Podcasts about coca cola

What a show! Our guest is automotive designer Sasha Selipanov. He has the job many of us dreamed of us as kids: supercar designer. He penned the Lamborghini Huracan, Bugatti Chiron, Koenigsegg's Gemera and CC850, and the Genesis concept. Strong resume. We learn about how Sasha got started; the unexpected company that helped with his Ferrari project at school; lessons from his first job at VW; making the leap to Lamborghini, Bugatti, and Koenigsegg; the constraints of working for a big OEM; what it's like to work with Christian von Koenigsegg; his wild first experience driving a fast car; and why he hates cladding.https://www.instagram.com/sashaselipanov/?hl=enRecorded May 19, 2023 Invite the whole crew over and watch NASCAR honor those who have fought and continue to fight for our freedoms by tuning in to the Coca-Cola 600 on Sunday, May 28th at 6:00 PM Eastern on FOX. Use Off The Record! and ALWAYS fight your tickets! Enter code TST10 for a 10% discount on your first case on the Off The Record app, or go to http://www.offtherecord.com/TST. Want your question answered? To listen to the episode the day it's recorded? Want to watch the live stream, get ad-free podcasts, or exclusive podcasts? Join our Patreon: https://www.patreon.com/thesmokingtirepodcast Tweet at us!https://www.Twitter.com/thesmokingtirehttps://www.Twitter.com/zackklapman Instagram:https://www.Instagram.com/thesmokingtirehttps://www.Instagram.com/therealzackklapman  Click here for the most honest car reviews out there: https://www.youtube.com/thesmokingtire 

World’s greatest illusionist & extreme performer, David Blaine, joins the boys to perform never-before-seen magic, read Logan’s mind, discuss holding his breath underwater for 17min, why MrBeast = Floyd Mayweather, swallowing frogs, fighting Mike Tyson, floating to space on balloons, secret magic society, how Harry Houdini REALLY died, favorite reaction EVER, horrifying hallucinations, his final act & more…   Wear Maverick Clothing ► https://maverickclothing.com SUBSCRIBE TO THE PODCAST ► https://www.youtube.com/impaulsive   Tune in to the Coca-Cola 600 on Sunday, May 28th at 6:00 PM Eastern on FOX https://www.charlottemotorspeedway.com/events/coca-cola-600/   Watch Previous (Ice Cube On Death Threats From Suge Knight, Fallout w/ Kevin Hart, LeBron VS Jordan) ► https://www.youtube.com/watch?v=xAnNQNmIuMU&t=2345s   ADD US ON: INSTAGRAM: https://www.instagram.com/impaulsiveshow/   Timestamps: 0:00 Welcome David Blaine!

Rutledge Wood is a stable in the car community. He is the host of "Hot Wheels: Ultimate Challenge", a new show on NBC where teams compete to make automotive dreams come true. But before that he was a host on Top Gear USA, and a NASCAR commentator for NBC Sports. He is as funny as he is kind (you'll see). On this show we talk about his crazy builds; trading a school bus; buying a tiny Japanese truck; taking out Petty's trash; the new Hot Wheels Show; getting scared by Drake; the Kentucky Derby's secrets; being at the Indy 500; and so much more!Recorded May 18, 2023 @rutledgewoodhttps://therutledgewood.com/garage/https://www.nbc.com/hot-wheels-ultimate-challenge Invite the whole crew over and watch NASCAR honor those who have fought and continue to fight for our freedoms by tuning in to the Coca-Cola 600 on Sunday, May 28th at 6:00 PM Eastern on FOX. Use Off The Record! and ALWAYS fight your tickets! Enter code TST10 for a 10% discount on your first case on the Off The Record app, or go to http://www.offtherecord.com/TST. Want your question answered? To listen to the episode the day it's recorded? Want to watch the live stream, get ad-free podcasts, or exclusive podcasts? Join our Patreon: https://www.patreon.com/thesmokingtirepodcast Tweet at us!https://www.Twitter.com/thesmokingtirehttps://www.Twitter.com/zackklapman Instagram:https://www.Instagram.com/thesmokingtirehttps://www.Instagram.com/therealzackklapman  Click here for the most honest car reviews out there: https://www.youtube.com/thesmokingtire 

109. The Transformational Power of a Memorable Brand NameOur guest on the podcast today is Alexandra Watkins, a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. Her personal name hall of fame includes the Wendy's Baconator, Neato robotic vacuum, Burger King's Mac n' Cheetos, Spanish language school Gringo Lingo, and the frozen yogurt franchise Spoon Me.In today's conversation, we explore the importance of a name in establishing and expressing a brand's personality, and how a well-thought-out and creative name can convey a company's spirit and create a strong presence in the marketplace. A well-crafted name serves as the soul of a company, embodying its essence, attracting customers, and speaking volumes about its brand.Listen in as Alexandra shares her 12-point name evaluation test, known as the ‘Smile and Scratch Test.' The 'smile' refers to the five qualities that make a great name, while 'scratch' refers to the seven deal-breakers that should lead to a name being discarded. So incredibly insightful! If you want to stand out, capture the soul of your brand and business in an effective way then I encourage you to listen to Alexandra for insights. You'll enjoy Alexandra's perspective on what you can do to get noticed in your market.Key TakeawaysWhat makes a good brand name?Creating a transformational brand name with the ability to move peopleHow a name has the potential to convey the soul of your businessThe 5 qualities that make a name strong and the 7 elements that weaken your brand nameWhat to do when your domain name is not availableMemorable Quote“Your name is the soul of your brand. It really can be. It can say so much about you.”—Alexandra WatkinsEpisode Resources:Eat My Words WebsiteAlexandra's Linkedin ProfileBOOK: Hello, My Name Is Awesome By Alexandra WatkinsTEST: Smile & Scratch Name Evaluation TestSacredChangemakers.comJayne Warrilow on LinkedinThank you to our sponsor:A HUGE thank you to the members of our Soul Business Academy who are our podcast sponsors, and also our extended Sacred Changemakers community who are helping us to make a global impact aligned with the United Nations Sustainable Development Goals, all visible on our website.If you would like to support our show:Please rate, review, and subscribe to the podcast on iTunes and other podcast platforms. We would be SO grateful.Sacred Changemakers is a transformation company that believes in change for good. We partner with changemakers (coaches, consultants, speakers, authors, business owners, leaders, and conscious humans) who want to build a business that resonates with their soul. Together, we are making a meaningful difference in our world. If you are a fellow...

Auto safety expert, Byron Bloch, joins us to tell the story of how citizens in conjunction with the Sierra Club defeated a highway widening boondoggle in Maryland. Then we welcome microgrids manager at the Green Justice Coalition, Sari Kayyali, to tell us how microgrids in his community have saved money and the environment. Finally, we catch up with the director of Progressive Democrats of America, Alan Minsky, in Washington DC to talk about high speed rail and the post-Bernie progressive movement.Byron Bloch is an independent consultant and court-qualified expert in Auto Safety Design and Vehicle Crashworthiness. Over the years, he has fought for safer fuel tanks, stronger seats, the need for airbags, better truck underride guards, and has testified on these safety issues at Congressional Hearings, and to NHTSA. He contributed to the Sierra Club's successful campaign to strongly oppose and stop the proposed widening of the 1-270 and Capital Beltway and the scheme to also add privatized toll lanes.What we have to do is refocus and say, “We are a people-oriented nation. Not a vehicle-oriented nation.” And if you look at it in those terms—people-oriented nation— then you say, “Well, what are the economics, what are the health and safety issues that affect people?” But instead, it becomes the almighty vehicle-ization of the nation and that means more lanes, more traffic, more lanes, and then more traffic.Byron Bloch Activist and auto safety expertThe corporate state arrives in different manifestations— the military industrial complex, the Pentagon, and this is what's going on at the state level. It doesn't get many national headlines, but it's the merger of corporations with state government. And there's a lot of secrecy involved, a lot of phony promises, a lot of misleading rhetoric, and the legislators are compromised by the campaign contributions and the pressure from the governor's office.Ralph NaderSari Kayyali is a mechanical engineer and the Microgrids Manager at Microgrids Chelsea and Chinatown Power.The technology around clean electric generation—solar panels and battery storage—are experiencing a revolution. Just in the last decade alone, solar panels have dropped to a third of what they used to cost to manufacture. Battery storage has improved dramatically in terms of energy density, cost, and reliability. And so, a lot of places around the country are looking to these as solutions. Microgrids have been around for a while, they don't necessarily need to use clean technology but specifically clean microgrids are really catching on all around the country, and around the world.Sari Kayyali Microgrids Manager at the Green Justice CoalitionAlan Minsky is a lifelong activist, and Executive Director of Progressive Democrats of America. Alan has worked as a progressive journalist for the past two decades, he was Program Director at KPFK Los Angeles from 2009-2018, and he has coordinated Pacifica Radio's national coverage of elections. He is the creator and producer of the political podcasts for The Nation and Jacobin, as well as a contributor to Common Dreams and Truthdig.There's a whole bunch of elements that the progressive movement hasn't been that attentive to. Including things like industrial production and the transformation it requires between business and government to transform American society, so that it's operating on clean energy, so that its industrial manufacturing doesn't have breaks in supply chains… So I got involved with a lot of projects that aren't that common for progressives to be involved in.Alan Minsky, Executive Director of Progressive Democrats of AmericaIn Case You Haven't Heard with Francesco DeSantis1. CNBC reports that the FTC is mulling a proposal to bar Meta (formerly Facebook) from monetizing the data of minors. This follows the agency's allegation that the company violated a 2020 privacy order. The FTC quoted an independent assessor who found “several gaps and weaknesses in Facebook's privacy program” that posed “substantial risks to the public.” Hopefully, this action will put other tech companies on notice regarding monetization of children's data.2. Dr. Steve Feldman, a Jewish dermatologist, is being penalized by the state of Arkansas for his refusal to sign a loyalty pledge to the state of Israel, the Arkansas Times reports. After giving a lecture to medical students in Little Rock, he was prompted to check a box agreeing not to boycott Israel, which he refused to do. As a result, the state is withholding his payment for the lecture. The Arkansas Times also refused to sign the pledge. Feldman said “What's nuts is they're asking a newspaper to say they won't boycott Israel, they're asking Americans who have a conscience, who know Israel is keeping Palestinians from their homes.” The ultra-conservative Supreme Court declined to hear the newspaper's legal challenge to the state law, and therefore it is still in place.3. In Rochester, New York, Coca-Cola is building a new facility. The company predicts this development will yield 250 new jobs. However, the Rochester Beacon has broken down the corporate welfare the conglomerate stands to receive in exchange: $41 million in state and local subsidies, or about $164,000 for each job created.4. A stunning expose in the Guardian shines a light on the beef industry, and specifically, their “messaging machine.” “The beef industry has developed a ‘Digital Command Center” that tracks media outlets and social media for more than 200 beef-related topics” Based in Denver, Colorado, the project which “looks like a military operation” is staffed 24/7 with personnel redundancies to “make sure someone's always watching.”5. In another law enforcement bombshell, longtime LAPD SWAT officer, Sgt. Timothy Colomey, has blown the whistle on the reality of the elite unit. According to Sgt. Colomey, LAPD SWAT is controlled by a violent inner circle known as the “SWAT Mafia” which has perpetuated itself using “excessive force...insubordination, sabotage and cover-ups.” Colomey has put his allegations into a detailed new deposition, available at the LA Times.6. The Department of Education Office for Civil Rights has officially opened an investigation into charges that the George Washington University discriminated against Palestinian students, according to the GW Hatchet. Palestine Legal, which filed the complaint on behalf of three GW students, responded to the news by writing “This is an important step that shows the Office of Civil Rights is taking anti-Palestinian discrimination seriously.” Radhika Sainath, a senior staff attorney at Palestine Legal added “Even if pro-Israel groups don't like it and complain, the law is clear – Palestinian students are entitled to the same educational opportunities and services as other students.”7. In other Palestine news Rep. Rashida Tlaib held an event commemorating the Nakba – literally the catastrophe – of May 15th, 1948 when 700,000 Palestinians were expelled or fled from their homeland. This event was originally slated to be held at the Capitol Visitors Center, but Speaker McCarthy blocked the ceremony, per CNN. Tlaib responded with a statement, saying, “Speaker McCarthy wants to rewrite history and erase the existence and truth of the Palestinian people, but he has failed to do so.” Finally, Bernie Sanders stepped in and facilitated the event in the Senate HELP Committee hearing room.8. AL.com reports that the Democratic Party of Alabama has abolished the DNC-mandated minority caucuses for youth, LGBTQ, and disabled Democrats. Until now, “those caucuses had the power to nominate at-large members to ensure representation proportionate to Alabama Democratic voters.” State party boss Joe Reed had long opposed theses caucuses, which dilute the influence of the state's Black caucus on the executive committee. Former Senator Doug Jones, the only Democratic Senator in Alabama since 1997, is quoted saying “What the leadership of the Alabama Democratic Party did — was to essentially say that we don't represent the Democratic electorate in Alabama anymore.”9. Kimberly Gardner, St. Louis's elected prosecutor, is being forced to resign from her position under threat from the Missouri state government, per the Missouri Independent. Gardner, a reformist prosecutor, has drawn ire from conservatives and the police union in St. Louis since her tenure began; this came to a head when the Republican legislature threatened a state takeover of her office. In her resignation letter, Gardner wrote “I can neither enable nor allow the outright disenfranchisement of the people of the City of St. Louis.”10. The International Committee of the Democratic Socialists of America announced on Twitter that the Washington DC Council has passed a unanimous resolution urging President Biden to “dismantle the US blockade” and remove Cuba from the State Sponsor of Terrorism list. Get full access to Ralph Nader Radio Hour at www.ralphnaderradiohour.com/subscribe

