Podcasts about data driven

Dan Bell joins Zarek to explain the intersection of science and sport, speaking on the importance of using data to reintegrate players after international play (and what the heck they're looking at on those iPads during matchday).See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's frustrating to pour time and money into marketing that goes nowhere. You see others gaining traction, getting attention, and pulling ahead, while your efforts seem to fall flat. Often, it's not about working harder—it's about missing the mark on who you're actually speaking to and what they care about. Without that clarity, even the flashiest campaigns won't land. When the message finally hits the right people in the right way, everything changes. Jake Levin is a startup marketing strategist and the CEO and founder of Inflection Growth, a consultancy that helps companies break through growth ceilings. With experience from brands like gopuff, he focuses on scaling businesses by aligning data-driven strategy with brand clarity. Today, Jake shares why many companies stall—misreading their audience or chasing the wrong metrics. He emphasizes using real customer data to refine messaging, target smarter, and unlock revenue. His approach is direct: know your audience or get left behind. Stay tuned! Resources: Your Marketing Dream Team Awaits | Inflection Growth Connect with Jacob Levin on LinkedIn

Welcome to a special edition of We get work®, recorded live from Workplace Horizons 2025 in New York City, Jackson Lewis's annual Labor and Employment Law Conference. Over 500 representatives from 260 companies gathered together to share valuable insights and best practices on workplace law issues impacting their business today. Here's your personal invitation to get the insights from the conference, delivered directly to you. 

Nnamdi Okike of 645 Ventures joins Nick to discuss From Power Law to Proprietary Insight: Unlocking Early-Stage Alpha, Data-Driven VC, and Building a Next-Gen Firm. In this episode we cover: Frameworks and Signals for Early-Stage Investing Challenges and Opportunities in Non-Consensus Investing The Role of AI in Venture Capital Guest Links: Nnamdi's LinkedIn Nnamdi's X 645 Ventures' LinkedIn 645 Ventures' Website The host of The Full Ratchet is Nick Moran of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. Want to keep up to date with The Full Ratchet? Follow us on social. You can learn more about New Stack Ventures by visiting our LinkedIn and Twitter.

Get the Midterm Rental Insurance Blueprint: https://experimentrealestate.com/#blueprintIn this data-packed episode of In The Lab, we sit down with Jeff Hurst, CEO of Furnished Finder and former President of Vrbo, Chief Strategy Officer at HomeAway, and COO of Expedia Group. Jeff brings decades of experience in travel and hospitality tech to a fast-growing platform that has quietly become a powerhouse in the midterm rental space. Under his leadership, Furnished Finder has doubled its team, modernized its infrastructure, and doubled down on transparency—offering rare insights into tenant demand, booking trends, and platform economics.Jeff walks us through how Furnished Finder is fundamentally different from traditional OTA platforms—highlighting landlord control, flat-rate pricing, and a commitment to empowering hosts with direct lead access. He unpacks the tenant segments behind over 2 million inquiries per year, including construction crews, relocating families, digital nomads, and healthcare workers. From scalable furniture ROI to market mismatch signals, Jeff shares actionable insights that today's operators can apply immediately.If you're looking to scale with better data, more control, and deeper tenant insights, tune in now to learn how Jeff Hurst is leading a marketplace revolution—one booking request at a time.HIGHLIGHTS OF THE EPISODE:12:14 Jeff talks about pricing transparency42:58 Jefftalks about chasing shiny objectsKEEPING IT REAL:08:25 – How Furnished Finder differs from OTA platforms like Airbnb and Vrbo11:00 – Why tenant experience and pricing transparency matter14:00 – The role of data in trust-building and growth17:00 – Tenant breakdown: business travelers, relocation, and digital nomads19:45 – Rise of renovation relocation and local stay trends22:30 – Super agents and power users: Furnished Finder's enterprise use case24:30 – Jeff's product roadmap and replatforming efforts26:30 – 130% YoY growth in relocation booking requests29:30 – Room count and pricing by bedroom type explained34:00 – 10% of tenants are large families—how to meet that demand37:00 – Extended stay hotels vs. MTR: the real comparison40:00 – Life hacking with Furnished Finder and furniture savings43:00 – Product philosophy vs. chasing shiny objects47:00 – How private ownership shapes Furnished Finder's decision-making52:00 – Operators vs. entrepreneurs and solving real problems54:00 – Advice to 20-year-old Jeff and early-career insights59:00 – What's next for Furnished Finder: messaging, sort order, and toolsCONNECT WITH THE GUESTWebsite: https://www.furnishedfinder.com/Linkedin: https://www.linkedin.com/in/jeff-hurst-atx/#MidtermRentals #FurnishedFinder #RealEstateInvesting #CorporateHousing #TemporaryHousing #InsuranceHousing #FurnishedRentals #MTRStrategy

In this episode of Non-Profit North Stars, host Jim Eskin sits down with Dr. Susan Korbel, founder of Core Research, to discuss the crucial role market research plays in the nonprofit sector. With over three decades of experience, Dr. Korbel has helped countless organizations—both public and private—make informed decisions that maximize their impact. From strategic planning to feasibility studies, she shares how nonprofits can apply research to stretch their resources and better fulfill their missions. This insightful conversation sheds light on how nonprofits can leverage data to navigate today's challenges, optimize fundraising efforts, and drive meaningful change. Key Takeaways: Research Fuels Impact – Nonprofits benefit from data-driven decisions just as much as for-profit businesses, particularly in strategic planning and fundraising. Measuring Success Can Be Complex – Unlike for-profit organizations that focus on financial ROI, nonprofits must evaluate mission-driven outcomes, which can be harder to quantify. Stretching Resources is Essential – With limited funding, nonprofits must maximize every dollar, making market research an invaluable tool for effective decision-making. Women in Leadership – Dr. Korbel shares her journey as a female entrepreneur and the importance of mentoring other women in business. The Power of Collaboration – Research and fundraising go hand in hand, and strong partnerships between researchers and nonprofit leaders can enhance long-term sustainability. Tune in to hear how nonprofits can make smarter, more strategic choices in a world where every decision matters.

