3 For 3 is a podcast for business owners about marketing, human resources, taxes, leadership, and everything that relates to making your business better every day. At the end of each episode, our guests are challenged to hold their laughs in after hearing three terrible dad jokes.
The challenge of succeeding at social media can be tough, but when you are trying to do it for a Gen Z-specific audience, the bar is raised even higher. Gen Z is arguably the first generation to grow up with social media, and many have the ability to see through marketing campaigns very easily. Korpo Parks—a University of South Florida student, micro-influencer and intern at Kleidon—highlights this episode on her tactics for successful public relations and social media campaigns, as well as her advice for working with influencers. Brought to you by www.kleidon.com.
Having a proven approach to creativity is important when working on new marketing concepts. But the creative process is difficult for many, and understanding when you have hit the mark and when to keep refining is always a challenge. University of Akron design professor and founder of Creative Campfires, David Flynn brings his insight to creativity to Three for Three, how to capture your best thoughts, and maximizing creativity when working in groups. Brought to you by www.kleidon.com.
When you think about introducing your brand to a wider audience, it's easy to get mired in only marketing your most obvious product or service. Taking an unconventional approach to marketing and business growth can help you find more audiences and create more interest in your messaging. Ren Camacho, CEO of the Akron-Canton Airport shares the way he approaches new ideas and keeps his organization innovative. Brought to you by www.kleidon.com.
The beginning of the year is a chance to examine your marketing strategy and reevaluate if your tools, tactics, messaging and approach are heading in the right direction. Show host Kurt Kleidon provides his predictions on where marketing is going this year and how you can set yourself up for success. Brought to you by www.kleidon.com.
Episode 40: Defeating Behavioral Health & SUD Stigma through Smart Communication Tactics with Jessica Yeager of OhioGuidstone Combating stigma surrounding mental health and substance use disorder is one of the biggest challenges for those who work in the field. In this episode, Kurt Kleidon invites Jessica Yeager of OhioGuidstone to discuss how she is optimizing marketing communications to move the needle. Brought to you by www.kleidon.com.
Credit unions across the country are in a battle to maintain members and find their footing among the next generations. Our host Kurt Kleidon speaks with Brent Fisher of Pathways Financial Credit Union in Ohio to discuss the ways he is guiding the organization with groundbreaking and attention grabbing messaging on digital and social media platforms. Brought to you by www.kleidon.com.
In the third and final episode on AI for marketing, we discuss how AI will impact search engine optimization, the element of personalization for marketing materials and the critical aspect of humans when generating content with AI. Brought to you by www.kleidon.com.
In part two of this series on how AI is impacting the marketing landscape, we talk about the risk of not familiarizing yourself with AI, how to make the choice about engaging with AI, and what can and can't be copyrighted from generative content. Brought to you by www.kleidon.com.
Our host, Kurt Kleidon, attended the 2024 MAICON in Cleveland, Ohio, and is sharing some of the top takeaways from the conference. In this first part of a three-part series, he shares how AI is impacting marketing and the creation of content. He also gives listeners three AI tools they should be looking into. Brought to you by www.kleidon.com.
What are non-profits struggling with right now? Is your organization structured for success? Our host Kurt Kleidon speaks with Stacy Sufka of Gladegy Consulting to hear what organizational problems non-profits are facing and how they can solve them. Brought to you by www.kleidon.com.
Kurt Kleidon is joined by three generations to talk about social media usage, trends and where social media is going in the future. Guests include graphic designer Taylor Smith, content manager Josh McCutcheon and creative director Tim Klinger. Brought to you by www.kleidon.com.
Kurt Kleidon is joined by content professional Josh McCutcheon and graphic designer Taylor Smith to talk about the biggest issues that AI is posing to the marketing industry.
How to you effectively market to audiences to whom English is not their native language? Can you rely on Google translate for your efforts? Host Kurt Kleidon talks to Hugo Gomez about how you can--and should--focus your marketing projects when targeting a Spanish-speaking audience.
Host Kurt Kleidon speaks with social media content creator Josh McCutcheon about the lessons he has learned about how to approach content development and optimizing for different platforms.
Host Kurt Kleidon, web specialist Christopher Spradlin and social media expert talk about three digital assets that need to be under your control and secured--if they aren't already.
Christopher Spradlin shares his experience in web development along with three tips that you need to be aware of in website design and development in today's era.
Bruce McMeekin shares three essential tips about how to use direct marketing in a digital era, why it can be one of your most profitable lead generation tools and how it is one of the more environmentally substantiable marketing practices.
Lori Highby is the CEO and founder of Keystone Click and an expert in the various ways you can use SEO to make a significant impact in your marketing efforts.
Meghan Meeker is the current Senior Manager of Social Media at Vericast. Meeker shares three tips on how you can use predictive buying information to guide your social media planning.
Patrick Hardy is the president of Hytropy, a company that helps other companies plan and prepare for all types of disasters. Hardy shares three tips on how business leaders can think about potential disasters and create plans so that they don't turn into catastrophes.
