Podcasts about marketing executives

A great marketing engine doesn't run in a straight line. It spins, gathers speed, and builds momentum with every turn.That's the lesson of the flywheel, a framework that transforms scattered marketing efforts into a self-sustaining system of growth. In this episode, we explore how to turn that theory into reality with Nataly Kelly, Chief Marketing Officer at Zappi.Together, we unpack what B2B marketers can learn from building circular strategies that connect brand to demand, removing friction where it matters most, and compounding small wins into unstoppable momentum.About our guest, Nataly KellyNataly Kelly is CMO at Zappi. She has over 20 years of experience leading remote and global teams, and previously served 7 years as VP at HubSpot. She is a frequent contributor to Harvard Business Review, a published author of four books, keynote speaker on marketing, growth, and international expansion, and an award-winning leader. She has been named among the Top 50 CMOs on LinkedIn, as Marketing Executive of the Year, in the 40 under 40, and one of the Top 25 Content Marketers in Enterprise Software, as well as among the Women Worth Watching.What B2B Companies Can Learn From the Flywheel:Marketing is a flywheel, not a funnel. Marketers love funnels because they're measurable, but Nataly reminds us that the best marketing is circular, not linear. She says, “So often we have thought of marketing as like a linear funnel. But the flywheel's really where you turn the funnel on the side and then connect the top to the bottom.” In her model, brand, demand, land, and expand all feed each other in an ongoing loop. Marketing shouldn't be about one campaign that ends. It's about creating continuous energy that connects awareness to advocacy.Friction kills momentum. Velocity doesn't come from spending more, it comes from removing what slows you down. Nataly explains, “A general rule of thumb I've always used is the closer you get to someone's wallet, the more important it is to remove friction…. Every touchpoint is a chance to delight a customer.” In B2B marketing, the same rule applies: every confusing process, clunky message, or slow response is a brake on your flywheel. Smooth the path, and speed will follow.Small improvements compound into unstoppable growth. Marketers often look for a big splash, but Nataly says momentum comes from micro progress. Nataly asks, “What are the small things we can do to create uplift today and momentum today?... And those things add up.” Each small optimization—an improved touchpoint, a clearer message, a faster follow-up—removes friction and accelerates the flywheel. Consistency, not chaos, creates compounding power.Quote“Your brand voice is really how you decide to communicate with your customer. And that is not just what we typically consider marketing communications. It touches every part of the customer experience.”Time Stamps[00:55] Meet Nataly Kelly, Chief Marketing Officer at Zappi[01:09] Why Flywheels?[05:16] Role of Chief Marketing Officer at Zappi[07:30] What are Flywheels?[20:52] Understanding Market Dynamics and Customer Segmentation[22:11] Building and Maintaining a Flywheel Strategy[26:11] Content Marketing Success Stories[33:51] Leveraging LinkedIn for Effective Content Distribution[39:22] Final Thoughts and TakeawaysLinksConnect with Nataly on LinkedInLearn more about ZappiAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Sham and Dan are joined by Sam, the Marketing Executive for Fateless. The conversation unpacks the marketing journey behind Godforge — from shaping its voice and visual identity to building community trust and excitement leading up to launch. Fateless is a dynamic game studio founded by passionate content creators Simon Lockerby (Hellhades), Dan Francis (Phixion), and Hisham Saleh (Sham). Our mission is to create community-driven, immersive RPG Hero Collector games that emphasize player agency, storytelling, and strategic gameplay. Join us as we share our journey from concept to launch and beyond.Support the show

A seasoned Marketing Executive with 20 years in B2B software and SaaS, Amanda has led global go-to-market, demand generation, and ABM strategies for some of the world's leading technology companies. Now Vice President, Head of Marketing at FourKites, she brings a unique blend of strategic advisory, people leadership, and account-based expertise to align Sales and Marketing. With a passion for people and results, Amanda is dedicated to driving sustainable growth and measurable business impact.Watch this episode and learn:How to adopt an Account-based mindset beyond traditional campaignsWays to strengthen alignment between Sales and Marketing teamsStrategies to identify and prioritize high-value target accountsPractical tips for driving measurable ABM results

Send Kevin a Text MessageIn this engaging episode of Don't Kill the Messenger, host Kevin Goetz interviews his business associate, Bob Levin, about his remarkable journey from Sears catalog copywriter to President of Worldwide Marketing at Disney, Sony Pictures, and MGM, before joining Kevin at Screen Engine in the role of President and COO. Listen in as these two industry veterans share marketing insights and discuss their upcoming book, How to Score in Hollywood (Simon & Schuster, November 11th), which reveals the hidden formula behind a movie's profitability — showing how audience understanding drives smarter decisions from greenlight to release.Disney's Renaissance Era (09:00) Bob recounts joining Disney just as Eisner and Katzenberg were revitalizing the studio, leading marketing during 17 consecutive hits, including Down and Out in Beverly Hills, The Lion King, and Pretty Woman.Marketing Philosophy (15:51) "Good marketing is both instinct and data," Bob explains, describing his pioneering approach of creating targeted messaging for different audience segments at Disney's animation division.Pretty Woman & Marketing Triumphs (19:33) Bob reveals how he helped to transform Pretty Woman from a potentially dark R-rated film into a celebration of female empowerment, even suggesting the iconic title to replace the original "3000".The Screen Engine Years (34:40) After leading marketing at three major studios, Bob joined Screen Engine, helping to build their research business, which started in Kevin's living room, into an industry powerhouse that expanded beyond film into other industries.How to Score in Hollywood (42:48) Bob discusses their upcoming book, which examines how movies get greenlit, applying the principle that "every movie if made and marketed for the right price should make money.”Understanding Audience Response (47:42) Levy notes that audiences aren't "wrong" when they dislike something; they're simply reacting honestly. Bob learned that viewers fundamentally seek characters with whom they can identify.The Attention Economy (48:54) Rather than thinking in terms of being in "the movie business," Levin suggests viewing entertainment as part of "the attention economy" where respecting the audience and telling great stories remains paramount.If you enjoyed this episode, please leave us a review and share. We look forward to bringing you more behind-the-scenes revelations next time on Don't Kill the Messenger.Host: Kevin GoetzGuest: Bob LevinProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoAudio Engineer: Gary Forbes (DG Entertainment)For more information about Bob Levin:Simon and Schuster:https://www.simonandschuster.com/authors/Bob-Levin/240343657LinkedIn: https://www.linkedin.com/in/robert-levin-843797125/IMDB: For more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com

