Media And Marketing w/Jon Rognerud

Chaosmap is owned by Jon Rognerud, a serial entrepreneur with over 15 years of experience in digital marketing. Chaosmap.com is a digital marketing agency that helps businesses grow their online presence and generate leads. They offer a variety of services, including Google (search, YouTube) and Facebook advertising, SEO, copywriting, and conversion rate optimization. The company's website highlights their success stories, featuring testimonials from satisfied clients who have seen significant results from working with Chaosmap. Chaosmap emphasizes the importance of data-driven strategies and creating a "message to market match" to maximize results. Their services are aimed at both B2B and B2C businesses, and they offer a free strategy session to help potential clients learn more about their approach. For more, click over to https://chaosmap.com and read the latest industry strategies using AI and cold outreach strategies coupled with paid media.

The ABCDs guide has best practices, backed by data, to help you create effective video ads. The ABCDs of effective YouTube video ads are attention, branding, connection, and direction. (But, as you'll learn - there are options for "related paths" to take in this Google YouTube Checklist) The "ATTENTION" example video: Google (Cheetos) Video (Mentioned in my video) https://www.youtube.com/watch?v=ldG-hnNaTlQ Core of ABCDs SUMMARY - Document - Download: https://services.google.com/fh/files/misc/core_abcds_of_effective_creative.pdf ABCDs of effective video ads: https://www.youtube.com/intl/en_us/ads/abcds-of-effective-video-ads/ Want us to run your video ads? (Digital Agency): https://chaosmap.com Connect With Me on LinkedIn: https://linkedin.com/in/jrognerud THIS EPISODE on Youtube: https://www.youtube.com/watch?v=SP5t-JEb2uA  ENJOY!

To learn more: https://chaosmap.com/book-me In this episode, we're going to discuss the difference between Google ads max clicks and max conversions. I'll help you to figure out what's best for your business. If you're new to Google ads and are wondering which bid strategy type to use, this episode is for you. This will help you get started, and begin to track and optimize your campaigns for the best results. Contact me for more and visit my YouTube channel at https://youtube.com/jonrognerud ENJOY!

I looked at the human (emotional) side of the youtube algorithm, and what drives success - virality, views, click thru rates, retention, watch rates. It's a simplified, fun & different version of what you hear about (mostly). Go to https://youtube.com/jonrognerud - to subscribe and watch! Follow me for more solutions: https://linkedin.com/in/jrognerud HAVE FUN, HUMAN!

https://chaosmap.com - TOFU - MOFU - BOFU What do these acronyms mean, and how can you use them in your Digital Marketing projects and content organization?  How do you get more leads, prospects and sales into your business with this layered approach?  TOFU - top of funnel MOFU - middle of funnel BOFU - bottom of funnel  Are you leveraging this structure and organization in your business now? See the full video on https://www.youtube.com/watch?v=rwz1RuBAfl8 and see the chart. If you have a B2B business, this should help you, but the concepts apply across all markets. ENJOY!  - Jon Rognerud

https://chaosmap.com - "How I Created A Highly Converting Google YouTube Audience" Learn the 3 steps to build a highly converting youtube ads audience and why it works so well. I post about my own findings and research, and if you like it - please subscribe and share - and tell me how it works for you. Fair? P.S. I love making these and hope you can use it in your business. And, the overall goal is that you implement these strategies so much you may consider partnering up with us. ENJOY! - Jon P.P.S. Almost forgot - we use tubesift for extraction and research.

LEARN MORE: https://chaosmap.com Here are the top 10 questions to ask before launching any new ad campaigns on YouTube networks: 1. What are your primary goals for advertising on YouTube? Are you looking to increase brand awareness, generate leads, or drive sales? 2. Who is your target audience? Can you provide details about their demographics, interests, and online behaviors? 3. What type of video content are you planning to create for your YouTube ads? Will you be producing educational, promotional, or testimonial videos? 4. Do you have a specific budget in mind for your YouTube advertising campaigns? How much are you willing to spend daily or monthly to achieve your goals? Make sure to outline your CPA/CPS goals (or CPL goals for lead generation). 5. What is your preferred ad format? Are you more interested in using skippable or non-skippable video ads, discovery ads, or bumper ads? If you don't know – study your competition and see what they are using as a starter. 6. Are you planning to use any advanced targeting options, such as custom affinity or custom intent audiences, to reach a more specific audience? Do you have research data (ex: Google Analytics) to back this up, and support the choices you are about to make? 7. How do you plan to measure the success of your YouTube advertising campaigns? Which key performance indicators (KPIs) will you be monitoring to track your progress and optimize your campaigns? What additional metrics are the most important to the CEO, VP of marketing, CFO? Create a profitability matrix map and feed numbers into your worksheet before you launch. Run simulations in your funnel. 8. Have you considered creating dedicated landing pages for your YouTube ads to improve the user experience and increase conversions? These pages should be congruent to the ad, and not the same as your Facebook or other platforms you are using. YouTube will be different. 9. Are you familiar with YouTube ad policies and guidelines to ensure your ads comply with the platform's requirements? Read up on the policies and to make sure you are not out of compliance. That includes country targeting as well. 10. Do you have any experience with other online advertising platforms, such as Google Ads or Facebook Ads? Would you like to integrate your YouTube advertising efforts with these other platforms for a more comprehensive digital marketing strategy? If you are, make sure to segment messaging separately, and start simple. Don't expect miracles or magic overnight. YouTube / Google Ads will take longer, and you need patience as you continue to test and track. Once these questions have been answered and agreed upon, consider these important steps to implement your strategies for YouTube ads. Make sure to subscribe to our YouTube channel here: https://youtube.com/jonrognerud

