Podcast appearances and mentions of marie haynes

  • 51PODCASTS
  • 184EPISODES
  • 41mAVG DURATION
  • ?INFREQUENT EPISODES
  • Dec 30, 2024LATEST

POPULARITY

20172018201920202021202220232024


Best podcasts about marie haynes

Latest podcast episodes about marie haynes

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Owner and SEO Expert at Marie Haynes Consulting Inc., Marie Haynes, discusses why LLMs (Large Language Models) are imperative in SEO. She explains how these models significantly enhance understanding and responding to user queries, which can improve a website's SEO performance. Marie emphasizes the importance of integrating LLMs into SEO strategies to stay ahead in a rapidly evolving digital landscape. Show NotesConnect With: Marie Haynes: LinkedIn // WebsiteThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Search with Candour
Judge rules that Google is a monopoly

Search with Candour

Play Episode Listen Later Aug 18, 2024 40:45


Mark & Jack are back in the studio to discuss the latest SEO news including Google's recent legal loss, recommendations coming to Google Search Console and the recent SERP volatility. Sponsors: Find the questions people also ask about your content with AlsoAsked - ⁠https://alsoasked.com/?utm=swcpodcast⁠ Get your free tickets for HIVE MCR on 29 August 2024 - ⁠https://hive-mcr.co.uk/?utm=swcpodcast⁠ Links & resources: Google is declared a monopoly by a federal judge https://www.likemind.media/judges-anti-trust-ruling-impact-googles-monopoly/ Marie Haynes breakdown of the Google documents https://x.com/Marie_Haynes/status/1820557751145074977 All 286 pages of the Google trial document https://www.documentcloud.org/documents/25032745-045110819896 The Verge's coverage of the Google antitrust trial https://www.theverge.com/2024/8/11/24216760/google-trial-monopoly-remedies-rivals Google Search Console recommendations https://developers.google.com/search/blog/2024/08/search-console-recommendations A lot of SERP volatility suggests a Google update is coming soon https://www.seroundtable.com/google-search-ranking-volatility-weekend-37878.html Chapters 00:00:00 - Intro 00:00:31 - Sponsor: AlsoAsked 00:02:17 - Sponsor: HIVE MCR 00:04:01 - Google is declared a monopoly by a federal judge 00:25:34 - Google Search Console recommendations 00:33:01 - High SERP volatility could mean a Google Core Update is coming soon

Adventures in Local Marketing
Marie Haynes on Embracing Search's AI Future, and Why We Should Be Excited

Adventures in Local Marketing

Play Episode Listen Later Jun 17, 2024 87:20


In this month's BUMPER EDITION of Adventures in Local Marketing, Claire speaks to AI and search expert Dr Marie Haynes about all (and we mean all) things Google and  AI. We cover how Google Gemini will underpin all of search going forward, dive into the Google API leaks, and take a detour to learn about a surprise meeting at Google I/O...It's the longest episode we've ever released and for good reason! It's a meaty topic with plenty to chew on, so step inside Marie's mind and get the most up-to-date insights on Google and AI today.PLUS we go live with this episode on the same day as Marie's brand-new book (and accompanying workbooks) 'SEO in the Gemini Era'. Check it out for yourself now: https://mariehaynes.com/gemini-era-seo/ Listen to learn:Why Marie thinks Google gave us the API leak data  on purpose, and what we should and shouldn't take away from itWhy and how Gemini goes beyond other large language modelsWhy SEOs shouldn't be scared of the future of AI and SEOWhat skills will still be important in  the new age of AI and searchHow the nature of search is changing, and how marketers can react to itHow to become resilient to changes, and actually benefit from themA whole lot more, including how advancements in wearables and brain-computer interfaces will change the future ResourcesSEO in the Gemini Era - The Story of How AI Changed Google Search, by Marie Haynes: https://mariehaynes.com/gemini-era-seo/The Creating Helpful Content Workbook, by Marie Haynes: https://marie-haynes-consulting-inc.ck.page/products/creating-helpful-contentGoogle's Quality Raters' Guidelines Book, by Marie Haynes: https://www.mariehaynes.com/product/quality-raters-guidelines/How to Use Bard, by Marie Haynes: https://www.amazon.co.uk/Learn-use-Bard-Prompts-skills-ebook/dp/B0CQBCYM2H/Google Devising Radical Search Changes to Beat Back A.I. Rivals: https://www.nytimes.com/2023/04/16/technology/google-search-engine-ai.htmlTed 2014: Larry Page on Google's robotic future: https://www.bbc.co.uk/news/technology-26658892Marie's Newsletter: https://www.mariehaynes.com/marie-haynes-newsletter/Marie's Podcast, Search News You Can Use: https://community.mariehaynes.com/spaces/12946477/feedMarie's Training Services: https://www.mariehaynes.com/trainingMarie's online community, The Search Bar: https://community.mariehaynes.com/feedFollow Marie on Twitter: https://x.com/marie_haynes

Entrepreneur's Enigma
Erin Sparks On Entrepreneurship, Video, SEO, And More SEO Goodness

Entrepreneur's Enigma

Play Episode Listen Later Jun 11, 2024 33:50


Erin Sparks is the owner and president of Site Strategics, a company he founded in 2004 specializing in high-end Web services for small and mid-sized businesses in the United States. His 25-year career in web technology straddles the IT and marketing professions, and includes 23 years of experience in search engine optimization (SEO). Site Strategics has been on the forefront of marketing technology for over 20 years and serves a diverse clientele throughout the Midwest and beyond. Erin has directed his organization toward omnichannel digital marketing tactics, utilizing an agile marketing approach which allows flexibility based on performance feedback, resulting in a positive return on investment. Erin is also the creative force behind the EDGE of the Web Radio podcast, which interviews recognized thought leaders in marketing and technology, and is broadcast weekly to a worldwide audience and has produced over 680 episodes over the last 13 years, building literacy among digital marketers and corporate executives. The EDGE of the Web podcast has established itself as the longest running and one of the top ranking SEO podcasts, showcasing top names in the digital marketing industry such as Britney Muller. Robert Rose, Jay Acunzo, Bruce Clay, Aleyda Solis, Joe Paluzzi, Marie Haynes, LiIy Ray, and Jason Barnard. Key Moments [04:41] Constantly wanting to learn, adding to podcast. [08:18] Interviews are informative but also entertaining. [12:09] Seth Goldstein ends up with unexpected username. [14:51] Started podcast, faced pushback, got call appease. [18:11] Google collects data from various touch points. [19:29] 25 years of experience in marketing. Old and digital. [22:46] Need to process frustrations but avoid distractions. [26:19] Digitize notes for convenience and accessibility. Find Erin Online https://www.facebook.com/erinlsparks https://twitter.com/erinsparks https://www.instagram.com/erinlsparks https://www.linkedin.com/in/erinsparks/ https://erinsparks.com/ https://edgeofthewebradio.com/ https://edgemedia.studio/ https://www.sitestrategics.com/ If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://s3th.me/@pch Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Niche Pursuits Podcast
Google March Core Update Complete: Here's the Winners and Losers

Niche Pursuits Podcast

Play Episode Listen Later May 3, 2024 63:11


Welcome back to another episode of the Niche Pursuits News Podcast! This week Spencer and Jared cover all the latest happenings in the SEO and content creation space and share their opinions and insight. Then they share some very interesting and inspiring side hustles they're working on, and they wrap things up with some weird niche sites. They jump into things with the news that Google's March Update is finally complete!  It finished rolling out on April 19th, and Spencer and Jared discuss the update in general, how long it took, and why its conclusion might not have been announced by Google until later.  They talk about Google's original ambitions with regard to the update and the feedback form they created as well as the site reputation abuse update that's going to get underway. They also discuss why nobody has recovered from the Helpful Content Update, whether Google even knows how someone might recover, and what this all means. They move on to discuss the winners and losers from the March 2023 Core and Spam Updates, looking at different types of traffic losses and naming some surprising sites on the list as well as looking at some of the winners. Of course, Amazon, Reddit, and YouTube come up, as do dictionary sites, Etsy, and Quora. Moving on, they share an article on HouseFresh about how it no longer appears in Google Search and how Google is killing independent review websites.  They show the article's graph, which reflects a giant 91% decline in traffic, and discuss interesting topics it covers, such as the rise of Forbes in Search and keyword swarming. Spencer and Jared then share a public plea from Marie Haynes for Google to help publishers hit by the update.  Why is this unusual? How does Jared summarize the situation? As for their Shiny Object Shenanigans, Spencer talks briefly about his Amazon Influencer Program side hustle.  He shares his earnings for the last 30 days and talks about his future plans for it. Although this project provides passive income, Spencer actually gave a highly detailed presentation as part of his Niche Pursuits Community program where he talked about all the work that went into the side hustle in the beginning.  Jared then goes on to talk about his Amazon Influencer side hustle, talking about the new videos he's uploaded in 2024 and his total earnings for March and April. How did he do? How do his stats measure up to Spencer's? He also talks about his most recent newsletters side hustle, which of the 2 is getting the most traction, his Facebook page lead generation strategy, and his current number of email subscribers. Tune in to hear more about his strategy. As for their Weird Niche Sites, Spencer goes first with Secret Fan Base, which takes a closer look at the story and clothes from well-known brand Banana Republic.  As the clothes are now more mainstream and mass produced, the site covers its original safari style and is created by a group of original fans. Although it doesn't get a ton of traffic, the site has a unique story and is a true labor of love. Jared shares his site, Passport Waiting Time, and shares some of the site's interesting aspects, like a forum. This DR27 site is ranking for 2k keywords and gets 3k in organic search traffic per month. They discuss potential strategies the site could use, its current monetization, and why they think the site wasn't impacted by Google's updates. That concludes another great episode of the Niche Pursuits News Podcast.  We hope you learned about the latest events in the space and that you're feeling inspired by the conversation. Ready to join a niche publishing mastermind, and here from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

The Market Your Genius Podcast
Building your business in 10 hours a week w/ Holly Marie Haynes | 278

The Market Your Genius Podcast

Play Episode Listen Later Feb 20, 2024 35:25


"You don't have to do everything at once. You don't need a fancy website, you don't have to post 100 times a day." This episode is an oldie but a goodie, Join Nikki Nash and Holly Marie Hayes as they discuss working 8 - 10 hours a week in a business. This episode originally aired on December 20, 2022. And stay tuned - next week kicks off the Blueprint To Your First Six Figures 3-Part Series. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. To get support from Nikki in reaching $10k/month in baseline revenue working with clients you love, DM Nikki "10k" on Instagram Additional Resources: 1. Market Your Genius Book  2. Nikki's Instagram 

Search News You Can Use - SEO Podcast with Marie Haynes
How AI gave me a business, took it away, and is now carving my future.

