Podcasts about smx advanced

SMX Advanced is back. The show is happening live, for the first time in public since the pandemic, in Boston this week. Hosts Jim Hedger and Kristine Schachinger recall the traveling circus atmosphere of the early conference circuit. Meanwhile Google is trying to reduce redundant Googlers in the Search and Ad units with a voluntary exit buyout program. This is happening while Google's systems are reporting a number of weird bugs with business profiles disappearing, Discover numbers appearing to flatline in GSC, some search Ads not displaying, and a GSC API that's been broken since early June. We also look at a post-Musk DOGE on reports of data leaks, and secret transmissions of public and White House data. The world at WordPress is changing with a splinter group called FAIR establishing a mirror system to allow all WordPress players access to plugin and platform updates. As FAIR moves forward, Matt Mullenwig's Automattic says it will start contributing to the WordPress ecosystem again after a months long pause. Over in the world of search, there are several stories on AI development and training including sycophantic AI, Apple's AI accuracy collapse, the need to feed more written work into the training chasm, and the Wikipedia editor's rebellion against AI summarization. We note how different AI Generative Engines seek summaries from different sources, and how the majority of AI search traffic comes from Desktop rather than mobile SERPs. Google confirms AI Mode will increasingly be incorporated into all search results and a former Rockstar notes how everything old in SEO is still relevant today by breaking down the foundations of AI search over the last 15 years. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

This week, Erin Sparks and Jacob Mann are joined by Danny Goodwin, editorial director at Search Engine Land, for a special “News from the News” edition. They dive into the sharp rise of Google Ad costs and the troubling effects of CPC inflation, Instagram's experimental new collaborative Storylines feature, and an in-depth study comparing AI search engines like ChatGPT, Perplexity, Bing, and Google. The conversation shifts to major legal blows hitting Google's ad tech monopoly, new research revealing how AI overviews are significantly cutting into click-through rates, and the future of search as generative AI reshapes the landscape. Plus, Danny shares exciting updates about SMX Advanced returning live this June in Boston, marking the first in-person event in five years. News from the EDGE: [00:04:29] CPC inflation: How fast are Google Ads costs rising? [00:09:45] Instagram Experiments With Collaborative Stories Feature [00:12:47] ChatGPT vs Perplexity vs Google vs Bing: Which AI search engine generates the best answers? [00:19:30] EDGE of the Web Sponsor: Site Strategics Focus on the News: [00:20:32] Court: Google's illegal ad tech monopoly harmed the open web [00:22:42] Google hit with $6.6 billion lawsuit over search dominance [00:24:20] DOJ unveils plan to end Google's illegal search monopoly [00:28:58] EDGE of the Web Sponsor: WAIKAY from InLinks [00:30:10] Google Search boss: AI Overviews boost click quality [00:33:59] New data: Google AI Overviews are hurting click-through rates [00:38:05] How generative information retrieval is reshaping search Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio

Amidst months of controversial punishing updates, a disastrous A.I. rollout, and at least a year of questionable search results, SEOs and general search users are starting to ask if Google is actually broken. If it is working as it's supposed to, why are they trying so hard to fix it? Google says it's a matter of perspective so hosts Jim Hedger and Kristine Schachinger try to walk through both sets of perspectives. The show also covers take aways from Barry Schwartz's SMX Advanced interview with Google's Elizabeth Tucker, Google's most recent responses to The Leak, a lot of turbulence at TwiXter (including Elon Musk's annoyance at the Apple - OpenAI deal), and, of course, the Apple - Open AI deal itself. An interesting week of as many news items as we can fit in an hour long show.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In numerous companies, the approach to content strategy appears to be nonexistent, marked by haphazard content creation and dissemination. A notable absence of a cohesive plan to align content with overarching marketing objectives is evident, leading to a disjointed and less effective approach. In light of these challenges, it becomes imperative for companies to recognize the critical significance of implementing a robust content strategy. The upcoming discussion will delve into a methodology that not only addresses these shortcomings but also promises to elevate content creation to a level where flawlessness becomes a tangible outcome. As we navigate through the intricacies of this approach, you will discover how a well-crafted content strategy can serve as the linchpin for achieving marketing goals and fostering a more impactful and cohesive online presence. Purna Virji is a globally recognized content strategist. She grew up in India, when her family came to the US they settled in  Philadelphia. She did her masters at Cardiff University, but returned to Philadelphia where she was a journalist and then a producer at the local TV affiliate for PBS. That experience is where She picked up expertise in creating content. She ported this communications flair into designing Pay Per Click ad campaigns for ecommerce companies and then when Microsoft's own ads platform needed a trainer, she transitioned to working there, training both internal Microsoft teams and external groups on Microsoft ads. She went on to speak at conferences like MozCon and SMX Advanced and was ranked as the #1 Most Influential Expert in the world by PPC Hero.   She is currently the Principal Consultant for Content Solutions at LinkedIn. In 2023 she came out with the book “High Impact Content Marketing” which we'll talk about today.   Timestamps/Chapters: 0:00:00 - Intro 00:02:42 - Welcome Purna 00:10:32 - the AGES model 00:20:38 - PSA 00:21:46 - Practical tips for high Impact content 00:35:26 - Identifying what your audience's needs are 00:46:41 - Where to get book; contact Purna For all the people, products and concepts mentioned, go to Episode 187's page on the Funnel Reboot site. 

Welcome to episode 182 of the In Search SEO podcast. What are the key ways to incorporate good SEO into a web build? That's what we're discussing today with Emma Russell, a lady who can knit clothing and do a funny trick with her eyes but not necessarily at the same time. She's spoken at Brighton SEO, SMX Advanced, and the Women in Tech SEO festival and recently founded Oxford Comma, a search-first digital agency. Find more episodes here: Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/ Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

Episode 179 contains the important Digital Marketing News and Updates from the week of Sep 18-22, 2023.1. YouTube's New AI-Powered Tools! - YouTube is stepping up its game with a slew of innovative creator tools, including groundbreaking generative AI features. Unveiled at the "Made On" showcase event, the platform introduced the "Dream Screen" generative AI tool, allowing creators to integrate AI-generated video and image backgrounds into their YouTube Shorts. This tool aligns YouTube with the latest creative trends, matching efforts by platforms like Snapchat, TikTok, and Instagram.Additionally, YouTube is launching "YouTube Create," a free video editing app reminiscent of TikTok's CapCut. This app offers a suite of editing tools, including audio cleanup, auto captions in multiple languages, filters, transitions, and direct publishing options. Initially tested in India and Singapore, it's now expanding to more regions and is currently available for Android users.To further fuel creativity, YouTube is introducing an AI ideas generator. By inputting a topic, creators receive content suggestions and even a downloadable content outline. While this tool offers inspiration, it's essential to use it as a guide rather than a strict blueprint to maintain originality.Other notable features include an automatic dubbing tool for content translation and an assistive search in creator music. These tools aim to simplify the content creation process, allowing creators to focus on their unique vision. 2. Google's New Report To Spot Checkout Issues on

If you've listened to this show, you know that I believe we can base all the marketing decisions we make on data. Janet Driscoll-Miller brings over twenty years of search engine marketing experience to Marketing Mojo and is considered a leading expert in her field. Janet has spoken at search engine and marketing conferences including Digital Summit, SMX Advanced, MarketingProfs B2B and Pubcon. Janet is also a frequent guest lecturer at colleges and universities including the University of Virginia and James Madison University. In 2020, she co-authored Data-First Marketing with Julia Lim People/Products/Concepts Mentioned in Show Janet's Agency, Marketing Mojo Janet Driscoll Miller's LinkedIn profile and Twitter profile The book's site: Data-firstmarketing.com Episode Reboot.  Go to the special Page on Marketing Mojo created for Funnel Reboot listeners. For more details, please visit https://funnelreboot.com/episode-103-data-first-marketing-with-janet-driscoll-miller/

Change is the constant in today's Marketing. The firms that adapt to that reality will survive. Those marketing employers that hold to conventional practices like daily office commutes and spliffs like Starbucks gift cards won't survive this environment for long.  My guest Amanda Farley knows this very well. She is a marketer, performance strategist, and business success leader. She is VP of Growth at Aimclear, a marketing agency dominant in customer acquisition and winner of 17 US Search Awards including 5X most recent Best Integrated Agency. Aimclear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing. Amanda's experience includes a dozen years *A rising star on the American conference circuit, Amanda has electrified numerous search and social marketing conferences including SMX (Advanced, West, Report, etc.), HeroConf, PRSA Detroit, FoundCon, and TogetherDigital. She published critically respected thought leadership articles in first tier industry publications including SearchEngineLand and MarketingLand. Amanda judges the annual Global Content Awards and UK App Awards. She has also been a finalist for Landy's Search Female Marketer of the Year. People/Products/Concepts Mentioned in Show Compensation Scale Surveys & calculations Amanda's LinkedIn Profile  Amanda's email  For more details, please visit https://funnelreboot.com/episode-98-built-to-change-how-to-future-proof-your-marketing-team-with-amanda-farley/

In this episode, Marie welcomes MHC's director of products and services, Callum Scott. Callum has incredible knowledge of how Google's algorithms work. In this episode, he and Marie discuss the following: - May 16-18 - unnamed Google update affecting a large number of affiliate sites. - How MHC's site reviews developed over the years - How we help sites improve their E-A-T - Why knowing semantic search gets SEOs ahead of the game - Google is likely a lexical search engine and a semantic search engine. - Semantic search and E-A-T - Register for SMX Advanced to hear Marie speak on using a knowledge of semantic search to improve E-A-T. It's free this year! https://attend.marketinglandevents.com/smx-advanced-2022?i=ttmi2mIwsKjtm9Yb56yxhjMCxG2PCGqx - Marie speaking with John Mueller and Barry Schwartz on Duda's webinar about Google updates: https://webinars.duda.co/google-updates - Microsoft Azure article on semantic search: https://docs.microsoft.com/en-us/azure/search/semantic-ranking https://docs.microsoft.com/en-us/azure/search/semantic-search-overview - Our struggles in offering recurring SEO services Contact Marie and the MHC team: https://www.mariehaynes.com/contact help@mariehaynes.com https://twitter.com/Marie_Haynes https://twitter.com/mrcallumscott Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc This episode will also be available on Youtube tomorrow where we have added some visuals as well.

