strengthens Strategic Business Foundations One of Charly's most powerful insights is the importance of simplicity. Many founders believe complexity signals value, but Charly argues that clarity creates far stronger strategic business foundations. She recommends: Stripping out non-essential features Using simple, direct language Focusing on the core value Removing any friction that confuses customers "If your customer can't understand what you do, they won't buy from you." Simplicity improves messaging, operations, and customer experience. Systems and Processes Anchor Your Strategic Business Foundations According to Charly, strong systems are not optional—they're essential. Businesses often wait too long to document processes or create workflows. This delay weakens their strategic business foundations and makes growth harder. Systems help businesses: Deliver consistently Delegate confidently Provide predictable customer experiences Avoid repeated mistakes Scale with stability Templates, automations, and repeatable processes transform chaos into structure. Final Thoughts: Building Strategic Business Foundations That Last Part 1 of our interview with Charly Leetham offers a powerful reminder: success begins with strategic business foundations. When you ask the right questions, understand your customers, simplify your offerings, and build systems early, you create a business that can grow with confidence and purpose. Stay tuned for Part 2, where we explore how automation, alignment, and intentional tools help businesses expand on these foundations and operate more efficiently. Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Strategic Planning and Long Weekends Scaling with Contractors and Employees: A Strategic Guide to Business Growth The Benefits Of Planning Building Better Foundations Podcast Videos – With Bonus Content
In this special crossover episode with the brand-new Embedded AI Podcast, Luca and Jeff are joined by Ryan Torvik, Luca's co-host on the Embedded AI podcast, to explore the intersection of AI-powered development tools and agile embedded systems engineering. The hosts discuss practical strategies for using Large Language Models (LLMs) effectively in embedded development workflows, covering topics like context management, test-driven development with AI, and maintaining code quality standards in safety-critical systems. The conversation addresses common anti-patterns that developers encounter when first adopting LLM-assisted coding, such as "vibe coding" yourself off a cliff by letting the AI generate too much code at once, losing control of architectural decisions, and failing to maintain proper test coverage. The hosts emphasize that while LLMs can dramatically accelerate prototyping and reduce boilerplate coding, they require even more rigorous engineering discipline - not less. They discuss how traditional agile practices like small commits, continuous integration, test-driven development, and frequent context resets become even more critical when working with AI tools. For embedded systems engineers working in safety-critical domains like medical devices, automotive, and aerospace, the episode provides valuable guidance on integrating AI tools while maintaining deterministic quality processes. The hosts stress that LLMs should augment, not replace, static analysis tools and human code reviews, and that developers remain fully responsible for AI-generated code. Whether you're just starting with AI-assisted development or looking to refine your approach, this episode offers actionable insights for leveraging LLMs effectively while keeping the reins firmly in hand. ## Key Topics * [03:45] LLM Interface Options: Web, CLI, and IDE Plugins - Choosing the Right Tool for Your Workflow* [08:30] Prompt Engineering Fundamentals: Being Specific and Iterative with LLMs* [12:15] Building Effective Base Prompts: Learning from Experience vs. Starting from Templates* [16:40] Context Window Management: Avoiding Information Overload and Hallucinations* [22:10] Understanding LLM Context: Files, Prompts, and Conversation History* [26:50] The Nature of Hallucinations: Why LLMs Always Generate, Never Judge* [29:20] Test-Driven Development with AI: More Critical Than Ever* [35:45] Avoiding 'Vibe Coding' Disasters: The Importance of Small, Testable Increments* [42:30] Requirements Engineering in the AI Era: Becoming More Specific About What You Want* [48:15] Extreme Programming Principles Applied to LLM Development: Small Steps and Frequent Commits* [52:40] Context Reset Strategies: When and How to Start Fresh Sessions* [56:20] The V-Model Approach: Breaking Down Problems into Manageable LLM-Sized Chunks* [01:01:10] AI in Safety-Critical Systems: Augmenting, Not Replacing, Deterministic Tools* [01:06:45] Code Review in the AI Age: Maintaining Standards Despite Faster Iteration* [01:12:30] Prototyping vs. Production Code: The Superpower and the Danger* [01:16:50] Shifting Left with AI: Empowering Product Owners and Accelerating Feedback Loops* [01:19:40] Bootstrapping New Technologies: From Zero to One in Minutes Instead of Weeks* [01:23:15] Advice for Junior Engineers: Building Intuition in the Age of AI-Assisted Development ## Notable Quotes > "All of us are new to this experience. Nobody went to school back in the 80s and has been doing this for 40 years. We're all just running around, bumping into things and seeing what works for us." — Ryan Torvik > "An LLM is just a token generator. You stick an input in, and it returns an output, and it has no way of judging whether this is correct or valid or useful. It's just whatever it generated. So it's up to you to give it input data that will very likely result in useful output data." — Luca Ingianni > "Tests tell you how this is supposed to work. You can have it write the test first and then evaluate the test. Using tests helps communicate - just like you would to another person - no, it needs to function like this, it needs to have this functionality and behave in this way." — Ryan Torvik > "I find myself being even more aggressively biased towards test-driven development. While I'm reasonably lenient about the code that the LLM writes, I am very pedantic about the tests that I'm using. I will very thoroughly review them and really tweak them until they have the level of detail that I'm interested in." — Luca Ingianni > "It's really forcing me to be a