Bite Size Marketing Hacks

Clubhouse took 2020 by storm by generating an exclusive digital asset idea that built FOMO for those not invited. Now competitors are everywhere…can it survive?

Connected customers are buying customers. Does your instagram strategy maximize the customer experience? Learn 4 simple ways to amplify your customer experience and in turn increase sales.

Is your branding impacting your conversion rate and sales? It might be. In this episode we unpack 7 steps to evaluating the effectiveness of your brand and how it stacks up against the competition.

Is the once-exciting remote work life feeling stale? Let’s talk about some ways to keep up with everything as an entrepreneur while you change up your work environment.

If you model your strategy after the successful, you can expect the same results. In this episode we look at what other Small Businesses are using in their social media marketing strategies to be successful in 2021.

No doubts about it, Facebook became a controversial platform in 2020 because of Big Tech censorship. Should you still use it in your marketing? These stats are unbiased and will help you decide apart from what the swirl of opinions might tell you.

With the smash success of the app Clubhouse with audio social experiences, Facebook is rumored to be preparing a response. What could this mean for your social media marketing and how could you take advantage of this on the platform? Let’s talk about what’s happening and what this means for your business.

Your website is the only digital real estate you own, so you need to make sure it converts. Today we unpack the essentials to consider that can be the difference between a pretty website with no traffic and a digital home for your brand that helps grow your business.

Podcasting remains one of the greatest opportunities for getting your brand out there in 2021. In this power packed episode (only ten minutes long!), we unpack a flyby overview guide to starting your new podcast.

As more and more people work from home, your opportunities as a freelancer or as a business owner seeking to hire freelancers has expanded enormously. Today we share an exciting update coming to LinkedIn for the future of freelancing.

Marketing opportunities follow behavioral trends and usage stats.. do you know what the latest trends are for the platforms you use? Learn what platforms are trending and what consumer behaviors are getting the most eyeballs in 2021.

Is Facebook Marketing not as effective as it used to be for your business? Today we unpack exciting new opportunities on TikTok as the platform enhances its ecommerce functionality making it very attractive to businesses in 2021.

Does your business or organization reach it’s goals? Or even if you are starting a new business, do you know how to maintain productivity? Today we unpack 5 key skills you need to be building into your business or organization’s culture to reach your goals.

5 more social media trends that can change businesses and help them THRIVE while others only survive. Check out the previous episode to hear the other top 5 trends for the year.

These social media trends can change businesses and help them thrive while others only survive. Check out these top trends and find what works for your business in this dynamic year!

Could Facebook be unseated by this newcomer to the social media space in 2021? A new report shows that this is possible given the changes that happened last year.

Censorship and changes to social media platforms abound this week. What is the future of WhatsApp and Facebook as users flee the platforms? Here’s what you need to know.

Do you have the data you need to get conversions through Instagram? Well now you just might. The latest update to keyword search integration on Instagram is a major opportunity for businesses like yours to connect with new users and grow your business through the platform.

With changing terms of privacy agreement on platforms like Instagram, many are considering diversifying their marketing channels. Email Marketing is definitely the way to go. Here are 6 compelling reasons why and how to get started.

The COVID season of 2020 has come with a lot of distraction. You need to know how to stay fresh in your brain space so you can dominate the competition in 2021! Today we look at 5 proven tips to keeping your brain active and improving.

With the rise and normalizing of TikTok and Snapchat, 6 second video ADs may be here to stay. Not only is their effectiveness increasing, but even 15 second ADs are beginning to be seen as intrusive. Here’s what you need to know.

Facebook is rolling out some BIG changes for E-commerce as well as messaging integration. Today I unpack what you need to know to dominate your Facebook marketing in these areas in 2021!

$1200 VALUE Black Friday Deal (at the end of the episode—stick around to get in on it) and e-commerce stats that will help you identify trends for online marketing into 2021.

Video continues to dominate marketing in 2020 and into 2021. This little unknown app will quickly and easily help you create content that will stand out and get more eyes on your content.

COVID-19 and many other factors in 2020 have led to a change in how we work. Have you adjusted your approach to the changing times? These rules used to work but need updating; don’t get stuck thinking in a way that will bottle neck your business growth!

Gen Z makes up around 20% of the workforce and that will increase in the days ahead. Do you know how “centennials” tick and how to connect your products and services with them? Today we unpack 5 characteristics of centennials that will shape how you see Gen Z in the days ahead.

