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The Rich Zeoli Show- Full Episode (11/30/2023): 3:05pm- On Wednesday, billionaire Elon Musk spoke with New York Times financial columnist Andrew Ross Sorkin at the 2023 DealBook Summit in New York City. During the conversation, Musk reacted to advertisers—like Disney, NBC Universal, Paramount, and Apple—pulling their money from X (the social media platform formally known as Twitter) due to disagreements over content permitted to exist on the platform, explaining: “If someone is going to try to blackmail me with advertising, black mail me with money—go f*** yourself.” He then said, “Hi, Bob!”—referencing Disney CEO Bob Iger who was attending the event. 3:30pm- While speaking with Andrew Ross Sokin, Elon Musk was forced to concede that without advertising dollars, X will go bankrupt and ultimately “be gone.” Though he defiantly told the audience at the 2023 DealBook Summit: “Let the chips fall where they may…What I care about is the reality of goodness not the perception of it. And what I see all over the place is people care about looking good while doing evil. F*** them.” 3:45pm- Chico Harlan, of The Washington Post, documents that although the United Arab Emirates (UAE) is hosting the United Nations Climate Change Conference (COP28) later this week, they are simultaneously “ramping up its oil production capacity like never before.” You can read the full article here: https://www.washingtonpost.com/climate-environment/2023/11/21/uae-dubai-cop28-oil-solar/ 3:50pm- In an opinion piece featured in The Wall Street Journal, Bjorn Lomborg—a fellow at Stanford University's Hoover Institution—writes: “World leaders are gathering in Dubai for another climate conference, which will no doubt yield heady promises along the lines of the 2015 Paris climate agreement to keep the global temperature's rise ‘well below' 2 degrees Celsius and pursue efforts to limit it to 1.5 degrees. But they'd be wiser not to. New research shows how extravagant climate promises are far more wasteful than useful… peer-reviewed paper from MIT economists identifies the cost of holding the temperature's rise below 1.5 degrees as well as that of achieving net zero globally by 2050. The researchers find that these Paris policies would cost 8% to 18% of annual GDP by 2050 and 11% to 13% annually by 2100.” You can read the full editorial here: https://www.wsj.com/articles/net-zero-fails-the-cost-benefit-test-paris-climate-accord-cop28-748ae52d?mod=opinion_lead_pos6 4:05pm- On Thursday, the House Judiciary Committee held a hearing on the weaponization of the federal government. During the hearing, independent journalist Michael Shellenberger testified that the Cybersecurity and Infrastructure Security Agency (CISA) violated the First Amendment in 2020 when it actively censored political content on Twitter and Facebook. Shellenberger concluded that the campaign of censorship amounted to election interference—encouraging Congress to dismantle government organizations whose actions were violative of the Constitution. 4:25pm- Rich yells at Henry for using the Red Hot Chili Peppers as return music. Plus, the Philadelphia Eagles' week 15 matchup against the Seattle Seahawks will now take place on Monday, December 18th. It's the first time the NFL has ever used flex scheduling for a Monday Night Football game. 4:40pm- Earlier this week, the sports blog Deadspin wrongfully accused a young Kansas City Chiefs fan of wearing blackface and of mocking Native American culture during the Chiefs-Raiders game on Sunday—angling the photo to only show half of the child's face and failing to note that the face paint was black and red, the team's colors. The social media platform X added a Community Notes correction to Deadspin's original, inaccurate, post. Even Elon Musk felt compelled to set the record straight, praising Community Notes for “exposing deception.” It was later revealed that Holden Armenta, the child unjustly targeted by Deadspin, is Native American. You can read more here: https://www.dailywire.com/news/mother-of-young-chiefs-fan-accused-of-racism-says-he-is-native-american 4:50pm- Dave Huber—Associate Editor for The College Fix—joins The Rich Zeoli Show revealing Deadspin columnist Carron J. Phillips, the individual responsible for the inaccurate article smearing a young Kansas City Chiefs fan, has a history of making controversial statements. 5:05pm- Former Republican Nominee for Governor of Michigan Tudor Dixon joins The Rich Zeoli Show to discuss Governor Gretchen Whitmer's (D-MI) new, extreme green energy mandates. The bill, which she signed into law on Tuesday, requires utility companies in Michigan to generate 100% of their energy through renewable sources by 2040. You can listen to The Tudor Dixon Podcast here: https://www.tudordixon.com 5:20pm- On Wednesday, Vice President Kamala Harris spoke with New York Times financial columnist Andrew Ross Sorkin at the 2023 DealBook Summit in New York City where she baselessly insisted that “Russia interfered in the 2016 election.” Isn't former President Donald Trump currently being criminally prosecuted for questioning the validity of the 2020 election? There appears to be a massive prosecutorial double standard. 5:35pm- Anders Hagstorm of Fox News writes: “A New York appeals court reinstated a gag order preventing former President Donald Trump from maligning court staffers on Thursday. New York Judge Arthur Engoron had initially issued the gag order in early October after Trump lashed out at one of his law clerks on social media. Trump is currently fighting accusations of business fraud leveled by New York Attorney General Letitia James.” You can read the full article here: https://www.foxnews.com/politics/appeals-court-reinstates-gag-order-trump-fraud-case 5:40pm- While appearing on the Patrick Bet-David podcast, News Nation host Chris Cuomo said he would be open to voting for Donald Trump in the 2024 presidential election. 6:05pm- According to a report from WCVB Boston, Harvard University will offer a for-credit course centered around the music of Taylor Swift—300 students have already enrolled in the class. 6:15pm- Snejana Farberov of The New York Post writes: “A veteran Ohio criminal defense attorney has been suspended for pooping in a Pringles can that he then dumped outside a victim advocacy center—admitting he regularly pulled such stinky stunts to ‘blow off steam.' Jack Blakeslee's stomach-churning habit emerged as he was suspended from practicing law for a year, with six months stayed, in a 13-page state Supreme Court opinion.” You can read the full article here: https://nypost.com/2023/11/30/news/lawyer-suspended-for-dumping-poop-filled-pringles-can/ 6:30pm- The Associated Press writes that there has been a concerning “surge in respiratory illnesses across China that has drawn the attention of the World Health Organization.” China's health ministry has claimed the uptick “is caused by the flu and other known pathogens and not by a novel virus.” You can read more here: https://www.politico.com/news/2023/11/26/china-respiratory-illnesses-cause-flu-pathogens-00128637 6:40pm- In his latest article, Sean Trende of Real Clear Politics argues that not only can Donald Trump win the 2024 presidential election, but that he should be favored to win. Trende writes: “Trump leads Biden by 2.6 percentage points nationally in the RealClearPolitics Average. This is Trump's largest lead in the RCP average to date. Not for 2024, mind you. Ever.” You can read the full article here: https://www.realclearpolitics.com/articles/2023/11/28/no_really_biden_is_in_trouble_against_trump.html

The Rich Zeoli Show- Hour 1: On Wednesday, billionaire Elon Musk spoke with New York Times financial columnist Andrew Ross Sorkin at the 2023 DealBook Summit in New York City. During the conversation, Musk reacted to advertisers—like Disney, NBC Universal, Paramount, and Apple—pulling their money from X (the social media platform formally known as Twitter) due to disagreements over content permitted to exist on the platform, explaining: “If someone is going to try to blackmail me with advertising, black mail me with money—go f*** yourself.” He then said, “Hi, Bob!”—referencing Disney CEO Bob Iger who was attending the event. While speaking with Andrew Ross Sokin, Elon Musk was forced to concede that without advertising dollars, X will go bankrupt and ultimately “be gone.” Though he defiantly told the audience at the 2023 DealBook Summit: “Let the chips fall where they may…What I care about is the reality of goodness not the perception of it. And what I see all over the place is people care about looking good while doing evil. F*** them.” Chico Harlan, of The Washington Post, documents that although the United Arab Emirates (UAE) is hosting the United Nations Climate Change Conference (COP28) later this week, they are simultaneously “ramping up its oil production capacity like never before.” You can read the full article here: https://www.washingtonpost.com/climate-environment/2023/11/21/uae-dubai-cop28-oil-solar/ In an opinion piece featured in The Wall Street Journal, Bjorn Lomborg—a fellow at Stanford University's Hoover Institution—writes: “World leaders are gathering in Dubai for another climate conference, which will no doubt yield heady promises along the lines of the 2015 Paris climate agreement to keep the global temperature's rise ‘well below' 2 degrees Celsius and pursue efforts to limit it to 1.5 degrees. But they'd be wiser not to. New research shows how extravagant climate promises are far more wasteful than useful… peer-reviewed paper from MIT economists identifies the cost of holding the temperature's rise below 1.5 degrees as well as that of achieving net zero globally by 2050. The researchers find that these Paris policies would cost 8% to 18% of annual GDP by 2050 and 11% to 13% annually by 2100.” You can read the full editorial here: https://www.wsj.com/articles/net-zero-fails-the-cost-benefit-test-paris-climate-accord-cop28-748ae52d?mod=opinion_lead_pos6

Ashok Sinha is the Senior VP of Corporate Communications at Dow Jones, overseeing global communication functions. In this episode, we discuss:The Value of Storytelling for Excelling in Any FieldImportance of Passion in WorkFocus on Transferable Skills and Building RelationshipsWhy Focusing on Inclusivity and Equity for Diverse Employees is better for businessThe Role of Allyship from Colleagues and Executive LeadershipWhy Self-Identity and Self-Expression Leads to a Successful CareerShow GuestAshok Sinha is the Senior VP of Corporate Communications at Dow Jones, overseeing global communication functions. Before this, he was Senior VP of Corporate Communications and PR at Audacy, a leading audio content company. Ashok has also held senior communication roles at WarnerMedia, NBCUniversal, Viacom, and Publicis Media. He is a board member of the 4As Foundation, which focuses on increasing diversity in advertising, media, and marketing. He holds a Bachelor of Arts from the University of Maryland, College Park, and a Master of Fine Arts in Theater from the California Institute of the Arts. Follow him on LinkedIn Support the showJill Griffin is committed to improving workplace life through leadership guidance, well-being, and impactful strategies. Her executive coaching, workshop facilitation, and innovation have driven multi-million-dollar revenues for top agencies, startups, and renowned brands. Her strategic acumen and perceptive insights contribute to individual and organizational success. Collaborating with individuals, teams, and organizations, Jill fosters high-performance cultures and facilitates growth for leaders. Visit JillGriffinCoaching.com for more details on: Book a 1:1 Career Strategy and Executive Coaching HERE Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture Team Dynamics training to increase retention, communication, goal setting, and effective decision-making Keynote Speaking Grab a personal Resume Refresh with Jill Griffin HERE Follow @jillGriffinOffical on Instagram for daily inspiration Connect with and follow Jill on LinkedIn

Eric Torigian is the founder and visionary behind the Business operations and HR Advisory practices at CHRO Solutions. He provides a unique perspective from his time as a Chief HR Officer and leadership with companies such as Ford, Pepsi, NBC/Universal and Comcast. Top 3 Value Bombs 1. You must be ready to fully commit yourself, take risks, and take action to make things happen. 2. Take authentic actions and engage in value-based discussions with your team. Do not shy away from talking to them like adults; they can handle it. 3. The most crucial thing is that effective leadership is the number one factor for better performance in any organization. Connect with Eric on Instagram - Corner Office Lessons Instagram Sponsors HubSpot The HubSpot Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Make the switch to HubSpot Sales Hub at HubSpot.com/sales. Belay Download Belay's Delegation Guide for free and learn six specific things that busy leaders must start delegating to take their leadership - and results - to the next level. Text FIRE to 55123 today InsideTracker The scientific tools and personalized insights you need to optimize your health from the inside out. Visit InsideTracker.com and use the promo code EOFIRE to get 20% off your plan today

Eric Torigian is the founder and visionary behind the Business operations and HR Advisory practices at CHRO Solutions. He provides a unique perspective from his time as a Chief HR Officer and leadership with companies such as Ford, Pepsi, NBC/Universal and Comcast. Top 3 Value Bombs 1. You must be ready to fully commit yourself, take risks, and take action to make things happen. 2. Take authentic actions and engage in value-based discussions with your team. Do not shy away from talking to them like adults; they can handle it. 3. The most crucial thing is that effective leadership is the number one factor for better performance in any organization. Connect with Eric on Instagram - Corner Office Lessons Instagram Sponsors HubSpot The HubSpot Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Make the switch to HubSpot Sales Hub at HubSpot.com/sales. Belay Download Belay's Delegation Guide for free and learn six specific things that busy leaders must start delegating to take their leadership - and results - to the next level. Text FIRE to 55123 today InsideTracker The scientific tools and personalized insights you need to optimize your health from the inside out. Visit InsideTracker.com and use the promo code EOFIRE to get 20% off your plan today

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. Ethical AI is a topic that is rapidly emerging in the HR tech space. With the growing reliance on AI technology in HR processes, it has become crucial for businesses to navigate the challenges surrounding compliance and responsible use of AI. We are very pleased to introduce Bob Pulver, the founder of Cognitive Path, an advisory firm that specializes in helping businesses leverage compliant AI in their HR software. Bob Pulver is a seasoned transformation leader and strategist with a knack for challenging norms and addressing complex enterprise issues. Having worked with organizations like IBM and NBCUniversal, he specializes in integrating emerging technologies and collective intelligence to drive workplace evolution. Recently, Bob shifted his focus to the startup world, where he serves as a talent technology leader, strategic advisor, and HR technology industry analyst. His diverse background across people, processes, data, and technology enables him to effectively communicate the value of systemic change, making him a trusted advisor for streamlining operations and fostering innovation. We recently had the honor of hosting him on our podcast to discuss the importance of ethical AI and how Cognitive Path supports companies in this journey. In a wide-ranging discussion, Bob and I talked about: ☑️ Using AI to enhance HR processes and improve human potential. ☑️ Risks and challenges associated with using AI in HR. ☑️ Key considerations when selecting HR technology that incorporates AI. ☑️ The benefits of conducting an audit to ensure compliance with AI-related legislation and ethical standards. ☑️ Growing the business through industry conferences and community calls. ☑️ And much more. Thanks, Bob! Website: www.cognitivepath.io LinkedIn: https://www.linkedin.com/in/bobpulver/  For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

Caitlin is joined by Zack Peter from the “No Filter with Zack” podcast to recap the juicy and layered episode 4 of season 13 of the Real Housewives of Beverly Hills! Please, leave a cute review, bestie! Follow Zack on Instagram, TikTok, and YouTube! Follow Caitlin on @bestiesbybravo on Instagram, TikTok, Twitter, and YouTube! Any statement made by Caitlin Marshall or her guests on the Besties by Bravo podcast are merely matter of opinion and no gossip mentioned is independently verified, it is for entertainment purposes only and "just for fun". Besties by Bravo podcast, webpages, and social media channels are not affiliated with Bravo or their parent company NBCUniversal.