The Future Normal: How We Will Live, Work and Thrive in the Next Decade by Rohit Bhargava and Henry Coutinho-Mason About the Book: This is a handbook for visionaries. Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company. From donning full-body haptic suits to sampling cultivated meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world. Now for the first time, they are teaming up to share a uniquely eye-opening vision of the future unlike any other. Across thirty fast-moving chapters, The Future Normal spotlights dozens of ideas and instigators who are changing the world. From biophilic skyscrapers to generative AI, these stories offer an optimistic yet deeply human view of the next decade. Along the way, they also tackle some of the biggest ethical and societal questions raised by all this progress. In this book, you'll read about the ideas and instigators that are bringing about new ways to satisfy our fundamental needs and wants, changing not just their industries but also transforming our wider culture and society. These are the stories of the future normal, and they are coming sooner than you think. For anyone looking to get ready, this book will empower you to seize the opportunities that lie ahead in this crucial decade. About the Author: Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world.  He is the 3-time WSJ bestselling author of nine books on marketing, innovation, diversity, and trends including his #1 bestseller Non-Obvious Megatrends. Rohit has been invited to keynote events in 32 countries around the world.  His insights have been used by the World Bank, NASA, Intel, Disney, Colgate, Coca-Cola, Under Armour, American Express, and hundreds of other organizations to win the future.  Earlier in his career Rohit spent 15 years in leadership roles at two renowned ad agencies: Leo Burnett and Ogilvy. And, interesting facts - He is a lifelong fan of anything having to do with the Olympics (he's been to five so far, was sad to miss Tokyo, but is really looking forward to Paris 2024!) and more significantly, he is now a member of a VERY exclusive club – The Marketing Book Podcast 7-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/future-normal-rohit-bhargava

