Podcasts about Search engine marketing

Why Does My Business Website Have No or Low Internet Traffic? (SEO Masterclass with Favour Obasi-Ike) | Get exclusive SEO newsletters in your inbox.This Clubhouse LIVE! Audio Marketing Club discussion centers on common reasons why websites experience low or no traffic, primarily attributing it to lack of connection with search engines like Google Search Console. Favour emphasizes that a website is like a "house," requiring proper ownership and consistent engagement to appear in search results and gain visibility.Sign up for our 4-Day LIVE! Marketing Workshop | Starting August 26-29, 2025 | Click this link here to sign up!The conversation further explores the importance of transactional value on websites and the strategic use of platforms like Reddit, Wikipedia, YouTube, and Google for driving traffic, highlighting that owning your digital real estate is crucial for long-term business success with traditional and artificial intelligence search engines. Favour advises businesses to focus on strategy, consistency, and answering user queries through their website content to improve their online presence and conversion rates.FAQS: Website Traffic | The Engine and The FuelWhy does my website have low or no traffic?The primary reason a website experiences low or no traffic is a lack of connection to search engines. Your website needs to be recognized and indexed by major search engines like Google (via Google Search Console), Bing (via Bing Webmasters Tools), Yandex, Ecosia, DuckDuckGo, and even AI search engines like ChatGPT and answer search engines like Alexa. Without this connection, your website is essentially invisible to people searching for information, products, or services that you offer. Think of your website as a car; without a battery (the connection to search engines), it won't run, no matter how good it looks.How do search engines act as the "battery" for your website?Search engines are the "battery" because they provide the power and connectivity needed for your website to be found. Just as a car needs an active battery to drive or a remote needs batteries to turn on a TV, a website needs to be connected to search engines to gain visibility and traffic. These platforms are the conduits through which potential visitors discover your content. If your website isn't indexed and recognized by these engines, it's like having a car without an engine – it exists, but it cannot function as intended to bring you where you need to go.What is Google Search Console and why is its connection to my website crucial?Google Search Console is Google's internet service provider for your website. It's the critical link that allows Google to understand and index your site's content. Connecting your website to Google Search Console is the first step in ensuring your site can be found by users through Google searches. Without this connection, Google cannot effectively "see" or "read" your website, making it difficult for your content to appear in search results. It's also vital for verifying ownership of your website, similar to holding the title deed to a car – you can't truly operate or sell something you don't legally own.What does "domain authority" mean and how does it impact website traffic?Domain authority is a measure of a website's credibility and trustworthiness in the eyes of search engines. A higher domain authority generally leads to better search engine rankings and more traffic. When you first launch a website, its domain authority is effectively zero. Consistently creating and updating high-quality content, building valuable backlinks, and ensuring your website is connected to search engines can gradually increase your domain authority. This is a long-term strategy; typically, a website gains about seven domain authority points per year with consistent effort. The higher your domain authority, the more Google trusts your site and the more likely it is to rank higher in search results.Why is owning your website and its properties (like Google Search Console) so important for long-term success?Owning your website and its associated properties, especially Google Search Console, is paramount because it grants you control and access to your digital real estate and traffic data. Without clear ownership (e.g., if a developer verifies Google Search Console under their account instead of yours), you risk losing control over your site's visibility, data, and future direction. This ownership ensures that the traffic and insights generated from your online efforts truly benefit your business, rather than contributing to platforms or entities you don't control. It's about building and owning assets, not just renting space.How does content strategy, particularly answering specific questions, contribute to website traffic?Creating targeted content, especially articles that directly answer frequently asked questions, is a highly effective way to gain traffic. When people search for specific information, they are looking for concise and direct answers. By structuring your content to provide these precise answers, you increase the likelihood of your website appearing in search results for relevant queries. This approach focuses on fulfilling user needs and providing immediate value, which search engines recognize and reward with better visibility. The more questions you answer well, the more traffic you'll attract.What is "transactional value" in website content and why is it crucial for increasing traffic?Transactional value in website content refers to anything that facilitates an exchange or provides a clear benefit, leading to an action, decision, or deeper engagement from the user. This isn't limited to direct sales; it also includes providing useful information that helps users make informed decisions, offering resources, or solving problems. Websites that consistently offer transactional value (whether it's through product reviews, how-to guides, educational content, or direct sales) are more likely to attract and retain traffic because users perceive them as useful and goal-oriented. Platforms like Reddit, Wikipedia, YouTube, and Amazon are highly cited by AI search engines because they all offer diverse forms of transactional value.What are common mistakes businesses make that hinder website traffic, and what should they focus on instead?Common mistakes include failing to connect to search engines, not owning their website's key properties (like Google Search Console), neglecting content creation and updates, and using landing pages when a full website is needed. Many businesses also fall into the trap of solely relying on social media platforms they don't own, instead of driving traffic back to their own website. To succeed, businesses should focus on strategic planning, consistent content creation, actively managing their website's SEO (Search Everywhere Optimization), understanding and utilizing their analytics, and ensuring their website offers clear transactional value. It's about building a digital asset that you control, rather than just participating in rented digital spaces.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Fundamentals: How to Crawl, Render, Index, Rank, and Click Internet Webpages with SEO Expert, Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.We discuss Search Engine Optimization (SEO) and its impact on online business growth, in this episode. We emphasize the importance of strategic content creation and website optimization for ranking highly on search engines like Google. The conversation also touches upon related topics such as website development, conversion rate optimization (CRO), and the patience required for SEO results, contrasting it with immediate, paid advertising. Favour illustrates SEO success with personal examples of articles that ranked quickly, highlighting the "crawl, render, index, rank, and click" process crucial for online visibility and customer acquisition.How do website development and SEO work together to improve online visibility?Favour: Effective website development is foundational for SEO. Websites need to be readable, well-organized, and user-friendly to ensure a positive visitor experience. SEO, on the other hand, is a broad area encompassing both on-page (e.g., meta titles, meta descriptions, alt tags) and off-page efforts (e.g., backlinks). The goal is to optimize the site so it ranks highly on search engines like Google, ideally within the top 5-10 results, to increase visibility and attract more clicks. While a well-built website provides the structure, SEO ensures it's found by the right audience.What is the typical timeframe for seeing SEO results, and why is patience crucial?Favour: Unlike paid advertisements that can yield immediate attention, SEO takes time to show significant results, typically between 3 to 6 months. This delay is due to the saturation of online content and the complex processes search engines use to crawl, render, index, and rank websites. Many clients seek "quick fixes," often resorting to ads, but sustained SEO efforts require patience and consistent work to build domain authority and organic presence over time.How does Favour differentiate between "paying for attention" (ads) and "catching attention" (SEO)?Favour: There's a critical distinction between paying for attention through ads and genuinely catching attention through organic strategies like SEO. Ads offer "impressions" and "reach," but don't guarantee engagement or conversion. Catching attention implies deeper engagement, leading to clicks and ultimately, the ideal client who is genuinely interested in the business's offerings. SEO focuses on attracting an "ideal client avatar" by understanding their psychographic, sociographic, and demographic inputs, leading to more qualified leads.What are the five crucial steps in the SEO process outlined by Favour?Favour: The SEO process consists of five interconnected steps:Crawl: The initial discovery phase where search engines cautiously navigate and explore new or updated web content. It's like a website's "baby" phase.Render: The time it takes for search engines to process and understand the content and structure of a website. This is the "loading time" before indexing.Index: The process where search engines create an inventory or directory of your website's content. This involves creating a sitemap and using relevant keywords to categorize your content for search.Rank: Once indexed, a website is positioned in search results based on various algorithm standards. Higher rankings mean greater visibility.Click: The ultimate goal, where users find and click on your content because it's relevant and compelling, leading to conversions or engagement.Why is "domain authority" important in SEO, and how is it built?Favour: Domain authority is a crucial factor in SEO, calculating and averaging a website's "domain presence." This means consistently showing up where people look for information and providing consistent, valuable content without fail. A strong domain authority allows websites to rank faster, even for new articles. It's built through sustained content creation, strategic SEO implementation, and establishing a credible online presence over time.What is the significance of local SEO compared to national or global SEO?Favour: Local SEO often yields faster results than national or global SEO because the competition is significantly lower. For businesses with a local focus or a niche audience, optimizing for local search terms allows them to convert leads more quickly. While larger organizations might have greater resources, small, nimble local businesses can see a higher return on investment (ROI) from their SEO efforts due to the focused nature of their target audience.How can business owners effectively test their SEO strategies despite the long-term nature of results?Favour: While it can take months for SEO results to fully manifest, testing is still vital. Businesses are already "testing" by consistently creating content for social media and other platforms. For SEO specifically, testing involves applying concepts (like optimizing a website for clicks rather than just impressions), analyzing what gets indexed, and identifying what people are searching for. The goal is to get faster results through strategic implementation and to view SEO as an investment rather than an expense, understanding that sustained effort can lead to long-term organic presence and reduced reliance on paid advertising.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI SEO Checklist: Key Strategies for 2025 and Beyond | Marketing Essentials with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.In this podcast Search Engine Optimization (SEO) essential checklist episode, Favour will be sharing insights into its foundational elements and practical application for businesses. He explains how connecting websites to search consoles like Google Search Console and Bing Webmaster Tools is crucial for online visibility. The conversation also emphasizes the importance of sitemaps as the "brain" of a website, detailing how they transmit crucial information to search engines.Key aspects such as keyword research, on-page SEO (including image optimization and meta descriptions), off-page SEO (like Google Business Profile and backlinks), content strategy, and technical SEO (mobile-friendliness, site speed, and HTTPS) are thoroughly discussed to empower listeners with actionable steps for enhancing their digital presence.Frequently Asked QuestionsWhat are the fundamental basics of SEO that every business owner needs to understand?The foundational basics of SEO begin with proper "setup." This means ensuring your website is connected to Google Search Console and Bing Webmaster Tools. These platforms are non-negotiable for online visibility, acting as the internet service providers that make your website findable by search engines. Just as you need internet service to be online, your website needs to be submitted to these tools to appear in search results. Furthermore, after acquiring a domain, it's crucial to select reliable hosting, which impacts your website's performance and scalability. Understanding that your website is an "intellectual property" capable of attracting traffic is key, and this visibility is achieved by making it readable, accessible, clickable, and findable, not just by its name but by the solutions it offers.Why is a sitemap crucial for a website's functionality and discoverability?A sitemap serves as the "brain" of your website. Without it, your website, despite looking good, lacks the functionality to transmit signals effectively to search engines. The sitemap contains links to all your website's pages, including product links, category links, blog posts, and core pages like the homepage and contact page. When you create and submit a sitemap, you are essentially providing search engines (like Google, Bing, Siri, Alexa, and even AI platforms like ChatGPT) with a structured map of your content. This allows them to index your pages efficiently, making your content discoverable when users search for relevant keywords or phrases. Updating your sitemap with fresh content ensures continuous visibility and relevance in search results.How does effective copywriting and content formatting contribute to SEO and user engagement?Effective copywriting and content formatting are vital for both SEO and retaining user attention. Key principles include:Conciseness: Sentences should ideally be 10 words or less, and paragraphs no more than three to five sentences, making content easy to skim and digest.Action-Oriented Language: Start sentences with verbs or adverbs to encourage engagement.Headings and Subheadings (H1, H2, H3 tags): Use these to break up text, provide clear structure, and help search engine crawlers understand the content's hierarchy. Google's web crawlers read and index these tags, which can improve your visibility in "people also search" sections.Impact Statements: Include a clear thesis upfront and a strong closing statement.White Space and Bullet Points: Utilize these to enhance readability and prevent overwhelming blocks of text.Clarity and Specificity: Your content should be clear, legible (consider font size for various screens), and directly address specific user queries. This ensures that users find value and direction, leading to higher engagement and conversion rates.Ultimately, good copy stops the "scroll" and encourages visitors to stay longer, signaling relevance to search engines and increasing the chances of conversion.How does on-page SEO optimization, particularly image and link optimization, improve website performance?On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Key aspects include:Image Optimization: This goes beyond just changing file formats. It involves compressing images (e.g., using compressor.io) to reduce file size without losing quality. Large image files slow down website loading speeds, leading to higher "bounce rates." Renaming image files with relevant keywords also signals content to search engines.Internal Links: Linking to other relevant pages within your website improves user navigation and helps search engines understand the structure and depth of your content.External Links: While some may fear sending users away, strategically linking to credible external sources (like social media profiles, features on other sites, or relevant industry resources) can enhance your website's authority and provide additional value to users.Meta Descriptions and Title Tags: These provide a brief summary of your page's content, influencing click-through rates from search results. A compelling meta description, similar to an email's preview text, encourages users to click.Optimizing these elements ensures a faster, more engaging user experience, which is positively rewarded by search engine algorithms.Why is off-page SEO important, and what are some key strategies?Off-page SEO refers to actions taken outside of your website to improve its search engine ranking. The primary goal is to build your website's authority and credibility through external signals. Key strategies include:Google Business Profile: Essential for local businesses, this profile allows you to list your services, receive reviews, and appear in local searches. Positive reviews, especially those containing relevant keywords like "best pizza" or "amazing service," act as strong validation signals.Backlinks: Obtaining links from high-domain-authority websites (e.g., Medium.com, LinkedIn, Blogger.com, Hubpages.com) significantly boosts your site's credibility and search ranking. These are known as "parasite SEO" techniques. Writing articles on these platforms and embedding links back to your site drives referral traffic and builds authority.Online Reviews: Encouraging reviews on platforms like Trustpilot or the Better Business Bureau (BBB) helps build trust and signals to search engines that your business is legitimate and valued by customers.These off-page efforts extend your online presence beyond your website, validating your business as a trusted source of information and services.How does content SEO contribute to long-term website success, and what are common pitfalls to avoid?Content SEO focuses on creating high-quality, relevant, and engaging content that attracts and retains an audience. Key elements include:Table of Contents: For longer articles, a table of contents enhances user experience and helps search engines understand the content structure.Updating Old Content: Regularly refreshing existing articles ensures they remain current and relevant, signaling to search engines that your content is up-to-date and valuable. This also helps you "stay credible" in the ever-evolving digital landscape.Engaging Intros and Formatting: Compelling introductions grab attention, and using bold sentences, headings, and subheadings (H1, H2, H3 tags) improves readability.Conversational Tone: Engaging with your audience "as a conversation" rather than talking "at them" builds connection and trust.A common pitfall is producing content without a clear understanding of what your audience needs or wants. By actively listening to your community (e.g., through polls) and delivering content that addresses their specific "queries" and "solutions," you build loyalty and ensure your efforts are not wasted.How has the rise of AI impacted SEO, and what technical SEO elements are now more critical than ever?The rise of AI has transformed SEO, making it more critical than ever. AI platforms like ChatGPT, Siri, and Alexa increasingly pull information from structured data on websites to answer user queries. This means:Structured Data (Schema Markup): Implementing schema markup for events, products, recipes, FAQs, and other content types helps AI agents understand your content's context, making it more likely to be featured in AI-powered search results.Authority and Credibility: AI prioritizes information from authoritative sources. Therefore, having a strong online presence with a well-structured and regularly updated website is paramount for being referenced by AI agents.Mobile-Friendliness and Site Speed: These remain crucial. Websites must load quickly on all devices, as slow loading times lead to high bounce rates, negatively impacting SEO.HTTPS Protocol: Ensuring your website uses HTTPS (secure) instead of HTTP is a fundamental SEO requirement. Insecure sites are penalized in search rankings.Broken Link Management: Regularly checking and fixing broken links (e.g., using tools like Siteliner.com) maintains a healthy website and prevents negative user experiences.SEO-Friendly URLs: URLs should be clear, relevant, and incorporate keywords to enhance discoverability.In essence, SEO and AI are "Siamese twins" in the digital world. SEO is evolving into "thought leadership," where a mix of audio, video, and text content (like podcasts and YouTube channels connected to a website) with structured data will be key to success in the AI-driven future. The focus is shifting from merely "ranking" to making an "impact" by reaching the right people and establishing authority in your niche.