Podcasts about urls

Quick Howto: ZIP Files Inside RTF https://isc.sans.edu/diary/Quick+Howto+ZIP+Files+Inside+RTF/32696/#comments Keeping the Internet fast and secure: introducing Merkle Tree Certificates https://blog.cloudflare.com/bootstrap-mtc/ Taming Agentic Browsers: Vulnerability in Chrome Allowed Extensions to Hijack New Gemini Panel https://unit42.paloaltonetworks.com/gemini-live-in-chrome-hijacking/

In this episode, I tackled the question submitted by Emily Kate: What sacrifices and shortcuts did you take in your podcasting journey, and did they work out well? A fantastic lineup of podcasters shared their wisdom, experiences, and favorite tools. Here's an organized list of all the contributors with their URLs, plus every resource/tool we mentioned to help you on your own podcasting path.Contributors & Their URLsEmily Kate :emilykatecreative.comKim Newlove ("The Pharmacist's Voice" & "Perrysburg Podcast")thepharmacistsvoice.comperrysburgpodcast.comRalph ("Ask Ralph Media Network")askralph.comIncludes shows: Financially Confident Christian, Grit and Growth Business, Truth Unveiled with Ralph, Content Creators AccountantTodd the Gator ("Guardian Down Roundtable")guardiandowncast.comKrista Lawley & Mark ("Practical Prepping Podcast")practicalprepping.infoResources & URLs MentionedOtter.ai – Transcription toolBitly – Link shortener/tracker/QR Code CreatorSwitchy – Link shortener/tracker/QR code creator (one time payment)Steve Stewart's Podcast Editor Finder FormPodcast Editors AcademyAuphonic – Audio processing & AI audio editingAudacity – Audio editing softwareOBS (Open Broadcaster Software)Descript – Audio editing & AI toolResound.fm – De-um tool & audio editingAppSumo – Deals platform (referenced for AI tools)Castmagic – AI show notes & content creationPodpage – Podcast website builderMusic Radio Creative – Jingles, music, and audio brandingSuno – AI-generated jingles/musicEcamm Live – Live streaming & recording software (Mac only)Alec Johnson / One Take Productions Ecamm Live MasterclassMagi – AI aggregation toolVoice Regen - AI Audio Clean Up ToolThe Audacity to PodcastThe Podcasters RoundtablePodcasters StudioMentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpagePodcast Hot Seat - Now Private Podcast AuditsThere are things your podcast is missing that often lead to you losing the audience you are attracting. I help make good podcasts GREAT. End the frustration with your podcast growth. Check out the Podcast Hot Seat Service Today.Podcast HotseatJoin the School of PodcastingMark from Practical Prepping had been podcasting for a while, but after joining the School of Podcasting, his podcast grew at a faster rate. His Facebook group has over 30,000 members! Join the School of Podcasting and get access to: Step-by-step tutorials An amazing podcast community Unlimited One-On-One Coaching Join today worry-free with a 30-day money-back guarantee!School of PodcastingQuestion of the MonthOne of our favorite questions, "What are your top podcasting pet peeves? You know the things that make you press fast forward, delete, or maybe even unfollow... share your frustration with these tactics along with a little bit about your show and your website (so I can add a link in the show notes). You can upload a pre-recorded version or press record on the website. I need your answer by March 27th, 2026Question of the Month

In this episode, Tim and Mikey break down the Atlanta Hawks' 135-101 win over the Portland Trail Blazers. The Hawks forced 17 turnovers and scored 30 points off those miscues. Atlanta built a double-digit lead in the first quarter and never relinquished it. Onyeka Okongwu led all scorers with 25 points, including shooting 9-of-15 from beyond the arc. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Palabras complicadas: Sistema.Un vertical.Arquitectura limpiaEs cómo está organizada tu web por dentro.Una arquitectura limpia significa:* URLs claras y lógicas
/marketing/seo/ en vez de /cat?id=7483* Jerarquía simple (máximo 3 niveles)* Enlaces internos coherentes* Sin cadenas de redirecciones* Sin páginas rotas* Sin duplicidadesEjemplo correctoInicio
→ Categoría
→ Subcategoría
→ ArtículoEstructura tipo:tudominio.com/marketing/seo/redirecciones-301Ejemplo desordenado:tudominio.com/?p=893&ref=home123Las grandes migraciones mal hechas en ecommerce han demostrado que cuando se rompe la arquitectura, el tráfico cae en semanas.Arquitectura limpia = autoridad bien distribuida.

In this episode, Tim and Mikey recap the Atlanta Hawks' 126-96 win over the Washington Wizards. The Hawks won their third-straight game behind Corey Kispert's career-high 33 points on 6-of-11 from deep. Atlanta looks to get back to .500 with a win against the Portland Trail Blazers on Sunday to close the homestand. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In a recent episode of the award-winning Consumer Finance Monitor podcast, Alan Kaplinsky was joined by Nick Bourke, Kate Griffin, and Ballard Spahr partner Joseph Schuster to discuss a groundbreaking new report from the Aspen Institute Financial Security Program: United We Stand: A National Strategy to Prevent Scams. The episode builds on Nick and Kate's prior appearance on the podcast last July, when the report was still in development. Now finalized, the report offers one of the most comprehensive frameworks to date for addressing what has become a systemic threat to American households and the broader financial system. The Scope of the Problem: A Systemic Threat Frauds and scams are no longer isolated consumer protection issues. According to the report, U.S. households are losing an estimated $196 billion annually to scams — roughly $1 billion every couple of days. One in five American adults reports having lost money to an online scam. As Nick Bourke explained, today's scams are: ·                 Technology-enabled ·                 Highly organized and industrialized ·                 Often operated by transnational criminal organizations ·                 Accelerating due to AI and faster payment systems The so-called scam "lifecycle" includes four stages: 1.     Lead – Hooking the victim 2.     Deceive – Building trust (often through impersonation or relationship-building) 3.     Bleed – Extracting funds 4.     Clean – Laundering proceeds, often through cryptocurrency or offshore channels Different sectors see only fragments of this lifecycle; social media platforms may see the "lead," financial institutions the "bleed," and law enforcement the "clean." That fragmentation allows criminals to scale operations while defenders remain siloed. Why Scams Are Rising Despite Heavy Investment As Kate Griffin noted, industry and government are investing heavily in prevention. Yet scams continue to grow. Why? ·                 Fragmentation across sectors: No single actor sees the entire attack sequence. ·                 Outdated reporting infrastructure: Federal systems at agencies like the FBI and FTC remain manual and technologically antiquated. ·                 Regulatory uncertainty: Financial institutions and technology platforms face unclear expectations about what data they can use and share. ·                 Speed of modern payments: Faster money movement means faster losses. Joseph Schuster emphasized that many financial institutions are strongly incentivized to prevent fraud as they often bear reputational and financial risk when scams succeed. But legal ambiguity, especially under statutes like the Fair Credit Reporting Act, can chill data-sharing and innovation. Core Recommendations from the Aspen Report The report outlines both high-level national reforms and granular operational improvements with more than 180 specific ideas. 1. Elevate Scam Prevention to a National Priority The report calls for: ·                 A designated federal lead (or "czar") to coordinate strategy ·                 A whole-of-government approach ·                 Clear national goals and metrics Without centralized leadership, enforcement and regulatory actions remain fragmented.  2. Modernize Law Enforcement Reporting Systems Federal reporting portals, including Suspicious Activity Reports (SARs), the FBI's complaint systems, and the FTC's databases, require modernization. The report recommends: ·                 Streamlined, automated reporting ·                 Backend data interoperability across agencies ·                 Advanced analytics and AI tools for enforcement 3. Establish Clear Duties to Act Paired with Safe Harbors One of the most important themes discussed was the need for: ·                 Clear expectations for banks, telecom companies, and digital platforms ·                 Safe harbors that protect companies when sharing scam intelligence in good faith Countries like Australia have already codified such frameworks. The U.S. has yet to establish similarly coordinated standards. 4. Build a Cross-Sector Information-Sharing Ecosystem Effective scam prevention requires: ·                 Exchange of scam indicators (malicious URLs, compromised phone numbers, device patterns) ·                 Interoperable information-sharing platforms ·                 Privacy-preserving architecture ·                 Legal clarity to mitigate antitrust and consumer reporting concerns Joseph noted that industry appetite for collaboration is strong but clarity and guardrails are essential. 5. Consider a U.S. National Anti-Scam Center The report explores the idea of a centralized "front door", potentially something like stopscams.gov, that would: ·                 Serve as a national reporting hub ·                 Provide victim resources ·                 Facilitate coordination among law enforcement ·                 Support public education campaigns Social Media and Platform Responsibility The discussion also addressed the evolving role of digital platforms. Scam activity frequently originates through: ·                 Paid advertisements ·                 Dating applications ·                 Direct messaging ·                 Fake investment websites Compared to banks, social media companies operate within a less clearly defined regulatory structure. Courts are increasingly developing theories of "platform liability," but statutory clarity is lacking. The report urges policymakers to define reasonable expectations for platforms — paired with safe harbors and practical tools that empower prevention rather than merely assign blame. What Happens Next? The key question: who implements this strategy? Kate Griffin emphasized that this is a whole-of-society problem requiring coordinated action by: ·                 Federal leadership ·                 Congress ·                 Financial institutions ·                 Telecom and digital platforms ·                 Law enforcement ·                 Civil society There have been encouraging developments, including: ·                 Treasury and State Department sanctions targeting transnational scam networks ·                 A joint DOJ–FBI–Secret Service initiative targeting Southeast Asian scam operations o   But much more remains to be done. Nick Bourke suggested that, one year from now, real success would include: ·                 A designated federal anti-scam lead ·                 A congressional commission ·                 Measurable national prevention goals ·                 Corporate adoption of formalized anti-scam strategies Joseph Schuster added that industry innovation is ongoing, particularly in artificial intelligence, biometrics, and authentication, but warned that fragmented state-level regulation could complicate progress. Key Takeaways Alan Kaplinsky closed the episode with several important observations: ·                 Fraud and scams are now a systemic threat, not a niche compliance issue. ·                 Prevention, not just reimbursement, must be the organizing principle. ·                 Coordination matters as much as authority. ·                 Good-faith companies need regulatory clarity, not just enforcement pressure. ·                 Reducing scams strengthens trust in the U.S. financial system and digital economy. The Aspen report reframes the debate. Rather than assigning blame, it calls for aligned incentives, shared responsibility, and coordinated national action. If the title of the report, United We Stand, becomes reality, the United States may finally begin to bend the curve on one of the most costly and fast-growing threats facing consumers today. For more insights on consumer financial services developments, visit Ballard Spahr's Consumer Finance Monitor blog and explore the full Aspen Institute report here. Consumer Finance Monitor is hosted by Alan Kaplinsky, Senior Counsel at Ballard Spahr, and the founder and former chair of the firm's Consumer Financial Services Group. We encourage listeners to subscribe to the podcast on their preferred platform for weekly insights into developments in the consumer finance industry.

In this insightful episode of the We Don't PLAY!™️ Podcast, host Favour Obasi-ike, MBA, MS demystifies the critical evolution of search in the age of artificial intelligence, focusing on a concept she terms "AI SEO 101." The central theme revolves around the distinction and strategic importance of closing both prompt gaps and keyword gaps to secure valuable brand citations. While traditional SEO has focused on optimizing for short, fragmented keywords (e.g., "best travel deals"), the rise of conversational AI assistants like ChatGPT and Perplexity has given birth to the prompt—a longer, full-sentence query (e.g., "What are the best international travel deals for a family of four in summer 2026?").Favour argues that many businesses are unprepared for this shift, leaving a "prompt gap" in their content strategy. While they may have content targeting keywords, they lack the in-depth, conversational, and authoritative answers that AI models seek when responding to user prompts. The ultimate goal for any brand is to become a direct brand citation in an AI-generated answer, a feat achieved only by providing comprehensive, well-supported information. As Favour compellingly states, the answers provided by AI are sourced directly from the content available on the web: "Where are those responses AI is getting coming from in the first place? They're coming from your website."The core of the strategy lies in recognizing that your website is the foundational pillar of your digital presence. To bridge the prompt gap, Favour advocates for a robust pillar-cluster content model. This involves creating a main "pillar" page that exhaustively answers a primary customer question, supported by numerous "cluster" pages that explore related sub-topics in detail. This creates a dense, interconnected web of expertise that signals authority to search engines and AI alike. The episode emphasizes a shift from merely creating blogs to creating comprehensive resource hubs, complete with FAQs, multimedia content, and evidence-backed claims, much like a digital research paper.Favour provides a clear action plan: identify the core questions your audience is asking, build out content that answers them conversationally and in-depth, and structure this content logically on your website. She also touches on the technical side, noting that URLs should remain concise and keyword-focused, while the content on the page should be rich and prompt-focused. Ultimately, the episode is a powerful call to action for businesses to stop dwelling on information and start implementing a forward-thinking content strategy. By treating your website as a definitive library of answers, you can close the gaps in your SEO strategy and ensure your brand not only survives but thrives in the new era of AI-powered search.Key TakeawaysPrompts vs. Keywords: A prompt is a conversational, full-sentence question (10-25 words) posed to an AI, whereas a keyword is a short, fragmented search query (2-5 words) used in traditional search engines.The Goal is Brand Citation: In the new landscape of AI search, the primary objective is to have your brand and website cited directly as the authoritative source in an AI-generated answer.Your Website is the Foundation: All digital roads lead back to your website. It is the most critical asset for building authority and providing the in-depth answers that AI models are looking for.Close the Prompt Gap with Conversational Content: To appear in AI search results, you must create content that directly and comprehensively answers the full questions your audience is asking, not just targets keywords.Adopt a Pillar-Cluster Model: For each major question your audience has, create one main "pillar" page with a complete answer and support it with multiple "cluster" pages that cover related sub-topics. This builds a powerful web of expertise.Content as a Resource Hub: Think of your content less like a series of blog posts and more like a library of research. Support your answers with data, evidence, multimedia, and links to other authoritative sources to build trust and credibility.Action Over Acronyms: While understanding terms like AEO (Answer Engine Optimization) is useful, the focus should be on the practical implementation of creating high-quality, question-answering content.Memorable Quotes"A prompt is keywords in confirmation of the context that has been started by conversation.""You can't say a brand without connecting a website.""Where are those responses AI is getting coming from in the first place? They're coming from your website.""Don't be in a place where you're dwelling on information and not taking action on implementation.""15% of new searches every day out of at least 8.5 billion searches a day are new, including yours.""You don't put a prompt in your URL, you put a keyword in your URL.""You're not just creating blogs, you're creating calls to action."Frequently Asked Questions (FAQs)What is the main difference between a prompt and a keyword? A prompt is a long, conversational question asked to an AI, while a keyword is a short, fragmented phrase used in a traditional search bar. Your content strategy needs to address both.Why are brand citations important in AI SEO? A brand citation is when an AI search tool names your website as the source of its information. It positions your brand as a trusted authority, driving traffic and credibility.Is blogging still relevant in 2026? Yes, absolutely. However, the format has evolved. Modern blogging should focus on creating in-depth, conversational articles that function as answers to user prompts, effectively turning your blog into a resource hub or "audio blog."How do I start closing the prompt gap on my website? Begin by identifying the most common and important questions your customers ask. Then, create comprehensive content (like a detailed FAQ page or a pillar article) that answers these questions thoroughly and links to supporting cluster pages.What is the pillar-cluster model? It's a content strategy where you create one major "pillar" page that covers a broad topic in-depth. You then create multiple "cluster" pages that address specific sub-topics related to the pillar, with all cluster pages linking back to the main pillar page. This structure organizes your content and signals deep expertise to search engines.Timestamps[00:00] Introduction: AI SEO 101 - Prompt Gaps vs. Keyword Gaps.[01:35] Defining a "Prompt": A conversational query of 10-25 words.[02:48] Defining a "Keyword": Traditional short, medium, and long-tail search terms.[05:52] The Central Role of Your Website in Brand Citations.[06:34] How Search Engines Match Pages to Queries.[07:17] Core Concept: A prompt is "keywords in conversation."[08:03] The Solution: Closing the gap with conversational, FAQ-style content.[09:43] Strategy Deep Dive: The Pillar-Cluster content model (1 Pillar + 9 Clusters).[15:02] Where AI Gets Its Answers: Your website is the source for LLMs.[16:02] Building Authority: Go beyond facts and support claims with experience and evidence.[19:00] Your website is the common thread in all customer interactions.[20:44] Technical SEO Tip: Use keywords in your URLs, not long prompts.[22:36] Market Opportunity: 15% of the 8.5 billion daily searches are entirely new.[23:38] Content with Purpose: Your content should create calls to action, not just exist as a blog.[24:14] Closing Remarks & How to Connect.[25:12] Podcast Outro.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Tim and Mikey break down the Atlanta Hawks' 119-98 blowout win over the Washington Wizards. Atlanta forced Washington into 20 turnovers and dominated the glass 61-41. Jonathan Kuminga scored a season-high 27 points with seven rebounds and four assists. Jalen Johnson suffered a left hip flexor injury and did not return after the first quarter. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Tim and Mikey recap the Atlanta Hawks' 115-104 win over the Brooklyn Nets. The Hawks trailed by 11 points early in the fourth frame, but they closed on a 15-0 run to secure the victory. Jalen Johnson, CJ McCollum, and Dyson Daniels led Atlanta's comeback over the final eight minutes. Johnson led his squad with 26 points and 12 rebounds. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This and all episodes at: https://aiandyou.net/ . In 2023 a global movement called Pause AI started, advocating for a pause in the development of powerful AI, and on the show we have its co-founder, Holly Elmore. Their website says “We call for a prohibition on the development of superintelligence, not lifted before there is broad scientific consensus that it will be done safely and controllably, and strong public buy-in.” Holly is the founder of the Pause AI US group, and has organized protests in their name. She was formerly an evolutionary biologist, with a PhD from Harvard. We talk about what the Pause movement stands for, overlaps with animal welfare strategies, why pausing is an effective aim and why we need it, the pros and cons of limiting AI training by compute metrics, and comparing AI safety to the airline industry. All this plus our usual look at today's AI headlines! Transcript and URLs referenced at HumanCusp Blog.        

