Podcasts about tech marketing

If you're an MSP owner who's ever thought, “We need more leads, but I don't have time to figure out what's working,” this episode of Know Grow Scale is for you.   Host Laura Johns gets real about why most MSPs struggle with marketing—and how trying to DIY it, outsource it, or explain your business to someone who doesn't “get” tech just leads to frustration and wasted time. Sound familiar?   In this episode, Laura introduces something brand new that she and her team at The Business Growers have been building behind the scenes: YourMSPMarketing.com. It's a fully built-for-you, all-in-one marketing system made specifically for MSPs—no more guessing games, no more generic content, and no need to become your own marketer.   You'll learn how it helps MSPs like you:   Launch a website that actually brings in leads Get found through local SEO and Google Business Automate follow-up and stay organized with a built-in CRM Collect and manage online reviews Post branded social media content—without lifting a finger And get expert marketing support every month Whether you're a one-person shop doing it all or a small team tired of piecing together tools, this episode shows how Your MSP Marketing can finally give you a system that works—so you can grow without burning out.   Grab your coffee, hit play, and let's talk about how to take the marketing load off your plate for good.   ________________________________________________________________ About The Business Growers  Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth.

with @kimbatronic @amandatylerj @clairekartWelcome to web3 with a16z. Since our show covers both tech trends and company building, today's topic is all about marketing — including differences between marketing in crypto and traditional tech.The conversation shares a candid look at what works — and what doesn't — when it comes to building reputation and community, attracting developers, hiring teams and agencies, launching tokens, raising founder profiles, and more.Our experts are:... Amanda Tyler, who was most recently Head of Marketing at the Optimism Foundation (and was formerly at Polygon, Coinbase, and Google);... Claire Kart, Chief Marketing Officer at Aztec (who previously was at Risc Zero and SoFi);... in conversation with Kim Milosevich, CMO at a16z crypto (who was formerly VP of Comms at Coinbase, and who has spent decades in tech at a16z, Skype, Yahoo, and elsewhere).Timestamps(0:00) Introduction(1:41) The Role of Marketers(4:52) Tech Marketing vs. Crypto Marketing(6:34) Understanding the Core Audience(10:56) Marketing for Ethereum and Layer 2 Projects(16:09) The Role of Community Managers and Developer Relations(25:21) Token Launch Strategies(34:42) Building Founders' Profiles (Without Being Cringe)(38:53) How to Support Founders(40:55) When to Hire (43:05) Consultants vs. Agencies(46:08) Structuring a Marketing Team(48:27) Finding and Hiring Talent(50:36) Building an Editorial Content Operation(53:39) International Marketing Strategies(56:41) The Role of Events(1:01:48) Memes and Crypto Culture (1:04:57) ConclusionAs a reminder, none of the content should be taken as investment, business, legal, or tax advice; please see a16z.com/disclosures for more important information, including a link to a list of our investments.

Send us a textMeet Ifunanya Vivian Ugwuoke from Kenya, a former history teacher who traded lesson plans for digital strategies, transforming her career from education to empowering AI and SaaS brands through cutting-edge content and email marketing. Discover how she broke free from perfectionism and carved a bold new path in the tech world, proving that your first career doesn't define your ultimate potential.Watch this episode on youtube: https://youtu.be/TTw7kyyni4sFind out more about Ifunanya: https://www.linkedin.com/in/ifunanya-vivian-ugwuoke/Don't forget to "Like and Subscribe", so we can reach more people to help.Visit www.mindandmood.co.uk, email info@mindandmood.co.ukor call us on +44 (0)207 183 6364 to find out more.##OvercomeFear #ProfessionalDevelopment   #AnxietyManagement  #PersonalGrowth #digitalmarketing #perfectionism #womenempowered #womenhelpingwomen #professionalwomenthriving #cbt #mindandmood #WomenInTech #CareerReinvention #MarketingMindsetSupport the show

Welcome back to Know, Grow, Scale, the podcast for MSPs and tech leaders who want to cut through the noise, grow faster, and scale smarter. In this episode, host Laura Johns exposes one of the most damaging myths in marketing — the belief that marketing is only about lead generation. Here's the truth. Old-school advice like “build a great website and the leads will come” doesn't work anymore. If your marketing isn't building trust, educating your audience, and positioning you as the expert, it's falling flat. In this episode, you'll learn: Why traditional marketing tactics are letting MSPs down The truth behind why your lead generation efforts aren't working How to lead with value and create content that actually connects Proven ways to nurture your audience using smarter email strategies How to show up consistently in the right places to build authority Why focusing less on leads can actually generate more of them If you've ever wondered why your demo requests are low or why your emails are getting ignored, this episode will shift your mindset and give you a better way forward. Listen in and learn how to serve first, build trust, and let the leads come to you. ______________________________________________________________________About The Business Growers  Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/

The evolution of public relations in the technology sector is the focus of this edition of Business Day Spotlight. Host Mudiwa Gavaza is joined by Judith Middleton, CEO of Duo Marketing and Communications. Topics of discussion include: Duo's business model and history; evolution of public relations in SA; the opportunity for doing international projects out of SA; and evolution of technology in the sector. Business Day Spotlight is a MultimediaLIVE Production. Producer is Demi Buzo.

In this conversation, Joslyn Faust discusses the surprising environmental impact of toilet paper production, revealing that 27,000 trees are cut down daily for this product. She shares her journey towards more sustainable purchasing decisions, influenced by her teenagers' candid feedback on various brands. Their insights highlight the importance of considering both sustainability and product quality, prompting a deeper reflection on consumer choices and environmental responsibility.Takeaways27,000 trees are cut down every day for toilet paper.Sustainability in everyday products is crucial for the environment.Teenagers provide honest feedback that can influence choices.Consumer awareness can lead to better purchasing decisions.Sustainable products should not compromise on quality.Plastic wrapping on sustainable products raises questions.Exploring different brands can reveal better options.Environmental impact should be a priority for consumers.Feedback from family can drive change in buying habits.Awareness of product sourcing can lead to more responsible consumption.Sound Bites"There could be a better way""Such a big impact""Why is it wrapped in plastic?"Chapters00:00Introduction to Hey Bamboo and Jocelyn's Journey03:30Sustainability in Toilet Paper: The Hey Bamboo Approach06:16Market Entry and Consumer Insights09:37The Role of Social Media in Brand Growth12:22Bamboo as a Sustainable Resource15:21Future Products and Market Expansion18:25E-commerce Strategies and Brand Positioning21:16Closing Thoughts and Personal Insights

In this episode of the TechBurst Talks podcast, I chat with my old friend Jon Buckthorp, the commercial director of Differentiated and founder of Jon B Studios.    We discuss Jon's extensive career in technology and marketing, which began at Vodafone and evolved into a diverse portfolio that includes a marketing agency, a content studio, and a role as a board advisor for the Women's Sports Alliance.    Jon shares insights on the importance of combining creativity with business-to-business marketing, overcoming challenges in building a personal brand, and the significance of maintaining authenticity.    We also delve into the potential and pitfalls of B2B marketing in the tech sector, and Jon's aspirations for the future. The conversation touches on personal reflections, career choices, and the drivers of happiness and success in the professional landscape. And, of course, the Lincoln City Football Club.   01:15 Welcome to TechBurst Talks with Jon Buckthorp 02:05 Jon's Journey in Tech and Marketing 04:00 The Birth of a Portfolio Career 05:10 Inside Differentiated: Creativity in B2B Marketing 06:36 Jon B Studios: Influencer Marketing Redefined 08:15 Challenges and Triumphs of Personal Branding 17:40 The Women's Sports Alliance: Promoting Women in Sports 19:45 Future Goals and Aspirations 21:30 B2B Tech Marketing: The Good, The Bad, and The Creative 22:50 Deliberate Marketing Strategies 23:33 B2B Marketing Success Stories 26:35 Challenges in 5G Marketing 28:20 Innovative Marketing Approaches 33:25 Personal Reflections and Career Advice 36:05 Fun and Personal Questions 41:40 Closing Remarks   Find out more:  Differentiated  Web Site  Linkedin Women's Sports Alliance  Web Site   Linkedin Follow Jon on LinkedIn  X  BlueSky   Download Differentiated's “Art and Science Research Report”  here    

Heather Srigley is VP of Marketing at NeuReality. She held leadership roles driving go-to-market, brand building, demand creation, and product launch across B2B, B2C, and B2E marketing and communications. She built her 25+ year experience at Intel, Dow, Chemical, and Vacasa before founding The Brand Bunker in 2020. Website: https://www.neureality.ai/ LinkedIn: https://www.linkedin.com/in/heather-srigley/ Yoel Knoll has led marketing, product marketing, media, and investor relations teams across Israel and internationally and has over 20 years of experience doing so. At companies like Quantum Machines, OTORIO, Ceragon, and Infineon, he built and managed global teams to drive demand generation, content strategy, product marketing, and event management. His leadership has been pivotal in successful M&A communications, market expansions into the U.S. and Europe, and high-impact digital and offline campaigns. Yoel's expertise spans cybersecurity, quantum computing, and telecommunications, with deep experience in branding, media, demand generation, event management, and public relations. Website: https://www.quantum-machines.co/ Facebook: https://www.facebook.com/quantummachines LinkedIn: https://www.linkedin.com/in/yoel-knoll YouTube: https://www.youtube.com/c/QuantumMachines In this episode, we uncover Heather Srigley's journey with NeuReality and Yoel Knoll's quantum tech innovations, and how AI, storytelling, and account-based marketing redefine success in today's tech landscape.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Heather Srigley is VP of Marketing at NeuReality. She held leadership roles driving go-to-market, brand building, demand creation, and product launch across B2B, B2C, and B2E marketing and communications. She built her 25+ year experience at Intel, Dow, Chemical, and Vacasa before founding The Brand Bunker in 2020. Website: https://www.neureality.ai/ LinkedIn: https://www.linkedin.com/in/heather-srigley/ Yoel Knoll has led marketing, product marketing, media, and investor relations teams across Israel and internationally and has over 20 years of experience doing so. At companies like Quantum Machines, OTORIO, Ceragon, and Infineon, he built and managed global teams to drive demand generation, content strategy, product marketing, and event management. His leadership has been pivotal in successful M&A communications, market expansions into the U.S. and Europe, and high-impact digital and offline campaigns. Yoel's expertise spans cybersecurity, quantum computing, and telecommunications, with deep experience in branding, media, demand generation, event management, and public relations. Website: https://www.quantum-machines.co/ Facebook: https://www.facebook.com/quantummachines LinkedIn: https://www.linkedin.com/in/yoel-knoll YouTube: https://www.youtube.com/c/QuantumMachines In this episode, we uncover Heather Srigley's journey with NeuReality and Yoel Knoll's quantum tech innovations, and how AI, storytelling, and account-based marketing redefine success in today's tech landscape.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