My guest on this episode of Suds & Search is John Lee, Head of Evangelism at Microsoft Advertising. John is an in-demand speaker, blogger, and content creator on topics related to paid search and paid social. A shortlist of the places you might have heard John present includes Heroconf, State of Search, SMX, and SMX Advanced. John is an industry veteran. Before joining Microsoft, he worked at several of the top brands in PPC including Wordstream, Hanapan Marketing, and as the co-owner of Clix Marketing. He's a really excellent blogger. If you enjoy this episode, I suggest you check out his column over at Search Engine Journal. He was also instrumental in the creation of the popular blog PPCHero. Earlier this year, Microsoft advertising announced an exciting new ad format for automotive dealers. I start our conversation asking John all about automotive ads, the importance of automotive ads feeds, and he'll share a few success cases. It's also an interesting time in PPC generally. Not only are we coming out of a pandemic but we're entering a cookieless world with competing pressures on search engines for more privacy and more personalization in ads. John is a perfect guest to help us better understand this what's coming next. Grab something cold to drink and join me for a conversation with John Lee. We'll talk about planning for the post pandemic world, the role of automation and humans in PPC, and we'll do a little Microsoft Ads mythbusting towards the end. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesday's Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

What an honor to have Upasna Gautam on the podcast this week! This episode features the audio version of an Instagram Live chat between Jacqueline and Upasna on January 26, 2021. Upasna is the Product Manager on the Digital News and Platforms team at CNN where she develops and optimizes the technological infrastructure that powers the domain and delivers breaking news to the world. Prior to her Product Management role at CNN, Upasna worked in organic search and data analytics for a decade, and has architected and managed the organic search strategies for many enterprise properties such as PCMag, Mashable, Ford Motor Company, Valvoline, Mars Corporation, Mars Pet Food, Dr. Pepper Snapple Group, and Kimberly-Clark. Holding a degree in Biomedical Laboratory Diagnostics from Michigan State University, she started her career as a Clinical Research Scientist, but her love for data drew her into the field of SEO, then ultimately, Product Management. Upasna's unique experience in science, mathematics, and search has allowed her to bring a logical and analytical approach to increasing web visibility and authority while maintaining brand integrity to drive greater conversion for enterprise-level digital products. Upasna lives her passion for teaching through processing complex technological topics and distilling them down to their simplest forms so that they can be understood by anyone. She has presented her thought leadership on search optimization and product management at several tech conferences, including the Digital Summit series, Pubcon, SMX Advanced, Conductor C3, INBOUND, State of Search, and Advanced Search Summit. The highlight of her speaking career was in May 2019, when she delivered her TED talk, titled Optimizing for the Next Billion. Upasna is also a Speaker Coach at Shine Bootcamp, a professional speaker accelerator for women and non-binary people. Upasna's mission is to galvanize women to cultivate confidence and seek the opportunities to amplify representation on the speaker rosters in the tech conference circuit. She hosts free workshops for women to teach them the tactics to define a topic, pitch events, and craft compelling proposals to get accepted to speak. Since launching her workshop series in mid-2020, she has already helped over 750 women attain success as a conference speaker. In addition to the nerdy goodness of her full-time position and conference speaking, Pas is a mindfulness and meditation teacher, avid hiker, yogi, and self-proclaimed gastronomist. Be sure to connect with Upasna on Instagram @upasnagautam. She also has an incredible monthly resource called "Product Management Office Hours." And, if you would like a more personal and private opportunity to be mentored by Upasna, check out her 1:1 mentoring opportunity.

It was an insanely busy week this week, and we also ran SMX Advanced during all the chaos. We had Google tell that the June 2021 core update finished rolling out on June 12th...

Google has just announced a core update is live! In this episode Marie shares what we know so far about the June 2021 core update, and also the pre-announced July core update. She discusses how Needs Met is described in the Quality Raters Guidelines and how we can advise clients on creating content that fully meets the needs of searchers. Google’s blog post on what webmasters need to know about core updates https://developers.google.com/search/blog/2019/08/core-updates MHC’s advice on E-A-T https://www.mariehaynes.com/resources/eat/ Marie’s article on Needs Met and Understanding User Intent https://www.mariehaynes.com/understanding-user-intent/ Register for SMX Advanced (June 15-16, 2021) https://attend.marketinglandevents.com/smx-advanced-2021/ - Marie’s talk is: Understanding E-A-T and Quality Raters Guidelines to produce content Google wants to rank, followed by a 30 minute live Q&A  Past episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Information on having the MHC team review your site in the eyes of Google’s blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Quality Raters Book https://www.mariehaynes.com/product/quality-raters-guidelines/ This episode corresponds with newsletter episode 185:
 https://www.mariehaynes.com/newsletter/episode-185-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this episode, Marie shares her thoughts on Google’s most recent improvements to their algorithms, including the recent news out of Google I/O on MUM, an advancement that will make Google’s algorithms even better at understanding queries and content. In this episode: SERP turbulence seen May 13-15  More on Google’s blog post on core updates Info on improving E-A-T based on this blog post.  Links mentioned in this episode: Google’s blog post on core updates https://developers.google.com/search/blog/2019/08/core-updates Google’s announcement on MUM https://blog.google/products/search/introducing-mum/ MHC’s recent article with disavowing advice for 2021 https://www.mariehaynes.com/disavow-advice-2021/ Register for SMX Advanced - Marie will be speaking virtually on the QRG, E-A-T and Google algorithm updates along with a 30 minute live Q&A  https://attend.marketinglandevents.com/smx-advanced-2021/ SNYCU Past episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Quality Raters Book https://www.mariehaynes.com/product/quality-raters-guidelines/ This episode corresponds with newsletter episode 184:
 https://www.mariehaynes.com/newsletter/episode-184-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

Hannah is an SEO specialist and Managing Director at London-based Digital Marketing agency Verkeer. She has extensive experience working with clients from a variety of sectors to help them achieve their business goals, which involves anything from resolving technical issues, creating integrated campaigns and building bespoke strategies. She's also got some incredible achievements under her belt, such as winning the Young Search Professional of the year in 2017 and speaking at some of the biggest SEO events including BrightonSEO and SMX Advanced.  In this episode, Hannah talks about how to decide which keywords you should be ranking for, how resolving simple technical problems can lead to big results, the up and coming areas in SEO that you need to be looking out for and she also shares her favourite SEO tools that she swears by for success.  Listen now and find out how to optimise your website for the best organic results and discover some of the key tricks you could be missing out on in your SEO strategy.  

Kathy Ireland Kathy Ireland is a Super Model turned Super Mogul. She is one of the 50 most influential people in fashion. She is the author of multiple books including Fashion Jungle, co-authored with NY Times #1 Best Selling Author Rachel Van Dyken. Kathy serves on multiple Boards including NFLPI and WNBPA. Kathy has partnered with some of the most famous women including Elizabeth Taylor, Serena Williams and fellow ETAF Ambassador Vanessa Williams. Amy Balliett Amy Balliett is the CEO and founder of Killer Visual Strategies, an industry-leading visual communication agency that designs and executes communication and content marketing solutions for Fortune 1000 clients. She owned her first company at age 17 before building a successful career in online marketing. In 2010, she founded Killer Visual Strategies, which has been an Inc. 5000 company for four years in a row. Balliett has become a thought leader in visual communication, and has spoken at more than 175 conferences around the globe, including SXSW, Content Marketing World, Adobe MAX, and SMX Advanced. She is also a teacher at Seattle’s School of Visual Concepts, a LinkedIn Learning instructor, a columnist for Inc., and an accomplished public and corporate speaker. Her book, Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication, was published in 2020, and was Amazon's #1 new book in communication and business communication.

Upasna is the Product Manager on the E-Commerce team at CNN where she develops and optimizes the technological infrastructure that powers the domain. Prior to her Product Management role at CNN, Upasna worked in SEO and data science for a decade and has architected and managed the organic search strategies for PCMag, Mashable, Ford Motor Company, Valvoline, Mars Corporation, Mars Pet Food, Dr. Pepper Snapple Group, and Kimberly-Clark. She has presented her thought leadership on product and search optimization at major tech conferences across the globe, including the Digital Summit series, INBOUND, SMX Advanced, Conductor C3, State of Search, Data Science Salon, and Advanced Search Summit. One of the highlights of her professional career was in May 2019, when she delivered her TED talk in Dallas, titled “Optimizing for the Next Billion.” In this episode Upasana will talks to us about: Her journey so far and transition into tech and product Skill needed to thrive in the tech space How she became a public speaker The importance of mentorship Leadership and a whole lot more ----------------- Host: Shrinedhi Rajan | Editor: Stephan Cho

Mordy Oberstein, Liaison to the Search Community at Wix https://wix.com/ @mordyoberstein My guest on this episode of Suds & Search is Mordy Oberstein. Mordy is a talented SEO speaker, podcaster, blogger, and social media influencer. He's presented at SMX West, SMX Advanced, Ungagged, DMIExpo, and many other places. Mordy is also one of the most popular SEO podcasters. He's launching a new show called Behind SEOs. He's already lined up some impressive guests. In a former life, Mordy was a school teacher and it shows in his approach as an SEO educator. This comes through most in his blog content. I would encourage you to check out his columns at Search Engine Land. Mordy hosts the popular #SEOchat which happens every Thursday at 1:00 pm. To join in, simply check out the hash tag #SEOchat to participate. Until very recently he was the CMO at Rank Ranger, the popular SEO tool suite. He recently started a job at Wix as their Liaison to the SEO community. In a rare scoop for Suds & Search, we caught up with Mordy a couple of weeks into his new job to discuss how things are going. Grab a beer and tune in to learn from one of the really good guys in the industry. We'll talk about featured snippets, algorithm updates, NFL fandom and the beer scene in Israel. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Melissa Mackey is Search Supervisor at gyro, Dentsu Aegis Network's Global B2B Flagship Agency. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. She also hosts a blog, www.beyondthepaid.com, where she writes on the topics of pay-per-click and search marketing. Mackey has spoken at industry conferences such as SMX Advanced and PPC Hero's HeroConf. Throughout her career, her achievements include the evaluation and implementation of paid search and paid social campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.

Melissa Mackey is Search Supervisor at gyro, Dentsu Aegis Network's Global B2B Flagship Agency. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. She also hosts a blog, www.beyondthepaid.com, where she writes on the topics of pay-per-click and search marketing. Mackey has spoken at industry conferences such as SMX Advanced and PPC Hero's HeroConf. Throughout her career, her achievements include the evaluation and implementation of paid search and paid social campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.