In this episode, Tim and Mikey break down the Atlanta Hawks' 97-128 loss to the Miami Heat. The Hawks shot just 20-of-58 on 2-pointers and lost the points in the paint 38-72. Atlanta could not stop Miami from getting downhill throughout the game. Jalen Johnson led the Hawks with a 16-point, 16-rebound, 11-assist triple-double but shot 6-of-22 from the field. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Since you're here, welcome to the most chaotic description box in the history of this channel. You wanted links? We have links. Links for days. Links to things we didn't even know we had links for.

In this episode, Tim and Mikey recap the Atlanta Hawks' 117-107 victory over the Philadelphia 76ers. The Hawks held Philadelphia to just 38 points in the paint and 38% shooting, and they won the points off turnovers 22-9. Jalen Johnson led his squad with 32 points, 10 rebounds, and five assists, while CJ McCollum scored 23 points off the bench. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Since you're here, welcome to the most chaotic description box in the history of this channel. You wanted links? We have links. Links for days. Links to things we didn't even know we had links for.

How AI Agents are Disrupting the AdTech Landscape Semantic content classification driven by AI agents is currently transforming digital advertising and B2B content monetization as we know it. When leveraged the right way, marketers can classify B2B content into actionable signals and find the most relevant content across the open web. This shift toward AI-native advertising allows for a more sophisticated approach to targeting that moves beyond traditional cookies. So, how can brands strategically implement these tools to generate impactful results, and what does the rise of autonomous agents mean for the future of your digital marketing strategy? That's why we're talking to Brendan Norman (Co-Founder and CEO, Classify), who shares his expertise and experience on how AI agents are disrupting the AdTech landscape. During our conversation, Brendan discussed the evolution of digital advertising and the critical integration of AI and cloud-based tools to automate manual tasks and improve campaign optimization. He also elaborated on the massive shift from human-centric to agent-centric traffic, predicting that agent traffic will surpass human traffic within 18-24 months. Brendan also explained why he believes that the future belongs to marketers who can blend audience and contextual signals to monetize human and agent attention. He highlighted how new AI-native tools are democratizing advanced ad tech, significantly reducing costs and improving efficiency for large and small advertisers. https://youtu.be/yVobWZTmwco Topics discussed in episode: [03:01] Beyond Keywords: How semantic understanding allows advertisers to target the nuance of a page (like “snow removal” vs. just “winter”) rather than broad categories.  [06:46] Optimizing for AI Agents: Why “Generative Engine Optimization” (GEO) complements traditional SEO, and how brands must prepare for agents retrieving information instead of humans.  [12:34] The Shift in Web Traffic: The prediction that agent traffic will surpass human traffic on the web in the next 6 to 24 months.  [15:50] The Power of Context + Audience: Why the best advertising strategy combines who the user is (audience) with what they are consuming in the moment (context).  [20:47] Democratizing Ad Tech: How AI agents and new frameworks will allow smaller brands with smaller budgets to access sophisticated programmatic advertising tools.  [26:54] High-Fidelity Curation at Scale: How AI reduces the cost of processing massive data sets, making real-time optimization and curation accessible and sustainable.  [33:44] The “Middleman Tax”: A look at the inefficiency of current ad tech where only 35 cents of every dollar reaches the publisher, and how AI can fix this.  Companies and links mentioned: Brendan Norman on LinkedIn  Classify  Bluefish AI Agentic Advertising Org  IAB Tech Lab Transcript Brendan Norman – Classify, Christian Klepp Brendan Norman – Classify  00:00 I think overall, jobs will change. I think that people will have to spend a lot less time doing a lot of the manual, rote tasks that they’re doing today. You know, kind of in parallel with what we’re seeing in terms of vibe coding and people’s ability to build product really quickly, design new web pages really quickly, like get ship things out quickly. I think a lot of the infrastructure layer tools, or just call them like, like, chatGPT style, cloud based tools, LLMs (Large Language Models), we’ll see a lot deeper integration into existing advertising product. And what that does is it helps democratize the whole ecosystem. So I think it frees up people’s time, you know, to not have to do a lot of the basic administrative, you know, reporting, manual, campaign, optimization type stuff, and it will help service a lot better insights. Ultimately, I think the industry grows, and I think it scales even faster and cautiously, optimistically. I think that we, we will have back to building on the curation piece, and, you know, the advertiser, outcomes piece, publisher monetization piece, user experience piece, I think that all those things will increase. Christian Klepp  01:07 When done the right way and leveraging the right approach and technology, you can classify B2B content into actionable insights and find the most similar content across the open web. So how can this be done the right way, and what role do B2B Marketers play? Welcome to this episode of the B2B Marketers in the Mission podcast, and I’m your host, Christian Klepp. Today, I’ll be talking to Brendan Norman about this. He’s the Co-Founder and CEO of Classify, a software that organizes the world’s digital content, making a privacy, safe, searchable and monetizable. Tune in to find out more about what this B2B Marketers Mission is, and off we go. I’m gonna say Mr. Brendan Norman, welcome to the show. Brendan Norman – Classify  01:49 Thanks for having me, Christian. Christian Klepp  01:51 Great to have you on. I’m really looking for this conversation because, man, like you know, in our previous discussion, besides talking about snow and bad weather, we did have, we did have we did have some interesting discussions around, I’m going to say, AI machine learning, and how that all has some kind of like strong correlation to content. So let’s just dive in. I’m going to start with the first question here. So you’re on a mission to help publishers increase monetization potential and advertisers target the most relevant, curated inventory. So for this conversation, I’m going to focus on the following topic, and we can unpack it from there. So how B2B brands can optimize their own content. And you know, let’s be honest. Brendan, who the heck doesn’t want to do that, right? So your company classify, if I remember correctly. It’s a software that organizes the world’s digital content, making it privacy, safe, searchable and monetizable. So here’s the two-pronged question I’m happy to repeat. So first one is, walk us through how your software does that and B, how does this approach benefit? B2B companies looking to optimize their own content? Brendan Norman – Classify  03:01 Historically, how a lot of content gets categorized, classified, organized, it’s fairly unsophisticated, and it’s been fairly unsophisticated for a long time, just because, you know, the technology is difficult to do, and we haven’t really had the foundational ability to understand it in a way like a human understands it until fairly recently, and do it at Deep scale. So good analogy for this question is like, if you were having a we were having a conversation just a minute ago about the snow, you know, happening in Canada, and how cold it was and how much snow you got, and, you know, also around the fact that, like you had to shovel your driveway, you have a snow blower you were putting the snow. There’s a lot of different nuance to that conversation. I as a human, and most humans, are able to interpret all of that nuance and kind of positively negatively, understand that there’s a snow blower involved in that snow blower was used to remove the snow historically that conversation, you know, if it was just a blob of text, or if it were a web page, the the basic technology to understand it would have reduced it down to a category like snow or maybe winter, and that’s it, and that’s all the targeting that would have happened to that page. So our conversation, you know, gets transcribed. It gets put on a blog, or it gets put on a news site. The only thing that a machine could understand about it was, you know, snow and then potentially a keyword, tagged snow blower. And that’s all so we took a very different one. One of the reasons why you know that that makes it challenging for advertisers and also for publishers. If you’re the publisher of that content, you’re not able to help advertisers really understand the nuance to like, what are we talking about here? Because maybe an advertiser wants to sell snow blowers for that specific site. Maybe they’re looking to sell ski and since we were talking about removing snow from a driveway, probably not the best application to go sell skis on. What is helpful is to deeply understand all the nuance to like we were talking about a driveway. We were talking about removing snow from that driveway. So we invented, you know, a much better, more sophisticated way to scrape content, classify it according to all of the different, you know, nuances semantic understanding much more like a human would, and then embed all of those different, you know, semantic understandings into, you know, this, this, this file, and then we organize that in a way that makes it searchable and kind of understands all the relationships very quickly. And what that does is it helps advertisers, like if you know, I’m Honda selling snow blowers, which they make, arguably the best snow blower in the market, if they’re looking to reach people that are talking about snow removal from the driveway, they can very quickly see the list of all the different URLs across the internet, and they can build, you know, a deal ID, or they can build a targeting, contextual targeting segment to specifically pinpoint those very specific web pages. And that’s kind of how the technology works, and then also, also why it’s relevant to advertisers. Christian Klepp  06:21 Thanks so much for sharing that Brendan that definitely helps us give, you know, some perspective into, like, what your software does. And you know, just, I’m asking you this from, from somebody who probably has learned to write one or two lines of code, and that’s as far as my dev skills go. But like, how, how is your software different from like GEO (Generative Engine Optimization), or is there some kind of overlap? Brendan Norman – Classify  06:46 It’s fairly complementary. I mean, the problem that GEO, you know, is trying to solve, and we’ve got good friends, advisors, you know, like at Blue Fish AI and like, a really cool company, Andre, I worked with him at live rail. He was the co-founder back then, before we got acquired by Facebook, you know. And I think that the problem that they’re trying to solve is going back to that it was just stay on Honda snowblowers. They’re trying to help Honda understand how they’re represented inside of, inside of an LLM or inside of a chat bot. And what they also do is they help these companies restructure their pages for, you know, better representation inside of the other end of like a chatGPT or a cloud answer. So it is kind of SEO (Search Engine Optimization), but for the generative world where we sit on is kind of on a different side of that. It’s very complimentary, though, and we’re deeply understanding content at scale, and that’s helping, you know, the advertiser understand where to position their ad. We’re also just, you know, very quickly, moving into this new space of, traditionally, advertising technology is focused on a human going to a web page, reading that content, reading the article, watching a video, you know, whatever that content looks like, and then helping the right advertisers show up in a contextually relevant way, so that the human will click on that ad, and they’ll go to another web page, they’ll buy the thing, whatever somebody wants to sell. A very recent development, so back up a year or so, you know, chatGPT Claude when they’re out and their agents and their bots are scraping like going out to the web and they’re retrieving information. They’re doing it to train their models to make their models better at answering questions. But now, you know, fast forward to today. They’re actually spending more time just going to content and then using that content to answer a specific question. So like, what’s the best recipe for, you know, creating soft shell craps. It’ll query a couple different web pages. It’ll find that, it’ll retrieve that information and bring it back that that is not being monetized today. And there’s a really interesting thing that we’re, you know, we’re starting to work on, which is monetizing the attention of an agent. And, you know, it’s, there’s a lot to figure out, but it’s kind of like the early days of a web browser, and like early days of search, when humans would go, you know, to a search engine, they would pop in some keywords, or, like, right out of search, and then, you know, Google would look at their entire index of the web, which was an algorithm that was weighted based on the number of different contextual relevancy plus the number of connections between web pages. So a web page that I might have published in geocities.com that nobody else would link to, Christian Klepp  09:50 wow, GeoCities like… Brendan Norman – Classify  09:54 Throwing way back remember the days of like writing like HTML and you know, creating that, you know, looping in some type of image because nobody else had linked to that, like personalized page that you built, it would never get shown up. And, you know, the top 20 or 30 or probably even couple 1000, or maybe even 100,000 search results. So their algorithm was about contextual relevancy, plus the number of links that other pages that had to your page. And then they started to include advertising in that. So early days of ads in search were literally anything, you know, it’s any advertiser that wanted to advertise to you, and they were just kind of choosing the highest price, trying to figure out, you know, how do we make money? And then it evolved into much more contextually relevant ads and sponsored post or sponsored advertisements. So now you know, if you’re searching for, like, what’s the best, you know, LLM or chat bot, you’re probably going to see a sponsored ad from, you know, Claude and Perplexity and chatGPT. Now you’re also going to see the search results underneath those. What’s changing about that kind of rapidly is how we’re influencing because humans are spending less time going there and doing that, and also within Google, Gemini is also surfacing some AI summary quickly and kind of superseding that, creating a chatGPT experience inside of Google, which is a brilliant way to do it also. But a lot of human interaction with the web now is humans going to chatGPT going to cloud asking questions and kind of treating it like we used to treat search back in the day. So influencing that, influencing that agent, going out to the web and sitting in between. That is another really interesting way that you can help an advertiser tell that story, not necessarily to a human but to the agent who’s retrieving the information and then bringing it back to the human, Christian Klepp  11:56 Right, right, right? And if we’re talking about content, it’s, you know, doing it in such a way that the content shows up in the AI search. Brendan Norman – Classify  12:04 Exactly. Christian Klepp  12:05 Because everybody, everybody’s got those now, right, like Google or Bing, or whatever, they’ve got the, they’ve got the AI summary at the at the very top of the page, right when you, when you, when you key in something. Brendan Norman – Classify  12:17 Yeah. Christian Klepp  12:18 Okay, fantastic. I’m gonna move us on to the next question about because we’re on the topic of optimizing content. So what are some of the key pitfalls that like B2B Marketers and their content teams? What should they be mindful of, and what should they be doing instead? Brendan Norman – Classify  12:34 That would be actually a better question for some of the GEO companies and something like more SEO focused companies about how to specifically optimize like your content. It’s a great question. I haven’t spent as much time, you know, deeply thinking through that. And the problem that we’re trying to solve is more of, you know, at scale, what is the semantic understanding of like, how somebody has built their page and or construct the video, as opposed to advising them on what they should do? You know, to think about it in a way that’s either more engaging. I would pivot that question more to the Geo and SEO focused folks, yeah, but super high level. I mean realizing that now web has two primary users of traffic. There’s humans who are bouncing or reading a, you know, web page or watching a video. But there’s also agents. And now the scale is like, changing very, very quickly. So you know, in the next year, two years, everybody will have lots of agents, kind of doing things on the back end for them. And, you know, we believe that, you know, in the next what, 6,12,18,24 months, Agent traffic will surpass human traffic on the web. So realizing that there’s these kind of two layers that one, humans see a web page and nice pretty pictures, and, you know, they see the layout great, but also having a web page that’s optimized in HTML, markdown, JSON, in ways that agents consume that, and then also knowing the different types of agents. So the cool thing that we’re building right now, in addition to this content graph of all the content, which is effectively like a understanding all the context between the content. It’s a mouthful, an agent graph that helps to inform this is an agent coming to my site. So in a lot of ways, it’s very similar to the folks who over the last decade or so, have built these identity graphs or audience graphs, and they know that like you, Christian versus me, Brendan, they’ve got some profiling on us. They understand our search history, our retargeting, our purchase intent, a lot of things that they’re appending to like you as a specific profile or an IP address. The rapid evolution of all this is mapping out the land. Landscape of different agents, where they come from, and then the personalization of these agents, and basically applying a lot of the similar logic that we’ve used for identity graphs and for audience graphs towards agents to help understand, how do you modify the content on the back end that humans never see, so that when they’re retrieving information, interacting with the content they’re doing it, you’re presenting in a really thoughtful way that drives like the answers and the results that you want to Christian Klepp  15:33 right, right? No, absolutely, absolutely. And in our previous conversation, you talked a little bit about contextual versus audience targeting. So and I mean, I’ve asked you this back then, but do you think one is better than the other, or do you think that they can work together? Brendan Norman – Classify  15:50 They should absolutely work together. Christian Klepp  15:52 And why? Brendan Norman – Classify  15:54 The reason, the reason is, you know, knowing who you are is a very important piece to the puzzle. Like, and if you even take a step back, like, what’s the whole point of advertising? Like, the whole point of advertising is storytelling, so that a brand or a service or a company can help market their brand service to the right person they’re trying to sell them something. The cool thing about the internet is we all now have this, you know, basic shared awareness that, like, there are certain things that are paid for on the internet, certain types of content that are gated. I might buy a subscription to The Economist, you know, I pay Claude a certain amount of money, a lot to be able to use it, you know, a lot and chatGPT, and then a lot of the web is free. Facebook is free, Tiktok is free, Instagram is free, LinkedIn is free. But the economics, it’s