Podcasts about data driven

Welcome to the season nine premiere of Data Driven, where we kick things off with a thought-provoking deep dive into the world of AI-powered leadership. In this episode, hosts Frank La Vigne, Andy Leonard, and BAILeY are joined by Geoff Woods, bestselling author of "The AI Driven Leader." Together, they explore how artificial intelligence is quickly evolving from a tactical tool that writes emails and automates tasks to a transformative thought partner that can help leaders navigate high-stakes business decisions, develop innovative strategies, and even challenge their own thinking.Geoff challenges the notion that AI is just another tech buzzword and shares real-world stories of executives using AI as a strategic confidant—literally building virtual AI boards featuring iconic figures like Steve Jobs and Warren Buffett. He breaks down his practical CRIT framework (Context, Role, Interview, Task), offering listeners actionable ways to move beyond surface-level AI use and harness its power for exponential personal and business growth.Whether you're a seasoned data scientist, a curious executive, or just someone looking to level up your leadership skills, this conversation will inspire you to reconsider how you work with AI—and how much more you can achieve when you use it as your smartest collaborator yet. Get ready to have your assumptions challenged, your creativity sparked, and your sticky notes filled with new ideas. Let's get data driven!Timestamps00:00 "AI: Your Strategic Cofounder"05:26 Strategic Leadership with AI07:35 "Focusing on 20% High-Impact Tasks"11:07 AI Strategies for Debt Restructuring13:28 AI in Negotiations: Role Play Insights19:01 Mentor in Your Pocket21:52 "Imaginary Advisory Board"25:17 "Starting AI: First Domino Approach"28:33 Coaching Corporate Growth Strategy31:51 Interactive Knowledge Experience35:06 "Becoming an AI-Driven Leader"38:54 "Visionary Super Connector"43:06 Leadership Beyond Technology47:11 Rethinking AI and Strategic Questions49:26 "AI-Powered Strategic Visioning"53:29 "Choosing Growth Over Perfection"56:24 AI Achievements: Overcoming Imposter Syndrome

Shallow and Jiunta unpack the growing obsession with objective training data and why it often misses the point. From heart rate monitors to force plates, they challenge whether these metrics matter when the goal is often subjective, like feeling good or moving without pain. It's Time We Get Serious About Exercise Prescription.    Sign Up Now.  https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide We've got a new sponsor! Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care. https://marekhealth.com/rxd Code RXD Don't miss the release of our newest educational community - The Pre-Script ® Collective! Join the community today at www.pre-script.com. For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram. For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases. You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram! Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/ Living in Chaos (00:00:00) The Myth of Optimization in Fitness (00:03:00) Can You Objectively Measure Subjectivity? (00:06:00) Why Load Isn't Always the Goal (00:09:00) Tracking What Actually Matters for Clients (00:14:00) The True Role of a Coach vs. Trainer (00:21:00) How to Add Value Beyond the Gym (00:29:00) Measuring Sleep, Stress, and Success (00:36:00)

Andy and I are kicking off Season Nine of Data Driven with a bang: an insightful interview with Jeff Woods, author of “The AI Driven Leader.”Andy, Bailey, and I are thrilled to bring you brand-new conversations, deep dives, and data stories all season long. Stay tuned for the official release, and as always, thank you for being part of our data-driven journey.Listen for the Season Nine kickoff soon!

In this episode, we speak with Asha Strazzero-Wild, co-founder of Outpointe, a growth strategy and execution firm specializing in healthcare. Asha shares her fascinating journey from aspiring doctor to education and public health before founding Outpointe with business partner Kelly Wilder. Their firm helps healthcare organizations optimize resources and improve patient and provider experiences through data-driven strategies and tactical support. Drawing on their combined 50 years of experience, Asha and Kelly guide healthcare companies in prioritizing initiatives, aligning metrics, and executing effectively on their vision in an increasingly complex market.  Key Takeaways  Data-driven decision making is crucial for healthcare organizations to prioritize initiatives and allocate resources effectively  The importance of speaking the same language when defining metrics and success criteria before launching initiatives  Outpointe's proprietary Growth Readiness Outlook assessment helps organizations evaluate their readiness for growth across key areas including customer experience, financial work, sales and marketing, and workforce development  The value of intentionally seeking feedback from those implementing best practices in your industry to drive continuous improvement  Why focusing on your strengths is as important as addressing areas for improvement when building effective teams  The boxing inspiration behind the name "Outpointe" - strategically coming back round after round to outpoint your opponent (the market)  Memorable Quotes  "Everyone says 'I've got this great idea,' but actually operationalizing that and executing on it and being strategic about what you choose to do and not do is hard."  "At the end of the day, we're all working to help make healthcare better."  "Don't focus exclusively on what you need to do better. Don't forget to focus on what you do really well, and keep doing that really well."  "When you're thinking about how you are going to allow yourself to grow and evolve with the market and the market needs, it's really important. And it shouldn't be done in a vacuum."  Resources Mentioned  Book Recommendation: StrengthsFinder - for identifying your strengths and building effective teams  Bio:  Asha brings over 10 years of healthcare sector experience spanning public health, health technology, and corporate marketing. As co-founder of Outpointe, she helps healthcare organizations implement effective systems and processes for sustainable growth and successful innovation launches.  At The Advisory Board Company, Asha earned Pragmatic Marketing certifications and launched nearly a dozen successful analytics products. Later, as Senior Vice President of Integrated Sales and Marketing at a leading life sciences company, she drove effective marketing strategies that generated nearly $50 million in sales over three years. Her expertise includes managing multi-million-dollar budgets, integrating sales and marketing functions, and measuring marketing ROI.  Asha has overseen multiple acquisitions and product launches throughout her career. When not working, she enjoys spending time at the hockey rink with her son and leading community volunteer efforts in the Boston area.  Find Asha:  Website  LinkedIn  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy's LinkedIn  Business LinkedIn Page 

Dr. Serena Huang is revolutionizing how organizations approach talent, well-being, and DEI through data and AI. The CEO and Founder of Data with Serena, she is also the author of the bestselling book The Inclusion Equation: Leveraging Data & AI For Organizational Diversity and Well-being. Serena is a sought-after international speaker and as an AI expert, people analytics executive and chief data officer, she's spent more than a decade leading measurement and analytics strategy for DEI and ESG at iconic brands like GE, Kraft Heinz, PayPal and LinkedIn. Also a guest lecturer at top MBA programs, including Wharton, Haas, and Kellogg, Serena's on a mission to help businesses worldwide actualize a new vision of work where employee well-being and belonging are prioritized alongside profits.

Have you ever felt like you're juggling donor relationships in the dark, hoping you don't drop the ball? In this week's episode, I share how a data-driven moves management process turned my fundraising chaos into clarity—and how one missed thank-you nearly cost us a loyal donor. You'll hear real stories, practical tips, and a few fun surprises that will make you rethink how you engage your top supporters.What if you could use data to make every donor feel like your only donor?