Today's episode features a special guest, Mark Schaefer, a globally-recognized keynote speaker, futurist, business consultant, and author. Mark and Sarah delve into the significance of community in today's world and its role in humane marketing. They explore the difference between a community and an audience, the importance of letting go of control as a community builder, the struggles of building a community, and the potential synergy between AI and human communities. They also discuss effective strategies for attracting new members, common mistakes made by community builders and how AI fits into the picture of community. As entrepreneurs, understanding the essence of community building and the benefits it offers can help us create meaningful connections and grow our businesses sustainably. He studied under Peter Drucker for three years and has advanced degrees in marketing and organizational development. Mark holds seven patents and is a faculty member of the graduate studies program at Rutgers University. His blog and podcast -- The Marketing Companion -- are at the top of the charts in the marketing field. Customized for every audience, Mark's inspiring and memorable programs specialize in marketing and strategies for digital marketing, social media, and personal branding. His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK Government. Mark is the bestselling author of 10 path-finding books including the first book ever written on influence marketing. Mark's books are used as textbooks at more than 50 universities, have been translated into 15 languages, and can be found in more than 750 libraries worldwide. In this episode, Mark and I discuss: Why community is more important now then ever before The difference between a community and an audience The role of the ego for community builders The struggles of building a community AI and human communities: can they work together? And much more [00:00:00] Sarah: Hello, humane marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non-pushy. [00:00:23] I'm Sarah z Croce, your hippie turn business coach for quietly rebellious entrepreneurs and marketing impact pioneer. Mama Bear of the Humane Marketing Circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like-minded, quietly rebellious entrepreneurs who discuss with transparency what. [00:00:52] Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like-minded entrepreneurs from all over the world who come together once per month in a Zoom circle workshop to hold each other accountable and build their business in a. [00:01:15] Sustainable way we share with transparency and vulnerability, what works for us and what doesn't work, so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane.marketing/circle, and if you prefer one-on-one support from me. [00:01:37] My humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big. Idea like writing a book. I'd love to share my brain and my heart with you together with my almost 15 years business experience and help you grow a sustainable business that is joyful and sustainable. [00:01:58] If you love this podcast, [00:02:00] wait until I show you my mama bear qualities as my one-on-one client can find out more at humane.marketing/coaching. And finally, if you are a Marketing Impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my website@humane.marketing. [00:02:30] Hello friends. Welcome back. We arrived once again at the seventh P of the Humane Marketing Mandala. Today's conversation fits under the P of. Partnership. If you are a regular here, you know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. And if this is your first time here, you probably don't know what I'm talking about, but you can download your one page marketing plan that comes with [00:03:00] the seven Ps of Humane marketing@humane.marketing slash one page. [00:03:06] The number one and the word page, and this truly is a completely different version of the seven Ps of marketing that starts with yourself. It comes with seven email prompts to really help you reflect on these different Ps. And so, like I said, today's. Conversation fits under the seventh p the P of partnership, and clearly that's a new P that I added. [00:03:32] It didn't exist in the original sixties version of the seven Ps of marketing. In today's episode, I'm joined by my colleague and fellow marketer, mark Schaffer. Mark is a returning guest as I've spoken to him twice before, since we're fellow introverts. And so he came once to speak on my. Previous podcasts, the one, two podcasts before. [00:03:58] So not the [00:04:00] gentle marketing podcasts, but the one before that, and where I was mainly talking to introverts. I'll dig out the episode. Link so you can go listen to that. So mark spoke to me about being an introvert in business and marketing, and then I had him come back also to talk about his book Marketing Rebellion which actually came out just before. [00:04:22] Weeks before marketing like we're human, which was then called the Gentle Marketing Revolution. So clearly we're kindred spirits, not just personality wise, but also otherwise how we think. Again, we didn't talk about this, but he came out with Marketing Rebellion and for me it was marketing Revolution. [00:04:45] So I'll tell you a bit more about Mark in just a moment, but. Since today's topic is all about community, I want to take a moment to tell you about our community, the Humane Marketing Circle, and what we've been up to in the last [00:05:00] few weeks and months. So the Humane Marketing Circle is a growing community for quietly rebellious entrepreneurs. [00:05:08] Here's the theme again, with the rebellion or the revolution. So we're a community for quietly rebellious entrepreneurs who are ready for something different, something fresh and new, a new way of marketing, and a new way of business building, and also a new way of being in community. We now have. Four monthly gatherings, two meetups in which we discuss marketing, one 90 minute business or marketing related workshop with an expert or someone from the community. [00:05:40] So I always try to find experts within the community because we're all experts. And then every now and then if I don't find someone in the community, I'll go and look outside. We're also starting this month with an. Extra call we, that we call net weaving, so it's not networking, but [00:06:00] net weaving which we focus on, in which we focus on forming friendships between members that then lead to new business op. [00:06:08] Opportunities, collaborations, referrals, et cetera. But the main focus is to be human in these net weaving calls. Really just let go of the mask and show up as humans in our comfy clothes and on our couches and sofas, and just build friendships that then eventually lead to new business opportunities. [00:06:31] Here's how our community meetups work. So those are the two regular monthly meetings that we have. One of them I lead and one of them is led by one of our three community ambassadors. In the first half of the call, members bring their questions and we have a conversation about what. It works for us in marketing. [00:06:54] For example, one of the last calls we talked about AI and we share [00:07:00] tools and discussed benefits, dangers, overall ethical questions. We also, just on the last call, we talked about the gentle sales path and what members are doing in terms of bringing new people into their gentle sales paths. And so we take turns, we raise our hands and take turns and everybody. [00:07:19] Is really a leader in the, in their chair, and they get to learn from others and also share. And in the second half of the call, we go into breakout rooms and we have a more intimate conversation with other heart-centered entrepreneurs, which is super valuable because we don't often get this, you know, brainstorming and kind of feedback from other entrepreneurs. [00:07:46] And for example, this month our topic is the P of people. So I always bring a question for the breakout rooms and We discussed, for example a limiting belief that holds our people back. So [00:08:00] what's a limiting belief that holds our clients back? And then we took turns in sharing that in the small breakout room. [00:08:07] So that's the format. Of our meetups. Then we've also successfully transitioned to our new community platform on Kajabi, and I have to say I'm super pleased with it. It's such a lot of fun. We had our first live call directly. In our live room, in the community, so not on Zoom but directly within the Cajabi community, which makes it really safe and it feels like you're really unique to us. [00:08:37] So rather than being on Zoom, which we kind of all use, but it, it has become this tool where. We somehow we show up in our business mindset where if we're all of a sudden in our own platform and we have a call, and it just really felt like, oh, this is, this is our [00:09:00] home. We're hanging out in our home. [00:09:01] And that's what members also mentioned. There's still a few bugs that were working out, but All in all, we love this new community platform on Kajabi, and we're just truly embracing it. And then, as I said, Eddie, our community facilitator will lead his first NetWeaving call really a, a fun call to foster friendships between members that then lead to business opportunities. [00:09:27] I'm super excited to have him on board. It's interesting because Mark, you'll hear him say in. In our podcast episode, you'll hear him say that it's good to hire the youngest member you can find, or the, the youngest person you can find. And so that's exactly what I did with Eddie. He's a millennial probably even. [00:09:48] Younger than millennial. Millennials are now kind of like, oh, they're, you know, they aged as well. So he's, he's 27 and he just brings such a new perspective, such a [00:10:00] different way of being in community, which yeah, which we all love. So it's been great. So I created a, a special may coupon code for you if you'd like to join us now and save 15% on your monthly membership rate for as long as you stay. [00:10:16] So if you feel like now's the time, you can use the coupon code may gift. So, m. A Y G I F T on the checkout page by going to humane.marketing/circle. And this code is valid until May 31st, 2023. So with that, let's go back to our conversation with Mark. About communities. But first, let me tell you a bit about Mark. [00:10:46] So Mark Schaefer is a globally recognized keynote speaker, futurist, business consultant, and author. His clients range from successful startups to global brands such as Adidas, Johnson and Johnson, [00:11:00] Dell, Pfizer, the US Air Force, and the UK government. Mark is the bestselling author of 10 pathfinding books, including the first book ever written on influence marketing. [00:11:11] Mark's books are used as textbooks at more than 50 universities have been translated into 15 languages and can be found in more than 250 libraries worldwide. In today's episode we talked about why community is more important now than ever before. The difference between a community and an audience. [00:11:34] The role of the ego for community builders, the struggles of building a community, how hard it is really to get people together and host the space. And finally we also talk about AI and the role of AI in human communities and how they can work together, cuz that's actually the third part of Mark's new book, belonging to the Brand.[00:12:00] [00:12:00] Let's dive in with Mark. [00:12:34] Court. Good to see you, mark. I, I just said, let's just hit record because we're already sharing all, all this, this good stuff. So we are, we are excited to have you back on the show here. Really looking forward to talking to you about community. Your latest book has a lot of bookmarks already. [00:12:57] Definitely excited. Belonging to the [00:13:00] brand by community is the last great marketing strategy. So let's dive right into it. Most people on, on my show already know who you are. So I'm not gonna go into tell me who Mark Schaffer is and all of that stuff. Why is community so essential and why now? [00:13:18] Mark: I think that's, that's the question is, is, is why now? [00:13:22] Because community has, has always been essential. There's a great quote in the book. From a, there's a great marketer. He was with Coca-Cola, he was with Airbnb, Jonathan Milton Hall, and Jonathan said, look, when our ancestors were gathering around the fire, it, it wa it, it was to create this sense of belonging. [00:13:44] We've always longed to belong a lot of the social structures in our world today. You know, have, have just collapsed, especially here in America. A lot of the ways we used to gather and, and find that community are gone. A lot of that [00:14:00] was made a lot worse during the pandemic. Now I wanna go back a step and assure people this isn't like a touchy-feely, fluffy book about, you know, You know why we should all be in a community. [00:14:14] This is a business book with, I think, a very strong business case of why businesses should view community as part of their marketing strategy. Community isn't new from the first days of the internet. Businesses tried to create communities. Most of them failed because they were set out to like sell more stuff. [00:14:39] People don't really want to gather to buy more stuff, so they didn't really work. Most of the communities today, about 70% of the communities that actually work today for businesses are focused on transactions, customer self-service, which is fine, but the point of my book is that. [00:15:00] The, the purpose of branding is to create this emotional connection with our customers. [00:15:05] A feeling, a meaning that keeps them connected to us. And there's no more powerful way to do that than community. And I show a lot of data. I have a lot of case studies in the book that kind of prove this while we're focused on. You know, customer self-service, which is what most communities look at, look at today. [00:15:28] We're missing bigger opportunities like collaborate, collaboration, co-creation, customer advocacy, sharing information quickly. These are all massive benefits that are going away in other marketing channels. So number one. This is a business book about marketing that works. But I also point out this is marketing that heals, which is a unique aspect of this idea. [00:15:57] Mm-hmm. Because as we talked about, we've got [00:16:00] this mental health crisis going. Everywhere in the world. I don't know what it's like for you in Switzerland, but here it's in the news every day, especially with our young people today. And so we're longing to belong. We need to belong. And if businesses would look at really effective communities from the brand marketing lens, it not only works, but it can actually have a very positive impact on our customers and even the world. [00:16:31] Yeah. [00:16:32] Sarah: And it's so interesting because in our pre-recording talk, we, we discussed, You know, I, I mentioned that I was gonna actually go all in and create a live event, and, and I mentioned that I have a place in Sicily, and you were like, oh, I like Sicily. And it reminded me of one of the stories in your book, and I think it's in the beginning of the book, where you talk about this store, this shop that I think it was actually led by a Sicilian, or [00:17:00] originally Sicilians, right? [00:17:02] Yeah. Mm-hmm. That, and they still have this. Shop. Yeah. So tell us the story about, because it it, and I tell you what I told my husband and, and really that's still the feeling that we get in Sicily. Like it really is still like that. Yeah. So tell us that story. Well, we don't [00:17:19] Mark: have that. It's, we don't have that feeling in a, in America or most places, so, yeah. [00:17:23] So. You know, when when I was a little boy, it was always a special occasion when my grandfather brought something back from, he, he would call it the Italian store. And so I, I got to go back. This store has still been there since 1903. Three brothers. Came to Pittsburgh, Pennsylvania, and they started making pasta, handmade pasta, and now they, it's still in the same family. [00:17:53] Mm-hmm. And the family members make a point to be there in the store, you know, interacting with [00:18:00] customers. Mm-hmm. If you, if there's any, they, they also do like a lot of Shipping and stuff of their specialty products. And if there's ever a problem, I mean, one of, one of those family members is paying attention to it. [00:18:12] You know themselves, well, I, I, I was away from this store for like 40 years, came back, visited Pittsburgh and I, I went to this, this area. Which used to be like a, a, just like a warehouse area, you know, really kind of busy and, you know, dirty Now it's a, it's a big tourist area. Mm-hmm. And the store is still there. [00:18:34] Same old wooden floors. This, all the signs are handwritten all over the stores and, And you know, I walk in and they've got this huge class case with 400 different kinds of cheese, just magnificent and smoked sausages and all these things that they're bringing in from Italy and, and you know, most, mostly Italy, but some other parts of the world. [00:18:58] And I go there and [00:19:00] the people at the counter. Know the customers and they're asking about their, their family and their husbands. And, and one lady was there and her husband had had a health problem and the lady said, well, we just got his favorite kind of cheese. Let me wrap that up. Take it home to him, you know, that maybe this will make him feel better. [00:19:20] And then the lady looked over to the corner and there's some, some of her friends sitting there, she went over to talk to them. And I just felt so sad. Because I've never experienced this. Hmm. And I'm just one generational away, right from this is how all business was done. And I just longed to, to, to walk in a place where people would know me and connect with me and to me. [00:19:49] Shopping is just anxiety. I, I, I don't even, I don't want to go anyplace. Right. You know, it's just a process for me of being overwhelmed and disappointed. So I'm, you know, that's [00:19:59] Sarah: [00:20:00] the introvert in us, right? We're [00:20:01] Mark: like, no, thanks. Yeah. You and I, you and I had a special show on that a few years ago. Yeah. Right. [00:20:06] Yeah. Yeah. After I shop, I just wanna go home and crawl under a blanket. Oh yeah. So so, so it, it's this idea of. We've always had this inside of us. This it's, it's in our D n A, it's this tribal sort of thing is on a deep psychological and sociological level. We have got to belong. And Sarah, this was one of the elements in my life that. [00:20:35] Provoked me that drove me to write this book. A few years ago, there was a headline in the New York Times that said The Loneliest Generation. Mm-hmm. And was referring to Gen Z. And it just, it just broke my heart how our children and these teenagers, they're just suffering. Suffering. They're so isolated and lonely and depressed. [00:20:59] And[00:21:00] as I said, look You know, this is a business book, but it's also a way I think we can at least. Be aware of these issues in our world and think about how this can have a positive impact on, on, you know, everybody today, not just young people. Young people. They're finding their own communities. I talk about this at the end of the book. [00:21:22] You know, they're, they're, they're moving into their own communities and to the extent that. Companies, and not just companies. Why I say companies. It could be a nonprofit, it could be a university, you know, it could be, you know, whatever. A, a un an insurance company, a symphony, whatever, a nonprofit the, I think the com, the, the organizations that are the most human, which I know is something close to your heart. [00:21:48] The companies and the organizations that are the most belonging. How, how would it look like in your. Company in your culture, in your marketing, if you thought we're gonna be [00:22:00] the most belonging company, it, it, it, it sort of, you know, presents an interesting idea of how you might approach marketing in a, in a different way. [00:22:11] Yeah, [00:22:11] Sarah: absolutely. So, and, and that story about this Italian shab, it's not just a beautiful story, but it's a, an excellent business case. Yeah. Cause. You know, how hard is it for a small shop like that to survive and them still existing after 40 years? Well, It has to have to do [00:22:30] Mark: something. Community. It's, it's been well, they've been there since 1903. [00:22:36] Oh, yeah. Yeah. Not just, I was Generat four. Yeah. It had been 40 years since I had been there. Right. Yeah. But it's it's the same store. Yeah. They, they, yeah. It's, it's bigger now, but yeah. It's the same, it's the same store. [00:22:50] Sarah: Yeah. No, absolutely. I, I have a feeling like reading the book and I so resonate with this. [00:22:58] Because just like [00:23:00] anything in marketing marketer, marketers have a tendency to grab the latest Conta concept. So let's just say, okay, mark Schaffer, yay. He writes about communities, right? Yeah. And six months later, that's the latest marketing thing, right? It's like, just like we did with authenticity, just like we did with vulnerability, marketers are really good at jumping on these words and then abusing the crap out of them. [00:23:30] Yeah. And so what I really liked about your book, and you mentioned it several times, is this concept of letting go of control that. You cannot control a community growth. You cannot Yeah. You know, somehow market or Yeah. Kind of manipulate a community. Yeah. Yeah. So, yeah, talk to us about that. [00:23:56] Mark: Well, that's probably something you've learned [00:24:00] firsthand in your community, but, you know, give you a story that so when I started my community, I have a community On Discord, which I didn't really wanna be on Discord, but my community said, we wanna be on Discord. [00:24:12] So I'm giving up control. So here we are in Discord, thought, well, this is a community. This is a community that, you know, I kind of brought these people together and they're interested in the future of marketing. So they're probably interested in things I'm talking about, like personal branding and being a professional speaker and writing books. [00:24:34] So I created. My own little chat rooms thinking, oh, this is where we're gonna have interesting dialogue about these subjects. Now those rooms are the emptiest rooms on the whole site because they, they didn't wanna go there. They took it in completely different direction. They said, look, we wanna talk about the metaverse, we wanna talk about web three. [00:24:58] We wanna talk about chat, [00:25:00] G P T and artificial intelligence, and. They were right. We need to be talking about those things, right? They've taken me a whole new direction. It's, but that community has become my university. I'm learning from them. Almost every blog, post, podcast or speech I give the, a lot of the information and stories are coming out of that community, right? [00:25:24] So they're keeping me relevant because they're spread out all over the world. You know, teaching me what they're seeing is, is, is going on out there. [00:25:33] Sarah: Yeah. Yeah. So, so that, that letting go of the control and, and almost like letting the community taking over that is Yeah. That is so big and it's, it's so, I think against what a lot of us business owners or marketers have learned where we, and I, and I also. [00:25:54] Remember you or mentioning that a community is definitely not an audience, [00:26:00] right? That distinction is so essential and yet, We see probably 90% of the people using the words interchangeably. They call a community, they, they say they have a community where they actually just have a free Facebook group where they sell their [00:26:16] Mark: programs. [00:26:17] Yeah. And I think the distinction is important because that's where the real power is. Right? You know, when people have an audience, And they say, this is my community. I say, well, the do do the people in the AU in your audience, do they know each other? Do they connect to each other? And the answer is no, cuz they're an audience. [00:26:37] Now I'm not. I mean, an audience is really important. I mean, I have an audience, right? And those are the people who buy things from me. So, I mean, audience is great, but. When people know each other and they build relationships, connections, and they collaborate and they do things together in new ways, that goodwill and [00:27:00] that emotion transfers to the brand. [00:27:04] This is one of the profound lessons I think in the book. I mean, I did a deep dig, deep dive on a lot of the psychology of community, the sociology of community, and almost suggests that, and this is hence at your point, that leadership in a community is like upside down compared to traditional marketing. [00:27:27] Yeah. You know leadership. And so instead of building the connection between the brand, And our audience. It's about building the connection between the audience members to create this community, because if you do that, it creates this layer of emotional switching costs. Mm-hmm. Like, these are my friends, this is my community. [00:27:49] I can never leave this brand cuz I never wanna leave this community. Right. So it, it, it, there's a lot of. Non-intuitive things about [00:28:00] community success That, that I'm, I'm learning firsthand. Yeah. [00:28:03] Sarah: And, and that's where I think you brought in the live event. And that's when I'm like, I. I'm a hundred percent convinced because I've been, you know, I had my community probably