You won't want to miss this episode! In this episode of The HealthTech Marketing Show, host Adam Turinas, Lea Chatham, and Mark  Erwich explore four distinct personas that emerge from analyzing conversations with over 200 health tech marketing leaders. Using AI technology to analyze over 20 hours of discussions from the Health Tech Marketing Network and one-on-one interviews, they uncover and discuss four key marketing leader archetypes: [6:39] The Data Maven - The analytically-driven marketer focused on sophisticated attribution and pipeline metrics [8:15] The ABM Strategist - The precision targeter who transforms broad marketing approaches into account-specific engagement [9:35] The Customer Whisperer - The deep insight gatherer who builds strategies around customer understanding [10:52] The Agile Innovator - The resource optimizer who achieves outsized results through creative approaches Mark and Lea share their personal connections to these personas, discuss how marketing leaders evolve between different types throughout their careers, and offer insights on building balanced marketing teams that leverage diverse strengths. Which persona are you? Check out our detailed blog post, where you can read more about each persona and see AI-generated visual representations. Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!

Courtney opens up about the challenges of leading a lean marketing team, the power of entrepreneurial thinking in startups, and how marketing can drive revenue in highly regulated industries.

How do you compete with a tech giant like Google and avoid becoming a marketing cautionary tale? This episode dissects Microsoft Bing's infamous "Bing and Decide" campaign and reveals how marketing missteps—like lacking clear differentiation and misjudging audience needs—can derail even the biggest brands. Learn the dangers of self-declared branding and how it alienates consumers. Understand why audience-first messaging is critical to building trust and engagement. Discover actionable tips to ensure your marketing aligns with your product's unique value. Hit PLAY to hear Kevin Meany of 9Rooftops uncover Bing's branding blunders and share lessons to strengthen your marketing strategy. Produced by the Pittsburgh Technology Council, this is a podcast for tech and manufacturing  entrepreneurs exploring the tech ecosystem, from cyber security and AI to SaaS, robotics, and life sciences, featuring insights to satisfy the tech curious.

Tech Marketing - Build a Brand like Steve Jobs & Apple to Elon Musk & Tesla + PT Barnum's Impact  AZ TRT S05 EP43 (259) 11-17-2024    What We Learned This Week: PT Barnum the original Greatest Showman who understood the power of brand & advertising Apple Iphone release in 2007, big event w/ 1st smartphone Apple commercial Think Different, celebrate change Tesla EV Car is a marvel of tech, customer support & service + order online only Tesla $0 ad budget - use social, word of mouth, referrals, clean energy mission, & the following of an iconic Founder   Seg 1 - Tech Marketing - Apple PT Barnum is considered the original entrepreneur and showman. He was all about hype and creating big spectacles. He understand very early on the power of PR and the press. He knew he had to capture the public in interest with his posters and advertising. He promoted the extraordinary to arouse people's curiosity to go see his shows. Truly understood the audience and how to create a hook. His infamous museum, with the Fiji mermaid and Tom Thumb and the dog man. Barnum was  adaptive and innovative, changing his show from the museum to the circus. He was not afraid to be outspoken or controversial. He just wanted press and promotion.  Power of brand and Apple was able to build a $3 trillion company because people identify with their brand.        Steve Jobs - Unique and outspoken founder who believed it was all about the product, and making the best products. He also believed in simplicity, easy to use customer centric product. Knew how to demo a product. Apple was all about the presentation and their events were covered yearly by the press. Key moment was in 2007 with the introduction of the iPhone. Steve Jobs talked about having a phone, I pod and the internet. What if this could all be in one device and then introduced the first smart phone. Apple built their brand as the young cool hip company for creatives. It was the McIntosh graphics card that originally attracted people to their products in the 1980s. Jobs was all about ease of use making a product simple. He would literally have kids test the products to see if it was too complicated. Jobs stressed simplicity, and focus. Make the best looking and sleekest products . He himself was also very simple, wearing the same black shirt and jeans every day so you didn't have to think about what to wear. This was an Einstein trick. Understood the power of advertising. The original 1984 Super Bowl ad was a play on the book 1984 and smashing the status quo with a sledgehammer to introduce the Apple Macintosh They had a big ad campaign in 1997 with thanking and  celebrating all the eccentric rebel misfits, the change people like Einstein and Picasso and Gandhi. This positioned Apple with these iconic figures.  Apple had the ‘Shot on iPhone' campaign with a show versus tell method. People could see the videos and how good they were and how good the camera was on the iPhone.  Then the early 2000 ‘I am a PC, I am a Mac' campaign. Where the PC was seen is an old stuffy guy with glasses wearing a suit vs the young hip Mac. Apples products cost more but the customers who are actually fans do not care. It's almost like a cult with diehard fans just loving the brand and wanting to be part of the community. They identify with the Apple brand.  There are actually more Android phone users, 3 billion users vs Iphone users of 1 billion. In the US iPhone is more popular with a 60% share, vs a 30% share in the entire world. Apple is concerned with how good their products are spending billions on R&D, but also the look and design of products. Even the un-boxing of a Apple product. Constantly clean and simple. Even the Apple stores are very clean and easy to walk about. Steve Jobs set the tone in Apple with the product, focus on the customer, be product centric. Keep it simple and build a great brand. Ironically, Jobs did not work with consultants, nor did he ever do a survey to customers for product ideas. It's like he knew his customers better than them, and gave them the next generation hottest product.     Seg 2 – Tech Marketing - Tesla https://www.tesla.com/we-robot   Tesla company with a $1 trillion valuation that spend $0 on their ad budget. It is pretty amazing that they are the biggest EV car maker in the world with a 50% market share in the US and 20% market share worldwide. Tesla actually had a 75% share in 2022, it has dropped a little. They sell 1.8 million cars worldwide per year, and the total EV car sales in the world is 14 million.  There is some smaller EV car makers who are considered rivals - Rivian, Lucid and Volvo / Polarstar, and they only have a 5% market share. Car makers, GM, Honda Nissan, Volkswagen, and Hyundai combined have like a 30% market share in the US. 1 in 4 new cars sold in 2023 was an EV, and currently EV is about 6.8% of US cars. Tesla is all about brand and identity. Just like Apple, their customers connect with the brand. Tesla is obsessed with customer experience and service Their cars are a marvel of technology and easy to use. They're also connected to your phone and send you alerts when you need service on your car. Tesla is consistent in their messaging.  They have a zero dollar $0 ad budget, and spread the word about their online promotion, word-of-mouth, and social media. Their founder Elon Musk is outspoken and not afraid of controversy. He has millions of followers online and tweet from him can change the Tesla stock price. Tesla owns all distribution, they have no franchises. You cannot go into a dealership for buy your car. You have to shop online and order the car. One huge advantage of this is people do not like buying cars at dealerships. Tesla also has a big referral system for promoting and selling cars. They use huge launch events and promotions to create hype. They are also on a mission to be a clean energy company, not just the EV, but solar and the battery energy. Customers of Tesla have an identity with this brand and their mission of clean energy.  Tesla future plans involve AI and autonomous vehicles AKA the Robo taxi. As well as the Robo van to deliver goods.They also have the Tesla bot a robot that is expected to cost $25 grand, and be a serving around the house. Tesla has done stunts and promotions, even creating a flamethrower that was sold. Tesla is all about the software, open source so even their competitors can look at what they're doing.         Best of Biotech from AZ Bio & Life Sciences to Jellatech: HERE   Biotech Shows: HERE   AZ Tech Council Shows:  https://brt-show.libsyn.com/size/5/?search=az+tech+council *Includes Best of AZ Tech Council show from 2/12/2023     ‘Best Of' Topic: https://brt-show.libsyn.com/category/Best+of+BRT      Thanks for Listening. Please Subscribe to the BRT Podcast.     AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights about the future of business.  AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving.  Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain / Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more…    AZ TRT Podcast Home Page: http://aztrtshow.com/ ‘Best Of' AZ TRT Podcast: Click Here Podcast on Google: Click Here Podcast on Spotify: Click Here                    More Info: https://www.economicknight.com/azpodcast/ KFNX Info: https://1100kfnx.com/weekend-featured-shows/   Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.  

In this episode, we speak with Alise Houserman, the Director of Marketing at Points North. Points North specializes in compliance-based software solutions, offering products like certified payroll reporting and ACA reporter.  Alise shares insights on how their tools automate traditionally manual tasks, saving time and reducing costs for companies involved in government-funded projects. She also discusses marketing strategies, tools for lead generation, and the importance of understanding customer lifecycle.  Tune in to learn how Points North helps businesses stay compliant and efficient.  

