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Burnie and Ashley discuss Nobel Prize Showdown 2025, science prize money, EU burger regulations, new foods, not answering calls from Sweden, banned authors, Calvin butt, Vine editing, and abandoned URLs.
Welcome back to When Words Fail Music Speaks, the podcast where we battle the darkness of depression with the undeniable power of music. I'm your host, James Cox, a self‑declared “professional handicapped” champion of mental‑health advocacy, and today we've got a truly inspiring guest who lives the mission we preach.Joining us is Craig Jamieson—the creative force behind the Canadian pop‑rock outfit Craig Jamison & the Lucky Winmore Band. Craig blends 80's synth nostalgia, modern hooks, punk‑edge chords, and indie‑rock flair into a sound that's as eclectic as his influences— from Bon Jovi and Michael Jackson to The Weeknd's synth‑wave vibes.In this episode we'll:Dive into Craig's latest releases—the bright, hook‑laden single “Honey,” the heartfelt follow‑up “Get to You,” and the mantra‑driven anthem “Come Around,” which serves as the theme for his Dance Away Depression charity event.Explore his personal journey with anxiety, panic attacks, and depression, and how songwriting became his lifeline—turning depersonalization and chemical‑imbalance battles into lyrical mantras that help listeners “weather the storm.”Highlight his partnership with radio‑promo guru Caden Gordon and Big Records, the upcoming “Perfect Timing” track, a forthcoming Christmas EP, and a mysterious, world‑concern‑driven song titled “Doomsday.”Spotlight his mental‑health work with the Canadian nonprofit Mind Your Mind and the Dance Away Depression fundraiser, showing how music can raise both awareness and resources for youth battling depression.Uncover his creative process, from the 80's posters that still line his teenage bedroom walls to the way he lets each song's vibe dictate genre—pop‑punk, synth‑wave, folk, even swing‑jazz.Whether you're a fan of nostalgic synths, a songwriter looking for a mental‑health ally, or simply someone who believes “when words fail, music speaks,” this conversation is a reminder that a single chord can connect, move, and heal.Stay tuned—because after this interview you'll hear snippets of Craig's tracks, learn how you can support his charitable events, and get the exact URLs to stream “Honey,” “Get to You,” and “Come Around.”Let's turn the volume up and let the music do the talking.
In this episode, Tim and Mikey recap the Atlanta Hawks' 122-113 preseason loss to the Houston Rockets. Both teams sat most of their starters and key contributors in the second half. Alperen Sengun led the Rockets with 19 points, while Nickeil Alexander-Walker dropped 13 in his Hawks debut. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Episode Summary:In this episode of Faith with Friends, Lisa Lorenzo invites listeners into an exploration of the profound power and vital nature of Scripture in a believer's life. She begins by illustrating how God's Word acts as a light guiding our path, akin to a lamp illuminating our next step, rather than a spotlight revealing the entire road ahead. This intentional illumination encourages trust in God, each step of the way, and underscores the importance of relying on scripture daily.The discussion delves deep into why the Bible is more than just an inspiring read. It's deemed as the breath of God, alive and transformational, offering essential tools for spiritual growth and resilience. Lisa references key scriptures, highlighting that God's Word is foundational to understanding Jesus and that from Genesis to Revelation, the Bible points to Him. Moreover, Scripture transforms minds by replacing doubts and fears with God's truth, and serves as a spiritual weapon, as described in Ephesians 6. The episode encourages listeners to integrate the Bible into their daily lives, to strengthen their faith, and experience God's enduring presence and guidance.Key Takeaways:Scripture as Light: The Bible acts as a lamp to our feet, guiding us step by step rather than illuminating the whole future.God-Breathed Truth: The Bible isn't just a book; it is the divine breath of God, instrumental for teaching, reproof, correction, and spiritual training.Transformation Through Scripture: Regular engagement with Scripture renews the mind and unroots lies, reinforcing one's spiritual foundation.Scripture as a Spiritual Weapon: God's Word equips believers for spiritual battles, echoing Jesus' use of Scripture during temptation.Integration into Daily Life: Adopting Scripture in daily routines can transform relationships with God and those around us.Notable Quotes:"Psalm 119 says, It's a lamp unto our feet and a light unto our path.""When you open the Bible, you're not just reading words, you are meeting with the living God who absolutely loves you.""The more you weave God's Word into your life, the more alive and real it will become to you.""Keep the word of God on your lips day and night. Think about it. The Bible is not just a book for us to read. It is God's voice.""When you open your Bible, you're not just reading words. You are hearing the voice of God who loves you."Resources:Although no specific URLs or external resources were mentioned in this transcript, listeners are encouraged to follow Faith with Friends on Instagram @faithwithfriends for more updates and content.Take time to immerse yourself in this enlightening epi
In this off-season show, Tim and Mikey preview the Atlanta Hawks' four preseason games. The guys discuss the key aspects for each matchup, including their three keys for the Hawks' first game on Monday against the Houston Rockets. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What if Joseph Merrick, the so-called “Elephant Man,” had been born beautiful? This episode explores his life, his genius, and what society still struggles to see: elusive humanity.They called him a monster. History remembers him as the Elephant Man. But Joseph Merrick was far more than his face. This episode explores his real story — his suffering, his dignity, and the haunting “what if” of how different life might have been if he had looked “normal.”After watching, you'll see how cultural awkwardness and silence still shape how we treat difference today — and why Merrick's story still matters.Call to Action (rotation):• Like, subscribe, and share if this story surprised you.• Tap subscribe so you don't miss the next twist in history.Episode/Playlist Links:• The Distasteful History of Toothpaste – Why smiles once meant something very different. https://youtu.be/wq_H-8_pKKI• The Smile That Changed Culture – Why people didn't smile in old photos. https://youtu.be/l3xddLnkqME• Playlist: An Ounce Podcast – Historical Lives & Legends https://www.youtube.com/playlist?list=PLvguDu9efxtoRfoCHh3ZqVEXIJ1zBpwLW#JosephMerrick #HistoryWhatIf #AnOuncePodcast________________________________________
This week, our hosts Dave Bittner , Joe Carrigan, and Maria Varmazis (also host of the T-Minus Space Daily show) are sharing the latest in social engineering scams, phishing schemes, and criminal exploits that are making headlines. We start off with a celebration of Cybersecurity Awareness Month. Joe's story is on how the North Wales Police are warning cryptocurrency holders after a victim lost £2.1 million in Bitcoin to a highly targeted scam, where criminals posing as police used a fake security breach story to trick them into entering their password on a fraudulent site. Dave has two stories this week, the first one from a Reddit user being targeted by the classic "White Van Scam," where scammers tried to sell cheap projectors as high-end equipment using a fake story and forged receipt. In his second story, the FBI is warning that cybercriminals are spoofing its official IC3 website to steal personal information and scam victims, urging users to type the URL directly and avoid suspicious links or fake social media pages. Maria has the story on two U.S. senators pressing Tinder parent company Match Group to step up efforts against romance scams, demanding details on how it detects fraud and protects users from criminals exploiting trust on its platforms. Our catch of the day comes from Reddit where a user was targeted by a scammer, but cleverly was able to get them to retreat. Resources and links to stories: Police issue warning after £2.1m Bitcoin 'scam' FBI Says Threat Actors Are Spoofing its IC3 Site Someone hit me with the "White Van Scam" - in this day and age! Two US senators urge Tinder parent to act against dating scams on its apps Sister died Have a Catch of the Day you'd like to share? Email it to us at hackinghumans@n2k.com.
In this off-season show, Tim and Mikey give you their thoughts about the sights and sounds from Atlanta Hawks Media Day. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What if you could replace a $500k content team with AI and generate 400+ UGC videos daily with 88% higher conversions?We're going live with, Donny Dvorin, the CRO & Partnerships lead of MakeUGC.ai - the platform helping $10M+ DTC brands create scroll-stopping UGC in under 2 minutes. No creators, no editors, no delays.This system is delivering:- 88% higher conversion rates- 6.2x more engagement- 97% cheaper than traditional UGC- 10M+ views in 7 daysYou'll see the exact process behind AI avatars that actually hold your products and look so real they fool the untrained eye. We're talking live demos of turning product URLs into viral-ready ads, real campaign examples, and the framework thousands use to test creative variations daily.This isn't theory - it's the system replacing entire content teams while competitors wait weeks for single deliverables.About Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/ YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/ Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/events If you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!
FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This and all episodes at: https://aiandyou.net/ . As we use AI more and more as a critical assistant, what might that be doing to our critical thinking? Professor Michael Gerlich has published his research in the paper “AI Tools In Society: Impacts On Cognitive Offloading And The Future Of Critical Thinking” in the journal Societies. He showed that younger participants “exhibited higher dependence on AI tools and lower critical thinking scores compared to older participants.” That's the sort of result that demands we pay attention at a time when AI is being increasingly used by schools and students. Michael is the Head of Center for Strategic Corporate Foresight and Sustainability at SBS Swiss Business School. His research and publications largely focus on the societal impact of Artificial Intelligence, which has made him in demand as a speaker around the world. He's also taught at the London School of Economics and Political Science, Cambridge, and other institutions. He's also been an adviser to the President and the Prime Minister of Kyrgyzstan, the Uzbekistan Cabinet, and Ministers of economic affairs in Azerbaijan. We talk about “cognitive offloading” and the use of GenAI. Why is it different from using calculators, which were widely forecast to cause math skills to atrophy and were banned from schools, and we since learned better. Michael will look at how AI like the big agents that might come with workplace IT systems help or hinder in knowledge work, and consequences for on-the-job training. All this plus our usual look at today's AI headlines. Transcript and URLs referenced at HumanCusp Blog.
