Britt Baker, the co-founder of Dow Janes, teaches us about financial self-care and how to create a weekly money ritual. Resources: Get the Free Money Ritual Checklist Link to learn about Million Dollar Year *** Register by 1/19/22 and use the discount code REVEL for 70% off! About Britt: A Harvard Business School graduate with a penchant for personal finance and a knack for keeping things fun. Britt started investing at the age of 8, and has since been making saving and investing easy for anyone to understand.
Tim Williams, CEO of Onalytica, joins the Social Pros podcast to talk about the power and rising popularity of influencer marketing in the B2B space. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Tim Williams, CEO of Onalytica, is on the Social Pros podcast to discuss the rise of B2B influencers, how much they get paid, and the best practices for working with them. Tim takes us into the story of what Onalytica does for brands and shares why he thinks influencers have become so key to the marketing world. He explains that there's a major trust problem with brands, meaning that marketing is starting to lose its effect – paving the way for influencers to save the day. Tim discusses Onalytica's recent B2B Influencer Compensation Report and what the data shows about how much influencers are paid around the world. He also shares some red flags that brands and influencers should watch out for before starting a partnership. In This Episode: 4:08 – Tim explains the different stages businesses want to work with influencers 5:58 – Why influencers are replacing the trust that brands have lost 8:14 – How B2B has started to embrace influencer marketing 10:54 - What the B2B Influencer Compensation Report says about payments 14:40 – How the expectations of influencers differ around the world 17:37 – How to measure the effectiveness of B2B influencers 20:25 – Deciding how many influencers and what type of influencers to hire 22:41 – How the demand for influencers is creating new roles in the B2B space 25:40 – Tim explains the difficulty of managing influencers in a broader business structure 28:03 – How Onalytica helps clients determine what employees would make good influencers 30:07 – How the expectations of influencers have changed 35:27 – Tim explains how influencer marketing and account-based marketing will work together 38:56 – Red flags that influencers should be aware of before working with a brand 43:58 – Tim's top tip for someone wanting to become a social pro or an influencer marketing manager Resources Get the new State of Marketing report for free from Salesforce B2B Influencer Compensation Report Visit SocialPros.com for more insights from your favorite social media marketers.
On this episode of the Alix Turoff Nutrition podcast, Alix sits down with Katie Lovitt, RDN, IFNCP, CLT. Katie is a functional gut health dietitian living in the great state of Texas where her days are filled with love and laughter (and some chaos!) and shared with her husband, three children, fluffy puppy dog, and pet fish. Katie experienced firsthand how the conventional medical system fails people by not asking the questions "how" and "why", especially around gut health. She is on a mission to empower thousands of women to get the answers they need in order to accomplish true healing from chronic gut symptoms. Katie believes that health is a lifelong journey and, if done properly, a fun and delicious one! To learn more about Katie: Connect with her on instagram (@the_healthygut_dietitian) Visit her website Join her facebook group Resources: Get the 5 week Flexible Nutrition Starter Kit Apply for Alix's 12 week small group coaching program Apply for Alix's 1:1 coaching program Follow Alix on Instagram Join Alix's private Facebook group Download your FREE Happy Hour Survival Guide Buy Alix's book on Amazon Shop my favorite products on Amazon Contact Alix via email Be sure you're subscribed to this podcast to automatically receive your episodes!!! If you enjoyed today's episode, I'd love it if you would take a minute to leave a rating and review! Subscribe to The Alix Turoff Nutrition Podcast Discount Codes: Built Bar: Use the code ALIX for 10% off your order Legion Athletics: Use the code Alix for 20% off your order
Our current property boom is going to create a whole new generation of wealthy Australians. But since most people who become involved in a property boom don't become financially independent, last week I started this special series of podcasts discussing 40 lessons I learned in the last 40 years of property investment to hopefully help make sure that you're one of the ones who does succeed. Last week, I shared 20 property lessons, and today I'm going to share the other 20. 40 property investment lessons I learned in the last 40 years – Part 2 Last week, I asked, with the benefit of hindsight, would you have bought an investment property in 1980? What if I warned you about the recessions, pandemics, and other challenges that were coming? What I wanted to share with you in this two-part series are the lessons I learned in that time period that made me a better investor. No one really knows what's going to happen to the property markets. Don't listen to who most property investors listen to for investment advice. Timing the property market is just too hard. It's much better to buy the best asset you can afford and hold it for the long term. Any property can become an investment property – just kick out the owner and put a tenant in place and it becomes an investment property. But not all properties currently on the market are “investment grade” and will deliver wealth-producing rates of returns. Don't rely entirely on property data – it can be misleading and can be twisted to say almost anything. Property investment is part science and part art – you need to understand and interpret data (science) but you also need an on-the-ground perspective to employ that data (art.) There are 4 ways you make money out of property: Capital growth, rental income, tax benefits, and forced appreciation or manufactured capital growth through renovations or property development. But these streams of income are not all equal. Tax-free capital growth is the most important. Cash flow is important to keep you in the property game, but capital growth will get you out of the rat race. You will never get rich from earned income or savings. Location will do around 80% of the heavy lifting of your property's capital growth. Be greedy when others are fearful and be fearful when others are greedy. Don't do what most property investors do. The majority of property investors fail. Treat your property investments like a business Don't look for fun or excitement in your investing. Diversification is for people who don't know how to invest. Having the right mindset is critical to investment success. While knowledge is important, successful investors take action. There are always risks associated with investing. Don't be afraid of failing, because the biggest risk is not doing anything to protect your financial future. Don't waste your time worrying. Most things you fear will happen never do. They're just monsters in your mind. Never give up. You will have failures along the way – in fact, I'm a real success at failure, but each time I'm knocked down I get up again. You need resilience to be successful. Resources: Get a range of my best eBooks and reports at PodcastBonus.com.au Get the team at Metropole to help build your personal Strategic Property Plan Click here and have a chat with us Shownotes plus more here: 40 property investment lessons I learned in the last 40 years – Part 2 | Summer Series Some of our favorite quotes from the show: “There are too many enthusiastic amateurs out there at the moment offering investment advice.” –Michael Yardney “You need to make your money work hard for you, even when you're asleep.” – Michael Yardney “Everyone does everything with money, no matter how silly it looks, because at the time it makes perfect sense to them.” – Michael Yardney PLEASE LEAVE US A REVIEW Reviews are hugely important to me because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes - it's your way of passing the message forward to others and saying thank you to me. Here's how
Jess Zafarris, Director of Audience Engagement at Adweek, joins the Social Pros podcast to chat about one of the most important aspects of social media - audience engagement. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Jess Zafarris, Director of Audience Engagement at Adweek and author of the book Once Upon a Word, knows how to get people talking online. As head of audience engagement, it's her job to ensure that social content sparks conversation while also telling an accurate story of the latest news. Jess explains what it's like to engage with people with different levels of expertise due to Adweek's highly varied audience. We're also taken behind the scenes of how the Adweek weekly Twitter chats came to be, how its TikTok strategy is going, and what it takes to create engaging pieces of content. We hear how Jess balances the creator vs. reporter side of her role and blends informative content with fun, creative content to get the most engagement. Jess also gives some examples of brands she thinks are killing it in the world of audience engagement and shares some of her favorite campaigns she's seen brands take on. In This Episode: 3:30 – What it's like managing social media for a publication 4:47 – How Adweek creates content for such a broad audience 6:35 – Jess explains how they manage their content calendar 8:46 – How Jess' role fits into a journalistic environment 13:01 – Jess explains Adweek's TikTok strategy 16:33 – How long it takes to create content 19:11 – How social media has changed over the course of the pandemic 22:32 – Jess says who she thinks is nailing audience engagement on social media 27:17 – How effective cross-promotion programs can be across different brands and subjects 30:44 – Crafting a balance between creative content and statistics-driven content 32:58 – Why Jess thinks “metaverse” should be in the dictionary 34:39 – How brands are preparing for the metaverse 36:18 – Jess tells us about her book and side projects in etymology 38:26 – Jess' top tip for anyone looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Adweek's website Adweek's Twitter Jess Zafarris' Twitter Useless Etymology's Twitter Visit SocialPros.com for more insights from your favorite social media marketers.
On this episode of the Alix Turoff Nutrition podcast, Alix sits down with Paige Heiden, MS, RD to announce her new role at Alix Turoff Nutrition and catch up since their last podcast episode. Paige is a Registered Dietitian from central New Jersey. As a young adult, Paige struggled with her weight and saw nutrition as a way that could help her improve her stamina on the soccer field. Conquering these challenges led her to discover her interests in food and chemistry. Once she realized she could put the two together, she began chasing her dream of becoming an RD. Paige received her bachelor's degree in dietetics from the University of Delaware in June of 2019. She then went on to continue her education in Rutgers University's School of Health Professions' Entry-Level Master of Science in Clinical Nutrition program. She received her master's degree in clinical nutrition in January of 2021 and successfully passed the RD exam in March of 2021! She is now a Co-Coach and Lead Dietitian at Alix Turoff Nutrition. To learn more about Paige, Connect with her on instagram (@paigesplates) Apply to work with her Follow her on Facebook (PaigesPlates) Visit her website This episode is sponsored by Snow Days. Use the code ALIX15 for $15 off your order at Snowdays.com/Alix Resources: Get the 5 week Flexible Nutrition Starter Kit Apply for Alix's 12 week small group coaching program Apply for Alix's 1:1 coaching program Follow Alix on Instagram Join Alix's private Facebook group Download your FREE Happy Hour Survival Guide Buy Alix's book on Amazon Shop my favorite products on Amazon Contact Alix via email Be sure you're subscribed to this podcast to automatically receive your episodes!!! If you enjoyed today's episode, I'd love it if you would take a minute to leave a rating and review! Subscribe to The Alix Turoff Nutrition Podcast Discount Codes: Built Bar: Use the code ALIX for 10% off your order
In this episode, Catherine is looking at the power behind getting clear on our financial future and why expanding your vision is the key behind this. Often, we find that we are limited by fear – fear of success and fear of failure. We don't believe in ourselves, that we are capable of achieving and therefore do not even begin. We perceive this fear of failure as shame or embarrassment and Catherine shares why it is so important to focus on the emotional benefits of a financial goal rather than just the assets it will create. Today's episode is a practical one. As well as sharing one of her favourite chapters from Glennon Doyle's book Untamed, Catherine also shares an exercise from her own best-selling book It's Not About The Money so grab a pen and paper to really implement the changes in life to help you step into your wealth. In this episode: Questions we can ask ourselves to begin expanding into our life's vision Why we need to consider the change that we want to see in the world, even if it feels completely unattainable The difference between deep level desires and surface level desires and the impact that both have on our ability to get clear on our goals It is time to release the limiting fears and believes so that we can really step into wealth Resources: Get my book Register for my FREE Financial Coaching Masterclass Join The Money Circle Join Catherine's Facebook Page and FREE Facebook Group My Online Courses – Investing for beginners from £1 Catherine's YouTube Channel Connect with Catherine on Twitter, Instagram and Facebook Books “Untamed” – Glennon Doyle
As we turn the leaf to a new year - what can we expect from a year that follows on from an already very challenging past couple of years? In this episode, Dessy discussed five core themes she believes are important to take note of and be mindful of as the new year unfolds. Episode notes: Discover how the core themes of 2022 will affect your fashion brand and business: Survival Think Global and act locally 360 Degrees Sustainability by Design Less is More Community First Bonus: Collaborations Key Takeaways: Fashion brands must evaluate their business and find ways to strengthen their supply chains, sourcing, manufacturing and logistics networks, with a renewed focus on being agile, sustainable, transparent and exercising better cost management. It's time to talk less and act more. Greater effort needs to come from the initial stages of the design process, sourcing of materials, how we look at merchandising, production, marketing and sales, consumption and then disposal. A survey compiled by McKinsley indicates that the consumer mindset is not strongly tied to the fashion cycle. This offers greater freedom and opportunities to small emerging brands. Resources: Get your copy of the Become A Fashion Insider book mentioned in the episode. Buy on Amazon (UK) or Amazon (USA) or in other digital formats here. About the Podcast Host: *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Dessy is the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at firstname.lastname@example.org