Mark Irvine, #1 Most Influential PPC Expert https://www.linkedin.com/in/markirvine89/ Twitter: @MarkIrvine89 Today's guest is Mark Irvine. PPC Hero named Mark the #1 Most Influential PPC Expert of 2019. Microsoft Advertising named him the Influencer of the Year in 2019. I'm not sure if there's a list of PPC experts he isn't on. Until very recently, Mark served as the Director of Strategic Partnerships at Wordstream. At the time this episode is airing, Mark is pursuing new opportunities. If you're hiring, reach out to him on Twitter before it's too late. He's a well known presenter and frequent keynote speaker at conferences all over the world. He presented at 17 conferences in 2019 alone including Pubcon, SMX Advanced, Hero Conf, and Wordstream Live. Mark's background is in data science and his writing is packed with data-driven research. During the Covid-19 pandemic, Mark as well as the rest of the team at Wordstream, have done some amazing work. I'm going to ask him about the myriad ways that our traditional understanding of paid search is changing. Mark joined me to drink some summer ales and talk about PPC research he recently completed. Plus we talk a bit about how to navigate the craziest year of our lives. SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Same As: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesday's Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

In this week's conversation Grace and Liel discuss the latest RoundUp 10 billion settlement, and how the news has been received amongst the Mass Torts community.  We discuss why the announcement of Neeva, an ad-free and privacy centered search engine platform by former Google Ads vice president, Sridhar Ramaswamy, can disrupt the search marketing space for some law firms. And why joining hundreds of advertisers who are suspending their advertising campaigns on Facebook in July could pay off and strengthen your position within your community. Plus, we look at some of the highlights of SMX Next, the replacement to year's SMX Advanced, that turned out to be a series of relevant and approachable conversations about SEO and SEM during these unpredictable times. Resources mentioned in this episode: https://www.nytimes.com/2020/06/24/business/roundup-settlement-lawsuits.html (Roundup Maker to Pay $10 Billion to Settle Cancer Suits) https://nanatomedia.com/blog/smx-next-june-2020-day-1-recap/ (SMX Next Day 1 Recap) https://nanatomedia.com/blog/smx-next-june-2020-day-2-recap/ (SMX Next Day 2 Recap) https://gateway.on24.com/wcc/gateway/eliteThirdDoorMedia2/2255985 (SMX Next on demand) https://about.ads.microsoft.com/en-us/insights/covid19-insights-for-advertisers (Microsoft COVID-19 insights and resources for advertisers) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

