Podcasts about data driven

In today's episode, I'm joined by Adam Kadela, co-founder of DexaFit and DexaFit Dx. A former athlete and trader turned health tech entrepreneur, Adam set out to make advanced diagnostic testing, like DEXA scans and VO2 max, accessible outside of elite labs and into everyday wellness routines.We talk about the evolution of DexaFit from local clinics to a global platform trusted by athletes and doctors. He explains why tracking the right metrics matters, how often to test, the truth about body recomposition, the best ways to lower visceral fat, and what most people get wrong about wearables and weight loss.Leave Us A Voice Message! | https://telbee.io/channel/4_b9zzx58wdkuwirqkcxwa/Topics Discussed: → What does a DEXA scan reveal about your health?→ How often should you get a body composition test?→ Why is visceral fat more dangerous than body fat?→ Can blue light exposure affect weight gain?→ How does VO2 max relate to longevity?Sponsored By: → AG1 | Get a FREE 1-year supply of Vitamin D3+K2 AND 5 free AG1 Travel Packs with your first subscription at drinkAG1.com/bewell→ Be Well By Kelly Protein Powder & Essentials | Get $10 off your order with PODCAST10 at bewellbykelly.com→ Hiya Health | Get 50% off your first order at HiyaHealth.com/Kelly and give your kids the full-body nourishment they need to grow into healthy, happy adults.→ WeNatal | You can use my link, wenatal.com/kelly, with any subscription order, to get a free one month supply of WeNatal's Omega DHA+ Fish Oil valued at 35 dollars.→ Vuori | Get 20% off your first order of Vuori AND free shipping on orders over $75 at vuori.com/kellyTimestamps: → 00:00:00 - Introduction → 00:03:01 - Adam's background → 00:07:09 - DEXA & D1 athletes → 00:11:53 - Breaking down a DEXA scan→ 00:15:12 - Women's bone health → 00:22:41 - DEXA's data & frequency → 00:26:31 - Body recomp tips → 00:32:07 - Body fat & body composition → 00:35:43 - Aging & muscle loss → 00:37:45 - Understanding DEXA scan results → 00:42:14 - Lowering visceral fat → 00:48:27 - Blue light, weight gain, & intermittent fasting → 00:52:13 - VO2 max & resting metabolic rate → 00:56:47 - Gym testing (IN BODY)→ 00:59:26 - Lean mass & watching the scale → 01:05:11 - Wearable recommendations Check Out DexaFit:→ Get 25% off with code BEWELL25 at https://www.dexafit.com/redeem-code→ InstagramCheck Out Kelly:→ Instagram→ Youtube→ Facebook

Welcome to another episode of Data Driven, where we delve deep into the crossroads of data, technology, and the ever-shifting world of geopolitics. In this packed episode, hosts Frank La Vigne and Bailey are joined by Christopher Nuland, AI technical marketing manager at Red Hat, for a candid, no-holds-barred discussion on the newly released America's AI Action Plan.Together, they tackle everything from the resurgence of Cold War tensions in the AI arena to the complexities of “AI sovereignty” and what it really means for the US, China, and the rest of the world. Expect spirited debates about EU's place in the global AI race, the real-world implications of chip supply chain disruptions, and the heated rhetoric around workforce security in an era when AI is starting to replace traditional jobs.The conversation weaves through existential questions—can AI ever truly reason, or are we just witnessing the rise of superpowered “spreadsheet goblins?”—and gets hands-on with the very real risks (and opportunities) of rolling out LLMs in everyday workplaces. Plus, the team touches on power-hungry data centers, potential impacts on the job market, and even finds time to swap sci-fi references from The Expanse to Ghost in the Shell to help paint a picture of what our AI-dominated future might look like.Buckle up for a dense, dynamic, and dangerously nerdy journey into the world of AI policy, technology, and what it means for all of us. Let's get into it!Timestamps00:00 AI Geopolitics & America's Action Plan08:14 EU's Role in Tech Hierarchy14:10 "US Focus: Securing AI Workforce"20:40 Supply Chain Security in Software24:24 Politicians' Technical Proficiency Limits27:19 AI Sovereignty and Cultural Values33:52 CHIPS Act: Innovation and Expansion Hopes38:11 "AI Vulnerability: Patch Attacks"47:58 Maryland Power Line Controversy50:09 "AI Impact on Jobs & UBI"55:47 Techno Feudalism Perspective01:04:41 "AI Sovereignty: A Geopolitical Chess Match"

    The Green Impact Report Quick take: Herbert Koomson reveals how waste audits uncover 50% recyclable materials hiding in trash streams and why the future of sustainability messaging isn't about saving the planet—it's about saving your bottom line. Meet Your Fellow Sustainability Champion Herbert Koomson transitioned from engineering to sustainable design at West Virginia University, where Professor Chris Haddix guided him to pass the LEED GA exam before graduation. He began his sustainability career with the NYC Department of Sanitation, educating major restaurant chains about commercial organics rules. Currently at RTS, he conducts waste audits throughout North America, helping clients achieve higher diversion rates through data-driven strategies. Herbert is also a coffee connoisseur, wrestling fan, and proud New Yorker who believes in making sustainability accessible rather than preachy.