Georgio Takounakis joins Caitlin to talk about all the exciting and juicy BravoCon gossip and the hot gossip in the Bravo world, plus a recap of season 4 episode 10 of The Real Housewives of Salt Lake City!   Please, leave a cute review, bestie! Follow Georgio on Instagram, TikTok, and YouTube! Follow Caitlin on @bestiesbybravo on Instagram, TikTok, Twitter, and YouTube!     Any statement made by Caitlin Marshall or her guests on the Besties by Bravo podcast are merely matter of opinion and no gossip mentioned is independently verified, it is for entertainment purposes only and "just for fun". Besties by Bravo podcast, webpages, and social media channels are not affiliated with Bravo or their parent company NBCUniversal.

Upon meeting Cuauhtzin, his humility and kind spirit become immediately evident. Cuauhtzin Gutierrez stands as a visionary leader, impassioned in advocating for increased Latino and Indigenous representation in media. His mantra of "Be good to others and be good to yourself" resonates throughout his impactful career, emphasizing the essence of kindness and respect in every interaction.As a seasoned professional, Cuauhtzin's leadership shines brightly from his tenure overseeing Hulu and YouTube channels for FX and FXX originals. He spearheaded the digital distribution efforts for an impressive 19 original series and managed The Simpsons library, showcasing his expertise in navigating the digital landscape of media.His extensive experience as a network producer for prominent shows like American Horror Story and Sons of Anarchy reflects his dedication to promoting diverse narratives. Currently, at NBCUniversal, he plays a pivotal role as a Producer, contributing his talents to significant events such as elections, the World Cup, and the Olympics.

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, is joined by Collette Winn, VP of Strategy & Operations, Innovation, and Advertising Strategy at NBCUniversal. Their discussion spans various topics, including shoppable content, e-commerce, events, the future of advertising, and beyond.

The American Council of the Blind Announces the 2023 Audio Description Awards Gala Recipients Alexandria, Virginia – The American Council of the Blind (ACB) announces the individuals and organizations honored at the 2023 Audio Description Awards Gala held November 14. Created in 2021 to recognize achievement in audio description in entertainment and educational media, the Awards Gala featured celebrity guests, film clips, and multiple award categories. For the first time, the Gala was broadcast in English and Spanish. Hosts Marilee Talkington and Conchita Hernandez Legorreta welcomed guests from the arts, entertainment, and sports worlds to celebrate accessible media, books, and video games. Awards were presented to: Jim Stovall – AD Visionary Netflix – AD Game Changer: Innovation Naughty Dog/Sony – AD Game Changer: Gaming Imagination Storybooks – AD Game Changer: Education Hallmark Media – AD Game Changer: Popular Entertainment Paramount – AD Game Changer: 100% Access Warner Bros. Discovery – Outstanding Achievement: Live Events Semillitas – Outstanding Achievement: Spanish Media (USA) BBC iPlayer – Outstanding Achievement: International Media - Wednesday (Neflix/IDC) – People's Choice Award (Series) - Everything Everywhere All at Once (A24/Deluxe U.S.) - People's Choice Award (Film) Sponsors of the Awards Gala include: Amazon, Microsoft, Warner Bros Discovery, Fox Corporation, Paramount, Spectrum, VITAC, and the National Association of Broadcasters. Supporters of the Audio Description Project include Sony Corporation of America and the Walt Disney Company. The Awards Gala was broadcast with captions and audio description and in Spanish. The English AD was written by Joel Snyder (Audio Description Associates, LLC) and voiced by Ren Leach. The Spanish AD and Spanish dubbing was created by Dicapta's team; the AD script writer was Andrea Gimenez, with narration by Oscar Javier Cuesta. Captions were provided by VITAC. The Awards Gala is available on: ACB Media ACB's YouTube Channel Direct Link Peacock, courtesy NBCUniversal (subscription required; available through December 31, 2023) Visit ADAwardsGala.org for more. About the American Council of the Blind The American Council of the Blind is a national member-driven organization representing Americans who are blind or have low vision. For more than 60 years, ACB has been a leader in national, state, local, and international advocacy. With 68 affiliates, ACB strives to increase independence, security, equality of opportunity, and the quality of life for all people who are blind or have low vision. For more, visit www.acb.org.

What is the future of product development in an increasingly complex and fast-paced world? How can organizations keep up with rising consumer expectations, accelerating timelines for new features and products, while also increasing the amount of personalization and the fit to emerging market needs without skipping a beat? Who will help enterprises better leverage the vast and disparate unstructured data sets that they're sitting on quickly, accurately & in a simple and intuitive way? Enter Venture to Watch: Monterey AI, a graduate of the Comcast NBCUniversal LIFT Labs Accelerator: Generative AI '23 & YC S'22. Monterey AI is your Copilot for product insights. The platform accelerates product development by synthesizing and analyzing unstructured data from multiple sources, including user feedback, support tickets, social media mentions, and call logs, enriched by business and behavioral metrics. In this episode, we sit down with Chun Jiang, their founder & CEO, to talk all things data, AI & product development. Chun previously led products and design at companies like Unfolded (acquired by Foursquare), Scale AI, and Uber. She graduated from Cornell in 2018 and has been obsessed with building the most ambitious and delightful Data and AI products in productivity, developer tooling, and autonomous vehicles. In this conversation, we talk about Monterey AI's unique value proposition in the marketplace, the opportunity for more insightful & data-driven product development, and what lies ahead for AI.

This week Yon welcomes Chris Heatherly into the metaverse to chat about all things brands, creators, and IP in the next generation of gaming. Chris is a veteran executive in the games industry and has been an innovator and leader at the intersection of entertainment and technology for over 20 years. He ran the games business for both Disney and NBCUniversal as a general manager. His experience working with brands and IP such as Pixar, Marvel, Star Wars, Jurassic World, and more make him an ideal guest to break down the modern state of brands and IP in gaming and the metaverse. During their conversation, Yon and Chris discuss the backlash towards Web3 and NFTs in recent years, why switching costs matter so much in the modern economics of gaming, IP management in a digital first world, and much more. Chapters: Introduction (00:25) Defining the Metaverse (01:10) Connection and Interoperability (04:50) Deciphering the Backlash Towards Web3 and NFTs (09:37) Switching Costs and the Modern Economics of Gaming (22:09) Growth Challenges for Platforms like Roblox and UEFN (31:32) Brand and IP Management in a Digital World (40:17) Generative AI's Impact on the Metaverse (51:52) What the Next Year Has in Store (58:35) Check out Chris' studio's newest game launch, The Mystery Society, by visiting here. Follow Chris: Twitter | LinkedIn Learn more about Into the Metaverse and Yon by visiting the website. Follow Yon: LinkedIn | Twitter Learn more about Supersocial by visiting the website.

Season THREE Episode FIVE of the Your Story Our Fight® podcast welcomes Cara Dellaverson. Cara Dellaverson joined NBC in 2015 as Senior Vice President of Drama Development and was promoted to Executive Vice President for the network in 2018. In 2020 she was elevated to EVP of Drama Series across all platforms including NBC, Peacock, USA and SYFY. In this role she currently oversees development and current programming across all platforms and manages both teams of executives alongside co-department head Alex Sepiol. Together they are responsible for over 100 development projects and 20 current series in various stages of production and have been part of the leadership team crafting the strategy for both Peacock and NBC. Since joining the company she has helped develop hit series This Is Us, as well as The Irrational, Found, Quantum Leap, La Brea, Good Girls, New Amsterdam, Manifest, and Zoey's Extraordinary Playlist for NBC and Dan Brown's The Lost Symbol, Mrs. Davis and upcoming series Long Bright River for Peacock. Before her time at NBC, Dellaverson worked in currentseries and development at Lionsgate from 2008-2015 ultimately rising to Senior Vice President. During her time at the studio she was creatively involved in several series including Mad Men, Nurse Jackie, Nashville, Manhattan, and Orange is the New Black and was featured in The Hollywood Reporter's Next Generation 35 under 35 issue as one to watch in Television.

Donald Trump Jr was back on the witness stand on Monday testifying as the defense's first witness in the New York civil fraud trial. Meanwhile, Trump's trial in the Florida classified documents case remains on schedule for now, but with a caveat his team claims as a victory. And a group of media outlets is pushing for cameras in the courtroom in the DC trial. (Note: separate from that motion, NBCUniversal has submitted its own independent motion to broadcast the trial.) MSNBC legal analysts Andrew Weissmann and Mary McCord tell you what you need to know. 

Caitlin is back from BravoCon and sharing some of the exciting gossip from that whirlwind weekend of nonstop Bravolebs, chatting the confusing interview with Lenny Hochstein's mistress (Katharina Nahlik), Bethenny's continuous attempt at a Reality Reckoning by way of Denise Richards, and the Real Housewives of Salt Lake City drama with Monica Garcia. Follow Caitlin on @bestiesbybravo on Instagram, TikTok, Twitter, and YouTube!   Any statement made by Caitlin Marshall or her guests on the Besties by Bravo podcast are merely matter of opinion and no gossip mentioned is independently verified, it is for entertainment purposes only and "just for fun". Besties by Bravo podcast, webpages, and social media channels are not affiliated with Bravo or their parent company NBCUniversal.

pWotD Episode 2382: YouTube.Welcome to popular Wiki of the Day where we read the summary of a popular Wikipedia page every day.With 226,794 views on Thursday, 9 November 2023 our article of the day is YouTube.YouTube is an online video sharing and social media platform headquartered in San Bruno, California, United States. Accessible worldwide, it was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google and is the second most visited website in the world, after Google Search. YouTube has more than 2.5 billion monthly users, who collectively watch more than one billion hours of videos every day. As of May 2019, videos were being uploaded to the platform at a rate of more than 500 hours of content per minute. In October 2006, YouTube was bought by Google for $1.65 billion. Google's ownership of YouTube expanded the site's business model, expanding from generating revenue from advertisements alone to offering paid content such as movies and exclusive content produced by YouTube. It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube also approved creators to participate in Google's AdSense program, which seeks to generate more revenue for both parties. In 2021, YouTube's annual advertising revenue increased to $28.8 billion, an increase in revenue of $9 billion from the previous year. YouTube reported revenue of $29.2 billion in 2022. Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, network television, and the ability to link with other platforms. Video categories on YouTube include music videos, video clips, news, short films, feature films, songs, documentaries, movie trailers, teasers, live streams, vlogs, and more. Most content is generated by individuals, including collaborations between YouTubers and corporate sponsors. Established media corporations such as Disney, Paramount, NBCUniversal, and Warner Bros. Discovery have also created and expanded their corporate YouTube channels to advertise to a greater audience.YouTube has had unprecedented social impact, influencing popular culture, internet trends, and creating multimillionaire celebrities. Despite its growth and success, it has been widely criticized for allegedly facilitating the spread of misinformation and the sharing of copyrighted content, routinely violating its users' privacy, enabling censorship, endangering child safety and wellbeing, and for its inconsistent or incorrect implementation of platform guidelines.This recording reflects the Wikipedia text as of 01:25 UTC on Friday, 10 November 2023.For the full current version of the article, see YouTube on Wikipedia.This podcast uses content from Wikipedia under the Creative Commons Attribution-ShareAlike License.Visit our archives at wikioftheday.com and subscribe to stay updated on new episodes.Follow us on Mastodon at @wikioftheday@masto.ai.Also check out Curmudgeon's Corner, a current events podcast.Until next time, I'm Justin Neural.