If you're a busy SCV owner—HVAC, plumbing, electrical, real estate—this episode shows how to use Large Language Models (LLMs) without the tech fog. We'll keep it plain English: where to start, how to stay safe, and the exact prompts that turn AI into faster replies, clearer estimates, more reviews, and real bookings. We'll also cover family guardrails (deepfake calls, code phrases), plus a simple local SEO/AEO plan so answer engines and Maps actually surface you.Read the companion guide: https://santaclaritaartificialintelligence.com/post/your-beginners-guide-to-chatgpt-gemini-grok-beyond-by-santa-clarita-artificial-intelligenceChapters 00:00 — Why LLMs matter in Santa Clarita (safety + simple wins) 00:18 — For real-world owners (cabinet makers, HVAC, plumbers, Realtors) 00:33 — What an LLM can do today (emails, reservations, writing help) 00:52 — Google/Yahoo/AOL users: yes, there's AI under the hood 01:10 — How LLMs “get smart” and where to stay cautious 01:28 — Send this to a friend who's AI-curious 01:44 — Connor's LAPD background & online predator awareness 01:53 — Youth safety: what's changed and what to watch 02:00 — Incognito 101: why/when to use it 02:34 — Domains 101 (avoid typosquats; type the full URL) 03:15 — Finding Private/Incognito in your browser 03:39 — Why I demo in incognito (less personalization) 04:05 — “G” to ChatGPT: how my browser routes searches 04:56 — Ads vs. answers: the modern Google reality 05:15 — Trust, but verify URLs (g00gle ≠ google) 06:04 — First query: “artificial intelligence” (what to expect) 07:07 — Adding context: “large language models” (LLMs) 07:47 — Meet the lineup: ChatGPT, Gemini, Claude, Llama, etc. 07:54 — ChatGPT demo: free chat, “introduce yourself” prompt 08:33 — Real-estate example: growth ideas in seconds 09:00 — Use cases: email rewrites, planning, checklists 10:16 — Free usage & identity: what you reveal (and don't) 11:05 — Prompting basics (it forgives typos, still deliver) 11:31 — “Make my prompt better” live example 12:59 — Hallucinations: treat outputs as drafts 13:32 — New chat tips (how to reset context) 14:10 — Grok demo: web-aware answers + sources 15:39 — “Improve my prompt and run it” workflow 16:36 — New chat buttons you'll see across tools 16:48 — Google Gemini: strengths, limitYoutube Channels:Conner with Honor - real estateHome Muscle - fat torchingFrom first responder to real estate expert, Connor with Honor brings honesty and integrity to your Santa Clarita home buying or selling journey. Subscribe to my YouTube channel for valuable tips, local market trends, and a glimpse into the Santa Clarita lifestyle.Dive into Real Estate with Connor with Honor:Santa Clarita's Trusted Realtor & Fitness EnthusiastReal Estate:Buying or selling in Santa Clarita? Connor with Honor, your local expert with over 2 decades of experience, guides you seamlessly through the process. Subscribe to his YouTube channel for insider market updates, expert advice, and a peek into the vibrant Santa Clarita lifestyle.Fitness:Ready to unlock your fitness potential? Join Connor's YouTube journey for inspiring workouts, healthy recipes, and motivational tips. Remember, a strong body fuels a strong mind and a successful life!Podcast:Dig deeper with Connor's podcast! Hear insightful interviews with industry experts, inspiring success stories, and targeted real estate advice specific to Santa Clarita.
SANS Internet Stormcenter Daily Network/Cyber Security and Information Security Stormcast
Webshells Hiding in .well-known Places Our honeypots registered an increase in scans for URLs in the .well-known directory, which appears to be looking for webshells. https://isc.sans.edu/diary/Webshells%20Hiding%20in%20.well-known%20Places/32320 Cisco Patches Critical Exploited Vulnerabilities Cisco released updates addressing already-exploited vulnerabilities in the VPN web server for the ASA and FTD appliances. https://sec.cloudapps.cisco.com/security/center/resources/asa_ftd_continued_attacks https://sec.cloudapps.cisco.com/security/center/content/CiscoSecurityAdvisory/cisco-sa-asaftd-webvpn-z5xP8EUB https://sec.cloudapps.cisco.com/security/center/content/CiscoSecurityAdvisory/cisco-sa-asaftd-webvpn-YROOTUW XCSSET Evolves Again Microsoft detected a new XCSSET variant, an infostealer infecting X-Code projects. https://www.microsoft.com/en-us/security/blog/2025/09/25/xcsset-evolves-again-analyzing-the-latest-updates-to-xcssets-inventory/ Exploitation of Fortra GoAnywhere MFT CVE-2025-10035 watchTowr analyzed the latest GoAnywhere MFT vulnerability and exploits used against it. https://labs.watchtowr.com/it-is-bad-exploitation-of-fortra-goanywhere-mft-cve-2025-10035-part-2/
The cybersecurity industry operates on a fundamental misconception: that consumers want to understand and manage their digital security. After 17 years at F-Secure and extensive consumer research, Dmitri Vellikok has reached a different conclusion—people simply want security problems to disappear without their involvement.This insight has driven F-Secure's transformation from traditional endpoint protection to what Vellikok calls "embedded ecosystem security." The company, which holds 55% global market share in operator-delivered consumer security, has moved beyond the conventional model of asking consumers to install and manage security software.F-Secure's approach centers on embedding security capabilities directly into applications and services consumers already use. Rather than expecting people to download separate security software, the company partners with telecom operators, insurance companies, and financial institutions to integrate protection into existing customer touchpoints.This embedded strategy addresses what Vellikok identifies as cybersecurity's biggest challenge: activation and engagement. Traditional security solutions fail when consumers don't install them, don't configure them properly, or abandon them due to complexity. By placing security within existing applications, F-Secure automatically reaches more consumers while reducing friction.The company's research reveals the extent of consumer overconfidence in digital security. Seventy percent of people believe they can easily spot scams, yet 43% of that same group admits to having been scammed. This disconnect between perception and reality drives F-Secure's focus on proactive, invisible protection rather than relying on consumer vigilance.Central to this approach is what F-Secure calls the "scam kill chain"—a framework for protecting consumers at every stage of fraudulent attempts. The company analyzes scam workflows to identify intervention points, from initial contact through trust-building phases to final exploitation. This comprehensive view enables multi-layered protection that doesn't depend on consumers recognizing threats.F-Secure's partnership with telecom operators provides unique advantages in this model. Operators see network traffic, website visits, SMS messages, and communication patterns, giving them visibility into threat landscapes that individual security solutions cannot match. However, operators typically don't communicate their protective actions to customers, creating an opportunity for F-Secure to bridge this gap.The company combines operator-level data with device-level protection and user interface elements that inform consumers about threats blocked on their behalf. This creates what Vellikok describes as a "protective ring" around users' digital lives while maintaining transparency about security actions taken.Artificial intelligence and machine learning have been core to F-Secure's operations for over a decade, but recent advances enable more sophisticated predictive capabilities. The company processes massive data volumes to identify patterns and predict threats before they materialize. Vellikok estimates that within 18 to 24 months, F-Secure will be able to warn consumers three days in advance about likely scam attempts.This predictive approach represents a fundamental shift from reactive security to proactive protection. Instead of waiting for threats to appear and then blocking them, the system identifies risk patterns and steers users away from dangerous situations before threats fully develop.The AI integration also serves as a translation layer between technical security events and consumer-friendly communications. Rather than presenting technical alerts about blocked URLs or filtered emails, the system provides context about threats in language consumers can understand and act upon.F-Secure's evolution reflects broader industry recognition that consumer cybersecurity requires different approaches than enterprise security. While businesses can mandate security training and complex protocols, consumers operate in environments where convenience and simplicity drive adoption. The embedded security model acknowledges this reality while maintaining protection effectiveness.The company's global reach through operator partnerships positions it to address cybersecurity as a systemic challenge rather than an individual consumer problem. By aggregating threat data across millions of users and multiple communication channels, F-Secure creates network effects that improve protection for all users as the system learns from new attack patterns.Looking forward, Vellikok anticipates cybersecurity challenges will continue evolving in waves. Current focus on scam protection will likely shift to AI-driven threats, followed by quantum computing challenges. The embedded security model provides a framework for adapting to these changes while maintaining consumer protection without requiring users to understand or manage evolving threat landscapes. Learn more about F-Secure: https://itspm.ag/f-secure-2748Note: This story contains promotional content. Learn more. Guest: Dmitri Vellikok, Product and Business Development at F-Secure On LinkedIn: https://www.linkedin.com/in/dmitrivellikok/ResourcesCompany Directory:https://www.itspmagazine.com/directory/f-secure Learn more about creating content with Sean Martin & Marco Ciappelli: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/purchase-programs Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this off-season show, Tim and Mikey give you their full Eastern Conference predictions for the 2024-25 NBA season. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
John and Craig discuss short films: what makes a great short, when should you make one, and what should you realistically expect out of it? We also update our predictions on whether the career of “screenwriter” can survive potential global catastrophes. We then answer listener questions on staff writer wages and using URLs in a script. In our bonus segment for premium members, John and Craig talk intermissions and why more movies should have them. Links: Remembering Sundance Institute Founder, Robert Redford John's post on Robert Redford Digital Dungeons and Dragons Die Tally to vote for Scriptnotes Live Shows Scriptnotes Episode 334, Worst Case Scenarios, Transcript Maccy App DEVO Documentary on Netflix Megana Rao on Instagram and X Preorder the Scriptnotes Book! Get a Scriptnotes T-shirt! Check out the Inneresting Newsletter Become a Scriptnotes Premium member, or gift a subscription Subscribe to Scriptnotes on YouTube Scriptnotes on Instagram John August on Bluesky and Instagram Outro by Luke Davis (send us yours!) Scriptnotes is produced by Drew Marquardt and edited by Matthew Chilelli. Email us at ask@johnaugust.com You can download the episode here.
