Podcast appearances and mentions of rich snippets

In the first episode of 2025, host Jack Chambers-Ward is joined by Jamie Indigo, an expert in technical SEO and an overall delightful human being. Jamie guides Jack through the findings from the 2024 Web Almanac's SEO chapter including technical data changes over recent years, offering insights and predictions for the future. Jamie also highlights AI's rising influence, the importance of robots.txt, Core Web Vitals updates, and structured data advancements. Follow Jamie: Website: https://not-a-robot.com/ LinkedIn: https://www.linkedin.com/in/jamie-indigo/ Bluesky: https://bsky.app/profile/not-a-robot.com Rich Snippets: https://trafficthinktank.com/rich-snippets/ Resources Web Almanac 2024 - SEO Chapter: https://almanac.httparchive.org/en/2024/seo Performance chapter: https://almanac.httparchive.org/en/2024/performance Maggie Appleton Dark Forest: https://maggieappleton.com/ai-dark-forest https://youtu.be/1OvasjokuaA?si=UBNiK07uyWHjd2HX by Jess Sankhavaram-Peck Chapters 00:00 Welcome to 2025: Kicking Off the New Year 01:11 Sponsored by SE Ranking https://seranking.com/?sou1=influencers&gr1=podcast&tg1=search_with_candour&kw1=com_first_ad&utm_source=influencers&utm_medium=referral&utm_campaign=com_first_ad_search_with_candour 02:45 Introducing Jamie Indigo: Technical SEO Expert 03:56 What is the Web Almanac? 04:43 Exploring the Methodology: Data and Analysis 13:47 Dynamic Rendering and Robots.txt: Trends and Changes 20:44 Meta Robots Directives: New Data Insights 29:03 Canonical Tags Explained 29:37 Consistency in SEO 33:53 JavaScript and SEO Misconceptions 34:51 Structured Data Insights 39:34 The Role of Knowledge Graphs 46:10 Core Web Vitals Update 50:05 Wrapping Up and Future Plans

Aprende SEO con estos 50 conceptos esenciales que debes conocer

Lista de espera SearchGTP y vídeos:https://openai.com/index/searchgpt-prototype/Club de Emprendedores Triunfers: https://borjagiron.com/clubMejores estrategias de Marketing Digital: https://borjagiron.com/mejores-estrategias-marketing-digital/ChatGPT.OpenAI ha lanzado en fase beta SearchGPT, un motor de búsqueda con inteligencia artificial similar a Gemini de Google pero más centrado en enviar tráfico a las fuentes.SearchGPT es un buscador basado en la avanzada tecnología de inteligencia artificial de OpenAI. No muestra una lista de enlaces. Recopila y resume información en tiempo real de toda la web, presentándola de forma esquemática y directa.El buscador funciona a través de una interfaz conversacional similar a ChatGPT, donde los usuarios pueden hacer preguntas en lenguaje natural. SearchGPT accede a las páginas web más relevantes y elabora un resumen con la información exacta que el usuario busca, incluyendo enlaces a las fuentes utilizadas. Esto permite una experiencia de búsqueda más intuitiva y eficiente. No necesitamos 10 resultados.Una de las ventajas más destacadas es la capacidad de mantener el contexto en las búsquedas consecutivas. Mantiene la privacidad y no usa supuestamente para entrenar la IA.Añade enlaces a las fuentes y promete mandar tráfico a las webs.Actualmente, SearchGPT está disponible para un número limitado de usuarios, unos 10.000 en todo el mundo. Sin embargo, OpenAI ha abierto una lista de espera para aquellos interesados en probar esta nueva herramienta. La compañía planea integrar SearchGPT directamente en ChatGPT en el futuro, lo que permitirá a más usuarios acceder a sus capacidades avanzadas de búsqueda.Cambio de comportamiento de la gente. Google tiene los días contados a no ser que integre rápido Gemini en Google en el mundo.https://gemini.google.com/app?hl=es-ESCambiará la forma de hacer SEO. Un único resultado. Era la tendencia de Google con los Rich Snippets.SEO en TikTok, SEO en Amazon.Email Marketing.Caída de tráfico. El tráfico será más cualificado. Más conversiones.Más publicidad.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/inteligencia-artificial-para-emprender--5863866/support.

Lista de espera SearchGTP y vídeos: https://openai.com/index/searchgpt-prototype/ Club de Emprendedores Triunfers: https://borjagiron.com/club Mejores estrategias de Marketing Digital: https://borjagiron.com/mejores-estrategias-marketing-digital/ ChatGPT. OpenAI ha lanzado en fase beta SearchGPT, un motor de búsqueda con inteligencia artificial similar a Gemini de Google pero más centrado en enviar tráfico a las fuentes. SearchGPT es un buscador basado en la avanzada tecnología de inteligencia artificial de OpenAI. No muestra una lista de enlaces. Recopila y resume información en tiempo real de toda la web, presentándola de forma esquemática y directa. El buscador funciona a través de una interfaz conversacional similar a ChatGPT, donde los usuarios pueden hacer preguntas en lenguaje natural. SearchGPT accede a las páginas web más relevantes y elabora un resumen con la información exacta que el usuario busca, incluyendo enlaces a las fuentes utilizadas. Esto permite una experiencia de búsqueda más intuitiva y eficiente. No necesitamos 10 resultados. Una de las ventajas más destacadas es la capacidad de mantener el contexto en las búsquedas consecutivas. Mantiene la privacidad y no usa supuestamente para entrenar la IA. Añade enlaces a las fuentes y promete mandar tráfico a las webs. Actualmente, SearchGPT está disponible para un número limitado de usuarios, unos 10.000 en todo el mundo. Sin embargo, OpenAI ha abierto una lista de espera para aquellos interesados en probar esta nueva herramienta. La compañía planea integrar SearchGPT directamente en ChatGPT en el futuro, lo que permitirá a más usuarios acceder a sus capacidades avanzadas de búsqueda. Cambio de comportamiento de la gente. Google tiene los días contados a no ser que integre rápido Gemini en Google en el mundo. https://gemini.google.com/app?hl=es-ES Cambiará la forma de hacer SEO. Un único resultado. Era la tendencia de Google con los Rich Snippets. SEO en TikTok, SEO en Amazon. Email Marketing. Caída de tráfico. El tráfico será más cualificado. Más conversiones. Más publicidad. Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/seo-para-google--1693061/support.

Join us with SEO expert Jason Berkowitz as we dissect e-commerce SEO. We're cutting through the noise of AI content and zeroing in on standout strategies. It's all about making your site visible online, illustrated by a case study on an outdoor sports gear brand. We're not just talking SEO basics; we're giving you actionable strategies for Shopify stores to turn browsers into buyers. We go beyond headings, exploring how articles can drive traffic to products. Plus, we're unpacking the real deal with SEO tools and Shopify's role in e-commerce. Tune in for insights that could transform your digital strategy.Episode Highlights:Jason's Journey in SEO - From a self-proclaimed SEO weirdo to the founder of Break the Web.Evolution of SEO - How SEO strategies have changed from 2009 to today.Impact of AI on SEO - Navigating the challenges and opportunities AI presents to search engine optimization.Common SEO Frustrations - Addressing the common annoyances and misconceptions in SEO.Effective Keyword Research - Tools and techniques for finding the right keywords.On-Page vs. Off-Page SEO - Understanding the balance and importance of both.Link Building Strategies - Practical tips for earning quality backlinks.Guest Background:Jason Berkowitz has been a prominent figure in the SEO industry since 2009. As the founder and SEO Director of Break the Web, he has helped numerous DTC brands enhance their online presence. Known for his transparent and results-driven approach, Jason has been a trusted advisor to in-house marketing teams, helping them navigate the complexities of SEO. Outside of his professional achievements, Jason is passionate about demystifying SEO and making it accessible to all.WebsiteLinkedInTwitter--Additional Resources:Tools Mentioned:Break The Web SEO AgencyScreaming FrogAhrefsSEMrushSiteBulbMozStatistaGoogle TrendsSEO ManagerWiki: The Semantic WebRich Results TestShow your products for free on GoogleSet up the Google & YouTube channelSponsors:ZipifyCleverificNever miss an episode:Subscribe wherever you get your podcastsJoin Kurt's newsletterHelp the show:Ask a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Tune in to learn the secrets of successful SEO from one of the industry's leading experts!

Was für Google als Helpful Content zählt und was nicht, darüber gibt es unterschiedliche Ansichten und Mutmaßungen. Wie genau kann man Helpful Content erkennen, und was passiert, wenn es auf einer Website Inhalte gibt, die nicht hilfreich sind, hat Google in dieser Woche erläutert.  Ein Weg zu Helpful Content besteht darin, sich kurz zu fassen und unnötigen Fülltext wegzulassen. Auf der Search Central Live in dieser Woche hat Google bestätigt, dass es Rich Results für Events nicht mehr geben wird. Der Grund dafür, dass Google für die meisten Websites keine FAQ Rich Results mehr anzeigt, ist, dass dieses Suche-Feature von vielen Website-Betreibern zu aggressiv eingesetzt wurde. Auch das bestätigte Google auf der Search Central Live in dieser Woche. Google zeigt jetzt in den Suchergebnissen eine neue Art von Featured Snippet an. Die neuen Multi-Featured-Snippets enthalten verschiedene Themen und zahlreiche kleinere Snippets.

In episode 120, Dave Ojeda stops by to chat about the intricacies of Schema markup.Dave emphasizes the value of Schema and its role beyond enhancing search engine visibility. We discuss entities and the relationship they have with semantic Schema markup as well as how they enrich the context of your content.Dave also highlights common mistakes to avoid when working with Schema and the advantages of implementing Schema markup within your organization.(0:00) Intro(4:02) The Value of Schema(7:19) Entities in the Context of Schema(9:03) The Advantage of Schema Markup(11:13) How to Implement Schema Markup at Your Organization?(14:05) How will the Importance of Schema Change in the Future?(18:35) Common Mistakes People Make With Schema(23:00) Rapid Fire RankingsTop 3 of anything:Star WarsJawsClose Encounters of the Third KindRank your best SEO marketing win:Years ago I was brought in because a client was losing rankings and pages were getting de-indexed. What we realized was that the pages were from a certain group that controlled a certain area of the site. And it ended up being a disgruntled employee who was intentionally making changes to impact the site's rankings.Rank your top 3 SEO tools:Schema AppKeyword InsightsSite BulbRank your best SEO or trick or tactic:Live in the SERPs. Use the tools as a guide, but live in the SERPs.Rank what you love most about the SEO industry:It's always changing.Rank your top 1-3 marketers:Martha van BerkelJess JoyceJarno van DrielRank your best SEO learning resource:Conversations.Rank your top cause or charity:Habitat for Humanity.