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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How Do I Know If My Website Is Penalized by Google? Website Health & Technical SEO Masterclass with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠ | Get exclusive SEO newsletters in your inbox.This extensive SEO audio provides an in-depth discussion on technical SEO and how businesses can identify and address Google penalties impacting their websites. Favour uses analogies like a car's engine or a leaking roof to explain complex concepts, emphasizing that a penalty often signals a need for correction and improvement, not failure. Key areas covered include website structure, content quality (thin vs. thick content), proper use of tags and categories, image optimization, video embedding, and leveraging Google Search Console for diagnostics. The conversation also touches on the distinction between manual and algorithmic penalties and offers practical advice, such as using search operators, to check website visibility and performance.Frequently Asked Questions1. How can I tell if Google has penalized my website, and what does it mean?Google penalizes websites when they violate webmaster guidelines, often due to issues with content quality, relevance, or technical structure. A penalty means your site's search ranking is negatively affected, leading to reduced visibility and traffic. While a penalty might seem negative, it's actually an opportunity for correction and improvement, indicating that your site is at least visible enough for Google to notice. You might receive email notifications from Google, or you can check your Google Search Console for specific error messages and performance insights.2. What are the two main types of Google penalties, and how do they differ?There are two primary types of Google penalties:Manual Penalty: This occurs when a human reviewer from Google's web spam team flags your website for violating guidelines, often due to manipulative practices like spammy or hidden links ("black hat SEO"). These are rare but indicate a severe violation.Algorithmic Penalty: This is far more common and happens automatically due to issues detected by Google's algorithms. Reasons can include outdated or "thin" content, low quality or irrelevant information, generic AI-generated content, unnatural links, or regurgitated content. These penalties lead to automatic demotion or removal from search results.3. How does "thin content" contribute to Google penalties, and what makes content "thick"?"Thin content" refers to web pages that lack depth, context, or comprehensive information on a given topic. It's often characterized by a low word count, insufficient detail, and a lack of supporting elements. Google measures articles by reading time, word count, and character count. If your content is significantly shorter than the industry average for a similar topic (e.g., 300 words vs. 3,000 words), it's considered thin and unlikely to outrank competitors."Thick content," conversely, is rich in information and provides a thorough exploration of a topic. To create thick content, you should:Expand on topics: Go beyond basic definitions, offering more context and depth.Include various elements: Incorporate images (optimized for size), embedded videos (not uploaded), audio clips, statistics, examples, comparison charts, quotes, listicles, proper formatting (headings, links), and frequently asked questions (FAQs).Answer user intent: Ensure your content directly addresses the questions and needs of your target audience.4. Why is connecting my website to Google Search Console crucial for identifying and resolving penalties?Google Search Console (GSC) is the primary tool Google provides for website owners to monitor their site's performance in search results and identify issues. Connecting your website to GSC is the first essential step because it allows Google to communicate error messages and indexing problems directly to you. Within GSC, you can view performance insights, check the "Pages" section under "Indexing" to see which pages are known, submitted, or unsubmitted, and understand why certain pages might not be indexed. This diagnostic information is vital for understanding the root causes of any penalties and guiding your corrective actions.5. What are common technical SEO issues that can lead to Google penalties, beyond content quality?Technical SEO issues relate to the structural and operational aspects of your website that affect how search engines crawl and index it. Common problems include:Website size and image optimization: Large file sizes, especially for images and uploaded videos, can slow down your website, leading to a poor user experience and penalties. Use compression tools (e.g., compressor.io) for images and embed videos instead of uploading them.Broken or inaccessible links: Ensure all links within your sitemap and across your site are functional and lead to valid destinations.Incorrect robots.txt or "no index" tags: The robots.txt file and "no index" meta tags tell search engine robots which pages to crawl or not to crawl. Accidentally blocking important pages (a common default issue with platforms like Wix for blog tags) can prevent Google from indexing your content.Outdated website structure: An inefficient or poorly organized website structure can hinder crawlability and overall performance.Slow loading times: Directly linked to website size and optimization, slow loading speeds can negatively impact user experience and search rankings.6. What's the recommended first step for a business owner who suspects their website is penalized by Google?The immediate first step is to connect your website to Google Search Console (GSC) if you haven't already.Go to google.com and search for "Google Search Console."Click on the official Google Search Console Tools link.Click "Start Now."If your site isn't connected, GSC will provide a unique verification code (often a TXT record).Go to your domain name server (DNS) settings within your website hosting provider's control panel.Add the provided TXT record to your DNS settings.Return to GSC and click "Verify."A green bar indicates successful connection. Once connected, GSC will begin providing insights into your site's performance, indexing status, and any specific error messages or penalty notifications, allowing you to diagnose and address issues effectively.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's the Fastest Way to Get Webpages Indexed (Technical SEO) by Search Engines? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠ | Get exclusive SEO newsletters in your inbox.This episode focuses on search engine optimization (SEO) and the fastest ways to get indexed by search engines, extending beyond just Google to include other platforms and AI-powered large language models (LLMs) like ChatGPT emphasizing that building trust with search engine algorithms is paramount, achieved through consistent content creation, linking strategies (backlinks), and connecting websites via tools like Google Search Console. Favour highlights the importance of updating existing content and addressing user queries to improve visibility across various search and AI platforms, ultimately advocating for a strategic and patient approach to online presence rather than solely focusing on a single ranking metric.AD BREAK: Get 20% off your first booking & be the first to know about our new arrivals, spa deals, and events with Somatic MassageFrequently Asked Questions about Search Engine Indexing and Online PresenceWhat is the fastest way to get indexed by search engines?The fastest way to get indexed by search engines is by building trust and establishing connections. This means having conversations around the questions people are asking and providing answers in the form of website links. These links should then be shared on other reputable websites to create backlinks, which signal to search engines that your website has authority. It's not just about creating a lot of content, but about creating relevant, high-quality content that answers user queries and is linked to by trusted sources.Why isn't my website ranking on search engines?There are several reasons why your website might not be ranking. Common issues include not having your website manually indexed or automatically discovered by search engines, or not being connected to Google Search Console. Additionally, your content might not be seen if it's not frequently updated, as AI servers and search engines prioritize recently modified content. A lack of engagement and underutilization of your website compared to time spent on social media can also hinder its visibility. Essentially, if search engines aren't "seeing" your content, they can't recommend it.How long does it take for SEO efforts to show results?Ranking SEO web pages on Google and other search engines takes time and consistency. While immediate indexing can occur within hours or days for consistent posters, significant milestones, such as receiving your first 10 clicks, can take around six months, even with hundreds of articles. The key is consistent effort, building trust with algorithms, and maintaining an active online presence. The compound effect of consistent content creation can lead to substantial impressions over time.How does trust factor into search engine ranking?Trust is paramount for search engine ranking. Just as in human relationships, search engines, particularly Google, rely on trust to refer content. This trust is established when other third-party websites, which Google already trusts, link to your website, thereby vouching for your site's authority. These "off-page SEO referring domains" (like links on Reddit, Trustpilot, LinkedIn, Pinterest) may have varying impact, but they contribute to your credibility and signal to search engines that your content is valuable and reliable.Is traditional SEO still relevant with the rise of AI and Large Language Models (LLMs) like ChatGPT?Yes, traditional SEO is still very relevant and, in fact, synergistic with AI and LLMs. While AI provides generative answers, it often sources its information from traditional search engines like Google. Therefore, optimizing your content for Google through good SEO practices (like answering frequently asked questions, using appropriate keywords, and having a well-structured site map) directly contributes to your brand being cited and mentioned in AI-generated responses. AI and SEO are not competing but are interdependent, with AI leveraging the foundation built by strong SEO.How can I optimize my content for AI search engines?To optimize for AI search engines, focus on providing succinct, evidence-based answers to specific, question-based headings, similar to "People Also Ask" sections on Google. Ensure your content is frequently updated ("last modified" date is recent) as AI prioritizes fresh information. AI servers are looking for up-to-date, relevant context. By consistently creating and updating content that answers user queries and by connecting your website to search engines via tools like Google Search Console, you increase the likelihood of being sourced and mentioned by AI.What is the significance of a "sitemap" and "DNS" in getting indexed?A sitemap acts as a map of your website, providing search engines with a structured list of all your pages, products, and blogs. Submitting an updated sitemap is crucial for search engines to crawl and understand your site's content. DNS (Domain Name Server) is like your unique digital DNA for your website, confirming your ownership of the domain. Connecting your DNS record with a unique identification number (like a TXT record from Google Search Console) gives search engines access to your site's architecture, allowing them to effectively read and index your content.What is the difference between manual and auto-indexing, and how do they impact visibility?Manual indexing involves actively submitting your website or specific pages to search engines (e.g., through Google Search Console) to ensure they are discovered. Auto-indexing refers to the automatic discovery and crawling of your site by search engines over time due to consistent activity and established trust. While manual indexing provides an initial push, consistent content creation and updates increase your "crawl budget," leading to higher priority and more frequent auto-indexing. Both are important; consistent manual effort eventually leads to more efficient auto-indexing and better long-term visibility.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Are My Digital Marketing SEO Efforts Not Working? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠ | Get exclusive SEO newsletters in your inbox.This Clubhouse session features offering advice on Search Engine Optimization (SEO), particularly for small businesses. Favour explains that effective SEO involves consistent effort and strategy, likening it to a conversation where businesses answer frequently asked questions.He suggests creating diverse content formats, like long-form "pillar" blog posts supported by shorter "cluster" content, and emphasize the importance of localizing content for brick-and-mortar businesses.The discussion also touches upon tools like Semrush and Ahrefs for SEO analysis, while advocating for a "mindset, skillset, toolset" approach to digital marketing, stressing that understanding fundamental principles and consistent application are more crucial than expensive tools alone.Favour illustrates concepts with real-world examples and interactive exercises, encouraging listeners to apply the strategies themselves to improve their online presence and drive organic traffic.AD BREAK: Get 20% off your first booking & be the first to know about our new arrivals, spa deals, and events with Somatic MassageFrequently Asked Questions1. Why aren't my SEO efforts working, and what's the fundamental issue?SEO efforts often fall short due to a lack of consistent strategy and the failure to address user intent directly. The core problem is not "showing up for a term" because the relevant link or content isn't "activated." This means your content isn't directly answering the questions people are frequently asking online or isn't positioned to be easily seen by search engines. Expecting different results from repeating the same ineffective actions is likened to "insanity." Effective SEO, at its heart, is a conversation where your content provides clear, direct, and valuable answers to user queries, similar to how a meaningful conversation builds understanding and leads to further engagement.2. How can I effectively create content for SEO in 2025?The primary goal for content creation in 2025 is to answer frequently asked questions online and establish yourself as the authoritative "person of interest" providing those answers. This transforms SEO into a conversation. To achieve this, focus on creating content that directly addresses user queries. For instance, if the most searched question of 2024 was "What time is it?", then providing a direct answer makes you the "respondent to the answer." This content can be distributed through various formats, with podcast episodes and blogs being the fastest ways to publish. Consistency is key, with a suggested minimum of 10 minutes to 10 hours per week dedicated to content creation.3. What is the "pillar and cluster" content strategy, and how does it improve SEO?The "pillar and cluster" strategy involves creating a comprehensive "long-form" piece of content (the pillar) that covers a broad topic in depth, acting as a foundational resource. This pillar can include comparisons, statistics, infographics, videos, listicles, charts, and FAQs. Subsequently, you create "mid-form" and "short-form" content pieces (the clusters) that delve into more specific sub-topics or variations derived from the pillar. These clusters link back to the main pillar, creating a strong internal linking structure. This method allows you to cover a topic from multiple dimensions, compound your SEO interest, and establish semantic connections across your website. Each published blog can generate numerous new "keywords" or "seeds," further expanding your content ecosystem.4. How does updating old content contribute to better SEO, and what is a "last modified page"?Regularly updating old content is a powerful SEO tactic. When you update an existing article, especially with current information (e.g., changing "2025" to "2026"), it signals to search engines that your content is fresh and relevant. This updated page becomes a "last modified page," which AI algorithms prioritize and pick up more readily from the internet. The concept is that an active website with recently updated content is more likely to rank higher. By updating older posts and linking them to newer ones, you create a dynamic "spiderweb" of content, ensuring your website always appears "on" and active, leading to improved rankings and longevity.5. Are SEO tools like Semrush and Ahrefs crucial for a comprehensive hyperlocal SEO strategy, and are there free alternatives?While tools like Semrush and Ahrefs are excellent for comprehensive analysis, especially for hyperlocal strategies (e.g., checking Name, Address, Phone number consistency across directories), they are not strictly necessary to get started or achieve results. These tools can be expensive, and it might be more cost-effective to hire a professional or agency if you're not committed to learning and consistently using them yourself.For free alternatives and effective strategies, Google itself is your "best friend." You can use Google Search Console to identify search phrases and even leverage specific "search operators" (like blog/ [keyword]) to discover articles people are already finding. This allows you to identify topics and competitors for which you need to create your own content. Ensuring consistent "Name, Address, Phone number" (NAP) information across all online directories (Yellow Pages, Yelp, Google Business Profile, etc.) is crucial for local businesses, as inconsistencies can raise "red flags" with Google.6. How does consistency in business information and brand identity impact SEO?Consistency in business information and brand identity is paramount for SEO and overall online visibility. Just as a credit report requires matching details, search engines, particularly Google, look for consistent "Name, Address, Phone number" (NAP) across all online directories and platforms (social media, review sites, business listings). Inconsistencies or typos can confuse search engines, making it difficult for them to verify your business's legitimacy and location, leading to poor ranking.Beyond NAP, consistently presenting your brand name, author name for content, and overall messaging ensures that people recognize and trust your presence. This consistent "showing up with the same name" builds familiarity and reinforces your authority in your niche, proving to search engines and users that your brand is reliable and relevant.7. How does the "mindset, skillset, toolset" framework apply to successful SEO efforts?Successful SEO, like any business endeavor, operates within a "mindset, skillset, toolset" framework.Mindset: This refers to your approach and intention. It's about being proactive, understanding why your efforts might not be working, and being open to learning and adapting. It's about having the commitment to consistent action rather than expecting overnight results.Skillset: This is the knowledge and ability to execute SEO strategies. This includes knowing how to research keywords, create content, optimize pages, and analyze data. While tools can assist, the underlying skill to interpret and act on information is crucial.Toolset: These are the actual resources you use, whether paid SEO tools like Semrush, free Google tools like Search Console, or even basic search operators. The effectiveness of your tools depends on your skillset and mindset; a great tool is useless without the knowledge and consistent effort to wield it properly.Consistent "reps" across these three sets are essential for continuous improvement and achieving tangible SEO results.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Long Does It Take to Rank SEO Webpages on Google & AI? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠The We Don't PLAY podcast host discusses how long it takes for SEO web pages to rank on Google and AI search engines, emphasizing that there's no single answer, ranging from days to months or even years depending on website history and consistent updates. I highlight the importance of submitting websites to Google Search Console, understanding domain and hosting, and strategically creating content that answers questions. They differentiate between Google's organic impressions and AI's "earned SEO"or earned impressions, underscoring that being visible on Google is a prerequisite for AI search visibility. The discussion also touches on content velocity, the value of a consistent online presence, and how to use tools and strategies to improve search engine optimization for both traditional and AI-driven searches.FAQs about this episode1. How long does it typically take for a new webpage to rank on Google and AI search engines?For a brand new website or webpage, it generally takes around 3 to 6 months to start ranking significantly on Google and AI search engines. For an existing website or webpage, it can take days to weeks to significantly show up on Google and AI search engines. However, the speaker highlights a case where an article ranked in just two days. This rapid ranking is attributed to the website's existing credibility, similar to having a good credit score with a bank. Google and AI prioritize established entities. For entirely new content, especially if it's the first time a link has surfaced on the internet, it can even rank within 24 hours. The key takeaway is that it's a marathon, not a sprint, and consistent effort is crucial for long-term gains.2. What are the foundational steps to ensure a website can even appear on Google and AI search results?Before any SEO efforts can be effective, your website needs to be visible to search engines. The first crucial step is to have a website that Google can "see." This involves submitting your website to Google Search Console, which acts as Google's internet service provider for your site. Without this submission, your website isn't connected to Google's internet, making it invisible to their indexing systems. Think of it like a book not being in a library's inventory; it can't be found. Additionally, your website needs proper hosting (e.g., WordPress, Hostinger, GoDaddy), as a domain alone isn't enough to make it a functional, searchable website.3. How do traditional SEO and AI search results differ, and what does "earned SEO" mean in this context?The speaker distinguishes between traditional SEO and AI searches by introducing the concept of "earned SEO." Traditional SEO focuses on organic impressions, where your content naturally ranks based on relevance and quality. AI searches, on the other hand, are described as "earned impressions." This means that AI platforms like ChatGPT, Perplexity, and Grok look for the top results already showing up on Google. Therefore, if your website isn't ranking organically on Google in the first place, it's impossible for it to show up in AI search results. "Earned SEO" suggests that your presence and visibility on AI platforms are a consequence of having already "earned" strong organic rankings on traditional search engines. AI searches also have a shorter, often 24-hour, countdown timer for relevance, emphasizing rapid content updates and a broad presence across different platforms.4. Why is consistent content updating and strategy crucial for long-term SEO success?SEO is not a one-time fix; it requires continuous effort. Google (and now AI) periodically "deletes" or de-prioritizes old, irrelevant content from its servers if it's not updated. The concept of "tokenization" refers to the duplicate copy of your webpage that Google remembers, and if this isn't refreshed, your content will lose visibility. Therefore, consistently updating existing articles (even minor edits) and publishing new content with a clear strategy and plan are vital. This continuous effort creates a "spiderweb" of interconnected content, signaling to search engines that your website is active, relevant, and authoritative.5. What role does "content velocity" play in effective marketing and SEO?Content velocity refers to how quickly you can create and distribute relevant content across various platforms. Beyond just quality (answering questions and providing value), the speed at which you produce and share content significantly impacts your reach and ranking potential. Distributing content on platforms like Facebook, Pinterest, Clubhouse, LinkedIn, and various podcast directories (Apple Podcast, Spotify, Amazon Music) creates numerous backlinks and brand mentions. This widespread presence, coupled with consistent new content, signals authority and relevance to search engines, leading to increased visibility and better ranking opportunities over time.6. How can businesses leverage diverse online platforms to enhance their search engine visibility?Businesses should aim for a multi-platform strategy to maximize their visibility. This includes having a robust website, a consistent podcast presence across various directories (Apple, Spotify, Amazon), an active social media presence (Facebook, LinkedIn, Pinterest, TikTok), and engaging email marketing. Each of these platforms, when properly optimized with relevant content and clear calls to action (like linking back to your website), contributes to a stronger online footprint. For example, a podcast episode appearing on 10 different directories means 10 backlinks to your website, significantly boosting its authority and discoverability. The more widely your brand is mentioned and linked, the more search engines trust and prioritize your content.7. What are "commercial blogs" and why are they becoming increasingly important in the age of AI-powered search?Commercial blogs are informational content designed to answer specific user queries that have a commercial intent, even if indirectly. The speaker emphasizes that while general informational questions like "What time is it?" are common, the trend is moving towards more specific queries, often posed to AI assistants or search engines, that imply a need for a product or service ("What are the best shoes to get in this store?"). If your business isn't creating content that directly or indirectly answers these commercially oriented questions, you risk being "off the radar." The goal is to create content that not only provides value but also subtly guides users towards your offerings, making your website a source for solutions that lead to conversions.8. What does "your voice is your invoice" mean in the context of online presence and business growth?"Your voice is your invoice" encapsulates the idea that actively putting out your expertise and value in the online sphere directly leads to financial reward. This "voice" isn't just speaking aloud; it includes all forms of content creation: social media posts, website content, emails, and participation in online discussions (like speaking on Clubhouse stages). By consistently providing value and answering questions through your content, you gain recognition, establish authority, and attract your ideal audience. The more you "speak up" and share your knowledge, the more you get "paid" in terms of leads, clients, and revenue. It also serves to repel those who are not a good fit, allowing you to focus your efforts on genuine opportunities.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Isn't My Website Ranking on Google or AI SEO Brand Mentions? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠

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Welcome to the latest PRmoment podcast. Today we're chatting about some new research that looks at the impact of earned media on ChatGPT's content.On the show to talk about this is Darryl Sparey, the MD and Co-Founder of Hard Numbers, a PRmoment award winning communications consultancy. Hard Numbers is predominantly an B2B PR firm, working with clients like BT Group and Nebius AI, but also with consumer clients like PDD, Roadchef. It has around 20 staff, and a fee incoming approaching £2m.Unlike many agency founders, Darryl spent much of his career in business development. After ten years running sales and marketing for Precise (now Onclusive), he moved into digital marketing, running the London office of a Search Engine Marketing agency. He then moved into PR as a board director of Hotwire. Thanks so much to the PRmoment Podcast sponsors the PRCA.Here's a summary of what Darryl and Ben Smith spoke about:2 mins Darryl talk to us about the approach you took for Coverage to Capital 4 in terms of the methodology?4 mins What content sources does ChatGPT use?“Editorial content drives 61% of ChatGPT's content.”5 mins What was the impact of earned media overall? And by the criteria you set, so: quality, trust, innovation and value?8 mins Owned media was the second biggest source of data for ChatGPT.11 mins What were the other most used sources of information about a company?:Earned MediaOwned mediaCustomer review sites and ratings,Industry awards and lists12 mins What sources of media does ChatGPT not use?14 mins What are the implications for this report for PR?15 mins What are the implications of this report for publishers and journalism?16 mins The irony of LLMs being built on journalistic content from a publishing business model that they might destroy.20 mins What are LLMs for PR professionals? Another channel? Or more than that?