https://jonrognerud.com - In this podcast, I explain what High Ticket Sales Is. I break down the sales, selling, how to acquire high ticket clients, a portion on how to close high ticket. I also talk about how you can use high ticket sales to re-configure how you think about selling your services and products through high ticket sales. And, ultimately your sales growth will benefit, including getting a higher ROI. #highticketsales #highticketselling

In today's episode, I cover how to begin the process of creating the "BEST" content for your business. I know, "best" is relative, but please listen...  Simple answer: Research! Combine manual work with tools to get a 360 view into your market, and then break findings down by theme, topics, sub-topics. The architecture should use a top-down, drill-down effect. When you deploy to your website, ensure your organization approaches all content with a SEO mindset - on top of your paid and social media. Start here: Google Trends Twitter Trends Yahoo Trends BuzzSumo (popular topics/trends) AnswerThePublic (scraped questions/answers) SparkToro - the websites feature (where spending time, content collaboration opportunities) Glimpse (what consumers are interested in) Pinterest Trends (inside Pinterest, fashion, food, drink, etc) Emarketer - trends, research, consumer interest Similarweb - undercover marketing strategies and content Adding keyword research should also be mentioned, specially when you drill down even deeper.   Join our private client group: https://chaosmap.com/private/   ►Here's where to follow and listen to Jon: Apple Podcast: https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023 Instagram: https://www.instagram.com/jonrognerud Facebook: https://facebook.com/ChaosmapMarketing Twitter: https://twitter.com/jonrognerud LinkedIn: https://linkedin.com/in/jrognerud Website: https://chaosmap.com #chaosmap #googleads #jonrognerud

Google Ads is an excellent platform for lots of businesses to drive more sales and grow. But unfortunately, most advertisers don’t know how to use it to get results at lower costs. If you find yourself spending a lot of money on Google Ads and getting little to no results, this is for you. In this episode, you’ll learn seven easy ways to save money on Google Ads by driving higher conversions at a lower CPC. ►Here's where to follow and listen to Jon: Apple Podcast: https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023 Instagram: https://www.instagram.com/jonrognerud  Facebook: https://facebook.com/ChaosmapMarketing  Twitter: https://twitter.com/jonrognerud  LinkedIn: https://linkedin.com/in/jrognerud  Website: https://chaosmap.com #chaosmap #googleads #jonrognerud

Any craft in this world requires tools to make the job easy. And PPC is no different! With the right set of tools, you can automate most of the process. You’ll find the best keywords, create ads quickly, research your competitors, and drive your costs down. We’ve gathered five tools to help you gain competitive advantage and run successful Google Ads campaigns. Enjoy! #jonrognerud https://chaosmap.com https://youtube.com/jonrognerud https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023   Ed note: The audio says Episode 134, but we're already in EP 135!

https://chaosmap.com AdRoll (Nextroll) is a digital marketing solution that is designed for retargeting to convert window shoppers on your website into buyers. This product utilizes advanced tools on multiple platforms such as web, social media, and mobile to provide results. The AdRoll team works with clients to learn what works best for them. This system is used by over 25,000 brands in 150 nations. It helps marketers to collect, evaluate, and act on customer information to implement effective campaigns. They can thus convert customer information into top performance marketing. Learn more on how we at Chaosmap grow BIG TRAFFIC for brands and established businesses: https://chaosmap.com/book-me  https://youtube.com/jonrognerud

https://chaosmap.com/book-me Learn why ROAS (return on ad spend) really doesn't matter to get profitable with your e-commerce store. Here's the secret: CLTV and the strategies you create to elevate this concept over time. Enjoy! Learn more: https://youtube.com/jonrognerud https://chaosmap.com (main agency website)  

We're going to talk about Black Friday today! I'm going to share some thoughts about the trends, the highly anticipated Black Friday (Weekend) and the time leading up to it. And, what can you do about it? I'll cover that as well. Are we going to hit 7 billion in sales USA 2019? You decide, but the trends, demographics and technologies are there. If you'd like to get help with getting ready for the e-Commerce blast off and you use Shopify and Facebook ads... Set up a free strategy session: https://www.chaosmap.com Happy Friday to you, and take action on your e-commerce activities. Don't be left out this year! P.S. Check out https://boldcommerce.com/ for some of the tools that are available to help you get more sales. However, use it in concert with smart e-strategies and marketing plans to meet you sales goals and KPI's. Got it? Cool!