Welcome back to the SEO for Beginners series. This is SEO Ranking Factor #9: Schema Markup, Structured Data, and Rich Snippets. In this episode, Torie is covering Schema Markup, Structured Data, and Rich Snippets and why they matter to your SEO success. For more SEO resources, tools, and tutorials get the free SEO guide at https://toriemathis.com/smart-seo/

Wir haben wieder viele Fragen auf Social Media erhalten, die wir mit diesem Podcast beantworten wollen. Eine der häufigsten Fragen war: Wie kann man die Domain Autorität verbessern? Hier gibt es zwei wichtige Faktoren zu beachten: Zum einen spielt das Alter der Domain eine Rolle und zum anderen sind die Backlinks entscheidend. Die nächste Frage die gestellt wurde ist, Was ist wichtiger, Off-Page  oder On-Page? Es ist schwer zu sagen, denn beides ist von großer Bedeutung. Wenn man sich jedoch nur für eins  entscheiden müsste, dann würde die Wahl auf Off-Page fallen. Das liegt daran, dass Backlinks ein wichtiger Bestandteil des Off-Page SEO sind. Je mehr qualitativ hochwertige Backlinks auf eine Webseite verweisen, desto besser können die Rankings ausfallen. Was sind strukturierte Daten?  Auch bekannt als Rich Snippets, ist ein Format, welches von Google verwendet wird, um den Quelltext einer Webseite besser lesen und zuordnen zu können. Was Unterschied zwischen Crawling und Indexierung? Crawling bezieht sich auf den Vorgang, bei dem der Googlebot die Inhalte deiner Webseite liest. Indexierung tritt auf, sobald Google deine Webseite gelesen hat und du in der Datenbank gelistet bist. Wie viel sollte man ausgeben für Backlinks? Wir empfehlen, Backlinks organisch aufzubauen, da diese in der Regel kein Budget benötigen. Falls du Backlinks kaufen möchtest, ist es wichtig sicherzustellen, dass diese seriös sind und qualitativ hochwertigen Content haben. Warum langfristige Betreuung für SEO? Eine langfristige Betreuung ist entscheidend, um sicherzustellen, dass deine Webseite auf dem neuesten Stand bleibt und bei Algorithmus-Updates angepasst werden kann. Mit einem SEO-Experten an deiner Seite hast du einen Ansprechpartner, der dir dabei hilft, dein Ranking zu verbessern und auch zu halten.

In this episode, Jamie Indigo joins the show to share some thoughts on how you should communicate and engage with your dev team to improve your JavaScript SEO.Jamie gives some insight into where most SEOs go wrong with JavaScript and the approach you should be taking to identify and analyze JS SEO issues.We also chat about the impact that LLMS and generative AI tools like ChatGPT and Bard could have on JavaScript SEO in the not-so-distant future.(0:00) Intro(1:25)How ‘Not a Robot' Came to Be(2:45) Jamie's Big Picture Philosophy on Javascript SEO(3:50) How to Keep Your Developers from Bloating Your Site(7:21) How to Win the Hearts & Minds of Marketers and Devs(11:29) Where Do SEOs Go Wrong With JS(13:06) How to Investigate & Diagnose JS SEO Issues(14:58) The Most Fun JS Problems to Solve(17:13) Can You Trust Google Documentation?(19:45) How Will Generative AI Impact JS SEO?(26:31) Rapid Fire RankingsRapid Fire RankingsRank your top anything:Moon DruidArcane Trickster RogueGrave ClericRank your best SEO marketing win: Mentoring the Freelance Coalition for Developing Countries Not Bots Cohort.Rank your top 3 SEO tools:A good crawlerA good source of truthOne variable tool depending on what you want to achieve.Rank your best SEO trick or tactic: Just talking to people.Rank what you love most about SEO as an industry: I'm not so sure I love it anymore. I love the clever minds it's brought into my life. We used to be obscure. Now we're ubiquitous and that's problematic because real humans reach into their pockets and inherently trust what we've manipulated-- the search engine results-- everyday.Rank your top 1-3 marketers:Ian LurieAshley Berman HaleAreej AbualiBONUS: Hamlet BautistaRank your best SEO learning resource: Is it a cop-out to say Rich Snippets? I guess it's not really shameless because writing it each week makes me read and research.Rank your top cause or charity: Little Free Library

Erin Sparks and Mark Williams-Cook explore featured snippets and People Also Ask (PAA) features from Google. They dig into the benefits and how SEOs can take advantage of them. They somehow found a way to bake bread with Google, too. Mark helped spearhead the development of one of Erin's favorite SEO/content tools, AlsoAsked.com. His software collects PAAs from Google and allows users to use the data in a variety of ways, from creating long-form content to writing higher-converting PPC ads. Come join the party and help bake bread with Google… on the EDGE! Key Segments [00:02:24] Reintroducing Mark Williams-Cook  [00:04:06] What is People Also Ask (PAA)? [00:06:54] Intent: Information or Transaction? [00:09:10] Baking Bread with Google [00:13:33] It's Okay to Answer the Same Question Twice on Two Different Pages [00:15:09] Answer the Public [00:16:40] EDGE of the Web Title Sponsor: Site Strategics [00:17:58] Google's Content Extrapolation  [00:19:22] Hiking a Mountain with MUM [00:21:55] Salesy Laundry PAA Gap [00:26:26] EDGE of the Web Sponsor: Wix [00:27:00] A Featured Snippet Strategy for SEO  [00:29:13] The UK Government and the Clown Circus [00:30:02] AlsoAsked.com is One of our Favorite Tools [00:40:06] EDGE of the Web Sponsor: SE Ranking  [00:41:43] Mark: We're Polarized in SEO Right Now Please Visit our Sponsors! Site Strategics https://edgeofthewebradio.com/site  Wix: https://edgeofthewebradio.com/wix  SE Ranking https://edgeofthewebradio.com/seranking Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package. We'll Announce That On Our Feb 10th Podcast! A $2,500 Value! Follow Our Guest https://www.twitter.com/thetafferboy  https://www.linkedin.com/in/markseo/  Check out >>> https://alsoasked.com 

Du lernst, welche strukturierten Daten für deinen Online-Shop wirklich wichtig sind und was Rich-Suchergebnisse bringt.

Rich snippets are the bits of information that appear alongside major entries in Google's (and other search engines') SERPs. Rich snippets are a form of structured data used by crawlers to understand and categorize your site while using bits of that information to aid searchers in finding their intended destinations.  Rich snippets are highly important for attracting more links (instead of manually building links) and clicks from your search rankings. When you include rich snippets instead of leaving them out entirely, you can expect an increase of up to 30%. Sites that can take advantage of this should always use rich snippets, no matter what.  Rich snippets are already very important and will continue to grow in importance over time. Google is going to do more to reward sites that offer rich snippets. They'll work wonders in increasing click-throughs to your site, and in the future, might even increase your rank. More info about using rich snippets to improve SEO, link building & click-throughs:    https://seo.co/rich-snippets/   Connect with us:  SEO // PPC // DEV // WEBSITE DESIGN // RECRUITERS

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/adding-effective-faqs-that-actually-convertConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

Anbieter- und Produktbewertungen sind gängige Praxis, um Vertrauen bei den potenziellen Kunden aufzubauen und gleichzeitig positive Signale an Google zu senden. Mit der Trusted Content wird diese Thematik nun weiter gedacht. Im #SEODRIVEN Podcast spreche ich mit Nicolai Kuban über die neueste Entwicklung bei Contentbird. Wir reden darüber wie Bewertungen helfen, Content zu optimieren und die CTR durch Rich Snippets zu steigern. Außerdem erzählt Nicolai man positive Bewertungen zusätzlich zur Lead Generierung nutzen und Conversion Rate steigern kann. Zum Schluss erklärt Nicolai noch welche Rolle interaktive Inhalte dabei spielen.

How to use FAQ Structured Data for Google Rich Snippets --- Support this podcast: https://anchor.fm/chrsplmr/support

Try Privy for FREE today Follow Ben on Twitter Check out Junip Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar Get your free copy of Ecommerce Marketing Recipes Check out Privy Masterclass Download The Ecommerce Marketing Calendar Try The Shopify Store Grader Check out The Ecommerce Marketing Playlist Get your copy of The Ecommerce Marketing Calendar Get your copy of The State of Shopify Report Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook Privy store Ecommerce Marketing School is sponsored by Printful.

One of the interesting things that e-Commerce store owners hardly think about and invest in is SEO or Search Engine Optimization.In this episode, Jordan West talks about effective e-Commerce SEO strategies for 2022. He shares some tips on how to rank higher, get free traffic, and continually build a brand. Listen up and ace the SEO game.KEY TAKEAWAYS FROM THIS EPISODENext to Google, the second biggest search engine in the world is YouTube and after that is Amazon.Setting up your Google Analytics correctly is very important. You need to have Google Search Console set up.Great paid and free tools to use for checking the SEO on your website: SEMrush, MozBar, Surfer SEO, Keyword.io, and the Screaming FrogFor keyword research, it's all about figuring out what people are searching for that they would then go to your site for.Have big collection pages that own the authority.Make sure that you're using only one H1 tag. It should contain the page's main keywords.Keep your page titles under 60 characters.Keep your Meta descriptions short, into the point, and under 155 characters.Include your keyword in the page URL. Make sure that your images have descriptive alt text and file names.Add Schema markup to get Rich Snippets.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We're proud to have this month's sponsor as SmartInbox, an app to better communicate with your customers and get all your incoming conversations organized in a single smart inbox. Make a smoother shared experience for your team (and customers!), to help you save time, eliminate missed messages, and own all your key customer details automatically in one place. Get a free 14-day trial today at smartinbox.user.com/secretsWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Du lernst, wie du die organische Klickrate von Content-lastigen Seiten (wie z. B. Ratgebern) durch Rich Snippets maximierst.

Google has made a change to the rich result reports for product structured data on December 28, 2021. This means that it is viewable in Google Search Console and may lead to different numbers of entities than before this update was implemented- which could affect your rankings!https://searchengineland.com/google-search-console-products-rich-result-report-error-handling-updated-378082A nice tip from Dan Shure about finding gift keywords which saw a lot of visibility in 2020 and 2021. Adding adjectives like “funny” or “unique” came up with a lot of new mid & long tail keywords opportunities.https://twitter.com/dan_shure/status/1476240334740934665If you were getting a Search Console Emoji Alert, it was a Google bug, so you can ignore it as confirmed by John Mueller on reddit.https://www.reddit.com/r/bigseo/comments/rqrbec/weird_seo_spam_search_console_emoji_alert_lol/SparkToro has a new homepage - Rand asked if anyone has 2 minutes to look at it and let him know any mistakes / issues. If you don't have enough budget for a QA department, this is a great example of how you can get a lot of people looking at something and giving solid feedback.https://twitter.com/randfish/status/1476608277165137921

Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/rich-snippets-without-product-reviews-in-shopifyConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

Today we're going to talk about how to add rich snippets to your website and OWN more real estate on the search results pages that matter most to your company.Rich snippets and rich results stand out on the search results page and can help increase the click-thru rate (CTR) you get from your existing search listings as well as create new opportunities to show up on additional sections of the search results pages.For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

