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Meet Chuck and Mary. With a household income of $450,000 a year, they're wealthy, but they're not living A Rich Life. Mary spends money--in secret -- and feels judged when she makes “frivolous” designer bag purchases. Meanwhile, Chuck feels he can't invest in a personal trainer. Their backstory is revealing. Mary grew up in a large family in Argentina where a bottle of Coca-Cola was an indulgence. When she made it to the States, she never wanted to feel deprived again. Suddenly, her spending takes on a new dimension. To her, a Chanel bag is more than just a bag. They have the money, yet they lack a shared plan. To create a Rich Life, they'll have to dig into each other's money clues. Connect with Ramit https://www.iwillteachyoutoberich.com/podcast/ (Website) https://www.instagram.com/ramit/ (Instagram) https://twitter.com/ramit (Twitter) https://www.facebook.com/ramitsethi (Facebook) https://www.youtube.com/user/ramitsethi/featured (YouTube) https://www.linkedin.com/in/ramitsethi/ (Linkedin) If you and your partner have a money issue and you want my help, I occasionally select a couple to work with, free of charge. Apply for my help https://forms.gle/pjYMaLeThJM3z9uN6 (here). Produced by http://crate.media (Crate Media).
Debi Kleiman is an award-winning marketer, teacher, startup advisor, mentor, and angel investor, with over fifteen years of experience working with and coaching startups of all kinds. She is managing partner of The Upside Angels, investing in early stage startups and providing strategic advisory services and coaching for founders. Prior to this, she spent 5 years as the Executive Director of the Arthur M. Blank Center for Entrepreneurship at Babson College, the #1 school in the nation for entrepreneurship. A marketer at heart, she previously spent a decade leading initiatives in brand development and innovation at Coca-Cola, Welch's, and Procter & Gamble. She wrote First Pitch, an Amazon best seller and #1 new release in startups and venture capital.Using easy-to-follow frameworks, stories, and best practices honed by analyzing thousands of pitches, Debi helps you build the relationship and communication strategies you need to get your new venture to the next level Read the show notes here: https://bwmissions.com/one-away-podcast/
Segment 1: NFL Week 5. Ravens – Colts comeback insanity plus the Terminator's brutal Fantasy Football bad beat. Lamar Jackson erupts, Mark Andrews balls, and the perfect recipe for the Colts collapse. Calais Campbell, Tyson Fury, and fun facts with Lamar Jackson. Shutting it down with Dirk. The Squid Game tangent. NCAA Football. Texas A&M gives Alabama the business. Jimbo understood the assignment. Streaking! Oklahoma – Texas insanity at the Red River Showdown. College football roundup. Kentucky Wildcat football dap (no, really!) plus Georgia's D. Segment 2 (54.22): NFL Week 5. Giggity and the Failhorn on Halloween Kills. Failhorn Number 5. MLB playoff reactions. The Bills hammer the Chiefs. The Jon Gruden debacle – throwing Chucky to the wolves. The fall guy, the WFT question, Teflon Dan, and the tip of the iceberg. If silence is complicity, what else is being suppressed by the league or those in power? Dan Snyder ghosts himself. Framing media narratives. Taking out the trash with Bruce Allen. Salud o'clock! Bills – Chiefs. Patriots – Texans shenanigans. Packers – Bengals kicking BSE. Cowboys – Giants plus the NY injury fail train. Chargers – Browns. Confident aggressiveness. Saints – Washington. Going invisible with Bruce Allen. Eagles – Panthers humpty dance. Bucs – Dolphins. TB12 tackles a few more records. Lions gonna Lions (again). Wrapping up with the Coso tea-bagging ball bath. MP3 format, 10-15-2021. This is how we Brew it: Join the Brew Crew on Facebook @SportsBrew Twitter: vasportsbrew Find us on Podbean, iTunes, Stitcher Radio, LiveSportscaster.com, Amazon Music, and the Google Play Store - Key words: Sports Brew Cheers and beers flavored by Captain Morgan 100 Proof, Jack Daniel's, Coca-Cola, El Segundo Brewing's Stone Cold Steve Austin's Broken Skull IPA, Fine Creek Oktoberfest, Victory Golden Monkey, and the general deliciousness of beer.
On this episode, I talk about the GTA classic games being remastered, Marvel's What If series, and I review 5 different flavors of Coca-Cola. Follow The Toddcast only on Instagram @the_toddcast_. Subscribe to my YouTube channel https://youtube.com/channel/UCFWiuH85dfAy1703YZbKsFQ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
How Many Times Per Week Are You Being Cyber Attacked? From Where? How? Why? We've got a new study out showing that North American organizations, businesses, and others, are being hit with an average of 497 cyber attacks per week, right here in the good old USA. [Following is an automated transcript] This is a study by checkpoint software technologies. Checkpoint, I used, oh my gosh. It would have been back in the nineties back then. They were one of the very first genuine firewall companies. And it was a system that I was putting in place for my friends over at troopers. I think it was New England telephone. It might've been Verizon by then. I can't even remember, man. [00:00:41] It's been a little while, but it was, a system we were using in front of this massive system that I designed, I made the largest internet property in the world. At that time called big yellow. It morphed into super pages. It might be familiar with. But it was me and my team that did everything. We built the data center out. [00:01:05] We wrote all of the software. Of course they provided all of the yellow pages type listing so we can put it all in. And we brought it up online and we were concerned. Well, first of all, You know, I've been doing cyber security now for over 30 years. And at this point in time, they wanted something a little more than my home grown firewall. [00:01:29] Cause I had designed and written one in order to protect this huge asset that was bringing in tens of millions of dollars a year to the phone company. So they said, Hey, listen, let's go ahead and we'll use checkpoint and get things going. We did, it was on a little, I remember it was a sun workstation. If you remember those back in the. [00:01:52] And it worked pretty well. I learned how to use it and played with it. And that was my first foray into kind of what the rest of the world had started doing, this checkpoint software, but they've continued on, they make some great firewalls and other intrusions type stuff, detection and blocking, you know, already that I am a big fan, at least on the bigger end. [00:02:17] You know, today in this day and age, I would absolutely use. The Cisco stuff and the higher end Cisco stuff that all ties together. It doesn't just have the fire power firewall, but it has everything in behind, because in this day and age, you've got to look at everything that's happening, even if you're a home user. [00:02:37] And this number really gets everybody concerned. Home users and business users is. Businesses are definitely under bigger attacks than home users are. And particularly when we're talking about businesses, particularly the bigger businesses, the ones that have a huge budget that are going to be able to go out and pay up, you know, a million, $10 million ransom. [00:03:05] Those are the ones that they're after and this analysis. Point software who does see some of those attacks coming in, showed some very disturbing changes. First of all, huge increases in the number of cyber attacks and the number of successful ransoms that have been going on. And we're going to talk a little bit later, too, about where some of those attacks are coming from, and the reason behind those attack. [00:03:36] According to them right now, the average number of weekly attacks on organizations globally. So far, this year is 40% higher than the average before March, 2020. And of course that's when the first lockdowns went into effect and people started working from home in the U S the. Increase in the number of attacks on an organizations is even higher at 53%. [00:04:07] Now you might ask yourself why, why would the U S be attacked more? I know you guys are the best and brightest, and I bet it, I don't even need to say this because you can figure this out yourself, but the us is where the money is. And so that's why they're doing it. And we had president Biden come out and say, Hey, don't attack the. [00:04:27] well, some of those sectors are under khaki for more after he said that then before, right. It's like giving a list to a bad guy. Yeah. I'm going to be gone for a month in June and yeah, there won't be anybody there. And the here's the code to my alarm. Right. You're you're just inviting disaster checkpoints. [00:04:49] Also showing that there were more. Average weekly attacks in September 21. That's this September than any time since January, 2020. In fact, they're saying 870 attacks per organization globally per week. The checkpoint counted in September was double the average in March, 2020. It's kind of funny, right? [00:05:14] It's kind of like a before COVID after COVID or before the Wu Han virus and after the Wu Han virus, however, we might want to know. So there are a lot of attacks going on. Volume is pretty high in a lot of different countries. You've heard me say before some of my clients I've seen attack multiple times a second, so let's take a second and define the attack because being scanned. [00:05:40] I kind of an attack, the looking to see, oh, where is there a device? Oh, okay. Here's a device. So there might be a home router. It might be your firewall or your router at the business. And then what it'll do is, okay, I've got an address now I know is responding, which by the way is a reason. The, we always configure these devices to not respond to these types of things. [00:06:04] And then what they'll do is they will try and identify it. So they'll try and go into the control page, which is why you should never have when. Configuration enabled on any of your routers or firewalls, because they're going to come in and identify you just on that because all of a sudden them brag about what version of the software you're running. [00:06:26] And then if it's responding to that, they will try and use a password. That is known to be the default for that device. So in a lot of these devices, the username is admin and the password is admin. So they try it and now off they go, they're running. Some of these guys will even go the next step and we'll replace the software. [00:06:52] In your router or firewall, they will replace it so that it now directs you through them, everything you are doing through them. So they can start to gather information. And that's why you want to make sure that the SSL slash TLS. That encryption is in place on the website. You're going to, so if you go to Craig peterson.com right now, my website, I'm going to go there myself. [00:07:22] So if you go to Craig peterson.com, you're going to notice that first of all, it's going to redirect you to my secure site and it doesn't really matter. You won't see it. Okay. But you are there because if he. Typically at the left side of that URL bar where it says, Craig peterson.com. You'll see, there's a little lock. [00:07:44] So if you click that lock, it says connection is secure. Now there's a lot more we could go into here. But the main idea is even if your data is being routed through China or. Both of which have happened before many tens of thousands, hundreds of thousands of time times. I'm not even sure of the number now. [00:08:06] It's huge. Even if your data is being routed through them, the odds are, they're not going to see anything. That you are doing on the Craig Peterson site. Now, of course you go into my site, you're going to be reading up on some of the cybersecurity stuff you can do. Right. The outages what's happened in the news. [00:08:27] You can do all of that sort of thing on my side, kind of, who cares, right? Um, but really what you care about is the bank, but it's the same thing with the bank. And I knew mine was going to be up there. And when everybody just check it out anyway, so. So the bad guys, then do this scan. They find a web page log in. [00:08:47] They try the default log in. If it works, the Le the least they will do is change. What are called your DNS settings. That's bad because changing your DNS settings now opens you up to another type of attack, which is they can go ahead. And when your browser says, I want to go to bank of america.com. It is in fact, going to go out to the internet, say is bank of America, the bad guys. [00:09:18] Did, and they will give you their bank of America site that looks like bank of America feels like bank of America. And all they're doing is waiting for you to type into your bank of America, username and password, and then they might redirect you to the. But at that point, they've got you. So there are some solutions to that one as well, and Firefox has some good solutions. [00:09:44] There are others out there and you had to have those that are in the works, but this is just an incredible number. So here's what I'm doing, right. I have been working for weeks on trying to figure out how can I help the most people. And obviously I needed to keep the lights on, right? I've got to pay for my food and gas and stuff, but what I'm planning on doing and what we've sketched out. [00:10:10] In fact, just this week, we got kind of our final sketch out of it is we're going to go ahead and have a success path for cyber security. All of the basic steps on that success path will be. Okay. So it will be training that is absolutely 100% free. And I'll do a deeper dive into some of these things that I'm doing that I'm doing right now here on the radio, because you can't see my desktop. [00:10:40] It's hard to do a deep dive and it's open to anybody, right? If you're a home user or if you're a business user, all of the stuff on that free. Is going to help you out dramatically. And then after that, then there'll be some paid stuff like a membership site. And then obviously done for you. If the cybersecurity stuff is just stuff that you don't want to deal with, you don't have the time to deal with. [00:11:05] You don't want to learn, because believe me, this is something that's taken me decades to learn and it's changing almost every day. So I understand if you don't want to learn it to. That is the other option. I'll give you, which is done for you, which we've been doing now for over 20, 30 years. Stick around. [00:11:25] We'll [00:11:25] So which sectors are economy are being hacked? I mentioned that in the last segment, but yeah, there are some problems and the sectors that president Biden lined out laid out are, are the ones that are under, even more attack after his message. [00:11:42] 497 cyber attacks per week. On average here in the US, that is a lot of attacks. And we started explaining what that meant so that we talked about the scan attacks that are automated and some person may get involved at some point, but the automated attacks can be pretty darn automated. Many of them are just trying to figure out who you are. [00:12:09] So, if it shows up, when they do that little scan that you're using a router that was provided by your ISP, that's a big hint that you are just a small guy of some sort, although I'm shocked at how many bigger businesses that should have their own router, a good router, right. A good Cisco router and a really good next generation firewall. [00:12:34] I'm shocked at how many don't have those things in place, but when they do this, That's the first cut. So if you're a little guy, they'll probably just try and reflash your router. In other words, reprogram it and change it so that they can start monitoring what you're doing and maybe grab some information from. [00:12:56] Pretty simple. If you are someone that looks like you're more of a target, so they connect to your router and let's say, it's a great one. Let's say it's a Cisco router firewall or Palo Alto, or one of those other big companies out there that have some really good products. Uh, at that point, they're going to look at it and say, oh, well, okay. [00:13:18] So this might be a good organization, but when they get. To it again, if when access has turned on wide area, access has turned down, that router is likely to say, this is the property of, uh, Covina hospital or whatever it might be, you know? And any access is disallowed authorized access only. Well, now they know. [00:13:42] Who it is. And it's easy enough just to do a reverse lookup on that address. Give me an address anywhere on the internet. And I can tell you pretty much where it is, whose it is and what it's being used for. So if that's what they do say they have these automated systems looking for this stuff it's found. [00:14:02] So now they'll try a few things. One of the first things they try nowadays is what's called an RDP attack. This is a remote attack. Are you using RDP to connect to your business? Right? A lot of people are, especially after the lockdown, this Microsoft. Desktop protocol has some serious bugs that have been known for years. [00:14:25] Surprisingly to me, some 60% of businesses have not applied those patches that have been available for going on two years. So what then button bad guys will do next. They say, oh, is there a remote desktop access? Cause there probably is most smaller businesses particularly use that the big businesses have a little bit more expensive, not really much more expensive, but much better stuff. [00:14:51] You know, like the Cisco AnyConnect or there's a few other good products out there. So they're going to say, oh, well, okay. Let's try and hack in again. Automate. It's automated. No one has to do anything. So it says, okay, let's see if they patch, let's try and break in a ha I can get in and I can get into this particular machine. [00:15:14] Now there's another way that they can get into their moat desktop. And this apparently has been used for some of the bigger hacks you've heard about recently. So the other way they get in is through credential stuff. What that is is Hey, uh, there are right now some 10 billion records out on the dark web of people's names, email addresses, passwords, and other information. [00:15:43] So, what they'll do is they'll say, oh, well this is Covina hospital and it looks it up backwards and it says, okay, so that's Covina hospital.org. I have no idea if there even is a Gavino hospital, by the way, and will come back and say, okay, great. So now let's look at our database of hacked accounts. Oh, okay. [00:16:04] I see this Covina hospital.org email address with a password. So at that point they just try and stuff. Can we get in using that username and password that we stole off of another website. So you see why it's so important to be using something like one password, a password generator, different passwords on every site, different usernames on every site, et cetera, et cetera. [00:16:29] Right. It gets pretty important per te darn quickly. So now that they're in, they're going to start going sideways and we call that east west in the biz. And so they're on a machine. They will see what they can find on that machine. This is where usually a person gets some. And it depends in historically it's been about six days on average that they spend looking around inside your network. [00:17:00] So they look around and they find, oh yeah, great. Here we go. Yep. Uh, we found this, we found that. Oh, and there's these file server mounts. Yeah. These SMB shares the, you know, the Y drive the G drive, whatever you might call it. So they start gaining through those and then they start looking for our other machines on the network that are compromised. [00:17:23] It gets to be really bad, very, very fast. And then they'll often leave behind some form of ransomware and also extortion, where that extort you additionally, for the threat of releasing your data. So there, there are many other ways they're not going to get into them all today, but that's what we're talking about. [00:17:43] Mirman, we're talking about the 500 cyber attacks per week against the average. North American company. So we have seen some industry sectors that are more heavily targeted than others. Education and research saw an 60% increase in attacks. So their education and I've tried to help out some of the schools, but because of the way the budgets work and the lowest bidder and everything else, they, they end up with equipment. [00:18:17] That's just totally misconfigured. It's just shocking to me. Right. They buy them from one of these big box online places. Yeah. I need a, a Cisco 10, 10. And I need some help in configuring it and all, yeah, no problems or we'll help you. And then they sell it to the school, the school installs it, and it is so misconfigured. [00:18:38] It provides zero protection, uh, almost zero, right. It provides almost no protection at all. And doesn't even use the advanced features that they paid for. Right. That's why, again, don't buy from these big box. Guys just don't do it. You need more value than they can possibly provide you with. So schools, 1500 attacks per week research companies, again, 1500 attacks per week, government and military. [00:19:10] Entities about 1100 weekly attacks. Okay. That's the next, most highest attacked. Okay. Uh, health care organizations, 752 attacks per week on average. Or in this case, it's a 55% increase from last year. So it isn't just checkpoints data that I've been quoting here. That, that gives us that picture. There are a lot of others out there IBM's has Verizon's has all of these main guys, and of course in the end, They've got these huge ransoms to deal with. [00:19:50] Hey, in New Hampshire, one of the small towns just got nailed. They had millions of dollars stolen, and that was just through an email trick that they played in. K again. I T people, um, I I've been thinking about maybe I should put together some sort of coaching for them and coaching for the cybersecurity people, even because there's so much more that you need to know, then you might know, anyways, if you're interested in any of this. [00:20:22] Visit me online. Craig peterson.com/subscribe. You will get my weekly newsletter, all of my show notes, and you'll find out about these various trainings and I keep holding. In fact, there's one in most of the newsletters. Craig peterson.com. Craig Peterson, S O n.com. Stick around. [00:20:43] We've been talking about the types of attacks that are coming against us. Most organizations here in north America are seeing 500 cyber attacks a week, some as many as 1500. Now, where are they coming from? [00:21:00] Whether they're scanning attacks, whether they're going deeper into our networks and into our systems who are the bad guys and what are they doing? Microsoft also has a report that they've been generating, looking at what they consider to be the source of the attacks. Now we know a lot of the reasons I'm going to talk about that too, but the source is an interesting way to look at. [00:21:29] Because the source can also help you understand the reason for the attacks. So according to dark reading, this is kind of an insider, a website you're welcome to go to, but it gets pretty darn deep sometimes, but they are showing this stats from Microsoft, which you can find online that in the last year rush. [00:21:53] Has been the source of 58% of the cyber cat tax. Isn't that amazing now it's not just the cyber attacks. I, I need to clarify this. It's the nation state cyber tech. So what's a nature's nation state cyber attack versus I don't know, a regular cyber attack. Well, the bottom line is a nation state cyber attack is an attack that's occurring and is actually coordinated and run by and on behalf of a nation state. [00:22:31] Uh, So Russia at 58% of all nation state attacks is followed by North Korea, 23% Iran, 11% China, 8%. Now you probably would have thought that China would be. Right up there on that list, but Russia has 50% more of the nation state cyber attacks coming from them than from China. And then after China is south Vietnam, Viet, or I should say South Korea, Vietnam, and Turkey, and they all have less than 1%. [00:23:14] Now, this is this new pool of data that Microsoft has been analyzing. And it's part of this year's Microsoft digital defense report, and they're highlighting the trends in the nation state threat cyber activity hybrid workforce security. Disinformation and your internet of things, operational technology and supply chain security. [00:23:35] In other words, the whole gambit before, before all of this, now the data is also showing that the Russian nation state attacks are increasingly effective, calming from about a 21% successful compromise rate last year to 32%. So basically 50% better this year at effectiveness there, Russians are also targeting more government agencies for intelligence gathering. [00:24:10] So that jumped from 3% of their victims last year to 53%. This. And the Russian nation state actors are primarily targeting guests who us, right? The United States, Ukraine and the United Kingdom. Now this is all according to the Microsoft data. So why has Russia been attacking us? Why is China been attacking us and why the change this. [00:24:38] Well, Russia has been attacking us primarily to rent some us it's a cash cow for them just like oil and gas. They are making crazy money. Now that president Biden has made us dependent on foreign oil supplies. It's just insanity and even dependent on. Gas coming from other places. Well guess where the number one source of gases now for Europe and oil it's Russia. [00:25:08] So we are no longer going to be selling to Europe. Russia is so they're going to be making a lot of money off of. But before then they were actually counted on ransomware to help fund the Russian federal government, as well as of course, these Russian oligarchs, these people who are incredibly rich that have a substantial influence on the government. [00:25:33] Don't if you're wondering who they might be, just think of people like, oh, I don't know. Bill gates and, uh, w who are on the, some of the other big guys, you know, Tim cook, uh, Amazon's Jeff bayzos Elon Musk, right? Those are by my definition and looking it up in the dictionary, they are all a. They get exemptions to laws. [00:25:58] They get laws passed that, protect them. In fact, most of regulations actually protect these big companies and hurt small companies. So I would call them oligarchs and that's the same sort of thing in Russia in Russia. Okay. They probably have a little bit more underhanded stuff than these guys here do, but that's what Russia has been. [00:26:21] China has been continually going after our national secrets, national defense, the largest database of DNA of Americans DNA, of course, is that unique key. If you will building block for all of us, that's what DNA is. And the largest database of all of that uniquely identifying information is in. China stole from the office of personnel management records of a federal employees, their secret clearance, all of their background check information who was spoken with, what did they have to say? [00:27:03] And on and on. So China has been interested in infiltrating our businesses that provide things to the military and the military themselves and the federal state, and even the local governments that's who they've been targeting. And that's why there's 8% number might seem small. Although, as I just mentioned this year, Russia moved, moved dramatically. [00:27:30] They used to be about 3% of their attacks or against the government agencies. And now it's 53%. So Russia. And China are going after our national secrets and they can use them in a cold war, which as I've said, I think the first shots of the third world war have been fired. And frankly, they're all cyber, it's all online and Russia. [00:27:57] Isn't the only nation state actor who's changing its approaches here as espionage is the most common goal amongst all nation state groups as of this year. Tivity of hackers reveals different motivations in Iran, which quadrupled its targeting of Israel. Surprise, surprise. Over the last year. And Iran has been launching destructive attacks, things that will destroy power, power plants, et cetera, and North Korea, which is targeting cryptocurrency companies for profit. [00:28:29] So they're stealing these various crypto coins again, funding their government. So it's, it's a problem. Absolute problem. Government sectors are some of the most targeted 48%. These NGOs non-government organizations that act kind of a quasi government functions and think tanks are 31%. Uh, and Microsoft, by the way, has been alerting customers of nation, state attack, attack attempts. [00:29:01] Guess how many this year that they had to warn about 20,500 times in the past three years. So that's a lot and Microsoft is not a company that's been out there at the front lines. It never has been it's in behind. So to have them come out and say, this is. And okay, by the way, your stolen username and password run for a buck per thousand, and it's only gonna take you hundreds of hours to get it all cleared up. [00:29:32] Isn't that nice spear fishing for a hire can cost a hundred to a thousand dollars per successful account takeover and denial of service attacks are cheap from protected sites, roughly $300. Per month. And if you want to be ransomware king, it's only going to cost you 66 bucks upfront 30% of the profit. [00:29:54] Okay. Craziness. Hey, visit me online. Sign up Craig, peter.com/subscribe. [00:30:03] I had an interesting mastermind meeting this week. There's six of us. We're all business owners and it opened my eyes pretty dramatically because one of the members got hacked, but that's not what I really want to emphasize. [00:30:20] This whole cybersecurity thing gets pretty complicated, pretty quickly. And a friend of mine who is in one of my mastermind groups had a real problem. And the here's here's what went on. We'll call him Walt for back of a letter, lack of a better name since that is his name. [00:30:40] And he doesn't mind me sharing this with you. Walt has a very small business that he and his wife run, and they have a couple of contractors that help out with some things, but his business is very reliant on advertising and primarily what he does is Facebook advertising. Now I've been talking for two years, I think in this mastermind group about cyber security and the fact that everyone needs good cyber security. [00:31:13] And he always just kind of pole hum to, uh, wow. You know, and it's just too complicated for me. I got to thinking for a, you know, a bit, really a few weeks, what does he mean to complicated? Cause there's some basic things you can do. So this week on Tuesday, I was on our mastermind groups meeting and I explained, okay, so here's what happened to Walt. [00:31:42] He had $40,000 stolen, which by the way, it's a lot of money for a teeny tiny husband wife company. And. Uh, well, here's what we did. He, we helped them. We got the FBI involved and, you know, with our direct ties, cause we work with them on certain types of cases and he got back every dime, which is just totally unheard of. [00:32:06] But um, without going into all of the details there, I spent a problem. 1520 minutes with the whole group and the mastermind explaining the basics of cyber security. And that really kind of woke me up, frankly, because of their responses. Now these are all small business owners and so they're making pretty decent money. [00:32:31] In fact, every one of them and they all have some contractors and some employees all except for Walt and his wife, they had just have contractors and. I had two completely different responses from two members of this group that no. Let me tell you this was really eye opening for me. And this is why you might've heard me in the first segment talking about this, but this is why I have really changed my view of this stuff, this cybersecurity stuff, because I explained. [00:33:08] If you're using things like Norton antivirus or McAfee, antivirus, or really any of them, even the built-in Microsoft defender this year, those standard antivirus system. I have only been able to catch about 30% of the malware out there, 30%, you know, that's like having a house and you've got a security guard posted out front. [00:33:39] He's armed, he's ready to fight. And yet all of your windows are open and all of your doors are unlocked. And all someone has to do is crawl in the side window because that guy that's posted up front, he's not going to be able to stop. So 30% effectiveness. And of course, Walt had all of the basic stuff. [00:33:59] He thought he was good enough. It's not worth spending time or money doing any of this. And of course it turned out to be well worth the time and money if he had done it. But he has a friend who has contacts and, and made things happen for him. So I guess he's kind of, kind of lucky in that regard, but I explained that and I said, do you know the, the way you. [00:34:21] To go. If you're a small business, it's about $997 a month for a small business, with a handful of employees to get the type of security you really need. There's going to catch. 