Podcasts about miri rodriguez

The Surprising Way Microsoft is Changing the AI Game in 2025. On today's episode of Diversified Game we are joined by Miri Rodriguez who works as a storyteller at Microsoft and she is also the CEO of Empressa AI. Empressa AI is a 3-in-one product that seeks to provide work opportunities, skill development and networking pathways for women. The ultimate goal of Empressa AI is to bridge the gap between new innovations and tech products that are offered for men and for women. Connect with Miri:Linkedin:   / mirirod  Instagram: https://www.instagram.com/mirirod/?hl=enWebsite: https://mirirod.com/en/home-page.htmlBook: https://www.amazon.com/Brand-Storytel...My Links:https://kellenpr.gumroad.com/l/imgvfk https://bit.ly/Prepareforyourfirsttri...Support Us On Patreon:  / gamediversified  00:00 START08:09 TALKS US THROUGH YOUR BACKGROUND AND LIVING IN VENEZUELA21:58 HOW MUCH WILL PEOPLE NEED TO INVEST TO WHITELABEL EMPRESSA AI?24:17 HOW IS EMPRESSA WORKING TO EVEN THE PLAYING FIELD IN THE WORLD OF BIG TECH?26:47 HOW DID YOU MAKE THE TRANSITION FROM COMMUNICATIONS TO TECH?32:31 WHAT ARE THE FEARS THAT WOMEN HAVE TOWARDS AI?37:51 WHAT DOES A STORYTELLER DO AT MICROSOFT?43:55 WHAT IS A COMMUNITY GIVEBACK THAT YOU ARE DOING OR THAT YOU WOULD LIKE TO DO IN THE FUTURE?51:55 TALKS US THROUGH YOUR EXPERIENCE WITH BREAST CANCER AND OVERCOMING IT.

Miri Rodriguez author of " Brand Storytelling: Put Customers At The Heart Of Your Brand Story" by The Best Business Minds

When it comes to brand-building, the communicator is well-equipped to not only manage that of their organization or clients, but their own brand as well. So what does that look like in practice? Miri Rodriguez, senior storyteller at Microsoft, offers her insight and sage advice to “date the brand and marry yourself.” IABC Content Manager Kristin Frankiewicz sits down with Miri to learn more about her role at Microsoft, the journalistic approach she takes as storyteller, smart ways to use artificial intelligence while blending a human touch, why building your own brand matters and more.  Miri Rodriguez is a globally recognized storyteller, bestselling author of “Brand Storytelling” and owner of Be Mindful Be Happy. Rodriguez brings 15+ years of expertise, valuable industry and consulting insights matched with a lighthearted and authentic delivery approach. She has earned several awards in digital marketing and customer experience and is ranked as top in-demand speaker at leading industry conferences around the world. Her social advocacy and philanthropic work include volunteering to train social enterprise leaders in Africa, coaching students at Network for Teaching Entrepreneurship in the U.S., and mentoring men and women to build their personal brand with empathy, passion and purpose. Rodriguez currently works at Microsoft as a senior storyteller for Health and Public Sector Industries. LINKS Learn more about Miri at mirirod.com Connect with IABC on social media https://twitter.com/iabc https://www.linkedin.com/company/iabc/ https://www.facebook.com/IABCWorld  https://www.youtube.com/user/IABClive https://www.instagram.com/iabcgram/ Visit IABC online https://www.iabc.com/ https://catalyst.iabc.com/ https://wc.iabc.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/iabc/message

Miri Rodriguez literally wrote the book on brand storytelling. An award-winning, globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft, Miri is a creative journalist, content strategist, renowned keynote speaker, and international thought leader helping brands tell their stories. We discussed all of this and more this week on the On Brand podcast. About Miri Rodriguez Miri Rodriguez, based in Pompano Beach, Florida, is an award-winning, globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft. She is a creative journalist, content strategist, renowned keynote speaker, and international thought leader in brand storytelling, personal branding, and youth entrepreneurship. She has earned several awards in digital marketing and customer experience and is ranked as a top in-demand speaker at leading industry conferences globally. Her previous clients include Adobe, Discover, Walmart, and McKesson. Links from the Show Here's the updated, second edition of Miri's book Brand Storytelling: Put Customers at the Heart of Your Brand Story. A memorable quote from Miri: “Your first storytellers are your employees.” That's why we need to give them tools like Microsoft's done with their brand central station. Miri also shared how important Satya Nadella's book Hit Refresh has been in sharing the brand story. Fun fact: Nadella created a special edition for employees. What brand has made Miri smile recently? Disney! Miri shared — you guessed it — a story on how Disney once again delivered on the magical experiences that they promise. Connect with Miri on her website and on LinkedIn. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the special ‘Best of 2023' episode of ‘JUST Branding,' where we dive into the most insightful and transformative ideas in branding and marketing from the year. This episode is a curated journey through the minds of industry leaders, innovators, and rebels, each offering unique perspectives on branding's evolving landscape. We kick off with the most popular episode of the season, Episode 1, which just happened to be our own. In it, we discuss the intricacies of becoming a brand consultant and our own personal journeys. Episode 8 takes a different turn with Mike Roberts, exploring personal branding and the influential role of LinkedIn. In Episode 11, Ian Barnard brings practical wisdom on building big brands with modest budgets, followed by a rebellious twist in Episode 5 with Stix of Liquid Death, who redefines branding norms. Episodes 9 and 15, featuring Fred & Erik of SNASK delve into the heart of creativity, empathy, and culture, and the development of BIG brand ideas. The art of workshop design is elegantly unfolded by Brittni Bowering in Episode 3, while Rachel Davis in Episode 14 balances the scales between facilitation and strategy. Chris Kocek in Episode 16 and Dan White in Episode 7 take us through the intricate process of uncovering insights and measuring brand impact. Miri Rodriguez's Episode 17 on Brand Storytelling and Jenni Romaniuk's Episode 12 on Distinctiveness & Differentiation provide a masterclass on crafting compelling narratives and standing out in a crowded market. Terri Goldstein in Episode 10 and Hamish Smyth in Episode 13 bring their expertise on mastering brand building in regulated environments and the art of consistency in brand guidelines. Lastly, Kate Pincott in Episode 4 explores the cutting-edge world of NFTs and their impact on brands, while another Episode 17 offers insights into brand growth through AI, marking the convergence of branding and technology. Join us as we revisit these captivating discussions, each a cornerstone in the edifice of modern branding and marketing.

In this enlightening episode of JUST Branding, you'll discover the art and science of brand storytelling through the experiences and insights of Miri Rodriguez, a celebrated storyteller and branding expert with an impressive history at Microsoft. Miri, an author and speaker, delves into the nuances of creating relevant brand narratives that transform audience perceptions and build strong connections. Key discussions include Miri's branding journey, the power of storytelling, building a ‘Storytelling Machine', how to leverage AI, plus case studies and practical advice. This episode is a must-listen for those interested in elevating their brand's narrative and connecting more authentically with their audience!

Connections require understanding, and understanding requires empathy.That's true in many situations, but particularly when it comes to brands connecting with their audiences.Miri Rodriguez, Senior Storyteller at Microsoft and best selling author of Brand Storytelling, knows the power of empathetic storytelling, and she joins us to breakdown why and how empathy needs to be at the core of your brand, and how to translate that empathy into effective stories.