Warum arbeiten Sales und Marketing eigentlich so performance-orientiert und HR nicht? Wie könnte das HR der Zukunft aussehen, wenn wir Recruiting als verkaufen von Jobs verstehen? Darüber spricht Christian Krug, der Host des Podcasts „Unf*ck Your Data“ mit Robin Stabenow, CRO von HYRE.Im Sales ist es komplett üblich, dass die Mitarbeitenden an Ihrem Erfolg gemessen und auch beteiligt werden. In anderen Abteilungen ist dies eher unüblich. Darum geben sich auch gute Verkäufer richtig Mühe ihre Zeit sinnvoll einzusetzen.Die richtigen Kunden identifizieren. Gespräche führen. Angebot erstellen und dann den Abschluss holen.Niemand hat Zeit für eine miese Erfolgsquote viele Gespräche zu führen. Deswegen wollen Verkäufer*innen das Produkt und die Kunden gut verstehen und schnell erfolgreich sein.Also zumindest in einer idealen Welt.Jetzt ist der HR Bereich aber kein Vertrieb. Das Recruiting könnte man aber so denken.Denn während der größte Bereich des HR sehr viel verwaltenden und legalen Charakter hat von den Aufgaben her, ist das Recruiting zum Teil dem Sales sehr ähnlich.Es gibt eine Stelle für die wir die perfekte Besetzung suchen. Wir suchen eine Person die Lust hat und qualifiziert ist die Aufgaben zu erledigen. Damit wir den perfekten Match finden müssen wir die Stelle verstehen (das Produkt) und dann mit geeigneten Kandidaten*innen sprechen (Kunden) und sie davon überzeugen bei uns anzufangen.Also einen Abschluss erzielen.Dafür muss man schnell sein und beides gut analysieren können.Wenn ein Recruiter nun aber 30 Stellenanzeigen betreut, dann kann er dies gar nicht leisten. Denn ein guter Key Account Manager betreut auch 3-5 Kunden und nicht 30.Das heißt wenn wir HR datengestützter denken wollen, bietet sich im Recruiting ein guter Ansatz diesen in einen Sales-ähnlichen Prozess zu gießen.Und dann zu messen!Wo verlieren wir Kadidaten*innen?Wer sieht sich unsere Stellenanzeigen an?Apropos Stellenanzeigen. Wenn wir die Ziele besser verstehen, dann können wir auch bessere Anzeigen schreiben, die diese Leute besser ansprechen.Es ist ein weites Feld und wenn ihr mehr von uns wollt zu den Themen wie Bewerbermanagement. Dann lasst es uns wissen.▬▬▬▬▬▬ Profile: ▬▬▬▬Zum LinkedIn-Profil von Robin: https://www.linkedin.com/in/robin-stabenow/Zum LinkedIn-Profil von Christian: https://www.linkedin.com/in/christian-krug/Christians Wonderlink: https://wonderl.ink/@christiankrugUnf*ck Your Data auf Linkedin: https://www.linkedin.com/company/unfck-your-data▬▬▬▬▬▬ Buchempfehlung: ▬▬▬▬Buchempfehlung von Robin: Hört mehr PodcastsAlle Empfehlungen in Melenas Bücherladen: https://gunzenhausen.buchhandlung.de/unfuckyourdata▬▬▬▬▬▬ Hier findest Du Unf*ck Your Data: ▬▬▬▬Zum Podcast auf Spotify: https://open.spotify.com/show/6Ow7ySMbgnir27etMYkpxT?si=dc0fd2b3c6454bfaZum Podcast auf iTunes:

Forget flipping coins or trusting a hunch? Today on The Land Academy Show, join Steven Jack Butala and Jill DeWit as they break down the difference between data-driven and gut-driven land investing—and why guessing will sink your deals in 2025. They explain how relying on instinct alone can lead to overpaying, missed red flags, and slow deal flow. Through real examples, Steven and Jill show how good data beats good feelings every time, especially in pricing, mailer targeting, and deal vetting. If you've ever second-guessed a property or made a decision “because it felt right,” this episode will help you shift from emotion to evidence—and close more confidently.

Renee Hartmann chats with Jean-Sébastien Crevier, VP of Sales and Marketing at WeCook, live from Shoptalk Europe in Barcelona. Jean-Sébastien shares how WeCook is scaling Canada's ready-to-eat meal space through data-first strategies, predictive churn models, and a no-gimmick approach to loyalty. Learn how his team balances growth with profitability, what really works in paid vs. organic social, and how AI is reshaping their marketing ops. Join the conversation with our global retail community at www.globalretailleaders.com

Slappin' Glass sits down this week with newly hired Head Coach of Radford MBB, Zach Chu! Before becoming Radford's HC, Coach Chu spent nine years in the NBA and in this episode dives deep into into why a data driven approach is necessary in modern offensive and defensive strategy, along with recruiting, culture building, and player development; and discusses stampede action and why the best defenses always defend at the rim during the entertaining "Start, Sub, or Sit?!"To join coaches and championship winning staffs from the NBA to High School from over 60 different countries taking advantage of an SG Plus membership, visit HERE!

If you're into final mile logistics, LTL freight, or operations management, listen to this episode with Andrew Rodriguez of Harvey to hear his practical insights and strategies! Andrew highlights managing high-volume freight and maintaining top-tier customer service with a small team, his journey from freight brokerage into manufacturing operations, and Harvey's structured approach to daily shipping cutoffs, rural delivery coordination, vendor management, and real-time metrics to monitor booking speed, damage rates, and customer satisfaction!   About Andrew Rodriguez Andrew is the Operations Manager at Harvey Industries International, where he oversees key aspects of supply chain operations and organizational efficiency. Before joining Harvey Industries, Andrew held a territory management role at a freight brokerage firm, where he supported clients with their freight and transportation operations. This position gave him hands-on exposure to the complexities of freight logistics, allowing him to work with a diverse range of clients and freight modes. His experience provided him with a broad understanding of how transportation integrates with various business functions, including IT, accounting, customer service, and sales. Prior to his work in freight logistics, Andrew held several operations management positions across industries such as commercial property management, real estate development, marketing, sales, and startups. In these roles, he developed a strong passion for process improvement and operational efficiency, grounded in a customer-centric and results-driven mindset. Andrew joined Harvey Industries with the goal of merging his background in operations management with his experience in freight and transportation, ultimately contributing to the broader scope of supply chain operations.  

In this episode, we welcome Carlee Wolfe, Associate Vice President of Leadership Development and Organizational Effectiveness at Hyatt Hotels. We discuss how AI is reshaping leadership, growth, and coaching in the workplace. Carlee also explores the shift from generalized feedback to personalized, data-driven insights, and the importance of balancing AI tools with genuine human connection and empathy.  [0:00] Introduction Welcome, Carlee! Today's Topic: How AI is Redefining Leadership and Growth [6:13] How is AI Changing People Analytics and What Does It Mean for Leaders? Parallels between AI-powered customer personalization and its potential to tailor employee development.  By handling data analysis, AI frees up time for leaders to focus on high-value, human-centric tasks like coaching and mentoring.  [18:05] How can Insights on Skills, Feedback, and Careers Help People Move Toward More Intentionality? AI creates the opportunity to democratize development tools, making them accessible to employees at all levels, not just senior leadership.  The ethics of programming AI with empathy versus fostering it as a critical human leadership skill.  [27:06] What Does It Look Like When We Pair Development With Insightful, Data-Driven, and Personalized Real-Time Coaching? AI coaching tools can help employees identify blind spots in their communication and daily work.  The ideal approach is using AI tools for curating content and insights while relying on human coaches for connection, reflection, and building relationships.  [34:03] Closing Thanks for listening! Quick Quote “Oftentimes [development tools] are just accessible [at] senior leadership levels. But now I think the question is like, can [AI] democratize that?”