Helpful links from the episode: Whitespark's Google My Business Service Whitespark's Local Rank Tracker GatherUp's Insights Report 100+ Online Review Statistics resource  FreshChalk: 150k small business websites teardown Getting started in public speaking and presentations Whitespark Local Pulse email Whitespark weekly videos (YouTube) FULL SHOW NOTES:[Intro music]00:11 Aaron Weiche: Episode 11, Marketing your bootstrapped SaaS.00:16 Show intro: Welcome to the SaaS Venture podcast. Sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges, wins and losses shared in each episode from Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go.[music]00:42 Aaron Weiche: Welcome to the SaaS Venture podcast. I'm Aaron.00:46 Darren Shaw: And I'm Darren.00:47 AW: After a nearly month hiatus and a failed podcast attempt, Darren we are back hopefully in the groove of things and can return to a more normal schedule of recording.01:00 DS: Yes, that was quite disappointing at MozCon. We thought we were gonna get a nice podcast recorded while we were in person. That was gonna be really exciting, but so many technical difficulties, that was quite frustrating.01:14 AW: Yes. Mark us down as being complete newbies in live in-person podcast recordings. We made a lot of attempt and just ended up failing, and let's just put that behind us. There's bound to be a failure along any journey, right? 01:32 DS: I thought we did it though, and I thought it was a success, but then I guess we didn't get the file, I think it was all network problems and stuff. It was too bad.01:42 AW: Yep. No glory to be had at the end of it but... With that we've had literally about four to five weeks since we've talked at length and since we've recorded an episode. What's been going on with you in that time? How have you been living these last days of summer? 02:02 DS: Well, I did go on a family vacation which was amazing. We went to Nova Scotia, we'd never been out East before and it was magical, it was just such a nice, relaxing vacation. We typically vacation in big cities and then we pack our days with going to all the museums and sites, and we've got lunch, breakfast, and dinner planned every single day at all the different places we wanna eat at. Whereas this was just like a we went to a rural type cottages in Nova Scotia just by the ocean and just hung out and it was relaxing and it was awesome. And we loved it so much, we're probably gonna re-book again for next year.02:44 AW: Nice, sounds like a winner.02:45 DS: It was great, yeah. It was good. And so, I guess, on the business side, so much going on always at Whitespark. We launched a new landing page for our Google My Business Management Service. It's got better screenshots, and we've kinda tweaked the copy a little bit, talked a little bit about some of the benefits a bit more, and it definitely seems to be converting better. So we're seeing those orders trickle in and our team is getting a little bit stretched thin. So we're gonna do some hiring this week. I have an interview set up tomorrow, so we'll keep building that team and that service, I'm excited about that. We're also transitioning our citation building team, so we've been working with OptiLocal for, I don't know, seven years now, as our citation building partner, and so we're bringing that all in-house now, so it'll all be managed by our in-house team led by Nyagoslav Zhekov, citation expert extraordinaire. We are about to launch some major improvements for our Rank Tracker, those are finally finished. I had a call with Jessie, our marketing lead today about how we're gonna promote the launch of these new features, so I'm excited about that.04:00 AW: What are... Real quickly, what are some of the improvements to the rank tracking tool? 04:05 DS: Yes. The Rank Tracker new features are the, basically we wanted to add screenshots. So it's the stagnant that lots of people have been asking for. So we started this, "Okay, we're gonna add screenshots to the Rank Tracker." And once we started getting in there, we found all these other things that we wanted to fix and do and change and improve, and so it's been a fairly significant overhaul, but it's not a significant release. Like the big announcement is, "Oh, now you can do screen... You'll get a screenshot of every search result page." But there's a whole bunch of stuff behind the scenes that we rewrote, reworked, made it more efficient, made it actually accurate. And once you get in and you discover actually, our visibility score is totally wrong. [chuckle]04:48 DS: We started fixing a whole bunch of things and the release has a bunch of bug fixes, user interface improvements, and the screenshots. And so, I'm pumped about that, that is coming down the pipeline right away and I'm gonna do some videos. This is another thing we've never done on the landing page, I wanna have this overview video where I show people what's awesome in the tool and why it's great, and it's something that I've always meant to do and I've been holding off because I know there's a few problems with our production version of Rank Tracker, so once we flip switch on this one, I'm gonna make these videos and update all of our marketing too.05:24 AW: That's awesome, and you are great at those videos from the other video work I've seen you do. That's definitely a hole for us, so good for you, and yeah, that'll be great, that sounds awesome.05:38 DS: Yeah, I'm excited about that. And man, so we're building this one, like a whole new account system with Stripe and all the ordering pages will be done, all the subscriptions authentication, this whole thing's being built, and then it's meant to really facilitate our citation services. Right now when people order, they have to send a spreadsheet of their location info, and then we do the job and we send them the spreadsheet back. It is so 1998 janky, crappy unprofessional stuff, it's bugged me forever. So we're building what we call the location manager where you can add all of your locations, and that's pretty much built and done. And when you place an order now, it just... You select which location from our location manager you want us to do work on, and then everything is just nice, and in the platform. But in the process we decided we're gonna... Well, allow it to sync with GMB, and so we did that. And honestly, my part-time student developer was like, "Oh this GMB API is great." And the dude has already built Google post scheduling, Google Q&A monitoring, Google review management, he's built Google photo management, so we actually have a full GMB management platform that we're about to launch too. So all of that stuff is coming together so nicely, and I'm excited about that.06:53 AW: Isn't it amazing when you have a good API, good documentation? Although my team might argue how good most of Google's APIs are.07:02 DS: Right yeah.07:02 AW: But when you have those things, and then you have someone ambitious to do those, it is it can just be a free for all.07:09 DS: Yeah, and it's really the feature releases are coming fast and furious. And so I'm like, "Alright, sweet, this platform is looking so beautiful". And I've got Nick working on the user interface and the design of it. And this analogy I have that I'm really excited, I can't wait to launch this. It's like, you remember back in the day when everybody used Skype as their internal chat system? We did anyways.07:34 AW: Yeah.07:34 DS: We used Skype, and we had groups in Skype, and then Slack came around and it just felt so much better, it had a more modern interface, it had a great feel that you could do fun things in it. This is the analogy I feel about what we're about to launch. And I could not be more pumped about it, because it just... It's a dream to use and it makes me really happy. So I can't wait to put that out the door.08:00 AW: Nice. Yeah, you have a lot of good vibes going on, you got... I like that, I like that momentum. Maybe we should talk less frequently.08:07 DS: Yeah, good vibes all rounds. Good stuff. Yeah, the future is looking bright, just gotta get this stuff launched. How are you? What's going on? 08:16 AW: Oh man, it's all going on, which is a fabulous thing. I've obviously spent a lot of my time with our newly... Our two new outbound sales team hires. So, you do all this work to find the right people and interview and get them on board. And then comes especially when you're someone who sells and you've been doing a lot of it just by the seat of your pants. And now you realize how much more I need to structure things, right? I realized it even before they were hired and started working on a lot of those pieces but just so much into getting organized for training, and building out better processes and, down to the smallest details and how to have better organization. So just, a ton into that, and you mix in the... Lately, I've been on probably every other week travel schedule, so in the office for a week, then on the road for a week. So, not only all your meetings are compartmentalized into one week when you're actually back and in the office, for calls and demos, and your own sales calls, and then all your sales training and those things as well. So definitely really intense when I am back and able to be fully present on more day-to-day things and training with them. But it's all been great. The uptake for them has been really solid. One has already closed a deal. The other one has one out for electronic signature right now.09:51 DS: Nice.09:52 AW: Hopefully it shows up soon. Yeah, so both of them closing deals in their first month of being with us. But yeah, it's a lot of work and you start to realize a lot of holes and gaps when you're starting to try to systematize a lot of things and create processes and repeatable processes. And then I also, where one part of it is really awesome that two reps at once, and so you're training them both at once. And you can double up on so many of those things, not only with me but as they spend time with others in the company. But then you just start seeing just... It's no different than when you have two kids. And how different each of your kids are.10:31 DS: Right.10:32 AW: You start to see like, "Alright, here's how I'm gonna have to manage them differently. Here's their pros, here's what's great, and then here's where an area of challenge or area of opportunity and growth."10:42 DS: Yeah.10:42 AW: And I need to actually personally address that with them. So now it's starting to split out a little bit where it's like, "Alright I have some work to do in specific areas. It's not all just like, everything's doubled up at once. No worries, it's a two for one." So.10:55 DS: Sure. You didn't quite get the two-for-one.[laughter]10:58 AW: No, I didn't get the same exact person. Maybe you need to hire twins, when you hire. [chuckle]11:02 DS: Exactly. All your new sales hires will be twins going forward.11:07 AW: Yeah. But all really great things. But the hard part has just been tough, when you are somebody, right? I have 100 things going on at once. I still find a way to keep 99 of them usually going. But then when you have to slow down, stop, and turn it into process and documentation and those things, you really have to focus and it takes up a lot of time, but then you see what the benefits are too. So it's a really good reminder.11:29 DS: Yeah.11:31 AW: Based on our early success with that we're hiring another CS lead for our customer success team. We're starting to see our on-boardings ramp up with more and more deals being signed, and we've already identified how critical that is to success with our platform.11:48 DS: Yeah, we gotta get into that.11:50 AW: Yeah. So with that we're actually... As much as we have ever, we're hiring ahead on this which by the time they get on board, it won't be ahead then, but usually about the time this person is gonna end up starting that's when we would have usually said, "Oh man, we could really use someone else." So we are four to six weeks ahead which is... You'll take those small wins, right? 12:16 DS: Absolutely, yeah, we're trying to do that with our new GMB management service hire. So, I know what the capacity is of the team, but I'm also projecting based off of how many orders are coming in, and based off of the potential that an agency might say like, "Hey, we have 20 clients on board." So that's why it's like, "We better hire now, even though we don't need that person immediately we're gonna bring them on and get that person started. So that by the time we do get a little slammed we have the resources in place to manage it."12:46 AW: Yeah, for sure, and it's... We're trying to get better at predictable hiring and understanding numbers and capacities and things like that. We still have a long way to go but yeah, when you get kind of these nights, it's like I didn't have to have six people tell me this is breaking us. We were able to see like, "Oh pretty soon they will say that. So let's do something about it."13:11 DS: Great. Nice.13:12 AW: Yeah, really good. Product-wise, we launched a really big feature, we've been pretty launch heavy this summer but our last really big one within the last month is our Insights Report. It, in essence, is Natural Language Processing, so using some machine learning and AI, all the buzz words. It's powered by IBM Watson. And it's really designed to take... If someone writes three or four sentences around a review, we're now breaking it out into specific keywords in the context of those keywords, the sentiment of those keywords, and give people a broader view. 'Cause if you have a four-star review, that three things were awesome, but here's the one thing that held me back, businesses really need to understand when that happens as a whole or what does that look like and what are those, the food is great. The place was great. The pricing was great but the service really could have been better. The service wasn't exceptional, and helping them figure those out.14:17 DS: I got a little demo at MozCon and it looks really great. I love the visual where you can see the big green bubbles are like, "This is where we're good.", and the red bubbles are a "This is where we need to improve." So it's really smart. Quick glance at where you're doing well and what you're not, and it's amazing you can pull that out of the review content. I love it. It's a great feature.14:38 AW: Yep, it's been really exciting. And just as you noted, we also... We took some product approaches too where we wanted it to be a visual feature. And so we really looked at shapes, colors, layout, things like that, how do we make this something that is really visually pleasing and informative because so much of our content or data just its rows, tables, percentages, things like that. So we wanted to be able to bring some of that appeal to it as well. And when we outlined it, there's already a lot of tools doing natural language processing, doing sentiment analysis and we just kind of took a little bit deeper stab at it. The main thing we're trying to do with it is showcase what's the impact and understanding, when people are talking about this, this is what leads to your strong performances that raise your review average, and when they talk about this, this is what weighs you down and brings your review average down. So not just individually looking at terms, it does that as well, it outlines that, but we really wanted to show you what's having positive impact and what's having negative impact on your average experience for a customer.15:50 DS: Yeah. It's a really good feature. It's a great sales tool for you as well. So when you get in those conversations, you can show that feature and it's the kind of thing that will really click with prospects where they'd be like, "Oh we need that," That's awesome.16:03 AW: Yeah. Yeah. Especially with larger locations 'cause we can index hundreds or thousands of Google reviews, and already show them how people look at this without them even having to work with us, day one.16:15 DS: Amazing. Yeah, totally great. Pour it all in and then...16:18 AW: Great resource.16:19 DS: Yeah.16:20 AW: Yep. And then from, as I mentioned the buzzword marketing side, some of those things you do have to look at and there's all kinds of jokes around the software world that you'll get bought or people will pay you money if you have the buzzwords of AI or anything else but you do have to check those boxes. And as I always look at it, there's features you build around utility that you help do things, automate things, whatever else, and then you have this second layer of features that is more about what can we teach you, how can we help you think, how can we help you make a decision. And that's where this one falls into. And it was maybe our first or second, depending on how you look at some other things, foray into that starts to really... Let's simplify some thinking for you and point out some things you might not be aware of.17:10 DS: Yep, well it's a great feature. Congrats on that launch, yeah.17:13 AW: Yeah. Cool. And then planning hard, we have our North American Team Summit, so I think the North American team size is 14 now. We have that in the end of September. We bring everyone into Minneapolis and then we head about three hours north up to a resort. Fall is a beautiful time here and we spend four concentrated days together between company-sharing and having everybody on the same page since we're all remote, allowing everyone to interact and get to know each other better. Brainstorming exercises, future planning and then a lot of fun. When you get to eat every meal together. We've done things like escape rooms and boat rides and things like that. It really is... I don't know, I might re-brand it as "Camp GatherUp", but it's really a good time and everyone looks forward to it, so that's a lot of fun to plan that.18:09 DS: Yeah, it sounds wonderful. I wanna do stuff like that with my team, of course, but now it's not the time. We're in build mode. Once we're in the night sales mode that you're in, then we'll get there.18:20 AW: Yep. And it took us... To have that full out one last year was our very first one. We've had bits and pieces of ones, and when our team was really small, we had one that basically included everyone and that was all of five of us getting together. But yeah, to reach these bigger numbers and to bring everyone together from all across North America's... From our team there is definitely exciting.18:46 DS: Awesome.18:46 AW: And then lastly, where we tried to record our podcast live and failed, but MozCon was just a fantastic event for us. The number, the amount of exposure, the number of leads, the energy, all of those things were just incredibly fabulous for us, we'll still see. I just had one of my new sales team ping me and they just said another demo where you set well passed a dozen demos. We probably had about 80 very qualified leads. We've signed one or two deals. I have another couple that are in like legal or in approval process. So, just highly valuable, highly profitable for us. It was just a fantastic event that we still have a lot of energy and momentum going from that almost basically a month ago now.19:41 DS: Amazing. Huge congrats, that's awesome because, yeah, I totally feel that. When we did MozCon, it's just this great conference and it's so nice that there's only eight other vendors there, so you really get this great attention, and they put the snacks right down there where the vendors are, so all the vendors are, or all the attendees are having a snack and then checking out what kind of stuff you got going on. So yeah, it really drives a lot of people.20:09 AW: Absolutely. And with that, let's segment in, that's what we wanted to talk about being at a conference in any capacity whether it's a sponsor, a booth speaking whatever else is all part of the marketing and that's what we wanted to talk about today was marketing for your SaaS company. And this one too, I see a lot of when I'm on Facebook groups or Slack groups of SaaS companies, marketing is obviously a very large topic because so many of us feel like we understand how to build a product. We don't always know the right things to build and what whatever else but that the most challenging thing is how do you find users, how do you let them know that your product exists and that you're out there solving a problem and you have what they need with it, so marketing such an important piece. And interesting enough, we might not have too much variants in what you and I talk about today because I would say we are both from the school of a massive inbound marketing focus for both Whitespark and GatherUp.21:15 DS: Yeah, we really are, and I don't know if we're just a little bit lucky when I think about, let's say if I were to SaaS starting out right now, it would be really hard to get to where both of us are and I think you would probably be smart to explore paid rather than just inbound or you obviously wanna do both. But in order to kick-start, you might wanna start doing some paid stuff right off the bat like we have the advantage of being in early, early writers, speakers, about local search, and so we've sort of already built up an audience before we even had really good products.21:53 AW: Yeah, absolutely, I point to the fact all the time with having Mike Blumenthal, as one of our co-founders. Yeah, he already had and there's all kinds of marketing that will talk to you if you already have someone that has a community or you have representation or contact in that community, you need to leverage that big time. And our early success, we still have trailing success off that, we owe so much of that to Mike and his reputation and the thousands of articles he wrote before he ever even was part of launching our product.22:26 DS: Yeah, basically, your product launched with immediate trust. It was like, "Oh, Mike Blumenthal is behind this. This has gotta be a good product." Because he is such a well-respected luminary in local search. So it's like you have immediate credibility with the product. And so that was huge for you guys, for sure.22:46 AW: So what is it from you at a high level? We can break down into some of the specific pieces of what goes into inbound marketing but, why do you feel that inbound marketing is your A-game and how you built Whitespark? 23:01 DS: Yeah, I think we've been fortunate, we were early writers about citations, specifically. I think what had happened was we created a local citation finder, and then I really wanted to learn everything about citations and I just started writing about it, doing research projects on it, so I was lucky to contribute, to collaborate with David Mihm on some early research that go put up on Moz and then I got to do a community speaking spot at Moz about some of that research. And so it just, inbound became the natural channel because I was passionate about learning about it, researching it, and writing about it. And so I guess that kind of is inbound is content marketing, you're creating something that is a new that will attract a lot of attention particularly around all the SEO agencies, they're like, "Well how does this work?" And so when you're trying to answer those questions, if it's research-based questions, then it can drive a lot of eyeballs and those eyeballs will then eventually look at your products and services. So that's kind of how it evolved for me. How about you? 24:11 AW: I've just always been positioned towards sharing what I'm doing. This podcast is even no different. I've always looked to expose what I'm doing and early on I should go back and try to pinpoint a day but like pretty early adopter of blogging and sharing what the company was doing, and I always equated to it of more calling it like perception-based marketing. Are you creating your perception of what your company is doing and what your company can do, and the benefits your customers are getting out of it. And I found that really important back when I was running digital marketing agencies to share, here is not only the websites were creating, but here's the process. This might be a hand sketch or a wireframe and sharing that visually or sharing those processes. And to me it really led to then when buyers were looking to find someone to design or build their website that they're like, "Well, we understand your process really well. We saw things in some of your blog content that we hadn't had the last time we did our website and that looked really, really appealing."25:23 AW: So I think so many of those wins like led me towards like, you just need to find the right ways to amplify what you're doing, how you can help, how you're thinking. And I get paid is that, and in more of an instant format but I don't know, I just had personally kind of always gravitated towards more of content marketing and organic search and things like that. Because there's also part of paid that if you really have your stuff together, it can be an incredible flywheel. But I always felt like I was missing too many pieces on just the exacts of certain things to get it. Whether it's keywords and phrases that you're bidding on and bid management, landing pages, the funnel, like all of those things. It just felt almost daunting. Sometimes it's like, "Oh if I have any one of these six things wrong in the funnel, it's gonna bork what the outcome is and I'm wasting money then."26:23 DS: Yeah, I think one comparison I often have in my head between inbound and paid marketing, is that inbound comes with this baked in credibility and trust whereas paid doesn't. It's almost like, if you tell someone that you're really awesome and you should work with us, that's a lot different than someone else saying it. And so when you are putting out content, really good content that everyone is sharing and everyone's talking about, then you have a lot more credibility than just putting out an ad. If you just put out an ad that it says we're the best, but then if you have a whole bunch of other people saying, "Oh, this company is really good, they know what they're talking about. They've shown that they really understand this space." Then that's what inbound marketing can do. Inbound creates a lot more word of mouth too because there's just a ton of sharing. No one is gonna go and share your ad, but people will share a really great content. And so, it's just so much more valuable I think than focusing on an ad. And of course it costs less. It costs a lot less. People I know of, lawyers that are spending 100 grand a month on Google Ads. It can be so expensive.27:36 AW: Yeah. No, totally. So with what does content marketing look like for you guys? Do you have a formalized strategy that someone own it there? Is it just when people have things they then write them and share them? What does that look like at Whitespark? 27:53 DS: So, yeah, no, we do not have a formalized strategy. We are blessed to have a recurring massive content amplifier called the local search ranking factors. So, a huge thanks again to David Mihm for letting me take that over. It's a big one that tends to drive a lot of credibility for Whitespark. I do a lot of my, for example, one of the thing that actually drive this, I'll commit to going go speak at a conference, and then I'm like, "Oh crap, I better figure out what I'm gonna talk about." So I always try to do original research where I can. And so the conference obligations often drive something new for me, where I'll rack my brain and be like, "Well, what would be interesting to people?" And so, then I'll put together some new research. Like our recent success would have been my MozCon case study.28:43 DS: So, I think that drove a lot of interest and a lot of new eyes to Whitespark. And then when they're there then they start looking at, "Well what else does Whitespark do?" So, it's not formalized and then a lot of our content just comes out of everyday work. It came up a lot recently about Google suspensions. So Google listing is getting suspended and Allie has been researching it and putting some time on it. So Allie we're like, "Well, we should make a blogpost out of this." So Allie puts together a blog post. So a lot of it is just driven by what's going on in the company. It's not really formalized, it's not strategized. Jessie does a pretty good job of nagging us. She's like, "Hey, we need some more content. Who's got something? What can we put out next. It's been too quiet around here." So she does a good job of prodding us. But other than that, there's no strategy. Do you guys have any strategy or it's just like you have an idea and then you do it. How does it work at GatherUp? 