better engineer by using the LLM. You have to go and do that system level understanding of the problem space before you actually ask the LLM to do something. This is what responsible people have been saying - this is how you do engineering." — Ryan Torvik > "I can use LLMs to jumpstart me or bootstrap me from zero to one. Once there's something on the screen that kind of works, I can usually then apply my general programming skill, my general engineering taste to improve it. Getting from that zero to one is now not days or weeks of learning - it's 20 minutes of playing with it." — Jeff Gable > "LLMs are fantastic at small-scale stuff. They will be wonderful at finding better alternatives for how to implement a certain function. But they are absolutely atrocious at large-scale stuff. They will gleefully mess up your architecture and not even notice because they cannot fit it into their tiny electronic brains." — Luca Ingianni > "Don't be afraid to try it out. We're all noobs to this. This is the brave noob world of AI exploration. Be curious about it, but also be cautious about it. Don't ever take your hands off the reins. Trust your engineering intuition - even young folks that are just starting, trust your engineering intuition." — Ryan Torvik > "As the saying goes, good judgment comes from experience. Experience comes from bad judgment. You'll find spectacular ways of messing up - that is how you become a decent engineer. LLMs do not change that. Junior engineers will still be necessary, will still be around, and they will still evolve into senior engineers eventually after they've fallen on their faces enough times." — Luca Ingianni You can find Jeff at https://jeffgable.com.You can find Luca at https://luca.engineer.Want to join the agile Embedded Slack? Click hereAre you looking for embedded-focused trainings? Head to https://agileembedded.academy/Ryan Torvik and Luca have started the Embedded AI podcast, check it out at https://embeddedaipodcast.com/
Join Elvis and Barb at all these amazing shows coming up in 2026 * Vision 21 in Las Vegas Jan 15-17 https://www.nadl.org/nadl-vision-21 * Cal-Lab Association Meeting in Chicago Feb 19-20 https://cal-lab.org/ * LMT Lab Day Chicago Feb 19-21 https://lmtmag.com/lmtlabday * Dental Lab Association of Texas Meeting in Dallas Apr 9-11 https://members.dlat.org/ * exocad Insights in Mallorca, Spain Apr 30 - May 1 https://exocad.com/insights-2026 This week, we finally bring on a guest who has been six years in the making: the one and only Jordan Greenberg, the North America Managing Director of FOLLOW-ME! Technology (https://www.follow-me-tech.com/)—better known as the HyperDent (https://www.follow-me-tech.com/hyperdent/) guy. Jordan takes us on a wild ride through the world of CAM software, milling strategies, toolpaths, and the surprisingly fascinating story of how dental CAM even became what it is today. From his early days as a third-generation “dental nepo baby” to running a zirconia milling center with his dad, all the way to helping launch titanium-bar milling on Datron (https://www.datron.com/) D5 machines, Jordan's journey hits every corner of digital dentistry's evolution. He breaks down what CAM actually does in the simplest possible terms (yes, even Elvis-level simple), explains the magic behind toolpaths, tools, post-processors, and how HyperDent “drives the car” for hundreds of different mills. You'll hear how materials get validated, why some ideas labs come up with are physically impossible, and why you should ALWAYS talk to your CAM provider before releasing new materials or components into the world. Jordan also shares a behind-the-scenes look at solving problems like angulated screw channels, milling lithium disilicate pucks, and HyperDent's upcoming work on milled dentures—including Ivoclar's Ivotion processes coming to open CAM. Whether you mill every day or still think CAM is just “putting a crown in a puck,” Jordan demystifies it all with humor, honesty, and more tech insights than we've ever had on the podcast at once. * Dental Labs—The Ivoclar (https://www.ivoclar.com/en_us) Flash Sale Is On! * From November 3rd to 14th, Ivoclar is bringing you unbeatable deals on the equipment that will set your lab up for success in 2026. * Upgrade your mill, your furnace, or expand your workflow—and save big while doing it! * Plus, when you purchase a milling machine (https://www.ivoclar.com/en_us/products/product-list?page=1&limit=12&filters=%5B%7B%22id%22%3A%22professions%22%2C%22advancedFilter%22%3Afalse%2C%22values%22%3A%5B%22Lab%22%5D%7D%2C%7B%22id%22%3A%22categories%22%2C%22advancedFilter%22%3Afalse%2C%22value%22%3A%22Digital%20Equipment%22%7D%5D), you'll get delivery, installation, and training—all included. That means your lab will be production-ready from day one. * But hurry—these savings vanish after November 14th! * Contact your Ivoclar sales rep today and power up your lab for the year ahead. Elvis and Barb are gearing up for their chat with the HyperDent Dude himself, Jordan Greenberg from FOLLOW-ME! Technology (https://www.follow-me-tech.com/). At LabFest, Elvis found out that every hyperDENT (https://www.follow-me-tech.com/hyperdent/) license comes with Template Editor Lite — a built-in feature that lets you make safe, customized tweaks to your milling strategies. Whether you want to prioritize surface quality or speed, this tool gives you the control to fine-tune your results while FOLLOW-ME! keeps everything validated and reliable. Because in the end, us lab techs love to tinker — and hyperDENT makes it easy to choose your own CAM-venture. Year-end chaos is here. Labs are slammed, deadlines are brutal, and mistakes are not an option. That's when dental technicians rely on the one thing that never quits: https://www.rolanddga.com/applications/dental-cad-cam. The DWX-53DC (https://www.rolanddga.com/products/dental/dwx-53dc-5-axis-dry-dental-milling-with-automatic-disc-changer) is a true workhorse—24-hour automated milling that keeps your lab running, your overhead down, and your ROI up. No redos. No downtime. Just consistent, precise results. Built on decades of Japanese engineering, Roland delivers the reliability that keeps labs sane, profitable, and on schedule. Finish the year strong with the mill you can trust. Choose Roland DGSHAPE. Precision. Reliability. Performance. Learn more at rolanddga.com Special Guest: Jordan Greenberg.