For the sixty-third episode of the It's Just A Hill Cycling Podcast, Jon sits down with Ben Stone, service manager and mechanic over at NBX in Narragansett, RI. Ben dives into his background, sharing his journey with bikes—from his early experiences with riding to the way he found his calling in bike mechanics. With aContinue reading "Talking Tech, Marketing Tactics, and Temu Tools with Ben Stone from NBX – IJAH Pod 063"

In this episode, we speak with Izabela Matei from Optimizer, a project manager at the IT optimization company, part of the Bitnet group.  Izabela shares insights on how Optimizer simplifies and supercharges IT for leading companies globally. From managed services and automation to security upgrades and disaster recovery, learn how Optimizer helps businesses streamline their operations, enhance security, and maintain uninterrupted operations.  Discover tips on improving client acquisition, optimizing websites, and staying up-to-date with marketing trends.

In this episode of “Gen C”, CMO of Avalanche, Grad Conn discusses everything from digital brand building to on-chain ownership rights, and shares insights from his decades of experience with Microsoft, Sprinklr and other tech companies.CMO of Avalanche, Grad Conn is bringing decades of marketing experience from CMO roles at Microsoft and Sprinklr as well as his own tech startups to the pod. In this episode, he discusses Avalanche's approach to building a developer-friendly blockchain and draws parallels between Web3 and the early days of the internet.Links mentioned from the podcast: Avalanche WebsiteGrad's TwitterWatch this episode on video:YouTubeCoinDeskFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3-"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of “Gen C”, CMO of Avalanche, Grad Conn discusses everything from digital brand building to on-chain ownership rights, and shares insights from his decades of experience with Microsoft, Sprinklr and other tech companies.CMO of Avalanche, Grad Conn is bringing decades of marketing experience from CMO roles at Microsoft and Sprinklr as well as his own tech startups to the pod. In this episode, he discusses Avalanche's approach to building a developer-friendly blockchain and draws parallels between Web3 and the early days of the internet. Links mentioned from the podcast: Avalanche WebsiteGrad's TwitterWatch this episode on video:YouTubeCoinDeskFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3-"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we welcome Iryna Troshchynska, Marketing Director at Leobit, a full-service software development company specializing in fintech, proptech, and sports technology solutions.  Iryna shares valuable insights on B2B tech marketing strategies, discussing the importance of website optimization, multi-channel marketing approaches, and innovative lead generation techniques. She delves into the challenges of B2B customer journey analytics and highlights Leobit's use of AI for lead scoring and routing. Iryna also offers advice for aspiring marketing directors and emphasizes the significance of finding the right CEO to work with.  This episode is packed with practical tips for marketers in the tech industry.  