29:42 AW: Yeah, so we've tried to evolve our strategy just a little bit more than having no strategy. One piece of that was last year, roughly about a year ago, we hired a content and product marketer specifically that we basically told her you own all the words now. So she's across a number of things, releasing or write, user guide posts and feature release post and a number of things like that. And we've really tried to go the route of like, "Alright, we have enough to say about the product. We obviously get thought-leadership articles from Mike and myself." A number of different types, and learn anything else. Now it's like, "Alright, we should be having something going to our blog every week, in one way, shape, form or another." So that type of repetition we've really gone after it. And we've had a lot more discussions on creating things that sometimes, "What can we do that it's a little more evergreen." Like month ago we compiled a post that we're continually adding to of 100 plus online review statistics.30:54 DS: Sure. Yeah, that's a great one.30:56 AW: Yeah, as a new one, I just sent a link today that had three new stats around healthcare and online reviews, and we'll add that. So that'll be a growing piece. We're starting to see some of the organic search pay back for that with people talking about it, being mentioned for it, being the source of research in their articles. So we're evolving a little bit more with that. Some of the areas I think we're still really challenged is, we write a lot of content that's for everyone. And I think if we could niche down a little bit more and say, just how we look at it. We've written maybe two articles all time on our blog that are strictly just for digital marketing agencies, and we really should be doing one a month in my mind because that's a good part of our customer base. And, or specifically writing something like, "Alright, this is just for restaurants," or, "This is just for home service companies," and we're starting to get a little bit better with that. But you have this feeling like, "Oh, if I write it, it needs to be applicable for everybody and you have to get comfortable with." No, I want this to be a really great piece for a specific audience. And then down the road, I will write something else equally great for another specific audience that we serve.32:10 DS: Or even the same kind of content, so the content could be like what restaurants need to think about around reviews and you've got all the statistics around restaurants, you could pull data that's a restaurant-specific and then you've got this sort of template you can now use for insurance agents, or for plumbers, whatever.32:30 AW: Yeah and that's one thing even just outside of blog content, we're trying to create some more static landing pages for each industry. We have five or six industries that we work really well, and we really understand everything else and so we need, we're in the process of creating content. So, it is specifically like, "Here's how GatherUp helps restaurants. Here's how GatherUp helps insurance and finance industry. Here's how GatherUp help self-storage." So more speaking their language, detailing the benefits to them and how the features roll up into making those benefits happen is something we're trying to get better at. We're trying to have a lot more micro-conversations and being very specific and having a lot of intent with what we're putting out there.33:17 DS: Yeah, I've always thought about doing that industry-specific stuff, too. And I don't think that our current software offerings lend themselves to that very well, but with what we're building, I really see how we can focus content around specific niches, to speak to how our software is good for those specific industries. I'm looking forward to having that with our new platform.33:41 AW: Yeah. It's hard for me, but when I boil down to, here's the thought I arrive at is, no matter what if I write something and it gets 1000 page views in the first month of it being up there. Like that's great, but then do they actually translate into working with us or becoming customers? And I think when you niche it down, there's more of an opportunity that it might only be 100 that read it, but based on how impactful it is for them and how detailed you can get and the examples you can give them, you take them so high up that trust curve where maybe five of them then become a customer. And to me it's writing more about those, it's always that battle where it's like the exposure feels great. The links feel great. The mentions, social media mentions and tweets and posts feel great, but the end of the day if it doesn't move that bottom of the funnel and add to more customers, then is it really as impactful as you feel it is? 34:42 DS: Yeah, that actually really lends to one marketing thing that I have planned for this fall, that I think is gonna be my new go-to. I'm speaking at three different auto-dealer conferences this fall, so I've got one in September, and two in October. And so, there's a huge benefit there. One of them is, if I go in a SEO conference, this is where I do most of my speaking. A lot of those people I'm speaking to are my competitors. Some of them are gonna use our software, 'cause we have agency-based software, but on some of the service side of things they look at me as a competitor not really a potential vendor, but when I go to an auto-dealer conference, then everyone in the audience is potentially my customer and so that's a great credibility there. The beautiful thing is, I can generate one slide deck, and use that for multiple industry-specific conferences. There isn't that high bar where you have to bring this mind blowing new research every time you go and speak.35:46 DS: Then I'm gonna take that same concept and spin it too like, "Okay, well I've got this really successful talk that I've given to auto-dealers, I wanna take the exact same thing and now rework it, my screenshots and everything for dentists or lawyers, and so I can go and do all these industry-specific conferences. So I'm thinking I'm going to say no to some of the big conferences, like some of the SEO specific ones, and a lot more yeses and even pitching for industry-specific ones, and that's also where I think these sort of industry-specific landing pages could come in. If I had these landing pages, that could be super valuable.36:23 AW: Yeah. Also I think you're on to something very smart there and I will be interested to hear how that goes but I think it will yield you very good results. It's a human format of what we're talking about. I'm being focused to that persona in content marketing. You're doing it through conferences and speaking. So totally awesome.36:46 DS: Yeah, I'm excited and I'll let you know how it goes. We'll have another podcast episode and chat about it.36:49 AW: Nice. One thing I think we both do really well, that I think a lot of people overlook from time to time is, surfacing research and data. So you have the local search ranking factors, that's a really big piece. We've done all kinds of different either using Google surveys and asking specific questions and finding out how people view online reviews and do they trust them and how often do they write them and things like that. When you spend the time and the money to create those to me, those just have endless payback. When others are writing articles about it, they cite your stats and your data so often so, you get mentions. We just had another mention in a Moz article last week and the research was maybe from at least a year or two years ago, but it continues to produce links, produce mentions in real time for something that has been out there quite a while, just because you can become the de facto research for it.37:48 DS: Stats and data, it's huge. It's a really great, it's like the snowball effect right. Now that Whitespark is built up. We can release something and it has this great effect where a huge spread happens from it. I think it might be hard if you're just starting out, but maybe not. Did you see the Fresh Chalk thing that came out? So that Adam guy did that thing, where he analyzed, I think it was...38:14 AW: 150,000 I think.38:16 DS: Small businesses. Yeah, he looked at their websites, and he compared their websites' metrics with their rankings, and then he did this great research around it. And that is like a case study of how you could do something, research-based, and absolutely blow it out of the water in terms of getting some... I had never heard of Fresh Chalk before. I didn't... I knew nothing about it. And so now he's on the map. And it's a... That actually is an opportunity for any SaaS that's... Even if they're brand new, if they do something, and they put in the work, then it... I think it could... It's gonna reap the rewards for Fresh Chalk forever. It's huge. That was a massive marketing move with that resource.39:00 AW: Yeah. No, I actually met up, when I was in Seattle, with Liz Pearce, who is one of the co-founders, and the CEO of Fresh Chalk. So it does help put those things on the map. That was part of me ending up connecting with her. So, yeah, I mean, don't ever look past what you're creating, and when you're the one that compiles it together, and you make it easy for someone else to absorb it, read it, and then use it the way that they need to, you're gonna get benefits out of it. Mentions, links, referrals, top-of-mind, brand awareness, right? 39:32 DS: Yep.39:32 AW: All of those.39:33 DS: Shares from big industry people. Yeah, we've gotten tons of shares. Like everyone was sharing that content around.39:39 AW: Yeah. One other thing that I've always liked, that you did, that you pulled together, and maybe you can tell me if you feel it actually has an impact, but you guys at Whitespark created a topical email called The Local Pulse, and every day you send out an aggregation of articles from many of the different resources in local SEO, and everything else, and there can be anywhere from three to 10 articles linked in there, on a daily basis. And it's a great way to bring that into my inbox. If you check it, I have a pretty good open rate. But it makes me aware of those articles, and then Whitespark is the one that's done the hard work in bringing this together.40:18 DS: Sure.40:19 AW: Have you seen benefits of this over time, in line with what you hoped for, or how do you view that strategically, in tech? 40:26 DS: Yeah, email market is a whole huge marketing thing that we didn't really get into yet, but yeah, so the Local Pulse is this funny thing, it's like I had this idea, and I wanted it just for me. Well, that any time these 12 blogs that I care about in local search post something, I wanna get notified about it, right? And so I figured out that I could build this thing with MailChimp that automatically aggregates the RSS feeds of all of the blogs, and then produces this email. And actually, for a first little while I just had it going to me, and I was like, "Oh, should I let other people subscribe to this?" And so I opened it up, and I let other people subscribe to it. We have about 1500 people on that email list. And so the outcome is... I have no idea, because, honestly, it's this thing... [chuckle] It's funny, because I saw you put that in our notes for today's call, and I immediately sent a message to Jessie, being like, "Hey, can you add a banner to this email?" [chuckle] 'cause we have never used it to be promotional in any way.41:32 DS: But there's a perfect little spot for it, where we could just use that to highlight the latest things that we're doing. I think it's mostly agencies that would be on that list. And so we're gonna now use it to show, put a little banner for our white label agency program for our new GMB management service. Why have we not done that before? So, maybe I'll have some numbers for you later, see if that converts at all. But it's a pretty good resource. We've never really used it to be promotional, we've just provided it as a friendly service, but I think it's the kind of thing that could potentially drive some extra business. And so we're gonna drop a little banner in there, and see if it drives any conversions.42:14 AW: Nice. And I think that's always a great way to start a relationship, because you've created something that is just giving to them.42:20 DS: Yeah.42:20 AW: I think it just paints you in the right light, so that, well, down the road, when you do get at least some type of a promotional, or a sales call-to-action in it, it won't even rub them the wrong way, because they're already appreciative of... You've simplified something, and you efficiently give them value. So that won't do anything, rather than... Right? If the only thing you were doing is emailing them everyday trying to ask them to buy from you, that obviously has a much different outcome.42:46 DS: Yeah, totally. And I think, actually, we might get some decent conversions through this. And we certainly wouldn't be salesy about it, we'd just be like, "Hey, we also have this service. Here are your latest Local Search posts... And oh, by the way, Whitespark has this service." And that's all there is to it.43:01 AW: Yeah. Totally. Another aspect, you and I both do a lot of... Or we try to maximize this at our companies, is being a featured guest on a podcast, or a webinar. Talk to me about your approach with some of those, and the advantages you feel that are with that, and how you... Are you doing anything to try to get more of them, or even though you've had other members of your team recently being part of them, that I think that's fabulous.43:30 DS: Yeah, I think they're really great opportunities when they come up. I don't seek them out. I guess, well, I'm fortunate to be in a position where they come to me, and they ask me to be a guest on these things, but they are in-the-bag wonderful opportunities to get in front of a new audience, because usually they're really easy. They're just... It's just a Q&A type of thing, right? They're asking you questions, you answer the questions, and as long as you don't look like a total idiot, then sometimes that can expose your company to new people that didn't know about you before. And if you come across as knowledgeable, then that might encourage them to come and look you up, and see... "Oh, well, what does this guy do?" "Oh, well, he's got this company Whitespark. What does Whitespark do?" And then that can lead to business, I suppose. But, yeah, the webinars are fantastic, when they come up, same with podcasts, being invited to be guests on these things, that really... It really does stem from being a speaker. So being a public speaker at a lot of these events is what will drive these invites, basically, that's always been the way for me. Is anyone on webinars that doesn't speak at events? It's pretty rare, I think.44:39 AW: Yeah, and then I think that comes from then the host, or the person putting together knows, "Alright, I'm gonna get great content. This person has stage/mic presence. They're known. So others will come to the podcast because one of the two or three or four guests on like a webinar roundtable, they'll all bring their own spheres of people that come to it". So, yeah, so it's like mutually beneficial, right, to both the host and the guest.45:10 DS: Yeah, and actually, that's interesting. And you think about your personal influence, and so building up your following on Twitter, on Instagram, or whatever it is... In the SEO space, it's mostly Twitter, probably the same in most SaaS spaces, but it's certainly beneficial to build that up and to... Like I don't do it consciously. I'm not out there, "Ooh, I'd better tweet so I get more followers." I'm just... I'm trying to share stuff that I think is interesting and valuable, and just because I think it's interesting and valuable. Like I'm not doing it as this thing, but certainly it creates some benefit. So when someone is looking for someone to join their webinar, it probably helps that I have 16,000 followers on Twitter because they know that I'll probably tweet about it and then those people will... It might drive more people to the webinar. So it's certainly valuable to build up your personal following.46:05 AW: Totally. And a last main topic regarding marketing that we have time for is kind of where we kicked off this conversation but... Around conferences, right? Both you and I have cut our teeth over the years and risen through the ranks to some extent, right? Like I've written articles in the past on public speaking, and one of my main pieces of advice for people is like just start. My first one was literally a room of 20 people at a local chamber of commerce, and... But it allowed me to start talking in public. It allowed me to see what do people care about, what questions did they ask afterwards. I recorded it. What could I break down that I could do better or be more engaged in or tell the story better. Yeah, so it's like that was, I don't know, 15 years ago now. So it's like what have you seen right through your own journey on that and what's the reason why you continue to do it even though you're evolving maybe who your audiences are? 47:08 DS: Yeah, do you remember what my first sort of big talk was, Aaron? 47:12 AW: I think you mentioned that it was when you helped bring Local U to Edmonton.47:16 DS: Yeah, but there's an even greater story behind that because Ed Reese forgot his passport and he couldn't come, and so I ended up... Like the very first talk I gave at that Edmonton Local U was your presentation. It was your like, "How does Google search work?" And all I had was the damn slides until I was trying to give this presentation. It's basically my first talk ever in front of an audience and I'm like, "And here's a picture of a spider. I don't know what Aaron was planning to say here, but maybe something about web crawlers and this is how web crawlers work." And so I basically just stumbled through it and it was a pretty scary first experience of getting up to speak when they weren't even your own slides. It was like this last minute thing. I was like, "Okay, I'll do it," and...48:08 AW: Yes. No, that would be horrible. I remember... So SMX Advanced was right after that and I was speaking at SMX Advanced, and I had on my SpyderTrap jacket out in Seattle and somebody's like, "Oh, hey. Aren't you the guy who just didn't have a passport and you couldn't speak in Edmonton," and I was like, "What?" And then I found out the whole thing and I was like, "No, man, that was Ed Reese," and then Darren used my presentation. I wasn't even supposed to be a part of it, like I somehow got wrangled in as the bad guy who couldn't enter the country legally even though I was never on the agenda. So oh, that's rough. That's a tough first speaking I did.48:47 DS: It was pretty tough, but you know maybe it was a good idea to just start out really hard, and then the rest of them became much easier after that.48:53 AW: There you go. Only up from there.48:56 DS: Exactly. So I did have my own talk and that was wonderful, and I honestly, in the local search space, Local U is a great opportunity because if you bring a Local U event to your city and you do all the legwork to get all of the people, you know to help bring in attendees and sell tickets, then you generally get a speaking spot. And so it's a pretty great place to start. I would say I got my start actually just teaching little courses back when I was in the university. I got the opportunity to teach courses on Adobe Dreamweaver, like how to make websites.49:34 DS: It was Fireworks as well. It was like this little graphic design thing and I did a Photoshop class. And so that was really helpful to speak to a really small audience. It would be like 10-15 people in a workshop and I would teach them how to use the software, and so that's kind of where I got my start with being in front of a small audience. But there's also like little meetups where you could go and meet up with other web developers or SCOs in your city, and you could give a little presentation to 10 people. That's an awesome way to get started with that. And then of course, then you pitch. So once you kind of get the opportunity to speak a bit more, then you'll pitch at smaller conferences and work your way up to bigger conferences. It's... I, honestly, I cannot imagine where Whitespark would be today if I didn't get the opportunity and put some effort into becoming a speaker that... It's been huge for us in terms of marketing, just massive.50:26 AW: Yep. Yep. No, I agree. And even personally, it's created so many new friends, networking opportunities, partnerships on down the line if you are, and I get everyone is different, introvert, extrovert, what their comfort levels are.50:43 DS: Sure, for sure.50:43 AW: Public speaking can be a massive fear for a lot of people.50:47 DS: Yep.50:48 AW: But if you can, it just does pay a lot of great dividends. And one thing too that I would share with everyone is if you get the opportunity to do it, think how can you build in a call to action or a next step for people, right, and not a like, "Hey, buy our software," but, "Hey, I presented the high level of this research, like the full research is now in a blog post on our site. Here's where you can... "51:12 DS: Totally. Yeah.51:13 AW: And I think... I feel like you do a good job of that or finding something that continues the conversation that... Or even if you're speaking at an event, and then... That's where we're more evolving to, is we wanna speak and we wanna find out, can we have a booth there, or let's bring a salesperson there anyway so that they can be the... Have an opportunity to close or find out who's interested in it, because sometimes just the talk alone, yes, it'll generate exposure and buzz and get you out there, but if you don't have some type of mechanism to push it down the sales funnel or to get more out of it, you're definitely wasting the momentum that you're building with it.51:52 DS: Yeah, that's actually a big part of my marketing plan for these auto dealer conferences, right? So I'm presenting this research where I'm gathering all of this data on auto dealers across Canada. These are all Canadian-based conferences. And so then I'm gonna present like, these are the statistics for auto dealers in Canada on using these different features, and this is why you wanna be using, this is how you wanna be using them, and... So I was only able to talk about this for 20, 30 minutes, and then we're gonna have a great resource on our website that I'll send people to at the end of it. So it's exactly what you just said, that's my plan for these auto dealer conferences.52:26 AW: Yep. Now, no different than the pages on your website, you gotta have some type of a call to action or next step very visible. Make sure you have it in your talks, right. Not a salesy frontal "buy now or I don't like you," but something that progresses them the next step into your reunion.52:46 DS: Absolutely.52:47 AW: So we've talked a lot here, and that's what happens when we have so much downtime in between...52:54 DS: It's been like, yeah, six weeks? 52:54 AW: Yeah, and closing with one question, what's a marketing strategy or tactic that you haven't gotten to yet that you really feel like, oh, this is something I need to accomplish before 2019 is over? 53:09 DS: The big one for me is, last year I did this series, I called it the Whitespark Weekly, where I would make a little video of me talking about one small aspect of local search. And they were meant to be under 10 minutes, it was just me with a webcam doing a screen share showing a thing. And those were huge for us. Honestly, I saw very significant uptick in our business at that time, and there was a lot of sharing of our content and it was on such a weekly basis. Those were really massive for us and it's a marketing thing I can't wait to get back to. But my to-do list is so damn big, and every week goes by I'm like, "Dang it, I really wanna get another one of those videos done," but it's really hard for me to find the time, so I'm trying to figure out how I can block off some time and get back to doing those regular videos. Because the thing about that is like, I can get on a stage and speak to 200, 300, 400 people, but these videos, they can reach a much larger audience. And so doing that stuff on a regular basis can really build our exposure, and so I wanna get back into doing those videos. That's the biggest thing for me. It's the biggest marketing thing on my mind, especially as we start launching our platform and all of that stuff. It's gonna be great for us.54:30 AW: Sounds like you gotta leverage some prioritization there, Shaw.54:33 DS: I really do. I'm working on new calendaring systems and trying to figure out how to block off my time, yeah. How about you, what's your big thing that you wanna make sure that you're taking care of on the marketing space before the end of 2019? 54:47 AW: Yeah, I'm almost embarrassed about this, but retargeting. In today's day and age, you need to be doing it, and it's just something... We've had small discussions and talked about it, but have not launched it, and it's ridiculous in the landscape of what's going on out there not to lay that trail as people move on past you to put reminders in front of them to come back and check you out and to re-affirm the value prop and all those other things. So yeah, by far and away...[overlapping conversation]55:19 AW: Yeah, we need to get retargeting going before the end of the year. That is an absolute low-hanging fruit in today's marketing mix that sadly is just rotten fruit on the ground for us right now.55:31 DS: Oh, that's a great analogy. Yeah, totally. Same here, there's rotten apples all over Whitespark from not doing retargeting. So can I pick two? I wanna add that one to my list too.55:42 AW: Yeah, go ahead.55:43 DS: Retargeting, gotta do it.55:44 AW: Yep, go ahead. You can have two, and let's hold each other accountable and let's get it done before the year ends.55:49 DS: End of 2019, okay, good deal. You are gonna see my Whitespark Weekly videos start up before the end of 2019. I'm gonna commit to that.55:57 AW: Alright, make it happen.55:57 DS: Yep.55:58 AW: Alright, well, I think that's a wrap as we push an hour of time here for this episode. Thanks everyone for listening. I also wanna send a shout-out... Bunch of people at MozCon came up... I also received texts lately from people asking questions, so thanks to people like Noah Lerner... Will Scott said he binged all 10 of our episodes and they had some questions for me...56:22 DS: Thanks, Will.56:22 AW: On sales team and sales comp, yeah. So thanks, you guys, for reaching out. Continue to do so, you can tweet us any questions or topics you'd like covered. Hopefully none of you got worried that we were abandoning this after 10 episodes with the recent month of darkness. We'll get back on track and keep coming at you.56:44 DS: Yep, looking forward to it.56:45 AW: Alright, well, thanks everyone, and have a fabulous rest of your weeks until we talk to you again.56:58 DS: See ya.[outro music]

