#Bestofboth podcast from The bOLD Intern

#Bestofboth podcast from The bOLD Intern

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50% of your marketing & innovation knowledge is wrong but which 50%. In 2019/20, what's the right blend of old and new thinking to be effective in marketing & innovation.

Vijay Solanki


    • Aug 7, 2019 LATEST EPISODE
    • infrequent NEW EPISODES
    • 40m AVG DURATION
    • 8 EPISODES


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    Latest episodes from #Bestofboth podcast from The bOLD Intern

    Jim Tonkin, Global Innovator & Serial Entrepreneur In Food & Beverage Shares His Story #bestofboth

    Play Episode Listen Later Aug 7, 2019 63:33


    Jim has a foundation in the drinks industry through working in every function within his father's drinks business. Yet, it was on a beach in Hawaii where his entrepreneur & innovation journey takes off. He started to champion healthy drinks back in the 80s. This is his #bestofboth story. It's long, meaty & full of diamonds!

    Measuring Purpose Series - Ex-global VP Unilever, Simon Thong, Shares Advice On 'how To Do' Purpose

    Play Episode Listen Later Jul 23, 2019 45:38


    Simon ran the Domestos and Cif/Jif brands globally. He explains how he did Purpose and we also discuss how you screw it up if your Brand narrative & character aren't aligned. Ie., Pepsi, Gillette and even Axe. Simon also discusses how you get the CEO & CFO on board.

    Measuring Purpose Series - The B-OLD INTERN Talks To Former Unilever Divisional CEO, Sean Gogarty

    Play Episode Listen Later Jul 19, 2019 37:41


    Sean Gogarty describes the Unilever purpose evolution as well as topics like conscious capitalism, putting purpose at the heart of the business and the rigour of connecting purpose to profit

    The B'Old Intern Talks To Andy Lark, About How Most Marketers Struggle With Their Knowledge.

    Play Episode Listen Later Jul 16, 2019 39:16


    I take Andy back to his early days of hustle running cafes and selling computers through a career of corporate & start-up. He explain his framework for marketing; his sources of marketing knowledge and how to blend old world & new world marketing thinking. Andy is CEO of Lark Ventures, former CMO of CommBank and Xero. He has an approach to keeping his marketing knowledge fresh! Listen on.

    Measuring Purpose Series - Vijay Chats With Susie Bayes From The Guardian And Purpose Doyenne.

    Play Episode Listen Later Jul 11, 2019 25:05


    The B'Old Intern explores the meaning of Purpose with Susie Bayes. We look at the shift from CSR to corporate mainstream from Adidas to Unilever. We unpick how Purpose = Profit.

    The Measuring Purpose Series From The B'Old Intern. Chat To Toffael Rashid About The Lifebuoy Brand.

    Play Episode Listen Later Jul 11, 2019 28:36


    Toffael Rashid was asked to jump on a plane from the UK by the then chairman of Unilever India to fix the Lifebuoy brand. He talks about a brutally commercial strategy that led to a purpose brand poster child. One truly authentic conversation with an old mate. Pardon the odd expletive.

    Robyn Foyster CEO & Founder Of AR Tech Platform, Sweep Tells Her Story From GMTV To Women's Weekly.

    Play Episode Listen Later Jul 6, 2019 39:40


    Robyn has always been passionate about storytelling, something she learnt after illiciting Anzac stories from her grandad. The passion for the story evolved as her editorial journey grew. From GMTV to Today newspaper to Women's Weekly as editor. Her grasp of amplification has helped her in the digital world. She doesn't need to worry about bleeds & typesetting any more.

    CEO Of Futurebrand APAC Richard Curtis Talks Of Always Saying 'yes' & His Disdain Of Brand Guides

    Play Episode Listen Later Jul 5, 2019 44:52


    Richard Curtis, CEO of Futurebrand APAC tells the story of Oxford Uni to media to brand identity. He talks of how digital has changed his world, his disdain for brand style guides and the fact that talent can come from anywhere.

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