Liz is joined on the podcast by Becky Lai, Chief Strategist and VP of Marketing, to talk about the true North Star of commercialization: standard of care. Their discussion reframes success as more than building a product—it's about building a market where the product is trusted, adopted, and indispensable. Together, they explore how purposeful training, meaningful KOL engagement, and a clear strategic vision accelerate adoption and move technologies from launch to lasting impact.In 2025, we're embarking on a MedDevice Training Journey: From clinical trials to standard of care. Join us all year long as we explore training at each stage of the product life cycle.Need help developing your clinical trial training strategies? Contact us at training@cumbyconsulting.com.Related Resources:Rebecca Lai is the Chief Strategist and Marketing Executive at Rebecca Lai Consulting. She is a strategy and commercial executive with over 20 years of experience in medical and health technology companies, ranging from venture-backed startups to Fortune 200 corporations. As a dynamic strategic operator specializing in go-to-market, commercialization, and innovative business strategies, she has consistently driven double-digit growth and scaled new businesses with global impact. With a strong background in devices, diagnostics, and the digital transformation of healthcare, Rebecca has a proven track record of pioneering disruptive solutions across the continuum of care. Most recently, she was VP of Corporate Development and Strategy at iRhythm Technologies (NASDAQ:IRTC), a digital healthcare provider of cardiac monitoring services. She began her career at Medtronic (NYSE:MDT), where she held progressive global leadership roles in sales and marketing. Rebecca is recognized for her ability to navigate complexity and her data-driven, customer-centric approach to creating value and delivering cutting-edge products and services to patients worldwide. She holds a BSE and MSE in Bioengineering from the University of Pennsylvania and serves on the advisory board for Diversity by Doing Healthtech.Subscribe to our newsletter to hear more about the journey from clinical trials to standard of care! Click here to subscribe! Connect with us on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Rebecca Lai⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cumby Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rachel Medeiros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liz Cumby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠About Cumby Consulting:Cumby Consulting's team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.

Celebrating its 5th anniversary in 2025, Isanti Glass has marked this milestone with the launch of its nationwide brand campaign, It’s In Our Hands. John Maytham talks to Ronel Cara, Isanti Glass Sales & Marketing Executive, about how consumers actively contribute to a circular economy and a more sustainable future by choosing glass. Presenter John Maytham is an actor and author-turned-talk radio veteran and seasoned journalist. His show serves a round-up of local and international news coupled with the latest in business, sport, traffic and weather. The host’s eclectic interests mean the program often surprises the audience with intriguing book reviews and inspiring interviews profiling artists. A daily highlight is Rapid Fire, just after 5:30pm. CapeTalk fans call in, to stump the presenter with their general knowledge questions. Another firm favourite is the humorous Thursday crossing with award-winning journalist Rebecca Davis, called “Plan B”. Thank you for listening to a podcast from Afternoon Drive with John Maytham Listen live on Primedia+ weekdays from 15:00 and 18:00 (SA Time) to Afternoon Drive with John Maytham broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/BSFy4Cn or find all the catch-up podcasts here https://buff.ly/n8nWt4x Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

✨ Marisa Lauro, Global Music Marketing Executive & Founder of High Note Creative☁️ Advice for breaking into music and entertainment marketing☁️ What it's like leading Marketing campaigns for artists like Justin Bieber, Shawn Mendes, Rihanna and more☁️ Career insights from 18 years at a major record label☁️ Navigating leadership challenges early in your careerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand.In today's episode of our exclusive AI for SMBs series, we'll explore the transformative power of AI for small and medium-sized businesses. We'll discuss how AI is reshaping the future of work, improving productivity, and providing real ROI for businesses embracing innovation.Joining us today is Sylvia Rence, Director of Marketing & Business Development at KeyData Cyber. Sylvia, a licensed Clinical Psychologist turned Marketing Executive, brings a unique perspective on B2B marketing, AI, and SaaS. She has over a decade of experience building high-impact marketing strategies.Key Highlights:1. Marketing is Psychology – Connecting Without a Big Budget: Sylvia shares how small businesses can use core psychology to connect with their audience and drive action on a budget.2. Small Team, Big Impact – Building Marketing That Works from Scratch: How to prioritize and create marketing impact with limited resources.3. Demand Generation on a Budget – What Actually Works and How AI Can Help: The common mistakes small businesses make in demand generation and how AI can boost impact on a budget.4. Translating Complex Buyer Behavior & Global Perspective: Sylvia discusses shifts in consumer behavior and how businesses can quickly adapt, especially in international markets.5. Leadership, Resilience & Recent Successes: Sylvia reflects on leadership lessons and how her small team at KeyData Cyber completed a full rebrand in just 7.5 weeks.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Ever considered relocating for your dream job? Lucy, an E-commerce Marketing Executive at NEXT, did just that! In this episode, Lucy shares her incredible journey of moving cities, diving headfirst into her new role, and building a successful career in the fast-paced world of international e-commerce.Join us as Lucy pulls back the curtain on what it takes to market a global brand, revealing the secrets behind managing campaigns in over 50 countries. She talks about the rapid growth of NEXT's international presence, the importance of teamwork, and how the trainee program helped build her confidence. Plus, you don't want to miss the hilarious story about her very first work trip, a passport mishap, and the most expensive toiletries she never got to use!Don't forget to subscribe to our channel and hit the notification bell to receive updates on everything Life at NEXT!

Ted PageTake a walk with me down Fascination Street as I get to know Ted Page. Ted is a marketing executive with his own firm, as well the author of several books. In this episode we discuss his early days in advertising; working for McCann- Erickson, and what led him to start his own company called Captains of Industry. Next, we get into a couple of the books that he has written previously, including a collection of family stories, and a book about branding & marketing. Then we talk about his most recent book Good Grandpa: Stories From the Heart of Grandfatherhood. Along the way, we discover that he worked with a previous guest of my show, more than 30 years ago! We dive into the impact that his own grandfathers had on him growing up, and why he felt that it was important to be that figure in the lives of his own grandchildren. We touch on the book and some of the folks that he interviewed and some of the things that he learned during this process. Ted shares anecdotes about Monarch butterflies, City Slickers, 'The Number One Thing', and 'The Greatest Generation'. This book is a fantastic read, even if you may never be a grandparent. The book is worth the read just for life lessons and the engaging stories from his family's campground on Lake Willoughby in Vermont. Special thanks to previous guest and really good dude; Greg Payne of The Cool Grandpa Podcast for making this happen. 

Beatriz Serrano's new novel, "Discontent," follows the life of a mid-level marketing executive who reflects the ennui of so many disillusioned millennials.