Patrick Stox, SEO specialist at IBM, says the importance of technical SEO may diminish over time, reasoning that, "The more stuff that Google fixes, the more stuff that Bing fixes on their end, the less things we actually have to worry about." Here's Stox's Insights session from SMX Advanced, in which he explains the parts of technical SEO that Google may have already figured out for you.

Casey Markee believes that good SEO rankings are all about one word: content. Through his company Media Wyse, Casey helps food bloggers and site owners optimize content and find the best sites to strengthen backlink profiles. Casey helps generate blog content that attracts substantial traffic, as demonstrated by his dozens of link bait and infographic content pieces ranking at the top of Google organic search results in many different niches. Casey's main specialty is conducting site audits, with an eye towards unraveling Google algorithmic penalty triggers, specifically: Usability, Panda, Penguin, and unnatural link identification and pruning issues. He has done hundreds of penalty site audits and has as many satisfied clients. Casey is also an accomplished, industry-recognized public speaker with conference credits including: MN Search Summit, SearchFest, SMX Advanced, Pubcon, Food Bloggers Canada, State of Search, and others. His true love lies in the professional SEO & Social Media training he provides through SearchEngineNews.com that has allowed him to personally train hundreds of individual digital marketers and dozens of in-house SEO teams on five different continents. SEO Myth Buster In this episode, Casey busts the following SEO Myths: Everyone should do video or they won't stay relevant If a big blogger is implementing something, then I should too The more I publish, the better off I am and Google will love me Having my site redesigned will boost my readership 404s are bad for my site Everyone should have an AMP version of their site Domain authority is crucial in algorithmic calculations Bounce rate and dwell time are important to Google Google ranks for exact keyword matching and focus keywords When I republish a post, I should change my URLs to match the new title Structured date is a factor that Google ranks for Don't use Jump to Recipeor Print to Recipebecause they lower revenue The more words you use in your post, the better Google likes it Sliders are user friendly and Google loves them

