Podcasts about search engine journal

Lisa Raehsler is a PPC strategist and digital marketing thought leader with over 20 years of experience. Lisa is the founder of Big Click Co., where she's helped hundreds of companies achieve their brand and growth goals through cutting-edge ad strategies, including paid search, social, and audience targeting. Named a Top 25 Most Influential PPC Expert and a Microsoft MVP award winner, Lisa has also been a go-to columnist for industry publications like Search Engine Journal and a sought-after speaker at conferences worldwide.Connect with Lisa Raehslerhttps://www.linkedin.com/in/lisarockssem/https://thepaidmediamix.substack.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Join Lisa Raehsler, a top Google Ads and AI-driven marketing expert, as she reveals how to future-proof your advertising campaigns in the age of AI. Learn how to harness AI to optimize your Google Ads, overcome common challenges, and stay ahead of industry trends. Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to transform your digital advertising strategy! ========================================

The American president declared himself a king this week. In the meantime, Meta is laying off thousands of people and deleting a number of old live broadcast recordings. TikTok is restructuring towards laying offs too. Google Reviews and Google Business are fixing bugs while Google's Business Profiles support team is absolutely backlogged. Whoddathunkit but,AIs like ChatGPT and DeepSeek might cheat to win simple games. Google makes the Gemini App the only way to access Google's AI on iOS. Google's Ad-Tech users can now target national security decision makers and people with chronic diseases. Most importantly (besides the king thing), Kevin Indig writes-up a meta-study he did of 19 serious studies of Google AI Overviews in Search Engine Journal in a long but SEO must-read article. Lots of other fun Googley stuff in a fast paced episode unafraid to say, "the king is a fink".Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Shahin is joined by CEO of VOLTAGE, Corey Morris, to discuss his book, The Digital Marketing Success Plan and the creation of Corey's START framework. This episode covers... How to avoid misalignmentsLarge Language Models (LLM) and SEOHow to build a solid strategy for your tactics to actually workImpostor syndrome and the future of AI About Corey... Corey is author and founder of Digital Marketing Success Plan™ and the President/CEO of VOLTAGE digital agency. He has spent 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. His industry leadership, client success, and community-focused work made him recipient of the KCDMA 2019 Marketer of the Year award. In addition to leading VOLTAGE, he has served as an officer on the global trade association board. He also previously led a local initiative in Kansas City founding the KC Search Marketing Conference and prior to that co-hosted a local marketing and tech radio show. He is currently a contributor to Search Engine Journal, Search Engine Land and Forbes, among other publications. He speaks throughout North America on SEO and digital marketing topics including at SMX and Digital Summit events. Corey has created the START Planning process featured in his new Amazon best-seller book, the Digital Marketing Success Plan which you can find at thedmsp.com. Resources mentioned in this episode: Sell with Authority PodcastRand FishkinWil Reynolds _________________

Want to know how AI and SEO can work together to supercharge your content? (Spoiler: It's easier than you think!) In this episode, I chat with Akilah Thompkins-Robinson about her journey from tech expert to SEO and AI pioneer. Akilah shares how she combined her years of tech experience with SEO to create SEO Assist, a tool designed to make content creation a breeze.  We dive into the magic of AI, how to use it effectively without compromising your voice, and why it's not cheating (despite what the internet says!). Plus, Akilah reveals the secret to balancing AI-driven work with your own creativity to create content that stands out.  In this episode of the podcast, we talk about: Akilah's journey with AI and SEO The “AI is cheating” myth ChatGPT vs. specialized AI tools AI's role in keyword research and ideation Balancing AI with creativity in content creation Akilah's future predictions for AI and SEO …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Akilah Thompkins-Robinson is an experienced SEO Strategist and Tech Founder with over 20 years in IT. As the founder of Girl Get Visible, she provides tech solutions and training to help businesses leverage SEO and increase their visibility. Akilah has worked with major companies like JP Morgan Chase and Mount Sinai Health Center and has been featured in Search Engine Journal. She is also the creator of SEO Assist and hosts the award-winning Girl Get Visible Podcast. A passionate advocate for women in tech, Akilah travels the country speaking on visibility and technology. Websites: https://girlgetvisible.com and https://seoassist.com  YouTube: https://www.youtube.com/@girlgetvisible Instagram: https://www.instagram.com/girlgetvisible/  Facebook: https://www.facebook.com/girlgetvisible/  LinkedIn: https://www.linkedin.com/in/akilah-thompkins-robinson-pmp-msis-6249819/ TikTok: https://www.tiktok.com/@akilah_girlgetvisible    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/341

In this episode, we chat with Corey who is an experienced industry speaker, best-selling author, and the owner/leader of VOLTAGE digital marketing agency. His book, The Digital Marketing Success Plan (available on Amazon), details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. He provides context for why having a plan is important, real stories, and "how to" content for creating and implementing a plan leveraging his five-step START Planning process. Over the past two decades he has spoken throughout North America at events including Search Marketing Expo (SMX) and Digital Summit (DS), among many others. He also is a VIP Contributor to Search Engine Journal and ongoing contributor to Search Engine Land and Forbes. He has been featured on numerous podcasts and media opportunities as a guest, panelist, and coach. We interviewed him about what digital marketing strategies actually work, how often should you post on social media, should you hire an in-house marketing team, consultant or agency, how AI is changing digital marketing, and much more.  Med Rank Interactive: https://medrankinteractive.com/   Website:  LinkedIn Bio:  #healthcaredigitalmarketingpodcast #brittanyfountain #lamarhull #practicefinancing #practicelending #huntingtonbank #medrankinteractive #doctorpodcast #practicesprodcast #dentalpodcast #financingmarketing 

We reached out across the pond, and we got him, Andrew Optimisey joins us on the EDGE this week! We tackle a lot in a short time frame: marketing shortcuts and data ownership are at the top of the heap. Companies like HubSpot and Google are creating "walled gardens" of data, stirring legal and ethical concerns about who truly owns consumer information. We also cover an article from Search Engine Journal by Shelly Walsh, getting takes from 7 top SEO experts and their take on AI Overviews and where search is going. Oh yeah, OpenAI's Sora AI video project is finally released…..it only took a year.  A spicy side note: HubSpot's acquisition of Frame AI aims to supercharge their conversational intelligence game. Despite the buzz, Andrew cautions about the "soup du jour" nature of tech companies diving headfirst into AI without addressing underlying privacy concerns. Stay sharp, stay informed, and keep your digital shields up with EDGE of the Web! News from the EDGE: [00:02:58] FAQs Are Now On The Site Reputation Abuse Policy For Webmasters [00:10:50] Big Changes Are Coming to Search In 2025, According to Google's CEO [00:16:43] EDGE of the Web Title Sponsor: Site Strategics [00:18:00] US Government Now Being Sued for Claims of Overreach AI News: [00:22:11] HubSpot to acquire conversational intelligence platform Frame AI [00:26:41] What 7 SEO Experts Think About AI Overviews And Where Search Is Going [00:29:10] OpenAI releases Sora to the Public [00:30:21] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:31:58] Google Search Ranking Volatility Continues Post Core Update [00:33:29] Google Has 40 Signals For Canonicalization [00:36:46] Google Search Console Legacy Tools & Reports Has Been Removed Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks BluSky: https://bsky.app/profile/optimisey.com X: @TheMann00 X: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

In this episode of Unrivaled Experts, host Chris speaks with Corey Morris, President and CEO of Voltage, a digital marketing agency based in Kansas City. Corey brings nearly 20 years of experience in the field, working with both local clients and national brands, and contributing to major publications like Search Engine Journal, Search Engine Land, and Forbes. Corey discusses the importance of having a documented and accountable digital marketing plan, shares stories of marketing pitfalls, and emphasizes the need for goal-setting and ROI tracking. He outlines his four-phase approach to digital marketing—prerequisites, planning, campaign execution, and performance monitoring—stressing the criticality of strategy and planning. Corey also touches on adapting to technological changes like AI and offers insights for small business owners on how to develop an effective marketing strategy. Tune in to learn how to avoid common digital marketing traps and ensure your marketing strategy drives business growth.00:00 Introduction to Corey Morris and Voltage01:16 The Importance of a Documented Marketing Plan04:18 Tracking ROI in Digital Marketing09:02 Setting and Aligning Marketing Goals13:59 The Four Phases of Digital Marketing16:38 Revisiting and Adapting Your Marketing Strategy19:48 Adapting to Technological and Audience Changes26:29 Getting Started with Digital Marketing30:46 Conclusion and ResourcesConnect with Corey:Book: https://thedmsp.comSpeaking/Coaching/Consulting: https://coreymorris.comAgency: https://voltage.digitalLinkedIn: https://www.linkedin.com/in/coreymorris/ Twitter: https://x.com/coreydmorrisFB (brand new page): https://www.facebook.com/digital.coreymorris

It is quite evident that the most successful crowdfunded series of all time, The Chosen has had a tremendous ministry impact through the 770 million episodes to date that have been streamed worldwide.In what has become a global phenomenon, the multi-episode television drama based on the life of Jesus, is gearing up to release Season 5 early next year.Through the first four seasons, hearts have been pierced, lives have been saved, and all types of ministry has taken place.One interesting outcome of the series that does not get discussed much though is what happens behind the scenes to generate and heighten interest in the series.Derral Eves is the marketing genius behind 'The Chosen'. Known as “the godfather of search engine optimization, a tag given him by Search Engine Journal. He joins us to chat about his thoughts on why this series, which began as a short film for a local church, is now closing in on one billion views and provides a slight snapshot into what Season 5 will bring.

Feeling the impact of Google's latest algorithm updates? You're not alone. In this episode, I break down the steps you can take to recover your site's traffic after being hit by the dreaded updates—especially the "Helpful Content" update. What You'll Learn: How to identify if your site was affected by Google's most recent algorithm update and the tools you can use to check Key steps to take, like removing outdated content and improving technical SEO The importance of image optimization and how to switch to WebP format for faster load times Top resources to stay ahead of future Google updates Resources Mentioned: Ahrefs Site Explorer - https://ahrefs.com/site-explorer WP Rocket - https://wp-rocket.me/ ShortPixel Plugin - https://shortpixel.com/ PageSpeed Insights - https://pagespeed.web.dev/ SEO sites to stay updated: Search Engine Roundtable (https://www.seroundtable.com/), Search Engine Land (https://searchengineland.com/), and Search Engine Journal (https://www.searchenginejournal.com/) =-=-=-= BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠⁠⁠⁠⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more insights on SEO, blogging, and marketing.