In this week's interview, Derek Champagne talks with Shark Tank veteran Steven Sashen. Steven talks with Derek about building an international business, stepping in the Shark Tank, and even his days of stand up comedy.Steven is the developer and CEO of Xero Shoes • Your Original Barefootware – www.XeroShoes.com. Steven and his wife, Lena Phoenix, started the “Barefoot… PLUS!” sandal business in late 2009; he had returned to sprinting 2 years earlier, at age 45, and experienced almost continuous injuries. An experiment with running barefoot cured the injuries and improved his times. Knowing about the Tarahumara indians in Mexico, who run hundreds of miles in sandals made of tire scraps lashed to their feet, Steven created a high-tech upgrade of that product and launched it online.With nothing but Search Engine Marketing and Social Media Marketing, Xero Shoes has become the best-selling running sandal in the world.Steven's commitment is to making footwear that lets customers connect with the ground and “Feel The World,” fits perfectly, express wearer's personalities, outlasts any other footwear, and uses fewer resources than any other footwear. He's also committed to discovering and teaching the best techniques for teaching natural movement — for walking, hiking, and running.Prior to jumping into the sandal business, Steven was an internationally-known Internet marketing expert, Search Engine and Social Media marketing consultant, and software designer. He also co-hosted the Emmy award winning, internationally syndicated TV show, Disk Doctors.Steven is also a Masters All-American sprinter, one of the fastest 50+ year olds in the United States.Learn more at www.xeroshoes.com