A happy and satisfied customer always tells your success story. Most of the people make their purchase decision after reading positive customer reviews on the web. Hi, I'm Cally, from the International Institute Of Digital Marketing. Let's look at 5 tips on using customer reviews in marketing: 1) Post Customer Reviews on Social Media Platforms Facebook, Instagram, LinkedIn are popular social media platforms for customers to discuss and share their experience or submit reviews related to your products or services. Assemble and influencepositive customer reviews by sharing them on your business social media pages such as Facebook, Twitter, and LinkedIn, etc. 2) Set Your Customer Reviews on Your Homepage According to the research, 86% of customers want to see information about the product and services from real customers. This is a direct, yet powerful approach to give your website visitors a reason to continue discovering your site, and at last, your products and services. 3) Make a Customer Review Page on Your Website To prove the value of your brand and what you have to offer, the best people who can talk about your services are your happy customers. A devoted customer review page on your website is a simple and best way to enable potential customers to understand feedback on your product from existing customers. 4) Share Customer Reviews in Marketing Emails As per research by Unbounce, more than 294 billion emails are sent every day. A common individual gets 72 emails for every day and spends up to 30% of their working day looking at their inboxes. Counting customer reviews in your special marketing emails may urge your customers to make a purchase on your website. 5) Use Customer Reviews in Search Ads These reviews can help show prospects how you measure up to customers' outlooks. Also, new content all the time can help you to get Rich Snippets and Google Seller Ratings, accordingly improving your reflectivity on search indexes. For more information, visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Mike's Links:What Google's FAQ Schema Update Means For Your SEO Strategy - Brodie Clark Consulting - https://brodieclark.com/googles-faq-schema-update/Rich Snippets, including review, how-to, and faq, can be impacted by Google's broad core updates (and other major algorithm updates) - GSQU.com - https://www.gsqi.com/marketing-blog/rich-snippets-impact-google-algorithm-updates/Domino Pizza's Website Violated the Americans With Disabilities Act (ADA)-Robles v. Domino's - Technology & Marketing Law Blog - https://blog.ericgoldman.org/archives/2021/06/domino-pizzas-website-violated-the-americans-with-disabilities-act-ada-robes-v-dominos.htmGoogle My Business for Vacation Rentals (Holiday Homes) - Clearing Up The Confusion - Online Ownership - https://onlineownership.com/google-my-business-for-vacation-rentals-holiday-homes-clearing-up-the-confusion/To Post or Not to Post: 7 Quick Tips for Google Posts - Joy Hawkins - Moz.com - https://moz.com/blog/7-google-posts-tipsMary's Links:Amazon and Google investigated in UK over fake product reviews - CNN.com - https://www.cnn.com/2021/06/25/tech/amazon-google-fake-reviews/index.htmlThe Complete Guide to GMB Attributes for Local SEO - Marshall Nyman - SearchEngineJournal.com - https://www.searchenginejournal.com/local-seo-gmb-attributes-guide/411732/#closeStructuring Your Website's Menu Layout for SEO - MadMangoMarketing.com - https://www.madmangomarketing.com/blog/structuring-your-websites-menu-layout-for-seo#/Vibranium and Other Elements of Local Landing Pages That Actually Convert - Amanda Jordan - LocoMotive.agency - https://locomotive.agency/local-seo/elements-of-local-landing-pages-that-actually-convert/GMB Everywhere - Free Local SEO Tool - GMBEverywhere.com - https://gmbeverywhere.com/Local Search Summit by Whitespark - Summit.Whitespark.ca - https://summit.whitespark.ca/Carrie's Links:How to Influence "Years in Business" in the Local Pack Results - Joy Hawkins - SterlingSky.ca - https://www.sterlingsky.ca/gmb-opening-dates/Google My Business Management 101 - Niki Mosier - BrightLocal.com - https://academy.brightlocal.com/course/google-my-business-management-101Google Local Pack Review Filters Smiley Faces - Spotted by Claire Carlile - reported by Barry at SERoundtable.com - https://www.seroundtable.com/google-local-pack-review-filters-smiley-faces-31645.html

Mike's Links:What Google's FAQ Schema Update Means For Your SEO Strategy - Brodie Clark Consulting - https://brodieclark.com/googles-faq-schema-update/Rich Snippets, including review, how-to, and faq, can be impacted by Google's broad core updates (and other major algorithm updates) - GSQU.com - https://www.gsqi.com/marketing-blog/rich-snippets-impact-google-algorithm-updates/Domino Pizza's Website Violated the Americans With Disabilities Act (ADA)-Robles v. Domino's - Technology & Marketing Law Blog - https://blog.ericgoldman.org/archives/2021/06/domino-pizzas-website-violated-the-americans-with-disabilities-act-ada-robes-v-dominos.htmGoogle My Business for Vacation Rentals (Holiday Homes) - Clearing Up The Confusion - Online Ownership - https://onlineownership.com/google-my-business-for-vacation-rentals-holiday-homes-clearing-up-the-confusion/To Post or Not to Post: 7 Quick Tips for Google Posts - Joy Hawkins - Moz.com - https://moz.com/blog/7-google-posts-tipsMary's Links:Amazon and Google investigated in UK over fake product reviews - CNN.com - https://www.cnn.com/2021/06/25/tech/amazon-google-fake-reviews/index.htmlThe Complete Guide to GMB Attributes for Local SEO - Marshall Nyman - SearchEngineJournal.com - https://www.searchenginejournal.com/local-seo-gmb-attributes-guide/411732/#closeStructuring Your Website's Menu Layout for SEO - MadMangoMarketing.com - https://www.madmangomarketing.com/blog/structuring-your-websites-menu-layout-for-seo#/Vibranium and Other Elements of Local Landing Pages That Actually Convert - Amanda Jordan - LocoMotive.agency - https://locomotive.agency/local-seo/elements-of-local-landing-pages-that-actually-convert/GMB Everywhere - Free Local SEO Tool - GMBEverywhere.com - https://gmbeverywhere.com/Local Search Summit by Whitespark - Summit.Whitespark.ca - https://summit.whitespark.ca/Carrie's Links:How to Influence "Years in Business" in the Local Pack Results - Joy Hawkins - SterlingSky.ca - https://www.sterlingsky.ca/gmb-opening-dates/Google My Business Management 101 - Niki Mosier - BrightLocal.com - https://academy.brightlocal.com/course/google-my-business-management-101Google Local Pack Review Filters Smiley Faces - Spotted by Claire Carlile - reported by Barry at SERoundtable.com - https://www.seroundtable.com/google-local-pack-review-filters-smiley-faces-31645.html

In this episode, you will hear Mark Williams-Cook talking about: The SEMrush IPO: Will they be changing subscription model? DevTools Local Overrides: Improve the performance optimisation feedback loop Rich snippets: Sitewide quality factors impacting site rich snippets Pagespeed insights: Updated to HTTP/2 Shopify hreflang: A new solution for Shopify's hreflang issues You can get the full transcription and links to resources at https://search.withcandour.co.uk

Google möchte kleine Websites möglichst vollständig indexieren. Klappt das nicht, deutet das auf Probleme hin. Die Relevanz von Backlinks von derselben Website kann je nach Kontext unterschiedlich sein. Weitere Themen: Google bezieht die Qualität der gesamten Website ein, wenn es um das Ausspielen von Rich Snippets geht, gute Werte bei den Core Web Vitals ohne relevante Inhalte bringen nichts und: Google wird in der Werbung zukünftig auf Third Party Cookies verzichten.

Hi everyone, this is Digital Abhi, your digital marketing friend and in this podcast episode I am going to discuss what is Technical SEO. And the 9 Ranking Factors for Technical SEO. - The topics discussed in this episode are: (00:00) Intro (00:32) What is Technical SEO? (00:44) Why Technical SEO is important? (01:10) XML Sitemap (01:50) Google Search Console (02:34) Crawlability and Indexability (03:08) Website Architecture (03:22) Mobile Responsiveness (03:48) Structured Data and Rich Snippets (04:18) Dead Pages and Broken Links (04:44) Security of the Website (05:04) Website Loading Speed - What is Technical SEO? As you would have already guessed by the name, it refers to the technical aspects of SEO like site architecture, page speed, broken links, etc. Why is it important? Since it is a part of SEO, so obviously it helps you to rank higher in the search results. But other than that it also helps search engines in understanding the technical aspects of your website. You can use Ubersuggest to analyze the technical factors of your website. - Watch this episode on YouTube: What is Technical SEO? 9 Ranking Factors for Technical SEO - https://youtu.be/KBi--5PcHBI - Links to my Social Profiles: Blog: https://digitalabhi.com/blog/ Instagram: https://instagram.com/digitalabhi_ YouTube: https://youtube.com/c/digitalabhi/ Twitter: https://twitter.com/digitalabhi__ LinkedIn: https://www.linkedin.com/in/digitalabhi0/ Facebook page: https://www.facebook.com/digitalabhi0/ Facebook group: https://www.facebook.com/groups/722817831173075/ Quora: https://www.quora.com/profile/Abhishek-Sharma-4495 - Connect with me socially so that I can help you out there also with queries related to Digital Marketing. Also, stay tuned to Digital Abhi for more content related to Digital Marketing. #digitalabhi #digitalmarketing #digitalmarketingpodcast --- Send in a voice message: https://anchor.fm/digitalabhi/message Support this podcast: https://anchor.fm/digitalabhi/support

Martha and Mark van Berkel of SchemaApp join Bill Slawski and Terry Van Horne for a discussion on Structured Data and Rich Snippets. Checkout the video!

✏️ Deja tu comentarioNos marcamos una entrevista a Sofía Calle, toda una experta SEO que nos contará cómo trabaja el posicionamiento en Google y responderá a nuestras (y vuestras preguntas). Novedades Arrancamos el escueto bloque de novedades de hoy con malas noticias para el sector de DJ para bodas. En vista de los acontecimientos, Elías ha asistido a una reunión virtual de proveedores para intentar mantener la llama del negocio con la esperanza de que pronto acabe esta mala época. https://djelias.es/blog/aplazar-boda-coronavirus/Artículo donde Elías habla sobre los problemas surgidos en este sector En el ámbito profesional de WordPress, Elías nos habla de su mastermind semanal donde parece que ha logrado rediseñar su TimeBlocking para encajar mejor todas sus actividades. Un newsletter enviado con cierta actividad y ClickUp añadido a su lista de herramientas con enlaces de afiliado. Además, Elías nos promete estar formándose en Google Analytics, algo que implica casi un aprendizaje constante ya que como nos recuerda Sofía Calle, la interfaz y funciones ha vuelto a cambiar en su última versión. https://www.youtube.com/watch?v=RhS85WQiBLUAsí es la interfaz del nuevo Google Analytics Yannick ha publicado un nuevo vídeo de su curso de realización de páginas web para alquiler de coches de lujo. En esta ocasión diseña el Listing Item, es decir, el elemento que muestra las fichas de coches en los listados, categorías, etc. Un sencillo vídeo pero que incluye algunos trucos como posicionamiento absoluto de elementos o márgenes negativos. https://lamaquinadelbranding.com/disenando-el-listing-item-de-los-coches-delujo/ También os dejamos por aquí el nuevo vídeo para el canal de YouTube de La Máquina del Branding donde Yannick nos expone 2 formas de realizar presupuestos basadas en el nivel de complejidad (y de inversión inicial) con la que queramos sacar a la luz la primera versión del negocio. https://www.youtube.com/watch?v=yBdzFjug-Yc Hablando de SEO con Sofía Calle Nos metemos de lleno en la entrevista con una gran profesional del SEO, Sofía Calle. Estas han sido las preguntas: ¿Quién eres y cómo has llegado al mundo del SEO?El SEO es una palabra demasiado pequeña para todo lo que puede abarcar. Por norma general, ¿crees que 1 sola persona (jornada de 8 horas) puede dar a basto para realizar el SEO de un negocio? ¿o bien es necesario un equipo? ¿Cuántas personas como mínimo crees que un negocio (por ejemplo tienda online de ropa) debería contratar?¿Cuáles son las peculiaridades de hacer SEO local? Siempre he posicionado contenido global y no tengo ni idea de cuáles son las diferencias.Para todos aquellos emprendedores, que están comenzando ellos solos con el negocio y quieran hacer algo de SEO, teniendo en cuenta que solo puedan dedicar unas pocas horas a la semana a ello, ¿En qué les recomendarías invertir el tiempo? In page de toda su web, solo compras de enlaces y offpage, "todo" pero solo de 1 o 2 url de la web…¿Qué herramienta usas o sugieres para cada fase o tarea del SEO? ¿O quizás es mejor una herramienta "todo en uno"? En tal caso, ¿cuál recomendarías?En Negocios y WordPress hablamos mucho de presupuestos web. Existen muchas maneras de gestionarlo y de calcular el precio para un proyecto. Pero ¿y en SEO? ¿Cómo realizas un presupuesto? ¿Qué factores influyen en el precio? ¿Es posible prever el trabajo antes de hacerlo? Enlaces SEMrush - Plataforma de gestión de visibilidad onlineKiwosan, tu suite de herramientas SEO por 20€ / mesKeyWord SurferAnswerThePublic

What's all this buzz about rich snippets? Well, this is what separates a good blogger from good SEO. Here are some of the easiest tips to optimize your current blogs and articles to get featured in Google rich snippets. .You can reach out to me on.Info@seosingh.in . .Instagram: http://instagram.com/instaakaran/ . .Dropping daily SEO tips on: .Linkedin: https://www.linkedin.com/in/ishmeet2/ .. https://www.facebook.com/seosinghshow/

