Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Go-to-market efficiency has declined from 78% to 47%. Liza Adams, AI Advisor and Go-to-Market Strategist at GrowthPath Partners, brings 25+ years of CMO-level experience across Silicon Valley tech giants including Juniper Networks, Pure Storage, and Smartsheet to address this critical challenge. Adams introduces her visibility-sentiment-recommendation framework for AI marketing success, emphasizing that showing up in AI search results is merely the foundation—brands must ensure credible sentiment and appropriate recommendations for ideal customer scenarios. She advocates for reimagining workflows beyond automation to leverage AI's unique capabilities in synthesizing multi-source market intelligence and maintaining consistent context across vast data sets.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise marketers struggle with AI visibility despite 47% go-to-market efficiency decline. Liza Adams, AI advisor and go-to-market strategist at GrowthPath Partners, brings 25+ years of Silicon Valley marketing leadership experience across major tech companies including Juniper Networks, Pure Storage, and Smartsheet. The discussion reveals Adams' three-layer framework for AI marketing success: visibility (showing up in AI search), sentiment (ensuring believable and credible messaging), and recommendation (being suggested for ideal customer situations and problems).See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise marketers struggle with declining go-to-market efficiency—now just 47% effective. Liza Adams, AI advisor and former CMO at major tech companies including Pure Storage and Smartsheet, shares proven frameworks for rebuilding customer trust in the AI era. The discussion covers her three-layer trust framework (visibility, sentiment, and recommendation), strategic approaches to ungating content for AI discoverability, and implementing "people-first AI forward" transformation methodologies that prioritize human upskilling over workforce reduction.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI search has fundamentally altered buyer behavior, with 47% of go-to-market spending now yielding diminished returns. Liza Adams, AI Advisor and Go-to-Market Strategist at GrowthPath Partners, brings enterprise marketing transformation expertise from leadership roles at Pure Storage, Smartsheet, and major tech companies. The discussion covers her three-layer GEO framework addressing visibility, sentiment, and recommendation optimization, plus strategic approaches for building authentic customer trust through ungated content and community engagement rather than traditional lead generation tactics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

80% of sources cited by AI systems don't appear in Google's top results. Karl Kleinschmidt, founder at Data Marketing Group and 18-year SEO veteran, shares proven strategies for optimizing content for LLM visibility across enterprise-scale data systems. The discussion covers fan out analysis methodology for mapping user intent beyond traditional keywords, local SEO adaptation frameworks for AI-powered discovery, and custom tool development strategies for tracking LLM citations and performance data.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

80% of AI-cited sources don't appear in Google's top results. Karl Kleinschmidt, founder of Data Marketing Group and 18-year SEO veteran, shares how his enterprise clients are adapting content strategies for LLM optimization across large-scale data systems. The discussion covers fan out analysis for mapping user intent beyond traditional keywords, local rank tracking methodologies that account for AI Overview variations across verticals, and custom tool development frameworks that integrate multiple LLM platforms for scalable content brief creation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

80% of AI-cited sources don't appear in Google's top results. Karl Kleinschmidt, founder of Data Marketing Group with 18 years of SEO experience, shares proven frameworks for optimizing content for LLM citation and local AI discovery. The discussion covers fan-out analysis for mapping user intent beyond keywords, cluster-based content strategies that connect business objectives to AI-driven search behavior, and custom tool development approaches that leverage multiple LLM platforms for competitive advantage in enterprise search programs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

80% of AI-cited sources don't appear in Google's top results. Karl Kleinschmidt, founder at Data Marketing Group and 18-year SEO veteran, shares how his enterprise clients are adapting content strategies for LLM optimization across local and national campaigns. The discussion covers fan out analysis for mapping user intent beyond keywords, cluster-based content frameworks for enterprise-scale implementations, and custom data collection systems that integrate Search Console with LLM performance tracking.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