Send us a textWelcome to this special workshop series that will only be up for a LIMITED TIME (Till December 1st) where we're diving deep into what it really takes to start and run a virtual bookkeeping business.In this episode, we pull apart accounting tech stacks so you know what you need and what would be nice to have.In this episode you'll hear:Complete accounting stack breakdownThe business stack that'll scaleWhat you actually need to startSolutions to common tech issuesResources mentioned in this episode:Get the Templates & Workbook for $27: https://www.ambitiousbookkeeper.com/offers/VhYZ8EfsStart your free trial of Xero: https://xero5440.partnerlinks.io/xirpf8p1xkozAccountants & Bookkeepers: become a Xero partner: https://xeroamericas.partnerlinks.io/79afz10exu7dAlyssa Lang's Kickoff With Asana: https://serenashoup.krtra.com/t/41Ux6YmOFQYfQuickBooks Online: https://www.referquickbooks.com/s/Serena4Relay Bank: https://relayfi.com?referralcode=ShoupCPAGusto Payroll: https://gusto.com:/partners/i/serena591Dubsado: https://www.dubsado.com/?c=shoupcpaCanva: https://www.canva.com/join/relish-scale-floristicClockify: https://clockify.me/?fpr=qyebl2Google Workspace: https://referworkspace.app.goo.gl/Xo4GKajabi: https://app.kajabi.com/r/SLFEMUL4/t/uiptq7nuDouble (Formerly known as Keeper): https://keeper.app/?via=serenaOpenPhone: https://openph.one/referral/XA0kFFRThanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me @ambitiousbookkeeperFor more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:Visit our website: https://www.ambitiousbookkeeper.comFollow the Blog: https://www.ambitiousbookkeeper.com/blogConnect on Instagram: https://www.instagram.com/ambitiousbookkeeperConnect on Threads: https://www.threads.net/@ambitiousbookkeeperConnect on Facebook: https://www.facebook.com/serenashoupcpaThank you for your support of our show. If you haven't left a review yet it's super simple. Please go to ambitiousbookkeeper.com/podcast and leave your review.Subscribe to stay in the know about Black Friday: ambitiousbookkeeper.com/subscribeBlack Friday Sale happens November 28 - Dec 2 Get access to the Dubsado Decoded Private Podcast Series here>>
In Complete Surrender We Experience Bliss; But It Is Not Our OwnThis class was presented by Rabbi YY Jacobson on Monday, 26 Cheshvan, 5786, November 17, 2025, Parshas Toldos, at Bais Medrash Ohr Chaim in Monsey, NY.View Source Sheets: https://portal.theyeshiva.net/api/source-sheets/9811
Master your miniatures with a look at Warhammer 40k painting, tools, and process. Featuring an exclusive interview with the reigning ITC Hobby Champion. Bourbon & Bolters Retreat: https://bit.ly/BourbonBoltersTicket Top Hobby Supplies For Warhammer: https://spikeybits.com/best-hobby-supplies-miniatures-tabletop-gaming/ Monument Hobbies has some of the best paints in the business: Get yours here https://bit.ly/MoumentHobbies Get your hobbies for less from Fabricators Forge https://bit.ly/FabricatorsForgeStore J15 Games Has Your Game Aids, Tokens, and Templates! Get them here: https://bit.ly/J15GamesTLW Join our Discord https://discord.gg/jvVa7tT Heretic Swag https://hereticswag.com/ Essential Hobby Products & Tools List https://spikeybits.com/besthobbysupplies Buy Wyatt's Miniature: https://spikeybits.com/store/Marine-Commander-Augustus-Jack-of-Clubs-p249197065 Table of Contents 00:00 Opening 01:15 Who is Matt? 19:19 News 35:50 Q&A Welcome to the Long War, a new place for bringing the hobby back to wargaming! A podcast hosted by Rob Baer, Kenny Boucher & Wyatt Turk. Become a Veteran of the Long War! http://thelongwar.net/
Send us a textWelcome to this special workshop series that will only be up for a LIMITED TIME (Till December 1st) where we're diving deep into what it really takes to start and run a virtual bookkeeping business.In this first session, we talked about imposter syndrome, limiting beliefs that hold us back, and the big scary topics everyone's whispering about: AI and market saturation.In this episode you'll hear:The truth about AI and your bookkeeping careerWhy market saturation is a mythThe difference between bookkeeping and accountingHow to flip the script on your limiting beliefsResources mentioned in this episode:Get the Templates & Workbook for $27: https://www.ambitiousbookkeeper.com/offers/VhYZ8EfsStart your free trial of Xero: https://xero5440.partnerlinks.io/xirpf8p1xkozAccountants & Bookkeepers: become a Xero partner: https://xeroamericas.partnerlinks.io/79afz10exu7dThanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me @ambitiousbookkeeperFor more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:Visit our website: https://www.ambitiousbookkeeper.comFollow the Blog: https://www.ambitiousbookkeeper.com/blogConnect on Instagram: https://www.instagram.com/ambitiousbookkeeperConnect on Threads: https://www.threads.net/@ambitiousbookkeeperConnect on Facebook: https://www.facebook.com/serenashoupcpaThank you for your support of our show. If you haven't left a review yet it's super simple. Please go to ambitiousbookkeeper.com/podcast and leave your review.Podcast Publishing Tools we use:Editing → Sabr Media LLC: https://www.iangilliam.com/sabr-media-llcDescript: https://get.descript.com/u7lubkx09073 (affiliate link)Buzzsprout: https://www.buzzsprout.com/?referrer_id=1753696 (affiliate link)Subscribe to stay in the know about Black Friday: ambitiousbookkeeper.com/subscribeBlack Friday Sale happens November 28 - Dec 2 Get access to the Dubsado Decoded Private Podcast Series here>>
Visual Expertise and Diagnostic Accuracy with Claudia Mello-Thoms, PhDIn this episode of The Girl Doc Survival Guide, Christine interviews Claudia Mello-Thoms, PhD, an Associate Professor of Radiology and Biomedical Engineering at the University of Iowa. Claudia discusses her research on visual search, medical image perception, and why errors occur in reading radiological images. Key topics include the use of eye tracking to detect unconscious viewing patterns, the different diagnostic approaches of experts and novices in pathology, and the concept of visual templates aiding rapid diagnosis. Claudia shares insights into how experts efficiently use low magnification to guide further detailed inspection, and the cognitive load differences between experienced and inexperienced diagnosticians.00:00 Introduction to Claudia Mello-Thoms00:47 Eye Tracking in Radiology02:12 Pathologists and Microscopic Slides06:56 Visual Search Strategies in Medical Imaging09:42 Expert vs. Novice: Cognitive Processes11:35 Templates and Rapid Recognition20:48 Conclusion and Next Episode Teaser