Search News You Can Use - SEO Podcast with Marie Haynes

Play Episode Listen Later Dec 4, 2023 47:21


How AI gave me a business, took it away, and is now carving my future. by Marie Haynes

Niche Pursuits Podcast
Winners and Losers of Google's Helpful Content Update + 2 Weird Niche Sites

Niche Pursuits Podcast

Play Episode Listen Later Sep 29, 2023 68:33


Welcome back to another episode of the Niche Pursuits News Podcast, where Spencer and Jared analyze the latest news in SEO, digital marketing, and website building and offer their unique insight. You won't want to miss this episode, especially if you were affected by Google's Helpful Content Update.  As the update has officially wrapped up, this week Spencer and Jared dedicate a lot of time to talking about its massive impact on the industry. They share common insights and important takeaways from 4 SEO experts: Lily Ray, Glen Gabe, Barry Schwartz, and Marie Haynes. According to the experts, this update, the 3rd and largest of its kind, looked at over-optimized content and the authenticity of reviews. It also potentially penalized websites with the blogroll on the homepage and sites using too many affiliate links with no context.  User experience is another big topic, with Google appearing to penalize sites that are poorly-designed, sites with broken links and, perhaps most importantly, sites with aggressive ads and pop-ups. They also speak about how data reporters have not picked up on the volatility of this update, how niche site owners have been extremely affected, and how UGC seems to have been rewarded as opposed to SEO content. They discuss the importance of building a brand on multiple platforms, the importance of verifiable credentials, and the need for content from trusted sources that is truly helpful. Jared and Spencer then talk about the possibility of recovering from the update and self-assessing your site using Google's guidelines, and they offer sage advice to website owners who have been negatively impacted by this update.  In the next portion of the podcast, they share and analyze real sites that have been positively affected by the update, talking about why they think that is and what they're doing right. They specifically look at sites in the finance and travel spaces. They also take a closer look at a few sites that have lost traffic following the update, in the travel niche. Don't miss their conclusions about the update, their opinion on the future of the industry, and their advice on moving forward for site owners. Although they dedicate the bulk of the podcast to talking about the update, they do speak briefly about their current side hustles in the Side Hustle Shenanigans portion of the podcast.  Spencer speaks about his AI website challenge and how some of those creators are already seeing a little bit of traffic. He'll also be hosting a second YouTube Live on Monday, October 2nd, along with an AI expert. Jared briefly talks about his Amazon Influencer side hustle and his Weekend Growth YouTube channel.   As for Weird Niche Sites, Spencer shares his: HowToPronounce, which is getting 1.4 million visitors per month, according to Ahrefs. It's ranking for lots of keywords with significant traffic, although it looks like it was hit by recent Google updates. Jared's site, I Might Be Funny, is a good example of UGC (but not SEO), as it amalgamates and shares content originally published on social media. Although it has a DR of just 6, it ranks for 4k keywords according to Ahrefs, some of which have significant traffic, and gets around 5k organic visitors per month. As always, talking about these weird niche sites allows Jared and Spencer to share some fantastic advice and inspiration when it comes to picking a niche and building websites. Tune in again next week when they bring their expertise to talk about the latest news in SEO and beyond. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Blogging with Lesli Peterson
Sep 2023 Helpful Content Rollout - what's changed

Blogging with Lesli Peterson

Play Episode Listen Later Sep 15, 2023 18:32


Yesterday Google announced a new HCU rollout! Let's discuss...There were 4 changes to the documentation that could impact a blogger, and I go over those for you in this episode.Do you have "third party content" on your site? Watch out.Do you have YMYL content? You can have it reviewed by an expert.Are you changing the update date without offering value? StopAre you removing old content to keep your site fresh? This one seems complicated.Also - correction. I said in this episode that I thought it was Search Engine Land that shared the documentation deltas... but it was actually Marie Haynes. THE INSIDER MEMBERSHIP IS OPEN AGAIN! Learn more here: https://leslipeterson.com/insider2/If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! https://www.facebook.com/groups/leslipetersonThe quickest way to increase your traffic? Update your content regularly. Get a free blog post update checklist here: https://leslipeterson.com/Curious about how to connect with your newsletter audience? Get a free list of 52 Newsletter Connection Prompts here: https://leslipeterson.com/===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

#TWIMshow - This Week in Marketing
Ep177- The Best Way to Do Paid Guest Posting (According to Google)

#TWIMshow - This Week in Marketing

Play Episode Listen Later Sep 11, 2023 12:04


Episode 177 contains the notable Digital Marketing News and Updates from the week of Sep 4-8, 2023.1. Google August 2023 Core Update - Google has confirmed that the August 2023 core update, which began rolling out on August 22, 2023, has completed on Sept 7, 2023. This is the second core update of 2023, following the March 2023 core update.FYI: Core updates are major changes to Google's search algorithm that aim to improve the quality of search results. They are not focused on any particular kind of content or website, and they can affect rankings for a wide variety of websites. The early SEO industry chatter suggested this update was a fairly impactful update compared to previous core updates. The exact impact of the August 2023 core update is still unknown. Google stressed that pages impacted by core updates aren't necessarily flawed. According to Google, this update focused on improving Google's overall content assessment. As always, Google advised site owners to focus on quality content as a response to fluctuations in search rankings. Sites that are experiencing a dip should consider conducting an audit to understand which pages were most impacted and for what types of searches. Google also cautioned that improving your website content may not lead to an immediate change in rankings.2. Google Updates Helpful Content Guidelines: Self-Assess Your Content & Remove Unhelpful Content - Google recently updated its documentation on the helpful content system, designed to identify and demote low-quality content from search results. The updated documentation now states that website owners should self-assess their content to determine if it is helpful to visitors. If website owners find their content unhelpful, they are encouraged to remove it.Marie Haynes asked Danny Sullivan, the Google Search Liaison:"Google's documentation on the helpful content system talks about recovering by "removing unhelpful content" in order to get the unhelpful content classification removed. Any chance we could get more clarity on this? Do you mean: -remove parts of pages that contain large amounts of text readers will likely skip over? -remove entire pages that offer little original value? -perhaps both? Does a site need to remove unhelpful content published in the past in order to recover? Or could they focus on simply producing content that is helpful and original from this point onwards. Would that be enough?"Danny replied: "People should self-assess their content to understand if they believe it will be helpful to visitors. Keep content on pages or entire pages or whatever they believe is helpful. Get rid of things that aren't, if they're looking critically at them as a visitor."I know that Google does not provide specific guidance on what constitutes unhelpful content. However, the documentation does provide some general examples, such as content that is plagiarized, spammy, or irrelevant to the user's search intent.Website owners concerned about their content being labeled as unhelpful should carefully review their pages or enlist the help of a trusted third party. How do you all go about assessing if your content is helpful or not?3. Google Sites: Not Ideal for SEO - Google Sites is a free website builder that allows users to create and publish websites without coding knowledge. The Google site is a hosted website builder that's free and published under a sites.google.com domain, although one can opt to use an actual domain name. Now, Google's John Mueller shared additional details on Google Sites and SEO after someone asked him why Google did not index his Google site. Here is what John replied:"Taking a step back, websites created on Google Sites can and do get indexed in Google Search. However, the URLs used in Google Sites are hard to track since the public version can differ from the URL you see when logged in. To be blunt, while it's technically indexable, it's not ideal for SEO purposes and can be complex for tracking in Search Console. If SEO is your primary consideration, exploring other options and checking the pros and cons before committing might be worthwhile. For performance tracking in the Search Console, you could also use your domain name for the Google Sites content. Using your domain name makes it easier to migrate, should you choose, and allows you to verify ownership of the whole domain for Search Console. "P.S: The Google Sites service is popular with link spammers who create links on Google subdomains in a tactic called "Google Stacking." The idea behind Google Stacking is that spammers generate a page of links on Google Sheets, Google Docs, etc., and then interlink them all from a Google Sites. Google Stacking is based on the mistaken belief that there's "authority" and "trust" in Google subdomains that is transferred over to the spammer sites through links. Of course, that's wishful thinking. There's no such thing used by Google called "trust" or "authority" that gets transferred from one site to another through links.4. The Best Way to Do Paid Guest Posting (According to Google) - Whether paid or unpaid, guest posts are an old tactic. In 2014, Google's Matt Cutts wrote a blog post telling SEO practitioners to "put a fork in it," since guest blogging does not work anymore.The same year Google issued a series of penalties on guest blogging platforms. But these days, Google doesn't hand out penalties like it used to. Google stops the links from passing PageRank. That makes it hard to know whether the guest post is working. So people keep guest posting because the penalty feedback isn't there.During the September 2023 Google SEO Office Hours, an individual asked: "Most websites only offer the option to purchase a "guest post" (to gain a backlink) from them nowadays. Is this against Google's guidelines if I'm writing valuable content?"John Mueller answered: "It sounds like you're already on the right track.Yes, using guest posts for links is against our spam policies. In particular, it's important that these links are qualified in a way that signal that they don't affect search results.You can do this with the rel=nofollow or rel=sponsored attributes on links. It's fine to use advertising to promote your site, but the links should be blocked as mentioned."So, Paid Guest Posts with links are advertisements as far as Google is concerned. Failure to label advertisements is not only misleading to readers but may also violate laws that prohibit misleading advertisements. 