Still trying to optimize your health with guesswork and generic advice?Most people settle for “one-size-fits-all” supplements and hope for the best-missing out on the breakthroughs that only real data and personalization can offer.In a world flooded with empty promises, few realize how quickly tailored, science-backed solutions can transform energy, focus, and longevity.Enter Vadim Fedotov—ex-pro athlete, CEO, and co-founder of Bioniq, the health tech company bringing truly personalized care to the world's top leaders, innovators, and athletes.In this eye-opening conversation, Vadim reveals why your biology is as unique as your fingerprint—and why the future belongs to those who personalize, measure, and adapt.Discover the systems, mindsets, and science behind optimizing human potential—without wasting time, money, or hope on outdated approaches.

Free SEO Audit HereIn this milestone 100th episode, Ryan Martin sits down with eCommerce strategist and fractional CMO Mark Baartse to dismantle the myths around ROAS, attribution, and performance marketing. This is not another fluffy chat about branding, it's a hard hitting, brutally honest look at what's really working in Australian eCommerce.From why relying on Meta and Google is short-sighted to how brand-building pays off in revenue (not just theory), Mark shares the insights that have helped scale brands doing $200M+. You'll also learn how most businesses are measuring the wrong data, the dangerous streetlight effect holding you back, and what the top performers in 2025 will be doing differently.Key Takeaways• Why ROAS is a seductive but misleading metric• How to know when to pull back on paid ads and invest in brand• What the streetlight effect is and how it's quietly killing your growth• The real role of attribution and why it's often marketing's worst enemy• How to structure your first 3 to 5 years as an eCommerce brand• What smart Aussie brands are doing to stand out in a sea of samenessIf you're serious about scaling sustainably, this is the episode you can't afford to miss.Connect with Mark The Long And Short Of It PDF.

Send us a textWhat happens when passionate customer feedback clashes with cold, hard data? Jake McKee tackles this age-old product dilemma with wisdom earned from years at Lego and building communities for Fortune 500 brands. This episode of the customer success playbook reveals why treating community building as relationship development—not just feedback collection—transforms how companies balance emotional customer input with analytical metrics. McKee's "everybody goes home happy" philosophy demonstrates how sustainable product decisions emerge when companies design mutually beneficial relationships rather than extracting value from user communities. From scale modeling to high-end fusion restaurants, this conversation weaves personal insights with professional strategies for community-driven product development.Detailed AnalysisMcKee's approach to resolving the tension between passionate customer feedback and data-driven metrics represents a sophisticated understanding of modern product development challenges. His framework moves beyond the traditional either/or mentality to reveal how qualitative community insights can actually strengthen quantitative analysis when properly interpreted through relationship context.The discussion illuminates critical flaws in conventional product development cycles, particularly the tendency to collect requirements upfront, disappear into development "black boxes" for months, then emerge with solutions disconnected from evolving customer needs. McKee's community-driven product development methodology keeps customer voices actively engaged throughout the development process, creating real-time feedback loops that prevent costly misalignments.Perhaps most valuable is McKee's perspective on starting small with community building. Rather than investing in expensive platforms and complex infrastructure, he advocates for beginning immediately with simple relationship-building activities—introducing customers to each other, facilitating peer connections, and treating community development as an ongoing relationship rather than a marketing project. This customer success playbook approach recognizes that authentic communities emerge from genuine value exchange, not sophisticated technology platforms.The conversation also explores the nuanced art of community participation, whether in branded platforms or external spaces like Reddit. McKee's guidance on "showing up" rather than "taking over" provides practical wisdom for companies looking to engage authentically with existing customer communities rather than disrupting established dynamics.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookKevin's offeringPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

Hear from Neil Evans, Head of Credit Risk at OakNorth Bank as he shares his journey from the established world of traditional banking to the agile, fast-scaling environment of OakNorth. Since joining in 2014, he's helped shape one of the UK's most resilient and data-driven lending models designed specifically for SMEs.Discussions in this episode:Background to OakNorth Bank, founded by Rishi Khosla and Joel Perlman Neil's journey from a long career at RBS to shaping credit strategy at a fast‑growing bankHow OakNorth built a billion-pound loan book in just 18 monthsThe role of stress testing and proactive credit policy during economic shocksOakNorth's strategic U.S. expansion, including its recent acquisition of Community Unity BankThis conversation is packed with practical leadership insights, bold decision-making and lessons on scaling without compromising on risk.It's a wonderfully inspiring conversation, full of great insights - Neil tells OakNorth's story beautifully.Click here to reach out to Peter Rabey direct Like this show? Please leave us a review. Every review helps. 

Today, we're joined by Hikari Senju, Founder and CEO at Omneky, the generative AI platform built for performance advertising. We talk about:Top 3 benefits of Gen AI in content marketingHow the market for digital ads is growing due to generative personalization & attribution capabilitiesAds taking on more of the sales functionThe need for thousands of variations of content to drive advertising results (& the dangers of serving the same ad repeatedly)Advertising to a world of digital users

Listen to the story of Avika Narula and Abhi Agarwal from Living Roots. Living Roots from Thailand is dedicated to tackling the challenges faced by the agriculture industry today where 98% of fertilizers used are still synthetic, 75% of them are imported for most countries, and one-third of the world's farmland is already degraded. Living Roots provides data-driven biological fertilizer manufactured locally that boosts yields and regenerates soil — at the cost of synthetics.At publication of this episode, Living Roots is actively raising funds.Angel investor Eva Nixon Wang joins the Investor Talk at the end of this podcast (scroll to 40:30). Hosted by Maaike Doyer & Hester Spiegel, founders of Epic Angels.