LISTEN - today, we're going to learn a lot about how to create authority and brand positions, copy angles, marketing and sales strategies for big growth. In specific, 4 principles on how to lift your brand and voice above the "noise" to generate more sales fast. These insights and frameworks function extremely well right now, and you'll hear how Sean took himself from living at home to $100k revenue in less than 8 months. Sean Kemp is one of the masters of persuasion, copywriting and is an expert negotiator (you'll hear why this is a critical aspect in today's competitive business markets and what you can do now). He'll share his top books that you must read and execute on, including who the "top" marketers/organizations to follow is ... in 2019! We've been trying to connect for a while, and we finally got to sit down together online. There's a lot to learn from this bright mind, so get listening! :-) To learn more about Sean Kemp, visit online Facebook at https://www.facebook.com/sean.kemp.140 and join his minimalism group. Enjoyed this interview! --- Interview provided by Jon Rognerud / Chaosmap - a leading digital advertising agency in Los Angeles (www.chaosmap.com)  P.S. (Note: There are some gaps in the recording, due to tech/connectivity issues, but don't miss this!)  

This Friday Footage sponsored by: https://chaosmap.com Facebook ads are essential to targeted traffic and sales this e-commerce season. Measuring and watching your KPI’s are important – but so many e-comm business owners focus on too much on return on ad spend (ROAS). That is not the ultimate metric of your business transformation during BFCM. (Note: E-comm stores sell approximately 80% of their inventory during the BFCM period, being even bigger this year than last year) Other data points, like the lifetime value of your customer (CLTV), average order value (AOV) expansion, high ticket bundling and CPA optimization are crucial to track & optimize for long term stability of your business. Return on Investment (ROI) is the ultimate health measurement for your business. However, when it comes to all your online ops and especially for Black Friday / Cyber Monday – you’ll want to make sure to capture and sell trigger points during the entire customer journey. Don't capture just the top line metrics, but track and inject sales offers to your entire funnel and platforms.  There are some really great ways to do this, and today, learn how to reach new revenue highs with smart "flows" and Klaviyo email intelligence. If you need help with this, visit https://chaosmap.com  and set up a consultation.  

Today, we’re going to talk about Search Engine Optimization Strategy and hear from one of the leading experts, Steve Wiideman. Here are some of the key areas we cover with "SEO Steve"...  A - What brought you to SEO / background - and what were some of the biggest struggles/learnings from building your own SEO services firm?   B – There’s many SEO optimization strategies. There’s LOCAL SEO (maps), national, international SEO. There are vertical optimization strategies like images, videos, books, etc.  How and when do you decide on a strategy for a business? Is this done through an SEO audit?   C – What are the top things to look for in an SEO audit? And, are SEO audits harder to do today than say 6-7 years ago?   D – How should webmaster protect themselves against Google’s core updates?   E – Brand new business or existing business – what are the top 3-5 things they should do for SEO, as it comes to rankings & traffic? (content, links, etc) - And, how long does it take to see increase in traffic?   F – What “must-have” tools for SEO should one use today?  Learn more at https://wiideman.com and also on https://twitter.com/seosteve -- This podcast provided by Jon Rognerud at www.jonrognerud.com

Are you using Facebook ads with Shopify? Good! That is a great solution stack for your e-commerce business.  The way FB and Shopify works together with ease is mostly a happy dance for marketers and business owners. But, do you have the right metrics and numbers dialed in? It's a constant battle (improving numbers, that is), and as you dive into Q4 and the "season for shopping online", you'll want to make sure you're looking at the right numbers/KPI's for your business. This way, you can optimize and pull more profits out, so you can re-invest smart dollars. Today's post is all about what specific KPI's you need, and why they are important for your e-business. If you want to learn more, visit https://www.chaosmap.com  

WELCOME TO ANOTHER FRIDAY FOOTAGE! So many of you are dealing with Facebook technical issues when it comes to running ads. That includes business strategies as well. Sometimes, it's out of your hands (eek, a bug!) and you need help, and quick. Here's the solution: 1) Visit https://facebook.com/business/help 2) Click "Get Started" 3) Select any of the block images (link) 4) Scroll down and select the "Chat with a representative" option Warning: If it's a technical/ops issue, they can escalate or very likely fix it right there on the spot. If it's more involved (e.g. a bug) it may be a while, until they push out a platform update. If you ask the reps about strategic questions on building ads, just keep in mind they are not as seasoned as you. They are reading from manuals, or have been instructed to push a certain message or goal for the week, month or quarter. (FB is a business) If you need help or have questions, head on over to: https://chaosmap.com/talk HAPPY FRIDAY!

NEW! NEW! Friday Footage! WARNING: The Facebook pixel needs to be deployed to your website pages (all) first - before you run this example demonstration. This setup allows you to track all your conversions for leads into this simple funnel example: AdTraffic to LandingPage to ThankYouPage The "ThankYouPage" is what's considered a "lead conversion", and Facebook can track these for you. If you want more information, or learn how we do this for clients, book a FREE call at: https://chaosmap.com/book-me ENJOY!