Blogging with Lesli Peterson
Google's April Reviews Update: Recovery Steps

Blogging with Lesli Peterson

Play Episode Listen Later Aug 25, 2023 29:46


In April of this year, we lost about 3% of our traffic overnight. I thought it was the Helpful Content Update, but after a consultation with Dr Marie Haynes it became more apparent that it was the Reviews Update.But wait - I have less than 5 product reviews on my site! How can that be??This in-depth episode reveals three of the eye-opening insights that my consultation revealed.I'll share you how I thought I was doing all the "right" things when it came to demonstrating experience - and the specific tasks me and my team are prioritizing for recovery.Buckle up friends...we're getting in the weeds. Not to scare you or confuse you... but in an effort to be transparent and helpful, I'm dishing the deets. Bring a pen!Referenced in the post: https://developers.google.com/search/docs/specialty/ecommerce/write-high-quality-reviews THE INSIDER MEMBERSHIP IS OPEN AGAIN! Learn more here: https://leslipeterson.com/insider2/If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! https://www.facebook.com/groups/leslipetersonThe quickest way to increase your traffic? Update your content regularly. Get a free blog post update checklist here: https://leslipeterson.com/Curious about how to connect with your newsletter audience? Get a free list of 52 Newsletter Connection Prompts here: https://leslipeterson.com/===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

The Second Phase Podcast - Personal Branding & Brand Marketing and Life Strategies for Success for Female Entrepreneurs
Entrepreneurs, you need to adopt these time management strategies with Holly Marie Haynes

The Second Phase Podcast - Personal Branding & Brand Marketing and Life Strategies for Success for Female Entrepreneurs

Play Episode Listen Later Jul 25, 2023 34:07


Time management strategies are key to entrepreneurial success. Discipline and consistency trump talent when trying to grow a business. When you adopt these time management strategies, you will work less and achieve more. Who doesn't want that when trying to grow a business Time management strategies that work to build your business in 8 to 10 hours a week Eight hours a week equates to 416 hours a year. That is a lot of time to accomplish what you want to do. Set very specific business hours to work on your business. This needs to be non-negotiable. Holly used 6 to 7:30 each morning to work on her business. You can accomplish a lot in a short amount of time, but if you need more time, choose a longer block of time for a strategy session, for example, 6 to 8 on Saturday morning. Set business hours but also incorporate strategic time to focus on the bigger picture. Take at least two hours a week and map out what's working, what's not working, and what you are going to change to reach your goals. In addition, use 1 hour a week on Sunday, to plan for the week ahead. When you have little time, create theme days so that you can focus your time and accomplish the most possible. For example, every Monday is the day for creating content, and every Wednesday is the time for podcasting. You can also have a specific day for client calls. To build your business in under 10 hours a week adopt these time management strategies: set business hours, have a weekly strategy session, have a planning session, and establish theme days.   Read the full show notes and access all links.   Download 10 Strategies to Grow Your Business Without Social Media. 

Search News You Can Use - SEO Podcast with Marie Haynes
How Google's Helpful Content System Has Radically Changed Search

Search News You Can Use - SEO Podcast with Marie Haynes

Play Episode Listen Later Jul 20, 2023 53:06


In this long-awaited return episode of Search News, Dr. Marie Haynes explains how Google's helpful content system has radically changed search rankings. She provides background on her experience studying Google's algorithms for over 16 years, and how the company has shifted to relying more on AI systems like helpful content rather than just links and keywords. Marie walks through the evolution of major algorithm updates like Panda and Penguin, and what they revealed about Google's capabilities and focus on content quality. She explains how machine learning models can now predict helpful content, with training data from quality raters. The episode provides real-world examples of sites that were impacted by recent helpful content updates, and what specific changes Google rewarded. Marie also offers advice for those struggling with helpful content suppression and wanting to better align with Google's criteria. This episode will completely change your understanding of modern search rankings, and what you should prioritize on your site for visibility and traffic in 2023 and beyond. Don't miss Marie's long-awaited insider perspective on Google's helpful content! More from Marie: Purchase my workbook to help you assess your content and improve its helpfulness https://www.mariehaynes.com/product/creating-helpful-content-workbook/  Have me assess your site: https://www.mariehaynes.com/work-with-marie/  Book time on my calendar to brainstorm with me about your site: https://calendly.com/mariehaynes/brainstorming-with-marie? Links mentioned in this episode: https://www.mariehaynes.com/newsletter/episode-295/ (Latest episode of newsletter where we discuss Project Tailwind/NotebookLM) https://developers.google.com/search/docs/fundamentals/creating-helpful-content (Google's Guidance  on creating helpful content) https://searchengineland.com/whats-now-next-with-google-search-smx-next-keynote-389628 (Barry Schwartz and HJ Kim interview) https://developers.google.com/search/blog/2011/05/more-guidance-on-building-high-quality (Panda questions) https://www.mariehaynes.com/google-ai-systems/ (My article on how the helpful content system works) https://moz.com/blog/nine-years-of-google-algorithm (Dr. Pete Myers heatmap showing Penguin algo turbulence)    https://writings.stephenwolfram.com/2023/02/what-is-chatgpt-doing-and-why-does-it-work/ (understanding the math behind systems like the helpful content system) https://www.mariehaynes.com/what-we-know-about-googles-quality-raters/ How raters rate sites.

The Motivated Mompreneur Podcast
150. Stop Sacrificing Your Life to Run Your Business with Holly Marie Haynes

The Motivated Mompreneur Podcast

Play Episode Listen Later Jun 28, 2023 22:41


Are you tired of hustling non-stop and feeling burnt out as a business owner? It's time to learn how to create a sustainable and fulfilling business that aligns with your life goals. In this episode, we'll explore the power of designing a business that supports your lifestyle, without sacrificing the things that matter most. Say goodbye to burnout and hello to a thriving business and personal life. Connect with Holly on Instagram @thehollymariehaynes Download your free CEO Week Challenge at https://www.hollymariehaynes.com/ceoweek And check out the Crush the Rush Podcast streaming on all platforms! Loved this episode? Share it on Instagram and tag us @amytraugh ⁠Click here⁠ to grab our FREE guide: Market Your Business… Without Spending a Dime

You Do Woo
Crush The Rush with 2/4 Mani-Gen Holly Marie Haynes

You Do Woo

Play Episode Listen Later Jun 19, 2023 34:17


Connect with Holly on IG: https://www.instagram.com/thehollymariehaynes/Listen to Holly's Podcast: https://www.hollymariehaynes.com/podcastHow To Ditch Social Drama: https://www.hollymariehaynes.com/socialAllison's Links:Join Alchemy to get access to all of my courses + monthly hot seatsClick here for your FREE Human Design Cheat SheetApply For My MastermindConnect with me on Instagram HereWays To Work With MeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Organized On Purpose | Decluttering, Home Organization, Prioritization, Routines, Biblical Encouragement
28 | How To Build and Scale a Business in Small Pockets of Time. With, Holly Marie Haynes, CEO of Crush The Rush.

Organized On Purpose | Decluttering, Home Organization, Prioritization, Routines, Biblical Encouragement

Play Episode Listen Later Jun 6, 2023 34:15


Do you dream of leaving your job to pursue your God-given calling? To work a job that never feels like a job? To build a business that allows for more time and freedom with your family? My guest today is Holly Maries Haynes, CEO of Crush The Rush and 22 year business strategist. In 2020 Holly set out to create a business she had only dreamed of. Suddenly in lockdown with the pandemic, becoming a homeschooling mom to her twins, working her highly demanding full-time career and managing a household, Holly stayed the course. Holly was able to scale her business in a little under three years. Learn from Holly what pushed her to begin and continues to motivate her. How she built her business, strategically, and what that highly successful business looks like today. We hope this episode encourages you to begin pursuing what God has put on your heart. --- SHOW NOTES Holly is super passionate about teaching women like you how to build a priority-forward business in the small pockets of time you have. If you're ready to skip the burnout and find freedom on the journey to multi-figure success, head to this link for Holly's free 5-day challenge to build and scale your purpose-driven business! https://www.hollymariehaynes.com/ceoweek Make sure to check out Holly's podcast: https://www.hollymariehaynes.com/podcast Join her community! https://www.hollymariehaynes.com/ctrclub --- CONNECT WITH KRISTINA Share Your Story or Ask Your Questions: Kristina@andthenbewell.com⁠ Follow Along: Podcast IG ⁠ // ⁠LinkedIn  --- Support this podcast: https://podcasters.spotify.com/pod/show/andthenbewell/support

Sass Says
143 Holly Marie Haynes: Simplify and Scale: The Secrets to Building a Successful Business in 8-10 Hours A Week

Sass Says

Play Episode Listen Later May 17, 2023 52:11


Holly Haynes helps female entrepreneurs create simple scaleable offers and systems to grow to multiple 6-figures without relying on the social algorithm. An industry expert and featured Thrive and Entrepreneur.com author with a 20-year business consulting background with Fortune 500 companies, Holly runs her strategic coaching business, the Crush the Rush Planner company, and hosts the top 100 Crush the Rush podcast while raising her twin daughters with her husband in Columbus, Ohio. We discuss how to create a life priorities based business, scaling in just 8-10 hours a week, theme days, her anti-social strategy, mindset, and SO much more. Links: Christie's Website Christie's Instagram: @sasssays Sign Up to Join us for the LIVE Zoom Panel - May 31st 1-2pm ET Holly's Website Holly's Podcast Holly's Instagram: @thehollymariehaynes Holly's FREE 5-Day CEO Week Challenge Holly's FREE Private Podcast Series: Ditch the Social Drama Holly's Planner Productivity, Ambition, & Mental Health Series: Ep 139 Sarah Wallace, Enneagram Expert Ep 140 Christie Rocha, Type 3 Reflections Ep 141 Sade Kelly, Time Management Coach Ep 142 Christie Rocha, Time Management Mastery  

Curiously Guided Podcast
Ep.59 | Tired of Social Media Marketing? Build an ”Anti-Social” Business, with Business Strategist, Holly Marie Haynes

Curiously Guided Podcast

Play Episode Listen Later May 16, 2023 79:56


Anti-Social Business | Content Repurposing | Pivoting | Compound Effect | Income Streams | Social Media This episode is so so so good, and so needed. Holly's whole perspective on business is refreshing as fuck. She's a firm believer that you shouldn't build your entire business on social media, but instead, use social platforms like Facebook, Instagram, and TikTok as your marketing “sidecar”. In this episode, we explore what it means to have an “Anti-Social” business and “ditch the social drama”. Holly shares her real-life examples and stories of why ONLY relying on social media can be problematic, and what to do about it. Plus we explore the power of pivoting, how to ask better questions, and the compound effect of taking the time to build relationships. This is a JUICY one. Get out your pen & paper bc you might just have a million ideas after listening

Rankable
AI Chat in Search: An impromptu Twitter Spaces conversation ft Marie Haynes - Episode 95

Rankable

Play Episode Listen Later Feb 13, 2023 57:40


With the announcement of Google's BARD and the explosion of tools like Open AI's ChatGPT, the SEO industry has it's sights hard set on AI generative content and what the impact could be on SEO.After Google CEO, Sundar Pichai gave the world a glimpse into what Google's been working on with AI technology we took to Twitter to discuss and share some thoughts on what this could mean for SEO going forward.