What happens when schools focus on the right kind of data? Elaine Allensworth joins the Leaders Coaching Leaders podcast to discuss the transformative power of meaningful metrics in education. Drawing from her groundbreaking work in Chicago Public Schools, Elaine shares how identifying critical data points, like ninth-grade course failures, can create a ripple effect of dramatic improvements in student outcomes. With decades of experience in education research, Elaine highlights the role of ninth-grade success as a foundation for long-term achievement and explains why data is best used as a tool for communication and collaboration. Unraveling the complexities of data overload, she outlines ways for educators and district leaders to prioritize actionable insights that lead to meaningful impact. Inspiring, insightful, and packed with strategies, this conversation will leave you rethinking how data can fuel positive change in education.Let us know what you think!

In this episode, Dennis Shirley, Vice President of Revenue Cycle at UnityPoint Health, discusses how his team earned national recognition for excellence in denial management. He shares how data, clinical collaboration, and cautious adoption of automation and AI are helping to transform their revenue cycle operations while enhancing the patient financial experience.

It's frustrating when a product that once flew off the shelves suddenly seems to stall. As an Amazon seller, it's easy to feel like the marketplace is working against you, but often, the problem lies in missing opportunities to tweak and optimize. Competitors are constantly evolving, and understanding their strategies while diving deep into buyer behavior can reveal hidden gaps. Sometimes, it's not about the product itself, but how you fine-tune everything behind the scenes that can turn things around. Colin Raja is an e-commerce expert and growth strategist with a background in software development and data engineering. He's built multiple seven-figure Amazon brands, specializing in using data to drive business growth. Today, Colin shares his data-driven approach to Amazon product launches, explaining how he helped a brand scale from $50,000 to $500,000 in monthly sales. His strategies focus on optimizing both front-end and back-end processes, understanding buyer psychology, and conducting detailed competitive analysis. Stay tuned! Resources: Follow Colin Raja on Facebook Connect with Colin Raja on LinkedIn

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Metrics & Chill, Jeremiah sits down with Bec Henrich, Head of Marketing at Traction Complete, to talk about forecasting that actually works. Instead of reverse-engineering aggressive revenue targets, Bec explains how to build forecasts grounded in real funnel data—so your team can aim high without burning out.You'll learn:How to model accurate and predictable conversion rates How to avoid “wishful thinking forecasts” The importance of clean, standardized data in your CRMHow to factor in seasonality to avoid mid-quarter surprisesTips for getting Sales and RevOps aligned on forecast assumptionsMore about:Traction Complete: https://tractioncomplete.com/ Databox: https://databox.comSubscribe to the newsletter: https://databox.com/newsletter

Samantha Burmeister joins us to dive into the world of email welcome campaigns, emphasizing that the key takeaway is to gather valuable data about your audience. Understanding not just who buys, but also who doesn't, allows us to make informed marketing decisions moving forward. Samantha shares insights on how to start these campaigns right, the balance between gaining insights and making sales, and the significance of personalization in today's marketing landscape.The dialogue begins with a crucial insight: the primary aim of a welcome sequence should be to gather data about new subscribers, which can inform future marketing strategies. Samantha emphasizes that understanding why some subscribers choose not to purchase is just as important as knowing who does buy. This data-driven approach enables marketers to fine-tune their strategies, ensuring that they invest in the right channels and messages moving forward.As we explore the structure of an effective welcome campaign, Samantha outlines key components that should be included in the initial emails. She advocates for providing immediate value to subscribers, which encourages prompt engagement. The importance of follow-up emails is also highlighted. By using data from initial interactions, marketers can create segments within their audience, delivering personalized content that speaks directly to each group's needs and preferences.Towards the end of the episode, the conversation shifts to the changing landscape of consumer behavior. Samantha notes that in times of uncertainty, consumers are more cautious with their spending, which necessitates a more personalized and conversational approach in email marketing. By focusing on the emotional transformations that products can provide, rather than just the products themselves, brands can create deeper connections with their audience.This episode provides valuable insights into developing effective email welcome campaigns that not only drive sales but also build lasting customer relationships.Takeaways:A successful welcome email sequence should prioritize understanding customer data over immediate sales.Tracking who buys and who doesn't helps in allocating marketing resources effectively for future campaigns.The sequence begins with the opt-in process, making it essential to craft a compelling opt-in page.Personalization in marketing emails leads to higher conversion rates, especially during uncertain times.Find the notes here: https://keepopt.com/256 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

How can data-driven decision-making transform your law firm? Melissa sits down with Mastery Group member Chelsea Riekkola, who went from not knowing what a KPI was to confidently setting and achieving ambitious revenue goals for her firm.   Learn how Chelsea's firm exceeded their revenue targets through intentional goal-setting and team engagement, her unique approach to Monday Map using digital tools, and how she maintains extraordinary productivity despite juggling partnership responsibilities, board work, and family life. If you've been struggling to implement systems, Chelsea's practical insights will show you what's possible when you commit to the process.   Get full show notes, transcript, and more information here: https://www.velocitywork.com/309

What if you could tap into a more affordable and efficient energy system, all while supporting grid stability? Tune in to our fascinating conversation with Robin Beer, energy data scientist at Flexa, a startup revolutionising the way we consume electricity. Robin shares the process of creating a virtual power plant that enables consumers to utilise solar and battery resources while strategically managing when to buy and sell electricity based on market conditions and weather forecasts. Not only does this system promise reduced costs, but it also enhances grid stability, offering a win-win solution for consumers and the wider energy network. Our discussion ventures into the intricate technology behind Flexa's virtual power plant, highlighting the essential role of Python and other tools in optimizing energy trading.  We chat about the exciting startup atmosphere in Munich and the importance of cultivating a T-shaped skill set to thrive in this fast-paced environment.Robin's LinkedIn: https://www.linkedin.com/in/robin-beer-7595b680/Robin's X: https://x.com/R_E_BeerFlexa: https://www.flexa.energy/Pybites Circle Community: https://pybites.circle.so/___If you found this podcast helpful, please consider following us!For more Pybites:Developer Mindset Newsletter: https://pybit.es/newsletter

If you want to turn your podcast into a growth machine, this episode has you covered. Katie Brinkley breaks down her four-post strategy that transforms social engagement into real downloads, meaningful conversations, and actual revenue. Hear how she scaled her show and what consistency, strategy, and smart data can do for yours.   WHAT TO LISTEN FOR The power of 10-minute solo episodes for time-pressed listeners What a quick question or stat can do to your audience Why share client wins or your own journey A way to open DM conversations and avoid algorithm penalties How to attract sponsors and justify ad rates   RESOURCES/LINKS MENTIONED GroupTrack CRM Metricool ChatGPT   ABOUT KATIE BRINKLEY Katie Brinkley is a bestselling author and social media strategist whose “less-is-more” philosophy has reshaped how brands engage online. As the author of The Social Shift, she distilled two decades of journalism and marketing experience into her signature 4-post formula, helping everyone from solopreneurs to enterprises like AT&T and DirecTV drive real results with minimal content. A platform-agnostic storyteller, Katie blends data-driven insights with compelling narratives to capture ideal audiences, boost engagement, and turn followers into customers efficiently and authentically.   CONNECT WITH KATIE Website: Next Step Social Communications Podcast: Rocky Mountain Marketing | Apple Podcasts and Spotify Facebook: Katie Brinkley Instagram: @iamkatiebrinkley LinkedIn: Katie Brinkley X: @_KatieBrinkley   CONNECT WITH US  If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!   

