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"Bangarang!” is the battle cry of the Lost Boys in Hook as they take part in the most extraordinary food fight in cinematic history. It’s this very scene that inspired my kids to suggest a messy, sticky, ooey-gooey kick off to summer break. Join us for Creative Mama [Episode 53] as Abbi relays the tips, tricks, and experience her kids had as they squirted, threw, and flung all sorts of food. *** People, Places & Things in This Episode: Connect with Abbi on Instagram ZasinZebra.com, the home of Creative Mama and other pursuits Support the show by making a donation Shop on Amazon through our Affiliate store For the same price you’d pay for your items anyway, you can support the Creative Mama Podcast by shopping through this link. Thanks for your patronage!

So you are thinking of starting a podcast for your business? It's one of the best reasons to gain notoriety and establish value for your community. But starting a podcast doesn’t mean it will bring success all on its own. A lack of monetization can quickly make a podcaster doubt the benefits.  We all want to see results when we venture in new endeavours and unfortunately when we don’t see those returns on investment (ROI) it's easy to lose steam. When you approach your podcast with the right mindset and strategy, it truly can get you more clients and partnerships. On Amplify Your Success Podcast episode 230, my guests John Corcoran and Jeremy Weisz of Rise25 join me to discuss some of the ways you can leverage a podcast to create even more opportunities as well as land new clients. One of those tips is to invite guests to your show that add value to your business, such as collaborative partners. Partners often share your target audience and will help you boost up listeners fast! For the full list of techniques, listen in now so you can start to get that ROI. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways Five tips John & Jeremy suggest to pick the right guests for your podcast. How to engage your podcast guests as potential clients. What to do to avoid the dreaded podfade stage that every podcaster faces. How to use LinkedIn to connect with potential guests. What to do to generate revenue from a podcast when you are just getting started. John & Jeremy’s take about the timing of starting a podcast (and why its never too late to start your own!)     About The Guests Dr. Jeremy Weisz has been featuring top entrepreneurs with video interviews since 2010 that include founders/CEO’s of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, Rx Bars and many more on InspiredInsider. John Corcoran is a recovering attorney, and a writer, author, father of four, and a former Clinton White House Writer and Speechwriter to the Governor of California. He has been host of the Smart Business Revolution podcast since 2012, through which he has interviewed hundreds of CEOs, founders, authors and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.   Together John and Jeremy are the co-founders of Rise25, LLC, a company whose mission is to help your business connect to your ideal prospects, referral partners and strategic partners using a done-for-you podcast.   Resources Mentioned in This Episode: Connect with Rise25 Done For Your Podcast Services Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

008. When there are countless others out there who offer the same product or service that you do, how can you stand out in the marketplace?  According to Photographer’s Edit CEO, Miilu CEO, and Bokeh Podcast Host Nathan Holritz, one of the most effective ways that your business can stand out in a saturated market is by crafting a unique brand position statement and strategically including this statement on your website, on social media, and in your other marketing materials.  If you’ve read Building a StoryBrand by Donald Miller (which Nathan and I highly recommend that you do), you may already be familiar with this concept.  However, determining your brand position can be easier said than done. I mean, it was for me anyway! Because Nathan knows how powerful brand position statements can be, in this episode of Priority Pursuit, he breaks down exactly how to define and communicate your brand position so you can stand out in your market and increase sales! In this episode, Nathan answers:  What is a unique brand position, and why is it important for creative entrepreneurs to determine what their unique brand position is? What are examples of good and bad brand positions?  Establish a big picture view.  Look at the market & find a gap.  Develop a business model around this messaging.  How can you determine your brand position? On your website above the fold On social media  In conversation Once you know your unique brand position, how can you practically communicate it? For a more detailed written version of this episode, visit https://victoriarayburnphotography.comhow-define-communicate-unique-brand-position-nathan-holritz/    Links & Resources Mentioned in This Episode Connect with Nathan - https://www.nathanholritz.com/  The Bokeh Podcast “Episode 347: A Vital Component of Strong Search Rankings – Victoria Rayburn” - https://www.photographersedit.com/blog/strong-search-rankings/  Showit United Conference - https://united.showit.co/  Time Management from the Inside Out by Julie Morgenstern - https://www.amazon.com/gp/product/0805075909/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0805075909&linkCode=as2&tag=rayburnvict05-20&linkId=a0b0808eab002484fe9667adf1d81c85  The Bokeh Podcast - https://www.photographersedit.com/blog/bokeh-podcast/    The Bokeh Podcast Brand Position Review Episodes - https://www.photographersedit.com/blog/brand-position/    Building a StoryBrand by Donald Miller - https://www.amazon.com/gp/product/0718033329/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0718033329&linkCode=as2&tag=rayburnvict05-20&linkId=a0af0d788962a250f89e1ca03fa404d8 Marketing Made Simple by Donald Miller - https://www.amazon.com/gp/product/1400217644/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1400217644&linkCode=as2&tag=rayburnvict05-20&linkId=0a7bdcfe096afca5492bfa58d4d96923  Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426  Save $50 on Your First Order from KISS Books of $100 or More - http://victoriarayburnphotography.com/kiss/  Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/    Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/ 

If you send in the same generic resume to every position you apply for, you’re likely to be passed over more often than not. What can you do to make your resume unforgettable? Find Your Dream Job guest Derek Murphy-Johnson has several suggestions, beginning with using the keywords and specific language of the job description. Derek also explains how to match your experience with the job you want, the best tricks to avoid typos, and why keeping your resume simple is the best way to stand out from the crowd.  About our Guest: (Derek Murphy Johnson (https://www.linkedin.com/in/hrderek/) is in charge of talent attraction at KinderCare Education (https://www.kc-education.com/). It’s the largest childcare provider in the United States. Resources in This Episode: Connect with Derek on LinkedIn (https://www.linkedin.com/in/hrderek/) for more information on the work he does. From our Sponsor: Find Your Dream Job is brought to you by TopResume.(http://macslist.org/topresume) Top Resume has helped more than 400,000 professionals land more interviews and get hired faster. Get a free review of your resume today from one of Top Resume’s expert writers. (http://macslist.org/topresume)      

No matter what age or stage of life you are, it’s natural to occasionally ask yourself questions such as, “Is this all there is to life?”, “Am I the person I truly want to be?”, “Am I content, or does it feel like something is missing?” Join us for Creative Mama [Episode 46] as Abbi shares some thoughts on assessing where we are in life and how to work toward becoming who God is calling us to be. *** People, Places & Things in This Episode: Connect with Abbi on Instagram ZasinZebra.com, the home of Creative Mama and other pursuits Support the show by making a donation Shop on Amazon through our Affiliate store For the same price you’d pay for your items anyway, you can support the Creative Mama Podcast by shopping through this link. Thanks for your patronage!

While a lot of coaches may use the word “capacity,” nobody talks about capacity as profoundly as Lisa Fabrega. Lisa is a masterful leadership coach who helps ambitious people expand their capacity to handle more growth, wealth, and success. For more than ten years, she has helped entrepreneurs, corporate executives, Academy Award nominees, and Nobel Prize organization candidates break through boundaries that have been holding them back from their next level. Her signature approach enables clients to reach their highest levels of success and impact. Lisa Fabrega has addressed thousands of people both on stage as a keynote speaker and through podcast interviews including The Unmistakable Creative, Her Rules Radio, and Tell Me A Story with Debra Silverman.  She’s also been featured on CNN, Yahoo! News and The Huffington Post. Lisa splits her time between Florida and California with her two rescue dogs, Luna and Sadie.  During my provocative conversation with Lisa Fabrega on expanding your capacity as a coach, we discussed: What “capacity” really means, and why it’s so important to coaches, speakers, and leaders who want to succeed, scale, and serve The 6 capacities female entrepreneurs want to strengthen to fully activate their power and prevent a business plateau Important do’s and don’ts to create capacity to engage in important, potentially triggering conversations with our communities Surprising signs of a scarcity mentality around money – even if you are a high earner – that are important to address Critical capacity reframes to make if you feel like you are constantly hustling – particularly for visibility opportunities Essential boundaries every entrepreneur needs to cultivate to ensure a consistently upward trajectory of business growth Resources Mentioned in This Episode Connect with Lisa Fabrega at https://lisafabrega.com/ and grab her “3 Questions You Must Answer to Realign – Yes, Even During This Crisis” Learn more about Lisa’s Capacity-centered individual and group coaching programs for women entrepreneurs Connect with Lisa on Instagram Please leave a review and subscribe to Moxielicious via Apple Podcasts, Stitcher, Google Play, or Spotify, so you never miss an episode!

When you submit a job application, you’re adding your resume to a stack of resumes. Is there any way to make yours stand out to a recruiter? According to Find Your Dream Job guest Samantha Kennen, the answer is yes. Samantha suggests beginning with enthusiasm. Show your excitement for the position by being specific about what you would bring to the job. Samantha also recommends sharing numbers to quantify your skills whenever possible, as well as listing clear objectives or career goals near the top of your customized resume.  About Our Guest: Samantha Kennen (https://www.linkedin.com/in/samanthakennen/) is the human resources director at Grand Central Bakery. (https://www.grandcentralbakery.com/) Her company’s hand-crafted breads and pastries are beloved locally and recognized nationally.  Resources in This Episode: Connect with Samantha on LinkedIn at linkedin.com/in/samanthakennen/ (https://www.linkedin.com/in/samanthakennen/) To learn more about Grand Central Bakery, visit their website at www.grandcentralbakery.com/. (http://www.grandcentralbakery.com/) From our Sponsor: Find Your Dream Job is brought to you by TopResume.(http://macslist.org/topresume) Top Resume has helped more than 400,000 professionals land more interviews and get hired faster. Get a free review of your resume today from one of Top Resume’s expert writers. (http://macslist.org/topresume)

In 2020 with in-person conferences being redirected to online events, marketers are looking for alternative ways to continue to grow their demand generation efforts and ensure that they can drive quality leads into the sales funnel. One of those ways is gift marketing. Marketing teams are allocating budgets and efforts toward gifting, as opposed to sponsoring virtual events, as some marketers are not seeing the ROI from a $10k+ sponsorship. How can you use gift marketing in your company and what are some great use cases? That is the topic of this episode of the Modern Marketing Engine podcast with my guest, Nick Grant, Head of Marketing at Postal.io. Postal.io is an integrated direct mail platform for sales and marketing teams that leverages machine learning to automate and optimize the creation, delivery, and reporting of personalized physical assets (a.k.a. gifts) in the sales process. The Postal.io platform integrates into HubSpot, Salesloft and Salesforce.  Postal.io activities can be tracked in CRM, such as if the gift was received or denied, and reports on different metrics so marketers can know what works and doesn’t. It can also trigger other events to happen, like an email or call right after the gift was received. Listen to this episode to learn more about modern gift marketing. How Companies are Using Gift Marketing Almost every industry can use gifting to help with their marketing. One common way is to share knowledge by sending books. The book helps build rapport with customers and it can be about something that supports content your business writes about or contain content that your prospect will find relevant for their specific business. For example, Postal.io often uses Giftology: The Art & Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention, to educate their clients on how they can effectively use gifting in their marketing and sales process. Although some brands have their own books, most don’t. However, they can use books from recognized thought leaders in their industry. For example, agencies use books like This is Marketing by Seth Godin or Sales Engagement from the team at Outreach. These books not only educate their prospects, but also help position themselves as an expert in their space by providing these hand-picked resources. Most books cost around $20 and are a very cost-effective way to experiment with driving more engagement at the top of the funnel. Personalization in Gift Marketing Although it is difficult to automate and scale personalized gifts, Nick says that he has seen it often in the SaaS space. There is a lot of competition in the SaaS industry, so companies try to get in front of key prospects and get them into their sales funnel through personalized gifts. “This is where swag can come into play,” Nick says, “as you can do a bit of research on a prospect and often find out some info about things they’re passionate about, like where they went to college or a sports team that they support. Just find what they post about on Instagram and perhaps send them a Yeti Mug with their college logo on it, or a hat from their favorite sports team.” Another common example is companies sending gifts that relate to their client’s pets, like a box of cat toys. Such gifts help companies stand out amongst the competition. An added benefit is that people get excited when they receive the gifts and usually post their pictures with the gifts on social media, raving about the company. Nick talked about some interesting use cases for gift marketing in particular industries. Finance and Real Estate Nick says that clients in these industries are often introducing new services and they need a way to market them to their existing clients, so they can try to get them interested in learning more about their new offerings.  “This is where we often see food-related items used to help get them into the funnel and engaged with the new offerings. Like sending a box of cookies or fruit basket with some information for them to review, which helps to make them more receptive to learn about the new offerings.” Veteran-Owned Organizations “We have a client who is a veteran and he owns a sales training company that works with a lot of other veteran-owned businesses,” Nick says. “He likes to leverage an American Flag as a gift to help drive leads into the top of the funnel. This was not something we originally had in our marketplace, but when he told us about his business we brainstormed and thought it would be the perfect item for him to use.” In gift marketing, every gift should be tailored to the company’s unique business needs to get the best possible results.  Webinars and Virtual Events With in-person events went virtual, a lot of demand generation managers shifted their focus onto webinars as a way to drive leads at the top of the funnel. However, with so many webinars going on right now, it can be difficult to get people to sign up and attend. Nick says he has seen some really savvy SaaS companies using gift cards after a webinar registration occurs to help drive registrations AND attendance. “We see them use a mix of charity gift cards, where the recipient can pick from a variety of charities, often going with someone local they want to support. Or having it go to a Covid related charity. In addition we see food delivery or coffee gift cards used as well. Being able to have lunch while watching a webinar is a great pairing and all of these digital gifts help build rapport and trust, so that registrants want to attend and see what the webinar is all about.” Can Gift Marketing Contribute to Marketing and Sales Alignment? Nick says that they often see marketing partnering closely with sales to help send out gifts to secure meetings with their strategic accounts that hadn’t responded to outreach in the past.  “This really boosts the ability for marketers to get these leads engaged and help sales to drive more meetings that they could with only relying on emails, texts, phone calls and Linkedin InMails.” Through Postal.io sales and marketing can see what types of gifts are effective to book meetings, fill the pipeline and close more sales.  Don’t miss this episode to hear more about how you can use gift marketing in your marketing strategy. Featured on This Episode Connect with Nick on LinkedIn Follow Postal.io on Twitter and Instagram Postal.io website Outline of this Episode [1:50] About Postal.io [3:09] What is modern gift marketing [4:50] How are companies using gifting [7:20] Personalization with gifting [12:14] How does a marketer track the gift in the CRM [15:00] Webinars and gifting [17:24] Gifting and Marketing and Sales Alignment   Resources & People Mentioned The Modern Selling Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast Subscribe to Modern Marketing Engine on your app of choice.

As promised on last week's episode, this week I'm sharing my conversation with Kayla Jocumsen. Kayla is originally from Idaho. Her cousin is four time Elite winner Brandon Palaniuk. She's married to the  first ever Australian angler to qualify for the Bassmaster Elite Series, Carl Jocumsen.  Recently she and Carl made a home base in East Tennessee near Chattanooga to be centrally located, but as you'll hear by their upcoming travel schedule, they're not giving up life on the road any time soon.  She's an Ambassador for Mustang Survival and according to their website, Kayla had visited 47 states by age 26 and had fished in over 100 different lakes.  To say fishing and adventure are a lifestyle for this young woman would be pretty darn accurate, so I'm excited to introduce you to Kayla Jocumsen on this week's episode!  Mentioned in This Episode: Connect with Kayla Jocumsen on Facebook Follow Kayla Jocumsen on Instagram Fear My Heart Apparel  Mustang Survival Carl Jocumsen on Bassmaster.com Additional Resources: The Woman Angler & Adventurer Facebook Page The Woman Angler & Adventurer Facebook Group The Woman Angler & Adventurer on Instagram The Woman Angler & Adventurer Podcast Website Listen on Waypoint Outdoors Listen on Apple Podcasts (subscribe and leave a review!) Listen on Google Podcasts Listen on iHeartRadio!  Listen on Pandora online! Full episode notes available at thewomanangler.com/150 Learn more about your ad choices. Visit megaphone.fm/adchoices

Before COVID-19 and lockdown, most organisations would run big workshop-style events for brainstorming sessions. The necessity for this kind of work hasn't stopped in lockdown, but it's not as simple as taking what we did in a workshop and doing it online (we've all sat in online sessions where everyone sits on mute and no one wants to contribute). Today, I’m chatting with Emily Elrod. She’s an experienced corporate consultant and entrepreneur with a demonstrated history of empowering people to live healthy, happy and purposeful lives in high stress environments.  She helps leaders to engineer environments for people to show up, contribute, collaborate and get things done together.Links and Resources Mentioned in This Episode:Connect with Emily Elrod on LinkedIn: https://www.linkedin.com/in/emilyelrod/ Workzbe: https://www.workzbe.com/Mentimeter: https://www.mentimeter.com/  Our sponsor: https://livesciences.com/ 

Podcasts are becoming more popular each day (there are more than a million podcasts and more than 30 million episodes available). So it’s not surprising that marketers are deciding to create a B2B podcast as a strategy to reach their buyers. But how do you start a B2B podcast and how do you make it work? That is the topic on this episode of the Modern Marketing Engine podcast with my guest Rachel Clapp Miller, Vice President of Marketing and Digital Engagement at Force Management.  Force Management is a B2B sales effectiveness consulting firm that helps its clients define sales solutions and create management tools that produce measurable results. In her role, Rachel manages communication and content generation that drive leads and client engagement.  She is also the host of The Audible Ready Podcast, a weekly show featuring B2B sales leaders and revenue-driving executives, who share their best insights on how a focus on sales effectiveness can help companies increase revenue, improve sales margins and gain market share.   Listen to this episode as Rachel tells us how she started the podcast and those factors that have made it successful. The Evolution of a B2B Podcast The Audible Ready Podcast was born organically, almost by accident.  Rachel was in charge of content marketing, blogging regularly, posting on social media and running demand generation activities. “I needed to get into the heads of the subject matter experts,” Rachel says. “So I started scheduling regular content chats with co-founder John Kaplan. We had conversations every other week about sales planning, pipeline, whatever it was we were producing content on.”  Rachel decided to record these conversations so she could listen to them later, but soon realized that she had a B2B podcast on her hands. So she kept recording the interviews as a podcast without telling John that she planned to publish them… A risk that paid off! After producing and editing some of the interviews, however, Rachel asked for the official green light to make the interviews an actual podcast. Fortunately, she got the approval and the podcast launched in 2015 as The Force Management Podcast.  Although people liked it, originally it was just a hobby and not a regular production of content.  However, as the company was growing, the podcast evolved. Rachel evaluated the marketing tactics and realized the podcast was a low hanging fruit, an effective B2B marketing tool they could leverage. So she hired a writer for the marketing team to maximize resources and also contracted an outside company to edit and publish the podcast. Rachel realized that since 2015, B2B podcasts had grown exponentially and to compete, Force Management had to take their podcast to the next level. That’s why in 2020 they did a complete rebranding, changing the name to The Audible Ready Podcast. The Goals of a B2B Podcast As a B2B marketer, how do you measure the impact your podcast has on your business?  The first thing is to set some goals, whether it is lead generation, sales enablement or branding. For Rachel and her team, the goal is to increase visibility and brand awareness. “There are many sales consulting firms, so we need to differentiate ourselves, and the podcast helps us do that,” Rachel says. “We sell to the C-suite and high-level sales leaders on the go. We want to give them different avenues to find us, other than the newsletter.”  The podcast also serves to remain top of mind with their target audience, in this case, sales reps, who are the users of their training programs. Furthermore, they have integrated the podcasts as added content to their training program, which not only increases the audience but serves as a tool to reinforce learning. We do the same with the Modern Marketing Engine podcast and our Modern Selling podcast, integrated into our Vengreso On Demand training portal.  Where to Find Content for a B2B Podcast So far, Rachel’s guests have been Force Management executives with stellar sales backgrounds.  “They are working with fast growing tech companies, so they have a boots-on-the-ground perspective,” Rachel says. However, she is planning to interview outside guests in the future. One thing that I loved about our conversation is that Rachel mentioned that the Force Management salespeople use the podcast to provide valuable information to their clients and even sometimes send her ideas for new episodes. In fact, she has on occasion bumped episodes to incorporate ideas from the sales team. That’s what I call real marketing and sales alignment! Measuring the Results of the Podcast  In business and in marketing we are always measuring the results of our activities to know if it is worthwhile to continue with that activity. A podcast is no exception. Rachel says her primary metric for her podcast is the number of unique downloads. This metric has been increasing over time. “The longer the podcast is out, the more downloads it gets. The podcast is building positive brand awareness, and that is valuable.” Another way Rachel’s team measures the success of the podcast is by the feedback and engagement on LinkedIn. For instance, John Kaplan regularly gets comments on his LinkedIn posts from people who heard him on the podcast. Don’t miss this episode to learn more about how a B2B podcast can help you build brand awareness and stay top of mind with your customers. Featured on This Episode Connect with Rachel on LinkedIn The Audible Ready Podcast Force Management’s website Outline of this Episode [2:25] About Force Management [3:25] History of The Audible Ready Podcast [9:33] Goal setting when doing a B2B podcast [13:34] Who to invite as guests for your B2B podcast [14:45] How sellers can use podcasts in their selling activities [18:26] Measuring the results of a B2B podcast Resources & People Mentioned The Modern Selling Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/  https://www.linkedin.com/in/bernieborges/  https://twitter.com/bernieborges  https://instagram.com/bernieborges  https://Twitter.com/MMEnginePodcast 