Do you look for better ways to do your Facebook live streams, visual interaction with guests and screenshares while getting wider distribution of all your content? Well, take a look at www.streamyeard.com and www.restream.io This is a super simple and fast way to get your message out there. Once it's been set up, you don't have to worry about the tech-y stuff - it's already done for you. Just make sure you are authenticated on the various platforms, and you're good to go! Use headlines from John Caple's book - "Tested Advertising Methods". It'll get your head spinning with great ideas! (Plus, you should read it anyway!) Learn more here: www.jonrognerud.com/calendar  

Happy Friday! This is a follow-up to a previous Friday Footage where I cover lookalike audiences. The interface has changed slightly from that podcast (within Facebook Ads Manager) - but the rules and steps still apply: 1) use a base data source that has been proven 2) expand via lookalike audience(s) to build similar members for test in your ad campaigns 3) create new adsets using new lookalike audiences and scale We use this approach for our clients and in a scalable way. We had an example of this for our http://www.selloutmyevent.com workshop, which you can join for free. Want to discuss in more detail? Visit https://chaosmap.com/talk

Welcome to Friday Footage! If you'd like to know how to create fast videos with little "work", then today's episode is for you. For example, if you have a blog already, you can simply pull in your RSS feed and create story-based videos in minutes. Or, you can copy or create text into this tool to auto-generate smart videos using proprietary AI like technology. How to do it? We'll cover that today. WARNING: A tool is just that... a "tool". Make sure you use tools like these with a proper marketing strategy that helps propel what you already have going to the next level. *** We're going to use www.lumen5.com today, becoming very popular in the market place! Sign up for a FREE trial. -- Want to learn how to create better ads? Visit https://chaosmap.com/talk    

I'm super pumped about my interview today! I have none other than Jason How, an expert marketer and business entrepreneur who runs a successful agency, training and consulting company. We're coming in live with Jason from Singapore and me in Los Angeles today. Jason just came back to his home office (Singapore) from a 6-week trip to USA & Canada. Turn up the volume - and you'll learn why clients seek him out, engage his company and hard working expert team to drive traffic, leads and sales via Facebook, Google and organic media. Listen to Jason's full story and how he got started, and why he doesn't necessarily recommend taking that approach today. Lots of golden nuggets here, including Facebook advertising, business strategy development, agency SOPs and things you can do to get started. Here are some extracts: Can you tell me a bit about what you do at the company? We help Education companies get more students by generating enrollment inquiries and appointments. We also make them the prominent choice for students with some wicked smart retargeting strategies. Filling pipelines with Facebook & digital marketing - What are the steps you take to get started with a new project? Step 1: Brand search - Google, Bing Step 2: Retargeting - begin the "know, like, trust" process Step 3: Deeper engagement - email capture, nurturing, tagging, CRM Step 4: Reporting - Supermetrics, Google Data Studio, custom reports One big mistake you made along the way? Not investing in myself, people, and relationships early enough. Thinking that I could build an empire on my own back. Big mistake and wasted a lot of time. Where to reach Jason? https://agencyj.co/  (new version coming soon) https://www.facebook.com/askjasonhow -- If you want to connect with me, reach out here: https://jonrognerud.com/calendar   P.S. Want to be interviewed on the podcast? Reach out!

Happy Friday - "Friday Footage" is here! On Fridays, I typically demonstrate certain software, tech stack and screenshots that can help you dive deeper into technology, systems, websites, media and more. So...here's the question: Want to increase your traffic, leads and sales from Facebook advertising? Many ways to do this - and one of the ways you can do it is with proven source audiences, and to create lookalike audiences from those sources. You essentially allow Facebook to learn from that source audience, and create similar profiles from that base. I'll show you how to set up a lookalike audience on Facebook - and explain why LLA's are essential to scaling your Facebook ads campaigns. Want to learn more or have us help you? Agency: https://chaosmap.com/talk Direct: https://jonrognerud.com/calendar

QUESTION: What does it take to make successful Facebook Ad campaigns? As you'll learn today, it's not as much about Facebook ads (manager) as it is about your message, market and customer experience. (Ok, fine... the funnel!) Lots of time is spent on the actual tactics of Facebook ads. The boxes and settings you must choose inside the Facebook ads manager environment, etc. While they are important, consider the Facebook ads platform as the "engine". You really need the wings + natural lift to make your campaigns take off. So... Work on your back end and your funnels - the entire customer experience. That also means that you map out and understand your KPI metrics along the way. You are probably leaving money on the table right now, not having a clear picture of it! To start mapping, get a free trial here: www.marketplan.io (great software to help you in the process) Here's your next step (It's FREE): https://chaosmap.com/talk    