In this week's rewind episode, in the guest chair we have former Side Hustle Pro guest Imani Ellis, CEO and Founder of CultureCon and The Creative Collective NYC. While working as Vice President of Communications at NBC Universal, Imani founded The CCNYC and began her journey to becoming the full-time CEO of her company and CultureCon.  In this episode she shares: How CultureCon and The CCNYC has hugely expanded since we last spoke The steps she took to firmly make the decision of becoming a full-time entrepreneur How she effectively built and manages a team of 25 people  And so much more, you don't want to miss this episode! Check out episode 377 of Side Hustle Pro podcast on Apple Podcasts, Spotify, and YouTube This episode is brought to you by:  HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.  This Is Small Business- Learn more about how to start and grow your small business, check out This Is Small Business, an original podcast from Amazon on your favorite podcast app. Links mentioned in this episode 2021 Imani Ellis SHP Episode: https://youtu.be/A_JQyPajFK0  The CCNYC Website: https://www.imaniellis.com/  Imani's Instagram: https://www.instagram.com/imaniimani/  Imani's TikTok: https://www.tiktok.com/@heyimanigirl  Score Mentor Finder: https://www.score.org/find-mentor  The CCNYC Instagram: https://www.instagram.com/theccnyc/  CultureCon Instagram: https://www.instagram.com/culturecon/  Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Instagram:  https://www.instagram.com/imaniimani/  TikTok: https://www.tiktok.com/@heyimanigirl 

In Hour 2... [00:20] - Sexiest Man Alive: Patrick Dempsey vs. Jason Kelce GoJo, Golic, and Jessie react to the news that Patrick Dempsey was named Sexiest Man Alive, beating out Jason Kelce. The hosts express their thoughts on this development and debate the award's rightful recipient. [02:12] - Andrew Whitworth: Thursday Night Football and NFL Insights Former Super Bowl Champion and Thick-Neck King Andrew Whitworth joins the show to discuss Thursday night's matchup between the Panthers and the Bears. Whitworth shares insights into Bryce Young's development, the future of Justin Fields in Chicago, the future of Kyler Murray in Arizona, and how NFL defenses prepare to counter the Eagles' Brotherly Shove. He also reveals his top 4 NFL teams. [20:02] - College Football Playoff Rankings and Predictions  GoJo and Golic review the College Football Playoff selection committee's Top 10 teams and speculate which teams might enter the Top 4 after this weekend's slate of games. [29:47] - Interview with Philadelphia Eagles Safety Kevin Byard   After playing for the Tennessee Titans for seven years, Philadelphia Eagles Safety Kevin Byard joins the show to discuss his trade to his hometown team. Byard also touches on the challenges of adapting to a new playbook, Josh Dobbs' transition from the Cardinals to the Vikings, and his impressions of his new teammates on the Eagles' defense. Byard also shares his plans for the Bye Week and talks about the Eagles' demanding schedule ahead. [39:48] - This, That, and the Third  GoJo's former Notre Dame teammate Jimmy Clausen is in the news after Cam Newton reveals that Jimbo requested $1 million for the #2 jersey with the Carolina Panthers, Andy Cohen's displeasure with NBCUniversal's new New Year's Eve broadcast restrictions, and Elon Musk's call for human volunteers for testing his innovative surgical robots. Click here to subscribe, rate, and review the newest episodes of GoJo and Golic!  If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) (IL/IN/MI/NJ/PA/WV/WY), 1-800-NEXT STEP (AZ), 1-800-522-4700 (CO/NH), 888-789-7777/visit http://ccpg.org/chat (CT), 1-800-BETS OFF (IA), 1-877-770-STOP (7867) (LA), 877-8-HOPENY/text HOPENY (467369) (NY), visit OPGR.org (OR), call/text TN REDLINE 1-800-889-9789 (TN), or 1-888-532-3500 (VA). 21+ (18+ WY). Physically present in AZ/CO/CT/IL/IN/IA/LA/MI/NJ/ NY/PA/TN/VA/WV/WY only. New customers only. Min. $5 deposit required. Eligibility restrictions apply. See http://draftkings.com/sportsbook for details. Learn more about your ad choices. Visit megaphone.fm/adchoices

Katie Boyd is on a mission to give women the tools to step into their power, remember who they are and to be the HBICS of their Ambitchious lives.  She's the host of the Ambitchious podcast, an empowering extension of her first baby, Katie Boyd's Miss Fit Club. This multi-faceted health and wellness platform has transformed the lives and mindsets of tens of thousands of women from all over the globe. She is also the author of Ambitchious, a no-holds-barred, direct, and brutally honest wake-up call to embrace the powerful reality that being a bitch is a good thing.  Drawing from her expertise in exercise science and nutrition, as well as her work as a certified Reiki master/teacher and multi-dimensional healer, Katie is dedicated to helping others make physical and spiritual health and wellness their most coveted possessions. A popular motivational speaker, she has starred in her own reality television show through NBC Universal called Wicked Fit and has been featured on Dr. Oz, in O Magazine, as well as in Life and Style Magazine, Us Weekly, Boston Magazine, Boston Herald, and The Boston Globe. Katie is changing the conversation about empowerment, self-care, and what ambition looks like to everyone on an individual level.  A Massachusetts native, she now resides in Southern New Hampshire with her twin flame, Matt, and her pink-faced Boston terrier, Pearl. Follow Katie on Social Media & Connect: IG: @katieboydambitchious  TikTok: @katieboydambitchious Website: www.KBMFC.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Stocks Gained as Treasury yields Fell, Investors betting the Federal Reserve could be done Raising Rates for the year, Disney to Purchase Remaining Stake in Hulu from Comcast's NBC Universal

Josh Feldman serves as Global Chief Marketing Officer, NBCUniversal Advertising and Partnerships. Feldman is responsible for driving how the NBCUniversal's Advertising and Partnerships division shows up in the marketplace, leading creative executions that span Upfronts and industry-first events. He oversees the entire Marketing and Content Partnerships group, comprising the division's Commerce, Content and Talent Partnerships, Creative, Marketing, Strategic Initiatives, and Trade Marketing teams. This group operates the division's full scale creative agency; leads NBCU's development of an innovative suite of commerce solutions, such as One Platform Commerce; and furthers the company's commercial innovation commitments.Previously, Feldman served as the division's Executive Vice President, Head of Marketing and Advertising Creative. Prior to joining NBCUniversal, Feldman started his career at Turner Broadcasting, where he took on various roles including Senior Vice President & National Sales Manager, Vice President & New York Sales Manager as well as Account Executive, where he oversaw client relationships for Cartoon Network, Adult Swim, truTV, TBS and TNT.  Timestamps00:00 - Intro00:35 - Josh's Career Story02:50 - How does being creative help with sales04:17 - B2B strategies that make NBCU successful07:58 - Why Cannes is important to NBCU09:41 - NBCU's iconic programming11:05 - The secret to building strong client relationships14:21 - Funnel marketing and the importance of end of funnel16:34 - The popularity of Bravo17:46 - BravoCon21:00 - The best brand activations at BravoCon22:51 - How brands can work with talent24:49 - Being a media partner for the Olympics27:59 - Josh's advice on creativity and landing your message31:39 - Helping smaller brands

Shari Hazlett is a Brooklyn–based director, writer, performer, producer and media professional who works at the intersection of storytelling, comedy, and technology to inspire civic engagement and social change. Shari just finished producing, writing and directing The March, an historical comedy, which was presented by The Tank Theater (NYC) in June 2023. Shari produces and performs in The Duo Show, a monthly comedy show featuring NYC's favorite improv performers paired up for one-night-only character duos (Magnet Theater).  Shari is the co-creator and artistic director of the Social Justice Improv Project (SJIP) Collective, a media arts organization for marginalized and historically underrepresented theater and media arts creators to bring their voices to the stage and screen, and take their artistic practice out into the community (NYC/Chicago). Shari began her career as a community organizer and public health educator, from outreach to conducting HIV/AIDS testing and counseling, to program manager for the Congressional Black Caucus-funded (CBC) Medical Education Initiative, a multi-year pilot study and direct intervention to fight healthcare disparities and remove barriers to HIV/AIDS treatment. As a fellow for Equality Florida, she supported city and county lobbying efforts for workplace non-discrimination protection ordinances and statewide education and mobilization for marriage equality.  Shari has directed, produced and performed in original and scripted work at Magnet Theater (NYC); Dixon Place w/ Rubbish Comedy Collective (NYC); Tiny Cupboard (Brooklyn); QED (Queens); Upright Citizens Brigade (NYC), and at venues across NYC and beyond. A creative producer, director, and strategist, Shari has worked with NBC-Universal; SiriusXM; Comic Relief/Red Nose Day; NYC Big Apps; and the American Cancer Society, among others. Her work has been featured on WNYC and WBUR; The New York Times Live Broadcast of the DNC 2012 (Charlotte) and RNC 2012 (Tampa); The Stranger (Seattle, WA); Courier News - Election 2020 Series; and Creative Loafing, among others. Whew! That is a lot. Listen here for the details!

Host Tim Z. Hernandez speaks with award-winning film and television director Carlos Avila in this episode of Words on a Wire.Carlos Avila has directed for various companies such as NBC/Universal, Warner Brothers Television, Sony Pictures Television, CBS, Jerry Bruckheimer Television, Shoreline Entertainment, New Line Cinema and the Public Broadcasting Service (PBS). His credits include the television series, Grimm and Cold Case, the feature film, Price of Glory (which was developed at the Sundance Institute's Writers and Directors Lab), and several independently produced projects including Distant Water, Foto-Novelas and Tales of Masked Men. Carlos's new award-winning short film, The Kill Floor, is currently playing at film festivals throughout the country. Carlos is also partnered with veteran producer David Valdes (Avatar: The Way of Water, Dune 2 and Unforgiven). Together, they are developing the feature film, Last Band Standing, which Carlos wrote and will direct.

Many people wonder what makes the perfect brand partnership and why certain creators, celebrities, and companies are chosen for collaborations. In this episode, Sari Feinberg, SVP of Marketing & Content Partnerships for NBCUniversal's Advertising & Partnerships division, shares her experience in the media industry and the best practices for brand alignment. She explains how to work with other companies and find the right talent to convey the messaging, making brand partnerships effective. Hosted on Acast. See acast.com/privacy for more information.

Many people wonder what makes the perfect brand partnership and why certain creators, celebrities, and companies are chosen for collaborations. In this episode, Sari Feinberg, SVP of Marketing & Content Partnerships for NBCUniversal's Advertising & Partnerships division, shares her experience in the media industry and the best practices for brand alignment. She explains how to work with other companies and find the right talent to convey the messaging, making brand partnerships effective.Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify! Hosted on Acast. See acast.com/privacy for more information.