On this episode of the Alix Turoff Nutrition podcast, Alix sits down with Let's Be Bessties founders, Bess Orwasher Rostowsky and Jamie Goldstein. Bessties Bess and Jamie met by chance at college orientation in 2008 when they were paired as random roommates. They quickly became BESSTIES and spent most of their time at The George Washington University together, both socially and academically. As perpetual partners in crime in business classes and startup ideas, it was only natural for them to work together on Bessties. When Bess had the idea to start Bessties, she knew Jamie was the perfect partner to bring her vision to life and spread the Besst Cracker love. Their shared love of health and nutrition combined with their passion for entrepreneurship make them a perfect pair. Prior to starting Bessties, both Jamie and Bess worked for two successful startups for 7+ years - Jamie was at Warby Parker and Bess at Grubhub/Seamless. The Besstie is a high fiber cracker that offers all the same benefits of other high fiber foods, just using the highest quality, certified organic ingredients (and they're tastier too)! To learn more about Bessties, visit their website at www.letsbebessties.com or connect with them on instagram (@letsbebessties) Download three free recipes developed by Alix Turoff MS, RD, CDN, CPT using Bessties' products! Resources: Get the 5 week Flexible Nutrition Starter Kit Join Alix's 12 week small group coaching program Apply for Alix's 1:1 coaching program Follow Alix on Instagram Join Alix's private Facebook group Download your FREE Happy Hour Survival Guide Buy Alix's book on Amazon Shop my favorite products on Amazon Contact Alix via email Be sure you're subscribed to this podcast to automatically receive your episodes!!! If you enjoyed today's episode, I'd love it if you would take a minute to leave a rating and review! Subscribe to The Alix Turoff Nutrition Podcast Discount Codes: Built Bar: Use the code ALIX for 10% off your order Legion Athletics: Use the code Alix for 20% off your order
This week I am joined by my team to look back before we look forward! For the final episode of 2021, I wanted to spend some time with the team reflecting on the small steps that took the business towards its big wins. We share the lessons learnt during the process of growing the business to a multi 6 figure business while working part time and without being in constant live launch mode. In this episode: Why working in your zone of genius and with your superpower will help to grow your business sustainably Some great tools to work out what growth and support you need to get the best value in your business How documenting processes from day 1 can set you up for immediate success Why a great plan will empower you and your team to achieve Resources: Get my book Take the 5 Love Languages Assessment Discover Your Wealth Blueprint for Financial Success Contact us to get the Wealth Dynamics assessment Read about the Law of Subtraction Book Recommendations Clockwork – Mike Michalowicz Register for my FREE Financial Coaching Masterclass Join The Money Circle Join Catherine's Facebook Page and FREE Facebook Group My Online Courses – Investing for beginners from £1 Catherine's YouTube Channel Connect with Catherine on Twitter, Instagram and Facebook
To niche or not to niche is the question most ambitious fashion would be fashion-preneurs and brand founders should ask themselves but oftentimes don't. The result is often struggling to find success, frustration and loss of time and money. In this episode, you will discover why less is more when it comes to launching a new product line or a brand for the first time. Episode Notes: In this episode, discover: Why it is important to launch small-ER range and not be everything to everyone all too soon; What are the three core business areas that you need to be mindful of when launching a new brand or product line; Why "less" is better than "more" and what that means to your business (hint: it is a good thing); Some examples of successful brands that focused their offer and used the learnings to build a big and successful, profitable business. Resources: Get the Become A Fashion Insider book mentioned in the episode. About the Podcast Host: *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Dessy is the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at email@example.com
The self deserving loop is a perpetual cycle of deserving and undeserving that prevents us from really stepping into wealth and leaves us flip flopping between the idea that we deserve to receive money but are not worthy of receiving. Money is a tool that helps us to create financial freedom but often, as women, we are left with the feeling that it is wrong to want or receive money. Wrapped around this cycle is all of the emotion that we attach to money making it incredibly hard to break the loop of feeling deserving and self sabotage. I share some top tips that you can use as you start to think about what next year will look like in your life and business, and that will help you with your beliefs around deserving so that you can step into wealth in 2022. In this episode: Think about why you feel the way you do and bring awareness to your core beliefs around money Why you should know the purpose for the money that you are wanting to receive and how to realise those desires How strong boundaries can help prevent you from falling into the self deserving loop Are there any beliefs, relationships or even projects that you need to let go of to prevent the self sabotage Why your intuition is a powerful alarm system that will keep you safe without dropping you into the self deserving loop Resources: Get my book Register for my FREE Financial Coaching Masterclass Join The Money Circle Join Catherine's Facebook Page and FREE Facebook Group My Online Courses – Investing for beginners from £1 Catherine's YouTube Channel Connect with Catherine on Twitter, Instagram and Facebook
Life gets bumpy at times. We as humans make mistakes, we cause harm, things can get awkward or uncomfortable. This doesn't change when you learn new relational skills. We never stop having those moments in our intimate relationships. We just get better at sitting with the awkward and imperfect. In this episode, I chat with Gina Senarighi about what happens when we bring the observational self onboard and practice being in the awkward with our partners. We discuss perfectionism, creativity, pleasure and play, shifting from judgment to curiosity, and making the most of things versus going into a sulky place. The lesson Gina and I both have learned in our relationships and in our work is that there is no perfect relational tool to end conflict or mistake-making. The real transformational practice is getting comfortable with discomfort and in staying present. RESOURCES: Get to know more about Gina Senarighi at https://heygina.com/ (HeyGina.com) Listen to Gina Senarighi dish out relationship advice on https://podcasts.apple.com/us/podcast/swoon-love-lessons-with-julie-and-gina/id1455655840 (The Swoon Podcast) Learn more about Gina's online relationship course at https://swoonwithus.com/ (SwoonWithUs.com) Check out Gina's new relationship workbook, https://bookshop.org/books/love-more-fight-less-communication-skills-every-couple-needs-a-relationship-workbook-for-couples/9780593196656 (Love More, Fight Less) If you enjoyed this episode and want to dive in deeper, consider joining one of Rebecca's online offerings to deepen your relational skills and expand your Self-care. Learn more at connectfulness.com/offerings Also, please check out our sister podcast, https://whydoesmypartner.captivate.fm/ (Why Does My Partner). This podcast is not a substitute for counseling with a licensed provider.
Kristen Maldonado, Senior Manager of Social Media at MTV, joined the Social Pros podcast for a chat about building a strong community of loyal fans. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Kristen Maldonado, Senior Manager of Social Media at MTV, is on the Social Pros podcast to share how the team over at MTV managed to build such a fantastic community and fan base. As a lover of pop culture herself, Kristen appears to have the perfect job. Kristen explains that rather than relying on boring, false Tweets and overly manufactured campaigns, the approach at MTV is more about posting from one fan to another. The social media team at MTV are all huge fans of the artists and movies they post about, which goes a long way in making the content feel more authentic and exciting. This, Kristen explains, is key to building a strong community and boosting engagement with fans. Kristen talks about why MTV prioritizes social listening, and she also shares a glimpse into how they put together Instagram campaigns and test out different content formats. She also explains how being a content creator on the side has helped her in her career and why it's her top tip for other social pros. In This Episode: 3:44 – Kristen explains how the MTV social team are just as excited as the fans 5:30 – How the MTV social team manages to produce so much content with a small team 7:24 – How MTV's social team members collaborate with different content calendars 9:50 – The balance between pre-planned content and posting lightning-fast reactions to news stories 10:42 – The role of social within the MTV brand as a whole 13:14 – Kristen explains how they coordinate with artists and how it plays out to the fans 16:55 – How the social team at MTV put together such a successful IGTV campaign with celebrities 20:11 – How MTV's social team tests different content formats 23:18 – How the voice of MTV's social channels came to be 26:34 – What MTV looks for when hiring new team members 28:33 – Why having a content creator background is so helpful for a social media career 32:33 – Kristen gives her top pick for an underrated show everyone should watch 35:26 – Kristen's top tip for those looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Kristen's YouTube channel about pop culture Visit SocialPros.com for more insights from your favorite social media marketers.
On this episode of the Alix Turoff Nutrition podcast, Alix is solo and is talking all about how to navigate vacation while still honoring your nutrition goals. She breaks down the 10 pillars she follows for a happy and healthy vacation. Resources: Get the 5 week Flexible Nutrition Starter Kit Apply for Alix's 12 week small group coaching program Apply for Alix's 1:1 coaching program Follow Alix on Instagram Join Alix's private Facebook group Download your FREE Happy Hour Survival Guide Buy Alix's book on Amazon Shop my favorite products on Amazon Contact Alix via email Be sure you're subscribed to this podcast to automatically receive your episodes!!! If you enjoyed today's episode, I'd love it if you would take a minute to leave a rating and review! Subscribe to The Alix Turoff Nutrition Podcast Discount Codes: Built Bar: Use the code ALIX for 10% off your order Legion Athletics: Use the code Alix for 20% off your order
Joined by Marriage and Family Psychotherapist, Dr Robin Norris. We talk about the challenges that we face when talking about money with our partners, spouses and families. Money is a very emotive topic and statistically we are attracted to someone who has the opposite relationship with money to us which can add further considerations. Dr Norris shares some great tips and tricks for having successful conversations around our finances, giving insight to some of the science behind our actions. In this episode: Trauma impacts how we communicate in relationships around money Why processing and working through emotions will help both mentally and physiologically The importance behind understanding our own needs as well as the needs of each other Why you should set the scene for how and when you would like money conversations to take place Having difficult conversations about money can reduce future trauma when we lose our partner Resources: Get my book Register for my FREE Financial Coaching Masterclass Join The Money Circle Join Catherine's Facebook Page and FREE Facebook Group My Online Courses – Investing for beginners from £1 Catherine's YouTube Channel Connect with Catherine on Twitter, Instagram and Facebook Book Recommendation: The Body Keeps The Score by Bessel Van Der Kolk
Sharing another chapter from my new book, around the emotions of money. Money is one of the biggest causes of stress and divorce in this country. I explore why we need to tackle the emotion before we can take the practical steps towards becoming a wealthy woman. In this episode: In order to step into wealth, we need to feel wealthy before we become wealthy What are the consequences of holding onto these emotions around money? The chemical release of emotions makes its presence known in the body and it can be physically damaging Why we should acknowledge that money doesn't cause the emotion, rather that it is caused by the meaning we attach to money Resources: Get my book Register for my FREE Financial Coaching Masterclass Join The Money Circle Join Catherine's Facebook Page and FREE Facebook Group My Online Courses – Investing for beginners from £1 Catherine's YouTube Channel Connect with Catherine on Twitter, Instagram and Facebook
Amy Woods, CEO and Founder of Content 10x, is back on the Social Pros podcast to share her content repurposing expertise, and the importance of consistency, copy, and having a platform-focused approach. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Amy Woods, CEO and Founder of Content 10x, joins the Social Pros podcast for a second time to chat about why writing is still king when it comes to content creation. Whether you're creating podcasts, videos, audiograms, or graphics – it all starts with the writing. Amy shares some of her content repurposing expertise and a little look behind the curtain at how Content 10x creates awesome repurposed content for this very podcast as well as many others. On the social side, Amy explains why a platform-specific social strategy is always best and why it's so important to know each platform inside out to get the very best out of it. Amy rounds off the episode with some tips for new podcasters and explains why it's crucial to have a seat at the table when putting a content strategy together. In This Episode: 4:43 – The current state of the content repurposing industry 7:10 – How to create the right content for the right platform and audience 11:01 – Consistency with publishing schedule vs. consistency with topic 12:49 – How to successfully approach topical content 14:36 – Amy discusses whether you need a consistent ‘face' for your brand 17:04 – How Amy prioritizes the Content 10x teams 19:50 – The implications of the rising number of podcasts 22:18 – Is it better to be niche? 26:44 – Where social media practitioners should invest their time 32:46 – The consequences of not having a content strategy 35:08 – How to become a social pro 37:27 – Amy's choice for a video call with any living person Resources Get the new State of Marketing report for free from Salesforce The Content 10x podcast Visit SocialPros.com for more insights from your favorite social media marketers.