90 something 98%. Maybe if, if things go well of the stuff going on, in other words, you don't just have an armed guard at the front door. [00:34:46] You've got all the windows closed and blocked and the doors closed and locked as well. So yeah, somebody can still get in, but they got to really want to get in and risk getting caught. So that's kind of the analogy that I used now. One of the members of my. Of my mastermind thought, well, okay. Cause you're just being Frank with me. [00:35:09] Right? We're all friends. She said, well, initially I thought, oh Craig, I'm going to have to have you help out with stuff here. Cause my, you know, I'm concerned about my security. I make some good money. Uh, she's the one that has employee. She has a million dollar plus a year business and she wants to keep it safe. [00:35:26] But then she. Uh, you know, but, but you know, you were talking about all of this Norton and stuff and that it doesn't work. So I, I just, I don't have any hope. And that's when the another member jumped in and this other member said, well, Uh, oh, that's not what I got at all. I got the, the normal off the shelf stuff that you buy that you're going to get from Amazon, or you're going to get from PC connection or wherever that stuff is not going to work, but there is stuff that does, but it's only professional stuff. [00:36:02] You can only get it from professionals that are trained in certified. Which is the right message. Right. That was the message I was trying to relay. Yeah. Don't try and do it yourself because you can't even get the right tools that you need. That is frankly a problem. So that really got me to think. In, in a very big way, because here are two people that have heard me talk about cybersecurity and their eyes probably glazed over, but now their eyes, I know at least one of these ladies definitely glazed over. [00:36:36] So I've come to the realization that sometimes I. A little too deep into things. And although I can explain it quite well to many people, sometimes people glaze over and I get emails from you guys saying kind of the same thing. I really appreciate it. I don't understand a lot of what you're saying, Craig, but thanks for being there. [00:36:59] Listen to you every week here on the radio. Uh, then that's good. That's reassuring, but now I've come to realize a few things. One is. The I've got to be a lot clearer in my messaging, because even when talking to my friends, it is a little bit overwhelming for them sometimes. Right. And then the next thing is everybody needs help because you're being lied to. [00:37:29] Right. How are people getting ransomware? If the stuff that they're buying work. Maybe it's just me, but I think there's a disconnect there. So a lot of you guys have gone out and you've hired people and I want to spend just a few minutes right now, going through some red flags that you need to be looking out for in vendor security assessment. [00:37:56] Now I'm putting one together. As well, right yet another one. Uh, and what I'm trying to do is help you out, right? This is not as sales tool. It is trying to help you figure out where you're at. I'm putting together a webinar that I'm going to be holding these what I'm calling bootcamps, where I go through and show you exactly how to do the basic steps that you need to do in order to be safe on. [00:38:25] Okay. If an online, all that means is your, is plugged in, right. Okay. It doesn't mean you're going out and doing a lot of stuff out there on the internet just means it's connected. So those are going to be coming out. I will send an email out as soon as all of that. Stuff's ready. Cause. Absolutely free. And these assessments, I have the basic one that you can do yourself. [00:38:47] It's a self-assessment. And then I have the more advanced ones that I do that are five grand. Okay. So you've got to be a decent sized business for this to make sense where we look for all of the security problem. On all of your computers and your networks, and then give you a list of things you need to do and how to do them. [00:39:10] Okay. So it's well worth it for them, but if you're a very small company and you're trying to do some of this yourself, I want to help you. So that's what these boot camps are going to be all over. And also what the scorecard is going to be all about. So that's coming up, but here are some good red flags and an assessment. [00:39:30] I found this again on dark reading. This is kind of an insider website for those of us in the cybersecurity business, but, um, How can you verify the information that vendors are giving you about their own cybersecurity posture? We've heard in the news and I've talked about them all year, this year, and for years past. [00:39:56] That are we're vendors can be our worst nightmare because some of these hacks come in through our vendors. So you've got yourself, a cybersecurity company. How do you know if they are really telling you the truth? And man, is that hard for you to know? Right. You're going to ask him questions and the salesmen are going to say, oh yeah, yeah, yeah. [00:40:21] That's why we don't have salesmen. Right. We have engineers. You talk to me, you might talk to my son or my daughter, people who have been doing this with me, who I have trained and helped out. So this guy who wrote the article and there's this on attributed, I don't see an attribution on here on this page. [00:40:41] I definitely want to give him, probably I heard is John Babinec wrote this thing and he is a principle threat hunters. What he calls himself over at net and rich. So he says, here's what you got to do. And if you're trying to be cost-effective, he puts it in. What I call an ed month clause. And one of these days I'll tell you that story, but he calls it a validity check question so that an honest vendor would tell you, no, they don't do X and give you a good reason why they don't like it's not cost effective. [00:41:17] It's outside of a reasonable risk model. Does that make sense to you? So when you're trying to evaluate a vendor, who's going to be doing your cyber security put in one of these validity checks put in one of these questions. It doesn't really matter to you, but it's something that would be very hard for one of these cybersecurity companies to do. [00:41:42] And maybe it doesn't fit the risk model that you have. I think it's just absolutely brilliant. Probably one of the better ways when you're trying to evaluate an MSSP as cybersecurity managed or otherwise provider stick in something like that. So you have a red flag that just stands out for you. All right. [00:42:04] Make sure you are registered online. Craig Peter sohn.com/subscribe. So you can find out about all of these trainings coming up. [00:42:17] If you've never heard of the Carrington event, I really hope, frankly, I really, really do hope we never have to live through one of these. Again, there is a warning out there right now about an internet apocalypse that could happen because of the Sun. [00:42:34] Solar storms are something that happens really kind of all of the time. The sun goes through solar cycles. About every seven years, there are longer cycles as well. You might know. I have an advanced class amateur radio license I've had for a long time, and we rely a lot when we're dealing with short wave on the solar cycle. [00:42:59] You see what happens is that the sun charges, the atmosphere. You see that if you've ever seen the Northern light, that is. Part of the Sunzi missions, hitting our magnetic field and kind of getting sucked into the core of the earth, if you will, as they get caught in that field. And the more charged the atmosphere is, the more bounce you get. [00:43:24] That's what we call it bounce. And the reason us hams have all these different frequencies to use is because of the battle. We can go different frequencies with different distances, I should say, using different frequencies. So think about it right now. You've got the earth and I want to talk from Boston to Chicago. [00:43:47] For instance, I know about how many miles it is, and I have to figure out in the ionosphere up in the higher levels of the atmosphere, what frequency. To use in order to go up into the atmosphere, bounce back, and then hit Chicago. That's the idea. It's not quite as simple or as complex in some ways, as it sounds, a lot of people just try different frequencies and a lot of hams just sit there, waiting for anybody anywhere to talk to, particularly if they are. [00:44:20] It's really quite fun. Now what we're worried about, isn't so much just the regular solar activity. We get worried when the sun spots increase. Now, the solar cycle is what has primary image. On the temperature on earth. So no matter what, you might've heard that isn't your gas, guzzling car or a diesel truck that causes the Earth's temperature to change. [00:44:49] Remember the only constant when it comes to the Earth's temperature has been changed over the millions of years. We had periods where the earth was much warmer than it is now had more common that carbon dioxide in the atmosphere than it does now had less. In fact, right now we are at one of the lowest levels of carbon dioxide in the atmosphere in earth, long, long. [00:45:15] So the sun, if you might remember, comes up in the morning, warms things up, right? And then it cools down. When the sun disappears at nighttime, it has a huge impact. It's almost exclusively the impact for our temperatures. If there's other things too, for instance, eruption can spew all to hold a lot of carbon dioxide. [00:45:40] In fact, just one, just Mount St. Helens wanted erupted, put more carbon dioxide into the atmosphere than man has throughout our entire existence. Just to give you an idea, right? So these alarms that are out there, uh, you know, come on, people. Really, and now we're seeing that in, uh, this last year we had a 30% increase in the ice cap up in the, in, up in the north, up in Northern Canada, around the polls. [00:46:12] Uh, we also had some of these glaciers growing. It was so funny. I saw an article this year, or excuse me, this week that was showing a sign that was at one of our national parks. And it said this glacier will have disappeared by 2020. Of course it hasn't disappeared. In fact, it has grown now and it's past 2020. [00:46:34] Anyhow, the sun has a huge impact on us in so many ways. And one of the ways is. Well, something called a coronal mass ejection. This is seriously charged particles. That tend to be very, very directional. So when, when it happens, when there's one of these CMS coronal, mass ejections, it's not just sending it out all the way around the sun everywhere. [00:47:02] It's really rather concentrated in one. One particular spot. Now we just missed one not too long ago. And let me see if I can find it here. Just mast, a cm E near miss. Here we go. There a solar super storm in July, 2012, and it was a very, very close shave that we had most newspapers didn't mention it, but this could have been. [00:47:33] AB absolutely incredible. We'd be picking up the pieces for the next 50 years. Yeah. Five, zero years from this one particular storm. And what happens is these, these solar flares, if you will, are very, very extreme, they CME. You're talking about x-rays extreme UV, ultraviolet radiation, reaching the earth at the speed of light ionizes, the upper layers of atmosphere. [00:48:02] When that happens, by the way, it hurts our communications, but it can also have these massive effects where it burns out saddle. And then causes radio blackouts, GPS, navigation problems. Think about what happened up in Quebec. So let me just look at this call back, uh, hit with an E and yeah, here we go. And March 13th, 1989. [00:48:33] Here we go. Here's another one. Now I remembered. And this is where Quill back got nailed. I'm looking at a picture here, which is, uh, looking at the United States and Canada from the sky and where the light is. And you can see Quebec is just completely black, but they have this massive electrical blackout and it's becomes. [00:48:57] Of this solar storm. Now they, these storms that I said are quite directional, depending on where it hits and when it hits things can get very, very bad. This particular storm back in 1989 was so strong. We got to see their Rora Borealis, the Northern lights as far south, as Florida and cue. Isn't that something, when we go back further in time to this Carrington event that I mentioned, you could see the Northern lights at the equals. [00:49:35] Absolutely amazing. Now the problem with all of this is we've never really had an internet up online. Like we have today when we had one of the storms hit. And guess what we're about to go into right now, we're going into an area or a time where the sun's going to be more active, certainly on this, this 11 year cycle and possibly another bigger cycle too, that we don't really know much about. [00:50:07] But when this hit us back in the 1850s, what we saw was a, uh, a. Telegraph system that was brought to its knees. Our telegraphs were burned out. Some of the Telegraph buildings were lit. They caught on fire because of the charges coming in, people who were working the telegraphs, who are near them at the time, got electric shocks or worse than that. [00:50:34] Okay. 1859 massive Carrington event compass needles were swinging wildly. The Aurora Borealis was visible in Columbia. It's just amazing. So that was a severe storm. A moderate severity storm was the one that hit in Quebec here, knocked out Quebec, uh, electric. Nine hour blackout on Northeast Canada. What we think would happen if we had another Carrington event, something that happened to 150 years ago is that we would lose power on a massive scale. [00:51:13] So that's one thing that would happen. And these massive transformers that would likely get burned out are only made in China and they're made on demand. Nobody has an inventory. So it would be at least six months before most of the country would get power back. Can you believe that that would be just terrible and we would also lose internet connectivity. [00:51:39] In fact, the thinking that we could lose internet connectivity with something much less than a severe storm, maybe if the Quebec power grid solar, a massive objection here. Maybe if that had happened, when. The internet was up. They might have burned out internet in the area and maybe further. So what we're worried about is if it hits us, we're going to lose power. [00:52:07] We're going to lose transformers on the transmission lines and other places we're going to lose satellites and that's going to affect our GPS communication. We're going to lose radio communication, and even the undersea cables, even though they're now no longer. Regular copper cables. It's now being carried of course, by light in pieces of glass. [00:52:32] The, those cables need to have repeaters about every 15 miles or so under underwater. So the power is provided by. Copper cables or maybe some other sort of power. So these undersea cables, they're only grounded at extensive intervals, like hundreds or thousands of kilometers apart. So there's going to be a lot of vulnerable components. [00:52:59] This is all a major problem. We don't know when the next massive. Solar storm is going to happen. These coronal mass ejections. We do know they do happen from time to time. And we do know it's the luck of the draw and we are starting to enter another solar cycle. So be prepared, everything. Of course, you're listening to Craig Peterson, cybersecurity strategist. [00:53:28] If you'd like to find out more and what you can do, just visit Craig peterson.com and subscribe to my weekly show notes. [00:53:39] Google's got a new admission and Forbes magazine has an article by Zach Dorfman about it. And he's saying you should delete Google Chrome now after Google's newest tracking admission. So here we go. [00:53:55] Google's web browser. Right? It's been the thing for people to use Google Chrome for many years, it's been the fastest. Yeah, not always people kind of leapfrog it every once in a while, but it has become quite a standard. Initially Microsoft is trying to be the standard with their terrible browser and yeah, I to Exploder, which was really, really bad and they have finally completely and totally shot it in the head. [00:54:29] Good move there on their part. In fact, they even got rid of their own browser, Microsoft edge. They shot that one in. They had to, I know I can hear you right now saying, oh, Craig, I don't know. I just use edge browser earlier today. Yeah. But guess what? It isn't edge browser. It's actually Google Chrome. The Microsoft has rebranded. [00:54:52] You see the guts to Google Chrome are available as what's called an open source project. It's called chromium. And that allows you to take it and then build whatever you want on top of. No, that's really great. And by the way, Apple's web kit, Kat is another thing that many people build browsers on top of and is part of many of these browsers we're talking about right now, the biggest problem with the Google Chrome. [00:55:22] Is they released it so they could track you, how does Google make its money? Well, it makes us money through selling advertising primarily. And how does it sell advertising if it doesn't know much or anything about you? So they came out with the Google Chrome browser is kind of a standard browser, which is a great. [00:55:43] Because Microsoft, of course, is very well known for not bothering to follow standards and say what they have is the actual standard and ignoring everybody else. Yeah. Yeah. I'm picking on Microsoft. They definitely deserve it. Well, there is what is being called here in Forbes magazine, a shocking new tracking admission from. [00:56:05] One that has not yet made headlines. And there are about what 2.6 billion users of Google's Chrome worldwide. And this is probably going to surprise you and it's frankly, Pretty nasty and it's, I think a genuine reason to stop using it. Now, as you probably know, I have stopped using Chrome almost entirely. [00:56:31] I use it when I have to train people on Chrome. I use it when I'm testing software. There's a number of times I use it, but I don't use. The reality is the Chrome is an absolute terror. When it comes to privacy and security, it has fallen way behind its rivals in doing that. If you have an iPhone or an iPad or a Mac, and you're using safari, apple has gone a long ways to help secure your. [00:57:09] Well, that's not true with Chrome. In fact, it's not protecting you from tracking and Dave up data harvesting. And what Google has done is they've said, okay, well, we're going to get these nasty third party cookies out of the whole equation. We're not going to do that anymore. And what they were planning on doing is instead of knowing everything specifically. [00:57:34] You they'd be able to put you in a bucket. So they'd say, okay, well you are a 40 year old female and you are like driving fast cars and you have some kids with a grandkid on the way, and you like dogs, not cats, right? So that's a bucket of people that may be a few hundred or maybe up to a thousand. As opposed to right now where they can tell everything about you. [00:58:04] And so they were selling that as a real advantage because they're not tracking you individually anymore. No, we're putting you in a bucket. Well, it's the same thing. Right. And in fact, it's easier for Google to put you in a bucket then to track everything about you and try and make assumptions. And it's easier for people who are trying to buy ads to place in front of you. [00:58:28] It's easier for them to not have to kind of reverse engineer all of the data the Google has gathered in instead of. To send this ad to people that are in this bucket and then that bucket. Okay. It makes sense to you, but I, as it turns out here, Google has even postponed of that. All right. They really have, they're the Google's kind of hiding. [00:58:54] It's really what's going on out there. Uh, they are trying to figure out what they should do, why they should do it, how they should do it, but it's, it's going to be a problem. This is a bad habit. The Google has to break and just like any, anybody that's been addicted to something it's going to take a long time. [00:59:16] They're going to go through some serious jitters. So Firefox is one of the alternatives and to Google Chrome. And it's actually a very good one. It is a browser that I use. I don't agree with some of the stuff that Mozilla and Firefox does, but again, right. Nobody agrees on everything. Here's a quote from them. [00:59:38] Ubiquitous surveillance harms individually. And society Chrome is the only major browser that does not offer meaningful protection against cross cross site tracking and Chrome will continue to leave users unprotected. And then it goes on here because. Uh, Google response to that. And they admit that this massive web tracking out of hand and it's resulted in, this is a quote from Google and erosion of trust, where 72% of people feel that almost all of what they do online is being. [01:00:19] By advertisers, technology firms or others, 81% say the potential risks from data collection outweigh the benefit by the way, the people are wrong. 72% that feel almost all of what they do on online is being tracked. No, no. The answer is 100% of what you do is probably being tracked in some way online. [01:00:41] Even these VPN servers and systems that say that they don't do log. Do track you take a look at proton mail just last week. Proton mail it's in Switzerland. Their servers are in Switzerland. A whole claim to fame is, Hey, it's all encrypted. We keep it safe. We don't do logging. We don't do tracking, uh, guess what they handed over the IP addresses of some of the users to a foreign government. [01:01:10] So how can you do that? If you're not logging, if you're not tracking. Yeah, right. They are. And the same thing is true for every paid VPN service I can think of. Right. So how can Google openly admit that their tracking is in place tracking everything they can, and also admit that it's undermining our privacy and. [01:01:38] Their flagship browser is totally into it. Right? Well, it's really, it's gotta be the money. And Google does not have a plan B this anonymized tracking thing that they've been talking about, you know, the buckets that I mentioned, isn't realistic, frankly. Uh, Google's privacy sandbox is supposed to Fitbit fix it. [01:02:00] I should say. The, the whole idea and the way it's being implemented and the way they've talked about it, the advertisers on happy. So Google's not happy. The users are unhappy. So there you go. That's the bottom line here from the Forbes article by Zach Dorfman, delete Google Chrome. And I said that for a long time, I do use some others. [01:02:27] I do use Firefox and I use. Which is a fast web browser, that some pretty good shape. Hey, if you sign up for my show's weekly newsletter, not only will you get all of my weekly tips that I send to the radio hosts, but you will get some of my special reports that go into detail on things like which browser you shouldn't be using. [01:02:52] Sign up right now. Craig peterson.com. [01:02:57] Many businesses have gone to the cloud, but the cloud is just another word for someone else's computer. And many of the benefits of the cloud just haven't materialized. A lot of businesses have pulled back and are building data centers again. [01:03:14] The reason I mentioned this thing about Microsoft again, and the cloud is Microsoft has a cloud offering. [01:03:23] It's called Microsoft Azure. Many people, many businesses use it. We have used it with some of our clients in the past. Now we have some special software that sits in front of it that helps to secure. And we do the same thing for Amazon web services. I think it's important to do that. And we also use IBM's cloud services, but Microsoft is been pitching for a long time. [01:03:51] Come use our cloud services and we're expecting here probably within the next month, a big announcement from Microsoft. They're planning on making it so that you can have your desktop reside in Microsoft's cloud, in the Azure cloud. And they're selling really the feature of it doesn't matter where you are. [01:04:17] You have your desktop and it doesn't matter what kind of computer you're on. As long as you can connect to your desktop, using some just reasonable software, you will be able to be just like you're in front of a computer. So if you have a Chromebook or a Mac, Or a windows or tablet, whatever, and you're at the grocery store or the coffee shop or the office, you'll be able to get it, everything, all of your programs, all your files. [01:04:47] And we, Microsoft will keep the operating system up to date for you automatically a lot of great selling points. And we're actually looking into that. Not too heavily yet. We'll give them a year before we really delve into it at all. Cause it takes them a while to get things right. And Microsoft has always been one that adds all kinds of features, but most of the time, most of them don't work and we can, we can document that pretty easily, even in things like Microsoft. [01:05:18] Well, the verge is now reporting that Microsoft has warned users of its as your cloud computing service, that their data has been exposed online for the last two years. Yeah, let me repeat that in case you missed it, you, uh, yeah. I'm I'm I might've misspoken. Right. Uh, let me see, what does it say? It says, um, users of Azure cloud competing service. [01:05:48] So that's their cloud. Microsoft's big cloud. Okay. Um, their data has been. Exposed online. Okay. So that means that people could get the data, maybe manipulate the data that sort of exposed means for the last two years. Are you kidding me? Microsoft is again, the verge. Microsoft recently revealed that an error in its Azure cosmos database product left more than 3,300 as your customers data. [01:06:24] Completely exposed. Okay guys. So this, this, this is not a big thing, right? It can't possibly be big thing because you know who uses Azure, right. Nobody uses a zer and nobody uses hosted databases. Come on, give me a break. Let me see, what else does this have to say? Oh, okay. It says that the vulnerability was reported, reportedly introduced into Microsoft systems in 2019, when the company added a data visualization feature called Jupiter notebook to cosmos DB. [01:06:59] Okay. Well, I'm actually familiar with that one and let's see what small companies let's see here. Um, some Azure cosmos DB clients include Coca Cola. Liberty mutual insurance, Exxon mobile Walgreens. Hmm. Let me see. Could any of these people like maybe, maybe Liberty mutual insurance and Walgreens, maybe they'd have information about us, right. [01:07:26] About our health and social security numbers and account numbers and credit cards. Names addresses. Right, right. That's again, why I got so upset when these places absolutely insist on taking my social security number, right? It, it, first of all, when it was put in place, the federal government guaranteed, it would never be used for anything other than social security. [01:07:53] And the law even said it could not be used for anything other than social security. And then the government started expanding it. Right. And the IRS started using it. To track all of our income and you know, that's one thing right there, the government computers, they gotta be secure. Right. All of these breaches we hear about that. [01:08:12] Can't be true. Uh, so how about when the insurance company wants your personal information? Like your social security number? What business is it of? There's really no. Why do they have to have my social security number? It's a social security number. It's not some number that's tattooed on my forehead. [01:08:36] That's being used to track me. Is it this isn't a socialist country like China is, or the Soviet union was right. It's not socially. So why are they tracking us like that? Walgreens? Why do they need some of that information? Why does the doctor that you go to that made the prescription for Walgreens? Why do they need that information? [01:09:00] And I've been all over this because they don't. Really need it. They want, it makes their life easier, but they don't really need it. However, it exposes us. Now, if you missed the email, I sent out a week ago, two weeks ago now, I guess. You missed something big because I, in my weekly newsletter went through and described exactly what you could do in order to keep your information private. [01:09:35] So in those cases where websites asking for information that they don't really need, right? You don't want to lie, but if they don't really need your real name, why you're giving them your real name? Why do you use a single email address? Why don't you have multiple addresses? Does that start make sense to you guys? [01:09:54] And now we find out that Microsoft Azure, their cloud services, where they're selling cloud services, including a database that can be used online, a big database, uh, 3,300 customers looks like some of them are actually kind of big. I don't know. ExxonMobil pretty big. Yeah. I think so. Walgreens, you think that that might be yeah, yeah, yeah, yeah. [01:10:22] Y. Why are we trusting these companies? You know it, if you have a lot of data, a lot of customers, you are going to be a major target of nation states to hack you and bat just general hackers, bad guys. But you're also, if, if you've got all this information, you've also got to have a much higher level of security than somebody that doesn't have all of that information. [01:10:52] Does that make sense too? Did I say that right? You don't need the information and, and I've got to warn anybody that's in a business, whether you're a business owner or you're an employee, do not keep more data than you need the new absolutely need to run your company. And that includes data about your customers. [01:11:16] And maybe, maybe it's even more specifically data about your customer. Because what can happen is that data can be stolen and we just found. That? Yes, indeed. It could have been, it was exposed Microsoft the same. We don't know how much it was stolen. If anything was stolen. Um, yeah, Walgreens. Hey, I wonder if anyone's going to try and get some pain pills illegally through, uh, this database hack or a vulnerability anyways. [01:11:47] All right, everyone. Stick around. We'll be back. Of course, you listening to Craig Peterson. I am a cybersecurity strategist for business, and I'm here to help you as well. You can ask any question any time, uh, consumers are the people I help the most, you know, I wish I got a dime for every time I answered a question. [01:12:09] Just email firstname.lastname@example.org email@example.com and stick around. [01:12:18] Whether or not, you agree with the lockdown orders that were put in place over this COVID pandemic that we had. Uh, there are some other parts of the world that are doing a lot more. [01:12:34] Australia has, I don't know. I think that they went over the deep end. The much, the same thing is true right next door to them. [01:12:45] And I am looking at a report of what they are doing with this new app. Uh, you might be aware that both apple and Google came out with an application programming interface. That could be used for contract tack tracking, contact tracking. There you go. Uh, it wasn't terribly successful. Some states put some things in place. [01:13:13] Of course you get countries like China. I love the idea because heaven forbid you get people getting together to talk about a Tannen square remembrance. Now you want to know who all of those people were, who were in close proximity, right? So, you know, good for China a while, as it turns out, Australia is putting something in place they have yet another COVID lockdown. [01:13:39] They have COVID quarantine orders. Now I think if you are sick, you should stay on. I've always felt that I, you know, I had 50 employees at one point and I would say, Hey, if you're sick, just stay home. Never required a doctor's note or any of that other silliness, come on. People. If someone's sick, they're sick and let them stay home. [01:14:04] You don't want to get everybody else in the office, sick and spread things around. Right. Doesn't that just kind of make sense. Well, they now in Australia, don't trust people to stay home, to get moving. Remember China, they were, they were taking welders and we're going into apartments in anybody that tested positive. [01:14:22] They were welding them into their apartment for minimum of two weeks. And so hopefully they had food in there and they had a way to get fresh water. Australia is not going quite that far, but some of the states down under. Using facial recognition and geolocation in order to enforce quarantine orders and Canada. [01:14:47] One of the things they've been doing for very long time is if you come into the country from out of the country, even if you're a Canadian citizen, you have to quarantine and they'll send people by your house or you have to pay to stay for 10 days in a quarantine hope. So you're paying the course now inflated prices for the hotel, because they're a special quarantine hotel. [01:15:14] You have to pay inflated prices to have food delivered outside your door. And that you're stuck there for the 10 days, or if you're at home though, they, you know, you're stuck there and they'll send people by to check up on you. They'll make phone calls to check up on you and. They have pretty hefty find. [01:15:36] Well, what Australia has decided to do is in Australia is Charlene's even going from one state to another state are required to prove that they're obeying a 14 day quarantine. And what they have to do is have this little app on their phone and they, the app will ping them saying, prove it. And then they have to take a photo of themselves with geo location tag on it and send it up via the app to prove their location. [01:16:15] And they have to do all of that within 15 minutes of getting the notification. Now the premier of the state of south Australia, Steven Marshall said we don't tell them how often or when on a random basis, they have to reply within 15 minutes. And if you don't then a police, officer's going to show up at the address you're supposed to be at to conduct an in-person check. [01:16:43] Very very intrusive. Okay. Here's another one. This is a, an unnamed government spokesperson who was apparently speaking with Fox news quote. The home quarantine app is for a selected cohort of returning self Australians who have applied to be part of a trial. If successful, it will help safely ease the burden of travel restrictions associated with the pandemic. [01:17:10] So there you go. People nothing to worry about. It's just a trial. Uh, it will go away. Uh, just like, uh, for instance, income tax, as soon as rule, number one is over, it will be removed and it will never be more than 3% and it will only apply to the top 1% of wage-earners. So there you go. Right. And we all know that world war one isn't over yet. [01:17:34] Right. So that's why they still have it in somehow. Yeah, some of the middle class pays the most income tax. I don't know. Interesting. Interesting. So there you go. Little news from down under, we'll see if that ends up happening up here. News from China, China has, uh, China and Russia have some interesting things going on. [01:17:55] First of all, Russia is no longer saw. Country, they kind of are. They kind of aren't, they are a lot freer in many ways than we are here in the United States. Of course, China, very heavily socialist. In fact, they're so socialists, they are communist and China. And Russia both want their kids to have a very good education in science, engineering, and mathematics. [01:18:23] Not so much on history, not so much on, on politics. Right. But definitely heavy on the, on the sciences, which I can see that makes all the sense. I think everybody should be pretty heavily on the science. Well, according to the wall street journal this week, gamers under the age of 18 will not be allowed to play online games between 8:00 PM and 9:00 PM on Friday, Saturdays and Sundays. [01:1
439. Part 2 of our interview with Shreveport Writers' Club. Since 1935, the Shreveport Writers Club has been a support group for writers. SWC includes writers from all stages of life in all genres and styles of writing. Many of them are published authors, and others simply enjoy sharing their thoughts in written form with other people who love words. They meet every 1st Saturday of the month from 10:00 am – noon, and they welcome guests. This week in Louisiana history. October 16, 1779. 18 American settlers along Lake Pontchartrain, in the presence of Capt. William Pickles of the U.S. Navy, signed oaths of allegiance to and declared themselves to be subjects of the “United Independent States of North America.” This week in New Orleans history. On October 16, 1890, David C. Hennessy, New Orleans police chief died after being shot. This week in Louisiana. Things To Do With Kids in North Louisiana Find the perfect balance of big-city fun and outdoor appeal at these top family-friendly attractions in northwest Louisiana. North Louisiana is wild and scenic, dotted with beautiful state parks, lakes, bayous and forests. Bring your family to explore nature at its finest, where you can spot wildlife while hiking trails or pitch a tent to sleep under the stars. Then venture into the cities of Shreveport-Bossier City and Monroe to test your science knowledge, discover the roots of Coca-Cola bottling or smell the fragrant roses. Postcards from Louisiana. Katie Klos. Listen on iTunes.Listen on Google Play.Listen on Google Podcasts.Listen on Spotify.Listen on Stitcher.Listen on TuneIn.The Louisiana Anthology Home Page.Like us on Facebook.