Join us for a fascinating discussion as we unpack Amazon unBoxed 2023, exploring the most exciting releases such as generative AI and more that can level up your advertising game. Our co-host from Pacvue, Anne Harrell provides us with a unique perspective on the advertising industry. Let's start with our chat with Jeff Cohen, Principal Evangelist, Advertising API at Amazon, as he shares his transition journey and the biggest differences he's noticed. Listen in as we dive into the role of ad tech in digital transformation and its implications for brands. We examine Amazon Ads' new offerings like generative AI and sponsored TV, which promise to revolutionize brand imagery and audience engagement. Get the inside scoop on Amazon PPC and new-to-brand metrics that could redefine your brand's success measurement. We also explore Amazon Publisher Cloud, a game-changing technology for publishers that promises unique and differentiated opportunities for advertisers. Get to know Miranda Chen, the director of growth and modernization for Amazon Marketing Cloud, as she walks us through its potential. Learn how lookalike audiences can help your brand reach new customers and how templatized analytics can make AMC more accessible. We also examine Amazon Marketing Stream and Rapid Retail Analytics, which provide valuable data on retail signals. Discover how sponsored products can appear on platforms like Pinterest and the features that make Amazon's new Sponsored TV offering a game-changer. All this and more, right here on our podcast!   In episode 504 of the Serious Sellers Podcast, Bradley, Anne, and our special guests discuss: 00:00 - Amazon unBoxed 2023 04:31 - Insights on Amazon and Advertising Growth 08:29 - Sponsored TV and Ad Tech Announcements 12:29 - Embracing Change in Amazon Advertising 20:40 - Amazon Advertising Full Funnel Solutions 23:39 - Benefits and Capabilities of Demandside Platforms 28:25 - Lookalike Audiences for Reaching New Customers 34:59 - Amazon Marketing and Rapid Retail Analytics 41:15 - Amazon's Sponsored TV Announcement ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video Transcript Bradley Sutton: Today we've got a special episode here at Amazon Unbox 2023 where we're going to talk about all of their releases, like generative AI and sponsored brand hats, and also a lot of cool things like sponsored TV. How cool is that? Pretty cool, I think. If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10/adtomic for more information. That's h10.me/adtomic. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10 I'm your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. We're here at Amazon Unboxed in New York. I've been on the road for like three weeks and there's a second there where I wasn't quite sure where. I was. I've been in so many countries lately, but we've got a co-host today and from Pacvue, and how's it going? Anne: Great. How are you doing? Bradley Sutton: I'm just delightful. Now, what is your background? What do you do at Pacvue? Anne: Yeah, so I'm a product solutions director for DSP at Pacvue, so I do basically anything related to DSP and AMC help with our product road mapping, help with strategy for some of our enterprise level clients doing customer within AMC marketing you name it, I probably do it. Bradley Sutton: How long have you been at Pacvue? Anne: I've been at Pacvue for coming up on four years now, so about three and a half years total. A lot has changed since I joined. I started at Pacvue focusing on our managed services team, so I was primarily working with some of our strategic accounts, helping to build out their capabilities, doing strategy not just for DSP but across kind of omni-channel focuses, so for search as well. Prior to working at Pacvue, I actually worked in an agency in Austin, Texas, where I'm normally based, where I again did omni-channel strategy for enterprise level accounts. So my background is not just with programmatic and DSP, but I really gravitated to it. It's just one of those types of advertising channels that really allows you to have a lot of flexibility and creativity and really is conducive to innovation. So I really enjoy working on the DSP side of things. Bradley Sutton: Cool. Now what did you go to school for? Anne: I went to school for advertising, so I think I'm in the right place. Bradley Sutton: Okay, so you're right. Where did you go to school at? Anne: It's called St Edward's University. It's in Austin, Texas. So I've been in Austin since I went to school and I just never left about a decade. Bradley Sutton: Okay, I was about to say, because you don't sound like you were born and raised in Austin. Anne: I was not Okay. Bradley Sutton: What were you born and raised? Anne: Well, where I was born was Hattiesburg, Mississippi, but raised is a harder question. I moved about 10 times before I graduated high school. So you pick a state, I probably was raised there. Bradley Sutton: Okay, cool, yeah, because I was like wait a minute, she doesn't sound like a native Texan here. Anne: I know no accent yet. Bradley Sutton: All right, maybe 15, 20 years from now you might have a little twang in here. Anne: Right, right, I actually have a little bit of a Southern accent, I think I kind of got rid of it as I moved around. Bradley Sutton: Okay, cool. Now what are you? We're going to be talking to some people that probably people have never heard of podcasts, right? You know there are exactly executives here at Amazon who are you most excited to talk to today. Anne: If I were to have to say, my favorite subject matter is definitely the DSP AMC side of things, and I know that we're speaking to Kelly, who's the VP of DSP, so that's obviously a great place to start. We're also going to speak to Miranda, who is a director for AMC at Amazon, so I think there's going to be a lot of really great content around that. But in general, we're also talking to a lot of people who are very broadly focused across all of ads, and so I think we'll have something for everyone in this one. Bradley Sutton: Yeah, so you guys might be. There might be some newbies out there, don't tune out. This is stuff that you're going to need to know If you're an advanced seller. We're going to talk about some stuff that you guys might be able to use right away. That was just announced this week at Amazon Unbox, so let's go ahead and hop right into the interviews, all right. First up, we've got my brother from another mother here, jeff Cohen. Jeff, how's it going? Jeff: Everything is great. So great to see you, so great to see the whole Helium 10 Pack View team at this conference. It's great to catch up with everybody. Bradley Sutton: Yeah, Now you've been in the game longer than me. I remember the very first conference I spoke at. You were a speaker and you were already a veteran speaker at that time. You know side note that that conference there probably had the best food I've ever had at the conference. This is probably the second best Like. Jeff: I'm really impressed with the offerings here. Yeah, I'm curious what conference that is, but we don't have to go into that now. Bradley Sutton: But it was right here in New York. But you were on the SaaS side. You know, like I am now. Now you're at Amazon, like what's been the biggest you know kind of eye-opening thing or difference, now that you're on the other side of the aisle. Jeff: Yeah, interesting because I always like to joke that you know I drink the Amazon Kool-Aid before I ever like came here. I've been an Amazon like fanboy since like 2005 when I started textbookscom and it's been interesting because I'm in a unique position where I can bring the outside in and the inside out, and I think that you know, one of the many things that I've learned is maybe like the patience that you have to have with Amazon Maybe I didn't have as much patience when I was on the outside and the amount of time that it takes for some of the things to develop at Amazon. But when they like grow and they go to scale, it then moves at like this rocket ship pace. And so I think you're starting to see that with some of the tools, like AMC or even like you know what's happening with, like Amazon Studios and some of the new, you know productions that are coming out, you have this like rocket ship pace of what's happening in terms of the development and the new opportunities and how advertisers are using the technology, and so you have to kind of be patient when new things come out. So when you have a totally new product like Sponsored TV, you got to realize that it takes a little bit of time to kind of figure out how does it work into the individual advertisers media mix, and so that's the measurement work for each brand along the way. But then once it kind of gets up to full speed, you get to see like how it all works and you know and how it's really excelling brand growth. Bradley Sutton: Yeah, now we're going to be interviewing a lot of your colleagues here about some very specific announcements that happened here at Unboxed and before I ask you to give a rundown, you know, one of the things that was announced today it's on the website too is about the new generative AI that can help people doing Sponsored Brand Ads to generate some new creatives. Can you talk about that just a little bit? Jeff: Yeah, I think there were like three themes to the keynote today that I kind of jotted down. One was this idea of, like digital transformation and one was this idea of like how ad tech plays in in a responsible way. And then the third one was like how we reinvent, right, how we have reinvent what's possible. That was said numerous times, and I think Gen AI kind of fits into almost all three of those categories. And you know, we saw a lot of opportunity, a lot of new changes with Gen AI that have come out of AWS. We saw a lot of changes with Gen AI that came out of Amazon Accelerate, and now we're starting to see some come out of Amazon ads and I'll you know it's cool, right, we can take a product and we can turn that product into a full lifestyle image. And I think it's if you can just start to kind of think about where the possibilities go from there and what else brands can do and how we can enable that, either with what Amazon ads is doing or with what our partners are doing right, because it doesn't always have to be invented by us at Amazon it's really making it easier for brands to be able to take advantage of this technology that maybe was a little expensive or time consuming or difficult to use, and now it's all done with prompts and it's really simple and easy and that's really cool yeah. Bradley Sutton: Now, what about some of the other announcements? Say you have any. You know things that stick out that you're especially excited for. Jeff: Yeah, I think that what we're doing I mentioned it during our opening segment but Sponsored TV, I think is a really cool one and you know, in short, it's democratizing the ability for brands to be able to place ads into our streaming portfolio right so across Prime Video, free V and all the other channels that we have that I can't even remember them all because I'm supposed to think so quickly and I think that's really cool. And again, like there's no budget for that, you do have to have the creative, but Amazon has services that can help you make that creative or there's third parties that can help you make that creative. And I thought that was a really exciting announcement that was made, you know, on the heels of the announcement that was made a month ago. It was kind of reinforced about like what's happening with Prime Video and it moving to an ad supported network, creating a ton of, you know, new inventory for brands to begin to explore, and that's really super exciting as we start to go into it. And then there was like a bunch around ad tech and like what's happening around measurement and I know, like from you know, we're all near and dear to this idea that measurement is critical to our overall success and new metrics that are being released, making it available to understand how new to brand customers are impacting the business, and I think those are all really important for us to be thinking about because we have to close the loop. As advertisers and as we move to this cookie-less world right, it's signs point to it happening in 2024, we have to find ways to be able to close the funnel and understand how our ads are working, and Amazon's working really hard to help brands be able to do that, both within our suite and also when you're outside of our suite. Anne: Yeah, you mentioned the new. New to brand metrics, new to brand consideration metrics, I think is what we're calling them. Can you walk our listeners through what those really are? Jeff: Well, when you're looking at new to brand, right from like a super high level, new to brand is starting to give you this metric that's beyond ROAS, and it's starting to allow brands to look at who was not buying their brand within the last 12 months. Who's now buying their brand, and there's a suite of metrics now that are available for you to be looking at so that, as you're looking at different inflection points of your advertising, you can start to actually dial down into what action you're looking for people to take. And I think that's what's really cool. And it's like this evolution and brands have to think through this evolution like one of the simplest ways to think of this, right for people who maybe, like this concept's a little far for them. One of the simplest ways to think of this is around this idea that, like, if you're trying to get more awareness of your product, when you're looking at a video, you don't want to just see video views, you want to see how long they've been watching the video, and so you might start optimizing your campaign based on video length, how many people get to a half the video or three quarters of the video. And so, when you start to get into the new to brand type of metrics, you're actually saying, okay, I want incremental growth and by definition is, you know, sales you wouldn't have had before. One of the best ways to measure that is by people who are new to your brand, and so by having multiple metrics now to be able to understand how those are being impacted, you can now go back into tools like AMC and see how that funnel is working and which ones are driving the actual you know points that you want to drive and that that's really cool, right, it's, it's very excited about. Anne: I'm very excited too, yeah. Bradley Sutton: Awesome, all right. Last question for you know maybe not something that was released here at Unbox, but you know you're very active on LinkedIn. You see what people are posting about. You know I'm sure you look at metrics about what advertisers are using. Is there something in Amazon advertising that you feel is is kind of being slept on or not enough people are talking about it, that you think more people should be using it? Jeff: I mean more people should be using Helium 10 and Pacvue. Bradley Sutton: That goes without saying. Jeff: Okay, besides that, I think that you know, bradley, you and I get asked this question a lot, right? And? And our answer is always it depends. And I think that, instead of like saying, like this is a tool that you should be using or this is a a, an advertising function, you should be trying, I think that advertisers need to be open to the idea of test and learn, and I think the more you can train your mental model to work in a test and learn type of environment, the more open you are to change, because the only thing that's constant is going to be change. Right, and you started by saying like, where this industry was years ago when we both started, think about all the change that's happened and all the change that's occurred, and the brands that have not just survived but thrived through that are brands that have taken advantage of new opportunities, have invested by testing and learning and have then double down on the things that we're working. And I don't mean to oversimplify it, right, but it's not a very specific answer of like, use helium tens tool for keyword, blah, blah, blah, but it's like that's just one piece that you then use to implement the strategy. So work backwards. What's your goal. How are you gonna get there? And then figure out what tools you need to help you scale. Bradley Sutton: Awesome. All right, well, jeff. Thank you so much for joining us. We've been trying to get you on the podcast for like two years. I'm happy it finally happened and we'll definitely be keeping in touch. Appreciate it. Thanks, guys. All right, next up, we've got Kelly here. Now, Kelly, can you go ahead and introduce yourself? Tell us what you do at Amazon. Kelly: Absolutely so, Kelly McClain. I lead our demand side platform at Amazon, so we call it ADSP, and excited to be here. Bradley Sutton: Thank you for the time. Awesome, Awesome. Now you were, you know. Just saw you on stage a few minutes ago. What were your big reveals of the day? Kelly: Yeah, really good question. So I think if, if you think about Amazon ads and kind of where we've, where we've been and where we're going, we've really continued to make a lot of progress on on how, what we've been building a lot of our goals. We're focused a lot on interoperability with our ad tech solutions, so making it easier to use. We're focused a lot on performance improvements and then again, all of this is underpinned by making sure that we're putting privacy at the core of everything that we're doing, and so, with that in mind, we've been kind of launching this week in particular, a lot of different updates around, as you think about planning, activating and measuring, right. So within planning, we were launching Cross Channel Planner, which is a new way for you to really think about full, full funnel planning. We announced Amazon Publisher Cloud, which is the new clean room technology for publishers, which we're really excited about. We've been making a lot of performance improvements to the demand side platform, both with the user interface as well as the backend performance, and then we've also been been launching a lot more on our measurement capabilities, right, so making sure that marketers are getting the insights real time, making it a lot easier for them to kind of understand. You know how they should be looking at performance and where they should be making future investments. So we're excited about it. It's going to be a really fun week. Bradley Sutton: Awesome, awesome. We have our resident DSP nerd here, Ann, so she's going to go ahead and ask have some follow up. Anne: Definitely. Amazon Publisher Cloud was announced today, which is a big step for your publishing partners, obviously. Do you see any benefit for advertisers with this release? Kelly: Yes, definitely, and you know, I think to your point. I mean we've had, if you think about kind of clean room technology, right, really starting with cloud solutions. Then Amazon marketers cloud right thinking for marketers on how we can help support them. And Amazon publisher cloud it's going to be a mouthful after I'm speaking all morning. So excuse me, but you know that's really about a solution for publishers, right, giving them much more of the ability to pair any unique insights that they have right Demographics that they might know, of course, with folks who are coming to their site and then pairing that with Amazon Ads data. But the real core of that is, of course, providing opportunities for publishers but making it easier for them to connect with advertisers, right, advertisers. Often that you know there's so many different deal opportunities out there. A lot of the kind of deal process is very manual today and it's hard to discover the right deal and knowing which deal is right for you to reach your audience and so you know. A simple example, right is, if you're, let's say, you're a common website and you know the different demographics that are coming to your site every day, but by layering on Amazon audiences, you might realize, oh, I actually have pet food lovers who or sorry, pet food lovers- I have pet lovers who are coming to my site that I didn't realize, and so then that offers publishers the ability to maybe customize some unique deal opportunities to advertisers who might be trying to target pet lovers right, or specific brands who might be selling pet food, and it provides much more unique, differentiated opportunities, and we actually had a recent test with NBC Universal and they were able to offer three and a half times more reach than what they'd seen in the past, which is really exciting. So we see this as beneficial to both marketers and to publishers by really making it a lot more simple to connect with audiences. Bradley Sutton: At the end of the day, you know, pet food lovers are pets in about 10 years at Unbox. I predict like there's going to be some DSP where pets can actually base, you know, based on what they see on TV. Anne: They've already made more of the food, Exactly exactly, so we just launched something. Kelly: And if that's possible, maybe pets will be transformed into some sort of language that they can then activate. Anne: I think so, I think so. I don't even want to think about that. Kelly: I know, I never really thought about that? Anne: Yeah, that's very exciting. So, essentially for the advertisers listening, it's going to make your reach potentially broader but also more relevant, right? So the publishers have the ability to make targeting more relevant Absolutely Great. Another big announcement was the cross-channel planner. Yes, so can you walk us through how you think the ability to forecast reach will change how advertisers perform through their DSP program? Yeah, absolutely. Kelly: I mean, I think one of the biggest challenges today, as you all know right, is the fragmentation of channels and information and the overload of signals, right, and so that's where we're excited with Cross Channel Planner providing more of the ability to help marketers understand who they should be reaching right across the funnel and get much more information on how to kind of more efficiently drive their spend. In the past, we've launched Channel Planner, so that was our first product for mostly catered towards streaming TV, right, and how do you think about reach curves and how do you make sure that you're delivering against that for upfront pitches and so forth, and this is really kind of the next iteration to driving more efficient spend. So, ultimately, we think this is going to be kind of the next step of just providing much more granularity across all of the Amazon ads products on Amazon beyond Amazon, to make it easier to figure out. Okay, where should I be allocating my budget in the best way possible? We had a baby brand who actually was reaching audiences and they activated. So they leveraged Cross Channel Planner, activated via the DSP, and then they used custom advertising to direct customers to their online store and actually had four and a half times click through rate and 11% increase in impurchase rate, which was pretty cool to see. So again, I think the ability to plan and then easily activate is something that we're really committed to and excited about. Anne: Do you think this will be applicable for advertisers who are advertising both on Amazon and off, so more so that third party placement this will help plan for that as well. Absolutely. Kelly: So Amazon is known for retail media and driving conversions in the Amazon store, and we've been making so many investments over the past several years to really drive much more full funnel solutions and making all of our solutions work for all types of advertisers whether you're an advertiser that sells on Amazon or not because we're really excited about the power of again combining Amazon signals with marketers, third party and third party signals in a way that you can actually drive conversions, drive reach and have more of a full funnel experience and conversation. And that's where our Amazon publisher direct team comes into play, where we have a lot of these relationships and can reach anyone across the internet. But we've also been investing in modeled audiences and the performance through the DSP, and so a lot of people are kind of thinking about the loss of cookies in a negative way. We actually see this as an opportunity. We see this as a way to really innovate and rethink how marketers can potentially reach people in a privacy, safe way. That also drives performance, and so this is why we've also been investing in our modeled audience solutions right so, especially as we think about driving sales or reach off of Amazon, and we've been seeing over 25% increase delivery with a lot of the solutions, as well as 12% less cost per click per impression, which I'm barely able to talk. I'm going to lose my voice by the end of this day. But so, yeah, I think all of these from again, the planning, how you can activate all of the performance improvements we've been doing within our DSP we're excited. We'll continue to help accelerate marketers across full funnel wherever they want to reach people, which we're thrilled about. Anne: Definitely the ever looming third party cookie deprecation. Yes, exactly. Kelly: Yeah, a lot of energy, but understandably, and I think it's the right thing for us to rethink how we can really connect marketers and people in the right way, moving forward. Anne: Agreed, agreed. Another thing that was mentioned was the bidding enhancements that are now going to be available through the DSP program. So, essentially, you pick a KPI and you let Amazon do all the bid optimization in order to get to that KPI. Do you think this is going to change costs for advertisers, like, will CPMs go down in highly competitive categories or go up because of this automation? Kelly: Good question and, being a DSP enthusiast, I'm sure you know that our system has been really hard to use in the past. We've heard feedback from customers and partners that it was very complex, and so we've really been. So this goal seeking bidder, as well as re-augmenting our interface so that it's much more anchored on goals, has been paramount. We want to make it easier to use the DSP. We want to understand what is your goal, what are you trying to do? What outcome are you trying to drive for your business? And we've been making a lot of user interface improvements. And then the goal seeking bidder, on the back end to your point, I'm not sure what it will do in terms of you know, I can't talk to overall pricing in the system, right, but what I can say is that we're already seeing, you know, up to 40% reduction in CPAs, where we're able to better optimize against a goal, and we're seeing marketers just really gravitate towards the ability to kind of have much more of a simple experience. But we also believe in control, and so I think that's one of the powers that we think the Demand side platform has is, if you want all of the customization, if you want the complexity, we have that right. You can really adjust