Subscribe to Modern Marketing Engine on your app of choice. The year 2020 has seen many marketing events cancelled, postponed or gone virtual due to COVID-19. And Content Marketing World, the largest event for content marketers held in person each fall is going 100% virtual as well.  My guest on this episode of the Modern Marketing Engine is Cathy McPhillips, VP of Marketing at the Content Marketing Institute (CMI), the organizer of Content Marketing World, which is one of my favorite marketing events (I have never missed one since its inception), by the way.  Cathy oversees all marketing efforts for CMI, their events, their Chief Content Officer magazine (now digital only), their research, CMI University and all other CMI properties and happenings. Her goal is to grow the CMI community and audience online and offline. Pre-CMI, Cathy has 20+ years experience in marketing, including agency life, B2C, national restaurant and nonprofit marketing, and her own marketing consulting business. She’s currently also a board member for The Orange Effect Foundation. Listen to my conversation with Cathy to learn about the exciting plans for this year’s Content Marketing World virtual event. Content Marketing World’s 10th Anniversary Content Marketing World is CMI’s flagship event and although many marketers like me were looking forward to attending the 10th anniversary event live and in person, we all understand the need for this year’s event to go virtual. However, this won’t be your typical online event. Cathy explains how the CMI team didn’t design a virtual version of the annual in-person Content Marketing World, because mimicking the live event is not feasible. Instead they are focusing on the tracks that make sense for virtual delivery and the speakers who embrace virtual speaking. This year’s theme is “Break the Rules.” As marketers we all have documented content strategies, such as frameworks, templates and calendars that we are following -- which are great of course. But, the CMI team asks, what if we step out of the comfort zone, be creative and break the rules to do something new? If we want to differentiate ourselves and our organizations, we must break the rules. That’s what the speakers at Content Marketing World will be talking about, bringing some great case studies. In fact, I have the privilege of delivering a session on Account Based Podcasting (ABP), a term I use for using podcast content for lead generation at target accounts. So, what’s different about this year’s event? Cathy says the CMI team wanted to create an epic experience for attendees but also avoid Zoom fatigue and the heavy load that comes from working from home and juggling a million things. So they reached out to their loyal community and asked them what they wanted for this virtual edition of Content Marketing World. Additionally, the CMI team studied hundreds of virtual events to see what they liked and disliked, not only in marketing but also in other industries to avoid limiting their creative thinking. Here’s a quick overview of what they came up with and what you can expect from the 10th Content Marketing World. Community activities before the event and sneak peeks of some talks to warm up the attendees.  Extra sessions in November and December to follow up on what will be taught during the event in October. Access to speakers to ask questions. Online discussions within small groups before and after sessions. Events spread across several days. Workshops and forums available as video on demand. Main conference over four days - October 13 to 16, 2020 Live keynotes. Virtual happy hours and entertainment. Cathy says they have also created a strategy for attendees and sponsors to connect virtually. Registrants will answer a few questions about their company and their needs, and then will be matched with exhibitors who match their interests in the “Solutions Hub.”  “I want attendees to know which sessions to attend and which sponsors to visit, craving time with sponsors,” Cathy says. The goal of the Content Marketing World team is that attendees leave with the ability to create epic content experiences for their customers and stakeholders. Speaking from personal experience, CMW has achieved this goal for nine consecutive years. I’m confident they’ll do it again in 2020.  Don’t miss this episode to learn more about the most epic event for content marketers and why you must attend. Hope to see you there! You can save $100 when you register with the code: BORGES100 Featured on This Episode Connect with Cathy on LinkedIn Follow Cathy on Twitter: @cmcphillips CMI’s website Content Marketing World   Outline of This Episode [2:10]  About the Content Marketing Institute [4:21]  Content Marketing World’s 10th Anniversary [11:30] Why this is NOT the virtual version of CMW [20:40] What CMI learned from studying other virtual events   Resources & People Mentioned The Modern Selling Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast   Subscribe to Modern Marketing Engine on your app of choice

Subscribe to Modern Marketing Engine on your app of choice. There’s a powerful analogy used to describe the difference between an outbound and an inbound marketing strategy: an outbound strategy is like chasing or hunting for leads, while an inbound strategy is like attracting or luring leads to you. And although both marketing strategies have their merits and their limitations, my guest in this episode of the Modern Marketing Engine podcast, found great success for her organization when she shifted from an outbound to an inbound marketing strategy. Cynthia Barnes, Founder and CEO of National Association Women Sales Professionals (NAWSP) is a repeat guest here on my podcast. Cynthia is a LinkedIn Top Sales Influencer, highly sought-after keynote speaker, and Champion for Women in Sales, known for motivating others to feel confident, empowered, and brave. She founded the National Association of Women Sales Professionals (NAWSP) with one simple mission: to help women in sales reach the Top 1% and end gender inequality in sales. Women from around the globe have joined together to create a community of 15,000+ women in sales who band together for the support and professional development that only other women can provide. They want to level the playing field. They want to have conversations otherwise considered taboo and who want to hold leaders accountable and ask the hard questions. Listen to this episode to learn how Cynthia was able to grow NAWSP’s membership to more than 15,000 with a simple but well-thought of inbound marketing strategy. The story of NAWSP Cynthia recalls how a Facebook meme inspired her to start NAWSP. The meme said: “The true test of whether you are successful in life is not based on how well you do. It’s based on how many others you helped do well.” She realized she had been in the top 1% for many years and wondered how many women she could help reach that top 1% in sales. Women in sales have unique challenges that men don’t have, but also have innate strengths that they can tap into to get to that top 1% faster. Cynthia explains that women are often held back by the imposter syndrome or their inner critic and don’t know how to express themselves in the right way. NAWSP teaches women how to tap into their strengths such as relationship building and time management to overcome those challenges. And because 89% of sales leaders are male, when a woman wants to reach the top 1%, it benefits her to have a male sponsor. So, NAWSP has men who serve as allies, sponsors and mentors who help women in sales ascend the corporate ladder in their organizations. NAWSP’s Inbound Marketing Strategy At launch in 2016, NAWSP didn’t have a defined marketing strategy. In Cynthia’s words, it was a “cluster and haphazard at best,” doing Meet-ups and LinkedIn groups. But when they  started identifying the demographics and psychographics of their ideal member, things began to change.  There’s a marketing formula that NAWSP began to apply: M x M = R. That is: Message X Media = Result The first M is the message. What do you say to your target market to get them to stop scrolling? The second M is the media. Where do you put your message once it’s fine-tuned? Social media, radio, billboards? Result. In 2016, NAWSP didn’t have a clearly defined message nor a media platform to place that message, so their results were terrible. Once they identified how their ideal member thinks, her goals, her values, and her objections to the sale, they were able to create the right marketing message and found she was most likely to engage with them on LinkedIn and their results skyrocketed. In the early days, the focus was an outbound strategy, chasing potential members. But then they shifted their focus to attract members to what they had to offer. The current attraction content strategy includes blogs, webinars, events and the NAWSP community. They provide women with content that helps them become part of that top 1% in B2B sales organizations that are usually male-dominated. And once they have that, they want to be part of the community. NAWSP conducts polls about every 90 days to learn what their members want to achieve from the organization and to learn from a community of peers. This continuous conversation with the community, allows the organization to constantly nurture them with the content they want and need to reach their goals. An Inbound Marketing Success Story  A marketing strategy that NAWSP uses is to take one piece of content and repurpose it many times. For example, they created a webinar for their members to uplevel their skills and knowledge and at the same time used the webinar to attract sponsors interested in hiring women. According to Cynthia, their webinar sponsors see a 64% increase in women in sales hires, thus reaching their diversity and inclusion goals. NAWSP only partners with companies with strong women in sales initiatives that seek to attract, hire, develop and retain female sellers. The success of NASWP lies in their ability to attract members with the right inbound marketing strategy but also in retaining them through initiatives like the NAWSP Tribe, an online community where women in sales can bring their challenges, celebrate their successes and discuss what it is like to be women in sales. Listen to this episode to learn more about the NAWSP Tribe and how to grow your organization’s women in sales marketing strategy. Featured on This Episode Connect with Cynthia on LinkedIn Follow Cynthia on Twitter: @CynthiaMBarnes NAWSP website NAWSP Tribe Outline of This Episode [2:04]  What is NAWSP [2:57]  The inspiration for starting NAWSP [4:47] The unique challenges that women in sales face [5:35] The marketing strategy at launch vs. today [10:50]  NAWSP’s two member types  [11:31] The role of men in NAWSP [13:22] A success story with sponsors [15:59] Member’s ideas and the challenge of focusing on the mission [17:21] NAWSP Tribes [18:38] The vision of NAWSP in 2020  Resources & People Mentioned The Modern Selling Podcast with Vengreso CEO, Mario Martinez, Jr. Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast Subscribe to Modern Marketing Engine on your app of choice

Subscribe to Modern Marketing Engine on your app of choice. Companies must have a strategic plan to grow and expand, especially in challenging times like the current pandemic, where market dynamics have shifted and priorities have shifted. Most B2B companies use traditional market reports to guide their strategic decisions, but they are not enough. However, with the right market intelligence, B2B organizations can prioritize their accounts, reevaluate territories and rethink their ideal customer profile to actually thrive. In this episode of the Modern Marketing Engine, my guest, Elizabeth Cholawsky, PhD, describes how technology intelligence helps companies plan with confidence and make better decisions. She is a seasoned executive leader in the technology industry with a strong focus on growing successful SaaS-based businesses. Elizabeth has led and worked with companies to build market-leading offerings, using in-house talent as well as through partnerships and acquisitions. Elizabeth is the CEO at HG Insights. The company has built the world’s largest and most accurate database of B2B technology customer intelligence, tracking more than a million businesses and the specific technology stack products they are using. Elizabeth won Comparably’s 2019 Best CEO for Women Award. This post summarizes our conversation. I invite you listen to the entire episode (33 minute interview) to learn more about market intelligence and how it can help your marketing or sales team succeed. Success Begins with Strategic Planning Whether your company is trying to determine which territories to expand to, how to align sales and marketing with the right accounts, staff your business appropriately and invest in effective tools for growth or persuade investors to fund you, or pivot due to COVID-19 you need strategic planning. But where do you start? You must start with data. Unfortunately, traditional market reports are not enough to make informed decisions. Most are based on customer surveys interpreted by analysts and provide only high-level numbers on potential size and growth of a market. These reports are too generic and not very actionable. This is where technology intelligence comes in. Technology Intelligence Elizabeth says that her clients are usually looking for much deeper insights than what’s provided on an analyst report, which is generally an estimate of the total available market (TAM) or serviceable available market (SAM). What they need is to understand their serviceable obtainable market (SOM), which represents the segment of the market they think they can realistically capture with their product or service. And to obtain the SOM, they need detailed tech intelligence on what technology products their accounts or prospective buyers have installed. Tech intelligence allows the entire organization to make better decisions. For instance: Sales leaders use granular tech intelligence to map out and divide their sales territories into regions that contain accounts that match their ideal customer profile (ICP). Sales and marketing teams use tech intelligence to develop and deliver highly relevant campaigns with messaging customized to a prospect’s strategic initiatives, existing solutions and pain points. Product teams use tech trending information to make decisions on which products they need to enhance or end, and what new solutions they need to develop to better compete in the future. Elizabeth says that the data HG Insights provides is so detailed that their clients can understand what technology products are installed at each account and what the budgets are for those products. That way they can make fair comparisons between markets. In our interview, Elizabeth shared an example contrasting tech intelligence between Germany and France, providing data to support the decision to invest in one country over the other. In Challenging Times You Must be Able to Change Your Plan Quickly When a crisis such as COVID-19 hits, organizations must re-think everything: from reevaluating territories to reevaluating their ICP. In the current environment, account prioritization becomes critical. How can the right market intelligence help marketing and sales teams to focus their efforts? Elizabeth says that tech intelligence can help sales by identifying accounts with the highest propensity to buy, with insights about a company’s tech stack and what their budgets are. And it can help marketing in developing messaging to address pain points for better engagement rates. One success story Elizabeth shared is Citrix, which used tech intelligence to build an $80M pipeline, reduce sales cycles by 30% and quadruple the rate at which they turned leads into opportunities. Listen to the entire episode as Elizabeth shares more details about how the right market intelligence can enable B2B companies to identify the best opportunities, even in the midst of the COVID crisis. Featured on This Episode Connect with Elizabeth on LinkedIn HG Insights website Outline of This Episode [1:58] About HG Insights and Tech Intelligence [4:35] Elizabeth’s journey: From PhD to CEO [6:57] Having the right market intelligence: Where do you start? [9:25] The role of market intelligence in strategic planning [12:55] The Serviceable Obtainable Market (SOM) [14:55] What are companies doing with intelligence data in 2020? [18:30] The impact of market intelligence on product teams [20:39] A success case study of a company increasing their pipeline with market intelligence  Resources & People Mentioned HG Insights The Modern Selling Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast Subscribe to Modern Marketing Engine on your app of choice

Subscribe to Modern Marketing Engine on your app of choice. Marketing and sales plans conceived in early 2020 are either no longer relevant or no longer work, so B2B sales teams have had to change how they sell (and sometimes even WHAT they sell) to adapt to the new environment of the COVID world. In this episode of the Modern Marketing Engine, I talk with Jillian Ryan about some of the pivots B2B companies are making to respond to the changing marketing and sales landscape. Jillian is a principal analyst on the eMarketer vertical for Insider Intelligence. Her expertise and analysis focus on B2B marketing, advertising and sales, as well as trends in marketing transformation and the modern workplace. As a former B2B marketing director, Jillian has over 15 years experience driving strategy for B2B software companies and digital publishers. She is also a frequent presenter at industry events such as The B2B Marketing Exchange, Advertising Week and Social Media Week and her commentary has been featured in Bloomberg, CNN, The Wall Street Journal and Ad Week. Listen to this episode as we discuss how B2B sales teams are pivoting to succeed in the COVID world. Two Pivots for B2B Sales Teams At the beginning of the COVID crisis, many B2B sales teams were left in the dark while executives shifted priorities and marketing teams figured out new messaging. Sellers wondered what would happen with their quotas, if their jobs were secure and what would the future look like. Sales leaders had to pivot and inform their teams that budgets shifted from live events to other channels such as video conferencing and video sales prospecting. Pivot #1: From Live Events to Virtual Events For B2B companies, in-person events in a pre-COVID world were a pivotal touchpoint to drive demand, secure active deals and build stronger connections with prospects. These events took on many forms: some companies hosted their own events to launch new products and features and provide their audience with educational and thought leadership content. Other B2B companies relied on trade shows to showcase their products, while others participated in large scale industry events to meet with partners and potential customers. Today, virtual digital events are the norm. This is what Jillian discovered in her research. Pivot #2: From In-Person Meetings to Virtual Meetings Without face-to-face events, business travel and meetings, sellers have lost critical touchpoints with their prospects during this pandemic. Further, navigating conversations with potential buyers during an economic crisis is not easy. B2B sellers who are consultative, creative and empathic can find success. The obvious pivot is to virtual meetings with 77% of salespeople in North America saying they are doing more while sheltering in place, according to April 2020 research from LinkedIn®. Phone calls (57%) and emails (51%) also saw increased usage with sellers looking to engage with buyers. How Sales Video Came to the Forefront in the COVID World Without the possibility of face-to-face interaction, video calls are on the rise. This includes asynchronous video sales messaging. Although it’s very easy to hop on a call now because work schedules are less cluttered with business trips, getting a buyer to respond is also increasingly challenging as bandwidth for Zoom calls competes with the pressures of being locked in the home with kids, family members and other COVID-driven challenges. There is no universal answer to these challenges: it depends on the individual buyer. That’s why sales leaders are increasingly teaching their sellers to use sales video messaging to connect with prospects in a manner that allows flexibility in how they respond while working from home, but also includes the personal touch that is lost in written digital communications. In fact, according to LikedIn®, video messages have 5x better response rates than written messages. Jillian says that not only the message has to pivot in the COVID world, but also the format -- and video is the way to do it. ABM in the COVID World Tactics and strategies that enable B2B teams to be more precise with their messaging and dissemination will get results in a COVID world. This includes segmentation, personalization and target account-based marketing (ABM) approaches. Jillian says that today buyers are being more intentional, so marketers and sellers need to be more intentional. B2B companies must identify and prioritize their target accounts. Of course, any data analysis and account identification that was done pre-COVID needs to be revisited as it may no longer be valid. Buyers are different now; therefore, the approach to reach them needs to be different. Some industries that were hit hard by COVID (such as airlines) are harder to reach. “They don’t want to talk to you,” says Jillian, “unless you help them pivot and recover; show them how your solution is a necessity in this period of time.” Listen to this episode as Jillian explains how to rethink ABM and how to get serious about customer data. Now is the time to serve and support your customers with their current needs. In the new normal, buyers will remember those sellers that were supportive during the COVID crisis. Featured on This Episode Connect with Jillian on LinkedIn eMarketer website Jillian’s article: COVID-19’s Impact on the B2B Industry Outline of This Episode [1:45] Jillian’s work at eMarketer. [4:12] Why marketing and sales plans from early 2020 don’t work anymore. [10:29] The importance of sales video in the COVID world. [17:37] Why the B2B buying process is more complex now. [19:29] The Pivot to ABM in the COVID world. [31:33] B2B pressures ahead.  Resources & People Mentioned eMarketer Insider Intelligence The Modern Selling Podcast with Vengreso CEO, Mario Martinez, Jr. Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast Subscribe to Modern Marketing Engine on your app of choice

With double-digit unemployment due to Covid-19, should you even look for work right now? Even in unprecedented times like these, the job market doesn’t come to a complete halt. Find Your Dream Job guest Pattie Sinacole says that if you’re sitting on the sidelines, you are actively missing opportunities. If you’re ready to get serious about your next career move, Pattie recommends creating a strong LinkedIn profile, building your personal and professional networks, and surrounding yourself with supportive friends and family.  About Our Guest: Patricia Hunt Sinacole (https://www.linkedin.com/in/patriciahsinacole/) is the CEO and Founder of First Beacon Group LLC (www.firstbeacongroup.com), (https://firstbeacongroup.com/) a Human Resources (HR) consulting firm that provides HR services to a wide variety of companies across New England. Resources in This Episode: Connect with Pattie on LinkedIn to see more of the content she shares there. (https://www.linkedin.com/in/patriciahsinacole) To follow Pattie’s weekly blog column, visit the Boston Globe. (https://www.boston.com/author/pattie-hunt-sinacole) From our Sponsor: Find Your Dream Job is brought to you by TopResume. (http://macslist.org/topresume).Top Resume has helped more than 400,000 professionals land more interviews and get hired faster. Get a free review of your resume today from one of Top Resume’s expert writers. (http://macslist.org/topresume)

When you’re looking for that perfect job fit, you need more than just a network. You need a group of people who know you, your needs, and your personal values. Find Your Dream Job guest Soumary Vongrassamy says you need friends who will remind you of what’s really important and who will help you ask tough questions about the job. Once you find your dream job, Soumary says it is of the utmost importance that you “pay it forward,” creating that inner circle for others and helping them through the job search process. About Our Guest: Soumary Vongrassamy (https://www.linkedin.com/in/soumary/) is a specialist in equity and conflict resolution with the Multnomah County government in Portland, Oregon. Resources in This Episode: Connect with Soumary at (https://www.linkedin.com/in/soumary/). Nail every behavioral interview question in your next interview by learning how to prepare for them. Download 100 Behavioral Interview Questions You Need to Know. (http://www.macslist.org/questions)

  Subscribe to Modern Marketing Engine on your app of choice. Growth marketing is about increasing pipeline so the sales organization can be more successful, faster. My guest on this episode of the podcast approaches growth marketing through hyper-personalization. What is that? Imagine yourself driving down the highway and two billboards appear along the road. One is a generic, “buy this product from us” presentation while the other speaks directly to you, addressing a very specific personal need you have. Which are you most drawn to? Ari Capogeannis is Senior Marketing Director in charge of Demand Generation for Cumulus Networks.The company designs and sells a Linux operating system to deliver networking solutions for large datacenter, cloud computing, and enterprise environments. . Ari has seen how hyper-personalization —directed at every person within the decision-making unit of mid-market and enterprise businesses — can accelerate sales pipeline with truly qualified leads as well as decrease the time to close. Listen to hear a brief but deep-dive explanation of what hyper-personalized growth marketing could do for your modern marketing strategy. This episode is sponsored by XANT, the enterprise leader in sales engagement. Xant has authored the Definitive Guide to Sales Cadence. Get your copy at www.SalesCadenceGuide.com Acquisition, Engagement, Retention: Three Pillars Of Growth Marketing Ari explains that there are three aspects of growth marketing that must be mastered:  Acquisition Engagement Retention  He explains how a hyper-personalized approach to growth marketing can improve the effectiveness of each of these pillars by introducing a new concept: He calls it “Demand Gen 3.0.” Demand Gen 1.0 is marketing that’s focused on marketing qualified leads (MQLs) which is primarily a volume play with limitations. Demand Gen 2.0 is focused on generating opportunities within target accounts and managing those opportunities in collaboration with the sales team. It uses scoring models to develop accountability and measure the journey of those opportunities. It’s less about leads. It’s all about driving opportunities at accounts.  Demand Gen 3.0—which is what Ari is advocating— refers to a holistic approach whereby marketers create a digital experience that addresses specific pain points of each person encountered on the website and other digital channels. Different than 1.0 and 2.0, this 3.0 approach is not just lead gen and it’s not just coming up with scoring models that allow sales teams to be more efficient. Demand Gen 3.0 is about leveraging the marketing technology stack to deliver messaging that speaks directly to the pain points of the varied members of the decision-making team within a prospective customer's decision-making unit. It’s done by segmenting content according to role and persona and also providing it directly to the sales team for their use. What Size Marketing Staff Is Required to Hyper-Personalize Marketing This Way? An approach to growth marketing that dives so deeply into hyper-personalization by personas and buying stages sounds very people intensive. It’s understandable to think that it could require many people. But Ari explains how, by making the right choices about tools within the MarTech stack and centralizing the data, these tasks can be handled by a team of one, two or three people, of course depending on their other responsibilities. He says you must hone in on the tools that can integrate effectively. You may need to replace four or five separate technologies in your MarTech stack to achieve centralization of data that enables your team to manage personalized messaging. This change will impact everything, including targeting, predictive analytics, sales enablement and more in a way that accelerates your ability to be effective in this growth marketing strategy. Effectively Passing Personalized Assets To The Sales Organization By using this streamlined set of predictive analytics tools and other MarTech solutions, Ari's team can discover insights about the prospect’s buying journey, both on and off the company’s website. Off-site: Are people researching key brand terms or other terms related to the products that Cumulus Networks sells? Are they exhibiting behavior that indicates an interest in the company’s offerings?  On-site: Ari's team can tell exactly when people from matched accounts are hitting the website each day, tie it to a sales territory, and arrange to sort each one by sales engagement stage. Then he can identify leads that indicate buying intent and provide them to the appropriate person in the sales organization. The integrated and centralized way the tech stack works enables sales to understand the content paths they should use—by vertical, purchase intent, stage, who they are competing against, etc. Ari refers to this as “People-Based Marketing”—it IS ABM but not focused on the account, it’s focused on the people within the account’s decision-making unit. Among the many results, Ari says that this hyper-personalization reduces time to close by as much as 50%. That’s impressive. Listen to this episode to hear first-hand from Ari about growth marketing through hyper-personalization.    Featured on This Episode Connect with Ari Capogeannis on LinkedIn Follow Ari on Twitter: @Capogeannis Cumulus Networks - where Ari serves as Senior Marketing Director Outline of This Episode [1:39] Ari’s role and goals at Cumulus Networks [3:05] Why should growth marketing take place through hyper personalization? [7:48] Unpacking the tools and approach underneath Demand Gen 3.0 [10:03] What impact does this approach have on a marketing staff? ]17:03] Reviewing metrics of prospects and decision-makers [27:50] Metrics that show the effectiveness of these growth marketing approaches  Resources & People Mentioned This episode is sponsored by XANT, the enterprise leader in sales engagement. Xant has authored the Definitive Guide to Sales Cadence. Get your copy at www.SalesCadenceGuide.com The Modern Selling Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast Subscribe to Modern Marketing Engine on your app of choice

He dreams of the day he can advance in his career. They long for a baby to add to their family. She takes lessons and trains and counts down the days until her first performance. And the closer each of these dreams get to becoming reality, the more terrifying they seem. Perhaps you can relate. Maybe there’s something you’ve wanted for ages, and now the opportunity is here. How do you feel? Anxious? Intimidated? Unsure? Turns out, those are all very normal feelings, even in the face of something you deeply desire. Join us for Creative Mama [Episode 43] as Abbi opens up about her latest dream-turned-reality, and how examining the fear that lies beneath the surface of our dreams can actually empower us to overcome it and live the lives we’ve always wanted. *** People, Places & Things in This Episode: Connect with Abbi on Instagram ZasinZebra.com, the home of Creative Mama and other pursuits Support the show by making a donation Shop on Amazon through our Affiliate store For the same price you’d pay for your items anyway, you can support the Creative Mama Podcast by shopping through this link. Thanks for your patronage!