In episode 151, host Kevin Schaefer talks with his colleague, Anton Paras. Anton is a marketing executive for Bionews Inc., the publisher of SMA News Today, and he lives in the Bay Area, California. Recently, Anton went with Kevin to Anaheim, California, for part of the annual Cure SMA conference. There, they worked on a video about theme park accessibility and interviewed multiple people in the SMA community. During this conversation, Anton reflects on this experience, shares his perspective on engaging with rare disease communities, and offers insight into what others in the digital health space can do to better support patients and caregivers. ================================ To take part in our ongoing discussions regarding SMA, please visit http://www.smanewstoday.com/forums

In this episode, we flip the mic as Elysia—our Marketing Executive, podcast editor, and host—sits on the other side of the sofa to reflect on her transformative placement year. From navigating a tough recruitment process to running a podcast solo, Elysia shares honest insights, valuable tips, and the lessons that shaped her journey. Content:  00:00 – “Don't wait for opportunities” – Elysia core mindset 01:18 – Starting the placement year & studying at Loughborough 02:40 – How she found her placement using LinkedIn and Bright Network 05:10 – Recruitment tips: video submissions, interviews & the STAR method 08:41 – What employers really look for: enthusiasm, innovation, knowledge 13:43 – Biggest adjustments from uni to working life 20:27 – How university (societies & modules) prepared her for the role 25:41 – A typical day as a podcast host & marketing intern 27:21 – Projects she's proud of: rebranding thumbnails & email campaigns 31:59 – Final advice: take initiative, make connections, and ask questions

It's a big day on We Are, Marketing Happy—we've officially hit our 100th episode! To celebrate, Jenny is joined by fellow owner and agency president Maggie Piasecki for a conversation about what's really top of mind for healthcare marketers right now. They dive into four key themes healthcare marketing executives are navigating in 2025, including how to stay ahead of rising patient expectations in an AI-driven world, why local trust and brand loyalty still matter, how to build long-term relationships with baby boomers through preventative care, and the industry's growing focus on capturing more of the healthcare dollar.Connect with Maggie:https://www.linkedin.com/in/maggiepiasecki/ Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

You might love generational analysis, or you might critique and dismiss it.At McCrindle, we've spent decades researching generations— and coined the term Generation Alpha — but we also believe in listening to the critics.Whatever perspective you hold, we're diving headfirst into the Reddit threads, TikTok comments, and water cooler conversations that ask: Are generational labels like Gen Z, Millennials, and Boomers even real? Or are they just stereotypes dressed up in data?To wrap up Season 15, our host, Ashley Fell, sits down with Marketing Executive and Insights Strategist at McCrindle, Luke Davies, to unpack what generational theory gets right, what it gets wrong, and why it still matters.

On this episode of Getting to Aha!, host Darshan Mehta sits down with Ken Kring, a seasoned business leader with rich experience at Walmart, Walgreens, and Sears, to explore the transformative power of integrated thinking. Ken reveals how businesses can break down silos, align around a shared vision, and drive success through cohesive strategies. From customer experience flows to decision-making frameworks, this conversation offers practical insights for leaders eager to create nimble, connected organizations that thrive in today's complex business landscape.

Temi is a seasoned marketing and eCommerce leader with 15+ years of experience driving growth for DTC brands from $10M to $100M+. Now a Fractional Marketing Executive & Advisor, she helps brands scale through holistic strategies, brand building, and customer journey optimization.In this episode, Julia Schulhof chats with Temi about her path from Maryland to New York City, her career at Lord & Taylor and Estée Lauder, and her transition into fractional marketing. Temi reflects on the challenges of marketing herself, the value of networking, and shares insights on AI, mentorship, and staying curious in a fast-changing industry.

Serial entrepreneur Neena Pandey reveals transformative strategies for breaking free from corporate constraints to build multiple successful ventures. From Silicon Valley marketing executive to 3x founder with businesses generating seven-figure revenues, this Forbes author shares her authentic journey of pivoting between industries. Discover how Neena leveraged mindset shifts to scale both B2B and B2C businesses while managing burnout. You'll learn: tactical approaches for creating self-running systems, the unexpected truth about "work-life balance," and powerful journaling techniques that drive business growth. Neena candidly discusses her String Code and Indie Roots ventures, offering invaluable entrepreneurship advice on when to persevere through challenges versus when to pivot.  Perfect for aspiring business owners seeking actionable marketing and business growth strategies. Listen now for real-world guidance from a female serial entrepreneur who transformed setbacks into multi-venture success.

Learn More about Paige at: https://www.mavensandmoguls.com and https://www.linkedin.com/in/paigearnoffenn/Show notes timestamps:

Shawn Reddy is the Founder and Chief Marketing Officer of AI Advantage, an AI-as-a-Service company serving over 500,000 monthly users and 400+ global clients. He specializes in AI-driven cold outreach strategies that consistently generate 25%+ booked call rates and 60%+ response rates, helping businesses boost revenue through authentic, human-like automation. With over five years of marketing leadership experience, Shawn is passionate about content marketing, videography, and creating high-performing funnels for SMBs. His mission is to make AI solutions more accessible while maintaining real human connection at scale. Website: https://www.aiadvantageagency.co/  LinkedIn: https://www.linkedin.com/in/shawnreddy/  YouTube: https://www.youtube.com/@Shawnreddyvids Facebook: https://www.facebook.com/Theaiadvantage?mibextid=LQQJ4d    Katie Tremulis is a Senior Sales and Marketing Executive at ProNotary, specializing in Remote Online Notarization (RON) solutions. With a focus on enhancing anti-money laundering efforts, she leverages advanced identity verification technologies to improve transaction security. Katie has contributed thought leadership on the application of RON in legal contexts, such as cross-country divorces, and is dedicated to advancing secure digital notarization practices.​ Website: https://pronotary.com/  LinkedIn: https://www.linkedin.com/in/katie-tremulis-94a780b9/  Instagram: https://www.instagram.com/pronotaryllc/#  Facebook: https://www.facebook.com/pronotaryllc/    In this episode, we discover how different tools are transforming B2B strategies with AI Advantage, LinkedIn magic, and more.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Shawn Reddy is the Founder and Chief Marketing Officer of AI Advantage, an AI-as-a-Service company serving over 500,000 monthly users and 400+ global clients. He specializes in AI-driven cold outreach strategies that consistently generate 25%+ booked call rates and 60%+ response rates, helping businesses boost revenue through authentic, human-like automation. With over five years of marketing leadership experience, Shawn is passionate about content marketing, videography, and creating high-performing funnels for SMBs. His mission is to make AI solutions more accessible while maintaining real human connection at scale. Website: https://www.aiadvantageagency.co/  LinkedIn: https://www.linkedin.com/in/shawnreddy/  YouTube: https://www.youtube.com/@Shawnreddyvids Facebook: https://www.facebook.com/Theaiadvantage?mibextid=LQQJ4d    Katie Tremulis is a Senior Sales and Marketing Executive at ProNotary, specializing in Remote Online Notarization (RON) solutions. With a focus on enhancing anti-money laundering efforts, she leverages advanced identity verification technologies to improve transaction security. Katie has contributed thought leadership on the application of RON in legal contexts, such as cross-country divorces, and is dedicated to advancing secure digital notarization practices.​ Website: https://pronotary.com/  LinkedIn: https://www.linkedin.com/in/katie-tremulis-94a780b9/  Instagram: https://www.instagram.com/pronotaryllc/#  Facebook: https://www.facebook.com/pronotaryllc/    In this episode, we discover how different tools are transforming B2B strategies with AI Advantage, LinkedIn magic, and more.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Send Kevin a Text MessageIn this episode of Don't Kill the Messenger, host Kevin Goetz interviews Tony Sella, the legendary marketing executive behind some of Hollywood's most iconic movie campaigns. During his decades at 20th Century Fox, Sella was the creative force behind unforgettable posters, trailers, taglines, and promotions for films including Avatar, X-Men, Independence Day, Bohemian Rhapsody, and nearly 1,000 others. He shares insights into his creative process, memorable marketing moments, and the philosophy that guided his extraordinary career.Research as the Foundation for Creative Solutions (01:55) Sella emphasizes that research is only as valuable as the questions asked, highlighting how audience feedback helped solve marketing challenges for films like The Happening and Life of Pi. He and Goetz discuss their long collaboration using qualitative research to refine marketing approaches for hundreds of successful campaigns.Finding the "Essential Idea" in Marketing (03:56) Sella explains his unique ability to identify a film's core marketing hook, as demonstrated with the Devil Wears Prada campaign featuring the iconic Prada shoe as a trident.Balancing Trailer Impact with Movie Quality (11:35) Sella reveals a crucial marketing principle about the relationship between trailers and the films they promote, using examples from both Avatar and The Simpsons Movie. For good movies, the trailer must be exceptional, while for truly great films, the trailer must match the emotional impact of the film itself.Groundbreaking Campaigns: Independence Day (15:49) Describing the legendary Super Bowl spot featuring the White House explosion, Sella explains how they created a cultural phenomenon with the tagline "Enjoy the Super Bowl. It may be your last."From Disney to Fox: Career Evolution (21:12) Sella recalls getting his "PhD" at Disney, working on hits like Good Morning Vietnam before moving to Fox, where he helped transform films like Taken through innovative marketing approaches and identifying powerful campaign hooks.The Three Pillars of Creative Success (43:55) Reflecting on campaigns for Walk the Line and Bohemian Rhapsody, Sella shares his philosophy that the most important elements in creative work are passion, talent, and taste—innate qualities that cannot be acquired.During this lively discussion, Sella showcases the creative intuition that made him a marketing legend while acknowledging the collaborative nature of his success. His story offers helpful insights for anyone interested in film marketing, promotion, or the art of connecting with audiences.If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger! Host: Kevin GoetzGuest: Tony SellaProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoAudio Engineer: Gary Forbes (DG Entertainment) For more information about Tony Sella: IMDB: https://www.imdb.com/name/nm2523305/ For more information about Kevin Goetz: Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website: www.ScreenEngineASI.com

As former Global Head of Marketing at TikTok, Nick Tran transformed the company from an upstart app into a global cultural phenomenon, earning it Ad Age's Marketer of the Year in 2021. A marketing executive with a knack for steering high visibility brands, he also drove revivals at Hulu, Samsung, and Taco Bell, always aiming to keep companies culturally on point.  Now, he's stepping into a new chapter as president and CMO of a spirits venture backed by Diageo's Ciroc and LeBron James's tequila brand, Lobos 1707—blending celebrity, storytelling, and lifestyle marketing into one bold move. Beyond the corporate world, Nick invests in consumer disruptors like Liquid Death, Away, and Olipop, and even found time to executive-produce the acclaimed Jeen-Yuhs trilogy. In his conversation with Ryan, Nick explains why CMOs must “unlearn marketing” and shares how he balances creative risk-taking with the need for performance. He also reveals how feeding children carrots became his favorite metaphor for a truly balanced brand strategy and opens up about his pivot to fatherhood in London.

Joe Piscopo is broadcasting from the L.E.A.D. Conference at Harrah's in Atlantic City, NJ. 25:28- Gordon Chang, Asia expert, columnist and author of "China is Going to War"Topic: U.S. command upgrades in Japan to deter China, Trump floating a tariff reduction on China if a TikTok deal is reached 38:06- John Solomon, award-winning investigative journalist, founder of "Just The News," and the host of “Just the News, No Noise” on the Real America’s Voice networkTopic: Trump's threats against Zelenskyy, news of the day 1:00:02- Chief Paul Cell (Ret.), President of the International Association of Campus Law Enforcement AdministratorsTopic: L.E.A.D. Conference, law enforcement on college campuses 1:09:40- Gen. Jack Keane, a retired 4-star general, the chairman of the Institute for the Study of War and Fox News Senior Strategic AnalystTopic: Trump threatening to bomb Iran if nuclear deal can't be reached 1:23:54- Colette Balaam, Marketing Executive and Board Member of L.E.A.D.Topic: Marketing L.E.A.D. 1:33:38- Kevin Haney, CEO of Colliers Engineering and Chairman of L.E.A.D.Topic: The latest initiatives from L.E.A.D. 1:45:14- Joseph diGenova, former U.S. Attorney for the District of ColumbiaTopic: Latest in Trump's fight against federal judges 2:03:47- Will Gross, Retired Police Commissioner of the Boston Police DepartmentTopic: Crime in Boston and around the country 2:14:23- Christopher Parsons, Hillsboro, NH Police ChiefTopic: Crime in New HampshireSee omnystudio.com/listener for privacy information.

En el entorno B2B, atraer la atención de los clientes potenciales ya no es suficiente. El verdadero desafío es mantener su interés y convertirlo en demanda real. Pero, ¿realmente tu contenido está generando demanda o solo acumulando vistas sin impacto?En este episodio, exploramos cómo las empresas B2B pueden transformar su estrategia de contenido para captar la atención de los tomadores de decisión y convertir interacciones en resultados de negocio reales. 

Clement Manyathela speaks to Cara Reilly, the Marketing Executive for Westown about the new city of the West. See omnystudio.com/listener for privacy information.