80% of AI-cited sources don't appear in Google's top results. Karl Kleinschmidt, founder at Data Marketing Group and 18-year SEO veteran, has developed systematic approaches for LLM optimization across enterprise-scale local SEO programs. The discussion covers fan-out analysis methodology for mapping user intent beyond traditional keywords, multi-LLM data collection frameworks using Claude projects and Gemini validation, and local rank tracking strategies that account for geographic personalization in AI-powered search results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI search algorithms prioritize third-party validation over self-promotional content. Whitney Hart, Chief Strategy Officer at Avenue Z, reveals how enterprise brands must orchestrate multiple validation signals to achieve AI visibility. The discussion covers unified third-party validation frameworks that align consumer reviews, analyst reports, and expert citations with overarching brand strategy, plus tactical approaches for breaking down marketing silos that dilute validation signals across AI search platforms.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Third-party validation signals matter more in AI search than traditional Google rankings. Whitney Hart, Chief Strategy Officer at Avenue Z, reveals how enterprise brands must align cross-functional teams to build authentic authority that AI systems recognize and trust. The discussion covers integrated validation frameworks spanning consumer reviews, analyst reports, and earned media, plus strategic alignment methodologies that prevent siloed marketing teams from diluting brand credibility across AI-powered search experiences.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Third-party validation signals now outweigh content optimization in AI search rankings. Whitney Hart, Chief Strategy Officer at Avenue Z, reveals how enterprise brands must shift from content-centric to citation-focused SEO strategies. The discussion covers unified third-party validation frameworks across consumer reviews, analyst reports, and expert citations, plus strategic alignment methodologies that prevent siloed marketing teams from diluting brand authority signals.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Third-party validation signals outweigh traditional SEO optimization in AI search algorithms. Whitney Hart, Chief Strategy Officer at Avenue Z, explains how AI systems prioritize external trust indicators over self-promotional content. The discussion covers integrating consumer reviews, analyst reports, and earned media into unified brand strategies. Hart outlines frameworks for aligning cross-functional marketing teams to deliver consistent validation signals that AI systems recognize and reward.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Third-party validation now outweighs traditional SEO metrics in AI-driven search results. Whitney Hart, Chief Strategy Officer at Avenue Z, reveals how enterprise brands must shift from self-promotional content to earning external credibility signals. The discussion covers frameworks for coordinating consumer reviews, analyst reports, and expert citations across previously siloed marketing teams. Hart outlines strategic approaches for aligning third-party validation with overarching brand messaging to build the trust signals that AI systems prioritize over traditional on-page optimization.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Third-party validation signals matter more in AI search than traditional Google rankings. Whitney Hart, Chief Strategy Officer at Avenue Z, explains how enterprise brands must align consumer reviews, analyst reports, and earned media to build AI-discoverable authority. The discussion covers integrated validation frameworks that break down marketing silos and strategic approaches for positioning brand credibility across AI search systems.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Companies are treating AI adoption as the finish line when it's actually the starting line. Holly Enneking, Vice President of Marketing at Markup AI, explains how enterprises can leverage AI beyond basic content generation to drive measurable content performance improvements. The discussion covers strategic frameworks for AI implementation that extend past initial content creation and tactical approaches for maximizing AI's role in comprehensive content optimization workflows.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI adoption is the starting line, not the finish line for content strategy. Holly Enneking, Vice President of Marketing at Markup AI, reveals how companies are limiting their AI potential by focusing solely on content generation. She outlines strategic frameworks for leveraging AI beyond initial content creation and discusses advanced implementation approaches that maximize AI's content optimization capabilities across the entire marketing funnel.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Companies treat AI adoption as the finish line when it's actually the starting line for content optimization. Holly Enneking, Vice President of Marketing at Markup AI, reveals how enterprises can leverage AI beyond basic content generation to drive measurable results. She outlines strategic frameworks for expanding AI applications across content workflows and identifies untapped opportunities for AI-powered content optimization that most marketing teams overlook.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise teams treat AI content generation as the finish line rather than the starting line. Holly Enneking, Vice President of Marketing at Markup AI, reveals how companies can leverage AI beyond initial content creation to drive measurable content performance improvements. The discussion covers strategic frameworks for post-generation AI optimization and scalable approaches to content enhancement that extend far beyond traditional generation workflows.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Companies are treating AI adoption as the finish line when it's actually the starting line. Holly Enneking, Vice President of Marketing at Markup AI, reveals how enterprises are missing strategic opportunities by limiting AI to basic content generation. The discussion covers advanced AI applications beyond initial content creation and frameworks for maximizing AI's strategic value throughout the content lifecycle.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise teams struggle with AI content quality at scale. Holly Enneking, VP of Marketing at Markup AI, brings proven experience scaling content operations across multiple B2B companies from startups to $100M+ enterprises, including successful SEO-driven lead generation programs. The discussion covers implementing Content Guardian agents for automated brand voice and accuracy validation, establishing publish-ready checklists that separate objective compliance checks from subjective editorial decisions, and building guardrails that enable teams to focus human expertise on strategic differentiation rather than manual quality control.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

