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Adam Hansmann is the co-founder of The Athletic, a subscription-based sports journalism website. The Athletic was acquired by The New York Times for $550 million in 2022. In this episode we go over the genius business model of The Athletic in starting a subscription business back before they were commonplace, how The Athletic started and lessons learned along the way!
Our guest today is Adam Hansmann, co-founder of The Athletic. The Athletic launched in 2016 when the idea of paying for content was still considered contrarian and newspapers & local coverage of sports was dwindling. Yet Adam and his co-founder built something that they wanted, solving a problem they experienced in their own lives and riding this massive market expansion. Adam shares a lot of the lessons that he took away from his experience building The Athletic and there is a lot to learn here. Please enjoy this conversation with Adam Hansman. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00:00) Welcome to Making Media (00:01:45) First question - The playbook for subscription based businesses (00:05:35) User-centric development, as opposed to advertiser-centric in media (00:07:32) Adam's reflections on the state of media and business development (00:09:24) Managing feedback in the subscription model between readers and journalists (00:12:21) The level of transparency in company meetings and how positivity affects the team (00:15:02) Adam's strategy when exploring alternative channels beyond Twitter to reach a broader audience (00:17:16) Long-form journalism pieces and how it affected subscription performance (00:18:42) The importance of bundling in The Athletic's business (00:22:09) Insights revealed when transitioning from local coverage to national content (00:23:17) Adam's key factors for fostering long-term alignment with employees (00:25:36) How funding constraints in the early days influenced the business operations (00:28:07) The implementation of The Athletic's pricing model and the factors that have contributed to its consistency over time (00:30:37) Balancing the app and website as an all-in destination versus leveraging other platforms (00:32:43) Subsequent changes since being acquired by The Times (00:34:03) Add-on businesses like events and merchandise and their relevance to the overall business strategy (00:35:21) The integration of multimedia components such as podcasts and videos (00:37:15) Navigating the transition into The Times, ensuring the preservation of existing culture and fostering alignment for the next phase (00:39:51) Potential opportunities and initiatives that Adam is excited about (00:42:59) Debrief Learn more about your ad choices. Visit megaphone.fm/adchoices
Coomer and Hummer are joined by Adam Hansmann, Co-Founder of The Athletic, to chat about his love of Cincinnati Bearcats basketball, Notre Dame's upcoming clash with Cincinnati, and his journey with The Athletic. Later, the guys are joined by Sam Elliott to review the lines of the week (44:28). If you haven't already, make sure you subscribe to The Athletic for Justin Williams' outstanding coverage of the Cincinnati Bearcats football and basketball programs, as well as The Athletic's elite coverage of college sports, MLB, NFL, NBA, and more. Music: "Cincinnati Hat" - Showtime Twitter: @CincySlangin Instagram: @CincySlangin Email: cincyslangin@gmail.com
Part Three of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's expansion into the U.K., how the team got through the shutdown of sports and challenges that lay ahead. Writers, Marcus Thompson, Anthony Slater, Zach Harper and David Aldridge give their thoughts as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part Two of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's first steps into the marketplace. The challenges they met selling this idea to investors, and journalists they were trying to recruit, specifically with the expansion into the Bay Area. Writers, Marcus Thompson and Anthony Slater give their thoughts on that process as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part One of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode we hear from The Athletic's co-founders Alex Mather and Adam Hansmann about how they met, how an idea for better sports coverage materialized into a significant media player in the sports landscape and the spirit at the heart of The Athletic's culture.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part One of The Athletic’s Origins story for Dell Technologies ‘Small Business Podference’ series. In this episode we hear from The Athletic’s co-founders Alex Mather and Adam Hansmann about how they met, how an idea for better sports coverage materialized into a significant media player in the sports landscape and the spirit at the heart of The Athletic’s culture. For the complete lineup of episodes, visit delltechnologiespodference.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Part Three of The Athletic’s Origins story for Dell Technologies ‘Small Business Podference’ series. In this episode The Athletic’s co-founders Alex Mather and Adam Hansmann continue on about the company's expansion into the U.K., how the team got through the shutdown of sports and challenges that lay ahead. Writers, Marcus Thompson, Anthony Slater, Zach Harper and David Aldridge give their thoughts as well. For the complete lineup of episodes, visit delltechnologiespodference.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Part Two of The Athletic’s Origins story for Dell Technologies ‘Small Business Podference’ series. In this episode The Athletic’s co-founders Alex Mather and Adam Hansmann continue on about the company's first steps into the marketplace. The challenges they met selling this idea to investors, and journalists they were trying to recruit, specifically with the expansion into the Bay Area. Writers, Marcus Thompson and Anthony Slater give their thoughts on that process as well. For the complete lineup of episodes, visit delltechnologiespodference.