1. The inspiring pep talk Bozoma gives herself in the mirror – and why we might all want to start using it to rally ourselves.   2. How to navigate the tightrope of corporate expectations for women: to be both self-assured and humble; both hard and soft.  3. The revolutionary realization that you don't have to be the savior of others – you can save yourself, too.  4. How to know when to dig deep, and stay and fight for change – and when to stop digging and go – and the moment Bozoma knew it was time to leave Netflix. 5. Why our inability to forgive ourselves for wrong decisions keep us in bad situations – and how Boz's “it's not you, it's me” philosophy can guide us out.  About Bozoma:  Bozoma Saint John is a Hall of Fame inducted Marketing Executive, author, entrepreneur, and general badass. Boz has led Global Consumer Marketing at Apple Music & iTunes; she was Chief Brand Officer at Uber; and Global Chief Marketing Officer at Netflix. Boz is currently named #1 Most Influential CMO in the world by Forbes, and has been named one of Billboard's Most Powerful Women in Music for 10 consecutive years. In 2021, Harvard Business School published a multi-media case study on her career, titled “Leading with Authenticity and Urgency”; through which she developed and taught a program at the University aptly named “The Anatomy of a Badass.” Boz was named as an Ambassador for the African Diaspora and Special Envoy to the President of Ghana. In the Spring of 2023, Penguin Books will publish her memoir, “The Urgent Life.” Boz counts her highest achievement as being a mother to her 12 year old daughter, Lael. TW: @badassboz IG: @badassboz To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

are our creative efforts our own under capitalism? must we transform our individual artistic efforts into a business plan to survive? this is a common predicament humans find themselves in these days.lets discuss :)

Rob Young is a seasoned Marketing Executive and Consultant with over 24 years of experience specializing in B2B Cyber Security, ITOps, and DevOps SaaS GTM. With a strong foundation in IT Operations and Market Research, he delivers impactful outcomes for CISOs and CIOs. Rob has held leadership roles at top firms like IDC and IBM, successfully driving marketing strategies for startups and Fortune 50 companies, fueling growth, securing funding, and facilitating acquisitions. Website: https://cypago.com/ LinkedIn: https://www.linkedin.com/in/rob-young-19021113/ Yam is a multi-disciplinary marketing leader with over 17 years of experience guiding startups from Pre-Seed to Scale-up. He specializes in crafting Go-to-Market strategies, driving profitable growth, and optimizing marketing efficiency to impact core KPIs. With a track record that includes serving as VP of Marketing at Elementor, co-founding a startup acquired by WalkMe, and advising international companies, Yam blends strategic insight with hands-on leadership to build sustainable, high-growth businesses. LinkedIn: https://www.linkedin.com/in/yamregev/ In this episode, we explore growth marketing strategies, AI impacts, and interdepartmental collaboration with Rob and Yam. Discover how empathy drives marketing success.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments  

Rob Young is a seasoned Marketing Executive and Consultant with over 24 years of experience specializing in B2B Cyber Security, ITOps, and DevOps SaaS GTM. With a strong foundation in IT Operations and Market Research, he delivers impactful outcomes for CISOs and CIOs. Rob has held leadership roles at top firms like IDC and IBM, successfully driving marketing strategies for startups and Fortune 50 companies, fueling growth, securing funding, and facilitating acquisitions. Website: https://cypago.com/ LinkedIn: https://www.linkedin.com/in/rob-young-19021113/ Yam is a multi-disciplinary marketing leader with over 17 years of experience guiding startups from Pre-Seed to Scale-up. He specializes in crafting Go-to-Market strategies, driving profitable growth, and optimizing marketing efficiency to impact core KPIs. With a track record that includes serving as VP of Marketing at Elementor, co-founding a startup acquired by WalkMe, and advising international companies, Yam blends strategic insight with hands-on leadership to build sustainable, high-growth businesses. LinkedIn: https://www.linkedin.com/in/yamregev/ In this episode, we explore growth marketing strategies, AI impacts, and interdepartmental collaboration with Rob and Yam. Discover how empathy drives marketing success.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments  

Send us a textWe have Billie Keithley the Liquid Chef of Breckenridge Distillery and Davis Stuart the Marketing Executive on the podcast today. They will be leading us through three different Whiskeys. We will try them as a shot and in a mix drink.Whiskey Flights: We grill Billie and Davis about themselves and Breckenridge Distillery.Whiskey and Cocktail had: Obi Wan Old Fashion made with Breckenridge Port Cask FinishDive Bar Review: Honer takes us to Breckenridge's best Dive, Mother Loaded Tavern!!Whiskey and Cocktail had : Grandma's Recipe made with Breckenridge Rum Cask FinishTop Shelf- Star Wars Movie/TV show Fantasy DraftWhiskey and Cocktail had: Apres Ski made with Breckenridge PX Sherry Cask FinishTheme Song by Lost Like Lions Shouts out to our sponsors:Hop Station Craft Beer Bar!Niles Brewing CompanyVinyl Tap & TableGuest Links and Social Media:Website: Breckenridge DistilleryInstagram:  @breckenridgedistilleryFacebook: Breckenridge DistillerySupport the show

Building Resilience and Disrupting HR with Chrissy Myers | The Beacon Way PodcastIn this episode of The Beacon Way Podcast, host Adrian welcomes Chrissy Myers, CEO of AUI and Clarity HR, and author of 'Reluctantly Resilient'. Chrissy shares her journey of taking over and scaling her family business, starting a new venture, and leading through personal and professional challenges. They discuss the importance of resilience, authenticity in leadership, and navigating the evolving HR landscape. Tune in to hear Chrissy's insights on managing generational businesses, the impact of the pandemic on work environments, and the critical role of peer groups for business leaders.About Chrissy Myers: Chrissy is the author of Reluctantly Resilient and the CEO of AUI and Clarity HR which serve small and medium sized businesses in both for profit and non-profit sectors in the areas of Human Resources and Employee Benefits.  Chrissy describes herself as the chief cheerleader setting direction, steering marketing content, and finding creative ways to disrupt two established business sectors.  Chrissy is also the author of AUI Gives Back & Clarity Cares two community impact programs where employees serve in the community, track their impact and share what they are doing on behalf of their customers.  Around Akron Chrissy works to leave her community a better place.  She is a graduate of Leadership Ohio, Torchbearers, Leadership Akron, Goldman Sachs 10,000 Small Businesses, Sclaerator NEO and Community Leadership Institute.  She has received the 30 for the Future Award from the Greater Akron Chamber and an Achievement on Excellence Award from National Sales and Marketing Executives.  As an advocate for families struggling with addiction and mental health issues, Chrissy currently serves as Chair for the County of Summit Alcohol, Drug Addiction, and Mental Health Services Board, and is a member of the Board of Directors for the Greater Akron Chamber and Goodwill Industries of Northeast Ohio.  Previously Chrissy has served on the Board or Committees for Jobs for Ohio Graduates, Red Oak Behavioral Health, Community Partnership of Summit County, and Social Venture Partners. Chrissy received her bachelor's in business administration from John Carroll University and her MBA from the University of Akron.  When she is not plotting world domination of the insurance industry or volunteering in the community Chrissy can be found at home with Team Awesome Sauce including Steve, her husband, two kiddos - Maddy & Caleb.  Purchase Chrissy's Book Here: https://www.amazon.com/dp/B0D4RHL17L?ref=cm_sw_r_ffobk_cp_ud_dp_4FJ68Q15WSE8XVMMHHCQ&ref_=cm_sw_r_ffobk_cp_ud_dp_4FJ68Q15WSE8XVMMHHCQ&social_share=cm_sw_r_ffobk_cp_ud_dp_4FJ68Q15WSE8XVMMHHCQ&bestFormat=true00:00 Introduction to the Beacon Way Podcast00:46 Chrissy Myers' Background and Journey01:57 Generational Business and AUI's History04:11 Launching Clarity HR07:07 Navigating HR Challenges During COVID-1914:54 Resilience and Leadership as a CEO18:16 Navigating Entrepreneurial Challenges18:40 The Myth of Perfection in Business19:25 Authenticity in Leadership20:08 Balancing Transparency and Leadership20:56 Building Resilient Teams23:05 The Reality of Startup Life24:53 Managing Growth and Transitions26:41 The Entrepreneurial Mindset34:32 The Importance of Peer Groups