I am passionate about helping you to be self-empowered, to no longer bury your head in the sand and continue on a path of self-sabotage. Being a wealthy woman is not about how much money you have in your account. Today I am talking about the first steps to changing your money narratives. In this episode: Why stepping into your money narrative will bring awareness to then be able to move forward with wealth creation Taking the hard step of looking at who or what you need to forgive Why sometimes we need to be given permission to make the necessary changes How taking time to look at your money story will help you to identify the emotions, behaviours and habits that underpin your money story Why we must look back to look forward Resources: Get my book Register for my FREE Financial Coaching Masterclass Join The Money Circle Join Catherine's Facebook Page and FREE Facebook Group My Online Courses – Investing for beginners from £1 Catherine's YouTube Channel Connect with Catherine on Twitter, Instagram and Facebook
Today I celebrate turning 40 and launching my first long-awaited book, “It's Not About The Money”. This book really means a lot to me. It is an amalgamation of the last few years of my best work and it feels surreal to finally get it out to the world. The book is for anyone who struggles with money, from over savers to over spenders and all those in between. For our official launch today, head over to itsnotaboutthemoney.co.uk and you will have access to some extra bonuses. In this episode: We operate beliefs and behaviours from one of the three levels of enoughness and these underpin our money stories Why you need to separate who you are from what you have What are you really seeking when you desire more money? We imprison ourselves with money shame for longer than criminals serve jail sentences The definition of limiting belief Resources: Get my book Register for my FREE Financial Coaching Masterclass Join The Money Circle Join Catherine's Facebook Page and FREE Facebook Group My Online Courses – Investing for beginners from £1 Catherine's YouTube Channel Connect with Catherine on Twitter, Instagram and Facebook
In this special episode, I share another excerpt from my upcoming book “It's Not About The Money”, launching tomorrow. Deserve is the first step of three in the book and explains the science behind why we need to change our money narrative before we can create financial freedom. We need to feel deserving before we take the practical steps in wealth creation. In this episode: If we don't feel good enough, we fear that we won't have enough Why the things we hear as a child, between the ages of 0-6, create our core beliefs and can have a lasting impact on how we behave later in life The definition of trauma Why we need to separate money from our sense of self worth How a misalignment between money beliefs and what is true will create a dissonance Resources: Get my book Register for my FREE Financial Coaching Masterclass Join The Money Circle Join Catherine's Facebook Page and FREE Facebook Group My Online Courses – Investing for beginners from £1 Catherine's YouTube Channel Connect with Catherine on Twitter, Instagram and Facebook
Favorite quotes of the episode: “Most people are saying, ‘Once I get to someplace other than right now, I'll be happy.' And that's where our suffering comes from.” “The key to life is the ability to be able to stay centered with all of it.” “Be an observer of your mind.” “Discomfort is nothing more than an inner vibration…and I don't have to make that feeling go away.” “Pain is part of life, suffering is a choice.” Episode Overview In this episode, I talk with Joanna Kleinman from Dethroning Your Inner Critic to discuss how to dethrone our inner critics! She is a licensed psychotherapist, a national workshop leader, and best-selling author with more than 22 years of experience working in private practice with clients both locally and all over the world via zoom. She created the online transformational program called “Dethroning Your Inner Critic™, and podcast. It is an approach that centers around her groundbreaking M.I.N.D Method, which consists of examining the habitual and conditioned thoughts and beliefs in our minds that have been playing on a repetitive loop for our whole lives and are as transparent as breathing. She teaches clients to rewire the automatic hardwiring in their minds, not by changing the conditioned thoughts, but by breaking the habit of giving energy and attention to the conditioned thoughts and beliefs. The M.I.N.D Method is one-of-a-kind and its foundation is guided by the unconventional idea that you don't need a lifetime to learn, master, and then change the processes of the mind. Most people try to change the external circumstances of their lives in order to think and feel the contentment and satisfaction they desire. Her methods focus on changing from the inside out. This is the type of transformation that leads you to ‘waking up' and viewing the world in a different way. TOPICS Where does our inner critic come from? Energy and Happiness! Inner critic or imposter syndrome? Joanna's MIND method to dethrone your inner critic Why does our inner critic show up when we are learning something new? 5 Questions Segment Q1. We know that the most successful and happy people have a morning routine, what do you do each morning or evening that sets your day up for success? Q2. What's your definition of Success? Q3. What's your definition of Happiness? Q4. What do you know now that you wish you would have known 10 years ago? Q5. What do you think is the biggest issue facing busy professionals today? RESOURCES Get your copy of Dethroning Your Inner Critic on Amazon Learn More: https://dethroningyourinnercritic.com/ Join our email list and never miss another insight at https://www.pawsconsulting.com/shownotes and https://www.pawsconsulting.com/blog Sign up for a free Strategy Session to overcome overwhelm and get unstuck at https://www.pawsconsulting.com/podcast Thinking of running for office? Get your signed copy of Candidate Survival Guide at https://www.pawsconsulting.com/book Connect with Angela at www.pawsconsulting.com or on Twitter, LinkedIn, and Instagram @DemareeDVM. How to leave a review on iTunes: Go to https://itunes.apple.com/us/podcast/beyond-the-stethoscope/id1354281411 or open iTunes. Click 'View in iTunes' (or maybe you are already there) Click 'Subscribe' Then Click 'Ratings and Reviews' Then Click 'Write a Review'
Let's talk about money and friends. Should you lend money to friends? What if we flip the situation, and you're the one in need. Would you borrow money from friends? It is a tricky situation. There's no absolute rule saying whether you should or shouldn't. But let's admit it, friendships have been broken because of unpaid debts. In this week's episode, Sharran shares his experience being on both sides of the situation and the framework he uses to consider whether to lend money to someone. At one point in your life, you may be in this situation. So it's best to create your rules to help you decide. Also, you need to consider which is more important -- the relationship or the money? Do you want to know the personal finance secrets of the most successful entrepreneurs? Get the Money Multiplier System - https://sharran.samcart.com/products/be-mms (moneymultiplier.info). “It is a mutual agreement to help each other have a better life together.” - Sharran Srivatsaa Timestamps: 00:00 Three questions you should ask before loaning money to friends 00:58 At one point in your life, this will happen to you 01:50 A positive experience for Sharran 03:37 How does it feel to lose $13K and a friend? 04:26 Three things that can happen when you lend money to a friend 04:54 Is the relationship more important than the money? 05:24 Sharran's 80/20 rule for loaning money (and the single most important factor) 06:56 Time to create your own rules 08:14 The “four goods” to help you decide if it's a good idea to lend money 12:40 Why you should write a loan agreement like you're dealing with a stranger 13:24 How do you keep the relationship no matter what happens? 17:20 A small investment with a large result Resources: - Get the Money Multiplier System - https://sharran.com/4weekmba/ (Grab Sharran's 4-Week MBA for Free) Connect with Sharran: - https://www.sharran.com/ (Website) - https://www.linkedin.com/in/sharran/ (LinkedIn) - https://www.facebook.com/likesharran (Facebook) - https://www.instagram.com/sharransrivatsaa/ (Instagram)
In this special episode, I am sharing another excerpt from my upcoming book “It's Not About The Money”. Launching on Thursday 9th December, which also happens to be my 40th birthday, I am giving a little taster of what is to come. The Middle Eastern origin of the word Wealth means happiness and prosperity in abundance of possessions or riches. But it isn't just about the money. It is about the feeling and emotions. In this episode, I am reading from my chapter around the 4 levels of wealth creation. Have a think about where on this journey you are and what level of wealth creation you are at. In this episode: The 4 levels of wealth creation and how we can look at these through the lens of Maslow's Hierarchy of Needs Money is driven by the need for love or the need for status Why prioritising all areas of wealth creation means you prioritise no areas with depth and therefore no areas will grow We give money a lot of power that is often achievable if we stay focused on our sense of self and belonging Resources: Get my book Register for my FREE Financial Coaching Masterclass Join The Money Circle Join Catherine's Facebook Page and FREE Facebook Group My Online Courses – Investing for beginners from £1 Catherine's YouTube Channel Connect with Catherine on Twitter, Instagram and Facebook
On this episode of the Alix Turoff Nutrition podcast, Alix sits down with Deborah Malkoff-Cohen, MS, RD, CDN, CDE. Deborah is the founder of City Kids Nutrition and NYCeatwell, nutrition consultation services for children and adults. Known for her innovative approach to spooning nutritional knowledge into tiny bellies, Deborah is passionate about helping kids achieve physical and emotional health. Whether she is writing nutritional menus for schools in New York City or counseling families in the kitchen on how to best nourish their children, Deborah has committed her life to spreading the message of proper nutrition. Currently, Deborah's nutritional expertise spans many ages and diagnoses. She works both privately (City Kids Nutrition/NYCeatwell) and has been with the City's Early Intervention Program for almost 15 years, helping children with special need and diagnoses from birth to three with various nutritional needs. Additionally, she has created the Dietitian role for the myFace Center for Craniofacial Care at the Hansjörg Wyss Department of Plastic Surgery at NYU Langone Health, where she counsels families with newborn and adults with cleft lip/palate and craniofacial conditions requiring special diets after undergoing extensive surgeries. Lastly, Deborah is also a Certified Diabetes Educator and an expert on CGM (Continuous Glucose Monitors), Insulin Pump Management, Gestational Diabetes and all things blood sugar related. Deborah is sought after as an industry expert and always being quoted in the media. To learn more about Deborah Connect with her on instagram (@debmcohenRD) Visit her website www.NYCeatwell.com Follow her on Facebook Resources: Get the 5 week Flexible Nutrition Starter Kit Apply for Alix's 12 week small group coaching program Apply for Alix's 1:1 coaching program Follow Alix on Instagram Join Alix's private Facebook group Download your FREE Happy Hour Survival Guide Buy Alix's book on Amazon Shop my favorite products on Amazon Contact Alix via email Be sure you're subscribed to this podcast to automatically receive your episodes!!! If you enjoyed today's episode, I'd love it if you would take a minute to leave a rating and review! Subscribe to The Alix Turoff Nutrition Podcast Discount Codes: Built Bar: Use the code ALIX for 10% off your order Legion Athletics: Use the code Alix for 20% off your order
We have a bumper crop of episodes coming for you this week. It is a pretty special week as I am celebrating not only my 40th birthday, but also the launch of my long-awaiting book, It's Not About The Money. This project was a real tidal wave of emotion as I felt joy, celebration, and gratitude shortly followed by imposter syndrome and the inner critic. The book launches on Thursday but there is still time to join the VIP waitlist over at itsnotaboutthemoney.co.uk. In this episode: A special thanks to some of the important people who have played a part in this journey An excerpt from the introduction of the book, “It's Not About The Money” A powerful real-life story of how trauma can affect our relationship with money Sowing the seeds of the 3 steps we will follow through the book Resources: Get my book Register for my FREE Financial Coaching Masterclass Join The Money Circle Join Catherine's Facebook Page and FREE Facebook Group My Online Courses – Investing for beginners from £1 Catherine's YouTube Channel Connect with Catherine on Twitter, Instagram and Facebook
AJ Vaden, CEO and Co-Founder of Brand Builders Group is on the Social Pros podcast to discuss the increasingly important concept of personal branding. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details AJ Vaden is a personal branding expert and CEO and Co-Founder of Brand Builders Group. She joins the Social Pros podcast to share the tips and tricks (and common mistakes) all businesses need to know about when it comes to personal branding. According to AJ, we are in the “era of the individual,” and personal branding is more important now than ever. She explains that personal branding is not the new concept we think it is. It's just more visible now in the digital world. It's not just some fad or trend we can skip. Personal branding is key to building your reputation and customer trust. AJ shares the common mistakes she sees clients make and how entrepreneurs can really reach their audience through content, not just sales pitches. In This Episode: 2:54 – AJ takes us through Brand Builders Group 5:40 – Why Brand Builders Group is not just about personal brand strategy but business strategy as well 6:30 – Why personal branding is not a new idea or trend 9:36 – AJ discusses the latest research from Brand Builders Group 14:19 – The importance of company executives having their own personal brand 19:08 – Why AJ advises companies to create their own internal influencers 25:29 – The most common personal branding mistakes on social media 31:20 – AJ's advice for using different social platforms 34:48 – Why building a personal brand isn't about getting social media-famous 36:00 – AJ's top tip for those looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Trends in Personal Branding Visit SocialPros.com for more insights from your favorite social media marketers.
In this episode of Be a Better Lawyer, you'll learn a few easy ways to simplify your practice that you've likely never considered. When you think about simplification, you may think that means doing less. Yes, that's true. But what most lawyers don't consider when simplifying their practice is that how they THINK about their work matters. When you focus your attention on how you THINK about your practice, you'll create more time to do the things that have the biggest impact on your goals whether that's attracting more clients, increasing your billables, or clearing out old cases. Simplifying your law practice will not only give you more time to take the most impactful actions in your practice, but it's gonna feel oh so good. RESOURCES Get all the links I mentioned in the show notes by clicking here. CONNECT WITH ME On Instagram @dina.cataldo On LinkedIn WORK WITH ME When you're ready to start implementing what you're learning in this podcast, book a call with me. Book a call here. If you enjoyed this podcast, please consider leaving a review on Apple Podcasts. It takes less than 90 seconds, and it really helps spread the word about this podcast. For transcripts, go to the show notes for episodes.