What stories can you tell about the adventures of your life?How do you use stories to connect with others in your life? I am so honored to welcome Miri Rodriguez to the podcast. Miri is a globally recognized Storyteller for Microsoft, bestselling author of Brand Storytelling and owner of Be Mindful Be Happy. She's a leading Latina woman in in the tech industry, and making waves across the world as a sought after speaker. Miri and I talk about the importance of storytelling and how this plays a role in our travels, our personal values & life missions, and our connection to brands around the world. In today's episode, we discuss:Road tripping through Latin America with her familyUnderstanding that stories are the tool to connect heartsMoving from Venezuela to AmericaFinding the story in your travelsLaunching Be Mindful Be Happy in the USMiri's experience on RNR's Greece Retreat 2023Connect with Miri:Website - Miri RodWebsite - Be Mindful Be HappyInstagram - @mirirodInstagram - @bemindfulbehappyResources:Brand Storytelling: Put Customers At The Heart of your Brand StoryConnect with Kelly:Instagram @kelly.tolliday.yogaInstagram @risingnatureretreatsWebsite-----------------------------------------Thanks for tuning in!Travel with Kelly on an upcoming RNR Retreat!SPONSORED BY CHILD & COMPANYMentioned in this episode:Rising Nature RetreatsChild & Company

In this episode Luis speaks with Miri Rodriguez.  Miri is a globally recognized Storyteller, bestselling author of Brand Storytelling and owner of Be Mindful Be Happy. Miri brings 15+ years of expertise, valuable industry and consulting insights matched with a lighthearted and authentic delivery approach. Miri has earned several awards in digital marketing and customer experience and is ranked as top in-demand speaker at leading industry conferences around the world. Her social advocacy and philanthropic work include volunteering to train social enterprise leaders in Africa, coaching students at Network for Teaching Entrepreneurship in the U.S., and mentoring men and women to build their personal brand with empathy, passion and purpose. She currently works at Microsoft as Senior Storyteller for State and Local Government.   Notes:   In this episode Luis and Miri talk about:   ●       Miri's background and career path ●       Building a personal brand ●       The true meaning of wealth ●       The second edition of Miri's book ●       Using AI as a tool   And more……..   Resources:   ●       Miri's Book: Brand Storytelling ●       Miri's Website ●       Be Mindful Be Happy ●       Miri on IG ●       Miri on Twitter ●       Miri on LinkedIn ●       Visit On My Way to Wealth ●       Luis' LinkedIN ●        Luis' Twitter ●        Luis' IG ●        On My Way to Wealth YouTube Channel

In this episode, best-selling author and Microsoft senior storyteller Miri Rodriguez discusses how brands can balance empathy and business growth amid disruption through a purpose-driven, experimental approach. She explains how new technologies like AI should empower human storytelling rather than replace it. The core takeaway is that while tools and strategies must evolve with the times, human creativity and connection remain essential to impactful brand storytelling.

Miri Rodriguez about her book Brand Storytelling: Put Customers at the Heart of Your Brand Story (Kogan Page, 2023). Miri Rodriguez began her career at Microsoft by leading social media support channels. That assignment made it obvious to Rodriguez that customers tell their own (often very emotional) stories about their brand experiences, making it natural for her to transition to then becoming an expert at how a company wants to craft its stories and ensure as much customer-brand alignment as possible. As a result, Rodriguez has refined an approach that relies on emotion to bring alive stories where customers are front and center in how the brand's offerings can empower them. Miri Rodriguez is a Senior Storytelling for Health & Public Sector Industries at Microsoft. With her own separate consulting firm, she has also done moonlighting work for clients ranging from Adobe, Discover and Walmart to McKesson. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Miri Rodriguez about her book Brand Storytelling: Put Customers at the Heart of Your Brand Story (Kogan Page, 2023). Miri Rodriguez began her career at Microsoft by leading social media support channels. That assignment made it obvious to Rodriguez that customers tell their own (often very emotional) stories about their brand experiences, making it natural for her to transition to then becoming an expert at how a company wants to craft its stories and ensure as much customer-brand alignment as possible. As a result, Rodriguez has refined an approach that relies on emotion to bring alive stories where customers are front and center in how the brand's offerings can empower them. Miri Rodriguez is a Senior Storytelling for Health & Public Sector Industries at Microsoft. With her own separate consulting firm, she has also done moonlighting work for clients ranging from Adobe, Discover and Walmart to McKesson. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Miri Rodriguez about her book Brand Storytelling: Put Customers at the Heart of Your Brand Story (Kogan Page, 2023). Miri Rodriguez began her career at Microsoft by leading social media support channels. That assignment made it obvious to Rodriguez that customers tell their own (often very emotional) stories about their brand experiences, making it natural for her to transition to then becoming an expert at how a company wants to craft its stories and ensure as much customer-brand alignment as possible. As a result, Rodriguez has refined an approach that relies on emotion to bring alive stories where customers are front and center in how the brand's offerings can empower them. Miri Rodriguez is a Senior Storytelling for Health & Public Sector Industries at Microsoft. With her own separate consulting firm, she has also done moonlighting work for clients ranging from Adobe, Discover and Walmart to McKesson. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. Learn more about your ad choices. Visit megaphone.fm/adchoices

We've discussed many books about the topic of brand or product storytelling in the last few years. We've discussed StoryBrand by Donald Miller Marketing Made Simple by Donald Miller The Visual Sale with Tyler Lessard Why choose another one? Because storytelling is SUCH a powerful skill for sales and marketing professionals, that we think [...]

I am joined today by Miri Rodriguez. She is a holistic well-being expert, best-selling author, brand story teller and CEO of Be Mindful Be Happy.  Be Mindful Be Happy is an online community to connect you to support resources, life coaches and they carry ethical and sustainable organic wellness products. They are Latina women owned and women operated. We also talk about her experience with discovering that she carries the BRCA 1 gene mutation and her journey through finding the right team of healthcare practitioners. Miri Rodriguez (@mirirod) • Instagram photos and videosHome Page - Miri RodriguezBe Mindful Be Happy (@bemindfulbehappy) • Instagram photos and videosMindful Living | Guided Meditations | Mindful Products and Accessories (bemindful-behappy.com)Ashley (@filledupcup_) • Instagram photos and videosFilled Up Cup - Unconventional Self Care for Modern Women7 Tips To Help Advocate For Yourself At The Doctors - Filled Up Cup SOLD On The DreamWhat's a life selling real estate really like? This humorous guide tells it, as it is!Listen on: Apple Podcasts Spotify

In Clear Focus: In today's episode, we revisit conversations with three guests from our current season: Simon Bailey, co-author of Myths of Branding; Miri Rodriguez, author of Brand Storytelling; and Rick Parkhill,  founder of the annual Brand Storytelling event and co-creator of a new Brand Film certification course. IN CLEAR FOCUS listeners can claim a 20 percent discount on Myths of Branding and Brand Storytelling at KoganPage.com by using the promo code BIGEYE20 at checkout.