Podcast patrocinado por SEOWarriors: bit.ly/SWSEOdesdeCero En este nuevo episodio hablo de los Datos Estructurados, de Schema, de Rich Snippets... ¡Te cuento qué son los Datos Estructurados y Schema, qué tipos hay, cómo pueden ayudar al SEO, cómo se crean, te digo plugins gratis y de pago, algún truquito, cómo analizar el rendimiento en Search Console y más! SEOdesdeCero forma parte de Redcast, la red de podcasts en español del mundo digital. Notas del episodio: https://alexserrano.es/ep-18/

Search Engine Optimization (SEO) is one of the most overlooked department/team in the organization. Sometimes the question even goes like this - I already have a marketer, why would I have to hire an SEO person.So, we wanted to pitch in some insights from our learnings and why SEO plays a key role in the marketing department.Show Notes[2:11] Why do you need an SEO person in the team?[5:30] How SEO has evolved since 2010?[9:12] How to structure a homepage for SEO?[11:09] What is a Product Detail Page (PDP) and what kind of content will bring in better conversion.[14:18] Why do you need unique content for your landing pages and what are some of the tools?[16:10] How proper images and videos can help you to rank better.[19:35] What is on-page optimization?[24:26] How a 1 or 2-second increase in website load time will hurt your conversion rate and why do you need to focus on the performance?[26:50] What is Rich Snippets?[32:00] Why you shouldn’t stop doing SEO activities, just because you’re ranked on Google’s first page.[32:27] How to drive traffic and off-page optimization.[35:45] Does the B2B website need reviews?[38:29] Important SEO things to consider during migration or re-platforming.Show References and LinksSEMrushAhrefsKeyword.ioScreaming FrogSEOquakeSEO MinionGrammarlyDriven: Ecommerce at Work HomeWant us to address one of your biggest challenges? Please feel free to send us an email to podcast@dckap.com and we will cover them on our next episode.

Brugen af schema markup og struktureret data er heldigvis en del af mange webshops og Wordpress løsninger. Men alt for få udnytter det fulde potentiale og i enkelte nicher udnyttes det så meget, at det bliver direkte misbrugt. I dagens podcast taler Anders og Mikael om, hvilke Rich Snippets, der findes, og hvordan man skal huske at få struktureret sine data.

What is a rich snippet?  Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page. However, the major search engines have taken this a step further, and now use this markup to present richer search results, enabling users to more easily find the information they are looking for. Sounds kind of geeky, right?  Well Lorraine and Sam break it down so it makes sense to all the non-techies in our audience. 

En el episodio 204 de WordPress Semanal respondo dudas sobre la diferencia entre tamaño y dimensión de imágenes (WPO), qué seguridad implementar en webs de clientes, cómo ver la versión AMP de tu web, qué hacer con themes no mantenidos y si se pueden forzar los rich snippets. . Escuchar en iTunes Escuchar en iVoox […] La entrada 204 | Peso vs Dimensión de imágenes, seguridad para clientes, comprobar AMP, lidiar con clientes, forzar rich snippets es una artículo de Gonzalo Navarro.

Get this week's Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, Google updates and insider tips to circulate round your team to keep them informed. What's in the news this week? Well... Google has announced that the way it values links for SEO is to change, the search engine is also moving to a 100% focus on mobile first indexing, and FAQ markup guidelines are changing. Plus, there is a new lighthouse extension for Firefox users and more capabilities have been added to Rich Snippets. ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

Google tager mere og mere plads i SERP med Google Ads og deres Rich Snippets. Arbejder du med affiliate via SEO, så skal du ikke kun lægge mærke til ændringerne, men også begynde at tænke over, hvordan du ellers kan tiltrække trafik. Tendensen er klar, så det hjælper ikke at håbe, det går væk. Heldigvis er der flere mulige løsninger derude.

Tyler and Shelby discuss Google's new desktop search redesign and how webpages with featured snippets no longer appear twice on the first page of organic search results. They also talk about how Spotify is engaging its users with playlists for pets and tips for creating successful Youtube videos.

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. TOPIC 0:16 New Product Based Reporting inside Google Search Console 1:16 Bug Inside Search Console - which meant that between November 14th and 19th image click and CTR data was lost - Has Now Been Fixed. 2:23 Rich Answers and Image Carousels are showing up more and more in mobile SERPs study shows 2:50 What Does This Mean for Mobile SEO? 4:16 Google is showing Comparison Ads for Car Rental Prices. 5:09 New Feature Allows You to Follow Local Guides on peoples' GMB profiles. ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

¿Quieres saber cómo atraer a los clientes que se encuentran cerca de tu negocio? ¿Te preguntas cómo aparecer en la posición 0 de Google junto a elementos como fotografías, mapas y similares? En este episodio te damos unas pistas para que sepas cómo puedes lograrlo y cuáles son los pasos. En nuestro Blog, podrás encontrar la transcripción de este episodio y los enlaces a las herramientas comentadas en él. https://industria-web.es/crear-una-web/seo-local/

Here's how to get Rich Snippets using Microdata or JSON-LD on your pages.

SEO-Texte sind schon lange keine gute Idee mehr. Doch auch das Entfernen solcher Texte, wenn sie schon eingebunden sind, kann zum Risiko werden. Darauf lässt zumindest eine Fallstudie schließen. Außerdem gab es folgende Themen in dieser Woche: Weitere vermutete Google-Updates, Mixed Content kann zukünftig zu Crawling-Problemen führen, wieder Datenprobleme in der Google Search Console, darf man Google andere URLs ausspielen als den Nutzern, Google Search Console zeigt jetzt auch Leistungsdaten zu Rich Snippets für Produkte.

Would adding FAQs along with rich snippet markup help or hurt SEO traffic on a niche website? I wanted to find out. 4 months ago I added FAQ rich snippets along with new FAQ sections to 59 articles on one of my niche sites. I let it sit and recently crunched the numbers to see whether traffic to those articles increased, decreased or stayed the same. Find out here.Read the case study: Click hereToday's sponsor: Ezoic

Google Search went Sesame Street on us by announcing its latest Algorithm update last week. This update is going to impact 1 in 10 searches, and it is rolling out now. Why is it important? This is the second major update in five years since RankBrain. The emphasis on this update is on improving machine learning. Search results are being broken down to understand the deeper meaning that’s conveyed through natural language processing (NLP). How can I get to page one? Like many updates from Google, this is one of the hundreds of factors that evaluates a Search result. Google is mostly a text-based machine, and continuing to invest in your content will yield results for years to come. Where is Google going with this update? It’s hard to predict the future, but this is impacting “Rich Snippets” which map back to how voice searches work. If the results improve on text-based searches, the impact will be felt on voice searches in the near-term.

En este episodio repasamos novedades de Elementor 2.7, hablaremos de la gestión de nuevos servicios de consultoría y de los proyectos de Dj Elias. Pero como siempre, también os traeremos un montonazo de novedades relacionadas con WordPress. ¡Comenzamos! No queremos empezar este episodio sin recordaros que podéis echarnos un voto en la web de los Precios iVoox a la Audiencia 2019.Origen

Ecco come ottenere i Rich Snippets usando Microdata o JSON-LD nelle tue pagine.

3 SEO Tipps + 3 Google Ads Antworten für Smart Bidding. Das gibt es in dieser Folge. Aber nicht irgendwelch Bla Bla SEO Tipps, sondern wirklich was zum umsetzen. FAQ durch Rich Snippets, Interne Verlinkungen und Links auf Wettbewerber als Rankingfaktor und Verweildauer durch entführte Videos. So geht Suchmaschinenoptimierung 2019! Als Special beantworten wir diese 3 Google Ads Fragen: Ntzt Ihr bevorzugt Smart Bidding-Strategien oder macht Ihr lieber alles "von Hand"? Für Smart Bidding-Nutzer: Welche Keyword-Optionen? Google empfiehlt broad match. Das ist nunmal, naja, ziemlich broad mit großer Streuung eben. Suchanfragenbericht: Ich bekomme dort immer andere Impression-Zahlen als die Anzeigengruppe tatsächlich bekommen hat. Meistens werden dort weniger Impressions als in der AG angezeigt. Kann mir das einer erklären? Hier die Links für Rich Snippets SEO und der Livestream: https://www.youtube.com/watch?v=zRf4nAIUoAM https://search.google.com/test/rich-results https://technicalseo.com/tools/schema-markup-generator/

►Marketinghope: https://marketinghope.net/►SEO Content, Foren Links & Outreach Links: https://marketinghope.net/seolab/►Die Marketinghope SEO Community: https://www.facebook.com/groups/marketinghope/—Show Notes:[00:08] Intro[01:37] Dennis stellt sich vor[05:17] Dennis ersten Anfänge im Affiliate Marketing[06:46] Wie geht Dennis beim Aufbau einer neuen Nischenseite vor[09:10] Nur "Money-Intent" Artikel oder auch "Informative" Artikelauf Affiliate Seiten schreiben?[10:20] Dennis Meinung zu Competitor Analysen[11:40] Produktbezogene Seiten aufbauen oder ganze Themen abgreifen?[12:55] Long Tail Keywords Dominierung[15:08] Unterschiedliche Nischen oder alle Seiten in einer Nische?[18:20] 80/20 Prinzip bei der On Page Optimierung [20:40] Schema Markup & Rich Snippets[22:18] Die besten Silos für seine Seite erstellen & interne Verlinkungen[30:10] Affiliate Seiten alleine betreiben oder mit Partner? Skalierung durch Systeme![32:45] Wieso Dennis nun doch Linkbuilding auf seinen Seiten betreibt[36:05] Analytics für Nischenseiten[37:38] Das kann Dennis dir mitgeben, wenn du neu mit Nischenseiten anfängst[42:30] So wird Dennis seine Affiliate Business skalieren[46:00] Conversion Rate Optimierung[47:26] Dennis letztes Wort[48:08] Outro—Erwähnte Tools & Ressourcen:4-Hour-Work-Week: https://www.goodreads.com/book/show/368593.The_4_Hour_WorkweekAdvanced Ads: https://wpadvancedads.com/Ahrefs: https://ahrefs.com/Semrush: https://www.semrush.com/Safetydetective: https://www.safetydetective.com/—Weitere Playlists:Marketinghope SEO Tutorials: https://www.youtube.com/playlist?list=PL_v5LFkdKNPuVsuWSIWypZZ06ctBqxJsBMarketinghope Podcast: https://www.youtube.com/playlist?list=PL_v5LFkdKNPtst_tn-nNCJ78nZ0K6lR5fMarketinghope Community Projekt: https://www.youtube.com/playlist?list=PL_v5LFkdKNPt9CFKAASpokjPeUiGd_Tx3Marketinghope SEO Audits: https://www.youtube.com/playlist?list=PL_v5LFkdKNPsdqD6M0k-foy3Z3nZZV4as—►Hier kannst du mich abonnieren: https://www.youtube.com/channel/UCLiYL3I6ZQThiWqSQjZOyKw?sub_confirmation=1

Hoy hablamos de que son los Rich Snippets y cómo nos ayudan a posicionar mejor en Google al destacar entre los demás resultados. Accede al contenido completo de Qué son los rich snippets y cómo nos ayudan en Pampua.