very expensive to run these businesses, so they have to, you know, support it through advertising. Ideally, you know, there’s a couple of ways to think about it, and there’s one camp of people on the internet who think that advertising is a necessary evil or a last resort, you know, we just cram it in there and make some money. There’s another camper of folks who actually think that it can be additive to the experience. And one of the reasons why, you know, it’s kind of a meme, and you always hear people talking about, you know, I didn’t need this thing, but I saw an ad for it on Instagram, and just had to buy it because it was really cool. The reason why that exists is that their advertising is phenomenal, and the targeting and optimization is phenomenal. And why it’s phenomenal on the back end is it knows a lot about you know me, who I am, what I’m interested in, based on my history, what I’ve been engaging with, where I’m spending time, you know, what I’m looking at, but it also knows specifically when I’m looking at that thing, you know, it might have a framework of saying, Brendan, really, you know, likes these types of skis, you know, he’s interested in, You know, a couple other, couple other interesting products, but the best time to serve each one of those products might be different, and it’s different depending on what I’m looking at, what I’m thinking about in that exact moment. And to kind of align these, these different graphs, graphs of intent, contextual understanding, and then audience, you know, the best time to serve me an ad for a new pair of skis is when I’m reading an article about skiing or something about the mountains. You know, it’s not necessarily when I’m reading about the Warriors, because I’m not really thinking about skiing when I’m reading about basketball. So to your point, the most effective ads are when you’re combining those two sets. It’s great for the advertiser, because I’m much more likely to click on it and go check out the skis. It’s also giving me a better experience, because it feels more native to the overall content that I’m reading. And that’s why it’s so important. It shouldn’t be an afterthought or a necessary evil or a last resort. It should be something that is intentionally thought about the entire design, because it can, it can actually be a cool experience. Christian Klepp  19:06 Absolutely, absolutely. I mean, you know, you’re talking to somebody that started his career in the in the advertising industry, so, yeah, I’ve heard that one before, and what you’ve been describing in the past couple of minutes sounds to me a little bit like time of day marketing too, right? Because you’re you know, are you the had a guest on, like, a year ago who talked about this? Right? Is, is Brendan, the same guy at eight in the morning and one one in the afternoon and seven in the evening? Right? There’s different different times of the day, different mindset, different motivation, different reason for being on your device or looking at, looking at specific type of content, right? But it is interesting, right? And it’s interesting and sometimes a little bit scary, how, um, how quickly the algorithm picks, picks this stuff up, right? Like, for example, last year, I was researching a lot on Japan, because we went there, right? Family trip and whatnot. And. And that’s what I kept seeing on Instagram, right? Like, because I was looking up specific temples and whatnot and and today I got another push. Like, would you like to invest in a temple that’s an on island in the Sea of Japan, right? Brendan Norman – Classify  20:12 Like, sorry, did you invest? Christian Klepp  20:17 No, I did not. But it was just, it was just funny that I got that ad right, like, it’s, like, Okay, interesting, but like, it’s so like it not, was not on my radar at all, right, Brendan Norman – Classify  20:29 Yeah, Christian Klepp  20:29 Okay, great. From your experience, and you talked a little bit about it now in the past couple of minutes, but like, from your experience, how can leveraging AI agents improve efficiency and save marketing leaders time? Brendan Norman – Classify  20:47 Ooh, there’s a couple different ways to think about that. So you know, part of it is this new agentic framework for how existing tools, you know, advertising and marketing tools, will communicate with each other today. You know, it’s fairly complex. You know, if I wanted to go build a contextual targeting segment to help one of our brands that we work with find the right contextual or inventory to target contextually, I would have to work with them. We build a targeting segment. We would upload that into our one of our SSPs, we would build a deal ID, you know, they would connect it back. And there’s a lot of different pieces that happen along the way. And each one of those pieces you have to go to, you know, a UI, I’ve got to go to a dashboard, I’ve got to push that thing in. Some of it happens through an API, but a lot of it happens like going to a whole bunch of different web pages to make sure this stuff all works. So stuff all works. What’s cool about agents? And I’ll unpack this, and then I’ll go to the more of the consumer focus side too. But what’s really cool about agents using, you know, things like the ACP framework from the Agentic Advertising Org., the ARTF (Agentic Real Time Framework) from IAB Tech Lab is they’re kind of built on some of the existing frameworks that allow humans to use natural language to communicate between these different systems. So there’s still the back end pipes of API pushing data or pulling data from one system to another. But on top of that is more of an agentic framework that allows, you know, a human just to use some prompting, like in chatGPT, to make a request, you know, that talks to a back end system. So that’s one part of the agentic framework for like, you know, how to think about this through the lens of advertising and marketing. And then the other side is, you know, more of the consumer focused. There are so many interesting and very quickly growing tools you know, that you can start to plug in, into Cloud, into Cloud code, and to building things that just rapidly accelerate development of different products and your ability to analyze data quickly. I think in the next, you know, 6 to 12 months, we’re going to have a totally different landscape for how people are buying like trading media also, you know, one more final thought about all of this is that a lot of the sophisticated tooling and pipes that we have are only accessible towards the largest advertisers today. And I think that you’ll pretty quickly see a democratization of the ability for anybody to just buy programmatic ads, whether you’ve got a $20 a month budget or a $20 million a month budget. Now, the ability to similar types of tools to access the right content across the web will start to be available towards a lot more folks outside of the existing, you know, kind of ad tech ecosystem. Christian Klepp  23:55 And I might be stating the obvious when I say this here, but that’s a good thing, isn’t it, because, I mean, I, again, I came out of this industry, and I know that, like, you know, if you wanted to advertise in the New York Times, for example, right? Like, how expensive that would be, or, or anything that was print, right? And then they migrated all that to digital, and then it still wasn’t, it still wasn’t affordable. It was, it was cheaper than print, but still not like, exactly like, you know, yeah, I wonder, wonder if they’ll be worth the investment or not. And then now you have this, this push towards the democratization of all of this through AI and machine learning and, and I do think that you know, for all the the scare mongering that you know people are doing now with, with, oh, you know, all this stuff around AI, I do think that that part certainly will be advantageous to to B2B companies and to marketing in general. Brendan Norman – Classify  24:49 Great. I mean, yeah, optimistically, I think I’m excited about the entire landscape changing because it does a couple things. It allows for much more contextually relevant ads. I know right now there’s only, let’s call it to the magnitude of like, 1000s, 10s of 1000s, maybe hundreds of 1000s, of campaigns and or brands that are able to use these pipes to reach the largest publishers. And all of a sudden you expand that out. You know, I think between meta and Google, they each have somewhere between 15 to 20 million unique advertisers on their platforms, and what that means is, you get really hyper specific ads. And it also means that, like, I might get a local ad for my hometown here for some restaurant that’s launching a promotion that I might only get here, and I might only get to your point, maybe not in the morning, but I’ll get in the evening. There’s a lot of different data sets around my identity, you know, the psychographic profile, contextual understanding of what I’m reading at that exact moment. And what it does a lot of things. It helps smaller brands get more traction, get more visibility. It also just helps improve the publisher experience, and like publishers, make more money. And then the user who’s consuming that content, reading the web page, watching a video, also has just a better experience. And then the other layer of that will continue to just go on, this narrative of agentic, tension, but the agents who are reading that content, watching that video for an end user. On the other side, are also able to interact with advertising content that’s very contextually relevant to the content that they’re consuming again, and it’s good for the storytelling of the advertiser and good for monetization of that publisher too. Christian Klepp  26:38 Absolutely, absolutely. Okay. So how can high fidelity curation? This is the next question, right? How can high fidelity curation make B2B companies more sustainable? And if you can just provide an example, Brendan Norman – Classify  26:54 Curations like, it’s such an interesting term, but you know, effectively, it’s just, it’s helping to use the word and the definition, the definition in the word, curate the right inventory to run an ad campaign on, and curate the right inventory and audiences. So it’s a really important part of the business. I think it involves a couple things. It involves front end targeting, of knowing who’s the back to that question, who’s the audience, and then what’s the right content, and then it also involves a lot of ongoing optimization. And I’ll say that there are some some interesting companies that that are really good at curation, who are building out the right automatic tools to think about more real time optimization, and it’s something that the really big social media companies do very well, like they’re constantly looking at lots and lots of signals when they’re running a campaign, and they’re looking at inventory and stitching together based on the signals that they’re acquiring around. Why certain campaigns do well, to your point, you know, when we’re testing that, selling that pair of skis to Christian, we’re testing a lot of things. We’re testing what he’s reading, you know, we’re testing maybe time of day. We’re testing, you know, where he is. There’s a lot of different elements on the back end that they will ingest and understand and then refeed into that targeting and optimization algorithm. And I think that that is one of the cool things that AI to use, like the air quotes, AI will help enable the processing of a lot of this data to just be a lot faster, be a lot more cost effective, and a lot of these systems that you know previously have been not accessible to the ad tech ecosystem, just because we we operate at such a crazy scale of 10s, hundreds of billions of requests and impressions and transactions that happen every single day. It’s very cost expensive if you’re processing all of that data and all these different signals, with the advancement of how the model cost is getting a lot less expensive, very quickly, not just from an LLM perspective, but then the foundational layers and the infrastructure layers, like we’re doing contextual intelligence as an infrastructure layer. There are inference layers that all kind of sit underneath the LLM and help inform an LLM understanding of that content. As those costs start to decrease, you’ll start to see a lot better performance from curation, just because, you know, it’s not as cost prohibitive, and we’ll be able to find that balance in terms of economics. Christian Klepp  29:45 Yeah, yeah, you hit the nail on the head there. Because, you know, I was just writing this down. You said faster, more cost effective and in my head, and you said it, it’s like, and at scale, like, you can scale this stuff faster, like, when I when I think back, like, years ago, when we, when we launched an ad campaign, and, you know, just the amount of effort, like, for the print and then the cost into, you know, the media placements and all of that and and just alone for like, one city, just just the amount of investment that was involved in all of that, right? Just think, thinking about that. It’s like, gosh, and then now you can scale all of that, like, even faster, because it’s because it’s digital, right? So it’s just such an incredible evolution. Like, I’m getting just as excited as you are man, I’m like, for this next question. Brendan, I’m not sure if you’re the type that likes to do this, but I need you to look into the crystal ball for a second here, right? Because we’re looking at, like, stuff that is, you know, the events that are yet to come, if I’m gonna that, make it sound a little bit suspenseful, but, um, the future of digital advertising, like, how do you think that could become less fragmented and more optimized with everything that we’ve talked about in this conversation. Brendan Norman – Classify  31:04 Yeah, I caution against, like, having any, any specific predictions, and more of, like, a framework for, I mean, for me, at least, yeah, more of a framework for how I think overall, jobs will change. I think that people will have to spend a lot less time doing a lot of the manual, rote tasks that they’re doing today. And, you know, kind of in parallel with what we’re seeing in terms of vibe coding and people’s ability to build product really quickly, design new web pages really quickly. Like, get ship things out quickly. I think a lot of the the infrastructure layer tools, or just call them like, you know, the like, chatGPT style, cloud-based tools, LLMs, we’ll see a lot deeper integration into existing advertising product. And what that does is it helps democratize the whole ecosystem. So I think it frees up people’s time to not have to do a lot of the basic administrative, reporting, manual, campaign, optimization type stuff, and it will help service a lot better insights. Ultimately, I think the industry grows, and I think it scales even faster. And, you know, cautiously, optimistically, I think that we, we will have back to building on the curation piece, and, you know, the advertiser, outcomes piece, publisher, monetization piece, user experience piece, I think that all those things will increase, and I I’m hopeful that with the integration of just better technology, embedding AI into a lot of these systems, it’s going to help steer us towards having better experiences across any type of Publisher content. I think that the advertisers will see better outcomes. I think that the people that are in this industry will get to think more creatively about how they’re, you know, building better creative storytelling, better reaching the right people with those stories. And my hope is that it just continues to expedite and grow the overall industry. Brendan Norman – Classify  33:17 That will be my hope as well. All right, get up on your soapbox here for a little bit. What is a status quo in your area of expertise? So anything that we’ve talked about now in this conversation, what’s the status quo that you passionately disagree with and why? Oh, you must have a ton. Brendan Norman – Classify  33:44 I definitely do. I mean, you know, Christian Klepp  33:48 just name one, just one, Brendan Norman – Classify  33:50 Like in any industry, you know, there’s always, there’s always the early adopters, you know, there’s always the kind of like the middle stack, you know, there’s always, like, the laggards. There’s definitely, you know, a smaller, but growing quickly, minority of folks who are really leaning into, you know, I’ll just call it AI, and then the agentic web, and there’s a lot of discussion right now in ad tech around like, what that means? I’m still hearing that. There’s a lot of skeptics who are kind of making fun of it, or, you know, trash talking about different protocols. Fine, like those are the folks that are absolutely going to get left behind. And I think a lot of those folks on the soapbox in the next 6 to 12 months will look back at, you know what they said, and we’ll all kind of say that didn’t age well, and you were not building this stuff. You weren’t fingers on keyboard or hands on keyboard. Vibe marketing, vibe targeting, building stuff like shipping new product and testing and iterating. What I what I don’t think, is that the really big platforms are just able to be super nimble and adapt to a lot of these new frameworks quickly, totally like the pipes will continue to stay there. I think that there will be startups that are more nimble, that can build and ship things, you know, proof of concepts, prototypes, get things out, learn from them, fail, iterate, and then start to scale meaningful businesses without having to rely on a lot of the existing infrastructure that exists today. Do I think the trade desk is, you know, going anywhere? No, do I think that they will, like, continue to be a valuable piece in this ecosystem, absolutely. And I think that they will ship things. I think that they’ll enable the industry like to build on top of of the pipes that they’ve already built. And at the same time, I think a lot of that rapid advancement will come from startups who are kind of proving that, like they don’t necessarily need the existing pipes and channels to be able to at the end of the day, you know, this whole ecosystem is about helping an advertiser surface their ad against the right content for a human or for an agent. And there have been a lot of folks kind of sitting in the middle for that space for a long time. One of my favorite stats, soapboxy stats, is that if an advertiser puts $1 in to the open web with a programmatic web, 35 cents comes out to a publisher, so 65 cents is being taken by some combination of middlemen, you know, who are collecting a margin for, you know, different services, also some version of fraud. There’s a lot of things that happen in between that and what I’m again, cautiously optimistic about, you know, like the big picture, AI, of facilitating, is the ability to reduce that margin so that, you know, advertiser puts $1 in. A lot more of that dollar comes out towards the publisher, I think big social media, you know, it’s around 70 cents comes out. So they take, you know, somewhere between 25 to 30 cents, which is kind of the value exchange of providing the services, all the targeting, all the technology that goes into supporting that, you know, as a more fair exchange. So I think what a lot of the folks on more of the startup on more of like the front end of the frontier tech in the space we’re excited about is getting to reduce a lot of that inefficiency and a lot of that margin in the middle, and helping more of that dollar show up towards the publisher where it should. Christian Klepp  37:34 Boom and there you have it. Man Brendan, this has been awesome conversation, so thanks again for your time, please. Quick intro to yourself and how folks out there can get in touch with you. Brendan Norman – Classify  37:45 Yeah. Brendan Norman, CEO co-founder at Classify, please. You know, hit me up on LinkedIn or shoot me an email. Check out our website, which is, you know, www.tryclassify.com. I’m happy to connect. You know, if you have questions about advertising from a publisher side, from an advertiser side. Love to chat about it. Christian Klepp  38:06 Sounds good. Sounds good once again. Brendan, thanks for your time. Take care, stay safe and talk to you soon. Brendan Norman – Classify  38:13 Cool. Thanks, Christian. Christian Klepp  38:14 All right. Bye for now.

