Podcasts about Yext

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  • May 24, 2025LATEST
Yext

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Best podcasts about Yext

Latest podcast episodes about Yext

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to maintain traffic when AI summaries answer user queries directly in search results

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later May 24, 2025 3:13


AI summaries threaten organic traffic in search results. Mike Walrath, CEO of Yext, explains why brands should focus on maintaining awareness rather than traffic metrics. He advocates for making structured data widely available to AI systems, enabling direct customer connections without traditional website visits. Walrath suggests measuring success through conversions rather than traffic volume, as efficient customer acquisition without clicks can be more valuable. how NotesConnect With: Michael Walrath: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Is The Concept Of "Zero-Click Search" Going To Evolve Into Traffic Driving Opportunities?

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later May 23, 2025 1:57


Zero-click search presents both challenges and opportunities for SEO professionals. Mike Walrath from Yext explores how these seemingly traffic-less interactions might evolve into valuable engagement points. He examines the growing role of voice search in zero-click experiences and predicts how brands may still deliver content directly to users despite the changing search landscape. how NotesConnect With: Michael Walrath: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Will The Relationship Between Ecommerce And Search Engines Evolve Over The Next 12 Months?

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later May 22, 2025 4:59


In e-commerce search, AI is reshaping the shopping experience. Mike Walrath, CEO of Yext, predicts the emergence of single-click shopping experiences through AI search engines this holiday season. He explains how conversational AI will enable personalized product recommendations based on user preferences and price constraints, creating a more intelligent discovery process than traditional search results. Show NotesConnect With: Michael Walrath: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Optimize For Google's AI Overviews Vs Focus On Other Search Environments?

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later May 21, 2025 4:01


In this episode, Mike Walrath of Yext tackles the strategic dilemma of optimizing for Google AI Overviews versus alternative search environments. He argues that optimizing for Google's AI search already leverages existing SEO practices, while diversifying to other platforms creates additional visibility opportunities. Walrath predicts established search players will continue gaining market share, highlighting how younger demographics' search behaviors are reshaping discovery patterns and reducing Google's dominance. Show NotesConnect With: Michael Walrath: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Will AI-Generated Search Results Materially Change Local Search This Year?

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later May 20, 2025 2:31


AI is rapidly transforming local search results. Mike Walrath, CEO of Yext, explains how AI assistants now provide direct answers to local queries instead of deferring to search engines. He explores why businesses must adapt their strategies to become the answer within AI-generated results, emphasizing the accelerating pace of this fundamental shift in local search visibility. Show NotesConnect With: Michael Walrath: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
AI-Powered Search: Disruptive Risk or Strategic Advantage?

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later May 19, 2025 39:08


AI is reshaping search discoverability and business visibility. Mike Walrath, CEO of Yext, explains how Google's monetization model faces disruption from emerging AI search competitors. He details how businesses must structure data for machine consumption rather than humans, identifies opportunities in local search fragmentation, and demonstrates how granular competitive intelligence can pinpoint exactly where digital presence improvements are needed. Show NotesConnect With: Michael Walrath: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketecture: Get Smart. Fast.
Episode 120: Michael Walrath on Yext, Yahoo, and AI. Plus the AdLand acquisition and Google's cookie reversal.

Marketecture: Get Smart. Fast.

Play Episode Listen Later Apr 25, 2025 56:16


Michael Walrath, CEO of Yext, discusses the evolution of digital presence and the growing importance of structured data in an AI-driven landscape. He reflects on local-first marketing and the challenges of visibility at scale. Eric and Ari also examine Google's delayed cookie deprecation, its impact on ad tech, and broader regulatory pressures, while touching on emerging trends in digital media and AI. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Moneywise Guys
4/4/25 Mortgage Rates, Tariffs, & US Labor Market with Allyn Medeiros

The Moneywise Guys

Play Episode Listen Later Apr 7, 2025 44:17


The Moneywise Radio Show and Podcast Friday, April 4th BE MONEYWISE. Moneywise Wealth Management I "The Moneywise Guys" podcast call: 661-847-1000 text in anytime: 661-396-1000 website: www.MoneywiseGuys.com facebook: Moneywise_Wealth_Manageme instagram: MoneywiseWealthManagement Guest: Allyn Medeiros, Agape Mortgage website: https://lo.sierrapacificmortgage.com/allyn-medeiros?utm_source=GMB&utm_medium=Yext phone: 661-496-9311 

Embracing Erosion
Max Shaw: Co-Founder of Windmill & Former SVP of Product at Yext on the Future of Work with AI

Embracing Erosion

Play Episode Listen Later Apr 7, 2025 51:43


On this episode of Embracing Erosion, Devon sits down with Max Shaw, Co-Founder of Windmill, an AI company focused on helping people managers be more effective. Prior to founding Windmill, Max worked at Yext for over a decade, departing as the SVP of Product Management, where he oversaw Product Management, Product Marketing, and UX teams. They disscuss Max's journey from early software projects to his long tenure at Yext and co-founding Windmill, exploring his perspectives on product management, the evolving role of product marketing, the transition from enterprise to startup, and insights into how AI, especially through Windmill, is reshaping workplace management and the skills needed for future professionals. Enjoy the conversation!

This Week In Location Based Marketing
Location Weekly - Episode 710

This Week In Location Based Marketing

Play Episode Listen Later Apr 3, 2025 20:19


This week's episode is a review of the RetailLoco conference in Germany this week! Featuring... Passcreator by Fobi, Ariadne, BBE Handelsberatung, YEXT, Simon Media & Adentro.

Lunch Hour Legal Marketing
Meh, Links — Busting Link Building Myths for SEO

Lunch Hour Legal Marketing

Play Episode Listen Later Feb 26, 2025 42:44


Today, we unpack Gyi's beloved catchphrase to see how “meh” he really feels about the significance of links in local SEO. Later—the strategic guide you need for top-knotch link building in 2025. A whole lotta folks like to say links don't really matter anymore, but are they right? In practice, the guys have seen the positive effects of link building for clients for many, many years, and it's still a piece of the pie today. However, there's a ton of misinformation out there, so Gyi and Conrad debunk the most common misconceptions to get you on track for optimized, relevant, business-building links.  And, later, what's working best for link building in 2025? The guys share some great stories of businesses who engaged their local communities through service, scholarships, sponsorships, and more—all while getting awesome PR and plenty of links.  Room for dessert? Here's some exclusive bonus content from this week's episode: How to Get Your Website to Rank in ChatGPT Search | SEO Strategy | Lunch Hour Legal Marketing The News: More mergers & acquisitions! Places Scout was purchased by Yext… so are we all in for some price jacking? Sigh. Probably.  ABA is standing up for the judiciary, and you should too: ABA condemns remarks questioning legitimacy of courts and judicial review Quit ruining our weekends, Googs. Sheesh. Google Confirms Business Profile Reviews Outage Super grateful to Ahrefs for this really well done post: Google Says "Links Matter Less"—We Looked at 1,000,000 SERPs to See if It's True    Mentioned: Google Cites Scholarship Links in a Manual Action Penalty Suggested LHLM Episodes: Is Link Building Worth It Anymore? || Top 10 Link Building Tips Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) The Consummate One-Upsman (3:26) The News: Places Scout, the ABA takes on Trump, & GBP Outage (10:00) Busting Link Building Myths (24:45) How To Create Backlinks For Your Website In 2025