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Move the Needle, we sit down with Amanda Natividad, VP of Marketing at SparkToro and the mind behind the now-mainstream concept of “zero-click content.” Amanda dives into why marketers must stop obsessing over clicks and start optimizing for impressions, reach, and value on investment (VOI). From redefining marketing metrics to helping stakeholders buy into new ways of measuring success, Amanda shares a practical, experience-backed approach to content that builds sustainable impact over time.What you'll learn:Why zero-click content actually drives long-term business growthHow to shift from ROI to VOI and what that looks like in practiceCreative ways to repurpose content to fuel multiple teams and channelsHow to build stakeholder alignment by supporting your colleagues' objectives

The next summer highlight is here: Glorious Goodwood 2025. And we're helping you beat the market with elite insight from RaceiQ's lead analyst Page Fuller, alongside Emmet Kennedy. Using RaceiQ's powerful data — including stride metrics, draw bias, pace trends and visual markers — Page breaks down the key angles for Goodwood's most prestigious races. She also issues a bold warning against the short-priced favourite Field Of Gold in the Sussex Stakes and shares her confident alternative to back.

In today's conversation, hosts BAILeY and Frank La Vigne sit down with Dr. Alan Becker, co-founder and CEO of E Self AI and former co-founder of Voca AI, which was acquired by Snap in 2020. Dr. Becker brings a powerhouse combination of academic expertise and entrepreneurial experience, with a PhD in machine learning and AI and research spanning voice, NLP, and computer vision.This episode dives into how E Self AI is transforming human-machine interaction by moving beyond chat and voice—introducing real-time face-to-face video AI assistants. Imagine smarter digital avatars that don't just talk but engage visually and contextually, delivering personalized tutoring, streamlined customer service, and even real estate tours.Along the way, the conversation goes deep: they discuss the pyramid of engagement from text to voice to fully visual interaction, and what the next generation of AI means for education, accessibility, and the way we connect with each other. Dr. Becker offers insights from his research on multimodal AI and reflects on the very philosophical questions these new technologies raise—like authenticity, connection, and the future of what we call “real.”Whether you're curious about the engineering magic behind lifelike avatars, the ethical dilemmas of AI interviews, or how technology is reshaping the learning experience, this episode is a fascinating look at where artificial intelligence—and humanity—are headed next.Strap in, update your firmware, and get ready to stay Data Driven.ESelf Website: https://www.eself.ai/TimeStamps00:00 "Exploring AI with Dr. Becker"05:49 Accessibility Drives eSelf's Innovation Journey06:58 Advanced Voice Interaction Evolution11:33 Personalized Tutoring via Multimodal AI14:33 AI in Sci-Fi and Real Life16:21 Understanding Users Via Encoding Algorithms19:44 Digital Twin to AI Avatars Transition23:14 AI Misunderstandings Due to Background Noise27:19 AI's Role in Job Interviews32:36 Nvidia Tool Alters Eye Contact35:15 AI-Human Communication Blur38:31 Reality and Gaming Perception Debate41:51 Influencer Reality vs. Perception44:45 Identity and Authenticity Dilemma48:30 "Influencer's Authenticity vs. Flashiness"53:22 Fake Celeb Math Explainer TikToks56:10 "AI's Future: Human-Like Interaction"57:07 Data-Driven Focus

In this episode of Elevate Care, host Keri Perez engages in an insightful conversation with Tomya Watt, Chief People Officer at AMN Healthcare, about the evolving role of Chief Human Resource Officers (CHROs). Together, they explore how CHROs have transitioned from transactional roles to becoming strategic, solution-driven partners in the C-suite. The discussion highlights the power of data in driving workforce transformation, the importance of aligning talent strategies with business goals, and how holistic workforce solutions and technology integration can elevate patient care and organizational success.Chapters00:00 The Evolving Role of CHROs06:08 Holistic Workforce Solutions and Technology Integration09:23 Aligning Talent Strategies for Workforce TransformationWant to keep the conversation going?Join Tomya for an upcoming Becker's Healthcare webinar:Turn Workforce Risk Into Enterprise Value: The CHRO Playbook

Are you ready to discover what drives data-fueled growth in today's dynamic business landscape? In this episode of Predictable B2B Success, Zainulabedin Shah joins host Vinay Koshy for an eye-opening conversation on turning data insights into sustainable revenue and competitive advantage. With over 18 years of experience modernizing analytics for powerhouse brands, leading billion-dollar portfolios, and scaling startups from zero to $70 million in revenue, Zainulabedin shares why he left the corporate comfort zone to found Zeed—and how he helps businesses of every size unlock the actual value hidden in their data. You'll get an inside look at the intersection of people, strategy, analytics, and AI. From uncovering overlooked call center revenue, to demystifying AI “fever,” to building scalable, people-centric data strategies, Zainulabedin offers stories and tactics you won't want to miss. He dives into the misunderstood art of data governance, why humility in leadership is non-negotiable, and how to communicate complex insights to even the most skeptical stakeholders. If you're curious about how your organization can move beyond surface-level analytics and drive bottom-line results with data, this episode is packed with actionable wisdom and fresh perspectives. Tune in and get inspired to rethink your data-driven strategy! Some areas we explore in this episode include: Zainulabedin Shah's Career Path – Moving from corporate roles to entrepreneurship and his reasons for making the leap.Strengths in Relationships & Data Storytelling – Combining interpersonal skills with data analysis to create value.Aligning Business and Data Strategies – Why business goals must drive data and AI initiatives.Assessing Data Readiness – How companies can evaluate their ability to leverage data for growth.Pilots & Incremental Wins – Using pilot projects and agile approaches to build credibility and prove value.Champion Enablement – Finding and empowering internal advocates to drive data adoption.Common Challenges in Scaling Data Strategy – Issues like lack of strategy, inflexibility, and failing to pivot as needed.AI, Privacy & Bias – Addressing data privacy and bias with strategies like federated AI and diverse teams.Communicating Insights – Making complex data understandable and valuable for non-technical stakeholders.The Future of Data Strategy – Integrating data deeply into business strategy and preparing for ongoing change.And much, much more...