Send a textHalf of CISSP candidates fail not because they lack knowledge, but because they answer like technicians when the exam demands a manager's mindset. We dig into the three traps that derail smart people—technical heroism, perfect security fantasies, and the confusion of multiple “right” answers—and replace them with clear mental models that work under pressure. You'll learn how to pick process over panic, see risk through the business lens, and choose the action that enables everything else.We also dive into a timely security development: researchers demonstrate how permissive AI assistants with web browsing can act as covert command and control channels. If your network blocks known C2 nodes but allows AI egress, malware can route requests through an assistant to fetch malicious URLs—slipping past controls you trust. We talk through practical countermeasures: AI governance on par with high‑risk SaaS, disciplined inventory and policy control, enterprise logging and audit features, and the hard realities of traffic inspection and packet decryption without crushing reliability.From there, we translate exam strategy into daily leadership. We outline the executive lens: decide who you are (risk manager), fix what the business cares about (continuity within risk appetite), and follow procedural DNA (assess, plan, execute). When a question asks what to do first, look for “assess the situation” or “consult the policy.” When choices seem equally solid, use a strict priority: life safety, legal and regulatory, business continuity, then assets and tech. And when tempted by the strongest control, match cost to value with proportional safeguards like full disk encryption and remote wipe for low-risk laptops.If you're ready to pass the CISSP and lead with clarity in an AI-shaped threat landscape, this conversation gives you the mindset, examples, and filters to get there. If it helped, follow the show, share it with a colleague, and leave a quick review—what trap do you see most often?Gain exclusive access to 360 FREE CISSP Practice Questions at FreeCISSPQuestions.com and have them delivered directly to your inbox! Don't miss this valuable opportunity to strengthen your CISSP exam preparation and boost your chances of certification success. Join now and start your journey toward CISSP mastery today!

In this episode I talk with Arlene Goldbard about her new book that I think takes on a quiet but consequential democratic problem: how, in unstable times, the hunger for certainty can slide into surrender—of discernment, of agency, and responsibility.Rather than offering answers or heroes, her book The Intercessor uses story to explore how people learn to stay in relationship, inquiry, and ethical choice without handing their power over to charismatic leaders, rigid belief systems, or the promise of spiritual or political shortcuts.In this conversation, we explore three deeply relevant themes:Intercession as a practice of discernment, and learning how to listen without disappearing yourself in the process.How artists and cultural workers can function as bridges , helping communities resist the pull toward false certainty.And repair as a practiced skill, not an abstract ideal, but rather personal, communal, and spiritual repair that only happens when people remain accountable to one another.You're right to call that out. No reason to shrink the ecosystem. Here it is restored—full cast, fuller descriptions, URLs embedded in the titles, and organized by the four categories you've been using.Notable MentionsPeopleArlene Goldbard: Cultural critic, novelist, painter, and longtime leader in community-based arts. Author of The Intercessor and In the Camp of Angels of Freedom. Her work bridges spiritual inquiry, democratic practice, and cultural organizing.Rabbi Arthur Waskow: Founder of The Shalom Center and a central prophetic voice in Jewish Renewal. A pioneer in linking Jewish spiritual practice with social justice, environmental activism, and interfaith organizing.Rabbi David Wolfe-Blank: Influential Jewish Renewal teacher known for his mystical depth and pedagogical clarity. A formative guide for many Renewal leaders, including Goldbard.Rabbi Zalman Schachter-Shalomi: Founder of the Jewish Renewal movement. Brought Hasidic mysticism, experimentation, and interspiritual dialogue into contemporary Jewish life.Paulo Freire: Brazilian educator and author of Pedagogy of the Oppressed. His concept of “conscientization” (critical consciousness) undergirds much community-based arts and democratic cultural practice.PlacesALEPH: Alliance for Jewish Renewal: The national umbrella organization for Jewish Renewal communities, ordination programs, and spiritual leadership training.

Lent isn't just “trying harder.” It's a Church-wide reset—entered intentionally, with a plan, and with God's help. As this episode releases on Shrove Tuesday, Joe Rockey and Father Boniface Hicks explain why today (and Ash Wednesday) matters, how confession and a concrete Lenten plan set you up for real change, and why the goal isn't perfection—it's growth in virtue and deeper communion with God.Through the lens of relationships—self, others, and God—they contrast two approaches: “Fat Tuesday” as last-chance indulgence versus Shrove Tuesday as spiritual preparation. They also explore how shared momentum (everyone doing Lent together) makes lasting habit-change more achievable, and why a meaningful, realistic step sustained for 40 days can reshape your life long after Easter.Key IdeasShrove Tuesday is historically tied to shriving: preparing for Lent through confession and renewed intention.Lent works best with a plan: pick a meaningful step that's realistic enough to sustain for 40 days.Virtue grows like training: discipline isn't the goal—holiness is, and virtue is the habit of choosing the good.Avoid “outside pressure” spirituality; listen for what God is already stirring inside you (desire, conviction, readiness).Lent isn't a solo project: we lean on God's help and the reinforcement of the whole Church moving together.Links & References (official/source only)None referenced with clear official/source URLs in this episode.CTA: If this helped, please leave a review or share this episode with a friend.Questions or thoughts? Email FatherAndJoe@gmail.com .Tags (comma-separated)Father and Joe, Joe Rockey, Father Boniface Hicks, Shrove Tuesday, Ash Wednesday, Lent, confession, penance, fasting, abstinence, virtue, holiness, sanctity, spiritual discipline, habits, self-control, temptation, renewal, Easter preparation, liturgical season, Rule of St Benedict, Christian perfection, realistic goals, spiritual growth, prayer plan, spiritual reading, daily Mass, phone usage, algorithms, community support, accountability, fatherhood, being present, playing with children, patience, training, athletes and virtue, interior freedom, gratitude

In this episode, Glen Willis (and his cat, Isadora) of the “ATL and 29” podcast joins Tim and Mikey talk about the Atlanta Hawks' season and what to expect after the All-Star break. They discuss different rotation options, Jonathan Kuminga's effect on the squad, and more. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Glen Willis (and his cat, Isadora) of the “ATL and 29” podcast joins Tim and Mikey talk about the Atlanta Hawks' season and what to expect after the All-Star break. They discuss different rotation options, Jonathan Kuminga's effect on the squad, and more. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this masterclass episode, Favour Obasi-ike, MBA, MS delivers an in-depth exploration of web sales optimization (CRO - conversation rate optimization) through strategic search engine marketing (SEM). The episode focuses on the critical relationship between website speed and conversion rates, revealing how technical optimization directly impacts sales performance. Favour emphasizes that web sales are fundamentally a result of web speed, explaining that websites loading slower than 3 seconds can decrease conversion rates by at least 7%, with compounding effects reaching 20% for sites taking 10 seconds to load.The discussion covers comprehensive website optimization strategies, including image optimization (recommending WebP format over JPEG/PNG), structured data implementation with schema markup, and the importance of optimizing every website element from headers and footers to file names and internal linking structures. Favour introduces the concept of treating URLs like seeds that need time to grow, recommending a 2-3 month planning horizon for content strategy.The masterclass also explores collection pages, category optimization, and the strategic use of content hubs to create pathways for user navigation. Favour shares practical tools and resources for keyword research and competitive analysis, while emphasizing the importance of submitting websites to Google Search Console and Bing Webmaster Tools for maximum visibility. The episode concludes with actionable advice on implementing these strategies either independently or through professional SEO consultation.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links

Today we are talking about Acquia's Fully managed Drupal SaaS Acquia Source, What you can do with it, and how it could change your organization with guest Matthew Grasmick. We'll also cover AI Single Page Importer as our module of the week. For show notes visit: https://www.talkingDrupal.com/540 Topics Introduction to Acquia Source The Evolution of Acquia Source Cost and Market Position of Acquia Source Customizing and Growing Your Business Challenges of Building a SaaS Platform on Drupal Advantages of Acquia Source for Different Markets Horizontal Scale and Governance at Scale Canvas CLI Tool and Synchronization Role of AI in Acquia Source Agencies and Enterprise Clients AI Experiments and Content Importer AI and Orchestration in Drupal Future Innovations in Acquia Source Resources Acquia source Nebula Guests Matthew Grasmick - grasmash Hosts Nic Laflin - nLighteneddevelopment.com nicxvan John Picozzi - epam.com johnpicozzi Catherine Tsiboukas - mindcraftgroup.com bletch MOTW Correspondent Martin Anderson-Clutz - mandclu.com mandclu Brief description: Have you ever wanted to use AI to help map various content on an existing site to structured fields on Drupal site, as part of creating a node? There's a module for that. Module name/project name: AI Single Page Importer Brief history How old: created in Jan 2026 by Mark Conroy (markconroy) who listeners may know from his work on the LocalGov distribution and install profile Versions available: 1.0.0-alpha3, which works with Drupal core 10 or 11 Maintainership Actively maintained Documentation - pretty extensive README, which is also currently in use as the project page No issues yet Usage stats: 2 sites Module features and usage With this module enabled, you'll have a new "AI Content Import" section at the top of the node creation form. In there you can provide the URL of the existing page to use, and then click "Import Content with AI". That will trigger a process where OpenAI will ingest and analyze the existing page. It will extract values to populate your node fields, and then you can review or change those values before saving the node. In the configuration you can specify the AI model to use, a maximum content length, an HTTP request timeout value, which content types should have the importer available, and then also prevent abuse by specifying blocked domains, a flood limit, and a flood window. You will also need to grant a new permission to use the importer for any user roles that should have access. The module also includes a number of safeguards. For example, it will only accept URLs using HTTP or HTTPS protocols, private IP ranges are blocked, and by default it will only allow 5 requests per user per hour. It will perform HTML purification for long text fields, and strip tags for short text fields. In addition, it removes dangerous attributes like onclick or inline javascript, and generates CKEditor-compatible output. It currently supports a list of field types that include text_long, text_with_summary, string, text, datetime, daterange, timestamps and link fields. It also supports entity reference fields, but only for taxonomy terms. Listeners may also be aware of the Unstructured module which does some similar things, but requires you to use an Unstructured service or run a server using their software. So I would say that AI Single Page Importer is perhaps a little more narrow in scope but works with an OpenAI account instead of requiring the less commonly used Unstructured.

This and all episodes at: https://aiandyou.net/ . One of the great wounds people are experiencing around AI is in creativity. Look at the writers' and actors' strikes, for example. I continue talking about this very sensitive subject with Maya Ackerman, author of the new book Creative Machines: AI, Art, and Us, which tackles it head on, full of emotion, vulnerability, and poetry.  Maya is the CEO and co-founder of Wave AI, and professor of Computer Science at Santa Clara University. She completed postdoctoral fellowships at Caltech and UC San Diego, and has authored over 50 peer-reviewed publications. She was named a Woman of Influence by the Silicon Valley Business Journal and her work has been featured in Forbes, NPR, Fortune, and NBC News. She is also a singer, pianist, and songwriter. We talk about experiments in machine creativity, the distinction between creative processes and creative products and the role of the observer in the creative experience, how bias against AI shows up, and how AI that's constructed around compassion and ethical stewardship could support deeper human flourishing in the next few years. All this plus our usual look at today's AI headlines! Transcript and URLs referenced at HumanCusp Blog.        

Local pride explodes! Lake Bluff's Riley Mills (Lake Forest HS '20 grad, Notre Dame Fighting Irish alum, Seahawks rookie) delivers his FIRST NFL sack... in the SUPER BOWL! From injury recovery (couldn't walk a year ago) to bull-rushing the Pats' line in Seattle's dominant 29-13 win over New England—better late than never!

