Podcasts about international seo

Listen as Impressive's Russ Macumber talks with Alex Galinos about International SEO

Mark Downing, SEO Specialist at Dell Technologies, discusses the complexities and strategies of International SEO for large multinational brands. He delves into how adapting SEO tactics to different cultural and linguistic landscapes can significantly enhance online visibility across global markets. Mark also highlights the importance of understanding local search engine behaviors and preferences to effectively tailor content and keywords. Today, he shares insights on leveraging these nuances to strengthen a brand's international presence. Show NotesConnect With: Mark Downing: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Viele B2B-Unternehmen sind auch international erfolgreich – und SEO kann seinen Teil dazu beitragen. Welche Bausteine gehören zu einer guten internationalen SEO-Strategie? Das schauen wir uns in dieser Episode der B2B-SEO-Woche an – mit Themen wie Hreflang, Domain-Setup und Content. Alle Folgen der B2B-SEO-Woche: https://bloo.link/sc339 Noch mehr von Bloofusion für Dich? https://www.bloofusion.de/hallo Markus bei LinkedIn hinzufügen/ansprechen: https://www.linkedin.com/in/markushoevener/ Unsere Online-Seminare bei OMCampus: https://omcampus.bloofusion.de/

Maria Scheibengraf joins Jack Chambers-Ward to explain why localization is so important for your international SEO strategy. Direct translation just doesn't work for SEO. You need to take culture and nuance into account when it comes to your international SEO strategies. Maria explains the common problems that many agencies and SEOs face with multilingual SEO and how to get SEO localization right. Follow Maria Scheibengraf Follow Maria on LinkedIn Follow Crisol Translations Resources Maria's companion blog post Book recommendation: The Culture Map by Erin Meyer The Nike 'Am I a Bad Person? ad Sponsors Experience the evolution of SE Ranking Start your 14-day free trial of Optmyzr Book your personalised Optmyzr demo Chapters 00:00 Start 00:00:34 Intro 00:01:37 Sponsor: SE Ranking 00:03:45 Sponsor: Optmyzr 00:06:39 Welcome to the show Maria Scheibengraf 00:08:06 Why is SEO localisation so important? 00:11:00 The flawed workflow of SEO translation 00:15:10 Direct translation doesn't work 00:16:21 Localisation is so much more than language 00:20:33 Book recommendation: The Culture Map by Erin Meyer 00:20:53 High context vs low context communication 00:22:06 British humour vs American humor 00:24:00 The importance of technical SEO in localisation 00:27:25 Understand what devices your audience are using 00:30:00 Common problems with SEO localisation 00:36:35 Linguists should learn SEO skills 00:40:30 When should SEO localisation be involved in the process? 00:41:09 The ideal international SEO workflow 00:44:35 How NOT to convince Germans to buy your products 00:47:45 How to budget for SEO localisation 00:49:20 Reuse resources to save time and money 00:51:45 Reframe your unique selling points to different cultures 00:54:05 Understanding cultural-coding 00:55:32 Be mindful of your messaging in different cultures 00:57:10 Marketing is still about evoking emotions in your audience 00:58:00 Even emotions are culturally coded 00:58:37 ‘Am I a bad person?' Nike ad 01:00:34 Individualistic vs collectivist cultures 01:02:58 Search behaviour is becoming more conversational in English 01:05:05 AI is not trained on minority languages 01:06:58 Adapt your language to cultural standards 01:08:12 Even small changes in language can make a big difference 01:09:12 Don't say ‘please' in your Spanish content! 01:10:51 How language changes through generations 01:11:35 “De nada” means “it's nothing” not “you're welcome” 01:13:49 Tiny errors can really change your messaging 01:14:08 How to build trust with your audience 01:15:40 Where to follow Maria Scheibengraf 01:16:36 Outro

