Podcasts about awareness you

The four levels of learning are: 1 - Ignorance: You don’t know what you don’t know. (unconscience-unskilled) 2 - Awareness: You know you don’t know about certain things. (conscience-unskilled) 3 - Change: You make a decision to change by making a decision to gain knowledge. (conscience-skilled) 4 - Mastery: You know how to do something and you don’t have to think about how to do it. (unconscience-skilled) Learning something new does not happen overnight. Some skills take years to master, but staying in constant motion towards your goal is key! ******************************** Get your FREE copy of the Social Media Video Content Planner HERE! www.hobiejohnson.com If you are in network marketing, and NOT getting the results you want, Check out my friend Trey Bearor! He is the REAL DEAL! Check out Trey here! https://bit.ly/TreyIsTheMan If you are looking for THE most relevant opportunity in MLM / network marketing, take this brief survey and let’s talk! I promise you you won’t be disappointed! Take the super brief survey here! https://bit.ly/DisruptiveInnovationSurvey facebook.com/thehobiejohnson Disruptive Innovation YouTube hobie@hobiejohnson.com

In April of 2019, Shelly presented at the National Association of Productivity and Organizing Professionals conference on the topic of time management for ADHD clients. The challenge she ran into was how to translate the unique ADHD experience to a room full of neurotypical professional organizers and productivity consultants. The presentation was not only successful, but Shelly noticed that the strongest reactions came from the few participants in the room who also have ADHD. Shelly heard over and over again from these colleagues that her presentation helped them understand their own ADHD experiences in a new way and that they felt understood in a way they never have before. Thus was born the concept of Translating ADHD. Cause + Effect The experience of having ADHD inhibits our ability to get to cause. It's like being in the wake of your motorboat: we feel the effects of the experience but we are not in the experience itself. Having ADHD puts a veil between the the wake and the boat itself. Cam and Shelly are fascinated with how those waves are made and the ADHD connections. Translating ADHD is being able to get into the boat, to understand how it does what it does, and to make real connections between cause and effect. When we put consistent focus in an area, we can make gains around understanding, owning, and translating ADHD. Understanding ADHD: Awareness + Distinguishing Having ADHD is a paradoxical experience, because having ADHD inhibits our ability to understand our ADHD experiences. We lump the negative effects in our lives under the umbrella of ADHD without differentiating what is really going on. ADHD has us default into a binary approach to things, it's black or white or all or nothing. Either everything is right and we're killing it, or everything is wrong and we're getting killed. The big idea today is that it's not all or nothing. Distinguish by asking: What is and what is not ADHD? How is ADHD coming into the mix? What is not useful awareness? The 4 States of Awareness You are listening to this podcast because you want to create positive change, and you suspect that ADHD is inhibiting your ability to change. The place to begin is to understand the power of awareness and the different types of awareness. Unhelpful Awareness: Self doubt, negativity, lack of self confidence, self blame, victim-hood. This is a side track that keeps us in pre-contemplative awareness because we are not in a place to contemplate our options, our choices, or how to move forward.Pre-Contemplative Awareness: The state of not knowing what you know, not knowing that there is an opportunity for change. We don't yet know there is help that we can find. Acute Awareness: Painful, but necessary. The place where life is now painful enough that we know we cannot keep going the way we are going. Contemplative Awareness: The place where we know that we need to make a change. Practicing Awareness with Curiosity As coaches, Cam and Shelly don't just help people make plans. We are curious about motivation and how we can diversify motivators so that urgency is no longer the primary way our clients with ADHD are able to get to action. The Pause: Practice pausing for awareness in your day. What state of awareness are you in? What are you noticing? Curiosity: To move from unhelpful awareness to contemplative awareness, try practicing curiosity. It is not possible to have fear, self doubt, or negative self talk if you practicing curiosity because they exist in different parts of the brain. Journey Thinking: Your ADHD wants a solution right now. Part of understanding ADHD is recognizing that you are on a path of development and that real, sustained change happens slowly over time. Episode links + resources: Our Process: Understand, Own, Translate.About Cam and Shelly For more Translating ADHD: Visit our website: TranslatingADHD.comFollow us on Twitter: @TranslatingADHD