Dans cet épisode, Fabrice Pourcel, Chef de Produit Digital chez INEVO, partage sa vision des jumeaux numériques appliqués aux procédés industriels. Il explique comment ces outils permettent de modéliser le comportement réel des installations, d'en extraire des indicateurs clés, d'optimiser les performances, de prévenir les dysfonctionnements et de guider les décisions opérationnelles. Un éclairage concret sur la convergence entre expertise procédé et innovation digitale.Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, I sit down with longtime industry researcher Wade Baker to dive into Cyentia's latest IRIS report. The report provides a data-driven look at incident trends, impacts, costs, and more.Are cyber incidents becoming more or less frequent? Are specific industries doing better than others? What does the average incident impact actually look like?Tune in to learn the answers, along with many other interesting insights!The report found that the number of security incidents continue to climb YoY, which isn't a surprise, although there has been peaks and valleys throughout various periods, note the huge uptick in 2021~Similar to recent reports such as DBIR and M-Trends, application exploitation (e.g., system intrusion) is climbing. In contrast, methods such as physical threat and others have declined due to increased cloud adoption, virtual infrastructure, and so on.One finding that may surprise some is that the proportion of incidents is going down for some organizations, particularly the largest enterprises, while it is going up for SMBs and smaller organizations. This ties to concepts such as the cybersecurity poverty line, which I have discussed in other articles, such as with Ross Haleliuk in our article “Lifting the world out of cybersecurity poverty.”This is likely due to factors such as large enterprise organizations having robust security teams, larger budgets, being able to afford the latest security tooling and more, while SMB's often fail to have many of these and deal with resource constraints in both dollars and expertise.We also see sectors which had historically low incidents now climbing, likely due to factors such as increased adoption of software and being digitally connected, as well as being a previously untapped sector for attackers

In this episode, we dive into world of reefer unit efficiency. Our guest, Travis Ross, Sr. Sales Engineer breaks down the cost-savings that comes with on/off vs continuous reefer running. For more information subscribe to ⁠Running on Ice the newsletter⁠ or podcast. ⁠Follow the Running on Ice Podcast⁠ ⁠Other FreightWaves Shows⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Falls of Reveel & Jennifer Mitchell of GOAT Group talk about tariffs, network design, SKU analysis, carrier negotiation and decision intelligence.  IN THIS EPISODE WE DISCUSS:   [02.22] An introduction to Michael, his background, and what excites him about supply chain. “Work smarter, not harder – that's what I'm passionate about. There's great technology out there that shippers can leverage, but so many people are still working out of spreadsheets. That hasn't changed as rapidly in our industry as it has in others.” [03.49] An overview of Reveel, who they are, and what they do. “Our CEO always says that modeling is the hill we're going to die on. We have a lot of tools in our repertoire that are different to a lot of the other analytics tools on the market.” [04.36] An introduction to Jennifer, her background, and her company GOAT Group. [05.58] An overview of the current tariff landscape, and how businesses are approaching adaptability and cost impacts. “We're now in a period where shippers have a new normal, which is: we don't know what the future will hold, but we know we're going to have to adapt to change.” “Now there's a very public conversation around who absorbs the cost of tariffs. Tariffs are here to stay. The question is: are consumers going to pay for them, or are companies going to absorb the cost and use that as a competitive advantage?” [07.55] How tariffs have impacted GOAT Group, and why increased tariffs for China are driving up apparel costs and forcing companies to rethink their manufacturing locations. [09.07] From cost volatility to the impact of the unknown, the biggest negative impacts, driven by the current tariff landscape, for shippers. “It's ever-changing. The minute you make a decision to do something, it changes and you're back to square one.” [11.34] Network design and optimization, and why shippers need intelligence, agility, and a strategic command of their shipping network to manage current volatility. [14.28] How network design and optimization can help companies to design more efficient distribution strategies, what those strategies might look like, and the positive impact they can have for shippers. [15.16] How SKU profitability analysis can help businesses identify problem products and make more informed decisions on their portfolio. “There's much more that you can do with SKU level insights than just explore profitability.” [17.13] Why contract negotiations have changed, and how Reveel can help to simulate ‘what-if' scenarios and compare carrier performance so shippers can push for reductions or pivot. “You can't manage what you don't measure. So we empower our customers to measure all the KPIs that are going to impact their transportation spend.” “The duopoly is over!.. Carrier contract negotiation is becoming an ongoing activity.” [20.07] The importance of flexibility and expanding carrier options to reduce dependency, lower cost, and improve customer experience. “Flexibility is crucial… Customers expect more from delivery, they expect it faster, more personalized. The bigger carriers are very rigid in what they do and a lot of these emerging carriers have more flexibility, they're more customizable to your company.” [21.23] Why, when tariffs are out of our control, intelligence is the best defence, how companies can use intelligence to stay competitive, and why parcel spend management can be an organizations competitive advantage in an unpredictable global market. “There's so much noise. Carrier billing data has hundreds of elements, it's not normalized… Having a shipping intelligence platform helps arm you with the most important insights at a glance.” “A lot of shippers are just resigned to this belief that the carriers are going to do what the carriers are going to do, and we have to sit back and take it… But I would say that any shipper has between 5-30% of spend that's available to be eliminated.” [23.47] The ideal client for Reveel, and the types of clients they're currently onboarding most. [24.41] GOAT group's experience with onboarding and implementation with Reveel. [25.52] The biggest challenges GOAT Group were experiencing, why they chose to work with Reveel, and the benefits they see from their ongoing partnership. [27.38] In a constantly evolving market, what shippers might expect over the next few months. “The only thing we know for sure is that more change is coming!.. But the shippers that have the best data, the best data-driven insights, and the best technology are ultimately the ones that are going to come out ahead.” RESOURCES AND LINKS MENTIONED:   Head over to Reveel's website now to find out more and discover how they could help you too. You can also connect with Reveel and keep up to date with the latest over   on LinkedIn, Facebook or Twitter, or you can connect with Michael or Jennifer on LinkedIn. If you enjoyed this episode and want to hear more from Reveel, check out 453: Driving Supply Chain Innovation with Reveel and Deposco or 357: Leverage the Power of Shipping Intelligence, with Reveel.