The Convergence of Effective Brand Storytelling and Positive Customer Experiences  This week's guest is Miri Rodriguez, senior storyteller – Future of Work at Microsoft and author of the bestselling book Brand Storytelling – Put Customers at the Heart of Your Brand Story. Miri travels the globe sharing insights on the power of brand storytelling. In this episode, Miri discusses the correlation between effective brand storytelling and positive customer experiences and how brands can think about the convergence of the two within their company culture and in how they communicate with customers to build brand loyalty.   Where the Story Begins   Miri's senior storyteller role didn't exist when she joined Microsoft 10 years ago. But with her passion, insights, and experience she built the foundation for a brand storytelling job at one of the top brands in the world, and she loves what she does! She believes in it so much that she wrote a book about it and travels the world sharing her insights to help brands elevate their narrative and create valuable customer experiences.   Brand storytelling wasn't an academic discipline when Miri majored in communications in college. Now Miri's book on the subject serves as a textbook in many colleges and universities. Throughout her experiences over the years, she learned to pivot communications and connectedness strategies as they continue to evolve in the digital age. As Microsoft went through its own digital transformation, Miri's job changed and she believes that will continue to happen as new roles and positions emerge.    Miri began her career working for various tech companies before joining Microsoft on the operations side and then moving into the emerging area of social media at the time. She and the rest of the social media team navigated channels and determined which ones to develop a presence on. She quickly noticed that they were telling Microsoft's brand story on the support side, but they were telling a different story through digital marketing on social media channels. Miri determined that it was essential to develop a unified voice so she began telling stories that connected the customer experience across their entire journey.    That led to a series of creative ideas as she navigated the look and feel of storytelling with a unified voice across channels. She accepted the opportunity to become senior storyteller for Microsoft's digital transformation. She relishes her role in guiding Microsoft's brand story and influencing how everyone at Microsoft collectively thinks about the narrative and how it is positioned across channels for a consistent brand identity.   Why Brand Storytelling Is Important in CX  Brand storytelling is more than general marketing or communications content or social media posts. It's a culture-shifting strategy for brands to think about the way that they're communicating their values and connecting on a human level with consumers.  For today's consumers, purchasing from a brand means investing in something bigger than just a product or service—they need to know if the brand aligns with their own core values. Brand storytelling empowers companies to share their core values, their origin stories, their why, and continue to remind customers why they exist beyond their product or service. It must be an authentic brand story that begins with an individual's first interactions with a brand, before they're even a customer, and extends throughout their customer lifecycle and loyalty to a brand.   Miri explains that because today's customers look beyond a brand's products and services to assess the brand entity and what the company represents, brand storytelling is essential to improve customer engagement and advance the customer experience. Customers want to know the brand's voice, its political stance, and whether it's socially responsible. Is the brand worth friending and following?  Because the customer experience is no longer solely about the quality of the service or product, but also about the entity the brand represents, the story of the brand enables opportunities for customers to connect with the brand on a human level. But brands can't just talk like a human, they must actually behave like a human. Brands need to recognize that they have a voice and a stance, and what they say and don't say carries weight in the customer experience.    Many things impact the ways in which consumers look at a company or a brand and determine whether or not they want to purchase from them. This has intensified the relevance and importance of the messages a brand communicates to its constituents and potential customers. A company's stance on social justice issues, climate change, and the like is important to consumers and essential to customer loyalty and the brand's success.   How Brands Foster Effective Storytelling  Effective brand storytelling centers on designing—not just telling—the story because it's more than just telling a compelling story. The storytelling must align with the company's core values, mission, and the overall narrative of the brand itself.  One way to accomplish this is by integrating the origin of the brand into the storytelling, consistently reminding the audience why the brand exists and how everything it does aligns with its core values and original mission. Weaving this nostalgia into everything from marketing campaigns to products provides a strong and consistent foundation for storytelling that shapes the customer journey.   Indeed, ensuring that products and marketing campaigns complement the narrative strengthens the storytelling. Incorporating stories from employees, partners, and customers that confirm how the core values are alive throughout the brand's ecosystem provides credibility and enhances the message. It's critically important to make sure that the brand narrative itself as well as the messages across channels are congruent and true to what the brand actually says and does.   Embedding Storytelling Within the Company Culture  Storytelling must reflect the company's culture. Owning the mission of the company and embodying it from the inside out builds a strong company culture and validates the storytelling.   When Microsoft updated its mission to reflect its commitment to empowering every person and organization on the planet to achieve more, it captured a feeling of empowerment that provided a clear universal truth and intangible feeling at the heart of all of its storytelling.    Empowerment is a universal feeling that everyone knows. It's embedded in Microsoft's culture to empower people. Everyone at Microsoft is focused on empowerment at their core, even if the tasks themselves vary.   These core values must either come from the top of the organization or be supported by the top and permeate throughout the organization. Microsoft's employees all live the brand mission in some way. Effective brand storytelling reflects this culture as employees, partners, vendors, and anyone else who touches the brand owns the story and makes it theirs as they live out the company's mission. They become the brand storytellers rooted in the company's culture as they realize the core values in their day-to-day experiences.    Once an organization determines the core values of its story and commits to telling that story, the next step is to build resources that empower people to tell the story, owning it and making it their own. To this end, Microsoft has built a storytelling community with a global council. Miri builds content marketing capacity for storytellers at every level and vertical, from finance to engineering. Providing employees with resources to tell their stories yields powerful narratives and a hub of information that sales, marketing, and finance teams can access and share to build brand awareness.  Advocating for Young Women in Tech  Starting out as a Latina woman in tech wasn't easy. In fact, it was lonely at times without a significant presence of women in the field. As Miri navigated the tech industry, she encountered other women who felt the same way. Because women represent a small percentage of the tech workforce, Miri wanted to become a resource that she didn't have for herself—she wanted to be a friend and a coach to young women entering the fields of STEM and tech.  Empowering and inspiring young women in tech is a passion project for Miri. As a mentor in the industry, she has coached young women one-on-one for years, supporting them and guiding them so they know they aren't alone. Her support has encouraged many women to stay in the industry and pave the way for future generations.  What Miri Does for Fun  Miri is a self-professed workaholic. She loves what she does and she loves to work! So, when she's not working on brand storytelling, she starts working on something else for fun. She keeps many smaller projects in the background and picks one up when she's not working on things that require immediate attention. Whenever possible she works on these projects at the beach or the pool, soaking up the fresh air and sunshine.   Her extra projects range from researching topics relevant to her work, assessing market research, or even launching a new brand! Keeping busy with work gives Miri a satisfying feeling of productivity and importance. She enjoys making valuable contributions in any way she can.  Read the blog post here. Watch the video here.   

In this special Women's History Month Episode, Luis speaks with Miri Rodriguez. Miri is a globally recognized Storyteller and author of Brand Storytelling. She is a creative journalist and content strategist, evangelizing brand narrative and showcasing how thought leaders can leverage storytelling techniques for culture activation and influence in the digital age. Miri has earned several awards in digital marketing and customer experience and is ranked as top in-demand speaker at leading industry conferences around the world. Miri brings 15+ years of expertise, valuable industry and consulting insights matched with a lighthearted and connected delivery approach. Her social advocacy and philanthropic work include volunteering to train social enterprise leaders in Africa, coaching students at Network for Teaching Entrepreneurship in the U.S., and mentoring men and women to build their personal brand with empathy, passion and purpose. Her biggest accomplishment to date is being a mother of 2 boys and an American Bulldog. She can also run in heels. Ice cream is her superfood. Notes: In this episode, Miri & Luis talk about the following and more: Miri's upbring and career path Barriers to women leadership and how to overcome them Embracing failure and the lessons it brings Balancing career, personal life, and passions Miri's book: Brand Storytelling   Resources: Download the 3 Fundamental “Money Moves” to Make Before Turning 45 LatinXcellence, more than a brand, it's a movement! Miri's Book: Brand Storytelling Miri's Website Miri on IG Miri on Twitter Miri on LinkedIn

IN CLEAR FOCUS: Our guest this week is Miri Rodriguez, the author of Brand Storytelling, this month's Bigeye Book Club selection. Miri discusses how brands can use stories to connect with consumers on a deeper level. Miri also shares how she prototypes stories based on design thinking principles and reveals some storytelling magic tricks. IN CLEAR FOCUS listeners can claim a 20 percent discount on Brand Storytelling by going to KoganPage.com and using the promo code BIGEYE20 at checkout.

If you want to learn how this forward-leaning leader is driving the future of work then you won't want to miss listening to this amazing interview. I have been fortunate to know this guest since early in her career and I am absolutely stoked to welcome her for this frank and inspiring discussion. My guest for this episode of the podcast is Brea Starmer who joins Ultimate Guide to Partnering for a far-reaching, big, and bold interview focused on how one leader inspires others to achieve what we all thought was just potential. Brea Starmer is the Founder of Lions + Tigers, a courage brand driving workforce innovation and building bridges to the future of work. Microsoft, Google, and other tech-industry organizations call on her team to transform how they work in two ways: by helping leaders change organizations from the inside to build a culture of inclusion, and by enabling part-time and flexible work for high-impact consultants to ensure everyone is operating in their highest and best use. Lions + Tigers won the prestigious Microsoft “Diverse-Owned Supplier of the Year” award in 2021, recognizing their work for workplace inclusion. Brea centers underrepresented communities in her work which is why Lions + Tigers employs 75% women, 70% parents, and dedicates 30% of their billable hours to the BIPOC community. By offering a flexible way of work untethered from traditional full-time employment models, Brea empowers her team of nearly 100 consultants to measure success in impact over hours. Brea believes in “parenting out loud” and often invites her three kids under six to join her work meetings and invites her community to show up authentically without fear. Brea's work has been featured on King5, by Geekwire naming her “Geek of the Week” and recognizing Lions + Tigers as a finalist for Workplace of the Year in 2021, as well as features in Seattle Business Magazine, and the Puget Sound Business Journal as a female leader and as a “Best Place to Work”. An alum of Washington State University and the 8th female student body president, Brea currently sits on the Marketing Advisory Board at the Carson College of Business.   She is a writer and speaker on the topics of flexibility, working parenthood, and the human side of workforce innovation.  In this episode, you will learn how this woman founder applied courage and grit to a dark moment in her career to propel her path forward and shape her destiny. Now she is shaping the future of work and helping leading technology organizations define their future state of work during this time of change and transformation.  What you'll learn in this episode: What is the future of work.How organizations need to think differently about culture.OKRs and how her organization uses them to frame and organize their work.Here driving force - how she propelled her career and shaped this amazingly innovative organization. I hope you are as enlightened and inspired as I was in this interview with Brea Starmer. Other Amazing and Related Episodes That Might Interest and Inspire You. Melissa Mulholland's most recent https://ultimateguidetopartnering.com/episode/110-one-bold-ceos-passion-for-technology-partners-and-future-focused-leadership/Gavriella Schuster's most recent https://ultimateguidetopartnering.com/episode/79-passionate-leadership-focus-and-commitment-to-make-the-invisible-visible/Alysa Taylor https://ultimateguidetopartnering.com/episode/88-agility-and-customer-centricity-driving-forces-for-success-in-2021/Miri Rodriguez https://ultimateguidetopartnering.com/episode/optimize-for-success-2021-put-storytelling-at-the-core-of-your-marketing-focus/Chaitra Vendullapalli https://ultimateguidetopartnering.com/episode/84-optimize-for-success-in-2021-a-focus-on-a-purpose-driven-and-inclusive-mindset/Lani Phillips https://ultimateguidetopartnering.com/episode/65-an-authentic-conversation-from-co-selling-to-the-impact-of-social-injustice/ Links & Resources