There's an ongoing discussion about which platform (Google or Facebook) to use. Which one works best for your business, or any business? We get questions about this often at the agency. Our simple answer is this: where does you customer, client or patient "live"? Serve them content and ads on those platforms, optimize your funnel and watch your KPI's. However, it goes deeper than that. It's about the intent of the audience and your message to market match - for starters. Today, I'll cover the differences and we'll go through the infographic that ThinkDigi has provided: https://thumbnails-visually.netdna-ssl.com/facebook-ad-vs-google-ad_56af8470ce1fb.png -- Want to discuss B2B media buying for your firm? Click here: https://chaosmap.com/talk P.S. FREE LUNCH & LEARN EVENT: Join my live Facebook business event in Los Angeles on July 23: https://jonrognerudlive.com/pl/95710  

Happy Friday once again! QUESTION: Have you ever run a webinar or VSL online? Sure you have. Well, are you able to track and watch the visitors as they review your webcast so you can improve it (or sections of that presentation)? Possibly... Most of the solutions out there don't provide a seamless way to do this. In today's Friday Footage, I take a look at an example from our own world, and you can see the process for tracking with Wistia. The big question is this: Where do people drop off during the presentation and what can/should you improve? Go to: www.wistia.com -- Wanna talk about webinars and how to drive traffic with Facebook? https://chaosmap.com/talk

Did you know? To build trust and authority online, one of the best things you can do is to create content that serves your audience with what they are looking for. That's not enough though. You need to make sure it is "EAT" driven: E)xpert level, A)uthoritative, T)rustworthy". If you are in the health/wellness space, you can learn a lot from looking at your competitors. So... Today, I wanted to take a look at a top "guru" in the health/wellness space, Dr. Weil at drweil.com (bookmark it!) What are top 20 rankings (and more) for educational content that he serves from the website? As you'll see, it's easy to find this with semrush.com Here are the steps: 1) Just enter the domain under Organic Research 2) Set up a filter (advanced) to search for URLs containing 'blog' 3) Pick top 20 positions That's it! Now you have a model you can use for analysis and create your own evergreen content to support your audience - and know what is already working. P.S. Don't copy. That's just lame. Use it as a guide for your own research and marketing strategies. Want to talk? https://chaosmap.com/talk --  

ASSUMPTION: Here's what you have right now: A. You know SEO (Search Engine Optimization), and have implemented some of this for your website. B. You already have keywords ranked and traffic is coming in. C. But, you want a shortcut to find new traffic quickly so you can grow your business. There are several ways to do this, but here's a place to start: 1) Find out what keywords are ranked on page 2 in Google 2) Pick the 2-3 best ones (buyer keywords) 3) Apply on-page tactics to rank higher (Title tag, H(x) tags, add related content) BONUS (important): Link to these pages from within your own website pages (w/keyword/phrase) -- Want to talk? https://chaosmap.com/talk Enjoy!

The CRM/Marketing Automation wars are ongoing, and not stopping anytime soon. Two of the big players in the small-to-mid market are Infusionsoft (now Keap) and Ontraport. So, which one is better? It depends. On you. Your goals. Your direction. Your expectations. Listen to my thoughts in today's episode and got to https://facebook.com/chaosmapmarketing to get a full visual. Ontraport comparison grid: https://ontraport.com/tools/software-comparisons/infusionsoft Infusionsoft: https://keap.com Great writeup on platform comparisons from Wes Schaeffer, The Sales Whisperer: https://www.thesaleswhisperer.com/blog/ontraport-vs-infusionsoft/ (Note: Wes also has a quiz here that's good: https://info.thesaleswhisperer.com/best-crm-quiz) --- Want to talk more about automation and business growth strategies? FREE CALL: https://chaosmap.com/talk  

In 1923 a slender book was published by the advertising agency of Lord & Thomas. It was called Scientific Advertising and it was the first edition of a significant piece of work for advertisers. This book has been updated many times over the years - and is available at Amazon. (Links below) It was written by Claude Hopkins, a genius advertising pioneer. Many of his works has been updated and republished, so check them out. "My life in advertising" and "Scientific advertising" are available as a compendium (two books in one) to learn the insights and strategies of a brilliant advertising mind. Think this doesn't apply to current day? Read the books below before making judgement. You'll see what I mean. Start reading this weekend: https://www.amazon.com/Scientific-Advertising-advertising-copywriting-techniques/dp/1517038073 https://www.amazon.com/Life-Advertising-Scientific-Classics-Library/dp/0844231010/ Enjoy your Independence Day and week. May the "4th be with you" - as you grow and expand your life and business! -- Want to connect and chat? https://jonrognerud.com/calendar

Funnels and funnel hacking is an internet "sport" these days. Anybody who's anybody in the marketing world talks about their latest hack and how much money they garnered. It doesn't matter if it's total revenue or if 50% is in affiliate fees. The main point is that the FUNNEL is what made them successful. The truth is, traffic from ads will not work unless you have a well developed funnel that is tested and verified for scale. But where / how do you start building a funnel, and what tools can you leverage to get this built? We like funnelytics for the simplicity. Clearly, the strategy is more important, but you can get your visual started with this tool. Visit www.funnelytics.io Make sure that your funnels are dialed in before your pour more money at the top end. -- Want to discuss further? Visit https://jonrognerud.com/calendar - and book your time for a quick 15 minute strategy session.    