Hvad er Rich Snippets? - Det bliver afdækket i dagens episode af SEO Ordbogen for begyndere.Support the show (https://www.patreon.com/simonelkjaer)

Bienvenidos a otro episodio de Negocios y WordPress, vuestro podcast semanal que reúne consejos y experiencias de nuestros protagonistas: Elías Gómez y Yannick García. Hoy tenemos un episodio dedicado al podcasting en WordPress. No han pasado muchos días desde la grabación del último episodio así que no tenemos demasiadas novedades. Tiempo que compensaremos más tarde con un tema central muy bien...Origen

In diesem SEO-Podcast geht es darum, welche SEO News 2019 im Januar aktuell sind und worüber die Szene gerade diskutiert. Beispielsweise geht es darum, ob Seiten deindexiert werden können, wenn sie unverständliche Linkstrukturen aufweisen oder auch darüber, wie man PBNs auch für 2019 gewinnbringend einsetzt.Hier sind die LinksGoogle Dokument: https://services.google.com/fh/files/events/pdf_retail_ux_playbook.pdfDie neuen Rich Snippets: https://webmasters.googleblog.com/2018/12/rich-results-expands-for-question.html

So in this episode you will learn about the google rich snippets, how it works , is it important in seo or not ? And how to implement it , The article link : about rich snippets and how to implement it click there and you can read from my blog also https://www.rajukhadka.com/google-rich-snippets/

Was ist der Unterschied zwischen Rich Snippets und Featured Snippets? Wie sehen diese besonderen SERP Snippets aus? In der 228. Folge von #SEODRIVEN gehe ich auf die verschiedenen Formen von Rich Snippets und Featured Snippets ein und zeige Beispiele. Außerdem erkläre ich, wie man diese Hervorhebungen in den Google Ergebnissen erreicht und zeige im Rich Snippet Testing Tool von Google die Umsetzung anhand von strukturierten Daten in JSON-LD oder Microdata. Optimierst Du Deine Seiten, um Rich Snippets oder Featured Snippets in den Google SERPs zu erhalten? DEIN SEO CHECK KOSTENLOS: Wenn Du kostenlose SEO Tipps für Deine Website haben möchtest, dann reiche jetzt Deine Domain ein unter: https://digitaleffects.de/seocheck/ Über SEO-Driven: In SEO-Driven gebe ich, Christian B. Schmidt, praktische Tipps und erkläre die Erfolgsfaktoren in SEO und Online Marketing. Hier findest Du alle Folgen: https://www.cbschmidt.de/podcast/ Über Christian B. Schmidt: Ich optimiere seit 1998 Websites, berate seit 2005 Unternehmen im Online Marketing und gründete 2010 die SEO Agentur Digitaleffects. Mehr über mich findest Du hier: https://digitaleffects.de/ueber-uns/cbs-christian-b-schmidt/ Mehr von mir im Netz: https://www.facebook.com/cbschmidt.de/ https://youtube.com/subscription_center?add_user=cbschmidtde https://twitter.com/cbschmidt https://www.instagram.com/cbschmidt/ https://www.xing.com/profile/ChristianB_Schmidt https://www.linkedin.com/in/cbschmidt Vollständiges Impressum: https://digitaleffects.de/impressum/ Folge direkt herunterladen

#valerievshow !!! Episode 1, Give Me Your Marketing Keys, I'm Taking Over! Meow. Website spotlight, SEO 2018, FB Changes are Awesome, Rich Snippets, and Voice Search. Don't Miss This! #homecare #homehealthcare #homecaremarketing No, I do not know why my head is so small.

Check out all the posts on the site at: https://www.digitaleer.com/seo-this-w... With a new year comes a fresh start to the SEO This Week show. We talk about some new articles that peaked my interest this week and hopefully, we can start getting some regular guests on the show to break up some of the conversation. Thanks for listening and watching, please don't forget to subscribe.

We take you for a ride on our spaceship to the far corners of the galaxy today! Asteroids & meteors, Storm Troopers & Star Trekkers! All are welcome on the USS Ogre!   Bring on the topics! 0:03:10: Rich Snippets 0:06:07: The Librarians, Season 4 0:19:24: Giant Prehistoric Penguins 0:25:32: Quentin Tarantino Rated R Star Trek Film 0:28:59: Geminid Meteor Shower 0:31:50: Rocketbook Wave Smart Notebook 0:33:34: King of Random Invisible Ink 0:35:20: Trooper TK-421 0:40:11: Oumuamua Asteroid 0:45:09: Marvel & Stitcher Introducing New Wolverine Scripted Podcast 0:46:19: Castlevania on Netflix 0:49:23: Big Mood - Grumpy Old Rem & Brandon 0:57:45: Disney / 21st Century Fox Purchase 1:04:14: SDCC Wins Suit Against SLCC Over Use of "Comic-Con" Term Links for days! The Librarians, Season 4:  Giant Prehistoric Penguins: Quentin Tarantino - Star Trek:  Geminid Meteor Shower:  Rocketbook Wave Smart Notebook:  King of Random - Invisible Ink:  Trooper TK-421 Love Affair:  Oumuamua Asteroid:  Wolverine Serial Podcast:  Disney / 21st Century Fox buyout: I've lost the bleeps, the sweeps, and the creeps! Interested in writing geek-centric articles? Got a fever to let your inner writer out? Email us with an article to be published for thousands of readers to see! Also visit the bazaar! http://www.duelingogres.com/bazaar-dueling-ogres-store/ SMASH ALL THOSE LIKES AND SHARES AND SUBSCRIBES FOREVER! They help us stay alive one more day! Literally, there are larger ogres over us. They're ruthless and terrifying. We cry tears of blood! CALL or TEXT us so we can play/read your question on air @ !! (Intro uses the "" track by Kevin Macleod (). Licensed under . Outtro: , licensed under .) [widget id="text-6"