Today is a fun discussion for those of you interested in the business implications of the cloud, specifically Azure, and some experiences I have to share about my time at Microsoft working with some of the largest businesses in the world, empowering business value through novel technologies mostly centered around Machine Learning and AI. I am joined in this recorded LIVE discussion by today's host, Bret Cullivan, Azure Applications and Infrastructure, Global Partner Director, at Microsoft. As you will see, Bret and I really share a lot of ideas around business empowerment through technology, and we talk through a lot of key concepts, learnings, and trends, as Bret hosts the discussion, with the help of his peers moderating the session: Srinivasan Venkatarajan, and Shalini Chandrashekar - Azure Global Partner Directors at Microsoft. We were joined by a LIVE global audience of Microsoft partners, with a total of 175 registrants across (2) LIVE discussions, with folks dialing in from places far beyond the shores of the West Coast where Bret and I are dialing in from.Thank you for taking the time to listen to today's discussion.Key Take-aways:[07:19] A short introduction by Bret Cullivan[11:32] How to build new skills – experiences as a newcomer in the tech industry[14:53] A quote from Satya Nadella in a recent CRM Magazine interview, around the criticality of a partner ecosystem in big tech.[17:04] Emerging trends and data points for how lines of business are leveraging cloud computing, specifically Microsoft Azure[23:15] The meaning of “outcome selling”, and why it's never been so important[30:01] How to have a business decision maker conversation, centered around technology[32:49] How to start engaging an executive discussion[37:57] AI and jobs: how to present a perspective on AI to businesses [43:11] Different methodologies around advocacy, sales, and landing an effective idea across organizations[51:15] The importance of telling good stories Memorable Quotes:[24:17] “When you're thinking about outcomes… you're teaching, you are tailoring, you are taking control. Those are the three specific things that you have to build in an engagement model. We are trying to get into that outcome or that business so that they can then start to transform and translate and traverse all the things that need to happen from an I.T. perspective to activate services, to activate products, to activate cloud consumption, etc. – Derek Russell[32:55] “One thing I've done very well…if you understand what resonates with these people (executive decision makers), you can start there. And the way that you understand what resonates is understanding their strategic priorities.” - Derek Russell[38:26] “I think the theme of Microsoft, in one of the things we are doing, our AI strategy is to deploy AI everywhere and not to replace or dispose of folks who are in the market but to empower them to do more. – Derek RussellResources:Contact Guests on LinkedInBret Cullivan: https://www.linkedin.com/in/bretcullivan/Srinivasan Venkatarajan: https://www.linkedin.com/in/srinivasanvenkatarajan/Shalini Chandrashekar: https://www.linkedin.com/in/shalini-chandrashekar-95a08b5/Microsoft Azure: https://azure.microsoft.com/en-us/ CRM Magazine: https://www.crn.com/slide-shows/cloud/microsoft-ceo-satya-nadella-10-boldest-statements-from-crn-s-exclusive-interview Brand Storytelling: Put Customers at the Heart of Your Brand Story authored by Miri Rodriguez: https://mirirod.com/en/ *The views and opinions expressed in this discussion are those of the guests and do not necessarily reflect the official position of their employer, Microsoft" ____ Thank you for listening! -------------------------------- Join the **New Monthly Newsletter** - Data Binge REFRESH: https://www.derekwesleyrussell.com/newsletter Interested in starting your own podcast? Some candid advice here: https://www.linkedin.com/pulse/how-start-podcast-3-step-gono-go-beginners-guide-derek-russell Learn more about the Data Binge Podcast at www.thedatabinge.com Connect with Derek: LinkedIn: https://www.linkedin.com/in/derekwesleyrussell/Youtube: https://www.youtube.com/channel/UCN1c5mzapLZ55ciPgngqRMg/featuredInstagram: https://www.instagram.com/drussnetwork/Twitter: https://twitter.com/drussnetworkMedium: https://medium.com/@derekwesleyrussellEmail: derek@thedatabinge.com

This episode is sponsored by GrubHub.Storytelling has become a powerful business tool because it begins and ends with empathy, drives an emotional experience with audiences and humanizes the brand at a deeper level.   In this episode, Miri Rodriguez, storyteller and author of the book “Brand Storytelling: Put Customers at the Heart of Your Brand Story,” shares practical tools to help you design a brand story that drives engaging relationships with your customers — and theirs. Listen to learn:   What storytelling actually means for B2B marketers;   How to deliver an emotional transfer of facts through storytelling — character, plot and conclusion;   How to conduct meetings at a human level;   How to find your universal truth — an actionable emotion that your brand can attest to; and   Much more!    RELATED LINKS   https://b2bmarketing.exchange/  https://mirirod.com/en/  https://www.brandstorytellingbook.com/en/ A word from our sponsors, GrubHub:Grubhub Corporate Accounts make it easy for marketers to cater virtual events via their nationwide restaurant network. Visit corporate.grubhub.com to learn more.

We've all seen influencers on social media share their opinion on different products and services, but how effective really is this as a form of marketing? What precisely do brand influencers do... and does your business actually need a brand influencer? That's the topic for episode 242 of Digital Marketing Radio where I'm joined by a man who's an authority on helping innovative businesses digitally transform their sales and marketing.  He's a Fractional CMO and the author of 4 sales and marketing books including the recently published HarperCollins book “The Age of Influence” – welcome to DMR – https://www.linkedin.com/in/nealschaffer/ (Neal Schaffer). Secret SoftwareShare a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool's important for you... Answer: https://getcarro.com/ (Carro), https://www.frase.io/ (Frase) & https://www.clearscope.io/ (Clearscope) Next On The ListWhat's one marketing activity or tool that you haven't tried yet, but you want to test soon? Answer: https://circle.so/ (Circle.io) & https://teachable.com/ (Teachable) Magical MarketerWho's an up-and coming marketer that you'd like to give a shout out to, what can we learn from them and where can we find them?  Answer: https://www.linkedin.com/in/mirirod/ (Miri Rodriguez)

How to Master Storytelling to Grow Your Brand & Business Here is my interview with Miri Rodriguez, a globally recognized storytelling expert Storytelling is NOT a new concept But, have you truly mastered the art & science of storytelling to grow your brand & business? As a content creator and entrepreneur, I cannot tell you how important storytelling is to my messaging, position & business growth Beyond excited to have Miri Rodriguez on my Classroom Without Walls show to discuss How to master storytelling to grow our brand & business

Miri Rodriguez went from a Community Manager to becoming one of Microsoft's top influencers and Storytellers. Now she is the author of Brand Storytelling and advises other companies how to bring out the stories from their employees. Listen in as Miri teaches you about the unique connection between storytelling and influence. For more information: •Miri Rodriguez: https://mirirod.com/en/ •Amanda Russell: https://amandarussell.co •Neal Schaffer: https://nealschaffer.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing and storytelling are important components of product development because they allow companies to reach their audience and share their message. Miri Rodriguez, Head of Global Intern Programs at Microsoft, explained what storytelling is and its role in brand development. Miri is the author of the book “Brand storytelling: put your customers at the heart of your brand story”.