Implement4's Chief Revenue Officer, Jenny Andrawis has over 16 years in the restoration industry and 20 years as a Marketing Executive. Prior to leading Revenue generation initiatives at Implement4, Jenny has held Chief Revenue Officer, Marketing Leadership, Customer Success, and Sales Enablement roles with restoration companies ranging from $20M to over $800M.  Her strengths include driving integration and alignment between all revenue-related functions, including marketing, sales, customer support, pricing, and revenue management. She maintains excellent communication frameworks across the various organizational functions to maximize revenue production. Key personal and professional attributes that define Jenny are being diplomatically direct, being results-oriented, a market maker, always leading from the front, and having high emotional intelligence. Jenny focuses on data-driven results, and understands and embraces the differences between marketing and sales. Jenny is a committee member of the Social Media Club Washington DC, an organization which provides opportunities to share ideas and information about social media. SMC's primary missions are focused on promoting media literacy, promoting standards based technologies, championing ethical behavior, and sharing collective knowledge. Jenny is also on Constant Contact's advisory panel. Her regular participation on different email marketing, social media marketing, and contact management topics helps influence product and service decision-making at Constant Contact.

The Connective Good Founder & Executive Recruiter Erica Seidel shares timely advice about navigating the current dynamic marketplace as both a marketing executive candidate and as an organization seeking to hire exceptional marketing leaders. She has seen first hand how CMOs don't fail for lack of talent or effort, they fail for lack of clear role design and expectation setting. Relationships still matter, especially between the CMO and CRO where close alignment pays off all the way up to presenting to the Board.

Uveka Rangappa speaks to Damian Judge the Sales and Marketing Executive at Trellidor about the best way to secure your home during the festive season.See omnystudio.com/listener for privacy information.

Carli Dansky was born and raised in New Jersey where she enjoyed being outside in nature as she grew up. She attended Hofstra and went to work for Macy's in marketing. She then moved to Accenture and then to another company where she realized that she was not happy or fulfilled with what she was doing for a […]

Amy Hills, former Vice President Product Marketing at Mastercard, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discover how marketers can balance bold creativity with strategic goals. Tune in now! About the guest: Amy Hills is a Marketing Executive with demonstrated success in leading and developing marketing strategies, branding and positioning for products and services for B2C and B2B companies. Proven ability in creating and operationalizing enterprise-wide strategic transformations including global brand positioning in a digital world. Experience building and leading teams to drive short and long-term business objectives. Passionate about learning and testing new technology in order to drive results without compromising business results. You can find Amy Hills here. EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠. Follow us! Find us on ⁠⁠LinkedIn, ⁠⁠⁠⁠EventUp Podcast LinkedIn⁠⁠ , and ⁠⁠Instagram

Learn from Monique Hayward's inspiring story of entrepreneurship success! She shares valuable insights on marketing, branding, and business growth strategies.Support the showSubscribe at theshadesofe.com

This week I welcome two incredible women from my personal circle, Hilary DiPiero and Teresa Pearson. Long term friends turned collaborators, who have come together in the creation of a brand that is focused on sharing the beauty and power of the small moments in life.  Personally, I am struck by their connection to each other and their decision to reveal themselves so that it can bring happiness and inspiration to other people.  An inspiring, feel good conversation that is just in time for the season of giving! Hilary DiPiero is married with 3 children in New Jersey.  She has served on HMH@ Riverview Medical Center Board of trustees and served on Horizons Board.  She also hosts an annual fundraiser for HMH@Riverview Medical Center the last 10 years.  Teresa Pearson relocated back to the NJ area in 2020 after living in the New England area for 18+ years. She is mother to Bridget and happily married to her husband, Dana.  She has been a Marketing Executive w/ over 25+ years of experience working for Fortune 500 companies and served on several boards - Girls on the Run Board, St Judes Family Advisory Board as well as HMH Marketing Sub-Committee Board.(4:00) We start off talking about the beautiful friendship that Hilary and Teresa share.  How did they meet?  What was the genesis of this collaboration that they have created?  (9:27) They talk about how this collaboration isn't just about themselves, but also shedding light on the “small moments” we can appreciate each day.  (12:33) They each describe the other, sharing with the community what they see in each other.  (16:37) We talk about courage, in bringing themselves forward into the public, and what part it has played in their journey.(25:26) What has changed in their lives as a result of their collaboration and putting themselves out there?  (28:18) What is the reaction to the work they do?  What are they hearing from people who follow them and share their own experiences?  (32:15) What advice do they share with others who are inspired to try something new in their own lives?  (40:02) What is next for Hilary and Teresa?Connect with Hilary DiPiero and Teresa Pearson https://www.instagram.com/hilaryandteresa/Subscribe: Warriors At Work PodcastsWebsite: https://jeaniecoomber.comFacebook: https://www.facebook.com/groups/986666321719033/Instagram: https://www.instagram.com/jeanie_coomber/Twitter: https://twitter.com/jeanie_coomberLinkedIn: https://www.linkedin.com/in/jeanie-coomber-90973b4/YouTube: https://www.youtube.com/channel/UCbMZ2HyNNyPoeCSqKClBC_w