Can you use 3D-printed models in competitive tournaments? We examine the rules, community views, and GW's official stance on using proxies and custom prints on the tabletop. Bourbon & Bolters Retreat: https://bit.ly/BourbonBoltersTicket GW and 3d Printing: https://spikeybits.com/gws-latest-moves-push-players-toward-3d-printing-minis/ Monument Hobbies has some of the best paints in the business: Get yours here https://bit.ly/MoumentHobbies Get your hobbies for less from Fabricators Forge https://bit.ly/FabricatorsForgeStore J15 Games Has Your Game Aids, Tokens, and Templates! Get them here: https://bit.ly/J15GamesTLW Join our Discord https://discord.gg/jvVa7tT Heretic Swag https://hereticswag.com/ Essential Hobby Products & Tools List https://spikeybits.com/besthobbysupplies Buy Wyatt's Miniature: https://spikeybits.com/store/Marine-Commander-Augustus-Jack-of-Clubs-p249197065 Table of Contents 00:00 Opening 06:35 News 24:29 3D Printing Welcome to the Long War, a new place for bringing the hobby back to wargaming! A podcast hosted by Rob Baer, Kenny Boucher & Wyatt Turk. Become a Veteran of the Long War! http://thelongwar.net/
I Asked 100 Creators How They Use AI Part 4 — Here's What They Said
Take the next step in your veterinary dentistry journey — discover how you can join Dr. Beckman's elite training community! https://ivdi.org/inv ------------------------------------------------------- Host: Dr. Brett Beckman, DVM, FAVD, DAVDC, DAAPM In this episode of The Vet Dental Show, Annie Mills, LVT, VTS (Dentistry), shares expert tips on troubleshooting dental X-rays to achieve diagnostic views and proactive strategies for managing non-vital, discolored teeth. He emphasizes the importance of adjusting techniques based on patient size and age, and knowing when to intervene versus monitor. What You'll Learn: ✅ Master techniques for capturing diagnostic caudal maxilla and mandible X-rays ✅ Discover how to efficiently troubleshoot X-ray errors for immediate improvement ✅ Understand when to use dental X-ray templates to boost workflow ✅ Simplify the process of reacquiring or replacing X-ray views in Midmark software ✅ Apply proactive strategies for treating discolored teeth in younger patients ✅ Recognize when to monitor root tips versus pursuing removal in older patients Key Takeaways: ✅ Adjust X-ray techniques based on patient size to capture complete caudal views. ✅ Proactively address discolored teeth in younger dogs to prevent future complications. ✅ Use digital radiography's immediate feedback to quickly adjust and retake shots. ✅ Don't always remove root tips in older patients if there are no radiographic changes. ✅ Templates improve workflow, but practice is needed to avoid slowing down the process. ------------------------------------------------------- Transform your dental practice today — request your invite to the Veterinary Dental Practitioner Program: https://ivdi.org/inv Explore Dr. Beckman's complete library of veterinary dentistry courses and CE resources! https://veterinarydentistry.net/ ------------------------------------------------------- Questions? Leave a comment below with your thoughts, experiences, or cases related to veterinary dentistry! ------------------------------------------------------- Veterinary Dentistry, IVDI, Brett Beckman, Dog Dental Care, Cat Dental Care, VetTech Tips, Animal Health, Veterinary Education, Veterinary Dental Practitioner Program, Vet Dental Show, Dental Radiographs, Tooth Extraction, Non-Vital Teeth, Discolored Teeth, Root Tips
The Bulletproof Dental Podcast Episode 412 HOSTS: Dr. Peter Boulden GUEST: Cassie Kellner DESCRIPTION In this conversation, Peter Boulden and Cassie Kellner discuss the importance of Standard Operating Procedures (SOPs) in dental practices. They explore how SOPs can enhance efficiency, improve onboarding, and create a better work environment. Cassie shares insights on using Trainual to develop and manage SOPs effectively, emphasizing the need for team involvement and the integration of technology. The discussion also includes success stories and practical tips for implementing SOPs in dental practices. TAKEAWAYS SOPs are essential for creating structure in dental practices. Digital SOPs are more effective than paper manuals. Micro learning is key to engaging team members. Start with the most frequently asked questions to create SOPs. Team involvement in SOP development increases buy-in. Technology can streamline SOP management and training. Creating a playbook is crucial for onboarding new staff. Regular updates to SOPs are necessary for ongoing relevance. AI can assist in creating and managing SOPs. A well-structured playbook enhances patient experience and team clarity. CHAPTERS 00:00 Introduction to SOPs in Dentistry 04:29 The Importance of Digital SOPs 07:29 Understanding SOPs and Micro Learning 10:44 Onboarding and Employee Retention 13:30 Overcoming the Daunting Task of SOP Creation 16:26 Building a Foundation for Your Practice 19:27 Creating Team Buy-In for SOPs 22:33 Templates and Tools for Startups 23:53 Embracing Growth in Dentistry 29:18 The Importance of a Playbook 29:38 Success Stories: Transforming Practices 34:55 Leveraging AI for Efficiency 41:21 Finding Clarity and Support 43:03 Outro REFERENCES Bulletproof Summit Bulletproof Mastermind BPTRAINUAL.com
Is DIY resin as good as GW kits? Where does it fail & what's already better? We weight in on the hobby's biggest debate. Bourbon & Bolters Retreat: https://bit.ly/BourbonBoltersTicket GW and 3d Printing: https://spikeybits.com/gws-latest-moves-push-players-toward-3d-printing-minis/ Monument Hobbies has some of the best paints in the business: Get yours here https://bit.ly/MoumentHobbies Get your hobbies for less from Fabricators Forge https://bit.ly/FabricatorsForgeStore J15 Games Has Your Game Aids, Tokens, and Templates! Get them here: https://bit.ly/J15GamesTLW Join our Discord https://discord.gg/jvVa7tT Heretic Swag https://hereticswag.com/ Essential Hobby Products & Tools List https://spikeybits.com/besthobbysupplies Buy Wyatt's Miniature: https://spikeybits.com/store/Marine-Commander-Augustus-Jack-of-Clubs-p249197065 Table of Contents 00:00 Opening 22:30 News 43:02 3D Printing Welcome to the Long War, a new place for bringing the hobby back to wargaming! A podcast hosted by Rob Baer, Kenny Boucher & Wyatt Turk. Become a Veteran of the Long War! http://thelongwar.net/