Everyone wants better ranking but that's not really what they want. Stores want more traffic. They want that because it leads to sales. Sales is what really matters. All of SEO is just a marketing channel to get more visitors who turn into customers. The main FIX for SEO is better rankings What if there was a way to get more sales with the existing rankings you already have? How? By convincing more searchers to click on your search listings. More clicks == more traffic == more sales. What we're talking about today is a search enhancement in Google called Rich Snippets, specifically Product Rich Snippets. They enhance your existing search results with more data and pixels. Eric Davis joins us today to walk us through it in easy to understand terms. Eric is founder of Little Stream Software, which helps Shopify entrepreneurs customize their Shopify stores using public and private Shopify Apps. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: Why we should invest in structured data What structured data does How it affects your appearance in search results When and why Google might rewrite your title and descriptions What Google's motivations are Which rich snippets are available to help you sell more When you may not want to use semantic markup And how to test for it and use it in your store today How to get in touch with Eric for a free review of your structured data Links Mentioned: Newsletter: Eric's Daily Shopify Tips Google Structured Data Testing Tool App: JSON-LD for SEO Article: Uncover all of your Shopify store's rich snippets with this one search Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Full Transcript: Kurt Elster: Recording from Ethercycle Headquarters outside Chicago, this is the unofficial Shopify Podcast and I'm your host Kurt Elster. Today, let's take a little trip down memory lane. I recall we were doing a lot of just web development, front end development stuff, really exciting, back in say 2012. That feels like a lifetime ago already, maybe 2011. There was a lot of talk about this thing called semantic data or structured HTML or structured data, semantic HTML. Basically, the World Wide Web consortium who makes these standards that we used to development websites came up with whole bunch of fun HTML tags to try and describe the content of a site to robots essentially for Google's benefit. We would wrap our content in these fancy tags and then ideally Google would understand, “This is what this stuff does,” or what this is about. In theory, we would all go along with it, because by implementing this, by going through the effort of adding in this extra code to describe your page to Google, you would get more relevant results, more relevant search queries, better qualified traffic. There's a whole host of reasons to do it. It was really exciting. We're going to have structure data for just about everything you could come up with. It never really went anywhere. For two reasons, there's a lot of work for people and because Google got much better at figuring out what it was looking at. It did survive in one vertical and that's ecommerce. They still have this stuff for reviews and for product data. It's still out there. Where you've got these extra HTML tags that are going tell Google when it looks at a product page, “This is what's on here.” Then it could do all kinds of cool stuff with that data. We've got, ideally, this great SEO benefit and opportunity from this fairly straightforward technical thing that we can implement in Shopify themes. Why would we do it and why do we engage in SEO or even talk about this or mess with it? Well, it's because everybody, every store owner wants better rankings. Isn't that really what they want? What they want is more traffic to the store? Well, do you really want more traffic? No. You want more sales, sales is what really matters. All of SEO is just a marketing channel to get more visitors who turn into customers. The main fix for SEO is better rankings, but what if we could get more sales with existing rankings you already have, so we don't have to mess with getting more backlinks or trying to con Google into pushing our rankings up. Well, using this rich snippet data, in theory, we could get more qualified traffic and increase our click-through rate. There's one issue here, I don't entirely understand the concept. There's a lot of nuance in this, so I have brought our friend back who's been on the show before, Eric Davis. He was here almost exactly a year ago talking about his suite of Shopify apps. He has a new one that does exactly this, that adds this structure data to your Shopify store. Eric is joining us. He is the founder of Little Stream Software, which help Shopify entrepreneurs customize their Shopify store using public and private Shopify apps. The guy is a development guru, but what I like about him is he's a renaissance man. He's got development skills and he understands this technical SEO and he definitely understands the importance of marketing. He even produces a wonderful weekly newsletter for Shopify stores that you should subscribe too. I subscribe to it. I'm going to include it in the show notes for you. Eric. Thank you for joining us. Eric Davis: Thanks for having me Kurt. Kurt Elster: My pleasure. All right, a little long on the intro that time for me. I apologize for being a bit long-winded. It's a technical issue and I wanted to get people engaged and interested as to why we're talking about this. Tell me, what are we talking about? Eric Davis: I think you covered it pretty well. Structure data, rich snippets, the whole point of that is getting more traffic or more sales to your store. It's funny, because I actually have customers who will buy one of my apps. They'll email me like, “Hey, I bought your app, it's going to give me more sales, but I don't know what the heck it does, can you check it for me?” There's knowledge on this topic, but it's very technical and most stores, even if you're slightly in a technical bid a little bit like you've done some theme work. This is way beyond. I was talking about standards, how web stuff works, how search publish works. Kurt Elster: Right and to be clear. The implementation itself is not that complicated. It's the concepts around it and making sure it's actually working. Eric Davis: Exactly, yeah. It's one of those things where when it works, it's like, “That's pretty simple, I understand it,” but getting all the bits to point the right way and not screw up, that's the hard part. I mean like you said, it's almost every store owner I talk to; they want more traffic from SEO if they're using it as a channel. They want more traffic. That almost always is sold to them from SEO consultants as you need better rankings, you need to get these keywords and you do keyword analysis like some jargon, jargon, jargon. Really, the end goals, the store owner just needs more people coming to their store that are qualified and want to buy their products that end up buying their products like its ecommerce 101 stuff. The interesting thing is structure data and what I call search enhancements that Google does like rich snippets. That's one really good way to get this without like fighting, incline everyone for better rankings in the search results. Kurt Elster: Okay. The pitch here, the idea is you've got an existing store. We're already ranking for something in Google, but we're not necessarily number one, two or three. If we implement this technology into our Shopify theme, then it's going to do what? Eric Davis: What happens is, let's assume you put the data in right, you do the few technical bits. Google reveals your site, analyzes it. It says, “Thumbs up you're doing the right stuff.” Google will change how your search results appear. Let's say your result number four in the search results. Instead of looking like everyone else, you can get say like these orange stars. Let's say like five out of five, so like a 128 people reviewed it. It might show a price or a price range. You have a line of shirts that will show $10 to $30 dollars, it will say if it's in stock or if it's out of stock. The big thing from a UX design point of view is this is your same search listing. You just got all these extra data. If you look at the pages, just a bunch of pixels, your search result, even if it's number four, has more pixels than number one. Especially if you get the review stars in there, which are orange, Google's page doesn't have a lot of color other than the logo. Having orange on a page that's mostly white and blue, it's like, boom, there's your call to action. I've heard of stories that are ranked like four for seventh, getting more traffic than the first search result. Kurt Elster: Okay, so it sounds really cool. We've got the standard search listing is just title and then description. If we're lucky, we have optimized our meta description and Google chose to do it, chose to show it. It's because they don't necessarily do it. Eric Davis: Yeah. Kurt Elster: If found, if you over optimize page title and description, sometimes Google will mess with you and they will rewrite both of those things as they see fit. Eric Davis: Yeah and actually if we write those based on your queries. If you have it prefect and working perfect for a brand query, if it's more detailed like, “I want to buy something, something,” if Google decides that there's other data on the page that is more relevant to the actual search term from that one user, they will rewrite what's your description and title looks like on the fly. I had one customer where he had a screen shot of a search results, the title and what was highlighted in the content weren't even on his page at all. They weren't even on his site. Google rerouted and reworded it and he changed the search result on that search. Kurt Elster: Okay. Eric Davis: Yeah. Kurt Elster: I knew it was happening. I didn't realize to what extent or why. You're right, it has not occurred to me that it's based on the search query, because ultimately, all Google wants is, just same as you, they want a good customer experience. For them, it's, “Hey, the person is asking us a question, let's get them to the right answer. The best answer as fast as possible.” That's what they're looking for. They're including experience and part of that. Eric Davis: Yeah. Kurt Elster: The structure data is going to help- Eric Davis: They want the best query and they also want you, the searcher to be satisfied with it, because Google will track if someone comes to your site and it comes right back with the “back” button and goes somewhere else. They track that data. They know if you have a great meta description that gives you a great listing, but when they go there and they bounce right away, Google will take that as a factor. They want people to go to a place and be happy and satisfied with the store and basically never come back to Google for that search again. Kurt Elster: Okay. I search for something; Google might rewrite my title and description to match the query. If I'm lucky, the person clicks through. Then if they land in the sight and it didn't match, it didn't meet their expectation based on the page title and description or it didn't answer their original query, they're going to click “back” in Google, because you're probably running Google Analytics on your site. Google is certainly running analytics on their own site. They see when that person clicks “back” and ends up back on Google. I was saying, “Your biggest enemy isn't a competitor, it's the “back” button.” This is even more reason to believe that's the case. Then Google knows if it happens a couple of times, they'll know, all right, this is the wrong result to give for that query. Cool, okay. This is ideally where now, because we've described this data to Google, we'll have more qualified traffic, we also get a much bigger search listing. It's got more screen real estate. It's got a different color, so it really pops and stands out. Even if we're not number one through three, that top box, it's still very likely that we could possibly beat out one through three if they don't have the structure data showing or the rich snippet as they say. Then it's going to help qualify the traffic better. If they were giving them more info upfront, they become that much more likely to click “back” and further hurt our search ranking, correct? Eric Davis: Exactly. Yeah. For example, I'll put it in the show notes, but one day I just searched for red flannel shirts, because I just wanted some product that everyone knows. I have a screenshot of the actual results I got. The first, we got two hits from Target, Forever 21, Amazon and JCPenney, so the top results. You don't have to know much about SEO to look at that and say the fourth result from Amazon is the best looking result. The other ones are like category or collection results or there's no data there, but the Amazon, I can see it's rated to 3.5 stars, 780 reviews. I see they have different sizes. Rich snippets, especially if your market doesn't have it, if your competitors don't have them, can be really, really powerful. Another interesting aspect to them is even if all your competitors have rich snippets and you're just basically trying to meet them. If you see 10 different listings from 10 different companies for a product and it all shows they're all out of stock or they have a price of $300 or $400. If your listing is in there with a lower price or better reviews or something else, you might actually let the searcher, your potential customer do a price comparison without even leaving the search results. They would look at it and be like, “This person is a little surprised with the best reviews,” or whatever their criteria is, maybe it's a product that's out of stock and want to separate your store. They're going to come to your store primed to buy and just basically click to your store, click the buy button, checkout and done. We're talking about 30, 60 seconds on your site have purchased that right there. Kurt Elster: To be clear, this is still organic search. I don't have to pay anything to Google for this? Eric Davis: Correct. Kurt Elster: Awesome. Eric Davis: Yeah, this is all organic and just because Google screwed up on the name. Honestly, these are called the rich snippets. There's another thing called rich cards, which they're not available for products, but you will see them for recipes especially on mobile for like news items. They're on a carousel up top, but they use the same data, but they're not for products. Kurt Elster: They're probably like answering queries. Eric Davis: Yeah. It almost looks like it in the product listing and ads, the actual page Google thing where it looks like it's product rich cards, but that's a paid thing. People get it confused, because Google is I think playing with the names and trying to get people to buy ads for products. Rich snippets, well, we're talking about structure data. This is organic stuff. Google doesn't give it to everyone, but most stores I've seen and worked with get it when you have the data right. These benefits are free. They're on your site as long as your data is still there, as long as your data is correct too. Kurt Elster: Yeah. Eric Davis: It's pretty easy. Kurt Elster: Google, they want a good experience for the searcher, so it's in their best results to show this stuff. They just need you to actually set it up in your theme. Eric Davis: Exactly. Kurt Elster: Is this different from Google Answers? Eric Davis: Yeah, this is completely different. Kurt Elster: All right. Yeah, right. What gets confusing is all the different nomenclature. To recap, if the thing that you'd have to put into the code of your website, into your Shopify theme is called structure data, correct? Eric Davis: Yeah. Kurt Elster: All right. Eric Davis: Yeah. That data like you said it's top of the show. That helps identify what parts of the page. This is a page about a product. Here's the data, the product price, the description. They're called offers to like variants, what different types of products here. That's for rich snippets, but Google will also use that for other things like the answers for what's called sitelink search, what that they call they like their business knowledge [structurally 00:14:04], once you give that data to Google that goes into a bunch of different places too. That and all of that other stuff is very murky in like Google secret sauce. The rich snippets are pretty much pretty good A to B to C almost direct result. Kurt Elster: Okay. Down the road, there's no reason not to do it. We're future proofing our site, because there may be new features that Google adds down the road. We seem to be doing more and more of this Google Answer stuff. Eric Davis: That's right. Kurt Elster: When I say Google Answer as an example, if you type in who is Lady Gaga, the first result is not a result, it's a box with a quote that they think answers the question. It's got info from biography.com and Wikipedia where it's trying to give you a faster result. Eric Davis: Exactly. Kurt Elster: Some of those queries I know they do manually, some of it may be on rich snippet data. It's cool. The thing it shows in the product listing in my search listing, those features are rich snippets, correct? Eric Davis: Correct. Kurt Elster: All right and then to run through the rich snippets that it can add, the most basic is sitelinks where it's going to show internal links that links to other pages internally on your site. We've seen an example where it shows the reviews and will show that screenshot in the show notes where you could see the reviews on the product, which is cool. The third one, it could show variants like sizes. Eric Davis: Yeah, I see some of those. Kurt Elster: I've never seen that, that's cool. Eric Davis: Yeah, there's another one I saw. I looked at the data on the page and I think it was like a manual thing, they Google Plus them, because it was like it's from REI. Kurt Elster: Okay. Eric Davis: Some popular large company. It actually showed product attributes. Price and all that like people can get, but it actually had the listing. Then there's another probably another two lines-ish of text underneath it. That was like four bullet points and two columns. I think it was jacket, what the material is made out off, the sizing like what extra large, large that sort of thing and a few other things. Actually, I've never seen that on any other site, except for like a travel result, which actually use emojis, which was interesting. Yeah, you can get some product details, product attributes coming up too. That might be a new thing. It might be like only higher insights will get that manually, but yeah. Kurt Elster: Okay. I found a good example of one. I searched YETI Cooler, very popular product. I figure that would come up with something. Sure enough, first result is the brand store. Yeah, it's yeti.com and it has a bunch of the sitelinks under it. Then the second result is REI and it has this rich snippet data in here where bright orange, it's got five stars. It says rating 4.9, 1,377 reviews, $350 in stock. It's got reviews, price and availability. Eric Davis: Yeah. Kurt Elster: Super cool. Eric Davis: Yeah. Kurt Elster: I don't have to say anything for this. Let me ask the devil's advocate question, is there any reason I wouldn't want to set up rich snippet data in my store for semantic markups, sorry? Eric Davis: One customer shared a really good point of it. I ended up talking through it in a week. He went ahead and did it, but he didn't want his prices available publicly. He wanted them. He was doing a wholesale thing. He wanted to have availability and review shown, but not prices just due to the way that the structure data like the more technical aspects work. He couldn't do that. Prices are required for the products. We were going to try to do something different, whereas just reviews coming through, but we heated up saying, “You know what? I'll just show the actual retail price and then when people create an account and are approved for membership and all that, that's when I'll show the actual price instead of the retail one.” There really isn't any other reason other than you don't want SEO or organic traffic as a channel. If you're getting everything from social or just paid traffic, it might not be worth the few hours it takes to set this up. It's one of those, if you get any kind of traffic from SEO like it's just nice to have. Kurt Elster: Okay, I am sold on this. I love it. Tell me what I got to do to get it into my store. All right, I want to do it. What's the next step? Eric Davis: The good news is you might already have it in the store. I think Shopify has a requirement on their themes that all themes have to have structure data. Now that's the bar. The problem is that bar is way too low. Without exaggerating, at least a hundred stores, probably 200 or 300. Almost every one of them, their theme has some structure data, but it either has errors. It is missing information like a product description, something kind of important or they flat out don't have anything or it's missing the products that might have stuff about this is the website or this is the breadcrumb category navigation. It doesn't have details of the product. Kurt Elster: Sorry, let me another devil's advocate question. If set my rich snippet or my semantic, what's the correct term for this? Eric Davis: Structure data. Kurt Elster: Structure data, okay. Eric Davis: This is like the modern- Kurt Elster: Okay, structure data. This is why it's confusing. It's harder. I don't even know what phrase to use when I'm searching for it. Clients, asked me about it. They're like, “You know the thing in the search listing?” I'm like, “Yeah, because there's no good way to describe this.” All right, so semantic data; is there any risks to setting it up and then mostly I screwed up where I've got blank fields or something misattributed, is that a risk or would Google just ignore it? Eric Davis: There's two big risk with it. The first one is the most common one and that's, you're missing a key value, like I said, price is required. Price also has to be formatted a certain way. If you're missing a field and I guess you're linked to Google's tool, which will tell you if there's errors. If you're missing a field, Google just flat out ignores that data. If you're missing the price on a product, Google just ignores that product and doesn't consider that paste you have the product structure data. Kurt Elster: Okay. Eric Davis: Sometimes price is a weird one, because structure data is just spaghetti in general across