Why is Victorian typography so spooky?! We're fresh off of a great workshop last weekend with our friends at Spline. Big thanks to the many, many people who showed up to learn more about 3D type; we can't wait to see what you create (make sure you tag us on Instagram and Twitter with what you learnt).
Dave, Nick, and Daniel have a lot of conversation about Global Focus at Bethlehem. Cameos by annoying background sounds, debates about the superiority of McDonald's Coca-Cola recipe, and Ethan masking voices with sound effects.
Do we need a whistle blower to tell us how many people Coke is killing and they know it, so there can be an immediate congressional hearing? No, Coke can't sway elections like Facebook so no need. Three great book reviews: old book "Trust Me I'm Lying" by Ryan Holiday, "The High Five Habit" by Mel Robbins, and "The Focus Project" by Equalman
Hello dear listeners! Suffice to say that the "NO TIME TO DIE" party is just getting started. After a non-spoiler review, it's time to get into the juicy details the film has to offer. From the action, the sets, the special effects, to the many controversial elements. Scheduling conflicts among the hosts have led to a potentially interesting strategy with which all 4 can have their say. In this first spoiler filled discussion, Jason and Edgar cover hosting duties, whereas Matt and Emery will review NTTD with a finely toothed comb in the next episode. What sort of delightful and delirious topics does NTTD inspire for this week's hosts? Oh my: Chris Corbould the English gentleman, showing military issued government ID to get into the premiere, the technical marvels of SUVs, using Coca-Cola as traction, impromptu interviews while taking the tube, all the Bond fan content creators getting fired, correctly guessing plot points from trailers, a film adaptation of the "Everything or Nothing" video game, and Jason singing if you can believe it. So sit back, relax, and enjoy this week's episode of The James Bond Complex. Yes, yes, the podcast will return. That much we can promise.
Small Business Branding: With DP Knudten | Ep #84On today's episode of Resourceful Agent Radio show We have our guest DP Knudten.Chief Collaborator, COLLABORATOR creative.DP's worked on some of the biggest brands in the business including Coca-Cola®, The Athlete's Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI.He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you' brand you already are,” and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/' and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND. He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States. His NonFiction Brand philosophy and practice is outlined in detail in his book "NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are." with a focus on personal and small business branding.Always opinionated, and loving a respectful, yet contentious debate, DP brings his years of experience to every conversation. And one thing he absolutely guarantees? Your audience will not be bored.Go check out his Podcast on all the platforms PODCAST: NONFICTION BRAND w/DP KNUDTENSocial Media:WEB: https://dpknudten.com/ FB: https://www.facebook.com/dpknudten TWIT:https://twitter.com/dpknudten LINKEDIN:https://www.linkedin.com/in/dpknudten/ YT:https://www.youtube.com/user/dpknudten IG:https://www.instagram.com/dpknudten/ BRANDSITE:https://nonfictionbrand.com/ Go visit https://nonfictionbrand.com/gift and get a free download.-I really enjoy hearing what you guys think of these videos, please take a second to say "Hi" in the comments and let me know what you think of the video....Also if you enjoy these videos and my channel it would mean a lot to me if you subscribed :)_ Instagram: https://www.instagram.com/resourcefulagent/Facebook: https://www.facebook.com/resourcefulagentTikTok: https://www.tiktok.com/@resourcefulagent?lang=enLinkedin: https://www.linkedin.com/in/andrew-silvius-091aa7190/Youtube: https://www.youtube.com/channel/UCSPNiepOCE1VpCRY1v5Pdtw #resourcefulagent #resourcefulagentradioshow #realestate #AndySilvius #AskResourcefulagent #ownedbusiness #business #localbusiness #entrepreneurs
Sean McCabe is the founder and CEO of seanwes media, and Daily Content Machine. Sean is a prolific and successful creator, author, and influencer. His course, Learn Lettering, made $80,000 in the first 24 hours. For nearly a decade his podcast, blog, and courses have helped creators grow their brands, content, and skill sets.Sean's website is a treasure trove of courses and resources for anyone looking for business knowledge and creative support. Sean's book, Overlap, shows creators how to turn their passion into a successful business while working a full-time job. His podcast includes almost 500 episodes on content creation and entrepreneurship. His latest venture, Daily Content Machine, turns creators' best content into clippable moments they can share across their social media accounts.I talk with Sean about what it's like being a successful creator. We talk about growing your audience and connecting with them. We cover how to learn new skills fast, and about developing a growth mindset. We also talk about managing stress as a founder, how to handle burnout, and much more.In this episode, you'll learn: Why good writing is the foundation of great content How to connect better with your audience Leveraging short-form content to grow your brand Pricing at full value without feeling guilty How to avoid burnout, and what to do if you're already there Links & Resources Sean McCabe on The Nathan Barry Show episode 003 Craft + Commerce conference ConvertKit Enough Ryan Holiday James Clear Marie Forleo Ramit Sethi Sean McCabe's Links Follow Sean on Twitter Check out Sean on Instagram Sean's website Daily Content Machine Episode Transcript[00:00:00] Sean:If you are a founder, you should be in therapy. Full-stop. You need a therapist. I thought I didn't. I had a great upbringing. I'm all good. Everything's healthy. I don't have any problems. The problem was I didn't know the problems that I had. I didn't realize what I was stuffing down. I didn't realize what I was avoiding.There is so much to unpack that you don't know you need to unpack.[00:00:30] Nathan:In this episode I talk to my friend, Sean McCabe. We've known each other for seven years now. It's been a long time. We've been in a mastermind group together. He's actually been on the show before. Sean is a wildly talented designer. He got his start hand-lettering.I think last time he was on the show, years ago, we were talking about that aspect of his business and how he built this substantial course business. Selling courses on hand-lettering, on marketing, on writing. He's spoken at our conference Craft + Commerce, all kinds of things. Sean is one of the most prolific creators that I've ever known.It's also super fun that he's a friend and lives right here in town. We just have a great conversation. We talk about how you create content, which is one of those things that it's not even how you create content, it's why. Where that comes from. The internal drive in what you use. Where you choose to have as a source of fuel and energy to put into that creative output.How some sources are really good and productive, and others can be kind of like a house of cards, and it can be harmful. We also talk about scaling teams as a creator. How do you know when to build out a team around your business? He's done that two different ways. So I get to ask him about some of the things he's learned and applied differently.I'm going to stop there. There's a lot of good stuff. So with that, let's dive in.Sean. Welcome to the show.[00:01:59] Sean:Hey, Nathan, just saw you recently. We were playing volleyball, or something.[00:02:03] Nathan:Or something, like two days ago. You moved to my city. It's kind of…[00:02:08] Sean:Yeah. It's horrible. It's a terrible place. Boise. Don't move to Idaho.[00:02:15] Nathan:You mean Iowa? Boise, Iowa.[00:02:17] Sean:Iowa. Yeah. Don't, yeah. Did I do okay?[00:02:21] Nathan:Yeah. That's exactly what you're supposed to say. If you Google something about Boise, Google has the accordion of extra questions, or things you might want to know. One of them is, “Does Boise smell?” and it's just like auto complaints in there.And I was like, what is up with that? I clicked on it, and it's this satirical article that has 12 reasons you shouldn't move to Boise. One of them is the city dump is right in the middle of the city. Another one is like that the Ebola outbreak hasn't been fully contained yet.So it's not really safe. I think there was something about lava. Anyway, it's just an article about all the reasons to not move to Boise. So I think you're right in line.[00:03:08] Sean:Stay, away. That's what they tell me to say.[00:03:11] Nathan:Yes, but if someone were to ignore that and move to Boise, they could come to our weekly volleyball game on Wednesday nights.[00:03:19] Sean:It's casual. It's open.[00:03:21] Nathan:Let's try it. Yeah. It's been so fun having you and Laci here. It's also been fun because you started a new company. Your company is producing and editing and creating all the clips for this podcast. So, connections on so many levels.[00:03:37] Sean:Yeah. We produce this show, like the video show, the audio show, and then find clips and make those clips for social media. It's been great. We love this show. Our team's favorite content. So, I'm a little biased, but it's fun to be on. Because my team's going to work on this.[00:03:58] Nathan:Yeah, exactly. I made sure to spell your name correctly in the setup, and I know they'll get it all.I wanted to ask what sparked—like maybe first give a summary of Daily Content Machine, since that's what you're spending nearly all of your time on. More than a normal amount of time on. So, what sparked it, and what is it?[00:04:19] Sean:Fun fact. This is not the first time I've been on the show. The last time was episode three, 2,624 days ago.[00:04:30] Nathan:Give or take[00:04:32] Sean:I was doing different stuff then. It's been a crazy journey. Right now the newest iteration is an agency.We produce video clips. We turn long form video shows. If you have a video podcast or other kind of long form video content, we found that the hardest part is finding all the good moments in there, and turning those into short clips. That's what we do. I designed it for myself, really.I wanted it to be where you just show up, you record, and, everything just happens? What is your experience, Nathan, with having a video and audio podcasts made, and clips and all that published? What do you, what's your involvement.[00:05:14] Nathan:Yeah. So I think about who I want on the show, I email them and say, will you come on the show? And then I talked to them for an hour, and then I read no, either way. I don't even do that. Yep. That's my full involvement. And what happens is then really what I see is when the show comes out, which I don't touch anything from that moment on. I actually probably notice the show coming out like, oh yeah, that's the episode that we post this week. Cause we have a three week delay on our, production schedule. And so I noticed like, oh yeah, I had a David Perell on the show when I get the Twitter notification of like, David, Perell just retweeted you.And I'm like, oh, what did oh, right. Yeah. Because his episode came out and then every, I mean, David was especially generous. Right. But every clip that week seven in a row, he retweeted and posted to his, you know, hundreds of thousands of Twitter followers. Right. Cause it makes him look really good. It's clips of him delivering these, you know, soundbites of genius, perfectly format.And he's like great retweet share with my audience. I think that one, I picked up like hundreds of new Twitter followers, just, you know, maybe more just from, from, that. So it's a, it's a great experience. The side that I haven't done as much with that I really want to. and you and I talked about this a lot when we. Like early days of Daily Content Machine and what could it be? And, and then, getting my show set up on it is the transcripts in the show notes that you all do. cause first you found the most interesting points of the show and then second there's text versions of all of that. And then they're all like neatly edited and, and everything.And so,[00:07:01] Sean:A lot of re-purposing options.[00:07:04] Nathan:Yeah, so like if you ask the same question or a similar question, like, Hey, how'd you grow from a thousand subscribers to 10,000. Tell me about that process. If you ask that consistently, which I'm not great about asking the same questions consistently, but then over the course of 20, 30 episodes, you have this great library of answers to that question and you could make like compile it all, write some narrative and it's like, oh, there's an ebook that would be 15 pages long and could be a free lead magnet or a giveaway or anything else. It's just a total by-product of the podcast and Daily Content Machine. So I'm a huge fan. That's my experience.[00:07:42] Sean:Well, it's great to hear. yeah, we wanted to make it, I wanted to make it, so I just show up. I record myself doing a podcast with the camera on, and then I walk away. Like I don't have to, the footage sinks. It goes to the team. They produce it. They made me look good. They make me sound good. They find all of the best things. I said, things my guests said, they think about my target audience. What are their struggles? What are their goals? What do they want, what do they need? How would they search for it? How would they say it themselves? And they work together to come up with good titles for them, then produce it, flawless captions, you know, do the research, how's the guests build their name.How does their company name capitalize? Like make sure it's, it's all polished and then publish it everywhere. So I just show up once a week for an hour and record, and then I get to be everywhere every day. That's that's at least the goal. And I'm hearing you say like one of the benefits, but one of the benefits of finding clips out of your long form shows to post on social media is you give your guests something to share.And there's kind of two, two ways of approaching podcasts. And one is kind of the old school way, you know, People used to blog and the used to subscribe to RSS feeds and like, you know, that's how they consumed their content. And definitely you still want to build your own platform, have a website, have a blog, you know, definitely have an email newsletter on ConvertKit but now we're, we're posting Twitter threads. We're posting more content natively and people are consuming more natively on the platforms. So there's the old idea of, I have a podcast, here's a link, go listen to my podcast, go watch my podcast, go watch my video shifting from that to, Hey, why don't we deliver the best moments of the show?Because people are consuming short form content, and that's how they're evaluating whether they want to subscribe, whether they want to spend an hour listening in depth to that interview. We're giving them all of these entrance points and just providing value natively on the platform. Instead of asking them to go off the platform and interrupt their experience, it's here you go.Here's some value here's where you can get more.And, and that that's such a great way to. Bring new listeners on as well as to give the guests something to share, because think about the experience between a guest, being told like, Hey, your episodes out, will you, will you share a link to it? And they're like, Hey, I was on a show, go listen to the show.It's such a great interview. You know, we, we do it. We want to help out that, that person with the podcast. But imagine if the best moments that, where you said that the smartest things with all of your filler words remove and your tangents remove was tweeted, and there's a video right there. All you have to do is hit retweet.It's free content for you. It looks good. But then also for you as the show host, it promotes your show and gives you a new awesome.[00:10:28] Nathan:The other thing in it, like the retweet is fantastic, but a lot of people want that as original content on their social channel. And so having like the, the deliverable that I get from you all is, is. Yeah, it just shows up in Dropbox of here's all the videos for all the platforms and everything, you know, from my archives and all that.And I've sent those on to the guests when they're like, Hey, can I post this? Not every tweet. Like I want to post it with my own, title or tweaks on that. And so I can just share that whole Dropbox folder and they'll, they'll go find the exact thing they want to share and, and use it in their own softens.Like, yes, absolutely. Because the pre-roll or like the, or the post roll on that video is like, go subscribe to item newsletters. It's like, yes, please.[00:11:14] Sean:And it's not like Nathan, that you would have trouble getting guests, but if one had trouble getting guests for their show, or you want to get someone that's like really big, really busy, they get all kinds of requests all the time. Well, imagine if they're evaluating between these different shows, you know what, what's the audience size?What am I going to get out of it? You know, especially if you don't have millions of downloads on your podcast. Well, if you're providing these additional assets, like, Hey, we're going to make clips of this. You're going to get content out of this. It can help people make that decision to come onto your show as opposed to maybe another.[00:11:46] Nathan:Yeah, totally. I want to go, so somebody different directions. This is, we talked about an agency and the business that you're starting. I have a question that I've kind of asked you one-on-one sometimes. And I want to know why build a business with a team and like build this X scale of business rather than go the indie creative route.Right? Because if we want to, if you wanted to say independent, no team, you could probably make a business doing $250,000 a year. Work on it, maybe 20 hours a week, something like that, you know, hanging out in the studio, you'd still have your podcast. You could sit down and like, you're one of the most prolific writers I've ever met. so you could do a bunch of those, those things. And yet you keep trying to do and succeeding in doing these much harder businesses of building a team. And I have to know why.[00:12:39] Sean:Nathan, I don't know. I don't know why. I kind of know why, uh it's it's like it's going to get deep. I mean, it, it probably really goes back to childhood and being, being the oldest of 13 kids feeling like. I don't know if my parents are watching, but like, I felt this, this pressure to be successful, to be a good example, to be, to be a leader, you know, like to be productive.And, you know, I'm working through a lot of that stuff in therapy, like learning, like where did my motivations come from? And like, you know, it is this healthy because, you know, you know, my, my background of extreme workaholism for like 10 years, like, Nope, no joke. It was really bad. Like 16 hour days, seven days a week for 10 years, like all I did was work and like that's, that's my tendency.And I think something beautiful came out of that, which is this sabbaticals idea where since 2014 now I've taken off every seventh week as a sabbatical. So I work six weeks and I, I take off a week and we do that with our team and all of our team members. I paid them to take off sabbaticals and it's just been beautiful.The heartbeat of the company. And like, it's been really good for me as well in terms of, you know, burnout prevention and just unlocking my best ideas, but that's, that's my tendency. And, you know, th there's, there's all kinds of reasons. And, you know, there there's messages that we hear that maybe were said or implicit, you know, growing up that we internalize.And so I think, honestly, Nathan it's, it's probably just like chasing, like, I'm going to be dead honest, like, like it's, it's just like, I think of your post that post that you titled about enough, you know, and, you know, thinking through it, like, like if I were to just think of a number, you know, it's like, no, that's not enough, you know, and I know that's not healthy.So like, yeah, I could totally, I could totally do the solo thing. I could totally make 600. Work part-time, have less stress and maybe I should, you know, maybe I will eventually, but there's something in me that wants to build something bigger, but at the same time, it's just so much fun. Get it, like, I just love processes and systems and like, you know, building things that can scale.And so, yeah, it's.[00:15:08] Nathan:Well, let's lean into it more because I have the same thing on two different sides. Like I made the same leap from a solar creator to having a team. and there's sometimes I miss aspects of the solo creator thing. Like there's a level of simplicity and like, I look at somebody's product launch or something, and it does $25,000 or $50,000.And I'm like, oh, I remember when that amount of money was substantial in that it moved the needle for the business and like, and drove real profits. Now, like 25 or $50,000 gets eaten up by that much of expenses, like immediately, you know, cause the, the machine is just so much, so much bigger. And so I have the same thing of, of pushing for more and trying to figure out what. Like, what is that balance? And, and, yeah, I guess, how do you think about the balance between gratitude and enough and drive and ambition?[00:16:08] Sean:Yeah, that is a great question. It is. It is a balance. And as someone who has a tendency towards all or nothing thinking like, I'm, I just get obsessed. Like if I'm, if I'm about something like, I'm just all in, or I don't care at all. Like I'm really not in between. And that I think is a double-edged sword.Like it's a reason for my success, but it's also a reason for all of my downfalls and like, you know, going years without exercising and losing relationships and friendships, because I was so consumed by what I was building, you know, it is very much a double-edged sword. And so I think the answer is balance, you know, in what you're saying, w what do you, what do I think about the balance?I think it is a balance. It has to be, you have to be operating from a place of enough and then have things that are pulling you forward. You know, something that you're working towards having goals I think is healthy. You know, it's. Something that gets you out of bed in the morning. You're excited about what you're doing.You have this vision for where you're going, but it's operating from a healthy place of, I'm not doing this to fill a void in my soul. Right? Like I'm not doing this because I believe I'm not enough because I believe I'm not worthy of something. But, but because I know, yes, I matter I'm worthy. I'm important.And I'm excited. Like, I think that's the, I'm not saying I'm even there. I just think that's the balance to strike[00:17:34] Nathan:Yeah. I think you're right in this. It's interesting of the things that you can do in your, I guess, life, maybe the creative Dr.. I think there's a tendency of using that insecurity to drive creative success that can work really, really well for an amount of time. Like if you need to finish a book, grow your audience to a thousand subscribers, you know, like accomplish some specific goal.And he used the chip on your shoulder and the feeling of like, this person doesn't believe in me and that like triggers those deep insecurities on one hand, it's wildly effective and on the other, it can be super destructive and it's such a weird balance and place to sit in.[00:18:21] Sean:Yeah, a double-edged sword, for sure. Like it can, it can be what helps you succeed? And it can be your downfall. So you have to wield it wisely. unintentional illiteration you ha you have to be careful with that because it's so easy to just get consumed by it, to drown in it, to let this, you know, whatever it is, this, this, this drive, this motivation, the chip on the shoulder, whatever it is to let it take you to a place where you're just like, along for the ride, you know, on a wave, going somewhere on a, on a, you know, a tube floating down the river, right.You're just being taken somewhere, but are you being taken where you wanna go?[00:19:05] Nathan:Well, yeah. And then realizing, like, it might feel like you are up into a point, but then I guess if you're not aware of it and you're not in control of it, then you'll get to the point where the thing that you were trying to succeed, that the book launch, you know, hitting $10,000 in sales or whatever else, like that's not going to have any of the satisfaction and.[00:19:25] Sean:If I can take an opportunity here just to speak very directly to a point. If you are a founder, you should be in therapy. Full-stop like you, you need a therapist. I thought I didn't. I was like, I had a great upbringing. I'm all good. You know, everything's healthy. I don't have any problems. The problem was, I didn't know the problems that I had.I didn't realize what I was stuffing down. I didn't realize what I was avoiding. There's so much stress, you know, being a founder or even any, any C level executive in a company, like there's just so much going on, and you're responsible for so many things it affects your personal life. It affects your relationships.It affects how you see yourself. There is so much to unpack that you don't know, you need to unpack. And there's probably also stuff that, you know, you need to unpack. and Maybe you don't want to, but I went my entire life until the past year. Never going into therapy, never went to therapy. I'm like, yeah, that's great.You know, if you have some serious problems or a really bad childhood or whatever, like yeah. That's, you know, I support, it like positive, you know, like golf clap and I'm like, oh my gosh since I've been going on. I'm like I didn't know why I was doing the things I was doing, what my reasons were, what my motivations were, the ways that it was unhealthy to me, the way that it was affecting my relationships.So I just want to encourage everyone to go to therapy. I promise it's going to be beneficial[00:20:53] Nathan:Yeah.I cannot echo that enough. I've had the same experience and just having someone to talk through whatever's going on in your life, whatever, like even just interesting observations. When someone said this, I reacted like that. And that doesn't quite add up. Like, can we spend some time digging into that kind of, you know, and you realize that like, oh, that wasn't, that wasn't a normal, like healthy reaction.And it had nothing to do with what the person said or who they are or anything like that. I had to do it. This other thing, the other thing that I think is interesting about therapy is when you're following people online, you're partially following them for the advice and what they can do for you and all of that.But I think the most interesting creators to follow are the ones who are on a journey and they bring their audience, their fans, along that journey with them. And a lot of people are on a really shallow journey or at least what they put out online is a really shallow journey of like a, I'm trying to grow a business from X to Y I'm trying to accomplish this thing.And it's like, Like, I'm happy for you. There's like tips and tactics that you use along the way. And that's moderately interesting, but I think if you're willing to dive in on therapy and why you do, or you make the decisions that you do and what really drives things, it makes for as much deeper journey, that's a lot more interesting to follow. And all of a sudden the person that you followed for like learning how to do Facebook ads is talking about not only that, but the sense of gratitude that they were able to find in the accomplishments that they made or how they help people in this way or other things that's like a really authentic connection.And I think that, even though like growing a more successful business is not the goal of therapy and, and all of that. Like, it has that as a by-product.[00:22:42] Sean:It does. It definitely does. Although I'm, I definitely look at things the way that you're saying, which is like, what is. Productive output of doing this thing. And it's like, yeah, that's why I need to be in therapy to understand why I apply that lens to absolutely everything. but I I've found it immensely helpful.I would say I would echo what you're saying. in terms of sharing your journey, both the ups and the downs. I think that the highs of your journey are only as high as the lowest that you share, because otherwise it's just kind of it's, it's flat, you know, there's nothing to compare to like th th in the hero's-journey-sense you know, we we're rooting for the underdog who is going through challenges, and then we're celebrating with them when they have the wins.If you know, if you're not sharing the, the, the low points, it's not as relatable. Now that doesn't mean you have to share everything you're going through. You don't, you know, you can keep some things, you can keep everything personal. I'm just saying, if you have the courage to share what you're going to find is that you're not alone.You're not the only person going through these things. You're not the only person feeling these things. And sometimes the biggest failures or, or the things that, that hurt the most or the most difficult to go through when you share those, those can actually resonate the most. That can be where your, your community really steps up.And you, you feel that, more than any other time.[00:24:07] Nathan:Yeah. I think that, like I wrote this article a few years ago, titled endure long enough to get noticed, and it was just actually wrote it, it was off the cuff. I was on a plane just like needed to get something out that week. And it was an idea about serum on my head and I wrote, wrote it out, send it off.And, just the replies from it, because it took a more personal angle and it was talking about some of the struggles and a bunch of the replies were like, oh, that's exactly what I needed in this moment. Like, I was about ready to give up on this thing, you know? And, and that was that bit of encouragement. It ends up being this thing that feeds both ways. If you're able to take care of your audience and then if you let them, your audience can take care of you of saying like, oh, that that was really, really, meaningful.[00:24:49] Sean:Can I turn it around on you for just a second and, and ask, I, I know Nathan, you've been writing recently, you're on a bit of a streak and for those. Following your journey for a long time. They know you've, you've gone on streaks for periods of time. You made an app to log those things. We're talking about this recently.And I was just curious, what, what made you start writing again? And it may be, if you can touch on like the identity piece that you were sharing with me.[00:25:17] Nathan:Yeah.So most good things that have come in my business. Many of them, at least for a whole period of time, he came from writing. I wrote a thousand words a day for over 600 days in a row. And like, that was. Multiple books, a 20,000 subscriber audience, like just a whole bunch of things so I can work it from and everything else. And I've, I've tried to restart that habit a handful of times since then. And yeah, you were asking the other day, I'm trying to think, where are we out of the brewery? Maybe? I don't know.[00:25:51] Sean:Yeah. Something like.[00:25:51] Nathan:Well, I've all something. And you're just asking like, Hey, you're restarting that what what's driving that. And the thing that came to, I actually came to it in a coaching therapy conversation was like, I'm a writer. That's who I am. You know, it's part of my identity and yes, I'm also a, a creator and a startup founder and CEO and whatever else, but like, realizing that. I'm most at home when I'm writing, that's not what I'm doing. Writing is my full-time thing. And like, here's the cadence that I put out books, you know, obvious thing of like Ryan holiday, he's super prolific, like a book or two a year, you know?I'm not a writer in that way, but I, I have things to say and, words have an impact on people in the act of writing has such an impact on me that I realized that I feel somewhat of this void if I don't exercise that muscle and stay consistent of not just like teaching and sharing, but also taking these unformed thoughts that bounce around in my head and it, and like being forced to put them out in an essay that is actually coherent and backs up its points and like, Yeah, it makes it clear.So anyway, that's the, that's why I'm writing again. And so far it's been quite enjoyable. I'm only on, I think, 20 days in a row of writing, writing every day, but it's coming along now. I have to look. 21 today will be 22.