On this episode of Next Level CRE, Matt Faircloth interviews Michael Episcope, co-founder of Origin Investments, about his journey from trading commodities to building a real estate firm with over 10,000 multifamily units transacted. Michael shares how his grandfather's scrappy approach to West Side Chicago buildings shaped his foundational real estate mindset, and how he applied those principles to launch Origin during the 2008 financial crisis. The conversation dives deep into why Origin focuses exclusively on Class A multifamily in high-growth markets, avoiding overleveraged deals and emphasizing risk management and rent-growth forecasting. Michael also discusses the current opportunity for savvy operators in the wake of the capital slowdown, highlighting the contrarian advantage in development today and the power of specialization in long-term success. Michael Episcope Current role: Co-Founder, Origin Investments Based in: Chicago, IL Say hi to them at: origininvestments.com Get a 4-week trial, free postage, and a digital scale at https://www.stamps.com/cre. Thanks to Stamps.com for sponsoring the show! Post your job for free at ⁠https://www.linkedin.com/BRE⁠. Terms and conditions apply. Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at www.bestevercommunity.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Wash Talk, host Brian Ankney talks to Cameron Ray of Sparkle Express Car Wash and Noel Peña of Digital Recognition Network (DRN) about data-driven carwash marketing. The conversation explores how Sparkle Express uses DRN's license plate recognition and vehicle data to target potential customers based on behavior, such as driving frequency and vehicle type, rather than just proximity. This approach allows for precise outreach, replacing broad tactics like direct mail and geofencing. A recent campaign reached 330,000 qualified prospects and saw an 8% redemption rate, with 2% converting to monthly memberships. The discussion highlights how behavior-based targeting drives higher ROI and long-term customer value in today's carwash market.

Nicholas Gaudern, CTO at PowerCurve, discusses the growing focus on data-driven insights in wind turbine operations, emphasizing the importance of laser scans, digital twins, and aerodynamic add-ons for enhancing efficiency and performance. Sign up now for Uptime Tech News, our weekly email update on all things wind technology. This episode is sponsored by Weather Guard Lightning Tech. Learn more about Weather Guard's StrikeTape Wind Turbine LPS retrofit. Follow the show on Facebook, YouTube, Twitter, Linkedin and visit Weather Guard on the web. And subscribe to Rosemary Barnes' YouTube channel here. Have a question we can answer on the show? Email us! Allen Hall: Nicholas, welcome back to the podcast. Hi. Thanks Allen. Good to see you again. There's a lot going on in wind right now. Obviously the elections that happy the United States are changing the way that a lot of US based operators are thinking about their turbines and, and particularly their blades. I've noticed over the last, even just couple of weeks that. Operators and the engineers are paying more attention to what they're actually getting on site. Nicholas Gaudern: Yes. Allen Hall: Instead of, uh, the sort of the full service agreement where, hey, they're under warranty for two years, I don't really need to do anything for a little while approach. That's changing into, I want to know what arrives on site, what am I getting and what problems are there with these particular blades that I may not know about because they're new to me. Even though these blades, there may be thousands of these blades out in service. Mm-hmm. Me, my company doesn't know. Yep. How they operate. How they perform, particularly at this, this new site, I'm Repowering or, [00:01:00] or building new. That is a complete shift. From where it was a year ago, two years ago, five years ago. Yeah. And I think the biggest performance piece that people are looking at is aerodynamics, and I'm trying to understand how these blades perform, how they move. Yes. What kind of loads there are, what kind I expect over the next year or two. And I think they're just becoming now aware of maybe I need to have a game plan. Nicholas Gaudern: Mm-hmm. Allen Hall: And I, and that's where power curve comes in, is like in the sense of have a king plan. Understand what these plates are all about. Yeah, yeah. And try to characterize 'em early rather than later. Nicholas Gaudern: Yeah, exactly. I think there's been an increased focus on, on data and for operators, as you say, to understand more what they're getting and not necessarily relying on just what they're told. So, uh, I think a nice case study of that is last year we were helping a customer to build a, a digital twin. Uh, of one of their turbine models that they, that they purchased. So what that involved [00:02:00] is, uh, going to site, doing a laser scan of a blade, understanding geometry, helping them to build up some aerodynamic and structural models of that blade. So then that customer was going to build an AEL model themselves of that turbine so that they could run load calculations. They could look at, uh, site specific, uh, changes that could be relevant to that turbine's configuration or how they operated it. And this isn't really something that you saw a lot of, uh, a few years ago, but I think it's great that operators, particularly when they have a larger engineering capacity, are starting to get into that game. Uh, and it's tough because it's a lot of what the OEMs do, it's their kind of specialist knowledge, but there's a lot of smart people out there. Uh, there's a lot of companies you can work with to help gather that data and build these products up. Allen Hall: The OEMs right now are. Lowering the number of engineers. Nicholas Gaudern: Mm-hmm. Allen Hall: Staff reductions. Yeah. Uh, so getting a hold of somebody on the engineering staff, particularly with aerodynamics, can be quite hard.

A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology—from the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology. As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that? In Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior (Harvard Business Press, 2025), Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives—for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers. With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game. Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used—for good and for ill—and how we can gain power over the data that defines us. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/psychology

Hillary Baguma, Brand Manager at Uganda Breweries Limited shares his journey into marketing, discussing the importance of creativity, understanding consumer behavior, and anticipating future trends. He highlights the evolving role of authenticity and influencer marketing, and the impact of technology and AI on the field. The conversation also touches on the need for increased support for local products to achieve a middle-class economy in Uganda by 2040. Additionally, Hillary discusses impactful social campaigns, including autism awareness and the initiatives of the Soroti Cricket Academy, showcasing how brands can create meaningful impacts within their communities.00:29 Introduction to the Podcast00:56 Marketing Insights with Hillary Baguma01:23 The Power of Creativity in Marketing01:40 Understanding Consumer Behavior02:20 The Dynamic Nature of Marketing03:45 The Role of Authenticity in Branding05:13 Hillary Baguma's Journey into Marketing05:47 The Impact of Empathy in Marketing09:26 The Importance of Marketing Education10:52 Autism Awareness Campaign12:18 Challenges and Support for Autism17:00 The African Marketer's Convention18:43 The Future of Marketing and Technology20:34 Global Marketing Strategies for Africa21:29 The Untapped Potential of Africa24:22 The Future of Marketing: Authenticity and AI27:13 Sustainability and Traditional Media in Marketing30:29 Achieving a Middle-Class Economy in Uganda36:36 Impactful Marketing Campaigns and Social Initiatives44:38 Closing Thoughts and Call to ActionFollow up with him on LinkedIn, X in his name!Share your feedback and inquiries at onugandapodcast@gmail.com or call/WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 25.09.24

In this episode of Revenue Insights, host Guy Rubin talks with Shianne Sampson, Global VP of Sales at Eventbrite, about turning around underperforming sales teams through data-driven leadership and culture-first coaching. Discover how side-by-side coaching, clear expectations, and tough personnel decisions can create a high-performance sales culture built for sustainable success.