SERP's Up SEO Podcast
SERP's Up | Do ranking factors matter for SEO?

SERP's Up SEO Podcast

Play Episode Listen Later Jan 25, 2023 36:59


SEO Ranking Factors. Do they matter? Should you focus on them? And if not, what should you be focused on? Do some ranking factors matter more than others? How do you know if a tactic has directly influenced your ranking?  On this episode of the SERPs Up SEO Podcast we're diving into the narrative around “ranking factors”!  Marcus Tober, Senior Vice President of Enterprise Solutions for Semrush, joins the podcast to further discuss ranking factors and SEO. Tune in as Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, to understand the importance, or lack thereof, of ranking factors. Key Segments:  [00:01:19] What's On This Episode of SERP's Up?  [00:03:06] Focus Topic of the Week: Ranking factors [00:16:08] Focus Topic Guest: Marcus Tober [00:30:18] Snappy News [00:33:49] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Marcus Tober: https://twitter.com/marcustober Dr. Marie Haynes: https://twitter.com/Marie_Haynes  Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Semrush: https://www.semrush.com/  News:  Inside CNET's AI-powered SEO money machine: https://www.theverge.com/2023/1/19/23562966/cnet-ai-written-stories-red-ventures-seo-marketing CNET pauses its controversial AI-generated stories 'for now': https://mashable.com/article/cnet-pauses-ai-bot  Report: Google search will debut chatbot features this year: https://searchengineland.com/google-search-chatbot-features-this-year-391977

SERP's Up SEO Podcast
SERP's Up | How to Adapt to Google SERP Changes

SERP's Up SEO Podcast

Play Episode Listen Later Jan 11, 2023 36:26


Did you know Google calls its own SERP an ecosystem? That's right. Today's SERP is its own living, breathing thing. Google is constantly coming up with new SERP features & changes which impact rankings and placement of content. How do you adapt to all these changes, you ask? That's exactly what we'll discuss in this episode of the SERPs Up SEO Podcast!  With over 12 years of SEO experience, Lily Ray has led SEO campaigns for dozens of major retailers and brands. She joins the SERP's Up team this week to discuss SERP changes and their impact on CTRs. Join Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, and learn how to cope with SERP changes. Key Segments:  [00:02:44] What's On This Episode of SERP's Up?  [00:04:16] Focus Topic of the Week: Adapting to SERP Feature Changes [00:20:04] Focus Topic Guest: Lily Ray [00:24:54] Tool Time: Sistrix [00:28:02] Snappy News [00:32:58] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Lily Ray: https://twitter.com/lilyraynyc Barry Schwartz: https://twitter.com/rustybrick Matt Southern: https://twitter.com/mattgsouthern  Danny Goodwyn: https://twitter.com/MrDannyGoodwin  Loren Baker: https://twitter.com/lorenbaker Roger Montti: https://twitter.com/martinibuster  Brodie Clark: https://twitter.com/brodieseo Glenn Gabe: https://twitter.com/glenngabe  Marie Haynes: https://twitter.com/Marie_Haynes Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  SERP's Up SEO Podcast on SERP Features: https://www.wix.com/seo/learn/podcast/episodes/serps-features-googles-secret-sauce What Google Wants From Your Content: https://www.wix.com/seo/learn/resource/what-google-wants-from-your-content Sistrix: https://www.sistrix.com/ News:  Microsoft to add ChatGPT features to Bing Search: https://searchengineland.com/microsoft-to-add-chatgpt-features-to-bing-search-390936 Google's John Mueller Said SEO Skills Needed For 2023 Are Curiosity & Persistence: https://www.seroundtable.com/google-on-seo-skills-for-2023-curiosity-persistence-34671.html

The Market Your Genius Podcast
Working full time? Here's how to build your business in 8 - 10 hours a week with Holly Marie Haynes

The Market Your Genius Podcast

Play Episode Listen Later Dec 20, 2022 37:06


Building your business while working a Full-time or Part-time job? Then this episode is for you! Join Nikki as she chats with Holly Marie Haynes about how to build your business with 8-10 hours per week. To learn more about Holly click here. If you haven't already - grab your copy of the Market Your Genius Book to help you get more dream clients and retain them. Head to nikkinash.co/book to order from your favorite retailer. Already have the book? Make sure you snag the free companion course at marketyourgeniusbook.com Here's how to work with me:  Building your way to six figures? I have programming designed to help reach the $10k/mo+ milestone. Simply reach out to me on Instagram or LinkedIn for more information. If you're already at six or multiple six figures - I'd love to invite you to an upcoming Wealth Builder's Collective Open Forum where you can meet fellow women entrepreneurs, discuss timely business (or personal) topics and learn more about The Wealth Builder's Collective. Simply DM me "WBC" on Instagram or LinkedIn for more information.

SEO Podcast by #SEOSLY
#14: Weekly SEO News: Google Helpful Content Update, Continuous Scrolling, ChatGPT & More

SEO Podcast by #SEOSLY

Play Episode Listen Later Dec 12, 2022 27:34


In this video, I recap the most important SEO news of the past few weeks. I talk about the new Google Helpful Content Update and ChatGPt. I also discuss the latest SERP features introduced by Google, including continuous scrolling on desktop. In addition, I highlight my recent articles and interviews with other SEO experts. Stay tuned for all the latest updates and don't forget to subscribe to my channel for more SEO tips and tricks. 0:00 Introduction 0:35 Olga invites you to subscribe to her SEO newsletter: https://seosly.com/newsletter/ 1:18 Olga asks for a small favor: 1) Subscribe to her YouTube channel @SEOSLY 2) Subscribe to Olga's podcast: https://seosly.com/podcast/ and https://www.seosly.cloud/podcasts/seo-podcast-by-seosly 3) Follow Olga on Twitter: https://twitter.com/olgazarr 4) Follow Olga on LinkedIn: https://www.linkedin.com/in/olgazarr/ 2:23 Olga about her Twitter thread with 15 ways on how to grow your Twitter following: https://twitter.com/olgazarr/status/16021989277339361282 2:50 Olga about her LinkedIn post on how to grow your network on LinkedIn: https://www.linkedin.com/posts/olgazarr_chatgpt-linkedinmarketing-seo-activity-7007968792160911360-WcX9 3:17 Olga invites you to join her live next Monday: https://www.youtube.com/watch?v=M2Nw_XDcUmQ&ab_channel=OlgaZarr%28seosly.com%29 3:40 Google Helpful Content Update: https://developers.google.com/search/updates/helpful-content-update 4:52 Google brings continuous scrolling on desktop: https://twitter.com/Google/status/1599889522380120078 6:35 Lists of related topics alongside filters at the top of the search results page: https://blog.google/products/search/refine-search-results/ 7:05 ChatGPT: http://chat.openai.com/ 9:50 Olga shares the article she wrote with the help of ChatGPT: https://seosly.com/blog/what-is-an-seo-audit/ 14:40 Google - Year in Search 2022: https://www.youtube.com/watch?v=4WXs3sKu41I&ab_channel=Google 15:35 Olga about SEOcrawl @seocrawl its current AppSumo deal Check the special offer: http://appsumo.8odi.net/Vyqaz6 About SEO crawl: https://seocrawl.com/en/ 17:03 Olga about her interviews with other SEO experts 17:36 Olga's interview with Dan Shure: https://www.youtube.com/watch?v=ohjhrPmbb6U&t=752s&ab_channel=OlgaZarr%28seosly.com%29 18:23 Olga's interview with Doug Cunnington from @DougCunnington 19:48 Olga's interview with David Bain: https://www.youtube.com/watch?v=jzVsQpPbyKE&t=150s&ab_channel=OlgaZarr%28seosly.com%29 21:13 Check Ahrefs Webmaster Tools: https://seosly.com/get/ahrefs-webmaster-tools/ 22:41 Google Says Only Update The Date When Significantly Updating The Content: https://www.seroundtable.com/google-significant-update-to-content-date-34521.html 23:34 When Using A CDN Or Cloud Hosting, Set Up Routine Tests To Ensure Googlebot Is Not Blocked: https://www.seroundtable.com/google-cdn-bot-test-34538.html 24:05 Google's John Mueller Says HTML Sitemaps Should Never Be Needed: https://www.seroundtable.com/google-html-sitemaps-not-needed-34537.html 25:10 A shoutout to @rustybrick for his SEO news recaps 25:30 A shoutout to @iPullRankSEO and Garrett Sussman for his SEO news recaps 25:44 Local search roundup: https://www.brightlocal.com/blog/local-search-roundup-december-2022/ 26:06 Google's December Helpful Content Update article by @Marie_Haynes : https://www.mariehaynes.com/december-helpful-content-update/ 26:33 SEO in 2023: https://majestic.com/seo-in-2023 26:55 How to use Google Search Console for keyword research: https://seosly.com/blog/how-to-use-google-search-console-for-keyword-research/ 27:17 Thank you!