In this episode, I'm joined by Avital Spivak, an online tech coach and certified business manager, to discuss how heart-centered entrepreneurs can overcome tech overwhelm and use tools to boost efficiency. Avital shares her expertise on aligning technology with your business values, building a solid tech foundation, and approaching tools as trusted partners that enhance, rather than complicate, your work. Whether you're tech-savvy or tech-shy, this conversation will empower you to confidently choose and manage tools that free up time and create space for being more human in your business. What we covered in this episode: How technology can serve human needs rather than the other way around. Ensuring that we're building a solid foundation of our business tools before adding new technology. Evaluating new tools that align with our business paradigm and values. Approaching tools as if they were team members, ensuring they complement and enhance our work. Strategies for overcoming tech overwhelm by starting small and focusing on what's needed. Choosing the right person to help with tech. A sneak preview of the Collab Workshop on November 6th -- Overcome Tech Overwhelm & Boost Efficiency Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing. Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need. Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing. Hello friends. Welcome back to another episode of the humane marketing. podcast. Today's conversation fits under the P of partnership. We're partnering with technology and tools, and I'm speaking to Avital Spivak. If you're a regular here, you know that I'm organizing the conversations around the seven P's of the humane marketing mandala. And if you're new here and don't know what I'm talking about, you can download your one page marketing plan with the [00:03:00] Humane Marketing version of the seven Ps of Marketing at Humane. marketing forward slash one page, the number one and the word page. And just a reminder that humane is with an E at the end. That's not always obvious for non English speakers. So it's not human marketing, but humane. It comes with seven email prompts to really help you P's for your business. I'll tell you more about Avital in a minute, but first allow me to plug my awesome business book alchemist program, which starts on November 14th, one more time. So this is a program for what I call a renegade authors. So authors want to be authors who are writing a book for the message, for the change, and not only to call themselves bestselling authors. So, in these eight weeks together, [00:04:00] we'll refine your big message, get clear on your ideal reader, build a solid outline for your book, and then also create a marketing plan for it. So, it starts on November 14th. It lasts officially for eight weeks, and I'm saying officially because with last year's participants, we're still meeting monthly in the BBA book lab to hold each other accountable with our writing, and one of the members already submitted A chapter to a multi author book and it's just been published and she keeps writing now her own book as well, which is amazing. The program comes with an evergreen video course portion and extensive workbook to help you reflect and work on your book as well as Eight live calls in which we go deeper into the content and start planning and working on our books. And after these eight weeks together, you also have [00:05:00] the opportunity, if you want to, to join that BBA book collab where we meet monthly because it really helps to have that accountability and community to hold each other accountable as well. So if that speaks to you, if you know deep down. You have a book inside of you, and let me tell you, it's never the right time to write a book. Just kind of like, it's never the right time to have a child. Maybe now is the time. So check out the details at humane. marketing forward slash BBA. And let's talk. Book a call to talk to me about whether this is a good fit for you. I'd love to hear about your book idea. Okay, so back to today's episode. Avital Spivak is an online tech coach, certified online business manager, and computer engineer. For 15 plus years, she has been breaking the myth [00:06:00] that people who did not grow up with technology cannot get comfortable with it at any age. She's a martial artist, multilingual, and enjoys helping clients from everywhere around the world get unstuck with tech so they can grow their business with confidence. What we covered in our conversation, how technology can serve human needs rather than the other way around. Ensuring that we're building a solid foundation of our business tools before adding new technology, evaluating new tools that align with our business paradigm and values, approaching tools as if they were team members, ensuring they complement enhance and enhance our work. Strategies for overcoming tech overwhelm by starting small and focusing on what's needed. Choosing the right person to help with tech. And then also a sneak preview of the collab workshop on November 6th. [00:07:00] That's right. On November 6th, Avital comes into our community, the Humane Marketing Circle, and will help us in a 90 minute hands on workshop to get more familiar. And get more used to tech and also kind of build that foundation and map it out according to our needs. So if you want to join us after listening to this episode, please go to humane. marketing. com forward slash workshop. And you can join us for a small donation inside our community. All right, let's do it. Here's Avital and I talking about tools. Enjoy. Hi, Abital, so good to have you on the Humane Marketing Podcast. Welcome. Welcome. Hey, Sarah. Great to be here. Thanks for welcoming me. Thank you. All right. Tools and technology. That's our topic today. One of my favorite topics, actually, I, [00:08:00] I'm a big tech fan and AI and people kind of always Find that interesting because I'm, as you know, I'm talking all about human and being human and being humane. But I really feel like they go together and we can discover or kind of dive deeper into that later in the conversation. But I want to start with you and this topic of. Yeah. Technology. What, what brought you, like, what made you focus in on that topic? That's my first question. And then why is that such a struggle for so many entrepreneurs? So two questions for you. So what brought me here is many years as a software engineer and a team leader. So I've been in the tech space for many, many years. But also I've been an [00:09:00] educator even longer than I've been an engineer. I've always liked having people ask me questions and, and come back with something for them to get them unstuck and into the next step. It's been a lifelong since I think I remember myself in the third grade already helping. other kids in my class with their problem with their mom and the problem with homework and their problem. So it's always been there. Every team that I've been on, I became the person who onboards people and et cetera, and shows them what to do. So both of these came together as an entrepreneur. To help solopreneurs with their technology. For me, and it's interesting that you said that your interests are in tech and people, because for me, this comes together because the technology is here to serve us. It's not separate than the human. [00:10:00] And I think a lot of tech troubles, to go into your second question, a lot of tech trouble comes from ill fitting matches. So when we forget the human part of the equation and we focus, let's have the tech that can do that thing. Wait a minute, there's a human in the equation. If we don't fit the text to the human, it's not going to work. Yeah. That's why you're here on this podcast. I could get, I knew you know, when Sophie Leschner introduced us, I'm like, yeah, there's gotta be a good fit here because obviously there's, there's. A lot of tech gurus out there. But you're right. It's the technology that needs to go together with the human being and being able to adapt and adopt the, this technology and fit them into our humanness. [00:11:00] That's the, that's the key really to, to making these things work for you. Right. I think that's a, a big part of what you're saying is also like. Make sure you choose the tools that work for you and not just because someone recommended a new shiny object that you have to now also use that thing as well. Very true. And really tools have been an extension of humans for many, many, many years. We can go back, you know, to using stones to carve things. But I like to do my, another passion of mine is martial arts, Chinese martial arts. So I would say that the sword is an extension of the person you have to, the sword doesn't work by itself. And for it to work well for you, you need to hone it, you know, like to hone your skills to, to, to. [00:12:00] Get the tool in good shape to get yourself in a good shape to become a team and work together. If you don't become one with your sword and the sword doesn't fit you, you know, it's not useful at all. Right. So, so the tools are an extension of ours. They come to serve our needs. And for that to work, we need to give them, you know, we need to be good team members. We need to give them what they need in order to serve best. Right. Maybe this, for someone who's completely opposed to, or even kind of scared of technology, that may sound a little abstract, right? So let's, let's give them some specific. examples, like for you, when you talk about tools for solopreneurs, give us one or two examples of these tools, and then I can share some of the tools that I use as [00:13:00] well. So I'm not going to go with a specific tech tool, but I am going to go with the computer. As a tool, so we use the computer as part of our tool, right? But if we don't know how to wrangle the windows to do what we want, if we don't know how to respond. So I'll jump into a different piece a little bit because I speak about a lot about computer land. This is me as a human being entering computer land and it's somewhere where there's the culture is different. The language is different. Part of that, to give the specific example you're looking for is that I interact with computer land on a flat screen. Everything goes. Starts with the eyes. So if my tools want to [00:14:00] talk to me, they have to put something on the screen that I can see. And we've all seen those, you know, little boxes that come up, right in front of your work, and ask you something. And our first instinct is to just, you know, go away. Click, click, click, click, click, go away. But if we remember that that's the only way that our tools have to speak with us, then we might start paying attention. Here's another source of problems is we send away the messages to tell us there is a problem. You need to do something about this. Here's a guide of, you know, here's your next best step. There's a lot of conversation going on. If we ignore it. we get into trouble. So specifically, I help people start paying attention to those. And really, [00:15:00] it's not that you need to read each one, because like walking down the street, you don't talk to everybody that comes and asks you a question or tell you something, etc. You make a decision. Is that a person that's relevant, and they need to listen to what they say and respond? Or is that somebody that. I need to ignore. So when that thing pops, the first thing is not to read or to make it go away. The first thing is, where did that come from? Who's talking to me? That, that, yeah, that really makes me laugh because I. Probably 9 out of 10 times, I'm the person who closes those things, right? Because, and I tell you why, Avital, because they. They're not using a very human language, like they're speaking to me as if I was another piece of technology. So I think message to, you know, whoever humans are programming this technology is to [00:16:00] use a more human language in those messages as well. Because then we can actually communicate, but, but right now all these messages feel like, I have no idea what you're saying. Sounds bad. So I'm going to close it. But I agree. And that's you who are passionate about technology and likes using those things, right? And you close nine out of 10 without reading, right? So it's definitely a very common thing. What I do with my clients is I tell them, take a picture, send it to me. I'll tell you what they're saying. And what happens is Those things stopped coming because a lot of them come back and back and back because we haven't responded, right? So what do you do when you know, if I have a team member, they're trying to tell me something and I'm not responding Hopefully they'll try again and again and again, right? So when we respond a lot of time those things go away Right. If we don't respond, they pile up and then you have things [00:17:00] taking your screen space, taking it away from your work, distracting you. What I was more thinking of is, is tools like, you know, zoom, for example, that we're recording our podcast with, or technology like my mic that I need to know how to, you know the levels of the, of the microphone so that the sound is, is, is good. All of these other technology tools that again, help us to be more human with, you know, someone across the ocean that I can now talk to where before or. You know, for someone who doesn't know how to use these tools, it becomes difficult. Other tools that solopreneurs probably often need to learn how to use it are like email providers even just the Google suite and all of these technology things that we're using all the [00:18:00] time. And even if. We are not, if we're choosing not to use them in our own business, the minute we collaborate with other people, we're often confronted with having to use them. I see that in one of the volunteering teams I'm in right now. And it's a challenge because it's like, Oh, I just took it for granted that everybody knows how to use this. But. Obviously that's not the case. So yeah, tools are everywhere. So here are, here are my top things. So first is the computer. You have to learn to talk to it. Then we have the browser, how to use the internet well with tabs and bookmarks and not lose your space and not be afraid to search and all that. Then we have zoom to collaborate and communicate. Then we have files. Where do we put our files or storage? Where is everything? How do I find it again? And like you say, when [00:19:00] collaborating with others, then suddenly we have Google Docs. And there's a lot of people who, you know, you put the link to a doc and that's very common way to share information and, and collaborate in writing. And there are people who are very uncomfortable with that. So I create tools like little courses and things like that. One of my courses is navigating Google land. So that people can collaborate easily, but, you know, actually learn to do it because it, it's very challenging to get started when you don't have the basic blocks. Yeah. Yeah. Yeah. And even people who are versed and know things, they might be missing some of the basic blocks without knowing it because they find all sorts of workarounds. [00:20:00] But it creates inefficiencies and it creates a little level of, I'm not sure if next time I'll be able to do this. And it really makes the daily life hard. I see what you're doing. And I, I feel myself feeling a little bit impatient because I'm like, Oh, but I thought we're going to be talking about, you know, these techie tools, but I see completely what you're doing. And you're like, well, we have to build the house. We have to build the foundation with. If, yeah, with how to, yeah, have a filing system, maybe on your computer files, but also in your email file, email organizing, all of these things that are, it's true. It's part of the foundation. Why would you want to use something very techie if you don't have that foundation yet? Right. So, so that leads me to the, another question. So, so [00:21:00] then. Okay. We were building this house with the foundation. And yet we're healing, hearing from everywhere. Well, you should be using this tool now and this app and this, this other shiny thing. So once we have that foundation in place, how do we then make decisions about what to add to our foundation of the house? If we continue with that analogy. Yeah. Excellent. This is the next place, right? So so at this point, once we have, we made sure that the foundation is solid, then we want to start from the human and the company. What are my needs? What is it that I need to do? Because if I just start listening to everybody that tells me you need this, you need this, solopreneurs need this. I use that. We get lost and we might start trying things and get into trouble. Right. Many [00:22:00] of us know enough to get ourselves tangled and the way to decide and I have a tool for that, which I can talk about in the workshop, right? Exactly. We'll talk about in the workshop that helps you map your needs to your tools. Okay. Because that's really the way I approach this is looking at my tools as a team. So I need a team to help me with my business needs. And what are my business needs? We don't go out and start taking people because somebody said, Hey, this guy's great to work with. Okay. Let me employ them. We don't go about building our human team like that. It's like, what do I need a person with? Is that person? Okay. So they're great to work with. Do they fit me? There's an interview process. There's a, you, you want to know who you're bringing in rather than try and bring all sorts of things because they might be able to help.[00:23:00] There's a cost, even if it's not in money, there's a cost in adding just anybody and everybody to the team. Even for a trial period. It disrupts something. And when, when I tell people to start thinking about anything they know about team building, because all of us that are, let's say above, let's go with 30, all of us older than 30 have seen some teamwork somewhere. And even if they didn't build the team, they were part of teams and they know what works and what doesn't work. We all have experience. Let's use this experience to build our tech team. And when we start thinking of Our tools as what actually serves the need it starts being a good fit and it starts being something you can use. So that's where I start. I start with, let's say what what [00:24:00] your needs are. And now let's interview the tools that everybody's recommending according to that. I love that. That is so aligned with everything we, we stand for it, humane business and humane marketing, because it, you know, humane marketing also starts with ourselves, like, who are we, what's our story, what's our values, what's our worldview, and then how do I bring that to my marketing, to my business so that it reflects. And resonates with the right kind of people so that they feel attracted by who I am. And so you're telling me now, and this is so beautiful that we're going to listen to ourselves first again to our needs our business model, because all of our business models are going to be different. And, and then from that place, [00:25:00] look at the tools that are out there and available and see well, which one fits just because everybody's using MailChimp doesn't mean that I have to now use MailChimp and, and use, you know, even have an email list. Maybe I don't want to have an email list. So yeah, looking at my needs and my business needs first, I like that a lot. I'll give you a specific example. Many people use a. Tools that are different ones, but tools that would post things for you in social media. Right. And maybe you give them kind of the same post, go ahead, schedule it and post it everywhere, but. And that sounds efficient and sounds helpful and it feels good, you know, this tool is going to post for me. I don't have to spend my time there. But when we're thinking about the other side, which is in part humane marketing or in part [00:26:00] what, how is the tool fitting my values, depending on my values and how I see talking to people, LinkedIn has a very different style and vibe and environment for conversation than in Facebook, for example. And Facebook is different than Instagram and they're all have a different environment, right? So sometimes posting the same thing to all of them wouldn't necessarily make sense and, and using a tool that would do it for you rather than I like part of my value is the conversation and the relationships that I create with the people that I serve. And when I'm posting on LinkedIn, I'm there to respond to comments and I'm there to respond. And I don't use my VA to respond to comments because I want to respond in my voice and the way that. You know, depending [00:27:00] on people's questions and comments, I want to respond. It's an extension of the post and that's the conversation. Right. At the same time, I have my VA post things like reminders and all sorts of things that are, I've written in my voice, but it needs the extension. Then I can use an automation or a person or anything to, you know, for wider reach. Right. Yeah. So I don't know if that makes sense, but for example, choosing a tool to do the automation of posting or not. would depend on how I see what I want to do on social media. Yeah. Yeah. And I was thinking like even further, like if we look at our values first, which is this inner work, right? And then we look, we figure out our needs and then we find. Let's say two different tools. One is kind of the traditional [00:28:00] tool to just make money or profit oriented. And one is a tool with great ethics. It, you know, plants, like I'm thinking of a browser, for example, can remember the exact name I'll look it up, but it plants trees for whenever you use it. You know, and if my values are kind of in alignment with that, then, well, it's a no brainer. Of course, I want to plant trees while I'm browsing, right? And there's other implications that our values kind of dictate. It's like, well, I don't want to use a tool. For example a criteria could be that immediately. Makes people take out their credit card for a free trial. I've noticed myself, it's very hard to actually find a tool that kind of is already sinking in this new paradigm, new [00:29:00] business, like we're human orientation. But eventually if enough people give that kind of feedback back to the developers, I'll. I'm hoping that there will be new tools out there that are also aligned with ethical behavior, et cetera, et cetera. So, so it becomes even more important. Yeah. I check usually who owns the company. I like, you know, it's a combination really, but if the company is not well behaved according to values that are, you know, close to me, I, I don't want to use it. Exactly. Yeah. So that's important. Yeah. Yeah. And I like, you know, there's also external measures like B Corp. I don't know if you're familiar with big corporations. Yes. So that those. Those are helpful to make a decision, right? Yeah. Of course. Yeah. Any kind of [00:30:00] label that immediately tells you, okay, my values are aligned. Yeah. Yes. Yeah. So what would you say for someone who's listening and who is now, you Or has been in complete tech overwhelm. What are kind of the first steps you advise clients to think about when they're in tech overwhelm on how to simplify their use of tech? I say a few things, but the first thing I would say is disconnect for the tech for a moment. And realign yourself with yourself. Think of why did you get into the tech for the, in the first place? What is it that you wanted it to do for you? And then start from there. So what do I want it to do? Do I already have something that can do it just kind of like start small [00:31:00] and there's nothing wrong with starting with paper calendar and you know, whatever you need to do to run your business. And just take things slowly. And because tools, you know, tools are only as good as how you use them. So even if you take a tool that can do a thousand things, maybe you just need two things from it. Just learn to do those two things. You don't need the whole thing. So don't go there. So I would say that's even before you try and find somebody to work with. Because in the tech overwhelm, just pull back. You don't need all that avalanches too much. We have marketing, we have more food available to many of us, unfortunately, some not, but many of us that [00:32:00] are talking now about owning a business, et cetera, we have way more food offers than we ever could use or consume. And it's an overwhelm, right? But we've been training for many years to bring in only what we need or mostly what we need, et cetera. It's the same similar skill. It's an avalanche. You don't need to listen to every commercial, every recommendation, every listen to your needs. 1st, 2nd thing I want to say, and that's really important. For people who are uncomfortable with technology or, you know, comfortable, but got into trouble, we need some help trying to fix. Your knowledge or your ability or whatever by yourself, it's sometimes very challenging and time consuming. You might get a shortcut by working with somebody. [00:33:00] Be very, very choosy who you work with, who you get to do, do it for you, because we want to kind of like, okay, you do it. Be very careful because they don't know your business. Like you doesn't start with it. It starts with you, your business, what you need. And. Ask for help only from kind people. I know that sounds maybe weird in a business conversation, but the first year, exactly. The person you deal with is more important. Well, not more in the sense of, but if you have two people to ask, go with the person that you're aligned with, that. Kind that is not judgmental or blaming in any way about what you're doing and what you're thinking and what you know and don't know, because this is. [00:34:00] Challenging enough without adding somebody being a bully around you and tech doesn't need bullies. Unfortunately there's, there are some, so just don't choose to work with them. Thank you. Yeah. Before we wrapped this up, I'd like you to give us a sneak preview of what we'll be working on during our CoLab workshop because we have this chance to have you in our community, the Humane Marketing Circle, and we'll do a 90 minute roll your sleeves back kind of hands on workshop with you, which I'm very excited about. So tell us a little bit what we're going to be doing there. Okay. So we're actually going to be doing the things we spoke about before here today. And we're going to, I'm introducing a map, which is a tool that we can use. And [00:35:00] this map will help us match our existing tools to our existing needs and see where the gaps are, where there's duplicates, where, how things work and that don't work, and that goes a long way to bring that. Tech overwhelm and the mess in our head, first of all, into a visual form. And then we can start making decisions and evaluate. And what's fun in the workshop is that we also help each other see. So sometimes we put things on the map. It's so close to home that we don't even see what's visible to everybody else there. So it's kind of fun to do this together and to start learning a little bit. About our own system and where we can simplify. Yeah, I, I, like I told you in the beginning of this conversation, I love tech and I use a lot, but I've never, you know, [00:36:00] mapped it out. So I'm personally super excited about that. And, and for me, it's probably going to be more about simplifying. So maybe getting rid of some of the tools or, or combining them rather than adding more tools. But who knows, I'm, I'm looking forward to it. And, and like you said, it's very much about the human conversations as well as, as for all our collab workshops. But I think especially for the, this one, so that we can counterbalance the, the tech and the mental in essence, so. So yeah, this, this workshop is on November 6th, so please join us there in our community for a little donation. You can join us and the link is humane. marketing forward slash workshop. Cannot wait. Avital, you also have a freebie on your website, so please do mention where people can find you. Tell us a little bit about your freebie and Yeah. Anything [00:37:00] else you'd like to share? Excellent. So my website is vitalweave. com and when you go there, you can find a freebie right there on the bottom, including some details, but what it is, is my best three tips that are non techie that will check, change your tech life. Starting today, and they seem very simple and almost like, why is she telling this to us? But these tapes were curated from my clients who come back two years later, three years later, and say, you know, the most valuable thing that you taught me is that's where I got those three So they're misleadingly simple. I love that. That's great. Yeah. Well, thank you so much for being with me today to talk about [00:38:00] tools and tech and looking forward to this workshop on November 6th. Excellent. Thank you. Thank you, Avital. Thank you, Snara. I hope you got some great value from listening to this episode. Please find out more about Avital and her work at vitalweave. com. Or even better, join us for the 90 minute hands on workshop on November 6th. You can sign up at humane. marketing forward slash workshop with a small donation because you're going to be inside the Humane Marketing Circle community. By the way, if you're looking for others who think like you, then why not join us in the Humane Marketing Circle community? You get access to all of these collab workshops once per month for free, as well as all the past workshops that are in the recording library, as well as another [00:39:00] monthly call where we connect with the community members and As of two months ago, I think the community calls are actually community led, so they're led by a member of the community, and they're also topics that came from the community, so they're all having to do with business building and marketing and selling. But all according Oh, Oh, Oh, values. So again, find out more at humane. marketing forward slash circle. You find the show notes of this episode at humane. marketing forward slash H M 1 9 9. And on this beautiful page, you'll also find a series of free offers. The Humane Business Manifesto and the Free Gentle Confidence Mini Course, as well as my two books, Marketing Like We're Human and Selling Like We're Human. you so much for listening and being part of a generation of [00:40:00] marketers who cares for yourself, your clients, and the planet. are change makers before we are marketers. So go be the change you want to see in the world. Speak [00:41:00] [00:42:00] [00:43:00] [00:44:00] [00:45:00] [00:46:00] [00:47:00] soon.