In this episode, Tim and Mikey recap the Atlanta Hawks' 107-110 loss to the Charlotte Hornets. The Hawks had a chance to tie the game late, but a botched possession led to a couple of prayer threes that did not fall. Charlotte hit 19 3-pointers in the game, while Atlanta shot just 10-of-36 from deep. Dyson Daniels led Atlanta with 21 points on 9-of-12 shooting. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Who is Arup?Arup Biswas is a dynamic entrepreneur at the forefront of AI-driven marketing solutions. Recognizing that true innovation lies in customer outcomes, Arup has dedicated his career to making powerful marketing accessible for all. He identified three key audiences—marketing agencies, recruitment firms, and SME owners—who often found traditional radio advertising out of reach due to high costs and lack of expertise. With a passion for breaking down barriers, Arup's work centers on helping these businesses connect with audiences more effectively, using cutting-edge technology to solve longstanding challenges and drive real, measurable success.Key Takeaways* Arup Biswas, founder of Klaxon AI, shared how AI can make radio and podcast advertising accessible, affordable, and targeted—even for small businesses. Breaking down barriers is reshaping who gets to be heard.* Removing technical barriers in media isn't just about cost. Klaxon AI lets anyone create professional audio ads in minutes, not days, changing who gets to participate in the advertising landscape.* Culture shifts when technology puts power in new hands. DIY audio ads, as Arup describes, give small business owners a voice where only big brands used to play. That shapes narratives—and who gets to tell them.* Targeted messaging is more than a marketing tactic. Klaxon AI shows that when we speak directly to our audience, we foster deeper connections and more inclusive cultural conversations.* Audio advertising isn't just for radio. Arup encourages using your audio ad everywhere—on your site, social, emails. Culture today is cross-media, and your voice can travel further than ever before.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Arup, subscribe to the Systemise.Me newsletter here. You only need your first name and email—easy as (coffee) pie!Thanks for sharing a cup with us this week. Here's to strong coffee, smart hiring, and believing in the dreams you're just starting to imagine.And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSsmall business hiring, remote work, hybrid companies, digital marketing agencies, coaches and consultants, e-commerce businesses, hiring process, HR departments, bad hire costs, hiring mistakes, onboarding, job candidate selection, concierge hiring service, affordable recruiting, job post templates, freelancer pricing guides, virtual assistants, customer service hiring, company culture fit, soft skills, work from home, moms working remotely, freelancing, home-based businesses, job boards, local business networking, HireMyMom platform, Hire Thy Neighbor, faith-based business, church directory, entrepreneurial journeySPEAKERArup Biswas, Stuart WebbStuart Webb [00:00:00]:Hi there and welcome back to It's Not Rocket Science. Five questions over coffee. I have in front of me my coffee mug. I hope Arup has his drink with him, whether or not it's coffee or something else. But I'd love to welcome Arup as well. Arup is the founder of something called Claxon AI which I'm hoping we will learn more about in the next 15, 20 minutes. But from initial introduction I'll say that Klaxon AI is one of those game changing type AI systems that really should be shaking up the podcast advertising, media advertising landscape, enabling us all to produce those really game changing ads cheaper, faster and with more specificity.Stuart Webb [00:01:14]:So Arup, welcome to It's Not Rocket Science five questions over coffee.Arup Biswas [00:01:19]:Thank you, Stuart. I'm delighted to be here.Stuart Webb [00:01:22]:Terrific. Well, you know, let's start with who the who the who. The ideal audience for Klaxon AI is what's the sort of characteristics that anybody who's listening to us at the moment might be thinking? Well, I wonder if this is for me.Arup Biswas [00:01:38]:Yeah, well, there are three key audiences for what we do. And I should say that actually, yes, we are an AI business, of course, but actually it's all about the outcome for the customer. And the outcome for the customer is reaching people effectively in a powerful way. So our core market is marketing agencies are already working with clients, but offering traditional marketing methods, recruitment agencies who may be looking to recruit volume numbers of staff and owners of SMEs. So those business owners who are struggling hard to, to make their business business a success. But I've always thought that radio advertising in particular has been out of their reach because of lack of knowledge or price cost. Those kind of traditional factors have always been the issue. So that's our traditional market, that's our marketplace that we focus on and our solution is all about helping them overcome those issues.Arup Biswas [00:02:31]:And we provided a, created a solution which we think does all that.Stuart Webb [00:02:36]:And let's just sort of understand that. I mean you talked about the fact that it's a solution. So what are the sort of problems that you noticed that you were trying to solve with this? Obviously cost is one, but there must a bunch of other things that you're looking at this solution in AI that will actually help solve.Arup Biswas [00:02:55]:Absolutely. And the biggest, one of the biggest issues other than price, price is always an issue for small business owners is knowledge and technical expertise.Stuart Webb [00:03:03]:Yeah.Arup Biswas [00:03:03]:Particularly when it comes to broadcast advertising, whether it's TV or radio, people think, and traditionally this has been the case. So this is completely justified why people think this way. You need to go to a recording studio, you need a sound engineer, you need a voiceover artist, you need to create a script. And traditionally the cost of creating an audio advert has been thousands and thousands of pounds. Typically a recording studio can be upwards of £300 an hour to just hire the recording studio. So the costs are really high. But also the technical expertise, you know, if you're a business owner running whatever your business is, you know, how much do you actually know about creating a radio advert? You think you might have to outsource that, but it's not typically something you think you can do yourself. So there were high barriers to entry to get into radio advertising and there traditionally always has been high barriers to entry.Arup Biswas [00:03:56]:So when we came up with the concept for doing this, and I should say myself and my co founder, we come from a media background, so we were very experienced in working with small business owners who were looking to promote their businesses in normal market ways, but struggled with things like broadcast advertising. So we came with it from a problem point of view of how do we make it easier for these business owners to get their message out via radio advertising and increasingly podcast advertising. So we know that we know the pain. We, you know, we see the pain every day. And historically the pain's been there, been there. So what we've done is create a system which removes every, every barrier to entry. And I'll, you know, we'll talk a little bit more about what we offer, but essentially one of the services we offer is a self serve advert creation system where anybody can go in and create a professional audio advert with no technical expertise in less than five minutes. So that's what we've tried to do, is remove barriers to entry.Stuart Webb [00:04:55]:So let's, let's just deal into that and I guess we're going to get into some of the sort of the offerings and services that you've got. And I hope that there's going to be a valuable offer, a piece of advice that you'd like to give to the audience. But let me just explore for a moment. I mean, how does this system work? What does the business owner do to, to solve the problem they've got? Having sort of looked at the cost of this and thought this is going to be too expensive for me to be able to sort of put a radio advert, a podcast advert, TV advert, whatever, out this might be a solution to it. What's the steps that they take? What are the different services you Offer.Arup Biswas [00:05:33]:Yeah, well, the first thing to say is when we talk to business owners is to forget everything they know about creating radio adverts. Because most of us, or most people come to this thinking expensive techniques, technically complex, all those kind of things. As I said, we've created a system that removes all that. So we've got two services. One is a self serve system I mentioned where anybody can go in, they can just write a few words of text. We use AI to create a script for the, for the company owner or the marketing executive. So you just need to put in a few words about your business. You know, for example, you know, ABC is a marketing company that works in Chester.Arup Biswas [00:06:11]:Our AI will automatically create a 30 second advert script using that text, or you can put in the exact text that you want to be read out. What happens is our system automatically creates the script, automatically adds an AI voice, and these are high quality AI voices. We use the best AI voices in the industry. You would never know it's an AI voice. And we add background music to it as well and we patch it up as a, as a 30 second advert. Now that process is super quick. Anybody can go into the site now, they could do it now and they'll see that they'll have an advert there to listen to literally within less than a minute, you know, no more than five minutes if they want to translate it, because we offer a translation facility as well. So that's fine, they could do that, then they could download the advert, do whatever they want with it.Arup Biswas [00:06:56]:But what we also know is quite often somebody will produce something like an audio file and they won't know what to do with it. It's great having an advert on your desktop or what the hell do you do with it. So what we do is we don't see ourselves so much as a tech company, we see ourselves as a full service tech and advertising agency. So we offer what we call a fully managed service where we'll create the advert for the client for the same cost. It's the same low cost. So we'll create the advert for the client and then we work with our media partners. So we have media partnerships with the largest radio station owners in the UK and the world's largest podcast advertising network. And, and these are companies that own every commercial radio station you've heard of, the big ones, you know, Heart Great Sits Radio, lbc, Capital Jazz fm, Classic fm, all the ones you, you've heard of, which get millions and millions of listeners every week.Arup Biswas [00:07:49]:And we partner with those guys to actually broadcast the advert for the client. So we offer a full one stop shop solution where the client can just say to us, yes, create the advert for us and we want it broadcast in Chester in, in September for two weeks. And we want to target a particular demographic now because more and more people are listening to radio adverts, not on traditional radios but on what you call connected devices, smart speakers, phones, game stations, Alexas, all those kind of things that gives you a lot of data about who's listening. And because the media owners have that data, we could target really effectively. So nowadays if a business owner says to us, oh my target audience is Eastbourne for example, but I only want to target 45 year old business owners in Eastbourne, within a 10 mile radius of Eastbourne and they have to be female business owners, we can do that. We could target exactly that audience through our media partners and deliver the advert exactly to that audience. So nobody else other than those target audience people will hear the advert which makes the advertising spend really effective of course. So what we do for the client is we create the advert, we manage the broadcast for them, we get it broadcast and we send them analytics at the end of it.Arup Biswas [00:09:02]:So, and obviously they can hear the advert when it's live on air. So we offer a full service solution.Stuart Webb [00:09:09]:And I think it's really important to, to, to, to, to sort of emphasize in this, if it's not become very obvious, that makes this really very, very cost effective, doesn't it? Because you're not paying for the normally 95% of people who don't want, you're targeting the very specific people that you know that you have a solution to their problem and therefore that advert becomes extremely relevant and very much more targeted.Arup Biswas [00:09:35]:That's right. And actually some of the campaigns we've already run for clients, they've been very targeted campaigns. So we've got one coming up actually in the next couple of weeks which is targeting business owners in Birmingham and it's just targeting Birmingham city centre. So like a mile, a couple of mile radius of Birmingham city centre. It's only targeting business owners because that's who the business the advertiser wants to target. We can even set the age range. If they only want to target business owners over 25, for example, we could do that. So yeah, it makes it very effective and it means you're not, you're not wasting your ad spend on people hearing your advert who aren't in your target audience.Arup Biswas [00:10:13]:So why why waste money doing that?Stuart Webb [00:10:15]:Terrific. So that brings me on to the sort of third question. Is there a piece of advice, an offer, something that you can give, give to the audience listening at the moment, the people watching us on YouTube, LinkedIn who might say, well, this sounds like it's interesting. So how do I get some advice from this guy and understand whether or not this is for me?Arup Biswas [00:10:34]:Yeah, well, the first thing I would do is I'd say look at one of the challenges is people often think that radio listenership in particular is declining. They know podcast listenership is increasing because podcasts are booming massively around the world, but they think radio listenership generally is declining. And that's not the case at all. Radio listenership is really, really strong in the and around the world. So in terms of free advice, free resources, I would tell people to go to a couple of the industry websites. These are completely in industry official websites. One is called radiocentre.org which is kind of the voice of the radio industry in the uk. The second one is a site called Rajar R a j a r.co.uk which is run by the BBC and the Radio center which gives the stats on how many people listen to different radio stations.Arup Biswas [00:11:24]:So if you go there and even if you look for your local radio station, so you might want to know how many people listen to heart radio in your part of the world, you can go there and you can see the actual stats of how many people are listening to heart radio in your area. So you'll know how big the audience is. The second bit of advice I'd give, and this may sound a bit self serving, is just go onto our website, go into register for our free advertising service. There's no cost to create the advert. The only, the only cost is if you want to download the advert at the end of the process. But you don't have to do that if you just want to go in, have a look, see how it works, actually create an advert yourself, see how it sounds, do that, go in there, have a play with it, see how easy it is to create a professional audio advert and that you'll, that will make you very familiar and comfortable with knowing it's really easy. Now you don't need the traditional ways of creating adverts now. What we've done is created a disruptive way to create an professional audio ad cheaply and quickly.Stuart Webb [00:12:21]:So anybody who's just tried to sort of write down all of that information, I can promise you, and I've put it on screen. Now, if you go to our vault, which is systemize S Y S T E M I s e.me forward/free hyphen stuff that's systemized me free hyphen stuff, all of those links that ARIP has just, just mentioned will be there. You don't have to try and write them down. Just remember, systemize me free hyphen stuff, dead easy. Go on that, pick up all of that links, pick all of the information that we've got and we'll be able to direct you to all of that stuff that ARUP has just mentioned. And that will save you having to try and remember a lot of information which is actually going to help you to understand exactly how you can create these adverts. Low cost, highly targeted, very relevant to the person, has a problem that you can solve for them. And if that doesn't bring in leads, then nothing else will.Stuart Webb [00:13:17]:Arab, you've mentioned a little bit about how you sort of began your journey towards this. You were, you were obviously in the media world yourself. Was there a, was there a moment, a book, a course and in a meeting, something which sort of struck you as, okay, I've got a solution to a problem. I need to, I need to start telling the world about this. What brought you to who you are at the moment, as it were?Arup Biswas [00:13:38]:Yeah, well, as I said, myself, my co founder, Monok, we come from the media sector and actually we both started off as traditional newspaper journalists back in the day when, you know, newspaper readership was huge. So we started in the media sector. We moved into different areas of media operations in terms of managing news websites and operations, those kind of things. But we worked quite closely with advertising teams in our media companies. So we were working with colleagues who were working with local businesses who were looking to promote themselves via. In those days it was all newspaper advertising. You'll remember, Stuart, back in the day, all the job listings weren't on. Indeed they were in your local paper.Stuart Webb [00:14:16]:And all the properties, I don't remember those times.Arup Biswas [00:14:18]:I'm only 21, I'm obviously older than you.Stuart Webb [00:14:24]:21 in a few months. I just haven't counted the number of months recently.Arup Biswas [00:14:29]:But trust me, in, in, I'm going to say in the old days, job listings, property listings, they're all in your local paper. That's where you would go, you know, Thursday used to be job paper day. You know, you'd get a paper on a Thursday and that's where your jobs were. Wednesday was for property. Now all that has moved online. But working with commercial teams in media organizations. Like I said, we understood how SME owners, business owners were evolving, what they wanted to do. They were Google AdWords was a new thing at the time.Arup Biswas [00:14:55]:You know, the, the power of advertising online became a new thing and more and more were shifting away from traditional print advertising into online advertising. But there was a growing band who wanted to go further and want to do things like radio advertising. But there just wasn't the capability to do it. A low cost, easy to, easy to use and understand way and it hasn't been for years. You know, we set up to solve that problem, to fix that problem. We, we knew AI could solve that problem and we built our own system to enable us to do it. So we have our own proprietary system that uses AI. Now if you're into AI, yeah, it's fine, it's exciting.Arup Biswas [00:15:31]:But if you just focus on the outcome of I want to reach potential large audiences in a really effective and powerful way. Radio advertising, podcast advertising is number one. And actually it's not me saying that numerous bodies, including the Guardian newspaper and Tapestry research, they did some analysis a few years ago about the effectiveness of podcast advertising, for example, and what they found, what they found was podcast advertising is more, it's the most effective form of advertising around, much more effective than online advertising, a lot more effective than TV advertising. And actually what they found in their in depth analysis and research was 52% of of podcast listeners who heard an advert in a podcast wanted to buy something from the brand. 38% of people who heard an advert on radio wanted to buy something from the brand. And there's a whole stack of literature about the science of audio and the fact it goes in your ear and it sticks in your brain and it, and you digest it and you, and it works its way into your brain in a different way to things you see visually, for example. So there's a lot of science about how audio is the most effective method of getting a message in, in your brain and also the most effective message method of advertising and getting the customers to recall your brand, recall your message and go onto your website and make a purchase.Stuart Webb [00:16:55]:Terrific. I'm very aware of the fact that you've given a huge amount of very detailed answers to questions that I've given you, but probably I've not yet asked you the one question that I should have asked and that's probably my fault for having not realized. There's an important question here, but there must be one important question that you keep thinking. When's he going to ask this really, really important question. So I'm going to ask you now to tell me what that question was. And obviously, as you know what the question is, you're also going to have to answer it for me because I can't answer that question.Arup Biswas [00:17:25]:That's fine. Well, I guess a really obvious question is what do I do with an advert? And I know it sounds really obvious because we've been talking about advertising on radio, we've been talking about advertising podcasts and Absolutely, you know, create the advert. That's where it'll go. That's where you're going to get your biggest audience when it's broadcast on radio or broadcast in podcast. However, an audio advert doesn't have to be just used in that way. There's lots of other things you can do with an audio advert. You can stick it on your website, you can stick it in your newsletters, you can stick it on your email, you can use on social media. So if you never want it to be on radio or you don't think you can afford the cost of it, going out on radio or podcast doesn't mean that an audio advert won't be effective.Arup Biswas [00:18:06]:It will be effective and there's lots of ways you can use it. So, you know, if you don't want it on Heart FM or Greatest Radio or in the podcast or whatever, fine. Use it on your website, Use it on your, in your blog section if you've got one. Use it in your emails. User on social media, people still digest it in the same way. It's still going through people's ears. They're still hearing the message. It's just a different medium that's going out.Arup Biswas [00:18:29]:So that's the one thing I think people should get, should really understand that using our system or using any system to create an advert doesn't necessarily mean you have to broadcast it on radio. An audio file, an audio advert can be used in lots of different ways and it's a powerful mechanism whichever way they use.Stuart Webb [00:18:48]:And now it's as cost effective as you described, Eric. There's no reason not to do five, six, seven of them and use them in different ways, different channels where, you know, there'll be different audiences. I'm always very keen on talking to business owners who are sort of unsure about whether or not they should target and get very much more niche in there trying to solve particular problems. And I keep saying to them the niche person is the one that actually it's where the money is really made. So actually creating a very niche advert might sound like a really crazy idea, but actually it's the one which is probably going to be the most effective in bringing the person that has a problem that you solve to get to know who you are and start to know and trust you. And it's a much more effective way of doing it by something as simple as creating an audio advert like you're describing than it is by blasting a message to the entire world and hoping, which is just a very ineffective strategy.Arup Biswas [00:19:41]:Yeah. And, you know, with our services, there's two ways to, to look at that. One is, as I said, with the radio advertising, it can be really targeted at who you want to reach and the demographics. But podcast advertising is a really interesting space. I mean, everyone know how big podcasts are getting? You know, they're huge globally in the UK and globally. But with podcasts, obviously there, it's a bit like websites. There's podcasts for everything and podcasts for very niche subjects. So if you want a podcast just on marketing, you'll come to your podcast Stuart.Arup Biswas [00:20:11]:But if you want a podcast on business growth that you, you know, sorry, your business growth podcast will come to you. If you want one on marketing, if you want one on cars, whatever, there'll be a podcast about it. I mean, if you. Everybody knows about the Peter Crouch podcast, you know, and he's got some really successful podcasts out there now, music podcasts that appeal to people, they're funny, that the comedy podcast, but the podcast for everything. And whatever sector you're working in, there will be a podcast that relates to that sector. So that means you can have an advert in that particular podcast, which means only people that be hearing it are people that you want to target, people who are, who are looking for those services or looking for knowledge and experience. So you can be really, really highly targeted. Which is why some podcast advertising can be a bit more expensive because it's so targeted.Arup Biswas [00:21:04]:But going back to your point, it's exactly that point, you're not wasting a single penny on people that aren't in your target audience.Stuart Webb [00:21:11]:Brilliant. Brilliant. Arab. I think you've really, really hit the nail on the head with that. And I'm just going to, once again, if you, if I would encourage you, go to Systemize me free hyphen stuff, go and find out Those email, those URLs, those websites that are mentioned, they will be in the vault. You can go there, you can pick up those, those valuable links and find out just how quickly and easily you can create an advert like Arup has just described to you. I'm going to back up what he's saying. I've been doing some sort of helping people launch their own podcast just recently.Stuart Webb [00:21:47]:When you look at the number of blogs there are in the world and yet there are so few podcasts and blogs are something that I know every web expert tells me, you must have a blog, you must have a blog. If you've got a blog but you haven't got a podcast, you've missed out on a huge section of potential audience I happen to have to attend. Not because I, because I was doing something else there, but I was attending an event recently in the middle of Derby which was around the train industry and there were no less than 12 YouTube and podcast people there, all creating podcasts about the trains that they were seeing. So there are some really huge audiences for these people. If they hadn't expected there to be a huge audience for their stuff, they wouldn't have been there. So go think about it. Go have a look at what you can do with podcasts, look at what you can do with an advert to promote your stuff on a podcast and get out there and do it. Arup, I've got to thank you for, for what you've just said.Stuart Webb [00:22:46]:I think it's brilliant stuff and really, really appreciate you coming on and spending a few minutes with us.Arup Biswas [00:22:50]:Thank you, sir, I really enjoyed it. Thank you for the opportunity.Stuart Webb [00:22:53]:No problem. If you'll excuse me, I'm just going to now encourage people to subscribe to this podcast and website. Go to once again, Systemize Me subscribe you just, it's a simple format, asks you for what two things, your first name and your email address. And every week you'll get an email with me from me telling you who's coming up on this so that you can join live on LinkedIn or YouTube and actually get the sort of valuable free advice from experts such as Eric. We don't have people on here who have got something really valuable to say. So if you want to listen to more people like Arup who've got really valuable free advice for you and really will help get your business motoring, come and subscribe at Systemize Me Forward slash subscribe. Arup, thank you very much. Thank you for indulging me for a few minutes in making my own little self promotion there.Stuart Webb [00:23:42]:It's not an advert. Maybe I need to start thinking about one of those as well, but thank you very much for being here.Arup Biswas [00:23:47]:Thank you, Stuart.. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Numen Technologies Limited, is an Irish technology company driven by a simple but powerful principle: privacy is at the heart of everything they do, and in the modern age of AI, this is so important. To find out more about what they do I caught up with one of their co-founders Jeethu Rao. Jeethu talks about his background, on device SLM's, current AI, moravec paradox, Chat GPT and more. More about Numen technologies Limited: Numen technologies was founded in 2020, in Dublin, Ireland and they specialise in on-device machine learning and care deeply about privacy. They also build ML powered products that are private by default. Numen build three products that put privacy first. Private LLM is an on-device AI assistant offering fully private, subscription-free intelligence on Mac, iPhone, and iPad. Slop or Not uses models trained on millions of samples, optimised for Apple Neural Engine, to detect AI-generated text and images. Clean Links strips tracking from URLs and reveals what's behind shortened links and QR codes. Everything processes locally. No tracking. See more podcasts here.