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Part Three of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's expansion into the U.K., how the team got through the shutdown of sports and challenges that lay ahead. Writers, Marcus Thompson, Anthony Slater, Zach Harper and David Aldridge give their thoughts as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part One of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode we hear from The Athletic's co-founders Alex Mather and Adam Hansmann about how they met, how an idea for better sports coverage materialized into a significant media player in the sports landscape and the spirit at the heart of The Athletic's culture.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part Two of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's first steps into the marketplace. The challenges they met selling this idea to investors, and journalists they were trying to recruit, specifically with the expansion into the Bay Area. Writers, Marcus Thompson and Anthony Slater give their thoughts on that process as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part One of The Athletic’s Origins story for Dell Technologies ‘Small Business Podference’ series. In this episode we hear from The Athletic’s co-founders Alex Mather and Adam Hansmann about how they met, how an idea for better sports coverage materialized into a significant media player in the sports landscape and the spirit at the heart of The Athletic’s culture. For the complete lineup of episodes, visit delltechnologiespodference.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Part Two of The Athletic’s Origins story for Dell Technologies ‘Small Business Podference’ series. In this episode The Athletic’s co-founders Alex Mather and Adam Hansmann continue on about the company's first steps into the marketplace. The challenges they met selling this idea to investors, and journalists they were trying to recruit, specifically with the expansion into the Bay Area. Writers, Marcus Thompson and Anthony Slater give their thoughts on that process as well. For the complete lineup of episodes, visit delltechnologiespodference.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Part Three of The Athletic’s Origins story for Dell Technologies ‘Small Business Podference’ series. In this episode The Athletic’s co-founders Alex Mather and Adam Hansmann continue on about the company's expansion into the U.K., how the team got through the shutdown of sports and challenges that lay ahead. Writers, Marcus Thompson, Anthony Slater, Zach Harper and David Aldridge give their thoughts as well. For the complete lineup of episodes, visit delltechnologiespodference.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Part Three of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's expansion into the U.K., how the team got through the shutdown of sports and challenges that lay ahead. Writers, Marcus Thompson, Anthony Slater, Zach Harper and David Aldridge give their thoughts on that process as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part One of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode we hear from The Athletic's co-founders Alex Mather and Adam Hansmann about how they met, how an idea for better sports coverage materialized into a significant media player in the sports landscape and the spirit at the heart of The Athletic's culture. For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part Two of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's first steps into the marketplace. The challenges they met selling this idea to investors, and journalists they were trying to recruit, specifically with the expansion into the Bay Area. Writers, Marcus Thompson and Anthony Slater give their thoughts on that process as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part One of The Athletic’s Origins story for Dell Technologies ‘Small Business Podference’ series. In this episode we hear from The Athletic’s co-founders Alex Mather and Adam Hansmann about how they met, how an idea for better sports coverage materialized into a significant media player in the sports landscape and the spirit at the heart of The Athletic’s culture. For the complete lineup of episodes, visit delltechnologiespodference.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Part Two of The Athletic’s Origins story for Dell Technologies ‘Small Business Podference’ series. In this episode The Athletic’s co-founders Alex Mather and Adam Hansmann continue on about the company’s first steps into the marketplace. The challenges they met selling this idea to investors, and journalists they were trying to recruit, specifically with the expansion into the Bay Area. Writers, Marcus Thompson and Anthony Slater give their thoughts on that process as well. For the complete lineup of episodes, visit delltechnologiespodference.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Part Three of The Athletic’s Origins story for Dell Technologies ‘Small Business Podference’ series. In this episode The Athletic’s co-founders Alex Mather and Adam Hansmann continue on about the company’s expansion into the U.K., how the team got through the shutdown of sports and challenges that lay ahead. Writers, Marcus Thompson, Anthony Slater, Zach Harper and David Aldridge give their thoughts on that process as well. For the complete lineup of episodes, visit delltechnologiespodference.