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After each company reported quarterly results, Amazon stock is lower on AI spending plans, Reddit shares are up on strong guidance for 2026, Roblox is up on a smaller-than-expected loss, and Affirm issued upbeat guidance for the full year. Plus, Coca-Cola is discontinuing an 80-year-old product in the U.S. and Canada: frozen Minute Maid juice concentrate.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Scott Becker walks through the year to date performance of several closely followed stocks including Intel, Coca-Cola, Bank of America, UnitedHealth Group, and Palantir.

Kiera is joined by Alexis Gallati, founder and lead tax strategist at Cerebral Tax Advisors, to talk about tax strategy not just for 2025 success, but 2026 and beyond. They discuss asking your CPA the right questions, shifting income from your higher tax bracket down, the Augusta rule, and a ton more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. This is Kiera and today I am super jazzed. I have an incredible guest joining us on the podcast today ⁓ to talk about last minute tax strategies before April 15th. Like why not? I mean, hey, maybe you were like, you're not the early bird. You were like, shoot, I forgot. Like what things can I do? And so I'm super excited. Alexis Gallati, she reached out to us. ⁓ She is founder and lead tax strategist at Cerebral Tax Advisors.   Ansari Real Wealth Academy. And I was so excited about this topic because I know you guys know I love to geek out about this and I have it on my vision board of tax expert ahead. Like I hate taxes. I love taxes. I believe that taxes are such a beautiful way for us to pay to be in this incredible country. But you better believe I don't want to pay a penny more than I need to. So really figuring that out just a little bit about her is she is got a dual master's degree in business administration and taxation, which is super rad because   Let's be real, she gets the business side of it. She gets the taxation and we were chatting before and she was like, what people make like their top line revenue versus their take home pay are two different things. And I was like, amen sister, preach on. She's enrolled agent, NTPI fellow and certified tax strategist. She also is the author of advanced tax planning for medical professionals. She specializes in high level strategic tax planning and multi-state tax preparation for healthcare professionals and business owners. She's raised in a family of physicians and married to one.   She empathizes with the financial challenges medical professionals face. This personal connection inspired her to create accessible, unbiased tax solutions tailored to their busy lives. Driven by passion and guided by cerebral thinking, Alexis forms Cerebral to help professionals keep more of their hard earned money. Amen sister. That's what we want. That's why you're here. Their approach breaks the mold of traditional financial advice, offering a unique perspective for medical professionals and business owners. So while yes, she's not 1000 % dental guys were in the healthcare world and she's so brilliant. So Alexis, welcome to the show today. How are you?   Alexis Gallati (01:54) Thank you so much for having me. I'm doing very well. Hope you had a wonderful holiday season.   The Dental A Team (01:58) Yes, likewise. And I was so excited when I heard that you would be a guest on our podcast. I geek out about this, Alexis, I know it's like our first day meeting, but ⁓ I just think the world of tax is such the game of monopoly. And I'm like, if you would have just told me that rule, I could have played and won the game better. But I feel like it's always as ever changing, ever evolving. And I know there were some big things that happened in 2025 that are impacting like our our taxes. And so, yeah, definitely a timely and   exciting podcast to throw out there. So Alexis, I know I gave you a very welcomed ⁓ bio and intro, but yeah, tell us a little bit about who is Alexis. You're married to a physician. You're in this world of tag. How does one become obsessive about CPA? I'm truly just curious. How do you like, how does this happen? How did you become this?   Alexis Gallati (02:49) Yeah, so I love law and I love money. And so when I was in undergrad, I took a tax and accounting class and loved more the tax side than the accounting side, I do admit. And so after meeting my husband in college and us starting to go through that full medical journey, was about a year and a half out from him.   The Dental A Team (02:54) you   Alexis Gallati (03:18) from him finishing his residency. And I really saw the writing on the wall. Even at that time, with him being in residency, about four months of his salary was going towards taxes. And I was like, that's not right. That's not right. With   The Dental A Team (03:36) No.   Alexis Gallati (03:38) hard he works and how hard   medical community works in general. ⁓ my gosh, that's not right. So that's when I really dedicated myself to   finding out, why do the Warren Buffets and the Bill Gates of the world have this really low to sometimes non-existent tax bracket? And I really dove into that tax planning. ⁓ And so, you know, what's very unique about, ⁓ you know, the way that I work and my business is that my husband and I are in the same exact position as majority of our clients. And so, yes, I'm looking for   strategies for my clients, but I'm also looking for those strategies for myself.   The Dental A Team (04:19) You're like, hey,   it's me. I'm going to help myself out. I'm very motivated to do this.   Alexis Gallati (04:25) Very motivated. And I love it. I love it. It's like you said, it's ⁓ Congress keeps us on our toes, changing the laws consistently year after year. ⁓ it's like a puzzle. Like, hey, how can I just keep more of what I'm earning?   The Dental A Team (04:43) Yeah, and I, this is what I get obsessed about. what I learned, gosh, it's like, I was so naive when I started the company. was like, marketing is marketing. I just need to hire a marketer they can do everything. And then I was like, oh, there's a content marketer. There's a copywriter marketer. There's a strategist. There's a growth marketer. There's like an AEO marketer now. There's an SEO. Like you guys, this thing is like a web. They're a content marketer. And then I started realizing it's similar to CPAs and financial planners that like,   I thought you hire a CPA, Alexis. Like I'm so naive to business. I'm shocked that I've made it this far. Like truly I'm proud of like the journey we've been on, but like not all CPAs are created equal. And then I realized like CPAs play by different rules. Like it's the same rule, but there's shades of gray. They're how comfortable are you with this and how uncomfortable are you with it? Like there's one CPA that told me like, here, you can totally go skiing in Tahoe. Just like put your logo on your skis and you can totally ride it off and like put your logo on your boat and you can ride it off.   And then there's like the Alexis of the world was like, oh, hard pass. No, you're going to like totally get flagged. But I'm like, what rule is right? And so I realized that there are, like you said, tax strategy and for higher wealth earners. I do believe that there's a game, like you said, how did the Warren Buffett's, how did the Bill Gates, like they're not paying this. And then you get into the real estate game and you get into all these other things. You're like, how can we do this? And so Alexis, I'm just jazz. This is me being nerdy. And I'm going to ask you a bajillion questions and I can't wait.   to learn. So let's kind of talk about most of your clients, what's the size of take home net pay that they do. So that way we know like what brackets were in. So that way right clients come to you. I also learned not all financial advisors take all people. I was like, I make 30 grand. They're like, great. So we're going to help you out just a little bit. And then like, when you get to this level, we'll chat with you. ⁓ tell us kind of that. And then let's dig into how do we keep more money, Alexis, legally.   Alexis Gallati (06:10) I love it.   The Dental A Team (06:39) I'm here for legal advice. I'm willing to go gray, but not go to jail. So that's my line. So as long as we're on the same page, I think we are, I'm here for it.   Alexis Gallati (06:40) Yes.   Definitely, yeah. I am more than happy to play in the gray areas. We just have to feel comfortable defending it in an audit. And so that's our line in the sand. ⁓ But yeah.   The Dental A Team (06:55) Mm-hmm.   She's like, this is why I went to law guys. This is why I like the law side and the CPA.   I like it. I like your style. It's so unique and I just am excited. So, okay, I'm ready.   Alexis Gallati (07:07) Yeah.   Yeah. at Cerebral, we work with those that earn at minimum $400,000 per year in taxable income. So we have lots of businesses, which by the way, 99.9 % of our clients are medical professionals. I think we have like maybe two clients that have zero ties to the medical industry. And so the practices we work with, you know,   generally range from anywhere from maybe about $700,000 in gross revenue all the way up to eight figures. So we tend to not work with those that are larger practices, that usually over 50 employees. And that's just because once you get above 50 employees, yeah, it changes quite a bit. So we're definitely in there with those smaller to medium sized practices.   The Dental A Team (07:56) Tax co-changes. Yep.   Amazing. No, that's super helpful. And I know we were talking before, like the average of your clients, about 700,000 like net pay is typical where you guys are at. You have some that are higher, but that minimum of 400,000, which is great because I do think that there are thresholds. ⁓ And I did learn through going through business that who Kiera needed as a tax support and advisor when I was in that 30,000 range compare and as a business owner, I thought it was so funny.   Gosh, taxes, like they hurt so bad sometimes. Like, whoa, easy come, easy go. Like I've never, I've always been a W-2. So that was such a fascinating world for me. But yeah, let's dig into some of the things you've seen for the medical world. Cause I know I have friends that were physicians and they're really big on real estate. And like I took the real estate Kool-Aid and I'm just like, is this really real? There's gotta be easier ways than doing this. And so I'm just jazzed to kind of go through what are some of the things we can do now before April 15th.   What are things that we can do even past April 15th to set us up for great success for 2026? So Alexis, this is your show. I'm just excited, kind of riffed us through it. Of course, I'm gonna geek out and ask probably about way more questions than you care to even be asked, but I'm really excited to learn more today.   Alexis Gallati (09:20) Yeah, great. Well, yeah, I hate to be a little bit of a Debbie Downer in the beginning and that when your past December 31st, ⁓ the number of tax strategies that are available to you are before you actually go to file your tax return are limited. It's just the nature of the code.   The Dental A Team (09:37) I agree. was super, when you were   like, what are the tech? I was like, I want to know because most of the times like when the clock strikes midnight on December 31st, it's like game over and we start again. But yes, which is why I want to know what are like the small ones, but then also Alexis like, let's set our listeners up for like, what things can they do this year to be better prepared for it in conjunction? So yes, before April 15th, but selfishly I want to know what else can I do this year that maybe I haven't thought of.   Alexis Gallati (09:52) Yeah.   you   The Dental A Team (10:06) because the clock hasn't struck midnight in 2026. So like we've got time. So yeah, for 2025 filing, but also for 2026 as well.   Alexis Gallati (10:09) Yeah.   Yeah, so let's talk about 2025 filing first. Especially if you're a business owner, there are actually a number of things that you could still put together for yourself that can impact your 2025 financials. ⁓ So even basic things like if you haven't been taking advantage of your home office deduction or ⁓ vehicle expenses ⁓ and unreimbursed business expenses. So those are expenses that you paid   personally, but our business expenses. So all of those items, you can still go and report on your 2025 return. So if you haven't taken the time to sit down and say, how much should I pay in my home utilities or insurance, repairs, et cetera, and take the percentage. So let's say your home office is 7%.   of your total square footage of your home. Well, then you can write off 7 % of your home expenses on your taxes. the treatment's a little bit different depending upon if you're a sole proprietorship or an S corporation. But in general, you still have that time to take advantage of that. And a lot of you might be like, oh, Alexis, it's such a little amount. I don't even know if it's worth it. Believe me.   All these little things can really add up together. And easily, I usually see between $10,000 to $20,000 of really ⁓ easy to grab savings for yourself if you just take even a few hours to gather all the information. ⁓ And you can even use ⁓ personal financial apps like Monarch Money or You Need a Budget, things like that to help.   organize that information for you throughout the year so it's a little more automated.   The Dental A Team (12:10) Yeah, that's amazing. I do love the YNAB. You're throwing me back to like pharmacy school days of you need a budget. I was like, oh my gosh, got to answer this every time. They have updated so much, but I love that you said like 10 to 20 grand, I think is worthwhile, but more than it being pennies or dollars, I think it's the discipline of having it prepared for next year too. So that way we don't, I think it's like, well, it might not be enough this year, but I'm like, you take that this year and we compound over the next year and the next year and the next year. I think these little things to me at least,   Alexis Gallati (12:15) Ha ha ha.   The Dental A Team (12:41) Like I said, it's their game of monopoly. And I'm like, okay, maybe I didn't get it that time, but I'm going to take that rule and I'm going to apply it this year and the next year and the next year. So I'm even taking notes over here, guys. So Alexis, if you see me, I'm writing it like, okay, I'm going to check in on that, check in on that. So make sure, make sure that they're being taken into consideration because I don't prep my own taxes. I don't even know half the stuff. Like they just tell me. So I also think being a good steward as well and always double checking your CPA to make sure like, are we maximizing every deduction we can?   Alexis Gallati (12:53) Good, I like it.   Of course.   Yeah. And being proactive is like you said, the number one thing because the IRS can deny deduction if you don't have that itemized receipt or you don't have the proper documentation. And 99 % of any fight with the IRS is that documentation. And I did a three year fellowship in IRS representation. So I'm obviously very focused on that tax savings, but also very focused on making sure   that everything's set up properly. So if the IRS were to challenge it or even the state, you're in good hands. then that way, you can just give them the stuff and say, go away.   The Dental A Team (13:51) Exactly. And I heard somebody once tell me, they're like, Kiera, it's not a matter of if I'll be audited, it's when. Like every business will most likely be audited at some point. I hope and pray like we're not. I think about that a lot of like cross my T's, dot my I's, make sure that I'm constantly trying to be compliant with things. But your wealth of knowledge on that Alexis of what things and how to become, I mean, shoot three years of IRS. Girl, you got my vote. That's impressive. And like love the love the authority piece that you're bringing to our podcast today.   Alexis Gallati (14:20) Thank you. Thank you. So some other things that you're able to do before you file that tax return, and this is a big one, is retirement. So you actually have until the filing of a tax return, and that includes extensions. So for example, if you're an S corporation or a partnership, have the original due date, which is March 15th, or the extended due date, which is September 15th, to go and   open and fund that retirement plan. So if you have employees, it can get obviously a little bit more complicated, but you still are able to do it and ⁓ do that employer contribution. And that's obviously really one of the lower hanging fruits when it comes to not only tax savings, but also wealth generation.   The Dental A Team (15:12) Yeah, no, I love that. That's a great idea. And I think a lot of people miss that. And again, CPAs, tax strategists, wealth advisors, they're all playing in their own lanes, but how can we make sure all of them are maximizing together? Because you as a human are trying to build that wealth. So I love that.   Alexis Gallati (15:30) Yeah. And don't forget as well, you know, kind of in the same vein as retirement is that health savings account. So if you had a high deductible plan throughout the year, but maybe your employer didn't actually provide a ⁓ health savings account, like so if you're a W-2, for example, or even if you're self-employed, you can still go open up your   own Health Savings account through, I think Fidelity has some, ⁓ Optum Bank, HSA Bank. So there's a whole bunch of different providers out there. can just Google and find the provider that works best for you.   The Dental A Team (16:07) Interesting. And I know like I just wrote that down because a lot of dentists don't have HSA. Like we are the providers for it. But hearing that that might even be a resource to attract people into your business if you were able to like, don't necessarily provide it, but these are some companies that we could help our employees get if they wanted to have an HSA because I know that that's something that my husband works at a hospital. So there's an HSA there, but as sole proprietors and S-Corps, a lot of times they aren't provided. That's actually really like, I think just a great tool and resource to   possibly provide to our employees, depending upon what it looks like for your business.   Alexis Gallati (16:40) Yeah, definitely. And then one other thing that you ⁓ may be able to do, depending upon your state, ⁓ to help with state taxes, is go and contribute to a 529 plan, which is for education for yourself or other dependent. And some states like Georgia, Indiana, Michigan, South Carolina, there's a number of them. They allow you to make that contribution all the way up to the   filing of the tax return.   The Dental A Team (17:13) Interesting. I did not know that I wrote that down. That's fascinating. I love this. This is like so fun. Keep going.   Alexis Gallati (17:20) Yeah. Yeah. So that, you know, is, a good, especially for, you know, higher earners. ⁓ that's kind of a good summary of what you can be doing before this, ⁓ April 15th or even the extended due date as well. ⁓ but when you start looking into 2026, who, that book, that book opens up, there is.   The Dental A Team (17:39) It does, right? It's like the   monopoly Bible. Like it's so big. Like how do I play the game of taxes? So I truly, and I think like for all the listeners, like the home office, the HSA, ⁓ retirement, the 529 plan, like there's still time. So go look at those things. And even if you can't contribute or do those things now, having that set up for next year, like, Alexis, truly, I'm like, I'm getting the popcorn. I'm getting my notepad. Like,   I am so excited because half these things I haven't heard of. And so it's very fun to just hear different perspectives. And I do love that you've got a legal background too. I love that you're in IRS. I love that you're in medicine and healthcare and like for your own personal savings too. It's like you're the Nancy Drew of like, how can I do the most amount through all of this? It's a very fascinating perspective you bring today.   Alexis Gallati (18:27) thank you. I appreciate that. yeah, when obviously when you are a W-2 employee still that your options are not as open for those that have a business. But ⁓ besides obviously retirement HSA that you can do all year, one thing that a lot of W-2 employees forget is to actually check with your employer to see what their reimbursement policy looks like.   The Dental A Team (18:29) course.   Alexis Gallati (18:55) because if you're maybe in a private practice with a large group, and I mean, these could even be groups that have sometimes hundreds of physicians in it, or even if it's just a hospital system, they'll have actually pretty generous reimbursement policies for things like your CME, your new loops, or going and   doing your mileage in between different hospitals or clinics, things like that. So making sure that you are keeping track of those things. Obviously, if you're a business owner, you definitely want to keep track of those. But some of my favorite for those that own their own practices, my absolute favorite is hiring your kids.   The Dental A Team (19:36) Of course, yeah.   Alexis Gallati (19:48) It seems so basic, but believe me, there are definitely steps in place that have to be done in order to make sure they ⁓ qualify. for me, the ⁓ court tested age is seven. So I usually don't recommend my clients going and hiring their kids until they're at least that age. You can do it younger, but the old my kids are models strategy is kind of ⁓ antiquated now just because ⁓   everybody has these great cameras now on their phones. And so it's kind of devalued, being a model ⁓ for those that aren't professionals basically. ⁓ But that's a really great way to shift income from your higher tax bracket down to their non-existent tax bracket.   The Dental A Team (20:21) Totally.   Right?   Alexis Gallati (20:40) and you can then put that money into a Roth IRA for them. And if you do that, let's say over like a 10 year period in 2026, that amount is 7,500 is the max you can put in. They're easily, by the time they're age 65, gonna have at least 2 million plus dollars in savings. So it's a really great way to create a legacy for your kids and give them a little headstart.   The Dental A Team (20:48) Mm-hmm.   Yeah, that's amazing. And I think so many people are like, I don't know how to help my kids with college or different things like that. And it's like, these are great ways to prepare them for the future for when they retire for things like that. I mean, how awesome I know a couple of ⁓ doctors because   The bulk of our audience, Alexis, are not W-2 earners. They are self-employed, like dental practice owners. ⁓ But I know that there were several that didn't tell their kids that they had done this for them. And then the surprise when they graduated college of, we've been putting this into place for you. I mean, shoot, that money's going to go to the government or to your kids. Why not invest in your children? You're going to pay that money regardless. So ⁓ definitely think that that's such a brilliant idea. And I've heard people, they're like,   their real job, like they have to have a real job. They're like a paper shredder. Like they like literally shred the paper or they open the mail or they like pick out the cards or they pick out the toys for the prize boxes, like actual legit jobs that they employ them for. But I think what an amazing gift and legacy to give your kids as well.   