Send us a textJoin us in this episode of the Digital Revolution Podcast, where our guest, Allison Wong, a seasoned marketing director at Unicity International, dives deep into the intricacies of International SEO. With a rich background in digital marketing across multiple countries and languages, Allison shares her unique perspective on adapting SEO strategies to cultural and regional nuances.In this episode, you'll discover:The Role of Cultural Differences: Allison emphasizes the importance of understanding cultural contexts when building backlinks and optimizing SEO for international audiences.Technical SEO Insights: Learn about hreflang tags, canonical links, and schema markups tailored for global markets, essential for businesses looking to expand internationally.Challenges and Strategies: From her early days at Young Living to her current role, Allison discusses the challenges she faced and the strategies that led to her success in managing SEO for markets in Asia and beyond.Personal Growth and Career Development: Allison shares her journey from Hong Kong to becoming a digital marketing leader in the US, providing valuable advice for women balancing careers and personal life.Whether you're a seasoned SEO professional or just starting out, this episode is packed with actionable advice and insights into making your mark on the global digital landscape. Join host Eli Adams as we explore the dynamic world of International SEO with Allison Wong.Get in touch with Allison:LinkedIn: https://www.linkedin.com/in/allisonwky/Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

Im SEO-Monatsrückblick für den Juli 2024 stelle ich 14 aktuelle SEO-relevante Themen vor: Was gibt es neues zu den Google AI Overviews und anderen AI-Themen? Welche neuen Informationen gibt es für internationale Websites? Und wie können Strategien aussehen, um gegen Reddit & Co. zu bestehen? Das und viel mehr gibt's hier in komprimierter Form. Shownotes (Links auf die 14 Themen + Stichpunkte zu den Neuerungen): https://bloo.link/sc329

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Claire Carlile, this panel session takes questions from the live audience, answering their queries on real-life website and SEO issues. Join us for a deep-dive into technical and on-page SEO with relatable information, tools and techniques for marketing professionals and business owners alike.In this episode:07:24 Why optimizing text-heavy landing pages and using content to build awareness is an effective long-term organic approach.18:54 Why having language variants can be problematic for SEO, leading to potential issues with canonicalization – what you can do instead.31:08 Exploring potential content cross-pollination and the associated risks.49:12 When it's time to get a new website53:02 Why proper link management is crucial for SEO success. Spammed links rarely effective. Resources mentioned:https://www.screamingfrog.co.uk/seo-spider/https://www.semrush.com/https://www.searchpilot.com/ More about our panellists: Claire Carlile – https://www.linkedin.com/in/clairecarlileClaire is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity. Tom Capper – https://www.linkedin.com/in/sarah-sal-454a1460/Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. Sally Raymer – Linkedin.com/in/sally-r-seoSally is an SEO and Founder with almost a decade of experience, spanning everything from technical SEO to localisation, internationalization, and more.Dave Cousin - https://www.linkedin.com/in/davecousin/Dave has been with Oban International since 2021 as Head of Organic. With 20 years' of experience, he is an expert in International SEO and has previously worked with some of the world's biggest, most global brands. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Welcome to "Cutting Edge: Web Content Development". In this episode, host Jonathan Ames interviews Jimmy Griffith, head of search, and Chloe Kane, SEO content writer at The Luxurist Method. They share valuable insights on international SEO, discussing strategies for language optimization, localization, and link building in global markets.

Luis Rodriguez, SEO Specialist at Comparethemarket, discusses strategies for building a successful international SEO career. In this episode, Luis Rodriguez discusses the challenges and opportunities of succeeding in SEO in a globalized world. He emphasizes the importance of cultural understanding and adaptability, as well as networking and building relationships. He goes further to discuss the importance of adapting to cultural differences in SEO and marketing while working with clients from diverse backgrounds, highlighting the need to understand local cultures and business practices to create effective marketing strategies. Show NotesConnect With: Luis Rodriguez: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In dieser Episode geht es um International SEO – und um Eure Fragen, die ihr vorher eingereicht habt. Sind die „neuen“ gTLDs im Ergebnis genau so gut wie die „alten“? Sind Sprachordner wichtig? Handelt es sich bei übersetzten oder lokalisierten Inhalten um Duplicate Content? Diese und weitere Fragen gibt's heute in Episode 326! Episode/Transcript/Shownotes: https://bloo.link/sc326 Noch mehr von Bloofusion für Dich? https://www.bloofusion.de/hallo

Meet Kira Khoroshilova who does international SEO which personally I cannot think of any SEO experts that would be my go-to for this skillset. Think about things beyond local SEO but rather localization, cultural nuances and the dreaded hreflang for your sites. Kira has her brand called Diary of an SEO and she speaks at many SEO conferences around the world.

In this podcast episode by Butter CMS, SEO experts, Malte Landwehr, Petrit Halitaj, and George Shuter discuss the unique challenges and opportunities of doing SEO for large enterprises with your host, Jonathan Ames. They cover topics such as prioritizing SEO tasks, international SEO strategies, handling multiple industries within one website, and the impact of mergers and acquisitions on SEO.