For this episode of the Series, "Optimize for Success 2021", I was excited to feature Miri Rodriguez - a globally recognized Storyteller, Head of Global Internship Program at Microsoft, and author of Brand Storytelling. Miri joins this podcast to discuss the components and importance of good Storytelling with our listeners. Miri's book, "Brand Storytelling -  Put Customers at the Heart your Brand Story" recently won a Stevie Award in the Book of the Year Category for Women in Business. Miri has earned several awards in digital marketing and customer experience and is ranked as a top in-demand speaker at leading industry conferences around the world. Read more about Miri here. In this discussion, you will learn the elements of a great story, how to build an integrated marketing plan with "story" and how storytelling can sit at the center of your marketing and branding strategy. In addition to this important topic - Miri and I discuss her amazing journey overcoming poverty, migrating to the United States, building her career, and her roles and success at Microsoft. As we each look to optimize for success in 2021 - I hope you listen and learn from this amazing guest. LINKS & RESOURCES Learn More About Miri Rodriquez Find Miri Rodriquez on LinkedIn, Twitter, Instagram.Also, check out my interview with Dux Raymond Sy on Brand.Subscribe and listen to this podcast on Apple,  Spotify,  Google,  Audible,  SoundCloud, Stitcher, Player FM, almost anywhere you get your podcasts!Follow or reach Vince - Linked In, Twitter, Facebook, and Instagram.Ultimate Guide to Partnering Facebook Drop me a line - vincem@ultimate-partnerships.com. As with each of my episodes, I appreciate your support. Please tell your friends about Ultimate Guide to Partnering™ and where they can find us. This episode of the podcast is sponsored by Ultimate Partnerships. Ultimate Partnerships helps you get the most results from your partnerships. Get Partnerships Right – Optimize for Success – Deliver Results – Ultimate Partnerships. Transcription By Otter.AI – Please Pardon Typos Below Miri Rodriguez 0:00What if we learned from every one story? How much empathy will we have in the world? What will we learn from that? So tell your story or someone else will, story will be written history will be written. If you don't write your story, somebody else will write that history. It may not be representative of you, because you haven't told your side. So you have a voice and you have a platform using Announcer 0:20Welcome to the Ultimate Guide to Partnering. In this podcast Vince Menzione. a proven industry sales and partner executive brings together technology leaders in this forum to discuss transformational trends and to deconstruct successful strategies to thrive and survive in the rapid age of cloud transformation. And now, your host, Vince Menzione. Vince Menzione 0:50Welcome, or Welcome back to The Ultimate Guide to Partnering. I'm Vince Menzione, your host and as we kick off the four year anniversary of this podcast, and leap into 2021, I'm thankful to all of the amazing thought and business leaders who've come to this podcast to share principles, success strategies, and best practices that help technology organizations thrive during this age of change and transformation. For this special episode of the podcast, I was delighted to welcome mirri Rodriguez, and award winning author, master storyteller and the Global Head of internships at Microsoft mirrors book brand storytelling. Putting customers at the heart of your brand story recently won a Stevie award for the Book of the Year category for women in business. I invited Miri to the podcast because I believe firmly that brand is often an underdeveloped competency in most organizations. In this episode, you'll learn the elements of a great story, how to build an integrated marketing plan with story and how storytelling can sit at the center of your marketing and branding strateg...

Miri Rodriguez as Global Head of Internships at Microsoft, is a champion and fierce advocate for the company. But her first experience at Microsoft was extremely difficult. She was bullied by her colleagues and felt she was set up to fail. Miri shares her turnaround story and the steps to take when you need to rewrite your own story. At the end Laura introduces a new Season 2 segment – a weekly Mojo tip.

Happy New Year, storytellers! Before we plunge into Season 6 of The Storytelling Lab in February, we wanted to take one last look back at our best season yet. In this recap episode, Rain features the most inspiring moments from Julia Campbell, Troy Sandidge, Amanda, Cazzola, Ashley Bernardi, Nick Jaworski, Kevin Allison, Kenn Adams, Ray Christian, Andy Henriquez, and Miri Rodriguez. Tune in for all the top storytelling tips! See acast.com/privacy for privacy and opt-out information.

What is a Virtual Chief Marketing Officer? https://virtualcmo.expert/Miri Rodriguez is an award-winning digital marketer and storyteller. https://mirirod.com/Rodriguez has dedicated the last four years of her extensive marketing career advocating for and evangelizing brand narrative across many sectors and industries around the world. Rodriguez' mission for imparting storytelling techniques entrenched in vulnerability and empathy began when she worked as a creative journalist in the engineering discipline at Microsoft Corporation. There, Rodriguez recognized the immediate need to help educate and inspire engineers and colleagues across functions on designing distinctive narratives that help define and drive immersive and emotional customer engagement experiences, while navigating the uncertainties of the digital age. Rodriguez was born in Caracas, Venezuela and currently resides in the state of Washington, U.S. with her husband, two sons and American Bulldog. Her work has been featured in Forbes, Business Insider, Girl Boss, Brand Strategy Insider and national podcasts.Story design is about the intentional crafting of story structure, attributes and elements to conjure vulnerability, emotion, drive inclusion and lead with empathy.In today's digital world, most brands continue to struggle to make a genuine connection with their audience and resort to outdated engagement strategies.https://mirirod.com/

In this week's episode, Brenda speaks to Miri Rodriguez about the various internship programs Microsoft builds, their best practices, and how they integrate their social awareness values into their efforts.

On this episode of The Storytelling Lab, Rain talks with the Head of Global Internships at Microsoft, Miri Rodriguez. And if you think her title is impressive, wait til you hear the conversation! Miri is an expert at brand design thinking AND empathy and it truly shines through. This episode is perfect for anyone who is struggling with their brand storytelling strategy. See acast.com/privacy for privacy and opt-out information.

Practical Wisdom Stories: Soul Searching with Miri Rodriguez: Storytelling to build your brand Our guest this week Miri Rodriguez is the author of Brand Storytelling. She shares the practical 5 strategies to create a story concept: design, empathize, define, ideate, prototype and test (2:57). She also shares the wisdom she discovered in creating this process: “The first and last step of the cycle is to empathize. I had to learn empathy as a soft skill, which I didn’t know was a thing.” She also shares how to create more understanding and human connection, “develop cognitive, emotional and compassionate empathy, which can be uncomfortable…all of my content that’s gone viral has been emotionally charged. That’s the power of storytelling. We’re all in it together. We often downplay our stories and think they are ordinary, but that's what makes them extraordinary.” (7:47) She shares a connection she discovered between work and parenting, “understand their personality type and love language and tailor your approach to the individual.” (17:40) Her practical wisdom advice: “Learn, like and brand yourself.” Follow me for uplifting content and to access my free workshop: eepurl.com/dELfT5

In today’s digital world, the words "story" and "storytelling" are often being misused or misunderstood. In her best-selling book Brand Storytelling: Put Customers at the Heart of Your Brand Story, Miri brings you back to the heart of brand loyalty, consumer behavior, and engagement as a business strategy, revealing how storytelling triggers the emotions that humans are driven by. Her book will guide you to assess, dismantle, and rebuild any brand story, enabling you to celebrate and strengthen your success, rather than simply trying to win it. Tune in to Miri’s take on the importance of crafting and sharing your brand’s story.

In this episode, I had an incredible conversation alongside Microsoft's own, Miri Rodriguez. We talked about her book, thinking style, and the creativity she embodies and portrays through the book. From the release of “Brand Storytelling” in the midst of a pandemic to impacting both small and large business Miri continues to make a HUGE impact in the world and I was honored to have the chance to talk to her today! Great stories are rooted in execution, and this episode illustrates that perfectly! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/zayn-patel/message Support this podcast: https://anchor.fm/zayn-patel/support

In this MarTech Martech Zone, we speak to Award-winning Microsoft storyteller Miri Rodriguez. Ms. Rodriguez is responsible for finding, crafting, and leveraging stories that motivate and connect with the modern consumer. Now, she’s offering practical tools to help you become a skilled brand storyteller, both at the personal and business levels. A brand’s story has become so crucial to its marketing strategy that Microsoft has an entire department devoted to storytelling. Unfortunately, most companies struggle to make genuine connections, resorting to outdated strategies to engage audiences. If you don’t have the budget for a storytelling department, how can you stand out from the crowd? In her book, Brand Storytelling, Ms. Rodriguez wants to bring you back to the heart of brand loyalty, consumer behavior, and engagement as a business strategy, revealing how storytelling triggers the emotions that humans are driven by. Her book will guide you to assess, dismantle, and rebuild any brand story, enabling you to celebrate and strengthen your success, rather than simply trying to win it. On this interview, Ms. Rodriguez discusses: * How to tap into authentic brand loyalty and human connection by aligning brand voice with individual customer values, experiences and aspirations * The five essential elements to humanize your brand through storytelling * The Robin to Batman effect: Why it’s essential to make yourself the ‘sidekick’ to the customer’s ‘batman’ in every story * Empathy Matters: Why this soft skill is essential to storytelling in the digital age * Four magic tricks that can rev up your brand story into action, and make it enchanting and unforgettable * Get comfortable with being uncomfortable: Why vulnerability is key in the practice of telling stories Ms. Rodriguez's advice is more important than ever in a time where consumers are demanding your brands take a stand for social justice. Special Guest: Miri Rodriguez.

