Podcasts about HTML

What's the Best Effective SEO Strategy for Beginners? Marketing Essentials with Favour Obasi-Ike (Glossary)| Get exclusive SEO newsletters in your inbox.This discussion offers an in-depth exploration of Search Engine Optimization (SEO) strategies, primarily for beginners and small business owners emphasizing the importance of audience targeting, answering user questions, and consistent content creation (such as blogs and podcasts) to improve online visibility.Key technical SEO aspects are highlighted, including securing a website with HTTPS, creating and submitting a sitemap (XML file) for search engine readability, and focusing on long-tail keywords for better conversion rates. The conversation also touches on the effective use of various platforms like Clubhouse, Google Analytics, and Google Search Console for data intelligence and content distribution, ultimately aiming to protect, earn, and scale a business's online presence.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs1. What is the fundamental principle of effective SEO for beginners?The best SEO strategy for beginners starts with understanding and targeting your audience by asking questions. SEO is fundamentally about providing answers to the questions people are asking. This approach not only helps you create relevant content but also aligns your efforts with how search engines (like Google, ChatGPT, Pinterest, YouTube, and Amazon) operate. By consistently answering these questions, you build authority and credibility, which are crucial for visibility and growth. Tools like Answerthepublic.com, Answerocrates.com, SparkToro.com, and Ubersuggest.com can help you identify these questions and understand audience intent.2. Why is audience understanding crucial for SEO and content creation?Understanding your audience is paramount because it allows you to create content that directly addresses their needs and queries. When you create content with the user's questions in mind, you're not just optimizing for algorithms; you're building a connection with your potential audience. This "three-way connection" between you, your audience, and the algorithm ensures that your content resonates with those actively searching for solutions. It helps bypass the algorithm by matching user intent with your offerings, leading to higher engagement and a stronger brand.3. What are the essential technical SEO elements for a beginner's website?For a beginner, ensuring strong technical SEO involves several fundamental steps:HTTPS Security Connection (SSL): Always secure your website with an HTTPS connection. This creates a privacy area for users, builds trust (indicated by a padlock in the browser), and is a crucial ranking factor for search engines. Websites without this are often flagged as "not secure," leading to immediate user abandonment.Sitemap (XML File): A sitemap is like a brain or a map for your website, allowing algorithms to read and understand its structure and content. While humans read HTML (hypertext markup language), algorithms read XML (expandable markup language). Platforms like WordPress (with plugins like Yoast, RankMath), Squarespace, Shopify, and Wix automatically generate sitemaps, but they must be connected to tools like Google Search Console and Google Analytics to be fully activated and effective.No Broken or Duplicated Links: Regularly check for and fix broken links and avoid duplicating content, as these issues can confuse search engines and negatively impact your ranking.4. How important are blogs and consistent content creation for SEO?Blogs (or articles, sources) are essential because they tell the world you have something valuable to say. Websites like Wikipedia, Reddit, Shopify, and Canva all leverage blogs to provide information. A consistent blogging strategy feeds your website with good, indexable information that can be submitted to various search engines (Google, Yahoo, Microsoft) and AI platforms (ChatGPT). This consistency helps you earn credibility, which in turn leads to broader distribution across different platforms, strengthening your online presence. For new businesses, publishing content 1-2 times a week can show significant results within 3-6 months.Glossary of Episode Key Terms: SEO for BeginnersAAlgorithm: A set of rules or instructions that a search engine uses to rank websites and determine the relevance of content to a user's query.AnswerThePublic.com / Answerocrates.com/ SparkToro.com / Ubersuggest.com: Website tools used for keyword research and understanding audience questions and interests.Article: A piece of written content on a website, essential for SEO and establishing expertise.Audience Targeting/Marketing: Focusing marketing efforts on a specific group of consumers who are most likely to be interested in a product or service.Access Links: See Backlinks.BBacklinks/Referral Links/Access Links/Image Links: Different types of links pointing back to a website, which are crucial for SEO authority.Binary Code: A computer language that uses only two symbols, typically 0 and 1, to represent information.Blog: A section of a website featuring regularly updated written content.Bootstrapping: Starting a business with little or no outside capital, relying on personal finances or operating revenues.Bottom of Funnel: The stage in the customer journey where users are ready to convert; content here targets these users.Broken Links: Hyperlinks that point to non-existent or moved pages, negatively affecting user experience and SEO.CChatGPT/Perplexity/Pinterest/YouTube/Amazon: Examples of platforms where users search for information, and SEO strategies can be applied to increase visibility.Clubhouse Plus: A paid feature on the Clubhouse app, offering tools to enhance user experience and business growth.Content Distribution: The process of publishing and promoting content across various platforms and channels.Content Reproduction/Publish/Distribute: The process of creating, making available, and spreading content across various channels.Conversion Opportunities/Lifts/Engagement: Metrics indicating how often users take a desired action (e.g., signing up, purchasing), how much those actions increase, and how users interact with content.Credibility: The quality of being trusted and believed in, built through consistent and valuable content.DData Intelligence/Market Intelligence: Gathering and analyzing information to understand market trends, customer behavior, and competitive landscapes.Duplicated Links: Multiple links pointing to the same content, which can confuse search engines and dilute link equity.FFAQs (Frequently Asked Questions): A section of a website that provides answers to common customer questions, useful for both users and algorithms.GGoogle Analytics: A free web analytics service that tracks and reports website traffic, providing insights into user behavior.Google Business Profile (formerly Google My Business): A free tool from Google that helps businesses manage their online presence across Google, including Search and Maps.Google Developers: A platform for developers to learn about and use Google technologies.Google Search Central (formerly Google Webmasters): A resource provided by Google for website owners to improve their site's visibility in Google Search.Google Search Console: A free web service by Google that helps website owners monitor their site's performance in Google Search results and troubleshoot issues.HHigh Volume Searches: Refers to keywords that are searched for a large number of times by users.HTML (HyperText Markup Language): The standard markup language for documents designed to be displayed in a web browser, forming the readable text and links on a webpage.HTTPS (Hypertext Transfer Protocol Secure): A secure version of HTTP, the protocol over which data is sent between your browser and the website. Indicated by a padlock icon in the browser.IIndexable Content: Content that search engines can discover, read, and add to their index.International Business: A classification of a business based on its geographic operational scope being global.KKeyword Research: The process of finding and analyzing actual search terms that people use to find information.Keywords (for LinkedIn Newsletter): Important words or phrases in the title that help the newsletter rank in search results.LLLM Refs: A platform mentioned for AI-related search insights, particularly with Search Console and analytics.Local Business: A classification of a business based on its geographic operational scope being a specific town or city.Long-tail Keywords: Specific, longer keyword phrases that typically have lower search volume but higher conversion rates.Low Volume Searches: Refers to keywords that are searched for a small number of times by users.MMeta Tag/Meta Data: Hidden elements in a webpage's HTML that provide search engines with information about the page.Metadata (for video): Information about a video file, such as title, description, tags, and timestamps, that helps search engines understand and rank it.Mindset/Toolset/Skillset: Three crucial "sets" for business success, emphasizing mental approach, available resources, and learned abilities.Mobile-first Design: Designing websites primarily for mobile devices, given that a large percentage of web traffic comes from smartphones and tablets.MP4 File Name Convention: The naming structure of a video file, which can impact its discoverability if not optimized with keywords.NNational Business: A classification of a business based on its geographic operational scope being an entire country.PPixels (Meta, Pinterest, Google, TikTok): Small pieces of code placed on a website to track user behavior, conversions, and build audience lists for advertising.Podcast Distribution: The process of making a podcast available on various platforms (Apple, Spotify, iHeart, Pandora).Post-purchase: Refers to the stage of a customer's journey after they have made a purchase.Pre-purchase: Refers to the stage of a customer's journey before they make a purchase, influencing the type of content they seek.Protect, Earn, Scale (PES): A three-piece business model emphasizing security, credibility, and growth.QQuota on Google: A limit on the number of links (e.g., 10 per 24 hours) that can be submitted to Google for indexing.RRegional Business: A classification of a business based on its geographic operational scope being a specific area or state.Rookie Mistake: A common error made by beginners.RSS (Really Simple Syndication): A web feed format used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.SSEO (Search Engine Optimization): The process of optimizing a website to rank higher in search engine results, thereby increasing organic (unpaid) traffic.Sitemap (XML file): A file where you provide information about the pages, videos, and other files on your site. Search engines read this file to crawl your site more efficiently.Source: The origin of information or content.SSL (Secure Sockets Layer): A standard security technology for establishing an encrypted link between a web server and a browser, ensuring data remains private. (Often referred to interchangeably with HTTPS).TTechnical SEO: Optimizing the technical aspects of a website (e.g., speed, mobile-friendliness, crawlability) to improve its search engine rankings.Top of Funnel: The stage in the customer journey where content aims for broad awareness.Topical Pillars/Clusters: A content strategy where a broad "pillar" topic is supported by multiple "cluster" content pieces that delve into specific subtopics.UURL (Uniform Resource Locator): The address of a resource on the internet, such as a webpage.UTM Parameters (Urchin Tracking Module): Tags added to a URL to track the effectiveness of online marketing campaigns.WWeb Page: A single document on the internet, typically in HTML format.Web Link: The address (URL) that points to a specific web page or resource.Website: A collection of interconnected web pages under a single domain name.XXML (eXtensible Markup Language): A markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable, commonly used for sitemaps.YYoast/RankMath/All-in-One SEO: Popular WordPress plugins that assist with SEO tasks, including sitemap generation.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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Wade Brown is the Vice President of Marketing at cbdMD, a publicly traded company known for its CBD and cannabis product lines. He is a seasoned executive with expertise across ecommerce, B2B and B2C channels, digital advertising, and strategic partnerships. Wade has led marketing for restricted product categories, including CBD, THC beverages, firearms, and tactical gear, with leadership roles at SupplyKick, Inc Authority, NatureWise, among others. At cbdMD, he drives customer acquisition and creative ad strategies, spearheading the launch of the Herbal Oasis infused beverage line and securing distribution with major retailers like Total Wine. In this episode… When the usual ad channels become crowded, expensive, or off-limits, many brands can get stuck with limited growth options. For companies in restricted categories, the challenge is even greater: How do you reach high-quality customers while staying compliant and profitable? Could a lesser-known platform like AppLovin be the untapped opportunity these brands need? According to Wade Brown, a seasoned marketing leader with deep expertise in restricted product categories, AppLovin has become one of the most reliable top-of-funnel acquisition channels. He highlights that the platform delivers trackable, high-quality traffic, often outperforming Meta and TikTok. The key, Wade explains, is repurposing proven creatives like UGC videos while also testing interactive HTML ads that offer richer engagement. By treating AppLovin as a funnel starter rather than expecting immediate conversions, brands can nurture audiences more effectively and expand reach into new markets. This strategic approach helps restricted brands capture authentic traffic and build sustainable campaigns. In this episode of the Minds of Ecommerce, Raphael Paulin-Daigle interviews Wade Brown, VP of Marketing at cbdMD, about how AppLovin helps restricted brands scale customer acquisition. Wade discusses the advantages of HTML ads, how to repurpose winning creatives, and the importance of patience in testing. He also shares insights into funnel measurement, traffic quality, and common mistakes marketers make when evaluating new platforms.

Our guest in this episode is Matt Stanley, the founder of Get Reviews and Leads and a passionate marketing architect with 30 years of experience. What started as a fascination with the early internet evolved into a mission-driven career for Matt, focused on using technology to serve people and build thriving, human-centered businesses. In our chat, Matt shares his powerful frameworks for moving beyond simple deliverables to create marketing that forges deep, emotional connections and lifelong customer loyalty.Key points discussed include:* Connect with your dream customer's "reptile brain" by understanding their deep-seated pains and fears.* Closing the sale is the starting line; create a legendary onboarding experience to build loyalty.* Use AI as a strategic toolbox to free up your time for genuine, human-to-human connection.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Matt StanleyIt was an absolute thrill to welcome Matt Stanley of Get Reviews and Leads to the InnovaBuzz podcast. For 30 years, Matt has been in the trenches, architecting sales and marketing systems, and our conversation was a masterclass in stripping away the noise to focus on what truly matters: genuine, human-centered connection. Matt's passion is infectious; he's a self-described "nerd" and "geek" who fell in love with the craft of marketing not as a way to make a quick buck, but as a profound way to serve people.His journey as an "accidental entrepreneur" is one many of us can relate to. What began as a fascination with the early internet, a technology he knew would change the world, became a career-defining mission. The 2008 recession, which cost him his stable job, became the catalyst that pushed him all-in. It was a decision, as he puts it, that was made for him, leading him to discover that his true calling was helping businesses navigate the intimidating world of technology to build something truly meaningful.The "Forest for the Trees" Marketing MistakeOne of the biggest takeaways for me was Matt's frustration with how many businesses "can't see the forest for the trees." They get so fixated on the deliverable—the shiny new website, the social media campaign—that they completely lose sight of the bigger picture. A website, he rightly argues, is just a tool. If it's disconnected from the fundamental "DNA of the brand" and fails to make an emotional connection, it's not going to deliver a return on investment.This is where so many marketing efforts fall flat. Companies start with the what—"we need a website"—instead of the who and the why. They fail to ask the critical questions about how this tool will connect to their dream customer and serve the core mission of the company. It's a powerful reminder to always start with the end in mind: a deeper relationship with the people you aim to serve.Decoding the "Reptile Brain": The Real Secret to Connecting with Your Dream CustomerSo, how do we build that connection? According to Matt, it starts by getting under the hood and understanding the "reptile brain." All purchase decisions, he explained, are made from this primal place that is driven by pain, pleasure, and survival. We then use our logical brain to justify the decision we've already made emotionally. This is why a simple demographic profile of your customer just doesn't cut it.The real secret sauce is digging into the psychographics through tools like an empathy map. What are your dream customer's hidden fears? What frustrations keep them awake at night? When you can poke that pain, rub salt in the wound, and then offer a genuine solution, you're not just selling; you're connecting on a level that builds profound trust and loyalty.AI: The Planet's Most Powerful Toolbox (Handle with Care)Our conversation naturally turned to AI, a technology Matt sees as being just as transformative as the early internet. He views it as the most powerful toolbox on the planet, an incredible asset for saving time and creating efficiency. However, he offered a crucial warning: a tool is only as good as the person wielding it. He sees too many people using AI as a crutch for laziness, forgetting the timeless fundamentals of human psychology.As Matt bluntly puts it, "garbage in, garbage out." If your prompts are lazy and you don't understand the core principles of your brand and your customer, the AI will produce junk. The real skill is learning how to communicate with the technology to make you a more effective, articulate, and strategic thinker, freeing you up to do the high-value, human-centric work you love.Your Greatest Differentiator: The "Whites of Their Eyeballs" Onboarding ExperienceIn an age of automation, Matt argues that the path to differentiation lies in doing the things that don't scale. How do you create an experience your customers can't forget if they tried? You go old-school. He shared the wonderfully simple yet profound example of sending a handwritten note. In a world of emails and DMs, a physical, personal touch stands out and shows you genuinely care.This philosophy extends to the entire onboarding experience. Instead of seeing the transaction as the end of the journey, we need to create a legendary first impression. Sending a small, thoughtful gift basket or simply picking up the phone creates an emotional connection that AI can't replicate. It's about seeing the "whites of their eyeballs" and treating every customer like a VIP.Closing the Sale is Just the Starting LineThis leads perfectly to one of Matt's core beliefs: closing the sale isn't the end of the relationship; it's the starting line. Too many businesses are so fixated on acquisition that they neglect their most precious asset: their existing customers. He beautifully compared the business-customer relationship to his own 20-year marriage, emphasizing that it requires a lifelong commitment.The goal should be to constantly woo your customers and try to "out-serve" them. When you adopt this mindset, you shift from a transactional model to a relational one. The focus moves from what you can get from the customer to how deeply you can serve them, which is the foundation of any thriving, sustainable business.From Reach to Retention: Unlocking the Gold Mine in Your Existing Customer BaseMatt ties all of this together in his holistic "RACK" framework, which stands for Reach, Attract, Convert, and Keep. That last letter, K, is the one most businesses forget. It costs seven to twelve times more to acquire a new customer than to keep an existing one, yet so many of us pour all our energy into the top of the funnel.Your current customers are a literal "gold mine" of opportunity, not just for repeat business but for referrals and invaluable feedback. By focusing on that final step—by obsessing over your dream customer's dream customer—you create a virtuous cycle of service and value that becomes the ultimate engine for growth.In Summary: Matt Stanley delivers a powerful and passionate call to action for every entrepreneur. In a world increasingly dominated by technology, our greatest strength and differentiator will always be our humanity. By understanding the deep emotional drivers of our customers, creating unforgettable experiences, and committing to serving them for life, we can build businesses that not only thrive but also make a genuine impact.The Buzz - Our Innovation RoundHere are Matt's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Most innovative use of AI to enhance human relationships: Using an AI agent to instantly and empathetically respond to negative online reviews to solve customer problems 24/7.* Best thing to integrate AI and human connection: Building AI tools that handle the heavy lifting, freeing up human time for more creative and fulfilling work.* Differentiate by leveraging AI: Create a legendary, high-touch onboarding experience using old-school methods like a handwritten note to stand out.ActionBecome obsessed with your dream customer's dream customer. When you think a level deeper and focus on helping them win, everybody wins.Reach OutYou can reach out and thank Matt on his website, getreviewsandleads.com. You can also grab the free Marketing Copy Architect tool he mentioned at getreviewsandleads.com/mca, or find him on various social media sites.Links:* Website - Get Reviews and Leads* LinkedIn* Facebook* X - @Matt_Stanley* Instagram - @getreviewsandleadsCool Things About Matt* His web security career was kick-started by a 7th-grade hacker. A pivotal moment in his career came when a seventh-grader hacked all the school district's websites where he worked. Driven by what he called professional and ethical anger, Matt walked into his boss's office and successfully campaigned to take over webmaster duties to fix the problem and ensure it never happened again.* He is a proud, unashamed "geek and nerd" of the original internet era. Matt enthusiastically self-identifies as a "geek and nerd" and takes pride in his long history with technology. He taught himself HTML in 1995 by reverse-engineering source code simply because he thought the internet was the "coolest thing" he had ever seen, long before it was a viable career path.* He recently moved his 13-year-old business back into a bedroom of his house. After more than a decade of commuting and paying for an external office, Matt realized the reasons for it were no longer relevant. He made the practical, human-scale decision to move the entire operation back home to gain more flexibility and reduce overhead, a very relatable move in today's world.Ready to move beyond just creating content and start creating real connection?In the Age of AI, the future belongs to those who can amplify human wisdom. Flywheel Nation is MORE than a community; it's a movement for creators and visionaries dedicated to shaping a more human future.Join us as we co-create that future for ethical AI. Here you will tap into the collective wisdom of leaders who prioritize connection over automation, find powerful collaborations that elevate your impact, and help illuminate the path forward.This is your invitation to not only grow your business but to become a lighthouse for others.Join the movement. Visit innovabiz.co/flywheel to be a part of the conversation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Dans cet épisode, on est de nouveau avec Louis pour parler d'organisation : ce qui marche pour nous, ce qui ne marche pas du tout, et toutes les méthodes qu'on a testées avec plus ou moins de succès. On partage nos routines, nos astuces (comme la méthode Pomodoro ou les to-do lists), nos contradictions, et notre besoin de rester souples. En bonus, on vous raconte la routine (très) matinale d'Amélie Nothomb et le joli projet musical que Louis a mené grâce à sa régularité. Interactive Transcript and Vocab Helper Support Easy French and get interactive transcripts, live vocabulary and bonus content for all our episodes: easyfrench.fm/membership Open the Interactive Transcript (https://play.easyfrench.fm/episodes/s0f1ra5b93po5zk3s1yj0) Download transcript as HTML (https://www.dropbox.com/scl/fi/s0f1ra5b93po5zk3s1yj0/easyfrenchpodcast159_transcript.html?rlkey=3d7rl31ursev1xdiag5gkie1y&st=wufmm5ms&dl=1) Download transcript as PDF (https://www.dropbox.com/scl/fi/occmnsjfhjkgohy96o1hz/easyfrenchpodcast159_transcript.pdf?rlkey=j0yi2z4t0waopxxe8oottp0et&st=avjm00hv&dl=1) Download vocab as text file (https://www.dropbox.com/scl/fi/9mee6vzp7tnnxf5xaetp8/easyfrenchpodcast159_vocab.txt?rlkey=a7fj7fxio0r3c7w3vk74z6e52&st=xtdde15b&dl=1) Download vocab as text file with semicolons (https://www.dropbox.com/scl/fi/eoobsqyzij8yf0i8jwd7t/easyfrenchpodcast159_vocab-semicolon.txt?rlkey=5qa57wwhb5jbywb30xdwwk96u&st=v5ro6xc6&dl=1) (for flashcard apps) Subscribe using your private RSS feed to see the transcript and vocabulary helper right in your podcast app while you listen. Show Notes