SEO Director at Future, Simon Glanville, discusses the international SEO approach for same-language markets. In this episode, Simon shares his perspectives on SEO rankings, highlighting strategies on differentiation with same language versus different language markets, common mistakes with SEOs, differences of URLs, and approach for different languages. Connect With: Simon Glanville: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Unsere Expert:innen Carolin Hempel, Teamlead Content International, und Paul Korbmacher, SEO Consultant, tauschen sich in diesem Podcast über das Thema "International SEO" aus. In Ergänzung zu unserer 5. Podcast-Episode betrachten sie dieses Thema aus der Consulting- und Redaktionssicht. Dabei gehen die beiden unter anderem auf Folgendes ein: Was sind die größten Herausforderung bei der Skalierung aus Sicht eines Consultants und der Redaktion?  Welche best practices gibt es auf Consulting und Redaktions-Seite bei der Skalierung von Webseiten? Warum ist es wichtig, frühzeitig Muttersprachler zu involvieren?  Folge Claneo auf Social Media: Claneo auf LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/claneo⁠⁠⁠⁠⁠⁠⁠⁠⁠ Claneo auf Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/claneo_agency/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Claneo auf YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@claneo-agency⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/claneo-what-the-click/message

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Luis Rodriguez, Head of SEO at Compare the Market. Join them as they explore global SEO, touching on where to start with your strategy, how to balance localization and accessibility, and why market research is of paramount importance.

Today I'm implementing the advice of Sara Jensen (Episode 110) optimization of websites, specifically focusing on SEO strategies and tips like: the importance of understanding your target audience and unique selling proposition and the benefits of team collaboration. I realized I needed to  streamline my personal brand website and the simpleandsmartseo.com website to improve my messaging.Join the 2ND ROUND of Founding Members for the SEO SQUAD.Detailed Summary:Crystal Waddell (ME!) hosts the simple and smart SEO show podcast and Follow Through Fridays.I realized the need to redefine the goals for my websites: crystalwaddell.com and simpleandsmartseo.com.I plan to split her brand into two websites with different goals: crystalwaddell.com for business presence as a public speaker and simpleandsmartseo.com for generating organic leads.I actually created business plans for the next three to five years, which include growing the podcast, improving her speaking skills, expanding the SEO squad membership, and growing the agency services.I shared the lead generation ideas I have: allowing podcast search, running an evergreen three-day challenge, and creating ads for agency services.I plan to hire virtual assistants as necessary to implement her system.I'm building a plan to grow my email list for the podcast.My target audience is local business owners and e-commerce sellers.Make sure to check out episode 110 for more resources!  Search the Simple and Smart SEO Show podcast for FREE!If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

Navigating International SEO with Sarah PreshToday I'm joined by Sarah Presh from Dragon Metrics to talk about the unfamiliar nuances of  international SEO. Sarah shares her journey from heading marketing and SEO at a company to starting her own agency and eventually preferring the employee path for its benefits and stability. Her experience as an SEO and marketing manager, the transition to entrepreneurship, and the challenges of working for a small company mirror the challenges of solo entrepreneurs across the world.Sarah now specializes  in international SEO, and has specific advice to implement it successfully. In particular: taking time to understand local search behaviors, (or find someone locally who does!), How to properly manage multilingual websites, A few examples of nuances of tailoring SEO strategies to different cultures and search engines used around the globe. Sarah shares positive and negative experiences with  geo-targeting, the potential pitfalls of translation services, and the significance of cultural sensitivity in digital marketing. If you're looking to expand your marketplace online or enjoy learning how the internet works, this episode is packed with valuable tips!Connect with Sarah Presch:LinkedinDragon Metrics (Save 5% with my code: WADDELL)00:08 Meet Sarah Presh: A Journey Through SEO00:53 The Entrepreneurial Journey and Its Lessons04:30 Diving Into the World of International SEO04:51 Understanding the Nuances of International SEO06:21 The Practical Side of International SEO11:41 Exploring Best Practices for International SEO13:38 Navigating International Shopping and Shipping Challenges16:04 Adapting Content for Global Markets16:32  Global Search Engines Beyond Google19:06 The Rise of Mobile-First Users in Emerging Markets19:39 Leveraging Social Media for International SEO21:16 Navigating E-commerce and Social Media Shopping21:46 Understanding Geo-TargetingIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

