Podcasts about marketingprofs

AI is evolving fast, but what does it mean for how we think, work, invest, and lead? In this episode of Off the Wall, David B. Armstrong, CFA, and Nate W. Tonsager, CIPM, sit down with AI & Exec Advisor and Fractional CMO Liza Adams to unpack AI's real impact and how the most successful leaders are using it. From creating your own GPT to navigating the fear of job loss, they explore how AI is transforming everything from creative thinking to strategic decision-making. Bonus: Liza shares her GRACE framework for writing better prompts and explains why embracing AI as a thought partner—not just a tool—could be the key to staying relevant in a rapidly shifting landscape.   Please see important podcast disclosure information at https://monumentwealthmanagement.com/   Episode Timeline/Key Highlights: 0:00 Introduction & Important Disclosure 4:51 AI Truths 9:05 Digital Twins and AI as Teammates 14:02 Liza's GRACE Framework 16:31 Evolution of Jobs 26:40 Empathy in AI Adoption 39:20 Making AI Work for Business 44:17 Closing Remarks and Resources   About Liza Adams: Liza Adams is an AI and executive advisor, fractional CMO, and founding partner at GrowthPath Partners. With over 20 years of experience leading businesses and go-to-market teams through industry inflection points, she helps organizations accelerate responsible AI adoption through strategic marketing transformation and applied AI initiatives. Her work has driven measurable impact—achieving 35% better campaign performance, 98% lead qualification accuracy, and 75% faster content creation in just six months.  Recognized as a top AI thought leader by SaaStr and Pavilion, she's also been named one of the “50 CMOs to Watch.” Her insights have been featured in Forbes, MarketingProfs, and more. In this conversation, she shares what it takes to scale teams with both human and AI talent, and why responsible innovation is the key to long-term growth.   Connect with Liza on LinkedIn: https://www.linkedin.com/in/lizaadams/ Connect with Monument Wealth Management:  Visit our website: https://bit.ly/monumentwealthwebsite   Follow us on Instagram: https://bit.ly/MonumentWealthIG   Connect on LinkedIn: https://bit.ly/MonumentWealthLI   Connect on Facebook: https://bit.ly/MonumentWealthFB   Connect on YouTube: https://bit.ly/YouTubeMWMFit  Subscribe to our Private Wealth Newsletter:    About “Off the Wall”:  OFF THE WALL is a podcast for business professionals and high-net-worth investors who want to build wealth with purpose. A little bit Wall Street, a little bit off-the-wall; it's your go-to for straightforward, unfiltered wealth advice on topics that founders, business owners, and executives care about.  Learn more about our hosts, Dave and Jessica on our website at https://monumentwealthmanagement.com.