Alexis Gallati (21:51) they   Yeah, exactly. All four of my children are, obviously cerebral isn't a dental practice, but they're hired through cerebral. So that way they are earning enough to put that money into their Roth IRA. ⁓ And a lot of ⁓ my clients are like, man, I don't know what my kids can do. And like you said, there's a lot of admin work that they can do. Even a seven-year-old can.   like you said, shred paper, stamp envelopes. They can help with doing their ABCs and filing things away if you're an older ⁓ practice owner and they have ⁓ still the paper file system. ⁓ yeah, it really is a wonderful way to not only teach responsibility, but also to save. ⁓ I highly recommend ⁓ doing that. And even if you have parents that you financially support, you could even   The Dental A Team (22:45) Yeah.   Yeah.   Alexis Gallati (23:02) go and hire your parents through your practice ⁓ and write off their support. Of course, again, they need to also have a legitimate job in the business. with parents, you have to be careful if they have any benefits like social security or Medicare. Then you just want to make sure that you're not pushing them out of those benefits because of their income ⁓ or making any part of their social security taxable. So that takes a little bit more. ⁓   finesse than hiring a child.   The Dental A Team (23:36) No, that's great. That's a really good idea too, because I hadn't thought about parents. I have heard about children, but you're right, parents are retired. And if there's ways that you can support and give back rather than like, again, I love the government. I am happy to pay taxes, but if there's ways that I can support my own family, ⁓ I think it's great because I'm going to pay that money anyway, but paying it to people that I love and care about is really a great idea.   Alexis Gallati (24:00) Yeah. Another popular one I'm sure that you've seen on TikTok or other social media is the Augusta rule. ⁓ and this is where you're renting your home to your business. ⁓ and this is perfect example where documentation is absolutely critical. ⁓ but basically what happens is you rent your home to your business for 14 days or less. Those days do not have to be consecutive and your business gets to   The Dental A Team (24:07) Mm-hmm.   Alexis Gallati (24:28) right off the cost of that rent. So obviously lowers your taxes. But then you as the individual do not have to pay tax on that rental income. Now, if you do it for 15 days and you've ruined the strategy and you have to pay tax on all 15 days. So that's really important you do 14 days or less. But this is again a really great way if you have monthly board meetings, that's 12 days right there.   Or if you have employee parties, if you have colleagues over in discussing business, though, as long as you have a rental agreement in place between yourself and your business, and you document through meeting minutes everything that occurred during that event, then that is the documentation that the IRS would need in order to substantiate that.   strategy. And obviously a reasonable rental rate as well.   The Dental A Team (25:27) Yeah, no, didn't realize,   I did not realize that you needed a rental agreement. Can you expand more on that? like we check all the Airbnb's and the VRBO's in the area to see what does our house actually go for and like keep that documented every single year and then have an actual agenda and like have it in the calendar. So it's in our Google calendar. It's got an agenda. It's got a PDF didn't attach. But how does the rental agreement work? like, yeah, how do you, I didn't realize that that was a necessary piece to it.   Alexis Gallati (25:57) Yeah, so you can even just use ChatGPT to create it. ⁓ But essentially what you do is it's just that agreement between the business and personal. So ⁓ you just want to think about it like any other rental that you would do. If you were to go to a conference room in a hotel, for example, or go rent that Airbnb, you're going to be signing some sort of agreement saying that this can happen.   that this event can happen on this date. ⁓ you can either do one agreement for the entire year, spelling out like, here are the days that we're going to be doing these things, ⁓ or you can have an agreement for each time that it happens.   The Dental A Team (26:43) Very cool. That's super helpful. Yeah, I do love the addresses for all anything people. And I mean, I've had CPAs and like, don't go crazy. Like that's where I say like check Airbnb, check VRBO like what you think your house is worth versus what market value says your house is worth. Like, let's make sure that we are accurate on that. But yeah, that's definitely an amazing one that I think is great for offices to surely do.   Alexis Gallati (26:51) Yes.   Yep. Go and get two to three comps. So then that way can just take an average. I feel like that's a very safe way to, ⁓ show reasonableness. You're not just like, Hey, I'm taking the highest one on the block. You know, it's taking a few of them.   The Dental A Team (27:21) Totally. No, definitely agree. I love that. Okay, Alexis, what other ideas? know we're, I'm like just like sitting here. I'm like, I love this writing it down. Great ideas. What are some of the ones that like, yeah, anything else that's going to save us? Um, because like taxes are taxes and we are going to pay them, but like, what else can we do to, like you said, Bill Gates or, um, like Warren Buffett, what are the things that you found for like these higher net worth earners? Like, do they need to get into real estate and like use the big, beautiful tax bill or like,   Alexis Gallati (27:23) Yeah.   Okay.   The Dental A Team (27:50) anything else that you've seen that like really moves the noodles or is like, no, just the small consistent things are really going to help them out.   Alexis Gallati (27:57) Yes, well, they all help out. ⁓ But if you are looking for more of that, hey, Alexis, what's like Hail Mary that I can be doing to act to really save? ⁓ You can look at real estate. ⁓ That could be a whole podcast by itself. ⁓ But in general, you you tend to ⁓ get into real estate when you're not talking about like reets or things I can do through the stock market.   The Dental A Team (28:14) Right.   Alexis Gallati (28:26) ⁓ You're either doing like real estate syndications, ⁓ direct ownership, like long-term rentals or short-term rentals. And ⁓ each of those are treated differently and have different ways of making that ⁓ a tax deduction for yourself. So when it comes to, in general, ⁓ real estate syndications, this is where you're   The Dental A Team (28:49) Mm-hmm.   Alexis Gallati (28:54) buying into a partnership that maybe owns an office building. And you go in with other partners and ⁓ it's syndicated. So it's very passive. There's no way for you to write off any losses in that current year. ⁓ When it comes to direct ownership, the IRS basically says, hey, that real estate is considered passive unless you have real estate professional status or you do that short-term rental   deduction or excuse me, short-term rental exclusion. And so what ⁓ happens if you can qualify for the short-term rental exclusion or real estate professional status is that those what would have been passive losses that you can't use against your current income will be considered active losses. And then you can use it against your   active income, when I say active income, things like your W-2 or your business. So you're getting a current year deduction from that. And you can do cost segregation study to help accelerate depreciation. ⁓ So this is very, very much in the nutshell sort of explanation. ⁓ But it can really be a great way to lower your taxes if   The Dental A Team (29:57) Mm-hmm.   Yeah.   Alexis Gallati (30:16) you essentially want a second job. Just know that real estate is not as passive as the social media gurus go and ⁓ try to glamorize. It really does take a lot of extra work. You want to make sure that you are following the rules properly so that you can get that tax benefit in the current year. ⁓ But if you   The Dental A Team (30:19) Yeah.   Alexis Gallati (30:41) do have that prerogative and you want to learn and get do things properly, then it can really save you quite a bit of money.   The Dental A Team (30:48) Yeah. Are there any other things, Alexis, that are like real estate that save that much but don't require that much work? I'm asking you for the weight loss drug of taxes, please. What's our easiest way with the most amount of bang for buck that you've seen? These are the big hits that if you want, because agreed, real estate's great. If you do that short-term thing, but it is a lot of work. With the big, beautiful tax bill that came through, that 100 % depreciation is pretty fantastic. But like you said,   Alexis Gallati (30:54) Yes.   Mm-hmm.   The Dental A Team (31:17) got to have it rented out, you got to have the pieces, you got to like reno it like there are and you have to have it done by the end of the year and like it's a stressful zone. ⁓ So are there other things that you've seen that might be like 50 or 100 or 200,000 off taxes that aren't necessary real estate? The Augustus one, yes. Like paying people, there's things but is there anything else you've found that are like some of those bigger chunks that maybe people don't think about they don't recognize? Yes of course they're going to take a little bit more work but...   Alexis Gallati (31:17) You gotta work for it.   The Dental A Team (31:45) that you found that could be benefits to our audience.   Alexis Gallati (31:48) OK, so let's talk about my Hail Mary for tax savings. I   love this one towards the end of the year because you're going to want to know, have a good idea of where your tax situation is going to end up. So I use this a lot for year end planning. And this is oil and gas. When you ⁓ invest in oil and gas, again, just like with real estate, there's a lot of different options.   But my favorite is our drilling funds and this is where you invest in a partnership that owns oil and gas wells and these this allows you in that first year to Essentially write off usually somewhere between 80 to 95 percent of the investment that you've put in So let's say you invest a hundred thousand dollars Then you're getting about and let's say conservatively an eighty thousand dollar deduction that can go a   against your ordinary income. So if you're W2 or your business. usually, a good rule of thumb is that, let's say, if you're putting in $100,000, you're saving $30,000 in tax. You're putting in $200,000, you're saving $60,000 in tax. And then after year one, you're earning overall, during the life of the investment, about a 2x   The Dental A Team (33:10) Bye.   Alexis Gallati (33:11) you put   100,000, you're getting about 200,000 back. And so it's considered a very conservative investment. And just because the length of the investment, and this is one of the cons of it, is that it's usually about a 10 to 12 year period. So it's generally only about a 7 % return on investment over the life of the investment. the great thing about it is that   you let's say if you did put in that hundred thousand, you're getting that 30,000 in savings, and then you can go put that into something else that will earn you even more money. So then this is something that you can do every single year. And, you know, just depends on how much money you want to save and so that how much you put in for that investment.   The Dental A Team (33:57) Gosh, that's such a good one. And these are things of like just fun, like tips and topics. Like I said, it's the rules of monopoly. I caught like, how do we play tax strategy better? Alexis, what are any like resources? I feel like you guys have some resources. Like I feel the world of tax is so daunting. And so it's like, we hear from podcasts and we hear snippets and we see TikTok and it's like real estate games. like, where do people go if they like want to dig a little bit deeper and really become like more tax expert and more tax savvy and.   like tax strategy, like what are any resources you found or ways for people just to become a little bit more literate in the tax world.   Alexis Gallati (34:33) Yes, so ⁓ of course I'm to do a little shameful plug. My book, The ⁓ Advanced Tax Strategies for Medical Professionals, it's really just that it's a brain dump of all different types of strategies, whether it's for your business or W-2 only, charitable, these alternative investments. And so it's really a space.   The Dental A Team (34:36) as you should.   Alexis Gallati (34:58) for readers to learn more about their options. So then that was the way they can go online and do more research or bring it to their current advisor. So, you know, it's just about opening those possibilities. Otherwise, you know, one resource that is really great for especially medical professionals is the White Coat Investor that Dr. Dali, he has a wonderful, wonderful site and he puts out really good material.   The Dental A Team (35:11) Yeah.   Alexis Gallati (35:25) when it comes to not only taxes, but also for ⁓ just finances in general. And then, of course, on ⁓ CerebralTaxAdvisors.com, our website has wonderful ⁓ material that I put out all the time. There's lots of goodies there, as well as ⁓ different resources and worksheets and stuff like that.   The Dental A Team (35:52) Yeah, no, that's super helpful.   But Alexis, what do you find ⁓ as you go through this? Like one, how often are you meeting with your clients? Because I feel like so many CPAs and tax strategists meet with them in like December 1st and they're like, hey, you owe this much money. Is that how you guys plan? Like how should tax planning actually work?   or is that normal? Like I'm just trying to find a vibe of how this should work in the industry.   Alexis Gallati (36:15) Yeah.   Yeah. So when a medical professional first starts working with us, I design a tax plan for them. And that's really critical because right then and there, OK, what can we be doing to dramatically lower your taxes, legally, of course, and set you up for success? And then we meet with our clients at minimum twice a year. So we do a mid-year tax projection and a year-end tax projection.   The Dental A Team (36:34) course.   Alexis Gallati (36:45) And especially with medical professionals, your income is so variable throughout the year, depending upon insurance reimbursements or seasonality and things like that. And so we really want to make sure that we have a good, clear understanding, good six plus months in advance. Hey, what are you going to be owing tax wise? What does cash flow look like? What quarterly estimated payments do you need to make?   All of these things should not be a surprise. So that's why when I built Cerebral in the packages we have, I was really focused around how do we eliminate those surprises.   The Dental A Team (37:23) Yeah, no, I love that. that's super helpful because I feel like so many just wait till December and it's like, no, like there's things I could have been doing and if I would have known. So that's super helpful. And then I think the other question is like, okay, you guys are tax strategy. Are you CPA? Are you bookkeeping? Like kind of differentiate. Are you in the financial advisor world? Like what specifically would we say I need you for XYZ, but I'm going to need these people again, like marketing, right? Like what facet of my wealth management are you?   and who do I need paired with you?   Alexis Gallati (37:54) Yep, so we are your tax compliance, tax planning, your bookkeeping, and CFO services, and also business advising as well. So we're able to set up entities for you ⁓ as well as provide ⁓ just a lot of the years and years of experience that we have in running businesses and seeing different types of practices, et cetera. ⁓ We are not investment advisors, so we won't   say, buy Coca-Cola versus Pepsi. But we will introduce you to different investments that have tax benefits. And one very unique quality of Cerebral that's very different from other firms is that we do not take any commissions or kickbacks on any strategies we recommend or vendors we recommend. And we don't sell any products. So we're very education-based. I'm very focused on   you understanding your options so you can make a educated decision on what you want to move forward with. And then we are a white glove done for you firm that will implement those strategies on your behalf and make sure they're reported properly on your tax returns. Because that's what we've found being in this industry, especially specializing in medical professionals, is there's a lot of people out there that know about these strategies.   but they do not know how to implement them properly. And that honestly is 80 % of the fight when it comes to doing any of these strategies.   The Dental A Team (39:26) Yeah, no, that's incredible. So, and again, this is just like naiveness on my side. Do I need a CPA or are you guys the replacement of a CPA?   Alexis Gallati (39:35) Yeah, we're the replacement of CPA. We are CPAs. We are EAs. So we are taking care of your tax preparation, so personal and business. We do it all. I try to keep these packages as comprehensive as possible because I hate being nickel and dined. communication's a top priority for us. And so we don't want our clients to hesitate whatsoever to connect with us. And so that's why we don't.   The Dental A Team (39:56) Totally.   Amazing.   Alexis Gallati (40:05) shot like I, my gosh, I just got like a bill from my attorney the other day and it was for stuff that I talked to him about like in August. I'm like, I hate those pop-up bills. So that's yeah, that's, why I try to make it as comprehensive as possible.   The Dental A Team (40:10) Yep.   Right.   Awesome.   No, that's fantastic. That's really helpful. And I know a lot of people are very nervous to switch from their CPA. CPAs, feel like we're so embedded and we trust them with our souls. Truly, I see this. ⁓ So is there complementary calls we have with you? how do we start with that? Because I know, honestly, untangling from a CPA is such a pain. It is so annoying. so ⁓ how does that process work if people want to work with you, Alexis?   Alexis Gallati (40:46) So the best thing you can do is go to our website and go to the contact page. And you will ⁓ go through a very quick questionnaire to make sure that you're a good fit for us, because we also want to make sure we're a good fit for you. And we will ⁓ have a tax discovery session. And during that session, we will. We'll talk about what your needs are and what it's like to work with us. ⁓ I'm very focused on that return on investment. We actually have a guarantee.   with the design of our plans that I will save you at least two times what you pay us in ⁓ tax savings or you get the plan for free. And on average, our clients actually achieve 4.5 multiple with the design of our plans. So again, it doesn't make sense for us to work together if I can't save you more than what you're paying us.   The Dental A Team (41:39) That's amazing. No, that's incredible. And that's a great guarantee. And ⁓ then let's say hypothetical, we do get audited. How often do you guys go through audits and like success rate? Like I'm imagining if you were three years in IRS, you're probably pretty fantastic at that. But these are always things that I'm just curious. Like how does that work? And how often are your clients audited? And like, how is your success rate on that? And if you don't want to share this, I hope you do. We're just going to go for it. Like, yeah, I'm just going to ask the weird questions. Why not?   Alexis Gallati (42:01) Yeah.   I love the weird questions. They're the best. So yeah, that's one thing I can never guarantee that you won't be audited because of course there are always random audits that happen. We've only had three audits since I started Cerebral over 10 years ago. In 2014, I started Cerebral. ⁓ And ⁓ one of them was for the mortgage interest deduction. there's a limitation in that.   The Dental A Team (42:18) It's incredible.   Alexis Gallati (42:28) Um, and that was just, unfortunately, a client had not provided the correct information. And so we were easily able to just change it and be on our way. Um, and then another two were regarding actually real estate professional status. And that was just New York state saying, Hey, like we don't, we don't think that you're actually qualified for this. we're like, Oh, yeah, we do. Here's the paperwork. And they're like, Oh, okay. See you later. So yeah.   The Dental A Team (42:50) Yeah.   That's amazing.   That's a huge thing. And I'm so glad I asked the question because I think for me, that's something I'm curious on of like, I get it. Like you said, you can't guarantee that, but as long as you back in, do you guys charge extra for those audits or is that part of the plan? Like, nope, we stand behind it. Like, how does that work? Cause I know there's some firms that I have chatted with and if we do get audited, it's like 375 an hour for the audit. And I'm like, okay, like I'll just plan for that. But how does that work for you guys?   Alexis Gallati (43:18) Yep, so we back up all of our work and all of our packages. If you do receive a notice for anything that we prepare, you send it to us and we help you take care of it. So yeah, we 100 % back up our work. If you come start working with us and you have some a notice from a year that we didn't handle, like we didn't prepare, we'll still help you handle it. But that would be just.   at our hourly rate, depending upon the extensiveness of the notice. But to go back to your original question about making that change, I 100 % get it, especially if you've been with somebody for so long. And so you just have to look at that cost benefit and see, hey, staying with this person, how much is that costing me in tax savings versus   The Dental A Team (44:01) Right.   Alexis Gallati (44:12) going with somebody like cerebral and we try to go and make that process as seamless as possible when it comes to getting ⁓ up to date in your history and then ⁓ getting access to your bookkeeping and getting your tax returns. ⁓ And so, because I completely understand it can be daunting, but. ⁓   Happy to have a conversation around it when we meet about the discovery session and to see if it's something you'd want to move forward with.   The Dental A Team (44:43) Amazing. Alexis, has been such a great podcast and I just love meeting great individuals. I love how much you have a passion for the law and for the tax wealth and it's your own life and your own livelihood. So if people want to reach out, I know you said it before, how do they connect with you? So yeah, they can get started if they're interested.   Alexis Gallati (45:01) Yeah. So you can Google us or just go to CerebralTaxAdvisors.com. And which by the way, the reason why I have cerebral is because my husband is a private practice neurosurgeon and my dad's a retired private practice neurologist. hence cerebral in the brain. So if y'all can remember. But yeah, so CerebralTaxAdvisors.com is the best way to get a hold of us.   The Dental A Team (45:14) There you go.   I love it. Yeah.   Alexis Gallati (45:27) ⁓ And I look forward to potentially talking with y'all.   The Dental A Team (45:32) Well, Alexis, thank you so much for this. And for all of you listening, I hope you take advantage between now and April 15th. I hope you just like have a conversation. I'm always pro. I love CPAs. My CPA listens to this podcast and I'm always interested in meeting new people like Alexis, chatting with them. Are there different ways that they can benefit me? Because yes, I love my CPA, but I love more than that saving money and learning new strategies that maybe I didn't know about. So Alexis, I really hope a lot of them reach out to you, connect with you and for   All of you listening, thank you for listening. I'll catch you next time on the Dental A Team Podcast.  