Legal Talk Network - Law News and Legal Topics
Meh, Links — Busting Link Building Myths for SEO

Legal Talk Network - Law News and Legal Topics

Play Episode Listen Later Feb 26, 2025 42:44


Today, we unpack Gyi's beloved catchphrase to see how “meh” he really feels about the significance of links in local SEO. Later—the strategic guide you need for top-knotch link building in 2025. A whole lotta folks like to say links don't really matter anymore, but are they right? In practice, the guys have seen the positive effects of link building for clients for many, many years, and it's still a piece of the pie today. However, there's a ton of misinformation out there, so Gyi and Conrad debunk the most common misconceptions to get you on track for optimized, relevant, business-building links.  And, later, what's working best for link building in 2025? The guys share some great stories of businesses who engaged their local communities through service, scholarships, sponsorships, and more—all while getting awesome PR and plenty of links.  Room for dessert? Here's some exclusive bonus content from this week's episode: How to Get Your Website to Rank in ChatGPT Search | SEO Strategy | Lunch Hour Legal Marketing The News: More mergers & acquisitions! Places Scout was purchased by Yext… so are we all in for some price jacking? Sigh. Probably.  ABA is standing up for the judiciary, and you should too: ABA condemns remarks questioning legitimacy of courts and judicial review Quit ruining our weekends, Googs. Sheesh. Google Confirms Business Profile Reviews Outage Super grateful to Ahrefs for this really well done post: Google Says "Links Matter Less"—We Looked at 1,000,000 SERPs to See if It's True    Mentioned: Google Cites Scholarship Links in a Manual Action Penalty Suggested LHLM Episodes: Is Link Building Worth It Anymore? || Top 10 Link Building Tips Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) The Consummate One-Upsman (3:26) The News: Places Scout, the ABA takes on Trump, & GBP Outage (10:00) Busting Link Building Myths (24:45) How To Create Backlinks For Your Website In 2025 Learn more about your ad choices. Visit megaphone.fm/adchoices

This Week In Location Based Marketing
Location Weekly - Episode 706

This Week In Location Based Marketing

Play Episode Listen Later Feb 22, 2025 34:04


This week's #LocationWeekly episode features Toyota Australia using location data for OOH campaigns, Niantic to sell Pokemon Go, Places Scout acquired by YEXT and Apple Maps introducing location-based ads. Check it out now!

The Moneywise Guys
2/19/25 Money Apps, Mortgage Markets, and Dave Ramsey's Debt Philosophy

The Moneywise Guys

Play Episode Listen Later Feb 20, 2025 46:51


The Moneywise Radio Show and Podcast Wednesday, February 19th BE MONEYWISE. Moneywise Wealth Management I "The Moneywise Guys" podcast call: 661-847-1000 text in anytime: 661-396-1000 website: www.MoneywiseGuys.com facebook: Moneywise_Wealth_Management instagram: MoneywiseWealthManagement Guest: Allyn Medeiros, Agape Mortgage website: https://lo.sierrapacificmortgage.com/allyn-medeiros?utm_source=GMB&utm_medium=Yext  

Tech Disruptors
Yext CEO on Shifts in Search as LLMs Grow Scope

Tech Disruptors

Play Episode Listen Later Feb 12, 2025 35:26


Creating an ever-changing knowledge-graph relational database isn't a small thing. But then connecting it to all the end points (to publishers and social media publishers) and managing the distribution workflow through channels is extremely important. Yext CEO Michael Walrath talks to Mandeep Singh, senior technology analyst at Bloomberg Intelligence, about the changes to traditional search and the potential for more competition. Building knowledge graphs for businesses to manage their online presence could be a key differentiator in the world of large-language-model-powered searches.

The Platform Journey
27. Jim Steele, Salesforce

The Platform Journey

Play Episode Listen Later Jan 23, 2025 47:33


In this episode, Avanish and Jim discuss:Jim's 46-year journey from IBM to Salesforce, including his role in scaling Salesforce from $22M to $5B in revenueHow customer demands, particularly from companies like Cisco and Merrill Lynch, shaped Salesforce's platform strategyThe strategic decision to separate the application layer from the platformCreating a successful customer success organization to drive adoption and showcase customer storiesThe evolution of Salesforce's partner strategy and metrics for measuring ecosystem successHow the "tactics dictate strategy" philosophy helped Salesforce respond to market needsAbout Our GuestJim Steele is the President of Global Strategic Customers and Partners at Salesforce. Previously, Jim served as Salesforce's President of Worldwide Sales and Chief Customer Officer for over 12 years, from 2002 through 2014 where he led the growth of the company from $22 million to more than $5 billion in revenue. Jim rejoined Salesforce in 2020 as President of Global Strategic Sales with his primary focus to bring the full power of Salesforce to its largest and most strategic customers. Most recently, Jim has also assumed responsibility for Salesforce's Alliances & Channels organization, the Emerging Business operating unit, and Private Equity practice. Previously Jim served as Chief Revenue Officer and President of Yext, President and Chief Revenue Officer of InsideSales.com and President of Worldwide Sales at Ariba. Jim started his career at IBM where he spent over 22 years in executive leadership and senior sales roles including VP and GM of Sales in Asia, based in Tokyo.About our HostAvanish Sahai is a Tidemark Fellow and has served as a Board Member of Hubspot since April 2018 and of Birdie.ai since April 2022. Previously, Avanish served as the vice president, ISV and Apps partner ecosystem of Google from 2019 until 2021. From 2016 to 2019, he served as the global vice president, ISV and Technology alliances at ServiceNow.  From 2014 to 2015, he was the senior vice president and chief product officer at Demandbase.  Prior to Demandbase, Avanish built and led the AppExchange platform ecosystem team at Salesforce, and was an executive at Oracle and McKinsey & Company, as well as various early-to-mid stage startups in Silicon Valley.About TidemarkTidemark is a venture capital firm, foundation, and community built to serve category-leading technology companies as they scale.  Tidemark was founded in 2021 by David Yuan, who has been investing, advising, and building technology companies for over 20 years.  Learn more at www.tidemarkcap.com.LinksFollow our guests, Jim SteeleFollow our host, Avanish SahaiLearn more about Tidemark

Innovation and Leadership
Disrupting the Google Monopoly: The Future of AI-Powered Search | Yext CEO, Michael Walrath

Innovation and Leadership

Play Episode Listen Later Jan 8, 2025 51:36


Michael Walrath, CEO of Yext, shares his journey from founding Right Media to leading Yext's AI-powered search revolution. Discover how AI is disrupting Google's monopoly and transforming the way businesses connect with customers in the digital age. Learn more about your ad choices. Visit megaphone.fm/adchoices

Grow Your Law Firm
Maximizing Your Law Firm's Potential Through AI & Data With Christian J. Ward

Grow Your Law Firm

Play Episode Listen Later Jan 3, 2025 34:10


Welcome to episode 260 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Christian J. Ward, Executive Vice President and Chief Data Officer at Yext.   Christian J. Ward is focused on expanding data and AI applications in marketing and entrepreneurship. He helps Yext clients identify, value, and structure their knowledge to maximize data value in AI and search. Ward co-authored the Amazon bestseller Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships and has executed hundreds of data partnerships worldwide. Ward has served as Chief Data Officer of Arizent, Chief Data Officer of Data Axle, and Global Head of Content Innovation at Thomson Reuters. He founded and sold two structured data companies in financial and media analytics. He has been quoted in publications like The Wall Street Journal, The Financial Times, Adweek, Fortune, and Forbes and speaks frequently on data strategy, partnerships, and AI. What you'll learn about in this episode:   1. Why Data Accuracy and Structure Are Critical for Law Firm Growth Ensuring consistent, accurate data across platforms builds trust with search engines and AI systems, making your firm more discoverable. Structuring your data with schema.org enhances machine understanding and ranks your firm higher in AI-driven results. 2. How AI Is Transforming Client Search and Decision-Making AI now focuses on understanding and refining client queries, shifting from keyword-based search to conversational interactions. By answering AI-driven prompts with detailed firm information, lawyers can ensure their practice stands out in client decision funnels. 3. Why Embracing AI Tools Improves Law Firm Efficiency AI can streamline internal processes, from summarizing briefs to automating client communication and task management. Investing in AI-powered tools allows firms to respond promptly to client inquiries, enhancing client relationships and satisfaction. 4. How Shifting Focus from Ads to Knowledge Sharing Boosts Visibility Providing detailed, structured knowledge about your practice such as specialties, community involvement, and case history drives AI to recommend your firm. Relying on authentic data rather than ad spend ensures better positioning in AI-driven recommendations. 5. Why Law Firms Must Adapt to AI-Driven Client Journeys Clients are increasingly relying on AI for personalized recommendations; ensuring your data matches their needs is essential. AI transforms the traditional search process into a dialogue, emphasizing the importance of firm transparency and availability in real-time.   Resources:  https://www.linkedin.com/in/wardchristianj/ https://www.facebook.com/YextInc?utm_source=yexthomepage&utm_medium=social_icon&utm_campaign=yext_official_facebook https://x.com/yexthttps://www.linkedin.com/company/yext/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Leadership Beyond Borders
Encore -Unveiling AI's Trust Revolution

Leadership Beyond Borders

Play Episode Listen Later Dec 31, 2024 60:00


In this VoiceAmerica episode, we explore AI's trust issues with Christian J. Ward, Chief Data Officer of Yext. We discuss how companies like OpenAI, Claude, and Google focus on building trust through a two-panel design that provides citations for AI-generated content. This trend harkens back to SEO practices, highlighting the renewed importance of citations. Ward notes that some businesses are even reporting new leads from AI interactions. OpenAI's SearchGPT and Google's Gemini are leading this field, but we anticipate an explosion of open-source models accessing real-time data. The episode emphasizes the distinction between subjective and objective questions, with AI showing promise in handling objective queries that help with daily tasks and decision-making. Ward explains how humans alternate between subjectivity and objectivity throughout their day, stating that subjective is what you want, objective is what you need. This exploration aims to give listeners insight into AI's capabilities and potential impact on our everyday lives.

Leadership Beyond Borders
Encore - Unveiling AI's Trust Revolution

Leadership Beyond Borders

Play Episode Listen Later Dec 31, 2024 51:39


In this VoiceAmerica episode, we explore AI's trust issues with Christian J. Ward, Chief Data Officer of Yext. We discuss how companies like OpenAI, Claude, and Google focus on building trust through a two-panel design that provides citations for AI-generated content. This trend harkens back to SEO practices, highlighting the renewed importance of citations. Ward notes that some businesses are even reporting new leads from AI interactions. OpenAI's SearchGPT and Google's Gemini are leading this field, but we anticipate an explosion of open-source models accessing real-time data. The episode emphasizes the distinction between subjective and objective questions, with AI showing promise in handling objective queries that help with daily tasks and decision-making. Ward explains how humans alternate between subjectivity and objectivity throughout their day, stating that "subjective is what you want, objective is what you need." This exploration aims to give listeners insight into AI's capabilities and potential impact on our everyday lives.   Christian J. Ward, the Executive Vice President, and Chief Data Officer at Yext, focused on the expanding applications of data and AI in marketing and entrepreneurship. Yext helps organizations build digital experiences across channels on their  open and composable platform. The Yext Digital Experience Platform collects and organizes content to deliver AI-led experiences for any organization's customers, employees, or partners.    His focus is to help Yext clients identify, value, and structure their knowledge to maximize their data value in AI and search applications. Ward co-authored the Amazon bestseller Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships and has developed and executed hundreds of data partnerships worldwide.  Ward has served as Chief Data Officer of Arizent, Chief Data Officer of Data Axle, and Global Head of Content Innovation at Thomson Reuters, among other roles. He founded and sold two structured data companies, one in financial analytics and the other in media analytics. He has been quoted in publications like the Wall Street Journal, The Financial Times, Adweek, Fortune, and Forbes. He speaks frequently on data strategy, partnerships, and the impact of Artificial Intelligence.

Conversations with Women in Sales
191: This Woman WAS Tapped on the Shoulder about a Sales Role, Tania Doub, Mindful Quadrant

Conversations with Women in Sales

Play Episode Listen Later Dec 31, 2024 27:11


I always laugh about how so many women do wait to be tapped on the shoulder by a leader in the company to move into a different role - this did happen to Tania who began her career in her 20's in marketing.  Tania now is a successful author, former corporate enterprise seller, and now runs Mindful Quadrant. We had a great conversation covering a lot of ground.  Tania is working on a new version of her great planner currently sold as "Work It - a Modern Day Sales Planner" and wrote a book called, "Work It, Girl - a Modern Day Career Guide for Women in Sales"  Having worked at LiveRamp, Salesforce, Yext, Segment, and other sales organizations, Tania has been through a lot and learned a lot fo share with others newer to a sales career.  Follow Tania: https://www.linkedin.com/in/taniadoub/ More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/  (all episodes accessible here) 

The Tech Blog Writer Podcast
3123: Yext and the Future of Search in an AI-Driven World

The Tech Blog Writer Podcast

Play Episode Listen Later Dec 19, 2024 29:40


In this episode of the Tech Talks Daily Podcast, I explore the dramatic transformation reshaping search and digital discovery with Michael Walrath, Chairman and CEO of Yext. As AI tools like ChatGPT, TikTok, and Meta AI disrupt the traditional search model, businesses are grappling with the need to adapt their strategies or risk being left behind. With decades of reliance on Google's algorithms, the rise of more conversational, AI-driven platforms signals a seismic shift in how consumers discover information. Michael brings a wealth of experience to the conversation, reflecting on his time leading Yahoo's search advertising marketplace and the lessons learned when traditional models were challenged by new technologies. We discuss how search is not merely evolving but being redefined by AI, as fragmented platforms create both opportunities and challenges for businesses navigating this new digital environment. The episode dives into why structured data and content distribution are now critical for discoverability across emerging platforms and what businesses can do to optimize their presence beyond Google's ecosystem. Michael provides actionable advice on how organizations can build strategies for this new era of search, focusing on agility and preparation for ongoing shifts in consumer behavior. We also touch on the broader implications for businesses, including the potential to reduce reliance on paid search and pivot towards organic growth through newer channels. Michael outlines what a post-Google world could look like and how businesses can position themselves for success in this fragmented and increasingly competitive space. How prepared is your business for the AI-driven search revolution? Join the conversation and share your insights after tuning in!

The Moneywise Guys
11/20/24 Home Buying 101: Mortgage Know-How and Acronyms to Live By

The Moneywise Guys

Play Episode Listen Later Nov 21, 2024 48:59


The Moneywise Radio Show and Podcast Wednesday, November 20th BE MONEYWISE. Moneywise Wealth Management I "The Moneywise Guys" podcast call: 661-847-1000 text in anytime: 661-396-1000 website: www.MoneywiseGuys.com facebook: Moneywise_Wealth_Management instagram: MoneywiseWealthManagement Guest: Allyn Medeiros, Sierra Pacific Mortgage  website: https://lo.sierrapacificmortgage.com/allyn-medeiros?utm_source=GMB&utm_medium=Yext  

CIO Classified
Engineering Leadership for Scale, Agility, and Momentum with Jason LaFollette of Yext

CIO Classified

Play Episode Listen Later Nov 7, 2024 35:26


Jason LaFollette, CTO at Yext, shares his product-driven approach to leading agile teams, maintaining tech debt, and using a “top-down, bottom-up” style to keep productivity and momentum high.About the Guest: Jason LaFollette is Yext's Chief of Technology. Jason joined the company in 2014 and built out the enterprise consulting side of the business before moving over to product engineering and technology. Prior to joining Yext, Jason was CEO and co-founder of Citrrus, a professional services company specializing in mobile app development and wearable devices, which Yext acquired as the company's first acquisition. Timestamps:*(02:30) - Understanding Yext's Business Model*(04:55) - Leadership and Team Management Strategies*(14:20) - Scaling and Technical Debt Management*(24:00) - Adopting New Technologies and AIGuest Highlights:“What I'm looking for is momentum with the teams, momentum with the people, momentum with the systems. If you get fixated on the tactical parts... It's a false sense that you're doing something great, but you'll hit a ceiling quickly in terms of productivity.”“We only want process when it accelerates us… Once we've proven that we know how to do it manually by keeping smart and talented people in the loop and making good situational decisions is our secret sauce to scale with a lot less pain.”“If something is important to us, the company, or the management team and we aren't measuring and watching it, other people aren't going to value it either. I've come to adopt a mix of top-down and bottom-up leadership where we can't have all-of-one or all-of-the-other, or everything falls apart.”Get Connected:Jason LaFollette on LinkedIn: www.linkedin.com/in/jasonlafolletteIan Faison on LinkedIn: www.linkedin.com/in/ianfaisonResources:Learn more about Yext: www.yext.comHungry for more tech talk? Check out these past episodes:Ep 54 - AI Business Strategy for CIOsEp 53 - Business-First IT in the AI EraEp 52 - Empowering Citizen Developers and Reshaping Business with AILearn more about Caspian Studios: www.caspianstudios.comCan't get enough AI? Check out The New Automation Mindset Podcast for more in-depth conversations about strategies leadership in AI, automation, and orchestration. Brought to you by the automation experts at Workato. Start Listening: www.workato.com/podcast

What's Working Now
185. How to Lead Powerfully in Business from a Leader Superstar

What's Working Now

Play Episode Listen Later Nov 6, 2024 83:18


Jim Steele, President, Global Strategic Customers & PartnersJim has over 40 years as an accomplished business leader with a strong track record of success in building and leading global sales teams.Jim served as Salesforce's President of Worldwide Sales and Chief Customer Officer for over 12 years, from 2002 through 2014 where he led the growth of the company from $22 million to more than $5 billion in revenue. Jim rejoined Salesforce in 2020 as President of Global Strategic Sales with his primary focus to bring the full power of Salesforce to its largest and most strategic customers. Most recently, Jim has also assumed responsibility for Salesforce's Alliances & Channels organization, the Emerging Business operating unit, and Private Equity practice.Previously Jim served as Chief Revenue Officer and President of Yext, President and Chief Revenue Officer of InsideSales.com and President of Worldwide Sales at Ariba.Jim started his career at IBM where he spent over 22 years in executive leadership and senior sales roles including VP and GM of Sales in Asia, based in Tokyo.Jim holds a B.S. in Civil Engineering from Bucknell University. He lives with his wife Amy and children on a ranch near Park City, Utah.Key Takeaways - Effective leadership involves actively listening to team members and customers. Jim emphasizes the principle of "Listen, Validate, Inspire" - Successful leaders, like Marc Benioff, embrace proactive change rather than waiting for crises to force change.- Building strong relationships and knowing team members' names can significantly impact workplace culture and morale. - Jim emphasizes the importance of having a "beginner's mind," which involves staying open to new ideas and continuously learning throughout one's career. - A positive and open mindset is crucial for leadership success. Leaders should focus on being engaged, confident, and passionate about their work, as this enthusiasm can inspire their teams and create a more dynamic and motivated workplace.Join The “Now” Newsletter: https://now.katierichardson.com/newsletterAbout Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.Connect with Katie:Website: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbrNewsletter: https://now.katierichardson.com/newsletter

Lenny's Podcast: Product | Growth | Career
Lessons in product leadership and AI strategy from Glean, Google, Amazon, and Slack | Tamar Yehoshua (Product at Glean, ex-Google and Slack)

Lenny's Podcast: Product | Growth | Career

Play Episode Listen Later Sep 26, 2024 77:24


Tamar Yehoshua is the president of product and technology at Glean. Prior to joining Glean, Tamar was chief product officer at Slack, where she led product, design, and research as the company scaled, including a 10x increase in revenue, its public listing, and an acquisition by Salesforce. She also led product and engineering teams at Google, working on search, identity, and privacy, and at A9.com, an Amazon company. Tamar has served on the board of directors for RetailMeNot, ServiceNow, Snyk, and Yext. In our conversation, we discuss:• Why you don't need to be a well-run company to win• The impact of AI on product management and the future of work• How to build strong cross-functional relationships, especially with engineers• Lessons learned from working with leaders like Jeff Bezos and Stewart Butterfield• Strategies for staying ahead in a rapidly evolving tech landscape• Much more—Brought to you by:• Explo—Embed customer-facing analytics in your product• Sprig⁠⁠—Build products for people, not data points• Sidebar—Accelerate your career by surrounding yourself with extraordinary peers—Find the transcript and show notes at: https://www.lennysnewsletter.com/p/you-dont-need-to-be-a-well-run-company-to-win-tamar-yehoshua—Where to find Tamar Yehoshua:• X: https://x.com/TYehoshua• LinkedIn: https://www.linkedin.com/in/tamar-yehoshua-886217/• Newsletter: https://tamaryehoshua.substack.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Tamar's background(02:09) Key advice for career success(06:54) Understanding people and motivations(09:33) The importance of impact(11:20) Navigating company chaos(18:40) Career planning: a different perspective(26:22) Lessons from industry leaders(37:59) Building stronger cross-functional relationships(42:00) Streamlining OKR reviews with async methods(45:26) Why you shouldn't worry so much about making users unhappy(47:50) The power of listening in leadership(52:34) How to leverage AI so you don't fall behind(01:06:39) Closing thoughts and lightning round—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

World of DaaS
Yext CEO Michael Walrath - Software Consolidation and Convergence

World of DaaS

Play Episode Listen Later Sep 17, 2024 50:25


Michael Walrath is the chairman and CEO of Yext, a publicly traded digital presence platform. Prior to Yext, Michael cofounded Right Media, the first at-scale digital ad exchange, which was acquired by Yahoo in 2007. In this episode, Michael and Auren discuss: Software vendor consolidationChanging attitudes around growth vs profitability New dynamics of VC fundingRunning board meetings as a CEOLooking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.  You can find Auren Hoffman on X at @auren and Michael Walrath on LinkedIn.Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

After Earnings
Yext: The Inner Workings of the Internet, AI's Impact on Search, & Hype Cycles with CEO Mike Walrath

After Earnings

Play Episode Listen Later Sep 16, 2024 28:55


In this episode of After Earnings, Katie talks with Mike Walrath, CEO of Yext, about digital presence management. Mike explains how Yext helps companies keep their online info accurate, which is key for revenue and customer satisfaction. They discuss challenges from AI and the need for reliable data, plus Yext's recent acquisition of Hearsay and AI's growing role in business. 00:00 START  01:28 The Importance of Accurate Digital Data 03:30 AI's Impact on Search and Data Accuracy 06:56 Klarna's Bold Move and SaaS Industry Insights 09:05 Balancing Innovation and Customer Needs 11:01 Yext's Recent Earnings and Future Focus 17:30 The Evolution of Digital Advertising 21:34 Reflections on Education and Career Paths $YEXT After Earnings is brought to you by Stakeholder Labs and Morning Brew. For more go to https://www.afterearnings.com Follow Us X: https://twitter.com/AfterEarnings   TikTok: https://www.tiktok.com/@AfterEarnings   Instagram: https://www.instagram.com/afterearnings_ /  Reach Out Email: afterearnings@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Leadership Beyond Borders
Unveiling AI's Trust Revolution

Leadership Beyond Borders

Play Episode Listen Later Sep 10, 2024 60:00


In this VoiceAmerica episode, we explore AI's trust issues with Christian J. Ward, Chief Data Officer of Yext. We discuss how companies like OpenAI, Claude, and Google focus on building trust through a two-panel design that provides citations for AI-generated content. This trend harkens back to SEO practices, highlighting the renewed importance of citations. Ward notes that some businesses are even reporting new leads from AI interactions. OpenAI's SearchGPT and Google's Gemini are leading this field, but we anticipate an explosion of open-source models accessing real-time data. The episode emphasizes the distinction between subjective and objective questions, with AI showing promise in handling objective queries that help with daily tasks and decision-making. Ward explains how humans alternate between subjectivity and objectivity throughout their day, stating that subjective is what you want, objective is what you need. This exploration aims to give listeners insight into AI's capabilities and potential impact on our everyday lives.

Leadership Beyond Borders
Unveiling AI's Trust Revolution

Leadership Beyond Borders

Play Episode Listen Later Sep 10, 2024 60:00


In this VoiceAmerica episode, we explore AI's trust issues with Christian J. Ward, Chief Data Officer of Yext. We discuss how companies like OpenAI, Claude, and Google focus on building trust through a two-panel design that provides citations for AI-generated content. This trend harkens back to SEO practices, highlighting the renewed importance of citations. Ward notes that some businesses are even reporting new leads from AI interactions. OpenAI's SearchGPT and Google's Gemini are leading this field, but we anticipate an explosion of open-source models accessing real-time data. The episode emphasizes the distinction between subjective and objective questions, with AI showing promise in handling objective queries that help with daily tasks and decision-making. Ward explains how humans alternate between subjectivity and objectivity throughout their day, stating that subjective is what you want, objective is what you need. This exploration aims to give listeners insight into AI's capabilities and potential impact on our everyday lives.

The Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 757: 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman

The Official SaaStr Podcast: SaaS | Founders | Investors

Play Episode Listen Later Aug 31, 2024 32:58


SaaStr 757: 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman Dive into a unique and tactical journey with Howard Lerman, Founder at Roam, sharing unconventional yet effective strategies drawn from personal experiences and notable figures like John Lennon. Learn the importance of mastering storytelling, the art of live demos, the controversial take on one-on-one meetings, and the benefits of Sunday night executive meetings. Discover how leveraging your cap table for strategic advisors can accelerate your business and understand the significance of maintaining product market fit. Embrace the philosophy of doing things your way and making your company an extension of your vision. This episode is packed with practical advice for startup founders looking to navigate the complexities of building and scaling their companies. Howard's 10 cheat codes: Memorize Your Lines: Master storytelling by memorizing your company's story. The Live Demo: Take the risk with live demos. 1:1 Meetings Are Terrible: Avoid scheduled one-on-one meetings. Sunday Night Meetings: Start your week with Sunday night exec meetings. Advisor-Led Growth: Use stock options to bring on influential advisors. 5-Minute Meetings: Hold short, effective meetings. Meet with Customers: Meeting customers lifts spirits. Board Chair: Have a powerful chairperson. Do Not Delegate: Retain control over critical functions like product-market fit. Have Fun: Make your company your creative canvas.

Karen Rands - Compassionate Capitalist Investor Podcast
From Customer Discovery to Brand Loyalty: Taylor Frame's Guide to Marketing Funnels

Karen Rands - Compassionate Capitalist Investor Podcast

Play Episode Listen Later Jul 2, 2024 47:15


Welcome to another episode of The Compassionate Capitalist Show #podcast, where we dive deep into the best practices for creating wealth as a business owner, and using that to discern investing in the companies with the best odds of achieving success to exit.   Today, Host Karen Rands digs into the mechanics of marketing funnels and strategic forecasting with her guest, Taylor Frame from Focus Funnels. Karen and Taylor explore the essential journey a customer undertakes from discovery to purchase and beyond. They also touch upon the importance of adapting strategies to meet the differing needs of digital and brick-and-mortar businesses. Karen and Taylor expand the conversation to talk about the Capital Funnel and how the customer engagement and conversion process in your typical sales funnel is similar to the capital funnel for attracting and converting investors -- It is Karen's Kugarand Theory of Private Capital.  Key TakeAways:  1. **Understanding Sales Funnels:**defines what a marketing funnel is and the significance of different stages: discovery, education, and conversion.  2. **The Importance of Strategic Targeting:** covers how businesses can effectively use digital targeting to curate audiences and engage them at various stages of the marketing funnel. 3. **Digital Crumbs and Customer Behavior:**how digital interactions like purchases and searches can lead to targeted advertising, touching on privacy concerns and the effectiveness of these methods. 4. **Raising Capital with Emotional Intelligence:** insights on raising capital, emphasizing understanding the emotional and financial motivations of potential investors as well as the process and preparation needed when engaging in financial conversations. Taylor Frame began his career in digital marketing working with e-commerce giants Crew and Rei, leveraging Adobe tools to boost online sales. Recognizing the untapped potential in providing similar technologies to smaller e-commerce brands who couldn't afford such advanced tools, Taylor transitioned to Yext. Here, they expanded their skill set into local marketing while continuing to focus on e-commerce strategies like pay-per-click ads and marketing funnels. Inspired by these experiences, Taylor founded Focus Funnels, a company dedicated to delivering effective digital marketing and funnel strategies tailored for emerging e-commerce entities. With a solid background in navigating both large-scale and boutique e-commerce landscapes, Taylor Frame stands out as a dynamic force in digital marketing, committed to empowering businesses with the tools they need to succeed online. Learn more about Taylor Frame and his work at Focus Funnels by visiting http://focusfunnels.com. This episode is packed with insights on nurturing customer leads, optimizing marketing strategies, and the crucial role of understanding customer motivations.  This is also a critical aspect of building the capital funnel - understanding investor motivations.   Whether you're looking to refine your digital marketing tactics or seeking guidance on capital raising, this episode provides invaluable advice backed by Taylor's extensive experience and deep understanding of e-commerce growth strategies. Listen as Karen and Taylor unravel the intricacies of targeting the right customers (or investors) and creating effective funnels for business growth and profitability. Karen Rands is the dynamic host of "The Compassionate Capitalist Show," a podcast dedicated to teaching her audience how to create wealth by building successful, profitable, scalable, exitable businesses, or investing in those businesses as a wealth creation asset class that is superior to real estate and stock market, but often maligned and misunderstood. Karen is the leader of the Compassionate Capitalist Movement and Lead instructor for her Compassionate Capitalist Wealth Maximizing System with it recently released digital on demand course:  Intro to Angel & Crowdfund Investing.  Check it out at http://dothedeal.org    Karen is a sought after advisor for entrepreneurs seeking to raise capital, and realize time is as valuable as money to get started right or stop doing what isn't working.  Investors and Angel groups hire Karen's firm to assist in due diligence and syndication.  More info at http://kugarand.com Please like and share this podcast if you find it of value.  TIME STAMP OF CONTENT 00:00 Essential advice for direct-to-consumer business growth. 03:14 100 brands find success sans venture capital. 07:23 Creating marketing funnels requires expertise and adaptability. 11:12 Discovering brand, educating self, identifying desired dress. 15:06 Identify, target, and persuade customers effectively. 19:14 Tracking digital activities to move potential buyers. 21:03 Addressing concerns in the middle of funnel. 25:20 Entrepreneurs underestimate potential reach for raising capital. 28:52 Identifying numbers in sales process, don't give up. 32:38 ROI measures ad spending's return through sales. 34:51 Forecasting sales and revenue for entrepreneurial startups. 39:06 Experience with clients, diverse marketing strategies. 42:50 Personal data used for targeted advertising, surveillance. 46:09 Encouraging clicks and collaboration in digital marketing. 47:08 Grateful for your help, Karen. Pleasure! #marketing_funnel #customer_journey #lifetime_value #digital_targeting #acquisition_funnels #marketing_channels, #e-commerce #growth_strategies, #digital_marketing #sales_funnels #KPI #raising_capital #Capital_funnel 

It's No Fluke
E79 Tania Rahman: Building a brand voice

It's No Fluke

Play Episode Listen Later Jun 25, 2024 43:58


Tania Rahman is the Social Media Director at Fast Company, where she oversees the intersection of social strategy and business. She has worked across B2B, advertising, and editorial industries, and previously led social at Yext and IBM Watson. She is also the Director of Communications and a board member at the South Asian Journalists Association (SAJA). Outside of her career, Tania is committed to building community and empowering underprivileged groups. She actively works with nonprofits like iMentor, Bengali Mental Health Movement, and advocates for social justice and mental health. In her free time, she loves to read, run, write, rave, and sleep.

Optimize
Stephan Cizmar on Standing Up Outbound Sales Motions, Messaging, and Success

Optimize

Play Episode Listen Later Jun 19, 2024 53:45


Join Nate Matherson as he sits down with Stephan Cizmar for the fifty-fifth episode of the Optimize podcast. Stephan is a co-founder and partner at ER Ventures, an operator-led venture fund. He is also an operating partner at Blackhorn Ventures and was previously the co-founder and chief strategy officer of LANG. In our episode today, Nate and Stephan delve into the intricacies of outbound sales strategies, focusing on the importance of personalized touches and the timing for initiating an outbound sales motion. Stephan shares his unique journey from management consulting to becoming an accidental investor and offers insights on building and measuring successful outbound sales teams. Stephan also discusses the critical aspects of outbound sales, including crafting effective sequences, targeting the right personas, and leveraging tools to enhance deliverability and engagement. Listen to hear why he emphasizes understanding the ICP (Ideal Customer Profile) and iterating on messaging to cut through the noise in crowded markets. In this week's deep dive, Stephan shares valuable lessons on standing up outbound sales motions, building an outbound team, and how early-stage companies can measure success. He gets tactical, offering case studies and examples of what works and what doesn't in the realm of outbound sales. Rounding out the episode, Stephan and Nate cover topics like the role of AI in outbound sales, the importance of social proof, and best practices for hiring and ramping up BDRs. Closing the episode is our popular lightning round of questions!Learn More About Stephan Cizmar:Stephan is a serial entrepreneur and operator with experience scaling B2B software companies from zero to IPO.Prior to co-founding Lorimer Ventures, Stephan co-founded and scaled Lang.ai, a no-code ML company for customer support, through it's Series A. Before Lang.ai, Stephan was Vice President of Product Strategy at Unqork as well as the Head of Corporate Strategy at Yext, a company that he helped take public (NYSE: YEXT). In addition to being a General Partner at Lorimer, Stephan is an Operating Partner with Blackhorn Ventures, a multi-stage Industry 4.0 firm.
Stephan holds dual degrees in Economics and Science, Technology, and Society from Colby College and lives in Brooklyn.LinkedIn: https://www.linkedin.com/in/stephancizmar/

Go To Market Grit
#195 CEO Salesforce AI, Clara Shih: Above the Clouds

Go To Market Grit

Play Episode Listen Later Jun 17, 2024 45:02


Guest: Clara Shih, CEO of Salesforce AIIn 2020, Clara Shih quit Hearsay, the company she founded and ran for 11 years; in hindsight, she says “I probably should have quit a little bit sooner.” But at the time, she cared a lot — too much — about what everyone else thought. “There's a lot of guilt around leaving initially and feeling bad for feeling bad,” Clara says. But her worries subsided when her replacement and former COO, Mike Boese, guided the company with “class and grace” to an exit: A $125 million+ acquisition just this week by Yext.In this episode, Clara meets Joubin on the top level of Salesforce Tower to discuss Sarah Friar, AI “frenemies,” practice and discipline, quantifying hard work, burnout, turning off, Intercom, elite operators, “Serviceforce,” ChatGPT, hiring for hunger, kids and achivement, Thomas “TK” Kurian, Slack, David Schmeier, Juan Perez, Nvidia GPUs, Silvio Savarese and Frontier AI, Starbucks, and Sheryl Sandberg.Chapters:(01:04) - Apple's OpenAI partnership (03:18) - Organizing your life (04:45) - Working smarter (07:49) - Hindsight (08:58) - Hearsay's acquisition by Yext (11:23) - What everyone else thinks (14:25) - Productive worry (17:27) - Coming (back) to Salesforce (20:47) - Paranoia and immigrant hustle (25:42) - Quitting (26:39) - Meetings and infusing AI (29:38) - Internal time savings (31:48) - The Matthew McConaughey ads (33:48) - Different horizons (37:35) - France and sovereign AI (38:46) - How Clara uses AI to keep up (40:33) - Dis-intermediating Netflix (41:27) - Who Salesforce AI is hiring (42:05) - Advice from Howard Schultz and Marc Benioff Links:Connect with ClaraTwitterLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

FactSet U.S. Daily Market Preview
Financial Market Preview - Tuesday 11-Jun

FactSet U.S. Daily Market Preview

Play Episode Listen Later Jun 11, 2024 3:48


US futures are pointing to a slightly lower open today. European equity markets have opened with small gains, following mixed levels in Asian markets. After digesting fallout from European parliamentary elections, which had no meaningful spillover into US markets, attention now shifting to Wednesday's US CPI data and FOMC meeting. Consensus forecasts have indicated some division over dot plot, with one or two cuts on horizon. Companies Mentioned: Apple, DXC Technology, Apollo Global, Kyndryl Holdings, Yext

MarTech Podcast // Marketing + Technology = Business Growth
How AI-driven Personalization Cnurture Consumer Trust

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later May 28, 2024 23:22


EVP and Chief Data Officer at Yext, Christian Ward,delves into The AI-driven advertising opportunity. Today, Christian e artificial intelligence enhancing customer insights and targeting capabilities?Connect With: Christian Ward: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
How AI-driven Personalization Can Nurture Consumer Trust

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later May 28, 2024 23:22


EVP and Chief Data Officer at Yext, Christian Ward,delves into The AI-driven advertising opportunity. Today, Christian e artificial intelligence enhancing customer insights and targeting capabilities?Connect With: Christian Ward: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
Why Prioritizing Zero-Party Data Will Be Integral To Marketing

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later May 27, 2024 24:32


EVP and Chief Data Officer at Yext, Christian Ward,delves into Why prioritizing zero-party data will be integral to marketing. Marketers and consumers have become more prompt driven, thus necessitating zero party data. Today, Christian discusses the integral nature of zero party data to the future of marketing, as well as the importance of paying attention to the cookie world Connect With: Christian Ward: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Why Prioritizing Zero-Party Data Will Be Integral To Marketing

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later May 27, 2024 24:32


EVP and Chief Data Officer at Yext, Christian Ward,delves into Why prioritizing zero-party data will be integral to marketing. Marketers and consumers have become more prompt driven, thus necessitating zero party data. Today, Christian discusses the integral nature of zero party data to the future of marketing, as well as the importance of paying attention to the cookie world Connect With: Christian Ward: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

World Class
Building a Multi Billion Public Company from scratch | How to 10x Your Productivity - Howard Lerman

World Class

Play Episode Listen Later Apr 25, 2024 74:20


Howard Lerman is a visionary entrepreneur and pioneer. He is the Founder & CEO of Yext, a data technology company he took public in 2017 that reached more than $3B in Market Cap at its peak. Howard ran Yext as a Public CEO for 22 quarters, before returning back to his roots as startup founder. After experimenting with a number of ideas, Howard stumbled upon his next big venture. With a rampant increase in remote work and distributed workforces, Howard saw an opportunity to create the office of the future – a cloud based virtual office with the power to transform company culture and productivity. Today, we're diving into his mindset, strategies and tactics on how to be a high performing entrepreneur and create legendary companies.

The Astonishing Healthcare Podcast
AH014 - The Rise of Conversational AI: Healthcare Search & Patient Journeys Will Never Be the Same

The Astonishing Healthcare Podcast

Play Episode Listen Later Apr 19, 2024 31:20


The astonishing potential of artificial intelligence (AI) for personal and professional use, and in healthcare in particular, is what we explore in this episode of Astonishing Healthcare with Christian Ward, Chief Data Officer at Yext, and Carrie Liken, Head of Yext's Healthcare Industry Practice. They discuss the trends they see in search that reflect changing behavior and ultimately influence how people will find information online. Health systems and other healthcare providers must structure their data on the backend and get things lined up properly to ensure accurate search results in a GEO world. The conversation delves into how to ground AI and prevent the 'hallucination' of information, as well as creative ways to use AI as its capabilities expand to include more senses! Christian and Carrie emphasize the need for organizations to embrace AI and employ a collaborative adoption strategy now rather than taking a wait-and-see approach. They also describe the impact of AI on healthcare journeys and how patients can be directed to the most appropriate resources, thereby reducing waste in the system. For more information and to get in touch with Christian and Carrie: Yext Summit replay(s) Christian Ward on LinkedIn Carrie Liken on LinkedIn Please visit Capital Rx Insights for additional content, including this episode's transcript!

The Moneywise Guys
4/11/24 Millennials Now Largest Group of Homebuyers & More with Allyn Medeiros

The Moneywise Guys

Play Episode Listen Later Apr 11, 2024 47:45


The Moneywise Radio Show and Podcast Thursday, April 11th  BE MONEYWISE. Moneywise Wealth Management I "The Moneywise Guys" podcast call: 661-847-1000 text in anytime: 661-396-1000 website: www.MoneywiseGuys.com facebook: Moneywise_Wealth_Management instagram: MoneywiseWealthManagement Guest: Allyn Medeiros, Retail Branch Manager at Sierra Pacific Mortgage website: https://lo.sierrapacificmortgage.com/allyn-medeiros?utm_source=GMB&utm_medium=Yext phone: (661) 496-9311 email: allyn.medeiros@spmc.com  

Leadership Beyond Borders
Empowering Marketers: Navigating the AI Revolution

Leadership Beyond Borders

Play Episode Listen Later Apr 9, 2024 60:00


In this podcast, knowledge and innovation unite to inspire and empower marketers worldwide. Today, we have an exciting episode featuring an insightful discussion about the impact of AI on marketing. Our esteemed guest reminds us that while the short-term effects of technology may be overestimated, the long-term changes can be underestimated. Today, we explore AI and the latest developments in this rapidly changing field. We aim to equip marketers with actionable strategies to navigate the upcoming AI revolution while leveraging the current tools available to us.

touch point podcast
TP367 - It's the End of Search as We Know It (and I Feel Fine)

touch point podcast

Play Episode Listen Later Jan 24, 2024 66:42


Over the years, healthcare marketers have seen the way search engines have changed - and how those changes have impacted SEO efforts. But much like everything else, search is dramatically being transformed by the advent of Generative AI. In this episode, hosts Chris Boyer and Reed Smith discuss some of the recent Google changes to the SEO algorithms, the knowledge graph and how user intent is changing. Then, industry-expert Carrie Liken from Yext joins to discuss how SGE - search generated experiences - will upend digital healthcare marketing as we know it.   Mentions from the Show: Carrie Liken on LinkedIn Yext.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The Agile World with Greg Kihlstrom
#473: Meaningful customer dialogue with Christian Ward, Chief Data Officer, Yext

The Agile World with Greg Kihlstrom

Play Episode Listen Later Jan 19, 2024 35:50


Many brand customer journeys start with a search that results in a list of irrelevant answers or products, ultimately leading to lost prospects. Instead a true dialogue between brands and customers — which starts with the brand asking basic questions instead of immediately sharing wrong answers — is key to personalization for marketers. Today we're going to talk about how brands can create meaningful dialogues with their customers which benefits all parties. To help me discuss this topic, I'd like to welcome Christian Ward, Chief Data Officer, EVP at Yext. Resources PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! RainFocus INSIGHT: Experience inspiring keynotes, role-specific breakout sessions, and hands-on workshops — all dedicated to showing the latest best practices and technologies to amplify the impact of your events. Register today at rainfocusinsight.com and use the code AGILEBRAND for $100 off your registration fee. Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Leadership Beyond Borders
Encore: "AI's Rapid Revolution: Transforming the customer conversation

Leadership Beyond Borders

Play Episode Listen Later Jan 2, 2024 60:00


AI is advancing at an astonishing speed! The rate of development is truly remarkable, with breakthroughs and innovations happening every day. From machine learning to natural language processing, AI technologies rapidly evolve and transform our lives and work. It revolutionizes how businesses connect with customers, enabling personalized experiences and data-driven decision-making. With AI algorithms analyzing vast amounts of consumer data, marketers can tailor their offerings to individual preferences, ensuring maximum relevance and engagement. In this episode, we speak with Christian J. Ward, a data and AI expert, about this rapidly evolving technology and how we can use it in targeted areas.

Leadership Beyond Borders
Encore "AI's Rapid Revolution: Transforming the customer conversation

Leadership Beyond Borders

Play Episode Listen Later Jan 2, 2024 60:00


AI is advancing at an astonishing speed! The rate of development is truly remarkable, with breakthroughs and innovations happening every day. From machine learning to natural language processing, AI technologies rapidly evolve and transform our lives and work. It revolutionizes how businesses connect with customers, enabling personalized experiences and data-driven decision-making. With AI algorithms analyzing vast amounts of consumer data, marketers can tailor their offerings to individual preferences, ensuring maximum relevance and engagement. In this episode, we speak with Christian J. Ward, a data and AI expert, about this rapidly evolving technology and how we can use it in targeted areas.

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
20Sales: How to Close Sales When Selling to CFOs, How to Guarantee You Win Every Renewal, Core Questions All CFOs Ask Today When Buying, Why Revenue Operations is the Most Important Role in a Company with Steve Goldberg, CRO @ Salesloft

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

Play Episode Listen Later Dec 13, 2023 49:50


Steve Goldberg is the Chief Revenue Officer at Salesloft, the sales engagement platform that was acquired by Vista in 2022 for $2.3BN. Prior to Salesloft, Steve was Group Vice President of Enterprise at Yext and before that was a Senior VP @ InsideSales.com. In Today's Episode with Steve Goldberg: 1. Becoming a Sales Leader: When did Steve first fall in love with sales? Why does Steve believe sales is more psychology than anything else? What can sales reps do to master the psychology of their prospects? What does Steve know now about sales that he wishes he had known in the beginning? 2. How to Close Prospects Faster Than Ever: How does Steve build relationships with prospects very fast? What questions does he ask? How does Steve know if he is really speaking to a buyer? What are the signals? How does Steve advise sales reps on getting multiple relationships within an account to prevent the potential of losing your champion? How does Steve feel about discounting? When is the right time to do it? 3. How To Do The Best Deal Reviews: What makes good vs great deal reviews? Who is invited? Who is not? Who sets the agenda? Who is responsible for what? How do deal reviews change throughout the quarter and throughout the year? Is a deal slipping into the next quarter an acceptable excuse for a sales rep to give? 4. How to Ensure Renewals in a World When They are Not Guaranteed: Have all budgets centralized back to the control of the CFO? Are people right to say that no CFOs are buying new technology today? What is the best way to show to customers the value you provide? Why does Steve believe revenue operations is the most valuable role within an org?

The Pomp Podcast
#1253 Howard Lerman | Serial Entrepreneur Shares Cheat Codes For Startups

The Pomp Podcast

Play Episode Listen Later Oct 4, 2023 50:00


Howard Lerman is the co-founder & CEO of Roam. Howard previous built Yext, and took it public at a multi-billion dollar valuation. This conversation was recorded at the BUILD Summit in New York. In this conversation, we talk about tips, tricks, & hacks of a second time founder, 5-minute meetings, how Howard constructs the board, calendar zero, and many other insights. ======================= Trust and Will has simplified the process of creating and managing your will or trust online. They leverage a data-driven, design-first approach and amazing customer support to help you protect your legacy from the comfort of your home starting at just $159. Sign up today for 10% off using ⁠⁠⁠⁠⁠⁠https://trustandwill.com/pomp⁠⁠⁠⁠⁠ ======================= Get Better Crypto Data: Do you want faster, easier crypto data? Sign up for Velo Data, a new product that we have been working on to solve this problem: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠velowaitlist.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ======================= Pomp writes a daily letter to over 250,000+ investors about business, technology, and finance. He breaks down complex topics into easy-to-understand language while sharing opinions on various aspects of each industry. You can subscribe at https://pomp.substack.com/