In this episode of Follow Through Fridays, I'm reflecting this week's episode with international SEO expert Sarah Presh. My takeways on iSEO:my current business model doesn't need to focus on international SEO.I rarely ship internationally.I COULD leverage Amazon fulfillment to explore international marketsCould I experiment with language-specific pages for products? What about a blog to go with that one language-specific page?Leveraging takewarys from Google Search Console:According to GSC, people were searching for marquee letters to rent and buy! So I put up a product page and I've had two rentals so far - one for $900!Join the 2nd round of SEOSQuad founders here for $29 - NINE spots left! (if link doesn't work, it means spots are filled!)00:00 Welcome to Follow Through Fridays... on a Saturday!00:08 Diving into International SEO with Sarah Presh00:22 The iSEO Shopify Theme Dilemma and SEO Insights01:41 Leveraging Amazon for International Sales04:09 Launching New Products Based on SEO Data05:57 Join the SEO Squad: A Special Invitation06:39 Looking Ahead: Website Building with Sarah Jensen06:56 Closing Thoughts and Next Episode TeaserIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. Effective international SEO goes beyond translation. It entails adapting everything, from the images used to the CTAs, with careful consideration of cultural nuances to build trust and deliver a relevant user experience across diverse markets. Today, Tony discusses successfully localizing international SEO content. Connect With: Tony Pataky LinkedIn // WebsiteThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

International SEO is a journey. Like this story. A small brand expands globally. Their secret? Adapting SEO strategies for each market. Their result? A 200% increase in global traffic. This success story is typical. But what’s the data saying? Statista states global SEO spending is expected to reach $80 billion by 2024. Enter Natalia Witczyk.…

Welcome to “The Unknown Secrets of Internet Marketing” [Best SEO Podcast], the podcast that takes you into cross-border SEO with Canada. We dive into the nuances of SEO strategies tailored specifically for the Canadian market and international SEO.In today's episode, we explore the fascinating topic of "Effective SEO Strategies for Niche Markets in Canada." Join us as we sit down with seasoned Canadian digital marketer Geoff Campbell to discuss his unique approaches in targeting specific industries or sectors within the Canadian market.Our conversation opens the door to a wealth of insights, from Local SEO Tactics designed to navigate the diverse provinces and territories, to the intricacies of Navigating Bilingual SEO in a country where English and French are official languages. Discover how digital marketers adeptly adapt their strategies to Industry-Specific SEO Trends, addressing the challenges and seizing opportunities in sectors like technology, healthcare, finance, and natural resources. Join us as we uncover the Impact of Canadian Culture on SEO, examining how cultural nuances shape digital marketing strategies and content creation.Tune in for a discussion that goes beyond the basics, providing you with a deeper understanding of the challenges and successful tactics employed by Canadian digital marketers. Get ready to unlock the secrets of Effective SEO Strategies for Niche Markets in Canada, right here on Best SEO Podcast. Don't miss out – hit play now!Interviewee: https://www.linkedin.com/in/geoffcampbell1/—More from EWR and Matt:Enterprise Sales and Marketing Podcast: https://oilandgassalesandmarketing.com/One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session__The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.  Matt shares his own experiences and strategies, as well as his successes and failures, to help listeners learn from his experiences and apply the same principles to their own businesses. Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/reviewFind more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comSupport the show

Welcome to episode 183 of the In Search SEO podcast. What are the key ways to localize your web presence for international SEO? That's what we're discussing today with Andrew Martin. He worked in SEO for a publisher, a biotech, and an international NGO. He's a technical SEO with 20 years of experience in web builds and SEO. Find more episodes here: Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/ Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

Damon Burton was the guest on this episode of Success Profiles Radio. Over a decade ago, he beat a billion-dollar entity in the search rankings. At that point, he knew he was on to something and build an international SEO marketing company that has worked with Fortune 500 companies and Shark Tank featured businesses alike. We talked about common misconceptions people have about SEO, the questions to ask SEO experts if you are thinking about hiring them, how to build a multi-million dollar company without ads, and the value of creating content that solves problems for people. In addition, we discussed how he beat a billion-dollar brand in Google search using their own brand, whether organic traffic converts better than paid traffic, and how long it takes for SEO campaigns to produce results. Finally, we discussed his experience in Russell Brunson's private mastermind group, event marketing, his free resource about SEO marketing, and much more. You can subscribe and listen to the show on Apple Podcasts/iTunes, or you can hear it at Success Profiles Radio | Live Internet Talk Radio | Best Shows Podcasts (toginet.com)