Discover how elite motorsport teams are winning races with data, not guesswork.In this powerful episode of the EPARTRADE "Race Industry Now" webinar series, we dive deep into the science of braking with the experts from Halo P1 Brake Fluid. Learn how top teams are using measurable KPIs—like compressibility, boiling point, and thermal stability—to transform braking performance.

IN CLEAR FOCUS: Professor Mohamed Zaki of Cambridge University discusses his new book “Data-Driven Customer Experience Transformation.” Mohamed explores the shift from product-centric to customer-centric business models, distinguishing customer satisfaction from delight, and leveraging AI and data analytics to predict customer behavior. Mohamed also shares his insights on omnichannel experiences, personalization strategies, and real-world case studies, including Caterpillar's CX transformation.

Explore the intersection of philanthropy, data science, and the evolving tools shaping nonprofit fundraising, with our guest, Scott Brighton, CEO of Bonterra.  Bonterra, a software company serving both nonprofits and funders, processes nearly 10% of all U.S. philanthropic activity outside government sources. This scale gives Scott and his team a uniquely comprehensive vantage point to identify what truly drives growth and effectiveness in today's nonprofit landscape.The episode centers on Bonterra's newly released ‘2025 Impact Report', which identifies strategic patterns and technologies used by high-performing nonprofits. Scott explains, “We're not just looking at the growth of philanthropy; we're looking at what successful organizations are doing differently.” Key among those behaviors is fundraising diversification—no longer a suggestion but a necessity, especially in light of sudden disruptions like cuts to federal funding. Scott shares that some Bonterra clients saw 90% of their federal funding evaporate overnight, a stark reminder that relying on a single funding stream is risky.Technology, and specifically AI, is positioned as the great equalizer. Scott introduces tools like “Optimized Ask,” which uses behavioral data to recommend the right donation amount for each donor, improving average donor yield by 11%. This innovation, he explains, enables nonprofits to effectively engage their long-tail donors without additional staff—something that was previously out of reach for most organizations.Another key point Scott shares is the local nature of nonprofit growth. Despite a doubling of registered U.S. nonprofits over the last decade (now nearing two million), 90% operate with budgets under $5 million. Rather than viewing this as a challenge, Scott sees it as a feature: these hyper-local organizations are ideally positioned to address complex societal issues with intimate community knowledge. Bonterra is facilitating cross-sector collaboration among these small players to help large funders feel confident investing significant resources.The conversation wraps with Bonterra's bold internal campaign: “3% by 2033.” The goal is to raise the nation's charitable giving from 2% to 3% of GDP in under a decade. Scott is optimistic—not because of software alone, which he candidly says requires more resources than many nonprofits can spare—but because of the promise of agentic AI: autonomous systems that act on data insights without human micromanagement. “The future of fundraising isn't just emotional—it's intellectual,”Find us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

In this special episode of the Future of Education, Jana Hartenstein, Minta Ferguson, and Alec Stover have a compelling discussion on how leveraging advisory services can revolutionize higher education planning. Jana, an architect and higher education practice leader at McMillan Pazdan Smith, Minta, director of planning and leader of MPS Advisors, and Alex, an advisory services data analyst, delve into the integration of analytics with advanced planning. Listen as this team reveals how they help institutions make informed decisions about space utilization, growth planning, and facility design.Key Points:What's the purpose of Advisory Services?How to create seamless workflows, simplify project schedules, improve communication, and eliminate "cold handoffs" between consultants and project team members. Data vs. Perception: Using data analysis to validate or challenge assumptions about space needs.GIS Capabilities: How the spatial visualization of data can make complex challenges easier to understand and plan for. When is the best time to engage an advisory services team?  Higher Education institutions today need every advantage they can find to maximize use of space, adapt facilities for future use, and plan for optimum growth and efficiency.Tune in to discover how Higher Education is using data-driven advisory services to shape the future.

Get ahead of issues before they impact your users by using real-time data and AI-powered insights with Microsoft Intune. Proactively manage and secure all your devices—whether they run Windows, macOS, iOS, or Android. With cross-platform analytics, multi-device queries, and in-depth troubleshooting tools, you can pinpoint problems fast and take targeted action at scale. Even without deep technical expertise, you can generate complex queries, identify vulnerabilities, and deploy remediations—all in a few clicks. With built-in Copilot support, daily tasks like policy validation, device comparison, and risk analysis become faster, smarter, and easier to act on. Jeremy Chapman, Director of Microsoft 365, shares how to stay ahead of potential issues and keep endpoints running smoothly. ► QUICK LINKS:  00:00 - Optimize Intune 01:22 - Advanced Analytics 02:24 - On-demand analytics 03:55 - Multi-Device Query 04:43 - Single Device Query 05:45 - Vulnerability Remediation Agent 07:57 - Copilot in Intune 09:18 - Wrap up ► Link References Get started at https://aka.ms/CopilotinIntune Check out Device Query at https://aka.ms/DeviceQueryinIntune ► Unfamiliar with Microsoft Mechanics? As Microsoft's official video series for IT, you can watch and share valuable content and demos of current and upcoming tech from the people who build it at Microsoft. • Subscribe to our YouTube: https://www.youtube.com/c/MicrosoftMechanicsSeries • Talk with other IT Pros, join us on the Microsoft Tech Community: https://techcommunity.microsoft.com/t5/microsoft-mechanics-blog/bg-p/MicrosoftMechanicsBlog • Watch or listen from anywhere, subscribe to our podcast: https://microsoftmechanics.libsyn.com/podcast ► Keep getting this insider knowledge, join us on social: • Follow us on Twitter: https://twitter.com/MSFTMechanics • Share knowledge on LinkedIn: https://www.linkedin.com/company/microsoft-mechanics/ • Enjoy us on Instagram: https://www.instagram.com/msftmechanics/ • Loosen up with us on TikTok: https://www.tiktok.com/@msftmechanics