In today's episode, Dean Stanberry, a past chair of IFMA's Global Board of Directors, discusses the evolution of facility management from managing physical assets to dealing with digital systems. He highlights the challenges of data quality, low technology proficiency, and data literacy within the Commercial Real Estate (CRE) sector. He advocates for Building Lifecycle Management  emphasizing its role in integrating operations from design to deconstruction. Resources:Download the slides from this episode and turn on comments to see commentary from the host!Sponsor:This episode is sponsored by ODP Business Solutions! Connect with Us:LinkedIn: https://www.linkedin.com/company/ifmaFacebook: https://www.facebook.com/InternationalFacilityManagementAssociation/Twitter: https://twitter.com/IFMAInstagram: https://www.instagram.com/ifma_hq/YouTube: https://youtube.com/ifmaglobalVisit us at https://ifma.org

In this episode of the Small Business Straight Talk Podcast, I sit down with Amy to dive into how you can use your data-driven metrics to guide your business decisions and increase your revenue. What You'll Discover In This Episode: ✔ Why Tracking Metrics Matters ✔ Why Business Owners Often Avoid Metrics ✔ Amy's Methodology For Breaking Sales Plateaus ✔ How Much Time To Block Out To Review Your Data ✔ The 2 Data Mistake Small Business Owners Are Making ✔ What Numbers Matter The Most & Hot To Track Them ✔ So Much More! To access resources and links from this episode, click on  AmberDeLaGarza.com/386   P.S. Want to discover what's most holding you back in business and receive a personalized playlist to help you overcome those specific challenges? It only takes a few minutes to take the Next Level Business Owner Quiz and get on the path of taking your leadership and business to the next level!  And… If you want help managing your time, creating efficiency, making a new hire, reducing the stress and overwhelm of running a business, or making strategic decisions that will help you level up your business, I'd like to talk to you. Let's discuss how we can partner together to help you get unstuck, reduce stress, and determine a clear path to increased profits! Schedule your Discovery Call  

Oh do we have a good one for you. Tito and Pylet are joined by Vicious Syndicate's own ZachO to talk about how to use the report, how the report came to be what it is, and a little bit of Civilization.

In this thought-provoking episode, we delve into the profound effects of being reduced to mere numbers in our data-driven world. From first responders grappling with shocking statistics to the broader societal implications of losing our individual identities, we explore how this numerical reduction impacts mental health, personal agency, and our sense of self-worth. Join us as we uncover stories of transformation and resilience, and discuss how reclaiming our humanity can lead to compassionate and understanding.R.E.S.T. & Recover AmericaWhere to Find VirginiaWebsiteInstagramFacebookLinkedInDonate

Please join us for “A Data-Driven Analysis of Why Black Students and Students with Disabilities are Arrested Disproportionately in Maryland Public Schools” with Tamara Ward.Tamara Ward is a 2023 NABJ Pew Youth Justice Fellow. A MDDC Press Association award-winning multi-platform journalist, she is also an accomplished communications professional with over 20 years of experience in various communications disciplines, including journalism, media relations, crisis communications, marketing, social media, and web. However, journalism is Tamara's first love. She has experience covering environment, sports, government, politics, and community news for a variety of platforms, including print, online, and broadcast.The very first interview she conducted was with Rosa Parks. Decades later, Tamara reported for E&E News on Capitol Hill about environmental and energy policy and politics and where they intersect with the Trump administration, the 2020 Presidential campaign, the House impeachment inquiry, the State of the Union Address, and COVID-19. In 2024, Tamara completed a fellowship with NABJ and The Pew Research Center.Previously, she covered the Maryland General Assembly, county government, and local and state politics for APG Media. Her articles appeared in a half dozen newspapers in Maryland, including The Calvert Recorder, The Maryland Independent, and The Enterprise.A Brookings Legis Fellow in the House of Representatives, she managed gun violence prevention, veterans' issues, voters' rights and more. Currently, she works in a robust press office in the federal government.A two-time graduate of the University of Maryland, College Park, Tamara earned a bachelor's in Speech Communications and, as an Eleanor Merrill Fellow, she obtained a master's in Broadcast Journalism.Support the show

How to Price a Home in a Shifting Market? In this episode, we break down exactly how to price a home in a shifting market by comparing data driven listing price strategy with competitive pricing strategy, so you can pivot confidently and win more listings✅ dynamic pricing strategy – learn when and how to test higher price points in a slow market✅ inventory based pricing – use supply and demand data to frame your listing conversations✅ how to set listing price with comps – the exact questions to ask sellers before quoting numbers✅ pricing strategy deep dive – know when to play it safe vs. go for multiple offers✅ how to get multiple offers in a slow market – trigger bidding wars with smart price positioning✅ testing a high price strategy in a slow market – step-by-step guide to run and adjust your experiments✅ data driven listing price strategy – put the numbers in your client's hands for trust and authority✅ competitive pricing strategy – price to outperform the competition and spark urgencyIn this tutorial, we first cover how to price a home in a shifting market by framing your listing presentation around local inventory trends and recent comps. Then, we compare the pros and cons of dynamic pricing strategy versus competitive pricing strategy, so you can choose the right play for each seller's motivation and market conditions. By the end, you'll have a clear, repeatable process that turns panic into confidence and stale listings into fast sales. We repeat our core method throughout—how to price a home in a shifting market—so it sinks in naturally without any

What if you could eliminate waste in your marketing budget and double down on what actually works? August and Alex Severn of Capitol Data Analytics join the Iowa Manufacturing Podcast to explain how manufacturers can do exactly that. By using precise audience targeting and tracking the right metrics—like lifetime customer value—CDS helps clients transform guesswork into growth. But smart data alone isn't enough. The Severns also highlight the dangers of siloed departments, where marketing, sales, and operations don't share insights or goals. When communication breaks down, even the best strategy can fall apart. Check out this video for a vivid example of why alignment matters—and listen in to learn how to bridge the gaps and convert data into real dollars. Find this show on your favorite app: https://iowapodcast.com/eliminate-marketing-wastage

