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In the latest episode of the Platform Podcast, Elle Tucker is joined by Lieke Van Kerkhoven, Co-Founder of FLOOW2 and Marketplace Risk Advisory Board member. As Lieke tells Elle, sharing for consumers is an opportunity – but for businesses, it's an even bigger opportunity, not only to be more sustainable but to save money. However, how do you build B2B sharing beyond (inefficient) informal networks? The answer is in the technology, and for Lieke this realization was the beginning of FLOOW2. An absorbing, must-listen conversation about the creation and growth of FLOOW2, and Lieke's vision for B2B sharing.
We talk to Lieke van Kerkhoven, Co-founder of FLOOW2 Healthcare. Lieke aims to drive the global change towards a circular economy, by bringing the innovative concept of sharing to the healthcare sector. FLOOW2 is a business that helps other organisations to share all sorts of resources. It helps ‘intensify’ resource loops, so we can get more use and productivity out of many different kinds of resources, everything from equipment to staff. Back in 2012, FLOOW2 Healthcare became the first sharing marketplace for healthcare organizations, making it easy to share equipment, services, facilities, knowledge and skills within, or between organizations. Lieke has a professional background in healthcare. She studied medicine and over the following 10 years, she held managerial and organizational positions in healthcare organizations in The Netherlands and abroad. She experienced first-hand how much organizations can benefit from sharing their assets, in the first place financially, and also socially and environmentally.
Carrying on our exploration of the circular economy, we are joined today by Lieke van Kerkhoven, the co-founder of FLOOW2, a sharing platform for healthcare and beyond. Lieke had experience in the healthcare sector leading up to her work with FLOOW2, having worked across the Netherlands in different managerial positions after studying medicine. In our conversation, we get the low down from Lieke about the last decade with FLOOW2, the difference between FLOOW2 and FLOOW2 Healthcare, and how she initially linked up with the other founders. She talks about the central importance of communication in the sharing and circular economies and unpacks the varied nature of the platform they have created. Lieke lays out their position as the global leader in their market, explaining this in the context of the small market they are serving. The conversation also covers the way they serve their clients, the different sectors of the business besides healthcare, and the important shifts in mindset that precede meaningful change.
Veel bedrijven kopen onnodig veel spullen. Maar wat als ze die spullen vaker zouden delen met andere bedrijven? Floow2 geeft antwoord op die vraag met een business to business deelplatform. Het oordeel op deze nieuwe innovatie in The Green Gallery komt van jurylid Jacqueline Cramer.
Read more about FLOOW2 and their relationship to the circular economy.
FLOOW2 is the first business-to-business sharing marketplace that enables companies and institutions to share overcapacity of equipment, knowledge and skills of personnel. Users can register on the platform for free and participants pay a subscription to advertise their equipment on the platform, providing a revenue stream for FLOOW2.
Welcome to episode #185. On the show: Top stories from around the world featuring the WWDC iOS announcements that impact mobile, MasporMas dispensing news in the bathroom, Brian Eno's new acid trip, Hoxton Analytics profiles based on the shoes you wear, Prexter's location-based app marketplace, AT&T tracks overseas customers, Floow2 uberfies farm equipment, Coca-Cola brings college students together, Yext raises $50M, Uber raises $1.2B and Verizon's Run. Our resource of the week is Thinknear's Location Score. Full show notes can be found here: http://untether.tv/2014/twilbm-185-the-modern-acid-trip/