Humans are visual creatures. I can certainly speak to that, beats boring text every time! It's easy to engage prospects in conversation when looking at a visual representation of what you have. When it comes to presenting marketing funnels and process diagrams for example, there's nothing like using visual objects to quickly and easily present the information. Most of our clients enjoy seeing charts, diagrams, flowcharts and statistics to understand our business strategies and approach to a problem. These diagrams can be either static or dynamic (pulled from backend data, realtime). There are free and paid solutions out there, including more "advanced" software apps like tableau.com for example (note: recently acquired by salesforce, the acquisition will be completed at the end of Q3 2020) Here are the ones we have tested, and that you should try: https://lucidchart.com https://canva.com/graphs https://plot.ly/create/#/ https://smartdraw.com https://draw.io https://creately.com https://gliffy.com For marketing funnels: https://geru.com https://funnelytics.io *** Don't miss this: Free workshop on mastering events with live ads: https://www.jonrognerudlive.com/pl/87047

How can you guarantee sales for your online business? You need to make sure you cover these areas first: 1) target the right audience, in the right region with your ads and expand with lookalikes 2) message to market match 3) ad copy to landing page congruency 4) landing page user behavior tracking with Hotjar.com or Crazyegg.com 5) A/B test ads and A/B test landing pages 6) Quiz your audience and learn why they're not buying 7) Track everything with Google Analytics and understand attribution BUT, if you are driving traffic and leads to a professional services business (legal, financial, real-estate, doctors, etc) - then you need a really TIGHT sales process and script (what to say, who says it, when, why, follow ups, etc). Do you have a process developed and are you tracking it? REMEMBER: Most of the time, it's not your ads, it's your sales process! https://jonrognerud.com/calendar -- Interested in getting personally coached by Jon's team to develop traffic, leads and sales? ➡️ Click here: https://chaosmap.com/talk If you liked this broadcast, please give it a thumbs up

Did you know: Video and video advertising are not going away any time soon! In fact, if you download the free 2019 Social Media Marketing Industry Report from Michael Stelzner, you'll see why: https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2019/ In fact, videos are a powerful way to present your brand, products and services. Best of all - you can use videos to shortcut the selling cycle. The challenge is... how do you design them and churn them out quickly? (Warning: make sure your copy and ads 'speak' to your audience. No spamming!) https://biteable.com to the rescue. -- Want to learn more about how we write scripts for video? Go here: https://jonrognerud.com/calendar

Today, I'm delighted to bring on a rising star in the business coaching world, Malorie Nicole. Her sole purpose in life is to help solopreneurs, entrepreneurs and business owners stuck in the hamster wheel of struggle... get OUT. She helps to create better businesses, decrease stress and grow quicker by becoming the who you are trying to be. I ask her questions about the 3 top issues facing most business owners. You might be surprised about the different ways she discusses solutions, and so there is deep learning here. Get ready to take notes as we discuss: 1. Overwhelm 2. Fear & Perfection 3. Scarcity & Growth 4. Communication (BONUS at the end!) Listen to this breakthrough mindset interview with Malorie Nicole right now. Then, learn more here: https://malorie-nicole.com/ Connect with Malorie via Facebook: https://www.facebook.com/malorie.white LinkedIn:https://www.linkedin.com/in/malorie-nicole-5b132894 Finally, make sure you subscribe to her fast growing iTunes Podcast here: https://podcasts.apple.com/us/podcast/abundantly-clear-podcast/id1465669977 -- Enjoy this episode of gold, and share, subscribe and review as always! :-)

Happy Friday...Summer Solstice Day! Let's talk podcasting & content...When publishing a podcast you have to use tools to help you. One of those tools is libsyn.com (that's what I use for my podcasting). It takes care of so much... including distributing to the podcast ready "stations", like iTunes, Spotify, Google Play, Stitcher, etc. However..., I'm not demo'ing libsyn today. Repurposing the podcast even broader, say to YouTube for example, you need more... So... www.repurpose.io to the rescue! Check out today's Friday Footage where we publish to YouTube from the podcast feed with a simple click of a button. P.S. Friday Footage is a weekly episode where we demo software and tools that can help you. If you want to learn more: https://chaosmap.com/talk

If you love selling more, faster - this episode is for you! And, if you are trying to get new, high quality prospects into your professional services business, what is the fastest way to get them to speak to you, to serve them, and to close them?  Traditionally, it's to take them through a "first touch" campaign, then retarget and message them repeatedly, and then cram even more content until they buy. I'd like to share a model that works really well and shortcuts the traditional customer journey. Note: this model is not appropriate for all business models, but the key lies in testing and not getting caught in the "social media chatter" that says 'these things don't work anymore'. Want to learn more? https://chaosmap.com/talk  