A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology—from the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology. As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that? In Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior (Harvard Business Press, 2025), Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives—for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers. With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game. Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used—for good and for ill—and how we can gain power over the data that defines us. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/economics

A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology—from the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology. As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that? In Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior (Harvard Business Press, 2025), Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives—for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers. With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game. Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used—for good and for ill—and how we can gain power over the data that defines us. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/science-technology-and-society

A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology—from the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology. As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that? In Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior (Harvard Business Press, 2025), Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives—for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers. With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game. Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used—for good and for ill—and how we can gain power over the data that defines us. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology—from the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology. As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that? In Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior (Harvard Business Press, 2025), Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives—for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers. With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game. Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used—for good and for ill—and how we can gain power over the data that defines us. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

In this episode, Channah Cohen skillfully shares practical, research-based insights to enhance the dating experience. Channah Cohen serves as an adult educator for the OU's ECP and Yavneh Young Professionals of JLIC. Previously, she worked at the Center for Communal Research as the applied researcher on their large-scale, mixed-methods study on dating in the American Orthodox Jewish community. She is also the author of Guardians of the Flame, a historical novel about the Chanukah story.Hosted by Anna Krausz.

Struggling with leadership chaos in the age of data? In this episode of TCAST, host Jason Rigby welcomes Will Watrous—entrepreneur, EOS implementer, and former stressed-out CEO. Will shares his journey from a health crisis during 173% company growth to clarity and focus through the EOS model. Discover how data-driven leadership, accountability, and clear roles can transform any organization. Whether you're a tech leader or a data enthusiast, this episode offers actionable insights to optimize team performance, reduce stress, and achieve sustainable growth.

Iris Bohnet is the Albert Pratt Professor of Business and Government and the co-director of the Women and Public Policy Program at Harvard Kennedy School. She is a behavioral economist, combining insights from economics and psychology to improve decision-making in organizations and society, often with a gender or cross-cultural perspective. Her most recent research examines behavioral design to embed equity at work. She is the author of the award-winning book “What Works: Gender Equality by Design” and co-author of the book “Make Work Fair.” Professor Bohnet advises governments and companies around the world, including serving as Special Advisor on the Gender Equality Acceleration Plan to the UN Secretary-General/Deputy Secretary-General and as a member of the Gender Equality Advisory Council of the G7. She was named one of the Most Influential Academics in Government and one of the most Influential People in Gender Policy by apolitical. She served as academic dean of Harvard Kennedy School for six years and as the faculty chair of the executive program “Global Leadership and Public Policy for the 21st Century” for the World Economic Forum's Young Global Leaders for more than ten years. She presently serves as the faculty director of the social sciences at Harvard Radcliffe Institute and on a number of boards and advisory boards. Siri Chilazi is a senior researcher at the Women and Public Policy Program at Harvard Kennedy School whose life's work is to advance gender equality in the workplace through research and research translation. She operates at the intersection of academia and practice, both conducting research on how organizations can become more inclusive and bringing those research insights to practitioners through speaking, training, and workshops. As an academic researcher, Siri specializes in identifying practical approaches to close gender gaps at work by de-biasing structures and designing fairer processes. As an advisor and speaker, Siri frequently collaborates with organizations ranging from start-ups to Fortune 500 companies and leading professional service firms in order to close gender gaps. Shei is the coauthor, with Iris Bohnet, of “Make Work Fair: Data-Driven Design for Real Results.” She has earned an MBA from Harvard Business School, a Master's in Public Policy from Harvard Kennedy School, and a BA in Chemistry and Physics from Harvard College. Ralph Ranalli of the HKS Office of Communications and Public Affairs is the host, producer, and editor of HKS PolicyCast. A former journalist, public television producer, and entrepreneur, he holds an BA in political science from UCLA and a master's in journalism from Columbia University.Scheduling and logistical support for PolicyCast is provided by Lilian Wainaina. Design and graphics support is provided by Laura King and the OCPA Design Team. Web design and social media promotion support is provided by Catherine Santrock and Natalie Montaner. Editorial support is provided by Nora Delaney and Robert O'Neill.

In this weeks' Scale Your Sales Podcast episode, my guest is Leslie Douglas.   Leslie Douglas is an award-winning sales coach dedicated to helping sales professionals align with their purpose and maximize productivity for high-impact results. With over 15 years of sales experience and a decade in coaching, she empowers individuals and teams to drive pipeline while staying authentic to their unique voice. A LinkedIn Top Sales Voice, and host of the popular Sell Better Daily Sales Show, Leslie speaks globally, inspiring sales professionals to sell with confidence, clarity, and purpose.   In today's episode of Scale Your Sales podcast, Leslie explores the evolving dynamics of high-performing revenue teams, emphasizing that despite advancements in AI and technology, it's people and effective coaching that drive success. She discusses the shift from deal-centric to people-focused coaching, the importance of personalized motivation, and the need to support both sellers and leadership. The conversation also highlights the role of diversity, community, and changing generational values in shaping a resilient and inclusive sales culture.   Welcome to Scale Your Sales Podcast, Leslie Douglas.     Timestamps: 00:00 Prioritizing People in Revenue Teams 05:28 Emerging Trends in Sales Kick-offs 07:27 Data-Driven Leadership Insights 12:23 Individual Motivation Beyond Money 14:41 Shattering Glass Ceilings Together 18:17 Shifting Career Aspirations and Values 21:26 Generational Shift in Risk Tolerance 24:28 Experiencing Global Traditions Journey 27:54 Curiosity: Key Sales Tool 31:14 Finding a Safe Community Transformed Me   https://www.linkedin.com/in/lesliebdouglas/ https://www.instagram.com/itslesliedouglas/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