Marketing has moved more and more towards direct messaging where WhatsApp is king. A recent announcement by WhatsApp features new functionality for businesses that will give businesses like yours more opportunities to connect with users and get sales through the app.

The uncertain macro economic situation is all but obvious to EVERYONE, so what does Square’s move towards investment in bitcoin tell us? In short: decentralization. This will be a move in the days ahead that will impact every business and their marketing. Here’s what you need to know.

Brands endure in times of uncertainty where businesses themselves may struggle. You need an enduring brand. Today we unpack 3 tips from a CEO that has successfully navigated 2020 and created a thriving brand.

Great Clips had a strategic plan when the pandemic hit. Since then, they have identified what worked among franchises that were most successful in their network and have doubled down on their strategy…leading to growth! Learn why a strategic plan is essential during uncertain times.

Considering starting a business? So are millions of other Americans…it’s actually a great time to get started. Learn how to increase your chances of success with these 3 tips as you consider how to get your idea off the ground.

Pandemic? Election Uncertainty? Economic challenges? On the surface it might not seem like a good time to start a business, but the reality is that this is the PERFECT time. Listen in to hear 5 reasons why.

THIS mindset shift will change everything for you in how you approach productivity. Are you ready for this?

Your business is vulnerable during times of uncertainty, and that’s why you need to be invested in building a durable personal brand. Today we unpack 4 keys and Rashawn shares how he built his personal brand.

Rashawn has had a hard month; he updates us on some personal tragedies. And we share our personal take on the elevator pitch and how to make sure it lands.

Research has shown that elevator pitches that veer outside of 4 maxims are instantly less likely to be received. In this episode we unpack these four maxims so you can make sure your next pitch lands!

Statistics show that closed caption videos get a lot more views than those without them. In this episode, we look at Facebook’s own tips for maximizing closed captions on their platform so your content’s reach can explode!

Passive income has become a holy grail buzz word in the last few days among entrepreneurs. But most of the time people think of it as getting money for no work. It may actually be a worthwhile goal to build towards passive income in your business, but there are some problems you need to account for. Let’s talk about it and set you up for success!

Google is King of Search and they are announcing some big changes to search that could affect your SEO. From segments to improved contextual matches, here’s what you need to know.

Huge news this week as Twitter and Facebook censor significant news stories. Do you have a website and know how to grow it? It is the only digital real estate you own in the age of digital censorship and you need to know how to make it effective for your business.

YouTube is second only to Google in search. You need to know how to grow your YouTube channel so you can get more eyes on your channel and brand. The biggest key is knowing what kind of content to create. Today we look at that topic and others in this very useful episode.

Do you know what not to do? Find out in this helpful episode that’s part 1 of 2 diving into what does not work on social media in 2020.

Are you getting the sales conversions you want from your Facebook posts? You need to know how to create a landing page that gets the sale. Today Mark unpacks the essential elements to creating a killer landing page.

A LOT has changed in 2020, right? How much of the changes to how you run your organization or business will be permanent? Let’s talk about it.

Do you know how to optimize your website not only for Google search, but also for the user experience? Today we dig into specific attributes of your website that you need to factor in.

Many feel overworked and burdened with a lot more admin and work to keep things going during COVID. There may be relief through outsourcing in a way you haven’t considered. Today we look at simple steps and strategies for outsourcing that could change how you do business!

Your external productivity is a bi-product of your internal state. Do you have a strategy for resetting your internal state during “off hours?” Rashawn and Mark share their practice during off hours for maintaining perspective and full engagement.

The night before Rashawn’s book was released, he felt all kinds of emotions because of how vulnerable he was in the book. But that same vulnerability has caused many to approach him and resonate with the book itself. Learn how you can apply Rashawn’s vulnerable approach in your marketing to get your message out and grow your business.

The night before Rashawn’s book was released, he felt all kinds of emotions because of how vulnerable he was in the book. But that same vulnerability has caused many to approach him and resonate with the book itself. Learn how you can apply Rashawn’s vulnerable approach in your marketing to get your message out and grow your business.

Should you still be advertising on the Facebook platform after this iOS 14 release from Apple this Fall? We unpack what you need to know about how it will impact Facebook and how you need to respond.

Want to look professional while LIVE streaming to Facebook? Until you can afford the software, did you know that you can use zoom? Today, Mark unpacks the simple built in features that allow you to use zoom like a low budget production studio.