Today we are talking about Tugboat, What it does, and how it can super charge your ci/cd process with guest James Sansbury. We'll also cover ShURLy as our module of the week. For show notes visit: https://www.talkingDrupal.com/521 Topics Celebrating 20 Years with Drupal Introduction to Tugboat Comparing Tugboat with Other Solutions Tugboat's Unique Advantages Standardizing Workflows with Tugboat Handling Hosting and Development Delays Troubleshooting and Knowledge Transfer Client Base and Use Cases Agency Partnerships and Payment Structures Unique and Interesting Use Cases Challenges and Limitations of Tugboat Setting Up and Onboarding with Tugboat The Tugboat Origin Story Compliance and Security Considerations Resources Tugboat Tugboat FEDRamp Lullabot Sells Tugboat Platform to Enable Independent Growth Shurly Talking Drupal #390 - Employee Owned Companies Hosts Nic Laflin - nLighteneddevelopment.com nicxvan John Picozzi - epam.com johnpicozzi James Sansbury - tugboatqa.com q0rban MOTW Correspondent Martin Anderson-Clutz - mandclu.com mandclu Brief description: Have you ever wanted to use Drupal as a URL shortening service? There's a module for that. Module name/project name: ShURLy Brief history How old: created in Aug 2010 by Jeff Robbins (jjeff) though recent releases are by João Ventura (jcnventura) of Portugal Versions available: 8.x-1.0-beta4 which supports Drupal 9.3, 10, and 11 Maintainership Minimally maintained, maintenance fixes only. Also, the project page says that the 8.x branch is not ready for production use. So a big caveat emptor if you decide to try it Number of open issues: 18 open issues, 5 of which are bugs against the current branch Usage stats: 730 sites Module features and usage With the ShURLly module installed, you can specify a long URL you want shortened, optionally also providing a case-sensitive short URL you want to use. If none is provided a short URL will be automatically generated The module provides usage data for the short URLs, and and a user you can see a list the ones you've created as well as their click data I was a little surprised to see that created short URLs are stored in a custom db table instead of as entities, but the module is able to avoid a full bootstrap of Drupal before issuing the intended redirects The module provides blocks for creating short URLs, a bookmarklet to save a short URL, and URL history. There is also Views integration for listing the short URLs, by user or in whatever way will be useful in your site There is also a submodule to provide web services for generating short URLs, or potentially expand a short URL back into its long form. The services support output as text, JSON, JSONP, XML, or PHP serialized array The module allows provides a variety of permissions to allow fine-grained access to the capabilities it provides, and also has features like per-role rate limiting, APIs to alter redirection logic, and support for the Google Safe Browsing API, and Google Analytics It's worth mentioned that ShURLy is intended to run in a site on its own instead of within a Drupal site that is also serving content directly, but it will attempt to avoid collisions with existing site paths Today's guest, James, is one of the maintainers of ShURLy, but Nic, you mentioned before the show that you have a customer using this module. What can you tell us about the customer's use case and your experience working with ShURLy?
Hey, look! Breaking Change now has chapter support for each segment! More on how I did that while still upholding my commitment to laziness later. I didn't get a good job connecting this version's release to what I was referencing, so to be clear I was referring to my heart rate as opposed to any other bodily functions. The other ones are getting up just fine, thank you. Get your head out of the gutter. Thanks for all the great e-mails the last couple weeks! Throw yours on the pile at podcast@searls.co. Hopefully Fastmail won't lose it. For the folks who pronounce URLs like Earls: Fallout comes to HHN Apple's bullshit Watch Series 11 battery claims Echofeed is like POSSE Party, kind of Only POSSE Party is POSSE Party. Working on it. Aaron's puns, ranked Scuba-wearing restaurant robber swims away with cash at Disney Springs India is fucked H1-B's cost $100k now making India super fucked Why tradwives aren't trad Why Marriage Is Increasingly for the Affluent (News+) Virtual Boy is coming to the Switch Samsung brings ads to US fridges Meta's bad demos and explanations Steve Jobs smoking the good shit Expedition 33 Super Mario Odyssey Tony Hawk's Pro Skater 3 + 4 Paradise Season 1 The Last of Us Season 2 The Invincible
This and all episodes at: https://aiandyou.net/ . "The book seems to be more timely than originally anticipated." I'm talking with Carl Benedikt Frey about his new book, How Progress Ends: Technology, Innovation, and the Fate of Nations, and its exploration of the political and economic effects of policies like tariffs and university defunding comes at a very critical time. AI is projected to have enormous economic and social impacts that call for the biggest of big picture thinking, and Frey is the co-author of the 2013 study The Future of Employment: How Susceptible Are Jobs to Computerization, which has received over 12,000 citations. He is Associate Professor of AI and Work at the Oxford Internet Institute and Director and Founder of the Future of Work Programme at the Oxford Martin School, both at the University of Oxford. His 2019 book, The Technology Trap: Capital, Labor, and Power in the Age of Automation, was selected as a Financial Times Best Book of the Year and awarded Princeton University's Richard A. Lester Prize. In the conclusion, we talk about the links between innovation and industry productivity, why AI hasn't yet delivered broad gains, automation's uneven effects on workers, the role of antitrust in sustaining competition, and the need for institutions like Oxford to adapt. All this plus our usual look at today's AI headlines. Transcript and URLs referenced at HumanCusp Blog.
Tired of the endless cycle of Monday morning motivation followed by Wednesday wobbles and Friday surrenders? The people who finally stick with their healthy choices aren't more disciplined than you—they just learned one crucial skill that changes everything. In this episode, we're breaking down why constantly "starting over" is actually sabotaging your success and how to master the art of continuation instead. You'll discover the three-step practice that builds your "continuation muscle" and learn why small comeback moments matter more than perfect streaks.What You'll Learn:Why every "restart" is secretly training your brain to expect failure and how to break this self-sabotaging cycle once and for allThe 3-step continuation practice that you can use in the next 60 seconds to stop the all-or-nothing spiral in its tracksHow to shift from "starting over" identity to "someone who finds a way" identity using simple daily evidence-building techniquesThe power question that replaces "How do I start over?" with something that actually creates lasting momentumWhy consistency beats intensity every time and how to make tiny actions feel as automatic as brushing your teethThe 60-second reset practice that helps you continue instead of restart, even when you've "messed up" your dayResources Mentioned:No specific external resources, tools, or URLs were mentioned in this episode.Ready to Stop the Restart Cycle?This isn't about finding more willpower or waiting for the perfect Monday. It's about learning the skill that successful people use every day: how to keep going instead of starting over. Whether you've been stuck in the restart trap for months or years, today's episode gives you the exact framework to build momentum that actually lasts.Your next step: Pick one area where you've been planning to start over and make one tiny continuation choice today. Notice how different it feels to keep going instead of starting again—that feeling is the foundation of lasting change.If this episode resonates with you, share it with someone who's been stuck in their own restart cycle. Sometimes the most powerful thing we can do is help others see that they don't need another Day 1—they just need to keep going.Mentioned in this episode:Thanks For Listening“Thanks for listening! If you enjoyed this episode, please drop a quick review on Apple or Spotify—it really helps me to spread the word. Share the podcast with a friend or on social media if you think it could help someone you know. For links, resources, and free downloads, check the show notes or visit weightlossmindset.co. And don't forget to join my newsletter to get updates on upcoming courses and tools to support your journey.”