The digital marketing world has gone through a lot of changes in the past decade, but search engine optimization (SEO) remains as relevant as ever.  Jesse Ringer is the founder of Method and Metric search engine marketing agency. For over 10 years, he has helped business owners and marketing teams build winning SEO strategies for their organizations that drive website traffic and generate revenue. Jesse's passion for progression, creativity backed by data, and the democratization of tech have led him to build an agency focused on connecting data and people in an ethical and forward-thinking way. He is a creative problem solver, marketer, and entrepreneur, known for building high-performing teams and delivering results.  The Best Type of Content to Create in 2025 As AI becomes more commonly used in content writing, Jesse encourages his clients not to underestimate the value of human connection. Any business can pump out 50 articles per month using AI, but all those articles will sound identical. What makes great content is your brand's unique voice, perspective, and ideas.  On a related note, don't create content just for the sake of ranking on Google. Write for lead generation, not just traffic. What type of content will actually drive revenue in your business? In most cases, this will mean going beyond how-to educational content.  What questions do your clients commonly ask you? Get clear on your target audience and their pain points, then create content that demonstrates your expertise in solving those problems. The Website Optimization Process  To optimize your website, start by auditing your current system: what technology and plug-ins are you using? How is the website content organized? What keywords are you targeting and which are you actually ranking for? Then decide what your priorities are moving forward. At this stage, Jesse usually builds out a list of recommendations for his clients: including updates to their keyword strategy, site architecture, website pages, blog content, as well as the technical implementation. The next step is a roadmap for implementation. Depending on the changes that need to be made, it could take up to six months. Most clients start to see results within the first few months, with exponential growth around the six-month mark. Enjoy this episode with Jesse Ringer… Soundbytes 14:13-14:40 “We could pump out 50 articles a month now, right? Okay, but they're gonna sound like all the other ones that are being pumped out right now. How do you continue to make this unique to your brand and resonate with your audience? If they're just producing content for the sake of ranking, great, but that's not like that's not going to be a driving force of their business.” 20:59-21:17 “Find the thing that you do really well. And how do you put that into a guide to help educate your potential customers? When smarter customers see how helpful you are and how good you are at what you do, they'll be more inclined to work with you down the road.” 27:10-27:36 “If you're running paid ads or social ads, SEO is a way to lower customer acquisition costs. SEO is always on. Organic search is always on. If you decide to stop working, it will continue to help bring traffic in for quite some time after you pull the plug on that. Whereas ads, you turn it off, you don't see any more traffic from those ads.”  Quotes “I always wanted to have my own business. I just had no idea how I was going to get there.” “Clicks are not going to make you more money.” “Clicks are part of it. But if those clicks don't convert, it's wasted.” “You could rank number one for 1000 keywords, but if nobody searches for them, what good does it do?” “SEO helps to inform the whole marketing strategy. It informs your website strategy and it serves a lot of other marketing channels.” “AI is pulling from all of the internet, so you are just going to get the average of all of the internet. And I really hope you don't think your business is average.” Links mentioned in this episode: From Our Guest Website: https://methodandmetric.com  Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jesseringer/  Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

Chris Peer brings over 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. An author and entrepreneur, Chris is the founder and CEO of G8P and SyncShow. Having witnessed the pain and frustration caused by ineffective marketing, Chris and his team developed the Great 8 Pillars to transform the marketing department from a corporate expense into a profit center. He has helped hundreds of companies scale through world-class marketing best practices.

PPC (Pay-Per-Click) and SEM (Search Engine Marketing) Strategies for Non-Profit Organizations  In this episode, my guest is Sean Littman, a Search Engine Marketing and Google Ads expert who focuses on helping non-profit organizations grow. Sean Littman is the founder of GiveSuite and the host of the podcast, “Profiting with Non Profits.” While he shies away from bombastic approbations like “guru” and “expert”, don't let his humility fool you. Non-profit organizations from around the world consult him about marketing strategies for fundraising. In this conversation, just in time for Thanksgiving and #GivingTuesday, Sean Littman generously shared insights from his vast experience managing successful, ROI-positive ad campaigns on Google and other search engine platforms for small and medium-sized non-profits.  Topics Covered: How Non-Profits can put their best foot forward The Psychology Behind Why People Give to Some Organizations and Not Others Non-profit Growth Strategies and Taking Advantage of Google Grants CRMs and all-in-one marketing solutions for managing your fundraising and donor base And much, much more! Connect with Sean Littman: https://www.linkedin.com/in/sean-littman-catch22nonprofit/  Learn more about GiveSuite: https://givesuite.com/ Check out the Profiting with Non-Profits Podcast: https://www.youtube.com/playlist?list=PLHJPx7qg79CYEe6hV7qV6Q3Yu5cYMRimF Watch this episode on YouTube: https://youtu.be/q6vmSsIV8xc   

بازاریابی موتور جستجو در کنار بازاریابی محتوا دو ابزار اصلی ما توی دیجیتال مارکتینگ هستن. با بازاریابی موتور جستجو یا SEM میتونیم توی گوگل به نوعی سرمایه گذاری کنیم و همیشه مخاطب جدید و هدفمند جذب کسب و کارمون کنیم. توی این قسمت میخوام درمورد SEM، SEO و PPC صحبت کنم. اصطلاحاتی که همگی به بازاریابی موتور جستجو اشاره دارن. لینک یوتوب فوربوhttps://youtube.com/@furbodm لینک حمایت مالی | https://furbodm.com/plus/فوربو در اینستاگرام (@furbodm)پادکست فوربو در توییتر (@FurboPodcast)سایت فوربو در توییتر (@Furbodm) برای خوندن مقالات حوزه‌ی دیجیتال مارکتینگ به سایت فوربو سر بزنیدhttps://furbodm.com/صفحه اختصاصی پادکست فوربو در سایتhttps://furbodm.com/podcast/ بلاگ شخصی من – رضا توکلیRezaTavakoli.comاینستاگرام (@r.t98)توییتر (@RezaTavakoli98) Hosted on Acast. See acast.com/privacy for more information.

Vlad Mkrtumyan, Co-Founder of Logic Inbound is a serial entrepreneur, search engine marketing evangelist and a passionate networker Go to www.thejasoncavnessexperience.com for the full episode and other episodes of The Jason Cavness Experience on your favorite platforms. Sponsor  CavnessHR delivers HR companies with 49 or fewer people with our HR platform and by providing you access to your own HRBP.  www.CavnessHR.com Partners  Message your customers - https://www.tawk.to/?pid=byo1znq Payroll - https://offers.everee.com/cavness-hr Sales CRM for small business - https://refer.close.com/100cqlbfcgg5 Health Insurance and Benefits - https://www.peoplekeep.com/refer Vlad's Bio  Vlad Mkrtumyan, Co-Founder of Logic Inbound is a serial entrepreneur, search engine marketing evangelist and a passionate networker, responsible for running five meetups including the Seattle Marketing and Demand Leaders Meetup – the largest marketing meetup in Seattle. Each company that Vlad has started has been bigger and more ambitious, and Logic Inbound is his biggest, most ambitious venture to date hitting the 7 figure mark. The Website Development and SEO business is highly competitive, but running a team of 13 talented individuals, Vlad has propelled Logic Inbound into a fast growing agency in Seattle. Vlad has landed coverage on online media outlets such as TechCrunch, Blind Entrepreneur Podcast and the Business Marketing Engine Podcast. He has also been featured on Shopify, Geekwire and has appeared on the 1590 AM Lifestyle Business Owner radio show, among many others. Adding to his list of distinctions, In 2019 at 28 Vlad was recognized and on the Cover of 425 "30 Under 30" Award, a testament to his entrepreneurial excellence. In 2022 Vlad became an alumni of the prestigious Goldman Sachs 10,000 Small Businesses program. His growing legacy, fueled by his passion for advanced business solutions and his dedication to helping businesses, continues to make an indelible mark in the digital marketing industry. In 2023, he spoke at the Pure Maintenance annual convention (https://youtu.be/H-w9Ee9WUlc) and will be speaking at the 2024 "The Experience" event, the top conference for the Restoration industry.  We talked about the following and other items Entrepreneurship, self-care, and sleep habits. Managing sleep deprivation in military and business settings. Immigration, family, and personal growth. Political tensions and resource exchange in the Middle East.  Business culture and travel experiences in various countries. Entrepreneurship, leadership, and work ethic. Business strategies, networking, and hiring. Networking philosophy and strategies for successful relationships. Networking, corruption, and motivation. Entrepreneurship, mentorship, and networking. Luck and success in entrepreneurship. Why successful people don't help others as much. Building a community and sales funnel for a restoration business. Setting goals and quit markers for business growth. Digital marketing strategies for small businesses. Choosing and firing clients in digital marketing. Pricing strategies for businesses. Networking, luck, and being kind to others. Networking and building relationships for long-term success. Networking, follow-up, and Goldman Sachs program. Entrepreneurship, business growth, and environment. AI's impact on marketing and skills development. Prioritization, team management, and communication in business. Remote work, hiring, and marketing. Business growth strategies and community building in Seattle. Entrepreneurship, culture, and success in Seattle. Entrepreneurship, work-life balance, and personal goals. Parenting and entrepreneurship with personal anecdotes. Parenting, grandparents, and work-life balance. Selling a marketing agency, potential buyers, and future plans. Finding success and admiring role models. Politics, AI, and business growth. Personal development habits and meditation techniques. Health, wealth, relationships, and habits for success. Mentoring, mentees, and sharing knowledge. Personal growth, business, and parenting with insights from a successful entrepreneur. Social media marketing strategies for businesses. Personal branding, networking, and scaling a business. Vlad's Social Media Vlad's LinkedIn: https://www.linkedin.com/in/vladimir-mkrtumyan/ Vlad's X: https://twitter.com/vladgives Vlad's email: vlad@logicinbound.com - Be sure to tell him you found him on the jason cavness experience Company Website: https://www.logicinbound.com/ Vlad's Advice I would just do what I said in the beginning. Which is, whatever you want to do. You can have some very useful resources. You can use the techniques I talked about in this podcast episode to create a mastermind group around what you're doing. You can read a couple books on the topic, you can create a list of all your options. Get your peers involved to give you feedback, and that'll give you leverage to get whatever the hell you need done. So that's what I'd recommend people do for their personal or business life or whatever they need.