How do you start a conversation with that new LinkedIn connection? In our second episode, Business Today and Miri Rodriguez, Head of Global Internship Program at Microsoft, talk about how an empathetic mindset can lead to valuable opportunities for mentorship. We also touch upon how students can use their extra time in quarantine to storyboard their life and connect it to their careers. --- Support this podcast: https://podcasters.spotify.com/pod/show/business-today/support

Miri Rodriguez is the Global Head of Internships at Microsoft and an award-winning digital marketer and storyteller. She is also the author of Brand Storytelling: Put Customers at the Heart of Your Brand Story . Miri is an advocate for developing brand narrative across many sectors and industries around the world. We talk about empathy and other soft skills that help in designing distinctive narratives and the importance of building a brand. You can use this code to get her book: SMKSTORYTELLING20

Dr Shima Beigi, Founder of Mindfulness Engineering™️ BSc, MSc, MSc, Ph.D., resilience scientist and ideaXme Rich Connectedness™️ ambassador interviews Miri Rodriguez, Storyteller and Head of Global Internship at Microsoft and author of Brand Storytelling. https://www.amazon.com/Brand-Storytelling-Customers-Heart-Story/dp/0749490470 Dr Shima Beigi comments: In this new episode of ideaXme Rich Connectedness Podcast series, I, Dr. Shima Beigi founder of Mindfulness Engineering™️ and ideaXme Rich Connectedness™️ ambassador, connect with Miri Rodriguez, an inspiring woman working with Microsoft, a brand described by many as "one of the most "enlightened organisations in the tech industry" and whose founders are playing "a key role in attempting to fight COVID-19, to save lives and businesses". Brand Storytelling, a newly published book explores how it is possible to strengthen brands with inspiring and lasting identities - "stories". Due to the ongoing challenge of COVID-19, I decided to focus this interview on ways which our entrepreneur and start-up ideaXme audiences can benefit from hearing Miri's perspective on strengthening their brand stories in this time of COVID-19. So, here we explore the value of storytelling in time of crisis in leading businesses and individuals towards recovery. As COVID-19 continues to challenge the world's populations, there is a pressing need to reformulate and rethink how our human community operates. Societies’ ability to change their behaviour critically depends on narratives. At the root of today’s manifold challenges, such as sustainability or creating a peaceful world, lie narratives which connect people. Narratives - "stories" inspire communities to think about and imagine a better world. Inspiring stories nevertheless need to have certain characteristics. Stories are not opinions, but a knowledge base often missing from today’s global conversations. Often one nation’s opinion overpowers others. A misaligned power dynamic which leads to creation of opinions that are void of "collective of humanity" or what we call “the universal human story”. Our mission at ideaXme propels us to find anchors in the shape of individuals whose heroic voice move this human story forward™️. Join us in this conversation and find out how even in pressing times such as this can trigger new narratives. To submit your questions or request an interview to be featured in the Rich Connectedness™️ series, and to watch live interviews coming up, please connect with me on my Instagram platform @dr.shima.beigi or my Twitter @MindfulnessEngi. Don't forget to subscribe to ideaXme on YouTube! Dr. Shima Beigi BSc, MSc, MSc, PhD. Founder of Mindfulness Engineering™ Resilience Scientist, Smart City Expert, Consciousness Coach Fully Certified EMCC Leadership and Mindfulness Coach Yoga Alliance Registered Yoga Instructor Ambassador for Rich Connectedness™ at ideaXme Platform Author of Mindful Smart City Manifesto: Rethinking Smart Cities with Mindfulness Engineering™ Author of God Molecule Coming Soon 2020 ideaXme Rich Connectedness™ ambassador. On Instagram: ideaXme @ideaxme on Twitter @ideaxm Find ideaXme across the internet including on iTunes, SoundCloud, YouTube, Radio Public, TuneIn Radio, I Heart Radio, Google Podcasts, Spotify and more. ideaXme is a global podcast, creator series and mentor programme. Our mission: Move the human story forward!™ ideaXme Ltd.

In this episode, Business Today and Miri Rodriguez, Head of Global Internship Program at Microsoft, discuss strategies for how students can tell their story as they navigate career during coronavirus, including tips on brushing up your resume and LinkedIn. --- Support this podcast: https://podcasters.spotify.com/pod/show/business-today/support

Episode 9 of dToks features Miri Rodriguez, The Global Head of Internships at Microsoft. She discusses how empathy is a core value and how storytelling is a great way of expressing it, along with her takes on being super-authentic and the secret behind her 'can-do' attitude. The talk wraps up with her views on dealing with anxiety when internships, jobs or plans are deeply affected due to the unprecedented time... (The talk has a super fun rapid-fire round, do not miss that..!)

This interview for SUCCESS INNOVATION with Miri Rodriguez, Global Internship Program at Microsoft takes us in a path to be more empathetic towards all. We learn how the ability to share our story and being authentic leads to bringing value into a diverse environment. Miri Rodriguez has an awesome response she obtained from one of her mentors.. "sit by the side of the river... you will see your enemies pass by.." We talk about the benefit and functionality family core values and a democratic system gave in her own household. Connect with Miri Rodriguez from Microsoft via LinkedIn: https://www.linkedin.com/in/mirirod Purchase her book in Amazon: https://www.amazon.com/Brand-Storytelling-Customers-Heart-Story-ebook/dp/B0853ZT7NB/ref=mp_s_a_1_1?dchild=1&keywords=miri+rodriguez&qid=1587141472&sprefix=miri+&sr=8-1 Miri's website: https://mirirod.com/en/ Share...subscribe...like!!! #successinnovation #leadership #familia #brand #storytelling #empower #PERSISTENCE #dedication #preparation

Microsoft’s Head of Global Internships, Miri Rodriguez, and Investment Advisor Robert DiMeo share ways to show up positively every day with your brand storytelling during the coronavirus crisis to help those who need you.   Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.   Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event. 

Miri Rodriguez is the Global Head of the Microsoft Internship Program. She's also a storyteller. She believes that your customer should be at the heart of your brand. To do this you have to lead with empathy. In this podcast, Miri walks me through what empathy means and how she has used storytelling and empathy on putting her customer at the heart of Microsoft and created content that did just that. LinkedIn Brand Storytelling: Put The Customer At The Heart Of Your Brand Story

In this week’s episode 063 “…become known as the fan/follower who really cares…” University of Wisconsin Instructor Don Stanley returns for the second half convo with host DP Knudten about how Microsoft is going from Vulcan to personal thanks to people like Miri Rodriguez, why everyone needs to prepare their social soil for optimal personal brand growth, Don's big recommendation to watch the Netflix series 'Inside Bill's Brain: Decoding Bill Gates' and more. This episode features sincere shout outs to the fantastic work and sharing of Pelpina Trip, Brené Brown, and Mark Asquinth. For more about Social Media Marketing World, check it out via DP’s affiliate link at https://events.socialmediaexaminer.com/amember/aff/go/dpknudten +++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in. You can reach DP Knudten at: Email: dp@nonfictionbrand.com Website: nonfictionbrand.com/ dpknudten.com  Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2019 DP Knudten LLC - all rights reserved

The Ambassador of JOY interviews one of the most articulate, dynamic, and engaging women in business today. Miri Rodriguez is the chief Storyteller for Microsoft. Yes, THAT Microsoft. One of the most international companies in the world with over 120,000 employees Miri encourages and enables people, especially engineers, to share their Stories of how they are working on a particular idea that may seem so SMALL and yet as PART of the Microsoft suite of products can be of BENEFIT to so many. YOU will learn how Miri teaches people to be Empathetic, allow Vulnerability, and be Authentic. As she so delightfully exclaims: its Like PERFUME...wafting through and touching the senses. YOU will hear how the next generations ARE different, that BRAND Matters and DOING SOCIAL GOOD is imperative. Miri helps NFTE: Network For Teaching Entrepreneurship, a national coalition to help High Schoolers recognize the pathway from Idea to Viable Business. YOU want to hear and share this Insightful Episode.