Creator marketing needs a performance-driven approach. Joseph Perello, CEO of Props, shares how his company transforms owned media into a measurable marketing channel that delivers predictable outcomes. He explains the strategic balance between video and image content for different marketing objectives, why traditional vanity metrics fall short, and how to blend creator authenticity with paid media precision to drive actionable results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to another episode of Data Driven—the podcast where we explore the future of technology, one neural network at a time. In this episode, your hosts Frank La Vigne and Bailey are joined by Christopher Newland, Principal AI Technical Marketing Manager at Red Hat, globetrotter, and resident connoisseur of computer flea markets. Together, they embark on a lively journey through the ever-evolving landscape of artificial intelligence.You'll hear tales of racking servers in suburban garages, nostalgic detours through the golden age of CompUSA and cable boxes, and candid reflections on building (and rebuilding) home labs. But it's not all geek nostalgia. The conversation dives deep into the highly-discussed AI 2027 report—a speculative look at how AI might break free from human control, achieve superintelligence, and fundamentally alter our relationship with technology and society.They unpack the challenges of AI infrastructure, the real-world limits of doomsday predictions, and the growing importance of data privacy and AI sovereignty. It's a spirited, thought-provoking, and sometimes hilarious ride through past, present, and possible futures of artificial intelligence. So grab your favorite GPU-powered device, settle in, and get ready for a fascinating exploration of what might just send our world delightfully sideways by 2027!Time Stamps00:00 "AI 2027: Future Unplugged"05:47 Nvidia DGX Spark: AI Desktop Revolution09:42 "Experienced Workers Elevate Retail Experience"11:41 Early PC Build Challenges17:00 Supply Chain Management Challenges19:35 Garage Tech Showcase Challenges23:22 AI Deception and Arms Race24:34 Robotics Future and AI Manpower29:15 Concerns with 2027 AI Report32:41 Balancing Regulation and Free Market37:04 "Theoretical Limits of AI Models"38:32 "AI Sovereignty Discussion"43:03 "Stay Curious, Stay Data Driven"

Can software solve one of the most stubborn inefficiencies in the aesthetic space? Niklas Hess thinks so—and he's got the platform to prove it. In this forward-thinking episode, Dr. Grant Stevens welcomes the founder and CEO of Medvelle, a company that's quietly powering some of the biggest rollups, franchises, and high-volume aesthetic clinics in the U.S.Born in Germany and trained across Spain, Australia, and the U.S., Niklas brings a rare blend of business acumen and healthcare insight to his mission. He explains how Medvelle eliminates waste, automates procurement, and gives practices real-time control over inventory—without requiring users to become supply chain experts themselves.You'll hear how practices are leveraging Medvelle to increase margins, reduce errors, and scale more efficiently than ever before—all through one simple, subscription-based tech solution. If you've ever dealt with overstocked closets or last-minute injectable shortages, this is an episode you can't afford to miss.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Creator marketing needs a performance-driven approach. Joseph Perello, CEO of Props, shares how his company transforms owned media into a measurable marketing channel that delivers predictable outcomes. He explains the strategic balance between video and image content for different marketing objectives, why traditional vanity metrics fall short, and how to blend creator authenticity with paid media precision to drive actionable results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bryant Garvin, a 20-year veteran of the digital marketing world, announced his new position as Operator in Residence at Triple Whale. This role leverages Triple Whale's massive data set (35,000+ stores, $55B+ GMP annually) to build better products for marketers and e-commerce operators. Garvin discussed his evolved perspective on attribution, emphasizing Triple Whale's holistic approach using AI and data integration beyond simple dashboards. He highlighted the power of MOBI, Triple Whale's platform, in providing data-driven insights for strategic planning, such as Prime Day optimization. The conversation also touched upon the importance of humanizing data, considering the broader context of marketing beyond immediate clicks, and the crucial role of product quality in marketing success. Garvin shared successful marketing strategies from his past, including adding value instead of discounting and leveraging Kickstarter for product launches. He championed YouTube as an underutilized e-commerce channel and cautioned against relying solely on quick wins, advocating for long-term brand building. Finally, he emphasized the importance of authenticity and human connection in marketing, even in the age of AI, and shared a personal anecdote about his childhood dream of becoming a paleontologist.

Send us a textIn this episode of The Savvy Scribe Podcast, host Janine Kelbach welcomes Danielle Smyth, founder of Wordsmyth Creative Content Marketing, to explore the power of data-driven branding. They dive into strategies for building a compelling personal brand that attracts clients.How to Build a Personal Brand That Gets ClientsKey Topics Covered:Building with Strategy, Not Just Style:Danielle shares how her company leverages data to guide marketing efforts that focus on client acquisition, not just social media metrics.Realistic Marketing Timelines:Understand the timeframe needed to see results—expect 3+ months for new efforts, and up to a year for purely organic strategies.Ad Strategies That Work:Learn why Google Ads often outperform Facebook and LinkedIn for service providers and B2B marketing.Crafting a Strong Personal Brand:The importance of consistent messaging, niche specialization, and showing up as a professional to stand out in a crowded market.Avoiding Freelance Pitfalls:Danielle emphasizes the need for freelancers to “think bigger” and present themselves as business owners, not just writers.Navigating SEO in the Age of AI:With Google's AI overviews changing the search landscape, traditional SEO is still valuable but evolving. Local SEO and visible bylines offer practical alternatives.Effective Client Acquisition Strategies:Getting published on high-authority websitesUsing newsletters like Substack to build a followingLeveraging LinkedIn and direct email outreachAbout Danielle:Danielle is a marketer with a focus on content and SEO. She owns Wordsmyth Creative Content Marketing LLC and serves clients across many industries as a data-driven marketing consultant. She works with her team tWelcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a

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As digital transactions surge and fraud becomes more sophisticated, the ability to harness high-quality, structured data has never been more critical. It is now time for financial institutions to shift towards smarter, data-driven strategies, and ISO 20022 is the key enabler of this transformation.

As data spearheads supply chain performance and productivity, how do we keep the human in the workplace? In this episode, we explore how to spark real employee engagement and motivation in a world ruled by metrics and how automation can boost employee satisfaction.

In his first public remarks as the Nationals' interim head of baseball operations, Mike DeBartolo signaled a significant shift in organizational philosophy. While expressing gratitude to former GM Mike Rizzo and manager Davey Martinez, DeBartolo emphasized the need for real change — including integrating more data, technology, and innovation across scouting, player development, and medical evaluations. Though he's held key roles in the front office since 2012, DeBartolo framed himself as a reformer ready to modernize how the Nats operate at every level. Despite the “interim” tag, DeBartolo will lead two major milestones this month: the MLB Draft, where the Nationals hold the first overall pick, and the trade deadline, which may involve tough calls on players like MacKenzie Gore. His bold tone contrasted with new interim manager Miguel Cairo, who paid tribute to Martinez and pledged continuity. Now, DeBartolo's performance in the coming weeks will serve as his live audition to turn a struggling franchise into a consistent contender — if ownership backs his vision with real investment. https://x.com/dancaps218 https://x.com/TalkNatsPodcast