two, three years now, and I, what I've been learning is that there's a lot of unlearning first of all for the leader of the community, but then also for members of the community because I feel like as marketers we have kind of brainwashed. [00:28:34] Clients and customers into these membership site type things where people just come to consume content rather than to actually show up and Yeah. You know, express themselves and say, this is what works for me, what works for you, and collaborating, and so I've been kind of like, Yeah. Empower, giving power back to the people and saying, no, I [00:29:00] want you to show [00:29:01] Mark: up. [00:29:01] Yeah, that's a, that's, that's a really, really good point. You know, I, I had this conversation with a friend of mine last week. He has, has a community, but it's really an audience. Because it's, it's the, you know, he's, he's like creating content and it's premium content that you only get if you're in this community. [00:29:24] Right. And it, it, there's not really a lot of focus. I mean, that's a [00:29:28] Sarah: membership site. Yeah, it is. I think that type, yeah, that those three words, they're kind of like Yeah. Creating, yeah. [00:29:35] Mark: It's a membership site. Mm-hmm. You know, in my community. It is, it's free, it's open it, you know, it's, it's, it's like, you know, everybody is welcome to, to come in and give it a try. [00:29:47] You know, I, I do have like a, like a v i p section where it's like a small amount of money every year. And then, you know, we get, we have meetings with like legendary, legendary marketing people [00:30:00] and And that's a lot of fun. But I mean, at least 90% of the community is just there. It's free and we're just helping each other and it's very generous and very kind. [00:30:10] And you know, I made so many new friends and no many new connections. And of course, as I said, it's just become my number one place to, to learn about what's, what's new. I mean, I was really early. In the in the AI generated content around art, like mid journey and I mean, it was like people in my community said, have you seen this? [00:30:35] Get a membership, try this thing. And it was just like, oh my gosh. I mean this, like my, my jaw just dropped on the table. It was so unbelievable. And that, you know, I was early on chat G p t again because my community's like pulling me into these things, right? And, and, and I think that's a big part of being relevant today, not necessarily being an expert. [00:30:58] In everything, [00:31:00] but knowing enough to at least ask the right questions about everything. Just, you know, dabbling in the metaverse and web three and all these new things, and that the community's helping me remain relevant. What, what a gift is that? Now think about what that means to a big brand. Yeah. Is, is, is, you know Sarah, I saw this amazing quote. [00:31:21] Oh, I, I, I got hung on this. It was probably four years ago now. There's a quote by the C m O of Pepsi and he said the days of the big brand are over the big brand campaign. Campfires. Bonfires are over. And today it's about. Being relevant in cultural moments. And I thought that is fascinating, but what does that really mean? [00:31:54] How does that show up? And if you watch what some of these brands are doing now, they like, if there's like a [00:32:00] big award show like the Grammys or the Emmys or the Oscars and or, or there's like big festivals. One of the things Pepsi did for example, was there was some big like cultural festival. In, in New York and they created a soft drink, especially for this festival. [00:32:22] It tasted like zindel or something, right? I mean, I can't imagine how bizarre that would be, but it was a in a pink can. But you know, if, if you play this out, how can you be? What would be the platform to be relevant in these cultural moments? What would be more powerful than a community that's taking you into these moments? [00:32:45] Mm-hmm. Exposing you to these moments. Yeah. And, and I, I, so I think big company, small company solopreneur it, it, it, it's something that must be considered really for any kind of business right now. [00:33:00] Yeah, [00:33:00] Sarah: I absolutely agree. And, and, and I think one y you did say, okay, this is a business book, but business is so human today to come back to my favorite topic and, and yeah. [00:33:12] And so those are those humanizing moments, right? It's like, we're not, and that's why the. Let me build a community so that I can sell more stuff. Doesn't work, because that's not why humans gather. They don't, right. They don't come into a community to buy more. And so I think brands need to be super careful with that, you know, thing they, they can go completely wrong if they start selling into the community. [00:33:41] Mark: Yeah. That, that's the number one. Right. Reason why communities. Fail Yeah. Is because they say, okay, well, we'll start a community, but you know, this is gonna help us meet our, our quarterly sales numbers. And, you know, a company has to do that. I've, I've been in that world for a long time, but that's, that's gonna [00:34:00] drive your community away. [00:34:01] And it, you know, I, I think one of the gifts of this book, I hope people see this as a gift, is in chapter 10, I look at measurement. In an entirely new way. I mean, community and measurement. This has been just a, a thorn in the side of communities forever and. I give a case study in the book about these big sports drink brands, Gatorade versus Powerade, and I show the power of brand marketing where you sponsor events and you're, you know, you get connected to cultural moments and you know, maybe you sponsor the World Cup. [00:34:44] Well, okay, so if you sponsor the World Cup and your brand is everywhere. Does that sell more products? Yes. Can we measure that? No, [00:35:00] probably not. So I make this distinction between brand marketing and direct marketing. And what I'm showing is that almost every community is trying to manage it and measure it like direct marketing. [00:35:16] But if you do that, you, you miss the whole thing about trust. And loyalty and emotion and love and co-creation, collaboration and advocacy, you're missing the main event. Mm-hmm. And so you, if, if, if the community reports to the marketing department, which understands what brand marketing is, we kind of take that pressure off and, and we look at other measures. [00:35:43] That may not necessarily be directly tied to the bottom line, but we know it's a leading indicator of, of the bottom line. One of the biggest communities in the whole world is Sephora. Now Sephora is a cosmetics company. Do you have [00:36:00] Sephora over there? And We do. Yeah. They're, they're, they're based in Europe, I think. [00:36:03] Yeah. And they're French, right? I think maybe French. Yeah. They've got brick and mortar stores. In, in many, many countries, every major city in America has just a forest store, but 80% of their sales come from their online community. And their number one measure in their community is engagement because they see engagement as the leading indicator to to sales. [00:36:34] Mm-hmm. So it's, again, this goes back to what we were talking about earlier. It's like, This turns the traditional marketing mindset kind of upside down. But this, I think this is where the world needs to go. I think 20 years from now, maybe 30 years from now, we're, we're gonna, the, the young people leading businesses today are already moving this direction. [00:36:59] They're [00:37:00] already moving to community. 85% of startups today are leading with community as they're. Main marketing idea. 30 years from now, the world's gonna look back at the period we're in now. And we're gonna say, remember those days we used to spam people. We used to interrupt people, intercept people. We used to bother them. [00:37:22] We used to fill their mailboxes with all this direct mail that wasn't even relevant to them anymore. What were we thinking? Okay. I'm so happy we read Mark's book 30 years ago. [00:37:36] Sarah: No, I, I have to say, like, I, I really feel like you pivoted or you kind of. Created this new path with Marketing Rebellion already. [00:37:46] Yes, exactly. Right. And now this is like, you know, for whoever is ready for the next. Paradigm, basically. I'm, I'm glad you picked up. I'm so glad to have you kind of, you know, forged this [00:38:00] path for people like myself, because that is the, I wanna cry, like, this is the biggest pushback I always got is like, you can't measure it. [00:38:08] You can't measure humane marketing. Yeah. And I felt like saying, so what? You know? Yeah. Right. This is the only way we gotta go. Yeah. And, and so now to say, well then if you don't listen to me, listen to Mark [00:38:21] Mark: Schaffer. Right? Yeah. I mean, it is, it is. And look, I'm like, I'm a measurement junkie. You know, I've, a lot of people don't know this about me, but I actually have the, the equivalent of a master's degree in statistics. [00:38:33] So, I mean, I'm all about the numbers. But you know, there was a very powerful quote from Marketing Rebellion that I actually repeated in, in the new book, and it's this idea. That you can either keep, keep pace with the, with the pulse of our culture, or you can measure, you probably can't do both. I mean, I, I, I, I think Sarah, there, there's [00:39:00] no business leader. [00:39:01] Anywhere right now that can't be feeling a little overwhelmed by the by the amount and velocity of change. Mm-hmm. And so, you know, you, you've got to, to, you've gotta make that leap at some point to say, We've gotta go to market a different way. We can't keep holding. It's, it's a sickness. It literally is a sickness that we're holding on to this scaffolding of the old ways, you know, our, our relationships with ad agencies and producing, you know, glamorous television commercials. [00:39:35] Cause you know, cuz we can win an award for this and, and, and, and it, it's hard. To change our, our, our, the culture of our company to start embracing these new things. I think every company today should be taking at least 10% of their marketing budget and experimenting maybe on things you can't measure. [00:39:58] You have no, have no hope of [00:40:00] measuring to move more toward this human-centered. View of, of marketing. Because just because you can't measure it doesn't mean you shouldn't do it. I mean, there's a lot of things we can't measure. We can't measure, you know, wind, we can't, me, well, we can measure, we can't measure love, right? [00:40:19] We can't measure love. We can't measure. How good we feel on a, on a sunny day. But that doesn't mean we shouldn't go to the beach, doesn't mean we shouldn't fall in love. We need to take advantage of those things. And there are many things in marketing today, you know, we are in the early days, in the early stages, and especially young people today have entirely different expectations and of, of what they want from businesses and what they want from marketing. [00:40:47] And we've gotta start moving that way now. Gen Z. They're not babies. We just had the first member of Gen Z become elected to the United States Congress. Mm-hmm. [00:41:00] They're consumers, right? In the next five years, they're gonna be our leaders, right? And our procurement managers. So, and, and, you know, great entrepreneurs. [00:41:10] So, I mean, we need, we need to wake up. We really do. Yeah. We need to get rid of this, these sick, these sick, antiquated practices and, and wake up to, to, to deliver. You know, we're gonna stop doing things that people hate. Just stop it and then double down. How do you feel? [00:41:29] Sarah: Yeah. How, how do you feel about, so these, you know, the marketers that are out there now in, in, let's say in bigger companies, but even entrepreneurs, like, besides you, you reading your book, how are they, how are we gonna get them up to speed with these skills? [00:41:48] Because unfortunately, Unless they have the luck to have you at their, at a lecture in their university, they're still being taught marketing from the sixties. Yeah. [00:42:00] It's, it's such a big mismatch. And, and I see that in, in the online marketing sphere as well. We're still being marketed to like 20 years ago with all the shaming and manipulating and [00:42:12] Mark: on the lot. [00:42:13] Yeah. Well, you know, it's interesting, Sarah, that a lot of the problem right now is actually even in the universities. I mean, the universities many universities are so far behind. Mm-hmm. You know, it, it, I, I think I. The slowest moving. Most bureaucratic organizations I've ever worked with are, are universities and these are the institutions sad that we're, that we're counting on to, to keep our, our students relevant. [00:42:42] And there's many young people coming outta universities that are, you know, connecting to me saying, I'm totally unprepared for the world. All this stuff I learned, nobody's even doing this stuff anymore. Yeah, so there's a lot of problems. There's a lot of issues. But here's the thing that gives me a lot of hope. [00:42:59] I. [00:43:00] First of all, there is change happening. Absolutely. Sarah. There have been people that have taken my Marketing rebellion book and said, this is the new framework. This is the way we're gonna go forward, not just small companies. There's a Fortune 100 company that, that contacted me and said, this is the way we need to go forward. [00:43:20] You know, how can you help us do this? So that's number one. Number two. I think the best leaders today, they wanna stay relevant. You know, to, if you are managing a brand, here is your mission. A brand is a never ending journey of relentless. Relevance, relevance, relevance, relevance, relevance to now, to this moment, to this year, to this culture. [00:43:49] That's it. That's your job. Yeah. And, and to be relevant, you, you, you, you, you've gotta move away from some of these things that people just see are [00:44:00] not relevant anymore. They don't even work anymore, right? So we've got to start reaching out. We've got to start experimenting. And I think what gives me hope is that, look, any, any. [00:44:12] Great professional today. They know this. They wanna be relevant, they wanna be relevant in their careers, they want their companies to be relevant and, and so I think my message is, is is gonna connect because it has to connect. [00:44:26] Sarah: Hmm. Yeah. I do feel also always come back to Covid, but I do feel like it has helped with human evolution and of consciousness and people like, you know, never. [00:44:41] Like before they, they're like, we're done with this spammy marketing stuff. Like the, the kind of, I call it the bullshit The word is escaping me, but, but like the trigger, you know, is likes meter. We know, we can tell that this is all fakes and that that's so, [00:45:00] so I do feel, yeah, there's this gap between consciousness that has risen and some of the, the marketing stuff that is just so outdated. [00:45:09] But yeah, like you, I totally believe in humanity and, and I be believe that people. Feel it, like you could just feel it that there's this craving for, for belonging and, and so [00:45:21] Mark: I'm just Yeah. Oh, that, I mean, you talk about measurement that is documented. I mean, it, it, it's, it's just coming at us in every, every day, in every way. [00:45:32] It's, it's all over the news here in America. And I mean, just like two weeks ago I saw this statistic that was just incredible that. Of the young people aged 18 to 24, 50 1% of them had sought medical treatment for a mental health issue. Hmm. The average for every other generation, including, you know, my generation is 24%. [00:45:59] [00:46:00] Wow. Yeah. For young people today, it's 51% and the average for every other generation is 24%. There's something really wrong here going on. Mm-hmm. And you know, look, my book is not Pollyannish saying, Hey, start a community and change the world. I'm saying, look, There's a, there's a real marketing urgency to consider new ideas like this. [00:46:26] And oh, by the way, it's, it's gonna do some, it's gonna do some good for the people in your community. [00:46:33] Sarah: Yeah. I, I really feel this more so than in other, in, in the other books that, that you come from this place of. Let go of the ego and tap into the love. That's there's some warmth, you know, even though it's a business book, I feel like there's some warmth reading this. [00:46:51] And then, yeah. And that's also the, the thing that we need. Now it's like, you know, how can you have a community that is Cold and [00:47:00] based on Eagle. Well that's not gonna work. So there definitely has to be yeah, the warmths as well. I wanna tap into also kind of the bridging it to the technology piece to, to wrap up, because it could almost be like a paradox, you know, it's like, wait, wait a minute, okay. [00:47:18] We have this problem with technology, young people, too much technology, and yet, You are talking about technology and AI and in web three in the last part of the book, so draws this picture, how do they fit together? [00:47:35] Mark: Well, first of all, thank you for reading all the way to the end of the book. [00:47:40] Sarah: That was a test, you [00:47:42] Mark: know? [00:47:42] And you know, I'll tell you some of the, some of the most interesting. Things I have in the book are at the end and, and I thought, gosh, maybe I should put this up more towards the beginning so people can make sure I make sure they see that well. So there are [00:48:00] two big issues I, I talk about at the end of the book, technological changes and sociological changes. [00:48:06] They kind of go together that. Are suggesting there are gonna be very new kinds of communities in the future, and businesses need to be waking up. Whether you have a community or you just want to tap into a community, a certain demographic of consumers, you've gotta be aware of what's going on. Number one, on the technology side. [00:48:31] We hear these mysterious words like Web three and NFTs and Metaverse, and the irony is there isn't really a good definition for any of those things. Maybe NFTs come, come closest, but you know, people have really wild, wide, varying ideas of what the Metaverse is gonna be or what Web three is going to be. [00:48:52] But when you cut through all the jargon, What you really end up with is new ways for [00:49:00] people to belong and especially young people today, are just surging into these areas. So we've gotta be aware of what's happening, what's going on there, how these communities are being created, and consider if that's one of the ways we need to be relevant. [00:49:18] On the sociological side, young people today, they want to be. Invisible. They don't wanna be found, they don't wanna be discovered. They don't wanna be criticized and bullied and and marketed to. So today, much of our marketing is dependent on social listening platforms that tap into Twitter and LinkedIn and Facebook. [00:49:45] Well, guess what? Young people today, they're not there. Mm-hmm. They're not there at all. It's amazing to me. Sometimes I do guest lectures at, you know, universities. Even like people in graduate school today, they're not [00:50:00] on LinkedIn. You know, it's, it's, it's crazy. So where are they? They're on Discord, they're on maybe they're on TikTok. [00:50:10] They're on you know, communities in the Metaverse, they're on Fortnite, they're on Twitch. Guess what? Social listening platforms aren't there. The, you know, millions and millions of people are having brand conversations in places we can't see, right? So, Just like you mentioned, marketing Rebellion was a bit of a wake up call. [00:50:34] I think this book, you know, part of it is a solution and part of it is a. You know, knock on the head as well to say the world is changing in rapid and unexpected ways, and we don't have all the answers right now, but be aware of what is going on. And, and like I said, gen Z, they're not babies. They're consumers, right? [00:50:56] With growing, growing, you know, [00:51:00] economic power. So this, this is not something to put off and we really need to think about this now. Yeah. [00:51:07] Sarah: Yeah. And, and, and I do also see this theme of letting go of control, right? The, the Gen Z doesn't want control, and so they want this connections of trust with the, with the not Bitcoin. [00:51:21] The other one. The, the NFTs blockchain. Yeah, the blockchain, you know, kind of like, okay, I can trust this connection because it's decentralized and, and so all of these topics that for us right now, I. They've most markers I would assume kind of sounds like Chinese. And so they have to, really, what you're saying is basically almost, you have to have one person per department stay on top of the new stuff, right? [00:51:51] It's like, yeah, yeah. [00:51:52] Mark: Go. Yeah. I, I, I, I think, you know, if you've got that kind of luxury, I mean, Sarah Wilson is someone I feature in my book. [00:52:00] She is former Facebook, former Instagram writes for Harvard Business Review, sort of looking at Gen Z culture and Zen Gen Z marketing strategies and, and she says rather boldly in the book, she said, I think it's time I. [00:52:16] Just to find the youngest person in your marketing department and say, pay attention to this because I don't understand it. [00:52:23] Sarah: Yeah. I saw that quote and I was like, lucky me. I have two sons, 16 and 19. They tell [00:52:29] Mark: me all the insights. Well, yeah. I, I, I, I mentor my, my kids are grown, but I mentor young kids. Yeah. [00:52:36] And I mean, I'm always asking them, what are you doing? What are you seeing? Exactly. Let me, Let me watch you play Roblox. Why did you do that? Yeah. Yeah. Why did you buy that? [00:52:47] Sarah: Yeah. And all the ad blockers, just like you said, right? It's like everywhere. Yeah. [00:52:51] Mark: I wanna, I, I gotta watch my, my kids I mentor play Fortnite cuz I die every time I can't. [00:52:57] It's like, what's the use? I die [00:53:00] immediately, which makes them laugh, but, you know, so I've gotta watch them. I gotta watch them do it. Yeah. [00:53:06] Sarah: Yeah. Wonderful. Well, I really appreciated this time with you, mark. I, I'm totally with you. Community is, is the way to go and I think we have a lot to learn from the communities, especially the marketers who think, you know, you just throw up a website and a pay button and then there you go. [00:53:26] You have your community. I think it's time to step back and come. Yeah. Step back from the ego and come with this humble learner approach to say, okay, what can I learn from this community? Yeah. That's the way I look at it. And it sounds like you do too. [00:53:42] Mark: Absolutely. Yeah. Well, thank you so much, Sarah. It's always delight. [00:53:46] Yeah, likewise talking to you. It's nice to find such a, I, I think we're of one mind and one heart when it comes to marketing, so it's for sure good to find. It's good to find an ally out there. [00:53:58] Sarah: Thank you. Thank you. Do you [00:54:00] mention the names of your books again and your website so people can [00:54:03] Mark: find Yeah. [00:54:03] The books we talked about today are marketing Rebellion. We didn't mention known, but you know, we, the book on personal branding I think is extremely relevant today. I think personal branding, when you get down to it can be. It's, it's everything in, in many ways when it comes to our careers and marketing. [00:54:23] And then my new book is called Belonging to the Brand. My Community is the Last Great Marketing Strategy and you can find my blog, my podcast, my books on my social media connections@businessesgrow.com. [00:54:39] Sarah: Wonderful. I always have one last question. Mark, what are you grateful for today or [00:54:43] Mark: this week? Right now. [00:54:46] Well, I'm grateful for so much. I'm grateful for, for my, for my health right now. I've, I've gone through a, a, a week of of of illness here and I'm I'm grateful for we talked a lot about community, but I'm also really grateful [00:55:00] for the, your audience, my audience, the out there that, that supports me in so many ways. [00:55:05] That's, that's just incredibly humbling just to be interested in my work and support my work. So I'm grateful for, for you and your listeners today. Thank you, [00:55:15] Sarah: mark. Always a pleasure to hang out. [00:55:18] Mark: Yeah. Thank you, Sarah. [00:55:27] Sarah: Whether you are a community member or are thinking about creating your own community, I hope you found this episode with Mark. Really, really helpful. I know I did find out more about Mark and his work@businessesgrow.com and check out my two favorite books from him, marketing Rebellion. And belonging to the brand. [00:55:49] You can find them on his website or directly at Amazon. And if you're looking for a community of like-minded humane marketers, then why not join us in the Humane Marketing Circle? [00:56:00] You can find out more at Humane. Dot Marketing slash circle. You find the show notes of this episode@humane.marketing slash H 1 64, and on this beautiful page, you'll also find a series of free offers, such as my Saturday newsletter, the Humane Business. [00:56:19] Manifesto and the free, gentle confidence mini course, as well as my two books, marketing like we're Human and selling like we're human. Thanks so much for listening and being part of a generation of marketers who cares for yourself, your clients, and the planet. We are change makers before we are marketers, so go be the change you want to see in the world. [00:56:43] Speak soon.[00:57:00]