Join me in Episode 8: ‘Unapologetically You’ with special guest, Miri Rodriguez, Storyteller for Microsoft and author of soon-to-be-published book Brand Storytelling: Putting Your Customer at the Heart of Your Brand Story. She is a creative journalist and content advocate, evangelizing brand narrative and showcasing how Microsoft employees and partners can harness storytelling techniques for their own success. Miri inspires us to be unapologetic in going after what we want in our lives and careers, understanding that as women we are often quick to let opportunity pass us by because we feel we don’t “check every box.” As a wife and mother of two with extensive philanthropy work, Miri is intentional about her priorities, centering relationships and defining success and fulfillment on her terms. At the same time, Miri pushes us to be ambitious and create our own pathways in our careers. By creating a strong personal brand based on what we truly want to do and then being the first to celebrate our own accomplishments, we call the best opportunities to us that resonate with our brand. Listen in to Miri’s journey as she asks each of us to be ‘Unapologetically You,’ knowing that putting ourselves out there with intentional branding is the key to unlock the doors of our next big opportunity. **************** Follow Miri at: Twitter: https://twitter.com/MiriRod LinkedIn: https://www.linkedin.com/in/mirirodriguez IG: https://www.instagram.com/mirirod Follow me at: Website: www.jackiemitchellcc.com IG: www.instagram.com/jackiemitchellcc FB: www.facebook.com/jackiemitchellcc Twitter: www.twitter.com/jackiemitchcc *************************

Colleen hosts this solo mission of an episode while Sonia is traveling for work! She interviews Deena Pierott and Heather Ratcliffe of Black Women in STEM 2.0. Then, Microsoft storyteller and keynote speaker Miri Rodriguez shares tips on building a strong personal brand. The show wraps with a look at the 33 women-led companies on the latest Fortune 500 list

Miri Rodriguez is a globally recognized Storyteller for Microsoft Core Services Engineering. She is a creative journalist and content advocate designing stories across key technology trends, evangelizing brand narrative and showcasing how Microsoft is digitally transforming, using its own technologies. Miri has earned several awards in digital marketing and customer experience and is ranked as top in-demand speaker at leading industry conferences around the world. Miri brings 15+ years of expertise, valuable industry insights and a lighthearted approach. Her social advocacy and philanthropic work include volunteering to train social enterprise leaders in Swaziland and Morocco through #MySkills4Afrika, coaching students at Network for Teaching Entrepreneurship, board of directors membership at Trade+Impact and PR News, and driving diversity and inclusion in Shared Services Engineering. Special Spotlight and New Friendly by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/

What do you think of when you read this term: “Leadership transformation?” Does your mind immediately go to being the tip of the spear when it comes to instigating a powerful transformation in your organization? If so, stop for a minute. Understand that cannot happen unless you - the leader - first undergoes a transformation of your own. Miri Rodriguez is a Microsoft Storyteller, a unique role that communicates the empathetic stories of real people who are going through real things within the Microsoft team. She has a unique insight into how transformation happens - in organizations and individuals. In this episode, Miri shares her own journey of personal transformation as a leader. It illustrates how every leader needs to undergo a process of learning about themselves as a leader, growing to be someone they actually like, and loving others as an outflow. You'll gain much from listening to Miri's story. Leaders are responsible to take control of how they show up in their organizations We all have an image of ourselves - the way we show up in the workplace, in our families, and in the world in general. But great leaders are not content to believe that they see themselves clearly or rightly. They examine what's going on inside to ensure that what's being expressed externally is not only authentic, but also helpful and empowering to others. Miri opened up during our conversation to describe a season of her life when she realized that the leader who was showing up in her work engagements was not the person she wanted to be. The story of how she dug down deep is inspiring - and helpful to leaders who are eager to bring their inner and outer worlds into alignment. You'll find many steps Miri took will be practical and relevant to your own personal leadership transformation journey. Leadership transformation can begin by taking a look at your calendar and bank account As you consider whether the internal you and the external you are consistent, you need to discover the places where you lie to yourself (and we all do it). Miri describes one way she was able to begin that process in her own life - by using her calendar and her bank account to assess the reality of her actions. For example, Miri believed herself to be a fit person who works out regularly. But looking at her calendar enabled her to see inconsistency when it came to exercise. It told the true story, one she couldn't deny. Listen to hear how Miri's use of these two tools enabled her to begin changing who she was as a person and consequently, as a leader. It is the leader's responsibility to understand those they lead.. by being human Much of our role as leaders is to connect with those we lead in a personal way. Of course, there are limits to what's appropriate in that realm, but if we are not connected to those we lead on a human level, they won't be inclined to believe that we understand them. There are a handful of powerful ways we can do that and none of them are for the faint at heart. Honesty. Transparency. Admission of mistakes. Telling stories of our failures and lessons learned. Those are just examples, but powerful ones that Miri explains are door-openers, things that enable us to build mutually meaningful work engagements with those on our teams. And here's the main point: when we lead the way through being human with our team, our teams will return the favor. That's how we begin to understand those we lead and work with them where they are - instead of demanding them to be in a place they are unable to reach - yet. Empathy is becoming the driver of the powerful leaders of the future Generational differences are front and center in the workplace these days. We often hear comments about the new attitude and approach to life and work that Millennials possess. There are generalizations there that we can take with a grain of salt, but they all point to a reality we have to face: many of those we are responsible to lead do not respond to their leaders in the same ways their parents' generation did. It's not our job as leaders to deliver a verdict on whether the changes are right or wrong. It's our job to care about those we lead, to communicate appreciation and value to them so they know that we are not only interested in outcomes they can produce, but that we are also interested in them as human beings. Miri shares how empathy is key in those interactions. She says it's going to be THE driver of powerful leadership moving forward and that those who learn to express it well will be the leaders of the future. Don't miss this conversation. Miri is a passionate practitioner of personal leadership transformation who has a lot to teach us. Outline of This Episode [0:49] Why Miri's on this podcast and a tidal wave of renewed energy for me [2:46] What is the role of “Storyteller” at Microsoft (Mary's role)? [3:51] The role development plays in creating mutually meaningful work engagements? [11:01] How stories can help leaders communicate empathy alongside their strength [16:51] It is a leader's responsibility to understand their audience (those they lead) [18:39] Miri's personal transformation that led her to create a powerful curriculum [27:18] How Mary uses storytelling to connect with those she leads [31:01] Mary's advice to leaders: stop lying to yourself and then be courageous Resources & People Mentioned Article: How To Replace Your Haters With Dessert Brene Brown: TED Talk about Vulnerability https://ContractedLeadership.com Connect with Miri Rodriguez Miri on LinkedIn Mir on Twitter: @MiriRod Connect With Bruce www.ContractedLeadership.com Facebook LinkedIn Twitter Subscribe to The Development Exponent on Apple Podcasts or Stitcher Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com     Tweets Begin your personal #leadership transformation. Here are the first steps, shared by @MiriRod on this episode of #TheDevelopmentExponent, with Bruce Holoubek of @ContractedLeadership #leader #Leaders are responsible to take control of how they show up in their organizations. Join @MiriRod on this episode of #TheDevelopmentExponent, with Bruce Holoubek of @ContractedLeadership #leader #Leadership transformation can begin by taking a look at your calendar and bank account. Great advice from @MiriRod which she shared on this episode of #TheDevelopmentExponent, with Bruce Holoubek of @ContractedLeadership #leader It is the #leader's responsibility to understand those they #lead.. by being human. Learn from @MiriRod which she shared on this episode of #TheDevelopmentExponent, with Bruce Holoubek of @ContractedLeadership #leader #Empathy is becoming the driver of the powerful #leaders of the future. Insights from @MiriRod which she shared on this episode of #TheDevelopmentExponent, with Bruce Holoubek of @ContractedLeadership #leadership