Subscribe to Modern Marketing Engine on your app of choice.  Events have been a notoriously difficult marketing channel to measure when it comes to adding qualified leads to the sales pipeline. Much of that difficulty has been due to the limits of the technology marketers have used for years, but there are also shortfalls that have happened in the realms of strategy and planning that need to be addressed. Bernie’s guest on this episode of Modern Marketing Engine is Corey McCarthy, CMO of Socio—a company whose customizable event apps are changing the way companies engage with and measure event leads. Listen to discover how to coordinate event lead generation efforts with sales, how to get marketing and sales on the same page for event planning and strategy, how to make sure event leads make it into the sales pipeline, and ultimately how to measure contribution to sales pipeline through events. Mark your calendar for February 26th and 27th in Salt Lake City at the Grand America Hotel for NEXT 2020. Register now using the discount code ‘Vengreso’ and save 40% Click here to sign-up! Why Has The ROI On Events Been So Difficult To Track? In the past, lead capture at events has not been easy or effective. Corey points out that the paper-spitting dinosaur marketers have used for years - printers - are still around and are part of the ongoing problem of tracking event ROI.  The good news is that events don’t have to remain on the fringes of effective tracking. This is the age of data and technology has changed in ways that provide options for capturing and integrating leads from events into existing CRM systems. There are also many lessons-learned from past failures that savvy marketing and sales leaders can implement to make event planning and strategy pay off more. Listen to hear how Corey leads her team to make the most of events through effective planning and the use of technology. How To Effectively Tackle The Handoff Of Event Leads To Sales To make sure leads collected at events make it into the sales follow-up pipeline, you have to start at the top. Corey says you must align marketing and sales at the highest levels so that everyone is pursuing the same goals for the event. Part of the problem in the past has been that while sales leaders have often set goals for events they have failed to clearly set KPIs for the sales team selected to attend the event. There has also been a failure when it comes to setting ground rules for event participants. An example that resonates with Bernie is that sales reps at the event should not be allowed to conduct sales calls or demos from their hotel rooms while at the event if that would require missing pre-assigned event responsibilities.  It’s also beneficial to understand the context of an event to maximize the spend and manpower invested. Event attendees are often decision-makers who are hard to connect with through traditional means, so wisely making a priority of connecting with them at the event is key to effectively creating sales conversations .  How Marketing And Sales Can Collaborate For Events From A Planning Standpoint Corey was kind enough to walk Bernie through her event planning process to demonstrate the pieces that make for effective collaboration and strategy.  Corey says that she (the CMO) looks at her calendar for the coming year so she can plan events the company will participate in— and identify the personnel that should be assigned to participate in those events. She’ll coordinate with sales leadership to select the sales reps for each event whose skills best match the needs of the potential attendees. From there, Corey communicates with sales leadership so they can plan travel budgets and clear the schedules of sales reps accordingly. Once the top leaders from marketing and sales have chosen their team, they will pull together that team to discuss the event, their goals for it, and to communicate expectations and KPIs. They will assess prospects who are expected to attend and get their SDRs started with outreach to those individuals. They hope to book meeting times with those prospects during the event. This kind of collaboration from the top levels of sales and marketing is essential. If strategy doesn’t start from the top it breaks down quickly. Make Sure Event Activities Fill The Sales Pipeline Too often, those who are chosen to staff booths at events get busy chatting with each other or checking email on their phones while prospects are walking right by them. This behavior is detrimental to the goal of an event - to generate sales leads.  Corey suggests setting clear expectations and accountability to avoid this problem. She’s had success placing a respected Senior Marketer from her team as the lead person over the event, and she gives this person a vested interest in event-specific outcomes. This motivates the team from the inside and drives active participation. She also recommends setting daily goals for the event and coordinating end-of-day recaps to assess KPI achievements and make plans for the next day.  When it comes to making the booth appealing, she says you have to develop creative ideas that provide reasons for people to come to your booth. In this conversation, you’ll hear her describe two of the successful approaches her teams have taken in the past, including a “party bus” her company provided to shuttle attendees to the evening meet-ups—and the only way to get a pass for the bus was to visit their booth! Listen to learn how you can make events pay off for your company in qualified leads and the ability to track the ROI of your event spend. Featured on This Episode Connect with Corey on LinkedIn Follow Corey on Twitter: @Testarossa4 Socio - where Corey serves as Chief Marketing Officer Follow Socio on LinkedIn Follow Socio on Twitter: @SocioEvents Outline of This Episode [1:50] The services Socio brings to the marketing world and Corey’s role there [3:32] Why has it been so difficult to track the ROI on event spend in the past? [5:20] How sales and marketing need to collaborate better for events [11:55] Making the event itself a success from a lead / sales standpoint [14:40] How to strategize in light of limited budgets [16:05] Ideas for effective post-event follow-up [19:10] Tracking leads into pipeline - including multi-touch attribution Resources & People Mentioned Mark your calendars for February 26th and 27th in Salt Lake City at the Grand America Hotel for NEXT 2020. Register now using the discount code ‘Vengreso’ and save 40% when you attend NEXT 2020. Click here to sign-up! Salesforce CRM The Modern Selling Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast Subscribe to Modern Marketing Engine on your app of choice

On today’s episode, I have a very special guest, my sweet friend, Keleigh Lauermann! Keleigh is a creative gal from New Hampshire and is the owner of Anchor Design Co. She loves strategy about as much as I do, so we always have fun chatting business! Her business helps Mary Kay beauty consultants run sustainable, profitable businesses.    In this episode, Keleigh is teaching us all about how to take the amazing content you are already creating and repurposing it to get more out of your hard work and to reach more people. We are talking through why repurposing your “juicy” content is important, tips on exactly how to do this, and even walking through specific examples. Seriously, I learned so much from Keleigh in this episode, and I know you will too!    What you’ll learn:  Why you should repurpose your “juicy” content What it means to repurpose content 5 great tips for learning how to repurpose content A full example of over 15 ways to repurpose topic Plus, we talk about how you can build a team that helps you do this!  Links Mentioned in This Episode: Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy Connect with Elizabeth on her website: http://elizabethmccravy.com Connect with Keleigh on Instagram: https://www.instagram.com/keleighlauermann/ Connect with Keleigh on her website: http://anchordesignco.com Keleigh’s Workbook Freebie https://anchordesignco.com/elizabeth   Get the full show notes and links mentioned in this episode https://elizabethmccravy.com/53

Between the schedule packed full of parties and pageants, the gifts you feel obligated to buy, cold and flu germs lurking around, and the tension of strained family relationships, this time of year often has a way of making us feel a bit frayed around the edges. But here’s the trick…feeling happy (or merry or jolly, or any of the other, more festive versions of ‘happy’) is often a result of spreading kindness. I know, I know, like you need ONE MORE THING on your to-do list. But acts of kindness don’t have to be complicated or cost a dime. Join us for Creative Mama [Episode 39], where I share a handful of ideas on boosting spirits (yours and someone else’s) this holiday season. As always, I'd love to connect with you through my website or Instagram, or you can send an email to abbi@zasinzebra.com *** People, Places & Things in This Episode: Connect with Abbi on Instagram ZasinZebra.com, the home of Creative Mama and other pursuits Support the show by making a donation Not finished with holiday shopping? For the same price you’d pay for your items anyway, you can support the Creative Mama Podcast by shopping through this link. Thanks for your patronage! Shop on Amazon through our Affiliate store

If you’re just putting content out there to your audience, hitting publish and walking away, you’re doing it all wrong. Your content should help you build relationships with others--your potential clients and your future biz besties. First, you need the right content out there. Then you need to leverage that content (and other people’s content) to help you make connections that will lead to quality, two-sided relationships. That’s exactly what I’m teaching you in this week’s episode of the Stories in Small Business podcast. Listen in now! Mentioned in This Episode Connect. Build. Succeed.  Audience Survey Template Episode 9: How to Put Yourself Out There

Laundry. It’s never-ending. So many of us feel discouraged and overwhelmed when we glance in the laundry room and see the bottomless mountain of shirts, socks, and towels. We muster up the strength to crank out a few loads, only to turn around and find the pile has grown yet again. Even if laundry is a necessary evil, there are bound to be some ways we can make the process less daunting, right? The trick is finding a system that works for your unique circumstances. Listen in to Creative Mama [Episode 36], where I break down some simple steps to help laundry feel like less of a chore. As always, I'd love to connect with you through my website or Instagram, or you can send an email to abbi@zasinzebra.com *** People, Places & Things in This Episode: Connect with Abbi on Instagram ZasinZebra.com, the home of Creative Mama and other pursuits Support the show by making a donation Shop on Amazon through our Affiliate store

Welcome to our Comeback episode! As what the title says, this episode is dedicated to the introduction of someone who is going to take the reins of hosting this podcast soon. We will also be talking a little bit about what’s in store and what have we been doing in the months that we weren’t airing. This change could not have come at a more perfect time than now. I am truly excited for what’s ahead. Stick around as we usher in a new beginning of an even more awesome podcast for you.   About Shawnell Miller Shawnell is an expert in staffing and recruitment having worked in the industry since graduating college. She’s got a degree in communications and is a certified ICF coach. Her intensive years working for recruitment agencies such as Russell Tobin, PRIDE Health, LLC and Infinity Consulting Solutions along with her degree has equipped her with skill sets that is proven to be a welcome addition to the team we are building. Deep and honest conversations is Shawnell’s jam and that makes her a perfect person for the role of coach and host of this podcast.   Shawnell’s Top 5 StrengthsFinder Strengths 1. Futuristic 2. Positivity 3. Achiever 4. Responsibility 5. Developer   Key Takeaways In the midst of all of that low, I do believe that you shouldn't just get over your obstacles. Use them as that step up to the next level. As you shift from solo entrepreneur to having a team, your core values are important, and they absolutely influence, but they're not the business. It's important to have a place where you can listen in on some of the challenges that people are facing because sometimes those same challenges are the ones you're facing too. When you're in your calling and doing what you love, you truly will feel it I wanted to become as fully educated and how I can be the best version of myself. Time-Stamped Show Highlights [00:39] A sweet reintroduction of the podcast. [02:52] What has happened? [04:27] Daire Success Coaching's newest coach. [07:08] Getting to know Shawnell.“I didn't really question if there was a possibility that anything outside of that industry or that I would be good at.” [10:16] How Shawnell got interested in coaching. [15:32] Alissa acknowledging Shawnell’s maturity and amazingness. [19:32] Shawnell’s transition and how she found Alissa“I truly didn't really work on my mindset to really prepare myself for that.” [23:22] The catalyst behind the reemergence. [27:00] The awesome collab starts.“We judge ourselves and others so harshly but judgment and curiosity can not live in the same space at the same time.” [30:10] What’s been going on with Alissa.“I was in a position where as a success coach, I felt anything but successful.” [38:09] The mission that emerged from Alissa’s struggles.“We are moving in a direction that is Universally blessed.” [43:46] What’s in store for us and for you? Selected Links for This Episode Connect with Shawnell on LinkedIn Connect with Alissa on LinkedIn Connect with Daire Success Coaching on Facebook   Frickin’ Awesome Resources Frickin’ Awesome Entrepreneurs Facebook Community From Frustrated to Frickin’ Awesome by Alissa Daire Nelson Daire Success Coaching website StrengthsFinder 2.0 test  StrengthsFinder 2.0 by Tom Rath

The newborn and toddler years of our kids’ lives seem to both drag on foreverrrrrrr and fly by. One day we look up, and our baby is a preteen. How did we get here and are we preparing our kids (and our own hearts) for the next chapter? Join me for Creative Mama [Episode 34] as I share my thoughts regarding the process of letting go of control over our children, one park visit or sleep-away camp at a time. As always, I'd love to connect with you through my website or Instagram, or you can send an email to abbi@zasinzebra.com With this episode, we’re wrapping up Season 3 of the show. I’ll be off for the next several weeks, but you can join me again on Monday, September 9th when we kick off Season 4! *** People, Places & Things in This Episode: Connect with Abbi on Instagram ZasinZebra.com, the home of Creative Mama and other pursuits Support the show by making a donation Shop on Amazon through our Affiliate store

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts   A marketing executive’s go to market strategy depends on whether their company is in an established category — going after market share gains — or if they are in a new category that requires awareness building for the category itself. Utpal Bhatt is the SVP of marketing at Qubole, a SaaS platform that processes cloud data and provides support for many large companies such as Oracle and Lyft, as well as many start-ups. Utpal heads up marketing and is responsible for brand awareness, product marketing, and lead generation. In this episode, Bernie and Utpal discuss the different go to market strategies that should be used when entering a cold market versus a hot and happening market. Listen to learn how to determine if you should create a new marketing category or if you are in an existing category and need to differentiate your product. This episode is sponsored by Conversica, AI software for marketing and sales that fosters real conversations to discover the most qualified sales opportunities. Learn more at https://conversica.com Where Should You Start When Creating A Go To Market Strategy? According to Utpal, the first thing a marketing leader must decide when determining how to market a new product is whether the product belongs to an existing category or needs to be defined as a new category. All subsequent decisions such as team building, content strategy, and marketing direction stem from this initial decision. Determining if your product belongs in a new category versus an existing category requires looking at your competitors. Do you have competitors that have very similar products and services? If so, you’ll likely be entering a “hot” market. If you do not have direct competitors, then you will need to consider building a new category to market your product or service. How To Create A New Category If you find that the best strategy is to create a new category, prepare to build the audience for the category. The key to successfully creating a new category is to drive awareness, encourage adoption, and look to capitalize through monetization. Driving awareness requires having the right spokesperson, someone able to describe and articulate the value of the category and how it addresses a business problem for your target customer. You then need to build awareness by creating content that supports the thought leadership of your product within the category and provide training initiatives. Once you have a spokesperson and content for this person to share, you then need to create a platform for your speaker to market from. Hosting events and creating a social media platform are just two of the ways that your spokesperson can reach your audience. After you have driven awareness to and about your product within the category, you then need to encourage adoption of that product. This is done by creating a community of people who are excited and motivated to spread the word about the value of the product. Your community will want to write blogs and post on social media because they “love” the product and the category. Finally, the goal of every marketing campaign is to capitalize on monetization. When creating a new market category, monetization is a long game that is best enhanced with appropriate targeting and segmenting of the community you built during the adoption phase. As awareness grows and adoption solidifies, monetization occurs with a portion of the loyal community you have built. Differentiation Is Key To Marketing In A Hot And Happening Category If your product already has a category to market within, then the key to a strong go to market strategy is differentiation. How does your product differ from others in the category, and how are those differences beneficial to your target customer? Take hold of market-share by creating content and a messaging strategy that works together to differentiate your offering from the rest of the competition. Should Your Go To Market Strategy Change Based On Category Heat? Going to market in a new category versus one in a hot and happening category requires a very different team building strategy. When you are building out a category, you initially need a renaissance sales rep, a person who will approach all aspects of the product and can hand-hold each prospect through the entire process. Once the category is established and built out, the type of salesperson you need to hire is very different. In a hot market, the category has already been created and built out. Rather than explaining the value of the category to a prospect, the salesperson needs to identify the most likely prospects based on recognized need. The goal is not to go after every single person in the category but to target those businesses and prospects who are most likely to recognize how your product meets their need in the category. For example, when analytics was a new category, the renaissance sales reps explained the value of analytics. Now, data analytics sales reps sell the unique virtues of their specific analytics system to prospects who are best-fit candidates for their analytics product. If you are creating a new category, your content needs to speak to the benefits and of your product and how to use it within the category. In a hot market, your content needs to show how your product is unique and valuable as measured by authorities in your niche. While there are many other concepts and ideas to consider when evaluating entering a hot versus new market, this conversation provides a wonderful high-level overview of considerations when choosing your marketing category and strategy. Don’t miss this opportunity to learn from this conversation with Utpal Bhatt! Featured on This Episode Connect with Utpal on LinkedIn Utpal Bhatt on Twitter: @bhatt_utpal Qubole - the company where Utpal serves as SVP of Marketing Qubole on Twitter: @qubole Qubole on Facebook: @qubole Connect with Qubole on LinkedIn Outline of This Episode [1:50] Introduction to Qubole and Utpal’s role as SVP of Marketing [2:54] Should you create a new category or enter an existing category? [4:20] Where do you start when creating a new marketing category? [5:30] The three-step approach to creating a new category [5:55] What does it look like to drive awareness, adoption, and monetization? [7:00] Awareness: You need the right salespeople, content factory, and exposure plan? [10:10] Adoption: Easy to access education, training, tips and tricks, and samples [12:00] Monetization: Requires targeted audience segmentation based upon the community that was built in the adoption stage [14:55] Build your team gradually beginning with the awareness and adoption groups [17:58] When in an established category the strategy should be differentiation-centric [20:10] Distinction in going to market in a new category versus an established category [25:15] Bernie’s summary of the conversation Resources & People Mentioned This episode is sponsored by Conversica, AI software for marketing and sales that fosters real conversations to discover the most qualified sales opportunities. Learn more at https://conversica.com Hubspot’s 2019 Inbound Event The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast   Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above.