What's up everyone, today we have the pleasure of sitting down with Ashley Faus, Head of Lifecycle Marketing at Atlassian. Summary: Marketing frameworks often fail because they ignore how humans actually behave. People don't follow neat, linear paths; they explore, double back, and leap ahead based on genuine interests. Drawing from her diverse experience across corporate communications and lifecycle leadership, Ashley exposes how artificial walls between marketing functions create dysfunction while offering a solution: an integrated ecosystem where audience insights, compelling content, and strategic distribution flow continuously between teams. Her approach identifies truly predictive behaviors and measures success through bold experiments rather than smaller tweaks. By respecting how people naturally learn and make decisions, Ashley's content structure creates pathways that connect conceptual, strategic, and tactical pieces, making your content genuinely valuable to visitors and dramatically more effective at converting those ready to purchase.About AshleyAshely started her career with generalist marketing roles at a bunch of different small companies before settling into a role in the commercial aviation industryShe took on a generalist Marketing role at a training firm where she got a taste of marketing operations including a Marketo integration and lots of email campaignsShe later had 2 content strategy and product marketing roles at network security companiesToday Ashley is Head of Lifecycle Marketing, Portfolio at Atlassian where she's been for over 7 yearsShe's been interviewed on more than 50 podcasts, her writing has been published on TIME, Forbes, MarketingProfs, she's a well traveled speaker and she has an upcoming book coming out in May called ‘Human-Centered Marketing: How to Connect with Audiences in the Age of AI'Why You Should Look for a New Job Every 18 MonthsAshley has spent over seven years at Atlassian, navigating through four distinct roles while the company itself transformed dramatically around her. This longevity stands out in an industry where most professionals change employers every 2-3 years. Through corporate communications, integrated media, product marketing, and now lifecycle marketing, she's crafted multiple careers without changing her email address.> "I look for a new job every 18 months, so that I am prepared to make a move and solve for any gaps at that roughly two to two and a half year mark.""I look for a new job every 18 months," Ashley explains, "so that I am prepared to make a move and solve for any gaps at that roughly two to two and a half year mark." This calculated strategy creates perpetual career momentum. You begin exploring opportunities six months before the typical stagnation point, positioning yourself to evolve professionally right when most people start feeling restless. The genius lies in the timing: plan your next move while you still love your current role, not after burnout or boredom sets in.The company Ashley joined barely resembles today's Atlassian. "We actually have grown like five or six times, both from an employee standpoint and from a revenue standpoint as well," she notes. This parallel evolution of both person and organization created a unique synergy, allowing her to ride waves of company growth while pursuing her own skill development.Her initial role came with an unexpected twist. Despite being hired for corporate communications, PR represented one of her weaker skill areas. During interviews, the hiring manager focused more on her versatility across content strategy, email marketing, and social media. Genuine curiosity opened doors that formal applications never could. "Because I was nosy and stuck my nose in other people's business," she admits candidly, "they were like, 'should you come sit with us?'" These informal interactions led to her integrated media role, which connected previously siloed functions:Press relationsOwned channels like email and socialThought leadership contentBrand marketing campaignsAshley applies this proactive mindset when managing her team. She challenges them with pointed questions about their future: "Who do you want to be when you grow up? Are you growing up in the next year? In the next five years?" This framing transforms vague aspirations into concrete timelines. "That breakdown of how to get to where you want to be in 10 years, 15 years, 20 years starts with the next 12 months or 24 months," she explains.The social media team placement at Atlassian illustrates how organizations evolve their understanding of marketing channels. "At the time, our social media person sat on the email team because the mindset was that this is a broadcast channel," Ashley recalls. Both she and her interviewer recognized the flawed logic in treating social platforms as one-way communication tools, creating immediate rapport around a shared marketing philosophy.Key takeaway: Schedule dedicated job hunting time every 18 months, even when fully satisfied with your current position. This practice maintains your market value, expands your professional network, and positions you to make strategic moves at the two-year mark when growth typically plateaus. The next perfect role might exist within your current company if you actively seek it out.The Overlap Between Lifecycle, Content and Product MarketingMarketing departments love creating artificial walls between functions. Product marketing owns messaging. Content creates assets. Lifecycle handles channels. We've all seen the org charts with their neat little boxes. Ashley brings refreshing clarity to this organizational fallacy, particularly for companies using product-led growth strategies where traditional marketing borders simply cannot hold.The organizational divide shifts dramatically depending on your go-to-market motion. "In larger companies using product-led growth versus a sales-led motion, there's a lot more blurring of the lines," Ashley explains. SEO strategy, trial signups, and in-product upgrade experiences often migrate to product marketing in PLG companies, even at enterprise scale. This reveals a fascinating truth many marketers miss: your core GTM motion fundamentally reshapes role boundaries more than company size does.> “I don't understand how you're gonna write content with no insights from the market, the competition, and the audience. I don't understand how you're gonna distribute content with no understanding of the channel mix and the quirks of the different channel."Ashley's decade of experience across multiple marketing functions gives her rare perspective on their interdependence. Ten years ago, she led marketing strategy at Duarte when marketing automation platforms were just becoming table stakes. "I actually had to do the RFP, choose between Marketo, Pardot, or Silverpop," she recalls. This hands-on experience taught her how lifecycle marketing (channels, nurture campaigns, cross-sell strategies) and content marketing (creating assets for those channels) form an inseparable partnership:Content marketing typically focuses on creating assetsLifecycle marketing typically focuses on channel strategyBoth become meaningless without the other's expertiseAt large companies like Atlassian, specialization creates absurd scenarios where a single email might involve five different people: one writing copy, another creating visuals, someone handling lead scoring, another doing audience segmentation, and finally someone building and testing the actual email. While this level of specialization brings depth, it risks bre...

Meryl Evans shares why accessibility is everyone's responsibility, how captions can create connection—not just convenience—and why progress over perfection is the mindset that drives lasting inclusion. Highlights include: 11:30 – How did publishing your first video in 2018 change everything? 20:28 – Why progress over perfection is essential in accessibility 29:06 – How do you carry the responsibility of being an advocate? 49:34 – What does it take to build a culture of accessibility? 59:15 – Why equitable design matters for dignity and inclusion ====== Who is Meryl Evans? Meryl is a Certified Professional in Accessibility Core Competencies (CPACC), a sought-after speaker, trainer, and accessibility marketing consultant who has spent over two decades championing inclusive digital experiences. Named one of LinkedIn's Top 12 Voices for Accessibility Advocacy, Meryl's work has been recognised by organisations such as the North Texas Disability Chamber and featured in The Wall Street Journal, MarketingProfs, and The Dallas Morning News. She's the author of The Brilliant Outlook Pocketbook and co-author of Adapting to Web Standards: CSS and Ajax for Big Sites, and her speaking credits include TEDx, SXSW, and the American Marketing Association. Beyond her consulting and speaking, Meryl is a passionate volunteer, contributing to the W3C's Immersive Captions community group and XR Access, helping ensure emerging technologies are accessible to everyone. === Find Meryl here: LinkedIn: https://www.linkedin.com/in/meryl/ Website: https://meryl.net/ YouTube: https://www.youtube.com/merylkevans/videos  X: https://x.com/merylkevans ====== Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn TikTok Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website