80% of businesses starting SEO focus on content before technical foundations. Jade Pruett, founder of Hello SEO, has built a transparent, ROI-driven agency helping small businesses turn Google and AI search into measurable revenue through fundamentals-first strategies. She discusses why technical SEO should precede on-page optimization, how meta descriptions have regained importance in AI search environments, and her framework for tracking conversions over vanity metrics like traffic volume.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Technical SEO remains the critical foundation despite AI transformation. Jade Pruett, founder of Hello SEO, helps small businesses achieve measurable revenue growth by combining fundamental SEO practices with modern AI optimization strategies. She discusses why indexation and crawlability must precede advanced tactics, how meta description optimization has evolved beyond traditional character limits, and why conversion tracking trumps vanity metrics like traffic volume in today's personalized search landscape.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

73% of SEO professionals still rely on outdated ranking metrics. Jade Pruett, founder of Hello SEO, has built a transparent, ROI-driven agency helping small businesses convert both Google and AI search into measurable revenue through fundamental optimization practices. The discussion covers why meta descriptions and titles should prioritize straightforward clarity over character limits, how conversion attribution from organic traffic remains the most reliable KPI while LLM-sourced traffic data proves unreliable, and why technical SEO foundations must precede content optimization to ensure proper indexation and crawlability.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

70% of SEO professionals overcomplicate basic optimization tactics despite fundamentals driving majority results. Jade Pruett, founder of Hello SEO, has built a transparent, ROI-driven agency helping small businesses convert both Google and AI search into measurable revenue through simplified approaches. The discussion covers why meta descriptions and titles don't need complex character limits or outdated formatting rules, how AI search delivers higher-qualified leads through enhanced personalization, and why conversion tracking trumps traffic metrics in modern search measurement.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise SEO teams struggle to balance AI optimization with foundational tactics. Jade Pruett, founder of Hello SEO, has built a transparent, ROI-driven agency that helps small businesses convert both Google and AI search into measurable revenue through strategic fundamentals. The discussion covers why meta descriptions and titles should prioritize clarity over character limits, how conversion tracking trumps traffic metrics in the AI era, and why technical SEO provides the strongest foundation for modern search visibility across all platforms.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Airbnb, reveals why most SEO teams are optimizing pages while visibility is won elsewhere through reviews, Reddit threads, and community-driven content. The discussion covers transitioning from traffic-focused metrics to share of voice and citation tracking, implementing systematic change management processes for stakeholder buy-in on new measurement frameworks, and developing meta-thinking skills to navigate AI transformation without losing strategic focus.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Airbnb, reveals why most SEO teams are optimizing pages while visibility is won elsewhere. He discusses the shift from evergreen content to mini-products and research, implementing share of voice metrics over absolute measurements, and building systematic approaches to test AI-driven opportunities before full investment.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Airbnb, shares how enterprise teams are winning visibility in AI-driven search environments. The discussion covers transitioning from traffic-focused metrics to share-of-voice measurements, implementing capacity-based budget allocation over output-driven spending, and developing meta-thinking skills to navigate constant industry transformation while building authority beyond owned domains.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