Jason Barnard (The Brand SERP Guy) is an entrepreneur and CEO of Kalicube. Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that! Jason has founded multiple companies, including Kalicube in France in 2015, WTPL Music in France in 1991, and UpToTen in Mauritius in 2000. Jason was also CEO of UpToTen from 2000 to 2011 and was CEO of WTPL Music from 1991 to 1999. Jason's first book, “The Fundamentals of Brand SERPs for Business”, was published in January 2022. Jason regularly contributes articles to leading digital marketing publications such as Search Engine Journal and Search Engine Land. Jason writes for businesses in the digital marketing industry, including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot. Key Moments [06:20] Profitable company sold, now focusing on Kalicube. [08:50] CEO running business, delegate to leadership team. [10:41] Initiate personal brand, shift focus to corporation. [14:00] Future-proof platforms function the same universally. [18:29] Find Jason Barnard online for different interactions. Find Jason Online Personal name link to: https://jasonbarnard.com The Brand SERP Guy link to: https://thebrandserpguy.com Professional link to: https://kalicube.com/about/jason-barnard/ -------BOOK https://www.brandserpsforbusiness.com/ ------- SOCIAL PERSONAL https://twitter.com/jasonmbarnard https://www.linkedin.com/in/jasonmbarnard/ https://www.facebook.com/jasonmartinbarnard/ https://www.youtube.com/@jasonmbarnard --------PODCAST https://brandedsearchandbeyond.com/ If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://s3th.me/@pch Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

  Find out why Sarah calls LinkedIn a must-have for insurance agents. Learn more about the power of the networking platform, including tips and strategies agents of all levels can use.   Download our FREE eBook – Social Media Marketing for Insurance Agents   Resources: Agent's Guide to Social Media Communication Resources: https://link.chtbl.com/ASG606 Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail. Facebook Basics for Insurance Agents: https://link.chtbl.com/ASG607 TikTok Basics for Insurance Agents: https://link.chtbl.com/ASG603   References: “About Linkedin.” LinkedIn, LinkedIn, about.linkedin.com/. Accessed 2 Aug. 2024. “Linkedin Users in United States of America - July 2024.” NapoleonCat, NapoleonCat, napoleoncat.com/stats/linkedin-users-in-united_states_of_america/2024/07/. Accessed 2 Aug. 2024. “Social Media Fact Sheet.” Pew Research Center, Pew Research Center, 31 Jan. 2024, www.pewresearch.org/internet/fact-sheet/social-media/. Walsh, Shelley. “The Top 10 Social Media Sites & Platforms.” Search Engine Journal, Search Engine Journal, 4 July 2024, www.searchenginejournal.com/social-media/social-media-platforms/.   Follow Us on Social: Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance      Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel  Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/

Why is it so easy to get helpful content so wrong?  Wix's Mordy Oberstein and Crystal Carter are joined by Search Engine Journal's Managing Editor, Ben Steele, to analyze content-focused SEO and how you can write great content that actually has meaning.  Plus, we go straight to the source to see what Google's People Also Ask tells us about how Google sees ‘good content'. We put the helpful into content this week as we teach you how to create content that your audience will crave on this episode of the SERP's Up SEO Podcast! Key Segments [00:02:09] What's On This Episode of SERP's Up? [00:04:03] Focus Topic of the Week: Creating Good Content [00:05:05] Focus Topic Guest: Ben Steele [00:31:42] Fun with People Also Ask  [00:39:16] Snappy News [00:48:05] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter  Ben Steele Angie Nikoleychuk Heather Campbell Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Google Ranking Systems & Signals 2024 The Rise of Situational Content News: Google: Sometimes Search Experiments Conflict Causing Issues 13 SEO takeaways from Google's Elizabeth Tucker at SMX Advanced Head of Google Search: AI mistakes won't prevent progress

As controversial as we all know it is, artificial intelligence is here to stay.  So as digital marketers, how do we use it thoughtfully and mindfully?  Joining me to dive deeper on this subject is the brilliant tech educator and author, Avery Swartz. We're taking a closer look at generative AI tools like ChatGPT and their role in marketing and client services. We explore AI's probability-driven predictions, compare it to an "autocomplete on steroids," and discuss its limitations, especially its lack of self-awareness. We don't shy away from the ethical dilemmas surrounding AI, from integrity and environmental impacts to copyright issues.  On top of so much more, we touch on the future of AI in marketing and society, and Avery's thoughtful approach to technology. So listen in as we shed light on both the potential and the pitfalls of AI in business and marketing with the always-insightful Avery Swartz.  In this episode of the podcast, we talk about: Avery's transition from web design to tech education Very real AI hallucinations How to use AI tools like ChatGPT without compromising integrity The importance of human creativity and critical thinking in the AI era The future of AI in marketing and its potential impact on businesses The balance between productivity and societal wellbeing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Social Media Day Summit Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level. Grab your ticket today for $10: https://onlinedrea.com/smd/   About the Guest: Avery Swartz is the founder and CEO of Camp Tech, and author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing. Avery is the resident tech contributor on CTV Your Morning and is regularly heard on CBC Radio.  Avery was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list and hosted the AI Meets World podcast from Microsoft and the Globe and Mail Content Studio. Websites: https://averyswartz.com/ and https://www.camptech.ca/ Instagram: https://www.instagram.com/averyswartz/, https://www.instagram.com/camptechco/ LinkedIn: https://www.linkedin.com/in/averyswartz/, https://www.linkedin.com/company/camp-tech/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/309

Henneke didn't see herself as a writer. She didn't even think she was creative. In school, English was her worst subject. The next was Dutch, her first language. Henneke never kept a journal, never wrote a poem, never published anything. Later in life, she realised there wasn't that much magic about writing, and discovered a passion that led her to some amazing achievements: - Publishing “Blog to Win Business,” a book that was recommended as a must read for business writers by Inc.com and HuffingtonPost. - Landing an interview with Inc.com and Forbes.com on the topic of seductive writing. - Being named one of “50 Incredible Women in Marketing to Follow” by Search Engine Journal. - Writing for Sally Hogshead, a Hall of Fame speaker. Today Henneke describes herself as an "irreverent writer and educator on a mission to stamp out gobbledygook." Her courses, books, and clean-looking blog -- Enchanting Marketing -- teach both first and second language English writers how to improve their writing skills. What can we all learn about writing, blogging, and engaging storytelling from Henneke? You're about to find out :) (If you prefer watching, here's the link to the YouTube interview - https://youtu.be/_EYrp406itY) HENNEKE'S LINKS - Henneke's LinkedIn- https://www.linkedin.com/in/hennekeduistermaat/ - Enchanting Marketing - https://www.enchantingmarketing.com/ MY LINKS - Better Writers, my weekly newsletter for online writers who speak English as a second language. I share writing tips, insights, and resources to help you do one thing: become a better writer. -- https://fabiocerpelloni.com/private/ - My website -- https://fabiocerpelloni.com/

Send us a Text Message.Yesterday Stay22 released this article on Search Engine Journal, and I was lucky to talk to Content Manager Kyle Brouse about his piece.Have you tried any of these methods? Which one works best? THE INSIDER MEMBERSHIP IS OPEN AGAIN! If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! https://www.facebook.com/groups/leslipetersonThe quickest way to increase your traffic? Update your content regularly. Get a free blog post update checklist ORNeed help understanding your blog personas and getting lead magnet ideas? Get my FREE GPT4.0 Lead Magnet Masterkit Find both here>> https://leslipeterson.com/===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

David Angotti, a seasoned entrepreneur and the Chief Evangelist at Guesty joins us this week to discuss his journey into the world of short term rentals. Starting from humble beginnings without relying on traditional investments like 401ks or mutual funds, they delve into the real essence of building a successful business in short-term rentals, emphasizing the significance of work ethic, consistency, and strategic thinking. David shares his journey from launching and scaling a property management company in the Smokies, building a successful direct booking website, to eventually establishing a full-blown OTA (Online Travel Agency), demonstrating the power of innovation and customer-focused strategies. He provides valuable insights into the algorithms of OTAs, the importance of optimizing listings for better visibility, and how strategic actions can significantly impact your business's success on platforms like Airbnb. The conversation also covers David's personal philosophy on achieving balance and living a fulfilled life, showcasing the blend of professional drive and personal passions that has guided his success in the short-term rental industry. 00:00 The Journey Begins: Setting Realistic Goals and Work Ethic 00:17 Introducing Short Term Rental Nation: The Unconventional Path to Freedom 01:06 Catching Up: Life Updates and Future Plans 02:56 From Property Management to Building an OTA: David Angadi's Story 07:30 The Evolution of a Property Management Company 16:23 Creating a Successful OTA: Strategies and Insights 20:55 The Importance of Book Direct and Understanding OTAs 22:13 Scaling Success in the Smoky Mountains 23:25 Expanding Horizons: Florida and Hawaii Ventures 23:34 The Acquisition by Guesty and Its Impact 24:07 Deep Dive into OTA Strategies and Metrics 27:40 Maximizing Airbnb's Algorithm for Success 34:27 Transitioning to a Role at Guesty 36:27 Trends and Insights from the Field 38:47 Balancing Life, Work, and Extraordinary Goals 44:05 Final Thoughts on Success in Short-Term Rentals David Angotti's Bio David Angotti is a serial entrepreneur who founded and exited an EdTech startup, consulted with Fortune 100 brands, wrote for Search Engine Journal, and recently sold one of the fastest-growing property management brands in the country. He is currently laser-focused on developing the StaySense Amplify product into a legitimate Airbnb alternative for hosts, co-hosts, and property managers. In addition to StaySense Amplify, he owns multiple niche OTAs, owns properties in several locales, and built a purpose-built neighborhood in the Smoky Mountains. David's primary strengths are business development, branding, high-level marketing, search engine optimization, and public relations. In addition to his business background, he was a commercial pilot for NetJets and is certified to fly the fastest passenger jet in the world. Connect with David https://davidangotti.com https://www.linkedin.com/in/davidangotti/ https://twitter.com/DavidAngotti Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Watch Mike's free masterclass training on www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices

David Angotti, a seasoned entrepreneur and the Chief Evangelist at Guesty joins us this week to discuss his journey into the world of short term rentals. Starting from humble beginnings without relying on traditional investments like 401ks or mutual funds, they delve into the real essence of building a successful business in short-term rentals, emphasizing the significance of work ethic, consistency, and strategic thinking. David shares his journey from launching and scaling a property management company in the Smokies, building a successful direct booking website, to eventually establishing a full-blown OTA (Online Travel Agency), demonstrating the power of innovation and customer-focused strategies. He provides valuable insights into the algorithms of OTAs, the importance of optimizing listings for better visibility, and how strategic actions can significantly impact your business's success on platforms like Airbnb. The conversation also covers David's personal philosophy on achieving balance and living a fulfilled life, showcasing the blend of professional drive and personal passions that has guided his success in the short-term rental industry. 00:00 The Journey Begins: Setting Realistic Goals and Work Ethic 00:17 Introducing Short Term Rental Nation: The Unconventional Path to Freedom 01:06 Catching Up: Life Updates and Future Plans 02:56 From Property Management to Building an OTA: David Angadi's Story 07:30 The Evolution of a Property Management Company 16:23 Creating a Successful OTA: Strategies and Insights 20:55 The Importance of Book Direct and Understanding OTAs 22:13 Scaling Success in the Smoky Mountains 23:25 Expanding Horizons: Florida and Hawaii Ventures 23:34 The Acquisition by Guesty and Its Impact 24:07 Deep Dive into OTA Strategies and Metrics 27:40 Maximizing Airbnb's Algorithm for Success 34:27 Transitioning to a Role at Guesty 36:27 Trends and Insights from the Field 38:47 Balancing Life, Work, and Extraordinary Goals 44:05 Final Thoughts on Success in Short-Term Rentals David Angotti's Bio David Angotti is a serial entrepreneur who founded and exited an EdTech startup, consulted with Fortune 100 brands, wrote for Search Engine Journal, and recently sold one of the fastest-growing property management brands in the country. He is currently laser-focused on developing the StaySense Amplify product into a legitimate Airbnb alternative for hosts, co-hosts, and property managers. In addition to StaySense Amplify, he owns multiple niche OTAs, owns properties in several locales, and built a purpose-built neighborhood in the Smoky Mountains. David's primary strengths are business development, branding, high-level marketing, search engine optimization, and public relations. In addition to his business background, he was a commercial pilot for NetJets and is certified to fly the fastest passenger jet in the world. Connect with David https://davidangotti.com https://www.linkedin.com/in/davidangotti/ https://twitter.com/DavidAngotti Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Watch Mike's free masterclass training on www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices

Roger Montti, staff writer at Search Engine Journal, joins hosts Kristine Schachinger and Jim Hedger to share his thoughts on Google's vision of its own future. Roger wrote about this week's Google Marketing Live in NYC in a piece published May 22, "Google To Prioritize AI Overviews Ads Over Organic Search". In it, Roger offers an overview of search results berift of visible blue links. This vision of Google's future will be driven by paid placement rather than the meritocratic set of algorithms Google organic search, which will get relegated so far below the fold it might as well be buried. Any experience with Roger is a well informed though sometimes scary one. This one is both, but, as always, there's hope. You'll want to hear the future Roger sees.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

This episode also covers a lot of the week's general news including the coming of ChatGPT5, Meta's near universal introduction of AI to Facebook and Instagram, TikTok's upcoming turmoil, how plans to kill the cookie have again gone stale, that Webcology was, this week, named among the top SEO podcasts to listen to in 2024 by Search Engine Journal. Thanks to SEJ and to everyone for listening and contributing to our shared industry in whatever ways you do. We cover a lot of other Googley things but nothing compares to the Google April 2024 Rotten to the Core Scandal.  It's been a long week since yesterday's news. Mark it in your calendars and diaries, April 24, 2024 was the day Google's greatest myth was finally busted. Recorded live the day after the world learned conclusively how Google manipulated and degraded results to produce a higher query frequency in order to bump its bottom line, this episode deals primarily with what could be Google's worst week ever. Google broke the Ghostbuster Protocol and merged the paid and organic streams of interest and in a long, detailed, and absolutely damning 4200 word essay released yesterday, former Google insider Edward Zitron fills in the five-Ws; who, what, where, when, and why. The piece traces the devolution of Google search back to an emergency all hands meeting in 2019 and places blame at the feet of the man who previously led Yahoo Search to oblivion's great beyond. A stunning and scandalous story is quickly emerging and this marks the first open chapter.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Lidia Infante is Head of SEO at SurveyMonkey. Lidia has over a decade of marketing experience and a strong focus on SEO and content strategy. She also LOVES data. In this episode we discuss one tip that can boost your career and finding a partner by applying marketing principles to dating. Recommendations Andi writing for JP Castlin's Strategy in Praxis blog about storytelling Red and blue ocean strategy in HBR Never split the difference by Chris Voss LondonSEOXL - use code Andi20 to get 20% off a ticket Lidia Infante Lidia holds a BSc in Psychology and a Master's in Digital Business, she has made her mark at companies such as Sanity.io, BigCommerce, and Rise At Seven. Lidia is recognized as a leading voice in the SEO community. She is an exceptional SEO speaker, regularly featured at top-tier events such as MozCon, BrightonSEO, or WTSFest. She often writes about SEO trends and best practices for Moz, Search Engine Journal, and the Wix SEO Hub. Strategy Sessions Host - Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating.

My guest on this episode of Sell With Authority has spent nearly 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. Corey Morris is President and CEO of Voltage, a powerhouse in the digital marketing sphere. Corey is not only a VIP contributor to esteemed publications like Search Engine Journal and Search Engine Land but also the author of the eagerly anticipated book, Digital Marketing Success Plan, set to release later this year. We dive into the mystic dark magic voodoo that search engine optimization sometimes feels like — and we dispel some myths. Perhaps even more importantly — we highlight the strategies and tactics you and your team should focus on for 2024 — and beyond. Because if you do — you'll attract more right-fit prospects into your agency's sales pipeline. And what we discuss will also help you score some more wins for your clients. If you take and apply the insights and wisdom Corey shares during this episode — you and your team will raise the bar in how you help your clients when talking through where SEO is headed — and — you can use it to fill your sales pipeline and roar through 2024. What you will learn in this episode: Why aligning marketing efforts with business goals wins over simply tracking metrics The critical difference between being perceived as a valued partner versus just another vendor Secrets to overcoming commoditization in marketing services such as SEO and website development How Voltage's application of consistent SEO strategies leads to undeniable inbound leads The importance of creating engaging content positioned for various marketing channels to drive targeted business outcomes Resources: Website: https://voltage.digital Facebook Business: https://www.facebook.com/voltagekc LinkedIn Personal: https://www.linkedin.com/in/coreymorris/ LinkedIn Business: https://www.linkedin.com/company/voltagedigital/ Twitter Personal: https://twitter.com/coreydmorris Additional Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group

The EDGE team covered a slew of news this week. Articles from Search Engine Land, Search Engine Round Table, and Search Engine Journal covered the landscape of digital marketing news, but we were able to get a couple of nice AI pieces in there. Watch Reddit folks, they just doubled down on their value by inking a $60m deal with an “unknown” AI company. Any guesses? You also want to check out Sora, the text-to-video feature from OpenAI (we will soon be in a world of video inception). Lastly, check your Meta Ads expenses this weekend. They spent your money like a teenager at the mall, and now they are sorry. We're bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn't make it to the show, but were really interesting! Your News(letter) from the EDGE awaits here! News from the EDGE: [00:03:33] Google Launches "How Search Works" Series To Demystify SEO [00:07:35] Meta Apologizes After Ad Error Causes Campaigns to Overspend by 'Thousands' [00:10:35] EDGE of the Web Sponsor: Site Strategics  [00:11:31] Reddit Dominates Google Search Discussions/Forums AI News: [00:17:57] Reddit Signs Content Licensing Deal with AI Company Ahead of IPO, Bloomberg Reports [00:21:14] OpenAI Introduces Sora [00:22:58] OpenAI's ChatGPT Is Testing a Memory Feature AI Tools: [00:24:20] FirstPic.ai Unveils New Image Recognition Technology [00:26:47] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:27:52] Google Introduces New Stories in Top Stories Section [00:28:42] Google Emphasizes the Importance of Recovery Timing and Helpful Content Update [00:30:21] Google Refines Search DMA Rich Results Aggregator Units and Refinement Chips Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio

Hosts: Jonny Ross and Pascal FintoniSegment 1: You Ask, We AnswerDiscussion Topic: The effectiveness of national and international days in content marketing and website traffic generation.Key Takeaways: Jonny and Pascal debate the merits of leveraging these days for marketing strategies. The consensus? They must align with your brand, resonate with your audience, and be part of a broader campaign rather than one-off content pieces.Segment 2: Website StoriesFeatured Article: "Google to Disable Third Party Cookies for 1% of Chrome Users" by Matt Southern from Search Engine Journal.Insights: A crucial discussion on the impending changes in digital marketing due to privacy policies and the impact on data tracking. Businesses are advised to prepare and adapt to these changes for continued success in online advertising.Segment 3: The Website Engine RoomTool Recommendations:Pascal's Pick: Google My Business - An underutilised tool that can significantly enhance your online presence.Jonny's Pick: KWFinder - A keyword research tool ideal for discovering long-tail keywords with low competition, perfect for driving targeted traffic.Segment 4: The Website Call to ActionJonny's CTA: Add subtle animations and transitions to your website to guide users' attention and enhance the user experience.Pascal's CTA: Draw inspiration from blog header images outside your industry to refresh and modernize your site's design.Final Thoughts:Jonny and Pascal wrap up by reflecting on the importance of website pride and the impact of thoughtful content and design. They encourage listeners to apply the episode's advice and share their progress.Reminder:Don't forget to visit 90daymarketingmastery.com for more resources and to book a discovery call with Jonny or Pascal. Share your website updates, questions, and favorite apps for a chance to be featured in the next episode.Next Episode Teaser:Stay tuned for Episode 23, where we'll explore new SEO challenges and opportunities in 2024, dissecting the latest trends and tools to keep your website at the top of its game.Connect with Us:We're live on YouTube, LinkedIn, Facebook, and available as an audio podcast for on-the-go tips.Leave us a review and share with a friend if you find our insights helpful.Until next time, enjoy a creative montage of tips and tricks from today's episode, and start making your website work smarter!Timestamps00:00:14 (00:00:14)Introduction to the podcast episode.Johnny and Pascal introduce the episode and discuss the focus on website improvement.00:01:44 (00:01:44)You Ask, We Answer: National and International Days for Content Marketing.Debate on the relevance and effectiveness of using national and international days for content marketing and website traffic generation.00:08:32 (00:08:32)Website Stories: Google to Disable Third-Party Cookies.Discussion on Google's plan to disable third-party cookies and its impact on digital marketing and data tracking.00:18:44 (00:18:44)Website Engine Room: New Discovery - Mangles KW Finder.Introduction and discussion of the Mangles KW Finder as a keyword research tool for driving targeted traffic to a website.00:19:48 (00:19:48)Website Engine Room: Google My...

What has Google said about the impact user behavior has on rankings? How should you look at user behavior and rankings? What does the Department of Justice's antitrust trial involving Google uncover about user behavior and rankings?  Google has always used behavior metrics, but to what degree?  This week, Wix's Mordy Oberstein and Crystal Carter investigate how much Google directly utilizes user behavior to impact rankings and what that should tell us as SEO's.  SEO Content Strategist at Search Engine Journal, Shelley Walsh, joins to cover the Department of Justice antitrust lawsuit against Google, revealing the truth about ranking metrics. The verdict is in this week as we pass judgment on Google's ranking guidelines here on the SERP's Up SEO Podcast! Key Segments [00:02:36] What's On This Episode of SERP's Up? [00:03:42] Focus Topic of the Week: Does Google use behavior metrics for ranking?  [00:20:47] Focus Topic Guest: Shehley Walsh [00:28:14] Fun with People Also Ask [00:34:35] Snappy News [00:45:52] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Shelley Walsh  Danny Sullivan, Google's Search Liaison Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube SEO Resource Center Ex-Google Search head worried his team was ‘too involved with ads' What Pandu Nayak Taught Me About SEO Why SEOs should watch content trends carefully The future of web content  News: Google ‘Circle to Search': The New AI-Powered Search Gesture For Android Google Ranking Teetering In & Out Over Weekends - Bug Or Edge Of Quality? New research study asks if Google Search is getting worse

Today we are talking all about LinkedIn, LinkedIn messaging, how to be more authentic, and how to get more out of your LinkedIn marketing. Our expert guest today is Mandy McEwen. Mandy is the founder and CEO of Mod Girl Marketing and Luminetics. She has been named a top 24 B2B marketer by LinkedIn. She's listed in Search Engine Journal as a top 12 SEO expert and was named a top 20 female marketer by G2. She regularly collaborates with the LinkedIn team and spoke at LinkedIn's inaugural studio week. She's a renowned marketing and business mentor with eight plus marketing courses and an integrated Facebook group. And Mandy regularly speaks at virtual marketing summit much across the globe. Connect with Mandy at www.modgirlmarketing.com This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! https://www.podcastbrandingacademy.com THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets. https://www.brandsonbrands.com/the-podcast-walkthrough

Join Nate Matherson as he sits down with Ann Smarty for the thirty-second episode of the Optimize podcast. Ann is an SEO expert with industry experience since 2005 and is the founder of Smarty Marketing, a client-first boutique SEO agency based in New York. She was the former editor-in-chief of Search Engine Journal, a frequent contributor to prominent search and social blogs like Small Business Trends and Mashable, and a speaker at Pubcon and other digital marketing events. In our episode today, Ann and I discuss organic search and AI predictions for 2024, her recent report, The State of The Link Building Industry 2023, helpful content, algorithm updates, and more! During the episode, Ann shares her experience with Google's algorithm evolution over the years and how user experience metrics signal Google that your website's content is valuable to the readers and should rank highly. In this week's deep dive, Ann shares her thoughts on the challenges agencies face in acquiring clients and the problems clients face when choosing an agency. Listen to her thoughts on the importance of experience and longevity when selecting an SEO agency, why you should educate yourself before your first meeting, and how shortcuts and hype can backfire. Rounding out the episode, Ann and Nate discuss link-building strategies, topical authority, creating link bait, and reputation management. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.Resources:Join Positional's Private Beta Here: www.positional.comCheck-in with Nate on LinkedIn & TwitterCheck-in with Ann on LinkedIn & Twitter & Agency WebsiteThe State of The Link Building Industry 2023 Report

In this podcast episode, we explore the evolving trends in online user behavior, particularly their shifting search patterns. We discuss strategies to adapt to these changes, emphasizing the importance of personalized approaches and the necessity of establishing online connections in a world where people yearn for meaningful interactions. Additionally, we delve into the growing role of AI in bridging this connection gap.Support the Podcast by leaving a review or better yet buy a consulting session and get to meet Matt one-on-one! He wants to hear about what you're doing and help you get your business to the next level: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—Additional opportunities to hear from Matt:Sales and Marketing Podcast: https://oilandgassalesandmarketing.com/Search Engine Journal: https://www.searchenginejournal.com/author/matt-bertram/Entrepreneur: https://www.entrepreneur.com/author/matt-bertram—-The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/Follow me at: https://www.linkedin.com/in/mattbertramlive/Facebook: @bestseopodcastInstagram: @thebestseopodcastTikTok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt BertramDisclaimer: For Educational and Entertainment purposes Only.Support the show

In this podcast episode, we dive into the dynamic world of SEO and how it's evolving in response to the ever-changing market landscape. We explore the critical role of SEO plugins, dissecting the top options available and how they can supercharge your site's optimization. Whether you're a seasoned SEO pro or just getting started, this episode offers practical advice and actionable tips to keep your website ranking high and driving organic traffic in the face of market transformations. Tune in to stay ahead in the SEO game and empower your digital presence with the latest tools and techniques.Support the Podcast by leaving a review or better yet buy a consulting session and get to meet Matt one on one! He wants to hear about what you're doing and help you get your business to the next level: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session---Additional opportunities to hear from Matt:Sales and Marketing Podcast: https://oilandgassalesandmarketing.com/Search Engine Journal: https://www.searchenginejournal.com/author/matt-bertram/Entrepreneur: https://www.entrepreneur.com/author/matt-bertram—The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/Follow me at: https://www.linkedin.com/in/mattbertramlive/Facebook: @bestseopodcastInstagram: @thebestseopodcastTikTok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt BertramDisclaimer: For Educational and Entertainment purposes Only.Support the show

In this episode, Matt Bertram talks about his experience with plugins and whether you should use them or not, as well as their advantages and pitfalls.He shares personal stories and announces a Small Business SEO Coaching Program! More details to come. Support the Podcast by leaving a review or better yet buy a consulting session and get to meet Matt one on one! He wants to hear about what you're doing and help you get your business to the next level: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-sessionSource: https://wordpress.com/go/tutorials/do-you-need-to-use-seo-plugins-on-your-wordpress-com-site/—Additional opportunities to hear from Matt:Sales and Marketing Podcast: https://oilandgassalesandmarketing.com/Search Engine Journal: https://www.searchenginejournal.com/author/matt-bertram/Entrepreneur: https://www.entrepreneur.com/author/matt-bertram---The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/reviewFind more great episodes here: bestseopodcast.com/Follow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram & Chris BurresDisclaimer: For Educational and Entertainment purposes Only.Support the show

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective by Purna Virji About the Book: Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media, and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email, and social media networks to maximize reach, engagement, and impact. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify, and Google plus interviews with top industry experts from across the globe.  Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships, and boost conversions. About the Author: Purna Virji is a globally renowned content strategist whose current title is Principal Consultant, Content Solutions at LinkedIn.  She previously led Microsoft's global learning and thought leadership programs and is an award-winning former journalist.  Virji is a top-rated international keynote speaker featured in The Drum, The Next Web, Search Engine Journal, and AdWeek. She has also been recognized as an AdWeek Young Influential, was crowned the Search Personality of the Year by the US Search Awards, and was named "The Most Influential PPC Expert in the World" by PPC Hero. And, interesting fact - she speaks six languages and has never seen a Star Wars movie! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/high-impact-content-marketing-purna-virji   

Tiffany Da Silva, Founder of Flowjo.co, shares her 3 tactics for beating imposter syndrome. Download the free powerups cheatsheet https://marketingpowerups.com/037

Get ready for another great episode of This Week in Niche Pursuits News to help start your weekend. Spencer and co-host Jared kick things off by discussing Google's August Core Update. They share whether it has affected their sites and discuss some of the devastating screenshots they've seen from other site owners. They also discuss a study highlighted in the Search Engine Journal regarding ChatGPT and its reach among USA adults. A shockingly low number of Americans have actually used the tool or feel that it will affect their jobs. So, the guys spend some time weighing in on this interesting topic. The conversation then gets into the ongoing adoption of AI-powered features in search engine results and the inclusion of links within results. Plus, Reddit just launched an AI-powered keyword research tool. A development, they discuss, could be very useful for content creators and advertisers looking to optimize their strategies. After a nice catch-up on the latest news, it's time for their shiny object shenanigans. Spencer starts by sharing how he's hiring local individuals to assist him in recording product review videos for the Amazon Influencer program. And discusses how this will not only help to create engaging content but also support the local community. Jared then chimes in with his own Amazon Influencer program update and how he's ramping up video production. In fact, he just set a personal record by recording a staggering 122 videos in just one week! As usual, the conversation then goes into awesome and weird niche site discoveries. First up is a website called Language Guesser. It's a creative and simple game for language enthusiasts to guess the language being spoken in videos. After that, they discuss another fun little site called Word Unscrambler. This site offers visitors a handy tool for unscrambling letters and finding words, particularly useful for Scrabble players! As always, they discuss the traffic and potential revenue of these niche sites and give some valuable insights into their profitability. They also offer suggestions for improvement, such as design tweaks and creating mobile apps. To wrap things up, they highlight subscribing to the newsletter to get regular updates and stay in the loop on the latest online business news and success stories! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Using data gathered from 3,890 SEO professionals for our annual State of SEO report, we're ready to give you new insights on the disruptive factors in the industry. From the rise of generative AI to shifting content trends, there are many opportunities to use these new disruptions to your advantage and stay ahead in such a competitive time. Ben Steele, senior editor at Search Engine Journal, joined me on this SEJ Show to break down the three significant disruptions in the SEO world and the opportunities they present. We examined the process behind implementing generative AI and what AI might look like next year. Get tactics for communicating your SEO value, tips on new ways to cultivate your audience, and new content creation strategies for facing changing trends. People noted that generative AI would be the biggest disruptor. However, respondents are largely positive; they feel optimistic about the impact of generative AI and its potential to affect their business's bottom line. I think there's an interesting duality to note there. It's disrupting many things, but people are still excited about it. –Ben Steele, 04:33 You bring up a great point about adapting focus. The industry is incredibly dynamic. With the acceleration of AI, changes in search engine algorithms, and evolving user behavior, SEO professionals need to be agile. They have to reassess and adapt their metric priorities in real time to ensure they're capturing the most relevant data, which translates to business value. That could be the reason we had to revisit the metrics we included in this year's survey. –Ben Steele, 20:29 While I can't predict the future with absolute certainty, what's clear is that the traditional role of an SEO professional is already transforming. SEO is becoming increasingly interdisciplinary. It's no longer just about optimizing for search engines; it's about optimizing for user experience, understanding data analytics, and even having some proficiency with AI and machine learning models. –Ben Steele, 21:15   [00:00] - About Ben. [03:57] - Top disruptors in SEO. [04:33] - Has generative AI affected search yet? [07:07] - User behavior toward new technology: voice search example. [10:46] - Freelancers moving to permanent positions. [12:15] - Impact of layoffs in tech companies. [16:34] - Priority metrics for SEO professionals. [18:05] - Agency vs. in-house SEO communication struggles. [22:20] - Importance of click-through rate as a metric. [27:25] - SEO's role in ecommerce and Google Shopping. [28:53] - Content's role in SEO. [29:37] - Top barriers to SEO success. [30:57] - Communication barriers in SEO. [32:31] - Frequency of Google updates. [34:01] - Changes in Google SERPs. [34:36] - Major takeaways in the SEO report. [36:46] - Navigating SEO algorithm changes. [38:03] - Communicating SEO value.   Resources mentioned:  State of SEO 2024 - https://www.searchenginejournal.com/state-of-seo/ An SEO's job is not just to drive traffic; it's to complete that journey all the way down to the checkout. –Loren Baker, 26:08 What we're seeing is a shift in focus. Last year, people were going back to basics and focusing on technical SEO. This year, we're seeing a greater emphasis on understanding audience intent and traffic quality, not just raw numbers, but what this traffic means. –Ben Steele, 22:22 People are no longer convinced by the promise of getting you to page one for any term you want because the question becomes, 'Page one for what? For something that nobody searches for?' –Ben Steele, 38:03 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Ben Steele:   Ben Steele, the Senior Editor at SEJ, boasts profound expertise in digital content. Though he didn't initially aim to become an SEO strategist, the skills he acquired for his role, combined with his self-initiated research into digital marketing, unveiled his genuine passion in this field. His experience in professional theater not only refined his work ethic and leadership abilities but also fostered other invaluable attributes such as creativity. Now, at SEJ, Ben contributes to their ebooks, consistently providing fresh perspectives and strategic content advice. Through his SEO endeavors, he artfully weaves the nuances of human experiences, journeys, and expressions into enlightening lessons for others. Connect with Ben on LinkedIn: https://www.linkedin.com/in/writerbensteele/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker   

Episode 174 contains the notable Digital Marketing News and Updates from the week of August 14 -18, 2023.1. Google Ads Sunsetting Enhanced CPC on Shopping campaigns - Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Google explained that it is adopting more advanced strategies and campaigns as its technology improves. Google pointed out that eCPC was launched more than 10 years ago, and new strategies, such as target ROAS, Maximise conversion value and fully automated campaigns like Performance Max, can help you achieve the same or better results.If you are using eCPC, Google recommends taking the following actions:  In your Standard Shopping campaigns, try the one-click Target ROAS experiments for Shopping, which you can find in your campaign settings.  Alternatively, you can trial Google Ads' newest fully automated solution, Performance Max campaigns. 2. Google Testing Small Advertisers Premium Support - Not sure if this true but Search Engine Journal reported that Google Ads has launched  a new pilot program to provide enhanced customer service for a select group of small Google Ads customers. The goal of the paid pilot program is to: “… provide agencies and advertisers with specialized one-on-one support tailored to specific customer needs.”This marks a shift for Google, which has historically reserved this high-touch level of support for its largest advertising clients.My thoughts in the show. Listen and find out.3. Google Makes it Easier for Customers to Find You on Social Media - Google has announced that businesses can now add social media links to their Google Business Profiles. This new feature allows businesses to make it easier for customers to find and connect with them on social media.To add social media links to your Google Business Profile, you will need to: Go to your Google Business Profile. Click on the Edit button. Click on the Contact tab. Under Social profiles, enter the URL for each social media platform where you have a presence. Click on the Save button. Once you have added your social media links, they will be displayed on your Google Business Profile. Customers will be able to click on the links to visit your social media profiles.4. Google: Domain Name Does Not Make Or Break Your SEO - We've covered this topic in the past however it came up this week so we are covering it again. Here is what Google's John Muller wrote:“An #seo question from the X-Twitter world: In the domain name, is the use of dash ( – ) recommended or not? It's fine  Pick a domain name for your brand for the long run, don't just collect keywords (the common reason for dashes). Build out a domain. – For SEO, dashes are very minimally better in URLs than underscores. Don't change your URLs for them tho. Don't use spaces, commas, colons, etc in URLs.  Your domain name is never going to make or break your SEO.” 5. Is It Okay to Use noindex to Remove a Page from SERP Sitelinks? - Google's John Mueller answered a question about whether it's okay to use the noindex meta tag to remove a page from SERP sitelinks. Here is the original question: “Is noindex a good way to get a page out of a search result sitelinks? Should be an option in web console imho but a specific real estate agent's page is part of the website sitelinks where there are lots of other pages like About etc. that should be there instead. Should I temporarily noindex the agent's page to get it off the sitelinks?”What are SERP sitelinks? SERP Sitelinks are clustered links in the search results from one domain and are are typically shown when someone searches for the name or URL of a website.And a noindex meta tag is a directive, which means that search engines are obligated to obey the request. In the case of a meta noindex tag, this means that search engines are required to drop a webpage from the index. In simple terms, there's an indexing engine, which is the part with Googlebot that goes out, crawls the web and acquires website content for possible inclusion into Google's index. And there's also a ranking engine.Mueller said that it's generally fine to use noindex for this purpose, but there are a couple of things to keep in mind.“I suspect (computers do weird things, so no guarantees :-)) what would happen is we'd drop it (during the noindex) and return it to normal (same state as before) when you remove the noindex. We wouldn't see a temporary noindex as a signal that you like it a little bit less — it's either indexable or not, the ranking side is separate from the indexing.”Google lists a number of steps that publishers can take to keep less desirable pages out of the sitelinks in their official documentation: Make sure that the text you use as your page titles and in your headings is informative, relevant, and compact.  Create a logical site structure that is easy for users to navigate, and make sure you link to your important pages from other relevant pages.  Ensure that your internal links' anchor text is concise and relevant to the page they're pointing to.  Avoid repetitions in your content. However it still does not solve the mystery as to why a less desirable page is showing up in SERP sitelinks. May be what is less desirable to the site owner is more desirable to Google? 6. Why Your Site Might Not Be Ranking in Google Despite Good SEO? During August 2023, SEO Office hour, someone asked “Why is my site not ranking despite low competition and good SEO? I have a sitemap, indexed pages, updated content, backlinks and on-page optimization. But my site is still not in the top 200 results for my keywords.”Before I jump into what Google's John Muller said in his reply, I want to point out that “Good” is subjective here. It depends on the expertise, knowledge, and competence of the individual making that judgment. Until failure makes a knowledge gap obvious, it is difficult to be aware of what one does not know.So "good" SEO might mean different things. Anyways, now on to how Muller responded. First he said “I see this kind of question often. Google tends to focus on various technical aspects when it comes to talking about SEO, but you need to do more.A good way to think about this is to compare it to the offline world.  When it comes to books, does a good cover photo, a reasonable sentence length, few misspellings, and a good topic mean that a book will become a best-seller? Or as a restaurant, does using the right ingredients and cooking in a clean kitchen mean you'll get a lot of customers? Technical details are good to cover well, but there's more involved in being successful.”Hmm. So Mueller responded to the question in riddles. IMO, what he is saying that in addition to technical details you need to have good quality content aka helpful content. More of my thoughts in the show. 7. Google Doesn't Use Third-Party SEO Tool Scores for Rankings - Google has clarified its stance on third-party SEO tool scores, stating that Google does not use these scores to determine search rankings. “Once again, no, Google does not use scores from third-party SEO tools for search. However, that doesn't mean that they're all useless.” This means that while these tools can be helpful for providing insights into a website's SEO performance, they should not be relied upon as a definitive measure of success. “Transparently calculated scores can be useful to estimate your website's standing or to point out actual issues. They could help with the next steps or perhaps even qualify the work that was done.”John Mueller, a Google Search Advocate, made the clarification in a recent episode of the "Ask Googlebot" video series. He explained that Google's algorithms are constantly evolving, and that they take into account a variety of factors when ranking websites. These factors include the quality and relevance of the content, the number and quality of backlinks, and the user experience.Mueller mentioned Google's Chrome Lighthouse tool as a helpful tool that doesn't directly impact rankings. Lighthouse generates scores for website performance, but Google doesn't use them to rank websites in search results. However, Mueller explained the performance scores from Lighthouse could benefit you: “The score is transparently created based on various tests, which you can look at. With the overall score, you can estimate how well your website performs for those tests.” Website analytics scores can help you find problems, such as utilizing overly brief anchor text that could negatively impact site navigation. Though these concerns may not directly affect search engine ranking positions, they could still affect user experience and click-through rate.He said that these tools can be helpful, but they should not be used as a substitute for understanding how Google's algorithms work. Website authority scores, spam scores – Google doesn't use any of those in ranking. It's just an SEO myth that won't die.

With an unexpected interuption in today's schedule, I thought I'd bring one of our older (still applicable, still valuable, still popular) YouTube videos to the podcast.If you prefer to SEE me , you can watch this here: https://youtu.be/3a43g7U1p7kIf you're a blogger, you know the power of backlinks. You probably have even joined a backlinking group (or three!)There are a lot of misconceptions about how backlinks work, who you should and should not get them from, and some best practices. The stats mentioned in this video are from AHREFS, Backlinko and Search Engine Journal. THE INSIDER MEMBERSHIP IS OPEN AGAIN! Learn more here: https://leslipeterson.com/insider2/If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! https://www.facebook.com/groups/leslipetersonThe quickest way to increase your traffic? Update your content regularly. Get a free blog post update checklist here: https://leslipeterson.com/Curious about how to connect with your newsletter audience? Get a free list of 52 Newsletter Connection Prompts here: https://leslipeterson.com/===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Aleyda Solis, an SEO consultant and Founder of Orainti, shares the 6 elements of effect AI prompts for SEO. Download the free powerups cheatsheet: https://marketingpowerups.com/031

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.   ------------- Episode Summary Has your website lost its sparkle? Are you struggling to generate as much traffic as you once did? We've got you covered in this episode as we shift gears to explore the reasons behind dwindling website traffic and the role of SEO in reviving it. Matt Lozar and Brad Bialy delve into the importance of seeing your website as a living entity requiring regular check-ups, maintenance, and rejuvenating updates to better serve your audience in today's fast-paced digital realm. Content, they say, is king. But what good is a king without a strategic plan of action? In this episode, we map out the need for a comprehensive and cohesive content strategy. We share the significance of creating purposeful content, rotating around a central theme or goal. We also discuss the power of having a dedicated team to manage your social media accounts, allowing your content to reach its full potential and hit the right audience at the right time. Tuning into the needs and motivations of your target audience is critical. On this episode of InSights, the leading podcast for recruiters, we dissect how to identify their needs and craft compelling content that resonates with them. But that's not all! We also highlight the often-overlooked aspect of online reviews and their impact on your brand. The stats don't lie - most customers refer to reviews, and a large chunk specifically looks for negative ones. We delve into the importance of gathering positive reviews to control your brand's narrative. Finally, we share insights on aligning your strategies and tactics with your business goals, ensuring that your efforts lead to meaningful progress. Whether you're a veteran recruiter or still wet behind the ears, there's something for everyone in this episode! Stay tuned. ------------- EPISODE 122 SEGMENTS:  (0:00:01) - Welcome to the Show and How Should YOU Respond to a Decrease in Leads? (12 Minutes) What was done before to attract customer traffic? Could it be an issue of website optimization? Websites need to be treated like a living, breathing part of your business, needing regular maintenance and updates to keep up with the ever-changing digital marketing landscape. Finally, look into SEO techniques to help increase website traffic. (0:11:41) - Importance of a Cohesive Content Strategy (5 Minutes) Are you looking to take your recruitment marketing strategy to the next level? We discuss how to create and maintain a comprehensive content strategy that will keep your target audience engaged and ensure that every piece of content you create has a purpose. We explore the importance of having a theme or goal that all pieces of content, such as blog posts and podcasts, will revolve around. This will help make everyone's job easier and ensure that all content is in alignment with a North Star. To round out the conversation, we explain the need for a team to manage your social media accounts. (0:17:09) - Teamwork in Social Media Strategy Running (12 Minutes) We explore the importance of having a team to help you execute your social media strategy. We also discuss the need to understand and play to the strengths of each team member, and how to decide which platforms are most important to focus on for your industry and audience. (0:29:18) - Understanding Target Audience and Online Reviews (4 Minutes) Identify your target audience and create content that speaks to their needs. Understand the motivations and pain points of potential candidates, and use this knowledge to create content that captures their attention. Consider the value of online reviews and how they can affect your brand. (0:32:59) - Online Reviews' Impact on Your Brand (14 Minutes) We talk about the importance of actively seeking positive reviews to control your brand's narrative and protect against potential negative reviews. Statistics from a survey by Search Engine Journal show most customers read reviews when shopping online and 96% look for negative reviews. This impacts job seekers and the importance of having more than 100 reviews, as well as a rating higher than 3.3 stars. Creating a proactive strategy for generating positive reviews is necessary. (0:46:57) - Exploring Business Goals and Strategies (8 Minutes) Identify the best strategies and tactics to reach your business goals. Understand your business goals and objectives to create a successful roadmap. Assess current efforts to understand what works and what doesn't. Identify new areas of opportunity to drive your business forward. Find a consultant that you can trust to provide the best advice for your company. ------------- Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter / Bio)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.          Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS    

Are your Google Ads missing the mark? Do you want to lower your customer acquisition costs and generate more leads and sales? Of course you do! And this week's guest is just the person to get you there: Brooke Osmundson is a paid search expert, a Top 50 PPC Influencer, and she's got over 100 articles under her belt at Search Engine Journal. She shares how to dial in your targeting for better results now!   Register for our free AI and Marketing webinar here: https://www.takeflyte.com/flyte-school/live-events

It's our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back to some of the earliest SEO and search marketing days as I sit down with our founder Loren Baker. Come for the nostalgia and stay for the hidden gems as Loren reflects on an awe-inspiring 20-year evolution of Search Engine Journal. We delved into the unforgettable landmarks, behind-the-scenes stories, and revolutionary insights that have shaped the industry and our coverage. Loren's captivating anecdotes and poignant reflections paint a bold picture of SEO's past, present, and future. Join us as we celebrate the extraordinary legacy of Search Engine Journal and inspire a new generation of digital innovation.   We've achieved considerable success, especially since we collaborated with Alpha Brand Media in 2010 under the leadership of Jenise and Brent. Our primary goal was to expand SEJ's reach. Despite the various changes, one thing has remained constant – our commitment to continuous experimentation. –Loren Baker, 17:17 When I used to write, my natural inclination was to include a summary or an implication section in the post. I would explore questions such as: 'What does this information mean for marketers?', 'How can this be integrated into your SEO campaign?' or 'How can you incorporate this into your daily tasks?  –Loren Baker, 15:34 Some of my favorite shows are those where we've invited day-to-day marketers, mainly in-house marketers, to share their experiences. They discuss how things are working from an enterprise perspective and in-house. Even when I used to attend a lot of conferences, I particularly enjoyed the in-house or enterprise-oriented sessions. As a consultant or agency representative, it helped me understand the thought processes, challenges and struggles in-house marketers face, which improved my communication with clients and sales. –Loren Baker, 24:54   [00:00] - Origin and Initial Vision of the Search Engine Journal [07:15] - Key Changes in SEO Since Launching SEJ [11:33] - Impact of Social Media Rise on SEO Strategy [15:34] - Applying SEO News to Marketing Campaigns [16:31] - Importance of Experimentation in SEO and Marketing [17:17] - Growth and Evolution of SEJ with Alpha Brand Media [18:29] - Learning from Past Mistakes and Wrong Decisions [20:22] - Maintaining SEJ's Editorial Integrity and Accuracy [21:12] - Keeping SEJ Relevant Amidst AI Advancements [24:02] - Most Impactful Interview Conducted on the Podcast [27:04] - Evolution of Challenges Faced by Marketers [30:40] - Impact of AI and SGE on SEO's Future [32:02] - Debunking the Myth: Is SEO Dead? [38:13] - Proudest Moments after Two Decades at SEJ [41:04] - Future Plans for SEJ & Loren's Personal Career [42:43] - Possibility of a Lauren Baker AI Chatbot [44:55] - Dominating News Coverage without Being First [45:47] - Making News Stories Evergreen for Audience [47:55] - Creating Engaging Content for Less Exciting Topics [49:58] - Influence of Trends on the Content Creation Approach [51:13] - SEJ Experience's Impact on Worldview and Work Approach   Early on, I collaborated with several companies that wanted to start blogs. However, they were hesitant because they didn't believe they had anything of value to discuss. –Loren Baker, 47:55 Search and search traffic has evolved from being considered a vanity metric to becoming more focused on the long tail and conversion-driven. –Loren Baker, 27:13 The one thing I do love about this industry is that it's constantly changing. I love staying on top of everything in search, tech, and everything else, so I'm not going anywhere anytime soon. Going to continue to help to grow this puppy. –Loren Baker,42:16   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Loren Baker: Meet Loren Baker: a trailblazer in digital marketing, the mastermind behind Search Engine Journal (SEJ), and an authority in SEO. As the founder of SEJ, he's built a powerhouse of cutting-edge SEO insights and news, becoming a beacon for marketers and industry enthusiasts worldwide. But Loren's passion for digital excellence doesn't stop at SEJ. As an Advisor at Alpha Brand Media, he injects strategic vision into every decision, continuously pushing the boundaries of what's possible in digital media. At the helm of Foundation Digital, Loren crafts bespoke digital marketing strategies that redefine business success. His penchant for innovative solutions, along with his keen understanding of the industry's pulse, sets him apart as a dynamic and impactful leader. Connect with Loren on LinkedIn: https://www.linkedin.com/in/lorenbaker   Connect with Amanda Zantal-Wiener, Editor-in-Chief at Search Engine Journal: Follow her on Twitter: https://twitter.com/Amanda_ZW  Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/   

Wouldn't you like to have your living room decorated by an AI bot? What could go wrong there? In the news this week, we cover Google Perspectives, updates to the Looker Studio (hate the name), as well as the pausing of Google Bard in the EU. A number of other key topics revolve around Amazon using AI for summaries of product reviews as well as a Google lawsuit against a company that had over 350 fake business profiles and close to 14K fake reviews. Great articles from Seach Engine Land, Search Engine Journal, Search Engine Roundtable, and a slew of others. Jammed-packed it is! Plus, Mordy swears a lot…..so there's that. News from the EDGE: [00:05:15] Perspectives Are In Mobile Search [00:11:25] Major Update for Looker Studio and GA4 [00:15:47] Trust in Online News is Shifting, but to Who? AI Blitz: [00:24:30] Amazon is using generative A.I. to summarize product reviews [00:28:09] Google's Bard Paused in the EU. What's Behind the Delay? AI Tools: [00:30:07] Vimeo's new AI script generator will write corporate marketing filler in seconds [00:33:21] AI-Chat Interior Designer- Design your dream space with real-time AI chatbot Barry Blast from Search Engine Roundtable: [00:35:13] Google Search For Clothing Adds Virtual Try-On Models [00:38:53] Google Sues Business Over Alleged Fake Business Profiles & Reviews [00:10:07] EDGE of the Web Title Sponsor: Site Strategics [00:23:10] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Interested in setting up a YouTube channel? Spencer and co-host Jared Bauman of 201 Creative explore some exciting updates for content creators today on Niche Pursuits News. First up is a new announcement from YouTube that they're lowering the threshold for channel monetization! While content creators used to need 1000 subscribers and 4000 long-form watch hours, now you need just 500 subscribers and 3000 long-form watch hours in the last 12 months to start earning money on the platform. Jared and Spencer talk about why they think YouTube changed the rules, and they also discuss other ways to monetize using the platform, such as channel memberships. Then they move on to talk about how Time magazine announced its plans to remove its digital paywall and give everyone their content for free. Their plan is to monetize with display ads, using the same model many bloggers and content creators are using.  The hosts move on to discuss data in a SEMRush report that revealed interesting statistics about search engine users, like the percentage who change their keywords before clicking and how very few searches led to clicks on the first result in the SERPs in 2022. It's clear that user patterns of search are changing. What does this mean for us? Jared and Spencer also discuss a recent article in Search Engine Journal about Google making its feedback form more robust. According to Twitter, this move will set the stage for more negative SEO, and the hosts share their thoughts on the implications. Will the positives outweigh the negatives with this new move from Google? In the Shiney Object Shenanigans portion of the podcast, Spencer talks about recent developments with his faceless YouTube channel.  Although the channel was making $80 to $90 a day, a copyright claim has almost eliminated all of his earnings. His appeal was ultimately denied, and he talks about his plans for moving forward, as well as other ideas for faceless YouTube channels. Jared finally reveals more details about his YouTube project, which will revolve around read-alouds for social-emotional learning by his wife, a seasoned school counselor. She'll be working on this project all summer and Jared will report back on their progress. In the last section of the podcast, Spencer talks about a weird niche site he found years ago based on a scene from Star Wars where Darth Vadar screams. The site was getting around 30k visitors per month back in 2015.  Although the original website no longer exists, there's a copycat site now, but it only gets a few thousand visitors per month. Jared talks about the site he found called Awkward Family Photos, created with user-generated content. He talks about how the site is monetized using ads and how it's ranking for 20k keywords even though it's just a photo site.  As it turns out, Spencer and his family play the Awkward Family Photo board game all the time. This example certainly makes you think about creative monetization opportunities you might not have thought about before! Once again, Niche Pursuits News is coming at you with a thought-provoking episode on YouTube, legacy publisher strategies, changes in Google, unique side hustle ideas, and creative monetization techniques. Don't miss out! Tune in and listen now! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Creating a truly liberatory space for fat/plus-size bodies is revolutionary. Creating that for hiking trails? That's next level! Avery Swartz (she/her) is here to share how the Greater Toronto Area chapter of the Body Liberation Hiking Club launched on April 2023 and is a space free of diet culture talk, open and accepting of all bodies, and provides community and connection to nature (i.e. no jerks allowed!). See you on the trail.Avery Swartz is the founder and CEO of Camp Tech, the tech workshop company for non-technical people. She is the author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing. Avery is the resident tech contributor on CTV Your Morning and has contributed to The Globe and Mail, Chatelaine, and Today's Parent. She was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list and has been a Professor at both Toronto Metropolitan University and Humber College. She lives in Toronto.Please check out Greater Toronto Area Hiking Club on IG and the original Body Liberation Hiking Club.Also, Avery mentioned the Art of Gathering by Priya Parker.There's more bonus content with Avery through Apple Subscriptions and on Patreon.This episode's poem is called “Just Beyond Yourself” by David Whyte.Please connect with Fat Joy on our website, Instagram, and YouTube (full video episodes here!).Want to share the love? Please rate this podcast and give it a review.Our thanks to AR Media and Emily MacInnis for keeping this podcast looking and sounding joyful.

On this episode of the SEJ Show, we dive headfirst into the aftermath of Google's momentous May, from I/O to Marketing Live. Join SEJ Editor-in-Chief Amanda Zantal-Wiener in conversation with industry experts Roger Montti and Matt Southern as we dissect the key takeaways and groundbreaking announcements from Google's annual events.  From an abundance of AI announcements to product updates, tune in to learn how to leverage and apply these developments to stay ahead of the curve.   Google announced a lot of things, but they're not shipping anything yet, so it's not like they're flooding the market with all this new stuff that we have to try. There are a lot of announcements, and I find that we have a lot of time to digest them before we can get our hands on them and use them. –Matt Southern, 2:17 The big takeaway that I got from I/O and the way Google is looking to change the search experience, also with GML yesterday changing the advertiser experience is making everything conversational, which by the way, I feel like we've seen this before. Conversational marketing with chatbots etc., was a really big deal. There's a big emphasis on a conversational approach to all these things. –Amanda Zantal-Wiener, 32:22 So it seems both Open AI and Google are afraid of the democratization of AI. Right now, people are building a chatbot for 500 bucks or less, so the technology is out there. People are building their own things, like Jasper AI is working with Cerebras, which provides AI infrastructure, and a lot of people think Jasper AI is just taking a chat GPT feed and modifying it. No, they built their own large language models using the Cerebras infrastructure, and it's very unique to them and very specific–what's called domain-specific. That's going to pose a problem for them, and they want to keep a light on it, in my opinion, but that's why you're seeing the first strike from Google and open AI about the legislation because they want to control what the laws are. –Roger Monttii, 7:17   [00:00] - About Matt & Roger [02:04] - Are things slowing down this summer? [05:50] - The talk about the L-word: Legislation. [12:33] - The white paper on Google's ethics and AI. [17:32] - Initial thoughts on Google's Search Generative Experience (SGE) [22:03] - About Section 230. [32:22] - How do you optimize for the new search experience? [47:15] - How will the new search experience impact accessibility & KPIs? [52:37] - What's the motivation for companies? [58:26] - What's on the horizon?   Resources mentioned: Google I/O: https://io.google/2023/   230 should be amended to account for recommender algorithms which is a relatively new thing that didn't exist. Section 230 was originally formulated to regulate, give a fair forum, and allow free speech. Section 230 is about allowing free speech. But let's face it: When it comes to people advocating harm, it might seem controversial, but there should be limits on free speech because the right to free speech is only the right to have to be able to say what you want and not have government and put laws into it.  Free speech is when I walk into your house or Matt's house, or anybody who's watching. I can't go in there and say whatever the hell I want. You have the right to kick me out. So when you go to a website, whether it's YouTube, Twitter, or some random forum, if you don't can abide by the terms of service that restrict what kind of speech is allowed there, they have the right to kick you out. –Roger Monttii, 27:22 As far as the summer in search, I think that it might slow down, but Google has a history of pushing things without announcing them over to summertime, although there are some updates too. But there's been a history of Google pushing important changes related to how search works during the summer and then announcing it in the fall. –Roger Monttii, 4:13 I was watching the hearing with Sam Altman, and it seemed a little too friendly compared to previous hearings. It's unusual for a company like that to just welcome regulation, almost like they're asking, "please regulate us." –Matt Southern, 10:09 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Roger Montti: Roger Montti is a seasoned search marketer boasting over 20 years of experience in the field. He has built a solid reputation for expertise and effectiveness by offering site audits, phone consultations, and content and link strategy assistance.  In addition to being a Head Judge for the 2020 and 2021 U.S. Search Awards, Roger is also a publisher of award-winning websites, showcasing his multifaceted talents within the industry. As a prominent figure in search marketing, Roger has shared his insights at various conferences, including SES, SMX East, SMX West, SMX Advanced Seattle, Affiliate Summit NYC, Affiliate Summit West, and multiple PubCon events. In addition, his writing covers various topics, such as WordPress, Facebook, Google, SEO, and search marketing, further establishing him as a thought leader. Connect with Roger on LinkedIn: https://www.linkedin.com/in/martinibuster/ Follow him on Twitter: https://twitter.com/martinibuster Connect With Matt Southern: Matt G. Southern, a highly respected Senior News Writer, has been integral to the Search Engine Journal team since 2013. With a bachelor's degree in communications, he excels at distilling complex subjects into clear, engaging content.  In addition to writing, Matt is responsible for overseeing strategy development within SEJ's news department, ensuring that the organization remains at the forefront of the digital marketing and search engine optimization landscape. As a trusted source of information, Matt's work at SEJ combines accuracy, quality, and relevance. His dedication to excellence in reporting and commitment to helping others better understand search engines and digital marketing make him an indispensable asset to SEJ and the broader industry. Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattgsouthern/ Follow him on Twitter: https://twitter.com/MattGSouthern Connect with Amanda Zantal-Wiener, Editor-in-Chief at Search Engine Journal: Follow her on Twitter: https://twitter.com/Amanda_ZW  Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/ 

Judith Lewis joins the EDGE team this week to jump into ALL the news we cover. We cover articles from the The Verge, Wall Street Journal, CNN and Search Engine Journal. We're full up with AI News as well as 3 Barry Blast articles from Search Engine Journal. A full tank - no wonder we're late on delivery (sorry)! News from the EDGE: [00:04:13] Another search engine hopeful bites the dust [00:09:50] HUGE fine for Meta in the EU [00:15:17] EDGE of the Web Title Sponsor: Site Strategics [00:16:04] TikTok bans have started in the US- just at one state so far [00:21:05] Google's AI Regulation Wishlist AI Blitz: [00:26:05] OpenAI CEO On AI Oversight: From Disinformation To Data Privacy [00:27:24] OpenAI launches a free ChatGPT iOS app [00:28:41] Apple Bans Employees From Using ChatGPT [00:30:43] AI Tool: BytePods- AI generated daily podcasts [00:32:46] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:33:52] Barry Blast 1: Microsoft Bing Cars For Sale Adds "No Accidents" Label [00:37:02] Barry Blast 2: Google Tests New Product Details & Links In Web Search [00:39:11] Barry Blast 3: Google Helpful Content Update Can Demote & Now Promote Content Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Welcome to episode 174 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with BluShark Digital Founder Seth Price and We Do Web Co-CEO Alex Valencia to discuss the future of AI and how it's going to affect the Legal industry.    An accomplished attorney and transformational thought leader, Seth Price is a founding partner and the business backbone of Price Benowitz LLP as well as the founder and CEO of BluShark Digital. Seth took a two-person law firm and scaled to 40 lawyers in less than a decade. Now Seth has taken the same digital power that built the firm to create a best-in-class digital agency focused on the legal sector in BluShark Digital.  Alex is a successful entrepreneur, marketer, and the president of We Do Web, an Inc. 5000 business. His firm devises content and marketing strategies and produces online content for law firms and small businesses nationwide. Alex is a frequent contributor to Search Engine Journal and Entrepreneur, as well as a Forbes Council Member and contributor.     What you'll learn about in this episode: How to leverage AI in your content Will Google continue to be the number #1 search engine Learn what speakers will be present at the PILMMA Super Summit Utilizing AI to increase your work productivity Why you should invest in an AI prompt engineer   Resources:  PILMMA's Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/

In today's world, we are bombarded with information from all sides. As a result, it can be hard to know what is newsworthy and what is not.  Matt Southern and Roger Montti, SEJ's news writers, joined Amanda Zantal-Wiener, Editor-In-Chief at SEJ, to discuss how to determine what is worth following and how to avoid being overwhelmed by the information deluge. These experts talk about information overload, marketing, and data science to share tips on how to stay informed without being overwhelmed. Matt and Roger share their experiences with information overload and how they have learned to manage it. If you are overwhelmed by the information, this episode is for you. We will help you learn how to navigate the information jungle and stay informed without being stressed out.   I filter the information according to what I find interesting professionally and personally and what I think the audience would be interested in. I'm especially interested in things that are novel or under-covered but are essential for people to know. That's one of the reasons why I started covering more of the WordPress stuff as well as Wix. –Roger Montti, 3:14 Covering John Mueller, it's always interesting to decipher what he's trying to say, what he wants to say…he addresses people with the understanding that they have a high level of knowledge of SEO, and that's only sometimes the case for people who can benefit from the information he has to share. So I like to take the data he's sharing, which is usually communicated at a high level, and distill it into smaller parts and try to break it down into a language everyone can understand. –Matt Southern, 18:01 I see breaking news as two things. The first one is the fact: “This happened.” The second part is “What does that mean and how does that impact people?”...So you must balance the speed and being out there with the news and saying, “this happened.” But then we can also revert to what happened, do an article about what it means, and bring in other people who might have interesting insights into it. –Roger Montti, 7:38   [00:00] - Meet Matt & Roger. [01:26] - Understanding information overload. [05:34] - Keeping content timely and relevant amidst rapid news flow. [09:18] - How to strike a balance between reader engagement & SEO rankings. [15:24] - Best practices for tackling inaccurate information. [17:31] - Tips and insights for covering statements from authority figures. [19:56] - Providing the right historical context: A key to effective writing. [23:41] - Should you always credit who covered a topic first? [27:15] - How to avoid falling down a rabbit hole when researching a topic. [33:52] - How to craft compelling personas for better writing. [40:57] - Nerdy conversations: How nerdy is too nerdy? [44:55] - How to keep repetitive topics interesting when writing. [49:35] - The experts' views on the legal drama surrounding generative AI and innovation. [56:24] - How writers are using generative AI: Matt & Roger's perspectives. [58:10] - What our experts are writing about right now.   There are three main factors I focus on when choosing a topic. First is audience interests. Then, industry relevance. And then, I find out where there are some content gaps. To prioritize that information, I considered the overall impact on the readers and the timeliness of how it aligns with our editorial goals. So putting all that together and understanding everyone's needs, what we want to communicate and what the readers want to get out of it and keeping myself informed along the way. –Matt Southern, 6:04 Roger and I have a similar philosophy. We both like short, concise non-click baiting titles. That philosophy satisfies both sides of what we're trying to balance: ranking and audience. With ranking, you want to mention the most important keyword as close to the beginning of the title as possible. If you do that, you're also accomplishing the goal of grabbing the audience's attention. –Matt Southern, 11:59 When I write anything, I focus on the benefit to the reader and what information is beneficial. Sometimes you have to ask how that impacts me. Put yourself in their seat…What do I do as a Content writer or as an SEO? How does that impact them? …When you write about something complicated, you have to slow it out and explain the jargon so that people can follow along can understand why it's important. –Roger Montti, 28:38   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Roger Montti: Roger Montti is a seasoned search marketer boasting over 20 years of experience in the field. He has built a solid reputation for expertise and effectiveness by offering site audits, phone consultations, and content and link strategy assistance.  In addition to being a Head Judge for the 2020 and 2021 U.S. Search Awards, Roger is also a publisher of award-winning websites, showcasing his multifaceted talents within the industry. As a prominent figure in search marketing, Roger has shared his insights at various conferences, including SES, SMX East, SMX West, SMX Advanced Seattle, Affiliate Summit NYC, Affiliate Summit West, and multiple PubCon events. In addition, his writing covers various topics, such as WordPress, Facebook, Google, SEO, and search marketing, further establishing him as a thought leader. Connect with Roger on LinkedIn: https://www.linkedin.com/in/martinibuster/ Follow him on Twitter: https://twitter.com/martinibuster   Connect With Matt Southern: Matt G. Southern, a highly respected Senior News Writer, has been integral to the Search Engine Journal team since 2013. With a bachelor's degree in communications, he excels at distilling complex subjects into clear, engaging content.  In addition to writing, Matt is responsible for overseeing strategy development within SEJ's news department, ensuring that the organization remains at the forefront of the digital marketing and search engine optimization landscape. As a trusted source of information, Matt's work at SEJ combines accuracy, quality, and relevance. His dedication to excellence in reporting and commitment to helping others better understand search engines and digital marketing make him an indispensable asset to SEJ and the broader industry. Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattgsouthern/ Follow him on Twitter: https://twitter.com/MattGSouthern Connect with Amanda Zantal-Wiener, Editor-in-Chief at Search Engine Journal: Follow her on Twitter: https://twitter.com/Amanda_ZW  Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/

Google Analytics is a beast that is being transformed! Google's Universal Analytics is becoming GA4. Well, for some it already is, but for others who were not ready for the transition, they provided a reprieve until summer of '23! Our guest on this episode is already using GA4 and does an amazing job of helping us understand what it is, why the changes, and how to look at things through the transition.  Even if analytics is "not your bag," this show is still super helpful in understanding what's going on with Google and how our information is being handled as users also. Our guest Brie E Anderson is an analytical nerd with a soft spot for strategy. She's spent the last 10 years helping businesses of all sizes execute data-driven strategies to increase ROI. Today Brie runs BEAST Analytics, a digital marketing analytics consultancy, and contributes to leading industry publications such as Moz and Search Engine Journal. Her YouTube page and her Facebook page are also great resources. Brie's book reco: "Bad Ass Your Brand" by Pia Silva ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 116 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: **Our editor Avri makes amazing music! Check out his music on Spotify!**

Sarah E. Brown is a B2B tech marketing leader, author, startup mentor, and ecosystem builder with more than a decade of experience scaling SaaS companies through customer-centric marketing. She specializes in leading high-performing teams that meet and exceed OKRs while fostering an environment where people feel supported and empowered to do their best work. Sarah created and executed the marketing strategies for three self-funded B2B SaaS startups that were each rapidly acquired that same year. In 2016, she was also named to Amity's “Customer Success A-List” and included in Search Engine Journal's list of 100 Amazing Women Marketers to Follow on Twitter. She launched and cohosted ServiceRocket's popular Helping Sells Radio podcast, which made the iTunes “New and Notable” and “What's Hot” lists in the Technology category in 2016. In May 2015, May 2016, and again in April 2017, Sarah received the Top 100 Customer Success Influencer Award from MindTouch. In July 2017, she was named a Top 75 SaaS Influencer by Tenfold.  In August 2017, she was named Top 40 Customer Success Influencer by Tenfold. In September 2017, she was named a Top 200 Content Experience Strategist 2017 by MindTouch. In March 2018, she was named Top 100 Customer Success Strategist 2018 by MindTouch. In February 2021, named a 2021 Techstars “All-Star” Mentor. In June 2022, named a 2022 40 Under 40 Business Leader by the Colorado LGBTQ Chamber of Commerce. Her latest book, Lead Upwards: How Startup Joiners Can Impact New Ventures, Build Amazing Careers, and Inspire Great Teams, gives you insights into how to prepare for, earn, and succeed in an executive role at a startup company. Sarah connects with Lou on Thrive LouD With Lou Diamond. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***  

Have you built a scalable lead gen system to boost your agency's growth? Most agencies start with referrals. But eventually, you need a reliable lead generation system to keep your pipeline full. Today's guest found himself at that point when his agency reached $80K in revenue, at which point he realized the agency needed to step up in terms of lead generation to reach multi-million in revenue. Jeremy Moser is the co-founder and CEO of uSERP, an SEO agency that earns SaaS companies high authority backlinks on the most coveted websites. When it came time for his agency to outgrow the referrals model, he turned to several strategies that helped his agency exponential growth. He now reflects on the lessons he learned about agency growth, the process to building his lead generation system, and why he picked Twitter as the platform to build a network and brand. In this interview, we'll discuss: Going beyond cold emails to get past the $80K mark. Why Twitter is a great place to form connections. Podcasts as useful tools for SEO. Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Helping Build an Agency Before Becoming an Owner Agency Jeremy landed a job right out of college at a general marketing agency and web development firm. During his time there, he got to see a massive transformation after the founders split and went on to create separate agencies. Jeremy ended up staying with one of them and spent five years witnessing its growth, from being the only employee to being one on a team of 30. During this time, he got to see the highs and lows of building an agency, seeing it go from a project to an actual company with organization and structure. Helping build the agency and witnessing the trials and triumphs, and what worked and didn't is what helped him decide to eventually start his own venture. Figuring Out How to Build a Lead Gen System Up until about the $80K mark, Jeremy's agency grew pretty much on referrals. He was tapping into his existing network, approaching past clients from his previous job by offering new services. It proved to be a good growth path for the early stages of the agency. However, they realized it just wasn't sustainable if they really wanted to continue growing and reach multi-million in revenue per year. It was time to be intentional about lead generation by being active and aggressive about it. However, referrals aren't scalable. So a lot of agency owners at this crossroads decide to hire a lead gen agency. Both Jason and Jeremy disagree with this strategy. Jeremy says hiring a lead gen agency to do cold emails for your agency won't work without brand awareness first. It's very unlikely in the early stages of your agency you'll find high-profile clients simply by sending cold emails. As a result, he put his efforts into the long game with social media and organic content. For Jeremy, this worked better than the alternative of hiring a lead gen agency. It was a good way to build connections with founders and marketers at different companies, and it was one of the major drivers for them to scale past $80K per month. Using Twitter to Make Real Connections When he turned his attention to building a following on social media, Jeremy focused especially on Twitter. When he joined he didn't really see much potential there to actually connect with people. However, at some point, there was a big shift in the algorithm and the platform's users. He started posting what he was doing for his agency; sharing their wins and losses helped him build connections with other agencies and brands. He realized many of his Twitter followers were working at big companies. He decided this was the right platform to reach them on a personal level rather than someplace more transactional like LinkedIn. While LinkedIn is always more sales-driven, with people trying to build connections on that basis Twitter was a more organic way of meeting people. 2 Strategies That Helped Build the Agency's Brand Other strategies that helped boost his agency's growth included creating content for third parties and an acquisition that led to their foot-in-the-door offer. Guest blogging: Try being an expert contributor for industry news outlets. Jeremy is a writer for Search Engine Journal, a top SEO publication. In the long run, this was a good lead gen strategy in the long run. They write detailed articles about SEO and link building that their potential clients could be interested in. This in turn gets them a lot of articles linking back to them or referencing them and ensures people searching for this information find uSERP. Acquisition and the FITD:  Jeremy's agency acquired a SaaS company which they had a relationship with their as a customer. A lot of SaaS companies – their ideal clients – used it as well. It provided a way for them as an agency to start building a relationship with potential customers. It created a good entry-level foot-in-the-door offer where a SaaS company could pay $200/month for this software. They actually ended up closing a good amount of deals from this acquisition. The Positive Effect Podcasts Have SEO for Your Agency Podcasts are a very useful tool when it comes to SEO for a number of reasons: When you are a guest on a podcast, you almost always get a link back from doing it. Those natural links are always important. Whether they publish it on their site, social media, or their blog it has residual effect on your SEO. You also get the opportunity to repurpose content. If you're writing about a subject you also recorded a podcast on, you can transcribe the recording and optimize it. Adding a podcast or video to existing content increases the value of that piece as a whole. By adding audio or video you can appeal to different types of learners because not everyone is going to want to read your super-long blog post. Lessons in Agency Growth One big lesson for Jeremy in his growth journey was investing in good talent. It may be hard to hire great talent right from the start because you just don't have sustainable cash flow. However, once you get to a certain point with your cash flow and have a good client roster it is definitely something you should invest in. Jeremy finds any time he feels uncomfortable with the amount he was paying for a seasoned senior hire it ended up being the best decision. It frees up a lot of time he redirects to focus on other aspects of the business. When he does that,  revenue climbs aggressively. Now, he makes it a point to always think about things he is doing that somebody else could take over. Want the Support of Amazing Digital Agency Owners? If you want to be around amazing agency owners that can see you may not be able to see and help you grow your agency, go to the Digital Agency Elite to learn all about our exclusive mastermind.