Jeremy Au explored the evolution of technology marketing and how marketers have adapted to communicate complex innovations effectively. He began by referencing sci-fi writer Arthur C. Clarke's 1974 “crazy” prediction about how their room-sized computers would eventually shrink to the size of briefcases and that people would eventually be able to work from anywhere in the world. Early software marketers like WordStar focused on explaining and promoting “groundbreaking” features, such as moving text blocks—capabilities that were previously unimaginable with typewriters. Jeremy emphasized that while technology continues to advance, the core human desires for status, security, and convenience remain unchanged. Companies like Apple, with products like the augmented reality Vision Pro and Apple Watch, and Dyson have mastered the art of blending functionality with premium status to appeal to early adopters and affluent consumers. He concluded by noting that despite the shifting landscape of technology -from floppy disks to cryptocurrency and AI companions - the fundamental marketing strategy endures: simplify the message and prioritize solving immediate consumer needs, a timeless approach evident in both historic and modern claims of achieving 10x disruptive improvements vs. the pain of the status quo. Watch, listen or read the full insight at https://www.bravesea.com/blog/arthur-clarke-1974-prediction Nonton, dengar atau baca wawasan lengkapnya di https://www.bravesea.com/blog/arthur-clarke-1974-prediction-id 观看、收听或阅读全文，请访问 https://www.bravesea.com/blog/arthur-clarke-1974-prediction-cn Xem, nghe hoặc đọc toàn bộ thông tin chi tiết tại https://www.bravesea.com/blog/arthur-clarke-1974-prediction-vn Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Chinese: Spotify | YouTube | Apple Podcasts Vietnamese: Spotify | YouTube | Apple Podcasts Learn more about Nika.eco! Reach out to info@nika.eco if you are a geospatial data scientist or climate researcher who is interested to partner on a pilot or research opportunities

Emily Freeman (@editingemily) and Forrest Brazeal (@forrestbrazeal), co-founders of Freeman and Forrest talk about the intersection of technical products and marketing and the evolution of marketing to reach an increasingly technical audience including the rise of influence marketing.  SHOW: 863Want to go to All Things Open in Raleigh for FREE? (Oct 27th-29th)We are offering 5 Free passes, first come, first serve for the Cloudcast CommunityRegistration Link - www.eventbrite.com/e/916649672847/?discount=Cloudcastfree Instructions:Click reg linkClick “Get Tickets”Choose ticket optionProceed with registration (discount will automatically be applied, cost will be $0)SHOW TRANSCRIPT: The Cloudcast #863 TranscriptCLOUD NEWS OF THE WEEK - http://bit.ly/cloudcast-cnotwNEW TO CLOUD? CHECK OUT OUR OTHER PODCAST - "CLOUDCAST BASICS"SHOW NOTES:Freeman and Forrest (homepage)DevOps for Dummies (book)97 Things every Cloud Engineer should know (book)Forrest Brazeal (homepage)Developing Multi-Cloud Skills (Eps.602 Cloudcast)Topic 1 - Welcome to the show. Topic 2 - Where does the line between technical and marketing stop and startTopic 3 - Is there a new blueprint being created for how to have conversations about new technologies, or helping people find useful information? [new media | influencers]Topic 4 - Give us a sense of how crowded the markets are today, and why it's so important to be able to communicate about the value/impact of the technologies.Topic 5 - Let's talk about how projects get paid for - priorities, awareness, etc.Topic 6 -  What does good and bad look like these days?FEEDBACK?Email: show at the cloudcast dot netTwitter: @cloudcastpodInstagram: @cloudcastpodTikTok: @cloudcastpodTechnology, Trends, ExplorationIs humanity on the brink of a tech takeover? Will AI rewrite the rules of existence?...Listen on: Apple Podcasts Spotify

