Podcast appearances and mentions of keith alper

How do you turn an employee who likes working for you into an employee who loves working for you? Keith Alper, Chairman & CEO at Nitrous Effect/Agencies, sets out to answer that question in this episode. Tune in as he and Lisa discuss the million-dollar word that fosters loyalty and catalyzes success. You will find that fostering a culture of surprise and delight simply requires thought, creativity, and intentionality.Guest Links:Keith's LinkedInKeithAlper.comNitrousEffect.comFrom Like to Love: Inspiring Emotional Commitment from Employees and Customers  by Keith AlperCredits: Lisa Nichols, Host; Scott Crosby, Executive Producer; Daniel Williams, Recording Engineer; Jenny Heal, Guest Coordinator; Morgan Cochran, Marketing Support

When we stop preening and performing, that’s when we open ourselves up to our people and the community around us and embrace the fact that a good leader is one who recognizes it’s not about them. If you’re still wondering what love has to do with leadership, this episode is for you.Keith Alper is the CEO and co-founder of CPG Agency and author of From Like to Love: Inspiring Emotional Commitment from Employees and Customers. With over 30 years of expertise in marketing, branding, business strategy, and event production, Keith has produced events, video/film, broadcast, and major entertainment projects across the world. His uniquely strategic, creative leadership helps steer the agency while leaving room for his love of producing large-scale projects. An active member of the entrepreneurial community, he serves as a high-level strategist, innovator, board member, and consultant for many Fortune 500 companies, CEOs, and executives, as well as large non-profits.In this episode, Keith and I talk about how he’s been able to do what he loves his whole life, meeting his business partner while working at Six Flags as a teenager, how he brings authenticity and a focus on engagement to all his businesses, what loss has taught him about love, why great leaders are those that understand it’s not about them, your five basic needs as a leader, and so much more! Key Topics:Keith’s early dreams of a career in show business (2:55)The single toughest experience of Keith’s life (3:45)How Keith met his business partner of over 35 years (4:54)Why coaching young people is Keith’s favorite aspect of his business (6:09)Being ahead of his time with Geniecast (6:45)How Julian Assange lit the spark for Geniecast (7:50)Don't build the pipeline, build great content (9:34)Using Geniecast to combat Zoom fatigue (10:36)The messages I’ve been getting about creating video content (12:07)Key elements of good content (13:53)How engagement is driving how we communicate (14:45)The need to genuinely connect with yourself first (15:59)Working on your mind, body, and soul as a daily practice (18:55)Why great leaders are those that understand it’s not about them (20:26)How Southwest Airlines embodies love at every level of their company (21:15)The exponential value of hiring people who love their job (23:09)Why I use the voice dialogue model for self-development (23:56)Being the kind of leader who genuinely loves their people (25:15)Recognizing that you can’t save every employee (26:47)Why doing good for your community is a power driver for your company (28:05)Leadership lessons from the CEO of Carnival, Arnold Donald (30:23)The obstacle you create when you’re focused on performing (33:13)When I started waking up to what love means (34:30)Why it’s important to take a day off to escape (36:45)Keith’s evolution as a leader (38:14)Why diversity and inclusion are vital for all companies (41:13)What we can learn from Ken Frazier, CEO of Merck, and Randall Tucker, Chief Inclusion Officer at Mastercard (42:44)The five basic needs for every leader (46:25)Why I’m talking to you (47:11)The advice Keith would give to his 25-year-old self (50:31)And much more! Mentioned in this Episode:GeniecastCPG AgencyYoung Presidents’ Organization (YPO)Keith Alper’s Book | From Like to Love: Inspiring Emotional Commitment from Employees and CustomersSheer Clarity | Why Leaders Must Move from Push to Pull Leadership with Toby LaVigneDan Sullivan | Strategic CoachThe Executive Leadership Council THANKS FOR LISTENING!Be sure to subscribe on Apple Podcasts, Google Podcasts, Spotify, or wherever you get your podcasts.  And feel free to drop us a line at kevin@sheerclarity.com. Follow Sheer Clarity on LinkedIn, Twitter, and Facebook! 

Geniecast - Curated Marketplace of Experts & Speakers Geniecast is transforming the way the world connects people, ideas and inspiration. We are curators, producers and distributors of the world's largest online marketplace of thought leaders, athletes, speakers, celebrities, facilitators and more — all available via two-way, live video broadcast. KEITH ALPER, FOUNDER AND CEO With more than 30 years of experience, Keith is a serial entrepreneur and champion for free enterprise, innovation and entrepreneurial leadership. He founded several St. Louis-based businesses and organizations, including Nitrous Effect, Eventiv, UPBrand Collaborative, Vidzu.tv and Creative Producers Group. He is also the founder of the St. Louis Young Entrepreneurs’ Organization and serves on several boards across the area. He brings extensive marketing, branding, business strategy and event production experience to Geniecast, and has produced special events, meetings, video/film, broadcast and major entertainhttps://geniecast.com/program/digital-public-relations-demand-generation-strategies-that-create-visibility-and-credibility-quickly/

Most companies know that winning customers is key but many don’t realize that loyalty starts from the inside with their employees. In order to build a brand that truly motivates, you must take ... The post From Like to Love: Keith Alper appeared first on Author Hour.

Shep Hyken sits down with Keith Alper to talk about his new book, From Like to Love. They discuss how to create a loving employee culture, the five basic needs of employees, and what millennials want in the workplace.  Top Takeaways: Keith says that employees have five basic needs. Successful organizations with great employee engagement and culture share a lot of these five basic needs.As an employer, you genuinely care about me.I trust you and you trust me.You listen to me.You appreciate me for who I am and you tell me so.We share a meaningful purpose.Meeting your employees’ basic needs and creating a loving employee culture is a 24/7 commitment from the top all the way down through the organization.Millennials are collaborative and think in groups and tribes. Being able to view their peers in the workplace as a family is important and will move them from like to love.Since people spend most of their time at work, it’s not all about the money. They also care about sharing a meaningful purpose and making the world a better place.Ask your employees what they love and what they don’t love. Two of Keith’s employees at CPG (Keith’s company) said the maternity policy was outdated. Because of their great culture, they were comfortable enough to voice their concerns and a change was made in less than 48 hours.When someone comes to CPG’s office in St. Louis, Missouri, Keith wants them to be in love with what they experience on their visit. CPG puts their names up in lights, music plays, and there’s great food and gifts. Keith wants their clients to love CPG because they love them. About: Keith Alper is the CEO of CPG Agency, which specializes in corporate and employee engagement. Keith has over 30 years of expertise in marketing, communications, event production, entertainment, and strategic leadership. His book From Like To Love draws on real-life examples to present his proven process for turning any organization from appreciated to adored. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

When we find a great new restaurant, see a great new movie, or upgrade to a great new piece of tech, we tell everyone we know, “I really love this, you gotta check it out!” Smart companies are learning how to cultivate that same kind of reaction in their workplaces. Employees who love where they work promote your business to their social and professional circles, stick with their companies longer, and go above and beyond because they feel like they’re part of making something BIG happen. On today’s show, Keith Alper discusses the importance of culture and employee engagement, and how to inspire your team to go from liking your company to loving it. Keith also shares some key insights from his long entrepreneurial career, including how he managed to maintain a very effective business partnership for more than three decades.