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Marketing and sales alignment in manufacturing has undergone an evolution as digital transformation has become more pervasive. Some tried-and-true methods have become less effective because of the change in buyer habits. In this episode, Bernie speaks with the head of sales and the head of marketing at Kadant Johnson - a manufacturing company - about their digital sales transformation journey. You won’t want to miss this episode as Dr. Wes Martz, VP of Marketing, and Carl Howe, VP of Sales, discuss how embracing digital transformation at Kadant has positively impacted their marketing and sales alignment and practices allowing their teams to reach customers previously unavailable to them. This episode is sponsored by Conversica, AI software for marketing and sales that fosters real conversations to discover the most qualified sales opportunities. Learn more at https://conversica.com How Tried And True Traditional Marketing Strategies Have Evolved Kadant Johnson is a manufacturing company that has been in business since 1930. They manufacture and distribute mechanical sealing devices that allow their industrial manufacturing customers to create paper towels, aluminum foil, corrugated cardboard boxes, etc. Traditionally their marketing and sales strategy has focused heavily on printed collateral, public relations, trade shows, and focusing on long-standing relationships in their key industries. Their message of value has not changed but how they communicate their messaging has changed. Dr. Martz discusses Kadant Johnson‘s evolution from print media to their website in the 90s, to their content marketing strategy and SEO focus providing them greater visibility in the online space. Their time and marketing spend are significantly directed toward their digital marketing platforms and being present in the major social media channels. These changes have increased the Kadant Johnson brand’s reach, which lends itself to a warm, direct selling environment. Digital Transformation Has Fostered Greater Marketing And Sales Alignment Carl speaks on how the Kadant Johnson sales force focuses on selling its products to three primary industries. Their brand name recognition is strong and recognized within those core industries, and each customer relationship leads to the next. They struggled, however, with building relationships in their secondary markets because the relationships were not there and the buyer has changed. Digital transformation is allowing his sales teams to reach out to the potential customers they want while also allowing them greater access to their company. In this approach, marketing and sales are aligned to create greater reach through digital practices and processes. The marketing teams build various funnels by generating appropriate content. When the customer moves through the funnel, the sales team takes over and maintains the message while providing further value that builds confidence in the brand. The sales team has also developed a greater ability to reach customers through digital channels that were previously unattainable, creating much greater marketing and sales alignment. Has The Changing Buyer Persona Affected Manufacturing Sales? At Kadant Johnson the traditional relationship-centered marketing and sales approach is as strong as ever, but how they foster the relationship has changed. Dr. Martz discusses how customers have evolved along with changes in the digital marketing world. Many times the buyers have also already researched Kadant before they ever look to engage with a salesperson. Dr. Martz takes this one step further in discussing the changing demographics of their customer base. The modern buyer is more educated, well read, younger, and brand focused. Rather than the buyer wanting to foster long-term relationships, they are looking online to find effective solutions that do not require a great deal of time to learn about and getting quick answers to questions.. How Digital Transformation Is Revolutionizing Sales Alignment And Processes Carl further discusses the changes that the increased online presence has made on the sales processes at Kadant. Traditionally, their sales team would drive down the road, see a smokestack, and reach approach the receptionist to find the gatekeeper at the company. Their sales team now uses LinkedIn and other platforms to find their potential customer’s information and to reach out through social media. The sales team has evolved from being focused mostly on face-to-face sales conversations to seeking out initial online engagement to start a conversation. From LinkedIn’s 3rd Annual “State of Sales Report,” one of the data points is that 62% of decision-makers read a salesperson’s LinkedIn profile looking for an informative profile before deciding to talk with that salesperson. Carl mentioned how surprised he is that customers and other people reach out and find him on LinkedIn and his salespeople without them always having to reach out. Kadant’s Digital Transformation Journey Unveiled Dr. Martz discusses the Kadant digital transformation more fully by bringing the conversation back to their updated LinkedIn profiles. Many businesses now use LinkedIn to research their potential vendors. Just as Kadant researches their potential clients, they know that they too are being researched and have arranged for their entire sales team to have their LinkedIn profiles made over into a resource for their current and prospective customers. The next step in their journey is to increase engagement between their sales teams and their prospective buyers on LinkedIn. The goal is to focus their traditional method of targeting their ideal industries and use that focus in digital channels, engaging with people in their target industries. Dr. Martz also wants to increase recognition of their company wins to create more excitement among the sales and marketing teams and increase their momentum through their use of LinkedIn. Carl Howe and Dr. Wes Martz expect to see the changes in behavior in their sales and marketing departments continue to build momentum accelerating their ability to sell and market Kadant Johnson in this new digital age. They have already seen some big wins and are looking forward to more. They have also noted a positive response from others in their organization. While Kadant Johnson has a decentralized corporate structure, their peers have noticed and are interested in learning how they too can benefit from the digital transformation that Dr. Martz and Carl have launched. Featured on This Episode Connect with Wes on LinkedIn Connect with Carl on LinkedIn Kadant Johnson on LinkedIn Kadant Johnson on Twitter:@Kadant Outline of This Episode [2:20] Introduction to Kadant Johnson, what they do, and who they serve [4:25] How Kadant Johnson started their marketing efforts [5:25] Traditional marketing practices that are still effective - Targeting [6:15] Marketing strategy has always been value-based but the medium has changed [7:25] Keywords and consistent presence have transformed Kadant Johnson’s outreach [8:43] Sales targeting is focused on 2 to 3 industries with long-established relationships [9:55] Digital marketing has revolutionized the relationship building side of the sales process [11:43] Evolution of the customer and how that affects sales and marketing strategy [14:30] The modern buyer is more educated than in the past; they do their research [17:10] How does the sales group get in front of potential customers? [19:30] How is LinkedIn providing avenues for market research and customer outreach? [20:55] Digital transformation is a journey - where is Kadant Johnson on the journey? [23:35] Digital transformation comes down to a behavior change [24:30] Discuss how the C-Suite views the digital transformation in sales and marketing [27:03] Bernie’s summary of the show Resources & People Mentioned This episode is sponsored by Conversica, AI software for marketing and sales that fosters real conversations to discover the most qualified sales opportunities. Learn more at https://conversica.com Byron Matthews, CEO - Miller Heiman Group - “The modern buyer has become better at buying faster than sellers have become at selling.” LinkedIn 3rd Annual State of Sales Report The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast   Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above.

Angie Sanchez is an Integrated Nutrition Health Coach. This is going to be a slightly different episode, because Angie is not in the real estate space, but works with a lot of people who are. She talks about her four life pillars and how to bring each of these different aspects into alignment so that you can start feeling better and living better as well as how you can practice empathy with yourself and others. Faced with her own set of health challenges in her early 20s, Angie understands all too well that you truly have nothing if you don't have your health! Key Takeaways: This is a masterclass all about communication and connecting with people. Who is Angie and how did she get started? Angie's purpose and objective (both personal and professional) is to leave others feeling better than when they first arrived to see Angie. When you're authentic, the situations that are simply not right for you will naturally fall off your radar! How does Angie define EQ? If you're able to practice empathy at a high level, you have a high EQ. How do you practice empathy? Public speaking used to be Angie's biggest fear, but by changing her perspective, she has since been able to get over that. What kinds of clients does Angie work with? If you're too general in your message, you will have a harder time working with the right person. What makes you unique, different, special? Angie shares some life audit recommendations to help you gain perspective and see where you're lacking in your life. Don't compare yourself to another person. Do what's right for you. Work on a rhythm that's right for you. What does Angie's morning routine look like? Angie shares her thoughts on intermittent fasting. Knowing what Angie knows now, what would Angie tell her 20-25-year-old self? Mentioned in This Episode: Connect with Angie: Angiesanchez.life & Instagram Click Here to apply for our next Holiday Mastermind in Punta Cana, Dominican Republic! If you are interested in joining our team, you can Apply Here Do you have an existing business? Already closing deals, but feel there is a better way? Connect with Alex here about working with him 1-on-1 Let's Connect on Instagram: @alexpardo25   Tweetables: “A setback is a setup for a comeback.” “Empathy. Not only is it what I stand for, but I believe it's the biggest piece of success and it's been the biggest key to my success.” “You need to start small when you practice intermittent fasting. There are different methods to intermittent fasting, and they all serve a purpose.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Dr. David Phelps is the Owner of Freedom Founders, a place where dental professionals can build wealth outside of Wall Street. A prior dentist himself, Dr. Phelps understands how easy it is to get caught up in the rat race of a transactional business without planning or building a retirement plan for the future. On the show, Dr. Phelps shares his thoughts on how investors and wholesalers can start building wealth outside of their transactional business!   Key Takeaways: There is no fast track to success. What advice does Dr. David have about teaching children how to fail? How can people generate assets while in the rat race? What you need is ‘who' to partner with where both of you can use your strengths to succeed. Dr. David explains he helps bridge the capital gap with investors. Before you partner with someone, make sure you two are aligned in your core values. Dr. David shares his thoughts on how to thrive during a market downturn. What trends should investors look out for in the market? Can you stress-test your portfolio as if it was 2008? Remember, cash and cash flow is king! Clean up your debts and bad assets. Growth isn't always a good thing! It takes money to grow your business. Get prepared to be nibble. What's one piece of advice Dr. David would give to his past self? You need to own your own agenda. Mentioned in This Episode: Connect with Dr. David Phelps: Freedomfounders.com Click Here to apply for our next Holiday Mastermind in Punta Cana, Dominican Republic! If you are interested in joining our team, you can Apply Here Do you have an existing business? Already closing deals, but feel there is a better way? Connect with Alex here about working with him 1-on-1 Let's Connect on Instagram: @alexpardo25   Tweetables: “Every downturn is different. The unique factor this time is that we've got so much more debt loaded up across the board. Our country is double the debt.” “Have access to cash, like private capital lenders, so you don't have turn to the banks when things turn.” “Don't live your life by other people's agendas.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

When it comes to beauty and fashion tips, are you generally the first to know or the last? Often times, we find something "new" only to discover that our friends have been using it for ages. Why the secrecy? Listen in to Creative Mama [Episode 28] as Abbi shares her latest and greatest finds in fashion and self-care. Perhaps you'll get to be the leader of the pack in terms of introducing these products and techniques to your girlfriends. At the very least, the secret will be out! As always, I'd love to connect with you through my website or Instagram, or you can send an email to abbi@zasinzebra.com *** People, Places & Things in This Episode: Connect with Abbi on Instagram ZasinZebra.com, the home of Creative Mama and other pursuits Old Navy Jeggings Tinkle razors Facial shaving for women L’Ange brush with boars hair bristles (the one I own); less expensive alternative by J&D Beauty My current favorite hat for bad hair days (major brownie points with the hubby for this choice) My two favorite dry shampoos: powder for dark hair or light hair; and spray Hairstylist Jasmine Rae’s hair training tips Support the show by making a donation Shop on Amazon through our Affiliate store

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Have you developed a plan that drives your high performing sales team? Listen in to learn how Marketing Leadership can create a vision and a plan in collaboration with Sales Leadership to develop the most successful high-performance sales teams. Bernie’s guest on this episode is Meshell Baker, Director of Global Sales Development at the National Association of Sales Professionals and the founder and spokesperson for the Women of Sales & Influence. The National Association of Sales Professionals (NASP) is the largest online community of sales professionals in the world. NASP is dedicated to empowering dynamic leaders, teams, and professionals to be focused on value first and provide them the tools and resources to succeed. Listen as Bernie and Meshell, discuss the six steps to building high performing sales teams through a 45-day challenge series that empowers sales professionals to alter the conscious and unconscious way that they approach selling. Attend the Brightcove PLAY event May 14 – 16, 2019. Visitwww.play.brightcove.com to get all of the details. I’ll be there both days, speaking on May 15th at 11am on how salespeople can use video to engage the modern buyer. Get 20% off by using this code: playpc2019. The Role of Marketing in Supporting High Performing Sales Teams The role of marketing has been evolving rapidly. In episode 246 Darryl Praill, CMO of VanillaSoft discussed the importance of helping sales make their number. It’s imperative for marketing and sales to team up to build a vision and a plan to help sales teams be successful. Read on to learn the six steps and the role of marketing in helping to build great sales teams. The First Step In Creating High Performing Sales Teams is Vision The first step in empowering a high performing sales team is to build a foundation with a vision of success. The sales team must have a clear goal in mind to maximize their interactions with their customers. This first step focuses and directs the sales mindset in pursuit of a greater goal. Marketing’s role is to provide clarity on the company’s brand promise so the sales team can build their vision around their customer’s success. The Power Of Breaking Old Habits The next and most important step involves analyzing and breaking down current habits to cull out those habits that do not align with the vision. Once the old habits have been broken down, new and stronger habits must be built that better align with the vision. The marketing message must support the creation of new habits and developing consciously competent sales professionals. They should know what their responsibility is, how to execute, and be empowered and encouraged to practice, practice, practice. Building New Habits Now it’s time to focus on building new habits that align with the vision. This is also known as becoming a conscious competent. This point of the 6 step program is around the 21-day mark. Sales professionals need a lot of marketing support to enable them to use new approaches in order for them to become conscious competents. Disciplined Imagination: Capturing The Mind Of The Buyer The human mind lives in the past, present, and future at once. The best sales professionals are able to capture the imagination of the customer by asking the right questions and help the customer imagine the desired outcome. Disciplined imagination is the conscious act of asking the right questions at the right time and embracing the art of storytelling to guide the customer on their journey to success. The role of marketing is to provide the resources for the sales team to know which questions to ask in each situation and equip them with relevant stories that can align with the customer’s path. Model The Beliefs Of Others To Strengthen The Sales Message A high performing sales and marketing team will look to model the beliefs and practices of other highly successful people and companies. The goal for each sales professional is to apply their own style to the modeled belief to create their own unique approach while leveraging a consistent message that represents your brand’s promise to the customer. Leaders should empower their sales teams to connect with their why and the experiences that make them unique so that their approach falls within their strengths and aligns with the vision. Marketing should provide vaulted content that is branded and relevant to the buyer’s journey, but customizable to empower the sales teams to play to their individual strengths. Operate In Intelligent Risk And Become Comfortable Being Uncomfortable The messaging is solidified, the processes are in place, training has been completed, and the sales professional is prepared and confident in their role. Success is the ability to confidently adapt in any circumstance and take intelligent risks in any situation. The messaging provided by the marketing team should allow the sales professional to adapt as needed to confidently respond to any objection while taking intelligent risks. Upon completion of these 6 steps across the 45-day challenge, the team has been prepared for success and it is up to them to continue to practice and develop their skills and mindset. The partnership between sales and marketing is a necessary ongoing process that fosters the creation of the best high performing sales teams. In fact, 91% of top performing sales organizations collaborate well with marketing. If your Marketing team is looking to make a measurable contribution to your sales team’s success, focus on building a collaborative relationship with Sales. Featured on This Episode Connect with Meshell on LinkedIn Meshell on Twitter: @MeshellRBaker National Association of Sales Professionals G2Crowd Sales Statistics Outline of This Episode [1:41] Why these 6 steps are important for marketers to use and embrace? [2:36] Who is Meshell and what is the National Association for Sales Professionals? [3:55] Build the foundation of the new strategy by creating a vision for success [4:56] Complete an analysis of habits and assess the misalignments between the new vision and the old activities [8:16] Build new habits to become consciously competent to reach success [10:36] Use disciplined imagination to ask the right questions to help the customer imagine the outcome [14:19] Model others beliefs and adapt to one’s own style to create a unique message [18:24] Implement steps 1 through 5 and be comfortable being uncomfortable [20:13] How marketing can show sales the way to flex and adapt to objections from customers and build confidence [21:12] Bernie’s summary of the conversation with Meshell [26:15] 91% of top performing sales organizations collaborate across sales and marketing departments and create a “We” attitude Resources & People Mentioned Attend the Brightcove PLAY event May 14 – 16, 2019. Visitwww.play.brightcove.com to get all of the details. I’ll be there both days, speaking on May 15th at 11am on how salespeople can use video to engage the modern buyer. Get 20% off by using this code: playpc2019. 91% of top performing sales organizations collaborate well with marketing The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr   Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast   Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above.

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Are you connecting to your buyers with video? Whether or not you are, this episode is one you should be sure to listen to. Bernie’s guest is Sara Larsen, CMO of Brightcove - Frost & Sullivan’s Global Company of the Year and Leader in 2018 Gartner's Magic Quadrant for Enterprise Video Content Management. Brightcove specializes in video content management and delivery so whether you’re just starting out with video or building your brand around it, Brightcove empowers you to scale as you grow and promises zero growing pains. In this conversation, Bernie and Sara talk about the ways brands are using video to reach out and engage their target market, to highlight customer stories, and to make a human connection with those in their audience. Sara also shares a way you can attend the upcoming Brightcove PLAY event via a discounted rate. Be sure to listen to get all the details. Attend the annual Brightcove PLAY event May 14 – 16, 2019. Visit www.play.brightcove.com to get all the details. Bernie will be there both days, speaking on May 15th at 11am on how salespeople can use video to engage the modern buyer. Get 20% off by using this code: PLAYpc2019 How Are Brands Reaching Out To Customers And Followers With Video? There are many lessons to be learned by watching what the big brands are doing with video and other marketing tools. Bernie asked Sara what she’s seeing as brands use video and she shared a wide variety of approaches. Marketers are using video to find the right people at the right time Entertainment production companies are using video to get more subscribers to their programs Publishers are working with video to create a stickier website experience and connect better with their audience In these and many other use cases, Sara says the consistent theme is that these brands need a great way to connect with their audience. Video is their medium of choice because it’s the only content format that uses eyes and ears to make an emotional connection with people. Listen to learn from these great examples! Challenges To Building A Video-Based Connection With An Audience Naturally, no brand or marketer can jump right into video creation and effective distribution. There is a very real learning curve and technological hurdle to overcome. But Sara points out that the tech challenges are less formidable as the tools now available are smarter and easier to use. That means there is more time to focus on telling great stories, which is what is at the heart of using video well. The real challenge is to stay focused on that objective. In Sara’s mind, we are still in the early days of using video among corporate marketers. There is a lot that has been learned but much more that is still to be discovered about how to use the medium effectively. But it’s a medium brand marketers are starting to understand better. During this conversation, Sara highlights many of the approaches Brightcove customers are taking that are getting great results. How The Brightcove PLAY Event Can Help You Breakthrough With Video Many brands already know that video is one of the most powerful mediums to use in order to make human connections with customers and prospects. Sara believes that now is the ideal time for content marketers and brands to embrace video more than ever before. Brightcove is hosting it’s 9th Brightcove PLAY event in May of 2019 and it is a “must attend” event for those looking to get into video marketing or to take their video marketing to the next level. The event will highlight Brightcove customers who are getting great results from their use of video, and many themes will be laced throughout the event sessions. Some of them are… How are we better able to make true human connections with video? Where are we seeing new approaches and who are the trailblazers we can learn from? How can attendees become the Mavericks and evangelists of the video space? Bernie will be presenting at the event on May 15th on the topic of how salespeople can use video to engage the modern buyer to stand out from the competition. If you attend Brightcove PLAY, you will leave with actionable ideas, tips and best practices to leverage video to build a following and engage your customers more effectively. You’ll have plenty of food for thought regarding whether you should insource or outsource your video production, you’ll understand the learning curve surrounding video implementation, and you'll understand how to use video analytics tools well so you can measure effectiveness and maximize your efforts. Don’t miss this episode with Brightcove CMO Sara Larsen and don’t miss the Brightcove PLAY event May 14 - 16, 2019. Be sure to get your 20% discount when you register using code: PLAYpc2019 ! Featured on This Episode Connect with Brightcove CMO Sara Larsen on LinkedIn Sara Larsen on Twitter: @SaraLarsen Brightcove’s PLAY 2019 Event Outline of This Episode [1:15] Who is Sara and Brightcove and why do they focus on video? [2:42] The most common ways brands are using video [6:35] The challenges of using video as a brand [13:40] The Brightcove PLAY event: What to expect [20:09] Bernie’s recap of the conversation with Sara [25:27] How you can get a discount on the event Resources & People Mentioned Attend the Brightcove PLAY event May 14 – 16, 2019. Visit www.play.brightcove.com to get all the details. Bernie will be there both days, speaking on May 15th at 11am on how salespeople can use video to engage the modern buyer. Get 20% off by using this code: PLAYpc2019 Content Marketing Institute - Top 3 Types of Content Used By Marketers The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast   Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above.