Lighting controls are no longer a nice-to-have—they're fast becoming the backbone of smart, energy-efficient buildings. In this episode, Michael Colligan and Greg Ehrich sit down with Scott Metker, COO of Autani, to explore how the convergence of lighting, HVAC, and data is transforming the built environment.From the rise of wireless and hybrid systems to the untapped potential of demand reduction and data-driven decision-making, this conversation sheds light on what's next for building intelligence. Scott breaks down the real-world benefits of connected controls and why facility managers are seeing lighting systems as more than just sources of illumination—they're becoming powerful platforms for insight and automation.And if you're a distributor, contractor, or agent looking to pivot into the future?Get a Grip on Lighting is blazing a new sales path with rebates and lighting controls—and NAILD is backing it up with an in-person, hands-on controls certification. Click here to learn more. If you're ready to shift gears with the industry, this is where you start.Tune in and find out why the smartest buildings start with the smartest lighting systems.Connect with Scott: https://autani.com https://www.litetrace.com https://www.linkedin.com/in/scottmetker/   Sponsor: Satco  www.satco.com

In this episode of Discovering Nutrition, Eliisa sits down with Patrick Lyons—fitness coach, long-time tracker, and American Ninja Warrior competitor—for a powerful conversation on building sustainable health through data, discipline, and self-awareness. Patrick shares how tracking over a decade of nutrition helped him launch a coaching business, why walking is his secret productivity hack, and how seeking discomfort has transformed his mindset, habits, and happiness. Key Notes: Relatability in Coaching: Why clients tend to mirror their coach's lifestyle, and why that matters Tracking for Freedom: How logging daily for 10+ years shaped Patrick's nutrition philosophy Walking the Walk—Literally: Why he averages 20,000+ steps per day (and how it fuels focus) Discomfort = Growth: How leaning into challenge sparked his biggest breakthroughs Mindset Over Metrics: Reframing setbacks, finding fulfillment, and aligning with purpose   Instagram: https://www.instagram.com/patricklyons/ YouTube: www.youtube.com/@patricklyonsofficial

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!The media landscape has fundamentally transformed, leaving brands struggling to navigate an increasingly fragmented ecosystem. But according to Michael Kempner, CEO of Mike WorldWide, this transformation presents unprecedented opportunities for those who understand how to leverage today's digital environment.Kempner, speaking with host Peter Woolfolk, reveals how successful PR strategies have evolved from broad-brush approaches to precision-targeted, audience-centric campaigns. "Today you can design media strategies that are very audience-centric," Kempner explains, noting that younger generations have almost entirely abandoned traditional news sources like newspapers. Instead, they curate personalized news environments through digital channels, newsletters, and social platforms.This shift demands a complete rethinking of media strategy. Rather than focusing solely on prestigious publications, brands must understand their audience's entire "media lifecycle" – what they consume when waking up, during commutes, at work, and before bed. Kempner calls this "the new top tier," emphasizing that cable news might reach only 1-2 million viewers while digital platforms collectively reach tens of millions.Perhaps most revolutionary is how AI and predictive analytics have transformed campaign planning and measurement. These tools now enable unprecedented precision in targeting specific journalists, predicting content virality, and demonstrating clear ROI. "If we increase brand love for your service or product by 2%, I can tell you how many more cases of beer you're going to sell," Kempner notes, highlighting how PR can finally prove its value alongside other marketing disciplines.For PR professionals seeking to remain relevant and effective, embracing these data-driven, audience-centric approaches isn't optional – it's essential. The future belongs to those who can integrate earned, owned and paid media strategies with precision measurement to deliver genuine business results in our increasingly complex digital ecosystem. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com

 In Ep. 171 of Earned, CreatorIQ CMO Brit Starr sits down with Jasmine Enberg, VP, Principal Analyst at EMARKETER. To start, we dive into the transformative journey of the creator economy. As influencer marketing becomes a more mature industry and marketing function in 2025, Jasmine shares how brands are adopting data-driven strategies to navigate this dynamic space. We explore the profound impact of TikTok's rise, the challenges posed by iOS changes, and the economic uncertainties affecting digital creators. Jasmine emphasizes the importance of platform diversification, urging creators (and brands) to embrace new formats like YouTube Shorts and Instagram Reels to remain competitive. Looking ahead, the episode highlights the opportunities and hurdles for both seasoned leaders and aspiring creators. Jasmine stresses the significance of adopting a business mindset and finding a unique value proposition in this rapidly evolving digital world. Additionally, we discuss the role of AI in creator marketing, acknowledging its potential to streamline processes while maintaining the irreplaceable essence of human connection. To close the episode, Jasmine shares some advice for both leaders and those aspiring to begin a career in the creator economy. In this episode, you'll learn: Why the creator economy is becoming more professionalized as brands refine their influencer marketing strategies with better tools and resources. How the challenges of economic uncertainty and digital landscapes are impacting brand decisions and influencer partnerships. Why brands should build long-term partnerships with creators rather than transactional relationships to strengthen their brand presence and drive ongoing engagement. Connect with the Guests: Jasmine's LinkedIn - @jasmineenberg Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

In this Podcast, Steve P. Young will break down the latest app monetization trends and what they mean for your growth in 2025.Steve will dive into three of the most talked-about reports in mobile: RevenueCat's State of Subscription Apps, AppsFlyer's Creative Optimization Report, and the App Valuation Benchmark Report. You'll get the must-know data points, actionable strategies, and real-world takeaways to help you increase revenue and stay ahead of the curve.Whether you're running subscriptions, in-app purchases, or ad monetization, this episode will help you optimize every part of your funnel.You'll learn:✅ How subscription apps are evolving in 2025✅ Key monetization trends from the RevenueCat report✅ What makes creatives actually convert (from AppsFlyer data)✅ Real examples of winning monetization strategiesLearn More:AppsFlyer's The State of Creative Optimization - 2025 Edition:https://shorturl.at/qlEfhRevenueCat's State of Subscription Apps 2025:https://www.revenuecat.com/state-of-subscription-apps-2025/ App Peak Valuation Report:https://my.apppeak.com/valuation-report-page Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this Podcast, Steve P. Young will break down the latest app monetization trends and what they mean for your growth in 2025.Steve will dive into three of the most talked-about reports in mobile: RevenueCat's State of Subscription Apps, AppsFlyer's Creative Optimization Report, and the App Valuation Benchmark Report. You'll get the must-know data points, actionable strategies, and real-world takeaways to help you increase revenue and stay ahead of the curve.Whether you're running subscriptions, in-app purchases, or ad monetization, this episode will help you optimize every part of your funnel.You'll learn:✅ How subscription apps are evolving in 2025✅ Key monetization trends from the RevenueCat report✅ What makes creatives actually convert (from AppsFlyer data)✅ Real examples of winning monetization strategiesLearn More:AppsFlyer's The State of Creative Optimization - 2025 Edition:https://shorturl.at/qlEfhRevenueCat's State of Subscription Apps 2025:https://www.revenuecat.com/state-of-subscription-apps-2025/ App Peak Valuation Report:https://my.apppeak.com/valuation-report-page Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this episode of The Experts Blueprint, Tim sits down with digital strategist and systems expert Alastair McLeod to explore how businesses can future-proof their marketing, embrace automation, and stay competitive in the age of AI. They dive deep into topics like:How critical thinking and data saved their university grades — and now their businessesWhy most marketers are about to be replaced (unless they do this)The evolution from ad copywriting to algorithmic optimizationHow to use systems thinking to eliminate grunt work and scale sustainablyAlastair's personal fight to protect Australia's alpine regions — and why today's election may be pivotal