In this episode, I discuss translating Wanna Dog content to SpanishShow Notes and Other Domains:smashingthemes.comcamarofamily.comdinerotravel.comtravelmealbag.comletstravelup.comixtheme.comnotmute.comEpisode PageJoin the Email ListThis podcast is proudly hosted on Caproni.fm.Support this podcast

Joining the show this week is Senior SEO Manager at Sanity.io, Lidia Infante. Lidia has nearly 10 years in the industry and extensive experience in PPC, Headless CMS, and SEO.  Lidia discusses the differentiation between singular and plural keywords, explaining the differences in consumer intent between the two. She emphasizes the importance of understanding Google's perspective on search intent, as singular and plural keywords can indicate different variations in customer motivation. Plus, understand the necessity to pivot your mindset on keyword usage and intent to conform to SGE moving forward. Intent is upon us this week as we determine what the user actually means right here on the EDGE of the Web! Key Segments: [00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023 [00:04:04] Introducing Lidia Infante [00:05:29] Lidia's Experience at Brighton SEO [00:07:12] Lidia's SEO Journey [00:17:01] Singular vs. Plural Keywords [00:24:20] How Google Views Customer Intent [00:29:26] EDGE of the Web Title Sponsor: Site Strategics [00:33:37] Pivoting Your Mindset on Keyword Usage and Intent to Conform to SGE [00:37:54] EDGE of The Web Sponsor: Wix  Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: LidiaInfanteM LinkedIn: Lidia Infante

Dive into the world of International SEO with expert Julia-Carolin Zeng as she unveils the secrets to successfully optimizing your content for a global audience. Learn how to navigate the challenges of multiple languages, cultures, and search engine preferences to create a strong online presence across borders. Our conversation with Julia-Carolin Zeng covers these essential…

Is extending your website content to an international audience right for your brand? International SEO expert Gemma Houghton joins the EDGE once again to discuss the strategies and steps needed when expanding an organization into the international SEO realm. Likewise, why it's crucial to consider culture and diverse perspectives when translating your website for an international audience. Join us on a global journey as we explore international SEO during this episode of The EDGE of the Web Podcast! Key Segments: [00:03:12] Introducing Director of Marketing at Web Certain, Gemma Houghton [00:04:40] How do you enter the international SEO space with a client? [00:07:03] The best way to structure international website URL [00:10:00] What is hreflang and what does it signal to search engines? [00:15:59] What practices should an organization consider when deploying international SEO? [00:18:47] EDGE of the Web Title Sponsor: Site Strategics [00:19:48] Differentiation of content based on culture when translating websites for international SEO?  [00:29:38] EDGE of The Web Sponsor: Wix   [00:30:17] Where does AI fit in international SEO?  [00:34:14] Understanding the importance of E-E-A-T when translating a website [00:36:47] Gemma Houghton's pro tip in international SEO Thanks to Our Sponsors! Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest https://twitter.com/GemHoughton  https://www.linkedin.com/in/gemmahoughton/  

In this episode, Director of Marketing at Web Certain, Gemma Houghton, joins the show to discuss her expertise in International SEO. Gemma gives great insight into the nuances associated with SEO, and marketing across the pond. Enjoy all the in's and out's of SEO on a global level on this week's episode of The EDGE of The Web Podcast! Key Segments: [00:02:59] Introducing Director of Marketing at Web Certain, Gemma Houghton [00:07:39] What is international SEO for an Organization? [00:09:00] Multilingual SEO Opposed to International SEO [00:11:55] What is the Concept of Internationalization? [00:13:44] Globalization vs. Internationalization  [00:16:01] EDGE of The Web Title Sponsor: Site Strategics [00:16:48] Biggest Opportunities and Misconceptions in International SEO  [00:21:31] What Does International SEO do for a Brand? [00:23:12] EDGE of The Web Sponsor: Wix  [00:24:05] How do you Forecast Potential Investment and Potential Return?  [00:26:12] What's the Hardest Form of International Marketing to Get Into? Thanks to Our Sponsors! Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest https://twitter.com/GemHoughton  https://www.linkedin.com/in/gemmahoughton/ 