Welcome to Dealer Talk, where we delve into the ever-evolving landscape of search engine marketing (SEM). For years, SEM has stood as a stalwart method to capture consumer intent, defining our ability to seize consumers' interest and amplify visibility on search engine result pages. SEM operates on a pay-to-play basis, unlike the gradual ascent of Search Engine Optimization (SEO), which strategically aims for higher organic rankings over time. Think of SEO as the marathon, diligently laying the groundwork for future visibility and credibility, while SEM represents the sprint designed for immediate visibility and results. Understanding this distinction is vital for our clients. SEO sets the stage for long-term success, while SEM provides the necessary boost for instant visibility. As consumers embark on their purchasing journey or seek vehicle service options, platforms like Google, Bing, and Yahoo become pivotal in their decision-making process. For trusted partnerships to enhance your dealership's success, explore our extensive experience and exclusive volume discounts by visiting our website. Click the link below to learn more: Connect with me directly: ✍️- SEM Article: https://dealertalk.io/search-engine-marketing-is-it-dead-or-evolving/

In this week’s In-Ear Insights, Katie and Chris discuss the impact of services like ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot on traditional SEO and search. What will be the generative AI impact on search engine optimization? Tune in to find out, and what steps you should take to prepare for the future. Watch the [...]Read More... from In-Ear Insights: Generative AI Impact on Search Engine Marketing

00:00 Intro00:32 Today's Special Guest01:46 Sweatshirt Models03:08 Today's "Big Dreamer" Topic05:46 The 5 Major Changes to SEM06:46 AI Has Complicated the Game16:29 Google is Making Things More Expensive just because26:12 Conversion Tracking is Getting More Complex34:24 Match Types are a Disaster40:19 Branding is Your Best Bet48:01 Do You Have an SEM Question and Want a Free Hoodie?48:39 Outro48:55 But Wait..... Christmas MusicHost: Brandon WelchCo-Host: Ryan BakerExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

In this week's interview, Derek Champagne talks with Shark Tank veteran Steven Sashen. Steven talks with Derek about building an international business, stepping in the Shark Tank, and even his days of stand up comedy.Steven is the developer and CEO of Xero Shoes • Your Original Barefootware – www.XeroShoes.com. Steven and his wife, Lena Phoenix, started the “Barefoot… PLUS!” sandal business in late 2009; he had returned to sprinting 2 years earlier, at age 45, and experienced almost continuous injuries. An experiment with running barefoot cured the injuries and improved his times. Knowing about the Tarahumara indians in Mexico, who run hundreds of miles in sandals made of tire scraps lashed to their feet, Steven created a high-tech upgrade of that product and launched it online.With nothing but Search Engine Marketing and Social Media Marketing, Xero Shoes has become the best-selling running sandal in the world.Steven's commitment is to making footwear that lets customers connect with the ground and “Feel The World,” fits perfectly, express wearer's personalities, outlasts any other footwear, and uses fewer resources than any other footwear. He's also committed to discovering and teaching the best techniques for teaching natural movement — for walking, hiking, and running.Prior to jumping into the sandal business, Steven was an internationally-known Internet marketing expert, Search Engine and Social Media marketing consultant, and software designer. He also co-hosted the Emmy award winning, internationally syndicated TV show, Disk Doctors.Steven is also a Masters All-American sprinter, one of the fastest 50+ year olds in the United States.Learn more at www.xeroshoes.com

If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a discussion with Kyle Roof about what really matters in SEO, what doesn't, and where to start.

What does it take to generate a six-figure ROI on a marketing event to engage with new customers and wow them with your brand right out the gate? Today Etan Polinger is providing us with two specific case studies on how he got a 6-figure return on an event for his clients – and how you can replicate his results.How much are you willing to invest to acquire a client properly? Does spending $5K to get 170 people at your event, sharing their photos, and engaging with your brand seem like a lot? Not really, especially when the sales you generate from the event are over $100K – and that's not even mentioning the leads that come from it!Solid marketing principles are on offer in this episode of DigitalMarketer which reminds us of the importance of the human experience when getting a potential new customer to buy into your brand. Ask yourself: Why should someone care and come to your event? And: How do you turn what the client expects into a 'wow'!From event touchstones to the email marketing buildup, and from Etan's hands-on approach of making the event look professional on the day, this episode has it all. There are practical and philosophical lessons to be gleaned for digital marketers out there as the world returns to live events in a more prosperous, post-pandemic climate. Perhaps it's time for you to revisit the power of a well-marketed live event tailored to meet your business needs. Please join us to find out more.Etan Polinger is the founder of Prosperous Media, a digital marketing company specializing in SEO, Search Engine Marketing, Lead Generation, Social Media Marketing, and more. Etan is a member of The DigitalMarketer faculty and you can find more of his insightful content on our website.Key Takeaways:01:57 Unpacking the evolution of Etan's sales flow idea04:28 Creating early anticipation via email (how to hype your event)07:43 Understanding the marketing steps and ideas leading up to the event13:25 What did the whole process cost?16:17 Why should people care about your offer and come to your event?18:19 What is your way to sell? How do you get clients to buy at the event?20:04 What happens when your leads and traffic run out? 22:43 Appreciating an event experience as a way to connect with your client24:56 What is the behavioral flow for someone at your event? Guiding someone to buyConnect with Etan Polinger :LinkedIn - https://www.linkedin.com/in/etan-polingerWebsite - https://prosperousmedia.us/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More...

What does it take to generate a six-figure ROI on a marketing event to engage with new customers and wow them with your brand right out the gate? Today Etan Polinger is providing us with two specific case studies on how he got a 6-figure return on an event for his clients – and how you can replicate his results.How much are you willing to invest to acquire a client properly? Does spending $5K to get 170 people at your event, sharing their photos, and engaging with your brand seem like a lot? Not really, especially when the sales you generate from the event are over $100K – and that's not even mentioning the leads that come from it!Solid marketing principles are on offer in this episode of DigitalMarketer which reminds us of the importance of the human experience when getting a potential new customer to buy into your brand. Ask yourself: Why should someone care and come to your event? And: How do you turn what the client expects into a 'wow'!From event touchstones to the email marketing buildup, and from Etan's hands-on approach of making the event look professional on the day, this episode has it all. There are practical and philosophical lessons to be gleaned for digital marketers out there as the world returns to live events in a more prosperous, post-pandemic climate. Perhaps it's time for you to revisit the power of a well-marketed live event tailored to meet your business needs. Please join us to find out more.Etan Polinger is the founder of Prosperous Media, a digital marketing company specializing in SEO, Search Engine Marketing, Lead Generation, Social Media Marketing, and more. Etan is a member of The DigitalMarketer faculty and you can find more of his insightful content on our website.Key Takeaways:01:57 Unpacking the evolution of Etan's sales flow idea04:28 Creating early anticipation via email (how to hype your event)07:43 Understanding the marketing steps and ideas leading up to the event13:25 What did the whole process cost?16:17 Why should people care about your offer and come to your event?18:19 What is your way to sell? How do you get clients to buy at the event?20:04 What happens when your leads and traffic run out? 22:43 Appreciating an event experience as a way to connect with your client24:56 What is the behavioral flow for someone at your event? Guiding someone to buyConnect with Etan Polinger :LinkedIn - https://www.linkedin.com/in/etan-polingerWebsite - https://prosperousmedia.us/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable

In this episode Jamie Birch, the Founder of JEBCommerce, delves into the intriguing realm of affiliate publishers and their impact on your SEM marketing strategy. If you've ever wondered about the potential downsides of affiliates increasing your costs, cannibalizing customers, or complicating your other marketing channels, this episode is a must-listen.Discover how working with SEM affiliates can be not just rewarding but highly successful. Jamie presents three key ways in which this collaboration can drive significant benefits:Expanding Your Presence on Familiar SERPs: Learn how SEM affiliates can help you secure more opportunities on search engine results pages (SERPs) where your brand is already visible, ultimately boosting your brand's online presence.Venturing into New SERPs: Explore how SEM affiliates can assist you in gaining visibility on SERPs where your brand isn't currently present, opening up new avenues for customer acquisition and growth.Leveraging Others' Budgets for Amplified Results: Jamie discusses the smart strategy of utilizing the budgets of affiliate partners to complement your own, achieving greater reach and impact without incurring additional costs.This episode promises to be a valuable resource for businesses seeking to harness the full potential of SEM affiliates while mitigating potential challenges. Don't miss out on this insightful discussion that offers actionable insights for a more effective SEM marketing strategy.