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Part Three of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's expansion into the U.K., how the team got through the shutdown of sports and challenges that lay ahead. Writers, Marcus Thompson, Anthony Slater, Zach Harper and David Aldridge give their thoughts on that process as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part Two of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's first steps into the marketplace. The challenges they met selling this idea to investors, and journalists they were trying to recruit, specifically with the expansion into the Bay Area. Writers, Marcus Thompson and Anthony Slater give their thoughts on that process as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part One of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode we hear from The Athletic's co-founders Alex Mather and Adam Hansmann about how they met, how an idea for better sports coverage materialized into a significant media player in the sports landscape and the spirit at the heart of The Athletic's culture. For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part Three of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's expansion into the U.K., how the team got through the shutdown of sports and challenges that lay ahead. Writers, Marcus Thompson, Anthony Slater, Zach Harper and David Aldridge give their thoughts on that process as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part One of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode we hear from The Athletic's co-founders Alex Mather and Adam Hansmann about how they met, how an idea for better sports coverage materialized into a significant media player in the sports landscape and the spirit at the heart of The Athletic's culture.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part Two of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's first steps into the marketplace. The challenges they met selling this idea to investors, and journalists they were trying to recruit, specifically with the expansion into the Bay Area. Writers, Marcus Thompson and Anthony Slater give their thoughts on that process as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part Three of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's expansion into the U.K., how the team got through the shutdown of sports and challenges that lay ahead. Writers, Marcus Thompson, Anthony Slater, Zach Harper and David Aldridge give their thoughts on that process as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part Two of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's first steps into the marketplace. The challenges they met selling this idea to investors, and journalists they were trying to recruit, specifically with the expansion into the Bay Area. Writers, Marcus Thompson and Anthony Slater give their thoughts on that process as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part One of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode we hear from The Athletic's co-founders Alex Mather and Adam Hansmann about how they met, how an idea for better sports coverage materialized into a significant media player in the sports landscape and the spirit at the heart of The Athletic's culture. For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part Three of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's expansion into the U.K., how the team got through the shutdown of sports and challenges that lay ahead. Writers, Marcus Thompson, Anthony Slater, Zach Harper and David Aldridge give their thoughts on that process as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part Two of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's first steps into the marketplace. The challenges they met selling this idea to investors, and journalists they were trying to recruit, specifically with the expansion into the Bay Area. Writers, Marcus Thompson and Anthony Slater give their thoughts on that process as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part One of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode we hear from The Athletic's co-founders Alex Mather and Adam Hansmann about how they met, how an idea for better sports coverage materialized into a significant media player in the sports landscape and the spirit at the heart of The Athletic's culture. For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part Three of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's expansion into the U.K., how the team got through the shutdown of sports and challenges that lay ahead. Writers Marcus Thompson, Anthony Slater, Zach Harper and David Aldridge give their thoughts on that process as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part One of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode we hear from The Athletic's co-founders Alex Mather and Adam Hansmann about how they met, how an idea for better sports coverage materialized into a significant media player in the sports landscape and the spirit at the heart of The Athletic's culture. For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part Two of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's first steps into the marketplace. The challenges they met selling this idea to investors, and journalists they were trying to recruit, specifically with the expansion into the Bay Area. Writers, Marcus Thompson and Anthony Slater give their thoughts on that process as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Straight From The Source with Michael Russo: A show about the Minnesota Wild
Part Three of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's expansion into the U.K., how the team got through the shutdown of sports and challenges that lay ahead. Writers, Marcus Thompson, Anthony Slater, Zach Harper and David Aldridge give their thoughts on that process as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Straight From The Source with Michael Russo: A show about the Minnesota Wild