Search News You Can Use - SEO Podcast with Marie Haynes
Charles Floate and Marie Haynes discuss breaking Google's guidelines, how PageRank has changed & AI

Search News You Can Use - SEO Podcast with Marie Haynes

Play Episode Listen Later Dec 2, 2022 34:32


I interviewed Charles Floate, an SEO known for ranking websites in ways that go against Google's spam guidelines. We discussed PageRank and the importance of links in Google's algorithms. Charles revealed ways he's been able to manipulate Google's guidelines and succeed, though I don't condone such practices. Our chat helped me reform my thoughts on links and their power to move the needle for rankings. Links are most definitely important in Google's algorithms and will likely remain the core for quite some time. But as Google develops new ways to identify quality content, most of which comes with AI innovations, I believe PageRank is not as important to SEO as it used to be. In this video Charles shows me how he is able to get sites to rank. Some of what he is doing is actually improving E-A-T! I must reiterate that breaking Google's policies can lead to serious consequences While good links can be powerful, building your own links is often either ignored by Google, or can cause manual or algorithmic penalties which can be very difficult to identify and recover from. My hope with this video is not to encourage blackhat SEO tactics, but rather, to talk about the power of GOOD links and how that power is much more than PageRank. Thanks for doing this, Charles. I enjoyed our chat! Charles Floate on Twitter: https://twitter.com/charles_seo https://www.youtube.com/user/D4rkHacking?app=desktop Marie's info: https://twitter.com/Marie_Haynes https://mariehaynes.com/contact/ Contact Marie for a referral to companies that can help you get good links and mentions from authoritative sites in ways that comply with Google's guidelines. My book on auditing links (used by many agencies to train their link auditors). My book on using the Quality Raters' Guidelines as a checklist for site quality. Wix SERPs Up Podcast with Mordy Oberstein and Crystal Carter: https://www.wix.com/seo/learn/podcast

Edge of the Web - An SEO Podcast for Today's Digital Marketer
549 | Semantic Search Evolution with Marie Haynes

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Nov 30, 2022 37:08


Today on the EDGE, Erin sits down once again with Dr. Marie Haynes to discuss how semantic search has evolved and what the future may have in store for SEOs and webmasters. Many Google algorithm updates are discussed from 10 years ago until today. They spend time discussing the impacts of Expertise, Authority, and Trust (E.A.T.), as well as the considerations associated with Your Money or Your Life (YMYL) and Google's Quality Raters Guidelines. The algorithm updates mentioned above all help Google understand the language better while defining online entities in its Knowledge Graph. Dr. Marie Haynes has over ten years in the SEO trenches and frequently speaks at industry conferences. In addition, she contributes to many SEO publications. Marie is the founder and President of Marie Haynes Consulting. Key Segments: [00:03:31] Choppy Waves in the SEO Industry [00:05:00] An Overview of the Quality Raters Guidelines [00:09:05] Your Money or Your Life [00:11:03] Algorithms and Machine Learning [00:13:35] EDGE of the Web Sponsor: Site Strategics [00:14:34] Feeding the Machine Learning Beast  [00:14:56] News, Disinformation and Political Subjects [00:19:41] Entity Space of SEO – Understanding Language [00:24:57] Structured Data and Unstructured Data [00:28:28] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix [00:30:02] Original Reporting, Information, Analysis and Content. [00:31:22] Quality Raters Guidelines Book and Newsletter [00:33:22] Final Thoughts Follow our Guest: https://twitter.com/Marie_Haynes https://www.mariehaynes.com/seo-newsletter/ https://ca.linkedin.com/in/marie-haynes https://www.mariehaynes.com/ Dr. Marie Haynes' SEO Podcast https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Dr. Marie Haynes' Google Quality Raters Guidelines book https://www.mariehaynes.com/product/quality-raters-guidelines/ Thanks to our Sponsors! Site Strategics https://www.sitestrategics.com Wix https://edgeofthewebradio.com/wix

The Creator's Adventure - Course Creation, Entrepreneurship & Mindset tips for Creators
#43: Grow a Business Without Social Media with Holly Marie Haynes

The Creator's Adventure - Course Creation, Entrepreneurship & Mindset tips for Creators

Play Episode Listen Later Nov 29, 2022 35:10


Today we are talking with Holly Haynes about how business owners and creators can become less dependent on social media and rely on other marketing and networking strategies. Holly Marie Haynes helps female entrepreneurs create simple scaleable offers and systems to grow to multiple 6-figures. After 22 years working for corporate Fortune 500 companies, Holly ditched the office and built a thriving full-time business in less than 2 years together with her husband. All of this during the pandemic and while raising twins. Learn more about Holly: https://www.hollymariehaynes.com/

This Week in Digital Marketing
EP3 This Week in Digital Marketing: BFCM, New Google Ranking Guide, and Twitter (fraudulent?) Ads

This Week in Digital Marketing

Play Episode Listen Later Nov 23, 2022 34:50


This week we went over how Black Friday is going, our usual weekly marketing tips, Google's newest ranking guide, Twitter ads being broken, and Mastodon getting clapped. Sponsor: https://webacquisition.com/ Links: https://twitter.com/Marie_Haynes/status/1594712729234841602 https://www.reddit.com/r/Entrepreneur/comments/z1e8mn/young_people_enjoy_your_life/ Black Friday discount using coupon code BFCM2022: https://indexsy.spp.io/order/niche-edits

Edge of the Web - An SEO Podcast for Today's Digital Marketer
547 | Recovering from Algorithm Update Effects with Marie Haynes

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Nov 22, 2022 40:17


Dr. Marie Haynes shares her thoughts and insights on the EDGE by looking at the plethora of Google algorithm updates this year. 2022 has seen its fair share of volatility in the SERPs. In addition, she explores ways to identify and track the impacts of algorithm updates on a website, while pointing out many of the culprits responsible for misleading false positives, which may be wrongfully associated with an update. With over 10 years of SEO experience, she's a regular speaker at MozCon, Pubcon, SMX, and Brighton SEO, and a frequent contributor to many industry publications. She's the owner and President of Marie Haynes Consulting. Additionally, Dr. Marie Haynes hosts one of the top SEO podcasts, Search News You Can Use. Time to dive into Google algorithm updates… on the EDGE! Key Segments: [00:02:15] Introducing Dr. Marie Haynes  [00:04:11] Highest Levels of Continued Rank Volatility [00:05:00] Should We Be Focused On Traffic? [00:06:41] Product Review and Core Updates [00:09:11] The Compounding Impacts of Multiple Updates and Diagnoses [00:12:39] EDGE of the Web Sponsor: Site Strategics [00:13:42] Gross Traffic vs. Individual Page Traffic [00:14:32] Transactional vs. Informative Content [00:16:31] Old School SEO [00:18:12] Intent and Relevancy [00:21:41] The Helpful Content Update, Knowledge Graph and Snippets [00:23:32] Not All Traffic Changes Are From Algorithm Updates [00:27:35] MobileMoxie Tracks Historical SERP Snippets [00:28:44] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix [00:29:37] The Apocalypse! [00:33:16] Questions, Questions and More Questions [00:35:18] External Evidence [00:37:20] AI Content Is Likely Algorithmically Identifiable Follow our Guest: https://twitter.com/Marie_Haynes https://www.mariehaynes.com/seo-newsletter/ https://ca.linkedin.com/in/marie-haynes https://www.mariehaynes.com/ Dr. Marie Haynes' SEO Podcast https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Thanks to our Sponsors! Site Strategics https://www.sitestrategics.com Wix https://edgeofthewebradio.com/wix

Search News You Can Use - SEO Podcast with Marie Haynes
What is E-A-T? Advanced discussion on E-A-T and answering subscriber questions

Search News You Can Use - SEO Podcast with Marie Haynes

Play Episode Listen Later Nov 18, 2022 34:08


This week we learned from Google's HJ Kim that E-A-T is used for every single query searched on Google! In this episode Dr. Marie Haynes shares advanced information on how to assess E-A-T. Audience questions answered: Does E-A-T matter for tech blogs? Is being mentioned on a big news site good for E-A-T? Does adding expert reviewers help? How would an ed-tech platform increase E-A-T? How do you measure E-A-T? Should you update old articles that were not written with E-A-T in mind? Common E-A-T mistakes and misconceptions Examples of sites doing well after improving E-A-T How do you do an E-A-T audit? Marie's QRG Book: https://mariehaynes.com/book Links SMX Next: https://marketinglandevents.com/smx/next/agenda/ About the QRG: https://services.google.com/fh/files/misc/hsw-sqrg.pdf The QRG: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf How search works: https://www.google.com/search/howsearchworks/how-search-works/ranking-results/ Efficient storage and query of schemaless data https://patents.justia.com/patent/20220358160 Google's Guide to creating helpful content https://developers.google.com/search/docs/fundamentals/creating-helpful-content The video version of this podcast will be up on YT soon!

Search News You Can Use - SEO Podcast with Marie Haynes
What SEOs need to know about Google's Search On 2022 Event

Search News You Can Use - SEO Podcast with Marie Haynes

Play Episode Listen Later Sep 29, 2022 17:21


SEO is changing so much! In this episode Marie shares what SEOs can learn from Google's Search On 2022 event. Is Google going to replace Amazon as the place where people go to buy online? Google announced many changes coming to shopping. Many of the upcoming changes to search are going to make the life of SEOs difficult. If you want to stay on top of these changes, listen to Marie's thoughts on how search is changing and how we can keep up. Marie's notes on the Search On event: https://twitter.com/Marie_Haynes/status/1575195686366085120 Search On Google 2022 https://blog.google/products/search/search-on-2022-announcements/ Newsletter: https://mariehaynes.com/newsletter Marie's book on using the QRG as a checklist for site quality: https://mariehaynes.com/book Contact Marie: https://mariehaynes.com/contact

WISterhood
38. Interview with Rose Marie Haynes: How Theatre Can Lead To A Career In Cryo-EM Microscopy

WISterhood

Play Episode Listen Later Sep 9, 2022 42:45


This week, Natalie and Tiffany chat with Rose Marie Haynes, microscopist at the Pacific Northwest Center for Cryo-EM and Chair of Professional Development here at WISPDX! We talked about the gradual change we see in inclusivity in STEM, how physics is made cool, and how our relationships with science should grow and evolve as we do. Rose Marie Haynes uses she/her pronouns and works as a microscopist, where she works at the intersection of physics, chemistry and biology to use advanced instrumentation to determine biological structures. In 2019 she graduated with an MS in Applied Physics with a specialization in optical materials and devices. When she's not playing with microscopes or working on programming and events for WIS, she enjoys competitive dancing and knitting matching clothes for her dog and cat. You can email us at podcast@womeninsciencepdx.org and follow us @women_in_science_pdx on Instagram, Twitter, and Facebook.