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts   A marketing executive’s go to market strategy depends on whether their company is in an established category — going after market share gains — or if they are in a new category that requires awareness building for the category itself. Utpal Bhatt is the SVP of marketing at Qubole, a SaaS platform that processes cloud data and provides support for many large companies such as Oracle and Lyft, as well as many start-ups. Utpal heads up marketing and is responsible for brand awareness, product marketing, and lead generation. In this episode, Bernie and Utpal discuss the different go to market strategies that should be used when entering a cold market versus a hot and happening market. Listen to learn how to determine if you should create a new marketing category or if you are in an existing category and need to differentiate your product. This episode is sponsored by Conversica, AI software for marketing and sales that fosters real conversations to discover the most qualified sales opportunities. Learn more at https://conversica.com Where Should You Start When Creating A Go To Market Strategy? According to Utpal, the first thing a marketing leader must decide when determining how to market a new product is whether the product belongs to an existing category or needs to be defined as a new category. All subsequent decisions such as team building, content strategy, and marketing direction stem from this initial decision. Determining if your product belongs in a new category versus an existing category requires looking at your competitors. Do you have competitors that have very similar products and services? If so, you’ll likely be entering a “hot” market. If you do not have direct competitors, then you will need to consider building a new category to market your product or service. How To Create A New Category If you find that the best strategy is to create a new category, prepare to build the audience for the category. The key to successfully creating a new category is to drive awareness, encourage adoption, and look to capitalize through monetization. Driving awareness requires having the right spokesperson, someone able to describe and articulate the value of the category and how it addresses a business problem for your target customer. You then need to build awareness by creating content that supports the thought leadership of your product within the category and provide training initiatives. Once you have a spokesperson and content for this person to share, you then need to create a platform for your speaker to market from. Hosting events and creating a social media platform are just two of the ways that your spokesperson can reach your audience. After you have driven awareness to and about your product within the category, you then need to encourage adoption of that product. This is done by creating a community of people who are excited and motivated to spread the word about the value of the product. Your community will want to write blogs and post on social media because they “love” the product and the category. Finally, the goal of every marketing campaign is to capitalize on monetization. When creating a new market category, monetization is a long game that is best enhanced with appropriate targeting and segmenting of the community you built during the adoption phase. As awareness grows and adoption solidifies, monetization occurs with a portion of the loyal community you have built. Differentiation Is Key To Marketing In A Hot And Happening Category If your product already has a category to market within, then the key to a strong go to market strategy is differentiation. How does your product differ from others in the category, and how are those differences beneficial to your target customer? Take hold of market-share by creating content and a messaging strategy that works together to differentiate your offering from the rest of the competition. Should Your Go To Market Strategy Change Based On Category Heat? Going to market in a new category versus one in a hot and happening category requires a very different team building strategy. When you are building out a category, you initially need a renaissance sales rep, a person who will approach all aspects of the product and can hand-hold each prospect through the entire process. Once the category is established and built out, the type of salesperson you need to hire is very different. In a hot market, the category has already been created and built out. Rather than explaining the value of the category to a prospect, the salesperson needs to identify the most likely prospects based on recognized need. The goal is not to go after every single person in the category but to target those businesses and prospects who are most likely to recognize how your product meets their need in the category. For example, when analytics was a new category, the renaissance sales reps explained the value of analytics. Now, data analytics sales reps sell the unique virtues of their specific analytics system to prospects who are best-fit candidates for their analytics product. If you are creating a new category, your content needs to speak to the benefits and of your product and how to use it within the category. In a hot market, your content needs to show how your product is unique and valuable as measured by authorities in your niche. While there are many other concepts and ideas to consider when evaluating entering a hot versus new market, this conversation provides a wonderful high-level overview of considerations when choosing your marketing category and strategy. Don’t miss this opportunity to learn from this conversation with Utpal Bhatt! Featured on This Episode Connect with Utpal on LinkedIn Utpal Bhatt on Twitter: @bhatt_utpal Qubole - the company where Utpal serves as SVP of Marketing Qubole on Twitter: @qubole Qubole on Facebook: @qubole Connect with Qubole on LinkedIn Outline of This Episode [1:50] Introduction to Qubole and Utpal’s role as SVP of Marketing [2:54] Should you create a new category or enter an existing category? [4:20] Where do you start when creating a new marketing category? [5:30] The three-step approach to creating a new category [5:55] What does it look like to drive awareness, adoption, and monetization? [7:00] Awareness: You need the right salespeople, content factory, and exposure plan? [10:10] Adoption: Easy to access education, training, tips and tricks, and samples [12:00] Monetization: Requires targeted audience segmentation based upon the community that was built in the adoption stage [14:55] Build your team gradually beginning with the awareness and adoption groups [17:58] When in an established category the strategy should be differentiation-centric [20:10] Distinction in going to market in a new category versus an established category [25:15] Bernie’s summary of the conversation Resources & People Mentioned This episode is sponsored by Conversica, AI software for marketing and sales that fosters real conversations to discover the most qualified sales opportunities. Learn more at https://conversica.com Hubspot’s 2019 Inbound Event The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast   Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above.

You know Vogue's 73 questions? I'm answering them today! I actually don't think I answered all 73 but we got most of them plus a bunch of your great ones! The 73 questions include: What did you do for the first 30 minutes of your day? What's a typical lazy day? What was the last emoji you used? What's it like living on Cape Cod? If it wasn't Cape Cod, where would it be? Who's career do you admire & respect the most? What's the most overused phrase right now? What drives you the most crazy right now? Listen to today's episode for the rest! Plus, my answer to listener questions including: I lack long-term motivation. I am confused why some days I want progression and other days I don't care. Is my WHY too weak? How do I stop mindlessly eating? How can we motivate those we love to lose weight and get healthy? Resources: Get on board for the free e-series about mental & emotional spring cleaning! It kicks off Monday May 6th! The wait list is now open for the Summer 2019 12 Weeks to Transformation! Join the Primal Potential Facebook group! Change Maker Part 1: Awareness You can submit questions and topics for the show here. Follow Elizabeth on Instagram!