When promoting ideas, products and services - you need to convey a message that speaks to the person (audience) that you are trying to attract. While stories, hooks and call to actions are important it can be frustrating to put it all together. And, when you review your copy, it looks like the words are not "popping out" from the page. It all appears dull. Words and phrases are not creating excitement or engagement. You need a "selling" thesaurus that works as hard as you do. High powered words, phrases, slogans that give you ideas to provide more is going to create break-throughs in your business. You are a salesman in print! Therefore, you need a confident, rejuvenated way of expanding your copy, as well as testing new angles. I recommend an indispensable guide in this regard; "Words That Sell" by Richard Bayan: https://www.amazon.com/Words-that-Sell-Revised-Expanded-ebook/dp/B0062Y5V4I -- Want to talk about how to improve your copy and get more clients to grow your business? https://chaosmap.com/talk -- *** Want to sell out your next event? Register for our FREE workshop here where we teach you how to sell tickets to events: http://www.selloutmyevent.com

Are you "Living The Dream"? First... Let's see what Google thinks it is. We found a dictionary result at the top of the page: To experience the achievement of every success that one has aspired to achieve, especially from a career. Quora says: "doing what you want to do… or… living the type of life you want to live without any regrets. achieving all your goals. Enjoying the fruits of your labour. Being in real life now who you had wished to be when you were younger." While these definitions are just a few of many, Here's what it means to me...: "Master Yourself". That means creating mastery from your passion. That means removing all doubt, fear, stress and focus on building confidence, inspire others and become a 100% "doer, builder, creator". I read somewhere that 80% of the brain is occupied with fighting "fear" and "negativity" (don't quote me on the number). Basically, it's this: if in a 24 hour period you think anything - it'll be mostly negative. Self-doubt, low confidence and brain waves that send constant reminders of much less you are than others (specially when looking at other's instagram selfies) and how far you still have to go, and much much more! So stop the self-manufactured negative "I can't do it" and push forward. If you think you want to do something, just DO IT. What's the worst thing that can happen? What's the best thing that can happen? (If the previous is true, it means you'll spend 80% of the time thinking of all the things that will/can go bad - and you'll do NOTHING. And, the cycle continues...) Check out my crappy video inside a bedroom, with a taped up "white board". I used to care about these things, I don't now. What changed? I flipped it from "what can go wrong, what will they say" to "Dude, I own this! I'm unstoppable. I seek change, and I'm the only one that can do it. The captain of my own ship, as they say". So, master yourself - and get to work by picking ONE THING right now and complete it. Then do the next and so forth. Go Conquer! P.S. Stop the whining. Or at least, catch yourself when you're doing it! -- Want to see how you can get your message out there to inspire, mentor and grow? Learn how to run live events (FREE WORKSHOP): http://www.selloutmyevent.com  

Videos are all the rage on Facebook...and have been for a while! Question is... Are you using videos in your ads? You should. You must. Plus, they become even more powerful assets when used with Facebook advertising. You can use them for "% watched", meaning you can retarget viewers that have shown interest in the the videos based on engagement. If a viewer watched 25% of the video for example, you can show ads to only these people. You are building a relationship, improving your own "know, like, trust" score. But, videos should be created based on outcomes and goals. This includes understanding what content to create based on the customer funnel. Have they heard about you before? Do they know you, your product or your services? If not, consider that "cold traffic", which means you need to have a message that resonates with that group of people. It's different for your existing buyers, etc. You get it :-) But, today, I'm sharing a cool tool - that's what Friday Footage is for - so you can test different types of videos. We're talking about the good 'ol "Doodle" videos. Buy the software here: https://www.doodly.com/ Let's dig in! Want some help creating videos and creatives? GOTO: https://chaosmap.com/talk  

The goal of today's episode is to educate you and to solve the "my marketing is working, but I get no sales" challenge. We'll cover: "vanity metrics" vs. "true numbers" Of course, we'll talk about the sales process. And, I'll touch on these three audience buckets: Today Buyers Future Buyers Never Buyers When you understand the user journeys, the concept of cold, warm and hot traffic, that's the first step. Then, leverage communication and targeting around the 3 circles of custom audiences (above), and you'll be on your way to improving the sales for your organization. Ensure everybody is included, as a team, and make sure marketing & sales acts as "one". It's easy to blame the other group, whichever you happen to be in. If you're in both - you have only yourself to blame. ;-) Close the marketing & sales gaps, and go SELL!  Want some help? https://chaosmap.com/talk