Host Carol Flagg talks with Rachel Schreiber, a fractional marketing executive, and co-host of The Spark, an Avaneer Health podcast featuring discussions around innovations shaping the industry. The two talk about her show, AI trends and have fun talking about her personal tagline “Why Not Me?” To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Shimrit Lev is Co-founder and COO of Sweet Victory Gum, a company that produces functional chewing gum designed to help people overcome sugar cravings. With a background in nutrition based on Chinese medicine, her struggles with an eating disorder inspired her to develop tools to help others gain control over their sugar intake. Shimrit was also Co-founder and Marketing Executive of ShrinkMeApp, a comprehensive and supportive platform for individuals looking to improve their overall health and well-being. Gitit Lahav is Co-founder and CEO of Sweet Victory Gum. She is a serial entrepreneur with experience founding multiple companies and maintains a specific focus on the relationship between nutrition and psychology. Her health challenges, including a battle with cancer, ignited her passion for developing products that positively impact people's dietary habits. Gitit was also Co-founder and CEO of ShrinkMeApp. In this episode… Have you ever wished you could stop your sugar cravings with a quick, easy solution? Imagine chewing gum that removes the sweet taste from sugary foods and significantly reduces your desire for them. Could such a functional product exist? Serial entrepreneurs Shimrit Lev and Gitit Lahav dive into the birth of Sweet Victory Gum and their journey to create a unique product that blocks sweet receptors on the tongue. They discuss the health struggles that sparked their determination to help others gain control over sugar consumption, underscoring the power of using personal adversities to fuel innovative solutions. Shimrit and Gitit also share key decisions they've made for product development, distribution strategies, and how mentorship has played a significant role in their business growth. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Shimrit Lev and Gitit Lahav, Co-founders of Sweet Victory Gum, about creating a functional gum to combat sugar cravings. They discuss Sweet Victory Gum and its functional properties that help reduce sugar cravings, how a serious health diagnosis can lead to a transformative business idea, the product development journey of Sweet Victory Gum, and their unique approach to launching their product in the international market.

ChristyLoiacono was born and raised on a farm in the Charlotte area of North Carolina. She loved animals and growing up she made it a habit of bringing animals home to take care of and keep. She grew up wanting to be a veterinarian and had an opportunity to intern with a local vet. When they had to terminate […]

Joining Jessica today are former Marketing Executives now Co-Founders Maya Watson and Lexi Nistia. They talk about how the lessons they learned from their experiences at companies like Netflix and Clubhouse, have shaped their leadership approach, fostering an environment where people can excel and succeed.Find out more about their new social app Why?! here.Do you have an ongoing work issue you need guidance solving? Or maybe you want to know how Patty and Jess would have dealt with a past problem. Share your stories and questions with our producers here.TruthWorks is hosted by Jessica Neal and Patty McCord. The show is edited, mixed and produced by Megan Hayward. Our Production Manager is Kathleen Speckert. TruthWorks is an editaudio production.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode Toby sits down with birthday boy Ryan Kingman! They talk about growing up in Manhattan, Hawaii, skating, punk rock, California, skating, skate mags, sports, training martial arts, weightlifting, DUIs, Element, Stance and managing collabs, Villager, Wim Hof, wellness retreats, Temple of Weirdness and Wellness and overcoming adversity.  Please remember to rate, review and subscribe and visit us at https://www.youtube.com/tobymorseonelifeonechance Please visit our sponsors! Athletic Greens https://athleticgreens.com/oloc Removery https://removery.com code TOBYH2O Liquid Death https://liquiddeath.com/toby  

Send Kevin a Text MessageIn this episode of Don't Kill the Messenger, host Kevin Goetz sits down with a trailblazing figure in the entertainment industry, Cheryl Boone Isaacs. As a public relations and marketing executive, Cheryl has worked on marketing campaigns for over 300 films, including Close Encounters of the Third Kind, Forrest Gump, and The King's Speech. As the first African American and first person of color to serve as president of the Academy of Motion Picture Arts and Sciences, Cheryl shares her experiences, insights, and the journey that led her to become a pivotal force for change in Hollywood.#OscarsSoWhite (02:44)Kevin and Cheryl discuss the #OscarsSoWhite movement, Cheryl's role as president of The Academy, and her quest to implement inclusion initiatives.Lessons Learned Early (09:02)Cheryl talks about some good advice the stuck with her through the years – you don't know enough to ask the right questions.Early Career and Hollywood Journey (20:33)Cheryl and Kevin discuss Cheryl's background, growing up in Springfield, Massachusetts, her brother, Ashley Boone, and his influence on her career in Hollywood.Personal Experiences in the Industry (27:45)Cheryl shares some challenges she faced as an African American woman in Hollywood along with memorable moments from her publicity career including her first job working on Close Encounters of the Third Kind.Notable African American Figures in Hollywood (34:01)Kevin asks Cheryl for her quick takes on influential individuals like Spike Lee, Ava DuVernay, and others.Teaching and Mentoring the Next Generation (38:53)Cheryl shares her approach to educating film students and the importance of understanding filmmaking as a collaborative process.The Future of Hollywood and Diversity (40:55)Cheryl offers insights on the progress made and challenges ahead along with the importance of collaborative voices in the creative process.Throughout her career, Cheryl Boone Isaacs has broken barriers. From her start in marketing, to her role as president of The Academy of Motion Picture Arts and Sciences, and continuing with her current position of guiding future filmmakers at the Sidney Poitier New American Film School, Boone Isaacs offers valuable lessons for those entering the film world, reinforcing the importance of diversity, collaboration, and perseverance in Hollywood. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!Host: Kevin GoetzGuest: Cheryl Boone IsaacsProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoAudio Engineer: Gary Forbes (DG Entertainment)For more information about Cheryl Boone Isaacs:Wikipedia: https://en.wikipedia.org/wiki/Cheryl_Boone_IsaacsSidney Poitier New American Film School: https://search.asu.edu/profile/4102960IMDB: https://www.imdb.com/name/nm3723795/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website: www.ScreenEngineASI.com

Get ready for an inspiring journey with Shelley Paxton, the former CMO of Harley Davidson and current Chief Soul Officer. She will share her remarkable career path and current mission to redefine success. Shelley has always followed her passions, but it wasn't until she reached the top of the mountain that she tapped into the rebel within to become who she was meant to be.  Join us as she reveals the pivotal moments that shaped her career, including her rise to the top at Harley-Davidson. But the true essence of this episode lies in Shelley's courage to embrace imperfection and take bold steps towards a more meaningful life. In a candid conversation, Shelley shares the raw, unfiltered story of losing her way during a TEDx talk and the incredible support she received from the audience. This powerful moment serves as a testament to the importance of vulnerability and the strength found in the community. Shelley passionately discusses the need to redefine success in a way that celebrates humanity, well-being, and soul. She calls on leaders to prioritize the well-being of their teams and emphasizes the significance of aligning careers with personal passions. Join us as Shelley Paxton inspires and empowers the next generation of leaders to create a future where the richness of our human experience measures success. Don't miss this episode filled with courage, authenticity, and invaluable insights to help you show up in the world with your eyes wide open.  Find Shelley Paxton here:   Instagram: https://www.instagram.com/soulbbatical TikTok: https://www.tiktok.com/@shelleyrebelsoul LinkedIn: https://www.linkedin.com/in/shelley-paxton-759163/ Website: https://www.shelleypaxton.com/ TEDx Keynote: https://www.youtube.com/watch?v=rOiOCWWkHvc SoulBBatical Book: https://www.amazon.com/Soulbbatical-Corporate-Rebels-Guide-Finding/dp/198213139X/ref=tmm_pap_swatch_0?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.1VDmWg7ziE2ZBLYhlL-xsA.WbuKHjsBUKIi41F_bYoW2d_O7U2P7-rholdeEVv3U0A&qid=1719427505&sr=8-1   Find Nick Thompson here:   Instagram: https://www.instagram.com/nthompson513/  YouTube: https://www.youtube.com/@EyesWideOpenContent LinkedIn: https://www.linkedin.com/in/nickthompson13/  UCAN Foundation: https://www.ucanfoundation.org/  Website: https://www.engagewithnick.com/   