In this episode, e-commerce expert Norm Farrar shares actionable strategies for Amazon sellers to build and engage their own audiences. He discusses using insert cards to collect customer emails through offers like free products, warranties, and cookbooks, and emphasizes the importance of email marketing to boost revenue. Norm explains how to create and repurpose valuable content, such as chef-sourced recipes, across Amazon posts and social media. He also highlights the benefits of hosting live cooking shows on Amazon Live and using video creation services to enhance product listings, offering practical tips for optimizing Amazon sales and brand growth.Chapters:Introduction to Norm Farrar (00:00:00)Host introduces Norm Farrar, his background in e-commerce, and his Amazon podcast.Case Study: Email List Building with Insert Cards (00:00:33)Norm shares a case study about a beauty company collecting 280,000 emails via insert cards but not utilizing them.Insert Card Offers: Free Products and Extended Warranties (00:01:36)Discussion of effective insert card offers, including free products and extended warranties to collect customer emails.Meal Plans, Cookbooks, and Recipe Content Strategy (00:03:20)Norm explains using meal plans and cookbooks to collect emails, and sourcing recipes from chefs and culinary students.Repurposing Content: Newsletters and Amazon Posts (00:04:34)How recipes and user-generated content are repurposed for newsletters and Amazon posts to engage customers.Mindset Shift: Value-Driven Email Marketing (00:05:00)Host reflects on providing value through email, not just sales pitches, and repurposing content across channels.Amazon Live Cooking Show Launch (00:06:52)Norm introduces their new Amazon Live cooking show featuring chefs and culinary students using their products.Live Content Strategy and Product Demonstrations (00:07:45)Details on using live cooking shows to demonstrate products, increase engagement, and gain followers.Video Content Creation and Repurposing (00:09:07)Norm discusses creating videos with influencers, repurposing video content for Amazon, social media, and YouTube.Using Billo for Video Production (00:10:38)Introduction to Billo, a service for affordable, high-quality product videos, and how to use them for marketing.Three Actionable Takeaways for E-commerce Brands (00:12:57)Host summarizes key takeaways: business planning, building an email list, and repurposing content.Amazon Internal Tools for Listing Optimization (00:14:46)Norm recommends using Amazon's internal tools for listing optimization and growth opportunities to increase sales.Closing Remarks (00:16:21)Host thanks Norm for his insights and wraps up the episode.Links and Mentions:Tools and WebsitesAmazon LiveAmazon Seller CentralStrategies and ConceptsEmail List Building: 00:01:08Insert Cards for Email Collection: 00:02:06User-Generated Content: 00:04:34Content Repurposing: "00:09:07Listing Optimization Tools: 00:14:46Transcript:Josh 00:00:00  Today I'm super excited to introduce to you Norm Farrar. Norm specializes in providing e-commerce and online marketing services for brands. He has worked with fortune 500 companies such as Coca-Cola, Mercedes-Benz, and 20th Century Fox since the early 1990s. Norm has focused on helping entrepreneurs optimize their operations and unlock their businesses potential. Presently, he is the host of the popular Amazon podcast lunch with Norm. So welcome to the show, Norm.Norm 00:00:32  Hey, glad to be here.Josh 00:00:33  So, Norm, I wanted to ask, you know, what are some of the best practices that you see with that? And maybe do you have any case studies or maybe some examples that you might be able to share with us, just to kind of spark some ideas in people's mind of the various opportunities that do lie in, you know, building your own audience off of Amazon from those insert cards.Norm 00:00:55  Well, and it's a good and bad story, but I know we were working with a beauty company who had built an email list up to 280,000 emails.Norm 00:01:08  Wow. But he would not. He never. He thought it was inconvenient. It would inconvenience people if he sent them emails.Josh 00:01:18  That doesn't make sense.Norm 00:01:19  280,000 emails. So yeah, that that that wasn't, that wasn't a smart move, but,Josh 00:01:27  Attracting. I mean, how did he attract 280,000 people to give him their email address? Right. Like, do you know what the offer was?Norm 00:01:36  Yeah. Well, different beauty products. So what it would be is you could go. You could go to the insert. It would go to a landing page. The landing page, would offer them one of his other products. So if you had the shampoo conditioner, you could have the, what's called keratin treatment, or you could have, there was, some serums and stuff like that, but you were offered a free product. So in the $10.Josh 00:02:06  In the insert card on the insert card, it says, hey, claim your free product I assume then yeah. Okay.Norm 00:02:13  Yeah. So all it did was send.Norm 00:02:16  He got the email address and the address because he had to send the product. So he had, he had it all and he did not and would not send out a single email.Josh 00:02:29  Fascinating. Yeah. Which is you know, going back you kind of shared that stat that you think that people are missing out on 40% of revenue just by not implementing, you know, additional as. Yeah. Right.Norm 00:02:43  You sell a million bucks, you're missing out a 400,000.Josh 00:02:46  Fascinating. Yeah. Any other stories or examples of, like, insert cards or, you know, ways that work to get people to provide their email address?Norm 00:02:56  Well, there's always the extended warranty. So that is something, again, going back to the knife company, extended warranty. So it's a lifetime warranty. Okay, great. That's a lifetime warranty anyway. Basically. But, you know, it's a lifetime warranty. another one was just like I was talking to you about before. A knife with the honing rod. Okay, great.Norm 00:03:20  another one that worked for that company was the meal plan and cookbook. So you can either download and get a weekly email. So what's in that weekly email with the weekly plan? Well, there's some sort of promotion. It wasn't all the time, but there was either just some recipes. So this is something that we did as well. We went out and we, talked to chefs and we talked to culinary schools, and we gave them, very expensive knife. And so the deal was we'll supply the whole class with these very expensive knives. if they provide us with a recipe and spread it out on their social media, tag us on their social media. So we got a ton of user generated content and we got a ton of Recipes. So what do we do on Amazon posts? We provided recipes. So that started to get a very unique following. And then because of that, we ended up getting all this really cool stuff that we could put onto this other page, fill in to the newsletter, and when people got their newsletter, they got recipes, which ended up being two full, really incredible recipe books.Norm 00:04:34  So now we give away the recipe books. But we could peel off one recipe at a time, which people enjoyed, you know? And we didn't do it, but you could have even segmented it further. If the person was vegan, you could just send them vegan recipes or vegetarian or, you ...

Tech's pain is consumer staples' gain, as the mag 7, chips, and software all take hits, while the likes of Coca-Cola and Hershey's hit highs. But, after fresh jobs data disappoints and Revelio Labs says the labor market is now "permanently smaller," is the market action rotation or risk-off? Plus, Bitcoin is on pace for its worst week since November 2022, putting Strategy's crypto hoard underwater. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Incogni advertisementUse code “https://nordvpn.com/earthancients at the link below to get an exclusive 60% off an anual Incogni plan.Your URL is: https://incogni.com/earthancientsMichael J. Menard: Greater Than Gravity, How Childhood Trauma is Pulling Down HumanityWhat if America's #3 leading cause of death has been hiding in plain sight?In Greater Than Gravity, Michael Menard exposes a devastating truth that will shock the world: Childhood trauma is killing 889 Americans every day—more than accidents, strokes, and diabetes combined. Yet it doesn't appear on any official cause-of-death list because we've been counting the bodies wrong.When someone with severe childhood trauma dies of a "heart attack" at 55 instead of 75, we call it heart disease. When they overdose, it's addiction. When they take their own life, it's suicide. But strip away the medical terminology and you see the truth: these are trauma deaths, pure and simple."This is the largest threat to the well-being of humanity known today." —Dr. Glenn Schiraldi, world-renowned trauma expertAfter building a corporate empire and creating fourteen revolutionary patents, Menard made a discovery that stopped him cold. While writing his memoir about growing up with thirteen siblings, he realized their "tough childhood" was actually complex trauma. Its deadly fingerprints were everywhere—two brothers lost to addiction, his family stalked by depression, and invisible wounds that bled across generations.His engineer's mind couldn't let it go.What he uncovered will change everything: Childhood Trauma is the #1 cause of addiction, suicide and incarceration. 89% of teen suicide attempts trace to childhood trauma. 85-100% of addiction patients have trauma histories. 90% of prisoners carry childhood scars. The $14 trillion annual cost exceeds our entire defense budget. We've been treating symptoms while the real epidemic claims nearly 900 lives daily.But here's what no one saw coming: The very force pulling humanity down could become the force that lifts us up.Greater Than Gravity isn't just a book—it's the battle cry that breaks the silence on America's hidden killer. Through his foundation UACT, Menard presents the first comprehensive plan to end childhood trauma entirely. Not reduce it. Not manage it. END IT. The 889 daily deaths we could prevent. The lives we could heal. The future we could change.It all starts with opening this book.Labeled as "non college bound" he was placed in a trade school program. At the age of twenty-one Michael Menard joined Johnson & Johnson to operate the blueprint machine. Twenty-five years later he was named the company's first VP of engineering and an officer of the company with responsibilities in forty-four countries. Now labeled as "exemplary creator", he has received fourteen US and multiple international patents, including the inventions of infant disposable diapers with elastic legs and sanitary napkins with wings for women.As co-founder and president of The GenSight Group, a company helping corporations find a systematic approach to strategic choice and resource optimization, Michael has advised senior leadership at institutions such as Fedex, Westinghouse, Cisco, Glaxo, Pfizer, Coca-Cola, and the US Department of Energy. Michael has contributed to numerous professional publications including Harvard Management Update, Gartner Research, and The Journal of the American Management Association.https://www.michaeljmenard.com/aboutBecome a supporter of this podcast: https://www.spreaker.com/podcast/earth-ancients--2790919/support.

Welcome to the second annual Florida February, where the stories get dumber, the dramatics get louder, and our sound-FX machine is working overtime. Trevin falls for another brilliant marketing trap courtesy of Lil Dicky's Buzzballs commercials and arrives with a “celebratory” beverage. Amanda dresses up for a fancy work New Year party, only to crash in her makeup and wake up with her acne in full goblin mode. We kick things off with Killer Facts from the Sunshine State. Amanda spotlights the adorable oddity of the world's smallest police station in Carrabelle, Florida, while Trevin heads to Quincy, where Pat Munroe's Coca-Cola hunch turned a tiny town into a community of soda millionaires. Our first story dives into the Wreck Bar in Fort Lauderdale, home to performing mermaids Whitney Fair and Mia Mellies. Their years-long rivalry involves nudity, alleged witchcraft, and multiple visits from law enforcement. You may have seen this case on HBO's It's Florida, Man—but you've never heard it like this. And yes, we've got an update. Then Trevin takes us to St. Petersburg and the offices of 1-800Accountant, where a new HR director's petty streak and serious attitude problem spiral into an unauthorized access nightmare that threatens the entire company. Two Florida stories, one shared theme: system breaches fueled by pure pettiness. So hack into your podcast app of choice and dive in. Welcome to Florida. Today's Stories: • A Mermaid Scorned • HR Nightmare Join our Facebook Group: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/livelaughlarcenydoomedcrew⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For ad-free episodes and lots of other bonus content, join our Patreon! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/LiveLaughLarceny⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out our website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you have a crime you'd like to hear on our show OR have a personal petty story, email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠livelaughlarceny@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or send us a DM on any of our socials! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Today on the show, we have Charles Rosenblatt, CEO of Butter Payments, providing ML AI-driven payment recovery for subscription merchants and recurring payments. Previously, Charles was CSO of Payoneer, CRO at Velo Payments, and ran treasury at D.E. Shaw during the late 90s—where managing a financial crisis taught him that outside factors can derail even the best strategies and smartest teams. In this episode, we uncover why the 14-day dunning period is an arbitrary standard that shouldn't exist—and how decoupling dunning strategy from product access unlocks smarter business decisions. Charles shares how Butter analyzes 128 variables across billions of transactions to predict payment recovery within 10 seconds, allowing companies to shut off high-cost AI users immediately when recovery is unlikely, while keeping loyal customers active when payments will clear. We explore why involuntary churn creates dangerous false signals: 30% of customers leaving might actually want to stay but have expired cards or temporary payment issues. This can lead product teams to catastrophic decisions—like Coca-Cola changing their formula when the real problem was payment infrastructure, not product-market fit. The lesson: understand what's within your control versus what's not before making strategic pivots. We also discuss how Capital One shifted their best people from acquisition to retention after realizing they were churning the equivalent of the 7th largest credit card company every year—because spending $20 to save a $500 NPV customer beats spending $300 to acquire a new one who might churn anyway. Finally, we dig into payment recovery ethics and strategy: why Butter refuses "forced payments" that drive customer accounts negative, how different card types (Amex vs. debit vs. prepaid) require completely different retry logic, and why competitors who inflate recovery promises by 100% damage trust across the industry.As always, I'd love to hear from you. You can email me directly at andrew@churn.fm, and don't forget to follow us on X.Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

If you ever feel guilty for not doing enough, not doing it fast enough, or not having something visible to show for your work, you're not alone. Productivity guilt is real—and it impacts high performers, perfectionists, and strategic thinkers the most.In this episode of The Career Refresh, Jill breaks down: The two most common ways productivity guilt shows upWhy invisible work triggers anxietyHow perfectionism fuels guilt (and how to break that loop)The difference between perfectionism and professionalismWhy managing your mindset is the key to feeling accomplishedSupport the showJill Griffin, host of The Career Refresh, delivers expert guidance on workplace challenges and career transitions. Jill leverages her experience working for the world's top brands like Coca-Cola, Microsoft, Hilton Hotels, and Martha Stewart to address leadership, burnout, team dynamics, and the 4Ps (perfectionism, people-pleasing, procrastination, and personalities). Visit JillGriffinCoaching.com for more details on: Book a 1:1 Career Strategy and Executive Coaching HERE Build a Leadership Identity That Earns Trust and Delivers Results. Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture Team Dynamics training to increase retention, communication, goal setting, and effective decision-making Keynote Speaking Grab a personal Resume Refresh with Jill Griffin HERE Follow @JillGriffinOffical on Instagram for daily inspiration Connect with and follow Jill on LinkedIn

Yep - we are at the start of a new world - a world where AI is going to be 'even bigger than the internet'. And as the leaders of challenger brands in CPG, we've gotta lean in. In this episode of Brand Growth Heroes, I'm joined by one of my oldest and best friends, Paul Adams, CPO & Marketing at a multi-billion dollar company, Intercom AND he is building Fin.ai. If you're not in 'Tech' you may not have heard of him, but Paul Adams is one of the world's most prominent tech product designers, researchers, and authors -  recognised as one of the world's leading thinkers on the the intersection between humans and technology... and now between humans, commercialisation and AI.... amongst many other aspects of tech that most of us are not even privy to!  Described as "one of Silicon Valley's most wanted", he's also one of my closest friends, and I can't tell you how proud we are of the young man who rocked up to live with us in Balham in 2002 to work at Dyson, his very first job. After only a few years he was poached by Facebook, where he made the platform 'mobile' and then Google, where he worked on making Gmail, Google and YouTube mobile too. It was while working for these behemoths that he moved to San Francisco with his wife Jennifer, who's one of my three besties (Love you, Jen), and became globally renowned on the Tech speaker scene. In this episode, Paul argues that AI isn't just another new channel or tool. It's a platform shift on the scale of the internet and potentially bigger. We talk about why the moment we're in feels eerily similar to 1999, why marketing is getting less effective across the board, and why the brands that win next will look very different to the ones that won the last cycle.A bit more background on Paul:"Most Wanted" Status (2011): Paul Adams was highlighted by Fortune as a highly sought-after talent in Silicon Valley following his significant contributions to major tech firms.Google (Social Research): At Google, he led the social research team, and his work directly influenced the creation of "Circles," which became the foundational feature of Google+. He also worked on Gmail, YouTube, and mobile products.Facebook (Brand Experience): He later joined Facebook as the Global Brand Experience Manager, where he focused on research, design, and product strategy, working with marketers and advertising agencies.Intercom (Product Strategy): He joined Intercom as VP of Product in 2014, later becoming the Chief Product Officer.Thought Leadership: Adams is the author of Grouped: How Small Groups of Friends are the Key to Influence on the Social Web. His work on "The Real Life Social Network" is widely recognized as one of the most viewed presentations on the evolution of social networks.Background: Before his time in tech, he worked as a product designer at Dyson, where he designed electronic appliances. Current Status: As of September 2023, he was working as the Chief Product Officer at Intercom, focusing on product strategy in the age of AI.This isn't a tactical 'AI' for the sake of AI episode. It's a big-picture conversation about what's actually changing, what's already changed, and what brand builders need to understand to stay relevant over the next decade. it was this conversation that made me set up a buzzing new community called NextGen CPG -  a community for AI-native founders.   Take a look and see if you're eligible to join us hereUseful linksConnect with Paul Adams on LinkedIn https://www.linkedin.com/in/pauladams/Connect with Intercom The #1 AI Agent https://www.linkedin.com/company/intercom/Join the NextGen CPG WhatsApp community and LinkedIn page ============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce you to Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board for the second year running.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com==============================================.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Hour 1: Catherine O'Hara has passed away unexpectedly at 71. Her cause of death hasn't been reported, but her unique health condition and recent weight loss is curious. Macaulay Culkin, amongst her many other Hollywood children, are sharing heartfelt tributes. Demond Wilson, known as Lamont on the 70s sitcom ‘Sanford and Son,' has also passed away. Here's what Punxsutawney Phil is saying. Would you cut this guy's burger? Everybody's Nana just struck gold with an old crock pot. Hour 2: ‘Below Deck' is back today. Is Hollywood, the place, dying? Has the new age accessibility to music actually devalued it? Let's talk about the Grammys. Bad Bunny was the big winner of the night. Cher got a lifetime achievement award, and she also got… confused? Kendrick Lamar is now the most decorated rapper at the Grammys. Sabrina Carpenter angered PETA. There was a tribute to Ozzy Osbourne, and Steven Spielberg is officially an EGOT. The ground is shaking this morning in the Bay. Listener Cindy is reporting live from the scene. Super Bowl week has begun here in San Francisco. The Milan Winter Olympics begin THIS FRIDAY! (51:39) Hour 3: ‘Today' show co-host Savannah Guthrie's mother is missing. Watch the greatest Super Bowl commercials of all time tonight on CBS. Dunkin is shelling out the dough for this year's ad. Pepsi takes a shot at Coca-Cola. Hockey ticket sales are up - there's no wonder why. Well, there's gonna be a Chia Pet movie. San Francisco is star studded this week. California is the only state in the country that has the appropriate amount of water. Your good news story of the day… almost. (1:35:27) Hour 4: The worm is out, the itsy bitsy spider is in. Dolly Parton was collected by the authorities - but it's not what you think. Sarah's got your Grammy highlights. What's going on with Nate Bargatze? Vinnie's high school friends are watching us on YouTube! TSA is now charging $45 if you don't have a REAL ID. This school program teaches kids to fix up old cars - and then gives them away to single moms! (2:18:46)

It's flying under the radar, but in the last few days we have seen how dysfunctional the Broncos and Bills are. Is Giannis' mom's Miami Facebook post a sign he wants to go to the Heat? And former NFL safety Tyrann Mathieu says he mixed bleach with Coca Cola to try passing a drug test!See omnystudio.com/listener for privacy information.

Paige Arnof-Fenn shares how to stop competing on price by sharpening brand positioning, owning a niche, and turning reputation + referrals into consistent demand.In this episode, Paige Arnof-Fenn shares her journey from investment banking to branding powerhouse and discovering her true calling in marketing, building a distributed firm long before remote work was mainstream, and detailing how to turn expertise into profitable, high-impact businesses. Paige is the founder and CEO of Mavens & Moguls, a global branding and digital marketing firm that has worked with clients like Microsoft, Virgin, The New York Times Company, and Colgate. Her path to entrepreneurship didn't begin with a clear plan, but with a series of courageous pivots that led her from Wall Street to marketing leadership at P&G and Coca-Cola, and eventually to building her own agency. Along the way, she learned that success is less about following a script and more about honoring the parts of work that energize you.The turning points in Paige's story are rooted in self-awareness and bold action. After realizing investment banking didn't align with her values or passion, she shifted into marketing, first through business school, then by shaping brand strategy at major corporations and startups. She watched the internet industry emerge in the late '90s and embraced it, later using the post-9/11 job market as a catalyst to launch her own business. What could have been a moment of fear became the start of a 24-year journey building a thriving firm with a distributed team across multiple cities and countries.Paige's most powerful insights center on clarity, niche, and validation. She encourages women entrepreneurs to treat themselves as a brand, not a commodity, and to build businesses based on real market research, not friendly feedback. She champions differentiation through specificity, sharing how dominating one niche beats trying to please everyone, and explains how profitability is the foundation for meaningful impact.Paige's story is a celebration of women's leadership, resilience, and the power of building businesses that create real change. If you're ready to rethink what entrepreneurship can look like, and how to build it with intention and confidence, this conversation is for you. Tune in and be inspired.Chapters00:56

Gary and Shannon cover breaking headlines, a Small Biz Thursday spotlight, and a deep dive into why people still don’t trust artificial intelligence. The conversation moves from tragedy and politics to Epstein fallout, an unexpected listener detour, and new research showing skepticism toward fully AI-generated content.• #WhatsHappening: A crash involving youth hockey players, a new federal drug-response order, and Epstein-linked plea deals resurface.• Small Biz Thursday: Ethio Bites founder Mekdelwit Bayu shares her vision behind the family-run Ethiopian restaurant.• Listener Chaos: A talk-back comparison on Board Wizard, Elmer’s voice derails things for a second. • #StrangeScience: Why fully AI-generated videos fail to earn trust—and why Coca-Cola’s AI move backfired.See omnystudio.com/listener for privacy information.

Destination 2026 with Glenn Davis featured... FIFA 2026 World Cup Updates Jay DeMerit, former USMNT reflects on the journey to starter playing in 2010 World Cup in South Africa in all 4 matches! Earl Barrett, former Aston Villa on representing England in the World Cup Brought to you by Houston Methodist, Coca Cola, NRG, Quanta, Visit Sugarland and Aramco.

Episode 292 features Scott Love interviewing culture-transformation author and speaker Greg Hawks about his book Act Like an Owner: Five Unlocks for Creating Culture People Love and Results Leaders Need. Hawks frames workplace behavior through a simple but sticky metaphor drawn from his years as a landlord: in every organization you have owners (people who take responsibility and treat the “house” like it's theirs), renters (people who do their jobs but don't emotionally invest), and vandals (people who actively damage culture through blame, excuses, and disregard). A key point is that “acting like an owner” isn't reserved for people with equity—anyone can adopt an owner mindset, and leaders of even small teams can influence culture by clarifying what commitment looks like, building trust, and refusing to tolerate “vandal” behavior that demoralizes everyone else. Hawks also emphasizes that culture improvement is often less about elaborate programs and more about consistent, practical behaviors that create momentum. He highlights the value of clear standards and accountability (commitment measured by responsibility rather than hours), and “activating lasting value” through simple, specific encouragement that accelerates trust (“people like people who like them”). He argues the real leverage move isn't obsessing over disengaged “renters” but addressing actively disengaged “vandals,” because removing toxic behavior makes it safe for others to re-invest. The conversation closes with actionable guidance: think beyond your own “room” and care about the whole “house,” notice and affirm positive behaviors in others regularly, and ask yourself in every situation whether you're owning outcomes or defaulting to blame. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/iTqcAs6HCyc ----------------------------------------

We all start life curious. Asking questions. Exploring. Wondering why. Yet somewhere along the way — especially at work — curiosity can begin to fade. Not because we stop caring, but because we're rewarded for certainty, speed, and having the answers. In this episode of Sticky From The Inside, Andy Goram is joined by leadership strategist, researcher, and TEDx speaker Dr Debra Clary to explore why curiosity isn't a “nice-to-have”, it's a leadership superpower. Drawing on decades of experience inside global organisations like Frito-Lay, Coca-Cola, Jack Daniel's, and Humana, Debra shares why curiosity can be learned, measured, and deliberately strengthened. Together, they unpack how curiosity drives performance, engagement, trust, and better decision-making — and why leaders who stop asking questions often unintentionally shut others down. They also explore Debra's research-backed Curiosity Curve, the four drivers of optimal curiosity, and why curiosity matters even more in a fast-moving, AI-driven world. If you care about building teams where people feel seen, heard, and able to contribute, this conversation will change how you think about leadership. ----more---- Key Takeaways Curiosity is learned, not innate. Debra's research shows curiosity can be developed, measured, and strengthened at every level. Certainty kills contribution. When leaders prioritise speed and answers over questions, they unintentionally shut people down. Great leaders play the long game. Asking questions builds confidence, capability, and future leaders — not just short-term efficiency. Curiosity is a human advantage in the AI age. AI delivers answers; humans still need to ask the right questions and apply discernment. ----more---- Key Moments The key moments in this episode are: 01:11 – Why curiosity is natural — and why it matters at work 07:57 – “Can curiosity be learned?” The question that changed everything 10:54 – What an Italian train journey taught Debra about certainty 13:36 – “Curiosity killed the cat” — the part we all missed 17:41 – Why disengaged employees feel unseen and unheard 26:15 – The Curiosity Curve explained 34:30 – Why senior leaders score higher on curiosity 38:51 – Curiosity, AI, and discernment 42:49 – Debra's 3 Sticky Notes for curious leadership ----more---- Join The Conversation Find Andy Goram on LinkedIn here Listen to the Podcast on YouTube here Follow the Podcast on Instagram here Follow the Podcast on Twitter here Follow the Podcast on Facebook here Check out the Bizjuicer website here Get a free consultation with Andy here Check out the Bizjuicer blog here Download the podcast here ----more---- Useful Links Follow Dr Debra Clary on LinkedIn here Follow Dr Debra Clary on Facebook here Follow Dr Debra Clary on YouTube here Find the Dr Debra Clary's website here Find The Curiosity Curve here ----more---- Full Episode Transcript Get the full transcript of the episode here

Send us a textIn this powerhouse episode, Joey Pinz sits down with one of cybersecurity's most influential builders—a serial market maker who has helped shape some of the industry's most iconic companies. From Sourcefire and Fortinet to Cylance, Javelin, and now Sevco Security, Fitz brings unmatched perspective on what separates successful cyber companies from the rest—and what MSPs must do now to stay relevant.Fitz breaks down why visibility is the core of modern security, why most organizations still don't actually know what assets they have, and how exposure management has become the foundation of cyber resilience. He also explains where the real money is flowing in the MSP/MSSP space, the biggest mistakes founders still make, and what MSPs must do to move confidently into security services.On the personal side, Fitz shares insights from a life built around curiosity, communication, and impact—shaped by early roles at Coca-Cola during the Olympics, BMC, Compaq, and decades of startup leadership. His mission today? Protect the planet through better security, better intelligence, and smarter business decisions.

In this episode of the Massive Passive Cashflow Podcast, host Gary Wilson sits down with Robert Howell, affordable housing investor and founder of Howell & Sons, to unpack one of the most overlooked—but impactful—real estate niches today: mobile home parks and land-home package investing. Robert shares how he pivoted from global event marketing during COVID into real estate investing, starting with affordable housing and eventually scaling into mobile home parks and HUD-certified land-home developments. What began as a necessity quickly evolved into a mission-driven business focused on profitability, scalability, and expanding homeownership opportunities across the U.S. This conversation dives deep into how investors can generate long-term passive income while solving the affordable housing crisis—without sacrificing returns.    

After years of building credibility with a core consumer, Zevia is leaning into scale – and confronting what it takes to turn a purpose-driven brand into a durable CPG business.  In this episode, CEO Amy Taylor breaks down the executional shifts across product, pricing, packaging and mass retail distribution that are helping Zevia compete more effectively in mainstream grocery and position the brand for sustainable, long-term growth. Show notes: 0:25: Amy Taylor, CEO, Zevia – Amy discusses her journey from two decades at Red Bull to leading Zevia, explaining how her brand-building experience prepared her to scale a modern soda brand at the right cultural moment. She positions Zevia as a timely solution amid growing interest in the better-for-you soda category and explains how advances in stevia use and flavor blending have unlocked a more sugar-like taste. Amy highlights the brand's expansion into mainstream retailers like Walmart, its role as an anchor brand due to value and multipacks, and the importance of trust, transparency, and word-of-mouth marketing over lecturing consumers. She also discusses packaging makeovers and a new marketing campaign focused on a moderation-based philosophy. Amy also outlines her leadership approach, which is centered on humility, strong teams and long-term growth. Brands in this episode: Zevia, Red Bull, Pepsi, Coca-Cola, Mountain Dew, Sprite, Doritos, Oreos

Negative thinking drains your energy and sabotages your career success. When left unchecked, it fuels stress, anxiety, and keeps you stuck in patterns that don't serve you. This episode breaks down practical strategies to interrupt negative thought loops and rewire your mindset for the results you actually want. You'll discover why your thoughts aren't facts, how to challenge the stories you tell yourself, and why getting a little ridiculous with your thinking might be the breakthrough you need.Support the showJill Griffin, host of The Career Refresh, delivers expert guidance on workplace challenges and career transitions. Jill leverages her experience working for the world's top brands like Coca-Cola, Microsoft, Hilton Hotels, and Martha Stewart to address leadership, burnout, team dynamics, and the 4Ps (perfectionism, people-pleasing, procrastination, and personalities). Visit JillGriffinCoaching.com for more details on: Book a 1:1 Career Strategy and Executive Coaching HERE Build a Leadership Identity That Earns Trust and Delivers Results. Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture Team Dynamics training to increase retention, communication, goal setting, and effective decision-making Keynote Speaking Grab a personal Resume Refresh with Jill Griffin HERE Follow @JillGriffinOffical on Instagram for daily inspiration Connect with and follow Jill on LinkedIn

@1QLeadership Question: How are athletic departments incorporating pro sports operating principles while protecting their school's institutional mission? Ed Kull, VP & Director of Athletics at Saint John's University, discusses how the athletics department is adapting to a rapidly changing, more professionalized era of college sports, especially men's basketball. He talks about using a revenue-first, startup-style approach and how that model intersects with mission, academics, and student‑athlete welfare. - Kull describes leading the department like a **startup**, emphasizing three parallel revenue streams: annual fund, capital projects, and new revenue-sharing obligations tied to the professionalization of college sports. He highlights resource constraints (small staff, no football, limited facilities) and how creativity in licensing, sponsorships, and partnerships is helping the department stay competitive. - The conversation also explores how Kull's corporate and pro sports background (Coca-Cola, Vitamin Water, NFL, private equity) shapes a professional sports model inside a Catholic, non-profit university.  - Kull stresses education on money management and life after sport, the need for legal and advisory structures, and his belief that academics and degree completio

Send us a text“Discover your gift and begin serving it now.”-Israel DuranExclusive Insights from This Week's EpisodesYou can work harder, stay disciplined, and still feel like your business refuses to move. That is not a motivation issue. It is a bottleneck. Visionary Israel Duran explains why smart entrepreneurs get stuck at the same level and how one hidden constraint quietly blocks growth, momentum, and scale. You will hear how blind spots form, why most leaders stay trapped in resistance, and what actually creates breakthroughs when you are ready for the next level.EPISODE HIGHLIGHTS00:10 The four missing pillars identity purpose vision voice and a custom plan00:13 Why most entrepreneurs get stuck under the million dollar mark00:21 The partnership principle and the Coca Cola growth story00:26 How past pain makes you sabotage your next opportunity00:34 The law of breakthrough obscurity resistance visibility acceleration00:38 How to reach out to successful people without sounding needy00:41 The biggest mistake leaders make staying blind to blind spots00:45 The four step path education systems influence monetizationFull show notes, transcript, and resources for this episode:https://podcast.deepwealth.com/511The Deep Wealth Podcast Most entrepreneurs do not fail.They just carry too much for too long. The business grows. Pressure grows faster. Profits get harder to predict. Decisions cost more energy. Over time, focus slips and health takes the hit. The Deep Wealth Podcast and Deep Wealth Mastery are built from real experience. We're the only system based on a 9-figure exit. This system exists because guessing gets expensive.

The Mysterious Formula for WD40

Campbell Mitchell, M.B.A., is Head of Food Safety and Compliance for Kraft Heinz North America. He has more than 30 years of international experience in food safety, quality management, and risk mitigation. Prior to joining Kraft Heinz, Campbell served as Vice President of Quality and Safety at Fairlife LLC, a $4-billion Coca-Cola-owned dairy brand. He has also held senior leadership roles with Kerry Group and Almarai in the Middle East. Additionally, he founded a consultancy that supported Tiger Brands in Africa. A microbiologist by training, Campbell holds a Postgraduate Diploma in Business Administration from Massey University in New Zealand. He frequently speaks at industry events on the topics of food safety culture and sustainability. In this episode of Food Safety Matters, we speak with Campbell [38:24] about: His childhood experience of growing up in different parts of the world and how it prepared him for an international career working in cross-cultural environments What led Campbell from an education in microbiology to a profession in food safety, which he describes as "more of an art than a science" What his role at Kraft Heinz entails, such as communicating that food safety is more than just lab testing—it's about every decision made within the organization The drivers behind and work involved in Kraft Heinz's decision to phase out synthetic food colorings from its U.S. product portfolio How Campbell manages high-level leadership responsibilities with the task of meeting technical and regulatory requirements for food safety and quality The difference between food safety professionals' and consumers' concepts of "food safety" and how consumer demand influences business decisions Kraft Heinz's near-term objectives for strengthening organizational food safety culture and compliance, starting with an enterprise-wide food safety culture survey Examples of how digital tools can be used to proactively address food safety in complex supply chains, such as artificial intelligence (AI) for predicting when clean-in-place (CIP) needs to be conducted. News and Resources Eat Real Food: New U.S. Dietary Guidelines Name and Shame 'Highly Processed Foods' [6:29] USDA-FSIS Describes Vision for Science-Based Approach to Reducing Salmonella in Poultry [14:35] GAO Identifies Areas in Which FDA Has Yet to Fulfill FSMA [24:40] Journal Retracts Hallmark Glyphosate Safety Study, Increasing Cancer Concerns [28:33] EU Provides Guidance on Shelf-Life Studies to Reflect New Listeria Criteria for RTE Foods [35:09] Sponsored by: Michigan State University Online Food Safety Program We Want to Hear from You! Please send us your questions and suggestions to podcast@food-safety.com

Rog and Rory are back to break down another wild weekend of Premier League action, including another shock Manchester United victory...this time over Mikel Arteta's Arsenal. Are the Gunners still title favorites? Plus, Pep gets Manchester City back on track, Liam Rosenior's Chelsea win again, and Liverpool look lost....is it only a matter of time before Xabi Alonso replaces Arne Slot?Pre-Order Rog's new book We Are the World (Cup today!: https://mibcourage.co/4brQpgGOrder multiple copies for a chance to win great prizes: https://mibcourage.co/45uRgJSWatch our interview with Antoine Semenyo here: https://www.youtube.com/watch?v=aA-urbkImX8Enter a chance to win World Cup tickets, brought to you by Coca-Cola: https://www.coca-cola.com/us/en/offerings/fifa-world-cup-26/most-valuable-fan/build-a-cardSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Peter Wilken is an award-winning brand strategist, celebrated author, and the creator of The Lighthouse Brand Strategy Academy. With over three decades of experience, Peter has run agencies for three of the world's top creative networks, including Ogilvy and Leo Burnett, and served as Head of BBDO Asia Pacific. He has worked with some of the world's top creative and strategic minds on brands including Coca-Cola, Shell, McDonald's, PepsiCo, Unilever, BMW, Shangri-La, and many more. As the co-founder of The Brand Company, one of the world's first specialist brand consulting firms, Peter pioneered innovative approaches to brand strategy, including the widely recognized Brand Centred Management™ 4Ds process.A winner of the prestigious Cannes Gold Lion - considered the Oscars of the Advertising world - Peter is renowned for his creative excellence and strategic insight. His book Dim Sum Strategy is hailed as a must-read for serious brand professionals. Known as a constructive disruptor and ‘Father of Brand DNA,' Peter's work has impacted thousands of professionals globally, redefining how brand-builders connect with their audiences and how organisations centre their business around their brand. Today, he consults with a small cadre of clients through his private consulting firm, Dolphin Brand Strategy, and speaks on Creative Strategic Thinking and Brand-Building. His CBO Masterclass represents the culmination of a storied career, offering invaluable insights drawn from his depth of experience at the forefront of advertising and brand-building, with a focus on practical implementation in the real world. Originally hailing from Edinburgh, Scotland, he has lived in nine countries, including the UK, USA, the Solomon Islands, Singapore, Hong Kong, the Philippines, Malaysia, and now calls Vancouver, B.C., home. He is married to Regina, and they have three adult boys.Master Brand Strategy, build a thriving brand-centered business, and earn CBO certification. Click this link: https://www.peterwilken.com/brand-strategy-masterclass Click here to access the Complete Dim Sum Strategy Audio Book for FREE: https://www.peterwilken.com/dimsum-strategy-free-audibook Connect with Peter Wilken:Website: https://www.peterwilken.com/ Podcast: https://open.spotify.com/show/63psdkyx5wVlsK0H7GO0WE TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152

C'est une exclusivité de Olivier Dauvers pour RTL : voici la loiste des 50 produits les plus achetés par les Français en 2025. On y trouve beaucoup de plastique et de sucre... Ecoutez Olivier Dauvers : les secrets de la conso du 26 janvier 2026.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

My guest this week is Jonathan Sackett, a former D1 track athlete turned music industry insider who recorded at Paisley Park and Flight Time before moving into advertising where he built award-winning work for giants - Geico, Coca-Cola, Walmart, McDonald's, IBM, Harley-Davidson, Budweiser, and Mars. He did it at agencies like FCB, the Martin Agency, DDB, and Ogilvy.He now partners with former NBA star, Jamal Mashburn, as a board member of Mashburn Enterprises and he serves as Chief MarComm and Brand Officer for the Northeast Indiana Regional Partnership, where he rebranded to NEI and launched the NEI Pioneer podcast, which topped six million views last year.

In der heutigen Folge sprechen die Finanzjournalisten Anja Ettel und Philipp Vetter über Elons Prognose-Feuerwerk, eine miese Prognose vom Chip-Riesen Intel und den Sonnenbrillen-Influencer Emmanuel Macron. Außerdem geht es um Nvidia, JP Morgan, Chevron, ExxonMobil, Fanny Mae, Freddie Mack, Visa, Mastercard, Tesla, iVision Tech, Czechoslovak ⁠Group (CSG), Monster Beverages und Celsius Holdings, Coca Cola, PepsiCo., AG Barr, Anheuser-Busch InBev, Heineken, Carlsberg, Diageo, Pernod Ricard, den xTrackers MSCI World ex USA ETF (WKN: DBX0VH), den Invesco MSCI World Equal Weight (WKN: A40G12) und den Invesco mit dem FTSE RAFI All World 3000 ETF (WKN: A0M2EN). Wir freuen uns an Feedback über aaa@welt.de. Noch mehr "Alles auf Aktien" findet Ihr bei WELTplus und Apple Podcasts – inklusive aller Artikel der Hosts und AAA-Newsletter. Hier bei WELT: https://www.welt.de/podcasts/alles-auf-aktien/plus247399208/Boersen-Podcast-AAA-Bonus-Folgen-Jede-Woche-noch-mehr-Antworten-auf-Eure-Boersen-Fragen.html. Der Börsen-Podcast Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Hörtipps: Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast "Deffner&Zschäpitz" hören. +++ Werbung +++ Du möchtest mehr über unsere Werbepartner erfahren? Hier findest du alle Infos & Rabatte! https://linktr.ee/alles_auf_aktien Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

Episode 144Happy New Year! This is one of my favorite episodes of the year — for the fourth time, Nathan Benaich and I did our yearly roundup of AI news and advancements, including selections from this year's State of AI Report.If you've stuck around and continue to listen, I'm really thankful you're here. I love hearing from you.You can find Nathan and Air Street Press here on Substack and on Twitter, LinkedIn, and his personal site. Check out his writing at press.airstreet.com.Find me on Twitter (or LinkedIn if you want…) for updates on new episodes, and reach me at editor@thegradient.pub for feedback, ideas, guest suggestions.Outline* (00:00) Intro* (00:44) Air Street Capital and Nathan world* Nathan's path from cancer research and bioinformatics to AI investing* The “evergreen thesis” of AI from niche to ubiquitous* Portfolio highlights: Eleven Labs, Synthesia, Crusoe* (03:44) Geographic flexibility: Europe vs. the US* Why SF isn't always the best place for original decisions* Industry diversity in New York vs. San Francisco* The Munich Security Conference and Europe's defense pivot* Playing macro games from a European vantage point* (07:55) VC investment styles and the “solo GP” approach* Taste as the determinant of investments* SF as a momentum game with small information asymmetry* Portfolio diversity: defense (Delian), embodied AI (Syriact), protein engineering* Finding entrepreneurs who “can't do anything else”* (10:44) State of AI progress in 2025* Momentous progress in writing, research, computer use, image, and video* We're in the “instruction manual” phase* The scale of investment: private markets, public markets, and nation states* (13:21) Range of outcomes and what “going bad” looks like* Today's systems are genuinely useful—worst case is a valuation problem* Financialization of AI buildouts and GPUs* (14:55) DeepSeek and China closing the capability gap* Seven-month lag analysis (Epoch AI)* Benchmark skepticism and consumer preferences (”Coca-Cola vs. Pepsi”)* Hedonic adaptation: humans reset expectations extremely quickly* Bifurcation of model companies toward specific product bets* (18:29) Export controls and the “evolutionary pressure” argument* Selective pressure breeds innovation* Chinese companies rushing to public markets (Minimax, ZAI)* (21:30) Reasoning models and test-time compute* Chain of thought faithfulness questions* Monitorability tax: does observability reduce quality?* User confusion about when models should “think”* AI for science: literature agents, hypothesis generation* (23:53) Chain of thought interpretability and safety* Anthropomorphization concerns* Alignment faking and self-preservation behaviors* Cybersecurity as a bigger risk than existential risk* Models as payloads injected into critical systems* (27:26) Commercial traction and AI adoption data* Ramp data: 44% of US businesses paying for AI (up from 5% in early 2023)* Average contract values up to $530K from $39K* State of AI survey: 92% report productivity gains* The “slow takeoff” consensus and human inertia* Use cases: meeting notes, content generation, brainstorming, coding, financial analysis* (32:53) The industrial era of AI* Stargate and XAI data centers* Energy infrastructure: gas turbines and grid investment* Labs need to own models, data, compute, and power* Poolside's approach to owning infrastructure* (35:40) Venture capital in the age of massive GPU capex* The GP lives in the present, the entrepreneur in the future, the LP in the past* Generality vs. specialism narratives* “Two or 20”: management fees vs. carried interest* Scaling funds to match entrepreneur ambitions* (40:10) NVIDIA challengers and returns analysis* Chinese challengers: 6x return vs. 26x on NVIDIA* US challengers: 2x return vs. 12x on NVIDIA* Grok acquired for $20B; Samba Nova markdown to $1.6B* “The tide is lifting all boats”—demand exceeds supply* (44:06) The hardware lottery and architecture convergence* Transformer dominance and custom ASICs making a comeback* NVIDIA still 90–95% of published AI research* (45:49) AI regulation: Trump agenda and the EU AI Act* Domain-specific regulators vs. blanket AI policy* State-level experimentation creates stochasticity* EU AI Act: “born before GPT-4, takes effect in a world shaped by GPT-7”* Only three EU member states compliant by late 2025* (50:14) Sovereign AI: what it really means* True sovereignty requires energy, compute, data, talent, chip design, and manufacturing* The US is sovereign; the UK by itself is not* Form alliances or become world-class at one level of the stack* ASML and the Netherlands as an example* (52:33) Open weight safety and containment* Three paths: model-based safeguards, scaffolding/ecosystem, procedural/governance* “Pandora's box is open”—containment on distribution, not weights* Leak risk: the most vulnerable link is often human* Developer–policymaker communication and regulator upskilling* (55:43) China's AI safety approach* Matt Sheehan's work on Chinese AI regulation* Safety summits and China's participation* New Chinese policies: minor modes, mental health intervention, data governance* UK's rebrand from “safety” to “security” institutes* (58:34) Prior predictions and patterns* Hits on regulatory/political areas; misses on semiconductor consolidation, AI video games* (59:43) 2026 Predictions* A Chinese lab overtaking US on frontier (likely ZAI or DeepSeek, on scientific reasoning)* Data center NIMBYism influencing midterm politics* (01:01:01) ClosingLinks and ResourcesNathan / Air Street Capital* Air Street Capital* State of AI Report 2025* Air Street Press — essays, analysis, and the Guide to AI newsletter* Nathan on Substack* Nathan on Twitter/X* Nathan on LinkedInFrom Air Street Press (mentioned in episode)* Is the EU AI Act Actually Useful? — by Max Cutler and Nathan Benaich* China Has No Place at the UK AI Safety Summit (2023) — by Alex Chalmers and Nathan BenaichResearch & Analysis* Epoch AI: Chinese AI Models Lag US by 7 Months — the analysis referenced on the US-China capability gap* Sara Hooker: The Hardware Lottery — the essay on how hardware determines which research ideas succeed* Matt Sheehan: China's AI Regulations and How They Get Made — Carnegie EndowmentCompanies Mentioned* Eleven Labs — AI voice synthesis (Air Street portfolio)* Synthesia — AI video generation (Air Street portfolio)* Crusoe — clean compute infrastructure (Air Street portfolio)* Poolside — AI for code (Air Street portfolio)* DeepSeek — Chinese AI lab* Minimax — Chinese AI company* ASML — semiconductor equipmentOther Resources* Search Engine Podcast: Data Centers (Part 1 & 2) — PJ Vogt's two-part series on XAI data centers and the AI financing boom* RAAIS Foundation — Nathan's AI research and education charity Get full access to The Gradient at thegradientpub.substack.com/subscribe

The marketing teams winning with AI today are not the ones chasing every new model release. They are the ones who found the boring, repetitive tasks their teams hate and automated those first.Nir Pochter, Co-Founder and CMO at Lightricks, joins Stephanie Postles on Marketing Trends to break down what AI actually means for creative workflows and why most teams are still using it wrong.You'll learn:- The "algebra problem" of AI adoption- How to save your design team 80% of their time- Why the gap between marketers who use AI well and those who don't is widening fast.- How to use an LLM scoring system to pre-review documents for you- The dangerous trend of "AI Marketer" job titles- What's really in store for the future of video+AI Key Moments:00:00 — Why AI Hasn't Improved Creative Output Yet02:06 — The Algebra Problem: Tools vs. Knowing How to Use Them07:27 — Nir's Background: AI PhD to Lightricks and FaceTune09:46 — What Used to Take Weeks Now Takes Minutes13:35 — Why Automating Everything Failed Miserably16:38 — Start with What People Hate Doing20:08 — The LLM Scoring System: Nothing Gets Reviewed Without an 8521:43 — Train Your LLM to Be Mean, Not Nice23:32 — Building Custom GPTs with Company Guidelines26:30 — The Pitfall: Using AI to Please Leadership28:47 — From Toys to Tools: Why Text-to-Video Isn't Enough31:05 — Coca-Cola's 70,000 Prompts (Was It Worth It?)34:41 — AI Won't Replace Creatives, But This Will37:04 — The Two Critical Skills: Prompting and Curation37:55 — How AI Multiplies the Skills Gap (7 vs 10 Example)42:47 — What CMOs Should Be Asking Their Teams46:20 — Why "AI Marketer" Is LinkedIn Fluff This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If your brand feels too small to matter, this blueprint shows why that might be your unfair advantage.In this episode of Sharkpreneur, Seth Greene interviews Mark Rampolla, Co-Founder and Co-Managing Partner at GroundForce Capital, who unpacks how a niche idea became a global category. Mark shares the strategy that took ZICO from yoga studios in NYC to nationwide shelves, the discipline behind constant pitching and fundraising, and why exits aren't the finish line. He also discusses his new book on putting freedom first, and his work at Ground Force Capital (backer of brands like Liquid Death and Beyond Meat), helping founders scale both their companies and their lives.Key Takeaways:→ Why “inch-wide, mile-deep” focus beats broad launches for breakthrough CPG growth.→ How pairing a product with a specific usage occasion (post-hot yoga) created early traction.→ The surprising first hurdle: taste—and how “preach to the choir” accelerates momentum.→ Fundraising reality: why you either get profitable fast or get great at raising—continuously.→ The nine-year “overnight success” mindset and the decade-long horizon most wins require.Mark Rampolla is Co-Founder and Co-Managing Partner at GroundForce Capital (GFC), where he works closely with founders and teams to build impactful businesses. He has represented GFC on the boards of leading companies, including Vive Organic, OWYN, Liquid Death, Kinder Farms, Flying Embers, and ZICO Rising. Prior to GFC, Mark founded and served as CEO of ZICO Beverages, pioneering the coconut water category and growing the brand into a global leader before its acquisition by The Coca-Cola Company in 2013. Earlier in his career, he held senior management roles at International Paper, overseeing joint ventures across Latin America and the Caribbean. A Peace Corps alum, Mark has advised more than 100 CEOs, raised over $1B, and invested in 40+ social-impact startups. He is the author of High-Hanging Fruit and holds degrees from Marquette University and Duke University.Connect With Mark:Website: https://www.markrampolla.co/Instagram: https://www.instagram.com/markrampolla/LinkedIn: https://www.linkedin.com/in/marksrampolla/

After World War II, the U.S. government worked with industry to create a single-use, disposable consumer culture as a way to ensure ongoing market prosperity.  Who benefited? Consumer product companies like Coca-Cola, and the fossil fuel industry, whose petrochemicals are at the source. The result? Plastic pollution is now found in virtually every living organism – including humans – and is one of the worst threats to ocean ecosystems. Now, a global resistance movement is rising to abolish petrochemical plastics and to shift to a zero-waste, circular economy. Anna Cummins, Deputy Director and Co-Founder of the Five Gyres Institute. With more than 20 years experience in environmental non-profit work—including marine conservation, coastal watershed management, community relations, and bilingual and sustainability education—Anna is an expert in the field. Credits Executive Producer: Kenny Ausubel Written by: Monica Lopez and Kenny Ausubel Senior Producer and Station Relations: Stephanie Welch Host and Consulting Producer: Neil Harvey Producer: Teo Grossman Program Engineer and Music Supervisor: Emily Harris Production Assistance: Claire Reynolds This is an episode of the Bioneers: Revolution from the Heart of Nature series. Visit the ⁠radio and podcast homepage⁠ to learn more.

7-day FREE trial of our Intermediate Spanish course, Spanish Uncovered: ⁠⁠www.storylearning.com/podcastoffer⁠⁠Join us on Patreon: ⁠⁠www.patreon.com/storylearningspanish⁠⁠Glossarychola: name for mixed-race women in countries such as Argentina, Bolivia, Colombia, Costa Rica, Ecuador, Mexico, and Peru.cobriza: like copperbordada: embroidered mantilla: shawlsombrero: hat mascar: to chewcoca: a plant with an important role in Andean cultures due to its medicinal and religious properties. It's one of the raw materials for both cocaine and Coca-Cola.hilando: to spin yarnlana: wool tejedoras: knittersFollow us on social media and more: ⁠⁠www.linktr.ee/storylearningspanish

David Lester is the co-founder of OLIPOP, one of the MOST FAMOUS challenger brands in the United States. After our first interview IN PERSON at Bread & Jam Fest, London, David returns to us at Brand Growth Heroes to delve deeper into what it truly takes to scale a challenger brand at speed in the US. (cont'd below)============================================================The Brand Growth Heroes Mini MBA 2026 is back!Built for founders, marketers and brand leaders who want to grow brands the right way — with practical frameworks, real case studies and honest insight.Applications open: Monday 5th January 2026Applications close SOON: Midnight Sunday, 25th January 2026Limited places availableAll info & how to apply visit: https://www.brandgrowthheroes.com/mini-mba-2026============================================================(Cont'd) In this episode, David and I explore how businesses fundamentally change as they grow from a small founding team to an organisation of 250+ people. David shares why founders must constantly reassess their role as the company scales, how to think about hiring ahead of growth, and why senior hires should create an immediate sense of relief rather than uncertainty.The conversation also dives into fundraising across different stages of growth, with David unpacking what investors really care about at seed, Series A, B and C, why growth becomes the defining metric once revenue appears, and why raising more capital than you think you need can be a smart strategic move.Finally, David shares his perspective on expanding into the US, explaining why the scale, complexity and cost of the market are so often underestimated and why each state effectively operates like its own country.This episode is packed with practical insight for founders building teams, raising capital and navigating rapid growth especially those with ambitions to scale in the US.Useful linksConnect with David Lester on LinkedIn https://www.linkedin.com/in/david-lester-4b71b512/Connect with OLIPOP on LinkedIn https://www.linkedin.com/company/olipop-pbc/OLIPOP WEBSITE https://drinkolipop.com/?srsltid=AfmBOooJ-CAEJQJEk4PaYpk7F5mOj0_nDbLy5H5PWaqed1idZWDd50NWFollow OLIPOP on Instagram https://www.instagram.com/drinkolipop/Follow OLIPOP on Facebook https://www.facebook.com/drinkolipop========================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce you to Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board for the second year running.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com==============================================.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week's topics:Coca-Cola names first Chief Digital OfficerStratably State of retail Media ReportWalmart org changesConsumer spending reportCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode of The Career Refresh, Jill Griffin shares how to shift from asking for inclusion to demonstrating leadership through action. Learn how to move from emotional frustration to strategic influence with tools to build credibility, communicate authority, and institutionalize your value.Support the showJill Griffin, host of The Career Refresh, delivers expert guidance on workplace challenges and career transitions. Jill leverages her experience working for the world's top brands like Coca-Cola, Microsoft, Hilton Hotels, and Martha Stewart to address leadership, burnout, team dynamics, and the 4Ps (perfectionism, people-pleasing, procrastination, and personalities). Visit JillGriffinCoaching.com for more details on: Book a 1:1 Career Strategy and Executive Coaching HERE Build a Leadership Identity That Earns Trust and Delivers Results. Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture Team Dynamics training to increase retention, communication, goal setting, and effective decision-making Keynote Speaking Grab a personal Resume Refresh with Jill Griffin HERE Follow @JillGriffinOffical on Instagram for daily inspiration Connect with and follow Jill on LinkedIn

Rog and Rory are back to break down another wild weekend of Premier League action, including Manchester United's quite shocking victory over cross-town rivals Manchester City. Are Manchester United finally turning a new page? And what's going wrong at Manchester City? Plus, Arsenal squander a chance to pounce on City's loss, Chelsea impress under Liam Rosenior, and Everton....yes, that Everton...topple Aston Villa.Pre-Order Rog's new book We Are the World (Cup today!: https://mibcourage.co/4brQpgGWatch our interview with Tommy Fleetwood here: https://www.youtube.com/watch?v=Gd8ofxR7wV4Enter a chance to win World Cup tickets, brought to you by Coca-Cola: https://www.coca-cola.com/us/en/offerings/fifa-world-cup-26/most-valuable-fan/build-a-cardCome see us LIVE in San Francisco! Tickets available here: https://mibcourage.co/4qpx44ISee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this Retail Technology Spotlight episode, Amy Vener, Global Retail & Consumer Goods Marketing Director for Commercial Cloud & AI at Microsoft, joins Omni Talk to unpack the main takeaways from NRF and where retailers should focus next as agentic commerce moves from theory to execution. Drawing on her experience across Walmart, Pinterest, and Microsoft, Amy shares how retailers are shifting away from AI hype and toward real, measurable outcomes. From conversational shopping agents and merchandising insights to connected stores and cultural readiness, this episode breaks down how retailers can drive real return on intelligence in 2026 and beyond. If you're trying to figure out where AI fits into your merchandising, marketing, store operations, or supply chain strategy (and how to start without boiling the ocean), this conversation is for you. Key Topics covered: • 00:03:08 – Why “what problem are you trying to solve?” still matters more than the tech • 00:07:34 – Agentic commerce use cases across marketing, merchandising, and operations • 00:15:50 – How conversational data is influencing assortment and product development • 00:10:01 – The role of connected stores and digital twins in retail decision-making • 00:09:09 / 00:19:58 – Lessons from brands like Estée Lauder, Ralph Lauren, and Coca-Cola • 00:23:07 – Why culture and team readiness are critical to AI adoption • 00:25:42 – How retailers should engage Microsoft to drive faster business impact

Greg Kihlström shares groundbreaking insights into how businesses can become experience-led enterprises. With real-world examples and a focus on innovation, Greg discusses digital transformation, agile methodologies, and the pivotal role of customer and employee experiences in driving success. This is a must-listen for anyone passionate about transforming organizations and delivering exceptional value to customers and teams alike. About the Guest Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world's top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide, Victoria's Secret, and Toyota. He is a multiple-time Co-Founder and C-level leader, leading his digital experience agency to be acquired in 2017, successfully exited an HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup. Relevant Links https://www.linkedin.com/in/gregkihlstrom https://www.instagram.com/theagilebrand https://www.gregkihlstrom.com Episode Summary - The Top 3 Key Learnings Four Pillars of Transformation: Effective digital transformation hinges on integrating people, processes, platforms, and data. While technology matters, success ultimately depends on how well organizations address human and procedural challenges. Agile for Transformation: Agile methodologies can look different for every organization. Focus on principles like collaboration, adaptability, and delivering business value, rather than rigidly adhering to predefined methods. Return on Experience: Investing in customer and employee experiences yields measurable benefits, such as increased customer loyalty, higher lifetime value, and improved organizational efficiency. Chapters 00:00 Introduction and Guest Welcome 00:33 Greg Kihlström's Background and Career 01:55 Values Driving Professional Life 02:54 Digital Transformation Challenges 05:11 Measuring Return on Experience 09:23 Implementing Agile Methodologies 14:10 Practical Tips for Digital Transformation 16:47 AI in Digital Transformation 22:14 Future of Customer Experience 24:23 Conclusion and Final Thoughts Please, hit the follow button and leave your feedback: Apple Podcast: https://www.cxgoalkeeper.com/apple Spotify: https://www.cxgoalkeeper.com/spotify About the host: Gregorio Uglioni is a seasoned transformation leader with over 15 years of experience shaping business and digital change, consistently delivering service excellence and measurable impact. As an Associate Partner at Forward, he is recognized for his strategic vision, operational expertise, and ability to drive sustainable growth. A respected keynote speaker and host of the well-known global podcast Business Transformation Pitch with the CX Goalkeeper, Gregorio energizes and inspires organizations worldwide with his customer-centric approach to innovation. Follow Gregorio Uglioni on Linkedin: https://www.linkedin.com/in/gregorio-uglioni/ Podcast webpage: https://www.cxgaolkeeper.com/podcast

"Ah! Oh my god, you scared the crap outa' me!" Barrett's reaction to Chris coming out. Mark Barrett is a predator caught in the Blount County, Alabama investigation. He is mostly known for his large ears, muscular build, and passive aggressive attitude during his arrest and interview.  Barrett was born in August of 1985. In a joint operation between the Blount County Sheriff's office and the Genesee County, Michigan G.H.O.S.T. Team, Barrett, under the alias of "Alex," had a sexually charged conversation with the decoy who pretended to be a fifteen-year-old girl.  Barrett was initially skeptical of meeting, fearing that the decoy was actually a set-up to rob him, but eventually calmed his nerves after the decoy sent him a picture of herself. Barrett showed up to the sting house carrying bottles of Coca-Cola and a bottle of Apple Crown Royal whisky. He asked the decoy if she wanted her drink mixed, to which she responded that she wants "a heavy pour," like any normal fifteen-year-old girl would ask for. Then, Chris appeared from around the corner while Barrett was getting ice for the drink, startling him. Sponsored by: TruthFinder.com. To get the answers you're looking for about the new people in your life, and to discover information on potential predators, go to www.TruthFinder.com/predators Get your official Chris Hansen merchandise at https://haveaseat.dashery.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael dives into the Somali daycare scam, election vouching insanity, and why small businesses like Ace Hardware are fighting for survival. Plus—Blockbuster nostalgia, Coca‑Cola’s greatest commercial, and the truth behind mental‑health PTO.See omnystudio.com/listener for privacy information.

US equity futures point to a steadier open. Asian markets traded mixed overnight, while European equity opened mixed. Today's focus is on a rotation away from mega-cap technology toward small caps, cyclicals, and defensives, with breadth improving as equal-weight indices outperformed despite headline index weakness. Bank earnings for a second day failed to impress, reinforcing pressure on money-center banks, while ongoing volatility was driven by mixed macro signals, geopolitical uncertainty around Iran and Venezuela, and continued scrutiny of housing affordability and defense spending from the White House. Policy remains a key theme as Fed officials delivered mixed messages on the timing of further easing, data showed resilient consumer demand alongside softer labor-market indicators, and markets continued to wait on a US Supreme Court decision related to tariff authority, alongside renewed attention on recently announced tariffs on advanced semiconductor imports not tied to domestic AI use.Companies Mentioned: Nvidia, Calavo Growers, Coca-Cola

The 5 things you need to know before the stock market opens today: Saks Global is filing for bankruptcy and bringing in a new CEO, Coca-Cola is scrapping plans to sell its Costa Coffee chain, Tesla will only offer its “full self-driving” feature as a monthly subscription, Japanese stocks hit a record high, and AI chip company Cerebras Systems is in talk to raise $1 billion dollars in a new funding round at a $22 billion valuation.  Squawk Box is hosted by Joe Kernen, Becky Quick and Andrew Ross Sorkin.  Follow Squawk Pod for the best moments, interviews and analysis from our TV show in an audio-first format. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today we are joined by Luiz Guilherme Burlamaqui, author of The Making of Global FIFA: Cold War Politics and the Rise of João Havelange to the FIFA Presidency, 1950-1974 (De Gruyter, 2023). This book was previously published in Portuguese as A Dança das Cadeiras a eleição de João Havelange à presidenência da FIFA (1950-1974). In our conversation, we discussed João Havelange's rise to FIFA's presidency, how the FIFA leader crafted his own legacy, and the difficulties of publishing work in translation. In The Making of Global FIFA, Burlamaqui argues that while Havelange was the FIFA president that signed the first deal with Coca Cola, his election was not a radical departure from “pure” football into commercialization. Far from a tale of British stiffness and Brazilian flexibility, Burlamaqui shows a longer and interconnected history of FIFA's global expansion. Former FIFA president Stanley Rous was less conservative than critics alleged. Havelange was more conservative than many assumed, happy to work with entrenched forces across the political and sporting worlds. Burlamaqui conducted extensive archival research in Brazil, the UK, and at FIFA and the IOC in Switzerland. His compelling argument demonstrates the contingency of Havelange's rise. His success was tied intimately to the domestic politics of the military regime and diplomatic efforts of Brazil in the 1970s. He was also the beneficiary of global forces: the Cold War, decolonization, and the growing resistance to racial oppression. Unlike many other sports scholars, Burlamaqui also argues that what happened on the field mattered: Havelange relied on the field prowess of the seleção. The book proceeds chronologically. The first chapter shines a new light on FIFA President Stanley Rous. Rous steered FIFA from the middle – between the conservatism of Swiss Ernst Thommen and the radicalism of the Yugoslavian Mihailo Andrejevic. Burlamaqui thus characterizes Rous' tenure as setting the stage for Havelange's globalization. Chapters 2 and 3 offer biographical examinations of Havelange and situate his personal history into the broader story of Brazil and the globe. His rise in Brazil's sportocracy was not simple: he served on both the Brazilian Olympic Committee and the Brazilian Sports Confederation. In the latter, he was heavily criticized for Brazil's failure at the 1966 World Cup. Yet Havelange benefitted from the interplay between the Brazilian business and military communities during the military regime (1964-1985). In preparation for the 1970 World Cup in Mexico, Havelange developed a “Mexico Plan” and gambled his success on a seleção victory. When the national team delivered and raised the Jules Rimet for the third time, Havelange cemented his position. Chapter 4 is the crux of the book, where Burlamaqui shows how decolonization, ideas about development, and the myth of Brazilian racial equality intersected to make the Brazilain sportocrat a strong candidate for FIFA's 1974 Presidential election. Havelange campaigned with the support of his allies at home and abroad. He sold a particular vision of Brazil: a model of developed decolonization that was charting a third path between the United States and the Soviet Union. He appealed especially to FIFA officials from the “Third World”, sending emissaries to Africa and Asia, and even allegedly helping to pay off some of their FIFA dues to win their votes. In chapter 5, Burlamaqui explains who voted for Havelange. Havelange mobilized support from new FIFA countries, benefiting from the rise of China, the support of the communist bloc, and the disunity of Europe. Burlamaqui's deeply researched and convincing account opens new avenues for research into sports bureaucrats. The Making of Global FIFA: Cold War Politics and the Rise of João Havelange to the FIFA Presidency, 1950-1974 will be of interest to scholars interested in global football, FIFA, and sports diplomacy. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Eric Termuende helps organizations build teams that thrive in tomorrow's workplace. As Co-Founder of  NoW of Work, author of "Rethink Work", and a thought leader on the future of work, Eric has spent years researching what drives high-performing organizations forward.  With over 500 speaking engagements across nearly all industries and research involving thousands of employees and hundreds of category-leading organizations like Amazon, Coca-Cola, IBM, Zoom, and Toyota, Eric provides leaders with practical frameworks for navigating what's next.  His core belief: when we build better teams, we create better work experiences and stronger organizations for the future. Recognized as an American Express Top 100 Emerging Innovator, Eric delivers actionable insights that empower organizations to prepare for 2035 today. 

If you're questioning what's next in your career, or sensing you've outgrown the path you're on, this episode will help you find clarity. In Stay, Shift, or Leap? How to Choose Your Next Career Path, Jill guides you through a practical, grounding exercise that explores three possible futures: staying where you are, shifting into something new, or leaping into a bold, judgment-free version of your life. In this episode we'll discuss: The three future paths that reveal whether it's time to stay, shift, or leapHow to separate fear from desire when choosing your next career moveWhy clarity comes from exploring options—not forcing a single planSupport the showJill Griffin, host of The Career Refresh, delivers expert guidance on workplace challenges and career transitions. Jill leverages her experience working for the world's top brands like Coca-Cola, Microsoft, Hilton Hotels, and Martha Stewart to address leadership, burnout, team dynamics, and the 4Ps (perfectionism, people-pleasing, procrastination, and personalities). Visit JillGriffinCoaching.com for more details on: Book a 1:1 Career Strategy and Executive Coaching HERE Build a Leadership Identity That Earns Trust and Delivers Results. Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture Team Dynamics training to increase retention, communication, goal setting, and effective decision-making Keynote Speaking Grab a personal Resume Refresh with Jill Griffin HERE Follow @JillGriffinOffical on Instagram for daily inspiration Connect with and follow Jill on LinkedIn

In this episode, I sit down with Dr. Laura Jurgens to talk about something I have very strong feelings about: polarity. If you've been out in the internet wilderness hearing about masculine-feminine energy and how you need to lean into it to create spark in your marriage, and you're getting a weird vibe about it—you're not alone. A couple years ago, my husband and I took a virtual retreat on this exact topic with a well-renowned teacher. And I had the most visceral experience of probably disgust I've ever had in a teaching setting. The class promoted things like agency and consent in the description, but the structure was the opposite—repressive, oppressive, and the exact opposite of choice. Ever since then, I've been a hard no on teaching polarity in my programs. But then I found Laura's podcast episode on this topic and it was like finding a Coca-Cola in the desert. She brings the nuance, the research, and the practical wisdom about when polarity can work without causing harm—and when it's just patriarchy disguised as spirituality. We talk about the mix of deep and fun that I love, and we're going to tell you exactly when this approach can be helpful and when it becomes harmful. Episode at a Glance What polarity actually is (and why it's everywhere right now) Why the masculine-feminine framework often reinforces harmful gender stereotypes  How polarity can damage women's agency and men's emotional vulnerability The five criteria for when polarity can work without causing harm Why high-achieving women often fantasize about being dominated (and what that actually means) The difference between healthy dom/sub dynamics and repackaged patriarchy Resources Mentioned In This Episode: The Questions for Couples Journal Private Coaching with Maggie Growth Gap Workshop (FREE) The Desire Gap Podcast with Laura Juergens Visit Laura's website: https://laurajurgens.com/  Laura's Instagram: @laura.juergens.coach Come As You Are by Emily Nagoski  

In this episode, Scott Becker breaks down the 5 stocks that make up 65% of Berkshire Hathaway's holdings Apple, American Express, Bank of America, Coca Cola, and Chevron.