What If Your Annual Physical Is Missing the Most Important Clues About Your Future Health?In this episode of Asking for a Friend, I sit down with Dr. Dave DeMarco—primary care physician and owner of DexaFit Cincinnati—to uncover what most standard medical exams are failing to tell us, especially for adults in their 40s, 50s, and 60s.Dr. DeMarco is reshaping the landscape of preventative healthcare by using advanced diagnostics to detect early warning signs of metabolic dysfunction, muscle loss, and other hidden health risks—long before they show up in traditional bloodwork or physicals.We explore:Why DEXA scans are a game-changer for understanding body composition, especially visceral fat and lean muscleHow muscle mass acts as your “401k for aging”—and why it's critical to build and protect it nowThe role of VO2 max, metabolic rate testing, and continuous glucose monitoring in predicting long-term health and vitalityWhat you need to know about GLP-1 medications like Ozempic—and how to use them without sacrificing muscleDr. DeMarco explains how the right data can help you delay or even avoid the “marginal decade”—those final 10 years marked by physical decline, mobility issues, and dependency—and instead create a longer, healthier, more vibrant life.Whether you're trying to lose weight, maintain your independence, or outsmart a poor family health history, this conversation is packed with insights you can act on now.Midlife isn't too late—it's the perfect time to take charge of your health. Don't forget to subscribe so you never miss an empowering conversation about midlife wellness.You can find Dr. Dave DeMarco and DexaFit Cincinnati at https://www.cincinnati.dexafit.com/DexaFit locations are popping up all over the U.S. - go to https://www.dexafit.com/ for more informationGet 10% off your first month of therapy at Better Help. Go to https://betterhelp.com/askingforafriend _________________________________________Are you ready to reclaim your midlife body and health? I went through my own personal journey through menopause, the struggle with midsection weight gain, and feeling run-down. Faster Way, a transformative six-week group program, set me on the path to sustainable change. I'd love to work with you! Let me help you reach your health and fitness goals.https://www.fasterwaycoach.com/?aid=MicheleFolanHave questions about Faster Way? Please email me at:mfolanfasterway@gmail.com After trying countless products that overpromised and underdelivered, RIMAN skincare finally gave me real, visible results—restoring my glow, firmness, and confidence in my skin at 61. RIMAN Korea's #1 Skincare Line - https://michelefolan.riman.com*Transcripts are done with AI and may not be perfectly accurate.**This podcast is for general informational purposes only and does not constitute the practice of medicine, nursing, or other professional healthcare services, including the giving of medical advice. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their healthcare professionals for any such conditions.

In this episode, hosts Lynnsey and Lauren are joined by Dr. Ecoee Rooney, Chief Nursing Officer at Indicator Sciences and a nationally recognized leader in nursing innovation. Dr. Rooney shares how her team is tackling nurse burnout, turnover, and workload imbalance through CareEffects, their precision analytics platform that empowers nurse leaders with actionable insights. We also discuss how the power of predictive data and supportive leadership can help hospitals improve care and retain talent. Tune in to learn how data is transforming nursing!

Key Topics Covered:-How to score and segment your clients using real engagement metrics.-The difference between gut instinct and data-driven decisions.-CRM limitations and how to work around them.-Ways to use data to both increase and protect your revenue.-Why private equity firms and bankers are demanding better firm data.Whether you're looking to serve your clients better, optimize your workflows, or prepare your practice for growth or sale, this episode is packed with insight and actionable ideas. Tune in to learn how tracking the right data today can shape the future success of your business.

So, what's the deal with Continuous Glucose Monitors (CGMs)? Let's break it down! These little gadgets are like the trendy accessory everyone's wearing, but they're not just for the diabetes crowd anymore. Originally, they were lifesavers for folks with diabetes, helping them more swiftly and accurately target insulin dosing in response to blood sugar spikes. But now? They've become the latest wellness flex for CEOs and influencers who think they're biohacking their way to immortality.In this episode, Aimee busts some influencer BS and advises on when CGMs can be useful, while also providing practical strategies for metabolic health without tech dependency. If you're tempted to jump on the CGM bandwagon, are already riding it and wondering if it is worth it, or want to explore a more nuanced take on the matter, this episode is for you!Find Research Citations and Transcript at Blasphemous Nutrition on SubstackWork with AimeePhotography by: Dai Ross PhotographyPodcast Cover Art: Lilly Kate CreativeCHAT ME UP: let me know what's on your mind by texting here! How to Leave a Review on Apple Podcasts Via iOS Device1. Open Apple Podcast App (purple app icon that says Podcasts).2. Go to the icons at the bottom of the screen and choose “search”3. Search for “Blasphemous Nutrition”4. Click on the SHOW, not the episode.5. Scroll all the way down to “Ratings and Reviews” section6. Click on “Write a Review” (if you don't see that option, click on “See All” first)7. Rate the show on a five-star scale (5 is highest rating) and write a review!8. Bask in the glow of doing a good deed that makes a difference!

In this episode of Revenue Insights, Adam Roberts chats with Popl VP of Sales Dieter Heren about evolving from RevOps to sales leadership, using AI without losing human connection, consolidating tech stacks, and building data-driven, efficient revenue teams.

Dan Bell joins Zarek to explain the intersection of science and sport, speaking on the importance of using data to reintegrate players after international play (and what the heck they're looking at on those iPads during matchday).See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Christian Rodwell welcomes Alex Norian (founder of IWN Accountancy) and Ben Lansdown (Director of Analytics, IWN Analytics) to discuss the evolving landscape for UK property investors and landlords.They explore the challenges of property portfolio management, regulatory changes, and how landlords can use data-driven tools to optimise performance and profitability.Alex and Ben introduce “Landlord Pulse,” a new analytics platform designed specifically for landlords, and explain how it empowers both new and experienced investors to make smarter decisions with real-time insights.Key Takeaways:Treat property investment as a professional business, not a passive sideline.Use data-driven tools to make timely, informed decisions.Benchmark your portfolio against local market data to spot opportunities or risks.Focus on both cash flow and long-term capital growth.Build relationships with professionals and peers to uncover new opportunities.Resources mentioned in this episode:Recurring Income Masterclass [Register Here]Landlord Pulse Demo BookingIWN AccountancyIWN AnalyticsAlex Norian [LinkedIn]Ben Lansdown [LinkedIn]Connect with WealthBuildersListen on Spotify, Apple Podcasts, YouTube, and all major platforms.For more inspiring stories and actionable tips, subscribe to Wealth Talk and leave us a review!Next Steps On Your WealthBuilding Journey: Join the WealthBuilders Facebook CommunitySchedule a 1:1 call with one of our teamBecome a member of WealthBuildersIf you have been enjoying listening to WealthTalk - Please Leave Us A Review!If you enjoyed this episode, please rate and review WealthTalk on your favourite podcast platform.