Quick Howto: Extract URLs from RTF files https://isc.sans.edu/diary/Quick%20Howto%3A%20Extract%20URLs%20from%20RTF%20files/32692 German Agencies Warn of Signal Phishing Targeting Politicians, Military, Journalists German: https://thehackernews.com/2026/02/german-agencies-warn-of-signal-phishing.html English: https://www.verfassungsschutz.de/SharedDocs/publikationen/DE/praevention_wirtschafts-und_wissenschaftsschutz/2026-02-06-gemeinsame-warnmitteilung-phishing.pdf?__blob=publicationFile&v=3 Someone Knows Bash Far Too Well, And We Love It - Pre-Auth RCEs https://labs.watchtowr.com/someone-knows-bash-far-too-well-and-we-love-it-ivanti-epmm-pre-auth-rces-cve-2026-1281-cve-2026-1340/ Pre-Auth RCE in BeyondTrust Remote Support & PRA CVE-2026-1731 https://www.hacktron.ai/blog/cve-2026-1731-beyondtrust-remote-support-rce https://www.beyondtrust.com/trust-center/security-advisories/bt26-02 Fortinet FortiClientEMS SQLi in the administrative interface https://fortiguard.fortinet.com/psirt/FG-IR-25-1142

In this episode, Tim and Mikey break down the Atlanta Hawks' 116-138 loss to the Minnesota Timberwolves. Atlanta gave up 81 points in the first half, and while it made a key adjustment late in the third quarter, the game was already out of hand. CJ McCollum had a red-hot first quarter for 18 points and finished the game with 38 on 5-of-9 3-point shooting. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Numen Technologies Limited, is an Irish technology company driven by a simple but powerful principle: privacy is at the heart of everything they do, and in the modern age of AI, this is so important. To find out more about what they do I caught up with  one of their co-founders Jeethu Rao.Jeethu talks about his background, on device SLM's, current AI, moravec paradox, Chat GPT and more.More about Numen technologies Limited: Numen technologies was founded in 2020, in Dublin, Ireland and they specialise in on-device machine learning and care deeply about privacy. They also build ML powered products that are private by default.Numen build three products that put privacy first. Private LLM is an on-device AI assistant offering fully private, subscription-free intelligence on Mac, iPhone, and iPad. Slop or Not uses models trained on millions of samples, optimised for Apple Neural Engine, to detect AI-generated text and images. Clean Links strips tracking from URLs and reveals what's behind shortened links and QR codes. Everything processes locally. No tracking.

Ivanti zero-days trigger emergency warnings around the globe. Singapore blames a China-linked spy crew for hitting all four major telcos. DHS opens a privacy probe into ICE surveillance. Researchers flag a zero-click RCE lurking in LLM workflows. Ransomware knocks local government payment systems offline in Florida and Texas. Chrome extensions get nosy with your URLs. BeyondTrust scrambles to patch a critical RCE. A Polish data breach suspect is caught eight years later. It's the Monday Business Breakdown. Ben Yelin gives us the 101 on subpoenas. And federal prosecutors say two Connecticut men bet big on fraud, and lost. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest Our guest is Ben Yelin, Program Director for Public Policy & External Affairs at the University of Maryland Center for Cyber Health and Hazard Strategies, talking about weaponized administrative subpoenas. Selected Reading EU, Dutch government announce hacks following Ivanti zero-days (The Record) Singapore says China-linked hackers targeted telecom providers in major spying campaign (The Record) Inspector General Investigating Whether ICE's Surveillance Tech Breaks the Law (404 Media) Critical 0-Click RCE Vulnerability in Claude Desktop Extensions Exposes 10,000+ Users to Remote Attacks (Cyber Security News)  Payment tech provider for Texas, Florida governments working with FBI to resolve ransomware attack (The Record) Chrome extensions can use unfixable time-channel to leak tab URLs (CyberInsider) BeyondTrust warns of critical RCE flaw in remote support software (Bleeping Computer) Hacker Poland's largest data leaks arrested (TVP World) LevelBlue will acquire MDR provider Alert Logic from Fortra. (N2K Pro Business Briefing) Men charged in FanDuel scheme fueled by thousands of stolen identities (Bleeping Computer) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show. Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

This and all episodes at: https://aiandyou.net/ . One of the great wounds people are experiencing around AI is in creativity. Look at the writers' and actors' strikes, for example. Here to talk about this very sensitive subject is Maya Ackerman, author of the new book Creative Machines: AI, Art, and US, which tackles it head on, full of emotion, vulnerability, and poetry.  Maya is the CEO and co-founder of Wave AI, and professor of Computer Science at Santa Clara University. She completed postdoctoral fellowships at Caltech and UC San Diego, and has authored over 50 peer-reviewed publications. She was named a Woman of Influence by the Silicon Valley Business Journal and her work has been featured in Forbes, NPR, Fortune, and NBC News. She is also a singer, pianist, and songwriter. We talk about how Maya's interdisciplinary backgrounds of machine learning and computational creativity converged in her book, what Maya calls “humble creative machines”: AI collaborators and how they can uplift us, her concept of a co-creative spectrum where humans are served by AI assisting us in being more creative, and – opera singing. All this plus our usual look at today's AI headlines! Transcript and URLs referenced at HumanCusp Blog.        

In this episode, Tim and Mikey recap the Atlanta Hawks' 119-126 loss to the Charlotte Hornets. Neither team held onto a double-digit lead in the contest, but the Hornets dominated the glass, 49-30, for their ninth straight win. Jalen Johnson had a monster scoring second half to finish with 31 points, eight assists, and nine rebounds. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Tim and Mikey do a College Park Skyhawks check-in with Kobe Johnson. They talk about his basketball journey to the professional level, his season with the Skyhawks, and much more. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Tim and Mikey recap the Atlanta Hawks' 121-119 win over the Utah Jazz. Nickeil Alexander-Walker hit a game-winning fade-away with three seconds left to seal the victory. Jock Landale started and collected 26 points, 11 rebounds, five assists, and four blocks. Jalen Johnson exploded for 22 points, 15 assists, and 16 rebounds. Tim and Mikey also break down the Hawks' final deadline move, sending Luke Kennard to the Los Angeles Lakers for Gabe Vincent and a second-round pick. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Tim and Mikey break down another Atlanta Hawks trade. They reportedly will send Kristaps Porzingis to the Golden State Warriors for Jonathan Kuminga and Buddy Hield. Tim and Mikey discuss why Atlanta made this move and what it means for the team's future. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Tim and Mikey discuss the Atlanta Hawks' trading for center Jock Landale. Atlanta sent cash considerations to the Utah Jazz for the 30-year-old big man. Landale likely plays backup center minutes for the Hawks, especially if Kristaps Porziņģis remains sidelined. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Tim and Mikey recap the Atlanta Hawks' 127-115 win over the Miami Heat. The Hawks collected 34 assists and won the bench points, 68-45. CJ McCollum led Atlanta's reserves with 26 points, while Jalen Johnson dropped a 29-point, 11-rebound, 11-assist triple-double. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