In this episode of The SaaS SEO Show, we've interviewed Laura Paskauskaite, Head of SEO at Surfshark, and discussed traffic that translates into revenue, international SEO, and more.************************Timestamps: (01:53) - Who is Laura Paskauskaite? (03:11) - Laura's background (05:01) - What is Surfshark? (07:07) - How do you approach SEO for a new brand in a competitive niche? (09:56) - The importance of alternative pages. (12:45) - Tips on branded keywords. (13:52) - Traffic that translates into revenue. (17:01) - How to find queries that bring more transactions? (19:17) - Methods to identify audience needs except for keyword research. (23:07) - How does data affect decisions regarding SEO in Surfshark? (27:55) - The value of secondary keywords. (30:37) - Factors that aren't easy to measure (e.g., brands). (35:56) - How does Surfshark approach international SEO? (42:22) - Technical aspect and link building regarding international SEO. (43:25) - Localized link-building outreach templates. (44:32) - Laura's learnings on building and retaining teams. (46:50) - Learn more about Laura and Surfshark and get in touch. (47:35) - Outro ************************Useful Links:Website: https://surfshark.com/Laura on LinkedIn: https://www.linkedin.com/in/laura-paskauskaite/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

Looking to get started with your international SEO strategy? Then who better to tune into than the renowned Aleyda Solis.  Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into the ins and outs of international SEO as the one and only Aleyda Solis guest hosts.  Take your content strategy global as Giuseppe Caltabiano, VP of Marketing at Rock Content, offers his "Deep Thoughts" on global content marketing initiatives. Adaptability, strategies, and common mistakes in international SEO & content marketing are uncovered on this week's episode of the SERP's Up SEO Podcast!   Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:02:20] Focus Topic of the Week: International SEO [00:03:30] Focus Topic Guest: Aleyda Solis [00:31:15] Deep Thought with Guiseppe Caltabiano [00:44:44] Snappy News [00:48:19] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Aleyda Solis Giuseppe Caltabiano Veruska Anconitano Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Aleyda Solis International SEO Consultant Orainti SEO  Learning SEO  SEO FOMO Newsletter Rock Content  Guide to International SEO Culture Relevance & International SEO  How to approach SEO localization and SEO website translations News: Hands-on with Google's new Search Generative Experience  Google Marketing Live 2023: Everything you need to know   

Greg Elfrink, CEO of Empire Flippers returns to talk about the annual state of the market report and what businesses should expect when it comes to valuations, the buyer market, and more. We talk about the impact of AI SEO and International AI SEOWe sum up with findings from the Vietnam SEO conference last month. How much is your business worth? Go to www.empireflippers.com/zack to find out Also: www.seller.dealswww.smartecomseo.comwww.amzkungfu.com

I'm chatting with SEO expert Montserrat Cano. She is an International SEO and Digital Marketing consultant whose core skill set is Technical SEO – so an awesome guest to help you make sure your next site move doesn't screw up any of your SEO power.In this episode we discuss:The pros and cons of performing a site migration Reusing and improving your current website assets Minimising risk when updating SEOIncluding alt text to optimise SEOIs a website migration the right move for your business? Book your free 1 hour consultant call now >> https://keepopt.com/spec Find everything Keep Optimising at KeepOptimising.com

Alex Zuev, SEO Director at ArdorSEO, talks about international SEO across different search engines. When approaching SEO for different search engines, it's important to understand the unique characteristics of each platform and adjust your strategy accordingly. However, if the recent Yandex source code leak is any indication, all search engines are becoming more similar in their ranking factors. Today, Alex discusses international SEO across Google, Yandex, and Baidu. Show NotesConnect With: Alex Zuev: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In episode 96, Gianluca Fiorelli joins the show to discuss the many ways in which generative AI will impact SEO in the current search environment and going forward.Gianluca shares thoughts on some of the things Google is currently developing and implementing to help their search product evolve and improve search experience for users.He also shares insights on how we can efficiently communicate with AI to help drive results in SEO.(0:00) Intro(2:11) How Google Is Evolving(6:51) Use Barnacle SEO to Increase Visibility(10:10) MUM and the Messy Middle(16:46) Communicating with AI(20:12) How Will Google Use Generative AI Technology?(28:30) Rapid Fire RankingsRank your top anything:• Star Wars• Lord Of The RingsRank your best SEO marketing win:One of my first clients was a really tiny travel agency. They are still a client of mine after almost 20 years.Rank your top 3 SEO tools:• SiteBulb• Sistrix• Ahrefs / SEMrushRank your best SEO trick or tactic:Customer surveys.Rank what you love most about SEO as an industry:International SEO.Rank your best SEO learning resource:TwitterRank the top 1-3 SEOs or Marketers that you most look up to:• Aleyda Solis• Mike King• Kevin IndigRank your number one cause/charity that you want to promote:Red Cross