the entire internet. It's just bad. Kurt Elster: Spaghetti code being a developer term for interval, messy, ugly code. Eric Davis: Yeah. Almost every site is going to have if they've never done anything that's going to have some problems and issues. Google, they'll bend the rules a little bit. Price is the big one on themes. It has to be a numeric value. No commas, no currency symbols any of that stuff. If you have the price with a currency symbol, which is technically invalid, Google will flag it as a warning. They'll say like, “This is wrong, you should fix it. We understand what you're doing here and we'll let this work in the rich snippet's system for now, but you should correct it in the future before we kick you out.” Most themes have some of this already. I'll show you links to check your theme, it's pretty easy. There's also different apps you can sell. I have one that focuses on it, but some SEO apps will add structure data. Review apps are also really good at adding some structure data around reviews, which are on their own. They don't do very much, but when you attach them to products like the product structure data that's where you get the orange stars. That's the best goal for ecommerce right there, is getting product with reviews, there's orange stars, prices, availability and if you can, which I don't know how it works yet, but those product attributes, that's the gold standard. Kurt Elster: Yeah, I know the first review app I saw doing this probably was Yappo has that. It's one of the, I believe it's a premium feature. Eric Davis: Yeah, it's on their [higher earn plans 00:22:09], but yeah, they do it. Kurt Elster: Very likely worthwhile to do it. Okay. Eric Davis: Shopify is product reviews app, which is the most common one. It does it too. To put it nicely, it had some difficulties in the past with structure data. It's like I've actually reported bugs with new fixes to help them. My app actually does an integration with them, but even the free apps. Kurt Elster: Cool. Eric Davis: I have an integration with eight of them. Well, six of them are free or have a free plan that I can get you the review structure data. It's not like you don't have to pay to get into that. You can get that review database on your app and Shopify is product reviews app, which is free. It's good starting one. It can get that data out too. Kurt Elster: You said that Shopify's theme requirements, because we learned in the last episode, there are only about 50, maybe less than 50 themes in the theme store. It's very restricted and it's really tough to get a theme in. Even then, they're not only the likes, some are certainly better than others. You're saying structure data is a requirement at least for the product information. Eric Davis: Yeah, it's weird. It's like a checkbox like you have to have structure data, but I think every Shopify free theme that I've looked at like the major popular ones, probably a dozen, they've all had a problem out of the box. Kurt Elster: Okay. Eric Davis: Out of the sandbox, one customer has their theme. Their theme actually, if I remember, they were one of the only ones that had good structure data, but I don't remember, which one it was or that. This stuff changes, one difficulty with structure data especially if you're using it in your theme, which is called either microformats or microdata, so there's more jargon for you, so you can use it. Kurt Elster: It just keeps getting worse. Eric Davis: Yeah, but if you have structure data in your theme, the big problem is that it's like interspaced in HTML. If you edit your theme, install an app, to have someone customize the theme or anything like that. There's a strong chance that they don't know how structure data works and is organized. They could break. Kurt Elster: Okay. We'll say it's fragile. It's easy to screw up. Eric Davis: Very fragile. Yeah. Kurt Elster: I've downloaded my theme from the Shopify theme store in say the last year. We're assuming it's got rich snippet data, because it was a requirement to be in the theme store. We don't if it actually works or not. There are plenty of reasons it could be broken like an app could have changed the code messing around with the theme could have broken the code. It may not have worked right from the beginning or requirements have changed and it no longer works. Tell me, how do I test for it? How do we know that I've got this structure data setup correctly in my Shopify theme? Eric Davis: I got some good news and bad news. The good news is there's a tool that Google actually created that's free, anyone can use it. It's very robust, very powerful. Bad news, is that it's kind of developer-level tool. You can use it, but don't get afraid of what it's doing. I guess one big thing is if you want to try it and you're confused or you don't understand the results, you can email me. The best way to be from my app on the app store is just use the contact support. I go through, we'll say half a dozen, you may even have a couple dozen stores a week of like, “Hey, would this work on my store?” It takes me a couple of minutes to actually go through, but basically what you do is you take your store URL. I use the product URL, because that's going to be the most important one. Put that in the tool. It will spit out HTML on the right side and your structure data on the right side, HTML on the left side. Ideally what you'll see is you'll see you have a product, you have an organization like a website and you can drill on to the data. That's actually takes the structure data in your HTML and puts it into a better format. For example, that YETI Cooler you just talked about, I threw into this tool and I could see there's product. Your name is Tundra 45 Cooler, here's a brand, here's the reviews, which are called aggregate ratings, there's 1,377, here's the offers, here's the SKUs. It basically represents the data. If you can run that and see product or if so on the product, did you see product and at a minimum organization or it could be like local business or something on like a business-y type of data there and there's no errors, you're probably good to go. You might want to inspect the actual data. I think I might have an article. It belongs to like the minimum data you're going to want. If you do that and you don't see any data on the right side or you see errors or even a warning, your theme probably isn't like it's probably not going to be good enough. You probably want to do some tweaks whether manually or through an app or something. Kurt Elster: Okay, you're right, because we had a store with a perfectly legitimate theme. It was modified heavily. Then when we phase the last test before we launched the store, we went and checked. We use this Google Structured Data Testing Tool. We run the product page in. Sure enough, we had one error and it was price. It was because the theme. I don't know if this was multiple people worked on this theme. I don't know if it was like that from the beginning or an app changed or something changed it, but it had the currency. It was calling it currency inside the price. It turns out that's enough to break it. What you're saying, I thought that Google could figure that out. That's not complicated. In the testing tool, did give it as one error. One error, you screwed up the price buddy by adding- Eric Davis: Yeah, that one error prevents you from getting rich snippets for that page completely. Kurt Elster: Yeah. We went and we fixed it. It was an easy fix, but had we not checked it and cared, that one thing would have totally borked this where it wouldn't show at all. Yeah, no good. Eric Davis: Yeah and I was going to say to like all the reviews that I do with stores, problems with the price field is the number one by far. 80/20 were like 80% of them have price problems. It's either they're missing a price or they have a currency in there, because there's a separate field for currency. Google gets that from a different place. It has a currency in there, where on some products if there's a comma of like the 1000ths place. They shouldn't have the comma in the data, so that's another one. Another common one especially on international stores or multilingual, is that some apps or some tweaks will put in spam tags and stuff around price or currency to just switch the currencies. Well, if that goes into the structure data that's invalid. You can't have HTML as your data for that. Price is a big one. Even if Google helps you and says, “This is a warning.” You need to fix that. Google did an update three or four months ago that basically affected most Shopify stores and basically wiped out their rich snippets for a short period of time. Yeah. I even noticed it on my apps, even though it's not a store, but the apps use the same stuff. I myself when my apps had a 40% drop in organic traffic over that period. Something [inaudible 00:29:28]. No ranking has changed any of that stuff for the app. Yeah, use Google Structured Data Testing Tool, it is kind of geeky, it is developer-level tool. Kurt Elster: It's very straightforward. Eric Davis: Yeah. Kurt Elster: You copy and paste the URL of your product page. I just tried it right now. Paste it into the structure data testing tool and then it will pull out the structure data; show it to you in a nice little format. Right in the top right, it says, “Errors, warnings,” so you know right away, like a warning. Okay, it means you can get away with it, maybe, but fix it ideally. An error means they're probably not going to show your stuff. Eric Davis: Yeah and more detailed stuff would be like getting into it and saying like, “Do you have this specific data? Are all your variants showing up? Do you have your reviews linked in there or the review is separate probably not going to get in the data?” That stuff is important too. The first part, like you said, if it says no errors and you have a product data-type listener, you're pretty good to go on the first part. Kurt Elster: Okay, so if I do it on the store and I can do this myself, I don't have to be technical. I can run this thing through and get a good idea if it works or not. Let's say if scenario one, the data is there, but it's showing errors, what do I do? Eric Davis: We use the price, because that's an easy one. If the price is there what you can actually do on the right side or showing the data, you can open up and click through things. You can actually click on the price field. That will update the HTML on the left side to show you where it is. Sometimes, if you know a little bit of HTML, you can look at them and be like, “Yeah, I can just remove the currency symbol from the front of that in my theme,” and you're good to go. Some other times, you might need to get a developer to come in to change how the structure data is. Instead of wrapping the actual price that's shown in the structure data tags, maybe we're going to take that out and put it in its own hidden area. You can actually format it and if you did your currency conversions, you can do it outside of the structure data, just to keep the structure data pristine. Kurt Elster: Okay. Eric Davis: If you have and if there's like a few errors, it's kind of some basic HTML tweaks. Now there is one thing, my app does it, but there's other apps that do too. The way structure data works with rich snippets, you can have duplicate data. Unlike normal stuff with Google, duplication or copies is bad. Well, structure data, it doesn't matter. If you have two copies of your product structure data, it's the same product, but one has this warning or error and one is pristine and good. Google for the search, well, actually, look at that and be like, “This one is kind of crappy. This one's good. I'm going to use the good one.” This basically what my app does. You can install a really good high quality version of it. You don't even have to worry about fixing your theme. You can just kind of let those areas go away. Kurt Elster: Cool, all right. If I run it through and there's nothing there, now what do I do? I know for a fact, okay, we got no structure data, what should I do if I want to get the structure data in there? Eric Davis: Yes. You're going to have to add it. You're going to either have to market up in the theme, which would be the microformat, microdata, which my opinion, as a developer doing this, that's a pain in the ass, you're not going to want to do it, it's really hard. That's what's fragile. You can add it using JSON-LD. It's a technical term for the way the data is setup. That's easier, but it's less fragile or like I said, you can install my app or other people's apps that add that data for you. My app and I'm pretty sure the other ones are the same thing. We get our data from Shopify through Liquid. It's like super easy to do that and you can write a snippet in your theme itself if you want to do it by hand. You just pull out the product data. Pull the reviews data if you have it. The formatting of that data is the hard part of like you said take out the currency symbol or this thing needs to be quoted or this is just a URL. You do that and as long as you can keep that snippet of code with your theme, if you upgrade your theme or change your theme, you should be good to go. Kurt Elster: Even if I do, I try and get the code in there myself. It's possible that the structure data requirements change over time and who's not going to tell me about it. Unless I'm staying on top of this, it's one more thing to worry about. Eric Davis: Yeah, I think about once like eight months ago or maybe nine months ago. There is a change where the business data, if you're using a certain type, you would have to add a price range field and I think it was a logo field, because Google wants to use that price range when you're doing like a map result of like showing how expensive different places are. Kurt Elster: Okay. Eric Davis: That was just a change. They just switched it and it's required. It was a kind of thing, if you don't have it, all of a sudden you would get errors in this, the data testing tool and you'll lose rich snippets, because you're missing it. Kurt Elster: That's the advantage to using an app is they're going to stay on top of the rich snippet data. In theory, an app will merely notify me or they'll update it, correct? Eric Davis: Correct. Yeah and there's. Those changes, that changes every now and then. I have seen two or three. They're like Google Algorithm updates where it can break everything and change stuff, but no one talks about it. I discovered that the last one that want to hit solo Shopify stores. I discovered that one because a customer said, “Hey, some things going on,” I looked into it. It actually wasn't my app. It was actually a different app that I was integrating with. It basically was like Google just flipped the switch and turned off a bunch of features that people were using and relying on. There's no public information about it. Actually, I ended up writing an article on it just so that there's something about, “Hey, this is what happened on this date. Here's how you change it, here's how you test it, here's how you upgrade it.” We'll say that process would take five minutes per product in your store. Some customers that I have of like five, 10,000 SKUs like that would be a weeks of work just to get upgraded and lose ground of where they were. Kurt Elster: Okay, let's say I don't want to mess around. I just want to go. I want use an app. Get this done, so I don't have to think about it. What's the name of your app? Eric Davis: Yeah, so I would just say buy my app. It's JSON-LD for SEO. Unlike other SEO apps like it only focuses on structure data. Kurt Elster: Right. Eric Davis: I'm giving you the greatest structure data possible using Shopify. It's a one time charge, you pay for it, install it. You get to the snippet. You'll get updates for as long as the app is going for your store. I have ruled out a couple updates a month. The biggest, the bigger ones I do is I integrate with review apps, like I said I think there's eight I integrated with. It's the kind of thing of all of a sudden, you get that integration and it's pushed out to your store or if there was changes scheme that goes out. I want don't want to say it's in beta, but it's something I'm testing. There's some also some integration I'm working with Google Shopping or Merchant Center, five listing ads and all that stuff, because Google added features there. Basically, every customer who's installed in the past year and a half, they're going to get that update for free just as included in the price. Kurt Elster: What is that price? Eric Davis: Right now, it's $69. I do adjust the price as I go, being a business. I have another- Kurt Elster: Monthly or one time fee? Eric Davis: One time fee. Kurt Elster: Okay. Eric Davis: If you paid, you're good. If you paid the $69 today and it goes up to $99 tomorrow. You're good with the $69 and there's no concern about that. I do have a higher earn plan, which has more guarantees. I kind of do some manual monitoring and checking of your store. That's more recent, but I will say, what was the number? I think it was 83% of the stores who bought the higher earn plan, got rich snippets within the first two months. One of them was amazing, the search engine, basically, their store with their products, because like page after page of high quality rich snippets. I was. I'm going to talk to them and try to do a case study, because that shows you how good this stuff can work. Kurt Elster: I just looked at your Shopify app listing for JSON-LD for SEO. It's got a 102 reviews. It's five stars. If someone who has an app, that's a great sign. It is tough to get people to write reviews. Eric Davis: Yeah and I'm really proud of that. I was joking with one guy. He said that my reviewers will write five-paragraph essays, because he loved the service so much. Kurt Elster: Yeah, sure enough. I scrolled down, not only are they positive reviews. The reviews, many of them are very detailed. Eric Davis: Yeah. Kurt Elster: Also, it's not mentioned there; when you install you also get the standard on boarding. I tend to teach you about rich snippets, show you examples of it. More on the education like here's the benefits you're going to get not telling you what you need to do. It's one of those, you install it and it's done. It's a couple of clicks automatically updated. If you change your theme, it will automatically change or reinstall itself. Eric Davis: That's a clever trick. Kurt Elster: Yeah, it's really hands off. Eric Davis: I'm going to probably add a couple of features. I might let you customize and tweak some advance features, but it's pretty much automatic. One thing, you also get. You get those emails, but you also will end up getting my daily email list, if you want it, which is just every day, every work day, there's a bunch of tips and tricks of Shopify stuff like SEO, traffic, conversion rate optimization, getting a little bit right now into conversion rate optimization for adding to cart. Getting people to get their products in the cart, so they can start checking it out or you could start sending up any cart sequences. There's a lot of educational components baked into the product too that you get. Kurt Elster: Very good. All right, we're coming to the end of our time together. Any closing thoughts, anything you'd like to add? Eric Davis: Yeah. I'll give you some links. Really, whether you have an SEO tool, when you get mine, you want to do it by yourself or you want to have a developer. You need to at least run a search and see how your store is going. I've kind of tweaked a lot of Google advance search options here. I have an article that describes how you can do a search to see all the products on your store and actually the rich snippets for them. Recommend, run that, go through, depending on your product, how long, three or four, five pages and see where you're at. If you have rich snippets for 30 products, you're probably good. If you don't see any rich snippets or you see like just price coming through or just some basic data, there's going to be optimizations you can make for that. Like I said earlier, if you're concerned about this and you want a better review with it, just go to the apps or page with the contact support, that will come to me and just say, “Hey, Eric, I heard you on Kurt's show. Can you just do a quick check on my store?” I'll get back to you basically and give the honest advice. You're good to go or here are some things you can tweak and also like if my app would actually help me or not. Yeah, see where you're at. If you feel like you're not good or you can improve, ask me to do a review for your store if you want and add all the structure data you need. Rich snippets, is like almost a free lunch Google is giving people right now. It takes a couple of weeks for you to get them, but it's very low effort to do it at first and it's just better traffic. It's free. It's not paid traffic and the conversions are really good. I have one customer who he basically doubled the amount of traffic to his store within a couple of weeks. Do it, check out what your store is doing. I'm there for questions if you have any, but you got to take advantage of this if you can. Kurt Elster: I think that's, that's the title of the episode right there is how to get better traffic for you. That is the end outcome of this. That's what I'm going to use for the title. Perfect. Okay. Eric Davis: Yeah. Kurt Elster: Eric, thank you. I appreciate it. Genuinely, I was familiar with structure data. I've had to troubleshoot it, but I didn't feel entirely confident talking about it, because it's so technical. Now having walked through this, it's the ideal outcome. I learned something new. Our listeners learned something new along with me. It's fantastic. I really appreciate your time. Thank you, Eric. Eric Davis: You're welcome. Glad to be here. I hope a lot of listeners get some benefit from this, because it is very powerful and useful. Kurt Elster: I'm sure they will. That's it for us today at the Unofficial Shopify Podcast. I would love to hear your thought son this episode, so please, join our Facebook group, search for the Unofficial Shopify Podcast. You'll find our insider's club group on Facebook and talk to us or sign up for my newsletter, kurtelster.com, shoot me an email and I will reply to any thoughtful email. Either way, you'll be notified and whenever a new episode goes live. Of course, if you like to work with me on your next project, you can apply at ethercycle.com. As always, thanks for listening and we'll be back next week.