Even with all the AI training apps and free workout programs out there, real coaching still matters. In this episode of Barbell Logic: Beast Over Burden, Niki Sims and Andrew Jackson explain why coaching remains essential for lifters who train for strength, health, and longevity. They explore how personalized feedback, accountability, and real human judgment can never be replaced by algorithms or templates. Through a live Q&A, they answer listener questions about core strength, nutrition, joint pain, and mindset—and show how consistent, adaptable coaching leads to lasting results. You'll learn why a good coach helps you navigate life's changing variables, how to train smarter as you age, and how to stay consistent in both your workouts and your nutrition. Whether you're a beginner or an experienced lifter, this conversation will remind you that you don't need to compete to need a coach. Coaching isn't just for elite athletes—it's for anyone who wants clarity, consistency, and confidence in their training. Strength for life isn't built through perfect programs; it's built through guided progress and real accountability. What You'll Learn In this live strength and nutrition Q&A, you'll discover: Why AI and free training templates can't replace a coach. How to build stronger core stability through barbell movements. A simple meal plan built around real food (and sandwiches). How to train around joint pain without giving up progress. The difference between group and one-on-one coaching—and which might fit you best. How coaching can transform not only your training, but your life outside the gym. PS - IF YOU'RE INTERESTED IN TAKING ONLINE COACHING FOR A TEST RUN, CHECK IT OUT HERE. Connect with the hosts Niki on Instagram Andrew on Instagram Connect with the show Barbell Logic on Instagram Podcast Webpage Barbell Logic on Facebook Or email podcast@barbell-logic.com
Tiff and Dana discuss how to achieve full team alignment on periodontal policies and protocols, even when it's the last thing you feel like doing. Their tips include which habits to build upon, which templates for conversation with the patient are most educational, maintaining team alignment, and more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript The Dental A Team (00:00) Hello Dental A Team listeners. We are back with you with us today I have Ms. Dana and I'm so excited to do these podcasts. I have podcasts all day I have podcasts with you Dana. I podcast with Britt today I never get Britt on these suckers anymore and then I think I'm Kristy later, too So it is a whirlwind of podcasting day. Thank you for letting me, you know Just bust it out and get all of you guys here today I'm really excited. I'm really excited for the one we just did. We record these just kind of like back to back to back just so you guys know in case you were wondering how this actually happens. We're not live right now. I wish we were. That'd be super cool. But it'd be really time consuming at the same time. But we just did a really fun one. I'm excited for them to hear about it. Dana though, I haven't asked you lately just how's life. had, it sounds like a full weekend of kiddos sports. Dana (00:54) Mm-hmm. The Dental A Team (00:54) ⁓ But you personally, you guys, talked about consistency in this last one. And you personally, you have some of the best consistency that I've ever seen anyone maintain. So number one, I think my big question that might be on everyone's mind is why? How do you maintain that consistency? You show up for everyone, but you still show up for yourself. You still do your workouts. You still make sure that your path for your own health is one of the most important aspects of your life. So Dana, how do you maintain that? Dana (01:29) Yeah, I think that just I learned early on in life, right? Like, especially with my health, like I had a point in my life where my health cup was pretty much empty and I had nothing to pour from. And so I just promised myself when I made it through that, that like, I would always prioritize keeping that like as a priority. And ⁓ it's just something that like, I've shown up for for myself. ⁓ And to like, because I've shown up, it just, I don't know, like it just keeps me saying it makes me a better mom, it makes me a better friend, it makes me a better partner, it makes me like, just better in so many ways, because I do take that space. And I don't always like, there's guilt, for sure that I do it and that I take the time and that you know, like I put other things aside to do it. But I think what it like, reaps and benefits and rewards for me outweigh those things. And so I'm truly on to the point now where I have kept it so consistent that when I fall off I feel terrible. The Dental A Team (02:43) Yeah, yeah, that's the real deal now. Yeah, I love that. I think that the things you pointed out there just your why is big enough. And I think a massive reminder to everyone that typically for a human being to make a change in life, it has to be hard enough. Like, we don't change things that don't feel like they're not working, right? That haven't like sprung up as a quote unquote, like broken piece of life yet, right? Like however you want to word it. If it's not hurting, we don't typically think, we're not thinking about it. If it's not hurting, we're just not thinking about it. So why are we addressing things we're not thinking about? So when it finally does get bad enough, I think I had a similar story, not the degree of health, but a similar instance where it was just like I hit the spot where it's like I actually don't have a choice. I either take care of myself or my health continues to deteriorate. So was honestly, it was easy at that point. So it's interesting because it's so easy, I think for us from the outside, especially for you and I for fitness and health, like I think you and I have, I can imagine you're the same like my whole life. It's been in my, it's been in my being for as long as I can remember. So it was very easy to see that in myself and to see that in my life and to see where. the consistencies or the inconsistencies are, but it's interesting to take a step back and see how relatable it is to just so many aspects of life. And if we applied those same steps and processes, the same thought to other aspects of life, how different things could look. And we narrow that focus because I think fitness and health just like, I don't know, I feel like it's like a box to check instead of like, away and for you and I like it's a way especially for you and so it's just gives you the template for other areas