This week, as his chums continue their holiday breaks, as it's predictions season Ian shares 5 predictions that have caught his eye from Forrester, Marketing Profs, and Smart Insights.    The predictions or hot trends that he picks we should be thinking about in 2025 are:  Generative engine optimization Breaking our MQL addition Organization realignment More budget for brand Zero click marketing Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky The source of the predictions: The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents Forrester Predictions 2025: B2B Marketing and Sales 10 Actionable Digital Marketing Trends for 2025 | Smart Insights 2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it's 360. - SparkToro Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

It's budget season, and whether your financial year kicks off in January or April, we need to think about what we are doing next year, especially as various surveys from Forrester, Gartner, and Marketing Profs indicate that B2B marketing teams will need to do more with less, a hackneyed expression that makes it no less true.  So, our host Ian Truscott joins Jeff Clark in the studio to explore 5 ideas for making the most of your marketing budget and the value of investing some time in the deep work of planning.  BTW - Just to be correct on the quote Ian used, it should have been: “Those are my principles, and if you don't like them... well, I have others” by Groucho Marx. We have no idea how Karl Marx felt on this topic.  Ian then joins Robert in the virtual bar for a post-Thanksgiving holiday cocktail and dives into asking why and how it's more than that book by Simon Sinek.  Enjoy! — The Links The people on LinkedIn: Ian Truscott Jeff Clark Robert Rose Mentioned in this week's episode: B2B Go-To-Market Budgets Will Continue To Be Tight In 2025: Here's What Marketing And Sales Operations Leaders Need To Do About It - Ross Graber, VP, Principal Analyst Gartner CMO Survey Reveals Marketing Budgets Have Dropped to 7.7% of Overall Company Revenue in 2024 B2B Marketing Budget and Spend Trends: 2024 | Survey - Marketing Profs Using YAGNI to Drive Marketing Efficiency - Ian's article on CMSWire Tuesday 2¢ – Marketing YAGNI - Ian's original post on his Tuesday 2¢ blog 5 F'in' Steps to Build Your Personas - Rockstar CMO  Why ‘Know Your Why' Is Wrong for Content — and How To Fix It - Robert Rose Robert's new website, Seventh Bear Robert firm: The Content Advisory Robert's podcast: This Old Marketing Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Hard Knock Life (Ghetto Anthem) - Jay Z - on YouTube  You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Marketing Over Coffee: Marketing AI Update, Swinging Elections, Smart Home Update, and Tarot Chris Returns! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Streamyard tries to get me TikTok and YouTube vs. MSM on elections Canada shuts down TikTok business Katie Artifact – Running on Anthropic Claude […] The post MarketingProfs B2B Pre-Show appeared first on Marketing Over Coffee Marketing Podcast.

Join Vinnie and Ashley Faus, Head of Lifecycle Marketing at Atlassian, on their chat about what makes someone a Thought Leader and how you can be one. This episode also covers... How to be a Thought LeaderThe difference between a Thought Leader, a Subject Matter Expert, and an InfluencerAshley's Thought Leader model and pillars About Ashley... Marketer, writer, speaker by day... singer, actor, fitness fiend by night! Ashley has handled all aspects of marketing strategy and execution, from product marketing, to demand-gen, to content and events. She loves telling the high-level stories that resonate with an audience and connecting the dots between types of assets and distribution channels. Her writing has been published on TIME, Forbes, MarketingProfs, and The Muse, and she's spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs. _________________

Send us a textHey there, fellow writers! We've all been there—staring at a blank screen, the cursor blinking mockingly back at us. Yup, we're talking about writer's block. It's like the party crasher nobody invited. Lucky for us, Reva Harris, a writing powerhouse with 15 years of experience, has shared some killer tips to help us kick writer's block to the curb. Reva's got a knack for collaborating with experts, especially in the nursing field, and she's practically a magician when it comes to getting those creative juices flowing. So, let's dive into her top strategies!About Reva HarrisReva is a copywriter and content marketer who specializes in helping B2B brands reach their audiences with the right message. As the principal of Reva Writes, she develops engaging, insightful content for companies in the SaaS, A/E/C, and Human Resources sectors. Her experience includes overhauling the B2B content strategy at Purchasing Power, a fast-growing employee benefit provider. She also oversaw marketing communications for LeaseQuery during a period in which the accounting software company grew by 708%. In 2019, she launched Reva Writes to take her talents on the road. She is also a B2B copywriting expert for MarketingProfs.Strategies for Beating Writer's BlockFree WritingVisualizationWrite by HandOut-of-Order WritingRead for InspirationSet Small GoalsRemember, writing isn't just a talent—it's a skill. The more you write and push through those blocks, the better you'll get. Give these tips a try and see which ones work for you. Keep at it, and happy writing!Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a