In this off-season show, Tim and Mikey dive into some of the biggest Atlanta Hawks storylines heading into the 2025-26 campaign. They discuss frontcourt depth, offensive/defensive improvement, and contract talks for Dyson Daniels and Trae Young. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Do you see the advanced menu in your SEO plug-in and stay FAR away? There are a couple of things in this menu you might want to use.Subscribe to the Tuesday Traffic Tip: https://stephanieroyersolutions.com/tuesday-traffic-tip/Mentioned in this episode:Ready to BRING YOUR OWN TRAFFIC?I know your time is valuable and your marketing dollars are precious. That's why I decided to launch my course, Bring Your Own Traffic. You don't need to buy expensive courses for SEO, blogging, and Pinterest individually, and then try to piece them together into one cohesive strategy. I can save you some time and money! I've compiled the most important best practices for search-optimized blogging and pinning into one streamlined strategy…all at a reasonable price. BYOT is a course designed with YOU and your teacher business in mind. All of the content is ready to apply to your business, so there's no guesswork about whether or not it will work for you. The strategies I teach in the course are exactly how I've been getting teacher business owners to the top of Google and Pinterest search results for years. I can't wait to see YOUR content on page one of Google the next time I sit down at the computer. So grab the course, dive in, and start getting your incredible resources in front of the right people without running a single ad. https://stephanieroyer.podia.com/bring-your-own-traffic
In this off-season show, Tim and Mikey bring you an emergency podcast discussing the Atlanta Hawks trading Kobe Bufkin to the Brooklyn Nets. Atlanta received cash considerations and a $4.5 million traded player exception. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Lords: * John * Avery * Jay Topics: * Being known for one thing and trying to do a different thing * https://jtholen.bandcamp.com/album/new-active-object * Finding instruments on the street * Accidentally arguing with sauna guy Microtopics: * Many-Time Topic Lord John Mystery. * Talking the plunge into the Topic Lords discord. * An unspoken constant presence like Seymour Glass in the Glass Family novels. * The Once and Future Musician. * Putting a formant filter on your organ so you can play the organ on Zoom. * Why pouring hot water sounds different from pouring cold water. * The sound of boiling hot urine. * The top rated coffee shop in San Francisco on Yelp for seven months in a row. * Remaining your coffee shop after Mark Zuckerberg in hopes that he'll show up in person. * Trying to open up a coffee shop in late 90s San Francisco and only realizing too late that it's 2016. * ADA compliant seating. * Four-person episodes of Topic Lords. * A 6'5" guy trying to barter a half-used spray paint can for a cup of coffee. * The Menacing Barterer. * Aggressive Wimpy gladly paying you tomorrow for a hamburger today or else. * Aggressive Wimpy throwing a shoe at your espresso machine. * Your car accidentally becoming an art car. * Letting people spray paint your car until it's nothing but spray paint. * Calling 911 and explaining that the guy menacing you needs marijuana. * Being detained by Mark Zuckerberg's private security force. * Living near Mark Zuckerberg's house so you can do whatever your fixation with Mark Zuckerberg is. * Aggressive Barter Guy trying to barter a Porsche for a cup of coffee. * The $6 Porsche. * Tholen or Tholen. * A prog album constructed from Klik n Play samples. * When someone who does I've things decides to do something else. * The Mountain Goats novelizations. * Leonard Cohen's terrible poetry. * Thinking a song is deeply meaningful until you read the lyrics. * New Active Object. * Lunch Music. * Doing a thing for a long time and getting good at it. * Who has time to read a novel? * Having Game Boys Advance but still reading books sometimes. * Telling your teacher that you need to go to your job at NASA and they're like "oh you must be doing something important over there" * Working in the waterslide industry. * The Joy of Being the Secrets Guy. * Reading too much into it is the next Frog Fractions game. * Admitting to your wife that you found a digital piano on the curb. * The digital piano in the background of the Frog Fractions 2 pitch video. * Walking by a theremin at a party and it chirps at you like a proximity car alarm. * The Moog Etherwave. * Staring at your broken Omnichord. * A toddler whose first word is "mandolin." * Living Out Yonder. * The Roland Space Echo. * A cassette tape except there isn't any cassette, the tape is just kind of wriggling around in there. * Buying synthesizers from thrift shops that don't know how to tell whether synthesizers are broken. * The Two Organs Behind Me. * Ukelins. * Zither-esques. * Dulcimers vs. hammered dulcimers. * Looping your song and picking the notes that kind of sound like they belong. * A Xylophone For Jandek. * Feeling like you're taking to extremely accomplished people and you're just a weird little guy. * Who Is Sauna Guy?? * Stuck debating sauna guy while the venerated author with similar interests to yours is holding court in the next room. * Physics Philosophy guy talking about physics and philosophy. * An hour into the conversation, telling Sauna Guy that you don't even like being warm and he just stares at you. * The new way to joke about forum URLs. * Back when the Internet was full of exciting possibilities. * What topics turn you into Sauna Guy. * David Byrne sitting alone at the David Byrne art exhibit in Palo Alto. * We're All Sauna Guy Now. * Voting each other off the podcast. * Lightning round sudden death topics. * When the sunscreen finally makes it onto your cornea. * Not having a home page again but meaning to someday.
“Instead of a three- to five-hour compliance task, we've reduced it to a 10–15 minute review.” That's how Mark Vange, CEO of Autom8ly, describes the company's breakthrough in helping carriers and enterprises solve the growing complexity of 10DLC text messaging compliance. In this interview with Doug Green, Publisher of Technology Reseller News, Vange explains how Autom8ly's AI assistant, Autumn, streamlines the approval process for messaging campaigns. Today, any business that sends SMS—from yoga studios to automotive shops—must submit detailed compliance forms. Errors often mean rejection, resubmission, extra fees, and delays. Autom8ly's platform guides businesses through the process, generates compliant sample messages, checks required URLs, and ensures proper opt-in/opt-out language—dramatically raising first-pass approval rates. Beyond approvals, Autom8ly also provides real-time monitoring to prevent “campaign drift,” where approved use cases slip into non-compliant territory, risking fines as high as $1,000 per message. For operators and resellers, this not only cuts costs but accelerates time-to-revenue and reduces risk. Autom8ly, a Cloud Communications Alliance (CCA) member, positions itself as a partner to carriers and large resellers, integrating its compliance automation into back-office systems in as little as 30 days. Vange stresses the company's philosophy of “cooperative AI”—solutions where automation accelerates throughput while keeping humans in control. To learn more about Autom8ly and its AI-driven compliance solutions, visit autom8ly.com.
This and all episodes at: https://aiandyou.net/ . "The book seems to be more timely than originally anticipated." I'm talking with Carl Benedikt Frey about his new book, How Progress Ends: Technology, Innovation, and the Fate of Nations, and its exploration of the political and economic effects of policies like tariffs and university defunding comes at a very critical time. AI is projected to have enormous economic and social impacts that call for the biggest of big picture thinking, and Frey is the co-author of the 2013 study The Future of Employment: How Susceptible Are Jobs to Computerization, which has received over 12,000 citations. He is Associate Professor of AI and Work at the Oxford Internet Institute and Director and Founder of the Future of Work Programme at the Oxford Martin School, both at the University of Oxford. His 2019 book, The Technology Trap: Capital, Labor, and Power in the Age of Automation, was selected as a Financial Times Best Book of the Year and awarded Princeton University's Richard A. Lester Prize. We talk about whether progress is inevitable, how growth depends on the interplay of technology and institutions, the link between productivity and innovation, the importance of institutional flexibility and decentralized funding, the effects of tariffs, the risks of China's increasingly centralized model, and why the US and China are both triggering declining dynamism in each other. All this plus our usual look at today's AI headlines. Transcript and URLs referenced at HumanCusp Blog.
Over the years I have launched many different creative projects on many different platforms, and often I would create an email address and landing page for each. SoCal Live Music Review, 75 Hard Daily, & JohnnyBoy Studios to name a few.This led to me having many email inboxes, landing pages, hosting, URLs, etc. and trying to manage it all.In 2023 I shut down most of these pages in the process of focusing solely on JohnnyBoy Photos and the rebrand.With showing up so many different places and platforms on the internet I decided I wanted one central place people could come to while I rebuild. One place they could come from any podcast, any YouTube video, any mailing list, any landing page and still be able to contact me.Also that one central place would show the other platforms they be unaware of! This all led to me creating a static contact page I would be able to redirect to no matter what platform or hosting I had live at any given moment. In this episode I walk through in detail the process of creating the static contact page, the platform I chose to build it on, and how I am utilizing it today.Tune in, check it out, and shoot me a message about what you think!This is a continuation of the episodes outlining what is next for JohnnyBoy Studios.Let's connect! I'd love to hear from you.Subscribe on YouTube, join my mailing list, or send me an email!
Join me as I chat with Cody Schneider about AI Search. Cody explains that while AI search (GEO) is generating buzz, it currently represents a small portion of overall search volume compared to traditional search engines. The value lies in highly qualified leads, with conversion rates of 10-40% from AI search traffic. To optimize for AI search, businesses need to identify which URLs are being referenced by AI for relevant queries and work to get their brand mentioned on those pages. Timestamps: 00:00 - Intro 00:51 - What is GEO/AI search? 02:18 - Who GEO is most effective for? 08:16 - How AI search actually functions 12:31 - Tools and strategies for optimizing for AI search 16:45 - Why are people obsessed with GEO 19:56 - Discussion of available tracking tools 22:41 - Final Thoughts on AI Search and GEO Key Points: • GEO (AI Search) refers to search queries through AI platforms like Perplexity, ChatGPT, and Gemini • AI search works by expanding user queries into multiple derivative searches, then scraping top Google results • Most effective for businesses with long purchasing decision timelines (SaaS, local service businesses) • Success requires getting your brand mentioned on multiple high-ranking pages that AI references The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL Cody's startup: https://www.graphed.com X/Twitter: https://x.com/codyschneiderxx Youtube: https://www.youtube.com/@codyschneiderx
In this off-season show, Tim and Mikey give you their predictions for the Southeast Division in the 2025-26 campaign. They dive into the keys, question marks, and offseason moves for all five squads. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball
SEO Secrets: Why Do Search Engines Rank Webpages Higher Than Others? with Favour Obasi-Ike) | Get exclusive SEO newsletters in your inbox.This discussion focuses on web page ranking and SEO strategies, particularly in the context of evolving search algorithms and AI. Favour highlighted the importance of domain authority and page authority, emphasizing that content needs to be contextual, comprehensive, and in multimedia formats to rank effectively. They discuss practical tools like Google Search Console and SEOGets for analyzing website data and improving rankings. Additionally, the conversation touches on the accelerated pace of content indexing due to social media and podcasts, suggesting that unique analysis and experience, especially through quotes and diverse content clusters, are crucial differentiators in a world saturated with AI-generated content.Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs on Elevating Web Page Ranking in the AI Era1. Why do some web pages rank highly on search engines while others don't?Web pages rank differently due to various factors that influence their visibility to search engine algorithms and users. Key reasons for higher rankings include strong domain authority, relevant and contextual content, the use of multimedia formats, and addressing user queries effectively. Conversely, pages may not rank well if their content is outdated, contains error messages or broken links, lacks credibility, or fails to provide the type of information users are actively seeking. Essentially, a page's ability to rank is a reflection of its usefulness, credibility, and technical optimization in the eyes of search engines.2. What is "domain authority" and why is it important for web page ranking?Domain authority refers to the credibility and trustworthiness of your entire website in the eyes of search engines. It's often represented by a score from 0 to 100, with a higher score indicating greater authority. A strong domain authority is crucial because it signals to search algorithms that your website is a reliable source of information. This trust is built through the credibility of your content and its context. A website with high domain authority can help its individual web pages rank more easily, even if a new page is just published, because the overarching trust established with Google (and other search engines) extends to all its content. Tools like Ahrefs can be used to check your website's domain authority.3. How do content pillars and content clusters contribute to a webpage's ranking?Content pillars and content clusters are strategic approaches to organizing your website's content to improve ranking. Content pillars are broad, foundational topics central to your business or niche. Content clusters are groups of related, more specific articles or pages that link back to a central pillar page. This structure creates a "roadmap" for both users and search engines, demonstrating a comprehensive understanding of a topic. By providing detailed, interconnected content around specific themes, you establish your website as an authoritative resource, allowing people to find you based on various related search queries, thus boosting your overall search visibility.4. How can multimedia and different content formats improve web page rankings?Incorporating multimedia and diverse content formats significantly enhances a web page's ranking potential. While basic text is important, pages that include elements like embedded YouTube videos, infographics, FAQs, pricing lists, and even quotes, offer a richer user experience. Videos, for example, generate captions (text within text), and podcasts can be transcribed, effectively creating "text to the power of three" (text, audio, video all contributing to textual content). This multi-format approach provides more context and content for algorithms to parse, caters to different learning preferences, and increases user engagement, signaling to search engines that the page is valuable and comprehensive.5. What role do search engines like Google Search Console play in optimizing web pages for ranking?Google Search Console (GSC) is a free and essential tool for website owners to monitor their site's performance in Google Search. It acts as the "internet service provider" for your website within Google's database. GSC provides valuable data on how users find your site, which queries they use, and how your pages are performing. By tracking queries, impressions, and clicks, you can identify what information people are seeking and then strategically create or refine content to address those needs. Submitting your sitemap and regularly checking GSC allows you to ensure your content is indexed, track its performance, and make informed decisions to improve rankings. Other search engines like Bing and Yandex also offer similar tools.6. How can an individual's unique analysis and experience differentiate their content in an AI-driven world?In an era where AI can rapidly generate vast amounts of content, unique analysis and personal experience have become paramount differentiators. While AI can produce factual information, it often lacks the nuanced insights, personal anecdotes, and real-world expertise that a human can provide. For instance, when discussing a topic like cooking eggs, an AI might list recipes, but a human can share their experience with different pan types or specific techniques that yield better results. Injecting your personal perspective, insights, and expert opinions into your content creates a level of authenticity and depth that generic, AI-generated content cannot replicate, making your pages more valuable and trustworthy to both users and search algorithms.7. What are some actionable strategies for improving web page rankings quickly today?The landscape of SEO has evolved, allowing for quicker ranking compared to a decade ago. Here are some actionable strategies:Utilize Google Search Console (GSC): Install GSC, analyze query and page data (potentially with tools like SEO Gets), and use AI to help create prompts for analyzing this data to build better web pages.Leverage Domain Authority: If you have a powerful website, new or revised content can rank faster due to Google's existing trust. Press releases can also help promote important content as news is a strong signal to search engines.Content Context & Clusters: Focus on creating contextual content around specific topics, using content pillars and clusters to cover subjects comprehensively.Multimedia Integration: Embed videos, infographics, and other visual or audio elements. Ensure these elements have accompanying text (captions, transcriptions).Answer User Queries (The 5 W's and 1 H): Create content that directly answers common questions people are asking, using the "who, what, when, where, why, and how" framework in your articles and URLs.Create "Tools" Content: Articles or pages about "tools" (free or paid) often attract significant traffic because users are actively seeking solutions.Consistency and Recurrence: Regularly update and create content, and don't be afraid to revisit and expand on successful topics over time.8. How has AI impacted the way web pages rank, and what does it mean for content creators?AI has significantly altered the ranking landscape. While traditional search engines (Google, Bing) remain crucial, AI search (like ChatGPT or Google Gemini) now plays a role in how information is discovered. For content creators, this means adapting to a system where "ranking" on AI might be more accurately described as "earning impressions" or "citations." AI models scrape data from existing online sources, so content that already ranks well on traditional search engines is more likely to be cited by AI.This emphasizes the importance of:Traditional SEO Foundations: Continue to optimize for Google and other search engines, as they remain the primary data source for many AI models.Clarity and Intent: Create content that directly answers user questions in a clear, structured manner, as AI prioritizes direct answers.Attribution and Sourcing: Ensure your content is authoritative and properly attributed, so AI tools can confidently cite your work.Podcasts as a Ranking Tool: Podcasts, with their associated show notes and transcripts, are becoming a powerful way to rank quickly on both traditional and AI-driven searches, as they offer rich, contextual audio and text.Digital Marketing SEO Resources:>> Read SEO Articles>> Subscribe to the We Don't PLAY PodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In today's Daily Fix:Online sleuths have spotted a bunch of website domains registered by Grand Theft Auto publisher, Take-Two. While these websites don't mean really point to anything, they could be in-game websites found in the upcoming GTA 6. Similar websites were found in GTA 5, and Take-Two could be squatting on these domains in preparation for GTA 6's launch next year. In other news, Hollow Knight: Silksong is getting its first pos-launch patch, and there's some slight balance tweaks that might make the game a little easier. Gamers have called out Silksong's steep difficulty, with some saying it's 'unfair.' And finally, Dead Island 3 could be in the works at developer Dambusters. The team celebrated the franchise's 14th anniversary on Steam and teased that the outbreak isn't over.
This and all episodes at: https://aiandyou.net/ . I'm talking with Megan Peters, who researches thinking about thinking, or metacognition. She is an Associate Professor in the UC Irvine Department of Cognitive Sciences, studying how the brain represents and uses uncertainty, focusing on how these abilities support metacognitive evaluations of the quality of our decisions. She's a Fellow in the UCI Center for the Neurobiology of Learning and Memory, the UCI Center for Theoretical Behavioral Sciences, and the Canadian Institute for Advanced Research (CIFAR) Brain Mind & Consciousness program. She's also President and Co-founder of Neuromatch, an educational platform serving over 30,000 students in over 120 countries across computational neurosciences, deep learning, computational climate science, and neuroAI. In our conclusion, we talk about Turing Tests, measuring the brain, the Haunted Mansion, some cool experiments on brains, and… cats. All this plus our usual look at today's AI headlines. Transcript and URLs referenced at HumanCusp Blog.
Send us a textIn this episode I'm joined by marketing strategist TanIa Fielding (Little Luxe Marketing), whose career spans Nova, 3AW, Fairfax Media, the Canberra Times and WIN. Between us we've lived through marketing before social, watched the rise of digital, and now blend both every day.We dig into what many businesses are missing right now: traditional media still delivers when you pair it with smart digital execution. Think radio activations that feed email lists, local print that drives QR scans, a wrapped vehicle that points to a landing page, and community events that generate real conversations.We also talk personal brand. It isn't new or gimmicky - radio announcers, TV presenters and real estate agents have built careers on it for decades. The lesson for the rest of us: people buy from people. You don't have to share your life story; you just need to decide what you want to be known for and show up consistently.What you'll hearWhy the foundations of marketing haven't changed - only the channels have.Real examples of traditional done well: radio street teams, local paper partnerships, mobile billboards, market stalls and community collabs.How to make traditional measurable with unique URLs, QR codes, dedicated landing pages and simple offer mechanics.Where personal brand fits for service providers and e-comm founders alike (and why real estate has been nailing it for years).How to set sensible KPIs for offline channels so you can compare apples with apples.Key takeawaysTraditional isn't old-school - it's underused. Your audience still listens to radio in the car, reads community media and turns up at local events. When you engineer a hand-off to digital (QR codes, vanity URLs, landing pages, email capture), your brand benefits twice: you get reach and you get data.Personal brand isn't about oversharing. It's about clarity. Decide the handful of themes you'll speak to, keep your tone human and consistent, and let repetition do the heavy lifting. As Tanya puts it, own your story and the right people will lean in.Actions you can take this monthPick one offline test that suits your audience: local radio live read, a community paper strip ad, a market stall, or a simple in-store collaboration (think colouring-in comp with a popular café or bakery).Make it trackable: a campaign-specific URL, QR code to a short landing page, or an offer code that's only shared via that execution.Define success up front: impressions or foot traffic for awareness; scans, site visits and sign-ups for response; sales for conversion.Start your personal brand cadence: choose three topics you want to be known for and post once a week using your own words and examples.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative
In this episode, Kevin Chouinard — Hawks.com writer and host of the ATL and 29 podcast — joins Tim to discuss the three Atlanta Hawks players competing in EuroBasket 2025. They also break down what they've seen from Kristaps Porziņģis and Zaccharie Risacher during the tournament, and what to expect from them in the upcoming season. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball
In this off-season show, Caleb Johnson, Hawks reporter for 92.9 The Game, joins Tim and Mikey for the final player spotlight episode. They discuss what fans can expect from Zaccharie Risacher in his sophomore campaign after a promising rookie season. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball
Join Jay Gunkelman, QEEGD (the man who has analyzed over 500,000 brain scans), Dr. Mari Swingle (i-Minds author), and host Pete Jansons for another engaging NeuroNoodle Neurofeedback Podcast episode discussing neuroscience, psychology, mental health, and brain training.✅ Topic 1 Explained Where did neurofeedback begin? We trace early milestones—from Barry Sterman's SMR “cat” experiments to slow cortical potentials and seizure applications.✅ Topic 2 Deep Dive How alpha–theta training entered addiction treatment, why phenotype-driven protocols matter, and what anterior cingulate focus can do for performance.✅ Topic 3 Insights The panel rants about APA guidance discouraging references older than 10 years—why pioneers still belong in today's citations.✅ Additional Topics
In this off-season show, Lauren Williams, Hawks reporter for the Atlanta Journal-Constitution, joins Tim and Mikey for Jalen Johnson's 2025-26 player spotlight show. They dive into each aspect of his game and what fans can expect from the Hawks' star. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball
9/3/25 - Episode 167Episode SummaryThis episode explores Google's NotebookLM as a “source-grounded” AI assistant that turns your own docs, URLs, videos, and transcripts into actionable insights—useful for Shopify brands that need synthesis over generic brainstorming. Scott contrasts NotebookLM with general chatbots, then shows real-world uses (client “second-brain” notebooks, podcast topic gap analysis, and a property manual knowledge base). He closes with eight ecommerce applications (from competitive intel to FAQs and content repurposing) and a reminder to treat AI as a powerful tool in a human-driven workflow. Quick takeaways:- What it is: an AI note-taking/analysis tool that only cites your provided sources, reducing hallucinations. - Real examples: memory cache for client work, podcast gap analysis, and support answers for a short-term rental. - Shopify uses: competitive research, support knowledge base, SEO/content strategy, market research, product copy, FAQs, and content repurposing. - Mindset: don't treat AI like an employee—use it as a tool and keep human judgment in the loop.Show Links Notebook LM - https://notebooklm.google.com/Notebook LM Podcast of Notebook LM Research - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-167-notebook-lm-an-ai-assistant-for-shopify-success#auto-podcastGemini - https://gemini.google.com/appGoogle Workspace - https://workspace.google.com/Google Meet - https://meet.google.com/Flex Theme Sections - https://apps.shopify.com/flex-theme-sectionsTranscript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-167-notebook-lm-an-ai-assistant-for-shopify-success
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss whether blogs and websites still matter in the age of generative AI. You’ll learn why traditional content and SEO remain essential for your online presence, even with the rise of AI. You’ll discover how to effectively adapt your content strategy so that AI models can easily find and use your information. You’ll understand why focusing on answering your customer’s questions will benefit both human and AI search. You’ll gain practical tips for optimizing your content for “Search Everywhere” to maximize your visibility across all platforms. Tune in now to ensure your content strategy is future-proof! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-do-websites-matter-in-the-age-of-ai.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn – 00:00 In this week’s In Ear Insights, one of the biggest questions that people have, and there’s a lot of debate on places like LinkedIn about this, is whether blogs and websites and things even matter in the age of generative AI. There are two different positions on this. The first is saying, no, it doesn’t matter. You just need to be everywhere. You need to be doing podcasts and YouTube and stuff like that, as we are now. The second is the classic, don’t build on rented land. They have a place that you can call your own and things. So I have opinions on this, but Katie, I want to hear your opinions on this. Katie Robbert – 00:37 I think we are in some ways overestimating people’s reliance on using AI for fact-finding missions. I think that a lot of people are turning to generative AI for, tell me the best agency in Boston or tell me the top five list versus the way that it was working previous to that, which is they would go to a search bar and do that instead. I think we’re overestimating the amount of people who actually do that. Katie Robbert – 01:06 Given, when we talk to people, a lot of them are still using generative AI for the basics—to write a blog post or something like that. I think personally, I could be mistaken, but I feel pretty confident in my opinion that people are still looking for websites. Katie Robbert – 01:33 People are still looking for thought leadership in the form of a blog post or a LinkedIn post that’s been repurposed from a blog post. People are still looking for that original content. I feel like it does go hand in hand with AI because if you allow the models to scrape your assets, it will show up in those searches. So I guess I think you still need it. I think people are still going to look at those sources. You also want it to be available for the models to be searching. Christopher S. Penn – 02:09 And this is where folks who know the systems generally land. When you look at a ChatGPT or a Gemini or a Claude or a Deep Seat, what’s the first thing that happens when a model is uncertain? It fires up a web search. That web search is traditional old school SEO. I love the content saying, SEO doesn’t matter anymore. Well, no, it still matters quite a bit because the web search tools are relying on the, what, 30 years of website catalog data that we have to find truthful answers. Christopher S. Penn – 02:51 Because AI companies have realized people actually do want some level of accuracy when they ask AI a question. Weird, huh? It really is. So with these tools, we have to. It is almost like you said, you have to do both. You do have to be everywhere. Christopher S. Penn – 03:07 You do have to have content on YouTube, you do have to post on LinkedIn, but you also do have to have a place where people can actually buy something. Because if you don’t, well. Katie Robbert – 03:18 And it’s interesting because if we say it in those terms, nothing’s changed. AI has not changed anything about our content dissemination strategy, about how we are getting ourselves out there. If anything, it’s just created a new channel for you to show up in. But all of the other channels still matter and you still have to start at the beginning of creating the content because you’re not. People like to think that, well, I have the idea in my head, so AI must know about it. It doesn’t work that way. Katie Robbert – 03:52 You still have to take the time to create it and put it somewhere. You are not feeding it at this time directly into OpenAI’s model. You’re not logging into OpenAI saying, here’s all the information about me. Katie Robbert – 04:10 So that when somebody asks, this is what you serve it up. No, it’s going to your website, it’s going to your blog post, it’s going to your social profiles, it’s going to wherever it is on the Internet that it chooses to pull information from. So your best bet is to keep doing what you’re doing in terms of your content marketing strategy, and AI is going to pick it up from there. Christopher S. Penn – 04:33 Mm. A lot of folks are talking, understandably, about how agentic AI functions and how agentic buying will be a thing. And that is true. It will be at some point. It is not today. One thing you said, which I think has an asterisk around it, is, yes, our strategy at Trust Insights hasn’t really changed because we’ve been doing the “be everywhere” thing for a very long time. Christopher S. Penn – 05:03 Since the inception of the company, we’ve had a podcast and a YouTube channel and a newsletter and this and that. I can see for legacy companies that were still practicing, 2010 SEO—just build it and they will come, build it and Google will send people your way—yeah, you do need an update. Katie Robbert – 05:26 But AI isn’t the reason. AI is—you can use AI as a reason, but it’s not the reason that your strategy needs to be updated. So I think it’s worth at least acknowledging this whole conversation about SEO versus AEO versus Giao Odo. Whatever it is, at the end of the day, you’re still doing, quote unquote, traditional SEO and the models are just picking up whatever you’re putting out there. So you can optimize it for AI, but you still have to optimize it for the humans. Christopher S. Penn – 06:09 Yep. My favorite expression is from Ashley Liddell at Deviate, who’s an SEO shop. She said SEO now just stands for Search Everywhere Optimization. Everything has a search. TikTok has a search. Pinterest has a search. You have to be everywhere and then you have to optimize for it. I think that’s the smartest way to think about this, to say, yeah, where is your customer and are you optimizing for? Christopher S. Penn – 06:44 One of the things that we do a lot, and this is from the heyday of our web analytics era, before the AI era, go into your Google Analytics, go into referring source sites, referring URLs, and look where you’re getting traffic from, particularly look where you’re getting traffic from for places that you’re not trying particularly hard. Christopher S. Penn – 07:00 So one place, for example, that I occasionally see in my own personal website that I have, to my knowledge, not done anything on, for quite some time, like decades or years, is Pinterest. Every now and again I get some rando from Pinterest coming. So look at those referring URLs and say, where else are we getting traffic from? Maybe there’s a there. If we’re getting traffic from and we’re not trying at all, maybe there’s a there for us to try something out there. Katie Robbert – 07:33 I think that’s a really good pro tip because it seems like what’s been happening is companies have been so focused on how do we show up in AI that they’re forgetting that all of these other things have not gone away and the people who haven’t forgotten about them are going to capitalize on it and take that digital footprint and take that market share. While you were over here worried about how am I going to show up as the first agency in Boston in the OpenAI search, you still have—so I guess to your question, where you originally asked, is, do we still need to think about websites and blogs and that kind of content dissemination? Absolutely. If we’re really thinking about it, we need to consider it even more. Katie Robbert – 08:30 We need to think about longer-form content. We need to think about content that is really impactful and what is it? The three E’s—to entertain, educate, and engage. Even more so now because if you are creating one or two sentence blurbs and putting that up on your website, that’s what these models are going to pick up and that’s it. So if you’re like, why is there not a more expansive explanation as to who I am? That’s because you didn’t put it out there. Christopher S. Penn – 09:10 Exactly. We were just doing a project for a client and were analyzing content on their website and I kid you not, one page had 12 words on it. So no AI tool is going to synthesize about you. It’s just going to say, wow, this sucks and not bother referring to you. Katie Robbert – 09:37 Is it fair to say that AI is a bit of a distraction when it comes to a content marketing strategy? Maybe this is just me, but the way that I would approach it is I would take AI out of the conversation altogether just for the time being. In terms of what content do we want to create? Who do we want to reach? Then I would insert AI back in when we’re talking about what channels do we want to appear on? Because I’m really thinking about AI