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Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action.
Special Episode ft. Shawn Young, CEO of Classcraft Recorded on May 5, 2018 Shawn Young is a co-founder of Classcraft (@Classcraftgame). With a unique background in physics, education, gamification and web development, he’s interested in how we can create community in the classroom and how games can make learning fun and interactive. Shawn taught 11th grade physics for 9 years and implemented innovative approaches such as flipped classroom, project-based and game-based learning. He holds a bachelor’s degree in physics and master’s in education from Université de Sherbrooke. Shawn is also a seasoned web developer working for clients such as Chanel; The Future of Storytelling Summit; Carnaval de Sherbrooke, Hydo-Quebec; and The Feast Social Innovation Conference and often teaming up with his brother Devin. At Classcraft, he leads product development, education, sales and game design, leading the development team in building out the tech that drives the game, designing new features and coordinating educational research projects. Resources Mentioned: Classcraft Special Partnership with Discovery Education for Teacher Appreciation Week Watch Page Sign Up to be Person of the Day The Teacher’s Journey by Brian Costello Journey to the Y in You by Dene Gainey Music: Ron Madison (@Madison_Ron) Producer: Sarah Thomas (@Sarahdateechur) Subscribe: podcasts.edumatch.org/edumatchpodcast Join the movement: www.edumatch.org --- Send in a voice message: https://anchor.fm/edumatch-tweet-talk/message Support this podcast: https://anchor.fm/edumatch-tweet-talk/support
Are you looking to use storytelling to communicate messages about your products or services? Listen to this episode with Miri Rodriguez, Microsoft Storyteller for IT Showcase. Miri shares how you can connect with customers on a deeper more meaningful level using story. Microsoft has 4,000 Storytellers worldwide which is nearly 5% of their employees and they have a Storytelling Summit to share best practices together. If you want to try storytelling but aren't sure where to start, this interview will give you the blueprint to get started and a little more! 7 Storytelling Tips to Accelerate Customer Connections Visualize your audience to make an instant connection. Whether you are speaking to one person or one thousand each person will be drawn in when they feel you connect with them. Bring a local element into the conversation. If you are meeting with someone for the first time, or are on the trade show floor with an attendee, or delivering a keynote-include a personal experience about the area you are in to engage with the audience whether it is one person or hundreds of people Use a personal story to share product solutions. Instead of identifying the problem (the what), include stories from the people behind a product and describe their “why” for wanting to solve a customer’s challenge. The person listening will relate and feel like the solution relates to them. On the trade show floor story will help to create interest. The promise of the story is that it leads someone in: “Can I share with you something you haven’t heard about…” and tell the person/audience unexpected information. Every Story needs 5 elements, Central Character, Suspense, Foreshadowing, Surprise and a Conclusion. The best story invites the central character (your audience) to make the conclusion their own. Make the customer the central Character of the story. The person listening will become immersed in the story when they see themselves in it. The journey of a story ends with a great conclusion. The central character making the conclusion their own. When the person you are speaking to immerses themselves so much that they draw their own conclusion the story was successful. Telling stories is an art and takes practice. Miri recommends her mentor James Whittaker as a resource to help provide information you can use. Connect with Miri Rodriguez on LinkedIn and on Twitter @MiriRod. Credits: A big thanks to Christy Haussler and Team Podcast for editing this episode!
Do it. That’s the two-word mantra of one of the world's most successful YouTube producers, Aaron Bidochka. Your dreams become possible only when you DO something to make them come true. If opportunity isn’t knocking … build a door! (That’s another one of his). This eight-year overnight success has 1.2 million subscribers to his YouTube channel. At the time of this interview, he was closing in on 800 MILLION overall views of the 1,000 episodes he’s posted on his passion for radio-controlled vehicles (trucks, cars, boats, planes, drones) from miniatures to full scale skid steers! Aaron is a total believer in “letting your passion lead your job destiny”. Our Part 1 interview with Aaron (episode 024) took place at the Storytelling Summit at the Banff Centre for Arts and Creativity. In Part 2, we visit Aaron at his Calgary-area ranch (complete with racetrack, lake, canal and film studio). Aaron takes us on a tour and shares tips with you on how to turn your hobby into a business. Instead of costing you money to support your hobby, you can make money with with Google and YouTube. Bonus: the assets of your business can become redefined as legitimate business expenses. (Talk to your accountant about this. We're not great with math.) Aaron has turned his passion for RC vehicles into a business that still brings him as much joy on a daily basis as when it was merely a hobby outside of his day job. Aaron reinforces the need for relationships to help you get where you want to go, how to maintain creative control over your pet projects, and how to have international impact on people who love the same activities that you do. Check out Aaron’s videos and ratings at www.rcadventures.com or www.rcsparks.com or connect with him on LinkedIn. Subscribe to the free Monetizing Your Creativity podcast: itunes.apple.com/ca/podcast/monet…d1082894462?mt=2 While you're there, please leave your comments and suggestions for future episodes. We love your feedback! Or search for Monetizing Your Creativity on Stitcher, Google Play Music, Overcast or your other podcast app. SoundCloud: www.monetizingyourcreativity.com Follow us on Instagram: @monetizingyourcreativity www.instagram.com/monetizingyourcreativity