Joined by Qualified Financial Adviser, Pete Matthew, host of the podcast “Meaningful Money”. Pete & I explore how necessary it is to seek financial advice and the reasons why you don't always need to appoint a Financial Adviser to help you make good financial plans. Money is a tool that gets us from A to B and often we are able to make our own empowered choices just by getting the basics in place around money management. Find out more about why money is a lousy master, but a great servant. In this episode: How necessary it is to seek financial advice and when it becomes and investment worth paying for The difference between financial advice and financial guidance What situations dictate that you move from a do-it-yourself option to seeking professional financial advice Simple steps that will enable people to do the basics themselves Why being intentional with time and money can be so powerful Resources: Get on the VIP list for my upcoming book Register for my FREE Financial Coaching Masterclass Join The Money Circle Join Catherine's Facebook Page and FREE Facebook Group My Online Courses – Investing for beginners from £1 Catherine's YouTube Channel Connect with Catherine on Twitter, Instagram and Facebook Books Meaningful Money Handbook The Simple Path To Wealth Connect with Peter on Website, Meaningful Money Podcast, Facebook and Instagram
Jenn Herman, Instagram Expert, Speaker, and Author at Jenn's Trends, joins the Social Pros podcast for a new and updated chat about Instagram's best practices. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details If Jenn Herman, Instagram Expert, Speaker, and Author at Jenn's Trends, sounds familiar, it's because she's a returning guest twice over. She joins the Social Pros podcast for a third time to deliver more fantastic Instagram tips and insights. Given that Instagram is perhaps the most frequently changing social media platform, Jenn always has something new to share. In this episode, we look at what's changed on Instagram and which best practices you should focus on in the future. The last time Jenn was on the show, Reels was a promising new feature. Given what it is today, Jenn explains why you should definitely prioritize Reels in your Instagram strategy. We also hear some quickfire tips from Jenn for any social pro trying to gain traction on Instagram, including why you should only ever post your best content. Tune in to the episode to learn what makes a winning Instagram strategy, what she'd love to see on the platform in the future, and why the color blue is surprisingly good for engagement. In This Episode: 4:08 – Jenn's take on Meta and why she thinks it's unlikely to affect Instagram 6:05 – How to deal with ever-changing Instagram updates and why Reels is the one to focus on (for now) 7:43 – How to repurpose content for Reels 11:37 – Jenn explains why “more hashtags is more,” as long as they're relevant 15:03 – Why Instagram recently rolled out the ‘Rage Shake' feature 16:23 – The benefits of being able to delete and edit Carousels 19:12 – Jenn discusses the new ability to post from the desktop 21:33 – What photos work best on Instagram – Jenn's top tips for boosting engagement 24:23 – What features or updates Jenn would love to see in the future 26:53 – The place Instagram has in customer service 29:18 – Why Jenn believes you should have a customer service background to work in social 31:10 – The top thing that Instagram users overlook 34:24 – Jenn shares her top tip for those looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Visit SocialPros.com for more insights from your favorite social media marketers.
Today I brought on Dr. Carol Parker Walsh, the founder of the Career Rebel Academy.Dr. Carol Parker Walsh is an award-winning certified career and personal brand strategist. She's also an executive coach, A TEDx presenter, author, international keynote, and member of Forbes Coaches Council and Newsweek's Expert Forum.Carol leverages her J.D., Ph.D., and multiple certifications, along with her experience as an attorney to help driven female professionals and entrepreneurs do the meaningful work they're meant to do in the world -- all this without sacrificing their years of success, hard work, and income.Resources:Get more help on your applications from Let's Eat, GrandmaBe part of the Career Rebel Academy nowJoin Carol's free masterclass “Unplugged” nowConnect with Carol on LinkedInFollow us:Follow Chris on LinkedInCheck us out on InstagramSubscribe to Let's Eat, Grandma's YouTube channel for video podcast highlights See acast.com/privacy for privacy and opt-out information.
Hilary Quartner is Co-CEO and Co-founder of Hilma, a new natural remedies brand that is creating herbal alternatives to your medicine cabinet staples. On this podcast, we talk about why it's better for you to start your store now, determining where you are when your customers need you, Hilma's dedication to their product, and so much more! To learn more, visit: http://honestecommerce.co Resources: Get natural remedies backed by science hilma.co - Use code HONEST10 to get 10% off your first purchase Connect with Hilary linkedin.com/in/hilary-quartner-04a64127 Scale your business with electriceye.io Download Mesa at the Shopify App Store apps.shopify.com/mesa Respond to any of Rewind's welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest Level up your customer support gorgias.grsm.io/honest Get started with a free account at klaviyo.com/honest
Today, we are going to talk about creating a good customer experience. Last time someone asked you for a recommendation about a place to eat, which restaurant did you recommend? Our guess is you probably mentioned a place where you had an incredibly good time. This is the same thought process that runs through the mind of all your clients. You want to be the person that meets and exceeds customer expectations. And it all starts by creating a positive customer experience. What You'll Learn: - What is customer experience? - Why positive customer experience is so crucial for your business - How to measure customer experience - How to make an excellent first impression - The difference between customer service and customer experience - Tips on how to improve customer experience - Why you need to ask for feedback and reviews after a completed project Positive customer experience is crucial to the success of your business. A happy customer is more likely to become a loyal customer, and the most influential piece of marketing you need is a customer who promotes your business through word-of-mouth. Lastly, it's much easier to retain existing clients than it is to attract new ones. That's why most of your efforts should be centred around making your existing customers happy. Resources: - Get our FREE guide on how to make money instantly in your events business https://bit.ly/balloonsmeanbusiness - Connect with Katherine Lyndon https://www.instagram.com/dressyourdaydream/ - Connect with Michelle Lemmer https://www.instagram.com/theventsclique
Men and women are spoken to differently about money and represented differently by the media. It's time to #MakeMoneyEqual and remove negative gender stereotypes from public conversation around money and finances. Today I share some of the biggest influences that affect how we step into our wealth and explore how we, as women, can make a difference in the world by embracing our emotions, creating, and growing our wealth. In this episode: How changes in the banking system inspired Anne Boden to go out and create a whole new bank Why the #MakeMoneyEqual campaign is making a huge impact on the way that men and women are represented by the media around money Top tips around wealth creation for women including why you should make looking at your money a fun experience More information around investing, why it doesn't always need to be medium or high risk, and how to identify investment scams Resources: Get on the VIP list for my upcoming book Find out more about the #MakeMoneyEqual Campaign Read Anne's book Banking On It Check out the #MakeMoneyEqual Image Library Find out more about Starling Bank on their Website, on the Play Store & App Store Register for Catherine's FREE Financial Coaching Masterclass Join The Money Circle Join Catherine's Facebook Page and FREE Facebook Group My Online Courses – Investing for beginners from £1 Catherine's YouTube Channel Connect with Catherine on Twitter, Instagram and Facebook
In this episode of Motherhood Unstressed I am speaking with author and filmmaker Sasha Sagan about her new book "FOR SMALL CREATURES SUCH AS WE" which was inspired by her viral essay for The Cut, “Lessons of Immortality and Mortality From My Father, Carl Sagan”. Sagan is the daughter of late astronomer/author Carl Sagan and writer/producer Ann Druyan. Some of the topics we discuss: How becoming a mother prompted Sagan to tap into her secular upbringing in the hopes of finding a non-religious worldview to pass on to her child The power of secular rituals to process and understand the passage of time What it was like growing up as the daughter of Carl Sagan and Ann Druyan Nurturing a childlike sense of wonder as an adult for greater perspective and happiness QUOTES "Those questions, our place in the universe, reckoning with our own mortality, those deep philosophical questions about existence, there's just nothing that's more interesting to talk about, to wrestle with" "So much of the book is a love letter to my parents... they both were comfortable with asking a question to which we do not know the answer and looking for evidence" "Everything we consider traditional is new on the scale of human history...so I think there's a way to carve out the parts that are meaningful to us without feeling so beholden that we're in a position to go through the motions about things we don't really connect to" RESOURCES: Get the Book: "For Small Creatures Such As We" IG: @sashasagan Website: https://www.sashasagan.com Twitter: https://twitter.com/SashaSagan CONNECT: Leave a review on iTunes (why do you love the Motherhood Unstressed Podcast?) Get the book "Motherhood Unstressed - Daily Meditations on Motherhood, Self-Care, and the Art of Living a Life You Love" Got a comment, idea or question for the podcast? Submit via this form. Subscribe to The Motherhood Unstressed Podcast Follow on Instagram @motherhoodunstressed SPONSORED BY: Kindred Bravely - Use code UNSTRESSED20 at https://www.kindredbravely.com Motherhood Unstressed CBD - Use code Podcast to save WANT MORE? Check out some of our most popular past episodes! Alex and Carlos Pena Vega Poet Kate Baer Seth Godin "Somebody Feed Phil" Phil Rosenthal The Way of Integrity with Martha Beck Heart Mind Coherence Meditation About the Author: Sasha Sagan has worked as a TV producer, filmmaker (she co-wrote and produced a film with best friend Kirsten Dunst, which was screened at Tribeca and closed Cannes in 2010), editor, writer, and speaker in New York, Boston, and London. Her essays and interviews on death, history, and ritual through a secular lens have appeared in New York Magazine, O Magazine, Lit Hub, Mashable, The Violet Book, and elsewhere. She regularly speaks on ways science can inform our celebrations and how we mark the passage of time. FOR SMALL CREATURES SUCH AS WE is a moving tribute to a father, a newborn daughter, a marriage, and the natural world—a celebration of life itself, and the power of our families and beliefs to bring us together. PRAISE FOR FOR SMALL CREATURES SUCH AS WE: “Read her work; you'll have a deeper appreciation for your every step, every bite, and every breath.” —Bill Nye, The Science Guy “This lyrical exploration of how we can find beauty in the natural world comes from the daughter of Carl Sagan, so it's no wonder Sasha's reverence for the cosmos shines through on every page. It's part memoir, part history, part reflection, and all a wonderful gift for your favorite reader.” —Good Housekeeping “Wonderful. . . An elixir for people facing personal crises in a secular world.” —Wall Street Journal “A look at life, the cosmos, and finding magic in our daily lives.” —New York Post “Like her parents, Sasha has the passion, brilliance, and ability to spark curiosity, skepticism, and hope, through the written word. Open mind required. No faith necessary.” —Boing Boing “[Sagan's] view is wide in scope and she draws connections between many fields of science, history, and pop culture. She's not afraid to speculate about the future, including the future of humanity. Her poetic, engaging prose will resonate with many readers, as will her refreshingly breeze and open-minded approach. While some writers today dwell on threats to humanity as if an apocalypse is already upon us and all our children will live horrible lives, Sagan suggests that, regardless of what's to come, we should make the most of the little moments we have on our little corner of the pale blue dot.” —Undark Magazine “A gorgeous collection of essays. . . Birth, anniversaries, fasting, atonement: She approaches these subjects with wonderment and a generous window into her extraordinary family history. . . Sagan writes with stunning clarity and absolute joy. . . For Small Creatures Such As We is a marvel. It dazzles and comforts while making us consider our own place in the vast universe.” —BookPage “From birthdays to funerals to the changing of the seasons to lunar cycles, [Sagan] thoughtfully explores how to blend science and spirituality. An eye-opening book for those who might question traditional religious celebrations but feel connected to the community, rituals, and comforts they provide, this is a refreshing, intelligent examination of faith, religion, and the many wonders of science worthy of celebration.” —Booklist, starred review “In Sagan's astonishingly beautiful and wiser-beyond-one's-years debut, her lineage bursts forth on each page like a literary and scientific big bang. . . [Sagan writes] 'We can be sure that our ancestors, all of our ancestors, contemplated Earth's place in the universe with awe.' For Small Creatures Such As We very much deserves to be read in the same way. . . A wondrous journey exploring how rituals and celebration connect to life's greater meaning.” —Shelf Awareness for Readers “Welcoming and tender. . . Charming and appealing, this thoughtful work serves as an uplifting, life-honoring celebration of human existence.” —Publishers Weekly
Leah Schultz, Senior Director of Brand & Social at TwinSpires Racing, Sports & Casino, joined the Social Pros podcast to discuss a winning real-time social media strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Snapchat Full Episode Details Leah Schultz, Senior Director of Brand & Social at TwinSpires Racing, Sports & Casino, is on the Social Pros podcast to share the secrets of TwinSpires' success. Social media never sleeps. And in the world of online gambling, sports, and racing, social pros need to have their finger on the pulse. Part of what makes TwinSpires' social content so engaging is that it pops up exactly when the fans need it – in real-time. Leah and her team don't delay when it comes to pushing out content. Someone just won their 7000th race? Her team will push out recaps, graphics, and copy, right there and then. Leah explains why this is especially important in this industry and what other social pros can do to stay ahead. She shares the strategies behind social listening, community management, and why a trusting, close-knit team is key to making fast decisions for social content. Leah also shares a little about the challenges of promoting racing and gambling content, including the regulations and how they differ by state. In This Episode: 4:34 – Leah shares a bit of background on TwinSpires Racing, Sports & Casino 5:50 – How Leah navigates the different regulations for social content 7:30 – How the TwinSpires team manages national vs. state-specific social content 11:20 - What Leah learned from her time with Papa John's legal team 13:30 – Why online casino and racing are a 24/7 business for the social team 16:55 – Why having a social team with passionate sports fans is so important for TwinSpires 20:19 – Where community management fits into the social team 22:05 – How TwinSpires manages age gating with its content 26:14 - Leah shares how she talks to leadership about social media and how that's changed over the years 29:41 – Leah gives her take on how VR and AR will play into the future of online casinos and sports 32:40 – Why Leah prefers Twitter over audio-only platforms like Clubhouse 35:52 – Leah's top tip for those looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Double your advertising spending on Snapchat Visit SocialPros.com for more insights from your favorite social media marketers.