Join us for a captivating conversation with Ann Handley, a renowned leader in the world of content marketing. Discover the inspiring journey that led her to become Chief Content Officer and learn why this title was more than just a personal branding move.In this episode, Ann shares her insightful perspective on leadership, defining it as a delicate balance of speaking your truth, being open to others, and maintaining humility. She explores the importance of embracing your leadership identity and its impact on your organization.Learn about the challenges marketers face in defining their leadership roles and the constant evolution of the marketing landscape. Ann emphasizes the need for clarity, empowerment, and a touch of inspiration, fun, and authenticity to truly embody the role of a leader.Learn more about Ann:Ann Handley is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. IBM named her one of seven people shaping modern marketing. More than 50K people subscribe to her popular email newsletter.She is the world's first Chief Content Officer, a principal at training and education company MarketingProfs, and a regular speaker at events globally.Ann is also a mom, dog person, and writer. Her favorite food is kale salad. But don't hold that against her.Ann's Links:Instagram: https://www.instagram.com/annhandley/Website: https://annhandley.com/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Shut your eyes and think of a stereotypical salesman.If you're like me (Carly), you're imagination may have immediately transported you to a car dealership, or a person with a briefcase ready to give you a pitch.That's how I always used to think about sales, and frankly, why I was always turned off to that profession.But then, over time, I started meeting people who revolutionized the industry, and turned my original connotation into one that thinks of people who can be relied on as trusty sources of helpful information.Tom Martin, is one of those people.Tom is a seasoned expert in turning conversations into customers, with 30 years of experience revolutionizing sales processes for companies ranging from startups to global brands. His insights have been featured in Advertising Age Magazine and Forbes, and he has spoken at major industry conferences like MarketingProfs and Content Marketing World. He is the author of The Invisible Sale, where he explores the science of Propinquity in relationship building and sales. He also has a signature program called Painless Prospecting, which emphasizes respectful, trust-building sales strategies over aggressive tactics.We invited him on the show to discuss things like:Common misconceptions solopreneurs have about selling, and how they can overcome themThe role mindset plays in becoming successful in sales, especially for those who think they can't sellWhat the concept of Painless Prospecting is and how it can revolutionize your approach to salesStrategies for solopreneurs to build a reputation that precedes them and ensures a constant flow of prospectsAdvice Tom would give to solopreneurs who are currently facing significant business challengePlus so much more. So be sure to tune in!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Discover how AI can transform your marketing strategies. Liza Adams, one of Pavilion's 50 CMOs to Watch in 2024, joins Tessa Burg to share how AI enhances strategic value and deepens market insights.  They highlight the shift from broad to targeted marketing strategies, emphasizing the importance of data quality and ethical AI usage. Liza stresses the need for quality data and education to use AI effectively.  Listen now to hear how to harness AI for personalized, human-centric campaigns that build trust and drive sustainable profitability. Use coupon code ModOp100 to register for MAICON 2024 and hear Liza speak in person, plus meet up with Tessa and members of the Mod Op team. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Liza Adams: As an AI Advisor and Fractional CMO with GrowthPath Partners, Liza Adams guides companies through their AI journey and accelerates responsible AI adoption. She is a recognized AI thought leader, prolific writer and public speaker with more than a decade of AI experience that began with machine learning and predictive analytics, then steadily evolved. Liza was recognized as a person to follow in AI at G2's 2023 Reach event and one of the 50 CMOs to watch in 2024 by Pavilion. Well-known publications like Forbes and Marketing Profs cover her work and insights. To learn more, follow Liza on LinkedIn. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Content has been the lifeblood of how B2B companies go to market for at least 20 years, since Hubspot pioneered the concept of Inbound Marketing. We make content, we drip it out, we nurture people with it, we align it with our funnels, and we have a conviction that it makes people buy things—although that's also quite difficult to prove.The content game is not going anywhere, but it IS changing. And to guide us through those changes, we're chatting today with B2B content expert Ashley Faus, Head of Lifecycle Marketing at Atlassian. Ashley challenges traditional content mapping to the B2B funnel and introduces the idea of a "content playground" where people engage with content in a way that suits them best in a non-linear, non-standard journey. She also delves into the different intents behind content (buy, use, help, trust), the different levels of content (conceptual, strategic, tactical), the nuances between individual and brand-led content, and the growing role of B2B creators.Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest Ashley Faus is a marketer, writer, speaker by day, and a singer, actor, fitness fiend by night.She's a leading content marketing expert who loves telling the high-level stories that resonate with an audience and connecting the dots between types of assets and distribution channels. For the past seven years, she's been the Head of Lifecycle Marketing, Portfolio, at Atlassian. Her writing has been published on TIME, Forbes, MarketingProfs, and The Muse, and she's spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs.https://www.linkedin.com/in/ashleyfaus/Key Topics[00:00] - Introduction[01:17] - A brief history of content marketing[04:41] - Over-indexing on attribution[08:55] - Different types of content intent [15:42] - Individual vs. brand-led content[19:12] - B2B creators[29:24] - The content playground [45:52] - Email as a consumption channel[49:02] - Treating people as a whole human[51:47] - Content formats[54:54] - AIResource LinksCreate a “Content Playground” that's Fun for Buyers (and Lucrative for You) Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter

Ginger Zumaeta is the Founder and CEO of Motive3, a brand positioning, communications, and storytelling firm helping f advising businesses on effectively positioning and communicating big ideas. With over 20 years of experience in marketing and brand design, she is a three-time Emmy Award-winning writer and producer recognized for her innovative approach to marketing and storytelling.  Starting her career in television and rising to Vice President at NBC, Ginger transitioned into entrepreneurship, crafting effective strategies for startups to Fortune 500 companies. She has worked with renowned brands such as Coca-Cola, Verizon, Union Bank, and Infinity Insurance, and her insights have appeared in Business Insider, TheNextWeb, Better Marketing, Storius, and Marketing Profs. In this episode… Businesses often face the challenge of crafting compelling stories that attract clients and customers. Without a clear and strategic approach, companies struggle to differentiate themselves in a crowded market. How can brands develop influential positioning and messaging strategies that resonate with the target audience and drive engagement? Ginger Zumaeta shares her actionable insights on overcoming this challenge. She emphasizes the importance of understanding the company's story and building a solid messaging framework. Ginger also discusses her journey from television to entrepreneurship, highlighting the value of perseverance and adaptability. She provides practical advice on restructuring business models, such as transitioning from a partnership to a solo consultancy and focusing on core strengths like messaging strategy to provide improved client service. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Ginger Zumaeta, the Founder and CEO of Motive3, about her experiences developing effective positioning and branding strategies. They discuss Ginger's entrepreneurial journey, her rise from receptionist to VP at NBC, and the value of strategic messaging in business. They also delve into the impact of joining the Entrepreneurs' Organization and consulting for major brands like Kaiser Permanente.

The funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest? Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing Profs, and The Muse has A LOT of thoughts on how marketers can more effectively reach their target audience. She's got plenty of actionable tips for marketers who are struggling to find the right distribution channels for their content. She chats with me about why it's so important to understand your audience's intentions and how, by removing content barriers and creating modular content, you can easily elevate your strategy across multiple platforms.   00:00:02 - Marketing Millennials Podcast: Content Creation 00:01:38 - Funnel is Dead, Use Playground Instead 00:08:17 - Exploring Content Depths: Conceptual, Strategic, Tactical 00:10:46 - Focus on Buy and Use Intent 00:17:44 - Treat Your Content as Product 00:22:08 - Finding the Right Content Distribution 00:23:49 - Product Consumption Across Different Platforms 00:25:13 - Deepen Your Content Strategy Narrative 00:32:01 - Mastering Problem and Solution Spaces 00:37:11 - Mapping Content Depth and Intent 00:41:41 - Ungate 99% of Your Content   Follow Ashley: LinkedIn: https://www.linkedin.com/in/ashleyfaus/ Twitter: https://x.com/ashleyfaus?lang=en   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.

The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It by Allen Weiss and Debbie MacInnis ABOUT THE BOOK: From two of the world's leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace. Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented.  Customers also care less about the features of your product—what it has—than about its benefits—what it does for them.  While this sounds like common sense, shockingly few organizations actually conduct business this way. Drs. Allen Weiss and Debbie J. MacInnis, professors and branding, brand benefits, and positioning experts, are about to change that.  In The Brand Benefits Playbook, Weiss and MacInnis help readers understand, and transition to, a benefits-based model.  This focus on customer benefits will teach organizations: What market they are in (or could be operating in) How customers perceive their brand (and that of their competitors) in terms of benefits The most effective way to segment a market and position a brand in terms of benefits How to deliver benefits throughout the customer journey How a focus on benefits facilitates growth Evidence-based, integrated, and simple, this innovative approach can be applied to all markets—and ensures that any brand can deliver the benefits its customers truly want. ABOUT THE AUTHOR: Allen Weiss, PhD, is the founder and CEO of MarketingProfs, LLC, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results.  He is also a consultant, conference speaker, and Emeritus Professor at USC. Dr. Weiss has developed a rigorous process for benefit positioning in his consulting with global technology companies.  His work can be seen in tech brands including Intel and Texas Instruments, and categories like banks and insurance companies.  And, interesting facts - he has an engineering degree and was in a band that opened for major recording acts like Lynyrd Skynyrd Bonnie Raitt, and Kenny Loggins! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/brand-benefits-playbook-allen-weiss

Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they

Explore the intriguing concept of using AI to create your very own Digital Doppelg

Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flourishing ecosystem. Learn about the stages of awareness, the stages of succession, the high risks of spam, and mo

It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap your

You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks down the elements of clear communication, from distilling your purpose to getting people on the

If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a discussion with Kyle Roof about what really matters in SEO, what doesn't, and where to start.

Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal i

Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attrib

Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales enablement, an integrated approach to data management, and more, featuring a score of practical tips and tricks f

Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James Tennant as they discuss all things content promotion, from audience research and department comm

In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason's

Host George B. Thomas and guest Joey Coleman discuss employee engagement, including the elements that drive a motivated and productive workforce, ensuring your business thrives. Learn about hurdles you might encounter and how to overcome them, ensuri

Host George B. Thomas and guest Kristen Habacht get into how humans really sound, and why it's vital to weave that sound into your marketing moments. They discuss helpful AI tools, overpersonalization, avoiding the uncanny valley, and much more.

Ann Handley, the world's first Chief Content Officer and Chief Content Officer of MarketingProfs, author of the Wall Street Journal best seller, Everybody Writes and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, explores the evolution of content marketing especially with the coming of age of ChatGPT, Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of maintainin

Geoff Livingston helps corporations and associations adapt AI initiatives into their marketing departments. His company Generative Buzz helps organizations generate insights and new content from their existing content and create new forms of engaging, innovative communications with AI. He has served numerous top brand marketing departments, including AT&T, Audi USA, Cox, eBay, Ford, General Dynamics, Google, PayPal, Pepsi Co., Procter, and Gamble, SAIC, USPS, Verizon, and Yum! Brands. Industry recognition for these programs includes an IABC Gold Quill Award, multiple AMA awards, Cvent, MarketingProfs, the Society of New Communications Research, and Axiom. He has helped several brands successfully navigate brand reputation and cybersecurity crises. Geoff has authored three books on social media and marketing, including Welcome to the Fifth Estate. Key Moments [00:08:42] Leadership agility is vital for entrepreneurship success. Evaluate Serve exposed the author to large-scale AI projects with major banks and Fortune 500 companies. AI can revolutionize marketing strategies, generating significantly more leads. The author is enthusiastic about AI's potential in the enterprise market. [00:11:26] Loving Castmagic IO, but Momento's AI sucks. [00:14:55] Revenue is the scariest and most important. [00:19:41] Potential for growth through federation with Mastodon. Find Geoff Online https://generativebuzz.com/ https://www.linkedin.com/in/geoffliving/ https://geofflivingston.medium.com/ https://www.tiktok.com/@generativebuzz If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. **GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser** **Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee** Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://s3th.me/pch Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads i

Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a ta

The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the two teams leads to shared celebrations of success.

The misconception that consistency equals success when it comes to scaling a blog is a common one that many people believe. While consistency is undoubtedly important in maintaining a blog and keeping readers engaged, it is not the sole determining factor for achieving success and scaling the blog to new heights. For today's episode, my special guest Meera Kothand joined me to share her insights on content planning and email marketing for blogs.  Meera Kothand is an author of several Best selling books including “One Hour Content Plan,” “Selling the Intangible” and “The Blog Startup". Since 2015, she's helped over 100,000 small business owners and creatives lead through the noise by radically changing how they approach content - all without being on social media 24/7. Through her programs and courses, 1-1 strategic coaching, and more, she helps  clients and customers market their business with a content ecosystem that oozes authority, melts resistance and inspires dream clients to click, sign-up and buy.  We have discussed several topics, including: Where do most people go wrong with their content creation and why is there something far more important than consistency?  How to create a content plan that covers each part of your user's journey? How to bridge the gap from content consumption to your readers loving you and wanting to work with you? They also dive into the use of email lists. What types of call to actions to use for different types of content? And how to re-purpose or create content for social media that can generate leads and sales, but only when warranted on each platform? If you struggle in content planning and scaling your blog, this episode might help. Check it out and discover Meera's techniques! Episode Highlights 04:24 Consistency = successful online business? 06:39 Tracking the right people 09:32 Contents of different viewpoints 13:22 Building a strong brand 15:22 Where to start in content creation? 28:01 What type of email marketing should a blogger do? 30:37 Is creating batch emails good? 36:31 Repurposing content Key Takeaways ➥ Consistency in content creation is not always equal to success. As an online business owner, you should consider other key factors such as producing high-quality and relevant content, being original, effectively distributing and promoting your content, engaging with your audience, and being adaptable to changes in the digital landscape.   ➥ When creating your brand, intentionally repelling people who are not the right fit for your business can be a strategic approach that helps you build a strong and loyal customer base. It's about focusing on your core audience and attracting those who genuinely connect with and benefit from what your brand has to offer.   ➥ For Meera, creating batch emails for 4-8 weeks allows for efficient time management and consistency in email marketing. It also provides the opportunity to address current trends, enhancing relevance and engagement with subscribers. This approach ensures a cohesive brand message while allowing flexibility for real-time adaptations. About The Guest Meera Kothand is an author of several Best selling books including “One Hour Content Plan,” “Selling the Intangible” and “The Blog Startup". Since 2015, she's helped over 100,000 small business owners and creatives lead through the noise by radically changing how they approach content - all without being on social media 24/7. Through her programs and courses, 1-1 strategic coaching, and more, she helps  clients and customers market their business with a content ecosystem that oozes authority, melts resistance and inspires dream clients to click, sign-up and buy. Her work has been featured on Business Insider, MarketingProfs, Business News Weekly and several other sites. Connect with Meera Kothand   ➥ Book - One Hour Content Plan By Meera Kothand  -  https://amzn.to/3AFbeSf ➥ Book - 300 Email Marketing Tips By Meera Kothand - https://amzn.to/3oQnkFv ➥ Meera's Website - https://www.meerakothand.com/    Resource Links   ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/  ➥ Get 1-1 voice note coaching with Jaryd - https://app.coachvox.com/profile/jaryd-krause ➥ Sonic Writer (AI Content Generator) - https://bit.ly/3ZjHRPX ➥ Content Scale AI (AI Content Detector) - https://bit.ly/3LlxRBV ➥ Semrush (SEO tool) - https://bit.ly/3lINGaV➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.