whatever types of bids that you want. You can layer on various different types of audiences. You can play around with different creatives. You can, you know, make a ton of different ads to try and test and at the same time, if you want a more simple, easy experience, you know what your goal is. We're able to help optimize and provide recommendations on the best way to do that. So we see it as kind of a nice balance in providing marketers kind of that wide range of capabilities, because we think there's a lot of different discussions in the industry right now on what way folks are going to be going. Bradley Sutton: Awesome. Well, thank you so much for your time and thank you for all you do at Amazon. We appreciate it. Kelly: Thank you for the partnership. Appreciate it, of course. Bradley Sutton: Thanks, thank you All right Now we've got Miranda. Miranda, this is our first time meeting you, so can you introduce yourself and tell us what your position is at Amazon? Miranda: Absolutely. I'm Miranda Chen. I'm the director of growth and modernization for Amazon Marketing Cloud, or AMC for short. I've been at Amazon for 11 and a half years now, live in the Bay Area and at AMC I lead several teams responsible for product and engineering, developing our audience activation capabilities, making AMC easier to use for more and more customers, as well as our go to market and customer enablement activities. Bradley Sutton: All right Now. We have a wide variety of listeners, anywhere from brand new people selling on Amazon to humongous billion dollar brands. Now, the billion dollar brands probably know all about AMC, but some of our newer ones might not understand that. Maybe there can feel like wait, marketing, stream, marketing, AMC, there's all these acronyms. So can you just give a quick, maybe 30 second, one minute introduction about what is AMC? Miranda: Yeah for sure. So Amazon Marketing Cloud, or AMC, is Amazon ads as clean room, so it's private and secure by design. Each advertiser has their own campaign signals of all their various Amazon ad spend within their particular instance. So we have signals from sponsored products, sponsored brands, streaming TV effectively like all of the actual campaign events and enables custom flexible analytics on those signals. And then it also enables advertisers to be able to upload their own first party signals or third party signals so you can think of, like product catalog, retail conversions, things like that, and so then you can generate really really flexible insights, typically using SQL, such as path to conversion, reach and frequency, overlap analysis and then actually take actions on them. Bradley Sutton: Cool, so most of our listeners probably weren't able to attend here at Unbox. What's the big release for your department here at Unbox? Miranda: Yeah, so we had a couple different releases specifically related to AMC that I can touch on. The first was AMC template analytics. So it takes some of our most popular queries, such as path to conversion, reach and frequency, and then allows users to be able to generate those insights without needing to touch any codes. So that's a pretty exciting development, particularly since we know that not everybody no SQL has taught themselves SQL overnight. And then the second one was AMC lookalike audiences. So we already have the capability where one can generate a custom audience based on specific parameters. So let's just say, an advertiser saw, wanted to create an audience of folks that had seen their detail page view or even added to cart but didn't actually activate and then wanted to drive better performance. They could create a particular, they could run a query, generate that insight and push that directly to the DSP. So that's one way. That's AMC rule based audiences. And then now we launched this enhanced capability for lookalike audiences. So it enables effectively exactly what it sounds like. So finding alike audiences based on that same seed, leveraging machine learning in a clean room capacity trained on Amazon, shopper and customer signals, but all still in a private and secure place. Bradley Sutton: All right, you're already starting talking technical terms that are over my head, so let me bring in the smart one of us. And to clean rooms. My room's not clean, I don't know. That's not what we're talking about here, but go ahead and please follow up and make me sound smart here. Anne: Yeah, of course. So I'd like to talk about lookalike audiences more specifically, because this is a way for brands to reach highly relevant, essentially new customers. So do you think this will change the way people are targeting that new to brand customer targeting incrementality? Miranda: Yeah, I mean we think it's going to be a great way for brands to be able to reach more and more shoppers. So, as I mentioned, the lookalike audiences are trained on based on deep, deep ML, based on lots of very, very, very good signals, and then the advertiser can actually leverage, can get to choose what's their specific seed for the audience, like what's the general size of the audience, based on their objective and then also the relevance. So I think it'll be a really key tool as a part of the marketer toolkit. Anne: Yeah, definitely. Do you think lookalike audiences are scalable for brands that maybe have lower purchase data or lower engagement data that are using AMC? Miranda: I think so. I think they're precisely like the brands that actually could benefit from it, right Because they have a small bit of deterministic signals that they actually want to be able to enhance. And then also because AMC is private and secure by design, as I mentioned, they can also choose to upload their own first party or third party signals and then create a seed based on that and then continue to go find additional customers that seem similar to that seed. Anne: Right, I love that you call it a seed, because it sounds like it will grow over time if you're utilizing these tactics, so that's a great way to phrase it. Miranda: Thanks, it didn't come up with it. Anne: Well, we'll give you credit anyways. So you talked about the AMC templatized analytics, right? Is this a way to make AMC more accessible and, if so, are the queries that are available through those templatized analytics? Will it grow over time? What's available through that? Miranda: Yeah, so we think it's a first step towards making AMC easier for more and more customers. So we don't have a specific timeline yet on additional templates, but it is something we'll be continuing to evaluate. We have been talking to different customers and internal teams about how we can also make AMC easier to use through point and click applications as well. We also work with dozens of partners that are making AMC easier to use, either through visualizations or through their own innovative dashboard. So I think through the combination of either homegrown or partner built capabilities, we'll be able to continue to bring AMC insights to more and more customers. Anne: Yeah, pacview is one of those partners. We do have an AMC dashboard Great, I think. Another question that's kind of just in general about AMC do you think there are any verticals or categories that benefit the most from this data, or that you've seen a lot of growth and success with using AMC? Miranda: Yeah, we think of AMC as equal opportunities. So we look at the data a lot. We're very, very data driven surprise, surprise at Amazon and what we've seen is that there's penetration for AMC across brands and partners and agencies as well as across all verticals. So we've seen, certainly, strength from brands that sell on the Amazon store, but also pretty strong results with entertainment, with automotive, financial services. So you can think of someone who's like automotive who might have a bunch of local dealerships. They want to be able to do more fine event grained analyses based on specific geos, and so something like AMC is perfect for that be able to do more precise measurements. So, yeah, certainly we think it's a great product for all, but it really depends on that particular advertiser's objective and then what are the types of signals that they want to bring in and what kind of insights they can generate. Anne: Definitely, it is flexible. Miranda: Exactly Infinite and flexible. Yes, Great. Anne: My last question is just a kind of a fun one. Do you have any specific query or an example of a query that you think was really innovative that's been pulled through AMC that you can recall? Miranda: I think it's probably a generic answer, but I think the Path to Conversion one is probably one of my favorites, just because it's the simplest. I think AMC was actually the first place where an advertiser could see all of their signals across all of the Amazon ad products, and so someone who was buying sponsored products and DSP might not have realized before that they actually were driving better results together, and so Path to Conversion, and actually be able to understand how those two products were interacting, for example, really brought a lot more power and insight, I think, to advertisers. Anne: So I don't think that's generic at all. I love that one too. Miranda: There's a reason. That's core kind of at the top of the instructional query library. Anne: Right. Miranda: Agreed, all right. Bradley Sutton: I have another question for you. I like asking stuff that maybe nobody else is going to ask. When you want to take off your Amazon hat and kick back with a hobby to kind of like balance work life, what's your go-to hobby? Miranda: Well, I have an almost four-year-old so she is probably my hobby in most of the time. I'm going to try and go do fun things on the weekend, whether it's exploring new coffee shops or going to find music. Bradley Sutton: The four-year-old is a coffee drinker, is she? Miranda: No, she's not, but she's an avid consumer of chocolate croissants, and so we sample baked goods in lots of different places. Then mom gets her coffee. I think that's probably it, but in my prior pre-kid years I did a lot more yoga and hiking and things like that. Bradley Sutton: So enjoy those years. You know, my kids are over 20 already, so I wish I had a four-year-old. I remember those days All right. Thank you so much for joining us and you educated me a lot. It sounds like Ann knows all about what you're talking about. It was like a different language to me, so I appreciate you educating us on IMC. Yes, absolutely. Thank you so much. Miranda: Thank you so much. Bradley Sutton: Alright, we've got Teresa here. Teresa, could you go ahead and introduce yourself? Teresa: Sure, I'm Teresa Uthralton. I'm the Director of Partner Development here at Amazon Ads. Bradley Sutton: Awesome, awesome. How long have you been here at Amazon? Teresa: I've been at Amazon for almost 10 years, so I'm approaching that red badge. For those of you that know our badging conventions, Nice, nice. Bradley Sutton: Now you're from here in New York. I've always been in New York, yep. So I'm going to start off with maybe the most important question of the day Julianne's Pizza in Brooklyn. Is that the best representation of New York pizza, or not? Teresa: Oh, that's tough. There's so many really good pizza places now I can't even keep up with them. There's so many. Bradley Sutton: Alright. Well, we're going to have to connect right after this, because I have two days left and I need to maximize my time here. Teresa: Yes, Alright now. Bradley Sutton: We're not here to talk about food here. Teresa: I recommend checking out Roberta's in Bushwick though. Bradley Sutton: Roberta's in Bushwick. I have not been there. Anne: Yes, I think you'll really enjoy that. Bradley Sutton: We're going to that one. Anne: Right now. Yeah, actually, cancel the interview. Let's go there, we go. Yes, of course. Bradley Sutton: Now Anne here is going to ask a lot of the more technical questions, especially those that have to do with enterprise. Now I'm here to represent, kind of like, the voice of the average Amazon seller, and you know, there's some people out there who might not fully know what Amazon marketing stream is first of all. So could you just go ahead and just kind of give a quick elevator pitch for what that is? Teresa: Sure. So Amazon marketing stream is a partner-facing product, and what it does is it provides really granular hourly signals on all our advertising metrics through the Amazon API, and what that means to a seller is that they will be able to get all sorts of insights about their business that normally they would not have known. Bradley Sutton: Okay, all right, I love that. Did you practice this? I didn't even tell you I was going to ask that. All right, cool, cool. How about rapid retail analytics, your other specialty? Teresa: I know I love rapid retail analytics, so Amazon marketing stream obviously totally focused on advertising signals. As we know, so much of what's exciting about Amazon ads is that you got online retail and digital advertising Right, and so rapid retail analytics provides that level of granularity on retail signals, and one of the reasons that's so exciting is that that data used to be available at a daily cadence with a 72-hour lag, so we literally it's almost near real time now, which is a really, really exciting development. Bradley Sutton: Okay, all right. Well, now that I got that out of the way, let me turn it over to the smart one of us too, and for some follow up questions. Anne: Yeah, so I kind of want to double click into Amazon marketing stream, specifically the fact that it was recently released for DSP or it's being extended to DSP. How do you think this will change the way advertisers manage their DSP campaigns now that they have that real time data that we were talking about? Teresa: Well, it's interesting. I think one of the things that I've learned is I've been humbled by our partner's creativity. Right, you know, I was just. I was just telling someone. I joined this team three weeks before Can last year and so I showed up at Can meeting all my partners for the first time, and we had just launched the first version of Amazon marketing stream and I was like this is the coolest product. But what really got me excited was it's a product that we developed based on the feedback we got from partners Like they, they have a seat at the table, they participate in all our betas and our product teams love them, right, because they get like this incredible, you know, they get their hands dirty and they come back and they're like these are the 27 things that are wrong and you need to fix right, which is if you're a product team, that's actually like really helpful, right, so, and what? The thing that's so interesting is like it launched and everyone loved it, but then people are like well, but it only has sponsored products. Right, like, I want more, I want more, I might want more. So I think what's exciting about having ADSP signals in there is that's going to unlock a whole bunch of opportunity around partners that are deep on ADSP Right. Definitely and I think you know, probably a few months from now, we'll have some really interesting case studies, success stories. There's really like almost no end to the creativity of our partners, which is really great because they're such awesome builders. Anne: I agree. I'm curious AMC they not AMS? AMC? I know they get our accurate, our Amazon accurate. I know, there's so many of them Also provides hour by hour data for both DSP and for sponsored ads. Prior to this, especially prior to AMC, but also prior to AMS, this wasn't available for advertisers, so you kind of had to guess when you were running, like day parting or anything along those lines. Do you think the release of the stream data for DSP will eliminate the need for the AMC hourly data? Teresa: Well, I think you got to go back to like what are the use cases that people use other product, right? I think, like what is great about Amazon marketing stream? Right, it's an aggregate, aggregate data pipe, if you think about it, right, and so ultimately that's going to help people build solutions that are evergreen. It's going to help people train AI models right, because how do you train AI models? You need, like, lots of granular signals, right? And whereas the Amazon marketing stream is really about very specific use cases around, like understanding the customer purchase path, understanding incrementality, understanding attribution, so I don't think it's like one or the other, I think it's very like use case specific. Anne: Right. That actually leads perfectly into my next question, which is how you see these two datasets working together with advertisers currently, or how you see in the future that they can work together. Teresa: Yeah. So I think, like what I think is really exciting about partner innovation is, ultimately, I don't think there's ever been a better time to be a marketer, right, like there's that whole age old question about, like I know half my advertising is working, but I don't know which half, and I think we're getting about as close as we're going to get probably in our lifetime, but we're on the cusp of that with a lot of these tools, and so I think the the part about Amazon marketing stream that I think is so exciting is that it will allow the kind of automation that makes brands so much smarter and helps them do more with less. Right, and we're seeing like especially like this year has been an uncertain economic climate for a lot of folks, right, and a lot of a lot of folks are trying to figure out like my budget has been cut or my budget is capped, but I'm being asked to drive more growth Right, and I think, like partners have been able to deliver solutions based on Amazon marketing stream and rapid retail analytics that have really enabled that Awesome. Bradley Sutton: And you had a last question. Anne: I did. It's a fun one. What's your favorite thing about being at conferences like unboxed? Teresa: Oh, it's meeting my partners. You know, I learn so much from from meeting with partners, right, like I said, it's very humbling. The innovation, the creativity, what they teach us about our customers, what they teach us about our products and it's such an incredible learning experience is so energizing. Were you at our our cocktail party last night? Anne: No. Bradley Sutton: I was not. Anne: We had a lot of cocktail parties. I'm sure it was very. Teresa: That was like such a fun buzzing party and I got to meet partners from all over the world. At our award ceremony on Monday we met partners that came from Delhi and it was just really, really exciting. Bradley Sutton: Awesome, all right, well, thank you so much for coming on the show and we appreciate all that you do at Amazon. Teresa: Thank you, thanks guys. Bradley Sutton: All right, we've got Ruslana here. Ruslana, welcome to the show. Ruslana: Thank you, Bradley and Anne, for having me. Bradley Sutton: Are you based here in? Ruslana: New York no, I'm based in Seattle. Bradley Sutton: Seattle. Okay, Seattle was just there for accelerate, lots of rain, but I like. I like Seattle weather a lot. Quick question for you, first of all just how long have you been at Amazon and what is your title there? Ruslana: I'm a vice president of sponsored brands display in TV advertising and I just celebrated my 10 year anniversary Last week awesome, congrats, congrats. Bradley Sutton: now we're gonna go into like what you announced today, but you know something while you were on stage, you also referred to something that was, you know, launched a little bit ago. We're how, now you know, sponsored products can show up on websites like Pinterest and things like that, and one thing that was I have a bad memory, but it was new to me, maybe I knew about it, I guess, didn't know was like it's not just a product that's gonna display, but it'll also show, I believe, like the reviews count and even the shipping time did I, did I hear that right. Ruslana: Well, with sponsor products, our goal is to deliver the same value that Advertisers are getting today by having sponsored products was an Amazon store and some of the critical sort of trusted Amazon attributes, such as reviews, pricing information, as well as Prime delivery promise, are essential elements To helping customers make decisions and actually purchase. So yes you are, you got it right at that. Sponsor products will be containing Kind of product level or Amazon key, amazon trusted information Within these new and exclusive placements across some of these sides to help our advertisers to really go quickly and with ease from discovering something or exploring something to actually purchasing awesome, awesome. Bradley Sutton: That's been. That's been out for a while, but today, when you're on stage, you announce something brand new, and that was sponsored TV. So just give us maybe a quick 30 second, one minute overview of what that is, and Anne has some follow-up questions on that. Ruslana: Well, we see a sponsored TV, tv advertising as a whole, as a critical element of brand-building strategy. That should not be something that Brand cannot do. Any brand of any science should be able to tap into this opportunity and reach these engaged audiences on a big screen In the living room, and so sponsored TV is aiming to accomplish just that. We have worked very closely with our brands and our customers and Backwards from them, to understand what their key pain points have been and why they have not potentially used TV more actively Was in their overall brand-building strategy and, as a result, launch sponsored TV. I'm trying to eliminate three main pain points no guarantee commitments, no spend, minimum creative support and, lastly, access to first-party Amazon, first-party signals. Even when you advertise in TV, powered my machine learning and Right measurement so that advertise and send value, because what we've learned is spend is intimidating, a Lack of the right creative or ability to create the right credit. Just knowing what resonates on such a screen is Hard and intimidating and, lastly, just understanding the value that TV delivers for these brands was difficult. And so, given those three main pain points, that's there. That's why we're sponsored TV. I think to wrap like there is another element right. We at Amazon, we very custom obsessed and in this instance, we have two customers right. We have brands, and we just talked about the value we deliver for the brands, but there's also another key customer, which is the viewers, and for viewers, this is an opportunity to discover diverse collection of brands and products in places where they choose to spend their time. Bradley Sutton: Okay, now I'm just wondering where, like? What kind of placements are these? Are these like, like, like trailers that come up, or are there just actual, you know, banner ads that might pop up while you're watching a TV show? Ruslana: Oh, this is a TV advertising we're talking about, so they are video, so this is not this not sponsored display. Jeff: Yeah. Ruslana: This is video ads and they sponsor TV. Today service was in freebie content. Like I don't know if any of you watch freebie, I do. I love certain shows there, so big fan. So there is freebie content. There is streaming. Do you stream? Do you twitch? Bradley Sutton: Yes. Ruslana: Okay. Well, when you twitch during live streams, that could be. Another opportunity was in. Bradley Sutton: There might be people watch watching this right now on our rebroadcasts of this. Ruslana: People that twitch. This is where the ads would show. And then, lastly, was in a fire TV apps. Bradley Sutton: Okay, excellent yeah. Anne: So it was mentioned that the goal of this campaign, or at least one of the goals, is to make it more accessible to Advertisers who have lower budgets, don't necessarily want to deal with spend minimums etc. Do you feel like there's a lower level of budget sufficiency for running these campaigns, or can it be tested with a small amount of money? Ruslana: Well, we, as I said earlier, right customer obsessed, working back, working backwards from our brands and working backwards for them. I'm really observed that they do want to be able to engage with this audience. Why wouldn't you like if you launched a product that is net new, delightful, on the market? Why wouldn't you want to tell? Like you know, I talked on my keynote about hex glad. I don't know if you don't know, if you have it in your kitchen, but if you don't, I highly recommend. I discovered through our sponsor TV offering the brand and I love the non-stick and also non scratch. Bradley Sutton: Oh no, you had me out when you showed part of the video where it flipped over and nothing Was coming on. Anne: I like that. Ruslana: Very impressive and so at the end of the day, like that is the brand that I'm delighted to cook with every day, and I like my eggs for breakfast. Doesn't matter if it's Monday or Tuesday, Wednesday or Sunday, so in at the end of the day, I think these are the type of brands. They want to engage with the right audience at the right time, and I think this is the right time. Anne: Great. Can you walk us through some of the targeting that will be available with this type of advertising? Most of sponsored ads is keyword basis. That going to be the truth for Sponsored TV, or is it going to be more signal-based behavioral audiences? Ruslana: Well, we always try to help our brands reach the right audiences. So let me Maybe adjust one statement here Most of sponsor brands is not keyword based sponsored products. Keyword based sponsored Products is keywords based. Sponsor brands has keywords Elements in their way and how you express intent. Sponsored display doesn't have that way to express intent. But our aim is to always work with our brands and help them, give them the right tools to express the intent in the best possible way so we can deliver their message and their story in the right place at the right time. So in the case of sponsored TV, the advertisers could use both sort of category based interests and as well as Genre based interest. Bradley Sutton: I've got a spooky brand on Amazon, so like come Halloween season gonna be Maybe throwing some ads on some spooky Halloween shows or horror show. Anne: Perfect, I think we have time for one more question. So I'm curious how do you recommend brands measure success with these campaigns? Do you have specific KPIs that you think you know appropriately measure the success for sponsored TV or anything along those lines? Ruslana: So they reach. Traditional metrics are available similarly how they would be available for any other TV offerings, but in addition, we are sharing branded searches as well as detail page and store page Traffic, and so that is a starting point for the offering. We will continue evolving our metrics and help brands understand the value they're getting out of their sponsored TV offering Wonderful. Bradley Sutton: Thank you so much for joining us today. Ruslana: Thank you for having me and in Bradley.