[00:27:19] Sean:Nice. Yeah. Right. Writing is so great for clarifying thinking. And I love the, the identity piece. It's like, I'm a writer, you know, that's what I do. And I think it's interesting to think about whether it's kind of chicken and the egg, right. Maybe, maybe James clear would, would disagree, but like, does it start with a belief that you're a writer and therefore you write, or is it the act of writing that makes you a writer?And if you, if you aren't writing, then you're not.[00:27:50] Nathan:Yeah. I wrote something recently and maybe it's a quote from somebody of, if you want to be the noun and you have to do the verb, you know, and so we're looking for, how do I become a writer? How do I become a painter? How do I become a musician An artist, any of these things? And it's like, if you want to be a writer?Yyou have to write, you know, like, and I think we, we get so caught up in the end state that we start to lose track of the, the verb, the thing of like writers, write painters, paint, photographers, take photos, you know? And so if you're not seeing progress in that area, then it's like, well, are you actually doing the verb?And yeah, that plays a lot into identity and, and everything else.[00:28:37] Sean:I like what James, James clear says about like casting a vote for the person you want to[00:28:43] Nathan:Yeah, I think I referenced James on. So it's the, I reference you probably every fourth episode. And then James, maybe at like, just on alternating ones.So the thing that I quote you on all the time is the show up every day for two years, like I always had create every day as a poster on my wall, and I really liked the for two years, angle. And so I I'd love for you to share where does the for two years part come from and why, why that long? Why not for two months or two decades or something else?[00:29:16] Sean:Right. It really, the whole show up every day for two years, idea came from me, drawing letters, hand lettering. You know, you think of the Coca-Cola logo. That's not a font. That's, you know, customer. That's what I would do is draw letters. Like, like what you have behind your head, that type of style of lettering.And I just enjoyed doing that and I, it wasn't a job or anything, and I really didn't pursue it seriously for a long time, even though I enjoyed it as a kid, because I thought I could never make a living at this, you know? And it's that like productivity filter again, what can I be successful at? You know, as opposed to like, Hey, what do I enjoy?You know? And, it took an artist telling me, Hey, if you enjoy it, just create. because cause you enjoy doing it. Just create. I was like, yeah, I don't know why I needed that permission, but I did. And I just started creating and I was creating for me, like, because I loved it. And I was sharing on Instagram and Twitter and places like that, the drawings I was making, but nobody really cared or noticed for the first two years.And it, it, it, that was okay with me because I was doing it for myself. I loved the process. I love the act of. But somewhere right around two years, it was just this inflection point. It's kinda like you say, you know, like do it until you're noticed, right. And people started asking for custom commissions, do you have posters?Do you have t-shirts? And the reason I recommend that people show up every day for two years is it's not going to happen overnight. You know, hopefully in that time you find the reason for yourself that you're showing up. and the two years part is arbitrary for some people within eight months, they're on the map and people notice their work and maybe they could quit their job or, or whatever.Right. But two years is really just to give people a mark, you know, to, to work towards. by that time they figure out like, oh, it's not actually about two years. It's about showing up every day.[00:31:16] Nathan:Yeah. And a lot of what I like about two years is it since your time horizon correctly. and it helps you measure your like past efforts. I think about, you know, if you've thought about starting a, like learning a musical instrument or starting a blog or any of those things, you're like, eh, I tried that before, you know, and you're like, yeah, I showed up most days kind of for two months, maybe, you know, like when you look back and you analyze it, you're like, oh, I didn't show up every day for two years. And there's also sort of this implicit, I guess conversation you have with yourself of like, if I do this, will I get the results that I want? And cause the, the most frustrating thing would be to put in the effort and to not get the results and how the outcome you're. Like, I tried it for so long and I didn't get there. And so I believe that if you're doing something like creating consistently showing up every day, writing every day for two years and you're publishing it and you're learning from what you, you know, the results you try and consistently to get better, you almost can't lose. Like, I don't know of examples of people.Like no one has come to me. I actually emailed this to my whole list and said, like, what is something that you've done every day for two years, that didn't work. And people came back to me with story after story of things that they thought would be that. And then it like started working a year or year and a half in, or at some point in there because it's really hard to fail when you're willing to show up consistently for a long period of time.[00:32:54] Sean:And I think there's a point of clarification there kind of a nuanced discussion where some people might say, well, you know, where where's, where's the other end of the spectrum, where you're just continually doing a thing that doesn't work, you know, doing the same thing and expecting different results.And I don't think that's what we're talking about here. Like when we say show up every day, Showing up everyday to your craft, you know, for yourself to better yourself, whether that's writing or drawing or working on your business. This doesn't mean never course-correcting, this doesn't mean adapting or adjusting to find product market fit.We're talking about showing up for yourself. This doesn't mean even posting every day. It's not, it's really not for others. Like share what you want. If you want to tweet every day, if you want to blog or post your art every day, go for it. I actually tried that and, you know, it was pretty exhausting and that's part of why I made Daily Content Machine.I was like, how about I show up one hour a week and you turn that into Daily Content for me. but still on all the other days, I want to show up for myself. And, and often for me, it starts with writing as well. I think it all starts with writing, whether it's a business idea or a course or a book or content like writing is just the seed of all of that.So I like writing, not because I. It was born a rider or anything. I just see results from it. So for me, it's showing up in writing, even if I'm not posting that, or I'm not posting it now, you know, it's just for me.[00:34:19] Nathan:Yeah. And that's an important point because a lot of the time my writing is just chipping away at some bigger thing. Like some of the long essays that I've written have been written over the course of three or four months, you know, it's not like I got it together and like published it and it was ready to go.It was like an ongoing thing.What, like, what are some of your other writing habits? Because you're someone who has written a ton, I've seen you consistently write like 4,000 words a day for an entire month and stuff like that. yeah. When someone asks you, how do I become a better writer? How do I write consistently any of that? What are some of your tips?[00:34:55] Sean:Yeah. I'll tell you how not to do it, which is how I've done it, which is back to our earlier discussion. Just kind of all or nothing. my first book I wrote in 14 days, 75, 80,000 words, and my, my second book, which I still haven't edited and published. I was like, I want to show people that things take, as long as the amount of time you give them, how long does it take to write a book a year, 10 years a month?You know, two weeks, I was like, I'm going to try and write a hundred thousand words in a single day. So I live streamed it, and my idea was to speak it and have it dictated, right. Have it transcribed. I made it to 55,000 words. And these are like, it's, it's all you, you can find it. it's, it's coherent words like this.Isn't just feel like, like the book was in my head. I made it to 55,000. My voice was going and I'm like, I think I've got most of the book. I'm not going to kill my voice. And that's, as far as I made it. So I failed on the goal, but still got 55,000 words. But then for the next, like three, three or six months or something I hardly wrote.Cause I was just like, oh yeah, you know, look what I did. You know, I wrote all those words and it's like, no, that's not the right way to do it. Like I actually, I think there was a point to what I was doing and it was, it was a fun stunt or whatever, but I kind of regret that, you know, I wish I just stuck to, you know, you had that, that idea of like write a thousand words a day and this is something I would share with people as like an idea for starting out, Hey, try and read a thousand words a day.And I found out people would get stuck on that. They'd be like, I wrote 830, 2 words. I'm a failure. I'm just gonna give up and wait until the weekend when I have more time. And it's like, no, that's not the point. The point is to just show up and, and put some words there. So maybe for you, it's a time like write for 20 minutes, write for 15 minutes, write three sentence.And maybe you keep going, you know, but like put in the reps, show up, you know, put on the running shoes and go out the front door. If you don't run the five miles, that's fine. You know, walk around the block, but show up. And so I I've done it both ways and I don't prefer the stunt way where I write 50,000 words in a day.I prefer the, the, the ones where I write 400 words every single day, that week[00:37:06] Nathan:Yeah, I think that's absolutely right. And I've, I've, had that a lot of times where I was like, oh, I can't write today because I, I wouldn't have time to hit 500 or a thousand words. And so that's something I'm doing differently this time around of like, look even a hundred or 200 is a, is a success, any amount of, of doing the reps as good.[00:37:26] Sean:I want to lean in on that idea of defining success as less. What I mean by defining success as less is, and this is especially helpful. If you're going through a hard time, if you're feeling burned out, if you're feeling depressed, w with remote work, growing and growing, you know, w we're commuting less, we have more time.We have more flexibility in our day, but we, we tend to fill that time with just more and more work. And it's really easy to get to the point where you feel overloaded. And you, you go into your day just too ambitious thinking. You can get too many things done and ending with disappointment. Like I didn't get all the things done, you know, and you're just on this perpetual cycle of disappointment every day, setting yourself up for disappointment, trying to do too much.And instead of defining success as less. And so if you're, if you're feeling depressed, I mean, this gets as small as today as a success. If you brush your teeth, like today's a success. If you shower, today's a success. If you walk around just your block, that's it not run a mile, you know, not come up with a new business plan or outline a whole course or something.Less defined success is less, when I would do podcasts, I, you know, a podcast is what an hour, maybe two hours or something like that. But it takes a lot of energy. If you've never been on a podcast, you know, it takes energy to record. And I would feel bad after I record a podcast, not getting as much done afterward, you know, like, oh, I didn't get that much done.I mean, I recorded a podcast, but then I was supposed to have this and this and this, and just beat myself up. And I realized like, Hey, that, that podcast I recorded, that's going to be heard by thousands of people. That's really high leverage work. And I brought my best self and I really showed up and I really delivered.And that was good work. And you know what, on days where I have a podcast, I'm going to define that day as a success. If I show up and record that podcast, anything else is a bonus. And, and you just make that smaller and smaller and smaller until it's accessible to you until it's attainable for you. So maybe it's like write three sentences.If you show up at all to your writing app and write three sentences, the days of success. And what you'll find is more often than. You'll keep going.[00:39:34] Nathan:I think that's so important in, and I imagine most creators have been in that position of no motivation feeling depressed. And then you beat yourself up because you didn't get anything done, like deriving yourself worth. This kind of goes back to the earlier conversation, driving your self worth from what you create can both be very powerful in that it can feed itself really well.And then it is also incredibly fragile. And I've gotten to that point where if you end up in the downward spiral version of that, then like not creating, not accomplishing something. Leads you to feel more upset and depressed and so on. And it like when it works, it works well. And when it stops working, it fails spectacularly.And I think you're right. That the only way out of it is to lower that bar of success to something crazy low that you can't consistently. And then, you know, gradually you're way out of it from there.[00:40:34] Sean:Yeah, you, you are more than what you do. You are more than what you create. You are more than what you produce. You are more than your job. You are not your company. You're not the money in the bank. You're not how much you make each month. You're not the decline in revenue from this month compared to last month.Like you're none of those things. You're a person you're a human outside of that with independent work. And that's such a hard thing to internalize, but, but if you can, I mean, you, you, you just become impervious to all the things that can come against you. You know, you just become unstoppable. Nothing's going to phase you.Like you can embrace the highs and embrace the lows and just ride the rollercoaster. And I'm just describing all the things that I don't know how to do, but I'm working.[00:41:20] Nathan:Yeah. It's all the things that we're trying to, like lean in on and remind ourselves of, in those, in those tough times, I have a friend who has his game, that he played his, a few little kids, and his sort of a little game that he plays with them over time. And he like in a playful, joking voice, he asked them like, oh, what do you need to do to be worthy of love? And it's like turned into the thing for they, like, they're like nothing, you know? And he's very purposefully trying to counteract this idea of like, oh, I need to earn worthiness. I need to earn love. If, if I like show up for my parents in this way, if I take care of my family in that way, if I'm not a burden on other people, then like, Then I'll be okay and I'll be worthy of love and all of that.And so he's just playing it, like making it a playful thing with his kids from a very young age to basically instill this idea of like, you are a complete whole person and you can't, like earn worthiness of love and you also can't lose it.[00:42:19] Sean:I'm just thinking of the titles for this episode, that my team's going to come up with, like how to be a founder worthy of love.[00:42:26] Nathan:Yes, exactly.[00:42:28] Sean:Don't use that title.[00:42:31] Nathan:Okay. But I want to go, you've built a, a team twice, for first for Sean West, as a business, you know, of the course and content, community business. And then now for Daily Content, I want to get into, like what you like, how you built the team differently between those two times and what you learned. but before we do that, let's talk about as a solo creator. When you're thinking about making that leap to something where you need a team to build it to the next level, maybe you're at a hundred thousand dollars a year in sales, and you're looking at maybe the roommate's eighties and the Marie Forleo's of the world where like a few, rungs above you on the same ladder.And you're like, okay, that would require a team. What are some of the things that you think people should consider in that leap?[00:43:22] Sean:My biggest mistake was applying the right advice at the wrong time.Like I'm not a, I'm not a reckless person. Like I'm going to do my research and learn and like get all the smart people's advice. And so every, every big mistake I've made was as a result of applying great advice from smart people at the wrong time.And so it's, and, and I don't think I've ever heard anyone really, really talk about this. There's a lot of people slinging advice who should really be asking questions, but at the same time, you can't even blame them. Cause like Twitter, there's no room for nuance. Like you tweet fortune cookie tweets, you know, with, with advice and like, hope that people apply it at the right time.Like, that's just kind of how it goes. But like, you know, to, to your point of like looking to other people and what they've built and like, oh, that's what I would need and stuff, you know, I, I heard things. Delegate, you know, you don't want superhero syndrome. Like you need to empower other people and delegate the things you're not good at delegate the things you don't like to do, delegate the things you're good at.And you like to do, but you shouldn't do because you're the founder and you need the vision, you know, like, so it's like delegate, delegate. And so, okay. All right. Hire. This is going to sound really stupid, but no one told me that you need to make sure the thing that you're doing is working before you hire, because hiring is scaling, which means to make something bigger.And if you've got a bucket at the beach and the bucket has holes in it, and you scale that bucket, you have a bigger bucket with holes. Like th th that's not better. That's like, do you, do you like the stressful problems you have now? How would you like problems with another zero on that? Like you have $30,000 problems.Do you want $300,000 a month problems? Like, you know, it's not fun. so nobody's told me that and looking back, it's like, it's so dumb. Like, do you think making this big. Automatically makes it better. It's just going to automatically make the problems go away. No, you need to, you need to scale. What's working, do more of what works and, and, and slow down and hold off and make sure the thing you have is working before you grow it.I don't know if I answered the question, but I'm just speaking to my past self.[00:45:32] Nathan:You totally did. So what are the things that, like, how does that play out as you're building Daily Content Machine, versus the previous team?[00:45:40] Sean:The difference here is my, my previous business required me to function and I hired people around me, you know, to support me. So I wasn't doing all the work, but I had to show up. I had to, you know, whatever I had to write, I, you know, come up with an email or blog or. Or live stream or podcast or whatever.It was like, it was built around me and there's nothing wrong with that. Like, that's totally fine. You can build a business where you do what you love and you're supported by your team. I just found that you can, you can do something that you love and burnout, like after you do that for years and years and years, it's not even that I don't like podcasting or I don't like writing cause I actually do what it ultimately came down to is that I don't like having to do it.And if I don't, if I don't, then everything falls apart. And so with this new business, the agency, it was like, okay, like the first thing I want to build from is this can't require me to function. It has to be built in a way that the team can run things where it's like, I don't have to be on the strategy call.I don't have to do the marketing. Like my face isn't necessarily the reason people are coming to. and that, that really shifted how we build things.[00:47:01] Nathan:Yeah. I mean, that, that's a huge thing. And like, I imagine you defining all of these roles and early on, you might be doing a bunch of them to test if it works and to build out the systems, but none of them are like defined by your own unique skillset. Like you actually I've loved watching your systems and the, as you've shown me behind the scenes, because you're breaking it down and you don't need one person who is a fantastic video editor and copywriter and project manager talking about that, actually, because I think so often we're trying to find the employee or the team member. That's like the, the unicorn perfect fit. And you've made a system that doesn't require.[00:47:42] Sean:Exactly. And we did start out that way, where, when, when I was initially hiring for, you know, this Daily Content Machine service that we have, what's involved in that process and we talked. Clients and prospects all the time that like the Mo one of the most common things they try to do is either build a team in-house that can find all the best moments scrubbed through the long form content, edit it.Well, you know, titles, research, all of that, the build that team in house, or hire a freelancer and the problems with either of those is like what I've identified as it comes down to the person doing, doing content repurposing well requires nine key skills among them like copywriting and marketing and design and animation and rendering, and like, you know, SEO and all of that stuff.And I'm not saying there's, there's no one out there with all those skills, but, but those people are doing their own thing most of the time,[00:48:38] Nathan:I think I'm a pretty good Jack of all trades. And I think if we get to five of those, probably maybe on a[00:48:45] Sean:You could probably do most, I can do most too, but I don't scale, you know, so I'm trying to, I'm trying to scale me. and the first thing I tried to do was hire someone who could do all the things like, okay, you need to be able to, and that very quickly was not the way that was not going to work.So we realized we need specialists. We need people who are really good writers. We need people who are really good animators. People who are good editors, people who are a good quality assurance, reviewers, people who are good project managers, you know, all of that. And that's, that's what probably sets us apart.You know, the most unique thing is like, we learn about your audience and we find all of the moments and like teaching people, I've talked to people who have their own teams, or they're trying to build teams for doing this. And that's the hardest part is how do you teach someone how to find those moments?Like video editing is commoditized. You can find a video editor anywhere, but what happens when you try and get a freelancer who can just chop up clips and animate it and put a slap a title on it? Yeah. Th they're not, they don't care about the quality. They're not capitalizing the book titles and the company names and spelling the guests.Right. You know, and the titles of the clips, that's like half of it, you know, like half of it is the title, because that's going to determine whether someone sticks around and clicks or watches or whatever, and they're not thinking the right way, or they're not finding the right moments. And so the person who's outsourcing, they're trying to go from, I've been doing this myself.I've been editing my own video. I've been scrubbing through my own long form content to now, okay, you have got this freelancer, but now you're a project manager and a quality assurance reviewer because their work isn't up to par. And so I have people asking me like, how do you teach people how to do this?Well, how to find those moments, what's going to provide value to the audience. How do you title it all? and that part, I'm not giving away because that's, that's our home.[00:50:33] Nathan:Yeah. And that, that makes sense. So you described Daily Content Machine as an agency and it is, but I was like, great. You're an agency. Here's my other idea for a show where. Like a dream it up and produce it. Or actually we build my website for me, like your, your designers on all that.Right. And your answer would be like a flattened and I think that's really important for the business. So can you talk about the difference between the agency that you're running in productized services and how you think about making that scale versus like a, an agency of, Hey, this is our hourly rate.These are the projects we're best at, but we'll kind of take on anything.[00:51:11] Sean:So maybe I'll I'll I'll title the clip of this moment, how here's, how you will try it like this. Here's how you create a six figure agency. And for. It is by saying no to almost everything and getting really specific about what you offer and to whom. So my previous, the previous iteration of my business, I was out of a scale of one to ten I was working at a level 11 effort, you know, to bring in six figures with this version of the business. It's like a one or two in terms of, you know, getting people to give you vast amounts of money. And the difference is in what you're providing and, and to whom. So you've kind of got this, this matrix of products or services that either make money for your clients, or they're just nice to have.And then on the people side, you have, it's a generalization, but people who have money and people who don't, and I was always playing on hard mode, you know, I was trying to sell like kind of more premium stuff to people who didn't have money. And I'm like, you know, feeling bad about not being able to give stuff to the people who don't have money.And it's like, you know, what a really great way to do this would be to provide premium services that make money for people who have. So I decided I'm going to start with six to seven figure business owners. What is it that they need? And what is it that, that I'm good at, you know, core competencies. And that's where we came up with this idea.And the hardest part has been not giving into shiny object syndrome. All of the things that we could do, all of the services that I want to build. And it's like, no, there's so much more juice in this one thing. If we just stick to this and just become the best at finding, identifying, and producing and distributing clips from long form content and just be really, really good at that.There's enough complexity in that, you know, and just see that as the game, like, how can we get really good at this? How can we sell this better? How can we deliver it better? How can we increase the quality and just getting really focused and aligning what you offer the value of that to the people you're offering it to within four weeks with just a page and a form.This was a six figure book.[00:53:16] Nathan:When I think about the price of the offering. So I think I have. for what I pay for and Daily Content Machine paying about $5,000 a month. Is that right? I think somewhere in there.[00:53:28] Sean:So, what we didn't say is you, you kind of talked me into, adding another service, which is, we also do the video and audio show notes, transcript, like podcast production piece. So like, we'll produce the full thing. You just show up and record sync the footage to us. We'll produce the show and we'll make the clips.That's actually been a really nice bundle, but I'm like, okay, that's it, that's it. You know? So you kind of have some extra services in there.[00:53:53] Nathan:Yeah.To be clear, you don't want to let your friends, even if they live in the same town, as you convince you to like change your agency,[00:54:00] Sean:Nathan's very convincing.[00:54:03] Nathan:I distinctly remember. I even invited you over for dinner and convinced you of it,[00:54:07] Sean:How am I supposed to say no,[00:54:08] Nathan:Exactly.[00:54:10] Sean:You made an offer. I couldn't refuse.[00:54:13] Nathan:But in that, so you're talking about like what you're selling to someone who might not be able to afford it, or like you might make a course that you charge $5,000 for that is absolutely worth every bit of that when in the right person's hand and apply it in the right way. But you're going to have a bunch of people trying to buy it, who like, aren't that person who's going to get the leverage to make it a clear 10 X value or something like that. And so you might have in this position where someone's like, oh, $5,000 is expensive. Should I buy it? I don't know. And you're like, honestly for you, I don't know if you should buy it.Like you're not in the target market and that's, that's $5,000 one time in the case of this. And this agency, this productized service, I guess, $5,000 a month. And so actually two of those clients, and you've got a six figure a year agency business. And it's just interesting. The thing that you said made me really drove home the point of, there's not necessarily a correlation between effort and income and, and effort and output. And so you found a model and kept, kept tweaking until you found one where it was like, look, there's a ton of work that goes into this, obviously. And there's a bunch of really smart people working on editing and transcribing and captioning and everything in the show. but like, it, it doesn't have to be crazy complicated, whereas some of the other business models that you and I have both tried have been way more effort for way less.[00:55:40] Sean:Yeah. And what can really hold you back is not realizing who you're trying to market to. And. getting Talked down in your prices by accidentally catering to the wrong people. So like people who can't afford your services, you could get on call consultation calls with them. And they're just like, I just don't have this much money and can you do discounts?And you, you almost start to feel bad. Like, you know, how can I charge this much? I must be charging way too much. And it's like, or maybe you're serving the wrong customers. Like, you know, when you talk to the right people, that may actually be really cheap. I remember when I started designing logos, this is like a decade ago.My first logo, I charged like 150 And then, once I sold that I got enough confidence to charge 300. And then I was like, I, you know what, instead of doubling again, I'm going to charge $750[00:56:30] Nathan:Ooh.[00:56:31] Sean:I did that. And you know, I'm like slowly building on my portfolio and I got up to like, $1,500 and clients were paying that and right around there, you start to get people resisting.Now you've got a price with a comma and it gives people. pause And they're like, can you come down? Can you do a little bit cheaper? And it's so tempting. You, you want to do that because you want the job. You, you want them to be happy. It could be a good portfolio item. And I remember just kind of fast forwarding through this, but like, you know, just mindset shifts and stuff.Eventually I got to the point where there was this startup out of San Francisco they wanted a logo. And I was like, this would be really valuable for this company, you know? And I somehow mustered up the courage to charge $4,000. And I found out later from a friend of a friend, you know, from someone that worked there that they thought I was like super cheap because someone else they knew or some other agency was going to charge $25,000 And I was like, wow, like I'm over here. Just like feeling bad about my prices, thinking I'm going so big. And really I'm. I was just serving the wrong code.[00:57:34] Nathan:Yeah. And it's so interesting because the person who's only able to pay $500 or only thinks the logo is worth $500. It's not that they're wrong or they're devaluing your service or something like that. It's that maybe it's for a side project or it's for a business that just got off the ground or any of that. And so it's not worth getting offended over or something like that. It's like, we just don't have product market fit, like product customer fit. It's not a thing here, you know, and my services are better for, you know, bigger, more established companies. So the saying no to, to, services, occasionally getting talked into specific services by your somewhat annoying local friends. but then where does it go from here as far as what are you looking to, to, to add more clients and, and keep scaling and growing?[00:58:30] Sean:Yeah. That's what we're trying to figure out right now is it's always tricky. It's a blessing and a curse when you have an audience, because it can kind of create false product market fit. Like you, you think you have something and then you exhaust your audience and then you're like, oh, like I kinda need to figure this out.You know, that's like, we're experiencing that right now because like, I was getting like 40% close rates on consultation calls on sales calls, and now we're not, and it's. Oh, no, like what's happening. And it's like, well, I think those people probably knew me for several years, you know? And then like, there's just all this trust and still Nathan we're a year in and we don't have, like, we don't have a proper website for, for the agency.It's like a page with a form. That's it? There's no, there's no examples. There's no case studies. There's no portfolio item and we've made it this far. but you know, when people don't know you, they need that social proof and they want the examples and they're looking for past versions of success. And like the sales cycle is a little bit longer.And so that's where we're at right now is like figuring out kind of like Mar marketing channel fit. And I know well enough to know, like it's better to, and back to right advice, wrong time. it's a good idea to be everywhere if you can, you know, cause different people consume on different platforms.Even if you don't use Instagram. Other people do, even if you don't use YouTube, other people do it's. Beyond LinkedIn, even if you don't, you know, that like there's, there's some, there's some sound reasoning to that at the same time. You don't want to try to do all of that all at once, you know, and, and spread yourself too thin, like pick one channel, do one channel.Well, and when you've got that down and it's easy and you have systems and it's not taking too much time, then expand to another channel with the goal of like, ultimately diversifying kind of like investments. You don't want to just diversify all at once. You know, like, like try some things out, you know, focus on one thing at a time, see what works for us.I, at least I know that much. And so it's like, okay, I'm not trying to do every version of marketing, you know, like, oh, do we do affiliates? Do we do ads? You know, do we do content? Do we do cold outreach? You know? I'm trying not to do everything at once. So we're kind of dabbling in one thing at a time and seeing what fits.[01:00:48] Nathan:So how many clients do you have now for the agency that are the consistent tenders?[01:00:53] Sean:Not a lot. It's still very small. And we've had like, I it's under a dozen cause like some, we had like several accounts, like not renew and stuff. So it's still very small. And for three or four months, I stopped marketing and sales completely because I did not want to break this thing with scale because I notice things in operation that were the operations that were not going well.I'm like, this is going to be really bad. Like if we just sign more clients, it's going to be really bad. So, I had clients pay upfront for like six months or 12 months of service, which kind of gave us time to focus on operations. And now everything's humming along smoothly. Like the systems we've built can support like dozens or hundreds of accounts, even like, we don't need it right now, but it'll support where we want to go.But it's still a very, it's actually very small, like again done, like almost no marketing a year end, still don't have a website. Like it's pretty much just been all internal focused.[01:01:52] N
Virgin Cola, Sir Richard Branson's ultimately flawed contender in the Cola Wars, was certainly taken seriously by the competition. On 11th October 1994, a pokerfaced Coca-Cola spokesperson told The Independent: “Consumers consistently demonstrate, when given a free choice, that they prefer our product.”Despite an extensive publicity campaign - including a stunt in Times Square, a bottle shaped like Pamela Anderson, and product placement on ‘Friends' - the beverage never took off internationally, but did have success in the UK and Bangladesh, before being discontinued in 2009.In this episode, Arion, Rebecca and Olly consider Coke's ‘gangster' tactics; sympathise with Branson's children and their classmates; and question why the maverick billionaire just wasn't able to disrupt the cola market as he'd hoped…Further Reading:• ‘How Richard Branson Took On Coca-Cola' (Intrigue Academy, 2020): https://www.youtube.com/watch?v=I-PaJkPTQYk• ‘What Richard Branson learned when Coke put Virgin Cola out of business' (CNBC, 2017): https://www.cnbc.com/2017/02/07/what-richard-branson-learned-when-coke-put-virgin-cola-out-of-business.html• ‘Sir Richard Branson's setbacks: from Virgin Cola to Virgin Brides' (The Guardian, 2014): https://www.theguardian.com/business/2014/oct/06/sir-richard-branson-failures-vigin-cola-bridesFor bonus material and to support the show, visit Patreon.com/RetrospectorsWe'll be back tomorrow! Follow us wherever you get your podcasts: podfollow.com/RetrospectorsThe Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Emma Corsham.Copyright: Rethink Audio / Olly Mann 2021. See acast.com/privacy for privacy and opt-out information.
Do you want to know how to land major brands? Bill Durrant had been working for a big agency for years when he decided to leave and work freelance for a while. That's when opportunity knocked and old Nestle client asked him to work on his new account, Clif Bar. This is the client that really started his agency Ex Verus, which helps brands develop a paid media strategy that drives visible sales growth and merchandise those results to leadership. In today's episode, he sits down with Jason to talk about how good timing has as much to do as being good, what is it like to work with major brands like Coca-Cola, why it is so important for him to develop a relationship with clients, and 3 Golden Nuggets How to get in with the major brands? For Bill, getting a major brand's attention was all about timing and also making a good impression. He had been working at a big agency and worked on the Nestle account. He eventually decided to leave and start working freelance when an old Nestle client called him to handle the marketing for his new account, Clif Bar. What tells people who want to land a major client is that within these same organizations there are many brand managers in charge of growth stage brands that need creative input and are willing to work with smaller agencies that can bring some new and interesting input. Work on your relationship with clients. When his agency got their first client, they set the goal to start building relationships with as many people within the organization as possible. They also started getting introduced to people from other departments and other products, with the possibility of working with them too. Also, the same people that he worked with during those years eventually went on to other companies and called them to start growing those brands. Good clients will take you everywhere they go. This is why Bill values his relationship with them and even makes it a point to fly out every once in a while and touch base with his most valuable clients. The three-tier approach. With client relationships being such a core element of business, you have to make sure that clients build this relationship with the agency more so than with a key member of the team. Team members will leave sometimes for different reasons, and the client shouldn't feel like their communication with the agency will change for the worst because of it. This is why Bill has established a three-tier approach where there's a senior leadership level, junior planners, and associate planners. In case someone in one of those levels leaves, there's still two other points of contact that have developed a relationship with the client. Gusto: Today's episode is sponsored by Gusto, an all-in-one people platform for payroll, benefits, HR where you can unify your data. Gusto automatically applies your payroll taxes and directly deposits your team's paychecks, freeing you up to work on your business. Head over to gusto.com/agency to enjoy an exclusive offer for podcast listeners. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Landing Major Brands and How Good Clients Will Take You Everywhere Jason: [00:00:00] What's up, everybody? Jason Swenk here. I am excited I have another amazing guest on the show. We're going to talk about the landing big well-known brands. Because a lot of you have been reaching out, how do we get these big brands? Like Coca-Cola, Pepsi, and all these major brands? Well, on today's episode, we're going to talk about that with this amazing guest. So let's go ahead and get it. Hey, Bill. Welcome to the show. Bill: [00:00:34] Hey, thanks so much for having me, Jason. Jason: [00:00:36] Yeah, man. I'm excited to have you on. So for the ones that have not heard of you yet tell us who you are and what do you do? Bill: [00:00:47] Alright, I am Bill Durrant and I'm the president and founder of Ex Verus Media. We're based out in Los Angeles and we are a paid media agency focused in that space, uh, really designed to create culture, creating growth-stage brands. Um, to work with those brands, to build them, to grow them from a media standpoint. Uh, and not just their brands, but also immediate demand as well. So the performance side of the world as well. Jason: [00:01:12] Awesome. Well, tell us, how, how did you get into this space? I'm always curious and like, what was your first project or deal? Bill: [00:01:20] Yeah. You know, I think our origin story is a little… You know, it's a little funny. It shows you how important it is to be a lucky and good, not just good. Um, I had worked for a number of years at a big agency and worked on, uh, the Nestle accounts. I worked with a number of grants from Nestle and, uh, I had decided to leave, um, just start doing some freelance work. And while I was doing that, I got a phone call from a former Nestle client who said, hey, I'm running a part of the marketing organization at Clif Bar now. And we'd love to know if, uh, you might be able to be a one-person media agency, um, for us. And of course I had no idea how to do that. But found myself saying yes. And, uh, that turned into an incredible and a very long run with Clif Bar, um, which started the agency. So from very small projects, um, to consolidating all of their media and advertising across the organization and using that as the launchpad for what we are today. Jason: [00:02:24] Well, shit, dude. You went and straight to the, a huge brand. Um, yes, that was, uh, that was good timing and, uh… I don't know, luck, but I think that was just good timing. Bill: [00:02:39] Yeah. You know, I, I think so. And, and I think, you know, like I said, it shows you it's important to be good. It's important to be ready when opportunities come up. But it's also important, you know, at that point in time, Clif Bar was not investing very much money into paid media. So it wasn't a stretch for me to do the work and to bring on one or two team members. Um, the real stretch was I think, in people's imaginations when they understood like wait Clif Bar, I mean, that they've got to be a billion-dollar brand. And, you know, taking advantage of, you know, essentially the credibility that that gave us. I didn't have to tell anyone, you know, hey, they're not necessarily spending $10 million a year in media. Um, they're not a massive account, at least right now. And being able to do that and to leverage that credibility, um, is ultimately what started to land us our next relationships. Jason: [00:03:31] Yeah. And I, and I think really kind of… Talk a little bit about, cause a lot of times people think these big brands are so intimidating. Like they get so nervous and I'm like, they're just people like you and me. They just got, but they got to get a thousand different approvals and they make decisions on committees, you know, and all that kind of stuff. But like, talk a little bit about that. Like I remember when we landed our first big one, I was just naive. And I didn't even, I didn't even know they were big. Like I remember, and I even lost it a really big account cause I didn't even know who they were. Which I always tell on the show Berkshire Hathaway. I was like, who are you guys? Bill: [00:04:16] Yeah. It's um, I can't believe you told Warren Buffett to screw off, but that's a, um, that's definitely a story. I, you know, I think you're absolutely right. These are people who put their pants on one leg at a time, just like the rest of us. And particularly if you're a creative agency or an agency where, you know, everything isn't continuously trying to be consolidated, like it is on the media side. Um, there's a lot of opportunity for them to, you know, really want to stand out and break through just within their organization, let alone to consumers. So, you know, there are folks that are going to be more willing within those organizations to work with an agency of any size, uh, if it brings them the right, the right kind of breakthrough work. And what we also found is that within those organizations, these large organizations, there's a Coca-Cola and sure everybody would want to work with Coca-Cola or with Sprite, or, you know, even with minute maid or some of the larger brands. But from our standpoint, you know, working with Coca-Cola doesn't necessarily mean working with those massive brands and trying to take on the largest agencies in the world. Um, there are folks that are brand managers on really interesting growth stage brands. They really need our help and creative thinking. Um, and there's huge opportunities to not only do great work with brands like that, and then have the benefit of saying, you know, I get to work with, with a fortune 100 company. Um, but to actually get work out of that, that then becomes part of your calling card to future opportunity. Jason: [00:05:49] Yeah. Yeah. I remember I did an interview, our Four interview. So if you guys want to go check it out, it's jasonswenk.com/four. The number four, it's a pretty long URL. And I interviewed, uh, Del Ross of IHG International Hotel Group. And at the time he was director of... He's not there. So don't hit Del up anymore. And, uh, I asked him, I said, how can smaller agencies that haven't worked with bigger brands get into bed with bigger brands? And he was like, look, just like what you said, be innovative, call me up and tell me something that is new. That's changing. Don't just say, hey, I take you out to golf or send me a stupid, you know, puzzle that I have to solve in order to get, get his attention. And he's like, look, just say, hey, I was wondering like… And this was as example when Facebook was coming out with his pay-per-click and saying, hey, have you heard of power editor? And the remarketing possibility that you can do in the hospitality space? I'd love to do a test project for you. And that's, that's what we did with Lotus Cars. And that's what we did with Hitachi Power Tools and a number of different, bigger brands. And once you got in there, I want you to tell us about this too, about, especially with Clif… You know, uh, the Clif Bar. There are so many different side businesses or divisions in those. So how did you start building relationships in order to grow that account? Bill: [00:07:18] Well, I think the point that you just made is a really important one. And, uh, you know, I think our success is a testament to this strategy and the strategic approach, because it, it really is a win-win for everyone. And when you can show that client how they're, they're winning by doing something or learning something that they wouldn't have experienced or been exposed to before, um, your business is going to grow, right? And I think with Clif Bar, you know, we were kind of… It's funny, I came from Nestle where, you know, there's typically one agency group that runs all Nestle brands regardless of where they are in the country. And so portfolio management was very important. And so we came into the Clif Bar relationship really saying, you know, this is going to be about portfolio management. Even if there's one or two brands that spend the most. And this is going to be about building relationships with as many people within the organization as possible. Now, an organization like Clif makes that really easy, just great people, uh, all the way through. And what we found was that not only were we, you know, picking up and, and working with additional brands within Clif, which, which ultimately I think helps the bottom line. Um, what we also found was that those folks would then progress in their careers and move outside of the walls of Clif and move to other organizations. And in fact, that's, that's exactly what happened and we've kind of evolved our relationship. We now work with, uh, Premier Protein and PowerBar and Supreme Protein, which is literally down the street. But as people progressed in their careers and moved to other organizations, um, we then had new startup brands and new opportunities to work with. So it raised the tide of the boat and it helps us diversify as well away from one kind of main client comprising the bulk of our revenue. And so we saw that strategy paying off, not just right away. Um, hey, could you introduce me to such and such at such and such brand we'd love to chat with them. You know, you're already an insider, so you've already got trust and a reason to be there. Um, so you're not just a cold call, uh, when you're asking for introductions to the other brand managers. But even when you're not necessarily getting work from them today, you may be getting work from them tomorrow. It's still important to continue to build those relationships Jason: [00:09:47] Taking care of your employees has never been more important than right now. And while paydays are great, running payroll is a major pain, calculating taxes, deductions, compliance. None of it it's easy. Unless of course you have Gusto. Gusto is a simple online payroll and benefits built for your small business. Gusto automatically applies your payroll taxes and directly deposits your team's paychecks, freeing you up to work on your business. Plus, with Gusto's help, you can offer benefits like 401k's health insurance, workers' comp, and a lot more. And because you're a smart agency masterclass listener, you're going to get three months free once you run your first payroll. Go to gusto.com/agency that's gusto.com/agency for three free months. Yeah, one of our mastermind members, um, does a lot of work with Facebook and some of the key people at Facebook. She was telling us this and some of the other members are like, oh, that means you're going to lose Facebook? And she was like no, no, no. And I was, I knew it was coming. I was like, I'm getting new business from all these other companies. And it was like, you build relationships with these people, you know, they take you everywhere. We saw that as well, but it's about building that relationship, not just being transactional. And I think so many, like one of our other mastermind members, we always have a digital agency experience in Colorado. And I remember I'm already talking about we always make it one of the things in the first month we have to go physically, this is pre-COVID… Go visit them and just build rapport and help them out. And always, rather than just sending stupid reports, like, why do agencies just send reports? Like, you know what happens to your report? It just… They look at it first month. They might ask the question and then all the other ones it goes in the garbage. And then they forget about you. Bill: [00:11:58] Oh my goodness. That's exactly right. And you're right to talk about how to differentiate yourself and creating that personal communication is, is, is really one of the top ways to do it. We still have a very limited client base, uh, here in Los Angeles. We still only had one or two clients over the last six years that we could actually drive to. And we made it a point to fly and to be in person with people. So I've had status with Southwest Airlines for 10 years Because of that, because it's so easy to fly from, from Burbank to Oakland and to be there in person and to continue to cultivate those relationships. And, and to do that with people that I genuinely like and genuinely consider friends now Jason: [00:12:52] What, um…? Switching focus just a little bit, because you have about 30 people that you were telling me in the pre-show, your people will leave sometimes. They build relationships with your clients. Um, I know one of the hard things that people have an agency, let's say you have a project manager, account manager leading like a major account, and that person decides to leave. How do you maintain that relationship going forward with that client as a key person left? Bill: [00:13:26] That's a great question. You know, I think what we do is we try to make it like a three-tiered approach. So you've got folks that are at a senior leadership level. You know, we've got 30 people and, you know, maybe four or five people kind of fit that, fit that descriptor. And that's even a growth from where we were just six months ago. Uh, so we've got a senior leadership level. We've got, you know, uh, an associate director manager kind of media planner core team. And then you've got your kind of junior planners and associate planners, and that's kind of how our structure works from a client relationship standpoint. We're I think continuously thinking about where's the relationship at all three levels. So that if a person who's core, especially this day where there's been so much turnover just in general across the industry. You know, there's still going to be someone at the other two levels with whom the client has a strong relationship. And then we know that mission one, once we get a new person in to replace who's left, is for them to build that relationship with the clients. That's just as important as it is for them to build a relationship with the folks internally as well. Um, we take that very seriously. So the first thing we do is we look at what are these three levels? How can we always have two strong points of contact at different levels? Uh, regardless of who's left, um, because you'll find that sometimes clients just really love a particular associate planner or someone who's at a more entry-level role, because that's the person that's getting them, the information that they're asking for on a daily basis and doing a great job. And not just showing up every week or every month, um, for other things. Uh, the other thing that we like to do from a relationship standpoint is, again, to prioritize those relationships. And to understand that this really is a relationship business uh, first and foremost, and a results business as a very close second. Um, we always have to be mindful of results and the innovation that we're bringing to clients. But we know that we don't have a business long-term if we're not cultivating relationships and keeping those strong. So it's very important to us as an organization to hire properly. We're not just going to hire someone who's got the particular skillset that our client is looking for. We're also going to hire someone that we think that they're going to blend well with and to work well with and to enjoy on a personal level. Um, and somebody who's articulated enough to maintain that level of relationship with them and not just a technical expert. So that's the other big piece that's so important and foundational to everything is that if you're hiring correctly, you're really setting yourself up to be successful in that. Uh, without even necessarily having to have a strategic approach after that. Jason: [00:16:21] Yeah. I mean, we're in a people relationship business, both hiring, like you were saying, and, and managing those relationships. I love that. And I love that the three points of contact and always having two points. It's kind of like climbing a mountain. You never want just one point of contact. I mean, you know, I watched that free solo in my hand still… you know clam up when I'm thinking of him just holding on with one hand. I'm like at least two points and you, you're, you're going to make it. Uh, well, depending on which mountain you choose, I guess. Bill: [00:16:56] That's the perfect analogy I'm going to steal that analogy. Yeah, exactly. Jason: [00:17:00] Well, we, we love mountains here, right? So that's why I live in the mountains. Well, this has all been amazing. Um, tell us a little bit about the book called Digital Stone Age. Bill: [00:17:11] Yeah. So Digital Stone Age was a book that was designed to, uh, essentially have a conversation, um, at more of the readers pace that we found ourselves increasingly having with brands over the last couple of years. And that conversation was really around this idea of… Uh, you know, I'm a growing brand, I may have a decent media budget. Uh, I may not, I may, you know, be kind of bootstrapping, uh, with a smaller budget, at least compared to my peer set. And as a result, everything that I do has to be digital. And we found a lot of brand managers coming in with this mindset or everything that I do has to be social. And, you know, they weren't necessarily wrong in wanting to be in those places and to utilize those tactics. But what we found is that they weren't being neutral about it, and they weren't truly understanding what is going to truly grow my brand based on where consumers are now. And, you know, essentially the thesis of the book is you have to take care of generating that immediate demand. But you also have to take care of building a brand simultaneously. And as important and critical as digital tactics have been, you know, tactics that were kind of native to the digital space. Uh, what we also found was that people are still watching TV. People are still viewing… Now post-COVID, hopefully, post-COVID doesn't even make sense. But people are still viewing, um, out-of-home advertising. So we're seeing that grow again in 2021 and then beyond, um, people are still utilizing tactics that might feel old-fashioned to a very modern digital marketer, and they're using them very successfully. Um, simultaneously you've got folks who are doing the same thing of, uh, you know, I I've always been in TV. I've always been on a radio. I've always been an outdoor. And I would like to just continue with what's worked and we know that that's not what works best either. There truly is a synergistic effect by taking different kinds of media channels and different approaches, um, and using them simultaneously than trying to double down on one particular approach or tactic. So writing a book about that and essentially laying out the evidence that proves that over studies that have been done by people far more, far more intelligent than I… Over thousands of brands and over the last 10 years, it's really powerful and exciting to see that and to know… Hey, I now have a blueprint or a path forward and a strategic framework on how to be successful in growing a brand in this modern era where even if a particular channel isn't a digital channel. It's still becoming more and more digitized. And being able to lean into those trends and be modern, but also simultaneously driving, uh, results with your budgets. Uh, that's a very powerful thing to be able to say you can do as a marketer. Jason: [00:20:15] Well, I lied. Last question. Has the book gotten you a lot of business with some of the brands that you want? Bill: [00:20:22] You know, I think what it does is two things. Um, number one is it immediately drives credibility that we know what we're talking about. Um, so we don't use it as a lead magnet per se. We use it as a compliment to, uh, our introduction process and our proposal process, um, with clients. And so it's a little bit harder to quantify. But we know that, um, the book and some of the work that we've done as extensions of that from a PR standpoint, just getting our message out to the press, um, have generated interest and inbound leads. And have generated clients for us. That's, I think, the most satisfying thing to know is we were able to obtain a client by doing things the right way and leaning in on thought leadership. Not just having to rely on referrals of course, which are important, but you can't just rely on them, uh, or other channels or tactics that might've felt less, um, true to who we are. Jason: [00:21:23] Well, I, you know, we have a lot of mastermind members that have written books and what they'll do is they literally send it out to their top 100 list. And they'll actually have like a bookmark and a special note on the page they want them to read. And it's customized to them, right? And then they get this book. If they like reading, then it's gold. If they're like me and they're like, ah, kryptonite throw it away, right? So you got to make sure you know your audience. Um, but, uh, yeah, some mastermind members crush it on that. So if you're not doing it, try that part out. Bill: [00:21:58] I love that. I love that idea. Uh, the idea of shipping out a hundred packages is a little scary. But the, I, the idea of physically getting something into their hands is so powerful. Love it. Yeah. Jason: [00:22:09] Awesome. Well, cool. Um, what's the website for the agency? And then obviously, you know, the Digital Stone Age, I think you can get on an Amazon Barnes and noble all over. So congrats on that. But what's the website address people will go and check the agency out? Bill: [00:22:25] Yep. exverus.com. It's just E X V E R U S means from the truth in Latin. Jason: [00:22:31] Awesome. Glad you spelled that out because I bet a lot of people would have messed that up. But thanks so much for coming on the show, uh, loved having you. Um, and if you guys liked this episode, you'll make sure you get subscribe. Uh, however you're listening to it. And if you want to be around other amazing agency owners that can really elevate you faster. And these are experienced agency owners that are pushing you and they're growing at a rapid pace. I'd love to have you guys go to digitalagencyelite.com and go apply. Um, we make everyone go through an application process, interview process just to make sure help you out. And that you're right for the group, but these are the best of the best agency owners sharing what's working and be able to see the things that you might not be able to see. So go do that now. And until next time, have a Swenk day. Related: https://jasonswenk.com/work-with-big-brands/
Segment 1: NFL Week4 Plus TNF. Bourbon Meyer pokes around. Digging up that VCU Football shirt. MLB playoffs, Gerrit Cole BSE, and Spirit Halloween sets up shop. Dodgers – Cardinals, cracking that fourth Arrogant Bastard Ale, getting rocked by the quad. 49ers, Seahawks. The Jimmy G injury train. Trey Lance, come on down! Fighting over AC settings. Packers – Steelers, Rodgers speculation, and the Bourbon Meyer trail delivers marketing opportunities. Big Ben's descent. Giants – Saints and Taysom Hill goes Beast Mode. Jets – Titans. The Stephon Gilmore trade that wasn't. Washington – Atlanta. Taylor Heinicke clutches up, an underdog story, and appreciating a fighter. McKissic balls out and another ridiculous roughing the passer penalty. Salud o'clock. The beach trip heavy handed drink making stalemate with Norman (yay Cher!). Segment 2 (1.12.14): The legend of Bourbon Meyer continues. NCAA Football round up. Kentucky – Florida. Jim Harbaugh can finally ship his pants. The Bills roll the Texans. Cardinals – Rams. The return of Brad Johnson's son - Maximus Johnson. Chiefs – Eagles. Andy Reid dap, penalty parties, and Tyreek Hill pops off. The Bills – Chiefs litmus test. NFL roundup. Ravens – Broncos, Vic Fangio gets salty, and working to take a record from the Steelers. Lions – Bears womp womp. Cowboys – Panthers. Zeke returns plus Sam Darnold rushing TD fun facts. Bucs – Patriots. Giving TB12 the business, doink time, and turning the page. Wrap up. Lab grown johnsons, IFL Science style. Rolling out with triple dong show musical shenanigans. A trip down the Internet memory hole of fail – the bang bang bang song. MP3 format, 10-07-2021. This is how we Brew it: Join the Brew Crew on Facebook @SportsBrew Twitter: vasportsbrew Find us on Podbean, iTunes, Stitcher Radio, LiveSportscaster.com, Amazon Music, and the Google Play Store - Key words: Sports Brew Cheers and beers flavored by Captain Morgan 100 Proof, Jack Daniel's, Coca-Cola, El Segundo Brewing's Stone Cold Steve Austin's Broken Skull IPA, Hardywood Gingerbread Stout, Bingo Brewing Oktoberfest, Fine Creek Oktoberfest, Dancing Kilt Headless Horseman Lager, Arrogant Consortia's Arrogant Bastard Ale, and the general deliciousness of beer.