Andy is joined by Scott Hopkins and Michael Lyons to look at some fun and nostalgic Batman commercials from the past. Find more Holy BatCast on the internet: Web | Twitter | Facebook | Instagram | YouTube | Patreon   Rate, review, & subscribe to Holy BatCast on: Apple Podcasts | Spotify | Google Play | iHeartRadio | Stitcher | TuneIn   Your feedback is appreciated. Send emails to holybatcast@rf4rm.com   Check out our sponsor at manscaped.com and use the promo code “BATSCAPED” for 20% off.

The “Amazon economy” seems like something new, but it rests on the physical and intellectual infrastructure built by those who came long before the age of the internet and leaves many of the same marks on the environment. Prominent in this story are five companies- Coca-Cola, Delta Airlines, Walmart, Bank of America, and FexEx-  all of which have global reach and southern roots. In this episode, Bart Elmore joins us to talk about his new book Country Capitalism: How Corporations from the American South Remade our Economy and the Planet (UNC Press, 2023), and how understanding the history of American business can help us address the environmental challenges that are undeniably facing humanity today. Dr. Bartow Elmore is Associate Professor of History and a core faculty member of the Sustainability Institute at The Ohio State University. In addition to Country Capitalism, he is also the author of  Citizen Coke: The Making of Coca-Cola Capitalism (W. W. Norton, 2015) and Seed Money: Monsanto's Past and Our Food Future (W. W. Norton, 2021). You can hear his discuss these books in RTN episode 140 and episode 208 respectively. Bart is also a 2022 winner of the Dan David Prize. This episode was edited by Ben Sawyer.  