In this episode of the Thriving Musician Podcast, host Spenser welcomes Carolyn Ortiz, a marketing and operations expert with over 20 years of experience in the music industry. Carolyn shares her journey from working at major corporations to founding her own record label and creative agency, Big Ass Kids. Through candid discussions, Carolyn highlights the critical importance of financial literacy in the music industry, drawing parallels between running a music career and operating a business. She also delves into her experiences balancing career and family life, offering invaluable advice for musicians and entrepreneurs alike. The episode explores the unique offerings of the Big Ass Kids' 'Playground,' a dedicated platform for connecting vetted music professionals with artists in need. Tune in to gain insights on achieving financial stability, effectively managing time, and navigating the complex layers of the music industry with Carolyn Ortiz. 00:00 Introduction to Carolyn Ortiz 02:07 Carolyn's Early Career and Ambitions 03:17 Transition to Music Industry 05:27 Founding Big Ass Kids 08:23 Balancing Business and Personal Life 12:33 Financial Advice for Musicians 17:34 The Reality of Running a Music Business 28:46 Navigating Life's Seasons as an Artist 31:19 Exploring Diverse Music Careers 33:10 Balancing Parenthood and Career 36:46 Navigating Financial Decisions in Business 41:11 Introducing Big Ass Kids 45:36 Building the Playground Community 53:20 Conclusion and Final Thoughts www.moneymaestroblog.com/ep-82

This episode is a celebration of ideas and inspiration-and what happens when we give ourselves permission to let go of what's not working ...and pursue a dream! Wherever you are on your journey, you won't want to miss this inspiring episode.My guest today is Nicole Longo. Nicole spent over a decade in Entertainment Marketing, leading the brand marketing campaigns for major motion picture franchises including Spider-Man, Jumanji, and Kung Fu Panda, before pivoting into Tech to run the North American B2B marketing team at Snapchat. In 2022, Nicole followed a personal passion to become a professional home organizer and the owner of NEAT Method Los Angeles South Bay, a luxury home organizing company that takes her clients homes ( and lives) from chaos to calm! Nicole shares the mindset journey and professional coaching experience she used to find her authentic self, overcome burnout ,and create a life she used to only dream about.  She also shares how she applied her marketing and business background to operating and promoting her own small business- along with pro tips for how you can do the same!  In this episode we get into:How working from home during the pandemic revealed the benefits - and need for- having a streamlined, organized space for mental clarity, reduced stress, and a sense of calm in Nicole's life. And has now become a way she helps others!How to conduct your own market research when starting a new venture- and how to position yourself in your neighborhoodReal talk about a working at the expense of our mental health, family time, and autonomy- And considering why we might be doing that.Connect with Nicole:Instagram - @lasouthbayneatWebsite - www.neatmethod.comJoin the Club :Follow on instagram - @hollywoodsecondactclubSign up for our Newsletter. Subscribe here. Coaching Services:If you are interested in coaching and working together, schedule a time for a virtual coffee and let's talk! I'd love to hear about your goals and see if I can be helpful hello@hollywoodsecondactclub.com Rate, Review, & Follow on Apple Podcasts:"I heart Alexis and The Hollywood Second Act Club Podcast" If that sounds like you, please consider rating and reviewing my show! This helps me support more entertainment industry professionals–just like you–in crafting their own Fabulous Second Acts. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, be sure to let me know what you loved most about the episode!Also, if you haven't already, follow the podcast wherever you get your fix . I'll be adding lots of goodies to the feed–and if you're not following–there's a good chance you'll miss out. Follow now!In this episode of the Hollywood Second Act Club podcast, host Alexis Walker chats with Nicole Longo, a former studio marketing executive who pivoted to become the owner of Neat Method Los Angeles South Bay—a luxury home organizing company. Nicole shares her journey of self-discovery and career transformation, fueled by executive coaching and a passion for organization. She discusses overcoming burnout, the significance of reconnecting with personal dreams, and imparting wisdom on marketing and entrepreneurship. Tune in to hear inspiring stories and practical advice for anyone looking to make a significant career change and follow their passions.00:00 Introduction: Embracing Childho

Why you should listenLearn why mapping out business processes is crucial before implementing technology solutions and how this can lead to more successful projects.Discover the importance of speaking the same language as your clients and building long-term, trust-based relationships.Get insights into integrating platforms like Rootstock with Salesforce to provide comprehensive solutions tailored to specific industries.You're handed a potential client lead but quickly realize there's a significant missing step: the right process. In this episode, I sit down with Jessie Mead, co-founder of Cloud Journey Consulting Group. Jessie shares her extensive experience in the Salesforce ecosystem and her journey from the financial sector to becoming a top Salesforce consultant with over 17 certifications. We delve into the importance of getting business processes before implementing technology solutions and how a tool can make a significant difference. Don't miss this insightful conversation on optimizing your business processes for success.About Jessie MeadJessie Mead has been at the forefront since the early years of the Salesforce platform. Previously serving years as a Marketing Executive in the finance world, Jessie designed and implemented a groundbreaking M&A platform that led to her selection for M&A Advisors 40 under 40. She chose Salesforce as a career, has 17 certifications, and has helped countless businesses succeed with Salesforce. Jessie lives in Dallas. She has a passion for photography and loves to travel at every opportunity.Resources and LinksCloudjourneygroup.comJessie's LinkedIn profilePrevious episode: 542 - 7 Profit Drivers for Tech ConsultantsCheck out more episodes of The Paul Higgins ShowTech Consultant's RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help youBONUS: Jessie offers complimentary Salesforce/Certinia architecture reviews if you'd like a health check of your current org! Take advantage of this offer by sending Jessie a LinkedIn message and letting her know you heard her podcast episode.

Giants marketing executive Nilay Shah joins the show to talk 100th season. Plus Art's observations from the spring.