SEO expert Favour Obasi-ike, MBA, MS delivers an in-depth comparison of Shopify SEO and Squarespace SEO CMS platforms, focusing on their SEO and CRO capabilities and website development features. This discussion covers critical technical insights about theme management, URL structure optimization, metadata configuration, and platform-specific best practices.Favour shares actionable strategies for improving website visibility, including the importance of regular theme updates, proper sitemap configuration, and effective use of SEO metadata. The session also touches on comparisons with WordPress, Wix, and other CMS platforms, providing business owners with practical guidance for choosing and optimizing their e-commerce and content-driven websites in 2026.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode Key Learning Topics1. Shopify Platform Deep DiveShopify as a closed-source e-commerce CMS platformTheme Liquid customization and custom code implementationImportance of regular theme updates for algorithm visibilityPre-installed sitemap functionality and automated SEO featuresApp ecosystem vs WordPress pluginsMulti-currency and multi-language capabilitiesSchema.org integration for product pages2. Squarespace Platform OverviewUser-friendly, content-driven platform positioningComparison with Shopify for product-based vs content-based websitesQuick setup and on-the-go management capabilitiesIntegration capabilities and limitationsBest use cases for small businesses and content creators3. SEO Metadata OptimizationProper configuration of SEO meta titles and descriptionsOpen Graph (OG) tags for social media sharingURL structure best practices and character optimizationThe importance of unique metadata vs duplicated contentHow to edit SEO metadata in Shopify product pages4. URL Structure StrategyStrategic URL naming conventions for productsUsing numbers strategically in URLs (e.g., "red-roses-12-piece" vs "12-piece-red-roses")Pattern disruption for user attention and click-through optimizationShorter, more concentrated URLs for better visual scanningPre-purchase click optimization through URL clarity5. Technical SEO FundamentalsSitemap management across different platformsGoogle Search Console setup and sitemap submissionThe difference between Google Analytics and Google Search ConsoleNAP (Name, Address, Phone) consistency for local SEORobots.txt configuration and indexing control6. Wix Platform InsightsHidden robots.txt settings affecting blog tag indexingHow to enable tag indexing in Wix SEO settings10-year evolution of the Wix platformCommon indexing issues and solutions7. WordPress vs Closed-Source PlatformsOpen-source flexibility vs closed-source constraintsPlugin management and sitemap conflictsThe analogy of "square footage" for platform capabilitiesWhen to choose WordPress over Shopify/Squarespace8. Content Strategy & Page ManagementThe power of compounding through content updatesUpdating old blog posts alongside publishing new onesFooter copyright year updates as ranking signalsOn-page SEO details that AI and search engines scanCreating and maintaining a content calendar9. Website Maintenance Best PracticesRegular theme updates and their impact on visibilityChecking and updating footer copyright yearsMonitoring broken links and slow page speedsPlatform-specific maintenance requirements (Shopify, Squarespace, WordPress, Webflow, Wix)10. Free Website Audit OfferFavour's offer for surface-level website auditsDeep dive capabilities for root problem identificationMulti-platform support (Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, Duda)Email newsletter with SEO, marketing, and AI insightsEpisode Timestamps00:00 - Introduction: Shopify SEO vs Squarespace SEO comparison00:53 - Welcome and housekeeping (saving replays, accessing resources)02:36 - Shopify platform overview and e-commerce focus03:01 - Why Shopify stands out (price-friendly, brand-aware, aesthetically pleasing)03:43 - Shopify themes and purchasing considerations05:43 - Critical question: When did you last update your theme?06:40 - How theme updates affect algorithm visibility07:00 - Closed-source vs open-source platforms explained07:08 - Theme Liquid customization in Shopify08:00 - Shopify as your hosting platform08:10 - Apps in Shopify vs plugins in WordPress08:21 - Squarespace positioning and user-friendliness09:00 - Platform comparison analogy: Square footage (500 to 20,000 sq ft)09:33 - When aesthetics and ease-of-use matter most14:00 - Detailed Shopify theme management discussion18:00 - SEO metadata and URL structure fundamentals22:00 - The importance of page quantity and content strategy28:00 - Sitemap management and Google Search Console setup28:15 - Why Shopify pre-installs sitemaps (no conflicts)29:00 - WordPress sitemap conflicts and plugin management29:32 - The sitemap as "the brain of a website"30:00 - Content compounding strategy: updating old posts31:06 - Wix robots.txt issue: blog tags set to "no index" by default32:00 - How to fix Wix tag indexing in SEO settings33:00 - Tags as hashtags and their importance for visibility34:05 - Critical action item: Update your footer copyright year to 202635:00 - Why footer year matters for AI and search engine scanning36:01 - Shopify advantages for multi-language and multi-currency37:03 - Google Search Console vs Google Analytics confusion37:20 - The "reverse gear" moment in SEO audits42:00 - Deep dive into URL structure optimization45:00 - Strategic use of numbers in product URLs48:00 - Open Graph (OG) tags explained52:00 - Schema.org and structured data importance58:00 - Product page SEO metadata workflow in Shopify58:15 - How titles auto-generate URLs and the edit button59:00 - Example: "6-piece red rose bouquet" URL structure59:23 - Optimizing URL readability and pattern disruption60:00 - Pre-purchase click optimization through URL clarity61:00 - Character count optimization for URLs63:00 - Shopify vs Squarespace integration comparison63:16 - Schema.org as the "golden standard" for web documentation63:48 - NAP (Name, Address, Phone) consistency explained64:00 - "Dress how you want to be addressed" philosophy68:00 - Free website audit offer details70:00 - Platforms supported for audits72:00 - Newsletter signup for SEO, marketing, and AI insights74:00 - Surface-level vs deep-dive audit explanation75:00 - Closing remarks and call to actionFrequently Asked Questions (FAQs)Q1: What's the main difference between Shopify and Squarespace?A: Shopify is primarily an e-commerce platform optimized for product stores with extensive selling features (multi-currency, multi-language, robust app ecosystem), while Squarespace is more content-driven and user-friendly, ideal for portfolios, blogs, and smaller businesses that need quick setup without extensive product management.Q2: Why is updating my website theme important for SEO?A: Regular theme updates signal to search engine algorithms that your website has an updated setup and infrastructure. An outdated theme (e.g., last updated in August 2025 when we're in 2026) can cost you visibility because the algorithm may perceive your site as less maintained and current.Q3: What is Theme Liquid in Shopify?A: Theme Liquid is Shopify's templating language that allows you to customize code within the closed-source platform. It's where you would add custom elements like pop-ups, tracking codes, or other modifications that aren't available through standard theme settings.Q4: Do I need to create a sitemap for my Shopify store?A: No. Shopify automatically generates and maintains your sitemap as soon as you publish pages, products, collections, and posts. This is a major advantage over WordPress, where you need to install and configure sitemap plugins and ensure there are no conflicts.Q5: What's the difference between Google Search Console and Google Analytics?A: Google Search Console is for submitting your sitemap and monitoring how search engines crawl and index your site, while Google Analytics tracks visitor behavior and traffic sources. Both are important, but they serve different purposes. You must submit your sitemap to Search Console for proper SEO.Q6: How do I fix the Wix tag indexing problem?A: Go to your Wix dashboard, click Settings (bottom left corner), navigate to SEO Settings, find the Blog Tags section, and disable the "no index" robots.txt setting that's enabled by default. This allows your blog tags to be indexed by search engines.Q7: Why should I update my footer copyright year?A: The footer copyright year (e.g., "© 2026") is on-page text that AI and search engines scan. An outdated year (like "© 2023") signals that your site may not be actively maintained, even if you've updated content elsewhere. It's a simple but important ranking signal.Q8: How should I structure product URLs for better SEO?A: Use strategic placement of descriptive words and numbers. For example, "red-roses-12-piece" is better than "12-piece-red-roses" because users scanning search results will see "red roses" first, then the number variants (6, 12, 36), creating pattern disruption that draws attention and improves pre-purchase clicks.Q9: What is Open Graph (OG) and why does it matter?A: Open Graph tags control how your content appears when shared on social media, messaging apps, and other platforms. When you send a link via WhatsApp or iMessage and see a preview with title and image, that's Open Graph data. Properly configured OG tags ensure your content looks professional when shared.Q10: Should I choose Shopify, Squarespace, or WordPress for my business?A: Choose Shopify if you're running a product-based e-commerce store and need robust selling features. Choose Squarespace if you need a quick, aesthetically pleasing site for content, portfolios, or small-scale selling. Choose WordPress if you need maximum customization, flexibility, and control (open-source), but be prepared for more technical management.Q11: What is NAP and why is it important?A: NAP stands for Name, Address, Phone number. For websites, "address" includes your domain (www address). Consistent NAP information across your website and online directories is crucial for local SEO and helps search engines verify your business legitimacy.Q12: Can I get a free website audit from Favour?A: Yes! Favour offers surface-level website audits to help identify issues like broken links, slow pages, and basic SEO problems. The audit supports multiple platforms including Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, and Duda. Links are available in the episode description or through the newsletter signup.About the Podcast HostFavour Obasi-ike, MBA, MS is an SEO and digital marketing expert who specializes in helping business owners optimize their websites for search visibility and conversion. Favour offers website audits, SEO consulting, and maintains a detailed email newsletter covering SEO, marketing, and AI insights. Visit our quick links above to get access.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This and all episodes at: https://aiandyou.net/ . The fear, uncertainty, and doubt around the future of work has reached epidemic proportions. We'll attempt to shed some light and provide some relief with data, questions, and informed speculation on the topic. How is the generation of content going to evolve, and what's awaiting us in robotics? Who will make the decisions about the future workplace, and what will happen to creatives in marketing and other fields? All this plus our usual look at today's AI headlines! Transcript and URLs referenced at HumanCusp Blog.        

In this episode, Tim and Mikey break down the Atlanta Hawks' 124-129 loss to the Indiana Pacers. The Hawks forced 23 Indiana turnovers but only scored 23 points off those miscues, as their offense struggled in the second half. Jalen Johnson put up 33 points, 10 rebounds, and 12 assists. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Muhammad Danish, University of New Mexico lead author and cybersecurity researcher, discussing his team's work on "Private Links, Public Leaks: Consequences of Frictionless User Experience on the Security and Privacy Posture of SMS-Delivered URLs". This paper examines how the push for frictionless user experiences has led many services to rely on SMS-delivered, single-click URLs—an inherently insecure channel that can be intercepted or leaked. Analyzing more than 322,000 unique URLs from 33 million messages, the researchers found widespread security failures, including exposed PII across 701 endpoints at 177 services due to weak, token-based authentication that treats possession of a link as sufficient authorization. The study also identified low-entropy tokens enabling mass URL enumeration and data overfetching issues, though disclosures prompted 18 services to fix flaws, improving privacy protections for at least 120 million users. The research can be found here: ⁠Private Links, Public Leaks: Consequences of Frictionless User Experience on the Security and Privacy Posture of SMS-Delivered URLs Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Tim and Mikey recap the Atlanta Hawks' 86-104 loss to the Houston Rockets. Both teams struggled offensively, but Houston grabbed 22 offensive rebounds in their victory. Kevin Durant led the Rockets with 31 points. Nickeil Alexander-Walker and CJ McCollum scored 20 and 23 points, respectively, to lead their squad. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tim and Blake Rodgers from the Hard Knock Hawks Podcast break down a statement win as the Atlanta Hawks take down the Boston Celtics 117–106. The guys dive into a dominant all-around team performance, with a spotlight on Dyson Daniels, who was everywhere defensively — racking up 5 steals and 1 block while setting the tone on both ends of the floor. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your website might rank #1 on Google but be completely invisible to ChatGPT, Claude, and Perplexity. In this episode, let's break down why a huge chunk of the web is fundamentally broken for AI systems - not because of bad content, but because of technical decisions that made sense for humans but make sites invisible to the AI systems rapidly becoming the front door to the internet.Chapter Timestamps00:00:00 - Introduction: The new game your website is losing00:01:43 - The Scale of the Problem: AI crawler traffic explosion00:05:19 - The JavaScript Problem: Why AI crawlers can't see your content00:10:28 - The Bot Protection Paradox: Accidentally blocking AI00:14:40 - The Speed Requirement: Why 200ms matters00:17:46 - AI Agents Are Struggling Too: Browser agents and their limitations00:20:46 - How to Fix It: 6 things you need to do00:25:33 - Closing: The web is adapting againKey Statistics569 million GPTBot requests on Vercel's network in a single month370 million ClaudeBot requests in the same period305% growth in GPTBot traffic (May 2024 to May 2025)157,000% increase in PerplexityBot requests year-over-year33% of organic search activity now comes from AI agents~40% failure rate for the best AI browser agents on complex tasksThe 6 Things to FixImplement Server-Side Rendering (SSR) - If your site uses a JavaScript framework (React, Vue, Angular) with client-side rendering, switch to SSR or static site generation immediately. Use Next.js, Nuxt, or a pre-rendering service.Add Structured Data with JSON-LD - Expose key information in machine-readable format using schema.org markup. Microsoft confirmed Bing uses this to help Copilot understand content.Optimize for Speed - Target server response time under 200ms. First Contentful Paint under 1 second. Largest Contentful Paint under 2.5 seconds.Check Your Bot Protection Settings - Review Cloudflare, AWS WAF, or your CDN's bot management. Make a deliberate decision about GPTBot, ClaudeBot, and PerplexityBot access.Kill Infinite Scroll and Lazy Loading for Content - Use paginated URLs with standard HTML links. Ensure high-value content is in the initial HTML response.Keep Sitemaps Current - Maintain proper redirects, consistent URL patterns, and fix broken links.Tools MentionedGlimpse - Free tool to test how AI sees your website: glimpse.webperformancetools.comShow LinksSources Referenced in This EpisodeAI Crawler Statistics:Vercel Blog - The Rise of the AI CrawlerCloudflare 2025 Year in ReviewCloudflare - From Googlebot to GPTBotSearch Engine Land - AI Optimization GuideJavaScript Rendering:Prerender.io - Understanding Web CrawlersSearch Engine Journal - Enterprise SEO Trends 2026No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Listeners ask about image galleries and SEO, spammy URLs, linking strategies, Google verification videos, moving cities, and image alt text. We cover when to change URLs (almost never), how page traffic matters more than authority for internal links, and why your address needs to be identical everywhere online.Timestamps[0:00] Introduction[0:47] Do image galleries at the top of pages hurt SEO?[3:47] Why you should (almost) never change your URLs[7:18] Should you link from popular blog posts to other pages?[8:08] What's the deal with Google's new video verification?[9:35] First steps after moving your business to a new city[12:29] Should you include your business name in image alt text? -- CONTACTLeave Feedback or Request Topics:https://forms.gle/bqxbwDWBySoiUYxL7