Alan Mosca, CTO of nPlan, discusses the transformative role of machine learning in construction project management. nPlan leverages historical data from large construction projects to create forecasts that help improve project execution. By analyzing how past projects were completed, NPLAN aims to shift the traditional mindset of project planning, which often relies on rigid schedules with fixed dates. Instead, the company focuses on modeling uncertainty and exploring various scenarios to better prepare for potential deviations from the plan.The conversation delves into the core components of nPlan's technology, distinguishing between machine learning, algorithmic AI, and agentic AI. Mosca emphasizes that while machine learning is used to predict outcomes based on historical data, the real innovation lies in automating workflows to handle the complexity of large projects. This automation allows project managers to explore thousands of execution options, which would be impossible to analyze manually. The integration of AI agents into project management processes is framed as a means to enhance human decision-making rather than replace it.Mosca also highlights the importance of transparency in machine learning models, noting that decision-making in uncertain environments requires a probabilistic approach. He draws parallels to weather forecasting, where probabilities guide expectations rather than definitive outcomes. This approach helps project managers understand the likelihood of various scenarios, enabling them to make informed decisions based on the data provided by nPlan's systems.Finally, Mosca reflects on the challenges of implementing technology in the construction industry, particularly the need to motivate stakeholders to act on forecasts. He points out that human behavior often requires more than just data; personal experiences and contextual factors play a significant role in decision-making. By supporting project managers with AI-driven insights while respecting the nuances of human interaction, nPlan aims to foster better project outcomes in an industry that is often resistant to change. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

An interview with Professor Jochen Hartmann about the use of generative AI in marketing, specifically focusing on comparing AI-generated images to human-created ones. Hartmann discusses research involving various AI models like DALL-E-3, Midjourney, and Firefly, and the surprising findings about their performance in aesthetics, realism, and effectiveness in real-world ad campaigns. The conversation highlights the rapid development of AI in marketing and its potential to create "superhuman" imagery.

In this episode, Carlos Gonzalez de Villaumbrosia interviews Kiren Sekar, Chief Product Officer at Samsara, a $20+ billion company revolutionizing physical operations technology. Since its founding about 10 years ago, Samsara has become a leader in IoT and AI solutions for industries like transportation, manufacturing, and construction.As CPO, Kiren leads Samsara's product strategy and development, overseeing a team of ~700 people in R&D. Under his leadership, Samsara has successfully built an integrated platform that combines hardware sensors and cameras with sophisticated software solutions, collecting over 10 trillion data points annually to help businesses improve safety, efficiency, and sustainability.we explore how Samsara balances hardware and software development, uses their 70/20/10 framework for product roadmap prioritization, and leverages AI to enhance driver safety and operational efficiency. Kiren also shares insights on building and scaling product teams in a rapidly growing enterprise environment.What you'll learn:- How to implement a 70/20/10 framework for product roadmap prioritization- Strategies for building and scaling R&D teams across hardware and software- Methods for creating effective customer feedback loops combining data and field visits- Approaches to balancing customer requests with innovation initiativesKey Takeaways

Christian Limon is the former Chief Growth Officer at Wish, which was the top spending advertiser on Google and Facebook. He was also the Chief Growth Officer at Tubi and Gemini. Throughout his career, Christian has achieved five exits and $28 billion in IPO and M&A proceeds. He has launched 20 apps and led 33 more apps on growth and monetization. Eric Seufert is the General Partner at Heracles Capital, a pre-seed venture capital fund focused on the mobile technology ecosystem. After beginning his career at Skype, he held a marketing leadership role at Rovio, where he launched Angry Birds 2. Eric also founded Agamemnon, a mobile marketing analytics startup acquired in 2017. He is the author of Freemium Economics and manages Mobile Dev Memo, a blog on mobile advertising and monetization. In this episode… Today's marketers face a challenging paradox: the more data they have, the harder it is to identify what's valuable. Between conflicting attribution reports, algorithm-driven campaign shifts, and pressure to scale fast, many teams optimize for metrics that don't move the needle. How can growth leaders cut through the noise to build scalable and realistic strategies? Seasoned mobile growth strategist Christian Limon emphasizes the need for broad, strategic creative testing that breaks out of traditional methods like UGC. He recommends marketers tap into unconventional sources and avoid over-controlling creative input. Leading economic and digital marketing strategist Eric Seufert urges brands to prioritize commercial outcomes like profit and ROAS rather than exclusive platform metrics. Marketers can also use AI to enhance workflows and generate ideas for optimizing LTV.  Join William Harris in today's episode of the Up Arrow Podcast as he chats with Christian Limon, growth strategist, and Eric Seufert, General Partner at Heracles Capital, about optimizing growth marketing. Together, they discuss how to identify meaningful marketing metrics, how to build systematic, creative-first campaigns, and the dangers of over-diversifying channels.

Today, we're diving into the good stuff — data, strategy, and what's actually working in senior living sales right now. I'm joined by Maggie Seybold, VP of Customer Insights at Welcome Home Software, and let me just say... if you're into nerding out over numbers (or if you just want to move more people in), you're gonna love this one.We talk about:The biggest sales and marketing trends from 2024 (straight from real CRM data)Why the smartest communities are shifting away from aggregators — and what they're doing insteadHow digital-first strategies are creating stronger, faster lead conversionsThe power of fast, personalized follow-up (and how much it matters when and how you reach out)Why understanding your prospect's full journey is non-negotiable nowHow top communities are tightening up their sales funnels and boosting move-insThe simple mindset shift that could help your team close faster and retain longerWe even get into why transparency on your website matters more than ever, and why marketing and sales HAVE to be best friends if you want to win in 2025 and beyond.Big thanks to Maggie and the team at Welcome Home for being such amazing partners to the industry and sharing so much valuable insight. Grab your coffee (or your Welcome Home Yeti, if you're lucky) and let's get into it.Resources Mentioned:

Contact us today to learn more about how you can benefit from Financial Resilience! → https://hubs.la/Q035Qlcs0 This week on TrendsTalk, ITR Economist Taylor St. Germain discusses the current economic uncertainty, highlighting that despite trade policy uncertainty, underlying data shows signs of strength. Are we feeling optimistic about economic growth in 2025 and beyond? Tune in to get the latest data-driven insights!

