The business of Jingles is a monthly podcast brought to you by the songwriters at Audio Snack where we seek answers to all of our burning questions about the mysterious behind-the-scenes world of jingles and ad music placement. Questions like; Who wrote the world’s most iconic jingles? How do you get your song in a movie? And who makes the ultimate decision on what song is the best fit for their brand? On this podcast we’ll be picking the brains behind the operation; the business side of jingles; the marketing executives, the music supervisors, the brand consultants, etc. And if you fell asleep listening to that sentence, don’t worry, we’ll be talking to musicians and jingle writers as well.
Hot Tub Johnnie is a professional musical taste-maker, A&R rep, DJ, song-plugger and Fez-wearer, as well as founder of Hunnypot Unlimited. Today we talk with him about how a monthly party turned into a multifaceted Music Publishing and Placement company, convincing Pete Townshend to license his personal catalog, and the most important question; what's the deal with that hat anyways??
Justin Gray is a L.A. based songwriter, producer, music executive and founder of the recently launched company, MDIIO, a "Global social platform for songwriters and Music Professionals." which may just change the entire way the sync licensing industry operates. For the better, of course... Also Pickle Soup.
Joel C. High is a music supervisor and producer who has worked on over 100 films and television projects including Saw, Girl With a Pearl Earring, Weeds and basically everything Tyler Perry has ever made. Over the last decade, he created and supervised the music departments for two of the leading independent studios in the industry: Trimark Pictures and Lionsgate Entertainment. Today, Joel is the President of the Guild of Music Supervisors and Chief Executive of Creative Control, a company he founded in 2006.
JD Miller has written jingles for Chrysler, McDonalds, Coca Cola and most famously, Nationwide. Today we sit down with him to talk about everything from mimicking speech patterns in jingles to writing songs for Kenny Rogers to wondering if your dad is still disappointed in you for becoming a musician (he's not).
Daryl Berg is the Vice President of Music Strategies and Licensing at Crown Media, which means he oversees the music supervision and scoring of over 100 Hallmark films a year. We talk with Daryl about the scoring and licensing at Hallmark, the do's and dont's of pitching music and his love for Mayochup.
Jingle Composer and Video producer, Dave Mayer, joins Audio Snack to discuss jingles and the business of composing music for corporate and industrial videos. For years David Mayer traveled across Europe working as a jazz pianist and composing music for film, theater and vocal groups. Returning to the United States in 1996, he composed jingles for television and scored industrial films for clients such as Art Van, GM and K-Mart. Now Dave owns his own video production company, Video Burst.
Bill Meadows, the CEO and founder of Engage, has worked in music, entertainment and advertising for over 18 years, developing numerous award-winning global ad campaigns. He has helped some of the biggest brands in the world secure celebrity talent partnerships and has led teams of music supervisors to align brands with the perfect music for their campaign . Today, Bill joins Audio Snack to discuss music in the world of advertising.
Five, five-dollar, five-dollar footlong... Have you ever wondered what goes on behind the scenes of the jingle world? Who chooses the worlds most iconic ad music? Who makes it? And how does it all work? Well so do we. Every day of our lives. Join the songwriters at Audio Snack as we interview the brains behind the operation; the Music Supervisors, the Marketing Executives, the Brand Consultants, etc. and explore the mystery of how the jingles that are always stuck in our head got there in the first place.
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