search. For a lack of a better term, it’s just another channel. Katie Robbert – 10:14 So if I think of my attribution modeling and if I think of what that looks like, I would expect maybe AI shows up as a first touch. Katie Robbert – 10:31 Maybe somebody was doing some research and it’s part of my first touch attribution. But then they’re like, oh, that’s interesting. I want to go learn more. Let me go find their social profiles. That’s going to be a second touch. That’s going to be sort of the middle. Then they’re like, okay, now I’m ready. So they’re going to go to the website. That’s going to be a last touch. I would just expect AI to be a channel and not necessarily the end-all, be-all of how I’m creating my content. Am I thinking about that the right way? Christopher S. Penn – 11:02 You are. Think about it in terms of the classic customer training—awareness, consideration, evaluation, purchase and so on and so forth. Awareness you may not be able to measure anymore, because someone’s having a conversation in ChatGPT saying, gosh, I really want to take a course on AI strategy for leaders and I’m not really sure where I would go. It’s good. And ChatGPT will say, well, hey, let’s talk about this. It may fire off some web searches back and forth and things, and come back and give you an answer. Christopher S. Penn – 11:41 You might say, take Katie Robbert’s Trust Insights AI strategy course at Trust Insights AI/AI strategy course. You might not click on that, or there might not even be a link there. What might happen is you might go, I’ll Google that. Christopher S. Penn – 11:48 I’ll Google who Katie Robbert is. So the first touch is out of your control. But to your point, that’s nothing new. You may see a post from Katie on LinkedIn and go, huh, I should Google that? And then you do. Does LinkedIn get the credit for that? No, because nothing was clicked on. There’s no clickstream. And so thinking about it as just another channel that is probably invisible is no different than word of mouth. If you and I or Katie are at the coffee shop and having a cup of coffee and you tell me about this great new device for the garden, I might Google it. Or I might just go straight to Amazon and search for it. Katie Robbert – 12:29 Right. Christopher S. Penn – 12:31 But there’s no record of that. And the only way you get to that is through really good qualitative market research to survey people to say, how often do you ask ChatGPT for advice about your marketing strategy? Katie Robbert – 12:47 And so, again, to go back to the original question of do we still need to be writing blogs? Do we still need to have websites? The answer is yes, even more so. Now, take AI out of the conversation in terms of, as you’re planning, but think about it in terms of a channel. With that, you can be thinking about the optimized version. We’ve covered that in previous podcasts and live streams. There’s text that you can add to the end of each of your posts or, there’s the AI version of a press release. Katie Robbert – 13:28 There are things that you can do specifically for the machines, but the machine is the last stop. Katie Robbert – 13:37 You still have to put it out on the wire, or you still have to create the content and put it up on YouTube so that you have a place for the machine to read the thing that you put up there. So you’re really not replacing your content marketing strategy with what are we doing for AI? You’re just adding it into the fold as another channel that you have to consider. Christopher S. Penn – 14:02 Exactly. If you do a really good job with the creation of not just the content, but things like metadata and anticipating the questions people are going to ask, you will do better with AI. So a real simple example. I was actually doing this not too long ago for Trust Insights. We got a pricing increase notice from our VPS provider. I was like, wow, that’s a pretty big jump. Went from like 40 bucks a month, it’s going to go like 90 bucks a month, which, granted, is not gigantic, but that’s still 50 bucks a month more that I would prefer not to spend if I don’t have to. Christopher S. Penn – 14:40 So I set up a deep research prompt in Gemini and said, here’s what I care about. Christopher S. Penn – 14:49 I want this much CPU and this much memory and stuff like that. Make me a short list by features and price. It came back with a report and we switched providers. We actually found a provider that provided four times the amount of service for half the cost. I was like, yes. All the providers that have “call us for a demo” or “request a quote” didn’t make the cut because Gemini’s like, weird. I can’t find a price on your website. Move along. And they no longer are in consideration. Christopher S. Penn – 15:23 So one of the things that everyone should be doing on your website is using your ideal customer profile to say, what are the questions that someone would ask about this service? As part of the new AI strategy course, we. Christopher S. Penn – 15:37 One of the things we did was we said, what are the frequently asked questions people are going to ask? Like, do I get the recordings, what’s included in the course, who should take this course, who should not take this course, and things like that. It’s not just having more content for the sake of content. It is having content that answers the questions that people are going to ask AI. Katie Robbert – 15:57 It’s funny, this kind of sounds familiar. It almost kind of sounds like the way that Google would prioritize content in its search algorithm. Christopher S. Penn – 16:09 It really does. Interestingly enough, if you were to go into it, because this came up recently in an SEO forum that I’m a part of, if you go into the source code of a ChatGPT web chat, you can actually see ChatGPT’s internal ranking for how it ranks search results. Weirdly enough, it does almost exactly what Google does. Which is to say, like, okay, let’s check the authority, let’s check the expertise, let’s check the trustworthiness, the EEAT we’ve been talking about for literally 10 years now. Christopher S. Penn – 16:51 So if you’ve been good at anticipating what a Googler would want from your website, your strategy doesn’t need to change a whole lot compared to what you would get out of a generative AI tool. Katie Robbert – 17:03 I feel like if people are freaking out about having the right kind of content for generative AI to pick up, Chris, correct me if I’m wrong, but a good place to start might be with inside of your SEO tools and looking at the questions people ask that bring them to your website or bring them to your content and using that keyword strategy, those long-form keywords of “how do I” and “what do I” and “when do I”—taking a look at those specifically, because that’s how people ask questions in the generative AI models. Katie Robbert – 17:42 It’s very similar to how when these search engines included the ability to just yell at them, so they included like the voice feature and you would say, hey, search engine, how do I do the following five things? Katie Robbert – 18:03 And it changed the way we started looking at keyword research because it was no longer enough to just say, I’m going to optimize for the keyword protein shake. Now I have to optimize for the keyword how do I make the best protein shake? Or how do I make a fast protein shake? Or how do I make a vegan protein shake? Or, how do I make a savory protein shake? So, if it changed the way we thought about creating content, AI is just another version of that. Katie Robbert – 18:41 So the way you should be optimizing your content is the way people are asking questions. That’s not a new strategy. We’ve been doing that. If you’ve been doing that already, then just keep doing it. Katie Robbert – 18:56 That’s when you think about creating the content on your blog, on your website, on your LinkedIn, on your Substack newsletter, on your Tumblr, on your whatever—you should still be creating content that way, because that’s what generative AI is picking up. It’s no different, big asterisks. It’s no different than the way that the traditional search engines are picking up content. Christopher S. Penn – 19:23 Exactly. Spend time on stuff like metadata and schema, because as we’ve talked about in previous podcasts and live streams, generative AI models are language models. They understand languages. The more structured the language it is, the easier it is for a model to understand. If you have, for example, JSON, LD or schema.org markup on your site, well, guess what? That makes the HTML much more interpretable for a language model when it processes the data, when it goes to the page, when it sends a little agent to the page that says, what is this page about? And ingests the HTML. It says, oh look, there’s a phone number here that’s been declared. This is the phone number. Oh look, this is the address. Oh look, this is the product name. Christopher S. Penn – 20:09 If you spend the time to either build that or use good plugins and stuff—this week on the Trust Insights live stream, we’re going to be talking about using WordPress plugins with generative AI. All these things are things that you need to think about with your content. As a bonus, you can have generative AI tools look at a page and audit it from their perspective. You can say, hey ChatGPT, check out this landing page here and tell me if this landing page has enough information for you to guide a user about whether or not they should—if they ask you about this course, whether you have all the answers. Think about the questions someone would ask. Think about, is that in the content of the page and you can do. Christopher S. Penn – 20:58 Now granted, doing it one page at a time is somewhat tedious. You should probably automate that. But if it’s a super high-value landing page, it’s worth your time to say, okay, ChatGPT, how would you help us increase sales of this thing? Here’s who a likely customer is, or even better if you have conference call transcripts, CRM notes, emails, past data from other customers who bought similar things. Say to your favorite AI tool: Here’s who our customers actually are. Can you help me build a customer profile and then say from that, can you optimize, help me optimize this page on my website to answer the questions this customer will have when they ask you about it? Katie Robbert – 21:49 Yeah, that really is the way to go in terms of using generative AI. I think the other thing is, everyone’s learning about the features of deep research that a lot of the models have built in now. Where do you think the data comes from that the deep research goes and gets? And I say that somewhat sarcastically, but not. Katie Robbert – 22:20 So I guess again, sort of the PSA to the organizations that think that blog posts and thought leadership and white papers and website content no longer matter because AI’s got it handled—where do you think that data comes from? Christopher S. Penn – 22:40 Mm. So does your website matter? Sure, it does a lot. As long as it has content that would be useful for a machine to process. So you need to have it there. I just have curiosity. I just typed in “can you see any structured data on this page?” And I gave it the URL of the course and immediately ChatGPT in the little thinking—when it says “I’m looking for JSON, LD and meta tags”—and saying “here’s what I do and don’t see.” I’m like, oh well that’s super nice that it knows what those things are. And it’s like, okay, well I guess you as a content creator need to do this stuff. And here’s the nice thing. Christopher S. Penn – 23:28 If you do a really good job of tuning a page for a generative AI model, you will also tune it really well for a search engine and you will also tune it really well for an actual human being customer because all these tools are converging on trying to deliver value to the user who is still human for the most part and helping them buy things. So yes, you need a website and yes, you need to optimize it and yes, you can’t just go posting on social networks and hope that things work out for the best. Katie Robbert – 24:01 I guess the bottom line, especially as we’re nearing the end of Q3, getting into Q4, and a lot of organizations are starting their annual planning and thinking about where does AI fit in and how do we get AI as part of our strategy. And we want to use AI. Obviously, yes, take the AI Ready Strategist course at TrustInsights AIstrategy course, but don’t freak out about it. That is a very polite way of saying you’re overemphasizing the importance of AI when it comes to things like your content strategy, when it comes to things like your dissemination plan, when it comes to things like how am I reaching my audience. You are overemphasizing the importance because what’s old is new. Katie Robbert – 24:55 Again, basic best practices around how to create good content and optimize it are still relevant and still important and then you will show up in AI. Christopher S. Penn – 25:07 It’s weird. It’s like new technology doesn’t solve old problems. Katie Robbert – 25:11 I’ve heard that somewhere. I might get that printed on a T-shirt. But I mean that’s the thing. And so I’m concerned about the companies going to go through multiple days of planning meetings and the focus is going to be solely on how do we show up in AI results. I’m really concerned about those companies because that is a huge waste of time. Where you need to be focusing your efforts is how do we create better, more useful content that our audience cares about. And AI is a benefit of that. AI is just another channel. Christopher S. Penn – 25:48 Mm. And clearly and cleanly and with lots of relevant detail. Tell people and machines how to buy from you. Katie Robbert – 25:59 Yeah, that’s a biggie. Christopher S. Penn – 26:02 Make it easy to say like, this is how you buy from Trust Insights. Katie Robbert – 26:06 Again, it sounds familiar. It’s almost like if there were a framework for creating content. Something like a Hero Hub help framework. Christopher S. Penn – 26:17 Yeah, from 12 years ago now, a dozen years ago now, if you had that stuff. But yeah, please folks, just make it obvious. Give it useful answers to questions that you know your buyers have. Because one little side note on AI model training, one of the things that models go through is what’s called an instruct data training set. Instruct data means question-answer pairs. A lot of the time model makers have to synthesize this. Christopher S. Penn – 26:50 Well, guess what? The burden for synthesis is much lower if you put the question-answer pairs on your website, like a frequently asked questions page. So how do I buy from Trust Insights? Well, here are the things that are for sale. We have this on a bunch of our pages. We have it on the landing pages, we have in our newsletters. Christopher S. Penn – 27:10 We tell humans and machines, here’s what is for sale. Here’s what you can buy from us. It’s in our ebooks and things you can. Here’s how you can buy things from us. That helps when models go to train to understand. Oh, when someone asks, how do I buy consulting services from Trust Insights? And it has three paragraphs of how to buy things from us, that teaches the model more easily and more fluently than a model maker having to synthesize the data. It’s already there. Christopher S. Penn – 27:44 So my last tactical tip was make sure you’ve got good structured question-answer data on your website so that model makers can train on it. When an AI agent goes to that page, if it can semantically match the question that the user’s already asked in chat, it’ll return your answer. Christopher S. Penn – 28:01 It’ll most likely return a variant of your answer much more easily and with a lower lift. Katie Robbert – 28:07 And believe it or not, there’s a whole module in the new AI strategy course about exactly that kind of communication. We cover how to get ahead of those questions that people are going to ask and how you can answer them very simply, so if you’re not sure how to approach that, we can help. That’s all to say, buy the new course—I think it’s really fantastic. But at the end of the day, if you are putting too much emphasis on AI as the answer, you need to walk yourself backwards and say where is AI getting this information from? That’s probably where we need to start. Christopher S. Penn – 28:52 Exactly. And you will get side benefits from doing that as well. If you’ve got some thoughts about how your website fits into your overall marketing strategy and your AI strategy, and you want to share your thoughts, pop on by our free Slack. Go to trustinsights.ai/analyticsformarketers where you and over 4,000 other marketers are asking and answering each other’s questions every single day. Christopher S. Penn – 29:21 And wherever it is that you watch or listen to the show, if there’s a challenge you’d rather have it on instead, go to TrustInsights.ai/tipodcast. We can find us at all the places fine podcasts are served. Thanks for tuning in and we’ll talk to you all on the next one. Katie Robbert – 29:31 Want to know more about Trust Insights? Trust Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence and machine learning to empower businesses with actionable insights. Founded in 2017 by Katie Robbert and Christopher S. Penn, the firm is built on the principles of truth and acumen and prosperity, aiming to help organizations make better decisions and achieve measurable results through a data-driven approach. Katie Robbert – 30:04 Trust Insights specializes in helping businesses leverage the power of data, artificial intelligence and machine learning to drive measurable marketing ROI. Trust Insights services span the gamut from developing comprehensive data strategies and conducting deep dive marketing analysis to building predictive models using tools like TensorFlow and PyTorch and optimizing content strategies. Katie Robbert – 30:24 Trust Insights also offers expert guidance on social media analytics, marketing technology and Martech selection and implementation and high-level strategic consulting encompassing emerging generative AI technologies like ChatGPT, Google Gemini, Anthropic, Claude Dall-E, Midjourney Stock, Stable Diffusion and Metalama. Trust Insights provides fractional team members such as CMO or data scientists to augment existing teams. Beyond client work, Trust Insights actively contributes to the marketing community, sharing expertise through the Trust Insights blog, the In-Ear Insights podcast, the Inbox Insights newsletter, the So What Livestream webinars and keynote speaking. Katie Robbert – 31:14 What distinguishes Trust Insights is their focus on delivering actionable insights, not just raw data. Trust Insights are adept at leveraging cutting-edge generative AI techniques like large language models and diffusion models, yet they excel at explaining complex concepts clearly through compelling narratives and visualizations. Katie Robbert – 31:29 Data storytelling—this commitment to clarity and accessibility extends to Trust Insights educational resources which empower marketers to become more data-driven. Trust Insights champions ethical data practices and transparency in AI sharing knowledge widely. Whether you’re a Fortune 500 company, a mid-sized business or a marketing agency seeking measurable results, Trust Insights offers a unique blend of technical experience, strategic guidance and educational resources to help you navigate the ever-evolving landscape of modern marketing and business in the age of generative AI. Trust Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
Robert and Chris jump on to talk about own own little CDN project. Maybe that's not the right term, but we struggled with naming it. Truth be told, it's the /public/ folder in our monorepo, where the purpose is getting files to the world wide internet at URLs that anyone can access. Our favicon is a good example, where many of our sites need access to that, but we only want it once in our repo (but we have actually lots of use-cases.) There are several complications along the way. One is that we need to fingerprint these files so we can cache-bust them when needed. We also need to be able to import the URLs in other parts of the repo, so we need manifest files that contain those URLs in multiple formats. Plus many of the files have their own build process, they aren't just entirely static files. In the end, building our own thing was probably the right move. The files go to Cloudflare R2, which, I suppose, is the CDN part. Time Jumps
This and all episodes at: https://aiandyou.net/ . Have you ever thought about thinking? That's called metacognition, and Megan Peters thinks about that, a lot. She is an Associate Professor in the UC Irvine Department of Cognitive Sciences, researching how the brain represents and uses uncertainty, focusing on how these abilities support metacognitive evaluations of the quality of our decisions. She's a Fellow in the UCI Center for the Neurobiology of Learning and Memory, the UCI Center for Theoretical Behavioral Sciences, and the Canadian Institute for Advanced Research (CIFAR) Brain Mind & Consciousness program. She's also President and Co-founder of Neuromatch, an educational platform serving over 30,000 students in over 120 countries across computational neurosciences, deep learning, computational climate science, and neuroAI. We get really meta here: talking about thinking about thinking, how we build models of the world, how language shapes our thinking, whether AI is doing metacognition in its chains of thought, statistical learning in AIs and humans, consciousness in humans and animals and AIs, and theories of consciousness. All this plus our usual look at today's AI headlines. Transcript and URLs referenced at HumanCusp Blog.
Join Jay Gunkelman, QEEGD (the man who has analyzed over 500,000 brain scans), Dr. Andrew Hill, Dr. Mari Swingle, Dianne Kosto, Anthony Ramos, and host Pete Jansons for another engaging NeuroNoodle Neurofeedback Podcast episode discussing neuroscience, psychology, mental health, and brain training.✅ Topic 1 Explained: When meditation backfires—derealization/dissociation risks and why EEG phenotypes should guide practice choices.✅ Topic 2 Deep Dive: Hypnosis, reward deficiency, and what the Stroop effect reveals about altered states and cognitive control.✅ Topic 3 Insights: Neurofeedback devices—from NeurOptimal to LENS—FDA labeling, “health & wellness” classification, and Western medicine acceptance.✅ Additional Topics (use emoji bullets only, no hyphens or bullets—YouTube strips them):
In this off-season show, Brice Lewis, host of Bleav in Hawks, joins Tim and Mikey for Trae Young's 2025-26 player spotlight episode. The guys discuss the Hawks star's offensive projections, potential improvements on the defensive end, and contract situation. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball
In this off-season show, David Lee, Host of the Hawks Film Room and writer for The Afro News, joins Tim and Mikey for the Kristaps Porziņģis player spotlight. The guys dive deep into what the Latvian big man brings to the new-look Atlanta Hawks. FOLLOW us on “X”: @EthosHawks @Tim_ATL @MRKHoops The FantasyPass isn't just for drafts anymore! Come enjoy DAN'S FANTASY ADDS/DROPS IN REAL TIME in our premium Discord… starting at just $6/month! Click to learn more! SUBSCRIBE, Rate and Review iTunes: https://tinyurl.com/ymf6vssp Spotify: https://tinyurl.com/yll6somy Join our Fantasy Sports Discord Server by clicking this sentence – https://discord.gg/jSwGWSHqaV Looking for the Bru and Besbris Secret Shows? The only way to get the URLs when they happen is to jump on the email list by heading here: https://landing.mailerlite.com/webforms/landing/g5c9a0 Manscaped is BACK, baby! Just like the NBA! Use coupon code HOOPBALL20 to get 20% off and free shipping on your purchase at Manscaped.com! Want more codes? We got 'em! ExpressVPN is offering 3 BONUS months on every 12-month membership purchase by using this special link: https://www.expressvpn.com/hoopball
We'll hear about the dramatic rescue of a climber who was rappelling in a California canyon, but wound up trapped behind a powerful waterfall. A Newfoundland man is waiting for a call, to find out if his family home has been destroyed by wildfire -- and supporting his neighbours, who've already received bad news. She's back home after fleeing to delay a Republican redistricting move -- but now a Texas Democrat is living under police surveillance, and has been compelled to promise not to leave the state. MSNBC is becoming MS NOW, but the team responsible for the re-brand is getting reprimanded -- because they didn't dot their i's, cross their t's, or reserve their URLs.Putting the "diver" in "biodiversity". Australia holds a vote to determine the country's most underrated animal -- and the tale of the swimming rodent that won is a real underdog story. Well, under-rat story.And...mobile apse. A historic church in Sweden is being relocated -- very very slowly -- from its original location to a new home. A local official tells us the journey is challenging -- both technically and emotionally.