In this episode, Tim and Mikey break down the Atlanta Hawks' 110-103 win over the Phoenix Suns. The Hawks committed 21 turnovers in the contest, but their defense held the Suns to 12 fourth-quarter points to seal the victory. Jalen Johnson had 23 points, 18 rebounds, and nine assists, while Onyeka Okongwu added 25 points. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Performance marketers struggle with direct mail attribution and speed. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses with API-driven personalized campaigns. The discussion covers AI-powered delivery optimization that automatically selects standard vs. first-class postage based on speed requirements, real-time address verification APIs that prevent undeliverable mail and save millions in wasted sends, and QR code attribution systems with personalized URLs achieving 5% average conversion rates and up to 30% for compliance-ready campaigns.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Tim and Mikey recap the Atlanta Hawks' 124-122 victory over the Memphis Grizzlies. The Hawks splashed 20 3-pointers on the night, led by Luke Kennard and Onyeka Okongwu's four triples. Jalen Johnson collected 32 points, 15 rebounds, and eight assists in an impressive performance. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Watch The X22 Report On Video No videos found (function(w,d,s,i){w.ldAdInit=w.ldAdInit||[];w.ldAdInit.push({slot:17532056201798502,size:[0, 0],id:"ld-9437-3289"});if(!d.getElementById(i)){var j=d.createElement(s),p=d.getElementsByTagName(s)[0];j.async=true;j.src="https://cdn2.decide.dev/_js/ajs.js";j.id=i;p.parentNode.insertBefore(j,p);}})(window,document,"script","ld-ajs");pt> Click On Picture To See Larger PictureThe EU economy is imploding, Germany the power manufacturing company is falling apart and now companies are moving to Hungary. Trump built the tariff system to compete the [CB]. Trump has now started the narrative of why the Fed should not be controlling the US economy. DOJ has begun a criminal investigation, soon the Fed will be restructured into the Treasury. The [DS] is panicking, they are losing the chess match and they have no more move except one. Trump has now set the stage and the [DS] will follow the path to their destruction. The money supply is in the process of being shutdown, the [DS] is struggling, the countries they controlled are struggling. Soon Trump will have all the leverage and the enemy will be at it’s weakest point. Game Over. Economy (function(w,d,s,i){w.ldAdInit=w.ldAdInit||[];w.ldAdInit.push({slot:18510697282300316,size:[0, 0],id:"ld-8599-9832"});if(!d.getElementById(i)){var j=d.createElement(s),p=d.getElementsByTagName(s)[0];j.async=true;j.src="https://cdn2.decide.dev/_js/ajs.js";j.id=i;p.parentNode.insertBefore(j,p);}})(window,document,"script","ld-ajs"); https://twitter.com/WallStreetMav/status/2010625048856424506?s=20   countries. In the year 2023, Germany lost 123,000 manufacturing jobs. The trend has continued in 2024 and 2025. Lousy energy policy has consequences. https://twitter.com/RealPNavarro/status/2010480063091720266?s=20 https://twitter.com/RealPNavarro/status/2010480094662332678?s=20   factory jobs appear. https://twitter.com/Rasmussen_Poll/status/2010701202971935191?s=20 JUST IN: RINO Tillis Threatens to Block Fed Nominations Over Powell Criminal Investigation Federal investigators opened a criminal investigation into Fed Chairman Jerome Powell. Powell is under fire for the cost of renovating the Fed's DC headquarters. The cost ballooned from $1.9 billion to $2.5 billion. RINO Senator Thom Tillis is threatening to block any future Fed nominations over the Justice Department's federal criminal investigation into Fed Chair Jerome Powell. Source: thegatewaypundit.com FED Chairman Jerome Powell Attempts to Evade Legal Accountability by Hiding Behind His Office Regardless of how you feel about the Federal Reserve Board, I think we would all agree the construct of an autonomous central bank is outside the boundaries of our constitutional framework.  Factually, the Sea Island financial group set up the Federal Reserve as a system of control over the U.S. economy that was completely unnecessary.  . Last year facing ridiculous cost overruns, congress questioned Powell over the insane spending proposal by Powell for a new office building.  Chairman Powell characterized the construction changes that escalated the cost of the project from $1.9 billion to $2.5 billion as ‘minor modifications.'  That's $2.5 billions of taxpayer money. .[Transcript] – “Good evening. On Friday, the Department of Justice served the Federal Reserve with grand jury subpoenas, threatening a criminal indictment related to my testimony before the Senate Banking Committee last June. That testimony concerned in part a multi-year project to renovate historic Federal Reserve office buildings. I have deep respect for the rule of law and for accountability in our democracy. No one—certainly not the chair of the Federal Reserve—is above the law. But this unprecedented action should be seen in the broader context of the administration's threats and ongoing pressure. This new threat is not about my testimony last June or about the renovation of the Federal Reserve buildings. It is not about Congress's oversight role; the Fed through testimony and other public disclosures made every effort to keep Congress informed about the renovation project. Those are pretexts. The threat of criminal charges is a consequence of the Federal Reserve setting interest rates based on our best assessment of what will serve the public, rather than following the preferences of the President. This is about whether the Fed will be able to continue to set interest rates based on evidence and economic conditions—or whether instead monetary policy will be directed by political pressure or intimidation. I have served at the Federal Reserve under four administrations, Republicans and Democrats alike. In every case, I have carried out my duties without political fear or favor, focused solely on our mandate of price stability and maximum employment. Public service sometimes requires standing firm in the face of threats. I will continue to do the job the Senate confirmed me to do, with integrity and a commitment to serving the American people. Thank you.” Source:theconservativetreehouse.com Powell says criminal investigation by Trump's Justice Department threatens Fed's independence https://twitter.com/unseen1_unseen/status/2010547216906125721?s=20 https://twitter.com/jeffreytucker/status/2010520328389173522?s=20  would love to have been a fly on that wall, just listening in. Jerome caved. Now he is whining like a man-child that his supposed independence is being compromised by a threatened criminal indictment over a profligate building project. Historians will have a hard time making sense of this hilarity, including the faux-serious pose in this histrionic statement of pretend integrity. There is no place in a democracy for a secretive and all-controlling central bank. These conspirators are toast, if not now or tomorrow, then eventually. A peoples’ government needs a peoples’ money that people can own and control, and a banking system that is based on market competition, not a cartel of big shots. Sorry, Jerome, you showed your cards five years ago, revealing exactly who and what you serve, and that is not the American people. These are the end times for the Federal Reserve. https://twitter.com/julie_kelly2/status/2010771831658107044?s=20 https://twitter.com/julie_kelly2/status/2010761420082917557?s=20 Silver and Gold Hit New Highs on Fed Probe and Heightened Geopolitical Tensions   Gold and silver prices are climbing in response to concerns around geopolitical issues and policy independence at the Federal Reserve. Source: barrons.com    of Dollars! It would be a complete mess, and almost impossible for our Country to pay. Anybody who says that it can be quickly and easily done would be making a false, inaccurate, or totally misunderstood answer to this very large and complex question. It may not be possible but, if it were, it would be Dollars that would be so large that it would take many years to figure out what number we are talking about and even, who, when, and where, to pay. Remember, when America shines brightly, the World shines brightly. In other words, if the Supreme Court rules against the United States of America on this National Security bonanza, WE'RE SCREWED! PRESIDENT DONALD J. TRUMP Political/Rights  WBD is not just another studio. It is the home of HBO, DC Comics, the Harry Potter films, Game of Thrones, and one of the most important film archives in the world. Netflix itself boasts that the acquisition would combine Warner's “iconic franchises and storied libraries” with the world's largest streaming platform. If Netflix absorbs these assets, it will not just be the biggest streaming service. It will become the most dominant cultural gatekeeper the United States — and much of the world — has ever seen. Yet despite the obvious risks, WBD's leadership is pushing forward even though Paramount Skydance has launched an all-cash tender offer of $30 per share for the entire company — a bid that implies significantly higher value for shareholders than Netflix's offer.  At the same time, merging WBD's vast film and television library into Netflix would weaken competition in both streaming and content markets and concentrate cultural power in ways fundamentally at odds with the diversity of voices a free nation needs to survive. On these grounds alone, this merger should be stopped. Handing this machine control over Warner's franchises and future output would allow one company to rewrite characters, retell history, redefine social norms, and control which ideas reach audiences. Majority Of North Carolina Trucking Licenses Issued To Foreigners Are Illegal: Duffy A review of non-domiciled commercial driver's licenses (CDLs) granted in North Carolina found that 54 percent were issued illegally, the Department of Transportation (DOT) said in a statement on Jan. 8. The review was conducted by the Federal Motor Carrier Safety Administration (FMCSA) and is part of its ongoing nationwide audit of trucking licensing systems, the department said. DOT warned that if North Carolina does not “fix their serious failures” and revoke licenses issued illegally to foreign nationals, the department will withhold almost $50 million in federal funding. Source: zerohedge.com DOT Strips California Of $160 Million Over Foreign Truckers A showdown between the U.S. Department of Transportation and the State of California reached a breaking point on Wednesday after Transportation Secretary Sean Duffy announced the Federal Motor Carrier Safety Administration will withhold approximately $160 million in safety program money from the state. The move follows California's failure to meet a January 5 deadline to cancel more than 17,000 commercial truck driver's licenses that Duffy asserts were unlawfully issued by the state to foreign truckers. The California Department of Motor Vehicles announced in late December that it would delay the cancellation until March 6, but FMCSA did not agree to the extension. The $160 million penalty marks the first year of potential sanctions. Under federal law, if California continues to defy the FMCSA's Final Determination, the amount withheld could double in the second year. Source: zerohedge.com DOGE Yes, Dina Powell McCormick worked in the Trump administration. She served as the United States Deputy National Security Advisor for Strategy from 2017 to 2018 . She also held the role of Senior Advisor to the President for Entrepreneurship, Economic Growth, and the Empowerment of Women starting in January 2017 . For context, the Truth Social post you linked is Trump congratulating her on her new role as President and Vice Chairman of Meta (announced today, January 12, 2026)  1104 Q !xowAT4Z3VQ ID: 28003e No.967331 Apr 9 2018 12:09:25 (EST) Anonymous ID: db2d29 No.967224 Apr 9 2018 12:02:45 (EST) >>967123 YOU are being TRACKED. NO FB account required. WTF? Is it embedded in Android OS? This is BIGGER than you think. Agencies attached. Q >>967224 Think ‘Bridge’. GOOG. FB. TWITTER. IG. ‘Central’ algorithm. The stage had to be set. Q Geopolitical  U.K Asks Germany and France, EU NATO, to Support Expanded Presence in Greenland  President Trump wins again. Seriously folks, you would think that after all this time the Europeans would finally understand how President Trump manipulates the media cycle and gets them to do exactly what he wants – while they and the majority of their constituents think it's exactly the opposite.  This stuff is just too funny now. According to European media outlets, British Prime Minister Keir Starmer is in discussions with Germany and France to send a NATO alliance to Greenland to establish a stronger NATO military footprint. {LINK} The media present this, hilariously, as if European NATO is going to defend Greenland against President Trump and the USA military. {{INSERT SEVERAL LAUGHING EMOJIS HERE}} I mean, think about it rationally. The U.K, France and Germany are unwilling to send troops into Ukraine without the protection of the U.S. military.  But somehow, for some reason, the U.K, France and Germany are going to send troops to Greenland to defend against the U.S. military. The narrative sounds silly when put into context, right? So, President Trump starts talking about the U.S. taking aggressive unilateral action to secure Greenland as a strategic national security matter.  Suddenly, ‘Voila!' European NATO, under the auspices of defending their Denmark democracy, wakes up and says, ‘No, wait, you can't just take Greenland, that's bad.'  Then they assemble urgent talks to send EU NATO military resources to Greenland.  Exactly what President Trump has been requesting to formerly deaf ears. See how that works?  Source: theconservativetreehouse.com https://twitter.com/thestinkeye/status/2010481974985560110?s=20  notes… JSOC   Step 4: seize narrative and news cycles for a week or two while all the large accounts get their marching orders and post the same stuff over and over. The EU threatens to mobilize to “protect Greenland” and quietly discovers they cannot project meaningful power outside their continent without the US. Step 5: DJT walks back the outrageous solution (invasion) to the somewhat radical solution (purchase). The big accounts feel like they matter, the little accounts feel like the have been heard. DJT gets what he wanted all along, and Denmark gets a pile of money to fritter away buying votes with socialist BS. https://twitter.com/amuse/status/2010567080802738660?s=20 https://twitter.com/MarioNawfal/status/2010739799477354900?s=20 systemic instability. https://twitter.com/sentdefender/status/2010605925342597449?s=20   Guard Corps (IRGC). https://twitter.com/RapidResponse47/status/2010532329303965733?s=20  Venezuela’s leader was a fugitive from US law enforcement and not a legitimate head of state, according to 60 different countries. He was apprehended, and Venezuela’s remaining leaders were asked to cooperate with US expectations. Greenland is likely to negotiate a compact of free association with the US and receive financial assistance, while maintaining self-governance, in exchange for military protection. Cuba is in rapid decline due to a loss of support from Venezuela (and other factors). China and Russia could offer assistance, but at considerable risk. Trump can wait and watch Cuba self-destruct, then come in and offer assistance to the Cuban people if and when they ask. Iran is in a similar situation to Cuba: a nation in rapid decline, with massive risk for Trump if he intervenes too quickly. The likely play there is to wait for the Ayatollah to flee. There would be no finger-pointing about “regime change” if the Islamic regime collapses on its own. Then, the US could offer assistance as an interim government is established. War/Peace https://twitter.com/WallStreetMav/status/2010435240079319153?s=20  specifically exclude any NATO troops from ever being put into Ukraine. All of these steps are designed to specifically undermine President Trump’s efforts at peace between Ukraine and Russia. The warmongers in Europe are determined to keep the war going as long as possible. They need to distract their voters with enemies so they don’t realize how Europe is collapsing economically and culturally. The European “leaders” desperately need enemies like Trump and Putin in order to point the finger and cast blame while things get worse in their own countries. Blame external forces, not their own policies. North Korean Hackers Using QR Codes to Steal Sensitive Information: FBI  North Korean state-sponsored cyber threat group Kimsuky is targeting American entities via a QR code scheme that can compromise sensitive information, the FBI said in a Jan. 8 alert. “As of 2025, Kimsuky actors have targeted think tanks, academic institutions, and both U.S. and foreign government entities with embedded malicious Quick Response (QR) codes in spearphishing campaigns,” the FBI stated. “This type of spearphishing attack is referred to as Quishing.” “Quishing (QR Code Phishing) is a phishing technique in which adversaries embed malicious URLs inside QR codes to force victims to pivot from their corporate endpoint to a mobile device, bypassing traditional email security controls.” In quishing campaigns, threat actors send QR images to targets as email attachments or embedded graphics, which typically evade URL inspection mechanisms. When targets scan the QR code, they are routed via redirectors to webpages that harvest their credentials. Such webpages impersonate Microsoft 365, Okta, or VPN portals. These operations typically end with hackers bypassing multifactor authentication (MFA) and hijacking cloud identities without triggering the usual “MFA failed” alerts. They can then establish persistence in the organizations' networks and use the compromised mailboxes to carry out further hacking operations, the agency warned. The FBI recommended that organizations adopt a multilayered security strategy to tackle the unique risks posed by QR hacking schemes. Source:  americafirstreport.com  https://twitter.com/disclosetv/status/2010464207192371542?s=20 Medical/False Flags Cancer Drugs Drive Nearly One-Fifth Of Pharma Sales  The global pharmaceutical industry’s revenue is increasingly concentrated in a handful of high-value drug classes, with oncology, diabetes/obesity treatments and immunology leading the charge. As Statista’s Tristan Gaudiat details below, according to estimates from Statista Market Insights, cancer drugs alone generated over $217 billion last year, making oncology the largest therapeutic segment, driving nearly one-fifth (18 percent) of all pharmaceutical sales. You will find more infographics at Statista Antidiabetic medicines rank second, with estimated sales of over $85 billion in 2025, contributing 7 percent to global market revenues. Source: zerohedge.com   then Premiums will FALL, by 50% or more, for most people. I want to go back to the three year window where you can get in there for ObamaCare where you won't pay as much. Don't expand ObamaCare. Congress must make Trump Rules permanent. These were President Trump's 2018 Short Term Plans Rule that President Obama terminated. All Congress has to do is say, ‘Look, the Short Term Plans can last up to 36 months, your Insurer can sell you a Renewal Guarantee so it can last even beyond that period, and you will get lower priced Insurance, better Insurance, Longer Term Insurance and, it doesn't cost Taxpayers a dime or, it won't destabilize ObamaCare.' Much simpler than what President Trump's advisers are selling him, much better to assuage the fears of nervous Democrats, because we had these Rules in place for six years, and ObamaCare did not crater. Subsidies will not solve this problem. Government should be capping what it spends on Healthcare at ZERO. Send them a check. No need for subsidies. Congress has to get out of the way of Private Insurance Companies. Give the money to the Consumers to buy directly from the Health Insurance Companies.” [DS] Agenda https://twitter.com/ElectionWiz/status/2010347486783693056?s=20 https://twitter.com/WarClandestine/status/2010445777676673233?s=20 https://twitter.com/RealAbs1776/status/2010549397969350845?s=20 https://twitter.com/amuse/status/2010554642107675018?s=20 https://twitter.com/DHSgov/status/2010362097562013779?s=20 https://twitter.com/RapidResponse47/status/2010540542220726775?s=20 https://twitter.com/disclosetv/status/2010537739767238962?s=20 https://twitter.com/TheStormRedux/status/2010374476819472477?s=20   dozens and dozens of those individuals to justice already. We're gonna keep hundreds of HSI officers there to continue to protect those children. Every day we get another individual that was sexual assault against a child. Sodomy against a child. I can't believe that the mayor and governor can defend allowing those people to go out there and victimize more of our children and grandchildren.” Infuriating. When see you see these dumbass leftists protesting in the streets, just know that they are out there protecting pedophiles. At this point, how can anyone claim that the Democrats are the “good guys”? https://twitter.com/AGPamBondi/status/2010755631972577560?s=20   rammed a Border Patrol vehicle, threatening the lives of federal law enforcement officers. He should NEVER have been in our country to begin with, and we will ensure he NEVER walks free in America again. President Trump's Plan https://twitter.com/amuse/status/2010487811732840449?s=20  A federal grand jury voted to indict the former FBI Director on two felony counts — and then three federal judges unraveled that indictment through conjecture, media narratives, personalized attacks on the United States Attorney, and procedural anomalies that have no precedent in federal criminal practice. https://twitter.com/RealSLokhova/status/2010247488826175976?s=20 https://twitter.com/realJeremyCarl/status/2010710384769151325?s=20 (function(w,d,s,i){w.ldAdInit=w.ldAdInit||[];w.ldAdInit.push({slot:13499335648425062,size:[0, 0],id:"ld-7164-1323"});if(!d.getElementById(i)){var j=d.createElement(s),p=d.getElementsByTagName(s)[0];j.async=true;j.src="//cdn2.customads.co/_js/ajs.js";j.id=i;p.parentNode.insertBefore(j,p);}})(window,document,"script","ld-ajs");