Key takeaways from today's episode include: -How to identify the right metrics that drive better lead generation and client conversions. -The value of internal and external Net Promoter Scores for client retention and operational insight. -Why small firms need to think like big ones - and build systems that scale. -How to future-proof your business with the right tech stack, workflows, and integrations. -What Amazon, Tom Brady, and Ferrari racing all have in common with elite advisory practices. From client segmentation to CRM integrations, this episode offers actionable insights for advisors looking to run smarter, more scalable businesses. Tune in to learn how data can be your competitive edge - and how to get started, no matter the size of your firm.

​Paul Burani is the Founder and Chief Revenue Officer of Mission Flywheel, a consultancy that empowers mission-driven organizations to scale revenue through data-driven strategies and measurable social impact. His career spans over two decades, including leadership roles at Google and in the edtech sector, where he focused on workforce development and economic inclusion. Paul's expertise aligns business growth with social outcomes, helping clients in sectors like climate, education, and healthcare prove their impact to investors and stakeholders. Through Mission Flywheel, he supports purpose-driven ventures in building sustainable, high-performing revenue models.​ In this episode… Scaling a business is never a straight line — especially when growth hinges on aligning a company's mission with its revenue strategy. Many leaders struggle to build sustainable momentum without compromising their core values or burning through capital. How can growth-stage companies maintain velocity while staying true to their purpose? Paul Burani, a seasoned revenue strategist and fractional CRO, offers a blueprint for achieving capital-efficient growth rooted in clarity, data, and customer-centricity. He recommends starting with a clear articulation of the core problem and then layering on insights from data — whether from existing operations or direct customer research. He emphasizes the power of using data to optimize internal decisions and create feedback loops that fuel continuous momentum. Paul also discusses how transparent OKRs and cross-functional collaboration can replace rigid funnels with resilient flywheels. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Paul Burani, Founder and Chief Revenue Officer at Mission Flywheel, about data-driven growth strategies for mission-led companies. Paul discusses the flywheel model, transitioning from startup to scale, and how to unlock customer insights. He also shares lessons from Google, approaches to managing high performers, and his thoughts on building work cultures rooted in purpose.

With more health experts than ever, we have more complexity and confusion about what it actually takes to be healthy in 2025. My podcast guest today helps to dispel myths and mysteries by using data to examine bio-individuality in real time. We talk about using smartwatches, smart rings and other wearables to track stress levels through observing Heart Rate Variability (HRV) - and how this can help your health goals. Dr. Torkil Færø is a GP and emergency physician, documentary filmmaker, author and photographer. Over a 26-year career as a freelance doctor, he has worked all over Norway, had hundred thousand consultations and thus gained a unique picture of the diseases that plague us. He learned that the cause is most often found in the stresses our lifestyles place on our bodies.  When Torkil's father died at 73, he realized that he had to change his own lifestyle. Being 40 pounds overweight, under-trained, over-stressed, under-slept and drinking alcohol daily, he learned that this lifestyle could deprive him of decades. Using wearables he found a way to track and regulate his nervous system and physiology. Tune in to learn about the practical and accessible way to read your body's signals to create wellness. PS I'm celebrating being named in the Top 80 Pharma Podcasts and  Top 100 Health Science Podcasts! Thank you so much for your support on this journey - please help me celebrate by sharing with one other human who may enjoy this type of content. Sending many blessings to you all! Connect with Torkil via: Email: torkil@kairosworks.no  Website: The Pulse Cure FB: The Pulse Cure IG: @dr.torkil Linked In: Torkil Færø Book: https://www.amazon.com/Pulse-Cure-revolutionary-balance-optimise/dp/1529437334/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1706301238&sr=1-  

William Vanderbloemen is the CEO and Founder of Vanderbloemen Search Group, an executive search firm that serves faith-based organizations, churches, schools, and nonprofits around the world. With over 15 years of experience in executive search and leadership consulting, William and his team have conducted over 30,000 interviews and helped thousands of organizations find mission-aligned leaders. Before launching Vanderbloemen, he served as a senior pastor and worked in the corporate HR space at a Fortune 200 company. He's also the author of several books, including his latest, Be the Unicorn: 12 Data-Driven Habits That Separate the Best from the Rest, which is rooted in insights gleaned from decades of leadership and hiring experience. William joins us on The Wow Factor to discuss his entrepreneurial journey, from paperboy to pastor to founder of a top-tier executive search firm. He shares the story behind starting Vanderbloemen, how he navigated the 2008 financial crisis while launching the company, and why responsiveness, authenticity, and purpose are key markers of top-performing leaders. We also dive into his new book and explore a few of the 12 habits that define “unicorn” candidates—those rare individuals who leave a lasting impression and drive long-term success. “Speed wins. You get back to people, you win. It's the lowest-hanging fruit, and hardly anyone's picking it.” – William Vanderbloemen  “If you want to be interesting, be interested. Turn the conversation back to the person you're talking to.” – William Vanderbloemen  “The higher and nobler the North Star, the farther that person goes in accomplishing their mission.” – William Vanderbloemen This Week on The Wow Factor: How William's early entrepreneurial mindset emerged from delivering newspapers in a small North Carolina town His journey from Princeton Theological Seminary to a 15-year career in pastoral leadership The surprising catalyst that led him to launch Vanderbloemen after working in HR at a Fortune 200 company The challenges of starting a business in 2008 and how his wife Adrian played a crucial role in saying yes to the vision How Vanderbloemen has facilitated over 30,000 in-person interviews and built a reputation for matching great leaders with aligned missions The core concept behind Be the Unicorn and why responsiveness is one of the most underrated leadership habits A breakdown of several unicorn habits including: being fast, authentic, agile, prepared, likable, and purpose-driven Real-world hiring lessons drawn from churches, nonprofits, and corporate organizations Tips on running more effective meetings—like turning productivity into a game and calculating the cost of every meeting in real time Why asking better questions is one of the most powerful things a leader can do to develop others William Vanderbloemen's Word of Wisdom: If you want to lead well, stop giving directions and start asking better questions. Great leaders don't just provide answers—they develop the next generation of leaders who do. Connect With WIlliam Vanderbloemen: Vanderbloemen YouTube Vanderbloemen Facebook Vanderbloemen LinkedIn Vanderbloemen Instagram Connect with The Wow Factor:  WOW Factor Website  Brad Formsma on LinkedIn   Brad Formsma on Instagram   Brad Formsma on Facebook   X (formerly Twitter)  