NEWSFLASH! Mary Meeker has launched her annual Internet Trends report, and presented her findings recently at the Vox/Recode Code Conference in Scottsdale, AZ. If you are not following Mary and watching out for this in-depth research, you are skipping on critical trend data and research. Meeker highlighted slowed growth in e-commerce sales, increased internet ad spending, data growth, as well as the rise of freemium subscription business models, telemedicine, photo-sharing, interactive gaming, the on-demand economy and more. “If it feels like we’re all drinking from a data firehose, it’s because we are,” Meeker told the audience. The “Queen of the internet” made references to Slack, Stripe, Spotify, Dropbox, Discord, Twitch, Zoom, Stitch Fix, Instagram and Bond portfolio company Canva as she reviewed her slides. Download & access here: https://www.bondcap.com/report/itr19 Some highlights: 70M people globally listen to podcasts. It’s expected to double in the next 4 years. 2.4B interactive game players in the world, up by 6 percent over the last year. Fortnite alone has 250M users, as does the gaming social network Discord. Around 51 percent (3.8B) of the world’s population now has access to the Internet, up from 49 percent (3.6B) in 2017. 7 out of world’s 10 most valuable companies by market cap are tech companies. E-commerce sales are up by 12.4 percent over the last year, physical retail has grown only by percent. Mobile advertising now accounts for 33 percent of advertisers’ ad purchases, up by 0.5% in 2010. Spending on print, TV, and radio ads has fallen as consumers spend far more time on mobile. Google and Facebook make the majority of online ad revenue, but the growth of US advertising platforms like Amazon, Twitter, Snapchat, and Pinterest is outstripping the duopoly. Google’s ad revenue grew 1.4X over the past 9 quarters and Facebook’s revenue grew by 1.9X. The combined group of all new players grew by 2.6X. -- Want to apply digital strategies for your own company? Then, let's talk: https://chaosmap.com/talk --  

"But my business is different". Took this from marketing guru Dan Kennedy. How true, and somewhat contentious. Why? Look, All Businesses Have The Same Fundamental Functions In Common… They have either a customer or a client or a patient… They provide either a good or a service or both… They may go to the customer location or bring the customer to their location… They have to have some method of attracting new ones… They need some method that’s selling repeatedly to and keeping ones they already have… The differences between the cosmetic dentistry practice to the manufacturer of widgets that go inside vibrators, to the furniture store, the differences are really very small, very nominal and the commonalities are much greater. Watch our free workshop on events: www.selloutmyevent.com Want to talk? Visit https://chaosmap.com/talk

Today, we break down a "sure-fire" way to create a "optimal" design for any industry.  (Note: You need to test this and don't steal copy/text from others!) Yes, we leverage the COMPETITION to do this work and research. Here's how to get started: 1) Search google 2) Click on the ads that relate to your business 3) Review landing pages, messages, angles 4) Sign up to see how they develop more content 5) Model for yourself, but don't copy! If you'd like to drive more traffic and leads to your business, register for more information here: https://chaosmap.com/talk  

Friday Footage: I'll show / demo a power tool for Search Engine Optimization (SEO) what will make your SEO scream! Any webmaster and business owner that is somewhat tech savvy should take a look at Screaming Frog (a solid SEO Spider)! In today's Friday Footage, we'll review some of the key areas you should look at. WARNING: A tool like this can be 'scary' in the hands of the wrong person. Make sure you know what you are doing. AND...don't make any changes to your website without a proper strategy that is driven by data, teams and marketing planning against goals. Free and paid version here -- download: https://www.screamingfrog.co.uk/seo-spider/ -- Want more information on our SEO programs? LEARN MORE: https://chaosmap.com/talk

Dear Reader: On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both – as young college graduates are – were filled with ambitious dreams for the future. Recently, these two men returned to college for their 25th reunion. They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there. But there was a difference. One of the men was manager of a small department of that company. The other was its president. dot, dot, dot See it here - with copywriting notations: https://swiped.co/file/wallstreet-letter-conroy/ -- If you are looking for creative writing and Facebook ads for events and pro services, check out the FREE workshop: http://www.selloutmyevent.com

(Brought to you by www.selloutmyevent.com) The most important first step in planning out events is a clear strategy with a well defined and specific goal. This is obvious, right? However, the thing we see often gets missed is that there is little/low effort placed on managing the expectations of deliveries across timelines. So... how can you avoid this management nightmare and get everybody on the team ready for the next event, workshop, conference or concert? And, perhaps more importantly, make this a "template" process you can use again and again? Answer: The event project calendar. You'll hear me talk about this today, and also some tools that you can test out to see how they work for you. We also like www.airtable.com and www.trello.com Many options exist as far as software tools go. There is no "best tool" per se. You can find the the one that works for you, and make sure that the calendar and project planner is embraced and understood by everybody on your team. Key stakeholders should have access and edit capability for "their" area. (and make sure you get automatic alerts when this happens). Access the FREE WORKSHOP to learn more about selling out tickets to events: http://www.selloutmyevent.com

If you are a professional services provider then you know that acquiring quality clients on a consistent basis is of the highest priority. If you need appointments to come to you and where THEY book the appointments, listen and take notes from today's episode! There are many ways to do this.Many rely on referrals. That's not predictable however. You need a better way to establish cash flow security in your business as well as serving the RIGHT clients. If you have systems and processes in place to handle more clients, then you should consider what I'm discussing today. The process itself is simple, but not always easy. One important aspect of this - is that you must keep track of your metrics. That means marketing "math". For the appointment tools/widgets, Acuity Scheduling uses a different Facebook pixel integration for tracking than Scheduleonce. Calendly also has a different way of tracking your results, but the end result is the same: You'll be able to see the results inside your Facebook Ads Manager. This approach is proven and it works. We use this model for cold and warm traffic strategies, both. Curious about the client acquisition process? Join for FREE: https://chaosmap.com/talk