Building a meaningful marketing plan from the ground up is no easy feat. In this episode, Kurt talks with The Brand Pollinators, Kate Fosson and Channing Salava, about the building blocks that are essential to developing impactful marketing strategies and generating sustainable business growth.
Alan Berg is often considered the best at what he does, but that does not mean that he tries to be everything to everyone. In this episode, Kurt talks with Alan about why niche marketing is essential to your brand.
Marketing for small businesses in 2020 and 2021 has required a completely different playbook than in the past. Tyra Wooten breaks down how she has helped her customers continue to build their brands through the pandemic and moving forward.
Data is a significant component to current approaches to marketing. Use it right and you stand to win. Use it wrong or ignore it, and you're falling behind the competition. Kelly Manderfield provides three tips on how to use data for messaging, branding and hiring.
Knowing your audience is critical in marketing, and there is a clear choice right now if you are marketing products or services to boomers.
Geeg Wiles has traveled the world, all thanks to a wooden statue. Geeg tells how he changed the direction in his life with the help of a creative approach and starting the conversation.
This week, Matt and Kurt sit down to take a look back at the previous year, discuss trend predictions for content marketing in 2021, and Kurt gives his best prediction at what trending headlines will look like at the start of the new year.
This episode of Three for Three goes deep into life planning and what it means to be successful. Dennis Kleidon is an artist, an entrepreneur, and a life coach who believes strongly that there is no right time to reevaluate the direction of your life and how to change its course based on what you want.
With the impact of COVID-19 on small businesses growing, Kurt and Matt look into the steps small businesses can be taking today to maximize success in 2021.
This week, Matt and Kurt sit down to talk about Quibi closing it's doors, Reese's Halloween PR stunt, and Kurt gives his best prediction for this year's most popular costume.
When a 100+-year-old Fortune 500 company rebrands, it needs to go through the proper steps to get it right. Kara Buckler was behind the new rebrand for J.M. Smucker, and she describes what their process was like to make it happen.
Kurt and Matt look into the importance of translating your website and how it can help boost your web traffic.
This week, Matt and Kurt sit down to talk about digital ad spending, the ALS Ice Bucket Challange medical breakthrough, and Kurt's prediction for a new social media challenge.
Personal branding is a smart move right now for professionals right now. Roy Browning has taken the path, and he gives advice on how to approach it. Plus, we look back in history at how presidential candidates have branded their campaigns with taglines.
As new statistics for marketers pop up, this week we take a look at the problem with data in marketing.
This week, Matt and Kurt sit down to talk about Walmart+ and the company’s recent initiatives. Kurt gives his prediction for Walmart’s next service offering.
The Bounce Innovation Hub is a collaborative workspace and entrepreneur resource in Akron, Ohio. Bounce's CMO Jeanine Black talks about how startups can maximize their time and efforts with the help of a place like Bounce.
This week, Kurt discusses the importance of making your social media channels accessible and tips to do so.
The Akron Zoo's director of marketing and public relations discusses how his organization has survived COVID-19 through smart communication techniques.
This week, Matt and Kurt discuss Domino's plans to host a Film Festival, the work of a devoted teacher, and Kurt's prediction for the next pizza topping on the chopping block.
Love Akron's Kemp Boyd shares his secrets to leadership and how a building a HOT culture helps him as a CEO and a coach.
This new mini-series hosted by Matthew Hogan, Social Media Manager at Kleidon, features the latest news in marketing, social media, and design. In this episode, Matt and Kurt talk about the potential TikTok ban, COVID Wine Fairies, and ideas for the next level in 2020 Jumanji.
Host Kurt Kleidon asks Matt Keeler, VP of Sales and Marketing for Walnut Creek Foods in Walnut Creek, Ohio, how he has managed marketing and communications during the COVID-19 pandemic.
Joe Swiatkowski is the president of a third-generation wholesale food and snack company, Hickory Harvest Foods, in Akron, Ohio. He shares three tips about his leadership has gotten the company through the pandemic of 2020.
Matt Hogan and Kurt Kleidon talk about common-sense communication as it evolves in the new decade.
Mike Palmer is the president of Dutchman Hospitality Group and oversees a multifaceted company that provides hospitality experiences in the areas of lodging, shopping and restaurants. He provides his insight on how to lead your team in a way that will create a great customer experience.
Jay Mellon is an expert at keeping companies safe when it comes to network security, protecting your data and your client’s data and using prevention to keep you safe from hackers and phishing attacks.
Retail business specialist Glenda Ervin Lehman of Lehman's--a store in Kidron, Ohio that offers a variety of sustainable living and off-the-grid merchandise--offers three tips on how to succeed in a family business.
Serial entrepreneur Jeet Banerjee provides three tips on digital marketing for a B2C audience. His tips include ways to use AI and bots, particularly on Facebook, new ways of participating with and winning on Instagram and making the most on influencer marketing.
If you are in the tourism business, particularly in Ohio, this is a must listen from the director of tourism for the state.
© 2020-2025 Ivy Podcast Discovery LLC