This week on GTM Live, Carolyn unpacks one of the most deeply ingrained—but damaging—habits in B2B go-to-market: measuring success based on which department sourced the deal.While many marketing leaders know this approach doesn't reflect reality, changing it is hard, especially in legacy orgs with outdated attribution models, internal inertia, and leadership that still demands simple answers to complex questions.In this solo episode, Carolyn breaks down the real problem: measuring performance by team creates siloed decision-making, warped incentives, and misses what actually moves buyers through the funnel.You'll hear why the future of GTM performance measurement is about mapping buyer behavior across an interconnected journey, not slicing credit by department. And she shares the exact 5-part framework Passetto uses to help teams ditch "department-sourced" for something far more accurate and impactful.If you've ever struggled to prove Marketing's full impact, or if your exec team is still obsessed with MQLs and last-touch attribution, this episode will hit home.Key topics in this episode:Why “department source” attribution is outdated and misleadingThe real structure of a modern buyer journeyHow this model leads to misaligned KPIs and credit battlesWhy most GTM teams lack the data architecture to measure what mattersA new framework to measure engagement, prospecting, and sales as one integrated systemThis episode is powered by ⁠⁠Passetto⁠⁠. We help high-growth and equity-backed B2B SaaS companies turn GTM data into better decisions, faster. We unify your GTM and financial data, identify your growth levers, and help you scale. Part SaaS, part advisory. Visit ⁠⁠passetto.com⁠.

In this episode, we're joined by the brilliant Aparna Rae—educator, entrepreneur, writer, and disruptor—who brings clarity, honesty, and depth to our conversation about equity, data, and the future of work. We get into the real talk around corporate DEI, why so many initiatives fall flat, and how data can actually help drive meaningful change when used well (and not just to check a box). Aparna shares insights on how to survive this current moment—marked by authoritarian creep, economic anxiety, and corporate gaslighting—while still building dignity, safety, and care into the workplace.We talk about Costco, AI, bullshit jobs, and how solidarity (not hustle) will get us through. Bring your notebook and maybe a stiff drink if that's your thing—this one goes deep.Chapters0:00 – Welcome + Introducing Aparna Rae1:22 – Aparna's origin story: from archaeology to pedagogy3:23 – The pedagogy of work and the role of data7:40 – Pushback from clients and lessons from failed engagements8:31 – What data-informed equity really means12:15 – Do workshops matter? And the difference between tools and the work14:15 – The current state of DEI: death, evolution, or reckoning?17:27 – Acting with integrity in authoritarian times20:58 – Who's doing it well? Valuing labor and leadership alignment23:23 – Costco, Patagonia, and building for sustainability27:03 – The backlash to the Great Resignation29:05 – Workplace culture as democracy's front line32:15 – AI, capitalism, and human value39:25 – When DEI went wrong: Aparna's viral Forbes piece44:52 – Power dynamics, shame, and where we go from here45:34 – Trends for 2025: solidarity, safety, and protecting trans lives49:07 – Escaping hustle culture and dreaming of a different way50:27 – What's next for Aparna Rae51:42 – Where to find her (spoiler: not TikTok)53:34 – Wrap up + outro  Visit us at InclusionGeeks.com to stay up to date on all the ways you can make the workplace work for everyone! Check out Inclusion Geeks Academy and InclusionGeeks.com/podcast for the code to get a free mini course.

In this weeks' Scale Your Sales Podcast episode, my guest is Laura Erdem.   Laura is a sales manager with a flavour for marketing. Joined a Dreamdata startup almost 5 years ago after a long sales career in Enterprise companies like Gartner and Red Hat. Recently moved with the family from Copenhagen to New York to continue the Dreamdata company growth in the US.   In today's episode of Scale Your Sales podcast, Laura shares how data-driven strategies and precise audience tracking can bridge the persistent gap between sales and marketing. She explore the modern B2B buying journey, where buyers often engage with marketing content long before speaking to sales. Laura explains how DreamData helps revenue teams track every touchpoint, optimize spend, and measure pipeline impact. Discussing the evolving profile of today's successful salesperson, the enduring power of content, and how aligned teams drive sustainable growth—even in tough markets.   Welcome to Scale Your Sales Podcast, Laura Erdem.     Timestamps: 00:00 Building Measurable Sales Impact 05:10 Effective Social Selling Strategies 08:21 Challenge: Effective Marketing Tracking 09:52 Optimizing Marketing and Sales Alignment 14:44 Marketing Strategy: Data vs. Gut Feeling 17:21 Prospect Questions Drive Content Creation 21:09 Optimizing Sales Metrics Effectively 25:16 Rethinking Sales: Seniority & Diversity 27:01 Introverts Succeed in Sales 29:39 Data-Driven Recruitment Strategy 33:12 Prioritize Quality Content     https://www.linkedin.com/in/lerdem/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more!   Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

What happens when you choose to 'control your growth' instead of racing to expand? Sarah sits down with Ilay Karateke, co-founder and CEO of Bezi, the labneh brand redefining growth through meticulous data collection and strategic expansion. Ilay shares her unconventional approach: launching direct-to-retail in handpicked New York stores, doing her own distribution, and running 5-10 demos weekly while tracking every data point. Every retail partner and expansion move is calculated to maintain profitability while building brand equity.  The conversation reveals practical strategies for cash flow positive growth: How Bezi operates without brokers or distributors Why premium retailers outperform bodegas for brand positioning  Using demo performance data to drive every expansion decision For founders questioning whether strategic growth can compete in today's rush-to-scale environment, this episode proves building on your own terms creates sustainable momentum. Learn more about Bezi Website: Eat Bezi Instagram: @eatbezi   Join The Good Food CFO Community:  Follow us on Instagram: @thegoodfoodcfo  Connect on LinkedIn: @sarahdelevan  Watch on YouTube: @thegoodfoodcfo  Become a Member: BABOYOT

In this episode of Beyond the Fence Line, host Chad Ellis speaks with James Clement and Ryan Dierking from Earth Optics about how ranchers can turn data into decisions—and decisions into dollars. The trio discusses emerging carbon markets, the value of soil health metrics, and how landowners can get paid for stewarding open space, biodiversity, and clean water. Whether you're operating on acres in Missouri or in Texas, this conversation will equip you with practical tools to engage in the future of sustainable agriculture. Data might just be your most valuable asset.