Cory Henke is the CEO and Founder of Variable Media and he just recently spoke at SMX Advanced and SMX West about YouTube and Facebook Video Ads. We covered a variety of topics in this episode including: Lean Back vs. Lean Forward environments - Facebook audience's tend to be lean forward while YouTube and TV have lean back audiences Vertical Video - it works and why you should try it Instagram Stories and IGTV The Differences between YouTube and Facebook in watch time and engagement All these topics and more, this week, on the EDGE!

No Follow Links for SEO Ranking; Stars, ratings, and surveys are not ranking factors; Local SEO agencies new agency dashboardPlus, Matt Cutts gets a lifetime achievement award at the SMX US Search Engine Award ceremony in Seattle at SMX Advanced. Googleoffers clarification on some points mobile. Google doesn't index images found within DIV tags. Anti-Social Media – the Three ways Facebook spies on you. Plus, a return appearance by acknowledged expert, sought after speaker and article contributor.Roger Montti .

No Follow Links for SEO Ranking; Stars, ratings, and surveys are not ranking factors; Local SEO agencies new agency dashboardPlus, Matt Cutts gets a lifetime achievement award at the SMX US Search Engine Award ceremony in Seattle at SMX Advanced. Googleoffers clarification on some points mobile. Google doesn’t index images found within DIV tags. Anti-Social Media – the Three ways Facebook spies on you. Plus, a return appearance by acknowledged expert, sought after speaker and article contributor.Roger Montti .

Thinking of attending an SEO conference? Britney Muller from Moz is a regular speaker at conferences around the world. She provides an insider view on the biggest SEO conferences, how they differ in size and format, and recommendations on how to take advantage of the experience. Learn about Search Love, MozCon, SMX Advanced, and others. If you are in the process of choosing a conference to attend, we hope this discussion will provide some great insights and advice. Also, don't miss out on the big news about Britney's pet duck!

RIP Jill Sampey; Google: Content Order, Position Placement Matters. Where you place your content on your page can impact your rankings.  Daron Babin got a couple cats. WebmasterRadio.FM just wanted to be sure everyone knows that.We're one of the 12 best!We're one of the 12 best! Vote early, vote often. Vote like a Ruskiebot with a stolen VPN. China cracks down on funeral strippers hired to entertain mourners, attract larger crowdsVahan Petrosyan explains how to take a WP site  from http to https and offers a bunch of shortcuts in an article that runs like a checklist. Great resource to bookmark, especially for newer SEOsAvoid an SEO Disaster During a Website Redesign and Pubcon Austin is on – SMX Advanced is upcoming! June 12 – 13 Seattle

RIP Jill Sampey; Google: Content Order, Position Placement Matters. Where you place your content on your page can impact your rankings.  Daron Babin got a couple cats. WebmasterRadio.FM just wanted to be sure everyone knows that.We’re one of the 12 best!We’re one of the 12 best! Vote early, vote often. Vote like a Ruskiebot with a stolen VPN. China cracks down on funeral strippers hired to entertain mourners, attract larger crowdsVahan Petrosyan explains how to take a WP site  from http to https and offers a bunch of shortcuts in an article that runs like a checklist. Great resource to bookmark, especially for newer SEOsAvoid an SEO Disaster During a Website Redesign and Pubcon Austin is on – SMX Advanced is upcoming! June 12 – 13 Seattle

Today on SEO 101 the guys talk about a plethora of differnt topics from good to noindex. Google Flags User Submitted Store Hours in Local Knowledge Panel. Google is now showing when a user submits hours that don't match the hours either Google has added or that the business has submitted, and flags them clearly as being different hours that someone has submitted.  Google began rolling out a job search feature in Google Search. Shortly after, they announced the job posting schema which was being tested for some time. In short, this feature allows you to search Google for jobs or specific types of jobs or location of jobs and get job listings directly in the search results. Also Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages. Plus your Questions, all today on SEO 101. 

Today on SEO 101 the guys talk about a plethora of differnt topics from good to noindex. Google Flags User Submitted Store Hours in Local Knowledge Panel. Google is now showing when a user submits hours that don’t match the hours either Google has added or that the business has submitted, and flags them clearly as being different hours that someone has submitted.  Google began rolling out a job search feature in Google Search. Shortly after, they announced the job posting schema which was being tested for some time. In short, this feature allows you to search Google for jobs or specific types of jobs or location of jobs and get job listings directly in the search results. Also Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages. Plus your Questions, all today on SEO 101. 

Today on SEO 101 the guys talk about a plethora of differnt topics from good to noindex. Google Flags User Submitted Store Hours in Local Knowledge Panel. Google is now showing when a user submits hours that don’t match the hours either Google has added or that the business has submitted, and flags them clearly as being different hours that someone has submitted.  Google began rolling out a job search feature in Google Search. Shortly after, they announced the job posting schema which was being tested for some time. In short, this feature allows you to search Google for jobs or specific types of jobs or location of jobs and get job listings directly in the search results. Also Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages. Plus your Questions, all today on SEO 101. 

Somehow I had no episode for this week’s show. So I said, “as an SEO myself, what do I really want to know about right now that I can share with my listeners ?” The answer I kept coming to was “what happened at SMX Advanced that I need to know about for the SEO work […] The post 073: The Top Takeaways Revealed From SMX Advanced 2017 w/Marie Haynes appeared first on Evolving SEO.

Bill is the President of Back Azimuth Consulting, a company focused on using proven custom tools, tactics and strategies to help other companies identify missed opportunities that lead to significant traffic and revenue gains. Considered one of the top thought leaders in global search engine marketing, Hunt has spoken at conferences in over 30 countries including SMX Advanced. Hunt is frequently asked to advise on how to effectively leverage enterprise and global search marketing and social media strategy. Hunt is the co-author of the bestselling book Search Engine Marketing, Inc. Driving Traffic to Your Companies Web Site. He also writes columns for Search Engine Watch And Search Engine Land.

Bill is the President of Back Azimuth Consulting, a company focused on using proven custom tools, tactics and strategies to help other companies identify missed opportunities that lead to significant traffic and revenue gains. Considered one of the top thought leaders in global search engine marketing, Hunt has spoken at conferences in over 30 countries including SMX Advanced. Hunt is frequently asked to advise on how to effectively leverage enterprise and global search marketing and social media strategy. Hunt is the co-author of the bestselling book Search Engine Marketing, Inc. Driving Traffic to Your Companies Web Site. He also writes columns for Search Engine Watch And Search Engine Land.

Looking for something interesting to listen to this week? You’re in luck because our guest is digital marketing professional Casey Markee, founder of the San Diego-based SEO consultancy Media Wyse. A noted speaker with credits including Pubcon, Camp Blogaway, Food Bloggers Canada, State of Search, SMX Advanced, MN Search Summit and others, Casey has over 16 years of direct SEO, link building, site auditing. and social media experience. In his career, he has consulted for dozens of companies across five continents.

Looking for something interesting to listen to this week? You’re in luck because our guest is digital marketing professional Casey Markee, founder of the San Diego-based SEO consultancy Media Wyse.A noted speaker with credits including Pubcon, Camp Blogaway, Food Bloggers Canada, State of Search, SMX Advanced, MN Search Summit and others, Casey has over 16 years of direct SEO, link building, site auditing. and social media experience. In his career, he has consulted for dozens of companies across five continents.

The Industry’s Favorite SEO Podcast #EDGETALK : Darren Shaw – President & Founder of Whitespark Darren Shaw, President and Founder of Whitespark, joins us on the podcast this week. We wanted to connect with him after is Q&A session at SMX Advanced in June. We also were interested about his […] The post appeared first on .

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El Planificador de Palabras Clave de Google es una herramienta básica para empezar a optimizar tu blog. El SEO es fundamental para poder tener tráfico de calidad y triunfar con tu blog. El SEO está dentro de cualquier estrategia de Marketing Digital - Factores SEO: Títulos, descripción, contenido, enlaces (internos y externos) - Usa Wordpress. - Plugins de All in one, Yoast SEO (Solo uno) https://www.triunfacontublog.com/curso/seo/ - Cuidado con el SEO. Mismo trabajo puede disparar tus resultados - Las palabras clave o keywords. Muy importantes para - Google el motor de búsqueda más usado para recibir tráfico de calidad. Cómo salir en la primera página: https://www.borjagiron.com/seo/como-salir-en-la-primera-pagina-de-google/ - Cómo conseguir visitas de calidad (Escribe posts de calidad. Compara los resultados de la competencia. Escribe sobre algo que te guste. Para diferenciarse de la competencia diferénciate en un sector.) - Anuncios en los resultados. 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Segmentation and Smart Targeting as Tim Ash talks to Janet Driscoll Miller, the President and CEO of MarketingMojo, about creating personas, advanced targeting on Facebook and LinkedIn, and personalized content on your website to maximize conversions on mobile. Also find out about the Girl Scout’s plot to cover the world with their cookies…Janet Driscoll Miller brings over fifteen years of search engine marketing experience to Marketing Mojo and is considered a leading expert in her field. Janet has spoken at search engine and marketing conferences including SMX Advanced, Search Engine Strategies, MarketingProfs B2B and Pubcon, has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Marketing Mojo’s blog and Search Engine Land. Janet is also a frequent guest lecturer at colleges and universities including the University of Virginia and James Madison University.

Panda Pending, Constant Penguin, Cloaking via Mobile, Windows 10 update, Mobilegeddon bigger than anticipated or reported, plus a Matt Cutts retrospective at SMX Advanced. Plus, Jim Hedger and Dave Davies discuss Does Google Associate Unlinked Brand Mentions with Brand Sites for Ranking? Googles VR camera plans more than just GoPro partnership.