Hear what these two digital restaurant savants and best-selling authors, Meredith Sandland & Carl Orsbourn, have to say about the future of the restaurant industry and what possible challenges restaurant operators may face during the digital age. Our guests had the idea to write their book, Delivering the Digital Restaurant, as they ''want the industry to survive this big omnichannel shift. And to do that, they need some tools and a group discussion to talk about how to navigate this"!Moments to Listen For:• The 2 Sides of Algorithmic Growth for Restaurants - Not only has the digital age introduced new avenues for exponential growth for restaurants such as with ghost kitchens and online ordering, but it will also allow operators to use data and algorithms to optimize their advertising & operations to help grow their brand. • Bringing the Restaurant to the People - The digital restaurant will allow brands to transcend their brick-and-mortar locations, and bring the restaurant right to their guests' doorstep. Convenience is key. • Cater to Your Workers - The new generation of workers, the Millenials and Gen-We (a.k.a Gen-Z), is a different beast. They are truly digital natives and have different priorities than previous generations such as being motivated by purpose-driven work. Reaching and appealing to them will be a challenge for many operators. • Be Nimble & Aim to Innovate - The digital age brings a lot of unknowns to the restaurant industry. To be successful, operators must be willing to innovate, experience, and recognize that they're going to fail at times. Being flexible and having an agile tech stack will help you be ready for any change that is still to come.Resources:• Get your copy of Delivering the Digital Restaurant! • 5 Things You Need to Know About Gen We.• Is Your Digital Foundation Built on Sand or Stone? • 10 Best Practices for Launching a Virtual Brand & Ghost KitchenConnect with Meredith & Carl on LinkedIn!
Finally, someone has exposed the corruption of the tiny tyrant from Brooklyn, Anthony Fauci. And who better than trial attorney and best-selling author Robert F. Kennedy, Jr. chairman of Children's Health Defense? Fauci's crimes predate the Covid catastrophe of 2020 and date back to the AIDS era in which thousands of homosexuals were killed by the toxic chemical drug AZT authorized by Fauci himself? Kennedy spoke with me about his book, which brings the receipts, The Real Anthony Fauci: Bill Gates, Big Pharma, and the Global War on Democracy and Public Health. Massively and meticulously researched, this is an extremely important contribution to the fight for health and sanity. POINTS COVERED
If you have an unlimited budget, where will you use it? They say you can find out a person's priorities depending on where they spend their money. Sharran talks about the very same thing in this week's episode where he says, “The concept of an unlimited budget is not about money; it's about making a choice.” And for Sharran, the top 3 things where he chooses to have an unlimited budget are growth, scale, and mastery. What about you? Get the 10K Wisdom Private Program: https://sharran.com/10kwisdom/ (10kwisdom.com). “The concept of an unlimited budget is not about money; it's about making a choice.” - Sharran Srivatsaa Timestamps: 00:00 The unlimited budget concept 02:17 What will you do with a million dollars (and why Sharran will use it to pay Tony Robbins) 04:49 The unlimited budget for growth (because growth is everything) 08:18 You can't have a great life if you don't have a healthy physical body 10:40 The unlimited capital (to take advantage of deals that are good for you and me) 12:46 How to achieve mastery without spending 10,000 hours of intense practice 17:51 How to get Sharran's 26-minute Sales IQ course 19:03 What is a sniper mentor and why do you need one 20:31 Get deep insights from https://sharran.com/10kwisdom/ (10K Wisdom ) Resources: - Get the 10K Wisdom Private Program - https://sharran.com/4weekmba/ (Grab Sharran's 4-Week MBA for Free) Connect with Sharran: - https://www.sharran.com/ (Website) - https://www.linkedin.com/in/sharran/ (LinkedIn) - https://www.facebook.com/likesharran (Facebook) - https://www.instagram.com/sharransrivatsaa/ (Instagram)
Brittany Cabriales, Head of Social Media at GoFundMe, joins this Social Pros podcast episode to discuss how social media can be a force for good. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Brittany Cabriales, Head of Social Media at GoFundMe, is on this episode of Social Pros to share the strategies and successes behind GoFundMe's social media push. GoFundMe is an instantly recognizable name in the online fundraising world. Part of this is down to users sharing their fundraisers on social media, which almost every user does. Brittany explains how the social team helps to get the word out about important causes and the effect this has on fundraising. Brittany shares why timing is crucial and how timely fundraisers can raise thousands of dollars more. This is why promoting on social media is key, so you have to move fast. Brittany also shares how GoFundMe's social media success is largely down to organic content rather than paid advertising. We also hear how different social platforms do better with certain types of fundraisers and how to tell an effective story with your fundraiser for maximum success. In This Episode: 3:18 – Why GoFundMe is hoping to broaden its audience reach 4:41 – The impact of the pandemic on GoFundMe 6:28 – How the pandemic spurred people into action through fundraising 7:21 – How GoFundMe uses social media to spread the word about good causes 9:36 – Brittany explains how GoFundMe targets both fundraisers and participants 10:17 – How different social platforms are better for different audiences 11:25 – How GoFundMe decides what fundraisers to promote 13:52 – Why Brittany is always trying to stay on top of social media trends 14:21 – How GoFundMe's choice to highlight fundraisers affects the donations 16:34 – Brittany explains GoFundMe's new social strategy 17:38 – Why GoFundMe sees more success with organic search over paid 18:29 – The top metrics that GoFundMe watches 20:19 – How Brittany approaches campaigns on different social media platforms 22:33 – GoFundMe's new ventures on TikTok 24:34 – Brittany's tips for gaining traction with your GoFundMe campaign 27:41 – Why Gen Z is one of the most engaged donor demographics on GoFundMe 28:43 – GoFundMe's approach to social care and social listening 29:15 – How Brittany's experience in customer support helps her in her role now 31:06 – Why “every cause is important” in Brittany's eyes 32:33 – Brittany's top tip for those looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce GoFundMe's Instagram Visit SocialPros.com for more insights from your favorite social media marketers.
In this episode, we are talking about finding your niche and why niches are crucial for your business and brand success. We live in a world where there's a common belief that it's bad for a business to have a specific focus. The concern is that focusing on a particular niche area does not give your brand the room it needs to grow or thrive. However, we believe the opposite is true. Finding your niche, working to hone your skill set and building your expertise around a specific area of interest gives you the legs to withstand the test of time. What You'll Learn: - What is a niche? - How to settle on a niche - Why sometimes it's okay to say no to certain clients - How to trademark and develop your style - Why it's never a good idea to use Pinterest images as portfolio samples - How to research and find your target audience - How to build a strong portfolio as a total newbie Having a business niche, especially in the events business, is not a sentence to a life of mediocrity. On the contrary, having a singular focus can be highly profitable because it helps you master industry-relevant skills and strategically grow other complementary services. Remember, if you try to serve everyone, your overall message won't speak to anyone. Resources: - Get our FREE guide on how to make money instantly in your events business https://bit.ly/balloonsmeanbusiness - Connect with Katherine Lyndon https://www.instagram.com/dressyourdaydream/ - Connect with Michelle Lemmer https://www.instagram.com/theventsclique
Today we've got a different title and you'll understand more about what it means as we go through the episode. I believe we need to hear specific words, set in a particular way at a particular time in our lives. To me, that's what Pete's speech at an event a little while ago did for me. Pete Cohen is a keynote speaker, sports psychologist and coach, inspiring people to be better than their best in sport, in business and in life. So I'd love to invite you to get to know more about him and his work. What You Will Learn In This Episode: - The power of identifying with who you need to be in order to have the results that you want - Why you should learn to outwit yourself - What it means to thrive as opposed to only survive - How to overcome yourself in real, tangible ways - Steps you can take to encourage your own evolving Who you are isn't who you have to be. Winning means striving and struggling. It's you who gets to decide what you want the legacy of these COVID times to be for you. Resources: - Get to know Pete https://petecohen.com/ - Check out the podcast Mi365 with Pete Cohen https://apple.co/3mQ3IOw - Pete Cohen's bestselling book "Why Am I Not Losing Weight?" https://amzn.to/3qkQ6wy - Outwitting the Devil, a book by Napoleon Hill https://amzn.to/3BRsTUQ - Listen to Pete's free audio course https://coaching.mi365.me/workshop - Book a call to discuss YOUR PODCAST with Anna Parker-Naples https://annaparkernaples.co.uk/podcast-production/
Jon Loomer, Owner of Jon Loomer Digital, is on the Social Pros podcast to talk all about the future of advanced Facebook advertising. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Jon Loomer, Owner of Jon Loomer Digital, joins the Social Pros podcast to share some of his words of wisdom and advice for those looking to take Facebook ads to the next level. With the recent Facebook to Meta rebrand, things are a little up in the air in the social media world. But Jon weighs in on the future of Facebook and how marketers will have to adapt to succeed. He gives some solid advice on getting started with Facebook ads, why you should focus on targeting the right people, and how to be mindful about sticking to a budget. Jon goes on to talk about how competition has affected advertising on Facebook over the years and why it's more important than ever to be creative and experiment to find what works. In This Episode: 2:50 – Jon's thoughts on Facebook's rebrand to Meta 4:38 – What is “the metaverse”? 6:23 – How Jon Loomer Digital evolved into the resource for Facebook advertisers 10:08 – Why tie your Facebook ads to different stages of your funnel 12:07 – Creative, targeting, or budgeting: which is the most important? 14:31 – Why microtargeting is so powerful 18:00 – The factors holding people back from experimenting with Facebook ads 19:48 – How advertisers can set realistic result expectations 21:52 – How to get started with Facebook ads 25:56 – The challenges with dayparting 29:12 – Understanding how iOS14 can impact Facebook advertising 34:35 – What makes a good Facebook ad call to action 35:51 – How much should you trust Facebook's auto-optimization? 41:48 – What experience and skills help you run successful ad campaigns 43:33 – Jon's one tip to becoming a social pro Resources Get the new State of Marketing report for free from Salesforce Jon Loomer Digital A Facebook Ads Experimentation Guide Visit SocialPros.com for more insights from your favorite social media marketers.