Episode OverviewIn this episode of the CDO Matters Podcast, Malcolm Hawker welcomes Jane Urban, the CDAO of Improzo, for a deep dive into the transformative role of data and AI in healthcare.From predicting patient outcomes to improving care delivery, Jane shares practical insights drawn from her extensive experience. Whether you're in healthcare, pharma, or life sciences, this conversation highlights how data can drive real-world impact.Episode Links and ResourcesFollow Malcolm Hawker on LinkedInFollow Jane Urban on LinkedIn

Send us a textWhat do you get when you combine a data-driven investor, an overloaded entrepreneur, and the future of self-storage? A revolution. Scott Meyers sits down with Noah Starr, CEO of Tract IQ, to unpack his wild journey—from quitting his corporate job, to acquiring his first facility all in the same week—and how those life-altering decisions set him on a path to transform the self-storage industry through data. Noah explains how pain points in the underwriting process led him to acquire and rebuild Tract IQ, a powerful data platform that's reshaping how investors analyze deals and mitigate risk. Scott and Noah dive into transparency, rent control legislation, investor pitfalls, and why the next phase of the industry belongs to those who understand—and act on—the data. WHAT TO LISTEN FOR2:07 The Wildest Week: Job Quit, Engagement, House & First Facility3:09 From Investor to Tech CEO: The Birth of Tract IQ8:13 The Power Shift to Third-Party Management13:21 The Data Doesn't Lie: Rent Trends & Transaction Lows14:38 California's Rent Control & the Rise of Transparency22:21 Hedge Funds, Overbuilding, and Overconfidence31:02 If Noah Were Investing Again: What He'd Do Differently Leave a positive rating for this podcast with one click  CONNECT WITH GUEST:NOAH STARR, Co-Founder, Chief Executive Officer of Tract IQWebsite | LinkedIn | About Noah | YouTubeCONNECT WITH USWebsite | You Tube | Facebook | X | LinkedIn | Instagram Follow so you never miss a NEW episode! Leave us an honest rating and review on Apple or Spotify.Attend the Self Storage Academy in Seattle, WA August 21-23https://selfstorageacademy.com/

In this episode, I'm joined by Karen Borchert, Founder and CEO of Alpaca, for a powerful conversation about data-driven ways to boost teacher engagement. You'll also hear surprising insights about teacher well-being plus actionable strategies and digital tools that school leaders can use to cultivate a more positive and supportive school culture. Tune in if you're looking to create an environment where educators feel seen, valued, and energized! Show notes: https://classtechtips.com/2025/06/13/boost-teacher-engagement-bonus/ Sponsored by Alpaca: https://getalpaca.com/easyedtech Follow Monica on Instagram: https://www.instagram.com/classtechtips/  Take your pick of free EdTech resources: https://classtechtips.com/free-stuff-favorites/   

How can Agentic AI and a modern consulting mindset make hospitality tech strategy repeatable, contextual, and client-specific?In this episode of dojo.live, we sit down with David Chestler, President, and Daniel Johnson, Strategic Advisor – EMEA, of ProVision Partners to challenge outdated consulting models and explore the future of strategic enablement in hospitality tech. With decades of leadership experience and a front-row seat to hospitality's digital transformation, David and Daniel share how Agentic AI is reshaping the consulting playbook—enabling faster, more contextual, and repeatable engagements that move beyond gut feel and guesswork. From busting industry myths to differentiating collaboration from coordination, this conversation offers a behind-the-scenes look at how consultants, vendors, and hoteliers can uncover blind spots, benchmark more intelligently, and accelerate innovation. David and Daniel also unpack the concept of serialized consulting—where 70% of the work is standardized, and 30% is tailored for true personalization.About David ChestlerDavid Chestler is recognized as an icon of the global hospitality and travel industry, having forged a successful career in hotel technology that spans over three decades. He currently serves as President of ProVision Partners International, Inc, a hotel and travel consultancy and marketing firm that he co-founded in 2019. Since beginning his career in hospitality in 1989 with Utell International, Chestler has held leadership roles with some of the industry's most prominent organizations, where he consistently delivered global scale and growth by developing high performance teams focused on complex technology solutions.About Daniel JohnsonA veteran of the travel technology sector, Daniel Johnson brings over two decades of experience in cybersecurity, data protection and strategic consulting to his role as Strategic Advisor – EMEA at ProVision Partners. As co-founder of VENZA, a leading provider of data protection and regulatory compliance solutions for the hospitality industry, Johnson played a pivotal role in shaping the company's vision and growth.While serving as the company's CEO, he led the organization's strategic direction, including oversight of sales, marketing and product development teams. Under his leadership, the company experienced significant growth, including the addition of an office in the Netherlands in 2018, further expanding the enterprise's global footprint.At ProVision Partners, Johnson advises clients on business growth opportunities, strategic initiatives, cybersecurity strategies and digital innovation, helping organizations stay competitive and secure in an increasingly complex global marketplace.