Frank Curtin is an EOS implementer, business strategist, and has a background in project management and supply chain management. Frank has been Alex's EOS implementer and has helped Alex improve his systems and company culture. On today's show, Frank shares why it's important to have a flexible system for your organization, some top mistakes he sees real estate investors make, and how you can get started! Key Takeaways: Who is Frank and how did he get involved in entrepreneurship and system processes? Systems need to be flexible because when your company structure shifts (through growth), your systems need to shift with it. How can investors put the right structure in place? What is an accountability chart? Why is it that so many investors don't have important foundational elements in place like core values? When the market changes and you have no structure/systems in place, your business will crumble. And, the market will change! Frank is really dialed in on what are his strengths and what are his weaknesses. Every entrepreneur has to go through a survival phrase where they're starting their company and wearing all the hats. A bad hire is worse than no hire. How can investors find the right people for their team? As an employer, it's so, so, so important to be open-minded to your staff's suggestions on how to make something better. When you give people the lead and freedom to achieve their tasks the way they see fit, it creates trust and less turnover. Should you have your foundational pieces in place before you onboard a new employee? If you need help with your system, it's really valuable you pay a coach to help you with it. Get very clear on what are your priorities are to avoid the ‘shiny object syndrome.' Remember, you're going to make mistakes, but you're going to get better. Good things take time to develop! What kinds of mistakes do entrepreneurs tend to make when it comes to their systems? Take the first few steps. Just get started. Mentioned in This Episode: Connect with Frank: Thesmartguides.com & Facebook Learn more about EOS: Eosworldwide.com Feel free to connect with Alex about doing a JV! Email him at alex@flipempire.com Click Here to apply for our next Holiday Mastermind in Punta Cana, Dominican Republic! If you are interested in joining our team, you can Apply Here Do you have an existing business? Already closing deals, but feel there is a better way? Connect with Alex here about working with him 1-on-1 Let's Connect on Instagram: @alexpardo25 Tweetables: “Structure has to come before the people.” “Know your priorities. Don't jump at everything that comes your way. Don't get stuck in the shiny widget object syndrome.” “Say no, no, no; three to seven things is all we're going to do this quarter. MAX. Everything else would have to wait.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Will Hull started real estate investing five years ago and ended up closing on 160 deals last year! Will has a ton of takeaways for you today, so grab a pen and paper. On today's show, Will shares why it's sooo important to follow up with a seller within 30 days after an appointment, being flexible with your exit strategies, and he even shares his follow-up process so that quality leads don't slip through the cracks.   Key Takeaways: How did Will first get started in real estate? How did Will make the transition from being a part-time investor with a job to being a full-time real estate investor? There's nothing ‘sexy' about this business. The real hustle and grind come from being consistent. How did Will and his business partner close on 160 deals last year? Will made conscious partnerships with other wholesalers in the area. Will believes having a couple of key exit strategies on how you want to handle a property is key. Where do most of Will's deals come from? Will shares his thoughts on direct-mail marketing. The most expensive lead you need to generate is the one you don't have! This is why it's important to cultivate the relationships you already have in your CRM! What does Will's follow-up system look like? After four years of following up on a lead, Alex and his team finally closed on it. You never know where your next deal might come from! How did Will find his business partner and why did they go their separate ways? What's next for Will? Giving back is a big part of Will's life and he highly recommends volunteering your time to a cause you care about. Mentioned in This Episode: Connect with Will: Nuparadox.com Feel free to connect with Alex about doing a JV! Email him at alex@flipempire.com Click Here to apply for our next Holiday Mastermind in Punta Cana, Dominican Republic! If you are interested in joining our team, you can Apply Here Do you have an existing business? Already closing deals, but feel there is a better way? Connect with Alex here about working with him 1-on-1 Let's Connect on Instagram: @alexpardo25 Tweetables: “You've gotta commit. You going to have to roll up your sleeves and put in the time until you have a breakthrough.” “I knew sometimes I would leave a couple of grand on the table, but sometimes a for-sure thing is better than a what-if.” “What happens after those 30 days after the appointment I think is where there's a lot of gold in the leads.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Bob LaChance first got involved in real estate in 2004. Fast forward to today; Bob is the owner of Reva Global, where he trains highly qualified VAs to help real estate investors with their business. Real estate investors really struggle with VA turnover and so Bob is here to help you get a bit of clarity on how to effectively use and train your VA so that you can stop the headaches!   Key Takeaways: Do you struggle with a lot of VA turnover? How did Bob first get started in real estate? Bob was getting pressured from his family to go back to school after he retired. Instead, he jumped into real estate and got his feet wet. He was hungry for it and took every opportunity he could to learn the business. Bob knocked on doors for one year straight from 10 a.m. to 3 p.m. Monday through Friday. It was in 2013 when Bob used his very first VA. How do you effectively train and use a VA? What tasks can a VA do for your business? What would Bob recommend not giving to a VA? VAs can even do follow up calls and run comps. Bob trains his VAs to become familiar with the real estate industry so that you don't have to go through trial and error to find the right one. The short cuts end up becoming long cuts in the end and cost you more money! Creating SOPs for your company so that your VA can jump right in and go. Mentioned in This Episode: Connect with Bob & his team: Rrevaglobal.com & email him at  Bob@revaglobal.com Feel free to connect with Alex about doing a JV! Email him at alex@flipempire.com Click Here to apply for our next Holiday Mastermind in Punta Cana, Dominican Republic! If you are interested in joining our team, you can Apply Here Do you have an existing business? Already closing deals, but feel there is a better way? Connect with Alex here about working with him 1-on-1 Let's Connect on Instagram: @alexpardo25    Tweetables: “When you get something for free, you don't take the most advantage of it.” “When you hire someone and have them go through a DiSC profile, if they're not a high D or not a dominant personality, they're going to fail on the phone.” “Typically, it takes 5-7 touches to get a deal, if not more.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Edwin Kelly is the owner of Specialized IRA Services. He helps investors leverage their self-directed tax-advantaged accounts so that they can successfully grow their retirement fund, family legacy, and business. In this week's episode, Edwin explains how you can build wealth in a tax-free environment and how you can get smarter about your retirement even when it's ‘too late.'   Key Takeaways: Edwin is an expert when it comes to leveraging self-directed IRAs. Who is Edwin and how did he get started in this field? What are self-directed accounts? Edwin explains the type of tax protection and asset protection you can have through a self-directed account. What are the different types of self-directed accounts you can choose from? Who would not benefit from something like this? How can you get started? Edwin shares a case study of how a typical transaction would play out. How can you fund your child's education with a self-directed account? Feel like you've missed the boat when it comes to saving for your retirement? You can easily start your self-directed account now. When doing deals in a self-directed account, how do you pay your team after a wholesale transaction has been made? What advice would Edwin give to his younger self? Mentioned in This Episode: Connect with Edwin & his team: Specializediraservices.com Feel free to connect with Alex about doing a JV! Email him at alex@flipempire.com Click Here to apply for our next Holiday Mastermind in Punta Cana, Dominican Republic! If you are interested in joining our team, you can Apply Here Do you have an existing business? Already closing deals, but feel there is a better way? Connect with Alex here about working with him 1-on-1   Tweetables: “The two high-level benefits of a self-directed account are tax protection and asset protection.” “It is not uncommon for somebody to build their retirement in 7-10 years and be out.” “The idea is to get started if you don't already have a self-directed account.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Alex continues his talk on what he learned at Grant Cardone's 10X Conference. He wants to dedicate this episode specifically to one speaker in particular that really stood out to him, and that was John Maxwell. John is in his early 70s and he still continues to be an inspiration. He is a recognized leadership expert and has authored 82 books! Key Takeaways: John Maxwell was one of Alex's favorite speakers at Grant Cardone's 10X Growth Conference. John was such an inspiration that Alex would like to spend some time recapping what he learned from him. Be intentional in your pursuit for growth and personal development. Are you the dumbest person in the room? Because that's the room you want to be in. There's a 5-step formula for growth: Test, Fail, Learn, Improve, and Re-Engage. Are you afraid to fail? Get clear on what you want and then chop a little bit of that tree every day. How can you best add value to others? Alex shares some examples. Who needs your help today? Reach out to them! Success is what you do for yourself and your family, but significance is all about others. Mentioned in This Episode: Connect with Alex on Instagram Conference: 10xgrowthcon.com Find out more about John: Johnmaxwell.com Book Recommendation: The 10X Rule: The Only Difference Between Success and Failure, by Grant Cardone Tweetables: “You have to embrace the suck. If you want something and it's something worthwhile, it's going to require sacrifice and effort.” “I made a commitment to myself that personal development will always be a part of my life, and it's one of the best decisions I ever made.” “You gotta change the question in your mind from ‘how long is something going to take' to ‘how far can I go.'” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Gary Harper suffered from a near-death experience and almost lost it all. He made a promise to God that if he made it through, he would dedicate the rest of his life to service and helping others. God granted him that wish and today Gary consults with clients on how they can live their mission and vision and all the while, optimize their business process.   Key Takeaways: Gary travels the country to help businesses with their processes. Gary was an executive for almost 15 years and also got into real estate about 20 years ago, but he lost it all and had to file for bankruptcy. Gary also nearly died from Lyme disease in 2011. During that time, he made a promise to God. How can you create your own vision plan? Gary had to start with his ‘Why'. He highly recommends Simon Sinek's work. Gary's ‘Why' is to honor God. Gary explains his company's ‘Why' and showcases how it's different from his personal ‘Why.' What really matters with you? When Gary was on his deathbed, he asked himself what did he do with all of his time. Where did it all go? Do you want to miss your child's birthday because you were too busy trying to make money? How can people better visualize their life 10-15-20 years down the road? Gary breaks down his MVP (Mission, Vision, and Process) framework. Where we stumble and fail is when we try to do too much. The biggest thing is to FOCUS! It doesn't really matter if you have a vision if you don't have a gameplan on how to get it done. Document your process. If you're in real estate, you're wearing about 44 hats. Sometimes we work so hard that we lose focus on who it's for, and why it's for, and then your most important relationships fail. There are two types of entrepreneurs out there. There are leaders and there are dictators. Why do entrepreneurs fail to scale their businesses? Mentioned in This Episode: Connect with  Gary here: Sharperprocess.com Stay focused all year long: Fullfocusplanner.com Book Recommendation: Start with Why, by Simon Sinek Focus, by Al Ries   Tweetables: “If you don't first and foremost work on you and make sure you're healthy and you're ready to go to that level, then you'll fall flat on your face.” “MVP stands for Mission, Vision, and Process. How can you be an MVP in 2019? It first starts with that mission.” “Sometimes we work, work, work, and it's for money, and we lose sight of who it's for, and why it's for.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Steve Cavanaugh runs the Southern Maryland Real Estate Investors' Group and invited Alex to be a guest on his Facebook Live. This show is going to be slightly different as Alex answers Steve's and the audience's questions. He shares his origin story, why he created his podcast, what he does for personal development, and so much more!! This is only part 1, stay tuned to part 2 next week!   Key Takeaways: Steve did a Facebook Live event for his REIA in Maryland and Alex was invited to be the guest! This is going to be a two-part episode, so stay tuned for next week! Where is Alex today in his business? How did Alex even get started in wholesaling? What prevents people from taking action? What kind of mentors has Alex had over the years? Alex shares his top tools that he uses everyday. Why did Alex decide to start his podcast? How can someone start their own podcast? Does Alex have a social media strategy? What makes Alex tick? What new beliefs has Alex recently adopted? What was the one behavior or habit that most positively impacted his real estate career? What is Alex's favorite failure? Where's the real estate market headed right now? When Alex hears the world ‘hustle' what comes to his mind? Alex shares who your first hire should be once you start closing deals consistently. What is EOS and Traction, and when should someone use that? Stay tuned for part 2 next week!!! Mentioned in This Episode: Connect with Steve on Facebook Southern Maryland Real Estate Investors' Group (SOMDREIG)   Book Recommendation: Work Less, Make More by James Schramko The Four Spiritual Laws of Prosperity, by Edwene Gaines Traction by Gino Wickman   Tweetables: “The focus is the bottom line. How can we do better quality deals vs. more deals.” “The pain of working for somebody and having a job was greater than the fear I had of falling on my face.” “Sometimes we're divinely given moments of pause in our lives and it's our responsibility to fully absorb and appreciate what we're feeling.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Tom Krol is the Founder of Wholesaling Inc. and PSL Homebuyers. Tom is considered to be one of the most successful real estate wholesalers in the country and has built an amazing business within such a short period of time (less than five years). Find out how Tom makes it all work and what some of his favorite wealth-building strategies are on this week's episode! Key Takeaways: Who is Tom and how did he get started in wholesaling? Tom credits his brother (Todd Toback) for helping him get out of debt and from living paycheck-to-paycheck. Tom was hungry! What does Tom's business look like today? Get out of your own way. Alex explains what the ‘Success Tax' is. Discipline and passion both will eventually fail. What lasts the longest? Purpose. What has helped Tom's coaching students the most when it comes to closing deals? Want a business to run without you? You have to put a cap on your financial aspirations. Tom explains a little bit more what he means. Why are you doing what you're doing? The goal is just a destination. You have to enjoy the journey. What's Tom's wealth-building strategy? Tom hates carrying debt. There is no such thing as ‘passive' income, BTW. How did Tom connect personally with Robert Kiyosaki? You are the sum of the five people you hang out with. What's one piece of advice Tom would like to give to his younger self?   Mentioned in This Episode: Connect with Tom and his team about Coaching Tom on LinkedIn Book Recommendation: Ego Is the Enemy, by Ryan Holiday   Tweetables: “That's the number one thing. Get clear, simple instructions.” “Take massive imperfect action! You're going to make the same number of mistakes. Everyone's first dozen deals are a complete mess.” “There is no such thing as time management, only priority management.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Armando Cruz has been a friend of Alex's for over 30 years and recently completed a 100-mile race! He is a best-selling author, real estate investor, and a men's mentor. This episode is Part 2, documenting his experience of completing this race, so be sure to check out Part 1 from last week's show to be up-to-date! Key Takeaways: We're back with Part 2! If you haven't listened to Part 1, do yourself a favor and check it out ASAP ;) At the start of the race, what emotions was Armando feeling? Would Armando be able to even complete the race without the support of his family? The pain doesn't last. What was the most difficult part of Armando's race? Mile 55! Everything was hurting. Armando fell close to the edge of a cliff (twice). Did Armando ever feel like quitting? Did Armando bring any technology with him? Armando's wife was incredibly supportive throughout this entire process and she even ran with Armando to help him keep pace. Armando wanted to finish the race in 24 hours. When he was halfway through, he knew it was no longer possible. After running 99 miles, Armando was able to get a boost… from his mind! Armando's legs were shot by mile 25 but he kept pushing past that and achieved the next 75 miles mentally. There is value in doing hard, hard things. Your thoughts become your actions. Not happy? Take action! Mentioned in This Episode: Connect with Armando Cruz: http://www.armandocruz.com/ Part 1: The 100 Mile Race - An Inspiring Story About Perseverance, Determination, & Grit (Part 1) Book Recommendation: The Legacy Code: Modern Man's Guide to Escape Obscurity & Live a Life Unleashed, by Armando Cruz   Tweetables: “I wanted my son to catch me in an act of excellence.” “To break it down even further, it's just one more step. Just one more step. That was the mantra.” “The brain is responsible for keeping you safe, so it's tolerance threshold is a lot less than what you can actually achieve.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Armando Cruz has been a friend of Alex's for over 30+ years and leads a very inspiring life. He is a best-selling author, investor, a men's mentor, and has recently completed a 100 mile race! Armando details his experience on the show and offers tips and advice on how to keep a habit, a goal, a wish, consistent. This is only part one of a two-part episode, so keep an eye for next Monday's podcast!  Key Takeaways: Happy 2019!!! Armando just completed a 100 mile race (and this is the story leading up to this EPIC Race!) Armando helps men live, create, and fulfill their legacy. This has been one of the most memorable podcasts Alex has ever recorded. Alex and Armando have been friends for over 30 years! How did Armando get into sports and entrepreneurship? Is there enough evidence based on your actions to ‘convict' you on your goals, dreams, and desires? For Armando, it all started with 6 habits (and they are revealed in this episode). Armando set a goal to write 50 words a day and he is now a bestselling author on Amazon! Armando outlines his running and exercise routine and how it got him to run 100 miles. How does Armando put himself in the mindset so he's able to enjoy the process/journey, and not just the destination? Your brain understands how to answer questions, but it doesn't do very well with statements. So ask yourself the questions on how to achieve your goal. What kind of doubts did Armando have before the race? Armando details his experience leading up to the race. Stay tuned for part 2!!!   Mentioned in This Episode: Connect with Armando Cruz: http://www.armandocruz.com/   Book Recommendation: The Legacy Code: Modern Man's Guide to Escape Obscurity & Live a Life Unleashed, by Armando Cruz   Tweetables: “If you don't embrace the journey, you're going to be suffering for a lot longer.” “Who do I have to become to enjoy this journey?” “From when I started the 6 habits to when I raced 100 miles, it was almost 900 days that I had been building up to this.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Sales data is one of the most valuable ways to determine what is working and what isn’t in a company. One of the most overlooked pieces of data from the sales process is data surrounding deals that are lost. But as you might guess, there can be a significant amount of fear on the part of salespeople when it comes to sharing the details of why they lost a sale. What can be done to attain honest sales data for the sake of improvement? Bernie’s guest on this episode of The Social Business Engine is Bill Sexton, Vice President of Sales Operations at Systemax. Bill will be presenting a session at the upcoming Frost & Sullivan STAR event on the topic of leveraging win/loss data. On this episode, Bernie and Bill discuss how to best capture and leverage your sales team’s wins and losses so that you can use the insights you discover to make business-critical decisions and give you an edge against your competition. The conversation includes advice for getting your marketing and sales teams aligned and how to get the sales team to cooperate, especially when it comes to providing insights into why a deal was lost. This episode is sponsored by Frost & Sullivan’s STAR event for Sales leaders taking place February 11-13, 2019 in Lake Tahoe, NV. Register for the event at http://Frost.com/Vengreso and use the discount code MARIO at registration for a $250.00 savings. Why Is Sales Data So Important To Have And So Powerful To Use? Win/loss data is one of the most powerful pieces of data to use. It enables your team to make strategically informed decisions based on the data, about how to improve your process and close more deals. You can use it to accelerate sales and bring valuable insights to the product, marketing, and supply chain teams. Data about sales wins provides insight into where the company is doing well. Those insights enable you to build best-practices into team training as well as pipelines and processes. Data from your sales losses obviously reveals areas where the team needs to improve. But understand, loss data is not analyzed merely for the sake of fixing blame. More importantly, it's used to fix problems, find gaps in your process, improve client communication, develop better resources, refine sales process, and even improve your products and services. Once you find the gaps, you're able to fill them effectively with the right solutions. Win/Loss Sales Data Is Reliant On Salespeople Reporting It. How Can We Get It? The reporting of data about why a deal was won or lost is one of the aspects of the sales cycle that is most reliant on honest reporting of what happened in the process. At this point, that reporting still has to be done by human beings. Bernie asked Bill for the best methods of obtaining win/loss data when the people who need to share it may be afraid to do so. Bill shared some great advice. First, bake win/loss reporting into the sales process. His recommendation is to require a drop-down type option within the quote/order process of your company. It should only have two options: A win - which results in an order being placed, or a loss - which requires multiple choice explanation as to why the deal was lost. But there are situations where it’s not possible to bake the win/loss data into the process - such as when sales are made off-site by 3rd party vendors. In that case, Bill suggests the implementation of a mature pipeline management process that includes drop-down options with the opportunity to explain the details of each situation. Follow-up can be done through a regular cadence of reviews, once a month for example. The purpose of the follow-ups is to look into the reasons behind the larger losses in more detail. Sometimes You Need To Celebrate A Sales Loss It sounds counterintuitive to celebrate a loss, but Bill says there are great things that come from doing so. First of all, celebrating losses in a way that enables the team to improve demonstrates that there are no punitive measures applied to those who share loss data. You can even champion those who honestly share and hold them up as examples to the rest of the team. This encourages everyone to become part of the solution, which makes future losses fewer and farther between. Good analyzation of loss data also enables the team to gain strong insights from customers, salespeople, and customer service reps that can be delivered to the teams that need them: the solutions team, service team, product team, etc. This enables adjustments to be made to enable better performance in the future. Some of the things that you can gain from inspecting sales losses are... Understanding if you are priced correctly Are you providing the right product solution in the first place? Do additional products or services need to be created? Are there issues with damaged products, delivery times, etc.? These give you a very clear picture of the biggest problems in your pipeline so you can make adjustments that have the largest impact. Evaluating A Pattern Of Sales Wins Can Help You Implement New Things Bill puts a significant focus on the evaluation of sales losses since they reveal so many helpful things, but he also encourages a thorough look at sales wins. When you do, you’re able to answer some important questions... Are the solutions you're providing for your customers working or not? Are sales strategies being leveraged correctly? If so, are they driving sales as expected? Can your successes be used as examples in coaching and training? And more… Be sure you take the time to listen to this insightful conversation. Bill shares many practical ways sales organizations can use the data behind sales wins and losses to improve systems, move the company forward, and close more sales in the future. Featured on This Episode Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-sexton-b3564219 Outline of This Episode [1:40] Bill’s role as VP of Sales Operations at Systemax [2:56] Why it’s important to get the win/loss data from your sales team [4:30] The best ways to capture accurate data: bake it into the sales process [9:22] What types of insight can you glean from wins and losses [11:55] What win/loss data can tell you about weak links in the sales process [14:12] How knowledge of the wins helps the organization [15:55] What kind of collaboration is needed to make use of win/loss data? [24:34] Don’t be afraid to ask for transparency from your team Resources & People Mentioned This episode is sponsored by Frost & Sullivan’s STAR event for Sales leaders taking place February 11-13, 2019 in Lake Tahoe, NV. Register for the event at http://Frost.com/Vengreso and use the discount code MARIO at registration for a $250.00 savings. The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Social Business Engine https://www.facebook.com/socialbusinessengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://twitter.com/sbengine   Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above. This podcast originally appeared on Social Business Engine  

Al Beahn started his real estate career in 2009 at only 22 years old. On his first deal, he made a $16,000 profit and now, ten years later, he's got a team of 23 people and closes around 25 deals a month. On today's show, Al explains how he was able to scale in his market, tips and tricks on how to navigate Zillow to find your deals, and how to tap into your MLS network to find those hidden deals!   Key Takeaways: How did Al get started in real estate? On Al's first real estate deal, he made $16,000 profit at 22 years old. Take massive action! That's the only way you're going to learn and get better. What does the business look like today? The first hire you need to make is an assistant. If a business starts and stops with you, you don't have a business! It all comes down to the people. Al dives into how he runs his business with such a large team and some of his processes. Every quarter, Alex and his team read a personal development book. How does Al get some of his deals off the MLS? When agents send Al potential deals, how does Al shift through it and know what's good and what's not? Focus on a select number of zip codes. Don't try to tackle the whole city by yourself. How does Al dial in his offer without even seeing it? How can you leverage Zillow and Trulia to get more deals? Knowing what Al knows now, what's that one piece of advice he'd share with his younger self? Mentioned in This Episode: Connect with Al via email Al@PioneerHomesUS.Com, and visit him at Pioneerhomesus.com If you are interested in joining our team, you can Apply Here Do you have an existing business? Already closing deals, but feel there is a better way? Connect with Alex here about working with him 1-on-1   Tweetables: “If you're a guy that wants to do volume, you have to have a team around you. I would not be anything without my team.” “Being an entrepreneur isn't about working 80 hours a week, it's about owning a business that is sustainable.” “Figure out where all the cash buyers are buying in your city and narrow it down to 5-10-15 zip codes and focus on those.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

    Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There is a unique perspective required when it comes to creating effective sales training for women. There is a tremendous benefit to such training being created by women and for women. To discuss the topic it was only natural for Bernie to invite Cynthia Barnes, Founder and CEO of the National Association of Women Sales Professionals to be his guest on this episode of The Social Business Engine Podcast. Cynthia has been recognized as one of the most influential women in sales. She is a former top 1% saleswoman and founded the NAWSP in 2016, which is the only organization in the US dedicated to helping women sales professionals reach the top 1% and Dance on the Glass Ceiling™. In this episode, you’ll hear more from Cynthia on what it means to “dance on the glass ceiling.” As you listen, you’ll also be inspired by hearing how the reality of gender discrimination in sales motivated her to launch an organization devoted to advancing women in their sales careers. Cynthia is an engaging and motivating speaker, so take the time to listen. This episode is sponsored by Frost & Sullivan’s STAR event for Sales leaders taking place February 11-13, 2019 in Lake Tahoe, NV. Register for the event at http://Frost.com/Vengreso and use the discount code MARIO at registration for a $250.00 savings. Cynthia’s Experience Motivated Her To Provide Sales Training For Women It’s both inspiring and refreshing to hear a person so enthused and committed to their profession as Cynthia is. In her own words, she’s been selling since Girl Scout Cookies were $1.50 per box. Through sales, she discovered that she loved being in control of her own income and ability to rise through her personal effort and diligence. She has learned how to use her own experience of overcoming gender discrimination to help women who aspire to achieve success in the sales profession. Her example is a large part of what makes her the outstanding leader of the National Association of Women Sales Professionals. Cynthia’s main goal is to level the playing field. That means providing women the sales training needed to be in the top 1% of sales professionals right alongside the outstanding men in the profession. Listen to this episode to hear Cynthia’s explanation of what needs to be included in sales training that is specific to women, how sales training for women empowers them to succeed, and how the NAWSP can help make it all happen. An Inspiring Goal: Women Can Dance On The Glass Ceiling We’ve all heard the phrase that women need to “break through the glass ceiling.” While it’s understood by most people that the phrase refers to the unseen career barrier many women experience based on their gender, Cynthia finds that there is a better, more women-centric way to address the issue. Her approach is simple: acknowledge that the ceiling is there and strive to overcome it - and encourage it with language that resonates with women. Rather than using language that is aggressive or violent, such as “breaking” the glass ceiling, she likes to talk about “dancing on” the glass ceiling. It’s imagery that communicates powerfully to women that they can not only overcome the barriers that exist but that they can do so in uniquely womanly ways. Sales Training For Women Means Helping Where Women Are Not As Strong Cynthia is not one to say that women and men are the same in every way. In fact, she’s well-known for admitting that women in sales tend to have particular areas where they are not as strong. In her mind, sales training for women has to address these realities head-on. She says one of the first areas to be addressed is the issue of confidence. Women tend to discount their product or service for the sake of getting the sale. But Cynthia says it’s not at all necessary. The sales training NAWSP provides teaches women how to deal with price objections and other pressures in ways that increase and enhance their confidence - which in turn allows them to close more sales at standard pricing levels. According to Cynthia, a second area where women need help is in dealing with the tendency toward perfectionism. She cites the example of women sales professionals being hesitant to actually make sales calls until they have their sales script down pat. But she’s learned that they shouldn’t wait for mastery of the script. Instead, women should write down their script, word-for-word, and use it as needed - even reading it if necessary. This enables them to overcome the perfectionistic tendency that often holds them back. The Best Outcome Is For the NAWSP To Become Obsolete The National Association of Women Sales Professionals has many goals: A national conference in October of 2019 100,000 members over the next 5 years But those are not the biggest and boldest of the organization’s goals. Cynthia wants to see the NAWSP be so effective that it becomes obsolete. She wants its emphasis of leveling the playing field for women to become so well received and embraced, and its sales training for women to be so effective, that women no longer need an advocacy organization like the NAWSP. Cynthia’s inspiring approach of turning adversity into opportunity is opening doors for women in sales across the country. Listen to this episode to be inspired, to find out more about the National Association of Women Sales Professionals, and to learn how you can connect with this amazing organization and its founder, Cynthia Barnes. Featured on This Episode Connect with Cynthia on LinkedIn: https://www.linkedin.com/in/cynthiabarnes/ Follow Cynthia on Twitter: https://twitter.com/cynthiambarnes Cynthia’s organization: https://nawsp.org/ Outline of This Episode [2:22] From meetup groups to an official organization [7:10] Why it’s time to transform sales training (for men and women) [11:34] Strategies in NAWSP’s training to strengthen women in sales [14:50] Trends Cynthia sees happening for women both young and more experienced [18:50] The future of the NAWSP: 100,000 members, 15 cities, and becoming obsolete [21:43] Bernie’s summary and Cynthia’s final comments Resources & People Mentioned Saleshacker’s list of Top Women in Sales Eastman Kodak This episode is sponsored by Frost & Sullivan’s STAR event for Sales leaders taking place February 11-13, 2019 in Lake Tahoe, NV. Register for the event at http://Frost.com/Vengreso and use the discount code MARIO at registration for a $250.00 savings. The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Social Business Engine https://www.facebook.com/socialbusinessengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://twitter.com/sbengine   Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts   There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above. This podcast originally appeared on Social Business Engine Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts  