85% of brand mentions now come from third-party sources, not your website. Kevin Indig, Growth Advisor to over 40 companies including G2, Ramp, and Airbnb, reveals why most SEO teams are optimizing pages while visibility is won elsewhere. He discusses the critical shift from absolute metrics to relative share-of-voice measurements, the framework for testing AI visibility assumptions before over-investing, and why meta-thinking skills become essential when automation capabilities can distract from strategic priorities.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Airbnb, reveals why most SEO teams are optimizing pages while visibility is won elsewhere—in reviews, Reddit threads, and community-driven content. The discussion covers transitioning from traffic-based metrics to share of voice and citation tracking, implementing capacity-based budget allocation instead of output-driven spending, and building influence through mini-products and thought leadership rather than traditional evergreen content.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

53% of users don't return to Google AI mode after initial attempts, revealing a gap between AI search hype and actual behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from clickstream research and AI search performance data across major platforms. The discussion covers iPullRank's relevance engineering framework—encompassing AI information retrieval, content strategy, digital PR, and user experience optimization—plus three-tier measurement approaches that separate input metrics from channel performance and business outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

iPullRank's clickstream research reveals 53% of users abandon Google AI mode after first use. Garrett Sussman, Director of Marketing at iPullRank, shares data-driven insights from enterprise AI search behavior analysis and user adoption patterns across multiple search platforms. The discussion covers relevance engineering frameworks for multi-platform visibility, three-tier measurement strategies (input metrics, channel metrics, performance metrics), and audience-based content optimization for personalized AI search results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from developing relevance engineering frameworks that help brands navigate AI-driven search transformation. The discussion covers iPullRank's five-pillar relevance engineering model (AI information retrieval, content strategy, digital PR, user experience, and discoverability), three-tier measurement approach for AI search performance, and strategic frameworks for balancing Google's 16 billion daily searches against emerging AI platforms' growing influence.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

53% of users don't return to Google AI mode after initial attempts. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from analyzing clickstream data across AI search platforms and developing relevance engineering frameworks for Fortune 500 brands. The discussion covers iPullRank's three-tier measurement approach (input metrics, channel metrics, performance metrics), the five-pillar relevance engineering framework combining AI optimization with digital PR strategy, and reverse-engineering methodologies for understanding AI search biases and personalization patterns.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from analyzing clickstream data and developing relevance engineering frameworks for Fortune 500 clients. The discussion covers iPullRank's three-tier measurement approach (input metrics, channel metrics, performance metrics), the five-pillar relevance engineering framework for AI search optimization, and strategic audience segmentation techniques for navigating personalized AI search results across multiple platforms.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing leaders struggle to prove AI attribution ROI while competitors gain early advantages. Rahul Jain, CEO and co-founder at Noble, explains how his company helps enterprises transition from traditional healthcare sales approaches to faster-moving marketing attribution strategies. The discussion covers proactive positioning strategies for AI attribution implementation and competitive timing frameworks that prevent organizations from falling behind during the attribution maturation cycle.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

73% of marketing leaders lack clear AI attribution frameworks for GEO performance measurement. Rahul Jain from Noble demonstrates how enterprise teams can establish positioning advantages before attribution models mature, emphasizing the critical timing window for competitive differentiation. The discussion covers proactive market positioning strategies versus reactive attribution waiting, risk assessment frameworks for early AI adoption, and scalable measurement approaches that bridge current capabilities with future attribution requirements.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

73% of marketers still lack clear attribution for AI-driven brand mentions. Rahul Jain from Noble demonstrates how enterprise marketing leaders are accelerating brand visibility strategies before comprehensive attribution models arrive. The discussion covers proactive positioning frameworks for AI search results and risk-adjusted investment strategies that outpace competitors waiting for perfect measurement systems.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most marketing leaders delay AI search optimization due to limited attribution visibility in current analytics. Rahul Jain from Noble demonstrates how forward-thinking brands are building AI search presence now, before comprehensive measurement tools become standard. The discussion covers proactive positioning strategies for AI-generated results and timing frameworks for competitive advantage in emerging search formats.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing leaders who delay AI attribution strategies risk falling behind competitors by 12+ months. Rahul Jain from Noble demonstrates how enterprise teams can establish search presence before attribution clarity emerges, drawing from his transition from highly-regulated healthcare marketing to faster-moving sectors. The discussion covers proactive positioning strategies that capture market share during AI transition periods and competitive timing frameworks that prioritize early adoption over perfect measurement systems.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI search attribution remains unclear for 87% of marketing teams despite rapid adoption. Rahul Jain from Noble demonstrates how brands can't afford to wait for perfect measurement, having helped enterprise clients establish AI search presence before attribution models mature. The discussion covers proactive positioning strategies for uncertain attribution environments and risk-based decision frameworks for AI search investment without traditional ROI metrics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