In this episode, we'll go through the process of turning your side hustle into a full-time event planning business. If you find yourself working in the events industry in your spare time and are thinking about turning your side hustle into a full-time business, we've got good news for you. It's all possible, as long as you put in the work, thoroughly prepare for what's coming and just keep showing up. What You'll Learn: - How to turn your side hustle into a full-time business - Where and how to get more clients for your business - Why you need to start small but think big - The benefits of working hard and believing in yourself - How to cultivate a success mindset - The value of appropriate pricing - The tasks you should outsource if you're short on time or lacking in skills - How to become a freelance event planner The reality of transitioning your side hustle into your main business is that you have to be incredibly good at time management. As you learn the ropes of running a full-time business, you're probably always going to be short on time. And so sacrifices are very important at this stage in time. Resources: - Get our FREE guide on how to make money instantly in your events business https://bit.ly/balloonsmeanbusiness - Connect with Katherine Lyndon https://www.instagram.com/dressyourdaydream/ - Connect with Michelle Lemmer https://www.instagram.com/theventsclique
In this episode, Creator of Practiceology, Paul Wright, talks about 7 critical mistakes that healthcare professionals can make that can hurt their bottom line and their business in general. Today, Paul talks about Perfectionist Syndrome, the implications of discretion, and doing your own PnL. What is the true role of your business? Hear about the danger of falling in love with your product, packaging an outcome-driven solution, and maintaining effective recruitment and internal systems, all on today's episode of The Healthy, Wealthy & Smart Podcast. Key Takeaways “If it's [your business] robbing you of your life, it's not what it's there for.” “Find the hungry market and satisfy that need.” “If you're not embarrassed by the first launch of your product, you've launched too late.” “To the blind man, the one-eyed man is king.” “If you haven't upset someone by midday every day, you haven't said anything really important.” “One of the single biggest and most effective things you can do in your practice is to tighten up the reporter findings conversation.” “Remove discretion at the operating level of your business.” “Once you are the only person that has that program, you can't be compared on price.” “You can't put a monetary value on family time.” “There's no such thing as quality time with your family. Family time is quantity time.” More about Paul Wright Paul Wright is a Physiotherapist and former owner of multiple allied health clinics in Australia (which he rarely visited). He is the author of the Amazon Best Seller "How to Run a One Minute Practice", founder of the Practiceology™ health business freedom program, and has helped thousands of allied health business owners across 57 countries, earn more, work less, and enjoy their lives. Suggested Keywords Healthy, Wealthy, Smart, Physiotherapy, PT, Business, Practiceology, Supply, Demand, Mistakes, Solutions, Healthcare, Entrepreneurship, Resources: Get a hard copy of "How to Run a One Minute Practice" ($4.95AUD. Use promo codes below) Promo Codes: Non-Australian Buyers: KARENOS (Get $15 OFF) Australian Buyers: KARENAUST (Get $5 OFF) Register for the next Practiceology demonstration To learn more, follow Paul at: Website: PhysioProfessor.com HealthBusinessProfits.com OneMinutePractice.com LinkedIn: Paul Wright Subscribe to Healthy, Wealthy & Smart: Website: https://podcast.healthywealthysmart.com Apple Podcasts: https://podcasts.apple.com/us/podcast/healthy-wealthy-smart/id532717264 Spotify: https://open.spotify.com/show/6ELmKwE4mSZXBB8TiQvp73 SoundCloud: https://soundcloud.com/healthywealthysmart Stitcher: https://www.stitcher.com/show/healthy-wealthy-smart iHeart Radio: https://www.iheart.com/podcast/263-healthy-wealthy-smart-27628927 Read the Full Transcript: 00:02 Hey Paul, welcome to the podcast. I'm happy to have you on. 00:06 Absolute pleasure to be here. What a boss. 00:09 I know it's so we're doing a little podcast swap here which I love. I love being able to swap podcasts with other hosts where you come on mine I come on yours and we get to know each other better. So it's been really great leading up to these podcasts. And today, you are going to talk about seven critical mistakes that healthcare practitioners can make. That can really hurt their bottom line and their business in general. But before we get to that, can you tell us your story of your career and how you ended up where you are so the listeners get a better idea of who you are? 00:52 Well, I'm I was born for a young Karen. Now I'm from from a small country town. I'm obviously Australian by my accent. I live in beautiful Newcastle but an hour north of Sydney. But I grew up in a small town about seven hours northwest of Sydney in the middle of the outback. They talk about Australia next so I'm in the outback. And what does what does a young kid do as in a small country town he Bhikkhu like sport, he becomes a physical education teacher. Because that was all I thought you could do as as a kid. I love sport. So I went to Newcastle University studied my physio, field education qualification, and then didn't even know what a physio was, but I met a physiotherapist at a party. And I liked anatomy I liked physiology. I thought, gee, that sounds cool. I don't think I could be a teacher for a long time I had an entrepreneurial streak I think so I didn't know I could work for someone else for my rest of my life. So I'll get into this physio course went to Sydney Uni did my physiotherapy degree and within two years after graduating I had started my first practice I then ended up with six of them in Sydney, one in Newcastle and five in Sydney. And I think my claim to fame Karen is I as I went through this journey I didn't go to them I was fortunate that I stumbled across the E myth by Michael Gerber very early in my business career and and I'm trading at my window counter in my practice and and looking out on the road that goes past in Sydney and there's a bus keeps going past one on the side of the bus why most small businesses fail and what to do with that is on the side of the bus and I'm getting there watching the sun come up in the morning watching the sun go down like most most help business owners and this bus kept going past and I'm getting better now I wasn't good there but I'm better now that the universe was telling me something followed up with this with this he ended up getting it to a Michael Gerber seminar read the book EMF and then I created then systematize the practice and as I said eventually had six didn't go to any of them and I then sold them which is a lesson for all of you guys the major role of a business is eventually to sell it and then started teaching other health business owners how I did it how I was able to run the remotely and how how you can still be a great health professional and have a successful business and still have a great quality of life which I think most of us miss out 03:19 yeah that's a great point talking about quality of life and I think that we'll probably get into that throughout this interview so without yeah without further ado, why don't you share with us these seven critical mistakes that can reduce your profits increase your stress and really not allow you to live your life outside of your business. So let's start with number one. 03:47 Well the first one having said I've done all of these by the way so you have earned the right to 03:52 I can't I kind of I kind of assumed that so I've done 03:57 I've done all of them but the smart people learn from other people's mistakes so hopefully you'll listen to what's happening now. That Mistake number one that I identified early is failing to understand carrying the true role of your business and if you think about what what does what does your business do for you and if it's robbing you of your life it's not what it's there for the role of your business is to serve you it's your certain needs to give you more life yet when you ask most health business owners why they started this I I wanted to be my own boss or I wanted to make my own decisions or the guy was working for before was an idiot. Whatever they like to say but is this really happening now and as Gerber talked about when I first read it you're now doing the hands on work of the practitioner plus you're also doing the business stuff the marketing the recruitment in any wonder we get overwhelmed so early. And and that's why Gerber talks about it's true. I was probably better off opening a plumbing business because I couldn't do it. plumbing work I was better off opening a business that I couldn't physically do then I could list run the business and that's the whole idea of this. My brother who's a plumber would be staggered because I'm hopeless with power tools and I he's banned me from using any sort of manual labor things but the idea of the businesses to serve you and one thing I suggest you look at guys, his his work out what I call your freedom score. And your freedom score is simply how many hours per week on average? Do you spend treating patients at your practice? How many hours per week do you spend physically treating patients and if you're telling me that we've done this in seminars, 50 6070 I've heard I've had one guy doing it five hours. And they're still trying to run the business, you just, you just can't do that. So and we talk about this thing between practice ology, right is law, which is, which is as your number of team members increases, your freedom score must decrease, you can't keep adding team members to your roster, because they time suck, they have to take energy out of you, and still see all the patients, there's going to be this balance. And that was how I was able to run it. But when that being said, you have the choice of how you run your business. Now my model was to replace myself, get therapists in do the work for me. So I had freedom of time and freedom of money. But some of our clients have a Mr. X. Mr. X is the guy that runs healthcare practice, but he runs it on his own terms or her own terms. Doesn't work, school holidays, start at nine finishes at two sets his own hours or her own hours charges, what they feel it. And guys I'm thinking about that don't even have sometimes receptionist though, sometimes if the surfs up, they don't turn up at the practice, they just gave surfing. But the patients know that's the deal. If you want to see this person, that's the model. But even in that case, Karen, the business is still serving that person. It's, it's it, you're the master, but not the other way around. And I don't know if you've ever made that. But that's understand what you want your business to do for you. And make sure it does it. Otherwise it'll suck the life out. 07:17 Yeah, and I think that's why when you look at your business, whether you're just starting, you've been in it for a couple of years, you've been in it for 20 years, if you've never written down what your goals are for your life, not what your business goals are, but you know, do you want to spend, do you want to be able to watch a movie a week workout five days a week, spend dinner with friends, pick up your kids from school, drop them off, you have to write those goals down while you're looking at your business. Because that's that's how you're going to have that freedom. And that's how you're going to have your own life outside of the business. 07:58 And the natural recourse for all health business owners is typically to see more patients, regardless of what happens in their business. Regardless, they need more money, they see more patients, team member leaves, I'll see more patients. So that that's that's the recourse their natural recourse is to go back to what they know. We teach our clients sometimes that's the worst thing you can do. You need to do something exactly the opposite. And one point also to this is that this is probably one of my worst moments. You've got understand to the concept of current bank and future neck when you think about your business. Now I had a current bank business meeting. I had one of my practices earlier was inside a fitness center. So I had a physiotherapy practice inside a fitness center in Sydney. And it was a good business. It was a cash cow. But what I didn't realize at the time was it was fragile. So it was it was making me lots of money at the time. How I knew was fragile. I got a phone call from one of my clients would have been a Thursday night. He said, Paul, I've got some news for you. The owner of the gym I've heard hasn't paid rent for three months. Okay, this is a $300,000 business like I'm running here. Oh, that's the good so I ring the owner who when you will do the gym tonight what's the deal? He said it'll be sold out Don't worry about Okay, I arrived at the practice the next day cancer that patient list hard to track proceeded to put everything inside the trap that day. So by Friday, five o'clock, I've been everything inside the event saying what are you doing wrong? What are you doing? Well, I said I'm taking everything out because I don't know what's happening here. This is all a bit unstable because I went to give the owner the gym my rent check for the month and he didn't accept it. He said hold on to that for a second. Roger, you might need it. So okay, the writing's on the wall, drove off in the truck and everyone's saying Ronnie, another another gym Chad's gonna buy this place, you'll be back open on Monday. So when I open on Monday, I'll bring the truck back and I'll check everything back in then I'll be fine. But I'll tell you, I never again set foot inside that building. It shut that day and I never will went back in there. So overnight, a business goes from 300 grand to zero. What's the lesson I had a current bank business, there was nothing. I was relying on someone else's rent someone else's tenancy. If you're leasing a space in a Medical Center in a fitness center in something else, you think you've got a business you can you can sell. There's no real future banking, that you are at the mercy of your landlords. So it's not a bad way to test the market to see if there's available market. But that's not your long term gig. Because there's a problem with it, and I've suffered badly. Anyway, yeah, yeah, start number one. 10:41 Big mistake, mistake number one. So let's talk about Mistake number two. 10:46 All right, we do this all the time. We fall in love with our product. We fall in love with the idea of being a therapist, like I fell in love with the idea of being a physio, but I didn't know was there a market for that? Was there a need for more physios, I just wanted to be one. But we do that all the time, we fall in love with our product of therapy, what we got to fall in love with is, is the market, you got to fall in love with the market once, so you might have a passion for trading on that elbow pain in one arm. Gullfoss, that might be your passion. But if there's not enough one arm golfers out there, you're not going to do any good. So the market doesn't care what you want, find what the market wants. So your job is to listen to all of your patients, listen to the doctors, listen to the community, what's missing, your job is to fill the need. And if you do that, you'll be successful in business. My favorite one, hope you guys watch Shark Tank, you guys have shark tech in the States. That's shark tank with a my favorite one is the guy that turned up with the pad for guys shirts. So now that so you put up your stick to pads on the ROM so your shirt didn't get all sweaty, there was his product. The Sharks wouldn't touch it. I said I'm not really interested. And they said how many have you sold? I've been doing it for seven years now. I've sold about 500 so in seven years, and out the back the entity in there. So what are you gonna do now he said, Our, I believe in this, I'm gonna keep going I fell in love with this product, the market had already said they didn't want to move on. So find the hungry market and satisfy that need. If you do that, you will be okay. And you see that lock county if people so they open a practice in, in a country town or regionally because they might have identified there's a market for that service. So they've done well. But the part that missing is the available labor supply. Because there's two drivers of every business available market available labor, you haven't got enough labor, you're going to be staffing that thing yourself for the rest of natural life. And that happens all the time. So be very aware, don't, don't fall in love with a product, fall in love with the market, what's the desperate need in your community? solve that and you'll be halfway there. And that's that's kind of what I did in my second my next career because I I knew help business owners struggle with business and finance and marketing and other things. And it happened to marry up with something I liked and was good at. So that was a fortunate thing. But you've got to find the hungry crowd first. 13:18 Yeah, do your research. If you don't do your research first. You're in big trouble. 