Search News You Can Use - SEO Podcast with Marie Haynes
Alan Kent from Google and Marie Haynes discuss tips for eCommerce and product review sites

Search News You Can Use - SEO Podcast with Marie Haynes

Play Episode Listen Later Sep 1, 2022 53:00


In this special podcast episode Marie welcomes Alan Kent from Google. Alan is a developer advocate who currently works on communicating changes in regards to Google's product reviews updates. The product reviews updates are discussed in detail. Alan also shares some very interesting thoughts on how machine learning is used by Google in this type of algorithm. Links: Google Search Central videos with Alan Kent All things Google Merchant Center with Alan Kent https://www.youtube.com/watch?v=0EMAqeyKYgk How to improve your ecommerce websites presence in Search results (6 tips) https://www.youtube.com/watch?v=YIUQolZDecM How to SEO optimize your ecommerce website (8 tips) https://www.youtube.com/watch?v=sGyZqUs9XqA&list=PLKoqnv2vTMUPAMjD4uEeBjlMaB-Jj1iSo&index=7 How to make your ecommerce website stand out in Google Search (6 tips) https://www.youtube.com/watch?v=MEpiG_AbaxA&list=PLKoqnv2vTMUPAMjD4uEeBjlMaB-Jj1iSo&index=8 How to optimize images for your ecommerce website (6 tips) https://www.youtube.com/watch?v=RQH9IpcAucY Send examples to Alan: https://twitter.com/akent99

Search News You Can Use - SEO Podcast with Marie Haynes
Five things I learned from Google's July Quality Raters' Guidelines Update

Search News You Can Use - SEO Podcast with Marie Haynes

Play Episode Listen Later Aug 4, 2022 14:13


In this episode Dr. Marie Haynes discusses five interesting changes Google has made to the Search Quality Evaluator Guidelines, including some information from a new Google document about the raters and the work they do. We'll learn more about what YMYL is and what Google is looking for in terms of E-A-T for the topics you write on. Links mentioned: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf https://www.blog.google/documents/37/How_Google_Fights_Disinformation.pdf/ https://services.google.com/fh/files/misc/hsw-sqrg.pdf https://www.google.com/search/howsearchworks/ho w-search-works/ranking-results/ Marie's book: https://mariehaynes.com/book

Search News You Can Use - SEO Podcast with Marie Haynes
Diagnosing a Drop in Google Traffic - Part 1

Search News You Can Use - SEO Podcast with Marie Haynes

Play Episode Listen Later Jun 23, 2022 61:59


Has your Google traffic dropped? In this episode Marie goes into great detail describing how you can assess a decline in organic traffic. Your losses may be because of a Google update but there are many other reasons. Marie covers technical issues, core web vitals, competitor research and much more. In the next episode, two weeks from now we will go into even further detail on how you can determine if your drops are due to a change in intent, relevancy or because of quality issues. Newsletter episode 240 https://www.mariehaynes.com/newsletter/episode-240/ Links mentioned in this episode: Using a knowledge of semantic search to improve E-A-T https://twitter.com/Marie_Haynes/status/1537087939968221188?s=20&t=KOEJWeSmtERtphpydbriWw SMX Advanced Talk/Agenda https://marketinglandevents.com/smx/advanced/ Is Google Search Dying? https://www.theatlantic.com/ideas/archive/2022/06/google-search-algorithm-internet/661325/ MHC clients that did well with May core: https://twitter.com/Marie_Haynes/status/1536722779889979392?s=20&t=KOEJWeSmtERtphpydbriWw Google algorithm update list: https://mariehaynes.com/algo Screaming Frog article on redirects: https://www.screamingfrog.co.uk/how-to-use-the-seo-spider-in-a-site-migration/ Using Archive.org to get old urls to test redirects: https://exposureninja.com/blog/extract-urls-archive-org/ Local SEO case study on improving page speed on Moz: https://moz.com/blog/local-seo-speed-optimization-case-study Mobile Moxy to monitor SERP changes for your brand: https://mobilemoxie.com/ Newsletter: https://mariehaynes.com/newsletter Hire Marie and the MHC team to help improve your site or assess a traffic drop: www.mariehaynes.com/contact help@mariehaynes.com twitter.com/Marie_Haynes Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc

The Near Memo
Google Search Quality Declining?, Google Local Test & Self-preferencing, Shifting search behaviors

The Near Memo

Play Episode Listen Later Jun 23, 2022 32:21 Transcription Available


There's a growing perception that Google is in decline or dying. In an article in the Atlantic, Charlie Warzel interviews Marie Haynes, Dannie Sullivan and Rand Fishkin to try to understand his growing dissatisfaction with Google's results. Is it too commercial, too corporate or too sanitized? He is not sure but he does know its not what it used to be.What would Google local search results look like if Google couldn't put the Local 3-Pack at the top of search results? A recently discovered test may give us a clue. New 'Local Cards' have appeared in organic results. They offer less information but still link to GBP pages, not local websites.Even if this test is abandoned, we need to be prepared for change in local SEO and local marketing if the anit-self-preferencing act passes Congress. . There is growing anecdotal evidence that users are switching to alternative methods to discover local goods and services. Is GenZ ready to abandon Google? Have they already moved on to TikTok and Instagram? Google has lost other search battle before but have managed, by hook or by crook, to stay relevant. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Near Memo Ep 70

Search News You Can Use - SEO Podcast with Marie Haynes
Lily Ray and Marie Haynes Discuss the Early Impact of the May Core Update!

Search News You Can Use - SEO Podcast with Marie Haynes

Play Episode Listen Later Jun 9, 2022 47:43


In this episode, Marie Haynes and Lily Ray both discuss the early impact of the May 2022 core update, advice for recovery, a little about how Google handles title tags, and more! Newsletter episode 238 https://www.mariehaynes.com/newsletter/episode-238/ Subscribe to the newsletter: https://www.mariehaynes.com/seo-newsletter/ Links mentioned in this episode: How Google generates titles for documents with language or script misalignment https://developers.google.com/search/blog/2022/06/title-script-misalignment Lily's recent article on E-A-T https://friendsofsearch.com/nl/blog/interview/lily-ray-amsive-digital-any-seo-who-hasnt-jumped-onto-the-e-a-t-wave-is-not-playing-close-enough-attention/ Youtube's use of knowledge graphs https://www.youtube.com/watch?v=D-bTGefJj0A Google's announcement on the core update https://developers.google.com/search/blog/2022/05/may-2022-core-update How people read on the web https://www.nngroup.com/articles/how-people-read-online/ Barry Schwartz and John Mueller on whether machine learning is used to weight ranking factors https://www.seroundtable.com/how-google-search-uses-machine-learning-31386.html Register for SMX advanced https://marketinglandevents.com/smx/advanced/ Contact Marie and the MHC team: www.mariehaynes.com/contact help@mariehaynes.com twitter.com/Marie_Haynes Lily Ray's Twitter: twitter.com/lilyraynyc Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc

Amp It Up
How to Run and Build Your Business Without Sacrificing Your Time w/ Holly Marie Haynes

Amp It Up

Play Episode Listen Later Jun 6, 2022 39:31


Holly Marie Haynes, Corporate Consultant turned Entrepreneur, built her coaching business on productivity. She has a passion for helping other business owners and watching the impact it has on their lives. She is the creator of Top 100 Podcast, Crush the Rush, and hosts a mastermind and membership. If you're looking for help with strategy and productivity while building your business, then Holly is a must follow. Listen in as Holly and Dana talk about navigating entrepreneurship, community building, and figuring out what works for you so you can make progress today. Her best advice? Pick a lane, stay in it, and stay focused. Four Things You Will Learn This Episode  How business hours and theme days will keep you focused and consistent 80% of your income comes from 20% of your clients who are super fans that you can continue to learn and grow from. How Holly serves her community through a texting platform, her podcast, blog posts, free resources, and two weekly emails. You need to rely on strategic partners to get where you want to go. Build your own STAN STORE! Follow Dana 

Search News You Can Use - SEO Podcast with Marie Haynes
How MHC Offers SEO to Clients, Discussions on Google Core Updates, and More

Search News You Can Use - SEO Podcast with Marie Haynes

Play Episode Listen Later May 26, 2022 45:13


In this episode, Marie welcomes MHC's director of products and services, Callum Scott. Callum has incredible knowledge of how Google's algorithms work. In this episode, he and Marie discuss the following: - May 16-18 - unnamed Google update affecting a large number of affiliate sites. - How MHC's site reviews developed over the years - How we help sites improve their E-A-T - Why knowing semantic search gets SEOs ahead of the game - Google is likely a lexical search engine and a semantic search engine. - Semantic search and E-A-T - Register for SMX Advanced to hear Marie speak on using a knowledge of semantic search to improve E-A-T. It's free this year! https://attend.marketinglandevents.com/smx-advanced-2022?i=ttmi2mIwsKjtm9Yb56yxhjMCxG2PCGqx - Marie speaking with John Mueller and Barry Schwartz on Duda's webinar about Google updates: https://webinars.duda.co/google-updates - Microsoft Azure article on semantic search: https://docs.microsoft.com/en-us/azure/search/semantic-ranking https://docs.microsoft.com/en-us/azure/search/semantic-search-overview - Our struggles in offering recurring SEO services Contact Marie and the MHC team: https://www.mariehaynes.com/contact help@mariehaynes.com https://twitter.com/Marie_Haynes https://twitter.com/mrcallumscott Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc This episode will also be available on Youtube tomorrow where we have added some visuals as well.