It's frustrating to pour time and money into marketing that goes nowhere. You see others gaining traction, getting attention, and pulling ahead, while your efforts seem to fall flat. Often, it's not about working harder—it's about missing the mark on who you're actually speaking to and what they care about. Without that clarity, even the flashiest campaigns won't land. When the message finally hits the right people in the right way, everything changes. Jake Levin is a startup marketing strategist and the CEO and founder of Inflection Growth, a consultancy that helps companies break through growth ceilings. With experience from brands like gopuff, he focuses on scaling businesses by aligning data-driven strategy with brand clarity. Today, Jake shares why many companies stall—misreading their audience or chasing the wrong metrics. He emphasizes using real customer data to refine messaging, target smarter, and unlock revenue. His approach is direct: know your audience or get left behind. Stay tuned! Resources: Your Marketing Dream Team Awaits | Inflection Growth Connect with Jacob Levin on LinkedIn

Welcome to a special edition of We get work®, recorded live from Workplace Horizons 2025 in New York City, Jackson Lewis's annual Labor and Employment Law Conference. Over 500 representatives from 260 companies gathered together to share valuable insights and best practices on workplace law issues impacting their business today. Here's your personal invitation to get the insights from the conference, delivered directly to you. 

What if the most strategic life and retirement decisions aren't based on instinct—but on data? In this fascinating episode of the Money Matters Podcast, Wes Moss is joined by Seth Stephens-Davidowitz—acclaimed author, economist, and data scientist—to explore what big data reveals about our hidden motivations, happiness triggers, and real-world success stories.

Nnamdi Okike of 645 Ventures joins Nick to discuss From Power Law to Proprietary Insight: Unlocking Early-Stage Alpha, Data-Driven VC, and Building a Next-Gen Firm. In this episode we cover: Frameworks and Signals for Early-Stage Investing Challenges and Opportunities in Non-Consensus Investing The Role of AI in Venture Capital Guest Links: Nnamdi's LinkedIn Nnamdi's X 645 Ventures' LinkedIn 645 Ventures' Website The host of The Full Ratchet is Nick Moran of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. Want to keep up to date with The Full Ratchet? Follow us on social. You can learn more about New Stack Ventures by visiting our LinkedIn and Twitter.

Get the Midterm Rental Insurance Blueprint: https://experimentrealestate.com/#blueprintIn this data-packed episode of In The Lab, we sit down with Jeff Hurst, CEO of Furnished Finder and former President of Vrbo, Chief Strategy Officer at HomeAway, and COO of Expedia Group. Jeff brings decades of experience in travel and hospitality tech to a fast-growing platform that has quietly become a powerhouse in the midterm rental space. Under his leadership, Furnished Finder has doubled its team, modernized its infrastructure, and doubled down on transparency—offering rare insights into tenant demand, booking trends, and platform economics.Jeff walks us through how Furnished Finder is fundamentally different from traditional OTA platforms—highlighting landlord control, flat-rate pricing, and a commitment to empowering hosts with direct lead access. He unpacks the tenant segments behind over 2 million inquiries per year, including construction crews, relocating families, digital nomads, and healthcare workers. From scalable furniture ROI to market mismatch signals, Jeff shares actionable insights that today's operators can apply immediately.If you're looking to scale with better data, more control, and deeper tenant insights, tune in now to learn how Jeff Hurst is leading a marketplace revolution—one booking request at a time.HIGHLIGHTS OF THE EPISODE:12:14 Jeff talks about pricing transparency42:58 Jefftalks about chasing shiny objectsKEEPING IT REAL:08:25 – How Furnished Finder differs from OTA platforms like Airbnb and Vrbo11:00 – Why tenant experience and pricing transparency matter14:00 – The role of data in trust-building and growth17:00 – Tenant breakdown: business travelers, relocation, and digital nomads19:45 – Rise of renovation relocation and local stay trends22:30 – Super agents and power users: Furnished Finder's enterprise use case24:30 – Jeff's product roadmap and replatforming efforts26:30 – 130% YoY growth in relocation booking requests29:30 – Room count and pricing by bedroom type explained34:00 – 10% of tenants are large families—how to meet that demand37:00 – Extended stay hotels vs. MTR: the real comparison40:00 – Life hacking with Furnished Finder and furniture savings43:00 – Product philosophy vs. chasing shiny objects47:00 – How private ownership shapes Furnished Finder's decision-making52:00 – Operators vs. entrepreneurs and solving real problems54:00 – Advice to 20-year-old Jeff and early-career insights59:00 – What's next for Furnished Finder: messaging, sort order, and toolsCONNECT WITH THE GUESTWebsite: https://www.furnishedfinder.com/Linkedin: https://www.linkedin.com/in/jeff-hurst-atx/#MidtermRentals #FurnishedFinder #RealEstateInvesting #CorporateHousing #TemporaryHousing #InsuranceHousing #FurnishedRentals #MTRStrategy

In the "Product & Packaging Powerhouse" Megan Young Gamble interviews international digital marketing strategist and beauty tech enthusiast Viola Ekene. Viola shares her journey from radio presenter to founder of Social Butterfly Haven, a digital marketing agency specializing in beauty and wellness brands. They cover the evolution and fundamentals of digital marketing, key platforms (including underutilized ones like Substack), and the importance of leveraging analytics like Google Analytics and SEO to track and grow brand visibility. Viola emphasizes setting a strong foundational strategy, tailoring content to target audiences and platforms, and balancing organic content with paid ads. She also discusses common mistakes brands make (like focusing on aesthetics over substance and neglecting data) and the growing role of AI and technology in marketing. Viola concludes by highlighting her agency's offerings, her digital marketing school, and giving tips for brands looking to craft effective, data-driven marketing strategies right from the start.Affiliate & Other Links: [Megan Young Gamble Links][AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan [FREEBIE] Learn about “day in the life” of a Packaging Project Manager → Get our “Starter Packaging PM Freebie”  [link] https://glc.ck.page/thestarterpackagingprojectmanager Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTubeJoin our Email List  [link] https://glc.ck.page/55128ae04b Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangambleLearn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.comWork with Me @ GLC, Schedule Discovery Call  https://calendly.com/getlevelconsulting/15-minute-insight-session[Powerhouse Guest Viola's LINKS]LinkedIn: https://www.linkedin.com/in/viola-ekene/? originalSubdomain=ngWebsite : https://socialbutterflyhaven.com/Quotes: If you're running a business and you don't start being intentional about gathering data from day one, then you're going to run blind for a very long period of time.Google Analytics is like the central aspect of your digital marketing where you're able to see, okay, the goal that I want to achieve, which of my marketing efforts are pulling in conversion, are pulling in leads, are pulling in trafficThe metrics that you should be looking at are highly dependent on your goal in a particular season of your businessWhen your eyes are so much on your competitor, you don't know when you subconsciously want to do what they are doing.Aesthetic feeds are cute. Data-driven strategies are profitable.Maximizing marketing ROI depends on one, an understanding of your target audience and your goal at that particular point in time so that you don't waste money.Organic content is like setting your house in order. It is the foundation you need for high-converting paid ads.You need an entirely different approach for Instagram, a different one for TikTok, because the psychographics are not the same. It's a different terrain altogether.