Interior designers love to use Facebook and Instagram to highlight their work and connect with potential clients. But for some reason, they view Twitter as the third rail of social media. Today, we’re going to try to change your mind about that with a look at what the new ROI for Twitter is. Talking with Natalie and Darla today is Madalyn Sklar, a serial entrepreneur, community builder and a Twitter black belt with more than two decades of digital marketing experience and 13 years (since Twitter was a baby) of social media marketing under her belt. She’s been ranked the #1 Twitter influencer in Houston year after year and she runs the #TwitterSmarter chat every week that has raked in more than 6 billion impressions (McDonald’s has nothing on her) and she hosts the #TwitterSmarter podcast. By the way, that is her pared-down bio. We could have gone on and on. What You’ll Hear On This Episode of Wingnut Social [03:00] Why even bother with Twitter? [4:45] Are Twitter chats something interior designs should be doing? [7:15] Why your follower count is really just a vanity metric [8:45] Consumption is the new ROI [10:15] If you’re not looking at your Twitter analytics, you’re behind the curve [12:30] How Madalyn uses video on Twitter [16:45} Don’t like how you look on video? Too bad! [19:10] Different strategies for different platforms [22:00] Why Twitter is not the red-headed stepchild of social media for interior designers [29:05] Is it better to just post text or images and videos? [30:10] Are Twitter ads worth it? [34:30] What up, wingnut? Connect with Madalyn Sklar Madalyn Sklar Madalyn on Twitter Madalyn on Instagram Madalyn on Facebook Resources & People Mentioned Miri Rodriguez, Microsoft Storyteller #TwitterSmarter chat #SocialROI chat Twitter analytics What you’re missing about Twitter Everyone loves Instagram for the visuals, but as Madalyn says on this week’s show, Twitter can be very visual as well. You can post photos, videos, you can share other people’s visuals very easily. It’s easy to think of Twitter as just a text medium, but it’s really used for much more than that. Madalyn is also an expert in convening Twitter chats and putting hashtags on steroids to work for her. There’s a lot of really valuable insight here into how you can use Twitter to help with your marketing. Consumption is the new ROI One of the things that makes Twitter so difficult to crack is that we’re looking at it the wrong way, says Madalyn. In fact, she told us a story about Miri Rodriguez, a storyteller for Microsoft, who says that instead of looking at follower counts or engagements or ROI, we should think about consumption. How much of our social presence is being consumed by others? In other words, they don’t have to follow you or like something that you post to consume what you post. It’s really a new way of looking at Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website

Miri Rodriguez is a Storyteller for Microsoft, a mentor, keynote speaker, and one of Butta P's longtime friends. Kick it with them as they chat about the power of confidence, the importance of having a family mission statement, and being a Hispanic woman in the tech world. She also shares about the new technology of Artificial Intelligence, the power of your story and how you can use it to impact the culture. --- Support this podcast: https://anchor.fm/kickingitwithbutta/support

On this episode, I Zoom in Miri Rodriguez and we chat about Storytelling. Miri Rodriguez is a Storyteller for IT Showcase. She is a creative journalist and content advocate developing stories across key technology trends, evangelizing brand narrative and showcasing how Microsoft is digitally transforming. Prior to this, Miri led three social care teams in CSS responding to thousands of customer inquiries via social channels in Global English, Spanish and Portuguese. Her work was recognized as Best Practice at the annual Microsoft Think Tank Summit and won her a marketing award for effectively engaging partnerships with internal teams to drive a unified social voice and customer experience. She was selected twice to participate in Microsoft's prestigious program #MySkills4Africa where she volunteered her social expertise to train and coach Social Enterprise leaders in Swaziland and Morocco to effectively launch their social programs. Her award-winning career includes 15+ years in Marketing, Operations and Customer Experience. She is the mother of 2 boys and an American Bulldog. Her philanthropic work includes volunteering as business consultant and student coach at Network for Teaching Entrepreneurship, board of directors membership at Trade+Impact social enterprise organization and personal brand coaching for professionals of all ages and backgrounds. Please connect with Miri on Twitter: https://twitter.com/MiriRod Follow Miri on LinkedIn: https://www.linkedin.com/in/mirirodriguez/

Social Jack™ Influence Factory Episode 3: Featuring Miri Rodriguez - "How to Tell Your Story" Air Date: January 31st, 2018 This weeks edition of the Influence Factory (previously "Weekly Coaching"), brings you the latest industry news, lessons, and hear from Industry Experts, ask questions live online, win prizes and have some fun! Our special guest, Miri Rodriguez, will talk about her story and how to find and create yours. Learn about: - The Latest Industry News - Insights into Top Trends - Tips and Tricks to Increase Your Influence - And more.. The Influence Factory is a LIVE webcast that airs every Wednesday at NOON Central Register for the LIVE webcast: http://myinfluencefactory.com/ Brought to you by Social Jack™

You might not realize it, but right now you are in the middle of your own Hero’s Journey. Your lifelong story of triumph, defeat, and resurgence has brought you to where you stand today, with your experiences and wisdom building your character. When we reflect on our journey, we often think of our own personal growth. But what about the impact we have made on our friends, family, peers and beyond? Every day, we inspire, change, and support the people around us by simply living our lives. In this episode, we are going to show you how to channel your personal Hero’s Journey into creating a story that humanizes you, your brand, and most importantly, your audience. Joining us today is Miri Rodriguez, a story brand marketing master. She is an award-winning creative journalist, two-time participant in Microsoft’s #MySkills4Afrika program, and volunteer business consultant and brand coach. Miri's experience in storytelling with Microsoft has helped her create her four pillars of story that the tech giant uses to humanize its brand, and today she will be teaching you how to apply it in your life.   Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.  International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

Are you looking to use storytelling to communicate messages about your products or services?  Listen to this episode with Miri Rodriguez, Microsoft Storyteller for IT Showcase. Miri shares how you can connect with customers on a deeper more meaningful level using story. Microsoft has 4,000 Storytellers worldwide which is nearly 5% of their employees and they have a Storytelling Summit to share best practices together. If you want to try storytelling but aren't sure where to start, this interview will give you the blueprint to get started and a little more! 7 Storytelling Tips to Accelerate Customer Connections Visualize your audience to make an instant connection. Whether you are speaking to one person or one thousand each person will be drawn in when they feel you connect with them. Bring a local element into the conversation. If you are meeting with someone for the first time, or are on the trade show floor with an attendee, or delivering a keynote-include a personal experience about the area you are in to engage with the audience whether it is one person or hundreds of people Use a personal story to share product solutions. Instead of identifying the problem (the what), include stories from the people behind a product and describe their “why” for wanting to solve a customer’s challenge.  The person listening will relate and feel like the solution relates to them. On the trade show floor story will help to create interest. The promise of the story is that it leads someone in: “Can I share with you something you haven’t heard about…” and tell the person/audience unexpected information. Every Story needs 5 elements, Central Character, Suspense, Foreshadowing, Surprise and a Conclusion. The best story invites the central character (your audience) to make the conclusion their own. Make the customer the central Character of the story. The person listening will become immersed in the story when they see themselves in it. The journey of a story ends with a great conclusion.  The central character making the conclusion their own. When the person you are speaking to immerses themselves so much that they draw their own conclusion the story was successful. Telling stories is an art and takes practice.  Miri recommends her mentor James Whittaker as a resource to help provide information you can use. Connect with Miri Rodriguez on LinkedIn and on Twitter @MiriRod. Credits: A big thanks to Christy Haussler and Team Podcast for editing this episode!

Miri Rodriguez is the Social Media and Communities Lead for Microsoft Americas. She manages three social care teams responding to thousands of customer inquiries via social channels in Global English, Spanish and Portuguese. Her work was recently recognized as Best Practice at the annual Microsoft Think Tank Summit for effectively engaging partnerships with internal teams to drive a unified social voice and customer experience. Her extensive career includes 15+ years in Marketing, Operations and Customer Experience. LinkedIn Website: www.linkedin.com/in/mirirodriguez  Twitter: @MiriRod  

Episode 135 features Miri Rodriguez, Sr. Lead for Social and Communities Support at Microsoft recorded at Social Media Strategies Summit in San Francisco. Miri leads three teams of social care specialists for Microsoft products in Global English, Spanish, and Portuguese. Her teams handle social customer care for all products and services except XBox. View the show notes: http://www.socialbusinessengine.com/podcasts/microsoft-handled-social-care-largest-product-launch

Miri Rodriguez (@MiriRod) is Sr. Lead Community and Social Media Support at Microsoft. She is an avid speaker and we had the opportunity to catch up face-to-face for the first time at Social Media Strategies Summit in San Francisco.  As you'll hear, in this episode recorded live from SF, Miri is full of energy and one of the brightest guests to date!  Hear her story on this week's Why I Social.  This Week on Why I Social, Miri and I discuss: How she got her start at Microsoft What traveling around the world has done to impact her views What she was discussing at Social Media Strategies Summit And of course, Why Does She Social?!  Share your thoughts on this week's episode with #WhyISocial Subscribe on iTunes, Stitcher Radio, Soundcloud and Google.  Follow at @WhyISocial. Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest  The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-times streaming analytics. Our platform provides you with an end-to-end solution  to ignite your content, your marketing, and your business from start to finish. Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more aboutZoomph?Check out their analytics page: http://bit.ly/WhySocialAnalytics