Buenos días desde La Habana, soy Yoani Sánchez y en el "cafecito informativo" de este lunes 15 de mayo de 2023 tocaré estos temas: - Dos meses sin noticias de José Daniel Ferrer desde la cárcel - Regresa Hildina, después de un largo silencio - Secuestro de la Academia Cubana de la Lengua por criticar a Ortega - "Lo de atrás sí importa", de Alexis Valdés Gracias por compartir este "cafecito informativo" y te espero para el programa de mañana. Puedes conocer más detalles de estas noticias en el diario https://www.14ymedio.com Los enlaces de hoy: El régimen secuestró la Academia Cubana de la Lengua por criticar a Daniel Ortega https://enterate.link/cuba/Academia-Cubana-Lengua-Daniel-Ortega_0_3532446723.html La solución trotskista para Cuba https://enterate.link/blogs/cajon_de_sastre/solucion-trotskista-Cuba_7_3532516714.html ¿Frijoles en las vegas de tabaco? No, gracias https://enterate.link/opinion/Frijoles-vegas-tabaco-gracias_0_3532446724.html Mariela Castro organiza una conga LGBTI en La Habana con el lema "Socialismo sí, homofobia no" https://enterate.link/cuba/Mariela-Castro-LGBTI-Habana-Socialismo_0_3531846786.html 'Jit' culpa a los jueces del traspié de los Domadores de Cuba en el Mundial de Boxeo https://enterate.link/deportes/Jit-culpa-jueces-traspie-Domadores_Cuba-Mundial_Boxeo_0_3531846787.html La empresa cubano-china Haitech regala cervezas Tsingtao y Coca-Cola para atraer clientes https://enterate.link/cuba/refresco-promocionar-pagina-empresa-chino-cubana_0_3530646914.html La familia de José Daniel Ferrer denuncia que lleva dos meses sin noticias del prisionero político https://enterate.link/cuba/Jose-Daniel-Ferrer-noticias-prisionero_0_3531246846.html Buena Fe cancela su concierto en Barcelona tras una protesta de activistas cubanos en Madrid https://enterate.link/cuba/Buena-Fe-Barcelona-activistas-Madrid_0_3531846782.html La prensa oficial desmiente que 11 conejos robados de un laboratorio tuvieran tuberculosis https://enterate.link/cuba/desmiente-laboratorio-Sancti-Spiritus-tuberculosis_0_3531246847.html El tradicional 'cake' del Día de las Madres regresa con colas y altos precios https://enterate.link/cuba/tradicional-Dia-Madres-regresa-precios_0_3531246848.html

Mark Douglas, CEO at MNTN and David Trainer, CEO at New Constructs, discuss Disney posting a drop in subscribers to its namesake streaming service and predicting a wider loss in that business this quarter. Dr. Carrie Nieman, Core Faculty Member for the Cochlear Center for Hearing and Public Health at the Johns Hopkins Bloomberg School of Public Health, talks about providing equal access to hearing aids for older Americans. Yancey Spruill, CEO at DigitalOcean, discusses providing cloud services for small businesses and startups. Bloomberg Businessweek Editor Joel Weber and Businessweek Technology Reporter Drake Bennett share the details of Drake's Businessweek Magazine cover story The Plot to Steal the Other Secret Inside a Can of Coca-Cola. And We Drive to the Close with Katy Kaminski, Chief Research Strategist at AlphaSimplex. Hosts: Carol Massar and Matt Miller. Producer: Paul Brennan. See omnystudio.com/listener for privacy information.

Alison Lewis is the Chief Growth Officer of Kimberly-Clark and Pree Rao co-leads Egon Zehnder's Global marketing and sales practice. Egon Zehnder is a top leadership advisory firm, which includes executive search. Kimberly-Clark is a leading consumer goods firm, with revenue of $20 billion with brands like: Huggies, Kleenex, Cottonelle, Kotex and Scott. Both guests bring rich career paths in the CPG industry, with Alison having previously worked at Kraft-Heinz, Coca-Cola, and Johnson & Johnson, and Pree having worked at Unilever and Danone before joining Egon Zehnder over four years ago.In this episode, Jim, Alison, and Pree reflect on the Kellogg Leadership Summit and highlight themes from Alison's keynote speech on leadership. They discuss the importance of having a growth mindset, using criticism as a motivator, and the evolving titles and roles of CMOs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 This week's American Swimming Coaches Association talk comes from Dr. Megan Neyer. Dr. Neyer has worked with executives, coaches and elite athletes for 20 years at organizations such as Coca Cola and the United States Olympic Training Center. Understanding and applying mental training techniques to young athletes is crucial for their overall development and performance in sports. Finding the right balance in teaching methods, providing positive reinforcement. And addressing any anxiety issues can help children develop their mental skills while reducing the possibility of burnouts or quitting. Dr. Neyer received her undergraduate and doctorate degrees with emphases in performance and health psychology from the University of Florida. And, is a licensed and nationally certified counselor, certified NET practitioner, certified health coach and neurofeedback practitioner. She is a former world-class competitive diver whose accomplishments include being an Olympian on 3 and 10-meter, a World Springboard Champion, 15-time US Diving National Champion, 8-time SEC and NCAA champion, and multi-time international champion. The World Clinic is coming right up after the summer. Book your ticket to Dallas, Texas from September 6th through 9th. Go to swimmingcoach.org to sign up. Our Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BRATTER PA IMMIGRATION LAW⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: Exclusive immigration representation of athletes, entrepreneurs, artists, investors, and entertainers. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SWIM ANGELFISH:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Receive the tools and skills needed to teach swimmers with autism, physical disabilities, anxiety, sensory and motor conditions with Swim Angelfish, the global leader in adaptive swim. Get certified online today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BEINE WELLNESS BUILDING: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Individualize your nutrition with genetic testing and personalized plans. Eat, supplement, and recover based on your genetics. ⁠⁠⁠⁠SWIMSTRONG DRYLAND:⁠⁠⁠⁠ SwimStrong Dryland inspires and changes the lives of competitive swimmers through strength and leadership training, motivation and care. ⁠⁠⁠⁠IMAGINE SWIMMING:⁠⁠⁠⁠ NYC's Premier Swim School is looking for instructors and coaches! Lessons for all ages, from Baby Swim to adults, along with competitive club teams. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠VASA:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Essential dryland for stronger, better, faster swimmers. Save 10% using the code "brett" at checkout! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DESTRO SWIM TOWERS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: Save $150 per double swim tower by using the code "brett" at checkout! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INTL SWIMMING HALL OF FAME: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Help preserve swimming history by joining the 1 in 1000 Club! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #swimming #swimcoach #swimmer

Do you ever go grocery shopping without any sort of list and end up forgetting half of what you actually needed? Not fun, right? So why would you take that same approach with how you operate your supply chain? On our season finale of Supply Chain Therapy, listen to how Rebeca Illsley, COO of Thermacell Repellents, successfully incorporates process into an ever-growing demand pipeline. Yet another veteran in the industry, Rebecca held a variety of roles at The Clorox Company, including Director of Manufacturing & Director of Supply Chain Integration, before making the leap to Thermacell. In the conversation with Alex and Michelle, Rebecca shares what big lessons she's brought to the Thermacell team, and what she's prioritized first since joining the organization. Some of the highlights include segmentation, team building, and focusing on S&OP first and foremost. Given that Thermacell products are EPA registered, Rebecca highlights the ways in which your manufacturing is impacted when producing safe, high-quality products. Later on, you'll also hear Rebecca talk about what it was like to partially step away from her career in order to build her family and raise her two daughters. Hint – It's totally possible! In addition, she gives her take on how her experience has been in this male-dominated industry, and what advice she has for others looking to tighten the gender gap. —Guest BioRebecca Illsley is the Chief Operating Officer of Thermacell Repellents Inc. She started her career in consumer packaged goods 24 years ago in Research and Development with Frito-Lay followed by Coca-Cola. Rebecca took a pause in her career for six years opting to stay at home with her two daughters. She returned to work full time at The Clorox Company where she held a variety of roles in supply chain over 14 years. Those roles included Manager of Contract Manufacturing, Director of Global Quality Assurance, Director of Supply Chain Integration and Director of Manufacturing. Rebecca is very proud to be leading a talented supply chain organization at Thermacell, driving growth by disrupting the mosquito repellent category with exciting product innovation.Rebecca grew up in Nova Scotia Canada and has a BSc in Food Science from Acadia University and a MS in Food Science from the University of Minnesota. —Guest Quote“My opinion is: S&OP is the brain of the supply chain. So if you don't have S&OP where it needs to be, then you really can't manage your demand. And you really can't manage your inventory, and you can't manage your supply plans.” - Rebecca Illsley—Time Stamps *(2:00) Dynamic logistics in VMS*(7:56) All about Thermacell Repellents*(9:37) Joining the team from Clorox*(12:39) Recuperating in-house manufacturing *(16:16) Why you need to reinvest in your supply chain*(19:14) How to shift to a quality control mindset*(22:21) Overcoming the gender gap in supply chain*(27:35) Advice for ensuring equity *(30:55) Speed round—SponsorThis podcast is powered by the team at Stord. Turn your supply chain into a competitive advantage. Go to Stord.com to learn more. —LinksConnect with Rebecca Illsley on LinkedInConnect with Alex Kent on LinkedInConnect with Michelle McNamara on LinkedInCheck out the Stord WebsiteLearn more about Thermacell Repellents