In this episode, Jean-Philippe Blerot, Head of Digital, AI, and E-commerce Projects at Carrefour, and Kailin Noivo, co-founder of Noibu, discuss the role of AI in modernizing the grocery industry. They explore the challenges and strategies involved in digital transformation, focusing on customer loyalty and revenue optimization. The conversation covers how AI tools can streamline problem-solving, improve code quality, and enhance the shopping experience. JP and Kaylin also highlight the importance of pre-production testing and the potential of AI to drive efficiency and innovation in the grocery commerce sector. Show Highlights: Challenges of maintaining trust and precision in grocery e-commerce. Importance of customer loyalty and revenue optimization using AI. Leveraging AI for proactive revenue optimization and addressing revenue leakage. Role of AI in improving website performance and SEO for better customer acquisition. Impact of real-time feedback loops in enhancing quality assurance and development processes. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Jean-Philippe Blerot on LinkedIn: https://www.linkedin.com/in/jean-philippe-blerot-44a74816/  Kailin Noivo on LinkedIn: https://www.linkedin.com/in/kailinnoivo/  Carrefour: https://www.carrefour.com/en  Noibu: https://www.noibu.com/  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community: https://sforce.co/commerce-crew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Being data-driven doesn't mean sacrificing the human side of HR. Data can be used to guide decisions while keeping people at the center.   Brittany Rohde, Head of People at Monarch Money, believes that HR can be both analytical and people-focused. She shares how to scale sustainably by using automation wisely, bringing employees into key decisions, and building trust through transparency. Brittany also explains why data literacy is an essential skill for HR leaders—helping them make better decisions, strengthen teams, and drive long-term success. Join us as we discuss: (00:00) Meet HR Superstar: Brittany Rohde (05:58) Building a comp plan that's fair to everyone (09:26) Intentional scaling during rapid growth (14:32) How to get buy-in from employees (18:42) The power of transparency in open forums (22:28) Building relationships as a remote company (25:44) How to maximize employee engagement surveys (31:07) The value of mentorship for HR leaders (35:33) Setting boundaries for work-life balance   Resources: For the entire interview, subscribe to HR Superstars on Spotify, Apple Podcasts, or YouTube, Or tune in on our website. Original podcast track produced by Entheo. Listening on a desktop & can't see the links? Just search for HR Superstars in your favorite podcast player. Hear Karina's thoughts on elevating your HR career by following her on LinkedIn: https://www.linkedin.com/in/karinayoung11/ Download 15Five's HR Outcomes Playbook: https://www.15five.com/ebook/hr-outcomes-playbook-unlocking-the-true-business-value-of-hr/?utm_source=podcast&utm_medium=podcast&utm_campaign=Q2_2023_Podcast_CTAs&utm_content=HR For more on maximizing employee performance, engagement, and retention, click here: https://www.15five.com/demo?utm_source=podcast&utm_medium=podcast&utm_campaign=Q2-Podcast-Ads&utm_content=Schedule-a-demo Brittany Rohde's LinkedIn: https://www.linkedin.com/in/brittany-rohde-970964b2/ Monarch Money's website: https://www.monarchmoney.com/

Data is like your podcasting superpower, folks! If you want to grow your show, you gotta get your hands on the right stats. Seriously, knowing what's working and what's not can save you from wasting your time. We dive into the nitty-gritty of how to collect and use data from places like Apple and Spotify to figure out your audience and their habits. Don't worry, we'll also have a laugh or two about how confusing all this can be, because who doesn't love a good irony sandwich? So, buckle up, and let's turn those numbers into something that actually helps your podcast shine!Data Sources:podcastsconnect.apple.com You can see how many Apple followers you have, and how far they are listening (and compare episodes to median and best numbers. podcasters.spotify.comYou can see how many Spotify followers you have as well as demographic data of your audience. You can also see how far people listen. You can also see how often your show was shown, and how that lead to people listening.podcasters.amazon.comYou can see how many people on Amazon Music are following you, how many downloads you get and how far people listenYour Media HostThis could be Captivate, Buzzsprout, Blubrry, Transistor, Libsyn, etc (I do not recommend Spotify). Here you can see how many downloads you get per episode, and see the location of your audience.Google AnalyticsHere you can see the top pages of your website, among many other things. You can find it at analytics.google.comYouTubeYouTube statistics are impressive and show you an insane amount of detail. The stat I look at is how far people watch. Keep in mind a video on a YouTube short is anything above zeroAudience SurveyWhen in doub,t ASK YOUR AUDIENCE. This is the #1 way to get direct feedback from your audience. Check out the book, "The Audience in Listening" by Tom Webster, regarding creating a survey (or use the one built into Podpage).Takeaways: Data is your podcasting superpower; it helps you know what's working and what's not. If you're seeking sponsors, understanding your audience demographics is absolutely essential. Start with the end in mind; knowing your goals helps you get the right data. Don't just hope for feedback; ask your audience directly with surveys for better insights. Using platforms like Google Analytics can reveal hidden gems about your podcast's online performance. Remember, marketing your podcast is as essential as creating it; be strategic about your approach. Links...

In this powerful episode, Dr. Erin Faules sits down with two inspiring Wild Health patients, Julie and Susan, to unpack their transformative journeys toward optimal health. Both busy professionals and mothers, they share how personalized data, wearable tech, and a relentless drive for better health have helped them take control of their well-being, even after life-altering diagnoses and family health tragedies. From overcoming chronic joint pain to battling MS, these women reveal how prioritizing health today—not tomorrow—creates a ripple effect of vitality, resilience, and longevity. If you're feeling overwhelmed or unsure where to start, this conversation offers actionable insights, relatable stories, and plenty of motivation to start building your health portfolio.

George Roberts is the founder of Roberts Capital Enterprises, a multi family investment group that focuses on value-add opportunities. In addition to owning over 550 units as an active multi family investor, he is also an avid passive investor and holds investments with a number of other sponsors. His passive investments include over 600 multi family units, car washes, early-stage companies, as well as triple-netreal estate. Before devoting himself to commercial real estate full-time, George worked as an award-winning data scientist and bioscientist with nearly 800 citations in the fields of genomics, microbiology, and physiology. George also hosts the popular YouTube Channel “The Data Scientist of Real Estate”, a published author as well as a podcast host. Connect with George: https://www.youtube.com/@georgerobertsiii  Get George's Book: Passionate-Living-Through-Passive-Investing Highlights: 1:37 - George's Start From Tech to Landlord 6:18 - Focus on Ma & Pa Deals 7:56 - Today's Deals 9:03 - Using Data Scientist Background 12:40 - Do Diligence Process 19:05 - Triple Net Opinion 24:23 - Launching a Book/Selling   Quote: "If you want to get a great deal, you can't be afraid to lose it - to walk away."    Recommended Resources: Accredited Investors, you're invited to Join the Cashflow Investor Club to learn how you can partner with Kevin Bupp on current and upcoming opportunities to create passive cash flow and build wealth. Join the Club! If you're a high net worth investor with capital to deploy in the next 12 months and you want to build passive income and wealth with a trusted partner, go to InvestWithKB.com for opportunities to invest in real estate projects alongside Kevin and his team.  Looking for the ultimate guide to passive investing? Grab a copy of my latest book, The Cash Flow Investor at KevinBupp.com.  Tap into a wealth of free information on Commercial Real Estate Investing by listening to past podcast episodes at KevinBupp.com/Podcast.