Podcast appearances and mentions of Victor O Schwab

J. Immanuel is joined by Cierra Seay who shares: - The main reason why you should want to make a lot of money - How you can make your first $1k+/mo by developing the money-making skill of copywriting - How Cierra started her career as a copywriter and has been able to work with top clients like Dr. Eric Thomas aka E.T. the Hip Hop Preacher - The 4 things you must do if you want to make $1k+/mo and become a successful copywriter - How to increase your chances of getting replies from cold DMs or emails you send potential clients - 3 things Cierra would have done sooner to make money faster when starting out as a copywriter - The only shortcut that actually works in business - Essential tools that every copywriter should have   Join the Content to Ca$h community to receive proven strategies to make your first $1k+/mo as a content creator: jimmanuel.co   Cierra's Instagram: instagram.com/cierraseay Cierra's Facebook: facebook.com/cierraseaycopywriter Cierra's Website: getmoreclientswithemail.com [BOOK] The Ultimate Sales Letter: Attract New Customers. Boost your Sales by Dan S. Kennedy: amzn.to/3GcrLRD [BOOK] Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini, PhD: amzn.to/3TyRjva [BOOK] How to Write a Good Advertisement: A Short Course in Copywriting by Victor O. Schwab: amzn.to/3EpHuvn Follow J. Immanuel on Twitter: twitter.com/jimmanuelco Follow J. Immanuel on Instagram: instagram.com/jimmanuelco

Brian Speronello is a copywriter who runs a boutique copywriting shop called Accelerated Conversions. He works closely with a handful of clients - including The Ready State (formerly MobilityWOD). Brian was recently involved in the rebranding of MobilityWOD to The Ready State, so he shares some of the copywriting lessons that he’s learned over the years of writing high-converting sales pages - as well as how he applied those lessons to a tangible project like working with the Kelly and Juliet Starrett on changing the name of their company. Check out the full interview with Brian to learn how to write persuasively. If you're enjoying the show, the best way to support it is by sharing with your friends. If you don't have any friends, why not a leave a review? It makes a difference in terms of other people finding the show. You can also subscribe to receive my e-mail newsletter at www.toddnief.com. Most of my writing never makes it to the blog, so get on that list. Check out more from Brian and Accelerated Conversions here: Website: www.acceleratedconversions.com Show Notes: [01:22] Why Brian chooses to only work with a select group of clients – and why turning your craft into a “business” can pull you away from doing the work that you love [15:03] Why would someone pay thousands of dollars per month to put words on a website? [19:47] How Brian gets people’s attention – without compromising his ethics or resorting to clickbait [24:02] How does Brian figure out what people actually want and will pay for – as opposed to just what they say they want [30:23] Dissecting one of the most famous examples in copywriting (Schlitz Beer) – and understanding how to prove claims in your copy so your clients find them believable [48:03] The value of constant feedback from clients – and how Brian uses feedback to better understand his market [55:46] The ultimate test to find out if your sales pitch is ethical [57:10] The rebranding and relaunch of The Ready State – and how Brian applied the principles from this conversation to this real life example [01:09:30] The power of a guarantee to further build trust and credibility [01:14:10] How to connect with Brian Links and Resources Mentioned “What is difference between maxima (or minima) and global maxima (or minima)?” from Mathematics Stack Exchange Jay Abraham “Jay Abraham, Claude Hopkins, Schlitz Beer And Preeminence” from Copywriting Secrets “How to Write a Good Advertisement” by Victor O. Schwab “Made to Stick” by Chip and Dan Heath “Entrepreneurs, Credibility and The Sinatra Test” by JP Solano “Three Ways To Grow A Business” from Jay Abraham The Ready State Kelly Starrett Juliet Starrett Free Trial – The Ready State | Example of Headline Copywriting Organifi

If you're writing copy (messages) for ads, sales letters, video sales letters, emails and sales presentations, then make sure to add these books to your library: 1. Breakthrough advertising, Eugene Schwartz 2. Tested advertising methods, John Caples 3. How to write a Good Advertisement, Victor O. Schwab 4. The Boron Letters, Gary C. Halbert 5. The Adweek copywriting handbook, Joe Sugarman -- Want more information? https://www.chaosmap.com/talk

Show Notes In today’s episode we interview Kevin Rogers who spent years traveling the United States as a dead-broke stand-up comedian until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers. The formula worked so well that entrepreneurs and business owners all over the world have now used this deceptively simple 4 sentence formula to skyrocket their profits and grow their businesses at record pace. Now, Kevin is one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns. Kevin’s unique background as a stand-up comic and in-the-trenches salesperson provide a rare spectrum of experience and ability. His greatest strength is teaching anyone to use the power of their own story to connect better with customers and compel them to take action.   Also in the show Here’s just a few things you learn; The simple tactic to build momentum in your business and help you turn a blind eye to your internal self-limiting belief is, you simply got to ___________________ How to know when it time to take a permanent sabbatical from the career you’re in and find a new career gig that gets you pumped in the morning (Kevin explains the warning signs to look out for). Kevin shares the super-fast broadband way of learning skills in an almost risk free environment to gain rapid success in a certain discipline, anyone who is an elite player has done it or continues to do it ______________________ Discover the rare unconventional way of developing winning money making ideas and concepts that the legendary copywriter Gary Halbert used to strike marketing Gold… Would you like to make a good first impression in 60 seconds or less? The secret comedian formula Kevin has developed for business owners is ingenious… Once you start using this 4 sentence formula people will become ___________________ Kevin spells out the quick and dirt cheap method for churning out impactful content easily without the overwhelm (if you’re a perfectionist take note). Hit play now to get even more elevating knowledge to soar you to higher heights of productivity and profitability. Success Quote Progress over perfection Recommend Resources The ultimate Marketing Machine Dan Kennedy How To Write A Good Advertisement: A Short Course In Copywriting Kindle Edition by Victor O. Schwab To Learn copywriting check this out www.copychief.com You can download a free copy of Kevin’s Amazon best-selling book at www.60secondsaleshook.com and join his copywriting community at www.copychief.com Connect Web – www.copychief.com