which I think for us makes a lot of times consulting fun. I think it's more fun and it's a little bit easier for us to sometimes see the structure of what needs to happen because it's literally mimicking the results that we've seen in other areas of our life and first So happy you're here, Dana, because had you not taken that initiative, things could look very different today. And I'm very happy that you did and that you dedicated to yourself and that you continue to. Second, you were teaching your kids the most important valuable lessons of their entire life. And it's so cool to watch you do that and to watch you show up for yourself, but for them too. I've always taken that stand with it. They're like, Brody's going to know that exercise is for health. It's not for the other. ideas in there. So I never wanted him to, you know, have whatever complications with health and fitness in his life. So I made it a priority for me pretty early on in his life because of that. And then really had to about six years ago. So I applaud you for those pieces. And I just think it's really, really cool. And I think it kind of stems and spurs into a more fun version of today's podcast. Because I really do think that that consistency and again that template that you have for like no I'm just going to do it and some days, you know I'm sure you wake up like I do or I'm like today's not the day and then it's like no just go just go it's 30 minutes It's an hour of my life. Like just go and you will always feel better afterwards So sometimes life comes in and this task or this duty comes in and it's like this feels like it's gonna be really hard I don't really want to talk to this person about this thing I'll do it next time. And the I'll do it next time only slides us backwards. And we see that with the health and fitness very easily. If we don't go to the gym today, like we're sliding backwards to tomorrow. But in these conversations that we're talking about today with the perio, everyone's favorite word, perio, and being in alignment on the periodontal care kind of makes me think of those areas where we really do slide backwards because we're like. I don't really want to have that hard conversation or, that kind of borderline or I don't know what we would classify this as. I'm just going to probe you today. Maybe they'll see somebody else next time. Like you're my, you're one of my favorites, Brits, my other favorite, ⁓ perio brain to pick when it comes to stuff like this, because really getting alignment on that can look like so many different things and consistency on the alignment I think is one of the key pieces. And Dana, there's so much to pick apart in there. I'm obviously alluding to have the hard conversations with the patients when they need deep cleaning, even if they've been coming to your practice forever. I don't care, just do it. But how are the doctors important in your opinion and from a hygiene standpoint in gaining the alignment within the periodontal care, within the periodontal policies and protocols? Because we can tell a hygiene team to go do it, but I feel like without the doctor, we're like 90 % there. Dana (07:22) Mm-hmm. ⁓ Yeah, and and I really and truly feel like the doctor is so crucial in to me. It's like, ⁓ we have to do in this situation is build a plan and then create habits stacking for our hygienists like to do it right. And I think that the doctor is so crucial in setting up the standard of care for perio like what are the expectations for the hygiene team for each specific perio service within the practice? What are our parameters? What are our guidelines? That way, when a patient walks in, no matter which hygienist they see, the same thing is recommended. Also too, it gives a very clear roadmap for the doctor to back you up. You've built it together. So you know that if you follow the protocol, the doctor can confidently back you up. You know that you'll get that every time that they walk in the room. And then lastly, importantly, just as important, it allows you to ⁓ confidently have the discussions that maybe you haven't. And I've seen an office as to where we built the protocol and there are moments of maybe we disagree, right? Maybe we see something different on an x-ray or maybe we see, you know, we probe slightly different or our angles are a little bit different or I've got a doctor versus a hygienist that one presses a little bit harder when they probe, right? But it allows us to definitively be able to make a decision and say, we default to the protocol. This is what the protocol The Dental A Team (09:08) Yeah. Dana (09:16) says when we have this many millimeters in probing depth, this many, and this is how often we do those things. This is the cadence in which we bring them back. These are the results that we expect to get it. And so when you have that outline, whether you are so far from it when you start or whether you're like pretty close to it when you start, it's okay. It's just build your roadmap of what you want your The Dental A Team (09:23) Yeah. Dana (09:41) period to look like in your practice first. And doctors play such a key role in developing standards of care with hygienists. The Dental A Team (09:50) Yeah. my gosh, that was beautiful. something you said at the beginning was the habit stacking and then something in pieces, ⁓ kind of pulling those together, the habit stacking, mentioned, basically you mentioned templates, right? Templates of how to get there. So I think the first template that a doctor in that habit stacking, which is 101 of anything, accomplishing anything in life, it just generally gets put on the health and like fitness industry. ⁓ side of it, but anything is habit stacking to create any kind of habit you're going to have it stack. So what you're saying there and what it makes me think of is like realistically the initial template, like what do I do with my patient? So you mentioned probing. So I think that habit stacking is like probing how often that's your, that's your first habit. Like how do we implement the x-rays and the probing at a certain interval to get the result that we want. And if we want to be able to diagnose periodontal disease, we've gotta have the x-rays and the perio charting. So then it's like, okay, our first habit is getting these things into the appointment. Our second habit is diagnosing accurately and having those three to four periodontal classifications, that's the word I want there, that we can choose from and making sure that we're in alignment