13:22 I had a guy come to me once and he said, Paul, I want to open seven practices on the northern suburbs of Sydney That's what he said to me in the seminar. I said oh is there is there enough market for that automatically sell so i think so he said he just he cuz he wanted to do it. Karen he wanted to open I saw Kenya available. I was a bit tired. Can you staff those seven practices? Will you find your start? I'll just advertise. There's a guy with his head in the sand. It's not funny. But I think the key thing I want to do I want to do this. Now that's okay, if that's a passion project. But if you want to generate a revenue and a business successful and you can sell it down the track if that's what you want to do, solve solve the desperate problem. Yeah, yeah, 14:14 turn it around. It's not about you. It's about you, but it's not about you all the same time, right. 14:21 If you get married up, it's great if you can find that that thing but be careful of what you do. So make sure there's a hungry market for an audit this we found out in one of our practices, there was a real market for lymphedema treatment. So massive market lymphedema and we had a guy who knew all about it the therapist and knew all about it. So we got him doing the lymphedema program. It was great. But But don't be Dora here didn't get him to train everyone else on how to do you know what happened? The guy leaves. Three years after we're still getting phone calls from people wanting lymphedema treatment and every time they rang it killed me. So Solve the desperate problem. Yes. But then protect yourself with the viable labor supply if you're doing something like that. 15:06 Yeah, absolutely. That's a great example. Okay, what's number three. So we've got failing to understand the true role of your business falling in love with your product, your product number two, what's number three, 15:18 we'll do this falling in love or falling victim to our own perfectionist syndrome. I was probably fortunate, I had some good mentors early in my career, and they'd tell me, Roddy, it's better to be 80% and out the door than 100%. And in the drawer. And it's so true, we just worry so much about putting something out there, because it's not quite perfect yet. Reed Hoffman, I think, was the founder of LinkedIn. one of the founders, he said, if you're not embarrassed by the first version of your product, you've launched too late. If you're not embarrassed by the first version of your product, you've launched too late. Meaning put your put something out there and you see if it's got traction, is it going to get some market share? Is it going to work for me? If it does, then you can then do version two, then do version three. But so many health professionals I get so caught up in making it perfect. I just want to do this, I just want to finish this, I just want to do this. And they end up not doing it. They wait that long, and they just slowly implement. Maybe it's because we're analytical thinkers, we're sometimes slow to implement, and we just, we drag the China bit. And I like this expression to, to the blind man, the one eyed man is king. But one of my mentors said to me, Roddy, you don't have to be the best in the world. You just got to be the best in their world. Say there might be a nice specialist down the road, who's who's a superstar does all the courses and is on all the all the seminars and other things and you've got your own new program. That's great. But don't let that stop you from what you're doing. Just be the best in your clients world at it. You don't have to be as good as that guy. You just have to be the best in the client's world. And, and that also, I think, Karen, sometimes maybe it comes from our universities that that we want to be anointed or we want to be awarded, or we want to wait for someone else to recognize me. Don't Don't wait to be anointed by your profession. Don't that's too slow, anoint yourself. Someone. Someone says to me, Roddy, who's the best health business mentor in the world? Well, I want to do wait for the National Association of physical therapists to make the announcement I'm not going to wait for that I am. And I think we're going to have some balls do that. But people take you at your own appraisal aren't going away in? And if not, that's your choice. But that's it again, don't wait to be annoyed because it's just too slow to do it that way. So don't fall victim to perfectionism because it's just a curse 18:12 for us. Yeah, very, very common. Especially I think I see it more in women than men. Men will often center feel like I'm just gonna do it and see what happens and women are more like, okay, it needs to be like this, it needs to be perfect. And I think sometimes our women judged more harshly than their male counterparts for things. There aren't as many women in leadership positions so you don't have that person that looks like me in those leadership positions as a point of reference, and so I think oftentimes women tend to keep putting things off because it's got to be as almost perfect before it goes out because we don't want to get judged harshly on something. And I see that consistently. Again and again. And a lot of men will just throw shit out there and it's like, yeah, this is fine. Who cares and women are like a 19:12 you got to remember littering once I was I did electric in the fitness industry years ago and in the in the personal training space. And I remember doing anatomy lecture one day to a group of trainers and I in the audience was my anatomy tutor from uni, like a superstar like this person, you everything about everything and I'm at the front talking anatomy and and it was a pivotal moment for me because I'm so self conscious about what I'm saying in front of this, this mentor. But no one asked her any questions. They all asked me the questions. I was at the front of the room. I had the clicker. I was in charge. I was the best in their world. She was the best in mind, but I was the best. There's that's it. I'll leave all of you to make the comments about Gaza girls, I can't say that sort of stuff. So knock yourself out cam 20:05 Yeah, yeah, I'm just that's just what I've seen, you know, over and over again, is, is that women tend to be a little more hesitant at putting themselves out there. And I get it, you know, as someone who has and who does put themselves out there, the criticism is harsh people can be mean, mean spirited, especially when it comes to social media can be a little toxic and, and you are judged very harshly and people say really mean things. So you have to grow a thick skin, I think if you're going to want stepping into kind of those leadership positions 20:43 that was published one of the key things, I think my management style of the business that you had to have a thick skin to work for us. I mean, maybe I was more suited to being an owner back then that I would be now I don't think I'd be as quite as sensitive as I'd need to be now. Anyway, that's if one of my mentors said to. And I love that when I say this, if you haven't upset someone by midday every day. You haven't said anything really important. What everyone's gonna agree with you You don't you don't have different doesn't have to agree with you. You just you haven't you have the right to have your opinion in this, but I think you need to do you'd have to agree with me, that's just what it is. But if everyone's agreeing with you, are you really saying anything of any importance possum? 21:24 Right, right? Very true. Very true. You don't want to surround yourself with Yes, people all the time, that's for sure. Because then you'll never move forward because you're never kind of grow and challenge yourself. Okay, let's, let's move on to number four. 21:40 Number four, ineffective, non existent. And unsupervised internal systems. You we've seen it, we've seen it, countless times someone goes to a seminar or they or they get an idea and they launch it into their practice. And, and they seem so excited about it. But the team have seen this before they've seen you come in with an idea and they've seen you launch it and they know you'll just it'll blow over. Once you get you'll see more patients and get busy so so that sometimes they do it for a while and you can see this owner because you'll say to them, do you have for example, you have a follow up system in your practice? I think we did here we look we did do something like that. Ryan, are we still doing that follow up system so that they haven't followed up and measured it. So one of the best things give you the tip, one of the single biggest and most effective things you could do in your practice is to tighten up the report of findings conversation. That's that's after I've done your history of January, your examination, and I'm saying what we're going to do to fix you that's the chiropractic wellness report the findings in their words, it's the action plan or it's our treatment plan, get get that script, right? Get that conversation, right? Write it down, sit the person next to you and write it down Mary to get you back running in that marathon in two weeks time. You need to see me three times a week for the next two weeks. I'll reassess you then and we'll get you ready for that race. How does that sound like that? Does that conversation that that currently is not done? Well in most practices? And and because I'm an analytical guy can often How do I measure that? How can I control that conversation. So I created an action plan a written plan. And, and the penny dropped for me when there is a number at the bottom. So the numbers at the bottom was how many how many sessions, how many times a week for how many weeks. So that's three times a week for two weeks, I had a number six, so that person needs at least six sessions before the next assessment. So I then made it mandatory that every patient would walk out at the front counter with that sheet that would give it to the admin person who and would verbally hand over that patient current to get married back to her run in two weeks time she's doing a marathon she's gonna do it really well. She needs to make three appointments for the next three weeks for the next two weeks and we'll get there admin to person books in in. And then I then got a spreadsheet that we created that has consults on plan. So that would be a six, the column next to it, consults booked. So you recommended six and how many were booked. Now if I if I then log into that spreadsheet and I see that my therapist has recommended six and a booking one so 616151 to one with it's a one on that on that booking column. I've either got a therapist problem or I've got an admin problem. Has the therapist not been good enough to get the confidence in the patient or is the admin under pressure and hasn't got time to book those sessions in advance. And you will know the dangers of a session by session appointment diary. It's just it's a recipe for disaster it's but that's that's an example of a system Karen you've got to put in to your business that you can then measure and stay on top. And you'll love this. So in true Polaroid style there was only one time in All of my practices where the therapist did not have to do one of those sheets written physical shit. And I get them all in a room and say guys, what's the only time that you can get away without doing one of these things? And they'd say, the person need to go and see a specialist or I ran at a time or whatever else that said, Now none of those things. The only reason I'll accept the no completion of this form is if the patient dies during the consultation and they've got a chuckle it's a chocolate gets a check. I want to talk about it now. But there's an element of truth to it. Everyone else gets one. Now that's that's the problem with most health businesses, we don't enforce our systems, we don't put them in and we don't make them mandatory. One of the keys to business success, remove discretion at the operating level of your business. Remove discretion, remove the chance for seminar I was going to give them a plan but I didn't think they needed it or the Garda see the surgeon or like, I want to look at the that report and say, Okay, what happened with Mrs. Johnson yesterday said news about Mrs. Johnson. She didn't make it through the consultation. And the therapists were Hi, can I get it ready? And then I can say, Man, I've noticed Mrs. Jones didn't get an action plan either. What's happening here is, is something that I'm wanting to do not sinking in, is there, imbalance here? And if it happens a third time we're gonna have a serious discussion. Now that's that may be used multiple that's hardcore. But 26:37 would you tolerate a therapist turning up without a shirt on? Would you tolerate that? horrifically bad breath? Would you tolerate them being late all the time? What are you going to tolerate? removed discretion? 26:53 Yeah, yeah, she just, Yep. Yep. That's a great system. Yeah. So really making sure that you've got systems in place that work for your practice, because every practice is different. And so you have to know what works for you. What are the KPIs that work for your business? 27:12 And quints of non compliance? What if you don't do it? Unfortunately, can we notice it now with with available library a bit short? Too many owners don't enforce this systems because they worried the therapists will leave so they're trapped they're trapped because they can't enforce this system. So what if they leave Well, what are they costing if they stay you know there's a cost for them to stay you're happy to where the cost make the decision. We've got a client in practice soldier now he's got an admin person just off sorry, a therapist, but just might want follow that action plan system to the letter, but he's got a labor supply issue. We know our numbers, we know what she's worth to the practice. We just made a decision to tolerate it for the moment that we could jump on if one day but it's not worth the fight because we're gonna have trouble with that off. Better Off fighting our battles in the right order. But it's a decision. It's a strategic decision. 28:07 Yeah, yeah. makes sense to me. Okay, let's move on to number five. 28:13 Number five, using your accountant to do your p&l for you. is a mistake because most accountants on average your account but assuming even give you a p&l, like most accountants, their job is to keep you out of out of jail and to make sure you pay enough tax and that's pretty weird. But what we want to know is, is a down and dirty profit loss for your practice. We want to know take out all the dodgy expenses take out the trip you took to the conference in New York take out all that. Even the year there was a conference there, but it's a bit dodgy like what take everything out of the car, all the other things that are legally claimable, but aren't really required for the business, get a down and dirty profit loss on a calendar month basis. Revenue we build, this is what we spent a know your numbers every month, and you shouldn't be able to wait for the end of the month to come to track your numbers. And one thing you must allocate Karen, you must have an owner consulting wage in there. Which is not the amount of money your accountant told you to take. It's not the dividend. It's a reflection of your consulting effort. So how you do that freedom school, so how many hours per week you're at the practice, multiply that by what it would cost to replace you, as a therapist, assistant your replacement costs, that money is not changing hands, by the way, the accountants looking after that. But this is we've got that in our p&l as a reflection of your consulting time. Because I can tell you now from having done this a long time, the only way sometimes you can get over practice to drop their consulting is to show them a down and dirty profit loss and show them that it hasn't changed or has improved if they dropped their consulting hours. Then you got it and you don't do that with your accountants p&l because it's a different spreadsheet, you got to deal with a down and dirty p&l. But because our natural recourse, Karen is to just consult more, whereas as a result of that we're not mentoring our team. We're not recruiting, we're not marketing. We're not with the kids, all these other things we're not doing. 