Host George B. Thomas and guest Meghan Bazaman delve into AI's effects on brand monitoring. Discover how AI is revolutionizing the way we keep track of brand sentiment, what your company needs to do to keep up, and why you should be vigilant as

In this enlightening episode of 'Do This, Not That,' host Jay chats with best-selling author and marketing leader Ann Handley in a podcast that's brimming with wisdom on content marketing, writing strategies, and the increasing role of AI in the modern marketing world.Prepare to contemplate crucial questions such as:- How does Artificial Intelligence serve as a tool for faster and more effective content creation?- How can newsletters be launched from scratch and made successful even without a large existing audience?- What travel hacks does Ann recommend, based on her global speaking schedules?- What is the significance of the upcoming B2B Forum for those in B2B marketing?Get an insightful peek into an exciting discussion, where Ann changes the perspective on AI from being a potential writing replacement to "efficiency accelerators." Let's dive in!Follow Jay Schwedelson on LinkedInFollow Ann Handley on LinkedInCheck out Guru Events

Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss the powerful approach of pillar-based marketing and becoming a topical authority in the eyes of Google.

As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts podcast, George B. Thomas and Allen Adamson discuss the importance of adapting to changing times.

Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thomas and guest David Greenberg for a conversation abou

Host George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why companies should get used to being uncomfortable and mark their digital journey with evolutionary milestones

Join host George B. Thomas and guest Adrian Moreno as they delve into journeys of personal and professional growth, highlighting how connecting with industry influencers can affect your life and career. They also emphasize the importance of authentic

Guest BioMichael Zipursky – Michael has consulted for organizations and advised leaders throughout North America, Europe, Asia, Africa, Australia, and the Middle East in over 30 industries, from service providers to billion-dollar multi-national corporations, including Panasonic, Dow Jones, Financial Times, Royal Bank and many others. Michael is an in-demand speaker and gives keynotes and workshops for the Certified Management Consultants Association, Canadian Internet Marketing Conference, Social Media Camp, and others. Michael's work has appeared in MarketingProfs, Huffington Post, Financial Times, FOX Business, Maclean's, HR Executive, Business Edge, Marketing Magazine, and in several other media and publications. He is the author of 5 books, including:  Elite Consulting Mind Consulting Success® ACT NOW Follow Michael on Twitter @MichaelZipursky and LinkedIn Michael Zipursky or learn more at his website: ConsultingSuccess.comAnd here's the fees guide that Michael mentioned on the show: What Consultants Really Charge In 2023 ----Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Host George B. Thomas and guest Jodi Daniels explore the fundamentals of internet cookies, their impact on the daily lives of marketers, and the reasons marketers may need to transition to a cookieless world.

Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories stand out, and how social media has completely ch

In this new episode of Email After Hours, certified content queen Ann Handley, Chief Content Marketing Officer at MarketingProfs, shares her secrets to creating engaging email content that converts casual email browsers into lifetime customers.