Data informed vs. Data Driven... great sitdown with the Red Sox great

Are your ads converting? Is conversion rate a vanity metric? What's the deal with split testing? This week's guest, Dylan Ander, loooooves websites, conversions, ads, and more—and he's even known as the CRO Guy. He founded Heatmap.com to help brands get real-time behavior on their websites.  Nik and Dylan dive deep into why most brands obsess over ad creative but ignore the real moneymaker: the website. Dylan unpacks the fundamentals of user psychology, shares the truth about what CRO actually means (spoiler: it's not just button colors), and breaks down how he approaches copywriting, landing pages, and full-site redesigns without relying on guesswork.  Plus, in the age of AI, are analytics ever going to go away? Dylan doesn't think so.   Omnisend - email & SMS marketing so good, it's boring! You've got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. Start for free! Visit ⁠⁠⁠https://your.omnisend.com/limitedsupply Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

In this eye-opening episode, Dr. Victoria Mattingly, organizational psychologist, keynote speaker, and author of Inclusalytics, shares how she's helping companies create inclusive, human-centered workplaces through data-driven strategies.   Discover her journey from bartending to launching her own firm, Mattingly Solutions, and why workplace allyship, mental health, and emotional intelligence are the keys to sustainable success.   Whether you're a leader, entrepreneur, or employee—this episode will change how you see workplace culture and inclusion.   Topics Covered:   • What is organizational psychology?   • Why inclusion boosts business success   • Burnout, resilience, and starting over  

In this week's episode of This Week in Immigration, BPC Associate Director Jack Malde interviews Senior Advisor Theresa Cardinal Brown and Associate Director Emerson Sprick on their new report, Has Congress Given Up on Bipartisan Immigration Reform? A Data-Driven Look at Legislation Since 2015. The report challenges the narrative that Congress has abandoned bipartisan immigration reform by analyzing hundreds of immigration-related bills introduced with bipartisan support since the 114th Congress. We explore where bipartisan interest has been strongest, which bills became law, and what the findings mean for lawmakers and advocates today. Has Congress Given Up on Bipartisan Immigration Reform? A Data-Driven Look at Legislation Since 2015: https://bipartisanpolicy.org/report/has-congress-given-up-on-bipartisan-immigration-reform-a-data-driven-look-at-legislation-since-2015/

*Hosted by Stéphanie Moles-Rota*In this compelling episode, I interviewed Ruth Beadle, the Head of Supply Chain at Sanofi, where we talked about her transformative leadership journey across various industries and geographies. Ruth shared pivotal moments that shaped her career, the challenges of leading large-scale ERP and AI-driven initiatives, and the human impact behind pharmaceutical logistics. Listeners will gain insights into how Sanofi evolved its supply chain to support innovation, agility, and patient-centered service while navigating change at scale.Discover more details here.Follow us on:Instagram: http://bit.ly/2Wba8v7Twitter: http://bit.ly/2WeulzXLinkedin: http://bit.ly/2w9YSQXFacebook: http://bit.ly/2HtryLd

Learn about the Bush Center's Forum on Leadership: https://www.bushcenter.org/events-and-exhibits/forum-on-leadership-2025

Ohio State Women's Hockey Head Coach, Nadine Muzerall, discusses her approach to building a winning culture in women's hockey, emphasizing the importance of trust, respect, and data-driven coaching. She shares insights on the significance of understanding individual player dynamics, and the innovative drills she employs to enhance skill development – including her “ice cats” drill that is one of the most creative drills I've seen a coach draw up. Coach Muzerall also reflects on the balance between stability and flexibility in decision-making, her relentless pursuit of winning, and aspirations for the future of her coaching career.

In this thrilling bonus episode of The Dark Carousel Podcast, we welcome Heather Doggett to discuss a groundbreaking innovation that's redefining fear inside the haunt industry.With real-time biometric tracking, audiences can now compete with their friends to see who gets the most scared. Attraction owners get instant dashboards showing up-to-the-minute scare data, and even haunt staff compete to deliver the most intense frights.But that's just the beginning…Heather reveals how this technology goes beyond fear—measuring frustration, contentment, and true audience engagement like never before.Get ready to step into the future of fear with Heather Doggett—only on The Dark Carousel Podcast.

Jonathan Lundgren is an agroecologist, farmer, rancher, and beekeeper, and founder and director of the Ecdysis Foundation and Blue Dasher Farm. Ecdysis Foundation is leading the Thousand Farms Initiative, providing data to validate regenerative agriculture's impact on soil health, biodiversity, and carbon sequestration. His work challenges conventional farming by fostering farmer-scientist collaboration and advocating for sustainable practices that address global ecological issues. In this episode, John and Jonathan discuss: How fully regenerative farms can store carbon equivalent to seven years of U.S. emissions, acting as carbon sinks. How biodiversity, including fungi, insects, and birds, rapidly returns to regenerative farms, enhancing water cycles and soil fertility  Prioritizing connections with nature, family, and community How row crop farmers face increased depression, Parkinson's, and cancer  How resistance to innovations impacts organic and regenerative growers  Additional Resources To learn more about the Ecdysis Foundation and the Thousand Farms Initiative, please visit: https://www.ecdysis.bio/featured-project About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it. Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology. Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.  AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most. AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits. Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide. Learn more about AEA's regenerative programs and products: https://www.advancingecoag.com

Hosts Joe Maddon and Tom Verducci highlight the Braves changing their 3rd base coach and how rarely you see that happen. We touch on the Knicks moving on from Tom Thibodeau and Joe explains why he doesn't understand the move. Was the rundown with Orioles rookie Coby Mayo just bad base-running or was it a dirty play? Joe thinks this could show the importance of spending time in the minor leagues. Why does Tom think the game needs more players like Brewers RF Sal Frelick? Joe reveals how you create a shift in the types of players you're coaching. Plus, Joe thinks he's seeing a trend at the plate, but do the stats support it? The Book of Joe Podcast is a production of iHeart Radio. #fsrSee omnystudio.com/listener for privacy information.

Hosts Joe Maddon and Tom Verducci highlight the Braves changing their 3rd base coach and how rarely you see that happen. We touch on the Knicks moving on from Tom Thibodeau and Joe explains why he doesn't understand the move. Was the rundown with Orioles rookie Coby Mayo just bad base-running or was it a dirty play? Joe thinks this could show the importance of spending time in the minor leagues. Why does Tom think the game needs more players like Brewers RF Sal Frelick? Joe reveals how you create a shift in the types of players you're coaching. Plus, Joe thinks he's seeing a trend at the plate, but do the stats support it? The Book of Joe Podcast is a production of iHeart Radio. #fsrSee omnystudio.com/listener for privacy information.