Taking your brand global While many of us start small and want simply to be found locally, over time our desire to be found on the global stage increases. And even if we're not directly targeting other countries, of course it's likely that a fair share of your website visitors come from different countries and speak different languages, so it might be time to consider making your site more international. But if you're looking to create an international website, what do you need to consider?   In this episode we'll focus on the three big tasks: 1. International-friendly URLS - or country targeting 2. Language tags - language targeting 3. Ranking in the different countries. As well as discussing a bundle of other tips and tactics. So, if you're ready to take your brand global, this is the episode for you. Tune in to learn: How to choose an internationally-friendly brand name Which is best moving from local to global: Top level domains, sub domains or subdirectories How to avoid duplicate content issues across multiple sites Best practices for language targeting.  What to consider across different cultures when writing content Best ways to handle keyword research and backlinks for international variations of your site Top tips for using Google Analytics and Google search console How important it is to host your international sites on a local hosting site Useful Resources: The Guide to International SEO - Just getting acquainted with international SEO? Start here. The International SEO Checklist - Aleyda Solis walks you through everything you need to know to get started with international SEO. International SEO – Google Technical Support Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

This episode features the fabulous Dhruv Mathur. Dhruv is the founder of Perfect Digitals. Dhruv has a keen eye for International SEO. He explains how language and translation are one of the USPs for his international SEO and we discuss whether a company's website is best to use ccTLD, subdomains, subdirectory, gTLD with language parameters or different domains. He highlights what software you need to make of both novice and expert marketer levels. This episode is perfect for anyone wanting to understand technical SEO at an advanced level and learn from an expert in this field.

Gert Mellak talks with Jason Barnard about conversion-driven SEO for consistent results. Gert Mellak is an SEO expert, the founder, and CEO of SEOLeverage.com – an International SEO agency with over 20 years of SEO experience. They help companies from all over the world to have more leads and sales with their SEO Services. Gert Mellak is also the author of the book "The ERICA Framework", in which he describes his consistent, conversion-driven approach to SEO, which has resulted in clients staying with his consulting program for years and steadily improving their results. Investing in SEO to increase visibility, traffic and conversions is an important step in optimising a website. SEO is a long-term game, so it's important to focus on the right keywords, content and strategies to get the results you want. In this insightful episode, Gert Mellak explains how determining what conversions mean to a business and establishing key metrics to measure progress requires an understanding of the business goals and objectives that SEO efforts are intended to achieve. Gert also shares his experience working with clients and discusses how to leverage their expertise to get the most out of SEO investments, through transparency, personalised videos and one-to-one conversations. Wonderful! As always, the show ends with passing the baton… Gert expertly passes the virtual baton to next week's brilliant guest, John Ozuysal. What you'll learn from Gert Mellak 00:00 Gert Mellak and Jason Barnard 01:18 Gert Mellak's Brand SERP and Knowledge Panel 01:55 Kalicube Support Group 03:48 Koray Tuğberk GÜBÜR's Kalicube Pro Review 05:20 Determine What Conversions Mean for the Business 06:13 Conversion Vs Traffic 08:23 Understanding Business Goals and What You Can Achieve with Your SEO Efforts 09:44 Using Google Search Console 10:54 Analysing Keywords that Rank on a Website 12:33 Investing in Google Ads 16:54 The Importance of Transparency and Client Conversations 18:08 What are the Important KPIs that Average Users Need to Pay Attention to 21:18 Personalised Videos to Walk Clients Through Their Conversion Progress 25:09 How Does GPT-3 Affect SEO Strategy 28:12 How Does Branded Search Tie in with Conversion Driven SEO  31:52 Passing the Baton: Gert Mellak to John Ozuysal This episode was recorded live on video January 31st 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Simon Lesser, Co-founder and CEO of Dragon Metrics, takes us through some of the biggest challenges in International SEO and how to avoid them. 