On Today's Patron Trivia Tournament: We are excited to have Round 11 of our Patron Trivia Tournament! We have two wonderful patrons with Nathan as Two Way Petting Zoo vs Ed as Oh for Canada. Ed has the responsibility to represent all of Canada as our only Canadian contestant. You can join Ed when he hosts Trivia on Tap! We challenge them to some hard questions like: What pioneering reality show began with the narration "this is the true story... of 7 strangers... picked to live in a loft... and have their lives taped"? Which NHL team has won the Stanley Cup more times than any other franchise? What is the term for a car body configuration with a rear door that swings upward to provide access to a cargo area? Introduced in 1940, what is Coca-Cola's second-oldest brand? Mark Twain's characters Tom Sawyer and Huck Finn hail from the town of St. Petersburg in which U.S. state? Which polymath formulated a model of the universe that placed the Sun rather than Earth at its center? Who is the youngest Canadian female artist to perform on Saturday Night Live, achieving the feat in 2003? Dr. Black is the name of the UK version of a stock character from what board game? As of this recording at the end of 2022 according to IMDb, which Shakespeare play is the most recent to be made into a feature film? If you liked this episode, check out our last trivia episode! Music Hot Swing, Fast Talkin, Bass Walker, Dances and Dames by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/ Don't forget to follow us on social media for more trivia: Patreon - patreon.com/quizbang - Please consider supporting us on Patreon. Check out our fun extras for patrons and help us keep this podcast going. We appreciate any level of support! Website - quizbangpod.com Check out our website, it will have all the links for social media that you need and while you're there, why not go to the contact us page and submit a question! Facebook - @quizbangpodcast - we post episode links and silly lego pictures to go with our trivia questions. Enjoy the silly picture and give your best guess, we will respond to your answer the next day to give everyone a chance to guess. Instagram - Quiz Quiz Bang Bang (quizquizbangbang), we post silly lego pictures to go with our trivia questions. Enjoy the silly picture and give your best guess, we will respond to your answer the next day to give everyone a chance to guess. Twitter - @quizbangpod We want to start a fun community for our fellow trivia lovers. If you hear/think of a fun or challenging trivia question, post it to our twitter feed and we will repost it so everyone can take a stab it. Come for the trivia - stay for the trivia. Ko-Fi - ko-fi.com/quizbangpod - Keep that sweet caffeine running through our body with a Ko-Fi, power us through a late night of fact checking and editing!

Los refrescos siguen siendo una de las bebidas preferidas por millones de personas para acompañar sus comidas. Hoy hablamos de los refrescos más populares y los que más se nos antojan. ¡Diversión y entretenimiento en el Podcast del Show de Raúl Brindis!

Hvad nu, hvis man selv kunne bestemme, om man var sulten? Og hvad nu, hvis der var hjælp til de millioner af mennesker, der er så overvægtige, at det ødelægger deres liv? Den danske forsker Jens Juul Holst og virksomheden Novo Nordisk har udviklet den nye slankemedicin Wegovy, som titusinder af danskere nu bruger. En medicin, der rent faktisk virker, og som sælges på en måde, så Novo i dag er mere værd end McDonalds og Coca-Cola. Men hvor kommer Wegovy fra? Hvordan virker den? Og kan vi alle sammen nu bestemme, hvad vi vil veje? Politikens videnskabsredaktør Lasse Foghsgaard forklarer det nye fund.

On this day in 1886, Coca-Cola was sold for the first time at a pharmacy in Atlanta, Georgia.See omnystudio.com/listener for privacy information.

Today's Sponsor: Hostage Tapehttp://thisistheconversationproject.com/hostagetapeToday's Rundown:Texas mall shooting witnesses saw bodies; exact toll unclearhttps://apnews.com/article/shooting-outlet-mall-allen-texas-a5148bc28d78c69ba0c59967427a2f857 dead after car runs into pedestrians in Brownsville, Texas, alleged driver arrestedhttps://abcnews.go.com/US/7-dead-after-car-runs-pedestrians-brownsville-texas/story?id=99152817Arizona senator Kyrsten Sinema vows to never join Republican partyhttps://www.theguardian.com/us-news/2023/may/07/arizona-senator-kyrsten-sinema-vows-never-join-republican-partyMayim Bialik Comedy Call Me Kat Canceled at Fox After Three Seasonshttps://movieweb.com/mayim-bialik-comedy-call-me-kat-canceled/?utm_term=Autofeed&utm_campaign=EchoBox-MW&utm_medium=Social-Distribution&utm_source=Facebook&fbclid=IwAR00QtJ_te6IMJFRsC3DSUzBhqRYdO7SjMT3DbitPtoa5oS9k4k39MHfFMI#Echobox=1683381111Usher argues with Chris Brown before being 'jumped by his crew'https://metro.co.uk/2023/05/06/usher-argues-with-chris-brown-before-being-jumped-by-his-crew-18740282/Howard Stern upset Black NBA players ignore him while courtsidehttp://ow.ly/oqFt104FVusElizabeth Holmes drops the whole deep voice acthttps://news.yahoo.com/liz-holmes-wants-forget-elizabeth-140939820.htmlBronny James commits to USC to play college basketballhttps://www.usatoday.com/story/sports/ncaab/2023/05/06/bronny-james-commits-usc-college-basketball/11619621002/Mage wins the 2023 Kentucky Derby at Churchill Downshttps://www.courier-journal.com/story/sports/horses/kentucky-derby/2023/05/06/mage-wins-kentucky-derby-2023-at-churchill-downs/69933732007/A Theater Played Transformers 7 & Little Mermaid Trailers At The Same Time... And It's Perfecthttps://screenrant.com/transformers-7-little-mermaid-trailer-mash-up/Website: http://thisistheconversationproject.comFacebook: http://facebook.com/thisistheconversationprojectTwitter: http://twitter.com/th_conversationTikTok: http://tiktok.com/@theconversationprojectYouTube: http://thisistheconversationproject.com/youtubePodcast: http://thisistheconversationproject.com/podcasts#yournewssidepiece #coffeechat #morningnewsMay 8 BirthdaysBill Cowher (66)Melissa Gilbert (59)Stephen Amell (42)Today In History1886: Pharmacist John Styth Pemberton invented a carbonated beverage that would later be named “Coca-Cola”.1977: County Commissioners in Parker County voted Buck Naked, Texas, out of existence. They decided that Buck Naked's road signs caused too many misunderstandings. Residents had chosen the name as a joke.1989: A 23-year-old University of Kansas student died from injuries suffered when a soft drink machine fell on him. He had rocked the machine after it took his money but didn't release a drink.Plus, Today We Celebrate: Victory in Europe Day https://www.google.com/search?q=victory+in+europe+day&oq=Victory+in+Europe+Day&gs_lcrp=EgZjaHJvbWUqDQgAEAAYgwEYsQMYgAQyDQgAEAAYgwEYsQMYgAQyBwgBEAAYgAQyBwgCEAAYgAQyBwgDEAAYgAQyBwgEEAAYgAQyBwgFEAAYgAQyBwgGEAAYgAQyBwgHEAAYgAQyBwgIEAAYgAQyBwgJEAAYgATSAQczMDBqMGo0qAIAsAIA&sourceid=chrome&ie=UTF-8

May 8, 1886. American pharmacist John S. Pemberton sells the first glass of his new cure-all tonic, known as Coca Cola. Go to HistoryDaily.com for more history, daily.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join me in a conversation with Oren Kaniel, the CEO and co-founder of the successful Israeli mobile marketing measurement and experience platform, AppsFlyer. In this episode, Oren shares his journey of creating AppsFlyer, a unique technology that empowers brands to better understand their users and make informed decisions. Learn how AppsFlyer's independence and unbiased measurement approach has gained the trust of major players in the ecosystem, including Coca Cola, HBO, Walmart, and eBay. Discover how AppsFlyer anticipated the mobile industry's transformative impact on our lives and the crucial role of analytics in mobile app marketing. Oren and our host, Neil, discuss the challenges posed by privacy changes and regulations on the digital ecosystem and how AppsFlyer is responding with privacy-preserving technology. Explore the potential of AI as a game-changing technology and how AppsFlyer is working at the intersection of data privacy and AI to ensure consumer privacy and safety in the digital ecosystem. Hear about AppsFlyer's mission to provide privacy-preserving technologies and measurement solutions in the face of an ever-evolving industry. In this conversation, Oren also shares insights from his blog and the influence of Tony Hsieh's book, "Delivering Happiness," on AppsFlyer's company culture. Don't miss this fascinating discussion with Oren Kaniel, the leader of a unicorn startup that has grown to a valuation of over $2 billion and is trusted by more than 12,000 brands worldwide.

Should you start a video podcast in 2023? What's the point of having a video podcast as a business anyway? And aren't podcasts really just audio shows? What's this got to do with video marketing? That's what we'll be exploring with my guest today - podcasting and personal branding expert Brandon Birkmeyer from Brands on Brands.Brandon Birkmeyer is a personal branding specialist and is host of the Brands On Brands podcast, which is consistently ranked top 10 in branding on Apple Podcasts. Brandon is also a former Madison Avenue advertising executive with over 21 years of experience advising top FORTUNE 100 companies including Walmart, Wells Fargo, Coca-Cola, and Apple. In 2022, he launched the Podcast Branding Academy, an online school and community for podcasters.In this episode we cover:A short intro to Brandon and what led his focus on branding and podcasting.Who should consider starting a podcast now in 2023.Why podcasting is a good move for businesses.Why podcasting and not just video content or other forms of content.The benefit in video podcasting.How can a business measure success with podcasting?Some of the best ways to grow.If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

En este episodio tuve la oportunidad de conversar con Saúl Leal, CEO de One Meta AI, un conjunto de tecnologías que utilizan la inteligencia artificial para facilitar la comunicación multilingue. Ha trabajado con clientes corporativos muy grandes como Mattel, Coca Cola, Sony, entre otros, sus productos son distribuidos a más de 55M de móviles y 7.8M de hogares. Así mismo ha sido ganador de varios premios EMMY regionales por la producción de contenido. Hablamos de la elección de su carrera, de su trabajo como misionero, de su interés por la inteligencia artificial, la importancia de los rechazos para poder llegar a un Sí…y mucho más! Puedes seguir a Saul en ⁠@this.is.saul⁠ *************************************  Mi Audiolibro lo encuentras en Beek, ⁠⁠puedes escucharlo aquí⁠⁠  Más de mi trabajo en ⁠⁠cafedelexito.online⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/cafedelexito/support

NBA star and guard of the 76ers, James Harden talks about his journey to financial success and how he learned to manage his money as a professional athlete. From his humble beginnings to becoming a businessman, investor, and philanthropist, Harden shares his insights on the importance of financial literacy and creating generational wealth. Harden reminisces on his mentor Kobe Bryant and how he motivated him to be more business savvy noting Bryant's Body Armor investment that resulted in a near $6 billon deal with Coca-Cola. Jordan Awoye and James Harden chat about his business ventures, including his ownership stake in the professional soccer team the Houston Dynamo, his board of directors position with Saks Fifth Avenue and the success of his restaurant ventures like Houston restaurant, raw bar & hookah lounge combo - Thirteen or upscale Mexican restaurant Toca Madera. 