Join Caitlin and special guest Georgio Takounakis as they delve into the captivating world of the Real Housewives of Beverly Hills, the much anticipated release of Britney Spears' new book, Caitlin's own Justin Timberlake story, and the latest juicy gossip from Bravo. Get ready for an exciting discussion that covers all the details. Please, leave a cute review, bestie! Follow Georgio on Instagram, TikTok, and YouTube! Follow Caitlin on @bestiesbybravo on Instagram, TikTok, Twitter, and YouTube!     Any statement made by Caitlin Marshall or her guests on the Besties by Bravo podcast are merely matter of opinion and no gossip mentioned is independently verified, it is for entertainment purposes only and "just for fun". Besties by Bravo podcast, webpages, and social media channels are not affiliated with Bravo or their parent company NBCUniversal.

Jeremy Stretch, CIBC Head of G10 FX Strategy, breaks down the European Central Bank's decision to leave interest rates unchanged. Lindsey Piegza, Stifel Chief Economist, discusses the US economy's fast-paced growth in the last quarter. Ed Mills, Raymond James Washington Policy Analyst, says the US won't face a government shutdown in November after Congress elected a House Speaker. Mandeep Singh, Bloomberg Intelligence Sr. Technology Analyst, says AI will be a key focus for Big Tech going forward. Michael Nathanson, MoffettNathanson Sr. Research Analyst, says 2024 will be a year of consolidation in the streaming market.Get the Bloomberg Surveillance newsletter, delivered every weekday. Sign up now: https://www.bloomberg.com/account/newsletters/surveillance      Full Transcript:     This is the Bloomberg Surveillance Podcast. I'm Tom Keene, along with Jonathan Farrow and Lisa Abramowitz. Join us each day for insight from the best and economics, geopolitics, finance and investment. Subscribe to Bloomberg Surveillance on demand on Apple, Spotify and anywhere you get your podcasts, and always on Bloomberg dot Com, the Bloomberg Terminal, and the Bloomberg Business App. Jeremy Stretch of CIBC as he considers these headlines, not much movement in the market. I've got ero one oh five forty, Jeremy. A key question to me is simple, and that is the idea of what two percent means. These are different economies, different nations. Do you look at it as two point zero percent? Is the ECB Bundesbank hope two point two percent while the FEDS two percent is two point eight percent? Well, of course, the Eurozone is a difficult beast to manage, and I think President Leguard is very mindful of that because, as we've touched upon, there is a very different degree of performance and activity in a number of the different economies across the zone. Now, the Eurozone and ECB is aiming to get back inflation to that two percent target threshold over the medium term. I think it was notable that obviously inflation in September did fall a little fast and the ECB had been expecting. And as I say, I think the next meeting in December will prove to be particularly instructive as we get forecasts out to twenty twenty six for the first time, but also looking at those longer run inflation expectations and if those are back towards the two percent threshold in aggregate across the whole of the zone, and that of course is the difficulty. We will still get divergence in the individual nations, but as an aggregate measure, the ECB is going to be aiming to get back to that two percent target threshold over the course of the next two years. Jeremy, I'm going to go to a wonderful moment I had with the August and here from Leon Jean Claude Trichet, and he talked to me about transmission, the diffusement of an economy across borders. Europe doesn't have the transmission mechanisms of America, do they. Well, there is obviously one of the inadequacies of the Eurozone project is the you know, the difficulties on the fiscal side on a relative basis that the US obviously has because the US has the you know, the federal system, and we do get that disperse into federal funds across the fiscal dynamics. So we are in a situation where the plumbing, if you like, in terms of the Eurozone economy, in terms of monetary and fiscal policy is very diverse because of course fiscal dynamics, and that's still much more at the behest of national governments. But I think the other interesting dynamic to consider as we move into twenty twenty four is that the Eurozone is thinking about bringing back those fiscal thresholds that were put on or suspending during the COVID period, and that will be an interesting dynasm to add to the rinkle about fragmentation risk, and that of course is one of the big concerns that the ECB has to be mindfulwed even if prisident, Legard will try and downplay any concerns at this particular Poet, Jeremy Stretch, thank you so much. October thirty, Apple to announce new MacBook pros I should say Lindsay Piaggs is pleased with that because as she ran her Excel spreadsheet on the American economy at burn Up or MacBook a couple days ago, Doctor piags it joins us now from Stifel as well. How hard is it to put together an Excel spreadsheet with the mysteries of this American economy. Well, it's typically difficult, but it's become increasingly difficult with all of these ancillary factors that are coming in that are virtually impossible to model. We do have a lot of international factors that are impacting the market's expectations. We do have now unprecedented fiscal variables that we're trying to account for. But I think right now the market is very much discounting that third quarter number, focusing onstead on the latest central bank decisions the BOC the ECB as a proxy for what to expect from the Fed next week, suggesting that developed central banks around the world, despite still elevated inflation, are starting to pull back in anticipation of a slower level of longer term growth. So the market very much anticipating the Fed maybe moving to the sideline for certainly a prolonged period of time, but maybe indefinitely at this point. So, lindsay, just to crystallize what you're saying, are you saying that the Fed can kind of look through what we're getting out of this blowout GDP print, or at least that's the market's expectation. No, that's the market's expectation. But remember the market has been preemptively calling an end to FED rate hikes for the past two years and wrongly pricing in rate cuts. The Fed, however, has been very clear beating drum of higher for longer, very consistent in their message, and I think when we look at some of the underlying data in the Q three report, the resilience of businesses, the resilience of the consumer, and yes, to Lisa's point, we have seen a little bit of an uptick in claims, particularly continuing claims, but broadly speaking, the labor market is still extremely tight. So the FED is looking at all of these data juxtaposed with inflation that's still too high. I think the Committee is going to have a very difficult time selling a prolonged period of a pause. I think there is still more work to be done before they reach a sufficiently restrictive level to ensure that we remain on a disinflationary trend back to two percent. Well, Linda, you're getting of what I've been wondering about. Of course, this is a very binary question, and we live in a shades of gray world. But when you think about the just raft of numbers that we got this morning, you take a look at to blow out GDP print, but then you look at initial jobless claims a little bit higher. What's the stronger signal there? Which one should we be focusing on? Oh, the consumer, certainly, And I understand that this is backward looking, but remember claims are extremely volatile, and we don't want to look at one data point, but rather the underlying trend in claims, which is still extremely low, still signaling that tight labor market or tight labor market conditions, which is going to continue to perpetuate the ability for upward pressure on wages, extending that to further purchasing power for the consumer in the marketplace, suggesting again the backbone of the economy, the underlying support of the economy, i e. The consumer remains resilient. There's been a real angst to underpinning some of the recent sell off in the bond market. The longer end that hasn't been tied to the Fed at all. It's been tied to a widening deficit and likely increasing spending. How much is the FED going to find itself increasingly at odds with fiscal spending because you talk about the need potentially for the Feds do more. How much is the strength that we're seeing in the gd preprint tied directly to that government spending. Oh? Absolutely, this is one of the problems when monetary policy and fiscal policy are moving in opposite directions, that's going to force the Fed's hand to take an even firmer position to counteract that expansion of government outlays. Now, we do know that federal stimulus has largely concluded, but there's other fiscal stimulus that's coming down the pipeline as a result of legislation that was passed over the last twelve to eighteen months, be that infrastructure spending, the IRA, the Chips Act, and other spatterings of state and local stimulus that is still being spent on constituents. So there is still a lot of purchasing power, a lot of borrowing and investment power out in the marketplace that the FED is desperately trying to drain out of the system. But again, the more that we see monetary and fiscal policy moving in opposite directions, the more that becomes a barrier for the FED to achieve its goal of price stability. Lindsay. A lot of people are writing in. They're saying that I didn't really have a right to be confused because it's core PCE. When you look at the actual inflation, yes, you're seeing growth, but it is disinflation stare you are seeing a reduced pace of growth when you strip out energy and food. How much credence do you give the idea that we got in this gdpreprint a core PCE read two point four percent. Is that the sort of number to hinge off. It's certainly encouraging, But again, when we look at some of the other data metrics, when we look at headline pc when we look at the headline CPI, we're not seeing this clear downward trend of disinflation. Now, of course, monetary policy is not based on headline price pressures. We strip out those volatile food and energy composedonents. Lindsay piigs a stiff very near her good conversation with US year Edward Mills. Hugely experienced. He is at Raymond James with far more has legit committee, an individual congresspeople's skills in Washington, particularly working with Maloney of New York ed Mills. This new speaker the uproar that I hear, and yet your research note says he can drive to the center. How does the gentleman from Louisiana move the Republicans to a doable center. I think it's going to be a tough task. I think Tom the thing that I am most focused on with the news speaker is how quickly at the end it happens. In DC things appear impossible right up until the moment it's inevitable. So having a unified Republican caucus is not something we would have thought. But the big question in my mind is this is a speaker who has not been vetted, and as he is vetted, how does he come out of that vet? What type of narrative about his leadership? And I think what we're talking about is for him to keep that, for him to keep the seat, for him to be able to govern. Do you need to find the middle, because what we've seen is that the fringe does not support many legislative packages, and that's paralysis. Help me with the sequence here. Course before Kart is November seventeenth and a government shut down prior to the defense allocations you mentioned, the first task of Senate House House Senate is well war funding if you will. Is that going to be before November seventeen? I think it's kind of a toss up between the two. I think to start with the November seventeenth deadline, Tom, we're not going to have a government shut down. It looks like we are going to punt government funding either into January or maybe as far as April. But in doing that there will be the conversation about defense funding. The President has sent up to Congress a robust supplemental package, and what we're hearing is the Senate will want to have a strong, by hardistan vote on that, trying to put pressure on the House, not differentiating aid for Ukraine from Israel or Taiwan. So how do you understand the fact that Mike Johnson has made a real important issue of his cutting the deficit, and yet there are all of these requests to finance some pretty big military expenditures. How much is that going to be a sticking point that makes it uncertain whether we get this aid across. We were speaking earlier with John Lieber of Eurasia and he was saying, we're going to get it passed. Are you as confident? I am confident that will get something passed. I think that the big question is timing in the scale of this, Lisa. When you go back to some of the other pushes to become speaker, this was probably most out in the focus during the push for Jim Jordan. The only way some of the defense hawks within the Republican Caucus who were willing to support him and the expectation is the only reason why they're willing to sport Johnson was that they needed to get a guarantee on a robust defense bill extra defense funding in the Defense Authorization Act before the end of the year. That group is far greater than the ord needed to keep that speakership. So if he wants to keep that speakership, he's been against that Defense aid in the past, and especially voted against Ukraine aid, but the geopolitical environment's very different now in his political position is completely changed and ed to do all that. You made the point that Johnson really needs to find the middle here. But if he doesn't, I was speaking to Henrietta Treys Yester and she made the point that the Senate is still functional. That's the saving grace because at the end of the day, the House will do what the Senate tells it to do. You agree with that logic largely. I think when you see the Senate, if they pass something with eighty ninety votes, it's not a politically tenable position not to even have a vote on that in the House. And if you were to have a vote on something that ascid with eighty or ninety of one hundred votes in the Senate, in the House is near guaranteed to have a majority go to the president's desk. And I do think Johnson has a little bit of leeway here where he doesn't have the baggage of some of the previous ones. So some of the first fights, which will be government funding and defense funding, he's not necessarily going to get blamed for the position that Republicans are in because he's new to the job. Hey, you know, Ed Mills, I look at this. I was taking ann Rey hoard in three to zero two, which is advanced Civics lessons inside the Beltleigh, and I guess every speaker has a lot of power. Is he going to blow up the leadership of the Republican Party or is he going to attach himself to, say the hockey player from Minnesota and the others. Well, I think he's going to attach himself to the majority leader. I think i'd go back to the last time we had a speaker that no one really had heard of, which was Speaker Hasser. And you have the most empowered majority leader of in decades with Tom Delay when you saw him have the press constraints and there was some booze by Virginia Fox. What I was watching is Steve Scalise, the majority leader from his state of Louisiana, was standing right behind him and told him exactly what he said. He said, next question, let's talk about policy. Then Mike Johnson said, next question. So he is a lockstep with the current majority. And that is the Edmills perspectives. It's so valuable with Raymond James, Edmills, thank you so much. Meta shares not diverging from the rest of the complex, shares falling after the company warned a quote uncertain revenue outlook for next year. This was the dominant narrative, even though the tech giant beat expectations on third quarter revenue. All of this dashing hopes for a long term recovery in the company's advertising business. It's spending, though aggressively in other areas and artificial intelligence and virtual reality. It raises this question, you know, what are people hinging onto just this hope of uncertainty or expectation of uncertainty that we all know just Instagram? You know, it's just Instagram. It's it's what Storm's doing over at Instagram plus six classics, mandeep sexy technology analytics through Instagram and Go. That's a short Bloomberg Intelligence joining us. Now, Mandy, what does it tell you that they came out with really good earnings at least on the fundamental basis that they say that there's uncertainty and that they share sell off. Well, so I think they gave a pretty broad guidance thirteen to twenty four percent for next quarter. When you see that sort of white guidance, you know, you know the company is not sure and they didn't have that sort of uncertain guidance on the expense side, So they said reality labs losses would mount, and I think fear that company is really feeling the investors is not giving them markers around what they're actually doing. I mean, losing fifteen billion dollars a year on reality labs and not telling what you are investing in. Because we know Apple has a new virtual reality headset. It didn't take them fifteen billion dollars to make that headset. So clearly they are investing in something that nobody knows, and I think that's the uncertain How is AI different for Zuckerberg than AI is different for Google where AI is different for Microsoft, So there is an overlap between Google and Meta's version of AI versus Microsoft's and microsofce corporate. I got to get a job done. Let's go Yeah, and what's Meta's AI is? You are consuming Instagram feeds, Facebook feeds, I mean the average user is, and so how can AI enhance that experience both for the consumer as well as for the creator who's creating content for the feed? And AI can offer you a lot of tools to generate images based on text description. So there's a lot that AI can do in messaging, think of customer service, you know WhatsApp, so this AI and Instagram. I don't buy it AI and Amazon this afternoon. What is Josie going to spin on AI? Amazon? I mean amazonal story hardboard box is about compute training the models. Everyone wants these GPUs to train their large language model. They're buying AI from Microsoft. I saw that ten days ago or so, right, Yeah, well they are upgrading their three sixty five on Prime version to Microsoft. So completely lost. And so that's the thing about the generative AI wave that it is quite broad and every company can use it in different ways. Some companies are focusing on training models, some are focused on inferencing use cases. And you don't even know what this is, Cady. It feels like a Morcan mindy skip. You know, Robin Williams is going no, no, no, no. I just everybody's got a different definition of AI or I guess they're trying to play for a different part of this large pie that everyone sees with generator. Save me. Let's talk about something we all know. Let's talk about the cloud business at Amazon. Of course AWS. You saw sales growth there slow to a record low in the second quarter. We know that the cloud business was why Alphabet had such a bad day yesterday. What are we going to see out of the cloud business at Amazon? I mean, the good thing is expectations are lower for Amazon, and we're talking about mid teen's growth for AWS, and yes, it has the largest base in cloud, but everyone perceives them to be behind with generative AI workloads. That may not be the case, and so there is room for an upside as long as they prove to the street that you know, they are catching up with Jenai and offering the compute that everyone needs to train their models and not to go back in time. But you think about what happened at Alphabet, I mean, I'm just stuck on the share price move yesterday down almost ten percent, worst day since March twenty twenty. Is that an overreaction? Was it that bad with Alphabet? It definitely feels felt like an overreaction, simply because the search business actually did remarkably well, and unlike Meta, which continues to see ad pricing declined, Alphabet saw an ad pricing increase, which is a positive sign. It's an auction mechanism, so advertisers are bidding up for your ads. And there was talk about uncertainty yesterday around the Middle East war and everything that will draw down the advertisers spending. But clearly Alphabet had a positive print on the search side and the cloud side. Really the expectations were too high, So I think that's where Amazon may have an advantage going into the print. I want to try to understand the psychology of the investor base in some of these tech names, because it's been shifting over time and we've seen that. What are we learning about what the key triggers are going to be to buy and what the key triggers are going to be to sell after the games that we've seen so far this year. I mean, look, the cost of capital is going up, and so I think the days of spending fifteen billion dollars a year on moonshots are probably gone even for larger companies, as long as they keep deliver bring you know, twenty percent plus growth meta for Meta. Everyone is okay with them spending on reality labs. The moment that growth decelerates, that's when that fifteen billion dollar loss really becomes a sticking point for free cash flow. Is that the reason why you expect things for Amazon to be positive because they have that infrastructure AWS, which is the major player in the cloud space, they have that revenue coming in, they have Tom Keynes offspring buying lots of boxes. How much is that really going to play into a positive that could offset some of the negativity that we're hearing from the likes of ups this morning. Clearly, I think everyone believes that, you know, digital transformation, generative AI. These are secular trends, and right now, I think for Meta to spend thirty billion dollars in capex and not have a cloud business or something equivalent is also sticking out because that could have been a key source of diversification for them. This is an arch question. Do you and Anna rod Rana see the cloud business? I have no idea what I'm saying when you see the cloud business? Is it a classicdopoly or triopoly or can there be a set you know, number five sixty seven players. I just don't buy it. I mean, right now it's a triopoly and Oracle actually is investing a lot in building it's cloud investing. But do you believe people can grab share and come down and make a fundamental free cash flow generation or is it going to squeeze into a triapoly? No? I think you can, because right now the compute. Nature of compute is changing, so it's not CPUs consumed on the cloud anymore, it's GPUs, different types of accelerators, different types of databases, and that's where if you don't have a legacy business, which Microsoft does, I think Google has an advantage. Amazon has an advantage that they don't have a legacy business, and that's where they can keep building that Joining us right now, John Fair on assignment, Kavin Greifeld with us this morning. Michael Nathanson joins. This is senior research analyst at Mofatt Nathanson on a pluthor of things. Lisa, why don't you drag in Nathanson here on Facebook because you know the story better than I do? All right, Michael, thank you for joining us. I want to start with the one note of caution that really drove all of the price action. They came out and said, we don't know what's going to happen. What else is new advertising? Who knows? Oh my goodness, the stock fell. How realistic is this or instructive of what we can expect in the year to come. Yeah, I was disappointed by that fact that the market took that comment around with him. These guys just put up twenty three percent AGROTH in a quarter and a year ago. People were thinking this business was dead, right, all the momentum is behind them. They called out a little bit of choppiness because what's happening in the Middle East. But I don't think it was that big of a deal. I mean, their guidance is still pretty strong, So I think this is This is an amazing story in terms of Tom and T Mobile. This could be. This could be the second story. People have just underestimated the strength of a business model. The recover it has been amazing. There's been a lot of There's been a lot of questions though around just in general the online advertising business, especially at a time where all of the content creators are facing off with consumers that really don't like advertising and are willing to spend to avoid it. How much are we seeing with respect to consolidation of market share at the likes of Meta at a time when Google also saw an increase in ads bend despite their cloud issues. What does that tell us about the overall market versus just consolidation with the leaders? Okay, big picture, those two companies, the growth rates of Meta and Alphabet are back to where they were in early twenty two. So if you remember the past couple of quarters, there's all kinds of worries about e commerce slowing. It's getting better about changes to Apple's IDFA system that's been fixed. So it says to you like the market's actually really healthy and that you're seeing kind of the structural tailwinds and online gaming discontinue. Right. We had a very tough compare in twenty twenty two that's now behind you. So I felt pretty good about the health of this business with the scale. Prayers for a snap for a Twitter go luck to you. It's not going to happen, you know. Michael math is a congratulations. Netflix has done a double. It's off Mark Mahaney. What's he know? He's going up another one hundred dollars on Netflix review for us, the winner of streaming is Netflix and a Microsoft equivalent, even at thirty eight times earnings. It's a good question, Tom. It's different than Microsoft because you don't have the operating leverage you know, longer term, right, so you have to keep investing in content. The great thing about software models is that incremental margins are massive. Once you build it, you get the benefit of scale. In media for the most part. In the streaming model, you have to keep an investing in content, so they'll have margin leverage, but nowhere near the same margin leverage of what we saw last night with Meadow or Microsoft. So but in streaming there a winner. It's because it's such a tough business for everyone that's not in Netflix right now. So it's really there's one winner. There's Disney, and then there's everyone. Disney's not even a winner yet, and they're going to just churning cash flow to get your attention. Yeah, I mean, you know, I just brought up the Disney chart. You know, I just do we do this for Michael Nathanson, folks to give him, give him a little bit of angst here on a Thursday morning, Michael Nathans and Disney is back to twenty fourteen pricing. Help yeap, When does it turn You've been wrong, wrong, wrong. It's been like the New York Yankees. It's a disaster. I say, when does thank you? When does Disney Chern? Can? I say? Upgraded? When Bob Eyer came back in ninety bucks And it's just been painful to me. So thank you Tom for reminding me it's good, so we do about it. It's got exactly and sell and sell houses in the suburbs. So here's what here's what I think is going to happen. Twenty twenty four is a year of they have to consolidate Hulu and Disney plus margins and streaming or negative netflixes are in the twenties. To me, it's about streaming profitability in twenty twenty four, and they have to get who in house, which is going to happen by hopefully the end of the year. So I've a lost hope in Disney. I think that is again, I think this is your meta in twenty four. I mean a year ago people were killing the stock, and I think that Disney could be a great stock in twenty four, but you need to get streaming margins up to a level that people start caring about, which is gonna take some time. Well, Michael, it's really interesting to hear this conversation because you're still a buy on Disney. Okay, it could be a great stock in twenty twenty four, But to meditate a little bit longer on your Netflix comments, you're still neutral on the stock. What would bump you up to a buy bump m to buy would be to have earnings numbers because evaluation to Thomas point to me is it's pretty full. Look at it versus Google, Alphabet or Meta. To me, it's having faith and numbers that are above consensus. And I think we all have the same numbers now we pretty much a model with the companies told us there's no way to doubt it at this point, So you know, pretty much we're just debating multiple at this point. I don't think people have a real edge on earnings. And our numbers pretty much were consensus. We're at Meta and other names. We've been above consensus and that's been our call. You know. We we have conviction that numbers are wrong. To the upside, we will get very aggressive about the buy rating. And when it comes to Netflix and the streaming business in general, how does Netflix maintain market share here? Does that really all just come back to the content slate? Well, it's interesting. You know, when they built their business, they borrowed other people's content, and we were writing for many years and that was a dumb idea. So they would rent the office, they would rent friends. Given the state of media, you're starting to see evidence that they could go back to renting other people's content, which is a very cost effective way to build a business. So what can happen longer term is that they could blend from making all these originals, which is a much tougher business, to renting people's movies and TV shows and given and again the state of media companies, that can happen. You know, I don't think Disney will do that, but you know, Warners, Paramount, you know, NBC Universal talked about licensing more content. Michael, what do you expected to hear after the bell when we get Amazon earnings, particularly around the acquisition of content having to do with sports. NFL the last sort of death now for cable, Right, So Mike Morton covers Amazon for us. He's very bullish on next year's margin opportunity. They're going to be looking at the NBA. Right, So the NFL has gone well for them, The ratings are up in a really strong amount this year, and the NBA is the next big package for grabs, and there's a good chance that they can get a slate of games, you know, getting out Tuesday or Thursday night games. So I think they're going to tell you that, Look, it's going well you see this as a chance, to your point to really distance remediate cable networks thein thing. They're going to go for it. So you know, Amazon to us is is really in the second or third position behind ESPN for getting the next set of big rights. Here for Sports Award winning Michael Nathanson was just decades of good good news is here. Subscribe to the Bloomberg Surveillance podcast on Apple, Spotify, and anywhere else you get your podcasts. Listen live every weekday starting at seven am Eastern. I'm Bloomberg dot Com, the iHeartRadio app tune In, and the Bloomberg Business app. You can watch us live on Bloomberg Television and always I'm the Bloomberg Terminal. Thanks for listening. I'm Tom Keen, and this is BloombergSee 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Join Caitlin as she goes solo to chat about the brand new season 3 of Winter House premiere and the latest Southern Charm, as well as some juicy Bravo gossip! Follow Caitlin on @bestiesbybravo on Instagram, TikTok, Twitter, and YouTube! Any statement made by Caitlin Marshall or her guests on the Besties by Bravo podcast are merely matter of opinion and no gossip mentioned is independently verified, it is for entertainment purposes only and "just for fun". Besties by Bravo podcast, webpages, and social media channels are not affiliated with Bravo or their parent company NBCUniversal.