Video for NEW Owners: https://youtu.be/YZSwxD0eEbA Episode Numbers Mentioned: High ticket and recurring revenue (115) Call forwarding software (105) Email welcome sequence (2) Evergreen Facebook ads (29) Hiring a manager (34) Hiring a virtual assistant (163) Hiring contractors (165) Hiring interns (37) Money Making tasks (114) Search Engine Marketing (241) Book More Birthdays Challenge: https://www.michelecaruana.com/2023birthdaychallenge OTHER RESOURCES: Book More Birthdays Challenge: https://www.michelecaruana.com/2023birthdaychallenge Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele's Instagram: https://bit.ly/3Ia4PTK Michele's Website: https://www.michelecaruana.com YouTube Channel: https://bit.ly/3JDkSe7 FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP What's Working 2023 Guide: http://bit.ly/3GwXQAS ETSY Template Shop: https://bit.ly/40RF5D4 Recession Prep Playlist: https://www.michelecaruana.com/recessionprep Register for the annual Book More Birthdays Challenge and PAY WHAT YOU WANT (for the first 100 registrants): https://www.michelecaruana.com/2023birthdaychallenge

Kristin Lawton joined us earlier this year for an episode of The Simple & Smart SEO Show and we couldn't miss the chance to ask her to go deeper on one specific task she shared.How to have a 6-week business planning retreat with yourself!This is a 2-hour task (maybe 4 hr total if you've never done this before).Here's how Kristin breaks it down:Make it feel like a treat: get out to a coffee shop or take yourself to dinnerPlan for a quarter and treat the 6-week planning session like a check in—a little more work the first time you do this, but each future retreat will feel like a lighter lift!2 categories: personal & professionalWrite things on or add things to your calendarReview your quarterly goals & check in on key metricsBe sure to take Kristin's quiz to discover your signature brand marketing style!(Brittany is Shaken!)Take the quiz & share your result with all of us on Instagram!Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.That's loveyoursenior.com.Support the showApply to be our podcast guest!

Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of maintainin

Where are you in your customer journey? Just starting out, filled with unbridled optimism for how your business is going to change the world? Or perhaps you're in the valley of despair, where your optimism has been met with founded pessimism, and you're stuck in the daily hustle, trying to pay the bills with no time for the bigger picture?Etan Polinger is further along in his journey: he has reached the peak of informed optimism having a bumper quarter, bringing in $50Ks worth of additional revenue for one client alone, just by reviewing their sales data.In today's episode Etan is sharing his journey, from being overwhelmed and treading water to now being able to take the time out (one whole day!) to chat to his client's customers in-store and develop an avatar based on his field research. Learn about the 'modern marketer' in this highly entertaining conversation between Mark and Etan, as they explore the ethics of marketing and an AI future where strategic management holds the key to your survival as you teach the machines to automate your ideas.Etan's partnership with TDM has allowed him to become more intentional with the clients he chooses to work with, operating as a fractional CMO and taking on bigger contracts. Part of the strategic map for getting you out of the valley of despair can be found in this episode and by applying the tools of The DigitalMarketer Agency Accelerator Program. Please join us. Etan Polinger is the founder of Prosperous Media, a digital marketing company specializing in SEO, Search Engine Marketing, Lead Generation, Social Media Marketing, and more. Etan is enjoying increased success as a Certified Partner of The DigitalMarketer Agency Accelerator Program. Key Takeaways:01:24 How the Certified Partner has helped Etan with his entrepreneurial journey02:40 Unlocking a process that leads to informed optimism04:36 Learning to trust that TDM's Certified Partner framework of tools will work05:49 Unpacking the tools: a systemized way to sell your services08:20 Articulating the shift that has happened for Etan in Q1 '2310:20 Working with the Strategic Map to grow your business13:06 Becoming more intentional with the clients you choose to work with15:00 Learning how to delegate: listening to the simple advice16:00 Strategic management as a route to secure your marketing future18:27 How Etan is giving his clients the infrastructure they need so they have the tools themselves19:10 The ethics of marketing: understanding your marketing function (cohesion and integration)23:53 Understanding your customer demographic: chatting to the customer in-store25:25 Understanding who your message is for by talking to the customer first30:09 Etan as a 'modern marketer': Mark coins a new term! 31:17 Take action: identify where you are in your journey (are you in the valley of despair?)Connect with Etan Polinger :LinkedIn - https://www.linkedin.com/in/etan-polingerWebsite - https://prosperousmedia.us/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn:...

Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss the powerful approach of pillar-based marketing and becoming a topical authority in the eyes of Google.

Lauren PetrulloLinkedIn:linkedin.com/in/laurenpetrulloWebsite:laurenpetrullo.commongoosemedia.us/ Instagram:https://www.instagram.com/laurenepetrullo/Facebook:https://www.facebook.com/Lauren.E.PetrulloTwitter:https://twitter.com/lauren_petrullo My social media links:Podcast:https://podcast.app/day-in-day-out-p832991Instagram:https://www.instagram.com/muui23LinkedIn page:https://www.linkedin.com/company/day-in-day-out-podcast/?viewAsMember=trueYouTube:https://bit.ly/2UVszCm

On this episode, we'll be discussing search engine marketing and SEO in the age of A.I with guests Brittany Filori and Michael Borgelt of 51Blocks.  51Blocks started in 2009 as an SEO company serving small businesses. By 2015, 51Blocks had moved to a Denver-based office with a small team helping businesses all across the US and was... The post 186: Search Engine Marketing in the Age of A.I. first appeared on Cast Polymer Radio.

Laura talks to Break the Image's Jeff Gutowski about Search Engine Marketing, what it means and how to excel at it.

Adam Viener is the Founder and Chairman of Imwave, a performance search engine marketing agency focused on driving performance-based sales to companies through pay-per-click search engine advertising. He is the Founder of Yazing, an influencer monetization and cashback shopping platform, where they get a commission on every sale they make and influence online. He also co-founded Cyberia, one of the first Internet access companies, in 1993, which he sold in 1998. Adam is a recognized leader in the internet marketing world who has been on the publisher advisory boards of The Google Affiliate Network and Commission Junction. He is a Performance Marketing Association and Forbes Business Council member who has written for Forbes, ReveNews.com, and Search Engine Land. In this episode… Are you struggling with making your affiliate program a success? How can you drive the right type of traffic to your site?  Driving performance-based sales through pay-per-click search engine advertising is challenging. Adam Viener recommends partnering with a marketing agency that can help you with your marketing efforts without increasing the costs. He shares how he helps companies build and launch a large-scale search marketing campaign to drive traffic that converts to sales on their sites.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Adam Viener, Founder and Chairman of Imwave. Adam talks about the genesis of Imwave, how it helps clients build and launch effective pay-per-click search engine keyword marketing campaigns, its ideal clients, and Yazing.

On this episode, we’ll be discussing SEO (search engine optimization) and principles of persuasion with guests Brittany Filori and Michael Borgelt of 51Blocks.  51Blocks started in 2009 as an SEO company serving small businesses. By 2015, 51Blocks had moved to a Denver-based office with a small team helping businesses all across the US and was moving […] The post 315: SEO and Persuasion – How to Use Search Engine Marketing the Right Way first appeared on Persuasion by the Pint.

Delaney Mullennix, the Nonprofit Hub Radio Podcast host, interviews Nichole Vander Wall, Search Marketing Coach, about nonprofit search engine marketing. Explore the potential of Google & Microsoft Grants for nonprofits with search marketing expert Nichole Vander Wall. Boost impact through SEM.

In this episode of Mastering Your Financial Life, Judy Heft interviews Robin Faller, Vice President of Digital Sales at Ferocious Media. Robin is experienced in website design, SEO, SEM, social media content and advertising, and much more in the realm of social media and the internet. Ferocious Media is a full service digital marketing agency, among the top 3% of Google Partners in the US. Their award-winning expert team is dedicated to their client's success in website design and development, search engine marketing & optimization, social media marketing, and branding through display and native advertising, audio streaming, video streaming ads including pre-roll and OTT/Connected TV. Tune into the episode to learn about: The differences between Search Engine Marketing and Search Engine Optimization What types of businesses and people you should hire to help you with Search Engine Marketing and Search Engine Optimization The anatomy of the search engine results page Why consistent blogging is an amazing tool for any business The importance and usefulness of a Google Business page What a business owner should consider when organizing their website Connect with and learn more about Robin Faller: Connect with Robin on LinkedIn: https://www.linkedin.com/in/robin-faller-1210a93/ Visit Ferocious Media's Website: https://ferociousmedia.com In each episode of Mastering Your Financial Life, Judy Heft interviews professionals who help others successfully manage their financial lives. Judy is a Financial and Lifestyle Concierge and Founder & CEO of Judith Heft & Associates. Connect with Judy Heft on LinkedIn: https://www.linkedin.com/in/judyheft/ Visit Judith Heft & Associates' Website: http://www.judithheft.com/ Subscribe to Mastering Your Financial Life on Apple podcast https://podcasts.apple.com/us/podcast/mastering-your-financial-life/id1628822980 Don't miss a video by subscribing to Judith Heft & Associates' YouTube Channel: https://www.youtube.com/channel/UCxnWUm35dJhmCX0XPX_eZhQ

In this power-packed episode, our conversation delves deep into the world of Search Engine Optimization (SEO) with SEO maestro Lauren Gaggioli. Joining us for this chat is our co-host, Conor Brown, adding his unique insights to the conversation.Our dialogue with Lauren takes us through the labyrinth of SEO. She elaborates on topics ranging from the significance of keywords and metadata to the understanding of domain authority and the critical role of backlinks. But the conversation doesn't stop at just the technical aspects. Lauren stresses the human side of SEO, emphasizing the importance of being truly present online and offering a remarkable user experience.Lauren shares her personal journey, touching upon how she mastered SEO strategies and implemented them within her business. She discusses how she came to truly understand her online persona and the significant influence of personal branding on SEO.A key takeaway from this episode is the ever-evolving landscape of SEO. As emphasized by our host, Jeff Sieh, SEO is a constantly changing game, and businesses need to stay updated and adaptive to succeed.Don't forget to explore the fantastic resources Lauren and Conor bring to the table. Lauren's website is chock-full of insightful content, and she also co-hosts a parenting podcast called "Magical Mindset Moments," available on Spotify and other platforms. Conor, our co-host, offers excellent resources for planning a Disney trip on his website. Follow him on Instagram @WDWopinion for more updates.A big thank you to our sponsor for this episode, Ecamm. They're hosting Creator Camp 23, a must-attend event for content creators. Check it out on Ecamm's website.Guest Details:Lauren Gaggioli: SEO expert, can be found at www.laurengaggioli.com.Sponsor:This episode was brought to you by Ecamm. For more information, visit www.socialmedianewslive.com/ecamm.