¿Cómo mantener tu nivel de español para poder hablarlo bien incluso años después de haberlo aprendido? Para muchas personas, aprender un idioma por primera vez es muy difícil. Pero, una vez que se alcanza un buen nivel, seguir hablando y utilizando el idioma representa un reto importante. En este episodio, Pau y Lisa, una amante del español desde hace mucho tiempo, hablan sobre esta dificultad y comparten consejos para mantener tu español vivo para siempre. ¡Vamos! Easy Spanish Community Al unirte a la comunidad de Easy Spanish puedes llevar tu experiencia de aprendizaje al siguiente nivel. Los miembros de nuestra Podcast Membership reciben: Vocab Helper: El vocabulario más importante de cada minuto del podcast directamente en la pantalla de tu celular Interactive transcript: Una transcripción interactiva donde podrás leer y escuchar el podcast al mismo tiempo, con una función de traducción en tiempo real Exclusive aftershow: Después de cada episodio, Pau y José discuten un poquito más sobre el tema desde un punto de vista un poco más personal. Discord community: Acceso a la comunidad en Discord de Easy Spanish, donde puedes hablar con los miembros de nuestro equipo y otras personas que, como tú, se encuentran en la aventura de aprender nuestro idioma Extra content for our YouTube episodes: Hojas de ejercicios, listas de vocabulario y transcripciones de todos nuestros episodios de YouTube. Si todavía no eres miembro de la comunidad de Easy Spanish, puedes unirte en easy-spanish.org/community (https://www.easy-spanish.org/community) Transcripción Abrir en Transcript Player (https://play.easyspanish.fm/episodes/dq7i1g8jbb1ez4z1avi7x) Descargar como HTML (https://www.dropbox.com/scl/fi/dq7i1g8jbb1ez4z1avi7x/easyspanishpodcast213_transcript.html?rlkey=6o3havojpums7djv76ysk7xvy&dl=1) Descargar como PDF (https://www.dropbox.com/scl/fi/2x8ej86fl2iz39pgqt0wu/easyspanishpodcast213_transcript.pdf?rlkey=t7tqeyvutgx1zzt0rc8ifdjk2&dl=1) Vocabulario Descargar como documento de texto (https://www.dropbox.com/scl/fi/xkk83wcjew6x5p0zppxnr/easyspanishpodcast213_vocab.txt?rlkey=7dwwdjspqq05v0a4hp2ncwmxu&dl=1) Descargar como documento de texto con separación (https://www.dropbox.com/scl/fi/kk0q247zivtqs87kn78eq/easyspanishpodcast213_vocab-semicolon.txt?rlkey=mw2vesr8ldsnrm4jcq0ca1pe9&dl=1) (para aplicaciones de vocabulario) Subscribe using your private RSS feed (https://www.easy-languages.org/podcasts/patreon) to see the transcript and vocabulary helper right in your podcast app while you listen. Envíanos un mensaje de audio ¡Ya puedes enviarnos mensajes de audio para que los escuchemos en el podcast! Para hacerlo tienes que ir a easyspanish.fm (https://www.easyspanish.fm) y dar clic en el botón amarillo que aparecerá a la derecha de la página. Transcripción Paulina: [0:04] Bienvenidos a otro video podcast de Easy Spanish. Estoy aquí, en este estudio tan lindo de Easy German. Y estoy con Lisa, de Easy German. ¿Cómo estás, Lisa? Lisa: [0:17] Estoy muy bien. Hola, Pau. ¿Cómo estás tú? Paulina: [0:20] Bien. Hace frío un poco hoy, extrañamente. Lisa: [0:24] Sí, ya no se siente como verano. Paulina: [0:26] Berlín. Lisa: [0:27] Berlín. Paulina: [0:29] Y nos hemos estado viendo un poco, Lisa y yo, porque está viniendo a las sesiones de conversación de Easy Spanish. Y, justamente, quisiste venir para practicar tu español. Entonces, surgió el tema de hoy, que es cómo mantener tu español vivo. Una vez que ya hablas español, es seguramente difícil que siga el vocabulario presente si no lo practicas. Entonces, quería hablar contigo, Lisa, de esto. ¿Cómo es tu experiencia? ¿Cómo ha sido esto para ti? Support Easy Spanish and get interactive transcripts, live vocabulary and bonus content for all our episodes: easy-spanish.org/membership Special Guest: Lisa.

In Part 2 of our conversation with Dave Carrel, Global CMO at Thomson Reuters, we explore what it takes to lead in a company at an inflection point. Dave shares how his early days teaching himself HTML mirror today's challenge of mastering AI, and why staying close to the work still matters—even at the top. He also talks through building effective marketing orgs, launching transformative products like CoCounsel, and the importance of setting a high creative bar.  How to Grow a CMO is brought to you by TMP - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.tmpb2b.com 

Episode IntroductionPodcasters face a constant challenge: keeping their workflow organized while still producing content that resonates and grows an audience. Many waste hours writing show notes, social posts, and video descriptions, leaving less time for creativity and strategy. This episode shows you how to streamline your entire release process with AI tools like ChatGPT, while also building better SEO, engagement, and binge-worthy episode connections.Previous EpisodeCheck out the latest episode of Become a Successful Podcaster with Bruce Chamoff here: The Latest Episode on Apple PodcastsSummaryIn this episode, Bruce Chamoff walks through his proven “Podcast Release Checklist,” designed to save podcasters time while boosting downloads. He explains how ChatGPT can handle tasks like show notes, HTML formatting, YouTube descriptions, and even tags. Bruce also demonstrates why transcripts from tools like Otter.ai may be more reliable than certain AI platforms, and how to use them without paying for expensive services. Beyond technical steps, he emphasizes SEO—optimizing every single podcast episode to attract more listeners individually. He also shares tips on cross-promotion, like linking previous and related episodes to encourage binge listening. The discussion includes video distribution strategies across YouTube, TikTok, Instagram, LinkedIn, and Facebook, plus why Canva is better than ChatGPT for thumbnails and artwork. By following this checklist, podcasters can stay consistent, professional, and discoverable without being overwhelmed by repetitive tasks.Sample Transcript“In your show notes, a sample transcript, a related podcast episode section—this is very important because you're going to get more downloads from every other episode that you put this in. And you get the full HTML version. If you're not a web designer, or you don't know HTML, that's fine. But you can tell ChatGPT to make you an HTML version.”Related Podcast Episodes3 Mistakes Podcasters MakeHow To Increase Podcast Downloads With SEOMonetizing Your Podcast EffectivelyBuilding a Community Around Your PodcastPromoting Your Podcast On Social MediaAbout Bruce ChamoffBruce Chamoff is a podcaster, musician, entrepreneur, and public speaker with decades of creative and business experience. He founded the Long Island Podcast Network in 2005, rebranded it to the World Podcast Network in 2023, and has helped thousands of podcasters grow audiences worldwide. Beyond hosting Become a Successful Podcaster, Bruce has spoken at WordCamps across the U.S. and Canada, teaches podcasting on Udemy, and has presented at Podcast Movement 2025 in Grapevine, Texas. His career blends media, marketing, and music, making him a dynamic voice in the podcasting industry.

What Are the Best Blogging and Publishing SEO Practices for New or Established Websites? (Digital Marketing Masterclass with Favour Obasi-Ike) | Get exclusive SEO newsletters in your inbox.This marketing discussion from Clubhouse audio centers on Search Engine Optimization (SEO) and its role in online business growth, particularly through blog content. It emphasizes that SEO is more than just ranking; it's a consistent strategy for online visibility. Favour Obasi-Ike recommends publishing blog posts regularly, suggesting one to two per week for new businesses and three to four for established ones, while also stressing the importance of updating older content to maintain relevance and a competitive edge. Furthermore, the conversation highlights the significance of structured data, diverse content formats (text, audio, video), and distributing content across various platforms to maximize reach and engagement, ultimately leading to organic traffic and reduced advertising costs.FAQs on SEO Content Strategy for Online GrowthHow often should a new website publish blog posts for SEO?For a new website just starting out and building momentum, it's recommended to publish one to two blog posts per week. This approach allows a new business or solopreneur to establish a consistent online presence without feeling overwhelmed. Publishing once a week translates to 52 new web links annually, which can significantly contribute to a website's visibility on search engines like Google, ChatGPT, and Bing. This frequency is considered a "gear one to gear three" strategy, focusing on foundational content and answering common customer questions.What is the recommended blog post frequency for established businesses aiming for accelerated growth?Established businesses looking to drive fast and significantly boost their SEO should aim to publish anywhere from three to four times a week. This higher frequency, referred to as moving from "gear one to gear five," is for businesses with the resources to create consistent, high-quality content. The more frequently new and updated content is published, the faster search engines like Google understand the website's relevance and authority, leading to improved rankings and increased organic traffic.Beyond initial publication, how important is updating old blog posts for SEO?Updating old blog posts is crucial for maintaining SEO relevance and extending the lifespan of your content. Every time an article is updated (given a "last modified" date), it resets its 24-month relevance cycle with search engines. This combats "content decay," where older, un-updated articles lose visibility to newer, more recent information on the same topic. Best practices suggest updating content monthly or at least quarterly. Updates can include adding FAQs, recent statistics, use cases, quotes, videos, or other rich media. This consistent updating signals to search engines that your content remains current, practical, and authoritative, improving its chances of ranking higher and for longer.What are the "three levels" of showing up online that are critical for SEO?The three critical levels for showing up online in a systematic and structural way are:Website: This is the overall digital presence, providing the "full platter" of your brand and offerings.Web Page: This refers to individual pages within the website that contain specific content. It's the "content of the website."Web Link (Blog Post/Article): These are the individual pieces of content that provide access to the specific information on a web page. They serve as "leading tools" for growth and are the primary way people find content on search engines. These three layers must work together, much like the components of a burger or sandwich, for effective online visibility.How do search engines evaluate content, and what role does "structured data" play?Search engines evaluate content by reading both the visible text (HTML) and the underlying script (XML). To rank effectively, content needs to be presented as "structured data," which goes beyond just getting a raw response from an AI tool. Structured data includes elements like headings, titles, metadata, schema markup, internal and external links, images with alt text, and other organizational components. These elements help search engines understand the context, relevance, and relationships within your content, making it easier for them to index and rank your pages for relevant queries. Search engines, including AI platforms like ChatGPT, scan the top 20 Google results for relevance, recency, and practicality, aligning with Google's E-E-A-T (Experience, Expertise, Authority, and Trust) guidelines.How can businesses maximize the reach and impact of their blog content beyond just publishing it on their website?To maximize reach, blog content should be actively distributed across various platforms, treating each blog post as a valuable piece of intellectual property. This includes:Email lists: Sending new blog posts to subscribers.Social Media: Sharing content on platforms like YouTube (as video), X (formerly Twitter), Reddit, Pinterest, and Threads.Content Repurposing: Transforming blog posts into videos, podcasts, infographics, or other formats to suit different platforms and audience preferences.Connecting with other content: For instance, ensuring every podcast episode has a corresponding blog post to appear on Google.This multi-channel approach leverages both search (people actively looking for information) and social (content being discovered in feeds) to drive traffic and engagement, increasing the chances of content being seen and resonated with.What is the impact of regularly updating website content on search engine understanding and overall business value?Regularly updating website content, particularly blog posts, significantly enhances search engine understanding of your business and its offerings. The more often you update your content, the more thoroughly Google and other search engines comprehend your topics, expertise, and relevance. This consistent engagement builds trust and authority. Furthermore, the content on your website contributes directly to its intellectual property and overall business value. Just as renovating a house adds value, adding and updating content to your domain increases its worth, making it a more attractive asset for potential scaling or sale. A diverse range of well-optimized content allows your website to "tackle different channels" and answer a broader spectrum of user questions, akin to a television offering many channels.What are common pitfalls to avoid when creating content for SEO, especially regarding AI tools?A major pitfall to avoid is simply copying and pasting content generated by AI tools like ChatGPT without further refinement. While AI can be useful for gathering information or suggesting ideas, the output is often "unstructured data." Directly using such content can lead to penalties from search engines because it may regurgitate information already available elsewhere, lacking originality, structure, and the human touch that builds E-E-A-T. Instead, AI tools should be used strategically:Restructuring: Use AI to rewrite content in a specific style (e.g., lifestyle blog, third-person with quotes and attributions).Idea Generation: Obtain content ideas or initial drafts.Enhancement: Incorporate AI-generated elements after thorough review and integration into your structured format.The goal is to transform unstructured AI output into well-structured, original, and valuable content that resonates with both human readers and search engine algorithms.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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Bentrovati! Oggi festeggiamo il rientro in Italia con un episodio aperto a tutti gli ascoltatori, con tutti i materiali che di solito sono disponibili solo per i nostri sostenitori. Accomodatevi, stiamo per iniziare. Trascrizione interattiva e Vocab Helper Support Easy Italian and get interactive transcripts, live vocabulary and bonus content: easyitalian.fm/membership Come scaricare la trascrizione Apri l'episodio in Transcript Player (https://play.easyitalian.fm/episodes/h3ptyqqfz6bau7hzlk0jn) Scarica come HTML (https://www.dropbox.com/scl/fi/h3ptyqqfz6bau7hzlk0jn/easyitalianpodcast185_transcript.html?rlkey=eavtqk6ac8yvmmak9kfle8a0t&st=hazavjjf&dl=1) Scarica come PDF (https://www.dropbox.com/scl/fi/zq7kqlnuyxaw1k6go56rs/easyitalianpodcast185_transcript.pdf?rlkey=195vos31nqkt08ry7hwkgtzey&st=rulo9dc5&dl=1) Support Easy Italian and get interactive transcripts, live vocabulary and bonus content: easyitalian.fm/membership Vocabolario Scarica come text file (https://www.dropbox.com/scl/fi/89r64ctwpyehjbi9ldy7o/easyitalianpodcast185_vocab.txt?rlkey=aw6tm37qd5990yr6ck7btjzlx&st=3wa9yff1&dl=1) Scarica come text file with semicolons (https://www.dropbox.com/scl/fi/gizfa25rohbmbt3rqjevv/easyitalianpodcast185_vocab-semicolon.txt?rlkey=jptkepo3mux9xjqmy3ej1zkt9&st=agvcoik8&dl=1) (per app che utilizzano flashcard) Support Easy Italian and get interactive transcripts, live vocabulary and bonus content: easyitalian.fm/membership Note dell'episodio 5 Everyday Italian Words You Should Know! - https://www.youtube.com/watch?v=30Vzmu4HiOM Siamo tornati! E per festeggiare il rientro in Italia con tutti voi, diamo a tutti gli ascoltatori la possibilità di provare tutti gli strumenti che di solito sono disponibili per i nostri sostenitori. In questa puntata c'è il vocabhelper! grazie al quale potete vedere le dieci parole più importanti ogni minuto. E poi potete scaricare o aprire nel broswer la trascrizione! O leggerlo con il transcript player. Ma tornando al rientro. Cosa fanno gli italiani quando finalmente ritornano a casa? Mah direi che siamo tutti molto facilmente prevedibili. Secondo voi? IL TRAFFICO! Ma quante traffico in Italia, ma come è possibile? Quante macchine ci sono in Italia, perchè c'è sempre traffico? Ovviamente parliamo delle grandi città italiane, mentre nei piccoli paesi? Concludiamo con sacrificio. Il sindaco di un paesino ha fatto una lunga, lunghissima passeggiata. Ma per cosa? Raffaele ci racconta cosa è successo. Trascrizione Matteo: [0:23] Buongiorno! Raffaele: [0:24] Buongiorno Matteo e bentornato! (Grazie!) Perché sei tornato, giusto? Matteo: [0:32] Sono tornato, sono proprio tornato. Direi di partire subito... Raffaele: [0:38] No, io ti direi di aspettare un attimo, perché è settembre. Prima puntata di settembre: è vero, è sempre un po' un nuovo inizio, un anno nuovo. Si torna a scuola. E noi come regalo cosa abbiamo pensato, Matteo, per i nostri studenti? Matteo: [0:57] Diamo a tutti la possibilità di provare l'ebbrezza, di avere tutti gli strumenti che di solito forniamo ai patron. Raffaele: [1:09] Ai nostri sostenitori. ... Support Easy Italian and get interactive transcripts, live vocabulary and bonus content: easyitalian.fm/membership

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss whether blogs and websites still matter in the age of generative AI. You’ll learn why traditional content and SEO remain essential for your online presence, even with the rise of AI. You’ll discover how to effectively adapt your content strategy so that AI models can easily find and use your information. You’ll understand why focusing on answering your customer’s questions will benefit both human and AI search. You’ll gain practical tips for optimizing your content for “Search Everywhere” to maximize your visibility across all platforms. Tune in now to ensure your content strategy is future-proof! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-do-websites-matter-in-the-age-of-ai.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn – 00:00 In this week’s In Ear Insights, one of the biggest questions that people have, and there’s a lot of debate on places like LinkedIn about this, is whether blogs and websites and things even matter in the age of generative AI. There are two different positions on this. The first is saying, no, it doesn’t matter. You just need to be everywhere. You need to be doing podcasts and YouTube and stuff like that, as we are now. The second is the classic, don’t build on rented land. They have a place that you can call your own and things. So I have opinions on this, but Katie, I want to hear your opinions on this. Katie Robbert – 00:37 I think we are in some ways overestimating people’s reliance on using AI for fact-finding missions. I think that a lot of people are turning to generative AI for, tell me the best agency in Boston or tell me the top five list versus the way that it was working previous to that, which is they would go to a search bar and do that instead. I think we’re overestimating the amount of people who actually do that. Katie Robbert – 01:06 Given, when we talk to people, a lot of them are still using generative AI for the basics—to write a blog post or something like that. I think personally, I could be mistaken, but I feel pretty confident in my opinion that people are still looking for websites. Katie Robbert – 01:33 People are still looking for thought leadership in the form of a blog post or a LinkedIn post that’s been repurposed from a blog post. People are still looking for that original content. I feel like it does go hand in hand with AI because if you allow the models to scrape your assets, it will show up in those searches. So I guess I think you still need it. I think people are still going to look at those sources. You also want it to be available for the models to be searching. Christopher S. Penn – 02:09 And this is where folks who know the systems generally land. When you look at a ChatGPT or a Gemini or a Claude or a Deep Seat, what’s the first thing that happens when a model is uncertain? It fires up a web search. That web search is traditional old school SEO. I love the content saying, SEO doesn’t matter anymore. Well, no, it still matters quite a bit because the web search tools are relying on the, what, 30 years of website catalog data that we have to find truthful answers. Christopher S. Penn – 02:51 Because AI companies have realized people actually do want some level of accuracy when they ask AI a question. Weird, huh? It really is. So with these tools, we have to. It is almost like you said, you have to do both. You do have to be everywhere. Christopher S. Penn – 03:07 You do have to have content on YouTube, you do have to post on LinkedIn, but you also do have to have a place where people can actually buy something. Because if you don’t, well. Katie Robbert – 03:18 And it’s interesting because if we say it in those terms, nothing’s changed. AI has not changed anything about our content dissemination strategy, about how we are getting ourselves out there. If anything, it’s just created a new channel for you to show up in. But all of the other channels still matter and you still have to start at the beginning of creating the content because you’re not. People like to think that, well, I have the idea in my head, so AI must know about it. It doesn’t work that way. Katie Robbert – 03:52 You still have to take the time to create it and put it somewhere. You are not feeding it at this time directly into OpenAI’s model. You’re not logging into OpenAI saying, here’s all the information about me. Katie Robbert – 04:10 So that when somebody asks, this is what you serve it up. No, it’s going to your website, it’s going to your blog post, it’s going to your social profiles, it’s going to wherever it is on the Internet that it chooses to pull information from. So your best bet is to keep doing what you’re doing in terms of your content marketing strategy, and AI is going to pick it up from there. Christopher S. Penn – 04:33 Mm. A lot of folks are talking, understandably, about how agentic AI functions and how agentic buying will be a thing. And that is true. It will be at some point. It is not today. One thing you said, which I think has an asterisk around it, is, yes, our strategy at Trust Insights hasn’t really changed because we’ve been doing the “be everywhere” thing for a very long time. Christopher S. Penn – 05:03 Since the inception of the company, we’ve had a podcast and a YouTube channel and a newsletter and this and that. I can see for legacy companies that were still practicing, 2010 SEO—just build it and they will come, build it and Google will send people your way—yeah, you do need an update. Katie Robbert – 05:26 But AI isn’t the reason. AI is—you can use AI as a reason, but it’s not the reason that your strategy needs to be updated. So I think it’s worth at least acknowledging this whole conversation about SEO versus AEO versus Giao Odo. Whatever it is, at the end of the day, you’re still doing, quote unquote, traditional SEO and the models are just picking up whatever you’re putting out there. So you can optimize it for AI, but you still have to optimize it for the humans. Christopher S. Penn – 06:09 Yep. My favorite expression is from Ashley Liddell at Deviate, who’s an SEO shop. She said SEO now just stands for Search Everywhere Optimization. Everything has a search. TikTok has a search. Pinterest has a search. You have to be everywhere and then you have to optimize for it. I think that’s the smartest way to think about this, to say, yeah, where is your customer and are you optimizing for? Christopher S. Penn – 06:44 One of the things that we do a lot, and this is from the heyday of our web analytics era, before the AI era, go into your Google Analytics, go into referring source sites, referring URLs, and look where you’re getting traffic from, particularly look where you’re getting traffic from for places that you’re not trying particularly hard. Christopher S. Penn – 07:00 So one place, for example, that I occasionally see in my own personal website that I have, to my knowledge, not done anything on, for quite some time, like decades or years, is Pinterest. Every now and again I get some rando from Pinterest coming. So look at those referring URLs and say, where else are we getting traffic from? Maybe there’s a there. If we’re getting traffic from and we’re not trying at all, maybe there’s a there for us to try something out there. Katie Robbert – 07:33 I think that’s a really good pro tip because it seems like what’s been happening is companies have been so focused on how do we show up in AI that they’re forgetting that all of these other things have not gone away and the people who haven’t forgotten about them are going to capitalize on it and take that digital footprint and take that market share. While you were over here worried about how am I going to show up as the first agency in Boston in the OpenAI search, you still have—so I guess to your question, where you originally asked, is, do we still need to think about websites and blogs and that kind of content dissemination? Absolutely. If we’re really thinking about it, we need to consider it even more. Katie Robbert – 08:30 We need to think about longer-form content. We need to think about content that is really impactful and what is it? The three E’s—to entertain, educate, and engage. Even more so now because if you are creating one or two sentence blurbs and putting that up on your website, that’s what these models are going to pick up and that’s it. So if you’re like, why is there not a more expansive explanation as to who I am? That’s because you didn’t put it out there. Christopher S. Penn – 09:10 Exactly. We were just doing a project for a client and were analyzing content on their website and I kid you not, one page had 12 words on it. So no AI tool is going to synthesize about you. It’s just going to say, wow, this sucks and not bother referring to you. Katie Robbert – 09:37 Is it fair to say that AI is a bit of a distraction when it comes to a content marketing strategy? Maybe this is just me, but the way that I would approach it is I would take AI out of the conversation altogether just for the time being. In terms of what content do we want to create? Who do we want to reach? Then I would insert AI back in when we’re talking about what channels do we want to appear on? Because I’m really thinking about AI search. For a lack of a better term, it’s just another channel. Katie Robbert – 10:14 So if I think of my attribution modeling and if I think of what that looks like, I would expect maybe AI shows up as a first touch. Katie Robbert – 10:31 Maybe somebody was doing some research and it’s part of my first touch attribution. But then they’re like, oh, that’s interesting. I want to go learn more. Let me go find their social profiles. That’s going to be a second touch. That’s going to be sort of the middle. Then they’re like, okay, now I’m ready. So they’re going to go to the website. That’s going to be a last touch. I would just expect AI to be a channel and not necessarily the end-all, be-all of how I’m creating my content. Am I thinking about that the right way? Christopher S. Penn – 11:02 You are. Think about it in terms of the classic customer training—awareness, consideration, evaluation, purchase and so on and so forth. Awareness you may not be able to measure anymore, because someone’s having a conversation in ChatGPT saying, gosh, I really want to take a course on AI strategy for leaders and I’m not really sure where I would go. It’s good. And ChatGPT will say, well, hey, let’s talk about this. It may fire off some web searches back and forth and things, and come back and give you an answer. Christopher S. Penn – 11:41 You might say, take Katie Robbert’s Trust Insights AI strategy course at Trust Insights AI/AI strategy course. You might not click on that, or there might not even be a link there. What might happen is you might go, I’ll Google that. Christopher S. Penn – 11:48 I’ll Google who Katie Robbert is. So the first touch is out of your control. But to your point, that’s nothing new. You may see a post from Katie on LinkedIn and go, huh, I should Google that? And then you do. Does LinkedIn get the credit for that? No, because nothing was clicked on. There’s no clickstream. And so thinking about it as just another channel that is probably invisible is no different than word of mouth. If you and I or Katie are at the coffee shop and having a cup of coffee and you tell me about this great new device for the garden, I might Google it. Or I might just go straight to Amazon and search for it. Katie Robbert – 12:29 Right. Christopher S. Penn – 12:31 But there’s no record of that. And the only way you get to that is through really good qualitative market research to survey people to say, how often do you ask ChatGPT for advice about your marketing strategy? Katie Robbert – 12:47 And so, again, to go back to the original question of do we still need to be writing blogs? Do we still need to have websites? The answer is yes, even more so. Now, take AI out of the conversation in terms of, as you’re planning, but think about it in terms of a channel. With that, you can be thinking about the optimized version. We’ve covered that in previous podcasts and live streams. There’s text that you can add to the end of each of your posts or, there’s the AI version of a press release. Katie Robbert – 13:28 There are things that you can do specifically for the machines, but the machine is the last stop. Katie Robbert – 13:37 You still have to put it out on the wire, or you still have to create the content and put it up on YouTube so that you have a place for the machine to read the thing that you put up there. So you’re really not replacing your content marketing strategy with what are we doing for AI? You’re just adding it into the fold as another channel that you have to consider. Christopher S. Penn – 14:02 Exactly. If you do a really good job with the creation of not just the content, but things like metadata and anticipating the questions people are going to ask, you will do better with AI. So a real simple example. I was actually doing this not too long ago for Trust Insights. We got a pricing increase notice from our VPS provider. I was like, wow, that’s a pretty big jump. Went from like 40 bucks a month, it’s going to go like 90 bucks a month, which, granted, is not gigantic, but that’s still 50 bucks a month more that I would prefer not to spend if I don’t have to. Christopher S. Penn – 14:40 So I set up a deep research prompt in Gemini and said, here’s what I care about. Christopher S. Penn – 14:49 I want this much CPU and this much memory and stuff like that. Make me a short list by features and price. It came back with a report and we switched providers. We actually found a provider that provided four times the amount of service for half the cost. I was like, yes. All the providers that have “call us for a demo” or “request a quote” didn’t make the cut because Gemini’s like, weird. I can’t find a price on your website. Move along. And they no longer are in consideration. Christopher S. Penn – 15:23 So one of the things that everyone should be doing on your website is using your ideal customer profile to say, what are the questions that someone would ask about this service? As part of the new AI strategy course, we. Christopher S. Penn – 15:37 One of the things we did was we said, what are the frequently asked questions people are going to ask? Like, do I get the recordings, what’s included in the course, who should take this course, who should not take this course, and things like that. It’s not just having more content for the sake of content. It is having content that answers the questions that people are going to ask AI. Katie Robbert – 15:57 It’s funny, this kind of sounds familiar. It almost kind of sounds like the way that Google would prioritize content in its search algorithm. Christopher S. Penn – 16:09 It really does. Interestingly enough, if you were to go into it, because this came up recently in an SEO forum that I’m a part of, if you go into the source code of a ChatGPT web chat, you can actually see ChatGPT’s internal ranking for how it ranks search results. Weirdly enough, it does almost exactly what Google does. Which is to say, like, okay, let’s check the authority, let’s check the expertise, let’s check the trustworthiness, the EEAT we’ve been talking about for literally 10 years now. Christopher S. Penn – 16:51 So if you’ve been good at anticipating what a Googler would want from your website, your strategy doesn’t need to change a whole lot compared to what you would get out of a generative AI tool. Katie Robbert – 17:03 I feel like if people are freaking out about having the right kind of content for generative AI to pick up, Chris, correct me if I’m wrong, but a good place to start might be with inside of your SEO tools and looking at the questions people ask that bring them to your website or bring them to your content and using that keyword strategy, those long-form keywords of “how do I” and “what do I” and “when do I”—taking a look at those specifically, because that’s how people ask questions in the generative AI models. Katie Robbert – 17:42 It’s very similar to how when these search engines included the ability to just yell at them, so they included like the voice feature and you would say, hey, search engine, how do I do the following five things? Katie Robbert – 18:03 And it changed the way we started looking at keyword research because it was no longer enough to just say, I’m going to optimize for the keyword protein shake. Now I have to optimize for the keyword how do I make the best protein shake? Or how do I make a fast protein shake? Or how do I make a vegan protein shake? Or, how do I make a savory protein shake? So, if it changed the way we thought about creating content, AI is just another version of that. Katie Robbert – 18:41 So the way you should be optimizing your content is the way people are asking questions. That’s not a new strategy. We’ve been doing that. If you’ve been doing that already, then just keep doing it. Katie Robbert – 18:56 That’s when you think about creating the content on your blog, on your website, on your LinkedIn, on your Substack newsletter, on your Tumblr, on your whatever—you should still be creating content that way, because that’s what generative AI is picking up. It’s no different, big asterisks. It’s no different than the way that the traditional search engines are picking up content. Christopher S. Penn – 19:23 Exactly. Spend time on stuff like metadata and schema, because as we’ve talked about in previous podcasts and live streams, generative AI models are language models. They understand languages. The more structured the language it is, the easier it is for a model to understand. If you have, for example, JSON, LD or schema.org markup on your site, well, guess what? That makes the HTML much more interpretable for a language model when it processes the data, when it goes to the page, when it sends a little agent to the page that says, what is this page about? And ingests the HTML. It says, oh look, there’s a phone number here that’s been declared. This is the phone number. Oh look, this is the address. Oh look, this is the product name. Christopher S. Penn – 20:09 If you spend the time to either build that or use good plugins and stuff—this week on the Trust Insights live stream, we’re going to be talking about using WordPress plugins with generative AI. All these things are things that you need to think about with your content. As a bonus, you can have generative AI tools look at a page and audit it from their perspective. You can say, hey ChatGPT, check out this landing page here and tell me if this landing page has enough information for you to guide a user about whether or not they should—if they ask you about this course, whether you have all the answers. Think about the questions someone would ask. Think about, is that in the content of the page and you can do. Christopher S. Penn – 20:58 Now granted, doing it one page at a time is somewhat tedious. You should probably automate that. But if it’s a super high-value landing page, it’s worth your time to say, okay, ChatGPT, how would you help us increase sales of this thing? Here’s who a likely customer is, or even better if you have conference call transcripts, CRM notes, emails, past data from other customers who bought similar things. Say to your favorite AI tool: Here’s who our customers actually are. Can you help me build a customer profile and then say from that, can you optimize, help me optimize this page on my website to answer the questions this customer will have when they ask you about it? Katie Robbert – 21:49 Yeah, that really is the way to go in terms of using generative AI. I think the other thing is, everyone’s learning about the features of deep research that a lot of the models have built in now. Where do you think the data comes from that the deep research goes and gets? And I say that somewhat sarcastically, but not. Katie Robbert – 22:20 So I guess again, sort of the PSA to the organizations that think that blog posts and thought leadership and white papers and website content no longer matter because AI’s got it handled—where do you think that data comes from? Christopher S. Penn – 22:40 Mm. So does your website matter? Sure, it does a lot. As long as it has content that would be useful for a machine to process. So you need to have it there. I just have curiosity. I just typed in “can you see any structured data on this page?” And I gave it the URL of the course and immediately ChatGPT in the little thinking—when it says “I’m looking for JSON, LD and meta tags”—and saying “here’s what I do and don’t see.” I’m like, oh well that’s super nice that it knows what those things are. And it’s like, okay, well I guess you as a content creator need to do this stuff. And here’s the nice thing. Christopher S. Penn – 23:28 If you do a really good job of tuning a page for a generative AI model, you will also tune it really well for a search engine and you will also tune it really well for an actual human being customer because all these tools are converging on trying to deliver value to the user who is still human for the most part and helping them buy things. So yes, you need a website and yes, you need to optimize it and yes, you can’t just go posting on social networks and hope that things work out for the best. Katie Robbert – 24:01 I guess the bottom line, especially as we’re nearing the end of Q3, getting into Q4, and a lot of organizations are starting their annual planning and thinking about where does AI fit in and how do we get AI as part of our strategy. And we want to use AI. Obviously, yes, take the AI Ready Strategist course at TrustInsights AIstrategy course, but don’t freak out about it. That is a very polite way of saying you’re overemphasizing the importance of AI when it comes to things like your content strategy, when it comes to things like your dissemination plan, when it comes to things like how am I reaching my audience. You are overemphasizing the importance because what’s old is new. Katie Robbert – 24:55 Again, basic best practices around how to create good content and optimize it are still relevant and still important and then you will show up in AI. Christopher S. Penn – 25:07 It’s weird. It’s like new technology doesn’t solve old problems. Katie Robbert – 25:11 I’ve heard that somewhere. I might get that printed on a T-shirt. But I mean that’s the thing. And so I’m concerned about the companies going to go through multiple days of planning meetings and the focus is going to be solely on how do we show up in AI results. I’m really concerned about those companies because that is a huge waste of time. Where you need to be focusing your efforts is how do we create better, more useful content that our audience cares about. And AI is a benefit of that. AI is just another channel. Christopher S. Penn – 25:48 Mm. And clearly and cleanly and with lots of relevant detail. Tell people and machines how to buy from you. Katie Robbert – 25:59 Yeah, that’s a biggie. Christopher S. Penn – 26:02 Make it easy to say like, this is how you buy from Trust Insights. Katie Robbert – 26:06 Again, it sounds familiar. It’s almost like if there were a framework for creating content. Something like a Hero Hub help framework. Christopher S. Penn – 26:17 Yeah, from 12 years ago now, a dozen years ago now, if you had that stuff. But yeah, please folks, just make it obvious. Give it useful answers to questions that you know your buyers have. Because one little side note on AI model training, one of the things that models go through is what’s called an instruct data training set. Instruct data means question-answer pairs. A lot of the time model makers have to synthesize this. Christopher S. Penn – 26:50 Well, guess what? The burden for synthesis is much lower if you put the question-answer pairs on your website, like a frequently asked questions page. So how do I buy from Trust Insights? Well, here are the things that are for sale. We have this on a bunch of our pages. We have it on the landing pages, we have in our newsletters. Christopher S. Penn – 27:10 We tell humans and machines, here’s what is for sale. Here’s what you can buy from us. It’s in our ebooks and things you can. Here’s how you can buy things from us. That helps when models go to train to understand. Oh, when someone asks, how do I buy consulting services from Trust Insights? And it has three paragraphs of how to buy things from us, that teaches the model more easily and more fluently than a model maker having to synthesize the data. It’s already there. Christopher S. Penn – 27:44 So my last tactical tip was make sure you’ve got good structured question-answer data on your website so that model makers can train on it. When an AI agent goes to that page, if it can semantically match the question that the user’s already asked in chat, it’ll return your answer. Christopher S. Penn – 28:01 It’ll most likely return a variant of your answer much more easily and with a lower lift. Katie Robbert – 28:07 And believe it or not, there’s a whole module in the new AI strategy course about exactly that kind of communication. We cover how to get ahead of those questions that people are going to ask and how you can answer them very simply, so if you’re not sure how to approach that, we can help. That’s all to say, buy the new course—I think it’s really fantastic. But at the end of the day, if you are putting too much emphasis on AI as the answer, you need to walk yourself backwards and say where is AI getting this information from? That’s probably where we need to start. Christopher S. Penn – 28:52 Exactly. And you will get side benefits from doing that as well. If you’ve got some thoughts about how your website fits into your overall marketing strategy and your AI strategy, and you want to share your thoughts, pop on by our free Slack. Go to trustinsights.ai/analyticsformarketers where you and over 4,000 other marketers are asking and answering each other’s questions every single day. Christopher S. Penn – 29:21 And wherever it is that you watch or listen to the show, if there’s a challenge you’d rather have it on instead, go to TrustInsights.ai/tipodcast. We can find us at all the places fine podcasts are served. Thanks for tuning in and we’ll talk to you all on the next one. Katie Robbert – 29:31 Want to know more about Trust Insights? Trust Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence and machine learning to empower businesses with actionable insights. Founded in 2017 by Katie Robbert and Christopher S. Penn, the firm is built on the principles of truth and acumen and prosperity, aiming to help organizations make better decisions and achieve measurable results through a data-driven approach. Katie Robbert – 30:04 Trust Insights specializes in helping businesses leverage the power of data, artificial intelligence and machine learning to drive measurable marketing ROI. Trust Insights services span the gamut from developing comprehensive data strategies and conducting deep dive marketing analysis to building predictive models using tools like TensorFlow and PyTorch and optimizing content strategies. Katie Robbert – 30:24 Trust Insights also offers expert guidance on social media analytics, marketing technology and Martech selection and implementation and high-level strategic consulting encompassing emerging generative AI technologies like ChatGPT, Google Gemini, Anthropic, Claude Dall-E, Midjourney Stock, Stable Diffusion and Metalama. Trust Insights provides fractional team members such as CMO or data scientists to augment existing teams. Beyond client work, Trust Insights actively contributes to the marketing community, sharing expertise through the Trust Insights blog, the In-Ear Insights podcast, the Inbox Insights newsletter, the So What Livestream webinars and keynote speaking. Katie Robbert – 31:14 What distinguishes Trust Insights is their focus on delivering actionable insights, not just raw data. Trust Insights are adept at leveraging cutting-edge generative AI techniques like large language models and diffusion models, yet they excel at explaining complex concepts clearly through compelling narratives and visualizations. Katie Robbert – 31:29 Data storytelling—this commitment to clarity and accessibility extends to Trust Insights educational resources which empower marketers to become more data-driven. Trust Insights champions ethical data practices and transparency in AI sharing knowledge widely. Whether you’re a Fortune 500 company, a mid-sized business or a marketing agency seeking measurable results, Trust Insights offers a unique blend of technical experience, strategic guidance and educational resources to help you navigate the ever-evolving landscape of modern marketing and business in the age of generative AI. Trust Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

Marco Roth joins us to unveil Herb, his revolutionary toolchain for Rails views that's reshaping how we work with HTML and ERB. Having identified a critical gap in the Rails ecosystem—robust tooling for the view layer—Marco decided to build the solution himself, learning C along the way to create a parser with unparalleled cross-platform compatibility.Far from just another syntax checker, Herb represents a comprehensive vision for modernizing Rails views. Marco walks us through his layered approach, starting with immediate editor feedback for markup errors and ambitious plans for reactive views inspired by Phoenix LiveView. The most exciting prospect? Allowing developers to write modern, interactive applications without abandoning Ruby for JavaScript frameworks. "I want to bring back some awesome experiences from JavaScript to the Rails ecosystem so we can keep doing Ruby," Marco explains, highlighting how Herb could transform ActionView after two decades of relative stagnation.We also explore Marco's approach to managing multiple ambitious projects alongside a consulting career, his upcoming conference schedule (including RailsWorld, FrienlyRB, and Euruko), and his work on Ruby Events—a catalog of over 7,000 Ruby talks that serves as an invaluable community resource. Marco shares insights into his development process, the challenges of mapping tag helpers to HTML, and his recent implementation of Tailwind class sorting in the Herb formatter.Whether you're frustrated with Rails' front-end limitations or simply curious about innovative tools reshaping the Ruby ecosystem, this conversation offers a fascinating glimpse into the future of web development with Rails. Marco's work reminds us that with the right tooling, we can build modern, reactive applications while maintaining the developer happiness that drew us to Ruby in the first place.Send us some love. HoneybadgerHoneybadger is an application health monitoring tool built by developers for developers.JudoscaleAutoscaling that actually works. Take control of your cloud hosting.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

Show DescriptionA quick update on Dave's hair, CSS random(), view transitions in CSS, thinking about IDs in HTML, opening details elements in a new tab, Chris tries out Edge, Shift, Zen and more, how Dave is trying to kick his YouTube tab habit, and government design fails. Listen on WebsiteLinks Monchhichi - Wikipedia Rolling the Dice with CSS random() | WebKit Cyd Stumpel | Portfolio Cyd Stumpel Get to know Microsoft Edge on Mac | Microsoft Edge Download Firefox for Desktop — from Mozilla Zen Browser Shift Browser | Drag and Drop. Build Your Custom Browser Kagi Search - A Premium Search Engine Limiting YouTube to a Single Tab - daverupert.com America by Design Fail 18F - Wikipedia

Last episode, we lamented Claude's lack of checkpoints to roll back code when it goes off the rails. Other devs feel the same, and this week Checkpoints for Claude Code debuted. It's an MCP server that follows Claude Code, creating checkpoints when tasks are completed, allowing for easy reverts when needed.The Bun team quietly pushed some nice new features in Bun v1.2. Highlights include: a unified SQL client with zero dependencies, native YAML file support, OS native credential storage for secrets, and a security scanner API that scans packages for vulnerabilities before installation.And MCP-UI, a toolkit of interactive UI components for MCP has new features to support resources beyond text like embedded iframes and even raw HTML. Not all agents with MCP support can handle these new resources, but if they can, users can see product photos, data visualizations, and other mini sites right in their AI chat.In the Lightning News section for this week, the folks at Deno leading the charge to get Oracle to relinquish its trademark for JavaScript need our help. Those legal bills aren't going to pay themselves and Deno's pockets aren't nearly as deep as Oracle's, so if you care about making JavaScript public domain (which it absolutely should be), please consider donating so they can keep fighting the good fight to free JS. Every little bit helps.Timestamps:00:48 - Claude Code thinking modes & checkpoints10:33 - Bun v1.217:04 - MCP-UI updates23:06 - Claude for Chrome28:12 - Donate to help Deno fight Oracle30:24 - What's making us happyLinks:Paige - Bun v1.2Jack - MCP-UI updatesTJ - Claude Code Thinking Modes & Claude Code CheckpointsClaude for ChromeDonate to help Deno keep fighting Oracle in courtPaige - Zima Dental PodJack - Foundation TV seriesTJ - Babe Ruth commits fraudThanks as always to our sponsor, the Blue Collar Coder channel on YouTube. You can join us in our Discord channel, explore our website and reach us via email, or talk to us on X, Bluesky, or YouTube.Front-end Fire websiteBlue Collar Coder on YouTubeBlue Collar Coder on DiscordReach out via emailTweet at us on X @front_end_fireFollow us on Bluesky @front-end-fire.comSubscribe to our YouTube channel @Front-EndFirePodcast

PuppeteerSharp è un porting in C# della popolare libreria Puppeteer per Node.js. È progettato per consentirti di controllare browser basati su Chromium (anche in modalità headless) tramite .NET, e supporta .NET Framework, .NET Core e .NET 8. In questa puntata te ne parlo.https://github.com/hardkoded/puppeteer-sharphttps://www.puppeteersharp.com/https://www.c-sharpcorner.com/article/pdf-generation-in-asp-net-core-mvc-using-puppeteer-sharp/#dotnet #PuppeteerSharp #pdf #scraping #formautomation #dotnetinpillole #podcast

Bewerbung für ein Erstgespräch: https://bit.ly/44xESsm In der heutigen Folge erklärt dir Junus die Grundlagen der Sprachen des Webs. Hierzu erfährst du die wichtigsten Fakten über HTML, CSS und JavaScript. YouTube: https://www.youtube.com/c/Programmierenlernen Instagram: https://www.instagram.com/junus.ergin/

What if focusing on fewer services and leaning into the right relationships could transform your business and generate millions in ROI? On this episode, our host Kevin Thompson talks with Corey Morris, CEO of Voltage and author of The Digital Marketing Success Plan. Corey has spent 20 years in the marketing industry, navigating a career that began in traditional advertising and evolved into digital marketing leadership. Through a succession plan, Corey became the sole owner of Voltage, where he reshaped the agency from a generalist “do-it-all” shop into a focused powerhouse specializing in SEO, paid search ads, and website creation. In this conversation, Corey shares how mastermind groups and peer communities gave him tough love and clarity, pushing him to double down on what he and his agency do best. He highlights how intentional relationships shaped his path as a leader and fueled his company's growth. Corey also recounts a standout client success story—how his team helped a logistics firm turn a $77,000 investment into $1.2 million in revenue. Listeners will gain powerful insights into niching down, building stronger networks, and the ROI of authentic, meaningful relationships in business.   02:18 – Guest Introduction: Corey Morris • Shout-out to Jessica and the Podcast Guest platform for the introduction. • Corey shares his excitement and context for the conversation. • Kevin sets the stage for Corey's story of career and relationships. 03:26 – Corey's Journey: From Project Manager to CEO • Early career pivot into digital marketing before it became mainstream. • Hands-on learning of SEO, HTML, and search strategies in the early 2000s. • Transition into agency leadership through a succession plan. 07:18 – Challenges and Strategic Decisions • The tension between being a generalist agency vs. specializing. • Tough choice to focus only on SEO, paid search, and websites. • Letting go of “good” work to focus on the “best” opportunities. 12:04 – The Importance of Relationships and Community • The role of mastermind groups and Agency Management Institute. • Peer feedback that pushed Corey to niche down and gain clarity. • Value of accountability, candid feedback, and tough love. 20:33 – Client Success Stories and ROI • Logistics firm case study: $77K investment generated $1.2M in revenue. • Importance of measurable ROI in digital marketing. • Turning lessons into the START Planning framework and his book. 23:56 – Sharing His Process and Book • Introduction to The Digital Marketing Success Plan. • Free tools and resources available at thedmsp.com. • Why Corey focuses on “helping, not selling.” 29:18 – Conclusion and Final Invitation • Kevin highlights Corey's authenticity and client-first approach. • Corey's reminder: every business needs a clear digital plan. • Invitation to connect with Corey and build meaningful relationships. Key Quotes “Sometimes tough love is exactly what we need to get clarity.” — Corey Morris “We had to let go of good work to focus on the best work.” — Corey Morris “Relationships aren't just connections—they're lifelines for clarity, accountability, and growth.” — Corey Morris Connect with Corey Morris Website: thedmsp.comAgency: voltage.digitalLinkedIn: linkedin.com/in/coreymorris Email: corey@thedmsp.com   Thanks for tuning in! If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe! Find me on: Apple Podcasts Spotify iHeart Radio Stitcher

Transform your chaotic to-do lists into powerful project management systems that actually get things done! Mikah and Rosemary get busy with task and project management on iOS, comparing the built-in Reminders app to powerhouse tools like OmniFocus 4 and Things 3, plus they tackle tricky location-based automation challenges. Breaking down overwhelming projects - The hosts discuss how splitting large, daunting tasks into smaller, manageable steps makes projects feel achievable and less intimidating OmniFocus deep dive - Rosemary demonstrates OmniFocus's advanced features including tags, defer dates, repeat systems, time zone-specific due dates, sequential vs parallel projects, and custom perspectives for organizing tasks Things 3 overview - Mikah explains how Things 3 offers similar powerful functionality to OmniFocus but with different design choices and user experience approaches Reminders app capabilities - Detailed walkthrough of Apple's built-in Reminders showing subtasks, location-based reminders, time-based alerts, priority flags, and even printing options for physical lists News UK government backs down on iCloud encryption - The UK reportedly withdrew demands for backdoor access to encrypted iCloud data, avoiding security risks for users worldwide Apple Watch blood oxygen sensor returns - Apple cleverly circumvents the Masimo patent dispute by having the iPhone process blood oxygen measurements instead of the watch displaying them directly Feedback Location reminder delays - Bob writes about his home arrival reminders triggering 10+ minutes late despite expanding the geographic boundary, with suggestions including checking low power mode and resetting network settings Shortcuts Corner Focus mode automation challenges - Dustin asks about setting up three different focus modes for his wife's work schedule that aren't switching properly between personal, office, and client time App Caps Product Hunt - Mikah recommends this app and website for discovering new products and services before they become mainstream, despite the recent influx of AI-focused launches Bridges - Rosemary showcases this $1.99 link formatting and organization app that lets you save, categorize, and export links in multiple formats including Markdown, HTML, and JSON Hosts: Mikah Sargent and Rosemary Orchard Contact iOS Today at iOSToday@twit.tv. Download or subscribe to iOS Today at https://twit.tv/shows/ios-today Want access to the ad-free video and exclusive features? Become a member of Club TWiT today! https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

Transform your chaotic to-do lists into powerful project management systems that actually get things done! Mikah and Rosemary get busy with task and project management on iOS, comparing the built-in Reminders app to powerhouse tools like OmniFocus 4 and Things 3, plus they tackle tricky location-based automation challenges. Breaking down overwhelming projects - The hosts discuss how splitting large, daunting tasks into smaller, manageable steps makes projects feel achievable and less intimidating OmniFocus deep dive - Rosemary demonstrates OmniFocus's advanced features including tags, defer dates, repeat systems, time zone-specific due dates, sequential vs parallel projects, and custom perspectives for organizing tasks Things 3 overview - Mikah explains how Things 3 offers similar powerful functionality to OmniFocus but with different design choices and user experience approaches Reminders app capabilities - Detailed walkthrough of Apple's built-in Reminders showing subtasks, location-based reminders, time-based alerts, priority flags, and even printing options for physical lists News UK government backs down on iCloud encryption - The UK reportedly withdrew demands for backdoor access to encrypted iCloud data, avoiding security risks for users worldwide Apple Watch blood oxygen sensor returns - Apple cleverly circumvents the Masimo patent dispute by having the iPhone process blood oxygen measurements instead of the watch displaying them directly Feedback Location reminder delays - Bob writes about his home arrival reminders triggering 10+ minutes late despite expanding the geographic boundary, with suggestions including checking low power mode and resetting network settings Shortcuts Corner Focus mode automation challenges - Dustin asks about setting up three different focus modes for his wife's work schedule that aren't switching properly between personal, office, and client time App Caps Product Hunt - Mikah recommends this app and website for discovering new products and services before they become mainstream, despite the recent influx of AI-focused launches Bridges - Rosemary showcases this $1.99 link formatting and organization app that lets you save, categorize, and export links in multiple formats including Markdown, HTML, and JSON Hosts: Mikah Sargent and Rosemary Orchard Contact iOS Today at iOSToday@twit.tv. Download or subscribe to iOS Today at https://twit.tv/shows/ios-today Want access to the ad-free video and exclusive features? Become a member of Club TWiT today! https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

Transform your chaotic to-do lists into powerful project management systems that actually get things done! Mikah and Rosemary get busy with task and project management on iOS, comparing the built-in Reminders app to powerhouse tools like OmniFocus 4 and Things 3, plus they tackle tricky location-based automation challenges. Breaking down overwhelming projects - The hosts discuss how splitting large, daunting tasks into smaller, manageable steps makes projects feel achievable and less intimidating OmniFocus deep dive - Rosemary demonstrates OmniFocus's advanced features including tags, defer dates, repeat systems, time zone-specific due dates, sequential vs parallel projects, and custom perspectives for organizing tasks Things 3 overview - Mikah explains how Things 3 offers similar powerful functionality to OmniFocus but with different design choices and user experience approaches Reminders app capabilities - Detailed walkthrough of Apple's built-in Reminders showing subtasks, location-based reminders, time-based alerts, priority flags, and even printing options for physical lists News UK government backs down on iCloud encryption - The UK reportedly withdrew demands for backdoor access to encrypted iCloud data, avoiding security risks for users worldwide Apple Watch blood oxygen sensor returns - Apple cleverly circumvents the Masimo patent dispute by having the iPhone process blood oxygen measurements instead of the watch displaying them directly Feedback Location reminder delays - Bob writes about his home arrival reminders triggering 10+ minutes late despite expanding the geographic boundary, with suggestions including checking low power mode and resetting network settings Shortcuts Corner Focus mode automation challenges - Dustin asks about setting up three different focus modes for his wife's work schedule that aren't switching properly between personal, office, and client time App Caps Product Hunt - Mikah recommends this app and website for discovering new products and services before they become mainstream, despite the recent influx of AI-focused launches Bridges - Rosemary showcases this $1.99 link formatting and organization app that lets you save, categorize, and export links in multiple formats including Markdown, HTML, and JSON Hosts: Mikah Sargent and Rosemary Orchard Contact iOS Today at iOSToday@twit.tv. Download or subscribe to iOS Today at https://twit.tv/shows/ios-today Want access to the ad-free video and exclusive features? Become a member of Club TWiT today! https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

Transform your chaotic to-do lists into powerful project management systems that actually get things done! Mikah and Rosemary get busy with task and project management on iOS, comparing the built-in Reminders app to powerhouse tools like OmniFocus 4 and Things 3, plus they tackle tricky location-based automation challenges. Breaking down overwhelming projects - The hosts discuss how splitting large, daunting tasks into smaller, manageable steps makes projects feel achievable and less intimidating OmniFocus deep dive - Rosemary demonstrates OmniFocus's advanced features including tags, defer dates, repeat systems, time zone-specific due dates, sequential vs parallel projects, and custom perspectives for organizing tasks Things 3 overview - Mikah explains how Things 3 offers similar powerful functionality to OmniFocus but with different design choices and user experience approaches Reminders app capabilities - Detailed walkthrough of Apple's built-in Reminders showing subtasks, location-based reminders, time-based alerts, priority flags, and even printing options for physical lists News UK government backs down on iCloud encryption - The UK reportedly withdrew demands for backdoor access to encrypted iCloud data, avoiding security risks for users worldwide Apple Watch blood oxygen sensor returns - Apple cleverly circumvents the Masimo patent dispute by having the iPhone process blood oxygen measurements instead of the watch displaying them directly Feedback Location reminder delays - Bob writes about his home arrival reminders triggering 10+ minutes late despite expanding the geographic boundary, with suggestions including checking low power mode and resetting network settings Shortcuts Corner Focus mode automation challenges - Dustin asks about setting up three different focus modes for his wife's work schedule that aren't switching properly between personal, office, and client time App Caps Product Hunt - Mikah recommends this app and website for discovering new products and services before they become mainstream, despite the recent influx of AI-focused launches Bridges - Rosemary showcases this $1.99 link formatting and organization app that lets you save, categorize, and export links in multiple formats including Markdown, HTML, and JSON Hosts: Mikah Sargent and Rosemary Orchard Contact iOS Today at iOSToday@twit.tv. Download or subscribe to iOS Today at https://twit.tv/shows/ios-today Want access to the ad-free video and exclusive features? Become a member of Club TWiT today! https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

Transform your chaotic to-do lists into powerful project management systems that actually get things done! Mikah and Rosemary get busy with task and project management on iOS, comparing the built-in Reminders app to powerhouse tools like OmniFocus 4 and Things 3, plus they tackle tricky location-based automation challenges. Breaking down overwhelming projects - The hosts discuss how splitting large, daunting tasks into smaller, manageable steps makes projects feel achievable and less intimidating OmniFocus deep dive - Rosemary demonstrates OmniFocus's advanced features including tags, defer dates, repeat systems, time zone-specific due dates, sequential vs parallel projects, and custom perspectives for organizing tasks Things 3 overview - Mikah explains how Things 3 offers similar powerful functionality to OmniFocus but with different design choices and user experience approaches Reminders app capabilities - Detailed walkthrough of Apple's built-in Reminders showing subtasks, location-based reminders, time-based alerts, priority flags, and even printing options for physical lists News UK government backs down on iCloud encryption - The UK reportedly withdrew demands for backdoor access to encrypted iCloud data, avoiding security risks for users worldwide Apple Watch blood oxygen sensor returns - Apple cleverly circumvents the Masimo patent dispute by having the iPhone process blood oxygen measurements instead of the watch displaying them directly Feedback Location reminder delays - Bob writes about his home arrival reminders triggering 10+ minutes late despite expanding the geographic boundary, with suggestions including checking low power mode and resetting network settings Shortcuts Corner Focus mode automation challenges - Dustin asks about setting up three different focus modes for his wife's work schedule that aren't switching properly between personal, office, and client time App Caps Product Hunt - Mikah recommends this app and website for discovering new products and services before they become mainstream, despite the recent influx of AI-focused launches Bridges - Rosemary showcases this $1.99 link formatting and organization app that lets you save, categorize, and export links in multiple formats including Markdown, HTML, and JSON Hosts: Mikah Sargent and Rosemary Orchard Contact iOS Today at iOSToday@twit.tv. Download or subscribe to iOS Today at https://twit.tv/shows/ios-today Want access to the ad-free video and exclusive features? Become a member of Club TWiT today! https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you growing your agency with the goal of selling it one day? More importantly, are you taking the right steps now to ensure it's actually worth what you think it is? Today's featured guest has built and sold multiple agencies over the years, gaining hard-earned insights into the process. He shares what you need to know to prepare your agency for sale, the potential pitfalls and opportunities with non-competes and earnouts, and whether hiring a broker is really worth it. If selling your agency is on your horizon, or even just a long-term possibility, this episode is packed with practical advice to help you maximize your valuation and avoid costly mistakes. Sean Hakes has been building and selling digital marketing agencies since the early 2000's back when ‘SEO' wasn't a household term and websites were still coded in tables.. He's grown agencies from small side hustles into multi-million-dollar operations, navigated multiple acquisitions, and learned the hard way how to structure a deal and when to walk away. In this episode, we'll discuss: Getting savvier for his second agency sale. Not taking the highest bid, but picking the right buyer. Getting back to the game after a restrictive non-compete. Buying back his old agency. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. How a Major Mistake Started His Agency Journey Most agency owners start by accident, but in Sean's case, he accidentally broke a website. While working for another company, he took down their site and had to learn HTML on the fly to fix it. That crash course turned into a curiosity for web design, which turned into a small SEO and design shop in Denver around 2001–2002, back when keyword stuffing and white text on a white background actually worked. Sean's first agency wasn't huge—three or four people, a few hundred grand in revenue—but their search visibility was strong. That alone was enough to attract an out-of-state buyer. The deal wasn't life-changing money, and looking back he thinks (since he didn't know anything about valuations) that he probably gave it away, but it was enough to get Sean hooked on the idea of building, growing, and eventually selling agencies. The “Do It Better” Second Act After dabbling in landscaping, trucking, and even diamond brokering businesses following the sale of his first agency, Sean realized marketing was still his zone of genius. This time, he teamed up with a sales-savvy partner. Sean handled operations; his partner brought in a big book of business. That agency scaled to about $3 million in revenue before they decided to sell—but not before learning a hard truth about valuations: top-line revenue doesn't mean much without profit. When they first went to a broker, they were shocked to get a $100k valuation. Why so low? No recurring contracts, thin margins, and too much discretionary spending. So they spent the next year tightening up—signing contracts, cutting waste, and boosting profit. It's a lesson many agency owners dreaming of selling at some point have to learn. You may think that making millions in topline revenue means your business is worth a lot, and then you learn there are many factors that determine that price, and profit is a pretty big one in the agency space. Understanding Deal Structures (and Picking the Right Buyer) The second sale was a much more strategic process. Sean and his partner used a broker, entertained multiple offers, and discovered there are a million ways to structure a deal. The one they chose was about half cash up front, with the rest split between owner financing and an earnout. Here's the kicker: they didn't take the highest bid. Instead, they picked a private equity group that specialized in their industry and cared about their team and clients. They passed on flashier offers, like one from a New York club owner, because they valued long-term success over a quick payday. They also learned brokers are very expensive. In fact, if he could do it all over again with the knowledge he has now, Sean wouldn't use a broker. Playing the Earnout Game (and Winning It) Earnouts can be a trap, designed to look great on paper but structured so you'll never hit the target. Sean and his partner weren't having it. They stayed on the sales team, volunteered their time, and treated the earnout like a commission plan they could win. The trick for them was conservative projections. Instead of promising buyers a wild 50–100% growth rate (and setting themselves up to miss), they targeted a steady 10% growth. This set the earnout bar at a realistic level—and they smashed it. They even negotiated out their broker's cut of the earnout once they knew they'd hit it, keeping 100% of the upside. From Restrictive Non-Competes to Freedom Deals Sean's second agency sale came with a brutal seven-year non-compete—likely unenforceable, but restrictive enough to stress him out. Five years in, low on reserves, he approached the buyer with a proposal: let him start another company without poaching their clients. Instead of a fight, they offered to partner with him, gave their blessing, and even returned his old domains. That experience stood in stark contrast to another sale where the non-compete was simply, “Stay out of our 30-mile radius.” Takeaway: Non-compete terms can vary wildly. Negotiate them up front, and remember that relationships matter long after the ink is dry. The Cashless Merger That Led to a Full Cash Exit In 2011, Sean started another agency, Altitude. Five years later, he merged it with another company in a cashless deal to boost revenue and valuation. Within a year, an unexpected buyer came along with a full-multiple, all-cash offer—and only wanted one person to stay on. Sean took the deal, pocketed the money, and moved to the beach in South Carolina to run a fishing charter. “The old saying about boats, being happiest when buying and selling them, is true,” he laughs—but the experience checked a personal dream off his list. Buying Back His Old Agency In a very full-circle moment, the company that had bought Sean's agency in an earlier deal came back to him in trouble. Mismanagement, bad outsourcing, and unhappy clients had turned it into a sinking ship. Sean and his new partner jumped on the opportunity, bought it back for a fraction of what they'd sold it for, rehired many of the original team, and turned it around within months. Sometimes the best acquisition target is one you already know inside and out—especially if you can buy it back at a discount and restore its former glory. Sean's Advice to Agency Owners Thinking About a Sale Don't take the first “decent” offer. The buyer pool is bigger than you think—negotiate. Be strategic with brokers. Great ones exist, but remember that they get paid if you sell, so their advice may be biased. Control your earnout terms. Conservative projections give you room to exceed expectations and actually cash in. Relationships last longer than deals. Today's buyer could be tomorrow's partner — or seller. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

On this episode of The Weekly Scroll Podcast, we discuss our first adventure on the show, BARROW OF THE ELF KING by Nate Treme of Highland Paranormal Society. Barrow of the Elf King is an exploratory location for fantasy tabletop adventure games, suggested for a party of 3-4 level one adventurers using The Vanilla Game by Jared Sinclair. Alright, listen. Ryan gets a little heated in this one, so remember that these are just our (probably terrible) opinions and to take them with a big grain of salt. Find Barrow of the Elf King here: https://natetreme.itch.io/botek0:00 Start1:26 How are you doing buddy?2:00 Mechs, Dream homes, VtM, format of the episode6:41 Info for Barrow of the Elf King8:24 Discussion begins9:44 Should have edited out this dead air, oops 11:05 HTML version of the Itch12:37 Back to the discussion27:25 Philosophy of play36:45 Just rants from here on out56:33 Rant guy and the funny one58:38 Our first threesome1:00:05 Wrapping up1:01:45 Mek28 for (Not) Weekly WargamesAll our links here: ⁠⁠⁠⁠⁠⁠https://linktr.ee/theweeklyscroll⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theweeklyscroll⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitch: ⁠⁠⁠⁠⁠⁠⁠https://www.twitch.tv/theweeklyscroll⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/the.weekly.scroll⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluesky: ⁠⁠⁠https://bsky.app/profile/theweeklyscroll.com⁠⁠⁠Discord: ⁠⁠⁠⁠⁠⁠https://discord.gg/SQYEuebVab⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Merch: ⁠⁠⁠⁠⁠⁠https://www.bonfire.com/store/the-weekly-scroll/

Lunes 18 de Agosto de 2025 Ya esta disponible MEDELLIN TECHNO PODCAST 281 Presentado por: DERAOUT Invitados: HTM Live ______________________ HTML Live Bandcamp: https://htmlcol.bandcamp.com/album/exploration-2 Sinister Mind Soundcloud: https://soundcloud.com/sinistermind_r Instagram: https://www.instagram.com/sinistermind__ Animuss Soundcloud: https://soundcloud.com/animussofficial Instagram: https://www.instagram.com/animuss_live/ Insen Soundcloud: https://soundcloud.com/lnsen Instagram: https://www.instagram.com/insen____/ _________ Design: www.boldbravestudio.com _____ #medellintechnopodcast #medellin #techno #podcast #djset #deraout #medellintechnofestival

When I first tried to learn JavaScript, I hated it so much I told myself I'd just be an HTML and CSS developer and never touch it again. Of course, my first job threw me straight into Angular, C#, SQL, and a mountain of JavaScript I wasn't ready for.In this episode, I share what made JavaScript so brutal for me (and for almost every student I've worked with), the mistakes that keep people stuck, and the science-backed strategies that actually helped me go from totally lost to confident. If you've been banging your head against for loops, callbacks, or just “getting it,” this one's for you.Send us a textShameless Plugs

Judith et Axel parlent de l'amitié à l'âge adulte

Episode SummaryWill AI replace developers? In this episode, Snyk CTO Danny Allan chats with Michael Grinich, the founder and CEO of WorkOS, about the evolving landscape of software development in the age of AI. Michael shares a fascinating analogy, comparing the shift in software engineering to the historical evolution of music, from every family having a piano to the modern era of digital creation with tools like GarageBand. They explore the concept of "vibe coding," the future of development frameworks, and how lessons from the browser wars—specifically the advent of sandboxing—can inform how we build secure AI-driven applications.Show NotesIn this episode, Danny Allan, CTO at Snyk, is joined by Michael Grinich, Founder and CEO of WorkOS, to explore the profound impact of AI on the world of software development. Michael discusses WorkOS's mission to enhance developer joy by providing robust, enterprise-ready features like authentication, user management, and security, allowing developers to remain in a creative flow state. The conversation kicks off with the provocative question of whether AI will replace developers. Michael offers a compelling analogy, comparing the current shift to the historical evolution of music, from a time when a piano was a household staple to the modern era where tools like GarageBand and Ableton have democratized music creation. He argues that while the role of a software engineer will fundamentally change, it won't disappear; rather, it will enable more people to create software in entirely new ways.The discussion then moves into the practical and security implications of this new paradigm, including the concept of "vibe coding," where applications can be generated on the fly based on a user's description. Michael cautions that you can't "vibe code" your security infrastructure, drawing a parallel to the early, vulnerable days of web browsers before sandboxing became a standard. He predicts that a similar evolution is necessary for the AI world, requiring new frameworks with tightly defined security boundaries to contain potentially buggy, AI-generated code.Looking to the future, Michael shares his optimism for the emergence of open standards in the AI space, highlighting the collaborative development around the Model Context Protocol (MCP) by companies like Anthropic, OpenAI, Cloudflare, and Microsoft. He believes this trend toward openness, much like the open standards of the web (HTML, HTTP), will prevent a winner-take-all scenario and foster a more innovative and accessible ecosystem. The episode wraps up with a look at the incredible energy in the developer community and how the challenge of the next decade will be distributing this powerful new technology to every industry in a safe, secure, and trustworthy manner.LinksWorkOS - Your app, enterprise readyWorkOS on YouTubeMITMCP Night 2025Snyk - The Developer Security Company Follow UsOur WebsiteOur LinkedIn

How do you build a high-performing engineering team in the AI era? And will AI make fundamental engineering skills obsolete?In this episode, Mohan Krishnan, Head of Engineering at Grab, shares lessons from leading multiple transformational engineering teams. Drawing from his experience at Grab, Bukalapak, BBM Emtek, and Pivotal Labs, Mohan explains why core engineering fundamentals still matter, even in the age of AI, and will become even more valuable than ever. He discusses building disciplined, high-performing engineering teams and the importance of hands-on leadership. We also explore the unique challenges and vast potential of the tech landscape in Southeast Asia.Key topics discussed:Why foundational skills like TDD and system design are becoming more critical in the age of generative AIHow to effectively use AI as a pair programmer for upskilling and idea generation, while avoiding the pitfalls of “vibe coding”Mohan's “sports team” analogy for building successful engineering teams with discipline, a mix of seniority, and a culture of deep learningThe importance of hands-on technical leadership, and why even CTOs should “dive deep” to set the right engineering barThe state of engineering talent in Southeast Asia and what's needed to bridge the gap in deep tech and AI developmentActionable career advice for junior and mid-career professionals navigating the AI-infused software industryTimestamps:(00:00:00) Trailer & Intro(00:02:08) Career Turning Points(00:06:03) Things We Should Learn in the AI Era(00:09:53) AI as a Pair Programmer(00:13:58) The Danger of Outsourcing Our Thinking to AI(00:17:29) The Dopamine Hit of Using AI(00:20:36) Building a Successful Transformational Engineering Team(00:25:33) The Discipline Rigor in An Engineering Team(00:29:14) Understanding & Delivering Outcomes for the Business(00:32:21) Having a Tough Approach as an Engineering Leader(00:39:07) Going Back as an IC at Google(00:45:40) The Importance of Being Hands-On with Recent Technologies for Leaders(00:52:40) Hands-on vs Micromanagement(00:55:11) Engineering Talents in Southeast Asia(00:58:06) Building Tech Talents in Southeast Asia(01:01:17) Bridging the AI Gap in Southeast Asia(01:04:03) Should We Still Pursue a Tech Career in the AI Era?(01:07:24) 2 Tech Lead Wisdom_____Mohan Krishnan's BioMohan Krishnan, based in Singapore, is currently a Head of Engineering at Grab. Mohan Krishnan brings experience from previous roles at Google, Bukalapak, BBM and Pt. Kreatif Media Karya. Mohan Krishnan holds a 1998 - 2002 Bachelor of Engineering in Multimedia, Electronics at Multimedia University. With a robust skill set that includes Ruby on Rails, Multithreading, Web Services, HTML, Services and more.Follow Mohan:LinkedIn – linkedin.com/in/mohangkLike this episode?Show notes & transcript: techleadjournal.dev/episodes/228.Follow @techleadjournal on LinkedIn, Twitter, and Instagram.Buy me a coffee or become a patron.

Maxwell Ivey shares his knowledge and years of experience through writing, speaking, consulting, and podcasting. #podcasting #podmatch #MaxwellIvey====================Join Podmatch ⁠⁠ https://www.joinpodmatch.com/roy⁠Speaking Podcast Social Media / Coaching My Other Podcasts ⁠ https://bio.link/podcaster ⁠====================Bio of Maxwell IveyMaxwell, known as the blind blogger, has been educating people about the need for accessibility since building his first website brokering used amusement park & carnival rides in 2007. Back then accessibility was so nonexistent that he had to teach hismelf to code html just to get online. He believes those early challenges help him show empathy towards the challenges for designers & developers trying to be more inclusive. He shares his knowledge and years of experience through writing, speaking, consulting, and podcasting. And he believes that accessibility isn't just the right thing to do but it is in everyone's best interest. What we Discussed: 00:15 Who is Maxwell Ivey 01:15 Ensure that you capture a massive audience of those with a Disability05:20 Using your Hearing to know who a person is08:00 How did he learn HTML wile Blind11:20 When did the Blind Blogger Start14:15 Why he started to Write a Book17:35 How did he get started as a Blind Podcaster20:00 How the recording Planforms have changed and easier now22:10 Overcome the Fear to Start a Podcast28:10 You can make mistakes podcasting28:50 Issues with Podmatic30:35 Why Blubrry served him well33:00 Make the Name that lets listeners know what its about34:45 How Podmatch has disability access38:05 The Cool thing about accessability40:15 Is Wordpress accessible43:10 Ways to test your website46:50 An offer to review your wedsite to see if it is accessible47:20 When Platforms make too many changes52:50 The Blind Experience I took my son to54:00 His experience with Ai 56:00 Technology he uses for his daily tasksHow to Contact Maxwell Iveyhttps://theaccessibilityadvantage.com/ linkedin.com/in/maxwelliveyfacebook.com/maxwelliveyhttps://www.youtube.com/user/midwaymarketplaceinstagram.com/TheBlindBloggerx.com/maxwelliveyhttps://www.pinterest.com/maxwellivey/___________________

Why Isn't My Website Ranking on Google or AI SEO Brand Mentions? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠

Electron is a framework for building cross-platform desktop applications using web technologies like JavaScript, HTML, and CSS. It allows developers to package web apps with a native-like experience by bundling them with a Chromium browser and Node.js runtime. Electron is widely used for apps like VS Code, Discord, and Slack because it enables a single The post Electron and Desktop App Engineering with Shelley Vohr appeared first on Software Engineering Daily.

Alex Lee joins the show to walk us through an end-to-end automated newsletter generator built using N8N, Airtable, and generative AI. From aggregating news and generating summaries to crafting branded HTML and distributing it via email, Alex shows how businesses can reduce newsletter production from 6 hours to 30 minutes. He also shares how Model Context Protocol (MCP) is enabling real-time access to company data, explains his decision-making process between using workflow automation tools vs. vibe coding, and previews what's next in AI-powered business automation.Timestamps:00:23 – Welcome Alex Lee: Career journey from SAP to Google to AI consulting01:31 – How ChatGPT changed his mind about NLP02:38 – Why Alex is focused on AI enablement for businesses03:36 – Use case #1: AI-powered newsletter generator04:49 – The manual pain of newsletter creation06:12 – Why email is the best owned marketing channel07:25 – Step-by-step demo: Aggregating articles, adding context, and generating drafts09:09 – Human-in-the-loop editing and brand tone tuning10:01 – HTML generation and branded email output11:03 – Use cases beyond marketing: Internal custom newsletters15:26 – Why Airtable powers the backend of the workflow17:27 – Behind the scenes: N8N automation workflow overview20:26 – Tool selection: When to use N8N vs. Zapier vs. Make21:49 – Hosting your own N8N instance for cost efficiency24:04 – How clients send the generated newsletter (Mailchimp, HubSpot, EasyMail)27:12 – Vibe coding vs. workflow automation: which path to choose?28:41 – Why Lovable stands out among V0, Replit, Cursor30:19 – Benefits of prototyping and vibe coding for non-technical folks31:24 – What is MCP and why it matters33:05 – Example: Using Claude + MCP to search Google Drive and draft an executive summary38:59 – AI-powered time tracking via calendar and file analysis40:58 – What's next: legacy system integration, coding agents, MCP standardization42:39 – How to contact AlexTools and Technologies Mentioned:N8N – Open-source workflow automation platform used to orchestrate the newsletter processAirtable – Serves as the data layer and user interface for non-technical usersClaude (Anthropic) – Used for summarization, HTML generation, and MCP interactionMCP (Model Context Protocol) – Enables AI models to access external systems like Drive and calendars in real timeZapier, Make – Workflow automation tools considered depending on client preferenceLovable – No-code/low-code app builder that successfully integrates with Supabase and OpenAIHubSpot, Mailchimp, EasyMail – Email service providers used to distribute the newslettersSupabase – Backend database often used in vibe-coded appsSubscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.

Electron is a framework for building cross-platform desktop applications using web technologies like JavaScript, HTML, and CSS. It allows developers to package web apps with a native-like experience by bundling them with a Chromium browser and Node.js runtime. Electron is widely used for apps like VS Code, Discord, and Slack because it enables a single The post Electron and Desktop App Engineering with Shelley Vohr appeared first on Software Engineering Daily.

There's a new utility library in town called es-toolkit, and it's gunning for Lodash. 2-3x faster, 97% smaller, full TypeScript support, and using modern JavaScript APIs, es-toolkit's just added a “Lodash compatibility layer” to ensure an identical API and 100% Lodash compatibility.oRPC is the newest wrinkle in the Remote Procedural Call (RPC) world, and it promotes easy to build APIs that are end-to-end type-safe and adhere to OpenAPI standards. Stack Overflow's 15th developer survey results are in, and the learnings are... interesting. Some of the takeaways are expected (React's still very popular, lots of devs have at least tried AI tools), but some seem willfully wrong (SO claims it's a new resource for devs that need to solve AI-related issues, but 43% of respondents said they rarely or never visit the site anymore). Either way, SO's use has declined dramatically over the last few years due to the rise of AI, and we'll see how much longer it can hang on as a vital part of the developer ecosystem.Timestamps:0:57 - es-toolkit update7:46 - oRPC17:13 - Stack Overflow Developer Survey31:43 - Bolt hackathon winners34:11 - Microsoft Edge Copilot Mode38:46 - State of HTML survey39:30 - What's making us happyLinks:Paige - es-toolkit is coming for LodashJack - oRPCTJ - Stack Overflow 2025 survey resultsBolt hackathon winnersMicrosoft Edge Copilot ModeState of HTML surveyPaige - Monopoly Deal card gameJack - Gridfinity 3D printed grid storage systemTJ - NY Times Games AppThanks as always to our sponsor, the Blue Collar Coder channel on YouTube. You can join us in our Discord channel, explore our website and reach us via email, or talk to us on X, Bluesky, or YouTube.Front-end Fire websiteBlue Collar Coder on YouTubeBlue Collar Coder on DiscordReach out via emailTweet at us on X @front_end_fireFollow us on Bluesky @front-end-fire.comSubscribe to our YouTube channel @Front-EndFirePodcast

In January, 2022 today's guest, Mike Paciello, made his first appearance on Unstoppable Mindset in Episode 19. It is not often that most of us have the opportunity and honor to meet a real trendsetter and pioneer much less for a second time. However, today, we get to spend more time with Mike, and we get to talk about not only the concepts around web accessibility, but we also discuss the whole concept of inclusion and how much progress we have made much less how much more work needs to be done.   Mike Paciello has been a fixture in the assistive technology world for some thirty years. I have known of him for most of that time, but our paths never crossed until September of 2021 when we worked together to help create some meetings and sessions around the topic of website accessibility in Washington D.C.   As you will hear, Mike began his career as a technical writer for Digital Equipment Corporation, an early leader in the computer manufacturing industry. I won't tell you Mike's story here. What I will say is that although Mike is fully sighted and thus does not use much of the technology blind and low vision persons use, he really gets it. He fully understands what Inclusion is all about and he has worked and continues to work to promote inclusion and access for all throughout the world. As Mike and I discuss, making technology more inclusive will not only help persons with disabilities be more involved in society, but people will discover that much of the technology we use can make everyone's life better. We talk about a lot of the technologies being used today to make websites more inclusive including the use of AI and how AI can and does enhance inclusion efforts.   It is no accident that this episode is being released now. This episode is being released on July 25 to coincide with the 35th anniversary of the signing of the Americans With Disabilities Act which was signed on July 26, 1990. HAPPY BIRTHDAY ADA!   After you experience our podcast with Mike, I'd love to hear your thoughts. Please feel free to email me at michaelhi@accessibe.com to tell me of your observations. Thanks.     About the Guest:   Mike Paciello is the Chief Accessibility Officer at AudioEye, Inc., a digital accessibility company. Prior to joining AudioEye, Mike founded WebABLE/WebABLE.TV, which delivers news about the disability and accessibility technology market. Mike authored the first book on web accessibility and usability, “Web Accessibility for People with Disabilities” and, in 1997, Mr. Paciello received recognition from President Bill Clinton for his work in the creation of World Wide Web Consortium's (W3C) Web Accessibility Initiative (WAI). He has served as an advisor to the US Access Board and other federal agencies since 1992.   Mike has served as an international leader, technologist, and authority in emerging technology, accessibility, usability, and electronic publishing. Mike is the former Founder of The Paciello Group (TPG), a world-renowned software accessibility consultancy acquired in 2017 by Vispero. Ways to connect with Mike:   mpaciello@webable.com Michael.paciello@audioeye.com Mikepaciello@gmail.com     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:21 Well, hi everyone, and welcome to another episode of unstoppable mindset where inclusion diversity and the unexpected meet. Normally, our guests deal with the unexpected, which is anything that doesn't have to do with inclusion or diversity. Today, however, we get to sort of deal with both. We have a guest who actually was a guest on our podcast before he was in show 19 that goes all the way back to January of 2022, his name is Mike Paciello. He's been very involved in the whole internet and accessibility movement and so on for more than 30 years, and I think we're going to have a lot of fun chatting about what's going on in the world of accessibility and the Internet and and, you know, and but we won't probably get into whether God is a man or a woman, but that's okay, God is actually both, so we don't have to worry about that. But anyway, Mike, welcome to unstoppable mindset.   Mike Paciello ** 02:21 Yeah, Hey, Mike, thanks a lot. I can't believe has it really been already since today, six years since the last time I came on this? No, three, 320, 22 Oh, 2022, I for whatever I 2019 Okay, three years sounds a little bit more realistic, but still, it's been a long time. Thank you for having me. It's, it's, it's great to be here. And obviously, as you know, a lot of things have changed in my life since then. But, yeah, very   Michael Hingson ** 02:46 cool. Well, you were in show number 19. And I'm not sure what number this is going to be, but it's going to be above 360 so it's been a while. Amazing, amazing, unstoppable, unstoppable. That's it. We got to keep it going. And Mike and I have been involved in a few things together, in, in later, in, I guess it was in 20 when we do the M enabling Summit, that was 2021 wasn't it? Yeah, I think it was, I think it was the year before we did the podcast, yeah, podcast, 2021 right? So we were in DC, and we both worked because there was a group that wanted to completely condemn the kinds of technologies that accessibe and other companies use. Some people call it overlays. I'm not sure that that's totally accurate today, but we we worked to get them to not do what they originally intended to do, but rather to explore it in a little bit more detail, which I think was a lot more reasonable to do. So we've, we've had some fun over the years, and we see each other every so often, and here we are again today. So yeah, I'm glad you're here. Well, tell us a little about well, and I guess what we'll do is do some stuff that we did in 2022 tell us about kind of the early Mike, growing up and all that and what eventually got you into dealing with all this business of web accessibility and such. Yeah, thank you.   Mike Paciello ** 04:08 You know, I've tried to short this, shorten this story 100 times. Oh, don't worry. See if I get let's see if I can keep it succinct and and for the folks out there who understand verbosity and it's in its finest way for screen reader users, I'll try not to be verbose. I already am being   Michael Hingson ** 04:28 intermediate levels fine.   Mike Paciello ** 04:30 I came into this entire field as a technical writer trying to solve a problem that I kind of stumbled into doing some volunteer work for the debt the company that I then then worked for, a Digital Equipment Corporation, a software company, DEC software hardware company, back then, right back in the early 80s. And as a technical writer, I started learning at that time what was called Gen code. Eventually that morphed in. To what Goldfarb, Charles Goldfarb at IBM, called SGML, or standard, Generalized Markup Language, and that really became the predecessor, really gave birth to what we see on the web today, to HTML and the web markup languages. That's what they were, except back then, they were markup languages for print publications. So we're myself and a lot of colleagues and friends, people probably here, I'm sure, at bare minimum, recognized named George Kercher. George and I really paired together, worked together, ended up creating an international steer with a group of other colleagues and friends called the icad 22 which is 22 stands for the amount of elements in that markup language. And it became the adopted standard accessibility standard for the American Association of Publishers, and they published that became official. Eventually it morphed into what we today call, you know, accessible web development. It was the first instance by that was integrated into the HTML specification, I think officially, was HTML 3.1 3.2 somewhere in there when it was formally adopted and then announced in 1997 and at the World Wide Web Conference. That's really where my activity in the web began. So I was working at DEC, but I was doing a lot of volunteer work at MIT, which is where the W 3c was located at that particular time. And Tim Bursley, who a lot of people i Sir, I'm sure, know, the inventor of the web, led the effort at that time, and a few other folks that I work with, and.da Jim Miller, a few other folks. And we were, well, I wasn't specifically approached. Tim was approached by Vice President Gore and eventually President Clinton at that time to see if we could come up with some sort of technical standard for accessibility. And Tim asked if I'd like to work on it myself. Danielle, Jim, a few others, we did, and we came up that first initial specification and launched it as part of the Web Accessibility Initiative, which we created in 1997 from there, my career just took off. I went off did a couple of small companies that I launched, you know, my namesake company, the Paciello Group, or TPG, now called TPG IGI, yeah, yeah, which was acquired by vector capital, or this bureau back in 2017 so it's hard to believe that's already almost 10 years ago. No, yeah. And I've been walking in, working in the software, web accessibility field, usability field, writing fields, you know, for some pretty close to 45 years. It's 2025 40 years, I mean, and I started around 1984 I think it was 8384 when all this first   Michael Hingson ** 07:59 started. Wow, so clearly, you've been doing it for a while and understand a lot of the history of it. So how overall has the whole concept of web accessibility changed over the years, not only from a from a coding standpoint, but how do you think it's really changed when it comes to being addressed by the public and companies and so on.   Mike Paciello ** 08:26 That's a great question. I'd certainly like to be more proactive and more positive about it, but, but let me be fair, if you compare today and where web accessibility resides, you know, in the in the business value proposition, so to speak, and list the priorities of companies and corporations. You know, fortune 1000 fortune 5000 call whatever you whatever you want. Accessibility. Is there people? You could say section five way you could say the Web Accessibility Initiative, WCAG, compliance, and by and large, particularly technology driven, digital economy driven businesses, they know what it is. They don't know how to do it. Very rarely do they know how to do it. And even the ones that know how to do it don't really do it very well. So it kind of comes down to the 8020, rule, right? You're a business. Whatever kind of business you are, you're probably in more online presence than ever before, and so a lot of your digital properties will come under you know the laws that mandate usability and accessibility for people with disabilities today that having been said and more and more people know about it than ever before, certainly from the time that I started back in the you know, again, in the early, mid 80s, to where we are today. It's night and day. But in terms of prioritization, I don't know. I think what happens quite often is business value proposition. Decisions get in the way. Priorities get in the way of what a business in, what its core business are, what they're trying to accomplish, who they're trying to sell, sell to. They still view the disability market, never mind the blind and low vision, you know, market alone as a niche market. So they don't make the kind of investors that I, I believe that they could, you know, there's certainly, there are great companies like like Microsoft and and Google, Amazon, Apple, you know, a lot of these companies, you know, have done some Yeoman work at that level, but it's nowhere near where it should be. It just absolutely isn't. And so from that standpoint, in where I envision things, when I started this career was when I was in my 20 somethings, and now I'm over now I'm over 60. Well over 60. Yeah, I expected a lot more in, you know, in an internet age, much, much more.   Michael Hingson ** 11:00 Yeah, yeah. Well, it's it's really strange that so much has happened and yet so much hasn't happened. And I agree with you, there's been a lot of visibility for the concept of accessibility and inclusion and making the the internet a better place, but it is so unfortunate that most people don't know how to how to do anything with it. Schools aren't really teaching it. And more important than even teaching the coding, from from my perspective, looking at it more philosophically, what we don't tend to see are people really recognizing the value of disabilities, and the value that the market that people with disabilities bring to the to the world is significant. I mean, the Center for Disease Control talks about the fact that they're like up to 25% of all Americans have some sort of disability. Now I take a different approach. Actually. I don't know whether you've read my article on it, but I believe everyone on the in the in the world has a disability, and the reality is, most people are light dependent, but that's as much a disability as blindness. Except that since 1878 when Thomas Edison invented the light bulb. We have focused nothing short of trying to do everything we can to improve light on demand for the last 147 years. And so the disability is mostly covered up, but it's still there.   Mike Paciello ** 12:37 You know, yeah, and I did read that article, and I couldn't agree with you more. In fact, I personally think, and I actually have my own blog coming out, and probably later this month might be early, early July, where I talk about the fact that accessibility okay and technology really has been all along. And I love the fact that you call, you know, you identified the, you know, the late 1800s there, when Edison did the the light bulb, Alexander Graham Bell came up with, you know, the telephone. All of those adventures were coming about. But accessibility to people with disabilities, regardless of what their disability is, has always been a catalyst for innovation. That was actually supposed to be the last one I was going to make tonight. Now it's my first point because, because I think it is exactly as you said, Mike, I think that people are not aware. And when I say people, I mean the entire human population, I don't think that we are aware of the history of how, how, because of, I'm not sure if this is the best word, but accommodating users, accommodating people with disabilities, in whatever way, the science that goes behind that design architectural to the point of development and release, oftentimes, things that were done behalf of people with disabilities, or for People with disabilities, resulted in a fundamental, how's this for? For an interesting term, a fundamental alteration right to any other you know, common, and I apologize for the tech, tech, tech language, user interface, right, right? Anything that we interact with has been enhanced because of accessibility, because of people saying, hey, if we made this grip a little bit larger or stickier, we'll call it so I can hold on to it or softer for a person that's got fine motor dexterity disabilities, right? Or if we made a, you know, a web browser, which, of course, we have such that a blind individual, a low vision individual, can adjust the size of this, of the images and the fonts and things like that on a web page, they could do that unknown. Well, these things now. As we well know, help individuals without disabilities. Well, I'm not much, right, and I, again, I'm not speaking as a person beyond your characterization that, hey, look, we are all imperfect. We all have disabilities. And that is, that is absolutely true. But beyond that, I wear glasses. That's it. I do have a little hearing loss too. But you know, I'm finding myself more and more, for example, increasing the size of text. In fact, my note, yes, I increase them to, I don't know they're like, 18 point, just so that it's easier to see. But that is a common thing for every human being, just like you said.   Michael Hingson ** 15:36 Well, the reality is that so many tools that we use today come about. And came about because of people with disabilities. Peggy Chung Curtis Chung's wife, known as the blind history lady, and one of the stories that she told on her first visit to unstoppable mindset, which, by the way, is episode number five. I remember that Peggy tells the story of the invention of the typewriter, which was invented for a blind countist, because she wanted to be able to communicate with her lover without her husband knowing about it, and she didn't want to dictate things and so on. She wanted to be able to create a document and seal it, and that way it could be delivered to the lever directly. And the typewriter was the result of   Mike Paciello ** 16:20 that? I didn't know that. I will definitely go back. I just wrote it down. I wrote down a note that was episode number five, yeah, before with Curtis a couple of times, but obviously a good friend of ours, yeah, but I yeah, that's, that's, that's awesome.   Michael Hingson ** 16:37 Well, and look at, I'll tell you one of the things that really surprises me. So Apple was going to get sued because they weren't making any of their products accessible. And before the lawsuit was filed, they came along and they said, we'll fix it. And they did make and it all started to a degree with iTunes U but also was the iPhone and the iPod and so on. But they they, they did the work. Mostly. They embedded a screen reader called Voiceover in all of their operating systems. They did make iTunes you available. What really surprises me, though is that I don't tend to see perhaps some things that they could do to make voiceover more attractive to drivers so they don't have to look at the screen when a phone call comes in or whatever. And that they could be doing some things with VoiceOver to make it more usable for sighted people in a lot of instances. And I just don't, I don't see any emphasis on that, which is really surprising to me.   Mike Paciello ** 17:38 Yeah, I totally agree. I mean, there are a lot of use cases there that you go for. I think Mark Rico would certainly agree with you in terms of autonomous driving for the blind, right? Sure that too. But yeah, I definitely agree and, and I know the guy that the architect voiceover and develop voiceover for Apple and, boy, why can I think of his last name? I know his first name. First name is Mike. Is with Be My Eyes now and in doing things at that level. But I will just say one thing, not to correct you, but Apple had been in the accessibility business long before voice over Alan Brightman and Gary mulcher were instrumental towards convincing, you know, jobs of the importance of accessibility to people with disabilities,   Michael Hingson ** 18:31 right? But they weren't doing anything to make products accessible for blind people who needed screen readers until that lawsuit came along. Was   Mike Paciello ** 18:40 before screen readers? Yeah, that was before,   Michael Hingson ** 18:43 but they did it. Yeah. The only thing I wish Apple would do in that regard, that they haven't done yet, is Apple has mandates and requirements if you're going to put an app in the App Store. And I don't know whether it's quite still true, but it used to be that if your app had a desktop or it looked like a Windows desktop, they wouldn't accept it in the app store. And one of the things that surprises me is that they don't require that app developers make sure that their products are usable with with VoiceOver. And the reality is that's a it doesn't need to be a really significantly moving target. For example, let's say you have an app that is dealing with displaying star charts or maps. I can't see the map. I understand that, but at least voiceover ought to give me the ability to control what goes on the screen, so that I can have somebody describe it, and I don't have to spend 15 or 20 minutes describing my thought process, but rather, I can just move things around on the screen to get to where we need to go. And I wish Apple would do a little bit more in that regard.   Mike Paciello ** 19:52 Yeah, I think that's a great a great thought and a great challenge, if, between me and you. Yeah, I think it goes back to what I said before, even though we both see how accessibility or accommodating users with disabilities has led to some of the most incredible innovations. I mean, the Department of Defense, for years, would integrate people with disabilities in their user testing, they could better help, you know, military soldiers, things like that, assimilate situations where there was no hearing, there was they were immobile, they couldn't see all, you know, all of these things that were natural. You know, user environments or personas for people with disabilities. So they led to these kind of, you know, incredible innovations, I would tell you, Mike, I think you know this, it's because the business value proposition dictates otherwise.   Michael Hingson ** 20:55 Yeah, and, well, I guess I would change that slightly and say that people think that the business proposition does but it may very well be that they would find that there's a lot more value in doing it if they would really open up their minds to looking at it differently. It's   Mike Paciello ** 21:10 kind of, it's kind of like, it's tough. It's kind of like, if I could use this illustration, so to speak, for those who may not be religiously inclined, but you know, it's, it's like prophecy. Most people, you don't know whether or not prophecy is valid until years beyond, you know, years after. And then you could look back at time and say, See, it was all along. These things, you know, resulted in a, me, a major paradigm shift in the way that we do or don't do things. And I think that's exactly what you're saying. You know, if, if people would really look at the potential of what technologies like, you know, a voice over or, as you know, a good friend of mine said, Look, we it should be screen readers. It should be voice IO interfaces, right? That every human can use and interact with regardless. That's what we're really talking about. There's   Michael Hingson ** 22:10 a big discussion going on some of the lists now about the meta, Ray Ban, glasses, and some of the things that it doesn't do or that they don't do well, that they should like. It's really difficult to get the meta glasses to read completely a full page. I think there are ways that people have now found to get it to do that, but there are things like that that it that that don't happen. And again, I think it gets back to what you're saying is the attitude is, well, most people aren't going to need that. Well, the reality is, how do you know and how do you know what they'll need until you offer options. So one of my favorite stories is when I worked for Kurzweil a long time ago, some people called one day and they wanted to come and see a new talking computer terminal that that Ray and I and others developed, and they came up, and it turns out, they were with one of those initial organizations out of Langley, Virginia, the CIA. And what they wanted to do was to use the map the the terminal connected to their computers to allow them to move pointers on a map and not have to watch the map or the all of the map while they were doing it, but rather, the computer would verbalize where the pointer was, and then they could they could move it around and pin a spot without having to actually look at the screen, because the way their machine was designed, it was difficult to do that. You know, the reality is that most of the technologies that we need and that we use and can use could be used by so much, so many more people, if people would just really look at it and think about it, but, but you're right, they don't.   Mike Paciello ** 24:04 You know, it's, of course, raise a raise another good friend of mine. We both having in common. I work with him. I been down his office a few, more than few times, although his Boston office, anyway, I think he's, I'm not sure he's in Newton. He's in Newton. Yeah. Is he still in Newton? Okay. But anyway, it reminded me of something that happened in a similar vein, and that was several years ago. I was at a fast forward forward conference, future forward conference, and a company, EMC, who absorbed by Dell, I think, right, yes, where they all are. So there I was surprised that when that happened. But hey, yeah, yeah, I was surprised that compact bought depth, so that's okay, yeah, right. That HP bought count, right? That whole thing happened. But um, their chief science, chief scientist, I think he was a their CSO chief scientist, Doc. Came up and made this presentation. And basically the presentation was using voice recognition. They had been hired by the NSA. So it was a NSA right to use voice recognition in a way where they would recognize voices and then record those voices into it, out the output the transcript of that right text, text files, and feed them back to, you know, the NSA agents, right? So here's the funny part of that story goes up i i waited he gave his presentation. This is amazing technology, and what could it was like, 99% accurate in terms of not just recognizing American, English speaking people, but a number of different other languages, in dialects. And the guy who gave the presentation, I actually knew, because he had been a dec for many years. So in the Q and A Part I raised by hand. I got up there. He didn't recognize it a few years had gone by. And I said, you know, this is amazing technology. We could really use this in the field that I work in. And he said, Well, how's that? And I said, you know, voice recognition and outputting text would allow us to do now this is probably 2008 2009 somewhere in that area, would allow us to do real time, automated transcription for the Deaf, Captioning. And he looks at me and he he says, Do I know you? This is through a live audience. I said. I said, Yeah, Mark is it was. Mark said, So Mike gas yellow. He said, you're the only guy in town that I know that could turn a advanced, emerging technology into something for people with disabilities. I can't believe it. So that was, that was, but there was kind of the opposite. It was a technology they were focused on making this, you know, this technology available for, you know, government, obviously covert reasons that if they were using it and applying it in a good way for people with disabilities, man, we'd have been much faster, much further along or even today, right? I mean, it's being done, still not as good, not as good as that, as I saw. But that just goes to show you what, what commercial and government funding can do when it's applied properly?   Michael Hingson ** 27:41 Well, Dragon, naturally speaking, has certainly come a long way since the original Dragon Dictate. But there's still errors, there's still things, but it does get better, but I hear exactly what you're saying, and the reality is that we don't tend to think in broad enough strokes for a lot of the things that we do, which is so unfortunate,   Mike Paciello ** 28:03 yeah? I mean, I've had an old saying that I've walked around for a long time. I should have, I should make a baseball cap, whether something or T shirt. And it simply was, think accessibility, yeah, period. If, if, if we, organizations, people, designers, developers, architects, usability, people, QA, people. If everybody in the, you know, in the development life cycle was thinking about accessibility, or accessibility was integrated, when we say accessibility, we're talking about again, for users with disabilities, if that became part of, if not the functional catalyst, for technology. Man, we'd have been a lot further along in the quote, unquote value chains than we are today.   Michael Hingson ** 28:46 One of the big things at least, that Apple did do was they built voiceover into their operating system, so anybody who buys any Apple device today automatically has redundancy here, but access to accessibility, right? Which, which is really the way it ought to be. No offense to vispero and jaws, because they're they're able to fill the gap. But still, if Microsoft had truly devoted the time that they should have to narrate her at the beginning. We might see a different kind of an architecture today.   Mike Paciello ** 29:26 You know, I so I want to, by the way, the person that invented that wrote that code is Mike shabanik. That's his name I was thinking about. So Mike, if you're listening to this guy, just hi from two others. And if he's not, he should be, yeah, yeah, exactly right from two other mics. But so let me ask you this question, because I legitimately can't remember this, and have had a number of discussions with Mike about this. So VoiceOver is native to the US, right?   Michael Hingson ** 29:56 But no, well, no to to the to the to the. Products, but not just the US. No,   Mike Paciello ** 30:02 no, I said, OS, yes, it's native to OS, yeah, right. It's native that way, right? But doesn't it still use an off screen model for producing or, you know, translate the transformation of, you know, on screen to voice.   Michael Hingson ** 30:27 I'm not sure that's totally true. Go a little bit deeper into that for me.   Mike Paciello ** 30:34 Well, I mean, so NVDA and jaws use this off screen model, right, which is functionally, they grab, will they grab some content, or whatever it is, push it to this, you know, little black box, do all those translations, you know, do all the transformation, and then push it back so it's renderable to a screen reader. Okay, so that's this off screen model that is transparent to the users, although now you know you can get into it and and tweak it and work with it right, right? I recall when Mike was working on the original design of of nary, excuse me, a voiceover, and he had called me, and I said, Are you going to continue with the notion of an off screen model? And he said, Yeah, we are. And I said, Well, when you can build something that's more like what TV Raman has built into Emacs, and it works integral to the actual OS, purely native. Call me because then I'm interested in, but now that was, you know, 1520, years ago, right? I mean, how long has voiceover been around,   Michael Hingson ** 31:51 since 2007   Mike Paciello ** 31:54 right? So, yeah, 20 years ago, right? Just shy of 20 years, 18 years. So I don't know. I honestly don't know. I'm   Michael Hingson ** 32:02 not totally sure, but I believe that it is, but I can, you know, we'll have to, we'll have to look into that.   Mike Paciello ** 32:08 If anyone in the audience is out there looking at you, get to us before we find out. Let us we'll find out at the NFB   Michael Hingson ** 32:12 convention, because they're going to be a number of Apple people there. We can certainly ask, there   Mike Paciello ** 32:17 you go. That's right, for sure. James Craig is bound to be there. I can ask him and talk to him about that for sure. Yep, so anyway,   Michael Hingson ** 32:23 but I think, I think it's a very it's a valid point. And you know, the the issue is that, again, if done right and app developers are doing things right there, there needs to, there ought to be a way that every app has some level of accessibility that makes it more available. And the reality is, people, other than blind people use some of these technologies as well. So we're talking about voice input. You know, quadriplegics, for example, who can't operate a keyboard will use or a mouse can use, like a puff and zip stick to and and Dragon to interact with a computer and are successful at doing it. The reality is, there's a whole lot more opportunities out there than people think. Don't   Mike Paciello ** 33:11 I agree with that. I'm shaking my head up and down Mike and I'm telling you, there is, I mean, voice recognition alone. I can remember having a conversation with Tony vitality, one of the CO inventors of the deck talk. And that goes all the way back into the, you know, into the early 90s, about voice recognition and linguistics and what you know, and I know Kurzweil did a lot of working with Terry right on voice utterances and things like that. Yeah, yeah. There's, there's a wide open window of opportunity there for study and research that could easily be improved. And as you said, and this is the point, it doesn't just improve the lives of the blind or low vision. It improves the lives of a number of different types of Persona, disability persona types, but it would certainly create a pathway, a very wide path, for individuals, users without disabilities, in a number of different life scenarios.   Michael Hingson ** 34:10 Yeah, and it's amazing how little sometimes that's done. I had the pleasure a few years ago of driving a Tesla down Interstate 15 out here in California. Glad I wasn't there. You bigot, you know, the co pilot system worked. Yeah, you know, I just kept my hands on the wheel so I didn't very much, right? Not have any accidents. Back off now it worked out really well, but, but here's what's really interesting in that same vehicle, and it's something that that I find all too often is is the case if I were a passenger sitting in the front seat, there's so much that I as a passenger don't have access to that other passenger. Do radios now are mostly touchscreen right, which means and they don't build in the features that would make the touchscreen system, which they could do, accessible. The Tesla vehicle is incredibly inaccessible. And there's for a guy who's so innovative, there's no reason for that to be that way. And again, I submit that if they truly make the product so a blind person could use it. Think of how much more a sighted person who doesn't have to take their eyes off the road could use the same technologies.   Mike Paciello ** 35:35 You know, Mike, again, you and I are on the same page. I mean, imagine these guys are supposed to be creative and imaginative and forward thinking, right? Could you? Can you imagine a better tagline than something along the lines of Tesla, so user friendly that a blind person can drive it? Yeah? I mean this is, have you heard or seen, you know, metaphorically speaking, or that's okay, a an advertisement or PR done by any, any company, because they're all, all the way across the board, that hasn't featured what it can do to enhance lives of people with disabilities. Where it wasn't a hit. I mean, literally, it was, yeah, you see these commercials played over and over to Apple, Microsoft, Emma, I see McDonald's, Walmart. I mean, I could just name, name the one after another. Really, really outstanding. Salesforce has done it. Just incredible. They would do it, yeah. I mean, there is there any more human centric message than saying, Look what we've built and designed we're releasing to the masses and everyone, anyone, regardless of ability, can use it. Yeah, that, to me, is that's, I agree that's a good route, right for marketing and PR, good,   Michael Hingson ** 37:03 yeah. And yet they don't, you know, I see commercials like about one of the one of the eye injections, or whatever Bobby is, Mo or whatever it is. And at the beginning, the woman says, I think I'm losing sight of the world around me. You know that's all about, right? It's eyesight and nothing else. And I appreciate, I'm all for people keeping their eyesight and doing what's necessary. But unfortunately, all too often, we do that at the detriment of of other people, which is so unfortunate.   Mike Paciello ** 37:39 Yeah, you know again, not to, not to get off the subject, but one of my favorite books is rethinking competitive advantage, by Ram Sharon. I don't know if you know know him, but the guy is one of my heroes in terms of just vision and Business and Technology. And in this, this book, he wrote this a couple of years ago. He said this one this is his first rule of competition in the digital age. The number one rule was simply this, a personalized consumer experience, key to exponential growth. That's exactly you and I are talking about personally. I want to see interfaces adapt to users, rather than what we have today, which is users having to adapt to the interface.   Michael Hingson ** 38:32 Yeah, and it would make so much sense to do so. I hope somebody out there is listening and will maybe take some of this to heart, because if they do it right, they can have a huge market in no time at all, just because they show they care. You know, Nielsen Company did a survey back in 2016 where they looked at a variety of companies and consumers and so on. And if I recall the numbers right, they decided that people with disabilities are 35% more likely to continue to work with and shop, for example, at companies that really do what they can to make their websites and access to their products accessible, as opposed to not. And that's that's telling. It's so very telling. But we don't see people talking about that nearly like we should   Mike Paciello ** 39:20 you talk about a business value proposition. There is bullet proof that where you are leaving money on the table, yep, and a lot of it, yeah, exactly. We're not talking about 1000s or hundreds of 1000s. We're talking about billions and trillions, in some instances, not an exaggeration by any stretch of the imagination, very, very simple math. I had this conversation a couple years ago with the CEO of Pearson. At that time, he's retired, but, you know, I told him, if you spent $1 for every person that it was in the world with. Disability, you're, you're, you're talking about 1/4 of the population, right? It's simple math, simple math,   Michael Hingson ** 40:08 but people still won't do it. I mean, we taught you to mention section 508, before with the whole issue of web access, how much of the government has really made their websites accessible, even though it's the law?   Mike Paciello ** 40:19 Yeah, three years, three or four years ago, they did a study, and they found out that the good that every federal agency, most of the federal agencies, were not even keeping up thinking with reporting of the status, of where they were, and yet that was written right into the five way law. They were mandated to do it, and they still did do   Michael Hingson ** 40:37 it. We haven't, you know, the whole Americans with Disabilities Act. Finally, the Department of Justice said that the internet is a place of business, but still, it's not written in the law. And of course, we only see about 3% of all websites that tend to have any level of access. And there's no reason for that. It's not that magical. And again, I go back to what do we do to get schools and those who teach people how to code to understand the value of putting in accessibility right from the outset?   Mike Paciello ** 41:10 Yeah, no, I totally agree with you. I think this is what Kate sanka is trying to do with with Teach access. In fact, you know, again, my company, TPG was one of the founding companies have teach access back again, 10 years ago, when it first started. But that's where it starts. I mean, they're, they're pretty much focused on post secondary, university education, but I could tell you on a personal level, I was speaking at my kids grade school, elementary school, because they were already using laptops and computers back then it starts. Then you've got to build a mindset. You've got to build it we you've heard about the accessibility, maturity models coming out of the W, 3c, and in I, double AP. What that speaks to fundamentally, is building a culture within your corporate organization that is think accessibility as a think accessibility mindset, that it is woven into the fiber of every business line, in every technology, software development life cycle, all of the contributors at that level, from A to Z. But if you don't build it into the culture, it's not going to happen. So I would love to see a lot more being done at that level. But yeah, it's, it's, it's a, it's a hero. Yeah,   Michael Hingson ** 42:34 we're, we're left out of the conversation so much. Yeah, yeah, totally. So you, you sold TPG, and you then formed, or you had web able and then able Docs.   Mike Paciello ** 42:48 So what web able came out was a carve out, one of two carve outs that I had from when I sold TPG. The other was open access technologies, which which eventually was sold to another accessibility company primarily focused on making documentation accessible to meet the WCAG and other standards requirements and web able I carved out. It's been a kind of a hobby of mine now, for since I sold TPG, I'm still working on the back end, ironically, from the get go, so we're talking, you know, again, eight years ago, I had built machine learning and AI into it. From then back then, I did so that what it does is it very simply, goes out and collects 1000s and 1000s of articles as it relates to technology, people with disabilities, and then cleans them up and post them to web able.com I've got a lot more playing for it, but that's in a nutshell. That's what it does. And I don't we do some we do some QA review to make sure that the cleanup in terms of accessibility and the articles are are properly formatted and are accessible. We use the web aim API, but yeah, works like magic. Works like clockwork, and that's got aI uses IBM Watson AI built into it. Yeah, enable docs was abledocs was, how should I say this in a nice way, abledocs was a slight excursion off of my main route. It can work out. I wish it had. It had a lot of potential, much like open access technologies, but they both suffered from owners who really, really not including myself, who just didn't have good vision and in lack humility,   Michael Hingson ** 44:43 yeah. How's that? There you go. Well, so not to go political or anything, but AI in general is interesting, and I know that there have been a lot of debates over the last few years about artificial. Intelligence and helping to make websites accessible. There are several companies like AudioEye, user way, accessibe and so on that to one degree or another, use AI. What? What? So in general, what do you think about AI and how it's going to help deal with or not, the whole issue of disabilities and web access,   Mike Paciello ** 45:22 yeah, and we're going to set aside Neil Jacobs thoughts on how he sees it in the future, right? Although I have to tell you, he gave me some things to think about, so we'll just set that to to the side. So I think what AI offers today is something that I thought right away when it started to see the, you know, the accessibes, the user ways, the audio, eyes, and all the other companies kind of delving into it, I always saw potential to how's this remediate a fundamental problem or challenge, let's not call it a problem, a challenge that we were otherwise seeing in the professional services side of that equation around web accessibility, right? So you get experts who use validation tools and other tools, who know about code. Could go in and they know and they use usability, they use user testing, and they go in and they can tell you what you need to do to make your digital properties right, usable and accessible. People with disabilities, all well and good. That's great. And believe me, I had some of the best people, if not the best people in the world, work for me at one time. However, there are a couple of things it could not do in it's never going to do. Number one, first and foremost, from my perspective, it can't scale. It cannot scale. You can do some things at, you know, in a large way. For example, if, if a company is using some sort of, you know, CMS content management system in which their entire sites, you know, all their sites, all their digital properties, you know, are woven into templates, and those templates are remediated. So that cuts down a little bit on the work. But if you go into companies now, it's not like they're limited to two or three templates. Now they've got, you know, department upon department upon department, everybody's got a different template. So even those are becoming very vos, very verbose and very plentiful. So accessibility as a manual effort doesn't really scale well. And if it does, even if it could, it's not fast enough, right? So that's what AI does, AI, coupled with automation, speeds up that process and delivers a much wider enterprise level solution. Now again, AI automation is not, is not a whole, is not a holistic science. You know, it's not a silver bullet. David Marathi likes to use the term, what is he? He likes the gold standard. Well, from his perspective, and by the way, David Marathi is CEO of audio. Eye is a combination of automation AI in expert analysis, along with the use of the integration of user testing and by user testing, it's not just personas, but it's also compatibility with the assistive technologies that people with disabilities use. Now, when you do that, you've got something that you could pattern after a standard software development life cycle, environment in which you integrate all of these things. So if you got a tool, you integrate it there. If you've got, you know, a digital accessibility platform which does all this automation, AI, right, which, again, this is the this is a forester foresters take on the the the daps, as they calls it. And not really crazy about that, but that's what they are. Digital Accessibility platforms. It allows us to scale and scale at costs that are much lower, at speeds that are much faster, and it's just a matter of like any QA, you've got to check your work, and you've got it, you can't count on that automation being absolute. We know for a fact that right now, at best, we're going to be able to get 35 to 40% accuracy, some claim, larger different areas. I'm still not convinced of that, but the fact of the matter is, it's like anything else. Technology gets better as it goes, and we'll see improvements over time periods.   Michael Hingson ** 49:49 So here's here's my thought, yeah, let's say you use AI in one of the products that's out there. And I. You go to a website and you include it, and it reasonably well makes the website 50% more usable and accessible than it was before. I'm just, I just threw out that number. I know it's random. Go ahead, Yep, yeah, but let's say it does that. The reality is that means that it's 50% that the web developers, the web coders, don't have to do because something else is dealing with it. But unfortunately, their mentality is not to want to deal with that because they also fear it. But, you know, I remember back in the mid 1980s I started a company because I went off and tried to find a job and couldn't find one. So I started a company with a couple of other people, where we sold early PC based CAD systems to architects, right? And we had AutoCAD versus CAD. Another one called point line, which was a three dimensional system using a y cap solid modeling board that took up two slots in your PC. So it didn't work with all PCs because we didn't have enough slots. But anyway, right, right, right. But anyway, when I brought architects in and we talked about what it did and we showed them, many of them said, I'll never use that. And I said, why? Well, it does work, and that's not the question. But the issue is, we charge by the time, and so we take months to sometimes create designs and projects, right? And so we can't lose that revenue. I said, you're looking at it all wrong. Think about it this way, somebody gives you a job, you come back and you put it in the CAD system. You go through all the iterations it takes, let's just say, two weeks. Then you call your customer in. You use point line, and you can do a three dimensional walk through and fly through. You can even let them look out the window and see what there is and all that they want to make changes. They tell you the changes. You go off and you make the changes. And two weeks later, now it's a month, you give them their finished product, all the designs, all the plots and all that, all done, and you charge them exactly the same price you were going to charge them before. Now you're not charging for your time, you're charging for your expertise, right? And I think that same model still holds true that the technology, I think most people will agree that it is not perfect, but there are a lot of things that it can do. Because the reality is, the Web Content Accessibility Guidelines, are all things that can be defined with computer code, whether it necessarily does it all well with AI or not, is another story. But if it does it to a decent fraction, it makes all the difference in terms of what you're able to do and how quickly you can do   Mike Paciello ** 52:52 it. Yeah, I can argue with that at all. I think any time that we can make our jobs a little bit easier so that we can focus where we should be focused. In this case, as you said, the expertise side of it, right to fix those complicated scenarios or situations that require a hands on surgical like Right? Expertise, you can do that now. You've got more hours more time because it's been saved. The only thing I would say, Mike, about what, what you just said, is that there with that, with that mindset, okay, comes responsibility. Oh, yeah, in this is where I think in everybody that knows anything about this environment, you and I have an intimate understanding of this. The whole overlay discussion is the biggest problem with what happened was less about the technology and more about what claims are being made. Yeah, the technology could do which you could not do in, in some cases, could never do, or would never, would never do, well, right? So if you create, and I would submit this is true in as a fundamental principle, if you create a technology of any kind, you must, in truth, inform your clients of of what it can and cannot do so they understand the absolute value to them, because the last thing you want, because, again, we live in a, unfortunately, a very litigious world. Right soon as there's   Michael Hingson ** 54:49 a mistake couldn't happen,   Mike Paciello ** 54:51 they'll go right after you. So now you know, and again, I don't I'm not necessarily just blaming the ambulance chasers of the world. World. I was talking to an NFP lawyer today. He referred to them in a different name, and I can't remember well, I never heard the expression before, but that's what he meant, right? Yeah, it's the salesman and the product managers and the marketing people themselves, who are were not themselves, to your point, properly trained, properly educated, right? It can't be done, what clearly could not be said, what should or should not be said, right? And then you got lawyers writing things all over the place. So, yeah, yeah. So, so I look people knew when I made the decision to come to audio eye that it was a make or break scenario for me, or at least that's what they thought in my mindset. It always, has always been, that I see incredible possibilities as you do or technology, it just has to be handled responsibly.   Michael Hingson ** 55:56 Do you think that the companies are getting better and smarter about what they portray about their products than they than they were three and four and five years ago.   Mike Paciello ** 56:08 Okay, look, I sat in and chaired a meeting with the NFB on this whole thing. And without a doubt, they're getting smarter. But it took not just a stick, you know, but, but these large lawsuits to get them to change their thinking, to see, you know, where they where they were wrong, and, yeah, things are much better. There's still some issues out there. I both know it that's going to happen, that happens in every industry,   Michael Hingson ** 56:42 but there are improvements. It is getting better, and people are getting smarter, and that's where an organization like the NFB really does need to become more involved than in a sense, they are. They took some pretty drastic steps with some of the companies, and I think that they cut off their nose, despite their face as well, and that didn't help. So I think there are things that need to be done all the way around, but I do see that progress is being made too. I totally   Mike Paciello ** 57:11 agree, and in fact, I'm working with them right now. We're going to start working on the California Accessibility Act again. I'm really looking forward to working with the NFB, the DRC and Imperato over there and his team in the disability rights consortium, consortium with disability rights. What DRC coalition, coalition in in California. I can't wait to do that. We tried last year. We got stopped short. It got tabled, but I feel very good about where we're going this year. So that's, that's my that's, that is my focus right now. And I'm glad I'm going to be able to work with the NFB to be able to do that. Yeah, well, I, I really do hope that it passes. We've seen other states. We've seen some states pass some good legislation, and hopefully we will continue to see some of that go on. Yeah, Colorado has done a great job. Colorado sent a great job. I think they've done it. I really like what's being done with the EAA, even though it's in Europe, and some of the things that are going there, Susanna, Lauren and I had some great discussions. I think she is has been a leader of a Yeoman effort at that level. So we'll see. Let's, let's, I mean, there's still time out here. I guess I really would like to retire,   Michael Hingson ** 58:28 but I know the feeling well, but I can't afford to yet, so I'll just keep speaking and all that well, Mike, this has been wonderful. I really appreciate you taking an hour and coming on, and at least neither of us is putting up with any kind of snow right now, but later in the year we'll see more of that.   Mike Paciello ** 58:45 Yeah, well, maybe you will. We don't get snow down. I have. We've gotten maybe 25 flakes in North Carolina since I've been here.   Michael Hingson ** 58:53 Yeah, you don't get a lot of snow. We don't hear we don't really get it here, around us, up in the mountains, the ski resorts get it, but I'm out in a valley, so we don't, yeah,   Mike Paciello ** 59:02 yeah, no. I love it. I love this is golfing weather.   Michael Hingson ** 59:05 There you go. If people want to reach out to you, how do they do that?   Mike Paciello ** 59:11 There's a couple of ways. Certainly get in touch with me at AudioEye. It's michael.paciello@audioeye.com   Michael Hingson ** 59:17 B, A, C, I, E, L, L, O,   Mike Paciello ** 59:18 that's correct. Thank you for that. You could send me personal email at Mike paciello@gmail.com and or you can send me email at web able. It's m passielo at web able.com, any one of those ways. And please feel free you get on all the social networks. So feel free to link, connect to me. Anyway, I try to respond. I don't think there's anyone I I've not responded to one form or another.   Michael Hingson ** 59:46 Yeah, I'm I'm the same way. If I get an email, I want to respond to it. Yeah, well, thanks again for being here, and I want to thank all of you for listening. We really appreciate it. Love to hear your thoughts about this episode. Please feel free to email. Me, you can get me the email address I generally use is Michael h i at accessibe, A, C, C, E, S, S, i, b, e.com, or you can go to our podcast page, which is Michael hingson.com/podcast, and there's a contact form there. But love to hear from you. Love to hear your thoughts, and most of all, please give us a five star rating wherever you're listening. We value your ratings and your reviews a whole lot, so we really appreciate you doing that. And if any of you, and Mike, including you, can think of other people that you think ought to be guests on the podcast, we are always looking for more people, so fill us up, help us find more folks. And we would appreciate that a great deal. So again, Mike, thanks very much. This has been a lot of fun, and we'll have to do it again.   Mike Paciello ** 1:00:44 Thanks for the invitation. Mike, I really appreciate it. Don't forget to add 10 Nakata to your list,   Michael Hingson ** 1:00:49 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

O santa-cruzense Diego só foi ter contato com o computador lá pelos 18 anos, na faculdade de Física. Antes disso, trabalhou com barco de pesca, cavalos, plantação de abacaxi e até em hotelaria. Ainda na juventude, a curiosidade por HTML e por peças de computador levou ao interesse por Flash e ActionScript, lhe colocando na rota para São Paulo.Após um breve retorno para Cabrália e a conclusão do curso superior de Marketing ao invés de Física, ele foi trabalhar para uma certeirizada do Citibank. De lá, passou a ganhar cada vez mais responsabilidade, lidando com a gerência de incidentes do centro de comando do Brasil, da América Latina, e depois de todo o mundo. A convite do banco, foi trabalhar nos Estados Unidos onde, depois de passar por três estados, trocar de emprego algumas vezes e passar um rápido período sabático de volta no Brasil, ele trabalha hoje em Iowa.Neste episódio, Diego detalha toda essa curiosa trajetória, as particularidades de cada estado americano por onde ele morou, e qual é o seu favorito na terra do Tio Sam.Fabrício Carraro, o seu viajante poliglotaDiego Idi, Gerente de Cibersegurança em Iowa, Estados UnidosLinks:Visto de trabalho L1 para os EUAConheça a Formação Segurança Ofensiva da Alura e aprenda diferentes ataques e ameaças de aplicações web.TechGuide.sh, um mapeamento das principais tecnologias demandadas pelo mercado para diferentes carreiras, com nossas sugestões e opiniões.#7DaysOfCode: Coloque em prática os seus conhecimentos de programação em desafios diários e gratuitos. Acesse https://7daysofcode.io/Ouvintes do podcast Dev Sem Fronteiras têm 10% de desconto em todos os planos da Alura Língua. Basta ir a https://www.aluralingua.com.br/promocao/devsemfronteiras/e começar a aprender inglês e espanhol hoje mesmo! Produção e conteúdo:Alura Língua Cursos online de Idiomas – https://www.aluralingua.com.br/Alura Cursos online de Tecnologia – https://www.alura.com.br/Edição e sonorização: Rede Gigahertz de Podcasts

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 ​“A lot of creativity stems from lack of access — born outta having less. You have less, so you have to think about how to do more — that's what's Black design is about.” Maurice Cherry is a designer, strategist, and an important voice in the history of Black design — best known as the creator and host of Revision Path, an award-winning podcast that's spotlighted over 550 Black designers, developers, artists, and digital thinkers — and became the first podcast inducted into the Smithsonian's National Museum of African American History and Culture. Born in Selma, Alabama, Maurice took anything but the traditional path expected of him. Raised on writing and tech - in magazines, the library and the radio - he studied math at Morehouse, and hustled his way into the creative industry - from Limewire to HTML. Maurice views design as a lens into cultural storytelling, and in the importance of Black design to understand a big part of the American design experience. Maurice is thoughtful, funny, and curious - his work helping shape the future of design. But you'll also enjoy how we traded hometown memories and podcast war stories. LEARN MORE mauricecherry.com revisionpath.com instagram.com/mauricecherry // twitter.com/mauricecherry MENTIONS BOOK: HERE: Where the Black Designers Are (Cheryl D. Holmes-Miller): goodreads.com/book/show/207567620-here BOOK: Meditations for Men Who Do Too Much (Jonathon Lazear): goodreads.com/book/show/1621178.Meditations_for_Men_Who_Do_Too_Much Learn more about your ad choices. Visit megaphone.fm/adchoices

Not to Us, O Lord – Psalm 115 | Walking Through the PsalmsShow Summary:In Psalm 115, we are reminded that all glory belongs to the Lord, not to us. This episode explores the deep contrast between the living God and the dead idols of human making. Dave Jenkins walks verse-by-verse through this powerful psalm, calling listeners to trust, humility, and worship rooted in the gospel. Christ is the ultimate fulfillment—through Him we behold God's glory and receive His blessing.

Dans cet épisode, on parle de cette phase frustrante où on a l'impression de stagner dans l'apprentissage du français

What happens when you risk a profitable side hustle for the chance to scale? Maurice Contreras, the founder of Volcanica coffee, spent 15 years building a side hustle and then bet a big portion of his retirement savings and personal funds (plus zero-interest credit cards) to build a 14,000 sq ft roastery after his son pushed him to think bigger. Host Andrea Marquez walks you through how Maurice sketched a full business plan on his flight home from a Costa Rican coffee farm, taught himself HTML, CSS, and SEO to turn a freezer-stocked garage into a booming e-commerce hub, and calculated every penny before deciding that real growth meant risking the comfort of what he'd already built. If you've ever wondered whether comfort is the enemy of growth, Maurice's story proves that the greatest leaps often come when you risk what you've already earned.Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.In this episode, you'll hear: (02:19) Can a seventh-grader selling leather belts foreshadow a lifetime of entrepreneurship? Maurice made his first profit long before college.(04:04) Is marketing billion-dollar brands enough? After two decades in wireless marketing, Maurice felt the pull to build something of his own.(05:28) Can a single trip redefine your career? A Costa Rican coffee-farm visit led Maurice to draft a full business plan on his flight home.(07:19) How do you transform a freezer-stocked garage into an online empire? Maurice taught himself HTML, CSS, and SEO to launch Volcanica's e-commerce hub.(12:14) What tells you it's time to quit your day job? Hitting $100K in net profit – and an office relocation – gave Maurice the push to quit his day job.(15:43) What justifies a nine-month payback on an investment? His son's roasting-plant proposal and razor-sharp profit models made the risk unavoidable.(21:56) How do you juggle rapid growth, family life, and massive overhead? Maurice leveraged retirement funds, credit offers, and bold vision to scale at lightning speed.(25:03) Can calculated risk become your superpower? Maurice reflects on why deep research, resilience, and embracing discomfort are the keys to entrepreneurial growth.

If your email performance is slipping even though you're using that classic “letter format” style, there's a reason—and it's not what you think. Jay Schwedelson breaks down why hybrid-looking plain text emails are quietly tanking results, and what real 1:1 messaging actually looks like. Also: laser planetariums, shoe policies at TSA, and the weird airport loophole that makes Jack & Coke at 8:30 a.m. seem totally fine.ㅤBest Moments:(02:01) Why everyone's using letter format emails—and what they're getting wrong(03:02) The sneaky visual signals that make your “personal” emails feel automated(04:30) 600% higher reply rates when your email looks truly human(05:15) Why your “plain text” email is still HTML—and why that's okay(06:15) The email strategy mistake of living in both the graphic and plain text worlds(08:13) Jack & Coke at 8:30 a.m.? Only acceptable in airports, apparentlyㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Dans cet épisode, nous partageons nos conseils pour voyager en France : transports, logements, langue et coutumes. Nous évoquons les différences régionales et l'ambiance estivale. Et surtout, nous racontons pourquoi on aime voir Paris à travers les yeux des touristes. Interactive Transcript and Vocab Helper Support Easy French and get interactive transcripts, live vocabulary and bonus content for all our episodes: easyfrench.fm/membership Open the Interactive Transcript (https://play.easyfrench.fm/episodes/v1g2oli84xumbk28rt7x0) Download transcript as HTML (https://www.dropbox.com/scl/fi/v1g2oli84xumbk28rt7x0/easyfrenchpodcast152_transcript.html?rlkey=f953c5yoz23a4v75chd0z2m25&st=v4aichqz&dl=1) Download transcript as PDF (https://www.dropbox.com/scl/fi/w83z83bhzx22ntaqgaylv/easyfrenchpodcast152_transcript.pdf?rlkey=6rmd91di3bhzqalh3zaginiq4&st=8cf9tm7h&dl=1) Download vocab as text file (https://www.dropbox.com/scl/fi/7tlyhu0048mm47ejx5gv3/easyfrenchpodcast152_vocab.txt?rlkey=wjarkf2uu5j0lno5u3x672b5k&st=7qzlmrwm&dl=1) Download vocab as text file with semicolons (https://www.dropbox.com/scl/fi/7tlyhu0048mm47ejx5gv3/easyfrenchpodcast152_vocab.txt?rlkey=wjarkf2uu5j0lno5u3x672b5k&st=kz0btkcz&dl=1) (for flashcard apps) Subscribe using your private RSS feed to see the transcript and vocabulary helper right in your podcast app while you listen. Show Notes

Send us a textIn this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn't earned and how to protect yourself from misleading PR firms.Tune in to learn more!Five things you'll learn from this episode:1. What “guaranteed media coverage” really means — and why it's rarely earned2. The differences between earned, placed, contributed, and sponsored content3. How deceptive firms use fake credibility and vanity metrics to lure clients4. The true cost of falling for pay-to-play PR, including damaged trust and wasted budgets5. What questions you must ask before hiring a PR partner to protect your investment Quotables“If it's guaranteed, it's not earned. And if it's not earned, it's not PR — it's advertising.” — @JasonMudd9“You're not being pitched to journalists. You're being pitched to a payment processor.” — @JasonMudd9“Too many firms are ghostwriting puff pieces and calling it earned coverage. It's not.” — @JasonMudd9“Earned media is hard to win, and that's exactly why it works.” — @JasonMudd9“You deserve real answers, not marketing spin.” — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Jason Mudd, Axia Public RelationsJason Mudd is a trusted adviser and dynamic strategist for some of America's most admired brands. Since 1994, he's worked with brands including American Airlines, Budweiser, Dave & Buster's, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. Jason founded Axia Public Relations in 2002. Forbes named Axia one of America's Best PR Agencies. At Axia, Jason oversees strategic communications for national clients and leads top PR talent. Clients love his passion, innovation, candor, commitment, and award-winning team. He consults with leadership teams at billion-dollar global business-to-business and business-to-consumer brands, advising them on spokesperson training, crisis communications, analytics, social media, online reputation management, and more. In an increasingly tech-forward world, Jason's grasp of the technological demands companies face helps his multiple-sector clients reach their target audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, search engine optimization, and social media, inspiring tech giants like Yahoo. He speaks to corporations and industry groups and writes about PR trends and best practices for American City Business Journals and other national outlets.Guest's contact info and resources:Jason Mudd on XJason Mudd on LinkedInAxia Public Relations1:1 consultations and training withSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Thu, 03 Jul 2025 17:30:00 GMT http://relay.fm/rd/264 http://relay.fm/rd/264 Alphabetical Shadow 264 Merlin Mann and John Siracusa Merlin presents some Microwave Results and John shares his most recent Graduation Results. Merlin presents some Microwave Results and John shares his most recent Graduation Results. clean 5847 Subtitle:  That's why it's hard to be Janice.Merlin presents some Microwave Results and John shares his most recent Graduation Results. This episode of Reconcilable Differences is sponsored by: Vitally: A new era for customer success productivity. Get a free pair of AirPods Pro when you book a qualified meeting. Grist: A modern, open source spreadsheet that goes beyond the grid. Try it for free today. Links and Show Notes: Things kick off with some document disagreements and a surprisingly long discussion of HTML. Next up, Merlin presents some Microwave Results and John shares his most recent Graduation Results. In this month's member bonus episode, your hosts discuss the 1981 German submarine epic, Das Boot. You can sign up today to hear all the member episodes, get more bonus stuff, and help support our program. (Recorded Tuesday, June 24, 2025) Credits Audio Editor: Jim Metzendorf Admin Assistance: Kerry Provenzano Music: Merlin Mann The Suits: Stephen Hackett, Myke Hurley Get an ad-free version of the show, plus a monthly extended episode. Postel's law Reconcilable Differences #218: Train ParliamentThis is the episode where we talk about the people who row boats across oceans. Reconcilable Differences #232: Ham Means OneThis is the episode where we talk about Waffle House's Pull Drop Mark Order Calling Method. Das Boot (1981) Das Boot: Behind the Scenes Blade Runner (1982) Legend (1985) Time Bandits (1981) Dragonslayer (1981) Excalibur (1981) The Godfather Part II (1974) Once Upon a Time in America (1984) Cabaret (1972)

Thu, 03 Jul 2025 17:30:00 GMT http://relay.fm/rd/264 http://relay.fm/rd/264 Merlin Mann and John Siracusa Merlin presents some Microwave Results and John shares his most recent Graduation Results. Merlin presents some Microwave Results and John shares his most recent Graduation Results. clean 5847 Subtitle:  That's why it's hard to be Janice.Merlin presents some Microwave Results and John shares his most recent Graduation Results. This episode of Reconcilable Differences is sponsored by: Vitally: A new era for customer success productivity. Get a free pair of AirPods Pro when you book a qualified meeting. Grist: A modern, open source spreadsheet that goes beyond the grid. Try it for free today. Links and Show Notes: Things kick off with some document disagreements and a surprisingly long discussion of HTML. Next up, Merlin presents some Microwave Results and John shares his most recent Graduation Results. In this month's member bonus episode, your hosts discuss the 1981 German submarine epic, Das Boot. You can sign up today to hear all the member episodes, get more bonus stuff, and help support our program. (Recorded Tuesday, June 24, 2025) Credits Audio Editor: Jim Metzendorf Admin Assistance: Kerry Provenzano Music: Merlin Mann The Suits: Stephen Hackett, Myke Hurley Get an ad-free version of the show, plus a monthly extended episode. Postel's law Reconcilable Differences #218: Train ParliamentThis is the episode where we talk about the people who row boats across oceans. Reconcilable Differences #232: Ham Means OneThis is the episode where we talk about Waffle House's Pull Drop Mark Order Calling Method. Das Boot (1981) Das Boot: Behind the Scenes Blade Runner (1982) Legend (1985) Time Bandits (1981) Dragonslayer (1981) Excalibur (1981) The Godfather Part II (1974) Once Upon a Time in America (1984) Cabaret (1972)

En France, on valorise le confort et la stabilité. Mais est-ce vraiment ce qu'on veut ? Dans cet épisode, on parle de travail, de reconversion et de ce moment où l'on se demande : suis-je aligné·e avec ce que je fais ? Entre désirs profonds, peurs du vide et poids du regard des autres, on explore ce qui nous empêche parfois de changer… et ce qui pourrait, peut-être, nous rendre plus vivants. Interactive Transcript and Vocab Helper Support Easy French and get interactive transcripts, live vocabulary and bonus content for all our episodes: easyfrench.fm/membership Open the Interactive Transcript (https://play.easyfrench.fm/episodes/df71aon3hyh9r9eq4jlaw) Download transcript as HTML (https://www.dropbox.com/scl/fi/df71aon3hyh9r9eq4jlaw/easyfrenchpodcast151_transcript.html?rlkey=cf8bdglgbu5k8itifdky1pmg9&st=csuycx47&dl=1) Download transcript as PDF (https://www.dropbox.com/scl/fi/hljtrol4h97vaq5e67m1p/easyfrenchpodcast151_transcript.pdf?rlkey=wgnwscpcbrgmeyhs62mbehimc&st=9xk1zye0&dl=1) Download vocab as text file (https://www.dropbox.com/scl/fi/r5aeftdosuiua9ozk4ksb/easyfrenchpodcast151_vocab.txt?rlkey=2orc7w5h4wdx7h1xy16h9mj74&st=jrsfgeuh&dl=1) Download vocab as text file with semicolons (https://www.dropbox.com/scl/fi/579320tyztmffqqlwz7at/easyfrenchpodcast151_vocab-semicolon.txt?rlkey=ugbdliligtcktg2ceqldkw1fz&st=9gtv725y&dl=1) (for flashcard apps) Subscribe using your private RSS feed to see the transcript and vocabulary helper right in your podcast app while you listen. Show Notes D'après une histoire vraie (https://www.amazon.fr/Dapr%C3%A8s-histoire-vraie-Delphine-Vigan/dp/2253068632/ref=asc_df_2253068632/?tag=googshopfr-21&linkCode=df0&hvadid=701435855454&hvpos=&hvnetw=g&hvrand=6279751800155859311&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9056136&hvtargid=pla-565556881438&psc=1&mcid=e13b3819c7be34599df824aa3419d2e1&tag=googshopfr-21&linkCode=df0&hvadid=701435855454&hvpos=&hvnetw=g&hvrand=6279751800155859311&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9056136&hvtargid=pla-565556881438&psc=1&hvocijid=6279751800155859311-2253068632-&hvexpln=0) de Delphine de Vigan Petit Pays (https://www.amazon.fr/Petit-Pays-Ga%C3%ABl-Faye/dp/2253070440/ref=sr_1_1?__mk_fr_FR=%C3%85M%C3%85%C5%BD%C3%95%C3%91&crid=12NK859J8FMJP&dib=eyJ2IjoiMSJ9.MAg2M3tnoXSn383kMcO7-Gl5DvCltw_Trkkf4RSAOoKfGm_lJf58Zakqfly8s4BMi2JDs-tVDIKmRvFO_zODVrTbhyPfkQVZ8hDY5QsLN8S0SNXuPjmjV8CO0sdYwRyP8kpvnTHUsBmLVdBLjf96nTiIvsmSXPN9pRAqjjPFEkXIcpertiPyvK_tKs4nUjWGC1HKKhgCVtXADhD4PM76NhtDBmMhQX6-EfS_01S4LPc.i3DWCPy5VbBlpI_-dmMBGIcwmJ2wUI02Y6THsq_LOXQ&dib_tag=se&keywords=petit+pays&qid=1751444500&s=books&sprefix=petit+pays%2Cstripbooks%2C164&sr=1-1) de Gaël Faye Transcript Judith: [0:17] Bonjour Hélène. Hélène: [0:19] Salut Judith, salut tout le monde. Judith: [0:22] Comment ça va aujourd'hui ? Hélène: [0:23] Ça va bien et toi ? Judith: [0:25] Ça va, ça va. Aujourd'hui, j'aimerais qu'on rentre directement dans le vif du sujet qui m'a été inspirée par le message que l'on a reçu de la part de Francesco. Hélène: [0:37] Alors, on va commencer par écouter ce message. Francesco: [0:40] Salut Hélène, salut Judith. Tout d'abord, merci pour votre travail. Cela m'a beaucoup aidé à progresser en français. Ensuite, je voudrais partager mon avis sur votre récent podcast sur l'échec que j'ai trouvé très intéressant. Dernièrement, je me suis rendu compte à quel point les idées reçues des autres peuvent fausser notre regard sur les mots et sur nous-mêmes. Je suis au chômage depuis deux ans et quand j'ai perdu mon travail, tout le monde a exprimé une sorte de deuil pour moi, parce qu'il était bien renuméré, avec beaucoup de bonus, etc. Et ça me fait un peu réfléchir à quel point les gens sont apparemment obsédés par l'argent, par la stabilité économique. Pourtant, la plupart poursuivent des valeurs qui ne sont pas vraiment les leurs, comme acheter une maison, avoir un bon travail, etc. Et évidemment, c'est possible que, quand on échoue, on devrait d'abord réfléchir si c'était vraiment un échec ou juste une tentative de se découvrir soi-même et de chercher ce qu'on veut vraiment de la vie. A priori, de ce que les gens vont chercher habituellement. Merci pour votre attention. Hélène: [2:02] Merci pour ce message, Francesco. Très sage, je pense. On voit que tu as pris beaucoup de recul sur ce qui t'est arrivé. Et c'est vrai que ça pose une question un peu taboue, un peu difficile à explorer parce que ça remet beaucoup de choses en question. Et donc, je suis très contente que ce message t'ait donné l'idée qu'on parle de ça aujourd'hui. Judith: [2:26] Eh bien, du coup, c'est parti. Et encore merci Francesco pour ton message. Support Easy French and get interactive transcripts, live vocabulary and bonus content for all our episodes: easyfrench.fm/membership

Show DescriptionChris reflects on CSS Day in Amsterdam, allowing languages to grow with nonstandard elements, naming things continues to be hard, shapes are going to get weird on the web, HTML includes get stirred up, thoughts on CSS mixins, and Dave's blogging about resizing text fun. Listen on Website →Links Understanding CSS corner-shape and the Power of the Superellipse – Frontend Masters Blog CSS Functions and Mixins Module explainers/declarative-partial-document-updates.md at main · noamr/explainers · GitHub Houdini APIs - Web APIs | MDN Inverse text-sizing based on text-length with attr() - daverupert.com Fit-to-Width Text: A New Technique inverse text-sizing with attr - bigtext.js style - contenteditable dealio ShopTalk Show | creating Podcasts about building websites | Patreon Sponsors

Jerod is joined by Carson Gross, the creator of htmx –a small, zero-dependency JavaScript library that he says, "completes HTML as a hypertext". Carson built it because he's big on hypermedia, he even wrote a book called Hypermedia Systems. Carson has a lot of strong opinions weakly held that we dive into in this conversation.