Welcome to another episode of the Predictable B2B Success podcast! We are privileged to learn from authority marketing expert Frank Husmann, founder of Maxiality. Frank is a marketing guru with over two decades of experience in B2B marketing and a track record of pioneering strategies that propel SaaS companies to new heights. But what is authority marketing, and how can it shift your business from drowning in traditional metrics to thriving with human-centric content strategies? Frank shares his unique journey from exiting a successful SaaS venture to becoming the go-to marketing guru for founders and investors desperate for more effective growth solutions. We'll uncover how leveraging the expertise of your company's key figures can position you as an industry authority, driving demand and opportunities through both inbound and outbound tactics. Get ready to explore practical and intriguing concepts such as building compelling video content, integrating AI for content efficiency, offline marketing strategies like handwritten direct mail, and continuously engaging with your customers. Whether you aim to refine your marketing approach or seek to understand the benefits of authority marketing, this episode promises invaluable insights that you can apply to your business immediately. Join us as we redefine the path to success with Frank Husmann, only on Predictable B2B Success. Some areas we explore in this episode include: Authority Marketing in B2B Tech: Using company expertise to establish authority and drive predictable revenue growth.The Concept and Process: Authority marketing through founder interviews, content creation, and blending inbound and outbound strategies.Strategic Approach to Authority Marketing: Defining a unique perspective and focusing on clients' problems and company results.Integrating Marketing, Tech, and Sales: Frank Husmann's approach to combining these aspects with an entrepreneurial mindset.Content Creation and Coaching: Coaching clients for effective communication and storytelling with tailored interview questions.Emerging Trends in B2B Marketing: Companies becoming media entities, increased video content, and AI integration for efficiency.Measuring Marketing Success: Transition to qualitative metrics, ROI tracking with tools like HubSpot, and targeted PPC strategies.Creative and Offline Marketing Strategies: Utilizing offline methods like handwritten mail and roundtable sessions for unique engagement.Content Library and Amplifying Success: Building and analyzing a content library, focusing on audience engagement, and moving away from MQL-centric approaches.Shifting C-Level Mindsets: Encouraging C-level executives to prioritize authority and brand value through demand generation strategies.And much, much more...

Want to improve your MSP or IT company's client experience? In this episode of The Know Grow and Scale Podcast, Laura Johns, founder and CEO of The Business Growers, talks with Erin Rohner, a ten-year veteran in CX (client experience), to discuss how MSPs and IT businesses can enhance their client journey and drive growth through exceptional service. In this episode, Erin touches on: The most critical touch points in an MSP's client journey and how to create positive, memorable experiences Common pitfalls in IT client onboarding and how to avoid them Strategies for gathering and acting on client feedback in the IT industry Adapting client journey approaches for MSPs serving businesses of various sizes Identifying upselling and cross-selling opportunities for IT services without being pushy Maintaining client trust during service disruptions or security incidents in IT environments Learn how to move beyond constant chaos to achieve lasting client satisfaction and explosive growth in your MSP or IT business. Erin's insights, drawn from her decade of experience in client experience, offer valuable guidance for any IT service provider. Subscribe for more expert advice on scaling your MSP or IT company! #MSPClientExperience #ITBusinessGrowth #TechServiceScaling ___________________________________________________________________________ Want to learn how to enhance your MSP's client experience and drive growth? Get your FREE one-on-one Growth Acceleration Session. If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your client experience and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.   Visit us at www.thebusinessgrowers.com

In this episode, we welcome Stefana Sopco, Marketing Manager at Port Xchange, a green tech company developing digital solutions for predictable and sustainable shipping.  Stefana shares insights on Port Xchange's mission to pave the way for zero-emission ports and their focus on sustainability. She discusses the challenges of marketing in the traditional maritime industry, the importance of thought leadership, and effective B2B marketing strategies. Stefana also offers valuable advice for marketers, including the significance of networking, personal branding, and investing in content distribution to drive brand awareness and lead generation in the B2B space.

Is there an AI bubble and if so what does it mean to businesses? Geoff Livingston and Greg Verdino discuss the AI bubble with guest Shashi Bellamkonda, Principal Research Director, Marketing & AI Research and Advisory for Info-Tech Research Group. The three explore a hype wave or a bubble in the AI industry and the challenges faced by companies that have overinvested in generative AI. They also discuss the role of OpenAI and its missteps in managing consumer expectations. The conversation highlighted the importance of practical applications and the need for critical thinking when it comes to AI. The conversation explores the future of AI and its impact on various industries with an emphasis on driving revenue growth rather than just focusing on cost savings. Chapters 04:43 The AI Bubble: Hype Wave or Bubble? 12:10 The Missteps of OpenAI 21:07 The Importance of Critical Thinking in Evaluating AI 31:29 Consolidation and Shakeout in the AI Market Shashi's LinkedIn: https://www.linkedin.com/in/sbellamkonda/ Shashi's X Account: https://x.com/shashib Learn more about your ad choices. Visit megaphone.fm/adchoices

A CMO Confidential Interview with Kate Bullis, Global Marketing Practice Leader and Managing Director at ZRG Partners. Kate discusses the "growth renaissance" occuring in tech, B2B, and Private Equity where marketing is emerging as a growth driver, why companies in transition often look for new talent, and "what a difference maker" great marketers are to companies. Key topics include: why diversity of skills on boards is important; why many companies are moving away from pattern matching and playbook hiring; and key questions to ask in the interview process including picking up on "the little things." Listen in to hear why you should never take a position where Marketing is "The Yes Center."Discover the truth behind today's CMO job market in this insightful episode of CMO Confidential! Join Mike Linton, a seasoned five-time CMO, as he dives deep into the current state of the chief marketing officer landscape with Kate Bullis, Global Marketing and Revenue Practice Leader and Managing Director at ZRG Partners. Kate brings invaluable experience, handling 20 to 25 executive marketing assignments annually, and she's here to share her expert insights.Key topics include the fluctuating demand for CMO roles, the impact of economic corrections on marketing opportunities, and the evolving expectations of marketing leadership in B2B and enterprise technology sectors. Tune in to hear Kate's perspective on how companies in transition and transformation are always in need of new marketing leadership, and the critical differences in hiring trends between public, private, and venture capital-backed companies.Understand the essential qualities and strategic mindset required for aspiring CMOs to navigate and succeed in today's competitive job market. Kate also shares practical advice on avoiding the "yes center" trap and emphasizes the importance of qualitative skills in leadership roles.Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay tuned for more episodes on Spotify, Apple, YouTube, and the I Hear Everything Network. Enhance your marketing acumen and stay safe out there!#MarketingMarketplace #B2BMarketingStrategies #ExecutiveMarketingRoles #MarketingRolesExplained #MarketingLeadershipCHAPTERS:00:00 - Intro01:24 - Job Market Trends03:46 - B2B Market Revival07:17 - Understanding Company Types12:28 - Search Duration Insights14:55 - Importance of Marketing16:40 - Marketers on Corporate Boards18:53 - Consumerization in Marketing20:02 - Identifying Marketing Believers28:24 - Tips for Aspiring CMOs31:38 - Funniest Marketing Stories33:40 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VMware recently released vSphere and vSAN 8.0 Update 3, and of course, we had to invite Feidhlim, Jason, and Pete back on the show to discuss what's new in these releases. There's awesome new functionality released and some great enhancements, so make sure to listen to the full episode. Key Takeaways:vSphere 8.0 update 3 introduces the vSphere Live Patch Update Path, which allows for patching ESXi hosts without evacuating VMs or entering full maintenance mode.Improvements in GPU functionality include the ability to use two DPUs in an ESXi host for availability, better support for VGPUs with different profiles and memory sizes, and simplified activation of GPU mobility with DRS.The vSphere cluster service (VCLS) has been re-architected to reduce resource consumption and improve rollback mechanisms.The 8.0 update 3 introduces stretched VVols, which customers have been asking for, and support for stretched fault tolerance.There are enhancements in VVols, including unmapped support for NVMe over fabrics.The updates in NVMe over Fabrics provide faster data migration and cloning.NFS enhancements include VMK port binding and support for NFS version 4.1.vSAN 8.0 U3 introduces new features and enhancements in flexible topologies, agile data protection, and enhanced management.The support for stretch cluster arrangement in VCF allows customers to take full advantage of ESA and improve performance, storage efficiency, and resilience.The full support of vSAN Max as principal storage within a workload domain enables customers to maintain a centralized shared storage model while leveraging the capabilities of vSAN.vSAN data protection allows users to create snapshots based on groups of VMs, set snapshotting schedules, and easily recover VMs without them being part of the inventory.Enhancements in alerting capabilities for NVMe storage devices and proactive hardware management provide better visibility and intelligence about the health and wellbeing of storage devices.Follow us on Twitter for updates and news about upcoming episodes: https://twitter.com/UnexploredPod.Last but not least, make sure to hit that subscribe button, rate wherever possible, and share the episode with your friends and colleagues!Disclaimer: The thoughts and opinions shared in this podcast are our own/guest(s), and not necessarily those of Broadcom or VMware by Broadcom.

