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Most B2B organizations have nailed the lead generation and conversion pieces of the sales cycle. Majority of products and services revolve around your customers but once the sale is closed, how do you keep the customer as the focus of the business? Enter Customer Advocacy. Stopping by the Behind the Post podcast is Bev Barnett, Senior Customer Advocacy Manager at Workday. She breaks down step by step the importance of the voice of your customers, the role of community, and best practices for social media managers. Bev shares that the Nirvana of customer advocacy is finding the intersections between what's important to your customers, the stories they want to tell about their successes, and what the organization is looking to tell about its own path. Throughout the episode, Bev stresses the importance of meeting your customers and community where they are and letting them facilitate the conversation. She leaves the show with one very important yet overlooked piece of advice–take a step back. Customer advocacy is not about you, it's about the customer. Customers are people and we have to respect their time, and space and respect their “no.” Hot Topics: How Customer Advocacy differs from Customer-Based Marketing Taking control of the processes, workflows, and documentation around customer advocacy and leveling the importance alike any other marketing activity Creating customer facilitated community focused on best practices and relationships
To get live links to the music we play and resources we offer, visit This show includes the following songs: Sometimes Julie - The Dream I'm Dreaming Erika Kulnys - Love Me in the Morning Ces Indie - Forever Tiffany Gow - The One Katie Marie - Not Over You DeDe - Dream Of You Bev Barnett & Greg Newlon – Sonnet For Music Biz Resources Visit Visit our Sponsor: Get music by Andrea Speaks at:
To get live links to the music we play and resources we offer, visit This show includes the following songs: Sometimes Julie - The Dream I'm Dreaming Erika Kulnys - Love Me in the Morning Ces Indie - Forever Tiffany Gow - The One Katie Marie - Not Over You DeDe - Dream Of You Bev Barnett & Greg Newlon – Sonnet For Music Biz Resources Visit Visit our Sponsor: Get music by Andrea Speaks at:
To get live links to the music we play and resources we offer, visit This show includes the following songs: Sometimes Julie - The Dream I'm Dreaming Erika Kulnys - Love Me in the Morning Ces Indie - Forever Tiffany Gow - The One Katie Marie - Not Over You DeDe - Dream Of You Bev Barnett & Greg Newlon – Sonnet For Music Biz Resources Visit Visit our Sponsor: Get music by Andrea Speaks at:
To get live links to the music we play and resources we offer, visit This show includes the following songs: Michelle Simpson - Gypsy Queen Bonnie Warren - Never Loved You Anyway Bev Barnett & Greg Newlon - I Found Myself Elizabeth Olivia Sempill Chute - Nostalgia alla Siciliana Alice On The Roof - Lucky You ZamTrip - Break Me Sheila K Cameron - Goodbye Baby Blues For Music Biz Resources Visit Visit our Sponsor: Get music by Andrea Speaks at: Visit our Sponsor: Get music by Debra Hadraba at:
To get live links to the music we play and resources we offer, visit This show includes the following songs: Michelle Simpson - Gypsy Queen Bonnie Warren - Never Loved You Anyway Bev Barnett & Greg Newlon - I Found Myself Elizabeth Olivia Sempill Chute - Nostalgia alla Siciliana Alice On The Roof - Lucky You ZamTrip - Break Me Sheila K Cameron - Goodbye Baby Blues For Music Biz Resources Visit Visit our Sponsor: Get music by Andrea Speaks at: Visit our Sponsor: Get music by Debra Hadraba at:
To get live links to the music we play and resources we offer, visit This show includes the following songs: Michelle Simpson - Gypsy Queen Bonnie Warren - Never Loved You Anyway Bev Barnett & Greg Newlon - I Found Myself Elizabeth Olivia Sempill Chute - Nostalgia alla Siciliana Alice On The Roof - Lucky You ZamTrip - Break Me Sheila K Cameron - Goodbye Baby Blues For Music Biz Resources Visit Visit our Sponsor: Get music by Andrea Speaks at: Visit our Sponsor: Get music by Debra Hadraba at:
To get live links to the music we play and resources we offer, visit This show includes the following songs: Run Jenny - Goodbye Merritt Whitley - Fire Bev Barnett & Greg Newlon - Love Can Change The World Elizabeth Olivia Sempill Chute - Out of Words Anji Kat - Your Time Jaelle - Had To Let You Know Erika Kulnys - I'm on Fire For Music Biz Resources Visit Visit our Sponsor: Get Music by Visit our Sponsor: Get Music by Joanna Marie at: Visit our Sponsor: Get Music by Anji Kat at:
To get live links to the music we play and resources we offer, visit This show includes the following songs: Run Jenny - Goodbye Merritt Whitley - Fire Bev Barnett & Greg Newlon - Love Can Change The World Elizabeth Olivia Sempill Chute - Out of Words Anji Kat - Your Time Jaelle - Had To Let You Know Erika Kulnys - I'm on Fire For Music Biz Resources Visit Visit our Sponsor: Get Music by Visit our Sponsor: Get Music by Joanna Marie at: Visit our Sponsor: Get Music by Anji Kat at:
To get live links to the music we play and resources we offer, visit This show includes the following songs: Run Jenny - Goodbye Merritt Whitley - Fire Bev Barnett & Greg Newlon - Love Can Change The World Elizabeth Olivia Sempill Chute - Out of Words Anji Kat - Your Time Jaelle - Had To Let You Know Erika Kulnys - I'm on Fire For Music Biz Resources Visit Visit our Sponsor: Get Music by Visit our Sponsor: Get Music by Joanna Marie at: Visit our Sponsor: Get Music by Anji Kat at:
To get live links to the music we play and resources we offer, visit This show includes the following songs: Michelle Simpson - Gypsy Queen Bonnie Warren - Never Loved You Anyway Bev Barnett & Greg Newlon - I Found Myself Elizabeth Olivia Sempill Chute - Nostalgia alla Siciliana Alice On The Roof - Lucky You ZamTrip - Break Me Sheila K Cameron - Goodbye Baby Blues For Music Biz Resources Visit Visit our Sponsor: Get Music by Roberta Schultz at: Visit our Sponsor: Get Music by Anji Kat at:
To get live links to the music we play and resources we offer, visit This show includes the following songs: Michelle Simpson - Gypsy Queen Bonnie Warren - Never Loved You Anyway Bev Barnett & Greg Newlon - I Found Myself Elizabeth Olivia Sempill Chute - Nostalgia alla Siciliana Alice On The Roof - Lucky You ZamTrip - Break Me Sheila K Cameron - Goodbye Baby Blues For Music Biz Resources Visit Visit our Sponsor: Get Music by Roberta Schultz at: Visit our Sponsor: Get Music by Anji Kat at:
To get live links to the music we play and resources we offer, visit This show includes the following songs: Michelle Simpson - Gypsy Queen Bonnie Warren - Never Loved You Anyway Bev Barnett & Greg Newlon - I Found Myself Elizabeth Olivia Sempill Chute - Nostalgia alla Siciliana Alice On The Roof - Lucky You ZamTrip - Break Me Sheila K Cameron - Goodbye Baby Blues For Music Biz Resources Visit Visit our Sponsor: Get Music by Roberta Schultz at: Visit our Sponsor: Get Music by Anji Kat at:
To get live links to the music we play and resources we offer, visit This show includes the following songs: Sometimes Julie - The Dream I'm Dreaming Erika Kulnys - Love Me in the Morning Ces Indie - Forever Tiffany Gow - The One Katie Marie - Not Over You DeDe - Dream Of You Bev Barnett & Greg Newlon – Sonnet For Music Biz Resources Visit Visit our Sponsor: Get Music by A Painful Case at: Visit our Sponsor: Get Music by DeDe at:
To get live links to the music we play and resources we offer, visit This show includes the following songs: Sometimes Julie - The Dream I'm Dreaming Erika Kulnys - Love Me in the Morning Ces Indie - Forever Tiffany Gow - The One Katie Marie - Not Over You DeDe - Dream Of You Bev Barnett & Greg Newlon – Sonnet For Music Biz Resources Visit Visit our Sponsor: Get Music by A Painful Case at: Visit our Sponsor: Get Music by DeDe at:
To get live links to the music we play and resources we offer, visit This show includes the following songs: Sometimes Julie - The Dream I'm Dreaming Erika Kulnys - Love Me in the Morning Ces Indie - Forever Tiffany Gow - The One Katie Marie - Not Over You DeDe - Dream Of You Bev Barnett & Greg Newlon – Sonnet For Music Biz Resources Visit Visit our Sponsor: Get Music by A Painful Case at: Visit our Sponsor: Get Music by DeDe at:
Bev Barnett is a music marketing expert, singer, songwriter, guitar-string jewelry maker, and blogger. Bev had never been on stage before she was 40 years old, but in the past 12 years she's really made up for lost time, recording three CDs and touring the Western half of the US with her husband, guitarist and songwriter Greg Newlon. Bev has served on the nonprofit boards of Guitars Not Guns, West Coast Songwriters, Folk Alliance Region West, and a new nonprofit that she and Greg have recently created called Woodshed Music and Arts. She’s been a guest lecturer for UCLA’s undergraduate Digital Music Marketing program and presented marketing and digital media workshops at FAR-West, SWRFA-Colorado, and the Empower Music & Arts Conference in Orlando, Florida.
Songwriter Bev Barnett discusses her new site, heybev.com, which provides social media advice for musicians. See the notes and links to go with this episode at http://www.michaelgaither.com.
This episode, we sit in on the First-Timers showcases at the Southwest Regional Folk Alliance (SWRFA) and talk with Charlie Stewart of Handshake Management. Includes live recorded tunes from the following artists: Tony Denikos Hamp & Janet Dave Morrison Kira Small Bev Barnett & Greg Newlon Ky Hote Twangtown Paramours Charlie Stewart's Handshake Management has offered to answer any management questions listeners might have. Email Charlie at Handshakemgt@aol.com and mention That's Soundacious in the subject line.
We just finished a very fun (and full) weekend of music at Roudon-Smith Winery in Scotts Valley. After Saturday's show, and after we tore down all the soundgear, I sat down and chatted with Bev Barnett and Greg Newlon abou their new CD, "Any Doorway Will Do".