73% of enterprise SEO teams lack custom data analysis capabilities. Celeste Gonzalez, SEO Testing Director at RicketyRoo and founder of the LA SEO Meetup Group, demonstrates how building proprietary Chrome extensions can unlock competitive insights that traditional platforms miss. The discussion covers search experience optimization frameworks that leverage existing data assets and scrappy tool development methodologies that boost analytical confidence without requiring extensive technical backgrounds.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Session recordings reveal user behavior patterns that rankings can't capture. Celeste Gonzalez from RicketyRoo demonstrates how enterprise SEOs can leverage existing behavioral data to optimize search experiences beyond traditional ranking metrics. The discussion covers building custom analytics tools to track user journey completion rates and implementing session recording analysis to identify conversion bottlenecks that standard SEO platforms miss.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most SEOs ignore session recordings despite having access. Celeste Gonzalez from RicketyRoo demonstrates how behavioral data reveals conversion gaps that traditional ranking metrics miss entirely. She outlines frameworks for analyzing user interaction patterns beyond page views and presents strategies for building custom tools that extract actionable insights from existing data sources.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Session recordings reveal user behavior that rankings can't capture. Celeste Gonzalez from RicketyRoo demonstrates how enterprise SEOs can leverage existing analytics data to build custom tools that uncover actionable insights beyond traditional platform limitations. The conversation covers search experience optimization frameworks that connect user behavior data with conversion outcomes, plus strategies for developing proprietary measurement tools when standard SEO platforms fall short of enterprise needs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

E-commerce teams waste resources tracking 300 million product variants when only top performers drive revenue. Katie Moro, Director of Managed Services at Productsup, has optimized 2.2 trillion products monthly for enterprise retailers navigating AI-driven commerce transformation. She reveals why brands must segment catalogs by KPIs rather than exposing entire inventories, demonstrates the readiness framework for agentic commerce platforms, and explains how structured product data with persona-based attributes creates competitive advantage in AI discovery channels.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI agents are reshaping product discovery for 2.2 trillion monthly products. Katie Moro, Director of Managed Services at Productsup, brings 15 years of e-commerce optimization experience from Channel Intelligence to Google Merchant Center to scaling enterprise product data strategies. She reveals the critical readiness KPI framework for AI commerce platforms, explains why exposing entire catalogs creates measurement chaos, and demonstrates how structured persona-based segmentation drives measurable results at the SKU level.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI platforms require strategic catalog segmentation to maximize performance outcomes. Katie Moro, Director of Managed Services at Productsup, shares her KPI-driven approach to product feed optimization that has proven effective across enterprise e-commerce implementations. She outlines a framework for aligning catalog segments with specific business objectives—whether prioritizing revenue-driving SKUs, new customer acquisition through fresh inventory, or traffic generation via high-engagement products. Moro emphasizes the critical importance of granular segmentation strategies that scale with measurable growth targets.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

E-commerce brands waste millions exposing entire product catalogs to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2 trillion products monthly and reveals how strategic catalog segmentation drives measurable AI commerce results. The discussion covers KPI-driven product prioritization frameworks, persona-based catalog segmentation strategies, and structured data optimization for agentic commerce platforms.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

E-commerce brands waste billions on unfocused product feeds sent to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2 trillion products monthly and previously served as a Google Shopping specialist, delivering measurable results for enterprise retailers navigating AI-driven commerce transformation. The discussion covers structured data readiness frameworks for agentic commerce platforms, KPI-driven catalog segmentation strategies that prevent the "send everything" trap, and household-level persona targeting methodologies that account for multi-device influence patterns within purchasing units.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.