Joshua Tucker is a Professor of Politics at New York University, where he is also an affiliated Professor of Data Science, Russian, and Slavic Studies. He serves as the Director of NYU's Jordan Center for the Advanced Study of Russia and co-director of the NYU Center for Social Media and Politics. His research focuses on comparative politics, mass politics, and the impact of social media on political behavior. On The Menu: 1. Generative AI reduces content production costs, influencing election campaigns and foreign interference. 2. Importance of cross-disciplinary partnerships in digital democracy research. 3. Difficulties in changing entrenched political attitudes and affective polarization. 4. Changes in Twitter data access for academic research under new ownership. 5. A shift from social graphs to engagement-maximizing algorithms in content delivery. 6. Implications and concerns of banning TikTok in the US from a democratic perspective. 7. Zelensky's efforts to garner international support through diplomacy and technology. Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #JoshuaTucker #NewyorkUniversity #Outgrow #Tech #MarketerOfTheMonth #Marketing #MarketingTactics #Outgrow #Democarcy #Podcastoftheday #MarketingPodcast

Jazz Fall is a creative designer and co-founder of Sans, a non-alcoholic movement in Oklahoma City.He has a background in graphic design and a passion for technology and the tech world.Jazz has used AI tools like ChatGPT to generate copy and solve problems in his workflow, leading to innovative solutions as a business owner.Jazz developed a prompt experiment in a tweet that generated 23.2 million views, went viral, and led to major interview spots with Medium, Business Insider, Forbes, MashableAI has the potential to bridge the gap between a founder's vision and its communication with the outside world. Going viral and experiencing sudden fame can have a significant impact on mental health and well-being.Self-reflection and seeking help are crucial in navigating the challenges that come with sudden fame.Creating a supportive community and finding purpose in helping others can aid in personal growth and recovery.There is a growing trend and demand for inventive and creative non-alcoholic beverages, providing options for those who choose not to drink.Promoting inclusivity and mindfulness in the hospitality industry by offering diverse and curated zero-proof options can lead to increased revenue and customer satisfaction. The market for non-alcoholic beverages, including functional social tonics, is growing as more people seek alternatives to alcohol.Creating a community through regular park hangouts, walks, or even digital meetups can provide a sense of connection and engagement.In a technology-driven world, human connection is more important than ever as AI-generated content becomes increasingly prevalent.The future of technology includes the use of generative AI in emojis and a shift towards customized content. EPISODE CREDITS:Produced and edited by Ashley Coffey. Cover art designed by Ashley Coffey.Headshot by Brandlink MediaIntroduction music composed and produced by Ashley Coffey LINKSFollow Coffey & Code on Instagram, Facebook, Linkedin, and YouTube for the latest emerging tech updates! Subscribe to the Coffey & Code Podcast wherever you get your podcasts to be notified when new episodes go live. © 2024 Coffey & Code Podcast. All rights reserved. The content of this podcast, including but not limited to text, graphics, audio, and images, is the property of Ashley Coffey and may not be reproduced, redistributed, or used in any manner without the express written consent of the owner.

In this episode of My Simplified Life, Michelle Glogovac invites Alyssa Jarrett, a romance author and tech marketer. The conversation covers Alyssa's journey from climbing the corporate ladder to becoming a self-employed author. Alyssa discusses her debut novel, Love Actually, and how she uses her marketing skills to promote her book and the gender dynamics in the tech industry. What we're talking about The importance of balancing mental health and creativity. Marketing principles apply regardless of what product you're selling. You're not going to be everyone's cup of tea - and that's okay. The importance of balancing mental health and creativity  Alyssa shares her experience of taking a sabbatical at the start of 2022 for her mental health and how this transitioned into self-employment, giving her more freedom and flexibility to balance her life. Alyssa uses her marketing background to promote her book  She explains how the fundamental principles of marketing apply regardless of what product you're selling. Building an audience, sparking conversation, and delivering a product worth paying for are crucial steps in this process. Not everyone will resonate with your work, and that's okay  The process of finding your target reader involves receiving critical feedback. Alyssa stresses the importance of identifying and understanding your target reader to ensure your work lands with the right audience.   LINKS MENTIONED Alyssa Jarrett's Website  https://www.alyssajarrett.com/  Alyssa's Substack newsletter, Grumpy + Sunshine  https://alyssajarrett.substack.com/  Alyssa's Instagram  https://www.instagram.com/authoralyssajarrett/  Alyssa's Threads  https://www.threads.net/@authoralyssajarrett  Alyssa's TikTok  https://www.tiktok.com/@authoralyssajarrett  Alyssa's LinkedIn  https://www.linkedin.com/in/alyssajarrett/  Love Apptually on Amazon https://www.amazon.com/stores/Alyssa-Jarrett/author/B0CVGJNKM5  Alyssa's Goodreads  https://www.goodreads.com/author/show/48495679.Alyssa_Jarrett 

In this podcast episode, we sit down with Brendon Redlinger VP of Marketing at Chili Piper. Brendan shares insights from his early career, moving from sales to marketing, and delves into the nuances of being a fractional leader. We cover the importance of understanding one's path to tech, embracing growth hacking, and the value of fractional leadership in organizational strategy and filling gaps. Brendan highlights his approach to marketing and growth in startups, emphasizing data-driven decision-making, strategic leadership, and the significance of brand and customer satisfaction. We also discuss the future of marketing in the context of AI and changing consumer behaviors. 02:42 The Shift to Fractional Leadership Roles 06:13 The Value of Diverse Experiences in Career Development 10:46 Defining Marketing vs. Growth in Startups 14:35 Leadership Qualities and Strategies in Startups 21:46 Insights on Metrics and Resource Allocation in Marketing 27:48 Exploring Marketing Metrics and Strategies 34:58 The Future of Marketing in the AI Era 43:09 Personal Insights and Philosophical Musings 48:19 Lightning Round: Quick-fire Questions

This week on the show we welcome Ron Callis, Jr., the founder of One Firefly, a leading marketing firm in the technology industry. With a background in Mechanical Engineering from Virginia Tech, he launched Firefly Design Group in 2007, now known as One Firefly. Renowned as a marketing guru and industry authority, Ron's expertise as a CEDIA Certified Instructor and public speaker has earned him accolades, including the title of CE Pro Masters in 2021, recognizing his significant contributions to the custom electronics sector.

Navigating the Dynamic Landscape of Health Tech Marketing: Insights and Strategies from Industry Veteran Christine Slocumb Host: Megan Antonelli & Janae Sharp Guest: Christine Slocumb Dive into the dynamic world of health tech marketing with Christine Slocumb, seasoned industry expert and author of "Stop Starvation Marketing." Explore recent effective strategies from HIMSS and VIVE events, while confronting industry challenges like prioritizing patient outcomes and overcoming healthcare's marketing stigma. Learn practical approaches to balancing marketing investment with product development and embrace the roller-coaster nature of B2B marketing. Discover key priorities for resource allocation and growth, alongside actionable tips for fostering lasting customer relationships and building a strong brand identity. Gain insights into overcoming common challenges faced by startups and Fortune 50 firms alike, paving the way for marketing success in this rapidly evolving landscape. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/ https://soundcloud.com/hcnradio/digital-health-talks-navigating-the-landscape-of-health-tech-marketing-insights-and-strategies

Jessica Mehring is a strategic consultant for technology companies, a published author, and holds an M.A. in Communication. Through her graduate academic work, she has closely examined the impact of generative AI on strategic communication and is exploring how storytelling fosters empathy and helps us connect in a modern context. When she's not working to infuse tech marketing with more humanity, she can be found researching the intersections of art and science, creativity and data, and communication and innovation.In today's episode of Smashing the Plateau, you will learn how to leverage storytelling to make your marketing resonate with your audience and build a successful consulting business that can change the way technology is perceived and utilized.Jessica and I discuss:How Jessica's passion for writing and storytelling shaped her career [00:01:59]The pivotal moment that led her to entrepreneurship [00:04:11]Her approach to creating high-performing content for tech companies [00:08:18]The role of storytelling in establishing customer connection [00:11:14]Jessica's advice for corporate refugees on using storytelling in their businesses [00:13:56]The significance of community in Jessica's entrepreneurial success [00:22:18]Learn more about Jessica at https://www.horizonpeakconsulting.com/jessica/.Thank you to our sponsor:The Smashing the Plateau CommunitySign up today for privileged entry to our expertly curated and succinct strategic advice from podcast professionals – your journey to success is a mere click away!

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Dan Uyemura to the show. Dan currently is a partner and coach at Torrance CrossFit and CEO of PushPress, a business management and billing platform for boutique gyms. With almost 20 years of seasoned web application development fused with a lifetime of entrepreneurial efforts, he has worked on a number of projects in software, technology, and the fitness space. Today, Dan joins Bryan to talk about his story, how operators should use tech, local marketing and boutique gym trends, and overall advice to entrepreneurs.  One Powerful Quote: 24:05: “Ideas are cheap, and execution means everything.”  4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:19: Bryan opens the show by asking Dan about his background.  6:58: Dan talks about the challenges of appropriate technology adoption in the industry space.  9:02: Dan shares the value proposition of PushPress.  11:23: Bryan and Dan discuss implementing technology in marketing.  14:18: Bryan inquires with Dan about PushPress and their offerings to small and medium sized businesses.   16:57: Bryan and Dan talk about trends in boutique fitness and personalized AI.  23:58: Bryan wraps up the show with Dan imparting his final advice to the listeners.  Bullet List of Resources: https://www.linkedin.com/in/danuyemura/ https://www.pushpress.com/ Guest Contact Information: https://www.linkedin.com/in/danuyemura/ https://twitter.com/hookgripper https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Plus the latest controversy with "Ad Bridging"Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.

In today's episode, we have the privilege of sitting down with Mike Maynard, the mastermind behind Napier Partnership Limited, a leading force in B2B marketing focused exclusively on the technology sector. Get ready for a deep dive into the dynamic realm of digital growth, as Mike shares valuable insights on accelerating prospects through the sales funnel, personalizing marketing approaches, and staying at the forefront of B2B tech marketing trends. So, whether you're a seasoned marketer, business owner, or someone eager to unravel the intricacies of B2B tech marketing, join us as we navigate the digital landscape with Mike Maynard. It's time to gain real-world strategies and save yourself a whole lot of time and money. Stay tuned!  