Part Two of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's first steps into the marketplace. The challenges they met selling this idea to investors, and journalists they were trying to recruit, specifically with the expansion into the Bay Area. Writers, Marcus Thompson and Anthony Slater give their thoughts on that process as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Straight From The Source with Michael Russo: A show about the Minnesota Wild
Part One of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode we hear from The Athletic's co-founders Alex Mather and Adam Hansmann about how they met, how an idea for better sports coverage materialized into a significant media player in the sports landscape and the spirit at the heart of The Athletic's culture. For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part One of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode we hear from The Athletic's co-founders Alex Mather and Adam Hansmann about how they met, how an idea for better sports coverage materialized into a significant media player in the sports landscape and the spirit at the heart of The Athletic's culture. For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part Two of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's first steps into the marketplace. The challenges they met selling this idea to investors, and journalists they were trying to recruit, specifically with the expansion into the Bay Area. Writers, Marcus Thompson and Anthony Slater give their thoughts on that process as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part Three of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's expansion into the U.K., how the team got through the shutdown of sports and challenges that lay ahead. Writers, Marcus Thompson, Anthony Slater, Zach Harper and David Aldridge give their thoughts on that process as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part Three of The Athletic’s Origins story for Dell Technologies ‘Small Business Podference’ series. In this episode The Athletic’s co-founders Alex Mather and Adam Hansmann continue on about the company’s expansion into the U.K., how the team got through the shutdown of sports and challenges that lay ahead. Writers, Marcus Thompson, Anthony Slater, Zach Harper and David Aldridge give their thoughts on that process as well. For the complete lineup of episodes, visit delltechnologiespodference.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Part One of The Athletic’s Origins story for Dell Technologies ‘Small Business Podference’ series. In this episode we hear from The Athletic’s co-founders Alex Mather and Adam Hansmann about how they met, how an idea for better sports coverage materialized into a significant media player in the sports landscape and the spirit at the heart of The Athletic’s culture. For the complete lineup of episodes, visit delltechnologiespodference.com
Part Three of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's expansion into the U.K., how the team got through the shutdown of sports and challenges that lay ahead. Writers, Marcus Thompson, Anthony Slater, Zach Harper and David Aldridge give their thoughts as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part Three of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's expansion into the U.K., how the team got through the shutdown of sports and challenges that lay ahead. Writers, Marcus Thompson, Anthony Slater, Zach Harper and David Aldridge give their thoughts on that process as well.For the complete lineup of episodes, visit delltechnologiespodference.com To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Part Two of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's first steps into the marketplace. The challenges they met selling this idea to investors, and journalists they were trying to recruit, specifically with the expansion into the Bay Area. Writers, Marcus Thompson and Anthony Slater give their thoughts on that process as well.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part Two of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode The Athletic's co-founders Alex Mather and Adam Hansmann continue on about the company's first steps into the marketplace. The challenges they met selling this idea to investors, and journalists they were trying to recruit, specifically with the expansion into the Bay Area. Writers, Marcus Thompson and Anthony Slater give their thoughts on that process as well.For the complete lineup of episodes, visit delltechnologiespodference.com To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Part One of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode we hear from The Athletic's co-founders Alex Mather and Adam Hansmann about how they met, how an idea for better sports coverage materialized into a significant media player in the sports landscape and the spirit at the heart of The Athletic's culture.For the complete lineup of episodes, visit delltechnologiespodference.com Hosted on Acast. See acast.com/privacy for more information.
Part One of The Athletic's Origins story for Dell Technologies ‘Small Business Podference' series. In this episode we hear from The Athletic's co-founders Alex Mather and Adam Hansmann about how they met, how an idea for better sports coverage materialized into a significant media player in the sports landscape and the spirit at the heart of The Athletic's culture. For the complete lineup of episodes, visit delltechnologiespodference.com To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices