Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. To get the attention of your target audience, the content you create has to be creative and not be perceived as boring. However, before getting to the point of creating content that gets your audience's attention, you must write content that enables search engines to rank your website. Today, Katrina talks about what type of content ranks on Google. Show NotesConnect With: Katrina McKinnon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. Though it is getting much more difficult to differentiate between AI-generated content and content created by a human, the differences still prevail. Firstly, AI doesn't do as well on analogies, metaphors, and stories, as humans do, but these nuances are ultimately what compels people to take an interest in your content. Today, Katrina talks about the human touch versus AI copywriters. Show NotesConnect With: Katrina McKinnon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. The digital shopping experience today is more based on trust than it has ever been. So, while conversion tactics like button color aren't likely to work as well, what potential customers and Google are looking for is your social proof of the buying experience. Today, Katrina talks about creating high-performance eCommerce content. Show NotesConnect With: Katrina McKinnon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Geoff Atkinson, Founder and CEO of Huckabuy, looks into how Google's speed update will impact your website. To ensure that your website is performing well, it's important to regularly monitor your page speed and other important metrics related to your website's performance. Thankfully, Google's Search Console has evolved to allow you to identify page speed and other core web vitals issues. Today, Geoff discusses how to react to search console alerts. Show NotesConnect With: Geoff Atkinson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Geoff Atkinson, Founder and CEO of Huckabuy, looks into how Google's speed update will impact your website. Slow page speed often takes a while to be identified by companies as it usually goes unnoticed until it starts impacting results. While most immediately turn to their engineering teams for a solution, when the issue persists, they start looking for external solutions such as Huckabuy. Today, Geoff discusses how to handle bad core web vitals scores. Show NotesConnect With: Geoff Atkinson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Geoff Atkinson, Founder and CEO of Huckabuy, looks into how Google's speed update will impact your website. Google's Page Experience update in 2022 indicates just how serious Google is about page speed and improving user experience. However, less than half of all websites are passing core web vitals, but the sites that are passing are reaping the benefits and receiving more traffic as a result. Today, Geoff discusses Google's experience update and how it changes the need for speed. Show NotesConnect With: Geoff Atkinson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Harkins, Director of SEO and Content at CoStar, discusses scaling your enterprise SEO team to support both product and content. When SEO and content are under marketing, there can be some difficulty getting SEO recommendations implemented. However, when they are under product, it becomes a lot easier to work directly with developers to drive the ideal user experience. Today, Craig dives into how Apartments.com leverages SEO within their organization. Show NotesConnect With: Craig Harkins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Harkins, Director of SEO and Content at CoStar, discusses the evolution of SEO career development. We've gotten to the point where we know that SEO has to be a part of product management. However, unlocking SEO growth on enterprise sites requires matrix management skills as it involves working with various partners across the organization to prioritize SEO. Today, Craig dives into career development in SEO. Show NotesConnect With: Craig Harkins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bernadette Nixon, CEO of Algolia, shares 2023 SEO predictions. As we look ahead to developments in 2023, it is clear that advances in AI will continue to shape the SEO landscape. Companies that fail to become AI-powered risk getting left behind, as the race for better and more efficient search capabilities heats up. Today, Bernadette discusses 2023 SEO retail predictions. Show NotesConnect With: Bernadette Nixon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bernadette Nixon, CEO of Algolia, examines the transformation of semantic search through AI. As technology advances, so too does the way we search for information. Semantic search is the next step in this evolution, utilizing AI to understand the intent behind a user's query and deliver more accurate and relevant results. Today, Bernadette discusses the evolution of semantic search. Show NotesConnect With: Bernadette Nixon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. It simply isn't enough to just create a piece of content, send it off to a journalist, and expect that they'll republish it. To build authority and actually compel them to republish your content, it needs to be compelling and valuable to the publisher and their audience. Today, Amanda discusses earning links through newsworthy content. Show NotesConnect With: Amanda Milligan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Content syndication means many things in many different circles, but its power cannot be ignored. In the content marketing world, getting your content republished by reputable publications is a big authority signal to both consumers and Google. Today, Amanda discusses the power of content syndication. Show NotesConnect With: Amanda Milligan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amanda Milligan, Head of Marketing at Stacker, explores maximizing the reach and impact of your content. Often, our approach to link building is just to try to secure as many links as possible in an effort to build credibility and authority. However, link building really boils down to quality over quantity, and getting cited by the right publication is a step in the right direction towards building authority with Google and the public. Today, Amanda discusses building brand authority with content. Show NotesConnect With: Amanda Milligan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Shotland, Local SEO Guide CEO and SEO consultant, discusses domain cannibalization. Sometimes, a big dip in SEO performance of a website just requires a one minute fix, while other instances will take you down rabbit holes. Ultimately, figuring out how to turn that performance around begins with understanding how Google values your website. Today, Andrew talks about how you go from tanked to ranked and his SEO first aid kit. Show NotesConnect With: Andrew Shotland: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Shotland, Local SEO Guide CEO and SEO consultant, discusses domain cannibalization. As SEOs, the majority of our time is spent figuring out what the problem is, and doing so creatively. When we are working with enterprise brands, we must consider not only how our own domains compete with each other, we must consider how search engines analyze them as well. Today, Andrew talks about multi-domain cannibalization. Show NotesConnect With: Andrew Shotland: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The idea of technical SEO only being a tool that measures the health of your website for SEO purposes is shifting. SEOs today need to seek out tools that provide an all-encompassing assessment of the health of their websites in order to implement changes that will drive positive outcomes. Today, Craig discusses innovation in search tools. Show NotesConnect With: Craig Dunham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The restrictions on third-party data have made it more challenging for eCommerce brands to find and target potential customers through channels like Google ads and social media. As a result, search engine visibility and first-party data collection have grown in importance for eCommerce companies. Today, Craig discusses eCommerce's search-first mindset. Show NotesConnect With: Craig Dunham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. CEOs and marketing leaders are constantly looking for ways to lower the cost of acquiring customers. However, digital ads are expensive and provide diminishing returns, while investments in organic growth provide a more sustainable method of acquiring customers in the long run. Today, Craig discusses why the C-Suite must understand SEO. Show NotesConnect With: Craig Dunham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what's happening in SEO news. As advertising costs remain high and the future of first-party data is uncertain, 2023 is expected to be SEO's year. While SEO isn't free of cost, it's proving to be the best alternative for advertising as companies like Apple and Google search for ways to make advertising cheaper and more effective. Today, Jordan talks about predictions for SEO in 2023. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lauren Matricardi, Director of Content and SEO at Landing, talks about SEO career paths. SEO provides valuable insights into consumer behavior, which can be used to inform marketing strategies and tactics. In addition, SEO can be integrated with other marketing efforts, such as paid advertising, to help improve the overall user experience and drive conversions. Today, Lauren discusses why SEO skills are applicable in other marketing roles. Show NotesConnect With: Lauren Matricardi: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lauren Matricardi, Director of Content and SEO at Landing, talks about SEO career paths. When transitioning from agency to in-house SEO, the process can be challenging. However, adapting to a new organization, its existing processes, and systems, offers opportunities for learning and growth. Today, Lauren discusses transitioning from agency to high-growth startup SEO. Show NotesConnect With: Lauren Matricardi: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bernard Huang, Co-Founder of Clearscope, examines content and SEO. There's no denying that backlinks and page speed are crucial for helping a new website gain visibility on search engines. However, as a website begins to rank for its desired topics, the focus should shift to creating content that would prompt Google to direct users to your website. Today, Bernard discusses content strategy versus SEO strategy. Show NotesConnect With: Bernard Huang: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bernard Huang, Co-Founder of Clearscope, examines AI content. AI content may not be able to generate novel ideas, but when it comes to SEO, it can be a helpful tool to generate ideas and free up writer's block. However, in an age where there's an explosion of mediocre text-based content, brands that want to stand out are exploring video and maintaining existing high-performing content. Today, Bernard discusses AI content in SEO. Show NotesConnect With: Bernard Huang: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Dreyer, CEO of Rankings.io, examines SEO within the legal space. When it comes to personal injury lawyer SEO, your ability to rank on Google's first page comes down to your content. Unlike other verticals where there are a high number of transactional keywords that drive heavy search volume, personal injury lawyer SEO only has a few, so the competition is high. Today, Chris discusses personal injury lawyer SEO. Show NotesConnect With: Chris Dreyer: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, takes a thorough look at the current job market in the SEO industry. Layoffs have been a concern in the job market due to the uncertain economic climate. However, the SEO job market continues to grow as SEO skills are being sought after in a wider range of positions, rather than just being focused on individuals with specific SEO titles. Today, Tyson uses his team's SEO hiring database to understand who's getting paid in the SEO space. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Kaufmann, Co-Founder and CEO of SEOcrawl, examines global concepts of SEO in education. Success in the field of SEO is not solely based on years of experience and technical knowledge. In fact, SEO seniority often boils down to one's interpersonal skills and how you treat others on your team. Today, David discusses global concepts around SEO and education. Show NotesConnect With: David Kaufmann: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Kaufmann, Co-Founder and CEO of SEOcrawl, examines automated SEO reporting. In the wild world of SEO, where algorithms are constantly changing, the only thing that stays the same is the need for an efficient, effective strategy. The key to success in this ever-evolving field is a healthy balance of human insight and automation. Today, David discusses automated reporting. Show NotesConnect With: David Kaufmann: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what's happening in SEO news. SEO is a valuable organic growth channel that relies on creating valuable content to attract and retain customers. And, as other marketing channels faced challenges due to privacy policies and the upcoming deprecation of cookies in Chrome in 2022, there was increased recognition of the value of SEO. Today, Jordan talks about what happened in 2022 in the world of SEO. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what's happening in SEO news. Google has been on a roll in 2022 with various iterations of its helpful content update. The reality is that Google is getting even better at figuring out the authenticity of product reviews, FAQ content, and summary statements in pages, and SEOs will need to pay closer attention to those content assets in 2023. Today, Jordan talks about Google's recent holiday algorithm update. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dmitrii Kustov, Managing Director at Regex SEO, looks into technical SEO. Google's search ranking algorithms have evolved significantly in recent years, with a shift towards relying on artificial intelligence (AI) to determine the best results for users. While the algorithms used to be predetermined by engineers, they now use a variety of signals and metrics to determine the most relevant and useful results. Today, Dmitrii discusses what Google engineers don't want you to know about rankings. Show NotesConnect With: Dmitrii Kustov: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dmitrii Kustov, Managing Director at Regex SEO, looks into technical SEO. At its core, search engine optimization is about optimizing a website to rank well in search engine results and provide a good user experience. While many SEOs try to separate the two concepts, Google and other search engines will continue to highlight the websites that take a holistic approach to website design. Today, Dmitrii discusses optimizing for humans versus optimizing for search engines. Show NotesConnect With: Dmitrii Kustov: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michael Ramirez, Founder of Evisio LLC, looks into managing SEO clients. While we all know that SEO is important for any business with a website, younger consultants and agencies may not have a solid process in place yet to acquire, manage, and scale clients. However, Evisio was built for these newer consultants and agencies that want to run SEO as a service and need an internal process. Today, Michael discusses providing high-quality SEO at scale. Show NotesConnect With: Michael Ramirez: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Acquiring New SEO Clients -- Michael Ramirez // evisio LLC. Show NotesConnect With: Michael Ramirez: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. Securing a spot at the top of the search results isn't just about optimizing product and category pages. For eCommerce sites, building domain authority boils down to purpose-driven SEO campaigns that align with your brand and enable content partnership outreach opportunities. Today, Dale discusses purpose-driven SEO. Show NotesConnect With: Dale Bertrand: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. When people start doing SEO and optimizing product pages, blogging is usually the go-to for content generation. Fortunately, there are a myriad of other interesting ways to approach content creation that address the need for unique content, without having to create tons of unique content. Today, Dale discusses eCommerce SEO beyond core web vitals. Show NotesConnect With: Dale Bertrand: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. Google's algorithm has become alarmingly astute at understanding user intent and matching the right content to that intent. In an effort to continue driving business results as Google's algorithm updates increase in frequency, SEOs must focus on serving customer needs first. Today, Dale discusses Google's AI changes and how they impact your SEO. Show NotesConnect With: Dale Bertrand: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eric Ritter, CEO and Founder of Digital Neighbor, talks about social media, personal branding, and SEO. When you're looking for ways to scale and grow your business, personal branding can increase your company's credibility. If we can become subject matter experts outside of our companies and agencies, we can actually expand the market reach of our business's offerings and grow the business. Today, Eric discusses improving SEO with personal branding. Show NotesConnect With: Eric Ritter: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eric Ritter, CEO and Founder of Digital Neighbor, talks about social media, personal branding, and SEO. While your website still remains the hub you should be driving traffic to, your SEO content strategy must include content for social platforms. Consumers are not just using social media platforms for product discovery, they're making purchases, looking up local restaurants, and using social media platforms as search engines. Today, Eric discusses whether social media is the new search engine. Show NotesConnect With: Eric Ritter: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steffen Hederbrandt, CMO and Co-Founder of Dreamdata.io, talks about content and revenue drivers in B2B businesses. When it comes to connecting deals and revenue attribution to SEO, it can be challenging to get a real revenue number that can be related to investment into projects. However, Dreamdata built an account-based data model that contains all of the touchpoints a business has with an account to provide one holistic customer journey view. Today, Steffen discusses deal and revenue attribution for SEO. Show NotesConnect With: Steffen Hdebrandt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steffen Hederbrandt, CMO and Co-Founder of Dreamdata.io, talks about content and revenue drivers in B2B businesses. In B2B marketing, the buyer journey isn't linear, so it can be challenging to connect our activities to the revenue made. The value of content is often misunderstood, but Dreamdata.io is attempting to make this process a lot easier for SEOs and B2B businesses. Today, Steffen discusses content as a revenue driver. Show NotesConnect With: Steffen Hdebrandt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tom Wells, Co-Founder of Wells & Harris, talks about the changes and power of SEO data. Many early-stage startups make the mistake of focusing solely on performance marketing without investing in long-term growth strategies. However, without a holistic marketing strategy that incorporates organic search, many of these companies are unable to continue to grow and scale their businesses. Today, Tom discusses why 1% of domains own 99% of the market share. Show NotesConnect With: Tom Wells: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tom Wells, Co-Founder of Wells & Harris, talks about the changes and power of SEO data. SEO is often undervalued in comparison to paid search even though the ROI from organic search can be phenomenal when it's done well. If clickthrough rates are any indication, it's imperative that brands invest in SEO, but it must be done strategically for positive results. Today, Tom discusses SEO spend allocation to own your niche. Show NotesConnect With: Tom Wells: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO's biggest movers, shakers, and slackers in November. Black Friday hasn't been the same since the pandemic, and SEOs can no longer just focus on the Black Friday sale page to capture search demand. In fact, brands that took this approach to Black Friday were overshadowed by those that understood that Black Friday has become a sales period. Today, Tyson discusses this month's SEO winners and losers. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Erin Sparks, host of EDGE of the Web podcast and President of Site Strategics, talks about podcasting SEO and content marketing. Google's intent has always been serving consumers with the best information, not bringing traffic to websites. While that may seem at odds with our SEO goals, there is a way to build your entity's relationship with Google by understanding the questions that people are asking. Today, Erin discusses entity SEO. Show NotesConnect With: Erin Sparks: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Erin Sparks, host of EDGE of the Web podcast and President of Site Strategics, talks about podcasting SEO and content marketing. We're seeing the beginning of Google making radical changes to the SERP and an increase in the ways brands and entities can dominate the SERP. Rather than going directly into your sales funnel, consumers are looking for information about your brand on different websites, and the SERP is changing to accommodate these shifts in content consumption patterns. Today, Erin discusses omnichannel assets that educate Google. Show NotesConnect With: Erin Sparks: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Austin Armstrong, Co-Founder & CEO of Sociality Pro, discusses social media's relationship with search. When you're looking for organic, fast and cost-effective ways to grow your brand's visibility online, Google can no longer be the only focus. While it can take up to a year to see any significant growth results from organic SEO, social media platforms like TikTok offer great opportunities to achieve much faster organic growth. Today, Austin talks about merging your SEO and social media efforts. Show NotesConnect With: Austin Armstrong: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Austin Armstrong, Co-Founder & CEO of Sociality Pro, discusses social media's relationship with search. The difference between TikTok and social media platforms like Instagram and Facebook boils down to its algorithm. TikTok's algorithm focuses on reaching new audiences, and companies that joined the platform are enjoying massive organic growth. Today, Austin talks about TikTok for SEO. Show NotesConnect With: Austin Armstrong: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve Toth, CEO and Lead Strategist at SEO Notebook, talks about keyword verticalization. There are many different ways that people search for keywords and you want the pages on your website to rank for as many relevant keywords as possible. Because Google prioritizes topic-based content, keyword verticalization is an effective strategy to gain topical relevance around a particular topic or keyword. Today, Steve discusses how keyword verticalization can be applied to your SEO practices. Show NotesConnect With: Steve Toth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve Toth, CEO and Lead Strategist at SEO Notebook, talks about Google Search Console API and Python. While Google Search Console is an invaluable tool for SEOs when it comes to providing data about users and diagnosing traffic and other SEO issues. While a lot of the data is not accessible from the UI, the API can be used to access this hidden data and extract all that valuable search data that is available. Today, Steve discusses why users should be diving into Search Console via API and using Python to automate the things they're using from it. Show NotesConnect With: Steve Toth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ryland Bacorn, Principal Product Manager of SEO at Realtor.com, discusses enterprise SEO. Traditionally, most SEO teams operated within marketing teams, and this is still an ideal structure for smaller websites. However, when it comes to SEO for large websites like those in the eCommerce or travel industry, it's important to be in the product org in order to get big-impact SEO fixes deployed. Today, Ryland looks into how enterprise SEO varies by industry. Show NotesConnect With: Ryland Bacorn: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ryland Bacorn, Principal Product Manager of SEO at Realtor.com, discusses Core Web Vitals and performance. When you've optimized for Core Web Vitals, you're not only helping your website gain more recognition in the SERPs, but you're also providing your audience with a seamless browsing experience. But, what is our role as SEOs in diagnosing and articulating Core Web Vitals issues to dev and engineering teams? Today, Ryland looks into how Core Web Vitals is actually performance. Show NotesConnect With: Ryland Bacorn: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.