Bill is the President of Back Azimuth Consulting, a company focused on using proven custom tools, tactics and strategies to help other companies identify missed opportunities that lead to significant traffic and revenue gains. Considered one of the top thought leaders in global search engine marketing, Hunt has spoken at conferences in over 30 countries including SMX Advanced. Hunt is frequently asked to advise on how to effectively leverage enterprise and global search marketing and social media strategy. Hunt is the co-author of the bestselling book Search Engine Marketing, Inc. Driving Traffic to Your Companies Web Site. He also writes columns for Search Engine Watch And Search Engine Land.

Bill is the President of Back Azimuth Consulting, a company focused on using proven custom tools, tactics and strategies to help other companies identify missed opportunities that lead to significant traffic and revenue gains. Considered one of the top thought leaders in global search engine marketing, Hunt has spoken at conferences in over 30 countries including SMX Advanced. Hunt is frequently asked to advise on how to effectively leverage enterprise and global search marketing and social media strategy. Hunt is the co-author of the bestselling book Search Engine Marketing, Inc. Driving Traffic to Your Companies Web Site. He also writes columns for Search Engine Watch And Search Engine Land.

Will and Andrew talk about the new Apple technology of Wifi charging, how Google and Pinterest are competing with image searches, Twitter getting a Roku channel, and of course, all the new changes to Facebook. Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia) Show Notes Google A Google Docs Phishing Scam Is Sweeping the Internet https://www.wired.com/2017/05/dont-open-google-doc-unless-youre-positive-legit/ [...] The post Digi Know Episode 52 – WiFi Charging, Rich Snippets, & Video Cover Images appeared first on Red Canoe Media.

Cotygodniowy videocast publikowany na łamach Sprawny.Marketing, w materiale zawieramy najciekawsze marketingowe newsy z ostatniego tygodnia z naciskiem na praktyczność sugerowanych rozwiązań i treści.

Mike and Mary Deep Dive into Getting review rich snippets and the benefit of rich snippets on single location websites

Mike and Mary Deep Dive into Getting review rich snippets and the benefit of rich snippets on single location websites

In dr heutigen Podcast Episode möchte ich auf eine Erweiterung der klassischen Snippets aufzeigen. Es geht um Rich Snippets und den recht neuen Service Featured Snippets (Hervorgehobene Snippets). Im Rahmen der OnPage Oütimierung ein wichtiges Vehicle, was wir in dieser 13. Podcast Episode des SEOSENF besprechen. An dieser Stelle noch mal der Hinweis auf unseren Hörer-Service und Shownotes, die unter www.seosenf.de/013 für diese Episode zu finden sind.

Welcome to The Digital Natives Cast, where we help you get found! Every Monday we'll bring you the latest in technology, design, and marketing from the point of view of digital natives. Find our show notes hosted by our sponsor at: KeystoneClick.com Music by: Joakim Karud

If Google search results pages were a theatre, you would want your content to be taking centre stage – hogging the spotlight and standing out head and shoulders above the other performers. This week on Digital Minute, Phoebe Dixon, PR & Social Manager at Stickyeyes will discuss how you can use Rich Snippets to gain that all important visibility. Want to see more videos from Stickyeyes? Check out our Video Hub: http://www.stickyeyes.com/video Subscribe to our YouTube channel videos: http://www.youtube.com/user/stickyeyesTV. To get email updates of our latest video blogs, insights and intelligence, sign up to our email updates: http://www.stickyeyes.com/newsletter/ Find us on Twitter at @stickyeyes or visit our website at http://www.stickyeyes.com

Cotygodniowy videocast publikowany na łamach Sprawny.Marketing, w materiale zawieramy najciekawsze marketingowe newsy z ostatniego tygodnia z naciskiem na praktyczność sugerowanych rozwiązań i treści.

Rich Snippets may depend on quality of other pages in your SERP. So if your page is not getting a Rich Snippet, it may be because of the other pages in the SERP not anything you have or have not done. WTF is “Social Engineering Content”?It can get you a manual action notification.They recently made it so sites with deceptive advertising – such as “download button ads” which are designed to confuse site visitors, would now be flagged as deceptive. AMP support in webmaster help forums and AMP demo/testing tools now available from Google. Facebook Instant articles now available to all publishers. New HrefLang errors in search console. 

Rich Snippets may depend on quality of other pages in your SERP. So if your page is not getting a Rich Snippet, it may be because of the other pages in the SERP not anything you have or have not done. WTF is “Social Engineering Content”?It can get you a manual action notification.They recently made it so sites with deceptive advertising – such as “download button ads” which are designed to confuse site visitors, would now be flagged as deceptive. AMP support in webmaster help forums and AMP demo/testing tools now available from Google. Facebook Instant articles now available to all publishers. New HrefLang errors in search console. 

Rich Snippets may depend on quality of other pages in your SERP. So if your page is not getting a Rich Snippet, it may be because of the other pages in the SERP not anything you have or have not done. WTF is “Social Engineering Content”?It can get you a manual action notification.They recently made it so sites with deceptive advertising – such as “download button ads” which are designed to confuse site visitors, would now be flagged as deceptive. AMP support in webmaster help forums and AMP demo/testing tools now available from Google. Facebook Instant articles now available to all publishers. New HrefLang errors in search console. 

On this Episode of the Semantic Mastery Podcast we about Schema.org and JSON-LD Markup, Backlinks and High DA Properties. Guides to implement Microdata in your websites: https://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/ https://builtvisible.com/implementing-json-ld-wordpress/ http://www.whitespark.ca/blog/post/62-the-json-ld-markup-guide-to-local-business-schema All in One Schema.org Rich Snippets: https://wordpress.org/plugins/all-in-one-schemaorg-rich-snippets/ A huge list of high DA sites to post your links to: http://webris.org/ultimate-list-of-authority-domains-accepting-backlinks/ More SEO Goodness and Tutorials at www.semanticmastery.com/humpday Music: Gramatik - Straight of the Block All rights reserved

Rich Snippets in Google Search Results. Vanessa talks about how Google Search Now Supports Microformats and Adds Rich Snippets to Search Results.

Ross and John discuss a recent blog post that said Google misplaced reviews, ratings, business listings on Google Maps that have since been fixed. They also discuss how Rich Snippets are now being supported in Google Local SERPs.

Ross and John discuss a recent blog post that said Google misplaced reviews, ratings, business listings on Google Maps that have since been fixed. They also discuss how Rich Snippets are now being supported in Google Local SERPs.

Ross and John discuss a recent blog post that said Google misplaced reviews, ratings, business listings on Google Maps that have since been fixed. They also discuss how Rich Snippets are now being supported in Google Local SERPs.

Ross and John continue to breakdown subjects discussed during the SMX Advanced You and A session with Google engineer Matt Cutts which include Page Sculpting, Rich Snippets and Google supposed favoritism of YouTube.

Ross and John continue to breakdown subjects discussed during the SMX Advanced You and A session with Google engineer Matt Cutts which include Page Sculpting, Rich Snippets and Google supposed favoritism of YouTube.

Ross and John continue to breakdown subjects discussed during the SMX Advanced You and A session with Google engineer Matt Cutts which include Page Sculpting, Rich Snippets and Google supposed favoritism of YouTube.

Google Senior Developer Programs Engineer Maile Ohye welcomes Vanessa into the Gogleplex, as they discuss Google Search Now Supports Microformats and Adds Rich Snippets to Search Results, plus Vanessa fills us in on the release of her new book entitled, Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy.