Podcast appearances and mentions of kelly manderfield

Data is a significant component to current approaches to marketing. Use it right and you stand to win. Use it wrong or ignore it, and you're falling behind the competition. Kelly Manderfield provides three tips on how to use data for messaging, branding and hiring. 

Bill and Mike have all the info you need to know for this Tuesday! Gregg Stebben joined Bill to talk about block chain technology and what it means to Cleveland, Terry Pluto checked in to talk about the latest with the Indians and Browns, and Candyce Traci from the Cleveland Oktoberfest is in to preview what you can expect and see this weekend! Plus, Jay Ratliff with the latest airline news, Kelly Manderfield from the Cleveland Metroparks Zoo talking the Asian Lantern Festival, Agent Derek Meisiter talking about how to build your own home security, and Jim Rosenhaus calls in to talk some Indians baseball.

Kelly Manderfield & Maddie Finn stopped by to give us the details on Taste On The Lake. Matt Granite talks about the best time of day to shop online. Lake County YMCA talks about the 2018 Dream House. Tom Papa talks about his book "Your Dad Stole My Rake

Kelly Manderfield talks about the Cleveland Metroparks' "Explore Your Parks" program, the hilarious Dan Grueter is appearing all weekend at Hilarities, Matt Granite has an amazing price deal on a television wall mount, Knuckleheads in the News, and haven't heard of Brett Tutor? You will--he's the newest carpenter on the "Trading Spaces" reboot

Kelly Manderfield is the Chief Marketing Officer for Cleveland Metroparks and leads all marketing initiatives across its 18 park reservations, eight golf courses, dining, retail, and a nationally acclaimed zoo. Manderfield is a critical member of the team that earned Cleveland Metroparks Best in Nation Gold Medal Award for excellence in Park and Recreation Management. Under her leadership, Cleveland Metroparks has developed and executed several transformative brand campaigns, including Cleveland Metroparks Come Out and Play and 100 Year centennial campaigns as well as the rebrand of Cleveland Metroparks Zoo bringing wildlife conservation to the forefront. As CMO, Manderfield has created a culture of strategic data-driven decision making to support the agency’s goals and initiatives as well as drive revenue. She manages overall marketing from end-to-end, including: communications, advertising, research, special events, event rentals, corporate partnerships, retail and visual communications. Manderfield has developed and fostered strong, mutually beneficial hometown partnerships, including KeyBanks revival of ZooKeys and sponsorship of the Centennial Fireworks Celebration that attracted more than 30,000 people to Edgewater Beach. Additionally, she helped secure Cuyahoga Community Colleges sponsorship and involvement with the popular Edgewater LIVE concert series. Prior to her joining Cleveland Metroparks, Manderfield was most recently Vice President, Senior Marketing and Strategist at KeyCorp where she oversaw national marketing programs, advertising and public relations campaigns. Manderfield received a Masters of Applied Communication Theory and Methodology from Cleveland State University and a Bachelor of Arts in Communication from Bowling Green State University. She currently sits on the board of Burning River Foundation, which is dedicated to improving, maintaining and celebrating the vitality of our regional freshwater resources. What you’ll learn about in this episode: The five step systematic marketing process: insight, concept, design, launch, and review Using a brand equity study to assess brand awareness and see what organization challenges need to be solved for Bringing a brand with built-in equity to life Creating different campaigns and pitting them against each other to find the strategy that will bring the highest ROI Taking a campaign across all mediums so it resonates with the most people Preparing your staff to execute the campaign successfully (and why they need complete buy-in) Assessing the success of a campaign to learn what worked, what didn’t, and how the next version can be better How qualitative research can help inform quantitative research Using study data to figure out what’s important to your visitors (or customers) and planning work based on the data Why every problem that you’ll find from the brand equity study won’t be a marketing problem Figuring out your market position: something that really differentiates you When launching a new marketing initiative, how much gets unveiled on launch day and how much gets rolled out later? Involving your staff in the research phase so you know what they will be excited to market Eliminating bias from your research Ways to contact Lauren: Website: www.voxable.io Twitter: @voxable Twitter: @LaurenGolem A transcript of this episode is available here: http://systemexecution.com/5-step-systematic-marketing-process/