Panda Pending, Constant Penguin, Cloaking via Mobile, Windows 10 update, Mobilegeddon bigger than anticipated or reported, plus a Matt Cutts retrospective at SMX Advanced. Plus, Jim Hedger and Dave Davies discuss Does Google Associate Unlinked Brand Mentions with Brand Sites for Ranking? Googles VR camera plans more than just GoPro partnership.

Ross and John highlight Matt Cutts' SMX Advanced 2014 You and A where he discusses the Google PayDay Algorithm, Reconsideration Requests, Penguin Updates and more.Plus, the release of the Amazon Fire Phone: Bing gets a lot more exposure and a study says Google Universal Results Show Up For 85percentOf All Searches: Videos In 65 percent & Maps In 1 percent.Google Algorithm Changes for Fixing SpamMatt Cutts Announces Updates Coming to Google Penguin and Panda Algorithms and more from SMX West 2013Matt Cutts on Social Media Marketing for SEOMatt Cutts On What SEOs Can Expect From Google Coming UpMatt Cutts Goes to WashingtonGoogle Spam Algorithm Version 3.0 Launches TodayMatt Cutts: Panda Update Coming Friday, 'Big' Penguin Update Later This YearGoogle Begins Rollout Of Payday Loan Algorithm 3.0 Today by @mattsouthernGoogle's Cutts Talks of Updates to Penquin, Panda and More

Ross and John highlight Matt Cutts' SMX Advanced 2014 You and A where he discusses the Google PayDay Algorithm, Reconsideration Requests, Penguin Updates and more.Plus, the release of the Amazon Fire Phone: Bing gets a lot more exposure and a study says Google Universal Results Show Up For 85percentOf All Searches: Videos In 65 percent & Maps In 1 percent.Google Algorithm Changes for Fixing SpamMatt Cutts Announces Updates Coming to Google Penguin and Panda Algorithms and more from SMX West 2013Matt Cutts on Social Media Marketing for SEOMatt Cutts On What SEOs Can Expect From Google Coming UpMatt Cutts Goes to WashingtonGoogle Spam Algorithm Version 3.0 Launches TodayMatt Cutts: Panda Update Coming Friday, 'Big' Penguin Update Later This YearGoogle Begins Rollout Of Payday Loan Algorithm 3.0 Today by @mattsouthernGoogle's Cutts Talks of Updates to Penquin, Panda and More

Ross and John highlight Matt Cutts' SMX Advanced 2014 You and A where he discusses the Google PayDay Algorithm, Reconsideration Requests, Penguin Updates and more.Plus, the release of the Amazon Fire Phone: Bing gets a lot more exposure and a study says Google Universal Results Show Up For 85percentOf All Searches: Videos In 65 percent & Maps In 1 percent.Google Algorithm Changes for Fixing SpamMatt Cutts Announces Updates Coming to Google Penguin and Panda Algorithms and more from SMX West 2013Matt Cutts on Social Media Marketing for SEOMatt Cutts On What SEOs Can Expect From Google Coming UpMatt Cutts Goes to WashingtonGoogle Spam Algorithm Version 3.0 Launches TodayMatt Cutts: Panda Update Coming Friday, 'Big' Penguin Update Later This YearGoogle Begins Rollout Of Payday Loan Algorithm 3.0 Today by @mattsouthernGoogle's Cutts Talks of Updates to Penquin, Panda and More

Ross and John broadcast on location from SMX Advanced 2014 in Seattle , and they speak with the President of Stone Temple Consulting, Eric Enge and the CEO of Mobile Moxie, Cindy Krum.Related articles across the webMatt Cutts Announces Updates Coming to Google Penguin and Panda Algorithms and more from SMX West 2013Matt Cutts On What SEOs Can Expect From Google Coming UpJavascript and PageRank SculptingSEO 101 Q and ALive Blog: Matt Cutts Keynote Q&A At SMX Advanced 2014

Ross and John broadcast on location from SMX Advanced 2014 in Seattle , and they speak with the President of Stone Temple Consulting, Eric Enge and the CEO of Mobile Moxie, Cindy Krum.Related articles across the webMatt Cutts Announces Updates Coming to Google Penguin and Panda Algorithms and more from SMX West 2013Matt Cutts On What SEOs Can Expect From Google Coming UpJavascript and PageRank SculptingSEO 101 Q and ALive Blog: Matt Cutts Keynote Q&A At SMX Advanced 2014

Ross and John broadcast on location from SMX Advanced 2014 in Seattle , and they speak with the President of Stone Temple Consulting, Eric Enge and the CEO of Mobile Moxie, Cindy Krum.Related articles across the webMatt Cutts Announces Updates Coming to Google Penguin and Panda Algorithms and more from SMX West 2013Matt Cutts On What SEOs Can Expect From Google Coming UpJavascript and PageRank SculptingSEO 101 Q and ALive Blog: Matt Cutts Keynote Q&A At SMX Advanced 2014

Noteworthy Takeaways about Google Penguin 2.0 from the head of the Google web spam team Matt Cutts at SMX Advanced 2013 during his annual SMX Advanced 2013 You and A session. Jon discusses the session which featured topics including the Google Panda and Penguin Algorithms as well as Payday Loan Spam.

Matt Cutts on Pandas, Penguins and Payday Loan Spam as Ross and John run through the SMX Advanced 2013 You and A Session, plus Mobile Site Speed now a big ranking factor for Mobile Search; Eric Enge Site Crawling Test from SMX; Facebook Hashtags launched.

Matt Cutts on Pandas, Penguins and Payday Loan Spam as Ross and John run through the SMX Advanced 2013 You and A Session, plus Mobile Site Speed now a big ranking factor for Mobile Search; Eric Enge Site Crawling Test from SMX; Facebook Hashtags launched.

Matt Cutts on Pandas, Penguins and Payday Loan Spam as Ross and John run through the SMX Advanced 2013 You and A Session, plus Mobile Site Speed now a big ranking factor for Mobile Search; Eric Enge Site Crawling Test from SMX; Facebook Hashtags launched.

Takeaways from Matt Cutts at SMX Advanced 2013: Page Speed, Bounce Rate, Authorship, Panda Updates and more, Does page speed affect rankings? Bounce Rate; Is Short Term Social vs. Long Term Social overrated for SEO? Dave welcomes David Harry of SEO Training Dojo and Terry Van Horne of SEO Pros to break down what we learned this week.

Takeaways from Matt Cutts at SMX Advanced 2013: Page Speed, Bounce Rate, Authorship, Panda Updates and more, Does page speed affect rankings? Bounce Rate; Is Short Term Social vs. Long Term Social overrated for SEO? Dave welcomes David Harry of SEO Training Dojo and Terry Van Horne of SEO Pros to break down what we learned this week.

John fills us in on SMX Advanced 2012 including how Danny Sullivan confronted Matt Cutts during the You and A session about whether Google Panda or Penguin Algorithm Updates are meant to be penalties or they are simply algorithm updates, Transparency, and the ranking power of Google +1.Ross and John also discuss other headlines from the conference including Bing Webmaster Tools Revamped, Bounce Rates, Rel=Next/Prev, Local Changes, Businesses as Entities and Cross Domain Canonicalization.

John fills us in on SMX Advanced 2012 including how Danny Sullivan confronted Matt Cutts during the You and A session about whether Google Panda or Penguin Algorithm Updates are meant to be penalties or they are simply algorithm updates, Transparency, and the ranking power of Google +1.Ross and John also discuss other headlines from the conference including Bing Webmaster Tools Revamped, Bounce Rates, Rel=Next/Prev, Local Changes, Businesses as Entities and Cross Domain Canonicalization.

John fills us in on SMX Advanced 2012 including how Danny Sullivan confronted Matt Cutts during the You and A session about whether Google Panda or Penguin Algorithm Updates are meant to be penalties or they are simply algorithm updates, Transparency, and the ranking power of Google +1.Ross and John also discuss other headlines from the conference including Bing Webmaster Tools Revamped, Bounce Rates, Rel=Next/Prev, Local Changes, Businesses as Entities and Cross Domain Canonicalization.

Vanessa discusses the Panda 2.2 news that came out of the SMX Advanced 2011 conference, plus she gives her thoughts on Schema.org.

Ross and John discuss a post that discusses What Schema.org Means for SEO and Beyond. We also get some news from SMX Advanced 2011 that Ross attended, including search result studies from Covario and SEOmoz.

Ross and John discuss a post that discusses What Schema.org Means for SEO and Beyond. We also get some news from SMX Advanced 2011 that Ross attended, including search result studies from Covario and SEOmoz.

Ross and John discuss a post that discusses What Schema.org Means for SEO and Beyond. We also get some news from SMX Advanced 2011 that Ross attended, including search result studies from Covario and SEOmoz.

MySpace Senior Online Marketing Manager Tony Adam discusses his participation on the Ultimate Social Media Tools panel at SMX Advanced 2010.

Gregory Roper. Associate Director of Sales for the Bell Harbor International Conference Center, site of SMX Advanced 2010, gives his take on the state of conferences during the recession.

Mark Simon from Miva Merchant, an Ecommerce Software and Ecommerce Hosting provider based in San Diego, discusses his reasons for attending SMX Advanced 2010.

Gillian visit Microsoft AdCenter on the SMX Advanced 2010 show floor. We learn about their work using Bing, new advertising tools in the works and more.

Chris Elwell is President of Third Door Media, which organizes the SMX Conference Series. He tells us about the success of coming into SMX Advanced sold out, plus he gives us an overview of the sessions and the show floor.

Will Scott, President, Search Influence speaks with Gillian Muessig prior to his SMX Advanced 2010 presentation on Opening The Contracts Kimono: Translating Your Pricing Model To Legal Agreement.

Ross and John breakdown what was learned at SMX Advanced 2009, including Javascript, the comments made by Google's Matt Cutts on NoFollow and PageRank Sculpting, and the IIS SEO ToolKit.

Ross and John breakdown what was learned at SMX Advanced 2009, including Javascript, the comments made by Google's Matt Cutts on NoFollow and PageRank Sculpting, and the IIS SEO ToolKit.

Ross and John breakdown what was learned at SMX Advanced 2009, including Javascript, the comments made by Google's Matt Cutts on NoFollow and PageRank Sculpting, and the IIS SEO ToolKit.

Dave Davies returns from SMX Advanced 2009 and recaps the tradeshow including the comments that Google Engineer Matt Cutts on no follow and PR Sculpting

Dave Davies returns from SMX Advanced 2009 and recaps the tradeshow including the comments that Google Engineer Matt Cutts on no follow and PR Sculpting

Dave Davies talks with Ken Jurina of Epiar.com about the changes in the Google algorithm on location from SMX Advanced 2007.

Jim and Dave take a look back at the inaugural Search Marketing Expo with interviews from Dan Boberg, Director of Sales and Technology for YSM; TJ Kelly Director of Sales for Looksmart; and Cindy Krum of Blue Moon Works.

SEO Moz founder Rand Fishkin debate blogging disclosure based on Rand’s blog post titled “Full Disclosure: Assume the Position” plus they preview the upcoming SMX Advanced 2007 in Seattle.