Edge of the Web - An SEO Podcast for Today's Digital Marketer
500 | Going Over the EDGE: Epic Fails for our 500th

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later May 23, 2022 48:39


EDGE of the Web is proud to bring you some epic fails shared by friends of the show.  We wanted to lean into the 500, seeing that the server error code 500 is a bad thing, any way you cut it.  We reached out to our guests of the past and asked them to share one of their worst screw-ups in SEO and digital marketing, the ones they really learned from.  We wanted to share these with our listeners so you can learn too!  Thanks so much to all of our listeners and guests over the 10 years and 500 episodes.  We really are blessed to be able to do this and learn from the best.  Special thanks to our 500th episode sponsor, Ahrefs!  Check out their free tool at edgeofthewebradio.com/AWT.   Check out some great Epic Fails from our friends:   [00:03:46] Epic Fails for the 500th [00:06:23] Benjamin Shapiro [00:09:08] Marie Haynes [00:12:41] Jonny Ross [00:15:40] Garrett Sussman [00:23:32] Title Sponsor of the 500th Episode: Ahrefs [00:26:01] Dixon Jones [00:30:15] Olga Zarzeczna [00:33:59] Andrew Optimisey [00:36:48] Barry Schwartz [00:40:15] Mordy Oberstein [00:45:38] Future paths of EDGE of the Web Special thanks to the additional guests that submitted your fails.  We just couldn't fit everyone's in.  Watch for yours on social! Thanks to everyone who has helped us over the years!   #StandwithUkraine edgeofthewebradio.com/ukraine

Search News You Can Use - SEO Podcast with Marie Haynes
Semantic SEO and E-A-T - with Olaf Kopp

Search News You Can Use - SEO Podcast with Marie Haynes

Play Episode Listen Later May 12, 2022 61:13


In this episode, search professionals Olaf Kopp and Marie Haynes discuss the concept of Expertise, Authoritativeness, and Trustworthiness in Google's algorithms in great detail. You'll learn what E-A-T is and how Google likely uses E-A-T in their algorithms including information on entities, the knowledge graph, the knowledge vault, and more. At the end of the episode, Olaf gives very specific tips on how to improve E-A-T in ways that Google's algorithms should reward. Newsletter episode 234 https://www.mariehaynes.com/newsletter/episode-234-light-version/ Subscribe to the newsletter: Mariehaynes.com/newsletter Links mentioned in this talk: Search quality rater guidelines: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Glenn Gabe on Phantom updates: https://www.gsqi.com/marketing-blog/penguin-2-google-phantom-update-may-2013/ Google's NLP tool https://cloud.google.com/natural-language Knowledge graph API https://carlhendy.com/knowledge-graph-search/ Jason Barnard on entity hubs for authors https://kalicube.com/learning-spaces/faq/knowledge-panels/the-3-step-process-to-getting-a-knowledge-panel-for-an-author/ Koray Gübür on creating topical authority https://www.oncrawl.com/technical-seo/importance-topical-authority-semantic-seo/ Diffbot NL tool to visualize entities as a graph https://demo.nl.diffbot.com/ Tf-Idf https://en.wikipedia.org/wiki/Tf%E2%80%93idf A few of Olaf's articles: https://searchengineland.com/google-mum-update-seo-future-383551 https://searchengineland.com/google-eat-possible-evaluation-signals-382799 https://blog.searchmetrics.com/us/unwrapping-secrets-seo-semantic-google-search/ https://www.kopp-online-marketing.com/entities-from-unstructured-content https://www.kopp-online-marketing.com/googles-semantic-search-engine Contact Olaf: https://www.linkedin.com/in/olafkopp/ https://twitter.com/Olaf_Kopp Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc Contact Marie and the MHC team: https://www.mariehaynes.com/contact help@mariehaynes.com https://twitter.com/Marie_Haynes https://twitter.com/mhc_inc

Search News You Can Use - SEO Podcast with Marie Haynes

In this episode, Marie shares her thoughts on semantic search. Semantic search is search that's based on understanding the meaning of words and the connections between them. In 2013, the Hummingbird algorithm made it possible for Google to expand their semantic search capabilities. With each new advancement in AI and NLP, they get a little closer. Semantic search could possibly explain how Google can algorithmically tackle the questions they give us in their article on what site owners should know about core updates. This episode discusses how SEOs can use a knowledge of semantic search to improve the quality of their websites in Google's eyes. Links mentioned in this episode: Sponsor: https://contentfly.com/searchnews Newsletter episode 232 https://www.mariehaynes.com/newsletter/episode-232-light-version/ MHC's algo update list: https://mariehaynes.com/algo Danny Sullivan on Search Engine Land writing about Hummingbird: https://searchengineland.com/google-hummingbird-172816 WSJ article with Amit Singhal describing Hummingbird calling it “semantic search”: https://web.archive.org/web/20150503223300/http://www.wsj.com/article_email/SB10001424052702304459804577281842851136290-lMyQjAxMTAyMDEwNDExNDQyWj.html What site owners should know about Google core updates: https://developers.google.com/search/blog/2019/08/core-updates Stanford seminar by Xin Luna Dong on the knowledge vault and knowledge based trust: https://www.youtube.com/clip/Ugkxy93C30py9Kvj8Xd8pYYndOQghr6BKTis MHC's QRG book: https://mariehaynes.com/book How AI powers Google's search results: https://blog.google/products/search/how-ai-powers-great-search-results/ https://www.mariehaynes.com/google-ai-and-seo/ The Quality Update: https://searchengineland.com/the-quality-update-google-confirms-changing-how-quality-is-assessed-resulting-in-rankings-shake-up-221118 Amit Singhal Panda questions: https://developers.google.com/search/blog/2011/05/more-guidance-on-building-high-quality Is MUM Google's next step in becoming a semantic search engine? By Olaf Kopp: https://searchengineland.com/google-mum-update-seo-future-383551 Koray Tuğberk GÜBÜR on topical authority: https://www.oncrawl.com/technical-seo/importance-topical-authority-semantic-seo/ Some of Marie's teachings on E-A-T: https://www.mariehaynes.com/resources/eat/ 3 part YT series on E-A-T: https://www.youtube.com/watch?v=vDUhcogUl44 Contact Marie and the MHC team: https://www.mariehaynes.com/contact Subscribe to the newsletter https://mariehaynes.com/newsletter Submit a question for the next Q&A https://Mariehaynes.com/qa-with-mhc Twitter @Marie_Haynes https://twitter.com/Marie_Haynes

Search News You Can Use - SEO Podcast with Marie Haynes
Glenn Gabe & Marie Haynes Discuss Google Core Algorithm Updates, Traffic Drops and Much More

Search News You Can Use - SEO Podcast with Marie Haynes

Play Episode Listen Later Apr 14, 2022 56:59


In this special episode of Search News You Can Use, we welcome Glenn Gabe to the show! Glenn has been assessing traffic drops in websites for many years. He and Marie discuss the types of issues that can cause a site to see traffic drops in conjunction with a Google core update. Glenn breaks these down into three areas: Relevancy adjustments Intent shifts Overall site quality problems Glenn and Marie share examples of the types of problems they have encountered when analyzing traffic drops and what lead to sites recovering after making changes. Glenn's post on traffic drops: https://www.gsqi.com/marketing-blog/google-broad-core-updates-difference-between-relevancy-adjustments-intent-shifts-overall-site-quality/ Contact Glenn: https://twitter.com/glenngabe Newsletter episode 230 https://www.mariehaynes.com/newsletter/episode-230-light-version/ Past episodes https://mariehaynes.com/seo-newsletter/seo-podcast Contact MHC https://mariehaynes.com/contact Book on Unnatural Links and Manual Action Removal https://mariehaynes.com/product/unnatural-links-book Quality Raters Book https://mariehaynes.com/product/quality-raters-guidelines Subscribe to the newsletter https://mariehaynes.com/newsletter Submit a question for the next Q&A https://Mariehaynes.com/qa-with-mhc Twitter @Marie_Haynes https://twitter.com/Marie_Haynes

Search News You Can Use - SEO Podcast with Marie Haynes
Google's MUM Technology, “Things to Know” SERP Feature and an SEO Website Review

Search News You Can Use - SEO Podcast with Marie Haynes

Play Episode Listen Later Mar 17, 2022 60:20


In this episode we talk about the latest news on Google's MUM technology. The “Things to Know” SERP feature has been seen live. It is not yet MUM powered, but soon will be. Marie also does a website review for a small business website offering pressure washing. She shares how small business owners who want to work on SEO can do keyword research, use automated site audit tools, and work on things like building links and mentions and improving E-A-T to improve their Google presence. Links mentioned in this episode The Local Search Forum: https://localsearchforum.com/ Past episodes https://Mariehaynes.com/seo-newsletter/seo-podcast Contact MHC https://Mariehaynes.com/contact Book on Unnatural Links and Manual Action Removal https://Mariehaynes.com/product/unnatural-links-book Quality Raters Book https://Mariehaynes.com/product/quality-raters-guidelines Submit a question for the next Q&A https://Mariehaynes.com/qa-with-mhc Subscribe to the newsletter: https://Mariehaynes.com/newsletter Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

The Freelance Podclass
The Fully Booked Business Class with Holly Marie Haynes

The Freelance Podclass

Play Episode Listen Later Mar 16, 2022 23:29


How do you build a fully booked VA or freelance business when you only have a part-time schedule? Today we're joined by Holly Marie Haynes, a productivity coach and business strategist who is living that experience right now. She shares tips to help you take back control of your time so you can create a long-term business strategy and pursue your ideal schedule and lifestyle!   Podcast Outline: [0:73] Introduction to Holly Marie Haynes and the topic of building a fully booked freelance or VA business when you only have a part-time schedule - Holly tells the story of how she became involved in entrepreneurship.   Three traits that characterize people who squeeze more hours out of the day [5:37] #1 Having a long-term strategy and vision - what that means and what strategies help you accomplish this. [6:40] #2 Being consistent - how consistency is manifested in your business and how it builds momentum. [7:37] How grit, consistency, and motivation are key to building your business - important examples of the impact these traits have. [9:26] #3 How do people know you - the importance of repurposing content behind the scenes into different mediums and social networks.   Barriers that hinder the average person from using time well in their business [10:37] #1 Distraction - the 3 S's and strategies to overcome them. [11:34] #2 Comparison - how it's okay to be different from other freelancers and focus on different goals. [12:18] The importance of doing a self-check to see which of the 3 S's is your main issue - how building systems will help combat these distractions.   Practical strategies for building a full-time freelance or consulting business on a part-time basis [13:47] #1 What is your long-term goal and vision - how it serves as your guardrail while you're doing the next steps and making daily decisions. [14:13] #2 Organize consistent business hours and designate theme days - some examples of schedules and theme days in a business setting. [17:34] How do you know when to make the leap from employment to full-time freelancing - some examples of criteria you may use based on what you want your ideal schedule and lifestyle to look like. [19:58] Tools that power Holly's productivity every week - some advice and examples of how she uses them for different parts of her business and customer experience. [22:07] How to connect with Holly   Resources and tools discussed in this episode: Freelance University   Learn more about Holly Marie Haynes: On Instagram: @Holly_Marie_Haynes   Crush the Rush Podcast  Crush the Rush Quarterly Planner    Grit by Angela Duckworth Instagram  Kajabi  ConvertKit  Trello  ClickUp  Google Calendar

