POPULARITY
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
On today's podcast episode, we discuss advertising around the 2026 Winter Olympics: how marketers tackled fragmentation across media channels, how creators were used by Olympic broadcaster NBCUniversal, and which campaign was the best — and why. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst and Editor Peter Allen Clark and Senior Director of Content Jeremy Goldman. Listen everywhere, and watch on YouTube and Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-inside-2026-winter-olympics-advertising-media-fragmentation-creators-brands-behind-numbers © 2026 EMARKETER
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
On today's podcast episode, we discuss the three big questions surrounding TikTok right now: Will TikTok spend this year fighting perceptions of bias? Will the new algorithm be as good? How much bigger can TikTok Shop get? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-will-tiktok-battling-bias-this-year-3-big-questions-tiktok-behind-numbers © 2026 EMARKETER
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
On today's podcast episode, we discuss the three big questions surrounding Amazon right now: Can it maintain its ad revenue momentum in 2026? Is AI spending a problem? Is it ready for agentic commerce? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analysts Marisa Jones and Rachel Wolff. Listen everywhere, and watch on YouTube and Spotify. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-amazon-maintain-its-ad-revenue-momentum-ai-spending-problem-more-3-big-questions-amazon-behi © 2026 EMARKETER
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
On today's podcast episode, we discuss the three big questions surrounding Google right now: When and how will it monetize AI search? Is it spending too much on AI? Will it reconcile its two full-fledged AI chatbots? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Senior Director of Content Jeremy Goldman. Listen everywhere, and watch on YouTube and Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-how-will-google-monetize-ai-search-reconcile-chatbots-3-big-questions-google-behind-numbers © 2026 EMARKETER
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-buckeye-scoop--4429642/support.Thank you for being part of the Scoop Family!