on those. There's so many, you guys, you can get recommendations. You can get 15 recommendations on anything anymore. So just be careful what you're looking at. That's a true space of alignment. What is a one to three periaprobe? One to three millimeters, what does that mean? What is three to five? What is five plus? And then what is, we're referring this out. So I think when you're talking habit stacking from an outsider's perspective, I am not a hygienist, I would imagine if I were to sit in your seat, these are the things I would need. to get this started and the consistency on time, like how often are we periaprobing? How often are we taking these x-rays? Dana, I think those come from the doctor and I know I might've just made so many hygienists so angry because I know that I have this conversation so many times. You are a provider but at the end of the day, like it is the doctor's practice and the doctor's license and those types of recommendations have to come from Dana (12:11) you The Dental A Team (12:15) him or her where they're saying, I want bite wings once a year. I want bite wings every six months. I want perioprobes once a year. Dana, is that the kind of habit stacking and templates that you're looking for too? Dana (12:27) Yep, You're spot on in there. How do we gather the information that we need to make our period diagnosis or to make our cleaning recommendation with our patients and outlining and defining how often we do that, when we do that. What it means to do that, like what are we doing ⁓ is your first and foremost foundation. And then it is like bridging into what we do end up diagnosing, right? So what treatments do we choose and when do we choose them? So that's your perioprotocol, right? That is when do we do localized SRP? When do we do generalized SRP? What is scaling in the presence of gingivitis in this office, right? Because that's a term that's very broad. So how many bleeding points? do we have to have? it have to be in all four quadrants? Does it have to be 20 bleeding spots? What does that look like in your office? ⁓ What is a perio maintenance? What do we do? mean, even farther as far as, when do we refer out? If we... aren't, that's one time that I see that hygienists maybe sometimes disagree because it's hygiene comfort. Then I always say default to who you recommend to. If you have a periodontist that you love in your area, call them and say, hey, at what point would you really like to see them in your office? And we start to kind of go back and forth with this patient. So that way it's a very, very cut and dry of what we follow. Right? And then, you know, then it becomes then it's templates for the conversation. Right? So how do we get to the conversation to educate the patient? What do we say if this has been a long term patient? What do we do if a patient refuses? Right? If they just want the cleaning that insurance covers, what do we do once they've had each of these? Right? Is it are we a yes please, perio for life, right? Like once perio, always perio. Do we have wiggle room in there, right? Like what is our, like what's our protocol for all of that? The Dental A Team (14:27) Mm-hmm. Dana (14:28) And I do feel like a lot ⁓ of doctors take the place that like, hey, my hygienists are my perio experts. And I think that like, that is a great stance to have, but I think doctors, need to be a part of building the standard in your practice. And then yes, trusting your hygienists to follow that standard for sure, and make the recommendations on the things that they see. Absolutely. But I do think it's crucial that the doctors are part of the standard setting within their own practice. The Dental A Team (14:54) Yeah. Oh, you nailed it. I couldn't agree more. And that's coming from a non hygiene standpoint. And you just heard a hygienist word straight from her mouth. And I think even the most, I'm gonna say it stubborn and hard headed hygienist who are like, no, this is my world. It is your world. But I think even the most stubborn, hard headed or strong willed is probably a better word to use. Hygienist will agree that structure. helps progress. And if there is a structure to be had, there's input to be had, I think anyone would prefer that input upfront and honestly than on the back end saying like something went wrong, right? I didn't do something correctly. Well, we've all said it like, well, you didn't tell me that I didn't know, right? Or I didn't know you wanted it that way. This is the space to get all of that stuff out on the table first. And doctors, for you to be like, my standard of care is X, Y, Z. And a hygienist to be like, well, tell me more about that because I think this. You know, I think ABC. And a doctor's like, cool, this is why I think X, Y, Z. Why do you think ABC? This is a space to have conversation. it's not, Dana, what you're saying is everything you said was a conversation. So it's more about Everyone being able to bring to the table their own knowledge, what you guys have learned, we've all gone, everyone likely has gone to a different school, right? Hygienists go to a different school, typically university, than the doctors do or trade school or wherever it's from. Doctors in most practices, it's rare that you have even associates that have gone to, everybody's gone to the same school. So there's different schools of thought depending on where your training was. And there's different opinions. I walk into some practices that floss is floss. I walk into other practices that there's like, do not use glide, or do not use whatever on the wall, and it's coconut floss. And then there's other practices that are like, don't eat coconut. You just pick and choose. It's all just the best that you guys can come to terms with. And so I think that it's more of a sharing of ideas coming with the standards and protocols. Now, there are things that will be like, There are things that will be a discussion and I think everything is a discussion. ⁓ There are things that will be flexible, there's things that won't be super flexible. Like x-rays are probably not a super flexible spot. How often are you periaproping? Because these are based off of standards, literally standards of care for their licenses, but it's still a discussion. And I know I've had hygienists that are like two years bite wings, but doctors are firm on one. Like, cool, just take the bite wings. That's the standard of care. and come to an agreement. And Dana, think that based off what you're saying, like that alignment