Which clients do you enjoy serving the most? Because those clients are the ones you will invariably give your best to. Etan Polinger is the owner of Prosperous Media, a full-service digital marketing agency that, perhaps, bit off more than it could chew when Etan first started out on his own. Etan has since learned a thing or two about choosing which clients to work with you as you scale. Etan is chatting with Mark de Grasse today about the benefits of becoming a Certified Partner of The DigitalMarketer's Agency Accelerator Program. In particular, the structure and framework that concepts like the Customer Value Journey have provided Etan with as he revels in partnering with The DigitalMarketer. Discernment when it comes to niching down and working with the right clients on the right kind of projects is discussed, as is the authenticity that comes with having failed before and not positioning yourself to your clients as some kind of know-it-all guru. While immediate growth as an entrepreneur may be considered awesome to some, for others, the sudden scalability of your enterprise (particularly in the digital marketing space) creates its own new set of business challenges. The value of having a partner such as The DigitalMarketer is well articulated by Etan in this honest account of his success as well as the challenges that success has brought.Etan Polinger is the founder of Prosperous Media, a digital marketing company specializing in SEO, Search Engine Marketing, Lead Generation, Social Media Marketing, and more. Etan is enjoying increased success as a Certified Partner of The DigitalMarketer Agency Accelerator Program. Key Takeaways:01:12 What happened? Etan's journey as an entrepreneur and then joining the Accelerator Program06:32 Appreciating Etan's breakout moment: understanding the Customer Value Journey09:26 Learning to let go of clients that you can't serve to the best of your ability12:16 How does Etan plan and systemize his business future as he niches down?16:00 Being in the right frame of mind to help your clients (having failed before)18:44 Building a business model that is based on AI opportunity22:45 Overcoming Imposter Syndrome so people will do business with youConnect with Etan Polinger :LinkedIn - https://www.linkedin.com/in/etan-polingerBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of Scale

Jason Shandy is the Director of Digital Marketing for Southern Air LLC, a company that aided in building his extensive background on digital marketing for large private equity-backed home service conglomerates. Over the years, he has demonstrated high level expertise on Search Engine Marketing in a variety of verticals across multiple markets. Johnny Wenzel is a marketing consultant at ServiceTitan, who's passionate about saving contractors money on ads and helping them win. In this episode, we talked about artificial intelligence, digital marketing, search engine optimization…  

Welcome to the new and improved Foremost Media Marketing Chat Podcast where we interview some of the most infuential marketers in the manufacturing space to get some of their invaluable insight in both respective industries! In this episode we spoke with Kevin Pawlowski, the marketing and communications manager over at ITW Contamination Control Electronics/Chemtronics/Techspray. He's been in the industry for over 30 years and has done quite a bit ranging from being the first to market on a florist system before digital marketing existed to buying 1,000 magic 8-balls! Time Stamps: * Introduction [0:24] * The New Internet [2:03] * Privacy as the Biggest Challenge to Marketers [4:51] * "The Father of Spam" [12:52] * Continuity is key for a successful marketing program [15:33] * The Magic 8ball Story [24:43] * Anything you want to leave us with? [29:09] * Jon joins in [30:40] * Goodbye [34:38] Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast).

We're changing up our style here at Foremost Media by interviewing some of the most infuential marketers in the manufacturing space and getting some of their invaluable insight! In this episode we spoke with Jessica Jacobson, the marketing and communications manager over at Apache Stainless Equipment Corporation. She's been in the industry for over 30 years and has an uncountable number of successes in that time and has built up quite the resume of marketing wisdom. Today, we're talking about her time in Apache, advice on trade shows, and how to always have a mind on ROI in all your marketing efforts. Time Stamps: * Introduction [0:00] * What do you wish everyone understood about what it's like to be a marketer at a manufacturing company? [1:48] * What's the biggest change that you've seen your time at Apache? [5:02] * What's something that you think everyone in this industry should be doing/paying attention to? [6:42] * What are the biggest challenges for manufacturing marketers in the next five years? [8:16] * Who in the marketing or manufacturing space is doing a great job with their marketing? [10:28] * Where are you getting your marketing information from? [12:18] * Is there a marketing success that you're most proud of? [14:17] * What about a marketing failure? What did that teach you? [15:45] * What marketing channels are you focused on that you're having success with? Or what marketing channels are an opportunity for further success? [20:22] * What's a commonly held marketing belief, something that is seen as a best practice or an industry standard that you don't agree with? [22:00] * Goodbye [25:04] Resources Mentioned: * "No Ego" by Cy Wakeman * "Yes Ma'am, No Sir: The 12 Essential Steps for Success in Life" by Coach Carter Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast).

Search engine marketing is top-of-mind for most higher ed marketers, but it's still a drastically underutilized marketing mechanism. In fact, according to our guest, Faton Sopa, co-founder and CEO of Manaferra, only three of the top ten websites that commonly show up from higher ed search terms are school websites. In Part Two of our discussion around search engine marketing, we address some common shortfalls in higher ed marketing SEO strategies. Join us as we discuss: - The marriage of technical web design and content (1:46) - Referral backlinks and the subtle art of link building (19:42) - Why colleges and universities are shorting their SEO potential (36:44) Check out these resources we mentioned during the podcast: - Faton Sopa - Manaferra To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.  

In this episode, I chat with Farzad Rashidi, Lead Innovator of Respona, The link-building outreach platform built for B2B SaaS and agencies to increase organic traffic from Google.If you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people.We recently launched our new newsletter, Principles Friday, where I share one principle that can help you in your life or business, one thought-provoking question, and one call to action toward that principle. Please subscribe Here.It is Free and Short (2min).

Search engine marketing is still considered a 21st-century mystery to many higher ed marketers. But the fact is that, with a solid content marketing strategy, any college or university can turn its website into an SEO darling. In part one of our interview with Faton Sopa, Cofounder and CEO of Manaferra, we discuss the sub-disciplines of search engine marketing and how to establish authority through content. Join us as we discuss: - The sub-disciplines of search engine marketing (4:50) - Establishing authority in your website's content (15:20)  - If gated content is appropriate in the conversion funnel (23:21) Check out these resources we mentioned during the podcast: - Faton Sopa -Manaferra To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.  

Semrush's Olga Andrienko and host George B. Thomas discuss what visual search is, whether it's right for your company, and how to adopt best-practices for it out of the gate.

How can property management companies optimize their presence on search engine sites such as Google as well as social media platforms? In this episode, learn how search engine optimization is used and how it can increase your exposure and ratings on Google and social media platforms. Alex Hassoulas joins us to share how his company, Upkeep Media, can streamline that process for you Connect with Alex and the rest of the Upkeep Media team at www.upkeepmedia.com. Connect with Brad's team at www.rentwerx.com!

SEGMENT 1 with Andrew Warden, starting at 0:00: With all the changes in search engine optimization (SEO), it has become more difficult to make money and be found online. Andrew Warden is here to help and urges small business owners that now is the time to invest in SEO, not shy away from it. SEGMENT 2 with Blake Hogan, starting at 17:30: How can we help military veterans start businesses? Blake Hogan, CEO of Bunker Labs, shares how the organization is creating a military-connected community to launch and grow businesses across the country.SEGMENT 3 with Anthony Alcazar, starting at 37:00: It's difficult to develop a new product. It's even more difficult to distribute it to customers. Anthony Alcazar shares how he developed a better tortilla and found major success reaching customers through eCommerce. Sponsored by Truly Financial.

I'm pleased to welcome three incredible guests back to the show – Lauren Marts, owner of Baked True North, Duztin Watson, owner of The RiP Group, and RJ Huebert, owner of HBT Digital Consulting. In this in-depth episode, we cover a wide variety of topics, including the critical role that small businesses play in the community and how to attract and retain talented people on your team. Plus, each of our guests gives us an update on the latest developments in their businesses and current trends in their industries.If you have any questions or if you'd like to chat, you can reach me at my contact info below. The purpose of this podcast is to share ideas, inspire action, and build a stronger small business community here in Pittsburgh. So, please say hello, tell me what you think, and let me know how I'm doing. It means a ton!Also, check out my guests' original episodes from when they first appeared on the podcast to share their origin stories.Lauren Marts – Season 5, Episode 5: https://proprietorsofpittsburgh.com/episodes/collaboration-over-competition-lauren-marts-owner-of-baked-true-northDuztin Watson – Season 5, Episode 35: https://proprietorsofpittsburgh.com/episodes/work-on-yourself-every-day-of-your-life-duztin-watson-owner-of-the-rip-groupRJ Huebert – Season 5, Episode 34: https://proprietorsofpittsburgh.com/episodes/be-open-and-share-your-knowledge-rj-huebert-owner-of-hbt-digital-consultingYOU CAN REACH ME AT:Website: https://www.proprietorsofpittsburgh.comInstagram: https://www.instagram.com/proprietorsofpittsburghpodcastFacebook: https://www.facebook.com/proprietorsofpittsburghpodcastLinkedIn: https://www.linkedin.com/in/darinvilanoPhone: 412-336-8247YOU CAN REACH LAUREN MARTS AT:Website: https://bakedtruenorth.comInstagram: https://www.instagram.com/bakedtruenorthFacebook: https://www.facebook.com/bakedtruenorthYOU CAN REACH DUZTIN WATSON AT:Website: https://ripusa.comInstagram: https://www.instagram.com/theripgroupFacebook: https://www.facebook.com/RiPUSAIncLinkedIn: https://www.linkedin.com/company/ripusainc.YOU CAN REACH RJ HUEBERT AT:Website: https://hbtdigital.comInstagram: https://www.instagram.com/hbtdigitalconsultingFacebook: https://www.facebook.com/hbtdigitalconsultingLinkedIn: https://www.linkedin.com/company/hbtdigitalconsulting