Deep Dive into Local Search & SEO
Last Week in Local 2/22/2022

Deep Dive into Local Search & SEO

Play Episode Listen Later Feb 22, 2022 36:06


Mike's Links:Amazon's sprawling grocery business has become an 'expensive hobby' with a cloudy future - https://www.cnbc.com/2022/02/19/amazons-sprawling-grocery-business-has-become-an-expensive-hobby.htmlBredin Report: What Content Works Best for SMB Consideration? - https://bredin.com/blog/2022/02/bredin-report-what-content-works-best-for-smb-consideration/10 Ways to Beat Google Title Rewrites, Backed by Data - https://zyppy.com/seo/title-tags/beat-google-title-rewritesDr. Marie Haynes - Google Workspace Docs now provides document summary automatically  -Marie Haynes- https://twitter.com/marie_haynes/status/1493970225456369669?s=21Ep 52 Near Memo: David Mihm discusses whether the Doc summary feature provides an SEO tool -David Mihm- https://www.nearmedia.co/will-google-make-seo-superfluous-is-android-sandbox-real-or-pr-wixs-q4-s-how-big-is-the-smb-market/Favi-gone: 5 Reasons Why Your Favicon Disappeared From The Google Search Results [Case Studies] -Glenn Gabe- https://www.gsqi.com/marketing-blog/favicon-problems-google-search/GBP Appointment Link is Gone?! - https://localsearchforum.com/threads/gbp-appointment-link-is-gone.58705/How to beat the GBP Q&A bug and answer a question as the business -Greg Gifford- https://searchlabdigital.com/blog/how-to-beat-the-gbp-qa-bug-and-answer-a-question-as-the-business/Yelp Elites and Others Paid for Fake Reviews in Plain Sight -Jason Brown- https://www.nbcbayarea.com/investigations/consumer/yelp-elites-and-others-paid-for-fake-reviews-in-plain-sight/2816914/ Carrie's Links1-Star Reviews Have Increased on Yelp for 4 Years in a Row -Joy Hawkins- https://localu.org/yelp-rating-distribution-trends/Offer on Google Maps -Joy Hawkins- https://localu.org/google-just-deprecated-the-follow-button-and-welcome-offer-on-google-maps/Thinking about setting up a second Google Business Profile for your service area business? Read this before you do to make sure you don't fall into Google's naughty list. -Colan Nielsen- https://twitter.com/ColanNielsen/status/1494770066935750659LocalU Advanced April 5, 2022 - Great speakers, unique content -OnDemand Included- just $99 -https://localu.org/apr5

Last Week in Local: Local Search, SEO & Marketing Update from LocalU

Mike's Links:Amazon's sprawling grocery business has become an 'expensive hobby' with a cloudy future - https://www.cnbc.com/2022/02/19/amazons-sprawling-grocery-business-has-become-an-expensive-hobby.htmlBredin Report: What Content Works Best for SMB Consideration? - https://bredin.com/blog/2022/02/bredin-report-what-content-works-best-for-smb-consideration/10 Ways to Beat Google Title Rewrites, Backed by Data - https://zyppy.com/seo/title-tags/beat-google-title-rewritesDr. Marie Haynes - Google Workspace Docs now provides document summary automatically  -Marie Haynes- https://twitter.com/marie_haynes/status/1493970225456369669?s=21Ep 52 Near Memo: David Mihm discusses whether the Doc summary feature provides an SEO tool -David Mihm- https://www.nearmedia.co/will-google-make-seo-superfluous-is-android-sandbox-real-or-pr-wixs-q4-s-how-big-is-the-smb-market/Favi-gone: 5 Reasons Why Your Favicon Disappeared From The Google Search Results [Case Studies] -Glenn Gabe- https://www.gsqi.com/marketing-blog/favicon-problems-google-search/GBP Appointment Link is Gone?! - https://localsearchforum.com/threads/gbp-appointment-link-is-gone.58705/How to beat the GBP Q&A bug and answer a question as the business -Greg Gifford- https://searchlabdigital.com/blog/how-to-beat-the-gbp-qa-bug-and-answer-a-question-as-the-business/Yelp Elites and Others Paid for Fake Reviews in Plain Sight -Jason Brown- https://www.nbcbayarea.com/investigations/consumer/yelp-elites-and-others-paid-for-fake-reviews-in-plain-sight/2816914/ Carrie's Links1-Star Reviews Have Increased on Yelp for 4 Years in a Row -Joy Hawkins- https://localu.org/yelp-rating-distribution-trends/Offer on Google Maps -Joy Hawkins- https://localu.org/google-just-deprecated-the-follow-button-and-welcome-offer-on-google-maps/Thinking about setting up a second Google Business Profile for your service area business? Read this before you do to make sure you don't fall into Google's naughty list. -Colan Nielsen- https://twitter.com/ColanNielsen/status/1494770066935750659LocalU Advanced April 5, 2022 - Great speakers, unique content -OnDemand Included- just $99 -https://localu.org/apr5

Opinionated SEO - Daily Digital Marketing News
Display Ads for Podcasts, Making Money From a Site Hack, Google Ads Error, SERP Updates

Opinionated SEO - Daily Digital Marketing News

Play Episode Listen Later Jan 7, 2022 5:52 Transcription Available


Today is January 7th, 2022 and I'll be talking about some Google SERP updates, a Google ads error, New Display Ads for Podcasts in Spotify, WordPress major security release, Making money from a site hack, and some actionable tactics to help drive customers to buy.Full Show Notes @ https://opinionatedseo.com/s2e5Google has launched a “Shops” section in the mobile search results with three results that can be expanded to 10. Google's statement: “We recently launched Shops, a new module available on mobile devices for select US-English shopping-related queries,” https://searchengineland.com/google-launches-shops-section-in-mobile-search-results-378256https://twitter.com/b4k_khushal/status/1477337833643786242Google looks to be testing or updating their Google Discover section with trending searches. See if it's updated on your device.https://twitter.com/jasonmandragona/status/1478748397372940290Google Ads has an error right now when saving exact keywords saying they are being saved as broad. Google Ads Liason replied that it was a bug and they were working on fixing it. So don't be alarmed, but is this the beginning of the end of match types? https://twitter.com/adsliaison/status/1479189369529450496 While we're talking about ads, Spotify is going to be bringing display ads to Podcasts. Spotify is calling them Call-to-Action cards. These will be visual and interactive during ad plays as well as retargeting while exploring the app. https://www.newsroom.spotify.com/2022-01-06/spotify-introduces-call-to-action-cards-for-podcast-ads/ Wordpress released a security release yesterday which patched 4 major vulnerabilities. This affects versions 3.7 to 5.8, so pretty much any WordPress install out there. https://wordpress.org/news/2022/01/wordpress-5-8-3-security-release/ So, if your site is hacked, what do you do? First, you get it cleaned up and then make sure your IT or Dev Ops is taking proactive steps to ensure that it can't happen again. If you don't know anything about cleaning up - check out SUCURI, I've used them in the past to clean up a hacked site and they took care of things in just a matter of hours.So what did years ago when her main site was hacked and started ranking for Michael Kors handbags. she was able to remove the hack and then redirected all of those pages to Amazon using her affiliate link. She made a few hundred dollars before turning it all off.https://twitter.com/Marie_Haynes/status/1479143529020592130Katelyn Bourgoin spent over 1500 hours learning about cognitive biases and heuristics, the stuff that drives customers to buy and she put together a Twitter thread of the top 19 concepts that marketers need to know: https://twitter.com/KateBour/status/1478792178726019073

The Secrets of Supermom Show
How to Plan Your Best Year Ever with Holly Marie Haynes

The Secrets of Supermom Show

Play Episode Listen Later Jan 2, 2022 32:04


Holly Marie Haynes, entrepreneur, corporate strategist, top 100 podcaster, and twin mom is the second guest in The Secrets of Supermom Show podcast series HOW TO PLAN YOUR BEST YEAR EVER. Every day for the first week of 2022, a new guest expert joins host Lori Oberbroeckling to share the secrets, the strategies, and the tools she uses to plan her best year ever. Best-selling authors, CEOs and COOs of million-dollar corporations, women running six-figure side-hustles while working full time, podcasters, bloggers, and more join us to spill it all. You do not want to miss a single episode of this amazing series!Today's guest, Holly Marie Haynes, is the creator of the Crush the Rush system and quarterly business planner. As a strategic business coach, she has discovered secrets to help women control their time with proven productivity techniques, systems, and structure to create a strategy that scales long term. Holly shares with us her proven strategies…The first step to your “creative session” for the yearThe “secret sauce” to planning your best year everThe BE • FEEL • DO • HAVE method to making life the way you want it to beHow to break your goals into “buckets” or “pillars” of your life: personal, self, family, business, career, health, etc.Why planning the best year ever is NOT about getting the most doneFor the show notes and all the links mentioned in today's episode, head to secretsofsupermom.com/41.Stay connected!www.secretsofsupermom.comSecrets of Supermom on FacebookSecrets of Supermom on Instagram

Too Legitimate to Quit
24: On Prioritization, Balance & The [Former] Royal Family (feat. Holly Marie Haynes)

Too Legitimate to Quit

Play Episode Listen Later May 17, 2021 38:01


What's the best way to build a business without burnout? What if you can only dedicate a third of your time to your dream? How do you know if you're doing enough of the right things - and what is just noise? And what does any of it have to do with cake? Today, Annie P. is joined by Holly Marie Haynes, side hustle expert, lifetime Royal Family enthusiast, and creator of The CAKE method. Holly's system is astoundingly simple yet undeniably powerful. Plus, Annie and Holly take a moment to draw inspiration from Queen Elizabeth's long reign, and the brave, bold departure of Harry and Meghan. *Parentpreneur advisory: this episode contains colorful language. Be sure to check out Holly's free Side Hustle Starter Kit and her podcast Crush the Rush. Check out these fabulous Etsy finds for fans of Harry and Meghan supporters, each made and sold by independent artists. Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Annie P.'s free masterclass is for you. For full show notes and more visit www.toolegitimatetoquit.com Extra Credit: Don't forget to subscribe wherever you listen to podcasts! New episodes drop every Monday. Reviews and ratings really help our little show grow, so thank you for the boost!

Momentum Makers
How to Leverage Your Time as an Entrepreneur While Working Full Time with Holly Marie Haynes

Momentum Makers

Play Episode Listen Later Mar 16, 2021 38:37


Connect with Holly: https://www.instagram.com/holly_marie_haynes/Connect with me: https://www.instagram.com/caitroseco/