is not just a, this is the box you stay in, but it's a conversation. And what you said earlier kind of resonated with me too, because I do see sometimes, oftentimes where doctors are like, yeah, we'll do a perio alignment meeting and meeting Mondays, we'll do meeting Mondays and we'll do perio alignment meeting. And they've got a patient, they're doing a crown while hygienists are meeting. And then hygienists come out. They're like, this is what we decided. And doctors are like, OK, I'll review it. I was like, come on, just be at the meeting. Right, Dana, do you think? Dana (18:16) yeah. Yeah, I see that a lot. And then, you know, then it sits on a doctor's desk or, or a doctor does review it and has notes, but like the notes don't get to the team or then it doesn't get even fully rolled out because we're still kind of waiting to see like, did we agree? Do we agree? Like, where is this? Where is this thing? And and I think the doctors being part of the meeting and part of the The Dental A Team (18:33) Mm-hmm. Dana (18:42) conversation, I just feel like you leave with alignment and you leave with buy-in. When a doctor is just is a part of that because I feel like, As a hygienist, I never wanted to feel as if like I was doing something that was outside of what the doctor wanted as far as care for their patients. And so I think when they're part of the discussion, they're part of the building the standards, they're part of mapping out those habits stacking and the pieces that they want to see. I think then it makes sure that no matter what patient is in the chair, no matter who they see, right, everybody is aligned and everybody is doing like what is desired for that specific office. The Dental A Team (19:29) Totally, I agree. think this was so cool. And I think we spun this in some fun directions today that were a little bit different than ⁓ areas we've spoken before where it was much more structured. This one is a little, slightly less structured. There's still structure to it, but it's more giving you guys the knowledge base to understand that you get to build the structure as a team together too. Our structure, our recommendations, your action items today. Schedule a perio. alignment meeting. A lot of times these get put in the schedule as a hygiene team meeting or a hygiene department meeting and they're going to talk about perioprotocols and doctors don't think they have to attend or it's not on their schedule at all. But doctors who are listening, hygienists who are listening, office managers who are listening, schedule a full team alignment even if you're like, hey, we don't have issues, we diagnosed just fine. I just come together once, at least once a year, probably once every six months or so. Just make sure we're all on the same page, you guys. And I think Dana, Something I've seen happen the most frequently is any kind of addition to the team, even Steril Tech, who's helping turnover rooms, any kind of addition to the team, those are the pieces that get lost first. That consistency becomes inconsistent and we lose the template. So first and foremost, make sure you guys have alignment meetings and then make sure you have some sort of a structure or a checklist on what are the things that these alignment meetings... One, what are we trying to gain? Like what is the goal of the alignment meeting? And what are we going to cover? So templates A to Z, our x-rays, our perioprobing, our exams, how often do you have to have a doctor in the room for an exam? All of these pieces that might to some of you guys listening now be like, that's crazy that practices deal with this. But if you don't have it, there will come a day, there will be someone that it gets lost on. So just make sure it's there. So Dana. Let me know if you have any more action items. My first one, schedule that alignment meeting. Second, make sure there's templates. Make sure you guys know what you're working towards and why. And then implement. And I think, Dana, when we're building out Perio protocols, I think it would be safe to say you should be able to implement those within a quarter. So if you've got the alignment meeting scheduled, you hashed out on the meetings, you should be, if you do it quarter one, you should quarter two, be able to roll out those Perio protocols. Do you agree, Dana? Dana (21:51) Yeah, I do. I agree with that for sure. And then I think the last action is if you already have a perio protocol in place, make sure that every hygienist on your team knows it and make sure it is updated. Right. I think that, you know, there are some things that in the perio world have changed and will continue to change. And so I always say when you build these protocols or you build these templates and you have alignment, it's not just like set it and kind of forget it. Make sure it gets added to onboarding packets for new hygienists. Make sure that we, you know, continue to kind of check in and see what we're doing. Make sure that we've got tracking in place and make sure that we update those things as Perio changes because, you know, grading and staging is now here and pieces that if you've had a long term Perio protocol, we may need to add or consider updating. The Dental A Team (22:40) Totally, beautiful, thank you. I am leaving it at that. Everybody, if you were listening in the car, go listen again, write these things down. If you were listening, I don't know, anywhere else, I hope that you were taking some awesome notes. If not, listen again. The recordings are here for just that. So, share this with a friend, you guys. Everyone needs to know these Prairie Protocols. This is massive. It is a huge space that is underdeveloped in a lot of practices, I would say most practices. the perio space is underdeveloped. So these are some really quick, easy tools to get that ball rolling without having to take extra courses and laser certifications and all of these things. Those would be like step two or three. These are your first steps. So go do the things you guys drop us a review. We always like to see those five stars and know what you loved and any ideas that you have to add to what we talked about. And then Hello@TheDentalATeam.com. That was a hard one to say today. ⁓ is where you'll reach us. If you have any questions or you want any templates or ideas, just shoot us an email, you guys. do, Dana and I do get a lot of those requests straight to us from our Hello team. So just let us know how we can best help you and we'll catch you guys next time. Thank you.