In this podcast episode, Dr. Jonathan H. Westover talks with Soren Kaplan about the role of XQ in leadership, teams, and organizational culture. Soren Kaplan (https://www.linkedin.com/in/sorenkaplan/) has been named as one of the world's top management experts and consultants by the Thinkers50 and Business Insider. He is a columnist for both Inc. Magazine and Psychology Today where he focuses on how to build high performing, resilient, and innovative teams and organizational cultures. With over 25 years experience as an advisor, leadership development consultant, and coach, he has helped global leaders such as Cisco, Disney, NBCUniversal, Colgate-Palmolive, Visa, Kimberly-Clark, and RedBull to create and sustain a culture of innovation and drive disruptive change. His latest venture, Praxie.com, is an emerging leader in AI-powered digital workflows for business transformation in strategy, innovation, operations, project management, and more.  Check out all of the podcasts in the HCI Podcast Network! Check out the ⁠HCI Academy⁠: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn ⁠Alchemizing Human Capital⁠ Newsletter. Check out Dr. Westover's book, ⁠The Future Leader⁠. Check out Dr. Westover's book, ⁠'Bluer than Indigo' Leadership⁠. Check out Dr. Westover's book, ⁠The Alchemy of Truly Remarkable Leadership⁠. Check out the latest issue of the ⁠Human Capital Leadership magazine⁠. Each HCI Podcast episode (Program, ID No. 627454) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Each HCI Podcast episode (Program ID: 24-DP529) has been approved for 0.50 HR (General) SHRM Professional Development Credits (PDCs) for SHRM-CP and SHRM-SCPHR recertification through SHRM, as part of the knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™). Human Capital Innovations has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. Each HCI Podcast episode qualifies for a maximum of 0.50 points.

