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Send us a textWelcome to the PRmoment Podcast.Today we're chatting to Nikki Collins. Nikki launched Earnies 1 year ago. She previously worked at W Communications for 9 years and before that at Frank. Earnies has a fee income of £1m and clients include Taco Bell, Moet Hennessy, ASOS, Typhoo and Meatliquor.The big news is: The PRmoment Awards are now open. You can download the entry from and take a look at this year's updated categories on the pr awards micro site.Also,thanks so much to the PRmoment Podcast sponsors the PRCA.Here's a summary of what Nikki and PRmoment founder spoke about:3 mins Consumer PR is doing OK. But it's not an easy market. Most consumer PR firms are either flat or circa 5-8% up year on year. Earnies has put on £1m revenue in 12 months from a standing start and won the likes of Taco Bell, Moet Hennessy, ASOS, Typhoo and Meatliquor. It seems to be outperforming the market when it comes to client acquisition. How come?“Be it with the media, be it with clients, we're constantly trying to meet people face to face.”“We hired a creative director from day one. Which is quite a buck power move from day one. That's given us creative firepower.”“It (taking investment) allowed us to turbo charge our growth from day one. It allowed us to make investment hires. Do high profile pro bono work.”8 mins How many leads has Earnies had from The Romans?“The bigger agencies and the legacy agencies, want to diversify a lot of what they do…to incorporate different services. For us we're focussed on earned media and coverage.”“I believe in the art of PR and what that means.”13 mins How is the consumer PR market at the moment?“To have gone from zero to over £1 m in a year, it feels like it's in a really positive place.”14 mins Nikki talks about how she's done an average of 2 pitches or tissues sessions a week for the last 12 months.“I've tried to re-callibrate what a pitch looks like for us.”“Our role is to look at the stories our clients want to tell.”“We always do a tissue session, that is mandatory.”19 mins In a pitch process how deep do Earnies go in the scope of creative ideas and articulation of those ideas?“It's a numbers game…We have so many pitches going on. Pitching is not a stressful process for us. We'll do everything we can in the time that we have, we're not up until midnight…if we lose something don't get grumpy about it, we move on. We've probably got another pitch tomorrow.”21 mins Who's got equity in Earnies, Joe Sinclair or The Romans?“We don't share any of their resources, we don't use any of their creative or their account team.”23 mins Have Earnies ever pitched against The Romans?24 mins Nikki talks about Earnies work with Killed Women, which recently won an ESG Award.28 mins Why did Nikki decide to launch her own biz when she came back from mat leave?
Yianni Papoutsis was the co-founder of the Meatliquor. He started as one of the first street food trucks in the U.K., the Meat Wagon. Yianni was doing street food before it was fashionable and explained why the U.K. just doesn't have street food like they do in the U.S. After teaming with Scott Collins and opening a pop-up restaurant, they opened thirteen restaurants, including twelve in the U.K. and one in Singapore (now closed). It was so good to talk to Yianni about his thoughts on the current COVID pandemic. His views on the future of the industry and our ideas on how the government could probably help with the long-standing issues in the hospitality sector. Yianni is now a consultant in the hospitality and entertainment industry.
"It's a beautiful night/ And we call it bella notte" Welcome to Episode #8 of Crushing Disappointment. Matt chats to Hana about her crush on spaghetti.Disappointments: How do you pronounce "inexorably"? Should you have dropped the "crush" angle earlier? Isn't that when the conversation becomes more interesting? Couldn't you get rid of that thudding sound? Spaghetti Restaurants: Padella "probably one of the best places in the UK for pasta", Trullo, Flour & Grape "really nice", Campania & Jones, Pastaio.Burger Restaurants: Patty & Bun "best", MEATliquor "also decent", Honest Burgers "is fine", Big Fernand "some of the best veggie ones I've eaten". The Impossible Burger website is here.Fine Dining: Silo in Brighton "First waste free restaurant", Blue Hill Farm in New York! "the most carrot tasting carrot", The Sportsman in Whitstable, Moor Hall in Lancashire, L'Enclume in Cumbria. Tim Urban: Why Generation Y Yuppies Are UnhappyHuffington Post: Food And Love: How They Are Linked In The BrainJordan D Troisi: Chicken Soup Really Is Good for the Soul: “Comfort Food” Fulfills the Need to BelongZagat Blog: Hot trends and food photos: Zagat reveals all in latest dining surveySteve Zagor, Dean of Culinary Business and Industry Studies at the Institute of Culinary Education, quote from Instagram has completely changed the way we eat and that's not a good thing from InsiderMaryanne Fisher: The Relationship Between Sex and FoodI found a Myers–Briggs personality test thing here. I got INTJ-A, so pretty close to Hana's guess.Judith Hanson Lasater & Ike K. Lasater: What We Say Matters: Practicing Nonviolent Communication
How do you have a great family day out? Where are the best places to go? And how do you survive the whole thing without going absolutely bonkers? To answer all these questions we have the hilarious Jimi Famurewa! He tells us all about his book, Family London, and reveals his favourite places to visit in the capital and beyond. We also talk about why the Swedes are so good at parenting, and discuss Jimi's career as an entertainment journalist. Find out what it's like to hang out with Leonardo DiCaprio and John Boyega, and why Harrison Ford can't hold his yams. Jimi's book is out now, and you can find him on Twitter @jimfam. Read his prizewinning short story, Teddybird, at 4thestate.co.uk. This episode was recorded at MEATliquor, who supplied all the food and lovely cocktails. We went to the East Dulwich branch because we're lazy, but their new opening in Queensway features bowling and ice skating, so it's a great family day out. Or great for making someone else take the kids ice skating while you eat your own weight in deep fried gherkins. THEY ARE SO GOOD. The Scummy Mummies book is OUT NOW! We hope you like it, and if you do, we'd love an Amazon review! **SEE US LIVE** Come and see us in Bromsgrove on 16 September, Sutton Coldfield on 7 October, and at various venues throughout the autumn. To buy tickets, and for more dates, visit ScummyMummies.com. We're on Twitter (@scummymummies), Instagram, and Facebook. Please send your confessions to scummymummiespodcast@gmail.com and visit us at ScummyMummies.com. If you like the podcast, please tell your friends! Thank you for listening! See acast.com/privacy for privacy and opt-out information.
Nikki Bedi is joined by two entrepreneurs whose businesses have helped thousands of others reach success through events and pop-up retail space. Renaud Visage, co-founder of Eventbrite, shares how his company has mastered the online ticketing industry and sheds light on the technical troubles he has had to overcome along the way. Ross Bailey also explains how his company Appear Here is enabling new businesses to secure prime pop-up locations, disrupting the commercial letting industry. Plus 'accidental restaurateur' Yianni Papoutsis, tells the story of how he went from flipping patties at festivals to growing one of the trendiest group of burger restaurants in the UK – MEATliquor. See acast.com/privacy for privacy and opt-out information.
Holly Nielsen and Kate Gray discuss sexy Sonic fan fiction, sad times on Miiverse, delicious MeatLiquor adventures and, er, porn. Sorry, mum. See acast.com/privacy for privacy and opt-out information.