We're thrilled to welcome Allen Weiss, CEO & Founder of MarketingProfs, on Social Pros this week for a masterclass in mental health and mindfulness.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   As social pros, we've all dealt with stress, burnout and anxiety…(gee, it's probably a daily occurrence!)  But it's so crucial we remember to take care of our minds and our souls and prioritize our mental health.  On this episode of Social Pros, we are joined by Allen Weiss, CEO & Founder of MarketingProfs.  Allen joins the show to discuss the benefits of mindfulness and meditation, why self-care is so important and how social pros can integrate mental health into their working routines.  Plus, Allen shares top tips on when and how to meditate, and plenty of other actionable advice.  We can think of so many times we'd have benefitted from taking a few moments to meditate at work – and we're sure you can to!  Save and come back to this one in times of stress!  In This Episode:  0:00 – Introduction  4:44 – Time to introduce Allen  9:04 – His involvement in marketing, mental health and teaching  12:20 – How meditation changed his life  13:19 – How trauma impacted his mental health  15:46 – What is mindfulness?  20:13 – How long is long enough?  23:06 – Do you need to use an app/prompt?  25:30 – Taking a breath!  29:45 – How social media employers can implement mindfulness  35:12 – Allen's class  37:30 – Advice for social pros  38:17 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Be notified of Allen's class  Follow Allen on LinkedIn  Follow Allen on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers. 

Bullseye Marketing: How to Grow Your B2B Business Faster 2nd Ed. by Louis Gudema About the Book: Do you want to accelerate the growth of your B2B company? In Bullseye Marketing, you'll learn how to develop, launch, and scale a successful marketing program for your B2B company. Louis Gudema focuses his Bullseye Marketing Framework exclusively for B2B companies in this second edition. The first edition was named One of the Best Marketing Books of All Time by Book Authority. I have written a new foreword in which I say, “Over the past decade-plus, for my Marketing Book Podcast I've read nearly 500 excellent marketing and sales books, cover to cover. As you can imagine, with that many titles under my belt, so to speak, the range of authors and quality of titles is considerable. Louis Gudema's original Bullseye Marketing is one of my favorites. This new edition is even better.” At the strategic level, readers of Bullseye Marketing will learn the three-phase Bullseye Marketing Framework that prioritizes the fastest, most cost-effective ways for B2B companies to grow faster.  Louis then goes into detail on what it takes to successfully implement close to two dozen marketing tactics, providing hundreds of tips, best practices, and examples for successfully executing B2B marketing campaigns.  While many companies put too great of an emphasis on short-term lead generation, in this second edition Louis presents research around the importance of long-term building of a company's brand and its mental availability to optimize long-term business growth.  He also provides evidence of the importance of creativity in building mental availability, and many examples of creative B2B marketing that go beyond the more typical product-centric marketing seen by many companies. The book also includes interviews with nationally-known marketing and sales leaders Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary, and Zorian Rotenberg, and new case studies. About the Author: Louis Gudema helps B2B companies build their brands and generate leads as a fractional CMO and marketing strategist. He also mentors MIT startups as part of its Venture Mentoring Service, and since 2015 has led an annual marketing boot camp for the MIT startup community.  Louis previously founded a marketing agency serving enterprise companies such as IBM and the Boston Globe. He then pivoted it into a SaaS company and grew it into one of the top companies in its national market before a successful exit. He has acted as vice president of business development at two mid-sized marketing agencies. For several years, Louis was the head of the executive committee for Boston's Sales and Marketing Innovators professional association. Louis speaks frequently on marketing and business at regional and national events and has written for leading business sites including The Harvard Business Review, MarketingProfs, IDG Connect Marketer, Chiefmartech, Venture Beat, The Content Marketing Institute, and Econsultancy. And if that's not enough, he also ghostwrites and co-writes business and marketing books. And, interesting fact - he grew up on a farm in Illinois, and he has won poker tournaments - at casinos!  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/bullseye-marketing-2-louis-gudema 

Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley About the Book: A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing. This new edition also includes: All-new examples, tools, resources Updated step-by-step writing framework Added and expanded chapters that reflect the evolution of content marketing (and the evolution of Ann's thinking about what works today) The same witty and practical how-to approach How to attract and retain customers with stellar online communication How to choose your words well, sparingly, and with honest empathy for your customers Best practices and ideas for crafting credible, trustworthy content “Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write Inspiration. Confidence. Fun. In this book, you'll discover: Content marketing has evolved. Yet writing matters more than ever. In this new edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine, upgrade, and (most of all) inspire your own best content marketing. About the Author: Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, a mom, a dog person, and a writer. She is the co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Her books have been translated into 19 languages, including Turkish, Korean, Italian, Chinese, and Japanese. She has contributed commentary and bylines to Entrepreneur magazine, Inc. magazine, Mashable, Huffington Post, American Express, NPR, and the Wall Street Journal. And, interesting fact – her favorite book of all time is EB White's Charlotte's Web! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/everybody-writes-ann-handley