In der heutigen Folge „Alles auf Aktien“ sprechen die Finanzjournalisten Daniel Eckert und Holger Zschäpitz über einen China-Schocker, saftige Zahlen bei Apple und einen Shootingstar, der es jetzt in den MDax schafft. Außerdem geht es um Western Alliance, PacWest Bancorp, Qualcomm, AMD, Microsoft, Mercedes-Benz, Coinbase, SMA Solar, Evotec, Coca-Cola, Nestlé, Procter & Gamble, Hershey, PepsiCo, Colgate-Palmolive, Mondelez, Monster, Kellogg, Xtrackers MSCI World Consumer Staples (WKN: A113FG), DWS Concept GS&P Food (WKN: 848665), Vanguard S&P 500 ETF acc. (WKN: A2PFN2). Wir freuen uns über Feedback an aaa@welt.de. Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast "Deffner&Zschäpitz" hören. Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

Sean McGovern, vice president of research at McAlinden Research Partners, and Jeff Praissman, IBKR's senior trading education specialist, join host Steven Levine for a deep discussion about today's elevated corn prices, their impact on producer and consumer costs, as well as ahead of key beverage company earnings. What can traders and investors learn about China's role as a global buyer? Will Brazil surpass the U.S. as top crop producer? And what can options traders tell us about companies like Coca-Cola and PepsiCo? All this and more as our agricultural commodity series continues….  Note: Any performance figures mentioned in this podcast are as of the date of recording (April 10, 2023). DISCLOSURE: OPTIONS TRADING Options involve risk and are not suitable for all investors. For more information read the “Characteristics and Risks of Standardized Options” also known as the options disclosure document (ODD). To receive a copy of the ODD call 312-542-6901.Multiple leg strategies, including spreads, will incur multiple commission charges.

Technology innovation in people and HRtech may only reach about 60% of our community. Today we're questioning that, asking how we bring the everyone with us, and question the tension between innovation and integration. Again we go back to Unleash America, this time with Caitlin Motley, Talent and Development Director for Africa, Eurasia and the Middle East at Coca-Cola, and Lydia Wu, Panasonic's Senior Director for People, Talent and Operations in North America.

Anees Pretorius and Cono Onorato — co-founders of Bean ($1.7mm in funding) — on the pursuit of their vision to reimagine the global accounting industry and elevate the profession into the digital age.Anees Pretorius, a former Big 4 Accountant, is the CEO of Bean, a market network for specialized accounting services. Originally from South Africa, Anees previously held positions at Deloitte in Cape Town and San Francisco, and later at EY in Cleveland. During his time as a consultant, he worked alongside High-growth and Fortune companies, providing compliance and strategic services. However, it was his experience in the Bay Area working alongside some of the most influential and technologically progressive companies in the world that inspired him to think beyond the traditional constraints inherent in accounting and financial services.Cono Onorato is the CTO at Bean, with over 15 years of experience building, designing, and deploying apps across many industries, including finance, healthcare, and education. Cono worked as a consultant for Fortune 500 clients such as UPS, Coca-Cola, Chick-Fil-A, Verifone, and AT&T, where he deployed creative and engineering solutions. Cono also founded and built an app called Gitful, where he successfully scaled the company to service hundreds of thousands of users across the globe in less than four years.In this episode, we dive into the arc of their careers, their paths to entrepreneurship, and how they joined forces to create Bean. We explore their original insights, the questions they asked, and their vision for the future of accounting. We unpack their approach to building in stealth mode and the advantages and disadvantages of it. We also discuss the history and current state of accounting, the implications of AI in accounting, and how Bean will bring about the future of accounting in the digital age! Please enjoy my conversation with Anees Pretorius and Cono Onorato!-----This episode is brought to you by Impact Architects and Ninety. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we've heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects or leverage a free trial through Ninety, the software platform that helps teams build great companies, by visiting ia.layoftheland.fm!-----Connect with Anees Pretorius on LinkedIn — https://www.linkedin.com/in/aneespretorius/Connect with Cono Onorato on LinkedIn — https://www.linkedin.com/in/conoonorato/ Learn more about Bean — https://getbean.com/Follow Bean on Twitter — https://twitter.com/one2bean-----For more episodes of Lay of The Land, visit https://www.layoftheland.fm/Past guests include Cleveland Mayor Justin Bibb, Steve Potash (OverDrive), Ed Largest (Westfield), Ray Leach (JumpStart), Lila Mills (Signal Cleveland), Pat Conway (Great Lakes Brewing), Lindsay Watson (Augment Therapy), and many more.Stay up to date on all our podcasts by signing up for Lay of The Land's weekly newsletter — sign up here.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on Twitter @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on Twitter @podlayofthelandhttps://www.jeffreys.page/

If I asked you how many of today's Fortune 500 companies have maintained the status quo over the past 60 years, you're probably going to get the number wrong. Or, at least I did. When we think of the Titans of Industry - your IBM's, your G.E.'s, your AT&T's - it's easy to see why we'd assume that Fortune 500 companies have been around forever OR have consistent staying power. But once you start to look past the old-guard, you quickly realize that a lot of the companies that once shared a spot on that coveted list are gone. A.O.L. anyone? But even with all of that in mind, the number was still shocking: 89%. And while a lot of factors can be pointed to, my guest today points to one factor that unites them all - a failure to reinvent. Nadya Zhexembayeva is an entrepreneur and has founded multiple companies, most notably the Reinvention Academy and the WE EXIST Reinvention Agency whose clients have included Coca-Cola, IBM, and Cisco Systems. She has taught courses on business and management at multiple institutions including IEDC-Bled School of Management in Slovenia, Case Western Reserve in the United States, and IPADE Business School in Mexico.Nadya has given multiple TEDTalks (1) (2) (3) and is the author of multiple best-selling books, with several focusing on the environmental impacts of business including, “Overfished Ocean Strategy: Powering Up Innovation For A Resource-Deprived World” and “Embedded Sustainability: The Next Big Competitive Advantage.”We discuss why so many companies don't survive disruption, how the more you know about what you do the easier it is to let things go, and why admitting you don't have the answer can actually generate more solutions. It's a fantastic conversation, and if you're a statistics nerd then this is the episode for you. Enjoy the show!

When woke corporations try to erase Mother's Day, the best thing to do is fight back with "yay mom" energy!  Meanwhile, Coca-Cola shareholders rejected a proposal to boycott Pro-Life states.  Plus, we have an update on the Supreme Court case that could have banned an abortion pill nationwide and what's coming next.  Catch all this and more on the Pro-Life Podcast!  Sources:  Supreme Court Keeps Dangerous Abortion Pill on the Market, Ignores FDA's Malpractice: https://texasrighttolife.com/supreme-court-keeps-dangerous-abortion-pill-on-the-market-ignores-fdas-malpractice/ Coca-Cola Shareholders Reject Woke Proposal to Stop Selling Products in Pro-Life States: https://texasrighttolife.com/coca-cola-shareholders-reject-woke-proposal-to-stop-selling-products-in-pro-life-states/ Companies offer customers opt-out for potentially ‘triggering' Mother's Day emails: https://www.liveaction.org/news/companies-opt-out-triggering-mothers-day/ —– Donate now to support us and keep our efforts going: https://TexasRightToLife.com/Lawsuit Get started and download the MyLifeAngels app today! Use "TRTL20" at checkout for 20% off: https://www.mylifeangels.com/ Fight big tech censorship and sign up for direct alerts! Text PROLIFE to 40237 Msg&data rates may apply. By participating, you agree to the terms & privacy policy (tandcs.us/trl) for recurring autodialed organization & donation messages from Texas Right to Life to the phone number you provide.    You can subscribe to the ProLife Podcast at: Apple Podcasts: https://podcasts.apple.com/us/podcast/prolife-podcast/id1612172721 Spotify: https://open.spotify.com/show/3povSwEEJ37aESIoeqPx2q Stitcher: https://www.stitcher.com/show/prolife-podcast Castbox: https://castbox.fm/channel/id4813902?country=us RadioPublic: https://radiopublic.com/prolife-podcast-6rmx3N Amazon Music: https://music.amazon.com/podcasts/1dea935a-608a-4fed-8174-427f256e9d72/prolife-podcast iHeart Radio: https://www.iheart.com/podcast/269-prolife-podcast-105028810/ Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWRmNWIwYy9wb2RjYXN0L3Jzcw  And Pocket Casts: https://pca.st/9gmni47j   Or visit https://anchor.fm/prolifepodcast   FOLLOW US: Facebook - https://www.facebook.com/TexasRightToLife/ Instagram - https://www.instagram.com/txrighttolife/ Twitter - https://twitter.com/txrighttolife Website - https://texasrighttolife.com

The CPG Guys are joined by Bob Arnold, CEO of Q Mixers, which makes the world's best carbonated mixers that are proudly served by discerning bars and restaurants across America, as well as sold in grocery and liquor stores nationwide.Follow  Bob Arnold on LinkedIn at: https://www.linkedin.com/in/bob-arnold-972a253/ Follow Q Mixers on LinkedIn at: https://www.linkedin.com/company/q-mixers/Follow Q Mixers online at: https://qmixers.com/ Bob answers the following questions:1) Bob, your career has some elite brands in your background but you are clearly the ‘beverages guy'.Take us through the years at InBev, Coca-Cola and now as CEO of Q Mixers. What advice would you give to someone early in their career in this space seeking to follow in your footsteps in beverages?2) With eCommerce prevalent everywhere and volume moving to omnichannel, how have you led the last 3 years to digitize your portfolio and make it available online for consumers to discover & purchase?3) Peter and I strongly believe that the path to true scale is being available on the store shelf. How do you focus on category management and therefore ensuing distribution?4) Take us through the portfolio and I noticed you have cocktail recipes? How do these come together and how does that play out at retail?5) I have been waiting to ask you about the ‘highball' - what is this? What other tricks and trips would you share with our audience? How does this help sell the product?6) Innovation - last 3 years, we haven't really seen much in the CPG world given supply chain issues. What's your take on the importance of it? How are you innovation and is there a pipeline?7) Let's go to talent. No brand can be successful without the right brand stewards? What makes a good marketer - what is their DNA? How do they connect with retail?8) The last question on the CPG Guys is always ‘fast forward' - what's next for you and Q Mixers? Where is the growth: innovation, distribution, both?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Episode 618 of #LocationWeekly features Basis Technologies + Peer39 partnering on location-based advertising, Meta lets Brazilians pay merchants via WhatsApp, Bodytrak teams with NextNav on vertical location for wearable devices + Coca-Cola taps Snapchat for AR tech in vending machines. Listen in now!

Will Claire see Coca-Cola?! "Atlanta" episodes watched for this F&L: *S1E1 - The Big Bang *S4E10 - It Was All a Dream Make show suggestions or tell us about your favorite Xena moment WEBSITE: https://anchor.fm/fandlpodcast EMAIL: FandLpodcast@gmail.com TWITTER: https://twitt er.com/FandLpodcast INSTAGRAM: https://www.instagram.com/fandlpodcast FACEBOOK: https://facebook.com/fandlpodcast

This week Gelsey is back with another History of a beverage tutorial. This time she is teaching us the coked up history of Coca-Cola! Learn more about your ad choices. Visit megaphone.fm/adchoices