Ready to go global? Then your SEO better be ready for an international audience. Discover the opportunities and pitfalls to avoid in this week's episode. https://www.theagentsofchange.com/459

Miranda will be talking about “International SEO and beyond”. She will go through the essentials when optimizing across markets and languages, the common pitfalls, and areas to look into beyond the regular international SEO practices.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Show Notes:00:10: Welcome, Brodie Clark, Melbourne-based SEO consultant1:42: Brodie's best strategies for expanding SEO Internationally3:54: How much does existing equity “transfer” to international markets using hreflang (ex. /us/)?5:37: Why automatic redirection isn't a good idea7:30: Expanding domains is a long-term game, link signals9:54: Advice for sites that aren't well-established11:50: Is a link building strategy necessary?17:05: The highest value links globally20:27: What was the effect on Google Penguin in Australia?26:00: Brodie's SEO consulting playbook33:45: Are audits necessary? Why choosing the right client matters41:56: Tips for new SEO consultantsShow Links:Learn more about Brodie ClarkFollow Brodie on TwitterFollow Ross on TwitterSend us an email

Sebastian Edgar, Global SEO Lead at Square, discusses how to build and manage an enterprise SEO team. Hiring an SEO team is the right solution for any company looking to build and scale its SEO efforts. It can remove the expense of hiring an SEO agency and give you full control over your SEO, but there are instances where agencies can be leveraged by companies looking to build in-house SEO teams. Today, Sebastian talks about how to build an SEO team. Show NotesConnect With: Sebastien Edgar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lidia Infante is a senior international SEO lead for Rise At Seven. As your business grows you'll want to branch out into other markets. But first you must take time to do your market research and learn how SEO works there. Today, Lidia shares 5 non-technical factors that make a difference in your international SEO success. Show NotesConnect With: Lidia Infante: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One of the joys of this podcast is that I get to meet truly inspirational people, some who have learnt and achieved so much at such a young age. Harry Sanders is a very special guest and fits this description perfectly.  From sleeping rough in his teenage years, to founding the multi-million-dollar International SEO company, … Continue reading "Harry Sanders – From living on the streets to multi-million dollar entrepreneur"

Wed, 08 Jun 2022 18:36:04 GMT The Gray Dot Company si2YZOLaxy36:cLxJkCJvu7B 00:39:09

In this episode of The SaaS SEO Show, we've interviewed Alexander Rehnborg, Head of SEO at GetResponse, and discussed how to grow and manage an International SEO Team. Here's what we're covering: Content and SEO for a suite of products Managing people who work remotely Dealing with bureaucracy in a growing organization Stay Tuned:► Website► LinkedIn► YouTubeDon't forget to leave us a five-star review so that more people learn about The SaaS SEO Show as well as to subscribe to our YouTube channel, where we upload the video version of this, and every, episode.This episode is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

Wish you could generate more revenue from other countries? According to Statista, in 2016 international sales accounted for 15% of total global eCommerce. And in 2022, they project that cross-border sales will account for 22% of total eCommerce sales. The world is buying, and International SEO will position your business in search rankings and get your business on track to generate significant revenue in bordering countries; and in some cases, overseas countries.

4 Key Areas Of International SEO Focus For Entering A New MarketGoing global? Don't miss out on these 4 important opportunities to set your brand up for international SEO success.Author: Kristopher Jones Source: https://www.searchenginejournal.com/international-seo-new-market/444497/-Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bestseopodcast.com/Powered by: ewrdigital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment  purposes Only.

4 Key Areas Of International SEO Focus For Entering A New MarketGoing global? Don't miss out on these 4 important opportunities to set your brand up for international SEO success.Author: Kristopher Jones Source: https://www.searchenginejournal.com/international-seo-new-market/444497/-Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: ewrdigital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment  purposes Only.

In this week's episode, we talk with Veruska Anconitano, a multilingual SEO expert and digital marketing consultant with over 20 years of experience.We discuss how she started her career in the early days of the web in Italy, how she went from a journalism background to a long-term career in SEO, what it's like being a Google Quality Rater, as well as some of her best SEO experiences and stories.For our core topic, we discuss Multilingual SEO from a content and cultural standpoint including how SEO strategy might differ from culture to culture, language to language, and how to handle SEO for non-English or non-US based websites.Finally, we answer this week's Twitter questions and award an amazing set of laser-generated P2P coasters.So get your popcorn ready as we tell Veruska's SEO story and have another great roundtable discussion.