Bethenny interviewed Nene and now they are going to be doing a series of these, but will it work? And can Nene have her own platform just like Bethenny and be as successful? Thanks for joining me on the Being Beautifully Honest channel! Leave a comment, like & subscribe for more and check out my other videos.Your beautiful skin is waiting at www.inezelizabethbeauty.com and enter the code PERFECT10 for 10% off your first order! Get your long-lasting roses rose at Rose Forever shop: $20 off discount code: Honest20https://bit.ly/3CxENWXGet your Byte Aligners For a Discount of $100 off and 75% off an impression kit! http://fbuy.me/v/ewill_1Build your credit and earn reward points with your debit card! Check it out and you'll get 50,000 points ($50) if you sign up: https://extra.app/r/ELZABG2EGV...Your beautiful skin is waiting at www.inezelizabethbeauty.com and enter the code PERFECT10 for 10% off your first order! Get THE BEST EYELASH STRIPS here! https://temptinglashes.comJoin me on my other platforms!WEBSITE: WWW.BEINGBEAUTIFULLYHONEST.COMPODCAST: bit.ly/thebbhpcastSUBSCRIBE TO MY OTHER CHANNEL AT bit.ly/ytcmobeautyTHE BEING BEAUTIFULLY HONEST PODCAST DISCLAIMER: The views and opinions expressed in this video and on the The Being Beautifully Honest Podcast Youtube Channel are just that, opinions and views. All topics are for entertainment purposes only! All commentary is Alleged.COPYRIGHT DISCLAIMER UNDER SECTION 107 OF THE COPYRIGHT ACT 1976, ALLOWANCE IS MADE FOR "FAIR USE" FOR PURPOSES SUCH AS CRITICISM, COMMENT, NEWS REPORTING, TEACHING, SCHOLARSHIP, AND RESEARCH. FAIR USE IS A USE PERMITTED BY COPYRIGHT STATUTE THAT MIGHT OTHERWISE BE INFRINGING.#bethennyfrankel , #neneleakes , #justbwithbethennypodcast

Join Caitlin and her weekly cohost, Georgio Takounakis, as they delve into the latest buzz on Bravo News and share their thoughts on the most recent episode of Real Housewives of Salt Lake City. Get all the juicy details and insider scoop in this latest  podcast episode!   Please, leave a cute review, bestie! Follow Georgio on Instagram, TikTok, and YouTube! Follow Caitlin on @bestiesbybravo on Instagram, TikTok, Twitter, and YouTube!   Any statement made by Caitlin Marshall or her guests on the Besties by Bravo podcast are merely matter of opinion and no gossip mentioned is independently verified, it is for entertainment purposes only and "just for fun". Besties by Bravo podcast, webpages, and social media channels are not affiliated with Bravo or their parent company NBCUniversal.

Exploring how we respond and interact with life's big challenges can oftentimes feel overwhelming. Our featured guest Sally Wolf, CEO and Founder of LightWorks embodies a radiant positivity that's as captivating as it is inspiring. Sally shares her personal journey living with metastatic breast cancer and her career journey after a successful media career.We explore her experience proactively taking steps to guard against breast cancer starting in her early thirties and how things unfolded after her diagnosis. This uplifting conversation has as its cornerstone the belief that we all will face adversity at some point in our lives. Knowing how to respond in a way that moves us through is so important.3 Ideas Worth SharingIn October, it is important to recognize that there is a path for women who are living with metastatic breast cancer that falls outside of the two lines of being cured or not surviving.Even when we believe we have done everything right, life can deal us an unexpected diagnosis. Sally shares how she tells her doctors she will live to 88 which is double infinity.When we successfully navigate through a challenging health situation, pay it forward by asking that other patients don't encounter the same barriers you just overcame.Favorite Quotes:1. "I have come to realize that it's not just about being cured or passing away. There is another space, there is another lane, and my greatest wish is that October would give more space for that to be understood." - Sally Joy Wolf, CEO and Founder, LightWorks2. "I see well-being as the final frontier of DEI and I see individual flourishing as a piece of DEI."-Sally Joy Wolf, CEO, and Founder, LightWorks3. "I've learned from Steve Jobs that we can only most meaningfully look back on our lives and make sense of our lives when we connect the dots looking backward."- Sally Joy Wolf, CEO and Founder, LightWorksWhen we recorded this interview it was on World Gratitude day. We are so grateful to Sally Wolf for all the ways she shines her light out in the world. It was also before the terrible attack on Israel October 7th. We encourage you to reach out to friends and colleagues and show your support during this extremely difficult time.Thank you Sally for sharing your story and we send our heartfelt wishes for peace.About Sally WolfHer company, LightWorks, advises corporate clients in their wellbeing strategies through executive advisory work, team workshops, and individual coaching. Her work integrates her studies at Harvard (AB, psychology) and Stanford (MBA, MA Education), her certifications in positive psychology, coaching, resilience, meditation, and Sparketype advising, and her lived experience with metastatic breast cancer. She also regularly speaks about authenticity, vulnerability, post-traumatic growth, resilience, and positivity, and advocates for health equity, inclusivity and safety, particularly on behalf of cancer survivors and those who are immunocompromised. Prior to her wellbeing work, Sally was a media executive at NBCUniversal and Time Warner, where she created and launched OneFifty, a content incubator for innovative, diverse storytellers. A former camp counselor, Sally still passionately brings childlike wonder, creativity, and community into everything she does, most especially her adventures with her nephew and nieces.She is a LinkedIn Top Voice and welcomes you to connect or follow her here. ResourcesSally Wolf.comSally Wolf on LinkedInHer Health EquityHerCsuite® LinkedInNatalie Benamou LinkedIn

Frm Royal Air Force Senior Officer, Frm. International Negotiator for the UK Government,  executive coach. Google, Accenture, American Express"The first step is to distinguish leadership from management. “Management is about handling complexity,” explains Docker, while “leadership is about creating simplicity. It's about cutting through the noise, identifying what's really important, making it personal for people, bringing them together and connecting them.”  ~  Peter Docker in Venteur Magazine January 2023Peter Docker is passionate about enabling people to unlock their natural talents and teaches leadership that is focused on commitment and human connection. This approach harnesses the collective wisdom of teams to generate extraordinary outcomes. Peter's commercial and industry experience has been at the most senior levels in sectors across more than 90 countries, including oil & gas, construction, mining, pharmaceuticals, banking, television, film, media, manufacturing and services. His clients include Google, Four Seasons Hotels, Accenture, American Express, ASOS, EY, NBC Universal and over 100 more.Peter's latest book, Leading from The Jumpseat: How to Create Extraordinary Opportunities by Handing Over ControlHaving served for 25 years as a Royal Air Force senior officer, Peter has been a Force Commander during combat flying operations and has seen service across the globe. His career has spanned from professional pilot to leading an aviation training and standards organization, teaching postgraduates at the UK's Defence College, to flying the British prime minister around the world. Peter has also led multibillion-dollar international procurement projects and served as a crisis manager and former international negotiator for the UK government.A keynote speaker and facilitator, Peter presents around the world offering workshops and bespoke leadership programs. He also worked with Simon Sinek for over seven years and was one of the founding ‘Igniters' on Simon's team. He took his years of practical experience to co-author Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team, with Simon Sinek and David Mead. Published in September 2017, it has been translated into more than 25 languages and has sold over 460,000 copies.© 2023 All Rights Reserved© 2023 Building Abundant Success!!Join Me on ~ iHeart Media @ https://tinyurl.com/iHeartBASSpot Me on Spotify: https://tinyurl.com/yxuy23baAmazon ~ https://tinyurl.com/AmzBASAmazon Music ~ https://tinyurl.com/AmzBASAudacy:  https://tinyurl.com/BASAud