Árið 1907 var skipið Kong Trygve í Íslands siglingu með 33 menn um borð. Ekki allir lifðu þessa siglingu af eftir að skipið lenti í miklum hrakningum vegna óveðurs. Í þætti dagsins heyrum við sögu skipsins og kynnumst því hvernig lífið á sjó var á þessum árum. Instagram : @haskipodcast Styrktaraðilar þáttanna eru Preppup, Bíltrix, Blush.is & Coca-Cola á Íslandi. Heimildir þáttarins : Þrautgóðir á raunastund eftir Steinar J. Lúðvíksson.
Timecodes00:01 - Introduction06:49 - Subscriber letters09:39 - Bell Bottom23:42 - The Morning Show Season 230:15 - Subscriber letters34:35 - Coca-Cola ad36:42 - Thalaivii44:51 - Subscriber letters47:44 - Manyavar ad50:06 - Only Murders in the Building58:16 - Closure1:04:01 - Subscriber lettersWhile talking about the film Bell Bottom: Rajyasree: How do we know that he's Bell Bottom? Because he's wearing bell bottoms and he's riding a bike outside Red Fort so then we know this is him, not the guy who's wearing the pencil trousers. That's Pencil. Abhinandan: And there's this other guy Baggy?Rajyasree: And then his brother is Baggy.Abhinandan: And there's a Half Pant? Is there a Chaddi also?Rajyasree: Chaddi is the one who sells tickets outside that movie theatre y'all used to have in Delhi.Rajyasree and Abhinandan burst out laughing. This and a whole lot of other stuff awful and awesome as Abhinandan Sekhri and Rajyasree Sen review the films Bell Bottom and Thalaivii; web series Only Murders in the Building and The Morning Show Season 2; Tinder's short film Closure; the Manyavar controversy; and the new Coca-Cola ad.PS: Abhinandan and Rajyasree give themselves code names. Write to us at newslaundry.com/podcast-letters. See acast.com/privacy for privacy and opt-out information.
Today's Guest Expert: Tom Stern Thomas Stern is a successful executive recruiter who works with many national and international companies, including Accenture, Bain & Company, Coca-Cola, Sony Pictures, Sutherland Global Services, NBC Universal Studios, and is the author of Fear Less, Sell More. In addition to running Stern Executive Search, Tom also created the syndicated […] The post Fear Less appeared first on Jake A Carlson.
TopGun Audit School , Ernie de los Santos, TopGun Audit School – The Sharkpreneur podcast with Seth Greene Episode 701 Ernie de los Santos Ernie de los Santos is Faculty Chair and Founder of Appeal Academy, and the popular online talk show, "Finally Friday!", and TopGun Audit School. He writes regularly for Appeal Academy and provides marketing strategy and lead generation for vendors and consultants, producing well over 2,500 webinars. Before entering the healthcare industry in 2006, he spent over 20 years in research and development and process improvement, working on projects for Fortune 100 corporations, including Coca-Cola, Kodak, and the International Olympic Committee. Before that, he spent 10 years in B2B sales and marketing for his own company, plus holding national positions at SONY and Panasonic. He holds a BA in Anthropology and Computer Science. Appeal Academy, founded in 2011, is the home of the popular online talk show, "Finally Friday!" After producing over 250 free live webinars since 2013, the show's regular panel of revenue cycle professionals now focus on processes and solutions to compliance and appropriate reimbursement that can be used as preventive, proactive measures with conservative, sensible approaches to the numerous regulations and rules that plague providers today, rather than the commonly seen clean-up or reactive measures to boost reimbursement. The overall approach in the shows could be described as “agnostic,” not beholding to any specific products or vendors, always pointing in the direction of solutions. TopGun Audit School is a new venture, devoted to teaching documentation and communication improvement in healthcare, based upon what payers and reformers look for in the medical record, for both quality and payment integrity. TopGun coaches focus on improvements to processes and reduction of administrative burdens, supporting both the quality of patient care, and the financial health of the hospital. The structure of TopGun's business model is based upon Ernie's study how the Allies won WWII, and translation of those forces and weapons into business products and services. Listen to this illuminating Sharkpreneur episode with Ernie de los Santos about the TopGun Audit School. Here are some of the beneficial topics covered on this week's show: ● Why doctor's need to learn the documentation the auditors are looking for. ● How many patients die because of poor communication in healthcare. ● Why it's not the best practice to put a lot of text on the screen during a webinar. ● How 85% of denials for payments happen in hospitals because of poor documentation. ● Why you should focus on the KPIs that make a difference and help earn money. Connect with Ernie: Guest Contact Info Twitter @ernieswebinars LinkedIn linkedin.com/in/erniede Links Mentioned: topgunauditschool.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Were are going back to the mid-80s with this case. 1985. Police Academy 2 was a box office smash and holding on to number 1 at the box office for 4 weeks and We Are The World by USA for Africa was the number 1 song. Coca-Cola released New Coke and women's hair was as high as a stockbroker on Wall Street.Stephen Eldridge 27year old and 37 years old Maureen “Miki” McDermott were pretty much inseparable from the night they met through mutual friends at a gay bar called In Touch Lounge in Van Nuys, California. Miki was about 10 years older than Stephen but they both were gregarious people and loved being the center of attention. They were great friends. Well...at least one of them thought so.Join Cam and Jen as we talk about Stephen and Miki in From Debt to Death Row.Big thanks to these amazing menEdward "The Voice" October from OctoberpodVHS brings you the Listener Discretion.https://www.youtube.com/channel/UCZQk-oAsjZNG18y8bX24c6wProducer Nico "Neeks" Vettese does all of OTCP's music, sound, and editing.wetalkofdreams.comSources:https://caselaw.findlaw.com/ca-supreme-court/1465157.htmlhttps://www.latimes.com/archives/la-xpm-1990-06-09-me-660-story.htmlhttps://khmezek.com/2021/02/14/the-man-who-saved-monsters/https://khmezek.com/2012/12/04/a-dangerous-woman-2/https://www.upi.com/Archives/1990/06/08/Nurse-sentenced-to-die-for-1985-slaying/8974644817600/http://www.cncpunishment.com/forums/showthread.php?730-Maureen-McDermott-California-Death-Rowhttps://lethalladies.blogspot.com/2019/10/maureen-miki-mcdermott-hunger-for-cash.htmlhttp://www.metnews.com/articles/2020/mader010720.htmhttps://murderpedia.org/female.M/m/mcdermott-maureen.htmhttps://mycrimelibrary.com/maureen-mcdermott-women-on-death-row/https://www.sfgate.com/news/article/State-s-top-court-upholds-woman-s-death-sentence-2811405.phphttps://www.imdb.com/title/tt2812808/https://deadlywomen.fandom.com/wiki/Hunger_for_Cash
In episode seventy six of the Glow Journal podcast, host Gemma Watts talks to the co-founders of Goldfaden MD, Lisa Goldfaden and Lauren Wolk-Goldfaden. Despite officially launching in 2013, Goldfaden MD technically begun in Dr Gary Goldfaden's dermatology practice about 40 years ago. Lisa, his daughter, spent the early part of her working life in arts and education, while Lauren, his daughter-in-law, spent hers working on ad campaigns for the likes of Coca Cola, Voltswagen and Burger King. While both had an interest in beauty and understanding of the “clean” movement that was beginning to build momentum, it wasn't until friends of the family started asking for access to Dr Goldfaden's clinical formulas that Lisa and Lauren realised they had family ties to a brand worth developing. Goldfaden MD was the very first brand to bridge the gap between “doctor brands” and “clean beauty”. The formulas spoke for themselves, however having been told by multiple parties “I don't believe in this concept,” the real challenge for Lisa and Lauren was convincing retailers that Goldfaden MD was worthy of shelf space. Worthy it proved to be, and what began as one hero product was swiftly built out into an entire portfolio, with every single product designed to address the most common skin concerns that Dr Goldfaden was finding himself presented with in-clinic. In this conversation, Lisa and Lauren share how a former fraternity brother is largely to thank for Goldfaden MD's inception, the lessons from their respective careers in education and advertising that have helped them build a successful business, and the importance of finding designers, copywriters and vendors who understand and align with your brand. Read more at glowjournal.comFollow Goldfaden MD on Instagram @goldfadenmdStay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at firstname.lastname@example.org See acast.com/privacy for privacy and opt-out information.
My guest today is Tanya Lou Armstrong. Tanya is an accomplished entrepreneur (see below) in her own right. However, I wanted to talk with Tanya about a very special gift she gave to another human being. Really, it is the gift of life. In this day of combative arguing around who's right and who's wrong; in this sometimes overwhelming atmosphere of vitriol comes a story of humanity and compassion. A story of love. I hope you enjoy this conversation as much as I did. Mad love! Tanya's Badass Bio: Tanya Lou Armstrong has over 25 years making positive change in the music, sports, film, lifestyle, entertainment and tech industries. She is a highly creative entrepreneur who has had great success in creating, developing and activating campaigns and programs for A-list notable clients and brands in many regards; from talent and brand acquisition and development, to packaging of brands and entertainment tech, with internal infrastructure, systematic and streamlined mass marketing and social media plans for both companies and talent acquired. Tanya has secured partnerships for projects upwards of 1 million and has helped grow startup companies to multi-million dollar thriving organizations. She is tactful, articulate and successful in understanding business structure and development. She was awarded the top salesperson for the Fortune 500 company, BBI. The company founder was featured on a special with Dan Rather special series on America's Entrepreneurs. She secured investors, acquired talent and/or celebrity endorsements and sponsorships for major festival brands, lifestyle influencers, and tech firms. Her vast knowledge and past legal experience also led her to spearhead the processing of contract development and securement for major brands. She has led media and publicity campaigns and press conferences for large scale events, talent and major brands and has orchestrated the coordinating and financial projections for many live events in music, sports, film and lifestyle brands. Her professionalism, coupled with her creative free spirit has led her to work on projects with clients as Live Nation, The World Series, Coca Cola, Lyft, FanKey, Spotify, International Film Festival, Bottle Rock Napa, International Air Show, U.S. Grand Prix Mazda Raceway Red Bull Challenge, U.S. Grand Prix AMA Nationals, and California Roots, as well as many high-profile NDA celebrity talent, influencers and various UFC and Olympic athletes. Tanya's broad industry media connections has brought opportunities to her clients being featured on Billboard, USA Today, Wall Street Journal, MTV, NBC, CBS, ABC, Fox, Sirius XM, NPR, Rolling Stone, The Voice and many more. With passion and dedication, Tanya utilizes her vast business knowledge of business, brand, marketing, publicity, tech, people skills and industry connections to create and secure new opportunities and increase annual revenues for her clients. Today, Tanya coaches' online businesses and their teams on how to build a highly visible and reputable brand. She also has online courses on growth and visibility, as well as mastermind memberships.
Kurt Busch is competing in his 20th full season in the NASCAR Cup Series and third with Chip Ganassi Racing, driving the No. 1 Chevrolet. Busch is the 2004 Cup champion and has won 33 times in NASCAR's premier division, including wins in the Daytona 500 and Coca-Cola 600. He is a five-time winner in the Xfinity Series and has four wins in the Camping World Truck Series. In this episode we talk about cars (obviously), getting wrecked by a veteran driver, getting pulled over, training, car crashes, the importance or charity, and more. PLUS we get into a crazy survival scenario at the end. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
In episode 680 of the "Making Waves at C-Level" podcast, we meet Jill Raff. She is an expert on employee experience and in this interview she shares how to be an employer of choice via how you treat you people. When you build the right culture inside your company, you positively impact the bottom line. About Jill Raff Jill Raff is the globally recognized expert, amongst the Top 150 Global Customer Experience Thought Leaders and Inﬂuencers, who works with executive leadership who recognizes the paradigm shift; the non-negotiable creation of a more humanized work culture prioritizing their internal customers, their employees. Through speaking, consulting, courses, and workshops, Jill helps clients, such as McDonald's and Coca-Cola, that acknowledge their people are their greatest asset, and need help creating systems and procedures to develop the collaborative culture which exhibits this core value. Work with Jill to become the Employer of Choice and gain employee and customer lifetime value through her methodology connecting the employee experience (EX) to the customer experience (CX)- EX2CX™. She works with organizations co-creating a human-centered workplace of diversity, equity, inclusion and belonging. Regardless of industry, it will be evident that your “people bottom line” will get you to your financial bottom-line goals, and beyond. While many professionals talk about customer experience – Jill Raff has lived it from day one. Jill grew up working with her parents, owner/operators of one of the first McDonald's franchises, store #150. Her customer service philosophy originated from observing her parent's work and interactions with legendary founder, Ray Kroc. EX and CX are in Jill's DNA. Based on her diverse background working in multiple industries – and living in 7 countries – Jill developed her Inside-Out Framework™, described as “where McDonald's and Michelin meet.” Partner with Jill to turn employees into brand ambassadors and customers into raving fans. Her client's find benefits in Transforming Transactions Into Interactions™, leadership potential, employee engagement, strong communication and emotional intelligence producing a strong ROI. Avoid the great resignation. Establish a genuine Connection-Culture throughout your Employee Journey. Create 5-star customer experiences through EX2CX™ -- Jill's unique strategy that Turns Your Employees Into Advocates and Customer Magnets. https://thomsinger.com/podcast/jill-raff Learn more about your ad choices. Visit megaphone.fm/adchoices
EP277- Holiday 2021 Preview Holiday 2021 will be one of the most uncertain holiday events in modern retail history. Major disruptions to the supply chain, the last mille, and to consumer behavior as a result of covid, will make this year extremely hard to predict and manage for brands and retailers. Will shipageddon 2.0 play out again this year? Will the supply chain become the supply pain? With Amazon and Target starting holiday deals early in October, and consumer still looking for scarce inventory late into January or even February, Holiday 2021 is likely to be 5 months long. In this episode we break down all the potential issues, and make some prediction about how it might all play out. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Episode 277 of the Jason & Scot show was recorded on Sunday October 3rd, 2021. Transcript Jason: [0:24] Welcome to the Jason and Scot show this is episode 277 being recorded on Sunday October third 2021 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot: [0:40] Hey Jason and welcome back Jason and Scot show listeners, Jason this is a really good time for listeners to pause because we're going to do a deep dive here so that means it can be a little bit of a longer episode. And leave us that five-star review this episode is going to be so good you can go ahead and pre leave us the five star review so we'll wait for second for you to come back. All right thanks for doing that that really helps us out as we get the word out about the show, Jason last year at and I went back and had a one of our many interns look at this and it was exactly this time last year I think was actually October 2nd recording this in October 3rd so it's a pretty darn close. We coined and we were doing our annual holiday preview and we both coined and predicted ship again and that is where we saw pretty early on I think before a lot of the rest of the folks in the industry that there was going to be both a surge in digital adoption due to covid plus the normal holiday increase from e-commerce and that that was going to more than absorb all of the available last-mile demand and that's the why we coined ship again and it happened and it was bad but we all survived and made it through and hopefully the folks listening to this show got in front of that both on their business and personal side. [1:58] Well this year we want to use this episode and do a deep dive into what that's going to look like this year and it's a more complex situation last year was pretty easy to lie to read those tea leaves because you know we were already pretty close to capacity before covid and it was kind of pretty easy prediction to say that we're going to far exceed the ability to deliver the packages. This year we have a lot to unpack for you spoiler alert it's going to be worse than last year much worse because not only is it that last little piece of the whole digital retail chain of events The Last Mile that's going to be a problem but it's all the other pieces leading into it that are going to be a problem something we call the supply chain but this year we are going to call it the supply pain so we're going to peel the onion on this and first we're going to look at the economic setup heading into holiday 21 then we're going to look at the global state of supply chain then we're going to look at some of the holiday trims that are kind of factors we think that are going to tie into this last some of the pontificate errs are out with their forecasts and we're going to go through those and kind of see what we think about those. Jason want it could suck kick it off with the economic setup coming into holiday 21. Jason: [3:15] Yeah awesome Scott so first of all let me start by saying on the macroeconomic picture most of the professional analysts that look at this. Are pretty uniform in feeling like the consumer is generally in a good place that the economy is in a pretty good place and they are all very bullish on the consumers ability to spend this holiday. And I say that because my own personal feeling is that there's a little more uncertainty cooked in there there certainly are some encouraging favorable things. And there's a few worrisome things and I think. What's going to become the theme for all of these sections we talked about today is there's a significant amount of uncertainty there's a lot of things that could swing either way and have a dramatic impact on holiday so. It is what it is but. Sort of giving you how I look at the macroeconomic situation the first thing we'll talk about is inflation and there's a bunch of ways to look at inflation but a simple one is there's this thing called the Consumer Price Index which kind of. Factors in how much of each good consumers purchase and how much prices are raising for that, and the the CPI is it about 5.25% right now so that's pretty significant we more expensive Goods that consumers are having to pay. And ordinarily that inflation can be problematic for the economy a couple of things to know though. [4:43] If you kind of look at the shape of that CPI it actually is going down a little bit from a peak in July and so possible we've seen the. Peak of inflation and it's starting to come back down. Inflation is a mixed bag for retailers and holiday because they get more money for everything they sell they tend to sell less stuff but make more on each in certain circumstances it can be more profitable. Um but you know the goods are costing more we've got this 5.25 percent inflation. We also though have a pretty significant increase in wages so people are getting paid more for their work, particularly low-income people, are getting paid more for work retailers and warehouses and all kinds of companies are having to raise their wages to compete for the for this labor force that's been hard to find right now and so, wages are going up and in general the analysts would call those two things Awash that that consumers. Are getting bigger paychecks and they're having to spend more on their necessities and that at the moment that's about Break Even so two interesting things to know. [5:52] A kind of predictor of future spending is this this huge survey that University of Michigan does every month the consumer confidence index. And when when we were kind of in the peak of recovery from the first wave of covid-19, that index was a leading indicator that said consumers were starting to feel good about the economy and it hit like it's this index it over a hundred today it's sitting at 71, which is the lowest point since January of 2019 it's not, like a historic low or anything like that that you know you go like oh it's way below normal, but it does appear that consumers are in general feeling less good about the economy than they were, um you know just a month or two ago now there's a bunch of political news out right now and there was fear of government shutdown that we've already averted and those kinds of things have a big impact on the consumer index oh. [6:49] Um I that consumer index doesn't have a perfect correlation with spending so I don't spend too much time thinking about it but just to know, that's a number that had been favorable and is kind of shrinking down. A big one we talk about is unemployment because people don't have jobs it's hard for them to spend on Goods obviously at the beginning of the pandemic we had a huge spike in unemployment, unemployment is actually pretty good right now we're at five point two percent. The kind of pre-pandemic average was about four so we're not all the way back to pre-pandemic average but that pre-pandemic. [7:22] Point was a historic low so historically 5.2 percent is pretty decent for unemployment. Um so like most most analysts would say that's a favorable indicator the two things to know there is, that's based on the people that are seeking jobs and not getting it there actually is a ton of people that kind of took themselves out of the workforce we. Fully understand where all those people went but a big chunk of those people were second incomes for household so like a lot of women. That like maybe don't have as good a help childcare as they had before or more school challenges or things and so they haven't gone back to the workforce and many of them are seeking work so they don't show up in the unemployment number so. Just be aware like household incomes are somewhat stressed because of that factor and then as we've talked about before on this show like as of July. People that make over $60,000 a year the unemployment is actually ten percent better than it was before the pandemic so they're doing great. And the low-income people that are making less than $30,000 a year their unemployment is still 21 percent lower than it was. The beginning of the pandemic so so a little bit of a bifurcated recovery on the jobs thing. [8:38] One of the reasons that we historically have that we had high unemployment was because there's all these rich benefits this enhanced unemployment benefits that people got that all expired last week. So if people were staying at home because they could make more and unemployment that that justification probably ended. The bad news is that ended in 26 States over two months ago and in general the data shows that people did not rush back to work when it ended. So there's not necessarily a reason to think a ton more people are going to rush back to work now that that it's ended everywhere but we'll have to see. Um the other macroeconomic things all these natural disasters are negative to the economy so you know when hurricane Ida takes a hundred billion dollars out of the economy that's a bummer. Um [9:25] Another hugely favorable one in the one that most of us are hanging our hats on that are looking for a good holiday is the savings rate and this is the most unprecedented recession of all times. Unemployment you know went way up at the peak of the pandemic but so did savings which has never happened before, and part of that was because we had all this stimulus money we were pouring into the economy but the savings rate normally hovers around 8% it shot up to 32 percent during the peak of the pandemic, it's way off of that Peak it's a nine point six which is still a little higher than it was before the pandemic and that. All that extra money that a lot of household socked away because they got the stimulus and they spent less during the the peak of the pandemic. [10:18] Arguably puts consumers in a good place to spend for this holiday the counter-argument would be all that stimulus. Is mostly over there still are you know very lumpy employment situation and a lot of that savings has dwindled, um so we'll see how it goes, um but then the last fact I'm going to throw up before I go at Scott get a word in edgewise is that the stock market has done phenomenally right and, we're way up from the pre-pandemic level and so the investor class and people that have you know as a meaningful portion of their wealth. Tied to the market. Did terrific right and so if there is economic uncertainty and instability in this economy it's bifurcated and it's the lower-income people that like do not have equity in the stock market. Um there were her but roll all that up and the the professional analysts feel like. Macroeconomic situation all to all in is pretty good and of course when rich people do well that help certain sectors of the economy quite a bit right and at the moment luxury and jewelry are doing phenomenally well for example so. That's kind of my snapshot of the macroeconomy Scott anything you'd violently disagree with or anything you pay particular attention to. Scot: [11:45] I think I think that's right I think you know there's a lot of folks that feel the inflation the CPI isn't the right inflation number it's kind of this old metric. This basket of goods and doesn't capture a lot of things you know there's, I follow a lot of the crypto people and, so there's been a huge wealth creation through crypto and that whole world which is kind of interesting and then you know there's there's a feeling that the FED has pumped so much cash into the system that is just sloshing around and kind of crazy ways which is why you saw that savings rate kind of go up as high as it did and you know they're they're talk track goes that that's why we're not seeing as much employment where folks have taken so those free free dollars and and you know. Done something with it so that they don't need a job now or they're going to be less likely to enter the workforce but I think at all. Yeah I would say I agree with the analysts on that it's going to be a pretty good holiday. [12:51] But I think the problem we'll get into that as I just don't think there's going to be a thing to buy so I don't not sure if it matters. Jason: [12:56] So step one American families probably have some money to spend okay so now as we've already alluded to the next challenges what is the supply chain look like and what could they spend it on and Scott what's your kind of read there. Scot: [13:13] Yes Supply chains from those things we always talk about but then you know in in your mind you have this kind of linkage these things linked together I remember as a kid when you would cut out the little construction paper strips and make the little chain to go around. The holiday tree there II reminds me of that and we kind of vaguely talk about it as this big, big thing and we want to really unpack it on this episode so as a summary you know there's when you make a product let's say it's one time in a million familiar with right now is a vehicle that which is one of the more complex products or even a. You're relatively simple product like an electronic toy or an apparel item or almost anything it's going to have first of all it. It's going to have component parts right so there's going to be some form of pieces that go into that I kind of mentally think of them as the Lego blocks that make up that item so if it's a cool trendy trench coat there's going to be obviously fabric buttons may be a variety of fabrics and things like that so there's generally it's hard to make any product without there being at least 10 inputs and then many times, thousands if not tens or hundreds of thousands as you get into like iPhones and vehicles and stuff like that. [14:33] So that's important to remember is each one of those component parts has a supply chain right and you can't make a widget until its component pieces are all there so what happens is we're seeing this really interesting and it's hard to know the root cause or theirs some of the economic stuff you talked about is part of it we're we're just having labor shortages that cause things but then you know we'll talk about some of this there's we import a lot of our goods from China and they're having all kinds of issues of their own there's covid related things non-covered related things but generally let's think about the supply chain and kind of the broad sense of you have typically the bulk of goods are made offshore some of them are are made on Shore but let's kind of assume in this example A lot of these products are coming from offshore or at least income the many of the components maybe there's some assembly in the US but at least the the components for a any widget are made offshore so that's number one so that has to be made in a factory somewhere and then shipped here so there's the port of origin so it leaves a port in a foreign land and then needs to come on its way to the United States for a consumer to buy it. That Journey can go a variety of different ways will to it can go by boat or air, the standard way that products are moved is through containers so you by everyone seemed these containers there's all these cool. [15:57] We just opened up here a restaurant container Village kind of a thing so you have those containers their specialized boats that carry these and and or you can put them on airplanes. So then they get on a boat let's say the bulk of products do go by boat there is some by are then they have to go over the sea and then they get to a destination port so there's you know there's two ports involved with every product that comes across in a container then it has to be unloaded from that boat you've probably seen these giant cranes somewhere. [16:29] Fun Star Wars fact those are the that's where George Lucas got the idea for at-ats he saw some of the cranes and one of the ports on the west coast and thought of what if you had a giant walking robots that look like that so those have to be unloaded and then typically you're going to put them on either so then when they get to the United States in one of the ports they're going to be offloaded onto either a truck and then part of the truck that's really critical in this is called a chassis so if you've ever seen you've probably driven by a million of these container trucks but if you take the container off that's the chassis part as you've got the front part of the truck, then you've got the chassis which holds the container and then the container sits squarely on there it's pretty clever if you think about how it's all been designed or that same container can be put over on rail so there are specialized railroad cars for carrying containers and then and then the product goes on its way then it makes it to a warehouse and then it goes to from that fulfillment center it gets distributed many times do a couple maybe from a big kind of inbound fulfillment center to some regionals to some locals and maybe even one step closer to kind of hyper local and then it gets into the last mile delivery part of the world so it gets onto the virtual shelves and then is sold and goes into that last month so [17:52] There's there's a lot that has to happen right in there and we're going to go through some of the things that are not working right now and you know like any any chain any. There's at least common denominator problem so all that can work great and if you don't have Last Mile Vehicles then you've got a problem or, the factories aren't making things fast enough then the whole chain is compressed and you've got this other set of problems and you know where we are now is almost every single part of that chain I just walked through is is kind of you know sport or in a bad situation right now and we'll take you through some examples. Jason let's start with factories what's going on there. Jason: [18:34] Yeah well a couple challenges with factories so obviously the we have the most factories in China and the good news with China is. Covid is mostly under control they definitely have had a. A spike from from Delta they almost had had down a zero before Delta. [18:55] Because of their their concerns about the the virus they have China has what's called the zero covid policy and what that means is. If they have a single case of covid they will they will shut down an entire business or. Even a sector of business so while there's not huge outbreaks of covid and factories right now. There have been a bunch of examples where only a few cases of covid showed up and that caused a factory to be closed for two weeks so there there have been some disruptions with the Chinese factories. But the bigger problem has been that it, from before and in the very beginning of covid a lot of manufacturing got Diversified and moved out of China right and so the second biggest manufacturer of apparel behind China right now is Vietnam. Vietnam has had a lot of trouble with Delta and about a third of the factories in Vietnam are shut down right now so a lot of the factories that make goods are not making as many Goods either because. [19:56] They don't have very good access to vaccines and they're having covid problems or they have really rigid government policies like China. And then forecasting a future problem that's a huge Debbie Downer, is China is actually experiencing a real energy crisis right now and China always has to kind of, ration electricity and they give quotas at the beginning of every year to these factories and factories often have to shut down because they exceed their quotas. Well this year like they have less. [20:31] Energy capacity in China for a variety of reasons in the cost of coal has gone way up. Um there's there's fixed pricing for for energy in China and said the producers can't charge you more even though the cold cost more and so they have less incentive to make it which means there's less energy and so there's a lot of fear that there's going to be a ton more slowdowns of Chinese factories because of this looming energy crisis so all of those things. Our kind of conspiring to make like the amount of product available from the factories like. Significantly inconsistent and hard to. Scot: [21:12] And then say the call thing and because I have read a couple articles on this and I haven't under Center so they're in an attempt to be green they've lowered the price of coal so cold manufacturers have stopped making goals that. Jason: [21:26] So I think that's what the the green thing has a significant impact here but the the communist country they set the the. It's a. [21:37] The energy industry is a tightly regulated industry and so the prices are fixed so that so the government decides the beginning of the year what the price of electricity is going to be. [21:47] So then these factories are only allowed to charge that price or plus or minus 10% of that price, and coal is four hundred percent more expensive so a lot of factories don't want a lot of power plants don't want to make energy electricity from coal right now because they can't do it profitably, they don't have permission from the government to charge for hundred percent for their electricity but they're having to pay 400 percent for their coal so. There is less production because of that it is also absolutely true that China has some, zero emissions by wants a 2060 things and they have concrete milestones in place every year and so even before cover that constrain how much electricity they were going to be able to make this year with current production means. And it meant that factories had a quota, um and and often that means Factories do periodically shut down when they use up their quota factories are rushing to get more efficient so they're all its, it's like everything it creates all these Downstream effects whatever equipment you use to make your stuff there's probably a more energy efficient version of that equipment that you now want to buy. But it's hard to get your hands on so all the factories are competing for the more energy-efficient versions of all this this materials, but the it's likely that more factories are going to be shut down for longer this year than ever before because of energy shortages. Scot: [23:14] And I saw an interesting graphic I forget I think is there Bloomberg or Wall Street Journal where the government then said well if you're going to shut down energy they created these zones and they put like a lot of that Apple manufacturing plants in The Greener zones that we get more power but then they neglected a lot of the input parts so. But the factories that can make the iPhone 13 or operating but they're sitting there idle because the the red zones that aren't getting a lot of power or only able to run like half a shift are. Jason: [23:44] Per your point like even if the Lego factories allowed to make Lego castles if they're not allowed to make red blocks. It's tough to make a lot of weight so castles so that that is yeah. It's a mess and then to give you an idea how cute it is normally they only shut down the the industrial areas there's so much constrained energy now that they're starting to shut down residential areas so people are. Are like having their power in their residences turned off as well. Scot: [24:14] Interesting and then I've been tracking ports here in the US very closely but what are you seeing at ports of origin in other countries. Jason: [24:24] Well this is one we're very publicly this zero covid policy that China has instituted has come into play. So that that all the biggest ports in the world are in China the third largest port in the world is divided into four terminals one of the four terminals was just shut down for two weeks because of a single. Positive test of covid and so that again to the extent that the factories are making stuff and they need to load up all those containers, um if they have to stop loading for 2 weeks that that creates a real lumpiness in the in the supply chain and that is a particularly hard thing to predict right like if you're just saying like oh man of. Factory you know has a bunch of sick workers it's going to shut down you can kind of watch that and see it coming but what you can't see coming is, you know a very small number of cases having a very material impact on the supply chain like these these ports that are shutting down and so the. The those impacts are sort of outsized on the supply chain at the moment. Scot: [25:34] Yeah and then so so now we've got our products you know, if they can make it through this Gauntlet that we've already laid out they're going to get on a boat and they are going to go get packed into a container and there's a fun if you're a business you're trying to get as much of this product into a container as possible because it's pretty much all you can eat once you once you buy a container there's fractional containers whatnot and because of there's a shortage in containers and then the cost to send these containers has gone way up so right now as we record this the cost there's actually an index you can look at this so if you were will put a link to show notes but if you Google Freight Fredo's fre IG HT o s index there's an index that tracks this and we have hit a record of 20500 86 average dollars to send a container and that's twice what it was in July of this year and that was twice of what it was in January so we effectively you know in July it was about ten thousand dollars and in January as about five thousand dollars now another interesting Factor here is depending on how many units you put in a container you divide that that unit cost right so if you're putting I'll keep the math easy a thousand units in one of these containers which would be something relatively big you're going to you know you just added effectively another. Yeah. [26:57] Let's see I should have smelled your $15 to the product just in kind of Landing cost with this with this increase so whatever your cost is on a per unit it's gone up effectively 4X since January so that's a factor to consider. [27:15] And what I'm what I'm hearing from people on the ground is you'll go bid and you kind of get get in front of this number right now so you're actually out there bidding today 30,000 to get a container and then you think you'll have one and then they'll say oh you know we need to re-evaluate that because they can the shipping company I'm talking to is now saying is 33,000 so there's this like running auction to get. Space on these boats that are coming over because of some of the rest of the supply chain that will talk about so. [27:46] So how about are so that's that's what it looks like by boat what are you seeing on the air side. Jason: [27:51] Yeah and obviously the most cost-effective way to get all this stuff here is via boat so you'd prefer to do that but when the boats aren't available or if you you need stuff considerably faster like a, in Good Times it takes about about 40 days to move a container from China to the west coast of the US so. Some Goods do come via air and little known fact 50% of Air Freight that comes into the u.s. comes on the bottom of, passenger airplanes right so it's not it's not FedEx and UPS planes flying from China to the US cargo planes it's, it's the bottom of these passenger planes and guess what is not happening right now is. International so there's just way less flights and said there's way less capacity for this Air Freight and so both, because there's more demand for Air Freight because of all the problems with the ocean Freight and because there's less Supply that the air option has you know been dramatically diminished from where it would normally be. Scot: [28:56] Yep so then so then you decide okay well I've got to put on a boat you do that you wait your 40 days and then what you find out is your delayed for a very long time because the heart problem is the u.s. ports are all pretty much maxed out so we've kind of done this very big under-investing in our ports so one of our our biggest one is in Los Angeles at Long Beach and then we have Savannah New York New Jersey and then there's a lot of secondary and tertiary ports but those are the big ones and there's another index that Bloomberg, puts out which is effectively the number of boats that are anchored offshore and you know what you want to you never want to Anchor these things because effectively they're just sitting there all that product just sitting there you know. Doing nothing waiting and the reason the reason why they're sitting there is the ports are they can't unload the products fast enough. [29:55] There's a million reasons why we'll talk about that in a second but this just actually ticked up over there's over 40 boats, and this is interesting I've read a data point this has 74 Los Angeles and 40 I think there's 40 anchored in 30 actively kind of being done there's these Maps if you look at my Twitter feed I just tweeted one to just show you know the port and the congestion there's just all these boats just sitting there waiting to come on shore I have a friend that lives in LA and they can just as they drive around they can just see the boats out there just fact it's very unusual time frame. Jason: [30:30] One of the supply chain guys I work with suggested that we should start a new company Uber barge where we deliver like In and Out Burgers to all these boats that are stuck offshore. Scot: [30:39] Someone someone tried to actually get a helicopter to go out one to get their container often. You can't do that because if you've ever seen these things are stacked like 50 deeper someone is crazy you can't just say I really need that one right there so this this index just ticked over 70 for the first time ever since has been created which is just just crazy. [31:00] And so why is it taking so long to offload the boats well we have under invested in these things and then we have this discontinued problem with the supply chain. Number one there's not enough people to I think it's longshoreman there's a lot of these Union type jobs that you hear about that do this so there's a longshoreman or the ones that offload products for a long time due to covid they were only running like half the number of shifts that used to so they have actually spun that up, they're running more shifts but now there's a shortage of chassis and then because of that. [31:37] You know if you don't have chassis you can still off load the boat but now you have to put it into kind of medium term or short term storage and then all that is full so there's not enough chassis there's not enough truck drivers if there is chassis and then if there's not chassis all the storage is full and then, the one when a product comes off the boat at the Port it can either go by truck or rail the whole rail system is all jammed up as well the this is interesting I read this one article that. Near you in the Joliet train yard which is one of the biggest ones in middle of the country they're so jammed up they have over 8,000 containers stacked there waiting for more training capacity and then some some days the trains are backed up for 25 miles waiting as they're loading these containers on there to try to do this, normal turnaround for a chassis to go at a port to deliver something to where it's going and come back is three and a half days due to all these various shortages that is extended out to 17 days so that's pretty crazy. A big factor in this port jam up is also the shortage of drivers and I call them CDL Drivers which is a commercial driver's license. [32:49] To drive one of these 18-wheelers that's going to carry a container you have to have a you know a certification for a certain type of vehicle there's It's relatively, no time-consuming to go get the certification and the number of drivers that have this is actually decreasing over time as they age out and enough people are coming into the profession so I read one article and this was by one of the one of the professional groups of CDL drivers that there's about 240,000 shortfall of CDL Drivers compared, kind of where the demand is there's about you call it to and 50,000 fewer drivers than they need so we're seeing you know I think I can remember was you or someone but Amazon and Walmart are ineffectively gunfighter these people where they're charged their they're paying crazy signing bonuses and hourly rates and salaries for any kind of truck drivers and so because they're the biggest. Employers of these things they tend to have the better economics and its really starving out other parts of the market as they absorb all the available CDL drivers. Jason: [33:57] Yeah that Walmart's paying a hundred and for a new driver $160,000 a year and eight thousand dollar signing bonus. Scot: [34:04] Yeah yes it's not uncommon uncommon thing to see out there it's pretty crazy, so that's what's going on at the ports it is a hot mess on this side as well so even if you are fortunate enough to get your product here to the US then you know you're looking at probably an extra 40 days I think is kind of you know what everyone's saying right now and that's average it can take a lot longer the LA Port is so jammed up that people are are they're rerouting you know rerouting boats across the sand getting them to other other ports but there are no like there's one in Georgia and it's the Savannah one and it's getting backed up I just saw they authorized building this this kind of effectively opening up a big giant parking area to put containers and that's going to give them some more storage capacity but you know where if you add up those, here we are you know in October and you start adding these things together the the holidays pretty much baked at this point right there's you maybe have 15 to 20 days of window here for stuff you already ordered. 80 days ago to kind of get here but none of this stuff is going to get fixed fast that's going to be part of the problem. Jason: [35:17] Yeah yeah if you follow the earning calls like Nike for example like dramatically lowered their guidance and they said Hey look it's it's cost four times as much to get a container of shoes here and the container takes twice as long to get here, and so we're just not going to have the supply to hit our original guidance and and Nikes better this than a lot of other people so it's a. [35:41] Pretty prominent problem and then there's all these secondary impacts right so you mentioned the math of the container right like you'd like to fill up that 40-foot container with Goods if your goods only take up 90%. Ordinarily you'd put someone else's Goods in the last 10% to try to make it more. Cost effective and efficient and share those costs but when the unloading is so gummed up what you don't want to do is have a secondary process where that container comes off the boat has to get re packed your stuff goes One Way their stuff goes another way, so people are actually shipping containers less full than they normally would which is entirely counterintuitive for what you would expect. The boats are all slowing down because they can use less gas to come here and 80 days then to come here in 40 days because there's no place to unload them. Um and the the supply chain guys I'm like we've been helping a lot of retailers hire truckers lately and they kind of summarize it real simply like the average commercial truck driver was 55 years old with multiple comorbidities a bunch of them. Retired and all the trucking schools that can teach people to get these licenses shut down for covid so there were no new licenses being issued for like. [36:54] Year and so there's just this this huge acute problem. And then you know without those truck drivers with the train problems and Barge problems of your on the Mississippi there's just like no place to move all those goods. You mentioned people are moving the boats from from some ports to secondary ports. That helps somewhat but the biggest cargo ships can't even fit in these ports right so I Long Beach the one of the most advanced Sports we have certainly the most advanced on the West Coast, um [37:27] Can't take the two biggest class of ships it can only take the third biggest class of ships and then as soon as you divert that ship to Portland instead of Long Beach. The the that class of ships won't won't fit there and so like there's there's a limited option to just move the stuff around so we're just we're gummed up like never before and most scary of all Gap and their earnings call kind of said like Hey we're loading our guidance and we're going to very lumpy inventory and we don't see any alleviation of these inventory challenges until at least 2020 3. Scot: [38:06] Yeah in the Auto World we're having a huge problem here where there's a chip shortage and then. [38:14] Another problem is you spend down these factories they don't just get spun back up because all the component parts are you know they stop ordering them and then those factories and everything so so even as chips are starting to come in a lot of vehicles can't be made because there's some other component that now is stuck in one of these containers that that were talking about I read this other interesting article where Coca-Cola has several of their bottling facilities that are down waiting on replacement parts so they went and basically least 20 or 40 bulk ships they didn't even worry about getting containers and they just jumped onto those ships the pieces they need to make their factories work and and are bring him over in this kind of crazy never done before way for a big company. Jason: [38:58] Yeah and I guess that that's one last point on this supply chain thing. It definitely is favoring the biggest players in every industry right so if you're the you know the biggest receivers of goods in the US. You're still being impacted by all of this but you're first in line for what capacity does exist and you you mentioned the games that the Brokers are playing with the price of containers that's going to happen a lot more to the independent shipper than it is the you know number one or number two shipper for that port and so. Well this this is a pain for every retailer in America it's going to be less painful to Walmart and Amazon then it's going to be to the, the medium-sized specialty retailer for. [39:49] And I was just going to point out I think you saw this as well as got but like Salesforce kind of put together a holiday forecast and they looked at all these supply chain problems and they're estimating, that this is going to add about 233 billion dollars in extra supply chain cost to holiday sales for the US so that's. Going to come like straight out of margins basically or or drive more inflation. Scot: [40:13] Yeah that's for the products to get here there's this another side of that equation where which is the opportunity cost right because you know. There's not gonna be a lot of exciting merchandise on the Shelf so we're what's opportunity cost of that we'll have to kind of. We'll get to that I guess we talked about forecast so what what holiday behaviors are feeding into this. Jason: [40:34] Yeah so tricky this one is there wild swings both ways right so you think if you remember at the beginning of covid there. Fundamental changes that happen people spend a lot less on travel they spend a lot less on restaurants they spend a lot more on their homes and they spent a lot more grocery stores right and so then as, people got more comfortable as people start getting vaccinated as infection rates are going down we started seeing all those things swing back right and you started seeing, a lot more bookings that are being be you saw a lot more Airline reservations you saw a lot more traffic coming to stores and you certainly saw a lot more people going back to restaurants. Then Delta hit. And we saw a dip again and people started returning to the the the kind of earlier covid behaviors not as dramatically as the first wave. [41:25] You kind of had a second wave and so predicting which of those, behaviors are going to be at the at the peak for holiday is really hard right now so retailers are looking at consumer sentiment and Doug mcmillon in his investor call he's like hey. Our consumer has told a strongly they want to have a normal holiday that they want to sit down with their family and have a meal, they want to travel they want to do the normal things and there's a strong desire and that if it is remotely safe they will do it and Doug's I kind of under his breath comment was. [42:05] Even if it's not safe they're probably going to do it right so, his viewing is there's there's so much fatigue in all of these like covid change behaviors that were going to see a significant return, you know closer to pre covid behaviors but you know we are we are seeing some signs go the other way, in the u.s. store traffic never fully recovered we are still down about ten percent versus pretty covid levels in China store traffic totally recovered and then Delta hit and store traffic drop back down, 30% below pre-pandemic levels and so since China has historically been about 4 months ahead of us. That that would predict that we're going to see another drop in. Um store traffic which again doesn't mean people won't spend it means they're going to buy more online instead of in store and that exacerbates all of The Last Mile problems that we talked about last year and we're going to talk about it. [43:09] Again this year so it's really risky to predict. What's going to happen with the coded behaviors people were starting to buy a lot of clothes again after having not buying clothes in here and now the closed sales are slowing down and then we talked about. Apparel is one of the categories most impacted by all these supply chain issues so there just may not be close to buy and so really hard to predict that stuff. Um but what I can tell you is retailers now have a couple of reasons to desperately get you to shop earlier right one reason is they're not going to have very much stuff and they don't want to be the Grinch that caused you to miss Christmas so they desperately want you to come in early, and give yourself the best chance to get the stuff you want so, the every retailer is more loudly than ever before trying to incentivise and entice customers to shop early. [44:03] Also if this ends up being another digital Christmas where people shop a lot more online than they do in stores, we have a huge problem with the last mile we don't have enough capacity in FedEx ups and u.s. post office to deliver twice as many packages over holiday, and so we need to spread that those those orders out over more days and so for all of those reasons we're seeing retailers start their sales earlier than ever so. To kind of paint you a promotional picture Amazon Prime day normally is in summer it historically celebrated Amazon's birthday which is in July. So then the pandemic kids they can't have a July sale so they have an October sale and it went really well. So this year they went back to Summer but they went to earlier summer they had the sale in June and a lot of us think they did it earlier in June for one of two reasons either they hate their own C fo and wanted him to have to talk. On earnings calls about the sale being in a different quarter every year for the last three years or. They were having a sale earlier to make room for a second big sale they intend to have this year during holiday to kind of repeat the success of. [45:11] Of holiday Prime Day last year and we haven't seen any all the announcements yet but Amazon has already announced a 30 day. Beauty and personal care sale starting in October of this year Target match that and said hey we're going to start our deal days in October, and we're price-matching for the whole holiday so if if you don't believe us and you think we're just making a joke about these early sales and you think there's going to be better sales waiter know if you buy it early will guarantee you, that will match any lower prices that you see anywhere for the rest of holiday so targets leaning heavily into that. And we think most retailers are going to launch their sales. Earlier than ever before to try to pull in these these early Shoppers because of all the supply chain and inflation issues. The sales aren't going to be as good as they usually are like that what used to be 40 percent off is going to be 25% off but what deals they do have are going to be earlier in the year to try to drive those, those sales earlier. [46:21] And people aren't going to get everything they want they're going to be limited inventory and so what's going to happen people are going to get more gift cards people are going to celebrate the holiday later and we're going to sell more stuff in January January is always a good holiday month anyway but January is going to be disproportionately large this year because of the lumpy supply chain think so, if you think of holiday as generally like being a strong peak in October between that that the kind of turkey five, this holiday more than ever before that spending starting in October and is going to last all the way through January. Scot: [46:58] And then as we get to the last mile we're definitely have another ship again so we've got we haven't increased our capacity hardly any because you can't really buy Vans and the everyone's renting Vans and there's just this fixed number of biliary vehicles and if we're going to have this Less store traffic even more e-commerce than last year even if you throw you know maybe. [47:23] Low middle digit low single digits on there like five or 7% or something well we effectively had 98, we can only deliver like 97% of the packages last year so it's going to make it a now will only be a little deliver maybe 90% of the packages so it's going to be really tough delivery, set up coming into the holiday. Jason: [47:46] I think the like some data points I saw the that are alarming like so number one. All the Fulfillment centers have an average turnover rate of like four hundred percent a year right so they're having a hard time hiring people and keeping people. FedEx in their earnings call said that like we just can't staff some of our distribution hubs so we're having to reroute packages in a less efficient manner, because for example we only have sixty percent of our labor force in our Portland Hub right so ordinarily they would try to, be at a hundred and twenty percent of their labor in these hubs for holiday with all this seasonal labor and this year. [48:24] They can't even fulfill all the permanent jobs they have so there's not going to be a seasonal Flex. For the main carriers you know the Retailer's do a lot of seasonal hiring for stores but they're prioritizing the seasonal hiring for their fulfillment centers over the stores because they're so. Worried about enough labor to fulfill all these packages and then you know when when FedEx and UPS have less capacity. What do they do they smartly charge more for it so we've seen gas surcharges we've seen holiday surcharges and and they're now announcing their rate hikes for January and FedEx announced the largest rate hike they've had in the last ten years so on average, it's almost six percent as 5.9 percent rate hike it varies wildly depending on the class of service so some kinds of shippers are going to get hit much harder. Um and just like last year all of the the big shippers have a quota and they're not going to be allowed to ship more more packages. The maybe one silver lining in this is that. Because readers are likely to be more successful in spreading the demand out this year than last year that's going to help a little bit and. [49:37] As a as challenges everyone's going to be with the capacity last year there were political challenges that that particularly got the US Post Office sideways which is a big part of this whole chain. And they don't anticipate that that will be as bad this year and so there is absolutely going to be ship again in 2.0 this year with the, the The Last Mile but the most of the analysts I'm talking to are saying the first mile is going to be so disrupted this year that the last mile is going to seem. Less severe in comparison whereas last year the the holiday challenges were all about the last mile. Scot: [50:16] Yeah and you know the double-edged sword of there not being enough product is maybe there just won't be enough product and it won't you should be getting but if whatever there is is going to get jammed up I think. Jason: [50:29] Yeah so that's a great transition to so like that's a lot of Doom and Gloom what's going to happen for Holiday should we all be shorting the retail stocks like what's. What's going to happen. And spoiler alert I don't know well we'll talk a little bit about our educated guesses but maybe before we do we can walk through some of the the forecast from the the brave souls that have been willing to share their holiday forecast. Scot: [50:56] Yeah the one the one I saw was from Salesforce and they, they say that e-commerce is going to be up 7% versus kind of that huge surge last year which was like you know fifty percent so they're coming in kind of with a moderate 7% growth which which is done yeah I think that would be the probably the slowest e-commerce growth since 2008-2009 yeah. Jason: [51:24] 2008. Scot: [51:26] Yeah that's that's the one I was tracking and you know when I read through the bullet points it made sense they're definitely putting a pretty wet blanket on things due to the this kind of quote-unquote Supply pain. Jason: [51:38] Yeah and it is tricky so they were the only one I've seen that's done an e-commerce forecast right and I would say that's the most uncertain because. Of we just don't know whether people are going to go back to stores or whether they're going to be worried about health and ordering online when they start having constrained. Um supplies is that gonna. Push them to online more because they can hunt more places or is that going to entice them to go to the store because they can use their eyes to see the inventory for themselves like there's, there's a lot of variability in that e-commerce number but I would remind people even as low as 7 percent sounds its. 7% on top of the huge bases from last year right so it's it's that's not a decline in e-commerce by any means that's a slowing of the increase just as a reminder for. People. But then I did see several like of the other the kind of traditional Consultants put together an overall holiday forecast right so beIN predicted that they were going to they thought holiday was going to be up seven percent from last year. [52:45] Deloitte said that they thought holiday was going to be up between seven and nine percent from last year. And MasterCard said they think holidays going to be up 7.4 percent from last year so. To put all three of those numbers in context those are all huge numbers. Um last year was the best holiday year in 10 years and sales were up 10% but the average is about 6% so saying we're going to grow if. You know these three things kind of all averaged out to about seven percent growth if we're here we go. If all holiday store an e-commerce gross 7% on top of the ten percent from last year, that's a phenomenal holiday and so that says, that these guys are pretty confident that the consumer is going to spend even if they can't find exactly what they want right that the supply chain is going to be painful but that the all the macroeconomic stuff we talked about at the beginning is going to win out and consumers are going to spend a lot of money this holiday I. [53:49] I want to believe this I'm going to be pleasantly surprised if it plays out like that right and my um, the the one caveat I'll say is that us retail is incredibly Diversified right and so for every category that's going to get shellacked by the supply chain or by changes in covid behaviors. Some other category is going to benefit right and so. It is true that the holiday could absolutely hit these numbers like I'll remind people that cars are 25 percent of retail sales gas is another huge chunk of retail sales. Some of these forecasts have those things in some don't some of these forecasts are for November and December some are for November December and January like everybody has a different definition of retail and a different definition of holiday so, you can't really apples-to-apples any of these but I pulled all the US Department of Commerce data and again last year November through January 10 percent growth, average of the last ten 10 years is about 6% growth so 7% growth is a. A terrific number and. I don't know I could see it happening if it happens it's going to be because there was a we had the most Monster January ever because I just don't think there's going to be enough Goods on the Shelf in November and December to do. Scot: [55:17] Yeah I'll take a so I think the winners are going to be the companies that have the most power and smartest supply chain operators so I think Walmart and Amazon. Maybe Target I don't know them as well do they have a you think they feel like they have a pretty dialed in. Jason: [55:33] They Walmart and Target both in their earnings said like look our inventory isn't going to be isn't where we want it it's not going to be where we want it but we we in general are feeling good and neither one lowered its guidance for holiday in their last earnings call so they both felt that they were going to weather the storm but you know below that you go look at like a Bed Bath and Beyond and they're like look there's no way we can hit our numbers with the supply we're gonna get. Scot: [56:00] Will they miss this quarter and if you miss this quarter you're just going to get worse the next quarter Seth. Jason: [56:04] Exactly exactly. Scot: [56:06] It's a poop storm now and it's gonna be a bloodbath and in 90 days yes I think I think if I kind of do the calculus on that I think those three guys win I think everyone else is net negative and. You know I don't think those three are big enough let's say they represent Amazon's kind of half of e-commerce only think about e-commerce the rest of retail is. That's your bailiwick yeah Amazon's half, yeah I could see it being flat to down five percent because. Amazon Walmart and Target doing decent isn't it be enough for to make up for the whole that it's created there so yeah so that's kind of, where I see it it's going to be the big get bigger and stronger and because they you know they have Prime, they have more technologies that this has been on their radar longer they have more containers they have more trucks they have more dollars to spend on solving these problems they're going to be the winners so that's going to be you know it is going to be I think a bad year for the small medium sized business the incumbent brands that are just getting their legs under them and you know having to kind of have a Miss effectively miss a holiday because you couldn't get a bunch of product it's going to be be a rough rough year for everybody. Jason: [57:25] Yeah no I in a way it's going to be the exact opposite of last year when covid first hit nobody obviously had Advance warning or was prepared for this and so a secondary impact was a bunch of eCommerce sites that didn't traditionally get a lot of consumer visits, got a lot of Trials because Amazon constrained FBA in Amazon head supply chain problems right and so suddenly you were looking to get your instant pot from Bed Bath & Beyond suddenly a bunch of people are looking to see what eBay had, that hasn't shopped eBay in five or ten years right so a lot of those kind of second-tier eCommerce sites got extra visits as people were. Trying new address the supply chain shortages this year I think we're going to have exactly the opposite there's going to be a ton of supply chain shortages there's going to be a lot of, news stories every day about supply chain shortages and the big players with the best infrastructure in the most advanced supply chain planning, like the Amazons and Walmarts of the world and and targets, are going to be the winners and it's going to be a lot harder for those specialty retailers and Regional retailers to compete unfortunately. Scot: [58:41] Yeah I think that that is the setup and we will continue so that hopefully that gives everyone an idea of the big talk in the industry and you were just at an industry event is this what everyone was talking about Jason. Jason: [58:55] Yeah yeah slightly less than I would have expected I mean it was a huge topic everyone understands the supply chain thing. I do think it was the first conversation a lot of you know customer experience folks and people that you know we're kind of had their head down in their own in their own Silo you know we're suddenly getting their eyes open to the fact that like. Yeah your customer experience is going to stink at there's no products on the. Scot: [59:20] Mix the CX person's job a lot easier they just you know just take the holiday off. Jason: [59:26] Yeah and so you know it is interesting though again like. [59:31] You know we may we may hit the top line numbers and it may be from a lot less items that sold more expensively. The you know category there's going to be winning and losing categories by far and again because of the consumer health and the supply chain issues, the supply chain for diamonds is looking a lot better than the supply chain for Budget shoes and so you know you just may see what jury where you know you say you sell a few things for a while, do better you know where there's extra scarcity then you know some of these low-margin high-volume consumer goods and so I think. [1:00:08] My key takeaways for everyone is it's going to be a very lumpy like the averages will be interesting we should all follow them but but every. Um retailer and every category is going to experience a very different holiday and there just is more uncertainty than there has been in the last 30 years of retail so like for anyone, to definitively say this is how it is going to play out I think is super risky because there's so many things that could go either way at this point, will consumers you know by another toy when they can't get their first choice will consumers go to a restaurant you know or not will consumers take a vacation or not. You know all of these these will they pay 5% more for something or not like there's just so much uncertainty that you know this is going to be. Holiday that really rewards people that do good scenario planning and are prepared for any eventuality. Scot: [1:01:06] Absolutely and we will keep you posted here on the Jason Scott show but hopefully this gives everyone kind of a framework to work within and we'll be updating various components of the supply pain as we get closer to Holiday. Jason: [1:01:22] And until next week happy commercing!
On today's episode Dooner and The Dude are kicking off the spookiest season of them all as ocean shipping conditions horrify shippers. Radu Palamariu of Alcott Global gets us up to date on the latest in the world of supply chain executive hiring, recruiting horror stories and memes. Anna Nagurney of University of Massachusetts Amherst shares what the return to in-person studies has been like for students and what they're learning about logistics.Katie Houston of Indigo is talking AgTech and the world of dry bulk shipping.Plus, Coca-Cola resorts to bulk shipping; exports hit new highs; UPS appeals $27 million nuclear verdict; Tenstreet acquired by Providence Equity Partners; will a bad haircut in Massachusetts land a barber in the big house; and more.Visit our sponsorSubscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts
On today's episode Dooner and The Dude are kicking off the spookiest season of them all as ocean shipping conditions horrify shippers. Radu Palamariu of Alcott Global gets us up to date on the latest in the world of supply chain executive hiring, recruiting horror stories and memes. Anna Nagurney of University of Massachusetts Amherst shares what the return to in-person studies has been like for students and what they're learning about logistics.Katie Houston of Indigo is talking AgTech and the world of dry bulk shipping.Plus, Coca-Cola resorts to bulk shipping; exports hit new highs; UPS appeals $27 million nuclear verdict; Tenstreet acquired by Providence Equity Partners; will a bad haircut in Massachusetts land a barber in the big house; and more.Visit our sponsorSubscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts
Segment 1: NFL Week 3 plus Thursday Night Football Survivor League drama. Colts BSE. Shohei Ohtani gloss up. Packers – 49ers, Davante gets leveled, and the 37 second comeback. The Chiefs get squirrely, the AFC West, and the Chargers go big. The Nagy blowback in Chicago, Fields gets crushed, getting Ludacris, and the Browns have a field day. The Super Bowl halftime show gets it right. A vintage Failhorn beatdown in Madden. Seventeen Coronas at the strip club, one hobo, and a 7-11 Informer take down (42.30). DJ Failhorn womp womp, Push It, and the Red Light Inn story of fail. The Failhorn Music Man blast. MLB playoff chatter and D-Stat on the Cardinals. Giants – Falcons, boo birds, Eli MNF double birds for Philly, and Mara takes out the trash. Danny Dimes gets the Manscaped Crop Mop for ball control. Steelers BSE. Salud o' clock. Arrested Development dap and the Strahan gap. Segment 2 (1.32.15): Cowboys roll the Eagles, the TD that wasn't, and Dak goes Pikachu. The Rams torch the Bucs, the San Fran QB story, plus TB12's return to New England. Ravens – Lions, another crushing loss in Detroit, play clock BSE, and Justin Tucker doinks through a record breaker. Chargers – Chiefs, 4th down guts, and KC getting squirrely on the struggle bus. Bills – WFT WTF. Raiders drama. NFL roundup. Swinging gate and a Ron Beckman reference. Wrap up. Don't mess with bat bites, yo. Manning Night Football hips don't lie. Jalen Hurts, the deuce is loose, poop peeker log jams. The Twitter Poopinator, R. Kelly prison fartaconda, and Meatloaf won't do that. The Chappelle R. Kelly outro. MP3 format, 09-30-2021. This is how we Brew it: Join the Brew Crew on Facebook @SportsBrew Twitter: vasportsbrew Find us on Podbean, iTunes, Stitcher Radio, LiveSportscaster.com, Amazon Music, and the Google Play Store - Key words: Sports Brew Cheers and beers flavored by Captain Morgan 100 Proof, Jack Daniel's, Coca-Cola, El Segundo Brewing's Stone Cold Steve Austin's Broken Skull IPA, Smartmouth Brewing's Retro Modern New School West Coast IPA, Hardywood Brewing's Mama's Mean Cobbler, Buskey Cider's Tart Cherry Cider, and the general deliciousness of beer.
En este episodio les detallamos lo que hay que ver en Atlanta junto con el Mundo de Coca-Cola. Un museo donde no puedes faltar y descubrir con tus ojos la experiencia de cómo se prepara la bebida más famosa del Mundo. Síguenos en nuestras Redes!!! VIAJANDO CON TAIGER ▶️ https://www.youtube.com/channel/UCBvpcwc7qUmq5buEfzGVxjQ INSTAGRAM: https://www.instagram.com/taiger_vm/
The Big Foodies are presented by Berky Orthodontics and in this episode, the Big Foodies are following the orthodontists orders and laying off of the sugar! Biggie, Matt and Barrett are sitting down to try and rate the most popular sodas with zero sugar. In this episode the guys are trying the zero sugar options for Pepsi, Coca-Cola, Dr Pepper, Mountain Dew, Sprite, and Cheerwine.
Alexis Davis Smith is the president and CEO of PRecise Communications, an award-winning marketing communications firm. With more than 20 years of experience and a reputation as a trusted communications strategist, Alexis is a leader in Atlanta's public relations industry and a national voice for multicultural marketing. She is responsible for creating breakthrough, strategic communications programs for major consumer brands, including Coca-Cola, Toyota and Pfizer. She is a graduate of Florida A&M.
After seven Senate terms and three runs for president, Joe Biden has mastered his folksy image. But behind "the Delaware way" are secrets in Joe's family tree and son Hunter's foreign deals. National political correspondent Ben Schreckinger tells Playbook's Ryan Lizza about what he uncovered while investigating his book, “The Bidens: Inside The First Family's Fifty-Year Rise to Power.” Ryan Lizza is a co-author of POLITICO Playbook. Ben Schreckinger is a national political correspondent for POLITICO and the author of "The Bidens: Inside The First Family's Fifty-Year Rise to Power." Adrienne Hurst is a producer for POLITICO audio. Annie Rees is a producer for POLITICO audio. Jenny Ament is senior producer for POLITICO audio. Irene Noguchi is the executive producer of POLITICO audio. Read an excerpt of Ben's book in Politico Magazine here: https://www.politico.com/news/magazine/2021/09/14/how-joe-biden-became-irish-511637 We want to invite you to take our NEW listener survey — it helps us learn more about your interests and improve our content. What do YOU want to hear from Politico's podcasts? Let us know at https://bit.ly/3zgKB30
Oliver Davis shares the story of how his love for football and the willingness to put in the work every single day eventually became the basis for his successful private coaching practice, and how setbacks can be blessings in disguise on your journey to doing what you love. Learn about Oliver's 4D philosophy and why something as small as a 1% improvement each day can change your life completely. Growing up was competitive for Oliver, especially being the youngest kid in a large family. It was a challenge moving to Georgia after living for years in Texas, but overall it was fun. At the time, moving from a small town to another state was a big change and very disruptive to Oliver's life and expectations, but looking back, it was the best move his family could have made at the time. In many ways it was good for Oliver. He went from being a big fish in a small pond on the football field, to playing with guys that were bigger than he was, so he had to learn how to adapt. He remembers being frustrated with having to sit on the bench a good portion of the time, but Oliver always believed that if he put in the work he would get his shot. At the end of Oliver's sophomore season, everything changed. His new coach came in and changed everybody's mindset around grades and what it means to succeed in life beyond just excelling on the field. Oliver never made it to the NFL, but he knew that chances were slim being 5'8” tall and was more than happy being able to give it everything he had when he was on the field. Now he carries that same mindset into the world of business. The first real message that stuck with him came from his coach during his sophomore year who put grades first. He taught Oliver that he could be the next guy to come through and make a difference. It's easy to think that some people are meant to be certain things, but some people work their way to being the best, and why can't that be you? Oliver's lowest point was in being barred from playing football during his senior year. He remembers going to a number of different camps and working with a number of different teams just to keep football in his life. He leaned on his discipline and took a major chance that eventually resulted in landing a position in the AFL. Oliver's father was always a positive example of hard work and consistent effort in his life, and he demonstrated the pattern that Oliver could emulate and bring to the field. Once Oliver's family was on the way, he knew he needed to start thinking about making money outside of what he was earning in the AFL. He got a job merchandising for Coca-Cola and quickly figured out a system that grew his route rapidly, born out of his mindset and discipline. Oliver started running into a ceiling on what he could earn and achieve at that job, so he pivoted into brokering and logistics. He didn't know what he was doing, but he had the mindset of success and doing what it takes to figure things out. The whole time, football coaching was always on Oliver's mind. He decided that he was going to make a go of turning his passion into a business while still working full-time. Oliver asked his boss for a probation period to give him some runway, and put up some videos on Instagram and jumped into private coaching. It's a process to find your purpose. Some things aren't going to work for you and that's okay. If people were really disciplined and didn't just talk about it, and stayed true to what they want they would get what they want. The common thread through every story of success is they never gave up. Oliver never expected to be an entrepreneur, but all his experiences and training have moulded him to be the leader he is today. Daily discipline determines destiny. The things you do every single day will lead you to where you are going to be. If you think you're worthy of the things you want, honor that every single day. If you can get 1% better every day, you will eventually achieve all the goals that you're working towards. It will just be a matter of time. If you're struggling right now, it's never too late to get yourself in order. There are multiple examples of people who achieved their success at the age of 50. Always know that no matter where you are now, you can make the choice to change and improve things. Be optimistic, think positive, and write things down. You have to be the first person to believe in yourself and set the foundation for you to build on. Oliver's comeback story shoutout goes to his wife. She was the one person that never doubted him and could see the vision he had.
El acceso al agua potable y el saneamiento son derechos humanos, pero 1 de cada 4 personas en el mundo carecen de acceso a servicios de agua potable y se estima que para el año 2050, 2 de cada 3 seres humanos no tendrán acceso al preciado líquido.Para este episodio, primero de una mini-serie que dedicaremos a el tema del agua, tenemos la oportunidad de conocer sobre el Programa Lazos de Agua, una iniciativa conjunta entre Fundación FEMSA, el Banco Interamericano de Desarrollo (BID), Fundación Coca Cola, y Fundación One Drop. Cada una de estas partes tiene una razón de existir, pero se han unido con específicamente bajo el objetivo de facilitar acceso sostenible a agua, saneamiento e higiene a 200,000 personas en comunidades rurales en Latinoamérica. Entendiendo la magnitud del problema que enfrentamos, queremos entender de la mano de los tomadores de decisiones de esta iniciativa, cual es el panorama en América Latina, cuál es rol de la iniciativa privada y de las empresas, cuáles son los métodos de acción para facilitar y proteger este derecho humano, y donde están las claves y la responsabilidad de cada uno de nosotros.
With the tiniest can of Coca-Cola you've ever seen, Adam joins Josh in the Sode Shack to discuss some of the top trade targets in your IDP leagues. But not every guy is a screaming buy right now; in fact, this is a great time to cash out on a few big-name guys. Tune in to find out who! The duo also hit the big injury news (pour one out for Blake Martinez), dissect the struggles of the Washington Football Team defense, and share an exclusive look at double team numbers through three weeks of the 2021 NFL season. Shout out to our patrons Jessie, Bobby, Jeff, Lorne, Aaron, Tom, Nico, and djkelltown! Follow the show @theidpshow on Twitter and Instagram, give us a 5 star rating and review on Apple Podcasts, and consider supporting the show over on Anchor. Thanks for listening! Get 20% OFF @manscaped + Free Shipping with promo code IDPSHOW at MANSCAPED.com! #ad #manscapedpod --- Support this podcast: https://anchor.fm/theidpshow/support
Coca Cola is one of the most recognizable brands across the world, and the "natural flavors" included in each bottle or can is one of the most closely kept secrets, as well. We looked into the part that Coca Cola actually plays in the process of making this tasty treat (spoiler: it isn't a huge role), what the "brewing" process looks like, how bottling works, and some amazingly fun facts about this iconic company. Join us for the journey from thick sugar syrup to the delicious Coke (or Diet Coke, or Coke Zero...you get it) ending up in your hand.
President of South Korea suggests a ban on eating dog meat. Car parts are being crushed up and snorted in new bizarre drug trend in Africa. Man dies after downing 1.5 liter bottle of Coca-Cola l in China. // Weird AF News is the only daily weird news podcast hosted by a comedian because I believe your daily dose of weird af stories deserves a comedic spin. Show your SUPPORT by joining the Weird AF News Patreon where you'll get bonus episodes and other weird af news stuff http://patreon.com/weirdafnews - WATCH Weird AF News on Youtube - https://www.youtube.com/weirdafnews - check out the official website https://WeirdAFnews.com and FOLLOW host Jonesy at http://instagram.com/funnyjones or http://twitter.com/funnyjones or http://facebook.com/comedianjonesy or http://Jonesy.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
The Monsanto Company officially ceased to exist when it was acquired by Bayer in 2018, but its legacy lives on in courtrooms, factory towns and farms across the globe. Today the company's name is most associated with the herbicide Roundup and genetically modified seeds, but Monsanto also served as a leading producer of Agent Orange during the Vietnam War, an essential supplier of caffeine and saccharin to Coca-Cola in Coke's early years, and the sole US producer of Polychlorinated Biphenyls (PCBs). In short, Monsanto's history is one that will continue to shape the US well into the future. In this episode, Bart Elmore joins Bob and Ben to talk about his new book Seed Money: Monsanto's Past and Our Future (W.W. Norton, 2021), and how a small midwestern company founded in 1901 became an agricultural powerhouse by selling solutions to the problems it helped to create. Dr. Bartow Elmore is Associate Professor of History at The Ohio State University where he specializes in Global Environmental History and the History of Capitalism. He is also the author of the award-winning book Citizen Coke: The Making of Coca-Cola Capitalism (W. W. Norton, 2015). You can follow him on twitter at @BartElmore and find out more about his work at his website, BartElmore.com. You can hear Bart's first appearance on The Road To Now in episode #140: Citizen Coke: The History of Coca-Cola w/ Bartow Elmore. This episode was edited by Gary Fletcher. For more on The Road to Now, visit our website, www.TheRoadToNow.com. (It's great because it was designed by Seven Ages Design!)
ICYMI: The Mo'Kelly Show Presents – An in-depth conversation with Director, Producer, and Editor Thomas Verrette discussing his groundbreaking new documentary “Zero Gravity”…PLUS – One man died after downing 1.5litres of Coca Cola in 10 minutes to cool off, while another is accused of sexually molesting horses on KFI AM 640 – Live everywhere on the iHeartRadio app
1. Where'd You Come Up (6:08) 2. Second Big Break (9:07) 3. Hooked Up With Welcome (11:17) 4. Richie Valdez Tale (12:37) 5. El Rancho 19 Rail (14:39) 6. Wilshire 15 Rail (18:18) 7. Coca-Cola Problem (21:00) 8. The Suitcase (23:08) 9. Brea Skatepark (26:38) 10. 50-50 Ad (28:06) 11. The Crouch (31:46) 12. Boardslide Yankover (33:47) 13. BTS Ollie Off Roof To Wallride (34:52) 14. BTS Double Kink Boardslide (36:54) 15. Collage Art (42:02) 16. Davis Story (43:25) 17. What's Next? (45:06) 17. Rapid Fire W/ Da Ghost (47:14) 18. Post Office (57:06) 19. The Rundown (1:07:40)