Matt Oviatt has been in the industry for over 16 years and shares his hiring process so that you don't have to stumble the way through it as he and Alex did. With 14 people under his belt, Matt shares how he incentivizes everyone so that it creates a culture of camaraderie and helpfulness as opposed to unhealthy competition.   Key Takeaways: Who is Matt and how did he get started? What did Matt learn from his experience during the 2008 crash? What would Matt do differently if he knew what he knew back then about the 2008 crash? Prior to the crash, Matt was very pro-debt. Now, he really likes security. No matter what, you have to have a calculated approach that fits your risk tolerance and your needs. What does Matt's team look like today? Check out what EOS is and how it can help your company! Core values are everything! Where has Matt found his best hires? What is Matt's hiring process? Matt has an incentive program that helps keeps his team motivated. Mentioned in This Episode: Connect with Matt Here Great Resource to Analyze Sales People: OMG Sales Assessment Hiring Resources: WizeHire, ZipRecruiter, Indeed. Make sure to Read: Traction: Get a Grip on Your Business, by Gino Wickman If you are interested in joining our team, you can Apply Here Do you have an existing business? Already closing deals, but feel there is a better way? Connect with Alex here about working with him 1-on-1     Tweetables: “I'm trying to get my rental portfolio to a 50% debt coverage.” “When you're first starting out, you have to take some risk in order to grow, but it can be dangerous.” “Hiring people to do things — it changed my life. It helped me realize there were a lot of things I thought I was good at, but I'm not that good at.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Carole Ellis is the Chief Operations Officer and News Editor at Self-Directed Investor Society. As a journalist herself, she handles news coverage about the real estate market and often provides market analysis pieces for Think Realty Magazine and Real Estate Wealth Monthly. Today's topic dives into where Carole sees the market heading as well as how investors can take advantage of their self-directed IRAs!   Key Takeaways: Everyone knows there's going to be a downturn in the market...eventually. How did Carole first get started in real estate? Real estate investors are some of the most innovative and creative people ever. Carole discusses where she believes the real estate market is right now. So many investors regret that they sold some of their properties. Alex has noticed in his area that 300k properties have been slower to move than in the past. We're seeing a slow down in the market. What's your unique ability? What do you bring to the table? When it comes to wholesaling or fix and flipping, it's the wild, wild west out here. AirBnb and Cryptocurrency have impacted the real estate market quite a bit. Carole believes the market is cooling off right now. Where does Carole see the real estate market heading? Remember, you are the biggest asset you have! So, invest in yourself! When it comes to self-directed IRAs, how can real estate investors take advantage of that? It's actually not complicated to get started! It's very, very risky to fix and flip and wholesale in your IRA. So, what are some of the best ways to use a self-directed IRA? Who should you hire to help you with this process? There's so many prohibited transactions out there, which is why you need to have someone on your team to guide you through it legally. What's one piece of advice Carole would share to her younger self? Mentioned in This Episode: Connect with Carole: Website and Facebook. Visit Self-Directed Investor Society, and make sure to check out REI Wire Additional Resources: Housingalerts.com, Irr.com If you are interested in joining our team, you can Apply Here Do you have an existing business? Already closing deals, but feel there is a better way? Connect with Alex here about working with him 1-on-1   Tweetables: “Real estate investors are the more innovative, creative and frequently stubborn people ever.” “We're moving into a period where investors are going to have more control if they're willing to look regionally and locally for the right kind of opportunities.” “This is not a bubble and a bust (market). This is just a cooling and a leveling.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Ryan Robson is doing something a little bit unique in his business model. He partners with young/new investors and helps mentor them while receiving a cut of the- profits. He is a business partner to several businesses and has developed a ‘semi-passive' lifestyle. He is willing to give up a bit of money for more of his time. Learn more on how he manages it where he and his family can take month-long vacations together.   Key Takeaways: Ryan averages around 100 flips a year in multiple markets. Ryan has three little kids right now and it's the biggest blessing in the world, but as we all know, they don't come with a manual on how it all works. Who is Ryan and how did he get started in real estate? One of the biggest lessons you can use is learning how to accurately value property. When the market crashed, Ryan learned a lot from the sidelines and saw a lot of his millionaire real estate friends go broke. Ryan eventually teamed up with a business partner and they started doing short sales together. What does Ryan look for in his acquisition manager? Some sellers are going through a tough, tough time, so it's important having someone who can bring a bit of happiness into their lives. What is Ryan's current business model? Ryan partners with other guys who have flipped at least five properties in the past and helps invest in them. How does Ryan find good ‘newbie' investors to partner with? How many businesses does Ryan have? What has allowed Ryan to travel 120 days a year? How is he able to run multiple businesses while doing this?   Ryan is in the process of finding a COO. What's that process look like so far? Ryan shares the best advice he received when it comes to hiring high-level people. What's the one piece of advice Ryan would share to his younger self? You don't have to make a million dollars to be happy. Mentioned in This Episode: Connect with Ryan: Website and Facebook. If you are interested in joining our team, you can Apply Here Do you have an existing business? Already closing deals, but feel there is a better way? Connect with Alex here about working with him 1-on-1   Tweetables: “There are certain sellers where their life is tough. If you can bring some joy when you show up, they will like you.” “The more genuine you are about wanting to help that person vs. looking at these sellers as dollar signs, the more successful you'll become.” “It's not necessarily leveraging other people, although it truly is, but what it really is giving other people the opportunity to grow.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Brandon Barnes did 200 deals last year, but high volume doesn't always mean high checks. This year, Brandon decided to pivot and become much more intentional with the types of deals he's going after. They're on par to close 140 deals this year, but their profits have increased in a much smarter way (with a smaller team too). Brandon is looking to expand into his 4th city currently and shares tips and tricks he uses to get a 3-5% response rate on his direct-mail marketing campaigns… and so much more!   Key Takeaways: Who is Brandon and how did he get started? Brandon did 200 deals last year, but this year they'll be doing 130-140. Why the shift? Doing a ton of volume doesn't mean you're getting a ton of money. What does Brandon's team look like today? How many calls does Brandon take live in his business? There is so much missed opportunity in what you already have in your system. Brandon has a 3-5% response rate! How does Brandon do it? What's Brandon's follow up process look like? How many markets is Brandon in right now? Brandon shares how he closes deals over the phone without meeting sellers face-to-face. How does Brandon audit his leads and the way his team processes them? People start playing at a higher level when they know they're being held accountable. Don't be shy with your team. Alex believes it's important to be transparent with your team and let them know how much it really costs to get that phone to ring. What kinds of things is Brandon doing with his direct-mail marketing campaigns? Brandon has been building a driving-for-dollars database for the last 2.5 years. What has really impacted Brandon's business in the last 10 months? Mentioned in This Episode: Connect with Brandon: Website and Facebook, or call: 843-990-3409. Driving For Dollars? Simply text an address to mail the owner. Episode 172: “Are You Losing Deals Because You've Got Too Much Competition?” Do you have an existing business? Already closing deals, but feel there is a better way?  Connect with Alex here about working with him 1-on-1   Tweetables: “There is so much missed opportunity in what you already have in your system.” “How can you be better without necessarily being bigger?” “People just bring their best when they know they're going to be held accountable.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Jim Zaspel went from being a dead-broke college drop-out to generating over $1 million per year in his real estate business and he did it all in under two years! In today's episode, Jim shares his marketing secrets and what's been working for him and his business in his market! Jim also shares why he's completely happy with the size of his current team and why he has no plans on hiring more (or downsizing) people.   Key Takeaways: Jim sends out about 40,000 direct mail pieces a month. From a marketing perspective, what's been working for Jim, so far? You have to trust the data. The data is the only thing that matters! What do Jim's postcards look like? Alex is mailing between 20,000-30,000 pieces a month and the response rate is only half a percent! What kind of mailers simply DO NOT work? You have to test, test, test your mailers! What kinds of lists has Jim seen success with? Alex has been tracking over 61 data points from the deals he's closed on. What percentages of Jim's deals come from PPC vs, Mailers? Alex recently starting QC'ing some of the new leads that come in to make sure they're processed correctly. What does Jim's follow up system look like? What does Jim's team look like today? The team really likes it when the owner dives in deep and gets their hands dirty. Mentioned in This Episode: Connect with Jim: Website and Facebook Click Here to apply for our next Holiday Mastermind in (Exotic Location TBD). If you are interested in joining our team, you can Apply Here   Tweetables: “It's not so much about the volume, but what you end up taking home at the end of the day.” “This year, our response rates are lower than they have ever been.” “When people can see the leader of the business stepping in, I think it really does a lot for the morale.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Ahhh…time away. Isn’t it wonderful? And then, before you know it (or before you’re ready!), it’s back to reality! Surely there is a way to return home with some of the peace, relaxation, and magnificence we feel while we are vacation. Join us for Creative Mama [Episode 16] as we discuss some ocean-side ramblings that may help reframe the mundane parts of your day. As always, I'd love to connect with you through my website or Instagram, or you can send an email to abbi@zasinzebra.com *** People, Places & Things in This Episode: Connect with Abbi on Instagram ZasinZebra.com, the home of Creative Mama and other pursuits Support the show by making a donation Shop on Amazon through our Affiliate store

Kevin Bupp is a mobile home expert and owns several mobile home parks. He is also the host of Real Estate Investing for Cash Flow and The Mobile Home Park Investing podcast. On today's show, Kevin explains why he's passionate about owning mobile homes, some of the reasons why he prefers it over single and multi-family properties, and he also shares his 2008 story where he found himself broke and nearly homeless.   Key Takeaways: Kevin had hit some really hard struggles with his business during 2008. In his single-family homes, Kevin lost about 18% occupancy within 6 months. Kevin was faced with foreclosure on his primary residence, his credit score dropped down to the 500s, and the lawsuits were coming in. However, the silver lining was that Kevin met his now wife while he was defaulting on everything. If you're struggling financially, there is a way out. Hopefully, Kevin's story inspires you! What was Kevin's mindset like while he was going through the downturn? Kevin tried to focus on the things he could control, which were his health and fitness. In 2011, Kevin made the decision to jump back into real estate. How did Kevin get into mobile homes? New mobile homes just aren't being built due to the stigma. Most tenants who move into a mobile home will stay there forever! What are some of the challenges of owning and running a mobile home park? However, it can be tricky finding mobile home park owners who want to sell. Curious to know more? Reach out to Kevin! What's the biggest lesson Kevin has learned so far? Mentioned in This Episode: Connect with Kevin: kevinbupp.com and Sunrisecapitalinvestors.com Facebook.com/RealKevinBupp Real Estate Investing for Cash Flow Podcast The Mobile Home Park Investing Podcast   Tweetables: “I went from having hundreds of thousands of dollars line of credit to tons of foreclosures and lawsuits.” “It's really difficult to step out of the bubble you're in and realize there are opportunities when literally there's your blood in the street.” “Chances of getting approval to build a new mobile home park, you'll maybe get 1 out of that 100 you'd get approval, and it would have to be high-end.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Nathan Brooks is a real estate investor that's looking to do roughly 150 fix-and-flips this year. He also provides turnkey investment opportunities to clients in seven different countries. In total, Nathan and his team are looking to do about $20 million in revenue this year alone! Find out more about Nathan's leadership philosophy, how to scale up, and what his rental portfolio looks like today.   Key Takeaways: How did Nathan get started in the business and what does it look like today? How did Nathan grow his business so successfully? Nathan had trouble scaling up because the process that worked for flipping/buying 3 houses didn't transfer over to when he wanted to flip/buy 10 houses. How do you know when to speed up and/or slow down? You need to do the basic foundational steps (your why, your vision, etc.) to see whether it even makes sense for you to scale up. A good leader knows when to be a backup system, take the lead, or just take a steady pace. What kinds of things does Nathan do to improve his leadership skills? Leaders forget that it always starts with ‘me.' If you're not improving yourself in some way every day — if you're not thinking about your team and the people who serve you, you are failing. You have to know what kind of levers to pull based on who you're working with. What does Nathan's rental portfolio look like today? Alex and Nathan know several people who are positioning themselves wisely in case of a market downturn. How does Nathan manage his rental properties? What questions should you be asking when trying to vet a tenant? What's one piece of advice Nathan would give to his 28-year-old self?   Mentioned in This Episode: Connect with Nathan: bridgeturnkey.com and on Facebook: facebook.com/fixfliprentkc Extreme Ownership: How U.S. Navy SEALs Lead and Win, by Jocko Willink and Leif Babin   Tweetables: “Flipping/buying ten houses a month is not that hard, but putting all the pieces together is.” “You can't be the visionary if you don't have leadership skills.” “What is the end-game of this business, what's our goal, and how are we communicating that to our team?” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Jon Carcone has been a real estate investor since 2009. Last year, he closed on 40 deals, but his ultimate goal is to generate $10,000 a month in a cash flow from rental properties. Jon shares his experience with low-end rentals and why he decided to make the switch to high-end rentals despite the additional costs. Jon stresses the importance of creating a lifestyle business that matches your needs. Key Takeaways: What kind of challenges has Jon faced so far? It's definitely gotten harder to secure deals over the last few years. A couple of years ago, Alex could make a decent living with just him and his VA. What type of business do you want to develop? It's important to get clear on that. Jon has been intentional in trying to develop a lifestyle business, not a corporation. What is Jon's business model today and how does he structure his team? Last year Jon did 43 deals. 23 were rehabs and 20 were wholesales. Jon's ultimate goal is to try and get to $10,000 a month in cash flow. Jon shares his interesting experiences in being a landlord so far. What was Jon's biggest takeaway when it came to buying low-end rentals? How did Jon get into the high-end rentals? Jon shares a case study of a high-end property and the process it took to go from vacancy to full. Did Jon ever consider going into commercial real estate? The wholesaling business helps out a lot because you can make a lot of money. It's a simple business, but it's not always easy. A bad hire can be deadly in your business. Pay attention to the data! Your marketing will tell you the real story. If it was easy, it wouldn't be satisfying! What advice would Jon give his younger self? There's nothing wrong with starting later in life! Mentioned in This Episode: Connect w/ Jon Carcone on Facebook, and/or visit him at Brothersbuyhouses.com The Founder on IMDB   Tweetables: “No one's life is perfect. Doesn't matter what you're doing. Everyone has things that they're not happy with.” “Most people, when they think rental property, but they don't think high-end.” “The wholesaling business is awesome because you can make a lot of money. It's a simple business, but it's not easy.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Billy Ross has been in real estate since 2003. He first started as a real estate agent, but converted over and became an investor shortly after. Today, he makes 12-15 deals a month with an amazing team who believe in the company purpose and mission. On today's show, Billy discusses how one bad apple can literally destroy a company, why a positive mindset plays a big part in his philosophy and offers solid direct-marketing advice for new real estate investors!   Key Takeaways: Someone with a negative mindset can really destroy your company culture. How do you influence people in a positive way and get the team to buy into your mission? Billy had bad apples in his team and couldn't recover. So, for two years, he had to revert back to the basics before he could rebuild. Billy generates about 12-15 deals a month. Where do his marketing dollars go? You're wasting your dollars if you only hit a list once. You have to go over it multiple times! Billy offers some advice to newbie investors who want to get started with direct-mail marketing. What types of people does Billy look for in his team? As a leader, Billy understands it's a process. Nobody is perfect. He stumbles every day and gets back up again. Remember, the details matter. Reading a book 30 minutes a day might not be a big deal, but over time it really adds up! What is Billy's morning routine or mindset routine? There is no such thing as a ‘bad' morning routine. Work on it and customize it so that it works for you. How does Billy encourage and teach his team about mindset and personal development? You can change your self-image. In fact, you have to if you want to grow and reach the next business level. Practice gratitude every day. You can do three minutes in the morning and two minutes at night. It's an easy habit to do! Set your environment in a way where you automatically set yourself up for success. Do you ever feel like you're not doing ‘enough'? Having a vision sets you back on track. Mentioned in This Episode: Connect w/ Billy Ross: FloridaPropertyWarehouse.com and follow him on Instagram — Instagram.com/billyross777/   Book Recommendations: The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8am), by Hal Elrod Psycho-Cybernetics, by Maxwell Maltz Living with a Seal: 31 Days Training with the Toughest Man on the Planet,by Jesse Itzler The Five Minute Journal, by Alex Ikonn (Intelligent Change) Willpower Doesn't Work: Discover the Hidden Keys to Success,by Benjamin Hardy   Tweetables: “It all starts with mindset. If you don't have that belief — that mindset — then it's not going to take you very far.” “If you only going to hit a list once, then just save your money.” “How you do anything is how you do everything.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Ron Phillips has 17 years of real estate experience and is more than happy to share his wealth of knowledge with you today. Everything from hiring the right people, failed partnerships, and the steps he took to build a steady stream of cash flow is revealed in today's masterclass! Ron's been able to build a life of freedom where he can take more vacations and spend it with his loved ones. Key Takeaways: Ron just got back from vacation with his family. At the end of the day, money just gives us options. Having a clear life vision was a complete game changer for Ron and Alex. How did Ron get started in real estate? Ron shares how he closed his first real estate deal … with literally no money in his pocket. If you know sales and marketing, then you'll never starve. People today are so afraid of talking to other people. All they want to do is text and not pick up the phone or knock on the door. Don't be those people! What has Ron's experiences been like when it comes to business partnerships? No one can take away what you learn. You can lose all your stuff, but you don't lose experience. It took seven years to build Ron's first company, but through his experience, he was able to rebuild his company within a year. If you don't ask, then you're never going to get the benefit of other people's experience and knowledge. Don't let your pride get in the way of your growth. What does Ron's business look like today? What's Ron's hiring process look like? Ron would hire people who were PERFECT for the position, but it never would work out! Why? They weren't aligned in their values. People who don't align with your core values will eventually cost you money, time, and the glue that holds your team together. What were the steps that Ron took to build cash flow throughout his career? Ron's biggest mistake early on was not putting his money into cash flow assets. How was Ron financing his properties? What happens if 2008 happens again?! What advice would Ron give to his younger self? Mentioned in This Episode: Connect with Ron: RPCinvest.com/, and/or call at 801-990-5109. You can also email at invest@rpcinvest.com Book Recommendation: Robert Kiyosaki's Rich Dad's Guide To Investing: What the Rich Invest in, That the Poor and the Middle Class Do Not!   Tweetables: “Money, really, just gives us options. It gives you choices that you wouldn't have if you didn't have it.” “If there's one or two skills you should focus on a daily basis it's sales and marketing. If you just focus on that, you'll never starve.” “Partnerships fail when communication breaks down. Period.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

At the risk of over-simplifying things, excuses keep us from achieving our dreams. In the first installment of this three-part series, we unpack the #1 universal excuse: "I don't have time." This stumbling block also disguises itself as, "I'm too busy" and "I never seem to get around to it." Join us for Creative Mama [Episode 10] as we outline 9 strategies for overcoming this pervasive lie and pressing on towards your dreams. As always, I'd love to connect with you through my website or Instagram, or you can send an email to abbi@zasinzebra.com *** People, Places & Things in This Episode: Connect with Abbi on Instagram ZasinZebra.com, the home of Creative Mama and other pursuits Support the show by making a donation Shop on Amazon through our Affiliate store