In this episode of The Speed of Culture, Matt Britton speaks with Ryu Yokoi, Chief Media and Marketing Capability Officer at Unilever North America, about transforming CPG marketing through data, retail media, and AI. They explore how Unilever is leveraging consumer signals, creators, and commerce to win in a social-first world.Follow Suzy on Twitter: @AskSuzyBizFollow Ryu Yokoi on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

What does it really take to build an HR function that's agile, data-driven, and truly influential at the top table? In this episode of the Digital HR Leaders podcast, host David Green speaks with Janine Vos, Chief Human Resources Officer and Managing Board Member at Rabobank to explore how she has led her team through a significant transformation - shaping an HR function that not only keeps pace with business change, but helps lead it. From embedding agility into the day-to-day to using data as a lever for influence, Janine shares the strategies that have helped her team earn credibility and drive impact. Join them, as they discuss: What being agile actually looks like in practice, and how Rabobank brought it to life How to shift behaviours and mindsets to support new ways of working Why data is only powerful when it's paired with trust and strong relationships How Janine helps her team move beyond the numbers to tell meaningful stories The value of having people analytics report directly to the CHRO - and what others may be missing What HR leaders need to prioritise today to stay relevant tomorrow Whether you're leading transformation or seeking to add more strategic business value, this episode sponsored by HiBob, offers practical insights and forward-thinking strategies to help you navigate what's next. HiBob is a fast-growing new leader in the HCM market. In fact, according to HR tech guru Josh Bersin, HiBob is one of the few SaaS companies that have successfully cracked the code on user experience. Josh Bersin says that Bob is not only feature-rich but genuinely enjoyable to use. Read his review of Bob--as an HR tech analyst and user--at www.hibob.com/davidgreen2025. Hosted on Acast. See acast.com/privacy for more information.

David Colonna (@thedavidcolonna) joins Shauna O'Halloran (Head of Brand & Communications at Phorest) in the Phorest Lounge at the Data-Driven Salon Summit for a catch-up that leads to hearing about how Calligraphy Cut came to be, the circumstances that led David to a career in the industry, and some thoughts on technology. Learn more about Calligraphy Cut here, and about The Maven and The Muse Salon here. Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

In this insightful episode, Dr. Ginny sits down with Emily Coleman, CEO of HAI Analytics, to explore how predictive modeling and emotionally intelligent leadership can significantly impact our approach to talent retention in 2025 and beyond.Emily shares her journey from academia to co-founding a thriving analytics firm, opening up about what it takes to blend human intuition with data in service of a stronger workplace. Together, they explore the real drivers of engagement and why one-size-fits-all strategies usually fall flat.This episode invites both organizational leaders and high-performing individuals to stop guessing and start leading with insight. Whether you're scaling a company or shaping your career, you'll leave with a fresh lens and actionable reflection points that could reshape your next move.By tuning in, you'll:Discover how emotionally intelligent leaders use insight to shape thriving culturesGain powerful questions to help you understand what's really driving loyalty and disengagementLearn how to move forward with clarity, whether you lead others or lead yourselfRecommended resources:If this resonates, ⁠let's connect ⁠to explore your #1 challenge. Whether you're focused on advancing your career, developing high-performing teams, retaining top talent, or creating clear strategies for leadership growth, we are here to support your journey.Looking for ways to grow and lead fearlessly?Subscribe, share with your team, and join the ExecutiveBound Inner Circle for weekly strategies to lead with more confidence, clarity, and purpose.⁠https://drginnybaro.com/innercircle⁠Visit⁠ DrGinnyBaro.com/events⁠ to access high-value resources or explore upcoming complimentary events and leadership development opportunities.Claim your digital or paperback copy of ⁠Healing Leadership or Fearless Women at Work⁠ to gain actionable insights for you and your team.Let's expand our network!Send me a⁠ LinkedIn connection request⁠. I'd love to share my network of over 27K members with you: ⁠https://www.linkedin.com/in/ginnybaro⁠Watch the ⁠YouTube ⁠version of the podcast for visual insights: ⁠https://www.youtube.com/@drginnybaro/videos⁠The Dr. Ginny Show content may not be reproduced, distributed, or transmitted in any form without prior written permission.

What does it take to sell listings faster in this market? Listings are sitting. Prices are unstable. Sellers are stressed.   And you're walking a tightrope between telling the truth and keeping the listing…   In this episode of the Tom Ferry Podcast Experience, Tom breaks down how to sell listings faster—without sacrificing trust or the client experience.    You'll learn: The 3 best ways to price a home How to discuss price adjustments without losing credibility  The “Don't Fire Me” Report that keeps sellers informed and on your side How to respond to “This other agent says they can sell my home for more”   The last thing in the world you want is for your listing to expire right now. Watch this episode, take notes, and use the slides to sell listings faster!  

This week, Nicolle and Taylor from Finch Marketing are joined by Jeff Ward, our trusted partner at IQVIA, to break down how we harness the power of IQVIA's data to create laser-focused campaigns that convert for our clients. We explore the strategies behind smart targeting—and why precision beats broad strokes in today's digital landscape. Whether you're a startup or seasoned business, you'll walk away with tools to dial in your message and build deeper connections with your target audience. Tune in and get data-savvy!

Shallow and Jiunta unpack the growing obsession with objective training data and why it often misses the point. From heart rate monitors to force plates, they challenge whether these metrics matter when the goal is often subjective, like feeling good or moving without pain. It's Time We Get Serious About Exercise Prescription.    Sign Up Now.  https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide We've got a new sponsor! Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care. https://marekhealth.com/rxd Code RXD Don't miss the release of our newest educational community - The Pre-Script ® Collective! Join the community today at www.pre-script.com. For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram. For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases. You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram! Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/ Living in Chaos (00:00:00) The Myth of Optimization in Fitness (00:03:00) Can You Objectively Measure Subjectivity? (00:06:00) Why Load Isn't Always the Goal (00:09:00) Tracking What Actually Matters for Clients (00:14:00) The True Role of a Coach vs. Trainer (00:21:00) How to Add Value Beyond the Gym (00:29:00) Measuring Sleep, Stress, and Success (00:36:00)