Podcasts about back azimuth consulting

Bill Hunt, President of Back Azimuth Consulting, delves into the intricacies of HREFLang implementation and its significance for businesses operating in multiple languages and regions. He explains how properly using HREFLang can enhance search engine visibility and user experience across different countries. Bill also provides practical strategies for building a compelling business case for HREFLang, emphasizing its impact on SEO and global market reach. Show NotesConnect With: Bill Hunt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bill Hunt, President of Back Azimuth Consulting, delves into the complexities and common frustrations that SEOs encounter with HREFLang. In this episode, Bill shares his perspectives on overview of HREFLang and its role in international SEO, common misunderstandings and frustrations with HREFLang implementation, the impact of incorrect HREFLang usage on search visibility, strategies for effective management and testing of HREFLang tags, and he future of HREFLang and international SEO trends. Show NotesConnect With: Bill Hunt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you ever had your organic search rankings plummet just as a new algorithm update is rolling out? How do you identify that the algorithm update caused the ranking fall and how do you pinpoint what needs to be done to recover? Those are the topics that we explore on season 2, episode 34 of Marketing Scoop. Joining us for this episode are: Marie Haynes – a lady who’s completely obsessed with understanding Google’s algorithm changes such as Google’s Core Quality algorithms, the Penguin algorithm and the Panda algorithm as well as Google Penalties.  For years now she’s been helping businesses learn how to improve their Google presence in ways that comply with Google’s Guidelines. Bill Hunt - the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by via their cloud-based keyword data mining and management platform, which aggregates keyword data into a single web-based application, enabling marketers to quickly identify actionable insights. Here's what we chat about: 1:00 Introducing our guests – Marie Haynes and Bill Hunt 2:00 What is a Google penalty? Is it just a manual action? 4:00 Are algorithmic ranking actions also penalties? 6:00 How does Bill deal with ranking losses? 10:30 What do we have to do and in what order to establish what impacted our site’s rankings? 12:00 How does Bill improve the authority of his website? 15:00 Does Marie have any workflows that she works to, to diagnose problems? 19:00 What are the metrics that Marie uses to measure authority? 21:00 Does Bill agree with Marie on how to measure authority? 25:00 What recovery process does Marie advise? 29:00 What is Bill’s recovery process? 31:30 What’s by far the best way to get a manual action removed? 32:00 Bill’s actionable tip 32:45 Marie’s actionable tip Check out the audio podcast here: https://www.semrush.com/podcast/

Today, I’m joined by the remarkable Bill Hunt, the President of Back Azimuth Consulting and a true expert in SEO. He consults with high profile companies and has his own suite of tools. He also wrote the book on Search Engine Marketing. He shares advanced SEO strategies and best practices for site migration, increasing search yield, finding more of those “not provided” keywords, and advanced search operators. If this sounds like your cup of tea, you’ll enjoy this episode as much as I did. Find Out More About Bill Here: Back-azimuth.com Hrefbuilder.com Whunt.com @billhunt on Twitter Bill Hunt on LinkedIn In This Episode: [01:07] - Stephan starts off by geeking out a bit on SEO, pointing out that there’s too much emphasis on the fundamentals. [01:46] - In terms of data mining, how do you make data-driven decisions that are based on more than a hunch? In his answer, Bill talks about some of the things he does to offer value to people. [07:28] - Stephan goes back to recap a few of the things Bill has been saying to ensure they’re clear for listeners. Bill then clarifies and elaborates on some of his earlier information. [10:04] - One of the amazing things that Google is willing to give users is impressions. Bill then describes how to do what he calls the “poor man’s yield analysis.” [12:45] - Bill discusses the importance of a statement answering the question “why us?” This should be shorter than an elevator speech. [15:39] - What are some of Bill’s other favorite search tips and tricks to find out what’s going on with your SEO? [17:47] - Stephan asks Bill a little bit of a trick question about how you tease out the HTTPS URLs. In his answer, Bill talks about canonicals. [21:48] - What do you do when your canonical is not getting obeyed? [23:32] - Stephan talks about what he finds when he audits clients’ websites. He then uses the example of a specific client, and Bill offers his advice for the situation Stephan described. [26:14] - Stephan points out that XML sitemaps are supposed to only have canonical URLs in them. [30:56] - What should listeners pay attention to with regards to HTTP migrations? [34:12] - Bill discusses chains of redirects and what he would recommend that listeners do about them. [37:17] - We learn about the benefits of using a 410 instead of a 404, with Bill describing the intended uses of each. [41:36] - If you want to reduce the amount of wasted crawl equity or crawl budget, would Bill recommend disallows, noindexes, or 410s to carve pages out of the search results? He likes to do a plain noindex nofollow, he explains. [44:35] - Stephan describes a common approach that he thinks is a huge mistake, which is to disallow these pages. He and Bill then discuss this. [48:39] - Bill discusses whether link sculpting is still possible. [51:30] - We learn about the benefits of being able to have a cascading drop-down and the impact of hamburger menus. [55:04] - We move into the lightning round. What’s Bill’s take on iframes from an SEO standpoint? [55:27] - What’s Bill’s take on 302s versus 301s? [56:58] - Is there a tool to track how many clicks away your pages are from an outside link source? [57:53] - Are there any URL best practices that Bill thinks are no longer relevant or no longer true? [59:24] - Bill elaborates on what he meant by saying that there’s no need to localize URLs. [60:58] - Does Bill have any favorite tools for log analysis and looking at what spiders (like Googlebot) are doing? [62:38] - Bill talks about where listeners can find him. Links and Resources: Back-azimuth.com Hrefbuilder.com Whunt.com @billhunt on Twitter Bill Hunt on LinkedIn Search Engine Marketing, Inc Data mining Marcus Tober “(not provided)” on Google Analytics Google Search Console Canonicals UTM codes XML sitemaps Redirect chains Tag pages Schema Breadcrumbs Link sculpting Hamburger menus HTML element Christoph Cemper on Marketing Speak LinkResearchTools 302s versus 301s Googlebot Sawmill Botify  

Bill is the President of Back Azimuth Consulting, a company focused on using proven custom tools, tactics and strategies to help other companies identify missed opportunities that lead to significant traffic and revenue gains. Considered one of the top thought leaders in global search engine marketing, Hunt has spoken at conferences in over 30 countries including SMX Advanced. Hunt is frequently asked to advise on how to effectively leverage enterprise and global search marketing and social media strategy. Hunt is the co-author of the bestselling book Search Engine Marketing, Inc. Driving Traffic to Your Companies Web Site. He also writes columns for Search Engine Watch And Search Engine Land.

Bill is the President of Back Azimuth Consulting, a company focused on using proven custom tools, tactics and strategies to help other companies identify missed opportunities that lead to significant traffic and revenue gains. Considered one of the top thought leaders in global search engine marketing, Hunt has spoken at conferences in over 30 countries including SMX Advanced. Hunt is frequently asked to advise on how to effectively leverage enterprise and global search marketing and social media strategy. Hunt is the co-author of the bestselling book Search Engine Marketing, Inc. Driving Traffic to Your Companies Web Site. He also writes columns for Search Engine Watch And Search Engine Land.

In this Pubcon interview Bill Hunt, President of Back Azimuth Consulting. sat down with Kelsey Jones, SEJ's Executive Editor, to talk about HREFLang, what it means for international SEO, and discuss some of the pitfalls SEOs face. The post How to Use HREFLang Correctly: An Interview with Bill Hunt appeared first on Search Engine Journal.

Mikkel discusses International SEO and SEM and Selling Search to the C-Suite Bill Hunt, SES Advisory Board Member and President of Back Azimuth Consulting.