Randy Lawrence is a serial entrepreneur with 24 years of experience as a real estate investor and business owner. Randy is a big believer in designing a life that you want. It's so easy to get distracted from shiny object syndrome and to check out what your friends in the industry are doing to achieve their level of success. You might even want to emulate their methods too. But, everybody's path is different, what works for them might not necessarily be the best fit for you. Have a vision for your life to achieve REAL personal success.   Key Takeaways: Randy started his real estate career in multifamily and then built out a very successful single-family business. Randy shares a valuable lesson he learned in the very beginning of his career about always doing the right thing first. Randy's marketing results are great because he has set the intention to help people FIRST. Randy and Alex both strongly believe in the positive benefits of tithe and ‘letting go' of that 10%. Why did Randy first get into multifamily instead of single-family property? How can someone get started in multifamily properties?  There's more than one way to achieve success. Don't compromise on who you are. Ask yourself: What's the best fit for you? What are your goals? Everyone is different. What works for your friends/business acquaintances might not always work for you. Get clear on what it is that you ultimately want. You should be saying no more often than you should be saying yes. You're going to get hit with so many obstacles along your way. And if you're not determined, it's going to get harder and hard not to derail. How did Randy find this 84 multifamily unit and lock it up? Partnering with others and creating a team effort is key to getting into multifamily. You can't do it alone. Check out Randy's podcast and website! (Link in the show notes). Mentioned in This Episode: Connect w/ Randy: Prosperitycapitalpartners.net/, and check out his podcast: The Real Estate Preacher Podcast Book Recommendations: The Blessed Life: The Simple Secret of Achieving Guaranteed Financial Results by Robert Morris The Four Spiritual Laws of Prosperity: A Simple Guide to Unlimited Abundance by Edwene Gaines   Tweetables: “If I want to flip this deal and I either want to push the price to the max or cut corners, that's not going to be the best approach to getting massive success.” “When we set the intention that we are going to try to help people, not just make as much money as we can, that really exploded things in a positive way.” “You gotta be true to yourself in what you want to do and who you are.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Aaron Chapman is a Real Estate Finance Equal Housing Lender for SecurityNational Mortgage Company and he regularly donates his time to the community in Mountain/Desert Rescue. With over 20+ years of experience in the finance industry, Aaron shares the steps he took that ended up tripling his income and explains why practicing gratitude will constantly enrich your life.   Key Takeaways: This masterclass is actually take two! The last one failed to record. Ouch! Who is Aaron and what does he do today? How has Aaron's experience as a emergency rescuer impacted his business? How does Aaron help his clients? What does Aaron attribute his success to? How does he define his success? When Aaron started being himself, started being real, started dressing like HIM, he tripled his income. You gotta work with someone you trust. If you don't trust them, do not work with them!! “It's nothing personal, it's just business.” That phrase is a cop out. You have to have an extreme interest in the other person's benefit. Aaron shares an example of why it's so important to be grateful. Tell people you appreciate them. Do not leave your gratitude at the door. There is no success without adversity. Get yourself up and keep going! Who is Aaron's perfect client and how can you work with him? If you enjoyed this podcast with Aaron, please share it to your friends and family! Mentioned in This Episode: Connect with Aaron: www.AaronBChapman.com Nominate Aaron to Speak at TED TALKS: https://speaker-nominations.ted.com. Click here to download more information about Aaron and his TED Talk nomination.     Tweetables: “You don't raise to the occasion, you fall to the lowest level of your training.” “Good judgement comes from experience. Experiences comes from bad judgment.” “Don't hope for things to get better, hope for you to get better.”   Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Brett Snodgrass is a wholesaler based in Indiana. Brett hired his first employee 4 years ago and since then the business has been doubling in profits every year. Brett shares how he found the right people for his company culture, what his marketing strategy looks like, and the best ways to manage a JV partnership. Key Takeaways: What does Brett's business look like today? How has Brett got his business to the point where he can close around 30 deals a month? Brett has been scaling his business for the last four years. It takes time to get to where he is today. In 2015, Brett did around 80 deals that year. In 2016, he and his team doubled it. How has Brett been able to find the right people for his company? Brett shares his core values for the company and why it's so important to have them. Many leaders don't include their team members. They're ‘the boss' and that's it. When you have a good environment, people don't want to leave. How many employees does Brett have and what are their positions? What does Brett's marketing strategy look like? How does Brett structure his JV partnerships? Brett shares how he qualifies a good JV deal. What would Brett share to his 25-year-old self? Mentioned in This Episode: Connect with Brett here: Simplewholesaling.com Book Recommendations: Traction: Get a Grip on Your Business, by Gino Wickman Scaling UpScaling Up: How a Few Companies Make It...and Why the Rest Don't, by Verne Harnish   Tweetables: “You've got to get your whole team to buy-in to the core values so that they actually feel ownership and proud.” “If it's long lasting and sustainable, then it has to be more than just a paycheck. Your team has to buy into the vision.” “We didn't do JVs or other wholesale deals literally a year and a half ago. In order to scale, you have to find other lead generation sources.” Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

Today’s episode is one that got Alissa all excited, truly inspired, and one she considers to be a valuable experience. Our guest today is someone who’s really a smart, driven, passionate, heart-driven business owner. All throughout this episode, you will hear Asmâa’s insatiable desire to help people reach the summit of business success. This is an episode where we can learn how strength themes can come together and be a beautiful recipe of being able to do exactly what it is that you do in the gifted way that you do it, just as how Asmâa has. About Asmâa Methqal Asmâa Methqal is an executive-level, trilingual professional with over 19 years of expertise delivering marketing solutions for various large industries.Asmâa is the founder of Maestra, a hub for marketing, branding, technology, and communications, with a passion for holistic business solutions. The company helps entrepreneurs, companies, and multi-disciplinary teams design and implement well-orchestrated marketing strategies that amplify their presence and impact.Asmâa is a master composer of business symphonies who holds two Master degrees in her field. She is also an Associate Faculty at Royal Roads University; and a mentor of young entrepreneurs and startups with the Innovation Centre of the University of Victoria and Futurpreneur Canada. Asmâa’s Top 5 StrengthsFinder Strengths Achiever Strategic Activator Empathy Relator   Key Takeaways When you surround yourself with people who are better, smarter, on the same trajectory as you are, you will elevate yourself to a whole new place. You need to build your community and your tribe before your product is out there. Whatever stage of your business that you’re in, you have a lot of shoulds on your plate. You have to be able to articulate your mission before you can take that next step. It’s really hard to see the picture when you are in the frame. Marketing is not just something that you just snap your fingers and do it. Time-Stamped Show Highlights [01:28] Getting to know our remarkable guest. [04:22] What is Maestra and what are Asmâa’s superpowers? [08:19] An important takeaway for your business.“If you don’t have your clear mission identified, if you don’t have you clear why identified, don’t do any of those things yet.” [09:31] The heart and the soul of Asmâa’s business and why she does what she does.“The way I do business that is different than other companies is that I am really, really committed. I need to feel that I really resonate with what they’re doing. [11:26] Asmâa’s incredible top five strength themes. [15:29] Asmâa’s biggest area of challenge in her business.“I can do it for others but when it’s for myself, it’s harder.” [18:26] Asmâa explains why she’s so passionate about teaching others.“I was able to connect all the dots for them and show them in a clear way.” [21:49] Alissa and Asmâa talk about possible action plans. [25:42] The next step to getting Asmâa’s first workshop booked and planned.“I think one of the reasons why I got where I got is I’m not afraid of failing. When I fail, you fail forward.” [28:07] What Alissa thinks of Asmâa’s plans.“When you are at a table and you’re working with another business owner, it’s good to have other people who are working through that with you.” [33:11] Alissa’s little challenge for Asmâa as she prepares for her workshop launch. [34:45] Podcast recommendation of the week! Selected Links for This Episode Connect with Asmâa on Twitter Connect with Asmâa on LinkedIn Maestra Website Maestra Facebook Page LEAF Certification Podcast of the Week: Marketing Your Business Podcast with Stu McLaren Frickin’ Awesome Resources Frickin’ Awesome Entrepreneurs Facebook Community From Frustrated to Frickin’ Awesome by Alissa Daire Nelson Daire Success Coaching website StrengthsFinder 2.0 test StrengthsFinder 2.0 by Tom Rath

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Marketing organizations in the current business environment have a number of challenges before them due to advances in technology and the cultural shifts that are happening because of them. To build a 21st century marketing organization it’s important to look carefully at these challenges to determine how to best structure marketing teams to deliver the most effective results. Bernie’s guest on this episode is Betsy Rohtbart, Vice President of Digital Marketing at Vonage. On this episode, Betsy shares the lessons she’s learned about building a modern marketing team - through her experience both on the agency side and on the brand side. Her insights can be applied by any marketing leader in any industry who is tasked with building and evolving a marketing team that needs both digital and offline marketing skills, so you can be sure, you will hear practical, real-world advice from what Betsy shares. Vengreso is proud to be a partner with Frost & Sullivan on the 19th annual Marketing Executive MindXchange event: Marketing Impact 2025. We’ll be moderating a Think Tank discussion focused on Creating a Consistent Omni-Channel Customer Journey. Join us at Marketing Impact 2025 July 16 – 18, 2018 in Nashville, TN to mix and mingle with forward thinking marketing executives and thought leaders. As an event partner, we’re excited to extend a $250 savings to all Vengreso subscribers. Simply visit: www.frost.com/mar and use discount Do You Have The Right Structure In Your Marketing Organization? When it comes to structuring your marketing organization in the most effective way, there are many pieces to the puzzle. The first is getting clear about what the team is trying to achieve and work backward from there, building the capabilities in your team through training and hiring the expertise you need to accomplish that goal. As you do, be aware that the result is that your marketing department won’t look like the marketing department of any other organization because it will be customized to meet the needs of your customers. When it comes to hiring the expertise you need, Betsy says the illustration that makes the most sense to her is to think of your marketing team like a game of Tetris. Your marketing organization will have a variety of expertise “gaps” that need to be filled but don't expect a one-size-fits-all candidate to appear on your radar. Some people are pure generalists. Some are pure specialists. A good marketing department needs both, a mix that fills in all the gaps and is able to remain flexible as technologies and marketing approaches change. What is More Important When Hiring, Business Acumen or “Fit” on The Team? Betsy says that the modern marketing organization must be fully immersed in the company’s goals but also able to frame those goals to agency partners so they can be successful in delivering for clients. So business acumen is critical in that situation. Marketing leaders need to go into every relationship with the attitude that everyone they work with is just as much working for the company as they are, even when those people are outside agencies. And when it comes to finding the agencies or individuals that will do the best job Betsy says she would rather hire someone who is the right culture fit even if they are not as technically qualified as another candidate. Many times, the technical skills needed for a role can be taught to people who don’t possess them, but the characteristics that make for a good culture fit cannot be taught. For that reason, culture fit is more important. The Dos and Don’ts of Building A Great Marketing Organization There is a tremendous amount of detail that goes into building a truly great marketing organization in the modern world. Toward the end of this conversation, Betsy shared her own list of dos and don’ts about how to build a great marketing organization. It is clearly a necessity for marketing organizations to stay up on how the latest analytics tools work - but knowing how to use analytics tools doesn’t mean your team will be good analysts. Ultimately there is a level of finesse that has to be learned - and it is learned by observation over time. Marketing leaders need to be aware that at the end of the day you have to evaluate what you did as a team, admit mistakes that were made, and make changes that bring improvement. Learn from your mistakes and move on. Work to create an independent, problem-solving attitude in team members by encouraging them to escalate things to you AS problems arise rather than after things are already out of control. That way you’re not solving problems for them, but teaching them how to solve problems themselves. Work to build a team that works together like a healthy family. As the team grows, managers may need to break teams down into smaller groups to maintain connection and synergy. Managers should keep themselves accountable for understanding the needs of the team and for leading by example. Demonstrate best-practices but also demonstrate how to own your mistakes, learn from them, and grow as a result. You can meet Betsy Rohtbart, Vice President Digital Marketing at Vonage at the Frost & Sullivan 19th Annual Marketing Impact MindXchange event, July 16-18 in Nashville, TN where she is speaking on this topic. Featured on This Episode Connect with Betsy on LinkedIn Betsy on Twitter: @BetsyMRohtbart Vonage Vonage on Twitter: @Vonage Outline of This Episode [0:40] Bernie’s introduction to Betsy Rohtbart, guest on this episode - her role at the company. [3:22] What does the 21st Century marketing department look like? [6:37] The role business acumen plays in the modern marketing department [8:36] What is the role of “fit” in the modern marketing organization? [11:06] How can marketing organizations stay current? [15:29] Management dos and don’ts for building a great marketing organization [21:27] The importance of managers being willing to take blame for their mistakes Resources & People Mentioned BOOK: Good to Great by Jim Collins Adobe Analytics Core Metrics Google Analytics Alan Masarek, CEO of Vongage The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Social Business Engine https://www.facebook.com/socialbusinessengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://twitter.com/sbengine Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above. This podcast originally appeared on Social Business Engine  

This week’s episode is about Alissa's recent (and ongoing health journey). She’s a believer that taking care of our personal health is vital to being our best selves. You can be successful in your business without being in good physical health, but you won’t have nearly the success you’d have if you were healthy. It is really an important step in becoming confident enough and it naturally just spills over into other areas of your life. We all sort of “know” Alissa by this episode. We know that she wants to be successful not only in her business but also in other areas that she desires to be successful in as well. Join us in this episode where we talk about muscles, diets, discipline, and yes, bikinis. Despite Alissa’s belief in personal health, she had fallen into arguably the worst physical condition of her life. It happened as insidiously as it does for most, putting other priorities above self-care. So, in December of 2017, Alissa had had enough and she hired a personal trainer...and made a CRAZY goal. That’s what today’s episode is about. Alissa welcomes Kelsie Olson, personal trainer on as the guest coach on this Real Life episode. About Kelsie Olson Besides being a fitness fanatic, Kelsie Olson received an Exercise Science degree from the University of Wisconsin-La Crosse as well as a personal training certification from the NSCA.  She has been personal training for 4 years and bodybuilding for 3 1/2 years. She recently received her pro card last Spring and is now competing as an IPE Figure Pro. She and her husband Dusty own a personal training business called Renovation Training, based out of Blaine, MN.  They work with all types of clients from weight loss to runners to muscle building to the extreme of competitive bodybuilding.   We know you were wondering! Kelsie’s Top 5 StrengthsFinder Strengths are:   Harmony Responsibility Consistency Relator Belief     Key Takeaways Your business does not exist in a vacuum. When you are your best you, you can do better in business, in relationships, and everywhere else. It’s amazing what your body can do if your mental state is spot on. “I’m okay not winning. I’m not okay not preparing as if I’m going to win.” Time-Stamped Show Highlights [02:00] Intro to today’s topic is Alissa’s health journey [07:26] Kelsie lays out the importance of a personal trainer who legit knows their stuff.“I can’t say enough about the importance of hiring a great trainer that is going to encourage you, push you, and hold you accountable, especially in beginning.” [18:17] The conversation that was an important switch for Alissa and her training.“You are only as strong as you allow yourself to be.” [22:31] Tracking and why it’s so important.“It’s really, really important not to get so stuck on one parameter. Look at more than one parameter.” [30:50] Alissa’s challenge going into the competition and the things that have helped her be successful thus far.“Life is certainly not a straight uphill climb. It is valleys and mountains, and eventually, you reach that peak of where you want to be.” [42:33] Alissa’s unexpected side effects and the side benefits. [47:51] Kelsie tells Alissa what she can expect as they near the competition.“It’s important to know that this is temporary, that we have a goal–there is a light at the end of the tunnel.” [53:03] Kelsie shares a bit more on what the competition is and discusses what’s next for Alissa. [1:04:16] Podcast recommendation of the week! Selected Links for This Episode Connect with Kelsie on Facebook Connect with Dusty—Kelsie’s husband and business partner—on Facebook Blaine Snap Fitness Facebook Page Blaine Snap Fitness Website Connect with Kelsie through email: kelsieeckdahl@gmail.com The Power of Habit by Charles Duhigg Podcast of the Week: The Chalene Show with Chalene Johnson Frickin’ Awesome Resources Frickin’ Awesome Entrepreneurs Facebook Community From Frustrated to Frickin’ Awesome by Alissa Daire Nelson Daire Success Coaching website StrengthsFinder 2.0 test StrengthsFinder 2.0 by Tom Rath

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play On this episode of Social Business Engine you’re going to meet Cathy McPhillips, Vice President of Marketing at the Content Marketing Institute. CMI has successfully positioned itself as the premier resource for marketers who want to learn about content marketing. Cathy reveals a key metric in their marketing that enables the company to convert by a factor of 10 on their most coveted offering, the annual Content Marketing World conference. Bernie has spoken at the event 7 times and it ranks as one of his favorite weeks out of the year. You’ll want to check it out. Cathy is in a unique position at CMI because she is able to filter all of the company’s marketing strategy for CMW through her own lens as a marketer. In most scenarios, applying a personal lens to marketing is a bad idea. In Cathy’s case, however, she IS representative of the target audience for CMW. Her career experiences and expertise in content marketing make for a fantastic conversation. Be sure to listen. This episode is sponsored by SAP. Download the ungated case study titled, “Savvy Social Selling the SAP Way.” You’ll learn how SAP sales reps fill their sales pipeline with deals that are 560% larger on average when using social selling techniques. Download the case study without a form to fill out. It’s ungated. Why Marketing to Marketers is What the Content Marketing Institute Does Best CMI creates resources for marketers that are the benchmark standard for anything relating to content marketing. They are the top cited resource for companies across the globe and they strive to connect to CMOs through a variety of different strategies. Cathy and her team realize the challenges that CMI faces when trying to market to people who do content marketing for a living. A CMO’s schedule is stretched more thinly than ever before and individuals have limited time to check email, watch a webinar, or listen to a podcast. The team at the Content Marketing Institute understands their audience and their concerns fully, and having that understanding allows them to create world-renowned resources. You don’t want to miss hearing Cathy tell Bernie about the latest and greatest strategies CMI has up its sleeve. How CMI Identifies Who Are 10x More Likely to Attend Content Marketing World Content Marketing World is CMI’s greatest event every calendar year. What started as a simple conference with 600 attendees has grown into a massive gathering of content marketing professionals. The event covers the entire content marketing process, from content creation to analytics and measuring ROI. It’s the largest event of its kind on the planet and attracts professionals from across the world. Cathy expects over 6,000 attendees for the 2018 conference in September, and the event shows no signs of slowing down. How does Cathy know just how many people to expect, even before registrations are submitted? She explains to Bernie that people who take 3 or more actions within the CMI website (i.e. subscribing to an email, watching a webinar, etc.), are 10x more likely to attend the CMW event in person. By using an omnichannel marketing approach CMI is able to put content in front of people in a variety of ways and then capture their attention and convert it into registration dollars. Cathy shares insider secrets relevant to Content Marketing World 2018 that you don't want to miss. Be sure to listen. An Old School Idea That Has Secured Over 27,000 Qualified Subscribers for the Content Marketing Institute The Content Marketing Institute also uses metrics and data analysis for business practices outside of the CMW sector. In an interesting turn of the conversation, Bernie and Cathy discuss how the CMI team publishes a quarterly, printed magazine entitled Chief Content Officer. This magazine is yet another example of CMI’s fantastic omnichannel marketing approach. Cathy knows that it’s simultaneously harder and easier to market to professional content marketers. That’s why she and her team aren’t afraid to pursue every avenue of content delivery. Even though some may argue print is outdated, the CCO publication has resulted in over 27,000 qualified subscribers for CMI. In other words, it has built an amazingly robust audience database of people that are intimately engaged with the best materials CMI releases every quarter. When professional marketers disconnect from technology, they’re still connected to CMI and content marketing through the CCO magazine. It brings the brand to life and is an ingenious way of sharing the latest information on the content marketing industry. Featured on This Episode Connect with Cathy on Linkedin Follow Cathy on Twitter: @CMcPhillips Read Cathy’s bio on the CMI website The Content Marketing Institute website The Content Marketing World event website Like Content Marketing Institute on Facebook Follow the CMI on Twitter: @CMIContent Outline of This Episode [0:31] Bernie introduces his guest for this episode, Cathy McPhillips, VP of Marketing at CMI [2:42] Cathy shares the background story behind the CMI [4:33] The CMI’s annual event is Content Marketing World - how exactly is it marketed? [9:59] An old-school idea that secured 27,000 qualified subscribers for CMI [14:55] Why marketing to marketers is what CMI does best [17:59] Cathy reveals insights into Content Marketing World 2018 [21:21] How Cathy organizes all of her VP of Marketing tasks to promote CMW [23:11] Bernie’s summary of his conversation with Cathy Resources & People Mentioned Be sure to download the case study - Social Business Journal Volume 11. It weaves together the narrative of social selling success factors at SAP, our sponsor for this episode. It’s available for download, ungated here. CMI’s quarterly printed magazine, “Chief Content Officer” Grab your copy of “Savvy Social Selling the SAP Way” In Social Business Journal Volume 10, Lithium’s SVP of Marketing Dayle Hall, drops a ton of wisdom around the top 5 most influential topics in B2B marketing. The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Social Business Engine https://www.facebook.com/socialbusinessengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://twitter.com/sbengine Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play  

Today's guest, Rhodes Scholar, Box of Crayons Senior Partner and bestselling author, Michael Bungay Stanier, has a bone to pick.It's about coaching.But, he's not just talking about coaches, he's talking about every person who finds themselves in regularly helping others move forward, from parents to friends to colleagues and, yes, actual coaches.In his latest book, The Coaching Habit, he makes a bold proclamation, maybe it's time to spend less time talking and more time listening and asking the 7 simple questions that'll unlock a stunning amount of connection, revelation and elevation.But, here's the thing, Michael and Jonathan are old friends, so it takes them a while to get to these ideas. Along the way, they dive deep into Michael's personal journey, the wacky world of self-help/personal-development, and Michael shares a "technology" that incites accelerated growth and change that's remarkably powerful and has used and validated in giant organizations. In This Episode, You'll Learn:5 unspeakable truths about coaching.The 7 questions that change everything.How we live a good life, show up and do meaningful work, and transcend the self-help yadda yadda.Two types of envy and how to use the good type as motivation.How to get clear on the question – 'What do you want?'When to fire cannon balls and when to fire bullets.What the boldest coaching question is that a coach can ever ask.Mentioned in This Episode:Connect with Michael: Box of Crayons | LinkedIn | TwitterThe Coaching Habit by Michael Bungay StanierGood to Great by Jim CollinsEight Irresistible Principles of FunChip and Dan HeathUnmarketing.comPeter Block

The day Megan Devine's partner died started like any other.The sun was shining as they walked to a favorite spot by the river. Matt waded in, as he'd done countless times before. Minutes later, he was gone. No warning, no time to prepare, no chance to say goodbye.Megan is a psychotherapist. She trained for years to help people through moments like this. Now, being on the other side of the experience, she was faced with a daunting reality. None of it worked. And, heaped upon this realization was a mountain of judgment about "how" she grieved and what that must have said about who she "really" was.Megan realized, she'd have to find a new way to not only move through that window, but also through a life that was almost unrecognizable from the one she'd been forced to leave behind.What emerged was not only a profoundly different approach to loss, but also to life. How could it be any other way? Megan is no longer the person she used to be. Her journey and the set of tools she built are detailed in Everything is Not Okay: Practical Tools to Help You Stay in Your Heart & Not Lose Your Mind.In our conversation, Megan pulls no punches when questioning our culture's approach to grief: Why do we offer platitudes to those grieving, rather than nonjudgmental companionship? How can we better support each other when experiencing tragedy? How do these lessons apply to everyone? We dive into this deeply moving journey in this week's conversation, and come full circle to explore how she's found a new place of grace in the world. In This Episode, You'll Learn:How people use blame in an attempt to distance themselves from death.How Megan got through the days when she felt angry to wake up.Why a solid spiritual practice won't make you safer from death or grief, and why that's okay.Why it’s more important to be a companion to a grieving person than to try fixing their pain.How Megan appreciates the beauty and awe of life differently now than she did seven years ago.Mentioned in This Episode:Connect with Megan: Refuge In Grief | TwitterAudiobook: Everything is Not Okay: Practical Tools to Help You Stay in Your Heart & Not Lose Your Mind by Megan DevineThe Dalai LamaModern LossErin Moon: Walking the Path Back to Life on Good Life Project+++Have you heard? My new book - How to Live a Good Life: Soulful Stories, Surprising Science and Practical Wisdom - is available for pre-order now! It's a joyful, story-driven, engaging and eye-opening deep dive into what really makes a difference in your pursuit of a meaningful, alive and connected life. Click here now to download and read the first chapter for free.