In today's episode, our host Kerry Guard welcomes Elizabeth Hague, a tireless underdog champion specializing in protecting and growing revenue for pre-IPO companies. They delve into the importance of building and leading marketing teams, navigating the rebranding process, and the challenges faced by startups in hiring product marketers. Wildcatecho Elizabeth Hague on LinkedIn Full transcript at ⁠MKG Marketing

Today we have a true powerhouse of marketing joining us, Alex Henthorn-Iwane. In his own words, he is a multi-exit, full-stack B2B marketing executive, technologist, and advisor, currently doing fractional CMO work. I have followed a number of Alex's posts, including one he summarized his experience at AutoCon 0, which I am looking forward to digesting more of. In part 2 of the interview, Alex and I go deeper into the conversation around network automation messaging, technical marketing and how an inspired professional can get into the field. I am super excited to have Alex on the show today, and I know we will have a great time diving deep into Alex's wealth of knowledge and experience. Let's dive right in!Connect with Alex on LinkedIn: https://www.linkedin.com/in/alexhenthorniwane/Follow Alex on Twitter: https://twitter.com/heniwane--- Stay in Touch with Us —Subscribe on YouTube: https://www.youtube.com/c/EricChouNetworkAutomationNerdsFollow Eric on Twitter: https://twitter.com/ericchouNetwork Automation Learning Community: https://members.networkautomation.community/  

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strategic approach over short-term distractions.   B2B tech marketing has seen significant changes due to increasing touchpoints and more individuals involved in the buying process. James discusses how this complexity has led to the need for clear marketing strategies that accurately identify and cater to the different influencers within the buying committee.   This highlights a complex buyer journey that necessitates tailored communication. Using a reference from the Digital Clarity website, James emphasized the need to communicate a clear offer to the right customer at the right time and screen, an element many organizations fail at. According to him, Digital Clarity utilizes an 'outsider's view' approach to assist clients in reassessing, planning and ultimately moving their marketing strategies forward.   Reggie further noted the detrimental impact of 'chasing short-term shiny objects' or adopting short-lived trends without a proper marketing strategy in place. Rather, companies should have well-defined objectives and an executable strategy, guiding them towards achieving their goals, a philosophy ingrained in the Digital Clarity methodology.   The Digital Clarity founder's vast expertise in B2B marketing offers beneficial advice to other marketing professionals navigating the constantly changing marketing landscape.   Website Digital Clarity: https://www.digital-clarity.com/  LinkedIn Reggie James: https://www.linkedin.com/in/reggiejames   ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Today we have a true powerhouse of marketing joining us, Alex Henthorn-Iwane. In his own words, he is a multi-exit, full-stack B2B marketing executive, technologist, and advisor, currently doing fractional CMO work. I have followed a number of Alex's posts, including one he summarized his experience at AutoCon 0, which I am looking forward to digesting more of. In part 1 of the interview, Alex talked about his journey into technical marketing and his thoughts on how to deliver the message around network automation. I am super excited to have Alex on the show today, and I know we will have a great time diving deep into Alex's wealth of knowledge and experience. Let's dive right in! Connect with Alex on LinkedIn: https://www.linkedin.com/in/alexhenthorniwane/ Follow Alex on Twitter: https://twitter.com/heniwane--- Stay in Touch with Us —Subscribe on YouTube: https://www.youtube.com/c/EricChouNetworkAutomationNerds Follow Eric on Twitter: https://twitter.com/ericchouNetwork Automation Learning Community: https://members.networkautomation.community/  

Episode #56: Let's Talk  Storytelling in Marketing with Vilona Michael, Founder of V.Marketing FULL TRANSCRIPTIn the latest episode of Coffey & Code, we sit down with Vilona Michael, the Founder of V.Marketing, a local Marketing Agency in OKC specializing in social media, public relations, influencer partnerships, and community engagement.Topics Covered:Building Community:V.Marketing's Key role in OKC Uptown 23rd district's growth.Successful fundraising events for community support.Transitioning network connections into a full-fledged agency.Authentic Connections:Vilona's unique approach to community building across the state of Oklahoma.Entrepreneurial Challenges:Overcoming challenges in a new market.Local Projects and Initiatives:Involvement in community art projects.Successful Giving Tuesday campaign for food security.Balancing Work and Family:Juggling roles as a working mom and entrepreneur.Family's commitment to business and community.Future Aspirations:Expansion plans beyond Oklahoma City.Launching a website in 2024 to showcase the agency's journey.Marketing Strategies:Unique marketing strategies inspired by personal experiences. Thank you to Vilona Michael for sharing her journey. Subscribe, rate, review, and share for more inspiring conversations. Follow Vilona on Instagram to stay up to date on all things V.Marketing!  EPISODE CREDITS:Produced, edited, and mixed by Ashley Coffey. Artwork designed by Ashley Coffey.Headshot by Brandlink MediaIntroduction music composed and produced by Ashley Coffey LINKSBe sure to follow and tag Coffey & Code on Instagram, Facebook, Linkedin, and Youtube! © 2024 Coffey & Code Podcast. All rights reserved. The content of this podcast, including but not limited to text, graphics, audio, and images, is the property of Ashley Coffey and may not be reproduced, redistributed, or used in any manner without the express written consent of the owner.

Are you ready to dive into the transformative world of clean tech and renewable energy? My latest podcast episode with Robert W. Cross is a treasure trove of insights that could redefine how you view revenue growth in this sector!

Join Matt Watson and Katie Donovan, CEO of Camp Digital, as they talk about building a high-tech marketing agency. Listen to Matt and Katie discuss what it is like to be a marketing agency for home services companies and how Google helped them. They also discuss the advantages and disadvantages of working in a family business, the challenges of remote work, go-to-market strategies in the plumbing industry, and the ESOP model.   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Gusto: https://gusto.com/startuphustle Get three months free when you run your first payroll.   Learn more about Camp Digital: https://campdigital.com  See omnystudio.com/listener for privacy information.

Tom Anderson, president, founder of Excelleweb,  a company devoted to combining outstanding marketing practices with cutting edge Internet technologies. Learn more at www.excelleweb.com   For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/networking-rx or contact Frank Agin at frankagin@amspirit.com.    

High Tech Marketing to Nutrition Coaching During Divorce with Suzy Wood | Ep #109Listen in as Shannon sits down with Suzy Wood, a former high tech marketing executive who uncovered her second act career while going through a divorce. Suzy went back to school to study intuitive nutrition and discovered that prioritizing health during a traumatic experience like a divorce is critical. Suzy launched her business True Wellness Within and she now coaches clients on how to stay healthy physically, mentally, and emotionally while going through divorce. She shares her story and her personal struggles and offer advice on how to navigate a second act career while maintaining health and happiness. Join Shannon and Suzy for this conversation on episode #109 of the Second Act Success Career Podcast.SHOW NOTES:https://secondactsuccess.co/109Connect with Suzy Woodhttps://www.truewellnesswithin.com/https://www.instagram.com/truewellnesswithin/https://www.facebook.com/TrueWellnessWithinHealthCoaching/-----TAKE THE QUIZ!Is Now The Right Time To Change Careers? Take the Quiz! https://secondactsuccess.co/quizBook a FREE Discovery Call with host/career coach Shannon Russell - https://www.calendly.com/second-act-success/coaching-strategyJoin the Second Act Accelerator Program:https://secondactsuccess.co/courseLET'S CONNECT!Instagram - https://instagram.com/secondactsuccessFacebook - https://www.facebook.com/secondactsuccess.coTikTok - https://www.tiktok.com/@secondactsuccessAll the latest - https://secondactsuccess.co/links REVIEW & SUBSCRIBE: https://podcasts.apple.com/us/podcast/second-act-success/id1617274364 JOIN THE NEWSLETTER:https://secondactsuccess.co Career Coaching with Shannon Russell - https://secondactsuccess.co/coaching

We talk about her life journey, starting her career in marketing in the tech world and then “falling” into her current role as executive director of Samaritan Counseling Center Hawaiʻi, a nonprofit that provides mental health counseling for individuals, couples, and families, regardless of ability to pay. Rachelle also shared about how she went from […]

We're launching a brand new program and we want to take you behind the scenes on exactly how we're doing it. In this series of 3 episodes, we're going to cover: How to come up with a program idea How to conduct market research and an environmental scan + using that information to inform your program components The tech involved in program development Pricing strategy Sales & marketing Online course development - our start-to-finish signature process Can't wait to bring you along on the journey!Links: Join the waitlist for the DSC Nutrition Counseling & Coaching Certificate Program here: https://dietitiansuccesscenter.lpages.co/nutrition-counseling-coaching-certification-copy/ Check out the Dietitian Success Center membership hereCheck out our Freebies here - PES Statement Cheat Sheet, Client Resource Kit & Business Planning Workbook

In episode #89 of the 2B Bolder Podcast, we feature Allyson Klein.  Allyson is an experienced marketing executive with a notable track record of leading global marketing and communications for Fortune 500 brands and is currently the Founder and Principal of The TechArena. With a deep knowledge of the semiconductor industry, Allyson's industry-recognized leadership spans various marketing and communication disciplines. From driving thought leadership and introducing powerful brands to spearheading corporate, internal, and executive communications, she has left an indelible mark on the world of marketing. She has decades of experience engaging with industry leaders in joint go-to-market success and aligning entire industries toward a common technology future. Her corporate initiative marketing expertise spans sustainability, diversity, equity, and inclusion, talent acquisition, and financial communications. Beyond her impressive professional achievements, Allyson is an exceptional manager, mentor, and coach, supporting the growth and development of countless individuals throughout her career. With an MBA focused on International Marketing from Portland State University and a BA in Marketing and Management from the University of Oregon, Allyson's academic prowess complements her real-world expertise, making her a force to be reckoned with in the marketing landscape. In this episode, Allyson shares her point of view on how women can support one another, leverage storytelling in a technical field to have an impact, find their unique voices, define their own unique success metrics, and not only survive in their careers but thrive.Tune in to hear her share her career journey, from starting out working in the stock market to moving into sales to climbing the ranks in corporate enterprise business for big brands to leading hundreds of folks in a marketing organization to owning her own business today.  She shares the lessons learned along the way, tips, insight, and advice for being bolder in your career in marketing and tech.Support the show