30:17 Right? Yeah, no, that makes perfect sense. Yeah, I yeah, yeah, it's different. I mean, my accountant does do my p&l. But I also do monthly p&l is for myself. So on a month to month basis, 30:32 it can work if you're if you're doing a percentage of grossmith. But I just the problem with most therapists, we don't know their personal contribution to consulting and the overall scheme of things and we've show owners if you if you cut your hours, 20 hours a week, we can maintain your profit. Would you be happy to do that and see it because they're their natural recourse is to see more patients that just happens all the time. Sure. Anyway, can do it? He's know the numbers, the numbers will set them free. 30:58 Yeah, absolutely. Absolutely. No, I like that. And so when you're saying putting your consulting numbers in, you're talking about not just the time that you're with patients, but time that you're working on the business as well. Or just time when you're 31:14 just you're just you're face to face consulting time, because everything else is part of your profit margin. Right? Right. But the other thing is product and it's the other stuff is discretionary. You You can do your marketing when you want you can cancel a staff track you can you can you've got freedom to that, but your patient list. That's that's the one that use you're stuck in. So that's when you would change your business. Got it? Yeah. And, and most of ours, we try and get that down to zero. We try and get your owner consulting wage to zero maintaining your profit, then they have discretion. They can go to work if they want to say they're doing they're seeing patients because they want to not because they have to. Yeah, that's a differentiation. Not enough of us, Mike. 31:55 Got it. Okay, that makes sense. All right. So let's go on to number two to go six. 32:02 ineffective recruitment systems is a is a classic problem. And I know what it is we just we take it personally if they don't, if they leave we we don't get the right people always stuff this recruitment stuffs a nightmare. And I think it comes back a lot of it. As an owner, you have to make make a big decision regarding your team. Do you want to be liked? Or do you want to be respected, to be liked, or to be respected. I believe too many health business owners worry so much about being liked by their team, they can't have those difficult conversations, they don't have the respect of the team. And you're not always going to be like just accepted as an item of business. You know, there was going to be popular, you control the way ours you control the wages, you control everything in the business. It's important to be liked all the time. And if you're trying to be liked, it's going to be very difficult for you. Everyone is replaceable, except that and if they're not you want to make them replaceable. You need to think about the systems in a bit like my lymphedema God big mistake. I, I had an epiphany one night, I often have these epiphanies there. So there I am. And my admin, I had an admin superstar one of the practices and she knew everything. And she was so good everything she just did everything. And I had an I'm in there in bed one night, when I bought up right? What happens if something happens to Gina and I remember I couldn't sleep the rest of night. So I rang Gina, June at nine o'clock in the morning, I want you to come in, I've got someone to replace you at front desk, I've got my camera, you're going to show me everything. And we sat in the back room with the camera, show me how to do this show me how to do that show me and we just that we did that for a whole day. And I had all this stuff so if something happened you can watch the Gina file that someone can do. If you aren't doing that you are you are in all sorts of trouble. So recruitment systems, people are replaceable, except they're going to move on Don't take it personally. One of my mentors, we did a recruitment training program recently and one guy said, Just accept the fact that people are gonna, your business is like a train journey. People are gonna get onto certain station, get a bit down the track and then they get off the train. That's just that's what this journey is like they're not going to stay with you till the end of the line. Don't expect them to that's just just accept they will move on. And the final one and are running in the time, final one, not packaging your services, not packaging it into into an outcome driven solution. The bite write program for TMJ, the run marathon pain free program, whatever you do, we had a corrective orthopedic rehab program with exercise so name it something because once you are the only person that has that program, you can't be compared on price. If I'm bringing around the practices and you're charging 80 bucks and someone's charging 75 you're commoditizing yourself but If you're the only person with the x y Zed migraine program, because no one else has got that you can't put a price on that. So So you got to make sure you don't you have to package your services as a solution driven outcome, not just as a session by session deal. If you do that you're reducing the church have been caught up as a commodity. Now we've got time for one bonus mistake, I think. Yeah, all right. This is one bonus mistake. And too many owners do this. They, they think, well, they put a monetary value on their family time. They put a monetary value on their family time. Meaning I could finish at four o'clock in the afternoon. Or I could I could if I stay I'll make an extra $1,000 whenever I stopped but but I'll miss my daughter's concert. There's there's a so we put a monetary value if I do that, it'll cost me this. You just there's some things in life, you can't put a monetary value on. You just you can't put a monetary value on your family time. And people who told me that it's that it family time, I don't have much but I have quality time. And again, I don't want to guilt you into this stuff. But there's no such thing as quality time with your family. Family time is quantity time. things just happen. When you're around them. things just happen. I'm on. I'm on the back porch of my house. My second youngest daughter was about 17 on home a lot as I was on the on the back porch in she comes in she stands at the door. Not a crier young Jade. She's a very, very stout young lady. And she I said okay, down, and she dissolves like just the tears coming up. Right? a Cadillac for five minutes. Yeah, Caden are just a few things happening at school done. Um, right now, as you took off, yeah. I couldn't plan that. 36:59 I can't, you can't. You can't plan that. That just happens because you're around. And again, I'm not I'm not guilting you guys. Yes, you have bills to pay, they have other things to do. But the business is there to serve you. You do what you need to do to make sure your family is happy and fed and everything else but don't put a monetary value on it. Because it's it's a it's just not a fair comparison. You can't price it. It's just ridiculous to even think about it. Anyway. All right. Sorry to guilt everyone into something but that's the deal. Now I've lost you can you muted yourself. 37:40 There's a loud siren going by sighs just 37:44 could not go to Yes. 37:53 That was allowed one. Well, obviously edit this out. But I was like, I couldn't even I couldn't even It was so loud. Because it must have been like right in front of my apartment. So we'll edit that out. So annoying. That's that has not happened in a while that was allowed one. And didn't I don't even know what it was. Anyway. So we'll just sort of I'll do a little clap, and then we'll start. So this helps me for editing. But uh, you're killing me. I know, he's, I don't like it's fine by me. You know, I don't even realize he's there. But okay. So all right, so we went through seven mistakes, plus a bonus, which is great. And, you know, if you weren't taking notes, don't worry, we'll have all of these written out in the show notes to make it really easy for you and to follow along. But now, where can people find out more about you get some more resources so that they don't make all these mistakes. 38:59 best place to start, we do a monthly demonstration of practice ology. It's a webinar we do every month. And we'd basically show how our clients across 54 countries earning more, working less and enjoying their lives, even during a pandemic. So we talked about some of the principles to talk about today. And it's really a very interactive demonstration of how we do it. So if you go to my practice, ology.com forge forward slash Litzy li Ts Ed, why obviously. So my practice ology.com forward slash, let's see, you'll get the you can log in and register for the next next session. And if you want to get a copy of the book, I wrote a book how to run a woman a practice, as Karen explained at the start. It's not a it's not a big book, I didn't want to write it. It doesn't make sense to have a massive journal for how to run a woman in practice. It's got to be a woman's book, you should read that in less than an hour. Just covers a lot of the action plans and the bookings and there's great resources sample action plans you can get from the book If you just get to one minute practice.com forward slash book sales. So one minute practice.com forward slash book sales. And if you just put in the code, Karen Oh s for overseas. So if you're not Australian, which I don't imagine you will be if you're not Australian, do Karen r West. And it'll take 15 bucks off and you get it for $4.95 Australian which I think's about $1 us. That's a bit more than that. But it's not it's a pretty good deal. If you happen to be Australian, listen to it put in Karen, au, s t. So I'm going to practice.com forward slash Bob sales. Karen Oh s get it for if you're if you're outside Australia, or Karen a USD if you're Australian, and you get that for $4.95. And we'll post it out for you. And my social media platform is LinkedIn believer not I'm an old school, LinkedIn. So follow me on LinkedIn. Paul, right, Newcastle, I'd love to have a chat. And I hope you can join it for join us for a webinar and get some of those great resources from the book. And posted sorry, posters is a bit slow, I think we've covered but once you, once you buy the book, you do get the PDF of the book straightaway. And there is a second page, a link to all the resources and the action plans and all the scripts and stuff. So that's perfect. 41:16 And we will have links to all of that at podcast at healthy, wealthy, smart, calm. So one link will take you to the webinar to the books and to your LinkedIn page. And before we wrap things up, I'll ask you one last question. And it's one that I asked everyone knowing where you are now in your life and in your business and in your practice. What would What advice would you give to your younger self? 41:40 Oh, you love this one? Okay. I would probably be a podiatrist or an optometrist. You're sitting thinking, Okay, what are those things got in common? Well think about it. They've got a product arm. They've got a range of products, because I, I did what we talked about earlier, I became a physiotherapist because I wanted to be a physiotherapist. I didn't know I could be limited in what I can sell our products. So if I could go my time again. podiatry, I would, but I don't like feet. So maybe it's a problem. optometry, I'd be okay. Maybe orthodontics? I'd want a product range. That would be that would be why don't go and say all my diamonds done. Put a product range in your current business, if you can. That helps. But the idea of relying on your hands and trading time for dollars, I'd probably do differently. 42:38 Right? Well, great advice to your younger self, for sure. Thank you so much for Paul, for coming on and sharing seven mistakes that you've made and probably a lot of us who have been in business for more than a couple of years or more than a year have made and hopefully all the listeners out there you will not make those mistakes because we have covered them here. You've got them in your head. You'll sign up for the webinar and you won't make up and it'll be clear sailing. Fingers crossed. So thanks, Paul, for coming on and sharing all of that with us. I appreciate it. 43:14 Absolute pleasure, your superstar. Thanks for having me. 43:17 Thank you and everyone. Thanks for listening, have a great couple of days and stay healthy, wealthy and smart.
Thea Neal, Global Talent Marketing Manager for Royal Caribbean Group, joined this episode of Social Pros to share how she's utilizing the power of social for recruitment. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Thea Neal, Global Talent Marketing Manager at Royal Caribbean Group, is on the Social Pros Podcast to share the inventive ways Royal Caribbean Group recruits staff. With a constant need to fill roles on the many ships within the Royal Caribbean Group family, recruitment is a huge priority. But rather than simply throwing up a few job adverts, Royal Caribbean has turned to social media to really drive that hiring push. Thea explains how they use user-generated content from existing staff members to paint a picture of life at sea for potential candidates. She believes this goes way further than what marketing campaigns can produce because it's authentic content that people really want to see. Thea also shares how recruitment is a long game for Royal Caribbean Group and how social is currently driving around 20% of referrals to job applications. We also hear a bit about the struggles during COVID, including visa changes, recruitment competition from other brands, and how the travel industry is recovering. In This Episode: 4:39 – How Thea is managing a huge hiring push after a COVID pause 7:27 – How being a talent marketer differs from being a regular marketer 9:39 – The ways talent marketing has changed over social media 11:27 – Why Royal Caribbean's social recruitment push is a long game 12:40 – How Thea works with her counterparts to ensure the messaging is consistent 14:21 – What the pandemic taught Thea about the challenges of global hiring 16:20 – How Royal Caribbean manages a constant recruitment push worldwide 18:01 – How Royal Caribbean uses specific and targeted hiring campaigns 20:06 – Why Glassdoor ratings were such a big priority for Thea 24:10 – How user generated content gives insights into job roles that marketing campaigns can't 26:08 – Why most UGC is created organically at Royal Caribbean 27:04 – Thea explains the ‘Journey with Us' campaign 29:04 – How Thea measures success with recruitment campaigns 35:20 – Royal Caribbean's hiring campaign plan post-COVID 36:50 – How Royal Caribbean competes with other companies for the best talent 38:54 – Thea's one tip for those looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Careers at Royal Caribbean Group Visit SocialPros.com for more insights from your favorite social media marketers.
Lauren Thomas, Senior Manager of Communications & Social at Intuit Consumer Group, joins the Social Pros Podcast to discuss how Intuit makes tax content fun and engaging. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Snapchat Full Episode Details Tax and budgeting are, by most people's books, not the most interesting topics to hear about on social media. And yet, Intuit has managed to create content on social that's fun, engaging, and educational. This is thanks to the work of Lauren Thomas, Senior Manager of Communications & Social at Intuit Consumer Group, and her team. Lauren joined Social Pros to talk all about her work and how she's brought innovations and big ideas to the team to drive its success. We hear about Intuit's ventures on TikTok and how it works with both personal finance and general lifestyle influencers to create engaging and relatable content. Lauren explains how Intuit has developed its light-hearted and fun brand voice to appeal to those who would usually shy away from hearing about tax. In This Episode: 4:16 – How Lauren manages to wear so many hats in her role 6:10 – How Lauren uses social listening and the insights she's picked up 8:47 – Why the area of social you work in affects how you use social listening 10:45 – How Intuit's social media content changes throughout the year 13:40 – Lauren explains how social engagement shifts depending on the time of year 16:09 – How Intuit blends tax and finance content with lifestyle content 18:46 – Lauren explains how Intuit used Cameo as a unique marketing push 22:49 – How influencers help Intuit make serious tax topics engaging 26:55 – Intuit's social care team's approach to protecting personal information 34:02 – Lauren shares the story behind ending up in the Guinness Book of World Records 37:54 – The challenges of getting leadership to understand your vision 45:34 – Lauren's top tip for those looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Double your advertising spend with Snapchat Visit SocialPros.com for more insights from your favorite social media marketers.
In This Episode You Will Learn About: Identifying business trends for next year Where I get my information from Why it's going to be harder to find customers in 2022 How to break through the noise Resources: Get a free report of upcoming personal branding trends at brandbuildersgroup.com/study-chris. Visit chrisharder.me/mastermind to fill out an application to our elite mastermind OR text “ELITE” to 310-421-0416 to find out if you're a good fit Show Notes: Things are constantly changing, and that's no different as we head into 2022. Today, I'm going to share the first in a five-part series around the business trends you MUST know going into next year. I gave some similar predictions at the beginning of the pandemic in early 2020 and as we headed into 2021, and they were remarkably accurate, so I'm going to flex my futurist muscles and help you stay ahead of the curve. Follow me on social media @ChrisWHarder on Instagram and check out chrisharder.me.
Having doubts or fears about whether you've chosen the “right” niche for your business? You're not alone! So many health pros constantly second-guess their niche and worry they won't be profitable, so today I'm clearing up the confusion and sharing my thoughts on why some niches tend to take off faster than others and how to know if you're on the right track. Connect with Orly: Instagram: https://www.instagram.com/orlywachter/ Website: https://orlywachter.com/ Resources: Get clear on a profitable niche for your business. Book your free Nail Your Niche Strategy Call with Orly now! https://orlywachter.satoriapp.com/offers/175341-nail-your-niche-strategy-call
Today's episode is all about business: what to do, what not to do, and how to make your goals come to life! I walk through some key do's and don'ts of business, and then I get to talk to the amazing Jasmine Star about some winning social media strategies. We'll wrap up the show with a great question on how to generate leads without spending a ton. Don't miss this one, y'all! Resources: Get everything you need to start or grow your business inside the Business Boutique Academy. Enrollment is open October 4–7. Join today: https://bit.ly/3ujqrEx Get $5 off your Business Boutique Conference ticket when you use code CHRISTYSHOW. https://bit.ly/3i0V7FN