A child of the 80s, Lisa Sugar grew up obsessed with pop-culture. Little did she know, her childhood fascination would become her career.Graduating college, Sugar headed into the world of media, and then advertising. She was working her way up the ranks on the media planning side. But a little voice kept calling her to write. So, she started a little website, POPSUGAR, on the side.At first, she was writing in the evening and weekends, then pretty much any break she could get. What happened next took her breath away. Turns out, her obsession wasn't just her own. And, her voice was landing in a way that had people reading, sharing and coming back for more.Within a year, more than a million readers were coming to her website, so she quit her job and made POPSUGAR her full-time pursuit. Six months later, with the company now exploding, her husband left his tech-job and joined her. POPSUGAR is now the leading lifestyle brand in the world, with more than 85-million visitors a month and 1.5 billion media impressions/month.Lisa's journey is detailed in her book, Power Your Happy: Work Hard, Play Nice, & Build Your Dream Life. In today's episode of Good Life Project, we dive into her story, how she made the shifts in career, when she knew it was time to ditch the full-time gig and go all-in on POPSUGAR, why she believes in work-life blend, not balance, and so much more.Mentioned in This Episode:Connect with Lisa: Power Your Happy | POPSUGAR | InstagramDarren StarShopStyle

Quick note - be sure to listen to the end, we've got a live, acoustic performance by this week's guest that will rock your world!Ali Handal grew up loving music but packed up her guitar and dreams of becoming a professional musician in order to pursue a Ph.D. in psychology. Eventually, though, music called her home.She spent years mastering her craft, becoming a lead-guitarist, vocalist and songwriter, and entrepreneur, eventually co-founding Triple Scoop Music which helps artists license their projects. Ali has also released three albums, toured across four continents, and worked with artists such Neil Young, Janet Jackson, and Paul Williams. Her training book, Guitar for Girls, was written to help students at all levels gain the self-confidence needed to master new challenges so they don't settle for less.And, a little more than three years ago, she was diagnosed with an incurable form of cancer.In this episode, we dive deep into her remarkable journey from student of human behavior to student and eventually teacher of music, performer extraordinaire, successful entrepreneur, author, then patient and wholehearted embracer of live as it comes.In This Episode, You'll Learn:The multiple streams of income Ali can leverage which allow her to pursue an authentic career as an artist.Why performing for free can be a valuable experience and expose opportunities.Alternatives for starving artists to earn a living while developing their craft.How intentional practice can improve weak areas.Why her diagnosis of a rare form of incurable Lymphoma has not stopped her thriving career and pursuit of goals in life.Tips to stick with your passion while you suck.Mentioned in This Episode:Connect with Ali: AliHandal.com | YouTubeGuitar for Girls by Ali HandalGutsy Girl by Caroline Paul"Not a Pretty Girl" by Ani Difranco

The first time I stumbled upon Mark Manson's writing, I didn't know what to do. It was a complete pattern interrupt.The issues were raw and real, the ideas were rich and his lens was so contrarian and refreshing it made me think. Really think. But, then, there was the language. This particular essay was wall-to-wall F-bombs.I was having trouble reconciling the depth of thought with the width of profanity. I found myself diving into more of his work, and discovered that I wasn't the only one. Some 2 million people read him every month. Waiting for his next philosophical provocation.When I heard Mark had a new book out, I figured it was the perfect opportunity to sit down with him and dive into his bigger story. To get to know the person behind the writing. In this week's conversation, Mark and I take a meandering road through everything from global travel and which country emotes more than others to a more nuanced conversation of pain, possibility, writing and exactly how, when and why he began to insert profanity into his work, what it's done both for and to him.His latest book is The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living A Good Life. As you might guess from the title, the first few chapters are a pretty in-your-face setup, but as the book continues, Manson settles into a deeper, you might even say gentler voice. He explores ideas like choosing the pain you want to live with, rather than the outcome you want to attain. Just like his essay before, it made me think. I hope it'll do the same for you.Mentioned in This Episode:Connect with Mark: Mark Manson| InstagramThe Subtle Art of Not Giving a F*ck article (with epic cat photo)Why I Have a Potty MouthTony Robbins: I Am Not Your Guru documentaryGeorge Carlin - 7 Words You Can't Say On TVAmerican stand-up comedian Bill Hicks +++My new book - How to Live a Good Life: Soulful Stories, Surprising Science and Practical Wisdom - is available for pre-order now! It's a joyful, story-driven, engaging and eye-opening deep dive into what really makes a difference in your pursuit of a meaningful, alive and connected life. Click here now to download and read the first chapter for free.

Facing a tough period in his life, this week's guest, Ruben Chavez, turned to books to both reconnect with curiosity and rekindle the spark of possibility. As he read, he began to take voracious notes, and write down quotes he connected with. Around the same time, he discovered Instagram. So, he began sharing bite-sized wisdom distilled from his favorite books on his ThinkGrowProsper Instagram account.People took notice and a community began to form. That community has now grown to more than two million people around the world, and allowed Ruben to build a business and his career around his passion for learning and sharing wisdom, and work with everyone from authors to large brands along the way.We cover a lot of ground in this conversation as Ruben shares his backstory, his deeper motivation for growth, the steps leading to the popularity of his account, and the opportunities and lessons that came with it. We discuss the reluctance many of us feel when sharing our imperfect, in-progress work with the world -- a fear that Ruben debunks by trusting in the compassion and encouragement of community.Ruben also touches on the importance of considering your desired lifestyle when weighing career opportunities. In his experience, one can live an equally fulfilling life with less than you might think -- and sometimes, even more so.Mentioned in This Episode:Connect with Ruben: ThinkGrowProsper | Instagram | MotivationMafiaThink and Grow Rich by Napoleon HillShow Your Work!: 10 Ways to Share Your Creativity and Get Discovered by Austin KleonHow to Win Friends & Influence People by Dale CarnegieTim Ferriss - Solopreneur

When you think of masculine and feminine, do you naturally think "man" and "woman" respectively?Our guest today believes everyone can harness both masculine and feminine energy to achieve greater success in business and, ultimately, life.In this episode, Jess Lively unpacks how masculine and feminine, intuition and ego play together effectively. She explains why Oprah is the quintessential example of a woman who's exploited both the masculine and feminine energy and how we can replicate that approach.Jess now helps people live from values-based intentions through LifeWithIntentionOnline.com and The Lively Show podcast. She began her entrepreneurial journey making jewelry at the side of the pool at the age of 15. Jess JC was born and cemented the notion that a business at its core is a process of creating something from nothing and finding customers who will buy it.After completing her MBA from the University of Michigan Ross School of Business in 2007, Jess grew her accessory business into a successful full-time career in Chicago. Later, she transitioned into business coaching.Knowing that her mission is to help people become more peacefully fulfilled by shifting their approach to life, she started her blog in 2009 to share that message and eventually a popular podcast, The Lively Show.Jess Lively shares a simple process for liberating an astonishing source of guidance available to us all - our intuition. According to Jess, when we listen to and allow that intuition to guide our decisions, we'll experience opportunities for growth and adventure others will ignore. In This Episode, You'll Learn:What the basics of building a business entail.How Jess’s “mess becomes your message” experience led to her current business success.Societal changes that impact how women relate in the marketplace.How entrepreneurs exist in a state of high ego and high intuition to create success in business.How we can liberate and tap into our intuition to make better business decisions.Jess’s step-by-step process for having a conversation between your ego and intuition.Mentioned in This Episode:Connect with Jess: LifeWithIntentionOnline.com | The Lively Show | TwitterWhen Everything changed by Gail Collins

Mary Fons knew she wanted to be a writer from a young age, and was pursuing that path when a catastrophic illness nearly took her life, leading to surgery and changing her future forever.As she recovered and started to stitch her life back together, she began working with her mom, Maryann Fons, a legend in the world of quilting and author of what has become known as the "Quilter’s Bible."Simultaneously rebuilding her health while building her own name as a leading voice in the massive quilting world, she began speaking, writing books, designing textiles and producing media and appearing regularly on television with her mother. Still, she knew deep down that quilting wasn't her dream. Writing and spoken-word began to call her back to a more deeply ingrained destiny.We recorded this conversation at a major point of inflection for Mary. She was about to make a huge move, and in a way, this conversation is her announcement. As we wrap up, Mary also reads a powerful spoken word piece that landed her writing and poetry big attention and accolades. You don't want to miss this.In This Episode, You'll Learn:The mind-blowing statistics behind the world of quilting.The catastrophic illness and events that changed Mary’s life forever.How Mary has learned to handle the stress of living her life in her niche’s public eye.How Mary navigated the tricky path to becoming a success in the shadow of a legendary woman and finding her way in the world of quilting.How to be successful and earn a living in quilting.How performing, improv and spoken word entered her life.Why Mary has decided to make the leap from writing to writing.Mentioned in This Episode:Connect with Mary: Mary Fons | Blog | Quilty | Facebook | YouTube | InstagramFons & PorterMake & Love Quilts: Scrap Quilts for the 21st Century by Mary FonsQuilter’s Complete Guide by Marianne Porter & Liz FonsCreative MorningsQuiltCon WestThe Modern Quilt GuildThe Neo-Futurists: Too Much Light Makes The Baby Go BlindMark TwainWrite Club

Have you ever thought about leaving everything behind and traveling the world? Of cashing out your savings to hit the road and create lifelong memories and new experiences?This may sound like an impossible dream to most, but our guest today did just that. Alastair Humphreys was poised to accept his dream job when he made the decision to spend the next four years of his life biking 46,000 miles around the world.Alastair lived for four years traveling on just under $10,000 without taking any other jobs or earning any other money. Sounds impossible, doesn’t it? That was just the beginning of an incredible life of adventures.Alastair has become a documentary filmmaker, author, speaker, and blogger while continuing to pursue his passion for adventuring. Today, he shares why he continues to go on these adventures and what he gains from them. Alastair’s extraordinary experiences are some that I know many of you may envy and wish to emulate, and he shares the steps you can take to start your incredible journey.In This Episode, You'll Learn:How to live in the “ah” moment.How Alastair went from a bookish kid to an adventurer.The moment that started it all for Alastair.The struggles Alastair faced in his trek.Alastair’s tips for anyone wanting to start their own adventure.The best way to fund an adventure.Mentioned in This Episode:Connect with Alastair: Alastair Humphreys | Facebook | Twitter | Pinterest | Instagram | YouTubeErnest ShackletonInvestment Biker: Around the World with Jim Roger by Jim RogersAdventure Capitalist: The Ultimate Road Trip by Jim RogersA Journey Around My Room by Xavier de MaistreMindset

Ever wonder why the exact same touch by one person will give you the creeps, but by another will make you yearn for more?On this episode of The Good Life, I am excited to bring you David Linden, a Johns Hopkins Neuroscientist and New York Times best-selling author of Touch: The Science of Hand, Heart, and Mind.The research that David has been conducting on the effects of touch on the human mind is a powerful reminder of the role touch plays in nearly every aspect of human development. Everything from love to intelligence, sex to attachment, orgasm or itch and beyond... basically, anything we touch or get touched by profoundly influences our personality, perception of people and the world.Whether touch is given or withheld at any age can shape the entirety of our beings. Our neurology, psychology and our ability to live functional, good lives is dependent on touch.If you have ever wondered why touch is so important to the development of infants, or why we find touch so vital to our own mental well-being, you are going to want to turn up the volume and listen in. David answers all of these questions and so many more.In This Episode, You'll Learn:The events that led David to write three books on touch.The catastrophic results when loving touch is withheld from infants.How appropriate touch can change the way a patient views a doctor’s effectiveness and care.How incidental sensory experiences can influence our impressions of others.What touch actually is and how we've adapted different mechanisms to experience it.How touch is involved with everything from orgasm to reading Braille.How touch varies across cultures.Why sexual touch is so powerful.Mentioned in This Episode:Connect with David: David Linden | BlogTouch: The Science of Hand, Heart, and Mind by David LindenDacher Keltner | Greater Good Science CenterJohn BarghPresence: Bringing Your Boldest Self to Your Biggest Challenges by Amy CuddyNational Institutes of Health

Imagine having just about everything you wanted – a great job, making a lot of money, being able to get as much “stuff” as you want – and then, ending up miserable. That’s the plight of today’s guests, Joshua Fields Millburn and Ryan Nicodemus, also known as The Minimalists.What started as an awakening to a different way of life, built around value, rather than accumulation, has now grow into a blog with millions of readers at TheMinimalists.com, a popular Minimalism, book a top-rated podcast and now a fantastic new documentary called Minimalism.This week’s conversation goes deep into Ryan and Joshua’s journey, both personally and as friends, into the exploration of what Minimalism really is and is not and how it can change not only your life, but life as we know it.In This Episode, You'll Learn:Why minimalism is not actually about giving everything up.Ryan and Joshua’s 5th-grade “fat kid bond” that launched their 20+ year-long friendship.How Ryan came up with the "$50,000 Equation" that would (theoretically) help them reach their dreams and set them free.Why reaching that goal made him completely miserable and caused him to lose sight of what life is all about.Joshua’s epiphany after his mother’s tragic passing that set him on the path to minimalism.The true benefits of minimalism (they're not what you think).How Joshua’s 21-day downsizing journey led to creating TheMinimalists.com.How Ryan and Joshua’s brand expanded to different mediums to spread their message.How they define value that an item may add to their lives.Ryan and Joshua’s process for choosing which projects they should take on at any given time.Mentioned in This Episode:Connect with Ryan and Joshua: www.TheMinimalists.com | podcast | documentaryMinimalism: Live a Meaningful Life by Joshua Fields Millburn and Ryan NicodemusEverything That Remains: A Memoir by The Minimalists by Joshua Fields Millburn and Ryan NicodemusClutterfree with Kids: Change your thinking. Discover new habits. Free your home. by Joshua BeckerExile Lifestyle, by Colin WrightBecoming Minimalist by Joshua BeckerBe More with Less by Courtney Carver

This time on The Good Life Project, I am joined by Jadah Sellner and Jeffrey Davis for a roundtable style discussion of a few of the burning issues and questions that have been on our minds...and maybe yours, too. This discussion was incredibly fun and full of so much information, I couldn't wait to share it with all of you.Jadah is the cofounder of Simple Green Smoothies and JadahSellner.com. She has developed her groundbreaking life strategy, Love Over Metrics, with the help of her dream-tribe that supports her vision for the future of the world. Jadah’s passion is to help everyone to start and grow their own tribe in order to inspire action that will change the world.Jeffrey Davis is a poet, author, teacher, brand-strategist, founder of Tracking Wonder and author of Coat Thief and The Journey from the Center to the Page: Yoga Philosophies and Practices As Muse for Authentic Writing. His work has been published in Psychology Today, The Creativity Post and many more publications around the world.We dive into a wide swath of topics today, from the legacy that we want to leave our families and the world to the amount control the government should have on the hours we work to grit, the infamous “aha” moment and so much more.Quick note on production value. The building where we usually record was under construction, so we decided to get casual and just record this on the couches in my living room. So, you may notice the audio quality is just a bit more "homegrown" in this episode, but the setting also made the conversation more relaxed and fun than ever before. Who knows, maybe "broadcasting from the couch" will become a new thing!In This Episode, You'll Learn:What does it mean to leave a legacy in a technologically advanced world?Why the Terror Management theory causes us to think about our legacy.The importance of the pause in work and life.How to sit back and listen to constructive criticism.Should the government cap how many hours we 're allowed work?Are we working ourselves into un-productivity?The downside of grit for entrepreneurs.Mentioned in This Episode:Connect with Jadah: Simple Green Smoothies | Jadah Sellner | Facebook | Twitter | Pinterest | InstagramConnect with Jeffrey Davis: Tracking Wonder | Blog | Facebook | Twitter | LinkedIn | YouTube | PinterestCoat Thief by Jeffrey DavisThe Journey from the Center to the Page: Yoga Philosophies and Practices as Muse for Authentic Writing by Jeffrey DavisBig Ass FansBJ NovakWorld Domination SummitTreehouseSeth GodinAnders EricssonEdward C BanfieldGrit: The Power of Passion and Perseverance by Angela DuckworthDaniel GilbertTim Cook

Have you ever wondered what your life would be like if you had chosen another path? Would you have been more successful in your craft? A better writer, artist, musician? Would you have made a bigger impact in the world?My guest today, Jesse Browner, has by all rights been extremely successful. He has a great marriage and family, living in the middle of Manhattan. He is a successful author whose books have been published by some of the biggest houses in New York City and he has a lucrative full-time job.However, as Jesse approached his 50s, he started wondering, "What if?"Jesse spent his 20s in what was known as the heartbeat of Bohemia in New York City (if you have ever seen the movie or the musical Rent, then you know exactly the place I am describing). As he looked back at this time, he realized that although no one he knew was extremely successful or rich, they were all living and breathing their craft.From this reflection came the question, "Is there an untapped wealth of talent just buried within me?"Jesse's exploration of this question over many years led to his latest book, How Did I Get Here?. Today, Jesse guides us through his incredible journey of discovery and letting go. If you have ever been tormented by the “What If?” questions in your life, then this episode is one you cannot afford to miss. So turn up the volume, get comfortable and listen in as we take you on an incredible journey of growth and development.In This Episode, You'll Learn:Jesse’s incredible experiences living as a bohemian in Alphabet City.How book translation helped Jesse’s writing.How Jesse finally came to terms with the highs and lows of his writing process.Why Jesse will never tell a writer that their creative process is wrong.How writing his book, How Did I Get Here?, helped Jesse stop questioning his past decisions. Mentioned in This Episode:Connect with Jesse: Jesse Browner | Facebook | TwitterHow Did I Get Here?: Making Peace with the Road Not Taken by Jesse BrownerScenes From The Life Of Bohemia: Scenes De La View De Boheme (1896) by Henri MurgerDaily Rituals: How Artists Work by Mason CurreyHappiness: A Guide to Developing Life’s Most Important Skill by Matthieu RicardThe Gift: Creativity and the Artist in the Modern World by Lewis HydeLa BohemeRentWhiplashSeamus Heaney

"Love and Justice are not two. Without inner change, there can be no outer change. Without collective change, no change matters." – Reverend angel Kyodo williams+++Today's guest on the podcast is author, maverick spiritual teacher, master trainer and founder of Center for Transformative Change, Reverend angel Kyodo williams. She has been bridging the worlds of personal transformation and justice since the publication of her critically-acclaimed book, Being Black: Zen and the Art of Living with Fearlessness and Grace, which was hailed as “an act of love” by Pulitzer Prize winner Alice Walker and “a classic” by Buddhist teacher Jack Kornfield. Her new book, Radical Dharma, explores racial injustice as a barrier to collective awakening.Ordained as a Zen priest, Rev. angel is a Sensei, the second black woman recognized as a teacher in her lineage. She is a social visionary that applies wisdom teachings and practice to social issues. She sees Transformative Social Change as the world’s next great movement. Both fierce and grounded, she is known for her unflinching willingness to both sit with and speak uncomfortable truths with love.In This Episode, You'll Learn:How growing up in New York City profoundly shaped Rev. angel’s life.How moments to awaken are all around us, if we just open to them.How to move closer to a liberated life.How race and the consciousness movement interact with each other.The #1 component contributing to a full, complete life.The difference between grasping and aspiration.Mentioned in This Episode:Connect with Rev. Angel: angel Kyodo williams | Blog | Facebook | Twitter | 27 Days of ChangeBeing Black: Zen and the Art of Living with Fearlessness and Grace by angel Kyodo WilliamsRadical DharmaRichard WisemanZen Mind, Beginner’s Mind by Shunryu Suzuki

This week on The Good Life Project, we welcome Sharon Salzberg, a renowned meditation and lovingkindness teacher and founder of Insight Meditation Society in Barre, Massachusetts. She travels the world teaching people how to become aware and cultivate lovingkindness in their lives.Sharon also recently partnered with Dan Harris to bring her latest venture to life, 10% Happier, an exciting new app that builds on Dan’s book, 10% Happier.Today, Sharon and I dive into her inspiring path to peace and love and her journey to help others achieve the same. A journey that involved a pilgrimage to India, where she's meet not only her teacher, but a small group of students who, along with her, would eventually rise up to become some of the world's greatest teachers.In This Episode, You'll Learn:How Sharon's difficult childhood set in motion a deeper quest.Why Sharon went to India, what she hoped to find, and the surprises that awaited.How Sharon ended up in the town of Buddha's birth with a small group of students who would become some of the world's greatest teachers.What called Sharon back to the U.S. and why she decided to found the Insight Meditation Center in Barre, MA.What lovingkindness meditation really is and the unusual way Sharon practices it.How Sharon became involved with Dan Harris and the 10% Happier app.Why you need to take care of yourself in order to show others kindness.Mentioned in This Episode:Connect with Sharon: Insight Meditation Society | Facebook | Twitter | 10% Happier App10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works – A True Story by Dan HarrisDaniel GolemanSusan PiverRam DassJack KornfieldLinda Stone