In this episode, Mike returns from a short hiatus with life updates and a powerful guest interview featuring Claire, a data analyst turned Amazon Influencer. Claire brings her expertise in statistics, market research, and creator behavior to the conversation, breaking down what actually moves the needle for influencers.Claire shares key findings from her influencer surveys, including:

Send us a textWhat happens when passionate customer feedback clashes with cold, hard data? Jake McKee tackles this age-old product dilemma with wisdom earned from years at Lego and building communities for Fortune 500 brands. This episode of the customer success playbook reveals why treating community building as relationship development—not just feedback collection—transforms how companies balance emotional customer input with analytical metrics. McKee's "everybody goes home happy" philosophy demonstrates how sustainable product decisions emerge when companies design mutually beneficial relationships rather than extracting value from user communities. From scale modeling to high-end fusion restaurants, this conversation weaves personal insights with professional strategies for community-driven product development.Detailed AnalysisMcKee's approach to resolving the tension between passionate customer feedback and data-driven metrics represents a sophisticated understanding of modern product development challenges. His framework moves beyond the traditional either/or mentality to reveal how qualitative community insights can actually strengthen quantitative analysis when properly interpreted through relationship context.The discussion illuminates critical flaws in conventional product development cycles, particularly the tendency to collect requirements upfront, disappear into development "black boxes" for months, then emerge with solutions disconnected from evolving customer needs. McKee's community-driven product development methodology keeps customer voices actively engaged throughout the development process, creating real-time feedback loops that prevent costly misalignments.Perhaps most valuable is McKee's perspective on starting small with community building. Rather than investing in expensive platforms and complex infrastructure, he advocates for beginning immediately with simple relationship-building activities—introducing customers to each other, facilitating peer connections, and treating community development as an ongoing relationship rather than a marketing project. This customer success playbook approach recognizes that authentic communities emerge from genuine value exchange, not sophisticated technology platforms.The conversation also explores the nuanced art of community participation, whether in branded platforms or external spaces like Reddit. McKee's guidance on "showing up" rather than "taking over" provides practical wisdom for companies looking to engage authentically with existing customer communities rather than disrupting established dynamics.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookKevin's offeringPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

Today, we're joined by Hikari Senju, Founder and CEO at Omneky, the generative AI platform built for performance advertising. We talk about:Top 3 benefits of Gen AI in content marketingHow the market for digital ads is growing due to generative personalization & attribution capabilitiesAds taking on more of the sales functionThe need for thousands of variations of content to drive advertising results (& the dangers of serving the same ad repeatedly)Advertising to a world of digital users

In this episode, I sit down with longtime industry researcher Wade Baker to dive into Cyentia's latest IRIS report. The report provides a data-driven look at incident trends, impacts, costs, and more.Are cyber incidents becoming more or less frequent? Are specific industries doing better than others? What does the average incident impact actually look like?Tune in to learn the answers, along with many other interesting insights!The report found that the number of security incidents continue to climb YoY, which isn't a surprise, although there has been peaks and valleys throughout various periods, note the huge uptick in 2021~Similar to recent reports such as DBIR and M-Trends, application exploitation (e.g., system intrusion) is climbing. In contrast, methods such as physical threat and others have declined due to increased cloud adoption, virtual infrastructure, and so on.One finding that may surprise some is that the proportion of incidents is going down for some organizations, particularly the largest enterprises, while it is going up for SMBs and smaller organizations. This ties to concepts such as the cybersecurity poverty line, which I have discussed in other articles, such as with Ross Haleliuk in our article “Lifting the world out of cybersecurity poverty.”This is likely due to factors such as large enterprise organizations having robust security teams, larger budgets, being able to afford the latest security tooling and more, while SMB's often fail to have many of these and deal with resource constraints in both dollars and expertise.We also see sectors which had historically low incidents now climbing, likely due to factors such as increased adoption of software and being digitally connected, as well as being a previously untapped sector for attackers

In this episode, we dive into world of reefer unit efficiency. Our guest, Travis Ross, Sr. Sales Engineer breaks down the cost-savings that comes with on/off vs continuous reefer running. For more information subscribe to ⁠Running on Ice the newsletter⁠ or podcast. ⁠Follow the Running on Ice Podcast⁠ ⁠Other FreightWaves Shows⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on GTM Live, Carolyn unpacks one of the most deeply ingrained—but damaging—habits in B2B go-to-market: measuring success based on which department sourced the deal.While many marketing leaders know this approach doesn't reflect reality, changing it is hard, especially in legacy orgs with outdated attribution models, internal inertia, and leadership that still demands simple answers to complex questions.In this solo episode, Carolyn breaks down the real problem: measuring performance by team creates siloed decision-making, warped incentives, and misses what actually moves buyers through the funnel.You'll hear why the future of GTM performance measurement is about mapping buyer behavior across an interconnected journey, not slicing credit by department. And she shares the exact 5-part framework Passetto uses to help teams ditch "department-sourced" for something far more accurate and impactful.If you've ever struggled to prove Marketing's full impact, or if your exec team is still obsessed with MQLs and last-touch attribution, this episode will hit home.Key topics in this episode:Why “department source” attribution is outdated and misleadingThe real structure of a modern buyer journeyHow this model leads to misaligned KPIs and credit battlesWhy most GTM teams lack the data architecture to measure what mattersA new framework to measure engagement, prospecting, and sales as one integrated systemThis episode is powered by ⁠⁠Passetto⁠⁠. We help high-growth and equity-backed B2B SaaS companies turn GTM data into better decisions, faster. We unify your GTM and financial data, identify your growth levers, and help you scale. Part SaaS, part advisory. Visit ⁠⁠passetto.com⁠.